• Ian’s videos – the CyberOff Youtube channel
• Vanilla Ian – Rapping about using safe passwords
• Cyber Sexline (it’s NOT what you think – or is it?)
• The Cuckoo’s Egg: Tracking a Spy Through the Maze of Computer Espionage by Clifford Stoll
• Talking to Strangers: What We Should Know About the People We Don’t Know by Malcolm Gladwell
• The Confidence Game: Why We Fall for It… Every Time by Maria Konnikova

• Why I decided to go on my own and build a freelancing business [2:15]
• How you may be doing your people a disservice by letting your self-limiting beliefs hold you back from showing up for them [8:17]
• How my belief system held me back and delayed my crossover into freelancing by months [10:21]
• How to use the self-coaching model to change the beliefs at the top so you can shift your feelings, behavior, and the results they produce [11:36] 
• How I use Twitter to expand my perspective, make friends, and feed my brain with good ideas [14:00] 
• Why Louis built STFO for people who didn’t believe in themselves as much as they should in saturated markets where you can find a lot of direct competitors [20:24] 
• What stopped me from giving up on my non-cybersecurity clients and how I eventually learn to say no [21:49] 
• How I cope with the imposter syndrome that comes with working in the cybersecurity industry in a non-technical role [26:00] 
• What I took from Louis’ Stand The F*ck Out workshop [32:00] 
• Louis’ challenge for the next stage of my professional evolution and a question you may want to ask yourself [42:44] 
• What surprised me the most about Stand The F*ck Out and why it set a new standard from what I expect of high-intensity workshops [46:30] 

• When you feel that you can’t make a difference through your job and gain satisfaction, it’s time to change your path.
• We become aware of the real impact of cybercrime when it happens to us or someone close to us.
• Being mindful of what you post on social media is something for which your future self will thank you.
• Cybercrime affects people emotionally and lowers their self-esteem as it creates confusion about what is real and what is not
• Seeing yourself through a hacker’s eyes helps you understand why your data privacy truly matters
• All the decisions we make for our safety impact our loved ones – either positively or negatively.

1. What your gut feeling really is (from someone with a strong understanding of neuroscience) and how it guides us in making the right choices
2. Plenty of reasons why a good night’s rest makes you more efficient and active during the day
3. The importance of including gratitude in your evening routine for much better sleep and a healthier mind.
4. Two essential factors that influence your decisions and help you live your life more fully
5. How empathy makes you a wiser decision-maker (and generally a better person)
6. How having a more conservative or more progressive personality influences your life and the choices that shape it.

Connect with Tim Ash:

• Tim’s website
• Twitter
• LinkedIn
• Unleash Your Primal Brain – the website

• The only thing you can control is your reaction to external events.
• Focusing more on our hobbies and less on external issues helps strengthen our mind-body connection.
• No matter what time of day you work out, it helps you get better sleep. With a rested mind, you get more clarity to make better decisions.
• A coach observes your unconscious and damaging habits and suggests a better route to achieve your most meaningful goals.
• Don’t evaluate the result of decisions but focus on your decision-making process. Wondering how to do that? Create a decision book to keep track of your choices. Use it to analyze the best and the worst things that can happen so you can expand your options and perspective.

• Freelancing involves discipline, maintaining good mental health, and taking control of your future. All that depends on becoming a good boss for yourself.
• Freelancing is not for everyone because it requires you to play a range of different roles.
• Doing any form of sports is fundamental for your mental health and it also forms the basis to build a bunch of other life-changing healthy habits.
• Being a freelancer means you are a business owner. It can be a way for you to turn your passion into a very well paid job IF you take it seriously.
• It’s very important to cultivate a strong relationship with small groups of people who share your interests and principles. It’s one of the best ways to open yourself up to amazing opportunities for your work and personal development.

Connect with Tom:

• LinkedIn
• Twitter
• TomHirst.com

• “Leaders who didn’t invest in their culture pre-pandemic are finding this transition [to remote or hybrid work] a lot harder.”
• 9 out of 10 companies don’t know how to embed their culture, values, mission, and vision into how the company works.
• “Culture is the glue that keeps the team running in the same direction”
• Young people should write down their personal values and find a job that matches them - even though there may be a lot of trial and error involved at first.
• An undefined culture leads to financial issues, team problems, and poor performance.
• Playing a role at your job - one that doesn’t align with you as a person - causes too much anxiety and negativity to handle. It’s essential to bring your whole self to work.

Connect with Brett:

• LinkedIn
• Twitter
• CultureGene

• How our brain makes decisions and reacts to highly unpredictable environments
• Which type of processing dominates our decision-making process (subconscious vs conscious)
• How we make decisions when we’re in survival mode
• Why our brain perceives intense cognitive effort as pain and what that means for the choice you make
• How emotions influence our choices
• The way our decision-making process influences our relationships with brands
• Why it’s important to look at the gap between what people say and what they do – both in others and in ourselves
• How a neuroscientist makes decisions knowing all this and more

Connect with Ana:

• LinkedIn
• Buyer Brain

• The fundamental role plays accepting reality in for your life and decisions
• How the scripts inside our heads lead us to stressing out, pointing fingers, and other counterproductive reactions and behavior
• How being aware of your own tendencies (to overthink or procrastinate, for example) makes it easier to find people who complement you and help you avoid going to extremes
• What Vladimir uses instead of mental models to cultivate a rational perspective on life and make judicious decisions
• Why reading with a detective’s mindset can make a big difference on what you do with the information you take in
• Why writing is instrumental to any creative outcome, no matter the industry, because writing is a tool for thinking and because it’s immensely valuable for non-prescriptive jobs
• How to activate the knowledge, ideas, notes, and information you gather in time.

Connect with Vladimir:

• LinkedIn
• Twitter
• Blog
• Deepstash

• A Man Called Ove by Fredrik Backman
• books by French social psychologist Jacques Salomé
• Brene Brown’s Rising Strong
• Yoga with Adriene
• the Bannersnack podcast season dedicated to empathy.

Full transcript on the blog.

Check out the Creative Class podcast by Paul Jarvis and Kaleigh Moore.

Listen to my conversations with Paul Jarvis and Kaleigh Moore. 

Get the full context for the "tiny hops over big leaps" idea from Josh Garofalo himself.

Get to know my coach, Andrei Rosca, and his great work! (Most of it in Romanian, though.)

• The importance of cybersecurity in our lives.
• The main characteristic of cyberattacks.
• The importance of using a password manager and how to turn it into a habit.
• How technology can protect us.
• Why cybersecurity can be understood by anyone, regardless of their area of expertise.

A few ideas that stuck with me:

• Anyone can become a victim of cyberattacks: Our entire life is online nowadays, whether we realize it or not. It’s become almost second-nature to us. We’re all users of technology to some extent, and this means we’re also responsible for protecting everything that we put on our devices. Back in the day, we might have thought that only big companies could be hacked. But now, since we’re all connected, we can be victims of random attacks that can erase our entire digital memory, in a second.
• Cybersecurity impacts our decision-making process: Once we become aware of the risks in the virtual world, we start paying more attention to what we do offline. We become more careful with the data we provide to different organizations - such as hotels - and we take measures to better protect our accounts – by using password managers, two-factor authentication or any other methods.
• Cybersecurity should be taught in schools: Kids nowadays were basically born with a smartphone in their hands and many of them don’t understand the concept of security and protecting their data. It’s up to us to teach them the risks and one way we can do that is by introducing the subject into their school curriculums. This can help to raise awareness to a larger public, such as their parents and even grandparents and it can also lead them towards becoming information security specialists themselves. 

About John Opdenakker: 

John started his career as a developer for desktop applications, C++, C-Sharp, and web applications. As time went by, and he built and launched increasingly more web applications, one question in particular concerned him: how could he protect all the apps users’ data against attackers? To find the answer to this, John began to dig deep into the cybersecurity world, thus becoming an expert in this field.

John now tries to raise awareness on this topic by writing and publishing approachable, easy to understand articles on his blog, all on cybersecurity topics. He’s also very active on Twitter, where he tries to answer any question the general public might have and engage other Twitter users in constructive conversations about their data protection habits and perceptions.  

Key Discussion Points:

03:51 - The main reason why most people have a difficult time relating to cybersecurity;

08:17 - What attracted John to the information security industry;

09:35 - Hack Yourself First – how a workshop that helps you see yourself through the eyes of an attacker changed his perception of how vulnerable he was online;

19:26 - What changed in John’s offline behavior, once he started learning more about online security;

23:08 - The importance of using a simple security measure, such as two-factor authentication;

26:33 - How to understand the concept of risk and why risk is important to decision-making regarding security;

32:18 - How to handle decision fatigue, as a cybersecurity professional;

37:13 – How a penetration test (pentest) can be useful for a fact-based perception and management of risk;

40:42 – The reasons we don’t perceive online risks as important to our safety as the offline ones are.

Connect with John:

• LinkedIn
• Blog
• Twitter

Resources mentioned in the episode:

• Workshop: Hack Yourself First

Resources not mentioned in this show but that I created to help you improve your online security:

• this cybersecurity glossary so you can understand what these technical terms are all about 
• this Cybersecurity for Beginners course I created a few years ago with my former team at Heimdal, taken by tens of thousands of people around the world
• The Daily Security Tip: a string of daily, fun emails you can get in your inbox. Get a practical tip each day and a fun GIF to make securing your online stuff anything but boring 

• The importance of using the basic knowledge of offline sales in the digital marketing space;
• The one mistake most digital marketers constantly make;
• How people managed to inject human emotion into the stark SEO world;
• The worst thing that can happen if your new business fails;
• Why asking basic questions leads to understanding a person’s perspective on the subject you’re interested in.

A few ideas that stuck with me:

• The power of observation – As digital marketers, we base many of our decisions on the data we are provided with by the different analytics software. However, the caveat to this approach is that we risk forgetting that behind those numbers there are real people with complex motivations and intentions. To remain connected to human nature, we can rely on observation - one of the most underused tactics. Questions like “Why did people take that decision? What problems are they facing? How can I connect that to a solution and a product?” can be especially revealing and can only be answered by paying attention to the human behavior. We can learn more by doing that than by reading any charts or books.
• Living versus existing – Finding and pursuing our passion is the element that differentiates these two notions. Experiment and see what works for you, what helps you grow, what makes you tick, and what gives you energy, because, at the end of the day, if you’re in a job or if you’re running a business that you don’t love, it will be hard to find the work-life balance that we’re all looking for.
• Never assume. Always ask questions – Matt emphasized that even if we’re sure we know the right answer, it doesn’t hurt to just ask - it might actually unveil new opportunities. Setting aside our ego and keeping an open mind to other people’s perspectives on a particular subject allows us to broaden our understanding of the answer, even if it’s something we consider basic.

About Matt Woodward:

Since 2012, Matt has been publishing detailed tutorials and case studies focused on helping people grow their business and reach new levels of success, by increasing search traffic and profits.

Over the years, his blog - matthewwoodward.co.uk - received a bunch of awards and has helped thousands of people.

On top of his consistently great work, Matt is very transparent about his process. He published a monthly income report for nearly six years, complete with details about his journey of taking his blog from zero to a million dollars. He shares exactly what he did each month and why he did it, along with all of his traffic sources, income, and expenses.

Key Discussion Points:

01:35 – How Matt got started in digital marketing;

04:20 – The reason why Matt built his first website and what he learned from that experience;

08:40 – The one thing that stayed the same throughout the evolution of the Internet – seen through the eyes of an SEO specialist;

13:24 – What Matt has learned about human nature by working in the SEO world;

19:02 – Why Matt decided to move to Costa Rica;

25:24 – Matt’s transition from the corporate world into starting a business on his own;

35:50 – What is Matt’s first question when he interviews someone;

38:57 – The story of Matt’s income reports that he published every month for 6 years;

45:16 – The benefits of always asking the questions whose answers you think you already know.

Connect with Matt:

• Website
• Youtube Channel
• LinkedIn
• Twitter
• Facebook

Resources mentioned in the episode:

• Matt's Income Reports
• John Chow’s website

• The value of contexts where you can make an exponential (instead of an incremental) impact
• How to avoid high-risk decisions by making small, strategic decisions 
• Ways to manage the impact of social media on your own happiness and productivity
• How to accelerate self-growth with personal experiments 
• The compound interest of lifelong learning 

A few ideas that stuck with me:

• Choosing a niche – as freelancers, we tend to chase every job in our field and get our hands on as many projects as we can. However, choosing a specialty and finding projects within that niche can - more often than not - give us the advantage we need to thrive in this world. This is a great piece of advice that many freelancers know but very few implement.
• Tiny hops versus big leaps – when it comes to business, creating a long-term strategy brings greater benefits than thinking short-term. When we have the big picture in place, it’s important to take small steps toward our vision and not rush into making big decisions. The compound effect of these tiny hops and changes, done over a long period of time, can offer a safe space for us to evolve.
• Keep learning when everyone else has stopped – being curious is a trait that a lot of us have, but sometimes we get lost in the adulthood trap, becoming too busy to feed our curiosities. Learning new things, studying not necessarily knowing exactly how it’s going to contribute to our life, may give us the edge in unexpected ways.

About Josh Garofalo:

Josh is a SaaS Copywriter and the founder of Sway Copy. 

He began writing copy for a B2B SaaS startup and that inspired him to start a career as a freelancer and choosing this particular niche. 

He helped clients such as HubSpot or AWeber get more leads and sales. Josh’s main focus is to deliver great value in as little time as possible.

Key discussion points:

01:54 – What Josh turns his attention to, business-wise, at the moment

05:20 – Josh’s background in freelancing

09:14 – Choosing a niche in your field can separate you from the crowd

15:08 – The importance of learning statistics and doing academic research

25:41 – A cheat code to be more efficient in delivering a great project

33:18 – Making and breaking habits – be careful where you get your dopamine rush from

44:35 – Finding the balance between gratitude for what you have right now and being ambitious about your future plans

49:03 – Consistency is one of the key habits that helps people thrive

52:24 – Josh’s energy sources

Connect with Josh:

• Sway Copy website
• LinkedIn
• Twitter

Resources mentioned in the episode:

• Joanna Wiebe - Copyhackers
• Louis Grenier - Everyone Hates Marketers (let's change that!)
• HDYK #15: Build life-changing habits (with Cristina Chipurici)

So here’s where I stand at 32, peering into the next year with curiosity and a stronger sense of self identity.

You can also read the original article on the blog or share this episode with someone you think might find it useful. 

Howard Gardner is best known for his theory of multiple intelligences (extra details on Wikipedia and in this summary), which makes for a fascinating read.

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Another key concept Alan touched on is René Girard’s mimetic theory.

I found this Stanford Magazine article about Girard to be intriguing which made me want to read more about this theory and its implications:

History is a test. Mankind is failing it.

---

Our conversation reminded me of James P. Carse’s book, Finite and Infinite Games, which I highly recommend you read.

---

He also reminds us of this famous quote from cultural anthropologist Margaret Mead:

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”

---

Alan also talks about neurological levels in NLP and how they can help us constantly assess whether the destination we’re heading towards is what we want for our future selves, irrespective of our current job/role/situation.

---

This was a delightful episode to record and I’m thankful to the current How To Web team for making it happen!

If you want to learn more from Alan Clayton and a bunch of other fantastic humans beings (and truly impactful leaders and specialists), join me at How To Web on October 30-31, 2019 in Bucharest!

Listen and let your mind explore all the ways it can get better at making choices that make you uncomfortable now that will lead to better outcomes for your future.

It’s time to show up for yourself more often.

Will you start here? Now?

LINKS & RESOURCES:

- Xenia's LinkedIn profile

- Her company, Planable

- Xenia on Twitter

- Mathilde Collin, one of Xenia's role models

- The lIzard brain

- On emotional labor

- The 1-hour practice

- Creating headspace by cutting off notifications

Discover more of his work and the books and ideas that shaped his decision-making process:

• Marius' website
• Marius' LinkedIn
• Marius on Twitter
• His work on Dribbble
• Designer News
• Rework
• Company of One
• Interaction design
• Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom

• Val's website
• Val's LinkedIn
• Val on Twitter
• Jay Acunzo - Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

• The 2019 Diversity in the Workplace Report
• 3 Reasons Why Women Stay or Leave a Job
• How I Decide When to Leave or Stay in a Job
• Self Discovery through "Me" Dates
• What I Learned About Myself from Solo Travel.

BOOKS:

• Sheryl Sandberg's Option B
• Trevor Noah's Born A Crime
• Gay Hendricks's The Big Leap
• Michelle Obama's Becoming.

You can also find Vessy on:

• Twitter
• and LinkedIn.

Other resources:

• Jobs To Be Done methodology
• Neuroplasticity

• Cristina's The CEO Library
• Cristina's Twitter profile
• The CEO Library newsletter
• Cristina's personal blog
• The CEO Library interviews
• The CEO Library collections
• How to read more
• Ryan Holiday's website.

BOOKS:

• Deep Work by Cal Newport
• Tools of Titans by Tim Ferriss
• Meditations by Marcus Aurelius
• Lost and Founder by Rand Fishkin.

• Kaleigh's website
• Kaleigh's Twitter profile
• Kaleigh's newsletter
• Her year in review articles: 2015, 2016, 2017, 2018
• 15+ reusable ideas to find copywriting clients who pay well
• This approach to “empathy in marketing” makes your page 10x more effective
• 7 Novels That Changed the Way I Think, View Life, and Understand People
• Recap: Five Years Of Full-Time Freelance Writing
• How Can Freelancers Build Better Onboarding Processes?
• Building Confidence As A Freelancer & Beating Imposter Syndrome
• Her AMA on GrowthHackers
• More about her from Kaleigh herself
• The Creative Class podcast
• Why I’m co-hosting my first small retreat

My own article on imposter syndrome.

BOOKS:

• Paul Jarvis - Company of One
• Jason Fried - It doesn’t have to be crazy at work
• Michael Pollan - How to Change Your Mind

• Paul's website
• Paul's products
• Paul's newsletter
• His State of the Union year articles: 2016, 2017, 2018, 2019
• The problem with thought leadership and the dark side of building expertise
• Does anyone remember laughter?
• An awesome Twitter thread about swearing online and off
• Growth without growth
• Everything you wanted to know about creating a $100k online course
• His interview on IndieHackers
• My complete book launch strategy for Company of One

BOOKS:

• Company of One
• The Million-Dollar, One-Person Business
• It Doesn’t Have to be Crazy at Work
• Small Giants: Companies That Choose to Be Great Instead of Big
• What Got You Here Won't Get You There
• his favourite book: 12 Rules for Life: An Antidote to Chaos
• his favourite fiction book: We are Bob

You can also reach Paul on Twitter.

• LinkedIn
• The Early Days podcast
• DULO Origins blog
• The DULO newsletter
• Their Medium publication - The Needle

RESOURCES:

• 6 lessons from 12 months of building Dulo
• Less inputs, more output
• Respect the early days
• Lost and Founder by Rand Fishkin
• Gary Vaynerchuk on leveraging content
• 2PM newsletter
• Ben Evans' newsletter
• Indie Hackers community

RESOURCES:

• This is what separates a good marketer from a great one
• How we grew our 8-figure ARR by +65% two years straight (with a team of 30 and no VC)
• Outliers by Malcolm Gladwell
• BloggerJet - Tim's personal blog
• Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
• The Pomodoro Technique
• An excellent collection of biographies by and about entrepreneurs

• via his website
• his Patreon page
• via [Twitter] 3
• or on [Medium] 4.

RESOURCES:

• Richard Feynman's bird story
• Mental Models, Dragonfloxes, and How to Think Real Good
• Charle's best of
• My favorite tweet by Charles
• The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt
• Sunk costs
• Thinking, Fast and Slow by Daniel Kahneman
• Gary Klein's books - known for the cognitive models
• Charles Darwin’s List of the Pros and Cons of Marriage
• Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer
• Superforecasting: The Art and Science of Prediction by Philip E. Tetlock, Dan Gardner
• Farnam Street blog

• via email
• his website
• his mindfulness website
• via [LinkedIn] 4
• or on [Twitter] 5.

RESOURCES:

• Free resources on mindfulness - including a free email course
• The Solutions Focus - book
• The 7 habits of highly effective people - book
• The power of a positive no - book
• The power of a positive no - article

• via LinkedIn
• his website
• his podcast
• his [blog] 4
• or on [Twitter] 5.

Selected perspectives from Peter:

• building an empathy bridge between your current self and your future self
• What if imposter syndrome is a good thing?

RESOURCES:

Books:

• The Little Prince
• The Art of Possibility
• The War of Art
• Turning Pro
• Steal Like an Artist

Podcasts:

• Gimlet Media podcasts
• Sandra podcast
• Akimbo

• via LinkedIn
• her website
• or on Twitter.

Selected perspectives from Adelina:

• Given Negative Feedback and Felt Unable to Control Your Emotions? Here's What You Can Do About It
• Did you Have a Fight in the First 30 min of Your Meeting and THEN Agreed a Way Forward? Here's Why and What You Can Do Instead
• Why Engineers Distrust Leaders and What You Can Do About It
• "How do I convince people they are wrong?" - here's a question I get a lot from Engineers
• How to Run Effective Meetings?

RESOURCES:

Books:

• Thanks for the Feedback: The Science and Art of Receiving Feedback Well
• The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness
• Linchpin: Are You Indispensable?
• Tribes: We Need You to Lead Us
• Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

And more:

• The 14-day cooling off period
• Why Executives Become Confrontational during a Project Update and What You Can Do About It

• via Twitter
• his blog
• his newsletter.

Kevan's work:

• on the Buffer blog
• on the Buffer company culture blog
• on Medium
• on Entrepreneur.com

RESOURCES:

Books:

• The Antidote: Happiness for People Who Can’t Stand Positive Thinking
• Bird By Bird: Some Instructions on Writing and Life
• The Decision Maker

And more:

• AMA with Kevan Lee, Marketing and Content at Buffer
• Kevan’s best of 2017
• The slow web
• How to Get the Content Marketing Job You’ve Always Wanted
• The 10 Buffer Values and How We Act on Them Every Day
• Buffer Open – the blog dedicated to the company’s culture
• the Buffer monthly reports (revenue, salaries and more)
• Buffer’s transparency center
• the RACI matrix

• via Twitter.

Nichole's work:

• SaaS Consultant & Customer Success Evangelist
• Founder at Authentic Curation
• Moderator at Product Hunt
• Moderator at Growth Hackers
• Previously: Community Growth at Zest.is, Growth at Inbound.org

RESOURCES:

Books:

A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business - https://www.goodreads.com/book/show/22775398-a-beautiful-constraint

When: The Scientific Secrets of Perfect Timing - https://www.goodreads.com/book/show/35412097-when

And more:

Why you need an untouchable day every week - https://hbr.org/2018/03/why-you-need-an-untouchable-day-every-week

20 Women’s Stories on How They Learned to Set Boundaries - https://medium.com/@NikkiElizDemere/20-womens-stories-on-how-they-learned-to-set-boundaries-8889a5235c60

The Ultimate Guide for Becoming an Idea Machine - https://jamesaltucher.com/2014/05/the-ultimate-guide-for-becoming-an-idea-machine/

Celebrating one year of sobriety — with a request to tech - https://medium.com/@NikkiElizDemere/celebrating-one-year-of-sobriety-with-a-request-to-tech-551dc8ee232f

Indistractable: How to Master the Skill of the Century - https://www.youtube.com/watch?v=XVbH_TkJW9s

Nir and Far podcast - https://www.nirandfar.com/

• via email: louis at everyonehatesmarketers.com

His work:

• Content lead at Hotjar
• Co-producer of The Humans Strike Back by Hotjar
• Creator of Everyone Hates Marketers (Let's Change That)

RESOURCES:

Book - Good Strategy, Bad Strategy: The Difference and Why It Matters - https://www.goodreads.com/book/show/11721966-good-strategy-bad-strategy

Radical Candor: Be a Kickass Boss Without Losing Your Humanity - https://www.goodreads.com/book/show/29939161-radical-candor

Thanks for the Feedback: The Science and Art of Receiving Feedback Well - https://www.goodreads.com/book/show/18114120-thanks-for-the-feedback

Louis actually doesn't like this one, but I still included it: Strengths Finder 2.0 - https://www.goodreads.com/book/show/56454.Strengths_Finder_2_0

The Daily Stoic: 366 Meditations for Clarity, Effectiveness, and Serenity - https://www.goodreads.com/book/show/29093292-the-daily-stoic

The My Unique Ability exercise (check out the last page) - http://simplelifestrategies.com/zoe/UniqueAbility.pdf

Akimbo - The Grand Opening - https://art19.com/shows/akimbo/episodes/4b6a2baf-e4a8-49d5-a3f4-2e96e745bf65

And a quote to wrap it up: "Life is a sum of all your choices. So, what are you doing today?" - Louis quoting his fellow Frenchman, Albert Camus.

• On Twitter: https://twitter.com/Mallikarjunan
• On his website: http://www.mallikarjunan.com/

RESOURCES:

MSPOT - tool used at HubSpot - https://thinkgrowth.org/mspots-the-secret-to-focus-and-alignment-4a1510d9b3db

Decay of knowledge (Deloitte) - https://www2.deloitte.com/insights/us/en/deloitte-review/issue-21/changing-nature-of-careers-in-21st-century.html

The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business by Clayton M. Christensen - https://www.goodreads.com/book/show/2615.The_Innovator_s_Dilemma

Consulting on the Cusp of Disruption (HBR) - https://hbr.org/2013/10/consulting-on-the-cusp-of-disruption

Run Your Career Like a Startup - https://thinkgrowth.org/run-your-career-like-a-startup-41ea2993b02b

McKinsey Enduring Ideas: The three horizons of growth - https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth

McKinsey - Why implementation matters - https://www.mckinsey.com/business-functions/operations/our-insights/why-implementation-matters

Dharmesh Shah, Founder & CTO at HubSpot - https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah/

The jobs to be done framework - https://jtbd.info/ and https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

T-charts - the pros and cons list, a template from the Berkeley University - https://career.berkeley.edu/sites/default/files/pdf/Plan/Pros%26ConsTable.pdf

HubSpot research - https://research.hubspot.com/

Other articles by Sam - https://thinkgrowth.org/@Mallikarjunan

Sam's posts on Medium - https://medium.com/@Mallikarjunan

• On Twitter: https://twitter.com/benjihyam
• On his website: http://www.benjihyam.com/
• On his agency's website and blog: https://growandconvert.com/

RESOURCES:

The Surrender Experiment: My Journey into Life's Perfection https://www.goodreads.com/book/show/23164946-the-surrender-experiment

Benji's list of recommended readings: https://docs.google.com/spreadsheets/d/1w8Cb3m1bwbDdupH8-zYHSuntBfIOMF6un0WNsT65xKU/edit#gid=0

Three must-read blog posts from Benji:

• Why I Quit My “Life” - https://medium.com/the-mission/why-i-quit-my-life-4e524b1dee92
• The ups and downs of starting an agency - https://medium.com/grow-and-convert/the-ups-and-downs-of-a-startup-8d8be035212d
• What We Learned from Our First Course Launch and Why We're Starting an Agency Instead - https://growandconvert.com/marketing/course-launch-agency/

• On Linkedin: https://www.linkedin.com/in/ericmoeller/
• On his website: http://copydojo.com/

RESOURCES:

Sunk costs:

• http://sethgodin.typepad.com/seths_blog/2009/05/ignore-sunk-costs.html
• http://sethgodin.typepad.com/seths_blog/2015/02/the-truth-about-sunk-costs.html
• http://sethgodin.typepad.com/seths_blog/2016/07/good-decisions-and-sunk-costs.html

Framing - https://en.wikipedia.org/wiki/Framing_(social_sciences)

Derek Sivers’ blog: https://sivers.org/

Tim Ferriss - Fear setting: https://tim.blog/2017/05/15/fear-setting/

Pico Iyer - Where is home? https://www.ted.com/talks/pico_iyer_where_is_home

Steven R. Covey - The 7 Habits of Highly Effective People: https://www.theceolibrary.com/the-7-habits-of-highly-effective-people-493.html

Garry Keller - The One Thing: https://www.theceolibrary.com/one-thing-surprisingly-simple-truth-behind-extraordinary-results-6791.html

Simon Sinek - Start with Why: https://www.theceolibrary.com/start-with-why-how-great-leaders-inspire-everyone-to-take-action-110.html

Eckhart Tolle - A New Earth: https://www.theceolibrary.com/new-earth-create-better-life-7473.html