https://simplecast.com The Upload: The Rise of the Creator Economy People all over the world are turning to YouTube to learn everything from how to make sourdough bread to how to change a tire. But how much do you really know about how YouTube works? How do creators make money? And what does it take to go from recording in your living room to turning your passion into a lucrative business? Join host Brittany Luse as we explore all of that and more in YouTube’s The Upload: The Rise of the Creator Economy. The Upload is a YouTube podcast produced in partnership with National Public Media. en Wed, 20 Oct 2021 09:00:00 +0000 Wed, 19 Mar 2025 11:00:15 +0000 https://the-upload.simplecast.com The Upload: The Rise of the Creator Economy https://image.simplecastcdn.com/images/52a34ff3-e1c1-434d-9b4e-f228842c2902/ef262ccc-6a87-4877-a7f7-904f5c46101c/3000x3000/applepodcasttile3000x3000.jpg?aid=rss_feed https://the-upload.simplecast.com episodic People all over the world are turning to YouTube to learn everything from how to make sourdough bread to how to change a tire. But how much do you really know about how YouTube works? How do creators make money? And what does it take to go from recording in your living room to turning your passion into a lucrative business? Join host Brittany Luse as we explore all of that and more in YouTube’s The Upload: The Rise of the Creator Economy. The Upload is a YouTube podcast produced in partnership with National Public Media. YouTube false https://feeds.simplecast.com/jUiV8cJp small business, entrepreneur, video, business, creator, creator economy, economy, upload, youtube YouTube youtube-podcast@google.com 9007fc5f-50b5-4aa9-8f9f-fc313500691c Making Moves When DDG was 17, he received a $200 check from YouTube for his vlogs. Realizing if he dedicated himself to vlogging, he could make a living from it, DDG quit his retail job. Now, DDG has millions of subscribers on his channel and is a rising recording artist. In the season finale, DDG chats with Brittany about vlogging and how YouTube helped him break into the music business. Then Brittany chats with YouTube’s Director of Black Music & Culture, Tuma Basa, who has dedicated his career to amplifying black voices. Tuma talks about how YouTube can help artists reach audiences and the expanding role the platform plays in the music industry.  Some participants have been compensated for their involvement in this series. 

KEY TOPICS & TIME STAMPS

  • [4:48] DDG quits his job to vlog 
  • [6:55] Growing up with music
  • [8:55] Uploading “Arguments” to YouTube and landing a record deal
  • [9:57] How YouTube helped his music career
  • [12:43] Why visuals matter in music
  • [13:24] Revisiting old vlogs
  • [14:33] Momentum as a creator
  • [15:30] Engaging with fans 
  • [16:33] Why consistency is key to a YouTube career
  • [19:54] Interview with Tuma Basa

RESOURCES

SOCIAL HANDLES

 

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Wed, 20 Oct 2021 09:00:00 +0000 youtube-podcast@google.com (Darryl Dwayne Granberry Jr., DDG, Brittany Luse, Tuma Basa) https://the-upload.simplecast.com/episodes/making-moves-1U_VnPzp When DDG was 17, he received a $200 check from YouTube for his vlogs. Realizing if he dedicated himself to vlogging, he could make a living from it, DDG quit his retail job. Now, DDG has millions of subscribers on his channel and is a rising recording artist. In the season finale, DDG chats with Brittany about vlogging and how YouTube helped him break into the music business. Then Brittany chats with YouTube’s Director of Black Music & Culture, Tuma Basa, who has dedicated his career to amplifying black voices. Tuma talks about how YouTube can help artists reach audiences and the expanding role the platform plays in the music industry.  Some participants have been compensated for their involvement in this series. 

KEY TOPICS & TIME STAMPS

  • [4:48] DDG quits his job to vlog 
  • [6:55] Growing up with music
  • [8:55] Uploading “Arguments” to YouTube and landing a record deal
  • [9:57] How YouTube helped his music career
  • [12:43] Why visuals matter in music
  • [13:24] Revisiting old vlogs
  • [14:33] Momentum as a creator
  • [15:30] Engaging with fans 
  • [16:33] Why consistency is key to a YouTube career
  • [19:54] Interview with Tuma Basa

RESOURCES

SOCIAL HANDLES

 

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Making Moves Darryl Dwayne Granberry Jr., DDG, Brittany Luse, Tuma Basa 00:30:22 Recording artist DDG joins Brittany to talk about how his success as a vlogger on YouTube helped him break into the music business. Then Brittany chats with Tuma Basa, YouTube’s Director of Black Music & Culture, about how the platform can help artists reach audiences. Recording artist DDG joins Brittany to talk about how his success as a vlogger on YouTube helped him break into the music business. Then Brittany chats with Tuma Basa, YouTube’s Director of Black Music & Culture, about how the platform can help artists reach audiences. rap, vlogger, youtube, rapper, recording artist, musician, music industry, ddg, arguments, darryl dwayne granberry jr., creator, vlogs, vlog, creator economy false full 5 680f1666-feb6-4976-b888-f65b9d3e85bf Finding Flexibility Over a decade ago, Emmy was living in Japan, feeling alone, and looking for a way to connect with others, so she turned to YouTube. In this week’s episode, Emmy talks to Brittany about her love of food and experimenting, and how YouTube has given her the flexibility to create her ideal life. Then, to learn more about how YouTube helps support creators, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIME STAMPS

  • 3:26 About the Channel
  • 4:27 What makes Emmymade unique
  • 5:55 Starting the channel in Japan
  • 6:59 Emmy’s love of food
  • 9:06 Realizing YouTube could be her career
  • 10:46 Forming an LLC
  • 11:15 Flexibility
  • 15:21 Advice to parents looking to start their own channel
  • 17:30 Staying Inspired
  • 18:19 Feeling Pressure
  • 19:55 Staying motivated
  • 22:19 Brittany’s interview with Jamie Reichstein

RESOURCES

SOCIAL HANDLES

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Wed, 13 Oct 2021 09:00:00 +0000 youtube-podcast@google.com (brittany luse, jamie reichstein, emmy cho) https://the-upload.simplecast.com/episodes/finding-flexibility-ct6Ex5w9 Over a decade ago, Emmy was living in Japan, feeling alone, and looking for a way to connect with others, so she turned to YouTube. In this week’s episode, Emmy talks to Brittany about her love of food and experimenting, and how YouTube has given her the flexibility to create her ideal life. Then, to learn more about how YouTube helps support creators, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIME STAMPS

  • 3:26 About the Channel
  • 4:27 What makes Emmymade unique
  • 5:55 Starting the channel in Japan
  • 6:59 Emmy’s love of food
  • 9:06 Realizing YouTube could be her career
  • 10:46 Forming an LLC
  • 11:15 Flexibility
  • 15:21 Advice to parents looking to start their own channel
  • 17:30 Staying Inspired
  • 18:19 Feeling Pressure
  • 19:55 Staying motivated
  • 22:19 Brittany’s interview with Jamie Reichstein

RESOURCES

SOCIAL HANDLES

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Finding Flexibility brittany luse, jamie reichstein, emmy cho 00:29:28 Emmy, known as Emmymade, chats with Brittany about food, work-life balance, and staying inspired. Then, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships, about how the platform supports creators. Emmy, known as Emmymade, chats with Brittany about food, work-life balance, and staying inspired. Then, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships, about how the platform supports creators. emmymadeinjapan, emmy made, flexible schedule, youtube, flexibility, brittany luse, entrepreneur, mom, your own boss, emmymade, youtube podcast false full 4 6138d90a-d39c-4d0a-8fdc-68a1d36b9e8c From Passion to Profit During his last year of college, Caleb Marshall decided that he wanted to pursue a nontraditional career path… so he started a YouTube channel. 

In this week’s episode, Brittany talks to Caleb, aka The Fitness Marshall, about his passion for fitness dancing, how he built a brand and business despite obstacles, and the many ways he makes a profit other than monetizing his videos. Later, Brittany talks to Jamie Byrne, Senior Director of Creative Partnerships at YouTube, about the platform's monetization features and how they’ve evolved over time. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIMESTAMPS

  • [3:53] About the Channel
  • [4:22] How Caleb got started with dance fitness
  • [6:14] The planning that went into The Fitness Marshall channel
  • [8:18] How Caleb’s knowledge of video production helped him
  • [9:24] Reaching 100,000 subscribers
  • [11:19] Decision to use popular music in his videos
  • [14:05] Staying afloat financially
  • [16:07] How Caleb’s currently monetizing his content
  • [17:36] Caleb’s activewear line
  • [19:03] Advice for others looking to create a YouTube channel
  • [21:15] Transition to interview with Jamie Byrne
  • [23:21] Different ways creators make money
  • [25:54] Misconceptions about creators

RESOURCES

SOCIAL HANDLES

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Wed, 6 Oct 2021 09:00:00 +0000 youtube-podcast@google.com (Caleb Marshall, Jamie Byrne, Brittany Luse, The Fitness Marshall) https://the-upload.simplecast.com/episodes/from-passion-to-profit-1dtn0F5I During his last year of college, Caleb Marshall decided that he wanted to pursue a nontraditional career path… so he started a YouTube channel. 

In this week’s episode, Brittany talks to Caleb, aka The Fitness Marshall, about his passion for fitness dancing, how he built a brand and business despite obstacles, and the many ways he makes a profit other than monetizing his videos. Later, Brittany talks to Jamie Byrne, Senior Director of Creative Partnerships at YouTube, about the platform's monetization features and how they’ve evolved over time. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIMESTAMPS

  • [3:53] About the Channel
  • [4:22] How Caleb got started with dance fitness
  • [6:14] The planning that went into The Fitness Marshall channel
  • [8:18] How Caleb’s knowledge of video production helped him
  • [9:24] Reaching 100,000 subscribers
  • [11:19] Decision to use popular music in his videos
  • [14:05] Staying afloat financially
  • [16:07] How Caleb’s currently monetizing his content
  • [17:36] Caleb’s activewear line
  • [19:03] Advice for others looking to create a YouTube channel
  • [21:15] Transition to interview with Jamie Byrne
  • [23:21] Different ways creators make money
  • [25:54] Misconceptions about creators

RESOURCES

SOCIAL HANDLES

CREDITS

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> From Passion to Profit Caleb Marshall, Jamie Byrne, Brittany Luse, The Fitness Marshall 00:30:08 Caleb Marshall, better known as The Fitness Marshall on YouTube, discusses passion, perseverance and profit with host, Brittany Luse. Later, Brittany speaks with YouTube’s Jamie Byrne about the platform's monetization features. Caleb Marshall, better known as The Fitness Marshall on YouTube, discusses passion, perseverance and profit with host, Brittany Luse. Later, Brittany speaks with YouTube’s Jamie Byrne about the platform's monetization features. dance fitness, money, the fitness marshall, youtube, fitness dancing, brittany luse, the creator economy, instruction, fitness, caleb marshall, creator, dance false full 3 6fb5c127-e8ad-48c1-b9d8-6c6fff46f15d Pivoting During the Pandemic Randy Lau had always wanted to preserve his heritage and honor his parents and their legacy, so during the pandemic, he decided to start a YouTube channel, with his parents as its stars. In this episode, our host, Brittany Luse,  talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how their channel came to be, how YouTube has allowed them to connect with a larger community, and how they built a successful business from their YouTube channel in only a few short months. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIME STAMPS

  • [4:20] About the channel
  • [5:20] Documenting family history and recipes
  • [6:49] Deciding to share recipes
  • [9:25] What led Randy to start a YouTube Channel
  • [11:32] How Chung felt about being on YouTube
  • [17:45] The role food played in Chung and Randy’s lives growing up
  • [22:58] How YouTube changed the Lau family’s lives financially

RESOURCES

SOCIAL MEDIA HANDLES

CREDITS 

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Voice over by Lawrence Lew. Hosted by Brittany Luse.

]]> Wed, 29 Sep 2021 09:00:00 +0000 youtube-podcast@google.com (Jenny Lau, Randy Lau, Chung Sun Lau, Brittany Luse) https://the-upload.simplecast.com/episodes/pivoting-during-the-pandemic-y8RrGpVD Randy Lau had always wanted to preserve his heritage and honor his parents and their legacy, so during the pandemic, he decided to start a YouTube channel, with his parents as its stars. In this episode, our host, Brittany Luse,  talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how their channel came to be, how YouTube has allowed them to connect with a larger community, and how they built a successful business from their YouTube channel in only a few short months. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIME STAMPS

  • [4:20] About the channel
  • [5:20] Documenting family history and recipes
  • [6:49] Deciding to share recipes
  • [9:25] What led Randy to start a YouTube Channel
  • [11:32] How Chung felt about being on YouTube
  • [17:45] The role food played in Chung and Randy’s lives growing up
  • [22:58] How YouTube changed the Lau family’s lives financially

RESOURCES

SOCIAL MEDIA HANDLES

CREDITS 

The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Voice over by Lawrence Lew. Hosted by Brittany Luse.

]]> Pivoting During the Pandemic Jenny Lau, Randy Lau, Chung Sun Lau, Brittany Luse 00:31:09 After Randy and his wife lost the majority of their income due to the pandemic, Randy decided to do what he always dreamed of: document his father’s Cantonese recipes. In this episode, Brittany talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how they created a successful YouTube channel in only a few short months. After Randy and his wife lost the majority of their income due to the pandemic, Randy decided to do what he always dreamed of: document his father’s Cantonese recipes. In this episode, Brittany talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how they created a successful YouTube channel in only a few short months. history, cooking, family cooking, youtube, made with lau, family history, cantonese, family, creator economy false full 2 33eb985a-daf1-4000-a914-de714e85bb64 Yes, It's a Real Career When Lilly Singh started her YouTube channel in 2010, she dreamed of becoming a successful entertainer. Now, she’s an internationally known comedian, actress, and best selling author. In this week’s episode, Brittany talks with Lilly about how she turned her dream into a reality. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIMESTAMPS

  • [5:05] Representation for women of color in media
  • [7:24] Why creators have to be business-minded
  • [8:29] How transparency can help close wage gaps in the digital space
  • [12:44] Being a YouTube creator isn’t a real job — “it’s actually 10 real jobs”
  • [14:16] How Lilly adapted her strategy and built her team
  • [16:25] How Lilly broke into Hollywood
  • [18:23] Lilly’s advice for aspiring entertainers
  • [23:13] Kevin’s definition of the creator economy
  • [23:44] How YouTube creators earn money
  • [26:18] Authenticity is key

RESOURCES

SOCIAL MEDIA HANDLES

CREDITS

The Upload is a podcast by YouTube Podcast produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts with assistance from Chris Hoff; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Wed, 22 Sep 2021 09:00:00 +0000 youtube-podcast@google.com (Kevin Allocca, Lilly Singh, Brittany Luse) https://the-upload.simplecast.com/episodes/yes-its-a-real-career-FWHgho2S When Lilly Singh started her YouTube channel in 2010, she dreamed of becoming a successful entertainer. Now, she’s an internationally known comedian, actress, and best selling author. In this week’s episode, Brittany talks with Lilly about how she turned her dream into a reality. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy. Some participants have been compensated for their involvement in this series.

KEY TOPICS & TIMESTAMPS

  • [5:05] Representation for women of color in media
  • [7:24] Why creators have to be business-minded
  • [8:29] How transparency can help close wage gaps in the digital space
  • [12:44] Being a YouTube creator isn’t a real job — “it’s actually 10 real jobs”
  • [14:16] How Lilly adapted her strategy and built her team
  • [16:25] How Lilly broke into Hollywood
  • [18:23] Lilly’s advice for aspiring entertainers
  • [23:13] Kevin’s definition of the creator economy
  • [23:44] How YouTube creators earn money
  • [26:18] Authenticity is key

RESOURCES

SOCIAL MEDIA HANDLES

CREDITS

The Upload is a podcast by YouTube Podcast produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts with assistance from Chris Hoff; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Yes, It's a Real Career Kevin Allocca, Lilly Singh, Brittany Luse 00:30:55 Brittany talks with YouTube star, comedian, actress and best selling author Lilly Singh about her rise to fame. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy. Brittany talks with YouTube star, comedian, actress and best selling author Lilly Singh about her rise to fame. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy. trends, lilly singh, success, youtube, business, representation, creator economy false full 1 3a26b33d-d47c-4b0b-bdab-9f085dd72ff6 Introducing The Upload How much do you really know about how YouTube works? Like, how do creators go from uploading a video to running a lucrative business? And what does it take to go from recording in your living room to turning your passion into a full-time career? We’re diving into all of that and more in the new podcast The Upload: The Rise of the Creator Economy.

And don’t forget to share and subscribe!

The Upload is a podcast by YouTube, produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Wed, 15 Sep 2021 07:00:00 +0000 youtube-podcast@google.com (Caleb Marshall, Emmy Cho, Brittany Luse, DDG, Lilly Singh, Made with Lau) https://the-upload.simplecast.com/episodes/welcome-to-the-upload-rise-of-the-creator-economy-yk4frwBa How much do you really know about how YouTube works? Like, how do creators go from uploading a video to running a lucrative business? And what does it take to go from recording in your living room to turning your passion into a full-time career? We’re diving into all of that and more in the new podcast The Upload: The Rise of the Creator Economy.

And don’t forget to share and subscribe!

The Upload is a podcast by YouTube, produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

]]> Introducing The Upload Caleb Marshall, Emmy Cho, Brittany Luse, DDG, Lilly Singh, Made with Lau 00:02:40 We’re pulling back the curtain to find out how the creators behind rising and established YouTube channels turned their passions into full-time careers, transformed the internet, and changed the way we do business. The Upload: The Rise of the Creator Economy is a podcast by YouTube, produced in partnership with National Public Media. We’re pulling back the curtain to find out how the creators behind rising and established YouTube channels turned their passions into full-time careers, transformed the internet, and changed the way we do business. The Upload: The Rise of the Creator Economy is a podcast by YouTube, produced in partnership with National Public Media. success, youtube, entrepreneur, economy, business, passion, creator, career false trailer