You can join our full weekly live calls here https://wildfireconcepts.com/live - where we discuss various marketing techniques and provide great software strategies and tips to help you grow your online presence, in an approachable, newbie friendly environment.

Wondering how come some of the people in the affiliate marketing industry make loads and loads of money while you failed so far?

Looking for straight answers about becoming an affiliate after all you've got so far were riddles?

Give yourself a round of applause, because you just reached one of the gates into the world of affiliate marketing and the knowledge we gathered for you can only be described as massive. Michael Cheney, the affiliate marketing leaderboard king, sat down with me to discuss how to start out as an affiliate marketer the right way, select your niche, find the best products, and get record conversions.

Are you still on the fence about joining the world of affiliate marketing and product creation?

Thinking you'd never be able to make it big?

Well, let me just say:

a. good for you;
b. what's there to be afraid of? and
c. you really need to read this.

Cyril shares how video recipes got him involved in this space, what to focus on when you start a YouTube channel, what's the best way to monetize your videos, how to get free youtube traffic and how to correctly optimize your channel.

Is mentorship one of those things you are super-curious about but didn't have the time to explore this subject because you are already too busy working on your business plan?

To help wantrepreneurs (people WANTING to succeed as entrepreneurs) and new business owners make the most of a relationship with a mentor, I've sat down with Dan Lok for a new episode of the 7 Figure Furnace podcast. We've talked about his "million-dollar year", his two mentors, the best way to build a successful business, and how to master persuasion and authority.

More About This 7 Figure Furnace Episode

Before we jump in, if this is your first visit to my website, you should know that 7 Figure Furnace is a relatively new podcast, rapidly gaining new listeners, thanks to our esteemed guests. Each person I interview has made a name for themselves in digital marketing, affiliate management, product development, social media, content marketing, and entrepreneurship.

With each new episode, I am trying to expand my listeners' understanding of how online marketing can bring in huge profits while offering them an arsenal of selling tools, actionable advice for growing their business and improving their bottom line.

dan-lok

In this episode, I interview Dan Lok, who is a Vancouver-based serial entrepreneur, business consultant, and internet marketing strategist.

He shares how he made his millions, what his experience as a mentee and later as a mentor taught him about being a successful entrepreneur, and how you can easily persuade people to give you what you want.

Rather Listen?

If you are on your way to work, on your lunch break, or out for a jog, you can just listen to the episode and come back to this article later for the notes.

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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Some of the things you'll learn about in this episode are:

The Background of an Internet Millionaire

Dan started his first business when he was still in high-school, and from then on there were many ups and downs. He failed at 13 businesses before having his first success.

He found a mentor in Alan Jackson, who at the time was running one of the biggest financial seminar companies in Canada, and who was the first to bring Robert Kiyosaki in the country. Dan worked for Alan Jackson for a year for next to nothing, but ever since he refers to that year as the "million-dollar year" of his life because he thinks he got a million-dollar education during that time.

Soon after, he started his one-man advertising agency, writing copy for speakers, authors, entrepreneurs. He was making good money and feeling on top of the world, but one day Alan Jackson told him he needs a website, and he is happy he followed his advice.

Dan wrote a book called "Psychological Tactics" and decided to sell in on this new website. He only printed 100 copies, planning to sell them for $20 each. When marketers found out about the book, they stormed his website, buying all copies in under 30 days.

He was also buying products and collectibles from Hong Kong and selling them on eBay. He even became involved with ClickBank, having his products among the most profitable ones in there. He was making money from multiple sources.

He was smart to use his revenue to invest in various niches and companies, making the transition from entrepreneur to investor.

For Dan, Alan Jackson and Dan Pena were his most important personal mentors. You can also find a mentor who will have a big impact on your life.

First, you'll need to determine what kind of a mentor you want. Most people are concerned with where to find mentors, how to ask them to take you under their wing, but those things aren't what they should focus on. Mentors can be found everywhere; the important thing is to look for a mentor that is right for you.

To be a good mentor for you, the person you're thinking about needs to:

A. Be more successful than you are. They should be in a whole other league. If you're making $50,000/year, you don't want a mentor making $100,000/year, but someone making $1-2 million/year.

B. Still be active in business. They should still be actively involved in running their business. You don't want someone that made some money 2-3 years ago, but someone who is still making money as you read this.

C. Have a story you can resonate with. Chemistry is important not only in love but also in selecting a business mentor. You need to click. Listening to a speaker at a conference isn't like having a mentor. Mentorship is about one-on-one discussions, getting personal, allowing yourself to be open.

D. See value in something you can bring to the table. Great mentors are already successful, so you need to really think about you can offer them in exchange for their time and interest. It could be working for free, paying them, exchange of service, anything - but you need to bring some value to their life before asking for something in return.

Getting the Best out of Your Relationship with a Mentor

To keep your mentor around and extract as much value as possible of the arrangement:

Don't question your mentor. Sometimes you'll have to put aside your ego, even your own belief system, and listen to what they want to teach you. You need to be totally immersed in the relationship for it to work, you can't get anything out of it if you constantly question and argue with your mentor.
Decide that you really want to be successful. Most entrepreneurs don't want it bad enough. The number one quality of a prosperous entrepreneur is the ability to endure pain for extended periods of time. Most people don't understand how to deal with pressure. They don't want to be successful bad enough, so when there are bumps in the road, they quit.
A Shock Therapy for Resetting Your Mind

Sometimes, when we're going through something very stressful, we lose focus, can't put our thoughts into order, we're easily distracted and derailed. A very effective way of snapping out of this is to take a normal shower like you do every day, but in the last 30 seconds, suddenly turn off the warm water and continue your washing up with cold water, letting it run over the back of your head and your wrists. As soon as you step on your bathroom mat, you'll feel like a new person - energized and focused.

Switching from an Employee's Mentality to an Entrepreneur's Mentality

When you're an employee you know that you're putting in a month of work and you get paid. As an entrepreneur you can put in years of work and still don't get paid. What do you do then? This is something that shocks people, and that's why not everyone is an entrepreneur and why not every entrepreneur achieves success. Entrepreneurs need to be optimistic, but also to be prepared for the worst.

How to Influence People and Get What You Want

Dan is the author of "Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect". He says that everything you could possibly want in life (money, relationships, products, fame) other people have. So what we need to do is to influence others to give us what we want in exchange of value - that's how businesses work. You exchange something of value you have, for something of value somebody else has.

To influence people so they'd give you what you want, you need:

A. Authority. Authority figures make us follow their lead without questionings what they say (doctors, policemen). We just do what they say. In your business, you can create authority by becoming an author. You'll be the person that wrote a book on your niche. You'll be the person who gives talks on your niche. Slowly you can build your authority, one book or speaking engagement at a time.

B. Social Proof. What other people say about you is infinite more powerful than anything you could ever say about yourself (testimonials, reviews). Think about a restaurant - you don't really trust a place where there are only two customers, you trust the one that's packed, where it's difficult to get a table.

C. Exclusivity. The human brain is hardwired to want what it can't have, what's scarce, what others also want. By making people think your offer will be gone by tomorrow or that there are already many people that would do anything to get what you're selling, you're influencing people into wanting it.

D. Consistency. You want people to say yes very often before you make the sales pitch. You do this by asking simple questions during a meeting or webinar like "have you see this?", "are you still with me?", "do you want to be able to perform this task this easy?". That way, after they've said "yes" 10-20 times before, saying "no" would be inconsistent, which is uncomfortable for the human brain.

E. Involvement. If you give people that chance to use your product before asking for a sale, you'll have a better shot at closing the deal, because they'll get used to it and even convince themselves the product is now part of their new reality.

Influencing People Online

Each opt-in, each checked box, each action potential customers perform because you've asked them to is part of the involvement we described above. Your job is, thus, to design your sales funnel in such a way that each new action is effortless enough for the customer that they'll do it, slowly guiding them toward a sale.

List Building in a New Paradigm and the Need for Platforms

People are already on too many lists. This is the reality. There are too many lists already, so it's increasingly difficult to make yourself noticed, and even more complicated to build trust with potential customers.

Dan thinks that to be effective as a marketer you need to embrace a new model that he imagines a triangle on which you have your website, your lead magnet and lists, and a platform.

triangle

This third element, the platform, is what Dan thinks it's going to separate successful marketers from the pack. This can be a podcast, video, a YouTube channel - something that can act as a relationship building tool. This isn't something you use to sell products and services. This is something you use to give people value and to keep following you, adding and extra dimension to what you do.

Having a†platform becomes essential. Connecting with customers is increasingly important. Now there's so much noise online, that it takes longer to build trust and get people to order your products and services.

Today it's cheaper to start an online business, but that also means there are more competitors targeting the same customers. You need to acquire more knowledge and more experience to succeed.

Understanding the Pyramid†of Wealth

Becoming successful is easy if you understand the†Pyramid†of Wealth, and you'll see why Dan says this in a second.

Imagine a pyramid. From the base up, picture these things: high-income skills, scalable business models, and high-return investments. These are the things you'll need to be successful and become a wealthy person.

first-triangle_wealth

High-Income Skills. These are defined as any skills that can make you $10,000/month. It could be coding, copywriting, social media marketing, anything that can get you paid up $10,000/month. You're trading hours for dollars, but for good money.

Scalable Business. This is a business model that can easily expand, without you putting in more time ñ like having people or a system that is making you money.

High-Return Investments. These are the investments that give you a minimum of 10% back.

The problem is this: most people want to become wealthy by starting with a scalable business model, without having acquired the high-income skills. If you go through the trouble of acquiring these skills, you'll always get paid, you'll be able to pay your bills no matter if your business picks up steam or not. You won't be risk adverse because you'll always have something to fall on.

Less than 6% of the population makes $10,000/month. Less than 1% of the population makes more than $320,000/year. This is why it's important to get those high-income skills - they put you in a place in society where people live comfortable lives.

The skills give you an income, a scalable business offers cash flow, and high-return investments build your net worth. When your business does well, you have enough money to invest, to anchor your profits into hard assets.

Remember

The name of the game isn't "get rich" but "stay rich" - you need to always reinvest your profits in safe ventures.

Look for a mentor that has achieved consistent success for an extended period of time, not the one-time wonders.

If you liked this interview, please share it with your friends!

During today’s episode, Eric will discuss how to generate leads and build a massive Facebook following using Udemy’s 10 million student marketplace, how to structure your course to get around Udemy’s limitations for lead capture and how to monetize it successfully, to make more than just sales of your courses within the platform.

During this episode, Anthony will share what he calls his “Goodwill Video System”. A 7 part, step by step strategy to earning fast cash for when you are in a bit of a financial crunch - and need cash right away.

During this episode, Randy will be teaching how to build your bank of testimonials (he shares the magic method and number with us), and how to build a 10x10 frequently asked questions and how to turn what you already answer on a daily basis, into material that will give you instant expert status.

During this episode, Stephen shares how to capture leads and the 5 step process he uses to build intimacy and lock in that initial connection with them. We talk about how to time your emails and when the best time is to hit send, how to increase conversions for any promotion and the sequence he uses to regularly dominate affiliate marketing leaderboards.

During this episode, Harris shares how to avoid common pitfalls when buying email traffic, how to make sure the traffic is a perfect match for your offer, how to protect yourself against click fraud and how to still bank big-time even if you initially lose out on your paid email blast investment.

During this episode, Tuan shares his actionable plan for media buy beginners and the secrets to finding good affiliate offers, setting up profitable campaigns and scaling your media buys income while minimising risk and streamlining the process.

During this episode, Matt shares from his experience managing facebook promotions leading to millions of dollars of product sales. We go into depth about how to create custom audiences, so that it feels like you have a massive budget, when really - you are just doing very clever targeting… the 3 tricks to avoid having your Facebook ad account banned, how to make facebook ads that convert, how to sequence for ultimate automation and engagement and much more...

During this episode, Shawn shares how to find traffic sources who are ready and begging to buy from you, how to deliver your message with class and how to choose great products to promote and leverage free content and free traffic to sell them.

During this episode, Wilco will discuss the mechanics of how the ‘word of mouth’ concept works, the 3 characteristics your offer needs to go viral, the math behind determining if it WILL go viral or if you need to tweak it and if so, what to focus on and what you should give away to kickstart the buzz.

During this episode, Earl reveals how to use your current skills to set yourself apart. He shares his 10x10x4 framework method to discover what people need to know, how to share it with them and how to profit fast. He breaks down the method he uses to build authority using a three phase 365 system, for simple content creation that pays dividends all year round.

During this episode, Steve talks about how to use build a powerful following for influence and authority marketing. We cover how to discover your perfect fit when using social media, how to pace your activity and properly engage in a way that creates a steadily growing tribe of dedicated followers.

During this episode, the first in our traffic training series, Ryan shares what Instagram is and why you want to be a part of this exploding platform, how to be an account worth following, how to make money with Instagram and why most marketers screw this up, how often you should post, how to create posts for maximum interaction and engagement, what free tools you can use to make stunning eye catching instagram posts, when is the best time to post and a whole lot more.

Mark: Thank you very much

Cindy. Thank you for this opportunity to share with you and with your audience. It’s great to catch up with you again. I don’t know if a lot of people know that you used to live in Cyprus, in the island of Cyprus in the Mediterranean.

Cindy: Yes just around the corner.

Mark: Absolutely, and so we all missed you out in Cyprus, out here in Europe.

Cindy: I miss you guys and congratulations on your cute little babies, your twins.

Mark: Thank you, thank you, thank you very much.

Cindy: Let’s talk a little bit about how, because you are mostly known for your stage presence, you are able to pack in people. You’ve spoken in 116 countries [inaudible 00:01:50] also have managed to transfer that stage presence into online webinars, what is the difference? Maybe you can start by that and why did you choose to do webinars? What's the difference between stage presentation and webinars? How did you make the transition?

Mark: Well, for me it started out back in 2003 when I was broke and homeless and I was just depressed. I attended a personal development seminar in London and it just completely transformed my life. I won’t say overnight but very quickly. It just changed every aspect of my life, my feelings about myself and later on I applied this also to starting a new business. Thanks to attending a business seminar that also changed my life financially speaking. From there early on I wanted to kind of give back and pay it back and I wanted to become a speaker so that I could share with people the transformation that I had experienced in my own life by transforming my mindset.
I changed my mindset and then boom, everything changed in my life. I started out by writing e-books and I published the e-books and that went very well. I used the income I was generating from e-books and of my online ventures to set up a seminar company. I’ve had 16,000 people attend my seminars. My marketing has always been very, very average and kind of home spun, not very elaborate or sophisticated. It has just been me putting on a video or writing a sales page saying, “Listen, you’ve got to come to this seminar. It’s awesome. You are going to learn about this, this, and this. It’s going to change your life.” Because I really wanted to convey that, I genuinely wanted people to attend the seminar and to transform their lives, to touch their lives I feel that why ... I think on some level, on some organic heart to heart level, people were feeling that the that’s why they were showing up at my events.
Like I said my marketing was very basic, very unsophisticated. Back in 2010, 2009 rather the Australian speaker Steven Essa, I flew him over to the UK, he spoke at my event, the speed cash seminar and he explained to us, back in 2009, how he was using webinars. He was getting his clients to create amazing businesses thanks webinars but I wasn’t using webinars yet, it actually took over a year to get around to doing my first webinar. I did the first webinar in May 2010. I’ll get to that but to answer your question to whether I’m using e-books or seminars or webinars or it’s a book or is a teleseminar or an interview, it doesn’t really matter. It’s all the same thing. It’s just me sharing value, sharing information, sharing what I’m passionate about with my audience, with people out there. I don’t really view it as, oh I was doing seminars and now I’m doing webinars or I’m doing ... Why I’m I doing webinars? Why am I doing seminars? It all comes from the same place of wanting to reach as large of people as possible.

Mark Thompson: Thanks for having me, I appreciate it.

Cindy Donovan: Lets start straight in here. What do you think is the best source of traffic for filling up webinars.

Mark Thompson: Well, the best source is going to be your own internal email list but I'm sure there is going to be a lot of people listening that don't have an email list. You need to do one of two things. One , you could try to drive paid traffic to your registration page or you can try to leverage other people's authority, influence and their email list to try to fill those spots. I would prefer to try to find other people that help fill those spots just because, obviously if you are paying for traffic and you are driving people to a registration page, you are only going to get a fraction of those people to register, and if this is an especially new webinar that you are running, you are not really sure how well its going to convert.
There is a bit of a risk there because you are going to be investing into paid traffic that you are not really sure what your return on investment is going to be. I always try to leverage other people's email lists or affiliate partners to help fill the spots for the webinar.

Cindy Donovan: Okay, that's fantastic. Did you have any sources ... You've been doing this for a while, you have your connections and your list of affiliates. How do you reach out to get more people to want to promote for your webinar

Mark Thompson: So, there is two things. One, you could hire a JV broker or a JV manager, someone who already has the relationships with affiliates and vendors who have an email list. The only downfall of that would be that you are going to pay them some sort of percentage generally for the number of sales you make on the webinar. If you hire a JV broker, probably about 10% of the sales will go to that JV broker, that's how they make their money. Its a great way to get to start getting introduced to other vendors and affiliates who have an email list.
That would probably be the easiest route to go. You may not make as much money, but its a good starting point and then you could start to leverage each of those relationships that the JV broker makes for you for the future. You can start to fun future webinars or maybe other products that you have webinars for. You can start to leverage those relationships that you build. That's the first way.

What makes Susan’s approach unique is that this was done entirely outside of the Make Money Online, or Internet Marketing niche, instead targeting men interested in improving their sex lives and addressing men’s sexual health issues.

With that in mind, please be aware that the content in this podcast is going to be provocative in nature, and is not recommended for underage listeners, so if that is you please exit this broadcast now.

During this episode Susan will share how she filled her webinar events, how she structured the entire series to sell multiple products and the proven flow of a successful webinar - a lot of which, is pre-recorded and can potentially be used for evergreen or automated webinars too!

Sean: Well, when you've got any sort of product that you can sell digitally, certainly it works better than physical products, but if you've got anything you want to sell it's a great format for positioning, for gathering an audience around you. The way I equate is kind of like putting people in a town square and standing up there and being able to just broadcast your message to everyone that you've gathered there that is interested in what you have to say.
Unlike a lot of other forms of marketing, which is what I call solo-marketing because someone sees an ad and they go to your sales page, you're not doing it in a group environment and I'm big on crowd dynamics. When people feel that that they are a part of a bigger group or are all there, they're all feeding off each others energy and everything else it's a completely different kettle of fish than just talking to one person who just happens to be on your sales page or reading your brochure offline or what have you because that's just one person with their intent and everything else, but when you're in a group and everyone's feeding off the same energy, they've got all the same questions, the same desires you kind of get that mob mentality, that crowd mentality.
With webinars it's just absolutely fantastic because now you've got this one entity. It's all of these people have come together and they're like one person that you're talking directly to in so many levels. You can control the message. You can read the room, so to speak, and everyone there. You can see where the sentiment of your message is either hitting the mark or missing the mark and you can modify on the floor. You don't get a chance to do that because it's just a sales page because it's not dynamic. I love that dynamic interaction because it really gives you a pulse of what you're saying and what you're trying to communicate to help these people get to where they need to be.

Cindy: That's great. I know that when you're using a webinar software most people can't see how many people are in the room. As the presenter you can see if there's three people in the room or if you've packed it at a thousand. Do you have any tricks on letting people know that there's other people in the room? How do you build up that kind of excitement.

Sean: That's a great thing. What I always do at the beginning is I always do a role call. This lets everyone in the room know there's lots of people in here. What I'll do is I'll say, "Hey, before we get started here we like to make these sessions interactive because you help shape the content." The reason I do that is obviously to get people engaged. I'll say, We'll do a role call. Tell us your name, say "hi", and where you're from." We'll do that right at the beginning before anything else. As I'm reading the scroll I'll call out individual names and places. If a I know a place or I've got some connection, say, "I'm from Texas, I'm just up the road, great.""From Vegas, yep there every month." Something like that.
I'm bringing all these people together. First of all you connect them, the individuals you call out to the session. If you've got 100's or 1000s of people, you're going to say, "All this is going so fast I can only pick out a few because it's going so fast because they're so many people here tonight." You always elude to that and then the coping is as

Chad Nicely: I don’t know if it’s so much a secret, it’s more a process that we go through. So the first thing is, I suggest you be well planned out, figure out what the angles are going to be to sell the product or around that specific product or service. And you’re going to take those angles and you’re going to make those angles part of that sequence. So if you have four different angles that you’re going to use selling the webinar, then those should be your angles inside your sequence, okay. So that’s the first thing.
And we’ll usually do about three or four e-mails before the webinar, okay. Another advanced tactic is you can actually give them a task after they register. So once they register you can say, okay, step one is we want you to download this blueprint, right. Then once they do that, depending on what you’re using, I mean, you can get into advanced tagging, like in Fusion Soft or AW Pro Tools, doesn’t have to go that deep. And then once they complete the first task, you'd have like a second task. It can be something like join the Facebook group or take this survey, we do a lot with surveys, something of that nature.
The other thing is, we always have some kind of incentive, and it can be something as simple as a discount code for the pre-launch. What we like to do is we run something called the Live Giveaway and this is where we have a big database of everybody that’s registered for our webinars and we run this automated spread that it goes through and actually chooses random winners that are on the webinar call. So, we let them know that we’re going to be doing the Live Giveaway.
And then the other thing is, we also like to use proof from other webinars that we’ve done. So if we’ve got a testimonial from somebody that says, hey, you know, I attended your last webinar or whatever and I actually implemented the things that you guys reviewed and I went out there and I got my first lead or I got my first sale, or whatever that may be, and I absolutely love your webinars. And we’ll include those testimonials inside of that sequence, right, whatever we can do.

Brought to you by 7 Figure Furnace

Neil Napier: Thank you, Cindy, good to be here.

Cindy Donovan: Thank you. Before we jump in, can you share with us how you first learnt about webinars and how long have you been ... What your experience is with webinars.

Neil Napier: Sure. Back in 2010, I was working for this company in the UK and they had to let me go because they were cost cutting following the 2000 recession, so it was quite a bad time. A friend of mine told me about freelancing online, so I got into freelancing online and slowly just via that I met a lot of different marketers who were selling products online.
One of the marketers actually became my mentor later on, and he told me the power of webinars. He showed me exactly how he was doing webinars. I realized that that was a way to go if you really wanted to connect with your audience at a more personal level. Webinar allows you to get a lot of people on call at the same time, and actually answer their questions, generally stay there, demonstrate what you have for them, answer their questions, overcome their objections.
These things you can't do on a video. He taught me all these things, and he showed me exactly how he structured his webinars, how he was able to take ... A list that wouldn't respond anymore to a list that would convert for even offers as high as like $2,000 a piece. He showed me this whole strategy which went beyond just email marketing or just video marketing.
That was a really, really big game changer for me because I realized that the market was so much bigger. The opportunity was so much bigger than we knew. That was about 3 1/2 years ago. I had been to one webinar before that. I must say I got lucky, I had launched something. I had 100 sales not too many, and I got 5 people on the webinar. I was teaching a $497 product and I got lucky, I got one sale. That itself was exciting enough to know that this can work.
Back then, 500 bucks for an hours worth of work was a lot of money for me. Of course now, the number's much different, but just by doing that webinar I knew that this could be a successful strategy that I could keep on doing over and over again.

Cindy Donovan: Being able to sell higher tickets, if you can sell $1,000 product versus $110 products, it's a lot easier to just close that one sale, especially if you can connect with people and get really face to face with them with webinars.

Neil Napier: Exactly. Actually on that call I got all of ... Because there were only 5 people, I got them all on the call to talk with me, and that really reduced the objection rate that they had because now they knew that I was approachable, and webinars make that happen. In video you're just watching someone on screen, and email you're just reading text, but in webinars, you're actually there with them, in the moment listening to them, interacting with them and so on. It's very good.

Visit 7 Figure Furnace for more

Rich Wilens: You know, changes are always inevitable. A webinar is nothing more than a web seminar. A web seminar is nothing more a seminar that has been recorded. A seminar is nothing more than standing on stage and presenting a product to an audience that people want and have an interest in you and your product that want to buy that will help solve a problem or make your life better. Have things changed? No, it started I believe exactly from it's roots from standing on the stage and selling a product. All we are doing is in the year 2016, we found a new way to present our product to the masses. In order to present the product to the masses you had to adapt accept and approve the new technology which will bring your product to the, and I mean this, millions upon millions of people, new people, that you wouldn't have a chance in doing it the old way. Have webinars changed? Yes, I don't believe we should use the word webinar anymore because when people think webinar they think automatically, "oh, it is going to be a pitch fest. I am going to come in learn a little bit of fluff, next thing I know they are asking me for $995 or 3 payments of $397."

Cindy Donovan: Right.

Rich Wilens: No, what people want is they want to be entertained and informed. They want to spend an hour with you because believe it or not, 99% of the people who show up for webinars want to be entertained because they crave the information they need in order to find the next big thing. The next thing that's going to help them out of their rut. Most of the time, the attendees that you have are just people who are information gatherers. Now, there is nothing wrong with that because everybody who attends your webinars, you have to change your thinking...

Keep listening for more! Or visit 7 Figure Furnace For More Episodes

During this episode Walt is going to share his exact strategy for raking in hundreds of thousands of dollars using online webinars and specifically how he structures his pricing, how he finds the perfect products to sell, and how he gets stellar conversions every single time.

Walter, thank you for being here.

Walt Bayliss: Hey, thanks for having me on the show. It's a pleasure.

Cindy Donovan: Before we dive into all the good stuff, this is actually the very first episode of 7 Figure Furnace and also the first in our series about webinars. Maybe we could just quickly cover a couple of basics. Walt, do you reckon you could tell our listeners what is a webinar and why are they so awesome?

Walt Bayliss: Yeah, sure, absolutely. A webinar is a seminar held on the web. If you understand what a seminar is, a seminar is somebody that's got a message to share, it might be coaching, it might be training, it might be information of any kind. Take that audience and put them on the internet. Of course with technology we can have an audience that's spread anywhere across the world and you can communicate to people, like we are, in separate countries right now, communicating with live time voices chat and be able to do the seminar on the web. That's a webinar.

Why are they so awesome? Well, because the web itself lends itself to a lot of impersonalisations. What do I mean by that? You go to a webpage, you're looking at the webpage, making a decision on a product, perhaps buying that product. You're researching, you're trying to find something out. Even if you're doing a training course, you're online, you're reading through the PDFs, you're watching video training, that kind of stuff. There's no personal interaction. Why are webinars so awesome? Because it allows people to communicate in live time and adds that personalization to the whole experience again.

What we end up with is this interactive experience and rather than a message and a decision, so I put out a message and whoever sees that message makes a decision about it. Rather than that being a very non-engaged loop, with a webinar when you put out a message you have the opportunity to get live feedback, you can communicate with people, you can make sure that any questions that haven't been clearly explained are answered. Yeah, you end up with a much higher level of engagement.