https://simplecast.com Challengtunity Podcast Common sense, not nonsense. Two marketing agency owners coming together to share their views on the ideas, technology, & innovation that are driving & challenging the marketing industry's status quo. 2022-2023 Challengtunity Podcast en Wed, 15 Nov 2023 14:31:23 +0000 Wed, 15 Nov 2023 14:31:33 +0000 https://www.challengtunity.com Challengtunity Podcast https://image.simplecastcdn.com/images/2b2b97f7-57df-4042-8018-6f13629a6bc3/be49462b-834c-4595-b9f8-39011f8ad26d/3000x3000/podcast-cover-1.jpg?aid=rss_feed https://www.challengtunity.com episodic Common sense, not nonsense. Two marketing agency owners coming together to share their views on the ideas, technology, & innovation that are driving & challenging the marketing industry's status quo. Jordan Woolf, Chris Lawson no https://feeds.simplecast.com/dGgdn1tr business leadership, digital marketing, entrepreneurship, marketing agency, marketing strategy Atrium Digital contact@challengtunity.com 604c49b9-91c2-4e2c-9608-4b6fe96e749d Ep 22: Tips on getting started in the marketing industry November 15, 2023

Tips on getting started in the marketing industry

Episode: 22

Episode Notes

In this episode of the 'Challengtunity Podcast,' hosts Chris and Jordan delve into the dynamic world of starting in the marketing world, offering listeners an insightful roadmap to kickstart their journey. With a wealth of experience between them, the duo explores the various paths available for aspiring marketers, shedding light on the diverse avenues one can pursue..

Listeners gain valuable insights into the essential knowledge and skills required before taking the plunge and expand on how to stay within. Chris and Jordan discuss the importance of staying updated on industry trends, mastering data analytics, and honing systems thinking to stay ahead in this ever-evolving field. They also provide practical tips on building a strong foundation through education, certifications, and networking.

Throughout the episode, the hosts highlight the challenges that come with a marketing career, emphasizing the necessity of resilience and adaptability. Additionally, they expand on topics such as job security in different scenarios and the industry difficulties that apply.

As the conversation unfolds, the hosts delve into the multitude of rewards associated with a career in marketing as they can be broad.

In this episode of 'Challengtunity,' Chris and Jordan not only demystify the marketing landscape but also provide a blueprint for aspiring marketers to carve their path in this exciting and dynamic industry. Whether you're a seasoned professional or a marketing novice, this episode promises valuable insights and guidance to navigate the challenges and seize the opportunities that the marketing world has to offer.

Key Topics:

The paths! So many Paths!

  • Education vs. Hard Knocks
  • Knowing your role: Specialist vs. Generalist
  • Agencies, In-house, and self-employed

Things you should know before you enter the industry!

  • Job security
  • It’s not easy or dull
  • Continual learning is key

It has its rewards

  • You’re always on the forefront of change and innovation
  • Multiple industries and exposure to unique challenges
  • The culture
  • Additional opportunities

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 15 Nov 2023 14:31:23 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf) https://www.challengtunity.com November 15, 2023

Tips on getting started in the marketing industry

Episode: 22

Episode Notes

In this episode of the 'Challengtunity Podcast,' hosts Chris and Jordan delve into the dynamic world of starting in the marketing world, offering listeners an insightful roadmap to kickstart their journey. With a wealth of experience between them, the duo explores the various paths available for aspiring marketers, shedding light on the diverse avenues one can pursue..

Listeners gain valuable insights into the essential knowledge and skills required before taking the plunge and expand on how to stay within. Chris and Jordan discuss the importance of staying updated on industry trends, mastering data analytics, and honing systems thinking to stay ahead in this ever-evolving field. They also provide practical tips on building a strong foundation through education, certifications, and networking.

Throughout the episode, the hosts highlight the challenges that come with a marketing career, emphasizing the necessity of resilience and adaptability. Additionally, they expand on topics such as job security in different scenarios and the industry difficulties that apply.

As the conversation unfolds, the hosts delve into the multitude of rewards associated with a career in marketing as they can be broad.

In this episode of 'Challengtunity,' Chris and Jordan not only demystify the marketing landscape but also provide a blueprint for aspiring marketers to carve their path in this exciting and dynamic industry. Whether you're a seasoned professional or a marketing novice, this episode promises valuable insights and guidance to navigate the challenges and seize the opportunities that the marketing world has to offer.

Key Topics:

The paths! So many Paths!

  • Education vs. Hard Knocks
  • Knowing your role: Specialist vs. Generalist
  • Agencies, In-house, and self-employed

Things you should know before you enter the industry!

  • Job security
  • It’s not easy or dull
  • Continual learning is key

It has its rewards

  • You’re always on the forefront of change and innovation
  • Multiple industries and exposure to unique challenges
  • The culture
  • Additional opportunities

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 22: Tips on getting started in the marketing industry Chris Lawson, Jordan Woolf 00:48:31 In this 'Challengtunity Podcast' episode, hosts Chris and Jordan explore the dynamic realm of initiating a marketing career, offering listeners an insightful roadmap to kickstart their journey. Drawing from their wealth of experience, the duo navigates the various paths available to aspiring marketers, shedding light on diverse avenues within the industry. Listeners gain valuable insights into essential pre-entry knowledge and skills, with discussions on staying updated on industry trends, mastering data analytics, and honing systems thinking for success in the ever-evolving field. The hosts address challenges inherent in marketing careers, emphasizing resilience, adaptability, job security nuances, and industry-specific difficulties. As the conversation unfolds, Chris and Jordan delve into the broad spectrum of rewards associated with a marketing career. In this episode of 'Challengtunity,' the hosts not only demystify the marketing landscape but also provide a practical blueprint for both seasoned professionals and novices, offering valuable guidance to navigate challenges and seize the abundant opportunities in the dynamic world of marketing. In this 'Challengtunity Podcast' episode, hosts Chris and Jordan explore the dynamic realm of initiating a marketing career, offering listeners an insightful roadmap to kickstart their journey. Drawing from their wealth of experience, the duo navigates the various paths available to aspiring marketers, shedding light on diverse avenues within the industry. Listeners gain valuable insights into essential pre-entry knowledge and skills, with discussions on staying updated on industry trends, mastering data analytics, and honing systems thinking for success in the ever-evolving field. The hosts address challenges inherent in marketing careers, emphasizing resilience, adaptability, job security nuances, and industry-specific difficulties. As the conversation unfolds, Chris and Jordan delve into the broad spectrum of rewards associated with a marketing career. In this episode of 'Challengtunity,' the hosts not only demystify the marketing landscape but also provide a practical blueprint for both seasoned professionals and novices, offering valuable guidance to navigate challenges and seize the abundant opportunities in the dynamic world of marketing. no full 22 ae54dd61-c90c-4b7e-a40a-fcbae92ad06d Ep 21: Are backlinks simply lazy PR? November 1, 2023
Are backlinks simply lazy PR?
Episode: 21

Episode Notes

In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf delve deep into the intriguing world of backlinking, demystifying its importance and, at times, its surprising irrelevance in the realm of digital marketing. 

Backlinks have long been a focal point of SEO and search marketing, often hailed as the secret sauce to boost a website's authority. But what's the big deal with backlinks, and what is backlinking, really? Chris and Jordan cut through the jargon to uncover the core concepts.

Is backlinking still the powerful signal it once was, or has it lost its shine amid the ever-evolving world of algorithms and strategies? Chris candidly shares his frustration with spam emailers who promise backlinking solutions that often underdeliver, shedding light on the sketchy reputation of some service providers and link-buying schemes.

But is backlinking merely a numbers game, or is there more to it? Discover that Google's algorithms are far savvier than you might think. Quality over quantity is the mantra as Chris and Jordan emphasize the importance of fit, relevance, and authority in backlinking.

Furthermore, they draw parallels between backlinking and the world of PR, highlighting how the goals of quality backlinking align with a more strategic approach. This episode will challenge your perceptions and equip you with the knowledge to make informed decisions about your digital marketing strategy.

Key Topics:

What’s the big deal with backlinks?

  • What is backlinking
  • The role it plays in SEO/Search Marketing
  • Backlinking’s sketchy reputation and spam service providers/link buying
  • Is it a volume game?

Google knows more than you think!

  • PR is a closer match to the goals of quality backlinking
  • Quality over quantity (Fit, Relevance, and authority)

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 1 Nov 2023 06:00:00 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf) https://www.challengtunity.com November 1, 2023
Are backlinks simply lazy PR?
Episode: 21

Episode Notes

In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf delve deep into the intriguing world of backlinking, demystifying its importance and, at times, its surprising irrelevance in the realm of digital marketing. 

Backlinks have long been a focal point of SEO and search marketing, often hailed as the secret sauce to boost a website's authority. But what's the big deal with backlinks, and what is backlinking, really? Chris and Jordan cut through the jargon to uncover the core concepts.

Is backlinking still the powerful signal it once was, or has it lost its shine amid the ever-evolving world of algorithms and strategies? Chris candidly shares his frustration with spam emailers who promise backlinking solutions that often underdeliver, shedding light on the sketchy reputation of some service providers and link-buying schemes.

But is backlinking merely a numbers game, or is there more to it? Discover that Google's algorithms are far savvier than you might think. Quality over quantity is the mantra as Chris and Jordan emphasize the importance of fit, relevance, and authority in backlinking.

Furthermore, they draw parallels between backlinking and the world of PR, highlighting how the goals of quality backlinking align with a more strategic approach. This episode will challenge your perceptions and equip you with the knowledge to make informed decisions about your digital marketing strategy.

Key Topics:

What’s the big deal with backlinks?

  • What is backlinking
  • The role it plays in SEO/Search Marketing
  • Backlinking’s sketchy reputation and spam service providers/link buying
  • Is it a volume game?

Google knows more than you think!

  • PR is a closer match to the goals of quality backlinking
  • Quality over quantity (Fit, Relevance, and authority)

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 21: Are backlinks simply lazy PR? Chris Lawson, Jordan Woolf 00:23:59 In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf explore the complex world of backlinking, shedding light on its significance and occasional irrelevance in digital marketing. While backlinks have traditionally been touted as a key to enhancing website authority, this episode cuts through the jargon to reveal the core concepts. Chris candidly vents his frustration with spam emailers peddling underwhelming backlinking solutions, highlighting the industry's dubious reputation. They also question whether backlinking is purely a numbers game and emphasize the importance of quality over quantity, emphasizing fit, relevance, and authority. Drawing parallels with PR, the hosts align the goals of quality backlinking with a more strategic approach. Join them for a thought-provoking journey that challenges preconceptions and equips you with valuable insights for your digital marketing strategy. In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf explore the complex world of backlinking, shedding light on its significance and occasional irrelevance in digital marketing. While backlinks have traditionally been touted as a key to enhancing website authority, this episode cuts through the jargon to reveal the core concepts. Chris candidly vents his frustration with spam emailers peddling underwhelming backlinking solutions, highlighting the industry's dubious reputation. They also question whether backlinking is purely a numbers game and emphasize the importance of quality over quantity, emphasizing fit, relevance, and authority. Drawing parallels with PR, the hosts align the goals of quality backlinking with a more strategic approach. Join them for a thought-provoking journey that challenges preconceptions and equips you with valuable insights for your digital marketing strategy. no full 21 3ff5df7d-8675-4f84-9436-588e63d1c710 Ep 20: Is Marketing Professional Services Different? October 18, 2023

Is Marketing Professional Services Different?

Episode: 20
 

Episode Notes

Welcome back to the Challengtunity Podcast! In this special episode, your hosts Chris Lawson and Jordan Woolf are taking a trip down memory lane to revisit a past gem from the podcast archive. Episode 20 delves into the intricacies of marketing professional services, a topic that remains as relevant as ever for businesses such as Real Estate Agencies, Law Firms, Financial Advisors, and Accountants.

In a world where marketing strategies are ever-evolving, the challenges faced by professional service providers are unique. Chris and Jordan navigate this complex landscape with a keen eye for the nuances that set these businesses apart. They start by delving into the art of addressing your audience effectively, emphasizing the importance of identifying your target demographic and crafting marketing messages tailored to resonate with them. They also navigate the intricate terrain of legal ethics and legislation, guiding you on how to market your services while maintaining ethical and legal compliance. The episode continues with a focus on quantifiable results, discussing the significance of metrics and data-driven decision-making in measuring the impact of your marketing strategies. Additionally, they take a deep dive into various business models available for professional service providers, including recurring revenue, one-off services, and retainers, helping you discover the model that aligns best with your specific needs. 

Join us for this insightful throwback episode where Chris and Jordan revisit the fundamental principles of marketing professional services, providing you with the knowledge and inspiration to take your business to new heights. Whether you're a Real Estate Agent, Attorney, Financial Advisor, Accountant, or any other professional service provider, this episode is packed with actionable advice to help you thrive in a competitive market. Don't miss it!

Key Topics:

Marketing for Professional Services

  • The Audience
  • Navigating Legal Ethics and Legislature 
  • Real Business Impact & Measurement
  • Business Models (Recurring, Retainer, and One-off-need)

Marketing Tips for Professional Service Marketers

  • The power of thought leadership
  • Building a referral base

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Wed, 18 Oct 2023 06:00:00 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf) https://www.challengtunity.com October 18, 2023

Is Marketing Professional Services Different?

Episode: 20
 

Episode Notes

Welcome back to the Challengtunity Podcast! In this special episode, your hosts Chris Lawson and Jordan Woolf are taking a trip down memory lane to revisit a past gem from the podcast archive. Episode 20 delves into the intricacies of marketing professional services, a topic that remains as relevant as ever for businesses such as Real Estate Agencies, Law Firms, Financial Advisors, and Accountants.

In a world where marketing strategies are ever-evolving, the challenges faced by professional service providers are unique. Chris and Jordan navigate this complex landscape with a keen eye for the nuances that set these businesses apart. They start by delving into the art of addressing your audience effectively, emphasizing the importance of identifying your target demographic and crafting marketing messages tailored to resonate with them. They also navigate the intricate terrain of legal ethics and legislation, guiding you on how to market your services while maintaining ethical and legal compliance. The episode continues with a focus on quantifiable results, discussing the significance of metrics and data-driven decision-making in measuring the impact of your marketing strategies. Additionally, they take a deep dive into various business models available for professional service providers, including recurring revenue, one-off services, and retainers, helping you discover the model that aligns best with your specific needs. 

Join us for this insightful throwback episode where Chris and Jordan revisit the fundamental principles of marketing professional services, providing you with the knowledge and inspiration to take your business to new heights. Whether you're a Real Estate Agent, Attorney, Financial Advisor, Accountant, or any other professional service provider, this episode is packed with actionable advice to help you thrive in a competitive market. Don't miss it!

Key Topics:

Marketing for Professional Services

  • The Audience
  • Navigating Legal Ethics and Legislature 
  • Real Business Impact & Measurement
  • Business Models (Recurring, Retainer, and One-off-need)

Marketing Tips for Professional Service Marketers

  • The power of thought leadership
  • Building a referral base

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Ep 20: Is Marketing Professional Services Different? Chris Lawson, Jordan Woolf 00:26:25 In this special episode of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf revisit the timeless topic of marketing professional services for businesses like Real Estate Agencies, Law Firms, Financial Advisors, and Accountants. Amid the ever-evolving marketing landscape, they address the unique challenges faced by service providers, covering audience targeting, legal ethics, measurable outcomes, business models, and actionable marketing tips. Join them in this insightful throwback, where you'll gain the knowledge and inspiration to excel in your professional service business, whether you're a Real Estate Agent, Attorney, Financial Advisor, or Accountant. Don't miss this valuable episode! In this special episode of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf revisit the timeless topic of marketing professional services for businesses like Real Estate Agencies, Law Firms, Financial Advisors, and Accountants. Amid the ever-evolving marketing landscape, they address the unique challenges faced by service providers, covering audience targeting, legal ethics, measurable outcomes, business models, and actionable marketing tips. Join them in this insightful throwback, where you'll gain the knowledge and inspiration to excel in your professional service business, whether you're a Real Estate Agent, Attorney, Financial Advisor, or Accountant. Don't miss this valuable episode! no full 20 7529c225-a1d1-472b-aa4a-c71f6f301956 EP 19: Unlocking Success: Marketing B2B Companies Business Development

  • RFP’s and  Account Based Marketing, (ABM)
  • How is the ‘Buyers Journey’ Different?
  • Servicing and Remarketing

Effective Marketing Tactics for Industrial Companies

  • The difference and importance of Platforms & Routines
  • The ‘typical’ trio and how it should be rolled out (Search, Online Ads, and Social Media)
  • Measurement is always key

Topics to consider surrounding your brand

  • What role do sustainability and environmental responsibility play?
  • Should you invest in thought leadership content and industry publications?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 4 Oct 2023 06:00:00 +0000 contact@challengtunity.com (Jordan Woolf, Chris Lawson) https://www.challengtunity.com Business Development

  • RFP’s and  Account Based Marketing, (ABM)
  • How is the ‘Buyers Journey’ Different?
  • Servicing and Remarketing

Effective Marketing Tactics for Industrial Companies

  • The difference and importance of Platforms & Routines
  • The ‘typical’ trio and how it should be rolled out (Search, Online Ads, and Social Media)
  • Measurement is always key

Topics to consider surrounding your brand

  • What role do sustainability and environmental responsibility play?
  • Should you invest in thought leadership content and industry publications?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> EP 19: Unlocking Success: Marketing B2B Companies Jordan Woolf, Chris Lawson 00:29:29 In Episode 19 of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson dive into the dynamic world of marketing for B2B (Business-to-Business) companies. They shed light on the pivotal role that marketing plays in impacting a B2B company's business development, effective marketing tactics tailored to industrial companies, and the growing importance of sustainability and environmental responsibility in today's business landscape. Furthermore, the hosts explore the importance of your brand and differentiation in B2B marketing. They discuss how a strong brand identity can set a company apart in a crowded marketplace and evoke trust among potential clients. Differentiation, they argue, can come from a variety of sources. Jordan and Chris also offer insights into leveraging digital marketing tools, such as SEO, Online Advertising, and social media, to boost visibility and connect with potential B2B clients effectively. Episode 19 of the Challngtunity Podcast is a fast-paced episode full of relevant insights for B2B companies seeking to refine their marketing strategies and drive business development in an ever-evolving landscape. In Episode 19 of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson dive into the dynamic world of marketing for B2B (Business-to-Business) companies. They shed light on the pivotal role that marketing plays in impacting a B2B company's business development, effective marketing tactics tailored to industrial companies, and the growing importance of sustainability and environmental responsibility in today's business landscape. Furthermore, the hosts explore the importance of your brand and differentiation in B2B marketing. They discuss how a strong brand identity can set a company apart in a crowded marketplace and evoke trust among potential clients. Differentiation, they argue, can come from a variety of sources. Jordan and Chris also offer insights into leveraging digital marketing tools, such as SEO, Online Advertising, and social media, to boost visibility and connect with potential B2B clients effectively. Episode 19 of the Challngtunity Podcast is a fast-paced episode full of relevant insights for B2B companies seeking to refine their marketing strategies and drive business development in an ever-evolving landscape. no full 19 a813f2f4-146c-47f8-83ad-158747201d16 Ep 18: What to expect working with a Marketing Agency September 20th, 2023
What To Expect Working With An Agency
Episode: 18

Key Topics:
What to expect working with an agency!

Agency Strengths

  • There are strengths in numbers
  • Experience matters
  • Specialists vs. Generalists

Agency Limitations

  • In the Monetn / In the Space
  • Flexibility
  • The ‘knowledge transfer

What an agency requires of you

  • Be present!
  • The value of being critical and providing real feedback
  • Commit to a shared outcome and be ready for the journey

What an agency should provide you

  • Transparency
  • Effective Structure and methodology
  • Consistency!

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Wed, 20 Sep 2023 16:38:36 +0000 contact@challengtunity.com (Seanna Johnson, Jordan Woolf, Chris Lawson, Meghan Bamford, Parneet Dilawari) https://www.challengtunity.com September 20th, 2023
What To Expect Working With An Agency
Episode: 18

Key Topics:
What to expect working with an agency!

Agency Strengths

  • There are strengths in numbers
  • Experience matters
  • Specialists vs. Generalists

Agency Limitations

  • In the Monetn / In the Space
  • Flexibility
  • The ‘knowledge transfer

What an agency requires of you

  • Be present!
  • The value of being critical and providing real feedback
  • Commit to a shared outcome and be ready for the journey

What an agency should provide you

  • Transparency
  • Effective Structure and methodology
  • Consistency!

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Ep 18: What to expect working with a Marketing Agency Seanna Johnson, Jordan Woolf, Chris Lawson, Meghan Bamford, Parneet Dilawari 01:05:30 In episode 18 of the Challengtunity Podcast, hosts Jordan and Chris dive deep into the world of marketing agencies and explore the ins and outs of "What To Expect Working With An Agency." Joining them for this insightful discussion are three seasoned marketing agency specialists: Parneet, Seanna, and Meghan. Each of them brings their unique perspectives from various roles within the agency ecosystem, including content writing, project management, and agency ownership. The episode begins by exploring the strengths and weaknesses of working with marketing agencies, shedding light on what clients should expect from these partnerships. The hosts and their guests delve into the requirements that agencies may have of their clients, emphasizing the importance of true collaboration and how that should look. Additionally, the episode touches on what clients should rightfully expect from agencies, such as transparency, effective methodology, and consistency. Whether you're considering agency collaboration or already working with one, this episode offers invaluable insights into maximizing the potential of agency relationships. In episode 18 of the Challengtunity Podcast, hosts Jordan and Chris dive deep into the world of marketing agencies and explore the ins and outs of "What To Expect Working With An Agency." Joining them for this insightful discussion are three seasoned marketing agency specialists: Parneet, Seanna, and Meghan. Each of them brings their unique perspectives from various roles within the agency ecosystem, including content writing, project management, and agency ownership. The episode begins by exploring the strengths and weaknesses of working with marketing agencies, shedding light on what clients should expect from these partnerships. The hosts and their guests delve into the requirements that agencies may have of their clients, emphasizing the importance of true collaboration and how that should look. Additionally, the episode touches on what clients should rightfully expect from agencies, such as transparency, effective methodology, and consistency. Whether you're considering agency collaboration or already working with one, this episode offers invaluable insights into maximizing the potential of agency relationships. no full 18 7a054d7b-ac98-49d5-ac5d-c127d9672478 Ep17: Maintaining Brand Reputation September 6th, 2023

Maintaining Brand Reputation

Episode: 17

 

Episode Notes

In this essential episode of the Challentunity Podcast, your hosts Chris and Jordan dive deep into the pivotal subject of "Maintaining Brand Reputation." With a wealth of expertise and insightful anecdotes, they shed light on the crucial role brand reputation plays in today's competitive landscape.

The episode kicks off by emphasizing the paramount importance of a sterling brand reputation. Chris and Jordan explore how a strong reputation can be a company's most valuable asset, influencing customer trust, loyalty, and even financial success. They emphasize that maintaining it should be a top priority for any business, regardless of its size or industry.

Listeners gain invaluable insights into how to maintain a healthy brand reputation. Chris and Jordan outline the strategies and best practices for building credibility and trustworthiness. They discuss the significance of consistent messaging, ethical practices, and customer-centricity as cornerstones of brand reputation cultivation.

Furthermore, the hosts delve into the challenging topic of fixing a tarnished brand reputation. Their practical advice and actionable tips provide a roadmap for listeners to regain trust and rebuild their brand's image.

Tune in to this episode of the Challentunity Podcast to gain a comprehensive understanding of brand reputation management and equip yourself with the tools to succeed in today's competitive market. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights for all.

Key Topics:

What is ‘Brand’?

The importance of maintaining Brand Reputation!

  • Reputation influences prospects' perception and client retention
  • The impact on employee retention and recruitment
  • In the end; it’s all you really have!

Building ‘Brand Reputation'

  • Consistency is key in all messaging, communication, and brand implementation
  • Provide excellent and timely customer service (Never settle for less)
  • Monitor posts, comments, and reviews & respond to EVERY one

Fixing a tarnished brand

  • Address and rectify all bad content. (Offline preferably)
  • Often provide authenticity, transparency, and be apologetic
  • Leverage and build upon any positive user content creation

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 6 Sep 2023 15:16:59 +0000 contact@challengtunity.com (Jordan Woolf, Chris Lawson) https://www.challengtunity.com September 6th, 2023

Maintaining Brand Reputation

Episode: 17

 

Episode Notes

In this essential episode of the Challentunity Podcast, your hosts Chris and Jordan dive deep into the pivotal subject of "Maintaining Brand Reputation." With a wealth of expertise and insightful anecdotes, they shed light on the crucial role brand reputation plays in today's competitive landscape.

The episode kicks off by emphasizing the paramount importance of a sterling brand reputation. Chris and Jordan explore how a strong reputation can be a company's most valuable asset, influencing customer trust, loyalty, and even financial success. They emphasize that maintaining it should be a top priority for any business, regardless of its size or industry.

Listeners gain invaluable insights into how to maintain a healthy brand reputation. Chris and Jordan outline the strategies and best practices for building credibility and trustworthiness. They discuss the significance of consistent messaging, ethical practices, and customer-centricity as cornerstones of brand reputation cultivation.

Furthermore, the hosts delve into the challenging topic of fixing a tarnished brand reputation. Their practical advice and actionable tips provide a roadmap for listeners to regain trust and rebuild their brand's image.

Tune in to this episode of the Challentunity Podcast to gain a comprehensive understanding of brand reputation management and equip yourself with the tools to succeed in today's competitive market. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights for all.

Key Topics:

What is ‘Brand’?

The importance of maintaining Brand Reputation!

  • Reputation influences prospects' perception and client retention
  • The impact on employee retention and recruitment
  • In the end; it’s all you really have!

Building ‘Brand Reputation'

  • Consistency is key in all messaging, communication, and brand implementation
  • Provide excellent and timely customer service (Never settle for less)
  • Monitor posts, comments, and reviews & respond to EVERY one

Fixing a tarnished brand

  • Address and rectify all bad content. (Offline preferably)
  • Often provide authenticity, transparency, and be apologetic
  • Leverage and build upon any positive user content creation

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep17: Maintaining Brand Reputation Jordan Woolf, Chris Lawson 00:34:19 In this episode of the Challentunity Podcast, hosts Chris and Jordan delve into the critical topic of "Maintaining Brand Reputation." They emphasize the pivotal role that a sterling reputation plays in a business's success, discussing how it impacts trust, loyalty, and financial outcomes. Listeners gain valuable insights into building a robust brand reputation through consistent messaging, ethical practices, and customer-centricity. Additionally, the hosts provide practical advice on how to recover from a tarnished brand reputation, drawing from real-world examples of companies that have successfully navigated crises. In this episode of the Challentunity Podcast, hosts Chris and Jordan delve into the critical topic of "Maintaining Brand Reputation." They emphasize the pivotal role that a sterling reputation plays in a business's success, discussing how it impacts trust, loyalty, and financial outcomes. Listeners gain valuable insights into building a robust brand reputation through consistent messaging, ethical practices, and customer-centricity. Additionally, the hosts provide practical advice on how to recover from a tarnished brand reputation, drawing from real-world examples of companies that have successfully navigated crises. no full 17 8291e832-8e87-4fd3-9163-dd2f63ffbd47 Ep 16: How to integrate Marketing with your Business Model August 23rd, 2023
How to integrate Marketing with your Business Model
Episode: 16

 

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris and Jordan delve into the dynamic world of integrating marketing strategies into your business model. They explore how the foundation of consistent results serves as a stepping stone for achieving business scalability. Drawing parallels between marketing and engineering, they dissect the idea of treating marketing as an engineering problem, emphasizing the importance of data-driven decisions and iterative optimization.

The hosts ask important questions such as: Is Business and Marketing Modelling the same thing and discuss instances where taking calculated risks can lead to breakthroughs but share about how knowing when to take them is key.

Furthermore, Chris and Jordan break down basic modeling fundamentals for effective marketing planning. They tackle the importance of knowing the value of your business and its objectives prior to reaching your ideal audience. By demystifying some key concepts, they empower listeners to develop strategic marketing models that align with their business goals.

Tune in to this thought-provoking episode as Chris and Jordan navigate the intersection of marketing and business, providing actionable insights for entrepreneurs and business enthusiasts seeking to revolutionize their marketing strategies for sustainable success.

Key Topics:

Business & Marketing Modelling

  • Is this the same thing?
  • Know your objectives & goals well!
  • Your model defines & differentiates you

Consistency is King in your business model

  • You can only invest from confidence
  • Marketing is an Engineering Problem (Inputs & Outputs)
  • Refine & refine & refine your way to success

The role of creativity

  • Is there room for the role of creative marketing ideas?
  • Embed creativity into your habits
  • Take risks once you have built a stable platform

Consulting with clients to define ‘evergreen priorities’

  • Clearly define your organizational objectives
  • Know your customer > Phases of the Buyers Journey
  • Maturity of the marketing model
  • Building a reliable Marketing Engine


 

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 23 Aug 2023 06:00:00 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf) https://www.challengtunity.com August 23rd, 2023
How to integrate Marketing with your Business Model
Episode: 16

 

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris and Jordan delve into the dynamic world of integrating marketing strategies into your business model. They explore how the foundation of consistent results serves as a stepping stone for achieving business scalability. Drawing parallels between marketing and engineering, they dissect the idea of treating marketing as an engineering problem, emphasizing the importance of data-driven decisions and iterative optimization.

The hosts ask important questions such as: Is Business and Marketing Modelling the same thing and discuss instances where taking calculated risks can lead to breakthroughs but share about how knowing when to take them is key.

Furthermore, Chris and Jordan break down basic modeling fundamentals for effective marketing planning. They tackle the importance of knowing the value of your business and its objectives prior to reaching your ideal audience. By demystifying some key concepts, they empower listeners to develop strategic marketing models that align with their business goals.

Tune in to this thought-provoking episode as Chris and Jordan navigate the intersection of marketing and business, providing actionable insights for entrepreneurs and business enthusiasts seeking to revolutionize their marketing strategies for sustainable success.

Key Topics:

Business & Marketing Modelling

  • Is this the same thing?
  • Know your objectives & goals well!
  • Your model defines & differentiates you

Consistency is King in your business model

  • You can only invest from confidence
  • Marketing is an Engineering Problem (Inputs & Outputs)
  • Refine & refine & refine your way to success

The role of creativity

  • Is there room for the role of creative marketing ideas?
  • Embed creativity into your habits
  • Take risks once you have built a stable platform

Consulting with clients to define ‘evergreen priorities’

  • Clearly define your organizational objectives
  • Know your customer > Phases of the Buyers Journey
  • Maturity of the marketing model
  • Building a reliable Marketing Engine


 

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 16: How to integrate Marketing with your Business Model Chris Lawson, Jordan Woolf 00:37:53 In this episode of the "Challentunity" podcast, hosts Chris and Jordan explore integrating marketing strategies into your business model, emphasizing consistent results for scalability, and how to embed creativity into habits. They liken marketing to engineering, stressing data-driven decisions and iterative optimization. They tackle key questions and calculated risk-taking, underscoring timing's importance. Chris and Jordan break down essential modeling fundamentals, empowering listeners to create strategic marketing models aligned with business goals. Tune in as they provide actionable insights for transformative marketing strategies in this thought-provoking episode. In this episode of the "Challentunity" podcast, hosts Chris and Jordan explore integrating marketing strategies into your business model, emphasizing consistent results for scalability, and how to embed creativity into habits. They liken marketing to engineering, stressing data-driven decisions and iterative optimization. They tackle key questions and calculated risk-taking, underscoring timing's importance. Chris and Jordan break down essential modeling fundamentals, empowering listeners to create strategic marketing models aligned with business goals. Tune in as they provide actionable insights for transformative marketing strategies in this thought-provoking episode. no full 16 560fb0b2-0696-4b4b-84e6-97e19783ed1d Ep 15: A Content Writers Lens August 9th, 2023

A Content Writer’s Lens

Episode: 15

 

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling. In an episode that may have the most hot-takes, the four attempt to dive deep into the ins and outs of content writing in marketing agencies. 

Get ready for a no-nonsense discussion about how this role has evolved to keep up with the digital age. From old-school copywriting to modern storytelling, the hosts and guests break down the various writing styles that dominate the marketing world.

But that's not all – they tackle the AI elephant in the room. Is AI-generated content a game-changer and how can you use it to your advantage while mitigating some of the unknown risks? The panel weighs the pros and cons and ponders how it's reshaping the industry.

Tune in to this episode of the Challentunity Podcast for a no-fluff exploration of content writing's pivotal role in marketing agencies. You'll walk away with a clear understanding of the industry's pulse and some killer insights to boot.

Key Topics:

Agency Life as a Content Writer

  • Why did you start as a writer vs other marketing specializations?
  • Client Experiences
  • What do you know now that you didn’t know coming into an agency?

The Evolution of Content Writing 

  • What do you feel has been the largest change as a writer in the past 12 months?
  • How does someone sharpen their skills as a writer?
  • Where do you see the ‘Content Writer’ role heading?

Question time!

  • Writing Styles (Narrative, Technical, etc.)
  • Getting the Juice from the Orange!!!
  • Passion vs Marketable Values/Skills

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://ca.linkedin.com/in/chris-lawson
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 9 Aug 2023 06:00:00 +0000 contact@challengtunity.com (Meghan Bamford, Madison Sterling, Jordan Woolf, Chris Lawson) https://www.challengtunity.com August 9th, 2023

A Content Writer’s Lens

Episode: 15

 

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling. In an episode that may have the most hot-takes, the four attempt to dive deep into the ins and outs of content writing in marketing agencies. 

Get ready for a no-nonsense discussion about how this role has evolved to keep up with the digital age. From old-school copywriting to modern storytelling, the hosts and guests break down the various writing styles that dominate the marketing world.

But that's not all – they tackle the AI elephant in the room. Is AI-generated content a game-changer and how can you use it to your advantage while mitigating some of the unknown risks? The panel weighs the pros and cons and ponders how it's reshaping the industry.

Tune in to this episode of the Challentunity Podcast for a no-fluff exploration of content writing's pivotal role in marketing agencies. You'll walk away with a clear understanding of the industry's pulse and some killer insights to boot.

Key Topics:

Agency Life as a Content Writer

  • Why did you start as a writer vs other marketing specializations?
  • Client Experiences
  • What do you know now that you didn’t know coming into an agency?

The Evolution of Content Writing 

  • What do you feel has been the largest change as a writer in the past 12 months?
  • How does someone sharpen their skills as a writer?
  • Where do you see the ‘Content Writer’ role heading?

Question time!

  • Writing Styles (Narrative, Technical, etc.)
  • Getting the Juice from the Orange!!!
  • Passion vs Marketable Values/Skills

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://ca.linkedin.com/in/chris-lawson
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 15: A Content Writers Lens Meghan Bamford, Madison Sterling, Jordan Woolf, Chris Lawson 01:02:02 In the 15th episode of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling to dissect content writing in marketing agencies. Prepare for a no-nonsense discussion on its evolution in the digital age, covering everything from traditional copywriting to modern storytelling styles. The AI elephant in the room is also addressed – they explore AI-generated content's impact, advantages, and potential risks, offering insights on leveraging it effectively. Join this episode of "Challentunity" for an unfiltered exploration of content writing's crucial role in marketing agencies. Gain a clear industry pulse and valuable insights in less time. In the 15th episode of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling to dissect content writing in marketing agencies. Prepare for a no-nonsense discussion on its evolution in the digital age, covering everything from traditional copywriting to modern storytelling styles. The AI elephant in the room is also addressed – they explore AI-generated content's impact, advantages, and potential risks, offering insights on leveraging it effectively. Join this episode of "Challentunity" for an unfiltered exploration of content writing's crucial role in marketing agencies. Gain a clear industry pulse and valuable insights in less time. no full 15 de14e037-489e-45c1-9e47-d5891b4c83c4 Ep 14: Lessons Learned: Reflections and Advice from Starting a Podcast July 26th, 2023
Lessons Learned: Reflections and Advice from Starting a Podcast
Episode: 14

Episode Notes

In the fourteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson engage in an insightful conversation about their journey and lessons learned from running a podcast for the first time. Drawing from their experiences, they provide valuable tips and advice for individuals embarking on their own podcasting endeavors.

As the hosts reflect on their podcasting journey, they discuss the wealth of knowledge they have acquired since their humble beginnings. One key takeaway is the importance of finding a niche or unique angle for your podcast. Jordan and Chris stress the significance of identifying a target audience and tailoring content to their interests, as this fosters engagement and attracts a dedicated following. Through trial and error, they discovered the power of authenticity and how it creates a deeper connection with listeners.

The hosts also emphasize the value of investing in quality audio equipment and editing software. While it may seem daunting to newcomers, they reassure listeners that technology and resources are readily available, even on a budget. Sharing their own experiences with finding affordable equipment and editing tools, they encourage aspiring podcasters to explore various options and find what works best for their specific needs.

Wrapping up the episode, Jordan and Chris share their advice for individuals who are looking to start a podcast for the first time. What to keep in mind, what to avoid, and what secrets streamline the process.

Key Topics:

What do we now know that we didnt when we started?

  • Do your homework
  • Realistic expectations
  • Are you allowed to make mistakes?
  • Expression and its rewards
  • Skills that develop

Tips for those starting a podcast

  • Know the ‘What’ and the ‘why’ before you start
  • Expect ‘Post’ to be as time-consuming as ‘Pre’.
  • Success comes from work in advance
  • Editing and Authenticity
  • Inspiration and Experimenting

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 26 Jul 2023 06:00:00 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf) https://www.challengtunity.com July 26th, 2023
Lessons Learned: Reflections and Advice from Starting a Podcast
Episode: 14

Episode Notes

In the fourteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson engage in an insightful conversation about their journey and lessons learned from running a podcast for the first time. Drawing from their experiences, they provide valuable tips and advice for individuals embarking on their own podcasting endeavors.

As the hosts reflect on their podcasting journey, they discuss the wealth of knowledge they have acquired since their humble beginnings. One key takeaway is the importance of finding a niche or unique angle for your podcast. Jordan and Chris stress the significance of identifying a target audience and tailoring content to their interests, as this fosters engagement and attracts a dedicated following. Through trial and error, they discovered the power of authenticity and how it creates a deeper connection with listeners.

The hosts also emphasize the value of investing in quality audio equipment and editing software. While it may seem daunting to newcomers, they reassure listeners that technology and resources are readily available, even on a budget. Sharing their own experiences with finding affordable equipment and editing tools, they encourage aspiring podcasters to explore various options and find what works best for their specific needs.

Wrapping up the episode, Jordan and Chris share their advice for individuals who are looking to start a podcast for the first time. What to keep in mind, what to avoid, and what secrets streamline the process.

Key Topics:

What do we now know that we didnt when we started?

  • Do your homework
  • Realistic expectations
  • Are you allowed to make mistakes?
  • Expression and its rewards
  • Skills that develop

Tips for those starting a podcast

  • Know the ‘What’ and the ‘why’ before you start
  • Expect ‘Post’ to be as time-consuming as ‘Pre’.
  • Success comes from work in advance
  • Editing and Authenticity
  • Inspiration and Experimenting

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 14: Lessons Learned: Reflections and Advice from Starting a Podcast Chris Lawson, Jordan Woolf 00:32:38 In episode 14 of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson share their valuable insights and lessons learned from their experience of running a podcast for the first time. Reflecting on their journey, they emphasize the importance of finding a niche and tailoring content to engage a specific target audience why providing additional tips, secrets, and advice to help expedite a new podcast's growth from the beginning. Whether you're a beginner or an experienced podcaster, this episode offers a wealth of advice and inspiration to navigate the podcasting world successfully. In episode 14 of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson share their valuable insights and lessons learned from their experience of running a podcast for the first time. Reflecting on their journey, they emphasize the importance of finding a niche and tailoring content to engage a specific target audience why providing additional tips, secrets, and advice to help expedite a new podcast's growth from the beginning. Whether you're a beginner or an experienced podcaster, this episode offers a wealth of advice and inspiration to navigate the podcasting world successfully. no full 14 789fb9bf-5abd-4865-8db2-0271fc5f7226 Ep 13: A Social Media Specialist Lens July 12th, 2023

A Social Media Specialist Lens

Episode: 13

Episode Notes

In the thirteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson invite Leane Mattson, a experienced Social Media Specialist, to shed light on the dynamic world of social media management. Through their engaging conversation, they explore the intricacies of operating clients' social media at an agency, delve into the evolution of social media, and share valuable insights on effectively managing social media within an organization.

Throughout the episode, Jordan, Chris, and Leane maintain an engaging and conversational tone, offering relatable stories, actionable insights, and a shared passion for helping fellow marketing professionals and business leaders thrive in the world of social media.

Tune in to Episode 13 of the Challngtunity Podcast to gain a deeper understanding of operating social media at any capacity. Whether you're looking to enhance your digital presence or just starting out, this episode is sure to provide invaluable guidance and inspiration and point you in the correct direction.

Key Topics:

Agency Life

  • Why did you start in social media vs. other marketing specializations
  • Experiences working with clients
  • What do you know now that you did not know coming into an agency?

Evolution of Social Media

  • Whats been the biggest change in social media this year in your own opinion?
  • How does someone stay on top of Social Media trends?
  • Where do you see Social Media heading?

     

Social for organizations

  • WHow does an organization choose which social network to focus on?
  • Social media and the buyers journey
  • Personell and the skillsets needed for social media

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 12 Jul 2023 06:00:00 +0000 contact@challengtunity.com (Leane Mattson, Jordan Woolf, Chris Lawson) https://www.challengtunity.com July 12th, 2023

A Social Media Specialist Lens

Episode: 13

Episode Notes

In the thirteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson invite Leane Mattson, a experienced Social Media Specialist, to shed light on the dynamic world of social media management. Through their engaging conversation, they explore the intricacies of operating clients' social media at an agency, delve into the evolution of social media, and share valuable insights on effectively managing social media within an organization.

Throughout the episode, Jordan, Chris, and Leane maintain an engaging and conversational tone, offering relatable stories, actionable insights, and a shared passion for helping fellow marketing professionals and business leaders thrive in the world of social media.

Tune in to Episode 13 of the Challngtunity Podcast to gain a deeper understanding of operating social media at any capacity. Whether you're looking to enhance your digital presence or just starting out, this episode is sure to provide invaluable guidance and inspiration and point you in the correct direction.

Key Topics:

Agency Life

  • Why did you start in social media vs. other marketing specializations
  • Experiences working with clients
  • What do you know now that you did not know coming into an agency?

Evolution of Social Media

  • Whats been the biggest change in social media this year in your own opinion?
  • How does someone stay on top of Social Media trends?
  • Where do you see Social Media heading?

     

Social for organizations

  • WHow does an organization choose which social network to focus on?
  • Social media and the buyers journey
  • Personell and the skillsets needed for social media

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 13: A Social Media Specialist Lens Leane Mattson, Jordan Woolf, Chris Lawson 00:40:15 In the thirteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson are joined by Leane Mattson, a Social Media Specialist, to discuss the multifaceted world of social media management. Their conversation covers a range of topics, including the challenges and opportunities of operating clients' social media at an agency, the evolution of social media and its impact on marketing strategies, and practical insights on effectively managing social media within an organization. With a conversational and relatable tone, the hosts and guest provide valuable advice and share their experiences to assist marketing professionals and business leaders in navigating the ever-changing landscape of social media. Tune in to gain actionable insights, learn about the latest trends, and discover strategies to enhance your organization's social media presence. In the thirteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson are joined by Leane Mattson, a Social Media Specialist, to discuss the multifaceted world of social media management. Their conversation covers a range of topics, including the challenges and opportunities of operating clients' social media at an agency, the evolution of social media and its impact on marketing strategies, and practical insights on effectively managing social media within an organization. With a conversational and relatable tone, the hosts and guest provide valuable advice and share their experiences to assist marketing professionals and business leaders in navigating the ever-changing landscape of social media. Tune in to gain actionable insights, learn about the latest trends, and discover strategies to enhance your organization's social media presence. no full 13 524dce11-d927-457e-a23f-1992d3854e67 Ep 12: Simple Staff Retention Secrets June 28th, 2023
Simple Staff Retention Secrets
Episode: 12

Episode Notes

In episode 11 of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf delve into the crucial topics of staff retention, corporate culture, and health benefits, specifically helping entrepreneurs and business managers. They explore the reasons why employees choose to stay with an organization and discuss strategies to improve staff retention rates. With their experience, Chris and Jordan highlight the importance of fostering a positive corporate culture that values employee satisfaction, growth, and work-life balance. They provide actionable tips and insights on how to create an inclusive and supportive work environment that encourages loyalty and commitment from employees.

Furthermore, the episode takes a deep dive into the significance of health benefits in attracting and retaining top talent. Chris and Jordan discuss the various types of health benefits that businesses can offer, including medical insurance, wellness programs, and mental health support. They emphasize the positive impact of prioritizing employee well-being and provide practical advice on implementing effective health benefits programs within organizations, regardless of size or budget.

Tune in to this practical episode of the Challentunity podcast to gain invaluable knowledge and tools that can transform your organization into a place where employees thrive and stay committed for the long haul.

Key Topics:

For what reasons do staff want to stay with an organization?

  • Competitive Compensation
  • Positive Work Environment and Corporate Culture
  • Good Benefits
  • Personal Growth
  • Job Security

A brief dive into Health Benefits

  • How to decide what's included in your benefits?
  • HSA/WSA Options
  • Alternative benefits: Mental Health days, sick days, and off-site support

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 28 Jun 2023 06:00:00 +0000 contact@challengtunity.com (Jordan Woolf, Chris Lawson) https://www.challengtunity.com June 28th, 2023
Simple Staff Retention Secrets
Episode: 12

Episode Notes

In episode 11 of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf delve into the crucial topics of staff retention, corporate culture, and health benefits, specifically helping entrepreneurs and business managers. They explore the reasons why employees choose to stay with an organization and discuss strategies to improve staff retention rates. With their experience, Chris and Jordan highlight the importance of fostering a positive corporate culture that values employee satisfaction, growth, and work-life balance. They provide actionable tips and insights on how to create an inclusive and supportive work environment that encourages loyalty and commitment from employees.

Furthermore, the episode takes a deep dive into the significance of health benefits in attracting and retaining top talent. Chris and Jordan discuss the various types of health benefits that businesses can offer, including medical insurance, wellness programs, and mental health support. They emphasize the positive impact of prioritizing employee well-being and provide practical advice on implementing effective health benefits programs within organizations, regardless of size or budget.

Tune in to this practical episode of the Challentunity podcast to gain invaluable knowledge and tools that can transform your organization into a place where employees thrive and stay committed for the long haul.

Key Topics:

For what reasons do staff want to stay with an organization?

  • Competitive Compensation
  • Positive Work Environment and Corporate Culture
  • Good Benefits
  • Personal Growth
  • Job Security

A brief dive into Health Benefits

  • How to decide what's included in your benefits?
  • HSA/WSA Options
  • Alternative benefits: Mental Health days, sick days, and off-site support

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 12: Simple Staff Retention Secrets Jordan Woolf, Chris Lawson 00:34:23 In episode 12 of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf dive into crucial aspects of running a successful business, focusing on staff retention, corporate culture, and health benefits. Geared toward entrepreneurs and business managers, this enlightening episode offers valuable insights and strategies for creating a work environment that fosters employee satisfaction, engagement, and long-term commitment. With their expertise and experience, Chris and Jordan provide practical tips and advice on how to enhance staff retention, cultivate a positive corporate culture, and implement effective health benefits programs, ultimately enabling businesses to thrive and flourish. In episode 12 of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf dive into crucial aspects of running a successful business, focusing on staff retention, corporate culture, and health benefits. Geared toward entrepreneurs and business managers, this enlightening episode offers valuable insights and strategies for creating a work environment that fosters employee satisfaction, engagement, and long-term commitment. With their expertise and experience, Chris and Jordan provide practical tips and advice on how to enhance staff retention, cultivate a positive corporate culture, and implement effective health benefits programs, ultimately enabling businesses to thrive and flourish. no full 12 289661de-1897-46d8-a920-4c697732b7b9 Ep 11: An Online Advertising Lens June 14th, 2023

An Online Advertising Lens

Episode: 11

Episode Notes

In episode 11 of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by two ATRIUM client favorite Advertising Specialists, Hitakshi and Leruo, for an engaging discussion on the role of online advertising. 

With a wealth of experience and expertise, Hitakshi and Leruo share unexpected knowledge gained throughout their careers, offering unique insights into the ever-evolving landscape of Online Advertising. They delve into the notable shifts in the industry and emphasize the importance of adaptation for success. 

Together, they debunk common misconceptions about online advertising and emphasize the need for strategic thinking, data analysis, and creative approaches to effectively connect with clients and their target audiences. This episode promises to provide listeners with valuable takeaways, empowering them to navigate the dynamic world of online advertising with confidence.

Key Topics:

The Ad Specialist Role

  • Key experiences working with a variety of clients and industries
  • Adaption is key to success
  • The essentials to any Ad strategy
  • Unexpected knowledge gained
  • The shifts in digital marketing to note
  • Psychology needed to perform

Advertising misunderstandings (True or False)

  • Advertising is ONLY a short term strategy?
  • Top placement means higher conversions?
  • Run PPC Ads only if you rank poorly?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 14 Jun 2023 06:00:00 +0000 contact@challengtunity.com (Leruo Leagajang, Hitakshi Shah, Chris Lawson, Jordan Woolf) https://www.challengtunity.com June 14th, 2023

An Online Advertising Lens

Episode: 11

Episode Notes

In episode 11 of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by two ATRIUM client favorite Advertising Specialists, Hitakshi and Leruo, for an engaging discussion on the role of online advertising. 

With a wealth of experience and expertise, Hitakshi and Leruo share unexpected knowledge gained throughout their careers, offering unique insights into the ever-evolving landscape of Online Advertising. They delve into the notable shifts in the industry and emphasize the importance of adaptation for success. 

Together, they debunk common misconceptions about online advertising and emphasize the need for strategic thinking, data analysis, and creative approaches to effectively connect with clients and their target audiences. This episode promises to provide listeners with valuable takeaways, empowering them to navigate the dynamic world of online advertising with confidence.

Key Topics:

The Ad Specialist Role

  • Key experiences working with a variety of clients and industries
  • Adaption is key to success
  • The essentials to any Ad strategy
  • Unexpected knowledge gained
  • The shifts in digital marketing to note
  • Psychology needed to perform

Advertising misunderstandings (True or False)

  • Advertising is ONLY a short term strategy?
  • Top placement means higher conversions?
  • Run PPC Ads only if you rank poorly?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 11: An Online Advertising Lens Leruo Leagajang, Hitakshi Shah, Chris Lawson, Jordan Woolf 00:53:34 In episode 11 of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf dive into the world of online advertising with two Advertising Specialists. With a focus on providing insightful perspectives, they aim to shed light on the crucial role of online advertising in working with clients and dispel common misconceptions. Listeners can expect a dynamic conversation that explores the intricacies of this field and offers valuable takeaways for both advertisers and those interested in understanding the nuances of online advertising. In episode 11 of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf dive into the world of online advertising with two Advertising Specialists. With a focus on providing insightful perspectives, they aim to shed light on the crucial role of online advertising in working with clients and dispel common misconceptions. Listeners can expect a dynamic conversation that explores the intricacies of this field and offers valuable takeaways for both advertisers and those interested in understanding the nuances of online advertising. no full 11 ba67f7bf-bcf3-4da2-b53b-038a506c5c5f Ep 10: Marketing Myths Exposed May 31st, 2023
Marketing Myths Exposed
Episode: 10

Episode Notes

In a unique episode of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf embark on an intellectual and sometimes not-so-obvious journey to expose and debunk common digital marketing myths. With their expertise and dynamic perspectives, they kickstart the episode by dismantling very common misconceptions in digital marketing. 

While challenging each of the 8 myths highlighted, the hosts provide thor unique views on why the myths exist and what the appropriate view should be. 

If you are a Marketing Manager or Business leader often feeling overwhelmed about common marketing tactics or strategies related to marketing results, you may just find your answer in this episode.

Key Topics:

  • You need a huge budget to get results
  • You must be on every social media channel
  • Marketing is all about promotion
  • Traditional Marketing is dead
  • Marketing is led by creativity alone…
  • You need a Marketing Manager to promote
  • Marketing is an event
  • Volume is what's needed to get results on Social Media

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 31 May 2023 06:00:00 +0000 contact@challengtunity.com (Jordan Woolf, Chris Lawson) https://www.challengtunity.com May 31st, 2023
Marketing Myths Exposed
Episode: 10

Episode Notes

In a unique episode of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf embark on an intellectual and sometimes not-so-obvious journey to expose and debunk common digital marketing myths. With their expertise and dynamic perspectives, they kickstart the episode by dismantling very common misconceptions in digital marketing. 

While challenging each of the 8 myths highlighted, the hosts provide thor unique views on why the myths exist and what the appropriate view should be. 

If you are a Marketing Manager or Business leader often feeling overwhelmed about common marketing tactics or strategies related to marketing results, you may just find your answer in this episode.

Key Topics:

  • You need a huge budget to get results
  • You must be on every social media channel
  • Marketing is all about promotion
  • Traditional Marketing is dead
  • Marketing is led by creativity alone…
  • You need a Marketing Manager to promote
  • Marketing is an event
  • Volume is what's needed to get results on Social Media

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 10: Marketing Myths Exposed Jordan Woolf, Chris Lawson 00:29:47 In this unique episode of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf take on the exciting task of unraveling eight prevalent myths in the digital marketing landscape. With their unique perspectives, they tackle common misconceptions head-on, exploring topics related to marketing creativity, strategy, social media, and more. By debunking these myths, Chris and Jordan empower you with invaluable insights and actionable advice, providing a thought-provoking episode that challenges conventional wisdom and helps listeners navigate the ever-evolving world of digital marketing with confidence and clarity. In this unique episode of the "Challengtunity" podcast, hosts Chris Lawson and Jordan Woolf take on the exciting task of unraveling eight prevalent myths in the digital marketing landscape. With their unique perspectives, they tackle common misconceptions head-on, exploring topics related to marketing creativity, strategy, social media, and more. By debunking these myths, Chris and Jordan empower you with invaluable insights and actionable advice, providing a thought-provoking episode that challenges conventional wisdom and helps listeners navigate the ever-evolving world of digital marketing with confidence and clarity. no full 10 ed8d37e4-2de2-4c38-9d1d-73d6d38fd05d Ep 09: Mastering Agency Project Management In the captivating Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan embark on an insightful exploration of project management within the dynamic realm of marketing agencies. This exciting conversation is enriched by the presence of Seanna Johnson, an esteemed project manager who brings a wealth of experience and invaluable insights to the table.

The episode kicks off with an exploration of the Project Management role in an Agency and how essential it truly is.

Seanna then brings her expertise to the table, discussing the complexities of handling multiple projects, meeting tight deadlines, and managing diverse teams with varying skill sets. Through the exchange of personal anecdotes, offering valuable tips and strategies for overcoming these challenges while maintaining project quality and client satisfaction, anyone familiar or new to the role; can relate!

Lastly, the podcast delves into the top misconceptions about the role of a project manager in a marketing agency. Seanna dispels common myths, highlighting the diverse skill set required for the job and the importance of effective stakeholder management. She emphasizes the need for clear communication and alignment across teams, debunking the notion that project managers solely focus on deadlines and deliverables.

Key Topics:

Chris Lawson & Jordan Woolf

  • The role of Project Management in an Agency Setting
    • The central Hub, but not a catch all!
    • Is it about managing projects or people?
    • Communication and Reporting

Interview with Seanna Johnson

  • The role itself
    • Ways a PM can truly help an Agency
    • Streamlining friction points
    • What are Seanna’s top challenges a PM faces?
  • Demystifying the PM role
    • Top misconceptions of the PM role in an agency
    • Are bottlenecks common and how to avoid them?
    • Ways Atrium keeps clients or projects aligned

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 17 May 2023 06:00:00 +0000 contact@challengtunity.com (Seanna Johnson, Chris Lawson, Jordan Woolf) https://www.challengtunity.com In the captivating Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan embark on an insightful exploration of project management within the dynamic realm of marketing agencies. This exciting conversation is enriched by the presence of Seanna Johnson, an esteemed project manager who brings a wealth of experience and invaluable insights to the table.

The episode kicks off with an exploration of the Project Management role in an Agency and how essential it truly is.

Seanna then brings her expertise to the table, discussing the complexities of handling multiple projects, meeting tight deadlines, and managing diverse teams with varying skill sets. Through the exchange of personal anecdotes, offering valuable tips and strategies for overcoming these challenges while maintaining project quality and client satisfaction, anyone familiar or new to the role; can relate!

Lastly, the podcast delves into the top misconceptions about the role of a project manager in a marketing agency. Seanna dispels common myths, highlighting the diverse skill set required for the job and the importance of effective stakeholder management. She emphasizes the need for clear communication and alignment across teams, debunking the notion that project managers solely focus on deadlines and deliverables.

Key Topics:

Chris Lawson & Jordan Woolf

  • The role of Project Management in an Agency Setting
    • The central Hub, but not a catch all!
    • Is it about managing projects or people?
    • Communication and Reporting

Interview with Seanna Johnson

  • The role itself
    • Ways a PM can truly help an Agency
    • Streamlining friction points
    • What are Seanna’s top challenges a PM faces?
  • Demystifying the PM role
    • Top misconceptions of the PM role in an agency
    • Are bottlenecks common and how to avoid them?
    • Ways Atrium keeps clients or projects aligned

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 09: Mastering Agency Project Management Seanna Johnson, Chris Lawson, Jordan Woolf 00:44:17 In Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan dive into the intriguing world of project management at a marketing agency level. To shed light on this topic, they are joined by special guest Seanna Johnson, an experienced project manager with a wealth of insights to share. In Episode 9 of the "Challengtunity" podcast, hosts Chris and Jordan dive into the intriguing world of project management at a marketing agency level. To shed light on this topic, they are joined by special guest Seanna Johnson, an experienced project manager with a wealth of insights to share. no full 9 624767e4-a54a-4df0-85c4-5fc1cb7fa0ab Ep 08: Agency Owners Unplugged: Q&A with Chris, Jordan & Parneet Welcome to the 9th episode of the Challengtunity Podcast, hosted by marketing agency owners Chris Lawson and Jordan Woolf. 

Joining them in this episode is a previous guest, Parneet Dilawari, a marketing industry expert, entrepreneur, and Digital Marketing Agency Owner with a wealth of experience.

Get ready for a unique episode that does not follow a typical Challengtunity Podcast format. In an engaging and informative discussion with Chris, Jordan, and Parneet, they answer questions submitted by their podcast subscribers and staff. From client management, internal secrets, shameful failures, and ridiculous stories, they tackle each question and provide valuable advice based on their real-world experiences. 

So if you’re looking for some legitimate takeaways and laughs, make sure to watch this specific episode and provide feedback!

Key Topics:

1- As agency owners, what motivates you each day?
2 - What’s one thing that has surprised you about running an agency?
3 - How many softwares do you use?
4 - How do you drive business development?
5 - How do you know when a client is going to be the right fit for your agency?
6 - Have you ever fired a client? Why?
7 - If there was one thing you would want every client to know prior to working with you, what would it be?
8 - How do you decide when it's time to expand your team?
9 - If you had the knowledge that you have today back then, what would you have done differently about starting an agency?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 3 May 2023 06:00:00 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf, Parneet Dilawari) https://www.challengtunity.com Welcome to the 9th episode of the Challengtunity Podcast, hosted by marketing agency owners Chris Lawson and Jordan Woolf. 

Joining them in this episode is a previous guest, Parneet Dilawari, a marketing industry expert, entrepreneur, and Digital Marketing Agency Owner with a wealth of experience.

Get ready for a unique episode that does not follow a typical Challengtunity Podcast format. In an engaging and informative discussion with Chris, Jordan, and Parneet, they answer questions submitted by their podcast subscribers and staff. From client management, internal secrets, shameful failures, and ridiculous stories, they tackle each question and provide valuable advice based on their real-world experiences. 

So if you’re looking for some legitimate takeaways and laughs, make sure to watch this specific episode and provide feedback!

Key Topics:

1- As agency owners, what motivates you each day?
2 - What’s one thing that has surprised you about running an agency?
3 - How many softwares do you use?
4 - How do you drive business development?
5 - How do you know when a client is going to be the right fit for your agency?
6 - Have you ever fired a client? Why?
7 - If there was one thing you would want every client to know prior to working with you, what would it be?
8 - How do you decide when it's time to expand your team?
9 - If you had the knowledge that you have today back then, what would you have done differently about starting an agency?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 08: Agency Owners Unplugged: Q&A with Chris, Jordan & Parneet Chris Lawson, Jordan Woolf, Parneet Dilawari 00:53:38 In this episode of the Challengtunity Podcast, Chris & Jordan, joined by past guest Parneet Dilawari, share more than perspectives on operating a Digital Marketing Agency. By diving deep into questions provided by their subscribers, this episode has an interactive and engaging feel all while addressing not-so-common questions related to agency operations, client management, personal stories, and more. In this episode of the Challengtunity Podcast, Chris & Jordan, joined by past guest Parneet Dilawari, share more than perspectives on operating a Digital Marketing Agency. By diving deep into questions provided by their subscribers, this episode has an interactive and engaging feel all while addressing not-so-common questions related to agency operations, client management, personal stories, and more. no full 8 54beb821-eb32-450d-b58d-0a15e08e72c7 Ep 07: Proactive vs. Reactive IT In this episode of the podcast, Chris and Jordan delve into the world of proactive IT and the critical role it plays in modern business. They discuss the key elements that should be considered when building a tech stack, including the importance of selecting tools that align with business objectives, as well as the need for ongoing evaluation and optimization.

Joining them on the show is IT expert Jason Grilo, who provides valuable insights on the benefits of IT training, cyber training, remote IT requirements, and other essential elements of modern business IT. Jason shares his expertise on how businesses can stay ahead of the curve when it comes to technology, and how investing in IT training can pay off in both the short and long term.

The conversation covers a range of topics, from the latest developments in cybersecurity to the growing importance of remote work in the tech industry. Whether you're an IT professional or simply interested in the ways that technology is shaping the future of business, this episode is a must-listen for anyone looking to stay ahead of the curve. So tune in and join Chris, Jordan, and Jason as they explore the world of proactive IT and what it takes to succeed in today's

Key Topics:

Chris Lawson and Jordan Woolf

  • IT in the workplace
    • Being proactive and not reactive
    • It’s not a problem until it’s a problem!
    • What factors to consider when planning your IT strategy
  • Remote IT Recommendations
    • The ‘tech stack’
    • The freedom and mobility of modern IT
    • Importance of Uptime and connectivity

Interview with Jason Grilo

  • Equipping your team (From the lens of an IT expert)
    • Benefits of IT training, risk management, and incident response playbooks
    • Onboarding new employees
    • Do you know your security posture in a remote staffing environment?
    • The essentials within a proactive IT gameplan
  • The future of corporate IT
    • The exciting pros
    • The fears associated with the cons

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 5 Apr 2023 06:00:00 +0000 contact@challengtunity.com (Jason Grilo, Jordan Woolf, Chris Lawson) https://www.challengtunity.com In this episode of the podcast, Chris and Jordan delve into the world of proactive IT and the critical role it plays in modern business. They discuss the key elements that should be considered when building a tech stack, including the importance of selecting tools that align with business objectives, as well as the need for ongoing evaluation and optimization.

Joining them on the show is IT expert Jason Grilo, who provides valuable insights on the benefits of IT training, cyber training, remote IT requirements, and other essential elements of modern business IT. Jason shares his expertise on how businesses can stay ahead of the curve when it comes to technology, and how investing in IT training can pay off in both the short and long term.

The conversation covers a range of topics, from the latest developments in cybersecurity to the growing importance of remote work in the tech industry. Whether you're an IT professional or simply interested in the ways that technology is shaping the future of business, this episode is a must-listen for anyone looking to stay ahead of the curve. So tune in and join Chris, Jordan, and Jason as they explore the world of proactive IT and what it takes to succeed in today's

Key Topics:

Chris Lawson and Jordan Woolf

  • IT in the workplace
    • Being proactive and not reactive
    • It’s not a problem until it’s a problem!
    • What factors to consider when planning your IT strategy
  • Remote IT Recommendations
    • The ‘tech stack’
    • The freedom and mobility of modern IT
    • Importance of Uptime and connectivity

Interview with Jason Grilo

  • Equipping your team (From the lens of an IT expert)
    • Benefits of IT training, risk management, and incident response playbooks
    • Onboarding new employees
    • Do you know your security posture in a remote staffing environment?
    • The essentials within a proactive IT gameplan
  • The future of corporate IT
    • The exciting pros
    • The fears associated with the cons

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 07: Proactive vs. Reactive IT Jason Grilo, Jordan Woolf, Chris Lawson 00:44:35 In this week's episode of the Challengtunity podcast, Chris and Jordan attempt to address the evolving world of Business IT including the difference between being Proactive vs Reactive and challenges associated with remote work. Excited to join in on the conversation is Jason Grilo who adds his take and raises other critical issues surrounding the world of modern business IT. In this week's episode of the Challengtunity podcast, Chris and Jordan attempt to address the evolving world of Business IT including the difference between being Proactive vs Reactive and challenges associated with remote work. Excited to join in on the conversation is Jason Grilo who adds his take and raises other critical issues surrounding the world of modern business IT. no full 7 3d12fa3a-1bf1-4cc1-924a-3abb73ff9ad5 Ep 06: Operational Excellence in a Customer-Centric Business Model Are you struggling to create Operational Excellence in your business? Look no further! In this week's episode of the Challngtunity podcast, Chris and Jordan share some of the secret ingredients to achieving this elusive goal in a Customer-Centric Business Model. From systems to data analysis, training to guidelines, they reveal the essential elements that can help turn your customers into brand promoters.

But that's not all - the boys are joined by special guest Matt Rudolph, who brings his expertise in Business Modelling, automation, and systems to the conversation. Together, they explore the questions on everyone's mind, including: Can data be a waste?

If you're a business professional looking to take your customer experience to the next level, this episode is not to be missed. Tune in for valuable insights and practical tips that can help you achieve true Operational Excellence. Don't let your business fall behind - join Chris, Jordan, and Matt on this exciting journey to success!

Key Topics:

Chris Lawson and Jordan Woolf

  • Operational Excellence
    • Streamlining Processes (Workflows, Automate tasks, and Eliminating bottlenecks)
    • Emphasize Communication! (Internally and especially with Clients)
    • Focus on Quality Assurance (Standards, Culture, and NPS; Develop Promoters)
  • Business Modelling Matters
    • Problem > Capability > Market (Willingness to Pay)
    • Process Engineering
    • The problem with Drinking the Koolaid
    • Default: First Principles Theory

Interview with Matt Rudolph

  • Improving Customer Experience through Operational Excellence
    • Maximize Value for the Customer & a Look at LEAN - A Business that Maximizes Value while Minimizing Waste
    • Matt's Experience Operating EOS/Traction
    • The Importance of Essentials Related to Systems and Automation
  • Data-Driven Decision-Making in Operations Management
    • Why is Data Important?
    • Can Data be a Waste? (Analysis Paralysis) 
    • What Departments Can Use Data and How?
    • Data Decision Making in the Customer Journey: Flywheel Methodology

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 22 Mar 2023 06:00:00 +0000 contact@challengtunity.com (Matt Rudolph, Jordan Woolf, Chris Lawson) https://www.challengtunity.com Are you struggling to create Operational Excellence in your business? Look no further! In this week's episode of the Challngtunity podcast, Chris and Jordan share some of the secret ingredients to achieving this elusive goal in a Customer-Centric Business Model. From systems to data analysis, training to guidelines, they reveal the essential elements that can help turn your customers into brand promoters.

But that's not all - the boys are joined by special guest Matt Rudolph, who brings his expertise in Business Modelling, automation, and systems to the conversation. Together, they explore the questions on everyone's mind, including: Can data be a waste?

If you're a business professional looking to take your customer experience to the next level, this episode is not to be missed. Tune in for valuable insights and practical tips that can help you achieve true Operational Excellence. Don't let your business fall behind - join Chris, Jordan, and Matt on this exciting journey to success!

Key Topics:

Chris Lawson and Jordan Woolf

  • Operational Excellence
    • Streamlining Processes (Workflows, Automate tasks, and Eliminating bottlenecks)
    • Emphasize Communication! (Internally and especially with Clients)
    • Focus on Quality Assurance (Standards, Culture, and NPS; Develop Promoters)
  • Business Modelling Matters
    • Problem > Capability > Market (Willingness to Pay)
    • Process Engineering
    • The problem with Drinking the Koolaid
    • Default: First Principles Theory

Interview with Matt Rudolph

  • Improving Customer Experience through Operational Excellence
    • Maximize Value for the Customer & a Look at LEAN - A Business that Maximizes Value while Minimizing Waste
    • Matt's Experience Operating EOS/Traction
    • The Importance of Essentials Related to Systems and Automation
  • Data-Driven Decision-Making in Operations Management
    • Why is Data Important?
    • Can Data be a Waste? (Analysis Paralysis) 
    • What Departments Can Use Data and How?
    • Data Decision Making in the Customer Journey: Flywheel Methodology

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 06: Operational Excellence in a Customer-Centric Business Model Matt Rudolph, Jordan Woolf, Chris Lawson 01:05:13 In this week's episode of the Challengtunity podcast, Chris and Jordan crack open the lid and reveal some of the secret ingredients to Operational Excellence within a Customer-Centric Business Model. And to add more spice, Guest Matt Rudolph, joins in on the conversation sprinkling in dashes of knowledge from 20 years of B2C Management. In this week's episode of the Challengtunity podcast, Chris and Jordan crack open the lid and reveal some of the secret ingredients to Operational Excellence within a Customer-Centric Business Model. And to add more spice, Guest Matt Rudolph, joins in on the conversation sprinkling in dashes of knowledge from 20 years of B2C Management. no full 6 5fe0eaed-ba3b-4960-b541-70c5b01a3655 Ep 05: UI/UX vs Product Design: Demystifying the Differences Episode 05
March 8th, 2023
UI/UX vs Product Design: Demystifying the Differences

Episode Notes

In this episode of our podcast, Chris and Jordan explore the often perplexing distinctions between UI Design, UX Design, and Product Design. They delve into why understanding these differences is crucial and what types of questions each designer would ask.

Joining the conversation is special guest Mitch Compri, who has played a significant role in the history of Chris and Jordan's agency, ATRIUM. Mitch shares his unique perspective on the topic and expands on the discussion.

Moreover, Mitch talks extensively about entrepreneurship and shares valuable lessons learned from the highs and lows of his own experiences. Don't miss out on this insightful conversation!

Key Topics:

Chris Lawson and Jordan Woolf

  • The importance of UI/UX Design
    • What is UI?
    • What is UX?
    • What questions would a UI/UX Designer ask?
  • Why is Product Design Important?
    • What is Product Design?
    • What types of questions would a Product Designer typically ask?
    • The modern blending of Physical Product Design and Digital Product Design

Interview with Mitch Compri

  • The Entrepreneur
    • Mitch’s view on fine arts, Product/Industrial Design
    • How to hand off a baton when leaving
  • Product Design to Service Design (Innovation & Evolution)
    • Mitch’s views on the necessary steps (FROM EXPERIENCE) in Product Design
    • Why is it important to engineer Innovation in business?
    • The risks associated when you don't evolve (ie: remote work, product evolution, generalist to a specialist)

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 8 Mar 2023 07:00:00 +0000 contact@challengtunity.com (Mitch Compri, Chris Lawson, Jordan Woolf) https://www.challengtunity.com Episode 05
March 8th, 2023
UI/UX vs Product Design: Demystifying the Differences

Episode Notes

In this episode of our podcast, Chris and Jordan explore the often perplexing distinctions between UI Design, UX Design, and Product Design. They delve into why understanding these differences is crucial and what types of questions each designer would ask.

Joining the conversation is special guest Mitch Compri, who has played a significant role in the history of Chris and Jordan's agency, ATRIUM. Mitch shares his unique perspective on the topic and expands on the discussion.

Moreover, Mitch talks extensively about entrepreneurship and shares valuable lessons learned from the highs and lows of his own experiences. Don't miss out on this insightful conversation!

Key Topics:

Chris Lawson and Jordan Woolf

  • The importance of UI/UX Design
    • What is UI?
    • What is UX?
    • What questions would a UI/UX Designer ask?
  • Why is Product Design Important?
    • What is Product Design?
    • What types of questions would a Product Designer typically ask?
    • The modern blending of Physical Product Design and Digital Product Design

Interview with Mitch Compri

  • The Entrepreneur
    • Mitch’s view on fine arts, Product/Industrial Design
    • How to hand off a baton when leaving
  • Product Design to Service Design (Innovation & Evolution)
    • Mitch’s views on the necessary steps (FROM EXPERIENCE) in Product Design
    • Why is it important to engineer Innovation in business?
    • The risks associated when you don't evolve (ie: remote work, product evolution, generalist to a specialist)

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 05: UI/UX vs Product Design: Demystifying the Differences Mitch Compri, Chris Lawson, Jordan Woolf 00:54:55 Chris and Jordan take on the challenge of distinguishing UI Design, UX Design, and Product Design on the latest episode of the Challngtunity podcast. Additionally, they discuss techniques for merging Physical Product Design and Digital Product Design. Chris and Jordan take on the challenge of distinguishing UI Design, UX Design, and Product Design on the latest episode of the Challngtunity podcast. Additionally, they discuss techniques for merging Physical Product Design and Digital Product Design. no full 5 bf249101-0840-4937-9df7-947eb3d8d359 Ep 04: Mastering the Art of Marketing: A Journey Through the Triumphs and Trials Welcome to this episode of our podcast, where Chris and Jordan delve into the phases of building a successful marketing department. Whether you're starting from scratch, maintaining an existing department, or passing off ownership as you leave, we've got you covered.

Joining us for the first time is Colleen Valerio-Duniece, an international marketing leader with over 20 years of experience. Colleen shares her unique perspective on the topic and offers valuable insights on what it takes to build a successful marketing team.

So, if you're interested in learning more about the different phases of building a marketing department, be sure to tune in to this episode. Chris, Jordan, and Colleen are here to guide you every step of the way!

Key Topics:

Chris Lawson and Jordan Woolf

  • Day one of a Marketer
    • Starting to build a marketing mix from nothing
    • Inheriting a Marketing Mix mess!
    • A Marketing Engineer’s lens
  • The ‘human’ aspect of marketing
    • Whether its B2C, B2B, SaaS, or direct to consumer;  It's people who you're dealing with
    • Taping into the buyer’s journey
    • When in doubt go back to what matters: knowing your customers/buyers.

Interview with Colleen Valerio-Duniece

  • Managing a Marketing Department for its entire lifeline
    • Just starting out!
    • The secrets behind maintaining and expanding a Marketing Mix
    • How to hand off a baton when leaving
  • Real Marketers understand business and people
    • Knowing ‘business’ and how to execute
    • Colleen’s take on utilizing people & team skillsets while mentoring
    • The human aspect of marketing

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://www.linkedin.com/in/chris-law...
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Wed, 22 Feb 2023 07:00:00 +0000 contact@challengtunity.com (Jordan Woolf, Chris Lawson, Colleen Valerio-Duniece) https://www.challengtunity.com Welcome to this episode of our podcast, where Chris and Jordan delve into the phases of building a successful marketing department. Whether you're starting from scratch, maintaining an existing department, or passing off ownership as you leave, we've got you covered.

Joining us for the first time is Colleen Valerio-Duniece, an international marketing leader with over 20 years of experience. Colleen shares her unique perspective on the topic and offers valuable insights on what it takes to build a successful marketing team.

So, if you're interested in learning more about the different phases of building a marketing department, be sure to tune in to this episode. Chris, Jordan, and Colleen are here to guide you every step of the way!

Key Topics:

Chris Lawson and Jordan Woolf

  • Day one of a Marketer
    • Starting to build a marketing mix from nothing
    • Inheriting a Marketing Mix mess!
    • A Marketing Engineer’s lens
  • The ‘human’ aspect of marketing
    • Whether its B2C, B2B, SaaS, or direct to consumer;  It's people who you're dealing with
    • Taping into the buyer’s journey
    • When in doubt go back to what matters: knowing your customers/buyers.

Interview with Colleen Valerio-Duniece

  • Managing a Marketing Department for its entire lifeline
    • Just starting out!
    • The secrets behind maintaining and expanding a Marketing Mix
    • How to hand off a baton when leaving
  • Real Marketers understand business and people
    • Knowing ‘business’ and how to execute
    • Colleen’s take on utilizing people & team skillsets while mentoring
    • The human aspect of marketing

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://www.linkedin.com/in/chris-law...
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Ep 04: Mastering the Art of Marketing: A Journey Through the Triumphs and Trials Jordan Woolf, Chris Lawson, Colleen Valerio-Duniece 00:45:55 The Challengtunity Podcast takes you on a journey through the entire timeline of managing a marketing mix, from day one to your very last. Tune in as we explore key points and insights that will help you navigate the challenges of managing a successful marketing strategy. The Challengtunity Podcast takes you on a journey through the entire timeline of managing a marketing mix, from day one to your very last. Tune in as we explore key points and insights that will help you navigate the challenges of managing a successful marketing strategy. no full 4 608a1fb8-b057-4f43-a67e-fe82ed3bdae8 Ep 03: The Essentials of Marketing & Sales Alignment! Episode Notes:
Join Chris and Jordan as they dive deep into the crucial topic of Marketing and Sales Alignment. In this fast-paced world of innovation and growth, having a clear understanding of metrics and measurement is key for making informed business decisions. Gain insights from operational, marketing, and sales perspectives to elevate your strategy.

February 8th, 2023
The Essentials of Marketing & Sales Alignment!
Episode: 03

Key Topics:

  • Why does Marketing & Sales Alignment matter?
    • What is Marketing & Sales Alignment
    • The Risks associated if you don’t implement it properly
    • It all starts with the Marketer
  • What does Marketing & Sales Alignment look like from the ‘Sales’ side?
    • The benefits of a sales team
    • The necessary tools
    • Sales automation
  • Marketing & Sales Alignment process 
    • Understanding Goals and reverse engineering from there
    • Mapping out the journey and touchpoints
    • Why the ‘hand-off’ is important
    • Like any relationship; communication is key!
  • Interview with Matthew Unger
    • Marketing & Sales Alignment from the perspective of a CEO
    • The implementation approach iComply took
    • What are the largest challenges of a Global SaaS?

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://www.linkedin.com/in/chris-law...
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Wed, 8 Feb 2023 07:00:00 +0000 contact@challengtunity.com (Matthew Unger, Jordan Woolf, Chris Lawson) https://www.challengtunity.com Episode Notes:
Join Chris and Jordan as they dive deep into the crucial topic of Marketing and Sales Alignment. In this fast-paced world of innovation and growth, having a clear understanding of metrics and measurement is key for making informed business decisions. Gain insights from operational, marketing, and sales perspectives to elevate your strategy.

February 8th, 2023
The Essentials of Marketing & Sales Alignment!
Episode: 03

Key Topics:

  • Why does Marketing & Sales Alignment matter?
    • What is Marketing & Sales Alignment
    • The Risks associated if you don’t implement it properly
    • It all starts with the Marketer
  • What does Marketing & Sales Alignment look like from the ‘Sales’ side?
    • The benefits of a sales team
    • The necessary tools
    • Sales automation
  • Marketing & Sales Alignment process 
    • Understanding Goals and reverse engineering from there
    • Mapping out the journey and touchpoints
    • Why the ‘hand-off’ is important
    • Like any relationship; communication is key!
  • Interview with Matthew Unger
    • Marketing & Sales Alignment from the perspective of a CEO
    • The implementation approach iComply took
    • What are the largest challenges of a Global SaaS?

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://www.linkedin.com/in/chris-law...
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: Contact@Challentunity.com
0XRPFWON92B8PESP

]]> Ep 03: The Essentials of Marketing & Sales Alignment! Matthew Unger, Jordan Woolf, Chris Lawson 00:50:51 Episode Summary What is Marketing and Sales Alignment, Why is it essential for growth-focused organizations, and How do you implement it effectively? Episode Summary What is Marketing and Sales Alignment, Why is it essential for growth-focused organizations, and How do you implement it effectively? no full 3 d2da1904-3e57-46d0-b066-131593f7af39 Ep 02: Is hiring a marketing unicorn possible? In an essential episode for Markers, Chris Lawson and Jordan Woolf look to remove obstacles for Marketing Professionals related to their day-to-day roles, provide insights on broken mindsets, and attempt to equip young Marketers just entering into the industry!

January 25th,, 2023

Is hiring a marketing unicorn possible?

Episode: 02

Key Topics:

Practical, Not Trendy - Why the key to success in the future isn't sexy!

  • It’s not ‘Mad Men’ anymore…
  • Data and analytics drive long-term success
  • What does this mean when starting a career in marketing?

Engineering stability in a marketing mix

  • The objective is wrong; consistency is everything!
  • Process engineering
  • Elements that make up an effective marketing mix

Is hiring a Marketing unicorn possible in 2023?

  • Understand the requirements of a marketing mix; Skills and mindsets.
  • Generalists will not suffice in a growth-focused organization
  • Phase it in! (Step-by-step approach, ROI, Being budget sensitive yet market realistic)

Job stability in the marketing role

  • Adapting to unrealistic expectations
  • Marketing Manager anxiety is real
  • Agencies need Marketers on their side

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 25 Jan 2023 07:00:00 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf) https://www.challengtunity.com In an essential episode for Markers, Chris Lawson and Jordan Woolf look to remove obstacles for Marketing Professionals related to their day-to-day roles, provide insights on broken mindsets, and attempt to equip young Marketers just entering into the industry!

January 25th,, 2023

Is hiring a marketing unicorn possible?

Episode: 02

Key Topics:

Practical, Not Trendy - Why the key to success in the future isn't sexy!

  • It’s not ‘Mad Men’ anymore…
  • Data and analytics drive long-term success
  • What does this mean when starting a career in marketing?

Engineering stability in a marketing mix

  • The objective is wrong; consistency is everything!
  • Process engineering
  • Elements that make up an effective marketing mix

Is hiring a Marketing unicorn possible in 2023?

  • Understand the requirements of a marketing mix; Skills and mindsets.
  • Generalists will not suffice in a growth-focused organization
  • Phase it in! (Step-by-step approach, ROI, Being budget sensitive yet market realistic)

Job stability in the marketing role

  • Adapting to unrealistic expectations
  • Marketing Manager anxiety is real
  • Agencies need Marketers on their side

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 02: Is hiring a marketing unicorn possible? Chris Lawson, Jordan Woolf 00:35:16 A lot is expected from Marketers today and not everything is realistic. In fact, a lot of expectations are wrong. How do we navigate these challenges? A lot is expected from Marketers today and not everything is realistic. In fact, a lot of expectations are wrong. How do we navigate these challenges? no full 2 a57b706e-f1c7-4904-b965-02ef62e3bb3d Ep 01: How to recession-proof your marketing mix! Episode Notes

In today's episode, Chris Lawson and Jordan Woolf take on some of the Modern Marketer’s largest concerns. Trying to recession-proof your marketing mix requires more than just solid content and the ability to pivot… Listen to hear real-life takes on Vanity Metric chasing, Social lead generation concepts, and learn what mindset you should have as a Marketing Professional.

January 11, 2023

Recession How to recession-proof your marketing mix!

Episode: 01

Key Topics:

Vanity Metrics and how to measure them (Improving the discipline)

  • What is a Vanity Metric
  • Corporate Objectives vs Marketing Measurement vs Bottom line
  • Examples of how this is done

Social Media as a Lead Generator

  • How are different platforms built and who are they for?
  • Placement in the ‘Buyer’s journey
  • Is social media the best routine for the objective of Lead Generation

Are marketers viewing the objective wrong?

  • The signs show there are cracks in the modern marketer's approach
  • Consistency provides real business impact
  • How should the modern marketer think and what does that mindset provide?

Recession-proofing your marketing mix

  • The problem / News
  • Being proactive vs. reactive creates resiliency
  • Balance your core value and adapt accordingly

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Wed, 11 Jan 2023 14:57:37 +0000 contact@challengtunity.com (Parneet Dilawari, Jordan Woolf, Chris Lawson) https://www.challengtunity.com Episode Notes

In today's episode, Chris Lawson and Jordan Woolf take on some of the Modern Marketer’s largest concerns. Trying to recession-proof your marketing mix requires more than just solid content and the ability to pivot… Listen to hear real-life takes on Vanity Metric chasing, Social lead generation concepts, and learn what mindset you should have as a Marketing Professional.

January 11, 2023

Recession How to recession-proof your marketing mix!

Episode: 01

Key Topics:

Vanity Metrics and how to measure them (Improving the discipline)

  • What is a Vanity Metric
  • Corporate Objectives vs Marketing Measurement vs Bottom line
  • Examples of how this is done

Social Media as a Lead Generator

  • How are different platforms built and who are they for?
  • Placement in the ‘Buyer’s journey
  • Is social media the best routine for the objective of Lead Generation

Are marketers viewing the objective wrong?

  • The signs show there are cracks in the modern marketer's approach
  • Consistency provides real business impact
  • How should the modern marketer think and what does that mindset provide?

Recession-proofing your marketing mix

  • The problem / News
  • Being proactive vs. reactive creates resiliency
  • Balance your core value and adapt accordingly

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: Contact@Challentunity.com

0XRPFWON92B8PESP

]]> Ep 01: How to recession-proof your marketing mix! Parneet Dilawari, Jordan Woolf, Chris Lawson 00:52:41 Is the modern marketer’s approach wrong? Where are the cracks and how do we ensure we do not chase vanity metrics? Is the modern marketer’s approach wrong? Where are the cracks and how do we ensure we do not chase vanity metrics? no full 1 8e15aa2e-2b7d-45cc-884e-b4206e8292ae The Pilot: What is a Challengtunity? In today's episode, we dive deep into the minds of Marketing Agency Owners Chris Lawson and Jordan Woolf to understand the answers behind big questions surrounding the 'Challengtunity' Podcast. Being the Pilot episode, Chris and Jordan take the time to let you in on why they have been asked for so long to start a podcast and what value it can bring to Marketing Professionals and Business Leaders alike.

January 11, 2023
What is a 'Challengtunity'?
Pilot - 0

Key Topics:
- Who are we?
- Who is Jordan Woolf?
- Who is Chris Lawson?
- Why the heck are we doing a podcast?
- Who is this podcast really for?
- What should you expect?
- An inside first glance at what we know...

Chris' LinkedIn: https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: Challengtunity.com
Agency Website: AtriumDigital.com
Email: Contact@Challentunity.com

]]> Sat, 7 Jan 2023 17:17:23 +0000 contact@challengtunity.com (Chris Lawson, Jordan Woolf) https://www.challengtunity.com In today's episode, we dive deep into the minds of Marketing Agency Owners Chris Lawson and Jordan Woolf to understand the answers behind big questions surrounding the 'Challengtunity' Podcast. Being the Pilot episode, Chris and Jordan take the time to let you in on why they have been asked for so long to start a podcast and what value it can bring to Marketing Professionals and Business Leaders alike.

January 11, 2023
What is a 'Challengtunity'?
Pilot - 0

Key Topics:
- Who are we?
- Who is Jordan Woolf?
- Who is Chris Lawson?
- Why the heck are we doing a podcast?
- Who is this podcast really for?
- What should you expect?
- An inside first glance at what we know...

Chris' LinkedIn: https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: Challengtunity.com
Agency Website: AtriumDigital.com
Email: Contact@Challentunity.com

]]> The Pilot: What is a Challengtunity? Chris Lawson, Jordan Woolf 00:28:58 Who are we? Why are we starting a podcast? What the heck is a 'Challengtunity'? We cover all this and more in our pilot episode of the 'All New' Challengtunity Podcast! Who are we? Why are we starting a podcast? What the heck is a 'Challengtunity'? We cover all this and more in our pilot episode of the 'All New' Challengtunity Podcast! no full 0