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      <title>Purpose Jobs Lists Best Companies to Work for in Midwest</title>
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      <pubDate>Wed, 11 Feb 2026 00:00:00 +0000</pubDate>
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      <itunes:title>Purpose Jobs Lists Best Companies to Work for in Midwest</itunes:title>
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      <title>AI Ads Performing Optimally</title>
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      <pubDate>Tue, 10 Feb 2026 00:00:00 +0000</pubDate>
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      <pubDate>Mon, 9 Feb 2026 00:00:00 +0000</pubDate>
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      <itunes:title>The Importance of Brand Momentum in Business Today</itunes:title>
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      <pubDate>Fri, 6 Feb 2026 00:00:00 +0000</pubDate>
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      <itunes:subtitle>Threads is part of the Meta family of platforms, the app benefits from being constantly promoted across Facebook and Instagram, along with a strong focus on creators and a steady rollout of new features such as communities, direct messages, long form posts, and experimental tools like games. It&apos;s time to add threads to the list of social media platforms you simply must establish a presence on.
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      <title>AI is Central to Video Production Today</title>
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      <pubDate>Thu, 5 Feb 2026 00:00:00 +0000</pubDate>
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      <itunes:title>AI is Central to Video Production Today</itunes:title>
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      <title>Consumer Opt Ins to Email and Texts Continue to be Valuable</title>
      <description><![CDATA[As tracking and retargeting become more complex, the opt-in stands out as one of the few moments when a brand can earn a direct relationship with permission. Signups are the first signal that someone is willing to engage, and what a brand does in that moment sets expectations for everything that comes next. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 4 Feb 2026 00:00:00 +0000</pubDate>
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      <itunes:title>Consumer Opt Ins to Email and Texts Continue to be Valuable</itunes:title>
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      <title>Influencer Marketing Proven to Work</title>
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 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 2 Feb 2026 00:00:00 +0000</pubDate>
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      <itunes:title>Influencer Marketing Proven to Work</itunes:title>
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      <itunes:summary>Consumers indicated that in most cases, influencer content serves as a trigger that sends shoppers into the research mode to do a deeper investigation. That leads to them getting on that purchase journey. Within that consumers check reviews, compare prices, and look for confirmation elsewhere before opening their wallets. It all starts with the influence made by an influencer.
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      <title>Valentines Day Sales Down</title>
      <description><![CDATA[What are we buying for Valentine's Day? Chocolate and candles are the most popular gifts, 59% of people say that's what they're buying. Followed by 36% focusing their spend on restaurants and bar experiences. 33% are buying gift cards. 31% are purchasing clothing and accessories. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 30 Jan 2026 00:00:00 +0000</pubDate>
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      <title>Entries Open for New Michgian Business Pitch Competition</title>
      <description><![CDATA[The MCSB is launching Michigan's next big idea pitch competition, and they're looking for innovative, high-potential companies to take the stage at the MCSB summit for a shot at a $10,000 prize and statewide visibility. To apply, go to Michigancelebrates.org. You'll need to complete an application online and provide certain key business documents as the application process takes about 30 minutes to complete. Applications close February 27, 2026 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 29 Jan 2026 00:00:00 +0000</pubDate>
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      <itunes:title>Entries Open for New Michgian Business Pitch Competition</itunes:title>
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      <title>TikTok Shop Sales Continue to Grow</title>
      <description><![CDATA[What's the biggest driver of sales TikTok? It's price. Price is more important than influencer culture when it comes to driving sales in the TikTok shop, the data shows that over half of TikTok shoppers are primarily motivated by discounts. Now of those making purchases from the shop, two in five spent less than $50 and just 2% reported spending more than 500. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 27 Jan 2026 00:00:00 +0000</pubDate>
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      <itunes:title>TikTok Shop Sales Continue to Grow</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>What&apos;s the biggest driver of sales TikTok? It&apos;s price. Price is more important than influencer culture when it comes to driving sales in the TikTok shop, the data shows that over half of TikTok shoppers are primarily motivated by discounts. Now of those making purchases from the shop, two in five spent less than $50 and just 2% reported spending more than 500.</itunes:summary>
      <itunes:subtitle>What&apos;s the biggest driver of sales TikTok? It&apos;s price. Price is more important than influencer culture when it comes to driving sales in the TikTok shop, the data shows that over half of TikTok shoppers are primarily motivated by discounts. Now of those making purchases from the shop, two in five spent less than $50 and just 2% reported spending more than 500.</itunes:subtitle>
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      <description><![CDATA[Local broadcasting supports approximately 2.46 million jobs nationwide about 909,000 jobs in radio alone. The study identified some $1.19 trillion in gross domestic product from local broadcasting, including approximately $437 billion from radio. In total, radio and TV stations directly employ approximately 310,000 Americans and generate around $54 billion in GDP through journalism, programming, engineering, and advertising, advertising on local TV and radio stations. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 22 Jan 2026 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Local Radio and TV Critical to Local Economies</itunes:title>
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      <itunes:duration>00:01:45</itunes:duration>
      <itunes:summary>Local broadcasting supports approximately 2.46 million jobs nationwide about 909,000 jobs in radio alone. The study identified some $1.19 trillion in gross domestic product from local broadcasting, including approximately $437 billion from radio. In total, radio and TV stations directly employ approximately 310,000 Americans and generate around $54 billion in GDP through journalism, programming, engineering, and advertising, advertising on local TV and radio stations. 
</itunes:summary>
      <itunes:subtitle>Local broadcasting supports approximately 2.46 million jobs nationwide about 909,000 jobs in radio alone. The study identified some $1.19 trillion in gross domestic product from local broadcasting, including approximately $437 billion from radio. In total, radio and TV stations directly employ approximately 310,000 Americans and generate around $54 billion in GDP through journalism, programming, engineering, and advertising, advertising on local TV and radio stations. 
</itunes:subtitle>
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      <title>Email Marketing Still Most Effective</title>
      <description><![CDATA[Email newsletters is just so effective, simple, and relatively low cost to execute, so the process is basically plug and play and email marketing and newsletter tools are also abundant. And the most powerful aspect of it is that customers opt in, they enter into a value exchange in which they are giving you permission to contact them. So you can do just that. They wanna hear from you because they are interested in what it is that you sell. One tip that enhances email usage across all types of usage.
Well, that's personalization. Personalization is key. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 19 Jan 2026 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Email Marketing Still Most Effective</itunes:title>
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      <itunes:summary>Email newsletters is just so effective, simple, and relatively low cost to execute, so the process is basically plug and play and email marketing and newsletter tools are also abundant. And the most powerful aspect of it is that customers opt in, they enter into a value exchange in which they are giving you permission to contact them. So you can do just that. They wanna hear from you because they are interested in what it is that you sell. One tip that enhances email usage across all types of usage.
Well, that&apos;s personalization. Personalization is key. 
</itunes:summary>
      <itunes:subtitle>Email newsletters is just so effective, simple, and relatively low cost to execute, so the process is basically plug and play and email marketing and newsletter tools are also abundant. And the most powerful aspect of it is that customers opt in, they enter into a value exchange in which they are giving you permission to contact them. So you can do just that. They wanna hear from you because they are interested in what it is that you sell. One tip that enhances email usage across all types of usage.
Well, that&apos;s personalization. Personalization is key. 
</itunes:subtitle>
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      <title>Improved E-Commerce Results for Top Brands in 2025</title>
      <description><![CDATA[E-commerce purchases across all channels in the United States increased significantly in 2025, rising by 147% year over year. The top 5% of brands generated 54% of that total growth. Gains were concentrated among a relatively small group of higher-performing businesses rather than the increase being uniform across a broader set of brands, in which everyone in the space saw some meaningful level of increase. Why?Shoppers engaged with marketing less often, but bought more when they did. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 16 Jan 2026 00:00:00 +0000</pubDate>
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      <itunes:title>Improved E-Commerce Results for Top Brands in 2025</itunes:title>
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      <itunes:duration>00:02:03</itunes:duration>
      <itunes:summary>E-commerce purchases across all channels in the United States increased significantly in 2025, rising by 147% year over year. The top 5% of brands generated 54% of that total growth. Gains were concentrated among a relatively small group of higher-performing businesses rather than the increase being uniform across a broader set of brands, in which everyone in the space saw some meaningful level of increase. Why?Shoppers engaged with marketing less often, but bought more when they did.</itunes:summary>
      <itunes:subtitle>E-commerce purchases across all channels in the United States increased significantly in 2025, rising by 147% year over year. The top 5% of brands generated 54% of that total growth. Gains were concentrated among a relatively small group of higher-performing businesses rather than the increase being uniform across a broader set of brands, in which everyone in the space saw some meaningful level of increase. Why?Shoppers engaged with marketing less often, but bought more when they did.</itunes:subtitle>
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      <title>The Popularity of Podcasts Continues to Grow</title>
      <description><![CDATA[As podcasts rapidly gain traction with global audiences, brands and platforms that embrace the medium's immersive shareable format stand to benefit from deeper engagement, stronger communities, and expanded monetization opportunities. The biggest change to the podcasting sector is the move from pure audio content to podcasts using the video format. Deloitte forecasts that an increasing share of popular podcasts will offer video, and consumers will gravitate toward platforms that support robust video experiences.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 15 Jan 2026 00:00:00 +0000</pubDate>
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      <itunes:title>The Popularity of Podcasts Continues to Grow</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:16</itunes:duration>
      <itunes:summary>As podcasts rapidly gain traction with global audiences, brands and platforms that embrace the medium&apos;s immersive shareable format stand to benefit from deeper engagement, stronger communities, and expanded monetization opportunities. The biggest change to the podcasting sector is the move from pure audio content to podcasts using the video format. Deloitte forecasts that an increasing share of popular podcasts will offer video, and consumers will gravitate toward platforms that support robust video experiences.
</itunes:summary>
      <itunes:subtitle>As podcasts rapidly gain traction with global audiences, brands and platforms that embrace the medium&apos;s immersive shareable format stand to benefit from deeper engagement, stronger communities, and expanded monetization opportunities. The biggest change to the podcasting sector is the move from pure audio content to podcasts using the video format. Deloitte forecasts that an increasing share of popular podcasts will offer video, and consumers will gravitate toward platforms that support robust video experiences.
</itunes:subtitle>
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      <title>Freelancer Businesses Are Growing in US</title>
      <description><![CDATA[The Annual Freelancer Economic Impact Report was recently released by Fiverr International Limited, the company behind the popular Freelance Finder app, known as Fiverr. The report was based on data from millions of tax returns and non employer statistics compiled by the US Census Bureau. The report, estimates the size, growth and earnings of the independent professional workforce in various top markets in the US, which has an estimated 6.9 million independent professionals and nearly 4 million freelancers concentrated in the top 30 US cities, and that's an annual increase of 4.3%.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 14 Jan 2026 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Freelancer Businesses Are Growing in US</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>The Annual Freelancer Economic Impact Report was recently released by Fiverr International Limited, the company behind the popular Freelance Finder app, known as Fiverr. The report was based on data from millions of tax returns and non employer statistics compiled by the US Census Bureau. The report, estimates the size, growth and earnings of the independent professional workforce in various top markets in the US, which has an estimated 6.9 million independent professionals and nearly 4 million freelancers concentrated in the top 30 US cities, and that&apos;s an annual increase of 4.3%.
</itunes:summary>
      <itunes:subtitle>The Annual Freelancer Economic Impact Report was recently released by Fiverr International Limited, the company behind the popular Freelance Finder app, known as Fiverr. The report was based on data from millions of tax returns and non employer statistics compiled by the US Census Bureau. The report, estimates the size, growth and earnings of the independent professional workforce in various top markets in the US, which has an estimated 6.9 million independent professionals and nearly 4 million freelancers concentrated in the top 30 US cities, and that&apos;s an annual increase of 4.3%.
</itunes:subtitle>
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      <title>Small Businesses Issue More Raises</title>
      <description><![CDATA[National Federation of Independent Business Bureau reports that in December, a seasonally adjusted net 31% of small businesses reports raising compensation. That's up five points from November and a seasonally adjusted net 24% plan to raise compensation in the next three months even further, and that's unchanged from November. Moreover, the latest report from the NFIB also finds that US small companies continue to report more job openings.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 9 Jan 2026 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Small Businesses Issue More Raises</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>National Federation of Independent Business Bureau reports that in December, a seasonally adjusted net 31% of small businesses reports raising compensation. That&apos;s up five points from November and a seasonally adjusted net 24% plan to raise compensation in the next three months even further, and that&apos;s unchanged from November. Moreover, the latest report from the NFIB also finds that US small companies continue to report more job openings.
</itunes:summary>
      <itunes:subtitle>National Federation of Independent Business Bureau reports that in December, a seasonally adjusted net 31% of small businesses reports raising compensation. That&apos;s up five points from November and a seasonally adjusted net 24% plan to raise compensation in the next three months even further, and that&apos;s unchanged from November. Moreover, the latest report from the NFIB also finds that US small companies continue to report more job openings.
</itunes:subtitle>
      <itunes:keywords>national federation of independent business bureau, small business jobs, small business</itunes:keywords>
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      <title>Businesses Must Offer Loyalty Program Today</title>
      <description><![CDATA[ 70% saying loyalty programs help manage their costs and the power of a good loyalty program goes even further as loyalty perks can inspire a shift in dining choices by consumers with 25% saying that they would switch to a less preferred restaurant for better loyalty perks with 50% comparing loyalty offers before deciding where to eat. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 8 Jan 2026 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Businesses Must Offer Loyalty Program Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:34</itunes:duration>
      <itunes:summary> 70% saying loyalty programs help manage their costs and the power of a good loyalty program goes even further as loyalty perks can inspire a shift in dining choices by consumers with 25% saying that they would switch to a less preferred restaurant for better loyalty perks with 50% comparing loyalty offers before deciding where to eat.</itunes:summary>
      <itunes:subtitle> 70% saying loyalty programs help manage their costs and the power of a good loyalty program goes even further as loyalty perks can inspire a shift in dining choices by consumers with 25% saying that they would switch to a less preferred restaurant for better loyalty perks with 50% comparing loyalty offers before deciding where to eat.</itunes:subtitle>
      <itunes:keywords>loyalty programs</itunes:keywords>
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      <title>AI Use Favorable by Holiday Shoppers</title>
      <description><![CDATA[85% say they saw clear speed improvements from AI in customer service. According to the survey, nearly one third said benefits from AI include 24 7 support availability, and 20% said AI support was faster than waiting for a human. Now while most of the feedback was positive, consumers also made clear though that they do not desire AI to replace human interactions such as support services. 54% of respondents say humans provided better customer service compared to just 11% who say AI provided better support.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 7 Jan 2026 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>AI Use Favorable by Holiday Shoppers</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>85% say they saw clear speed improvements from AI in customer service. According to the survey, nearly one third said benefits from AI include 24 7 support availability, and 20% said AI support was faster than waiting for a human. Now while most of the feedback was positive, consumers also made clear though that they do not desire AI to replace human interactions such as support services. 54% of respondents say humans provided better customer service compared to just 11% who say AI provided better support. </itunes:summary>
      <itunes:subtitle>85% say they saw clear speed improvements from AI in customer service. According to the survey, nearly one third said benefits from AI include 24 7 support availability, and 20% said AI support was faster than waiting for a human. Now while most of the feedback was positive, consumers also made clear though that they do not desire AI to replace human interactions such as support services. 54% of respondents say humans provided better customer service compared to just 11% who say AI provided better support. </itunes:subtitle>
      <itunes:keywords>ai shopping, benefits of ai when shopping online</itunes:keywords>
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      <title>Gaming Platforms Effective at Reaching Young Consumers</title>
      <description><![CDATA[A UGC gaming report, examining brand presence on popular sandbox platform, Roblox, and other user generated content gaming platforms like Fortnite. The report highlights how 2025 was a banner year for brand engagement on Roblox. With now more than 210 brands present on the platform, according to Game FAMs Report, gen Z and Gen Alpha audiences spend more time on Roblox and Fortnite than they do on social media, including 39% more time on TikTok and YouTube. Toys, media and entertainment brands were particularly active on Fortnite and Roblox, comprising around half of brand activations in 2025, according to the report. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 6 Jan 2026 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Gaming Platforms Effective at Reaching Young Consumers</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:58</itunes:duration>
      <itunes:summary>A UGC gaming report, examining brand presence on popular sandbox platform, Roblox, and other user generated content gaming platforms like Fortnite. The report highlights how 2025 was a banner year for brand engagement on Roblox. With now more than 210 brands present on the platform, according to Game FAMs Report, gen Z and Gen Alpha audiences spend more time on Roblox and Fortnite than they do on social media, including 39% more time on TikTok and YouTube. Toys, media and entertainment brands were particularly active on Fortnite and Roblox, comprising around half of brand activations in 2025, according to the report.</itunes:summary>
      <itunes:subtitle>A UGC gaming report, examining brand presence on popular sandbox platform, Roblox, and other user generated content gaming platforms like Fortnite. The report highlights how 2025 was a banner year for brand engagement on Roblox. With now more than 210 brands present on the platform, according to Game FAMs Report, gen Z and Gen Alpha audiences spend more time on Roblox and Fortnite than they do on social media, including 39% more time on TikTok and YouTube. Toys, media and entertainment brands were particularly active on Fortnite and Roblox, comprising around half of brand activations in 2025, according to the report.</itunes:subtitle>
      <itunes:keywords>roblox, gaming, brands on gaming platforms, fortnite</itunes:keywords>
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      <title>Adobe Releases Data on this Years Shopping Returns</title>
      <description><![CDATA[ November 2nd to December 12th, that according to data just released by Adobe and in the critical seven days following Cyber week, returns fell by a 10th of a percent. It's not clear exactly why returns are down. Some believe that consumer use of AI to guide much of their shopping this year has helped streamline the process and the purchase selections as well. Which means, of course, that items are kept more likely rather than returned. Other studies have shown that consumers are simply spending more carefully this year because they're concerned about the economy.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 18 Dec 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Adobe Releases Data on this Years Shopping Returns</itunes:title>
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      <itunes:duration>00:01:40</itunes:duration>
      <itunes:summary> November 2nd to December 12th, that according to data just released by Adobe and in the critical seven days following Cyber week, returns fell by a 10th of a percent. It&apos;s not clear exactly why returns are down. Some believe that consumer use of AI to guide much of their shopping this year has helped streamline the process and the purchase selections as well. Which means, of course, that items are kept more likely rather than returned. Other studies have shown that consumers are simply spending more carefully this year because they&apos;re concerned about the economy.
</itunes:summary>
      <itunes:subtitle> November 2nd to December 12th, that according to data just released by Adobe and in the critical seven days following Cyber week, returns fell by a 10th of a percent. It&apos;s not clear exactly why returns are down. Some believe that consumer use of AI to guide much of their shopping this year has helped streamline the process and the purchase selections as well. Which means, of course, that items are kept more likely rather than returned. Other studies have shown that consumers are simply spending more carefully this year because they&apos;re concerned about the economy.
</itunes:subtitle>
      <itunes:keywords>shopping trends, ai, retail, merchandise returns</itunes:keywords>
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      <title>Holiday Travel Expected Up This Year</title>
      <description><![CDATA[AAA is projecting that just over 8 million people will fly, while 110 million people will be driving. This year. Close to 5 million people will take other forms of travel, like buses or trains, during the holiday period. And of course, we know one traveler will be taking to the skies in his own unique form of travel. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Wed, 17 Dec 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Holiday Travel Expected Up This Year</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:34</itunes:duration>
      <itunes:summary>AAA is projecting that just over 8 million people will fly, while 110 million people will be driving. This year. Close to 5 million people will take other forms of travel, like buses or trains, during the holiday period. And of course, we know one traveler will be taking to the skies in his own unique form of travel.</itunes:summary>
      <itunes:subtitle>AAA is projecting that just over 8 million people will fly, while 110 million people will be driving. This year. Close to 5 million people will take other forms of travel, like buses or trains, during the holiday period. And of course, we know one traveler will be taking to the skies in his own unique form of travel.</itunes:subtitle>
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      <title>Survey Shows Gen Z Loves Shopping in Stores</title>
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when shopping in a store that provides them with an effortless and convenient experience. And retailers that align with these expectations, we'll define the next era of commerce. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 16 Dec 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Survey Shows Gen Z Loves Shopping in Stores</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:10</itunes:duration>
      <itunes:summary>While Gen Z loves shopping at brick and mortar stores, they still demand shopping experiences that reflect their digital-first mindset, even
when shopping in a store that provides them with an effortless and convenient experience. And retailers that align with these expectations, we&apos;ll define the next era of commerce.</itunes:summary>
      <itunes:subtitle>While Gen Z loves shopping at brick and mortar stores, they still demand shopping experiences that reflect their digital-first mindset, even
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      <title>Marketing Challenges Ahead in 2026</title>
      <description><![CDATA[Brands need to understand their consumers and their different segments that exist within their diverse target audiences and ensure
that they are meeting them where they are with regard to their own individual economic conditions.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 15 Dec 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Marketing Challenges Ahead in 2026</itunes:title>
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      <itunes:duration>00:02:36</itunes:duration>
      <itunes:summary>Brands need to understand their consumers and their different segments that exist within their diverse target audiences and ensure
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</itunes:summary>
      <itunes:subtitle>Brands need to understand their consumers and their different segments that exist within their diverse target audiences and ensure
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      <title>Gift Cards Are Hot Holiday Gifts This Season</title>
      <description><![CDATA[The options for gift cards can be limitless, but most shoppers say they'll pick up a restaurant or bank issued, or even department store gift card as a primary choice. So look, if you haven't purchased a gift for that, hard to shop for someone on your list this season, go with a gift card. And if you're a retailer who wants to not miss any opportunity to make a sale. Make sure you offer gift cards in order to get a piece of one of the hottest selling gifts this season. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Fri, 12 Dec 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Gift Cards Are Hot Holiday Gifts This Season</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:52</itunes:duration>
      <itunes:summary>The options for gift cards can be limitless, but most shoppers say they&apos;ll pick up a restaurant or bank issued, or even department store gift card as a primary choice. So look, if you haven&apos;t purchased a gift for that, hard to shop for someone on your list this season, go with a gift card. And if you&apos;re a retailer who wants to not miss any opportunity to make a sale. Make sure you offer gift cards in order to get a piece of one of the hottest selling gifts this season.</itunes:summary>
      <itunes:subtitle>The options for gift cards can be limitless, but most shoppers say they&apos;ll pick up a restaurant or bank issued, or even department store gift card as a primary choice. So look, if you haven&apos;t purchased a gift for that, hard to shop for someone on your list this season, go with a gift card. And if you&apos;re a retailer who wants to not miss any opportunity to make a sale. Make sure you offer gift cards in order to get a piece of one of the hottest selling gifts this season.</itunes:subtitle>
      <itunes:keywords>holiday shopping, gift cards</itunes:keywords>
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      <title>AM/FM Radio Owns Hightest Share of Audio</title>
      <description><![CDATA[Marketers and media agencies continue to significantly overestimate audience shares to Pandora and Spotify, while massively underestimating AM/FMs. Audience Advertiser Perceptions August, 2025 study of more than 300 agencies and marketers found that AM/FMs perceived audience daily share was just 26% versus the actual 64%. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 5 Dec 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>AM/FM Radio Owns Hightest Share of Audio</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:19</itunes:duration>
      <itunes:summary>Marketers and media agencies continue to significantly overestimate audience shares to Pandora and Spotify, while massively underestimating AM/FMs. Audience Advertiser Perceptions August, 2025 study of more than 300 agencies and marketers found that AM/FMs perceived audience daily share was just 26% versus the actual 64%.</itunes:summary>
      <itunes:subtitle>Marketers and media agencies continue to significantly overestimate audience shares to Pandora and Spotify, while massively underestimating AM/FMs. Audience Advertiser Perceptions August, 2025 study of more than 300 agencies and marketers found that AM/FMs perceived audience daily share was just 26% versus the actual 64%.</itunes:subtitle>
      <itunes:keywords>am radio, radio advertising, radio, fm radio</itunes:keywords>
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      <title>Social Media Shops Now Big Players in Holiday Sales</title>
      <description><![CDATA[The power of influencers and creators today is now proven to be traditional advertising, messaging, and calls to action in driving sales. Particularly those from Gen Z shoppers. It's no surprise these days that social media platform shops are selling so effectively.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 4 Dec 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Social Media Shops Now Big Players in Holiday Sales</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:17</itunes:duration>
      <itunes:summary>The power of influencers and creators today is now proven to be traditional advertising, messaging, and calls to action in driving sales. Particularly those from Gen Z shoppers. It&apos;s no surprise these days that social media platform shops are selling so effectively. </itunes:summary>
      <itunes:subtitle>The power of influencers and creators today is now proven to be traditional advertising, messaging, and calls to action in driving sales. Particularly those from Gen Z shoppers. It&apos;s no surprise these days that social media platform shops are selling so effectively. </itunes:subtitle>
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      <title>AI&apos;s Positive Impact on Holiday Sales</title>
      <description><![CDATA[What's the key to increased sales in spite of all the challenges? It's AI, having a huge impact on consumer shopping. As reported by Reuters, the data shows that AI powered shopping tools help drive a surge in US online spending on Black Friday, in particular as shoppers bypass, crowded stores, and turn to chatbots to compare prices and secure discounts amid concerns about tariff driven price hikes. AI driven traffic to US retail sites soared 805% compared to last year. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 3 Dec 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>AI&apos;s Positive Impact on Holiday Sales</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:36</itunes:duration>
      <itunes:summary>What&apos;s the key to increased sales in spite of all the challenges? It&apos;s AI, having a huge impact on consumer shopping. As reported by Reuters, the data shows that AI powered shopping tools help drive a surge in US online spending on Black Friday, in particular as shoppers bypass, crowded stores, and turn to chatbots to compare prices and secure discounts amid concerns about tariff driven price hikes. AI driven traffic to US retail sites soared 805% compared to last year. 
</itunes:summary>
      <itunes:subtitle>What&apos;s the key to increased sales in spite of all the challenges? It&apos;s AI, having a huge impact on consumer shopping. As reported by Reuters, the data shows that AI powered shopping tools help drive a surge in US online spending on Black Friday, in particular as shoppers bypass, crowded stores, and turn to chatbots to compare prices and secure discounts amid concerns about tariff driven price hikes. AI driven traffic to US retail sites soared 805% compared to last year. 
</itunes:subtitle>
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      <title>Breakdown of Social Media Platform Usage</title>
      <description><![CDATA[Demographics continue to shape platform preferences. Women are more likely than men to use Instagram, Facebook, and TikTok while men report higher usage of Reddit and X. Age differences are significant as well when it comes to defining platform preferences. Nearly half of adults ages 18 to 29 use TikTok daily compared with 5% of those 65 and older daily. YouTube use is also highest among youngest adults. While Facebook sees its strongest daily engagement across those ages 30 to 64.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 2 Dec 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Breakdown of Social Media Platform Usage</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:47</itunes:duration>
      <itunes:summary>Demographics continue to shape platform preferences. Women are more likely than men to use Instagram, Facebook, and TikTok while men report higher usage of Reddit and X. Age differences are significant as well when it comes to defining platform preferences. Nearly half of adults ages 18 to 29 use TikTok daily compared with 5% of those 65 and older daily. YouTube use is also highest among youngest adults. While Facebook sees its strongest daily engagement across those ages 30 to 64.
</itunes:summary>
      <itunes:subtitle>Demographics continue to shape platform preferences. Women are more likely than men to use Instagram, Facebook, and TikTok while men report higher usage of Reddit and X. Age differences are significant as well when it comes to defining platform preferences. Nearly half of adults ages 18 to 29 use TikTok daily compared with 5% of those 65 and older daily. YouTube use is also highest among youngest adults. While Facebook sees its strongest daily engagement across those ages 30 to 64.
</itunes:subtitle>
      <itunes:keywords>social media usage, instagram, x, facebook, tiktok, youtube, social media channels</itunes:keywords>
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      <title>Results from Thanksgiving Sales Up</title>
      <description><![CDATA[National Retail Federation reports that a record 202.9 million people shopped between Thanksgiving and Cyber Monday this year, easily topping last year's 197 million, and beating the national retail federation's forecast by about 16 million people. This keeps sales growth projections on track for a 3.7. To 4.2% increase over the 2024 numbers totaling overall spend at over $1 trillion for the first time ever. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 1 Dec 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Results from Thanksgiving Sales Up</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:21</itunes:duration>
      <itunes:summary>National Retail Federation reports that a record 202.9 million people shopped between Thanksgiving and Cyber Monday this year, easily topping last year&apos;s 197 million, and beating the national retail federation&apos;s forecast by about 16 million people. This keeps sales growth projections on track for a 3.7. To 4.2% increase over the 2024 numbers totaling overall spend at over $1 trillion for the first time ever. 
</itunes:summary>
      <itunes:subtitle>National Retail Federation reports that a record 202.9 million people shopped between Thanksgiving and Cyber Monday this year, easily topping last year&apos;s 197 million, and beating the national retail federation&apos;s forecast by about 16 million people. This keeps sales growth projections on track for a 3.7. To 4.2% increase over the 2024 numbers totaling overall spend at over $1 trillion for the first time ever. 
</itunes:subtitle>
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      <title>Average Job Wage Growth for Young Workers Expected to Rise</title>
      <description><![CDATA[What are the hottest sectors based on wage growth for young workers as we head into 2026? Healthcare jobs are the most in demand roles with rising pay for young workers. Glassdoor lead researcher Chris Martin, told CNBC make it another hot sector. Private education jobs. Overall healthcare, along with those private education jobs have propped up the economy for some time. They make up about 17% of the jobs nationally, but accounted for 56% of job growth between July, 2023.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 21 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Average Job Wage Growth for Young Workers Expected to Rise</itunes:title>
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      <itunes:duration>00:02:17</itunes:duration>
      <itunes:summary>What are the hottest sectors based on wage growth for young workers as we head into 2026? Healthcare jobs are the most in demand roles with rising pay for young workers. Glassdoor lead researcher Chris Martin, told CNBC make it another hot sector. Private education jobs. Overall healthcare, along with those private education jobs have propped up the economy for some time. They make up about 17% of the jobs nationally, but accounted for 56% of job growth between July, 2023.
</itunes:summary>
      <itunes:subtitle>What are the hottest sectors based on wage growth for young workers as we head into 2026? Healthcare jobs are the most in demand roles with rising pay for young workers. Glassdoor lead researcher Chris Martin, told CNBC make it another hot sector. Private education jobs. Overall healthcare, along with those private education jobs have propped up the economy for some time. They make up about 17% of the jobs nationally, but accounted for 56% of job growth between July, 2023.
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      <title>Consumer Predictions for 2025 Holiday Shopping Season</title>
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for information about our collection and use of personal data for
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      <pubDate>Thu, 20 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Consumer Predictions for 2025 Holiday Shopping Season</itunes:title>
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      <title>Average Cost of This Years Thanksgiving Dinner Down</title>
      <description><![CDATA[While the actual overall savings on the Thanksgiving dinner might amount to just a few dollars, the reality is that the psychology behind knowing that you are buying this year's dinner for less is something that just really feels good, especially amidst all the other rising prices we're experiencing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 19 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Average Cost of This Years Thanksgiving Dinner Down</itunes:title>
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      <itunes:duration>00:01:48</itunes:duration>
      <itunes:summary>While the actual overall savings on the Thanksgiving dinner might amount to just a few dollars, the reality is that the psychology behind knowing that you are buying this year&apos;s dinner for less is something that just really feels good, especially amidst all the other rising prices we&apos;re experiencing.</itunes:summary>
      <itunes:subtitle>While the actual overall savings on the Thanksgiving dinner might amount to just a few dollars, the reality is that the psychology behind knowing that you are buying this year&apos;s dinner for less is something that just really feels good, especially amidst all the other rising prices we&apos;re experiencing.</itunes:subtitle>
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      <title>Small Business Struggling with Marketing Today</title>
      <description><![CDATA[Chief Marketing Officer at Constant Contact noted that small businesses are under pressure to deliver positive marketing results, but feel they are doing more without getting more in return. They're working harder than ever, but without the time, expertise, or data to guide them, many are still guessing about what will resonate with their customers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 18 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Small Business Struggling with Marketing Today</itunes:title>
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      <itunes:duration>00:02:46</itunes:duration>
      <itunes:summary>Chief Marketing Officer at Constant Contact noted that small businesses are under pressure to deliver positive marketing results, but feel they are doing more without getting more in return. They&apos;re working harder than ever, but without the time, expertise, or data to guide them, many are still guessing about what will resonate with their customers.</itunes:summary>
      <itunes:subtitle>Chief Marketing Officer at Constant Contact noted that small businesses are under pressure to deliver positive marketing results, but feel they are doing more without getting more in return. They&apos;re working harder than ever, but without the time, expertise, or data to guide them, many are still guessing about what will resonate with their customers.</itunes:subtitle>
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      <description><![CDATA[Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, individuals, and organizations who have expert level of knowledge or social influence in their field. Influencers are those that can affect the buying habits of potential buyers by uploading some form of original content to social media platforms like Instagram, YouTube, or TikTok, for example. The use of influencers to drive important marketing outcomes will continue to grow in 2026 as 67% of marketers indicate that they're planning to boost their influencer budgets with brand awareness being the primary benefit and measure of success from those campaigns. Now, one of the most impactful factors underlying the success of influencer marketing is that consumers say that relatable content drives their purchasing behaviors.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Mon, 17 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Influencer Marketing Expected to Grow in 2026</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:12</itunes:duration>
      <itunes:summary>Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, individuals, and organizations who have expert level of knowledge or social influence in their field. Influencers are those that can affect the buying habits of potential buyers by uploading some form of original content to social media platforms like Instagram, YouTube, or TikTok, for example. The use of influencers to drive important marketing outcomes will continue to grow in 2026 as 67% of marketers indicate that they&apos;re planning to boost their influencer budgets with brand awareness being the primary benefit and measure of success from those campaigns. Now, one of the most impactful factors underlying the success of influencer marketing is that consumers say that relatable content drives their purchasing behaviors. </itunes:summary>
      <itunes:subtitle>Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, individuals, and organizations who have expert level of knowledge or social influence in their field. Influencers are those that can affect the buying habits of potential buyers by uploading some form of original content to social media platforms like Instagram, YouTube, or TikTok, for example. The use of influencers to drive important marketing outcomes will continue to grow in 2026 as 67% of marketers indicate that they&apos;re planning to boost their influencer budgets with brand awareness being the primary benefit and measure of success from those campaigns. Now, one of the most impactful factors underlying the success of influencer marketing is that consumers say that relatable content drives their purchasing behaviors. </itunes:subtitle>
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      <title>State Taxation Rankings Data</title>
      <description><![CDATA[In order to be competitive in courting businesses to locate in the state of Michigan as opposed to other states, something critical to our state's economy. Of course, one of the major factors is how Michigan ranks versus the others with respect to how taxation impacts both residents personally as well as at the business level. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Fri, 14 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>State Taxation Rankings Data</itunes:title>
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      <itunes:duration>00:02:05</itunes:duration>
      <itunes:summary>In order to be competitive in courting businesses to locate in the state of Michigan as opposed to other states, something critical to our state&apos;s economy. Of course, one of the major factors is how Michigan ranks versus the others with respect to how taxation impacts both residents personally as well as at the business level.</itunes:summary>
      <itunes:subtitle>In order to be competitive in courting businesses to locate in the state of Michigan as opposed to other states, something critical to our state&apos;s economy. Of course, one of the major factors is how Michigan ranks versus the others with respect to how taxation impacts both residents personally as well as at the business level.</itunes:subtitle>
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      <title>New Data on Auto Industry Ad Spend</title>
      <description><![CDATA[One of the biggest industry sectors in the advertising business is the auto industry and new data provides insight into just what the auto industry is up to with their advertising spend these days. Where are they spending their ad dollars? What can we learn from the data?
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 13 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>New Data on Auto Industry Ad Spend</itunes:title>
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      <itunes:summary>One of the biggest industry sectors in the advertising business is the auto industry and new data provides insight into just what the auto industry is up to with their advertising spend these days. Where are they spending their ad dollars? What can we learn from the data?
</itunes:summary>
      <itunes:subtitle>One of the biggest industry sectors in the advertising business is the auto industry and new data provides insight into just what the auto industry is up to with their advertising spend these days. Where are they spending their ad dollars? What can we learn from the data?
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      <title>The Threat and Opportunity With AI in Marketing Departments</title>
      <description><![CDATA[Want to keep from getting replaced at your job by AI? Well, to do that, remember that AI can't replace creativity, and that may be the biggest differentiator when it comes to whether or not your job's really in jeopardy. No one knows that more acutely today than chief marketing officers CMOs, who are hoping to keep their jobs rather than lose them to AI. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 12 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>The Threat and Opportunity With AI in Marketing Departments</itunes:title>
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      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>Want to keep from getting replaced at your job by AI? Well, to do that, remember that AI can&apos;t replace creativity, and that may be the biggest differentiator when it comes to whether or not your job&apos;s really in jeopardy. No one knows that more acutely today than chief marketing officers CMOs, who are hoping to keep their jobs rather than lose them to AI.</itunes:summary>
      <itunes:subtitle>Want to keep from getting replaced at your job by AI? Well, to do that, remember that AI can&apos;t replace creativity, and that may be the biggest differentiator when it comes to whether or not your job&apos;s really in jeopardy. No one knows that more acutely today than chief marketing officers CMOs, who are hoping to keep their jobs rather than lose them to AI.</itunes:subtitle>
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      <title>Americas Fastest Growing Brand</title>
      <description><![CDATA[Morning Consult is out with their annual report on the fastest growing brands 2025. DoorDash topped the list of fastest growing brands with a 6.39 percentage point increase in purchasing consideration from Q1 to Q3 of this year. In part by growing its consumer base among Gen X, baby boomers and middle income households. The delivery service ranked number one with men and consumers from households with annual incomes between $50,000 and $100,000, and while first overall, it was the second fastest growing brand with boomers and came in six with Gen X. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 11 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Americas Fastest Growing Brand</itunes:title>
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      <itunes:duration>00:02:30</itunes:duration>
      <itunes:summary>Morning Consult is out with their annual report on the fastest growing brands 2025. DoorDash topped the list of fastest growing brands with a 6.39 percentage point increase in purchasing consideration from Q1 to Q3 of this year. In part by growing its consumer base among Gen X, baby boomers and middle income households. The delivery service ranked number one with men and consumers from households with annual incomes between $50,000 and $100,000, and while first overall, it was the second fastest growing brand with boomers and came in six with Gen X.</itunes:summary>
      <itunes:subtitle>Morning Consult is out with their annual report on the fastest growing brands 2025. DoorDash topped the list of fastest growing brands with a 6.39 percentage point increase in purchasing consideration from Q1 to Q3 of this year. In part by growing its consumer base among Gen X, baby boomers and middle income households. The delivery service ranked number one with men and consumers from households with annual incomes between $50,000 and $100,000, and while first overall, it was the second fastest growing brand with boomers and came in six with Gen X.</itunes:subtitle>
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      <title>Consumer Sentiment Near Record Lows</title>
      <description><![CDATA[As consumers across the economy segments of the population are increasingly dealing with tighter financial conditions, and while that's certainly true for federal workers, for example, and people dependent on food assistance from the federal government, the reality is that it's also now likely increasingly true for middle income Americans as well, and that is certainly impacting how we feel as consumers these days. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 11 Nov 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Consumer Sentiment Near Record Lows</itunes:title>
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      <itunes:duration>00:02:14</itunes:duration>
      <itunes:summary>As consumers across the economy segments of the population are increasingly dealing with tighter financial conditions, and while that&apos;s certainly true for federal workers, for example, and people dependent on food assistance from the federal government, the reality is that it&apos;s also now likely increasingly true for middle income Americans as well, and that is certainly impacting how we feel as consumers these days. 
</itunes:summary>
      <itunes:subtitle>As consumers across the economy segments of the population are increasingly dealing with tighter financial conditions, and while that&apos;s certainly true for federal workers, for example, and people dependent on food assistance from the federal government, the reality is that it&apos;s also now likely increasingly true for middle income Americans as well, and that is certainly impacting how we feel as consumers these days. 
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      <pubDate>Mon, 10 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:summary>Elizabeth Renter, senior Economist at Consumer Finance site, NerdWallet, has this to say about the survey&apos;s results and about how Americans are feeling these days. As consumers across the economy segments of the population are increasingly dealing with tighter financial conditions, and while that&apos;s certainly true for federal workers, for example, and people dependent on food assistance from the federal government, the reality is that it&apos;s also now likely increasingly true.</itunes:summary>
      <itunes:subtitle>Elizabeth Renter, senior Economist at Consumer Finance site, NerdWallet, has this to say about the survey&apos;s results and about how Americans are feeling these days. As consumers across the economy segments of the population are increasingly dealing with tighter financial conditions, and while that&apos;s certainly true for federal workers, for example, and people dependent on food assistance from the federal government, the reality is that it&apos;s also now likely increasingly true.</itunes:subtitle>
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 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Mon, 10 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:summary>Mascots are proving to have high value at little cost when it comes to establishing brand traction. How about all the insurance brands clearly benefiting from having a brand mascot like Liberty Mutual&apos;s, limu, imu, and Doug, which dominated in ad breakthrough messaging and branding in a market cast study. While All State, Mayhem, ranked first in likability and memorability, Progressives, Flo, excelled in message recall. While Geico&apos;s Gecko has maintained a 94% recognition rate and is a driving force in Geico becoming a leading US insurer. Research from Ipso shows that ads with brand characters perform six times better on brand recall than ads without double the attention of celebrity ambassadors.
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      <itunes:subtitle>Mascots are proving to have high value at little cost when it comes to establishing brand traction. How about all the insurance brands clearly benefiting from having a brand mascot like Liberty Mutual&apos;s, limu, imu, and Doug, which dominated in ad breakthrough messaging and branding in a market cast study. While All State, Mayhem, ranked first in likability and memorability, Progressives, Flo, excelled in message recall. While Geico&apos;s Gecko has maintained a 94% recognition rate and is a driving force in Geico becoming a leading US insurer. Research from Ipso shows that ads with brand characters perform six times better on brand recall than ads without double the attention of celebrity ambassadors.
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      <description><![CDATA[What is amazingly working for many brands these days? Getting a mascot. That's right, a mascot. Duolingo's Unhinged Owl has 16.8 million TikTok followers and turns language into a social phenomenon without spending a dollar on traditional advertising and it's not an unusual one-off outcome. Mascots are proving to have high value at little cost when it comes to establishing brand traction. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 7 Nov 2025 00:00:00 +0000</pubDate>
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      <pubDate>Thu, 6 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>AI to Have a Major Impact on 2025 Holiday Shopping</itunes:title>
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      <description><![CDATA[Marketers often idealize loyalty as a form of emotional devotion, but research shows it's driven by far more practical factors, like providing that level of convenience, product performance, and situational needs. Says Nick Chidiac, chief Strategy Officer at Razorfish.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Wed, 5 Nov 2025 00:00:00 +0000</pubDate>
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      <pubDate>Tue, 4 Nov 2025 00:00:00 +0000</pubDate>
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      <description><![CDATA[A holy grail in business is to secure repeat business from loyal customers. And while nearly two thirds of marketers still believe that brand love motivates these repeat purchases, the reality is that more pragmatic considerations, like convenience for example, has a bigger impact on driving those repeat purchases. Marketers often idealize loyalty as a form of emotional devotion, but research shows it's driven by far more practical factors, like providing that level of convenience, product performance, and situational needs.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Tue, 4 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>New Research Shows What Drives Repeat Purchases</itunes:title>
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</itunes:summary>
      <itunes:subtitle>A holy grail in business is to secure repeat business from loyal customers. And while nearly two thirds of marketers still believe that brand love motivates these repeat purchases, the reality is that more pragmatic considerations, like convenience for example, has a bigger impact on driving those repeat purchases. Marketers often idealize loyalty as a form of emotional devotion, but research shows it&apos;s driven by far more practical factors, like providing that level of convenience, product performance, and situational needs.
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      <title>Gen X is a Powerful Purchasing Demographic</title>
      <description><![CDATA[Consumers born between 1965 - 1980 generate the highest revenue per shopper across almost every category at just 19% of the US population. They drive 31% of all in-store and online spending. Gen Xers appreciate product and services that enhance convenience for example, 80% use self-checkout kiosks regularly, and 2/3 rely on mobile apps and social platforms to discover and purchase products. 92% of Gen Xers use social media daily. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Mon, 3 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Gen X is a Powerful Purchasing Demographic</itunes:title>
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      <itunes:summary>Consumers born between 1965 - 1980 generate the highest revenue per shopper across almost every category at just 19% of the US population. They drive 31% of all in-store and online spending. Gen Xers appreciate product and services that enhance convenience for example, 80% use self-checkout kiosks regularly, and 2/3 rely on mobile apps and social platforms to discover and purchase products. 92% of Gen Xers use social media daily. 
</itunes:summary>
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      <description><![CDATA[The small business holiday Outlook study says this, 77% of small business owners are confident that they will meet their targets this year and that certainly welcome news given all the economic challenges both consumers and retailers are facing these days. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 3 Nov 2025 00:00:00 +0000</pubDate>
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      <itunes:title>New Study Offers Insights to Drive Holiday Sales</itunes:title>
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      <itunes:summary>The small business holiday Outlook study says this, 77% of small business owners are confident that they will meet their targets this year and that certainly welcome news given all the economic challenges both consumers and retailers are facing these days.</itunes:summary>
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      <title>New Study Offers Insights to Drive Holiday Sales</title>
      <description><![CDATA[Report from Constant Contact: The small business holiday Outlook study says this, 77% of small business owners are confident that they will meet their targets this year and certainly welcome news given all the economic challenges both consumers and retailers are facing these days. The report cites that 60% of small business owners attribute half of their annual sales to this period, and a third of retailers feel the highest revenue pressure of the year during Q4. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 31 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New Study Offers Insights to Drive Holiday Sales</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:39</itunes:duration>
      <itunes:summary>Report from Constant Contact: The small business holiday Outlook study says this, 77% of small business owners are confident that they will meet their targets this year and certainly welcome news given all the economic challenges both consumers and retailers are facing these days. The report cites that 60% of small business owners attribute half of their annual sales to this period, and a third of retailers feel the highest revenue pressure of the year during Q4. 
</itunes:summary>
      <itunes:subtitle>Report from Constant Contact: The small business holiday Outlook study says this, 77% of small business owners are confident that they will meet their targets this year and certainly welcome news given all the economic challenges both consumers and retailers are facing these days. The report cites that 60% of small business owners attribute half of their annual sales to this period, and a third of retailers feel the highest revenue pressure of the year during Q4. 
</itunes:subtitle>
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      <title>Predicted Results for Black Friday and Cyber Monday</title>
      <description><![CDATA[Shoppers won't just be chasing discounts this year. They're making strategic financial decisions with respect to their purchases.
Even though many Americans are facing higher living costs, credit card debt, and tighter budgets, they're choosing to lean into sales this year, in particular, black Friday and Cyber Monday, as the best time to make their money go further. What's driving the spend this year? Predictably, 68% say it's discounts as their main priority. Free shipping also influences 52% of shoppers. What will we be shopping for? 53% of us will be looking for clothing and accessories. 47% for tech and electronics, 33% for toys and games, 28% beauty and self-care, and 24% home decor.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Thu, 30 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Predicted Results for Black Friday and Cyber Monday</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:23</itunes:duration>
      <itunes:summary>Shoppers won&apos;t just be chasing discounts this year. They&apos;re making strategic financial decisions with respect to their purchases.
Even though many Americans are facing higher living costs, credit card debt, and tighter budgets, they&apos;re choosing to lean into sales this year, in particular, black Friday and Cyber Monday, as the best time to make their money go further. What&apos;s driving the spend this year? Predictably, 68% say it&apos;s discounts as their main priority. Free shipping also influences 52% of shoppers. What will we be shopping for? 53% of us will be looking for clothing and accessories. 47% for tech and electronics, 33% for toys and games, 28% beauty and self-care, and 24% home decor.
</itunes:summary>
      <itunes:subtitle>Shoppers won&apos;t just be chasing discounts this year. They&apos;re making strategic financial decisions with respect to their purchases.
Even though many Americans are facing higher living costs, credit card debt, and tighter budgets, they&apos;re choosing to lean into sales this year, in particular, black Friday and Cyber Monday, as the best time to make their money go further. What&apos;s driving the spend this year? Predictably, 68% say it&apos;s discounts as their main priority. Free shipping also influences 52% of shoppers. What will we be shopping for? 53% of us will be looking for clothing and accessories. 47% for tech and electronics, 33% for toys and games, 28% beauty and self-care, and 24% home decor.
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      <title>Predicted Results for Black Friday and Cyber Monday</title>
      <description><![CDATA[Shoppers are expected to spend more during Black Friday and Cyber Monday this year, but based on the data, we'll be doing so in a more strategic way than last year. It's anticipated that the average person will spend around $340 on Black Friday, that's an increase of $90 year over year, and expected to spend $300 on Cyber Monday, approximately a $60 hike over the 2024 numbers. Overall, 40% of shoppers are expected to spend more this year than they did on Black Friday last year, and 32% expect to do the same on Cyber Monday. 
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      <pubDate>Wed, 29 Oct 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Predicted Results for Black Friday and Cyber Monday</itunes:title>
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      <itunes:duration>00:02:23</itunes:duration>
      <itunes:summary>Shoppers are expected to spend more during Black Friday and Cyber Monday this year, but based on the data, we&apos;ll be doing so in a more strategic way than last year. It&apos;s anticipated that the average person will spend around $340 on Black Friday, that&apos;s an increase of $90 year over year, and expected to spend $300 on Cyber Monday, approximately a $60 hike over the 2024 numbers. Overall, 40% of shoppers are expected to spend more this year than they did on Black Friday last year, and 32% expect to do the same on Cyber Monday. 
</itunes:summary>
      <itunes:subtitle>Shoppers are expected to spend more during Black Friday and Cyber Monday this year, but based on the data, we&apos;ll be doing so in a more strategic way than last year. It&apos;s anticipated that the average person will spend around $340 on Black Friday, that&apos;s an increase of $90 year over year, and expected to spend $300 on Cyber Monday, approximately a $60 hike over the 2024 numbers. Overall, 40% of shoppers are expected to spend more this year than they did on Black Friday last year, and 32% expect to do the same on Cyber Monday. 
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      <title>AI Erodes Confidence in Media</title>
      <description><![CDATA[Recently on the Business Beat, I offered commentary relating to the decay and confidence of the media and how that reality is such a negative for society in broad in various ways. Now, this week at the National Association of Broadcasters Annual Conference in New York, NAB CEO, Curtis Ligate said this, on the subject of AI and its potential impact to further decay, confidence in media in particular as it relates to local news programming. He said, "this data reflects a real and growing concern among Americans that AI could erode the integrity of journalism and undermine the trusted connection between broadcasters and the communities they serve". 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Mon, 27 Oct 2025 00:00:00 +0000</pubDate>
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      <itunes:title>AI Erodes Confidence in Media</itunes:title>
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      <itunes:summary>Recently on the Business Beat, I offered commentary relating to the decay and confidence of the media and how that reality is such a negative for society in broad in various ways. Now, this week at the National Association of Broadcasters Annual Conference in New York, NAB CEO, Curtis Ligate said this, on the subject of AI and its potential impact to further decay, confidence in media in particular as it relates to local news programming. He said, &quot;this data reflects a real and growing concern among Americans that AI could erode the integrity of journalism and undermine the trusted connection between broadcasters and the communities they serve&quot;. 
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      <itunes:subtitle>Recently on the Business Beat, I offered commentary relating to the decay and confidence of the media and how that reality is such a negative for society in broad in various ways. Now, this week at the National Association of Broadcasters Annual Conference in New York, NAB CEO, Curtis Ligate said this, on the subject of AI and its potential impact to further decay, confidence in media in particular as it relates to local news programming. He said, &quot;this data reflects a real and growing concern among Americans that AI could erode the integrity of journalism and undermine the trusted connection between broadcasters and the communities they serve&quot;. 
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      <title>AI Erodes Confidence in Media</title>
      <description><![CDATA[On-Message Inc, reveals widespread consumer anxiety about how AI is affecting news content. 76% are concerned AI stealing or reproducing journalism and local news stories. 51% say they are very concerned about this. 77% support and 59% strongly support Congress passing a law that would make it illegal for AI to steal or reproduce journalism and local news stories that are published online without permission or compensation. Only 26% trust information produced by AI. While 68% say it's not trustworthy at all, and 72% believe the federal government should place guardrails on AI to protect consumers. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 24 Oct 2025 00:00:00 +0000</pubDate>
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      <itunes:title>AI Erodes Confidence in Media</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:33</itunes:duration>
      <itunes:summary>On-Message Inc, reveals widespread consumer anxiety about how AI is affecting news content. 76% are concerned AI stealing or reproducing journalism and local news stories. 51% say they are very concerned about this. 77% support and 59% strongly support Congress passing a law that would make it illegal for AI to steal or reproduce journalism and local news stories that are published online without permission or compensation. Only 26% trust information produced by AI. While 68% say it&apos;s not trustworthy at all, and 72% believe the federal government should place guardrails on AI to protect consumers. 
</itunes:summary>
      <itunes:subtitle>On-Message Inc, reveals widespread consumer anxiety about how AI is affecting news content. 76% are concerned AI stealing or reproducing journalism and local news stories. 51% say they are very concerned about this. 77% support and 59% strongly support Congress passing a law that would make it illegal for AI to steal or reproduce journalism and local news stories that are published online without permission or compensation. Only 26% trust information produced by AI. While 68% say it&apos;s not trustworthy at all, and 72% believe the federal government should place guardrails on AI to protect consumers. 
</itunes:subtitle>
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      <title>Mobile Shopping Continues To Grow</title>
      <description><![CDATA[The next wave of retail disruption will be driven by the ever evolving habits of the mobile shopper. Today, mobile shoppers aren't just buying on the mobile platform. They're actually using the mobile platform more and more as a point of discovery, as window shoppers, if you will, virtual window shoppers at that. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 24 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Mobile Shopping Continues To Grow</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:09</itunes:duration>
      <itunes:summary>The next wave of retail disruption will be driven by the ever evolving habits of the mobile shopper. Today, mobile shoppers aren&apos;t just buying on the mobile platform. They&apos;re actually using the mobile platform more and more as a point of discovery, as window shoppers, if you will, virtual window shoppers at that.</itunes:summary>
      <itunes:subtitle>The next wave of retail disruption will be driven by the ever evolving habits of the mobile shopper. Today, mobile shoppers aren&apos;t just buying on the mobile platform. They&apos;re actually using the mobile platform more and more as a point of discovery, as window shoppers, if you will, virtual window shoppers at that.</itunes:subtitle>
      <itunes:keywords>mobile retail, mobile shopping, consumer spending</itunes:keywords>
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      <title>Mobile Shopping Continues to Grow</title>
      <description><![CDATA[Half of consumers worldwide today used a smartphone in their most recent retail purchase. 48% of consumers use mobile smartphones as part of their most recent purchase journey, that whether to compare prices, check inventory, or make purchases. And given all this action that continues to mount on the mobile platform ranging across the purchase journey, your e-commerce initiatives are mobile optimized in order to be out in front of those mobile shopping consumers. Beyond that, you need to execute loyalty initiatives and promotional campaigns that are tailored to the growing demographic of those browsing and buying via mobile today. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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]]></description>
      <pubDate>Thu, 23 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Mobile Shopping Continues to Grow</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:09</itunes:duration>
      <itunes:summary>Half of consumers worldwide today used a smartphone in their most recent retail purchase. 48% of consumers use mobile smartphones as part of their most recent purchase journey, that whether to compare prices, check inventory, or make purchases. And given all this action that continues to mount on the mobile platform ranging across the purchase journey, your e-commerce initiatives are mobile optimized in order to be out in front of those mobile shopping consumers. Beyond that, you need to execute loyalty initiatives and promotional campaigns that are tailored to the growing demographic of those browsing and buying via mobile today. 
</itunes:summary>
      <itunes:subtitle>Half of consumers worldwide today used a smartphone in their most recent retail purchase. 48% of consumers use mobile smartphones as part of their most recent purchase journey, that whether to compare prices, check inventory, or make purchases. And given all this action that continues to mount on the mobile platform ranging across the purchase journey, your e-commerce initiatives are mobile optimized in order to be out in front of those mobile shopping consumers. Beyond that, you need to execute loyalty initiatives and promotional campaigns that are tailored to the growing demographic of those browsing and buying via mobile today. 
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      <title>How to Support Small Business Saturday</title>
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      <pubDate>Thu, 23 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>How to Support Small Business Saturday</itunes:title>
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      <itunes:summary>How to Support Small Business Saturday</itunes:summary>
      <itunes:subtitle>How to Support Small Business Saturday</itunes:subtitle>
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      <title>How to Support Small Business Saturday</title>
      <description><![CDATA[The Main Street America Organization is a proud supporter of Small Business Saturday. And they're teaming up with American Express to help you support small businesses on your main street. As a neighborhood champion, all Main Street America members are pre-qualified to serve as neighborhood champions on a first-come first serve basis. Applications will remain open through mid-November or until spots are filled. So be sure to apply@www.americanexpress.com Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 22 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>How to Support Small Business Saturday</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>The Main Street America Organization is a proud supporter of Small Business Saturday. And they&apos;re teaming up with American Express to help you support small businesses on your main street. As a neighborhood champion, all Main Street America members are pre-qualified to serve as neighborhood champions on a first-come first serve basis. Applications will remain open through mid-November or until spots are filled. So be sure to apply@www.americanexpress.com</itunes:summary>
      <itunes:subtitle>The Main Street America Organization is a proud supporter of Small Business Saturday. And they&apos;re teaming up with American Express to help you support small businesses on your main street. As a neighborhood champion, all Main Street America members are pre-qualified to serve as neighborhood champions on a first-come first serve basis. Applications will remain open through mid-November or until spots are filled. So be sure to apply@www.americanexpress.com</itunes:subtitle>
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      <title>Search Being Displaced by Agentic Commerce</title>
      <description><![CDATA[What is it? As explained by Performance Marketing Insider, Agentic Commerce uses artificial intelligence and conversations to predict, plan, and learn what customers want. It turns ChatGPT into a personalized shopping assistant that no doubt is the future President and CEO of Walmart. Doug McMillan views the shift to Agentic Commerce as a move that will eventually end the use of search bars for product discovery in its marketplace. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Thu, 16 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Search Being Displaced by Agentic Commerce</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:21</itunes:duration>
      <itunes:summary>What is it? As explained by Performance Marketing Insider, Agentic Commerce uses artificial intelligence and conversations to predict, plan, and learn what customers want. It turns ChatGPT into a personalized shopping assistant that no doubt is the future President and CEO of Walmart. Doug McMillan views the shift to Agentic Commerce as a move that will eventually end the use of search bars for product discovery in its marketplace.</itunes:summary>
      <itunes:subtitle>What is it? As explained by Performance Marketing Insider, Agentic Commerce uses artificial intelligence and conversations to predict, plan, and learn what customers want. It turns ChatGPT into a personalized shopping assistant that no doubt is the future President and CEO of Walmart. Doug McMillan views the shift to Agentic Commerce as a move that will eventually end the use of search bars for product discovery in its marketplace.</itunes:subtitle>
      <itunes:keywords>search, walmart</itunes:keywords>
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      <title>Trust in Media Down Significantly</title>
      <description><![CDATA[Gallup reports trust in media has sunk to an all time low. Only 28% of Americans in a recent Gallup poll say that they now have confidence in media, and that's forcing them to choose other sources than quality journalistic media sources.The trust rating is down from 31% last year and 40%, 5 years ago. 34% say they have no trust at all in the media these days, Gallup began measuring confidence in the media in the 1970s when the numbers vary between 68 and 72% confidence in media, the decline has been significant. Now Americans get their views from biased sources, sources, they choose. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 15 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Trust in Media Down Significantly</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:46</itunes:duration>
      <itunes:summary>Gallup reports trust in media has sunk to an all time low. Only 28% of Americans in a recent Gallup poll say that they now have confidence in media, and that&apos;s forcing them to choose other sources than quality journalistic media sources.The trust rating is down from 31% last year and 40%, 5 years ago. 34% say they have no trust at all in the media these days, Gallup began measuring confidence in the media in the 1970s when the numbers vary between 68 and 72% confidence in media, the decline has been significant. Now Americans get their views from biased sources, sources, they choose. 
</itunes:summary>
      <itunes:subtitle>Gallup reports trust in media has sunk to an all time low. Only 28% of Americans in a recent Gallup poll say that they now have confidence in media, and that&apos;s forcing them to choose other sources than quality journalistic media sources.The trust rating is down from 31% last year and 40%, 5 years ago. 34% say they have no trust at all in the media these days, Gallup began measuring confidence in the media in the 1970s when the numbers vary between 68 and 72% confidence in media, the decline has been significant. Now Americans get their views from biased sources, sources, they choose. 
</itunes:subtitle>
      <itunes:keywords>journalistic standards, gallop poll, news, media, news sources, social media</itunes:keywords>
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      <itunes:episode>843</itunes:episode>
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      <title>Men Driving E-Commerce Growth Today</title>
      <description><![CDATA[33% of men indicated increase of their online shopping activity this year, versus only 26% of women. Most of us would've guessed at the demographic driving the acceleration is women, especially because women do most of the household purchasing. However, the new insights from the Wonder Kind study make clear, at least when it comes to online shopping, not only are more men than women expanding their online shopping this year, a larger share of women actually are reducing their e-commerce spending this year. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 13 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Men Driving E-Commerce Growth Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:32</itunes:duration>
      <itunes:summary>33% of men indicated increase of their online shopping activity this year, versus only 26% of women. Most of us would&apos;ve guessed at the demographic driving the acceleration is women, especially because women do most of the household purchasing. However, the new insights from the Wonder Kind study make clear, at least when it comes to online shopping, not only are more men than women expanding their online shopping this year, a larger share of women actually are reducing their e-commerce spending this year. 
</itunes:summary>
      <itunes:subtitle>33% of men indicated increase of their online shopping activity this year, versus only 26% of women. Most of us would&apos;ve guessed at the demographic driving the acceleration is women, especially because women do most of the household purchasing. However, the new insights from the Wonder Kind study make clear, at least when it comes to online shopping, not only are more men than women expanding their online shopping this year, a larger share of women actually are reducing their e-commerce spending this year. 
</itunes:subtitle>
      <itunes:keywords>men driving online shopping, online shopping, e-commerce</itunes:keywords>
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      <itunes:episode>842</itunes:episode>
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      <title>How AI is Being Used in Business Today</title>
      <description><![CDATA[Forbes Research polled 1,075 C-suite executives at large global companies in August and September, uncovered new challenges that are less about figuring out the basics of AI and more about using it more strategically. Just over half of executives indicated that they're using AI across the enterprise to try to figure out where it fits best. While the remainder are using it for specific initiatives, the survey found, and this may indicate that companies are figuring out what AI can do best for them and concentrating its use in those certain specific areas as opposed to that broader enterprise approach. 56% are reporting an ROI of under 5% for their AI initiatives to date.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 10 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>How AI is Being Used in Business Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:45</itunes:duration>
      <itunes:summary>Forbes Research polled 1,075 C-suite executives at large global companies in August and September, uncovered new challenges that are less about figuring out the basics of AI and more about using it more strategically. Just over half of executives indicated that they&apos;re using AI across the enterprise to try to figure out where it fits best. While the remainder are using it for specific initiatives, the survey found, and this may indicate that companies are figuring out what AI can do best for them and concentrating its use in those certain specific areas as opposed to that broader enterprise approach. 56% are reporting an ROI of under 5% for their AI initiatives to date.
</itunes:summary>
      <itunes:subtitle>Forbes Research polled 1,075 C-suite executives at large global companies in August and September, uncovered new challenges that are less about figuring out the basics of AI and more about using it more strategically. Just over half of executives indicated that they&apos;re using AI across the enterprise to try to figure out where it fits best. While the remainder are using it for specific initiatives, the survey found, and this may indicate that companies are figuring out what AI can do best for them and concentrating its use in those certain specific areas as opposed to that broader enterprise approach. 56% are reporting an ROI of under 5% for their AI initiatives to date.
</itunes:subtitle>
      <itunes:keywords>ai, c-suite executives, ai for c-suite use</itunes:keywords>
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      <itunes:episode>841</itunes:episode>
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      <title>New Data Shows How Travel Industry is Fairing Today</title>
      <description><![CDATA[As reported in Forbes, international travel to the US is significantly down in the first half of 2025. 1 million fewer people traveled to the US compared to the same period in 2024 a drop of about 3% year over year according to the International Trade Administration. By the end of this year, the US is on track to see 13 million fewer annual international visitors, and in 2025, the US share of global international travel will drop to around 4.2%, which is about half of where it was roughly 20 years ago. With respect to domestic US air travel, we're seeing a more positive trend as domestic travel is up 2% year over year. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 9 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New Data Shows How Travel Industry is Fairing Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:26</itunes:duration>
      <itunes:summary>As reported in Forbes, international travel to the US is significantly down in the first half of 2025. 1 million fewer people traveled to the US compared to the same period in 2024 a drop of about 3% year over year according to the International Trade Administration. By the end of this year, the US is on track to see 13 million fewer annual international visitors, and in 2025, the US share of global international travel will drop to around 4.2%, which is about half of where it was roughly 20 years ago. With respect to domestic US air travel, we&apos;re seeing a more positive trend as domestic travel is up 2% year over year. 
</itunes:summary>
      <itunes:subtitle>As reported in Forbes, international travel to the US is significantly down in the first half of 2025. 1 million fewer people traveled to the US compared to the same period in 2024 a drop of about 3% year over year according to the International Trade Administration. By the end of this year, the US is on track to see 13 million fewer annual international visitors, and in 2025, the US share of global international travel will drop to around 4.2%, which is about half of where it was roughly 20 years ago. With respect to domestic US air travel, we&apos;re seeing a more positive trend as domestic travel is up 2% year over year. 
</itunes:subtitle>
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      <title>Sports Betting is Big Business in the The State of Michigan</title>
      <description><![CDATA[A new study just released by the Motley Fool. A private financial and investing advice company indicates that Michigan is now the 10th ranked state for the highest legal gross sports betting revenues from both in-person and online gambling. The revenues total 1.9 billion here in the Great Lake State since online gambling was legalized in 2020. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 8 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Sports Betting is Big Business in the The State of Michigan</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:26</itunes:duration>
      <itunes:summary>A new study just released by the Motley Fool. A private financial and investing advice company indicates that Michigan is now the 10th ranked state for the highest legal gross sports betting revenues from both in-person and online gambling. The revenues total 1.9 billion here in the Great Lake State since online gambling was legalized in 2020.</itunes:summary>
      <itunes:subtitle>A new study just released by the Motley Fool. A private financial and investing advice company indicates that Michigan is now the 10th ranked state for the highest legal gross sports betting revenues from both in-person and online gambling. The revenues total 1.9 billion here in the Great Lake State since online gambling was legalized in 2020.</itunes:subtitle>
      <itunes:keywords>gambling in michigan, sports betting, online gambling</itunes:keywords>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>839</itunes:episode>
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      <title>Spending on Prime Days Expected to Be Robust</title>
      <description><![CDATA[Adobe predicts that US online shoppers will spend 9 billion over the two day period this year with discounts peaking at 17% off list prices. Adobe also is predicting a major role for Buy Now Pay Later during the event with these services driving a total of $723 million in sales, that's an 8.1% year over year increase mobile shopping, also kicking in to make the action go and go big. Mobile shopping is expected to account for 50.5% of the overall spend compared to desktop shopping, representing 4.55 billion, a 12.7% increase year over year.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 6 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Spending on Prime Days Expected to Be Robust</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:13</itunes:duration>
      <itunes:summary>Adobe predicts that US online shoppers will spend 9 billion over the two day period this year with discounts peaking at 17% off list prices. Adobe also is predicting a major role for Buy Now Pay Later during the event with these services driving a total of $723 million in sales, that&apos;s an 8.1% year over year increase mobile shopping, also kicking in to make the action go and go big. Mobile shopping is expected to account for 50.5% of the overall spend compared to desktop shopping, representing 4.55 billion, a 12.7% increase year over year.
</itunes:summary>
      <itunes:subtitle>Adobe predicts that US online shoppers will spend 9 billion over the two day period this year with discounts peaking at 17% off list prices. Adobe also is predicting a major role for Buy Now Pay Later during the event with these services driving a total of $723 million in sales, that&apos;s an 8.1% year over year increase mobile shopping, also kicking in to make the action go and go big. Mobile shopping is expected to account for 50.5% of the overall spend compared to desktop shopping, representing 4.55 billion, a 12.7% increase year over year.
</itunes:subtitle>
      <itunes:keywords>buy now pay later, online shopping, amazon prime days, bnpl, holiday shopping, adobe</itunes:keywords>
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      <itunes:episode>838</itunes:episode>
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      <title>Big Business Desires More Business with Small Suppliers</title>
      <description><![CDATA[Desire to do more by big business with small businesses shows that companies currently only allocate an average of just 7% of total spend to small suppliers today. According to supplier.io, what prevents the giving are factors that encumber the intent. Such as internal hurdles and information gaps specifically noted as follows: Most organizations admit they lack the systems and intelligence to scale these partnerships leaving significant untapped value on the table. 96% of executives say they would source more from small suppliers if it were easier to find, vet and onboard them.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 2 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Big Business Desires More Business with Small Suppliers</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:25</itunes:duration>
      <itunes:summary>Desire to do more by big business with small businesses shows that companies currently only allocate an average of just 7% of total spend to small suppliers today. According to supplier.io, what prevents the giving are factors that encumber the intent. Such as internal hurdles and information gaps specifically noted as follows: Most organizations admit they lack the systems and intelligence to scale these partnerships leaving significant untapped value on the table. 96% of executives say they would source more from small suppliers if it were easier to find, vet and onboard them.
</itunes:summary>
      <itunes:subtitle>Desire to do more by big business with small businesses shows that companies currently only allocate an average of just 7% of total spend to small suppliers today. According to supplier.io, what prevents the giving are factors that encumber the intent. Such as internal hurdles and information gaps specifically noted as follows: Most organizations admit they lack the systems and intelligence to scale these partnerships leaving significant untapped value on the table. 96% of executives say they would source more from small suppliers if it were easier to find, vet and onboard them.
</itunes:subtitle>
      <itunes:keywords>big bussiness, information systems, information gaps, small suppliers, small business</itunes:keywords>
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      <itunes:episode>837</itunes:episode>
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      <title>Buy Now Pay Later Payment Method Continues to Grow</title>
      <description><![CDATA[BNPL has become more mainstream, Klarna Affirm and other top providers are now integrated into the checkout of some of the main e-commerce platforms, with recent surveys indicating 14 to 30% of US consumers have used the method to make purchases in 2023 through 2025. Number expected to grow substantially yet even more as we head into this holiday season. Highest usage is among millennials and Gen Z, though also popular with financially vulnerable individuals across all demographics. Popular product categories in which BNPL is utilized to make purchases, electronics, apparel, and furniture with a significant 25% of users now using BNPL for groceries.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 1 Oct 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Buy Now Pay Later Payment Method Continues to Grow</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:16</itunes:duration>
      <itunes:summary>BNPL has become more mainstream, Klarna Affirm and other top providers are now integrated into the checkout of some of the main e-commerce platforms, with recent surveys indicating 14 to 30% of US consumers have used the method to make purchases in 2023 through 2025. Number expected to grow substantially yet even more as we head into this holiday season. Highest usage is among millennials and Gen Z, though also popular with financially vulnerable individuals across all demographics. Popular product categories in which BNPL is utilized to make purchases, electronics, apparel, and furniture with a significant 25% of users now using BNPL for groceries.
</itunes:summary>
      <itunes:subtitle>BNPL has become more mainstream, Klarna Affirm and other top providers are now integrated into the checkout of some of the main e-commerce platforms, with recent surveys indicating 14 to 30% of US consumers have used the method to make purchases in 2023 through 2025. Number expected to grow substantially yet even more as we head into this holiday season. Highest usage is among millennials and Gen Z, though also popular with financially vulnerable individuals across all demographics. Popular product categories in which BNPL is utilized to make purchases, electronics, apparel, and furniture with a significant 25% of users now using BNPL for groceries.
</itunes:subtitle>
      <itunes:keywords>buy now pay later, bnpl, gen z, online spending, e-commerce</itunes:keywords>
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      <itunes:episode>836</itunes:episode>
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      <title>Breakdown of Media Consumption Today</title>
      <description><![CDATA[Data shows almost three quarters, 72% to be exact claim to have used social media regularly in the past month.Video content in the form of streaming gets 69% of US consuming it while live TV gets about 63% of us. Listening to music from a streaming service such as Spotify is as common these days as listening to the radio. Each get around 58% of the audience consuming media in those categories. And last, reading digital newspapers gets 23% of us consuming that type of media and print magazines now just gets 15% of us.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 26 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Breakdown of Media Consumption Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:12</itunes:duration>
      <itunes:summary>Data shows almost three quarters, 72% to be exact claim to have used social media regularly in the past month.Video content in the form of streaming gets 69% of US consuming it while live TV gets about 63% of us. Listening to music from a streaming service such as Spotify is as common these days as listening to the radio. Each get around 58% of the audience consuming media in those categories. And last, reading digital newspapers gets 23% of us consuming that type of media and print magazines now just gets 15% of us.
</itunes:summary>
      <itunes:subtitle>Data shows almost three quarters, 72% to be exact claim to have used social media regularly in the past month.Video content in the form of streaming gets 69% of US consuming it while live TV gets about 63% of us. Listening to music from a streaming service such as Spotify is as common these days as listening to the radio. Each get around 58% of the audience consuming media in those categories. And last, reading digital newspapers gets 23% of us consuming that type of media and print magazines now just gets 15% of us.
</itunes:subtitle>
      <itunes:keywords>music streaming, newspapers, media consumption, tv watching, social media</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>835</itunes:episode>
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    <item>
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      <title>AI&apos;s Startup Success Rate Daunting</title>
      <description><![CDATA[New MIT study reveals 95% of corporate led AI pilots are failing these days, potentially wasting billions in AI investments made by those companies. While only a rare 5% are said to be succeeding in the market. As reported in Forbes, the companies innovating new AI models and those using those innovations are largely failing to make it all work. Here are some insights and tips for entrepreneurs looking to make a move into the space. Number one, young founders are winning the startup race with companies based on AI technologies. Some of the biggest business success stories today are startups led by entrepreneurs just 19 or 20 years old. It seems this is because they are able to think in ways not impacted by legacy laden thinking traditional in the corporate environment. 
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 24 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>AI&apos;s Startup Success Rate Daunting</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:22</itunes:duration>
      <itunes:summary>New MIT study reveals 95% of corporate led AI pilots are failing these days, potentially wasting billions in AI investments made by those companies. While only a rare 5% are said to be succeeding in the market. As reported in Forbes, the companies innovating new AI models and those using those innovations are largely failing to make it all work. Here are some insights and tips for entrepreneurs looking to make a move into the space. Number one, young founders are winning the startup race with companies based on AI technologies. Some of the biggest business success stories today are startups led by entrepreneurs just 19 or 20 years old. It seems this is because they are able to think in ways not impacted by legacy laden thinking traditional in the corporate environment. 
</itunes:summary>
      <itunes:subtitle>New MIT study reveals 95% of corporate led AI pilots are failing these days, potentially wasting billions in AI investments made by those companies. While only a rare 5% are said to be succeeding in the market. As reported in Forbes, the companies innovating new AI models and those using those innovations are largely failing to make it all work. Here are some insights and tips for entrepreneurs looking to make a move into the space. Number one, young founders are winning the startup race with companies based on AI technologies. Some of the biggest business success stories today are startups led by entrepreneurs just 19 or 20 years old. It seems this is because they are able to think in ways not impacted by legacy laden thinking traditional in the corporate environment. 
</itunes:subtitle>
      <itunes:keywords>ai</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>834</itunes:episode>
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      <title>New Data Shows Brick and Mortar Retail Not Yet Dead</title>
      <description><![CDATA[Report presented by Quad as reported by e-marketer, underscores the case within the in-person shopping experience lies the opportunity for brands to lean into tactile, immersive experiences that drive better recall and deeper loyalty, ultimately higher ROI.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 23 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>New Data Shows Brick and Mortar Retail Not Yet Dead</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:45</itunes:duration>
      <itunes:summary>Report presented by Quad as reported by e-marketer, underscores the case within the in-person shopping experience lies the opportunity for brands to lean into tactile, immersive experiences that drive better recall and deeper loyalty, ultimately higher ROI. </itunes:summary>
      <itunes:subtitle>Report presented by Quad as reported by e-marketer, underscores the case within the in-person shopping experience lies the opportunity for brands to lean into tactile, immersive experiences that drive better recall and deeper loyalty, ultimately higher ROI. </itunes:subtitle>
      <itunes:keywords>in person shopping, retail, brick and mortar</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>833</itunes:episode>
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      <title>New Data Shows Radio A Hot Advertising Channel</title>
      <description><![CDATA[Data shows 13% of local ad buyers under the age of 35 say they plan to steer more ad dollars into radio this year that compares to ad buyers between 35 and 44 years old, among which 11% say they are looking to increase their radio spending as well. And ad buyers 45 and older are the least likely to be planning radio budget increases. With 7% of marketers in that age bracket expecting larger radio budgets. The younger the buyer, the more likely they are to spend more money on radio advertising. Now you'd think younger marketing people might be more inclined to favor nothing but social media, and while they do favor social media, indeed, data now shows that they're more interested in older counterparts as well, including broadcast tv, radio, cable, and direct mail.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 22 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>New Data Shows Radio A Hot Advertising Channel</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:27</itunes:duration>
      <itunes:summary>Data shows 13% of local ad buyers under the age of 35 say they plan to steer more ad dollars into radio this year that compares to ad buyers between 35 and 44 years old, among which 11% say they are looking to increase their radio spending as well. And ad buyers 45 and older are the least likely to be planning radio budget increases. With 7% of marketers in that age bracket expecting larger radio budgets. The younger the buyer, the more likely they are to spend more money on radio advertising. Now you&apos;d think younger marketing people might be more inclined to favor nothing but social media, and while they do favor social media, indeed, data now shows that they&apos;re more interested in older counterparts as well, including broadcast tv, radio, cable, and direct mail.
</itunes:summary>
      <itunes:subtitle>Data shows 13% of local ad buyers under the age of 35 say they plan to steer more ad dollars into radio this year that compares to ad buyers between 35 and 44 years old, among which 11% say they are looking to increase their radio spending as well. And ad buyers 45 and older are the least likely to be planning radio budget increases. With 7% of marketers in that age bracket expecting larger radio budgets. The younger the buyer, the more likely they are to spend more money on radio advertising. Now you&apos;d think younger marketing people might be more inclined to favor nothing but social media, and while they do favor social media, indeed, data now shows that they&apos;re more interested in older counterparts as well, including broadcast tv, radio, cable, and direct mail.
</itunes:subtitle>
      <itunes:keywords>advertising budget, marketing spend, radio advertising, social media</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>832</itunes:episode>
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      <title>AI Search vs Organic Search</title>
      <description><![CDATA[BrightEdge, CEO. Jim Yu makes an important distinction that AI search functions as a research channel, not a conversion channel. Growth and business impact are different. He points out, while AI search captures headlines with its explosive growth rates, BrightEdge data reveals that organic search remains the primary driver and deliver significantly stronger conversions. So what to do? Well, you suggest marketers should not abandon proven SEO strategies for any shiny new AI tools in the short term, and instead suggest taking a dual approach by optimizing for AI discovery and continuing to support fundamentals of organic search.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 16 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>AI Search vs Organic Search</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:19</itunes:duration>
      <itunes:summary>BrightEdge, CEO. Jim Yu makes an important distinction that AI search functions as a research channel, not a conversion channel. Growth and business impact are different. He points out, while AI search captures headlines with its explosive growth rates, BrightEdge data reveals that organic search remains the primary driver and deliver significantly stronger conversions. So what to do? Well, you suggest marketers should not abandon proven SEO strategies for any shiny new AI tools in the short term, and instead suggest taking a dual approach by optimizing for AI discovery and continuing to support fundamentals of organic search. </itunes:summary>
      <itunes:subtitle>BrightEdge, CEO. Jim Yu makes an important distinction that AI search functions as a research channel, not a conversion channel. Growth and business impact are different. He points out, while AI search captures headlines with its explosive growth rates, BrightEdge data reveals that organic search remains the primary driver and deliver significantly stronger conversions. So what to do? Well, you suggest marketers should not abandon proven SEO strategies for any shiny new AI tools in the short term, and instead suggest taking a dual approach by optimizing for AI discovery and continuing to support fundamentals of organic search. </itunes:subtitle>
      <itunes:keywords>ai, ai search, organic search</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>831</itunes:episode>
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    <item>
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      <title>Early Predictions for Holiday Shopping Season</title>
      <description><![CDATA[Deloitte expects holiday sales to grow 2.9% to 3.4% overall from November through early January, well below last year's 4.2%. Pace E-commerce sales, however, are seeing climbing 7 to 9% roughly in line with last year's 8% gain. Now Bain forecasts a 4% increase in the final two months of the year during holiday shopping season with non-store sales, which includes e-commerce and mail orders slowing to 7%
after two years of 9 to 10% average growth, and PWC projects a 5% drop in average seasonal spending. The first meaningful decline since 2020. So what will it be? Time will tell, but one thing is for sure if you're in business and need to plan for the upcoming holiday season, it's anybody's guess how things are going to play out.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 15 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Early Predictions for Holiday Shopping Season</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>Deloitte expects holiday sales to grow 2.9% to 3.4% overall from November through early January, well below last year&apos;s 4.2%. Pace E-commerce sales, however, are seeing climbing 7 to 9% roughly in line with last year&apos;s 8% gain. Now Bain forecasts a 4% increase in the final two months of the year during holiday shopping season with non-store sales, which includes e-commerce and mail orders slowing to 7%
after two years of 9 to 10% average growth, and PWC projects a 5% drop in average seasonal spending. The first meaningful decline since 2020. So what will it be? Time will tell, but one thing is for sure if you&apos;re in business and need to plan for the upcoming holiday season, it&apos;s anybody&apos;s guess how things are going to play out.
</itunes:summary>
      <itunes:subtitle>Deloitte expects holiday sales to grow 2.9% to 3.4% overall from November through early January, well below last year&apos;s 4.2%. Pace E-commerce sales, however, are seeing climbing 7 to 9% roughly in line with last year&apos;s 8% gain. Now Bain forecasts a 4% increase in the final two months of the year during holiday shopping season with non-store sales, which includes e-commerce and mail orders slowing to 7%
after two years of 9 to 10% average growth, and PWC projects a 5% drop in average seasonal spending. The first meaningful decline since 2020. So what will it be? Time will tell, but one thing is for sure if you&apos;re in business and need to plan for the upcoming holiday season, it&apos;s anybody&apos;s guess how things are going to play out.
</itunes:subtitle>
      <itunes:keywords>consumer spending, holiday shopping, purchase power</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>830</itunes:episode>
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    <item>
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      <title>Side Hustling an Increasing trend</title>
      <description><![CDATA[7 in 10, 69% to be exact of all US consumers already live paycheck to paycheck. As of last month, the current economic clouds have prompted those struggling consumers to either begin taking on side work or increasing their frequency of already doing so. Higher earners have jumped on board as well. Surprisingly, three and four hustlers hold a full-time or part-time job that allows them to live comfortably, as they say, meeting the ability to pay all their bills. More than one in four consumers making more than a hundred thousand dollars a year started side work due to general economic conditions.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 12 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Side Hustling an Increasing trend</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:09</itunes:duration>
      <itunes:summary>7 in 10, 69% to be exact of all US consumers already live paycheck to paycheck. As of last month, the current economic clouds have prompted those struggling consumers to either begin taking on side work or increasing their frequency of already doing so. Higher earners have jumped on board as well. Surprisingly, three and four hustlers hold a full-time or part-time job that allows them to live comfortably, as they say, meeting the ability to pay all their bills. More than one in four consumers making more than a hundred thousand dollars a year started side work due to general economic conditions.
</itunes:summary>
      <itunes:subtitle>7 in 10, 69% to be exact of all US consumers already live paycheck to paycheck. As of last month, the current economic clouds have prompted those struggling consumers to either begin taking on side work or increasing their frequency of already doing so. Higher earners have jumped on board as well. Surprisingly, three and four hustlers hold a full-time or part-time job that allows them to live comfortably, as they say, meeting the ability to pay all their bills. More than one in four consumers making more than a hundred thousand dollars a year started side work due to general economic conditions.
</itunes:subtitle>
      <itunes:keywords>side hustle</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>829</itunes:episode>
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      <title>Impact of Gen AI on Consumer Purchasing Today</title>
      <description><![CDATA[Media Ocean report based on surveying 464 marketing professionals on key trends for the second half of this year found that 72% of those surveys cite generative AI as the most important consumer trend that they're focused on. Up from 63% in the previous edition of the report, and 55% in the prior report. The next most cited was connected TV, CTV and streaming, which was noted by around half of respondents as an important consumer trend to watch in the second half of this year. The report also notes that TikTok and social video was mentioned by only about one in three respondents in this edition of the survey making a significant drop from roughly half of respondents in the previous three editions. More marketers now view e-commerce everywhere as a more important consumer trend than social video.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 11 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
      <enclosure length="1815310" type="audio/mpeg" url="https://injector.simplecastaudio.com/f3af1d6a-7669-4d4b-ab2a-e9174953d59a/episodes/a9dc9aca-a8b4-42dc-a21f-5a2547f79bdb/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=f3af1d6a-7669-4d4b-ab2a-e9174953d59a&amp;awEpisodeId=a9dc9aca-a8b4-42dc-a21f-5a2547f79bdb&amp;feed=dolwJw07"/>
      <itunes:title>Impact of Gen AI on Consumer Purchasing Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>Media Ocean report based on surveying 464 marketing professionals on key trends for the second half of this year found that 72% of those surveys cite generative AI as the most important consumer trend that they&apos;re focused on. Up from 63% in the previous edition of the report, and 55% in the prior report. The next most cited was connected TV, CTV and streaming, which was noted by around half of respondents as an important consumer trend to watch in the second half of this year. The report also notes that TikTok and social video was mentioned by only about one in three respondents in this edition of the survey making a significant drop from roughly half of respondents in the previous three editions. More marketers now view e-commerce everywhere as a more important consumer trend than social video.
</itunes:summary>
      <itunes:subtitle>Media Ocean report based on surveying 464 marketing professionals on key trends for the second half of this year found that 72% of those surveys cite generative AI as the most important consumer trend that they&apos;re focused on. Up from 63% in the previous edition of the report, and 55% in the prior report. The next most cited was connected TV, CTV and streaming, which was noted by around half of respondents as an important consumer trend to watch in the second half of this year. The report also notes that TikTok and social video was mentioned by only about one in three respondents in this edition of the survey making a significant drop from roughly half of respondents in the previous three editions. More marketers now view e-commerce everywhere as a more important consumer trend than social video.
</itunes:subtitle>
      <itunes:keywords>importance of ai, ai for consumer purchasing, ai, generative ai</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>828</itunes:episode>
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    <item>
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      <title>Solopreneurs Starting Businesses at Record Pace</title>
      <description><![CDATA[Simply Business LLC, the leading digital insurance marketplace for small businesses just released the Power of One 2025 Solopreneur Report offering insights into America's one person business owners and their sentiments. Flexibility and autonomy remain key motivators, yet personal sacrifices are common. 42% say they've given up time with family and friends, and over one third, 34% have considered giving up on their business due to financial stress or emotional burnout. Nearly half have expressed a month or more without income, and the majority 69% have less than six months of savings or no safety net at all. 58% feel financially secure about their businesses and optimism runs high with the majority. 76% are confident their businesses will grow in the next year, and nearly 80% are optimistic about the future of their businesses. In fact, 72% list growing revenue or sales as their top goal.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 10 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
      <enclosure length="2505779" type="audio/mpeg" url="https://injector.simplecastaudio.com/f3af1d6a-7669-4d4b-ab2a-e9174953d59a/episodes/63a98a37-5bfe-41d1-8b03-2e0cec63cfd4/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=f3af1d6a-7669-4d4b-ab2a-e9174953d59a&amp;awEpisodeId=63a98a37-5bfe-41d1-8b03-2e0cec63cfd4&amp;feed=dolwJw07"/>
      <itunes:title>Solopreneurs Starting Businesses at Record Pace</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:36</itunes:duration>
      <itunes:summary>Simply Business LLC, the leading digital insurance marketplace for small businesses just released the Power of One 2025 Solopreneur Report offering insights into America&apos;s one person business owners and their sentiments. Flexibility and autonomy remain key motivators, yet personal sacrifices are common. 42% say they&apos;ve given up time with family and friends, and over one third, 34% have considered giving up on their business due to financial stress or emotional burnout. Nearly half have expressed a month or more without income, and the majority 69% have less than six months of savings or no safety net at all. 58% feel financially secure about their businesses and optimism runs high with the majority. 76% are confident their businesses will grow in the next year, and nearly 80% are optimistic about the future of their businesses. In fact, 72% list growing revenue or sales as their top goal.
</itunes:summary>
      <itunes:subtitle>Simply Business LLC, the leading digital insurance marketplace for small businesses just released the Power of One 2025 Solopreneur Report offering insights into America&apos;s one person business owners and their sentiments. Flexibility and autonomy remain key motivators, yet personal sacrifices are common. 42% say they&apos;ve given up time with family and friends, and over one third, 34% have considered giving up on their business due to financial stress or emotional burnout. Nearly half have expressed a month or more without income, and the majority 69% have less than six months of savings or no safety net at all. 58% feel financially secure about their businesses and optimism runs high with the majority. 76% are confident their businesses will grow in the next year, and nearly 80% are optimistic about the future of their businesses. In fact, 72% list growing revenue or sales as their top goal.
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      <title>Content With Cash Prize Opportunity Announced</title>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 9 Sep 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Content With Cash Prize Opportunity Announced</itunes:title>
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      <itunes:summary>If you&apos;re someone who is passionate about helping small businesses thrive in your community, or if you&apos;re a business owner and you make a meaningful contribution to your local community, we&apos;ve got an award opportunity that you need to check out. The Credibly Small Business Awards celebrates entrepreneurs who are making such an impact. Prestige of winning, of course, is always gratifying, but this award pays out $30,000 to the first place winner, $20,000 to second place, and $10,000 to third. Winners are selected from a random drawing on October 16th. This is in effect, a sweepstakes type contest. The odds of winning, of course, are based on how many entries credibly receives. Entries close on September 30th, 2025, and winners will be announced in October following the October 16 drawing</itunes:summary>
      <itunes:subtitle>If you&apos;re someone who is passionate about helping small businesses thrive in your community, or if you&apos;re a business owner and you make a meaningful contribution to your local community, we&apos;ve got an award opportunity that you need to check out. The Credibly Small Business Awards celebrates entrepreneurs who are making such an impact. Prestige of winning, of course, is always gratifying, but this award pays out $30,000 to the first place winner, $20,000 to second place, and $10,000 to third. Winners are selected from a random drawing on October 16th. This is in effect, a sweepstakes type contest. The odds of winning, of course, are based on how many entries credibly receives. Entries close on September 30th, 2025, and winners will be announced in October following the October 16 drawing</itunes:subtitle>
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      <title>New Study Highlights Digital Engagement Today</title>
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      <pubDate>Mon, 8 Sep 2025 00:00:00 +0000</pubDate>
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      <itunes:title>New Study Highlights Digital Engagement Today</itunes:title>
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      <itunes:summary>How the world does digital study researched 67,000 consumers across 11 countries were polled to find out if and specifically how consumers were engaging digitally.</itunes:summary>
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      <description><![CDATA[If you wanna reach and target the Gen Z demographic, focus on podcasting, especially at this time of year. New data shows that podcast consumption amongst Gen Zs during the back to school season increases significantly. Spotify has just released a report on how back to school routines impact the Gen Z users of its app. Showing that mornings become high attention listening windows for podcast and streaming music alike, its data shows that in the US Podcast streams jump 19% in the 7:00 AM hour and 18% in the 8:00 AM hour versus those time slots during the summer months.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Fri, 5 Sep 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Podcast Listening Key to Reach Gen Z</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:50</itunes:duration>
      <itunes:summary>If you wanna reach and target the Gen Z demographic, focus on podcasting, especially at this time of year. New data shows that podcast consumption amongst Gen Zs during the back to school season increases significantly. Spotify has just released a report on how back to school routines impact the Gen Z users of its app. Showing that mornings become high attention listening windows for podcast and streaming music alike, its data shows that in the US Podcast streams jump 19% in the 7:00 AM hour and 18% in the 8:00 AM hour versus those time slots during the summer months.
</itunes:summary>
      <itunes:subtitle>If you wanna reach and target the Gen Z demographic, focus on podcasting, especially at this time of year. New data shows that podcast consumption amongst Gen Zs during the back to school season increases significantly. Spotify has just released a report on how back to school routines impact the Gen Z users of its app. Showing that mornings become high attention listening windows for podcast and streaming music alike, its data shows that in the US Podcast streams jump 19% in the 7:00 AM hour and 18% in the 8:00 AM hour versus those time slots during the summer months.
</itunes:subtitle>
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      <description><![CDATA[NRF data makes clear that online is the top shopping destination for K through 12 and college students as well. According to a recent report from Yahoo DSP, 40% of Back to School shoppers plan to shop more with online retailers in 2025. Now, online search is the top inspiration source for back to college shopping with over 50% of adults using it to guide their purchases. 
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      <pubDate>Thu, 4 Sep 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Still Time to Cash in on Back to School Shopping</itunes:title>
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      <itunes:duration>00:01:51</itunes:duration>
      <itunes:summary>NRF data makes clear that online is the top shopping destination for K through 12 and college students as well. According to a recent report from Yahoo DSP, 40% of Back to School shoppers plan to shop more with online retailers in 2025. Now, online search is the top inspiration source for back to college shopping with over 50% of adults using it to guide their purchases. 
</itunes:summary>
      <itunes:subtitle>NRF data makes clear that online is the top shopping destination for K through 12 and college students as well. According to a recent report from Yahoo DSP, 40% of Back to School shoppers plan to shop more with online retailers in 2025. Now, online search is the top inspiration source for back to college shopping with over 50% of adults using it to guide their purchases. 
</itunes:subtitle>
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      <title>How and Why Second Hand Apparel Market is Growing</title>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 3 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>How and Why Second Hand Apparel Market is Growing</itunes:title>
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      <itunes:duration>00:02:23</itunes:duration>
      <itunes:summary>A new industry is growing as a result of consumer cutbacks and spending the sector that of secondhand retail platforms, in particular, apparel and fashion retail platforms like Poshmark, Depop, and others. They&apos;re growing today at a time when many businesses are being hit hard by various macroeconomic challenges. 58% of US consumers shopped for pre-owned items last year, and that number is growing.</itunes:summary>
      <itunes:subtitle>A new industry is growing as a result of consumer cutbacks and spending the sector that of secondhand retail platforms, in particular, apparel and fashion retail platforms like Poshmark, Depop, and others. They&apos;re growing today at a time when many businesses are being hit hard by various macroeconomic challenges. 58% of US consumers shopped for pre-owned items last year, and that number is growing.</itunes:subtitle>
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      <title>Travel Industry Costs Trending Down</title>
      <description><![CDATA[With respect to the cost of travel these days, while it seems all other costs are trending upward, travel costs are actually generally trending down. The August, 2025 travel inflation report from NerdWallet shows that for the fifth straight month in a row, travel costs in the United States have trended downward. All in all, according to the report average US travel costs are down 1% from where they were last year.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 2 Sep 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Travel Industry Costs Trending Down</itunes:title>
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      <itunes:duration>00:01:51</itunes:duration>
      <itunes:summary>With respect to the cost of travel these days, while it seems all other costs are trending upward, travel costs are actually generally trending down. The August, 2025 travel inflation report from NerdWallet shows that for the fifth straight month in a row, travel costs in the United States have trended downward. All in all, according to the report average US travel costs are down 1% from where they were last year. </itunes:summary>
      <itunes:subtitle>With respect to the cost of travel these days, while it seems all other costs are trending upward, travel costs are actually generally trending down. The August, 2025 travel inflation report from NerdWallet shows that for the fifth straight month in a row, travel costs in the United States have trended downward. All in all, according to the report average US travel costs are down 1% from where they were last year. </itunes:subtitle>
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      <title>Social Medias Impact on Television Viewing</title>
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]]></description>
      <pubDate>Mon, 1 Sep 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Social Medias Impact on Television Viewing</itunes:title>
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      <itunes:duration>00:01:44</itunes:duration>
      <itunes:summary>Elizabeth Parks, President and Chief Marketing Officer of Parks Associates, says this about her findings: &quot;As the streaming market matures, consolidation and aggregation are reshaping the competitive landscape as platforms are building creator-led studio and niche content into unified experiences to keep viewers engaged across all formats&quot;.</itunes:summary>
      <itunes:subtitle>Elizabeth Parks, President and Chief Marketing Officer of Parks Associates, says this about her findings: &quot;As the streaming market matures, consolidation and aggregation are reshaping the competitive landscape as platforms are building creator-led studio and niche content into unified experiences to keep viewers engaged across all formats&quot;.</itunes:subtitle>
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      <title>List of Worlds Most Valuable Brands</title>
      <description><![CDATA[The 2025 Global 500 report from brand finance, a brand valuation consultancy, happy to report that the world's top 500 most valuable brands are growing in value collectively across the board with values rising by 10% year over year. Interestingly, the world's foremost valuable brands are technology companies and American brands comprise more than half of the top 500 most valuable list.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 29 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>List of Worlds Most Valuable Brands</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:33</itunes:duration>
      <itunes:summary>The 2025 Global 500 report from brand finance, a brand valuation consultancy, happy to report that the world&apos;s top 500 most valuable brands are growing in value collectively across the board with values rising by 10% year over year. Interestingly, the world&apos;s foremost valuable brands are technology companies and American brands comprise more than half of the top 500 most valuable list.
</itunes:summary>
      <itunes:subtitle>The 2025 Global 500 report from brand finance, a brand valuation consultancy, happy to report that the world&apos;s top 500 most valuable brands are growing in value collectively across the board with values rising by 10% year over year. Interestingly, the world&apos;s foremost valuable brands are technology companies and American brands comprise more than half of the top 500 most valuable list.
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      <itunes:episode>819</itunes:episode>
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      <title>Small Business Sentiment Today A Mixed Bag</title>
      <description><![CDATA[Big city small businesses express confidence generally, while those in small towns, suburban or rural areas showed increasing concern about their future. These worries stem from factors like workers returning to offices, economic uncertainties, and challenges in securing finances.
A bit of a mixed bag here. Small businesses holding their own for now and generally feeling good about current performance, certainly worried about the future, particularly those in rural areas. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 28 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Small Business Sentiment Today A Mixed Bag</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>Big city small businesses express confidence generally, while those in small towns, suburban or rural areas showed increasing concern about their future. These worries stem from factors like workers returning to offices, economic uncertainties, and challenges in securing finances.
A bit of a mixed bag here. Small businesses holding their own for now and generally feeling good about current performance, certainly worried about the future, particularly those in rural areas.</itunes:summary>
      <itunes:subtitle>Big city small businesses express confidence generally, while those in small towns, suburban or rural areas showed increasing concern about their future. These worries stem from factors like workers returning to offices, economic uncertainties, and challenges in securing finances.
A bit of a mixed bag here. Small businesses holding their own for now and generally feeling good about current performance, certainly worried about the future, particularly those in rural areas.</itunes:subtitle>
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      <title>Slow Down in Consumer Sending for Fast Food Category</title>
      <description><![CDATA[Reported by Axios fast casual restaurants as they're known are establishments that are not full-blown dine-in experiences, but more of a hybrid between traditional fast food and sit down restaurants. Those like Chipotle and Wingstop, for example, are facing a significant slowdown in business as consumers, especially cash strapp Gen Zers grow weary of the economy and become even more price sensitive as a result. What's significant about this? Well, fast casual restaurants typically have more insulation from a downturn because they target higher income customers than traditional fast food. Rising unemployment and lower discretionary spending is forcing consumers into even more scrutiny over their spending these days.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 27 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Slow Down in Consumer Sending for Fast Food Category</itunes:title>
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      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>Reported by Axios fast casual restaurants as they&apos;re known are establishments that are not full-blown dine-in experiences, but more of a hybrid between traditional fast food and sit down restaurants. Those like Chipotle and Wingstop, for example, are facing a significant slowdown in business as consumers, especially cash strapp Gen Zers grow weary of the economy and become even more price sensitive as a result. What&apos;s significant about this? Well, fast casual restaurants typically have more insulation from a downturn because they target higher income customers than traditional fast food. Rising unemployment and lower discretionary spending is forcing consumers into even more scrutiny over their spending these days.
</itunes:summary>
      <itunes:subtitle>Reported by Axios fast casual restaurants as they&apos;re known are establishments that are not full-blown dine-in experiences, but more of a hybrid between traditional fast food and sit down restaurants. Those like Chipotle and Wingstop, for example, are facing a significant slowdown in business as consumers, especially cash strapp Gen Zers grow weary of the economy and become even more price sensitive as a result. What&apos;s significant about this? Well, fast casual restaurants typically have more insulation from a downturn because they target higher income customers than traditional fast food. Rising unemployment and lower discretionary spending is forcing consumers into even more scrutiny over their spending these days.
</itunes:subtitle>
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      <title>Best Midwest Startup Cities Ranked</title>
      <description><![CDATA[ Midwest startups has come out with its ranking of the top cities in the Midwest. If you've got a startup, and we've got some highlights for you. Before we get to the rankings though, first, the criteria by which the cities were ranked 43 point half percent of the weight in this ranking was determined by a measure of each city's startup, community, activity and vibrancy, including factors such as the number of active startups. Growth in startup formation over the past few years and other related factors. Access to resources was about 39% of the weight. A measure of how supportive each city's ecosystem is, including the availability of resources that helped startups grow, and again, other related factors. Business climate, 17.5% was the weight of this factor. A measure of how conducive each city's economic environment is to attracting and scaling businesses. So how did they rank? Well, Detroit came in seventh in the Midwest. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Best Midwest Startup Cities Ranked</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:59</itunes:duration>
      <itunes:summary> Midwest startups has come out with its ranking of the top cities in the Midwest. If you&apos;ve got a startup, and we&apos;ve got some highlights for you. Before we get to the rankings though, first, the criteria by which the cities were ranked 43 point half percent of the weight in this ranking was determined by a measure of each city&apos;s startup, community, activity and vibrancy, including factors such as the number of active startups. Growth in startup formation over the past few years and other related factors. Access to resources was about 39% of the weight. A measure of how supportive each city&apos;s ecosystem is, including the availability of resources that helped startups grow, and again, other related factors. Business climate, 17.5% was the weight of this factor. A measure of how conducive each city&apos;s economic environment is to attracting and scaling businesses. So how did they rank? Well, Detroit came in seventh in the Midwest.</itunes:summary>
      <itunes:subtitle> Midwest startups has come out with its ranking of the top cities in the Midwest. If you&apos;ve got a startup, and we&apos;ve got some highlights for you. Before we get to the rankings though, first, the criteria by which the cities were ranked 43 point half percent of the weight in this ranking was determined by a measure of each city&apos;s startup, community, activity and vibrancy, including factors such as the number of active startups. Growth in startup formation over the past few years and other related factors. Access to resources was about 39% of the weight. A measure of how supportive each city&apos;s ecosystem is, including the availability of resources that helped startups grow, and again, other related factors. Business climate, 17.5% was the weight of this factor. A measure of how conducive each city&apos;s economic environment is to attracting and scaling businesses. So how did they rank? Well, Detroit came in seventh in the Midwest.</itunes:subtitle>
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      <itunes:episode>816</itunes:episode>
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      <title>Insights Into Gen Z Shopping Behaviors</title>
      <description><![CDATA[The latest data from Payments, sheds more light on just how they are shopping and what they're shopping for, as well as highlighting what's most important to them when it comes to making their online buying decisions. First, as expected from the digital first-generation Genzer shop and buy on mobile more than any other generation, and what they're shopping for is
influenced by influencers. More than any other source. Clicking is faster than going to a store.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 25 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Insights Into Gen Z Shopping Behaviors</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>The latest data from Payments, sheds more light on just how they are shopping and what they&apos;re shopping for, as well as highlighting what&apos;s most important to them when it comes to making their online buying decisions. First, as expected from the digital first-generation Genzer shop and buy on mobile more than any other generation, and what they&apos;re shopping for is
influenced by influencers. More than any other source. Clicking is faster than going to a store. </itunes:summary>
      <itunes:subtitle>The latest data from Payments, sheds more light on just how they are shopping and what they&apos;re shopping for, as well as highlighting what&apos;s most important to them when it comes to making their online buying decisions. First, as expected from the digital first-generation Genzer shop and buy on mobile more than any other generation, and what they&apos;re shopping for is
influenced by influencers. More than any other source. Clicking is faster than going to a store. </itunes:subtitle>
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      <itunes:episode>815</itunes:episode>
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      <title>US Toy Industry Sales Are Up</title>
      <description><![CDATA[The US toy industry has returned to growth in the first half of 2025, after a flat 2024. Even with a sales decline in 2023, sales are up 6% year over year in 25, and after three years of stagnation, the average selling price also climbed 3% year over year. Who's driving the growth? Well, believe it or not, it's adults. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 21 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>US Toy Industry Sales Are Up</itunes:title>
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      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>The US toy industry has returned to growth in the first half of 2025, after a flat 2024. Even with a sales decline in 2023, sales are up 6% year over year in 25, and after three years of stagnation, the average selling price also climbed 3% year over year. Who&apos;s driving the growth? Well, believe it or not, it&apos;s adults.</itunes:summary>
      <itunes:subtitle>The US toy industry has returned to growth in the first half of 2025, after a flat 2024. Even with a sales decline in 2023, sales are up 6% year over year in 25, and after three years of stagnation, the average selling price also climbed 3% year over year. Who&apos;s driving the growth? Well, believe it or not, it&apos;s adults.</itunes:subtitle>
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      <itunes:episode>811</itunes:episode>
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      <title>Consumers Believe They Bear the Cost of Tariffs</title>
      <description><![CDATA[New data from a study from Wonder Kind highlights the following: 53% of those surveyed said, US consumers are paying the financial costs for imported goods. This share was even higher for older people expressed by 67% of boomers and 61% of Gen X as well as women at 55% believe that consumers are the ones bearing most, if not all of the cost increases. Only 10% think retailers take on the cost, and 13% pointed to brands or manufacturers that bear this cost. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 20 Aug 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Consumers Believe They Bear the Cost of Tariffs</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:54</itunes:duration>
      <itunes:summary>New data from a study from Wonder Kind highlights the following: 53% of those surveyed said, US consumers are paying the financial costs for imported goods. This share was even higher for older people expressed by 67% of boomers and 61% of Gen X as well as women at 55% believe that consumers are the ones bearing most, if not all of the cost increases. Only 10% think retailers take on the cost, and 13% pointed to brands or manufacturers that bear this cost.</itunes:summary>
      <itunes:subtitle>New data from a study from Wonder Kind highlights the following: 53% of those surveyed said, US consumers are paying the financial costs for imported goods. This share was even higher for older people expressed by 67% of boomers and 61% of Gen X as well as women at 55% believe that consumers are the ones bearing most, if not all of the cost increases. Only 10% think retailers take on the cost, and 13% pointed to brands or manufacturers that bear this cost.</itunes:subtitle>
      <itunes:keywords>the cost of tariffs, consumers paying the price, tariffs</itunes:keywords>
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      <itunes:episode>810</itunes:episode>
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      <title>Midwest best Startup Cities Ranked</title>
      <description><![CDATA[Detroit came in 7th in the Midwest based on the current rankings, Columbus, Ohio at 6th, Ann Arbor moves up from 7th to number 5 in this month's rating displacing both Detroit and Columbus, moving them down each a notch. Pittsburgh at number 4, Indianapolis at 3, Minneapolis at 2, and the number one city in the Midwest for startups as they've been ranked in 2025, Chicago. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 15 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Midwest best Startup Cities Ranked</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:55</itunes:duration>
      <itunes:summary>Detroit came in 7th in the Midwest based on the current rankings, Columbus, Ohio at 6th, Ann Arbor moves up from 7th to number 5 in this month&apos;s rating displacing both Detroit and Columbus, moving them down each a notch. Pittsburgh at number 4, Indianapolis at 3, Minneapolis at 2, and the number one city in the Midwest for startups as they&apos;ve been ranked in 2025, Chicago.</itunes:summary>
      <itunes:subtitle>Detroit came in 7th in the Midwest based on the current rankings, Columbus, Ohio at 6th, Ann Arbor moves up from 7th to number 5 in this month&apos;s rating displacing both Detroit and Columbus, moving them down each a notch. Pittsburgh at number 4, Indianapolis at 3, Minneapolis at 2, and the number one city in the Midwest for startups as they&apos;ve been ranked in 2025, Chicago.</itunes:subtitle>
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      <title>Insights Into Gen Z Shopping Behaviors</title>
      <description><![CDATA[As expected from the digital first generation Gen Z shop and buy on mobile more than any other generation, and what they're shopping for is influenced by influencers more than any other source. Gen Z is health conscious. Nearly 15% of Gen Z's monthly digital transactions are focused on their wellbeing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 12 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Insights Into Gen Z Shopping Behaviors</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>As expected from the digital first generation Gen Z shop and buy on mobile more than any other generation, and what they&apos;re shopping for is influenced by influencers more than any other source. Gen Z is health conscious. Nearly 15% of Gen Z&apos;s monthly digital transactions are focused on their wellbeing.</itunes:summary>
      <itunes:subtitle>As expected from the digital first generation Gen Z shop and buy on mobile more than any other generation, and what they&apos;re shopping for is influenced by influencers more than any other source. Gen Z is health conscious. Nearly 15% of Gen Z&apos;s monthly digital transactions are focused on their wellbeing.</itunes:subtitle>
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      <title>Small Business Sentiment Today a Mixed Bag</title>
      <description><![CDATA[While most small businesses reported increasing revenues in the past year, alongside fewer instances of contracting margins or staffing difficulties. This positive sentiment is countered by many [00:01:00] small business owners. In particular, those in those rural areas that worry about their longtime survival, threatened most of all by what they qualify as concerns over general macro poor economic conditions, which emerged as the overwhelming primary reasons cited by 46% of those rural, small businesses. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 8 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Small Business Sentiment Today a Mixed Bag</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>While most small businesses reported increasing revenues in the past year, alongside fewer instances of contracting margins or staffing difficulties. This positive sentiment is countered by many [00:01:00] small business owners. In particular, those in those rural areas that worry about their longtime survival, threatened most of all by what they qualify as concerns over general macro poor economic conditions, which emerged as the overwhelming primary reasons cited by 46% of those rural, small businesses.</itunes:summary>
      <itunes:subtitle>While most small businesses reported increasing revenues in the past year, alongside fewer instances of contracting margins or staffing difficulties. This positive sentiment is countered by many [00:01:00] small business owners. In particular, those in those rural areas that worry about their longtime survival, threatened most of all by what they qualify as concerns over general macro poor economic conditions, which emerged as the overwhelming primary reasons cited by 46% of those rural, small businesses.</itunes:subtitle>
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      <title>Slow Down in Consumer Spending for Fast Food</title>
      <description><![CDATA[Fast casual restaurants typically have more insulation from a downturn because they target higher-income customers than traditional fast food. Rising unemployment and lower discretionary spending are forcing consumers into even more scrutiny over their spending these days and one area hit particularly hard is this category. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 7 Aug 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Slow Down in Consumer Spending for Fast Food</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>Fast casual restaurants typically have more insulation from a downturn because they target higher-income customers than traditional fast food. Rising unemployment and lower discretionary spending are forcing consumers into even more scrutiny over their spending these days and one area hit particularly hard is this category.</itunes:summary>
      <itunes:subtitle>Fast casual restaurants typically have more insulation from a downturn because they target higher-income customers than traditional fast food. Rising unemployment and lower discretionary spending are forcing consumers into even more scrutiny over their spending these days and one area hit particularly hard is this category.</itunes:subtitle>
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      <title>Consumers Believe They Bear the Cost of Tariffs</title>
      <description><![CDATA[Most consumers believe that it's the consumers who are bearing most, if not all, of the increased costs created by tariffs. So what's the impact? Perception, whether real or not, can impact consumer sentiment, and we're seeing that in the marketplace today. This represents another challenge for retailers. One key recommendation is to focus on transparency when it comes to pricing today. Show how the cost of tariffs is being shared by both your business and consumers alike, as opposed to your customers having to foot all of the increased costs. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 5 Aug 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Consumers Believe They Bear the Cost of Tariffs</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:50</itunes:duration>
      <itunes:summary>Most consumers believe that it&apos;s the consumers who are bearing most, if not all, of the increased costs created by tariffs. So what&apos;s the impact? Perception, whether real or not, can impact consumer sentiment, and we&apos;re seeing that in the marketplace today. This represents another challenge for retailers. One key recommendation is to focus on transparency when it comes to pricing today. Show how the cost of tariffs is being shared by both your business and consumers alike, as opposed to your customers having to foot all of the increased costs.</itunes:summary>
      <itunes:subtitle>Most consumers believe that it&apos;s the consumers who are bearing most, if not all, of the increased costs created by tariffs. So what&apos;s the impact? Perception, whether real or not, can impact consumer sentiment, and we&apos;re seeing that in the marketplace today. This represents another challenge for retailers. One key recommendation is to focus on transparency when it comes to pricing today. Show how the cost of tariffs is being shared by both your business and consumers alike, as opposed to your customers having to foot all of the increased costs.</itunes:subtitle>
      <itunes:keywords>consumer loyalty, tariffs, consumer spending</itunes:keywords>
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      <title>Small Business Owners Cutting Marketing Costs During Tough Times</title>
      <description><![CDATA[While marketing makes a good short term sacrificial lamb, targeting marketing might just cause more damage in the long term as marketing cuts can result in risks to product and brand visibility, as well as market share and customer loyalty. These are tough times for many small business to operate in today, try to find ways to make cuts more broadly across your business as opposed to what seems to be a focus on cutting from the marketing budget only.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Tue, 29 Jul 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Small Business Owners Cutting Marketing Costs During Tough Times</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>While marketing makes a good short term sacrificial lamb, targeting marketing might just cause more damage in the long term as marketing cuts can result in risks to product and brand visibility, as well as market share and customer loyalty. These are tough times for many small business to operate in today, try to find ways to make cuts more broadly across your business as opposed to what seems to be a focus on cutting from the marketing budget only.
</itunes:summary>
      <itunes:subtitle>While marketing makes a good short term sacrificial lamb, targeting marketing might just cause more damage in the long term as marketing cuts can result in risks to product and brand visibility, as well as market share and customer loyalty. These are tough times for many small business to operate in today, try to find ways to make cuts more broadly across your business as opposed to what seems to be a focus on cutting from the marketing budget only.
</itunes:subtitle>
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      <title>Social Media Usage Statistics</title>
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      <pubDate>Mon, 28 Jul 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Social Media Usage Statistics</itunes:title>
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      <title>Retailers Preparing for Holiday Shopping Season</title>
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      <pubDate>Tue, 22 Jul 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Retailers Preparing for Holiday Shopping Season</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:22</itunes:duration>
      <itunes:summary>Consumers will be prioritizing in the following categories: 45% will plan to spend on gifts for family, 35% specifically will spend on gifts for children, 31% plan to spend on holiday meals. Factors to influence purchasers during the upcoming season? 55% plan to utilize discounts and coupons or promotions, 43% will be focused on convenience, 35% say it&apos;s product reviews and ratings that&apos;s most important. To engage holiday shoppers this coming season, you need to be thinking about omnichannel shopping.</itunes:summary>
      <itunes:subtitle>Consumers will be prioritizing in the following categories: 45% will plan to spend on gifts for family, 35% specifically will spend on gifts for children, 31% plan to spend on holiday meals. Factors to influence purchasers during the upcoming season? 55% plan to utilize discounts and coupons or promotions, 43% will be focused on convenience, 35% say it&apos;s product reviews and ratings that&apos;s most important. To engage holiday shoppers this coming season, you need to be thinking about omnichannel shopping.</itunes:subtitle>
      <itunes:keywords>consumer shopping, hoilday shopping, omnichannel, reviews and ratings</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>808</itunes:episode>
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      <title>Radio Revenue Forcasted to Trend Positively</title>
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      <pubDate>Mon, 21 Jul 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Radio Revenue Forcasted to Trend Positively</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:54</itunes:duration>
      <itunes:summary>Inside Radio publication reports, despite economic headwinds and an evolving ad market radio remains a steadfast medium, continuing to reach more Americans daily than any other audio platform, emphasizing local market resilience and the growing importance of digital and off air revenue streams to the future of the radio business.</itunes:summary>
      <itunes:subtitle>Inside Radio publication reports, despite economic headwinds and an evolving ad market radio remains a steadfast medium, continuing to reach more Americans daily than any other audio platform, emphasizing local market resilience and the growing importance of digital and off air revenue streams to the future of the radio business.</itunes:subtitle>
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      <title>Downward Trend Projected for Travel this Summer</title>
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      <pubDate>Fri, 27 Jun 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Downward Trend Projected for Travel this Summer</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:28</itunes:duration>
      <itunes:summary>2025 was initially forecast to be a record breaking period for travel with the International Air Transport Association projecting 5.2 billion people would fly globally this year. That bullish prediction is likely to fall way short. The bottom line, the trouble brewing for the travel sector is consistent with other indicators that consumers are more economizing with a focus on value and purchases that are viewed as necessities, as opposed to luxuries.</itunes:summary>
      <itunes:subtitle>2025 was initially forecast to be a record breaking period for travel with the International Air Transport Association projecting 5.2 billion people would fly globally this year. That bullish prediction is likely to fall way short. The bottom line, the trouble brewing for the travel sector is consistent with other indicators that consumers are more economizing with a focus on value and purchases that are viewed as necessities, as opposed to luxuries.</itunes:subtitle>
      <itunes:keywords>travel sector, summer travel, summer vacations, focused spending</itunes:keywords>
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      <itunes:episode>803</itunes:episode>
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      <title>Hybrid and Remote Work Still Trending in Michigan</title>
      <description><![CDATA[Remote work is still a major trend when it comes to how we work here in the state of Michigan. In 2025, 48% of organizations report offering formal remote work options for all or part of their workforce. While this marks a decline from 66% reported in a similar 2023 survey on flexible work practices, it remains the most common long-term approach. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 25 Jun 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Hybrid and Remote Work Still Trending in Michigan</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>Remote work is still a major trend when it comes to how we work here in the state of Michigan. In 2025, 48% of organizations report offering formal remote work options for all or part of their workforce. While this marks a decline from 66% reported in a similar 2023 survey on flexible work practices, it remains the most common long-term approach.</itunes:summary>
      <itunes:subtitle>Remote work is still a major trend when it comes to how we work here in the state of Michigan. In 2025, 48% of organizations report offering formal remote work options for all or part of their workforce. While this marks a decline from 66% reported in a similar 2023 survey on flexible work practices, it remains the most common long-term approach.</itunes:subtitle>
      <itunes:keywords>work from home, remote work, michigan employment</itunes:keywords>
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      <title>Amazon Expansion Focuses on Rural America</title>
      <description><![CDATA[The battle between Tractor Supply Company and Amazon as Amazon expands its ambitions into the heartland w/ the announcement of its plans to upgrade delivery service into more rural communities. Amazon plans to invest more than $4 billion by 2026 to expand its delivery network into rural America. This is just another clear sign that the power of convenience and favorable pricing when it comes to winning consumer spending trumps all, tough day for any business competing when Amazon shows up in town. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 24 Jun 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Amazon Expansion Focuses on Rural America</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:33</itunes:duration>
      <itunes:summary>The battle between Tractor Supply Company and Amazon as Amazon expands its ambitions into the heartland w/ the announcement of its plans to upgrade delivery service into more rural communities. Amazon plans to invest more than $4 billion by 2026 to expand its delivery network into rural America. This is just another clear sign that the power of convenience and favorable pricing when it comes to winning consumer spending trumps all, tough day for any business competing when Amazon shows up in town.</itunes:summary>
      <itunes:subtitle>The battle between Tractor Supply Company and Amazon as Amazon expands its ambitions into the heartland w/ the announcement of its plans to upgrade delivery service into more rural communities. Amazon plans to invest more than $4 billion by 2026 to expand its delivery network into rural America. This is just another clear sign that the power of convenience and favorable pricing when it comes to winning consumer spending trumps all, tough day for any business competing when Amazon shows up in town.</itunes:subtitle>
      <itunes:keywords>rural communities, tractor supply, small towns, amazon, rural business</itunes:keywords>
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      <itunes:episode>801</itunes:episode>
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      <title>Working From Home Proven to Reduce Carbon Footprint</title>
      <description><![CDATA[Working from home proven to reduce carbon footprint Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Mon, 23 Jun 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Working From Home Proven to Reduce Carbon Footprint</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:46</itunes:duration>
      <itunes:summary>Working from home proven to reduce carbon footprint</itunes:summary>
      <itunes:subtitle>Working from home proven to reduce carbon footprint</itunes:subtitle>
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      <title>Wellness Category Resulting in Fewer Sales</title>
      <description><![CDATA[One product category that is experiencing more demand than ever, but is suffering due to the impact of rising prices is wellness. Demand is high, but for many, making purchases for wants or needs is out of reach due to the higher and higher pricing they're having to face these days. Brands that democratize access without compromising quality and trust will unlock mainstream adoption and a lasting competitive advantage that comes from winning that customer as a result.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Wed, 18 Jun 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Wellness Category Resulting in Fewer Sales</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:34</itunes:duration>
      <itunes:summary>One product category that is experiencing more demand than ever, but is suffering due to the impact of rising prices is wellness. Demand is high, but for many, making purchases for wants or needs is out of reach due to the higher and higher pricing they&apos;re having to face these days. Brands that democratize access without compromising quality and trust will unlock mainstream adoption and a lasting competitive advantage that comes from winning that customer as a result. </itunes:summary>
      <itunes:subtitle>One product category that is experiencing more demand than ever, but is suffering due to the impact of rising prices is wellness. Demand is high, but for many, making purchases for wants or needs is out of reach due to the higher and higher pricing they&apos;re having to face these days. Brands that democratize access without compromising quality and trust will unlock mainstream adoption and a lasting competitive advantage that comes from winning that customer as a result. </itunes:subtitle>
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      <title>Social Media is Now Primary News Source</title>
      <description><![CDATA[Where do Americans get their news these days? On social media platforms. We've been trending in that direction, but now it's official. Research outlined in the digital news report, 2025, conducted by the Reuters Institute, found that social media and video networks have become the main source of news in the US. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 17 Jun 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Social Media is Now Primary News Source</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:31</itunes:duration>
      <itunes:summary>Where do Americans get their news these days? On social media platforms. We&apos;ve been trending in that direction, but now it&apos;s official. Research outlined in the digital news report, 2025, conducted by the Reuters Institute, found that social media and video networks have become the main source of news in the US.</itunes:summary>
      <itunes:subtitle>Where do Americans get their news these days? On social media platforms. We&apos;ve been trending in that direction, but now it&apos;s official. Research outlined in the digital news report, 2025, conducted by the Reuters Institute, found that social media and video networks have become the main source of news in the US.</itunes:subtitle>
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      <title>Employees Push Back on Busy Work</title>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 16 Jun 2025 00:00:00 +0000</pubDate>
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      <pubDate>Mon, 9 Jun 2025 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 2 Jun 2025 00:00:00 +0000</pubDate>
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      <pubDate>Tue, 27 May 2025 00:00:00 +0000</pubDate>
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      <pubDate>Mon, 26 May 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Tech Town Announces Launch of New Program</itunes:title>
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      <pubDate>Fri, 23 May 2025 00:00:00 +0000</pubDate>
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      <pubDate>Thu, 22 May 2025 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 21 May 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Entrepreneurs Surprisingly Remain Positive</itunes:title>
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      <itunes:subtitle>Surprising data point in GoDaddy&apos;s summary of the data: Only 9% of the 2100 business owners surveyed forecasted a sales decline for their business. Now to be sure entrepreneurs are a resilient and resourceful bunch with the ability to turn on a dime and adapt to the changing circumstances in which they&apos;re operating. For example, the report sites that entrepreneurs are changing their long-term goals to adapt to the current climate. </itunes:subtitle>
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      <pubDate>Tue, 20 May 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Consumer Crdit Card Debt on the Rise</itunes:title>
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      <itunes:summary>What&apos;s driving these trends? Largely, it&apos;s uncertainty. Uncertainty, driving concern over where we are headed and what the future holds for the average consumer, is having a real-world impact on the economy and won&apos;t resolve favorably until consumer sentiment improves.</itunes:summary>
      <itunes:subtitle>What&apos;s driving these trends? Largely, it&apos;s uncertainty. Uncertainty, driving concern over where we are headed and what the future holds for the average consumer, is having a real-world impact on the economy and won&apos;t resolve favorably until consumer sentiment improves.</itunes:subtitle>
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      <title>Hatch Detroit Contest in Final Stages</title>
      <description><![CDATA[The contest is intended to pick the most promising new brick and mortar business concept. The businesses competing in this competition are doing so to win a hundred thousand dollars from Comerica Bank to take their concept to reality and actually open a physical store in either Detroit, Hamtramck, or Highland Park. 10 small businesses are competing as semi-finalists and the public will vote on their favorite until May 23rd. Go to hatchdetroit.com to have your voice be a factor in this. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 19 May 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Hatch Detroit Contest in Final Stages</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:24</itunes:duration>
      <itunes:summary>The contest is intended to pick the most promising new brick and mortar business concept. The businesses competing in this competition are doing so to win a hundred thousand dollars from Comerica Bank to take their concept to reality and actually open a physical store in either Detroit, Hamtramck, or Highland Park. 10 small businesses are competing as semi-finalists and the public will vote on their favorite until May 23rd. Go to hatchdetroit.com to have your voice be a factor in this.</itunes:summary>
      <itunes:subtitle>The contest is intended to pick the most promising new brick and mortar business concept. The businesses competing in this competition are doing so to win a hundred thousand dollars from Comerica Bank to take their concept to reality and actually open a physical store in either Detroit, Hamtramck, or Highland Park. 10 small businesses are competing as semi-finalists and the public will vote on their favorite until May 23rd. Go to hatchdetroit.com to have your voice be a factor in this.</itunes:subtitle>
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      <title>Local Digital Ad Spend Accelerating</title>
      <description><![CDATA[The total digital ad spend is estimated to grow 3.9% and about 4% annually through 2028. Digital media is expected to gain share at the expense of print, broadcast and cable media. Search display banner streaming and connected TV dominated the local digital budgets last year with BLL Associates estimating that combined sectors will hold 78% of digital and 57% of total local advertising within three years. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 16 May 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Local Digital Ad Spend Accelerating</itunes:title>
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      <itunes:duration>00:02:10</itunes:duration>
      <itunes:summary>The total digital ad spend is estimated to grow 3.9% and about 4% annually through 2028. Digital media is expected to gain share at the expense of print, broadcast and cable media. Search display banner streaming and connected TV dominated the local digital budgets last year with BLL Associates estimating that combined sectors will hold 78% of digital and 57% of total local advertising within three years.</itunes:summary>
      <itunes:subtitle>The total digital ad spend is estimated to grow 3.9% and about 4% annually through 2028. Digital media is expected to gain share at the expense of print, broadcast and cable media. Search display banner streaming and connected TV dominated the local digital budgets last year with BLL Associates estimating that combined sectors will hold 78% of digital and 57% of total local advertising within three years.</itunes:subtitle>
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      <title>Impact of Trump Tariffs on Various Import Sectors</title>
      <description><![CDATA[top import categories in which states will be most effective by the dynamic changes going on today in those industry sectors. So first, the second biggest category of imports to the US relate to computers and electronics. Those imports are the top related import in nine states.The top import in the country, cars [00:01:00] and auto equipment. That industry sector has the highest value import in 14 states.
And this category includes fully finished cars as well as those partly assembled auto parts and even airline parts. And of course, Michigan leads the country and dollar value of auto-related imports at $108 billion. Given this reality, one, can't help but wonder and ask what will the significance of the Trump tariffs ultimately be here on the state of Michigan, since we depend so heavily on imports related to our top industry, time will tell, of course, new tariffs going into effect here in the month of May, and others threaten some being pulled back.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 15 May 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Impact of Trump Tariffs on Various Import Sectors</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:16</itunes:duration>
      <itunes:summary>top import categories in which states will be most effective by the dynamic changes going on today in those industry sectors. So first, the second biggest category of imports to the US relate to computers and electronics. Those imports are the top related import in nine states.The top import in the country, cars [00:01:00] and auto equipment. That industry sector has the highest value import in 14 states.
And this category includes fully finished cars as well as those partly assembled auto parts and even airline parts. And of course, Michigan leads the country and dollar value of auto-related imports at $108 billion. Given this reality, one, can&apos;t help but wonder and ask what will the significance of the Trump tariffs ultimately be here on the state of Michigan, since we depend so heavily on imports related to our top industry, time will tell, of course, new tariffs going into effect here in the month of May, and others threaten some being pulled back.
</itunes:summary>
      <itunes:subtitle>top import categories in which states will be most effective by the dynamic changes going on today in those industry sectors. So first, the second biggest category of imports to the US relate to computers and electronics. Those imports are the top related import in nine states.The top import in the country, cars [00:01:00] and auto equipment. That industry sector has the highest value import in 14 states.
And this category includes fully finished cars as well as those partly assembled auto parts and even airline parts. And of course, Michigan leads the country and dollar value of auto-related imports at $108 billion. Given this reality, one, can&apos;t help but wonder and ask what will the significance of the Trump tariffs ultimately be here on the state of Michigan, since we depend so heavily on imports related to our top industry, time will tell, of course, new tariffs going into effect here in the month of May, and others threaten some being pulled back.
</itunes:subtitle>
      <itunes:keywords>electronic imports, tariffs, auto industry, state of michigan</itunes:keywords>
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      <title>Rankings of the Top States in Which to Base a Business</title>
      <description><![CDATA[2025 rankings reveal a shift taking place across corporate America in which corporations are increasingly untethered from traditional urban economic hubs. Companies are migrating towards states offering a powerful trifecta that is a business-friendly environment, a skilled workforce, in a more affordable, higher quality of life. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 14 May 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Rankings of the Top States in Which to Base a Business</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:46</itunes:duration>
      <itunes:summary>2025 rankings reveal a shift taking place across corporate America in which corporations are increasingly untethered from traditional urban economic hubs. Companies are migrating towards states offering a powerful trifecta that is a business-friendly environment, a skilled workforce, in a more affordable, higher quality of life.</itunes:summary>
      <itunes:subtitle>2025 rankings reveal a shift taking place across corporate America in which corporations are increasingly untethered from traditional urban economic hubs. Companies are migrating towards states offering a powerful trifecta that is a business-friendly environment, a skilled workforce, in a more affordable, higher quality of life.</itunes:subtitle>
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      <title>Consumer Categories Impacted by Tariffs</title>
      <description><![CDATA[If there's ever been a time to buy generic, it's now many consumers are turning to private label products, including Kirkland Signature to save money. Creating demand for items, better purchase now, rather than waiting when prices will be higher. And in other cases where consumers are already pulling back on certain purchases, one thing is for sure, consumers today are a lot more conservative with their spending moving away from significant purchases and non-essential purchases as well. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 13 May 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Consumer Categories Impacted by Tariffs</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:36</itunes:duration>
      <itunes:summary>If there&apos;s ever been a time to buy generic, it&apos;s now many consumers are turning to private label products, including Kirkland Signature to save money. Creating demand for items, better purchase now, rather than waiting when prices will be higher. And in other cases where consumers are already pulling back on certain purchases, one thing is for sure, consumers today are a lot more conservative with their spending moving away from significant purchases and non-essential purchases as well.</itunes:summary>
      <itunes:subtitle>If there&apos;s ever been a time to buy generic, it&apos;s now many consumers are turning to private label products, including Kirkland Signature to save money. Creating demand for items, better purchase now, rather than waiting when prices will be higher. And in other cases where consumers are already pulling back on certain purchases, one thing is for sure, consumers today are a lot more conservative with their spending moving away from significant purchases and non-essential purchases as well.</itunes:subtitle>
      <itunes:keywords>consumers impacted by tariffs, consumer spending, demand for items</itunes:keywords>
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      <title>Advertisers Continue Spending on TikTok</title>
      <description><![CDATA[Where will small business advertisers turn should TikTok be banned? Well, it looks like Instagram reels followed by YouTube shorts are the two most popular alternatives to advertising on TikTok. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 12 May 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Advertisers Continue Spending on TikTok</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:20</itunes:duration>
      <itunes:summary>Where will small business advertisers turn should TikTok be banned? Well, it looks like Instagram reels followed by YouTube shorts are the two most popular alternatives to advertising on TikTok.</itunes:summary>
      <itunes:subtitle>Where will small business advertisers turn should TikTok be banned? Well, it looks like Instagram reels followed by YouTube shorts are the two most popular alternatives to advertising on TikTok.</itunes:subtitle>
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      <title>Mothers Day Big Spending Success</title>
      <description><![CDATA[Spending on this year's Mother's Day hit $34.1 billion, total spending amount is up from last year's $33.5 billion. A deeper look into the spending reveals that, consistent with previous years, 84% of adults celebrated the holiday, and on average, it's estimated that those who did celebrate spent $259 on average on Mother's Day gifts and other things relating to celebrations. That's about $5 more than they spent in 2024. Where did all the spending take place? Online, where 36% of all shoppers did their buying. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Sun, 11 May 2025 00:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Mothers Day Big Spending Success</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>Spending on this year&apos;s Mother&apos;s Day hit $34.1 billion, total spending amount is up from last year&apos;s $33.5 billion. A deeper look into the spending reveals that, consistent with previous years, 84% of adults celebrated the holiday, and on average, it&apos;s estimated that those who did celebrate spent $259 on average on Mother&apos;s Day gifts and other things relating to celebrations. That&apos;s about $5 more than they spent in 2024. Where did all the spending take place? Online, where 36% of all shoppers did their buying.</itunes:summary>
      <itunes:subtitle>Spending on this year&apos;s Mother&apos;s Day hit $34.1 billion, total spending amount is up from last year&apos;s $33.5 billion. A deeper look into the spending reveals that, consistent with previous years, 84% of adults celebrated the holiday, and on average, it&apos;s estimated that those who did celebrate spent $259 on average on Mother&apos;s Day gifts and other things relating to celebrations. That&apos;s about $5 more than they spent in 2024. Where did all the spending take place? Online, where 36% of all shoppers did their buying.</itunes:subtitle>
      <itunes:keywords>online shopping, mother&apos;s day, consumer spending</itunes:keywords>
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      <title>Using AI in Customer Services Becomes Priority</title>
      <description><![CDATA[The good news when it comes to AI, more than three in five consumers are comfortable or very comfortable with chatbots or AI support when contacting brands. Julie Geller, principal Research Director at Infotech Research Group, says "the key with AI and customer service applications is to design for customer outcomes rather than company convenience". Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 5 May 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Using AI in Customer Services Becomes Priority</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:28</itunes:duration>
      <itunes:summary>The good news when it comes to AI, more than three in five consumers are comfortable or very comfortable with chatbots or AI support when contacting brands. Julie Geller, principal Research Director at Infotech Research Group, says &quot;the key with AI and customer service applications is to design for customer outcomes rather than company convenience&quot;.</itunes:summary>
      <itunes:subtitle>The good news when it comes to AI, more than three in five consumers are comfortable or very comfortable with chatbots or AI support when contacting brands. Julie Geller, principal Research Director at Infotech Research Group, says &quot;the key with AI and customer service applications is to design for customer outcomes rather than company convenience&quot;.</itunes:subtitle>
      <itunes:keywords>ai, ai for small business, customer service, customers are king</itunes:keywords>
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      <title>Consumers Willing to Spend More From Brands They Know</title>
      <description><![CDATA[According to a new user testing survey released last month, more than 2/3 of consumers in the US, Australia, and the UK are willing to pay an average of 25% more for their purchases made from their favorite brands. The average person remains loyal to as many as six brands with the most loyalty being associated with grocery, food, clothing, footwear, phone, and electronics brands. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 2 May 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Consumers Willing to Spend More From Brands They Know</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:19</itunes:duration>
      <itunes:summary>According to a new user testing survey released last month, more than 2/3 of consumers in the US, Australia, and the UK are willing to pay an average of 25% more for their purchases made from their favorite brands. The average person remains loyal to as many as six brands with the most loyalty being associated with grocery, food, clothing, footwear, phone, and electronics brands.</itunes:summary>
      <itunes:subtitle>According to a new user testing survey released last month, more than 2/3 of consumers in the US, Australia, and the UK are willing to pay an average of 25% more for their purchases made from their favorite brands. The average person remains loyal to as many as six brands with the most loyalty being associated with grocery, food, clothing, footwear, phone, and electronics brands.</itunes:subtitle>
      <itunes:keywords>customer loyalty, brand familiarity, price increases, price matters, consumer spending, positive customer experience</itunes:keywords>
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      <itunes:episode>777</itunes:episode>
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      <title>Improve Cash Flow with Instant Payment Options</title>
      <description><![CDATA[Addressing cash flow through instant collections can be one of the most transformative things a small business can do to operate more efficiently, as well as to be able to utilize and deploy cash on hand for growth. Digital wallets like Apple Pay and Google Pay online payment platforms like PayPal and Stripe, and platforms like Square and Shopify payments offer instant payment, and that means funds become available immediately or within at least a much shorter timeframe.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Thu, 1 May 2025 07:00:00 +0000</pubDate>
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      <itunes:subtitle>Addressing cash flow through instant collections can be one of the most transformative things a small business can do to operate more efficiently, as well as to be able to utilize and deploy cash on hand for growth. Digital wallets like Apple Pay and Google Pay online payment platforms like PayPal and Stripe, and platforms like Square and Shopify payments offer instant payment, and that means funds become available immediately or within at least a much shorter timeframe. </itunes:subtitle>
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 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 21 Apr 2025 00:00:00 +0000</pubDate>
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advertising.
]]></description>
      <pubDate>Fri, 18 Apr 2025 00:00:00 +0000</pubDate>
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      <itunes:subtitle>Report by Voice Solutions Platform offers insight into how AI is impacting the production of advertising content, specifically audio content, in which it is becoming harder to know if it&apos;s human or if it&apos;s AI. The Voices Report known as the Ad Agency Trends report makes clear that while AI is having a significantly greater impact on the production of voice in advertising, 56% of respondents from ad agencies report indicating that they&apos;ve used AI voice at some point in the creative process, it&apos;s the human voice that remains irreplaceable for final productions with a level of authenticity that provides stronger emotional resonance and relatability.</itunes:subtitle>
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      <description><![CDATA[Many of us find purchase inspiration by going to our favorite social media platforms and one getting a huge boost is the travel industry. As social media has become a major driver of travel inspiration, especially when trying to reach Gen Z audiences. Proof that the seemingly authentic and personal nature of content published on social media is transforming how business is done and how our lives are forever changed as a result. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 15 Apr 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Social Media Influences Travel Choices</itunes:title>
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      <itunes:subtitle>Many of us find purchase inspiration by going to our favorite social media platforms and one getting a huge boost is the travel industry. As social media has become a major driver of travel inspiration, especially when trying to reach Gen Z audiences. Proof that the seemingly authentic and personal nature of content published on social media is transforming how business is done and how our lives are forever changed as a result.</itunes:subtitle>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 14 Apr 2025 00:00:00 +0000</pubDate>
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      <description><![CDATA[Spring 2025 Outlook report: Fear is keeping American consumers focused on situations of concern. 42% of the database cited healthcare costs, erratic government leadership in the US government, and a recession, 37% rising fuel prices, 35%, cost of living, some 42.5% Even believe the US economy will never return to its normal consumer trends. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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advertising.
]]></description>
      <pubDate>Thu, 10 Apr 2025 07:00:00 +0000</pubDate>
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      <itunes:summary>Spring 2025 Outlook report: Fear is keeping American consumers focused on situations of concern. 42% of the database cited healthcare costs, erratic government leadership in the US government, and a recession, 37% rising fuel prices, 35%, cost of living, some 42.5% Even believe the US economy will never return to its normal consumer trends.</itunes:summary>
      <itunes:subtitle>Spring 2025 Outlook report: Fear is keeping American consumers focused on situations of concern. 42% of the database cited healthcare costs, erratic government leadership in the US government, and a recession, 37% rising fuel prices, 35%, cost of living, some 42.5% Even believe the US economy will never return to its normal consumer trends.</itunes:subtitle>
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      <title>Study Shows We Are Guided By ChatGPT Advice</title>
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]]></description>
      <pubDate>Wed, 9 Apr 2025 00:00:00 +0000</pubDate>
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      <itunes:title>Study Shows We Are Guided By ChatGPT Advice</itunes:title>
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      <itunes:summary>Study from Express Legal Funding conducted by SurveyMonkey called How People Use and Trust Chat GPT in 2025. The significance of this is the elevated trust and confidence that users are seeking from ChatGPT in the form of advice that users can be guided by and action taken on as opposed to just being informed of the individuals polled. 60% say they&apos;ve already sought and followed advice provided on chat GPT and 70% feel the advice was helpful. 12% seek legal advice, 15% relationship advice, 20%. Career advice, 22%. Medical advice, 30%. Product recommendations, 33% financial advice and 50% are seeking educational advice and guidance.</itunes:summary>
      <itunes:subtitle>Study from Express Legal Funding conducted by SurveyMonkey called How People Use and Trust Chat GPT in 2025. The significance of this is the elevated trust and confidence that users are seeking from ChatGPT in the form of advice that users can be guided by and action taken on as opposed to just being informed of the individuals polled. 60% say they&apos;ve already sought and followed advice provided on chat GPT and 70% feel the advice was helpful. 12% seek legal advice, 15% relationship advice, 20%. Career advice, 22%. Medical advice, 30%. Product recommendations, 33% financial advice and 50% are seeking educational advice and guidance.</itunes:subtitle>
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      <description><![CDATA[Grant Thornton recently conducted a poll of CFOs in this country to find out what big businesses plan to spend on in 2025. Data is from the 226 US Finance Chiefs polled recently. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 8 Apr 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Grant Thornton Survey Reveals Companies Spending Plans in &apos;25</itunes:title>
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      <title>Digital Banking Continues to Grow</title>
      <description><![CDATA[The banking industry interface between customer and bank continues to move more onto the mobile platform as new data shows a majority of US adults under 35 do their mobile banking, mainly by way of a mobile app associated with their bank. According to September, 2024, data from FICO, 60% of adults aged 18 to 24 and 62% of adults aged 25 to 34. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 4 Apr 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Digital Banking Continues to Grow</itunes:title>
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      <itunes:summary>The banking industry interface between customer and bank continues to move more onto the mobile platform as new data shows a majority of US adults under 35 do their mobile banking, mainly by way of a mobile app associated with their bank. According to September, 2024, data from FICO, 60% of adults aged 18 to 24 and 62% of adults aged 25 to 34.</itunes:summary>
      <itunes:subtitle>The banking industry interface between customer and bank continues to move more onto the mobile platform as new data shows a majority of US adults under 35 do their mobile banking, mainly by way of a mobile app associated with their bank. According to September, 2024, data from FICO, 60% of adults aged 18 to 24 and 62% of adults aged 25 to 34.</itunes:subtitle>
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      <title>Pet Industry Sales Continue to Grow</title>
      <description><![CDATA[Sales data released from the American Pet Products Association, Americans are putting their pets first and not cutting back much at all. Big pet supply and pet food giants like Chewy and others had huge years in sales growth in 2024, and the new forecast suggests that the industry should expect continued growth with a 3.2% increase in spending w/ sales expected to rise to $157 billion in total sales in 2025, up from 152 billion in 2024. In spite of economic and financial concerns that are curtailing consumer spending 77% of respondents in the survey say the economy has not and will not affect their commitment to owning and caring for their pets.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 3 Apr 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Pet Industry Sales Continue to Grow</itunes:title>
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      <itunes:duration>00:02:24</itunes:duration>
      <itunes:summary>Sales data released from the American Pet Products Association, Americans are putting their pets first and not cutting back much at all. Big pet supply and pet food giants like Chewy and others had huge years in sales growth in 2024, and the new forecast suggests that the industry should expect continued growth with a 3.2% increase in spending w/ sales expected to rise to $157 billion in total sales in 2025, up from 152 billion in 2024. In spite of economic and financial concerns that are curtailing consumer spending 77% of respondents in the survey say the economy has not and will not affect their commitment to owning and caring for their pets. </itunes:summary>
      <itunes:subtitle>Sales data released from the American Pet Products Association, Americans are putting their pets first and not cutting back much at all. Big pet supply and pet food giants like Chewy and others had huge years in sales growth in 2024, and the new forecast suggests that the industry should expect continued growth with a 3.2% increase in spending w/ sales expected to rise to $157 billion in total sales in 2025, up from 152 billion in 2024. In spite of economic and financial concerns that are curtailing consumer spending 77% of respondents in the survey say the economy has not and will not affect their commitment to owning and caring for their pets. </itunes:subtitle>
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      <pubDate>Tue, 1 Apr 2025 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 24 Mar 2025 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 21 Mar 2025 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 19 Mar 2025 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 17 Mar 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Shoppable TV Becoming Hot Purchase Channel</itunes:title>
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      <itunes:subtitle>Monica Longoria, head of Marketing Insights at LG Ad Solutions, says this about the study&apos;s results. While secondary screens like mobile devices remain integral to shopping and the broader advertising ecosystem, it&apos;s clear consumers want more when it comes to TV, and emerging technologies are set to drive this next wave of innovation, eliminating friction and paving the way for a more seamless, intuitive, shoppable TV experience.</itunes:subtitle>
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      <title>Application Open for Inc 5000 Awards</title>
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The deadline to apply to the Inc 5000 at the preferred rate is next Friday, March 21st at 11:59 PM Pacific Time. Simply go to inc.com to get your application started now. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 13 Mar 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Application Open for Inc 5000 Awards</itunes:title>
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      <title>Popularity of Side Hustles Growing</title>
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      <pubDate>Mon, 10 Mar 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Popularity of Side Hustles Growing</itunes:title>
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      <itunes:subtitle>A study from the Kaplan Group makes clear just how popular having a side hustle is. According to the study, 5 it&apos;s pet sitting, 4 lawn care, 3 photography, 2 landscaping. And at number one, it&apos;s drop shipping. Notably, three of the top five landscaping, lawn care, and pet sitting fall under the category of home services highlighting the continued demand for businesses that enhance the home aesthetic and maintenance.</itunes:subtitle>
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      <description><![CDATA[New data from the S&P Global Mobility Award, shows who's winning at brand loyalty today. General Motors and Tesla at the top, which were recognized as leaders in customer loyalty for 2024. Analysis of over 13.1 million new retail vehicle registrations in the US during the 2024 calendar year highlight the importance of brand loyalty determined when a household that owns a new vehicle returns to the market to acquire another vehicle of the same make model or manufacturer.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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advertising.
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      <pubDate>Fri, 7 Mar 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Brand Loyalty Report in the Automotive Industry</itunes:title>
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      <itunes:subtitle>New data from the S&amp;P Global Mobility Award, shows who&apos;s winning at brand loyalty today. General Motors and Tesla at the top, which were recognized as leaders in customer loyalty for 2024. Analysis of over 13.1 million new retail vehicle registrations in the US during the 2024 calendar year highlight the importance of brand loyalty determined when a household that owns a new vehicle returns to the market to acquire another vehicle of the same make model or manufacturer.
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      <title>BOT Traffic Becoming a Big Problem</title>
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      <pubDate>Thu, 6 Mar 2025 07:00:00 +0000</pubDate>
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      <itunes:title>BOT Traffic Becoming a Big Problem</itunes:title>
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      <itunes:subtitle>One of the biggest challenges for online companies and those who operate them is that much of the traffic on the web today is driven by bots, not humans. Bots now account for 80% of all web traffic. According to new data just released from Design Rush, meaning only 1 in 5 visitors to the web is human, and that is forcing businesses to rethink their marketing, analytics, and engagement strategies.</itunes:subtitle>
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      <pubDate>Wed, 5 Mar 2025 07:00:00 +0000</pubDate>
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      <itunes:summary>As our world becomes more driven in every way by AI, the trend is actually favorable despite current reticence. 38% of shoppers now like the idea of personalized product recommendations made by chatbots. 31% say AI helps them discover new products faster. Large scale adoption of AI purchasing requires a fundamental shift in consumer behavior, and that&apos;s just not happening currently and likely won&apos;t be anytime soon.</itunes:summary>
      <itunes:subtitle>As our world becomes more driven in every way by AI, the trend is actually favorable despite current reticence. 38% of shoppers now like the idea of personalized product recommendations made by chatbots. 31% say AI helps them discover new products faster. Large scale adoption of AI purchasing requires a fundamental shift in consumer behavior, and that&apos;s just not happening currently and likely won&apos;t be anytime soon.</itunes:subtitle>
      <itunes:keywords>ai, ai adoption, ai chatbots, consumer use for ai</itunes:keywords>
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      <title>New High Speed Internet on the Way</title>
      <description><![CDATA[According to Google, its latest connectivity project known as Tara, iss intended to bring fast, affordable connectivity to the world using a new approach to wireless optical communications technology. It uses invisible beams of light to deliver high speed connectivity over long distances. Similar to the way traditional fiber uses light to carry data through cables in the ground, but this requires no cabling to transport the signal at all.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Tue, 4 Mar 2025 07:00:00 +0000</pubDate>
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      <itunes:title>New High Speed Internet on the Way</itunes:title>
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      <itunes:duration>00:02:25</itunes:duration>
      <itunes:summary>According to Google, its latest connectivity project known as Tara, iss intended to bring fast, affordable connectivity to the world using a new approach to wireless optical communications technology. It uses invisible beams of light to deliver high speed connectivity over long distances. Similar to the way traditional fiber uses light to carry data through cables in the ground, but this requires no cabling to transport the signal at all. </itunes:summary>
      <itunes:subtitle>According to Google, its latest connectivity project known as Tara, iss intended to bring fast, affordable connectivity to the world using a new approach to wireless optical communications technology. It uses invisible beams of light to deliver high speed connectivity over long distances. Similar to the way traditional fiber uses light to carry data through cables in the ground, but this requires no cabling to transport the signal at all. </itunes:subtitle>
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      <title>Specialty Food Categories Trending Hot</title>
      <description><![CDATA[Food products that are trending hot in 2025 based on the new study released by the Specialty Food Association. The Group's Trend Spotter Panel has just completed an evaluation of thousands of new food products and novel flavors. Snacks for dinner have become a big thing in recent years, but this year's entries are more diverse, featuring vegan, high protein, functional, luxurious, and crunchy items. Wellness and quick healthy snacks will continue to inspire us all. Listen for full list.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 28 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Specialty Food Categories Trending Hot</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:49</itunes:duration>
      <itunes:summary>Food products that are trending hot in 2025 based on the new study released by the Specialty Food Association. The Group&apos;s Trend Spotter Panel has just completed an evaluation of thousands of new food products and novel flavors. Snacks for dinner have become a big thing in recent years, but this year&apos;s entries are more diverse, featuring vegan, high protein, functional, luxurious, and crunchy items. Wellness and quick healthy snacks will continue to inspire us all. Listen for full list.
</itunes:summary>
      <itunes:subtitle>Food products that are trending hot in 2025 based on the new study released by the Specialty Food Association. The Group&apos;s Trend Spotter Panel has just completed an evaluation of thousands of new food products and novel flavors. Snacks for dinner have become a big thing in recent years, but this year&apos;s entries are more diverse, featuring vegan, high protein, functional, luxurious, and crunchy items. Wellness and quick healthy snacks will continue to inspire us all. Listen for full list.
</itunes:subtitle>
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      <itunes:episode>755</itunes:episode>
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      <title>Power of Personalization Online</title>
      <description><![CDATA[A Harris poll, found consumers ranked shopping as the activity that gave them the most joy when spending time online with streaming content and interacting with social media ranking second and third respectively. When it comes to online shopping, the data makes clear that driving a more personalized and relevant experience for consumers is critical. Online shoppers are twice as likely to engage with relevant products, services, and marketing messages at the transaction moment of their purchase journey.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 27 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Power of Personalization Online</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>A Harris poll, found consumers ranked shopping as the activity that gave them the most joy when spending time online with streaming content and interacting with social media ranking second and third respectively. When it comes to online shopping, the data makes clear that driving a more personalized and relevant experience for consumers is critical. Online shoppers are twice as likely to engage with relevant products, services, and marketing messages at the transaction moment of their purchase journey.
</itunes:summary>
      <itunes:subtitle>A Harris poll, found consumers ranked shopping as the activity that gave them the most joy when spending time online with streaming content and interacting with social media ranking second and third respectively. When it comes to online shopping, the data makes clear that driving a more personalized and relevant experience for consumers is critical. Online shoppers are twice as likely to engage with relevant products, services, and marketing messages at the transaction moment of their purchase journey.
</itunes:subtitle>
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      <itunes:episode>754</itunes:episode>
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      <title>Digital Advertising Contunues to Grow</title>
      <description><![CDATA[The digital advertising market in the United States closed 2024 on a big high note with ad spending across mobile, desktop, and over the top platforms reaching $34 billion in sales during the fourth quarter. Digital in every way from e-commerce sales to digital advertising continues to show strong growth Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 26 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Digital Advertising Contunues to Grow</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:54</itunes:duration>
      <itunes:summary>The digital advertising market in the United States closed 2024 on a big high note with ad spending across mobile, desktop, and over the top platforms reaching $34 billion in sales during the fourth quarter. Digital in every way from e-commerce sales to digital advertising continues to show strong growth</itunes:summary>
      <itunes:subtitle>The digital advertising market in the United States closed 2024 on a big high note with ad spending across mobile, desktop, and over the top platforms reaching $34 billion in sales during the fourth quarter. Digital in every way from e-commerce sales to digital advertising continues to show strong growth</itunes:subtitle>
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      <itunes:episode>753</itunes:episode>
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      <title>Forbes Ranking of Top Employers</title>
      <description><![CDATA[Forbes, America's Best large and mid-size employers is now out. Several notable Michigan companies made the list. Employees surveyed were asked if they recommend their employer to others and rate it based on a range of criteria, including salary, work environment, training programs, and opportunities to advance as well. Forbes said research has shown employees have remained relatively steadfast when asked what they care about most in an employer. www.forbes.com to see the full list.
  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 25 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Forbes Ranking of Top Employers</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:24</itunes:duration>
      <itunes:summary>Forbes, America&apos;s Best large and mid-size employers is now out. Several notable Michigan companies made the list. Employees surveyed were asked if they recommend their employer to others and rate it based on a range of criteria, including salary, work environment, training programs, and opportunities to advance as well. Forbes said research has shown employees have remained relatively steadfast when asked what they care about most in an employer. www.forbes.com to see the full list.
 </itunes:summary>
      <itunes:subtitle>Forbes, America&apos;s Best large and mid-size employers is now out. Several notable Michigan companies made the list. Employees surveyed were asked if they recommend their employer to others and rate it based on a range of criteria, including salary, work environment, training programs, and opportunities to advance as well. Forbes said research has shown employees have remained relatively steadfast when asked what they care about most in an employer. www.forbes.com to see the full list.
 </itunes:subtitle>
      <itunes:keywords>best companies to work for, forbes, best employers, employee satisfaction</itunes:keywords>
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      <title>Venture Funding to Black Founders Decreasing</title>
      <description><![CDATA[Today more than 48 million Americans self-identify as black per Pew research. Representing 14.4% of the US population. As reported in TechCrunch, if funding share was in line with population, one would expect companies with a black founder or co-founder to attract more than 14.4% of all funding, given that startups commonly have more than one founder. Darren Dodson, founding partner and managing director at Lumen Capital, a venture fund operating on the basis that bias hinders optimal financial performance, says there's a lot of work to do on addressing issues of bias. The proportionately low funding totals demonstrate that investors appear to be passing on promising entrepreneurs due specifically to racial bias, and demographics support this. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 12 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Venture Funding to Black Founders Decreasing</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:30</itunes:duration>
      <itunes:summary>Today more than 48 million Americans self-identify as black per Pew research. Representing 14.4% of the US population. As reported in TechCrunch, if funding share was in line with population, one would expect companies with a black founder or co-founder to attract more than 14.4% of all funding, given that startups commonly have more than one founder. Darren Dodson, founding partner and managing director at Lumen Capital, a venture fund operating on the basis that bias hinders optimal financial performance, says there&apos;s a lot of work to do on addressing issues of bias. The proportionately low funding totals demonstrate that investors appear to be passing on promising entrepreneurs due specifically to racial bias, and demographics support this.</itunes:summary>
      <itunes:subtitle>Today more than 48 million Americans self-identify as black per Pew research. Representing 14.4% of the US population. As reported in TechCrunch, if funding share was in line with population, one would expect companies with a black founder or co-founder to attract more than 14.4% of all funding, given that startups commonly have more than one founder. Darren Dodson, founding partner and managing director at Lumen Capital, a venture fund operating on the basis that bias hinders optimal financial performance, says there&apos;s a lot of work to do on addressing issues of bias. The proportionately low funding totals demonstrate that investors appear to be passing on promising entrepreneurs due specifically to racial bias, and demographics support this.</itunes:subtitle>
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      <title>Remote Work Not Going Away Anytime Soon</title>
      <description><![CDATA[Nearly half of workers in a cohort surveyed by Pew Research of workers who are currently working from home at least some of the time, say that if their employer no longer allowed them to work from home, they would be unlikely to stay at their current job. Now, this includes 26% of those who say they'd be very unlikely to stay a smaller share, 36% say they'd be likely to stick at their job even if they had to come in every day and 20% say they'd be very likely to do so. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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advertising.
]]></description>
      <pubDate>Tue, 11 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Remote Work Not Going Away Anytime Soon</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:57</itunes:duration>
      <itunes:summary>Nearly half of workers in a cohort surveyed by Pew Research of workers who are currently working from home at least some of the time, say that if their employer no longer allowed them to work from home, they would be unlikely to stay at their current job. Now, this includes 26% of those who say they&apos;d be very unlikely to stay a smaller share, 36% say they&apos;d be likely to stick at their job even if they had to come in every day and 20% say they&apos;d be very likely to do so.</itunes:summary>
      <itunes:subtitle>Nearly half of workers in a cohort surveyed by Pew Research of workers who are currently working from home at least some of the time, say that if their employer no longer allowed them to work from home, they would be unlikely to stay at their current job. Now, this includes 26% of those who say they&apos;d be very unlikely to stay a smaller share, 36% say they&apos;d be likely to stick at their job even if they had to come in every day and 20% say they&apos;d be very likely to do so.</itunes:subtitle>
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      <itunes:episode>748</itunes:episode>
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      <title>Local Advertising Proving Effective in 2025</title>
      <description><![CDATA[Why local marketing and advertising? Local advertising works because of its relevancy. Local campaigns can capitalize on the immediacy of customer intent, leading to a higher conversion rate and more tangible results.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 10 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Local Advertising Proving Effective in 2025</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>Why local marketing and advertising? Local advertising works because of its relevancy. Local campaigns can capitalize on the immediacy of customer intent, leading to a higher conversion rate and more tangible results.
</itunes:summary>
      <itunes:subtitle>Why local marketing and advertising? Local advertising works because of its relevancy. Local campaigns can capitalize on the immediacy of customer intent, leading to a higher conversion rate and more tangible results.
</itunes:subtitle>
      <itunes:keywords>ad spend, local marketing, google, global advertising</itunes:keywords>
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      <itunes:episode>749</itunes:episode>
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      <title>Best States to Start a New Business Today</title>
      <description><![CDATA[Wallet Hub released its annual ranking of the best states for starting a new business in the US. Wallet Hub's approach is based on comparing the 50 states across 3 key dimensions. One business environment. Two, access to resources critical to starting a business. And three, the costs of starting a new business. The top 5 states to start a new business in, according to Wallet Hub: Idaho, Texas, Utah, Georgia, Florida. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 5 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Best States to Start a New Business Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:06</itunes:duration>
      <itunes:summary>Wallet Hub released its annual ranking of the best states for starting a new business in the US. Wallet Hub&apos;s approach is based on comparing the 50 states across 3 key dimensions. One business environment. Two, access to resources critical to starting a business. And three, the costs of starting a new business. The top 5 states to start a new business in, according to Wallet Hub: Idaho, Texas, Utah, Georgia, Florida.</itunes:summary>
      <itunes:subtitle>Wallet Hub released its annual ranking of the best states for starting a new business in the US. Wallet Hub&apos;s approach is based on comparing the 50 states across 3 key dimensions. One business environment. Two, access to resources critical to starting a business. And three, the costs of starting a new business. The top 5 states to start a new business in, according to Wallet Hub: Idaho, Texas, Utah, Georgia, Florida.</itunes:subtitle>
      <itunes:keywords>wallet hub, starting a business</itunes:keywords>
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      <itunes:episode>747</itunes:episode>
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      <title>How to Increase Your Odds for PR Coverage</title>
      <description><![CDATA[One of the greatest opportunities small businesses have is the opportunity to gain exposure for one's business through the power of the press. Producing and distributing a press release to journalists who cover your field of endeavor, and having them pick up your story and put it in print can be such a huge windfall for small businesses. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 4 Feb 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>How to Increase Your Odds for PR Coverage</itunes:title>
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      <itunes:summary>One of the greatest opportunities small businesses have is the opportunity to gain exposure for one&apos;s business through the power of the press. Producing and distributing a press release to journalists who cover your field of endeavor, and having them pick up your story and put it in print can be such a huge windfall for small businesses.</itunes:summary>
      <itunes:subtitle>One of the greatest opportunities small businesses have is the opportunity to gain exposure for one&apos;s business through the power of the press. Producing and distributing a press release to journalists who cover your field of endeavor, and having them pick up your story and put it in print can be such a huge windfall for small businesses.</itunes:subtitle>
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      <title>Employees Fear Losing Jobs to AI</title>
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      <pubDate>Mon, 3 Feb 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Employees Fear Losing Jobs to AI</itunes:title>
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      <itunes:duration>00:02:26</itunes:duration>
      <itunes:summary>While CEOs battled their FOMO, that&apos;s fear of missing out, of course, their employees are experiencing a different side of the AI revolution. A phenomenon now coined FOBO, the fear of becoming obsolete, driven specifically by the fear that the speed of artificial intelligence development is outpacing the re-skilling of employees.</itunes:summary>
      <itunes:subtitle>While CEOs battled their FOMO, that&apos;s fear of missing out, of course, their employees are experiencing a different side of the AI revolution. A phenomenon now coined FOBO, the fear of becoming obsolete, driven specifically by the fear that the speed of artificial intelligence development is outpacing the re-skilling of employees.</itunes:subtitle>
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      <description><![CDATA[small and medium-sized enterprises are among the most trusted institutions in America, w/ 21% of respondents trusting them to tell the truth. Four times the trust level for big corporations. Shahar Silverat, Media Post, explains, Personal engagement defines the trust gap between small businesses and large corporations because small businesses generally operate w/ smaller footprints and more localized presences. They more directly understand their customer's values. People trust a company when the humans behind it are identifiable and relatable.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 30 Jan 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Trust in Small Business Provides Competitive Advantage</itunes:title>
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      <itunes:summary>small and medium-sized enterprises are among the most trusted institutions in America, w/ 21% of respondents trusting them to tell the truth. Four times the trust level for big corporations. Shahar Silverat, Media Post, explains, Personal engagement defines the trust gap between small businesses and large corporations because small businesses generally operate w/ smaller footprints and more localized presences. They more directly understand their customer&apos;s values. People trust a company when the humans behind it are identifiable and relatable. </itunes:summary>
      <itunes:subtitle>small and medium-sized enterprises are among the most trusted institutions in America, w/ 21% of respondents trusting them to tell the truth. Four times the trust level for big corporations. Shahar Silverat, Media Post, explains, Personal engagement defines the trust gap between small businesses and large corporations because small businesses generally operate w/ smaller footprints and more localized presences. They more directly understand their customer&apos;s values. People trust a company when the humans behind it are identifiable and relatable. </itunes:subtitle>
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      <title>New Study Shows Use of AI Not Yet Optimized</title>
      <description><![CDATA[For AI to be successful, it's not enough for the CMO and CIO to communicate with one another, every member of both teams needs to be in sync on use cases and how they measure success. Structure your AI to fit your marketing goals. Clear data sets, KPI's & metrics are critical for marketing success w/ AI. And take responsible risks, experiment with your use of AI and creatively infuse AI into new areas or interactions w/ consumers.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 29 Jan 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New Study Shows Use of AI Not Yet Optimized</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:32</itunes:duration>
      <itunes:summary>For AI to be successful, it&apos;s not enough for the CMO and CIO to communicate with one another, every member of both teams needs to be in sync on use cases and how they measure success. Structure your AI to fit your marketing goals. Clear data sets, KPI&apos;s &amp; metrics are critical for marketing success w/ AI. And take responsible risks, experiment with your use of AI and creatively infuse AI into new areas or interactions w/ consumers. </itunes:summary>
      <itunes:subtitle>For AI to be successful, it&apos;s not enough for the CMO and CIO to communicate with one another, every member of both teams needs to be in sync on use cases and how they measure success. Structure your AI to fit your marketing goals. Clear data sets, KPI&apos;s &amp; metrics are critical for marketing success w/ AI. And take responsible risks, experiment with your use of AI and creatively infuse AI into new areas or interactions w/ consumers. </itunes:subtitle>
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      <title>Online Car Sales Heating Up</title>
      <description><![CDATA[Big news when it comes to online sales is heating up as big online marketplaces like Amazon and eBay are making moves to position themselves to be able to play more aggressively in this space by pairing with Hyundai and Carmel selling cars. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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]]></description>
      <pubDate>Fri, 17 Jan 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Online Car Sales Heating Up</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:22</itunes:duration>
      <itunes:summary>Big news when it comes to online sales is heating up as big online marketplaces like Amazon and eBay are making moves to position themselves to be able to play more aggressively in this space by pairing with Hyundai and Carmel selling cars.</itunes:summary>
      <itunes:subtitle>Big news when it comes to online sales is heating up as big online marketplaces like Amazon and eBay are making moves to position themselves to be able to play more aggressively in this space by pairing with Hyundai and Carmel selling cars.</itunes:subtitle>
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      <title>Text Messaging Proving Effective</title>
      <description><![CDATA[2025 Mobile Consumer Insights report from Vibes makes clear that consumers not only like text messages, they want more of them. 13% now want to receive text messages once a day. Try adding text messaging to your marketing mix as a channel to reach and engage your best customers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 16 Jan 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Text Messaging Proving Effective</itunes:title>
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      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>2025 Mobile Consumer Insights report from Vibes makes clear that consumers not only like text messages, they want more of them. 13% now want to receive text messages once a day. Try adding text messaging to your marketing mix as a channel to reach and engage your best customers.</itunes:summary>
      <itunes:subtitle>2025 Mobile Consumer Insights report from Vibes makes clear that consumers not only like text messages, they want more of them. 13% now want to receive text messages once a day. Try adding text messaging to your marketing mix as a channel to reach and engage your best customers.</itunes:subtitle>
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      <title>Work Related Stress Negatively Impacts Employees</title>
      <description><![CDATA[OSHA reports approx 65% of US workers surveyed have characterized work as being a very significant or somewhat significant source of stress in their lives. Employers can identify someone struggling with stress at work first, it's important for employees to be heard. Show empathy and provide access to coping and resiliency resources, supportive networks, and services they can use to address their condition. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 15 Jan 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Work Related Stress Negatively Impacts Employees</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:33</itunes:duration>
      <itunes:summary>OSHA reports approx 65% of US workers surveyed have characterized work as being a very significant or somewhat significant source of stress in their lives. Employers can identify someone struggling with stress at work first, it&apos;s important for employees to be heard. Show empathy and provide access to coping and resiliency resources, supportive networks, and services they can use to address their condition.</itunes:summary>
      <itunes:subtitle>OSHA reports approx 65% of US workers surveyed have characterized work as being a very significant or somewhat significant source of stress in their lives. Employers can identify someone struggling with stress at work first, it&apos;s important for employees to be heard. Show empathy and provide access to coping and resiliency resources, supportive networks, and services they can use to address their condition.</itunes:subtitle>
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      <title>New Ranking has Michigan 3rd in Small Business Growth</title>
      <description><![CDATA[Reported in D Business, indicates that Michigan is the third most prolific state in the nation for startup business growth with 325,467 registered new businesses started in 2023. Compared to 298,855 in 2022, that represents an 8.9% increase in new businesses being started between '22 and '23 and puts Michigan at third best in the nation based on the number of new business startups. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Tue, 14 Jan 2025 07:00:00 +0000</pubDate>
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      <itunes:title>New Ranking has Michigan 3rd in Small Business Growth</itunes:title>
      <itunes:author>StartupNation</itunes:author>
      <itunes:duration>00:02:36</itunes:duration>
      <itunes:summary>Reported in D Business, indicates that Michigan is the third most prolific state in the nation for startup business growth with 325,467 registered new businesses started in 2023. Compared to 298,855 in 2022, that represents an 8.9% increase in new businesses being started between &apos;22 and &apos;23 and puts Michigan at third best in the nation based on the number of new business startups.</itunes:summary>
      <itunes:subtitle>Reported in D Business, indicates that Michigan is the third most prolific state in the nation for startup business growth with 325,467 registered new businesses started in 2023. Compared to 298,855 in 2022, that represents an 8.9% increase in new businesses being started between &apos;22 and &apos;23 and puts Michigan at third best in the nation based on the number of new business startups.</itunes:subtitle>
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      <title>Weight Loss Drugs Impacting Grocery Sales</title>
      <description><![CDATA[Sally Lyons, Wyatt Global Executive Vice President and Chief Advisor, recent study says this, use of GLP-1 drugs are undoubtedly hurting grocery sales. Higher income households earning over $125,000 a year have reduced their grocery spending by 8.6%, and there's no doubt that as adoption of these drugs continues to grow, there's going to be a greater and greater impact on the grocery business.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 9 Jan 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Weight Loss Drugs Impacting Grocery Sales</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
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      <itunes:summary>Sally Lyons, Wyatt Global Executive Vice President and Chief Advisor, recent study says this, use of GLP-1 drugs are undoubtedly hurting grocery sales. Higher income households earning over $125,000 a year have reduced their grocery spending by 8.6%, and there&apos;s no doubt that as adoption of these drugs continues to grow, there&apos;s going to be a greater and greater impact on the grocery business.
</itunes:summary>
      <itunes:subtitle>Sally Lyons, Wyatt Global Executive Vice President and Chief Advisor, recent study says this, use of GLP-1 drugs are undoubtedly hurting grocery sales. Higher income households earning over $125,000 a year have reduced their grocery spending by 8.6%, and there&apos;s no doubt that as adoption of these drugs continues to grow, there&apos;s going to be a greater and greater impact on the grocery business.
</itunes:subtitle>
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      <title>Final Tally 2024 Holiday Sales Results</title>
      <description><![CDATA[Salesforce reports that holiday retail sales reached $282B in the US. That's up 4% year over year, and $1.2 trillion globally, a 3% rise from last year.  Celia Schwartz, Salesforce, Director of Consumer Insights, said in a statement, retailers had a robust holiday season indeed, but issued a cautionary statement that is a 28% increase in returns compared to last year. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Wed, 8 Jan 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Final Tally 2024 Holiday Sales Results</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:22</itunes:duration>
      <itunes:summary>Salesforce reports that holiday retail sales reached $282B in the US. That&apos;s up 4% year over year, and $1.2 trillion globally, a 3% rise from last year.  Celia Schwartz, Salesforce, Director of Consumer Insights, said in a statement, retailers had a robust holiday season indeed, but issued a cautionary statement that is a 28% increase in returns compared to last year.</itunes:summary>
      <itunes:subtitle>Salesforce reports that holiday retail sales reached $282B in the US. That&apos;s up 4% year over year, and $1.2 trillion globally, a 3% rise from last year.  Celia Schwartz, Salesforce, Director of Consumer Insights, said in a statement, retailers had a robust holiday season indeed, but issued a cautionary statement that is a 28% increase in returns compared to last year.</itunes:subtitle>
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      <title>THe Power of the Mobile Phone to Reach Customers</title>
      <description><![CDATA[Consumers now check their phones 205 times a day. That's up from 144 times in 2023. According to new data just released by reviews.org. They just completed a study focused on cell phone usage statistics. This data makes clear, it's a powerful opportunity and a prime focus for small business owners as we start 2025. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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]]></description>
      <pubDate>Tue, 7 Jan 2025 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>THe Power of the Mobile Phone to Reach Customers</itunes:title>
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      <itunes:summary>Consumers now check their phones 205 times a day. That&apos;s up from 144 times in 2023. According to new data just released by reviews.org. They just completed a study focused on cell phone usage statistics. This data makes clear, it&apos;s a powerful opportunity and a prime focus for small business owners as we start 2025.</itunes:summary>
      <itunes:subtitle>Consumers now check their phones 205 times a day. That&apos;s up from 144 times in 2023. According to new data just released by reviews.org. They just completed a study focused on cell phone usage statistics. This data makes clear, it&apos;s a powerful opportunity and a prime focus for small business owners as we start 2025.</itunes:subtitle>
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      <pubDate>Mon, 6 Jan 2025 07:00:00 +0000</pubDate>
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      <itunes:title>Consumer Mistrust in Big Brands Rising</itunes:title>
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      <itunes:summary>2025 will include sharp increases in consumer mistrust of brands as people navigate the choppy waters of the higher prices they now confront. Consumers attribute constant and unpredictable price changes to gouging and brand opportunism.</itunes:summary>
      <itunes:subtitle>2025 will include sharp increases in consumer mistrust of brands as people navigate the choppy waters of the higher prices they now confront. Consumers attribute constant and unpredictable price changes to gouging and brand opportunism.</itunes:subtitle>
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      <title>Facebook #1 Social Media Platform to Reach Moms</title>
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      <pubDate>Tue, 24 Dec 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Facebook #1 Social Media Platform to Reach Moms</itunes:title>
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      <itunes:summary>Moms make over 70% of all household purchases. Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, that according to September ComScore data, 93.3% of US mothers are on social media. Those of us who are in business and are focused on making sales better be focused on getting the attention of moms.</itunes:summary>
      <itunes:subtitle>Moms make over 70% of all household purchases. Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, that according to September ComScore data, 93.3% of US mothers are on social media. Those of us who are in business and are focused on making sales better be focused on getting the attention of moms.</itunes:subtitle>
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      <title>MI Outdoor Recreational Sector is a Significant Economic Driver</title>
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      <pubDate>Mon, 23 Dec 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>MI Outdoor Recreational Sector is a Significant Economic Driver</itunes:title>
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      <itunes:summary>As reported by Axios Detroit, Michigan&apos;s outdoor recreation industry pumped $13.9B into the state&apos;s economy last year. In addition to the tourism activities associated w/ the state&apos;s recreational sector, it&apos;s the production, the warehousing, the shipping of outdoor recreation specific goods, the jobs in those businesses, for example, from the manufacturing of boats, outdoor apparel, and even fly lines for fly fishing.</itunes:summary>
      <itunes:subtitle>As reported by Axios Detroit, Michigan&apos;s outdoor recreation industry pumped $13.9B into the state&apos;s economy last year. In addition to the tourism activities associated w/ the state&apos;s recreational sector, it&apos;s the production, the warehousing, the shipping of outdoor recreation specific goods, the jobs in those businesses, for example, from the manufacturing of boats, outdoor apparel, and even fly lines for fly fishing.</itunes:subtitle>
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      <title>Super Saturday Shopping Expected to be Brisk</title>
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      <pubDate>Fri, 20 Dec 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Super Saturday, holiday retail, holiday shopping, shop small, shop main street, National Retail Federation, Jeff Sloan)</author>
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      <itunes:title>Super Saturday Shopping Expected to be Brisk</itunes:title>
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      <itunes:summary>While we scramble to make those last minute purchases, retailers will be ringing those cash registers as an estimated 157 million consumers plan to still shop on the last Saturday before Christmas according to the annual survey released this week by the National Retail Federation.</itunes:summary>
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      <title>New Challenge Offered For Startups</title>
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      <pubDate>Thu, 19 Dec 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New Challenge Offered For Startups</itunes:title>
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      <itunes:summary>The Snowflake Startup Challenge, for early stage startups that are building innovative applications and products, is open. Powered by Snowflake&apos;s AI Data Cloud, the winner and finalists receive up to a million dollars in investments from Snowflake and mentorship from industry leaders at New York Stock Exchange. Deadline to apply is March 1st, 2025. Go to snowflake.com/challenge</itunes:summary>
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      <title>Early Look at Holiday Shopping Sales Results</title>
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      <pubDate>Wed, 18 Dec 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Early Look at Holiday Shopping Sales Results</itunes:title>
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      <itunes:duration>00:02:17</itunes:duration>
      <itunes:summary>AI is playing a major role this year as Salesforce reports that AI will influence as much as $200 billion in sales as retailers have increased their use of generative AI and chatbot agents, and that&apos;s a 23% week over week increase just since Cyber Monday.</itunes:summary>
      <itunes:subtitle>AI is playing a major role this year as Salesforce reports that AI will influence as much as $200 billion in sales as retailers have increased their use of generative AI and chatbot agents, and that&apos;s a 23% week over week increase just since Cyber Monday.</itunes:subtitle>
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      <title>Employers Beware of Revenge Quitting</title>
      <description><![CDATA[Latest workforce trend known as revenge quitting, when workers who feel particularly burned out or frustrated may be more likely to quit w/ little regard to whether they leave on good terms w/ their employee or not. A recent report on workplace trends for 2025 by Glassdoor noted that a wave of revenge quitting is on the horizon. What's an employer to do? Take extra care to ensure a strong company culture in which employees feel appreciated, wanted, and heard.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 17 Dec 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Employers Beware of Revenge Quitting</itunes:title>
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      <itunes:duration>00:02:20</itunes:duration>
      <itunes:summary>Latest workforce trend known as revenge quitting, when workers who feel particularly burned out or frustrated may be more likely to quit w/ little regard to whether they leave on good terms w/ their employee or not. A recent report on workplace trends for 2025 by Glassdoor noted that a wave of revenge quitting is on the horizon. What&apos;s an employer to do? Take extra care to ensure a strong company culture in which employees feel appreciated, wanted, and heard.
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      <itunes:subtitle>Latest workforce trend known as revenge quitting, when workers who feel particularly burned out or frustrated may be more likely to quit w/ little regard to whether they leave on good terms w/ their employee or not. A recent report on workplace trends for 2025 by Glassdoor noted that a wave of revenge quitting is on the horizon. What&apos;s an employer to do? Take extra care to ensure a strong company culture in which employees feel appreciated, wanted, and heard.
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      <title>TikTok Has Major Holiday Sales Impact</title>
      <description><![CDATA[Ryan Goff, Executive VP Chief Marketing Officer and Social Media Marketing Director at MGH said, content creators and businesses alike should take note of the opportunity the TikTok platform presents. The impact of compelling content and reviews have on purchasing decisions as we dive head first into the competitive holiday season. So if you're a merchant looking for a way to create awareness and drive direct sales, look to social media platforms like TikTok and others to do just that this holiday season
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 5 Dec 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>TikTok Has Major Holiday Sales Impact</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:28</itunes:duration>
      <itunes:summary>Ryan Goff, Executive VP Chief Marketing Officer and Social Media Marketing Director at MGH said, content creators and businesses alike should take note of the opportunity the TikTok platform presents. The impact of compelling content and reviews have on purchasing decisions as we dive head first into the competitive holiday season. So if you&apos;re a merchant looking for a way to create awareness and drive direct sales, look to social media platforms like TikTok and others to do just that this holiday season
</itunes:summary>
      <itunes:subtitle>Ryan Goff, Executive VP Chief Marketing Officer and Social Media Marketing Director at MGH said, content creators and businesses alike should take note of the opportunity the TikTok platform presents. The impact of compelling content and reviews have on purchasing decisions as we dive head first into the competitive holiday season. So if you&apos;re a merchant looking for a way to create awareness and drive direct sales, look to social media platforms like TikTok and others to do just that this holiday season
</itunes:subtitle>
      <itunes:keywords>social media platforms, tiktok, consumer shopping, social media marketing, holiday shopping, impact on sales</itunes:keywords>
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      <title>Mobile Shopping Driving Record Sales</title>
      <description><![CDATA[Adobe Analytics measured the impact of marketing investments this season. Consumers spent an overall $6.1 billion online on Thanksgiving Day, up 8.8% year over year. Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales, which represents $3.6 billion in online spending via mobile, up 10.5% year over year. The process of optimizing your site on mobile has never been easier as an endless array of tools and resources at your fingertips these days to do just that.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 4 Dec 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Mobile Shopping Driving Record Sales</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:44</itunes:duration>
      <itunes:summary>Adobe Analytics measured the impact of marketing investments this season. Consumers spent an overall $6.1 billion online on Thanksgiving Day, up 8.8% year over year. Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales, which represents $3.6 billion in online spending via mobile, up 10.5% year over year. The process of optimizing your site on mobile has never been easier as an endless array of tools and resources at your fingertips these days to do just that. </itunes:summary>
      <itunes:subtitle>Adobe Analytics measured the impact of marketing investments this season. Consumers spent an overall $6.1 billion online on Thanksgiving Day, up 8.8% year over year. Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales, which represents $3.6 billion in online spending via mobile, up 10.5% year over year. The process of optimizing your site on mobile has never been easier as an endless array of tools and resources at your fingertips these days to do just that. </itunes:subtitle>
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      <title>Consumer Returns A Major Factor in E-Commerce Operations</title>
      <description><![CDATA[New data from E-marketer highlights the total return value to reach $931 billion this year. That's a 2% increase over 2023 and 81% of US digital shoppers review return policies before making a purchase with a merchant for the first time, and 73% agree that a poor returns experience impacts their decision to shop with a merchant in the future. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 3 Dec 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Consumer Returns A Major Factor in E-Commerce Operations</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:11</itunes:duration>
      <itunes:summary>New data from E-marketer highlights the total return value to reach $931 billion this year. That&apos;s a 2% increase over 2023 and 81% of US digital shoppers review return policies before making a purchase with a merchant for the first time, and 73% agree that a poor returns experience impacts their decision to shop with a merchant in the future.</itunes:summary>
      <itunes:subtitle>New data from E-marketer highlights the total return value to reach $931 billion this year. That&apos;s a 2% increase over 2023 and 81% of US digital shoppers review return policies before making a purchase with a merchant for the first time, and 73% agree that a poor returns experience impacts their decision to shop with a merchant in the future.</itunes:subtitle>
      <itunes:keywords>online retailers, customer returns, consumer returns, online shopping, online returns</itunes:keywords>
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      <itunes:episode>726</itunes:episode>
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      <title>Travel Expected to be Higher During Thanksgiving</title>
      <description><![CDATA[AAA announced 8 million people will travel 50 miles or more from their homes over the Thanksgiving travel period. AAA predicts that about 1.7 million more people are expected to travel for Thanksgiving than in 2023. 72M people plan to drive this Thanksgiving holiday while gas prices are comparatively lower to what they were in 2023. Air travel is expected to set records as well with about 5.84 million people flying domestically for the holiday. Up 11% over 2019. Cruises are getting in on the action with increases, nearly 2.3 million people have opted to take a cruise during the Thanksgiving holiday period.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 27 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Travel Expected to be Higher During Thanksgiving</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:54</itunes:duration>
      <itunes:summary>AAA announced 8 million people will travel 50 miles or more from their homes over the Thanksgiving travel period. AAA predicts that about 1.7 million more people are expected to travel for Thanksgiving than in 2023. 72M people plan to drive this Thanksgiving holiday while gas prices are comparatively lower to what they were in 2023. Air travel is expected to set records as well with about 5.84 million people flying domestically for the holiday. Up 11% over 2019. Cruises are getting in on the action with increases, nearly 2.3 million people have opted to take a cruise during the Thanksgiving holiday period. </itunes:summary>
      <itunes:subtitle>AAA announced 8 million people will travel 50 miles or more from their homes over the Thanksgiving travel period. AAA predicts that about 1.7 million more people are expected to travel for Thanksgiving than in 2023. 72M people plan to drive this Thanksgiving holiday while gas prices are comparatively lower to what they were in 2023. Air travel is expected to set records as well with about 5.84 million people flying domestically for the holiday. Up 11% over 2019. Cruises are getting in on the action with increases, nearly 2.3 million people have opted to take a cruise during the Thanksgiving holiday period. </itunes:subtitle>
      <itunes:keywords>aaa, thanksgiving travel, holiday travel</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>725</itunes:episode>
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      <title>Cyber Monday Sales Projected to be Up</title>
      <description><![CDATA[66% of US plan to shop on Black Friday while projections indicate that consumers plan to spend an average of $650 per person this year, up 15% from last year. I. Most will be using creative financing to make many of their purchases. Brian McCarthy, principal of Deloitte Consulting says this about the Deloitte report. This year we have a shorter holiday shopping season w/ Thanksgiving coming late. That combined with a deal focused consumer, means we expect holiday shoppers to spend big during Black Friday through Cyber Monday promotions.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 26 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Cyber Monday Sales Projected to be Up</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:21</itunes:duration>
      <itunes:summary>66% of US plan to shop on Black Friday while projections indicate that consumers plan to spend an average of $650 per person this year, up 15% from last year. I. Most will be using creative financing to make many of their purchases. Brian McCarthy, principal of Deloitte Consulting says this about the Deloitte report. This year we have a shorter holiday shopping season w/ Thanksgiving coming late. That combined with a deal focused consumer, means we expect holiday shoppers to spend big during Black Friday through Cyber Monday promotions. </itunes:summary>
      <itunes:subtitle>66% of US plan to shop on Black Friday while projections indicate that consumers plan to spend an average of $650 per person this year, up 15% from last year. I. Most will be using creative financing to make many of their purchases. Brian McCarthy, principal of Deloitte Consulting says this about the Deloitte report. This year we have a shorter holiday shopping season w/ Thanksgiving coming late. That combined with a deal focused consumer, means we expect holiday shoppers to spend big during Black Friday through Cyber Monday promotions. </itunes:subtitle>
      <itunes:keywords>cyber monday, consumer shopping, deloitte consulting, small business saturday, holiday shopping, black friday</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>723</itunes:episode>
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      <title>Verizon Small Business Grant Program to Consider</title>
      <description><![CDATA[Entries must complete eligible courses or events before December 13th, 2024, and you must submit your application on or before December 13th, 2024. This year, the program will award over a hundred business grants as part of their goal to reach 1 million small businesses by 2030. To learn more and apply, go to digitalready.verizon wireless.com/grants. You can also learn more about the program at startupnation.com Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 25 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Verizon Small Business Grant Program to Consider</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:26</itunes:duration>
      <itunes:summary>Entries must complete eligible courses or events before December 13th, 2024, and you must submit your application on or before December 13th, 2024. This year, the program will award over a hundred business grants as part of their goal to reach 1 million small businesses by 2030. To learn more and apply, go to digitalready.verizon wireless.com/grants. You can also learn more about the program at startupnation.com</itunes:summary>
      <itunes:subtitle>Entries must complete eligible courses or events before December 13th, 2024, and you must submit your application on or before December 13th, 2024. This year, the program will award over a hundred business grants as part of their goal to reach 1 million small businesses by 2030. To learn more and apply, go to digitalready.verizon wireless.com/grants. You can also learn more about the program at startupnation.com</itunes:subtitle>
      <itunes:keywords>verizon small business digital ready, verizon, funding opportunities, startupnation, verizon digital ready, small business grants</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>724</itunes:episode>
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      <title>Radio is King When it Comes to Audio</title>
      <description><![CDATA[Edison Research study reinforces radio not just as the leading ad supported audio platform, but as the undisputed champ of all audio in the US from Q4 2023 through Q3 2024, across demographics, young to old, including millennials and Gen Z. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 20 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Radio is King When it Comes to Audio</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>Edison Research study reinforces radio not just as the leading ad supported audio platform, but as the undisputed champ of all audio in the US from Q4 2023 through Q3 2024, across demographics, young to old, including millennials and Gen Z.</itunes:summary>
      <itunes:subtitle>Edison Research study reinforces radio not just as the leading ad supported audio platform, but as the undisputed champ of all audio in the US from Q4 2023 through Q3 2024, across demographics, young to old, including millennials and Gen Z.</itunes:subtitle>
      <itunes:keywords>ad spend, radio listeners, am radio, fm radio, radio ad time</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>722</itunes:episode>
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      <title>Local News Sources Tops in Trust</title>
      <description><![CDATA[Where can we get news and information we can count on being accurate and unbiased? Local newspapers and local TV stations.  The most trusted news source in the country today, judged by a study from America's Newspapers conducted by Code of Ventures. Being transparent and unbiased in reporting, 61% say that's most important. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 19 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Local News Sources Tops in Trust</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>Where can we get news and information we can count on being accurate and unbiased? Local newspapers and local TV stations.  The most trusted news source in the country today, judged by a study from America&apos;s Newspapers conducted by Code of Ventures. Being transparent and unbiased in reporting, 61% say that&apos;s most important.</itunes:summary>
      <itunes:subtitle>Where can we get news and information we can count on being accurate and unbiased? Local newspapers and local TV stations.  The most trusted news source in the country today, judged by a study from America&apos;s Newspapers conducted by Code of Ventures. Being transparent and unbiased in reporting, 61% say that&apos;s most important.</itunes:subtitle>
      <itunes:keywords>national media, local news source, newspapers, local news, radio</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>721</itunes:episode>
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      <title>Gen Z Spending Power Limited by Lack of Credit</title>
      <description><![CDATA[Survey by Bank of America's, Money Habits, financial education team shows more than half, 54% of Gen Zers age 18 to 27 receive financial assistance to make ends meet, 46% rely on their parents or family, 9% rely on assistance from the government. Gen Zers who receive financial assistance, use the money they get to help pay for groceries and toiletries, rent, utilities, phone plan, health insurance, payments, etc. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 18 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Gen Z Spending Power Limited by Lack of Credit</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:24</itunes:duration>
      <itunes:summary>Survey by Bank of America&apos;s, Money Habits, financial education team shows more than half, 54% of Gen Zers age 18 to 27 receive financial assistance to make ends meet, 46% rely on their parents or family, 9% rely on assistance from the government. Gen Zers who receive financial assistance, use the money they get to help pay for groceries and toiletries, rent, utilities, phone plan, health insurance, payments, etc.</itunes:summary>
      <itunes:subtitle>Survey by Bank of America&apos;s, Money Habits, financial education team shows more than half, 54% of Gen Zers age 18 to 27 receive financial assistance to make ends meet, 46% rely on their parents or family, 9% rely on assistance from the government. Gen Zers who receive financial assistance, use the money they get to help pay for groceries and toiletries, rent, utilities, phone plan, health insurance, payments, etc.</itunes:subtitle>
      <itunes:keywords>bank of america, financial assistance, gen z spending, spending power, gen z</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>720</itunes:episode>
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      <title>Use of Pay Later Options Increased this Holiday Season</title>
      <description><![CDATA[BNPL gaining popularity? Top reason, shoppers can better manage their finances. Parents surveyed indicate that they are using the option to make pricey purchases for their children by dividing the costs over time.  37% used it to take advantage of low or no interest rates associated with BMPL use. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 14 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Use of Pay Later Options Increased this Holiday Season</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:35</itunes:duration>
      <itunes:summary>BNPL gaining popularity? Top reason, shoppers can better manage their finances. Parents surveyed indicate that they are using the option to make pricey purchases for their children by dividing the costs over time.  37% used it to take advantage of low or no interest rates associated with BMPL use.</itunes:summary>
      <itunes:subtitle>BNPL gaining popularity? Top reason, shoppers can better manage their finances. Parents surveyed indicate that they are using the option to make pricey purchases for their children by dividing the costs over time.  37% used it to take advantage of low or no interest rates associated with BMPL use.</itunes:subtitle>
      <itunes:keywords>buy now pay later, retail, bnpl, consumer spending, holiday shopping</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>718</itunes:episode>
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      <title>Holiday Advertising Proven to be Effective</title>
      <description><![CDATA[eBay's research between July 7th and July 16th with a sample of 3000 holiday shoppers to learn more about what consumers like and dislike about the wash of ads this time of year, including estimates of how ads influence buying decisions. Key takeaway:  21% of consumers said holiday time advertisements help them find the best gifts, and the data shows that Gen Z and young millennials are even more likely to be influenced positively by advertising. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 13 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Holiday Advertising Proven to be Effective</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:57</itunes:duration>
      <itunes:summary>eBay&apos;s research between July 7th and July 16th with a sample of 3000 holiday shoppers to learn more about what consumers like and dislike about the wash of ads this time of year, including estimates of how ads influence buying decisions. Key takeaway:  21% of consumers said holiday time advertisements help them find the best gifts, and the data shows that Gen Z and young millennials are even more likely to be influenced positively by advertising.</itunes:summary>
      <itunes:subtitle>eBay&apos;s research between July 7th and July 16th with a sample of 3000 holiday shoppers to learn more about what consumers like and dislike about the wash of ads this time of year, including estimates of how ads influence buying decisions. Key takeaway:  21% of consumers said holiday time advertisements help them find the best gifts, and the data shows that Gen Z and young millennials are even more likely to be influenced positively by advertising.</itunes:subtitle>
      <itunes:keywords>ebay, advertising during the holidays, holiday advertising, holiday shopping</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>719</itunes:episode>
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      <title>How To Reach Gen Z Buyers Today</title>
      <description><![CDATA[Gen Z, worth around $360B in buying power in the US, and $450B globally. You can find Gen Z buyers to influence them and ultimately make sales to them on YouTube, where approximately 90% of the Gen Z population checks in at least once per month. Next, favorite platform is Instagram. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 5 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>How To Reach Gen Z Buyers Today</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:21</itunes:duration>
      <itunes:summary>Gen Z, worth around $360B in buying power in the US, and $450B globally. You can find Gen Z buyers to influence them and ultimately make sales to them on YouTube, where approximately 90% of the Gen Z population checks in at least once per month. Next, favorite platform is Instagram.</itunes:summary>
      <itunes:subtitle>Gen Z, worth around $360B in buying power in the US, and $450B globally. You can find Gen Z buyers to influence them and ultimately make sales to them on YouTube, where approximately 90% of the Gen Z population checks in at least once per month. Next, favorite platform is Instagram.</itunes:subtitle>
      <itunes:keywords>retail, social media platforms, gen z, gen z buyers, holiday shopping, youtube</itunes:keywords>
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      <itunes:episode>717</itunes:episode>
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      <title>The Power of Podcast Advertising Continues to Build</title>
      <description><![CDATA[Podcasts provide an incredibly unique experience because they are sought after by audiences rather than served to them. This means that every single touchpoint a listener has with a podcast is entirely intentional. Thinking of new ways to promote your business or product. Podcast advertising now commands serious consideration. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 4 Nov 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>The Power of Podcast Advertising Continues to Build</itunes:title>
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      <itunes:summary>Podcasts provide an incredibly unique experience because they are sought after by audiences rather than served to them. This means that every single touchpoint a listener has with a podcast is entirely intentional. Thinking of new ways to promote your business or product. Podcast advertising now commands serious consideration.</itunes:summary>
      <itunes:subtitle>Podcasts provide an incredibly unique experience because they are sought after by audiences rather than served to them. This means that every single touchpoint a listener has with a podcast is entirely intentional. Thinking of new ways to promote your business or product. Podcast advertising now commands serious consideration.</itunes:subtitle>
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      <pubDate>Fri, 1 Nov 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Social Media Platforms Key to Driving Awareness and Sales</itunes:title>
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      <itunes:summary>Murray Warnoff, director of Research at Ad Taxi, says, social media platforms are now the key for digital marketers looking to reach a variety of demographics regardless of gender, age, or income level. The frequency w/ which they participate and the time they spend doing so is increasing, and that helps influence the sale of products and services. People engaging on these platforms are now directly driving sales as 68% of adult consumers say they&apos;ve purchased something directly through a social media platform. </itunes:summary>
      <itunes:subtitle>Murray Warnoff, director of Research at Ad Taxi, says, social media platforms are now the key for digital marketers looking to reach a variety of demographics regardless of gender, age, or income level. The frequency w/ which they participate and the time they spend doing so is increasing, and that helps influence the sale of products and services. People engaging on these platforms are now directly driving sales as 68% of adult consumers say they&apos;ve purchased something directly through a social media platform. </itunes:subtitle>
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      <pubDate>Thu, 31 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Predictions for Holiday Shopping Behaviors</itunes:title>
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      <itunes:summary>Consumers will be tightening their shopping budgets, and given the desire to do greater due diligence before a purchase to ensure that they are getting the best price consumers are turning to new ways of finding and vetting items before they make their purchases. 88% of US consumers plan to make an effort to save money on their holiday shopping this year and 37% of those said they would compare prices online in at least three stores before making a purchase. </itunes:summary>
      <itunes:subtitle>Consumers will be tightening their shopping budgets, and given the desire to do greater due diligence before a purchase to ensure that they are getting the best price consumers are turning to new ways of finding and vetting items before they make their purchases. 88% of US consumers plan to make an effort to save money on their holiday shopping this year and 37% of those said they would compare prices online in at least three stores before making a purchase. </itunes:subtitle>
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      <description><![CDATA[Buy Now Pay Later (BNPL) has been used by 11% of US digital buyers in 2024 according to an e-marketer survey. This year, it's forecasted that there will be 86.5 million BNPL users in the US, nearly a third of the total US population with total BNPL payment volume at 94.29 billion projected this year. That's a 21% increase over 2023. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 29 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>BNPL Popular Credit Option These Days</itunes:title>
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      <itunes:summary>Buy Now Pay Later (BNPL) has been used by 11% of US digital buyers in 2024 according to an e-marketer survey. This year, it&apos;s forecasted that there will be 86.5 million BNPL users in the US, nearly a third of the total US population with total BNPL payment volume at 94.29 billion projected this year. That&apos;s a 21% increase over 2023.</itunes:summary>
      <itunes:subtitle>Buy Now Pay Later (BNPL) has been used by 11% of US digital buyers in 2024 according to an e-marketer survey. This year, it&apos;s forecasted that there will be 86.5 million BNPL users in the US, nearly a third of the total US population with total BNPL payment volume at 94.29 billion projected this year. That&apos;s a 21% increase over 2023.</itunes:subtitle>
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      <title>Deman for Dining Out: trending Down</title>
      <description><![CDATA[The Ipsos Consumer Tracker survey reporting a slowdown in demand of Americans dining out, their report shows a third of Americans say they've cut back on dining out, including fast food, sit downs, and delivery since the start of the year. While 38% say the same even about lunch. The one bright spot Americans just aren't prepared to give up their coffee habit. 27% say they're willing to give up their coffee habit. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Mon, 28 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Deman for Dining Out: trending Down</itunes:title>
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      <itunes:summary>The Ipsos Consumer Tracker survey reporting a slowdown in demand of Americans dining out, their report shows a third of Americans say they&apos;ve cut back on dining out, including fast food, sit downs, and delivery since the start of the year. While 38% say the same even about lunch. The one bright spot Americans just aren&apos;t prepared to give up their coffee habit. 27% say they&apos;re willing to give up their coffee habit.</itunes:summary>
      <itunes:subtitle>The Ipsos Consumer Tracker survey reporting a slowdown in demand of Americans dining out, their report shows a third of Americans say they&apos;ve cut back on dining out, including fast food, sit downs, and delivery since the start of the year. While 38% say the same even about lunch. The one bright spot Americans just aren&apos;t prepared to give up their coffee habit. 27% say they&apos;re willing to give up their coffee habit.</itunes:subtitle>
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      <title>Side Hustles Are Hot</title>
      <description><![CDATA[Lending Tree survey of nearly 2000 US Gen Z and millennials, more than half of young Americans have a side hustle. As a result of today's more challenging economy, 52% need the money earned from their side hustles to pay their primary bills. More than half of young Americans have a side hustle today that averages bringing in an additional $1,253 a month in supplemental income. Having a side hustle is becoming the norm.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 25 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Side Hustles Are Hot</itunes:title>
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      <itunes:duration>00:02:12</itunes:duration>
      <itunes:summary>Lending Tree survey of nearly 2000 US Gen Z and millennials, more than half of young Americans have a side hustle. As a result of today&apos;s more challenging economy, 52% need the money earned from their side hustles to pay their primary bills. More than half of young Americans have a side hustle today that averages bringing in an additional $1,253 a month in supplemental income. Having a side hustle is becoming the norm. </itunes:summary>
      <itunes:subtitle>Lending Tree survey of nearly 2000 US Gen Z and millennials, more than half of young Americans have a side hustle. As a result of today&apos;s more challenging economy, 52% need the money earned from their side hustles to pay their primary bills. More than half of young Americans have a side hustle today that averages bringing in an additional $1,253 a month in supplemental income. Having a side hustle is becoming the norm. </itunes:subtitle>
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advertising.
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      <pubDate>Wed, 23 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>North Americas Top Tech Talent Regions</itunes:title>
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      <itunes:duration>00:01:54</itunes:duration>
      <itunes:summary>Tech Talent Report 2024: 10 regions of North America w/ top tech talent: 10 Chicago, 9 Montreal, 8 Boston, 7 Seattle, 6 Dallas, 5 Los Angeles, 4 Wash DC, 3 Toronto, 2 New York City, and 1 SF Bay Area. To compete in a world that is driven by the introduction of new technologies to address everyday problems and drive new opportunities, you simply have to have access to top tech talent.</itunes:summary>
      <itunes:subtitle>Tech Talent Report 2024: 10 regions of North America w/ top tech talent: 10 Chicago, 9 Montreal, 8 Boston, 7 Seattle, 6 Dallas, 5 Los Angeles, 4 Wash DC, 3 Toronto, 2 New York City, and 1 SF Bay Area. To compete in a world that is driven by the introduction of new technologies to address everyday problems and drive new opportunities, you simply have to have access to top tech talent.</itunes:subtitle>
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      <title>Bad Customer Experience Creates Risk of Losing Customers</title>
      <description><![CDATA[Things you need to know to offer supreme customer service according to what customers want: 61% say they need to feel that they can trust the information you provide, 46% want an efficient experience when interacting with your company, 44% are focused on convenience, and 33% want to be treated with empathy according to 2025 Consumer Trends Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Fri, 18 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Bad Customer Experience Creates Risk of Losing Customers</itunes:title>
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      <itunes:duration>00:02:25</itunes:duration>
      <itunes:summary>Things you need to know to offer supreme customer service according to what customers want: 61% say they need to feel that they can trust the information you provide, 46% want an efficient experience when interacting with your company, 44% are focused on convenience, and 33% want to be treated with empathy according to 2025 Consumer Trends</itunes:summary>
      <itunes:subtitle>Things you need to know to offer supreme customer service according to what customers want: 61% say they need to feel that they can trust the information you provide, 46% want an efficient experience when interacting with your company, 44% are focused on convenience, and 33% want to be treated with empathy according to 2025 Consumer Trends</itunes:subtitle>
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      <title>Becoming an Entrepreneur A Top Choice For Young People</title>
      <description><![CDATA[The Square Future of Commerce reports a growing number, 54% of Gen Z young people want to grow up and become an entrepreneur. High school students surveyed in this report indicated that despite all the challenges, they aspire to become their own boss one day because as they say, it gives them more flexibility, independence, and opportunities to be creative in ways that more traditional nine-to-five jobs can't offer. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Tue, 15 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Becoming an Entrepreneur A Top Choice For Young People</itunes:title>
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      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>The Square Future of Commerce reports a growing number, 54% of Gen Z young people want to grow up and become an entrepreneur. High school students surveyed in this report indicated that despite all the challenges, they aspire to become their own boss one day because as they say, it gives them more flexibility, independence, and opportunities to be creative in ways that more traditional nine-to-five jobs can&apos;t offer.</itunes:summary>
      <itunes:subtitle>The Square Future of Commerce reports a growing number, 54% of Gen Z young people want to grow up and become an entrepreneur. High school students surveyed in this report indicated that despite all the challenges, they aspire to become their own boss one day because as they say, it gives them more flexibility, independence, and opportunities to be creative in ways that more traditional nine-to-five jobs can&apos;t offer.</itunes:subtitle>
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      <title>Email Marketing Most Effective Communication Channel</title>
      <description><![CDATA[Attracting and engaging current and prospective customers, communication is key. 69% of consumers worldwide say email is their preferred communication channel when it comes to receiving messaging from brands, according to a June 2024 survey from Amarus. Consumers are more likely to join your list if they're offered some sort of incentive to do so, such as free shipping or loyalty points in exchange for signing up according to Wonder Kind. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Mon, 14 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Email Marketing Most Effective Communication Channel</itunes:title>
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      <itunes:summary>Attracting and engaging current and prospective customers, communication is key. 69% of consumers worldwide say email is their preferred communication channel when it comes to receiving messaging from brands, according to a June 2024 survey from Amarus. Consumers are more likely to join your list if they&apos;re offered some sort of incentive to do so, such as free shipping or loyalty points in exchange for signing up according to Wonder Kind.</itunes:summary>
      <itunes:subtitle>Attracting and engaging current and prospective customers, communication is key. 69% of consumers worldwide say email is their preferred communication channel when it comes to receiving messaging from brands, according to a June 2024 survey from Amarus. Consumers are more likely to join your list if they&apos;re offered some sort of incentive to do so, such as free shipping or loyalty points in exchange for signing up according to Wonder Kind.</itunes:subtitle>
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      <title>Nominations Open to Important Awards Program</title>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 9 Oct 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Nominations Open to Important Awards Program</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:54</itunes:duration>
      <itunes:summary>The National Association for Business Resources, a service organization providing knowledge sources to business owners and honoring business excellence to foster a robust community of elite thinkers while delivering a diverse array of tools and resources to executive leadership nationwide. This is your chance to get your company leadership recognized by this prestigious award opportunity, and that isn&apos;t just for bragging rights. Awards like this can be used to showcase leadership and credibility which can lead to more trust. That leads to more sales. Go to nationalbusiness.org for more.</itunes:summary>
      <itunes:subtitle>The National Association for Business Resources, a service organization providing knowledge sources to business owners and honoring business excellence to foster a robust community of elite thinkers while delivering a diverse array of tools and resources to executive leadership nationwide. This is your chance to get your company leadership recognized by this prestigious award opportunity, and that isn&apos;t just for bragging rights. Awards like this can be used to showcase leadership and credibility which can lead to more trust. That leads to more sales. Go to nationalbusiness.org for more.</itunes:subtitle>
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      <title>Halloween Spending Projected to be Robust This Year</title>
      <description><![CDATA[National Retail Federation: this early season shopping is happening because Halloween preparations is part of an entire season synonymous with all things Autumn and retailers are delivering. 72% of consumers are planning to celebrate Halloween this year, and they're planning to spend an average of $103 and 63 cents per person. That means total spending is projected to reach over $11.6 billion. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 4 Oct 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Halloween Spending Projected to be Robust This Year</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:01</itunes:duration>
      <itunes:summary>National Retail Federation: this early season shopping is happening because Halloween preparations is part of an entire season synonymous with all things Autumn and retailers are delivering. 72% of consumers are planning to celebrate Halloween this year, and they&apos;re planning to spend an average of $103 and 63 cents per person. That means total spending is projected to reach over $11.6 billion.</itunes:summary>
      <itunes:subtitle>National Retail Federation: this early season shopping is happening because Halloween preparations is part of an entire season synonymous with all things Autumn and retailers are delivering. 72% of consumers are planning to celebrate Halloween this year, and they&apos;re planning to spend an average of $103 and 63 cents per person. That means total spending is projected to reach over $11.6 billion.</itunes:subtitle>
      <itunes:keywords>halloween spending, national retail federation, halloween spirit, consumer spending, halloween, retail spending, halloween shopping</itunes:keywords>
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      <title>True Cost of Shoplifting</title>
      <description><![CDATA[A new survey from Consumer World makes clear that consumers don't love dealing w/ or purchasing products behind locked displays. The loss associated w/ consumers foregoing buying products in lock displays costs merchants more than shoplifting does. Less than 1 in 3 shoppers, get a store employee to unlock the case. Consumers don't want to deal w/ the inconvenience of finding a store attendant to unlock the case, and they'd rather buy elsewhere instead.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 2 Oct 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>True Cost of Shoplifting</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:16</itunes:duration>
      <itunes:summary>A new survey from Consumer World makes clear that consumers don&apos;t love dealing w/ or purchasing products behind locked displays. The loss associated w/ consumers foregoing buying products in lock displays costs merchants more than shoplifting does. Less than 1 in 3 shoppers, get a store employee to unlock the case. Consumers don&apos;t want to deal w/ the inconvenience of finding a store attendant to unlock the case, and they&apos;d rather buy elsewhere instead. </itunes:summary>
      <itunes:subtitle>A new survey from Consumer World makes clear that consumers don&apos;t love dealing w/ or purchasing products behind locked displays. The loss associated w/ consumers foregoing buying products in lock displays costs merchants more than shoplifting does. Less than 1 in 3 shoppers, get a store employee to unlock the case. Consumers don&apos;t want to deal w/ the inconvenience of finding a store attendant to unlock the case, and they&apos;d rather buy elsewhere instead. </itunes:subtitle>
      <itunes:keywords>retail, lost sales, consumer loss, consumers world, shoplifting</itunes:keywords>
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      <itunes:episode>704</itunes:episode>
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      <title>Holiday Shopping Season Projected to be Challenging</title>
      <description><![CDATA[What are small businesses doing to compete these days? They're ready to focus on offering discounts, sales, and various other promotions during this upcoming holiday season, and that results in slimmer margins and less profits. That is, even if you're able to make those sales and this all the while, having to fight harder and spend more to just make a buck.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 19 Sep 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Holiday Shopping Season Projected to be Challenging</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:13</itunes:duration>
      <itunes:summary>What are small businesses doing to compete these days? They&apos;re ready to focus on offering discounts, sales, and various other promotions during this upcoming holiday season, and that results in slimmer margins and less profits. That is, even if you&apos;re able to make those sales and this all the while, having to fight harder and spend more to just make a buck.
</itunes:summary>
      <itunes:subtitle>What are small businesses doing to compete these days? They&apos;re ready to focus on offering discounts, sales, and various other promotions during this upcoming holiday season, and that results in slimmer margins and less profits. That is, even if you&apos;re able to make those sales and this all the while, having to fight harder and spend more to just make a buck.
</itunes:subtitle>
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      <itunes:episode>703</itunes:episode>
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      <title>Is Hybrid Work Now a Thing of the Past</title>
      <description><![CDATA[With Amazon now leading the way to end its hybrid work policy. I believe we will now begin to see a real move in business to generally require a return to the traditional model of having our teams physically present. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 18 Sep 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Is Hybrid Work Now a Thing of the Past</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:29</itunes:duration>
      <itunes:summary>With Amazon now leading the way to end its hybrid work policy. I believe we will now begin to see a real move in business to generally require a return to the traditional model of having our teams physically present.</itunes:summary>
      <itunes:subtitle>With Amazon now leading the way to end its hybrid work policy. I believe we will now begin to see a real move in business to generally require a return to the traditional model of having our teams physically present.</itunes:subtitle>
      <itunes:keywords>report to the office, hybrid work, amazon employees, retaining employees, employee requirements</itunes:keywords>
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      <title>Impact of Banning TikTok on Small Business Community</title>
      <description><![CDATA[TikTok has approximately 170 million active users on its platform. More than 7 million small businesses use TikTok in the US and generates $14.7 billion for small businesses. TikTok supported 224,000 US jobs and contribute around $8.5 billion to the US GDP. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Tue, 17 Sep 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Impact of Banning TikTok on Small Business Community</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:14</itunes:duration>
      <itunes:summary>TikTok has approximately 170 million active users on its platform. More than 7 million small businesses use TikTok in the US and generates $14.7 billion for small businesses. TikTok supported 224,000 US jobs and contribute around $8.5 billion to the US GDP.</itunes:summary>
      <itunes:subtitle>TikTok has approximately 170 million active users on its platform. More than 7 million small businesses use TikTok in the US and generates $14.7 billion for small businesses. TikTok supported 224,000 US jobs and contribute around $8.5 billion to the US GDP.</itunes:subtitle>
      <itunes:keywords>pew research, small business community, tiktok, us small business, tiktok ban</itunes:keywords>
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      <title>Convenience Store Sales are Booming</title>
      <description><![CDATA[Convenience stores are having a moment as business is booming for that category. A category once known as a place to simply grab a soda or a snack, now starting to play a more prominent role in the retail landscape. As brands start to offer more products, services, and dining options, we expect that number to grow and this category to see continued growth. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 11 Sep 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Convenience Store Sales are Booming</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>Convenience stores are having a moment as business is booming for that category. A category once known as a place to simply grab a soda or a snack, now starting to play a more prominent role in the retail landscape. As brands start to offer more products, services, and dining options, we expect that number to grow and this category to see continued growth.</itunes:summary>
      <itunes:subtitle>Convenience stores are having a moment as business is booming for that category. A category once known as a place to simply grab a soda or a snack, now starting to play a more prominent role in the retail landscape. As brands start to offer more products, services, and dining options, we expect that number to grow and this category to see continued growth.</itunes:subtitle>
      <itunes:keywords>convenience stores, street fight publication, retail, csp daily news, small business</itunes:keywords>
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      <title>Brand Keys Brand Loyalty Leaders Rankings</title>
      <description><![CDATA[Brand loyalty can be a holy grail asset for businesses since it so critically leads to capturing attention. That leads to engagement, which of course, tees your business up for potential sales to a customer for which you did not need to pay again to acquire. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 10 Sep 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Brand Keys Brand Loyalty Leaders Rankings</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:22</itunes:duration>
      <itunes:summary>Brand loyalty can be a holy grail asset for businesses since it so critically leads to capturing attention. That leads to engagement, which of course, tees your business up for potential sales to a customer for which you did not need to pay again to acquire.</itunes:summary>
      <itunes:subtitle>Brand loyalty can be a holy grail asset for businesses since it so critically leads to capturing attention. That leads to engagement, which of course, tees your business up for potential sales to a customer for which you did not need to pay again to acquire.</itunes:subtitle>
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      <title>YouTube Now Tops in Viewership</title>
      <description><![CDATA[YouTube has now surpassed 10% of the total TV content usage in a given month, July 2024, making YouTube the top provider for all TV viewing. Businesses need to be online these days and be thinking about ways to have a presence on YouTube and other streaming providers as they continue to capture viewership, particularly among younger generations. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 5 Sep 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>YouTube Now Tops in Viewership</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:55</itunes:duration>
      <itunes:summary>YouTube has now surpassed 10% of the total TV content usage in a given month, July 2024, making YouTube the top provider for all TV viewing. Businesses need to be online these days and be thinking about ways to have a presence on YouTube and other streaming providers as they continue to capture viewership, particularly among younger generations.</itunes:summary>
      <itunes:subtitle>YouTube has now surpassed 10% of the total TV content usage in a given month, July 2024, making YouTube the top provider for all TV viewing. Businesses need to be online these days and be thinking about ways to have a presence on YouTube and other streaming providers as they continue to capture viewership, particularly among younger generations.</itunes:subtitle>
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      <title>Shark Tank Pitch Competition to Take Place in Michigan</title>
      <description><![CDATA[Pitch MI is open to series A and series B companies with 51% of their employees residing in the state of MI. Solutions need to be demonstrated w/ working prototypes. Public competition ideas should provide solutions that transform the way Michiganders get around, safely, affordably, & efficiently. Applications due by Monday, Sept 16th. To learn more and to apply, go to growingmichigan.org/opportunities Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 4 Sep 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Shark Tank Pitch Competition to Take Place in Michigan</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:06</itunes:duration>
      <itunes:summary>Pitch MI is open to series A and series B companies with 51% of their employees residing in the state of MI. Solutions need to be demonstrated w/ working prototypes. Public competition ideas should provide solutions that transform the way Michiganders get around, safely, affordably, &amp; efficiently. Applications due by Monday, Sept 16th. To learn more and to apply, go to growingmichigan.org/opportunities</itunes:summary>
      <itunes:subtitle>Pitch MI is open to series A and series B companies with 51% of their employees residing in the state of MI. Solutions need to be demonstrated w/ working prototypes. Public competition ideas should provide solutions that transform the way Michiganders get around, safely, affordably, &amp; efficiently. Applications due by Monday, Sept 16th. To learn more and to apply, go to growingmichigan.org/opportunities</itunes:subtitle>
      <itunes:keywords>new lab detroit, pitch mi, entrepreneurship, michigan&apos;s growth, public competition, innovation, state of michigan</itunes:keywords>
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      <title>Most Impactful Elements of Ad Campaigns</title>
      <description><![CDATA[What consumers want when it comes to advertising: 50% of consumers indicate that humor is what they like most about advertising, especially when it comes to consuming ads on television, entertainment apps, or social media platforms. How-to information came in at 40%, Music at 37%, Authenticity 34%, and the business's story is what 33% of consumers indicated they want to hear. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 29 Aug 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Most Impactful Elements of Ad Campaigns</itunes:title>
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      <itunes:duration>00:01:59</itunes:duration>
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      <itunes:subtitle>What consumers want when it comes to advertising: 50% of consumers indicate that humor is what they like most about advertising, especially when it comes to consuming ads on television, entertainment apps, or social media platforms. How-to information came in at 40%, Music at 37%, Authenticity 34%, and the business&apos;s story is what 33% of consumers indicated they want to hear.</itunes:subtitle>
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      <description><![CDATA[Resumetemplates.com surveyed business leaders to understand how AI has influenced and will influence layoffs. 3 in 10 companies have already replaced workers w/ AI and 38% of companies that use AI in 2025 will replace workers w/ the technology. Also, 7 in 10 business leaders believe employees w/ AI skills have more job security, and two-thirds of business leaders expect workers using AI to be more productive. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 27 Aug 2024 07:00:00 +0000</pubDate>
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for information about our collection and use of personal data for
advertising.
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      <pubDate>Wed, 21 Aug 2024 00:00:00 +0000</pubDate>
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      <itunes:title>E-Commerce Sales Slow</itunes:title>
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      <itunes:summary>Data indicates that consumers are flirting with a return to flat or even negative spending, and that means tougher days ahead for e-commerce. This data is concerning, but before overreacting and taking actions based on the latest data that could create long-term negative consequences for your business, e-commerce isn&apos;t going away.</itunes:summary>
      <itunes:subtitle>Data indicates that consumers are flirting with a return to flat or even negative spending, and that means tougher days ahead for e-commerce. This data is concerning, but before overreacting and taking actions based on the latest data that could create long-term negative consequences for your business, e-commerce isn&apos;t going away.</itunes:subtitle>
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      <pubDate>Fri, 16 Aug 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Focus of Chief Marketing Officers Today</itunes:title>
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      <itunes:summary> What are CMOs most concerned about and challenged by these days? The Densu Creatives 2024 CMO report provides key insights, 85% of CMOs consider increasing competition and market saturation to be challenges, while 83% site growth in an economic slowdown as being a major challenge.</itunes:summary>
      <itunes:subtitle> What are CMOs most concerned about and challenged by these days? The Densu Creatives 2024 CMO report provides key insights, 85% of CMOs consider increasing competition and market saturation to be challenges, while 83% site growth in an economic slowdown as being a major challenge.</itunes:subtitle>
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      <description><![CDATA[Consumers begin to feel messaging fatigue as the holiday season wears on. Email is the preferred channel for many shoppers who want to receive messaging from retailers and brands, 23% want fewer messages, 67% expect to suffer marketing fatigue by November. Consumers love promotions and deals, and this year, more than ever, they're going to be very receptive to receiving messaging that provides deal-oriented content. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Thu, 15 Aug 2024 07:00:00 +0000</pubDate>
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      <itunes:title>The Fine Art of Holiday Sales Messaging</itunes:title>
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      <itunes:summary>Consumers begin to feel messaging fatigue as the holiday season wears on. Email is the preferred channel for many shoppers who want to receive messaging from retailers and brands, 23% want fewer messages, 67% expect to suffer marketing fatigue by November. Consumers love promotions and deals, and this year, more than ever, they&apos;re going to be very receptive to receiving messaging that provides deal-oriented content.</itunes:summary>
      <itunes:subtitle>Consumers begin to feel messaging fatigue as the holiday season wears on. Email is the preferred channel for many shoppers who want to receive messaging from retailers and brands, 23% want fewer messages, 67% expect to suffer marketing fatigue by November. Consumers love promotions and deals, and this year, more than ever, they&apos;re going to be very receptive to receiving messaging that provides deal-oriented content.</itunes:subtitle>
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      <pubDate>Tue, 13 Aug 2024 07:00:00 +0000</pubDate>
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      <itunes:title>The Importance of Customer Experience</itunes:title>
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      <itunes:duration>00:02:25</itunes:duration>
      <itunes:summary>The power of offering consumers a better experience is a major focus that small businesses everywhere need to focus on. From the greeting, when your customers walk into your business to the customer service you offer on the back end of a sale, experience matters more than ever to consumers today, and it offers businesses a key way to outcompete the competition.</itunes:summary>
      <itunes:subtitle>The power of offering consumers a better experience is a major focus that small businesses everywhere need to focus on. From the greeting, when your customers walk into your business to the customer service you offer on the back end of a sale, experience matters more than ever to consumers today, and it offers businesses a key way to outcompete the competition.</itunes:subtitle>
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      <description><![CDATA[If you're in the market to sell to back-to-school shopping parents this year it's going to be more about offering the best price than it is about leaning on loyalty to engage your customers. A survey conducted by Deloitte found that 67% said they planned to buy from a different brand if their preferred brand was more expensive. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Mon, 12 Aug 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Spending Trends for Back to School Shopping</itunes:title>
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      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>If you&apos;re in the market to sell to back-to-school shopping parents this year it&apos;s going to be more about offering the best price than it is about leaning on loyalty to engage your customers. A survey conducted by Deloitte found that 67% said they planned to buy from a different brand if their preferred brand was more expensive.</itunes:summary>
      <itunes:subtitle>If you&apos;re in the market to sell to back-to-school shopping parents this year it&apos;s going to be more about offering the best price than it is about leaning on loyalty to engage your customers. A survey conducted by Deloitte found that 67% said they planned to buy from a different brand if their preferred brand was more expensive.</itunes:subtitle>
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      <title>Radio Advertising Proves Powerful</title>
      <description><![CDATA[If you want to reach folks shopping when they're out and about, it's radio, the dominant platform to reach the American consumer. The breakdown of a typical hour of audio use makes an even stronger case for adding AM/FM radio, which accounts for 41 minutes of listening overall and 52 minutes when in the car.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Tue, 6 Aug 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Radio Advertising Proves Powerful</itunes:title>
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      <itunes:summary>If you want to reach folks shopping when they&apos;re out and about, it&apos;s radio, the dominant platform to reach the American consumer. The breakdown of a typical hour of audio use makes an even stronger case for adding AM/FM radio, which accounts for 41 minutes of listening overall and 52 minutes when in the car. </itunes:summary>
      <itunes:subtitle>If you want to reach folks shopping when they&apos;re out and about, it&apos;s radio, the dominant platform to reach the American consumer. The breakdown of a typical hour of audio use makes an even stronger case for adding AM/FM radio, which accounts for 41 minutes of listening overall and 52 minutes when in the car. </itunes:subtitle>
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      <title>The Importance of Earning High Marks in Customer Satisfaction</title>
      <description><![CDATA[Rocket Mortgage has been honored by JD Power as the top company in mortgage servicing, achieving the top spot in customer satisfaction feedback in every category in mortgage servicing. If you're a business owner like I am, we can all take a page out of Rocket's book to learn the importance of maintaining a constant focus on providing the highest level of customer service, leading to high recognition in customer satisfaction, and that leads to more customer business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
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      <pubDate>Fri, 2 Aug 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>The Importance of Earning High Marks in Customer Satisfaction</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:18</itunes:duration>
      <itunes:summary>Rocket Mortgage has been honored by JD Power as the top company in mortgage servicing, achieving the top spot in customer satisfaction feedback in every category in mortgage servicing. If you&apos;re a business owner like I am, we can all take a page out of Rocket&apos;s book to learn the importance of maintaining a constant focus on providing the highest level of customer service, leading to high recognition in customer satisfaction, and that leads to more customer business.</itunes:summary>
      <itunes:subtitle>Rocket Mortgage has been honored by JD Power as the top company in mortgage servicing, achieving the top spot in customer satisfaction feedback in every category in mortgage servicing. If you&apos;re a business owner like I am, we can all take a page out of Rocket&apos;s book to learn the importance of maintaining a constant focus on providing the highest level of customer service, leading to high recognition in customer satisfaction, and that leads to more customer business.</itunes:subtitle>
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      <title>What Does it Mean to be Wealthy Today</title>
      <description><![CDATA[4 in 10 Americans define wealth in terms of well-being, while only 3 in 10 describe in terms of money. If you feel you didn't quite make the grade to be considered wealthy in America today, start a side hustle. Starting a business of your own to bring in extra income is one of the best ways to level up when it comes to bringing in some extra dough and even to be considered wealthy in America today.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 30 Jul 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>What Does it Mean to be Wealthy Today</itunes:title>
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      <itunes:summary>4 in 10 Americans define wealth in terms of well-being, while only 3 in 10 describe in terms of money. If you feel you didn&apos;t quite make the grade to be considered wealthy in America today, start a side hustle. Starting a business of your own to bring in extra income is one of the best ways to level up when it comes to bringing in some extra dough and even to be considered wealthy in America today. </itunes:summary>
      <itunes:subtitle>4 in 10 Americans define wealth in terms of well-being, while only 3 in 10 describe in terms of money. If you feel you didn&apos;t quite make the grade to be considered wealthy in America today, start a side hustle. Starting a business of your own to bring in extra income is one of the best ways to level up when it comes to bringing in some extra dough and even to be considered wealthy in America today. </itunes:subtitle>
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      <title>The Power of Influencer Marketing in Generating Sales</title>
      <description><![CDATA[As brands seek to drive incremental sales, building loyal long-term customer relationships w/ younger buyers as a strategy that enables continued growth. Advertising on social or entertainment platforms is an effective way to connect w/ and engage Gen Z buyers and create lasting value for the brand. It's influencer marketing that does the best to achieve all of that.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 29 Jul 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>The Power of Influencer Marketing in Generating Sales</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:11</itunes:duration>
      <itunes:summary>As brands seek to drive incremental sales, building loyal long-term customer relationships w/ younger buyers as a strategy that enables continued growth. Advertising on social or entertainment platforms is an effective way to connect w/ and engage Gen Z buyers and create lasting value for the brand. It&apos;s influencer marketing that does the best to achieve all of that. </itunes:summary>
      <itunes:subtitle>As brands seek to drive incremental sales, building loyal long-term customer relationships w/ younger buyers as a strategy that enables continued growth. Advertising on social or entertainment platforms is an effective way to connect w/ and engage Gen Z buyers and create lasting value for the brand. It&apos;s influencer marketing that does the best to achieve all of that. </itunes:subtitle>
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      <pubDate>Wed, 24 Jul 2024 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 22 Jul 2024 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 18 Jul 2024 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 17 Jul 2024 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 1 Jul 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Top Consumer Issue with Online Shopping</itunes:title>
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      <pubDate>Thu, 27 Jun 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Fast Company: Most Innovative Companies, Entries Open</itunes:title>
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      <pubDate>Wed, 26 Jun 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Camp Industries Economic Impact</itunes:title>
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      <itunes:summary>The U of M Economic Growth Institute in collaboration w/ the American Camp Association issued a new report: The US youth camp industry contributes $70B to the national economy and employs more than 986,428 workers, resulting in $23B in labor income and positively impacts the state of Michigan&apos;s economy.</itunes:summary>
      <itunes:subtitle>The U of M Economic Growth Institute in collaboration w/ the American Camp Association issued a new report: The US youth camp industry contributes $70B to the national economy and employs more than 986,428 workers, resulting in $23B in labor income and positively impacts the state of Michigan&apos;s economy.</itunes:subtitle>
      <itunes:keywords>university of michigan economic growth institute, university of michigan, american camp association, state of michigan economy, the camp industry, state of michigan</itunes:keywords>
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      <title>The Importance of AI for Job Competitiveness</title>
      <description><![CDATA[Learning basic AI skills such as prompt engineering, machine learning, or data literacy is the best insurance to shortcut your competitiveness against people who might have more experience with AI. It's not just programmers and engineers experimenting with these tools. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Tue, 25 Jun 2024 07:00:00 +0000</pubDate>
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      <itunes:title>The Importance of AI for Job Competitiveness</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:20</itunes:duration>
      <itunes:summary>Learning basic AI skills such as prompt engineering, machine learning, or data literacy is the best insurance to shortcut your competitiveness against people who might have more experience with AI. It&apos;s not just programmers and engineers experimenting with these tools.</itunes:summary>
      <itunes:subtitle>Learning basic AI skills such as prompt engineering, machine learning, or data literacy is the best insurance to shortcut your competitiveness against people who might have more experience with AI. It&apos;s not just programmers and engineers experimenting with these tools.</itunes:subtitle>
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      <title>NFIB Visit with Washington Lawmakers Re: Small Business Issues</title>
      <description><![CDATA[What were the hottest issues discussed by small business owners to lawmakers during the event? The Corporate Transparency Act. A big movement by small business owners to get that repealed and the Main Street Tax Certainty Act, would stop the massive tax hike on small businesses. To learn more NFIB.com
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Mon, 24 Jun 2024 07:00:00 +0000</pubDate>
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      <itunes:title>NFIB Visit with Washington Lawmakers Re: Small Business Issues</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:55</itunes:duration>
      <itunes:summary>What were the hottest issues discussed by small business owners to lawmakers during the event? The Corporate Transparency Act. A big movement by small business owners to get that repealed and the Main Street Tax Certainty Act, would stop the massive tax hike on small businesses. To learn more NFIB.com
</itunes:summary>
      <itunes:subtitle>What were the hottest issues discussed by small business owners to lawmakers during the event? The Corporate Transparency Act. A big movement by small business owners to get that repealed and the Main Street Tax Certainty Act, would stop the massive tax hike on small businesses. To learn more NFIB.com
</itunes:subtitle>
      <itunes:keywords>small business issues, small businesses, corporate transparency act, small business owners, nfib, the national federation of independent businesses, main street tax certainty act</itunes:keywords>
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      <title>Podcast Advertising Proving Highly Effective</title>
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      <pubDate>Fri, 21 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Podcast Advertising Proving Highly Effective</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:34</itunes:duration>
      <itunes:summary>Favorable performance of podcast advertising: marketers are increasing their investments in podcast advertising, of course, and perhaps you should be too. For every dollar spent, marketers saw 4.2 times the lift in sales. Podcast advertising is 34% more effective in driving brand awareness compared to other media types.</itunes:summary>
      <itunes:subtitle>Favorable performance of podcast advertising: marketers are increasing their investments in podcast advertising, of course, and perhaps you should be too. For every dollar spent, marketers saw 4.2 times the lift in sales. Podcast advertising is 34% more effective in driving brand awareness compared to other media types.</itunes:subtitle>
      <itunes:keywords>small business advertising, small business owners, create awareness, small business marketing, brand awareness, podcast advertising</itunes:keywords>
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      <title>June is National Safety Month</title>
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for information about our collection and use of personal data for
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]]></description>
      <pubDate>Tue, 18 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>June is National Safety Month</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:52</itunes:duration>
      <itunes:summary>June is National Safety Month and the National Safety Council offers many valuable programs ranging from roadway safety information and courses to how to prevent simple slips, trips, and falls at work. Sign up to source critical information on how to make your place of work safer, go to nsc.org </itunes:summary>
      <itunes:subtitle>June is National Safety Month and the National Safety Council offers many valuable programs ranging from roadway safety information and courses to how to prevent simple slips, trips, and falls at work. Sign up to source critical information on how to make your place of work safer, go to nsc.org </itunes:subtitle>
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      <title>Americans Continue to Spend on Dining Out</title>
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for information about our collection and use of personal data for
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]]></description>
      <pubDate>Mon, 17 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Americans Continue to Spend on Dining Out</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:45</itunes:duration>
      <itunes:summary>Data from the National Restaurant Association shows America&apos;s restaurant&apos;s, fine dining to fast food, are doing fine, despite all the belt-tightening in other sectors of the economy. Revenues from dining out this year are expected to total over $1.1 trillion, setting a new record.  Paying for quality experiences is something that American consumers are not slowing they&apos;re spending on.</itunes:summary>
      <itunes:subtitle>Data from the National Restaurant Association shows America&apos;s restaurant&apos;s, fine dining to fast food, are doing fine, despite all the belt-tightening in other sectors of the economy. Revenues from dining out this year are expected to total over $1.1 trillion, setting a new record.  Paying for quality experiences is something that American consumers are not slowing they&apos;re spending on.</itunes:subtitle>
      <itunes:keywords>usda, fine dining, dining out, restaurant industry, american consumers, national restaurant association, quality experience, food spend, fast food</itunes:keywords>
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      <title>Entries Open to Inc&apos;s Best in Business Awards Programs</title>
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for information about our collection and use of personal data for
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]]></description>
      <pubDate>Thu, 13 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Entries Open to Inc&apos;s Best in Business Awards Programs</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>To learn more about the program and apply, go to incbestinbusiness.com</itunes:summary>
      <itunes:subtitle>To learn more about the program and apply, go to incbestinbusiness.com</itunes:subtitle>
      <itunes:keywords>best in business award, best in business, inc magazine</itunes:keywords>
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      <itunes:episode>669</itunes:episode>
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      <title>Michigan Rises to Top State in Cannabis Market</title>
      <description><![CDATA[Why is Michigan doing so well in this business sector? Legal cannabis is comparatively cheap in MI, in contrast to how expensive it is in California. Michigan has taken a strong stand against illegal sales, and states surrounding MI do not currently have legal, recreational cannabis sales environments. Lastly, MI has one of the lowest cannabis tax rates in the country.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Wed, 12 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Michigan Rises to Top State in Cannabis Market</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:10</itunes:duration>
      <itunes:summary>Why is Michigan doing so well in this business sector? Legal cannabis is comparatively cheap in MI, in contrast to how expensive it is in California. Michigan has taken a strong stand against illegal sales, and states surrounding MI do not currently have legal, recreational cannabis sales environments. Lastly, MI has one of the lowest cannabis tax rates in the country. </itunes:summary>
      <itunes:subtitle>Why is Michigan doing so well in this business sector? Legal cannabis is comparatively cheap in MI, in contrast to how expensive it is in California. Michigan has taken a strong stand against illegal sales, and states surrounding MI do not currently have legal, recreational cannabis sales environments. Lastly, MI has one of the lowest cannabis tax rates in the country. </itunes:subtitle>
      <itunes:keywords>sales of cannabis in michigan, cannabis, legal cannabis, state of michigan, consumer purchasing of cannabis</itunes:keywords>
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      <title>Consumer Spending Report Shows Decline</title>
      <description><![CDATA[As consumers curb their spending, what do retailers need to know?  For a positive bottom line bring back the sales, promotions, coupons, and all the rest as we get prepared to fight harder for every sale and give up more of that sale as consumers tighten their belts.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 11 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Consumer Spending Report Shows Decline</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>As consumers curb their spending, what do retailers need to know?  For a positive bottom line bring back the sales, promotions, coupons, and all the rest as we get prepared to fight harder for every sale and give up more of that sale as consumers tighten their belts. </itunes:summary>
      <itunes:subtitle>As consumers curb their spending, what do retailers need to know?  For a positive bottom line bring back the sales, promotions, coupons, and all the rest as we get prepared to fight harder for every sale and give up more of that sale as consumers tighten their belts. </itunes:subtitle>
      <itunes:keywords>private label brands, walmart, consumer purchasing behavior, consumer spending, jp morgan chase, national brands</itunes:keywords>
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      <title>Consumers Find New Ways to Search for Brands and Products</title>
      <description><![CDATA[GWI Consumer Insights Platform says 36% of consumers still use search engines to find brands and products. However, Gen Zers (ages 16 to 26) are less likely than the average consumer to rely on manual search engines. 31% of Gen Zs say they rely most on AI platforms and chatbots to find information on the internet. 52% of US internet users ages 16 plus last year said they use retail e-commerce sites to find brands and products of interest.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 10 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Consumers Find New Ways to Search for Brands and Products</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:25</itunes:duration>
      <itunes:summary>GWI Consumer Insights Platform says 36% of consumers still use search engines to find brands and products. However, Gen Zers (ages 16 to 26) are less likely than the average consumer to rely on manual search engines. 31% of Gen Zs say they rely most on AI platforms and chatbots to find information on the internet. 52% of US internet users ages 16 plus last year said they use retail e-commerce sites to find brands and products of interest.
</itunes:summary>
      <itunes:subtitle>GWI Consumer Insights Platform says 36% of consumers still use search engines to find brands and products. However, Gen Zers (ages 16 to 26) are less likely than the average consumer to rely on manual search engines. 31% of Gen Zs say they rely most on AI platforms and chatbots to find information on the internet. 52% of US internet users ages 16 plus last year said they use retail e-commerce sites to find brands and products of interest.
</itunes:subtitle>
      <itunes:keywords>gwi consumer insights platform, top method for consumers find products and brands, google, yahoo, e-commerce, gwi report, manual search engines</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>667</itunes:episode>
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      <title>New SBA Loan Program Announced</title>
      <description><![CDATA[US Small Business Administration plans to unveil new government backed credit lines of up to $5 million for small businesses. This new lending product is aimed to increase access to simpler working capital lines to increase sales, support operations, and grow their businesses. Business owners interested in learning more and/or applying for the program should go to the SBA website at sba.gov Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 6 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New SBA Loan Program Announced</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:31</itunes:duration>
      <itunes:summary>US Small Business Administration plans to unveil new government backed credit lines of up to $5 million for small businesses. This new lending product is aimed to increase access to simpler working capital lines to increase sales, support operations, and grow their businesses. Business owners interested in learning more and/or applying for the program should go to the SBA website at sba.gov</itunes:summary>
      <itunes:subtitle>US Small Business Administration plans to unveil new government backed credit lines of up to $5 million for small businesses. This new lending product is aimed to increase access to simpler working capital lines to increase sales, support operations, and grow their businesses. Business owners interested in learning more and/or applying for the program should go to the SBA website at sba.gov</itunes:subtitle>
      <itunes:keywords>small business association, small businesses, government backed credit lines, sba, us small business administration</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>666</itunes:episode>
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      <title>Survey Shows Small Businesses Appreciate AI</title>
      <description><![CDATA[Cox Business commissioned a blind survey of 502 US based small business owners and asked them, how do you feel about AI in the workplace? The data clearly shows small and medium sized businesses are actually embracing AI, leveraging AI to boost productivity and enhance the customer experience. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 5 Jun 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Survey Shows Small Businesses Appreciate AI</itunes:title>
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      <pubDate>Mon, 3 Jun 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Graduation Gift: Consumer Spending</itunes:title>
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      <title>Results of SBAM&apos;s Entrepreneurship Scorecard</title>
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      <pubDate>Wed, 29 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Results of SBAM&apos;s Entrepreneurship Scorecard</itunes:title>
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      <pubDate>Fri, 24 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>SBAM&apos;s Annual Small Business Summit</itunes:title>
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      <description><![CDATA[Women are the fastest growing segments of new small business owners, but they often lack access to funding and resources, a new grant program by H & R Block, known as the Fund Her Future Grant program is available. Deadline is May 26th. Learn more at blockadvisors.com Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 23 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>H &amp; R Block Grant Program to Fund Women Owned Business</itunes:title>
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      <itunes:summary>Women are the fastest growing segments of new small business owners, but they often lack access to funding and resources, a new grant program by H &amp; R Block, known as the Fund Her Future Grant program is available. Deadline is May 26th. Learn more at blockadvisors.com</itunes:summary>
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      <title>Brand Alignment on Social Issues Impactful Today</title>
      <description><![CDATA[If you're looking for that extra edge in attracting and retaining customers and engaging them into action to buy from you, understand that brand alignment is centrally important to consumers. Survey from Ipsos shows 7 in 10 US adults, either strongly or somewhat agree, that they tend to buy from brands that reflect their personal values. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 22 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Brand Alignment on Social Issues Impactful Today</itunes:title>
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      <title>AirBnB Proving Successful for Many Entrepreneurs</title>
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      <pubDate>Tue, 21 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>AirBnB Proving Successful for Many Entrepreneurs</itunes:title>
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      <title>Reaching CEO&apos;s via Podcasting Proving Effective</title>
      <description><![CDATA[Study from Pod Chaser, CEO's and senior executives are dedicated to the content of business, tech, and news that they consume on podcasts, which makes them beneficial to advertisers looking to connect w/ this audience. If you're looking for a way to reach CEOs, podcast advertising might be one of the better ways.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Mon, 20 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Reaching CEO&apos;s via Podcasting Proving Effective</itunes:title>
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      <title>Power of Micro Influencing in Marketing</title>
      <description><![CDATA[Establish clear expectations and key performance metrics and tightly control the brand messaging you want the micro-influencer to extend when pitching your company or product. If you're a small business owner looking for a fresh way to generate interest and engagement in whatever it is that you sell, give micro-influencer campaigns a try. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 9 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Power of Micro Influencing in Marketing</itunes:title>
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      <itunes:duration>00:02:10</itunes:duration>
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      <itunes:subtitle>Establish clear expectations and key performance metrics and tightly control the brand messaging you want the micro-influencer to extend when pitching your company or product. If you&apos;re a small business owner looking for a fresh way to generate interest and engagement in whatever it is that you sell, give micro-influencer campaigns a try.</itunes:subtitle>
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      <title>New Study Shows Travel Remains Strong on 2024</title>
      <description><![CDATA[Shalina Taka, Executive Director of PMG says, concerning the study's findings, it's 2024, but there is still a sense of lost time. People are making up for adventures that they postponed & people they haven't seen. The study makes clear, loyalty programs remain very important, especially when it comes to younger travelers w/ 58% of Gen Z consumers reporting. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 7 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>New Study Shows Travel Remains Strong on 2024</itunes:title>
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      <itunes:summary>Shalina Taka, Executive Director of PMG says, concerning the study&apos;s findings, it&apos;s 2024, but there is still a sense of lost time. People are making up for adventures that they postponed &amp; people they haven&apos;t seen. The study makes clear, loyalty programs remain very important, especially when it comes to younger travelers w/ 58% of Gen Z consumers reporting.</itunes:summary>
      <itunes:subtitle>Shalina Taka, Executive Director of PMG says, concerning the study&apos;s findings, it&apos;s 2024, but there is still a sense of lost time. People are making up for adventures that they postponed &amp; people they haven&apos;t seen. The study makes clear, loyalty programs remain very important, especially when it comes to younger travelers w/ 58% of Gen Z consumers reporting.</itunes:subtitle>
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      <pubDate>Mon, 6 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Amazon Initiative to Award 2024 Small Business Grant Program</itunes:title>
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      <pubDate>Fri, 3 May 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Time to Hatch Your Vote in the Hatch Contest</itunes:title>
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      <itunes:summary>Cast your vote to determine this year&apos;s winner. The final four: Amara Beauty Products, a certified woman &amp; minority-owned business, specializing in natural or organic body scrubs. Harry Rich Clothier creates custom garments for individuals using fashion as a tool to inspire, liberate, &amp; educate people to think beyond the status quo. Kana is a Pakistani-inspired food popup. Roller Skate Detroit provides the Detroit area w/ an entertainment facility focused on healthy fun. The winner announced on May 9th. To cast your vote, go to hatchdetroit.com </itunes:summary>
      <itunes:subtitle>Cast your vote to determine this year&apos;s winner. The final four: Amara Beauty Products, a certified woman &amp; minority-owned business, specializing in natural or organic body scrubs. Harry Rich Clothier creates custom garments for individuals using fashion as a tool to inspire, liberate, &amp; educate people to think beyond the status quo. Kana is a Pakistani-inspired food popup. Roller Skate Detroit provides the Detroit area w/ an entertainment facility focused on healthy fun. The winner announced on May 9th. To cast your vote, go to hatchdetroit.com </itunes:subtitle>
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      <pubDate>Mon, 29 Apr 2024 00:00:00 +0000</pubDate>
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      <itunes:title>StartupNation Presents Free AI Seminar</itunes:title>
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      <itunes:subtitle>Brian Calley, President and CEO of the Small Business Association of MI, &quot;I think it has the potential to be more significant than any of the recent advancements. Artificial Intelligence has the potential to affect nearly everything but in much more profound ways. It&apos;s the idea of handling very complex decision-making, considering huge data sets, and that really does have the potential to impact every single industry and nearly every job. So it&apos;s important that we ensure that people don&apos;t get left behind.&quot;</itunes:subtitle>
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      <pubDate>Wed, 24 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Mothers Day Marketing SHould be Aimed at Moms</itunes:title>
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      <itunes:subtitle>If you&apos;re a retailer and you rely heavily on sales for Mother&apos;s Day, switch, your focus from marketing to dads to actually marketing to moms. What&apos;s the overarching lesson here? As a retailer, you must know your buyer if you&apos;re going to be in business.</itunes:subtitle>
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      <title>Social Tourism Competition Open for Applications</title>
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      <pubDate>Tue, 23 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Social Tourism Competition Open for Applications</itunes:title>
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      <pubDate>Fri, 19 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Grant Program Announced for Young Entrepreneurs</itunes:title>
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      <title>Access and Use of Customer Data Critical</title>
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      <pubDate>Wed, 17 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Access and Use of Customer Data Critical</itunes:title>
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      <itunes:subtitle>Research from Acoustic conducted by Forrester highlights marketer&apos;s focus when it comes to data. They&apos;re focused on channel engagement data, web and mobile data, customer data, and real-time experience data. If you want to be in business today, you must put data to work in your strategy development. </itunes:subtitle>
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      <pubDate>Tue, 16 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Side Hustles are Booming</itunes:title>
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      <title>Younger Generation Using Social Media to Conduct Searches</title>
      <description><![CDATA[Google is top overall for searches today, hot on Google's heels, arer TikTok and YouTube. As Gen Z and younger generations grow to become a major focus of businesses you need to know where they're going to be searching in order to make sure you pop up in front of them. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Mon, 15 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Younger Generation Using Social Media to Conduct Searches</itunes:title>
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      <itunes:duration>00:01:40</itunes:duration>
      <itunes:summary>Google is top overall for searches today, hot on Google&apos;s heels, arer TikTok and YouTube. As Gen Z and younger generations grow to become a major focus of businesses you need to know where they&apos;re going to be searching in order to make sure you pop up in front of them.</itunes:summary>
      <itunes:subtitle>Google is top overall for searches today, hot on Google&apos;s heels, arer TikTok and YouTube. As Gen Z and younger generations grow to become a major focus of businesses you need to know where they&apos;re going to be searching in order to make sure you pop up in front of them.</itunes:subtitle>
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      <title>Gen AI Now Heavily Used in News Rooms</title>
      <description><![CDATA[A new study, Generative AI in Journalism, of the news practitioners polled 57% indicate they are at least proficient at some level in using Gen AI. 74% say their organization has used or is currently using gen ai in some form. 22% of newsrooms say they use it for content production, translation, and working with data. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 12 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Gen AI Now Heavily Used in News Rooms</itunes:title>
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      <itunes:duration>00:02:03</itunes:duration>
      <itunes:summary>A new study, Generative AI in Journalism, of the news practitioners polled 57% indicate they are at least proficient at some level in using Gen AI. 74% say their organization has used or is currently using gen ai in some form. 22% of newsrooms say they use it for content production, translation, and working with data.</itunes:summary>
      <itunes:subtitle>A new study, Generative AI in Journalism, of the news practitioners polled 57% indicate they are at least proficient at some level in using Gen AI. 74% say their organization has used or is currently using gen ai in some form. 22% of newsrooms say they use it for content production, translation, and working with data.</itunes:subtitle>
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      <title>Shopping Malls Making a Comeback</title>
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      <pubDate>Wed, 10 Apr 2024 07:00:00 +0000</pubDate>
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      <title>New Study Indicates Importance of Hybrid Work</title>
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      <pubDate>Tue, 9 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>New Study Indicates Importance of Hybrid Work</itunes:title>
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      <pubDate>Mon, 8 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Research Shows Employees Living Further from Work</itunes:title>
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      <itunes:summary>Workers hired since the pandemic work an average of 35 miles from their employer. That compared with 16 miles as the average among workers who were hired before the pandemic, and those now living more than 50 miles from their employer, rose from 0.8% in 2019 to 5.5% by the end of 2023. Businesses are going to have to be more flexible and more open-minded when it comes to searching for new talent by being willing to hire those living further and further away from the business.</itunes:summary>
      <itunes:subtitle>Workers hired since the pandemic work an average of 35 miles from their employer. That compared with 16 miles as the average among workers who were hired before the pandemic, and those now living more than 50 miles from their employer, rose from 0.8% in 2019 to 5.5% by the end of 2023. Businesses are going to have to be more flexible and more open-minded when it comes to searching for new talent by being willing to hire those living further and further away from the business.</itunes:subtitle>
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      <description><![CDATA[Research conducted by Brand Finance has just released its annual ranking of the 500 most valuable brands globally. The factor having the biggest impact on brand value studied this past year was how companies used AI and how it impacted brand value.   Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 4 Apr 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Brand Finance Ranking of Most Valuable Brands Globally</itunes:title>
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      <pubDate>Tue, 19 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:summary>Retail sales data indicates a possible slowing in consumer spending. Contributing to this is rising US credit card debt. Not only the reality of interest rates, consumers must now pay on their unpaid balances, but many consumers have tapped out their available credit. That is indeed likely impacting consumer spending.</itunes:summary>
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      <title>How a TikTok Ban Would Impact Small Business</title>
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      <pubDate>Mon, 18 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:title>How a TikTok Ban Would Impact Small Business</itunes:title>
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      <itunes:summary>Small business owners have embraced the empowering capabilities of the TikTok platform. TikTok presents a unique opportunity to level the playing field organically for these businesses. While there may be other meritorious reasons for banning TikTok, losing TikTok might mean losing much of the community who desires to start and grow a successful small business.</itunes:summary>
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      <title>Projected St. Patty&apos;s Day Consumer Spend</title>
      <description><![CDATA[Consumers will be both wearing and spending plenty of green this year, 162 million Americans are planning to celebrate St. Patty's Day. Research conducted and published by the National Retail Federation projects that consumers will spend a record $7.2 billion this year. That's an average of $44.40 cents per person. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 15 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Projected St. Patty&apos;s Day Consumer Spend</itunes:title>
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      <itunes:duration>00:02:06</itunes:duration>
      <itunes:summary>Consumers will be both wearing and spending plenty of green this year, 162 million Americans are planning to celebrate St. Patty&apos;s Day. Research conducted and published by the National Retail Federation projects that consumers will spend a record $7.2 billion this year. That&apos;s an average of $44.40 cents per person.</itunes:summary>
      <itunes:subtitle>Consumers will be both wearing and spending plenty of green this year, 162 million Americans are planning to celebrate St. Patty&apos;s Day. Research conducted and published by the National Retail Federation projects that consumers will spend a record $7.2 billion this year. That&apos;s an average of $44.40 cents per person.</itunes:subtitle>
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      <title>Womens Sports is Hot Advertising Channel</title>
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      <pubDate>Thu, 14 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Womens Sports is Hot Advertising Channel</itunes:title>
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      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>Report highlights the growing opportunity for advertisers in women&apos;s sports programming. Live sports have consistently been the TV programming that&apos;s been most successful at driving consumer engagement with brands that advertise during them, generating key outcomes like online searches that are proven predictors of future sales.</itunes:summary>
      <itunes:subtitle>Report highlights the growing opportunity for advertisers in women&apos;s sports programming. Live sports have consistently been the TV programming that&apos;s been most successful at driving consumer engagement with brands that advertise during them, generating key outcomes like online searches that are proven predictors of future sales.</itunes:subtitle>
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      <title>Small Business Optimism Index Trends Down</title>
      <description><![CDATA[National Federation of Independent Businesses, small business optimism index edge down to 89.4% in Feb 2024. The lowest in 9 months. Small business owners reported that inflation was their single most important business problem as is the cost of capital and labor. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 13 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Small Business Optimism Index Trends Down</itunes:title>
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      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>National Federation of Independent Businesses, small business optimism index edge down to 89.4% in Feb 2024. The lowest in 9 months. Small business owners reported that inflation was their single most important business problem as is the cost of capital and labor.</itunes:summary>
      <itunes:subtitle>National Federation of Independent Businesses, small business optimism index edge down to 89.4% in Feb 2024. The lowest in 9 months. Small business owners reported that inflation was their single most important business problem as is the cost of capital and labor.</itunes:subtitle>
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      <title>The Power of Coupons to Drive Sales</title>
      <description><![CDATA[Data released from Ascend reveals 70% of online shoppers in the US would purchase something from a competitor versus from their favorite online store if they were given a coupon for just 20% off the purchase. More powerful than brand loyalty these days. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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advertising.
]]></description>
      <pubDate>Thu, 7 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:title>The Power of Coupons to Drive Sales</itunes:title>
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      <itunes:duration>00:02:23</itunes:duration>
      <itunes:summary>Data released from Ascend reveals 70% of online shoppers in the US would purchase something from a competitor versus from their favorite online store if they were given a coupon for just 20% off the purchase. More powerful than brand loyalty these days.</itunes:summary>
      <itunes:subtitle>Data released from Ascend reveals 70% of online shoppers in the US would purchase something from a competitor versus from their favorite online store if they were given a coupon for just 20% off the purchase. More powerful than brand loyalty these days.</itunes:subtitle>
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      <title>Michigan Winters Tough on Small Businesses</title>
      <description><![CDATA[Governor Whitmer has issued a release urging small businesses impacted by lack of snow to apply for federal funding available to them in the form of federal economic injury disaster loans, those loans are available because of ongoing federal drought declarations affecting 42 Michigan counties. Submit applications and find additional disaster assistance information@lending.sba.gov Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 5 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Michigan Winters Tough on Small Businesses</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:05</itunes:duration>
      <itunes:summary>Governor Whitmer has issued a release urging small businesses impacted by lack of snow to apply for federal funding available to them in the form of federal economic injury disaster loans, those loans are available because of ongoing federal drought declarations affecting 42 Michigan counties. Submit applications and find additional disaster assistance information@lending.sba.gov</itunes:summary>
      <itunes:subtitle>Governor Whitmer has issued a release urging small businesses impacted by lack of snow to apply for federal funding available to them in the form of federal economic injury disaster loans, those loans are available because of ongoing federal drought declarations affecting 42 Michigan counties. Submit applications and find additional disaster assistance information@lending.sba.gov</itunes:subtitle>
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      <pubDate>Mon, 4 Mar 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Survey of SMBs Shows Primary Marketing Focus Online</itunes:title>
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      <pubDate>Wed, 28 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Microsoft Announces New AI Model That Can Reason</itunes:title>
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      <pubDate>Tue, 27 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Workplace Engagement Trending Down</itunes:title>
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      <itunes:summary>According to research from Gallup, and that puts a price tag on workplace unhappiness. In 2023, employees in the US continue to feel more detached from their employers with less clear expectations, lower levels of satisfaction with their organization, and less connection to its mission or purpose than they did just four years ago.</itunes:summary>
      <itunes:subtitle>According to research from Gallup, and that puts a price tag on workplace unhappiness. In 2023, employees in the US continue to feel more detached from their employers with less clear expectations, lower levels of satisfaction with their organization, and less connection to its mission or purpose than they did just four years ago.</itunes:subtitle>
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      <pubDate>Wed, 21 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>MSU Sets Record for R&amp;D Funding</itunes:title>
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      <itunes:summary>Michigan State University research and development expenditures for 2023 was $844 million. Doug Gage, VP for Research and Innovation at MSU, in DBusiness, &quot;the research enterprise at MSU is growing because of the long-term sustained investments we have made in areas of strength, support of ongoing initiatives, and enhanced efforts to capture emerging areas of discovery&quot;.</itunes:summary>
      <itunes:subtitle>Michigan State University research and development expenditures for 2023 was $844 million. Doug Gage, VP for Research and Innovation at MSU, in DBusiness, &quot;the research enterprise at MSU is growing because of the long-term sustained investments we have made in areas of strength, support of ongoing initiatives, and enhanced efforts to capture emerging areas of discovery&quot;.</itunes:subtitle>
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      <pubDate>Tue, 20 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Use of Generative AI Extensive in Marketing Today</itunes:title>
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      <itunes:summary>To keep pace you simply must at least consider putting the power of Gen AI to work in your content development campaigns in order to stay competitive.</itunes:summary>
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      <description><![CDATA[Looking for new ways to incentivise consumers to sign up to your e-newsletter or to receive email promotions from your business, put the power of coupons to work. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 16 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Best Practices for Coupon Promotions</itunes:title>
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      <itunes:duration>00:02:09</itunes:duration>
      <itunes:summary>Looking for new ways to incentivise consumers to sign up to your e-newsletter or to receive email promotions from your business, put the power of coupons to work.</itunes:summary>
      <itunes:subtitle>Looking for new ways to incentivise consumers to sign up to your e-newsletter or to receive email promotions from your business, put the power of coupons to work.</itunes:subtitle>
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      <pubDate>Thu, 15 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Restaurant Sales Projections Up for 2024</itunes:title>
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      <title>NRF Survey of this Years Expected Valentines Day Spend</title>
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      <pubDate>Wed, 14 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>NRF Survey of this Years Expected Valentines Day Spend</itunes:title>
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      <itunes:duration>00:02:13</itunes:duration>
      <itunes:summary>National Retail Federation and Prosper Insights and Analytics survey shows Valentine&apos;s Day spending is expected to reach a record $14.2 billion in the US. Consumers expect to spend about $186 each that&apos;s nearly $8 more than Valentine&apos;s Day last year.</itunes:summary>
      <itunes:subtitle>National Retail Federation and Prosper Insights and Analytics survey shows Valentine&apos;s Day spending is expected to reach a record $14.2 billion in the US. Consumers expect to spend about $186 each that&apos;s nearly $8 more than Valentine&apos;s Day last year.</itunes:subtitle>
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      <title>Shoppable TV Rising in Popularity</title>
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      <pubDate>Tue, 13 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Shoppable TV Rising in Popularity</itunes:title>
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      <itunes:duration>00:02:18</itunes:duration>
      <itunes:summary>A new report from LG Ad Solutions says that nearly 30% of connected TV users have made a purchase directly from their TV screens over the last 90 days. The top categories of items selling to consumers via connected tv: clothing, electronics, automotive appliances, and groceries.</itunes:summary>
      <itunes:subtitle>A new report from LG Ad Solutions says that nearly 30% of connected TV users have made a purchase directly from their TV screens over the last 90 days. The top categories of items selling to consumers via connected tv: clothing, electronics, automotive appliances, and groceries.</itunes:subtitle>
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      <title>Ransomeware Cyber Attacks Increased in 2023</title>
      <description><![CDATA[Chain Analysis shows that victims of hacking attacks paid out a record $1.1 billion to the bad guys in 2023 as ransom in exchange for a return of those digital assets seized by them. By way of comparison, $567 million was paid out in 2022. 2023 marks a major year for ransomware with record breaking payments and a substantial increase in the scope and complexity of such attacks.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 9 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Ransomeware Cyber Attacks Increased in 2023</itunes:title>
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      <itunes:duration>00:02:05</itunes:duration>
      <itunes:summary>Chain Analysis shows that victims of hacking attacks paid out a record $1.1 billion to the bad guys in 2023 as ransom in exchange for a return of those digital assets seized by them. By way of comparison, $567 million was paid out in 2022. 2023 marks a major year for ransomware with record breaking payments and a substantial increase in the scope and complexity of such attacks.
</itunes:summary>
      <itunes:subtitle>Chain Analysis shows that victims of hacking attacks paid out a record $1.1 billion to the bad guys in 2023 as ransom in exchange for a return of those digital assets seized by them. By way of comparison, $567 million was paid out in 2022. 2023 marks a major year for ransomware with record breaking payments and a substantial increase in the scope and complexity of such attacks.
</itunes:subtitle>
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      <title>New Insights to Americans Online Shopping Behavior</title>
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 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 8 Feb 2024 07:00:00 +0000</pubDate>
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      <itunes:title>New Insights to Americans Online Shopping Behavior</itunes:title>
      <itunes:author>StartupNation</itunes:author>
      <itunes:duration>00:02:24</itunes:duration>
      <itunes:summary>Propeller Insights data on America&apos;s online shopping behavior: 75.2% of consumers surveyed believe they are savvy at online shopping. Meaning they&apos;re comfortable, confident, and adept at navigating online shops and the key functionality to execute their shopping online, but also they now feel really good at finding the best deals.
</itunes:summary>
      <itunes:subtitle>Propeller Insights data on America&apos;s online shopping behavior: 75.2% of consumers surveyed believe they are savvy at online shopping. Meaning they&apos;re comfortable, confident, and adept at navigating online shops and the key functionality to execute their shopping online, but also they now feel really good at finding the best deals.
</itunes:subtitle>
      <itunes:keywords>online shopping, secure online purchasing, online purchase, online transactions, propeller insights</itunes:keywords>
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      <itunes:episode>622</itunes:episode>
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      <title>Digital Ad Spending Increases</title>
      <description><![CDATA[Insider Intelligence reports, global ad spending will jump 10% in 2024 up from growth of 6.3% in 2023. CNBC reporting points out, growth looks so strong now because the numbers are being compared to that period of a year ago when activity in the ad space was down. This is good news for the digital marketing space, small businesses may be paying more to advertise in the future. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 7 Feb 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Digital Ad Spending Increases</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:20</itunes:duration>
      <itunes:summary>Insider Intelligence reports, global ad spending will jump 10% in 2024 up from growth of 6.3% in 2023. CNBC reporting points out, growth looks so strong now because the numbers are being compared to that period of a year ago when activity in the ad space was down. This is good news for the digital marketing space, small businesses may be paying more to advertise in the future.</itunes:summary>
      <itunes:subtitle>Insider Intelligence reports, global ad spending will jump 10% in 2024 up from growth of 6.3% in 2023. CNBC reporting points out, growth looks so strong now because the numbers are being compared to that period of a year ago when activity in the ad space was down. This is good news for the digital marketing space, small businesses may be paying more to advertise in the future.</itunes:subtitle>
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      <itunes:episode>621</itunes:episode>
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      <title>SuperBowl is Big Business</title>
      <description><![CDATA[The National Retail Federation report on consumer spending for the SuperBowl: 112 million people plan to throw or attend a party, and 16 million people plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations, and other related game necessities are expected to reach a total that is a record total $17.3 billion or $86 per person on average.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 6 Feb 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>SuperBowl is Big Business</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:56</itunes:duration>
      <itunes:summary>The National Retail Federation report on consumer spending for the SuperBowl: 112 million people plan to throw or attend a party, and 16 million people plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations, and other related game necessities are expected to reach a total that is a record total $17.3 billion or $86 per person on average. </itunes:summary>
      <itunes:subtitle>The National Retail Federation report on consumer spending for the SuperBowl: 112 million people plan to throw or attend a party, and 16 million people plan to watch the game at a bar or restaurant. Total spending on food, drinks, apparel, decorations, and other related game necessities are expected to reach a total that is a record total $17.3 billion or $86 per person on average. </itunes:subtitle>
      <itunes:keywords>super bowl spending, superbowl sunday, national retail federation</itunes:keywords>
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      <itunes:episode>620</itunes:episode>
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      <title>Data Shows Online Reviews Lacking Consumer Confidence</title>
      <description><![CDATA[Data shows that nearly 90% of online consumers consult reviews before buying and research from CX solutions firm. Al shows that two thirds, 67% of consumers are concerned about review fraud.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 5 Feb 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Data Shows Online Reviews Lacking Consumer Confidence</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:21</itunes:duration>
      <itunes:summary>Data shows that nearly 90% of online consumers consult reviews before buying and research from CX solutions firm. Al shows that two thirds, 67% of consumers are concerned about review fraud. </itunes:summary>
      <itunes:subtitle>Data shows that nearly 90% of online consumers consult reviews before buying and research from CX solutions firm. Al shows that two thirds, 67% of consumers are concerned about review fraud. </itunes:subtitle>
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      <title>The Importance of Brand Loyalty</title>
      <description><![CDATA[Robert Poff, Brand Key's founder & president, released the study's results says, companies who've earned brand loyalty are 6 times more likely to get customer interest and purchases because they'll think of you first. It's simply harder than ever to earn customer loyalty, once you've got it and able to maintain it on behalf of your customer base, your shot at business success goes up exponentially. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 2 Feb 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>The Importance of Brand Loyalty</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:16</itunes:duration>
      <itunes:summary>Robert Poff, Brand Key&apos;s founder &amp; president, released the study&apos;s results says, companies who&apos;ve earned brand loyalty are 6 times more likely to get customer interest and purchases because they&apos;ll think of you first. It&apos;s simply harder than ever to earn customer loyalty, once you&apos;ve got it and able to maintain it on behalf of your customer base, your shot at business success goes up exponentially.</itunes:summary>
      <itunes:subtitle>Robert Poff, Brand Key&apos;s founder &amp; president, released the study&apos;s results says, companies who&apos;ve earned brand loyalty are 6 times more likely to get customer interest and purchases because they&apos;ll think of you first. It&apos;s simply harder than ever to earn customer loyalty, once you&apos;ve got it and able to maintain it on behalf of your customer base, your shot at business success goes up exponentially.</itunes:subtitle>
      <itunes:keywords>brand loyalty, robert poff, customer loyalty, brand trust, brand key</itunes:keywords>
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      <title>Brick and Mortar Retail Here to Stay</title>
      <description><![CDATA[The trend today is much less about either or, that is online versus brick and mortar, and more about an omnichannel approach that includes both online and brick and mortar working in harmony to make each of these retail channels stronger as a result of the other. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 1 Feb 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Brick and Mortar Retail Here to Stay</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:09</itunes:duration>
      <itunes:summary>The trend today is much less about either or, that is online versus brick and mortar, and more about an omnichannel approach that includes both online and brick and mortar working in harmony to make each of these retail channels stronger as a result of the other.</itunes:summary>
      <itunes:subtitle>The trend today is much less about either or, that is online versus brick and mortar, and more about an omnichannel approach that includes both online and brick and mortar working in harmony to make each of these retail channels stronger as a result of the other.</itunes:subtitle>
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      <title>Sourcing Credit is Tight Business, Credit Cards Become Popular Source</title>
      <description><![CDATA[Data from Payments Intelligence highlights the challenges small businesses are facing today when it comes to accessing credit to support their businesses. Only 48% of small businesses generating annual revenues of 10 million or less report having access to business or personal financing. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 31 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Sourcing Credit is Tight Business, Credit Cards Become Popular Source</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:34</itunes:duration>
      <itunes:summary>Data from Payments Intelligence highlights the challenges small businesses are facing today when it comes to accessing credit to support their businesses. Only 48% of small businesses generating annual revenues of 10 million or less report having access to business or personal financing.</itunes:summary>
      <itunes:subtitle>Data from Payments Intelligence highlights the challenges small businesses are facing today when it comes to accessing credit to support their businesses. Only 48% of small businesses generating annual revenues of 10 million or less report having access to business or personal financing.</itunes:subtitle>
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      <title>New Statistics on Influencer Marketing Effectiveness</title>
      <description><![CDATA[A new report from Aspire, brands will be focusing their spend in 2024 on influencer marketing, heavily on Instagram & TikTok. Snapchat and X, formerly Twitter, are largely ignored as an effective channel for influencer marketing campaigns. Aspire's data shows that nano influencers w/ less than 10,000 followers support the highest average rate of engagement across social platforms tracked. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 30 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>New Statistics on Influencer Marketing Effectiveness</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:14</itunes:duration>
      <itunes:summary>A new report from Aspire, brands will be focusing their spend in 2024 on influencer marketing, heavily on Instagram &amp; TikTok. Snapchat and X, formerly Twitter, are largely ignored as an effective channel for influencer marketing campaigns. Aspire&apos;s data shows that nano influencers w/ less than 10,000 followers support the highest average rate of engagement across social platforms tracked.</itunes:summary>
      <itunes:subtitle>A new report from Aspire, brands will be focusing their spend in 2024 on influencer marketing, heavily on Instagram &amp; TikTok. Snapchat and X, formerly Twitter, are largely ignored as an effective channel for influencer marketing campaigns. Aspire&apos;s data shows that nano influencers w/ less than 10,000 followers support the highest average rate of engagement across social platforms tracked.</itunes:subtitle>
      <itunes:keywords>marketing campaigns, instagram, tiktok, influencer marketing, aspire, nano influencers</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>615</itunes:episode>
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      <title>DEI Programs Improve Business Success</title>
      <description><![CDATA[McKinsey Research reconfirms what past studies have already shown, that focusing on diversity and inclusion in business pays, according to the latest diversity matters report, there's a 39% increased likelihood of business success if you make diversity and inclusion a focus at your business. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 26 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>DEI Programs Improve Business Success</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>McKinsey Research reconfirms what past studies have already shown, that focusing on diversity and inclusion in business pays, according to the latest diversity matters report, there&apos;s a 39% increased likelihood of business success if you make diversity and inclusion a focus at your business.</itunes:summary>
      <itunes:subtitle>McKinsey Research reconfirms what past studies have already shown, that focusing on diversity and inclusion in business pays, according to the latest diversity matters report, there&apos;s a 39% increased likelihood of business success if you make diversity and inclusion a focus at your business.</itunes:subtitle>
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      <title>Brands Not In Tune With Customer Expectations</title>
      <description><![CDATA[New research from Deloitte Digital suggests that many merchants and brands just aren't in tune w/ what consumers want in the way of improved and enhanced experiences. The data shows US-based consumers and executives at well-known retail brands showed 42% of consumers want a simpler and more streamlined website experience.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 25 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Brands Not In Tune With Customer Expectations</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:11</itunes:duration>
      <itunes:summary>New research from Deloitte Digital suggests that many merchants and brands just aren&apos;t in tune w/ what consumers want in the way of improved and enhanced experiences. The data shows US-based consumers and executives at well-known retail brands showed 42% of consumers want a simpler and more streamlined website experience.
</itunes:summary>
      <itunes:subtitle>New research from Deloitte Digital suggests that many merchants and brands just aren&apos;t in tune w/ what consumers want in the way of improved and enhanced experiences. The data shows US-based consumers and executives at well-known retail brands showed 42% of consumers want a simpler and more streamlined website experience.
</itunes:subtitle>
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      <title>Spending Power of Gen Alpha</title>
      <description><![CDATA[A 2023 report from digital agency Razorfish found that access to the internet has accelerated Gen Alpha's brand maturity than previous generations. Gen Alphas are expected to command a massive spending power that could outpace previous generations. As the cohort gets older in 2029, Alpha's collective global economic footprint is forecast to exceed $5.46 trillion according to an agency known as Mcreel based in Australia. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 24 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Spending Power of Gen Alpha</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:25</itunes:duration>
      <itunes:summary>A 2023 report from digital agency Razorfish found that access to the internet has accelerated Gen Alpha&apos;s brand maturity than previous generations. Gen Alphas are expected to command a massive spending power that could outpace previous generations. As the cohort gets older in 2029, Alpha&apos;s collective global economic footprint is forecast to exceed $5.46 trillion according to an agency known as Mcreel based in Australia.</itunes:summary>
      <itunes:subtitle>A 2023 report from digital agency Razorfish found that access to the internet has accelerated Gen Alpha&apos;s brand maturity than previous generations. Gen Alphas are expected to command a massive spending power that could outpace previous generations. As the cohort gets older in 2029, Alpha&apos;s collective global economic footprint is forecast to exceed $5.46 trillion according to an agency known as Mcreel based in Australia.</itunes:subtitle>
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      <title>Social Media Predicted to be Challenged in 2024</title>
      <description><![CDATA[Survey from Integral Ad Science indicates social media is the media type, most likely to face serious challenges this year. Results are based on a Sept. 2023 survey of 262 US digital media experts working at ad tech companies, brand agencies, & publishers. Respondents were asked to identify the media type most vulnerable to brand risk in the next year, 52% cited social media. One reason is the risk of ad fraud. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 23 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Social Media Predicted to be Challenged in 2024</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:18</itunes:duration>
      <itunes:summary>Survey from Integral Ad Science indicates social media is the media type, most likely to face serious challenges this year. Results are based on a Sept. 2023 survey of 262 US digital media experts working at ad tech companies, brand agencies, &amp; publishers. Respondents were asked to identify the media type most vulnerable to brand risk in the next year, 52% cited social media. One reason is the risk of ad fraud.</itunes:summary>
      <itunes:subtitle>Survey from Integral Ad Science indicates social media is the media type, most likely to face serious challenges this year. Results are based on a Sept. 2023 survey of 262 US digital media experts working at ad tech companies, brand agencies, &amp; publishers. Respondents were asked to identify the media type most vulnerable to brand risk in the next year, 52% cited social media. One reason is the risk of ad fraud.</itunes:subtitle>
      <itunes:keywords>ad fraud, tech companies, brand credibility, social media platforms, brand integrity, digital media experts, integral ad science, social media</itunes:keywords>
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      <title>Federal Funding Flowing into Michigan to Support Startups</title>
      <description><![CDATA[TechTown recognized by the state of Michigan as an entrepreneurial hub, they'll be receiving millions of dollars in federal grant funding. Tech Town and the Detroit Economic Growth Corporation, were among 27 establishments across the state and the only 2 directly in the city of Detroit to receive the designation from the Michigan Economic Development Corporation. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 19 Jan 2024 07:00:00 +0000</pubDate>
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      <itunes:title>Federal Funding Flowing into Michigan to Support Startups</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:20</itunes:duration>
      <itunes:summary>TechTown recognized by the state of Michigan as an entrepreneurial hub, they&apos;ll be receiving millions of dollars in federal grant funding. Tech Town and the Detroit Economic Growth Corporation, were among 27 establishments across the state and the only 2 directly in the city of Detroit to receive the designation from the Michigan Economic Development Corporation.</itunes:summary>
      <itunes:subtitle>TechTown recognized by the state of Michigan as an entrepreneurial hub, they&apos;ll be receiving millions of dollars in federal grant funding. Tech Town and the Detroit Economic Growth Corporation, were among 27 establishments across the state and the only 2 directly in the city of Detroit to receive the designation from the Michigan Economic Development Corporation.</itunes:subtitle>
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      <title>Female Founders Share of Venture Capital; Strong in 2023</title>
      <description><![CDATA[Industries that accounted for portions of overall funding for female founders or co-founders include B2B services, pharmaceuticals, biotech with the highest winner being software oriented startups, which accounted for more than a fifth of total venture capital invested in companies founded by men and women, as well as those founded solely by women. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 17 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Female Founders Share of Venture Capital; Strong in 2023</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:28</itunes:duration>
      <itunes:summary>Industries that accounted for portions of overall funding for female founders or co-founders include B2B services, pharmaceuticals, biotech with the highest winner being software oriented startups, which accounted for more than a fifth of total venture capital invested in companies founded by men and women, as well as those founded solely by women.</itunes:summary>
      <itunes:subtitle>Industries that accounted for portions of overall funding for female founders or co-founders include B2B services, pharmaceuticals, biotech with the highest winner being software oriented startups, which accounted for more than a fifth of total venture capital invested in companies founded by men and women, as well as those founded solely by women.</itunes:subtitle>
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      <itunes:episode>609</itunes:episode>
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      <title>New Study Projects Marketing Spend in 2024</title>
      <description><![CDATA[Media Ocean helps us understand just how marketers will be spending their budgets and applying their focus in the coming year highlights: SEO 55% of marketers said that they plan to increase their spend. 56% will increase spend on television. 65% will increase digital display and video spend, and 69% of marketers report that they will increase their spend on social media marketing. The major loser when it comes to increased spend is print.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 10 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New Study Projects Marketing Spend in 2024</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>Media Ocean helps us understand just how marketers will be spending their budgets and applying their focus in the coming year highlights: SEO 55% of marketers said that they plan to increase their spend. 56% will increase spend on television. 65% will increase digital display and video spend, and 69% of marketers report that they will increase their spend on social media marketing. The major loser when it comes to increased spend is print. </itunes:summary>
      <itunes:subtitle>Media Ocean helps us understand just how marketers will be spending their budgets and applying their focus in the coming year highlights: SEO 55% of marketers said that they plan to increase their spend. 56% will increase spend on television. 65% will increase digital display and video spend, and 69% of marketers report that they will increase their spend on social media marketing. The major loser when it comes to increased spend is print. </itunes:subtitle>
      <itunes:keywords>key trends in media, media ocean, increase in marketing spend</itunes:keywords>
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      <itunes:episode>608</itunes:episode>
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      <title>TikTok Growing Socail Selling Functionality</title>
      <description><![CDATA[TikTok announced plans to go further w/ the launch of a shop tab that allows users to discover and complete purchases on the platform. If you think this might be a channel for you. Test the waters before committing to a full sales offering campaign. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 9 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>TikTok Growing Socail Selling Functionality</itunes:title>
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      <itunes:duration>00:02:22</itunes:duration>
      <itunes:summary>TikTok announced plans to go further w/ the launch of a shop tab that allows users to discover and complete purchases on the platform. If you think this might be a channel for you. Test the waters before committing to a full sales offering campaign.</itunes:summary>
      <itunes:subtitle>TikTok announced plans to go further w/ the launch of a shop tab that allows users to discover and complete purchases on the platform. If you think this might be a channel for you. Test the waters before committing to a full sales offering campaign.</itunes:subtitle>
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      <itunes:episode>607</itunes:episode>
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      <title>Hatch Detroit Contest New Accepting Entries</title>
      <description><![CDATA[Comerica Hatch Detroit Contest, partnered w/ TechTown Detroit, business plans are now being accepted through February 16th for a shot to win a $100K grand prize. The Hatch contest was established in 2012, and allows entrepreneurs w/ a retail concept and goal of establishing a  location in Detroit Hamtramck or Highland Park. If you've got a brick and mortar business idea check out the Hatch Detroit Contest at Hatch Detroit.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 8 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Hatch Detroit Contest New Accepting Entries</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:56</itunes:duration>
      <itunes:summary>Comerica Hatch Detroit Contest, partnered w/ TechTown Detroit, business plans are now being accepted through February 16th for a shot to win a $100K grand prize. The Hatch contest was established in 2012, and allows entrepreneurs w/ a retail concept and goal of establishing a  location in Detroit Hamtramck or Highland Park. If you&apos;ve got a brick and mortar business idea check out the Hatch Detroit Contest at Hatch Detroit.
</itunes:summary>
      <itunes:subtitle>Comerica Hatch Detroit Contest, partnered w/ TechTown Detroit, business plans are now being accepted through February 16th for a shot to win a $100K grand prize. The Hatch contest was established in 2012, and allows entrepreneurs w/ a retail concept and goal of establishing a  location in Detroit Hamtramck or Highland Park. If you&apos;ve got a brick and mortar business idea check out the Hatch Detroit Contest at Hatch Detroit.
</itunes:subtitle>
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      <title>Internet Activity Statistic</title>
      <description><![CDATA[An opportunity for us when taking a deeper look for those of us who are business owners to get inspired or to get informed about just how the internet is being used by both consumers and businesses these days. Wanna learn more? Go to domo.com to dive deeper into the data.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 5 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Internet Activity Statistic</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:19</itunes:duration>
      <itunes:summary>An opportunity for us when taking a deeper look for those of us who are business owners to get inspired or to get informed about just how the internet is being used by both consumers and businesses these days. Wanna learn more? Go to domo.com to dive deeper into the data. </itunes:summary>
      <itunes:subtitle>An opportunity for us when taking a deeper look for those of us who are business owners to get inspired or to get informed about just how the internet is being used by both consumers and businesses these days. Wanna learn more? Go to domo.com to dive deeper into the data. </itunes:subtitle>
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      <title>Access to Credit Tighter for Consumers</title>
      <description><![CDATA[The business of retail depends on consumers having access to credit instruments to make their purchases, and as we head into 2024, consumers are increasingly credit marginalized. Credit cards have been tapped to make holiday gift and related purchases, and as a result of all of this spending and the increasing debt load consumers are carrying these days, it's now reported that about 30% of consumers have low credit scores, that being 650 or less, and that has them being denied access to additional credit. All cuts into consumer spending and retail revenue.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 4 Jan 2024 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Access to Credit Tighter for Consumers</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:03</itunes:duration>
      <itunes:summary>The business of retail depends on consumers having access to credit instruments to make their purchases, and as we head into 2024, consumers are increasingly credit marginalized. Credit cards have been tapped to make holiday gift and related purchases, and as a result of all of this spending and the increasing debt load consumers are carrying these days, it&apos;s now reported that about 30% of consumers have low credit scores, that being 650 or less, and that has them being denied access to additional credit. All cuts into consumer spending and retail revenue. </itunes:summary>
      <itunes:subtitle>The business of retail depends on consumers having access to credit instruments to make their purchases, and as we head into 2024, consumers are increasingly credit marginalized. Credit cards have been tapped to make holiday gift and related purchases, and as a result of all of this spending and the increasing debt load consumers are carrying these days, it&apos;s now reported that about 30% of consumers have low credit scores, that being 650 or less, and that has them being denied access to additional credit. All cuts into consumer spending and retail revenue. </itunes:subtitle>
      <itunes:keywords>credit cards, credit spending, low credit score, retail revenue, consumer spending</itunes:keywords>
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      <itunes:episode>604</itunes:episode>
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      <title>Super Saturday Expected to See Surge in Shopping this Year</title>
      <description><![CDATA[National Retail Federation expects that this year's Super Saturday will see a surge in, in-store shopping of the 142 million people predicted to finish their holiday shopping. 53 million, intend to do all of their buying in stores up from 44 million last year and 58 million or 41% of the total plan to shop online and in store. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 18 Dec 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Super Saturday Expected to See Surge in Shopping this Year</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:56</itunes:duration>
      <itunes:summary>National Retail Federation expects that this year&apos;s Super Saturday will see a surge in, in-store shopping of the 142 million people predicted to finish their holiday shopping. 53 million, intend to do all of their buying in stores up from 44 million last year and 58 million or 41% of the total plan to shop online and in store.</itunes:summary>
      <itunes:subtitle>National Retail Federation expects that this year&apos;s Super Saturday will see a surge in, in-store shopping of the 142 million people predicted to finish their holiday shopping. 53 million, intend to do all of their buying in stores up from 44 million last year and 58 million or 41% of the total plan to shop online and in store.</itunes:subtitle>
      <itunes:keywords>in store shopping, online shopping, retail, national retail federation, super saturday, holiday shopping</itunes:keywords>
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      <title>Teen Social Media Use All Consuming</title>
      <description><![CDATA[Pew Research Center Teams Social Media and Technology 2023: almost half of US teens are using social media. These statistics on social media usage by teens are relevant to the interests of businesses, especially those catering to a younger demographic. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 13 Dec 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Teen Social Media Use All Consuming</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:05</itunes:duration>
      <itunes:summary>Pew Research Center Teams Social Media and Technology 2023: almost half of US teens are using social media. These statistics on social media usage by teens are relevant to the interests of businesses, especially those catering to a younger demographic.</itunes:summary>
      <itunes:subtitle>Pew Research Center Teams Social Media and Technology 2023: almost half of US teens are using social media. These statistics on social media usage by teens are relevant to the interests of businesses, especially those catering to a younger demographic.</itunes:subtitle>
      <itunes:keywords>pew research, social media use by teens, demographic targets, social media</itunes:keywords>
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      <title>Over 50s are a Hot Market Demographic</title>
      <description><![CDATA[The over 50s, an amalgamation of three generations, gen X, baby boomers, and the silent generation, are all digital savvy. Are active on social media, consume content on desktop and mobile, and even follow influencers that target them, and they're spending on everything from automotive to technology to household appliances. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 6 Dec 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
      <link>https://soundcloud.com/user-618183376</link>
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      <itunes:title>Over 50s are a Hot Market Demographic</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:54</itunes:duration>
      <itunes:summary>The over 50s, an amalgamation of three generations, gen X, baby boomers, and the silent generation, are all digital savvy. Are active on social media, consume content on desktop and mobile, and even follow influencers that target them, and they&apos;re spending on everything from automotive to technology to household appliances.</itunes:summary>
      <itunes:subtitle>The over 50s, an amalgamation of three generations, gen X, baby boomers, and the silent generation, are all digital savvy. Are active on social media, consume content on desktop and mobile, and even follow influencers that target them, and they&apos;re spending on everything from automotive to technology to household appliances.</itunes:subtitle>
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      <pubDate>Tue, 5 Dec 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Businesses Concerned About Disclosing Use of AI</itunes:title>
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      <itunes:summary>65% of businesses acknowledge they are integrating generative AI into their tech, that according to AI Marketing Transformation Index. Monica Ho, CMA of Soci says &quot;it&apos;s clear that while we navigate the benefits of AI, we must also carefully manage its perception among consumers&quot;. </itunes:summary>
      <itunes:subtitle>65% of businesses acknowledge they are integrating generative AI into their tech, that according to AI Marketing Transformation Index. Monica Ho, CMA of Soci says &quot;it&apos;s clear that while we navigate the benefits of AI, we must also carefully manage its perception among consumers&quot;. </itunes:subtitle>
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      <pubDate>Mon, 4 Dec 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Verizons Digital Ready Program Helps Move Small Businesses Forward</itunes:title>
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      <pubDate>Wed, 29 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Bidens Approval Rating Dips Amongst Small Business Owners</itunes:title>
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      <itunes:summary>With the most aggressive Federal Reserve interest rate hikes in decades, many small business owners are faced w/ double digit percentage loans, and that is if they can access lending at all in a much tighter banking and credit environment. On top of rising cost of supplies and wages, and it&apos;s just a really tough environment for small businesses to be operating these days.</itunes:summary>
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      <title>Black Friday Sales Are Strong</title>
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      <pubDate>Tue, 28 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Black Friday Sales Are Strong</itunes:title>
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      <itunes:summary>Roughly 72% of American consumers shopped Black Friday this year. U.S. retail sales totaled 9.8 billion, that&apos;s a 2.5% growth year over year on Black Friday. In store sales increasing 1.1%, and e-commerce sales rising 8.5%. </itunes:summary>
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      <pubDate>Tue, 21 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Black Friday Cyber Monday Predictions</itunes:title>
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      <itunes:duration>00:01:53</itunes:duration>
      <itunes:summary>National Retail Federation is predicting that 74% of holiday shoppers plan to shop in earnest starting this weekend, the highest estimate since the NRF began tracking this data in 2017.  People still love Black Friday best, with 72% or an estimated 130 million people planning to shop that day, 39% saying they plan to shop that day in addition to or instead of Black Friday.
</itunes:summary>
      <itunes:subtitle>National Retail Federation is predicting that 74% of holiday shoppers plan to shop in earnest starting this weekend, the highest estimate since the NRF began tracking this data in 2017.  People still love Black Friday best, with 72% or an estimated 130 million people planning to shop that day, 39% saying they plan to shop that day in addition to or instead of Black Friday.
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      <title>Dell for Startups $1K Shopping Spree Giveaway</title>
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      <pubDate>Fri, 17 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Dell for Startups $1K Shopping Spree Giveaway</itunes:title>
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      <title>What Customers Value Most When Making a Purchase</title>
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      <pubDate>Thu, 16 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>What Customers Value Most When Making a Purchase</itunes:title>
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      <itunes:duration>00:02:17</itunes:duration>
      <itunes:summary>A Braze study indicates that offering relevant or personalized offers is important to consumers as are offering rewards and loyalty program perks. Convenience, very important. Customer service. Discounts, product quality and brand trust at number 2 and pricing according to value and pricing competitively comes in at number 1 on the list of most important factors when it comes to compelling consumer purchases.</itunes:summary>
      <itunes:subtitle>A Braze study indicates that offering relevant or personalized offers is important to consumers as are offering rewards and loyalty program perks. Convenience, very important. Customer service. Discounts, product quality and brand trust at number 2 and pricing according to value and pricing competitively comes in at number 1 on the list of most important factors when it comes to compelling consumer purchases.</itunes:subtitle>
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      <title>Influencer Marketing Proving Effective</title>
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      <pubDate>Fri, 10 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Influencer Marketing Proving Effective</itunes:title>
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      <itunes:summary>What&apos;s hot in marketing these days? One strategy that seems to be working well is that of influencer marketing. In particular, for B2B businesses, according to a 2023 B2B Influencer Marketing Report, that study by Top Rank Marketing conducted by Ascend2. 94% say that influencer marketing is a highly effective strategy and its use is growing.</itunes:summary>
      <itunes:subtitle>What&apos;s hot in marketing these days? One strategy that seems to be working well is that of influencer marketing. In particular, for B2B businesses, according to a 2023 B2B Influencer Marketing Report, that study by Top Rank Marketing conducted by Ascend2. 94% say that influencer marketing is a highly effective strategy and its use is growing.</itunes:subtitle>
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      <title>New Survey Reports Use of AI Tools by Small Business</title>
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      <pubDate>Wed, 8 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>New Survey Reports Use of AI Tools by Small Business</itunes:title>
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      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>Small Business Adoption Survey 2023, 75% of small businesses are utilizing AI tools for an expansive range of business functions. Nearly half of all small businesses started using AI based tools in the past year. These tools are enabling their workforces to focus on high value projects and tasks, including revenue generating activity, and providing opportunities for growth and a more meaningful work experience. </itunes:summary>
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      <pubDate>Tue, 7 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Consumer Spending in Mobile Apps Up in 2023</itunes:title>
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      <title>AI Based Startups Enter New Phase</title>
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      <pubDate>Fri, 3 Nov 2023 07:00:00 +0000</pubDate>
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      <itunes:title>AI Based Startups Enter New Phase</itunes:title>
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      <itunes:summary>New data from Crunchbase shows that today, 1 in 5 of the new billion dollar startups to be recognized as having what&apos;s known as unicorn level valuations are in one way or the other based on AI technology.</itunes:summary>
      <itunes:subtitle>New data from Crunchbase shows that today, 1 in 5 of the new billion dollar startups to be recognized as having what&apos;s known as unicorn level valuations are in one way or the other based on AI technology.</itunes:subtitle>
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      <title>List of Most Successful Tank Companies</title>
      <description><![CDATA[The greatest show to hit TV focused on entrepreneurship is ABC's Shark Tank. In its 15th season, Shark Tank has made millionaires out of entrepreneurs and driven millions in return for the sharks who invest in the opportunities presented to them on the show. And now just released, the list of the 15 most successful companies ever funded on Shark Tank. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Wed, 1 Nov 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>List of Most Successful Tank Companies</itunes:title>
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      <itunes:summary>The greatest show to hit TV focused on entrepreneurship is ABC&apos;s Shark Tank. In its 15th season, Shark Tank has made millionaires out of entrepreneurs and driven millions in return for the sharks who invest in the opportunities presented to them on the show. And now just released, the list of the 15 most successful companies ever funded on Shark Tank.</itunes:summary>
      <itunes:subtitle>The greatest show to hit TV focused on entrepreneurship is ABC&apos;s Shark Tank. In its 15th season, Shark Tank has made millionaires out of entrepreneurs and driven millions in return for the sharks who invest in the opportunities presented to them on the show. And now just released, the list of the 15 most successful companies ever funded on Shark Tank.</itunes:subtitle>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 31 Oct 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>List of Worlds Most Valuable Brands</itunes:title>
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      <description><![CDATA[Data privacy measures and controls have three main goals: To protect a consumer's information, to make sure it's confidential and that there's integrity around its protection, to build trust with customers and to comply with data privacy laws. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Mon, 30 Oct 2023 07:00:00 +0000</pubDate>
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      <itunes:title>US View on Use of Consumers Private Data</itunes:title>
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      <itunes:summary>Data privacy measures and controls have three main goals: To protect a consumer&apos;s information, to make sure it&apos;s confidential and that there&apos;s integrity around its protection, to build trust with customers and to comply with data privacy laws.</itunes:summary>
      <itunes:subtitle>Data privacy measures and controls have three main goals: To protect a consumer&apos;s information, to make sure it&apos;s confidential and that there&apos;s integrity around its protection, to build trust with customers and to comply with data privacy laws.</itunes:subtitle>
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      <title>Attention to Customer Service, Key to Holiday Sales</title>
      <description><![CDATA[Businesses need to commit to delivering the kind of experience that a modern consumer has come to expect: fast, personalized, and most importantly, companies need to be focused on addressing and solving customer issues to their satisfaction.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 25 Oct 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Attention to Customer Service, Key to Holiday Sales</itunes:title>
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      <itunes:summary>Businesses need to commit to delivering the kind of experience that a modern consumer has come to expect: fast, personalized, and most importantly, companies need to be focused on addressing and solving customer issues to their satisfaction. </itunes:summary>
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      <title>Breadless Eatery - Startup Success Story</title>
      <description><![CDATA[Breadless, a restaurant startup in Detroit that in the face of all of the economic pressures, labor shortages and higher operating costs, is finding success. Founders are husband and wife team Mark Howland and LC Howland. Breadless is riding a wave of a major healthy eating trend, featuring an extensive menu based on 100 percent gluten free.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 24 Oct 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Breadless Eatery - Startup Success Story</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:21</itunes:duration>
      <itunes:summary>Breadless, a restaurant startup in Detroit that in the face of all of the economic pressures, labor shortages and higher operating costs, is finding success. Founders are husband and wife team Mark Howland and LC Howland. Breadless is riding a wave of a major healthy eating trend, featuring an extensive menu based on 100 percent gluten free.
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      <itunes:subtitle>Breadless, a restaurant startup in Detroit that in the face of all of the economic pressures, labor shortages and higher operating costs, is finding success. Founders are husband and wife team Mark Howland and LC Howland. Breadless is riding a wave of a major healthy eating trend, featuring an extensive menu based on 100 percent gluten free.
</itunes:subtitle>
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      <title>Elderly Instruments Wins US Small Business of The Year Award</title>
      <description><![CDATA[Elderly Instruments provides a wide range of service for musicians: buying, selling, trading, and consigning instruments to repairs and accessories. The U.S. Small Business Chamber of Commerce said, "Elderly Instruments victory is a testament to its remarkable ability to remain true to its 50 year legacy and continuously embracing change and adapting to challenges and always innovating along the way." Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Mon, 23 Oct 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Elderly Instruments Wins US Small Business of The Year Award</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:18</itunes:duration>
      <itunes:summary>Elderly Instruments provides a wide range of service for musicians: buying, selling, trading, and consigning instruments to repairs and accessories. The U.S. Small Business Chamber of Commerce said, &quot;Elderly Instruments victory is a testament to its remarkable ability to remain true to its 50 year legacy and continuously embracing change and adapting to challenges and always innovating along the way.&quot;</itunes:summary>
      <itunes:subtitle>Elderly Instruments provides a wide range of service for musicians: buying, selling, trading, and consigning instruments to repairs and accessories. The U.S. Small Business Chamber of Commerce said, &quot;Elderly Instruments victory is a testament to its remarkable ability to remain true to its 50 year legacy and continuously embracing change and adapting to challenges and always innovating along the way.&quot;</itunes:subtitle>
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      <title>New Grant Program Announced for Small Businesses</title>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 18 Oct 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New Grant Program Announced for Small Businesses</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:17</itunes:duration>
      <itunes:summary>The Metro Detroit Black Business Alliance and its small business investment program&apos;s goal is to seed 2,500 investment accounts on investing app StackWell for up to 200 small business owners and their staffs. The program is supported by a $1 million grant from the life insurance company, Prudential Financial.</itunes:summary>
      <itunes:subtitle>The Metro Detroit Black Business Alliance and its small business investment program&apos;s goal is to seed 2,500 investment accounts on investing app StackWell for up to 200 small business owners and their staffs. The program is supported by a $1 million grant from the life insurance company, Prudential Financial.</itunes:subtitle>
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      <title>National Entrepreneurs Small Business Awards in Detroit</title>
      <description><![CDATA[Detroit will be hosting the National Entrepreneurs Association Small Business Awards. Friday, October 20, 9 a.m. to 4 p.m. at the Hollywood Greek Town Casino. The theme of this year's event is Stand Out and will focus on how business owners can use the latest resources and technology to market and grow their small businesses. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 17 Oct 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>National Entrepreneurs Small Business Awards in Detroit</itunes:title>
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      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>Detroit will be hosting the National Entrepreneurs Association Small Business Awards. Friday, October 20, 9 a.m. to 4 p.m. at the Hollywood Greek Town Casino. The theme of this year&apos;s event is Stand Out and will focus on how business owners can use the latest resources and technology to market and grow their small businesses.</itunes:summary>
      <itunes:subtitle>Detroit will be hosting the National Entrepreneurs Association Small Business Awards. Friday, October 20, 9 a.m. to 4 p.m. at the Hollywood Greek Town Casino. The theme of this year&apos;s event is Stand Out and will focus on how business owners can use the latest resources and technology to market and grow their small businesses.</itunes:subtitle>
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      <title>New Study Paints Gloomy Holiday Retail Picture</title>
      <description><![CDATA[2023 Consumer Spending Trends Outlook, a study by Clivio and Qualtrics, consumers are generally feeling pretty gloomy when it comes to the economy these days. 59% indicate that their view on the economy is negative and as a result will impact their spending generally and more specifically during the holidays. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 16 Oct 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>New Study Paints Gloomy Holiday Retail Picture</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:20</itunes:duration>
      <itunes:summary>2023 Consumer Spending Trends Outlook, a study by Clivio and Qualtrics, consumers are generally feeling pretty gloomy when it comes to the economy these days. 59% indicate that their view on the economy is negative and as a result will impact their spending generally and more specifically during the holidays.</itunes:summary>
      <itunes:subtitle>2023 Consumer Spending Trends Outlook, a study by Clivio and Qualtrics, consumers are generally feeling pretty gloomy when it comes to the economy these days. 59% indicate that their view on the economy is negative and as a result will impact their spending generally and more specifically during the holidays.</itunes:subtitle>
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      <title>US Chambers Top Small Business of the Year Finalists</title>
      <description><![CDATA[The U. S. Chamber of Commerce has announced the seven regional finalists of America's Top Small Business Awards program. 15, 000 plus applicants to this contest, for which the U. S. Chamber of Commerce has chosen seven finalists. Following criteria, businesses must uniquely demonstrate innovation, courage, and the entrepreneurial spirit that drives the American economy. But it's from this list of finalists that one will be chosen as the top winner on October 19th.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Fri, 13 Oct 2023 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>US Chambers Top Small Business of the Year Finalists</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:44</itunes:duration>
      <itunes:summary>The U. S. Chamber of Commerce has announced the seven regional finalists of America&apos;s Top Small Business Awards program. 15, 000 plus applicants to this contest, for which the U. S. Chamber of Commerce has chosen seven finalists. Following criteria, businesses must uniquely demonstrate innovation, courage, and the entrepreneurial spirit that drives the American economy. But it&apos;s from this list of finalists that one will be chosen as the top winner on October 19th. </itunes:summary>
      <itunes:subtitle>The U. S. Chamber of Commerce has announced the seven regional finalists of America&apos;s Top Small Business Awards program. 15, 000 plus applicants to this contest, for which the U. S. Chamber of Commerce has chosen seven finalists. Following criteria, businesses must uniquely demonstrate innovation, courage, and the entrepreneurial spirit that drives the American economy. But it&apos;s from this list of finalists that one will be chosen as the top winner on October 19th. </itunes:subtitle>
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      <title>Fortunes List of Most Powerful Women in Business 2023</title>
      <description><![CDATA[We're featuring an overview of fortune magazines recently released list of the 2023 most powerful women in business. The list is a global ranking of 100 female leaders, 67 of which are CEO's. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Wed, 11 Oct 2023 08:00:00 +0000</pubDate>
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      <itunes:title>Fortunes List of Most Powerful Women in Business 2023</itunes:title>
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      <pubDate>Mon, 9 Oct 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Projected Impact of AI on Labor</itunes:title>
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      <pubDate>Thu, 5 Oct 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Small Busness Success More Challenging Than Ever Today</itunes:title>
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      <pubDate>Wed, 4 Oct 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Growth Data for Generative AI in Business</itunes:title>
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      <itunes:subtitle>Most U.S. companies plan to invest more in Generative AI over the next 12 months. However, as aggressive as that is with respect to adopting the technology, we currently are falling behind, relatively speaking, to the aggressive pace at which China and other countries are pursuing the technology.</itunes:subtitle>
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      <pubDate>Tue, 3 Oct 2023 07:00:00 +0000</pubDate>
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      <itunes:title>More Marketers Turning to Performance Marketing</itunes:title>
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      <title>Retail Sales Down in the State of Michigan</title>
      <description><![CDATA[MRA President and CEO Bill Hallan said, Michigan small businesses are feeling the squeeze of the UAW strike and the resulting loss of spending power by families impacted. Small businesses may feel the impacts of this strike for months to come. Even after the strike ends. We encourage shoppers to consider the importance of shopping with local businesses, keeping their dollars in their community. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Fri, 29 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Retail Sales Down in the State of Michigan</itunes:title>
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      <itunes:summary>MRA President and CEO Bill Hallan said, Michigan small businesses are feeling the squeeze of the UAW strike and the resulting loss of spending power by families impacted. Small businesses may feel the impacts of this strike for months to come. Even after the strike ends. We encourage shoppers to consider the importance of shopping with local businesses, keeping their dollars in their community.</itunes:summary>
      <itunes:subtitle>MRA President and CEO Bill Hallan said, Michigan small businesses are feeling the squeeze of the UAW strike and the resulting loss of spending power by families impacted. Small businesses may feel the impacts of this strike for months to come. Even after the strike ends. We encourage shoppers to consider the importance of shopping with local businesses, keeping their dollars in their community.</itunes:subtitle>
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      <pubDate>Wed, 27 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:title>The Power of Email Marketing</itunes:title>
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      <itunes:subtitle>When email is used as intended, it&apos;s one of the most powerful channels of all, according to a new study from Hunger Rush. 82% have made a purchase directly because of an email they&apos;ve received. And email is popular amongst all age groups.</itunes:subtitle>
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      <title>New Data Reveals Consumer Sentiment Today</title>
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      <pubDate>Wed, 20 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:title>New Data Reveals Consumer Sentiment Today</itunes:title>
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      <title>AI Becoming Threat to Marketers</title>
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      <pubDate>Thu, 14 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:subtitle>According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear AI could threaten their job security. What are the key use cases? 34% of marketers integrate AI into the back end of their platforms.  For example, chat bots and email automation. </itunes:subtitle>
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      <description><![CDATA[A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 12 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Gen Z Looks to TikTok for Purchase Decision Influence</itunes:title>
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      <itunes:summary>A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions.</itunes:summary>
      <itunes:subtitle>A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions.</itunes:subtitle>
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      <title>The Power of Sonic Branding</title>
      <description><![CDATA[There are more opportunities than ever to build sound into your brand. Thinking of ways to differentiate your brand try using sound in one way or another in association with your brand and drive more business to your company as a result. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Wed, 6 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:title>The Power of Sonic Branding</itunes:title>
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      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>There are more opportunities than ever to build sound into your brand. Thinking of ways to differentiate your brand try using sound in one way or another in association with your brand and drive more business to your company as a result.</itunes:summary>
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advertising.
]]></description>
      <pubDate>Tue, 5 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Status of Work in Office Mandates</itunes:title>
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      <itunes:duration>00:02:13</itunes:duration>
      <itunes:summary>Why are employees pushing so hard to get their employees back into the office? According to Resume Builder survey, employers who have their employees back in the office are reporting that they see an improvement in revenue, productivity, and worker retention.</itunes:summary>
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      <pubDate>Fri, 1 Sep 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Critical Skills Entrepreneurs Must Possess</itunes:title>
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      <pubDate>Thu, 31 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Most Culturally Resonant Brands Today</itunes:title>
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      <itunes:summary>As you think about growing your business and reaching higher levels of success, continue to put focus on your brand, a brand that goes beyond relevance, and instead, it&apos;s one that has resonance. </itunes:summary>
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      <pubDate>Wed, 30 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>The Importance of Knowing Your Target Market</itunes:title>
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      <pubDate>Tue, 29 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>LinkedIn Leads Social Media for B2B Marketers</itunes:title>
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      <itunes:summary>US LinkedIn user growth is projected to accelerate 6.3% this year. A projected total of 75.8 million users by year end. And US ad revenue growth will hit 8.8% this year on LinkedIn for a total of 3.95 billion, and that is expected to accelerate in 2024 by 15.1% growth.</itunes:summary>
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      <pubDate>Mon, 28 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>AKI Tech Projections for Holiday Spend</itunes:title>
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      <itunes:summary>AKI reports that based on their study, 47% of consumers expect to shell out more than $500 each on holiday gifts this year. And their study also offers a deeper look into what shoppers are planning to buy this year: 73% of consumers plan to purchase jewelry or apparel, 67% cash or gift cards, and 46% will buy beauty related items and/or services. </itunes:summary>
      <itunes:subtitle>AKI reports that based on their study, 47% of consumers expect to shell out more than $500 each on holiday gifts this year. And their study also offers a deeper look into what shoppers are planning to buy this year: 73% of consumers plan to purchase jewelry or apparel, 67% cash or gift cards, and 46% will buy beauty related items and/or services. </itunes:subtitle>
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      <pubDate>Fri, 25 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Early Look at the Upcoming Holiday Shopping Season</itunes:title>
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      <itunes:subtitle>Rob Goff, VP and GM of retail at Salesforce says, &quot;After a few years of accelerated e-commerce adoption throughout the pandemic, retailers are under pressure to drive sustainable growth &amp; customer loyalty while maintaining their margins. If you&apos;re a retailer hoping to hear those cash registers ringing this holiday season, you better have well-planned discounts &amp; updated return policies that reflect expectations of today&apos;s consumers&quot;.</itunes:subtitle>
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      <pubDate>Thu, 24 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Retail Media, Now Top Driver of Consumer Purchases</itunes:title>
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      <itunes:duration>00:02:11</itunes:duration>
      <itunes:summary>Roth MKM&apos;S 2023 millennial survey, Amazon is now pushing Google as a top source for consumer inspiration and information when it comes to making purchases. 39.5% of respondents pointed to Amazon as their top source. As for social media, YouTube leads the pack for about 30% of millennials, followed by TikTok at 24%.
</itunes:summary>
      <itunes:subtitle>Roth MKM&apos;S 2023 millennial survey, Amazon is now pushing Google as a top source for consumer inspiration and information when it comes to making purchases. 39.5% of respondents pointed to Amazon as their top source. As for social media, YouTube leads the pack for about 30% of millennials, followed by TikTok at 24%.
</itunes:subtitle>
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      <title>Dell Giveaway Announcement</title>
      <description><![CDATA[Go to StartupNation.com by Aug 31, 2023 to register. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 18 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Dell Giveaway Announcement</itunes:title>
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      <itunes:summary>Go to StartupNation.com by Aug 31, 2023 to register.</itunes:summary>
      <itunes:subtitle>Go to StartupNation.com by Aug 31, 2023 to register.</itunes:subtitle>
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      <title>Omni Channel Shopping is the Future</title>
      <description><![CDATA[How consumers use online to influence offline purchases: Before shopping in store, 58% are researching deals and prices, 51% check product reviews, and 42% check in stock status. And now consumers are not only doing this asynchronously before going in store, they're engaging in online to offline experiences while in store in real time.
 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 16 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Omni Channel Shopping is the Future</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:20</itunes:duration>
      <itunes:summary>How consumers use online to influence offline purchases: Before shopping in store, 58% are researching deals and prices, 51% check product reviews, and 42% check in stock status. And now consumers are not only doing this asynchronously before going in store, they&apos;re engaging in online to offline experiences while in store in real time.
</itunes:summary>
      <itunes:subtitle>How consumers use online to influence offline purchases: Before shopping in store, 58% are researching deals and prices, 51% check product reviews, and 42% check in stock status. And now consumers are not only doing this asynchronously before going in store, they&apos;re engaging in online to offline experiences while in store in real time.
</itunes:subtitle>
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      <title>Inflation Continues to Take a Toll on Consumers</title>
      <description><![CDATA[While worries about a recession is cooling, consumer purchasing power is 11% lower than it was just two years ago. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 15 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Inflation Continues to Take a Toll on Consumers</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>While worries about a recession is cooling, consumer purchasing power is 11% lower than it was just two years ago.</itunes:summary>
      <itunes:subtitle>While worries about a recession is cooling, consumer purchasing power is 11% lower than it was just two years ago.</itunes:subtitle>
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      <title>The Power of AI Tool Like ChatGPT</title>
      <description><![CDATA[A study from Constant Contact asked how specifically are businesses using AI? 52% use it for better social media execution, 44% for content creation, 41% email campaigns, 35% for ad targeting, 34% use it in analytics and 34% use it in website forms. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 11 Aug 2023 07:00:00 +0000</pubDate>
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      <itunes:title>The Power of AI Tool Like ChatGPT</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:10</itunes:duration>
      <itunes:summary>A study from Constant Contact asked how specifically are businesses using AI? 52% use it for better social media execution, 44% for content creation, 41% email campaigns, 35% for ad targeting, 34% use it in analytics and 34% use it in website forms.</itunes:summary>
      <itunes:subtitle>A study from Constant Contact asked how specifically are businesses using AI? 52% use it for better social media execution, 44% for content creation, 41% email campaigns, 35% for ad targeting, 34% use it in analytics and 34% use it in website forms.</itunes:subtitle>
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      <pubDate>Thu, 3 Aug 2023 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 2 Aug 2023 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 31 Jul 2023 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 28 Jul 2023 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 27 Jul 2023 07:00:00 +0000</pubDate>
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      <itunes:title>INC Best in Business Awards Kicks Off</itunes:title>
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      <pubDate>Wed, 26 Jul 2023 07:00:00 +0000</pubDate>
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      <itunes:subtitle>We all know the value of engaging and activating existing customers versus having to go out and pay handsomely to attract new ones. So what&apos;s the best way to achieve this? Well, according to the 2023 email marketing survey from UpCity, it&apos;s by focusing on email marketing as a primary channel.</itunes:subtitle>
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      <title>Use of Data Analytics Surprisingly Low</title>
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      <pubDate>Tue, 25 Jul 2023 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 24 Jul 2023 07:00:00 +0000</pubDate>
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      <title>Importance of Buying Coffee from a Local Shop</title>
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      <pubDate>Fri, 21 Jul 2023 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 19 Jul 2023 07:00:00 +0000</pubDate>
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      <itunes:title>How Are We Using ChatGPT</itunes:title>
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      <itunes:title>The Growing Popularity of Side Hustles</itunes:title>
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      <itunes:title>New Study Indicates Small Business Optimism</itunes:title>
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      <pubDate>Tue, 11 Jul 2023 07:00:00 +0000</pubDate>
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      <itunes:title>How to Shop Amazon Prime Day the Right Way</itunes:title>
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      <pubDate>Mon, 10 Jul 2023 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 29 Jun 2023 07:00:00 +0000</pubDate>
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      <itunes:title>61% of Small Businesses Have Been Hit by a Cyber Attack</itunes:title>
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      <pubDate>Wed, 28 Jun 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Time Magazines List of Most Influential Companies Today</itunes:title>
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for information about our collection and use of personal data for
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      <pubDate>Tue, 27 Jun 2023 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 26 Jun 2023 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 21 Jun 2023 07:00:00 +0000</pubDate>
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      <itunes:title>The Charles Schwab Survey: What it Means to be Wealthy</itunes:title>
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      <pubDate>Tue, 20 Jun 2023 05:00:00 +0000</pubDate>
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      <itunes:summary>Great products alone are not enough to keep customers loyal. It takes great products and great customer service in order to do so. 60% of Gen Z say they rarely or ever complain to a company when they have a negative digital service experience. Instead, they choose not to do business with that brand anymore. </itunes:summary>
      <itunes:subtitle>Great products alone are not enough to keep customers loyal. It takes great products and great customer service in order to do so. 60% of Gen Z say they rarely or ever complain to a company when they have a negative digital service experience. Instead, they choose not to do business with that brand anymore. </itunes:subtitle>
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      <description><![CDATA[Inflation is hitting all of us, but one thing that isn't down with respect to consumer spending is the travel sector despite higher costs of travel and everything else that we have to spend on these days.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 9 Jun 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Travel Sector Demand at Record Highs</itunes:title>
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      <pubDate>Thu, 8 Jun 2023 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 7 Jun 2023 05:00:00 +0000</pubDate>
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      <itunes:title>REWIND Program to Address Type 2 Diabetes</itunes:title>
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      <itunes:subtitle>The power of how success and business can lead to invaluable contributions to society, such as, tech entrepreneur Peter Thulson and the nonprofit organization he co-founded in partnership w/ the University of Michigan Health system, known as REWIND, dedicated to defeating type 2 diabetes.</itunes:subtitle>
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]]></description>
      <pubDate>Tue, 6 Jun 2023 07:00:00 +0000</pubDate>
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      <itunes:title>E Commerce in the US is Heating Up</itunes:title>
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      <pubDate>Thu, 1 Jun 2023 07:00:00 +0000</pubDate>
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      <itunes:title>New Study Supports Podcast Marketing Effectiveness</itunes:title>
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      <itunes:duration>00:02:01</itunes:duration>
      <itunes:summary>Podcasts deliver a high return on ad spend w/ more than two thirds of US marketers saying, for every dollar spent on podcasts, they see a $2 to $6 return.</itunes:summary>
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      <title>Michigan Now Lagging Behind in Early Stage Funding</title>
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      <pubDate>Thu, 1 Jun 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Michigan Now Lagging Behind in Early Stage Funding</itunes:title>
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      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>Michigan is losing significant jobs, talent, and investment opportunities as a result of the lack of the early stage investment capital, which has decreased by more than 40% in the last 5 years.</itunes:summary>
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      <pubDate>Wed, 24 May 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Consumer Household Debt on the Rise</itunes:title>
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      <itunes:subtitle>According to the New York Feds quarterly report on household debt and credit, total household debt climbed a 17.05 trillion in the first quarter of 2023. That&apos;s an increase of 2.9 trillion since Q1 2019.</itunes:subtitle>
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      <pubDate>Tue, 23 May 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Key Digital Drivers of Consumer Purchases</itunes:title>
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      <itunes:subtitle>One of the biggest challenges small businesses face is how to drive attention &amp; awareness to your business. How to optimize discovery. First, knowing where consumers do their research &amp; knowing what they value most: Research is an important first step.</itunes:subtitle>
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      <pubDate>Mon, 22 May 2023 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 15 May 2023 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 11 May 2023 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 10 May 2023 07:00:00 +0000</pubDate>
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      <pubDate>Tue, 9 May 2023 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 8 May 2023 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 5 May 2023 07:00:00 +0000</pubDate>
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      <pubDate>Tue, 2 May 2023 07:00:00 +0000</pubDate>
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      <title>Gov Whitmer Proclaims MI Small Business Week</title>
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      <pubDate>Mon, 1 May 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Gov Whitmer Proclaims MI Small Business Week</itunes:title>
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      <itunes:duration>00:01:55</itunes:duration>
      <itunes:summary>Governor Whitmer proclaim April 30th - May 6th 2023, Small Business Week in MI. Whitmer declares America&apos;s small businesses continue to pioneer innovative solutions to our country&apos;s greatest challenges and create opportunities for families and workers.</itunes:summary>
      <itunes:subtitle>Governor Whitmer proclaim April 30th - May 6th 2023, Small Business Week in MI. Whitmer declares America&apos;s small businesses continue to pioneer innovative solutions to our country&apos;s greatest challenges and create opportunities for families and workers.</itunes:subtitle>
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      <title>How to Appeal to Gen Z</title>
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 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 25 Apr 2023 07:00:00 +0000</pubDate>
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      <itunes:title>How to Appeal to Gen Z</itunes:title>
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      <itunes:duration>00:02:10</itunes:duration>
      <itunes:summary>Millennials represent the largest group of consumers and Baby Boomers have the largest buying power, but it&apos;s Gen Z that has the spending power that represents the fastest growing, according to a Bloomberg report 
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      <title>The Annual Best Brands List</title>
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      <pubDate>Mon, 24 Apr 2023 07:00:00 +0000</pubDate>
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      <itunes:title>The Annual Best Brands List</itunes:title>
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      <itunes:summary>A brand is one of the top assets any business can have and YouGovAmerica&apos;s annual best brands list has just been released. Brands are ranked based on index score, which the company states is a measure of consumer satisfaction across key categories.</itunes:summary>
      <itunes:subtitle>A brand is one of the top assets any business can have and YouGovAmerica&apos;s annual best brands list has just been released. Brands are ranked based on index score, which the company states is a measure of consumer satisfaction across key categories.</itunes:subtitle>
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      <pubDate>Thu, 13 Apr 2023 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 12 Apr 2023 07:00:00 +0000</pubDate>
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      <pubDate>Tue, 11 Apr 2023 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 10 Apr 2023 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 7 Apr 2023 07:00:00 +0000</pubDate>
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      <title>Applications Open for New TechTown Detroit Program</title>
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      <pubDate>Fri, 3 Mar 2023 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 2 Mar 2023 07:00:00 +0000</pubDate>
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      <itunes:summary>If you own a restaurant and want to drive more sales, take notice of these motivating factors that will lead consumers to do just that.</itunes:summary>
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      <pubDate>Wed, 1 Mar 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Consumers Focused on Essential Purchases Today</itunes:title>
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      <itunes:summary>As widespread layoffs and economic uncertainty continue expect consumers to stay focused on purchases in categories like clothing, housewares, and other living essentials.</itunes:summary>
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      <pubDate>Tue, 28 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Etsy&apos;s Growth Makes it Exciting Platform for Entrepreneurs</itunes:title>
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      <itunes:duration>00:02:07</itunes:duration>
      <itunes:summary>Etsy provides entrepreneurs w/ a place to sell their unique wares, and as their audience and revenues grow, so does opportunity for entrepreneurs wanting to either create a new business or grow their existing one by selling on one of these platforms.</itunes:summary>
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      <pubDate>Thu, 16 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Motorcity Match Program Announce Grant Winners</itunes:title>
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      <itunes:summary>Jeff announces the Motorcity Match grant winners for Detroit.</itunes:summary>
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      <pubDate>Wed, 15 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Focus Your Marketing on Engaging Loyal Customers</itunes:title>
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      <itunes:summary>There&apos;s a cost to attracting new customers as well as a cost to keep. When budgets are tight, it makes a lot more sense to spend dollars targeted at your existing customers because they cost a lot less to drive revenues from. </itunes:summary>
      <itunes:subtitle>There&apos;s a cost to attracting new customers as well as a cost to keep. When budgets are tight, it makes a lot more sense to spend dollars targeted at your existing customers because they cost a lot less to drive revenues from. </itunes:subtitle>
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      <pubDate>Tue, 14 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Valentine&apos;s Day Retail Spend Projection 2023</itunes:title>
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      <itunes:duration>00:02:11</itunes:duration>
      <itunes:summary>According to the National Retail Federation, US consumers are expected to spend $25.9 billion on this Valentine&apos;s Day.</itunes:summary>
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]]></description>
      <pubDate>Mon, 13 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Yelp 2022 Reporting Advertising Sales Up</itunes:title>
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      <itunes:summary>Even in these challenging times, companies are hanging tough and staying aggressive.</itunes:summary>
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      <title>Most Popular Social Media Apps for 2023</title>
      <description><![CDATA[We all know how critically important marketing on social media platforms has become for small businesses. So which social media platforms are going to get the most attention from marketers in 2023? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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]]></description>
      <pubDate>Fri, 10 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Most Popular Social Media Apps for 2023</itunes:title>
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      <itunes:duration>00:02:12</itunes:duration>
      <itunes:summary>We all know how critically important marketing on social media platforms has become for small businesses. So which social media platforms are going to get the most attention from marketers in 2023?</itunes:summary>
      <itunes:subtitle>We all know how critically important marketing on social media platforms has become for small businesses. So which social media platforms are going to get the most attention from marketers in 2023?</itunes:subtitle>
      <itunes:keywords>social media platforms, marketing, small business</itunes:keywords>
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      <title>State Economy Projected Better Than National Economy</title>
      <description><![CDATA[Detroit Economic Outlook study for 2022 indicates that our local economy is likely to fare better than the broader national economy. And Detroit is expected to see employment levels well above their pre pandemic levels by 2020. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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]]></description>
      <pubDate>Thu, 9 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>State Economy Projected Better Than National Economy</itunes:title>
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      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>Detroit Economic Outlook study for 2022 indicates that our local economy is likely to fare better than the broader national economy. And Detroit is expected to see employment levels well above their pre pandemic levels by 2020.</itunes:summary>
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      <title>Pursue Government Contracts As a Way to Drive Revenue</title>
      <description><![CDATA[Looking to start a new business or trying to figure out ways to bring in more revenue for your existing business. Consider government contracts, where you provide goods or services to the federal government, and in exchange you get payment. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Wed, 8 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Pursue Government Contracts As a Way to Drive Revenue</itunes:title>
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      <itunes:duration>00:02:03</itunes:duration>
      <itunes:summary>Looking to start a new business or trying to figure out ways to bring in more revenue for your existing business. Consider government contracts, where you provide goods or services to the federal government, and in exchange you get payment.</itunes:summary>
      <itunes:subtitle>Looking to start a new business or trying to figure out ways to bring in more revenue for your existing business. Consider government contracts, where you provide goods or services to the federal government, and in exchange you get payment.</itunes:subtitle>
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      <title>Survey Shows Americans Focused on Paying Off Debt</title>
      <description><![CDATA["State of Savings Report" by Plunket, a savings platform, 42% of Americans are prioritizing paying off debt due to rising interest rates and record inflation. High interest rates on debts such as credit cards can quickly drain consumers' budgets and make it difficult for them to save. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 7 Feb 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Survey Shows Americans Focused on Paying Off Debt</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:16</itunes:duration>
      <itunes:summary>&quot;State of Savings Report&quot; by Plunket, a savings platform, 42% of Americans are prioritizing paying off debt due to rising interest rates and record inflation. High interest rates on debts such as credit cards can quickly drain consumers&apos; budgets and make it difficult for them to save.</itunes:summary>
      <itunes:subtitle>&quot;State of Savings Report&quot; by Plunket, a savings platform, 42% of Americans are prioritizing paying off debt due to rising interest rates and record inflation. High interest rates on debts such as credit cards can quickly drain consumers&apos; budgets and make it difficult for them to save.</itunes:subtitle>
      <itunes:keywords>inflation, credit card debt</itunes:keywords>
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      <title>Omni Channel Approach Works Best for Grocery Sales</title>
      <description><![CDATA[Jeff explains how businesses are leveraging digital to drive engagement in the post-pandemic grocery market. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 6 Feb 2023 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 27 Jan 2023 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 26 Jan 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Comerica Hatch Detroit Contest is Back</itunes:title>
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      <pubDate>Tue, 24 Jan 2023 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 23 Jan 2023 07:00:00 +0000</pubDate>
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      <pubDate>Sat, 21 Jan 2023 13:00:00 +0000</pubDate>
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      <pubDate>Fri, 20 Jan 2023 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 19 Jan 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Slump in RV Sales, Indicator of Economic Challenges Ahead</itunes:title>
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      <itunes:summary>Just like the lipstick Economic Barometer, sometimes you can look to simple consumer purchasing patterns as a good way to gauge consumer sentiment and confidence, or the lack thereof.</itunes:summary>
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      <pubDate>Wed, 18 Jan 2023 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 13 Jan 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Discounts and Returns Cannabalize Holiday Sales</itunes:title>
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 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 11 Jan 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Consumer Sentiment Continues to Decline</itunes:title>
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      <pubDate>Wed, 4 Jan 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Baby Boomers Are A Hot Demographic</itunes:title>
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      <pubDate>Tue, 3 Jan 2023 07:00:00 +0000</pubDate>
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      <itunes:title>Loans to Small Businesses Declining</itunes:title>
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      <pubDate>Fri, 16 Dec 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Customers Demand To Feel Value These Days</itunes:title>
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      <pubDate>Thu, 15 Dec 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Venture Capital Deals Down in 2022</itunes:title>
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      <pubDate>Wed, 14 Dec 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Online Shopping is Boiling Hot</itunes:title>
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      <itunes:summary>It&apos;s no secret that shopping online is where the action is this holiday season, but did you know that now 90% of Americans buy online at least once a month? </itunes:summary>
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]]></description>
      <pubDate>Tue, 13 Dec 2022 07:00:00 +0000</pubDate>
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      <itunes:title>New Grants Available to Small Businesses, Gov. Whitmer</itunes:title>
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      <itunes:duration>00:02:06</itunes:duration>
      <itunes:summary>MEDC&apos;s Match on Main program provides funding to communities that in turn can award grants of up to $25,000 to each eligible business seeking support, and these grants may be used by these businesses, awarded them for eligible expenses that support, for example, technical assistance.</itunes:summary>
      <itunes:subtitle>MEDC&apos;s Match on Main program provides funding to communities that in turn can award grants of up to $25,000 to each eligible business seeking support, and these grants may be used by these businesses, awarded them for eligible expenses that support, for example, technical assistance.</itunes:subtitle>
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      <title>Does Your Brand Stand for Something?</title>
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      <pubDate>Mon, 12 Dec 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Does Your Brand Stand for Something?</itunes:title>
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      <title>Fed Releases New Business Sentiment Study</title>
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      <pubDate>Tue, 6 Dec 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Fed Releases New Business Sentiment Study</itunes:title>
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      <itunes:summary>The Fed released what&apos;s known as its beige book. A report that summarizes in qualitative fashion, the sentiments of businesses across the US and indicates that sentiment amongst business owners today is a mixed bag at best. </itunes:summary>
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      <title>Fraudulent Activity Online is Growing</title>
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      <pubDate>Mon, 5 Dec 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Fraudulent Activity Online is Growing</itunes:title>
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      <itunes:duration>00:01:55</itunes:duration>
      <itunes:summary>Data released by TransUnion suggests that shopping during the cyber five, the five day period from Thanksgiving through Cyber Monday, unfortunately, is an active time for fraudsters to take advantage of the millions of transactions being conducted during this time period.</itunes:summary>
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      <title>TechStars Detroit Accelerator Program</title>
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      <pubDate>Fri, 2 Dec 2022 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 30 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 28 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Tue, 22 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 21 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 18 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 17 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Wed, 16 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Tue, 15 Nov 2022 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 14 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Gen Z Holiday Shopping Preferences</itunes:title>
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      <pubDate>Fri, 11 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Veterans Succeeding in Small Business</itunes:title>
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      <pubDate>Thu, 10 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Employers Ghosting Employee Prospects</itunes:title>
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      <itunes:summary>Glassdoor data shows that the number of interview reviews by applicants on the site that mention the term ghosting, has nearly doubled.</itunes:summary>
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]]></description>
      <pubDate>Wed, 9 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>US Consumer Spending Still Strong</itunes:title>
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      <itunes:summary>US Bureau of Economic Analysis released its estimate of third quarter GDP at the end of last month, consumers spending once again proved to be surprisingly resilient in the face of surging inflation.</itunes:summary>
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      <title>Traditional Media Tops for Business Leaders</title>
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      <pubDate>Tue, 8 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Traditional Media Tops for Business Leaders</itunes:title>
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      <itunes:summary>C-suite executives at large corporations, according to 2022, State of Digital and Content Marketing, find that traditional media is the most preferred go-to source: newspapers, magazines, TV and radio, followed by conferences, webinars, and third party research.</itunes:summary>
      <itunes:subtitle>C-suite executives at large corporations, according to 2022, State of Digital and Content Marketing, find that traditional media is the most preferred go-to source: newspapers, magazines, TV and radio, followed by conferences, webinars, and third party research.</itunes:subtitle>
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      <pubDate>Mon, 7 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Women Business Leaders Switching Companies at Highest Rate Ever</itunes:title>
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      <itunes:duration>00:01:59</itunes:duration>
      <itunes:summary>The gap between women and men leaders leaving their jobs is the largest it&apos;s ever been. At the heart of these employment transitions is women wanting to seek positions with companies that share what they consider to be important values.</itunes:summary>
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for information about our collection and use of personal data for
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]]></description>
      <pubDate>Fri, 4 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>More Layoffs, Higher Prices, Less Profits Likely Ahead</itunes:title>
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      <itunes:duration>00:01:55</itunes:duration>
      <itunes:summary>The survey, Enterprise Financial Decision Makers Outlook, shows 85% of financial leaders are forecasting in preparation for an impending recession. CFOs &amp; finance leaders are not expecting an economic break until later part of 2023.</itunes:summary>
      <itunes:subtitle>The survey, Enterprise Financial Decision Makers Outlook, shows 85% of financial leaders are forecasting in preparation for an impending recession. CFOs &amp; finance leaders are not expecting an economic break until later part of 2023.</itunes:subtitle>
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      <description><![CDATA[Survey from Junior Achievement finds that 75% of US teens would consider becoming entrepreneurs. The survey was conducted in correlation with National Entrepreneurship Month, which is November. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Thu, 3 Nov 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Teens Expressing Interest in Entrepreneurship</itunes:title>
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      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>Survey from Junior Achievement finds that 75% of US teens would consider becoming entrepreneurs. The survey was conducted in correlation with National Entrepreneurship Month, which is November.</itunes:summary>
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      <title>Omni Channel Customer Service A Must</title>
      <description><![CDATA[Today the methods and channels we use to conduct various activities relating to providing good quality customer service are fast changing, and businesses simply must keep up with the trends in order to stay in. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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]]></description>
      <pubDate>Tue, 1 Nov 2022 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Omni Channel Customer Service A Must</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:05</itunes:duration>
      <itunes:summary>Today the methods and channels we use to conduct various activities relating to providing good quality customer service are fast changing, and businesses simply must keep up with the trends in order to stay in.</itunes:summary>
      <itunes:subtitle>Today the methods and channels we use to conduct various activities relating to providing good quality customer service are fast changing, and businesses simply must keep up with the trends in order to stay in.</itunes:subtitle>
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 Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Mon, 31 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Halloween Spending at Record Levels</itunes:title>
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      <itunes:duration>00:02:08</itunes:duration>
      <itunes:summary>Halloween is expected to be at record levels according to National Retail Federation. Overall interest and participation in the holiday is up generally with 69% of consumers planning to celebrate the holiday. That level of participation is up from 65% in 2021 and correspondingly total Halloween spending is projected to reach a record 10.6 billion this year, topping last year&apos;s record of 10.1 billion. Increased spending is particularly enlightening in that people are making Halloween a priority.
</itunes:summary>
      <itunes:subtitle>Halloween is expected to be at record levels according to National Retail Federation. Overall interest and participation in the holiday is up generally with 69% of consumers planning to celebrate the holiday. That level of participation is up from 65% in 2021 and correspondingly total Halloween spending is projected to reach a record 10.6 billion this year, topping last year&apos;s record of 10.1 billion. Increased spending is particularly enlightening in that people are making Halloween a priority.
</itunes:subtitle>
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      <title>Angel Funding Decreases To Female Led Startups</title>
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for information about our collection and use of personal data for
advertising.
]]></description>
      <pubDate>Tue, 25 Oct 2022 07:00:00 +0000</pubDate>
      <author>cara@startupnation.com (Jeff Sloan)</author>
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      <itunes:title>Angel Funding Decreases To Female Led Startups</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:01:46</itunes:duration>
      <itunes:summary>Angel Resources Institute: Women entrepreneurs represented 16% of the business owners who received angel funding, 2021. Down from 17% the year before. Concerning because total Angel money invested was up in 2021 by about 30% over 20, 20 and 50% more than in 2019.</itunes:summary>
      <itunes:subtitle>Angel Resources Institute: Women entrepreneurs represented 16% of the business owners who received angel funding, 2021. Down from 17% the year before. Concerning because total Angel money invested was up in 2021 by about 30% over 20, 20 and 50% more than in 2019.</itunes:subtitle>
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      <title>What Makes For A Good Boss?</title>
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advertising.
]]></description>
      <pubDate>Mon, 24 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>What Makes For A Good Boss?</itunes:title>
      <itunes:author>Jeff Sloan</itunes:author>
      <itunes:duration>00:02:12</itunes:duration>
      <itunes:summary>You can&apos;t be successful in business these days unless you can hire and retain top talent. And in order to achieve that at a fundamental level, you need to be sure you&apos;re at your best as the boss. </itunes:summary>
      <itunes:subtitle>You can&apos;t be successful in business these days unless you can hire and retain top talent. And in order to achieve that at a fundamental level, you need to be sure you&apos;re at your best as the boss. </itunes:subtitle>
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      <pubDate>Fri, 21 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:summary>The top five most searched businesses people wanna start a clothing business is #1. #2 a brick and mortar retail store, #3 home &amp; yard renovation, #4 online retail, and #5 food and fitness.</itunes:summary>
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      <pubDate>Thu, 20 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Changes Coming to Google Analytics</itunes:title>
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      <description><![CDATA[Michigan retailers are faced with a tough choice this year whether or not to forego margins and focus instead on volume of sales leading hopefully to overall business profitability.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 19 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>MI Retailer Not Yet Offering Aggressive Holiday Shopping Discounts</itunes:title>
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      <itunes:summary>Michigan retailers are faced with a tough choice this year whether or not to forego margins and focus instead on volume of sales leading hopefully to overall business profitability. </itunes:summary>
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      <title>Coupons Used Broadly Today But Fraud is a Problem</title>
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      <pubDate>Tue, 18 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Coupons Used Broadly Today But Fraud is a Problem</itunes:title>
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      <itunes:subtitle>Jeff Dupee, CEO and co-founder at clean.io, a digital engagement company focused on preventing fraud. Says clean.io this week will launch coupon detective free software tool that shows e-commerce merchants just how much money they&apos;re losing from third party sources and allows them to take action to prevent it.</itunes:subtitle>
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      <pubDate>Mon, 17 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Labor Hoarding Instead of Layoffs</itunes:title>
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      <itunes:duration>00:02:10</itunes:duration>
      <itunes:summary>Unemployment rates are near record lows almost every month. And the reason for that some people think is labor hoarding, which is  companies are hanging onto their employees during this tough economic stretch because they believe it will be more profitable for the company in the long run.</itunes:summary>
      <itunes:subtitle>Unemployment rates are near record lows almost every month. And the reason for that some people think is labor hoarding, which is  companies are hanging onto their employees during this tough economic stretch because they believe it will be more profitable for the company in the long run.</itunes:subtitle>
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      <title>Optimizing Product Pricing Today is Critical</title>
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      <pubDate>Fri, 14 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Optimizing Product Pricing Today is Critical</itunes:title>
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      <itunes:duration>00:02:04</itunes:duration>
      <itunes:summary>There are many rules of thumb that guide product pricing, however, it is a real art today given the pressures from inflation that are in play.</itunes:summary>
      <itunes:subtitle>There are many rules of thumb that guide product pricing, however, it is a real art today given the pressures from inflation that are in play.</itunes:subtitle>
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      <title>Small Business Spending More to Protect Against Cyber Attacks</title>
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      <pubDate>Thu, 13 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Small Business Spending More to Protect Against Cyber Attacks</itunes:title>
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      <itunes:duration>00:02:18</itunes:duration>
      <itunes:summary>69% of small businesses say they have suffered some kind of breach already, which has bypassed their email security solution according to the 2022 SMB Cyber Security Landscape Report. Taking action to spend more to protect businesses is just another cost factor that is making being a business owner today tough.</itunes:summary>
      <itunes:subtitle>69% of small businesses say they have suffered some kind of breach already, which has bypassed their email security solution according to the 2022 SMB Cyber Security Landscape Report. Taking action to spend more to protect businesses is just another cost factor that is making being a business owner today tough.</itunes:subtitle>
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      <title>Skimpflation Hitting Businesses Hard</title>
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      <pubDate>Wed, 12 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Skimpflation Hitting Businesses Hard</itunes:title>
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      <itunes:summary>Skimpflation, refers to consumers now proactively skimping on services, subscriptions, and purchases they otherwise would&apos;ve made without issue. Retailers and businesses in general are going to bear the brunt of these cuts.</itunes:summary>
      <itunes:subtitle>Skimpflation, refers to consumers now proactively skimping on services, subscriptions, and purchases they otherwise would&apos;ve made without issue. Retailers and businesses in general are going to bear the brunt of these cuts.</itunes:subtitle>
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      <title>Announcing Michigan Tech Week Events</title>
      <description><![CDATA[Ted Valley, co-founder of Midwest House and a Michigan Tech Week Coalition said, "Building a successful tech company can be a great thing for a few people. Building a vibrant tech community can be a game changer for a whole region. Tech Week will be a foundational piece for a growing community that will be open to our entire state." Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Tue, 11 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Announcing Michigan Tech Week Events</itunes:title>
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      <itunes:duration>00:01:51</itunes:duration>
      <itunes:summary>Ted Valley, co-founder of Midwest House and a Michigan Tech Week Coalition said, &quot;Building a successful tech company can be a great thing for a few people. Building a vibrant tech community can be a game changer for a whole region. Tech Week will be a foundational piece for a growing community that will be open to our entire state.&quot;</itunes:summary>
      <itunes:subtitle>Ted Valley, co-founder of Midwest House and a Michigan Tech Week Coalition said, &quot;Building a successful tech company can be a great thing for a few people. Building a vibrant tech community can be a game changer for a whole region. Tech Week will be a foundational piece for a growing community that will be open to our entire state.&quot;</itunes:subtitle>
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      <title>Deals Discounts and Cash Back Rewards Critical to Consumer Purchases</title>
      <description><![CDATA[85% of Gen Z consumers, 86% of millennials, 79% of Gen X and Baby Boomers all are more likely to complete a purchase these days when they have an incentive to do so. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Mon, 10 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>Deals Discounts and Cash Back Rewards Critical to Consumer Purchases</itunes:title>
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      <itunes:duration>00:02:27</itunes:duration>
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      <title>New Detroit Venture Known as Hush Gaining Momentum</title>
      <description><![CDATA[The internet, when used in the positive ways as it was intended is an amazing resource. In the wrong hands, it opens the door to nefarious deeds such as breaching your private information and or even ruining your reputation by posting false information about. A new company based in Detroit is addressing the problem and making great headway toward major success.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
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      <pubDate>Fri, 7 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>New Detroit Venture Known as Hush Gaining Momentum</itunes:title>
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      <itunes:duration>00:02:26</itunes:duration>
      <itunes:summary>The internet, when used in the positive ways as it was intended is an amazing resource. In the wrong hands, it opens the door to nefarious deeds such as breaching your private information and or even ruining your reputation by posting false information about. A new company based in Detroit is addressing the problem and making great headway toward major success. </itunes:summary>
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      <title>T Mobile Hometown Grant Program</title>
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      <pubDate>Thu, 6 Oct 2022 07:00:00 +0000</pubDate>
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      <itunes:title>T Mobile Hometown Grant Program</itunes:title>
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      <pubDate>Fri, 23 Sep 2022 07:00:00 +0000</pubDate>
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      <pubDate>Tue, 23 Aug 2022 07:00:00 +0000</pubDate>
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      <itunes:title>WJR Business Beat: ExitWise Fills Important Need for Startups (Episode 461)</itunes:title>
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      <description><![CDATA[On today's Business Beat, Jeff talks about how Amazon is the preferred product search source eclipsing the use of search engines. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Wed, 17 Aug 2022 07:00:00 +0000</pubDate>
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      <itunes:title>WJR Business Beat: Amazon Leads the Way in U.S. Product Searches Online (Episode 460)</itunes:title>
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      <pubDate>Tue, 16 Aug 2022 08:00:00 +0000</pubDate>
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      <itunes:title>WJR Business Beat: Employees Switching Jobs in Search of Higher Earnings (Episode 459)</itunes:title>
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      <pubDate>Mon, 15 Aug 2022 08:00:00 +0000</pubDate>
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      <description><![CDATA[On this Business Beat, Jeff cheers the news that the United States is by far the biggest generator of unicorns. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Fri, 12 Aug 2022 08:00:00 +0000</pubDate>
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      <description><![CDATA[On this Business Beat, Jeff shares details of a funding program through Detroit Means Business and the Detroit Economic Growth Corporation. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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      <pubDate>Thu, 11 Aug 2022 07:00:00 +0000</pubDate>
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      <itunes:title>WJR Business Beat: New Funding Announced for Small Businesses in Metro Detroit (Episode 456)</itunes:title>
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      <pubDate>Wed, 10 Aug 2022 07:00:00 +0000</pubDate>
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      <pubDate>Tue, 9 Aug 2022 07:00:00 +0000</pubDate>
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      <pubDate>Mon, 8 Aug 2022 07:00:00 +0000</pubDate>
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      <pubDate>Fri, 5 Aug 2022 07:00:00 +0000</pubDate>
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      <pubDate>Thu, 26 May 2022 12:25:00 +0000</pubDate>
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      <pubDate>Wed, 18 May 2022 11:50:00 +0000</pubDate>
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      <pubDate>Tue, 17 May 2022 11:10:00 +0000</pubDate>
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      <pubDate>Mon, 16 May 2022 12:10:00 +0000</pubDate>
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      <pubDate>Fri, 13 May 2022 11:40:00 +0000</pubDate>
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      <pubDate>Thu, 12 May 2022 11:05:00 +0000</pubDate>
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      <pubDate>Tue, 10 May 2022 11:45:00 +0000</pubDate>
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      <pubDate>Thu, 17 Mar 2022 11:45:00 +0000</pubDate>
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      <itunes:title>WJR Business Beat: Movie Theatres See Slow Rebound (Episode 378)</itunes:title>
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      <pubDate>Wed, 16 Mar 2022 10:45:00 +0000</pubDate>
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      <title>WJR Business Beat: Daylight Saving Time Takes Toll on Businesses (Episode 376)</title>
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      <pubDate>Mon, 14 Mar 2022 00:00:00 +0000</pubDate>
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      <itunes:summary>Lost sleep following daylight saving time translates to lost productivity at work in the week that follows resulting in, by some estimates, a total of $434 million in losses to businesses nationally.</itunes:summary>
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