https://simplecast.com Meet Me at Brunch Meet Me at Brunch is a podcast for wineries ready to grow. We break down what’s working in digital marketing right now, from building a wine club that people actually stick with, to making the most of your social content and email list. Each episode is packed with real-world insights, great conversations, and practical tips you can put into action straight away. If you’re in the wine trade and want to get better at selling direct, start here. 2025 Meet Me at Brunch by Brunch Agency en Wed, 25 Feb 2026 20:00:00 +0000 Wed, 25 Feb 2026 20:00:13 +0000 https://meet-me-at-brunch.simplecast.com Meet Me at Brunch https://image.simplecastcdn.com/images/7f156a05-38e7-4798-920c-ae6253d5678d/ff839873-e61b-4450-bb8d-091b295ae924/3000x3000/brunch-podcast-08.jpg?aid=rss_feed https://meet-me-at-brunch.simplecast.com episodic Meet Me at Brunch is a podcast for wineries ready to grow. We break down what’s working in digital marketing right now, from building a wine club that people actually stick with, to making the most of your social content and email list. Each episode is packed with real-world insights, great conversations, and practical tips you can put into action straight away. If you’re in the wine trade and want to get better at selling direct, start here. Brunch Agency false https://feeds.simplecast.com/cFgQQxKA Brunch Agency georgie@brunchagency.com.au 2f23801f-cdd6-4410-b0e4-a2a6eccc8238 Brunch Bites | When Platforms Change Overnight A few weeks ago, alcohol-related pages across Facebook were flagged as ineligible for recommendation. Meta has since clarified that it was a technical issue and largely resolved it. But the lesson remains. If your growth relies heavily on algorithm-led discovery, your business is exposed to decisions you do not control.

In this episode, we cover:

  • What happened with Meta temporarily stopped recommending alcohol-related pages
  • Why even temporary disruption matters
  • The difference between rented platforms and owned channels
  • How paid media can bridge organic discovery to conversion
  • Why database growth should be your priority
  • The growing importance of SEO and AI discoverability
  • How to build an integrated DTC ecosystem that holds up under pressur

Social media is powerful. But it is rented space. Your database, your website, your ecommerce store and your automated flows are assets you control. If this moment made you question how exposed your current setup is, that’s a good thing.

Download our free resource and explore the rest of our resources on the website.

And if you want to talk it through properly, reach out to us here. 

]]> Wed, 25 Feb 2026 20:00:00 +0000 georgie@brunchagency.com.au (Maddy Jones (Host), Hugh Sulway (Host)) https://meet-me-at-brunch.simplecast.com/episodes/ep-18-dVUasZ1x A few weeks ago, alcohol-related pages across Facebook were flagged as ineligible for recommendation. Meta has since clarified that it was a technical issue and largely resolved it. But the lesson remains. If your growth relies heavily on algorithm-led discovery, your business is exposed to decisions you do not control.

In this episode, we cover:

  • What happened with Meta temporarily stopped recommending alcohol-related pages
  • Why even temporary disruption matters
  • The difference between rented platforms and owned channels
  • How paid media can bridge organic discovery to conversion
  • Why database growth should be your priority
  • The growing importance of SEO and AI discoverability
  • How to build an integrated DTC ecosystem that holds up under pressur

Social media is powerful. But it is rented space. Your database, your website, your ecommerce store and your automated flows are assets you control. If this moment made you question how exposed your current setup is, that’s a good thing.

Download our free resource and explore the rest of our resources on the website.

And if you want to talk it through properly, reach out to us here. 

]]> Brunch Bites | When Platforms Change Overnight Maddy Jones (Host), Hugh Sulway (Host) 00:16:55 Earlier this year, winery pages were removed from Facebook’s recommendation feeds. It was later confirmed as a technical error. But for a few weeks, it raised a bigger question. What happens when a platform you rely on suddenly changes? In this Brunch Bites episode, Hugh and Maddy unpack what happened and explore how wineries can build more stable, diversified direct-to-consumer systems. Earlier this year, winery pages were removed from Facebook’s recommendation feeds. It was later confirmed as a technical error. But for a few weeks, it raised a bigger question. What happens when a platform you rely on suddenly changes? In this Brunch Bites episode, Hugh and Maddy unpack what happened and explore how wineries can build more stable, diversified direct-to-consumer systems. email marketing for wineries, facebook algorithm update, wine ecommerce, meta update, wine industry marketing, alcohol marketing restrictions, social media discoverability, paid media for wineries, winery marketing, wine direct to consumer, social media changes, ai search ecommerce, wine dtc strategy, wine business strategy, wine marketing false full 18 f2c95245-bf6d-40df-80a9-59722f8abeb2 Winery Spotlight: Tim Dexter of Oakridge Wines In today’s chat with Tim , we talk about how winemakers learn to communicate outside the winery, why different audiences need different stories, and how to keep your message clear across cellar door, trade, and wine club.

Tim shares how his retail background shaped his approach to selling wine, why people connect more with place and personality than technical detail alone, and what extra resourcing can unlock inside a winery. We also touch on how Oakridge is adapting its cellar door focus, and what the current season is doing in the Yarra.

In this episode:

  • How retail experience translates to better wine sales
  • Why knowing your product builds confidence and trust with consumers
  • How to tailor your message for cellar door, trade, and wine club
  • Why people and place matter more than technical detail alone
  • What resourcing can change inside a winery and vineyard
  • How Oakridge is adapting its cellar door offering
  • Weather in the Yarra and the upcoming vintage

All Links & Resources

]]> Wed, 17 Dec 2025 20:00:00 +0000 georgie@brunchagency.com.au (Tim Dexter (Guest), Nick Bond (Host)) https://meet-me-at-brunch.simplecast.com/episodes/ep-17-0rRGFhKZ In today’s chat with Tim , we talk about how winemakers learn to communicate outside the winery, why different audiences need different stories, and how to keep your message clear across cellar door, trade, and wine club.

Tim shares how his retail background shaped his approach to selling wine, why people connect more with place and personality than technical detail alone, and what extra resourcing can unlock inside a winery. We also touch on how Oakridge is adapting its cellar door focus, and what the current season is doing in the Yarra.

In this episode:

  • How retail experience translates to better wine sales
  • Why knowing your product builds confidence and trust with consumers
  • How to tailor your message for cellar door, trade, and wine club
  • Why people and place matter more than technical detail alone
  • What resourcing can change inside a winery and vineyard
  • How Oakridge is adapting its cellar door offering
  • Weather in the Yarra and the upcoming vintage

All Links & Resources

]]> Winery Spotlight: Tim Dexter of Oakridge Wines Tim Dexter (Guest), Nick Bond (Host) 00:27:23 Senior Winemaker Tim Dexter from Oakridge Wines joins Nick and the team to talk cellar door communication, wine club engagement, and what it really takes for winemakers to sell with confidence. We cover how knowing your product and knowing your customer changes every conversation, plus an early read on how the season is shaping up in the Yarra. Senior Winemaker Tim Dexter from Oakridge Wines joins Nick and the team to talk cellar door communication, wine club engagement, and what it really takes for winemakers to sell with confidence. We cover how knowing your product and knowing your customer changes every conversation, plus an early read on how the season is shaping up in the Yarra. winery storytelling, wine club engagement, direct to consumer wine, selling wine direct, winery communication, winery marketing, cellar door sales, wine sales strategy false full 17 9a736504-01ed-4ccc-8edd-350ba2f7de3c Exports Spotlight: With Pete Bentley of Pikes Wines Todays chat with Pete is one that you don't want to miss. We go inside Pikes’ export playbook: why the right distributor beats the “right” market, what's moving the needle in our current market, and how to stay steady when tariffs and travel knock plans around. Pete also shares first steps for small wineries and the health routines that make the job sustainable.

In this episode:

  • How strong customer relationships set the foundation for DTC growth
  • Why working together beats going it alone in regional wine networks
  • How trade and export connections can support your long-term goals
  • First steps for small wineries with limited hands on deck
  • Health, routines, and staying balanced when you're on the road


All Links & Resources

]]> Wed, 19 Nov 2025 22:30:00 +0000 georgie@brunchagency.com.au (Pete Bentley, Nick Bond, Hugh Sulway) https://meet-me-at-brunch.simplecast.com/episodes/exports-spotlight-with-pete-bentley-of-pikes-wines-kvA275o3 Todays chat with Pete is one that you don't want to miss. We go inside Pikes’ export playbook: why the right distributor beats the “right” market, what's moving the needle in our current market, and how to stay steady when tariffs and travel knock plans around. Pete also shares first steps for small wineries and the health routines that make the job sustainable.

In this episode:

  • How strong customer relationships set the foundation for DTC growth
  • Why working together beats going it alone in regional wine networks
  • How trade and export connections can support your long-term goals
  • First steps for small wineries with limited hands on deck
  • Health, routines, and staying balanced when you're on the road


All Links & Resources

]]> Exports Spotlight: With Pete Bentley of Pikes Wines Pete Bentley, Nick Bond, Hugh Sulway 00:35:29 Sales and export legend Pete Bentley from Pikes Wines joins Bondy and Hugh to talk partner-first export strategy, what works for Pikes, and how to stay steady through tariffs, travel, and change. We also touch on mental and physical health, and the routines that keep you healthy when you are constantly on the road. Sales and export legend Pete Bentley from Pikes Wines joins Bondy and Hugh to talk partner-first export strategy, what works for Pikes, and how to stay steady through tariffs, travel, and change. We also touch on mental and physical health, and the routines that keep you healthy when you are constantly on the road. distributor relationships, us tariffs, pikes wines, meet me at brunch, pete bentley, winery marketing, diversification, clare valley, wine export, partner first, brunch agency, china tariffs, dtc wine false full 16 7632b35c-669b-40de-bda2-3470b2775b17 Why Relationships Matter in the Wine Industry From cellar door loyalty and winery collaborations to trade partnerships and regional networks, this episode dives deep into what makes the Australian wine industry so connected.

Hugh, Charlotte, and John share their experiences across every layer of the wine world, from building trust with customers to working with regional associations and industry bodies. They also explore how collaboration can lift the whole sector, making Australian wine stronger at home and abroad.

In this episode:

  • How strong customer relationships set the foundation for DTC growth
  • Why working together beats going it alone in regional wine networks
  • How trade and export connections can support your long-term brand goals
  • What regional and national wine bodies do, and how to get involved
  • Stories of wineries backing each other and building something bigger together

Mentioned in this episode:

📍 Explore your regional wine association: AGW Regional Directory
📘 Learn more about Vision 2050: Australian Grape & Wine Vision 2050

All Links & Resources

]]> Wed, 29 Oct 2025 20:00:00 +0000 georgie@brunchagency.com.au (Hugh Sulway, Charlotte Cels, John Clark) https://meet-me-at-brunch.simplecast.com/episodes/why-relationships-matter-in-the-wine-industry-54DwzbnF From cellar door loyalty and winery collaborations to trade partnerships and regional networks, this episode dives deep into what makes the Australian wine industry so connected.

Hugh, Charlotte, and John share their experiences across every layer of the wine world, from building trust with customers to working with regional associations and industry bodies. They also explore how collaboration can lift the whole sector, making Australian wine stronger at home and abroad.

In this episode:

  • How strong customer relationships set the foundation for DTC growth
  • Why working together beats going it alone in regional wine networks
  • How trade and export connections can support your long-term brand goals
  • What regional and national wine bodies do, and how to get involved
  • Stories of wineries backing each other and building something bigger together

Mentioned in this episode:

📍 Explore your regional wine association: AGW Regional Directory
📘 Learn more about Vision 2050: Australian Grape & Wine Vision 2050

All Links & Resources

]]> Why Relationships Matter in the Wine Industry Hugh Sulway, Charlotte Cels, John Clark 00:21:12 Relationships are at the heart of every great wine business. In this episode, Hugh, Charlotte, and John unpack how strong relationships, between wineries, customers, regional bodies, and trade, can build long-term success across the industry. Relationships are at the heart of every great wine business. In this episode, Hugh, Charlotte, and John unpack how strong relationships, between wineries, customers, regional bodies, and trade, can build long-term success across the industry. trade connections, cellar door, wine relationships, winery marketing, wine export, regional wine bodies, brunch agency, dtc wine false full 15 322c4d5d-ebba-4281-8497-c60e7e4910c4 Social Media That Sells (Part Two) We’re going back to basics with Social Media That Sells (Part Two) designed for the small winery teams doing it all. In this episode, Maddy and Amber share what matters most on your socials.

Learn how to:

  • Build simple content pillars that guide your posts
  • Use Facebook and Instagram effectively
  • Share the social load across your team
  • Repurpose user-generated content
  • Batch, schedule, and simplify your posts
  • Use AI tools without losing your winery’s voice

👉 Download Social Media Basics for Wineries here

All Links & Resources

]]> Wed, 15 Oct 2025 20:00:00 +0000 georgie@brunchagency.com.au (Amber Hayes (Host), Maddy Jones (Host)) https://meet-me-at-brunch.simplecast.com/episodes/social-media-that-sells-part-two-veG5H5B4 We’re going back to basics with Social Media That Sells (Part Two) designed for the small winery teams doing it all. In this episode, Maddy and Amber share what matters most on your socials.

Learn how to:

  • Build simple content pillars that guide your posts
  • Use Facebook and Instagram effectively
  • Share the social load across your team
  • Repurpose user-generated content
  • Batch, schedule, and simplify your posts
  • Use AI tools without losing your winery’s voice

👉 Download Social Media Basics for Wineries here

All Links & Resources

]]> Social Media That Sells (Part Two) Amber Hayes (Host), Maddy Jones (Host) 00:29:31 In Social Media That Sells (Part Two), Maddy and Amber share the essentials of Facebook and Instagram for wineries who want to stay visible without feeling overwhelmed. From building content pillars to getting your team involved and using AI without losing your voice, this one’s packed with practical steps to keep your socials consistent and authentic. If social media often feels like one more job on a full list, this one’s for you. In Social Media That Sells (Part Two), Maddy and Amber share the essentials of Facebook and Instagram for wineries who want to stay visible without feeling overwhelmed. From building content pillars to getting your team involved and using AI without losing your voice, this one’s packed with practical steps to keep your socials consistent and authentic. If social media often feels like one more job on a full list, this one’s for you. winery brand storytelling, winery social strategy, digital marketing for wineries, winery marketing strategy, winery tips, social media for wineries, social media content planning, wineries, instagram marketing, dtc wine sales, meta business suite, brunch agency, content pillars, wine marketing false full 14 3319d50d-523f-4154-9bd8-087a1b3db40e Winery Spotlight: Pikes Wines If you’ve ever been curious about what makes Pike’s Wines so consistently popular, this episode is a must-listen. Nick sits down with Jamie Pike, second-generation co-owner, and Pud Smith, Direct Sales Manager and long-serving cellar door extraordinaire, to unpack the history, strategy, and heart behind this iconic Clare Valley brand.

What We Cover:

  • How Pike’s started and grew from a small family operation into a national brand.
  • The importance of building relationships with customers, both in the cellar door and via direct-to-consumer channels.
  • How they manage varietal diversity and product innovation while staying true to their core offerings.
  • Tips for delivering exceptional customer experience in wine and hospitality.


All Links & Resources

]]> Thu, 2 Oct 2025 00:23:05 +0000 georgie@brunchagency.com.au (Jamie Pike (Guest), Pud Smith (Guest), Nick Bond (Host)) https://meet-me-at-brunch.simplecast.com/episodes/winery-spotlight-pikes-wines-gXz1Jdl4 If you’ve ever been curious about what makes Pike’s Wines so consistently popular, this episode is a must-listen. Nick sits down with Jamie Pike, second-generation co-owner, and Pud Smith, Direct Sales Manager and long-serving cellar door extraordinaire, to unpack the history, strategy, and heart behind this iconic Clare Valley brand.

What We Cover:

  • How Pike’s started and grew from a small family operation into a national brand.
  • The importance of building relationships with customers, both in the cellar door and via direct-to-consumer channels.
  • How they manage varietal diversity and product innovation while staying true to their core offerings.
  • Tips for delivering exceptional customer experience in wine and hospitality.


All Links & Resources

]]> Winery Spotlight: Pikes Wines Jamie Pike (Guest), Pud Smith (Guest), Nick Bond (Host) 00:34:13 In this episode of Meet Me at Brunch, we sit down with Jamie Pike, second-generation managing director of Pikes, and Pud, Direct Sales Manager and long-serving cellar door extraordinaire, to dive deep into the story, growth, and future of one of Clare Valley’s most iconic wineries. From humble beginnings in beer and soft drinks to building a 130-hectare vineyard, Pikes has become renowned for its Riesling and commitment to exceptional service. We chat about the evolution of their cellar door, direct-to-consumer strategies, wine varietals, and the warm, welcoming approach that keeps their customers returning year after year. In this episode of Meet Me at Brunch, we sit down with Jamie Pike, second-generation managing director of Pikes, and Pud, Direct Sales Manager and long-serving cellar door extraordinaire, to dive deep into the story, growth, and future of one of Clare Valley’s most iconic wineries. From humble beginnings in beer and soft drinks to building a 130-hectare vineyard, Pikes has become renowned for its Riesling and commitment to exceptional service. We chat about the evolution of their cellar door, direct-to-consumer strategies, wine varietals, and the warm, welcoming approach that keeps their customers returning year after year. false full 13 ce87603c-25b1-4734-834b-64db4691c97c Winery Spotlight: Andrew Duff of Briar Ridge Winemaker. General manager. All-round legend. Andrew Duff has done it all, and in this chat, he shares what he’s learned along the way. From brewing beer in boarding school to leading the team at Briar Ridge in the Hunter Valley, Duff reflects on the moments that shaped his winemaking journey and what’s driving innovation today. He and Hugh talk about cellar door surprises, the rise of new varietals, and how to keep things simple when you’re running a small team.


What We Cover:

  • Duff’s journey back to the Hunter and into winemaking
  • Why Albariño, Fiano and other new varieties are on his radar
  • How Briar Ridge balances heritage with fresh ideas
  • What surprises visitors when they visit the cellar door
  • Why simple marketing is often the smartest move
  • Practical advice for small winery teams doing it all


All Links & Resources

  • Access our top ten marketing tips right here
  • Find our Free Resources here
  • Want to chat through your winery’s email strategy? Book a free consult with us here
  • Visit us at brunchagency.com
  • Follow us on Instagram
  • Connect with us on LinkedIn
]]> Wed, 17 Sep 2025 21:00:00 +0000 georgie@brunchagency.com.au (Andrew Duff (Guest - Briar Ridge), Hugh Sulway (Host)) https://meet-me-at-brunch.simplecast.com/episodes/winery-spotlight-andrew-duff-of-briar-ridge-ynPb2Ogo Winemaker. General manager. All-round legend. Andrew Duff has done it all, and in this chat, he shares what he’s learned along the way. From brewing beer in boarding school to leading the team at Briar Ridge in the Hunter Valley, Duff reflects on the moments that shaped his winemaking journey and what’s driving innovation today. He and Hugh talk about cellar door surprises, the rise of new varietals, and how to keep things simple when you’re running a small team.


What We Cover:

  • Duff’s journey back to the Hunter and into winemaking
  • Why Albariño, Fiano and other new varieties are on his radar
  • How Briar Ridge balances heritage with fresh ideas
  • What surprises visitors when they visit the cellar door
  • Why simple marketing is often the smartest move
  • Practical advice for small winery teams doing it all


All Links & Resources

  • Access our top ten marketing tips right here
  • Find our Free Resources here
  • Want to chat through your winery’s email strategy? Book a free consult with us here
  • Visit us at brunchagency.com
  • Follow us on Instagram
  • Connect with us on LinkedIn
]]> Winery Spotlight: Andrew Duff of Briar Ridge Andrew Duff (Guest - Briar Ridge), Hugh Sulway (Host) 00:28:29 Our first winery guest takes a seat at the table. Andrew Duff (or Duffy as we like to call him) is the winemaker and general manager at Briar Ridge in the Hunter Valley. In this episode, he chats with Hugh about his path into wine, the varieties he’s most excited about, and how simple ideas can make the biggest impact. It’s a great episode for anyone juggling wine and marketing. Our first winery guest takes a seat at the table. Andrew Duff (or Duffy as we like to call him) is the winemaker and general manager at Briar Ridge in the Hunter Valley. In this episode, he chats with Hugh about his path into wine, the varieties he’s most excited about, and how simple ideas can make the biggest impact. It’s a great episode for anyone juggling wine and marketing. wine marketing australia, cellar door experience, australian wine industry, andrew duff winemaker, direct to consumer wine, winery spotlight, briar ridge winery, small winery marketing, dtc wine sales, winery podcast, brunch agency, wine clubs, hunter valley wines false full 12 6b9d8ff9-ce0c-4b4a-9331-c81c17901b39 Paid Ads for Wineries: A Step-by-Step Guide to Meta Business Suite Done right, paid media is one of the most powerful ways to grow your wine business. But too often, it’s confusing, expensive, or just plain frustrating.

In this episode, Maddy and Amber cut through the noise and break down how wineries can use Meta Business Suite to get better results from their ads. They cover how to set up a simple, effective funnel, choose the right audiences, and write copy that actually converts. If you’ve been guessing with your ads, this episode gives you a clear place to start.


What We Cover:

  • How Paid Media flows through your sales funnel
  • The difference between boosting and strategic advertising
  • Budget tips: what to spend and when to scale
  • Audience types and how to target them
  • What makes a great wine ad: visuals, copy and creative formats
  • Daily optimisations that move the needle
  • Why Meta will always spend your budget, and how to make your spend count
     

All Links & Resources

  • Access our top ten marketing tips right here
  • Find our Free Resources here
  • Want to chat through your winery’s email strategy? Book a free consult with us here
  • Visit us at brunchagency.com
  • Follow us on Instagram
  • Connect with us on LinkedIn
]]> Wed, 3 Sep 2025 21:00:00 +0000 georgie@brunchagency.com.au (Maddy Jones (Host), Amber Hayes (Host)) https://meet-me-at-brunch.simplecast.com/episodes/paid-ads-for-wineries-a-step-by-step-guide-to-meta-business-suite-HpuKl7AK Done right, paid media is one of the most powerful ways to grow your wine business. But too often, it’s confusing, expensive, or just plain frustrating.

In this episode, Maddy and Amber cut through the noise and break down how wineries can use Meta Business Suite to get better results from their ads. They cover how to set up a simple, effective funnel, choose the right audiences, and write copy that actually converts. If you’ve been guessing with your ads, this episode gives you a clear place to start.


What We Cover:

  • How Paid Media flows through your sales funnel
  • The difference between boosting and strategic advertising
  • Budget tips: what to spend and when to scale
  • Audience types and how to target them
  • What makes a great wine ad: visuals, copy and creative formats
  • Daily optimisations that move the needle
  • Why Meta will always spend your budget, and how to make your spend count
     

All Links & Resources

  • Access our top ten marketing tips right here
  • Find our Free Resources here
  • Want to chat through your winery’s email strategy? Book a free consult with us here
  • Visit us at brunchagency.com
  • Follow us on Instagram
  • Connect with us on LinkedIn
]]> Paid Ads for Wineries: A Step-by-Step Guide to Meta Business Suite Maddy Jones (Host), Amber Hayes (Host) 00:43:04 Running paid ads shouldn’t feel like you are crossing your fingers and hoping for the best. In this episode, Maddy and Amber take you through the Meta Business Suite step by step, explaining how wineries can use paid media to drive real results. From cellar door bookings to online sales, they cover what to do, what to avoid, and how to make every dollar work harder. Running paid ads shouldn’t feel like you are crossing your fingers and hoping for the best. In this episode, Maddy and Amber take you through the Meta Business Suite step by step, explaining how wineries can use paid media to drive real results. From cellar door bookings to online sales, they cover what to do, what to avoid, and how to make every dollar work harder. winery sales, wine marketing australia, ad copywriting, winery advertising, paid media, instagram ads, wine ecommerce, ecommerce wine, facebook ads, audience targeting, wine business, marketing strategy, winery marketing, direct to consumer, digital advertising, meta ads, cellar door marketing, winery growth, dtc wine false full 11 79fbec5a-e12a-4d80-9aba-17c1a7560152 How to Convert Cellar Door Visitors Into Long-Term Customers A busy cellar door is great, but real growth happens when you keep those customers coming back.

In this episode, John and Dave explore how wineries can turn casual drop-ins into loyal customers. They talk about creating memorable experiences, capturing the right data, and using simple automations to stay connected once the visitor walks out the door. Whether you’re new to CRM or already running loyalty programs, this chat will help you get more from every tasting room interaction.


What we cover:

  • Why your cellar door team are your most powerful brand ambassadors
  • What makes an experience memorable
  • How wine tourism is shifting from walk-ins to booked, immersive tastings
  • Smart ways to collect data that helps your marketing
  • Easy CRM tricks for better follow-up and segmentation
  • Loyalty vs. subscriptions - what works best, and when
  • How to motivate staff to capture better data
  • Setting up follow-up flows that feel personal and authentic
  • Using purchase behaviour to tailor future offers
     

All Links & Resources

  • Access our top ten marketing tips right here
  • Find our Free Resources here
  • Want to chat through your winery’s email strategy? Book a free consult with us here
  • Visit us at brunchagency.com
  • Follow us on Instagram
  • Connect with us on LinkedIn
]]> Wed, 20 Aug 2025 21:00:00 +0000 georgie@brunchagency.com.au (Brunch Agency) https://meet-me-at-brunch.simplecast.com/episodes/how-to-convert-cellar-door-visitors-into-long-term-customers-CJVs0IJe A busy cellar door is great, but real growth happens when you keep those customers coming back.

In this episode, John and Dave explore how wineries can turn casual drop-ins into loyal customers. They talk about creating memorable experiences, capturing the right data, and using simple automations to stay connected once the visitor walks out the door. Whether you’re new to CRM or already running loyalty programs, this chat will help you get more from every tasting room interaction.


What we cover:

  • Why your cellar door team are your most powerful brand ambassadors
  • What makes an experience memorable
  • How wine tourism is shifting from walk-ins to booked, immersive tastings
  • Smart ways to collect data that helps your marketing
  • Easy CRM tricks for better follow-up and segmentation
  • Loyalty vs. subscriptions - what works best, and when
  • How to motivate staff to capture better data
  • Setting up follow-up flows that feel personal and authentic
  • Using purchase behaviour to tailor future offers
     

All Links & Resources

  • Access our top ten marketing tips right here
  • Find our Free Resources here
  • Want to chat through your winery’s email strategy? Book a free consult with us here
  • Visit us at brunchagency.com
  • Follow us on Instagram
  • Connect with us on LinkedIn
]]> How to Convert Cellar Door Visitors Into Long-Term Customers Brunch Agency 00:31:37 Your cellar door might be packed on weekends, but what happens next? In this episode, John and Dave break down how to turn one-time visitors into repeat buyers and long-term fans. From smart data capture to post-visit automations, it’s all about making your cellar door the start of a customer journey, not the end. Your cellar door might be packed on weekends, but what happens next? In this episode, John and Dave break down how to turn one-time visitors into repeat buyers and long-term fans. From smart data capture to post-visit automations, it’s all about making your cellar door the start of a customer journey, not the end. false full 10 f43ee600-3500-4f31-9489-a3a4d404ad18 Why We Buy Wine: Labels, Stories, and Buying Triggers We all know wine quality matters. But when someone is standing in front of a shelf or browsing online, there are a dozen other things that drive the sale.

In this episode, Bronte, Adam and Lachie break down what catches a buyer’s eye and what makes them hit purchase. You’ll hear how label design, storytelling, DTC conversations and even phone calls impact trust, loyalty and spend. This one is packed with insight from people who talk to customers every day, and who know how a single bottle becomes a repeat order.

What we cover:

  • Why some bottles get picked up while others get ignored
  • How strong branding and storytelling drive sales
  • What wine buyers care about
  • How one-on-one conversations shape trust and influence decisions
  • Why phone sales often result in higher basket sizes
  • What the Brunch Direct team notices when interacting with their customers
     

All Links & Resources

📝 Access all our Free Resources here: linktr.ee/brunch.agency
📞 Want to chat about your winery’s sales strategy? Book a free consult with us here
🌐 Visit us at brunchagency.com
📸 Follow us on Instagram
🔗 Connect with us on LinkedIn

]]> Wed, 6 Aug 2025 21:00:00 +0000 georgie@brunchagency.com.au (Adam Ward (Host), Bronte Charlotte (Host), Lachie Hewson (Host)) https://meet-me-at-brunch.simplecast.com/episodes/why-we-buy-wine-labels-stories-and-buying-triggers-Y1ezK_T9 We all know wine quality matters. But when someone is standing in front of a shelf or browsing online, there are a dozen other things that drive the sale.

In this episode, Bronte, Adam and Lachie break down what catches a buyer’s eye and what makes them hit purchase. You’ll hear how label design, storytelling, DTC conversations and even phone calls impact trust, loyalty and spend. This one is packed with insight from people who talk to customers every day, and who know how a single bottle becomes a repeat order.

What we cover:

  • Why some bottles get picked up while others get ignored
  • How strong branding and storytelling drive sales
  • What wine buyers care about
  • How one-on-one conversations shape trust and influence decisions
  • Why phone sales often result in higher basket sizes
  • What the Brunch Direct team notices when interacting with their customers
     

All Links & Resources

📝 Access all our Free Resources here: linktr.ee/brunch.agency
📞 Want to chat about your winery’s sales strategy? Book a free consult with us here
🌐 Visit us at brunchagency.com
📸 Follow us on Instagram
🔗 Connect with us on LinkedIn

]]> Why We Buy Wine: Labels, Stories, and Buying Triggers Adam Ward (Host), Bronte Charlotte (Host), Lachie Hewson (Host) 00:29:29 What actually makes someone choose your wine? In this episode, Bronte, Adam and Lachie from the Brunch Direct team dig into the psychology of buying. From standout packaging and label design to trusted regions and the stories people connect with, they share what really influences the decision to buy. It’s a real-world look at how customers think, and how wineries can meet them there. What actually makes someone choose your wine? In this episode, Bronte, Adam and Lachie from the Brunch Direct team dig into the psychology of buying. From standout packaging and label design to trusted regions and the stories people connect with, they share what really influences the decision to buy. It’s a real-world look at how customers think, and how wineries can meet them there. wine storytelling, wine branding, australian wine, ecommerce wine, wine club, winery marketing, wine podcast, dtc wine, wine sales false full 9 35144e6d-2ce4-4edd-b2bb-afb341015e97 Why You Should Engage With Your Wine Club Members More Often Most wineries are under-communicating with their best customers. This episode is about fixing that.

Hugh and Nick break down why regular phone calls to wine club members are one of the most effective ways to reduce churn and drive loyalty. Backed by real campaigns and first-hand stories from the Brunch Direct team, they cover what to say, how to say it, and why it works. It’s practical, simple and makes so much sense. If you’re ready to re-engage your club members and boost long-term value, this is where to start.

What We Cover
• Why phone calls still work
• How to use member conversations to shape your marketing
• Real-life examples of customer loyalty in action
• Why calls aren’t just about selling, they’re about connection
• Tips to build trust, avoid attrition, and turn passive members into active buyers
• How Brunch Direct supports wineries with phone campaigns that feel personal

All Links & Resources
🍷 Download your Member Retention Guide right here
📝 Access all our Free Resources here
📞 Want to chat through your winery’s email strategy? Book a free consult with us here
🌐 Visit us at brunchagency.com
📸 Follow us on Instagram
🔗 Connect with us on LinkedIn

]]> Wed, 23 Jul 2025 21:00:00 +0000 georgie@brunchagency.com.au (Nick Bond (Host), Hugh Sulway (Host)) https://meet-me-at-brunch.simplecast.com/episodes/why-you-should-engage-with-your-wine-club-members-more-often-WO_65Qy5 Most wineries are under-communicating with their best customers. This episode is about fixing that.

Hugh and Nick break down why regular phone calls to wine club members are one of the most effective ways to reduce churn and drive loyalty. Backed by real campaigns and first-hand stories from the Brunch Direct team, they cover what to say, how to say it, and why it works. It’s practical, simple and makes so much sense. If you’re ready to re-engage your club members and boost long-term value, this is where to start.

What We Cover
• Why phone calls still work
• How to use member conversations to shape your marketing
• Real-life examples of customer loyalty in action
• Why calls aren’t just about selling, they’re about connection
• Tips to build trust, avoid attrition, and turn passive members into active buyers
• How Brunch Direct supports wineries with phone campaigns that feel personal

All Links & Resources
🍷 Download your Member Retention Guide right here
📝 Access all our Free Resources here
📞 Want to chat through your winery’s email strategy? Book a free consult with us here
🌐 Visit us at brunchagency.com
📸 Follow us on Instagram
🔗 Connect with us on LinkedIn

]]> Why You Should Engage With Your Wine Club Members More Often Nick Bond (Host), Hugh Sulway (Host) 00:16:58 Wine club members are your most loyal customers, but they’re often the most ignored. In this episode, Hugh and Nick talk about why that needs to change. They share how simple phone calls can improve retention, increase order value and create stronger relationships. If you’ve ever wondered whether it’s worth picking up the phone, this is the episode to listen to. Wine club members are your most loyal customers, but they’re often the most ignored. In this episode, Hugh and Nick talk about why that needs to change. They share how simple phone calls can improve retention, increase order value and create stronger relationships. If you’ve ever wondered whether it’s worth picking up the phone, this is the episode to listen to. winery sales, wine branding, australian wine, customer loyalty, ecommerce wine, member retention, wine club, direct to consumer, dtc wine sales false full 8 c57ebbb0-29a4-44ed-9cd4-b3bd80dd6d50 Email Marketing that Works with Klaviyo Email marketing doesn’t have to be overwhelming. If you’ve ever stared at your subscriber list wondering what to send next, this one’s for you.

Maddy sits down with Caster and Ben from Klaviyo to unpack what makes email such a powerful channel for wineries in 2025. They cover how to build and grow your list, what automations to start with, and how to create emails your customers want to open. Whether you’re just starting out or cleaning up what you’ve already built, it’s full of practical advice you can use right away.
 

What we cover:
• The difference between a list, a tag, and a segment (and why it matters)
• The one mistake almost every winery is making
• Smart automations you can set and forget
• How to personalise your email marketing (without losing your mind)
• Why one-size-fits-all campaigns are killing your engagement
• How to grow your list with better incentives and less friction
• What flows to set up first — and what to test over time
• Using Klaviyo as a CRM, not just an email tool
• Our take on how often to email, what to say, and what to stop doing

All Links & Resources
📝 Access all our Free Resources here
📞 Want to chat through your winery’s email strategy? Book a free consult with us here
🌐 Visit us at brunchagency.com
📸 Follow us on Instagram
🔗 Connect with us on LinkedIn

]]> Wed, 2 Jul 2025 21:00:00 +0000 georgie@brunchagency.com.au (Caster Calma, Ben Randall, Maddy Jones (Host)) https://meet-me-at-brunch.simplecast.com/episodes/email-marketing-that-works-with-klaviyo-gpK2JmNX Email marketing doesn’t have to be overwhelming. If you’ve ever stared at your subscriber list wondering what to send next, this one’s for you.

Maddy sits down with Caster and Ben from Klaviyo to unpack what makes email such a powerful channel for wineries in 2025. They cover how to build and grow your list, what automations to start with, and how to create emails your customers want to open. Whether you’re just starting out or cleaning up what you’ve already built, it’s full of practical advice you can use right away.
 

What we cover:
• The difference between a list, a tag, and a segment (and why it matters)
• The one mistake almost every winery is making
• Smart automations you can set and forget
• How to personalise your email marketing (without losing your mind)
• Why one-size-fits-all campaigns are killing your engagement
• How to grow your list with better incentives and less friction
• What flows to set up first — and what to test over time
• Using Klaviyo as a CRM, not just an email tool
• Our take on how often to email, what to say, and what to stop doing

All Links & Resources
📝 Access all our Free Resources here
📞 Want to chat through your winery’s email strategy? Book a free consult with us here
🌐 Visit us at brunchagency.com
📸 Follow us on Instagram
🔗 Connect with us on LinkedIn

]]> Email Marketing that Works with Klaviyo Caster Calma, Ben Randall, Maddy Jones (Host) 00:42:42 In this episode, Maddy sits down with Caster and Ben from the Klaviyo team to unpack what actually works when it comes to winery email marketing in 2025. From automations to audience segmentation, wine club flows to CRM strategy, this is your deep dive into how to turn emails into one of your most profitable channels... all without blasting your list or boring your customers. Whether you’re new to Klaviyo or just want to make more of it, this one’s for you. In this episode, Maddy sits down with Caster and Ben from the Klaviyo team to unpack what actually works when it comes to winery email marketing in 2025. From automations to audience segmentation, wine club flows to CRM strategy, this is your deep dive into how to turn emails into one of your most profitable channels... all without blasting your list or boring your customers. Whether you’re new to Klaviyo or just want to make more of it, this one’s for you. klaviyo, wine club marketing, ecommerce wine, winery crm, personalised marketing, wine club, winery email list, email marketing, meet me at brunch, wine business, winery retention, winery marketing, email automations, wine marketing strategy, customer segmentation, winery growth, brunch agency, wine crm, marketing best practice, dtc wine, wine sales false full 7 1258c775-5257-4cb2-bbe4-df1f771e7208 Our Origin Story: How Brunch Got Started (& Where We’re Headed) In this episode, we’re looking back... and looking forward.

Brunch just turned five, so Char, Kip and John are sharing how the agency began, what we’ve learned along the way, and where we’re headed next. They walk through everything from our beginnings as 'We are Toast' to acquiring VinoDirect and opening our Chicago office. It’s an honest look at what it takes to build a wine marketing agency from scratch, and what’s coming next for wineries selling direct-to-consumer.

What we cover:

  • The story behind how Brunch started
  • Key moments that shaped the agency’s first five years
  • The growth of Brunch Direct and our US expansion
  • What we’ve learned from working with 150+ wineries
  • Why DTC phone sales still work... and what sets them apart
  • What’s changing in winery eCommerce, email and digital
  • What we see coming next for the industry

🧠 More free winery resources: https://linktr.ee/brunch.agency
📞 Want to talk about your DTC strategy? Book a free strategy call

Subscribe to Meet Me at Brunch for practical wine marketing insights from the team at Brunch Agency. We help wineries across Australia, NZ and the US sell more wine, direct to consumer, through websites, email, phone sales and digital strategy.

]]> Wed, 25 Jun 2025 21:00:00 +0000 georgie@brunchagency.com.au (Charlotte Cels, Kip McMillan, John Clark) https://meet-me-at-brunch.simplecast.com/episodes/our-origin-story-jYJXKi2B In this episode, we’re looking back... and looking forward.

Brunch just turned five, so Char, Kip and John are sharing how the agency began, what we’ve learned along the way, and where we’re headed next. They walk through everything from our beginnings as 'We are Toast' to acquiring VinoDirect and opening our Chicago office. It’s an honest look at what it takes to build a wine marketing agency from scratch, and what’s coming next for wineries selling direct-to-consumer.

What we cover:

  • The story behind how Brunch started
  • Key moments that shaped the agency’s first five years
  • The growth of Brunch Direct and our US expansion
  • What we’ve learned from working with 150+ wineries
  • Why DTC phone sales still work... and what sets them apart
  • What’s changing in winery eCommerce, email and digital
  • What we see coming next for the industry

🧠 More free winery resources: https://linktr.ee/brunch.agency
📞 Want to talk about your DTC strategy? Book a free strategy call

Subscribe to Meet Me at Brunch for practical wine marketing insights from the team at Brunch Agency. We help wineries across Australia, NZ and the US sell more wine, direct to consumer, through websites, email, phone sales and digital strategy.

]]> Our Origin Story: How Brunch Got Started (& Where We’re Headed) Charlotte Cels, Kip McMillan, John Clark 00:24:35 Our origin story, five years on. Char, Kip and John sit down to share how Brunch got started, what’s changed since 2020, and where we’re heading next. This episode walks through the real story behind the agency, and what’s ahead for wineries in Australia, New Zealand and the US. Our origin story, five years on. Char, Kip and John sit down to share how Brunch got started, what’s changed since 2020, and where we’re heading next. This episode walks through the real story behind the agency, and what’s ahead for wineries in Australia, New Zealand and the US. wine social media, winery content ideas, content marketing wineries, facebook winery marketing, digital marketing for wineries, wine business growth, instagram for wineries, organic social strategy, winery marketing, social media tips, wine industry engagement, dtc wine sales, tiktok for wineries false full 6 5f1bd418-0f78-4a3a-81cf-ff405d95931a Social Media That Sells: What Actually Works for Wineries What makes a winery’s social media actually work? In this episode, Kate (CMO), Maddy (Head of Marketing), and Amber (Senior Account Manager) take a closer look at what drives results on platforms like Instagram and Facebook, and what doesn’t. From common mistakes to strategic wins, they walk through what it takes to build a consistent, engaging, and on-brand presence. 

It’s everything wineries need to know to start showing up better online, build stronger brand connections, and set themselves up for long-term success on social.

What we cover:

  • Common mistakes wineries make (and how to avoid them)
  • The power of planning — and how to create content pillars
  • Quick wins for boosting engagement
  • Platform-by-platform tips: Instagram, Facebook, TikTok and more
  • What content the algorithm actually wants
  • How to use music, video, captions, and hashtags effectively
  • The role of user-generated content
  • When it’s time to invest in paid social — and what to do first

🎧 Grab our free Social Media Playbook from this episode, and explore more practical resources via our Linktree.

All Links & Resources

Featured wine: Block 7 Chardonnay from Briar Ridge, Orange NSW.

Next Episode

....

]]> Wed, 18 Jun 2025 21:00:00 +0000 georgie@brunchagency.com.au (Amber Hayes (Host), Georgie Tancock (Producer), Kate Burley (Host), Maddy Jones (Host)) https://meet-me-at-brunch.simplecast.com/episodes/social-media-that-sells-wYCpjjAq What makes a winery’s social media actually work? In this episode, Kate (CMO), Maddy (Head of Marketing), and Amber (Senior Account Manager) take a closer look at what drives results on platforms like Instagram and Facebook, and what doesn’t. From common mistakes to strategic wins, they walk through what it takes to build a consistent, engaging, and on-brand presence. 

It’s everything wineries need to know to start showing up better online, build stronger brand connections, and set themselves up for long-term success on social.

What we cover:

  • Common mistakes wineries make (and how to avoid them)
  • The power of planning — and how to create content pillars
  • Quick wins for boosting engagement
  • Platform-by-platform tips: Instagram, Facebook, TikTok and more
  • What content the algorithm actually wants
  • How to use music, video, captions, and hashtags effectively
  • The role of user-generated content
  • When it’s time to invest in paid social — and what to do first

🎧 Grab our free Social Media Playbook from this episode, and explore more practical resources via our Linktree.

All Links & Resources

Featured wine: Block 7 Chardonnay from Briar Ridge, Orange NSW.

Next Episode

....

]]> Social Media That Sells: What Actually Works for Wineries Amber Hayes (Host), Georgie Tancock (Producer), Kate Burley (Host), Maddy Jones (Host) 00:43:23 In this episode, Kate, Maddy, and Amber chat about what makes social media work for wineries. From platform selection to content strategy, engagement tips to algorithm hacks, this chat is packed with practical advice to help your winery show up online, and stand out for the right reasons. Whether you’re struggling to stay consistent, unsure which platforms to use, or stuck wondering why your posts aren’t translating to sales, this one’s for you. In this episode, Kate, Maddy, and Amber chat about what makes social media work for wineries. From platform selection to content strategy, engagement tips to algorithm hacks, this chat is packed with practical advice to help your winery show up online, and stand out for the right reasons. Whether you’re struggling to stay consistent, unsure which platforms to use, or stuck wondering why your posts aren’t translating to sales, this one’s for you. wine social media ideas, winery digital marketing, meet me at brunch, instagram for wine brands, wine industry podcast, winery marketing strategy, wine podcast australia, social media for wineries, winery reels, winery brand building, winery content planning, facebook winery tips, dtc wine sales, winery engagement tactics, brunch agency, content pillars false full 5 702e476f-05f2-4d4d-8557-16d100f333da Wine Trends for 2025: What's Hot, What's Not Wine trends are changing fast, and staying on top of what’s in (and what’s out) is key to staying relevant.

In this episode, John and Nick break down what’s hot right now, what styles are slipping, and what wineries should be doing to connect with today’s wine drinkers. They explore everything from shifting varietal preferences and consumer habits to the rise of DTC loyalty programs, evolving cellar door experiences, and why channel strategy matters more than ever.

It’s a fast-paced, practical chat with takeaways you can act on straight away, plus a mystery Pinot Noir to keep things interesting.

What we cover:

  • The macro trend: people are drinking less, but better
  • Why light-bodied reds and alternate varietals are on the rise
  • Where Pet Nat and Rosé are heading (spoiler: not up)
  • Smart DTC practices and why segmentation is critical
  • How wineries are adapting cellar doors into tourism destinations
  • The growing importance of eCommerce and user-friendly tech
  • Marketing tips for attracting younger drinkers

Featured Wine: Hungerford Hill Underground Pinot Noir, 2021, Tumburumba

Links & Resources

]]> Wed, 11 Jun 2025 21:00:00 +0000 georgie@brunchagency.com.au (John Clark (Host), Nick Bond (Host), Georgie Tancock (Producer)) https://meet-me-at-brunch.simplecast.com/episodes/wine-trends-for-2025-whats-hot-whats-not-ttC6Xw0u Wine trends are changing fast, and staying on top of what’s in (and what’s out) is key to staying relevant.

In this episode, John and Nick break down what’s hot right now, what styles are slipping, and what wineries should be doing to connect with today’s wine drinkers. They explore everything from shifting varietal preferences and consumer habits to the rise of DTC loyalty programs, evolving cellar door experiences, and why channel strategy matters more than ever.

It’s a fast-paced, practical chat with takeaways you can act on straight away, plus a mystery Pinot Noir to keep things interesting.

What we cover:

  • The macro trend: people are drinking less, but better
  • Why light-bodied reds and alternate varietals are on the rise
  • Where Pet Nat and Rosé are heading (spoiler: not up)
  • Smart DTC practices and why segmentation is critical
  • How wineries are adapting cellar doors into tourism destinations
  • The growing importance of eCommerce and user-friendly tech
  • Marketing tips for attracting younger drinkers

Featured Wine: Hungerford Hill Underground Pinot Noir, 2021, Tumburumba

Links & Resources

]]> Wine Trends for 2025: What's Hot, What's Not John Clark (Host), Nick Bond (Host), Georgie Tancock (Producer) 00:34:28 The wine industry never sits still, and neither should your strategy. In this episode, John and Nick unpack what’s trending in wine in 2025, what’s falling out of favour, and what wineries should be paying attention to next. From chilled reds and Zoncello to smart DTC segmentation and consumer behaviour shifts, this one’s packed with insights. The wine industry never sits still, and neither should your strategy. In this episode, John and Nick unpack what’s trending in wine in 2025, what’s falling out of favour, and what wineries should be paying attention to next. From chilled reds and Zoncello to smart DTC segmentation and consumer behaviour shifts, this one’s packed with insights. wine varietals australia, zoncello, pinot noir australia, meet me at brunch, wine industry insights, wine trends 2025, direct to consumer wine, dtc wine strategy, winery ecommerce, alternative varietals, wine consumer behaviour, cellar door strategy, chilled reds, rosé decline, wine podcast, winery loyalty programs, brunch agency, wine marketing false full 4 2fa5321c-f07e-461d-9103-6590701f220f Getting Found Online: How to Build a Winery Website That Sells Welcome back to Meet Me at Brunch. This week, we’re diving into winery websites, what works, what doesn’t, and how to ensure yours is converting visitors into customers.

Kate (CMO), Laura (E-commerce Project Manager), and Brunch Co-Founder Kip break down everything from site structure to SEO, sharing exactly what a great digital experience looks like and the common mistakes we see too often.

🍷 Featured wine: Il Briccone Shiraz Sangiovese 2023

In this episode:

  • What makes a winery website effective
  • How to structure your homepage for conversions
  • Why the first fold matters most
  • Mobile-first design and load speed tips
  • How to create product pages that sell
  • Booking experience best practice for cellar doors
  • SEO 101 — meta tags, keywords, and common traps
  • What “alt tags” are and why they matter
  • Long-tail keywords and internal linking
  • Abandoned cart flows and welcome series 101
  • Easy CTAs to add today
  • Heat maps, user testing, and the “Mum Test”

Links & Resources

Next Episode

We’re back next week with John and Nick for a Great Wine Chat all about what’s hot and what’s not in 2025. From styles and regions to shifting consumer behaviours, we’ll be unpacking the trends that are shaping the wine world this year, and the ones on their way out.

]]> Wed, 4 Jun 2025 21:00:00 +0000 georgie@brunchagency.com.au (Kate Burley (Host), Laura Jacquemin (Host), Kip McMillan (Host), Georgie Tancock (Producer)) https://meet-me-at-brunch.simplecast.com/episodes/getting-found-online-Anppa_Qi Welcome back to Meet Me at Brunch. This week, we’re diving into winery websites, what works, what doesn’t, and how to ensure yours is converting visitors into customers.

Kate (CMO), Laura (E-commerce Project Manager), and Brunch Co-Founder Kip break down everything from site structure to SEO, sharing exactly what a great digital experience looks like and the common mistakes we see too often.

🍷 Featured wine: Il Briccone Shiraz Sangiovese 2023

In this episode:

  • What makes a winery website effective
  • How to structure your homepage for conversions
  • Why the first fold matters most
  • Mobile-first design and load speed tips
  • How to create product pages that sell
  • Booking experience best practice for cellar doors
  • SEO 101 — meta tags, keywords, and common traps
  • What “alt tags” are and why they matter
  • Long-tail keywords and internal linking
  • Abandoned cart flows and welcome series 101
  • Easy CTAs to add today
  • Heat maps, user testing, and the “Mum Test”

Links & Resources

Next Episode

We’re back next week with John and Nick for a Great Wine Chat all about what’s hot and what’s not in 2025. From styles and regions to shifting consumer behaviours, we’ll be unpacking the trends that are shaping the wine world this year, and the ones on their way out.

]]> Getting Found Online: How to Build a Winery Website That Sells Kate Burley (Host), Laura Jacquemin (Host), Kip McMillan (Host), Georgie Tancock (Producer) 00:26:40 Your winery’s website is your digital cellar door, is it working hard enough for you? In this episode of Meet Me at Brunch, Kate, Laura, and Kip share practical advice on what makes a winery website not just beautiful, but functional. From homepage layout and mobile optimisation to SEO basics, booking buttons and email automation, we’re covering everything wineries need to know to boost online sales and create a seamless customer journey. Whether you’re building from scratch or looking to improve what you’ve got, this one’s packed with clear, actionable advice. Your winery’s website is your digital cellar door, is it working hard enough for you? In this episode of Meet Me at Brunch, Kate, Laura, and Kip share practical advice on what makes a winery website not just beautiful, but functional. From homepage layout and mobile optimisation to SEO basics, booking buttons and email automation, we’re covering everything wineries need to know to boost online sales and create a seamless customer journey. Whether you’re building from scratch or looking to improve what you’ve got, this one’s packed with clear, actionable advice. selling wine online, seo for wineries, winery seo, shiraz sangiovese, wine club software, winery digital marketing, meet me at brunch, wine industry podcast, winery website, direct to consumer wine, brunch podcast, ecommerce for wine, winery ecommerce, winery email marketing, winery website tips, brunch agency, dtc wine, wine marketing false full 3 b543fb56-1b76-452b-88c6-c86cb7af49b4 The Best (and Strangest) Wine Questions Consumers Ask Your customers have questions,  and some of them are weird, wonderful, and delightfully insightful. In this Great Wine Chat, our Brunch Direct team (Bronte, Lachie and Adam) share the most memorable things consumers have asked them over the phone, from vintage quirks to tasting notes to asking what Lachie was wearing (yes, really). This episode dives into what today’s wine consumer really wants to know, and how direct conversations can build trust, connection and long-term loyalty.

If you’re a winery with a wine club, cellar door, or an email list, there’s something here for you.

What We Cover

  • Why great wine conversations start with good listening
  • The value of tasting the wine before selling it
  • Why painting a picture (think: food matches and picnic scenes) helps people buy
  • How direct sales campaigns work best when paired with cellar door connections
  • How wine preferences shift with time and why keeping in touch matters
  • What consumers want to know, from vintage to varietal to vegan-friendly
  • How building relationships turns customers into loyal advocates
  • The impact of cellar door experiences... good and bad

Featured Wine
Mount Avoca Estate Shiraz

Links & Resources

Links & Resources

Next Episode 
Laura, Kip and KB talk through the essentials of a high-converting winery website. If your site isn’t helping you sell wine, this one’s for you.

]]> Tue, 3 Jun 2025 21:00:00 +0000 georgie@brunchagency.com.au (Adam Ward (Host), Lachie Hewson (Host), Bronte Charlotte (Host), Georgie Tancock (Producer)) https://meet-me-at-brunch.simplecast.com/episodes/the-best-and-strangest-wine-questions-consumers-ask-yX_Q1Kjh Your customers have questions,  and some of them are weird, wonderful, and delightfully insightful. In this Great Wine Chat, our Brunch Direct team (Bronte, Lachie and Adam) share the most memorable things consumers have asked them over the phone, from vintage quirks to tasting notes to asking what Lachie was wearing (yes, really). This episode dives into what today’s wine consumer really wants to know, and how direct conversations can build trust, connection and long-term loyalty.

If you’re a winery with a wine club, cellar door, or an email list, there’s something here for you.

What We Cover

  • Why great wine conversations start with good listening
  • The value of tasting the wine before selling it
  • Why painting a picture (think: food matches and picnic scenes) helps people buy
  • How direct sales campaigns work best when paired with cellar door connections
  • How wine preferences shift with time and why keeping in touch matters
  • What consumers want to know, from vintage to varietal to vegan-friendly
  • How building relationships turns customers into loyal advocates
  • The impact of cellar door experiences... good and bad

Featured Wine
Mount Avoca Estate Shiraz

Links & Resources

Links & Resources

Next Episode 
Laura, Kip and KB talk through the essentials of a high-converting winery website. If your site isn’t helping you sell wine, this one’s for you.

]]> The Best (and Strangest) Wine Questions Consumers Ask Adam Ward (Host), Lachie Hewson (Host), Bronte Charlotte (Host), Georgie Tancock (Producer) 00:27:35 Not all wine conversations are created equal. In this episode, Brunch Direct wine specialists Lachie, Bronte, and Adam share the best, weirdest, and most memorable questions they’ve had from customers. From callers asking about sugar levels and vintage differences, to Shiraz drinkers falling for Sangiovese, it’s a behind-the-scenes look at what consumers really want to know, and why a good chat can be just as valuable as how good wine your wine is. You’ll also hear about what makes DTC phone sales so powerful, how cellar door experiences shape long-term loyalty, and what happens when you wrap a podcast wine bottle too tightly. Not all wine conversations are created equal. In this episode, Brunch Direct wine specialists Lachie, Bronte, and Adam share the best, weirdest, and most memorable questions they’ve had from customers. From callers asking about sugar levels and vintage differences, to Shiraz drinkers falling for Sangiovese, it’s a behind-the-scenes look at what consumers really want to know, and why a good chat can be just as valuable as how good wine your wine is. You’ll also hear about what makes DTC phone sales so powerful, how cellar door experiences shape long-term loyalty, and what happens when you wrap a podcast wine bottle too tightly. phone marketing for wineries, wine sales strategies, wine sales team, wine club engagement, meet me at brunch, winery customer service, customer loyalty wine, wine consumer questions, brunch direct, cellar door marketing, dtc wine sales, winery customer experience, wine podcast, how to sell more wine, wine sales tips false full 2 84825925-f9b3-454b-ad16-4f1fdb02073b Digital Marketing for Wineries – Where Do I Start? Welcome to the very first episode of Meet Me at Brunch. In this chat, Maddy (Head of Marketing) and Hugh (Business Development Manager) talk through the basics of digital marketing for wineries — what it actually is, why it matters, and how to get started without feeling overwhelmed.

You’ll hear about what’s working right now in the DTC wine space, what’s changed since COVID, and what wineries need to prioritise if they want to cut through the noise online. From quick wins to big-picture thinking, this episode covers a lot — and it’s all designed to be actionable straight away.
 

What we cover

  • What “digital marketing” really means for wineries
  • The biggest mistakes we see every day
  • Why your website might be hurting your sales
  • What makes a healthy add-to-cart ratio
  • Simple changes you can make to see instant results
  • How SMS can reduce database fatigue
  • Why automations matter (and which ones you need first)
  • The importance of your Google Business Profile
  • Why DTC is more than just an online store — and what to do about it
     

Quick Wins for Wineries

To make things even easier, we’ve created a free resource to go with this episode:

👉 10 Quick Wins for Wineries to Boost Their Digital Marketing

 

Featured wine

David Hook Chardonnay 2023. Thanks to David and Sherry for the delicious bottle.
 

Links & Resources

Next Episode

Our Brunch Direct team are up next, sharing the weirdest, wildest, and most insightful wine questions consumers ask. Get ready to hear what your customers are really thinking.

]]> Mon, 2 Jun 2025 22:05:00 +0000 georgie@brunchagency.com.au (Hugh Sulway (Host), Georgie Tancock (Producer), Maddy Jones (Host)) https://meet-me-at-brunch.simplecast.com/episodes/digital-marketing-for-wineries-HAe_4IaO Welcome to the very first episode of Meet Me at Brunch. In this chat, Maddy (Head of Marketing) and Hugh (Business Development Manager) talk through the basics of digital marketing for wineries — what it actually is, why it matters, and how to get started without feeling overwhelmed.

You’ll hear about what’s working right now in the DTC wine space, what’s changed since COVID, and what wineries need to prioritise if they want to cut through the noise online. From quick wins to big-picture thinking, this episode covers a lot — and it’s all designed to be actionable straight away.
 

What we cover

  • What “digital marketing” really means for wineries
  • The biggest mistakes we see every day
  • Why your website might be hurting your sales
  • What makes a healthy add-to-cart ratio
  • Simple changes you can make to see instant results
  • How SMS can reduce database fatigue
  • Why automations matter (and which ones you need first)
  • The importance of your Google Business Profile
  • Why DTC is more than just an online store — and what to do about it
     

Quick Wins for Wineries

To make things even easier, we’ve created a free resource to go with this episode:

👉 10 Quick Wins for Wineries to Boost Their Digital Marketing

 

Featured wine

David Hook Chardonnay 2023. Thanks to David and Sherry for the delicious bottle.
 

Links & Resources

Next Episode

Our Brunch Direct team are up next, sharing the weirdest, wildest, and most insightful wine questions consumers ask. Get ready to hear what your customers are really thinking.

]]> Digital Marketing for Wineries – Where Do I Start? Hugh Sulway (Host), Georgie Tancock (Producer), Maddy Jones (Host) 00:24:50 Digital marketing can feel overwhelming, but it doesn’t have to. In our very first episode, Maddy and Hugh talk through what digital marketing really means for wineries, what’s working right now, and where to start if you’re feeling stuck. From cart abandonment and Google reviews to website optimisation and SMS segmentation, it’s packed with quick wins and helpful perspective. Whether you’re brand new to DTC or just looking to level up your strategy, start here. Digital marketing can feel overwhelming, but it doesn’t have to. In our very first episode, Maddy and Hugh talk through what digital marketing really means for wineries, what’s working right now, and where to start if you’re feeling stuck. From cart abandonment and Google reviews to website optimisation and SMS segmentation, it’s packed with quick wins and helpful perspective. Whether you’re brand new to DTC or just looking to level up your strategy, start here. winery sales, seo for wineries, how to sell more wine online, digital marketing for wineries, meet me at brunch, winery website, direct to consumer, wine industry, social media for wine, winery email marketing, winery growth, wine podcast, brunch agency, dtc wine, wine sales strategy, wine marketing false full 1