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    <title>Sales Continuum</title>
    <description>A straight shooting podcast for businesses that want to accelerate sales results.</description>
    <copyright>2020 Tony Bonanno &amp; Value Selling Academy Pty Ltd</copyright>
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    <pubDate>Wed, 13 Jan 2021 11:13:38 +0000</pubDate>
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    <itunes:summary>A straight shooting podcast for businesses that want to accelerate sales results.</itunes:summary>
    <itunes:author>Tony Bonanno</itunes:author>
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    <itunes:keywords>sales management, business, entrepreneur, leadership, presentation, profit, public speaking, revenue, sales, sales training, startup</itunes:keywords>
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      <itunes:name>Tony Bonanno</itunes:name>
      <itunes:email>tony@valuesellingacademy.com.au</itunes:email>
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      <title>Episode 009 - Is Feature-Benefit Selling Dead? + Thoughts on Hope for 2021</title>
      <description><![CDATA[In this episode, we look at the effectiveness or lack thereof of the reliance on features and benefits in the sales process.  Plus, my reflections on hope and what 2021 has in store.]]></description>
      <pubDate>Wed, 13 Jan 2021 11:13:38 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-009-is-feature-benefit-selling-dead-thoughts-on-hope-for-2021-gNb6E1Je</link>
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      <itunes:title>Episode 009 - Is Feature-Benefit Selling Dead? + Thoughts on Hope for 2021</itunes:title>
      <itunes:author>Tony Bonanno</itunes:author>
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      <itunes:summary>In this episode, we look at the effectiveness or lack thereof of the reliance on features and benefits in the sales process.  Plus, my reflections on hope and what 2021 has in store.</itunes:summary>
      <itunes:subtitle>In this episode, we look at the effectiveness or lack thereof of the reliance on features and benefits in the sales process.  Plus, my reflections on hope and what 2021 has in store.</itunes:subtitle>
      <itunes:keywords>benefits, goals, discovery, sales, sales management, deal review, hope, features</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>9</itunes:episode>
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      <title>Episode 008 - How's Your Customer Experience? + The BE UNSTOPPABLE Foundation</title>
      <description><![CDATA[Is poor customer experience causing retention and churn problems?  In this episode we explore a couple of real examples that caused me to wonder just how good, or bad, is customer service these days?]]></description>
      <pubDate>Mon, 7 Dec 2020 11:34:55 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-008-hows-your-customer-experience-the-be-unstoppable-foundation-te941rwv</link>
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      <itunes:title>Episode 008 - How's Your Customer Experience? + The BE UNSTOPPABLE Foundation</itunes:title>
      <itunes:author>Tony Bonanno</itunes:author>
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      <itunes:duration>00:09:22</itunes:duration>
      <itunes:summary>Is poor customer experience causing retention and churn problems?  In this episode we explore a couple of real examples that caused me to wonder just how good, or bad, is customer service these days?</itunes:summary>
      <itunes:subtitle>Is poor customer experience causing retention and churn problems?  In this episode we explore a couple of real examples that caused me to wonder just how good, or bad, is customer service these days?</itunes:subtitle>
      <itunes:keywords>cx, customer service, sales, customer experience, sales management, marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Episode 007 - The Importance of Sales Practice + The Impact of Our Choices</title>
      <description><![CDATA[Practising for a sale is just as important and relevant as a sportsperson or performer practising for peak outcomes.  Today we explore the parallels.
+
Take responsibility for the choices you make in ife.]]></description>
      <pubDate>Mon, 30 Nov 2020 10:46:32 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-007-the-importance-of-sales-practice-the-impact-of-our-choices-LCrJbXbg</link>
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      <itunes:title>Episode 007 - The Importance of Sales Practice + The Impact of Our Choices</itunes:title>
      <itunes:author>Tony Bonanno</itunes:author>
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      <itunes:duration>00:09:01</itunes:duration>
      <itunes:summary>Practising for a sale is just as important and relevant as a sportsperson or performer practising for peak outcomes.  Today we explore the parallels.
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Take responsibility for the choices you make in ife.</itunes:summary>
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Take responsibility for the choices you make in ife.</itunes:subtitle>
      <itunes:keywords>sales, sales readiness, sales management, practice</itunes:keywords>
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      <title>Episode 006 - The Power of the Relationship + How to Get a Remote Working Assessment</title>
      <description><![CDATA[In this episode we visit the topic of establishing a business relationship and what can go wrong when that relationship is not transferred to others in your organisation that are a part of the sales process.]]></description>
      <pubDate>Mon, 24 Aug 2020 20:30:51 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-006-the-power-of-the-relationship-how-to-get-a-remote-working-assessment-Cs98MYUl</link>
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      <itunes:title>Episode 006 - The Power of the Relationship + How to Get a Remote Working Assessment</itunes:title>
      <itunes:author>Tony Bonanno</itunes:author>
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      <itunes:duration>00:12:04</itunes:duration>
      <itunes:summary>In this episode we visit the topic of establishing a business relationship and what can go wrong when that relationship is not transferred to others in your organisation that are a part of the sales process.</itunes:summary>
      <itunes:subtitle>In this episode we visit the topic of establishing a business relationship and what can go wrong when that relationship is not transferred to others in your organisation that are a part of the sales process.</itunes:subtitle>
      <itunes:keywords>value selling, discovery, sales, relationship, demos, sales management</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>6</itunes:episode>
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      <title>Episode 005 - The Value of Having a Really Good Coach + How to Get a Remote Working Assessment</title>
      <description><![CDATA[This week I chat with Dee Raquel Joma, the founder of Be Unstoppable Coaching, about what makes coaching really tick and why you should have one.  Also, if you're wondering about the welfare of your remote workers, you can get a Remote Working Assessment to guide you on the most effective way to support them towards success in their current situation.]]></description>
      <pubDate>Mon, 17 Aug 2020 12:28:15 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Dee Raquel Joma, Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-005-the-value-of-having-a-really-good-coach-how-to-get-a-remote-working-assessment-Z3VvzpAh</link>
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      <itunes:title>Episode 005 - The Value of Having a Really Good Coach + How to Get a Remote Working Assessment</itunes:title>
      <itunes:author>Dee Raquel Joma, Tony Bonanno</itunes:author>
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      <itunes:duration>00:28:40</itunes:duration>
      <itunes:summary>This week I chat with Dee Raquel Joma, the founder of Be Unstoppable Coaching, about what makes coaching really tick and why you should have one.  Also, if you're wondering about the welfare of your remote workers, you can get a Remote Working Assessment to guide you on the most effective way to support them towards success in their current situation.</itunes:summary>
      <itunes:subtitle>This week I chat with Dee Raquel Joma, the founder of Be Unstoppable Coaching, about what makes coaching really tick and why you should have one.  Also, if you're wondering about the welfare of your remote workers, you can get a Remote Working Assessment to guide you on the most effective way to support them towards success in their current situation.</itunes:subtitle>
      <itunes:keywords>leadership, sales, remote work assessment, sales management, coaching</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>5</itunes:episode>
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      <title>Episode 004 - Dealing with Stress + Sales Management Challenges for Modern Businesses</title>
      <description><![CDATA[<p>In this episode, I'm joined by Rachael Brian, Performance Consultant from Dale Carnegie Training and we talk about some of the ways that stress impacts our lives and what we can do about it.  In Part 2 of the show we explore the key mistakes businesses make with the sales management portfolio and how to focus your efforts to get it right.</p>
]]></description>
      <pubDate>Mon, 3 Aug 2020 14:05:03 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Rachael Brian, Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-004-dealing-with-stress-sales-management-challenges-for-modern-businesses-vV9gMAP_</link>
      <content:encoded><![CDATA[<p>In this episode, I'm joined by Rachael Brian, Performance Consultant from Dale Carnegie Training and we talk about some of the ways that stress impacts our lives and what we can do about it.  In Part 2 of the show we explore the key mistakes businesses make with the sales management portfolio and how to focus your efforts to get it right.</p>
]]></content:encoded>
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      <itunes:title>Episode 004 - Dealing with Stress + Sales Management Challenges for Modern Businesses</itunes:title>
      <itunes:author>Rachael Brian, Tony Bonanno</itunes:author>
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      <itunes:summary>Dealing with Stress
Sales Management Challenges for Businesses</itunes:summary>
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Sales Management Challenges for Businesses</itunes:subtitle>
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      <title>Episode 003 - Persuasive Approach Calls + Your Agility Quotient</title>
      <description><![CDATA[<p>Click on the link to start the assessment to determine your Agility Quotient.  See if you can get several people from your business to do the same to obtain a better sample and create a more valid result.  </p><p>https://bit.ly/yourAQ</p>
]]></description>
      <pubDate>Mon, 27 Jul 2020 14:42:18 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-003-persuasive-approach-calls-your-agility-quotient-8pb6zWtk</link>
      <content:encoded><![CDATA[<p>Click on the link to start the assessment to determine your Agility Quotient.  See if you can get several people from your business to do the same to obtain a better sample and create a more valid result.  </p><p>https://bit.ly/yourAQ</p>
]]></content:encoded>
      <enclosure length="14163696" type="audio/mpeg" url="https://cdn.simplecast.com/audio/1fa540/1fa540ac-9569-40f9-812d-6dd1b0574809/9c4b8bd7-fadd-4a1e-9f01-0d9c73c3a3e1/ep003_tc.mp3?aid=rss_feed&amp;feed=exOT0H4N"/>
      <itunes:title>Episode 003 - Persuasive Approach Calls + Your Agility Quotient</itunes:title>
      <itunes:author>Tony Bonanno</itunes:author>
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      <itunes:duration>00:19:54</itunes:duration>
      <itunes:summary>In Part 1, we look at how to construct a persuasive approach call that resonates with your prospect.  Part 2 explores the topic of agility and challenges just how agile your business really is.</itunes:summary>
      <itunes:subtitle>In Part 1, we look at how to construct a persuasive approach call that resonates with your prospect.  Part 2 explores the topic of agility and challenges just how agile your business really is.</itunes:subtitle>
      <itunes:keywords>agility, agility quotient, gatekeepper, sales, approaching, sales management, agile, prospecting</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>3</itunes:episode>
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      <title>Episode 002 - Winning Through Price Intimidation + Working With Gatekeepers</title>
      <description><![CDATA[<p>In this week's episode I chat with Russ James, the author of <i>Winning Through Price Intimidation</i>. Russ has almost 40 years experience various retail and service businesses.  He shares some hard-won knowledge on how to beat the intimidating tactics employed by buyers.  You can connect with Russ at <a href="www.marginmastery.com.au" target="_blank">www.marginmastery.com.au</a>.</p><p>But before we meet Russ and hear his story, I'll take a few moments to share with you some insights on how to work with gatekeepers.</p><p>Remember to subscribe to keep up to date with the many sales topics and guests to come.</p><p>Cheers,<br />Tony Bonanno<br /><a href="www.bonanno.com.au" target="_blank">www.bonanno.com.au</a></p><p> </p>
]]></description>
      <pubDate>Mon, 20 Jul 2020 20:00:29 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Russ James, Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/episode-002-winning-through-price-intimidation-working-with-gatekeepers-4VLD5bGI</link>
      <content:encoded><![CDATA[<p>In this week's episode I chat with Russ James, the author of <i>Winning Through Price Intimidation</i>. Russ has almost 40 years experience various retail and service businesses.  He shares some hard-won knowledge on how to beat the intimidating tactics employed by buyers.  You can connect with Russ at <a href="www.marginmastery.com.au" target="_blank">www.marginmastery.com.au</a>.</p><p>But before we meet Russ and hear his story, I'll take a few moments to share with you some insights on how to work with gatekeepers.</p><p>Remember to subscribe to keep up to date with the many sales topics and guests to come.</p><p>Cheers,<br />Tony Bonanno<br /><a href="www.bonanno.com.au" target="_blank">www.bonanno.com.au</a></p><p> </p>
]]></content:encoded>
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      <itunes:title>Episode 002 - Winning Through Price Intimidation + Working With Gatekeepers</itunes:title>
      <itunes:author>Russ James, Tony Bonanno</itunes:author>
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      <itunes:summary>Item 1:  Working with Gatekeepers
Item 2: Winning Through Price Intimidation</itunes:summary>
      <itunes:subtitle>Item 1:  Working with Gatekeepers
Item 2: Winning Through Price Intimidation</itunes:subtitle>
      <itunes:keywords>forecast accuracy, pricing strategy, retail, sales, pipeline, sales management, pricing</itunes:keywords>
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      <title>Pilot - Why Forecast Accuracy is Critical to Sales &amp; Business Success</title>
      <description><![CDATA[<p>In this pilot episode, we dive in at the deep end to explore why forecast accuracy is so important and how pipeline ratio management is the essential ingredient to delivering that accuracy.</p>
]]></description>
      <pubDate>Sun, 12 Jul 2020 21:08:48 +0000</pubDate>
      <author>tony@valuesellingacademy.com.au (Tony Bonanno)</author>
      <link>https://sales-continuum.simplecast.com/episodes/pilot-why-forecast-accuracy-is-critical-to-sales-business-success-TUViB6qc</link>
      <content:encoded><![CDATA[<p>In this pilot episode, we dive in at the deep end to explore why forecast accuracy is so important and how pipeline ratio management is the essential ingredient to delivering that accuracy.</p>
]]></content:encoded>
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      <itunes:title>Pilot - Why Forecast Accuracy is Critical to Sales &amp; Business Success</itunes:title>
      <itunes:author>Tony Bonanno</itunes:author>
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      <itunes:duration>00:18:07</itunes:duration>
      <itunes:summary>In this pilot episode, we dive in at the deep end to explore why forecast accuracy is so important and how pipeline ratio management is the essential ingredient to delivering that accuracy.

We also take a look at the Annual Retailers' Mistake and why preparing for Christmas trading starts now. </itunes:summary>
      <itunes:subtitle>In this pilot episode, we dive in at the deep end to explore why forecast accuracy is so important and how pipeline ratio management is the essential ingredient to delivering that accuracy.

We also take a look at the Annual Retailers' Mistake and why preparing for Christmas trading starts now. </itunes:subtitle>
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