Check It Up

The ’96 Draft That Changed Everything

podcastmarketing@mycodemedia.com (Jadakiss, God Shammgod) — Wed, 1 Jul 2026 04:00:00 +0000

Kiss and Shamm open by debating the greatest rookie class in NBA history — landing on the '96 draft as a cultural turning point that merged hip-hop and basketball in a way the league had never seen before. From Iverson's impact to Marbury's New York legacy, the conversation is a love letter to their era. God Shammgod pulls back the curtain on playoff scouting — explaining how strategy shifts from series to series, why leaving Caruso open was a deliberate scheme to neutralize Shai, and how his time in Dallas under defensive coordinator Sean Sweeney directly connects to what's happening in the current Finals. The analytics debate gets heated. Kiss challenges the idea of 'winning analytically' while losing on the scoreboard, and Sham breaks down why mid-range basketball isn't just valid — it's the foundation of every great scorer in history, from Jordan to Kawhi to Jalen Brunson.

The episode takes a personal turn as Kiss opens up about his basketball upbringing in Yonkers, the influence of Coach Rob Morton and the Westside Cobras, and the moment in sixth grade his father helped him choose basketball over other sports — before he eventually made a left turn from the gym to the studio. Sham and Kiss then go in on the AAU circuit: how money, politics, and misplaced priorities have corrupted what was once a pure grassroots system. They share their own bootstrap experiences — raising funds with cans in front of the shop — and contrast that with today's NIL-fueled culture that's producing transfers, inflated egos, and kids without fallback plans. The GPS metaphor closes the episode powerfully: life doesn't tell you you're wrong, it just reroutes you.

Whether it's Jalen Brunson going in the second round or Sham choosing coaching over celebrity training, the destination is what matters — and the struggle is what gets you there. Kiss and Sham also touch on mental health in professional sports, arguing that preparation needs to happen before the money arrives, not after a crisis. And they emphasize the importance of growing together — making your best friend the accountant, not leaving people behind.

Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan

Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker

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New York vs. The World: Knicks in the Finals, Position Basketball & Two Kids from the Hood Enter the Tech Game

podcastmarketing@mycodemedia.com (My Code Media) — Wed, 17 Jun 2026 04:00:00 +0000

There's no podcast quite like this one. Jadakiss — one of hip-hop's greatest lyricists and a die-hard New York Knicks fan — and God Shammgod — NBA legend, current assistant coach for the New Orleans Pelicans, and one of the most respected basketball minds in the game — have been talking hoops in private for years. Now, thanks to Fanmire and My Code, they're finally doing it in public.

In this debut episode of Check It Up Podcast, Kiss and Sham bring all the energy of two guys who grew up together in New York City, bonded over basketball and culture, and never stopped pushing. With the Knicks in the NBA Finals for the first time in decades, they dig into what this moment means for the city — from Madison Square Garden's unmatched playoff atmosphere to the economic and cultural ripple effects a championship would bring to every corner of New York.

They go deep on the X's and O's: Jalen Brunson's steady leadership and underdog rise, Karl-Anthony Towns' transformation into a true big-man role, the Knicks' return to position basketball in a positionless era, and why Wembanyama and the Spurs didn't have an answer for New York's physicality. Shammgod shares his personal connection to both sides of the Finals matchup — having coached JB in Dallas and working alongside Spurs assistant Sean Sweeney — offering a rare behind-the-curtain perspective few can provide.

Beyond basketball, Kiss and Sham reflect on what it means to come from the hood, be labeled an underdog, and keep pushing anyway — drawing parallels between their own journeys and Brunson's path from a second-round draft pick to the best point guard in the league. And they drop a tease that has nothing to do with rap or basketball: two New York legends are entering the tech world, and they say it's going to blow people's minds.

This is just the beginning. Subscribe and don't miss what's coming.

Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan

Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Introducing Check It Up with Jadakiss & God Shammgod

podcastmarketing@mycodemedia.com (Jadakiss, God Shammgod) — Mon, 15 Jun 2026 04:00:00 +0000

The wait is over. Welcome to Check It Up, the new podcast hosted by legendary rapper and entrepreneur Jadakiss and basketball icon God Shammgod. From sports and hip-hop to business, culture, and life, Check It Up brings real conversations, untold stories, and the relationships behind the headlines. Each week, Jadakiss and Shammgod sit down with athletes, artists, entrepreneurs, and changemakers to talk about the moments, lessons, and experiences that shaped their journeys.

Subscribe now and get ready for Episode 1. Follow along for new episodes, exclusive clips, and behind-the-scenes content. #CheckItUpPodcast #Jadakiss #GodShammgod

Follow Check It Up:
Instagram: https://www.instagram.com/thecheckituppod
TikTok: https://www.tiktok.com/@thecheckituppodcast
YouTube: https://www.youtube.com/@CheckItUpPodcast

Hosted by:
Jadakiss
God Shammgod

Presented by mycodemedia.com

Host: Jadakiss (Kiss) — Hip-Hop Legend and die-hard Knicks fan

Host: God Shammgod (Shamm) — NBA Assistant Coach, New Orleans Pelicans | Former NBA Player & Streetball Icon | Lifelong New Yorker

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.