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    <title>Shopify Across the Pond</title>
    <description>We&apos;re a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we&apos;re here to bring you inspiration, support and growth as a Shopify brand.

Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.</description>
    <copyright>Blend Commerce</copyright>
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    <pubDate>Tue, 6 Jun 2023 08:22:16 +0000</pubDate>
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      <title>Shopify Across the Pond</title>
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    <link>https://blendcommerce.com/</link>
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    <itunes:summary>We&apos;re a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we&apos;re here to bring you inspiration, support and growth as a Shopify brand.

Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.</itunes:summary>
    <itunes:author>Blend Commerce</itunes:author>
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    <itunes:keywords>shopify, marketing, ecommerce, retail, British, business, retail, email marketing, klaviyo</itunes:keywords>
    <itunes:owner>
      <itunes:name>Adam Pearce</itunes:name>
      <itunes:email>hello@blendcommerce.com</itunes:email>
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    <itunes:category text="Business">
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      <title>Growing a brand from £6m to £50m with data</title>
      <description><![CDATA[<p>Specifically, Oliver discusses:</p><ul><li>Why the eCommerce 'data hype' hasn't even kicked off yet.</li><li>Which data points were used as a the Managing Director of a global brand</li><li>What he misses and doesn't miss about being a retailer.</li><li>ROAS (a little debate) and attribution and how they impact on retailers</li></ul><p>To connect with Oliver, <a href="https://www.linkedin.com/in/oliver-spark/" target="_blank">click here</a>.</p><p>To find out more about Sweet Analytics, <a href="https://sweetanalytics.com/" target="_blank">click here</a>.</p>
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      <pubDate>Tue, 6 Jun 2023 08:22:16 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Oliver discusses:</p><ul><li>Why the eCommerce 'data hype' hasn't even kicked off yet.</li><li>Which data points were used as a the Managing Director of a global brand</li><li>What he misses and doesn't miss about being a retailer.</li><li>ROAS (a little debate) and attribution and how they impact on retailers</li></ul><p>To connect with Oliver, <a href="https://www.linkedin.com/in/oliver-spark/" target="_blank">click here</a>.</p><p>To find out more about Sweet Analytics, <a href="https://sweetanalytics.com/" target="_blank">click here</a>.</p>
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      <itunes:title>Growing a brand from £6m to £50m with data</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:summary>In this episode, Oliver Spark, founder of Sweet Analytics shares insights on his journey with customer data and how it helped him grow the White Company from £6m to £50m.</itunes:summary>
      <itunes:subtitle>In this episode, Oliver Spark, founder of Sweet Analytics shares insights on his journey with customer data and how it helped him grow the White Company from £6m to £50m.</itunes:subtitle>
      <itunes:keywords>brand, data, analytics, retailer, shopify, online sales, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>108</itunes:episode>
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      <title>How can brands maximise value from customer data across multi channel?</title>
      <description><![CDATA[<p>Specifically, Phill discusses:</p><ul><li>The value of customer data  - the real insight</li><li>Customer Data Platforms  - what are they and who needs one</li><li>Design vs. Deployment - what's the debate and why?</li></ul><p>To find out more about PAASE, <a href="https://www.paase.co.uk/" target="_blank">click here</a>.</p><p>To connect with Phill on Linkedin, <a href="https://www.linkedin.com/in/phillmanson/" target="_blank">click here</a>.</p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 9 May 2023 14:18:45 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Phill discusses:</p><ul><li>The value of customer data  - the real insight</li><li>Customer Data Platforms  - what are they and who needs one</li><li>Design vs. Deployment - what's the debate and why?</li></ul><p>To find out more about PAASE, <a href="https://www.paase.co.uk/" target="_blank">click here</a>.</p><p>To connect with Phill on Linkedin, <a href="https://www.linkedin.com/in/phillmanson/" target="_blank">click here</a>.</p><p> </p><p> </p>
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      <itunes:title>How can brands maximise value from customer data across multi channel?</itunes:title>
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      <itunes:duration>00:36:09</itunes:duration>
      <itunes:summary>In this episode, Phill Manson, MD of PAASE discusses how a retention led strategy can increase sales and conversion.</itunes:summary>
      <itunes:subtitle>In this episode, Phill Manson, MD of PAASE discusses how a retention led strategy can increase sales and conversion.</itunes:subtitle>
      <itunes:keywords>data, shopify plus, shopify, paase, ecommerce, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>107</itunes:episode>
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      <title>How DTC-first brands can use retail marketplaces to improve acquisition costs</title>
      <description><![CDATA[<p>Specifically, Jamie discussses:</p><ul><li>Dr. Squatch's history and how our view on marketplaces has changed over time</li><li>Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that</li><li>Trends that she's seeing in the marketplace/online retail space.</li></ul><p>To connect with Jamie directly, <a href="https://www.linkedin.com/in/jamieroller/" target="_blank">click here</a>.</p><p> </p>
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      <pubDate>Tue, 18 Apr 2023 15:28:42 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Jamie discussses:</p><ul><li>Dr. Squatch's history and how our view on marketplaces has changed over time</li><li>Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that</li><li>Trends that she's seeing in the marketplace/online retail space.</li></ul><p>To connect with Jamie directly, <a href="https://www.linkedin.com/in/jamieroller/" target="_blank">click here</a>.</p><p> </p>
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      <itunes:title>How DTC-first brands can use retail marketplaces to improve acquisition costs</itunes:title>
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      <itunes:duration>00:35:55</itunes:duration>
      <itunes:summary>In this episode, Jamie Roller from Dr. Squatch discusses how marketplaces, like Amazon, fit into a brand&apos;s overall eCommerce strategy and drive lower CPAs by capturing high-intent customers.</itunes:summary>
      <itunes:subtitle>In this episode, Jamie Roller from Dr. Squatch discusses how marketplaces, like Amazon, fit into a brand&apos;s overall eCommerce strategy and drive lower CPAs by capturing high-intent customers.</itunes:subtitle>
      <itunes:keywords>amazon, cpg, dtc, shopify plus, marketplaces, omnichannel, shopify, ecommerce, retail, d2c</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>106</itunes:episode>
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      <title>Why email deliverability is harming your bottom line</title>
      <description><![CDATA[<p>Specifically, they discuss:</p><ul><li>Some practical number on deliverability</li><li>Why it shouldn't be neglected</li><li>How automations can affect deliverability.</li></ul><p>To connect with Israa, <a href="https://www.linkedin.com/in/israa-a-aa855323/">click here</a>.</p><p>To get Israa's deliverability guide, <a href="https://www.thewinbox.com/blog/landing-in-spam">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Wed, 12 Apr 2023 12:14:51 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, they discuss:</p><ul><li>Some practical number on deliverability</li><li>Why it shouldn't be neglected</li><li>How automations can affect deliverability.</li></ul><p>To connect with Israa, <a href="https://www.linkedin.com/in/israa-a-aa855323/">click here</a>.</p><p>To get Israa's deliverability guide, <a href="https://www.thewinbox.com/blog/landing-in-spam">click here</a>.</p><p> </p>
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      <itunes:title>Why email deliverability is harming your bottom line</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:37:53</itunes:duration>
      <itunes:summary>In this episode, Israa Alrawi from The Winbox, discusses why Shopify store owners need to pay more attention to deliverability.</itunes:summary>
      <itunes:subtitle>In this episode, Israa Alrawi from The Winbox, discusses why Shopify store owners need to pay more attention to deliverability.</itunes:subtitle>
      <itunes:keywords>email marketing, shopify plus, shopify, ecommerce, klaviyo, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>105</itunes:episode>
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      <title>Sustainability, eCommerce and its impact?</title>
      <description><![CDATA[<p>Specifically, Rhona discusses:</p><ul><li>Why brands get sweaty palms when it comes to sustainability</li><li>What is sustainable and what isn't.</li><li>Does more sustainability mean less profitability?</li></ul><p>To find out more about Rhona's upcoming workshops, <a href="https://iregen.online/workshop/" target="_blank">click here</a>.</p><p>To connect on Linkedin, <a href="https://www.linkedin.com/in/rhona-morrell/" target="_blank">click here.</a></p><p> </p>
]]></description>
      <pubDate>Thu, 30 Mar 2023 08:21:42 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Rhona discusses:</p><ul><li>Why brands get sweaty palms when it comes to sustainability</li><li>What is sustainable and what isn't.</li><li>Does more sustainability mean less profitability?</li></ul><p>To find out more about Rhona's upcoming workshops, <a href="https://iregen.online/workshop/" target="_blank">click here</a>.</p><p>To connect on Linkedin, <a href="https://www.linkedin.com/in/rhona-morrell/" target="_blank">click here.</a></p><p> </p>
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      <itunes:title>Sustainability, eCommerce and its impact?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:42:28</itunes:duration>
      <itunes:summary>In this episode, Rhona Morrell discusses the  true impact of sustainability and what it does and doesn&apos;t mean for eCommerce brands.</itunes:summary>
      <itunes:subtitle>In this episode, Rhona Morrell discusses the  true impact of sustainability and what it does and doesn&apos;t mean for eCommerce brands.</itunes:subtitle>
      <itunes:keywords>sustainability, shopify plus, shopify, ecommerce</itunes:keywords>
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      <itunes:episode>104</itunes:episode>
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      <title>Can live shopping really work in the west?</title>
      <description><![CDATA[<p>Specifically, Guillaume discusses:</p><ul><li>The real numbers on live shopping</li><li>Social media vs on-store live shopping</li><li>Shoppable content </li></ul><p>To find out more about LiveMeUp click <a href="https://www.livemeup.io/" target="_blank">here</a></p><p>Mention Shopify Across the Pond to get a 2 month free trial.</p>
]]></description>
      <pubDate>Wed, 22 Mar 2023 10:02:19 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Guillaume discusses:</p><ul><li>The real numbers on live shopping</li><li>Social media vs on-store live shopping</li><li>Shoppable content </li></ul><p>To find out more about LiveMeUp click <a href="https://www.livemeup.io/" target="_blank">here</a></p><p>Mention Shopify Across the Pond to get a 2 month free trial.</p>
]]></content:encoded>
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      <itunes:title>Can live shopping really work in the west?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:29:02</itunes:duration>
      <itunes:summary>In this episode, Guillaume Faure from LiveMeUp discusses how Live Shopping and shoppable content could be the future of conversion and retention strategies.</itunes:summary>
      <itunes:subtitle>In this episode, Guillaume Faure from LiveMeUp discusses how Live Shopping and shoppable content could be the future of conversion and retention strategies.</itunes:subtitle>
      <itunes:keywords>live shopping, shopify plus, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>103</itunes:episode>
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      <title>How can you use profitability analysis to grow your business in the right direction</title>
      <description><![CDATA[<p>Specifically, Lucy and Adam discuss</p><ul><li>How Lucy moved from banking to eCommerce</li><li>Her big profit epiphany in 2022</li><li>Why she went big on wholesale</li><li>The numbers that really matter when it come s </li><li>Her plans for 2023</li></ul><p>To find out more about Bare Kind, <a href="https://barekind.co.uk/" target="_blank">click here</a></p><p>To connect with Lucy, <a href="https://www.linkedin.com/in/lucy-jeffrey/overlay/photo/" target="_blank">click here</a></p>
]]></description>
      <pubDate>Tue, 14 Mar 2023 16:16:50 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Lucy and Adam discuss</p><ul><li>How Lucy moved from banking to eCommerce</li><li>Her big profit epiphany in 2022</li><li>Why she went big on wholesale</li><li>The numbers that really matter when it come s </li><li>Her plans for 2023</li></ul><p>To find out more about Bare Kind, <a href="https://barekind.co.uk/" target="_blank">click here</a></p><p>To connect with Lucy, <a href="https://www.linkedin.com/in/lucy-jeffrey/overlay/photo/" target="_blank">click here</a></p>
]]></content:encoded>
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      <itunes:title>How can you use profitability analysis to grow your business in the right direction</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:38:10</itunes:duration>
      <itunes:summary>n this episode, Lucy Jeffrey from Bare Kind discusses how she did a deep dive on profits for 2022 and as a result pivoted the entire team in a new direction.</itunes:summary>
      <itunes:subtitle>n this episode, Lucy Jeffrey from Bare Kind discusses how she did a deep dive on profits for 2022 and as a result pivoted the entire team in a new direction.</itunes:subtitle>
      <itunes:keywords>dtc, email marketing, shopify, ecommerce, profitability, klaviyo, socks, wholesales</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>102</itunes:episode>
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      <title>How to significantly grow your email list using the power of social media ads</title>
      <description><![CDATA[<p>Specifically, Laura discusses:</p><ul><li>Why there's a bad rep for ads now.</li><li>The ways we need to change our thinking on ads</li><li>How she's getting success eCom brands and the ad types she's using.</li></ul><p>To find out more and connect with Laura, please see the links below:</p><p>https://www.linkedin.com/in/laurahanlon-pinkleopard/</p><p>https://www.pinkleopard.co.uk/</p>
]]></description>
      <pubDate>Tue, 21 Feb 2023 16:32:53 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Laura discusses:</p><ul><li>Why there's a bad rep for ads now.</li><li>The ways we need to change our thinking on ads</li><li>How she's getting success eCom brands and the ad types she's using.</li></ul><p>To find out more and connect with Laura, please see the links below:</p><p>https://www.linkedin.com/in/laurahanlon-pinkleopard/</p><p>https://www.pinkleopard.co.uk/</p>
]]></content:encoded>
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      <itunes:title>How to significantly grow your email list using the power of social media ads</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/52294699-40d3-45a1-8352-0a56d116a94a/3000x3000/case-study-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:24:46</itunes:duration>
      <itunes:summary>In this episode, Laura Hanlon, founder &amp; co-director of Pink Leopard eCommerce growth acceleration agency discusses how brands can use social media ads to drive email sign ups.</itunes:summary>
      <itunes:subtitle>In this episode, Laura Hanlon, founder &amp; co-director of Pink Leopard eCommerce growth acceleration agency discusses how brands can use social media ads to drive email sign ups.</itunes:subtitle>
      <itunes:keywords>paid ads, shopify, facebook ads, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>101</itunes:episode>
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      <title>How to leverage the power of email and SMS to retain your e-commerce customers</title>
      <description><![CDATA[<p>Specifically, Gabe discusses:</p><ul><li>Why email and SMS is important to him in his role at Annmarie skin care.</li><li>What he really thinks about personalisation and segmentation.</li><li>Why retention has become far more important than it was.</li></ul><p>To connect with Gabe, <a href="https://www.linkedin.com/in/gabekovacsmarketing/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Tue, 7 Feb 2023 15:59:21 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Gabe discusses:</p><ul><li>Why email and SMS is important to him in his role at Annmarie skin care.</li><li>What he really thinks about personalisation and segmentation.</li><li>Why retention has become far more important than it was.</li></ul><p>To connect with Gabe, <a href="https://www.linkedin.com/in/gabekovacsmarketing/" target="_blank">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How to leverage the power of email and SMS to retain your e-commerce customers</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/7933b56d-18df-4a44-9bcf-83a06e9c88a4/3000x3000/shopify-across-the-pond-2022-22.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:35</itunes:duration>
      <itunes:summary>In this episode, Gabe Kovacs, retention marketing expert and VP of marketing for Annmarie skin care discusses how to utilize your communication channels to increase retention rates and D2C revenue.</itunes:summary>
      <itunes:subtitle>In this episode, Gabe Kovacs, retention marketing expert and VP of marketing for Annmarie skin care discusses how to utilize your communication channels to increase retention rates and D2C revenue.</itunes:subtitle>
      <itunes:keywords>email marketing, sms, shopify plus, shopify, sms marketing, retention, ecommerce, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How to take your customer journey from drab to amazing</title>
      <description><![CDATA[<p>Specifically, Eric discusses:</p><ul><li>What Customer Journey really means</li><li>Where brands take a miss step</li><li>How persoanlisation can be used in practical terms</li></ul><p>Please also find all of the link Eric refers to in the podcast, here:</p><p>- Winc (wine brand) : <a href="https://www.winc.com/" target="_blank">https://www.winc.com/</a></p><p>- Woodhouse clothing - <a href="https://www.woodhouseclothing.com/en-gb/" target="_blank">https://www.woodhouseclothing.com/en-gb/</a></p><p>- bootcamp: <a href="https://www.optimonk.com/bootcamp/" target="_blank">https://www.optimonk.com/bootcamp/</a></p>
]]></description>
      <pubDate>Tue, 31 Jan 2023 13:30:47 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Eric discusses:</p><ul><li>What Customer Journey really means</li><li>Where brands take a miss step</li><li>How persoanlisation can be used in practical terms</li></ul><p>Please also find all of the link Eric refers to in the podcast, here:</p><p>- Winc (wine brand) : <a href="https://www.winc.com/" target="_blank">https://www.winc.com/</a></p><p>- Woodhouse clothing - <a href="https://www.woodhouseclothing.com/en-gb/" target="_blank">https://www.woodhouseclothing.com/en-gb/</a></p><p>- bootcamp: <a href="https://www.optimonk.com/bootcamp/" target="_blank">https://www.optimonk.com/bootcamp/</a></p>
]]></content:encoded>
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      <itunes:title>How to take your customer journey from drab to amazing</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/b0dd8a48-a183-47de-b00b-ec8f01743c90/3000x3000/case-study-27.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:09</itunes:duration>
      <itunes:summary>In this episode, mediocre digital marketer Eric Melchor from OptiMonk discusses how brands can elevate their website experience through personalisation.</itunes:summary>
      <itunes:subtitle>In this episode, mediocre digital marketer Eric Melchor from OptiMonk discusses how brands can elevate their website experience through personalisation.</itunes:subtitle>
      <itunes:keywords>personalisation, shopify plus, shopify, optimonk, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How product brands can win with SMS in 2023 &amp; beyond</title>
      <description><![CDATA[<p>Specifically, she discusses:</p><ul><li>Why is SMS is seen as spammy?</li><li>How to understand if SMS will work for your brand,</li><li>What's working now with SMS.</li><li>How to get around the new changes to the Apple inbox for SMS.</li></ul><p>To connect with Kerri, <a href="https://www.linkedin.com/in/kerri-mcdonald-ab350045/" target="_blank">click here</a>.</p><p>To find out more about The Greenhouse, <a href="https://www.growwithgreenhouse.com/" target="_blank">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 24 Jan 2023 05:36:14 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, she discusses:</p><ul><li>Why is SMS is seen as spammy?</li><li>How to understand if SMS will work for your brand,</li><li>What's working now with SMS.</li><li>How to get around the new changes to the Apple inbox for SMS.</li></ul><p>To connect with Kerri, <a href="https://www.linkedin.com/in/kerri-mcdonald-ab350045/" target="_blank">click here</a>.</p><p>To find out more about The Greenhouse, <a href="https://www.growwithgreenhouse.com/" target="_blank">click here</a>.</p><p> </p>
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      <itunes:title>How product brands can win with SMS in 2023 &amp; beyond</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:34:02</itunes:duration>
      <itunes:summary>In this episode, Kerri McDonald from The Greenhouse discusses how product brands can win with SMS in 2023 &amp; beyond.</itunes:summary>
      <itunes:subtitle>In this episode, Kerri McDonald from The Greenhouse discusses how product brands can win with SMS in 2023 &amp; beyond.</itunes:subtitle>
      <itunes:keywords>acquisition, sms, shopify plus, shopify, sms marketing, retention, ecommerce, email, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>98</itunes:episode>
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      <title>How to increase customer loyalty and decrease returns</title>
      <description><![CDATA[<p>Specifically, Hossein discusses:</p><ul><li>What is an acceptable rate of returns for an eCom brand?</li><li>Does store design or brand drive returns?</li><li>How can brands reduce the burden of returns?</li></ul><p>Find out more about <a href="https://satelcreative.com/" target="_blank">Satel Creative here</a>.</p><p>Get a free 6 month trial of the <a href="https://together.satelcreative.com/pages/links" target="_blank">'Together app' here</a></p><p>To connect with <a href="https://www.linkedin.com/in/hossein-maleki-87204a1b/">Hossein, click here.</a></p><p> </p>
]]></description>
      <pubDate>Tue, 29 Nov 2022 09:23:50 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Hossein discusses:</p><ul><li>What is an acceptable rate of returns for an eCom brand?</li><li>Does store design or brand drive returns?</li><li>How can brands reduce the burden of returns?</li></ul><p>Find out more about <a href="https://satelcreative.com/" target="_blank">Satel Creative here</a>.</p><p>Get a free 6 month trial of the <a href="https://together.satelcreative.com/pages/links" target="_blank">'Together app' here</a></p><p>To connect with <a href="https://www.linkedin.com/in/hossein-maleki-87204a1b/">Hossein, click here.</a></p><p> </p>
]]></content:encoded>
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      <itunes:title>How to increase customer loyalty and decrease returns</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/7486d970-f445-4b12-a33f-982dd06575fa/3000x3000/shopify-across-the-pond-2022-20.jpg?aid=rss_feed"/>
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      <itunes:summary>In this episode, Hossein Maleki, Founder and President of Satel Creative discusses how to increase customer loyalty while reducing returns, how to implement automations and cross-borders and reach an international audience more tactics and strategies you can implement today.</itunes:summary>
      <itunes:subtitle>In this episode, Hossein Maleki, Founder and President of Satel Creative discusses how to increase customer loyalty while reducing returns, how to implement automations and cross-borders and reach an international audience more tactics and strategies you can implement today.</itunes:subtitle>
      <itunes:keywords>returns, shopify plus, shopify, ecommerce, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>97</itunes:episode>
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      <title>How to turn occasional customers into forever fans of your brand</title>
      <description><![CDATA[<p>Specifically, Monica discusses:</p><ul><li>Who are your 'real audience' and how to find them.</li><li>Product vs Customer lead approaches to business</li><li>Ways to show value</li></ul><p>Check out more information on Monica below:</p><p><a href="http://www.businesswithmonica.com/" target="_blank">www.businesswithmonica.com</a></p><p><a href="https://www.linkedin.com/in/monicasharmapatnekar/" target="_blank">https://www.linkedin.com/in/monicasharmapatnekar/</a></p><p> <a href="https://www.businesswithmonica.com/shopifyacrossthepond" target="_blank">https://www.businesswithmonica.com/shopifyacrossthepond</a> - desires over demographics framework - the 4 types of questions to ask your customer. </p><p><br /> </p>
]]></description>
      <pubDate>Tue, 15 Nov 2022 05:30:16 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Monica discusses:</p><ul><li>Who are your 'real audience' and how to find them.</li><li>Product vs Customer lead approaches to business</li><li>Ways to show value</li></ul><p>Check out more information on Monica below:</p><p><a href="http://www.businesswithmonica.com/" target="_blank">www.businesswithmonica.com</a></p><p><a href="https://www.linkedin.com/in/monicasharmapatnekar/" target="_blank">https://www.linkedin.com/in/monicasharmapatnekar/</a></p><p> <a href="https://www.businesswithmonica.com/shopifyacrossthepond" target="_blank">https://www.businesswithmonica.com/shopifyacrossthepond</a> - desires over demographics framework - the 4 types of questions to ask your customer. </p><p><br /> </p>
]]></content:encoded>
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      <itunes:title>How to turn occasional customers into forever fans of your brand</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/336a50ca-a3ec-4805-a55d-541b58d7c4d7/3000x3000/shopify-across-the-pond-2022-19.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:46</itunes:duration>
      <itunes:summary>In this episode, Monica Sharma-Patnekar, discusses how brands get turn customers into fans. Monica is an eCommerce brand mentor &amp; consultant, purpose-driven (digital) brand, marketing &amp; strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune500 to scale- &amp; start-ups.</itunes:summary>
      <itunes:subtitle>In this episode, Monica Sharma-Patnekar, discusses how brands get turn customers into fans. Monica is an eCommerce brand mentor &amp; consultant, purpose-driven (digital) brand, marketing &amp; strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune500 to scale- &amp; start-ups.</itunes:subtitle>
      <itunes:keywords>loyalty, brand, shopify plus, shopify, retention</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>96</itunes:episode>
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      <title>How to grab &apos;found money&apos; using Amazon to build a second channel to 100k NET profit in 12 months (or less!)</title>
      <description><![CDATA[<p>Specifically, Neil discusses:</p><ul><li>The Amazon vs Shopify debate</li><li>The concept of 'Found Money'</li><li>The misconceptions of Amazon</li></ul><p>To connect with Neil, <a href="https://www.linkedin.com/in/neiltwa/" target="_blank">click here</a>.</p><p>To find out more about Voltage Holdings, <a href="https://www.voltagedm.com/" target="_blank">click here</a></p><p> </p>
]]></description>
      <pubDate>Tue, 8 Nov 2022 09:34:09 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Neil discusses:</p><ul><li>The Amazon vs Shopify debate</li><li>The concept of 'Found Money'</li><li>The misconceptions of Amazon</li></ul><p>To connect with Neil, <a href="https://www.linkedin.com/in/neiltwa/" target="_blank">click here</a>.</p><p>To find out more about Voltage Holdings, <a href="https://www.voltagedm.com/" target="_blank">click here</a></p><p> </p>
]]></content:encoded>
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      <itunes:title>How to grab &apos;found money&apos; using Amazon to build a second channel to 100k NET profit in 12 months (or less!)</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/85db7fee-1695-4ca5-9f2b-7f3746305f4c/3000x3000/shopify-across-the-pond-2022-18.jpg?aid=rss_feed"/>
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      <itunes:summary>In this podcast veteran Amazon seller Neil Twa and CEO of Voltage Holdings, will detail how he&apos;s taken his brands, and his clients, to over $100M+ in sales on FBA over the last 9+ years while serving his small band of elite Business Builders mentoring with authenticity and value way beyond your typical online courses.</itunes:summary>
      <itunes:subtitle>In this podcast veteran Amazon seller Neil Twa and CEO of Voltage Holdings, will detail how he&apos;s taken his brands, and his clients, to over $100M+ in sales on FBA over the last 9+ years while serving his small band of elite Business Builders mentoring with authenticity and value way beyond your typical online courses.</itunes:subtitle>
      <itunes:keywords>amazon, profit, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can medium sized businesses communicate like a Fortune 500?</title>
      <description><![CDATA[<p>Specifically, Mark discusses:</p><ul><li>How small/medium-sized businesses can achieve communications and marketing outcomes like a Fortune 500 company</li><li>Cultivating content that increases the share of voice</li><li>Marketing and communications strategies that make the most impact on a business's bottom line</li></ul><p>To find out more about Mark, <a href="https://www.linkedin.com/in/havenner/" target="_blank">click here</a>.</p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 25 Oct 2022 10:19:51 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Mark discusses:</p><ul><li>How small/medium-sized businesses can achieve communications and marketing outcomes like a Fortune 500 company</li><li>Cultivating content that increases the share of voice</li><li>Marketing and communications strategies that make the most impact on a business's bottom line</li></ul><p>To find out more about Mark, <a href="https://www.linkedin.com/in/havenner/" target="_blank">click here</a>.</p><p> </p><p> </p>
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      <itunes:title>How can medium sized businesses communicate like a Fortune 500?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:36:48</itunes:duration>
      <itunes:summary>In this episode, Mark Havenner, a marketing and communications strategist, discusses how small and medium sized brands can communicate like the big players in the market. Mark built his career as an executive for a bicoastal integrated marketing and communications agency, leading marketing and public relations strategies and programs for multiple industries, including public companies, professional services, municipalities, deep tech, and large-scale consumer brands.</itunes:summary>
      <itunes:subtitle>In this episode, Mark Havenner, a marketing and communications strategist, discusses how small and medium sized brands can communicate like the big players in the market. Mark built his career as an executive for a bicoastal integrated marketing and communications agency, leading marketing and public relations strategies and programs for multiple industries, including public companies, professional services, municipalities, deep tech, and large-scale consumer brands.</itunes:subtitle>
      <itunes:keywords>shopify plus, communications, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>94</itunes:episode>
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      <title>How to use trends on social media to launch new products</title>
      <description><![CDATA[<p>Specifically, Tim discusses:</p><ul><li>Passion vs Profit - what wins?</li><li>The highs and lows of betting on social media to deliver.</li><li>How he got into Target stores in 2 weeks.</li></ul><p>To find out more about Paddlesmash, <a href="https://paddlesmash.com/" target="_blank">click here</a>.</p><p>To connect with Tim, <a href="https://www.linkedin.com/in/timswindle/" target="_blank">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 18 Oct 2022 05:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Tim discusses:</p><ul><li>Passion vs Profit - what wins?</li><li>The highs and lows of betting on social media to deliver.</li><li>How he got into Target stores in 2 weeks.</li></ul><p>To find out more about Paddlesmash, <a href="https://paddlesmash.com/" target="_blank">click here</a>.</p><p>To connect with Tim, <a href="https://www.linkedin.com/in/timswindle/" target="_blank">click here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>How to use trends on social media to launch new products</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/c39c4b62-7a19-48fb-a4c8-a96f2253a177/3000x3000/shopify-across-the-pond-2022-16.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:53</itunes:duration>
      <itunes:summary>In this episode, Tim Swindle, the co-creator of PaddleSmash, discuss how he and his business partner, Scott Brown, turned a passion for Pickleball into their latest hit game.</itunes:summary>
      <itunes:subtitle>In this episode, Tim Swindle, the co-creator of PaddleSmash, discuss how he and his business partner, Scott Brown, turned a passion for Pickleball into their latest hit game.</itunes:subtitle>
      <itunes:keywords>board games, product launch, shopify plus, shopify, target, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>93</itunes:episode>
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      <title>How to optimise your Shopify store for Black Friday</title>
      <description><![CDATA[<p>Specifically, Thijs discusses:</p><ul><li>The ads vs SEO debate</li><li>SEO best practices to implement for BFCM</li><li>Why SEO is marathon, not a sprint.</li></ul><p>To find out more about Yoast, <a href="https://yoast.com/" target="_blank">click here.</a></p><p>To connect with Thijs, <a href="https://www.linkedin.com/in/thijsdevalk/" target="_blank">click here</a>.</p><p> </p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 11 Oct 2022 09:04:42 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Thijs discusses:</p><ul><li>The ads vs SEO debate</li><li>SEO best practices to implement for BFCM</li><li>Why SEO is marathon, not a sprint.</li></ul><p>To find out more about Yoast, <a href="https://yoast.com/" target="_blank">click here.</a></p><p>To connect with Thijs, <a href="https://www.linkedin.com/in/thijsdevalk/" target="_blank">click here</a>.</p><p> </p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>How to optimise your Shopify store for Black Friday</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/980d1ad2-a451-4297-885b-8b602307efae/3000x3000/shopify-across-the-pond-2022-15.jpg?aid=rss_feed"/>
      <itunes:duration>00:26:34</itunes:duration>
      <itunes:summary>In this Episode, CEO of Yoast, Thijs de Valk, explains the SEO must-do’s before any Black Friday.</itunes:summary>
      <itunes:subtitle>In this Episode, CEO of Yoast, Thijs de Valk, explains the SEO must-do’s before any Black Friday.</itunes:subtitle>
      <itunes:keywords>seo, bfcm, shopify plus, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>92</itunes:episode>
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      <title>How to bring online buying experience to bricks &amp; mortar retail with technology</title>
      <description><![CDATA[<p>Specifically, she discusses:</p><ul><li>Brick and Mortar or eCom first"</li><li>What brick and mortar experiences you can replicate online</li><li>What retailers should be doing now, in light of a recession.</li></ul><p>To find out more and connect with Christine, <a href="https://www.linkedin.com/in/christine-russo-3684604/" target="_blank">click here</a>.</p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 6 Sep 2022 05:55:45 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, she discusses:</p><ul><li>Brick and Mortar or eCom first"</li><li>What brick and mortar experiences you can replicate online</li><li>What retailers should be doing now, in light of a recession.</li></ul><p>To find out more and connect with Christine, <a href="https://www.linkedin.com/in/christine-russo-3684604/" target="_blank">click here</a>.</p><p> </p><p> </p>
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      <itunes:title>How to bring online buying experience to bricks &amp; mortar retail with technology</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/a379609c-ee3e-4194-b0be-6e7dde166014/3000x3000/shopify-across-the-pond-2022-14.jpg?aid=rss_feed"/>
      <itunes:duration>00:25:09</itunes:duration>
      <itunes:summary>In this episode, Christine Russo discusses how you can bring the brick and mortar experience to online with technology.</itunes:summary>
      <itunes:subtitle>In this episode, Christine Russo discusses how you can bring the brick and mortar experience to online with technology.</itunes:subtitle>
      <itunes:keywords>digital marketing, shopify, ecommerce, retailing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>91</itunes:episode>
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      <title>How to acquire brands on and off Amazon</title>
      <description><![CDATA[<p>Specifically, Alexej disusses:</p><ul><li>Why brand acquisition can be a less risky form or growth.</li><li>The pitfalls of brand acquisition.</li><li> Health and Wellness industry opportunities.</li></ul><p>To connect with Alexej, please connect with <a href="https://www.linkedin.com/in/alexej-pikovsky-9743701/" target="_blank">him here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 23 Aug 2022 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Alexej disusses:</p><ul><li>Why brand acquisition can be a less risky form or growth.</li><li>The pitfalls of brand acquisition.</li><li> Health and Wellness industry opportunities.</li></ul><p>To connect with Alexej, please connect with <a href="https://www.linkedin.com/in/alexej-pikovsky-9743701/" target="_blank">him here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>How to acquire brands on and off Amazon</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/58804be6-fef5-47bd-90f8-6c6460eebd6d/3000x3000/shopify-across-the-pond-2022-13.jpg?aid=rss_feed"/>
      <itunes:duration>00:25:28</itunes:duration>
      <itunes:summary>In this episode, we chat with Alexej Pikovsky, CEO of Alphagreen.io, about how to acquire brands to grow an online business.</itunes:summary>
      <itunes:subtitle>In this episode, we chat with Alexej Pikovsky, CEO of Alphagreen.io, about how to acquire brands to grow an online business.</itunes:subtitle>
      <itunes:keywords>amazon, dtc, digital marketing, shopify plus, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>90</itunes:episode>
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      <title>How to grow DTC businesses using customer lifecycle as a focus</title>
      <description><![CDATA[<p>Specifically, Brandon discusses:</p><ul><li>Gen-Z and how ways of working affect brands.</li><li>How this impacts acquisition.</li><li>The pitfalls of running an LTV focused business.</li></ul><p>To find out more about Brandon, <a href="https://www.electriqmarketing.com/" target="_blank">click here</a></p>
]]></description>
      <pubDate>Tue, 16 Aug 2022 10:05:28 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Brandon discusses:</p><ul><li>Gen-Z and how ways of working affect brands.</li><li>How this impacts acquisition.</li><li>The pitfalls of running an LTV focused business.</li></ul><p>To find out more about Brandon, <a href="https://www.electriqmarketing.com/" target="_blank">click here</a></p>
]]></content:encoded>
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      <itunes:title>How to grow DTC businesses using customer lifecycle as a focus</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/d3da330f-fc34-41a1-a4f6-c2a86085e41d/3000x3000/shopify-across-the-pond-2022-12.jpg?aid=rss_feed"/>
      <itunes:duration>00:27:16</itunes:duration>
      <itunes:summary>In this episode, you&apos;ll meet Brandon Amoroso, founder, and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. </itunes:summary>
      <itunes:subtitle>In this episode, you&apos;ll meet Brandon Amoroso, founder, and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. </itunes:subtitle>
      <itunes:keywords>digital marketing, shopify plus, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>89</itunes:episode>
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      <title>How You Can Double Sales This Q4 With Product Launches &amp; Email Marketing</title>
      <description><![CDATA[<p>Specifically, Reinis discusses:</p><ul><li>The biggest challenges for him in 2022.</li><li>His product launch strategies that can work in Q4 and beyond.</li><li>The power of email marketing.</li></ul><p>To find out more about Reinis and his work, <a href="https://www.agencyjr.com/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Tue, 9 Aug 2022 12:29:09 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Reinis discusses:</p><ul><li>The biggest challenges for him in 2022.</li><li>His product launch strategies that can work in Q4 and beyond.</li><li>The power of email marketing.</li></ul><p>To find out more about Reinis and his work, <a href="https://www.agencyjr.com/" target="_blank">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How You Can Double Sales This Q4 With Product Launches &amp; Email Marketing</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/1c55d164-3df6-436c-9523-229b5966de12/3000x3000/shopify-across-the-pond-2022-11.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:17</itunes:duration>
      <itunes:summary>In this episode Reinis from agencyJR will discuss the product launch strategy they used to generate $251k in 24hours, how to lower ad costs and scale this Q4 and more tactics and strategies you can implement today</itunes:summary>
      <itunes:subtitle>In this episode Reinis from agencyJR will discuss the product launch strategy they used to generate $251k in 24hours, how to lower ad costs and scale this Q4 and more tactics and strategies you can implement today</itunes:subtitle>
      <itunes:keywords>email marketing], product launch, shopify plus, shopify, digital marketing], ecommerce, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How new tools are driving change in the online commerce space</title>
      <description><![CDATA[<p>Specifically, Luke discusses:</p><ul><li>Why eCommerce is at the end of an era</li><li>What are the new tools that Shopify brands should be picking up?</li><li>Which are the tools we should be dropping?</li></ul><p>To find out more about Luke and the tools he made reference to, see below:</p><p><a href="https://alvio.network/" target="_blank">alvio.network</a> Making direct commerce partnerships easy!</p><p><a href="https://guild.co/" target="_blank">guild.co</a> (easily create your own branded communities)</p><p><a href="https://www.kimonix.com/" target="_blank">Kimonix.com</a> (Merchandising)</p><p><a href="https://www.nibbletechnology.com/" target="_blank">Nibbletechnology.com</a> (AI Chat Bot)</p><p><a href="https://conjura.com/" target="_blank">Conjura.com</a> - <a href="https://www.actito.com/en-BE" target="_blank">actito.com</a> (Making Sense of big Data)</p>
]]></description>
      <pubDate>Tue, 2 Aug 2022 12:07:47 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Luke discusses:</p><ul><li>Why eCommerce is at the end of an era</li><li>What are the new tools that Shopify brands should be picking up?</li><li>Which are the tools we should be dropping?</li></ul><p>To find out more about Luke and the tools he made reference to, see below:</p><p><a href="https://alvio.network/" target="_blank">alvio.network</a> Making direct commerce partnerships easy!</p><p><a href="https://guild.co/" target="_blank">guild.co</a> (easily create your own branded communities)</p><p><a href="https://www.kimonix.com/" target="_blank">Kimonix.com</a> (Merchandising)</p><p><a href="https://www.nibbletechnology.com/" target="_blank">Nibbletechnology.com</a> (AI Chat Bot)</p><p><a href="https://conjura.com/" target="_blank">Conjura.com</a> - <a href="https://www.actito.com/en-BE" target="_blank">actito.com</a> (Making Sense of big Data)</p>
]]></content:encoded>
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      <itunes:title>How new tools are driving change in the online commerce space</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/82fd9bc9-cb6b-4396-a0d5-5ef823f599cb/3000x3000/shopify-across-the-pond-2022-10.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:59</itunes:duration>
      <itunes:summary>In this episode, Luke Green, Co Founder of Shopify Agency Inspira Digital &amp; The Commerce Collaboration Platform Alvio Network discusses how new rules and platform tools will drive a change in approach to online commerce.</itunes:summary>
      <itunes:subtitle>In this episode, Luke Green, Co Founder of Shopify Agency Inspira Digital &amp; The Commerce Collaboration Platform Alvio Network discusses how new rules and platform tools will drive a change in approach to online commerce.</itunes:subtitle>
      <itunes:keywords>digital marketing, shopify plus, shopify, shopify apps, web development, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>87</itunes:episode>
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      <title>How can a slow website erode your profitability?</title>
      <description><![CDATA[<p>Specifically, Shawn discusses:</p><ul><li>What is a slow store?</li><li>How you should look at speed in the context of your store.</li><li>Choosing apps and the impact on speed.</li></ul><p>To find out more about Shawn's work at Speedsense, <a href="https://www.speedsense.com/" target="_blank">click here</a></p>
]]></description>
      <pubDate>Tue, 26 Jul 2022 06:01:17 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Shawn discusses:</p><ul><li>What is a slow store?</li><li>How you should look at speed in the context of your store.</li><li>Choosing apps and the impact on speed.</li></ul><p>To find out more about Shawn's work at Speedsense, <a href="https://www.speedsense.com/" target="_blank">click here</a></p>
]]></content:encoded>
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      <itunes:title>How can a slow website erode your profitability?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/5dbda701-b31f-4202-8b01-3d8cee91cada/3000x3000/shopify-across-the-pond-2022-9.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:46</itunes:duration>
      <itunes:summary>In this episode, Shawn O&apos;Neill from SpeedSense Web Performance will walk us through the invisible costs associated with running a slow website, and discuss how you can build a business case for running the fastest site in your industry.</itunes:summary>
      <itunes:subtitle>In this episode, Shawn O&apos;Neill from SpeedSense Web Performance will walk us through the invisible costs associated with running a slow website, and discuss how you can build a business case for running the fastest site in your industry.</itunes:subtitle>
      <itunes:keywords>shopify plus, conversion rate, shopify, shopify apps, ecommerce, speed</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>86</itunes:episode>
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      <title>How to get customers closer to the sale with email</title>
      <description><![CDATA[<p>Specifically, Jessica discusses:</p><ul><li>What are the red flags for email marketing?</li><li>Acquisition vs Retention - the great debate</li><li>How to drive retention through email</li><li>Which other channels go hand in hand with email</li></ul><p>Check out all the details from Jessica below:</p><p>Free Gift: <a href="https://ecommercebadassery.com/pond" target="_blank">https://ecommercebadassery.com/pond</a></p><p>Website: <a href="https://ecommercebadassery.com/" target="_blank">https://ecommercebadassery.com</a> </p>
]]></description>
      <pubDate>Tue, 5 Jul 2022 06:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Jessica discusses:</p><ul><li>What are the red flags for email marketing?</li><li>Acquisition vs Retention - the great debate</li><li>How to drive retention through email</li><li>Which other channels go hand in hand with email</li></ul><p>Check out all the details from Jessica below:</p><p>Free Gift: <a href="https://ecommercebadassery.com/pond" target="_blank">https://ecommercebadassery.com/pond</a></p><p>Website: <a href="https://ecommercebadassery.com/" target="_blank">https://ecommercebadassery.com</a> </p>
]]></content:encoded>
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      <itunes:title>How to get customers closer to the sale with email</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/f5731dbc-1020-4a6f-8e20-1bd1e00aa2ba/3000x3000/shopify-across-the-pond-2022-8.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:39</itunes:duration>
      <itunes:summary>In this episode, Jessica Totillo Coster talks to Adam Pearce about how to get customers closer to the next sale through email.</itunes:summary>
      <itunes:subtitle>In this episode, Jessica Totillo Coster talks to Adam Pearce about how to get customers closer to the next sale through email.</itunes:subtitle>
      <itunes:keywords>digital marketing, email marketing, shopify plus, shopify, ecommerce, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>85</itunes:episode>
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      <title>How can AR help up your game with Facebook ads?</title>
      <description><![CDATA[<p>Specifically, Rich discusses:</p><ul><li>What is AR marketing?</li><li>Is there too much hype on AR?</li><li>What are the strategies being used by brands to convert with AR?</li><li>What are the starting points for using AR with your brand?</li></ul><p>Check out Rich's additional presentation <a href="https://www.loom.com/share/a7360129ee724f8ca21c0698ca7b1949" target="_blank">here</a> </p><p>Find our more about Rich's work at <a href="https://augmentedhype.com/" target="_blank">Augmented Hype</a></p><p>Connect with Rich on Linkedin <a href="https://www.linkedin.com/in/rich-s-watson/" target="_blank">here</a>.</p>
]]></description>
      <pubDate>Tue, 14 Jun 2022 06:57:01 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Rich discusses:</p><ul><li>What is AR marketing?</li><li>Is there too much hype on AR?</li><li>What are the strategies being used by brands to convert with AR?</li><li>What are the starting points for using AR with your brand?</li></ul><p>Check out Rich's additional presentation <a href="https://www.loom.com/share/a7360129ee724f8ca21c0698ca7b1949" target="_blank">here</a> </p><p>Find our more about Rich's work at <a href="https://augmentedhype.com/" target="_blank">Augmented Hype</a></p><p>Connect with Rich on Linkedin <a href="https://www.linkedin.com/in/rich-s-watson/" target="_blank">here</a>.</p>
]]></content:encoded>
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      <itunes:title>How can AR help up your game with Facebook ads?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/b03db2b1-d99e-42cd-a808-3ca4a419c58d/3000x3000/shopify-across-the-pond-2022-7.jpg?aid=rss_feed"/>
      <itunes:duration>00:24:11</itunes:duration>
      <itunes:summary>In this episode, Rich Watson, founder of Augmented Hype discusses strategies that Shopify merchants can use to 2X Facebook ad performance with AR.</itunes:summary>
      <itunes:subtitle>In this episode, Rich Watson, founder of Augmented Hype discusses strategies that Shopify merchants can use to 2X Facebook ad performance with AR.</itunes:subtitle>
      <itunes:keywords>shopify plus, facebook, shopify, augmented reality, facebook ads</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>84</itunes:episode>
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      <title>How to deal with roadblocks as a Shopify brand</title>
      <description><![CDATA[<p>Specifically, Rob discusses:</p><ul><li>His journey from a £1000 startup</li><li>Why he had to change his brand's name</li><li>How he and his team reacted and how they coped</li><li>His thoughts on what a brand really is</li><li>His plans for the future</li></ul><p>To find out more about Outway, <a href="https://www.outway.com/" target="_blank">click here</a>.</p><p>To connect with Rob, <a href="https://www.linkedin.com/in/robbfraser/" target="_blank">click here</a></p>
]]></description>
      <pubDate>Tue, 31 May 2022 03:33:28 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Rob discusses:</p><ul><li>His journey from a £1000 startup</li><li>Why he had to change his brand's name</li><li>How he and his team reacted and how they coped</li><li>His thoughts on what a brand really is</li><li>His plans for the future</li></ul><p>To find out more about Outway, <a href="https://www.outway.com/" target="_blank">click here</a>.</p><p>To connect with Rob, <a href="https://www.linkedin.com/in/robbfraser/" target="_blank">click here</a></p>
]]></content:encoded>
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      <itunes:title>How to deal with roadblocks as a Shopify brand</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:38:19</itunes:duration>
      <itunes:summary>In this episode, CEO of Outway, Rob Fraser discusses how his brand was forced to change its name and how they dealt with the roadblock.</itunes:summary>
      <itunes:subtitle>In this episode, CEO of Outway, Rob Fraser discusses how his brand was forced to change its name and how they dealt with the roadblock.</itunes:subtitle>
      <itunes:keywords>branding, marketing, digital marketing, ceo, founder, brand, shopify plus, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How conversational commerce is changing the way we sell</title>
      <description><![CDATA[<p>Specifically, Aaron discusses:</p><ul><li>What conversational commerce is and why it's important</li><li>What factors have contributed to its growth</li><li>What he see's happening with conversational commerce in the next year</li><li>How Haptik can help</li></ul><p>Find out more about <a href="https://www.haptik.ai/" target="_blank">Haptik.</a></p><p>To connect with Aaron, <a href="https://www.linkedin.com/in/aaronshagrin/">click here</a>.</p>
]]></description>
      <pubDate>Tue, 24 May 2022 05:51:16 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Aaron discusses:</p><ul><li>What conversational commerce is and why it's important</li><li>What factors have contributed to its growth</li><li>What he see's happening with conversational commerce in the next year</li><li>How Haptik can help</li></ul><p>Find out more about <a href="https://www.haptik.ai/" target="_blank">Haptik.</a></p><p>To connect with Aaron, <a href="https://www.linkedin.com/in/aaronshagrin/">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How conversational commerce is changing the way we sell</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:28:14</itunes:duration>
      <itunes:summary>In this episode, Aaron Shagrin, SVP Americas, UK, and EU at Haptik discusses how Shopify Plus customers can use conversational commerce to drive revenue and stickiness across Acquisition, Conversion, Support, and Retention.</itunes:summary>
      <itunes:subtitle>In this episode, Aaron Shagrin, SVP Americas, UK, and EU at Haptik discusses how Shopify Plus customers can use conversational commerce to drive revenue and stickiness across Acquisition, Conversion, Support, and Retention.</itunes:subtitle>
      <itunes:keywords>digital marketing, chat, shopify plus, chatbot, shopify, conversational commerce, ecommerce, ai, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How user privacy is affecting marketing for Shopify stores</title>
      <description><![CDATA[<p>Specifically, Shanif discusses:</p><ul><li>Are changes to privacy good or bad for online shoppers?</li><li>What affect iOS has had already</li><li>How third party cookies are not being looked at, but should.</li><li>How Apteo is helping Shopify merchants cope with the changes.</li></ul><p>To find out more about Shanif and Apteo, <a href="https://www.apteo.co/" target="_blank">click here</a>.</p><p>To connect with Shanif on Linkedin, <a href="https://www.linkedin.com/in/shanifdhanani/" target="_blank">click here</a>.</p><p> </p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 17 May 2022 07:43:28 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Shanif discusses:</p><ul><li>Are changes to privacy good or bad for online shoppers?</li><li>What affect iOS has had already</li><li>How third party cookies are not being looked at, but should.</li><li>How Apteo is helping Shopify merchants cope with the changes.</li></ul><p>To find out more about Shanif and Apteo, <a href="https://www.apteo.co/" target="_blank">click here</a>.</p><p>To connect with Shanif on Linkedin, <a href="https://www.linkedin.com/in/shanifdhanani/" target="_blank">click here</a>.</p><p> </p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>How user privacy is affecting marketing for Shopify stores</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:30:04</itunes:duration>
      <itunes:summary>In this episode, Shanif Dhanani, co-founder &amp; CEO of Apteo, discusses how changes in privacy have already affected advertising for Shopify merchants and what&apos;s to come over the next year.</itunes:summary>
      <itunes:subtitle>In this episode, Shanif Dhanani, co-founder &amp; CEO of Apteo, discusses how changes in privacy have already affected advertising for Shopify merchants and what&apos;s to come over the next year.</itunes:subtitle>
      <itunes:keywords>ios, digital marketing, shopify plus, shopify, facebook ads, apple, google</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>81</itunes:episode>
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      <title>Can packaging be a retention marketing tool?</title>
      <description><![CDATA[<p>Specifically, Douglas discusses:</p><ul><li>Why packaging is a profit centre, not a cost centre</li><li>How Penny Black is allowing its customers to achieve a 15% conversion rate using its tool</li><li>Why now is the time to think about retention.</li></ul><p>To find out more about Penny Black, <a href="https://pennyblack.io/" target="_blank">click here</a>.</p><p>To connect with Doug on LinkedIn, <a href="https://www.linkedin.com/in/douglasrfranklin/" target="_blank">click here.</a></p><p> </p>
]]></description>
      <pubDate>Tue, 10 May 2022 05:20:46 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Douglas discusses:</p><ul><li>Why packaging is a profit centre, not a cost centre</li><li>How Penny Black is allowing its customers to achieve a 15% conversion rate using its tool</li><li>Why now is the time to think about retention.</li></ul><p>To find out more about Penny Black, <a href="https://pennyblack.io/" target="_blank">click here</a>.</p><p>To connect with Doug on LinkedIn, <a href="https://www.linkedin.com/in/douglasrfranklin/" target="_blank">click here.</a></p><p> </p>
]]></content:encoded>
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      <itunes:title>Can packaging be a retention marketing tool?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:23:35</itunes:duration>
      <itunes:summary>In this episode, CEO of Penny Black, Douglas Franklin, discusses how eCommerce packaging can be used as a retention marketing tool.</itunes:summary>
      <itunes:subtitle>In this episode, CEO of Penny Black, Douglas Franklin, discusses how eCommerce packaging can be used as a retention marketing tool.</itunes:subtitle>
      <itunes:keywords>marketing, packaging, shopify plus, shopify, retention, ecommerce, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>What are the current trends in eCommerce ad campaigns?</title>
      <description><![CDATA[<p>Specifically, Colby discusses:</p><ul><li>The good, the bad and the ugly of Facebook ads right now.</li><li>The opportunities with ads that need to be jumped on.</li><li>Why he created an 'education first' agency.</li></ul><p>To find out more about Colby and Brighter Click, <a href="https://www.brighterclick.com/">click here</a>.</p><p>To connect with Colby on Linkedin, <a href="https://www.linkedin.com/in/colby-flood/">click here.</a></p><p> </p><p> </p>
]]></description>
      <pubDate>Thu, 5 May 2022 05:34:32 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Colby discusses:</p><ul><li>The good, the bad and the ugly of Facebook ads right now.</li><li>The opportunities with ads that need to be jumped on.</li><li>Why he created an 'education first' agency.</li></ul><p>To find out more about Colby and Brighter Click, <a href="https://www.brighterclick.com/">click here</a>.</p><p>To connect with Colby on Linkedin, <a href="https://www.linkedin.com/in/colby-flood/">click here.</a></p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>What are the current trends in eCommerce ad campaigns?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/11f1c703-1038-4640-bb9a-33da32630d98/3000x3000/shopify-across-the-pond-2022-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:23:20</itunes:duration>
      <itunes:summary>In this episode, Colby Flood, founder of Brighter Click, discusses the changes in the paid ad landscape and what Shopify merchants should be focusing on in the new era of ads.

</itunes:summary>
      <itunes:subtitle>In this episode, Colby Flood, founder of Brighter Click, discusses the changes in the paid ad landscape and what Shopify merchants should be focusing on in the new era of ads.

</itunes:subtitle>
      <itunes:keywords>media buying, zero party data, shopify plus, facebook, shopify, paid media, facebook ads, ecommerce, instagram</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Why you should build your social media program in house</title>
      <description><![CDATA[<p>Specifically, she discusses:</p><ul><li>Why  68% of people don't think brands share interesting content.</li><li>Why agencies can't do socials like brands</li><li>The three types of content that should be posted</li><li>How your marketing (and social media marketing) strategy needs to change completely, depending on your business type, market, and customer.</li></ul><p>To find out more about Katie, <a href="https://www.strongbrandsocial.com/express1" target="_blank">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 12 Apr 2022 08:30:28 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, she discusses:</p><ul><li>Why  68% of people don't think brands share interesting content.</li><li>Why agencies can't do socials like brands</li><li>The three types of content that should be posted</li><li>How your marketing (and social media marketing) strategy needs to change completely, depending on your business type, market, and customer.</li></ul><p>To find out more about Katie, <a href="https://www.strongbrandsocial.com/express1" target="_blank">click here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>Why you should build your social media program in house</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:29:56</itunes:duration>
      <itunes:summary>In this episode, Katie, the founder of KW Content, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands, discusses why brands should define their social media program in house.</itunes:summary>
      <itunes:subtitle>In this episode, Katie, the founder of KW Content, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands, discusses why brands should define their social media program in house.</itunes:subtitle>
      <itunes:keywords>marketing, social media marketing, digital marketing, shopify plus, shopify, ecommerce, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can a Shopify brand excite and engage customers?</title>
      <description><![CDATA[<p>Specifically, Adison discusses:</p><ul><li>The P&Co Journey and the journey to consulting</li><li>Building Community and what this means for  retention</li><li>Brand Strategy vs Marketing.</li></ul><p>To find out more about Adison, <a href="https://www.adisonclark.com/">click here</a></p>
]]></description>
      <pubDate>Tue, 5 Apr 2022 05:37:59 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Adison discusses:</p><ul><li>The P&Co Journey and the journey to consulting</li><li>Building Community and what this means for  retention</li><li>Brand Strategy vs Marketing.</li></ul><p>To find out more about Adison, <a href="https://www.adisonclark.com/">click here</a></p>
]]></content:encoded>
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      <itunes:title>How can a Shopify brand excite and engage customers?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/a42c9f6c-4e67-48fc-b672-f7c899b63b10/3000x3000/shopify-across-the-pond-2022.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:13</itunes:duration>
      <itunes:summary>In this episode, Adison Clark Co-Founder of DTC Fashion brand P&amp;Co and now Marketing Consultant discusses why 2022 is the year to double down on retention and experiences.

</itunes:summary>
      <itunes:subtitle>In this episode, Adison Clark Co-Founder of DTC Fashion brand P&amp;Co and now Marketing Consultant discusses why 2022 is the year to double down on retention and experiences.

</itunes:subtitle>
      <itunes:keywords>digital marketing, shopify plus, shopify, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>77</itunes:episode>
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      <title>How can technology help your sustainability story relevant?</title>
      <description><![CDATA[<p>Specifically, Austin discusses:</p><ul><li>The importance of sustainability for consumers and business.</li><li>The current challenges with understanding environmental and social impact at a product level.</li><li>How technology can solve this and create a competitive advantage for business.</li></ul><p>To find out more about Austin and Dayrize, <a href="https://www.dayrize.io/" target="_blank">click here</a>.</p><p> </p><p> </p>
]]></description>
      <pubDate>Wed, 30 Mar 2022 07:36:14 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Austin discusses:</p><ul><li>The importance of sustainability for consumers and business.</li><li>The current challenges with understanding environmental and social impact at a product level.</li><li>How technology can solve this and create a competitive advantage for business.</li></ul><p>To find out more about Austin and Dayrize, <a href="https://www.dayrize.io/" target="_blank">click here</a>.</p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>How can technology help your sustainability story relevant?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/542a686f-3007-43f9-aa9f-7a69c7e016fe/3000x3000/shopify-across-the-pond-2022-3.jpg?aid=rss_feed"/>
      <itunes:duration>00:24:55</itunes:duration>
      <itunes:summary>In this episode, Austin Simms from Dayrize will discuss the latest in climate technology and how it is making impact transparency available to all businesses.</itunes:summary>
      <itunes:subtitle>In this episode, Austin Simms from Dayrize will discuss the latest in climate technology and how it is making impact transparency available to all businesses.</itunes:subtitle>
      <itunes:keywords>supply chain, sustainability, shopify plus, shopify, ecommerce, product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>76</itunes:episode>
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      <title>How can you engage bored customers?</title>
      <description><![CDATA[<p>Specifically, Michael discusses:</p><ul><li>The wrong assumptions we make about customers.</li><li>Customers buying 'stories'.</li><li>Why we should look beyond our own verticals for inspiration.</li></ul><p>To find out more about Michael and his work, <a href="https://www.michaelsolomon.com/">click here</a>.</p><p>If you'd like to join one of Michaels courses, more information can be <a href="https://michael-solomon-s-school.teachable.com/p/engage">found here</a>.</p><p>P.S. You need to <a href="https://www.amazon.co.uk/New-Chameleons-Connect-Consumers-Categorization/dp/1398600040">read this </a></p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 22 Mar 2022 06:51:27 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Michael discusses:</p><ul><li>The wrong assumptions we make about customers.</li><li>Customers buying 'stories'.</li><li>Why we should look beyond our own verticals for inspiration.</li></ul><p>To find out more about Michael and his work, <a href="https://www.michaelsolomon.com/">click here</a>.</p><p>If you'd like to join one of Michaels courses, more information can be <a href="https://michael-solomon-s-school.teachable.com/p/engage">found here</a>.</p><p>P.S. You need to <a href="https://www.amazon.co.uk/New-Chameleons-Connect-Consumers-Categorization/dp/1398600040">read this </a></p><p> </p><p> </p>
]]></content:encoded>
      <enclosure length="33805021" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/36b33068-b58b-4c8f-9661-9f88eceffb0c/audio/993ed2f6-6433-400e-9452-e176ca0be26c/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can you engage bored customers?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/d29892d8-2c95-4d0b-bb46-ce4a218ba60b/3000x3000/shopify-across-the-pond-2022-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:07</itunes:duration>
      <itunes:summary>In this episode, author and speaker Prof. Michael Solomon from Saint Joseph&apos;s University discusses how to ramp up engagement with your product or service.</itunes:summary>
      <itunes:subtitle>In this episode, author and speaker Prof. Michael Solomon from Saint Joseph&apos;s University discusses how to ramp up engagement with your product or service.</itunes:subtitle>
      <itunes:keywords>digital marketing, consumer behaviour, shopify plus, shopify, ecommerce, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>75</itunes:episode>
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      <title>How can you use zero party data in 2022?</title>
      <description><![CDATA[<p>Specifically, Erica discusses:</p><ul><li>What it is, why it matters and how to collect it</li><li>3+ ways that brands can leverage zero-party data in their marketing efforts</li><li>Strategies of brands such as Hunter and Gather</li></ul><p>To find out more about Octane AI, <a href="https://www.octaneai.com/">click here</a>.</p>
]]></description>
      <pubDate>Tue, 15 Mar 2022 08:22:51 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Erica discusses:</p><ul><li>What it is, why it matters and how to collect it</li><li>3+ ways that brands can leverage zero-party data in their marketing efforts</li><li>Strategies of brands such as Hunter and Gather</li></ul><p>To find out more about Octane AI, <a href="https://www.octaneai.com/">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How can you use zero party data in 2022?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/dc258d81-2138-4ef3-8086-cc822e472877/3000x3000/shopify-across-the-pond-2022-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:25:28</itunes:duration>
      <itunes:summary> In this episode, Erica Korff from Octane AI discusses how Shopify brands can use zero-party data in 2022.</itunes:summary>
      <itunes:subtitle> In this episode, Erica Korff from Octane AI discusses how Shopify brands can use zero-party data in 2022.</itunes:subtitle>
      <itunes:keywords>quiz, zero pary data, octane ai, shopify plus, shopify, ecommerce, email, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>74</itunes:episode>
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      <title>How can Shopify brands navigate today&apos;s chaotic supply chain?</title>
      <description><![CDATA[<p>Specifically, Francois discusses:</p><ul><li>2020, 2021 global supply chain and the knock on effects that the pandemic has had on the world of eCommerce.</li><li>Solutions brands have used to build a more resilient supply chain and the foresight required to do this.</li><li>Effective sourcing methods - relationship based and it's benefits vs. transactional (even if transactional works).</li></ul><p>To find out more about Noviland, <a href="https://noviland.com/" target="_blank">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 8 Mar 2022 11:25:46 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Francois discusses:</p><ul><li>2020, 2021 global supply chain and the knock on effects that the pandemic has had on the world of eCommerce.</li><li>Solutions brands have used to build a more resilient supply chain and the foresight required to do this.</li><li>Effective sourcing methods - relationship based and it's benefits vs. transactional (even if transactional works).</li></ul><p>To find out more about Noviland, <a href="https://noviland.com/" target="_blank">click here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>How can Shopify brands navigate today&apos;s chaotic supply chain?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/8ce89bc9-17c5-49ec-91df-534997d2eb67/3000x3000/shopify-across-the-pond-2022.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:24</itunes:duration>
      <itunes:summary>In this episode, Francois Jaffres from Noviland &amp; the Link Up Leaders podcast discusses the realities of today&apos;s supply chain and sourcing challenges from China and how eCommerce Brands can effectively navigate them in 2022.</itunes:summary>
      <itunes:subtitle>In this episode, Francois Jaffres from Noviland &amp; the Link Up Leaders podcast discusses the realities of today&apos;s supply chain and sourcing challenges from China and how eCommerce Brands can effectively navigate them in 2022.</itunes:subtitle>
      <itunes:keywords>supply chain, shipping, shopify plus, shopify, sourcing, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>73</itunes:episode>
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      <title>Lessons from 10 years of a multi-million shopify brand</title>
      <description><![CDATA[<p>Specifically, David discusses:</p><ul><li>Thoughts on the 'get rich quick fallacy' of eCommerce.</li><li>His unusual founder story</li><li>Setbacks including stolen stock and a warehouse fire</li></ul><p>To find out more about David, <a href="https://www.linkedin.com/in/davidmichaelpowell/">click here</a> and checkout <a href="https://www.304clothing.com/">304 clothing</a>.</p>
]]></description>
      <pubDate>Tue, 22 Feb 2022 07:25:53 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, David discusses:</p><ul><li>Thoughts on the 'get rich quick fallacy' of eCommerce.</li><li>His unusual founder story</li><li>Setbacks including stolen stock and a warehouse fire</li></ul><p>To find out more about David, <a href="https://www.linkedin.com/in/davidmichaelpowell/">click here</a> and checkout <a href="https://www.304clothing.com/">304 clothing</a>.</p>
]]></content:encoded>
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      <itunes:title>Lessons from 10 years of a multi-million shopify brand</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/38d50a6e-7606-4d0a-8879-3ca63b225955/3000x3000/case-study.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:04</itunes:duration>
      <itunes:summary>In this episode, we talk to David from 304 Clothing about how he has navigated through countless set backs to grow his brand to a multi million pound Shopify brand.</itunes:summary>
      <itunes:subtitle>In this episode, we talk to David from 304 Clothing about how he has navigated through countless set backs to grow his brand to a multi million pound Shopify brand.</itunes:subtitle>
      <itunes:keywords>founder, shopify plus, 304 clothing, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>72</itunes:episode>
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      <title>How to build a great marketing plan for your Shopify business</title>
      <description><![CDATA[<p>Specifically, Chloe discusses:</p><ul><li>Understanding your customer segments</li><li>The power of getting your messaging spot on</li><li>Finding the right marketing methods to grow your business</li></ul><p>Chloe's marketing focused summit for 2022 will be announced soon, for now though you can sign still sign up to her previous summit for free, and that will put you on the list to hear about the new one.</p><p><a href="https://summit.ecommercemasterplan.com/" target="_blank">SIGN UP HERE</a></p><p>To find out more and to connect with Chloe, use the social links below:</p><p><a href="https://www.google.com/url?q=http%3A%2F%2Ftwitter.com%2Fchloethomasecom&sa=D&ust=1643884247304000&usg=AOvVaw2MuyL5oum-1uYP7FCPH50C" target="_blank">twitter.com/chloethomasecom</a><br /><a href="https://www.google.com/url?q=http%3A%2F%2Ftwitter.com%2Fecommasterplan&sa=D&ust=1643884247304000&usg=AOvVaw1Phtn7zTUwmR3SREo7DQ3j" target="_blank">twitter.com/ecommasterplan</a><br /><a href="https://www.google.com/url?q=http%3A%2F%2Ffacebook.com%2Fecommercemasterplanpage&sa=D&ust=1643884247304000&usg=AOvVaw136a1329TQ6DtEifxvNJsX" target="_blank">facebook.com/ecommercemasterplanpage</a><br /><a href="https://www.google.com/url?q=http%3A%2F%2Fuk.linkedin.com%2Fin%2Fchloethomasecommerce%2F&sa=D&ust=1643884247304000&usg=AOvVaw2X_gtBB_NUIvyxAtj8AFU_" target="_blank">uk.linkedin.com/in/chloethomasecommerce/</a><br /><a href="https://www.google.com/url?q=https%3A%2F%2Fwww.instagram.com%2Fecommasterplan%2F&sa=D&ust=1643884247304000&usg=AOvVaw3dfqfJXkdMeG8L55fze-Fj" target="_blank">https://www.instagram.com/ecommasterplan/</a></p>
]]></description>
      <pubDate>Tue, 15 Feb 2022 07:27:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Chloe discusses:</p><ul><li>Understanding your customer segments</li><li>The power of getting your messaging spot on</li><li>Finding the right marketing methods to grow your business</li></ul><p>Chloe's marketing focused summit for 2022 will be announced soon, for now though you can sign still sign up to her previous summit for free, and that will put you on the list to hear about the new one.</p><p><a href="https://summit.ecommercemasterplan.com/" target="_blank">SIGN UP HERE</a></p><p>To find out more and to connect with Chloe, use the social links below:</p><p><a href="https://www.google.com/url?q=http%3A%2F%2Ftwitter.com%2Fchloethomasecom&sa=D&ust=1643884247304000&usg=AOvVaw2MuyL5oum-1uYP7FCPH50C" target="_blank">twitter.com/chloethomasecom</a><br /><a href="https://www.google.com/url?q=http%3A%2F%2Ftwitter.com%2Fecommasterplan&sa=D&ust=1643884247304000&usg=AOvVaw1Phtn7zTUwmR3SREo7DQ3j" target="_blank">twitter.com/ecommasterplan</a><br /><a href="https://www.google.com/url?q=http%3A%2F%2Ffacebook.com%2Fecommercemasterplanpage&sa=D&ust=1643884247304000&usg=AOvVaw136a1329TQ6DtEifxvNJsX" target="_blank">facebook.com/ecommercemasterplanpage</a><br /><a href="https://www.google.com/url?q=http%3A%2F%2Fuk.linkedin.com%2Fin%2Fchloethomasecommerce%2F&sa=D&ust=1643884247304000&usg=AOvVaw2X_gtBB_NUIvyxAtj8AFU_" target="_blank">uk.linkedin.com/in/chloethomasecommerce/</a><br /><a href="https://www.google.com/url?q=https%3A%2F%2Fwww.instagram.com%2Fecommasterplan%2F&sa=D&ust=1643884247304000&usg=AOvVaw3dfqfJXkdMeG8L55fze-Fj" target="_blank">https://www.instagram.com/ecommasterplan/</a></p>
]]></content:encoded>
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      <itunes:title>How to build a great marketing plan for your Shopify business</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/74e11b6f-3bda-4f5f-91b7-c7d496ec5edf/3000x3000/shopify-across-the-pond-2020-28.jpg?aid=rss_feed"/>
      <itunes:duration>00:50:35</itunes:duration>
      <itunes:summary>In this episode, Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast, Chloe Thomas discusses building a great marketing plan, building your customer master plan.</itunes:summary>
      <itunes:subtitle>In this episode, Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast, Chloe Thomas discusses building a great marketing plan, building your customer master plan.</itunes:subtitle>
      <itunes:keywords>marketing, digital marketing, shopify, ecommerce, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>71</itunes:episode>
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      <title>Why is benchmarking so important for Klaviyo users?</title>
      <description><![CDATA[<p>Specifically, they discuss:</p><ul><li>What is data science?</li><li>How are Klaviyo benchmarks created?</li><li>Which are the most important benchmarks for Klaviyo users?</li></ul><p>Check out some great resources here:</p><p>Help centre guide to Benchmarks:</p><p> <a href="https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-Klaviyo" target="_blank">https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-Klaviyo</a></p><p>The Klaviyo Data Science podcast:</p><p><a href="https://medium.com/klaviyo-data-science/tagged/podcast" target="_blank">https://medium.com/klaviyo-data-science/tagged/podcast</a></p>
]]></description>
      <pubDate>Wed, 9 Feb 2022 07:08:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, they discuss:</p><ul><li>What is data science?</li><li>How are Klaviyo benchmarks created?</li><li>Which are the most important benchmarks for Klaviyo users?</li></ul><p>Check out some great resources here:</p><p>Help centre guide to Benchmarks:</p><p> <a href="https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-Klaviyo" target="_blank">https://help.klaviyo.com/hc/en-us/articles/360050110072-Guide-to-Benchmarks-in-Klaviyo</a></p><p>The Klaviyo Data Science podcast:</p><p><a href="https://medium.com/klaviyo-data-science/tagged/podcast" target="_blank">https://medium.com/klaviyo-data-science/tagged/podcast</a></p>
]]></content:encoded>
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      <itunes:title>Why is benchmarking so important for Klaviyo users?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/ce5c29cb-5ed1-4f29-a3f2-7839029b0064/3000x3000/shopify-across-the-pond-2020-27.jpg?aid=rss_feed"/>
      <itunes:duration>00:31:17</itunes:duration>
      <itunes:summary>In this episode, Michael Lawson and Mariza Ebling from Klaviyo talk about their work in data science and what goes into creating benchmarks for Klaviyo users to gain insights for their growth. </itunes:summary>
      <itunes:subtitle>In this episode, Michael Lawson and Mariza Ebling from Klaviyo talk about their work in data science and what goes into creating benchmarks for Klaviyo users to gain insights for their growth. </itunes:subtitle>
      <itunes:keywords>shopify plus, shopify, data science, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>70</itunes:episode>
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    <item>
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      <title>When is the right time to redesign your Shopify store?</title>
      <description><![CDATA[<p>Specifically, James discusses:</p><ul><li>The most common reasons merchants believe they need to redesign for versus what really turns the needle.</li><li>What he see's as the most important factors to get right.</li><li>How to get started on a redesign project.</li></ul><p>To find out more about James, connect with him <a href="https://www.linkedin.com/in/james-ingleton-a0a152107/" target="_blank">here</a>. </p>
]]></description>
      <pubDate>Tue, 1 Feb 2022 06:09:17 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, James discusses:</p><ul><li>The most common reasons merchants believe they need to redesign for versus what really turns the needle.</li><li>What he see's as the most important factors to get right.</li><li>How to get started on a redesign project.</li></ul><p>To find out more about James, connect with him <a href="https://www.linkedin.com/in/james-ingleton-a0a152107/" target="_blank">here</a>. </p>
]]></content:encoded>
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      <itunes:title>When is the right time to redesign your Shopify store?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/c7297cea-9f19-401b-92c2-f38f09a8fb11/3000x3000/shopify-across-the-pond-2020-25.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:13</itunes:duration>
      <itunes:summary>James Ingleton, Senior UI/UX designer at Blend Commerce, talks to Adam about the factors that merchants need to consider when they&apos;re looking to redesign their Shopify store.</itunes:summary>
      <itunes:subtitle>James Ingleton, Senior UI/UX designer at Blend Commerce, talks to Adam about the factors that merchants need to consider when they&apos;re looking to redesign their Shopify store.</itunes:subtitle>
      <itunes:keywords>shopify plus, ui, shopify, ux, design, customer experience</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>69</itunes:episode>
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      <title>How can you use Partnership Marketing to grow your Shopify brand at no cost?</title>
      <description><![CDATA[<p>Specifically, Dustin discusses:</p><ul><li>What partnership marketing means for a Shopify brand</li><li>Ideas and examples of how to use partnership marketing</li><li>How partnership marketing fits into other marketing channels</li></ul><p>To get access to Dustin's partnership marketing blueprint, free of charge, <a href="https://simplesuccesscoaching.com/partner" target="_blank">click here</a>.</p><p>Want to get more? join Dustin's live implementation workshop <a href="https://simplesuccesscoaching.com/join" target="_blank">here</a>.</p>
]]></description>
      <pubDate>Tue, 25 Jan 2022 07:37:39 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Dustin discusses:</p><ul><li>What partnership marketing means for a Shopify brand</li><li>Ideas and examples of how to use partnership marketing</li><li>How partnership marketing fits into other marketing channels</li></ul><p>To get access to Dustin's partnership marketing blueprint, free of charge, <a href="https://simplesuccesscoaching.com/partner" target="_blank">click here</a>.</p><p>Want to get more? join Dustin's live implementation workshop <a href="https://simplesuccesscoaching.com/join" target="_blank">here</a>.</p>
]]></content:encoded>
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      <itunes:title>How can you use Partnership Marketing to grow your Shopify brand at no cost?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/6e20efd5-5ca5-41e8-b15c-da3f92dae2c6/3000x3000/shopify-across-the-pond-2020-24.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:42</itunes:duration>
      <itunes:summary>In this episode, Dustin Riechmann from FireCreek Snacks discusses how to leverage Partnership Marketing to scale your Shopify sales and massively expand your online network</itunes:summary>
      <itunes:subtitle>In this episode, Dustin Riechmann from FireCreek Snacks discusses how to leverage Partnership Marketing to scale your Shopify sales and massively expand your online network</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>68</itunes:episode>
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      <title>Can you start a Shopify store while at College?</title>
      <description><![CDATA[<p>Specifically, Michael discusses:</p><ul><li>His 'Why' and how the business came to fruition</li><li>Pain points of growing</li><li>How he balances entrepreneurship with other goals</li></ul><p>To connect with Michael, please email him vis <a href="mailto:michaelwhitemg@gmail.com" target="_blank">michaelwhitemg@gmail.com</a></p><p>To find out more about his business, <a href="https://wallacewhiteco.com/">click here</a></p>
]]></description>
      <pubDate>Wed, 19 Jan 2022 06:17:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Michael discusses:</p><ul><li>His 'Why' and how the business came to fruition</li><li>Pain points of growing</li><li>How he balances entrepreneurship with other goals</li></ul><p>To connect with Michael, please email him vis <a href="mailto:michaelwhitemg@gmail.com" target="_blank">michaelwhitemg@gmail.com</a></p><p>To find out more about his business, <a href="https://wallacewhiteco.com/">click here</a></p>
]]></content:encoded>
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      <itunes:title>Can you start a Shopify store while at College?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/5760b459-1dd5-40cd-9777-3c1732d94d33/3000x3000/shopify-across-the-pond-2020-23.jpg?aid=rss_feed"/>
      <itunes:duration>00:22:29</itunes:duration>
      <itunes:summary>Michael is the co-founder of the premium sport watch Wallace White. He is also a recording artist and Wilhelmina model in NYC. In this episode, Michael will discuss balancing passions and entrepreneurship.
</itunes:summary>
      <itunes:subtitle>Michael is the co-founder of the premium sport watch Wallace White. He is also a recording artist and Wilhelmina model in NYC. In this episode, Michael will discuss balancing passions and entrepreneurship.
</itunes:subtitle>
      <itunes:keywords>branding, marketing, founder, startup, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>67</itunes:episode>
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      <title>How can Shopify stores grow with no-code tools?</title>
      <description><![CDATA[<p>Specifically, Kaus discusses:</p><ul><li>Where merchants typically go wrong when it comes to in-store marketing and merchandising</li><li>How no-code automations can help DTC brands run high-converting online stores</li><li>Live examples of strategies implemented by top DTC brands worldwide</li></ul><p>To find out more and connect with Kaus, <a href="https://www.linkedin.com/in/kmanjita/#">click here</a> and learn more about Mason <a href="https://getmason.io/">here</a></p>
]]></description>
      <pubDate>Tue, 11 Jan 2022 06:42:38 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Kaus discusses:</p><ul><li>Where merchants typically go wrong when it comes to in-store marketing and merchandising</li><li>How no-code automations can help DTC brands run high-converting online stores</li><li>Live examples of strategies implemented by top DTC brands worldwide</li></ul><p>To find out more and connect with Kaus, <a href="https://www.linkedin.com/in/kmanjita/#">click here</a> and learn more about Mason <a href="https://getmason.io/">here</a></p>
]]></content:encoded>
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      <itunes:title>How can Shopify stores grow with no-code tools?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/f1f2333e-4011-4805-bbf0-c9d23e083239/3000x3000/shopify-across-the-pond-2020-22.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:00</itunes:duration>
      <itunes:summary>n this episode, Kausambi Manjita (CEO &amp; Co-Founder at Mason) discusses how no-code automation is changing the way ecommerce businesses win today. Deep-dive into how you can keep your stores up-to-date with inventory, price changes, etc. - and run end-to-end operations on autopilot with nocode.</itunes:summary>
      <itunes:subtitle>n this episode, Kausambi Manjita (CEO &amp; Co-Founder at Mason) discusses how no-code automation is changing the way ecommerce businesses win today. Deep-dive into how you can keep your stores up-to-date with inventory, price changes, etc. - and run end-to-end operations on autopilot with nocode.</itunes:subtitle>
      <itunes:keywords>digital marketing, shopify plus, shopify, coding</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>66</itunes:episode>
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      <title>How can Shopify stores create seamless customer experience journeys?</title>
      <description><![CDATA[<p>Specifically, Shir discusses:</p><ul><li>The power of Visual AI for seamless CX</li><li>The impact of truly understanding what your shoppers want</li><li>Omnichannel experiences and the human touch online</li></ul><p>To find out more about Syte, <a href="https://www.syte.ai/">click here</a>.</p><p>To connect with Shir, <a href="https://www.linkedin.com/in/shiribgui/">click here</a>.</p>
]]></description>
      <pubDate>Tue, 14 Dec 2021 06:00:08 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Shir discusses:</p><ul><li>The power of Visual AI for seamless CX</li><li>The impact of truly understanding what your shoppers want</li><li>Omnichannel experiences and the human touch online</li></ul><p>To find out more about Syte, <a href="https://www.syte.ai/">click here</a>.</p><p>To connect with Shir, <a href="https://www.linkedin.com/in/shiribgui/">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How can Shopify stores create seamless customer experience journeys?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/47781f6e-f32b-41b7-a04b-f8c8475ac2a1/3000x3000/shopify-across-the-pond-2020-21.jpg?aid=rss_feed"/>
      <itunes:duration>00:23:07</itunes:duration>
      <itunes:summary>In this episode, Shir Ibgui from Syte discusses how retailers can create more seamless shopping experiences for their shoppers and how that improves their lifetime value.</itunes:summary>
      <itunes:subtitle>In this episode, Shir Ibgui from Syte discusses how retailers can create more seamless shopping experiences for their shoppers and how that improves their lifetime value.</itunes:subtitle>
      <itunes:keywords>shopify, ecommerce, ai, customer experience, cx</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>65</itunes:episode>
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      <title>How Shopify stores can create mobile shopping experiences that boost sales?</title>
      <description><![CDATA[<p>Specifically, Laura discusses:</p><ul><li>Why Shopify merchants forget about mobile and why they shouldn't</li><li>What Shopify brands should be doing for the rest of the holiday season</li><li>The role of AR and VR for Shopify brands.</li><li>How famous can help Shopify merchants</li></ul><p>To find out more about Laura and Famous, <a href="https://famous.co/" target="_blank">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 7 Dec 2021 10:58:41 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Laura discusses:</p><ul><li>Why Shopify merchants forget about mobile and why they shouldn't</li><li>What Shopify brands should be doing for the rest of the holiday season</li><li>The role of AR and VR for Shopify brands.</li><li>How famous can help Shopify merchants</li></ul><p>To find out more about Laura and Famous, <a href="https://famous.co/" target="_blank">click here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>How Shopify stores can create mobile shopping experiences that boost sales?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/2be75805-4418-4172-adc9-5c997de6ab7d/3000x3000/shopify-across-the-pond-2020-20.jpg?aid=rss_feed"/>
      <itunes:duration>00:17:56</itunes:duration>
      <itunes:summary>In this episode, Laura Haines, Chief Product Officer from Famous discusses how businesses can leverage key strategies and trends to capitalise on the holiday season and drive conversion going into 2022.

</itunes:summary>
      <itunes:subtitle>In this episode, Laura Haines, Chief Product Officer from Famous discusses how businesses can leverage key strategies and trends to capitalise on the holiday season and drive conversion going into 2022.

</itunes:subtitle>
      <itunes:keywords>mobile, shopify, ecommerce, e-commerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>64</itunes:episode>
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      <title>How to grow your Shopify store without losing equity</title>
      <description><![CDATA[<p>Specifically, Pedro discusses:</p><p>1. His personal experience of losing equity<br />2. Non-Dilutive Capital as a Solution.<br />3. The Ecosystem of Growth.</p><p>To find out more about Clearco, <a href="https://clear.co/en-uk/" target="_blank">click here</a>.</p><p>To connect with Pedro, <a href="https://www.linkedin.com/in/pedromiranda5/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Tue, 30 Nov 2021 08:22:44 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Pedro discusses:</p><p>1. His personal experience of losing equity<br />2. Non-Dilutive Capital as a Solution.<br />3. The Ecosystem of Growth.</p><p>To find out more about Clearco, <a href="https://clear.co/en-uk/" target="_blank">click here</a>.</p><p>To connect with Pedro, <a href="https://www.linkedin.com/in/pedromiranda5/" target="_blank">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How to grow your Shopify store without losing equity</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/603c87b1-6b0b-43ac-9dd7-b0a7f2f55f64/3000x3000/shopify-across-the-pond-2020-19.jpg?aid=rss_feed"/>
      <itunes:duration>00:25:49</itunes:duration>
      <itunes:summary>In this episode, Pedro Miranda from Clearco discusses how non-dilutive capital can help founders scale their businesses.</itunes:summary>
      <itunes:subtitle>In this episode, Pedro Miranda from Clearco discusses how non-dilutive capital can help founders scale their businesses.</itunes:subtitle>
      <itunes:keywords>capital, funding, clearco, shopify plus, shopify, finance</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>63</itunes:episode>
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      <title>How to start a £1m turnover Shopify store from home with just £300</title>
      <description><![CDATA[<p>Specifically, George  discusses:</p><ul><li>His story about starting from home and scaling to a new warehouse.</li><li>The mistakes to avoid when starting out.</li><li>The apps and tools that he swears by</li></ul><p>To find out more about George and his business, <a href="https://proteinpackage.co.uk/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Tue, 23 Nov 2021 09:34:57 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, George  discusses:</p><ul><li>His story about starting from home and scaling to a new warehouse.</li><li>The mistakes to avoid when starting out.</li><li>The apps and tools that he swears by</li></ul><p>To find out more about George and his business, <a href="https://proteinpackage.co.uk/" target="_blank">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How to start a £1m turnover Shopify store from home with just £300</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/45112966-8249-4d21-bd02-b080a929aa61/3000x3000/shopify-across-the-pond-2020-18.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:11</itunes:duration>
      <itunes:summary>In this episode, George Greenhill from Protein Package (https://proteinpackage.co.uk/) discusses how to scale a £300 bootstrapped Shopify store to £1m in turnover from home and how they&apos;re reinventing the traditional pick and mix.</itunes:summary>
      <itunes:subtitle>In this episode, George Greenhill from Protein Package (https://proteinpackage.co.uk/) discusses how to scale a £300 bootstrapped Shopify store to £1m in turnover from home and how they&apos;re reinventing the traditional pick and mix.</itunes:subtitle>
      <itunes:keywords>email marketing, startup, shopify, ecommerce, klaviyo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>62</itunes:episode>
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      <title>How can you stay ahead of other Shopify stores with dynamic pricing?</title>
      <description><![CDATA[<p>Specifically, Burc discusses:</p><ul><li>What is dynamic pricing and why is it the optimal strategy for Shopify Sellers</li><li>How dynamic pricing works in different markets</li><li>How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors</li></ul><p>To find out more about prisync, <a href="https://prisync.com/">click here</a>.</p>
]]></description>
      <pubDate>Tue, 16 Nov 2021 05:45:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Burc discusses:</p><ul><li>What is dynamic pricing and why is it the optimal strategy for Shopify Sellers</li><li>How dynamic pricing works in different markets</li><li>How to Use Dynamic Pricing Strategy to Stay Ahead of Competitors</li></ul><p>To find out more about prisync, <a href="https://prisync.com/">click here</a>.</p>
]]></content:encoded>
      <enclosure length="26881392" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/79e075ce-7188-4bab-874a-48902fbeaef4/audio/a787426b-183f-4271-baf8-133f6535a382/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can you stay ahead of other Shopify stores with dynamic pricing?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/23d8435a-b591-4d63-98c1-93badb58a2a5/3000x3000/shopify-across-the-pond-2020-17.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:00</itunes:duration>
      <itunes:summary>In this episode, Burc Tanir from, Prisync, the dynamic pricing Shopify app, will delve into the opportunities that dynamic pricing creates for Shopify businesses and how to seize those opportunities.
</itunes:summary>
      <itunes:subtitle>In this episode, Burc Tanir from, Prisync, the dynamic pricing Shopify app, will delve into the opportunities that dynamic pricing creates for Shopify businesses and how to seize those opportunities.
</itunes:subtitle>
      <itunes:keywords>pricing, shopify plus, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>61</itunes:episode>
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      <title>How can a Shopify brand build a scalable and profitable influencer program?</title>
      <description><![CDATA[<p>Specifically, Paul discusses:</p><ul><li>How Shopify brands should think about influencer marketing in 2021</li><li>Modern Influencer Marketing Tactics for Shopify brands</li><li>Building a Scalable & Profitable Influencer Program</li><li>Why Your Brand Should be Activating Nano Influencers</li></ul><p>To find out more about Paul, connect with him <a href="https://www.linkedin.com/in/benigeri/">here</a>.</p><p>To get access to archive.ai, <a href="https://archive.ai/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Thu, 28 Oct 2021 05:43:43 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Paul discusses:</p><ul><li>How Shopify brands should think about influencer marketing in 2021</li><li>Modern Influencer Marketing Tactics for Shopify brands</li><li>Building a Scalable & Profitable Influencer Program</li><li>Why Your Brand Should be Activating Nano Influencers</li></ul><p>To find out more about Paul, connect with him <a href="https://www.linkedin.com/in/benigeri/">here</a>.</p><p>To get access to archive.ai, <a href="https://archive.ai/" target="_blank">click here</a>.</p>
]]></content:encoded>
      <enclosure length="26953753" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/e8f51479-e4ac-44b7-8610-e9dbcfd4c74e/audio/c3406aa2-d331-441a-8a59-6b74505501cc/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can a Shopify brand build a scalable and profitable influencer program?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/e319b247-87f5-4360-8b1d-c37016ecc586/3000x3000/shopify-across-the-pond-2020-16.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:01</itunes:duration>
      <itunes:summary>In this episode, Paul Benigeri from Archive discusses how can anyone build &amp; scale a profitable influencer marketing campaign for their Shopify brand.

</itunes:summary>
      <itunes:subtitle>In this episode, Paul Benigeri from Archive discusses how can anyone build &amp; scale a profitable influencer marketing campaign for their Shopify brand.

</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>60</itunes:episode>
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      <title>How to shift to data driven decisions with your Shopify store</title>
      <description><![CDATA[<p>Specifically, Richard discusses:</p><ul><li>How to set KPI's to avoid confusion</li><li>What are the steps to becoming data driven</li><li>Why data is more than just numbers</li></ul><p>To find out more and to connect with Richard, click <a href="https://www.linkedin.com/in/richardcanning/" target="_blank">here</a>.</p>
]]></description>
      <pubDate>Tue, 19 Oct 2021 07:39:46 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Richard discusses:</p><ul><li>How to set KPI's to avoid confusion</li><li>What are the steps to becoming data driven</li><li>Why data is more than just numbers</li></ul><p>To find out more and to connect with Richard, click <a href="https://www.linkedin.com/in/richardcanning/" target="_blank">here</a>.</p>
]]></content:encoded>
      <enclosure length="32916326" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/7a346051-4ff3-4ab3-9046-35e33512cba8/audio/31c1db59-0aaf-4c69-9ff9-b8dbb16756d1/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How to shift to data driven decisions with your Shopify store</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/adeb4df1-bbdd-4915-808b-d3ae95847e50/3000x3000/shopify-across-the-pond-2020-15.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:14</itunes:duration>
      <itunes:summary>In this episode, Richard Anning from Mean Decisions discusses what are the key steps to building out a solid insights process for your brand or agency.

</itunes:summary>
      <itunes:subtitle>In this episode, Richard Anning from Mean Decisions discusses what are the key steps to building out a solid insights process for your brand or agency.

</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>59</itunes:episode>
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      <title>How can you beat the recent data privacy changes by Apple, Google and Facebook?</title>
      <description><![CDATA[<p>Specifically, Ben discusses:</p><ul><li>The recent data privacy changes by Apple and upcoming ones by Google that are shaking up ecommerce marketing and advertising.</li><li>What is zero party data, how to collect it and leverage it.</li><li>Conversational Pop-ups and Shop Quizzes.</li></ul><p>To find out more about Octane AI and Shop Quizzes, <a href="https://www.octaneai.com/platform/quiz" target="_blank">click here</a>.</p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 12 Oct 2021 06:01:09 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Ben discusses:</p><ul><li>The recent data privacy changes by Apple and upcoming ones by Google that are shaking up ecommerce marketing and advertising.</li><li>What is zero party data, how to collect it and leverage it.</li><li>Conversational Pop-ups and Shop Quizzes.</li></ul><p>To find out more about Octane AI and Shop Quizzes, <a href="https://www.octaneai.com/platform/quiz" target="_blank">click here</a>.</p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>How can you beat the recent data privacy changes by Apple, Google and Facebook?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/e617791a-9d29-43ec-b8b6-39e6cfe59673/3000x3000/shopify-across-the-pond-2020-14.jpg?aid=rss_feed"/>
      <itunes:duration>00:26:54</itunes:duration>
      <itunes:summary>In this episode, Ben Parr will discuss the recent changes in data privacy and advertising, how that is affecting ecommerce brands and what tactics they can deploy today to adapt and thrive.

</itunes:summary>
      <itunes:subtitle>In this episode, Ben Parr will discuss the recent changes in data privacy and advertising, how that is affecting ecommerce brands and what tactics they can deploy today to adapt and thrive.

</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>58</itunes:episode>
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      <title>How do I create brand awareness?</title>
      <description><![CDATA[<p>Specifically, Erica discusses:</p><ul><li>Setting up an e-com store/launching a business</li><li>Organic marketing</li><li>Relationship building (with customers)</li></ul><p>To find out more and to connect with Erica, <a href="https://www.linkedin.com/in/ericabrodough/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Tue, 5 Oct 2021 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Erica discusses:</p><ul><li>Setting up an e-com store/launching a business</li><li>Organic marketing</li><li>Relationship building (with customers)</li></ul><p>To find out more and to connect with Erica, <a href="https://www.linkedin.com/in/ericabrodough/" target="_blank">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How do I create brand awareness?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/567ffb3c-6982-44d5-a47f-aab847d90c61/3000x3000/shopify-across-the-pond-2020-13.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:48</itunes:duration>
      <itunes:summary>In this episode, Erica Rankin discusses how to generate e-com sales through organic marketing.</itunes:summary>
      <itunes:subtitle>In this episode, Erica Rankin discusses how to generate e-com sales through organic marketing.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>57</itunes:episode>
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      <title>How can you leverage a community for revenue growth?</title>
      <description><![CDATA[<p>Specifically, Sophie discusses:</p><ul><li>The Mamamade Community - how and why it's grown</li><li>The challenges of growth</li><li>Motherhood and Entrepreneurship</li><li>Importance of better products for babies/children</li></ul><p>To find out more about mamamade, <a href="https://mamamadefood.com/" target="_blank">click here</a>.</p><p>To connect with Sophie, connect with her on <a href="https://www.linkedin.com/in/sophiemeislinbaron/" target="_blank">Linkedin</a>.</p>
]]></description>
      <pubDate>Tue, 28 Sep 2021 07:41:37 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Sophie discusses:</p><ul><li>The Mamamade Community - how and why it's grown</li><li>The challenges of growth</li><li>Motherhood and Entrepreneurship</li><li>Importance of better products for babies/children</li></ul><p>To find out more about mamamade, <a href="https://mamamadefood.com/" target="_blank">click here</a>.</p><p>To connect with Sophie, connect with her on <a href="https://www.linkedin.com/in/sophiemeislinbaron/" target="_blank">Linkedin</a>.</p>
]]></content:encoded>
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      <itunes:title>How can you leverage a community for revenue growth?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/d97473bd-8212-4e0e-a95b-5291407b4cb1/3000x3000/shopify-across-the-pond-2020-12.jpg?aid=rss_feed"/>
      <itunes:duration>00:27:16</itunes:duration>
      <itunes:summary>In this episode, Sophie Baron, founder of Mamamade, discusses how to leverage a community for profitable growth</itunes:summary>
      <itunes:subtitle>In this episode, Sophie Baron, founder of Mamamade, discusses how to leverage a community for profitable growth</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How to &apos;Get Different&apos;</title>
      <description><![CDATA[<p>Specifically, Mike discusses:</p><ul><li>His 'DAD' marketing principle</li><li>How eCommerce brands can 'Get Different'</li><li>Examples of great brands that do it well</li><li>Why he's not a fan of Bentley</li></ul><p>To get access to Mike's free 'Get Different' resources, <a href="https://gogetdifferent.com/" target="_blank">click here</a>.</p><p>Want to get a copy of Mike's book? <a href="https://www.amazon.co.uk/dp/0593330633/ref=as_li_ss_tl?language=en_US&linkCode=gs2&linkId=eca96009472be51113c717d00aa6ca08&tag=obsidian02-21" target="_blank">Click here</a>.</p>
]]></description>
      <pubDate>Tue, 21 Sep 2021 06:58:38 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Mike discusses:</p><ul><li>His 'DAD' marketing principle</li><li>How eCommerce brands can 'Get Different'</li><li>Examples of great brands that do it well</li><li>Why he's not a fan of Bentley</li></ul><p>To get access to Mike's free 'Get Different' resources, <a href="https://gogetdifferent.com/" target="_blank">click here</a>.</p><p>Want to get a copy of Mike's book? <a href="https://www.amazon.co.uk/dp/0593330633/ref=as_li_ss_tl?language=en_US&linkCode=gs2&linkId=eca96009472be51113c717d00aa6ca08&tag=obsidian02-21" target="_blank">Click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How to &apos;Get Different&apos;</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/a2e77abf-207e-41ca-8069-01bb24307303/3000x3000/shopify-across-the-pond-2020-11.jpg?aid=rss_feed"/>
      <itunes:duration>00:26:19</itunes:duration>
      <itunes:summary>In this episode, Mike Michalowicz talks to Adam about his new book &apos;Get Different&apos;, and how Shopify brands can use this principle to win in eCommerce.</itunes:summary>
      <itunes:subtitle>In this episode, Mike Michalowicz talks to Adam about his new book &apos;Get Different&apos;, and how Shopify brands can use this principle to win in eCommerce.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Why is SEO becoming more important in 2021?</title>
      <description><![CDATA[<p>Specifically, Laura discusses:</p><ul><li>Why is SEO becoming more important in 2021:</li><li>The impact of Technical SEO</li><li>The relationship between Technical SEO & Web Design</li><li>Why Websites shouldn't always be built with a Design-First mentality</li></ul><p>To find out more and to connect with Laura, click <a href="https://www.linkedin.com/in/lauralouseo/" target="_blank">here</a>.</p><p>To find out more about Sweet Digital and how they can help, check out their site <a href="https://www.sweetdigital.co.uk/seo/" target="_blank">here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 24 Aug 2021 09:05:23 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Laura discusses:</p><ul><li>Why is SEO becoming more important in 2021:</li><li>The impact of Technical SEO</li><li>The relationship between Technical SEO & Web Design</li><li>Why Websites shouldn't always be built with a Design-First mentality</li></ul><p>To find out more and to connect with Laura, click <a href="https://www.linkedin.com/in/lauralouseo/" target="_blank">here</a>.</p><p>To find out more about Sweet Digital and how they can help, check out their site <a href="https://www.sweetdigital.co.uk/seo/" target="_blank">here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>Why is SEO becoming more important in 2021?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/4ba2b0d1-d03e-4099-8a12-b163d496a351/3000x3000/shopify-across-the-pond-2020-10.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:46</itunes:duration>
      <itunes:summary>In this episode, Laura Hogan from Sweet Digital discusses how Technical SEO should be a fore-thought in a web design project, rather than an after thought; and some key Technical SEO faux-pas you can correct before it effects your organic rankings.</itunes:summary>
      <itunes:subtitle>In this episode, Laura Hogan from Sweet Digital discusses how Technical SEO should be a fore-thought in a web design project, rather than an after thought; and some key Technical SEO faux-pas you can correct before it effects your organic rankings.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>54</itunes:episode>
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      <title>How to write product page copy that doesn&apos;t suck</title>
      <description><![CDATA[<p>Specifically, Rishi discusses:</p><ul><li>Why product pages matter</li><li>Why they get ignored</li><li>How to maximize conversion rates of your product page </li></ul><p>Sign up for Rishi's newsletter <a href="https://www.frictionless-commerce.com/JOIN" target="_blank">here</a></p><p>Check out Zingermans here:</p><p><a href="https://www.zingermans.com/" target="_blank">https://www.zingermans.com/ </a></p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 17 Aug 2021 08:01:09 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Rishi discusses:</p><ul><li>Why product pages matter</li><li>Why they get ignored</li><li>How to maximize conversion rates of your product page </li></ul><p>Sign up for Rishi's newsletter <a href="https://www.frictionless-commerce.com/JOIN" target="_blank">here</a></p><p>Check out Zingermans here:</p><p><a href="https://www.zingermans.com/" target="_blank">https://www.zingermans.com/ </a></p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>How to write product page copy that doesn&apos;t suck</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/1b7df2c2-5fb3-4b74-a323-cbbef64dafec/3000x3000/shopify-across-the-pond-2020-9.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:17</itunes:duration>
      <itunes:summary>n this episode, Rishi Rawat from Frictionless Commerce is going to talk about how a 125-year-old Sears catalog is going to improve the conversion rate of your product page by 20%.</itunes:summary>
      <itunes:subtitle>n this episode, Rishi Rawat from Frictionless Commerce is going to talk about how a 125-year-old Sears catalog is going to improve the conversion rate of your product page by 20%.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>What&apos;s it like to work at a Shopify Agency?</title>
      <description><![CDATA[<p>Specifically, Sophie discusses:</p><ul><li>Her background and why you don't need a technical background to succeed.</li><li>The differences in working with Shopify vs Wordpress agencies.</li><li>What it's been like since joining Blend.</li></ul><p>To find out more about Sophie and to connect with her, click <a href="https://www.linkedin.com/in/blendsophie/" target="_blank">here</a>.</p><p> </p>
]]></description>
      <pubDate>Mon, 19 Jul 2021 08:59:21 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Sophie discusses:</p><ul><li>Her background and why you don't need a technical background to succeed.</li><li>The differences in working with Shopify vs Wordpress agencies.</li><li>What it's been like since joining Blend.</li></ul><p>To find out more about Sophie and to connect with her, click <a href="https://www.linkedin.com/in/blendsophie/" target="_blank">here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>What&apos;s it like to work at a Shopify Agency?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/0c9363e6-7426-44a0-9165-44d440f4dbb9/3000x3000/shopify-across-the-pond-2020-8.jpg?aid=rss_feed"/>
      <itunes:duration>00:24:51</itunes:duration>
      <itunes:summary>In this episode, Sophie Kish, Solutions Consultant at Blend, talks to Adam about what its like working at a Shopify agency.</itunes:summary>
      <itunes:subtitle>In this episode, Sophie Kish, Solutions Consultant at Blend, talks to Adam about what its like working at a Shopify agency.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>52</itunes:episode>
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      <title>How can you protect your Shopify store?</title>
      <description><![CDATA[<p>Specifically, <a href="https://www.linkedin.com/in/mikepotter/" target="_blank">Mike</a> discusses:</p><ul><li>The common misconception about what Shopify backs up, and what responsibility does the merchant have to protect their own store? Shopify, like many SaaS platforms, follows the Shared Responsibility Model, which means that they perform platform level backups, but Shopify specifies in their Terms of Service that each merchant is responsible for protecting their own account-level data. Yes, Shopify backs up your store data, but they can’t restore your individual store.</li><li>How data loss can happen and what impact can it have on the business? Examples: Third-party app errors, human error, malicious attacks and cybercrime (including recent increases in cyberattacks towards SMBs), CSV or JSON File imports gone wrong.</li><li>What can Shopify merchants do to protect their data, online stores and their bottom line? What is BaaS (Backup as a Service) for, what is Rewind and how does it help?</li></ul><p>To find out more about  how Rewind can help you, <a href="https://rewind.com/" target="_blank">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 8 Jun 2021 11:26:32 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, <a href="https://www.linkedin.com/in/mikepotter/" target="_blank">Mike</a> discusses:</p><ul><li>The common misconception about what Shopify backs up, and what responsibility does the merchant have to protect their own store? Shopify, like many SaaS platforms, follows the Shared Responsibility Model, which means that they perform platform level backups, but Shopify specifies in their Terms of Service that each merchant is responsible for protecting their own account-level data. Yes, Shopify backs up your store data, but they can’t restore your individual store.</li><li>How data loss can happen and what impact can it have on the business? Examples: Third-party app errors, human error, malicious attacks and cybercrime (including recent increases in cyberattacks towards SMBs), CSV or JSON File imports gone wrong.</li><li>What can Shopify merchants do to protect their data, online stores and their bottom line? What is BaaS (Backup as a Service) for, what is Rewind and how does it help?</li></ul><p>To find out more about  how Rewind can help you, <a href="https://rewind.com/" target="_blank">click here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>How can you protect your Shopify store?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/475ddbf7-0daf-4a25-a987-a263524e5027/3000x3000/shopify-across-the-pond-2020-7.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:29</itunes:duration>
      <itunes:summary>In this episode, Mike Potter, Co-founder and CEO of Rewind discusses the responsibility that Shopify merchants have to protect their own online stores. He shares examples of what can go wrong and provides tips for how merchants can prevent costly downtime and data loss.</itunes:summary>
      <itunes:subtitle>In this episode, Mike Potter, Co-founder and CEO of Rewind discusses the responsibility that Shopify merchants have to protect their own online stores. He shares examples of what can go wrong and provides tips for how merchants can prevent costly downtime and data loss.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How we made $250K of E-commerce sales in 24 hours</title>
      <description><![CDATA[<p>Specifically, Jordan discusses:</p><ul><li>How to run a gated launch</li><li>The Power of Facebook VIP groups for e-commerce stores.</li><li>The exact steps we use to run sales launches.</li></ul><p>To find out more about Jordan, connect with him <a href="https://www.linkedin.com/in/jordan-west-marketer/" target="_blank">here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 25 May 2021 10:25:33 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Jordan discusses:</p><ul><li>How to run a gated launch</li><li>The Power of Facebook VIP groups for e-commerce stores.</li><li>The exact steps we use to run sales launches.</li></ul><p>To find out more about Jordan, connect with him <a href="https://www.linkedin.com/in/jordan-west-marketer/" target="_blank">here</a>.</p><p> </p>
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      <itunes:title>How we made $250K of E-commerce sales in 24 hours</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/affa863e-1cd4-4f0a-bfc3-097bc4030cad/3000x3000/shopify-across-the-pond-2020-6.jpg?aid=rss_feed"/>
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      <itunes:summary>n this episode, Jordan West walks us through exactly how he made 250k of e-com sales without facebook ads or discounts</itunes:summary>
      <itunes:subtitle>n this episode, Jordan West walks us through exactly how he made 250k of e-com sales without facebook ads or discounts</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How to use the Conversion Equation to attract more customers</title>
      <description><![CDATA[<p>Specifically, Dr Terri discusses:</p><ul><li>Why do so many businesses go out of business?</li><li>How is social media selling turning people off?</li><li>What is the number one thing a business owner can do right now to create success?</li><li>How does doing business as a Heart-repreneur® work and where can we find out more about the process?</li></ul><p>To find out more about Dr Terri's book, <a href="https://www.amazon.com/Conversion-Equation-High-Level-Prospects-Profitability-ebook/dp/B091PD2PL1/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank">click here</a>.</p><p>To join her Facebook group, <a href="https://www.facebook.com/groups/heartrepreneurswithterrilevine/" target="_blank">click here.</a></p>
]]></description>
      <pubDate>Tue, 18 May 2021 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Dr Terri discusses:</p><ul><li>Why do so many businesses go out of business?</li><li>How is social media selling turning people off?</li><li>What is the number one thing a business owner can do right now to create success?</li><li>How does doing business as a Heart-repreneur® work and where can we find out more about the process?</li></ul><p>To find out more about Dr Terri's book, <a href="https://www.amazon.com/Conversion-Equation-High-Level-Prospects-Profitability-ebook/dp/B091PD2PL1/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank">click here</a>.</p><p>To join her Facebook group, <a href="https://www.facebook.com/groups/heartrepreneurswithterrilevine/" target="_blank">click here.</a></p>
]]></content:encoded>
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      <itunes:title>How to use the Conversion Equation to attract more customers</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:24:58</itunes:duration>
      <itunes:summary> In this episode, Terri Levine, best-selling author, business consultant, executive coaching expert, and founder of Heart-repreneur LLC, discusses why do so many businesses go out of business, and what is the number one thing business owners can do right now to create success, as well as, the details to her newest book Turbocharge Your Business For Women Entrepreneurs, specifically written for women in business.</itunes:summary>
      <itunes:subtitle> In this episode, Terri Levine, best-selling author, business consultant, executive coaching expert, and founder of Heart-repreneur LLC, discusses why do so many businesses go out of business, and what is the number one thing business owners can do right now to create success, as well as, the details to her newest book Turbocharge Your Business For Women Entrepreneurs, specifically written for women in business.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can focusing on Customer Lifetime Value grow your business?</title>
      <description><![CDATA[<p>Specifically, Will discusses:</p><ul><li>Why relying on paid acquisition can't be a long term approach.</li><li>Some of the key (and quite easy) areas to focus on to build up customer lifetime values.</li><li>Why CVO is the new CRO</li></ul><p>To find out more about Will and to connect, <a href="https://www.linkedin.com/in/willlaurenson/" target="_blank">click here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 11 May 2021 06:35:16 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Will discusses:</p><ul><li>Why relying on paid acquisition can't be a long term approach.</li><li>Some of the key (and quite easy) areas to focus on to build up customer lifetime values.</li><li>Why CVO is the new CRO</li></ul><p>To find out more about Will and to connect, <a href="https://www.linkedin.com/in/willlaurenson/" target="_blank">click here</a>.</p><p> </p>
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      <itunes:title>How can focusing on Customer Lifetime Value grow your business?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/72b8a5fc-8deb-49bc-84f1-d22e1f6eb93b/3000x3000/shopify-across-the-pond-2020-4.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:39</itunes:duration>
      <itunes:summary>In this episode, Will Laurenson, a Customer Value Optimisation Consultant, discuss how brands need to shift their focus from pure acquisition, to a customer value orientated approach to ensure long term business growth.</itunes:summary>
      <itunes:subtitle>In this episode, Will Laurenson, a Customer Value Optimisation Consultant, discuss how brands need to shift their focus from pure acquisition, to a customer value orientated approach to ensure long term business growth.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Profit is a Habit: Profit First for Ecommerce</title>
      <description><![CDATA[<p>Specifically, Cyndi discusses:</p><ul><li>Parkinson's Law - the Why of Profit First</li><li>Bank Accounts and Cash Flow - the How of Profit First</li><li>Credit Cards and Debt - when to use them in Profit First</li></ul><p>To find out more, and to connect with Cyndi, <a href="https://www.linkedin.com/in/cyndithomason/">click here</a></p>
]]></description>
      <pubDate>Tue, 4 May 2021 10:35:56 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Cyndi discusses:</p><ul><li>Parkinson's Law - the Why of Profit First</li><li>Bank Accounts and Cash Flow - the How of Profit First</li><li>Credit Cards and Debt - when to use them in Profit First</li></ul><p>To find out more, and to connect with Cyndi, <a href="https://www.linkedin.com/in/cyndithomason/">click here</a></p>
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      <itunes:title>Profit is a Habit: Profit First for Ecommerce</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/25a0f42b-2b3e-4093-8718-db4feb1a4c03/3000x3000/shopify-across-the-pond-2020-3.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:15</itunes:duration>
      <itunes:summary>In this episode, Cyndi Thomason author of Profit First for Ecommerce Sellers and founder of bookskeep discusses how to be profitable starting today.</itunes:summary>
      <itunes:subtitle>In this episode, Cyndi Thomason author of Profit First for Ecommerce Sellers and founder of bookskeep discusses how to be profitable starting today.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can you differentiate between marketing and business wins?</title>
      <description><![CDATA[<p>Specifically, Juliana discusses:</p><ul><li>marketing wins vs business wins</li><li>Customer Value Optimization (CVO) and how to make CLV the centre of your growth strategy</li><li>Why loyalty and retention should be approached as non-transactional objectives</li></ul><p>To find out more about Juliana, connect with <a href="https://www.linkedin.com/in/theclvlady/" target="_blank">her here</a></p>
]]></description>
      <pubDate>Tue, 27 Apr 2021 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Juliana discusses:</p><ul><li>marketing wins vs business wins</li><li>Customer Value Optimization (CVO) and how to make CLV the centre of your growth strategy</li><li>Why loyalty and retention should be approached as non-transactional objectives</li></ul><p>To find out more about Juliana, connect with <a href="https://www.linkedin.com/in/theclvlady/" target="_blank">her here</a></p>
]]></content:encoded>
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      <itunes:title>How can you differentiate between marketing and business wins?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/92812936-5ce1-4725-9a79-ba11f816562c/3000x3000/shopify-across-the-pond-2020-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:46</itunes:duration>
      <itunes:summary>In this episode, Juliana Jackson will discuss about how can you escape the trap of running your business to the ground because of the misplaced focus on revenue only.</itunes:summary>
      <itunes:subtitle>In this episode, Juliana Jackson will discuss about how can you escape the trap of running your business to the ground because of the misplaced focus on revenue only.</itunes:subtitle>
      <itunes:keywords>clv, shopify, ecommerce</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
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      <itunes:episode>46</itunes:episode>
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      <title>What&apos;s happening to omnichannel retailing?</title>
      <description><![CDATA[<p>Specifically, Kaleigh discusses:</p><ul><li>Shifts within the omnichannel landscape due to COVID</li><li>Ways brands are leveraging influencers in interesting ways</li><li>The future of online retail</li></ul><p>To find out more and connect with Kaleigh, <a href="https://www.linkedin.com/in/kaleighmoore/">click here</a>.</p>
]]></description>
      <pubDate>Tue, 20 Apr 2021 06:45:09 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Kaleigh discusses:</p><ul><li>Shifts within the omnichannel landscape due to COVID</li><li>Ways brands are leveraging influencers in interesting ways</li><li>The future of online retail</li></ul><p>To find out more and connect with Kaleigh, <a href="https://www.linkedin.com/in/kaleighmoore/">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>What&apos;s happening to omnichannel retailing?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/0d432b4c-83c8-4f0e-a6aa-e60150b5461a/3000x3000/shopify-across-the-pond-2020-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:25:21</itunes:duration>
      <itunes:summary>In this episode, freelance eCommerce expert and writer Kaleigh Moore discusses the ever-changing retail landscape both online and off.</itunes:summary>
      <itunes:subtitle>In this episode, freelance eCommerce expert and writer Kaleigh Moore discusses the ever-changing retail landscape both online and off.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>45</itunes:episode>
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      <title>How can you challenge the limits of what&apos;s possible to accomplish your dreams?</title>
      <description><![CDATA[<p>Specifically, Rob discusses:</p><ul><li>Building a brand and community.</li><li>Scaling through generating a profit and free cash flow.</li><li>Thinking big and challenging impossible.</li></ul><p>To find out more and connect with Rob, <a href="https://www.linkedin.com/in/robbfraser/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Tue, 13 Apr 2021 07:36:44 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Rob discusses:</p><ul><li>Building a brand and community.</li><li>Scaling through generating a profit and free cash flow.</li><li>Thinking big and challenging impossible.</li></ul><p>To find out more and connect with Rob, <a href="https://www.linkedin.com/in/robbfraser/" target="_blank">click here</a>.</p>
]]></content:encoded>
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      <itunes:title>How can you challenge the limits of what&apos;s possible to accomplish your dreams?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/67ddecf3-ee9f-4514-8a0a-91b7dbc4f359/3000x3000/shopify-across-the-pond-2020.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:17</itunes:duration>
      <itunes:summary>In this episode, Rob Fraser tells the story of how he bet on himself and invested $1,000 to bootstrap endūr to over $5,000,000 in sales in 4-years. He shares his growth tactics, insights, pitfalls and resources as he continues to drive endūr through its next phase of growth.</itunes:summary>
      <itunes:subtitle>In this episode, Rob Fraser tells the story of how he bet on himself and invested $1,000 to bootstrap endūr to over $5,000,000 in sales in 4-years. He shares his growth tactics, insights, pitfalls and resources as he continues to drive endūr through its next phase of growth.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>44</itunes:episode>
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      <title>How can the concept of the Surge help us navigate eCommerce?</title>
      <description><![CDATA[<p>Specifically, Mike discusses:</p><ul><li>What 'Surge' is and how to identify it.</li><li>How to take action when you've identified a Surge</li><li>What surges Mike can see in the eCommerce space.</li></ul><p>To find out more about Mike and to get supporting resources for this podcast, <a href="https://mikemichalowicz.lpages.co/shopify-across-the-pond-podcast-page/" target="_blank">click here</a>.</p>
]]></description>
      <pubDate>Tue, 23 Mar 2021 07:42:31 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Mike discusses:</p><ul><li>What 'Surge' is and how to identify it.</li><li>How to take action when you've identified a Surge</li><li>What surges Mike can see in the eCommerce space.</li></ul><p>To find out more about Mike and to get supporting resources for this podcast, <a href="https://mikemichalowicz.lpages.co/shopify-across-the-pond-podcast-page/" target="_blank">click here</a>.</p>
]]></content:encoded>
      <enclosure length="22982724" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/076c8a8f-40ed-4435-862d-e87e4e0f3161/audio/d8238cae-d86e-4607-9e2a-cc68de117c53/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can the concept of the Surge help us navigate eCommerce?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/204d687e-5028-4b3d-a649-1573e3e0d060/3000x3000/shopify-across-the-pond-2020-11.jpg?aid=rss_feed"/>
      <itunes:duration>00:23:53</itunes:duration>
      <itunes:summary>In this episode, renowned author, Mike Michalowicz (Profit First, Surge) talks to Adam about the concept of &apos;Surge&apos; and how we can use this as Shopify merchants to grow our busniness.</itunes:summary>
      <itunes:subtitle>In this episode, renowned author, Mike Michalowicz (Profit First, Surge) talks to Adam about the concept of &apos;Surge&apos; and how we can use this as Shopify merchants to grow our busniness.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>43</itunes:episode>
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      <title>How can brands use storytelling?</title>
      <description><![CDATA[<p>Specifically, Richard discusses:</p><ul><li>Personal Storytelling.</li><li>Purpose, sustainability and doing the right thing</li><li>Pandemic learnings and shifts</li></ul><p>To find out more about Richard, and to connect, <a href="https://www.linkedin.com/in/richardmedley/">click here</a></p>
]]></description>
      <pubDate>Tue, 16 Mar 2021 09:14:02 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Richard discusses:</p><ul><li>Personal Storytelling.</li><li>Purpose, sustainability and doing the right thing</li><li>Pandemic learnings and shifts</li></ul><p>To find out more about Richard, and to connect, <a href="https://www.linkedin.com/in/richardmedley/">click here</a></p>
]]></content:encoded>
      <enclosure length="39175152" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/f7a0cfb2-322f-4630-bbfe-eba0db4a0178/audio/4b2d7ebe-e155-4b05-a3af-82db23854520/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can brands use storytelling?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/e34e2e2a-28c1-4cf6-b82c-89df0b8f6a3e/3000x3000/shopify-across-the-pond-2020-9.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:44</itunes:duration>
      <itunes:summary>In this episode, Richard Medley, an independent PR and comms consultant at Turning the Page, discusses how to build real relevance, loyalty and impact through the art of human storytelling.</itunes:summary>
      <itunes:subtitle>In this episode, Richard Medley, an independent PR and comms consultant at Turning the Page, discusses how to build real relevance, loyalty and impact through the art of human storytelling.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>42</itunes:episode>
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      <title>How you can move from the corporate world to being your own boss</title>
      <description><![CDATA[<p>Specifically, Jeremy discusses:</p><ul><li>How to find your passion.</li><li>How to make the jump from corporate to own boss.</li><li>Things you need to make sure you do when starting out.</li></ul><p>To find out more about Jeremy and to connect, check out his <a href="https://www.linkedin.com/in/jeremyjacobsuk/">Linkedin profile here.</a></p><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 9 Mar 2021 08:04:52 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Jeremy discusses:</p><ul><li>How to find your passion.</li><li>How to make the jump from corporate to own boss.</li><li>Things you need to make sure you do when starting out.</li></ul><p>To find out more about Jeremy and to connect, check out his <a href="https://www.linkedin.com/in/jeremyjacobsuk/">Linkedin profile here.</a></p><p> </p><p> </p>
]]></content:encoded>
      <enclosure length="44371312" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/7d5d0300-e7ac-4ed3-a0bf-97dcecd4b86d/audio/2c6fa91c-d6e2-4971-b038-31888f2d1999/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How you can move from the corporate world to being your own boss</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/5178adb0-d676-49c2-9b3a-473826580567/3000x3000/shopify-across-the-pond-2020-8.jpg?aid=rss_feed"/>
      <itunes:duration>00:46:13</itunes:duration>
      <itunes:summary>In the episode, Jeremy Jacobs from Raise Bakery talks about how he gave up a successful career in digital marketing to start a bakery. 12 years later he has his own production facility and his teaching people how to do the same through his consultancy Cookie Jar Consultancy.</itunes:summary>
      <itunes:subtitle>In the episode, Jeremy Jacobs from Raise Bakery talks about how he gave up a successful career in digital marketing to start a bakery. 12 years later he has his own production facility and his teaching people how to do the same through his consultancy Cookie Jar Consultancy.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>41</itunes:episode>
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      <title>Will the IOS14 change Kill Facebook Ads?</title>
      <description><![CDATA[<p>Specifically, Taylor discusses:</p><ul><li>How IOS14 is an opportunity to look at how we drive traffic.</li><li>How IOS14 can be approached with some simple steps.</li><li>What the future will bring for the use of data for marketers.</li></ul><p>Check out the great resources from Taylor below that he discusses in this podcast - </p><p><a href="https://commonthreadco.com/blogs/coachs-corner/apple-privacy-facebook-advertising-ecommerce" target="_blank">https://commonthreadco.com/blogs/coachs-corner/apple-privacy-facebook-advertising-ecommerce</a></p><p><a href="https://commonthreadco.com/blogs/coachs-corner/facebook-attribution-window-ads-conversion-tracking-ecommerce" target="_blank">https://commonthreadco.com/blogs/coachs-corner/facebook-attribution-window-ads-conversion-tracking-ecommerce</a></p>
]]></description>
      <pubDate>Tue, 2 Mar 2021 13:32:42 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Taylor discusses:</p><ul><li>How IOS14 is an opportunity to look at how we drive traffic.</li><li>How IOS14 can be approached with some simple steps.</li><li>What the future will bring for the use of data for marketers.</li></ul><p>Check out the great resources from Taylor below that he discusses in this podcast - </p><p><a href="https://commonthreadco.com/blogs/coachs-corner/apple-privacy-facebook-advertising-ecommerce" target="_blank">https://commonthreadco.com/blogs/coachs-corner/apple-privacy-facebook-advertising-ecommerce</a></p><p><a href="https://commonthreadco.com/blogs/coachs-corner/facebook-attribution-window-ads-conversion-tracking-ecommerce" target="_blank">https://commonthreadco.com/blogs/coachs-corner/facebook-attribution-window-ads-conversion-tracking-ecommerce</a></p>
]]></content:encoded>
      <enclosure length="30594960" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/ef516fb9-8180-4bbe-a27b-07e321332c71/audio/3b36bc5c-98e2-405a-8a95-f54db0c5b9f9/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>Will the IOS14 change Kill Facebook Ads?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/57f20288-a8d0-4f6b-9bea-0c0532403459/3000x3000/shopify-across-the-pond-2020-7.jpg?aid=rss_feed"/>
      <itunes:duration>00:31:52</itunes:duration>
      <itunes:summary>In this episode, Taylor Holiday, Managing Partner at Common Thread Collective talks about what we really need to be focused on with the incoming changes that IOS14 will bring about.</itunes:summary>
      <itunes:subtitle>In this episode, Taylor Holiday, Managing Partner at Common Thread Collective talks about what we really need to be focused on with the incoming changes that IOS14 will bring about.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>40</itunes:episode>
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    <item>
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      <title>How can you measure the performance of your Shopify store?</title>
      <description><![CDATA[<p>Specifically, Iris discusses:</p><ul><li>Website optimization - building the key funnels and how to tell where the leaks are.</li><li>Marketing channels analysis - how to measure it right</li><li>How to tell how each change to your website impacts sales</li></ul><p>To get 20% off Oribi for 3 months, use code blendcommerce on https://oribi.io/.</p>
]]></description>
      <pubDate>Tue, 23 Feb 2021 08:18:43 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Iris discusses:</p><ul><li>Website optimization - building the key funnels and how to tell where the leaks are.</li><li>Marketing channels analysis - how to measure it right</li><li>How to tell how each change to your website impacts sales</li></ul><p>To get 20% off Oribi for 3 months, use code blendcommerce on https://oribi.io/.</p>
]]></content:encoded>
      <enclosure length="29465539" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/648818ca-95da-4b02-b33d-34ce14800d7a/audio/6d1eecea-4e2c-44d6-8498-be543f04fdc6/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can you measure the performance of your Shopify store?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/e0528f93-d8e1-48fc-b7d8-6f2a88926dc5/3000x3000/shopify-across-the-pond-2020-6.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:42</itunes:duration>
      <itunes:summary>In this episode, Iris Shoor, CEO of Oribi will discuss how to measure your marketing. How to evaluate how each channel contributes to sales, attribution 101 and how to tell what are the most urgent changes you need to make on your store.</itunes:summary>
      <itunes:subtitle>In this episode, Iris Shoor, CEO of Oribi will discuss how to measure your marketing. How to evaluate how each channel contributes to sales, attribution 101 and how to tell what are the most urgent changes you need to make on your store.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>39</itunes:episode>
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      <title>How much does &apos;brand&apos; matter to successfully growing your online brand?</title>
      <description><![CDATA[<p>Specifically, Brett discusses:</p><ul><li>Why is it important to discover who is your target audience</li><li>Does your brand remain consistent across the entire customer journey?</li><li>Does 'brand' really matter for businesses to be successful?</li></ul><p> </p><p> </p>
]]></description>
      <pubDate>Tue, 16 Feb 2021 08:01:12 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Brett discusses:</p><ul><li>Why is it important to discover who is your target audience</li><li>Does your brand remain consistent across the entire customer journey?</li><li>Does 'brand' really matter for businesses to be successful?</li></ul><p> </p><p> </p>
]]></content:encoded>
      <enclosure length="36263550" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/83594871-2902-4e5d-ae99-e48a2dafd1b3/audio/574f1bfb-7564-44e8-853d-c377c510fdad/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How much does &apos;brand&apos; matter to successfully growing your online brand?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/9097b235-f48a-489d-a634-cfdf10873435/3000x3000/shopify-across-the-pond-2020-5.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:42</itunes:duration>
      <itunes:summary>Brett Goldhawk, Global Brand &amp; Innovation Consultant, will discuss the importance of &apos;brand&apos; in trying to differentiate yourself from the competition.</itunes:summary>
      <itunes:subtitle>Brett Goldhawk, Global Brand &amp; Innovation Consultant, will discuss the importance of &apos;brand&apos; in trying to differentiate yourself from the competition.</itunes:subtitle>
      <itunes:keywords>branding, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>38</itunes:episode>
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    <item>
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      <title>How can International Marketing help Shopify Merchants?</title>
      <description><![CDATA[<p>To find out more about international marketing from Katarina, take a look at her guest post for Blend Commerce, <a href="https://blendcommerce.com/blogs/shopify/what-is-international-marketing">here</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 9 Feb 2021 09:29:14 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>To find out more about international marketing from Katarina, take a look at her guest post for Blend Commerce, <a href="https://blendcommerce.com/blogs/shopify/what-is-international-marketing">here</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>How can International Marketing help Shopify Merchants?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:duration>00:43:26</itunes:duration>
      <itunes:summary>In this episode, International Marketing Specialist, Katarina Hakansson, discusses:

- What is International Marketing?
- Why Cultural Awareness is Key
- The concept of Continuous Risk Mitigation</itunes:summary>
      <itunes:subtitle>In this episode, International Marketing Specialist, Katarina Hakansson, discusses:

- What is International Marketing?
- Why Cultural Awareness is Key
- The concept of Continuous Risk Mitigation</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>37</itunes:episode>
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      <title>How can SMS scale your business to a 7-figure a year channel?</title>
      <description><![CDATA[In this episode, Jeremy Horowitz from Messenger Mastermind explains how adding an SMS marketing channel can grow your business.  He also dives into how SMS marketing supports email growth to help boost open rates, click-through rates, and even sales.
]]></description>
      <pubDate>Mon, 25 Jan 2021 13:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <enclosure length="37882787" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/38e71067-ba51-472b-9303-d8e337b812e7/audio/82106a1f-5393-4acc-9913-d22133d4cc5f/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can SMS scale your business to a 7-figure a year channel?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/1946015e-3e0a-488d-b79f-bc12d0e723d1/3000x3000/shopify-across-the-pond-2020-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:24</itunes:duration>
      <itunes:summary>In this episode, Jeremy Horowitz from Messenger Mastermind explains how adding an SMS marketing channel can grow your business.  He also dives into how SMS marketing supports email growth to help boost open rates, click-through rates, and even sales.</itunes:summary>
      <itunes:subtitle>In this episode, Jeremy Horowitz from Messenger Mastermind explains how adding an SMS marketing channel can grow your business.  He also dives into how SMS marketing supports email growth to help boost open rates, click-through rates, and even sales.</itunes:subtitle>
      <itunes:keywords>marketing, jeremy horowitz, email marketing, sms, sms marketing, email</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>36</itunes:episode>
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      <title>Does sustainability necessarily mean lower profitability?</title>
      <description><![CDATA[<p>Becoming a B Corp is a big commitment. There is a threshold needed to become a B Corp and a fair bit of work to do to get these processes in place.  We also discuss the 5 pillars of being a B Corp and how sustainability doesn't have to affect profitability.</p>
]]></description>
      <pubDate>Tue, 19 Jan 2021 08:10:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Becoming a B Corp is a big commitment. There is a threshold needed to become a B Corp and a fair bit of work to do to get these processes in place.  We also discuss the 5 pillars of being a B Corp and how sustainability doesn't have to affect profitability.</p>
]]></content:encoded>
      <enclosure length="38662933" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/d482f72c-84cf-45d9-a1a4-ee812a59cbf5/audio/6f37805d-c9a1-485c-8d38-711517db02bb/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>Does sustainability necessarily mean lower profitability?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/6aff9592-643d-4d78-af7f-c1e0948fdde8/3000x3000/shopify-across-the-pond-2020.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:12</itunes:duration>
      <itunes:summary>In this episode, we chat to Liam White from Dr. Will&apos;s about becoming a B Corp and being part of a movement that is committing to using business as a force for good.
</itunes:summary>
      <itunes:subtitle>In this episode, we chat to Liam White from Dr. Will&apos;s about becoming a B Corp and being part of a movement that is committing to using business as a force for good.
</itunes:subtitle>
      <itunes:keywords>environmentalism, sustainability, profit, sustainable, how to, becoming a b corp, profitability, b corp, environmentalist</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>35</itunes:episode>
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      <title>So, what&apos;s the real impact of Brexit for Shopify merchants...</title>
      <description><![CDATA[<p>Are you ready for Brexit?  Don't worry.  No one is.  The trade deal was finalised so late into December that most merchants are still trying to work out what they need to do to get ready.  Join Adam and Rachel in this episode to find out how you can get the process started and be ready to trade under the new Brexit rules.</p>
]]></description>
      <pubDate>Tue, 12 Jan 2021 07:10:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
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      <content:encoded><![CDATA[<p>Are you ready for Brexit?  Don't worry.  No one is.  The trade deal was finalised so late into December that most merchants are still trying to work out what they need to do to get ready.  Join Adam and Rachel in this episode to find out how you can get the process started and be ready to trade under the new Brexit rules.</p>
]]></content:encoded>
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      <itunes:title>So, what&apos;s the real impact of Brexit for Shopify merchants...</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:41:50</itunes:duration>
      <itunes:summary>In this episode, Blend CEO Adam Pearce sits down with Rachel Bowditch to discuss the impact Brexit will have on Shopify Merchants.  Together they focus on shipping, taxes and VAT, suppliers, Domain Names, and Trademarks.</itunes:summary>
      <itunes:subtitle>In this episode, Blend CEO Adam Pearce sits down with Rachel Bowditch to discuss the impact Brexit will have on Shopify Merchants.  Together they focus on shipping, taxes and VAT, suppliers, Domain Names, and Trademarks.</itunes:subtitle>
      <itunes:keywords>brexit, taxes, import duties, vat, shipping, uk, shopify, merchant, logistics, eu, trade deal</itunes:keywords>
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      <title>An interview with Rand Fishkin</title>
      <description><![CDATA[<p>To find out more about Rand and SparkToro, please visit https://sparktoro.com/.</p><p>Please also visit the <a href="https://www.youtube.com/channel/UCSFYZVq0CKnCGHLiN1gs8HQ">Blend Commerce YouTube Channel</a> to see a full video recording of this podcast.</p>
]]></description>
      <pubDate>Tue, 5 Jan 2021 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Rand Fishkin)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>To find out more about Rand and SparkToro, please visit https://sparktoro.com/.</p><p>Please also visit the <a href="https://www.youtube.com/channel/UCSFYZVq0CKnCGHLiN1gs8HQ">Blend Commerce YouTube Channel</a> to see a full video recording of this podcast.</p>
]]></content:encoded>
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      <itunes:title>An interview with Rand Fishkin</itunes:title>
      <itunes:author>Rand Fishkin</itunes:author>
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      <itunes:summary>In this special episode of Shopify Across the Pond, Rand Fishkin, co-founder of Sparktoro.com and former CEO of Moz talks about his experiences with Google, Moz, and Facebook as well as looking at how SparkToro can help Shopify entrepreneurs better plan their marketing.</itunes:summary>
      <itunes:subtitle>In this special episode of Shopify Across the Pond, Rand Fishkin, co-founder of Sparktoro.com and former CEO of Moz talks about his experiences with Google, Moz, and Facebook as well as looking at how SparkToro can help Shopify entrepreneurs better plan their marketing.</itunes:subtitle>
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      <itunes:explicit>no</itunes:explicit>
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      <description><![CDATA[<p>Specifically, Daniel discusses:</p><ul><li>Why it's important to focus on profit rather than sales.</li><li>How to figure out if the business will provide you with enough money to quit your job.</li><li>Why you shouldn't run Facebook ads right away.</li></ul>
]]></description>
      <pubDate>Thu, 5 Nov 2020 08:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Daniel discusses:</p><ul><li>Why it's important to focus on profit rather than sales.</li><li>How to figure out if the business will provide you with enough money to quit your job.</li><li>Why you shouldn't run Facebook ads right away.</li></ul>
]]></content:encoded>
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      <itunes:title>How to grow your side hustle along side a job, and finally quit!</itunes:title>
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      <itunes:duration>00:27:28</itunes:duration>
      <itunes:summary>In this episode, Daniel McClen, the founder of Solace Jewellery, talks about the struggles of running a Shopify store along side a stressful job, and how he managed to finally quit and run the business full time.</itunes:summary>
      <itunes:subtitle>In this episode, Daniel McClen, the founder of Solace Jewellery, talks about the struggles of running a Shopify store along side a stressful job, and how he managed to finally quit and run the business full time.</itunes:subtitle>
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      <description><![CDATA[<p>Specifically, Mark discusses:</p><ul><li>The 3 phases of launching a new product.</li><li>Why you need to build Hype.</li><li>How CVG started to grow faster as they became less dependent on Facebook.</li></ul>
]]></description>
      <pubDate>Thu, 15 Oct 2020 08:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Mark discusses:</p><ul><li>The 3 phases of launching a new product.</li><li>Why you need to build Hype.</li><li>How CVG started to grow faster as they became less dependent on Facebook.</li></ul>
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      <itunes:title>How to Drive 6-Figures on Product Launch Days</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:summary>In this episode Mark Arruda, the Founder of Constantly Varied Gear (CVG), will discuss his blueprint for 6-Figure launch days when releasing new products.</itunes:summary>
      <itunes:subtitle>In this episode Mark Arruda, the Founder of Constantly Varied Gear (CVG), will discuss his blueprint for 6-Figure launch days when releasing new products.</itunes:subtitle>
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      <itunes:explicit>no</itunes:explicit>
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      <title>How can email marketing double your ecommerce profits overnight?</title>
      <description><![CDATA[<p>In this episode, the founder of Budai Media, Daniel Budai talks about how email and other retention marketing channels can change what your brand means to your audience.</p><p>Specifically:</p><ul><li>Why email marketing is still relevant in ecommerce in 2020</li><li>What else beside email to increase your retention? SMS, Messenger, loyalty programs, push.</li><li>Tactics for Q4</li></ul>
]]></description>
      <pubDate>Thu, 8 Oct 2020 07:59:04 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, the founder of Budai Media, Daniel Budai talks about how email and other retention marketing channels can change what your brand means to your audience.</p><p>Specifically:</p><ul><li>Why email marketing is still relevant in ecommerce in 2020</li><li>What else beside email to increase your retention? SMS, Messenger, loyalty programs, push.</li><li>Tactics for Q4</li></ul>
]]></content:encoded>
      <enclosure length="27628335" type="audio/mpeg" url="https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/audio/0e88a67c-bea3-47eb-b247-307b62b82200/episodes/20d4c944-4a20-422f-b528-30040721b669/audio/bcd9c7ab-02c0-4595-95e5-ddf02dafcda9/default_tc.mp3?aid=rss_feed&amp;feed=cpf2HdMa"/>
      <itunes:title>How can email marketing double your ecommerce profits overnight?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:duration>00:28:47</itunes:duration>
      <itunes:summary>In this episode, the founder of Budai Media, Daniel Budai talks about how email and other retention marketing channels can change what your brand means to your audience.

</itunes:summary>
      <itunes:subtitle>In this episode, the founder of Budai Media, Daniel Budai talks about how email and other retention marketing channels can change what your brand means to your audience.

</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How Do I Get Started Growing an Audience?</title>
      <description><![CDATA[<p>Specifically, Stewart discusses:</p><ul><li>Every eCommerce business should have a content stream</li><li>How to develop relationships using content</li><li>What I learned in the first 6 months of growing my own audience</li></ul>
]]></description>
      <pubDate>Thu, 17 Sep 2020 12:10:10 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Stewart discusses:</p><ul><li>Every eCommerce business should have a content stream</li><li>How to develop relationships using content</li><li>What I learned in the first 6 months of growing my own audience</li></ul>
]]></content:encoded>
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      <itunes:title>How Do I Get Started Growing an Audience?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/001b7414-6bf9-49ca-8e07-840845a7d04e/3000x3000/podcast-profiles-14.jpg?aid=rss_feed"/>
      <itunes:duration>00:51:13</itunes:duration>
      <itunes:summary>In this episode, Stewart Hillhouse looks at how to grow and use an audience for your eCommerce store, with a focus on podcasting.</itunes:summary>
      <itunes:subtitle>In this episode, Stewart Hillhouse looks at how to grow and use an audience for your eCommerce store, with a focus on podcasting.</itunes:subtitle>
      <itunes:keywords>podcasting, marketing, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How to successfully grow your business by embracing sustainability</title>
      <description><![CDATA[<p>Specifically, Jan discusses:</p><ul><li>Why it's important for businesses to increase their sustainability efforts </li><li>How micro offsets obtained via e-commerce platforms help reverse climate change</li><li>All you need to know about carbon offsetting</li></ul><p>Download a FREE e-commerce sustainability guide from Carbon Click, <a href="https://cms.carbonclick.com/e-commerce-sustainability-guide">here</a>.</p>
]]></description>
      <pubDate>Thu, 10 Sep 2020 14:00:05 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>Specifically, Jan discusses:</p><ul><li>Why it's important for businesses to increase their sustainability efforts </li><li>How micro offsets obtained via e-commerce platforms help reverse climate change</li><li>All you need to know about carbon offsetting</li></ul><p>Download a FREE e-commerce sustainability guide from Carbon Click, <a href="https://cms.carbonclick.com/e-commerce-sustainability-guide">here</a>.</p>
]]></content:encoded>
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      <itunes:title>How to successfully grow your business by embracing sustainability</itunes:title>
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      <itunes:duration>00:35:07</itunes:duration>
      <itunes:summary>In this episode, Jan Czaplicki the co-founder of CarbonClick shares his insights of how being more climate-friendly can help grow your e-commerce business.</itunes:summary>
      <itunes:subtitle>In this episode, Jan Czaplicki the co-founder of CarbonClick shares his insights of how being more climate-friendly can help grow your e-commerce business.</itunes:subtitle>
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      <description><![CDATA[In this episode, Simon Leesley, Managing Director of online personal styling service Stitch Fix, discusses the business’ belief that personalisation is the future of retail. 

Leveraging a partnership between expert human stylists and AI technology, he explains how Stitch Fix provides optimum personalisation for its customers, helping them discover the clothes and styles they love, that make them look and feel amazing.
]]></description>
      <pubDate>Tue, 19 May 2020 06:45:07 +0000</pubDate>
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      <itunes:title>How can we embrace tech to prepare for the future of retail?</itunes:title>
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      <itunes:summary>In this episode, Simon Leesley, Managing Director of online personal styling service Stitch Fix, discusses the business’ belief that personalisation is the future of retail. 

Leveraging a partnership between expert human stylists and AI technology, he explains how Stitch Fix provides optimum personalisation for its customers, helping them discover the clothes and styles they love, that make them look and feel amazing.</itunes:summary>
      <itunes:subtitle>In this episode, Simon Leesley, Managing Director of online personal styling service Stitch Fix, discusses the business’ belief that personalisation is the future of retail. 

Leveraging a partnership between expert human stylists and AI technology, he explains how Stitch Fix provides optimum personalisation for its customers, helping them discover the clothes and styles they love, that make them look and feel amazing.</itunes:subtitle>
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      <description><![CDATA[<p>During the podcast, Nina and Adam discuss the ADAY store in more detail, touching on the following points:</p><ul><li>Why having a strong answer to 'why do you exist' is everything</li><li>Storytelling opportunities</li><li>How teams stay motivated and coordinated even when working remotely through COVID-19</li></ul>
]]></description>
      <pubDate>Thu, 16 Apr 2020 14:22:07 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>During the podcast, Nina and Adam discuss the ADAY store in more detail, touching on the following points:</p><ul><li>Why having a strong answer to 'why do you exist' is everything</li><li>Storytelling opportunities</li><li>How teams stay motivated and coordinated even when working remotely through COVID-19</li></ul>
]]></content:encoded>
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      <itunes:title>ADAY and Blend Commerce: How to Build a Mission Driven Brand</itunes:title>
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      <itunes:duration>00:30:07</itunes:duration>
      <itunes:summary>In this episode, Nina Faulhaber, co-founder of direct-to-consumer brand ADAY, discusses how a desire to solve a personal problem turned into a much bigger mission: creating a better wardrobe</itunes:summary>
      <itunes:subtitle>In this episode, Nina Faulhaber, co-founder of direct-to-consumer brand ADAY, discusses how a desire to solve a personal problem turned into a much bigger mission: creating a better wardrobe</itunes:subtitle>
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      <description><![CDATA[In this episode of Shopify Across the Pond, Adam Pearce and Suzanne Lane discuss how to maximise the value of eCommerce events and conferences. Specifically they discuss:

- How to select the best conferences for you and your business.

- What not to do at conferences and events.

- Quick tips and cheats to become an event pro.
]]></description>
      <pubDate>Tue, 18 Feb 2020 16:19:29 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
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      <itunes:title>How do you get the best from eCommerce conferences and events?</itunes:title>
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      <itunes:duration>00:31:09</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Adam Pearce and Suzanne Lane discuss how to maximise the value of eCommerce events and conferences. Specifically they discuss:

- How to select the best conferences for you and your business.

- What not to do at conferences and events.

- Quick tips and cheats to become an event pro.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Adam Pearce and Suzanne Lane discuss how to maximise the value of eCommerce events and conferences. Specifically they discuss:

- How to select the best conferences for you and your business.

- What not to do at conferences and events.

- Quick tips and cheats to become an event pro.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How to build a brand both sides of the pond</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Hugh Thomas, CEO and Co-founder of Ugly discusses building a brand both sides of the pond with Shopify. Specifically, Hugh discusses:<br /> </p><p>- Why he decided to be a challenger in a multi-billion dollar industry.</p><p>- The principles that drive his brand and marketing.</p><p>- The challenges of managing a growing team and business.</p><p><br />Hugh is the CEO and Co-founder of <a href="https://uglydrinks.co.uk/" target="_blank">Ugly</a> and based in New York, USA.</p>
]]></description>
      <pubDate>Wed, 18 Dec 2019 10:43:36 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Hugh Thomas, CEO and Co-founder of Ugly discusses building a brand both sides of the pond with Shopify. Specifically, Hugh discusses:<br /> </p><p>- Why he decided to be a challenger in a multi-billion dollar industry.</p><p>- The principles that drive his brand and marketing.</p><p>- The challenges of managing a growing team and business.</p><p><br />Hugh is the CEO and Co-founder of <a href="https://uglydrinks.co.uk/" target="_blank">Ugly</a> and based in New York, USA.</p>
]]></content:encoded>
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      <itunes:title>How to build a brand both sides of the pond</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:duration>00:51:12</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Hugh Thomas, CEO and Co-founder of Ugly discusses building a brand both sides of the pond with Shopify.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Hugh Thomas, CEO and Co-founder of Ugly discusses building a brand both sides of the pond with Shopify.</itunes:subtitle>
      <itunes:keywords>brand building</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How an app can help drive sales and optimise marketing efforts</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Stan-Avner Almaleh from Drop a Hint Shopify app discusses how the app can help Shopify merchants drive sales and optimise marketing efforts. Specifically, Almaleh discusses:</p><ul><li>How to drive sales with recommendations over BFCM.</li><li>How to use the Drop A Hint app 365 days a year.</li><li>How to 'double-up' on email addresses</li></ul><p>* Stan-Avner is the founder of <i><strong>AppSolute</strong></i>, the developer of the <i><strong>Drop A Hint</strong></i> Shopify app. The app allows visitors to send "Hints" via e-mail to a person of their choice. Check out the app here <a href="https://apps.shopify.com/drop-a-hint-1" target="_blank">https://apps.shopify.com/drop-a-hint-1</a></p>
]]></description>
      <pubDate>Tue, 19 Nov 2019 01:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Stan-Avner Almaleh from Drop a Hint Shopify app discusses how the app can help Shopify merchants drive sales and optimise marketing efforts. Specifically, Almaleh discusses:</p><ul><li>How to drive sales with recommendations over BFCM.</li><li>How to use the Drop A Hint app 365 days a year.</li><li>How to 'double-up' on email addresses</li></ul><p>* Stan-Avner is the founder of <i><strong>AppSolute</strong></i>, the developer of the <i><strong>Drop A Hint</strong></i> Shopify app. The app allows visitors to send "Hints" via e-mail to a person of their choice. Check out the app here <a href="https://apps.shopify.com/drop-a-hint-1" target="_blank">https://apps.shopify.com/drop-a-hint-1</a></p>
]]></content:encoded>
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      <itunes:title>How an app can help drive sales and optimise marketing efforts</itunes:title>
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      <itunes:duration>00:35:52</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Stan-Avner Almaleh from Drop a Hint Shopify app discusses how the app can help Shopify merchants drive sales and optimise marketing efforts. </itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Stan-Avner Almaleh from Drop a Hint Shopify app discusses how the app can help Shopify merchants drive sales and optimise marketing efforts. </itunes:subtitle>
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      <title>Why You Should Offer a “Buy Now, Pay Later” Payment Method</title>
      <description><![CDATA[<p>In this episode, Chris Dolan, VP of Strategic Partnerships at Sezzle, discusses the benefits of offering a "Buy Now, Pay Later' payment method. Specifically, he discusses:</p><ul><li>Why "Buy Now, Pay Later" is a must for merchants selling to Gen Z and Millennials</li><li>How Sezzle benefits the customer and the merchant</li><li>How Sezzle can increase conversion rate and AOV for Shopify merchants</li></ul><p>* Chris Dolan is VP of Strategic Partnerships at Sezzle. Sezzle allows customers to buy from their favourite stores today, and split up the cost info four interest-free payments. Visit <a href="https://sezzle.com/">https://sezzle.com/</a>  for more information. </p>
]]></description>
      <pubDate>Tue, 12 Nov 2019 01:00:24 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Chris Dolan, VP of Strategic Partnerships at Sezzle, discusses the benefits of offering a "Buy Now, Pay Later' payment method. Specifically, he discusses:</p><ul><li>Why "Buy Now, Pay Later" is a must for merchants selling to Gen Z and Millennials</li><li>How Sezzle benefits the customer and the merchant</li><li>How Sezzle can increase conversion rate and AOV for Shopify merchants</li></ul><p>* Chris Dolan is VP of Strategic Partnerships at Sezzle. Sezzle allows customers to buy from their favourite stores today, and split up the cost info four interest-free payments. Visit <a href="https://sezzle.com/">https://sezzle.com/</a>  for more information. </p>
]]></content:encoded>
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      <itunes:title>Why You Should Offer a “Buy Now, Pay Later” Payment Method</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
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      <itunes:summary>In this episode, Chris Dolan, VP of Strategic Partnerships at Sezzle, discusses the benefits of offering a &quot;Buy Now, Pay Later&apos; payment method</itunes:summary>
      <itunes:subtitle>In this episode, Chris Dolan, VP of Strategic Partnerships at Sezzle, discusses the benefits of offering a &quot;Buy Now, Pay Later&apos; payment method</itunes:subtitle>
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      <title>What should you expect from an agency to help grow your brand?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Rachel Jacobs from Ecommerce Partnerships discusses what Shopify merchants should expect from an agency to help them grow their brand. Specifically, Jacobs discusses:</p><ul><li>How to find the right agency for your brand.</li><li>What questions to ask agencies when sourcing an agency.</li><li>How to get the best from a relationship with an agency.</li></ul><p>* Rachel<i> </i>is the founder of <i><strong>Ecommerce Partnerships</strong></i>,<i><strong> </strong></i>an organisation that helps agencies and SaaS companies scale strategic ecommerce partnerships.</p>
]]></description>
      <pubDate>Tue, 5 Nov 2019 03:58:46 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Rachel Jacobs from Ecommerce Partnerships discusses what Shopify merchants should expect from an agency to help them grow their brand. Specifically, Jacobs discusses:</p><ul><li>How to find the right agency for your brand.</li><li>What questions to ask agencies when sourcing an agency.</li><li>How to get the best from a relationship with an agency.</li></ul><p>* Rachel<i> </i>is the founder of <i><strong>Ecommerce Partnerships</strong></i>,<i><strong> </strong></i>an organisation that helps agencies and SaaS companies scale strategic ecommerce partnerships.</p>
]]></content:encoded>
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      <itunes:title>What should you expect from an agency to help grow your brand?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:duration>00:34:31</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Rachel Jacobs from Ecommerce Partnerships discusses what Shopify merchants should expect from an agency to help them grow their brand. </itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Rachel Jacobs from Ecommerce Partnerships discusses what Shopify merchants should expect from an agency to help them grow their brand. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can I grow my business with a remote team?</title>
      <description><![CDATA[<p>In this episode, Shauna Moran from Operate Remote discusses how remote teams can help Shopify store merchants scale their business. Specifically, she discusses:</p><ul><li>Why remote staff offers such great opportunities for growing Shopify stores.</li><li>Processes and ways of working to make remote work.</li><li>How to avoid the pitfalls of remote working.</li></ul><p>Shauna is the founder of Operate Remote. Operate remote works with organisations and individuals to maximise their opportunities and overcome their challenges when it comes to remote working through high-impact business mentoring, coaching and consulting.</p><p>Resources</p><p><a href="https://www.inc.com/jessica-stillman/science-has-discovered-a-magic-ingredient-for-better-brainstorming-embarrassing-stories.html">https://www.inc.com/jessica-stillman/science-has-discovered-a-magic-ingredient-for-better-brainstorming-embarrassing-stories.html</a></p>
]]></description>
      <pubDate>Tue, 29 Oct 2019 11:05:36 +0000</pubDate>
      <author>hello@blendcommerce.com (Adam Pearce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Shauna Moran from Operate Remote discusses how remote teams can help Shopify store merchants scale their business. Specifically, she discusses:</p><ul><li>Why remote staff offers such great opportunities for growing Shopify stores.</li><li>Processes and ways of working to make remote work.</li><li>How to avoid the pitfalls of remote working.</li></ul><p>Shauna is the founder of Operate Remote. Operate remote works with organisations and individuals to maximise their opportunities and overcome their challenges when it comes to remote working through high-impact business mentoring, coaching and consulting.</p><p>Resources</p><p><a href="https://www.inc.com/jessica-stillman/science-has-discovered-a-magic-ingredient-for-better-brainstorming-embarrassing-stories.html">https://www.inc.com/jessica-stillman/science-has-discovered-a-magic-ingredient-for-better-brainstorming-embarrassing-stories.html</a></p>
]]></content:encoded>
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      <itunes:title>How can I grow my business with a remote team?</itunes:title>
      <itunes:author>Adam Pearce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/64f7fb73-28e1-4879-992f-82d8fc0b9460/4e57c641-2e6c-4c73-96d2-cedb611b4b51/3000x3000/shopify-across-the-pond-cover-4.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:16</itunes:duration>
      <itunes:summary>In this episode, Shauna Moran from Operate Remote discusses how remote teams can help Shopify store merchants scale their business.</itunes:summary>
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      <itunes:keywords>remote working, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can push help me pull in more customers?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Felix Süllwold from PushOwl discusses the power of push notifications for Shopify stores. Specifically, Felix talks to Adam on:</p>
<ul>
<li>How push notifications can have an edge over other marketing channels.</li>
<li>The specific results Shopify merchants can see from Push Notifications</li>
<li>Creative uses of Push Notifications that are underutilised.</li>
</ul>
<p>Read the accompanying blog to this podcast, <a href="https://blog.pushowl.com/talking-web-push-notifications-on-shopify-across-the-pond-podcast/">here</a>.</p>
<p>Felix is Head of Partnerships at <a href="https://pushowl.com/">PushOwl</a>, the marketing channel that helps you convert your one-time visitors into loyal customers with push notifications.</p>
]]></description>
      <pubDate>Mon, 7 Oct 2019 07:18:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Felix Süllwold from PushOwl discusses the power of push notifications for Shopify stores. Specifically, Felix talks to Adam on:</p>
<ul>
<li>How push notifications can have an edge over other marketing channels.</li>
<li>The specific results Shopify merchants can see from Push Notifications</li>
<li>Creative uses of Push Notifications that are underutilised.</li>
</ul>
<p>Read the accompanying blog to this podcast, <a href="https://blog.pushowl.com/talking-web-push-notifications-on-shopify-across-the-pond-podcast/">here</a>.</p>
<p>Felix is Head of Partnerships at <a href="https://pushowl.com/">PushOwl</a>, the marketing channel that helps you convert your one-time visitors into loyal customers with push notifications.</p>
]]></content:encoded>
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      <itunes:title>How can push help me pull in more customers?</itunes:title>
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      <itunes:duration>00:45:50</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Felix Süllwold from PushOwl discusses the power of push notifications for Shopify stores.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Felix Süllwold from PushOwl discusses the power of push notifications for Shopify stores.</itunes:subtitle>
      <itunes:keywords>online sales, shopify, push notifications, selling online, pushowl, e-commerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can we help customers feel confident after purchase?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Matt Smith from Route, discusses how we can keep customer confidence up before and after purchase. Specifically they discuss:</p>
<ul>
<li>The importance of offering purchase protection for store owners and customers</li>
<li>How Route can help Shopify store owners achieve this.</li>
<li>How brands have used Route to boost there approach to customer service and shipping</li>
</ul>
<p><em>Matt is Director of partnerships at <a href="https://route.com/blend/">Route</a>, a Shopify app to create an unforgettable brand experience from checkout to delivery.</em></p>
]]></description>
      <pubDate>Fri, 20 Sep 2019 09:22:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Matt Smith from Route, discusses how we can keep customer confidence up before and after purchase. Specifically they discuss:</p>
<ul>
<li>The importance of offering purchase protection for store owners and customers</li>
<li>How Route can help Shopify store owners achieve this.</li>
<li>How brands have used Route to boost there approach to customer service and shipping</li>
</ul>
<p><em>Matt is Director of partnerships at <a href="https://route.com/blend/">Route</a>, a Shopify app to create an unforgettable brand experience from checkout to delivery.</em></p>
]]></content:encoded>
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      <itunes:title>How can we help customers feel confident after purchase?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
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      <itunes:duration>00:26:34</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Matt Smith from Route, discusses how we can keep customer confidence up before and after purchase.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Matt Smith from Route, discusses how we can keep customer confidence up before and after purchase.</itunes:subtitle>
      <itunes:keywords>selling online, route app, route, online sales, e-commerce, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can customer service be profitable?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Romain Lapeyre, CEO of Gorgias, discusses how customer service can be a key tool for increasing Shopify store sales. Specifically he discusses:</p>
<ul>
<li>The repeat purchase rate of customers that interact with support.</li>
<li>Key tactics for turning support into sales opportunities.</li>
<li>How Gorgias can help Shopify merchants of all sizes with specific examples.</li>
</ul>
<p><em>Romain the CEO of <a href="https://gorgias.grsm.io/AdamPearce">Gorgias</a>, the customer support helpdesk specially designed for Shopify stores.</em></p>
]]></description>
      <pubDate>Fri, 23 Aug 2019 13:10:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Romain Lapeyre, CEO of Gorgias, discusses how customer service can be a key tool for increasing Shopify store sales. Specifically he discusses:</p>
<ul>
<li>The repeat purchase rate of customers that interact with support.</li>
<li>Key tactics for turning support into sales opportunities.</li>
<li>How Gorgias can help Shopify merchants of all sizes with specific examples.</li>
</ul>
<p><em>Romain the CEO of <a href="https://gorgias.grsm.io/AdamPearce">Gorgias</a>, the customer support helpdesk specially designed for Shopify stores.</em></p>
]]></content:encoded>
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      <itunes:title>How can customer service be profitable?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
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      <itunes:duration>00:35:12</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Romain Lapeyre, CEO of Gorgias, discusses how customer service can be a key tool for increasing Shopify store sales.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Romain Lapeyre, CEO of Gorgias, discusses how customer service can be a key tool for increasing Shopify store sales.</itunes:subtitle>
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      <title>Can personalistion help my Shopify store?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Shahram Anver, co-founder of DataCue, discusses how personalisation can help Shopify merchants boot sales. Specifically, Shahram discusses:</p>
<ul>
<li>Who personalisation is for, and who it's not for.</li>
<li>Specific ways that personalisation can drive sales.</li>
<li>How to get the best from DataCue.</li>
</ul>
<p>**Shahram is the co-founder of <a href="https://www.datacue.co/">Data Cue</a><em>. DataCue increases your online store sales by showing relevant banners and products for each visitor based on their activity.</em></p>
]]></description>
      <pubDate>Tue, 13 Aug 2019 07:30:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Shahram Anver, co-founder of DataCue, discusses how personalisation can help Shopify merchants boot sales. Specifically, Shahram discusses:</p>
<ul>
<li>Who personalisation is for, and who it's not for.</li>
<li>Specific ways that personalisation can drive sales.</li>
<li>How to get the best from DataCue.</li>
</ul>
<p>**Shahram is the co-founder of <a href="https://www.datacue.co/">Data Cue</a><em>. DataCue increases your online store sales by showing relevant banners and products for each visitor based on their activity.</em></p>
]]></content:encoded>
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      <itunes:title>Can personalistion help my Shopify store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
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      <itunes:duration>00:41:17</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Shahram Anver, co-founder of Data Cue, discusses how personalisation can help Shopify merchants boot sales.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Shahram Anver, co-founder of Data Cue, discusses how personalisation can help Shopify merchants boot sales.</itunes:subtitle>
      <itunes:keywords>personalisation, e-commerce, online sales, selling online, datacue, shopify, personalization</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can SMS marketing drive sales to my store?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Mike Stoychev discusses the power of SMS marketing for Shopify merchants. Specifically, Adam and Mike discuss:</p>
<ul>
<li>Why SMS marketing is a powerful tool for eCommerce, specifically, Shopify.</li>
<li>The incredible ROI that SMS marketing has generated for SMS Bump customers.</li>
<li>Specific strategies that can be used by Shopify merchants to drive sales through SMS marketing.</li>
</ul>
<p><em>Mike is the founder of <a href="https://smsbump.com/">SMS Bump</a></em>, an Enterprise-grade SMS platform designed for eCommerce businesses.</p>
]]></description>
      <pubDate>Tue, 6 Aug 2019 08:03:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Mike Stoychev discusses the power of SMS marketing for Shopify merchants. Specifically, Adam and Mike discuss:</p>
<ul>
<li>Why SMS marketing is a powerful tool for eCommerce, specifically, Shopify.</li>
<li>The incredible ROI that SMS marketing has generated for SMS Bump customers.</li>
<li>Specific strategies that can be used by Shopify merchants to drive sales through SMS marketing.</li>
</ul>
<p><em>Mike is the founder of <a href="https://smsbump.com/">SMS Bump</a></em>, an Enterprise-grade SMS platform designed for eCommerce businesses.</p>
]]></content:encoded>
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      <itunes:title>How can SMS marketing drive sales to my store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/46a09603-3dff-4a5d-9f9b-e19e5d97fe47/3000x3000/1565078865-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:17</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Mike Stoychev from SMS Bump discusses the power of SMS marketing for Shopify merchants.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Mike Stoychev from SMS Bump discusses the power of SMS marketing for Shopify merchants.</itunes:subtitle>
      <itunes:keywords>selling online, sms bump, sms, e-commerce, online sales, shopify, sms marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
    </item>
    <item>
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      <title>How can I grow an idea into a $1m Shopify store?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Ryan Popoff discusses how he grew an idea for a product into a million-dollar business. Specifcially, he discusses:</p>
<ul>
<li>What his initial idea was and how he took this to market.</li>
<li>His decision-making process of moving from Shopify to Shopify Plus.</li>
<li>His product development strategy that allowed him to grow his business.</li>
</ul>
<p>Ryan is the founder of <a href="https://www.popovleather.com/">Popov Leather</a>, a small workshop that prides itself on high-quality leather goods.</p>
]]></description>
      <pubDate>Tue, 30 Jul 2019 07:17:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Ryan Popoff discusses how he grew an idea for a product into a million-dollar business. Specifcially, he discusses:</p>
<ul>
<li>What his initial idea was and how he took this to market.</li>
<li>His decision-making process of moving from Shopify to Shopify Plus.</li>
<li>His product development strategy that allowed him to grow his business.</li>
</ul>
<p>Ryan is the founder of <a href="https://www.popovleather.com/">Popov Leather</a>, a small workshop that prides itself on high-quality leather goods.</p>
]]></content:encoded>
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      <itunes:title>How can I grow an idea into a $1m Shopify store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/de740750-fc83-45d2-b2fb-b8e141e7e0c8/3000x3000/1564471448-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:11</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Ryan Popoff discusses how he grew an idea for a product into a million-dollar business.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Ryan Popoff discusses how he grew an idea for a product into a million-dollar business.</itunes:subtitle>
      <itunes:keywords>selling online, online sales, shopify, e-commerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
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    <item>
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      <title>How can subscriptions help me grow my Shopify Store?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Rob Barr from ReCharge talks to Adam about the power of subscriptions as a business model. Specifically, they discuss:</p>
<ul>
<li>Why subscriptions are more than just pricing.</li>
<li>How to use a subscription business model creatively, with examples.</li>
<li>How ReCharge allows Shopify merchants to integrate marketing tools with a subscription model</li>
</ul>
<p><em>Rob leads the agency partnership program at <a href="https://rechargepayments.com/">ReCharge</a>, a recurring billing company for Shopify. In his role, he initiates and leads partnership deals with Shopify’s leading sites and Plus partners in the U.S., U.K., Australia and other regions.</em></p>
]]></description>
      <pubDate>Tue, 23 Jul 2019 08:32:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Rob Barr from ReCharge talks to Adam about the power of subscriptions as a business model. Specifically, they discuss:</p>
<ul>
<li>Why subscriptions are more than just pricing.</li>
<li>How to use a subscription business model creatively, with examples.</li>
<li>How ReCharge allows Shopify merchants to integrate marketing tools with a subscription model</li>
</ul>
<p><em>Rob leads the agency partnership program at <a href="https://rechargepayments.com/">ReCharge</a>, a recurring billing company for Shopify. In his role, he initiates and leads partnership deals with Shopify’s leading sites and Plus partners in the U.S., U.K., Australia and other regions.</em></p>
]]></content:encoded>
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      <itunes:title>How can subscriptions help me grow my Shopify Store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/d953946f-1e8d-480a-b271-2eeaf7019ec4/3000x3000/1563871064-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:23:11</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Rob Barr from ReCharge talks to Adam about the power of subscriptions as a business model.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Rob Barr from ReCharge talks to Adam about the power of subscriptions as a business model.</itunes:subtitle>
      <itunes:keywords>e-commerce, shopify, online sales, recharge, recharge app, selling online, subscriptions</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
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    <item>
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      <title>How can I use Facebook Ads to grow my Shopify Store?</title>
      <description><![CDATA[<p>In this episode of Shopify Across the Pond, Facebook Advertising expert Mojca Mars, talks about how to use Facebook Ads to grow a Shopify based business. Specifically they discuss:</p>
<ul>
<li>How to get started with Facebook ads for eCommerce.</li>
<li>The type of Facebook Ads that work best for Shopify store owners.</li>
<li>Some of the most recent updates to Facebook Ad Manager and how to turn these into an opportunity.</li>
</ul>
<p><strong>Resources</strong></p>
<p>Here's the link to the Facebook Ads grid referred to by Mojca:</p>
<p>https://www.facebook.com/business/help/436113280262012?helpref=faq_content</p>
<p>Here's the link to The Science of Facebook Ads discount:</p>
<p>https://enroll.thescienceoffacebookads.com/the-science-of-facebook-ads-professional?coupon=SHOPIFYACROSSTHEPOND</p>
<p>https://enroll.thescienceoffacebookads.com/the-science-of-facebook-ads-master?coupon=SHOPIFYACROSSTHEPOND</p>
<p><em>Mojca is the founder of <a href="https://superspicymedia.com/">Super Spicy Media</a> and the creator of the <a href="http://www.thescienceoffacebookads.com/">Science of Facebook Ads</a>.</em></p>
]]></description>
      <pubDate>Tue, 25 Jun 2019 08:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode of Shopify Across the Pond, Facebook Advertising expert Mojca Mars, talks about how to use Facebook Ads to grow a Shopify based business. Specifically they discuss:</p>
<ul>
<li>How to get started with Facebook ads for eCommerce.</li>
<li>The type of Facebook Ads that work best for Shopify store owners.</li>
<li>Some of the most recent updates to Facebook Ad Manager and how to turn these into an opportunity.</li>
</ul>
<p><strong>Resources</strong></p>
<p>Here's the link to the Facebook Ads grid referred to by Mojca:</p>
<p>https://www.facebook.com/business/help/436113280262012?helpref=faq_content</p>
<p>Here's the link to The Science of Facebook Ads discount:</p>
<p>https://enroll.thescienceoffacebookads.com/the-science-of-facebook-ads-professional?coupon=SHOPIFYACROSSTHEPOND</p>
<p>https://enroll.thescienceoffacebookads.com/the-science-of-facebook-ads-master?coupon=SHOPIFYACROSSTHEPOND</p>
<p><em>Mojca is the founder of <a href="https://superspicymedia.com/">Super Spicy Media</a> and the creator of the <a href="http://www.thescienceoffacebookads.com/">Science of Facebook Ads</a>.</em></p>
]]></content:encoded>
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      <itunes:title>How can I use Facebook Ads to grow my Shopify Store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/c92cbfe8-d362-454a-946b-63183e9c39b5/3000x3000/1560520801-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:44</itunes:duration>
      <itunes:summary>In this episode of Shopify Across the Pond, Facebook Advertising expert Mojca Mars, talks about how to use Facebook Ads to grow a Shopify based business.</itunes:summary>
      <itunes:subtitle>In this episode of Shopify Across the Pond, Facebook Advertising expert Mojca Mars, talks about how to use Facebook Ads to grow a Shopify based business.</itunes:subtitle>
      <itunes:keywords>facebook advertising, e-commerce, facebook, selling online, shopify, online sales</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
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    <item>
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      <title>Can direct mail help me sell more with Shopify?</title>
      <description><![CDATA[<p>In this episode, Arian Radmand, CEO of Ignite Post, talks to Adam about an innovative way of using direct mail to sell more with Shopify. Specifically, Adam and Arian discuss:</p>
<ul>
<li>Why direct mail can now outperform digital marketing.</li>
<li>Practical ways to use direct mail for customer retention.</li>
<li>The performance of direct mail for some of Ignite Post's customers.</li>
</ul>
<p><em>Arian is the CEO of <a href="https://www.ignitepost.com/">Ignite Post</a> - the handwritten direct mail outreach service.</em></p>
]]></description>
      <pubDate>Tue, 18 Jun 2019 08:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Arian Radmand, CEO of Ignite Post, talks to Adam about an innovative way of using direct mail to sell more with Shopify. Specifically, Adam and Arian discuss:</p>
<ul>
<li>Why direct mail can now outperform digital marketing.</li>
<li>Practical ways to use direct mail for customer retention.</li>
<li>The performance of direct mail for some of Ignite Post's customers.</li>
</ul>
<p><em>Arian is the CEO of <a href="https://www.ignitepost.com/">Ignite Post</a> - the handwritten direct mail outreach service.</em></p>
]]></content:encoded>
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      <itunes:title>Can direct mail help me sell more with Shopify?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/672878a7-40f8-4e24-9674-e63d0ff5ba64/3000x3000/1560440336-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:25</itunes:duration>
      <itunes:summary>In this episode, Arian Radmand, CEO of Ignite Post, talks to Adam about an innovative way of using direct mail to sell more with Shopify.</itunes:summary>
      <itunes:subtitle>In this episode, Arian Radmand, CEO of Ignite Post, talks to Adam about an innovative way of using direct mail to sell more with Shopify.</itunes:subtitle>
      <itunes:keywords>direct mail, e-commerce, shopify, online sales, selling online</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
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    <item>
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      <title>What&apos;s it like to grow and sell a Shopify store?</title>
      <description><![CDATA[<p>In this episode, Susan Bradley discusses her journey of buying, growing and selling a successful Shopify based business. Specifically, she discusses</p>
<ul>
<li>Her journey from buying, to growing to selling her business.</li>
<li>Some of the key challenges and wins she had along the way.</li>
<li>Details of her new project to start and grow a store from 0 to $50K.</li>
</ul>
<p><em>More details on Susan's Roadmap to $5Ok can be found <a href="https://www.thesocialsalesgirls.com/roadmap-to-50k-shopify-project/">here</a>.</em></p>
]]></description>
      <pubDate>Tue, 11 Jun 2019 08:16:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Susan Bradley discusses her journey of buying, growing and selling a successful Shopify based business. Specifically, she discusses</p>
<ul>
<li>Her journey from buying, to growing to selling her business.</li>
<li>Some of the key challenges and wins she had along the way.</li>
<li>Details of her new project to start and grow a store from 0 to $50K.</li>
</ul>
<p><em>More details on Susan's Roadmap to $5Ok can be found <a href="https://www.thesocialsalesgirls.com/roadmap-to-50k-shopify-project/">here</a>.</em></p>
]]></content:encoded>
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      <itunes:title>What&apos;s it like to grow and sell a Shopify store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/7da642a3-7a76-4637-bf05-41c71ae2ae13/3000x3000/1560440360-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:47:48</itunes:duration>
      <itunes:summary>In this episode, Susan Bradley discusses her journey of buying, growing and selling a successful Shopify based business.</itunes:summary>
      <itunes:subtitle>In this episode, Susan Bradley discusses her journey of buying, growing and selling a successful Shopify based business.</itunes:subtitle>
      <itunes:keywords>selling online, klaviyo, shopify, online sales, e-commerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">dcf17932-7264-4b78-b0ba-6a875dd27e1f</guid>
      <title>How will Brexit affect my Shopify store?</title>
      <description><![CDATA[<p>In this episode, Rachel Bowditch and Jan Malicher discuss how Brexit may affect Shopify store owners and how planning ahead can help. Specifically they discuss:</p>
<ul>
<li>How you can prepare for the 'two forms' of Brexit.</li>
<li>What you can do if you're in the UK, EU or selling into the UK or EU.</li>
<li>Specific tips and tools to take advantage of the 'Brexit Opportunity'.</li>
</ul>
<p>Rachel Bowditch is a business consultant with significant experience in international trade and IP, as well as being a Shopify store owner.<br />
Jan Malicher is Support and Partnerships Manager at <a href="https://sufio.com/">Sufio</a>, who help Shopify merchants create beautiful invoices for online stores.</p>
<p><strong>Resources</strong></p>
<ul>
<li>Sufio on the Shopify App Store: https://apps.shopify.com/sufio</li>
<li><a href="https://www.youtube.com/watch?v=VVblNIZw3eo">How to get your Shopify store ready for Brexit</a></li>
<li><a href="https://sufio.com/articles/shopify/taxes/">Sufio Tax Guides</a></li>
</ul>
]]></description>
      <pubDate>Tue, 4 Jun 2019 08:09:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Rachel Bowditch and Jan Malicher discuss how Brexit may affect Shopify store owners and how planning ahead can help. Specifically they discuss:</p>
<ul>
<li>How you can prepare for the 'two forms' of Brexit.</li>
<li>What you can do if you're in the UK, EU or selling into the UK or EU.</li>
<li>Specific tips and tools to take advantage of the 'Brexit Opportunity'.</li>
</ul>
<p>Rachel Bowditch is a business consultant with significant experience in international trade and IP, as well as being a Shopify store owner.<br />
Jan Malicher is Support and Partnerships Manager at <a href="https://sufio.com/">Sufio</a>, who help Shopify merchants create beautiful invoices for online stores.</p>
<p><strong>Resources</strong></p>
<ul>
<li>Sufio on the Shopify App Store: https://apps.shopify.com/sufio</li>
<li><a href="https://www.youtube.com/watch?v=VVblNIZw3eo">How to get your Shopify store ready for Brexit</a></li>
<li><a href="https://sufio.com/articles/shopify/taxes/">Sufio Tax Guides</a></li>
</ul>
]]></content:encoded>
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      <itunes:title>How will Brexit affect my Shopify store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/c942180e-13e6-4d97-a175-0a56fa9b7311/3000x3000/1560440384-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:49:38</itunes:duration>
      <itunes:summary>In this episode, Rachel Bowditch and Jan Malicher discuss how Brexit may affect Shopify store owners and how planning ahead can help.</itunes:summary>
      <itunes:subtitle>In this episode, Rachel Bowditch and Jan Malicher discuss how Brexit may affect Shopify store owners and how planning ahead can help.</itunes:subtitle>
      <itunes:keywords>brexit, e-commerce, selling online, online sales, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">9e89ce1d-ce0d-41ed-8b19-a317b3c5fa7c</guid>
      <title>How can I keep keep my Shopify customers loyal?</title>
      <description><![CDATA[<p>In this episode, Fiona Stevens, Head of Marketing at LoyaltyLion, discusses the importance of creating loyalty and customer retention for Shopify stores. Specifically, Fiona and Adam discuss:</p>
<ul>
<li>What a loyalty program should include.</li>
<li>The common mistakes made when creating a loyalty program.</li>
<li>How to make sure a loyalty program continues to drive revenue in the long run.</li>
</ul>
<p><em>Fiona is Head of Marketing at <a href="https://loyaltylion.com/">LoyaltyLion</a></em> - the data-driven loyalty app for Shopify store owners.</p>
]]></description>
      <pubDate>Thu, 23 May 2019 12:21:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Fiona Stevens, Head of Marketing at LoyaltyLion, discusses the importance of creating loyalty and customer retention for Shopify stores. Specifically, Fiona and Adam discuss:</p>
<ul>
<li>What a loyalty program should include.</li>
<li>The common mistakes made when creating a loyalty program.</li>
<li>How to make sure a loyalty program continues to drive revenue in the long run.</li>
</ul>
<p><em>Fiona is Head of Marketing at <a href="https://loyaltylion.com/">LoyaltyLion</a></em> - the data-driven loyalty app for Shopify store owners.</p>
]]></content:encoded>
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      <itunes:title>How can I keep keep my Shopify customers loyal?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/cc03dce1-2b48-4a2a-9a6c-f1a791c31583/3000x3000/1560440406-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:27:36</itunes:duration>
      <itunes:summary>In this episode, Fiona Stevens, Head of Marketing at Loyalty Lion, discusses the importance of creating loyalty and customer retention for Shopify stores.</itunes:summary>
      <itunes:subtitle>In this episode, Fiona Stevens, Head of Marketing at Loyalty Lion, discusses the importance of creating loyalty and customer retention for Shopify stores.</itunes:subtitle>
      <itunes:keywords>selling online, e-commerce, shopify, online sales, loyaltylion</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
    </item>
    <item>
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      <title>How can chat bots help me grow my Shopify store?</title>
      <description><![CDATA[<p>In this episode, Octane AI co-founder, Ben Parr, talks to Adam about the power of chat bot marketing for Shopify stores. Specifically, they discuss:</p>
<ul>
<li>Why chat bot marketing has such a high ROI.</li>
<li>How to combine chat bot marketing with other marketing to drive sales.</li>
<li>How Octane AI uses artificial intelligence to help Shopify store owners grow sales.</li>
</ul>
<p><em>Ben is the co-founder of Octane AI. More details on how Octane AI can help you grow your Shopify store sales can be found <a href="https://www.octaneai.com/">here</a>.</em></p>
]]></description>
      <pubDate>Thu, 16 May 2019 10:45:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Octane AI co-founder, Ben Parr, talks to Adam about the power of chat bot marketing for Shopify stores. Specifically, they discuss:</p>
<ul>
<li>Why chat bot marketing has such a high ROI.</li>
<li>How to combine chat bot marketing with other marketing to drive sales.</li>
<li>How Octane AI uses artificial intelligence to help Shopify store owners grow sales.</li>
</ul>
<p><em>Ben is the co-founder of Octane AI. More details on how Octane AI can help you grow your Shopify store sales can be found <a href="https://www.octaneai.com/">here</a>.</em></p>
]]></content:encoded>
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      <itunes:title>How can chat bots help me grow my Shopify store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/cc4bd843-9a5a-4ac4-bf7c-c543f5c4c1bc/3000x3000/1560440427-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:38</itunes:duration>
      <itunes:summary>In this episode, Octane AI co-founder, Ben Parr, talks to Adam about the power of chat bot marketing for Shopify stores.</itunes:summary>
      <itunes:subtitle>In this episode, Octane AI co-founder, Ben Parr, talks to Adam about the power of chat bot marketing for Shopify stores.</itunes:subtitle>
      <itunes:keywords>marketing, e-commerce, chat bot, octane ai, shopify, online sales, selling online</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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    <item>
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      <title>How can email help me grow my Shopify Store</title>
      <description><![CDATA[<p>In this episode, Lizzie Nirenberg and Joe McCarthy talk to Adam about how to use Klaviyo to drive sales via email marketing. Specifically, they discuss:</p>
<ul>
<li>Why changing switching from MailChimp to Klaviyo makes sense for Shopify merchants.</li>
<li>The specifics on what revenue can be achieved by Shopify merchants using Klaviyo.</li>
<li>Expert tips on how to get the best from Klaviyo to drive sales from your store.</li>
</ul>
<p><em><strong>Lizzie is Partner Marketing Manager at Klaviyo, and Joe is Director of Performance Marketing at Klaviyo. To find out more about Klaviyo, click <a href="https://www.klaviyo.com">here</a></strong></em></p>
]]></description>
      <pubDate>Thu, 9 May 2019 13:28:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Lizzie Nirenberg and Joe McCarthy talk to Adam about how to use Klaviyo to drive sales via email marketing. Specifically, they discuss:</p>
<ul>
<li>Why changing switching from MailChimp to Klaviyo makes sense for Shopify merchants.</li>
<li>The specifics on what revenue can be achieved by Shopify merchants using Klaviyo.</li>
<li>Expert tips on how to get the best from Klaviyo to drive sales from your store.</li>
</ul>
<p><em><strong>Lizzie is Partner Marketing Manager at Klaviyo, and Joe is Director of Performance Marketing at Klaviyo. To find out more about Klaviyo, click <a href="https://www.klaviyo.com">here</a></strong></em></p>
]]></content:encoded>
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      <itunes:title>How can email help me grow my Shopify Store</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
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      <itunes:duration>00:29:44</itunes:duration>
      <itunes:summary>In this episode, Lizzie Nirenberg and Joe McCarthy talk to Adam about how to use Klaviyo to drive sales via email marketing.</itunes:summary>
      <itunes:subtitle>In this episode, Lizzie Nirenberg and Joe McCarthy talk to Adam about how to use Klaviyo to drive sales via email marketing.</itunes:subtitle>
      <itunes:keywords>marketing, digital marketing, email marketing, selling online, shopify, online sales, klaviyo, e-commerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can I grow an authentic brand on Shopify?</title>
      <description><![CDATA[<p>In this episode, Brooklyn Bicycle Co. founder, Ryan Zagata, talks to Adam about growing an authentic brand on Shopify. Specifically, they discuss:</p>
<ul>
<li>How the initial idea for the business came about.</li>
<li>The challenges of growing and scaling a successful Shopify AND Brick and Mortar business.</li>
<li>Why authenticity is important for a Shopify brand.</li>
</ul>
<p><em>Ryan is the founder of Brooklyn Bicycle Co. More information can be found <a href="https://www.brooklynbicycleco.com/pages/about-us">here</a>.</em></p>
]]></description>
      <pubDate>Thu, 25 Apr 2019 12:40:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Brooklyn Bicycle Co. founder, Ryan Zagata, talks to Adam about growing an authentic brand on Shopify. Specifically, they discuss:</p>
<ul>
<li>How the initial idea for the business came about.</li>
<li>The challenges of growing and scaling a successful Shopify AND Brick and Mortar business.</li>
<li>Why authenticity is important for a Shopify brand.</li>
</ul>
<p><em>Ryan is the founder of Brooklyn Bicycle Co. More information can be found <a href="https://www.brooklynbicycleco.com/pages/about-us">here</a>.</em></p>
]]></content:encoded>
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      <itunes:title>How can I grow an authentic brand on Shopify?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/901b4582-1987-4b8e-9bfb-987b9cc1f618/3000x3000/1560440707-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:12</itunes:duration>
      <itunes:summary>In this episode, Brooklyn Bicycle Co. founder, Ryan Zagata, talks to Adam about growing an authentic brand on Shopify.</itunes:summary>
      <itunes:subtitle>In this episode, Brooklyn Bicycle Co. founder, Ryan Zagata, talks to Adam about growing an authentic brand on Shopify.</itunes:subtitle>
      <itunes:keywords>online sales, e-commerce, shopify themes, out of the sandbox, turbo theme, shopify, shopify premium themes, selling online</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How can I use data to grow my sales?</title>
      <description><![CDATA[<p>In this episode, John Chao, former Linkedin data scientist and co-founder of Segments by Tresl, talks to Adam about how to use data more simply to grow your Shopify store sales. Specifically, they discuss:</p>
<ul>
<li>John's insights and experience from being a data-scientist at Linkedin.</li>
<li>Why using data is important for Shopify store owners.</li>
<li>Key data that can be used and analysed from a Shopify store to help drive sales.</li>
</ul>
<p><em>John is the co-founder of <a href="https://apps.shopify.com/segments">Segments by Tresl</a></em>. To grab an extended free trial, please mention 'Shopify Across the Pond' when making contact.</p>
]]></description>
      <pubDate>Wed, 17 Apr 2019 08:57:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, John Chao, former Linkedin data scientist and co-founder of Segments by Tresl, talks to Adam about how to use data more simply to grow your Shopify store sales. Specifically, they discuss:</p>
<ul>
<li>John's insights and experience from being a data-scientist at Linkedin.</li>
<li>Why using data is important for Shopify store owners.</li>
<li>Key data that can be used and analysed from a Shopify store to help drive sales.</li>
</ul>
<p><em>John is the co-founder of <a href="https://apps.shopify.com/segments">Segments by Tresl</a></em>. To grab an extended free trial, please mention 'Shopify Across the Pond' when making contact.</p>
]]></content:encoded>
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      <itunes:title>How can I use data to grow my sales?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/7e6eaaa8-cb0b-4bee-8714-759cd2bf1da1/3000x3000/1560440730-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:53</itunes:duration>
      <itunes:summary>In this episode, John Chao, former Linkedin data scientist and co-founder of Segments by Tresl, talks to Adam about how to use data more simply to grow your Shopify store sales.</itunes:summary>
      <itunes:subtitle>In this episode, John Chao, former Linkedin data scientist and co-founder of Segments by Tresl, talks to Adam about how to use data more simply to grow your Shopify store sales.</itunes:subtitle>
      <itunes:keywords>online sales, e-commerce, shopify, selling online</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
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    <item>
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      <title>What is Shopify and how does it work?</title>
      <description><![CDATA[<p>In this episode, Jonathan Kennedy, founder of Carson and Storetasker, chats to Adam about how Shopify works and the Shopify eco-system. Specifically, they discuss:</p>
<ul>
<li>How themes, apps and experts form part of the Shopify eco-system.</li>
<li>Specfic core tips on how to start and manage a Shopify based business.</li>
<li>How to hire the best developer for your Shopify store.</li>
</ul>
<p><em>Jonathan is the founder of <a href="https://heycarson.com/">Carson</a> and <a href="https://storetasker.com/ambassadors/blend-commerce?rfsn=786526.fa2a0">Storetasker</a>. For more information, please use the links provided.</em></p>
]]></description>
      <pubDate>Wed, 3 Apr 2019 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Jonathan Kennedy, founder of Carson and Storetasker, chats to Adam about how Shopify works and the Shopify eco-system. Specifically, they discuss:</p>
<ul>
<li>How themes, apps and experts form part of the Shopify eco-system.</li>
<li>Specfic core tips on how to start and manage a Shopify based business.</li>
<li>How to hire the best developer for your Shopify store.</li>
</ul>
<p><em>Jonathan is the founder of <a href="https://heycarson.com/">Carson</a> and <a href="https://storetasker.com/ambassadors/blend-commerce?rfsn=786526.fa2a0">Storetasker</a>. For more information, please use the links provided.</em></p>
]]></content:encoded>
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      <itunes:title>What is Shopify and how does it work?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/4e803238-ccbf-4bbe-b0f2-32f4c6dabba3/3000x3000/1560440767-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:36</itunes:duration>
      <itunes:summary>In this episode, Jonathan Kennedy, founder of Carson and Storetasker, chats to Adam about how Shopify works and the Shopify eco-system.</itunes:summary>
      <itunes:subtitle>In this episode, Jonathan Kennedy, founder of Carson and Storetasker, chats to Adam about how Shopify works and the Shopify eco-system.</itunes:subtitle>
      <itunes:keywords>selling online, online sales, e-commerce, storetasker, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
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    <item>
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      <title>How can I make my Shopify store faster?</title>
      <description><![CDATA[<p>In this episode, Speed Optimisation expert Rumen Dimitrov talks to Adam about how to increase the speed of your Shopify store. Specifically, Adam and Rumen discuss:</p>
<ul>
<li>Common mistakes made by Shopify merchants that slow down a Shopify theme.</li>
<li>How to make sure your Shopify store is optimised from launch.</li>
<li>Tips on how to increase the speed of your Shopify store.</li>
</ul>
<p><em>Rumen Dimitrov is an independent Shopify Speed and Conversion Rate Optimisation consultant. Please see <a href="http://boostmystore.com">boostmystore.com</a> for more details about Rumen and his services</em></p>
<p><strong>Show resources</strong></p>
<p><a href="https://searchengineland.com/how-to-use-chrome-user-experience-report-to-improve-your-sites-performance-307765">Chrome UX Tutorial</a></p>
]]></description>
      <pubDate>Wed, 3 Apr 2019 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In this episode, Speed Optimisation expert Rumen Dimitrov talks to Adam about how to increase the speed of your Shopify store. Specifically, Adam and Rumen discuss:</p>
<ul>
<li>Common mistakes made by Shopify merchants that slow down a Shopify theme.</li>
<li>How to make sure your Shopify store is optimised from launch.</li>
<li>Tips on how to increase the speed of your Shopify store.</li>
</ul>
<p><em>Rumen Dimitrov is an independent Shopify Speed and Conversion Rate Optimisation consultant. Please see <a href="http://boostmystore.com">boostmystore.com</a> for more details about Rumen and his services</em></p>
<p><strong>Show resources</strong></p>
<p><a href="https://searchengineland.com/how-to-use-chrome-user-experience-report-to-improve-your-sites-performance-307765">Chrome UX Tutorial</a></p>
]]></content:encoded>
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      <itunes:title>How can I make my Shopify store faster?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/286a7fb3-ff83-4f2c-bc92-784a7dee5fa2/3000x3000/1560440749-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:31:15</itunes:duration>
      <itunes:summary>In this episode, Speed Optimisation expert Rumen Dimitrov talks to Adam about how to increase the speed of your Shopify store.</itunes:summary>
      <itunes:subtitle>In this episode, Speed Optimisation expert Rumen Dimitrov talks to Adam about how to increase the speed of your Shopify store.</itunes:subtitle>
      <itunes:keywords>speed optimisation, e-commerce, cro, shopify, speed optimization</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Do I need a premium theme for my Shopify store?</title>
      <description><![CDATA[<p>In the first ever episode of Shopify Across the Pond, Sean Campbell, Project Manager at Out of the Sandbox, chats to Adam about all things premium themes. Specifically, they discuss:</p>
<ul>
<li>Why you should choose a premium theme when starting out on Shopify.</li>
<li>Updates to Out of the Sandbox themes.</li>
<li>Sean's favourite Shopify stores, built with Out of the Sandbox themes.</li>
</ul>
<p><em>Sean is project manager at Out of the Sandbox. More information on Out of the Sandbox themes can be found <a href="https://outofthesandbox.com/">here</a>.</em></p>
<p><strong>Resources</strong></p>
<p>Shopify stores mentioned by Sean</p>
<ul>
<li>thejimmycase.com</li>
<li>vesslebrand.com</li>
<li>greenerie.co</li>
</ul>
<p>Facebook group mentioned by Sean</p>
<ul>
<li>https://www.facebook.com/groups/shopifyentrepreneurs/</li>
</ul>
]]></description>
      <pubDate>Wed, 3 Apr 2019 07:00:00 +0000</pubDate>
      <author>hello@blendcommerce.com (Blend Commerce)</author>
      <link>https://blendcommerce.com/</link>
      <content:encoded><![CDATA[<p>In the first ever episode of Shopify Across the Pond, Sean Campbell, Project Manager at Out of the Sandbox, chats to Adam about all things premium themes. Specifically, they discuss:</p>
<ul>
<li>Why you should choose a premium theme when starting out on Shopify.</li>
<li>Updates to Out of the Sandbox themes.</li>
<li>Sean's favourite Shopify stores, built with Out of the Sandbox themes.</li>
</ul>
<p><em>Sean is project manager at Out of the Sandbox. More information on Out of the Sandbox themes can be found <a href="https://outofthesandbox.com/">here</a>.</em></p>
<p><strong>Resources</strong></p>
<p>Shopify stores mentioned by Sean</p>
<ul>
<li>thejimmycase.com</li>
<li>vesslebrand.com</li>
<li>greenerie.co</li>
</ul>
<p>Facebook group mentioned by Sean</p>
<ul>
<li>https://www.facebook.com/groups/shopifyentrepreneurs/</li>
</ul>
]]></content:encoded>
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      <itunes:title>Do I need a premium theme for my Shopify store?</itunes:title>
      <itunes:author>Blend Commerce</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/0e88a6/0e88a67c-bea3-47eb-b247-307b62b82200/d41a43a0-0acb-403e-af1c-aae282aa8dbb/3000x3000/1560440785-artwork.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:34</itunes:duration>
      <itunes:summary>In the first ever episode of Shopify Across the Pond, Sean Campbell, Project Manager at Out of the Sandbox, chats to Adam about all things premium themes.</itunes:summary>
      <itunes:subtitle>In the first ever episode of Shopify Across the Pond, Sean Campbell, Project Manager at Out of the Sandbox, chats to Adam about all things premium themes.</itunes:subtitle>
      <itunes:keywords>online sales, shopify themes, out of the sandbox, selling online, shopify, shopify premium themes, turbo theme, e-commerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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