But that’s not the real problem.

In this episode, I break down the truth most men never hear: drinking isn’t random, it’s functional. It’s solving something. Stress, pressure, boredom, loneliness, or the need to escape. And when you try to remove alcohol without replacing what it was doing for you, your brain fights back.

Not because you're weak.
Because you're wired for survival.

We’ll talk about why quitting feels so hard, what’s actually happening behind the scenes, and how shifting your focus from willpower to structure can change everything.

If you’ve ever found yourself stuck in the cycle of starting over, this episode will help you finally understand why, and what to do next.

In this episode, you’ll learn:

• Why willpower alone isn’t enough to quit drinking
• The real reason alcohol becomes hard to let go of
• How habits form around stress, routine, and reward
• Why structure beats motivation every time
• The first step to breaking the start-stop cycle

Ready to stop guessing and start building a plan?

That’s exactly why I created the 30-Day Sober Performance Challenge — a simple, step-by-step daily framework to help you reset your habits, build discipline, and prove to yourself that you can do this.

https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

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In this episode, I break down a simple, practical step-by-step plan to help men go alcohol-free for 30 days without white-knuckling it or relying on willpower alone. This isn't about perfection — it's about discipline, clarity, and building momentum.

You'll learn:

• Why most men fail to quit drinking
• The biggest mistake guys make in the first week
• How to prepare your environment for success
• What to expect during the first 30 days
• How to stay consistent when motivation drops

If you're tired of starting over every Monday, this episode will give you a clear path forward.

And if you're ready to take action, I created the 30-Day Sober Performance Challenge — a simple daily plan designed to help men build discipline, improve performance, and gain control of their habits.

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In this episode, I talk honestly about the fear of missing out, and why sobriety doesn’t make life boring… it makes life better.

I share how alcohol culture sells us the idea that drinking equals fun, why that belief is so hard to shake, and the mindset shifts that helped me realize I wasn’t missing out, I was leveling up.

If you’ve ever worried that life without alcohol will feel dull, lonely, or restrictive, this episode will give you a new perspective and practical ways to enjoy life, stay social, and build a life you don’t need to escape from.

In this episode, we cover:
• Why FOMO is common in early sobriety
• The truth about alcohol and fun
• How to reframe the “I can’t drink” mindset
• Ways to stay social and enjoy life without alcohol
• Why sobriety gives you more, not less

And if this topic resonates with you, be sure to check out my book,
Sober Guy: How Do I? — Real Answers for Men Who Want to Quit Drinking and Win at Life, where I dive deeper into the exact strategies and mindset shifts we talk about in this episode.

Because the truth is simple:
You’re not missing out. You’re leveling up.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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You walk into the grocery store for a normal errand… and suddenly the beer aisle lights up like a Christmas tree. You weren’t planning on drinking. You weren’t even thirsty. But out of nowhere, the craving hits.

If you’ve ever found yourself negotiating with your own brain - 
"Maybe just one."
"No, don’t do it."
"Come on, you deserve it."

-  then you know exactly what I’m talking about.

In this episode of That Sober Guy Podcast, we’re continuing the 4-week series from my book:
Sober Guy: How Do I? — Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life.

We’re breaking down what cravings really are, why triggers happen, and the simple tools you can use to stay in control when the urge to drink shows up.

Because here’s the truth:
Cravings are normal. They’re temporary. And they don’t control you.

In this episode, you’ll learn:
• Why cravings and triggers happen (and why they’re not a sign of weakness)
• The HALT method to identify what’s really driving the urge
• The 5-minute rule that helps cravings pass
• How to interrupt the pattern before you relapse
• Simple strategies to stay strong in real-life situations

If you’re trying to quit drinking, stay sober, or just want better tools to handle urges when they hit, this episode is for you.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Want to go 30 Days Alcohol Free? Try our 30-Day Sober Performance Challenge — https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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Rough day at work? I deserved a beer.
Bills piling up? Couple drinks would “take the edge off.”
Kids bouncing off the walls? Let’s drink about it.

But here’s the truth I had to learn the hard way: alcohol never removed stress, it just delayed it.

In this episode of That Sober Guy Podcast, I break down practical, real-life ways to handle stress without reaching for a drink. We’ll talk about why stress is such a powerful trigger, how drinking actually stacks stress instead of solving it, and the simple tools that help you stay calm, focused, and in control when life gets heavy.

This episode is part of a special 4-week series from my book:
Sober Guy: How Do I? — Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life.

If you’re feeling overwhelmed, burned out, or tempted to drink when pressure hits — this one’s for you.

You’ll learn:
• Why stress triggers the urge to drink
• How to reset your mind and body in minutes
• The simple daily habits that reduce anxiety
• How to respond to stress instead of escaping it

Remember:
Drinking made stress worse.
Sobriety makes you sharper.

Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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In this episode, Shane dives into Chapter 3 of his book Sober Guy, How Do I: Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life and answers one of the most common questions guys ask when they start getting sober: How do I stay social without alcohol?

You’ll learn practical strategies for navigating parties, work events, dinners, and nights out with confidence, without feeling awkward, isolated, or like the odd man out.

Shane shares real-life experiences, mindset shifts, and simple tactics that make staying social without alcohol not only possible, but actually better.

If you're worried that quitting drinking means losing your social life, this episode will change your perspective.

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Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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You’re not drinking.
You’re doing the work.
You’re showing up.

But nothing feels like it’s moving.

In this episode, Shane talks about the sober plateau, that strange season where the chaos is gone, life is stable, but you start wondering… is this it?

The truth is, a lot of men hit this phase in sobriety. The excitement fades, the “pink cloud” disappears, and suddenly life feels quiet… sometimes even boring.

But that doesn’t mean you’re stuck.

In this episode we break down:

• Why the sober plateau happens

• Why many men self-sabotage during this phase

• The difference between peace and stagnation

• Three powerful ways to break out of the plateau without blowing up your life

If you’ve ever thought “nothing is moving”… this conversation is for you.

Because the plateau isn’t the end of growth.

It might actually be the beginning of your next level.

If you’re a man looking to quit drinking, rebuild discipline, and lead your life with clarity, you’re in the right place.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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In this episode, Shane Ramer breaks down why breakthroughs are overrated, and why discipline, consistency, and daily action are what actually build authority, confidence, and sobriety.

From a random airport encounter in Denver on his way to speak at Amplify Sober Voices and Podfest Expo… to recording early podcast episodes in a Chevy S-10 with no audience and no validation… this episode is about the quiet work most men avoid.

We’ve been conditioned to chase moments: The viral clip.
The big stage.
The emotional breakthrough.

But sobriety isn’t built in moments.
Marriage isn’t built in moments.
Leadership isn’t built in moments.

They’re built in reps.

Shane covers:

• Why most people quit before momentum ever kicks in
• The danger of waiting to “feel ready”
• The three forms every sober leader must train: authenticity, value, and consistency
• How daily alcohol-free decisions reshape your identity

If you’re tired of chasing motivation and ready to build real strength, this episode will recalibrate your mindset.

Moments are loud.
Reps are quiet.
Reps change your life.

Join the Victory Circle, our free digital men’s community, and surround yourself with high-performing men living alcohol-free.

And if you’re ready for deeper transformation, apply for the 12-week Sober Executive Performance Reset at thatsoberguy.com/coaching.

Sober minds see straight.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Great article by Brooke Redelle from The Sober Stack - Your Story is the Catalyst: Reflecting on Amplify Sober Voices

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So why are tens, even hundreds of millions flowing through activist nonprofits and voter registration efforts instead?

In this episode, we break down what Prop 64 promised… where the money is actually going… and why many critics say “drug prevention” has turned into a political slush fund wrapped in good intentions.

We unpack:

• How cannabis tax dollars are allocated
• Why NGOs tied to political organizing are receiving prevention funds
• What this says about accountability, governance, and cultural leadership

And most importantly, what this means for men who choose to live clear-headed, sober-minded, and awake.

Because sobriety isn’t just about quitting alcohol.
It’s about discernment.
It’s about responsibility.
It’s about seeing straight in a culture that profits off distraction.

Join the Victory Circle our free digital men’s community and surround yourself with high-performing men living alcohol-free.

Sober minds see straight… and straight calls make change.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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https://caldoge.rhetor.ai/prop-64

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In this episode, we break down a controversial idea: bars aren’t evil, but they are efficient. Efficient at sedating ambition. Efficient at normalizing mediocrity. Efficient at keeping men distracted from building legacies in business, family, health, and leadership.

We unpack:

• How bar culture subtly suppresses masculine drive
• Why alcohol reduces ambition while increasing tolerance for mediocrity
• The economic machine behind a $1.5 trillion global alcohol industry
• How bars keep men predictable, distracted, and emotionally underdeveloped
• Why younger men are quietly drinking less and what that means for leadership
• The rise of sober social spaces and cultural shifts happening right now

This isn’t a conspiracy rant. It’s a performance conversation.

You can’t lead your company, your marriage, or your mission if your clarity is being fogged every weekend.

Bars aren’t just “fun.” They shape behavior. They shape habits. They shape culture.

And the real rebellion in 2026?
Leaving early. Staying sharp. Building something meaningful.

If you care about masculinity, leadership, high performance, sobriety, and building a life that actually matters, this episode will challenge you.

Looking for 1 on 1 Coaching? Check out the Sober Executive Performance Reset

Join our FREE online men’s community — The Victory Circle — for connection, accountability, and real conversations about alcohol, performance, and purpose.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

#ThatSoberGuy #Masculinity #Sobriety #MensLeadership #HighPerformance #AlcoholCulture #SelfMastery #EntrepreneurMindset

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In this episode of That Sober Guy Podcast, Shane Ramer sits down with renowned tattoo artist Jeff Crabtree to talk about art, identity, discipline, and the uncomfortable truths no one wants to admit about creativity and alcohol.

Jeff opens up about his journey through addiction, tattoo culture, and how sobriety didn’t kill his edge, it sharpened it. Together, they unpack why so many creative industries normalize burnout and substance use, how sobriety changes the way you show up in your craft, and what it really takes to build a legacy instead of just a reputation.

This conversation goes deeper than tattoos. It’s about mastery, presence, masculinity, and creating something meaningful without destroying yourself in the process.

In this episode, we cover:

• How sobriety impacts creativity, focus, and discipline

• Identity beyond the “artist lifestyle”

• The difference between rebellion and self-control

• What it means to build long-term success without self-sabotage

Whether you’re an artist, entrepreneur, or just someone questioning the role alcohol plays in your life, this episode will challenge some deeply ingrained narratives, and challenges the status quo.

@lighthousetattoo.id

Warrior Heart Boot Camp - Use promo code SOBERGUY and get $100 off any 2026 Boot Camp!

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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In this episode of That Sober Guy Podcast, we break down the Great American Recovery Plan and explore what it could mean if America truly shifted toward treatment over punishment, real recovery infrastructure, and accountability with support.

This conversation goes beyond politics and into culture, identity, performance, and leadership, especially for men navigating business, family, and health in a world built on distraction and sedation.

We also examine the broader recovery messaging gaining traction around:

• Mental health and addiction recovery

• Food quality and physical health

• Pharma dependence and long-term consequences

• Sobriety as personal sovereignty and leadership

We ask the uncomfortable questions:

• What industries struggle when people get clear-minded?

• Why is avoidance normalized while discipline is questioned?

• What changes when men stop numbing and start leading?

This episode isn’t about telling you what to think, it’s about helping you see the system clearly and decide for yourself.

If you’re interested in sobriety, recovery, mental clarity, personal growth, and high-performance living, this episode will challenge you, in a good way.

Listen now and join the conversation.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

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In this episode of That Sober Guy Podcast, Shane breaks down why reality TV consistently centers alcohol-fueled chaos, reckless masculinity, and emotionally unregulated men—and what that says about our culture’s relationship with leadership, performance, and sobriety.

From dating shows and house-based dramas to competition series and celebrity culture, alcohol isn’t just present—it’s the engine. The louder the conflict, the sloppier the behavior, the better the ratings. But at what cost?

Shane contrasts today’s reality TV landscape with earlier eras of television that celebrated responsibility, growth, and strong family dynamics—and asks a bigger question:
Why does modern media reward dysfunction while treating discipline

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Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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This isn’t about shaming drinkers or celebrating bankruptcy filings.
It’s about asking better questions.

Why are legacy beer brands struggling?
Why are younger consumers quietly opting out?
And why does every conversation about declining alcohol sales still avoid the obvious conclusion?

We unpack:

• The collapse of “drink because it’s normal” logic

• Why alcohol is losing relevance and not just market share

• How wellness, performance, and awareness are reshaping habits

• What the industry’s panic tells us about cultural change

• And why fewer people drinking doesn’t mean fewer people socializing

That Sober Guy isn’t just about quitting alcohol.
It’s about what happens after.

Drop a comment:
Do you think alcohol is actually losing cultural power — or just being rebranded?

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Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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Credit articles for reference:

https://www.foxbusiness.com/markets/beer-demand-weakens-corona-modelo-seller-says

https://www.foxbusiness.com/lifestyle/popular-alcohol-brands-could-forced-sell-off-inventory-after-bankruptcy-setback

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Millions of people quietly stop drinking…
Celebrities post their “reset” routines…
Brands suddenly talk about “mindful consumption”…
And then February hits, and we all pretend none of it mattered.

In this episode of That Sober Guy Podcast, we break down the cultural hypocrisy around alcohol and why Dry January has become the only socially acceptable time to admit drinking might be an issue.

We unpack:

• Why alcohol is the only substance you have to justify not using

• How celebrity culture glamorizes drinking, until it doesn’t

• What declining beer sales and bankrupt alcohol brands are quietly telling us

• Why “moderation” sounds responsible but rarely matches real life

• And how Dry January accidentally exposes a truth no one wants to say out loud

This isn’t about shame.
It’s about honesty, culture, and calling out the weird double standards we’ve all accepted.

If you’ve ever wondered why quitting drinking feels harder socially than drinking every weekend…
If you’ve ever done Dry January and thought, “Why don’t I feel like going back?”
Or if you’re just tired of being gaslit by alcohol culture.

This episode is for you.

Sober Executive Performance Reset: A 12 Week Private Coaching Experience - APPLY HERE https://www.thatsoberguy.com/coaching

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Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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From brunch cocktails to business happy hours, alcohol is everywhere, and yet health conversations barely touch it. Shane explores why this advice protects industry, normalizes avoidance, and keeps people numbing instead of thriving. He contrasts mainstream guidance with voices like RFK Jr., who emphasize real wellness, conscious food choices, and intentional living.

This isn’t about shaming anyone, it’s about exposing cultural blind spots, questioning old habits, and seeing sobriety as clarity, freedom, and awareness. If you’ve ever wondered why “moderation” is celebrated more than awareness, this episode is for you.

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Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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In this episode of That Sober Guy Podcast (the number one sober podcast since 2014), we break down a hard truth most people won’t say out loud: when you stop drinking, your social circle often gets smaller, but your leverage gets bigger.

This isn’t about isolation.
It’s about signal-to-noise ratio.

We explore why sobriety naturally compresses relationships, how alcohol props up low-value social volume, and why fewer but clearer connections often lead to better decisions, stronger positioning, and higher performance.

Inside the episode:

• Why sobriety exposes which relationships were built on access vs alignment

• How fewer social obligations create more focus, time, and strategic clarity

• The difference between social popularity and social leverage

• Why some people get uncomfortable when you opt out, and what that reveals

• How disciplined men often get mislabeled before they get respected

We also unpack the trade-off most high-performing men face: short-term social friction in exchange for long-term authority, credibility, and optionality.

If you’ve noticed your calendar clearing, your phone getting quieter, or your tolerance for surface-level conversations dropping since you stopped drinking, this episode will help you understand why that’s not a loss. It’s a recalibration.

Bottom line:
Less noise. More signal.
Fewer circles. Greater leverage.

Listen to Episode 570 to reframe what sobriety is really doing to your social life and why the right rooms come later.

Join our FREE online mens community at ThatSoberGuy.com

If you’re a high-performing executive, founder, or operator ready to sharpen clarity, increase leverage, and build a life that actually compounds, learn more about the Executive Performance Reset, a 12-week private coaching experience designed for men who are done playing small. Apply at thatsoberguy.com/coaching.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

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On this week’s That Sober Guy Podcast (the number one sober podcast since 2014), we break down how even “moderate” drinking quietly drains focus, fragments sleep, dulls urgency, and taxes next-day execution. Drawing from real-world patterns and insights from the Sober Male Index, this episode exposes what most men feel but can’t quite name: you don’t feel hungover, you feel slightly off.

We cover:

• How alcohol disrupts sleep, cognition, and emotional regulation
• Why the biggest sobriety gain isn’t motivation, it’s baseline clarity
• The cultural protection around alcohol and why opting out makes people uncomfortable
• How alcohol delays stress, then charges interest
• Why “I don’t have a problem” is the wrong metric. and ROI is the right one

If you’re a high-performing man, an executive, founder, or leader, this episode will challenge you to audit what’s quietly leaking your energy and compressing your edge.

Bottom line:
If it costs tomorrow, it’s not a reward.
Clarity compounds faster than motivation.

Learn more about the Sober Executive Performance Reset, a 12-week private coaching experience designed to help serious operators remove the tax, sharpen execution, and reclaim leverage.

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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Jason is the Founder and President of Brick House Recovery, a nationwide network of outpatient treatment centers helping people (and families) navigate substance abuse and mental health with personalized, no-BS care. With 15+ years in addiction recovery, Jason has helped thousands of people reclaim their lives, and their sanity.

He’s also the bestselling author of Unhooked and the host of the Get Unhooked Podcast, where he focuses on real-world help for families dealing with addiction.

Connect with Jason

• Jason’s Book – Unhooked:
  https://a.co/d/6lbtcbv

• Listen to the Get Unhooked Podcast:
  https://podcasts.apple.com/us/podcast/get-unhooked-podcast/id1793172489

• Check out Unhooked Family Programs:
  https://www.liveunhooked.com/shane

• Check out A Warrior Heart Boot Camp and use promo code SOBERGUY at checkout to get $100 off any 2026 Boot Camp!
  https://awarriorheart.com/

If you’re sober-curious, newly sober, or decades in but still feel “hooked” in other areas of life, this episode is for you. ️

Connect with Shane

• Join the FREE Sober Guy Men’s Community – The Victory Circle:
  https://thatsoberguy.com/victorycircle

• Grab Shane’s new book: Sober Guy, How Do I
  https://thatsoberguy.com/book

• Apply for 1-on-1 Coaching with Shane:
  https://thatsoberguy.com/coaching

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Together, Margy and Laura are on a mission: make sober choices normal, celebrated, and loud enough to shake the walls of the Orlando Convention Center.

And speaking of Orlando…

AMPLIFY Sober Voices — The First-Ever Sober Influencer Event

January 15, 2026
Orlando, Florida
A one-day, purpose-driven experience for:
– Sober influencers
– Podcasters
– Coaches
– AF brands
– Wellness leaders
– Recovery advocates
– Sober-curious creators
– ANYONE ready to be seen, be heard, and expand their sober impact

If you’ve ever said, “I feel called to share my story… but I don’t know where to start,” this is literally the room for you.

In This Episode We Cover:

️ Why normalizing sober choices matters now more than ever
️ What it means to become “sober out loud”, even when it’s uncomfortable
️ How to build confidence, community, and impact in the alcohol-free space
️ Why sobriety is becoming a strength in business, leadership, and culture
️ Why AMPLIFY might be the most important sober event of 2026

Actionable Takeaways from Today’s Episode

1️⃣ Start Saying It Out Loud (Even If Your Voice Shakes)
Your story matters. The more you own it, the more you help someone else own theirs.

2️⃣ Build Your Sober Circle
Connection fuels momentum. Whether online or in-person, find your people or come meet them at AMPLIFY.

3️⃣ Your Sobriety Is an Advantage, Not a Limitation
In business, leadership, creativity — sober clarity is a superpower. Use it.

Tune in, laugh with us, learn with us…

And if you’re feeling that nudge to step into a bigger version of yourself, come join Margy, Laura, and an entire room full of sober leaders in Orlando:

AMPLIFY Sober Voices — January 15th, 2026
Where sober creators go from “Who am I to share?” to “Who am I not to?”

Let’s get after it. Let’s stay sober. And let’s amplify voices that the world needs to hear.

Check out Shanes New Book, Sober Guy How Do I: REAL ANSWERS FOR MEN WHO WANT TO QUIT DRINKING, LEAD STRONG, AND WIN AT LIFE - https://a.co/d/81ZIgtE

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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We’ll talk about:

Why boredom isn’t actually the enemy, and what it’s really trying to tell you
How alcohol used to be a “shortcut to stimulation,” and why your brain needs a little re-training
Why high performers, business owners, and dudes who’ve lived life in the red zone struggle with quiet time more than anyone. Practical strategies to turn boredom into clarity, purpose, and progress (yes, really)

Shane keeps it authentic, honest, and slightly ridiculous, sharing stories from his own recovery journey plus some tools that have helped hundreds of men inside the Victory Circle community deal with downtime without sprinting toward the freezer for an IPA.

If you’ve ever found yourself pacing around the kitchen muttering “I just need to DO something,” this one’s for you.

Actionable Takeaways

️ Do a 5-Minute Mental Check-In:
Ask yourself: “Am I bored? Or am I avoiding something?” Write it down. Name it. Call the BS out loud.

️ Create a Boredom Menu:
List 10 things you can do instead of drink when boredom hits — walk, push-ups, cold shower, call a dude in the community, read 3 pages of a book… whatever works.

️ Schedule Your Downtime:
Don’t wait for boredom to attack you — plan to be “unproductive” on purpose. Structure actually creates freedom.

Want to go deeper?

Join our FREE men’s community — The Victory Circle to connect with other high-performing guys who are quitting drinking and leveling up in business, marriage, health, and mindset.
Grab Shane’s new book, Sober Guy, How Do I, on Amazon and get all 12 chapters of practical, no-nonsense sobriety guidance.
Apply for 1-on-1 coaching with Shane if you’re ready for serious accountability, clarity, and momentum in your sobriety and life.

Listen in, laugh a little, and remember — you’re not “bored,” you’re becoming awake. Let’s go.

• https://a.co/d/81ZIgtE

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of That Sober Guy Podcast, we dive into one of the biggest challenges for men in recovery: staying sober, calm, and grounded during holiday stress and social pressure. If you’re navigating family triggers, office parties, travel chaos, loneliness, or just trying not to slap Uncle Larry with a cold turkey leg, this episode is for you.

Inside this episode, we break down:

• How to stay sober during the holidays

• How to handle family stress, triggers, and awkward drinking pressure

• How to create boundaries without feeling guilty

• How to keep your mindset strong and your sobriety solid

• How to survive holiday gatherings alcohol-free, and still have a good time

• Simple tools to stay calm, centered, and connected

Shane shares real stories, practical tips, and a humorous take on navigating holiday chaos while staying sober. You’ll walk away with a plan, confidence, and a few laughs along the way.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast 

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

That's where "Sober Guy… How Do I" comes in.

Each short, no-BS episode dives into the real questions guys ask once the bottle's gone and life gets real again. Questions like:

• Sober Guy, how do I stay calm when I get a flat tire?
• Sober Guy, how do I deal with stress at work without losing it?
• Sober Guy, how do I stop comparing myself to everyone else?

This week, Keith from our free online mens community The Victory Circle asks: Sober Guy, How Do I Stay Cool When Everyone's Drinking But Me?

Takeaways You'll Get from Each Episode:

• Simple tools to keep your peace when life hits hard
• How to use recovery principles in everyday moments
• Ways to stay grateful, grounded, and strong — without the hangover

• Join the Victory Circle – our free men's community for accountability, support, and real conversations that help you grow.
• Grab Shane's new book, Sober Guy, How Do I… Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life — available now on Amazon.
• Apply for 1-on-1 Coaching with Shane if you're ready to level up your sobriety, mindset, and leadership.

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A new series from That Sober Guy Podcast

Life doesn't stop throwing curveballs just because you quit drinking. The bills still come in, the kids still have melt downs, and yes sometimes you wake up to a flat tire… again… and start questioning your luck, your patience, and your entire neighborhood construction crew.

That's where "Sober Guy, How Do I" comes in.

Each short, no-BS episode dives into the real questions guys ask once the bottle's gone and life gets real again. Questions like:

• Sober Guy, how do I stay calm when things just aren't going my way?
• Sober Guy, how do I deal with stress at work without losing it?
• Sober Guy, how do I stop comparing myself to everyone else?

Takeaways You'll Get from Each Episode:

• Simple tools to keep your peace when life hits hard
• How to use recovery principles in everyday moments
• Ways to stay grateful, grounded, and strong — without the hangover

• Join the Victory Circle – our free men's community for accountability, support, and real conversations that help you grow.
• Grab Shane's new book, Sober Guy, How Do I… Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win at Life — available now on Amazon.
• Apply for 1-on-1 Coaching with Shane if you're ready to level up your sobriety, mindset, and leadership.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Although some of the following are great things to try, we're also not talking about a reset by cold plunges, breathwork, ice baths. red light therapy or gratitude journaling, either.

We're talking about the one "reset" that's actually changing lives, quitting alcohol.

In this episode, Shane dives into why so many high-performing men, business owners, leaders, and entrepreneurs, are walking away from the "work hard, play hard" lifestyle and choosing clarity, peace, and purpose instead.

You'll hear why Reset Culture is more than just a trend, it's a movement of men who are tired of feeling burned out, anxious, and disconnected… and ready to build a new kind of success story that doesn't come with a hangover.

Expect truth, humor, and a few gut punches along the way. (And probably a joke or two about how we used to think tequila was self-care.)

In This Episode:

• Why high-achievers are trading late nights for early mornings
• The surprising link between alcohol, anxiety, and ambition
• How sobriety gives you an unfair advantage in business and life
• The difference between numbing out and leveling up
• Why "peace" is the new "flex"

1. Do a Personal Reset Audit: Ask yourself — "Am I using alcohol to escape or to elevate?" Be honest. That answer can change your life.
2. Find Your Crew: You can't build momentum in isolation. Join The Victory Circle, our free sober men's community, where high-performing men connect, share wins, and stay accountable.
3. Get Real Support:

Apply for 1-on-1 Coaching

That Sober Guy, the number #1 Men's Sober Podcast since 2014 – Helping men quit drinking, take back control, and build the life they were meant to lead.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Shane dives into the cultural weirdness around sobriety — why quitting alcohol freaks people out more than drinking too much, how clear-headed men are suddenly being called "radical," and what this says about masculinity, culture, and freedom in 2025.

From The Guardian's recent article "Mocktails for MAGA: Why the US Right Is Turning Sober" to the growing trend of men reclaiming their focus, faith, and families, Shane breaks down why a simple glass of sparkling water can now spark a political debate.

You'll laugh, shake your head, and probably think twice about why society celebrates dysfunction and ridicules discipline.

Because here's the truth, sobriety isn't extreme. It's clarity. It's leadership. It's power. And in a world that glorifies chaos, staying sober might just be the most rebellious move you can make.

Key Takeaways

• Don't let culture define your character — "normal" isn't always right.
• True masculinity isn't about how much you can drink, but how much you can carry.
• Staying sober isn't weakness — it's the foundation of real freedom and clarity.

If you're ready to level up your mind, health, and leadership:

Join our free men's community — The Victory Circle — where sober, high-performing men are redefining what strength looks like.

Or if you're ready to go deeper, apply for 1-on-1 coaching and build a system to help you quit drinking and win long-term.

Links are in the show notes below.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

https://www.theguardian.com/us-news/2025/oct/09/trump-maga-alcohol-drinking

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But here's where it gets real, Joel's not just about stage presence and sales. He's lived through and witnessed the dark side of addiction up close, and he's got some powerful wisdom for men who know they've got that "addictive personality" wiring. Instead of letting it wreck your life, Joel breaks down how to redirect that same intensity into something that actually serves you, your business, your relationships, your health, and your purpose.

And, of course, we have a few laughs along the way, because if you can't laugh at the insanity of this crazy life, what's the point?

A couple of key takeaways from today's episode:

1. Your "addictive" tendencies aren't a curse, they're untapped potential when harnessed with the right structure and intention.
2. Influence isn't about what you sell, it's about the truth you're willing to share and the transformation you've lived.

Or if you're ready to go deeper, reach out for 1-on-1 coaching and let's build a plan to help you quit drinking and get your fire back.

Facebook: https://www.facebook.com/joelbauerofficial YouTube: https://www.youtube.com/@joelbauer Instagram: https://www.instagram.com/joelbauermentor/ LinkedIn: https://www.linkedin.com/in/joelbauer/

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the "beer belly badge of surrender" to the not-so-funny reality of whiskey D, we'll dive into the science and the everyday impact booze has on your body, brain, and relationships. We'll also get real about why many men reach for the bottle to feel confident or tough, and how that short-term crutch is often the thing eroding their long-term manhood.

This isn't about chest-thumping caveman masculinity. It's about the grit, focus, discipline, and clarity that make men leaders, fathers, husbands, and high performers — and why alcohol is the biggest enemy of all four. Expect some laughs, some uncomfortable truths, and a wake-up call that might just change the way you think about your next drink.

Actionable Takeaways:

1. Ask yourself: Is alcohol fueling my manhood or stealing it? Be brutally honest.
2. Replace one "manhood killer" (nightly drinking) with one "manhood builder" (a workout, journaling, cold shower, or just showing up present with your family).

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of That Sober Guy Podcast, Shane takes a look at alcohol advertising in sports. Do leagues like the NFL, MLB, NBA, and UFC owe fans more responsibility when it comes to promoting addictive substances? Why are we okay with tequila logos on jerseys, but we'd never accept Marlboro as the "official cigarette of the Finals"? And is it just hypocrisy to glorify peak performance athletes while cashing checks from companies selling a product that wrecks health and lives?

We'll explore:

• How alcohol ads target not just adults, but kids and families watching games.
• The normalization of booze as "part of the fan experience."
• The Big Tobacco playbook—and how alcohol companies are running the same game.
• Whether banning alcohol ads in sports could actually be a good thing.

Actionable Takeaways:

1. Pay attention during the next game, notice how often alcohol shows up, and what message it's sending.
2. If you're in early sobriety, set boundaries, mute commercials, watch with sober friends, or create new game-day rituals.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

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For More Resources go to http://www.ThatSoberGuy.com

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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Corey's not out here spitting drug facts or throwing scare tactics at people. Instead, he shares his own messy, real-life journey while breaking down the very real dangers of alcohol, drugs, vaping, and pills. But it doesn't stop there, Corey also leans into the conversations most people avoid: mental health, peer pressure, and the never-ending battle of knowing your own worth.

With over 200K followers on Instagram (@icoreywarren) , Corey's creative videos are reaching people across the world who are ready to step away from alcohol and step into freedom. He's not afraid to laugh at himself, keep it raw, and show you that life on the other side of drinking is not only possible, it's actually pretty damn fun.

We swap stories, talk about the power of getting honest, and even have a few laughs at the ridiculous things we used to think were "normal" when drinking.

Takeaways from this episode:

• Why being vulnerable is a strength, not a weakness.
• How to find your identity during early sobriety.
• Practical tools you can use today to build self-worth and live free.

Follow Corey's page of over 200K followers on IG @icoreywarren

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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In this episode of That Sober Guy Podcast, we peel back the curtain on the big lie of hangovers: why we minimize the pain, laugh it off, and even turn it into a cultural joke instead of seeing it for what it really is, a red flag from our body.

Here's what we'll cover:

• The science of hangovers in plain English (dehydration, dopamine crash, no REM sleep, body in full recovery mode).
• Why hangovers don't actually stop us: alcohol amnesia, dopamine hijack, and a culture that glamorizes misery.
• How to spot the moment when hangovers shift from "funny story" to "wake-up call."

Actionable Takeaways:

1. Start tracking how often you repeat the "never again" cycle — patterns are powerful.
2. Reframe hangovers as warning labels instead of "badges of honor."

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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We'll dive into:

• Why sober voices matter in breaking stigma and giving hope
• How to channel your time, energy, and money into purpose-driven work
• Real examples of men who've launched businesses, podcasts, and legacies through sobriety
• Why your story doesn't have to be perfect or dramatic to make an impact

Action Steps from this episode:

1. Write out your story, or write down one area where sobriety has freed up your time, money, or energy.
2. Decide where you can reinvest it this week - creativity, business, family, or leadership.
3. Share your story with one other person. Even a simple conversation can spark change.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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Britt opens up about his journey through some of life's darkest valleys: the devastating car accident just days before the Super Bowl that nearly claimed the life of a 5-year-old girl, his time in prison, and how he stumbled across That Sober Guy Podcast while behind bars. What started as a lifeline in a cell has grown into part of his path toward sobriety, redemption, and rebuilding his life.

The conversation also digs deep into Britt's family history, including the heartbreaking loss of his older brother to a drug overdose, a story that is now also featured in ESPN's brand-new docuseries "The Kingdom", directed by Kristen Lappas (of The Last Dance fame). The six-episode series chronicles the Chiefs' run to Super Bowl LIX and their global impact on football, but it also shines a light on the real-life struggles behind the highlight reels, including Britt's.

As always, Shane keeps it authentic, raw, and even light-hearted at times. From gridiron glory to gritty sobriety work, this episode is about far more than football, it's about second chances, personal ownership, and finding freedom.

Actionable Takeaways from this episode:

1. No matter how far you've fallen, redemption is possible if you're willing to put in the work.
2. Sobriety is a team sport, you can't do it alone, but you can win with the right community.
3. Pain doesn't have to define you; it can be the very thing that fuels your purpose.

Because let's be real: life's too short to let booze run the playbook.

IG @brittreidspeaks Website - brittspeaks.com

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

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In this episode, we break down the myth of moderation and why "just one drink" is never just one for so many of us. We'll explore the brain science behind cravings, how alcohol lowers your ability to stick to your own limits, and why the alcohol industry loves selling you the dream of "responsible drinking" — while quietly making sure you never stop.

We'll cover:

• 🧠 The dopamine loop that makes moderation so difficult.

• 🕵️‍♂️ How "Drink Responsibly" is more marketing strategy than health advice.

• 💡 Why moderation keeps you in the cycle longer (and keeps Big Booze in business).

• 🤣 A few laughs along the way, because hey — sometimes you've got to laugh at the insanity of it all.

Actionable Takeaways:

1. Know your triggers: If "just one" always turns into more, that's not a lack of willpower — it's how alcohol works in the brain.

2. Redefine freedom: Freedom isn't the ability to drink without consequence; it's the ability to live without needing it at all.

👉 Join our free Sober Guy Men's Community — connect with like-minded men who are ditching booze and leveling up in life. 👉 Spots are now open for our Sober October Accelerator — 30 days to quit drinking, get your health back, and crush it in business and life. Starts October 1st.

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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But what if I told you that's just a well-polished PR stunt from the same industry that's actively lobbying against your health?

In this episode, we pull back the curtain on Big Booze's billion-dollar playbook, and how the alcohol industry uses the warm-and-fuzzy "responsible drinking" slogan to distract from the shady stuff they're doing behind the scenes. From funding biased research, to blocking cancer warning labels, to undermining new health guidelines, they've mastered the art of saying one thing while doing the exact opposite.

We'll talk:

• Why "Drink Responsibly" is the equivalent of handing out kale at a Marlboro convention.
• How beer, wine, and spirits lobbyists are protecting profits at the expense of public health.
• Why the industry is terrified of new U.S. dietary guidelines and how non-alcoholic options are shaking up the status quo.
• The subtle ways you've been marketed to for decades without even knowing it.

Actionable Takeaways:

1. Start questioning the messages you've been sold. If "responsible drinking" worked, would we need rehab centers on every corner?
2. Replace their slogan with a new one: "Live Intentionally." Your health, your family, and your mind will thank you.

💥 Ready to take the next step?

Join our Sober October Accelerator - a 30-day challenge for high-performing men who are ready to cut the booze, get clear, and level up in business, health, and family. It kicks off October 1st, and spots are limited.

👉 Sign up now at ThatSoberGuy.com

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dig into the latest research, what's really happening behind closed doors in Washington (and the boardrooms of Big Alcohol), and how this shift impacts men, fathers, leaders, and anyone trying to level up without the drag of booze.

You'll also get a few solid takeaways to help you think clearly, lead better, and start showing up as your best self—without the crutch of "just one drink."

🎯 Takeaways:

• Why the new guidelines are such a big deal
• What one drink really does to your brain and body
• Why high performers are quietly ditching alcohol
• How to start a no-BS reset that works

Join our free men's community – Victory Circle

💼 Want coaching? Reach out at ThatSoberGuy.com

🎧 Available on Apple, Spotify & everywhere podcasts live.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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From adaptogen-infused cocktails to hop-forward IPAs without the hangover, the NA market is exploding, and it's not just for people with a "problem." It's for anyone who's sick of feeling foggy and wants to show up clear, present, and powerful. We break down what's driving this sober shift, how it's disrupting traditional drinking culture, and why alcohol might be the biggest productivity killer you didn't know you were hiring.

Actionable Takeaways:

• Try swapping one drink this week for an NA alternative and track how you feel — mentally, physically, and emotionally.
• Pay attention to your social settings: Are you drinking out of habit, pressure, or purpose?
• Get curious, not judgmental — experiment with being sober in high-pressure environments and see how you perform.

Want to connect with other high-performing men on this path?

Join our free sober men's community — The Victory Circle — and surround yourself with other guys who are leveling up without leaning on booze. Need more tailored support? Visit ThatSoberGuy.com for 1-on-1 coaching options.

This is about choosing clarity over chaos, and we've got your back every step of the way.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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We dive into the psychological warfare behind alcohol marketing, how society normalizes dysfunction, and why business owners, dads, and high-performing leaders are waking up and walking away from the booze trap. Ed breaks down the psyop of alcohol, the normalcy bias that keeps people stuck, and what it really takes to win in business and in life.

From the boxing ring to the chessboard to the boardroom, Ed shares his story of transformation, discipline, and how quitting alcohol gave him a competitive edge most men are too numbed out to notice.

It's raw, insightful, a little funny, and all real talk—no fluff, no filters.

👊 Actionable Takeaways:

• How to identify and crush the mental programming that says "drinking is normal"
• Why leaders who ditch alcohol gain more energy, time, and clarity
• A simple mindset shift to start building true confidence and not booze-fueled ego
• How to play chess, not checkers with your personal growth

🔥 Join hundreds of other high-performing men who've stepped into the arena of sobriety.

Jump into our free men's community The Victory Circle at thatsoberguy.com, or if you're ready to go one-on-one and level up fast, hit me up for private coaching.

https://edlatimore.com/products/hard-lessons-from-the-hurt-business-boxing-and-the-art-of-life/

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

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But this isn't just about beer. It's about identity, influence, and how the alcohol industry is getting a reality check as Gen Z and younger Millennials say, "Yeah, I'm good," and reach for a coffee instead. We explore how the shifting culture around drinking is flipping the booze biz upside down, and why that's actually great news for anyone trying to live clean, clear-headed, and free.

With a healthy dose of honesty and humor (because let's face it—this stuff is ridiculous and revealing), we unpack what big alcohol's identity crisis means for your own transformation and why now is the perfect time to go against the grain and level up.

🔥 In this episode you'll learn:

• Why Bud Light's billion-dollar fumble isn't just a marketing mistake, it's a wake-up call.
• How sober living is becoming a power move, not a punishment.
• What you can learn from watching the alcohol industry panic like it's the end of prohibition.

💡 Actionable Takeaways:

1. Use industry trends as proof that you're not the weird one, the world is shifting. Ride the wave.
2. Audit your environment: if alcohol brands are confused about who they are, are you crystal clear about who you want to be?

👊 Ready to stop drinking and start dominating in your business, relationships, and health?

Join our free men's community, the Victory Circle, and connect with other high-performing guys living alcohol-free. Or hit us up for 1-on-1 coaching and build a custom path to freedom at thatsoberguy.com.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This isn't about politics or taking sides, it's about public safety, personal responsibility, and sobriety. We talk about how alcohol-fueled decisions can destroy lives, regardless of legal status, and how we can do better as a society.

We also ask some deeper questions:

Why is drunk driving still so normalized in many communities, legal status or not? And what kind of sober leadership is needed to shift that culture?

You can be compassionate toward people chasing the American dream and still hold the line on dangerous behavior.

Tune in for a thoughtful, no-nonsense conversation with a few laughs thrown in because hey, it's That Sober Guy, and we've been keeping it real since 2014.

🎯 Want to join a community of men committed to sober living, mental clarity, and leadership? Join The Victory Circle, our free men's group built for accountability, connection, and real transformation.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We break down the data showing the massive shift in drinking trends, including the rise of non-alcoholic drinks, declining alcohol sales, and how more high-performing men are ditching the booze to level up in business, relationships, and mental clarity. From concerts to ball games to boardrooms, being the sober guy is no longer lame. In fact, it's becoming a superpower.

You'll hear real talk, a few laughs, and maybe even a flashback to that old baseball coach who smelled like a distillery and told you to "walk it off." Spoiler alert: He's not the vibe anymore.

Actionable Takeaways:

• Rethink the "normal" social script—being sober doesn't mean being boring.
• Start tracking how alcohol actually impacts your energy, mood, and performance.
• Try swapping booze for a quality NA beer or sparkling hop water next time you're out.

👉 Ready to take the next step? Join our free men's community, The Victory Circle, where high-performing men connect, grow, and crush life—sober.

Or hit me up for 1-on-1 coaching and let's get after it.

Visit ThatSoberGuy.com for more.

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, we sit down with Dr. Samantha Harte, author of Breaking The Circuit and host of The Truth About Addiction Podcast. She's on a mission to help people rewrite their recovery stories—and spoiler alert: joy and healing are not optional, they're part of the plan.

Dr. Harte dives deep into how our emotional wiring impacts addiction, what real healing actually looks like, and why redefining the Twelve Steps can open doors for anyone facing adversity—not just those in traditional recovery.

Expect inspiration, a few laughs, and practical tools that don't require a PhD or a yoga retreat in Bali. Whether you're sober curious, 10 years deep, or just tired of hitting the same wall, this episode is your permission slip to start breaking your own circuit.

Subscribe, share, and stay sober—because sobriety is a lot better with a little humor and a whole lot of truth.

https://drsamanthaharte.com/

IG - @drsamanthaharte

https://podcasts.apple.com/us/podcast/the-truth-about-addiction/id1604438985

Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dive into some real talk around:

• Rewiring your brain's reward system after giving up alcohol
• Why veterans are especially vulnerable to addiction and mental health struggles
• The sobering truth behind the statistic: 22 veterans a day die by suicide
• The life-saving power of connection, support, and service
• How Joe uses This Sober Vet Podcast to create a lifeline for other veterans on the path to recovery

This episode is packed with wisdom, raw honesty, a few laughs (because what's healing without humor?), and a shared commitment to living life fully, without a crutch.

Actionable Takeaways:

1. Find a New Reward – Whether it's cold plunges, jiu-jitsu, meditation, or mowing your lawn with headphones and a fresh podcast—find something healthy that fires off those dopamine hits.
2. You're Not Alone – Connection is the opposite of addiction. Plug into a support system, whether it's a local group, a sponsor, or a community like Victory Circle.
3. Speak Up, Reach Out – Especially for veterans: your story, your struggle, and your recovery matter. You don't have to suffer in silence.

👊🏼 Join the Free Sober Guy Men's Community – Victory Circle, where like-minded guys are getting real about sobriety, accountability, and building something better.

Need more direct support? 1-on-1 sober coaching is available — we're here to help.

For more information or to reach out to Joe, go to www.thissobervet.com

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Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

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Whether you're just starting your sobriety journey or looking to strengthen your foundation, this episode delivers raw truth, actionable tips, and inspiration from real men walking the same path. We also reveal a BIG ANNOUNCEMENTthat could help you take your recovery to the next level—don't miss it!

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We break down what 90 alcohol-free days could do — not just for careers, health, and families — but for the millions watching from the sidelines. From skyrocketing productivity to building unshakable mental clarity, this episode dives into why ditching the booze could be the most rebellious and revolutionary move in country and hip-hop today.

We also explore:

• The ripple effect on drinking culture & young fans
• How sobriety could sharpen the brand, not soften the edge
• Why real strength looks like choosing clarity over chaos

As always, it's raw, it's real, and it's rooted in over a decade of lived experience. That Sober Guy Podcast has been the #1 sober podcast since 2014 — and we're just getting warmed up.

Feeling inspired or sober curious?

• Join our FREE men's community, The Victory Circle, where we talk real-life wins, struggles, and solutions.
• Or, hit me up for 1-on-1 coaching if you're ready to change your life from the inside out.

Hit play — and let's talk about what's possible when the fog lifts and the fire returns.

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Feeling fried, stuck, or like you're living life with the volume turned down? You're not alone. High achievers across the globe are ditching the booze—not because they hit "rock bottom"—but because they're done being burned out, fogged up, and half-present. From entrepreneurs to pro athletes, people are waking up to the truth: You don't need alcohol to be successful. In fact, it's holding you back.

Join host Shane Ramer, former party king turned sober coach, as he dives into why performance-driven leaders are canceling the party—and why you should, too. Learn how quitting alcohol isn't the end of fun, but the beginning of freedom, clarity, and real power.

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Whether you're a CEO, a performer, athlete, or just someone who crushes deadlines with one hand and pours whiskey with the other, this one's for you. We're talking honest insights, actionable steps, and some laughs along the way (because sobriety doesn't have to be so dang serious).

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We'll cover what triggers are, why they suck, and how to handle cravings without ending up shirtless in a Taco Bell parking lot. Spoiler alert: cravings are normal, and no, you're not broken, you can take a break or quit alcohol!

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@eaglecreekranchrecovery

www.idahorecoverycenter.com

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Alcohol has been a part of human culture for centuries. Whether it's a casual drink with friends, a glass of wine at dinner, or the weekend indulgence, alcohol seems almost like a harmless way to unwind. But what happens when those "harmless" drinks start to negatively impact your health, relationships, and work life? And when does alcohol cross the line from being a social tool to a dangerous addiction that holds you back from achieving your full potential?

In today's podcast, we're going to explore these questions, look at the damaging effects of alcohol, and break down why it's time to take a serious look at your habits before it's too late.

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shedfatfast.com/totalreset

Winners Win Podcast - https://open.spotify.com/show/6beAC0pKNvirdxU6o290PD?si=fd09e1e6924149b6

@joelstaleyfitness

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Instagram: @drandallblythe Substack: Randonesia.substack.com Website: WWW.RandyBlythe.net

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Dion: The Rock and Roll Philosopher

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https://www.instagram.com/jasonwahler/ https://www.jasonwahler.com/ SobrSafe

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DNA4Addiction Website: https://dna4addiction.com/ Bob Forrest Website: https://www.rehab-bob.com/ X: https://x.com/bobforrestmusic?lang=en

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Jeffs Book - "Tattoo Flash" Drawings and Paintings by Jeff Wise available on Amazon

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Jeffs Book - "Tattoo Flash" Drawings and Paintings by Jeff Wise available on Amazon

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Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/mastermind-groups

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Register for our FREE Monthly Workshop - https://www.thatsoberguy.com/sober-guy-workshop

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

Join Us in That Sober Guy Men's Group and connect with hundreds of men living free from alcohol at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

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Book a 30 Minute Strategy Session With Shane - https://www.thatsoberguy.com/contactus

Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Register for our FREE Monthly Workshop - https://www.thatsoberguy.com/monthly-workshop

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

For More Resources go to http://www.ThatSoberGuy.com

Contact Us: https://www.thatsoberguy.com/contactus

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Need a Meeting? https://www.thatsoberguy.com/meetings

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

For more resources visit www.ThatSoberGuy.com

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Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Register for our FREE Monthly Workshop - https://www.thatsoberguy.com/monthly-workshop

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

Join Us in That Sober Guy Men's Locals Group and connect with over 500 men living free from alcohol at https://www.thatsoberguy.com/mens-group

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Contact Us: https://www.thatsoberguy.com/contactus

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Need a Meeting? https://www.thatsoberguy.com/meetings

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

For more resources visit www.ThatSoberGuy.com

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Book a 30 Minute Strategy Session With Shane - https://www.thatsoberguy.com/contactus

Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

Join Us in That Sober Guy Men's Locals Group and connect with over 500 men living free from alcohol at https://www.thatsoberguy.com/mens-group

For More Resources go to http://www.ThatSoberGuy.com

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Need a Meeting? https://www.thatsoberguy.com/meetings

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

For more resources visit www.ThatSoberGuy.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Book a 30 Minute Strategy Session With Shane - https://www.thatsoberguy.com/contactus

Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Register for our FREE Monthly Workshop - https://www.thatsoberguy.com/monthly-workshop

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

Join Us in That Sober Guy Men's Locals Group and connect with over 500 men living free from alcohol at https://www.thatsoberguy.com/mens-group

For More Resources go to http://www.ThatSoberGuy.com

Contact Us: https://www.thatsoberguy.com/contactus

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Need a Meeting? https://www.thatsoberguy.com/meetings

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

For more resources visit www.ThatSoberGuy.com

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https://themikediamond.com/a-dose-of-positivity/

Book a 30 Minute Strategy Session With Shane - https://www.thatsoberguy.com/contactus

Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Register for our FREE Monthly Workshop - https://www.thatsoberguy.com/monthly-workshop

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

Join Us in That Sober Guy Men's Locals Group and connect with over 500 men living free from alcohol at https://www.thatsoberguy.com/mens-group

For More Resources go to http://www.ThatSoberGuy.com

Contact Us: https://www.thatsoberguy.com/contactus

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Need a Meeting? https://www.thatsoberguy.com/meetings

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

For more resources visit www.ThatSoberGuy.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Book a 30 Minute Strategy Session With Shane - https://www.thatsoberguy.com/contactus

Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Register for our FREE Monthly Workshop - https://www.thatsoberguy.com/monthly-workshop

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

Join Us in That Sober Guy Men's Locals Group and connect with over 500 men living free from alcohol at https://www.thatsoberguy.com/mens-group

For More Resources go to http://www.ThatSoberGuy.com

Contact Us: https://www.thatsoberguy.com/contactus

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Need a Meeting? https://www.thatsoberguy.com/meetings

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

For more resources visit www.ThatSoberGuy.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Links

Book a 30 Minute Strategy Session With Shane - https://www.thatsoberguy.com/contactus

Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Register for our FREE Monthly Workshop - https://www.thatsoberguy.com/monthly-workshop

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge!

Join Us in That Sober Guy Men's Locals Group and connect with over 500 men living free from alcohol at https://www.thatsoberguy.com/mens-group

For More Resources go to http://www.ThatSoberGuy.com

Contact Us: https://www.thatsoberguy.com/contactus

Follow us on Instagram @ThatSoberGuyPodcast

Music - Going Late courtesy of Humans & Haven Sounds Inc.

Need a Meeting? https://www.thatsoberguy.com/meetings

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

For more resources visit www.ThatSoberGuy.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Here are 9 Negative Effects that Alcohol has on a Man's Body.

Join our Mens Sober Mastermind Group! - https://www.thatsoberguy.com/masterminds