Mission Admissions

Ep. 86: Unlocking Slate: Quick Tips From An Industry Expert

enrollify@element451.com (Enrollify) — Tue, 7 Apr 2026 07:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers and guest Alex Williams provide some quick tips on how to become more proficient in Slate CRM.

Guest Name: Alex Williams, Managing Director, Huron

Guest Social: https://www.linkedin.com/in/alexmwilliams/

Guest Bio: Alex Williams is a Managing Director at Huron and a higher education technology strategist with more than 15 years of experience helping colleges and universities align strategy, process, and CRM to improve institutional performance and the student experience. He is known for his deep expertise in Technolutions Slate and for advising institutions on implementation, governance, change management, and enterprise adoption across the student lifecycle.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 85: Inside The College Decision: A High School Senior And His Dad Talk It Through

enrollify@element451.com (Enrollify) — Tue, 24 Mar 2026 07:00:00 +0000

High school senior Reece Baines and his dad Mickey join Jeremy for a third and final time on the pod. In Episode 49 they discussed campus visits and college emails as Reece was beginning his junior year. In Episode 63 as Reece’s junior year was winding down they talked about the process of narrowing down his college list. Today they both share thoughts related to the decision-making process as Reece finishes up his last few months of high school and prepares to make his college decision.

Guest Names:
Reece Baines, Senior, Wilson High School, PA
Mickey Baines, Senior Vice President, Human Capital Education (https://www.linkedin.com/in/mickeyb/)

Guest Bios:
Reece's Bio: Reece is currently finishing up his senior year of high school. He’s an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school.

Mickey's Bio: As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. He is currently the Senior Vice President at Human Capital Education.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 84: Real-Time College Search Insights From The Parent Of A High School Junior

enrollify@element451.com (Enrollify) — Tue, 10 Mar 2026 07:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers and his guest Melissa Greiner discuss the college admissions process from a parent’s perspective. Melissa reveals the different experiences and feelings she’s had so far as she helps her son - a high school junior - navigate his search.

Guest Name: Melissa Greiner, Vice President of Marketing, CampusESP

Guest Social: https://www.linkedin.com/in/melissagreiner/

Guest Bio: Melissa Greiner is Vice President of Marketing at CampusESP, the leading family engagement platform in higher education. A longtime edtech leader — and a parent navigating the college search herself — Melissa blends research, real-world campus examples, and practical strategy to help institutions engage the full student support network.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 83: Tips For Creating Memorable Accepted Student Events

enrollify@element451.com (Enrollify) — Tue, 24 Feb 2026 08:00:00 +0000

In this quick take episode, Jeremy shares a plethora of tips to help you create and deliver more memorable Accepted Student events.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 82: Navigating Financial Aid Conversations With Admitted Students

enrollify@element451.com (Enrollify) — Tue, 10 Feb 2026 08:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers chats with Nathan Bauer about navigating the all-important topic of financial aid and paying for college with admitted students and their families.

Guest Name: Nathan Bauer, Associate Vice Chancellor for Enrollment and Director of Financial Aid, The University of Denver

Guest Social: https://www.linkedin.com/in/nathan-bauer-phd-0313b636

Guest Bio: Nathan (Nate) Bauer is the Associate Vice Chancellor for Enrollment and Director of Financial Aid at the University of Denver. He is an expert in helping to navigate the financial aid process for prospective students and families, as well as campus enrollment decision-makers. Nate joined the University of Denver after spending over a decade at the University of Michigan in various financial aid capacities.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 81: Self-Awareness And Handling Failure As A Young Professional

enrollify@element451.com (Enrollify) — Tue, 27 Jan 2026 08:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers chats with Conrad Hawley, a 23 year-old former dual-sport college athlete turned motivational speaker. They break down the importance of self-awareness, handling failure, and how to figure things out as a young professional.

Guest Name: Conrad Hawley, Speaker, Leader, & Culture Changer

Guest Social: www.linkedin.com/in/conradhawley

Guest Bio: Conrad Hawley is a former dual-sport Power Five athlete whose journey from a self-focused quarterback to a selfless, team-driven basketball player reshaped his life and purpose. Today, Conrad is a national motivational speaker who has inspired Power Five football programs, Fortune 500 companies, annual business conferences, schools, first responders and entire communities. His talks blend raw personal experience with practical frameworks that teach people how to lead with purpose, elevate their habits, and become the strongest version of themselves for their teams, families, and future.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 80: Improving The Employee Experience and Workplace Culture In Higher Ed

enrollify@element451.com (Enrollify) — Tue, 13 Jan 2026 08:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers chats with Dr. Kevin McClure about the employee experience in Higher Ed - why it needs to be a higher priority for most colleges and universities, and how leaders can start to make transformational change.

Guest Name: Kevin McClure, Professor & Department Chair, University of North Carolina Wilmington

Guest Social: https://www.linkedin.com/in/kevin-mcclure-424145223/

Guest Bio: Dr. Kevin R. McClure is a Professor of Higher Education and Chair of the Department of Educational Leadership at the University of North Carolina Wilmington. Dr. McClure is a distinguished scholar of college leadership and organizational change. His best-selling book, The Caring University: Reimagining the Higher Education Workplace after the Great Resignation, was released with Johns Hopkins University Press in 2025.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 79: How To Plan For Next Year Without Getting Overwhelmed

enrollify@element451.com (Enrollify) — Tue, 30 Dec 2025 08:00:00 +0000

In this episode of Mission Admissions host Jeremy Tiers welcomes Anna Dearmon Kornick back to the show. This time around Anna shares all kinds of tips and ideas to help you plan for the new year without getting overwhelmed.

Guest Name: Anna Dearmon Kornick, Time Management Coach

Guest Social: https://www.linkedin.com/in/annadearmonkornick/

Guest Bio: Anna Dearmon Kornick is a highly sought after time management coach and keynote speaker, top 1% globally ranked podcast host of It’s About Time, and founder of the It’s About Time Academy. A true Louisiana firecracker who has become known for making time management fun, Anna helps busy professionals and leaders struggling with overwhelm manage their time more effectively.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 78: Handling Stress And Anxiety At Work

enrollify@element451.com (Enrollify) — Tue, 16 Dec 2025 08:00:00 +0000

In this episode of Mission Admissions host Jeremy Tiers talks with well known former college basketball head coach Tom Crean about handling stress and anxiety in a high pressure work environment.

Guest Name: Tom Crean, College/NBA Basketball Analyst & Former College Basketball Head Coach

Guest Bio: Tom Crean is a college basketball analyst for ESPN and Westwood One, and he’s also part of the FanDuel Sports Network broadcast team for the Minnesota Timberwolves. Tom previously spent 22 seasons as the head men’s basketball coach at the University of Georgia, Indiana University, and Marquette University. His many accolades include leading Marquette to the 2003 NCAA Final Four, multiple coach of the year award honors, and regularly leading his teams to national rankings and postseason bids. Tom is a graduate of Central Michigan University.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 77: Managing Conversations With Your School’s President And The Board Of Trustees

enrollify@element451.com (Enrollify) — Tue, 2 Dec 2025 08:00:00 +0000

In this episode of Mission Admissions host Jeremy Tiers talks with Amanda Craddock about how senior leaders can successfully navigate the conversations they have with their school’s President and the Board of Trustees.

Guest Name: Amanda Craddock, Vice President For Enrollment Management, Coastal Carolina University'

Guest Social: https://www.linkedin.com/in/amanda-craddock-ed-d-a2209260/

Guest Bio: Amanda Craddock has been with Coastal Carolina University since 2008 where she has held a variety of roles including: Director of Enrollment Events, Director of Admissions, Assistant Provost for Admissions and Merit Awards, and now Vice President For Enrollment Management. Prior to coming to CCU, Amanda spent nine years in Virginia working in college admissions. Amanda graduated with a bachelor’s degree from Mary Washington College and earned a doctorate of education in educational leadership from Abilene Christian University.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 76: 3 More Bad Habits You May Need To Break

enrollify@element451.com (Enrollify) — Tue, 18 Nov 2025 15:10:44 +0000

In this quick take episode, Jeremy discusses three more bad habits that he’s continuing to see a lot of admissions counselors and colleges make during the student recruitment process - and he offers practical solutions for each one.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 75: Why You Need To Build Your Personal Brand (And How To Build It)

enrollify@element451.com (Enrollify) — Tue, 4 Nov 2025 13:27:27 +0000

In this episode of Mission Admissions host Jeremy Tiers talks with Joel Renner about the importance of building and developing your personal brand, and how to get started.

Guest Name: Joel Renner, Founder of The Crafted Brand

Guest Social: http://linkedin.com/in/JoelRenner/

Guest Bio: Joel Renner is the founder of The Crafted Brand, a career coaching and marketing firm that helps individuals and organizations define their stories and build meaningful, strategic relationships. For more than 12 years, he has coached professionals at all stages of their careers, drawing on his deep experience in higher education, branding, and leadership development. Joel’s career spans over 18 years in higher education administration, coaching, and consulting - including joining EAB in 2019 after a dozen years at The George Washington University.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 74: Practical Tips For Small Colleges To Improve Relationships Between Admissions And Athletics

enrollify@element451.com (Enrollify) — Tue, 21 Oct 2025 07:00:00 +0000

If 25% or more of your enrollment numbers each year are student athletes you need to hear this conversation between Mission Admissions host Jeremy Tiers and Ashley Hanson from Carthage College - a school that has increased its total enrollment by 9% over the past six years. Ashley talks about her relationship with their Athletic Director, the all-important campus visit structure for prospective student-athletes, what their communication flow looks like, and more.

Guest Name: Ashley Hanson, Vice President For Enrollment, Carthage College

Guest Social: https://www.linkedin.com/in/ashley-hanson-72b63115/

Guest Bio: Ashley Hanson has been shaping the student experience at Carthage College for nearly two decades. Since arriving at Carthage in 2007, Ashley has climbed through the ranks of enrollment leadership, driving record application numbers, record enrollments, and new programs that meet the moment. When she’s not crunching enrollment data or building cross-campus partnerships, you’ll find her cheering on her team, celebrating student wins, and proving that enrollment work can be both strategic and full of heart.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 73: Do’s and Don’ts When You Start A New Senior Leadership Role

enrollify@element451.com (Enrollify) — Tue, 7 Oct 2025 07:00:00 +0000

In this episode of Mission Admissions host Jeremy Tiers talks with Shane Baglini about the do’s and don’ts of starting a new senior leadership role.

Guest Name: Shane Baglini, Executive Director of Marketing and Branding, William & Mary

Guest Social: https://www.linkedin.com/in/shanebaglini/

Guest Bio: Shane Baglini serves as Executive Director of Marketing and Branding at William & Mary, where he is responsible for the strategic planning, leadership, and execution of the digital marketing, research and analytics, multimedia, and creative teams’ efforts to develop and sustain a comprehensive brand and marketing strategy. With a decade of experience in higher education, Shane’s background spans enrollment marketing, brand and creative strategy, digital transformation, and more.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 72: How Introverts Working In Higher Ed Can Thrive

enrollify@element451.com (Enrollify) — Tue, 23 Sep 2025 07:00:00 +0000

If you’re wondering how you can embrace being an introvert in an industry that often favors extroversion, this episode of Mission Admissions is for you. Host Jeremy Tiers talks with Emily Hannon (an introvert) about some of the challenges she’s faced, and the strategies that help prepare her mentally for things like high school visits, phone calls, and socializing at conferences.

Guest Name: Emily Hannon, Director of First-Year Admissions, St. Ambrose University

Guest Social: https://www.linkedin.com/in/emily-hannon-17354494/

Guest Bio: Emily Hannon is the Director of First Year Admissions at St. Ambrose University in Davenport, Iowa, where she has worked in enrollment management since 2018. She’s actively involved in the Iowa Association for College Admission Counseling (Iowa ACAC), serving on the Professional Development and Practices Committee since 2019 and as Chair of the committee from 2022-2025. Emily was also awarded the Iowa ACAC Rising Star Award in 2023 and is committed to advancing professional development in higher education admissions.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 71: Tips For Crafting Great Text Messages After A Year Of Secret Shopping

enrollify@element451.com (Enrollify) — Tue, 9 Sep 2025 07:00:00 +0000

Over the past few years colleges and universities have increased the amount of text messages they send to prospective students, and many have also started texting parents and guardians. In this episode of Mission Admissions, host Jeremy Tiers talks with Laura Rudolph about the secret shopping project she recently completed – signing up as both a student and parent at several institutions.

Guest Name: Laura Rudolph, Founder, Square One Consulting

Guest Social: https://www.linkedin.com/in/laurakrudolph/

Guest Bio: Laura Rudolph helps small-but-mighty higher education teams strengthen their enrollment marketing and create lasting impact. As founder of Square One Consulting, she works with colleges and universities to streamline processes, build capacity, and implement strategies that connect meaningfully with students and families. Guided by empathy and a deep understanding of the student journey, Laura blends strategic vision with practical execution to equip institutions with the tools and confidence for sustainable enrollment success.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 70: How To Say No And Set Boundaries

enrollify@element451.com (Enrollify) — Tue, 26 Aug 2025 07:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers talks with Kate Speer about the art and science of saying “no”, and the importance of setting boundaries.

Guest Name: Kate Speer, Vice President of Marketing and Brand Development, Grandpa Joe’s Candy Shop

Guest Social: https://www.linkedin.com/in/kate-speer/

Guest Bio: Kate Speer is a people-first, results-driven connection creator with expertise in marketing, communication, engagement, counseling psychology, and positive culture building. She currently serves as the Vice President of Marketing and Brand Development for Grandpa Joe’s Candy Shop, and previously held a senior role at BNY Mellon. Kate is also a Certified Social Media Strategist from the National Institute of Social Media, and she was named a 2023 Woman of the Year nominee by The National Association of the Women's Interactive Network.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 69: Bonus: Leadership Tips And Customer Service Reminders You Need To Hear

enrollify@element451.com (Enrollify) — Tue, 15 Jul 2025 14:06:13 +0000

In this special compilation episode of Mission Admissions, host Jeremy Tiers sifts through his Season 4 conversations to bring you some important leadership reminders, as well as a handful of customer service strategies that will help you deliver a more memorable college search experience for prospective students and families.

Guest Names:
Ken Anselment, Vice President for Enrollment Management, RHB
Stephanie Dickerson, Associate Director of Admission, University of Louisville
Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenue
Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of Alabama
McKenzie Sullivan, Admissions Counselor, The University of Akron
Reece Baines, Junior, Wilson High School, PA
Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & Company

Guest Social:
Ken: https://www.linkedin.com/in/kenanselment/
Stephanie: https://www.linkedin.com/in/stephanie-dickerson-m-a-a816779a/
Pasquale: https://www.linkedin.com/in/pasquale-romano-jr/
Matt: https://www.linkedin.com/in/matthew-mclendon/
McKenzie: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b144/
Mickey: https://www.linkedin.com/in/mickeyb/

Guest Bios:
Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in May 2022 after serving as the Vice President for Enrollment at Lawrence University in Appleton, Wisconsin, where he worked for 18 years.

Stephanie Dickerson is currently in her eighth recruitment cycle with UofL. She began her career there in 2017 as an Admissions Counselor and progressed into a Senior Admissions Counselor role, then the Coordinator of the Dual Credit Program & AP Summer Institute, and now her current role as Associate Director.

A seasoned hospitality professional with over 15 years of experience in Las Vegas, working with renowned hotels and nightlife/daylife concepts, Pasquale Romano Jr. is now an advisor for UrVenue the leading hospitality technology solution working with well-known hospitality brands like Tao Group, Groot Hospitality, and Wynn Nightlife.

Dr. Matthew B. McLendon leads the University of Alabama’s enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fiscal responsibility for all facets of enrollment management.

McKenzie Sullivan currently serves as an admissions counselor at The University of Akron. In addition to her work at UA, she sits on the OACAC executive board as the Northeast Ohio Delegate and is a part of the NACAC NEXT leadership cohort for 2024-2025.

Reece Baines is currently finishing up his junior year of high school in Pennsylvania. He’s an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school.

As a consultant and former practitioner in higher education, Mickey Baines has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company, helping colleges and universities with their design, implementation, and customization of CRM technologies.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 68: An Underrated Leadership Skill - Self Reflection

enrollify@element451.com (Enrollify) — Tue, 1 Jul 2025 07:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers chats with Conner Ellinghuysen about how becoming more self-aware and prioritizing self-reflection have made him a better leader.

Guest Name: Conner Ellinghuysen, Director of Admissions, Buena Vista University

Guest Social: https://www.linkedin.com/in/connerellinghuysen/

Guest Bio: Conner Ellinghuysen has been the Director of Admissions at Buena Vista University since 2019. Before landing in Storm Lake he started his admissions journey at his alma mater, Saint Mary’s University of Minnesota. Conner brings a blend of strategy, heart, and humor to the world of college admissions. He's an active member of Iowa ACAC and as President-Elect, Conner is focused on building community, creating opportunities for growth, and yes, sprinkling in the occasional Star Wars reference or dad joke.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 67: Life As A New, First-Time Vice President Of Enrollment Management

enrollify@element451.com (Enrollify) — Tue, 17 Jun 2025 07:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers chats with Lauren Findley about her first 120 days as a first-time Vice President of Enrollment Management.

Guest Name: Lauren Findley, Vice President of Enrollment Management, Texas Wesleyan University

Guest Social: https://www.linkedin.com/in/lauren-findley-798ab787/

Guest Bio: Lauren Findley became the Vice President of Enrollment Management at Texas Wesleyan in February of 2025. Prior to that she served as the Director of Undergraduate Admissions and Recruitment at Jacksonville State University where she helped achieve the largest incoming classes in university history for the past four consecutive years.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 66: How Harnessing Social Media Will Help You Grow Enrollment

enrollify@element451.com (Enrollify) — Tue, 3 Jun 2025 07:00:00 +0000

Jeremy is joined by Hannah Downey, Social Media Strategist at the University of Wyoming, to discuss social media strategies that actually work in student recruitment, how to build buy-in and push boundaries, and more.

Key Takeaways

Social media offers a real-time, two-way communication channel that traditional admissions methods often lack.
Prospective students—especially Gen Z—use social platforms like search engines when researching colleges.
Aligning print, email, and social media creates a unified student experience across touchpoints.
Content that performs well includes student-generated posts, admissions FAQs, and “day-in-the-life” stories.
Building a strong social presence doesn’t require a massive team or budget—authenticity and consistency matter most.
Social media trends can be adapted to campus messaging, but knowing your platform and audience is key.
Evaluating performance through metrics like engagement rate and link clicks is crucial to improving over time.

Guest Name: Hannah Downey, Social Media Strategist, University of Wyoming

Guest Social: https://www.linkedin.com/in/hannah-ellis-marketing/

Guest Bio: Hannah Downey serves as the Social Media Strategist with Institutional Marketing at the University of Wyoming. A UW alumna, Hannah began her career with Institutional Marketing and has since grown the University of Wyoming’s digital presence and strategy. She manages the university’s flagship social media accounts and also places all the digital advertising for prospective student recruitment.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 65: What It Means To Lead And How To Prepare Yourself For A Leadership Position

enrollify@element451.com (Enrollify) — Tue, 20 May 2025 07:00:00 +0000

In this quick take episode, Jeremy offers practical advice for those who have leadership and management aspirations. He talks about what it means to lead, shares skills and traits that effective leaders possess, and he outlines things you can do now to better prepare and position yourself for future opportunities.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 64: Enhancing Campus Visit Experiences For First-Generation Students And Families

enrollify@element451.com (Enrollify) — Tue, 6 May 2025 07:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers chats with McKenzie Sullivan from The University of Akron about their newly designed “College 101” and “College 102” campus visit sessions specifically for first-generation students and families.

Guest Name: McKenzie Sullivan, Admissions Counselor, The University of Akron

Guest Social: https://www.linkedin.com/in/mckenzie-sullivan-m-ed-36051b144/

Guest Bio: McKenzie Sullivan currently serves as an admissions counselor at The University of Akron. In addition to her work at UA, she sits on the OACAC executive board as the Northeast Ohio Delegate and is a part of the NACAC NEXT leadership cohort for 2024-2025. As a first-generation student herself, McKenzie recognizes the importance of breaking down barriers for students within this population and centers her work around this passion.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 63: Narrowing the College List: More Feedback for Higher Ed Straight From the Source

enrollify@element451.com (Enrollify) — Tue, 22 Apr 2025 07:00:00 +0000

Reece and Mickey Baines are back for their second conversation on the pod. In Episode 49 they discussed campus visits and college emails as Reece - a high school junior - was starting to develop his list of schools. With his junior year winding down, Reece and his dad Mickey share how they’ve narrowed down the list of schools Reece will apply to, and they offer more eye opening feedback about emails, parent messaging, personalization, and more!

Guest Names:
Reece Baines, Junior, Wilson High School, PA
Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & Company

Guest Socials:
Mickey - https://www.linkedin.com/in/mickeyb/

Guest Bios:
Reece - Reece is currently finishing up his junior year of high school. He’s an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school.

Mickey - As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company, helping colleges and universities with their design, implementation, and customization of CRM technologies.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 62: Building Stronger Relationships With High School Counselors

enrollify@element451.com (Enrollify) — Tue, 8 Apr 2025 07:00:00 +0000

In this episode of Mission Admissions, host Jeremy Tiers chats with Bethanne Bialy, a former college admissions counselor turned high school college and career advisor. With firsthand experience on both sides of the desk, Bethanne gives a behind-the-scenes look at what it really takes to support high school students—and what college admissions teams can do to build stronger, more effective partnerships with counselors. This candid conversation unpacks the persistent challenges, communication gaps, and actionable strategies for cultivating real trust between high schools and colleges.

Guest Name: Bethanne Bialy, College Counselor, Divine Savior Academy

Guest Social: https://www.linkedin.com/in/bethanne-b-777973183/

Guest Bio: Bethanne Bialy worked as an Admission Counselor at Lynn University in Florida for a little under a year and a half before moving into her current role as a College Counselor at Divine Savior Academy. Bethanne, who is currently working on her doctorate in education, is passionate about growing relationships with students and helping them throughout the college application process.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 61: Improving College Websites In A Data-Driven Era

enrollify@element451.com (Enrollify) — Tue, 25 Mar 2025 07:00:00 +0000

Jeremy Tiers sits down with Kyle Campbell, a higher ed marketing expert and sought-after speaker, to discuss the evolving role of college websites. Kyle shares insights into why traditional university websites are failing to engage Gen Z, the biggest mistakes institutions make with their content, and how colleges can reimagine their digital presence to drive conversions. If you're looking for actionable strategies to optimize your school's website and enrollment marketing strategy, this episode is packed with expert advice.

Guest Name: Kyle Campbell, Founder And Managing Director, Education Marketer

Guest Social: https://www.linkedin.com/in/kyledavecampbell/

Guest Bio: Kyle Campbell is a higher ed marketing consultant and the managing director of Education Marketer, an insights and consultancy firm for higher ed. Every week on a Tuesday, he publishes The Education Marketer Newsletter, an accessible (yet hard-hitting) overview of the state of the sector and what matters to education marketers. He brings over a decade of experience for university professionals looking to build and engage student audiences, but keeps himself grounded as the founder of Nintendo Friends in HE - the definitive society for Nintendo fans working in higher education. His favourite Nintendo character is Boo.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 60: Strategies For Creating Meaningful Interactions With Parents

enrollify@element451.com (Enrollify) — Tue, 11 Mar 2025 07:00:00 +0000

Parents and guardians are the most influential external voices in a student’s college search. Yet, many colleges still struggle to engage them effectively. In episode 60 of the Mission Admissions podcast, Jeremy Tiers sits down with Derek Faasse from Capital University to discuss how their admissions team has transformed its approach to parent-specific engagement. From tailored communications to reimagined events, Faasse shares strategies that have increased event attendance, improved family conversations, and strengthened enrollment outcomes.

Guest Name: Derek Faasse, Director of Undergraduate Admission, Capital University

Guest Social: https://www.linkedin.com/in/derekfaasse/

Guest Bio: Derek Faasse is currently the Director of Undergraduate Admission at Capital University, located in Columbus, Ohio. He has previously worked regionally for Lake Superior State University, The University of Alabama, and the University of Toledo. Derek also currently serves as the Treasurer of the Ohio ACAC organization, and outside of the admissions world he’s a composer for marching bands, and a dad to four young children.

Key Takeaways

Parents need their own communication strategy. Simply CC'ing them on student emails isn't enough—Capital University sends separate, targeted messages tailored to parents' concerns.
Financial investment messaging resonates with parents. While students focus on campus life and academics, parents want to know about long-term return on investment, career outcomes, and affordability.
Event attendance improves with proactive parent outreach. By directly involving parents in event reminders and follow-ups, Capital University has dramatically increased their show rates.
Parents ask different questions than students. Concerns about safety, internships, and career readiness often come from parents, making it essential to provide clear and proactive answers.
Segmentation and personalization make a difference. Capital has refined its approach by tailoring outreach based on geographic location, program interest, and demonstrated engagement.

How Capital University Enhanced Parent Engagement in Admissions

Recognizing the Tipping Point: Why Parent Engagement Had to Change

Like many colleges, Capital University initially focused most of its communications on students. However, repeated questions from their Vice President of Enrollment Management made it clear—parents weren’t getting the information they needed. Instead of treating parents as secondary recipients, the team at Capital began viewing them as essential partners in the admissions process.

The first step was to reconsider what content was reaching households. While students received updates on student life and campus experiences, parents needed different messaging—something that spoke to their role in financing and supporting their child’s education.

How Capital Transformed Its Parent Outreach Strategy

Rather than launching an overwhelming, year-long plan all at once, Capital University took an incremental approach. They started by adjusting their event communication strategy, recognizing that parents often decide whether or not a student will visit campus.

One major change was creating parent-specific emails instead of simply copying them on student messages. This not only resolved an issue where parents unsubscribing also removed students from communications, but it also allowed for more tailored messaging. Instead of campus events and student organizations, parents received emails focusing on investment value, career preparation, and financial aid clarity.

By refining their strategy, Capital University found that parents became more engaged, asked more questions, and felt more confident in their family's decision-making process.

The ROI of Parent Engagement: Increased Event Attendance and Stronger Conversations

The results of Capital’s efforts have been undeniable. Their admitted student events now see nearly perfect attendance, a testament to the power of direct parent communication. By ensuring that parents receive weekly event updates, personalized outreach, and detailed logistical information, Capital has significantly improved both registration and attendance rates.

Beyond just numbers, the shift in parent engagement has led to richer conversations. Parents are now asking more in-depth questions about career readiness, internships, and post-graduate success—topics that students may not always think to explore on their own.

How Capital Structures Parent Engagement at Events

One of Capital’s most successful initiatives has been dedicated parent programming at admitted student events. Rather than simply accompanying their students, parents are given the opportunity to meet with current faculty, alumni, and other parents who have already navigated the college investment process.

This approach serves multiple purposes:

Encouraging open conversations. Without their students present, parents feel more comfortable asking direct questions about safety, finances, and student support services.
Building trust through peer-to-peer connections. Hearing from current parents reassures prospective families about their decision.
Providing clear post-graduate outcomes. Parents want to know how a college will prepare their child for life after graduation, making career services and alumni success a focal point.

Segmentation and Personalization: The Key to Meaningful Engagement

Capital University’s ability to refine their parent communication strategy is largely due to their emphasis on segmentation. Instead of a one-size-fits-all approach, they tailor messaging based on factors such as:

Academic interest – Parents of nursing students, for example, receive information about clinical experiences, while business parents get details on internships and networking.
Geographic location – Given that students within 100 miles are more likely to enroll, Capital prioritizes outreach differently based on distance.
Demonstrated interest – Parents whose students have visited campus or engaged with emails receive more personalized follow-ups.

By breaking down their communications into more targeted segments, Capital has been able to make their outreach more relevant, engaging, and actionable.

Lessons for Other Institutions: Small Steps Lead to Big Changes

For colleges looking to improve their parent engagement strategy, the key takeaway is this: start small and build from there. Schools don’t need to overhaul their entire process overnight. Instead, they can begin by making simple adjustments:

Introduce a parent-specific email campaign.
Enhance event communication with personalized reminders.
Create opportunities for parent-to-parent conversations.
Segment messaging based on student interests and family needs.

By taking an incremental approach, institutions can gradually refine their strategies and create a more inclusive, informed admissions process for families.

Final Thoughts

Engaging parents isn’t just a nice-to-have—it’s a must. Schools that prioritize meaningful, transparent communication with families will stand out in an increasingly competitive admissions landscape. Capital University’s success proves that when parents feel informed and valued, they become active partners in the enrollment journey.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 59: Navigating Work-Life Balance When You’re A Parent And A Leader

enrollify@element451.com (Enrollify) — Tue, 25 Feb 2025 08:00:00 +0000

In Episode 59 of the Mission Admissions podcast, host Jeremy Tiers sits down with Kelli Roberts to discuss her thoughts on work-life balance as a working mom and leader, emphasizing the importance of communication, asking for help, and managing your energy.

Guest Name: Kelli Roberts, Director of Admission, Drury University

Guest Social: https://www.linkedin.com/in/kelli-roberts-b2644b7b/

Guest Bio: Kelli Roberts currently serves as the Director of Admission at Drury University, where she also teaches Business Communication Writing. In addition to her role at Drury, she is the President-Elect for the Missouri Association of College Admission Counseling, and a proud mother of four children. A first-generation college student, Kelli is an outdoor enthusiast who enjoys time near the water and practicing hot yoga.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 58: Growing Your Enrollment Through Transfer Students

enrollify@element451.com (Enrollify) — Tue, 11 Feb 2025 08:00:00 +0000

In this episode Jeremy discusses the increasing trend of transfer enrollment with his guest Ben Houston. They explore the challenges and opportunities within this population, the importance of utilizing data, and the need for a supportive environment when transfer students start their journey on a new campus.

Guest Name: Ben Houston, Associate Director for Transfer Admissions, University of Indianapolis

Guest Social: https://www.linkedin.com/in/benjamin-houston-m-a-7b23173a/

Guest Bio: Ben is the Associate Director for Transfer Admissions at the University of Indianapolis. He started at UIndy in 2016 as a Graduate & Adult Learning Programs admissions counselor, and has overseen all transfer student recruiting, as well as development and implementation of new transfer enrollment initiatives and supports, since 2019.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 57: Utilizing Video In Higher Ed Marketing

enrollify@element451.com (Enrollify) — Tue, 28 Jan 2025 08:00:00 +0000

In Episode 57 of the Mission Admissions podcast, host Jeremy Tiers sits down with John Azoni, a video storytelling expert and owner of Unveiled, to explore how colleges and universities can leverage video content to engage prospective students. From crafting student testimonials to creating scalable video systems, this episode dives into actionable strategies for enrollment marketers to harness the power of video in an increasingly digital and visual world. If you're looking to better connect with Gen Z or improve your institution's video marketing strategy, this episode is a must-listen.

Key Takeaways

Video is the preferred medium for Gen Z: Over 70% of students say they’d rather watch a video on a college’s social media page than read an email.
Start small with scalable content: Focus on low-input, high-reward formats like man-on-the-street interviews or video podcasts that can be repurposed across multiple platforms.
Focus on storytelling, not just promotion: Authentic student stories showcasing transformation resonate far more than generic promotional content.
Match video to platform: Avoid repurposing polished, commercial-style videos on Instagram or TikTok. Instead, align content style with user expectations on each platform.
Test and adapt: Use metrics like watch time, click-through rates, and audience engagement to refine your video strategy and double down on what works.

Why Video is a Must-Have in Enrollment Marketing
Jeremy kicks off the episode with data that underscores the importance of video in higher education marketing. With platforms like YouTube, TikTok, and Instagram dominating the daily habits of Gen Z, colleges that fail to incorporate video content into their strategies risk falling behind. John emphasizes that video is particularly powerful for storytelling because it resonates with younger audiences who’ve grown up in a video-first world.

But the challenge isn’t just creating videos—it’s creating systems for video production. John notes that many schools feel overwhelmed by the idea of consistently producing content, often citing budget constraints and lack of bandwidth. His advice? Start small with simple, repeatable formats like "man-on-the-street" interviews or video podcasts that can generate a wealth of content in one shoot.

Overcoming Barriers to Video Production
When asked why more schools aren’t embracing video, John points to two main obstacles: a lack of systems and a misunderstanding of ROI. Many higher ed leaders view video as a one-off project rather than an ongoing strategy. This mindset can lead to hesitation, as video doesn’t always deliver immediate results. However, John explains that video is a long-term investment that builds brand trust and awareness over time.

To combat concerns about bandwidth, John suggests prioritizing scalable content. For example, interviewing multiple students in a single day can provide months of social media content. Similarly, video podcasts can be broken into smaller clips for different platforms, ensuring a steady stream of engaging content without overwhelming your team.

Creating Impactful Student Testimonials
One of the most valuable uses of video in enrollment marketing is showcasing authentic student testimonials. John highlights a simple yet powerful format:

Old Normal: Where the student was before they joined the institution.
Turning Point: What happened to shift their perspective or decision.
New Normal: How the institution transformed their life or career trajectory.

By focusing on transformation and “side door” content—unique, personal stories that don’t feel like marketing speak—schools can create testimonials that resonate deeply with prospective students. For example, instead of asking generic questions like “What do you like about this school?” focus on specific moments or challenges that shaped the student’s journey.

Balancing Authenticity and Brand Guidelines
Another common hurdle for higher ed marketers is balancing authenticity with brand consistency. John argues that while a baseline level of consistency is essential (e.g., fonts, logos, and colors), schools shouldn’t be so rigid that they miss opportunities to create engaging content.

He points out that Gen Z values realness over polish. Overly glossy, commercial-style videos can come across as “fake” to students, especially when they’re looking for genuine insights into campus life. Schools should embrace a mix of polished and raw content, leveraging vlogs, user-generated content, and unfiltered stories to build trust.

Distribution is Key: Meeting Students Where They Are
Creating great videos is only half the battle—distribution is just as important. John emphasizes the need for a strategic approach to where and how videos are shared. For example:

Use short, snappy videos on Instagram and TikTok to capture attention at the top of the funnel.
Place longer, more detailed videos (like testimonials or program overviews) on landing pages or in email follow-ups for students deeper in the decision-making process.
Think beyond traditional platforms. For instance, embed videos in automated emails or include them in SMS campaigns to create a more dynamic communication experience.

Ultimately, John urges marketers to view video as part of the student journey, not just a standalone asset.

Common Mistakes in Higher Ed Video Marketing
Jeremy and John also discuss common pitfalls schools should avoid:

Generic Messaging: Repeating buzzwords like “small class sizes” or “dedicated faculty” fails to differentiate your institution.
Overly Glossy Content: Polished commercials often feel inauthentic to Gen Z.
One-Size-Fits-All Strategy: A video designed for YouTube might not resonate on Instagram or TikTok. Tailor content to each platform’s audience and format.

Looking Ahead: What’s Next for Higher Ed Video?
While higher ed is slow to change, John sees growing interest in short-form video and scalable content systems. He predicts more schools will experiment with student-led vlogs, user-generated content, and videos that directly address prospective students’ concerns. The key, he says, is to focus on what works for your audience. Test, analyze, and iterate. With data-driven insights and a willingness to experiment, schools can create video strategies that truly move the needle.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 56: A Big Mistake Higher Ed Needs To Stop Making

enrollify@element451.com (Enrollify) — Tue, 14 Jan 2025 08:00:00 +0000

In this quick take episode, Jeremy shares some important advice that will help admissions teams and enrollment marketers increase their school’s yield.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 55: Listen To This If You Want To Be A Better Leader In 2025

enrollify@element451.com (Enrollify) — Tue, 31 Dec 2024 08:00:00 +0000

In this episode, Jeremy and Ken Anselment talk through a variety of common situations that many leaders face each year - including retaining staff, micromanaging, giving constructive criticism, and navigating the transition from being a colleague to being someone’s boss. They also unpack why so many leaders continue to deal with imposter syndrome.

Guest Name: Ken Anselment, Vice President for Enrollment Management, RHB

Guest Social: https://www.linkedin.com/in/kenanselment/

Guest Bio: Ken Anselment is Vice President for Enrollment Management at RHB, a division of Strata Information Group. He joined RHB in May 2022 after serving as the Vice President for Enrollment at Lawrence University in Appleton, Wisconsin, where he worked for 18 years. Ken’s background in higher ed enrollment spans nearly three decades, beginning at his alma mater, Marquette University. He’s also the host of The Admissions Leadership Podcast, and recently self published a book titled ‘Climbing the Admissions Leadership Peak: Lessons from the ALP.’

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 54: Advice On Being Confident And Growing As A Gen Z Young Professional

enrollify@element451.com (Enrollify) — Tue, 17 Dec 2024 08:00:00 +0000

In this episode, newly elected 26 year old South Dakota State Senator Amber Hulse shares her thoughts on self awareness, gaining confidence, the importance of mindset and daily habits, as well as other things that have helped her grow and experience success as a young professional.

Guest Name: Amber Hulse

Guest Social: https://www.linkedin.com/in/amber-hulse/

Guest Bio: Amber Hulse is a rising leader who recently became one of the nation’s youngest legislators when she was elected to the South Dakota State Senate at age 26. Originally from Hot Springs, South Dakota, Amber graduated Phi Beta Kappa, Summa Cum Laude from the University of South Dakota, and went on to receive her law degree from Georgetown Law this past spring. Amber’s dedication to public service extends beyond her legal career, having been named Miss South Dakota 2019 and Miss South Dakota USA 2023.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 53: Creating Memorable And Immersive College Visit Experiences

enrollify@element451.com (Enrollify) — Tue, 3 Dec 2024 08:00:00 +0000

In this episode, Jeremy and Dr. Matt McLendon from the University of Alabama talk about their new, state-of-the-art welcome center, and how the Crimson Tide works hard to create a memorable and immersive visit experience for prospective students and families.

Guest Name: Dr. Matt McLendon, Associate Vice President and Executive Director of Enrollment Management at The University of Alabama

Guest Social: https://www.linkedin.com/in/matthew-mclendon/

Guest Bio: Dr. Matthew B. McLendon leads the University of Alabama’s enrollment efforts, providing strategic leadership for enrollment planning, implementation and assessment. He also has fiscal responsibility for all facets of enrollment management. During Matt’s time at UA the university has seen a continued increase in enrollment, setting a new enrollment record of 40,486 students enrolled in fall 2024.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 52: Leadership Lessons And Ideas From A Middle Manager

enrollify@element451.com (Enrollify) — Tue, 19 Nov 2024 08:00:00 +0000

In this episode, Jeremy sits down with higher ed middle manager Stephanie Dickerson to talk about a wide-range of leadership topics including empathy, developing your leadership style, accountability, self-care, and organization.

Guest Name: Stephanie Dickerson, Associate Director of Admission, University of Louisville

Guest Social: https://www.linkedin.com/in/stephanie-dickerson-m-a-a816779a/

Guest Bio: Stephanie Dickerson is currently in her eighth recruitment cycle with UofL. She began her career there in 2017 as an Admissions Counselor and progressed into a Senior Admissions Counselor role, then the Coordinator of the Dual Credit Program & AP Summer Institute, and now her current role as Associate Director. Stephanie’s responsibilities include the oversight of the first-time freshman recruiters, management of admissions scholarship programs and developing recruitment strategy for attracting diverse students. She also happens to be the current President of the Kentucky Association for College Admission Counseling.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 51: Social Media Marketing Strategies Every College Can Apply

enrollify@element451.com (Enrollify) — Tue, 5 Nov 2024 08:00:00 +0000

In this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!

Guests Name: Chas Williams, Executive Director of Social Media, Clemson University

Guest LinkedIn URL: https://www.linkedin.com/in/chaswilliams1/

Guest Bio: I came to Clemson in 2011 as a student and they haven't made me leave yet. During undergrad, I worked as a student manager with the baseball team, which introduced me to social media. After earning a degree in Financial Management in 2015, I spent a year as a graduate assistant for various sports teams before transitioning to the academic side in 2016. I started as a Digital Media Recruiting Strategist and later split my time between Enrollment Management and University Relations. In 2021, I became Clemson’s Social Media Brand Strategist, and in September 2022, I was promoted to Executive Director of Social Media. I now oversee the social strategy for Clemson University, its president, and its student accounts, while also teaching a course on video campaigns in social media as an adjunct lecturer.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 50: Winning The Customer Service Game

enrollify@element451.com (Enrollify) — Tue, 22 Oct 2024 07:00:00 +0000

In this episode, Jeremy talks with hospitality expert and former Vice President of Hospitality VIP Marketing and Lifestyle VIP Services for Caesars Entertainment, Pasquale Romano Jr. They discuss the most underrated aspect of customer service, the role that empathy plays in relationship building, why a good employee experience is essential, the importance of constantly auditing the consumer experience, and more!

Guests Name: Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenue

Guest LinkedIn: https://www.linkedin.com/in/pasquale-romano-jr/

Guest Bio: A seasoned hospitality professional with over 15 years of experience in Las Vegas, working with renowned hotels and nightlife/daylife concepts, Pasquale is a firm believer in leading by example and cultivating a culture of collaboration and innovation. Beginning in 2005 he worked his way up the ladder at Palms Casino Resort, eventually becoming their Director of VIP Services. Three years later he moved over to Caesars Entertainment and spent 6 years as their Vice President of Hospitality VIP Marketing and Lifestyle VIP Services. At one point Las Vegas Weekly voted Pasquale #8 of the 53 things Las Vegas should be thankful for. Currently he’s an advisor for UrVenue the leading hospitality technology solution working with well-known hospitality brands like Tao Group, Groot Hospitality, and Wynn Nightlife.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 49: Campus Visits and College Emails: Feedback for Higher Ed Straight From the Source

enrollify@element451.com (Enrollify) — Tue, 27 Aug 2024 07:00:00 +0000

I’m ending Season 3 with a unique and very insightful episode where I’m joined by Mickey Baines who works on the higher ed partner side, and his son Reece who is a high school junior. Their family recently drove up and down the east coast, visiting 12 college campuses. Hear some eye opening feedback and stories about the experiences they had, as well as how the college search process is going.

Guests Names:
Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & Company
Reece Baines, Junior, Wilson High School, PA

Guests Social:
Mickey Baines - https://www.linkedin.com/in/mickeyb/

Guests Bios:
Mickey Baines - As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company. Under Mickey’s leadership the practice has helped over 225 colleges and universities in their design, implementation, and customization of CRM technologies.

Reece Baines - Reece is a rising high school junior who has spent this summer visiting many colleges and universities up and down the east coast. He plans to study film and digital arts in college. Reece is an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 48: Meet Emerging Leader - Bertita Barrientos

enrollify@element451.com (Enrollify) — Tue, 13 Aug 2024 07:00:00 +0000

This episode is the second of two where I’m joined by a rising star in Higher Ed. From a very young age Bertita Barrientos enjoyed helping others and being a leader. We talk about her path to the United States, how opportunities in college influenced her leadership style, how she ended up in college admissions, and the role that mentors have played in her growth. We also discuss the concept of work-life balance, and Bertita offers advice on recruiting Hispanic/Latinx students and families.

Guest Name: Bertita Barrientos, Assistant Director of Admission, Butler University

Guest LinkedIn: https://www.linkedin.com/in/bertitabarrientos/

Guest Bio: Bertita Barrientos, originally from El Salvador, found a career in higher education after moving to Arkansas to attend college in 2013. With a passion for college access, Bertita’s professional journey began in 2020 as a Regional Admissions Counselor with the University of Central Arkansas, where she spent two impactful years working directly with students in Northwest Arkansas and North Texas. In 2022, she transitioned to Butler University and continued her passion for regional recruitment. Also a proud member of TACAC, Bertita prioritizes building meaningful connections with other Texas counseling professionals to strategize and promote student access to higher education opportunities.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 47: Meet Emerging Leader - Ty Garricken

enrollify@element451.com (Enrollify) — Tue, 30 Jul 2024 07:00:00 +0000

Today’s episode is the first of two where I feature a rising star in Higher Ed. Hear stories about the unique journey that Ty Garricken took before landing in enrollment marketing. We also talk about where he gets his content ideas from, the importance of always having a clear call to action, dealing with failure, and more!

Guest Name: Ty Garricken, Marketing Content Specialist, Ball State University

Guest LinkedIn: https://www.linkedin.com/in/tqgarricken/

Guest Bio: A born and raised Hoosier, Ty is from Huntingburg, Indiana. He’s a two-time graduate from Ball State University, earning a bachelor’s in Journalism Graphics in 2015 and a master’s in Student Affairs Administration in Higher Education (SAAHE) in 2018. Today, Ty works for his alma mater as a Marketing Content Specialist within the Office of Admissions, where he expresses the University’s brand, and develops content through clear, persuasive, and compelling copy and design as it corresponds with enrollment and marketing initiatives for Undergraduate, Graduate, and International Admissions. Ty also holds a dual-role in the Indiana ACAC as the chair for the Communications and Technology committees.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 46: A Blueprint For Growth: Leadership and Professional Development Guidance

enrollify@element451.com (Enrollify) — Tue, 16 Jul 2024 07:00:00 +0000

In this episode, Jeremy talks with enrollment leader, Dr. Jay Jacobs. Their chat focuses on multiple aspects of professional development and management.

Timestamps:

04:29 - How Jay figured out that he wanted to be a Higher Ed leader

08:43 - What does professional development mean and whose responsibility is it

13:12 - A big reason why a lot of leaders don’t invest enough in their team

17:46 - Handling feelings of isolation

20:35 - Why and how he created the Emerging Leaders Academy

27:58 - Three ways to create stronger relationships with campus partners

Guest Name: Dr. Jay Jacobs, Vice Provost for Enrollment Management, University of Vermont

Guest LinkedIn URL: https://www.linkedin.com/in/jaymjacobs/

Guest Bio: Dr. Jay Jacobs assumed the role of Vice Provost for Enrollment Management at the University of Vermont in January 2021. Jay is a strategic, data-driven, collaborative leader with a passion for access initiatives and student success. Before joining UVM, Jay most recently served as the Director of Enrollment Management and Admission Operations for the University of Miami in Coral Gables, Florida. He has also worked in enrollment management at The College of New Jersey, Colgate University, and the University of Chicago’s Booth School of Business.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 45: Using AI in Admissions and A Few Thoughts About Leadership

enrollify@element451.com (Enrollify) — Tue, 2 Jul 2024 07:00:00 +0000

AI continues to be a hot topic in college admissions and enrollment marketing circles. On this episode, Lenell Hahn from Southeast Missouri State (SEMO) joins Jeremy to discuss how and why her admissions team is utilizing AI to help with different tasks, and she offers some thoughts on a few leadership topics.

Timestamps:

07:31 - How to figure out where AI can help

10:58 - The value of a chatbot

16:50 - Other ways AI is helping SEMO team members be more efficient

19:39 - Staff development and navigating both 1-on-1 and group meetings

25:46 - Dealing with burnout as a leader

Guest Name: Lenell Hahn, Director of Admissions, Southeast Missouri State University

Guest LinkedIn: https://www.linkedin.com/in/lenellhahn/

Guest Bio: Joining Southeast Missouri State University’s Office of Admissions in July 2003, Lenell Hahn has over 20 years of experience in higher education admissions and recruitment. She has served as director of admissions since January 2013. Lenell provides leadership for the development and implementation of effective strategies to attract, enroll and retain new students and advocate for access to higher education.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 44: Three Productivity Strategies You Need to Know About

enrollify@element451.com (Enrollify) — Tue, 18 Jun 2024 07:00:00 +0000

On this episode, Mandy Green joins Jeremy to talk about how ‘Magic Time,’ templates, and utilizing a daily huddle will help you (and your team) achieve greater efficiency and effectiveness each week.

Timestamps:

03:45 - Why most people struggle with time management

12:45 - The concept of “Magic Time”

17:41 - The value of templates

23:07 - Incorporating the “Daily Huddle” with your team

Guest Name: Mandy Green, Vice President, Tudor Collegiate Strategies

Guest LinkedIn: https://www.linkedin.com/in/mandy-green-856aaa4b/

Guest Bio: Mandy Green is a Vice President for Tudor Collegiate Strategies and a seasoned college soccer coach with 23 years of experience. She’s also the founder of ‘Busy Coach.’ a company that helps people enhance their performance and productivity. Mandy's unique expertise in balancing high performance with well-being makes her a sought-after speaker and consultant in the world of collegiate athletics and higher education.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Enrollify.org Relaunch: More Content, More Community

enrollify@element451.com (Enrollify) — Thu, 13 Jun 2024 18:00:00 +0000

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 43: Advice On Hiring, Onboarding, Building The Right Culture, And Firing

enrollify@element451.com (Enrollify) — Tue, 4 Jun 2024 07:00:00 +0000

This episode is a conversation I had with two amazing senior leaders - Jennifer McClendon and Aaron Cook. We discuss what to look for when hiring new employees, great interview questions to ask, onboarding do’s and don’ts, strategies to develop a strong and positive team culture, and the process of letting a team member go. Timestamps:

03:52 - How to spot a higher quality applicant

09:05 - Hiring a recent grad vs. hiring the best candidate

11:55 - Favorite interview questions to ask

14:25 - Lessons learned from auditing hiring processes

18:51 - Onboarding mistakes and the importance of intentionality

33:39 - Ideas to help create a good team culture and prevent burnout

41:40 - Managing struggling team members and some thoughts on firing

Guests Names:

Jennifer McClendon, Senior Associate Director, Oklahoma State University
Aaron Cook, Senior Assistant Director of Out of State Recruitment, University of Missouri

Guests LinkedIn:

Jennifer: https://www.linkedin.com/in/jennifer-mcclendon-058051b6/
Aaron: https://www.linkedin.com/in/aaron-cook-88868023a/

Guest Bios:

Jennifer's Bio: Jennifer’s higher ed career began 16 years ago as a Regional Admissions Representative for the University of Missouri. In 2014 she moved into the Director of Admissions role at Northeastern State University in Tahlequah, OK. Jennifer joined the Cowboy family at Oklahoma State University in 2018 and now serves as the Senior Associate Director of Recruitment, overseeing domestic, undergraduate recruitment efforts. Over the years, Jennifer has been an active member in a variety of Regional Admissions organizations and she’s currently serving in a ‘victory lap’ year as the Great Plains ACAC Past President.

Aaron's Bio: Aaron is the Senior Assistant Director of Out of State Recruitment at the University of Missouri. He's been at Mizzou since 2005. His journey started in the School of Medicine, then the Trulaske College of Business, and now in the Office of Admissions within the Division of Enrollment Management. While Mizzou's campus is located in Columbia, MO, Aaron is regionally based in Kansas City and supports a staff of 12 regional representatives and test market representatives. He also serves GPACAC as a Professional Development co-chair.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Leveraging Creator Marketing in Higher Education: Insights from the Front Lines

enrollify@element451.com (Enrollify) — Wed, 22 May 2024 07:00:00 +0000

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.

Key Takeaways:

Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.
Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.
Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.

Listen to the Full Episodes Featured:

Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators

Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators

The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 42: Life As A First-Year Gen Z Admissions Counselor

enrollify@element451.com (Enrollify) — Tue, 21 May 2024 07:00:00 +0000

On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Timestamps:

07:41 - Something that surprised Lucy during her first few months

10:34 - Where confidence comes from

14:32 - Pros and cons of being so close in age to the students you’re recruiting

22:18 - Lunchroom visits at high schools

25:28 - Talking about financial aid with students and families

28:38 - Managing Gen Z staff

Guest Name: Lucy Coopman, Admissions Counselor, University of Missouri-Kansas City

Guest LinkedIn URL: https://www.linkedin.com/in/lucy-coopman/

Guest Bio: With a passion for empowering students to achieve their academic aspirations, Lucy's journey in higher education began in 2021 as a College Adviser with the College Advising Corps, where she spent two impactful years working directly with students in a Kansas City high school. As a proud member of Generation Z, Lucy uses a near-peer model to be able to create meaningful connections with students and bring a fresh perspective and vibrant energy to the realm of college admissions. Her approach is always personalized, empathetic, and rooted in the belief that every student deserves access to quality higher education.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 41: Slate CRM - How To Step Up Your Game

enrollify@element451.com (Enrollify) — Tue, 7 May 2024 07:00:00 +0000

On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about:

04:53 - Advice when you implement a new CRM

07:31 - Skills you need if you want to become more proficient in Slate

14:28 - How configurable joins and snippets can make your life easier

23:54 - Do’s and Don’ts when it comes to queries

29:13 - When to build a report instead of creating a query

33:50 - The value of using Slate community forums

Guest Name: Drew Carr, Director of Enrollment Operations, Nebraska Wesleyan University

Guest LinkedIn: https://www.linkedin.com/in/drew-carr/

Guest Bio: Drew currently serves as the Director of Enrollment Operations at Nebraska Wesleyan University as well as the Technology Chair at Great Plains Association for College Admissions Counseling (GPACAC). He has been at Nebraska Wesleyan since January 2013 after graduating as a student. Drew initially served as an admissions counselor for two and a half years before moving to the operations side. Since then, he’s worked his way up to the Director level managing all aspects of their CRM, Slate.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 40: A Bad Habit That Needs To Be Broken

enrollify@element451.com (Enrollify) — Tue, 23 Apr 2024 07:00:00 +0000

In this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 39: Failing As A Young Leader And A Deep Dive Into 1-on-1 Meetings

enrollify@element451.com (Enrollify) — Tue, 9 Apr 2024 07:00:00 +0000

On this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You’ll hear about:

7:00 - How failing as a 23 year old leader helped Anne develop some great tools

17:46 - The Importance of consistently doing 1-on-1’s, and how to navigate them

22:49 - Embracing vulnerability during 1-on-1’s

26:37 - Something Anne has noticed about doing 1-on-1’s with her younger staff

32:47 - Giving tough feedback

Guest Name: Anne Johnson, Associate Director of Admission, North Dakota State University

Guest LinkedIn: https://www.linkedin.com/in/anne-johnson-9008512b/

Guest Bio: Anne Johnson, an Alabama native, found a career in higher education after moving to Fargo, ND in 2013. As a first-generation college student, her educational journey was non-traditional, and she found purpose in supporting students and leading a team. She has spent the last ten years serving in various leadership roles in college admission and has spent the last several years overseeing recruitment staff as the Associate Director of Admission at North Dakota State University.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 38: Addressing Mental Health And Communicating With Gen Z and Gen Alpha

enrollify@element451.com (Enrollify) — Tue, 26 Mar 2024 07:00:00 +0000

This episode is a candid and much needed conversation about mental health with Ross Szabo, an award-winning speaker, author, and the Wellness Director for students in grades 6-12 at Geffen Academy at UCLA. Things you’ll hear about include:

05:20 - Being proactive, not reactive with your own mental health

13:50 - The importance of having a sense of purpose

16:42 - Do’s and don’ts when approaching a colleague or a team member about mental health

27:48 - A big misconception about Gen Z and Gen Alpha

32:30 - How to effectively approach the topic of fear with high school students

Guest Name: Ross Szabo, Wellness Director at Geffen Academy at UCLA

Guest Social: https://www.linkedin.com/in/ross-szabo/

Guest Bio: Ross Szabo is an award-winning mental health speaker, author, and the Wellness Director at Geffen Academy at UCLA. Ross created a program at Geffen for students to learn about mental health once a week throughout their education from grades 6-12. Before coming to Geffen Academy, Ross was the Director of Outreach for the National Mental Health Awareness Campaign. The Campaign was the country’s first public health approach to mental health. Ross has spoken to more than 2 million people about the importance of mental health and authored two books; Behind Happy Faces; Taking Charge of Your Mental Health and A Kids Book About Anxiety.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 37: Territory Management: How To Succeed in 2024

enrollify@element451.com (Enrollify) — Tue, 12 Mar 2024 07:00:00 +0000

Spring travel season has begun for most admission counselors and recruiters. John McGreal joins Jeremy and they discuss how to plan, implement, and grow as a territory manager. Things you will hear about:

02:10 - What it means to be a territory manager in 2024

8:22 - How to figure out what your “best fit” students look like, and where to find more of them

13:04 - What to do when zero students show up to a high school visit

20:25 - Big do’s and don’ts when you speak to students

24:02 - Travel tips to help you be at your best

27:22 - Challenges of being a regional recruiter and how colleagues/leaders can support them

Guest Name: John McGreal, Dean of Enrollment at Waukesha County Technical College

Guest LinkedIn: https://www.linkedin.com/in/johnfmcgreal/

Guest Bio: John McGreal currently serves as the inaugural Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI. Previously, he worked for Rockford University, the University of Alabama, and Bellin College. John has also served as the President of the Wisconsin ACAC, chair of the WACAC government relations committee, and numerous other roles related to conference planning and professional development. John's passion is using data to make informed decisions, process improvement, and college access.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 36: Developing And Retaining Your Staff, Plus The Power Of Mindset

enrollify@element451.com (Enrollify) — Tue, 27 Feb 2024 08:00:00 +0000

On this episode, Jeremy talks with senior admissions leader Sacha Thieme of Indiana University. You’ll hear about:

02:04 - Why admission offices are struggling to keep staff motivated and engaged

08:14 - The importance of mindset when it comes to change

13:00 - Ways to effectively deal with burnout

17:58 - Building blocks for creating a positive office culture

21:52 - Providing professional development and helping your staff overcome their fears

30:14 - Dealing with isolation as a senior leader

Guest Name: Sacha Thieme, Assistant Vice Provost and Executive Director of Admissions, Indiana University

Guest LinkedIn: https://www.linkedin.com/in/sacha-thieme-b9a8265/

Guest Bio: Sacha serves as the Assistant Vice Provost and Executive Director of Admissions for Indiana University Bloomington, the flagship campus of the IU system, bringing over 20 years of undergraduate admissions experience to the role. In her current capacity, she serves as a member of the senior leadership team within the Office of Enrollment Management and is directly responsible for the leadership and advancement of strategy, policy, and operations for all domestic undergraduate admissions and first year experience programs. She has also been an active leader in the admissions community through her service on multiple boards and committees, including serving as President of the Association of Chief Admission Officers of Public Universities.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 35: Imposter Syndrome, Content Marketing, and Personal Branding

enrollify@element451.com (Enrollify) — Tue, 13 Feb 2024 08:00:00 +0000

Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about:

2:00 - When imposter syndrome tends to show up, and how to manage it

7:14 - The biggest thing enrollment and social media marketers need to spend more time doing

17:01 - Why colleges aren’t utilizing more content from the current student point of view

20:30 - Lessons Higher Ed can learn from the entertainment industry

25:01 - Metrics to focus on when evaluating content

Guest Name: Jon-Stephen Stansel, Social Media Strategist, Speaker, and Consultant

Guest LinkedIn: https://www.linkedin.com/in/jsstansel/

Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. In addition, Jon-Stephen has taught courses in social media management and presented at many national and international higher ed conferences.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep 34: Growing As A Leader And Career Advancement Advice

enrollify@element451.com (Enrollify) — Tue, 30 Jan 2024 08:00:00 +0000

If you currently have a leadership title, or even if you don’t but you want to lead in other ways, don’t miss Jeremy’s in-depth conversation with well-known Higher Ed administrator, Rick Clark. You’ll hear about:

7:03 - The most important quality for any leader to possess

13:12 - Fostering leadership with rising stars

17:10 - Staff retention issues facing Higher Ed (and what needs to change)

23:14 - How senior leaders can advocate to their Provost or President

26:24 - Career progression to the senior levels

32:22 - Something most leaders struggle with, and something they need to do more of

Guest Name/Title: Rick Clark, Executive Director for Strategic Student Access, Georgia Tech

Guest LinkedIn URL: https://www.linkedin.com/in/raclarkatl/

Guest Bio: For the past 15 years, Rick Clark led Georgia Tech’s undergraduate admission team serving as AVP and Executive Director. He recently transitioned to becoming Tech’s inaugural Executive Director for Strategic Student Access. Rick has also served on regional and national councils and boards, is currently a member of NACAC’s Committee on Leadership in College Admission, is co-author of the book and workbook “The Truth about College Admission: A Family Guide to Getting In and Staying Together”, and co-hosts his own podcast under the same name.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep 33: AI, Dealing With Change, And Mission-Fit Storytelling

enrollify@element451.com (Enrollify) — Tue, 16 Jan 2024 08:00:00 +0000

In this episode, Bart Caylor joins Jeremy for a conversation on each of those things, as well as time management and the recruitment of first-generation students. You’ll hear about:

5:47 - The importance of experimenting with AI

7:35 - Using AI effectively is all in the prompt

12:31 - Bart’s big prediction for 2024

14:25 - Mission-fit storytelling and marketing

22:50 - Ways to help more first-generation students

27:29 - The biggest communication skill most young professionals need to improve

Guest Name: Bart Caylor, Founder and President, Caylor Solutions

Guest LinkedIn: https://www.linkedin.com/in/bartcaylor/

Guest Bio: Before founding Caylor Solutions, Bart spent over two decades as a marketing consultant for higher education clients as well as global brands like AT&T, Motorola, RCA, Roche, and GE. His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 32: Keys To Communicating Better In The Workplace

enrollify@element451.com (Enrollify) — Tue, 2 Jan 2024 18:38:58 +0000

In this episode, Jeremy is joined by Jeanne Brett, Professor Emerita of Management & Organizations at Northwestern University, and an expert on the topics of multicultural teams, managing workplace conflict, and negotiation. You’ll hear about:

1:25 - What it means to be part of a multicultural team

10:31 - How leaders can prevent differences from causing conflict

16:45 - The role of trust in negotiation

25:35 - Using AI to help with negotiation training

29:08 - Other skills that good negotiators possess

Today's Guest:

Jeanne Brett, Professor Emerita of Management & Organizations, Northwestern University

Jeanne Brett is the DeWitt W. Buchanan, Jr. Distinguished Professor Emerita of Dispute Resolution and Organizations for the Kellogg School of Management at Northwestern University.

Brett is a negotiation scholar and educator. Her award-winning book, Negotiation Globally, now in its 3rd edition, was recently joined in 2022 by Searching for Trust in the Global Economy written with Tyree Mitchell. Her current research projects engage AI to understand how negotiators use strategy.

Brett initiated Kellogg’s negotiation course in 1981 and has taught negotiations all over the world. She is also currently the president of the nonprofit, Negotiation and Team Resources, where she hosts monthly conversations to introduce negotiation educators to the latest research and teaching materials.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 31: How Higher Ed Can Improve The Customer Experience In 2024 | Jay Baer

enrollify@element451.com (Enrollify) — Tue, 12 Dec 2023 08:00:00 +0000

In this episode, Jeremy has a conversation with one of the most well-known and successful customer experience and marketing experts in the world, Jay Baer. They discuss why time and speed have become critical components of a positive customer experience. Jay also shares his thoughts on the state of content marketing, effective storytelling, personalization, higher ed’s love of email, what he would do if he were running an admissions department, and why you have to budget for failure. It’s a conversation that’s filled with actionable insights, including:

5:15 - Why Higher Ed and other industries struggle with personalization and segmentation

22:00 - The state of content marketing and how to effectively deal with AI

25:58 - When you’re telling a story, make sure you do this

38:51 - What admission departments need to put more time, money, and effort into

48:16 - Two things that great leaders understand

Jay Baer is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. He has spent nearly 30 years helping the world's most iconic brands gain and keep more customers. A 7th-generation entrepreneur, Jay has written six best-selling books, and founded five, multi-million dollar companies.

Jay is an inductee into the halls of fame for professional speaking and word of mouth marketing, and the creator of multiple award-winning podcasts. He is also one of just two people in the world listed as one of the top 30 "Global Gurus" in two different knowledge categories (customer service and internet marketing). Jay loves growing businesses, delivering presentations that audiences love, and plaid suits. He’s also a licensed tequila sommelier and a certified BBQ judge.

This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 30: Creating And Developing A Team Of Student Content Creators

enrollify@element451.com (Enrollify) — Tue, 28 Nov 2023 08:00:00 +0000

In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students has taught him about communicating with Gen Z, why data is so important, and why their team works hard to create FOMO. Key takeaways include:

1:31 - Communicating with Gen Z and one of their biggest fears

6:20 - A day in the life of a student marketing intern

13:10 - Good content is backed by good data

24:05 - The #1 thing most colleges need to do more of that will help increase their yield

About the Enrollify Podcast Network

The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.

Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more.

Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 29: Three Things That Can Transform Your Career

enrollify@element451.com (Jeremy Tiers) — Tue, 12 Sep 2023 08:30:00 +0000

Season two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance.

This Episode is Sponsored by Pathify

Meet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 28: How To Improve Collaboration Between Admissions And Athletics

enrollify@element451.com (Deb Biche-Labbe, Jeremy Tiers) — Tue, 15 Aug 2023 08:30:00 +0000

In this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include:

3:40 - Why there’s often a disconnect between admissions and athletics on a college campus

7:40 - The #1 tip to improving communication with anyone

12:56 - How athletics and admissions can effectively collaborate during the campus visit

31:13 - A super important question you need to ask yourself

This Episode is Brought to You By Our Friends at Ologie

In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct.

Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.

Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 27: Tips To Help You Master Time Management And Become More Productive

enrollify@element451.com (Anna Dearmon Kornick, Jeremy Tiers) — Tue, 1 Aug 2023 05:30:00 +0000

What do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include:

7:10 - Two big reasons why so many people struggle with time management

9:15 - Break down your to do list and priorities into these three key categories

20:19 - Multitasking is actually ‘context switching,’ - Why it’s counterproductive, and how to fix it

27:02 - Why you should create a weekly CEO report for yourself

This Episode is Brought to You By Our Friends at Ologie

Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 26: Leadership Lessons, Advice, And Stories From a 16-Year Career In Higher Ed

enrollify@element451.com (Angie Cooksy, Jeremy Tiers) — Tue, 18 Jul 2023 08:30:00 +0000

On this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school for her entire higher ed career. Key takeaways include:

3:20 - Fixing “We’ve always done it this way”

13:25 - Why it’s important to ask questions when something doesn’t feel right

27:30 - How to be a supportive and present AVP or VP without stepping on your Director’s toes

35:10 - Managing team members who are from different generations

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 25: Game-Changing Advice For Higher Ed Content Marketers

enrollify@element451.com (Olivia White, Jeremy Tiers) — Tue, 4 Jul 2023 08:30:00 +0000

On this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways include:

10:30 - The process of building and growing a student marketing team

19:02 - Challenges when it comes to managing current students

22:00 - The content that prospective students can’t get enough of

29:04 - Conversations with senior leadership about student generated content

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 24: Work-Life Balance, Managing Your Day, And The Importance Of Building Authentic Relationships

enrollify@element451.com (Brian Switay, Jeremy Tiers) — Tue, 20 Jun 2023 08:30:00 +0000

On this episode, Jeremy speaks with Higher Ed professional and good friend, Brian Switay. They talk through work-life balance in the admissions world and how it changes after you get married and become a parent. They also hit on working with transfer students, handling tough conversations with senior leadership, as well as the interplay between a sales approach and a personal connection approach in student recruitment. Takeaways include:

2:20 - Work-life balance and handling burnout as a new admissions professional

8:45 - How work-life balance changes when you get married and become a parent

16:50 - Pivoting from undergraduate recruitment to working with transfers, and how the two are different

22:10 - How to prepare for tough conversations with senior leadership

28:25 - How to mesh the sales approach with the personal connection approach

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 23: Navigating Life as a Higher Ed CMO: Conversations on Enrollment Marketing, Leadership, Failure, and Growth

enrollify@element451.com (Jeremy Tiers, Jaime Hunt) — Tue, 6 Jun 2023 08:30:00 +0000

Today’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:

10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic

12:00 - How to make a website redesign impactful

22:17 - Different leadership challenges and solutions

30:23 - Do’s and Don’ts when hiring new employees

41:00 - Developing the next generation of Higher Ed CMO’s

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 22: Before You Can Be Customer Obsessed You Need To Be Employee Obsessed

enrollify@element451.com (Marbue Brown, Jeremy Tiers) — Tue, 23 May 2023 08:30:00 +0000

In this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called The Customer Obsession Advantage, and he unpacks what it means for a company or organization to truly be customer-obsessed. Takeaways include:

2:49 - Defining the term ‘Customer-Obsession’ and giving examples

14:55 - You can’t be customer obsessed if you’re not employee obsessed

23:10 - Why change is so hard for Higher Education

27:25 - How AI will help improve the customer experience

32:20 - Two important questions every college or university needs to ask

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 21: How You Can Collaborate More Effectively, Reduce Stress, and Perform at a Higher Level

enrollify@element451.com (Rob Cross, Jeremy Tiers) — Tue, 9 May 2023 08:30:00 +0000

In this episode Jeremy talks to Rob Cross, author of ‘Beyond Collaboration Overload’ and ‘The Microstress Effect’ about silos, collaboration, stress, and what high performers do differently. Takeaways include:

3:25 - Four things that often create silos on college campuses

9:25 - Dealing with ‘Collaboration Overload’

12:37 - What the highest performers do differently

23:50 - The ‘Microstress Effect’ and ways to reduce stress

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more aboutThe Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 20: How to Find and Leverage Mentors To Guide You To A Career You Love

enrollify@element451.com (Carlos Cano, Jeremy Tiers) — Tue, 25 Apr 2023 08:00:00 +0000

This episode is an informative conversation Jeremy had with Carlos Cano around his 13-year career in Higher Ed. They discussed how he started in admissions, what has kept him from leaving the industry, how he deals with anxiety and feeling overwhelmed, career advancement, leadership, having mentors, and so much more! Takeaways from this episode include:

5:40 - Staff turnover and the importance of patience

12:18 - Dealing with mental health challenges that come with this work

20:39 - Pivoting to a new role at a new school

34:15 - How utilizing social media and getting involved in professional organizations can advance your career even further

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 19: It’s Time To Fix How Colleges Talk About And Explain Financial Aid

enrollify@element451.com (Jeremy Tiers, Tara Durante) — Tue, 11 Apr 2023 08:00:00 +0000

In this episode, Jeremy sits down with Tara Durante to have an important conversation about the hardest, most confusing part of the college search process for students, families, and even a lot of college admissions counselors and enrollment marketers - financial aid. Key takeaways from this episode include:

0:45 - The #1 mistake a lot of college admission and financial aid staffs make

3:28 - Why talking about money is uncomfortable for so many people

21:10 - Making websites more audience centric and the need for on demand financial aid videos

36:07 - Improving collaboration between admissions and financial aid

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 18: How to Maximize The Campus Visit And Empower Your Student Workers

enrollify@element451.com (Heather Strecker, Jeremy Tiers) — Tue, 28 Mar 2023 12:00:00 +0000

In this episode, Jeremy sits down with Heather Strecker to chat about the state of campus visits, and how to develop your student tour guides and workers who play such a critical role. Key takeaways from this episode include:

2:28 - Growing your number of tour guides and student workers

4:32 - Training frequency and important topics to train on

16:26 - Your #1 retention strategy - the door is open

31:52 - The biggest change in the campus visit experience over the past few years

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 17: Higher Ed Still Struggles to Connect with Gen Z – Here’s How Marketers and Admissions Professionals Can Fix That

enrollify@element451.com (Andrew Roth, Jeremy Tiers) — Tue, 14 Mar 2023 08:00:00 +0000

In this episode, Jeremy sits down with Andrew Roth, Founder and CEO at dcdx, a Gen Z consulting firm.

Key takeaways from this episode include:

7:10 - Advice if you want to get and keep Gen Z’s attention

16:05 - Video, the role of feelings and emotions in decision making, and the concept of experiences

22:43 - What authenticity really means

28:39 - The idea of ‘brand magnetism’

32:00 - Making the mental health conversation more of a priority

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 16: Becoming The Best Leader You Can Be For Your Team

enrollify@element451.com (DJ Menifee, Jeremy Tiers) — Tue, 28 Feb 2023 09:00:00 +0000

In this episode, Jeremy has a thought provoking and in-depth conversation about leadership with DJ Menifee. They discuss DJ’s admissions and enrollment management journey from his first leadership opportunity all the way to his current Vice President role. Key takeaways from this episode include:

6:30 - Things for new leaders to focus on

15:16 - The hardest skill for most leaders to master

15:54 - Differences moving from the Assoc. Director to Director level, and the Director to VP level

26:58 - 1-on-1 meetings with people you manage

31:57 - The importance of empathy as a leader

This episode is brought to you by our friends at DD Agency:

DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country.

In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more.

If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings.

Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 15: The Power of Mindset and Mental Skills (Part 2 of 2)

enrollify@element451.com (Tami Matheny, Jeremy Tiers) — Tue, 6 Dec 2022 09:30:00 +0000

In the second of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with mental game coach, Tami Matheny. The bulk of their conversation focuses on self confidence - where it comes from, four key things that will help you own your confidence, and the power of self talk and changing the narrative. Tami also reveals the hardest mental skill to help someone with, the importance of habits, and she and Jeremy finish with a discussion around defining your ‘why’.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ep. 14: The Power of Mindset and Mental Skills (Part 1 of 2)

enrollify@element451.com (Lindsey Wilson, Jeremy Tiers) — Tue, 22 Nov 2022 09:30:00 +0000

In the first of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with performance mindset coach Lindsey Wilson. They spend most of the conversation talking about mindset, working on our thoughts, and how to shift and manage them with the help of things like visualization, meditation, and journaling. Lindsey also shares her opinions on mental toughness and dealing with fear of failure. In part two (Episode 15), Jeremy and his second guest will focus on self-confidence, the power of self-talk, and the important role that habits play in our personal and professional growth.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

About the Enrollify Podcast Network

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 13: DEI, Leadership, and Starting With The Heart

enrollify@element451.com (Tru Pettigrew, Jeremy Tiers) — Tue, 8 Nov 2022 09:30:00 +0000

In today’s episode, Jeremy has a very thought provoking conversation with Tru Pettigrew. They start by talking about diversity, equity, and inclusion - Tru explains where his passion for DEI originated from, what each of those terms means, he offers his thoughts on where most organizations are at in 2022 with DEI, and he explains the important role that curiosity, intentionality, empathy, and listening play in this conversation. Jeremy and Tru also talk about the differences between active and competitive listening, as well as dealing with imposter syndrome. Their conversation ends with a discussion about different aspects of leadership, including handling tough situations and setting and managing expectations.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more.

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 12: A Crash Course On Building Community

enrollify@element451.com (Christina Garnett, Jeremy Tiers) — Tue, 25 Oct 2022 08:30:00 +0000

Today’s episode is a conversation between Jeremy and Christina Garnett of HubSpot who is an expert at helping brands and people connect with their audience and build community. Together they discuss what building community means, how to get started (Christina offers lots of tips), the importance of intent, some of the challenges that marketers face when trying to build community, why colleges need to involve their current students and alumni more in community building (and how to do that), plus a lot more!

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 11: How to Develop a Winning Culture

enrollify@element451.com (Jeff Dugdale, Jeremy Tiers) — Tue, 11 Oct 2022 08:30:00 +0000

Today’s episode is a conversation between Jeremy and Jeff Dugdale, Associate Athletic Director for Strategic Planning and Leadership Development, and Head men’s and women’s swimming coach at Queens University of Charlotte. They spend most of the conversation talking about how to develop a vision and values that lead to a winning culture, and then how to sustain success. Jeff also explains his concept of ‘Leaders For Life’, he offers tips to get other stakeholders to buy into your vision, and he shares his thoughts on dealing with failure and the importance of having mentors.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mission Admissions Episode 10: 48 Minutes of Enrollment Management Gold!

enrollify@element451.com (Allison Turcio, Jeremy Tiers) — Tue, 27 Sep 2022 08:30:00 +0000

In this episode, Jeremy has a conversation with an amazing marketer and leader, Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College. There’s so much in here that will provide value for you regardless of your title or role. The core of their chat revolves around what it means to truly be student-centered and collaborative as an entire enrollment management division. They also chat about intentionality, leadership, staff retention, dealing with failure, dealing with change, what motivates her, the importance of constantly looking at data and evaluating and questioning what’s working and what’s not, tips and tricks for emails, texting, and social media, plus Allison shares her greatest A:B test accomplishment. Enjoy!

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mission Admissions Episode 9: Social Media

enrollify@element451.com (Jennifer Radke, Jeremy Tiers) — Tue, 13 Sep 2022 08:30:00 +0000

In this episode, Jeremy has a conversation with Jennifer Radke who runs the National Institute for Social Media, an organization dedicated to social media certification and education for professional social media practitioners. Jen also happens to be the mom of two teenagers, including a son who just started his first-year of college.

Jen starts by sharing a few insights about her son’s college search from a parent point of view. From there she and Jeremy have a lengthy chat about all things social media - including the biggest do’s and don’ts, content creation, measuring your campaigns and social listening, as well as personal branding.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 8: Health, Wellness, Leadership, and Building Community

enrollify@element451.com (Kerry Keating, Jeremy Tiers) — Tue, 30 Aug 2022 08:30:00 +0000

In this episode, Jeremy sits down with Kerry Keating who is the Head of Business Development and Chief of Staff and Culture for TaskHuman, an innovative wellness company that helps people grow through personalized 1-to-1 guidance from hundreds of specialists in different areas of their daily work and personal life.

Kerry offers tips for building strong relationships, talks about the idea of community in 2022, and explains what separates the best of the best from everyone else. He also shares his thoughts on leadership, emotional intelligence, as well as burnout and an employer’s responsibility for their employees’ overall well-being.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 7: My Conversation With Journalist Eric Hoover

enrollify@element451.com (Eric Hoover, Jeremy Tiers) — Tue, 16 Aug 2022 08:30:00 +0000

In this episode, Jeremy chats with well known writer Eric Hoover from The Chronicle of Higher Education. They start by having a lengthy conversation about some of the different fears that most students deal with during their college search, as well as the lack of assistance and help that many receive. From there, Eric shares his thoughts on strengthening relationships between colleges and high school counselors, the ‘great resignation’ and ‘test optional’, and how he’s been able to get so many young people to open up and share their stories.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 6: Authenticity, Storytelling, and Speaking Their Language

enrollify@element451.com (Jeremy Tiers) — Tue, 2 Aug 2022 16:10:00 +0000

Today’s episode is a great conversation I had with Lindsay Hotmire. We discussed authenticity and why we crave it as humans, the authenticity flywheel that she created, building community, the importance of positioning when it comes to defining your brand, as well as what makes a story memorable and how to become a better storyteller. Lindsay also shared some details about her son’s college search, and what she thinks about the Oxford comma.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about

The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 5: Turning Admissions From a Job Into a Career, and The Path to Leadership

enrollify@element451.com (Megan Tyler, Jeremy Tiers) — Tue, 19 Jul 2022 08:30:00 +0000

In this episode I change things up and introduce you to a wonderful person and rising star in the enrollment management space, Megan Tyler. We have an amazing conversation about how she got started in admissions, and how she turned a job into a career at Wofford College. Megan shares the pros and cons of working at your alma mater, her path to becoming a Director, how she handles stress, and we discuss different situations that leaders have to navigate - including the differences between being female versus male.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 4: Anxiety and the Unpredictability of College Admissions

enrollify@element451.com (Amanda Booth, Jeremy Tiers) — Tue, 5 Jul 2022 08:30:00 +0000

Today’s episode is a conversation between Jeremy and Amanda Booth, Director of College Counseling for Wichita Collegiate School. We discussed the state of college admissions in 2022, and how admissions counselors can build better relationships with their peers on the high school side. Amanda also shares her thoughts on the role that parents play in the college search, the hard and sometimes uncomfortable conversation of money and paying for college, plus the value of getting involved in your local affiliate organization.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 3: Understanding Your Audience, Content Marketing Strategies, and Being a Working Mom

enrollify@element451.com (Jeremy Tiers, Adrienne Barnes) — Tue, 21 Jun 2022 08:30:00 +0000

On the latest episode of the Mission Admissions podcast, Jeremy sits down with Adrienne Barnes, a well-known content strategy and customer research expert.

Adrienne talks about the state of content marketing, how understanding your target audience helps you create more effective content, and why change can be such a big hurdle. She also offers tips on how to become a better writer, and shares insights about her life as a female entrepreneur and working mother.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 2: Pouring Into Yourself and Other People

enrollify@element451.com (Alan Stein Jr., Jeremy Tiers) — Tue, 7 Jun 2022 08:30:00 +0000

Bryant, Kevin Durant and Steph Curry, and now works with executives at Fortune 500 companies such as Pepsi, Starbucks and American Express. Stein offers tips on handling burnout, self awareness, public speaking, managing your to-do list and more. They also have a lengthy conversation about how to be an effective leader in 2022, and Alan explains how everyone can lead regardless of their title.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 1: Treating Everybody Like They’re the Most Important Person

enrollify@element451.com (Jeremy Tiers, Jeff Munneke) — Tue, 24 May 2022 08:30:00 +0000

Join host Jeremy Tiers in the premier episode as he chats with Minnesota Timberwolves and Lynx’ Vice President of Fan Experience, Jeff Munneke. The two discuss creating positive experiences, the importance and ROI of consistently engaging and building personalized relationships, analyzing real time data from different audiences, effectively collaborating with multiple groups or departments, as well as hiring and training new staff, and ways to make everyone feel valued.

This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staffs.

Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Trailer: Mission Admissions

enrollify@element451.com (Jeremy Tiers) — Fri, 13 May 2022 19:47:26 +0000

Welcome to Mission Admissions with Jeremy Tiers — a show that features candid conversations with industry leaders and difference makers that will help Higher Ed become better recruiters, communicators, and managers. Too many admissions counselors, leaders, and enrollment marketers limit themselves by only looking for professional and personal development in their particular space. In this podcast, you can expect helpful advice, tips, and strategies to improve things like customer service, communication, building relationships, marketing, and leadership from all kinds of industry leaders and difference makers in other spaces. - - - - Connect With Our Host: Jeremy Tiers https://www.linkedin.com/in/jeremytiers/ https://twitter.com/CoachTiers About The Enrollify Podcast Network: Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.