https://simplecast.com The Brand Hunch Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age. Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello. en Wed, 22 Apr 2026 21:00:00 +0000 Wed, 22 Apr 2026 21:00:11 +0000 https://the-brand-hunch.simplecast.com The Brand Hunch https://image.simplecastcdn.com/images/a7d64d8c-6388-465a-ba2d-1ebeb793a3dc/43519ea3-3dea-46f9-ad5e-c8e78fd78a7b/3000x3000/robin-marchant-1.jpg?aid=rss_feed https://the-brand-hunch.simplecast.com episodic Hello and welcome to The Brand Hunch podcast, where we explore ideas and hunches around how marketers are growing great brands. It’s a look under the hood at what “brand” means in today’s age. Hosted by Lindsay Rogers, Managing Director and Co-Founder of Chello. Lindsay Rogers false https://feeds.simplecast.com/bYi2q8vg advertising, agency, brand, brand identity, brand strategy, branding, business, creative agency, design, marketing Chello ceri@chello.com.au 492d729f-1921-41ca-a14d-c5a13f7b81e4 A modern tastemaker on building premium brands in a copycat world What does “good taste” actually mean, and is it something you're born with? In this episode, we chat with Zhoe Low, Marketing Director at MoveActive and former GM of Marketing & Retail at July Luggage, about why taste is an essential ingredient for building premium brands. From hiring tastemakers and setting creative standards, to giving teams the autonomy to learn by doing, Zhoe unpacks why taste compounds when paired with process, and why the best inspiration often comes from outside your category.


Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

]]> Wed, 22 Apr 2026 21:00:00 +0000 ceri@chello.com.au (Zhoe Low, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/a-modern-tastemaker-on-building-premium-brands-in-a-copycat-world-oZ987hER What does “good taste” actually mean, and is it something you're born with? In this episode, we chat with Zhoe Low, Marketing Director at MoveActive and former GM of Marketing & Retail at July Luggage, about why taste is an essential ingredient for building premium brands. From hiring tastemakers and setting creative standards, to giving teams the autonomy to learn by doing, Zhoe unpacks why taste compounds when paired with process, and why the best inspiration often comes from outside your category.


Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

]]> A modern tastemaker on building premium brands in a copycat world Zhoe Low, Lindsay Rogers 00:47:17 brandmanager, pilatessocks, advertising, ecommercebranding, brandleadership, activewellness, marketingaustralia, brand marketing, marketingtips, podcast, cmo, movebetter, retailmarketing, brandstorytelling, marketingdirector, travelbranding, outdooradvertising, reformerpilates, marketingcommunity, pilatescommunity, brandmanagement, creativestrategy, australianbusiness, womeninmarketing, australianadvertising, brandpositioning, brandbuilding, brand, growthmarketing, brandidentity, adcampaign, executive women in business, newepisode, creativeadvertising, careerpivot, moveactivesocks, luggagebrand, marketing, moveactive, brandfromscratch, brandgrowth, australia, pilateslife, brand identity, digitalmarketing, globalgrowth, marketingleader, marketingleadership, advertisingcreative, contentmarketing, australian brands, julyluggage, gripsocks, moveactiveaustralia, australianmarketing, madeinaustralia, brand positioning, brandculture, fitnessbranding, marketinginsights, marketingstrategy, yogalife, brandstrategy, brand strategy, brandmarketing, wo, brandbuilder, wp, pilatesaccessories, fromstartuptoscale, moveactivepilates, businesspodcast, ausmarketing, women in business, branddesign, tvadvertising, brandpurpose, ausbusiness, consumerbrands, advertisingagency, july luggage, pilatesstudio, startupmarketing, the brand hunch, startuptoglobal, podcastlife, marketingcreative, scaleup, branding, july, move active, brand campaigns, adindustry, pilates false full 30 d1bda7dc-1e8e-44ec-aa54-5ef285c357b2 The long game: why Specsavers never looked away from its brand platform In this live episode, recorded at Content Summit Australia, Lindsay sits down with Anri Mc Hugh, Head of Marketing - Awareness & Consideration at Specsavers ANZ, to explore one of the most enduring brand platforms in advertising history. Almost 24 years on, "Should've Gone to Specsavers" shows no signs of slowing down, and does a stellar job of rolling out consistent marketing campaigns around the world while still managing to stay relevant for each individual market. That's no easy feat! Lindsay and Anri chat about the discipline of sticking with a core idea, structuring a global marketing team around the customer funnel, and where Anri finds creative inspiration.

Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch 

]]> Tue, 7 Apr 2026 06:10:18 +0000 ceri@chello.com.au (Lindsay Rogers, Anri Mc Hugh) https://the-brand-hunch.simplecast.com/episodes/the-long-game-why-specsavers-never-looked-away-from-its-brand-platform-lmi1r8YG In this live episode, recorded at Content Summit Australia, Lindsay sits down with Anri Mc Hugh, Head of Marketing - Awareness & Consideration at Specsavers ANZ, to explore one of the most enduring brand platforms in advertising history. Almost 24 years on, "Should've Gone to Specsavers" shows no signs of slowing down, and does a stellar job of rolling out consistent marketing campaigns around the world while still managing to stay relevant for each individual market. That's no easy feat! Lindsay and Anri chat about the discipline of sticking with a core idea, structuring a global marketing team around the customer funnel, and where Anri finds creative inspiration.

Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch 

]]> The long game: why Specsavers never looked away from its brand platform Lindsay Rogers, Anri Mc Hugh 00:37:50 brandmanager, brandhunchpodcast, advertising, brandleadership, marketingpodcast, marketingaustralia, shouldvegonetospecsavers, marketingtips, creative strategy, tracksuit, podcast, creative agency, cmo, brandstorytelling, marketingdirector, anrimchugh, marketing podcast, outdooradvertising, marketingcommunity, brandmanagement, creativestrategy, australianbusiness, australianadvertising, brandpositioning, brandbuilding, brand, brand podcast, brandidentity, adcampaign, content summit australia, specsaversaustralia, newepisode, creativeadvertising, specsavers, marketing, brandgrowth, australia, brand identity, digitalmarketing, marketingleadership, advertisingcreative, contentmarketing, advertising podcast, brandpurpose \, australianmarketing, madeinaustralia, australianpodcast, brandculture, marketinginsights, marketingstrategy, brandstrategy, auspodcast, brandmarketing, businesspodcast, ausmarketing, branddesign, tvadvertising, brandpurpose, ausbusiness, advertisingagency, the brand hunch, podcastlife, business, marketingcreative, advertisingpodcast, branding, brandingpodcast, adindustry false full 29 03d3aa02-7d36-4fa3-8cbc-40021a8419ee High performance, higher purpose: From Formula 1 to philanthropy Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she builds fan bases and communities that stick, and why loyalty programs are her secret marketing weapon. She also lifts the lid on the importance of accessibility, particularly in sports, and what she’d do differently if she went back to that world.

Follow our creative agency at www.chello.com.au

]]> Sat, 7 Mar 2026 18:00:00 +0000 ceri@chello.com.au (Lindsay Rogers, Marissa Pace) https://the-brand-hunch.simplecast.com/episodes/high-performance-higher-purpose-from-formula-1-to-philanthropy-a0u2OdNh Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she builds fan bases and communities that stick, and why loyalty programs are her secret marketing weapon. She also lifts the lid on the importance of accessibility, particularly in sports, and what she’d do differently if she went back to that world.

Follow our creative agency at www.chello.com.au

]]> High performance, higher purpose: From Formula 1 to philanthropy Lindsay Rogers, Marissa Pace 00:43:14 Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she builds fan bases and communities that stick, and why loyalty programs are her secret marketing weapon. She also lifts the lid on the importance of accessibility, particularly in sports, and what she’d do differently if she went back to that world. Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she builds fan bases and communities that stick, and why loyalty programs are her secret marketing weapon. She also lifts the lid on the importance of accessibility, particularly in sports, and what she’d do differently if she went back to that world. sports brands, australian marketing, advertising, cmo, chief marketing officer, brand, executive women in business, formula 1, marketing, guide dogs australia, brand identity, australian brands, international womens day, iwd, women in business, f1, business, sports marketing false full 28 e3011113-8640-4184-b391-49a33b038ad7 Putting the ‘cult’ in culture: Lessons from a decade in hospitality Fri, 20 Feb 2026 06:18:19 +0000 ceri@chello.com.au (Lindsay Rogers, Nick Parmar) https://the-brand-hunch.simplecast.com/episodes/putting-the-cult-in-culture-lessons-from-a-decade-in-hospitality-Y77iD7iE Putting the ‘cult’ in culture: Lessons from a decade in hospitality Lindsay Rogers, Nick Parmar 00:43:57 In this episode, we sit down with Nick Parmar, a seasoned Brand Director who’s helped build a host of culturally-attuned brands from New York to APAC and the Middle East. Nick shares what he learnt as Head of Global Brand Experience for W Hotels Worldwide, and how those same instincts now shape dozens of hotel brands across 44 countries in his current role, VP of Brand Marketing & Management at Accor. A fun, insightful chat with someone who knows exactly how to create spaces that people never want to leave. In this episode, we sit down with Nick Parmar, a seasoned Brand Director who’s helped build a host of culturally-attuned brands from New York to APAC and the Middle East. Nick shares what he learnt as Head of Global Brand Experience for W Hotels Worldwide, and how those same instincts now shape dozens of hotel brands across 44 countries in his current role, VP of Brand Marketing & Management at Accor. A fun, insightful chat with someone who knows exactly how to create spaces that people never want to leave. australian marketing, hospitality marketing, cmo, chief marketing officer, brand director, marketing, hotel marketing, accor hotels, australian brands, global marketing, global brand, w hotels, hospitality, hotel brands, hotels, australian business, australian adverting, business false full 27 9292ba36-04a4-45a4-afb4-1669f2a3a2d1 Curiosity and conscientiousness: habits that spark effective management Wed, 28 Jan 2026 20:00:00 +0000 ceri@chello.com.au (Georgie Leslie, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/curiosity-and-conscientiousness-habits-that-spark-effective-management-PWoFR1VZ Curiosity and conscientiousness: habits that spark effective management Georgie Leslie, Lindsay Rogers 00:40:36 In this episode, we chat to Georgie Leslie, CMO at Future Group, about what it really takes to lead in a category most people tend to ignore (spoiler: it’s superannuation). We unpack the realities of nudging action in a low-interest category and the difference between good management and good leadership. It’s a grounded look at the reality behind the coveted CMO job title, delivered by someone who leads with a healthy balance of care and conviction. In this episode, we chat to Georgie Leslie, CMO at Future Group, about what it really takes to lead in a category most people tend to ignore (spoiler: it’s superannuation). We unpack the realities of nudging action in a low-interest category and the difference between good management and good leadership. It’s a grounded look at the reality behind the coveted CMO job title, delivered by someone who leads with a healthy balance of care and conviction. australian marketing, advertising, brand marketing, creative strategy, creative agency, cmo, chief marketing officer, brand, executive women in business, marketing, marketing leadership, brand identity, superannuation, australian brands, creative marketing strategy, brand strategy, australian adverting, leadership, women in business, agency, business, branding false full 26 e193b2b9-cc58-42b9-ad9f-f128863a95f6 Let go to level up: how to build high-performance marketing teams Wed, 7 Jan 2026 20:00:00 +0000 ceri@chello.com.au (Matt Gudge, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/let-go-to-level-up-how-to-build-high-performance-marketing-teams-Og0LdzU4 Let go to level up: how to build high-performance marketing teams Matt Gudge, Lindsay Rogers 00:44:08 In this episode, we chat with Matt Gudge about the messy, brilliant reality of marketing in high-growth businesses, from tourism during COVID to scaling complex marketplaces and jumping head-first into health tech. We get into why prioritisation beats perfectionism and how he has built teams that are smarter than him (on purpose). Matt has a real knack for championing creativity and commercial thinking in the same breath, giving anyone working in brand and marketing with plenty to chew on post-listen. In this episode, we chat with Matt Gudge about the messy, brilliant reality of marketing in high-growth businesses, from tourism during COVID to scaling complex marketplaces and jumping head-first into health tech. We get into why prioritisation beats perfectionism and how he has built teams that are smarter than him (on purpose). Matt has a real knack for championing creativity and commercial thinking in the same breath, giving anyone working in brand and marketing with plenty to chew on post-listen. australian marketing, advertising, brand marketing, cmo, chief marketing officer, health marketing, marketing, australian brands, australian adverting, business false full 25 efce6691-e112-4a9c-bf4f-7342db82ff91 Employer brand: embedding company culture from the inside out Tue, 16 Dec 2025 20:00:00 +0000 ceri@chello.com.au (Ainsley Pope, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/employer-brand-embedding-company-culture-from-the-inside-out-SpAfIgi8 Employer brand: embedding company culture from the inside out Ainsley Pope, Lindsay Rogers 00:46:07 In this episode, we chat with Ainsley Pope about the side of brand most people never see: the inside. From her work at Westpac and PwC to building the employer brand function at IAG, Ainsley breaks down how culture, internal comms and a clear narrative can shift an organisation from disconnected to one of the most desirable places to work in the country. Listen to find out why employer brand is finally getting its moment in the sun. In this episode, we chat with Ainsley Pope about the side of brand most people never see: the inside. From her work at Westpac and PwC to building the employer brand function at IAG, Ainsley breaks down how culture, internal comms and a clear narrative can shift an organisation from disconnected to one of the most desirable places to work in the country. Listen to find out why employer brand is finally getting its moment in the sun. advertising, pwc, brand marketing, creative strategy, creative agency, employer brand, brand, westpac, evp, iag, marketing, brand identity, creativity, brand strategy, women in business, agency, employee value proposition, business, branding false full 24 b28e9195-a9f4-4a54-ad0e-9b1de6627a3a A brand built on banter: exploring Better Beer’s cult status Wed, 3 Dec 2025 20:00:00 +0000 ceri@chello.com.au (Hannah Vinden, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/a-brand-built-on-banter-exploring-better-beers-cult-status-3ZDSXHqi A brand built on banter: exploring Better Beer’s cult status Hannah Vinden, Lindsay Rogers 00:43:04 In this episode, we sit down with Hannah Vinden to unpack how Better Beer went from a scrappy startup to one of Australia’s favourite beer brands. (Spoiler: most of it was down to gut feel, good banter and a seriously engaged community.) Hannah shares what she carried over from her time working in FMCG, what she happily left behind, and why entertainment beats traditional advertising every time. Warning, this episode *may* put you in the mood to crack a cold one… In this episode, we sit down with Hannah Vinden to unpack how Better Beer went from a scrappy startup to one of Australia’s favourite beer brands. (Spoiler: most of it was down to gut feel, good banter and a seriously engaged community.) Hannah shares what she carried over from her time working in FMCG, what she happily left behind, and why entertainment beats traditional advertising every time. Warning, this episode *may* put you in the mood to crack a cold one… advertising, brand marketing, creative agency, cmo, senior marketer, beer, marketing, australian brands, beer advertising, better beer, brand strategy, women in business, business, the inspired unemployed, australian beer, beer branding false full 23 0d92f977-6169-4e73-9d02-d9eb71262232 From legacy to longevity: Scaling a heritage brand into new markets Wed, 12 Nov 2025 20:30:00 +0000 ceri@chello.com.au (Victoria Taylor, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/from-legacy-to-longevity-scaling-a-heritage-brand-into-new-markets-17yFdvIu From legacy to longevity: Scaling a heritage brand into new markets Victoria Taylor, Lindsay Rogers 00:46:37 R.M.Williams is many things; handcrafted, hard-wearing, and quintessentially Australian. But how do you keep a 1932 icon relevant for a 2025 audience? In this episode, Lindsay sits down with Victoria Taylor, Head of Brand Marketing Communications at R.M.Williams, to unpack all things brand custodianship, why collaboration is her superpower, and what happens when boots built by 80 pairs of hands meet a world that wants 8-second reels. Victoria talks UK expansion plans, the shift from LVMH to Tattarang, and the power of slow fashion in a fast fashion world. R.M.Williams is many things; handcrafted, hard-wearing, and quintessentially Australian. But how do you keep a 1932 icon relevant for a 2025 audience? In this episode, Lindsay sits down with Victoria Taylor, Head of Brand Marketing Communications at R.M.Williams, to unpack all things brand custodianship, why collaboration is her superpower, and what happens when boots built by 80 pairs of hands meet a world that wants 8-second reels. Victoria talks UK expansion plans, the shift from LVMH to Tattarang, and the power of slow fashion in a fast fashion world. advertising, brand marketing, creative strategy, creative agency, campaign, creative, r.m.williams, growth marketing, marketing, marketing leadership, australia, australian brands, global marketing, creative marketing strategy, creativity, marketing strategy, business, creative marketing false full 22 aae53ecd-58d0-4e54-8d7d-a93cd7d92a7c Activate hustle mode: building a brand from the ground up Wed, 22 Oct 2025 20:00:00 +0000 ceri@chello.com.au (Raquel Bouris, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/activate-hustle-mode-building-a-brand-from-the-ground-up-T4ejgbQK Activate hustle mode: building a brand from the ground up Raquel Bouris, Lindsay Rogers 00:38:43 In this episode of The Brand Hunch podcast, we chat to Raquel Bouris, Creative Director and Founder of cult fragrance brand Who Is Elijah. From a $12K investment to a $20M business, Raquel shares how a mix of obsession, delusion (her words, not ours!), and good old-fashioned hustle turned a scrappy side project into a globally-recognised brand. We talk guerilla marketing, meeting Sofia Richie, and why sometimes the best business plan is no plan at all. In this episode of The Brand Hunch podcast, we chat to Raquel Bouris, Creative Director and Founder of cult fragrance brand Who Is Elijah. From a $12K investment to a $20M business, Raquel shares how a mix of obsession, delusion (her words, not ours!), and good old-fashioned hustle turned a scrappy side project into a globally-recognised brand. We talk guerilla marketing, meeting Sofia Richie, and why sometimes the best business plan is no plan at all. brand marketing, creative agency, brand, campaign marketing, challenger brand, marketing, guerilla marketing, entrepreneur, creativity, challenger marketing, fragrance, the brand hunch, creative marketing false full 21 c40c8e3b-aae1-4450-a570-4b25e43ba0f1 Live at SxSW Sydney: the ROI of creative courage Thu, 16 Oct 2025 05:21:41 +0000 ceri@chello.com.au (Mark Richardson, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/live-at-sxsw-sydney-the-roi-of-creative-courage-Fjf0onNk Live at SxSW Sydney: the ROI of creative courage Mark Richardson, Lindsay Rogers 00:39:25 This episode’s a special one, our first ever live recording at SxSW Sydney! We chat to Mark Richardson, GM of Marketing at Petbarn (and formerly of Aldi, Marley Spoon, and M&C Saatchi), about challenger brands, creative effectiveness, and the ROI of brave ideas. From building Aldi’s Good Different platform to leading well-known brands with empathy and edge, Mark shares his take on what makes marketing memorable (and why pets might just be the secret to great advertising!) This episode’s a special one, our first ever live recording at SxSW Sydney! We chat to Mark Richardson, GM of Marketing at Petbarn (and formerly of Aldi, Marley Spoon, and M&C Saatchi), about challenger brands, creative effectiveness, and the ROI of brave ideas. From building Aldi’s Good Different platform to leading well-known brands with empathy and edge, Mark shares his take on what makes marketing memorable (and why pets might just be the secret to great advertising!) brand marketing, creative agency, campaign, chief marketing officer, brand, growth marketing, marketing, marketing leadership, creative marketing strategy, creativity, challenger marketing, marketing strategy, the brand hunch, branding false full 20 e18d50de-b96a-450b-bd1a-bbaafcd7349f Balancing legacy with innovation: product development as a marketing lever Thu, 2 Oct 2025 21:00:00 +0000 ceri@chello.com.au (Amy Kingon Smith, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/balancing-legacy-with-innovation-product-development-as-a-marketing-lever-yxCR7Sga Balancing legacy with innovation: product development as a marketing lever Amy Kingon Smith, Lindsay Rogers 00:38:46 In this episode of The Brand Hunch podcast, we chat to Revlon ANZ Marketing Director Amy Kingon Smith about the fine art of keeping a 92-year-old brand feeling fresh. From protecting classics to knowing when to shake things up, she shares how product development can double as a marketing superpower. We get into makeup-themed stunts, local ambassadors (shout out Delta Goodrem), and the not-so-glam side of brand building: consistency. It’s a candid look at how to keep legacy brands bold, relevant, and very much alive. In this episode of The Brand Hunch podcast, we chat to Revlon ANZ Marketing Director Amy Kingon Smith about the fine art of keeping a 92-year-old brand feeling fresh. From protecting classics to knowing when to shake things up, she shares how product development can double as a marketing superpower. We get into makeup-themed stunts, local ambassadors (shout out Delta Goodrem), and the not-so-glam side of brand building: consistency. It’s a candid look at how to keep legacy brands bold, relevant, and very much alive. advertising, ads, brand marketing, creative strategy, creative agency, cmo, performance marketing vs brand marketing, chief marketing officer, brand, growth marketing, marketing, marketing leadership, revlon, global marketing, creative marketing strategy, global brand, brand strategy, makeup, marketing strategy false full 19 b53754e5-4271-4a83-9068-429a299a5fc1 Entertain or die: Balancing creativity and commercial success as a CMO Wed, 10 Sep 2025 21:00:00 +0000 ceri@chello.com.au (Francis Coady, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/entertain-or-die-balancing-creativity-and-commercial-success-as-a-cmo-pB6cMfqI Entertain or die: Balancing creativity and commercial success as a CMO Francis Coady, Lindsay Rogers 00:48:42 In this episode of The Brand Hunch podcast, we chat with Francis Coady, CEO of Grand Pacific Entertainment & Advisory and king of branded entertainment. From launching Havas’ Sports & Entertainment division and scaling it into a multi-million dollar business, to producing award-winning music-led campaigns, Francis shares how he balances artistic instinct with commercial success, and why great marketing is as much about entertaining as it is about delivering results. In this episode of The Brand Hunch podcast, we chat with Francis Coady, CEO of Grand Pacific Entertainment & Advisory and king of branded entertainment. From launching Havas’ Sports & Entertainment division and scaling it into a multi-million dollar business, to producing award-winning music-led campaigns, Francis shares how he balances artistic instinct with commercial success, and why great marketing is as much about entertaining as it is about delivering results. advertising, sonic branding, brand marketing, music branding, creative strategy, creative agency, cmo, brand, culture, marketing, australia, brand identity, entertainment, creative marketing strategy, pacific advisory, entertainment marketing, chello, branding false full 18 128d2308-6777-4bba-895d-c3adc52202a8 Challenger marketing: Lessons from a growth hacker Thu, 21 Aug 2025 21:30:00 +0000 ceri@chello.com.au (Anna Cheng, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/challenger-marketing-lessons-from-a-growth-hacker-Juhd68dN Challenger marketing: Lessons from a growth hacker Anna Cheng, Lindsay Rogers 00:45:03 In this episode of The Brand Hunch podcast, we sit down with Anna Cheng, Head of Marketing at Turo. An experienced growth marketer, Anna shares her perspective on marketing with a challenger mindset; she runs weekly marketing experiments and expects the same from her team. It's an episode full of "how to" growth hacking ideas. In this episode of The Brand Hunch podcast, we sit down with Anna Cheng, Head of Marketing at Turo. An experienced growth marketer, Anna shares her perspective on marketing with a challenger mindset; she runs weekly marketing experiments and expects the same from her team. It's an episode full of "how to" growth hacking ideas. turo, start ups, brand marketing, creative agency, cmo, strategy, brand, growth marketer, creative, growth marketing, car share, marketing, australia, brand identity, growth, growth hacker, challenger marketing, brand strategy, women in business, tech, business false full 17 b8e6dff3-27c9-4b1c-b3e2-d60364eacbee Reading currents: embracing fast and slow culture Thu, 31 Jul 2025 21:00:00 +0000 ceri@chello.com.au (Dan Robertson-Jones, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/reading-currents-embracing-fast-and-slow-culture-qT03P_XL Reading currents: embracing fast and slow culture Dan Robertson-Jones, Lindsay Rogers 00:37:33 In this episode of The Brand Hunch podcast, we chat to Dan Robertson-Jones, Partner at Kantar. Dan's career spans research and strategy across many of the world's most well-known brands. His role now centres around culture, strategy and the future. We delve into what this means for brands and how they find their place in culture. In this episode of The Brand Hunch podcast, we chat to Dan Robertson-Jones, Partner at Kantar. Dan's career spans research and strategy across many of the world's most well-known brands. His role now centres around culture, strategy and the future. We delve into what this means for brands and how they find their place in culture. data, advertising, brand marketing, strategy, brand, marketing, global marketing, research, brand strategy, the brand hunch, kantar, chello, business false full 16 697ff246-e883-4039-97b0-11139781a149 Unapologetic and unmissable: this ad is not an ad Thu, 10 Jul 2025 04:00:00 +0000 ceri@chello.com.au (Robbie Brammall, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/unapologetic-and-unmissable-this-ad-is-not-an-ad-NSEXnOuD Unapologetic and unmissable: this ad is not an ad Robbie Brammall, Lindsay Rogers 00:41:00 In this episode of The Brand Hunch podcast we chat to Robbie Brammall, ex-CMO of MONA Museum for the past eight years. Possibly one of the most coveted CMO roles in the country, MONA is known for its hedonistic, polarising approach to everything it touches. We talk about MONA's first ever brand campaign, why sliding to the middle is his biggest fear, and some of his proudest moments. In this episode of The Brand Hunch podcast we chat to Robbie Brammall, ex-CMO of MONA Museum for the past eight years. Possibly one of the most coveted CMO roles in the country, MONA is known for its hedonistic, polarising approach to everything it touches. We talk about MONA's first ever brand campaign, why sliding to the middle is his biggest fear, and some of his proudest moments. brand marketing, performance marketing vs brand marketing, mona, brand campaigns vs always-on strategy, creative marketing strategy, brand positioning false full 15 e98bf00e-851a-44f7-8c35-6dc841b35501 From briefs to the boardroom: A marketer's journey to CEO Mon, 23 Jun 2025 02:00:00 +0000 ceri@chello.com.au (Jennifer Vandekreeke, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/from-briefs-to-the-boardroom-a-marketers-journey-to-ceo-oyKNDJXF From briefs to the boardroom: A marketer's journey to CEO Jennifer Vandekreeke, Lindsay Rogers 00:41:16 In this episode of The Brand Hunch podcast we chat to Jennifer Vandekreeke, CEO at URBNSURF. Jennifer's career has centred around experiences and tourism, launching the Carnival Cruise Line business into Australasia and now pioneering the Australian surf park culture. With less than 5% of marketers in a CEO role, she shares her journey to the boardroom, how she now interrelates with marketing and what she'd do differently if she went back into a marketing role. In this episode of The Brand Hunch podcast we chat to Jennifer Vandekreeke, CEO at URBNSURF. Jennifer's career has centred around experiences and tourism, launching the Carnival Cruise Line business into Australasia and now pioneering the Australian surf park culture. With less than 5% of marketers in a CEO role, she shares her journey to the boardroom, how she now interrelates with marketing and what she'd do differently if she went back into a marketing role. brand building, executive women in business, marketing, marketing leadership, cmo to ceo, brand strategy false full 14 0edcd66d-e529-4b6f-bffb-9b88cf8da897 Once upon a data point: Narratives and numbers converge Wed, 4 Jun 2025 04:00:00 +0000 ceri@chello.com.au (Julia Gaw, Tyler House, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/once-upon-a-data-point-narratives-and-numbers-converge-fJ4AVe_k Once upon a data point: Narratives and numbers converge Julia Gaw, Tyler House, Lindsay Rogers 00:46:34 In this episode of The Brand Hunch podcast, we chat to the dynamic duo; Julia Gaw, Director of Communications and Tyler House, Head of Marketing at Bellroy, the much-loved carry brand. We discuss their development of a brand atlas, what it means and how it's applied. How communications, marketing and creative are the ultimate triad, and which comes first, product or brand. In this episode of The Brand Hunch podcast, we chat to the dynamic duo; Julia Gaw, Director of Communications and Tyler House, Head of Marketing at Bellroy, the much-loved carry brand. We discuss their development of a brand atlas, what it means and how it's applied. How communications, marketing and creative are the ultimate triad, and which comes first, product or brand. advertising, brand, brand atlas, marketing, product, agency false full 13 55bf8d31-668e-4c11-b60f-35bf7025fed5 Brand first, boom later: The secret sauce of strategy Wed, 21 May 2025 05:28:07 +0000 ceri@chello.com.au (Amanda Gordon, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/brand-first-boom-later-the-secret-sauce-of-strategy-7zG892hT Brand first, boom later: The secret sauce of strategy Amanda Gordon, Lindsay Rogers 00:39:23 In this episode we chat to Amanda Gordon, Strategy Director at For The People. Amanda has worked both brand-side and agency side in strategic and CMO roles, bringing a thoughtful approach to growth. Amanda's definition of a successful strategy and her approach to developing brands "even at the cost of", will get you thinking about how standing for something great will, and should, come at the cost of other things. In this episode we chat to Amanda Gordon, Strategy Director at For The People. Amanda has worked both brand-side and agency side in strategic and CMO roles, bringing a thoughtful approach to growth. Amanda's definition of a successful strategy and her approach to developing brands "even at the cost of", will get you thinking about how standing for something great will, and should, come at the cost of other things. strategy, brand, marketing, brand strategy, agency false full 12 b295c80e-92ac-416c-91b9-b61a1f675ec8 Sameness is boring, consistency is power: A story of hyper-growth Thu, 24 Apr 2025 00:29:21 +0000 ceri@chello.com.au (Brony Popp, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/sameness-is-boring-consistency-is-power-a-story-of-hyper-growth-ijY6FyoB Sameness is boring, consistency is power: A story of hyper-growth Brony Popp, Lindsay Rogers 00:39:46 In this episode of The Brand Hunch podcast we chat to Brony Popp, Senior Marketing Lead, Brand at Canva. Canva is one of Australia's well-known unicorns, with its largest markets in the US and Brazil. We chat about scaling a brand globally through English and non-English markets, how marketing expectations change in a landscape like the US, and how much of a brand can be codified. In this episode of The Brand Hunch podcast we chat to Brony Popp, Senior Marketing Lead, Brand at Canva. Canva is one of Australia's well-known unicorns, with its largest markets in the US and Brazil. We chat about scaling a brand globally through English and non-English markets, how marketing expectations change in a landscape like the US, and how much of a brand can be codified. brand marketing, technology, creative agency, campaign, buisness podcast, canva, scale up, brand, teamwork, marketing, brand identity, design, brand strategy, business, branding false full 11 413f2a54-89db-45dc-bfa7-db7a0f3870a1 Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands Tue, 18 Mar 2025 20:00:00 +0000 ceri@chello.com.au (Adam Ross, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/legacy-reinvented-a-tale-of-creativity-from-inside-one-of-the-worlds-most-well-known-brands-PkjCcz91 Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands Adam Ross, Lindsay Rogers 00:40:17 In this episode of The Brand Hunch podcast we chat to Adam Ross, Senior Director of Creative Strategy at Coca Cola across Southeast Asia and the South Pacific region. Adam has been with Coca Cola for seven years and champions creative excellence across the business. We talk through how you keep legacy fresh and connected to culture in new ways, why controlling all outputs leads to failure, and how he fills his own creative juice tank. In this episode of The Brand Hunch podcast we chat to Adam Ross, Senior Director of Creative Strategy at Coca Cola across Southeast Asia and the South Pacific region. Adam has been with Coca Cola for seven years and champions creative excellence across the business. We talk through how you keep legacy fresh and connected to culture in new ways, why controlling all outputs leads to failure, and how he fills his own creative juice tank. advertising, creative strategy, creative agency, brand, coca cola, marketing, global marketing, creativity, brand strategy, ideas, business false full 10 c24755c2-d479-4a96-a711-e24c3ccafa29 The ROI of doing good: Can brand purpose drive growth? Thu, 20 Feb 2025 03:00:00 +0000 ceri@chello.com.au (Lindsay Rogers, Natalie Placko) https://the-brand-hunch.simplecast.com/episodes/the-roi-of-doing-good-can-brand-purpose-drive-growth-_Ytqbbkr The ROI of doing good: Can brand purpose drive growth? Lindsay Rogers, Natalie Placko 00:42:46 In this episode of The Brand Hunch podcast we chat to Natalie Placko, Global Brand Director at Intrepid Travel. Natalie has been with the brand for over 16 years; we talk about the power of brand purpose underpinning growth, how the team reimagined the role of brand building during the pandemic, and how to successfully scale a global brand through the power of people. In this episode of The Brand Hunch podcast we chat to Natalie Placko, Global Brand Director at Intrepid Travel. Natalie has been with the brand for over 16 years; we talk about the power of brand purpose underpinning growth, how the team reimagined the role of brand building during the pandemic, and how to successfully scale a global brand through the power of people. false full 9 b37e5963-da50-472a-a46c-86857df44444 Less words, more action: Developing a high performing marketing team Wed, 22 Jan 2025 20:00:00 +0000 ceri@chello.com.au (Toni Westlake, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/less-words-more-action-developing-a-high-performing-marketing-team-u6gAP9lK Less words, more action: Developing a high performing marketing team Toni Westlake, Lindsay Rogers 00:58:54 In this episode, we sit down with Toni Westlake, Head of Brand and Marketing at Big Red Group – the powerhouse behind some of your favourite experience brands like RedBalloon and Adrenaline. Toni shares game-changing tips on how to restructure a marketing team for both quick wins and long-term success, and reveals how to make brand tracking your secret weapon in boardroom conversations. We hope you enjoy! In this episode, we sit down with Toni Westlake, Head of Brand and Marketing at Big Red Group – the powerhouse behind some of your favourite experience brands like RedBalloon and Adrenaline. Toni shares game-changing tips on how to restructure a marketing team for both quick wins and long-term success, and reveals how to make brand tracking your secret weapon in boardroom conversations. We hope you enjoy! advertising, creative agency, campaign, brand, teamwork, marketing, brand strategy, agency, business false full 8 bcc64acf-6f16-443a-83c5-ebbf8e12f789 Breaking conventions: Sweating assets to drive growth Mon, 23 Dec 2024 03:58:02 +0000 ceri@chello.com.au (Tom Dusseldorp, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/breaking-conventions-sweating-assets-to-drive-growth-nDBI2eT1 Breaking conventions: Sweating assets to drive growth Tom Dusseldorp, Lindsay Rogers 00:39:19 In this episode of The Brand Hunch podcast we chat to Tom Dusseldorp, CMO at Australian Vintage, an ASX listed wine and drinks company. Tom's career has been spent focussed on the marketing P of product, and more specifically championing new product development within Freedom Foods, Camp Australia and now at Australian Vintage. Tom has always seen brand through the lens of driving commercial growth, and brings an entrepreneurial hustle to marketing, forging new opportunities. We discuss the interrelationship between brand and growth, his process for tapping into new opportunities. In this episode of The Brand Hunch podcast we chat to Tom Dusseldorp, CMO at Australian Vintage, an ASX listed wine and drinks company. Tom's career has been spent focussed on the marketing P of product, and more specifically championing new product development within Freedom Foods, Camp Australia and now at Australian Vintage. Tom has always seen brand through the lens of driving commercial growth, and brings an entrepreneurial hustle to marketing, forging new opportunities. We discuss the interrelationship between brand and growth, his process for tapping into new opportunities. advertising, brand, marketing, entrepreneur, agency, business false full 7 99dfced1-4e34-48ce-8a8b-a0c7b2a026f1 Advertising agency to private equity: Building a brand on the same team Sun, 1 Dec 2024 23:00:00 +0000 ceri@chello.com.au (Brian Wakabayashi, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/advertising-agency-to-private-equity-building-a-brand-on-the-same-team-KR1wuGJY Advertising agency to private equity: Building a brand on the same team Brian Wakabayashi, Lindsay Rogers 00:44:04 In this episode of The Brand Hunch podcast, we chat to Brian Wakabayashi at CoLab. Brian spent many years leading global strategy for big brands like Xbox on agency side, and took the jump over to CoLab, a creative studio owned by WestCap, a private equity investor based in San Francisco. CoLab was born out of a bunch of the original Airbnb team, and brings a strong product and marketing focus to the investments. We discuss how different the process is when there's no external agency pitching involved in brand building, how and when technology start ups should invest in brand, what he would do with a $0 marketing budget, and why brand consistency is key. In this episode of The Brand Hunch podcast, we chat to Brian Wakabayashi at CoLab. Brian spent many years leading global strategy for big brands like Xbox on agency side, and took the jump over to CoLab, a creative studio owned by WestCap, a private equity investor based in San Francisco. CoLab was born out of a bunch of the original Airbnb team, and brings a strong product and marketing focus to the investments. We discuss how different the process is when there's no external agency pitching involved in brand building, how and when technology start ups should invest in brand, what he would do with a $0 marketing budget, and why brand consistency is key. creative agency, brand, marketing, private equity, brand strategy, agency, business false full 6 4989a4ba-06e4-4ce3-86d4-443faf2a9c0c From VC to cultural cornerstones: Building a brand around community In this episode of The Brand Hunch podcast, we chat with Joel Connolly, Creative Director & Head of Blackbird Foundation at Blackbird Ventures. Founded in 2012, Blackbird has grown from a trio of dreamers to over 60 masterminds, with more than half being women—how's that for breaking the mold? We uncovered Joel’s creative genius at the Sunrise festival in Sydney, brilliantly curated by him and his team. Tune in to hear how Joel leans into the power of community, purpose and sparking conversations.

https://www.blackbird.vc/foundation
https://www.chello.com.au/

]]> Mon, 21 Oct 2024 05:05:35 +0000 ceri@chello.com.au (Joel Connolly, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/from-vc-to-cultural-cornerstones-building-a-brand-around-community-_h1xZhoQ In this episode of The Brand Hunch podcast, we chat with Joel Connolly, Creative Director & Head of Blackbird Foundation at Blackbird Ventures. Founded in 2012, Blackbird has grown from a trio of dreamers to over 60 masterminds, with more than half being women—how's that for breaking the mold? We uncovered Joel’s creative genius at the Sunrise festival in Sydney, brilliantly curated by him and his team. Tune in to hear how Joel leans into the power of community, purpose and sparking conversations.

https://www.blackbird.vc/foundation
https://www.chello.com.au/

]]> From VC to cultural cornerstones: Building a brand around community Joel Connolly, Lindsay Rogers 00:34:59 In this episode of The Brand Hunch podcast, we chat with Joel Connolly, Creative Director & Head of Blackbird Foundation at Blackbird Ventures. Founded in 2012, Blackbird has grown from a trio of dreamers to over 60 masterminds, with more than half being women—how's that for breaking the mold? We uncovered Joel’s creative genius at the Sunrise festival in Sydney, brilliantly curated by him and his team. Tune in to hear how Joel leans into the power of community, purpose and sparking conversations. In this episode of The Brand Hunch podcast, we chat with Joel Connolly, Creative Director & Head of Blackbird Foundation at Blackbird Ventures. Founded in 2012, Blackbird has grown from a trio of dreamers to over 60 masterminds, with more than half being women—how's that for breaking the mold? We uncovered Joel’s creative genius at the Sunrise festival in Sydney, brilliantly curated by him and his team. Tune in to hear how Joel leans into the power of community, purpose and sparking conversations. advertising, start ups, creative agency, marketing, events, creativity, venture capitalist, vc, branding false full 5 6ed10993-42d1-4d43-b4b2-5460cc836729 Scaling a brand and retaining its roots: A Founder & Head of Marketing in conversation Wed, 25 Sep 2024 14:00:00 +0000 ceri@chello.com.au (Dee Wescombe, Tushar Menon, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/scaling-a-brand-and-retaining-its-roots-a-founder-head-of-marketing-in-conversation-yVdD0HlO Scaling a brand and retaining its roots: A Founder & Head of Marketing in conversation Dee Wescombe, Tushar Menon, Lindsay Rogers 00:30:52 In this episode of The Brand Hunch podcast, we dive into the fitness-fueling world of My Muscle Chef with Tushar Menon, Co-Founder and CEO, and Dee Wescombe, Head of Marketing. Tushar and his brother Nish launched MyMC in 2013, and it's been bulking ever since. Join us as we explore the mix of marketing science, creativity, and a hefty dose of hunches that keep My Muscle Chef thriving year after year. In this episode of The Brand Hunch podcast, we dive into the fitness-fueling world of My Muscle Chef with Tushar Menon, Co-Founder and CEO, and Dee Wescombe, Head of Marketing. Tushar and his brother Nish launched MyMC in 2013, and it's been bulking ever since. Join us as we explore the mix of marketing science, creativity, and a hefty dose of hunches that keep My Muscle Chef thriving year after year. advertising, fitness, start ups, brand, marketing, brand identity, business, food, founder false full 4 c2175b75-bf67-4f0f-823a-50d616f6da51 Brand-building without borders: Global marketing as a globally remote team Wed, 28 Aug 2024 01:00:00 +0000 ceri@chello.com.au (Siobhan Hayes, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/brand-building-without-borders-global-marketing-as-a-globally-remote-team-y5gK0EYY Brand-building without borders: Global marketing as a globally remote team Siobhan Hayes, Lindsay Rogers 00:35:27 In this episode of The Brand Hunch, Lindsay is joined by Siobhan Hayes, Director of Marketing at Float.com, the #1-rated resource-management software. Float serves over 4,500 customers across 150 countries, with staff contributing from more than 15 countries. Based in Sydney, Australia, Siobhan manages a remote marketing team for this fully remote company. As proud users of Float.com, we look forward to learning about Siobhan's journey and how she has contributed to building such a successful brand. In this episode of The Brand Hunch, Lindsay is joined by Siobhan Hayes, Director of Marketing at Float.com, the #1-rated resource-management software. Float serves over 4,500 customers across 150 countries, with staff contributing from more than 15 countries. Based in Sydney, Australia, Siobhan manages a remote marketing team for this fully remote company. As proud users of Float.com, we look forward to learning about Siobhan's journey and how she has contributed to building such a successful brand. remote work, brand, teamwork, marketing, software, tech, business false full 3 648d34f9-12dd-4340-aaaa-941dc29b4108 Giga to Nano: A CMO’s tale of crafting brands large and small Fri, 19 Jul 2024 08:15:00 +0000 ceri@chello.com.au (Toby McKinnon, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/giga-to-nano-a-cmos-tale-of-crafting-brands-large-and-small-cRE9ymzV Giga to Nano: A CMO’s tale of crafting brands large and small Toby McKinnon, Lindsay Rogers 00:38:19 In this episode of The Brand Hunch, Lindsay Rogers sits down with Toby McKinnon, former-CMO of Sapia.ai. They delve into the differences between crafting brands within a corporate marketing team, to a marketing team of one, starting from scratch in a start up. Toby talks about the importance of creative adaptability in building brands and teams. In this episode of The Brand Hunch, Lindsay Rogers sits down with Toby McKinnon, former-CMO of Sapia.ai. They delve into the differences between crafting brands within a corporate marketing team, to a marketing team of one, starting from scratch in a start up. Toby talks about the importance of creative adaptability in building brands and teams. advertising, ai, brand, marketing, brand identity, design, brand strategy, business, branding false full 2 cfa8c09b-1cb5-48af-a731-3cdcd1822ebf Global flavours, local savours: Crafting global brands locally Join Chello’s Co-founder and Managing Director Lindsay Rogers as she chats with Klaviyo’s Senior Marketing Director, Robin Marchant about building great global brands locally. Get ready for an exciting deep dive into the world of tech marketing, what it takes to build a great team, and what he’s learnt working across the Asia Pacific region.

]]> Fri, 21 Jun 2024 00:00:00 +0000 ceri@chello.com.au (Robin Marchant, Lindsay Rogers) https://the-brand-hunch.simplecast.com/episodes/global-flavours-local-savours-crafting-global-brands-locally-EtpTvtvw Join Chello’s Co-founder and Managing Director Lindsay Rogers as she chats with Klaviyo’s Senior Marketing Director, Robin Marchant about building great global brands locally. Get ready for an exciting deep dive into the world of tech marketing, what it takes to build a great team, and what he’s learnt working across the Asia Pacific region.

]]> Global flavours, local savours: Crafting global brands locally Robin Marchant, Lindsay Rogers 00:37:47 Join Chello’s Co-founder and Managing Director Lindsay Rogers as she chats with Klaviyo’s Senior Marketing Director, Robin Marchant about building great global brands locally. Get ready for an exciting deep dive into the world of tech marketing, what it takes to build a great team, and what he’s learnt working across the Asia Pacific region. www.chello.com.au Join Chello’s Co-founder and Managing Director Lindsay Rogers as she chats with Klaviyo’s Senior Marketing Director, Robin Marchant about building great global brands locally. Get ready for an exciting deep dive into the world of tech marketing, what it takes to build a great team, and what he’s learnt working across the Asia Pacific region. www.chello.com.au advertising, creative agency, brand, marketing, brand strategy, agency false full 1