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    <title>Choose Difficult</title>
    <description>We explore the stories of extraordinary people who choose difficult and change the world we live in.</description>
    <copyright>2021, Business MAPS</copyright>
    <language>en</language>
    <pubDate>Mon, 17 Apr 2023 13:45:00 +0000</pubDate>
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      <title>Choose Difficult</title>
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    <itunes:type>episodic</itunes:type>
    <itunes:summary>We explore the stories of extraordinary people who choose difficult and change the world we live in.</itunes:summary>
    <itunes:author>Abe Shreve</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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    <itunes:keywords>business, choosedifficult, entrepreneurial, inspirational, gary keller, maps business coaching, keller williams, coaching, business maps, small business, charlotte savoy, personal growth, leadership, abe shreve, entrepreneur, jay papsan, the one thing</itunes:keywords>
    <itunes:owner>
      <itunes:name>Business MAPS</itunes:name>
      <itunes:email>info@mymapscoach.com</itunes:email>
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    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
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      <title>Choose Difficult with Jimmy Hintzke</title>
      <description><![CDATA[<p>To get involved with Jimmy’s cause, visit  <a href="https://www.valhallasmissionforce.com/">https://www.valhallasmissionforce.com/</a></p>
]]></description>
      <pubDate>Mon, 17 Apr 2023 13:45:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-jimmy-hintzke-9M_6KDsq</link>
      <content:encoded><![CDATA[<p>To get involved with Jimmy’s cause, visit  <a href="https://www.valhallasmissionforce.com/">https://www.valhallasmissionforce.com/</a></p>
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      <itunes:title>Choose Difficult with Jimmy Hintzke</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
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Jimmy Hintzke served in the Navy as a member of the Naval Special Warfare Development Group (also known as SEAL Team 6) for 27 years. During his service as a SEAL, he participated in many critical missions including the rescue of Jessica Lynch on April 1, 2003. Following his service in the Navy Jimmy launched his business, Valhalla’s Forge. His company creates memorabilia for the families of fallen soldiers, Police Officers, and Firefighters. He also leads leadership seminars in which the lessons are taught as you build together in his shop. His commitment to quality and craftsmanship has earned the company a loyal following of customers who appreciate every piece&apos;s beauty and functionality. It is a remarkable company mission. In this episode, you will learn from a brilliant entrepreneur about the purpose of mission-driven culture. 

</itunes:summary>
      <itunes:subtitle>
Jimmy Hintzke served in the Navy as a member of the Naval Special Warfare Development Group (also known as SEAL Team 6) for 27 years. During his service as a SEAL, he participated in many critical missions including the rescue of Jessica Lynch on April 1, 2003. Following his service in the Navy Jimmy launched his business, Valhalla’s Forge. His company creates memorabilia for the families of fallen soldiers, Police Officers, and Firefighters. He also leads leadership seminars in which the lessons are taught as you build together in his shop. His commitment to quality and craftsmanship has earned the company a loyal following of customers who appreciate every piece&apos;s beauty and functionality. It is a remarkable company mission. In this episode, you will learn from a brilliant entrepreneur about the purpose of mission-driven culture. 

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      <itunes:explicit>yes</itunes:explicit>
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      <itunes:episode>1</itunes:episode>
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      <title>Choose Difficult With Daryle Cardone</title>
      <description><![CDATA[<p>Daryle Cardone is an active-duty naval aviator who holds a Master of Arts in National Security and Strategic Studies from the Naval War College and received his commission through the Officer Candidate School program in 1995.  He has flown over 2800 hours throughout his operational assignments, has made 700 carrier-arrested landings, and has flown more than 120 combat missions.  In this episode, we explore his journey which began as an aspiring musician and led him to train to take command of a U.S Navy nuclear-powered aircraft carrier that has 3500+ crew members onboard.  </p>
]]></description>
      <pubDate>Tue, 12 Apr 2022 11:40:00 +0000</pubDate>
      <author>info@mymapscoach.com (Daryle Cardone, Abe Shreve)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-daryle-cardone-mumiDzA9</link>
      <content:encoded><![CDATA[<p>Daryle Cardone is an active-duty naval aviator who holds a Master of Arts in National Security and Strategic Studies from the Naval War College and received his commission through the Officer Candidate School program in 1995.  He has flown over 2800 hours throughout his operational assignments, has made 700 carrier-arrested landings, and has flown more than 120 combat missions.  In this episode, we explore his journey which began as an aspiring musician and led him to train to take command of a U.S Navy nuclear-powered aircraft carrier that has 3500+ crew members onboard.  </p>
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      <itunes:title>Choose Difficult With Daryle Cardone</itunes:title>
      <itunes:author>Daryle Cardone, Abe Shreve</itunes:author>
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      <itunes:duration>00:38:30</itunes:duration>
      <itunes:summary>Daryle Cardone is an active-duty naval aviator who holds a Master of Arts in National Security and Strategic Studies from the Naval War College and received his commission through the Officer Candidate School program in 1995.  He has flown over 2800 hours throughout his operational assignments, has made 700 carrier-arrested landings, and has flown more than 120 combat missions.  In this episode, we explore his journey which began as an aspiring musician and led him to train to take command of a U.S Navy nuclear-powered aircraft carrier that has 3500+ crew members onboard.  </itunes:summary>
      <itunes:subtitle>Daryle Cardone is an active-duty naval aviator who holds a Master of Arts in National Security and Strategic Studies from the Naval War College and received his commission through the Officer Candidate School program in 1995.  He has flown over 2800 hours throughout his operational assignments, has made 700 carrier-arrested landings, and has flown more than 120 combat missions.  In this episode, we explore his journey which began as an aspiring musician and led him to train to take command of a U.S Navy nuclear-powered aircraft carrier that has 3500+ crew members onboard.  </itunes:subtitle>
      <itunes:keywords>gary keller, business maps, business coaching, abe shreve</itunes:keywords>
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      <title>Choose Difficult With Cody Gibson</title>
      <description><![CDATA[<p>Cody Gibson is the founder and owner of the United Home Group Real Estate Group at Keller Williams Realty. He and his team currently operate in 105 cities across the United States and in 5 different countries, he owns 3 real estate franchises and he is currently serving as the Director of Expansion for Keller Williams Realty International. Cody is a sought-after trainer, speaker, and business consultant and he is a regular Iron Man competitor. Cody’s life began with extreme hardship. In this episode, we go deep behind the curtain as we come to understand the life experiences, and his response to them, that have shaped this remarkable business leader into who he is today.</p>
]]></description>
      <pubDate>Mon, 24 Jan 2022 12:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-cody-gibson-_kQSsK7R</link>
      <content:encoded><![CDATA[<p>Cody Gibson is the founder and owner of the United Home Group Real Estate Group at Keller Williams Realty. He and his team currently operate in 105 cities across the United States and in 5 different countries, he owns 3 real estate franchises and he is currently serving as the Director of Expansion for Keller Williams Realty International. Cody is a sought-after trainer, speaker, and business consultant and he is a regular Iron Man competitor. Cody’s life began with extreme hardship. In this episode, we go deep behind the curtain as we come to understand the life experiences, and his response to them, that have shaped this remarkable business leader into who he is today.</p>
]]></content:encoded>
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      <itunes:title>Choose Difficult With Cody Gibson</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
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      <itunes:duration>00:44:35</itunes:duration>
      <itunes:summary>Cody Gibson is the founder and owner of the United Home Group Real Estate Group at Keller Williams Realty. He and his team currently operate in 105 cities across the United States and in 5 different countries, he owns 3 real estate franchises and he is currently serving as the Director of Expansion for Keller Williams Realty International. Cody is a sought-after trainer, speaker, and business consultant and he is a regular Iron Man competitor. Cody’s life began with extreme hardship. In this episode, we go deep behind the curtain as we come to understand the life experiences, and his response to them, that have shaped this remarkable business leader into who he is today.</itunes:summary>
      <itunes:subtitle>Cody Gibson is the founder and owner of the United Home Group Real Estate Group at Keller Williams Realty. He and his team currently operate in 105 cities across the United States and in 5 different countries, he owns 3 real estate franchises and he is currently serving as the Director of Expansion for Keller Williams Realty International. Cody is a sought-after trainer, speaker, and business consultant and he is a regular Iron Man competitor. Cody’s life began with extreme hardship. In this episode, we go deep behind the curtain as we come to understand the life experiences, and his response to them, that have shaped this remarkable business leader into who he is today.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Choose Difficult With Mike Ostermiller</title>
      <description><![CDATA[<p>Mike Ostermiller is a partner at Kyler, Kohler, Ostermiller, and Sorensen, LLP (KKOS), a practice that focuses on legislative advocacy, lobbying, and local government affairs. His firm represents companies like Apple, Uber, Phizer, and many others.  Mike graduated magna cum laude from the University of Utah with degrees in Philosophy and Political Science.  He then obtained a Law Degree from the J. Reuben Clark School of Law at Brigham Young University. In this episode, Mike shares his journey in business with Abe and how he's learned that having a professional partnership that is built on strong moral standards is key to maintaining long-lasting relationships.</p><p><a href="https://kkoslawyers.com/lawyers/mike-ostermiller/">https://kkoslawyers.com/lawyers/mike-ostermiller/</a></p>
]]></description>
      <pubDate>Mon, 17 Jan 2022 11:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-mike-ostermiller-wvgcUCVh</link>
      <content:encoded><![CDATA[<p>Mike Ostermiller is a partner at Kyler, Kohler, Ostermiller, and Sorensen, LLP (KKOS), a practice that focuses on legislative advocacy, lobbying, and local government affairs. His firm represents companies like Apple, Uber, Phizer, and many others.  Mike graduated magna cum laude from the University of Utah with degrees in Philosophy and Political Science.  He then obtained a Law Degree from the J. Reuben Clark School of Law at Brigham Young University. In this episode, Mike shares his journey in business with Abe and how he's learned that having a professional partnership that is built on strong moral standards is key to maintaining long-lasting relationships.</p><p><a href="https://kkoslawyers.com/lawyers/mike-ostermiller/">https://kkoslawyers.com/lawyers/mike-ostermiller/</a></p>
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      <itunes:title>Choose Difficult With Mike Ostermiller</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
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      <itunes:duration>00:38:31</itunes:duration>
      <itunes:summary>Mike Ostermiller is a partner at Kyler, Kohler, Ostermiller, and Sorensen, LLP (KKOS), a practice that focuses on legislative advocacy, lobbying, and local government affairs. His firm represents companies like Apple, Uber, Phizer, and many others.  Mike graduated magna cum laude from the University of Utah with degrees in Philosophy and Political Science.  He then obtained a Law Degree from the J. Reuben Clark School of Law at Brigham Young University. In this episode, Mike shares his journey in business with Abe and how he&apos;s learned that having a professional partnership that is built on strong moral standards is key to maintaining long-lasting relationships.</itunes:summary>
      <itunes:subtitle>Mike Ostermiller is a partner at Kyler, Kohler, Ostermiller, and Sorensen, LLP (KKOS), a practice that focuses on legislative advocacy, lobbying, and local government affairs. His firm represents companies like Apple, Uber, Phizer, and many others.  Mike graduated magna cum laude from the University of Utah with degrees in Philosophy and Political Science.  He then obtained a Law Degree from the J. Reuben Clark School of Law at Brigham Young University. In this episode, Mike shares his journey in business with Abe and how he&apos;s learned that having a professional partnership that is built on strong moral standards is key to maintaining long-lasting relationships.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>8</itunes:episode>
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      <title>Choose Difficult With Bryan Jackson</title>
      <description><![CDATA[<p>Bryan Jackson is the founder of Solcius, an industry-leading solar sales, and installation company based in northern Utah.  Bryan began as an entrepreneur in the solar industry in 2009 and since then has seen huge success with his company, including a single-year revenue increase of 1400%, and in the year 2017, the company saw 120+ million in revenue.  Bryan's rise to success was filled with many failures and in this episode, he shares with us that when failure is imminent, you just need to dig in and never give up on achieving your vision.</p>
]]></description>
      <pubDate>Wed, 22 Dec 2021 12:30:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-bryan-jackson-xh1XHr1W</link>
      <content:encoded><![CDATA[<p>Bryan Jackson is the founder of Solcius, an industry-leading solar sales, and installation company based in northern Utah.  Bryan began as an entrepreneur in the solar industry in 2009 and since then has seen huge success with his company, including a single-year revenue increase of 1400%, and in the year 2017, the company saw 120+ million in revenue.  Bryan's rise to success was filled with many failures and in this episode, he shares with us that when failure is imminent, you just need to dig in and never give up on achieving your vision.</p>
]]></content:encoded>
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      <itunes:title>Choose Difficult With Bryan Jackson</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
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      <itunes:duration>00:44:57</itunes:duration>
      <itunes:summary>Bryan Jackson is the founder of Solcius, an industry-leading solar sales, and installation company based in northern Utah.  Bryan began as an entrepreneur in the solar industry in 2009 and since then has seen huge success with his company, including a single-year revenue increase of 1400%, and in the year 2017, the company saw 120+ million in revenue.  Bryan&apos;s rise to success was filled with many failures and in this episode, he shares with us that when failure is imminent, you just need to dig in and never give up on achieving your vision.</itunes:summary>
      <itunes:subtitle>Bryan Jackson is the founder of Solcius, an industry-leading solar sales, and installation company based in northern Utah.  Bryan began as an entrepreneur in the solar industry in 2009 and since then has seen huge success with his company, including a single-year revenue increase of 1400%, and in the year 2017, the company saw 120+ million in revenue.  Bryan&apos;s rise to success was filled with many failures and in this episode, he shares with us that when failure is imminent, you just need to dig in and never give up on achieving your vision.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
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      <title>Choose Difficult With Steve Trang</title>
      <description><![CDATA[<p>Steve Trang is the founder of the Real Estate Disruptors movement. His podcast, which began in the middle of 2018 was created to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. Fast forward to today and his podcast has now grown a large following with tens of thousands of listeners, all seeking to learn how they can make leaps in their financial success.  In this episode, Steve reminds us to look at our failures as opportunities to grow and not setbacks that keep us from reaching our goals.</p><p> </p><p><a href="https://stevetrang.com">https://stevetrang.com</a></p><p><a href="https://podcasts.apple.com/us/podcast/abe-shreve-discusses-what-all-successful-people-have/id1386400008?i=1000542282502">Abe Shreve's episode on Real Estate Disruptors</a></p><p> </p>
]]></description>
      <pubDate>Mon, 6 Dec 2021 12:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-steve-trang-AjpgjLF2</link>
      <content:encoded><![CDATA[<p>Steve Trang is the founder of the Real Estate Disruptors movement. His podcast, which began in the middle of 2018 was created to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. Fast forward to today and his podcast has now grown a large following with tens of thousands of listeners, all seeking to learn how they can make leaps in their financial success.  In this episode, Steve reminds us to look at our failures as opportunities to grow and not setbacks that keep us from reaching our goals.</p><p> </p><p><a href="https://stevetrang.com">https://stevetrang.com</a></p><p><a href="https://podcasts.apple.com/us/podcast/abe-shreve-discusses-what-all-successful-people-have/id1386400008?i=1000542282502">Abe Shreve's episode on Real Estate Disruptors</a></p><p> </p>
]]></content:encoded>
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      <itunes:title>Choose Difficult With Steve Trang</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
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      <itunes:duration>00:36:56</itunes:duration>
      <itunes:summary>Steve Trang is the founder of the Real Estate Disruptors movement. His podcast, which began in the middle of 2018 was created to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. Fast forward to today and his podcast has now grown a large following with tens of thousands of listeners, all seeking to learn how they can make leaps in their financial success.  In this episode, Steve reminds us to look at our failures as opportunities to grow and not setbacks that keep us from reaching our goals.</itunes:summary>
      <itunes:subtitle>Steve Trang is the founder of the Real Estate Disruptors movement. His podcast, which began in the middle of 2018 was created to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. Fast forward to today and his podcast has now grown a large following with tens of thousands of listeners, all seeking to learn how they can make leaps in their financial success.  In this episode, Steve reminds us to look at our failures as opportunities to grow and not setbacks that keep us from reaching our goals.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Thanksgiving Special Episode</title>
      <description><![CDATA[<p>In this episode, Abe sits down with Terry Gurno & Derrik Schweppe, two of our coaches here at Business MAPS Training & Coaching.  In their candid conversation, they discuss five principles that leaders should know and understand as stewards of today's workforce.</p><p><a href="https://www.mymapscoach.com">https://www.mymapscoach.com</a></p>
]]></description>
      <pubDate>Mon, 29 Nov 2021 12:15:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/thanksgiving-special-episode-PA4ce_3H</link>
      <content:encoded><![CDATA[<p>In this episode, Abe sits down with Terry Gurno & Derrik Schweppe, two of our coaches here at Business MAPS Training & Coaching.  In their candid conversation, they discuss five principles that leaders should know and understand as stewards of today's workforce.</p><p><a href="https://www.mymapscoach.com">https://www.mymapscoach.com</a></p>
]]></content:encoded>
      <enclosure length="43366982" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/45d32c16-87bc-4865-8f73-3366bd05fffc/audio/a20275c8-9e44-4ea9-b238-8104622470d9/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Thanksgiving Special Episode</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/b4809b1c-fe6c-42e4-adee-a885abdfa0dd/3000x3000/podcast-and-epsisode-covers-59.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:10</itunes:duration>
      <itunes:summary>In this episode, Abe sits down with Terry Gurno &amp; Derrik Schweppe, two of our coaches here at Business MAPS Training &amp; Coaching.  In their candid conversation, they discuss five principles that leaders should know and understand as stewards of today&apos;s workforce.</itunes:summary>
      <itunes:subtitle>In this episode, Abe sits down with Terry Gurno &amp; Derrik Schweppe, two of our coaches here at Business MAPS Training &amp; Coaching.  In their candid conversation, they discuss five principles that leaders should know and understand as stewards of today&apos;s workforce.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Choose Difficult With Craig Goodliffe</title>
      <description><![CDATA[<p>Craig Goodliffe is the founder and CEO of Cyberbacker, a leading startup that specializes in world-class virtual assistants that have clients all over the world.  Craig has been in the real estate industry for more than 20 years and has accumulated more than 10,000 hours of coaching and training with business owners.  Since its creation in 2018, Cyberbacker has seen exponential growth year over year, and in this episode, Craig shares with us, that behind the continued success of his endeavors lies a clear and resolute why.</p><p><a href="https://cyberbacker.com">https://cyberbacker.com</a></p><p> </p><p> </p>
]]></description>
      <pubDate>Mon, 22 Nov 2021 12:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-craig-goodliffe-5feJoyzl</link>
      <content:encoded><![CDATA[<p>Craig Goodliffe is the founder and CEO of Cyberbacker, a leading startup that specializes in world-class virtual assistants that have clients all over the world.  Craig has been in the real estate industry for more than 20 years and has accumulated more than 10,000 hours of coaching and training with business owners.  Since its creation in 2018, Cyberbacker has seen exponential growth year over year, and in this episode, Craig shares with us, that behind the continued success of his endeavors lies a clear and resolute why.</p><p><a href="https://cyberbacker.com">https://cyberbacker.com</a></p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>Choose Difficult With Craig Goodliffe</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/ac18bb45-9662-42a2-9804-acde8f2bd221/3000x3000/podcast-and-epsisode-covers-57.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:22</itunes:duration>
      <itunes:summary>Craig Goodliffe is the founder and CEO of Cyberbacker, a leading startup that specializes in world-class virtual assistants that have clients all over the world.  Craig has been in the real estate industry for more than 20 years and has accumulated more than 10,000 hours of coaching and training with business owners.  Since its creation in 2018, Cyberbacker has seen exponential growth year over year, and in this episode, Craig shares with us, that behind the continued success of his endeavors lies a clear and resolute why.</itunes:summary>
      <itunes:subtitle>Craig Goodliffe is the founder and CEO of Cyberbacker, a leading startup that specializes in world-class virtual assistants that have clients all over the world.  Craig has been in the real estate industry for more than 20 years and has accumulated more than 10,000 hours of coaching and training with business owners.  Since its creation in 2018, Cyberbacker has seen exponential growth year over year, and in this episode, Craig shares with us, that behind the continued success of his endeavors lies a clear and resolute why.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Choose Difficult With Arman Assadi</title>
      <description><![CDATA[<p>Arman Assadi is the founder and CEO of Steno, a stealth A.I. startup.  He is also the host of the FLOW with Arman Assadi podcast, and the co-founder and CEO of Project EVO.  Recently, he was featured on the cover of Foundr Magazine and has also been the chief strategist and copywriter behind 13 different 7-figure launches.  In this episode, Arman shares with us the journey that has led him from difficult beginnings to creating a life by design filled with purposeful success.</p><p> </p><p><a href="https://www.armanassadi.com">https://www.armanassadi.com</a></p><p><a href="https://www.armanassadi.com/86-the-art-of-asking-questions-how-choosing-difficultly-can-lead-to-a-journey-of-mastery-abe-shreve/">FLOW with Arman Assadi Feat. Abe Shreve</a></p><p><a href="https://projectevo.org">https://projectevo.org</a></p><p> </p>
]]></description>
      <pubDate>Mon, 15 Nov 2021 12:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-arman-assadi-Lj47EG7I</link>
      <content:encoded><![CDATA[<p>Arman Assadi is the founder and CEO of Steno, a stealth A.I. startup.  He is also the host of the FLOW with Arman Assadi podcast, and the co-founder and CEO of Project EVO.  Recently, he was featured on the cover of Foundr Magazine and has also been the chief strategist and copywriter behind 13 different 7-figure launches.  In this episode, Arman shares with us the journey that has led him from difficult beginnings to creating a life by design filled with purposeful success.</p><p> </p><p><a href="https://www.armanassadi.com">https://www.armanassadi.com</a></p><p><a href="https://www.armanassadi.com/86-the-art-of-asking-questions-how-choosing-difficultly-can-lead-to-a-journey-of-mastery-abe-shreve/">FLOW with Arman Assadi Feat. Abe Shreve</a></p><p><a href="https://projectevo.org">https://projectevo.org</a></p><p> </p>
]]></content:encoded>
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      <itunes:title>Choose Difficult With Arman Assadi</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/ff44e1da-a95d-4bdc-ae81-135798d6a343/3000x3000/podcast-and-epsisode-covers-56.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:54</itunes:duration>
      <itunes:summary>Arman Assadi is the founder and CEO of Steno, a stealth A.I. startup.  He is also the host of the FLOW with Arman Assadi podcast, and the co-founder and CEO of Project EVO.  Recently, he was featured on the cover of Foundr Magazine and has also been the chief strategist and copywriter behind 13 different 7-figure launches.  In this episode, Arman shares with us the journey that has led him from difficult beginnings to creating a life by design filled with purposeful success.</itunes:summary>
      <itunes:subtitle>Arman Assadi is the founder and CEO of Steno, a stealth A.I. startup.  He is also the host of the FLOW with Arman Assadi podcast, and the co-founder and CEO of Project EVO.  Recently, he was featured on the cover of Foundr Magazine and has also been the chief strategist and copywriter behind 13 different 7-figure launches.  In this episode, Arman shares with us the journey that has led him from difficult beginnings to creating a life by design filled with purposeful success.</itunes:subtitle>
      <itunes:keywords>entrepreneurship</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Choose Difficult With Marc King</title>
      <description><![CDATA[<p>Marc King is the President of Keller Williams and a frontrunner in the world of real estate.  Inspired by the visionary leadership of Gary Keller, he became a top 100 agent in the industry in 2008, led KW Mega Achievement Productivity Systems (MAPS) leadership coaches in 2013, and eventually earned a place in the Keller Williams Team Leader Hall of Fame in 2017.  In this episode, we explore Marc's story from humble beginnings to leading one of the largest real estate companies in the world.</p><p> </p><p><a href="https://headquarters.kw.com/leadership/marc-king/">https://headquarters.kw.com/leadership/marc-king/</a></p>
]]></description>
      <pubDate>Mon, 8 Nov 2021 11:30:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-marc-king-pWWLItGc</link>
      <content:encoded><![CDATA[<p>Marc King is the President of Keller Williams and a frontrunner in the world of real estate.  Inspired by the visionary leadership of Gary Keller, he became a top 100 agent in the industry in 2008, led KW Mega Achievement Productivity Systems (MAPS) leadership coaches in 2013, and eventually earned a place in the Keller Williams Team Leader Hall of Fame in 2017.  In this episode, we explore Marc's story from humble beginnings to leading one of the largest real estate companies in the world.</p><p> </p><p><a href="https://headquarters.kw.com/leadership/marc-king/">https://headquarters.kw.com/leadership/marc-king/</a></p>
]]></content:encoded>
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      <itunes:title>Choose Difficult With Marc King</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/62262b16-3c5a-454b-b068-0a83739405a9/3000x3000/podcast-and-epsisode-covers-55.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:47</itunes:duration>
      <itunes:summary>Marc King is the President of Keller Williams and a frontrunner in the world of real estate.  Inspired by the visionary leadership of Gary Keller, he became a top 100 agent in the industry in 2008, led KW Mega Achievement Productivity Systems (MAPS) leadership coaches in 2013, and eventually earned a place in the Keller Williams Team Leader Hall of Fame in 2017.  In this episode, we explore Marc&apos;s story from humble beginnings to leading one of the largest real estate companies in the world.</itunes:summary>
      <itunes:subtitle>Marc King is the President of Keller Williams and a frontrunner in the world of real estate.  Inspired by the visionary leadership of Gary Keller, he became a top 100 agent in the industry in 2008, led KW Mega Achievement Productivity Systems (MAPS) leadership coaches in 2013, and eventually earned a place in the Keller Williams Team Leader Hall of Fame in 2017.  In this episode, we explore Marc&apos;s story from humble beginnings to leading one of the largest real estate companies in the world.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Choose Difficult With Liz Wiseman</title>
      <description><![CDATA[<p>Liz Wiseman is a brilliant researcher and executive advisor who teaches leadership to executives around the world.  She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. In this episode, Liz teaches us as a leader, how to multiply the talent around us by recognizing our accidental diminishing of that talent.</p><p><a href="https://thewisemangroup.com/books/multipliers/">Multipliers: How the Best Leaders Make Everyone Smarter</a></p><p><a href="https://impactplayersbook.com">Impact Players: How to Take The Lead, Play Bigger, and Multiply Your Impact</a></p><p><a href="https://podcasts.apple.com/us/podcast/choose-difficult-with-matt-townsend/id1559259833?i=1000516765983">Matt Townsends Episode of Choose Difficult</a></p><p> </p>
]]></description>
      <pubDate>Mon, 25 Oct 2021 08:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-liz-wiseman-L2jwUq9P</link>
      <content:encoded><![CDATA[<p>Liz Wiseman is a brilliant researcher and executive advisor who teaches leadership to executives around the world.  She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. In this episode, Liz teaches us as a leader, how to multiply the talent around us by recognizing our accidental diminishing of that talent.</p><p><a href="https://thewisemangroup.com/books/multipliers/">Multipliers: How the Best Leaders Make Everyone Smarter</a></p><p><a href="https://impactplayersbook.com">Impact Players: How to Take The Lead, Play Bigger, and Multiply Your Impact</a></p><p><a href="https://podcasts.apple.com/us/podcast/choose-difficult-with-matt-townsend/id1559259833?i=1000516765983">Matt Townsends Episode of Choose Difficult</a></p><p> </p>
]]></content:encoded>
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      <itunes:title>Choose Difficult With Liz Wiseman</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/aa95d1ac-fbeb-4f43-9a2f-dee043bd4e45/3000x3000/podcast-and-epsisode-covers-52.jpg?aid=rss_feed"/>
      <itunes:duration>00:55:48</itunes:duration>
      <itunes:summary>Liz Wiseman is a researcher and executive advisor who teaches leadership to executives around the world.  She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. In this episode, Liz teaches us as a leader, how to multiply the talent around us by recognizing our accidental diminishing of that talent.</itunes:summary>
      <itunes:subtitle>Liz Wiseman is a researcher and executive advisor who teaches leadership to executives around the world.  She is the author of New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter, The Multiplier Effect: Tapping the Genius Inside Our Schools, and Wall Street Journal bestseller Rookie Smarts: Why Learning Beats Knowing in the New Game of Work. In this episode, Liz teaches us as a leader, how to multiply the talent around us by recognizing our accidental diminishing of that talent.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Season 3 Trailer</title>
      <description><![CDATA[<p>Abe gives us a sneak peek into what's coming in season 3 and announces an exclusive offer to hear keynote speakers Liz Wiseman, author of Multipliers, and Katy Milkman, author of How To Change, at the Keller Williams Fall Masterminds event on Oct. 6th-7th. </p><p><br /><a href="https://masterminds.kw.com/">Click Here To Register </a></p>
]]></description>
      <pubDate>Wed, 29 Sep 2021 19:53:13 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/season-3-trailer-iHHw8QMK</link>
      <content:encoded><![CDATA[<p>Abe gives us a sneak peek into what's coming in season 3 and announces an exclusive offer to hear keynote speakers Liz Wiseman, author of Multipliers, and Katy Milkman, author of How To Change, at the Keller Williams Fall Masterminds event on Oct. 6th-7th. </p><p><br /><a href="https://masterminds.kw.com/">Click Here To Register </a></p>
]]></content:encoded>
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      <itunes:title>Season 3 Trailer</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:duration>00:02:42</itunes:duration>
      <itunes:summary>Abe gives us a sneak peek into what&apos;s coming in season 3 and announces an exclusive offer to hear keynote speakers Liz Wiseman, author of Multipliers, and Katy Milkman, author of How To Change, at the Keller Williams Fall Masterminds event on Oct. 6th-7th. </itunes:summary>
      <itunes:subtitle>Abe gives us a sneak peek into what&apos;s coming in season 3 and announces an exclusive offer to hear keynote speakers Liz Wiseman, author of Multipliers, and Katy Milkman, author of How To Change, at the Keller Williams Fall Masterminds event on Oct. 6th-7th. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>trailer</itunes:episodeType>
      <itunes:season>3</itunes:season>
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      <title>Season 2 Recap</title>
      <description><![CDATA[In this episode, we look back and bring together all the amazing lessons that we have learned from the incredible guests of Season 2.  ]]></description>
      <pubDate>Mon, 13 Sep 2021 13:22:55 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/season-2-recap-o4Z6EuWK</link>
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      <itunes:title>Season 2 Recap</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/905be158-d748-4b29-a907-5cf69cfe5130/3000x3000/podcast-and-epsisode-covers-48.jpg?aid=rss_feed"/>
      <itunes:duration>00:50:15</itunes:duration>
      <itunes:summary>In this episode, we look back and bring together all the amazing lessons that we have learned from the incredible guests of Season 2.  </itunes:summary>
      <itunes:subtitle>In this episode, we look back and bring together all the amazing lessons that we have learned from the incredible guests of Season 2.  </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
      <itunes:season>2</itunes:season>
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      <title>Choose Difficult With Monica Reynolds</title>
      <description><![CDATA[Monica Reynolds has garnered national attention as a Real Estate seminar and convention speaker, trainer, and author. Monica is the author of two books, Multiply Your Success through the Use of Assistants and The Perfect Real Estate Assistant. In 2019, Gary Keller named Monica, the new leader of KW MAPS Coaching, the largest Real Estate coaching company in the world. Together with Gary Keller, Monica is revolutionizing the coaching experience for their clients. In this episode, we learn of her compelling story that led her to monumental achievements.]]></description>
      <pubDate>Mon, 6 Sep 2021 11:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-monica-reynolds-OfaLmgYK</link>
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      <itunes:title>Choose Difficult With Monica Reynolds</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/6b3bdcfe-f808-4001-845f-788c9c54d0c8/3000x3000/podcast-and-epsisode-covers-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:09</itunes:duration>
      <itunes:summary>Monica Reynolds has garnered national attention as a Real Estate seminar and convention speaker, trainer, and author. Monica is the author of two books, Multiply Your Success through the Use of Assistants and The Perfect Real Estate Assistant. In 2019, Gary Keller named Monica, the new leader of KW MAPS Coaching, the largest Real Estate coaching company in the world. Together with Gary Keller, Monica is revolutionizing the coaching experience for their clients. In this episode, we learn of her compelling story that led her to monumental achievements.</itunes:summary>
      <itunes:subtitle>Monica Reynolds has garnered national attention as a Real Estate seminar and convention speaker, trainer, and author. Monica is the author of two books, Multiply Your Success through the Use of Assistants and The Perfect Real Estate Assistant. In 2019, Gary Keller named Monica, the new leader of KW MAPS Coaching, the largest Real Estate coaching company in the world. Together with Gary Keller, Monica is revolutionizing the coaching experience for their clients. In this episode, we learn of her compelling story that led her to monumental achievements.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
      <itunes:season>2</itunes:season>
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      <title>Choose Difficult With Spencer Young II</title>
      <description><![CDATA[]]></description>
      <pubDate>Mon, 30 Aug 2021 11:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-spencer-young-ii-CiCSubC0</link>
      <content:encoded><![CDATA[]]></content:encoded>
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      <itunes:title>Choose Difficult With Spencer Young II</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/7e537237-c925-4758-bdea-f7ca61a72efa/3000x3000/podcast-and-epsisode-covers-46.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:32</itunes:duration>
      <itunes:summary>Spencer Young II is the president of the Young Automotive Group, one of the largest and most celebrated automotive groups in the State of Utah.  They started as a small dealership of Chevrolet and Oldsmobile in Morgan, UT in 1925, and through dedication and strong leadership, they have grown into a fifth-generation family business that owns 18 dealerships across the state.  In this episode, Spencer talks to us about being a part of a legacy company and how developing innovative leaders has led to their continued success over the years.</itunes:summary>
      <itunes:subtitle>Spencer Young II is the president of the Young Automotive Group, one of the largest and most celebrated automotive groups in the State of Utah.  They started as a small dealership of Chevrolet and Oldsmobile in Morgan, UT in 1925, and through dedication and strong leadership, they have grown into a fifth-generation family business that owns 18 dealerships across the state.  In this episode, Spencer talks to us about being a part of a legacy company and how developing innovative leaders has led to their continued success over the years.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
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      <title>Choose Difficult With BJ Stringham</title>
      <description><![CDATA[BJ Stringham is the current president of what is currently known as UWM Men's shop, a fifth-generation family business that started in 1905.  Over the years this family business has survived depressions, recessions, pandemics, and more, yet they have continued to grow through their trials by staying nimble and always challenging the status quo.   Today the UWM Men's shop is a premier provider of luxury suits and high-quality clothing, but they didn't start that way, and in this episode, BJ shares with us their amazing story.  ]]></description>
      <pubDate>Mon, 16 Aug 2021 11:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-bj-stringham-KS6kJb1B</link>
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      <itunes:title>Choose Difficult With BJ Stringham</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/3caf1020-5e88-4056-b74c-6245050efb85/3000x3000/podcast-and-epsisode-covers-45.jpg?aid=rss_feed"/>
      <itunes:duration>00:31:50</itunes:duration>
      <itunes:summary>BJ Stringham is the current president of what is currently known as UWM Men&apos;s shop, a fifth-generation family business that started in 1905.  Over the years this family business has survived depressions, recessions, pandemics, and more, yet they have continued to grow through their trials by staying nimble and always challenging the status quo.   Today the UWM Men&apos;s shop is a premier provider of luxury suits and high-quality clothing, but they didn&apos;t start that way, and in this episode, BJ shares with us their amazing story.  </itunes:summary>
      <itunes:subtitle>BJ Stringham is the current president of what is currently known as UWM Men&apos;s shop, a fifth-generation family business that started in 1905.  Over the years this family business has survived depressions, recessions, pandemics, and more, yet they have continued to grow through their trials by staying nimble and always challenging the status quo.   Today the UWM Men&apos;s shop is a premier provider of luxury suits and high-quality clothing, but they didn&apos;t start that way, and in this episode, BJ shares with us their amazing story.  </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>Choose Difficult With Dan Grieb</title>
      <description><![CDATA[<p><strong>Link to Terry Gurno Episode</strong>-https://podcasts.apple.com/us/podcast/choose-difficult-with-terry-gurno/id1559259833?i=1000514883385</p><p>https://www.linkedin.com/in/dan-grieb-4b401431/</p>
]]></description>
      <pubDate>Mon, 9 Aug 2021 11:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-dan-grieb-sHI4t4NR</link>
      <content:encoded><![CDATA[<p><strong>Link to Terry Gurno Episode</strong>-https://podcasts.apple.com/us/podcast/choose-difficult-with-terry-gurno/id1559259833?i=1000514883385</p><p>https://www.linkedin.com/in/dan-grieb-4b401431/</p>
]]></content:encoded>
      <enclosure length="44003951" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/b282f6e2-d956-48a0-ba89-71a2ab6b380c/audio/c9f5e01b-baf5-4e12-b55e-3abb31f0ed2e/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Dan Grieb</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/5a5a85fb-3aea-44df-bb0d-b6a61df206d7/3000x3000/podcast-and-epsisode-covers-41.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:50</itunes:duration>
      <itunes:summary>Dan Grieb is a residential real estate expert and the CEO of the Home To Sell Team of Keller Williams Realty. Dan is ranked in the top 1% of all Realtors in the country and is a member of the Keller Williams Top 100 Mega Agent group led by Keller Williams founder Gary Keller.  He also founded an amazing charity called &quot;One More Kid&quot;! Dan lives by the principle that life is 10% what happens to you and 90% how you react to it and in this episode, he shares with us his humbling journey from a really tough childhood, to a successful entrepreneur to help the first person with Down Syndrome become an Ironman.</itunes:summary>
      <itunes:subtitle>Dan Grieb is a residential real estate expert and the CEO of the Home To Sell Team of Keller Williams Realty. Dan is ranked in the top 1% of all Realtors in the country and is a member of the Keller Williams Top 100 Mega Agent group led by Keller Williams founder Gary Keller.  He also founded an amazing charity called &quot;One More Kid&quot;! Dan lives by the principle that life is 10% what happens to you and 90% how you react to it and in this episode, he shares with us his humbling journey from a really tough childhood, to a successful entrepreneur to help the first person with Down Syndrome become an Ironman.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>Choose Difficult With Aleks Maslov</title>
      <description><![CDATA[Aleks Maslov is the Co-Founder and CEO of North Fork Composites and Edge Rods by Gary Loomis.  His incredible company builds high-performance fishing rods at price points that are unbeatable in the fishing market due to a unique business model that cuts out the middleman.  In this episode, Aleks shares with us his novel start to becoming an entrepreneur and how his unique approach to leading a business has helped him create a strong company that is growing at a staggering speed.]]></description>
      <pubDate>Mon, 2 Aug 2021 09:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-aleks-maslov-4PxgDV0x</link>
      <enclosure length="39650488" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/c69ef29f-744b-46d7-a185-77f5b9fa264c/audio/883d9230-71d4-41fb-9a8d-58b786ae10fb/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Aleks Maslov</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/9324ee1b-5814-4fe6-98b3-2196aebd374f/3000x3000/podcast-and-epsisode-covers-39.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:19</itunes:duration>
      <itunes:summary>Aleks Maslov is the Co-Founder and CEO of North Fork Composites and Edge Rods by Gary Loomis.  His incredible company builds high-performance fishing rods at price points that are unbeatable in the fishing market due to a unique business model that cuts out the middleman.  In this episode, Aleks shares with us his novel start to becoming an entrepreneur and how his unique approach to leading a business has helped him create a strong company that is growing at a staggering speed.</itunes:summary>
      <itunes:subtitle>Aleks Maslov is the Co-Founder and CEO of North Fork Composites and Edge Rods by Gary Loomis.  His incredible company builds high-performance fishing rods at price points that are unbeatable in the fishing market due to a unique business model that cuts out the middleman.  In this episode, Aleks shares with us his novel start to becoming an entrepreneur and how his unique approach to leading a business has helped him create a strong company that is growing at a staggering speed.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>Choose Difficult With Brad Wilson</title>
      <description><![CDATA[Brad Wilson is the founder and CEO of Destination Homes, an award-winning home building company that has built over 1500 homes along the Wasatch Front, in Utah, in the last 15 years. He's a well-respected politician that currently serves as the Speaker of the House for Utah and has represented District 15 in the Utah legislature since 2011. In this episode, Brad shares with us the origin story of starting a hugely successful home building company and how big change always starts small.]]></description>
      <pubDate>Mon, 26 Jul 2021 12:05:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-brad-wilson-YcRxZLNX</link>
      <enclosure length="47078041" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/b10db15f-a8f0-4719-aaf7-3655db8b15c8/audio/4315939e-9630-4001-83f4-7ccf890d237c/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Brad Wilson</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/92ac1bf9-27d5-453a-8a10-2693b31189ac/3000x3000/podcast-and-epsisode-covers-38-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:49:02</itunes:duration>
      <itunes:summary>Brad Wilson is the founder and CEO of Destination Homes, an award-winning home building company that has built over 1500 homes along the Wasatch Front, in Utah, in the last 15 years. He&apos;s a well-respected politician that currently serves as the Speaker of the House for Utah and has represented District 15 in the Utah legislature since 2011. In this episode, Brad shares with us the origin story of starting a hugely successful home building company and how big change always starts small.</itunes:summary>
      <itunes:subtitle>Brad Wilson is the founder and CEO of Destination Homes, an award-winning home building company that has built over 1500 homes along the Wasatch Front, in Utah, in the last 15 years. He&apos;s a well-respected politician that currently serves as the Speaker of the House for Utah and has represented District 15 in the Utah legislature since 2011. In this episode, Brad shares with us the origin story of starting a hugely successful home building company and how big change always starts small.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
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      <title>Choose Difficult With Chris Burkard</title>
      <description><![CDATA[<p>https://www.chrisburkard.com</p><p>https://www.instagram.com/chrisburkard/</p><p> </p>
]]></description>
      <pubDate>Mon, 19 Jul 2021 10:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-chris-burkard-UoKWe7bU</link>
      <content:encoded><![CDATA[<p>https://www.chrisburkard.com</p><p>https://www.instagram.com/chrisburkard/</p><p> </p>
]]></content:encoded>
      <enclosure length="36373688" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/866f960b-6a8c-45f0-8d87-fe379dfd2a71/audio/c472c8b7-a9b7-45c5-bc34-21c37dda6ced/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Chris Burkard</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/1ccab626-b0fd-453b-b9a1-e86047142c24/3000x3000/podcast-and-epsisode-covers-37.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:53</itunes:duration>
      <itunes:summary>Chris Burkard is an award-winning adventure photographer, creative director, speaker, and author.  His works explore the untamed wild places of the world and inspire people to ponder their connection to nature and the importance of its preservation.  In this episode, Chris shares with us a few stories of how choosing the difficult path has led him to better perspectives and how those unique perspectives color the way we view the world.  </itunes:summary>
      <itunes:subtitle>Chris Burkard is an award-winning adventure photographer, creative director, speaker, and author.  His works explore the untamed wild places of the world and inspire people to ponder their connection to nature and the importance of its preservation.  In this episode, Chris shares with us a few stories of how choosing the difficult path has led him to better perspectives and how those unique perspectives color the way we view the world.  </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
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      <title>Choose Difficult With Kymber Menkiti</title>
      <description><![CDATA[Kymber Menkiti is an unparalleled woman in business whose impressive empire, the Menkiti Group which she serves as the president for, has become an unstoppable force in the world of real estate.  Her vast list of accomplishments has led her to become the highest-ranking minority female executive in Keller Williams Realty.  In this episode, she shares with us her insight on being a leader, how to allow others to lead and reminds us that success is something that is cultivated over time]]></description>
      <pubDate>Mon, 12 Jul 2021 13:35:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-kymber-menkiti-xZuduLUx</link>
      <enclosure length="32681781" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/6d4116e2-ccbe-410a-9e30-3bcea4915c28/audio/0917ebea-0643-42ab-8c29-12fd2025e328/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Kymber Menkiti</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/aec441c7-910d-44f3-a0c5-95217dc387b2/3000x3000/podcast-and-epsisode-covers-36.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:03</itunes:duration>
      <itunes:summary>Kymber Menkiti is an unparalleled woman in business whose impressive empire, the Menkiti Group which she serves as the president for, has become an unstoppable force in the world of real estate.  Her vast list of accomplishments has led her to become the highest-ranking minority female executive in Keller Williams Realty.  In this episode, she shares with us her insight on being a leader, how to allow others to lead and reminds us that success is something that is cultivated over time</itunes:summary>
      <itunes:subtitle>Kymber Menkiti is an unparalleled woman in business whose impressive empire, the Menkiti Group which she serves as the president for, has become an unstoppable force in the world of real estate.  Her vast list of accomplishments has led her to become the highest-ranking minority female executive in Keller Williams Realty.  In this episode, she shares with us her insight on being a leader, how to allow others to lead and reminds us that success is something that is cultivated over time</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>Choose Difficult With Monte Holm</title>
      <description><![CDATA[Monte Holm is a sought-after author, speaker, and global entrepreneur from humble beginnings, as a farmer's son.

He is the author of Expect To Win and the co-founder of the World Financial Group, a financial marketing services company that has grown internationally to help millions of people achieve financial independence.  

In this episode, Monte teaches us several unique ways to expertly plan and prepare for success and reminds us that seeking wisdom is an integral part of the road to success. ]]></description>
      <pubDate>Mon, 28 Jun 2021 11:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-monte-holm-sJqL0RQv</link>
      <enclosure length="37315277" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/b4dea8c2-2e52-4830-bdf4-537de43ce795/audio/f7d97ddc-a1b4-4613-a1d9-93ed067a4b59/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Monte Holm</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/60429cf9-6a08-44c1-9cb7-c56638726d10/3000x3000/podcast-and-epsisode-covers-35.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:53</itunes:duration>
      <itunes:summary>Monte Holm is a sought-after author, speaker, and global entrepreneur from humble beginnings, as a farmer&apos;s son.

He is the author of Expect To Win and the co-founder of the World Financial Group, a financial marketing services company that has grown internationally to help millions of people achieve financial independence.  

In this episode, Monte teaches us several unique ways to expertly plan and prepare for success and reminds us that seeking wisdom is an integral part of the road to success. </itunes:summary>
      <itunes:subtitle>Monte Holm is a sought-after author, speaker, and global entrepreneur from humble beginnings, as a farmer&apos;s son.

He is the author of Expect To Win and the co-founder of the World Financial Group, a financial marketing services company that has grown internationally to help millions of people achieve financial independence.  

In this episode, Monte teaches us several unique ways to expertly plan and prepare for success and reminds us that seeking wisdom is an integral part of the road to success. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>Choose Difficult With Charlotte Savoy</title>
      <description><![CDATA[Charlotte Savoy is a multifaceted woman in business who has been the leader of record-breaking real estate businesses including one of the top real estate teams in Maryland today, an owner of a Keller Williams Franchise, launched a charity called Just ONE Kid that feeds kids suffering from food insecurity, and is currently the president of Business MAPS Training & Coaching.  In this episode, she shares with us her amazing journey as an entrepreneur that has reached the height of success, lost it all, and rebuilt it again, and teaches us about this universal truth; That what you give, is what you get!]]></description>
      <pubDate>Mon, 21 Jun 2021 09:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-charlotte-savoy-YmZi_Jcx</link>
      <enclosure length="42621686" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/19eb2a2c-1f10-40e3-abc7-31056d91407a/audio/2f4a0131-eb4b-46ce-9d02-ccdfb85fec44/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Charlotte Savoy</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/ce64c560-54ff-44da-b353-416e9446b8b6/3000x3000/season-2-episode-2-charlotte-savoy.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:24</itunes:duration>
      <itunes:summary>Charlotte Savoy is a multifaceted woman in business who has been the leader of record-breaking real estate businesses including one of the top real estate teams in Maryland today, an owner of a Keller Williams Franchise, launched a charity called Just ONE Kid that feeds kids suffering from food insecurity, and is currently the president of Business MAPS Training &amp; Coaching.  In this episode, she shares with us her amazing journey as an entrepreneur that has reached the height of success, lost it all, and rebuilt it again, and teaches us about this universal truth; That what you give, is what you get!</itunes:summary>
      <itunes:subtitle>Charlotte Savoy is a multifaceted woman in business who has been the leader of record-breaking real estate businesses including one of the top real estate teams in Maryland today, an owner of a Keller Williams Franchise, launched a charity called Just ONE Kid that feeds kids suffering from food insecurity, and is currently the president of Business MAPS Training &amp; Coaching.  In this episode, she shares with us her amazing journey as an entrepreneur that has reached the height of success, lost it all, and rebuilt it again, and teaches us about this universal truth; That what you give, is what you get!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
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      <title>Choose Difficult with Don Yaeger</title>
      <description><![CDATA[
Don Yaeger is an award-winning keynote speaker, an eleven-time New York Times bestselling author and the host of the Corporate Competitor podcast.

He is sought out by fortune 500 companies and other various groups for his insight and lessons on achieving greatness, learned firsthand from some of the world's greatest sports legends.  

In this episode, we learn a little bit about Don's history and how keeping the workplace engaged is tied to its focus on the mission.]]></description>
      <pubDate>Mon, 14 Jun 2021 11:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-don-yaeger-v49Cyiki</link>
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      <itunes:title>Choose Difficult with Don Yaeger</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
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      <itunes:duration>00:40:40</itunes:duration>
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Don Yaeger is an award-winning keynote speaker, an eleven-time New York Times bestselling author and the host of the Corporate Competitor podcast.

He is sought out by fortune 500 companies and other various groups for his insight and lessons on achieving greatness, learned firsthand from some of the world&apos;s greatest sports legends.  

In this episode, we learn a little bit about Don&apos;s history and how keeping the workplace engaged is tied to its focus on the mission.</itunes:summary>
      <itunes:subtitle>
Don Yaeger is an award-winning keynote speaker, an eleven-time New York Times bestselling author and the host of the Corporate Competitor podcast.

He is sought out by fortune 500 companies and other various groups for his insight and lessons on achieving greatness, learned firsthand from some of the world&apos;s greatest sports legends.  

In this episode, we learn a little bit about Don&apos;s history and how keeping the workplace engaged is tied to its focus on the mission.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>1</itunes:episode>
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      <title>Season 1 Recap</title>
      <description><![CDATA[In this episode, we look back and bring together all the amazing lessons that we have learned from the incredible guests of Season 1.  ]]></description>
      <pubDate>Mon, 24 May 2021 11:15:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/season-1-recap-gg4PsDGb</link>
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      <itunes:title>Season 1 Recap</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/3121d912-3617-4bf1-8518-5080894712ec/3000x3000/12-season-recap.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:34</itunes:duration>
      <itunes:summary>In this episode, we look back and bring together all the amazing lessons that we have learned from the incredible guests of Season 1.  </itunes:summary>
      <itunes:subtitle>In this episode, we look back and bring together all the amazing lessons that we have learned from the incredible guests of Season 1.  </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>12</itunes:episode>
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      <title>Choose Difficult With Sarah Reynolds</title>
      <description><![CDATA[Sarah Reynolds is an exceptional leader, speaker, trainer, and a passionate advocate of building amazing teams. She owns multiple businesses including one of the top real estate businesses in the United States, as ranked by the Wall Street journal. In 2020, The Reynolds Team at Keller Williams sold $493M in sales volume with a gross income of $15M+. She's also the co-owner of the 5 Dolls and "Amplify", where their mission is to “Amplify the voices and lives of women in business around the world.” In this episode, we learn from Sarah that sometimes you have to let those you lead, fail in order for them to grow into the best leaders they can be. ]]></description>
      <pubDate>Mon, 17 May 2021 09:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-sarah-reynolds-Ek2kTQJi</link>
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      <itunes:title>Choose Difficult With Sarah Reynolds</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/5ea289fd-90ba-4f10-bc62-69339481f69a/3000x3000/11-sarah-reynolds-05172021.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:41</itunes:duration>
      <itunes:summary>Sarah Reynolds is an exceptional leader, speaker, trainer, and a passionate advocate of building amazing teams. She owns multiple businesses including one of the top real estate businesses in the United States, as ranked by the Wall Street journal. In 2020, The Reynolds Team at Keller Williams sold $493M in sales volume with a gross income of $15M+. She&apos;s also the co-owner of the 5 Dolls and &quot;Amplify&quot;, where their mission is to “Amplify the voices and lives of women in business around the world.” In this episode, we learn from Sarah that sometimes you have to let those you lead, fail in order for them to grow into the best leaders they can be. </itunes:summary>
      <itunes:subtitle>Sarah Reynolds is an exceptional leader, speaker, trainer, and a passionate advocate of building amazing teams. She owns multiple businesses including one of the top real estate businesses in the United States, as ranked by the Wall Street journal. In 2020, The Reynolds Team at Keller Williams sold $493M in sales volume with a gross income of $15M+. She&apos;s also the co-owner of the 5 Dolls and &quot;Amplify&quot;, where their mission is to “Amplify the voices and lives of women in business around the world.” In this episode, we learn from Sarah that sometimes you have to let those you lead, fail in order for them to grow into the best leaders they can be. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With Susan Scott</title>
      <description><![CDATA[<p><a href="https://amzn.to/2RCI9Uk" target="_blank">Click here</a> to order a copy of Fierce Conversations by Susan Scott!</p>
]]></description>
      <pubDate>Mon, 10 May 2021 09:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-susan-scott-OiA_3BfB</link>
      <content:encoded><![CDATA[<p><a href="https://amzn.to/2RCI9Uk" target="_blank">Click here</a> to order a copy of Fierce Conversations by Susan Scott!</p>
]]></content:encoded>
      <enclosure length="42360462" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/a7b9daea-60d6-49e1-80f8-8ca76392c244/audio/0a35384f-d0db-46f9-9d4f-b095bab706b4/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Susan Scott</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/54465473-d54d-4106-94e1-b146f372c36e/3000x3000/10-susan-scott.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:08</itunes:duration>
      <itunes:summary>Susan is a popular and sought-after fortune 100 public speaker and a renowned leadership development architect.  She is the author of the award-winning books, Fierce Conversations and Fierce Leadership.  She is known for her bold yet practical approach to executive coaching and leadership development.  In this episode, Susan teaches us about why relationships are the most valuable currency we have and that sometimes the best answers to difficult questions will come from the most unlikely places.</itunes:summary>
      <itunes:subtitle>Susan is a popular and sought-after fortune 100 public speaker and a renowned leadership development architect.  She is the author of the award-winning books, Fierce Conversations and Fierce Leadership.  She is known for her bold yet practical approach to executive coaching and leadership development.  In this episode, Susan teaches us about why relationships are the most valuable currency we have and that sometimes the best answers to difficult questions will come from the most unlikely places.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
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      <title>Choose Difficult With Shannon Wendt</title>
      <description><![CDATA[Shannon is the founder of the company, Chews Life, and the visionary behind their main products which are rosary beads that have a bit of a modern twist.  Her business has been incredibly successful because of its products and because of a very purposeful mission that guides the company.  In this episode, we discover the hopeful story of how Shannon created a successful business from one simple prayer. ]]></description>
      <pubDate>Mon, 3 May 2021 09:30:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-shannon-wendt-zNb5zd0U</link>
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      <itunes:title>Choose Difficult With Shannon Wendt</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/794a9075-6a35-4e38-bf30-bcab9edf7be5/3000x3000/9-shannon-wendt.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:57</itunes:duration>
      <itunes:summary>Shannon is the founder of the company, Chews Life, and the visionary behind their main products which are rosary beads that have a bit of a modern twist.  Her business has been incredibly successful because of its products and because of a very purposeful mission that guides the company.  In this episode, we discover the hopeful story of how Shannon created a successful business from one simple prayer. </itunes:summary>
      <itunes:subtitle>Shannon is the founder of the company, Chews Life, and the visionary behind their main products which are rosary beads that have a bit of a modern twist.  Her business has been incredibly successful because of its products and because of a very purposeful mission that guides the company.  In this episode, we discover the hopeful story of how Shannon created a successful business from one simple prayer. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With Anna Wilson &amp; Monty Powell</title>
      <description><![CDATA[Monty and Anna are an incredibly accomplished songwriting duo whose credits include #1 hits for artists like Keith Urban, Diamond Rio, Chris Cagle, and many more.  They have performed with a plethora of many well-known country acts and they currently perform as the band known as Troubadour 77.  In this episode, we explore the concepts of collaboration and how sometimes creating great content isn't just about being struck by a lightning bolt of inspiration but more about crafting and refining it over time with an unshakable work ethic.
]]></description>
      <pubDate>Mon, 26 Apr 2021 09:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-anna-wilson-monty-powell-FvkZK7ej</link>
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      <itunes:title>Choose Difficult With Anna Wilson &amp; Monty Powell</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/81c5d4af-a0a3-496c-b0fe-4ccea76cc14c/3000x3000/8-anna-wilson-and-monty-powell.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:52</itunes:duration>
      <itunes:summary>Monty and Anna are an incredibly accomplished songwriting duo whose credits include #1 hits for artists like Keith Urban, Diamond Rio, Chris Cagle, and many more.  They have performed with a plethora of many well-known country acts and they currently perform as the band known as Troubadour 77.  In this episode, we explore the concepts of collaboration and how sometimes creating great content isn&apos;t just about being struck by a lightning bolt of inspiration but more about crafting and refining it over time with an unshakable work ethic.
</itunes:summary>
      <itunes:subtitle>Monty and Anna are an incredibly accomplished songwriting duo whose credits include #1 hits for artists like Keith Urban, Diamond Rio, Chris Cagle, and many more.  They have performed with a plethora of many well-known country acts and they currently perform as the band known as Troubadour 77.  In this episode, we explore the concepts of collaboration and how sometimes creating great content isn&apos;t just about being struck by a lightning bolt of inspiration but more about crafting and refining it over time with an unshakable work ethic.
</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With Geoff Woods</title>
      <description><![CDATA[<p>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-jay-papasan</p><p> </p><p>https://www.mymapscoach.com/career-visioning</p>
]]></description>
      <pubDate>Mon, 19 Apr 2021 09:30:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-geoff-woods-mYj_AwUS</link>
      <content:encoded><![CDATA[<p>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-jay-papasan</p><p> </p><p>https://www.mymapscoach.com/career-visioning</p>
]]></content:encoded>
      <enclosure length="32856906" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/b153c961-f7d1-4433-a1aa-12fc6d50ebae/audio/2db7010c-7461-47fe-a5f7-af58c429f705/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Geoff Woods</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/9457f242-80fd-4da6-8585-9681ad517c8b/3000x3000/7-geoff-woods.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:14</itunes:duration>
      <itunes:summary>Geoff Woods is the President of The ONE Thing and the Host of The ONE Thing podcast. When he is not teaching the principles of The ONE Thing to leaders of Fortune 500 companies, he is inspiring millions to focus their efforts down to ONE thing which will generate amazing results. In this episode, we explore his journey and how everyone becomes the average of the five people they spend the most time with. </itunes:summary>
      <itunes:subtitle>Geoff Woods is the President of The ONE Thing and the Host of The ONE Thing podcast. When he is not teaching the principles of The ONE Thing to leaders of Fortune 500 companies, he is inspiring millions to focus their efforts down to ONE thing which will generate amazing results. In this episode, we explore his journey and how everyone becomes the average of the five people they spend the most time with. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With Matt Townsend</title>
      <description><![CDATA[Matt Townsend is a leading expert in the field of Human Relations and Development.  He is a nationally acclaimed speaker and his book Starved Stuff: Feeding The 7 Basic Needs of Healthy Relationships is an insightful look into creating better relationship skills.  In this episode, we explore Matt's story and how human instinct can hijack a healthy relationship. ]]></description>
      <pubDate>Mon, 12 Apr 2021 09:30:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-matt-townsend-tza2Ip_V</link>
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      <itunes:title>Choose Difficult With Matt Townsend</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/c5676f97-e082-433c-a16e-75ecb49a0a03/3000x3000/6-dr-matt-townsend.jpg?aid=rss_feed"/>
      <itunes:duration>00:53:30</itunes:duration>
      <itunes:summary>Matt Townsend is a leading expert in the field of Human Relations and Development.  He is a nationally acclaimed speaker and his book Starved Stuff: Feeding The 7 Basic Needs of Healthy Relationships is an insightful look into creating better relationship skills.  In this episode, we explore Matt&apos;s story and how human instinct can hijack a healthy relationship. </itunes:summary>
      <itunes:subtitle>Matt Townsend is a leading expert in the field of Human Relations and Development.  He is a nationally acclaimed speaker and his book Starved Stuff: Feeding The 7 Basic Needs of Healthy Relationships is an insightful look into creating better relationship skills.  In this episode, we explore Matt&apos;s story and how human instinct can hijack a healthy relationship. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With The Talk Team</title>
      <description><![CDATA[Amy Prince & Amber Ladd are passionate speech pathologists and the founders of The Talk Team, a speech therapy practice located in central California. In this episode, we explore their story of starting a hugely successful business from the ground up, the challenges that came along with it, and how those challenges contributed to their continued success, even through a global pandemic.   ]]></description>
      <pubDate>Mon, 5 Apr 2021 09:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-the-talk-team-2a3oPpZT</link>
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      <itunes:title>Choose Difficult With The Talk Team</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/3e1e3d64-53cb-4e29-a273-1b6b0fa25f25/3000x3000/5-the-talk-team.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:24</itunes:duration>
      <itunes:summary>Amy Prince &amp; Amber Ladd are passionate speech pathologists and the founders of The Talk Team, a speech therapy practice located in central California. In this episode, we explore their story of starting a hugely successful business from the ground up, the challenges that came along with it, and how those challenges contributed to their continued success, even through a global pandemic.   </itunes:summary>
      <itunes:subtitle>Amy Prince &amp; Amber Ladd are passionate speech pathologists and the founders of The Talk Team, a speech therapy practice located in central California. In this episode, we explore their story of starting a hugely successful business from the ground up, the challenges that came along with it, and how those challenges contributed to their continued success, even through a global pandemic.   </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With Terry Gurno</title>
      <description><![CDATA[Terry Gurno is an inspirational speaker and a visionary on the art of leadership.  He has coached hundreds of high-profile businesses on successful leadership and has compiled years of coaching experience into his book "Leading Is Art".  In this episode, we explore his understanding of the Art and Science of Coaching and his experience of becoming an Ironman.   ]]></description>
      <pubDate>Mon, 29 Mar 2021 14:48:18 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-terry-gurno-jgPUX9HK</link>
      <enclosure length="44065898" type="audio/mpeg" url="https://cdn.simplecast.com/audio/e0b53b46-693e-4990-86df-3fbebefa5776/episodes/26a6e5e3-fea5-4b55-99cb-a4c38b978533/audio/abafb68f-3846-4a42-83cb-1cf3f57a7e12/default_tc.mp3?aid=rss_feed&amp;feed=kFDsquro"/>
      <itunes:title>Choose Difficult With Terry Gurno</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/84b24f08-5014-4942-84bb-85bc7ed8ffee/3000x3000/4-terry-gurno.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:55</itunes:duration>
      <itunes:summary>Terry Gurno is an inspirational speaker and a visionary on the art of leadership.  He has coached hundreds of high-profile businesses on successful leadership and has compiled years of coaching experience into his book &quot;Leading Is Art&quot;.  In this episode, we explore his understanding of the Art and Science of Coaching and his experience of becoming an Ironman.   </itunes:summary>
      <itunes:subtitle>Terry Gurno is an inspirational speaker and a visionary on the art of leadership.  He has coached hundreds of high-profile businesses on successful leadership and has compiled years of coaching experience into his book &quot;Leading Is Art&quot;.  In this episode, we explore his understanding of the Art and Science of Coaching and his experience of becoming an Ironman.   </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With Jay Papasan</title>
      <description><![CDATA[Jay Papasan is a writer and a best selling co-author of the books, The Millionaire Real Estate Agent and The ONE Thing.  In this episode we explore his story of how he became an outlier in the world of real estate and how his words continue to inspire millions in the form of a New York Times Bestseller. ]]></description>
      <pubDate>Fri, 19 Mar 2021 06:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-jay-papasan-CbGIPF9m</link>
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      <itunes:title>Choose Difficult With Jay Papasan</itunes:title>
      <itunes:author>Business MAPS</itunes:author>
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      <itunes:duration>00:33:26</itunes:duration>
      <itunes:summary>Jay Papasan is a writer and a best selling co-author of the books, The Millionaire Real Estate Agent and The ONE Thing.  In this episode we explore his story of how he became an outlier in the world of real estate and how his words continue to inspire millions in the form of a New York Times Bestseller. </itunes:summary>
      <itunes:subtitle>Jay Papasan is a writer and a best selling co-author of the books, The Millionaire Real Estate Agent and The ONE Thing.  In this episode we explore his story of how he became an outlier in the world of real estate and how his words continue to inspire millions in the form of a New York Times Bestseller. </itunes:subtitle>
      <itunes:keywords>entrepreneurship, business, real estate, self help</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult with Thurl Bailey</title>
      <description><![CDATA[Thurl Bailey is a former professional basketball player of the NBA.  His athletic career spanned over sixteen years playing for the Utah Jazz and the Minnesota Timberwolves.  In this episode, we explore how Thurl went from being cut from his first two teams to becoming an NCAA champion and an NBA giant. ]]></description>
      <pubDate>Fri, 19 Mar 2021 06:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Thurl Bailey)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-thurl-bailey-aWbhD_KO</link>
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      <itunes:title>Choose Difficult with Thurl Bailey</itunes:title>
      <itunes:author>Thurl Bailey</itunes:author>
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      <itunes:duration>00:31:52</itunes:duration>
      <itunes:summary>Thurl Bailey is a former professional basketball player of the NBA.  His athletic career spanned over sixteen years playing for the Utah Jazz and the Minnesota Timberwolves.  In this episode, we explore how Thurl went from being cut from his first two teams to becoming an NCAA champion and an NBA giant. </itunes:summary>
      <itunes:subtitle>Thurl Bailey is a former professional basketball player of the NBA.  His athletic career spanned over sixteen years playing for the Utah Jazz and the Minnesota Timberwolves.  In this episode, we explore how Thurl went from being cut from his first two teams to becoming an NCAA champion and an NBA giant. </itunes:subtitle>
      <itunes:keywords>perseverance, society, basketball, coaching</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Choose Difficult With Bob Taylor</title>
      <description><![CDATA[Bob Taylor is the Founder and President of Taylor Guitars, the largest manufacturer of acoustic guitars in the world.  In this episode, we explore his story from the humble beginnings of building guitars in his garage to making over 700 guitars a day as a titan in the music industry.    ]]></description>
      <pubDate>Fri, 19 Mar 2021 06:00:00 +0000</pubDate>
      <author>info@mymapscoach.com (Business MAPS, Bob Taylor)</author>
      <link>https://choose-difficult.simplecast.com/episodes/choose-difficult-with-bob-taylor-4DHjMgTe</link>
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      <itunes:title>Choose Difficult With Bob Taylor</itunes:title>
      <itunes:author>Business MAPS, Bob Taylor</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/27968f9c-8fc3-4b4d-94c3-4e683f23f25b/0b206ef4-d374-4328-a1f0-4145af7206f7/3000x3000/1-bob-taylor.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:49</itunes:duration>
      <itunes:summary>Bob Taylor is the Founder and President of Taylor Guitars, the largest manufacturer of acoustic guitars in the world.  In this episode, we explore his story from the humble beginnings of building guitars in his garage to making over 700 guitars a day as a titan in the music industry.    </itunes:summary>
      <itunes:subtitle>Bob Taylor is the Founder and President of Taylor Guitars, the largest manufacturer of acoustic guitars in the world.  In this episode, we explore his story from the humble beginnings of building guitars in his garage to making over 700 guitars a day as a titan in the music industry.    </itunes:subtitle>
      <itunes:keywords>entrepreneurship, taylor guitars, leadership, business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>1</itunes:season>
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