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    <title>CNBC Sport</title>
    <description>CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry&apos;s future.</description>
    <copyright>2025 CNBC</copyright>
    <language>en</language>
    <pubDate>Thu, 30 Apr 2026 10:00:00 +0000</pubDate>
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    <itunes:summary>CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry&apos;s future.</itunes:summary>
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      <itunes:name>CNBC</itunes:name>
      <itunes:email>pods@versantmedia.com</itunes:email>
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      <title>F1 Academy’s Mission: Susie Wolff on Building a Pathway for Women in F1 4/30/26</title>
      <description><![CDATA[<p>Susie Wolff (Managing Director, F1 Academy) sits down with Alex Sherman for a candid conversation about what F1 Academy is building—and why its mission goes far beyond a single “first woman in F1” headline. Wolff breaks down the structural and financial barriers that have kept women from advancing in motorsport, how F1 Academy is designed to grow a real talent pipeline, and why visibility matters for the next generation of drivers.</p>
<p> </p>
<p><strong>Key topics and takeaways:</strong></p>
<ul>
 <li>The real end goal of F1 Academy: developing talent, challenging perceptions, and expanding opportunity—not creating permanent segregation in racing</li>
 <li>Why funding matters: reducing the pay-to-race burden so drivers can prove performance without the usual financial gatekeeping</li>
 <li>Whether an all-women series could evolve in the future—and why the current priority is building depth in the talent pool</li>
 <li>Momentum in fandom: Wolff points to the rapid growth of younger female fans and what that means for the sport’s future</li>
 <li>Brand and team alignment: how F1 Academy secured buy-in from all F1 teams to run shared car identity and liveries, and why that matters for legitimacy and reach</li>
 <li>The media flywheel: why Formula One’s storytelling boom (Drive to Survive and beyond) changed the sport’s reach—and what that template unlocks for new audiences</li>
 <li>Wolff’s personal journey: early racing roots in Scotland, learning to compete in a male-dominated environment, and the mindset shift that comes with confidence and leadership</li>
 <li>How the NFL Draft became a traveling mega-event—and why it delivers huge value for the league and host cities</li>
 <li>“Monetizing hope”: why the draft functions like a Super Bowl moment for every fan base, even the worst teams</li>
 <li>The mock draft / draft grades media machine—and why the “report cards” are largely unknowable in real time</li>
 <li>Why investor demand is pushing up valuations in MLB, NHL, and the NWSL as NFL/NBA prices soar</li>
 <li>NWSL expansion fees as a proxy for broader second-tier sports growth and scarcity dynamics</li>
</ul>
<p><strong>Conversation timeline (mm:ss):</strong></p>
<ul>
 <li>02:10 Why F1 Academy exists and what success really looks like</li>
 <li>03:31 Should there be a separate women’s racing league?</li>
 <li>05:12 How F1 Academy got every F1 team to back the series</li>
 <li>07:48 Wolff’s memoir <i>Driven</i> and lessons from racing’s toughest moments</li>
 <li>09:45 How she got started in racing—and when F1 became the goal</li>
 <li>12:30 Leadership ambitions, focus, and building F1 Academy for the long term</li>
 <li>13:21 Why docuseries changed F1’s global audience</li>
 <li>15:18 New storytelling partnerships and reaching new fans</li>
 <li>16:49 What needs to change next: education, access, and expanding opportunity</li>
</ul>
<p> </p>
<p><strong>Links & resources:</strong></p>
<ul>
 <li>F1 Academy (official): <a href="https://www.f1academy.com/" rel="noopener noreferrer">https://www.f1academy.com/</a></li>
 <li><i>F1: The Academy</i> on Netflix: <a href="https://www.netflix.com/title/81722244" rel="noopener noreferrer">https://www.netflix.com/title/81722244</a></li>
 <li>Hello Sunshine (Reese Witherspoon’s production company): <a href="https://hello-sunshine.com/" rel="noopener noreferrer">https://hello-sunshine.com/</a></li>
</ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 30 Apr 2026 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Alex Sherman (Host), Susie Wolff (Guest) Rick Horrow (Guest))</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>Susie Wolff (Managing Director, F1 Academy) sits down with Alex Sherman for a candid conversation about what F1 Academy is building—and why its mission goes far beyond a single “first woman in F1” headline. Wolff breaks down the structural and financial barriers that have kept women from advancing in motorsport, how F1 Academy is designed to grow a real talent pipeline, and why visibility matters for the next generation of drivers.</p>
<p> </p>
<p><strong>Key topics and takeaways:</strong></p>
<ul>
 <li>The real end goal of F1 Academy: developing talent, challenging perceptions, and expanding opportunity—not creating permanent segregation in racing</li>
 <li>Why funding matters: reducing the pay-to-race burden so drivers can prove performance without the usual financial gatekeeping</li>
 <li>Whether an all-women series could evolve in the future—and why the current priority is building depth in the talent pool</li>
 <li>Momentum in fandom: Wolff points to the rapid growth of younger female fans and what that means for the sport’s future</li>
 <li>Brand and team alignment: how F1 Academy secured buy-in from all F1 teams to run shared car identity and liveries, and why that matters for legitimacy and reach</li>
 <li>The media flywheel: why Formula One’s storytelling boom (Drive to Survive and beyond) changed the sport’s reach—and what that template unlocks for new audiences</li>
 <li>Wolff’s personal journey: early racing roots in Scotland, learning to compete in a male-dominated environment, and the mindset shift that comes with confidence and leadership</li>
 <li>How the NFL Draft became a traveling mega-event—and why it delivers huge value for the league and host cities</li>
 <li>“Monetizing hope”: why the draft functions like a Super Bowl moment for every fan base, even the worst teams</li>
 <li>The mock draft / draft grades media machine—and why the “report cards” are largely unknowable in real time</li>
 <li>Why investor demand is pushing up valuations in MLB, NHL, and the NWSL as NFL/NBA prices soar</li>
 <li>NWSL expansion fees as a proxy for broader second-tier sports growth and scarcity dynamics</li>
</ul>
<p><strong>Conversation timeline (mm:ss):</strong></p>
<ul>
 <li>02:10 Why F1 Academy exists and what success really looks like</li>
 <li>03:31 Should there be a separate women’s racing league?</li>
 <li>05:12 How F1 Academy got every F1 team to back the series</li>
 <li>07:48 Wolff’s memoir <i>Driven</i> and lessons from racing’s toughest moments</li>
 <li>09:45 How she got started in racing—and when F1 became the goal</li>
 <li>12:30 Leadership ambitions, focus, and building F1 Academy for the long term</li>
 <li>13:21 Why docuseries changed F1’s global audience</li>
 <li>15:18 New storytelling partnerships and reaching new fans</li>
 <li>16:49 What needs to change next: education, access, and expanding opportunity</li>
</ul>
<p> </p>
<p><strong>Links & resources:</strong></p>
<ul>
 <li>F1 Academy (official): <a href="https://www.f1academy.com/" rel="noopener noreferrer">https://www.f1academy.com/</a></li>
 <li><i>F1: The Academy</i> on Netflix: <a href="https://www.netflix.com/title/81722244" rel="noopener noreferrer">https://www.netflix.com/title/81722244</a></li>
 <li>Hello Sunshine (Reese Witherspoon’s production company): <a href="https://hello-sunshine.com/" rel="noopener noreferrer">https://hello-sunshine.com/</a></li>
</ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>F1 Academy’s Mission: Susie Wolff on Building a Pathway for Women in F1 4/30/26</itunes:title>
      <itunes:author>Alex Sherman (Host), Susie Wolff (Guest) Rick Horrow (Guest)</itunes:author>
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      <itunes:duration>00:32:16</itunes:duration>
      <itunes:summary>F1 Academy Managing Director Susie Wolff joins Alex Sherman to explain how the series is removing financial barriers, developing female racing talent, and changing perceptions in motorsport. They also discuss the impact of racing docuseries, the growing female F1 fan base, and what it will take to see a woman reach Formula One.  

 

Alex Sherman also speaks with sports business strategist Rick Horrow to break down how the NFL Draft became a tentpole business event—and why “monetizing hope” works so well for the league. They also explore rising valuations in leagues like the NWSL, the investor spillover effect from the NFL/NBA, and what Formula One’s move to Apple TV could signal for premium sports media rights.

 </itunes:summary>
      <itunes:subtitle>F1 Academy Managing Director Susie Wolff joins Alex Sherman to explain how the series is removing financial barriers, developing female racing talent, and changing perceptions in motorsport. They also discuss the impact of racing docuseries, the growing female F1 fan base, and what it will take to see a woman reach Formula One.  

 

Alex Sherman also speaks with sports business strategist Rick Horrow to break down how the NFL Draft became a tentpole business event—and why “monetizing hope” works so well for the league. They also explore rising valuations in leagues like the NWSL, the investor spillover effect from the NFL/NBA, and what Formula One’s move to Apple TV could signal for premium sports media rights.

 </itunes:subtitle>
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      <title>Heisman Winner Fernando Mendoza on the NFL Draft 4/23/26</title>
      <description><![CDATA[<p>Fernando Mendoza joins Alex Sherman to discuss an unconventional draft run-up, the mindset needed to lead at the next level, and how he’s approaching brand-building and money management before ever taking an NFL snap.</p>
<p>They start with Mendoza’s pre-draft interactions—combine meetings with multiple teams and a single Top 30 visit—plus what it means to focus on finding the one franchise that truly believes in you. From there, Mendoza reflects on meeting Tom Brady during his Raiders visit, why Brady’s mental and emotional approach stands out to him, and how he plans to learn from great coaches and teammates if that becomes his landing spot.</p>
<p>Mendoza also opens up about the role sports psychology plays in his development: visualization, breathing habits, sleep, and a daily commitment to improving physically, mentally, and emotionally. Even as a projected top pick, he explains why he still sees himself as “at the bottom of the totem pole” among NFL quarterbacks—and why earning leadership matters more than being handed it.</p>
<p>On the business side, Mendoza discusses his education path (including business programs at Cal and Indiana), the importance his family places on being informed, and how NIL has changed the timeline for athletes to form major brand partnerships. He highlights his partnership with Boss (alongside Adidas), and how presenting well off the field is part of the identity he’s intentionally building.</p>
<p> </p>
<p><strong>Key topics covered:</strong></p>
<ul>
 <li>Draft process realities: combine meetings vs. Top 30 visits, and why “you only need one team”</li>
 <li>Meeting Tom Brady through the Raiders and what Mendoza hopes to learn from him</li>
 <li>Sports psychology habits: visualization, breathing, sleep, and mental performance training</li>
 <li>Competing vs. starting right away: Mendoza’s “whatever the coach decides” approach</li>
 <li>NIL partnerships, personal brand building, and why Boss fits the “class act” standard he’s aiming for</li>
 <li>Investing priorities: saving, living frugally, giving back, and his family-first motivation tied to his mother’s MS</li>
</ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 23 Apr 2026 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Alex Sherman, Fernando Mendoza, Dane Brugler)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>Fernando Mendoza joins Alex Sherman to discuss an unconventional draft run-up, the mindset needed to lead at the next level, and how he’s approaching brand-building and money management before ever taking an NFL snap.</p>
<p>They start with Mendoza’s pre-draft interactions—combine meetings with multiple teams and a single Top 30 visit—plus what it means to focus on finding the one franchise that truly believes in you. From there, Mendoza reflects on meeting Tom Brady during his Raiders visit, why Brady’s mental and emotional approach stands out to him, and how he plans to learn from great coaches and teammates if that becomes his landing spot.</p>
<p>Mendoza also opens up about the role sports psychology plays in his development: visualization, breathing habits, sleep, and a daily commitment to improving physically, mentally, and emotionally. Even as a projected top pick, he explains why he still sees himself as “at the bottom of the totem pole” among NFL quarterbacks—and why earning leadership matters more than being handed it.</p>
<p>On the business side, Mendoza discusses his education path (including business programs at Cal and Indiana), the importance his family places on being informed, and how NIL has changed the timeline for athletes to form major brand partnerships. He highlights his partnership with Boss (alongside Adidas), and how presenting well off the field is part of the identity he’s intentionally building.</p>
<p> </p>
<p><strong>Key topics covered:</strong></p>
<ul>
 <li>Draft process realities: combine meetings vs. Top 30 visits, and why “you only need one team”</li>
 <li>Meeting Tom Brady through the Raiders and what Mendoza hopes to learn from him</li>
 <li>Sports psychology habits: visualization, breathing, sleep, and mental performance training</li>
 <li>Competing vs. starting right away: Mendoza’s “whatever the coach decides” approach</li>
 <li>NIL partnerships, personal brand building, and why Boss fits the “class act” standard he’s aiming for</li>
 <li>Investing priorities: saving, living frugally, giving back, and his family-first motivation tied to his mother’s MS</li>
</ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Heisman Winner Fernando Mendoza on the NFL Draft 4/23/26</itunes:title>
      <itunes:author>Alex Sherman, Fernando Mendoza, Dane Brugler</itunes:author>
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      <itunes:duration>00:39:46</itunes:duration>
      <itunes:summary>CNBC’s Alex Sherman speaks with #1 Draft prospect and Heisman winner Fernando Mendoza. He breaks down his NFL draft process, what he learned meeting with the Raiders and Tom Brady, and how sports psychology shapes his approach as a presumed top pick. He also shares how he’s building the Mendoza brand through NIL partnerships and why investing in himself and his family comes first. Then, Dane Brugler, The Athletic’s Draft Guru and author of ‘The Beast’ gives us his take on the upcoming draft.  </itunes:summary>
      <itunes:subtitle>CNBC’s Alex Sherman speaks with #1 Draft prospect and Heisman winner Fernando Mendoza. He breaks down his NFL draft process, what he learned meeting with the Raiders and Tom Brady, and how sports psychology shapes his approach as a presumed top pick. He also shares how he’s building the Mendoza brand through NIL partnerships and why investing in himself and his family comes first. Then, Dane Brugler, The Athletic’s Draft Guru and author of ‘The Beast’ gives us his take on the upcoming draft.  </itunes:subtitle>
      <itunes:keywords>business administration cal haas, investing for athletes, adidas sponsorship, mental performance training, fernando mendoza, raiders quarterback, sports psychology football, nfl draft interview, quarterback brand building, nfl combine meetings, tom brady raiders owner, nil partnerships college football, indiana kelley mba, boss partnership, top 30 visit, visualization breathing sleep</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Charlotte Hornets&apos; Shelly Cayette-Weston on how the NBA franchise is rebuilding growth, revenue, and the fan experience 4/16/26</title>
      <description><![CDATA[<p>CNBC's Lillian Rizzo joins Alex Sherman on what may really be behind the Justice Department's antitrust investigation into the NFL. Then, Alex speaks with Shelly Cayette-Weston, President of Business Operations for the Charlotte Hornets, about how the organization is strengthening its business foundation while building a winning culture on and off the court.<br>
 She details what the president of business operations role looks like for an NBA franchise, from overseeing ticket sales, sponsorships, operations, and community engagement to leading fan experience strategy across more than 150 events at Spectrum Center each year. She also explains how the Hornets are measuring progress through attendance growth, business performance, and deeper community connection.<br><br>
 Alex and Shelly also explore why the Hornets’ recent gains are about more than improved on-court play. Shelly points to long-term ownership vision, fan re-engagement, market growth in Charlotte, and major investments like the $245 million Spectrum Center renovation as key drivers of momentum. She also discusses the changing regional sports media landscape, and how the organization is thinking about future revenue growth across ticketing, premium experiences, partnerships, and media rights.<br><br>
 Topics discussed:<br>
  01:57 Hornets attendance growth, franchise momentum, and building a winning culture<br>
  03:08 Lessons Shelly Cayette-Weston brought from the Cleveland Cavaliers to Charlotte<br>
  05:18 Why business performance is not solely dependent on wins and losses<br>
  06:53 How fan engagement, legacy fans, and the Spectrum Center renovation boosted attendance<br>
  07:39 The Hornets’ revenue strategy across ticket sales, sponsorships, premium, and media<br>
  10:08 The collapse of the regional sports network model and what it means for local NBA rights<br>
  11:29 What is next for the Hornets, including the Novant Health practice facility and long-term fan experience plans<br>
  12:47 Why the franchise believes its young core and draft capital position it for sustainable growth</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 16 Apr 2026 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Lillian Rizzo joins Alex Sherman on what may really be behind the Justice Department's antitrust investigation into the NFL. Then, Alex speaks with Shelly Cayette-Weston, President of Business Operations for the Charlotte Hornets, about how the organization is strengthening its business foundation while building a winning culture on and off the court.<br>
 She details what the president of business operations role looks like for an NBA franchise, from overseeing ticket sales, sponsorships, operations, and community engagement to leading fan experience strategy across more than 150 events at Spectrum Center each year. She also explains how the Hornets are measuring progress through attendance growth, business performance, and deeper community connection.<br><br>
 Alex and Shelly also explore why the Hornets’ recent gains are about more than improved on-court play. Shelly points to long-term ownership vision, fan re-engagement, market growth in Charlotte, and major investments like the $245 million Spectrum Center renovation as key drivers of momentum. She also discusses the changing regional sports media landscape, and how the organization is thinking about future revenue growth across ticketing, premium experiences, partnerships, and media rights.<br><br>
 Topics discussed:<br>
  01:57 Hornets attendance growth, franchise momentum, and building a winning culture<br>
  03:08 Lessons Shelly Cayette-Weston brought from the Cleveland Cavaliers to Charlotte<br>
  05:18 Why business performance is not solely dependent on wins and losses<br>
  06:53 How fan engagement, legacy fans, and the Spectrum Center renovation boosted attendance<br>
  07:39 The Hornets’ revenue strategy across ticket sales, sponsorships, premium, and media<br>
  10:08 The collapse of the regional sports network model and what it means for local NBA rights<br>
  11:29 What is next for the Hornets, including the Novant Health practice facility and long-term fan experience plans<br>
  12:47 Why the franchise believes its young core and draft capital position it for sustainable growth</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Charlotte Hornets&apos; Shelly Cayette-Weston on how the NBA franchise is rebuilding growth, revenue, and the fan experience 4/16/26</itunes:title>
      <itunes:author>CNBC</itunes:author>
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      <itunes:duration>00:26:51</itunes:duration>
      <itunes:summary>CNBC&apos;s Lillian Rizzo joins Alex Sherman on what may really be behind the Justice Department&apos;s antitrust investigation into the NFL. Then, Alex speaks with Shelly Cayette-Weston, President of Business Operations for the Charlotte Hornets, about how the organization is strengthening its business foundation while building a winning culture on and off the court.She details what the president of business operations role looks like for an NBA franchise, from overseeing ticket sales, sponsorships, operations, and community engagement to leading fan experience strategy across more than 150 events at Spectrum Center each year. She also explains how the Hornets are measuring progress through attendance growth, business performance, and deeper community connection.</itunes:summary>
      <itunes:subtitle>CNBC&apos;s Lillian Rizzo joins Alex Sherman on what may really be behind the Justice Department&apos;s antitrust investigation into the NFL. Then, Alex speaks with Shelly Cayette-Weston, President of Business Operations for the Charlotte Hornets, about how the organization is strengthening its business foundation while building a winning culture on and off the court.She details what the president of business operations role looks like for an NBA franchise, from overseeing ticket sales, sponsorships, operations, and community engagement to leading fan experience strategy across more than 150 events at Spectrum Center each year. She also explains how the Hornets are measuring progress through attendance growth, business performance, and deeper community connection.</itunes:subtitle>
      <itunes:keywords>ticket sales strategy nba, charlotte hornets, sports business strategy, shelly cayette-weston, charlotte hornets attendance growth, alex sherman, spectrum center renovation, regional sports network collapse, hornets sponsorship revenue, sports franchise revenue growth, nba business operations, nba fan experience, fanduel sports network, nba media rights, novant health practice facility</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <title>Lindsey Vonn on Recovery, Comebacks, and the Business of Ski Racing 4/9/26</title>
      <description><![CDATA[<p>Dom Chu joins Alex Sherman to break down the latest storylines heading into the Masters. Then, Lindsey Vonn joins Alex to share how she’s recovering physically and mentally after a major crash—and what it could mean for the final chapter of her ski racing career. They also dig into longevity in elite sports, why Olympic athletes struggle financially, and how storytelling and women’s sports investing are changing the game.</p>
<p>Lindsey Vonn sits down with Alex Sherman for a candid conversation about recovery, resilience, and what it really takes to build a lasting career in an Olympic sport. Lindsey opens up about where she is in rehab—moving from a wheelchair to crutches—and how she’s balancing patience, progress, and the uncertainty of what comes next.</p>
<p>They discuss the realities of returning from a severe injury, including the impact of multiple surgeries, cartilage damage, and the steps still ahead (including hardware removal and an ACL replacement). Lindsey also shares her mindset around risk and crashing in downhill skiing—and why she focuses on progress rather than fear.</p>
<p>The conversation expands into the bigger picture of longevity in sports, with reflections on athletes competing at older ages and what motivation, physical readiness, and personal drive look like later in a career. They touch on Tiger Woods’ comeback efforts, as well as examples like Tom Brady and Lewis Hamilton, and what inspiration (and caution) can come from watching other elite competitors push the timeline.</p>
<p>In the second half, Lindsey gets into the business side of skiing and Olympic sports: how few athletes can truly make a sustainable living, what she learned early from her father about building a career beyond results, and what she believes could help the sport grow. Her take is clear: sports are entertainment, and athletes who can tell their story—especially through social media—can build deeper fan connection, visibility, and long-term earning power.</p>
<p>Lindsey also shares why she’s passionate about investing in women’s sports, why she believed the category was undervalued, and how cultural momentum is finally “moving the needle” across leagues and athletes. She talks about taking a personal, values-driven approach to partnerships and mentions a campaign with InVivid focused on educating people about antibodies and immune health.</p>
<p> </p>
<p><strong>Timestamps (select moments)</strong><br>
 01:56 Why she doesn’t want her crash to be the final chapter—and what’s still ahead medically<br>
 03:03 Recovery outlook, fasciotomy concerns, and regaining function<br>
 04:26 Risk, crashing, and why she doesn’t dwell on fear<br>
 06:07 Longevity in sports: Tiger Woods, Tom Brady, and competing later in life<br>
 08:03 The economics of ski racing and why most athletes can’t earn a strong living<br>
 09:57 How athletes can grow their sport through storytelling and social media<br>
 11:07 Values-driven partnerships, sponsorship longevity, and the InVivid antibodies campaign<br>
 12:56 Investing in women’s sports and why the category has been undervalued</p>
<p>Links & Resources<br>
 Otter.ai transcription: <a href="https://otter.ai/" target="_blank" rel="noopener noreferrer">https://otter.ai</a></p>
<p> </p>
<p><br>
  </p>
<p> </p>
<p><br>
  </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 9 Apr 2026 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Alex Sherman, Dominic Chu, Lindsey Vonn)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>Dom Chu joins Alex Sherman to break down the latest storylines heading into the Masters. Then, Lindsey Vonn joins Alex to share how she’s recovering physically and mentally after a major crash—and what it could mean for the final chapter of her ski racing career. They also dig into longevity in elite sports, why Olympic athletes struggle financially, and how storytelling and women’s sports investing are changing the game.</p>
<p>Lindsey Vonn sits down with Alex Sherman for a candid conversation about recovery, resilience, and what it really takes to build a lasting career in an Olympic sport. Lindsey opens up about where she is in rehab—moving from a wheelchair to crutches—and how she’s balancing patience, progress, and the uncertainty of what comes next.</p>
<p>They discuss the realities of returning from a severe injury, including the impact of multiple surgeries, cartilage damage, and the steps still ahead (including hardware removal and an ACL replacement). Lindsey also shares her mindset around risk and crashing in downhill skiing—and why she focuses on progress rather than fear.</p>
<p>The conversation expands into the bigger picture of longevity in sports, with reflections on athletes competing at older ages and what motivation, physical readiness, and personal drive look like later in a career. They touch on Tiger Woods’ comeback efforts, as well as examples like Tom Brady and Lewis Hamilton, and what inspiration (and caution) can come from watching other elite competitors push the timeline.</p>
<p>In the second half, Lindsey gets into the business side of skiing and Olympic sports: how few athletes can truly make a sustainable living, what she learned early from her father about building a career beyond results, and what she believes could help the sport grow. Her take is clear: sports are entertainment, and athletes who can tell their story—especially through social media—can build deeper fan connection, visibility, and long-term earning power.</p>
<p>Lindsey also shares why she’s passionate about investing in women’s sports, why she believed the category was undervalued, and how cultural momentum is finally “moving the needle” across leagues and athletes. She talks about taking a personal, values-driven approach to partnerships and mentions a campaign with InVivid focused on educating people about antibodies and immune health.</p>
<p> </p>
<p><strong>Timestamps (select moments)</strong><br>
 01:56 Why she doesn’t want her crash to be the final chapter—and what’s still ahead medically<br>
 03:03 Recovery outlook, fasciotomy concerns, and regaining function<br>
 04:26 Risk, crashing, and why she doesn’t dwell on fear<br>
 06:07 Longevity in sports: Tiger Woods, Tom Brady, and competing later in life<br>
 08:03 The economics of ski racing and why most athletes can’t earn a strong living<br>
 09:57 How athletes can grow their sport through storytelling and social media<br>
 11:07 Values-driven partnerships, sponsorship longevity, and the InVivid antibodies campaign<br>
 12:56 Investing in women’s sports and why the category has been undervalued</p>
<p>Links & Resources<br>
 Otter.ai transcription: <a href="https://otter.ai/" target="_blank" rel="noopener noreferrer">https://otter.ai</a></p>
<p> </p>
<p><br>
  </p>
<p> </p>
<p><br>
  </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Lindsey Vonn on Recovery, Comebacks, and the Business of Ski Racing 4/9/26</itunes:title>
      <itunes:author>Alex Sherman, Dominic Chu, Lindsey Vonn</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/1228ffdb-a0cb-4c4e-b388-eb7c47ac0d29/0d35c9f0-98a8-4dc3-a9d4-d8068b07a9d8/3000x3000/lindsey_vonn_still.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:17</itunes:duration>
      <itunes:summary>Dom Chu joins Alex Sherman to break down the latest storylines heading into the Masters. Then, Lindsey Vonn joins Alex to share how she’s recovering physically and mentally after a major crash—and what it could mean for the final chapter of her ski racing career. They also dig into longevity in elite sports, why Olympic athletes struggle financially, and how storytelling and women’s sports investing are changing the game.</itunes:summary>
      <itunes:subtitle>Dom Chu joins Alex Sherman to break down the latest storylines heading into the Masters. Then, Lindsey Vonn joins Alex to share how she’s recovering physically and mentally after a major crash—and what it could mean for the final chapter of her ski racing career. They also dig into longevity in elite sports, why Olympic athletes struggle financially, and how storytelling and women’s sports investing are changing the game.</itunes:subtitle>
      <itunes:keywords>athlete personal branding, women’s sports investing, alex sherman interview lindsey vonn, ski racing comeback, olympic athlete longevity, business of ski racing, lindsey vonn injury rehab, sponsorship strategy for athletes, invivid antibodies campaign, tiger woods comeback discussion, lindsey vonn recovery, downhill skiing injuries, sports storytelling on social media, making money in olympic sports</itunes:keywords>
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      <title>Sports Professor Rick Horrow and Soccer Legend Landon Donovan 3/26/26</title>
      <description><![CDATA[<p>Landon Donovan sits down with Alex Sherman for a wide-ranging conversation on the 2026 World Cup, the business and visibility challenges facing Major League Soccer, and the personal realities behind elite performance—including depression, therapy, and the pressure to be “on” at all times.</p>
<p><strong>Key topics covered</strong></p>
<ul>
 <li>Why the 2026 World Cup could be a true “before and after” moment for American soccer (and why it could also be overhyped)</li>
 <li>What a “successful” World Cup looks like for the USMNT: a deep run plus iconic moments that change public perception</li>
 <li>How MLS stacks up against top European leagues—and what billionaire ownership could mean if spending and ambition rise</li>
 <li>The MLS–Apple TV model: what worked, what limited reach, and why broader promotion still matters for a growing league</li>
 <li>Donovan’s book motivations: moving beyond highlight-reel memoirs to talk honestly about depression, family, and identity</li>
 <li>A candid look at depressive episodes, including a drug-induced crisis and how meditation helped him survive it</li>
 <li>Youth soccer in the U.S.: “pay-to-play,” win-first culture, broken incentives—and Donovan’s stated mission to change it</li>
</ul>
<p><strong>Timestamps</strong></p>
<ul>
 <li>10:26 — Why 2026 could reshape U.S. soccer, and a 1994 World Cup flashback</li>
 <li>10:28 — What “success” looks like for the USMNT (deep run + iconic moments)</li>
 <li>10:30 — MLS ownership, spending power, and what exposure to the World Cup can unlock</li>
 <li>10:31 — MLS vs. Europe: where the league stands today</li>
 <li>10:36 — The MLS–Apple TV deal and the challenge of reach vs. revenue</li>
 <li>10:37 — Why Donovan wrote a book—and why mental health is central to it</li>
 <li>10:43 — Depression, suicidal thoughts, and the role of therapy and meditation</li>
 <li>10:47 — Retirement, ownership interest, and why youth soccer reform is his “next frontier”</li>
</ul>
<p> </p>
<p><strong>Resources mentioned</strong></p>
<ul>
 <li>Stream Major League Soccer on Apple TV</li>
 <li>MLS viewing FAQ and details on watching matches</li>
 <li>Lincoln City FC (club Donovan mentions investing in)</li>
</ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 26 Mar 2026 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Rick Horrow, Landon Donovan, Alex Sherman)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>Landon Donovan sits down with Alex Sherman for a wide-ranging conversation on the 2026 World Cup, the business and visibility challenges facing Major League Soccer, and the personal realities behind elite performance—including depression, therapy, and the pressure to be “on” at all times.</p>
<p><strong>Key topics covered</strong></p>
<ul>
 <li>Why the 2026 World Cup could be a true “before and after” moment for American soccer (and why it could also be overhyped)</li>
 <li>What a “successful” World Cup looks like for the USMNT: a deep run plus iconic moments that change public perception</li>
 <li>How MLS stacks up against top European leagues—and what billionaire ownership could mean if spending and ambition rise</li>
 <li>The MLS–Apple TV model: what worked, what limited reach, and why broader promotion still matters for a growing league</li>
 <li>Donovan’s book motivations: moving beyond highlight-reel memoirs to talk honestly about depression, family, and identity</li>
 <li>A candid look at depressive episodes, including a drug-induced crisis and how meditation helped him survive it</li>
 <li>Youth soccer in the U.S.: “pay-to-play,” win-first culture, broken incentives—and Donovan’s stated mission to change it</li>
</ul>
<p><strong>Timestamps</strong></p>
<ul>
 <li>10:26 — Why 2026 could reshape U.S. soccer, and a 1994 World Cup flashback</li>
 <li>10:28 — What “success” looks like for the USMNT (deep run + iconic moments)</li>
 <li>10:30 — MLS ownership, spending power, and what exposure to the World Cup can unlock</li>
 <li>10:31 — MLS vs. Europe: where the league stands today</li>
 <li>10:36 — The MLS–Apple TV deal and the challenge of reach vs. revenue</li>
 <li>10:37 — Why Donovan wrote a book—and why mental health is central to it</li>
 <li>10:43 — Depression, suicidal thoughts, and the role of therapy and meditation</li>
 <li>10:47 — Retirement, ownership interest, and why youth soccer reform is his “next frontier”</li>
</ul>
<p> </p>
<p><strong>Resources mentioned</strong></p>
<ul>
 <li>Stream Major League Soccer on Apple TV</li>
 <li>MLS viewing FAQ and details on watching matches</li>
 <li>Lincoln City FC (club Donovan mentions investing in)</li>
</ul><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Sports Professor Rick Horrow and Soccer Legend Landon Donovan 3/26/26</itunes:title>
      <itunes:author>Rick Horrow, Landon Donovan, Alex Sherman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/1228ffdb-a0cb-4c4e-b388-eb7c47ac0d29/be2a3b10-29f3-44a0-8274-373d622c300b/3000x3000/podcast_landon_still.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:40</itunes:duration>
      <itunes:summary>CNBC’s Alex Sherman speak with Sports Professor Rick Horrow about NBA expansion and March Madness, Then, Landon Donovan joins Alex to break down what the 2026 World Cup could mean for U.S. soccer, what “success” looks like for the USMNT, and how MLS can capitalize on the moment. They also discuss the league’s Apple TV strategy, Donovan’s retirement mindset, and his candid experiences with depression and therapy.</itunes:summary>
      <itunes:subtitle>CNBC’s Alex Sherman speak with Sports Professor Rick Horrow about NBA expansion and March Madness, Then, Landon Donovan joins Alex to break down what the 2026 World Cup could mean for U.S. soccer, what “success” looks like for the USMNT, and how MLS can capitalize on the moment. They also discuss the league’s Apple TV strategy, Donovan’s retirement mindset, and his candid experiences with depression and therapy.</itunes:subtitle>
      <itunes:keywords>american soccer development, mls apple tv deal, iconic world cup moments, soccer and therapy, youth soccer pay to play, athlete mental health depression, landon donovan book mental health, mls owners billionaires, 2026 world cup us soccer, mls season pass debate, landon donovan interview, usmnt world cup expectations, mls growth and spending</itunes:keywords>
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      <title>CBS Sports’ Tracy Wolfson and Hall of Fame Coach Jim Boeheim 3/19/26</title>
      <description><![CDATA[<p>Legendary Syracuse head coach Jim Boeheim sits down with Alex Sherman a few days before March Madness to break down the realities of NIL, the transfer portal, and the shifting power structure in college basketball. Boeheim argues the sport has, in many ways, improved on the court—older rosters, more talent staying in school, and an influx of international players—but says meaningful regulation (contracts, salary caps, transfer limits) is still needed to prevent the system from spinning further out of control. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 19 Mar 2026 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Alex Sherman, Tracy Wolfson, Jim Boeheim)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>Legendary Syracuse head coach Jim Boeheim sits down with Alex Sherman a few days before March Madness to break down the realities of NIL, the transfer portal, and the shifting power structure in college basketball. Boeheim argues the sport has, in many ways, improved on the court—older rosters, more talent staying in school, and an influx of international players—but says meaningful regulation (contracts, salary caps, transfer limits) is still needed to prevent the system from spinning further out of control. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>CBS Sports’ Tracy Wolfson and Hall of Fame Coach Jim Boeheim 3/19/26</itunes:title>
      <itunes:author>Alex Sherman, Tracy Wolfson, Jim Boeheim</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/1228ffdb-a0cb-4c4e-b388-eb7c47ac0d29/e7c471be-4703-4ef2-ac74-02a6d10255be/3000x3000/260317cnsportjimboeheim00214412still002.jpg?aid=rss_feed"/>
      <itunes:duration>00:26:43</itunes:duration>
      <itunes:summary>CBS Sports’ Tracy Wolfson joins Alex Sherman to break down March Madness, sharing insights and behind-the-scenes perspective from her years covering the tournament. Then, Hall of Fame coach Jim Boeheim sits down with Sherman to explain how NIL money and the transfer portal are reshaping competitive balance in men’s college basketball ahead of the Big Dance. They explore why Cinderella runs may become less common, what it will take for Syracuse to contend again, and which potential reforms—from salary caps to transfer limits—could help stabilize the sport.

Jim Boeheim joins Alex Sherman to explain how NIL money and the transfer portal are reshaping competitive balance in men’s college basketball ahead of March Madness. They also dig into why Cinderella runs may fade, what Syracuse needs to contend, and what reforms (from salary caps to transfer limits) could stabilize the sport. </itunes:summary>
      <itunes:subtitle>CBS Sports’ Tracy Wolfson joins Alex Sherman to break down March Madness, sharing insights and behind-the-scenes perspective from her years covering the tournament. Then, Hall of Fame coach Jim Boeheim sits down with Sherman to explain how NIL money and the transfer portal are reshaping competitive balance in men’s college basketball ahead of the Big Dance. They explore why Cinderella runs may become less common, what it will take for Syracuse to contend again, and which potential reforms—from salary caps to transfer limits—could help stabilize the sport.

Jim Boeheim joins Alex Sherman to explain how NIL money and the transfer portal are reshaping competitive balance in men’s college basketball ahead of March Madness. They also dig into why Cinderella runs may fade, what Syracuse needs to contend, and what reforms (from salary caps to transfer limits) could stabilize the sport. </itunes:subtitle>
      <itunes:keywords>college basketball salary cap, sports betting college athletes, cinderella story march madness, jim boeheim interview, march madness tournament, recruiting in nil era, ncaa competitive balance, syracuse basketball nil, nil college basketball, transfer portal rules, boosters and nil collectives, congress nil regulation</itunes:keywords>
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      <title>Tyler Reddick on 3 Straight NASCAR Wins, Michael Jordan, 23XI, and AI 3/12/26</title>
      <description><![CDATA[<p>Tyler Reddick joins Alex Sherman to unpack a red-hot start to the NASCAR season—three straight wins—and what’s actually behind the momentum. Reddick explains how experience at specific tracks and lessons from previous near-misses helped him execute when it mattered, including reflecting on coming up just short in the Daytona 500 and using prior failures as motivation to close races out.</p>
<p><br>
 A big focus of the conversation is 23XI Racing’s leadership—and the reality of what it’s like to drive for an ownership group that includes Michael Jordan and Denny Hamlin. Reddick shares a favorite Jordan moment that turned into real performance fuel, and he pushes back on the idea that Jordan is “just the money,” describing how both Jordan and Hamlin contribute leadership, perspective, and hands-on involvement (including Hamlin’s role in building out the team’s “Airspeed” facility).</p>
<p><br>
 They also zoom out to the business of NASCAR: what a winning streak can do for sponsorship conversations, why partner exposure matters as much as prize money, and how driver compensation can vary widely depending on contract structure (salary vs. winnings/purse-heavy deals). Reddick addresses whether any fallout lingered after 23XI’s lawsuit against NASCAR and the eventual settlement, and he explains why, from his seat, things stayed professional at the track and the relationship is moving forward.</p>
<p><br>
 Finally, Reddick weighs in on NASCAR’s current trajectory amid leadership changes and shifting motorsports attention, including the role of the Next Gen car and why tire strategy (and Goodyear’s changes) can significantly impact racing quality. The episode closes with a look at AI: while Reddick doesn’t use AI in-car, he says teams are exploring how AI might help them process overwhelming amounts of performance and race data more efficiently over time.</p>
<p> 01:30 Michael Jordan’s “jab” that motivated Reddick to improve on superspeedways<br>
  03:05 How Michael Jordan and Denny Hamlin actually lead at 23XI Racing<br>
  05:13 23XI’s lawsuit vs. NASCAR, the settlement, and whether anything lingers<br>
  06:44 Winning streak economics: sponsors, exposure, and new partnership interest<br>
  08:06 How driver pay works: salary vs. winnings and contract structure<br>
  09:33 NASCAR’s direction, leadership change, Next Gen car, and why tires matter<br>
  11:21 AI in NASCAR: using AI to sort racing data (and why it’s still early)<br>
  13:29 Phoenix sendoff and Michael Jordan’s leadership style</p>
<p> </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 12 Mar 2026 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Alex Sherman, Tyler Reddick)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>Tyler Reddick joins Alex Sherman to unpack a red-hot start to the NASCAR season—three straight wins—and what’s actually behind the momentum. Reddick explains how experience at specific tracks and lessons from previous near-misses helped him execute when it mattered, including reflecting on coming up just short in the Daytona 500 and using prior failures as motivation to close races out.</p>
<p><br>
 A big focus of the conversation is 23XI Racing’s leadership—and the reality of what it’s like to drive for an ownership group that includes Michael Jordan and Denny Hamlin. Reddick shares a favorite Jordan moment that turned into real performance fuel, and he pushes back on the idea that Jordan is “just the money,” describing how both Jordan and Hamlin contribute leadership, perspective, and hands-on involvement (including Hamlin’s role in building out the team’s “Airspeed” facility).</p>
<p><br>
 They also zoom out to the business of NASCAR: what a winning streak can do for sponsorship conversations, why partner exposure matters as much as prize money, and how driver compensation can vary widely depending on contract structure (salary vs. winnings/purse-heavy deals). Reddick addresses whether any fallout lingered after 23XI’s lawsuit against NASCAR and the eventual settlement, and he explains why, from his seat, things stayed professional at the track and the relationship is moving forward.</p>
<p><br>
 Finally, Reddick weighs in on NASCAR’s current trajectory amid leadership changes and shifting motorsports attention, including the role of the Next Gen car and why tire strategy (and Goodyear’s changes) can significantly impact racing quality. The episode closes with a look at AI: while Reddick doesn’t use AI in-car, he says teams are exploring how AI might help them process overwhelming amounts of performance and race data more efficiently over time.</p>
<p> 01:30 Michael Jordan’s “jab” that motivated Reddick to improve on superspeedways<br>
  03:05 How Michael Jordan and Denny Hamlin actually lead at 23XI Racing<br>
  05:13 23XI’s lawsuit vs. NASCAR, the settlement, and whether anything lingers<br>
  06:44 Winning streak economics: sponsors, exposure, and new partnership interest<br>
  08:06 How driver pay works: salary vs. winnings and contract structure<br>
  09:33 NASCAR’s direction, leadership change, Next Gen car, and why tires matter<br>
  11:21 AI in NASCAR: using AI to sort racing data (and why it’s still early)<br>
  13:29 Phoenix sendoff and Michael Jordan’s leadership style</p>
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      <pubDate>Thu, 22 Jan 2026 11:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Eli Manning, Alex Sherman)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman sits down with 2x Super Bowl winning MVP Eli Manning. Manning breaks down why Harbaugh is the right hire for the Giants, his relationship with ownership, and whether he’d ever consider a deeper role with the team. He also weighs in on Jaxson Dart’s potential, shares his Super Bowl picks, offers advice for players on the sport’s biggest stage, and explains why he’s bullish on the future of flag football.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Giants Legend Eli Manning 1/22/26</itunes:title>
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      <description><![CDATA[<p>CNBC’s Alex Sherman sits down with sports business professor Rick Horrow to break down the biggest storylines in sports—from college football and the NFL coaching carousel to the latest developments in WNBA labor negotiations. Sherman then speaks with ESPN tennis commentator Patrick McEnroe about the potential impact of an ATP–WTA merger, why Saudi investment is set to play an even larger role in tennis’s future, and what ESPN’s recent broadcast shakeup means for the sport.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 15 Jan 2026 11:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Rick Horrow, Patrick McEnroe, Alex Sherman)</author>
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      <pubDate>Fri, 9 Jan 2026 11:00:00 +0000</pubDate>
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      <pubDate>Thu, 1 Jan 2026 11:00:00 +0000</pubDate>
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      <pubDate>Fri, 19 Dec 2025 11:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Leigh Steinberg, Alex Sherman, Michael Ozanian)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC’s Alex Sherman and Michael Ozanian break down CNBC’s <i>Official College Sports Valuations</i>, examining what’s driving growth across the business of college athletics. Then, legendary sports agent Leigh Steinberg joins the conversation to discuss his top client Patrick Mahomes, why leagues need to take a tougher stance on sports-betting violations, and his perspective on the rapid changes reshaping college sports.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <pubDate>Thu, 11 Dec 2025 11:00:00 +0000</pubDate>
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      <title>Soccer powerhouses Michele Kang and Cindy Parlow Cone 12/4/25</title>
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      <pubDate>Thu, 4 Dec 2025 11:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (Michele Kang, Cindy Parlow Cone, Alex Sherman)</author>
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      <content:encoded><![CDATA[<p>CNBC's Alex Sherman talks with Michele Kang, businesswoman and owner of the NWSL's Washington Spirit, and Cindy Parlow Cone, president of the U.S .Soccer Federation. They discuss Kang's $55 million investment into women's sports research and how it will help fuel U.S. Soccer in the future. They also discuss Washington Spirit star Trinity Rodman and the impact of the upcoming World Cup.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Soccer powerhouses Michele Kang and Cindy Parlow Cone 12/4/25</itunes:title>
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      <pubDate>Thu, 27 Nov 2025 11:00:00 +0000</pubDate>
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      <pubDate>Thu, 13 Nov 2025 11:00:00 +0000</pubDate>
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      <pubDate>Thu, 6 Nov 2025 11:00:00 +0000</pubDate>
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      <pubDate>Thu, 9 Oct 2025 10:00:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p><i>Jerry Jones risked everything — his oil fortune, his reputation, his family's security — to buy the Dallas Cowboys for $150 million in 1989. The team was losing a million dollars a month. Most thought he was insane. But Jones saw what others didn't: the untapped goldmine of America's sport. He went to battle with the NFL over sponsorships, bringing in Nike and Pepsi when the league said he couldn't. The lawsuits were heated. But Jones was right. Today, the Cowboys are worth over $12 billion, according to CNBC calculations. In a rare conversation with CNBC's Michael Ozanian, recorded in September, Jones revealed the meeting that convinced him to bet it all, why he's embracing private equity's entrance to the NFL, and what he learned from media mogul Rupert Murdoch and Nike co-founder Phil Knight about empire building. But there's an uncomfortable truth: It's been nearly three decades since the Cowboys were last in the Super Bowl. Jones has a metaphor for that. The Cowboys, he says, are "like a room with an inch of lighter fluid all over it." They're just waiting for the match.</i></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Jerry Jones says Dallas Cowboys are ripe for a resurgence after Super Bowl drought 10/9/2025</itunes:title>
      <itunes:author>CNBC</itunes:author>
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      <itunes:duration>00:41:56</itunes:duration>
      <itunes:summary>Jerry Jones risked everything — his oil fortune, his reputation, his family&apos;s security — to buy the Dallas Cowboys for $150 million in 1989. The team was losing a million dollars a month. Most thought he was insane. But Jones saw what others didn&apos;t: the untapped goldmine of America&apos;s sport. He went to battle with the NFL over sponsorships, bringing in Nike and Pepsi when the league said he couldn&apos;t. The lawsuits were heated. But Jones was right. Today, the Cowboys are worth over $12 billion, according to CNBC calculations.
In a rare conversation with CNBC&apos;s Michael Ozanian, recorded in September, Jones revealed the meeting that convinced him to bet it all, why he&apos;s embracing private equity&apos;s entrance to the NFL, and what he learned from media mogul Rupert Murdoch and Nike co-founder Phil Knight about empire building. But there&apos;s an uncomfortable truth: It&apos;s been nearly three decades since the Cowboys were last in the Super Bowl. Jones has a metaphor for that. The Cowboys, he says, are &quot;like a room with an inch of lighter fluid all over it.&quot; They&apos;re just waiting for the match.</itunes:summary>
      <itunes:subtitle>Jerry Jones risked everything — his oil fortune, his reputation, his family&apos;s security — to buy the Dallas Cowboys for $150 million in 1989. The team was losing a million dollars a month. Most thought he was insane. But Jones saw what others didn&apos;t: the untapped goldmine of America&apos;s sport. He went to battle with the NFL over sponsorships, bringing in Nike and Pepsi when the league said he couldn&apos;t. The lawsuits were heated. But Jones was right. Today, the Cowboys are worth over $12 billion, according to CNBC calculations.
In a rare conversation with CNBC&apos;s Michael Ozanian, recorded in September, Jones revealed the meeting that convinced him to bet it all, why he&apos;s embracing private equity&apos;s entrance to the NFL, and what he learned from media mogul Rupert Murdoch and Nike co-founder Phil Knight about empire building. But there&apos;s an uncomfortable truth: It&apos;s been nearly three decades since the Cowboys were last in the Super Bowl. Jones has a metaphor for that. The Cowboys, he says, are &quot;like a room with an inch of lighter fluid all over it.&quot; They&apos;re just waiting for the match.</itunes:subtitle>
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      <title>ESPN&apos;s Mike Foss &amp; LA Dodgers CEO Stan Kasten 10/2/2025</title>
      <description><![CDATA[<p>CNBC’s Alex Sherman sits down with ESPN’s head of studio programming Mike Foss to discuss how the network is reinventing its studio shows and adapting to a rapidly shifting sports media landscape. Then, Sherman talks with Los Angeles Dodgers CEO Stan Kasten about the business of baseball: from the global marketing power of Shohei Ohtani, to the Dodgers’ fan-driven growth, to Major League Baseball’s international expansion push.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 2 Oct 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC’s Alex Sherman sits down with ESPN’s head of studio programming Mike Foss to discuss how the network is reinventing its studio shows and adapting to a rapidly shifting sports media landscape. Then, Sherman talks with Los Angeles Dodgers CEO Stan Kasten about the business of baseball: from the global marketing power of Shohei Ohtani, to the Dodgers’ fan-driven growth, to Major League Baseball’s international expansion push.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>ESPN&apos;s Mike Foss &amp; LA Dodgers CEO Stan Kasten 10/2/2025</itunes:title>
      <itunes:author>CNBC</itunes:author>
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      <itunes:duration>00:45:19</itunes:duration>
      <itunes:summary>CNBC’s Alex Sherman sits down with ESPN’s head of studio programming Mike Foss to discuss how the network is reinventing its studio shows and adapting to a rapidly shifting sports media landscape. Then, Sherman talks with Los Angeles Dodgers CEO Stan Kasten about the business of baseball: from the global marketing power of Shohei Ohtani, to the Dodgers’ fan-driven growth, to Major League Baseball’s international expansion push.</itunes:summary>
      <itunes:subtitle>CNBC’s Alex Sherman sits down with ESPN’s head of studio programming Mike Foss to discuss how the network is reinventing its studio shows and adapting to a rapidly shifting sports media landscape. Then, Sherman talks with Los Angeles Dodgers CEO Stan Kasten about the business of baseball: from the global marketing power of Shohei Ohtani, to the Dodgers’ fan-driven growth, to Major League Baseball’s international expansion push.</itunes:subtitle>
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      <title>Billionaire investor &amp; former Milwaukee Bucks owner Marc Lasry 9/25/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman speaks with Marc Lasry, CEO of Avenue Capital Group and former owner of the Milwaukee Bucks. They discuss Lasry's ambitious sports fund, why he's investing in professional bull riding, the inevitability of private equity entering college sports, the NBA's expansion plans in Europe, and his bullish outlook on emerging leagues like the WNBA and women's soccer.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 25 Sep 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman speaks with Marc Lasry, CEO of Avenue Capital Group and former owner of the Milwaukee Bucks. They discuss Lasry's ambitious sports fund, why he's investing in professional bull riding, the inevitability of private equity entering college sports, the NBA's expansion plans in Europe, and his bullish outlook on emerging leagues like the WNBA and women's soccer.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Billionaire investor &amp; former Milwaukee Bucks owner Marc Lasry 9/25/25</itunes:title>
      <itunes:author>CNBC</itunes:author>
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      <itunes:duration>00:36:06</itunes:duration>
      <itunes:summary>CNBC&apos;s Alex Sherman speaks with Marc Lasry, CEO of Avenue Capital Group and former owner of the Milwaukee Bucks. They discuss Lasry&apos;s ambitious sports fund, why he&apos;s investing in professional bull riding, the inevitability of private equity entering college sports, the NBA&apos;s expansion plans in Europe, and his bullish outlook on emerging leagues like the WNBA and women&apos;s soccer.</itunes:summary>
      <itunes:subtitle>CNBC&apos;s Alex Sherman speaks with Marc Lasry, CEO of Avenue Capital Group and former owner of the Milwaukee Bucks. They discuss Lasry&apos;s ambitious sports fund, why he&apos;s investing in professional bull riding, the inevitability of private equity entering college sports, the NBA&apos;s expansion plans in Europe, and his bullish outlook on emerging leagues like the WNBA and women&apos;s soccer.</itunes:subtitle>
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      <title>Shaping the future of college sports with the commissioners of the ACC, Big 12, and BIG EAST 9/18/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman speaks with BIG EAST Commissioner Val Ackerman, ACC Commissioner Jim Phillips, and Big 12 Commissioner Brett Yormark at CNBC and Boardroom's Game Plan 2025.  They discuss the seismic transformation underway in college sports with conference realignments, the rise of NIL, shifting media rights deals, and regulatory uncertainty.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 18 Sep 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman speaks with BIG EAST Commissioner Val Ackerman, ACC Commissioner Jim Phillips, and Big 12 Commissioner Brett Yormark at CNBC and Boardroom's Game Plan 2025.  They discuss the seismic transformation underway in college sports with conference realignments, the rise of NIL, shifting media rights deals, and regulatory uncertainty.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Shaping the future of college sports with the commissioners of the ACC, Big 12, and BIG EAST 9/18/25</itunes:title>
      <itunes:author>CNBC</itunes:author>
      <itunes:duration>00:29:40</itunes:duration>
      <itunes:summary>CNBC&apos;s Alex Sherman speaks with BIG EAST Commissioner Val Ackerman, ACC Commissioner Jim Phillips, and Big 12 Commissioner Brett Yormark at CNBC and Boardroom&apos;s Game Plan 2025.  They discuss the seismic transformation underway in college sports with conference realignments, the rise of NIL, shifting media rights deals, and regulatory uncertainty.</itunes:summary>
      <itunes:subtitle>CNBC&apos;s Alex Sherman speaks with BIG EAST Commissioner Val Ackerman, ACC Commissioner Jim Phillips, and Big 12 Commissioner Brett Yormark at CNBC and Boardroom&apos;s Game Plan 2025.  They discuss the seismic transformation underway in college sports with conference realignments, the rise of NIL, shifting media rights deals, and regulatory uncertainty.</itunes:subtitle>
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      <title>NCAA President Charlie Baker 9/11/2025</title>
      <description><![CDATA[<p>CNBC's Alex Sherman spoke with President Charlie Baker about the changing landscape of college sports. They also spoke about his caution with private equity, Title IX and sports betting.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 11 Sep 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman spoke with President Charlie Baker about the changing landscape of college sports. They also spoke about his caution with private equity, Title IX and sports betting.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>NCAA President Charlie Baker 9/11/2025</itunes:title>
      <itunes:author>CNBC</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/1228ffdb-a0cb-4c4e-b388-eb7c47ac0d29/9e502fa9-36d3-4c78-a669-dd9f5a276de8/3000x3000/p_charlie_baker_cnbc_sport_250910_2.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:53</itunes:duration>
      <itunes:summary>CNBC&apos;s Alex Sherman spoke with President Charlie Baker about the changing landscape of college sports. They also spoke about his caution with private equity, Title IX and sports betting.</itunes:summary>
      <itunes:subtitle>CNBC&apos;s Alex Sherman spoke with President Charlie Baker about the changing landscape of college sports. They also spoke about his caution with private equity, Title IX and sports betting.</itunes:subtitle>
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      <title>NFL valuations with CNBC&apos;s Michael Ozanian and NFL RedZone host Scott Hanson 9/4/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman sits down with Scott Hanson, host of NFL RedZone. They discuss the upcoming NFL season, the grueling seven-hour broadcast, his contract amid the Disney/NFL deal, and his dream of expanding the RedZone format to college football and beyond. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 4 Sep 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman sits down with Scott Hanson, host of NFL RedZone. They discuss the upcoming NFL season, the grueling seven-hour broadcast, his contract amid the Disney/NFL deal, and his dream of expanding the RedZone format to college football and beyond. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>NFL valuations with CNBC&apos;s Michael Ozanian and NFL RedZone host Scott Hanson 9/4/25</itunes:title>
      <itunes:author>CNBC</itunes:author>
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      <itunes:duration>00:45:23</itunes:duration>
      <itunes:summary>CNBC&apos;s Alex Sherman sits down with Scott Hanson, host of NFL RedZone. They discuss the upcoming NFL season, the grueling seven-hour broadcast, his contract amid the Disney/NFL deal, and his dream of expanding the RedZone format to college football and beyond. </itunes:summary>
      <itunes:subtitle>CNBC&apos;s Alex Sherman sits down with Scott Hanson, host of NFL RedZone. They discuss the upcoming NFL season, the grueling seven-hour broadcast, his contract amid the Disney/NFL deal, and his dream of expanding the RedZone format to college football and beyond. </itunes:subtitle>
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      <title>Tennis Hall of Famer Maria Sharapova 8/28/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman speaks with Maria Sharapova.  They discuss her induction into the Tennis Hall of Fame, her legacy, managing pressure and expectations, the game's business evolution, the state of competition in men's and women's tennis, and where she's investing today.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 28 Aug 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman speaks with Maria Sharapova.  They discuss her induction into the Tennis Hall of Fame, her legacy, managing pressure and expectations, the game's business evolution, the state of competition in men's and women's tennis, and where she's investing today.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Tennis Hall of Famer Maria Sharapova 8/28/25</itunes:title>
      <itunes:author>CNBC</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/1228ffdb-a0cb-4c4e-b388-eb7c47ac0d29/131002d8-1d89-4b6a-9985-14cc24c0f9a9/3000x3000/maria.jpg?aid=rss_feed"/>
      <itunes:duration>00:12:52</itunes:duration>
      <itunes:summary>CNBC&apos;s Alex Sherman speaks with Maria Sharapova.  They discuss her induction into the Tennis Hall of Fame, her legacy, managing pressure and expectations, the game&apos;s business evolution, the state of competition in men&apos;s and women&apos;s tennis, and where she&apos;s investing today.</itunes:summary>
      <itunes:subtitle>CNBC&apos;s Alex Sherman speaks with Maria Sharapova.  They discuss her induction into the Tennis Hall of Fame, her legacy, managing pressure and expectations, the game&apos;s business evolution, the state of competition in men&apos;s and women&apos;s tennis, and where she&apos;s investing today.</itunes:subtitle>
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      <title>Billie Jean King 8/26/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman sits down with hall of fame tennis legend Billie Jean King. They discuss embracing the aging process, the current state of women's sports, and why she believes the future of the game depends on a united tennis tour.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Tue, 26 Aug 2025 12:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman sits down with hall of fame tennis legend Billie Jean King. They discuss embracing the aging process, the current state of women's sports, and why she believes the future of the game depends on a united tennis tour.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Billie Jean King 8/26/25</itunes:title>
      <itunes:author>CNBC</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/1228ffdb-a0cb-4c4e-b388-eb7c47ac0d29/1048f7a3-1643-48d0-9bc6-34bcdfa39a3d/3000x3000/billie.jpg?aid=rss_feed"/>
      <itunes:duration>00:18:34</itunes:duration>
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      <pubDate>Thu, 24 Apr 2025 10:00:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>CNBC's Contessa Brewer talks with the NFL execs about the NFL Draft, the importance of international growth and whether the global uncertainty will impact the league's revenue goal of hitting $25 billion by 2027.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <description><![CDATA[<p>CNBC's Alex Sherman talks with WNBA's Cathy Englebert & Ally Bank CMO Andrea Brimmer about the future of women's sports, sponsorship, and the pay disparity. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
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      <content:encoded><![CDATA[<p>CNBC's Alex Sherman talks with WNBA's Cathy Englebert & Ally Bank CMO Andrea Brimmer about the future of women's sports, sponsorship, and the pay disparity. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <description><![CDATA[<p>ESPN NFL Insider Adam Schefter has a candid conversation with Alex Sherman about his career journey, the pressures of the role, the importance of social media in sports journalism and the future of the NFL. Schefter tells Sherman, if Woj had waited until his contract expired rather than quitting early, Schefter may have taken over the NBA beat.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 10 Apr 2025 10:00:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>ESPN NFL Insider Adam Schefter has a candid conversation with Alex Sherman about his career journey, the pressures of the role, the importance of social media in sports journalism and the future of the NFL. Schefter tells Sherman, if Woj had waited until his contract expired rather than quitting early, Schefter may have taken over the NBA beat.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <pubDate>Thu, 3 Apr 2025 10:00:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>CNBC's Alex Sherman talks with Gillian Zucker, LA Clippers & Intuit Dome president.</p><p>They discuss what it's like to work for Clippers owner Steve Ballmer, the breakthrough technology used at the $2 billion Intuit Dome, the surprise impact of "The Wall" fan section on free throws, the push to streaming games, and the prospects for the Clippers in the NBA playoffs.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <description><![CDATA[<p>CNBC's Alex Sherman sits down with Kevin Mayer, Co-Founder and Co-CEO of Candle Media.</p><p> </p><p>They discuss Mayer's proposal to create a new cash-infused college football league, ESPN's strategy and future, and whether sports media rights will continue their meteoric rise.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 27 Mar 2025 10:00:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>CNBC's Alex Sherman sits down with Kevin Mayer, Co-Founder and Co-CEO of Candle Media.</p><p> </p><p>They discuss Mayer's proposal to create a new cash-infused college football league, ESPN's strategy and future, and whether sports media rights will continue their meteoric rise.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <title>Robinhood&apos;s JB Mackenzie 3/20/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman sits down with JB Mackenzie, Robinhood's vice president and general manager of futures and international.</p><p>They discuss Robinhood's continued push into sports, how customers can now trade on event outcomes tied to March Madness, the regulation process and what we can expect for future sporting events. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 20 Mar 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
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      <content:encoded><![CDATA[<p>CNBC's Alex Sherman sits down with JB Mackenzie, Robinhood's vice president and general manager of futures and international.</p><p>They discuss Robinhood's continued push into sports, how customers can now trade on event outcomes tied to March Madness, the regulation process and what we can expect for future sporting events. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <title>Chicago Cubs Owner Tom Ricketts 3/13/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman sits down with Tom Ricketts, owner of the Chicago Cubs. They discuss ESPN & MLB's decision to end a decades-long TV rights deal, disruption to baseball's business model, competing with the financial firepower of the Los Angeles Dodgers and New York Mets, expectations for the 2025 season, private equity's impact on team valuations, and MLB's "superpower" versus the NFL and NBA. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 13 Mar 2025 10:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
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      <content:encoded><![CDATA[<p>CNBC's Alex Sherman sits down with Tom Ricketts, owner of the Chicago Cubs. They discuss ESPN & MLB's decision to end a decades-long TV rights deal, disruption to baseball's business model, competing with the financial firepower of the Los Angeles Dodgers and New York Mets, expectations for the 2025 season, private equity's impact on team valuations, and MLB's "superpower" versus the NFL and NBA. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Chicago Cubs Owner Tom Ricketts 3/13/25</itunes:title>
      <itunes:author>CNBC</itunes:author>
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      <title>TMRW Sports Founder &amp; CEO Mike McCarley 3/6/25</title>
      <description><![CDATA[<p>CNBC's Alex Sherman sits down with Mike McCarley, founder and CEO of TMRW Sports.  They discuss McCarley's partnership with Tiger Woods and Rory McIlroy to launch the new tech-driven golf league TGL, its first season's successes and challenges, reimagining sports beyond golf, the rapid realignment happening in sports media, and a possible extension with ESPN.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 6 Mar 2025 11:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
      <content:encoded><![CDATA[<p>CNBC's Alex Sherman sits down with Mike McCarley, founder and CEO of TMRW Sports.  They discuss McCarley's partnership with Tiger Woods and Rory McIlroy to launch the new tech-driven golf league TGL, its first season's successes and challenges, reimagining sports beyond golf, the rapid realignment happening in sports media, and a possible extension with ESPN.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:duration>00:18:35</itunes:duration>
      <itunes:summary>CNBC&apos;s Alex Sherman sits down with Mike McCarley, founder and CEO of TMRW Sports.  They discuss McCarley&apos;s partnership with Tiger Woods and Rory McIlroy to launch the new tech-driven golf league TGL, its first season&apos;s successes and challenges, reimagining sports beyond golf, the rapid realignment happening in sports media, and a possible extension with ESPN.</itunes:summary>
      <itunes:subtitle>CNBC&apos;s Alex Sherman sits down with Mike McCarley, founder and CEO of TMRW Sports.  They discuss McCarley&apos;s partnership with Tiger Woods and Rory McIlroy to launch the new tech-driven golf league TGL, its first season&apos;s successes and challenges, reimagining sports beyond golf, the rapid realignment happening in sports media, and a possible extension with ESPN.</itunes:subtitle>
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      <description><![CDATA[<p>CNBC's Alex Sherman sits down with Jim Harbaugh, head coach of the Los Angeles Chargers.</p><p>The famed coach and former quarterback spoke about why he believes college athletes deserve a piece of the pie, the "greatest years of his life" and why he favors an 18-game NFL season</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 27 Feb 2025 11:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
      <link>https://www.cnbc.com/</link>
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      <description><![CDATA[<p>CNBC's Sara Eisen sits down with sports marketing legend Sonny Vaccaro along with author & journalist Armen Keteyian about Vaccaro's new book "Legends and Soles: The Memoir of an American Original." They discuss Vaccaro's seminal role in signing Michael Jordan at Nike, his firing from Nike and falling out with co-founder Phil Knight, Vaccaro's involvement in <i>O'Bannon v. NCAA</i> that opened the floodgates for college athlete compensation, the future of NIL , and the outlook for the sports shoes & apparel industry. <strong>Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original</strong></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 20 Feb 2025 11:00:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>CNBC's Sara Eisen sits down with sports marketing legend Sonny Vaccaro along with author & journalist Armen Keteyian about Vaccaro's new book "Legends and Soles: The Memoir of an American Original." They discuss Vaccaro's seminal role in signing Michael Jordan at Nike, his firing from Nike and falling out with co-founder Phil Knight, Vaccaro's involvement in <i>O'Bannon v. NCAA</i> that opened the floodgates for college athlete compensation, the future of NIL , and the outlook for the sports shoes & apparel industry. <strong>Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original</strong></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>The &quot;Savior of Nike&quot; Sonny Vaccaro &amp; Author Armen Keteyian 2/20/25</itunes:title>
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      <itunes:subtitle>CNBC&apos;s Sara Eisen sits down with sports marketing legend Sonny Vaccaro along with author &amp; journalist Armen Keteyian about Vaccaro&apos;s new book &quot;Legends and Soles: The Memoir of an American Original.&quot; They discuss Vaccaro&apos;s seminal role in signing Michael Jordan at Nike, his firing from Nike and falling out with co-founder Phil Knight, Vaccaro&apos;s involvement in O&apos;Bannon v. NCAA that opened the floodgates for college athlete compensation, the future of NIL , and the outlook for the sports shoes &amp; apparel industry. Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original</itunes:subtitle>
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      <pubDate>Thu, 13 Feb 2025 11:00:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>CNBC’s Alex Sherman spoke with ESPN Host Stephen A. Smith. The two discuss negotiations around Smith's potential blockbuster new ESPN contract, "Inside the NBA" moving to ESPN and Smith's thoughts on presidential politics.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <pubDate>Fri, 7 Feb 2025 17:35:26 +0000</pubDate>
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      <description><![CDATA[CNBC’s Alex Sherman talks to Tony Khan, Chief Football Strategy Officer for the Jacksonville Jaguars and President & CEO of All Elite Wrestling. The two discuss the hiring of new Jaguars head coach Liam Coen, the team’s prospects for 2025, growth of All Elite Wresting vs. WWE, and DEI’s role in the NFL. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 7 Feb 2025 17:32:24 +0000</pubDate>
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      <itunes:title>Super Bowl Special: Jaguars Executive &amp; AEW President Tony Khan 2/7/25</itunes:title>
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      <itunes:duration>00:11:04</itunes:duration>
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      <description><![CDATA[Ahead of Super Bowl 59, CNBC’s Alex Sherman speaks with Brian Rolapp, NFL chief media and business officer, on media’s shifting landscape, further international expansion, and why tickets may not be overpriced. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 7 Feb 2025 17:31:33 +0000</pubDate>
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      <itunes:title>Super Bowl Special: NFL Media Chief Brian Rolapp 2/7/25</itunes:title>
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      <description><![CDATA[Super Bowl MVP Drew Brees spoke to CNBC’s Alex Sherman about Brees’ potential return to broadcasting, the recent struggles of the New Orleans Saints and the transition away from playing professional football. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 7 Feb 2025 16:37:21 +0000</pubDate>
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      <itunes:title>Super Bowl Special: Former New Orleans Saints Quarterback Drew Brees 2/7/25</itunes:title>
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      <description><![CDATA[CNBC’s Alex Sherman spoke with Damani Leech, president of the Denver Broncos, on what fueled a comeback year for the franchise, new strategies to improve the fan experience, and the future of DEI in the NFL. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 7 Feb 2025 16:22:30 +0000</pubDate>
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      <itunes:title>Super Bowl Special: Denver Broncos President Damani Leech 2/7/25</itunes:title>
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      <description><![CDATA[CNBC’s Alex Sherman talks to Al Guido, president of the San Francisco 49ers, about quarterback Brock Purdy’s prospects to stay with the team, discussions to expand to an 18-game regular NFL season, and how AI is quickly taking on a major role in player science. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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advertising.
]]></description>
      <pubDate>Fri, 7 Feb 2025 16:00:00 +0000</pubDate>
      <author>pods@versantmedia.com (CNBC)</author>
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      <itunes:title>Super Bowl Special: San Francisco 49ers President Al Guido 2/7/25</itunes:title>
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      <description><![CDATA[<p>The CNBC Sport podcast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman sits down with Clark Hunt, owner of the NFL's Kansas City Chiefs, from New Orleans ahead of Super Bowl 59.</p><p>The Chiefs boss spoke about the team's valuation compared to top NFL rivals, whether he would sell a stake in the Chiefs to private equity, what makes for a great owner, the prospect of expanding the NFL season to 18 games, and how Taylor Swift is changing the team's fanbase. Hunt also detailed the state of Major League Soccer as the owner of FC Dallas, and the impact of MLS's landmark deal with Apple. </p><p>Watch the full conversation above, and <a href="https://www.cnbc.com/lander?id=sport-newsletter">sign up</a> to receive future editions of the CNBC Sport newsletter straight to your inbox.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 6 Feb 2025 11:00:00 +0000</pubDate>
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      <pubDate>Wed, 22 Jan 2025 05:00:00 +0000</pubDate>
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      <pubDate>Wed, 15 Jan 2025 15:29:04 +0000</pubDate>
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      <pubDate>Wed, 8 Jan 2025 05:00:00 +0000</pubDate>
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      <pubDate>Mon, 6 Jan 2025 05:00:00 +0000</pubDate>
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      <pubDate>Mon, 23 Dec 2024 05:00:00 +0000</pubDate>
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      <pubDate>Mon, 23 Dec 2024 05:00:00 +0000</pubDate>
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      <pubDate>Thu, 19 Dec 2024 05:00:00 +0000</pubDate>
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      <pubDate>Thu, 5 Dec 2024 05:00:00 +0000</pubDate>
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      <itunes:title>MLS Commissioner Don Garber 12/5/24</itunes:title>
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      <pubDate>Thu, 28 Nov 2024 05:00:00 +0000</pubDate>
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      <itunes:title>Amazon Prime TNF Analyst Ryan Fitzpatrick 11/28/24</itunes:title>
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      <description><![CDATA[CNBC’s Alex Sherman sits down with professional boxer Amanda Serrano and Most Valuable Promotions co-founder Nakisa Bidarian. They talk about how they knew Serrano’s fight against Katie Taylor last week would far surpass Jake Paul’s fight with Mike Tyson in terms of quality — and how they can make sure women’s boxing stays in the limelight. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 21 Nov 2024 05:00:00 +0000</pubDate>
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      <pubDate>Thu, 14 Nov 2024 05:00:00 +0000</pubDate>
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      <pubDate>Thu, 7 Nov 2024 05:00:00 +0000</pubDate>
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      <pubDate>Thu, 31 Oct 2024 04:00:00 +0000</pubDate>
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      <pubDate>Thu, 24 Oct 2024 04:00:00 +0000</pubDate>
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