The SaaS Sprints Podcast (Content Marketing Podcast)

How to escape ineffective content marketing: Nemanja Zivkovic

yaag@saas-sprints.com (Nemanja Zivkovic, Yaagneshwaran Ganesh) — Mon, 23 Oct 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Introduction

02:40 - Why people underestimate what it takes

06:00 - Lack of a coherent marketing strategy

09:00 - Is more content good or bad?

14:10 - What's the first to fix when it comes to content

20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)

24:10 - How to compete with content

28:07 - How in-person events contribute to influential content

33:50 - How to think about content promotion

43:20 - Expect content to become more entertaining

46:40 - Rapid Fire

1:00:51 - Connect with Nemanja on LinkedIn

1:02:30 - Parting msg: Keep it funky

💌 Connect with Nemanja Zivkovic💌

➟ Linkedin 🔗 hhttps://www.linkedin.com/in/zivkovicnemanja/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-escape-ineffective-content-marketing-nemanja/id1686734014?i=1000632317735
➟ Spotify 🔗 https://open.spotify.com/episode/0ehZO6ZgPwJYvSzISqjHrl
➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTY4YmEyNDQtNmU5MS00MGRhLWEyOTUtODA2ZGJjZmNmNTRk

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

Thank you for listening to:
How to Escape Ineffective Content Marketing | Nemanja Zivkovic | The SaaS Sprints Podcast | Ep #21

#SaaSContent

#ineffectivecontent

#NemanjaPodcast

#SaaS

#SaaSSprintsEp21

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Escape the noise | Master SaaS Content Relevance: Casey Hill

yaag@saas-sprints.com (Casey Hill, Yaagneshwaran Ganesh) — Mon, 9 Oct 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

0:00 - Introduction

01:21 - Importance of Building a Media Company

07:38 - Considerations for Small Marketing Teams

08:57 - Skimmability and Digestibility of Content

19:01 - Creating a Distribution Plan

23:54 - Leveraging Customer Stories and Data

31:22 - Effective Strategies for Loyalty Stage Churn

37:49 - Thoughts on Email Newsletter Engagement

43:12 - Measuring Growth with NRR

💌 Connect with Casey Hill💌

➟ Linkedin 🔗 https://www.linkedin.com/in/caseyhill/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/escape-the-noise-master-saas-content-relevance-casey-hill/id1686734014?i=1000630729934

➟ Spotify 🔗 https://open.spotify.com/episode/4Q2WfnhjD5cmbafoSeBDym

➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

Thank you for Watching, Escape the Noise | Master SaaS Content Relevance | Casey Hill | The SaaS Sprints Podcast | Ep #20

#contentrelevance #contentstrategy #saas

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

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Mapping your content to buyer journey: Adam Turinas

yaag@saas-sprints.com (Adam Turinas, Yaagneshwaran Ganesh) — Mon, 25 Sep 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Adam Turinas, CEO & Founder, Healthlaunchpad, joins us to discuss how to map your content to your buyer journey using intent data.

So if you're looking for tips on building a meaningful content strategy that drives results, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:36 - Buyer journey as a base to create content

09:06 - Connecting content to buyer intent

13:36 - What is intent data?

17:20 - Is it reliable to build content strategy based on intent data?

20:01 - Engagement planning framework

25:40 - How to use buyer intent

29:00 - Total Customer Growth Model

31:42 - Rapid Fire

37:00 - Connect with Adam on LinkedIn

37:47 - Parting msg: Know your customer to get better at your craft

💌 Connect with Adam Turinas 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/adamturinas/

Also, please listen to the episode on:

➟ Apple 🔗

➟ Spotify 🔗

➟ Google Podcasts 🔗

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ Subscribe to our newsletter 'The Sprinter'

https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #contentstrategy #contentmarketing #buyerintent #buyjourney

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

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saas sprints

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How to maximize revenue through SEO: Sam Dunning

yaag@saas-sprints.com (Yaagneshwaran Ganesh) — Tue, 19 Sep 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website.

He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers.

So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:30 - Where most SaaS miss out on SEO

03:26 - Starting point of SEO for new websites

08:46 - Demand generation vs demand capture mix

12:28 - What are money keywords

20:25 - Balancing functional SEO and content quality

22:40 - Approach to building backlinks

29:00 - Building content partnerships

29:40 - Components of a great website

36:33 - Rapid Fire

42:42 - Connect with Sam on LinkedIn

43:10 - Parting msg: Experiment and try building things yourself

💌 Connect with Sam Dunning 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/samdunning/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-maximize-revenue-through-seo-sam-dunning/id1686734014?i=1000628533096

➟ Spotify 🔗 https://open.spotify.com/episode/6cUB2404hA2O0fbkkJ5eNI

➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/NmRkMmRhYjYtNmE3Yy00YTA1LWFmOTEtYjRhNjJlZTFiOTUw

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17

🔗 https://youtu.be/lIdc8nm9vew

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10

🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7

🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11

🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips

🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches

🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter'

https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #seo #contentstrategy #contentmarketing #websitedesign #content

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

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Content strategy for early-stage SaaS: Devin Reed

yaag@saas-sprints.com (Yaagneshwaran Ganesh) — Mon, 28 Aug 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.

He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.

So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:15 - Starting as a one person content team

02:49 - First 30 days of a content marketer

04:56 - The power of webinars and mid-funnel

07:20 - Make content entertaining and educational

09:57 - Structuring the content team

11:50 - Measuring content marketing

14:07 - Start with the CEO slide

15:55 - Documenting & aligning on POV

18:08 - Executing on the POV

21:20 - Being intentional about podcasts

25:08 - Role of podcasts in your content mix

27:30 - Rapid Fire

32:14 - Connect with Devin on LinkedIn

32:45 - Parting msg: Pick metrics that align to org goals

💌 Connect with Devin Reed 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/devinreed/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690

➟ Spotify 🔗 https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #contentmarketing #contentstrategy

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

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content marketing

saas sprints podcast

saas content

how to create engaging webinars

How to Create irresistible content using Jobs To Be Done: Bob Moesta

yaag@saas-sprints.com (Bob Moesta, Yaagneshwaran Ganesh) — Mon, 21 Aug 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Bob Moesta, one of the pioneers of the Jobs To Be Done (JTBD) framework and the CEO of Rewired Group, joins us to discuss how to create impactful content using JTBD.

Bob talks about how SaaS companies can use the Jobs To Be Done framework to create content across formats such as blogs, product pages, and videos to resonate better with your customers.

The episode is packed with insights and tips for creating great content that will drive engagement and conversion. If you're looking to improve your content strategy or create more engaging content, this episode is for you.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:15 - All those titles are irrelevant!

03:40 - How Jobs To Be Done (JTBD) can influence content

05:19 - What should your product page convey

10:00 - JTBD influence on comparison pages

12:54 - What comparison pages miss

14:27 - The role of TAM

19:02 - Identifying the JTBD for all-in-one solutions

21:54 - Stop selling pain

24:30 - We assume symmetry

29:15 - On-the-spot JTBD case study

38:24 - Product-led is about how well you educate your customer

42:27 - Why Basecamp got rid of free trial

47:03 - What a community really mean

47:35 - Rapid Fire

59:12 - Parting msg: Find struggling moments

💌 Connect with Bob Moesta 💌
➟ Linkedin 🔗 https://www.linkedin.com/in/bobmoesta/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-irresistible-content-using-jobs-to-be/id1686734014?i=1000625167657

➟ Spotify 🔗 https://open.spotify.com/episode/5CYNpyIZNWFf0Yt8azsOVj

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZTU4OTk4MWItZDc5YS00YWFlLWFjNWYtZmY5ZjRkM2QzZGM1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 ➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #jobstobedone #content

How to create compelling customer testimonials: Dustin Tysick

yaag@saas-sprints.com (Dustin Tysick, Yaagneshwaran Ganesh) — Mon, 14 Aug 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Dustin Tysick, VP of Revenue at TestimonialHero shares insights on how to create compelling and authentic customer testimonials.

Customer testimonials are one of the best ways to show potential customers that you're a trustworthy organization to work with. However, the key is to keep them authentic.

Listen to the entire episode to know how to build testimonials that can be used across the different stages of the customer journey.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:15 - Selecting customers for testimonials

03:00 - Creating and repurposing customer testimonials

04:42 - Mapping testimonials to customer journey

07:32 - Don't stop at deal close

08:40 - Framework to map testimonials to customer journey

10:20 - Working with revenue teams to get customer videos

13:41 - Real videos are more important than AI

15:45 - How to make the customer story compelling

18:35 - Hooks and click baits aren't the same

20:00 - Rapid Fire

26:26 - Connect with Dustin on LinkedIn

27:12 - Parting msg: Repurpose repurpose repurpose

💌 Connect with Dustin Tysick💌

➟ Linkedin 🔗 https://www.linkedin.com/in/dustintysick/

Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-create-compelling-customer-testimonials-dustin/id1686734014?i=1000624429740
➟ Spotify 🔗 https://open.spotify.com/episode/3t2M5wV8kA1QhCuT1EyxcM
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YmQzYjFiNDEtYmZlZC00ODA4LTg4NTItODk4MDI4OTk5OGU5

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #customermarketing #content

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: compelling customer testimonials

How content marketing falls short for sales: Scott Marker

yaag@saas-sprints.com (Scott Marker, Yaagneshwaran Ganesh) — Mon, 7 Aug 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Scott Marker dives into what he believes are the biggest reasons why content marketing falls short for sales.

We all know that content is the key to driving inbound opportunities, but what many people don't realize is that content can fall short in truly helping your sales teams close more deals.

Whether you're a startup or an established business, this podcast is a must-listen.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:50 - Why do sales people create their own content?

04:32 - The gap between sales and content creation

08:48 - Talk to sales people

10:44 - How to be a better partner to AEs and SDRs

13:21 - Understanding the sales world

15:27 - It's equally sales team's job to take content help

16:49 - Earning a content champion in sales

18:10 - Rapid Fire

28:34 - Connect with Scott on LinkedIn

29:20 - Parting msg: Always keep learning

💌 Connect with Scott Marker💌

➟ Linkedin 🔗 https://www.linkedin.com/in/scottmarker1/

Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/gb/podcast/how-content-marketing-falls-short-for-sales-scott-marker/id1686734014?i=1000623768969
➟ Spotify 🔗 https://open.spotify.com/episode/0Su8nYIJQENuLZ3voA3sNE
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MjRlNzk1NzgtODdjMC00OGRkLTlkN2QtNTQ5ODU4NzVhNTQ1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter'

https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #sales #content

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

scott marker podcast

content marketing

saas content

sales content

saas sprints podcast

sales experience

Avoid these mistakes in your next customer newsletter: Mark Evans

yaag@saas-sprints.com (Mark Evans, Yaagneshwaran Ganesh) — Mon, 31 Jul 2023 18:30:00 +0000

Are you making these common customer newsletter mistakes? In this episode of The SaaS Sprints Podcast, Mark Evans, the Principal at Marketing Spark, shares with you some tips on how to avoid these mistakes and create newsletters that your customers will love.

If you're looking to improve your customer relationships, then you need to listen to this episode of The SaaS Sprints Podcast.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:40 - Why bottom funnel content is ignored?

04:22 - What content to focus in initial stages

06:56 - Don't go too broad too early

08:38 - Components of product comparison page

14:21 - Framework for customer marketing

15:07 - Mistakes to avoid in your newsletter

18:20 - Picking the case stories is a balancing act

20:45 - Most companies don't take advantage of their About Us page

24:33 - Always start with brand positioning

26:09 - Rapid Fire

38:31 - Connect with Mark on LinkedIn

38:55 - Parting msg: Marketing is balancing act

💌 Connect with Mark Evans💌

➟ Linkedin 🔗 https://www.linkedin.com/in/markev/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/avoid-these-mistakes-in-your-next-customer-newsletter/id1686734014?i=1000622961027

➟ Spotify 🔗 https://open.spotify.com/episode/5MWsCT9CXJwGzdLNc7bGny

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTYxMzIwYTQtN2Q4Yi00NDljLWE5MTMtYjFhMzQ0ZGQ5YWFl

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #customerexperience #content

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

mark evans podcast

customer marketing

customer newsletter

product messaging frameworks

saas sprints podcast

marketing spark

Level up your product marketing game: Anthony Pierri

yaag@saas-sprints.com (Anthony Pierri, Yaagneshwaran Ganesh) — Mon, 24 Jul 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences.

Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:40 - What is minimum viable positioning

10:45 - What should you anchor your positioning on

14:54 - Four stages of feature page content

19:35 - Are your buyers looking for an all-in-one solution?

25:39 - ClickUp an edge case in product marketing

28:24 - Product marketing and branding goals

33:34 - Show how your product solves the problem

39:00 - Know what your audience is shopping for

41:16 - Rapid Fire

58:38 - Connect with Anthony on LinkedIn

59:05 - Parting msg: Don't underestimate the product marketing piece of the puzzle

💌 Connect with Anthony Pierri 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/anthonypierri/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/level-up-your-product-marketing-game-anthony-pierri/id1686734014?i=1000622179485

➟ Spotify 🔗 https://open.spotify.com/episode/6oHM7xmNebVKCNseRzF1uT

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MzI1YzM4MTItMjEyMS00MjQzLTk3OWUtM2QzZDk5ZTBjYTgz

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #contentmarketing #brand

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

anthony pierri podcast

product messaging

product marketing

product messaging frameworks

saas sprints podcast

fletch pmm

sales enablement strategy

messaging framework

b2b marketing

Amplify your brand narrative with content: Morgan J Ingram

yaag@saas-sprints.com (Morgan J Ingram, Yaagneshwaran Ganesh) — Mon, 17 Jul 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level.

Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy.

If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:35 - What is narrative led growth

03:26 - Who sets the tone?

06:37 - Video framework for prospecting

10:12 - What it takes to be a great content creator

14:23 - Angel Falls Method for content repurposing

17:25 - What makes Angel Falls Method different

19:20 - Not every employee will advocate your brand

20:15 - Executives need to be advocates

23:20 - Why Lavender is successful on social media

24:36 - How to advocate without losing authenticity

28:10 - Rapid Fire

38:22 - Connect with Morgan on LinkedIn

39:00 - Parting msg: Try one experiment this year that you're afraid to do

💌 Connect with Morgan J Ingram 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/morganjingram/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/amplify-your-brand-narrative-with-content-morgan-j-ingram/id1686734014?i=1000621426711

➟ Spotify 🔗 https://open.spotify.com/episode/3DKADtlbnTaCKsR5i3jfTA

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OTk0ZDA4M2MtYjE5OS00NjAzLWJkNGQtMDI0YmU5YzlkYzZi?

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs

➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE

➟ Subscribe to our newsletter 'The Sprinter'
https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #saas #contentmarketing #brand

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

morgan ingram podcast

how to build your brand narrative

angel fall method

repurposing content

morgan j ingram linkedin

content creation

brand narrative

Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow

yaag@saas-sprints.com (Yaagneshwaran Ganesh) — Mon, 10 Jul 2023 18:30:00 +0000

In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue.

Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content. If you're looking to scale your content and better understand how to use generative AI for content creation, you need to check out this episode of The SaaS Sprints Podcast!

By the end of this episode, you'll have everything you need to implement Jon Morrow's ultimate web traffic strategy and achieve much-deserved success for all your efforts.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:40 - Jon's journey into content writing

02:50 - Teaching content writing

04:02 - Business model for content writing services

06:07 - Approach to writing headlines

09:57 - When viral content translates to revenue

11:45 - How virality is built into content

14:47 - Gaps to fill as a content writer

16:48 - It's not a distribution problem

17:35 - Rapid Fire

26:50 - AI content created well can be indistinguishable from top 1% writers

💌 Connect with Jon Morrow 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/jon-morrow/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/paralyzed-from-the-neck-down-yet-drives-millions-in/id1686734014?i=1000620620988

➟ Spotify 🔗 https://open.spotify.com/episode/6LgyI6LLz5fICupkY84yeZ

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OWU0NDMxNzItN2M4ZS00YzdjLTk0YTYtNmJlNjQ1YzA0OWI4

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.

You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4

➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8

➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share

➟ Subscribe to our newsletter 'The Sprinter'

https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints

#saas #contentmarketing #ai #generativeai

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

generative ai

saas content

saas sprints

viral content

website traffic

How to master growth experiments: Andres Glusman

yaag@saas-sprints.com (Andres Glusman, Yaagneshwaran Ganesh) — Mon, 3 Jul 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.

If you're looking to improve your conversion, and the overall growth, then this episode is for you.

By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:20 - Why 1 out of 5 growth experiments fail?

03:18 - Why run growth experiments in isolated manner?

05:49 - When and when not to run tests?

09:48 - Relationship between experiments & bottom line

11:40 - The MeetUp case study

15:15 - Framework for running growth experiments

19:20 - Why isolate elements in an experiment?

22:00 - CRO isn't all abt changing button colors

23:38 - Building what people want is tough

27:49 - Product launches and marketing launches are different things

31:09 - Rapid Fire

41:02 - Connect with Andres Glusman on LinkedIn

41:44 - Parting msg: Hone in on the things that matter and work

💌 Connect with Andres Glusman 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/glusman/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219

➟ Spotify 🔗 https://open.spotify.com/episode/1eCndoEQ7wRCQM6BNB8fcf

➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0

➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4

➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8

➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints #saas #contentmarketing #growth

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

conversion rate optimization

growthmindset

saas content

the saas sprints podcast

demand generation

copy optimization

ai technology

growth experiments

Unlock the secrets to memorable content with AI: Ryan Law

yaag@saas-sprints.com (Yaagneshwaran Ganesh) — Mon, 26 Jun 2023 18:30:00 +0000

In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources.

If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you!

By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro
01:30 - How to reverse the damage of shallow content
03:17 - The move from SEO content to POV content
04:29 - The antidote to too much AI generated content
06:02 - How to create quality thought leadership content
08:32 - Executing thought leadership
10:27 - Ryan's best performing content in 2023
12:07 - Using AI the right way in content creation
15:30 - Be aware of the possible misinformation
17:17 - From content writer to CMO in 5 years
19:37 - When should you outsource content
21:45 - Setting the right expectations with content agencies
22:16 - Rapid Fire
31:36 - Connect with Ryan Law on LinkedIn
31:57 - Parting msg: It's time to create interesting, fun & opinionated content

💌 Connect with Ryan Law 💌

➟ Linkedin 🔗 https://www.linkedin.com/in/thinkingslow/

Also, please listen to the episode on:

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/unlock-the-secrets-to-memorable-content-with-ai-ryan-law/id1686734014?i=1000618394438

➟ Spotify 🔗 https://open.spotify.com/episode/6ZN8PhlVqVhPSAKU6oPzJJ

➟ Google Podcast 🔗 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTFkYjMzNWMtMjA0MC00NDBhLTlmNWQtZThjOTRmNGJhYWY2

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🔗 https://www.saas-sprints.com/

➟ Subscribe to our newsletter 'The Sprinter'

https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints

#saas #contentmarketing #generativeai

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

content marketing

saas content

the saas sprints podcast

thought leadership

demand generation

Generative AI

chatgpt

bard

Is your product positioning working? : April Dunford

yaag@saas-sprints.com (April Dunford, Yaagneshwaran Ganesh) — Mon, 19 Jun 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.

She also throws light on when and how frequently should an organization test and adjust their positioning.

If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro

01:29 - When are you ready for positioning

04:13 - How many customers before you validate positioning

06:45 - Transitioning the positioning story from founder-led

09:59 - April's client qualification process

13:48 - Positioning when people don't realize they have a problem

16:54 - Educating the market

20:00 - The need for a cross-functional team

23:28 - What people don't get about boiler plates

25:55 - How often should you reposition your product

29:54 - What do you reposition for?

34:58 - Sales Pitch: the book overview

40:22 - Positioning shouldn't live in the marketing side of the house

44:45 - Rapid Fire

1:02:19 - Connect with April Dunford on LinkedIn

1:02:57 - Parting msg: Stay cool, stay sassy

💌 Connect with April Dunford💌
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/

✨ Also, please listen to episode on: ✨
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

➟ Subscribe to our newsletter 'The Sprinter'

🔗https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

content marketing

positioning

product marketing

the saas sprints podcast

demand generation

repositioning

lead generation

sales pipeline

SaaS

sales

How to build $2m pipeline using content-led evangelism: Nick Bennett

yaag@saas-sprints.com (Nick Bennett, Yaagneshwaran Ganesh) — Mon, 12 Jun 2023 18:30:00 +0000

➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro

01:20 - Journey from field marketing to event led growth

04:10 - The rise of event led growth

06:30 - What is event led intent?

08:06 - How content works in events

09:11 - How Airmeet does 26 events a quarter

10:40 - Event KPIs

13:22 - How to apply the people-first mindset into action

15:30 - KPIs for an evangelist

21:10 - Rapid Fire Questions

25:43 - Connect with Nick Bennett on LinkedIn

26:00 - Parting msg: Haters hate, creators create

💌 Connect with Nick Bennett💌
➟ Linkedin
🔗 https://www.linkedin.com/in/nickbennett1/

🎧 Also, please listen to episode on:
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/how-to-build-$2m-pipeline-using-content-led-evangelism/id1686734014?i=1000616701670
➟ Spotify
🔗 https://open.spotify.com/episode/5XLZXf8vEvOWNfliMQ1OYh
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZWEzZTljYzktOGE1MS00YzJmLTk2ZTYtZTIzYzE0ZTc4YzVj

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Go from 0 to 25k in web traffic in 6 months | Jakub Rudnik | The SaaS Sprints Podcast | Ep #5 🔗https://youtu.be/MkPwZKfRKk0
➟ Content and pricing lessons from customer churns | Andrus Purde | The SaaS Sprints Podcast | Ep #4 🔗https://youtu.be/Xvv8EA0UfCg
➟ Guess the ClickUp core value Melissa Rosenthal chose 🔗 https://youtube.com/shorts/EQVy4omhM3g?feature=share
➟ ClickUp's framework to going viral with their videos 🔗 https://youtube.com/shorts/yyiCFk9GG7U?feature=share
➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
content marketing
event led growth
evangelism
the saas sprints podcast
demand generation
b2b marketing
lead generation
sales pipeline
revenue

Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik

yaag@saas-sprints.com (Jakub Rudnik, Yaagneshwaran Ganesh) — Mon, 5 Jun 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.

In this episode, Jakub covers the following topics:

How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS
His scalable method for arriving at content topics and aligning it to marketing goals
How to measure content success, and a lot more.

If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!

Chapters:

00:00 - Intro

01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign

05:33 - Choosing content marketing topics

10:11 - Customer language vs keyword search volume

12:25 - Content marketing approach at ActiveCampaign

14:46 - When and when not to use AI for content creation

16:48 - Content strategy for horizontal SaaS vs. vertical SaaS

19:47 - Most important content metric to measure

23:00 - Intent and conversion percentages

24:53 - LinkedIn's role in the content marketing mix

29:10 - Rapid Fire Questions

39:30 - Connect with Jakub on LinkedIn

40:00 - Parting msg: Try to find ways to solve problems with content

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

💌 Connect with Jakub Rudnik💌
➟ Linkedin 🔗 https://www.linkedin.com/in/jakubrudnik/

➟ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/

➟ Twitter 🔗https://twitter.com/SaaS_Sprints

#saas #contentmarketing #contentcreation

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

content marketing

website traffic

content marketing tips

the saas sprints podcast

active campaign

b2b marketing

lead generation

google search console

Content and pricing lessons from customer churns : Andrus Purde

yaag@saas-sprints.com (Andrus Purde, Yaagneshwaran Ganesh) — Mon, 29 May 2023 18:30:00 +0000

➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product.

Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum.

This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦

00:00 - Intro
01:46 - The role of content from a founder perspective
03:31 - If everyone uses AI for content creation
04:53 - Outfunnel's inbound-outbound mix
06:05 - How category awareness impacts marketing mix
06:42 - Content strategy and how to choose topics
08:30 - Expectations from content
10:05 - Organic and direct traffic as sources
12:50 - Defining lead sources
13:38 - Using data and content to improve customer experience
17:41 - Rapid Fire Questions
26:37 - Connect with Andrus on LinkedIn
27:08 - Parting msg: Build relationships

💌 Connect with Andrus Purde💌
➟ Linkedin 🔗 https://www.linkedin.com/in/andruspurde/

➟ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹
➟ Linkedin 🔗https://www.linkedin.com/company/saas-sprints/
➟ Twitter 🔗https://twitter.com/SaaS_Sprints

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

#saas #contentmarketing #demand

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
demand generation
outfunnel
content marketing tips
the saas sprints podcast
b2b lead generation
b2b marketing
pricing
go to market

Chili Piper's demand generation game: with Tara Robertson

yaag@saas-sprints.com (Tara Robertson, Yaagneshwaran Ganesh) — Mon, 22 May 2023 18:30:00 +0000

In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand.

She discusses what makes the different channels of Chili Piper tick, sometimes even with on zero budget.

If you want to learn how to do demand generation the right away, the role of content in demand generation, and the mistakes to avoid when building your demand generation program, this episode is for you.

We hope you're able to apply the tips from this episode to generate demand across your channels, attract the right audience, and grow your business.

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:08 - How are demand generation and demand capture different
02:50 - Role of content in demand gen for Chili Piper
04:09 - Piper takeovers
06:10 - Thought leadership execution process
08:35 - Overcoming objections in though leadership execution
09:30 - Qualifying intent across channels
12:40 - Should there be gated content at all?
14:32 - Newsletter as an alternative to traditional gated content
15:53 - Podcasting as an integral demand generation lever
17:11 - Metrics to measure demand generation
19:02 - Rapid Fire Questions
23:09 - Connect with Tara on LinkedIn
23:37 - Parting msg: Try to find your community

💌 Connect with Tara Robertson💌
➟ Linkedin 🔗 https://www.linkedin.com/in/taraarobertson/

➟ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.

#saas #contentmarketing #demandgeneration

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
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Stop making selfish content: with Will Aitken

yaag@saas-sprints.com (Will Aitken, Yaagneshwaran Ganesh) — Mon, 15 May 2023 18:30:00 +0000

➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more. He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how to integrate video into your demand generation, prospecting, and most importantly, the mistakes to avoid when building a video program. If you're looking to start making video content and you're not sure where to start, then this episode of The SaaS Sprints Podcast is for you! We hope you're able to apply content marketing tips from this episode to build trust for your channels, attract the right audience, and grow your business. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:17 - Will Aitken's content creation process 04:20 - Journey from seller to social content 05:35 - Need to create content for specific platforms 07:42 - Diversifying platforms: biggest opportunity for creators 09:30 - Translating social engagement to business outcomes 10:58 - The future is diversified content 13:30 - Role of video in prospecting 16:17 - How to use AI for content inspiration 17:43 - AI tools supporting content production 19:40 - Lavender's recipe to telling great stories 20:30 - Rapid Fire Questions 26:45 - Connect with Will on LinkedIn 27:10 - Reminder: Stop making selfish content - ➡️ About SaaS Sprints, the content marketing agency: SaaS Sprints is a content marketing agency that helps SaaS companies in generating demand. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of Chinese whisper. ➡️ Related searches: video content video prospecting content marketing tips repurpose content how to create content for youtube how to create content for tiktok content marketing podcast

How ClickUp grew 100x with content marketing: Melissa Rosenthal

yaag@saas-sprints.com (Melissa Rosenthal, Yaagneshwaran Ganesh) — Sat, 6 May 2023 13:11:19 +0000

In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level. In this first episode of The SaaS Sprints Podcast, Melissa shares her story of how ClickUp leverages content, how they use PoVs and personalities to punch up their competition, their frameworks for videos, social media and a lot more. If you want to grow your SaaS and leverage content as a core growth pillar, this episode is a must listen. ➡️ ⁣Here's a quick overview of the episode: 00:00 - Intro 01:28 - Content marketing playbook of ClickUp 03:26 - Showcasing personality through content 06:40 - How to punch up heavyweight competition 08:10 - Getting buy-in for punching up 09:30 - The marketing org structure at ClickUp 10:40 - Brining in attitude & personality 11:40 - Content as a monetization model 14:20 - Content framework & framework for viral videos 15:45 - ClickUp's early all-in-one positioning 16:40 - Learnings from ClickUp 3.0 launch 19:00 - Rapid Fire Questions 26:46 - Connect with Melissa 27:10 - Melissa's parting message ➡️ Related searches: content marketing content marketing tips saas content saas content marketing content marketing strategies content marketing podcast