Podcast: Outside the Treatment Room
Host: Connie Holm

Welcome back to Outside the Treatment Room! After a short pause, I'm back and diving into a topic that can transform your beauty business — Digital Marketing!

In this episode, I’m sharing a beginner-friendly overview of essential digital marketing strategies for estheticians, spa owners, and beauty entrepreneurs. Whether you’re just starting out or looking to sharpen your skills, this episode will give you practical steps to build a strong online presence and start attracting more clients.

🌟 What You’ll Learn in This Episode:

• Why digital marketing is essential for the beauty industry in 2025
• How to increase your visibility and trust online
• The basics of SEO and creating a website that helps clients book you
• Using email marketing to connect with and retain clients
• How to leverage Instagram, TikTok, and social media to showcase your work
• Managing your Google reviews and online reputation
• Intro to paid ads and how to target the right clients
• Common mistakes beauty business owners make — and how to avoid them

💡 Key Takeaways:

• Digital marketing is no longer optional — it’s essential.
• Start simple: Pick one or two strategies to focus on and build from there.
• Be consistent: Posting and engaging regularly makes a huge difference.
• Video is king: Use Reels, TikToks, and short videos to boost engagement.
• Your #1 marketing rule: Speak to one audience, deliver one message, and include one call to action to make your content clear and effective.

🔑 Quote to Remember:

"Google only loves you when everyone else loves you first." — Wendy Piersall

👉 Stay tuned for upcoming episodes where I’ll be breaking down each of these strategies in more detail, so you can start implementing them right away!

📲 Connect with Me:

Follow me on Instagram & Facebook: @Rosegold Learning
Send me a DM if you have questions or need help with your marketing strategy!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Title: Focus on What You Can Control
Podcast: Outside the Treatment Room
Host: Connie Holm

Episode Overview

Feeling overwhelmed by things outside your control? Whether it’s client cancellations, social media algorithms, or personal challenges, it’s easy to get stuck in frustration. In this episode, we’re shifting our focus to what we can control—and letting go of what we can’t. Tune in to learn how to redirect your energy and regain control over your business and mindset.

Key Takeaways

The Power of Letting Go

Worrying about things outside your control drains your energy and keeps you stuck.

The most successful people focus on what they can influence, not external factors.

What You Can Control in Your Business

Your Actions – Instead of stressing over slow business, take proactive steps like running promotions or learning a new skill.

Your Mindset – Shift negative thoughts into opportunities (e.g., unexpected free time can be used productively).

Your Boundaries – Set limits on your availability and energy; you don’t have to be available 24/7.

Your Effort – Success isn’t about working longer hours but about consistent, focused effort.

Practical Strategies for Staying Focused

Create a ‘Control List’ – Divide a page into “Things I Can’t Control” vs. “Things I Can Control” and focus only on the latter.

Use the ‘Pause and Redirect’ Method – When you catch yourself worrying, ask: “What’s one action I can take right now?”

Set Boundaries with Negativity – Avoid doom-scrolling, gossip, and energy-draining distractions.

Create a Vision Board – Visualize your goals with simple notes or images to stay motivated.

Why This Topic Matters

With all the uncertainty in the world, it’s easy to feel out of control. I’ve personally struggled with long to-do lists, frustration over others’ actions, and the mental weight of uncertainty. But by focusing on what I can control, I’ve found clarity and peace—and I want to help you do the same.

A Thought to Leave You With

“You can’t stop the waves, but you can learn to surf.” – Jon Kabat-Zinn

Connect & Subscribe

If this episode resonated with you, please subscribe, leave a review, and share it with a friend who needs to hear it. Thanks for tuning in, and I’ll see you next time on Outside the Treatment Room!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Title: Outside the Treatment Room
Episode Title: Quick Cash Strategies for Beauty Pros
Host: Connie Holm

Episode Summary:
In this episode of Outside the Treatment Room, host Connie Holm shares practical and creative strategies for beauty professionals to generate quick cash. Whether you’re a solo esthetician, lash artist, nail tech, or spa owner, these tips will help you boost your income without feeling overwhelmed. From flash sales to leveraging social media, Connie breaks down actionable steps to help you meet your short-term financial goals.

What You’ll Learn in This Episode:

Flash Sale Ideas

• Create a bundled “Glow-Up Package” for multiple services at a slight discount.
• Offer “book now, save later” deals to keep clients on a schedule.
• Add value to packages with free or clearance items from your suppliers.

Retail Strategies

• Promote products used during treatments to boost at-home results.
• Overcome hesitation about selling retail by educating clients about product benefits.

Maximizing Social Media

• Post last-minute appointment alerts and create urgency with updates.
• Use videos, live sessions, and client transformations to promote services.

Collaborations with Local Businesses

• Partner with local shops, fitness studios, or restaurants for cross-promotions.
• Set up draws or giveaways to increase your visibility and attract new clients.

Quote of the Week:
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Resources & Links Mentioned:

• Follow Connie on social media for more tips and updates.
• Try using QR codes or online links for seamless client bookings during promotions.
• Consider offering free consultations to showcase your expertise and gain trust.

Share Your Success Stories:
Did you try any of these strategies? Let Connie know how they worked for you! Leave a review or tag her on social media.

Thanks for Listening!
Thank you for tuning into this episode of Outside the Treatment Room. Be bold, be creative, and see you next week!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Introduction

Welcome to Outside the Treatment Room, the podcast about the business side of the beauty industry. I’m your host, Connie Holm.

Today’s topic can save you hours every month and, when used efficiently, even hours every week: How to use AI to create engaging and effective social media posts for your business.

What is AI?

AI stands for Artificial Intelligence. It’s more common than you might think, existing in forms like:

Self-driving cars

Voice assistants like Siri and Alexa

Customer service chatbots

Personalized playlists

Medical diagnostics

Is AI perfect? No, but neither are we. I use AI daily in my business, and it has saved me time and money. AI can help improve your social media creation and content strategy.

If social media content creation feels overwhelming or time-consuming, you’re not alone. AI tools like ChatGPT, Google Gemini, and Microsoft Copilot make the process faster, easier, and more creative. By using AI, you can grow your esthetics business while saving time to find balance in your life.

Segment 1: Why Use AI for Social Media?

AI clears bottlenecks by automating time-consuming tasks.

Here’s why it’s a game-changer:

Saves Time: AI can generate high-quality drafts in seconds.

Boosts Creativity: Helps overcome writer’s block with fresh ideas and perspectives. For example, I asked AI to help draft this podcast episode. It gave me a great starting point that I could personalize.

Customizable: Tailor prompts to your brand voice and target audience. The more you use AI, the better it understands your tone.

Cost-Effective: Think of it as a personal assistant available 24/7 without the ongoing expense.

Segment 2: Setting Up for Success

To get the most out of AI, set yourself up for success:

Define Your Brand Voice: Decide if your tone is professional, friendly, playful, or something else.

Know Your Audience: Understand their pain points, interests, and preferred content.

Set Clear Goals: Whether you aim to educate, entertain, or promote, clear objectives lead to better prompts.

AI learns from your inputs over time, so be consistent in your instructions to make it reflect your brand accurately.

Segment 3: Crafting Prompts for AI

The magic of AI lies in the prompts. Here are examples you can use:

General Post Ideas: “Give me 5 social media post ideas for an esthetics spa that offers laser treatments and permanent jewelry services.”

Captions: “Write a playful Instagram caption for a client’s glowing skin after a facial.”

Promotions: “Create a post announcing a holiday discount on spa packages with a festive tone.”

Educational Content: “Explain the benefits of laser hair removal in a simple, engaging way.”

Engagement Questions: “Suggest a fun poll question related to self-care for Instagram Stories.”

Increase Reviews: “Suggest a way to ask clients to leave a Google review.”

Example: I used AI to address a problem with appointment rescheduling requests. I asked it to draft a polite email directing clients to my online booking system. AI created the email, then I asked it to reformat it as a Facebook/Instagram ad and suggest an image. The result was effective and stress-free.

Segment 4: Tips for Editing and Personalization

While AI drafts great content, personalization is key:

Customize the Language: Make sure it aligns with your brand voice and includes your unique mannerisms.

Add Specific Details: Mention your spa’s name, location, and special details.

Use Emojis and Formatting: Add line breaks, emojis, and hashtags to enhance visual appeal.

Review for Accuracy: Double-check for factual accuracy and ensure it reflects your offerings.

Segment 5: Addressing Concerns About AI

Fear of Losing Authenticity: AI is a tool, not a replacement for your unique voice. Use it as a starting point and add your personal touch.

Learning Curve: Practice makes perfect. Experiment with prompts to find what works best for you.

Staying on Brand: Regularly review content to ensure it’s consistent with your brand identity.

Closing Thoughts

AI is like having a brainstorming partner available 24/7. It streamlines social media content creation, saving time, reducing stress, and helping you stay consistent.

If you found this episode helpful, I’d love to hear from you! Share your thoughts or questions by tagging me on Instagram and Facebook at @RoseGoldLearning.

Thanks for tuning in. Have an amazing week!

Today’s Quote

“AI takes the guesswork out of social media marketing for small business owners, turning what used to be hours of effort into just minutes of creativity and strategy.”

Created by AI itself for an AI-themed podcast!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Overview:
Happy New Year, esties! In this first episode of 2025, Connie Holm dives into the art of goal-setting for solo estheticians. If you’re feeling overwhelmed by the many hats you wear, narrowing your focus to just three major goals can make a huge difference in your business growth and personal well-being. In this episode, Connie breaks down why focusing on three goals works, how to structure them, and why self-care deserves a spot on your list.

What You'll Learn:

The power of focusing on three meaningful business goals

How to set specific, actionable growth targets

The importance of investing in skill development

Why streamlining your business systems can save time and reduce errors

How personal self-care goals contribute to long-term success

Episode Breakdown:
[00:00 - 02:00]

Welcome to the first podcast of 2025!

Why goal-setting is crucial for solo estheticians

Overview of today’s focus: Three big business goals

[02:00 - 05:00]

Why focus on just three goals?

The skincare routine analogy – keep it simple and effective

How narrowing down your goals prevents burnout

[05:00 - 08:00]

Goal 1: Business Growth

Setting specific growth goals (e.g., 20 new clients by June)

Breaking it down: Marketing, website updates, and referral programs

[08:00 - 11:00]

Goal 2: Skill Development

Why keeping up with industry trends gives you an edge

Picking one area to improve and booking clients to practice new skills

Offering intro prices for new services to gain client feedback

[11:00 - 14:00]

Goal 3: Streamlining Systems

Connie shares her personal goal of integrating business tools

Addressing inefficiencies caused by unconnected systems

Reaching out to tech advisors to simplify processes

[14:00 - 17:00]

Bonus Goal: Self-Care and Balance

Why estheticians need to prioritize personal well-being

Small self-care steps: Taking Sundays off, vacations, and setting boundaries

How self-care enhances client relationships and overall productivity

[17:00 - 20:00]

Putting it all together – write down your goals

Monthly check-ins and celebrating milestones

Oprah Winfrey quote: “Cheers to a new year and another chance for us to get it right.”

Closing Thoughts:
Thank you for tuning in to Outside the Treatment Room! If you found value in today’s episode, please subscribe and leave a review. Let’s make 2025 a year of focus, growth, and balance!

Outro:
Take care, esties! See you next time!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Welcome to Outside the Treatment Room
The podcast about the business side of the beauty industry. I’m your host, Connie Holm.

Episode Title: Are You Earning Less Than Minimum Wage?

Introduction

Welcome back to Outside the Treatment Room! Today we’re tackling a tough topic that might make you a little uncomfortable: Are you unknowingly earning less than minimum wage?

In this episode, I’ll break down the numbers, explain why this happens, and give you actionable tips to shift from working hard to working smart. So grab a coffee, let’s get real, and let’s talk money!

Many solo estheticians feel like they’re earning great money because they’re booked solid and bringing in cash. But after expenses, rent, taxes, and time spent on unpaid tasks, the reality can be shocking.

Example: If you charge $100 for a facial, but products, rent, and insurance eat into your profits, your real income per hour could be closer to minimum wage (or even less!).

Reflection Question: When’s the last time you calculated your real hourly rate?

If you haven’t, don’t worry—we’re going to do the math together.

Here’s how to calculate your hourly rate:

Gross Income: Total monthly earnings (e.g., $4,000).

Expenses: Subtract rent, products, insurance, taxes, and supplies (e.g., $2,000).

Net Income: What’s left ($4,000 - $2,000 = $2,000).

Divide by Hours Worked: If you worked 160 hours, that’s $2,000 / 160 = $12.50/hour.

This number has to cover everything: sick days, health benefits, and retirement. If your hourly rate surprises you, don’t worry—I’m here to help you fix it.

Undercharging for Services: If you haven’t raised prices in years, rising costs (like inflation) mean you’re earning less. Example: Gloves that once cost $6 now cost $22—you must pass these increases on to clients.

Too Much Discounting: Promotions are great occasionally, but constant discounts devalue your work.

Hidden Expenses: Fancy packaging, unused software, or premium products can drain profits.

Unpaid Time: You’re also your own receptionist, marketer, and cleaner. Those hours count!

Does any of this sound familiar? If so, let’s focus on solutions.

Here are 5 actionable steps to increase your income:

Raise Your Prices: If it’s been more than a year, start small with $5-$10 per service. Your expertise has value, and clients expect increases.

Streamline Services: Focus on high-profit treatments that take less time and product. Stop offering unprofitable services.

Track Expenses: Audit your expenses. Cancel unused subscriptions, buy in bulk, and optimize your budget. (Example: I use Zoom Premium only for my September laser events and cancel it for the rest of the year.)

Charge for Your Time: Enforce no-show fees, cancellation policies, and charge appropriately for consultations.

Set Income Goals: Break your monthly income target into weekly and daily benchmarks. Know how many services you need to hit your goals.

Here’s your homework:

Sit down this week and calculate your real hourly rate.

If you don’t like the number, use today’s tips as your starting point for change.

Key Takeaway: You didn’t start your business to struggle. You deserve to thrive and be paid well for the transformation you bring to your clients. You have the power to make that happen.

Today’s Quote: “You must gain control over your money, or the lack of it will forever control you.” —Dave Ramsey

Why This Matters: I recently saw a Facebook post where many beauty professionals admitted to earning less than minimum wage—even though their businesses looked successful. My goal is to give you the tools to take control of your income and move closer to financial freedom.

Enjoyed This Episode?

Share it with a fellow esthetician who needs to hear this.

Subscribe, leave a review, and stay tuned for upcoming courses in 2025 to help you grow your beauty business.

Thank you for joining me today on Outside the Treatment Room! Let’s keep working smarter, not harder. See you next time!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Title: Outside the Treatment Room
Host: Connie Holm

Introduction 

Welcome to Outside the Treatment Room! In this episode, we explore how estheticians can stand out in the competitive beauty industry. Whether you're starting fresh or have a loyal client base, discover practical strategies to ensure clients choose you every time.

Key Takeaways

1. Building Personal Connections 

• Why it matters: Clients don’t just book treatments—they book experiences. A personal connection builds trust and loyalty.
• Actionable tips:
  • Learn about your clients' unique needs, preferences, and goals.
  • Personalize their visits by remembering their preferences, favorite treatments, or milestones.
  • Take notes after appointments to create a consistent, tailored experience.

2. The Power of Expertise and Ongoing Education

• Why it matters: The beauty industry evolves rapidly; staying informed shows professionalism and builds trust.
• Actionable tips:
  • Invest in certifications, workshops, or industry events to sharpen your skills.
  • Educate clients about treatments, benefits, and aftercare to position yourself as an expert.
  • Share your knowledge on social media or newsletters to highlight your expertise.

3. Creating a Relaxing and Welcoming Environment

• Why it matters: First impressions matter, and your spa atmosphere sets the tone for client experiences.
• Actionable tips:
  • Ensure your space feels clean, inviting, and reflective of your brand.
  • Simplify your booking process and maintain clear communication.
  • Deliver exceptional customer service from start to finish.

4. Delivering Results and Consistency 

• Why it matters: Clients return when they see measurable improvements and reliable results.
• Actionable tips:
  • Tailor treatments to individual client goals for maximum impact.
  • Track progress and share it with clients to keep them motivated.
  • Use before-and-after photos (with permission) to showcase your work and reinforce your value.

5. Building Trust Through Testimonials and Word-of-Mouth 

• Why it matters: Happy clients become your best ambassadors.
• Actionable tips:
  • Encourage clients to leave reviews or share their experiences online.
  • Provide clients with photos or updates to inspire them to share your work.
  • Request testimonials after a successful treatment to attract new business.

Quote of the Week:
"If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends." — Jeff Bezos

Conclusion

Stand out by focusing on connections, expertise, ambiance, results, and trust-building. These strategies will not only attract clients but also foster long-term loyalty.

Thank you for listening to this episode of Outside the Treatment Room. Subscribe for more insights and tips to grow your esthetics business. Until next time, keep glowing and keep growing!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Welcome to Outside the Treatment Room, the podcast that explores the business side of the beauty industry! I’m your host, Connie Holm. Today, we’re tackling a topic every business owner faces: prioritizing your tasks. With a long to-do list, it’s easy to get overwhelmed, but knowing what’s most important can make all the difference.

Episode Highlights

Understanding the Importance of Goals
Every task has a purpose. By focusing on clear business goals—whether it's growing your client base, increasing revenue, or planning a sale—you can identify the tasks that truly drive your success. My current priority? Prepping for Black Friday, my spa’s biggest sale event of the year!

Tools and Techniques for Prioritization
There are several methods to help prioritize, including:

• The Eisenhower Matrix: Helps categorize tasks by urgency and importance.
• Visual Aids: Tools like Notion, sticky notes, or a simple notebook to track and cross off tasks.
• The “One Thing” Rule: Focus on completing one impactful task at a time to gain momentum.

Time Blocking and Task Batching
Setting aside specific time blocks for focused work (like creating content or administrative tasks) and grouping similar tasks together can maximize productivity. For instance, I dedicate time blocks to prepare all social media posts for the week and focus solely on my Black Friday marketing during specific hours.

Delegation and Outsourcing
Don’t be afraid to get help! Delegating tasks that don’t require your expertise, such as hiring a virtual assistant or getting help with storage organization, can free up mental space and reduce stress. Outsourcing can be a game-changer for both personal and business tasks.

Review and Adapt
Priorities shift as new challenges and opportunities arise. At the start or end of each week, take time to review your list, update it based on your current goals, and stay flexible. Adapting ensures you stay on track and keep your stress levels in check.

Quote of the Episode

"Most of us spend too much time on what is urgent and not enough time on what is important." — Stephen Covey

Thank you for tuning into Outside the Treatment Room! I hope today’s tips on prioritizing tasks will help you manage your time more effectively. Remember, success comes from focusing on what truly matters.

If you enjoyed this episode, please subscribe and share it with others who might benefit. Until next time, keep growing your business, and know that you've got this!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Title: Educating Clients on New Services: Making the Introduction Smooth and Engaging

Episode Description:
Welcome back to Outside the Treatment Room, the podcast exploring the business side of the beauty industry! I'm your host, Connie Holm, and today we’re diving into a vital topic for any beauty professional introducing new services—effective client education. Launching something new can be thrilling, yet it can also be challenging to communicate clearly and address potential misunderstandings. In this episode, we’ll discuss strategies to make client education seamless, informative, and even fun! Plus, I’ll share my experience with educating clients on our new permanent jewelry service at Spa Olivia and the hurdles I’ve faced along the way.

Episode Breakdown:

 Introduction

• Welcome and overview of the importance of client education for new services.
• Sharing my own experience with introducing permanent jewelry, including unexpected misconceptions and how even our insurance company needed clarification!

[2:00 - 4:00] Section 1: Understanding Your Service

• Knowing your service inside and out is key to confident presentations.
• Consider the main benefits, ideal client profiles, and how it fits within your existing offerings.

 Section 2: Creating Anticipation and Excitement

• Building pre-launch excitement through social media, teasers, and sneak peeks.
• My experience creating buzz at an esthetics show by sharing images and videos from a vendor to intrigue potential clients about permanent jewelry.

 Section 3: Providing Educational Content

• Making complex details easy for clients to understand through demos, testimonials, before-and-after photos, and engaging social media content.
• We used videos and slideshows at Spa Olivia to showcase different jewelry options and shared ideas for hosting permanent jewelry at events like bachelorette parties.

 Section 4: Tackling Common Objections

• Anticipating client concerns, from safety to value, and addressing them with empathy.
• Example: With lash lifts, I visually walk clients through each step, which eases their concerns and builds trust.

Section 5: Introductory Offers and Incentives

• The value of a limited-time offer to encourage new clients to try the service.
• Tips for setting clear terms on introductory deals to create excitement without pressure.

 Section 6: Follow-Up and Client Feedback

• Why follow-up matters to build lasting client relationships and refine your service for future clients.
• Consider encouraging reviews and feedback to keep improving and showcase happy clients’ experiences.

Outro and Closing Thoughts

• Wrapping up with a quote from Peter Drucker: “Quality in a service or product is not what you put into it, it is what the customer gets out of it.”
• Encouragement to keep educating and inspiring clients for more meaningful connections.
• Reminder to subscribe, share, and spread the word to other beauty professionals!

Connect with Connie:
If you found this episode helpful, please subscribe and share with your beauty industry peers. For more tips and insights, follow us on social media and stay tuned for more episodes of Outside the Treatment Room!

This episode provides actionable steps for beauty professionals on the best practices for educating clients about new services, from initial buzz to addressing objections and following up. Tune in and turn your next service launch into a success!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Host: Connie Holm

Episode Summary: In today’s episode, we’re diving into one of the most crucial skills for service-based professionals—closing the sale. Connie Holm shares strategies learned from recent experiences at major events like the National Women's Show and the Ottawa Wedding Show, where she and her team showcased Spa Olivia's offerings. Whether you're dealing with hesitant, interested, or straightforward clients, Connie's insights provide a roadmap to making closing the sale feel effortless and rewarding.

Episode Outline

Introduction

• Welcome: "Welcome to ‘Outside the Treatment Room,’ the podcast about the business side of the beauty industry. I’m your host, Connie Holm, and today we’re discussing closing the sale—a critical skill in our profession."
• Personal Story: Connie discusses her experiences at recent events, the types of customers she encountered, and the methods she used to draw them in and start meaningful conversations.

Client Types & Closing Strategies

Types of Event Attendees:

• Non-Looker: Uninterested and avoids eye contact.
• Curious but Cautious: Interested but wary of a sales pitch.
• Direct Communicators: Upfront about their interest or lack thereof.

Sales Strategy Outline:

• Strategies for interacting with each client type.
• Tips on keeping prospective clients engaged and interested without being pushy.

Closing the Sale Steps:

Step 1: Prepare Yourself & Your Team

• Know Your Products/Services: Confidence in your offerings instills trust in clients.
• Understand Client Needs: Practice active listening to align recommendations with their goals.
• Build Genuine Connections: Personalize interactions to build trust and rapport.

Step 2: Educate, Don’t Push

• Position Solutions, Not Sales: Present products/services as solutions to client needs.
• Incorporate Storytelling: Personal stories like Connie’s experience with laser hair removal offer relatable solutions.
• Recommend Naturally: Mention products/services as part of the treatment process.

Step 3: The Closing Conversation

• Set the Stage for Next Steps: Offer clear next steps or product recommendations during and after treatment.
• Use Positive Language: Confident, direct phrases resonate more with clients.
• Gauge Interest with Questions: Use open-ended questions to invite client feedback.

Step 4: Handle Objections Gracefully

• Normalize Objections: Objections are natural; handle them confidently.
• Feel, Felt, Found Technique: Empathize with client concerns and offer reassurance.
• Offer Alternatives: Provide budget-friendly options or suggest signing up for promotions.

Step 5: Seal the Deal & Follow Up

• Clarify Next Steps: Guide clients clearly toward booking or purchasing.
• Book Next Appointment: Like a dentist, encourage clients to book their next visit before leaving.

Episode Closing

• Quote of the Day: Lori Richardson says, “Selling is really about having conversations with people and helping improve their company or their life.”
• Final Thoughts: Closing a sale is about meeting client needs and building a trusting relationship. Confidence, empathy, and preparation are your biggest allies.
• Social Media & Contact: Follow @rosegoldlearning on social media or email info@rosegoldlearning.com.
• Subscribe and Share: Don’t miss an episode—subscribe on your favorite podcast platform and share with others who could benefit.

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Summary:
In today’s episode of Outside the Treatment Room, Connie Holm takes a personal approach to one of the biggest challenges estheticians face—balancing family responsibilities with a thriving beauty business. Whether you’re a parent, spouse, or caregiver, juggling these roles with a career in esthetics can be overwhelming. Connie offers actionable strategies on setting boundaries, managing time, and creating a support system, all while sharing her own experiences and insights.

Key Topics Covered:

• The unique challenges estheticians face in balancing work and family
• How to set clear, effective boundaries with clients and family members
• Time management techniques for prioritizing both business and personal life
• The importance of building a support system at work and at home
• Learning to embrace flexibility and giving yourself grace

Quote of the Episode:
“We need to do a better job of putting ourselves higher on our own ‘to-do’ list.” – Michelle Obama

Who This Episode is For:

• Estheticians balancing a service-based business with family life
• Beauty professionals looking for time management and boundary-setting tips
• Anyone in the beauty industry feeling stretched between career and caregiving

Takeaways:

1. Establish clear boundaries between work and family life to avoid burnout.
2. Organize your time using a planner or digital calendar to prioritize tasks.
3. Build a solid support system—both at work and at home.
4. Embrace flexibility when life doesn’t go according to plan, and give yourself grace.

Connect with Us:
Have tips or experiences to share about balancing family life and work? Reach out to Connie on social media @rosegoldlearning. Don’t forget to subscribe and leave a review!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Key Points Discussed:

1. Understanding When It’s Time to Refocus:

• Red flags like burnout, loss of passion, stagnant revenue, and declining client satisfaction signal that it’s time for a business reset.

2. Clarifying What You Do and Who You Do It For:

• Assess your most popular services and re-evaluate your ideal client. Focus on offerings that bring you joy and align with client needs.

3. Streamlining Operations for Efficiency:

• Automate scheduling, manage inventory smarter, delegate tasks, and streamline client communication to free up time for growth.

4. Re-Evaluating Your Marketing Strategy:

• Ensure your branding reflects your core services and is consistent. Consider referral programs and explore new marketing channels for better engagement.

5. Resetting Your Mindset and Vision:

• Reconnect with your mission, practice self-care, and set clear goals to reignite your passion and maintain adaptability in a constantly evolving industry.

Actionable Takeaways:

• Recognize the need to refocus when feeling overwhelmed or stagnant.
• Simplify service offerings and focus on what works best for you and your clients.
• Automate and delegate where possible to make your operations smoother.
• Refresh your marketing to align with your business vision and ideal audience.
• Take time for personal reflection and self-care to maintain balance and motivation.

Closing Thoughts:
Refocusing your business is a powerful step toward future growth and sustainability. Start small, and remember, you are not alone on this journey. Subscribe to Outside the Treatment Room for more actionable insights and support. Stay inspired, stay focused, and keep elevating your esthetics business!

Connect with Connie:
Follow RoseGold Learning on social media and share your thoughts on this episode or reach out for further support in refocusing your business!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Breaking Out of Your Shell: Growing Your Beauty Business as a Shy Entrepreneur

Host:

Connie Holm

Podcast:

Outside the Treatment Room

• "Welcome to today’s episode of Outside the Treatment Room, where we talk about the business side of the beauty industry. I’m your host, Connie Holm. If you're a shy entrepreneur and feel like your personality might be holding you back from growing your beauty business, this episode is for you!"
• "Today, we’re going to discuss how being shy doesn’t have to stop you from building a thriving business. I’ll be sharing strategies to help you push through your comfort zone, boost your confidence, and connect with clients in a way that feels genuine to you. I’m more of an extrovert, but I’ve worked with many introverted business owners, and I want to understand how shyness affects their journey."

Segment 1: Embracing Your Shyness as a Strength 

• "Let’s start by addressing the idea that being shy is a weakness. It’s not. Shy people often have strong listening skills, empathy, and the ability to build deep connections. These qualities can make you a fantastic beauty professional."
• "Clients value trust, and you don’t have to be the most outgoing person to build that. Sincerity, attentiveness, and understanding are enough to earn your clients’ trust."
• "Rather than trying to change your personality, lean into your natural qualities and offer a personalized, caring approach."

Segment 2: Overcoming Shyness in Business Situations 

• "Now, while it’s important to embrace who you are, there will be situations where stepping out of your comfort zone is necessary for growth. Here are some practical strategies to help you overcome shyness."

Practice Makes Progress

• "Start small by practicing conversations with friends or family. Pick a service and product you're confident talking about, and rehearse your pitch. As you gain experience, your confidence will grow."
• "Even though I’m more extroverted, I still get nervous at networking events. But stepping out of your comfort zone gets easier with time."

Preparation is Key

• "Preparation can ease your nerves. For consultations or appointments, have a script or key points ready. Knowing what you want to say can help you feel more in control."
• "Before attending networking events, I prepared a short intro about myself and my business. Though it wasn’t easy, it made things much more manageable."

Set Goals to Push Boundaries

• "Set small goals like introducing yourself at a networking event or asking for client reviews. These small victories build confidence."

Develop a Signature Service

• "Having a signature service can help you stand out. Whether it’s laser treatments or permanent jewelry, let your work speak for itself. Your expertise will naturally attract clients."

Segment 3: Marketing for the Shy Entrepreneur 

• "Marketing can be challenging for shy entrepreneurs, especially when it involves putting yourself out there. But there are ways to market your business that don’t require being the face of it."

Focus on Visual Marketing

• "Let your results shine! Post before-and-after photos, share testimonials, or create videos of your treatments. You don’t have to be in front of the camera—let your work speak for you."

Leverage Online Communities

• "Join online groups like Facebook communities for beauty professionals. You can engage and offer advice without the pressure of public appearances."

Email Marketing & Direct Communication

• "Email marketing allows you to connect with clients without public interactions. Send updates, offers, and personalized messages directly to their inbox."

Quote of the Day 

• "Today’s quote is from Amy Schumer: 'So if you’re an introvert like me, especially a female introvert, or a person who is expected to give away your energy to everyone else on the reg, I want to encourage you to find time to be alone. Don’t be afraid to excuse yourself. Recharge for as long as you need. Lean up against a tree and take a break from the other bears. I’ll be there too, but I promise not to bother you.'"

Closing Thoughts 

• "To wrap things up, your personality doesn’t define your success. Shyness isn’t a barrier to running a successful beauty business. With the right strategies, you can build a brand that clients love and trust."
• "Thank you for tuning into Outside the Treatment Room. If you enjoyed this episode, please subscribe and leave a review. Take your business one step at a time, and remember to embrace your strengths."

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Summary: Welcome back to Outside the Treatment Room, the podcast that dives deep into the business side of the beauty industry. In this episode, host Connie Holm shares powerful strategies to help you boost your beauty business using the concept of social proof. Learn how to attract more clients, enhance engagement, and ultimately increase your revenue with actionable steps you can implement right away.

Key Points Discussed:

Understanding Social Proof:

• Social proof is about influencing potential clients through the actions and opinions of others.
• It builds trust and credibility by showcasing happy clients, glowing reviews, and visible transformations.

Why Social Proof Matters:

• 90% of people trust online reviews as much as personal recommendations.
• It's essential to show potential clients that others have had positive experiences with your services.

Actionable Strategies for Leveraging Social Proof:

Client Testimonials:

• Start collecting testimonials from loyal clients using prompts such as:
  • “What’s your favorite thing about coming to us?”
  • “How have our services impacted your confidence?”
• Share these testimonials on your website, social media, and email newsletters.
• Highlight Google reviews weekly on social media using an easy-to-access QR code at checkout.

Before and After Photos:

• Use high-quality, well-lit photos to showcase visible results.
• Implement themed social media posts like “Transformation Tuesdays” or “Wow Wednesdays” to share these images regularly.

User-Generated Content:

• Encourage clients to share their experiences and tag your business on social media.
• Run a contest to engage clients and reach their followers by using a specific hashtag and offering a prize.

Local Partnerships:

• Partner with nearby businesses, such as boutiques or restaurants, for cross-promotions.
• Use these collaborations to tap into new client bases and create mutual benefits.

Putting It All Together:

• Implement these strategies to build trust and attract new clients to your business.
• Focus on gathering and sharing social proof consistently throughout the month.

Challenge of the Week:

• Choose one strategy to implement by the end of the week.
• Share your experience with Connie through Rosegold Learning on IG and FB for a chance to get a shoutout in a future episode.

Inspirational Quote:

• “A customer talking about their experience with you is worth ten times that which you write or say about yourself.” — David Greer

Call to Action:

• Subscribe and share this episode with other beauty business owners who want to grow their businesses.
• Reach out to Connie on IG and FB at Rosegold Learning to share your experiences and get featured on the show!

Closing Remarks: Connie wraps up by encouraging listeners to take small, actionable steps that can lead to big changes. Tune in next time for more tips and strategies to elevate your beauty business!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Podcast Title: Outside the Treatment Room
Episode: Experiencing the Spa World as the Client
Host: Connie Holm

Episode Overview
In today’s episode, we take a deep dive into the client’s perspective in the spa industry. Host Connie Holm flips the usual discussion on its head by walking through what it’s like to sit in the client’s chair. From the emotional connections formed during treatments to the often overlooked importance of personalized service, Connie reflects on her recent experiences in local spas and how these insights shape her approach to running a successful spa business.

Key Topics Discussed:

The Inspiration Behind Today’s Episode
Connie shares her recent experiences as a spa client, including a visit to a local nail bar, and discusses how those experiences made her feel. This sets the stage for a broader conversation about the importance of understanding the client’s perspective in the beauty industry.

Emotional Connection and Client Loyalty

• Why emotional connections matter more than just technical execution.
• The role of communication and interaction during a spa treatment.
• The impact of client connection on repeat business and referrals.

Expectations vs. Reality in the Spa Experience

• Connie contrasts her expectations for a quick, impersonal service at a nail bar with what she strives for in her own spa.
• How businesses like nail bars thrive on efficiency, but lack personal connection—and how this model can lead to high client turnover.

Putting Yourself in the Client’s Shoes

• A call for spa owners to step into the client role and evaluate the service process from arrival to departure.
• How small details in the client journey can be overlooked, but make a huge difference in satisfaction.

The Importance of Client Feedback

• Encouraging open feedback from clients to catch potential improvements.
• Why client opinions are key to evolving your spa services and ensuring customer loyalty.

Quote of the Week
"Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do."
— Walt Disney

Takeaways from This Episode:

• Treat every client interaction as an opportunity to create a lasting emotional connection.
• Don’t be afraid to experience your own spa as a client to gain a fresh perspective.
• Open your business to feedback to continuously improve the client experience.
• Remember that spas aren’t just about treatments—they’re about offering a memorable, uplifting experience that keeps clients coming back.

Closing Thoughts
Connie wraps up by encouraging spa owners to live the client experience firsthand to ensure that their business provides the best service possible. By stepping into the client’s shoes, you can better understand how your spa operates and find areas for improvement.

Subscribe & Follow
If you enjoyed this episode, subscribe to Outside the Treatment Room on your favorite podcast platform, and be sure to leave a review.

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Episode Title: Doubling Your Income This Month
Host: Connie Holm
Podcast: Outside the Treatment Room

Episode Summary:
In this episode of Outside the Treatment Room, host Connie Holm dives into the ambitious yet achievable goal of doubling your income in a single month. While it may sound daunting, Connie breaks down actionable strategies that can help beauty professionals increase their revenue quickly.

Key Takeaways:

Review Your Current Services

• Analyze your existing services: Are they priced correctly? Are you offering any potential add-ons that could increase the average ticket size?
• Consider service bundling: Package complementary services together at a slight discount to encourage clients to spend more.

Capitalize on Retail Sales

• Introduce impulse buys at checkout: Display products like makeup, creams, or jewelry to increase sales without extra effort.
• Stock and recommend popular retail items: Offer aftercare products used during treatments, such as sunscreens or lotions, to enhance client experience and boost revenue.
• Double your income by simply having retail available, and increase it further by engaging clients with product recommendations.

Leverage Your Existing Client Base

• Run special promotions or create a VIP event: Reward your most loyal clients with exclusive offers and discounts.
• Encourage referrals: Ask satisfied clients to refer friends and family, and offer incentives for successful referrals.
• Implement a loyalty program to retain and reward your best clients.

Introduce High-Ticket Offers

• Create premium service packages: Develop exclusive offerings like a “luxury retreat” that includes multiple services and high-end products.
• Aggressively promote these offers: Use email, social media, and direct calls to reach clients who may be interested.

Maximize Your Marketing Efforts

• Double down on social media: Use Instagram and Facebook to showcase your services, share client testimonials, and promote special offers.
• Utilize email marketing: Send personalized, value-packed emails with limited-time offers to your subscribers.
• Partner with local businesses: Cross-promote with complementary businesses to reach a new audience.

Focus on Client Experience and Retention

• Deliver an exceptional client experience: Ensure every interaction is designed to make clients feel valued.
• Follow up: Send thank you emails or messages after visits to build lasting relationships.
• Retaining clients is more cost-effective than acquiring new ones, so prioritize creating experiences that keep clients coming back.

Inspirational Quotes:

• Will Rogers: "The safest way to double your money is to fold it over and put it in your pocket."
• Robin Sharma: "To double your income, triple your investment in learning and personal development. When you transform your mindset, everything else gets transformed."

Final Thoughts:
Doubling your income in a month won’t happen overnight, but with a clear plan and consistent action, it’s possible. Implement these strategies, adapt them to your business, and watch the impact they have.

Call to Action:
If you found value in this episode, please share it with other entrepreneurs who could benefit from these tips. Don’t forget to subscribe to Outside the Treatment Room so you never miss an episode.

Outro:
Until next time, keep hustling and stay inspired!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this episode, we explore why this happens and offer actionable tips to help you get your marketing back on track and start seeing results. We discuss the importance of refreshing your strategy, revisiting your target audience, and focusing on the social media platforms that matter most. We also cover the crucial role of consistency in your marketing efforts and how to use data from social media, websites, and email campaigns to guide your decisions.

By the end of this episode, you'll have the tools you need to overcome your marketing rut and move your business forward. If you're feeling stuck, remember: you're not alone, and with the right approach, you can break through those barriers.

Don't forget to subscribe, leave a review, and share this episode with your fellow spa owners. For more tips and insights, follow us at Rosegold Learning on IG and FB, or reach out via email at info@rosegoldlearning.com. Thank you for tuning in!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Introduction:
This week's podcast emphasizes the critical role of communication in building and maintaining successful client relationships. Effective communication can significantly impact the success of a business.

Segment 1: Importance of Good Communication

• Communication builds trust and strengthens relationships with clients.
• Regular client feedback is crucial for adapting and improving services.

Segment 2: Benefits of Effective Communication

• Helps address problems quickly, preventing small issues from becoming significant.
• Builds trust, leading to client loyalty, repeat business, and referrals.

Segment 3: How to Improve Communication Skills

• Create opportunities to communicate through various channels.
• Practice appropriate tone and manage emotions during interactions.
• Seek and use feedback to enhance communication.

Segment 4: Impact on the Bottom Line

• Effective communication leads to better client understanding, increased retention, a positive reputation, upselling opportunities, and effective problem resolution.
• Good communication ultimately drives profitability by fostering trust and client satisfaction.

Closing:
The episode concludes with a reminder of the importance of active listening and a quote by Epictetus: "We have two ears and one mouth so that we can listen twice as much as we speak."

Reach out at www.facebook.com/rosegoldlearning

www.instagram.com/rosegoldlearning

info@rosegoldlearning.com

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

1. The Power of Preparation: Olympic athletes spend years preparing for their events, emphasizing the importance of planning and preparation in business.
2. The Importance of a Strong Team: Just as athletes rely on a team of coaches and experts, businesses need a strong, well-coordinated team to succeed.
3. Adaptability: Athletes must adapt to unexpected challenges, and businesses must do the same in a changing market.
4. Embracing Competition: Competition drives excellence in both sports and business, encouraging innovation and growth.
5. Resilience: Like athletes who overcome setbacks, businesses must be resilient in the face of challenges.

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Listen in for these 12 strategies:

1. Open Communication
2. Flexible pricing and payment options
3. Demonstrate your value
4. Improve your customer service
5. Enhance your value
6. Strengthen Relationships
7. Problem Resolution
8. Continuous Improvement
9. Adaptability
10. Financial management
11. Seek professional advise
12. Have a positive attitude

If you are interested in booking in for a free consultation with me please reach out at to info@rosegoldlearning.com

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this episode we talk about what it means to pivot and how to go through the steps from planning to execution

• What does it mean to pivot?
• Why would you need to pivot?
• Where does your business stand?
• Once you've identified an opportunity, it's time to plan and implement your pivot
• Measuring success and review

Let me know If there is anything I can do to help you with your pivot.  Reach out at info@rosegoldlearning.com and follow me on ig and fb @RosegoldLearning.  

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this episode, I address the misconceptions around pricing and profit, spurred by a heated discussion I witnessed on social media. We’ll break down why charging appropriately for your services is not only fair but necessary for your business’s longevity.

We’ll explore how to calculate your true costs, the importance of reinvesting in your business, and why it’s okay—and essential—to make a profit. I’ll also share a thoughtful quote from Benjamin Franklin: "Beware of small expenses; a small leak will sink a great ship," reminding us to keep a close eye on our expenditures.

Tune in to learn how profit sustains your business, enables growth, provides stability, measures success, and attracts clients. Let’s ensure your business remains profitable and successful. Wishing you a profitable week ahead, and I’ll see you next Monday!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

First impressions matter immensely in business. Studies show that customers form an opinion about your service within the first few seconds of interaction. 

Incredible customer service is what will get your clients coming back. Great customer service isn’t just about making a sale; it’s about building relationships. And those relationships are the key to a thriving, profitable business.

If you would like to chat please reach out at info@rosegoldlearning.com.  Remember to follow us at:

www.instagram.com/rosegoldlearning

www.facebook.com/rosegoldlearning

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Having grown up in a family business (corner store) I was exposed to customer service and sales at a very young age.  I always loved business and knew that I would be a business owner.  Now I love to help others with their businesses.  Please reach out at info@rosegoldlearning.com and follow us at 

www.facebook.com/rosegoldlearning

www.instagram.com/rosegoldleaning

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We talk about how I have added a new service, permanent jewelry to my spa menu and why.  Talk to your clients about possible new services and create a buzz.  

If you would like to chat with me please reach out at info@rosegoldlearning.com.  Follow us at Rosegold Learning on IG and FB.

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Some ways to help:

Networking and Mentorship

Join social media groups with likeminded people

Have a work- life Balance

Have open communication

Get professional help if necessary

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

To make MORE than 100k this year we have broken this down in three sections.

* Earn enough money on your services

* Save on supplies/ time

* Sell more per hour.  

We discuss how you can earn more per hour in each of these ways.  If you would like more info about how to increase your revenues please follow us on IG or FB at RosegoldLearning

You can also send us an email at info@rosegoldlearning and set up a free 30 min no obligation call.  

Hope you break through that glass ceiling this week and get on track to MORE than 6 figures!   See you next week!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We look at the marketing strategies of how large corporations bring in their dream clients and then tailor those strategies to our small businesses.  

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

But Can we really earn more money in just a week?

Yes, but you have to do some work! Let’s go through a few ways.

1. Sell any products or supplies that you are no longer using.  
2. Sell packages of 3 or 6 services (can include retail)
3. Create a digital course
4. Charge more for your services

The beauty of being your own boss is that you are in control of your destiny.  Your income has the possibltiy of doubling, tripling, or even at a 10x.Can you imagine if you made double or 10 x more than last year? Would that give you the freedom you want? It’s something to work towards and it starts with earning that little bit more this week. 

Follow us at Rosegold Learning on IG and FB.  Reach out to me on IG or FB to set up your free 30 minute call

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

• #1. Lack of Clear Vision and Planning

• #2. Time Management

• #3. Marketing and Sales

• #4. Isolation and lack of support

Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged stress.  Thankfully we are living in a time where mental health is not only talked about but discussed freely.  

Listen in to hear about how we can improve our mental and physical health.

If you would like to reach out please contact me at info@rosegoldlearning.com

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

1)  Invest

Invest in yourself, invest in your business and invest in your staff

2) Don’t sell yourself short  

Don't offer highly discounted sales to try  to entice clients to come in

Make sure your services are priced correctly

3) Show your passion. 

Be excited about what you do and it will show and be passed on to your clients.

If you would like to have a free 30 minute call to discuss how to improve your business please reach out at info@spaolivia.com. Follow us on IG and FB @Rosegoldlearning

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this episode we discuss why clients are not coming in and some methods to bring them in.

Why do we as business owners not know how to get clients in?

No body taught us! We have a lack of business awareness; 

We assume that if we open a business and offer popular services, clients will come.

Build an amazing reputation.

I would love to be part of your journey.Just reach out when you are ready.Follow us at Rosegold Learning on IG and Facebook and there are many things coming out soon.  We will have some business courses and (maybe even a collaboration with other amazing industry leaders) so please follow along with our journey. 

www.facebook.com/rosegoldlearning

www.instagram.com/rosegoldlearning

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Many of you have asked for tips to do the perfect Brazilian wax.  Once you master this it is one of the most sought after services with the most loyal clients.  In this episode we talk about 10 tips to master the brazilian wax.

10- Education

9- Make your client feel comfortable

8- Let your client know what to expect

7- Please don't comment on their bodies

6- No matter their size they can get a brazilian

5- When a client talks about a bad experience, listen

4- Keep learning

3-  Incorporate Retail

2- Keep Notes

1- Be thankful

If you would like some info about our training classes please email us at info@spaolivia.com, text Connie at 613-884-7160 or go to rosegoldlearning on ig or fb

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

What happens when you get a bad review?

What can we do to increase your reviews

• Have amazing customer service
• Ask for the review
• Make it easy for clients to leave a review
• ... and more

Follow us at 

www.facebook.com/rosegoldlearning

www.instagram.com/rosegoldlearning

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

1) most profitable service

2) you are the expert

3) it's your most popular service

Having this combination gives you that sweet spot of the perfect service.  We want you to earn the most money per hour because you are the best at the service and it's the most popular on your menu.  

If you would like some help with tweaking your ideal service send us at message at info@rosegoldlearning.com. We would be happy to chat!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We will talk about three  

different ways to stand out  

1) Branding

2) Social media

3) Building your niche

If you would like any help with your business please contact us at info@rosegoldlearning.com.  Follow our training page at:

www.facebook.com/rosegoldlearning

www.instagram.com/rosegoldlearning

Our spa page

www.facebook.com/spaolivia

www.instagram.com/spaolivia

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We have broken it down to four methods.

1. Agree with the client.  We are more expensive and we are worth it!
2. Don't get frustrated when clients as for a discount. It is not a personal attack on you.
3. Clients who want to purchase but don't have the money.  Method to break up payments.
4. Politely walk away.  Not all clients can purchase and that is ok.

If you are looking for help with your business please reach out at info@rosegoldlearning.com.  We always offer a free no obligation zoom call for 30 minutes.  

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this episode we discuss two ways to tailor your clients customer experience uniquely to them.

1) Understand your client- Take the time to truly listen and learn about their needs, preferences, and pain points.  

2) Seek regular feedback- Encourage clients to provide feedback on their experiences with your service. 

Our clients crave personal attention.  Giving them customized service will increase your sales and  keep your clients loyal  

If you would like some help with how to create the best customized customer experience for your clients please reach out to Connie at info@rosegoldlearning.com or text Connie at 613-884-7160

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

"Dear small business owner,

Just because it’s out of their price range does not mean it’s overpriced.  You have to make a profit or you don’t have a business!"

you are allowed to make a profit and to have a successful business you have to make a profit.  Lately there has been alot of talk about laser hair removal treatments and the reasons that the prices are being driven down.  How do you compete with a spa that has "cheap" prices?  Listen in :)

If you are looking for help with pricing your service I would be happy to offer a free, no obligation 30 min call.  Follow us at 

www.facebook.com/rosegoldlearning

www.instagram.com/rosegoldlearning

or text Connie at 613-884-7160 

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In part 1 we discussed how to get client quickly.- in less than 30 days.  Part 2 we discussed gaining clients over a 6 month period and todays’ episode will be about long term goals of a one year period.  

We are separating todays episode in three parts

1 Define your audience

2 Craft your brand story

3 Plan your year

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We discuss strategies for social media, gaining reviews and creating newsletters to bring in clients and keep them for the long term.  

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Today we will begin a new series called Actionable ways to bring in clients. It will be split into three parts

Part 1- FAST ways to get clients in.  This is today’s topic and we will go over strategies to bring clients in quickly in less than 30 days

Part 2 will be how to gain clients in a in 6-12 months timeframe.  This will be next Monday’s podcast. 

And finally part 3 – how to gain clients with a long term strategy 12 months and longer.  Part three will be broadcast in two weeks.

If you would like to review your business strategy on a free, no obligation 30 minute zoom call please email us at info@rosegoldlearning.com 

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

How do we justify charging more for seemingly the same service from somewhere else? Because you are not the same.  You have different education, different experience, different connections with your clients and different training.  

When you don't charge enough you cannot afford to pay for marketing

you can't afford to have a sale

you can't afford to get advanced training

you can't afford to purchase quality supplies

you can't afford to pay yourself

If you need help going over your menu pricing send me an email for a free, no obligation 30 min call.  Send an email to info@rosegoldlearning.com.  I am here to help you earn more money and grow your business! 

xo Connie

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

 Truly loyal clients will defend you if someone writes a bad review online or tries to be a keyboard warrior hiding behind a nasty anonymous post. 

Listen to this weeks podcast to see how you can increase your client loyalty and customer retention. 

Follow us at www.instagram.com/rosegoldlearning and www.facebook.com/rosegoldlearning for more podcast info, business coaching, courses and mentorship programs coming soon! If you would like to book in for a free 30 min business coaching session over zoom email me at info@rosegoldlearning.com

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Today’s client is sophisticated, inundated with ads coming from all directions and overwhelmed with options. There are influencers, product placement in movies and tv shows, and celebrities pushing their own beauty lines.  How do we compete with that?

In this episode we look at two ways to gain new clients:

1) We look at the client's pain points and break them down.  

2) We  ask the clients for their opinions and feedback

Seem simple? It can be but doing this properly can gain you followers and new clients.  Best thing is the clients you attract are your ideal clients! 

Please follow us on social media @rosegoldlearning  

We will be adding some courses, business coaching and mentoring programs.   If you have any questions please email us at info@rosegoldlearning.com

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We have all had bad experiences in the past.  How do you deal with clients in your spa or salon who were traumatized by past experiences elsewhere? Listen to some personal stories from myself as well as some of our clients and how to overcome these negative memories.

Our spa is known for being body positive because I never want clients to feel like I have felt in other places.  Being a plus sized provider I can relate to clients feeling insecure coming in for treatments.  

Seven ways to help clients have a better experience with you:

1. Empathize
2. Be gentle and walk them through the appointment
3. Ask your client what made their past experience terrible so you can learn from it
4. Listen and acknowledge
5. Check in during and after the appointment
6. Never berate another business
7. Deliver above and beyond

Invest in yourself with mentorship, business coaching and advanced training.  Be the best version of yourself and the best in your field. 

With our business Rosegold Learning we train and will soon be offering a mentorship program.  Follow us at @rosegoldlearning on IG and FB or send an email to info@rosegoldlearning.com for more info.  

Thank you so much for listening 

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We talk about investing in your education whether that is at a trade show such as the IECSC, taking extra training to hone in on your niche.  We discuss the difference between a business coach and a mentor.  See below how to reach us for these services.

knowing your numbers.  How much do you currently earn per service and how long do they take to complete?  You can increase the amount of money you make per hour by deleting a low valued service, increasing your pricing or reducing the time it takes to complete the service. 

Provide the very best customer experience with each appointment. Your clients come to see you.  What you charge for your service is secondary compared to the connection they have with you.  Nurture your clients and keep them referring others to you and coming back for their appts.  

If you would like more info about how to get to 100k (or more!) through business coaching or mentorship please contact us at info@rosegoldlearning.com.  

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this podcast we will talk about how to reduce our expenses and make sure we use our business spending dollars efficiently and effectively by streamlining your processes. 

It's time to double down on marketing during a recession.  While other businesses cut their marketing dollars focus on your marketing to get the clients other businesses are not reaching.

During a recession, more than ever, it’s important to do whatever you can to stay top-of-mind for customers. 

Keep your marketing consistent so followers know what to expect from you and look for your posts. 

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We go through 5 tips:

1. Have an amazing social media presence
2.  Support your late shoppers 
3. Have an online presence
4.  Promote gift cards
5. Bundle your services with your products

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

This week we talk about working solo and being an entrepreneur.  You do every job and get no paid breaks or vacation. We discuss some of the challenges of being a solopreneur and how we can overcome these challenges.

Challenges

Fatigue

No Breaks

Work/Life balance

How to say no

Motivation

Managing your time

Setting up rewards

Having a strong support system and people to cheer you on

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We discuss how we can create an amazing sales experience for our clients.  

If you are looking for information regarding mentorship and our upcoming sales courses please reach out to info@rosegoldlearning.com.  

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Give your clients value, rather than discounts. 

Let people know about you.

Update your webpage

Take care of your existing clients

Stay out of Crisis mode!

Put a loyalty system in place

Diversity income streams

Know that you are not alone!

If you would like to reach out please send me an email at info@rosegoldlearning.com or text Connie at 613-884-7160

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Are we unintentionally creating objections ourselves? How do we deal with customer objections?

Have you had these thoughts?

• My clients can't afford this
• They are going to say no so I won’t even ask.

Some of our client's objections are:

• I can't afford it! Of course this is number one!
• I don't think this will work for me

We work through these objections and work towards a sale that is beneficial for both you and your client.

Remember, it's not just about selling products; it's about understanding and meeting your customers' needs. 

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

New customers get better deals because companies need to offer discounts to encourage you to join. How do they make up for these costs? The existing, loyal clients pay more! How does this work? 

Why do some clients stay and some clients shop around?

Learn about how to improve your Customer acquisition Costs (CAC)

Want to set up a free 30 minute business coaching call? Send an email to Connie at info@rosegoldlearning.com or text Connie at 613-884-7160.   

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

1. Start a conversation
2. Share emotions
3. Sense of urgency
4. Share the love

As small business owners we only have limited time.  Most of us to all aspects of the business so your social media should be targeted as much as possible to your ideal client.  

If you need help finding your ideal client or have other business development questions let's set up a free zoom call.  Just email me at info@rosegoldlearning.com or text me at 613-884-7160 

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We have split the podcast in three sections:

1. Preparation
2. During the event
3. Post sale

1) In prepping for your sale:

• Get Started.  
• Plan your dates
• What will you  sell?   
• How to add value to your services
• Think like a customer

2) During the Event:

• online sales page
• Be prepared for questions.
• Make sure someone (usually you!) is available to deal with issues.  
• Have an email prepared for anyone who purchases so they know what to expect after purchase. 

3) Part three: After the event

• Prepping for next year
• Be public with your thank you's
• Measure your sales
• This week's quote is a line from a Taylor Swift song! :) :)

If you would like to set up a free 30 minutes business coaching virtual call or ask any questions simply text me (Connie Holm) at 613-884-7160

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Something I always ask my coaching clients is why would someone choose your business over another? 

Why are they really coming to you? It’s your personality, it’s your service, it’s your connection.It’s the way you greet them, it’s the way you ask about their family, it’s the way you make them feel comfortable, it’s the way you make them laugh, it’s the way you listen. It’s your special combination!

Listen to this week's podcast to learn about how to make your clients feel valued. 

If you would like more info about how to bring more clients in contact me for a FREE business coaching consultation by emailing Connie at info@rosegoldlearning.com or texting 613-884-7160.  I'd love to hear from you!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

#1 Beware of The loss leader

#2 Choose the services you offer carefully.

#3 The 80/20 rule

#4 lower your expenses

#5 retail 

#6 Value your time

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

In this week's podcast I'm feeling down with my business due to the recession. I want you know to that we all have these feelings of frustration and feeling drained.  My goal in this podcast is to help you improve your business and make you more profitable. The bonus I receive  is it is an outlet for me and I get inspired and motivated.  Know you are not alone and I am here for you.  If you want to reach out even just to vent send an email to info@rosegoldlearning.com.  

Bonus is there are two mentions of Harry Styles as he was my inspiration this week :) :)

Thank you for listening xo

Connie

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Define the problem that you want to solve for your clients

Provide specialized services

Make it easy for clients to book in and buy from you

Put yourself in your client's shoes

Hone in on your brand identity

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Achieving your goals and finishing the year strong can give you a sense of accomplishment and boost your confidence.  

We go over three ways to finish this year strong!

#1 Create a safety net to lower your anxiety and have less stress about money

#2 .  Finish three important tasks that have a positive impact on your business.  This might take you a bit to decide your three tasks but again please reach out and we can do a free 30 min session.  (see below for more info)

#3. Reconnect with your clients- help build your relationships so these clients rebook with you, pay your worth and refer other similar clients to you.

If you would like to set up a free 30 min call with be to talk about how to increase your profits and streamline your business reach out to info@rosegoldlearning.com or text me at 613-884-7160

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Listen to the podcast for three ways to work on your business during slow times.

#1 Send out a newsletter

#2 Do a giveaway on social media

#3 Get ahead on your admin work

The upcoming season (fall/winter) is usually the most profitable and busy in service based businesses. If we work on our businesses in our slow times we will be ready for the busy times.  

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

 Katie is the owner/ operator of MBK (MeByKatie.com), the MBK Acne Detective Professional Estheticians Course and industry leader in acne and the relationship with gut health and skincare.  Join us to discuss Katie's passion for skin care and how she helps her clients use a natural approach to skin and gut health.  Katie teaches other estheticians how to help their clients with her very popular courses.  Enjoy Katie's MBK Acne Detective Course on sale $350 USD reg $500 USD for a limited time.  This 12-week program addresses the root causes of acne and empowers you to eliminate your client's acne for good!

MBK Acne Detective Professional Estheticians Course™ (mebykatie.com) 

Work with Katie and Restore your Gut & Reset your Hormones for naturally healthy skin at www.mebykatie.com

Listen to the podcast to learn more about food and gut health. We also discuss the effects  of prescriptions such as Accutane and birth control and how it affects your skin.  You will feel Katie's passion and care for her students and clients.

Katie has her own podcast at MBK Skin and Nutrition Talk Podcast with esthetician Katie Marshall (mebykatie.com)

 Katie shared a great recipe to satisfy your cravings with a healthier version.  Try this Avocado Chocolate Pudding Recipe Chocolate-Avocado-Pudding (1).pdf

If you are on in some of the Facebook Esthetics groups undoubtable you've seen Katie,  an industry leader, as an admin and always participating in conversations helping answer questions.  

Some of her groups are:

https://www.facebook.com/groups/CanadianEstheticians/

Esthetician Think Tank | Facebook

This podcast is about 45 minutes long- enjoy and thank you to Katie for taking the time to chat! 

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

1. Client is nervous to come in
2. Client doesn't feel they are worth spending the money on

We discuss how you can make a connection even before meeting a client using social media then how to nurture and develop a relationship.  This keeps your client rebooking and even more importantly doing your marketing for you by referring you to others. 

Take the 10 minutes to listen to help grow your business!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

We sell Zensa lidocaine to our clients at Spa Olivia to use prior to laser hair removal, waxing or sugaring if the client wishes to reduce any discomfort from treatments.  The cream is applied at home and they come to the appt with the cream on covered with a layer of saran wrap to help the cream absorb.  This is for the client's benefit (easier, more comfortable and quicker service) as well as our benefit (upsell, easier, more comfortable and quicker service) 

We discuss the creation of Zensa and how we  were introduced to this product.  We met Nabil at the Montreal ESI spa show in 2016 and we have been a client ever since. Nabil and I discuss:

• What are the active ingredients in Zensa?
• Is it Heath Canada and FDA approved?
• How to apply?
• How long does it take to work?
• How long does it last?
• What about concerns about vasoconstriction issues with  numbing solutions?
• variety of other uses for Zensa such as relieving itching and sunburns
• How they provide support to their vendors

Alera also has a post treatment cream called Zensa Healing Cream which is an all natural product with an NPN (Natural Product Number) from Health Canada.  It can be used post eczema, psoriasis and rosacea and can be found in the first aid aisle at your local pharmacy along with other vendors.

Follow Zensa at @zensaskin and Nabil at his personal Instagram @nabilkhan18 

www.zensaskincare.com

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

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Stay inspired and keep growing!

Follow Luba and Bryght at https://bryghtenup.com/

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Between Both Cheeks Podcast

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Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
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• Email: info@rosegoldlearning.com

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Stay inspired and keep growing!

 By selling products that you use and trust your clients will also use and trust them.  We talk about the top three ways to increase your retail sales:

1)  Learn and train your staff and yourself about your retail items

2) Bundle your products

3) Make sure your clients always have the best customer experience.

We respond to the most common reasons we fail in selling retail.

We give you real examples of how to use clients pain points to sell the product they need and will use.  We talk about some of our favourite products in our own business ie Zensa numbing cream.  

We teach you how to come up with your  RTS or Ratio to Service metric and how to increase your profits.

Retail is the easiest way to earn more money.  It does not take extra employees or labour so it is all profit.

Hope you enjoy this week's podcast!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

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Stay inspired and keep growing!

1) Find your client- We give you some tips about bringing in the best client for you!

2) Find your niche- Structure your business to focus on your best skills and become the expert

3) Get reviews- When customers read positive reviews about your services, they feel confident booking with you.

 Enjoy a story of a major fail on my part doing a brazilian wax on an influential client- it did not go well!

If you are interested in learning more about our brazilian wax course send an email to info@rosegoldlearning.com

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!

Thank you for tuning into this episode of the Outside the Treatment Room podcast!

Connect with Us:

• Instagram: www.instagram.com/rosegoldlearning
• Facebook:  www.facebook.com/rosegoldlearning
• Email: info@rosegoldlearning.com

If you enjoyed this episode, please consider leaving a review and subscribing. Your support helps us reach more beauty business owners like you!

Stay inspired and keep growing!