visit adamsletter.beehiiv.com for the full issue! 

To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo 

We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything along the way. Enjoy!

We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and how he continues to build great organizations today. Enjoy! 

• Trey’s ability to connect with people (0:55)
• What attracted Trey to supply chain? (3:59)
• The BETA journey (7:37)
• Finding what you do really well, and focusing on it (13:08)
• Getting honest input from your friend network for what you want to do (16:41)
• Where is content creation for businesses going in the near future? (25:19)
• Connecting with Trey (32:42)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Adam’s innovation in health insurance (1:56)
• The move from insurance to advertising (8:00)
• Getting into SEO and content marketing (10:04)
• Founding the Robinson Agency (12:45)
• Betting on yourself (18:04)
• The impact of AI and ChatGPT on SEO and other factors (20:51)
• Putting the customer at the center of your content strategy (23:07)
• Becoming an expert in your niche with relevance and specificity (25:52)
• Growing in a struggling market (28:27)
• Clarity of vision and offering generates leads (34:14)
• Staying connected with Adam and the Robinson Agency (37:32)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

• Jason’s background from being fired to his current successes (0:23)
• Starting over as a broker (4:22)
• The “luck” of sales (7:49)
• Data-driven decision making (8:39)
• The impact of COVID-19 (14:42)
• MODE’s shift in trajectory (15:57)
• Improving operations (18:35)
• Complexity of agent network (19:56)
• The importance of failure and adaptability (25:47)
• Pivoting against the challenges (29:09)
• Creating value for yourself (32:28)
• Approaching customers with a full solution mindset (37:48)
• Final thoughts and takeaways (42:12)

Keep up with GUEST:

• Jason Roberts (LinkedIn)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Value of attending conferences (0:25)
• Ed’s background in supply chain (3:49)
• Finding more freight (6:47)
• Evolution of newtrul (8:38)
• Selling technology vs freight (10:27)
• Challenges of monetization (11:23)
• Quantifying value proposition (13:19)
• Overcoming challenges of fundraising (19:57)
• Choosing the right investors (21:51)
• Lower margin strategy (26:53)
• Final thoughts and takeaways (28:47)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Whitney’s background and experience (0:55)
• KCH’s growth in marketing (4:07)
• Creating a uniform message (7:27)
• Building a content machine in supply chain (10:19)
• Recruiting the right fit (11:03)
• Managing growth in a changing economy (14:09)
• Company culture and rewards (16:02)
• What’s coming next for KCH? (17:10)
• Keeping up with Whitney (19:03)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• What does AVRL do in the space? (0:15)
• AVRL’s unique approach to delivering white glove service to companies (1:17)
• What does growth look like in AVRL’s hand-selection of clients? (5:44)
• The niche approach to gaining quality of customers, not quantity (6:46)
• Laser focus on delivering results, not promises (8:45)
• Combating a recession with growth (11:55)
• Being a voice for the industry on LinkedIn (15:12)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Josh’s backstory getting into the content game (1:54)
• Influences that inspired the brand (3:13)
• Getting organizational buy-in (5:28)
• Showcasing the brand through individual personalities (9:55)
• B2B Content and Recruiting Content (16:29)
• Guarding against complacency (19:31)
• Wins from the FreightVana approach to Content (22:14)
• Final thoughts and takeaways (26:53)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Takeaways from Manifest (1:36)
• Embracing the challenges of growth (4:34)
• How a possible looming recession is impacting start-ups (8:01)
• What does growth look like for businesses in 2023? (12:05)
• Using AI to automate workflow and cut out the fluff of communication (17:33)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Craig’s background and career journey (7:07)
• Fly-In Luxury Resort (12:47)
• Building vs. buying content (25:32)

Keep up with Craig:

• Twitter: https://twitter.com/FreightAlley

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

* (9:20) How Santosh is disrupting Supply Chain VC through content

* (15:36) Training founders how to articulate a story effectively

* (18:32) Building the industry’s biggest and best show

* (27:02) The power of content compounding

* (39:55) Have You Heard

---------

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

---------

Links & Resources: 

• Santosh’s Podcast
• Follow Santosh on Twitter
• Audible
• Sam Thompson’s Launch in 24 Hours

• The current state of the supply chain (3:50)
• How Supply Chain Now came to be (8:37)
• Scaling your podcast beyond yourself (14:05)
• Giving it forward one asset at a time (20:41)
• Where Supply Chain Now is heading (27:53)

Keep up with Scott:

• Supply Chain Now: https://supplychainnow.com/
• LinkedIn: https://www.linkedin.com/in/scottwindonluton
• Twitter: https://mobile.twitter.com/ScottWLuton

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

• What CVO means and does (3:34)
• The importance of experience (6:11)
• Having a 30-year perspective (9:01)
• Building digital service (10:44)
• Digital-first impressions (13:06)
• Growth contributors (16:37)
• Team building habits (20:21)
• External influences on internal creativity (24:19)
• Being tech-wise in the media industry (28:15)

Links & Resources:

• The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game
• Whiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdf
• Grayscale: https://grayscale.whiteboard.is/
• Center for Humane Technology: https://www.humanetech.com/
• WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039
• The Social Dilemma: https://www.humanetech.com/the-social-dilemma
• Youth Toolkit: https://www.humanetech.com/youth
• Praxis Labs: https://praxislabs.co/
• The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596X
• A Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763X
• The Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

• The virality recipe (7:33)
• Step 1: Get their attention (12:26)
• Step 2: Get them to the end (15:27)
• Step 3: Get them to watch again (21:21)
• Step 4: Get a reaction (23:46)
• Step 5: Get a fan (25:32)
• The five points of execution (27:35)

Watch the short here: https://youtube.com/shorts/4NwG371avM8

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

• How Shamus got immersed into the business world (4:52)
• What drew Shamus to podcasting (13:27)
• How to get top-level guests on your show (16:08)
• The next steps in life for Shamus (20:23)
• The key to viral content (23:54)

Links & Resources:

• Our Future by Michael Sikand
• Robinhood Snacks Podcast
• TBOY Podcast

Keep up with Shamus:

• Podcast: https://www.mbitpodcast.com/
• Twitter: https://twitter.com/mbitpodcast
• LinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a0211

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

• FRQNCY Media’s unique marketing twist (5:16)
• Michelle’s unique relationship with audio (6:33)
• Defining “audio experiences” (12:11)
• Defining “post-capitalist” (20:09)
• Objectives that change how we approach content (28:46)
• The overarching audio strategy (32:59)
• What Michelle’s proudest of (43:01)

Keep up with Michelle:

• FRQNCY Media: https://frqncy.media/
• Twitter: https://twitter.com/MichelleKhouri
• LinkedIn: https://www.linkedin.com/in/michellekhouri

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Audio innovation (1:36)
• The branding process (10:21)
• Show promotion (16:57)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

• Jon’s background and career journey (1:52)
• Crafting a unique voice (7:56)
• Building an audience (14:33)
• Nonconventional book writing (19:15)
• Keeping your podcast going (25:39)
• Practical golf knowledge (30:18)

Keep up with Jon:

• Twitter: https://twitter.com/practicalgolf
• Practical Golf: https://practical-golf.com/
• The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/
• The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Upcoming season with the Jags (1:51)
• Blythe’s career journey (5:29)
• Launching a show as a single creator (11:58)
• The importance of remaining curious (18:22)
• The power in ruthlessly cutting content down (21:31)
• Aggravations of being a marketing agency (30:12)

Keep up with Blythe: https://everythingislogistics.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

• Jonny’s background (2:39)
• How to improve your show (9:42)
• Technical podcast production tips (14:36)
• Pulling social assets from your podcast (17:12)

Links & Resources:

• Descript: https://www.descript.com/
• Audacity: https://www.audacityteam.org/
• HEARD Prime: https://www.trustheard.com/heard-prime/
• The Data Stack Show: https://datastackshow.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

• Running a marathon on every continent (4:12)
• How to get your guests to open up (9:42)
• The secret to longevity (17:09)
• How to get your guests excited (20:18)
• How to stay focussed (23:45)
• Completing a book’s creative process (29:12)
• What there’s to be excited about (31:17)

Links & Resources:

• Stop Asking Questions by Andrew Warner
• Mixergy by Andrew Warner
• How to Win Friends & Influence People by Dale Carnegie
• Focusmate

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Constraints aren’t always bad (0:51)
• Types of creative handcuffs (3:47)
• How to implement creative restraints (18:08)
• Tweet of the week (29:02)

Links & Resources:

• Invest Like the Best with Patrick O'Shaughnessy
• Scramble.land by Carlton Riffel
• A Gentleman in Moscow by Amor Towles

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: 

www.contentisforclosers.com

• Matt’s career journey (2:53)
• Getting started in podcasting (9:23)
• Daily vlogging while employed full-time (13:32)
• Matt’s content flywheel (24:43)
• Providing for other creators (30:34)
• What’s on the content horizon (35:47)

Keep up with Matt:

• YouTube: https://www.youtube.com/c/mattragland
• Twitter: https://twitter.com/mattragland
• Automatic Evergreen Service: http://yourweekly.email/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com.

• YouTube podcast page (3:44)
• Derek’s paid media strategy (8:20)
• Best practices for these ads (15:12)
• Real numbers from real results (17:57)
• Tweet of the week (20:37)

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Barrett’s business success story (6:12)
• Why you shouldn’t jump without a safety net (10:52)
• How to make it through the startup process (17:23)
• About Brightline Media (21:38)
• What it’s really like to have a large audience (25:35)
• How to grow your Twitter audience (29:48)
• Advice for aspiring influencers (33:38)
• Trends on the horizon (37:19)

Links & Resources:

• JK MOLINA: https://twitter.com/OneJKMolina
• Likes Ain't Cash: https://www.likesaintcash.com

Keep up with Barrett:

• Brightline: https://www.brightlinesocial.com/
• Twitter: https://twitter.com/barrettjoneill
• LinkedIn: https://www.linkedin.com/in/barrettoneill

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Spotify recorded reactions (3:59)
• Setting up a case study (8:02)
• What not to do (9:55)
• What you SHOULD do (12:36)
• How to actually make the money (23:41)
• Tweet of the week (29:13)

Links & Resources:

• Spotify reactions article

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

• Why “Pine Baron” (6:25)
• Poker as career experience (11:16)
• About Wealth Pin (16:19)
• The lies online mediums spread (23:35)
• What today’s market looks like (27:31)
• More about Wealth Pin (29:27)

Keep up with Pine:

• Twitter: https://twitter.com/SpiritofPines
• Wealth Pin: https://wealthpin.com/

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

• Luke’s background (3:38)
• Getting in the habit of capturing (5:44)
• Practical tips on improving photos (15:28)
• Finding inspiration (24:27)
• What’s trending (30:14)

Keep up with Luke:

• YouTube: https://www.youtube.com/channel/UCpCFvxtj1u3Sfo-FuO6ApvQ
• Instagram: https://www.instagram.com/lukewtcleland/?hl=en
• Website: https://www.lukecleland.ca/
• Cleland Photographs: https://www.clelandphotographs.com/

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

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• Bryan’s background and career journey (6:07)
• The rise in service-based businesses (15:36)
• How to grow your company (19:24)
• Trends on the horizon (28:14)

Links & Resources:

• GreenPal Website
• GreenPal App

Keep up with Bryan:

• Instagram: https://www.instagram.com/bryanmclayton
• Twitter: https://twitter.com/bryanMclayton
• Link Tree: https://linktr.ee/Bryanmclayton

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• Our technical setup (4:47)
• Direct assets (8:17)
• Indirect assets (19:12)
• Tweet of the week (26:54)

The tools we use:

• ClickUp: https://clickup.com/
• Google Drive: https://www.google.com/drive/
• Riverside: https://riverside.fm/
• Make: https://www.make.com/en
• Otter: https://otter.ai/home
• Descript: https://www.descript.com/
• Canva: https://www.canva.com/

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• Adam’s take on Ben Simmons (5:35)
• How Johnny got into podcasting (9:06)
• What makes podcasting so attractive (15:31)
• Breaking into your listener’s weekly rotation (19:03)
• The future of podcasting (29:38)

Links & Resources:

• The Rights to Ricky Sanchez

Keep up with Johnny:

• Twitter: https://mobile.twitter.com/johnnypodcasts

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• The dark side of content (1:17)
• Content negatives throughout history (8:43)
• Using content marketing methods for good (13:18)
• Societal shifts from technological change (15:48)
• Elements of an effective story (18:52)
• Who’s doing this well (22:22)
• Tweet of the week (24:44)

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• Where it’s at on TikTok (7:30)
• Jess’ background and career journey (9:58)
• Influencer marketing (18:32)
• Judging the effectiveness of a campaign (23:40)
• Programmatic performance marketing (26:37)
• Getting started with influencer marketing (31:24)

Keep up with Jess:

• Ubiquitous: https://www.ubiquitousinfluence.com/
• YouTube: https://www.youtube.com/channel/UCmeQp02WM6HKt5cK-8QoCIA
• LinkedIn: https://www.linkedin.com/company/ubiquitous-influencer-marketing

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• Defining “resistance” (1:13)
• #1 - Treat yourself like a professional (8:31)
• #2 - Have an office (11:59)
• #3 - Have a marathon mindset (15:29)
• #4 - Don’t take criticism personally (21:27)
• Tweet of the week (27:00)

Links & Resources:

• The War of Art by Steven Pressfield
• Nipsey Hussle

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• Sell me this pen (7:23)
• Dale’s background and career journey (10:11)
• Gaining a customer-centric view of sales (14:42)
• Why sales is viewed as a trashcan job (19:43)
• Birth of The Sales Rebellion (22:19)
• About The Sales Rebellion (28:11)
• From sales to content creation (32:45)

Keep up with Dale:

• Join the rebellion: https://www.thesalesrebellion.com/
• LinkedIn: https://www.linkedin.com/in/copierwarrior
• Twitter: https://twitter.com/SalesRebellion
• The Copier Warrior: http://www.copierwarrior.com/

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• What good content is (4:09)
• Curate your own content diet (7:20)
• Build a family tree (13:13)
• Learn by copying (20:20)
• Make what you like (27:24)
• Favorite tweets (34:06)

Links & Resources:

• Adam Tweet #1
• Adam Tweet #2
• Adam Tweet #3
• Carlton Tweet #1
• Carlton Tweet #2
• Carlton Tweet #3

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• The birth of Salt Water Digital (5:53)
• Defining “Fulfilled By Amazon” (8:31)
• Starting a content strategy (10:38)
• Local business benefits (14:32)
• Non-standard SEO or builders (20:16)
• Organic growth (24:45)
• What’s coming in the content world (30:04)

Links & Resources:

• Ship 30 for 30

Keep up with Dan:

• Twitter: https://mobile.twitter.com/danthewolfe
• Consultation call: https://linktr.ee/danthewolfe
• Salt Water Digital: https://www.saltwaterdigital.com/

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• Being off-the-cuff on shows (4:41)
• About Digital Wildcatters (6:22)
• Why podcast advertising is lazy (13:16)
• Empowering content creation (17:52)
• How to build an audience (25:36)
• Where content is heading (33:26)

Links & Resources:

• Digital Wildcatters
• Wildcatter Studios
• Sons of Wichita
• Titan: The Life of John D. Rockefeller, Sr.
• Sign up for Collide

Keep up with Jake:

• Personal Website: https://shor.by/jake
• Twitter: https://twitter.com/JacobCorley
• Instagram: https://www.instagram.com/thejacobcorley/
• LinkedIn: https://www.linkedin.com/in/jake-corley-%F0%9F%8F%B4%E2%80%8D%E2%98%A0%EF%B8%8F-635ab460?trk=people-guest_people_search-card

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• Zécca’s background and the history of ESG (5:12)
• Content’s role in startups (10:34)
• Why you’re not seeing results (15:25)
• How to begin a content creation series (22:47)
• Up and coming content creators (29:02)

Links & Resources:

• Posi2ive
• Climatize

Keep up with Zécca:

• Twitter: https://twitter.com/zecca_Lehn
• Responsibly Venture: https://responsibly.vc/
• Responsibly’s Twitter: https://twitter.com/ResponsiblyVC

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• About Lemonpie and Hatch Edits (5:51)
• Creating a bottom-funnel podcast (9:44)
• Podcast seasons: do or don’t? (17:10)
• PR for niche podcasts (19:52)
• How to find podcasts you’ll love (26:28)
• Content trends on the horizon (32:50)

Links & Resources:

• The OG Interview
• Bootstrapped Web

Keep up with Erik:

• Lemonpie: https://www.lemonpie.fm/
• Hatch: https://www.hatch.fm/

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• Alan’s background and career journey (8:14)
• Refining your gift as a storyteller (18:30)
• What Alan is doing today (23:03)
• Exciting content trends (31:04)
• A little anecdote about Kobe’s work ethic (33:55)

Links & Resources:

• ​​Raise Your Game by Alan Stein Jr.
• Sustain Your Game by Alan Stein Jr.

Keep up with Alan:

• The main hub: https://alansteinjr.com/
• Alan’s auxiliary site: https://strongerteam.com/
• Instagram: https://www.instagram.com/alansteinjr/?hl=en

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• Jamie’s background and career journey (6:32)
• Transitioning from individual creation to company production (11:57)
• Balancing personal and work creativity (18:34)
• Advice for TikTokers (23:58)
• Exciting content trends (30:47)

Links & Resources:

• Ryan Trahan’s YouTube channel
• Yeezy Thoughts

Keep up with Jamie:

• Tech Channel: https://www.youtube.com/channel/UCIWaNdYp0Q80nKaoMDT7g2w
• Whiffen Channel: https://www.youtube.com/user/jamie1051
• Instagram: https://www.instagram.com/jamiewhiffen/
• Twitter: https://twitter.com/WhiffenYT

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• Defining “growth” (5:57)
• Mistakes to avoid when it comes to selling (14:47)
• Why forecasting is important and how to do it (24:59)
• New content trends and ideas (32:04)

Keep up with Mike:

• Catalyst Sale: https://catalystsale.com/
• Find My Catalyst: https://catalystsale.mykajabi.com/
• LinkedIn: https://www.linkedin.com/in/mikesimmons

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• Tristen’s experience working at HEARD (2:39)
• Entering the workforce as a remote employee (4:54)
• Why Tristen’s relocating to Hawaii (6:40)
• Preparing for remote work (8:29)

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• How CrossingBroad came about (2:44)
• Selling CrossingBroad to Excel Media (11:53)
• About Monetize Media (17:55)
• How to 5x your revenue without ads (21:07)
• Content trend: products (28:36)

Keep up with Kyle Scott:

• CrossingBroad: https://www.crossingbroad.com/
• Monetized Media: https://monetized.media/
• Monetized Twitter: https://twitter.com/monetizemediahq
• Kyle’s Twitter: https://twitter.com/kylescottl

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• Ben’s background and career journey (9:56)
• Why operators can benefit from book writing (16:47)
• How to write a book (19:03)
• One book, to commercial outcomes (22:07)
• How Damn Gravity helps authors find success (25:14)
• About Great Founders Write (29:28)
• Thinking through the success rate of books (31:49)
• Content trends (34:17)

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• How Ben’s podcast came to be (8:31)
• Using Notion to take notes (11:18)
• Scripting a podcast episode (14:52)
• The future of Ben’s podcast (19:00)
• The best outcomes of content creation (21:08)
• Content trends (28:00)

Links & Resources:

• Content Is for Closers YouTube Channel

Keep up with Ben:

• How to Take Over the World podcast: https://www.httotw.com/
• Twitter: https://twitter.com/BenWilsonTweets

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• Favorite fiction reads (8:25)
• Rachel’s career journey (10:51)
• Working at Morning Brew (15:40)
• Growing an audience-driven newsletter (18:05)
• Publishing content (21:56)
• A recent content series brainstorm (22:37)
• Exciting content trend (33:39)

Links & Resources:

• No One Is Talking About This
• A Little Life
• Tydo Tables

Keep up with Rachel:

• Twitter: https://twitter.com/rachelcantor_
• Website: https://www.rachelmaecantor.com/

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• Generating your own interest and hype (11:30)
• The founding of SalesFlare (19:01)
• Flipping slow conversation to sales (24:32)
• Why SalesFlare is a helpful sales and marketing tool (31:22)
• Building a product that organizes all things sales (35:45)

Links & Resources:

• SalesFlare: https://salesflare.com/
• Jeroen’s Twitter: https://twitter.com/JeroenCorthout

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• Heather’s background and career journey (8:09)
• Leadership as action (12:29)
• Platforming diverse voices (15:47)
• Learning to lean into what makes you different (21:20)
• How to encourage diverse conversation (29:08)
• A shift in the consumer demographic (33:14)

Keep up with Heather:

• Twitter: https://twitter.com/heatherjbrunner
• Work for WP Engine: https://wpengine.careers/
• WP Engine: https://wpengine.com/

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• Keith Hernandez: baseball, Seinfeld, or content creator? (8:03)
• Keith’s background and career journey (10:06)
• Creating content with a full-time job (18:23)
• Launch Angle: name and mission (20:49)
• Determining if you should have a branded content studio (23:30)
• Advising content creators about Web3 (29:22)
• The best part of content creation (34:30)
• Becoming a content creator professor turned practitioner (36:43)
• The evolution of audio (41:42)

Keep up with Keith:

• Twitter

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• What Landon’s been up to since we last talked (9:12)
• Making it to the top 10 of all podcasts (11:23)
• Twitter spaces and Clubhouse (12:27)
• inTheir20s update (15:53)
• How to have a two-way connection (20:31)
• Debunking podcasting as white noise (25:18)

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• Becoming the barstool of freight and logistics (8:32)
• Why truck drivers are overlooked in the content world (11:56)
• The operational steps of validating a new content platform (14:27)
• How hiring has been going (17:03)
• How Dooner got into such a unique career (21:05)
• What drew Dooner to podcasting (25:10)
• From 10 episodes to the Director of Marketing (26:32)
• What’s got us excited about podcasting (32:26)

Keep up with Dooner:

• Twitter: https://twitter.com/TimothyDooner
• LinkedIn: https://www.linkedin.com/in/timothydooner/
• What the Truck and other podcasts: https://www.freightwaves.com/podcasts

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• Ramona’s background and career (7:24)
• The story of My Money Future (11:36)
• How Ramona transitioned into a tech platform (21:09)
• Concerns about moving to Web3 (26:55)
• Moving from content to product (34:22)
• On the horizon (38:03)

Keep up with Ramona:

• Twitter: https://twitter.com/dinero_diva
• Instagram: https://www.instagram.com/mymoneymyfuture/

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• MATS and why we were there (1:50)
• The gap between truckers and technology (6:04)
• Problems we observed: mistrust, siloed solutions, short term thinking (12:11)
• Solutions (18:11)
• The trip’s great mystery (31:07)

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• Dealing with internet fame (7:11)
• How to pick which projects are worth pursuing (11:47)
• The value of learning how to code (18:35)
• How Steph produces the volume of projects she does while being employed (24:10)
• The content trends Steph is most excited about right now (32:07)

Keep up with Steph:

• Twitter: https://twitter.com/stephsmithio
• LinkedIn: https://www.linkedin.com/in/stephaniesmith93/
• Steph’s Site: https://stephsmith.io/

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• About Sully and his sweaty startups (7:27)
• Content creation’s role in Sully’s startups (9:47)
• Leveraging relationships (11:33)
• How Sully started a cleaning company (13:04)
• Dealing with negativity (16:00)
• Building support through virtual assistants (19:25)
• From 0 to two successful startups (24:05)
• Starting Elevate and Delegate (26:03)

Keep up with Sully:

• Twitter: https://twitter.com/SullyBusiness
• Elevate and Delegate: https://www.elevateanddelegate.com/

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• How Henry got started (5:07)
• From a podcast to a company (9:43)
• Attention discrimination & squatter marketing (20:55)
• The birth of Clipt (23:59)
• Recruiting for Clipt (27:01)
• Benefits of daily content creation (31:12)
• What’s on the horizon for content (35:25)
• The value of a co-founder (36:13)

Keep up with Henry:

• YouTube: https://www.youtube.com/channel/UCFN6lQpfY8XIRdhv9G-f4bg
• Portfolio: https://www.henrybelcaster.com/
• The Smart Nonsense pod: https://www.smartnonsense.com/
• Clipt: https://www.clipt.co/

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• Marco’s career journey (4:11)
• The character traits behind perseverance (11:47)
• Working with celebrities (16:35)
• Drop Party: product or service? (20:42)
• Speaking to the masses versus a niche audience (25:27)
• The future of experiential marketing (28:10)

Keep up with Marco:

• Twitter: https://twitter.com/allthingsmarco
• LinkedIn: https://www.linkedin.com/in/marcomarandiz/
• Drop Party: https://drop.party/

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• Justin’s content creation journey (5:24)
• Self-teaching content essentials (9:21)
• The “serendipity engine” (11:41)
• Advice for those just starting out (15:22)
• Impact in content (18:55)
• Content creation toolkit (20:56)
• Twitter spaces (22:52)

Links & Resources:

• The Against Malaria Foundation
• Justin’s interview with Rob Mather
• Notion
• Hypefury

Keep up with Justin:

• Twitter: https://twitter.com/justingordon212
• LinkedIn: https://www.linkedin.com/in/justincharlesgordon/
• Just Go Grind podcast: https://www.justgogrind.com/
• The Vitalize Podcast: https://www.thevitalizepodcast.com/

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• About ​​Topknot (4:34)
• How teaching shaped content strategy (6:22)
• Infusing company philosophy into the structure (11:05)
• Rethinking advice-giving (13:16)
• Using the social media platforms that work best for you (20:39)
• Not limiting future growth by past behaviors (26:12)
• 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28:58)

Links & Resources:

• Claire’s appearance on Running In Public
• Claire’s interview with Kultura
• Our interview with Ruben Harris
• Our interview with Nicole Warshauer
• The Topknot blog
• Claire’s conversations with Elpha
• Glossier’s Top Shelfie
• OwnTrail

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• The day-to-day for a writer at HubSpot (6:36)
• Newsletters at the highest level (10:40)
• Three ways to monetize a newsletter (14:05)
• Engagement relative to audience size (19:49)
• How to make money in the creator space (25:51)
• Content creators who have successfully monetized their work (30:16)
• How Ethan got into his career (34:06)
• 2022 content trends: magazines (36:12), SMS marketing (42:06)

Links & Resources:

• Fly Magazine: https://www.flyingmag.com/
• NerdWallet: https://www.nerdwallet.com/?trk=nw_gn_5.0
• The Motley Fool: https://www.fool.com/
• Rakuten: https://www.rakuten.com/
• ShareASale: https://www.shareasale.com/info/
• Agora publishing: https://theagora.com/
• Fly Magazine Podcast: https://www.flyingmag.com/ilafft-podcast/
• Irresistible Mail: https://www.irresistiblemail.com/
• Text Request: https://www.textrequest.com/

Keep up with Ethan:

• Twitter @damn_Ethan: https://twitter.com/damn_ethan
• Trends: https://trends.co/
• The Hustle: https://thehustle.co/home/

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• What CVO means and does (3:34)
• The importance of experience (6:11)
• Having a 30-year perspective (9:01)
• Building digital service (10:44)
• Digital-first impressions (13:06)
• Growth contributors (16:37)
• Team building habits (20:21)
• External influences on internal creativity (24:19)
• Being tech-wise in the media industry (28:15)

Links & Resources:

• The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game
• Whiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdf
• Grayscale: https://grayscale.whiteboard.is/
• Center for Humane Technology: https://www.humanetech.com/
• WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039
• The Social Dilemma: https://www.humanetech.com/the-social-dilemma
• Youth Toolkit: https://www.humanetech.com/youth
• Praxis Labs: https://praxislabs.co/
• The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596X
• A Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763X
• The Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410

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https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

• Raising $40 million (5:01)
• Goals bigger and deeper than money (7:32)
• How a podcast started it all (10:48)
• Ruben’s process for relevant and organic content (16:29)
• Balancing CEO and content creator (20:50)
• What’s on the horizon (24:32)

Links & Resources:

• Wanting by Luke Sturgis
• Ruben’s Twitter Spaces
• Breaking Into Startups
• Ruben’s appearance on Running In Public
• Take the step to break into tech

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* (3:38) Heard Hot Takes

* (6:46) Have You Heard

* (10:20) How Sonny went from acquired to acquirer 

* (16:17) Using content to connect with investors and customers

* (29:12) Doing annual planning that actually works

* (37:54) Specific steps to building a 10 year plan

Links & Resources: 

• Follow Sonny on Twitter
• Grey
• Rock Returns
• Principles.design
• Travels with Charley by John Steinbeck
• Steinbeck’s journal during Grapes of Wrath

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* (2:32) Heard Hot Takes

* (6:23) Have You Heard

* (9:20) Tim’s journey from publishing books to search marketing

* (13:12) What “SEO” done well looks like

* (21:10) Making content that will rank for Google’s algorithm

* (28:12) Selecting a CMS platform that will fit your growth goals

Links & Resources: 

• Follow Tim on Twitter
• Tip Top SM
• App Sumo
• Content Snacks

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---------

* (3:32) Heard Hot Takes?

* (7:12) Have You Heard

* (12:20) Growing to $200m annual recurring revenue

* (17:12) What kind of people you should hire to build a world-class demand gen team

* (22:53) How working as a music producer vaulted Gaetano’s marketing career

* (31:32) Creating B2B content designed to be consumed rather than solely intellectual

* (33:21) What has Gaetano excited for the next few years in the demand gen space

Links & Resources: 

• Follow Gaetano on Twitter
• Gaetano's music industry blog
• Roast My Homepage
• Aura
• Traction

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* (4:32) Have you Heard?

* (8:23) Why Cribl is a $200m business

* (12:20) How to use content in highly technical sales

* (16:12) Tracking attribution in long sales cycles

* (23:32) The piece of content Bradley is most proud of over his career (HomeKit Review on 9 to 5 Mac)

* (26:32) How to spend $150k on content marketing

Links & Resources: 

• Follow Bradley on Twitter
• Cribl.io
• 9 to 5 Mac
• Falling (novel)

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* (6:12) Have you Heard?

* (12:23) How a personal project turned into a career

* (15:20) Why consistency is > creativity

* (21:12) How building a personal brand opened career opportunities for Rachel 

* (26:32) Practical tips to using new media platforms for business brands

Links & Resources: 

• Follow Rachel on Twitter
• This Week In Startups
• Scramble Land (Carlton’s App)
• Newspapers.com

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---------

* (8:04) Have you Heard?

* (10:45) How Flying Magazine has lasted since 1927

* (15:20) The theory and process of buying a media company

* (24:12) Packaging content in multiple mediums to offer maximum audience value

* (30:42) Practical ideas on how to monetize a niche audience and community

Links & Resources: 

• Follow Preston on Twitter
• Flying Magazine
• Bubble (No Code)
• SBA Loans

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Show notes:

* (7:20) How SMBs can better operate their businesses

* (13:36) Maribel’s POV on starting and creating content stories

* (21:32) THE KEY TO FINDING GREAT NYC PIZZA (how content made it ez)

* (28:54) Practical, No BS steps to creating inclusive and diverse content

* (39:53) Have You Heard

Links & Resources: 

• Follow Maribel on Twitter
• Chacho Valadez
• Dorik

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---------

* (9:23) Whitney’s really big team, they need some really big rings

* (14:06) Started at the bottom (as an ESPN intern), now she’s here

* (25:32) Is anything I’m doing (building a) brand? Brand new, brand new

* (35:02) She manages the friends that she grew up with (here’s how)

* (46:02) Have You Heard

Links & Resources: 

• Whitney’s Book: You are the First You
• Follow Whitney on Twitter
• Form Director for Google Workspace

* (8:17) Why Landon started his “In Their 20s” show

* (12:12) Three keys to creating valuable content for your audience

* (15:32) How Landon has managed grieving the passing of his co-founder while continuing to grow the brand

* (22:02) How to get A-List celebrities to join your show

* (28:09) How to get earned media attention for your show

* (28:09) Have You Heard

Links & Resources: 

• In Their 20’s (Landon’s Show)
• Follow Landon on Twitter
• Florin Pop Income Report
• Recess Therapy

* (2:17) How employee personalities affect team building

* (9:12) Communicating value propositions when the product is constantly evolving at a startup

* (15:09) How winning awards generate employee excitement despite working in a “boring” industry

* (15:09) How winning awards generate employee excitement despite working in a “boring” industry

* (23:09) Have you Heard?

Links & Resources: 

• Text Request
• Build Your Queue (Kenneth’s Show)
• Affinity Publisher
• Use Cameo to get famous spokespeople

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 #content #entrepreneurship #contentmarketing #closer

#content #entrepreneurship #contentmarketing #closer

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#content #entrepreneurship #contentmarketing #closer

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* (5:23) What is the Sasha Group? 

* (11:17) How to get a conversation with GaryVee!

* (16:20) The playbook any company can use to create 100s of pieces of content per week

* (21:10) The only companies that should be using TikTok

* (28:07) How to help your team create more

* (35:00) Have You Heard?

Links & Resources: 

• Sasha Group
• Building While Flying (Mickey’s Show)
• Canva
• Poet.So
• Classic BMW TikTok channel

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#content #entrepreneurship #contentmarketing #closer - 

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- 

#content #entrepreneurship #contentmarketing #closer 

- 

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* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com 

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-

#content #entrepreneurship #contentmarketing #closer

 - 

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- 

#content #entrepreneurship #contentmarketing #closer 

- 

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• (8:44) How to win on Twitter (build an engaged audience)
• (14:17) Where Tony finds viral content ideas
• (18:20) Going all in on one platform to grow before you diversify
• (32:10) How Tony would spend $150k on content marketing
• (41:07) Have you Heard? Social Media Marketing Podcast & Overcast.FM

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---------

Show notes:

* (8:44) How to win on Twitter (build an engaged audience)

* (14:17) Where Tony finds viral content ideas 

* (18:20) Going all in on one platform to grow before you diversify

* (32:10) How Tony would spend $150k on content marketing

* (41:07)  Have you Heard? Social Media Marketing Podcast & Overcast.FM 

Links & Resources: 

• A Quick Timeout (Tony’s Coaching Podcast)
• Follow Tony on Twitter
• Social Media Marketing Podcast
• Overcast.FM

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#content #entrepreneurship #contentmarketing #closer

 - 

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- 

#content #entrepreneurship #contentmarketing #closer 

- 

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-

#content #entrepreneurship #contentmarketing #closer

- 

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast... * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

-

#content #entrepreneurship #contentmarketing #closer

-

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• (2:10) How does community building affect the bottom line? 
• (5:52) What does building a community for a brand look like practically? 
• (11:17) How to find community ambassadors who can help make relevant content on behalf of your brand
• (19:06) How Nicole would spend $150k on content marketing
• (23:00) The role email plays in community building
• (39:30)  Have you Heard? Wyze + Rise and Fall of Mars Hill

Links & Resources: 

• Nicole’s Podcast

______________________

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-

#content #entrepreneurship #contentmarketing #closer
-

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• (2:30) What we’d do if we weren’t marketers (trigger warning for pilots)
• (6:20) What is Rudderstack?
• (11:10) How to train your team to create content for you
• (15:05) Content creation process guaranteed to resonate with customers
• (23:33) “Greatest hits” start working just as you’re tired of them
• (25:12) How to grow a brick & mortar business
• (31:30) How Eric would spend $150k for content marketing
• (39:30)  Have you Heard? Wyze + Rise and Fall of Mars Hill

Links & Resources: 

• Pomp Podcast
• My First Million
• Wyze Headphones
• Rise and Fall of Mars Hill

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• (1:36) The best content each of us has ever created
• (5:19) How we generated millions after previous content failures 
• (9:30) How to establish messaging that will let your content close
• (17:05) Real, local companies who are driving $$$ thru content
• (20:33) Have you Heard? Clickup + Henry Belcaster

Links & Resources: 

• “The Stain” horror Film Trailer
• Small Home Big Plans
• Donald Miller Storybrand
• Park Howell
• Click Up
• Henry Belcaster

Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com

Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Leighton is an experienced designer and entrepreneur who has built his company by serving helping other businesses build six or seven figure companies on Shopify. The discussion includes:

• How Leighton built his eCommerce business from scratch
• The exact toolset he uses to build 6 or 7 figure client eComm experiences
• Other tools for automation & customer support
• A playbook on how to get started for entrepreneurs growing an eCommerce brand

The post Building a Customer-Centered eCommerce Experience with Leighton Taylor appeared first on Digitalism.

Ad mentioned on the show: WATCH HERE

The post Most Storytelling in Content Sucks. Here’s the Right Way to Craft a Story appeared first on Digitalism.

The post Why Your Organic Content Isn’t Working & How to Fix It appeared first on Digitalism.

The post How to Create and Implement a Data-Centric Growth Plan with Gary Schwake and Eric Dodds appeared first on Digitalism.

hint: it’s not just “leads”

The post I Need Leads…NOW! appeared first on Digitalism.

From humble beginnings and without a high school diploma, Gene pulled himself up to building how digital came to life for Wall St., and in the electronic music space during the 80s and 90s. Now, he’s focused on building great companies and teaching the next generation of marketers how to do the same as a Professor at NYU and the University of South Florida.

We discuss all of this, plus how Gene sees the next wave of digital coming on the horizon and what it means for marketers and entrepreneurs today.

How Digital Marketing Works Website  

How Digital Marketing Works Podcast  

The post What Digital Transformation REALLY Means with Gene De Libero appeared first on Digitalism.

For disclosure, a lot of this is taken from our previous conversation with Ben Nabers from Build Your Sports Biz.

The post How to Create Organic Content That Sells appeared first on Digitalism.

The post Deep Work for Sales appeared first on Digitalism.

On this episode, Adam and Ben discuss the specific growth playbook he’s used to build his business and how he’s used organic content creation to drive leads. Enjoy!

Build My Sports Biz

Ben’s Youtube Channel

Ben’s Daily Podcast 

The post How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers appeared first on Digitalism.

The post Growth Strategy: Making Your Brand a Journalist for Customer Success Stories appeared first on Digitalism.

1. write down your companies values or pillars of truth 

2. identify the "channels" where your customers spend their time 

3. brainstorm creative create to create episodic content for each channel

4. deploy and scale via organic outreach, paid media, influencers, etc. 

4 steps to building a strategy: 

• Identify who your customer is and what they desire
• Determine where your customer is spending their attention
• Foster creative ideas to engage with your customer
• Define objectives and goals that will determine success

sidebar: 30 minutes of lunges are difficult. 

On this episode, we explore 4 examples of our favorite B2B campaigns that utilized content + tech to target relationships with prospective buyers.

Carlos's Podcast 

Kill The Spider

The Drum Becoming a Global Media Company

Marketing Lessons from Drake

Josh Steimle is the CEO of Influencer, Inc. and he shares how he built his company, has created content, and how becoming an industry influencer directly led to $5 million worth of sales.

Josh's website: https://www.joshsteimle.com/

Josh's company: https://www.influencerinc.co/

Dynamo's Program

Santosh: 30 under 30

Facebook Dating App 

Blockchain in Media 

Bacon Crypto Currency 

Snapchat Spectacles 2.0 

S/O to the homie Nathan Kittrell for joining as a cohost. See you next week! 

Making History Show