https://simplecast.com How We Solved This A marketing podcast focused on revenue growth, brought to you by Pieo. In each episode James Kevan and Andrew Laity share strategies that have delivered meaningful results, diving into revenue growth topics and common challenges that business face. They discuss how they solved problems throughout a customers lifecycle related to growth, marketing & revenue generation. For those who understand that impressions don't pay salaries. en Thu, 23 Jan 2025 11:26:23 +0000 Thu, 23 Jan 2025 11:26:34 +0000 https://how-we-solved-this.simplecast.com How We Solved This https://image.simplecastcdn.com/images/f352b9bc-370e-42f6-bb18-f594d3207d07/03f9c488-7063-418c-874b-d52b9cebc65d/3000x3000/podcast-20art-20copy.jpg?aid=rss_feed https://how-we-solved-this.simplecast.com episodic A marketing podcast focused on revenue growth, brought to you by Pieo. In each episode James Kevan and Andrew Laity share strategies that have delivered meaningful results, diving into revenue growth topics and common challenges that business face. They discuss how they solved problems throughout a customers lifecycle related to growth, marketing & revenue generation. For those who understand that impressions don't pay salaries. Andrew Laity, James Kevan false https://feeds.simplecast.com/f6Gzbzpf advertising, enterpreneurship, marketing, marketing strategies, revenue growth PIEO al@pieo.me 6f0a97ea-73fc-4984-94cf-c6a73cced297 How We Reacted When Competitors Targeted Our Branded Keywords 1:25 - Conventional Wisdom - Defend your territory 

2:48 - Measuring the hidden impact of Branded Search Campaigns 

3:46 - Brand Strength - Why does it matter? 

4:20 - Strategies for responding to Competitor Brand Bidding 

 6:10 - Search Intent - Why does this matter? 

8:20 - Budget Deployment - Demand Generation vs Demand Capture 

10:18 - Factors influencing competition and cost on Paid Search 

12:38 - Attack - The best form of defence? 

21:43 - Channel Attribution & Final Thoughts 

We're the marketing agency that puts revenue first.

At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.

See how we can accelerate your revenue at https://www.pieo.me/

 

]]> Thu, 23 Jan 2025 11:26:23 +0000 al@pieo.me (Andrew Laity, James Kevan) https://how-we-solved-this.simplecast.com/episodes/how-we-reacted-when-competitors-targeted-our-branded-keywords-ulsga35p-jNEe_mYk 1:25 - Conventional Wisdom - Defend your territory 

2:48 - Measuring the hidden impact of Branded Search Campaigns 

3:46 - Brand Strength - Why does it matter? 

4:20 - Strategies for responding to Competitor Brand Bidding 

 6:10 - Search Intent - Why does this matter? 

8:20 - Budget Deployment - Demand Generation vs Demand Capture 

10:18 - Factors influencing competition and cost on Paid Search 

12:38 - Attack - The best form of defence? 

21:43 - Channel Attribution & Final Thoughts 

We're the marketing agency that puts revenue first.

At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.

See how we can accelerate your revenue at https://www.pieo.me/

 

]]> How We Reacted When Competitors Targeted Our Branded Keywords Andrew Laity, James Kevan 00:22:38 You start to get traction, then notice competitors bidding on your branded keywords. This is an all too familiar scenario but what would you do when it happens? Is defending branded keywords and entering into a bidding war the best strategy? In this episode, James and Andrew discuss results of analysis that revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to identify opportunities, and assess whether brand bidding makes sense for your business based on brand strength and market position. You start to get traction, then notice competitors bidding on your branded keywords. This is an all too familiar scenario but what would you do when it happens? Is defending branded keywords and entering into a bidding war the best strategy? In this episode, James and Andrew discuss results of analysis that revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to identify opportunities, and assess whether brand bidding makes sense for your business based on brand strength and market position. marketing advice, brand campaigns, marketing strategy, search ads false full 2 f9d8bf81-d078-4d7b-b136-2be94422ad38 How We Embraced Third-Party Distribution to Drive Revenue Growth When scaling a business, there's a common scenario that plays out far too often: Companies pour money into marketing campaigns, watching their impression numbers soar without seeing any tangible results. It's a story we've seen repeatedly at Pieo, and it raises an important question: Are we sometimes too focused on vanity metrics, and overlooking opportunities as a result? 

In this episode, James and Andrew share their experiences of working with a boutique Hotel in Sri Lanka who were facing challenges with customer acquisition, and discuss how they embraced Third-Party distribution to drive revenue growth. 

0:56 - Breaking down the Acquisition Challenges 

2:03  - Reframing Cost of Acquisition 

3:34 - Optimising Property Listings

4:37 - Influence of Pricing on Ranking

5:34 - Understanding Marketplace Ranking

6:43 - Comparing Marketplaces 

8:20 - Using Marketplaces as a Stepping Stone

9:28 - Blending Marketplace and Direct Acquisition Strategies 

12:00 - Understanding Customer Behaviour

We're the marketing agency that puts revenue first.

At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.

See how we can accelerate your revenue at https://www.pieo.me/

 

]]> Thu, 21 Nov 2024 11:30:21 +0000 al@pieo.me (James Kevan, Andrew Laity) https://how-we-solved-this.simplecast.com/episodes/how-we-embraced-third-party-distribution-to-drive-revenue-growth-XWU6UsGc When scaling a business, there's a common scenario that plays out far too often: Companies pour money into marketing campaigns, watching their impression numbers soar without seeing any tangible results. It's a story we've seen repeatedly at Pieo, and it raises an important question: Are we sometimes too focused on vanity metrics, and overlooking opportunities as a result? 

In this episode, James and Andrew share their experiences of working with a boutique Hotel in Sri Lanka who were facing challenges with customer acquisition, and discuss how they embraced Third-Party distribution to drive revenue growth. 

0:56 - Breaking down the Acquisition Challenges 

2:03  - Reframing Cost of Acquisition 

3:34 - Optimising Property Listings

4:37 - Influence of Pricing on Ranking

5:34 - Understanding Marketplace Ranking

6:43 - Comparing Marketplaces 

8:20 - Using Marketplaces as a Stepping Stone

9:28 - Blending Marketplace and Direct Acquisition Strategies 

12:00 - Understanding Customer Behaviour

We're the marketing agency that puts revenue first.

At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.

See how we can accelerate your revenue at https://www.pieo.me/

 

]]> How We Embraced Third-Party Distribution to Drive Revenue Growth James Kevan, Andrew Laity 00:14:04 Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy. Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy. false full 1