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    <title>Grow with Quora</title>
    <description>Knowledge is powerful. It has the ability to change our lives. And we know marketers like learning from each other. In this weekly podcast, you will hear from a variety of marketers on how and why they're leveraging Quora to drive results.</description>
    <copyright>All rights reserved</copyright>
    <language>en</language>
    <pubDate>Tue, 3 Sep 2019 10:00:17 +0000</pubDate>
    <lastBuildDate>Fri, 17 Jan 2020 19:35:13 +0000</lastBuildDate>
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      <link>https://www.quora.com/business?source=podcast</link>
      <title>Grow with Quora</title>
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    <link>https://www.quora.com/business?source=podcast</link>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>People visit Quora every day to ask questions and…</itunes:subtitle>
    <itunes:summary>Knowledge is powerful. It has the ability to change our lives. And we know marketers like learning from each other. In this weekly podcast, you will hear from a variety of marketers on how and why they're leveraging Quora to drive results.</itunes:summary>
    <itunes:author>Quora for Business</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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    <itunes:keywords>advertising, quora ads, b2b, marketing, quora, ppc</itunes:keywords>
    <itunes:owner>
      <itunes:name>Quora for Business</itunes:name>
      <itunes:email>jprater@quora.com</itunes:email>
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    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
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    <itunes:category text="Technology"/>
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      <title>Write What You Know: Going From 2 to 45 Million Views with Jason Lemkin (Ep. 6 Rebroadcast)</title>
      <description>
        <![CDATA[<p>In this episode rebroadcast, Jason walks through his process for writing +3,100 answers and crossing <a href="https://www.saastr.com/the-last-5-years-on-quora-from-2m-to-45m-views/">45 million views</a> on Quora.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Write about what know you as a subject matter expert. Go deep on a few topics.</li>
<li>Be an authentic and consistent writer. Write something that is great and contribute value to the world.</li>
<li>Don't worry about the views.</li>
<li>There is still plenty of time to be successful on Quora.</li>
</ul>
<p>Follow <a href="https://www.quora.com/profile/Jason-M.-Lemkin">Jason on Quora</a></p>
<p>Join his Space, <a href="https://www.quora.com/q/cloud">Cloud Daily</a> from SaaStr</p>
]]>
      </description>
      <pubDate>Tue, 3 Sep 2019 10:00:17 +0000</pubDate>
      <author>jprater@quora.com (JD Prater)</author>
      <link>https://quora.simplecast.com/episodes/write-what-you-know-going-from-2-to-45-million-views-in-5-years-with-jason-lemkin-rebroadcast-gkrF5KRp</link>
      <content:encoded>
        <![CDATA[<p>In this episode rebroadcast, Jason walks through his process for writing +3,100 answers and crossing <a href="https://www.saastr.com/the-last-5-years-on-quora-from-2m-to-45m-views/">45 million views</a> on Quora.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Write about what know you as a subject matter expert. Go deep on a few topics.</li>
<li>Be an authentic and consistent writer. Write something that is great and contribute value to the world.</li>
<li>Don't worry about the views.</li>
<li>There is still plenty of time to be successful on Quora.</li>
</ul>
<p>Follow <a href="https://www.quora.com/profile/Jason-M.-Lemkin">Jason on Quora</a></p>
<p>Join his Space, <a href="https://www.quora.com/q/cloud">Cloud Daily</a> from SaaStr</p>
]]>
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      <itunes:title>Write What You Know: Going From 2 to 45 Million Views with Jason Lemkin (Ep. 6 Rebroadcast)</itunes:title>
      <itunes:author>JD Prater</itunes:author>
      <itunes:duration>00:29:44</itunes:duration>
      <itunes:summary>This week we're rebroadcasting Jason Lemkin's earlier episode. He started the world’s largest community for SaaS/B2B founders, SaaStr.com, and the world’s largest gathering for them, SaaStr Annual. He's the former CEO/Co-founder of EchoSign (acq'd by Adobe).</itunes:summary>
      <itunes:subtitle>This week we're rebroadcasting Jason Lemkin's earlier episode. He started the world’s largest community for SaaS/B2B founders, SaaStr.com, and the world’s largest gathering for them, SaaStr Annual. He's the former CEO/Co-founder of EchoSign (acq'd by Adobe).</itunes:subtitle>
      <itunes:keywords>saastr, saas, jason lemkin, quora, content marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
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      <title>How Ahrefs uses Quora for Content Promotion and Customer Support</title>
      <description>
        <![CDATA[<p>This week we're joined by Si Quan Ong, a marketer for Ahrefs. He's a true student of Quora and takes the time to study the platform. Tune in to learn how he uses Quora to promote their blog content and to engage with potential customers asking questions about their brand.</p>
<p><strong>A few insights from the episode:</strong></p>
<ul>
<li>Learn his 4 step process for finding questions</li>
<li>How your brand can engage with the Quora community</li>
<li>How he measures success and the results they're seeing</li>
</ul>
<p>Get <a href="https://ahrefs.com/">Ahrefs $7 for 7-days</a>!</p>
<p><a href="https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/">11 Proven Ways to Drive Traffic to Your Website</a></p>
<p>Follow him on <a href="https://www.quora.com/profile/Si-Quan-Ong-2">Quora</a> and <a href="https://twitter.com/siquanong">Twitter</a> to learn more about his misadventures.</p>
<p>And join our Quora Space, <a href="https://www.quora.com/q/digital-marketing-news-and-trends-1">Digital Marketing News and Trends</a> to connect with fellow marketers on Quora.</p>
<p>Get started <a href="https://www.quora.com/business?source=podcast">marketing on Quora</a> today!</p>
]]>
      </description>
      <pubDate>Tue, 27 Aug 2019 10:15:01 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Si Quan Ong)</author>
      <link>https://quora.simplecast.com/episodes/how-ahrefs-uses-quora-for-content-promotion-and-customer-support-ahUO8NlS</link>
      <content:encoded>
        <![CDATA[<p>This week we're joined by Si Quan Ong, a marketer for Ahrefs. He's a true student of Quora and takes the time to study the platform. Tune in to learn how he uses Quora to promote their blog content and to engage with potential customers asking questions about their brand.</p>
<p><strong>A few insights from the episode:</strong></p>
<ul>
<li>Learn his 4 step process for finding questions</li>
<li>How your brand can engage with the Quora community</li>
<li>How he measures success and the results they're seeing</li>
</ul>
<p>Get <a href="https://ahrefs.com/">Ahrefs $7 for 7-days</a>!</p>
<p><a href="https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/">11 Proven Ways to Drive Traffic to Your Website</a></p>
<p>Follow him on <a href="https://www.quora.com/profile/Si-Quan-Ong-2">Quora</a> and <a href="https://twitter.com/siquanong">Twitter</a> to learn more about his misadventures.</p>
<p>And join our Quora Space, <a href="https://www.quora.com/q/digital-marketing-news-and-trends-1">Digital Marketing News and Trends</a> to connect with fellow marketers on Quora.</p>
<p>Get started <a href="https://www.quora.com/business?source=podcast">marketing on Quora</a> today!</p>
]]>
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      <itunes:title>How Ahrefs uses Quora for Content Promotion and Customer Support</itunes:title>
      <itunes:author>JD Prater, Si Quan Ong</itunes:author>
      <itunes:duration>00:29:52</itunes:duration>
      <itunes:summary>Si Quan Ong works in marketing for Ahrefs, the SEO toolset that helps you grow your search traffic, research your competitors and dominate your niche. His hobby is breakdancing, and he has a dream to visit 100 countries. </itunes:summary>
      <itunes:subtitle>Si Quan Ong works in marketing for Ahrefs, the SEO toolset that helps you grow your search traffic, research your competitors and dominate your niche. His hobby is breakdancing, and he has a dream to visit 100 countries. </itunes:subtitle>
      <itunes:keywords>quora ads, quora, customer support, seo, content marketing, ahrefs</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>18</itunes:episode>
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      <title>45% of Our Social Media Traffic Comes from Quora - DocSend</title>
      <description>
        <![CDATA[<p>Our guest this week is Russ Heddleston the Co-founder and CEO of DocSend. Tune into to learn why he considers himself an average user who is learning the ins-and-outs of Quora. This is a great episode for everyone who is looking to get started on Quora or invest more time on the platform.</p>
<p>A few insights from the episode:</p>
<ul>
<li>The snowball effect of how he earned 1 million views on his answers</li>
<li>Quora is driving 45% of DocSend's social media website traffic</li>
<li>Why investing more time in Quora makes sense</li>
</ul>
<p>If you liked this interview make sure you connect with Russ on <a href="https://www.quora.com/profile/Russ-Heddleston">Quora</a> and check out <a href="https://www.docsend.com/">DocSend</a>.</p>
<p>Get started marketing by heading over to <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
      </description>
      <pubDate>Tue, 20 Aug 2019 17:40:26 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Russ Heddleston)</author>
      <link>https://quora.simplecast.com/episodes/45-of-social-media-traffic-comes-from-quora-russ-heddleston-UpmG6Xsy</link>
      <content:encoded>
        <![CDATA[<p>Our guest this week is Russ Heddleston the Co-founder and CEO of DocSend. Tune into to learn why he considers himself an average user who is learning the ins-and-outs of Quora. This is a great episode for everyone who is looking to get started on Quora or invest more time on the platform.</p>
<p>A few insights from the episode:</p>
<ul>
<li>The snowball effect of how he earned 1 million views on his answers</li>
<li>Quora is driving 45% of DocSend's social media website traffic</li>
<li>Why investing more time in Quora makes sense</li>
</ul>
<p>If you liked this interview make sure you connect with Russ on <a href="https://www.quora.com/profile/Russ-Heddleston">Quora</a> and check out <a href="https://www.docsend.com/">DocSend</a>.</p>
<p>Get started marketing by heading over to <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
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      <itunes:title>45% of Our Social Media Traffic Comes from Quora - DocSend</itunes:title>
      <itunes:author>JD Prater, Russ Heddleston</itunes:author>
      <itunes:duration>00:29:40</itunes:duration>
      <itunes:summary>This week's guest is Russ Heddleston the Co-founder and CEO of DocSend, a service for securely sending and tracking documents that has over 9,000 customers. He was previously a product manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com, and has held roles at Dropbox, Microsoft, and Trulia. </itunes:summary>
      <itunes:subtitle>This week's guest is Russ Heddleston the Co-founder and CEO of DocSend, a service for securely sending and tracking documents that has over 9,000 customers. He was previously a product manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com, and has held roles at Dropbox, Microsoft, and Trulia. </itunes:subtitle>
      <itunes:keywords>quora ads, social media, quora</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
    </item>
    <item>
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      <title>How Quora Fits into the Buyer's Journey - Growth Pilots</title>
      <description>
        <![CDATA[<p>Our guest this week is Soso Sazesh, CEO and Founder of Growth Pilots. Tune into to learn why he thinks Quora is the most sophisticated ad platform and the quickest to adapt compared to other competitors.</p>
<p><strong>A few insights from the episode:</strong></p>
<ul>
<li>Pitching emerging ad platforms to clients starts with being a trusted partner</li>
<li>Where his clients are finding value and seeing success</li>
<li>What ad formats he would like to see Quora build</li>
</ul>
<p>If you liked this interview make sure you connect with Soso on <a href="https://www.quora.com/profile/Soso-Sazesh">Quora</a> and <a href="https://twitter.com/sososazesh">Twitter</a>. And for more information about his agency, <a href="https://growthpilots.com/">Growth Pilots</a>.</p>
<p>Get started marketing by heading over to <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
      </description>
      <pubDate>Tue, 13 Aug 2019 10:00:04 +0000</pubDate>
      <author>jprater@quora.com (Quora for Business)</author>
      <link>https://quora.simplecast.com/episodes/how-quora-fits-into-the-buyers-journey-soso-sazesh-teceshFk</link>
      <content:encoded>
        <![CDATA[<p>Our guest this week is Soso Sazesh, CEO and Founder of Growth Pilots. Tune into to learn why he thinks Quora is the most sophisticated ad platform and the quickest to adapt compared to other competitors.</p>
<p><strong>A few insights from the episode:</strong></p>
<ul>
<li>Pitching emerging ad platforms to clients starts with being a trusted partner</li>
<li>Where his clients are finding value and seeing success</li>
<li>What ad formats he would like to see Quora build</li>
</ul>
<p>If you liked this interview make sure you connect with Soso on <a href="https://www.quora.com/profile/Soso-Sazesh">Quora</a> and <a href="https://twitter.com/sososazesh">Twitter</a>. And for more information about his agency, <a href="https://growthpilots.com/">Growth Pilots</a>.</p>
<p>Get started marketing by heading over to <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
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      <itunes:title>How Quora Fits into the Buyer's Journey - Growth Pilots</itunes:title>
      <itunes:author>Quora for Business</itunes:author>
      <itunes:duration>00:24:37</itunes:duration>
      <itunes:summary>This week's guest is Soso Sazesh, the CEO and Founder of Growth Pilots. Growth Pilots is a paid digital marketing agency focused on helping high-growth companies scale their paid search (SEM) and paid social marketing channels. 

He started Growth Pilots to create a new digital marketing agency model that's built on deep partnership with a select group of leading high-growth companies.

Soso has helped scale customer acquisition for best-in-class companies such as Instacart, Gusto, Glassdoor, Betterment, Glowforge, Automattic, Kabam and dozens more. I have overseen more than $300 million in ad spend over my career. </itunes:summary>
      <itunes:subtitle>This week's guest is Soso Sazesh, the CEO and Founder of Growth Pilots. Growth Pilots is a paid digital marketing agency focused on helping high-growth companies scale their paid search (SEM) and paid social marketing channels. 

He started Growth Pilots to create a new digital marketing agency model that's built on deep partnership with a select group of leading high-growth companies.

Soso has helped scale customer acquisition for best-in-class companies such as Instacart, Gusto, Glassdoor, Betterment, Glowforge, Automattic, Kabam and dozens more. I have overseen more than $300 million in ad spend over my career. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
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    <item>
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      <title>Combining Barnacle SEO and Paid Advertising on Quora - CDN77</title>
      <description>
        <![CDATA[<p>This week we're joined by Michal Pecanek, Head of Marketing for CDN77, to talk about how he combines barnacle SEO tactics and paid advertising on Quora to drive results for his company.</p>
<p>‘Barnacle SEO’ was a term first popularized by <a href="https://moz.com/blog/barnacle-seo-whiteboard-friday">Will Scott in 2011</a> to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms.</p>
<p>He uses several tools to find the best questions on Quora to answer and then promotes them to get more visibility from his target audience. His results speak volumes as his CPA on Quora is 46% lower than Google search campaigns.</p>
<p>A few tools mentioned in this episode</p>
<ul>
<li><a href="https://www.marketingminer.com/en">Marketing Miner</a></li>
<li><a href="https://ahrefs.com/">Ahrefs</a></li>
<li><a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a></li>
</ul>
<p>Connect with Michal on <a href="https://www.quora.com/profile/Michal-Pecanek">Quora</a> and <a href="https://twitter.com/michalpecanek">Twitter</a>. And check out <a href="https://www.cdn77.com/">CDN77</a>.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
      </description>
      <pubDate>Tue, 6 Aug 2019 10:00:20 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Michal Pecanek)</author>
      <link>https://quora.simplecast.com/episodes/combining-barnacle-seo-and-paid-advertising-on-quora-michal-pecanek-xnjgYFII</link>
      <content:encoded>
        <![CDATA[<p>This week we're joined by Michal Pecanek, Head of Marketing for CDN77, to talk about how he combines barnacle SEO tactics and paid advertising on Quora to drive results for his company.</p>
<p>‘Barnacle SEO’ was a term first popularized by <a href="https://moz.com/blog/barnacle-seo-whiteboard-friday">Will Scott in 2011</a> to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms.</p>
<p>He uses several tools to find the best questions on Quora to answer and then promotes them to get more visibility from his target audience. His results speak volumes as his CPA on Quora is 46% lower than Google search campaigns.</p>
<p>A few tools mentioned in this episode</p>
<ul>
<li><a href="https://www.marketingminer.com/en">Marketing Miner</a></li>
<li><a href="https://ahrefs.com/">Ahrefs</a></li>
<li><a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a></li>
</ul>
<p>Connect with Michal on <a href="https://www.quora.com/profile/Michal-Pecanek">Quora</a> and <a href="https://twitter.com/michalpecanek">Twitter</a>. And check out <a href="https://www.cdn77.com/">CDN77</a>.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
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      <itunes:title>Combining Barnacle SEO and Paid Advertising on Quora - CDN77</itunes:title>
      <itunes:author>JD Prater, Michal Pecanek</itunes:author>
      <itunes:duration>00:32:02</itunes:duration>
      <itunes:summary>Our guest this week is Michal Pecanek. He started in marketing as an SEO specialist but has grown into a generalist over time. He still loves SEO the most but you can also find him crafting killer email campaigns, blog posts or playing around with Google Tag Manager.

He currently works as Marketing Director for CDN77, one of the major global CDN providers with customers from more than 100 countries. Being on a global market provides endless marketing opportunities and Michal enjoys trying all the lesser-known tactics and tools.</itunes:summary>
      <itunes:subtitle>Our guest this week is Michal Pecanek. He started in marketing as an SEO specialist but has grown into a generalist over time. He still loves SEO the most but you can also find him crafting killer email campaigns, blog posts or playing around with Google Tag Manager.

He currently works as Marketing Director for CDN77, one of the major global CDN providers with customers from more than 100 countries. Being on a global market provides endless marketing opportunities and Michal enjoys trying all the lesser-known tactics and tools.</itunes:subtitle>
      <itunes:keywords>marketing, paid advertising, quora ads, seo, barnacle seo, quora</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
    </item>
    <item>
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      <title>Quora is Like an Organized Dinner Party - Auren Hoffman, CEO of SafeGraph</title>
      <description>
        <![CDATA[<p>This week we're joined by Auren Hoffman, CEO of <a href="https://www.safegraph.com">SafeGraph</a>, to talk about why he thinks Quora is like an organized dinner party. This episode gets to the heart of a core Quora principle, &quot;Be Nice, Be Respectful&quot;, which requires that people treat other people on the site with civility, respect, and consideration.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Write about subjects where you have a unique perspective and upvote good answers</li>
<li>Why he likes reading answers and consuming content on a variety of topics</li>
<li>Why Quora is great for personal use</li>
</ul>
<p>Connect with Auren on <a href="https://www.quora.com/profile/Auren-Hoffman">Quora </a>and <a href="https://twitter.com/auren">Twitter</a>.</p>
<p>Check out his blog <a href="https://summation.net/">Summation</a>.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
      </description>
      <pubDate>Tue, 30 Jul 2019 10:00:18 +0000</pubDate>
      <author>jprater@quora.com (Auren Hoffman, JD Prater)</author>
      <link>https://quora.simplecast.com/episodes/quora-is-like-an-organized-dinner-party-auren-hoffman-4Rxt_pZG</link>
      <content:encoded>
        <![CDATA[<p>This week we're joined by Auren Hoffman, CEO of <a href="https://www.safegraph.com">SafeGraph</a>, to talk about why he thinks Quora is like an organized dinner party. This episode gets to the heart of a core Quora principle, &quot;Be Nice, Be Respectful&quot;, which requires that people treat other people on the site with civility, respect, and consideration.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Write about subjects where you have a unique perspective and upvote good answers</li>
<li>Why he likes reading answers and consuming content on a variety of topics</li>
<li>Why Quora is great for personal use</li>
</ul>
<p>Connect with Auren on <a href="https://www.quora.com/profile/Auren-Hoffman">Quora </a>and <a href="https://twitter.com/auren">Twitter</a>.</p>
<p>Check out his blog <a href="https://summation.net/">Summation</a>.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
      </content:encoded>
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      <itunes:title>Quora is Like an Organized Dinner Party - Auren Hoffman, CEO of SafeGraph</itunes:title>
      <itunes:author>Auren Hoffman, JD Prater</itunes:author>
      <itunes:duration>00:22:06</itunes:duration>
      <itunes:summary>Auren is CEO of SafeGraph. He's the former cofounder and CEO of LiveRamp -- the largest middleware company that connects marketing applications. LiveRamp was acquired by Acxiom in 2014 for $310 million. LiveRamp was formerly named Rapleaf. LiveRamp now is public company (NYSE:RAMP).

Auren was the first investor and served on the board of BrightRoll (acquired by Yahoo for $640 million). 

He is the Chairman and co-founder (with Peter Thiel) of the Dialog Retreat.</itunes:summary>
      <itunes:subtitle>Auren is CEO of SafeGraph. He's the former cofounder and CEO of LiveRamp -- the largest middleware company that connects marketing applications. LiveRamp was acquired by Acxiom in 2014 for $310 million. LiveRamp was formerly named Rapleaf. LiveRamp now is public company (NYSE:RAMP).

Auren was the first investor and served on the board of BrightRoll (acquired by Yahoo for $640 million). 

He is the Chairman and co-founder (with Peter Thiel) of the Dialog Retreat.</itunes:subtitle>
      <itunes:keywords>quora, quora ads, q&amp;a, daas, marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">c9a3b3fc-4044-4484-8963-1e590b9bf3ab</guid>
      <title>What I Learned Running Quora Ads for a B2C Subscription Company - 3Q Digital</title>
      <description>
        <![CDATA[<p>This week we're joined by Zenia Johnson, Account Lead at 3Q Digital. She recently started running Quora ad campaigns for a B2C subscription client. In this episode, she shares her key learnings, challenges faced as a new advertiser, and tips for advertising success.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Why account structure can have a big impact on performance</li>
<li>Why she recommends making your ads look native to the Quora experience</li>
<li>And get her top 3 requests for the Quora Ads platform</li>
</ul>
<p>Follow Zenia on Quora and connect with her on <a href="https://www.linkedin.com/in/zenia-johnson-34541849/">LinkedIn</a>.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
      </description>
      <pubDate>Mon, 22 Jul 2019 16:39:09 +0000</pubDate>
      <author>jprater@quora.com (Zenia Johnson, JD Prater)</author>
      <link>https://quora.simplecast.com/episodes/what-i-learned-running-quora-ads-for-a-b2c-subscription-company-zenia-johnson-AO1qT7Jg</link>
      <content:encoded>
        <![CDATA[<p>This week we're joined by Zenia Johnson, Account Lead at 3Q Digital. She recently started running Quora ad campaigns for a B2C subscription client. In this episode, she shares her key learnings, challenges faced as a new advertiser, and tips for advertising success.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Why account structure can have a big impact on performance</li>
<li>Why she recommends making your ads look native to the Quora experience</li>
<li>And get her top 3 requests for the Quora Ads platform</li>
</ul>
<p>Follow Zenia on Quora and connect with her on <a href="https://www.linkedin.com/in/zenia-johnson-34541849/">LinkedIn</a>.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a>.</p>
]]>
      </content:encoded>
      <enclosure length="19509960" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/5f4f038b-a059-4928-951d-805bdcc95cf0/grow_with_quora_episode_13_zenia_johnson_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>What I Learned Running Quora Ads for a B2C Subscription Company - 3Q Digital</itunes:title>
      <itunes:author>Zenia Johnson, JD Prater</itunes:author>
      <itunes:duration>00:20:19</itunes:duration>
      <itunes:summary>Zenia Johnson is an Account Lead at 3Q Digital. She's a performance marketer with 6+ years of experience, and a demonstrated track record of helping B2C clients achieve scalable growth. Specialties include Social Media, Google and direct response marketing. Avid reader, with a passion for fostering inclusivity and diversity in the digital tech space.</itunes:summary>
      <itunes:subtitle>Zenia Johnson is an Account Lead at 3Q Digital. She's a performance marketer with 6+ years of experience, and a demonstrated track record of helping B2C clients achieve scalable growth. Specialties include Social Media, Google and direct response marketing. Avid reader, with a passion for fostering inclusivity and diversity in the digital tech space.</itunes:subtitle>
      <itunes:keywords>quora ads, digital marketing, jd prater, 3q digital, performance marketing, quora, advertising</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">3a9ea1db-73a1-4736-a6af-f5827d35fad4</guid>
      <title>Repurposing and Remixing Your Content For Quora - Jordan Harbinger</title>
      <description>
        <![CDATA[<p>This week we're joined by Jordan Harbinger, often referred to as “The Larry King of podcasting,” is a Wall Street lawyer turned interview talk show host, and a communications and social dynamics expert.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Understanding  Quora's audience and what engagement metrics to review</li>
<li>How to repurpose your existing content (ie podcast transcripts) on Quora in a way that provides value to users</li>
<li>Optimizing your content for what Quora wants for long-term growth</li>
</ul>
<p>Follow <a href="https://www.quora.com/profile/Jordan-Harbinger">Jordan on Quora</a> and <a href="https://www.quora.com/profile/Gary-Vaynerchuk">Gary Vee</a></p>
<p>Subscribe to<a href="http://www.jordanharbinger.com/podcast/"> The Jordan Harbinger Show</a> to hear interviews with people like Moby.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a></p>
]]>
      </description>
      <pubDate>Tue, 16 Jul 2019 10:30:02 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Jordan Harbinger)</author>
      <link>https://quora.simplecast.com/episodes/repurposing-and-remixing-your-content-for-quora-jordan-harbinger-lb17s0Cd</link>
      <content:encoded>
        <![CDATA[<p>This week we're joined by Jordan Harbinger, often referred to as “The Larry King of podcasting,” is a Wall Street lawyer turned interview talk show host, and a communications and social dynamics expert.</p>
<p>A few insights from the episode:</p>
<ul>
<li>Understanding  Quora's audience and what engagement metrics to review</li>
<li>How to repurpose your existing content (ie podcast transcripts) on Quora in a way that provides value to users</li>
<li>Optimizing your content for what Quora wants for long-term growth</li>
</ul>
<p>Follow <a href="https://www.quora.com/profile/Jordan-Harbinger">Jordan on Quora</a> and <a href="https://www.quora.com/profile/Gary-Vaynerchuk">Gary Vee</a></p>
<p>Subscribe to<a href="http://www.jordanharbinger.com/podcast/"> The Jordan Harbinger Show</a> to hear interviews with people like Moby.</p>
<p>Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a></p>
]]>
      </content:encoded>
      <enclosure length="28973392" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/585f4614-363f-46ee-8bec-ce5b05f6630b/grow_with_quora_episode_12_jordan_harbinger_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Repurposing and Remixing Your Content For Quora - Jordan Harbinger</itunes:title>
      <itunes:author>JD Prater, Jordan Harbinger</itunes:author>
      <itunes:duration>00:30:11</itunes:duration>
      <itunes:summary>Jordan has hosted a top 50 iTunes podcast for over 12 years and receives over five million downloads per month, making The Jordan Harbinger Show one of the most popular podcasts in the world. The show was awarded Apple’s “Best of 2018” and is one of the most downloaded shows of the year. On The Jordan Harbinger Show, Jordan deconstructs the playbooks of the most successful people on earth and shares their strategies, perspectives, and practical insights with the rest of us.</itunes:summary>
      <itunes:subtitle>Jordan has hosted a top 50 iTunes podcast for over 12 years and receives over five million downloads per month, making The Jordan Harbinger Show one of the most popular podcasts in the world. The show was awarded Apple’s “Best of 2018” and is one of the most downloaded shows of the year. On The Jordan Harbinger Show, Jordan deconstructs the playbooks of the most successful people on earth and shares their strategies, perspectives, and practical insights with the rest of us.</itunes:subtitle>
      <itunes:keywords>quora ads, podcast, content marketing, quora</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
    </item>
    <item>
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      <title>Building a Company on Quora: How to Optimize the System to Drive Results - LawTrades</title>
      <description>
        <![CDATA[<p>Follow <a href="https://www.quora.com/profile/Raad-Ahmed">Raad on Quora</a><br />
Learn more about <a href="https://www.lawtrades.com/quora/">LawTrades</a><br />
Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a></p>
<p>LawTrades is a hiring platform that empowers in-house teams to quickly hire flexible legal talent backed by workflow software and management support. Everything from sourcing and vetting to time tracking and payments is built in, so you have more time to get the important work done.</p>
<p>LawTrades lawyers work with companies ranging from the Fortune 10 to high-growth startups like AngelList, Giphy, and Andela.</p>
]]>
      </description>
      <pubDate>Tue, 9 Jul 2019 10:00:10 +0000</pubDate>
      <author>jprater@quora.com (Raad Ahmed, JD Prater)</author>
      <link>https://quora.simplecast.com/episodes/building-a-company-on-quora-raad-ahmed-lawtrades-Vwp_r7j0</link>
      <content:encoded>
        <![CDATA[<p>Follow <a href="https://www.quora.com/profile/Raad-Ahmed">Raad on Quora</a><br />
Learn more about <a href="https://www.lawtrades.com/quora/">LawTrades</a><br />
Get started advertising on <a href="https://www.quora.com/business?source=podcast">Quora for Business</a></p>
<p>LawTrades is a hiring platform that empowers in-house teams to quickly hire flexible legal talent backed by workflow software and management support. Everything from sourcing and vetting to time tracking and payments is built in, so you have more time to get the important work done.</p>
<p>LawTrades lawyers work with companies ranging from the Fortune 10 to high-growth startups like AngelList, Giphy, and Andela.</p>
]]>
      </content:encoded>
      <enclosure length="26207338" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/975bbe06-7030-4df2-bde5-f83003e31c5c/grow_with_quora_episode_11_raad_ahmed_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Building a Company on Quora: How to Optimize the System to Drive Results - LawTrades</itunes:title>
      <itunes:author>Raad Ahmed, JD Prater</itunes:author>
      <itunes:duration>00:27:18</itunes:duration>
      <itunes:summary>This week we're joined by Raad Ahmed, Founder and CEO of LawTrades. In this episode, he reveals his methodology for how he started and grew his business on Quora, while racking up over 10 million views on his answers.

A few insights from the episode:
- Learn how he piggybacks on Quora's audience and traffic to drive business results
- Get his systematic process for selecting questions and writing quality answers that reach his target audience
- How to use Quora as product-market fit tool to guide new products and features</itunes:summary>
      <itunes:subtitle>This week we're joined by Raad Ahmed, Founder and CEO of LawTrades. In this episode, he reveals his methodology for how he started and grew his business on Quora, while racking up over 10 million views on his answers.

A few insights from the episode:
- Learn how he piggybacks on Quora's audience and traffic to drive business results
- Get his systematic process for selecting questions and writing quality answers that reach his target audience
- How to use Quora as product-market fit tool to guide new products and features</itunes:subtitle>
      <itunes:keywords>content marketing, quora ads, quora</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">1753ed63-be4c-40b6-bbd0-fa60f3b1bea7</guid>
      <title>What is the Quora Ads API - Brendan Weitz</title>
      <description>
        <![CDATA[<p>Follow Brendan on <a href="https://www.quora.com/profile/Brendan-Lloyd-Weitz">Quora</a><br />
Learn more about our <a href="https://go.quoraforbusiness.com/quora-marketing-partner.html">API Partners</a><br />
Get started on <a href="https://www.quora.com/business">Quora for Business</a></p>
]]>
      </description>
      <pubDate>Tue, 2 Jul 2019 10:00:26 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Quora for Business, Brendan Weitz)</author>
      <link>https://quora.simplecast.com/episodes/quora-ads-api-brendan-weitz-1ivb1jL5</link>
      <content:encoded>
        <![CDATA[<p>Follow Brendan on <a href="https://www.quora.com/profile/Brendan-Lloyd-Weitz">Quora</a><br />
Learn more about our <a href="https://go.quoraforbusiness.com/quora-marketing-partner.html">API Partners</a><br />
Get started on <a href="https://www.quora.com/business">Quora for Business</a></p>
]]>
      </content:encoded>
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      <itunes:title>What is the Quora Ads API - Brendan Weitz</itunes:title>
      <itunes:author>JD Prater, Quora for Business, Brendan Weitz</itunes:author>
      <itunes:duration>00:19:34</itunes:duration>
      <itunes:summary>This week we're joined by Brendan Weitz, Head of Product Partnerships at Quora. In this episode, he walks us through the first year of the Quora Ads API, our partnerships, and how to incorporate them into your marketing strategy.

A few insights from the episode:
- The reasons why advertisers should use the Quora Ads API
- Learn the types of tasks you can automate with the API
- A preview of API partnerships on the horizon</itunes:summary>
      <itunes:subtitle>This week we're joined by Brendan Weitz, Head of Product Partnerships at Quora. In this episode, he walks us through the first year of the Quora Ads API, our partnerships, and how to incorporate them into your marketing strategy.

A few insights from the episode:
- The reasons why advertisers should use the Quora Ads API
- Learn the types of tasks you can automate with the API
- A preview of API partnerships on the horizon</itunes:subtitle>
      <itunes:keywords>quora ads, quora, quora api</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">852e6ef8-af7d-45bd-b850-89bf58587457</guid>
      <title>The Success of Being a Quora Ads Early Adopter - Cultivative Marketing</title>
      <description>
        <![CDATA[<p>Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal, and talking shop on Twitter.</p>
<ul>
<li>Follow <a href="https://www.quora.com/profile/Amy-Bishop-9">Amy on Quora</a></li>
<li>Check out her performance marketing agency <a href="https://cultivativemarketing.com/">Cultivative</a></li>
<li>Follow her on <a href="https://twitter.com/hoffman8">Twitter</a></li>
</ul>
<p>Get started on <a href="https://www.quora.com/business">Quora for Business</a></p>
]]>
      </description>
      <pubDate>Tue, 25 Jun 2019 07:00:07 +0000</pubDate>
      <author>jprater@quora.com (Amy Bishop, Quora for Business, JD Prater)</author>
      <link>https://quora.simplecast.com/episodes/quora-ads-early-adopter-amy-bishop-ReYfYYEC</link>
      <content:encoded>
        <![CDATA[<p>Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal, and talking shop on Twitter.</p>
<ul>
<li>Follow <a href="https://www.quora.com/profile/Amy-Bishop-9">Amy on Quora</a></li>
<li>Check out her performance marketing agency <a href="https://cultivativemarketing.com/">Cultivative</a></li>
<li>Follow her on <a href="https://twitter.com/hoffman8">Twitter</a></li>
</ul>
<p>Get started on <a href="https://www.quora.com/business">Quora for Business</a></p>
]]>
      </content:encoded>
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      <itunes:title>The Success of Being a Quora Ads Early Adopter - Cultivative Marketing</itunes:title>
      <itunes:author>Amy Bishop, Quora for Business, JD Prater</itunes:author>
      <itunes:duration>00:21:26</itunes:duration>
      <itunes:summary>This week we're joined by Amy Bishop, owner of Cultivative a performance marketing agency. In this episode, she walks us through why she is running Quora Ads and the results she seeing across her clients. 

A few insights from the episode:
- The impact of being an early adopter and why that's important
- Her advice for becoming a better Quora advertiser  
- Get her tips for targeting and campaign structure
- Plus, she shares her wishlist for the Quora Ads product team</itunes:summary>
      <itunes:subtitle>This week we're joined by Amy Bishop, owner of Cultivative a performance marketing agency. In this episode, she walks us through why she is running Quora Ads and the results she seeing across her clients. 

A few insights from the episode:
- The impact of being an early adopter and why that's important
- Her advice for becoming a better Quora advertiser  
- Get her tips for targeting and campaign structure
- Plus, she shares her wishlist for the Quora Ads product team</itunes:subtitle>
      <itunes:keywords>advertising, quora, quora ads, digital marketing, marketing, seo, content marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">d0aa74db-796d-4d0b-88ef-ff8943453f4f</guid>
      <title>How to Leverage a Quora Business Account to Get 150 Media Syndications and 1.7 Million Views - Keck Medicine of USC</title>
      <description>
        <![CDATA[<p><strong>Stats from the show</strong></p>
<ul>
<li>Keck Medicine of USC Quora views = 1.7 million views</li>
<li>48,509 website users in 2015 to 243,473 in 2019</li>
<li>148,806 pageviews in 2015 to 439,956 in 2019</li>
</ul>
<p>Follow <a href="https://www.quora.com/profile/Leonard-Kim-1">Leonard on Quora</a><br />
Follow <a href="https://www.quora.com/profile/Keck-Medicine-of-USC">Keck Medicine of USC</a><br />
His <a href="https://leonardkim.com/">personal website</a></p>
<p>Learn more about <a href="https://www.keckmedicine.org/">Keck Medicine of USC</a></p>
<p>Get started on<a href="https://www.quora.com/business"> Quora for Business</a></p>
]]>
      </description>
      <pubDate>Tue, 18 Jun 2019 06:00:25 +0000</pubDate>
      <author>jprater@quora.com (Leonard Kim, JD Prater, Quora for Business)</author>
      <link>https://quora.simplecast.com/episodes/how-keck-medicine-usc-leveraged-a-quora-business-account-Z1wV3471</link>
      <content:encoded>
        <![CDATA[<p><strong>Stats from the show</strong></p>
<ul>
<li>Keck Medicine of USC Quora views = 1.7 million views</li>
<li>48,509 website users in 2015 to 243,473 in 2019</li>
<li>148,806 pageviews in 2015 to 439,956 in 2019</li>
</ul>
<p>Follow <a href="https://www.quora.com/profile/Leonard-Kim-1">Leonard on Quora</a><br />
Follow <a href="https://www.quora.com/profile/Keck-Medicine-of-USC">Keck Medicine of USC</a><br />
His <a href="https://leonardkim.com/">personal website</a></p>
<p>Learn more about <a href="https://www.keckmedicine.org/">Keck Medicine of USC</a></p>
<p>Get started on<a href="https://www.quora.com/business"> Quora for Business</a></p>
]]>
      </content:encoded>
      <enclosure length="22947307" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/80be7e2a-2529-4326-b806-58e87044a80b/grow_with_quora_episode_8_leonard_kim_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>How to Leverage a Quora Business Account to Get 150 Media Syndications and 1.7 Million Views - Keck Medicine of USC</itunes:title>
      <itunes:author>Leonard Kim, JD Prater, Quora for Business</itunes:author>
      <itunes:duration>00:23:54</itunes:duration>
      <itunes:summary>This week we're joined by Leonard Kim, Social Media Strategist at Keck Medicine of USC. In this episode, he walks us through how he leveraged a Quora Business Account to get tons of press, links, and website traffic.

A few insights from the episode:
- How to provide value with a business account that drives website traffic
- Why he developed a Quora first content strategy
- Why answering questions as a brand is different than as a person
- He also shares some tips for personal branding on Quora

Leonard Kim went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. Now he is recognized by Entrepreneur as a Top Personal Branding Expert, Forbes as a Top Marketing Influencer and Inc. Magazine as a Top Digital Marketer and Top Youth Marketer. He has amassed a social media following of well over 500,000 people and loves cupcakes.</itunes:summary>
      <itunes:subtitle>This week we're joined by Leonard Kim, Social Media Strategist at Keck Medicine of USC. In this episode, he walks us through how he leveraged a Quora Business Account to get tons of press, links, and website traffic.

A few insights from the episode:
- How to provide value with a business account that drives website traffic
- Why he developed a Quora first content strategy
- Why answering questions as a brand is different than as a person
- He also shares some tips for personal branding on Quora

Leonard Kim went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. Now he is recognized by Entrepreneur as a Top Personal Branding Expert, Forbes as a Top Marketing Influencer and Inc. Magazine as a Top Digital Marketer and Top Youth Marketer. He has amassed a social media following of well over 500,000 people and loves cupcakes.</itunes:subtitle>
      <itunes:keywords>keck medicine, jd prater, brand awareness, thought leadership, leonard kim, seo, quora, content marketing, quora ads, brand marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
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      <title>How to Build a Quora Content Strategy for Your Company - Praxis</title>
      <description>
        <![CDATA[<p>Follow Lita on Quora: https://www.quora.com/profile/Lita-Allgyer</p>
<p>Learn more about Praxis: https://discoverpraxis.com/</p>
<p>Join Digital Marketing News and Trends: https://www.quora.com/q/digital-marketing-news-and-trends-1</p>
<p>Get started on Quora: https://www.quora.com/business</p>
]]>
      </description>
      <pubDate>Tue, 11 Jun 2019 06:00:08 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Quora for Business, Lita Allgyer)</author>
      <link>https://quora.simplecast.com/episodes/how-to-build-a-quora-content-strategy-AfCEoRg1</link>
      <content:encoded>
        <![CDATA[<p>Follow Lita on Quora: https://www.quora.com/profile/Lita-Allgyer</p>
<p>Learn more about Praxis: https://discoverpraxis.com/</p>
<p>Join Digital Marketing News and Trends: https://www.quora.com/q/digital-marketing-news-and-trends-1</p>
<p>Get started on Quora: https://www.quora.com/business</p>
]]>
      </content:encoded>
      <enclosure length="13888739" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/08972c25-ec1d-465a-87c3-80b3b8fc31d3/Grow_with_Quora_Episode_7_Lita_How_to_Build_a_Quora_Content_Strategy_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>How to Build a Quora Content Strategy for Your Company - Praxis</itunes:title>
      <itunes:author>JD Prater, Quora for Business, Lita Allgyer</itunes:author>
      <itunes:duration>00:19:11</itunes:duration>
      <itunes:summary>This week we're joined by Lita Allgyer, Content Strategist at Praxis. In this episode, she shares her process for developing a content strategy tailored for Quora.

A few insights from the episode:
- How to pitch Quora to your team and get buy-in
- Tactical tips for writing good answers that get results
- How to amplify your content by selecting the right questions to answer</itunes:summary>
      <itunes:subtitle>This week we're joined by Lita Allgyer, Content Strategist at Praxis. In this episode, she shares her process for developing a content strategy tailored for Quora.

A few insights from the episode:
- How to pitch Quora to your team and get buy-in
- Tactical tips for writing good answers that get results
- How to amplify your content by selecting the right questions to answer</itunes:subtitle>
      <itunes:keywords>content, quora, content strategy, content marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
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    <item>
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      <title>Write What You Know: Going From 2 to 45 Million Views in 5 Years - Jason Lemkin</title>
      <description>
        <![CDATA[<p>Follow Jason on Quora: https://www.quora.com/profile/Jason-M.-Lemkin</p>
<p>Join his Space, Cloud Daily from SaaStr: https://www.quora.com/q/cloud</p>
<p>Digital Marketing News and Trends Space: https://www.quora.com/q/digital-marketing-news-and-trends-1</p>
<p>&quot;Fast forward 5 years to today, we are 20x+ bigger at 45,000,000 views.  And we have 12,000+ founders, VCs and execs coming from all across the world to the 5th SaaStrAnnual.com.&quot;</p>
<p>https://www.saastr.com/the-last-5-years-on-quora-from-2m-to-45m-views/</p>
]]>
      </description>
      <pubDate>Tue, 4 Jun 2019 07:00:10 +0000</pubDate>
      <author>jprater@quora.com (Quora for Business)</author>
      <link>https://quora.simplecast.com/episodes/write-what-you-know-going-from-2-to-45-_c9rjRA9</link>
      <content:encoded>
        <![CDATA[<p>Follow Jason on Quora: https://www.quora.com/profile/Jason-M.-Lemkin</p>
<p>Join his Space, Cloud Daily from SaaStr: https://www.quora.com/q/cloud</p>
<p>Digital Marketing News and Trends Space: https://www.quora.com/q/digital-marketing-news-and-trends-1</p>
<p>&quot;Fast forward 5 years to today, we are 20x+ bigger at 45,000,000 views.  And we have 12,000+ founders, VCs and execs coming from all across the world to the 5th SaaStrAnnual.com.&quot;</p>
<p>https://www.saastr.com/the-last-5-years-on-quora-from-2m-to-45m-views/</p>
]]>
      </content:encoded>
      <enclosure length="15027341" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/6252023c-a8fb-45b3-a5d7-12df4b171b43/Grow_with_Quora_Episode_6_Jason_Lemkin_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Write What You Know: Going From 2 to 45 Million Views in 5 Years - Jason Lemkin</itunes:title>
      <itunes:author>Quora for Business</itunes:author>
      <itunes:duration>00:29:44</itunes:duration>
      <itunes:summary>This week we're joined by Jason M. Lemkin. He started the world’s largest community for SaaS/B2B founders, SaaStr.com, and the world’s largest gathering for them, SaaStr Annual. He's the former CEO/Co-founder of EchoSign (acq'd by Adobe).

In this episode, Jason walks us through his process for writing on Quora and crossing 45 million views with his +3,100 answers.

A few insights from the episode:
- Write about what know you as a subject matter expert. Go deep on a few topics.
- Be an authentic and consistent writer. Write something that is great and contribute value to the world.
- Don't worry about the views.
- There is still plenty of time to be successful on Quora.</itunes:summary>
      <itunes:subtitle>This week we're joined by Jason M. Lemkin. He started the world’s largest community for SaaS/B2B founders, SaaStr.com, and the world’s largest gathering for them, SaaStr Annual. He's the former CEO/Co-founder of EchoSign (acq'd by Adobe).

In this episode, Jason walks us through his process for writing on Quora and crossing 45 million views with his +3,100 answers.

A few insights from the episode:
- Write about what know you as a subject matter expert. Go deep on a few topics.
- Be an authentic and consistent writer. Write something that is great and contribute value to the world.
- Don't worry about the views.
- There is still plenty of time to be successful on Quora.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
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    <item>
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      <title>The Ins-and-Outs of Building the Quora Ads Platform - Ryan Browne</title>
      <description>
        <![CDATA[<p>Follow Ryan on Quora: https://www.quora.com/profile/Ryan-Browne</p>
<p>Read more about the announcement: https://business.quora.com/Celebrating-2-Years-of-Quora-Ads</p>
]]>
      </description>
      <pubDate>Thu, 30 May 2019 07:00:08 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Ryan Browne, Quora for Business)</author>
      <link>https://quora.simplecast.com/episodes/building-the-quora-ads-platform-kR544Zml</link>
      <content:encoded>
        <![CDATA[<p>Follow Ryan on Quora: https://www.quora.com/profile/Ryan-Browne</p>
<p>Read more about the announcement: https://business.quora.com/Celebrating-2-Years-of-Quora-Ads</p>
]]>
      </content:encoded>
      <enclosure length="12781485" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/acc34508-0ce3-4331-b677-e6adf61bee81/Grow_with_Quora_Episode_5_Ryan_Browne_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>The Ins-and-Outs of Building the Quora Ads Platform - Ryan Browne</itunes:title>
      <itunes:author>JD Prater, Ryan Browne, Quora for Business</itunes:author>
      <itunes:duration>00:17:34</itunes:duration>
      <itunes:summary>This week we're celebrating Quora Ads two year anniversary. Our self-serve ad platform came out of beta in May 2017, and I was lucky enough to have been part of the beta program where I saw fantastic results as an advertiser. Little did I know that I would one day be working here! 

The Quora Ads platform has come along over the last two years and to help us celebrate I sit down with Ryan Browne, Director of Product Management leading the ads/business team, to discuss the ins-and-outs of building an ads platform.

Be sure to stay tuned to the end to hear a few roadmap teasers and beta features.</itunes:summary>
      <itunes:subtitle>This week we're celebrating Quora Ads two year anniversary. Our self-serve ad platform came out of beta in May 2017, and I was lucky enough to have been part of the beta program where I saw fantastic results as an advertiser. Little did I know that I would one day be working here! 

The Quora Ads platform has come along over the last two years and to help us celebrate I sit down with Ryan Browne, Director of Product Management leading the ads/business team, to discuss the ins-and-outs of building an ads platform.

Be sure to stay tuned to the end to hear a few roadmap teasers and beta features.</itunes:subtitle>
      <itunes:keywords>digital marketing, marketings, advertising, product development, quora, ads platforms, quora ads, ads</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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    <item>
      <guid isPermaLink="false">4a1bf9c5-273d-40c7-bf4e-bfe6c864a8c8</guid>
      <title>What Digital Marketing Agencies Should Know About Quora - Take Some Risk</title>
      <description>
        <![CDATA[<p>Follow Duane on Quora: https://www.quora.com/profile/Duane-Brown-29</p>
<p>Learn more about Take Some Risk: https://www.takesomerisk.com/</p>
<p>Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to <a href="https://www.quora.com/business">quora.com/business</a> to get started today.</p>
]]>
      </description>
      <pubDate>Tue, 21 May 2019 07:00:01 +0000</pubDate>
      <author>jprater@quora.com (Duane Brown, JD Prater, Quora for Business)</author>
      <link>https://quora.simplecast.com/episodes/what-agencies-should-know-about-quora-VeJO3jSo</link>
      <content:encoded>
        <![CDATA[<p>Follow Duane on Quora: https://www.quora.com/profile/Duane-Brown-29</p>
<p>Learn more about Take Some Risk: https://www.takesomerisk.com/</p>
<p>Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to <a href="https://www.quora.com/business">quora.com/business</a> to get started today.</p>
]]>
      </content:encoded>
      <enclosure length="17395855" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/526c4dc1-70a8-478f-881a-32970482b940/Grow_with_Quora_Episode_2_Duane_Brown_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>What Digital Marketing Agencies Should Know About Quora - Take Some Risk</itunes:title>
      <itunes:author>Duane Brown, JD Prater, Quora for Business</itunes:author>
      <itunes:duration>00:24:13</itunes:duration>
      <itunes:summary>This week we're joined by Duane Brown, Founder of Take Some Risk. Tune in to learn what digital agencies should know about Quora.

Episode insights:
- Why marketers need to take a learn by doing mentality
- Gain advantage with competitor targeting
- Quick tips to finding audiences on Quora</itunes:summary>
      <itunes:subtitle>This week we're joined by Duane Brown, Founder of Take Some Risk. Tune in to learn what digital agencies should know about Quora.

Episode insights:
- Why marketers need to take a learn by doing mentality
- Gain advantage with competitor targeting
- Quick tips to finding audiences on Quora</itunes:subtitle>
      <itunes:keywords>quora, social media, digital marketing, marketing, quora ads, agencies</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
    </item>
    <item>
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      <title>Building Credibility and Personal Branding - AJ Wilcox</title>
      <description>
        <![CDATA[<p>Follow AJ on Quora: https://www.quora.com/profile/AJ-Wilcox</p>
<p>Learn more about B2Linked: https://b2linked.com/</p>
<p>Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</p>
]]>
      </description>
      <pubDate>Tue, 14 May 2019 07:00:07 +0000</pubDate>
      <author>jprater@quora.com (AJ Wilcox, Quora for Business, JD Prater)</author>
      <link>https://quora.simplecast.com/episodes/grow-with-quora-building-credibility-an-CSku8JSB</link>
      <content:encoded>
        <![CDATA[<p>Follow AJ on Quora: https://www.quora.com/profile/AJ-Wilcox</p>
<p>Learn more about B2Linked: https://b2linked.com/</p>
<p>Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</p>
]]>
      </content:encoded>
      <enclosure length="15113215" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/8f0113c0-9207-4371-a787-5e0d5d1dfa83/Grow_with_Quora_Establishing_Thought_Leadership_on_Quora_with_AJ_Wilcox_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Building Credibility and Personal Branding - AJ Wilcox</itunes:title>
      <itunes:author>AJ Wilcox, Quora for Business, JD Prater</itunes:author>
      <itunes:duration>00:21:07</itunes:duration>
      <itunes:summary>Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by AJ Wilcox, Founder of B2Linked. Tune in to hear how he uses Quora to grow his personal brand and build credibility.

Episode insights:
- How to grow your personal brand by answering questions and providing value
- Accessing and leveraging platform's audiences to your advantage
- Learn why he recommends answering as many questions as possible</itunes:summary>
      <itunes:subtitle>Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by AJ Wilcox, Founder of B2Linked. Tune in to hear how he uses Quora to grow his personal brand and build credibility.

Episode insights:
- How to grow your personal brand by answering questions and providing value
- Accessing and leveraging platform's audiences to your advantage
- Learn why he recommends answering as many questions as possible</itunes:subtitle>
      <itunes:keywords>advertisers, marketing, quora, quora ads</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
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    <item>
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      <title>How to do B2B Marketing on Quora - KoMarketing Associates</title>
      <description>
        <![CDATA[<p>Follow Andrea on Quora: https://www.quora.com/profile/Andrea-Cruz-Lopez</p>
<p>Learn more abotu Komarketing: https://komarketing.com/</p>
]]>
      </description>
      <pubDate>Tue, 7 May 2019 14:17:32 +0000</pubDate>
      <author>jprater@quora.com (JD Prater, Quora for Business)</author>
      <link>https://quora.simplecast.com/episodes/grow-with-quora-b2b-marketing-on-quora-zDHel5q3</link>
      <content:encoded>
        <![CDATA[<p>Follow Andrea on Quora: https://www.quora.com/profile/Andrea-Cruz-Lopez</p>
<p>Learn more abotu Komarketing: https://komarketing.com/</p>
]]>
      </content:encoded>
      <enclosure length="16983036" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/98c27a99-d44b-4266-a114-5592090107e2/617006856_grow_with_quora_grow_with_quora_episode_2_b2b_marketing_on_quora_with_andrea_cruz_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>How to do B2B Marketing on Quora - KoMarketing Associates</itunes:title>
      <itunes:author>JD Prater, Quora for Business</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/98c27a99-d44b-4266-a114-5592090107e2/3000x3000/artworks000531128094t2bx0ooriginal.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:23:25</itunes:duration>
      <itunes:summary>Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by Andrea Cruz, Digital Marketing Manager KoMarketing. In this episode, she shares her how she leverages Quora for her B2B clients. 

Episode insights:
- How and why companies should maintain a presence on Quora
- Her top recommendations for launching a new campaign
- Optimization tip: break out desktop and mobile

Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</itunes:summary>
      <itunes:subtitle>Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by Andrea Cruz, Digital Marketing Manager KoMarketing. In this episode, she shares her how she leverages Quora for her B2B clients. 

Episode insights:
- How and why companies should maintain a presence on Quora
- Her top recommendations for launching a new campaign
- Optimization tip: break out desktop and mobile

Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</itunes:subtitle>
      <itunes:keywords>quora, b2b, quora ads, marketing, content marketing, growth, advertising, b2b marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
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    <item>
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      <title>Getting Started with Quora Ads - Clix Marketing</title>
      <description>
        <![CDATA[<p>You can follow Joe on Quora: https://www.quora.com/profile/Joe-Martinez-174</p>
<p>Learn more about Clix Marketing: http://www.clixmarketing.com/</p>
<p>Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</p>
]]>
      </description>
      <pubDate>Mon, 29 Apr 2019 18:45:37 +0000</pubDate>
      <author>jprater@quora.com (Quora for Business)</author>
      <link>https://quora.simplecast.com/episodes/grow-with-quora-aligning-your-ad-copy-to-WZi5g3pT</link>
      <content:encoded>
        <![CDATA[<p>You can follow Joe on Quora: https://www.quora.com/profile/Joe-Martinez-174</p>
<p>Learn more about Clix Marketing: http://www.clixmarketing.com/</p>
<p>Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</p>
]]>
      </content:encoded>
      <enclosure length="21852908" type="audio/mpeg" url="https://chtbl.com/track/1D315/cdn.simplecast.com/audio/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/72c847a5-0e9a-4a6b-9d99-e388754ab8ab/613223925_grow_with_quora_grow_with_quora_joe_martinez_tc.mp3?&amp;aid=rss_feed"/>
      <itunes:title>Getting Started with Quora Ads - Clix Marketing</itunes:title>
      <itunes:author>Quora for Business</itunes:author>
      <itunes:image href="https://cdn.simplecast.com/images/4328ea/4328ea08-6bb3-4886-a73f-73bf53c2a502/72c847a5-0e9a-4a6b-9d99-e388754ab8ab/3000x3000/artworks000527621424f5zth4original.jpg?&amp;aid=rss_feed"/>
      <itunes:duration>00:22:24</itunes:duration>
      <itunes:summary>Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by Joe Martinez, Director of Client Strategy at Clix Marketing. He shares his top Quora Ads learnings, and I'll put him on the hot seat answering PPC related questions on Quora.

He has been voted as a Top 25 Influential PPC Expert in 2017 &amp;amp; 2018 by PPC Hero and regular columnist on Search Engine Land, Marketing Land, and WordStream. 

Episode insights:
- Embrace where people are in their buyers journey on Quora
- Understand audience targeting on Quora and align your ad copy
- Separate out remarketing campaigns from prospecting campaigns

Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</itunes:summary>
      <itunes:subtitle>Welcome to the Grow with Quora podcast where we interview marketers on how and why they use Quora.

This week we're joined by Joe Martinez, Director of Client Strategy at Clix Marketing. He shares his top Quora Ads learnings, and I'll put him on the hot seat answering PPC related questions on Quora.

He has been voted as a Top 25 Influential PPC Expert in 2017 &amp;amp; 2018 by PPC Hero and regular columnist on Search Engine Land, Marketing Land, and WordStream. 

Episode insights:
- Embrace where people are in their buyers journey on Quora
- Understand audience targeting on Quora and align your ad copy
- Separate out remarketing campaigns from prospecting campaigns

Make sure you subscribe to get the latest episodes and if you like the content please leave us review. In the meantime, head over to quora.com/business to get started today.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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