https://simplecast.com Side Hustler's Perspective with Scotty.D.Russell The Side Hustler’s Perspective Podcast is fuel for your mind and creative grind. Each week, Coach Scotty Russell puts you in a position to get paid to play creating work that lights you up... All while navigating a day job, family life, the inner critic, and more. This is for those who want to master the art of healthy hustling while growing their creative business. You can follow Scotty on Twitter @ScottytheCoach and IG @CoachScottyRussell for all things coaching and art. All Rights Reserved 2026 en Wed, 27 Dec 2023 12:00:00 +0000 Wed, 11 Feb 2026 20:49:48 +0000 http://sidehustlersperspective.com/ Side Hustler's Perspective with Scotty.D.Russell https://image.simplecastcdn.com/images/ff6db07f-a15e-4a27-b66c-bdf34a0831e0/a9e5bdf4-1c86-4ccc-9f18-73f122e5791d/3000x3000/sidehustlersperspective-2022-coverart-final.jpg?aid=rss_feed http://sidehustlersperspective.com/ episodic The Side Hustler’s Perspective Podcast is fuel for your mind and creative grind. Each week, Coach Scotty Russell puts you in a position to get paid to play creating work that lights you up... All while navigating a day job, family life, the inner critic, and more. This is for those who want to master the art of healthy hustling while growing their creative business. You can follow Scotty on Twitter @ScottytheCoach and IG @CoachScottyRussell for all things coaching and art. Scotty Russell | Creative Side Hustle Coach true https://feeds.simplecast.com/aAdTDcY4 scotty russell, creative grind, creative grind, creativity, design, art, lettering, illustrations, business, creative biz, freelancer, creative podcast, podcast for creatives, side hustler, creative business, side hustle, personal development, content strategy, content creator, designer, marketing, artist, personal brand, content marketing, side hustler's perspective, creative marketing, perspective-collective Scotty Russell | Creative Business Coach scotty@perspective-collective.com f77ff61e-29b2-4ec5-9f29-9e30f7ac1c30 257: How to Grow Your Creative Biz (Fall 2023 Student Spotlight) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/257

—

Welcome to Round 9 of the Student Spotlight Special—a podcast series that highlights my 12-week coaching program students.

This round features The Dream Team, AKA my Fall 2023 class of Mary Moegenburg, Marc Steir, and Joonie Kay.

In a nutshell, consider this a Creative Business 101 Mastermind designed to help you take the next giant step of professionalism with your creative pursuits.

Establishing a growth mindset is the primary focus as each student builds an indestructible foundation centered around habits, systems, routines, and self-promotion.

In this episode, each student also shares the insane hurdles they've overcome in past years to tap into the incredible results they're experiencing today.

Want to join the 12-week program and be on the next student spotlight episode in Spring 2023? 

Join the waitlist today at sidehustlerscoaching.com and let’s connect!

—

RESOURCES

]]> Wed, 27 Dec 2023 12:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) https://coachscottyrussell.com/side-hustlers-perspective/257 To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/257

—

Welcome to Round 9 of the Student Spotlight Special—a podcast series that highlights my 12-week coaching program students.

This round features The Dream Team, AKA my Fall 2023 class of Mary Moegenburg, Marc Steir, and Joonie Kay.

In a nutshell, consider this a Creative Business 101 Mastermind designed to help you take the next giant step of professionalism with your creative pursuits.

Establishing a growth mindset is the primary focus as each student builds an indestructible foundation centered around habits, systems, routines, and self-promotion.

In this episode, each student also shares the insane hurdles they've overcome in past years to tap into the incredible results they're experiencing today.

Want to join the 12-week program and be on the next student spotlight episode in Spring 2023? 

Join the waitlist today at sidehustlerscoaching.com and let’s connect!

—

RESOURCES

]]> 257: How to Grow Your Creative Biz (Fall 2023 Student Spotlight) Scotty Russell | Creative Business Coach 00:51:06 12 weeks to radically grow your creative business…is it possible? My Fall students share their biggest tips, wins, and takeaways they learned during the Fall 2023 Side Hustler’s Coaching Program. To view the full episode show notes, visit: https://coachscottyrussell.com/side-hustlers-perspective/257 Want to join the 12-week program and be on the next student spotlight episode in Spring 2023? Join the waitlist today at sidehustlerscoaching.com and let’s connect! 12 weeks to radically grow your creative business…is it possible? My Fall students share their biggest tips, wins, and takeaways they learned during the Fall 2023 Side Hustler’s Coaching Program. To view the full episode show notes, visit: https://coachscottyrussell.com/side-hustlers-perspective/257 Want to join the 12-week program and be on the next student spotlight episode in Spring 2023? Join the waitlist today at sidehustlerscoaching.com and let’s connect! creative side hustle, creative coach, creative business coach, side hustle coach, creative business true full 257 b361fe3c-f728-4f57-9917-4c0abd476b2e 256: Pt. 2 - A Season of Betting On Yourself (Spring 2023 Student Spotlight) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/256

—

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.

I suggest hitting pause and going back to Pt 1 - Ep. 255 to learn more about what this series and the 12-week coaching program is all about…

Along with enjoying the overall flow of the full convo.

Part 1 featured:

1. Sylvah – @sylvahart

2. Tommy Morrell – @hightidelowcountry

3. Morgan Zion – @morganzion_

Part 2 today will feature:

4. Hoang Truong – @hoangtruong

5. Caleb Crisp – @crisp_artanddesign

6. Jonathan Palmisano – @jpalmisanoart

7. Britt Hoffman – @britthoffman128

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at http://bootcampsidehustle.com/

—

RESOURCES

 

]]> Wed, 14 Jun 2023 14:50:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) https://coachscottyrussell.com/side-hustlers-perspective/256 To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/256

—

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.

I suggest hitting pause and going back to Pt 1 - Ep. 255 to learn more about what this series and the 12-week coaching program is all about…

Along with enjoying the overall flow of the full convo.

Part 1 featured:

1. Sylvah – @sylvahart

2. Tommy Morrell – @hightidelowcountry

3. Morgan Zion – @morganzion_

Part 2 today will feature:

4. Hoang Truong – @hoangtruong

5. Caleb Crisp – @crisp_artanddesign

6. Jonathan Palmisano – @jpalmisanoart

7. Britt Hoffman – @britthoffman128

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at http://bootcampsidehustle.com/

—

RESOURCES

 

]]> 256: Pt. 2 - A Season of Betting On Yourself (Spring 2023 Student Spotlight) Scotty Russell | Creative Business Coach 01:04:10 It’s scary to embrace the unknown when betting big on your creative pursuits. Listen to 6 students share their biggest struggles along with their biggest takeaways and tips they've learned during the 12-Week Spring 2023 Side Hustler’s Coaching Program. To view the full episode show notes, visit: https://coachscottyrussell.com/side-hustlers-perspective/256 If you want to pursue coaching with me, I highly recommend joining one of the 2023 Quarterly 3-Week Boot Camps (Jan., May, Aug. Nov.) first to get a more accessible taste of what to expect. To learn more + join the waitlist for a future Boot Camp, visit: http://bootcampsidehustle.com/ It’s scary to embrace the unknown when betting big on your creative pursuits. Listen to 6 students share their biggest struggles along with their biggest takeaways and tips they've learned during the 12-Week Spring 2023 Side Hustler’s Coaching Program. To view the full episode show notes, visit: https://coachscottyrussell.com/side-hustlers-perspective/256 If you want to pursue coaching with me, I highly recommend joining one of the 2023 Quarterly 3-Week Boot Camps (Jan., May, Aug. Nov.) first to get a more accessible taste of what to expect. To learn more + join the waitlist for a future Boot Camp, visit: http://bootcampsidehustle.com/ nft art coach, creative side hustle, creative coach, nft art, creative business coach, side hustle coach, creative business, web 3 art coach true full 256 a525ea5e-6d9b-482c-89b2-124b9125669e 255: Pt. 1 - A Season of Betting On Yourself (Spring 2023 Student Spotlight) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/255

—

We’re back for season 8 with a back-to-back Student Spotlight featuring my current 12-week Spring 2023 students.

Consider Side Hustler’s Coaching Program as a premium alternative Creative Biz 101 Master’s Degree.

You’ll learn everything from Mindset, Business Fundamentals, and Marketing to thrive in this digital creator economy.

This is what traditional education won’t teach you and you can avoid the insane price tag and years of debt!

Within the program, 4-6 creatives like yourself work together building their creative dream all while navigating day jobs and the curveballs of life.

Part 1 today features:

1. Sylvah Art – @sylvahart

2. Tommy Morrell – @hightidelowcountry

3. Morgan Zion – @morganzion_

Part 2 will feature:

4. Hoang Truong – @hoangtruong

5. Caleb Crisp – @crisp_artanddesign

6. Jonathan Palmisano – @jpalmisanoart

7. Britt Hoffman – @britthoffman128

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at http://bootcampsidehustle.com/

—

RESOURCES

12-Week Coaching Program Waitlist

]]> Wed, 7 Jun 2023 15:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) https://coachscottyrussell.com/side-hustlers-perspective/255 To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/255

—

We’re back for season 8 with a back-to-back Student Spotlight featuring my current 12-week Spring 2023 students.

Consider Side Hustler’s Coaching Program as a premium alternative Creative Biz 101 Master’s Degree.

You’ll learn everything from Mindset, Business Fundamentals, and Marketing to thrive in this digital creator economy.

This is what traditional education won’t teach you and you can avoid the insane price tag and years of debt!

Within the program, 4-6 creatives like yourself work together building their creative dream all while navigating day jobs and the curveballs of life.

Part 1 today features:

1. Sylvah Art – @sylvahart

2. Tommy Morrell – @hightidelowcountry

3. Morgan Zion – @morganzion_

Part 2 will feature:

4. Hoang Truong – @hoangtruong

5. Caleb Crisp – @crisp_artanddesign

6. Jonathan Palmisano – @jpalmisanoart

7. Britt Hoffman – @britthoffman128

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at http://bootcampsidehustle.com/

—

RESOURCES

12-Week Coaching Program Waitlist

]]> 255: Pt. 1 - A Season of Betting On Yourself (Spring 2023 Student Spotlight) Scotty Russell | Creative Business Coach 00:49:16 It’s scary to embrace the unknown when betting big on your creative pursuits. Listen to 6 students share their biggest struggles along with their biggest takeaways and tips they've learned during the 12-Week Spring 2023 Side Hustler’s Coaching Program. To view the full episode show notes, visit: https://coachscottyrussell.com/side-hustlers-perspective/255 If you want to pursue coaching with me, I highly recommend joining one of the 2023 Quarterly 3-Week Boot Camps (Jan., May, Aug. Nov.) first to get a more accessible taste of what to expect. To learn more + join the waitlist for a future Boot Camp, visit: http://bootcampsidehustle.com/ It’s scary to embrace the unknown when betting big on your creative pursuits. Listen to 6 students share their biggest struggles along with their biggest takeaways and tips they've learned during the 12-Week Spring 2023 Side Hustler’s Coaching Program. To view the full episode show notes, visit: https://coachscottyrussell.com/side-hustlers-perspective/255 If you want to pursue coaching with me, I highly recommend joining one of the 2023 Quarterly 3-Week Boot Camps (Jan., May, Aug. Nov.) first to get a more accessible taste of what to expect. To learn more + join the waitlist for a future Boot Camp, visit: http://bootcampsidehustle.com/ nft art coach, creative side hustle, creative coach, nft art, creative business coach, side hustle coach, creative business, web 3 art coach true full 255 b383cc25-f669-4805-9409-dff6bae4ba63 5 Tips for Surviving & Thriving as a Self-Employed Creative (Year 3 | 2022 Recap) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/254

---  

Looking to take the full-time creative leap one day—or just take yourself and your craft more seriously? 

It’s easier said than done, as most people only share the highlights of self-employment.

This is NOT your typical “end-of-year recap flex” where I boast about highlight reels.

This episode allows me to document my 3rd year of working for myself—which has been the wildest by a landslide.

I want my experiences to help position you as a creative professional who’s prepared to take your biz full-time one day—or just take yourself more seriously in general.

The following are 5 Tips for Surviving & Thriving as a Self-Employed Creative (Year 3 | 2022 Recap).

Each section will have a specific takeaway baked in that you can apply ASAP to your own pursuits.

As always, keep an open mind, take notes, and follow up with action.

---

RESOURCES & REFERENCES

]]> Wed, 28 Dec 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/254

---  

Looking to take the full-time creative leap one day—or just take yourself and your craft more seriously? 

It’s easier said than done, as most people only share the highlights of self-employment.

This is NOT your typical “end-of-year recap flex” where I boast about highlight reels.

This episode allows me to document my 3rd year of working for myself—which has been the wildest by a landslide.

I want my experiences to help position you as a creative professional who’s prepared to take your biz full-time one day—or just take yourself more seriously in general.

The following are 5 Tips for Surviving & Thriving as a Self-Employed Creative (Year 3 | 2022 Recap).

Each section will have a specific takeaway baked in that you can apply ASAP to your own pursuits.

As always, keep an open mind, take notes, and follow up with action.

---

RESOURCES & REFERENCES

]]> 5 Tips for Surviving & Thriving as a Self-Employed Creative (Year 3 | 2022 Recap) Scotty Russell | Creative Business Coach 00:42:52 Looking to take the full-time creative leap one day—or just take yourself and your craft more seriously? Here are 5 tips for surviving and thriving as a self-employed creative in today’s Side Hustler’s Perspective Podcast episode 254. Looking to take the full-time creative leap one day—or just take yourself and your craft more seriously? Here are 5 tips for surviving and thriving as a self-employed creative in today’s Side Hustler’s Perspective Podcast episode 254. true full 254 0baf3843-570d-4c32-b54b-4fdc075544e7 Building Your Creative Dream (Fall 2022 Student Spotlight Special) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/253

---  

We’re back for season 7 of my Student Spotlight Special featuring my current Fall 2022 students.

The Side Hustler’s Coaching Program is a 12-week Creative Biz 101 Master’s Degree.

You’ll learn everything you’d need to build a long-term, fulfilling, and thriving creative career in this modern era…

This is what traditional school won’t teach you and you can avoid the insane price tag and years of debt!

Within the program, 4-6 creatives like yourself work together toward:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

Above all else, it’s truly the art of healthy side hustling as self-care, longevity, and sustainability are the top priority.

Today, you’ll get to meet the following Fall Roster hitters:

1. Walker Howard “AKA WD” – @Walking_Designs

2. MacKenzie Twardus – @Balanced Letters

3. Casey Duke – @CaseyDukeDraws

4. Jason Brauncowski – @Brauncowski

5. Alex Godziszewski “AKA Gorb” – @Gorbstrator

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at BootCampSideHustle.com.

---

RESOURCES & REFERENCES

]]> Wed, 21 Dec 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/253

---  

We’re back for season 7 of my Student Spotlight Special featuring my current Fall 2022 students.

The Side Hustler’s Coaching Program is a 12-week Creative Biz 101 Master’s Degree.

You’ll learn everything you’d need to build a long-term, fulfilling, and thriving creative career in this modern era…

This is what traditional school won’t teach you and you can avoid the insane price tag and years of debt!

Within the program, 4-6 creatives like yourself work together toward:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

Above all else, it’s truly the art of healthy side hustling as self-care, longevity, and sustainability are the top priority.

Today, you’ll get to meet the following Fall Roster hitters:

1. Walker Howard “AKA WD” – @Walking_Designs

2. MacKenzie Twardus – @Balanced Letters

3. Casey Duke – @CaseyDukeDraws

4. Jason Brauncowski – @Brauncowski

5. Alex Godziszewski “AKA Gorb” – @Gorbstrator

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at BootCampSideHustle.com.

---

RESOURCES & REFERENCES

]]> Building Your Creative Dream (Fall 2022 Student Spotlight Special) Scotty Russell | Creative Business Coach 01:42:56 Feeling stuck, unmotivated, or isolated with no idea which steps to take next? Tune in and learn how 5 strangers became family and found insane success in 12 weeks in episode 253 of this Fall 2022 Student Spotlight Coaching Series. If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the 2023 Quarterly 3-Week Boot Camps (Jan., May, Aug. Nov.) first to get a more accessible taste of what to expect. Learn more and Join the Waitlist at BootCampSideHustle.com. Feeling stuck, unmotivated, or isolated with no idea which steps to take next? Tune in and learn how 5 strangers became family and found insane success in 12 weeks in episode 253 of this Fall 2022 Student Spotlight Coaching Series. If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the 2023 Quarterly 3-Week Boot Camps (Jan., May, Aug. Nov.) first to get a more accessible taste of what to expect. Learn more and Join the Waitlist at BootCampSideHustle.com. side hustler's boot camp, student spotlight specal, side hustler's coaching program true full 253 aa801a8c-36c0-4b37-93da-e0c026efe662 Pt. 2 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/252

---  

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.

I suggest hitting pause and going back to Part 1 - Ep. 251 to catch the program overview, action items, insights, and overall flow of the full convo.

We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.

The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

This batch of students you’ll fall in love with is broken into 2 Groups of 5…

Part 1 features:

Part 2 features:

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at BootCampSideHustle.com.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 15 Jun 2022 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/252

---  

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.

I suggest hitting pause and going back to Part 1 - Ep. 251 to catch the program overview, action items, insights, and overall flow of the full convo.

We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.

The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

This batch of students you’ll fall in love with is broken into 2 Groups of 5…

Part 1 features:

Part 2 features:

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at BootCampSideHustle.com.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 2 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special) Scotty Russell | Creative Business Coach 01:29:04 Feeling overwhelmed and ready to simplify your creative pursuits? Hear how to slow down so you can progress fast in Part 2, episode 252 of this Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Feeling overwhelmed and ready to simplify your creative pursuits? Hear how to slow down so you can progress fast in Part 2, episode 252 of this Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. student spotlight special, coaching program true full 252 8a91de3f-3138-4a09-8e56-5eb40bee8d21 Pt. 1 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/251

---  

We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.

The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

This batch of students you’ll fall in love with is broken into 2 Groups of 5…

Part 1 features:

Part 2 features:

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at  BootCampSideHustle.com.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 8 Jun 2022 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/251

---  

We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.

The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

This batch of students you’ll fall in love with is broken into 2 Groups of 5…

Part 1 features:

Part 2 features:

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at  BootCampSideHustle.com.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 1 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special) Scotty Russell | Creative Business Coach 01:25:52 Feeling overwhelmed and ready to simplify your creative pursuits? Hear how to slow down so you can progress fast in Part 1, episode 251 of this Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Feeling overwhelmed and ready to simplify your creative pursuits? Hear how to slow down so you can progress fast in Part 1, episode 251 of this Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. student spotlight special, coaching program true full 251 89fb0e90-64a7-42e9-b9a9-95f151794770 BONUS: The Next BIG Season of the Podcast If you’re a consistent listener or a newbie to the podcast, you know that I’m currently on a 2-month break…

This was supposed to be a quick little Bonus episode to update you on what to expect next…

As I started writing, it ended up turning into a journal…

NOT to explain to you why I’m taking this break…

But more to work out how things got to this point, while also convincing myself it’s OK (and necessary) to hit pause and reset.

It gives you a front-row seat in my head to understand how all this started as a passion project and the possibilities of what this could evolve into.

Let’s dive in.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 2 Mar 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ If you’re a consistent listener or a newbie to the podcast, you know that I’m currently on a 2-month break…

This was supposed to be a quick little Bonus episode to update you on what to expect next…

As I started writing, it ended up turning into a journal…

NOT to explain to you why I’m taking this break…

But more to work out how things got to this point, while also convincing myself it’s OK (and necessary) to hit pause and reset.

It gives you a front-row seat in my head to understand how all this started as a passion project and the possibilities of what this could evolve into.

Let’s dive in.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BONUS: The Next BIG Season of the Podcast Scotty Russell | Creative Business Coach 00:33:33 As we enter a new season of the podcast, today’s episode shares why we’re taking a break to build out the new, exciting live format that is centered around a killer community experience. As we enter a new season of the podcast, today’s episode shares why we’re taking a break to build out the new, exciting live format that is centered around a killer community experience. true bonus e95f29d1-d34c-4bd5-95a9-69608cf7fe4a How to Find Your Creative Voice & Style With Liz Gray To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/247

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Becoming Your Own Boss

Two hurdles I hear consistently holding creatives back are the:

  1. Pursuit of perfection.
  2. Lack of motivation to make moves.

When, in reality, we’re holding ourselves up with these internal conflicts that we can choose to sidestep at any time.

The people you look up to often deal with these—yet they refuse to let them distract them from chasing what they want.

Today’s guest, Elizabeth Gray of The Grayter Good, is living proof that finding success with your style is an ever-evolving process.

She’s an absurdly talented lettering artist, muralist, and illustrator with a combined audience of 750K+ followers (IG + TikTok).

Her biggest talent is showing herself in her content and in an incredibly entertaining, yet valuable way.

She’s also the author of her upcoming book: The Happy Homebody: A Field Guide To The Great Indoors. (Which is all about empowering the introverted creative.)

In today’s episode we talk shop on:

  • Overcoming the inner perfectionism dialogue.
  • Finding motivation within a routine.
  • Finding style through constraints, experimentation, and more.

The Goal: To provide a little insight on how to find your style and groove while setting yourself for breakthroughs along the way.

---

RESOURCES & REFERENCES

CONNECT WITH LIZ

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 23 Feb 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/247

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Becoming Your Own Boss

Two hurdles I hear consistently holding creatives back are the:

  1. Pursuit of perfection.
  2. Lack of motivation to make moves.

When, in reality, we’re holding ourselves up with these internal conflicts that we can choose to sidestep at any time.

The people you look up to often deal with these—yet they refuse to let them distract them from chasing what they want.

Today’s guest, Elizabeth Gray of The Grayter Good, is living proof that finding success with your style is an ever-evolving process.

She’s an absurdly talented lettering artist, muralist, and illustrator with a combined audience of 750K+ followers (IG + TikTok).

Her biggest talent is showing herself in her content and in an incredibly entertaining, yet valuable way.

She’s also the author of her upcoming book: The Happy Homebody: A Field Guide To The Great Indoors. (Which is all about empowering the introverted creative.)

In today’s episode we talk shop on:

  • Overcoming the inner perfectionism dialogue.
  • Finding motivation within a routine.
  • Finding style through constraints, experimentation, and more.

The Goal: To provide a little insight on how to find your style and groove while setting yourself for breakthroughs along the way.

---

RESOURCES & REFERENCES

CONNECT WITH LIZ

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> How to Find Your Creative Voice & Style With Liz Gray Scotty Russell | Creative Business Coach 00:56:21 Liz Gray of The Grayter Good talks shop on finding your unique voice and style, her new book, and more in today’s Side Hustler’s Perspective Podcast episode 250. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Liz Gray of The Grayter Good talks shop on finding your unique voice and style, her new book, and more in today’s Side Hustler’s Perspective Podcast episode 250. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. introvert inspiration, the grayter good, liz gray true full 250 4a70d8c9-de34-4656-80c7-8f7da520e9c8 12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 2) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/249

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Looking to start your creative side hustle and take the next steps in scaling it?

Say less, I got you…but I highly suggest checking out Pt. 1 of this series for the first 6 steps!

The quick skinny…

An email subscriber asked for tips on how to build his photography pursuits outside his day job and family life…

All while navigating the head games that come with the pursuit of something you care about.

Hence this 2-part series of 12 Steps for Starting & Scaling Your Creative Side Hustle.

Again, there is no one-size-fits-all framework that’s perfect for everyone.

This is solely based on my experience over the past decade and countless conversations I’ve had with industry-leading creatives.

Soak up and apply what you feel works best for you!

---

RESOURCES & REFERENCES

 ---

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 16 Feb 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/249

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Looking to start your creative side hustle and take the next steps in scaling it?

Say less, I got you…but I highly suggest checking out Pt. 1 of this series for the first 6 steps!

The quick skinny…

An email subscriber asked for tips on how to build his photography pursuits outside his day job and family life…

All while navigating the head games that come with the pursuit of something you care about.

Hence this 2-part series of 12 Steps for Starting & Scaling Your Creative Side Hustle.

Again, there is no one-size-fits-all framework that’s perfect for everyone.

This is solely based on my experience over the past decade and countless conversations I’ve had with industry-leading creatives.

Soak up and apply what you feel works best for you!

---

RESOURCES & REFERENCES

 ---

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> 12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 2) Scotty Russell | Creative Business Coach 00:37:51 Looking to take your side hustle more seriously and scale it? Part 2 of this series dishes out the last 6 of 12 steps for starting and scaling in today’s Side Hustler’s Perspective Podcast episode 249. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Looking to take your side hustle more seriously and scale it? Part 2 of this series dishes out the last 6 of 12 steps for starting and scaling in today’s Side Hustler’s Perspective Podcast episode 249. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. scale side hustle, start side hustle true full 249 138c2222-ae90-4c62-81fa-7f43e10a0a7d 12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 1) To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/248

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

I get hit up a lot with questions of, “How do I get started with my creative side hustle?”

There’s no one-size-fits-all instruction manual— it requires a lot of patience, experimentation, failure, and figuring it out along the way.

Hence the inspiration behind this 2 Part Series of How to Start & Scale Your Creative Side Hustle.

Many of these tips are interchangeable and overlap within different seasons of your creative hustle—it’s not necessarily a linear progression of each 12 steps in a row.

This is simply a framework to guide someone on a path that:

  • Reduces the guesswork and boosts clarity and confidence.
  • Provides balance and structure to leverage in the long-term.
  • Creates work they love while establishing boundaries for self-care and relationships.

Overall, take what applies to you as everyone’s path is unique.

----

RESOURCES & REFERENCES

    ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 9 Feb 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/248

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

I get hit up a lot with questions of, “How do I get started with my creative side hustle?”

There’s no one-size-fits-all instruction manual— it requires a lot of patience, experimentation, failure, and figuring it out along the way.

Hence the inspiration behind this 2 Part Series of How to Start & Scale Your Creative Side Hustle.

Many of these tips are interchangeable and overlap within different seasons of your creative hustle—it’s not necessarily a linear progression of each 12 steps in a row.

This is simply a framework to guide someone on a path that:

  • Reduces the guesswork and boosts clarity and confidence.
  • Provides balance and structure to leverage in the long-term.
  • Creates work they love while establishing boundaries for self-care and relationships.

Overall, take what applies to you as everyone’s path is unique.

----

RESOURCES & REFERENCES

    ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> 12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 1) Scotty Russell | Creative Business Coach 00:27:07 Unsure how to get started when building your creative side hustle? Part 1 of this series dishes out the first 6 of 12 steps for starting and scaling in today’s Side Hustler’s Perspective Podcast episode 248. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Unsure how to get started when building your creative side hustle? Part 1 of this series dishes out the first 6 of 12 steps for starting and scaling in today’s Side Hustler’s Perspective Podcast episode 248. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. scale side hustle, start side hustle true full 248 eb8390c4-92ea-4b21-8ea9-79adcd945116 Tips for Profitability & Becoming Your Own Boss with Atomic Child Design To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/247

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Becoming Your Own Boss

The majority of people listening to the podcast aim to become their own boss one day.

To do so takes years of failing, experimenting, developing systems, and finding what works.

It’s not supposed to be easy—but the struggle is hella rewarding when things begin to click.

Today’s guest—Jimmy Bryant of Atomic Child Design—is a nature-inspired artist/brand slanging millions in merch across the land.

To say Jimmy’s story of “Washing dishes for $10/hour to becoming his own boss and making a killing off selling his work” is inspiring doesn’t do it justice.

I think you’ll find it fascinating as well.

In today’s episode we talk shop on:

  • Not chasing profits right away.
  • Operating with a chip on your shoulder.
  • Creating what you love and finding your niche.
  • Becoming your own boss
  • Selling merch, slow scaling, and more.

The Goal: To empower you with motivation and actionable steps for becoming your own boss one day.

---

RESOURCES & REFERENCES

CONNECT WITH JIMMY

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 2 Feb 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/247

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Becoming Your Own Boss

The majority of people listening to the podcast aim to become their own boss one day.

To do so takes years of failing, experimenting, developing systems, and finding what works.

It’s not supposed to be easy—but the struggle is hella rewarding when things begin to click.

Today’s guest—Jimmy Bryant of Atomic Child Design—is a nature-inspired artist/brand slanging millions in merch across the land.

To say Jimmy’s story of “Washing dishes for $10/hour to becoming his own boss and making a killing off selling his work” is inspiring doesn’t do it justice.

I think you’ll find it fascinating as well.

In today’s episode we talk shop on:

  • Not chasing profits right away.
  • Operating with a chip on your shoulder.
  • Creating what you love and finding your niche.
  • Becoming your own boss
  • Selling merch, slow scaling, and more.

The Goal: To empower you with motivation and actionable steps for becoming your own boss one day.

---

RESOURCES & REFERENCES

CONNECT WITH JIMMY

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Tips for Profitability & Becoming Your Own Boss with Atomic Child Design Scotty Russell | Creative Business Coach 00:46:38 Jimmy Bryant of Atomic Child Designs talks shop on becoming your own boss, profitability, slanging merch, and more in today’s Side Hustler’s Perspective Podcast episode 247. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Jimmy Bryant of Atomic Child Designs talks shop on becoming your own boss, profitability, slanging merch, and more in today’s Side Hustler’s Perspective Podcast episode 247. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. selling merch, atomic child design, creating products, jimmy bryant true full 247 b3aae2db-8f51-4e84-86cd-5f66d4c5f728 A 5-Step System for Crushing it with Clients with James Martin To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/246

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Flipping the Switch from Hobbyist to Professional

Struggling to get started or taking the next steps in your professional freelance pursuits?

These tend to be the 4 biggest challenges holding back your sick gains:

  1. Systems
  2. Processes
  3. Routines
  4. Boundaries

In my opinion, these challenges are the behind-the-scenes work necessary to unlock your big breakthroughs and long-term success as a creative.

Today’s guest—James Martin of @Made.By.James—is a brand-by-hand-building juggernaut reigning in the UK.

He’s a wizard at showcasing his process within his content, which has helped him build client demand while educating his hungry, massive community (currently 220k+ on Instagram as of recording).

He’s also the author of his upcoming book: Your Honest Guide to Creativity and Logo Design.

In today’s episode we talk shop on:

  • The business side of this game.
  • How to avoid being stagnant and always learning.
  • His 5-step system for working with clients.
  • Streamlining processes and setting boundaries.
  • Promoting your work, logos, and more.

The Goal: To provide you with the next steps of flipping the switch from hobbyist to professional and taking control of your business.

---

RESOURCES & REFERENCES

CONNECT WITH JAMES

---

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 26 Jan 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/246

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Flipping the Switch from Hobbyist to Professional

Struggling to get started or taking the next steps in your professional freelance pursuits?

These tend to be the 4 biggest challenges holding back your sick gains:

  1. Systems
  2. Processes
  3. Routines
  4. Boundaries

In my opinion, these challenges are the behind-the-scenes work necessary to unlock your big breakthroughs and long-term success as a creative.

Today’s guest—James Martin of @Made.By.James—is a brand-by-hand-building juggernaut reigning in the UK.

He’s a wizard at showcasing his process within his content, which has helped him build client demand while educating his hungry, massive community (currently 220k+ on Instagram as of recording).

He’s also the author of his upcoming book: Your Honest Guide to Creativity and Logo Design.

In today’s episode we talk shop on:

  • The business side of this game.
  • How to avoid being stagnant and always learning.
  • His 5-step system for working with clients.
  • Streamlining processes and setting boundaries.
  • Promoting your work, logos, and more.

The Goal: To provide you with the next steps of flipping the switch from hobbyist to professional and taking control of your business.

---

RESOURCES & REFERENCES

CONNECT WITH JAMES

---

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> A 5-Step System for Crushing it with Clients with James Martin Scotty Russell | Creative Business Coach 00:54:36 ames Martin talks shop on client processes, flipping the switch from hobbyist to professional, his new book for logo designers, and more in today’s Side Hustler’s Perspective Podcast episode 246. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. ames Martin talks shop on client processes, flipping the switch from hobbyist to professional, his new book for logo designers, and more in today’s Side Hustler’s Perspective Podcast episode 246. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. freelance systems, client process, logo design, james martin, made.by.james true full 246 f1b48452-a198-4e1b-a54d-1a5220788826 The Pigeon Letters on Fear, Risk, and Finding Your Style To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/245

Support for this episode comes from BuzzSumo.

Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Defiantly Go Against the Grain

Fear, self-doubt, anxiety, creative ruts, and frustration are all a part of pursuing your creativity on your own terms.

It’s an undisclosed waiver you sign when you pour your time and energy into building toward the unknown.

Just know you’re not alone with your struggles, and trusting the process is worth it!

Today’s guest—Peggy Dean of The Pigeon Letters—is a self-taught artist, author, and educator impacting the masses with her crafty talents and brilliant business brain.

She’s been featured by and worked with some of the biggest brands in the game: NBC, Martha Stewart, Skillshare, Google, Vogue, and more.

What I respect the most is her focus on serving and empowering the creative community.

In today’s episode we talk shop on:

  • Facing and embracing your fears.
  • Going against the grain.
  • The waiver you sign to pursue a side hustle.
  • The balance of structure with impulsiveness.
  • Productivity, corn mazes, and more.

The Goal: To let you know you’re not alone with your fears and struggles as you build your creative biz brick by brick.

---

RESOURCES & REFERENCES

CONNECT WITH PEGGY

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 19 Jan 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/245

Support for this episode comes from BuzzSumo.

Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Defiantly Go Against the Grain

Fear, self-doubt, anxiety, creative ruts, and frustration are all a part of pursuing your creativity on your own terms.

It’s an undisclosed waiver you sign when you pour your time and energy into building toward the unknown.

Just know you’re not alone with your struggles, and trusting the process is worth it!

Today’s guest—Peggy Dean of The Pigeon Letters—is a self-taught artist, author, and educator impacting the masses with her crafty talents and brilliant business brain.

She’s been featured by and worked with some of the biggest brands in the game: NBC, Martha Stewart, Skillshare, Google, Vogue, and more.

What I respect the most is her focus on serving and empowering the creative community.

In today’s episode we talk shop on:

  • Facing and embracing your fears.
  • Going against the grain.
  • The waiver you sign to pursue a side hustle.
  • The balance of structure with impulsiveness.
  • Productivity, corn mazes, and more.

The Goal: To let you know you’re not alone with your fears and struggles as you build your creative biz brick by brick.

---

RESOURCES & REFERENCES

CONNECT WITH PEGGY

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> The Pigeon Letters on Fear, Risk, and Finding Your Style Scotty Russell | Creative Business Coach 00:58:18 Peggy Dean of The Pigeon Letters talks shop on going against the grain and embracing the risks and fears required to pursue your creativity in today’s Side Hustler’s Perspective Podcast episode 245. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Peggy Dean of The Pigeon Letters talks shop on going against the grain and embracing the risks and fears required to pursue your creativity in today’s Side Hustler’s Perspective Podcast episode 245. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, side hustle, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, peggy dean, creative personal development, the pigeon letters true full 245 4a9bd3cf-32eb-44ee-8104-f963a722d7c8 NFT Creative Side Hustles + Dronies Project with Peter Deltondo of Unfold To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/244

Support for this episode comes from BuzzSumo.

Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

---

NFT Creative Side Hustles

Whatever it is you want to pursue, a side hustle is a testing ground to make it happen.

You never know when all your weird quirks, interests, passions, and strengths will overlap into something far bigger than you imagined.

That seems to be the pattern with today’s guest—Peter Deltondo, Product Designer, Design Director, plus Partner with Unfold—a digital design agency crushing work for progressive industry-leading brands.

Peter also happens to be a crypto nerd and NFT collector like I am too.

It’s funny how these interests overlap with his work at Unfold and community-building through the Creative South Conference…

To create a one-of-a-kind, super hyped, but zero-shill, upcoming NFT project called Dronies.

In today’s episode we talk shop on:

  • The secret to doing your best work.
  • Leveraging side hustles to get to where you want to be.
  • Breaking down how NFTs are changing the game.
  • What is Web 3 and why you should care.
  • The upcoming Dronies launch, crypto, and more.

The Goal: To show you how to take control of your future by combining passions and interests through the power of side hustles.

----

RESOURCES & REFERENCES

CONNECT WITH PETER

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 12 Jan 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/244

Support for this episode comes from BuzzSumo.

Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

---

NFT Creative Side Hustles

Whatever it is you want to pursue, a side hustle is a testing ground to make it happen.

You never know when all your weird quirks, interests, passions, and strengths will overlap into something far bigger than you imagined.

That seems to be the pattern with today’s guest—Peter Deltondo, Product Designer, Design Director, plus Partner with Unfold—a digital design agency crushing work for progressive industry-leading brands.

Peter also happens to be a crypto nerd and NFT collector like I am too.

It’s funny how these interests overlap with his work at Unfold and community-building through the Creative South Conference…

To create a one-of-a-kind, super hyped, but zero-shill, upcoming NFT project called Dronies.

In today’s episode we talk shop on:

  • The secret to doing your best work.
  • Leveraging side hustles to get to where you want to be.
  • Breaking down how NFTs are changing the game.
  • What is Web 3 and why you should care.
  • The upcoming Dronies launch, crypto, and more.

The Goal: To show you how to take control of your future by combining passions and interests through the power of side hustles.

----

RESOURCES & REFERENCES

CONNECT WITH PETER

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> NFT Creative Side Hustles + Dronies Project with Peter Deltondo of Unfold Scotty Russell | Creative Business Coach 01:01:59 Peter Deltondo of Unfold and Dronies NFT talks shop on leveraging side hustles, creating your best work, and the basics of NFTs and Web 3 for creators in today’s Side Hustler’s Perspective Podcast episode 244. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Peter Deltondo of Unfold and Dronies NFT talks shop on leveraging side hustles, creating your best work, and the basics of NFTs and Web 3 for creators in today’s Side Hustler’s Perspective Podcast episode 244. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, dronies nft, side hustle, nft art, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, peter deltondo, creative business, side hustler’s perspective podcast, nfts true full 244 fe2ddd63-ddcc-4032-bccd-b85bb7a43de1 Creating Your First NFT Art Collection with Efdot To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/243

--- 

Creating Your 1st NFT Collection

NFTs seem to be the rage these days…

I’m more experienced as a collector, and I’m obsessively learning and studying how others navigate their launches and collections to plan my NFT attack.

This is why I bring talented creators on the show who have found success in this space and are more qualified to speak on this topic.

Hence bringing back–for the third time–my brother, Eric “Efdot” Friedensohn, a wickedly talented illustrator, muralist, NFT artist, and educator in our creative community.

He’s worked with—as well has been featured by—Apple, Hypebeast, Topps, Coca-Cola, and Adobe.

He’s also found success as an NFT artist with his collections on the marketplaces Foundation, OpenSea, and Nifty Gateway.

In today’s episode we talk shop on:

  • The new wave of digital collecting and ownership.
  • How to get people to connect with your work.
  • Tips for minting and listing your first NFT collection.
  • Continually experimenting in lanes that make you uncomfortable.
  • Finding community, PFP projects, crypto, and more.

The Goal: To spotlight the massive new opportunities for creatives now and on the horizon with actionable steps to get you started!

RESOURCES & REFERENCES

CONNECT WITH ERIC

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 5 Jan 2022 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/243

--- 

Creating Your 1st NFT Collection

NFTs seem to be the rage these days…

I’m more experienced as a collector, and I’m obsessively learning and studying how others navigate their launches and collections to plan my NFT attack.

This is why I bring talented creators on the show who have found success in this space and are more qualified to speak on this topic.

Hence bringing back–for the third time–my brother, Eric “Efdot” Friedensohn, a wickedly talented illustrator, muralist, NFT artist, and educator in our creative community.

He’s worked with—as well has been featured by—Apple, Hypebeast, Topps, Coca-Cola, and Adobe.

He’s also found success as an NFT artist with his collections on the marketplaces Foundation, OpenSea, and Nifty Gateway.

In today’s episode we talk shop on:

  • The new wave of digital collecting and ownership.
  • How to get people to connect with your work.
  • Tips for minting and listing your first NFT collection.
  • Continually experimenting in lanes that make you uncomfortable.
  • Finding community, PFP projects, crypto, and more.

The Goal: To spotlight the massive new opportunities for creatives now and on the horizon with actionable steps to get you started!

RESOURCES & REFERENCES

CONNECT WITH ERIC

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Creating Your First NFT Art Collection with Efdot Scotty Russell | Creative Business Coach 00:59:34 Eric “Efdot” Friedenshon talks shop on creating your first NFT collection, finding community, and getting people to connect with your work in today’s Side Hustler’s Perspective Podcast episode 243. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Eric “Efdot” Friedenshon talks shop on creating your first NFT collection, finding community, and getting people to connect with your work in today’s Side Hustler’s Perspective Podcast episode 243. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, efdot, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, side hustler’s perspective podcast, eric friedensohn, nfts true full 243 c8c3a95b-7c11-455e-9cd5-4ff74d2200e1 9 Tips for Surviving & Thriving as a Self-Employed Creative (Year 2 | 2021 Recap) Looking to take the full-time creative leap one day?

It’s easier said than done, as most people only share the highlights of self-employment.

Yes, this is a recap, but it’s so much more than that.

If you want to pursue the side hustle to self-employed route…

Then this lesson-loaded Year 2 review will be both extremely beneficial and insightful.

Essentially, I’m sharing the ugly via an audio journal to document the lows behind the highs as a self-employed creative.

The Goal: To use my moments of stumbles to help position yourself as a professional who’s prepared to take the leap when your time comes.

So here are 9 Tips for Surviving and Thriving as a Self-Employed Creative (Year 2 | 2021 Recap)

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 29 Dec 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Looking to take the full-time creative leap one day?

It’s easier said than done, as most people only share the highlights of self-employment.

Yes, this is a recap, but it’s so much more than that.

If you want to pursue the side hustle to self-employed route…

Then this lesson-loaded Year 2 review will be both extremely beneficial and insightful.

Essentially, I’m sharing the ugly via an audio journal to document the lows behind the highs as a self-employed creative.

The Goal: To use my moments of stumbles to help position yourself as a professional who’s prepared to take the leap when your time comes.

So here are 9 Tips for Surviving and Thriving as a Self-Employed Creative (Year 2 | 2021 Recap)

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> 9 Tips for Surviving & Thriving as a Self-Employed Creative (Year 2 | 2021 Recap) Scotty Russell | Creative Business Coach 00:32:18 Wanna take the full-time creative leap one day? Here are 8 tips for surviving and thriving as a self-employed creative in today’s Side Hustler’s Perspective Podcast episode 242. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Wanna take the full-time creative leap one day? Here are 8 tips for surviving and thriving as a self-employed creative in today’s Side Hustler’s Perspective Podcast episode 242. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, creative play, creative entrepreneurs, side hustler’s perspective podcast true full 242 b5cfc3a5-051d-44b1-9df6-f53ca452a2ac Why Creating is More Than Making Cool Sh*t & Growing Your Biz Not Creating = Dying?

If you were created to create, but you’re not creating…

Then, essentially, you must be passively existing and dying, right?

I want to chat about how creating is one major key I’ve found that unlocks:

  • Fulfillment within yourself, your work, and your life.
  • A productive escape from the daily hard shit.
  • A deeper connection with yourself and others.
  • New skills, big ideas, clarity, and confidence.
  • The next level of your overall potential.

It’s more than just creating art…

Here are the 5 Branches of Creating (I’m sure there’s more) to get the most juice from the squeeze out of your finite existence.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 22 Dec 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Not Creating = Dying?

If you were created to create, but you’re not creating…

Then, essentially, you must be passively existing and dying, right?

I want to chat about how creating is one major key I’ve found that unlocks:

  • Fulfillment within yourself, your work, and your life.
  • A productive escape from the daily hard shit.
  • A deeper connection with yourself and others.
  • New skills, big ideas, clarity, and confidence.
  • The next level of your overall potential.

It’s more than just creating art…

Here are the 5 Branches of Creating (I’m sure there’s more) to get the most juice from the squeeze out of your finite existence.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Why Creating is More Than Making Cool Sh*t & Growing Your Biz Scotty Russell | Creative Business Coach 00:17:17 Creating is more than making art. Here are the 5 Branches of Creating to get the most juice from the squeeze out of your finite existence in today’s Side Hustler’s Perspective Podcast episode 241. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Creating is more than making art. Here are the 5 Branches of Creating to get the most juice from the squeeze out of your finite existence in today’s Side Hustler’s Perspective Podcast episode 241. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, perspective-collective, purposeful play, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, creative play, side hustler’s perspective podcast true full 241 ba7d42dd-5393-4aa1-96bd-af730faf61ce Tad Carpenter on Creating Time to Create Your Own Big Breaks Creating Time to Create

--- 

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/240

---  

If your creative work isn’t fun, it just becomes another mundane, soul-sucking day job.

There’s gotta be a source of enthusiasm, energy, and borderline obsession for your craft to build a creative career around doing what you love long-term.

Today’s guest is a great example of how curiosity, experimentation, and play are compounding catalysts for big opportunities.

Tad Carpenter co-runs Carpenter Collective—a powerhouse design and branding studio—with his wickedly talented wife, Jessica.

They slay brand strategy, identities, illustrations, etc. for behemoths like MTV, Ray-Ban, Target, Macy’s, and more.

Tad’s also illustrated a gaggle of children’s books that have become staple reading material for my kiddos each night.

Not only do we nerd out over the power of personal projects, like his latest Sunday Suns book release... (Listen to the outro as I’m giving away 2 copies of his book!)

But we also talk shop on:

  • The importance of play and creating for yourself.
  • Leveraging your day job and learning your industry.
  • Diversifying your creative outlets and skillsets.
  • The power of planting seeds with your work and relationships.
  • Non-gross cold outreach, constraints, parenting, and more.

The Goal: To convince you to carve out time to create for yourself—you never know what big breaks it could lead to.

---

RESOURCES & REFERENCES

CONNECT WITH TAD

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 15 Dec 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Creating Time to Create

--- 

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/240

---  

If your creative work isn’t fun, it just becomes another mundane, soul-sucking day job.

There’s gotta be a source of enthusiasm, energy, and borderline obsession for your craft to build a creative career around doing what you love long-term.

Today’s guest is a great example of how curiosity, experimentation, and play are compounding catalysts for big opportunities.

Tad Carpenter co-runs Carpenter Collective—a powerhouse design and branding studio—with his wickedly talented wife, Jessica.

They slay brand strategy, identities, illustrations, etc. for behemoths like MTV, Ray-Ban, Target, Macy’s, and more.

Tad’s also illustrated a gaggle of children’s books that have become staple reading material for my kiddos each night.

Not only do we nerd out over the power of personal projects, like his latest Sunday Suns book release... (Listen to the outro as I’m giving away 2 copies of his book!)

But we also talk shop on:

  • The importance of play and creating for yourself.
  • Leveraging your day job and learning your industry.
  • Diversifying your creative outlets and skillsets.
  • The power of planting seeds with your work and relationships.
  • Non-gross cold outreach, constraints, parenting, and more.

The Goal: To convince you to carve out time to create for yourself—you never know what big breaks it could lead to.

---

RESOURCES & REFERENCES

CONNECT WITH TAD

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Tad Carpenter on Creating Time to Create Your Own Big Breaks Scotty Russell | Creative Business Coach 00:54:31 Tad Carpenter talks shop on creating for yourself, catching big breaks with personal projects, non-gross cold outreach, and more in today’s Side Hustler’s Perspective Podcast episode 240. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Tad Carpenter talks shop on creating for yourself, catching big breaks with personal projects, non-gross cold outreach, and more in today’s Side Hustler’s Perspective Podcast episode 240. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, tad carpenter, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, branding, design, creative business, side hustler’s perspective podcast true full 240 02de5d95-5e3c-47f9-97a3-299f7e713cb5 Pricing 101 for Beginners or Advanced Creatives with Jasmine Holmes Building & Growing Your Personal Brand

Why is pricing so damn difficult to wrap your mind around?

If you’re a beginner or even have been in the freelance game for a minute…

This pricing conversation is what I wish I learned when I first started freelancing.

Today’s guest—former rockstar student, Jasmine Holmes—is a 6-figure creative entrepreneur who crushes designs for clients…

Who also serves up powerful pricing mindset tips and resources for us hungry creatives.

In this episode, she so generously hooks up podcast listeners with a killer free tool—you’ll get that link during our convo, during the outro, and in the shownotes.

In this episode, we talk shop on value-based pricing formulas, how to charge your worth, setting privately hourly rates, and more.

The goal: To simplify the macro and micro game of pricing, so you can charge what you’re worth.

---

RESOURCES & REFERENCES

CONNECT WITH JASMINE

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

 

]]> Wed, 8 Dec 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Building & Growing Your Personal Brand

Why is pricing so damn difficult to wrap your mind around?

If you’re a beginner or even have been in the freelance game for a minute…

This pricing conversation is what I wish I learned when I first started freelancing.

Today’s guest—former rockstar student, Jasmine Holmes—is a 6-figure creative entrepreneur who crushes designs for clients…

Who also serves up powerful pricing mindset tips and resources for us hungry creatives.

In this episode, she so generously hooks up podcast listeners with a killer free tool—you’ll get that link during our convo, during the outro, and in the shownotes.

In this episode, we talk shop on value-based pricing formulas, how to charge your worth, setting privately hourly rates, and more.

The goal: To simplify the macro and micro game of pricing, so you can charge what you’re worth.

---

RESOURCES & REFERENCES

CONNECT WITH JASMINE

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

 

]]> Pricing 101 for Beginners or Advanced Creatives with Jasmine Holmes Scotty Russell | Creative Business Coach 00:50:24 The Pricing Queen, Jasmine Holmes, we talk shop on value-based pricing formulas, how to charge your worth, setting privately hourly rates, and more in today’s Side Hustler’s Perspective Podcast episode 239. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. The Pricing Queen, Jasmine Holmes, we talk shop on value-based pricing formulas, how to charge your worth, setting privately hourly rates, and more in today’s Side Hustler’s Perspective Podcast episode 239. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, pricing queen, perspective-collective, creative podcast, pricing, side hustle growth, perspective podcast, scotty russell, creative business, jasmine holmes true full 239 0be8ec6e-b212-4366-a683-7f42c2e6171d Steven Mellor on How to Grow Your Personal Brand & Following To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/238

---  

Building & Growing Your Personal Brand

Ready to bet big on yourself and boost your social presence?

Today’s guest—Steven Mellor—is a powerhouse social media growth coach and marketing wizard with sage-like business acumen. 

He thrives in helping grinders and hustlers like we are grow our personal brands and social followings organically—aka NO cold paid ad traffic.

In this episode, we talk shop on seasonal niching and pivoting, planning your day job escape, growing your social following, and more.

The goal: To light a fire under your biscuits to bet big on yourself and not give two shits what anyone else thinks.

---

RESOURCES & REFERENCES

CONNECT WITH STEVEN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 1 Dec 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/238

---  

Building & Growing Your Personal Brand

Ready to bet big on yourself and boost your social presence?

Today’s guest—Steven Mellor—is a powerhouse social media growth coach and marketing wizard with sage-like business acumen. 

He thrives in helping grinders and hustlers like we are grow our personal brands and social followings organically—aka NO cold paid ad traffic.

In this episode, we talk shop on seasonal niching and pivoting, planning your day job escape, growing your social following, and more.

The goal: To light a fire under your biscuits to bet big on yourself and not give two shits what anyone else thinks.

---

RESOURCES & REFERENCES

CONNECT WITH STEVEN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Steven Mellor on How to Grow Your Personal Brand & Following Scotty Russell | Creative Business Coach 00:53:13 Steven Mellor talks shop on seasonal niching and pivoting, planning your day job escape, growing your social following, and more in today’s Side Hustler’s Perspective Podcast episode 238. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Steven Mellor talks shop on seasonal niching and pivoting, planning your day job escape, growing your social following, and more in today’s Side Hustler’s Perspective Podcast episode 238. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, creative marketing, perspective-collective, steven mellor, creative podcast, content creation, side hustle growth, perspective podcast, scotty russell, social media coach, personal brand building, instagram coach, creative business, instagram marketing true full 238 8acab0b2-1019-4aaf-b0d6-8362a155c35e BEST HITS | 122: Joshua Noom on Letting Your Work Speak for Itself BEST HITS | 122: Joshua Noom on Letting Your Work Speak for Itself

---

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-122

---  

We’re back with another BEST HITS special for you today as we dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 122 featuring my design and illustration homie, Joshua Noom.

He has a killer story of taking his education into his own hands and exploding his creative career.

Taking his career by the horns led to him becoming a highly sought-after designer/illustrator working with a list of his dream clients.

This episode is going to give you permission to do things your own way and embrace your story and unique style.

---

RESOURCES & REFERENCES

CONNECT WITH JOSHUA

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 24 Nov 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ BEST HITS | 122: Joshua Noom on Letting Your Work Speak for Itself

---

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-122

---  

We’re back with another BEST HITS special for you today as we dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 122 featuring my design and illustration homie, Joshua Noom.

He has a killer story of taking his education into his own hands and exploding his creative career.

Taking his career by the horns led to him becoming a highly sought-after designer/illustrator working with a list of his dream clients.

This episode is going to give you permission to do things your own way and embrace your story and unique style.

---

RESOURCES & REFERENCES

CONNECT WITH JOSHUA

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | 122: Joshua Noom on Letting Your Work Speak for Itself Scotty Russell | Creative Business Coach 00:49:45 Today’s BEST HITS episode features designer and illustrator, Joshua Noom. We talk shop on making your own way, developing your style, taking initiative, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Today’s BEST HITS episode features designer and illustrator, Joshua Noom. We talk shop on making your own way, developing your style, taking initiative, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, joshua noom true bonus 72cb7b3a-e66c-4582-8d30-c5ed8412e8e7 Pt. 2 - How to Bet Big On Yourself (Fall 2021 Student Spotlight Special)  

Leverage Your Day Job to Fuel Your Dream Job

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Fall 2021 students.

(Go back and listen to Part 1 - Episode 236 first to follow the flow of the conversation!)

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 8–10 creatives like yourself master the art:

  • - Betting big on yourself and your creative pursuits.
  • - Leveraging your day job to fuel your dream job.
  • - Getting out of your own way and navigating life’s curveballs.

The Fall 2021 students you’re going to love fall into 2 Groups…

Last week, part 1, featured Group 1:

This week, part 2, features Group 2:

This is a major commitment in terms of your time, energy, and yes, money...but the growth and mindset shift within your creative pursuits during the 12 weeks speaks for itself.

If you’re stuck in your own way and want to bet big on yourself, then you’re going to find a lot of gold in this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 17 Nov 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/  

Leverage Your Day Job to Fuel Your Dream Job

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Fall 2021 students.

(Go back and listen to Part 1 - Episode 236 first to follow the flow of the conversation!)

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 8–10 creatives like yourself master the art:

  • - Betting big on yourself and your creative pursuits.
  • - Leveraging your day job to fuel your dream job.
  • - Getting out of your own way and navigating life’s curveballs.

The Fall 2021 students you’re going to love fall into 2 Groups…

Last week, part 1, featured Group 1:

This week, part 2, features Group 2:

This is a major commitment in terms of your time, energy, and yes, money...but the growth and mindset shift within your creative pursuits during the 12 weeks speaks for itself.

If you’re stuck in your own way and want to bet big on yourself, then you’re going to find a lot of gold in this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 2 - How to Bet Big On Yourself (Fall 2021 Student Spotlight Special) Scotty Russell | Creative Business Coach 01:21:41 Stuck in your own way? Ready to bet big on yourself? Then you’re going to find a lot of gold in Part 2, episode 237 of this Side Hustler’s Perspective Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Stuck in your own way? Ready to bet big on yourself? Then you’re going to find a lot of gold in Part 2, episode 237 of this Side Hustler’s Perspective Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. group coaching, coaching tips, creative coach creative side hustle, perspective-collective, creative podcast, side hustler’s coach, side hustle growth, freelancing, perspective podcast, scotty russell, personal development, creative business, freelancer, coaching program true full 237 adac14db-2a9c-4104-8ed9-e103024e9ccc Pt. 1 - How to Bet Big On Yourself (Fall 2021 Student Spotlight Special) To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/236

---  

Leverage Your Day Job to Fuel Your Dream Job

We’re back for round 5 of a 2-Part Student Spotlight Special featuring my current Fall 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 8–10 creatives like yourself master the art:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

The Fall 2021 students you’re going to love fall into 2 Groups…

Today features Group 1:

Part 2, next week features Group 2:

This is a major commitment in terms of your time, energy, and yes, money...but the growth and mindset shift within your creative pursuits during 12 weeks speaks for itself.

If you’re stuck in your own way and want to bet big on yourself too, you’re going to find a lot of gold in this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at  SideHustlersCoaching.com to get first dibs for an upcoming program.

    ---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 10 Nov 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/236

---  

Leverage Your Day Job to Fuel Your Dream Job

We’re back for round 5 of a 2-Part Student Spotlight Special featuring my current Fall 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 8–10 creatives like yourself master the art:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

The Fall 2021 students you’re going to love fall into 2 Groups…

Today features Group 1:

Part 2, next week features Group 2:

This is a major commitment in terms of your time, energy, and yes, money...but the growth and mindset shift within your creative pursuits during 12 weeks speaks for itself.

If you’re stuck in your own way and want to bet big on yourself too, you’re going to find a lot of gold in this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at  SideHustlersCoaching.com to get first dibs for an upcoming program.

    ---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 1 - How to Bet Big On Yourself (Fall 2021 Student Spotlight Special) Scotty Russell | Creative Business Coach 01:13:39 Stuck in your own way? Ready to bet big on yourself? Then you’re going to find a lot of gold in Part 1, episode 236 of this Side Hustler’s Perspective Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Stuck in your own way? Ready to bet big on yourself? Then you’re going to find a lot of gold in Part 1, episode 236 of this Side Hustler’s Perspective Student Spotlight Coaching Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. true full 236 cce1402c-7d53-45ea-b489-ad205cc9e6d2 Finding Success & Community as an NFT Artist with Justin Mezzell of Grim Syndicate Finding Success + Community as an NFT Artist

Looking for your next big creative opportunity?

Betting on yourself, your creativity, and your future is scary AF.

You have to dive into the unknown without knowing the end outcome: that’s where opportunities and community live.

That’s the story of today’s guest—Justin Mezzell—a modern-day savant in the realms of illustration, digital art, UI/UX design, and copywriting.

He’s also one of the ring leaders and the artist behind the rapidly growing Grim Syndicate NFT community.

But it’s Justin’s story, perspective, empathy, humor, and drive that you’re going to love today. He’s carved out his own lane to success all outside of a full-time day job and being a family man to a wickedly supportive wife and 3 kiddos.

In this episode, we talk shop on opportunities for creators in the NFT space, community building, experimenting, crypto, and all-out focus for a season.

My goal with this episode is to show you how trusting the process and rooting your work in play will lead to your big break one day if you stick with it.

---

RESOURCES & REFERENCES

CONNECT WITH JUSTIN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 3 Nov 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Finding Success + Community as an NFT Artist

Looking for your next big creative opportunity?

Betting on yourself, your creativity, and your future is scary AF.

You have to dive into the unknown without knowing the end outcome: that’s where opportunities and community live.

That’s the story of today’s guest—Justin Mezzell—a modern-day savant in the realms of illustration, digital art, UI/UX design, and copywriting.

He’s also one of the ring leaders and the artist behind the rapidly growing Grim Syndicate NFT community.

But it’s Justin’s story, perspective, empathy, humor, and drive that you’re going to love today. He’s carved out his own lane to success all outside of a full-time day job and being a family man to a wickedly supportive wife and 3 kiddos.

In this episode, we talk shop on opportunities for creators in the NFT space, community building, experimenting, crypto, and all-out focus for a season.

My goal with this episode is to show you how trusting the process and rooting your work in play will lead to your big break one day if you stick with it.

---

RESOURCES & REFERENCES

CONNECT WITH JUSTIN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Finding Success & Community as an NFT Artist with Justin Mezzell of Grim Syndicate Scotty Russell | Creative Business Coach 01:08:57 Justin Mezzell of Grim Syndicate talks shop on opportunities for creators in the NFT space, community building, experimenting, crypto, and all-out focus for a season in today’s Side Hustler’s Perspective Podcast episode 235. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Justin Mezzell of Grim Syndicate talks shop on opportunities for creators in the NFT space, community building, experimenting, crypto, and all-out focus for a season in today’s Side Hustler’s Perspective Podcast episode 235. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, grim syndicate, nft art, solana art, nft illustration, perspective-collective, creative podcast, side hustle growth, nft community, perspective podcast, scotty russell, creative business, personal projects, justin mezzell, nft artist, pfp art true full 235 53ae04e1-78c6-4b2b-ac4d-0b048b6489eb In Memory of Adé Hogue—We Love You Brother FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/ade-hogue-tribute

My brother, Broderick Adé Hogue, sadly passed away this Halloween weekend.

(There is a GoFundMe to help his family here.)

The creative community has been robbed from witnessing an up-and-coming juggernaut that was making a powerful dent in this world…

We’ve not only been robbed by his one-of-a-kind, industry-leading talent…

But by his presence and kind-hearted spirit.

My goal with this episode/blog post is to:

  1. Pay tribute to Ade’s life.
  2. Timestamp some of my favorite experiences with him.
  3. Share some important takeaways he taught me.

Rest easy my dude—keep inspiring the masses in your next life.

Love ya brother. 😭

---

RESOURCES & REFERENCES

]]> Mon, 1 Nov 2021 17:32:12 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/ade-hogue-tribute

My brother, Broderick Adé Hogue, sadly passed away this Halloween weekend.

(There is a GoFundMe to help his family here.)

The creative community has been robbed from witnessing an up-and-coming juggernaut that was making a powerful dent in this world…

We’ve not only been robbed by his one-of-a-kind, industry-leading talent…

But by his presence and kind-hearted spirit.

My goal with this episode/blog post is to:

  1. Pay tribute to Ade’s life.
  2. Timestamp some of my favorite experiences with him.
  3. Share some important takeaways he taught me.

Rest easy my dude—keep inspiring the masses in your next life.

Love ya brother. 😭

---

RESOURCES & REFERENCES

]]> In Memory of Adé Hogue—We Love You Brother Scotty Russell | Creative Business Coach 00:11:38 In memory of Adé Hogue, one of the most talented creatives in our industry that was taken too soon. We love you brother. In memory of Adé Hogue, one of the most talented creatives in our industry that was taken too soon. We love you brother. adé hogue true bonus f051d51e-4d13-4ecc-b267-e31b5238d718 Don’t Forget How to Play & Work Your Life Away FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/234

Support for this episode comes from Adobe Max. Register here for free for their virtual, global creativity conference taking October 26th– 28th.

---

Is your creative work feeling like another mundane day job?

That’s how I’ve felt the past 2 years of being self-employed—my creative biz has become a grind.

Today, I want to share a bit of the shit storms I’ve been navigating this year, as I certainly don’t have it all figured out.

I’m hoping that being vulnerable and sharing what I’m learning about myself may reveal some of your own blind spots while you’re building your creative business.

Within this episode could be the missing link you’ve overlooked or abandoned to get you out of a funk.

The goal: Don’t forget how to play and work your life away…

---

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 27 Oct 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/234

Support for this episode comes from Adobe Max. Register here for free for their virtual, global creativity conference taking October 26th– 28th.

---

Is your creative work feeling like another mundane day job?

That’s how I’ve felt the past 2 years of being self-employed—my creative biz has become a grind.

Today, I want to share a bit of the shit storms I’ve been navigating this year, as I certainly don’t have it all figured out.

I’m hoping that being vulnerable and sharing what I’m learning about myself may reveal some of your own blind spots while you’re building your creative business.

Within this episode could be the missing link you’ve overlooked or abandoned to get you out of a funk.

The goal: Don’t forget how to play and work your life away…

---

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Don’t Forget How to Play & Work Your Life Away Scotty Russell | Creative Business Coach 00:26:16 Learn how creative play could be the missing link you’ve overlooked or abandoned that’s keeping you in a funk in today’s Side Hustler’s Perspective Podcast episode 234. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Learn how creative play could be the missing link you’ve overlooked or abandoned that’s keeping you in a funk in today’s Side Hustler’s Perspective Podcast episode 234. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, perspective-collective, purposeful play, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, creative play true full 234 d8bde4c4-2995-4544-93e5-5ea63403265d How to Land Big Clients Through Personal Projects With Kiel D.M. FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/233

Support for this episode comes from Adobe Max. Register here for free for their virtual, global creativity conference taking October 26th– 28th.

--- 

The Power of Personal Projects

Looking for a proven strategy to land clients that feels like play?

This is the power of personal projects and the doors they can open.

That’s the story of today’s guest—Kiel (Keel) Mutschelknaus (Mut•chick•nouse)—a sorcerer of code, animation, motion graphics, and type.

He’s the wizard behind the Space Type Generator, a personal project that’s helped land him big-name clients like the New York Times, MIT Tech Review, Wall Street Journal, and Apple.

What fascinates me the most is that he has built this success all outside his teaching day job and being a family man to three little nuggets at home.

In this episode, we talk shop on niching down and hiring yourself for a season, focusing on play over making cheddar, showing the work you want, and more.

My goal with this episode is to show how building personal projects around your strange and weird interests are the key to attracting big opportunities.

---

RESOURCES & REFERENCES

CONNECT WITH KIEL

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 20 Oct 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/233

Support for this episode comes from Adobe Max. Register here for free for their virtual, global creativity conference taking October 26th– 28th.

--- 

The Power of Personal Projects

Looking for a proven strategy to land clients that feels like play?

This is the power of personal projects and the doors they can open.

That’s the story of today’s guest—Kiel (Keel) Mutschelknaus (Mut•chick•nouse)—a sorcerer of code, animation, motion graphics, and type.

He’s the wizard behind the Space Type Generator, a personal project that’s helped land him big-name clients like the New York Times, MIT Tech Review, Wall Street Journal, and Apple.

What fascinates me the most is that he has built this success all outside his teaching day job and being a family man to three little nuggets at home.

In this episode, we talk shop on niching down and hiring yourself for a season, focusing on play over making cheddar, showing the work you want, and more.

My goal with this episode is to show how building personal projects around your strange and weird interests are the key to attracting big opportunities.

---

RESOURCES & REFERENCES

CONNECT WITH KIEL

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> How to Land Big Clients Through Personal Projects With Kiel D.M. Scotty Russell | Creative Business Coach 00:50:47 Kiel Mutschelknauswe talks shop on niching down and hiring yourself for a season, focusing on play over making cheddar, showing the work you want, and more in today’s Side Hustler’s Perspective Podcast episode 233. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Kiel Mutschelknauswe talks shop on niching down and hiring yourself for a season, focusing on play over making cheddar, showing the work you want, and more in today’s Side Hustler’s Perspective Podcast episode 233. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, kiel.d.m, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, kiel danger, space type generator, kiel (keel) mutschelknaus, personal projects true full 233 b29f0e48-d804-4ece-9d50-f91cf48e87a2 How to Become a Successful NFT Artist in a Digital World with Musketon NFT Opportunities for Creatives

FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/232

---

Looking for new opportunities to get more reach with your art and design?

I’d like to introduce you to the new and exciting space of NFT’s (aka Non-Fungible Tokens).

Today’s guest—Artist/Illustrator Bert of Musketon—is one of those artists I’ve been watching, and I wanted to bring him in to share his experience so we can get ahead of what’s to come.

Through Bert’s insane attention to detail, his witty/comic relief approach to global/difficult topics, and usage of dynamic color palettes, texture, and depth…

All of this combined has helped him amass a large following with big reach on Instagram, Twitter, Reddit, Facebook, and YouTube.

Creating consistently and building communities through these platforms has helped him explode onto the NFT art scene this year.

In this episode, we talk shop on rooting your work in play, building your brand, and keeping your radar on the new wave of NFT’s, and more.

My goal is to educate you and provide hope for new opportunities in a digital-collecting realm focused on creators. (That way you can jump on early and get a piece of the pie.)

---

RESOURCES & REFERENCES

CONNECT WITH MUSKETON

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 13 Oct 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ NFT Opportunities for Creatives

FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/232

---

Looking for new opportunities to get more reach with your art and design?

I’d like to introduce you to the new and exciting space of NFT’s (aka Non-Fungible Tokens).

Today’s guest—Artist/Illustrator Bert of Musketon—is one of those artists I’ve been watching, and I wanted to bring him in to share his experience so we can get ahead of what’s to come.

Through Bert’s insane attention to detail, his witty/comic relief approach to global/difficult topics, and usage of dynamic color palettes, texture, and depth…

All of this combined has helped him amass a large following with big reach on Instagram, Twitter, Reddit, Facebook, and YouTube.

Creating consistently and building communities through these platforms has helped him explode onto the NFT art scene this year.

In this episode, we talk shop on rooting your work in play, building your brand, and keeping your radar on the new wave of NFT’s, and more.

My goal is to educate you and provide hope for new opportunities in a digital-collecting realm focused on creators. (That way you can jump on early and get a piece of the pie.)

---

RESOURCES & REFERENCES

CONNECT WITH MUSKETON

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> How to Become a Successful NFT Artist in a Digital World with Musketon Scotty Russell | Creative Business Coach 00:56:56 Bert of Musketon talks shop on rooting your work in play, brand building, and the new wave of NFT’s to keep on your radar in today’s Side Hustler’s Perspective Podcast episode 232. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Bert of Musketon talks shop on rooting your work in play, brand building, and the new wave of NFT’s to keep on your radar in today’s Side Hustler’s Perspective Podcast episode 232. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. musketon, creative side hustle, confidence, nft art, nft illustration, perspective-collective, creative podcast, side hustle growth, bert dries, perspective podcast, scotty russell, creative business, nft artist true full 232 b184e93b-6127-4820-9829-7dab0ebf12ab BEST HITS | 184: 30+ Ways to Make Side Hustle Money to Save, Invest, or Pay off Debt Quickly FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-184

--- 

We’re back with another BEST HITS special for you today that’s all about making money!

As always, every 7th week, I take a mental health break to recharge the batteries—as well as dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 184 where I dish out 30+ ways that you can make extra side hustle money!

I break down both quick and mid-to-long-term options that you can act on with or without your creativity.

The goal is to help you:

  • Save up for something…
  • Invest in your creative pursuits or financial future…
  • Pay off debt quickly to take more risks...

This episode is also formatted as a blog post that I’ve slowly added more ideas to over time.

👉  Read the full blog post episode shownotes here.  👈 

Stack this episode with a more recent 3 Part Side Hustle to Main Hustle Series (Episodes 225, 226, and 227) for max motivation and action steps!

If you have an idea to add after listening, just hit me up in my IG DM’s!

---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 6 Oct 2021 14:15:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-184

--- 

We’re back with another BEST HITS special for you today that’s all about making money!

As always, every 7th week, I take a mental health break to recharge the batteries—as well as dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 184 where I dish out 30+ ways that you can make extra side hustle money!

I break down both quick and mid-to-long-term options that you can act on with or without your creativity.

The goal is to help you:

  • Save up for something…
  • Invest in your creative pursuits or financial future…
  • Pay off debt quickly to take more risks...

This episode is also formatted as a blog post that I’ve slowly added more ideas to over time.

👉  Read the full blog post episode shownotes here.  👈 

Stack this episode with a more recent 3 Part Side Hustle to Main Hustle Series (Episodes 225, 226, and 227) for max motivation and action steps!

If you have an idea to add after listening, just hit me up in my IG DM’s!

---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | 184: 30+ Ways to Make Side Hustle Money to Save, Invest, or Pay off Debt Quickly Scotty Russell | Creative Business Coach 00:40:10 Today’s BEST HITS episode shares 30+ actionable ways you can make extra side hustle money to save for a purchase, invest in yourself, or pay off debt quickly! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Today’s BEST HITS episode shares 30+ actionable ways you can make extra side hustle money to save for a purchase, invest in yourself, or pay off debt quickly! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, side hustle money, pay off debt, perspective-collective, invest money, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, save money, making money true bonus ffef157e-0ae6-40a4-b020-e369daedd183 How to Make Moves During Uncertain Times with Grizzly Wheeler, Matt Dawson, & Jason Craig FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/231

---

Keeping the Spark Alive & Finding Opportunities

Struggling to see progress and stay creative during these uncertain times?

We can take advantage of a lot of opportunities buried within the shit storms of life.

Today’s guests are no strangers to making moves despite the chaos.

We’re back for Round 2 featuring my creative collective of bearded brothers: Jason Craig, Josh “Grizzly” Wheeler, and Matt Dawson.

In this episode, we talk shop on keeping the creative spark alive during uncertain times, breeding a professional mindset, leveraging day jobs, and more.

My goal with this episode is to emphasize there are always opportunities to unlock new levels if you stay in the game.

---

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY, MATT, AND JASON

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 29 Sep 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/231

---

Keeping the Spark Alive & Finding Opportunities

Struggling to see progress and stay creative during these uncertain times?

We can take advantage of a lot of opportunities buried within the shit storms of life.

Today’s guests are no strangers to making moves despite the chaos.

We’re back for Round 2 featuring my creative collective of bearded brothers: Jason Craig, Josh “Grizzly” Wheeler, and Matt Dawson.

In this episode, we talk shop on keeping the creative spark alive during uncertain times, breeding a professional mindset, leveraging day jobs, and more.

My goal with this episode is to emphasize there are always opportunities to unlock new levels if you stay in the game.

---

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY, MATT, AND JASON

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> How to Make Moves During Uncertain Times with Grizzly Wheeler, Matt Dawson, & Jason Craig Scotty Russell | Creative Business Coach 00:57:01 If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, perspective-collective, matt dawson, creative podcast, side hustle growth, jason craig, perspective podcast, scotty russell, grizzly wheeler, creative business, stay gray ponyboy true full 231 e94a9b4c-1b65-4263-a136-7272dd74ba06 Austin Saylor of with 4 Tips for Growing a $200k Creative Biz FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/230

---

Building a $200k Creative Biz

Does the thought of creating a six-figure creative biz feel extremely out of reach?

Today’s guest has paid his dues to tap into incredible, lucrative results with his creative business.

I’m talking about my brother Austin Saylor, a full-time lettering animation/motion graphic artist operating under the name Full Harbor.

His story and determination will definitely light a fire under your biscuits to play the long game versus seeking overnight shortcuts.

Today, we discuss his journey of making $200k this year as a freelance motion artist and 4 big tips on how he’s accomplishing it.

We also talk shop on niching down, normalizing money talk, and playing the slow and steady grind.

My goal with this episode is to get you think bigger, take action, and improve your relationship with money.

---

RESOURCES & REFERENCES

CONNECT WITH AUSTIN SAYLOR

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 22 Sep 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/230

---

Building a $200k Creative Biz

Does the thought of creating a six-figure creative biz feel extremely out of reach?

Today’s guest has paid his dues to tap into incredible, lucrative results with his creative business.

I’m talking about my brother Austin Saylor, a full-time lettering animation/motion graphic artist operating under the name Full Harbor.

His story and determination will definitely light a fire under your biscuits to play the long game versus seeking overnight shortcuts.

Today, we discuss his journey of making $200k this year as a freelance motion artist and 4 big tips on how he’s accomplishing it.

We also talk shop on niching down, normalizing money talk, and playing the slow and steady grind.

My goal with this episode is to get you think bigger, take action, and improve your relationship with money.

---

RESOURCES & REFERENCES

CONNECT WITH AUSTIN SAYLOR

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Austin Saylor of with 4 Tips for Growing a $200k Creative Biz Scotty Russell | Creative Business Coach 00:50:55 Austin Saylor of Full Habor shares 4 tips on how to make $200k with your creative biz through niching down and playing the slow and steady grind in today’s Side Hustler’s Perspective Podcast episode 230. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Austin Saylor of Full Habor shares 4 tips on how to make $200k with your creative biz through niching down and playing the slow and steady grind in today’s Side Hustler’s Perspective Podcast episode 230. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, perspective-collective, creative podcast, lettering animation, side hustle growth, perspective podcast, scotty russell, creative business, full harbor, austin saylor, making $200k true full 230 af16943b-5d52-4e07-83c2-63f37ebb9be8 Hoodzpah + Chomp on Freelancing, Selling Merch, & Personal Projects To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/229

Support for this episode comes from Adobe Max.
Register here for free for their virtual, global creativity conference taking October 26th - 28th.

Carving Out Your Own Creative Path

There’s no one specific career path that leads to creative success…

HOWEVER, if you’re sold on chasing the freelance and/or merch path, then you might as well learn from some of the best...

As today’s guests knock out work for both small and big brands while also crushing the merch/product game.

I’m talking about Jen and Amy Hood of Hoodzpah Design and Joshua Ariza of Chomp...or the 3 Hood Triplets as some may call this terrific trio.

Today’s format is a Q&A ripped from Twitter questions submitted by creatives like you.

We talk shop on carving out time to play, creating merch, working with small-to-large clients, and more!

My goal with this episode is to prove that there’s room for everyone at the table as you carve out your own unique path.

CHOMP PROMO: Listeners can use code PERSPECTIVE at checkout for 20% off some fresh Chomp drip!

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH HOODZPAH + CHOMP

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 15 Sep 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/229

Support for this episode comes from Adobe Max.
Register here for free for their virtual, global creativity conference taking October 26th - 28th.

Carving Out Your Own Creative Path

There’s no one specific career path that leads to creative success…

HOWEVER, if you’re sold on chasing the freelance and/or merch path, then you might as well learn from some of the best...

As today’s guests knock out work for both small and big brands while also crushing the merch/product game.

I’m talking about Jen and Amy Hood of Hoodzpah Design and Joshua Ariza of Chomp...or the 3 Hood Triplets as some may call this terrific trio.

Today’s format is a Q&A ripped from Twitter questions submitted by creatives like you.

We talk shop on carving out time to play, creating merch, working with small-to-large clients, and more!

My goal with this episode is to prove that there’s room for everyone at the table as you carve out your own unique path.

CHOMP PROMO: Listeners can use code PERSPECTIVE at checkout for 20% off some fresh Chomp drip!

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH HOODZPAH + CHOMP

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Hoodzpah + Chomp on Freelancing, Selling Merch, & Personal Projects Scotty Russell | Creative Business Coach 01:03:38 Hoodzpah and Chomp Brand share tips for carving out time to play, creating merch, working with small-to-large clients, and more in today’s Side Hustler’s Perspective Podcast episode 229. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Hoodzpah and Chomp Brand share tips for carving out time to play, creating merch, working with small-to-large clients, and more in today’s Side Hustler’s Perspective Podcast episode 229. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, joshua ariza, chomp brand, perspective-collective, jen hood, creative podcast, amy hood, side hustle growth, hoodzpah, perspective podcast, scotty russell, creative business true full 229 854c09b2-9fcf-4304-aaf9-9c071b30fe50 Jeremy Mura on Mindset, Multiple Income Streams, & Tips for Consistency FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/228

You Can Crush a Side Hustle Outside a 9–5

Struggling to gain traction as you obsess over likes, followers, money, and clients?

What if personal development, mindset, and habits are the keys to attaining the results you’re seeking?

Today’s guest, Jeremy Mura, has put a huge focus on doing the internal work at an early age—and because of that—he’s experiencing the external results many of us dream of living out.

He’s a full-time brand designer + strategist who’s collaborated with brands like American Express and Skillshare.

He also educates and creates resources for thousands of creatives worldwide through his digital products, courses, and Mura Academy.

In today’s episode, we share the power of personal development, tips for consistency, creating multiple income streams, and more.

My goal with this episode is to spotlight the importance of first doing the internal work before getting wrapped up in the external results.

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH JEREMY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 8 Sep 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/228

You Can Crush a Side Hustle Outside a 9–5

Struggling to gain traction as you obsess over likes, followers, money, and clients?

What if personal development, mindset, and habits are the keys to attaining the results you’re seeking?

Today’s guest, Jeremy Mura, has put a huge focus on doing the internal work at an early age—and because of that—he’s experiencing the external results many of us dream of living out.

He’s a full-time brand designer + strategist who’s collaborated with brands like American Express and Skillshare.

He also educates and creates resources for thousands of creatives worldwide through his digital products, courses, and Mura Academy.

In today’s episode, we share the power of personal development, tips for consistency, creating multiple income streams, and more.

My goal with this episode is to spotlight the importance of first doing the internal work before getting wrapped up in the external results.

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH JEREMY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Jeremy Mura on Mindset, Multiple Income Streams, & Tips for Consistency Scotty Russell | Creative Business Coach 00:51:38 Jeremy Mura shares the power of personal development, tips for consistency, creating multiple income streams, and more in today’s Side Hustler’s Perspective Podcast episode 228. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Jeremy Mura shares the power of personal development, tips for consistency, creating multiple income streams, and more in today’s Side Hustler’s Perspective Podcast episode 228. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, mura academy, jeremy mura, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, multiple income streams, creative business, graphic design, brand strategy true full 228 3cca2f55-adcc-402e-9307-728e6e5cb4a3 Saving & Investing for Financial Freedom (Side Hustle to Main Hustle Pt. 3) FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/227

---

Paving a Path to Time & Financial Freedom

It’s time to close up shop on this 3-Part Side Hustle to Main Hustle Series.

We’re picking back up from Pt. 2 and the simple 5-step system for getting your money right:

  1. Set up your budget.
  2. Spend less than you make.
  3. Get out of debt.
  4. Save up a rainy day fund.
  5. Invest in wealth-generating assets.

I want to stress the importance of getting out of debt first and controlling your money habits in Pt. 2 before you set your sights on what we discuss in Pt. 3.

Today, we’ll tackle steps 4 and 5 and get started with saving and investing.

My goal for this episode is to plant some seeds to attain time and financial freedom and begin to build generational wealth.

Money isn’t everything, but it’s a powerful tool that can change the game for you and your family's future family!

RESOURCES & REFERENCES

Ep 225: Side Hustle to Main Hustle Pt. 1

Ep 226: Side Hustle to Main Hustle Pt. 2

Ep 184: 30+ Ways to Make Side Hustle Money

Book: Total Money Makeover

Book: Profit First

Book: I Will Teach You to Be Rich

Book: The Simple Path to Wealth

Book: You’re a Badass at Making Money

Coinbase Referral

BlockFi Referral

Celsius Referral

Join the Side Hustler’s Coaching Waitlist

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 1 Sep 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/227

---

Paving a Path to Time & Financial Freedom

It’s time to close up shop on this 3-Part Side Hustle to Main Hustle Series.

We’re picking back up from Pt. 2 and the simple 5-step system for getting your money right:

  1. Set up your budget.
  2. Spend less than you make.
  3. Get out of debt.
  4. Save up a rainy day fund.
  5. Invest in wealth-generating assets.

I want to stress the importance of getting out of debt first and controlling your money habits in Pt. 2 before you set your sights on what we discuss in Pt. 3.

Today, we’ll tackle steps 4 and 5 and get started with saving and investing.

My goal for this episode is to plant some seeds to attain time and financial freedom and begin to build generational wealth.

Money isn’t everything, but it’s a powerful tool that can change the game for you and your family's future family!

RESOURCES & REFERENCES

Ep 225: Side Hustle to Main Hustle Pt. 1

Ep 226: Side Hustle to Main Hustle Pt. 2

Ep 184: 30+ Ways to Make Side Hustle Money

Book: Total Money Makeover

Book: Profit First

Book: I Will Teach You to Be Rich

Book: The Simple Path to Wealth

Book: You’re a Badass at Making Money

Coinbase Referral

BlockFi Referral

Celsius Referral

Join the Side Hustler’s Coaching Waitlist

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Saving & Investing for Financial Freedom (Side Hustle to Main Hustle Pt. 3) Scotty Russell | Creative Business Coach 00:44:56 Pt. 3 of the Side Hustle to Main Hustle series provides the early steps for attaining time and financial freedom while building generational wealth. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Pt. 3 of the Side Hustle to Main Hustle series provides the early steps for attaining time and financial freedom while building generational wealth. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, time freedom, saving money, perspective-collective, saving & investing 101, creative podcast, investing made simple, side hustle growth, financial freedom, perspective podcast, scotty russell, financial literacy, creative business, generational wealth true full 227 eb52fa60-41d7-487d-9b8d-acff2a46b93b Taking Control of Your Money (Side Hustle to Main Hustle Pt. 2) FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/226 

---

Taking Control of Your Hard Earned Money

Is your poor relationship with money holding your dreams hostage?

Last week, we kicked off this 3-Part Side Hustle to Main Hustle Series.

Part 1 (Ep 225) focused on rewiring your mind to win, make bold decisions, and take action.

In Part 2 (Ep 226) and 3 (Ep 227), we set you up for financial success with a 5-step system:

  1. Set up your budget.
  2. Spend less than you make.
  3. Get out of debt.
  4. Save up a rainy day fund.
  5. Invest in wealth-generating assets.

Today, we will focus specifically on getting started with budgeting, spending, and getting out of debt.

These areas will radically impact your side hustle pursuits and your dreams of making the full-time leap one day like they’ve done for me.

My goal with this is to help you get control of your money and use it as a tool to create your future side hustle freedom.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 25 Aug 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/226 

---

Taking Control of Your Hard Earned Money

Is your poor relationship with money holding your dreams hostage?

Last week, we kicked off this 3-Part Side Hustle to Main Hustle Series.

Part 1 (Ep 225) focused on rewiring your mind to win, make bold decisions, and take action.

In Part 2 (Ep 226) and 3 (Ep 227), we set you up for financial success with a 5-step system:

  1. Set up your budget.
  2. Spend less than you make.
  3. Get out of debt.
  4. Save up a rainy day fund.
  5. Invest in wealth-generating assets.

Today, we will focus specifically on getting started with budgeting, spending, and getting out of debt.

These areas will radically impact your side hustle pursuits and your dreams of making the full-time leap one day like they’ve done for me.

My goal with this is to help you get control of your money and use it as a tool to create your future side hustle freedom.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Taking Control of Your Money (Side Hustle to Main Hustle Pt. 2) Scotty Russell | Creative Business Coach 00:30:22 Pt. 2 of the Side Hustle to Main Hustle series highlights how to take control of your money by creating a budget, curbing spending behaviors, and attacking debt. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Pt. 2 of the Side Hustle to Main Hustle series highlights how to take control of your money by creating a budget, curbing spending behaviors, and attacking debt. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, side hustle money creative business, perspective-collective, eliminating debt, creative podcast, side hustle growth, perspective podcast, scotty russell, total money makeover, money struggles, financial literacy, dave ramsey, getting out of debt true full 226 18be2974-5e2e-4391-87b4-29bb80e0d6b7 Rewire Your Mind to Win (Side Hustle to Main Hustle Pt. 1) FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/225 

---

Turning Your Side Hustle into Your Main Hustle

Struggling to make gains with your creative side hustle?

Chances are you’ve skipped the major first step that long-term success is built on...

We’re entering a new season of this show (Side Hustler’s Perspective Podcast) where my mission is to put you in a position to turn your side hustle into your main hustle outside your day job, family, and life responsibilities.

Today, we kick off a 3-Part Side Hustle to Main Hustle Series. I’ll break down my journey as well as the mindset and money practices I’ve put into place to turn my side hustle into my main hustle (and HOW you can do it too).

Part 1 focuses on rewiring your mind to win, make bold decisions, and take action.

Part 2 focuses on getting control of your money.

Part 3 focuses on putting you in a position to attain financial freedom.

Today will specifically highlight how the future success of yourself, your business, and your net worth all depend on the level of investment you make in your personal development.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 18 Aug 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/225 

---

Turning Your Side Hustle into Your Main Hustle

Struggling to make gains with your creative side hustle?

Chances are you’ve skipped the major first step that long-term success is built on...

We’re entering a new season of this show (Side Hustler’s Perspective Podcast) where my mission is to put you in a position to turn your side hustle into your main hustle outside your day job, family, and life responsibilities.

Today, we kick off a 3-Part Side Hustle to Main Hustle Series. I’ll break down my journey as well as the mindset and money practices I’ve put into place to turn my side hustle into my main hustle (and HOW you can do it too).

Part 1 focuses on rewiring your mind to win, make bold decisions, and take action.

Part 2 focuses on getting control of your money.

Part 3 focuses on putting you in a position to attain financial freedom.

Today will specifically highlight how the future success of yourself, your business, and your net worth all depend on the level of investment you make in your personal development.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Rewire Your Mind to Win (Side Hustle to Main Hustle Pt. 1) Scotty Russell | Creative Business Coach 00:22:45 Pt. 1 of the Side Hustle to Main Hustle series highlights how the future success of yourself, your business, and your net worth all depends on the level of investment you make in your personal development. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. Pt. 1 of the Side Hustle to Main Hustle series highlights how the future success of yourself, your business, and your net worth all depends on the level of investment you make in your personal development. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @sidehustlersperspective—and let’s connect. creative side hustle, perspective-collective, creative podcast, side hustle freedom roadmap, side hustle growth, perspective podcast, scotty russell, creative personal development, creative business true full 225 5a80c2b8-76e0-4bb0-bdf7-7a6f607fe762 BEST HITS | PP 82: Propaganda on Planting Grenades & Throwing Spaghetti at the Wall Need a heavy dose of inspiration for a mid-week boost?

We’re back with another BEST HITS special for you today.

As always, every 7th week, I take a mental health break to recharge the batteries, as well as dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 82 featuring spoken word behemoth Jason Petty of Propaganda (AKA Prop Hip Hop).

Not only is he an incredible lyricist, but he also has a brilliant mind and knows how to make an impact with his words far beyond music.

He’s the Host of The Hood Politics Podcast and recent author of the Book: Terraform: Building a Better World.

You’re definitely going to be fired up and a fan of Prop after listening to us talk shop.

RESOURCES & REFERENCES

CONNECT WITH PROP

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 11 Aug 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Need a heavy dose of inspiration for a mid-week boost?

We’re back with another BEST HITS special for you today.

As always, every 7th week, I take a mental health break to recharge the batteries, as well as dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 82 featuring spoken word behemoth Jason Petty of Propaganda (AKA Prop Hip Hop).

Not only is he an incredible lyricist, but he also has a brilliant mind and knows how to make an impact with his words far beyond music.

He’s the Host of The Hood Politics Podcast and recent author of the Book: Terraform: Building a Better World.

You’re definitely going to be fired up and a fan of Prop after listening to us talk shop.

RESOURCES & REFERENCES

CONNECT WITH PROP

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | PP 82: Propaganda on Planting Grenades & Throwing Spaghetti at the Wall Scotty Russell | Creative Business Coach 00:57:36 Today’s BEST HITS episode features hip-hop and spoken word artists, Jason Petty of Propaganda. We talk shop on benefiting from failure as an artist, experimentation, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Today’s BEST HITS episode features hip-hop and spoken word artists, Jason Petty of Propaganda. We talk shop on benefiting from failure as an artist, experimentation, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, propaganda, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, prop hip hop, jason petty true bonus 568a5811-9b58-40d1-bbd9-ba3e308df5a4 Samborghini on Crushing a Successful Side Hustle Outside a Day Job FULL SHOWNOTES

To view the full episode show notes, visit:  https://www.perspective-collective.com/perspectivepodcast/224

-------------------------------------------------------------------------------------------------------------------------------

You Can Crush a Side Hustle Outside a 9-5

Feeling like the only way to gain clout is to be a successfully self-employed creative?

I’m here to dispel the bullshit and show you examples of people crushing it in the industry AND proudly slaying a 9–5 as well.

That’s what you can expect from today’s guest, Sam Bledsoe, who throws down under the alias of Samborghini.

Sam clocks in at his day job at Universal Music Group knocking out dope tee designs for some of the biggest artists in the music industry like Migos, Pop Smoke, Katy Perry, Billie Eilish, and more.

On the side, his personal work is being slung all over the US in Tillys, Zumiez, and PacSun.

He’s also co-founder of KernClub, a type foundry that consistently kicks out fresh fonts to spice up your design work. 

In today’s episode, we share side hustle tips for making shareable work, building routines, managing your time, making merch and fonts, and more.

With this episode, I’m here to prove you can make big waves with your personal work outside a day job.

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH SAMBORGHINI

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 4 Aug 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit:  https://www.perspective-collective.com/perspectivepodcast/224

-------------------------------------------------------------------------------------------------------------------------------

You Can Crush a Side Hustle Outside a 9-5

Feeling like the only way to gain clout is to be a successfully self-employed creative?

I’m here to dispel the bullshit and show you examples of people crushing it in the industry AND proudly slaying a 9–5 as well.

That’s what you can expect from today’s guest, Sam Bledsoe, who throws down under the alias of Samborghini.

Sam clocks in at his day job at Universal Music Group knocking out dope tee designs for some of the biggest artists in the music industry like Migos, Pop Smoke, Katy Perry, Billie Eilish, and more.

On the side, his personal work is being slung all over the US in Tillys, Zumiez, and PacSun.

He’s also co-founder of KernClub, a type foundry that consistently kicks out fresh fonts to spice up your design work. 

In today’s episode, we share side hustle tips for making shareable work, building routines, managing your time, making merch and fonts, and more.

With this episode, I’m here to prove you can make big waves with your personal work outside a day job.

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH SAMBORGHINI

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Samborghini on Crushing a Successful Side Hustle Outside a Day Job Scotty Russell | Creative Business Coach 00:51:37 Sam Bledsoe of Samborghini shares side hustle tips for making shareable work, routines, time management, merch, fonts, and more in today’s Perspective Podcast episode 224. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Sam Bledsoe of Samborghini shares side hustle tips for making shareable work, routines, time management, merch, fonts, and more in today’s Perspective Podcast episode 224. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, sam bledsoe, merch design, fonts, perspective-collective, creative podcast, side hustle growth, samborghini, perspective podcast, scotty russell, creative business, kern club, personal brand, streetwear true full 224 6b8282ea-4c04-4d43-bea0-1a41f6f34c28 Overwhelmed & Burnt Out? Doing This Will Help FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/223

---

How to Know When You’re Doing Too Much

I’ve learned over the years that my No.1 culprit for anxiety, stress, and burnout is...

DOING TOO MUCH.

For years, I've always felt like I had to do ALL the things ALL the time.⁣

This stemmed from feeling like I got a late start, and/or I wasn’t doing enough compared to everyone I looked up to.⁣

I saw quick growth early on by saying YES to everything...

But then it led to some seriously defeating plateaus.

I want to share today how I’ve been able to constantly get myself “unstuck” over the years.

It’s all about my daily mindset and motto that’s helped me explode my once-hobby and side hustle into a full-time dream job.

The goal of this episode is to show you how to reduce the overwhelm and increase your focus, so you can experience more results.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 28 Jul 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/223

---

How to Know When You’re Doing Too Much

I’ve learned over the years that my No.1 culprit for anxiety, stress, and burnout is...

DOING TOO MUCH.

For years, I've always felt like I had to do ALL the things ALL the time.⁣

This stemmed from feeling like I got a late start, and/or I wasn’t doing enough compared to everyone I looked up to.⁣

I saw quick growth early on by saying YES to everything...

But then it led to some seriously defeating plateaus.

I want to share today how I’ve been able to constantly get myself “unstuck” over the years.

It’s all about my daily mindset and motto that’s helped me explode my once-hobby and side hustle into a full-time dream job.

The goal of this episode is to show you how to reduce the overwhelm and increase your focus, so you can experience more results.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Overwhelmed & Burnt Out? Doing This Will Help Scotty Russell | Creative Business Coach 00:19:51 Today’s episode is going to break down how I get myself “unstuck” over the years as well as how to reduce overwhelm, increase focus, and see more results. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Today’s episode is going to break down how I get myself “unstuck” over the years as well as how to reduce overwhelm, increase focus, and see more results. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, essentialism false full 223 51a1196e-f6d8-4cae-b69e-af41b017a481 Aaron Straker on Getting Creatively Fit by Getting Physically Fit FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/222

-------------------------------------------------------------------------

Getting Creatively Fit by Getting Physically Fit

Looking for actionable ways to improve your wellness while simultaneously growing your creative biz?

Today’s guest is on a mission to help us become more physically fit, so we can become more creatively fit.

I’m stoked to bring on the show today my Nutrition and Training Coach, Aaron Straker of Straker Nutrition Co.

He’s a Digital Nomad who is growing his popular Metabolic Protocol Program and Eat. Train. Prosper. Podcast 

In today’s episode, we talk about the power of investing in yourself, as well as talking shop on boosting appearance, mood, productivity, and more!

My goal is to inspire you to start putting your wellness and self-care first, so you can reap the rewards in the creative (and confidence) department.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH AARON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 21 Jul 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/222

-------------------------------------------------------------------------

Getting Creatively Fit by Getting Physically Fit

Looking for actionable ways to improve your wellness while simultaneously growing your creative biz?

Today’s guest is on a mission to help us become more physically fit, so we can become more creatively fit.

I’m stoked to bring on the show today my Nutrition and Training Coach, Aaron Straker of Straker Nutrition Co.

He’s a Digital Nomad who is growing his popular Metabolic Protocol Program and Eat. Train. Prosper. Podcast 

In today’s episode, we talk about the power of investing in yourself, as well as talking shop on boosting appearance, mood, productivity, and more!

My goal is to inspire you to start putting your wellness and self-care first, so you can reap the rewards in the creative (and confidence) department.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH AARON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Aaron Straker on Getting Creatively Fit by Getting Physically Fit Scotty Russell | Creative Business Coach 00:52:07 Aaron Straker of Straker Nutrition talks shop about the power of investing in yourself, boosting appearance, mood, productivity, and more in today’s Perspective Podcast episode 222. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Aaron Straker of Straker Nutrition talks shop about the power of investing in yourself, boosting appearance, mood, productivity, and more in today’s Perspective Podcast episode 222. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creatives that life, creative side hustle, aaron straker, perspective-collective, creative podcast, wellness lifestyle, side hustle growth, perspective podcast, scotty russell, creative business, creatively fit, straker nutrition co., metabolic performance protocol true full 222 d68befbb-ebe7-41c6-9683-8621ce12abb2 Katie and Ilana of Loomier on Basics of Licensing, Outreach, & Creative Marketing FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/221

--------------------------------------------------------------------------

The Basics of Licensing, Outreach, & Creative Marketing

Struggling to flip on the creative business switch to scale your business and make more profit?

Today’s guests, Katie Johnson and Ilana Griffo of Loomier, help artists take the fear out of business.

They’ve created a one-stop-shop with helpful tools, courses, resources, and community to put you in a position to crush your creative biz.

Katie and Ilana still grind on the side doing freelance and licensing while selling their own product lines and resources that brings in that appealing passive income.

In today’s episode, we talk shop on the basics of licensing, repurposing your work, getting good at selling, and more!

The goal of this episode is to help you become more profitable with your creative craft!

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH LOOMIER

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 14 Jul 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/221

--------------------------------------------------------------------------

The Basics of Licensing, Outreach, & Creative Marketing

Struggling to flip on the creative business switch to scale your business and make more profit?

Today’s guests, Katie Johnson and Ilana Griffo of Loomier, help artists take the fear out of business.

They’ve created a one-stop-shop with helpful tools, courses, resources, and community to put you in a position to crush your creative biz.

Katie and Ilana still grind on the side doing freelance and licensing while selling their own product lines and resources that brings in that appealing passive income.

In today’s episode, we talk shop on the basics of licensing, repurposing your work, getting good at selling, and more!

The goal of this episode is to help you become more profitable with your creative craft!

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH LOOMIER

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Katie and Ilana of Loomier on Basics of Licensing, Outreach, & Creative Marketing Scotty Russell | Creative Business Coach 00:52:09 Katie Johnson and Ilana Griffo of Loomier talk shop on the basics of licensing, repurposing your work, getting good at selling, and more in today’s Perspective Podcast episode 221. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Katie Johnson and Ilana Griffo of Loomier talk shop on the basics of licensing, repurposing your work, getting good at selling, and more in today’s Perspective Podcast episode 221. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, art licensing, creative marketing, ilano griffo, marketing for creatives, perspective-collective, creative podcast, side hustle growth, loomier, perspective podcast, scotty russell, creative business, katie johnson true full 221 c95f7998-66e7-4ede-8361-2c125384f51b Why it’s OKAY for People to Unfollow You FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/220

---

Why it’s OKAY (and Healthy) for People to Unfollow You

One of the hardest pills for me to swallow while playing this creative game is this:

Not everyone will love you OR your work…

(Maybe you’re one of the lucky souls whom this shit doesn’t bother.)

But, if you’re a recovering people-pleaser like I am, it’s a hard truth that takes time to embrace.

Hence why my forever motto is, “You can’t make everyone happy, you’re not pizza!”

In today’s episode, I'm going to break down why it’s GOOD for people to unfollow you (or unsubscribe).

That way, you’re in a better mindset to embrace it and use it as a springboard to take your creative pursuits to the next level—where your foundation is solely built on producing and sharing work that’s true to your core.

I’ll also share some of my biggest lessons learned on how to shift this into a more positive and productive perspective.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 7 Jul 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/220

---

Why it’s OKAY (and Healthy) for People to Unfollow You

One of the hardest pills for me to swallow while playing this creative game is this:

Not everyone will love you OR your work…

(Maybe you’re one of the lucky souls whom this shit doesn’t bother.)

But, if you’re a recovering people-pleaser like I am, it’s a hard truth that takes time to embrace.

Hence why my forever motto is, “You can’t make everyone happy, you’re not pizza!”

In today’s episode, I'm going to break down why it’s GOOD for people to unfollow you (or unsubscribe).

That way, you’re in a better mindset to embrace it and use it as a springboard to take your creative pursuits to the next level—where your foundation is solely built on producing and sharing work that’s true to your core.

I’ll also share some of my biggest lessons learned on how to shift this into a more positive and productive perspective.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Why it’s OKAY for People to Unfollow You Scotty Russell | Creative Business Coach 00:16:22 Today’s episode is going to break down why it’s GOOD for people to unfollow you (or unsubscribe). Plus I’ll share how to spin this into a positive, productive perspective. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Today’s episode is going to break down why it’s GOOD for people to unfollow you (or unsubscribe). Plus I’ll share how to spin this into a positive, productive perspective. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. community building, people-pleasing, creative side hustle, creative mindset, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, growing a following, creative community true full 220 3874cfe8-1ceb-44d9-b43b-afac6cb8611a Karen Nguyen on Slowly Scaling a Profitable Side Hustle Outside a Day Job FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/219

------------------------------------------------------------------------------------------

Slowly Scaling a Profitable Side Hustle

Stressing out because you haven’t figured out how to grow your hobby into a profitable side hustle?

Kill the pressure and give yourself a break—it takes time to find your groove.

Today’s guest took her sweet time to find her groove, too. Karen Nguyen of the Sweet Afternoon Bake Shop has patiently scaled her baking hobby into a profitable side hustle (while growing a large following around it).

She’s known for dishing out desserts on the daily and treating Canadians to tasty treat boxes.

In today’s episode, Karen goes deep on how to slowly monetize your side hustle, create and repurpose content, manage your time more effectively, and more!

If you’re ready to take the next steps to taking yourself seriously and scaling your side hustle, you’re going to eat this one up.

------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH KAREN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 30 Jun 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/219

------------------------------------------------------------------------------------------

Slowly Scaling a Profitable Side Hustle

Stressing out because you haven’t figured out how to grow your hobby into a profitable side hustle?

Kill the pressure and give yourself a break—it takes time to find your groove.

Today’s guest took her sweet time to find her groove, too. Karen Nguyen of the Sweet Afternoon Bake Shop has patiently scaled her baking hobby into a profitable side hustle (while growing a large following around it).

She’s known for dishing out desserts on the daily and treating Canadians to tasty treat boxes.

In today’s episode, Karen goes deep on how to slowly monetize your side hustle, create and repurpose content, manage your time more effectively, and more!

If you’re ready to take the next steps to taking yourself seriously and scaling your side hustle, you’re going to eat this one up.

------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH KAREN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Karen Nguyen on Slowly Scaling a Profitable Side Hustle Outside a Day Job Scotty Russell | Creative Business Coach 00:48:42 Karen Nguyen of Sweet Afternoon talks shop on how to slowly monetize your side hustle, create and repurpose content, manage your time, and more in today’s Perspective Podcast episode 219. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Karen Nguyen of Sweet Afternoon talks shop on how to slowly monetize your side hustle, create and repurpose content, manage your time, and more in today’s Perspective Podcast episode 219. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, content strategy, sweet afternoon, marketing for creatives, karen nguyen, baked goods, perspective-collective, creative podcast, content creation, side hustle growth, perspective podcast, scotty russell, creative business true full 219 eb2f47ee-c9a6-4760-bd61-08cbef2d4a13 BEST HITS | PP 117: James Victore on Dangerous Ideas & Making a Living as a Bold Creative We’re back with another BEST HITS special for you today.

As always, every 7th week, I take a mental health break to recharge the batteries, as well as dig into the archives to replay a listener fave you may have never heard!

Today, I’m resharing episode 117 featuring the James Freakin’ Victore.

This dude brings an absurd amount of bold, tough love and extremely empowering energy to the table.

Your earholes and heart will be grateful after listening.

We’re back next week to feature my homegirl Karen Nyguen of Sweet Afternoon Baked Goods!

Stay tuned and let’s get into this banger featuring James Victore.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH JAMES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 23 Jun 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ We’re back with another BEST HITS special for you today.

As always, every 7th week, I take a mental health break to recharge the batteries, as well as dig into the archives to replay a listener fave you may have never heard!

Today, I’m resharing episode 117 featuring the James Freakin’ Victore.

This dude brings an absurd amount of bold, tough love and extremely empowering energy to the table.

Your earholes and heart will be grateful after listening.

We’re back next week to feature my homegirl Karen Nyguen of Sweet Afternoon Baked Goods!

Stay tuned and let’s get into this banger featuring James Victore.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH JAMES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | PP 117: James Victore on Dangerous Ideas & Making a Living as a Bold Creative Scotty Russell | Creative Business Coach 00:48:43 Today’s BEST HITS episode features the iconic legend, James Victore. We talk shop on avoiding being oatmeal, using adversity as your teacher, living a bold life, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Today’s BEST HITS episode features the iconic legend, James Victore. We talk shop on avoiding being oatmeal, using adversity as your teacher, living a bold life, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, perspective-collective, creative podcast, james victore, side hustle growth, perspective podcast, scotty russell, dangerous ideas, creative business, feck perfuction, bold creative true bonus 6b92b0ad-17ba-46a2-8c7b-9840c679f9ed Maggie of LittlePatterns on Pricing Your Illustration Work Pricing Your Illustration Work Made Easy

Does trying to price your creative work stress you out?

What if there was a way to simplify the game, especially in terms of usage, rights, and licensing?

We have the Magnificent Maggie Enterrios of the Lovely LittlePatterns back on our show today.

She’s been a hired weapon for clients like Drake, Apple, Alpro, and for alcohol, beauty, and food-related brands seeking her proprietary botanical illustration skills.

In today’s episode, Maggie goes deep on how to price your illustration work, usage rights, negotiating, and more.

If you’re ready to step your game up, communicate your value, and charge what you're worth, then you’re going to love this one.

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH MAGGIE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 16 Jun 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Pricing Your Illustration Work Made Easy

Does trying to price your creative work stress you out?

What if there was a way to simplify the game, especially in terms of usage, rights, and licensing?

We have the Magnificent Maggie Enterrios of the Lovely LittlePatterns back on our show today.

She’s been a hired weapon for clients like Drake, Apple, Alpro, and for alcohol, beauty, and food-related brands seeking her proprietary botanical illustration skills.

In today’s episode, Maggie goes deep on how to price your illustration work, usage rights, negotiating, and more.

If you’re ready to step your game up, communicate your value, and charge what you're worth, then you’re going to love this one.

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH MAGGIE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Maggie of LittlePatterns on Pricing Your Illustration Work Scotty Russell | Creative Business Coach 00:54:46 Maggie Enterrios of LittlePatterns goes deep on how to price your illustration work, usage rights, negotiating, and more in today’s Perspective Podcast episode 218. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Maggie Enterrios of LittlePatterns goes deep on how to price your illustration work, usage rights, negotiating, and more in today’s Perspective Podcast episode 218. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, maggie enterrios, littlepatterns, commercial illustrator, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, usage rights, licensing, creative business, pricing for creatives, client negotiation true full 218 c541aaaa-f4a0-4e4a-8ba0-ab8266b239d7 Blaze Your Own Creative Path on Your Own Terms Blazing Your Own Creative Path

I’ve learned in my 11-ish years of grinding on the side post-college there is no “one-size-fits-all” creative career path.

I used to try and follow in my idol’s footsteps the realms of art, design, podcasting, speaking, etc.

However, following someone else’s path only made me feel like an unfulfilled and unsuccessful version 2.0 of them.

Instead, I decided to bet on myself and do things my way OUTSIDE a day job, family, and life responsibilities.

That’s what blazing your own path is all about:

  • Making moves on your own terms.
  • Being patient and NOT seeking shortcuts.
  • Staying focused with your eyes on the prize.

My goal with this episode is to put you in a position to do your thing full-time one day.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 9 Jun 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Blazing Your Own Creative Path

I’ve learned in my 11-ish years of grinding on the side post-college there is no “one-size-fits-all” creative career path.

I used to try and follow in my idol’s footsteps the realms of art, design, podcasting, speaking, etc.

However, following someone else’s path only made me feel like an unfulfilled and unsuccessful version 2.0 of them.

Instead, I decided to bet on myself and do things my way OUTSIDE a day job, family, and life responsibilities.

That’s what blazing your own path is all about:

  • Making moves on your own terms.
  • Being patient and NOT seeking shortcuts.
  • Staying focused with your eyes on the prize.

My goal with this episode is to put you in a position to do your thing full-time one day.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Blaze Your Own Creative Path on Your Own Terms Scotty Russell | Creative Business Coach 00:22:06 There is no “one-size-fits-all” creative career path. My goal with this episode is to put you in a position to do your thing full-time one day. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. There is no “one-size-fits-all” creative career path. My goal with this episode is to put you in a position to do your thing full-time one day. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, blaze your own path, perspective-collective, creative podcast, side hustle growth, bet on yourself, perspective podcast, scotty russell, creative business, creative career true full 217 50a3a7c9-f095-413f-92b9-c5c5890e8454 Tom Ross on How to Grow an Engaged Community How to Grow an Engaged Community That Gives a Shit

Struggling to get people to care about you, your work, and your vision?

Today, we have a previous guest back: my brother Tom Ross, CEO of Design Cuts, and Co-Host of The Honest Designers and Biz Buds podcast.

He’s a marketing wizard who helps entrepreneurs (and even creatives like you and I am) build engaged communities!

In today’s episode, Tom drops a TON of helpful/tactical info on defining your audience, getting people to care, creating super fans, and more!

If you’re ready to flip on the marketing switch and build an engaged community around what you do, then this one you’ll wanna listen to this one TWICE.

DOWNLOAD THE COMMUNITY MANUAL

If you want to support Tom and go deeper on what he shared today, go and grab his book for FREE here: http://communitymanual.com/

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH TOM

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 2 Jun 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ How to Grow an Engaged Community That Gives a Shit

Struggling to get people to care about you, your work, and your vision?

Today, we have a previous guest back: my brother Tom Ross, CEO of Design Cuts, and Co-Host of The Honest Designers and Biz Buds podcast.

He’s a marketing wizard who helps entrepreneurs (and even creatives like you and I am) build engaged communities!

In today’s episode, Tom drops a TON of helpful/tactical info on defining your audience, getting people to care, creating super fans, and more!

If you’re ready to flip on the marketing switch and build an engaged community around what you do, then this one you’ll wanna listen to this one TWICE.

DOWNLOAD THE COMMUNITY MANUAL

If you want to support Tom and go deeper on what he shared today, go and grab his book for FREE here: http://communitymanual.com/

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH TOM

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Tom Ross on How to Grow an Engaged Community Scotty Russell | Creative Business Coach 00:58:38 Tom Ross drops a TON of helpful/tactical info on defining your audience, getting people to care, creating super fans, and more in today’s Perspective Podcast episode 216. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Tom Ross drops a TON of helpful/tactical info on defining your audience, getting people to care, creating super fans, and more in today’s Perspective Podcast episode 216. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. community building, creative side hustle, creative marketing, marketing for creatives, marketing tips, perspective-collective, creative podcast, creative entrepreneur, side hustle growth, perspective podcast, scotty russell, creative business, tom ross, grow your audience true full 216 45da17da-2e9d-4299-94d5-063be6c1a2e5 Allan Peters with Tips for Growing Your Online Following Gain More Traction on Social Media

Struggling to gain traction on social media? 

If you want to inject a spark into your work, you’ll love today’s guest, Allan Peters of Peters Design Co.

He’s worked with major brands like Nike, Star Wars, Dream Works, ESPN, and Patagonia while being recognized by design behemoths like Communication Arts and How Magazine.

In today’s episode, Allan and I talk shop on:

  • Growing your online following.
  • Creatively posting consistent content.
  • Getting people to care about what you share.
  • Cross-pollinating multiple social channels.
  • Finding what works for you, logo inspiration, and more.

You’re going to want to take notes AND listen twice!

-------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH ALLAN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 26 May 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Gain More Traction on Social Media

Struggling to gain traction on social media? 

If you want to inject a spark into your work, you’ll love today’s guest, Allan Peters of Peters Design Co.

He’s worked with major brands like Nike, Star Wars, Dream Works, ESPN, and Patagonia while being recognized by design behemoths like Communication Arts and How Magazine.

In today’s episode, Allan and I talk shop on:

  • Growing your online following.
  • Creatively posting consistent content.
  • Getting people to care about what you share.
  • Cross-pollinating multiple social channels.
  • Finding what works for you, logo inspiration, and more.

You’re going to want to take notes AND listen twice!

-------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH ALLAN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Allan Peters with Tips for Growing Your Online Following Scotty Russell | Creative Business Coach 00:53:37 Allan Peters gives us a gaggle of tips on how to grow your online social following (the RIGHT way) and more in today’s Perspective Podcast episode 215. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Allan Peters gives us a gaggle of tips on how to grow your online social following (the RIGHT way) and more in today’s Perspective Podcast episode 215. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. community building, creative side hustle, marketing tips, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, logo design, allan peters, social media marketing, grow your audience true full 215 3d63f266-a346-43e0-8297-17fac98bd7b5 Pt. 2 Taking Massive Action - Side Hustler’s Coaching Student Special FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/214

--------------------------------------------------------------------------

Consistent Action Over Time = Big Results

We’re back for round 4 of a back-to-back Side Hustler’s Student Spotlight Special featuring my Spring 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Blazing your own path to side hustle success.⁣⁣

The Spring 2021 students you’re going to fall in love with are:

This is a big commitment of time, energy, and yes, money...but the growth and mindset shifts students experience in their creative pursuits speak for themselves.

If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 19 May 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/214

--------------------------------------------------------------------------

Consistent Action Over Time = Big Results

We’re back for round 4 of a back-to-back Side Hustler’s Student Spotlight Special featuring my Spring 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Blazing your own path to side hustle success.⁣⁣

The Spring 2021 students you’re going to fall in love with are:

This is a big commitment of time, energy, and yes, money...but the growth and mindset shifts students experience in their creative pursuits speak for themselves.

If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 2 Taking Massive Action - Side Hustler’s Coaching Student Special Scotty Russell | Creative Business Coach 01:11:18 If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part Side Hustler’s Coaching Student Special series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part Side Hustler’s Coaching Student Special series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, coaching tips, perspective-collective, creative podcast, side hustle growth, freelancing, perspective podcast, scotty russell, personal development, creative business, freelancer, coaching program true full 214 6a4c9ab2-6bb6-41a5-942a-c39133ab809c Pt. 1 Taking Consistent Action - Side Hustler’s Coaching Student Special Consistent Action Over Time = Big Results

FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/213

-------------------------------------------------------------------------------------

We’re back for round 4 of a back-to-back Side Hustler’s Student Spotlight Special featuring my current Spring 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Blazing your own path to side hustle success.⁣⁣

The Spring 2021 students you’re going to fall in love with are:

This is a big commitment of time, energy, and yes, money...but the growth and mindset shifts students experience in their creative pursuits speak for themselves.

If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

Fall 2021 Program Dates - Sept. 5th - Dec. 13th

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 12 May 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Consistent Action Over Time = Big Results

FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/213

-------------------------------------------------------------------------------------

We’re back for round 4 of a back-to-back Side Hustler’s Student Spotlight Special featuring my current Spring 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Blazing your own path to side hustle success.⁣⁣

The Spring 2021 students you’re going to fall in love with are:

This is a big commitment of time, energy, and yes, money...but the growth and mindset shifts students experience in their creative pursuits speak for themselves.

If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

Fall 2021 Program Dates - Sept. 5th - Dec. 13th

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 1 Taking Consistent Action - Side Hustler’s Coaching Student Special Scotty Russell | Creative Business Coach 00:51:57 If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part Side Hustler’s Coaching Student Special series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part Side Hustler’s Coaching Student Special series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, coaching tips, perspective-collective, creative podcast, side hustle growth, freelancing, perspective podcast, scotty russell, personal development, creative business, freelancer, coaching program true full 213 ddc9ca4d-61c8-49de-8640-40599f3c6774 BEST HITS | PP 116: Maggie of LittlePatterns on Niching Down, Pricing, Contracts, & Licensing We have another BEST HITS episode for you today.

Every 7th week, I take a little mental health break to recharge the batteries.

Today, I’m resharing episode 116 featuring the Magnificent Maggie Enterrios of the Lovely LittlePatterns.

To date, this one easily ranks as one of the top 3 most shared episodes...that’s because Maggie is a rockstar and packs an absurd amount of McValue Nuggets for freelancing artists and designers.

We’re back the next 2 weeks with a 2-Part Side Hustler’s Coaching Student Spotlight followed up by Allan Peters of Peters Design Co!

We’re getting sprung as we end spring with tons of gold.

Stay tuned and let’s get into this banger featuring Maggie of LittlePatterns.

RESOURCES & REFERENCES

CONNECT WITH MAGGIE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 5 May 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ We have another BEST HITS episode for you today.

Every 7th week, I take a little mental health break to recharge the batteries.

Today, I’m resharing episode 116 featuring the Magnificent Maggie Enterrios of the Lovely LittlePatterns.

To date, this one easily ranks as one of the top 3 most shared episodes...that’s because Maggie is a rockstar and packs an absurd amount of McValue Nuggets for freelancing artists and designers.

We’re back the next 2 weeks with a 2-Part Side Hustler’s Coaching Student Spotlight followed up by Allan Peters of Peters Design Co!

We’re getting sprung as we end spring with tons of gold.

Stay tuned and let’s get into this banger featuring Maggie of LittlePatterns.

RESOURCES & REFERENCES

CONNECT WITH MAGGIE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | PP 116: Maggie of LittlePatterns on Niching Down, Pricing, Contracts, & Licensing Scotty Russell | Creative Business Coach 00:57:35 Today’s BEST HITS episode features Maggie Enterrios of LittlePatterns. We talk shop on pricing your creative work, the importance of contracts, licensing, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Today’s BEST HITS episode features Maggie Enterrios of LittlePatterns. We talk shop on pricing your creative work, the importance of contracts, licensing, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, perspective-collective, creative podcast, side hustle growth, freelancing, perspective podcast, scotty russell, contracts, licensing, creative business, pricing for creatives true bonus f3719ef6-b406-41d9-9036-de125d57dea1 PP 212: Belinda Kou on Preparing to Make the Full-Time Leap Preparing to Make the Full-Time Leap

Today’s guest, Belinda Kou, took control of her destiny early on and turned her interests in lettering into a full-time creative business…

She built her lettering business all outside a day job while being a rad mom to two kiddos.

Not only has she done work for big brands like NPR, Coach, Trader Joe’s, and Washington Post, but her educational content is quickly building a hyper-engaged and hella-hungry community.

Belinda shares tips for preparing yourself for the full-time leap, managing your time effectively, creating your content strategy, and more in today’s episode. 

If you’re looking for a heavy dose of inspiration to start taking yourself and your work more seriously, this episode will give you the fix you need!

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH BELINDA

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 28 Apr 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Preparing to Make the Full-Time Leap

Today’s guest, Belinda Kou, took control of her destiny early on and turned her interests in lettering into a full-time creative business…

She built her lettering business all outside a day job while being a rad mom to two kiddos.

Not only has she done work for big brands like NPR, Coach, Trader Joe’s, and Washington Post, but her educational content is quickly building a hyper-engaged and hella-hungry community.

Belinda shares tips for preparing yourself for the full-time leap, managing your time effectively, creating your content strategy, and more in today’s episode. 

If you’re looking for a heavy dose of inspiration to start taking yourself and your work more seriously, this episode will give you the fix you need!

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH BELINDA

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> PP 212: Belinda Kou on Preparing to Make the Full-Time Leap Scotty Russell | Creative Business Coach 00:50:49 If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, content strategy, belinda kou, perspective-collective, food illustrator, full-time freelance, creative podcast, food letterer, side hustle growth, perspective podcast, scotty russell, creative business true full 212 22acd0bb-7f04-4815-b931-a03a1ac60bb7 Fugstrator on Leveraging a Day Job to Fuel the Dream Job Leveraging Side Projects Outside Your Day Job

Today’s guest, Michael Fugoso “AKA Fugstrator,” epitomizes everything I preach in terms of leveraging a day job to fuel the dream job.

He’s freelanced with behemoths like Space X, Nasa, and Boeing (to name a few).

However, while he went BACK to working a day job, he’s still finding his side hustle groove and focusing on educational content for the Fugstrator brand.

You can take his Digital Illustration: Paper Pop-Up Style Skillshare class here.

In today’s episode, Mike and I talk shop about how full-time freelance is over-glorified, the pressures of social media, quantity leading to quality, and more!

If you need some validation and encouragement to leverage your day job to chase your dream job, this episode was made for you.

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH MICHAEL

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 21 Apr 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Leveraging Side Projects Outside Your Day Job

Today’s guest, Michael Fugoso “AKA Fugstrator,” epitomizes everything I preach in terms of leveraging a day job to fuel the dream job.

He’s freelanced with behemoths like Space X, Nasa, and Boeing (to name a few).

However, while he went BACK to working a day job, he’s still finding his side hustle groove and focusing on educational content for the Fugstrator brand.

You can take his Digital Illustration: Paper Pop-Up Style Skillshare class here.

In today’s episode, Mike and I talk shop about how full-time freelance is over-glorified, the pressures of social media, quantity leading to quality, and more!

If you need some validation and encouragement to leverage your day job to chase your dream job, this episode was made for you.

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH MICHAEL

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Fugstrator on Leveraging a Day Job to Fuel the Dream Job Scotty Russell | Creative Business Coach 00:48:58 Michael Fugoso (AKA Fugstrator) chats about the over-glorified world of full-time freelance, the pressures of social media, quantity leading to quality, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Michael Fugoso (AKA Fugstrator) chats about the over-glorified world of full-time freelance, the pressures of social media, quantity leading to quality, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, space illustration, perspective-collective, creative podcast, side hustle growth, michael fugoso, perspective podcast, scotty russell, creative business, fugstrator, aerospace designer true full 211 e32c890f-ae84-4d98-a186-05a17a6e03c8 Grizzly Wheeler, Matt Dawson, & Jason Craig on Motivating Yourself Leveraging Side Projects Outside Your Day Job

Today’s special episode is all about motivating yourself.

I’m hella humbled and extra jolly to bring back Jason Craig, Grizzly Wheeler, and Matt Dawson—all on one episode.

These are some of the most driven, talented, and down-to-earth humans I know.

In today’s episode, we’re going deep on:

  • Staying inspired to continually elevate your craft.
  • Making shit happen on your own terms, despite your circumstances.
  • Not tying your identity to your work.
  • Defining your own picture of success.
  • Showing yourself in your work, not just the highlight reels, and more. 

If you need to light a fire under your biscuits and have someone keep shit real and shoot it straight, you’re going to dig this one.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY, MATT, AND JASON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 14 Apr 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Leveraging Side Projects Outside Your Day Job

Today’s special episode is all about motivating yourself.

I’m hella humbled and extra jolly to bring back Jason Craig, Grizzly Wheeler, and Matt Dawson—all on one episode.

These are some of the most driven, talented, and down-to-earth humans I know.

In today’s episode, we’re going deep on:

  • Staying inspired to continually elevate your craft.
  • Making shit happen on your own terms, despite your circumstances.
  • Not tying your identity to your work.
  • Defining your own picture of success.
  • Showing yourself in your work, not just the highlight reels, and more. 

If you need to light a fire under your biscuits and have someone keep shit real and shoot it straight, you’re going to dig this one.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY, MATT, AND JASON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Grizzly Wheeler, Matt Dawson, & Jason Craig on Motivating Yourself Scotty Russell | Creative Business Coach 00:58:47 Matt Dawson, Grizzly Wheeler, and Jason Craig talk shop on motivating yourself, elevating your craft, and getting out of debt to create future freedom. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Matt Dawson, Grizzly Wheeler, and Jason Craig talk shop on motivating yourself, elevating your craft, and getting out of debt to create future freedom. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, perspective-collective, matt dawson, creative podcast, side hustle growth, jason craig, perspective podcast, scotty russell, grizzly wheeler, creative business, stay gray ponyboy true full 210 f78beb44-7a4f-40d7-8364-43dbbcb7f050 Planting Seeds, Being Patient, and Trusting the Creative Process FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/209

---

I’m in the seed planting business.

(And, no, I don’t mean that I’m literally out here slangin’ sacks of seeds on corners.)

I’m planting seeds in the content I create and in the mindset I plant in my students.

As the episode artwork states: You don’t reap the rewards the day you plant the seed.

Today, I’m going to convince you to join me and my students in the seed planting business.

It’s about mastering the mindset of:

  • Making intentional moves
  • Trusting the creative process
  • Waiting patiently for your seeds to sprout.

Let’s plant some seeds, shall we?

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 7 Apr 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/209

---

I’m in the seed planting business.

(And, no, I don’t mean that I’m literally out here slangin’ sacks of seeds on corners.)

I’m planting seeds in the content I create and in the mindset I plant in my students.

As the episode artwork states: You don’t reap the rewards the day you plant the seed.

Today, I’m going to convince you to join me and my students in the seed planting business.

It’s about mastering the mindset of:

  • Making intentional moves
  • Trusting the creative process
  • Waiting patiently for your seeds to sprout.

Let’s plant some seeds, shall we?

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Planting Seeds, Being Patient, and Trusting the Creative Process Scotty Russell | Creative Business Coach 00:18:21 You don’t reap the rewards the day you plant the seed. Trust the creative process, be patient, and continually plant seeds over time with your work. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. You don’t reap the rewards the day you plant the seed. Trust the creative process, be patient, and continually plant seeds over time with your work. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, planting seeds, perspective-collective, creative podcast, side hustle growth, creative process, perspective podcast, scotty russell, creative business true full 209 d2130cc3-24f4-46ff-99b5-4615fa1834f0 Femke & Charli on Leveraging Side Projects Outside Your Day Job To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/208

Leveraging Side Projects Outside Your Day Job

Today’s guests have built boomin’ empires both solo and together by creating side projects outside their day jobs.

I’m talking about Femke van Schoonoven and Charli Prangley who make waves in the digital world of design, marketing, and education.

When they’re not crushing their day jobs, they’re building engaged communities via their solo Twitters, YouTube Channels, and notable podcast: Design Life.

In today’s episode, Femke, Charli, and I chat about leveraging side projects outside a day job and how to scale those projects with consistency.

If you’re feeling overwhelmed and looking for a sign that you’re on the right path, then we got you covered like a blanket today.

RESOURCES & REFERENCES

CONNECT WITH CHARLI

CONNECT WITH FEMKE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 31 Mar 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/208

Leveraging Side Projects Outside Your Day Job

Today’s guests have built boomin’ empires both solo and together by creating side projects outside their day jobs.

I’m talking about Femke van Schoonoven and Charli Prangley who make waves in the digital world of design, marketing, and education.

When they’re not crushing their day jobs, they’re building engaged communities via their solo Twitters, YouTube Channels, and notable podcast: Design Life.

In today’s episode, Femke, Charli, and I chat about leveraging side projects outside a day job and how to scale those projects with consistency.

If you’re feeling overwhelmed and looking for a sign that you’re on the right path, then we got you covered like a blanket today.

RESOURCES & REFERENCES

CONNECT WITH CHARLI

CONNECT WITH FEMKE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Femke & Charli on Leveraging Side Projects Outside Your Day Job Scotty Russell | Creative Business Coach 00:43:46 Femke and Charli of Design Life Podcast talk shop on leveraging side projects outside a day job and how to scale those projects with consistency. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Femke and Charli of Design Life Podcast talk shop on leveraging side projects outside a day job and how to scale those projects with consistency. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. creative side hustle, marketing design, femke van schoonoven, side projects, charli prangley, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, design life podcast, creative business, digital marketing, design life true full 208 44298737-d694-4e10-a464-e2dfd66e039f Becca of The Happy Ever Crafter on Pricing Your Creative Work Simplifying the World of Pricing

We welcome Becca Courtice of The Happy Ever Crafter back to the show today.

She’s been building her calligraphy and lettering empire over the years by way of education, digital products, community building, client work, and marketing.

Becca is a beast in the social media world. She’s amassed audience totals of over 200k on both Youtube and Instagram, almost 100k as of recording on TikTok, plus a large, engaged community on Facebook.

In today's episode, Becca and I chat about simplifying pricing for creatives, making the mindset shift from hobby to creative biz, communicating your value, and more.

She also has a killer free webinar you can attend if you’re craving more.

If you’re ready to turn pro, monetize your creative talents, and take yourself more seriously, this episode was made for you.

RESOURCES & REFERENCES

 

CONNECT WITH BECCA

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 24 Mar 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Simplifying the World of Pricing

We welcome Becca Courtice of The Happy Ever Crafter back to the show today.

She’s been building her calligraphy and lettering empire over the years by way of education, digital products, community building, client work, and marketing.

Becca is a beast in the social media world. She’s amassed audience totals of over 200k on both Youtube and Instagram, almost 100k as of recording on TikTok, plus a large, engaged community on Facebook.

In today's episode, Becca and I chat about simplifying pricing for creatives, making the mindset shift from hobby to creative biz, communicating your value, and more.

She also has a killer free webinar you can attend if you’re craving more.

If you’re ready to turn pro, monetize your creative talents, and take yourself more seriously, this episode was made for you.

RESOURCES & REFERENCES

 

CONNECT WITH BECCA

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Becca of The Happy Ever Crafter on Pricing Your Creative Work Scotty Russell | Creative Business Coach 00:52:36 Becca Courtice of the Happy Ever Crafter chats about simplifying pricing for creatives, making the mindset shift from hobby to creative biz, communicating your value, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. Becca Courtice of the Happy Ever Crafter chats about simplifying pricing for creatives, making the mindset shift from hobby to creative biz, communicating your value, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @perspectivepodcast—and let’s connect. calligraphy education, creative side hustle, happy ever crafter, learn calligraphy, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, becca courtice, pricing for creatives true full 207 6f7212ad-4b04-4339-acb8-93462b2bb371 BEST HITS | PP 150: Chris Do on Doing What You Love Without Selling Your Soul BEST HITS | EPISODE 150 WITH CHRIS DO OF THE FUTUR

Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).

The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.

Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:

  • Setting BHAGS: Big Hairy Audacious Goals
  • Becoming the type of person who runs toward change instead of away
  • Embracing failure as the tuition you pay for success
  • Becoming known and remembered for something
  • Creating for a bigger cause, being a disruptor, producing and polishing turds, and more.

This episode is so much bigger than design, branding, increasing your rates, etc.

This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:

  • challenge the lens through which you see the world
  • inject a TON of practical action steps to get you ten steps closer to where you want to be in life.

Please share this one with your friends and family if you found value in it.

]]> Thu, 18 Mar 2021 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ BEST HITS | EPISODE 150 WITH CHRIS DO OF THE FUTUR

Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).

The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.

Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:

  • Setting BHAGS: Big Hairy Audacious Goals
  • Becoming the type of person who runs toward change instead of away
  • Embracing failure as the tuition you pay for success
  • Becoming known and remembered for something
  • Creating for a bigger cause, being a disruptor, producing and polishing turds, and more.

This episode is so much bigger than design, branding, increasing your rates, etc.

This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:

  • challenge the lens through which you see the world
  • inject a TON of practical action steps to get you ten steps closer to where you want to be in life.

Please share this one with your friends and family if you found value in it.

]]> BEST HITS | PP 150: Chris Do on Doing What You Love Without Selling Your Soul Scotty Russell | Creative Business Coach 01:08:45 Chris Do of the Futur discusses setting big goals, embracing change, and creating for a bigger cause. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Chris Do of the Futur discusses setting big goals, embracing change, and creating for a bigger cause. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. side hustle, the futur, perspective collective, freelancing, perspective podcast, scotty russell, chris do true bonus 544f6e07-d656-4201-a783-7178fb1c530f If You Feel Like an Imposter, Keep Going FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/206

---

Do you ever feel like:

  • You don’t belong and question your existence?
  • An outsider forcing yourself to fit in?
  • You have nothing worthwhile to offer?

If so, you, my friend, are dealing with Imposter Syndrome…but you’re not alone.

This show has always been a form of journaling where I can work through shit I’m dealing with.

I always want to peel back the curtain and vulnerably share the season I’m in.

My hopes are to timestamp this moment and show you that EVERYONE second guesses themselves.

I’m also going to bake in some light bulb lessons, tips, and tactics I’ve learned to leverage these phases of imposter syndrome.

I want you to finish this one seeing Imposter Syndrome as:

  1. A season for big changes ahead of you.
  2. A chance to massively grow by leaning into the discomfort.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 10 Mar 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/206

---

Do you ever feel like:

  • You don’t belong and question your existence?
  • An outsider forcing yourself to fit in?
  • You have nothing worthwhile to offer?

If so, you, my friend, are dealing with Imposter Syndrome…but you’re not alone.

This show has always been a form of journaling where I can work through shit I’m dealing with.

I always want to peel back the curtain and vulnerably share the season I’m in.

My hopes are to timestamp this moment and show you that EVERYONE second guesses themselves.

I’m also going to bake in some light bulb lessons, tips, and tactics I’ve learned to leverage these phases of imposter syndrome.

I want you to finish this one seeing Imposter Syndrome as:

  1. A season for big changes ahead of you.
  2. A chance to massively grow by leaning into the discomfort.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> If You Feel Like an Imposter, Keep Going Scotty Russell | Creative Business Coach 00:19:39 Feeling like an imposter? It’s a good thing! Check out my top light bulb lessons, tips, and tactics for taking advantage when imposter syndrome strikes. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Feeling like an imposter? It’s a good thing! Check out my top light bulb lessons, tips, and tactics for taking advantage when imposter syndrome strikes. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, creative mindset, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, comparison trap, imposter syndrome, creative community false full 206 a7dc7d19-a92d-40ef-a19f-e39d42b5dba6 Efdot on Tips for Creating Value & Selling Your Artwork To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/205

---

Creating Value With Your Work

Today’s guest, my good friend Eric Friedensohn, AKA Efdot, has blazed his own creative path over the years.

He’s a Brooklyn-based muralist, educator, merch slanger, fine artist, skateboarding savant, and freelancing wizard who’s collabed with big baller brands like Topps, Vayner Media, Pat Flynn, Skillshare, ConvertKit, and more!

More importantly, he’s a critical thinker and incredibly supportive friend.

In today’s episode, Eric talks shop on creating value with your work, getting started selling your work, and more.

If you’re feeling overwhelmed and looking for a sign that you’re on the right path, then we got you covered like a blanket with this one.

RESOURCES & REFERENCES

CONNECT WITH EFDOT

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 3 Mar 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/205

---

Creating Value With Your Work

Today’s guest, my good friend Eric Friedensohn, AKA Efdot, has blazed his own creative path over the years.

He’s a Brooklyn-based muralist, educator, merch slanger, fine artist, skateboarding savant, and freelancing wizard who’s collabed with big baller brands like Topps, Vayner Media, Pat Flynn, Skillshare, ConvertKit, and more!

More importantly, he’s a critical thinker and incredibly supportive friend.

In today’s episode, Eric talks shop on creating value with your work, getting started selling your work, and more.

If you’re feeling overwhelmed and looking for a sign that you’re on the right path, then we got you covered like a blanket with this one.

RESOURCES & REFERENCES

CONNECT WITH EFDOT

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Efdot on Tips for Creating Value & Selling Your Artwork Scotty Russell | Creative Business Coach 00:52:16 Eric Friedensohn of Efdot Studio talks shop on creating value with your work, getting started selling your work, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Eric Friedensohn of Efdot Studio talks shop on creating value with your work, getting started selling your work, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, efdot studio, perspective-collective, passion projects, selling merch, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, selling art, eric friedensohn, find your style true full 205 aa816aa2-7172-4a18-b0f2-160079d37a79 Be a Turtle & Embrace the 3 Benefits of a Slow & Steady Grind FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/204

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

We all know the story of the Turtle and the Hare, right?

But I want you to remember, more specifically, how the Turtle took his sweet ass time and still won the race.

Today, I’m here to convince you to embrace your inner turtle. I’m sharing 3 benefits of taking the slow and steady turtle pace along your creative path.

Then I’ll top off this turtle sundae with some bonus tips. That way, we can hasten your pace to more quickly reach the end of your race.

So get out of your shell, and get ready to soak up these 3 Benefits of a Slow and Steady Turtle Grind.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 24 Feb 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/204

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

We all know the story of the Turtle and the Hare, right?

But I want you to remember, more specifically, how the Turtle took his sweet ass time and still won the race.

Today, I’m here to convince you to embrace your inner turtle. I’m sharing 3 benefits of taking the slow and steady turtle pace along your creative path.

Then I’ll top off this turtle sundae with some bonus tips. That way, we can hasten your pace to more quickly reach the end of your race.

So get out of your shell, and get ready to soak up these 3 Benefits of a Slow and Steady Turtle Grind.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Be a Turtle & Embrace the 3 Benefits of a Slow & Steady Grind Scotty Russell | Creative Business Coach 00:21:24 Here are 3 benefits of taking the slow and steady turtle pace along your creative path, plus 3 tips to hasten your pace to more quickly reach the end of your race. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Here are 3 benefits of taking the slow and steady turtle pace along your creative path, plus 3 tips to hasten your pace to more quickly reach the end of your race. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, creative mindset, creative coach, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, consume wisely, creative mentor, creative community true full 204 41564ab5-c54b-4ab7-8517-5c9c5228c373 Ben Jenkins of Warstic on Making Your Side Hustle Your Main Hustle FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/203

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

--------------------------------------------------------------------------

Making Your Side Hustle Your Main Hustle

Today’s guest, Ben Jenkins of One Fast Buffalo and Warstic has done a lot of things over his career. 

But he went from playing professional baseball as his bread and butter to building brand identities in the beverage, hospitality, and outdoors.

He has a pretty wild story, and there’s a lot of nuggets tucked away that you can apply to your creative grind.

In today’s episode, Ben goes deep on turning your side hustle into your main hustle, having patience, having work-life alignment, and more.

If you’re ready to stop asking for permission and start planting seeds you wish to reap on your own terms, then you’re going to vibe to this one.

RESOURCES & REFERENCES

CONNECT WITH BEN JENKINS

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 17 Feb 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/203

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

--------------------------------------------------------------------------

Making Your Side Hustle Your Main Hustle

Today’s guest, Ben Jenkins of One Fast Buffalo and Warstic has done a lot of things over his career. 

But he went from playing professional baseball as his bread and butter to building brand identities in the beverage, hospitality, and outdoors.

He has a pretty wild story, and there’s a lot of nuggets tucked away that you can apply to your creative grind.

In today’s episode, Ben goes deep on turning your side hustle into your main hustle, having patience, having work-life alignment, and more.

If you’re ready to stop asking for permission and start planting seeds you wish to reap on your own terms, then you’re going to vibe to this one.

RESOURCES & REFERENCES

CONNECT WITH BEN JENKINS

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Ben Jenkins of Warstic on Making Your Side Hustle Your Main Hustle Scotty Russell | Creative Business Coach 00:51:39 Ben Jenkins of Warstic goes deep on turning your side hustle into your main hustle, having patience, having work-life alignment, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Ben Jenkins of Warstic goes deep on turning your side hustle into your main hustle, having patience, having work-life alignment, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, ben jenkins, one fast buffalo, perspective-collective, passion projects, creative podcast, creative entrepreneur, side hustle growth, perspective podcast, scotty russell, creative business, brand identity, warstic true full 203 fa6d605e-3cce-4abb-9e41-cae01719d96d Boss Dog on Escaping the 9-5, Finding Your Style, & Selling Merch The Secret = Being Yourself in Your Brand

Today’s guest is my new creative brother from another artistic mother, Mikey McKennedy of Boss Dogg Art Department.

Mikey, and his partner-in-crime, Sam, are an independently owned and operated artist brand slanging some of the most incredible artwork plastered on the best merch in the universe.

When they’re not partnering with behemoths like Zumiez, they’re creating one-of-a-kind designs that are sure to inspire you to start living a life that’s true to yourself.

In today’s episode, Mikey goes deep on setting up a plan to escape the 9-5, pouring yourself in your brand, selling merch, and more!

If you’re ready to embrace yourself in your brand to make an impact work that feels like play, then you’re going to dig this one.

RESOURCES & REFERENCES

CONNECT WITH BOSS DOG

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 10 Feb 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ The Secret = Being Yourself in Your Brand

Today’s guest is my new creative brother from another artistic mother, Mikey McKennedy of Boss Dogg Art Department.

Mikey, and his partner-in-crime, Sam, are an independently owned and operated artist brand slanging some of the most incredible artwork plastered on the best merch in the universe.

When they’re not partnering with behemoths like Zumiez, they’re creating one-of-a-kind designs that are sure to inspire you to start living a life that’s true to yourself.

In today’s episode, Mikey goes deep on setting up a plan to escape the 9-5, pouring yourself in your brand, selling merch, and more!

If you’re ready to embrace yourself in your brand to make an impact work that feels like play, then you’re going to dig this one.

RESOURCES & REFERENCES

CONNECT WITH BOSS DOG

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Boss Dog on Escaping the 9-5, Finding Your Style, & Selling Merch Scotty Russell | Creative Business Coach 00:53:46 Mikey McKennedy of Boss Dog Art talks shop on setting up a plan to escape the 9–5, pouring yourself in your brand, selling merch, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Mikey McKennedy of Boss Dog Art talks shop on setting up a plan to escape the 9–5, pouring yourself in your brand, selling merch, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, boss dog art, perspective-collective, selling merch, creative podcast, side hustle growth, perspective podcast, scotty russell, boss dog, mikey mckennedy, creative business, art apparel true full 202 cbaaa376-08c3-4c5e-8af9-c762ed942b9a BEST HITS | PP 125: Elizabeth Gray with 3 Tips for Growing Your Online Engaged Audience If your social media game is boring, and your audience growth and engagement is basically non-existent...then we have on the perfect guest for you.

We have the insanely talented, introverted, cat-and-coffee loving lettering queen Elizabeth Gray of @TheGrayterGood on the show today to share her story. She’ll also blow your mind with her unique approach to building her online empire with a following of approximately 150k when this was recorded.

Today Elizabeth and I break down:

  • Her 3 tips for growing an engaged online audience
  • Building a theme centered around 5 buckets of interests
  • Setting expectations
  • Chasing what you want in life
  • Pizza, process, cats, and more

If you’re ready to dig deep into embracing and showing your true self in your work to attract like-minded souls in your tribe, then this episode was put into the universe for you.

RESOURCES & REFERENCES

CONNECT WITH LIZ

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 3 Feb 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ If your social media game is boring, and your audience growth and engagement is basically non-existent...then we have on the perfect guest for you.

We have the insanely talented, introverted, cat-and-coffee loving lettering queen Elizabeth Gray of @TheGrayterGood on the show today to share her story. She’ll also blow your mind with her unique approach to building her online empire with a following of approximately 150k when this was recorded.

Today Elizabeth and I break down:

  • Her 3 tips for growing an engaged online audience
  • Building a theme centered around 5 buckets of interests
  • Setting expectations
  • Chasing what you want in life
  • Pizza, process, cats, and more

If you’re ready to dig deep into embracing and showing your true self in your work to attract like-minded souls in your tribe, then this episode was put into the universe for you.

RESOURCES & REFERENCES

CONNECT WITH LIZ

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | PP 125: Elizabeth Gray with 3 Tips for Growing Your Online Engaged Audience Scotty Russell | Creative Business Coach 00:45:12 We’re replaying another BEST HITS episode featuring Liz Gray of The Grayter Good. Soak up her best tips for building an engaged audience and creative content strategy. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. We’re replaying another BEST HITS episode featuring Liz Gray of The Grayter Good. Soak up her best tips for building an engaged audience and creative content strategy. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, content strategy, audience growth, perspective-collective, engaged audience, creative podcast, side hustle growth, the grayter good, liz gray, perspective podcast, scotty russell, elizabeth gray, creative business, community growth, engaged community, social media marketing false bonus 944df63b-d94b-417b-b763-3d602184f98d Ruben Rojas on Not Living in Fear & Being Human in Your Brand FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/201

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

--------------------------------------------------------------------------

Living Through Love, Not Fear

Today’s guest owns the choice of living through love and not fear. He’s laser-focused on making an impact through spreading the message of love through art.

We welcome Ruben Rojas back to the show today. He’s a creative jock, fine artist, muralist, and a master slanger of motivational merch. He’s partnered with the likes of BMW, Reebok, Taco Bell, Anheuser-Busch, and more.

In today’s episode, Ruben goes deep on the importance of being you in your brand, navigating haters, selling merch, and more.

We also talk about his latest book: Living Through Love….which I’m giving away a copy to one lucky listener who simply shares this episode!

Tired of playing it safe and ready to make an impact with your work? Then you’re going to dig this one.

RESOURCES & REFERENCES


CONNECT WITH RUBEN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 27 Jan 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/201

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

--------------------------------------------------------------------------

Living Through Love, Not Fear

Today’s guest owns the choice of living through love and not fear. He’s laser-focused on making an impact through spreading the message of love through art.

We welcome Ruben Rojas back to the show today. He’s a creative jock, fine artist, muralist, and a master slanger of motivational merch. He’s partnered with the likes of BMW, Reebok, Taco Bell, Anheuser-Busch, and more.

In today’s episode, Ruben goes deep on the importance of being you in your brand, navigating haters, selling merch, and more.

We also talk about his latest book: Living Through Love….which I’m giving away a copy to one lucky listener who simply shares this episode!

Tired of playing it safe and ready to make an impact with your work? Then you’re going to dig this one.

RESOURCES & REFERENCES


CONNECT WITH RUBEN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Ruben Rojas on Not Living in Fear & Being Human in Your Brand Scotty Russell | Creative Business Coach 00:52:00 Ruben Rojas goes deep on the importance of being you in your brand, navigating haters, selling merch, and his book: Living Through Love. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Ruben Rojas goes deep on the importance of being you in your brand, navigating haters, selling merch, and his book: Living Through Love. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. ruben rojas, creative side hustle, muralist, living through love, perspective-collective, selling merch, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, personal brand true full 201 4d12442b-e31f-4181-815f-ad7d4194af89 Invisible Creature on Success is Creating “Cool” Work You’d Want on Your Desk FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/200

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Thanks for vibin’ with me over the past 200 episodic adventures. Let’s celebrate with a monumental audio experience with today’s guest...

We welcome today, the new homie, Don of Invisible Creature, on the show.

He and his brother Ryan are backed by 4 Grammy nominations for packaging and have long list of big-name clients like Nasa, Lego, MTV, Xbox, Nike, and more.

Their toys and products are showcased major retail stores, and they’ve designed album art for some of the biggest musicians in the world.  

In this episode, Invisible Creature talks about creating what you want to see, the evolution of your style/voice, creating toys, and their latest book, Face the Music: 20 Years of Album Art.

If you’re ready to say yes to hiring yourself to create the type of work you want to create, then this episode was crafted specifically for you.

RESOURCES & REFERENCES

CONNECT WITH MORNING BREATH

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 20 Jan 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/200

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Thanks for vibin’ with me over the past 200 episodic adventures. Let’s celebrate with a monumental audio experience with today’s guest...

We welcome today, the new homie, Don of Invisible Creature, on the show.

He and his brother Ryan are backed by 4 Grammy nominations for packaging and have long list of big-name clients like Nasa, Lego, MTV, Xbox, Nike, and more.

Their toys and products are showcased major retail stores, and they’ve designed album art for some of the biggest musicians in the world.  

In this episode, Invisible Creature talks about creating what you want to see, the evolution of your style/voice, creating toys, and their latest book, Face the Music: 20 Years of Album Art.

If you’re ready to say yes to hiring yourself to create the type of work you want to create, then this episode was crafted specifically for you.

RESOURCES & REFERENCES

CONNECT WITH MORNING BREATH

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Invisible Creature on Success is Creating “Cool” Work You’d Want on Your Desk Scotty Russell | Creative Business Coach 00:48:10 Invisible Creature talks about creating what you want to see, the evolution of style/voice, creating toys, and their latest book: Face the Music 20 Years of Album Art. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Invisible Creature talks about creating what you want to see, the evolution of style/voice, creating toys, and their latest book: Face the Music 20 Years of Album Art. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, print design, perspective-collective, passion projects, creative podcast, toy design, side hustle growth, invisible creature, ryan clark, perspective podcast, scotty russell, product design, creative business, personal projects, don clark true full 200 8e1f2975-e2f3-46ad-a9ed-087c34edb7eb Morning Breath on Showing the Work You Want & Keeping Print Alive FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/199

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guests, Doug and Jason of Morning Breath, own the print design game out of Brooklyn, New York.

When they’re not slaying work for brands like Stussy, Nike, Vans, Pepsi, and Adidas (to name a few), they’re bringing their ideas to life by throwing down on personal projects...which lands them more big projects.

Today, Morning Breath and I chat about:

  • Sharing their backstory and influences in their work.
  • Finding your crowd and building a long-term community.
  • Showing the work you want to attract.
  • Making time to work on something that’s important to you.
  • Keeping print alive in a modern world and so much more.

If you’re a fan of old school vibes with a new wave twist, then you’re going to dig this.

RESOURCES & REFERENCES

CONNECT WITH MORNING BREATH

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

 

]]> Wed, 13 Jan 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/199

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guests, Doug and Jason of Morning Breath, own the print design game out of Brooklyn, New York.

When they’re not slaying work for brands like Stussy, Nike, Vans, Pepsi, and Adidas (to name a few), they’re bringing their ideas to life by throwing down on personal projects...which lands them more big projects.

Today, Morning Breath and I chat about:

  • Sharing their backstory and influences in their work.
  • Finding your crowd and building a long-term community.
  • Showing the work you want to attract.
  • Making time to work on something that’s important to you.
  • Keeping print alive in a modern world and so much more.

If you’re a fan of old school vibes with a new wave twist, then you’re going to dig this.

RESOURCES & REFERENCES

CONNECT WITH MORNING BREATH

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

 

]]> Morning Breath on Showing the Work You Want & Keeping Print Alive Scotty Russell | Creative Business Coach 00:51:52 Morning Breath breaks down how to show the work you want to get, keeping print alive, finding your community, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Morning Breath breaks down how to show the work you want to get, keeping print alive, finding your community, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, retro illustration, risograph printing, print design, perspective-collective, passion projects, morning breath, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, personal projects, jason noto, print marketing, doug cunningham true full 199 206ccc6a-1aeb-42d0-8788-dd6c0725d57f 3 Questions to Find the RIGHT Person Who’s PERFECT for Your Work (Community Building Series Pt. 3) FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/198

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Who doesn’t want that massive, cult-like celebrity following, right?

The old me dreamed of fame. The new me, if I’m being honest, is more like 23.3% “I want it” and 76.7% “Not at all.”

I’m more focused on building super-engaged small-to-medium-sized communities.

To grow one, it literally takes attracting ONE person at a time.

As we wrap up Part 3 of this Community Building Series, I’m giving you 3 questions to ask yourself for finding the RIGHT person that your work is PERFECT for. 

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 6 Jan 2021 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/198

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Who doesn’t want that massive, cult-like celebrity following, right?

The old me dreamed of fame. The new me, if I’m being honest, is more like 23.3% “I want it” and 76.7% “Not at all.”

I’m more focused on building super-engaged small-to-medium-sized communities.

To grow one, it literally takes attracting ONE person at a time.

As we wrap up Part 3 of this Community Building Series, I’m giving you 3 questions to ask yourself for finding the RIGHT person that your work is PERFECT for. 

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> 3 Questions to Find the RIGHT Person Who’s PERFECT for Your Work (Community Building Series Pt. 3) Scotty Russell | Creative Business Coach 00:21:15 Here are 3 questions for finding the RIGHT person that your work is PERFECT for as we close out Part 3 of the Engaged Community Building Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Here are 3 questions for finding the RIGHT person that your work is PERFECT for as we close out Part 3 of the Engaged Community Building Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. community building, creative side hustle, audience growth, online audience, grow your following, perspective-collective, creative podcast, audience building, creative entrepreneur, side hustle growth, perspective podcast, scotty russell, creative business, engaged community true full 198 0bb32a51-f84e-4610-a536-978d210f1cf6 3 Types of Value to Get People to Care About Your Work (Community Building Series Pt. 2) FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/197

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Do you consistently share anything and everything, but people don’t seem to notice?

It’s hella easy to feel frustrated and defeated trying to get people to care about what you’re doing.

However, there’s one little secret I learned that radically shifted the way I create and share on social media.

That’s what today’s episode and part 2 in this Community Building Series is all about—leveraging the 3 Buckets of Value to start getting people to care about what you’re doing.

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 30 Dec 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/197

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Do you consistently share anything and everything, but people don’t seem to notice?

It’s hella easy to feel frustrated and defeated trying to get people to care about what you’re doing.

However, there’s one little secret I learned that radically shifted the way I create and share on social media.

That’s what today’s episode and part 2 in this Community Building Series is all about—leveraging the 3 Buckets of Value to start getting people to care about what you’re doing.

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> 3 Types of Value to Get People to Care About Your Work (Community Building Series Pt. 2) Scotty Russell | Creative Business Coach 00:19:05 Struggling to get people to care about your work? Here are 3 ways to fix that in Part 2 of the Engaged Community Building Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Struggling to get people to care about your work? Here are 3 ways to fix that in Part 2 of the Engaged Community Building Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. community building, creative side hustle, audience growth, online audience, grow your following, perspective-collective, creative podcast, audience building, creative entrepreneur, side hustle growth, perspective podcast, scotty russell, creative business, engaged community true full 197 7b68f626-986b-4bf1-9947-45ae2e196219 Why You Don’t Need a Massive Following to Be Successful (Community Building Series Pt. 1) FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/196

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Tired of feeling isolated and want a support system of people who care about you and your work?

Then you, my friend, are seeking to build an engaged community around you.

That’s why we’re kicking off a 3-Part Building an Engaged Community Series.

This series will:

  • Convince you that you DON’T need a massive following to be successful.
  • Give you the tools to build a small-to-mid-sized hyper-engaged community.
  • Guide you to being more intentional about WHAT you create, WHO it’s for, and HOW you share it.

Let me show you how your community can be your most powerful asset like it has been for me.

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 23 Dec 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/196

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Tired of feeling isolated and want a support system of people who care about you and your work?

Then you, my friend, are seeking to build an engaged community around you.

That’s why we’re kicking off a 3-Part Building an Engaged Community Series.

This series will:

  • Convince you that you DON’T need a massive following to be successful.
  • Give you the tools to build a small-to-mid-sized hyper-engaged community.
  • Guide you to being more intentional about WHAT you create, WHO it’s for, and HOW you share it.

Let me show you how your community can be your most powerful asset like it has been for me.

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Why You Don’t Need a Massive Following to Be Successful (Community Building Series Pt. 1) Scotty Russell | Creative Business Coach 00:23:47 You DON’T need a massive following to be successful. Let me show you the power of building community the right way in Part 1 of the Engaged Community Building Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. You DON’T need a massive following to be successful. Let me show you the power of building community the right way in Part 1 of the Engaged Community Building Series. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. community building, creative side hustle, audience growth, online audience, grow your following, perspective-collective, creative podcast, audience building, creative entrepreneur, side hustle growth, perspective podcast, scotty russell, creative business, engaged community true full 196 86f01dc8-f073-4ff6-b388-2b293b1b6546 11 Lessons to Survive & Thrive as a Self-Employed Creative FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/195

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

What I’ve Learned in My 1st Year of Doing Perspective-Collective Full-Time

Being self-employed is super dope, but it’s also over-glorified and insanely hard.

To be honest, most people aren’t cut out for it...and that’s okay!

That’s why, today, I want to recap the top lessons I’ve learned in my first year of doing Perspective-Collective full-time.

I’m going to keep this super raw and hella transparent—while, at the same time, planting seeds of hope and actions for you to slowly implement over time.

That way, you can take the necessary steps to prepare for this venture if that’s what you want to pursue. 

So here are my top 11 Lessons to Survive & Thrive as a Self-Employed Creative.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 16 Dec 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/195

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

What I’ve Learned in My 1st Year of Doing Perspective-Collective Full-Time

Being self-employed is super dope, but it’s also over-glorified and insanely hard.

To be honest, most people aren’t cut out for it...and that’s okay!

That’s why, today, I want to recap the top lessons I’ve learned in my first year of doing Perspective-Collective full-time.

I’m going to keep this super raw and hella transparent—while, at the same time, planting seeds of hope and actions for you to slowly implement over time.

That way, you can take the necessary steps to prepare for this venture if that’s what you want to pursue. 

So here are my top 11 Lessons to Survive & Thrive as a Self-Employed Creative.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> 11 Lessons to Survive & Thrive as a Self-Employed Creative Scotty Russell | Creative Business Coach 00:36:42 Aspire to be a self-employed creative? Here are 11 lessons I’ve learned to survive and thrive in my 1st year of running my creative business full-time. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Aspire to be a self-employed creative? Here are 11 lessons I’ve learned to survive and thrive in my 1st year of running my creative business full-time. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, perspective-collective, creative podcast, project management, creative entrepreneur, side hustle growth, perspective podcast, scotty russell, full-time creative, creative business, time management, self-employment true full 195 ea1be862-0546-4008-babb-a5c097bb3c93 BEST HITS | PP 123: Jon Contino on The Secret to Making Good Work FULL SHOW NOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-123

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

When you’re on your creative grind, it’s important to get your hands dirty, make mistakes, and get lost in your work. This helps you develop your style, find your voice, and carve your niche. That, in turn, attracts commissions and people to your artistic mission and vision.

Jon Contino is someone who’s been doing cool shit before it was cool and unapologetically pours themselves into their work.

He’s a designer, letterer, illustrator, and branding sorcerer hailing from New York who conjures up dope work for massive brands like Nike, Coca-Cola, Tampa Bay Buccaneers, and AT&T through his Contino Studio Agency.

Today, Jon and I peel back the layers of:

  • What branding is and isn’t
  • His illustration process and humbling backstory
  • Creating good work that’s true to yourself
  • Being a design sponge outside of the internet
  • Turning flaws into strengths and more

If you need a boost to go the extra mile in showing your true self in your work, then this episode was made for you.

RESOURCES & REFERENCES

CONNECT WITH JON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Fri, 11 Dec 2020 16:48:13 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOW NOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-123

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

When you’re on your creative grind, it’s important to get your hands dirty, make mistakes, and get lost in your work. This helps you develop your style, find your voice, and carve your niche. That, in turn, attracts commissions and people to your artistic mission and vision.

Jon Contino is someone who’s been doing cool shit before it was cool and unapologetically pours themselves into their work.

He’s a designer, letterer, illustrator, and branding sorcerer hailing from New York who conjures up dope work for massive brands like Nike, Coca-Cola, Tampa Bay Buccaneers, and AT&T through his Contino Studio Agency.

Today, Jon and I peel back the layers of:

  • What branding is and isn’t
  • His illustration process and humbling backstory
  • Creating good work that’s true to yourself
  • Being a design sponge outside of the internet
  • Turning flaws into strengths and more

If you need a boost to go the extra mile in showing your true self in your work, then this episode was made for you.

RESOURCES & REFERENCES

CONNECT WITH JON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | PP 123: Jon Contino on The Secret to Making Good Work Scotty Russell | Creative Business Coach 00:57:15 We’re replaying another BEST HITS episode featuring Jon Contino. Listen as he shares his tips for creating your best work. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. We’re replaying another BEST HITS episode featuring Jon Contino. Listen as he shares his tips for creating your best work. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, brand by hand, creative marketing, side hustle, creative podcast, jon contino, perspective podcast, scotty russell, creative business true bonus 3461c207-14f6-4a10-9cbc-63c098611b26 Molly Jacques on the Power of Digital Products & Passive Income FULL SHOW NOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/194

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guest is an expert in generating passive income off digital products and wants to help empower you to make it happen too.

We welcome Molly Jacques back on the show today. She’s made a name for herself in the commercial art/design world creating work for clients like Target, Nike, The New York Times, and Disney.

She’s made some significant shifts in her business to focus on helping creatives like you and me make good money creating digital products that make an impact on others.

In today’s episode, Molly and I cover:

  • Getting started creating digital products.
  • Being curious and embracing new, uncomfortable seasons in life.
  • The Know, Like, Trust, Sell content strategy.
  • Creatively thriving in a non-traditional world.
  • Freelancing, passive income, creative marketing, and more.

If you’re ready to break the starving artist mentality and turn on the marketing/biz switch, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH MOLLY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 2 Dec 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOW NOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/194

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guest is an expert in generating passive income off digital products and wants to help empower you to make it happen too.

We welcome Molly Jacques back on the show today. She’s made a name for herself in the commercial art/design world creating work for clients like Target, Nike, The New York Times, and Disney.

She’s made some significant shifts in her business to focus on helping creatives like you and me make good money creating digital products that make an impact on others.

In today’s episode, Molly and I cover:

  • Getting started creating digital products.
  • Being curious and embracing new, uncomfortable seasons in life.
  • The Know, Like, Trust, Sell content strategy.
  • Creatively thriving in a non-traditional world.
  • Freelancing, passive income, creative marketing, and more.

If you’re ready to break the starving artist mentality and turn on the marketing/biz switch, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH MOLLY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Molly Jacques on the Power of Digital Products & Passive Income Scotty Russell | Creative Business Coach 00:55:30 Molly Jacques enlightens us with how to make passive income on selling digital products and marketing yourself. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Molly Jacques enlightens us with how to make passive income on selling digital products and marketing yourself. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, passive income, perspective-collective, digital products, creative podcast, happy money, side hustle growth, molly jacques, perspective podcast, scotty russell, creative business, myartbiz true full 194 c9a34442-412b-4fef-8cd4-2feefe9e4455 Grizzly Wheeler on Screenprinting, Betting on Yourself, & Leaving Your Mark FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/193

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guest is my brother Josh, AKA Grizzly Wheeler.

He’s crushing the screen printing game, and he’s the creative connect for big names slanging merch in our industry.

You’ve most likely seen him in your feed through your favorite artist’s posts of their new patches, pins, and screen printed goods. 

How has he put himself in this position? It’s all about the grind. 

In today’s episode, Grizzly and I cover:

  • The power of community and building relationships.
  • Taking a risk and leaving your mark.
  • Failing fast and learning faster.
  • Betting on and investing in yourself.
  • Screen printing, conferences, taking initiative, and more.

If you’re ready to risk it for the biscuit and shoot your shot, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 25 Nov 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/193

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guest is my brother Josh, AKA Grizzly Wheeler.

He’s crushing the screen printing game, and he’s the creative connect for big names slanging merch in our industry.

You’ve most likely seen him in your feed through your favorite artist’s posts of their new patches, pins, and screen printed goods. 

How has he put himself in this position? It’s all about the grind. 

In today’s episode, Grizzly and I cover:

  • The power of community and building relationships.
  • Taking a risk and leaving your mark.
  • Failing fast and learning faster.
  • Betting on and investing in yourself.
  • Screen printing, conferences, taking initiative, and more.

If you’re ready to risk it for the biscuit and shoot your shot, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Grizzly Wheeler on Screenprinting, Betting on Yourself, & Leaving Your Mark Scotty Russell | Creative Business Coach 00:48:43 Grizzly Wheeler talks shop on screen printing, betting on yourself, failing fast, and leaving your mark. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Grizzly Wheeler talks shop on screen printing, betting on yourself, failing fast, and leaving your mark. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, merch design, perspective-collective, creative podcast, side hustle growth, perspective podcast, scotty russell, grizzly wheeler, creative business, print shop, fail fast, screen printing true full 193 88a0c881-af22-42f9-a744-47d278d94ec3 Maddie Poppe on Overcoming Failure, Doubt, & Haters FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/192

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

The homie Winston Churchill stated, “Success is stumbling from failure to failure with no loss of enthusiasm.”

Today’s guest could’ve quit, and no one would’ve blamed her. Then again, she wouldn’t be able to bask in the spotlight that she lives in today.

I’m talking about my new friend and family of the podcast, Maddie Poppe. You may know her as American Idol’s Season 16’s winner.

Not only is she an insanely talented singer and performer, but she still carries that approachable, down-to-earth, small-town Iowa vibe that makes her a fan favorite.

In today’s episode, Maddie and I cover:

  • The lowlights and failures that led to American Idol.
  • Understanding that YES lives in the land of NO.
  • Sticking to your gut and trusting the process.
  • Dealing with haters and doubters.
  • Her upcoming tour dates, merch, and more.

If you’re ready to accept that location doesn’t matter and you can chase what you want on your own terms, then you’re going to dig this episode.

RESOURCES & REFERENCES

CONNECT WITH MADDIE

 ----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 18 Nov 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/192

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

The homie Winston Churchill stated, “Success is stumbling from failure to failure with no loss of enthusiasm.”

Today’s guest could’ve quit, and no one would’ve blamed her. Then again, she wouldn’t be able to bask in the spotlight that she lives in today.

I’m talking about my new friend and family of the podcast, Maddie Poppe. You may know her as American Idol’s Season 16’s winner.

Not only is she an insanely talented singer and performer, but she still carries that approachable, down-to-earth, small-town Iowa vibe that makes her a fan favorite.

In today’s episode, Maddie and I cover:

  • The lowlights and failures that led to American Idol.
  • Understanding that YES lives in the land of NO.
  • Sticking to your gut and trusting the process.
  • Dealing with haters and doubters.
  • Her upcoming tour dates, merch, and more.

If you’re ready to accept that location doesn’t matter and you can chase what you want on your own terms, then you’re going to dig this episode.

RESOURCES & REFERENCES

CONNECT WITH MADDIE

 ----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Maddie Poppe on Overcoming Failure, Doubt, & Haters Scotty Russell | Creative Business Coach 00:50:56 Maddie Poppe, American Idol Winner, shares overcoming failure, doubt, and haters as you chase what you want. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Maddie Poppe, American Idol Winner, shares overcoming failure, doubt, and haters as you chase what you want. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, american songwriter, american singer, songs from the basement, perspective-collective, christmas from home, creative podcast, side hustle growth, perspective podcast, scotty russell, creative business, maddie poppe, american idol true full 192 dbf835f3-1f83-4978-8c64-310abbcadeab Growcase of GARM Co. on Making Time to Pursue Your Creative Side Hustle FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/191

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

-----

If there’s something you want to do in life, then do that shit.

The beauty of having a job that covers your expenses is that it frees you up to pursue what you want on the side.

Today’s guest, Emir Ayouni, is a prime example of someone who doesn’t make excuses and relentlessly makes the time to grind on his creative dream.

Not only is he one-third of the power trio, The Forefathers Group, but he’s the mastermind behind G.A.R.M. Company: a newly opened boutique-style shop for designer tools, resources, and goods crafted together with some of the most talented designers in the business.

In today’s episode, Emir and I cover:

  • Showing the work you want to get.
  • The power of sharing your process and existing on all platforms.
  • Investing in yourself, especially with the uncertainty of the world.
  • Not needing a fancy Art School degree to show you can do the work.
  • Leveraging your day job to fuel your side hustle dream, and more.

If you’re tired of settling and ready to make time to grind on what you want, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH EMIR

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 11 Nov 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/191

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

-----

If there’s something you want to do in life, then do that shit.

The beauty of having a job that covers your expenses is that it frees you up to pursue what you want on the side.

Today’s guest, Emir Ayouni, is a prime example of someone who doesn’t make excuses and relentlessly makes the time to grind on his creative dream.

Not only is he one-third of the power trio, The Forefathers Group, but he’s the mastermind behind G.A.R.M. Company: a newly opened boutique-style shop for designer tools, resources, and goods crafted together with some of the most talented designers in the business.

In today’s episode, Emir and I cover:

  • Showing the work you want to get.
  • The power of sharing your process and existing on all platforms.
  • Investing in yourself, especially with the uncertainty of the world.
  • Not needing a fancy Art School degree to show you can do the work.
  • Leveraging your day job to fuel your side hustle dream, and more.

If you’re tired of settling and ready to make time to grind on what you want, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH EMIR

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Growcase of GARM Co. on Making Time to Pursue Your Creative Side Hustle Scotty Russell | Creative Business Coach 00:54:51 Emir of Growcase and GARM Company shares tips on making time to grind on your creative side hustle. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Emir of Growcase and GARM Company shares tips on making time to grind on your creative side hustle. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. passive income, forefathers group, g.a.r.m. emir ayouni, brush set, design goods, perspective-collective, digital products, growcase, design resources, design courses, garm company, side hustle growth, perspective podcast, scotty russell, creative business, digital goods, procreate brushes true full 191 5e0e6641-031e-43f2-a4ab-96de316a05c4 Pt. 2 Chasing What You Want - Side Hustler’s Coaching Student Special To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/190

-----

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Fall 2020 students.

I suggest hitting pause and going back to Part 1 to catch the program overview, action items, insights, and overall flow of the full convo.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Overcoming the inner critic and promoting yourself and your work.

The Fall 2020 students you’re going to fall in love with are:

Today’s episode is a recording from one of our weekly, intense 3-hour Hot Seat calls broken into a 2-part series.

If you’re feeling stuck and isolated trying to figure out the next steps you need to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com for details on the upcoming Spring 2021 fourth installment.

RESOURCE & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 4 Nov 2020 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/190

-----

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Fall 2020 students.

I suggest hitting pause and going back to Part 1 to catch the program overview, action items, insights, and overall flow of the full convo.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Overcoming the inner critic and promoting yourself and your work.

The Fall 2020 students you’re going to fall in love with are:

Today’s episode is a recording from one of our weekly, intense 3-hour Hot Seat calls broken into a 2-part series.

If you’re feeling stuck and isolated trying to figure out the next steps you need to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com for details on the upcoming Spring 2021 fourth installment.

RESOURCE & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 2 Chasing What You Want - Side Hustler’s Coaching Student Special Scotty Russell | Creative Business Coach 01:17:06 Take notes as my Fall 2020 Students and I break down chasing what you want with your creative pursuits while overcoming internal and external obstacles. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Take notes as my Fall 2020 Students and I break down chasing what you want with your creative pursuits while overcoming internal and external obstacles. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative coach, creative marketing, coaching tips, perspective-collective, side hustle growth, freelancing, perspective podcast, scotty russell, side hustle coach, creative business, digital marketing, freelancer, coaching program true full 190 8ee8adf9-310a-4811-8b3b-e78436729395 Pt. 1 Chasing What You Want - Side Hustler’s Coaching Student Special To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/189

-----

We’re back for round 3 of a back-to-back Side Hustler’s Student Spotlight Special featuring my current Fall 2020 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Overcoming the inner critic and promoting yourself and your work.

The Fall 2020 students you’re going to fall in love with are:

Today’s episode is a recording from one of our weekly, intense 3-hour Hot Seat calls broken into a 2-part series.

If you’re feeling stuck and isolated trying to figure out the next steps you need to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com for details on the upcoming Spring 2021 fourth installment.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 28 Oct 2020 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/189

-----

We’re back for round 3 of a back-to-back Side Hustler’s Student Spotlight Special featuring my current Fall 2020 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Overcoming the inner critic and promoting yourself and your work.

The Fall 2020 students you’re going to fall in love with are:

Today’s episode is a recording from one of our weekly, intense 3-hour Hot Seat calls broken into a 2-part series.

If you’re feeling stuck and isolated trying to figure out the next steps you need to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com for details on the upcoming Spring 2021 fourth installment.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Pt. 1 Chasing What You Want - Side Hustler’s Coaching Student Special Scotty Russell | Creative Business Coach 01:33:13 Take notes as my Fall 2020 Students and I address overcoming inner struggles and intentionally creating work that attracts the RIGHT people. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Take notes as my Fall 2020 Students and I address overcoming inner struggles and intentionally creating work that attracts the RIGHT people. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative coach, creative marketing, coaching tips, perspective-collective, side hustle growth, freelancing, perspective podcast, scotty russell, side hustle coach, creative business, digital marketing, freelancer, coaching program true full 189 59246399-7874-4d65-94bf-068ab1114ebc BEST HITS | Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice Download your FREE Engaged Community Guide here.

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-153

-----

Lisa Congdon was a late bloomer to the game but has used that as her advantage.

She's transformed into a profound illustrator, author, and speaker.

She whips up whimsical and vibrant art for top tier brands like Crate and Barrel, Facebook, Sonos, Lululemon, and more from her stomping grounds of Portland, OR.

Sure, she wins awards and crushes work for big-time names, but the two things I admire the most are:

  1. how she speaks on topics that are aligned to her values and belief systems
  2. how she shows up for the creative community and empowers people like you and me to tap into our potential.

Relax and take notes as Lisa is going to unload some serious knowledge on you like:

  • How your age and past experiences are your superpowers, not detriments
  • Tactics for overcoming imposter syndrome
  • The magic of pursuing your interests
  • Keys for standing out
  • Finding your artistic voice, consistency, UFOs, pizza, and more

Today’s episode is a permission slip to stop playing it small with your creative pursuits and uncomfortably step into your next version of creative genius.

RESOURCES & REFERENCES

CONNECT WITH LISA

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 21 Oct 2020 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Download your FREE Engaged Community Guide here.

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-153

-----

Lisa Congdon was a late bloomer to the game but has used that as her advantage.

She's transformed into a profound illustrator, author, and speaker.

She whips up whimsical and vibrant art for top tier brands like Crate and Barrel, Facebook, Sonos, Lululemon, and more from her stomping grounds of Portland, OR.

Sure, she wins awards and crushes work for big-time names, but the two things I admire the most are:

  1. how she speaks on topics that are aligned to her values and belief systems
  2. how she shows up for the creative community and empowers people like you and me to tap into our potential.

Relax and take notes as Lisa is going to unload some serious knowledge on you like:

  • How your age and past experiences are your superpowers, not detriments
  • Tactics for overcoming imposter syndrome
  • The magic of pursuing your interests
  • Keys for standing out
  • Finding your artistic voice, consistency, UFOs, pizza, and more

Today’s episode is a permission slip to stop playing it small with your creative pursuits and uncomfortably step into your next version of creative genius.

RESOURCES & REFERENCES

CONNECT WITH LISA

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> BEST HITS | Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice Scotty Russell | Creative Business Coach 01:03:42 We're replaying the most listened to episode featuring illustrator and author Lisa Congdon. Listen as she shares her tactics for overcoming imposter syndrome, standing out, and finding your artistic voice. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. We're replaying the most listened to episode featuring illustrator and author Lisa Congdon. Listen as she shares her tactics for overcoming imposter syndrome, standing out, and finding your artistic voice. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative grind, perspective-collective, creative podcast, artistic voice, lisa congdon, perspective podcast, scotty russell, podcast for creatives, creative fuel true bonus d630e4ee-cecc-4ca9-8d40-8e9ec4c6c6b2 Aaron Draplin on Building Your Creative Empire on Your Own Terms Download your FREE Engaged Community Guide here.

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/188
-----

FACT: No one is going to make it happen for you.

Today’s guest, Aaron Draplin of Draplin Design Co., has built an empire of consistently showing up and doing the work.

He needs no formal introductions, because for a hot minute now, he’s cemented himself as a creative industry juggernaut wielding a big old burly beard of fire and fury.

In today’s episode, Draplin and I go deep on:

  • Pursuing something when you don’t know the outcome.
  • Doing it for the hell of it and learning to love it.
  • Why you don’t need the BIG degree to make shit happen.
  • Using your time wisely and being productive.
  • Paying off debt, showing the ugly, and more.

If you’re ready to avoid instant gratification, put in the work, and have some fun with your creative pursuits, then this one is for you.

RESOURCES & REFERENCES

CONNECT WITH DRAPLIN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 14 Oct 2020 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Download your FREE Engaged Community Guide here.

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/188
-----

FACT: No one is going to make it happen for you.

Today’s guest, Aaron Draplin of Draplin Design Co., has built an empire of consistently showing up and doing the work.

He needs no formal introductions, because for a hot minute now, he’s cemented himself as a creative industry juggernaut wielding a big old burly beard of fire and fury.

In today’s episode, Draplin and I go deep on:

  • Pursuing something when you don’t know the outcome.
  • Doing it for the hell of it and learning to love it.
  • Why you don’t need the BIG degree to make shit happen.
  • Using your time wisely and being productive.
  • Paying off debt, showing the ugly, and more.

If you’re ready to avoid instant gratification, put in the work, and have some fun with your creative pursuits, then this one is for you.

RESOURCES & REFERENCES

CONNECT WITH DRAPLIN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Aaron Draplin on Building Your Creative Empire on Your Own Terms Scotty Russell | Creative Business Coach 01:14:09 Draplin talks on avoiding instant gratification, putting in the work, and having some fun with your creative pursuits. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Draplin talks on avoiding instant gratification, putting in the work, and having some fun with your creative pursuits. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. true full 188 96e4d998-58ef-49c5-a6ee-b10b1168f719 Brethren Design Co. on Slow Building Your Side Hustle + Freelancing Tips To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/187

-----

Today’s guests, Jeremy and Jordan Coon of Brethren Design Co., know what the slow and steady grind looks like, and the results speak for themselves.

They’re side-hustling brothers slanging bold type, illustrations, and branding that lives up to their motto: Design That Smokes.

In their first two years of business, they’ve already collabed with names like Adobe, Guy Fieri, Slice Beer Co., and Julian Edelman!

And...the icing on the cake...they’re building their empire OUTSIDE of their day jobs!

In this episode, Jeremy, Jordan, and I go deep on:

  • The foundation, safety net, and protection side hustling provides
  • Freelancing tips galore (and what not to do)
  • The power of under-promise and over-deliver
  • Pushing yourself, despite not knowing the outcome
  • Abundance mindset, time management, and more

If you’re tired of playing it safe and want to make shit happen with your creative pursuits, then you’re gonna find a lot of gold in this episode!

BONUS: Save 20% off any BDC font purchase using the code PIZZABAGELS thru 10/11.

RESOURCES & REFERENCES

CONNECT WITH BDC

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 7 Oct 2020 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/187

-----

Today’s guests, Jeremy and Jordan Coon of Brethren Design Co., know what the slow and steady grind looks like, and the results speak for themselves.

They’re side-hustling brothers slanging bold type, illustrations, and branding that lives up to their motto: Design That Smokes.

In their first two years of business, they’ve already collabed with names like Adobe, Guy Fieri, Slice Beer Co., and Julian Edelman!

And...the icing on the cake...they’re building their empire OUTSIDE of their day jobs!

In this episode, Jeremy, Jordan, and I go deep on:

  • The foundation, safety net, and protection side hustling provides
  • Freelancing tips galore (and what not to do)
  • The power of under-promise and over-deliver
  • Pushing yourself, despite not knowing the outcome
  • Abundance mindset, time management, and more

If you’re tired of playing it safe and want to make shit happen with your creative pursuits, then you’re gonna find a lot of gold in this episode!

BONUS: Save 20% off any BDC font purchase using the code PIZZABAGELS thru 10/11.

RESOURCES & REFERENCES

CONNECT WITH BDC

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Brethren Design Co. on Slow Building Your Side Hustle + Freelancing Tips Scotty Russell | Creative Business Coach 00:56:13 Brethren Design Co. shows you how to slow grow your side hustle along with some killer freelancing tips and tricks. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Brethren Design Co. shows you how to slow grow your side hustle along with some killer freelancing tips and tricks. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. freelancing tips, brand strategist, logo designer, perspective-collective, side hustle growth, freelancing, perspective podcast, scotty russell, branding, creative business, logo design, freelancer, brand strategy true full 187 8ef1eaae-9be7-425a-9110-eac75250d443 KiriLeigh Jones on Turning Everything into a Canvas & Sharing Your Process To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/186

-----


Today’s guest, KiriLeigh Jones, isn’t afraid to share her work nor flex her talent on anything that can become a canvas.

She’s a creative free spirit who spreads good vibes throughout the world with her vibrant and hella detailed masterpieces.

When she’s not making a statement painting insane murals, she’s drawing or painting on shoes, skate decks, human body parts, bikes, or pretty much whatever she can get her hands on.

In this episode, Kiri and I go deep on:

  • Saying yes and figuring it out.
  • Turning anything into a canvas to experiment on.
  • The power of sharing your process.
  • Good vibes and authenticity vs. toxic positivity.
  • Mural resources, meditation, and more.

If you’re interested in painting murals or just expressing your creativity on a bigger level, then you’re going to dig the energy Kiri brings to this one.

RESOURCES & REFERENCES

CONNECT WITH IAN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 30 Sep 2020 10:00:11 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/186

-----


Today’s guest, KiriLeigh Jones, isn’t afraid to share her work nor flex her talent on anything that can become a canvas.

She’s a creative free spirit who spreads good vibes throughout the world with her vibrant and hella detailed masterpieces.

When she’s not making a statement painting insane murals, she’s drawing or painting on shoes, skate decks, human body parts, bikes, or pretty much whatever she can get her hands on.

In this episode, Kiri and I go deep on:

  • Saying yes and figuring it out.
  • Turning anything into a canvas to experiment on.
  • The power of sharing your process.
  • Good vibes and authenticity vs. toxic positivity.
  • Mural resources, meditation, and more.

If you’re interested in painting murals or just expressing your creativity on a bigger level, then you’re going to dig the energy Kiri brings to this one.

RESOURCES & REFERENCES

CONNECT WITH IAN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> KiriLeigh Jones on Turning Everything into a Canvas & Sharing Your Process Scotty Russell | Creative Business Coach 00:50:22 KiriLeigh Jones shares how to turn everything into a canvas and the power of sharing your process to grow an audience. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. KiriLeigh Jones shares how to turn everything into a canvas and the power of sharing your process to grow an audience. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. painting, perspective-collective, good vibes, painting murals 101, side hustle growth, murals, perspective podcast, scotty russell, personal development, be a good person, meditation true full 186 ef08e955-ffa3-4602-ad9a-aa913ab39e64 Ian Paget of Logo Geek on Taking Your Side Hustle to Full-Time Dream Job To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/185

-----

Ian Paget of Logo Geek believes in shooting your shot and dying with no regrets.

He pursued his interests, built his brand reputation, and elevated his craft over the years to the point where he’s a household name in the world of logo design.

He has a fascinating story of how he grew his side hustle into his full-time dream job of logo design while simultaneously growing a Twitter community of ~100k and a Facebook family of ~10k around it.

In this episode, Ian and I go deep on:

  • Leveraging your day job to fuel your dream job.
  • Not having to be perfect to get started.
  • Creating a routine system for yourself.
  • Preparing to make the full-time leap.
  • Not dying with regret, the love for logos, and more.

If you’re ready to get started or take the next step in your side hustle pursuits, you’re going to find a lot of gold in this one today.

RESOURCES & REFERENCES

CONNECT WITH IAN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 23 Sep 2020 10:00:19 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/185

-----

Ian Paget of Logo Geek believes in shooting your shot and dying with no regrets.

He pursued his interests, built his brand reputation, and elevated his craft over the years to the point where he’s a household name in the world of logo design.

He has a fascinating story of how he grew his side hustle into his full-time dream job of logo design while simultaneously growing a Twitter community of ~100k and a Facebook family of ~10k around it.

In this episode, Ian and I go deep on:

  • Leveraging your day job to fuel your dream job.
  • Not having to be perfect to get started.
  • Creating a routine system for yourself.
  • Preparing to make the full-time leap.
  • Not dying with regret, the love for logos, and more.

If you’re ready to get started or take the next step in your side hustle pursuits, you’re going to find a lot of gold in this one today.

RESOURCES & REFERENCES

CONNECT WITH IAN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Ian Paget of Logo Geek on Taking Your Side Hustle to Full-Time Dream Job Scotty Russell | Creative Business Coach 00:58:24 Ian Paget of Logo Geek chats logo design and shows you the power of leveraging your day job to fuel your full-time dream job pursuits. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Ian Paget of Logo Geek chats logo design and shows you the power of leveraging your day job to fuel your full-time dream job pursuits. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. true full 185 6c9195d7-1e2b-4107-9516-c56ed8994cb7 30+ Ways to Make Side Hustle Money to Save, Invest, or Pay off Debt Quickly To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/184

-----

Looking for ways to generate extra side income to build up your savings or attack debt, so you can take the full-time grind leap one day?

Today, we’re breaking down both fast AND mid-to-long term money-making ideas to generate cash both creatively AND non-creatively.

That way, you can invest in your personal growth and development AS WELL as putting yourself in a position to possibly make the leap to doing your thing full-time one day.

Bonus: At the end of the episode, I also toss in some Smart Money Moves to help you take control of your finances.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 16 Sep 2020 10:00:13 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/184

-----

Looking for ways to generate extra side income to build up your savings or attack debt, so you can take the full-time grind leap one day?

Today, we’re breaking down both fast AND mid-to-long term money-making ideas to generate cash both creatively AND non-creatively.

That way, you can invest in your personal growth and development AS WELL as putting yourself in a position to possibly make the leap to doing your thing full-time one day.

Bonus: At the end of the episode, I also toss in some Smart Money Moves to help you take control of your finances.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> 30+ Ways to Make Side Hustle Money to Save, Invest, or Pay off Debt Quickly Scotty Russell | Creative Business Coach 00:38:20 Here are 30+ easy ways to make side hustle money (with or without your artistic talents) to save, invest, or pay off debt quickly. Bonus: I pack in some smart money moves tactics. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Here are 30+ easy ways to make side hustle money (with or without your artistic talents) to save, invest, or pay off debt quickly. Bonus: I pack in some smart money moves tactics. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, facebook marketplace, side hustle money, snkrs, pay off debt, perspective-collective, invest money, mercari, side hustle growth, perspective podcast, scotty russell, amazon fba, save money, making money, dave ramsey true full 184 80fcdb96-4627-4cd3-8666-0117832607e7 Donna Adi on Creating for Yourself vs. Chasing Trends & Money To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/183

-----

Monetizing something from the jump can easily suffocate the joy from the process of play.

Today’s guest, Donna Adi, gave herself permission to play. This sparked incredible success for her and set the tone for a highly desired new art style.

She’s an insanely talented artist and storyteller who combines vibrant illustrations with lifestyle and fashion photography.

What started off as a hobby has led to her flexing her unique style with major brands like Puma, Google, Michael Kors, and Nike.

In this episode, Donna and I go deep on:

  • Creating for you vs. following trends.
  • Focusing on the passion over making money in the beginning.
  • Going with your gut and chasing what scares you.
  • Time management, productivity, and avoiding distractions.
  • Mindset, confidence, finding your style, and more.

If you’re ready to focus on doing YOU vs. worrying about what everyone else is doing, then this episode was made for you.

RESOURCES & REFERENCES

CONNECT WITH DONNA

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 9 Sep 2020 10:00:40 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/183

-----

Monetizing something from the jump can easily suffocate the joy from the process of play.

Today’s guest, Donna Adi, gave herself permission to play. This sparked incredible success for her and set the tone for a highly desired new art style.

She’s an insanely talented artist and storyteller who combines vibrant illustrations with lifestyle and fashion photography.

What started off as a hobby has led to her flexing her unique style with major brands like Puma, Google, Michael Kors, and Nike.

In this episode, Donna and I go deep on:

  • Creating for you vs. following trends.
  • Focusing on the passion over making money in the beginning.
  • Going with your gut and chasing what scares you.
  • Time management, productivity, and avoiding distractions.
  • Mindset, confidence, finding your style, and more.

If you’re ready to focus on doing YOU vs. worrying about what everyone else is doing, then this episode was made for you.

RESOURCES & REFERENCES

CONNECT WITH DONNA

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Donna Adi on Creating for Yourself vs. Chasing Trends & Money Scotty Russell | Creative Business Coach 00:46:37 Donna Adi shows you the value of creating for yourself, focusing on your passion, and following your gut vs. chasing trends and money with your creative side hustle. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Donna Adi shows you the value of creating for yourself, focusing on your passion, and following your gut vs. chasing trends and money with your creative side hustle. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. donna adi, photo illustration, fashion photography, perspective-collective, photography illustration, side hustle growth, perspective podcast, scotty russell, digital illustration, lifestyle photography true full 183 2bb42163-4a39-40eb-a374-73ed7a03ba0c Having a Pro Mindset & Taking Action | Blaze Your Own Path Series Pt. 3/3 To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/182

-----

Part 1/3 of The Blaze Your Own Path Series was all about getting started, believing it’s possible, and breaking away from the lie you’ve been sold.

Part 2/3 was about investing in yourself and finding what works best for you vs. mimicking your idol’s footsteps.

We close the series with Part 3/3 which focuses on breeding a pro mindset and taking massive, uncomfortable action.

The goal of this episode is to empower you to:

- Eliminate victim mentality

- Gain a mental edge and taking initiative in life

- Take yourself and your work more seriously

No one is going to make your creative dream happen for you.

Keep your eyes on the prize, be persistent, and stay in the game—your breakthroughs will come.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 26 Aug 2020 10:00:18 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/182

-----

Part 1/3 of The Blaze Your Own Path Series was all about getting started, believing it’s possible, and breaking away from the lie you’ve been sold.

Part 2/3 was about investing in yourself and finding what works best for you vs. mimicking your idol’s footsteps.

We close the series with Part 3/3 which focuses on breeding a pro mindset and taking massive, uncomfortable action.

The goal of this episode is to empower you to:

- Eliminate victim mentality

- Gain a mental edge and taking initiative in life

- Take yourself and your work more seriously

No one is going to make your creative dream happen for you.

Keep your eyes on the prize, be persistent, and stay in the game—your breakthroughs will come.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Having a Pro Mindset & Taking Action | Blaze Your Own Path Series Pt. 3/3 Scotty Russell | Creative Business Coach 00:19:35 Pt. 3/3 of The Blaze Your Own Path Series is all about breeding a pro-mindset, and taking massive, uncomfortable action with your side hustle pursuits. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Pt. 3/3 of The Blaze Your Own Path Series is all about breeding a pro-mindset, and taking massive, uncomfortable action with your side hustle pursuits. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. true full 182 7ac7b74a-926b-4a53-8c8c-2f57763b010e Finding What Works Best for YOU | Blaze Your Own Path Series Pt. 2/3 To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/181

-----

Last week, Part 1 of this series was all about getting started and believing that whatever you want to accomplish creatively is possible for you.

You gave yourself permission to explore the early stages of your creative dream WITHOUT trying to monetize it right from the jump.

In Part 2, we’re laying the foundation for how you intentionally and authentically show up as yourself in your work.

We do this by:

  • Understanding there’s no one-size-fits-all creative career path
  • Leveraging parts of other’s success versus copying it step-by-step.
  • Doing the hard work of investing in your growth and reaping the benefits.

Part 3 next week closes the series with how to attain a pro mindset while taking massive, uncomfortable action.  

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 19 Aug 2020 10:00:18 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) https://www.perspective-collective.com/perspectivepodcast/181 To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/181

-----

Last week, Part 1 of this series was all about getting started and believing that whatever you want to accomplish creatively is possible for you.

You gave yourself permission to explore the early stages of your creative dream WITHOUT trying to monetize it right from the jump.

In Part 2, we’re laying the foundation for how you intentionally and authentically show up as yourself in your work.

We do this by:

  • Understanding there’s no one-size-fits-all creative career path
  • Leveraging parts of other’s success versus copying it step-by-step.
  • Doing the hard work of investing in your growth and reaping the benefits.

Part 3 next week closes the series with how to attain a pro mindset while taking massive, uncomfortable action.  

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Finding What Works Best for YOU | Blaze Your Own Path Series Pt. 2/3 Scotty Russell | Creative Business Coach 00:16:20 Pt. 2/3 of The Blaze Your Own Path Series is all about investing in yourself and finding what works best for you vs. mimicking your idol’s footsteps. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Pt. 2/3 of The Blaze Your Own Path Series is all about investing in yourself and finding what works best for you vs. mimicking your idol’s footsteps. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, passion project, go with your gut, blaze your own path, perspective-collective, selling merch, full-time freelance, side hustle growth, freelancing, perspective podcast, scotty russell, being intentional true full 181 45d02539-de3d-445a-88bf-cdcabd69671a Chasing Your Creative Dream | Blaze Your Own Path Series Pt. 1/3 To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/180

-----

I’m making a safe bet that you’re listening to this podcast because you feel creatively called to do something MORE in life.

That’s why, today, I’m stoked to kick-off my latest episodic adventure called the Blaze Your Own Path Series.

My hopes and intentions are to:

  • Inspire you with my story so you too can blaze your own path to side hustle success.
  • Destroy your beliefs of what you’re capable of accomplishing.
  • Motivate you to take massive, uncomfortable action to chase what you want on your own terms.

Part 1 is all about getting started, believing it’s possible, and breaking away from the lie you’ve been sold.

Next week, Part 2 of the series is about intentionally and authentically showing up, finding out what works best for you, and discovering your unique path.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Wed, 12 Aug 2020 10:00:08 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/180

-----

I’m making a safe bet that you’re listening to this podcast because you feel creatively called to do something MORE in life.

That’s why, today, I’m stoked to kick-off my latest episodic adventure called the Blaze Your Own Path Series.

My hopes and intentions are to:

  • Inspire you with my story so you too can blaze your own path to side hustle success.
  • Destroy your beliefs of what you’re capable of accomplishing.
  • Motivate you to take massive, uncomfortable action to chase what you want on your own terms.

Part 1 is all about getting started, believing it’s possible, and breaking away from the lie you’ve been sold.

Next week, Part 2 of the series is about intentionally and authentically showing up, finding out what works best for you, and discovering your unique path.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

]]> Chasing Your Creative Dream | Blaze Your Own Path Series Pt. 1/3 Scotty Russell | Creative Business Coach 00:29:01 Pt. 1/3 of The Blaze Your Own Path Series is all about getting started, believing your creative dream is possible, and changing your relationship with money. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Pt. 1/3 of The Blaze Your Own Path Series is all about getting started, believing your creative dream is possible, and changing your relationship with money. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative side hustle, blaze your own path, perspective-collective, side hustle growth, perspective podcast, scotty russell, slave to debt, get out of debt, the american dream true full 180 8685aa19-5e02-4a48-856b-d2abc4464411 Never Made on Building Your Creative Dream From Scratch What’s your definition of success, and how do you know when you’ve “made” it?

What if you hit your big target, yet never truly “make” it, because you’re always hunting another bigger target to aim for?

That’s the goal of my homie Francisco Reyes, the mastermind behind the alias Never Made. 

His side hustle pursuits have landed him big time collabs with the likes of The Hundreds, Obey Clothing, Red Bull, The Los Angeles Clippers, Disney, Zumiez, and Urban Outfitters to name a few.

In this episode, we go deep on:

  • Valuing hard work and “earning” it
  • Making enough noise to be seen (in a non-sleazy way)
  • Creating meaningful work that makes an impact
  • Planting seeds and speaking things into existence
  • Selling merch, creating for yourself, and more.

If you’re ready to roll your sleeves up, do the work, and play the long game, you’re going to dig this episode.

RESOURCES & REFERENCES

Trademarking Information  -  https://www.uspto.gov/  

CONNECT WITH FRANCISCO

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.


FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.


FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 


JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.


PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.


BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.


LISTEN ON YOUR FAVORITE PODCASTING APP


CONNECT WITH ME


CREDITS

]]> Wed, 5 Aug 2020 10:00:03 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ What’s your definition of success, and how do you know when you’ve “made” it?

What if you hit your big target, yet never truly “make” it, because you’re always hunting another bigger target to aim for?

That’s the goal of my homie Francisco Reyes, the mastermind behind the alias Never Made. 

His side hustle pursuits have landed him big time collabs with the likes of The Hundreds, Obey Clothing, Red Bull, The Los Angeles Clippers, Disney, Zumiez, and Urban Outfitters to name a few.

In this episode, we go deep on:

  • Valuing hard work and “earning” it
  • Making enough noise to be seen (in a non-sleazy way)
  • Creating meaningful work that makes an impact
  • Planting seeds and speaking things into existence
  • Selling merch, creating for yourself, and more.

If you’re ready to roll your sleeves up, do the work, and play the long game, you’re going to dig this episode.

RESOURCES & REFERENCES

Trademarking Information  -  https://www.uspto.gov/  

CONNECT WITH FRANCISCO

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.


FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.


FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 


JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.


PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.


BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.


LISTEN ON YOUR FAVORITE PODCASTING APP


CONNECT WITH ME


CREDITS

]]> Never Made on Building Your Creative Dream From Scratch Scotty Russell | Creative Business Coach 00:59:30 Never Made shows you how to create meaningful work that makes an impact and how to make enough noise to be seen as you grow your creative side hustle and/or sell merch. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Never Made shows you how to create meaningful work that makes an impact and how to make enough noise to be seen as you grow your creative side hustle and/or sell merch. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. true full 179 150459e0-da83-4a03-8b10-4d7df6f4838b Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success Save 10% on Passion 2 Paid Enrollment

Enrollment for Lauren Hom's Passion to Paid is now open (July 29th-August 5th). Visit p2pscotty.com to learn more, lockdown her BONUS offers, and save 10% with PERSPECTIVE10.

Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success

Feeling overwhelmed that freelance is the only path to creative success?

It’s easy to feel that way based on the many stories from those crushing it in the creative industry.

But what if...there were other paths you could take or create on your own terms?

Luckily, we will talk about all these different paths and more because Lauren Hom joins us for round two on the podcast.

Get ready to take a shit ton of notes as we chat about:

  • Why freelancing isn’t your only option
  • Balancing creating and marketing yourself
  • Building confidence by taking action
  • Laying your foundation with passion projects
  • Marketing for creatives, and more.

If you’re ready to grow your creative pursuits by mixing marketing with your passions, then today’s episode is for you.

CONNECT WITH LAUREN

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

*Retro Supply *(affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 29 Jul 2020 10:00:25 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Save 10% on Passion 2 Paid Enrollment

Enrollment for Lauren Hom's Passion to Paid is now open (July 29th-August 5th). Visit p2pscotty.com to learn more, lockdown her BONUS offers, and save 10% with PERSPECTIVE10.

Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success

Feeling overwhelmed that freelance is the only path to creative success?

It’s easy to feel that way based on the many stories from those crushing it in the creative industry.

But what if...there were other paths you could take or create on your own terms?

Luckily, we will talk about all these different paths and more because Lauren Hom joins us for round two on the podcast.

Get ready to take a shit ton of notes as we chat about:

  • Why freelancing isn’t your only option
  • Balancing creating and marketing yourself
  • Building confidence by taking action
  • Laying your foundation with passion projects
  • Marketing for creatives, and more.

If you’re ready to grow your creative pursuits by mixing marketing with your passions, then today’s episode is for you.

CONNECT WITH LAUREN

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

*Retro Supply *(affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success Scotty Russell | Creative Business Coach 01:03:57 Feeling like freelance is the only path to creative success? Lauren Hom debunks this myth and discusses balancing creativity and marketing, creating passion projects, and more. You can also SAVE 10% with PERSPECTIVE10 when you enroll for Lauren's Passion to Paid course between July 29th-August 5th. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Feeling like freelance is the only path to creative success? Lauren Hom debunks this myth and discusses balancing creativity and marketing, creating passion projects, and more. You can also SAVE 10% with PERSPECTIVE10 when you enroll for Lauren's Passion to Paid course between July 29th-August 5th. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative marketing, marketing for creatives, lauren hom, perspective-collective, passion projects, passion 2 paid, hom sweet hom, passion to paid, creative biz, perspective podcast, scotty russell, creative business, personal projects, growing your creative business true full 178 5ec46b41-b3d0-4355-96b8-d62453b96479 Do the Work & Suck Butt Now to Grow—There Are No Cheat Codes! Do the Work & Suck Butt Now to Grow—There Are No Cheat Codes!

Sadly, breakthroughs don't magically manifest in 2 minutes like those 10 for $10 Frozen Banquet TV Dinners (those are gross BTW).⁣⁣

⁣⁣Yet, so many creatives want immediate results when they haven't paid their dues.⁣⁣

And that’s what today’s episode is all about:

  1. Accepting that there are no cheat codes to unlock your creative breakthrough.
  2. You gotta invest the time and energy to get the results you want.

True growth and success come from putting in the work.

We’re driving home the importance of persistence and patience with this one.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 22 Jul 2020 10:00:12 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Do the Work & Suck Butt Now to Grow—There Are No Cheat Codes!

Sadly, breakthroughs don't magically manifest in 2 minutes like those 10 for $10 Frozen Banquet TV Dinners (those are gross BTW).⁣⁣

⁣⁣Yet, so many creatives want immediate results when they haven't paid their dues.⁣⁣

And that’s what today’s episode is all about:

  1. Accepting that there are no cheat codes to unlock your creative breakthrough.
  2. You gotta invest the time and energy to get the results you want.

True growth and success come from putting in the work.

We’re driving home the importance of persistence and patience with this one.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Do the Work & Suck Butt Now to Grow—There Are No Cheat Codes! Scotty Russell | Creative Business Coach 00:11:50 Today, I talk about how there are no cheat codes to success and that true growth and success come from putting in the work to get the results you want. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Today, I talk about how there are no cheat codes to success and that true growth and success come from putting in the work to get the results you want. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. do the work, side hustle, cheat codes, perspective-collective, creative breakthrough, creative biz, perspective podcast, scotty russell, personal development, creative business, creative pursuits, side hustler true full 177 7987d248-4994-4445-a5c0-70e2703bc762 James Martin on Sharing Your Process & Giving Yourself Time to Grow James Martin on Sharing Your Process & Giving Yourself Time to Grow

So many creatives want a get rich quick pill or a hack to overnight stardom. There are no cheat codes, and today’s guest is living proof that good things take time.

I’m talking about one of my new BFFs and logo legend, James Martin. He’s known for his one-of-a-kind hand-drawn logo concepts and the visual delivery behind his uplifting design and thought process.

On today’s episode, we chat about:

  • The power of sharing your work and process
  • Navigating your own road on your own terms
  • How to overlap art and design
  • Allowing yourself and work to be shit
  • Logo design, always progressing, veganism, and more.

He’s got an insanely valuable resource called the Logo Black Book he’s giving away for free over at LogoBlackBook.com. More on that later.

If you’re ready to play the long game and reap the rewards along the way then this episode was crafted for you.

Connect with James

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 15 Jul 2020 10:00:12 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ James Martin on Sharing Your Process & Giving Yourself Time to Grow

So many creatives want a get rich quick pill or a hack to overnight stardom. There are no cheat codes, and today’s guest is living proof that good things take time.

I’m talking about one of my new BFFs and logo legend, James Martin. He’s known for his one-of-a-kind hand-drawn logo concepts and the visual delivery behind his uplifting design and thought process.

On today’s episode, we chat about:

  • The power of sharing your work and process
  • Navigating your own road on your own terms
  • How to overlap art and design
  • Allowing yourself and work to be shit
  • Logo design, always progressing, veganism, and more.

He’s got an insanely valuable resource called the Logo Black Book he’s giving away for free over at LogoBlackBook.com. More on that later.

If you’re ready to play the long game and reap the rewards along the way then this episode was crafted for you.

Connect with James

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> James Martin on Sharing Your Process & Giving Yourself Time to Grow Scotty Russell | Creative Business Coach 00:52:45 Logo Designer James Martin discusses the power of sharing your work and process, navigating your journey on your terms, and letting your work suck. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Logo Designer James Martin discusses the power of sharing your work and process, navigating your journey on your terms, and letting your work suck. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. true full 176 3fb3ca01-7b61-4de1-8ab5-9de051b697b2 BizBuds Tom Ross & Mike Janda on Creating a Great Personal Brand BizBuds Tom Ross & Mike Janda on Creating a Great Personal Brand

Today, we’re joined by two marketing wizards who thrive on helping creatives like you and me get strategic about what we’re passionate about.

I’m talking about Tom Ross and Mike Janda of the Biz Buds Podcast. On their podcast, they share their journeys from struggling to freelance to running multi 7-figure businesses, and the lessons picked up along the way.

Get ready to take some notes as today, we chat about:

  • How to build a great personal brand.
  • Finding better clients and making more money
  • Figuring out what lights you up.
  • The power of sharing the real you.
  • Niching down, creative entrepreneurship, and more.

If you’re ready to put in the work to create an impactful, sustainable, and successful creative career, then this episode is for you.

Connect with Tom & Mike

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 8 Jul 2020 10:00:18 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ BizBuds Tom Ross & Mike Janda on Creating a Great Personal Brand

Today, we’re joined by two marketing wizards who thrive on helping creatives like you and me get strategic about what we’re passionate about.

I’m talking about Tom Ross and Mike Janda of the Biz Buds Podcast. On their podcast, they share their journeys from struggling to freelance to running multi 7-figure businesses, and the lessons picked up along the way.

Get ready to take some notes as today, we chat about:

  • How to build a great personal brand.
  • Finding better clients and making more money
  • Figuring out what lights you up.
  • The power of sharing the real you.
  • Niching down, creative entrepreneurship, and more.

If you’re ready to put in the work to create an impactful, sustainable, and successful creative career, then this episode is for you.

Connect with Tom & Mike

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> BizBuds Tom Ross & Mike Janda on Creating a Great Personal Brand Scotty Russell | Creative Business Coach 01:07:38 Are you guessing what you should be focusing on each day to grow your creative pursuits?⁣ Tom Ross and Mike Janda of the Biz Buds Podcast discuss building a great personal brand, finding better clients, and sharing the real you on your feed. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Are you guessing what you should be focusing on each day to grow your creative pursuits?⁣ Tom Ross and Mike Janda of the Biz Buds Podcast discuss building a great personal brand, finding better clients, and sharing the real you on your feed. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. entrepreneurship, mike janda, creative marketing, perspective-collective, marketing, niching, creative entrepreneur, creative biz, perspective podcast, scotty russell, creative business, tom ross, bizbuds podcast, personal brand, brand strategy true full 175 d61ea101-17f0-4fce-a496-e83eb5872d35 2 Ways to Get Creatively Unstuck & Unlock Your Next Big Breakthrough 2 Ways to Get Creatively Unstuck & Unlock Your Next Big Breakthrough

You Don’t Need Permission to Make Your Dream Happen

Are you fed up with being creatively stuck?

Are you ready to stop consuming and take massive action?

If so, today’s episode is all about staying active and open on your creative grind, so you can get that breakthrough you’ve been wanting for a hot minute now.

They’re the two catalysts for the type of success you deeply desire, and both have been pivotal for any type of creative biz breakthroughs I’ve had.

My goal today is to get you creatively unstuck by getting you to:

  1. Stop seeking permission to make shit happen for yourself.
  2. Stay open to embrace uncomfortable change.
  3. Be prepared and ready for new opportunities to come your way.

Pacing Yourself

Before we dive deep, I want to preface this upfront:

Taking breaks along the way is hella important to avoiding burnout, staying out of creative funks, and throwing in the towel on your pursuits.

Staying active is important, but so is pacing yourself—it’s a slow and steady grind when you’re working on your dream.

Staying Active (and Patient)

With that being said, staying active means consistency and taking initiative in my world.

Consistency

To me, being consistent versus going hard AF in short bursts of intensity is far more beneficial.

The latter leads to burnout and long gaps of inactivity (inactivity is horrible for building a name for yourself).

Consistently showing up (even if it’s just 15 minutes to an hour a day) generates small wins and mini-milestones.

When you string these W’s together, you generate momentum.

Momentum over the years is what leads to those huge career-shifting breakthroughs.

Taking Initiative

An important reminder you may need to hear today is: You don’t need anyone else’s permission to chase what you want.

If I had waited for permission to share my work, blog, speak, teach, podcast, or coach, I’d still be at a day job complaining about how unfulfilled and how broke I was.

My biggest regret is not taking massive action sooner.

If you’re creatively stuck right now, I encourage you to:

  • Stop waiting for permission to make shit happen for yourself.
  • Take the initiative to manifest your own opportunities.
  • Create the work you want to see in the world.
  • Hire yourself for the type of work you want to get hired to do.
  • Share the message you’ve been too scared to share.

No one is going to hand your dream to you, so it’s on you to make it happen.

If you’re struggling to take the first step, try this effective, yet morbid exercise:

Simply imagine yourself on your deathbed...yup.

While you’re lying there, look back on this very moment of uncertainty.

Is this going to be something you regretted never pursuing?

That usually can help reframe the petty reasons holding you back from taking your shot.

Staying Open

Maybe you’re in the position where you’ve been active, yet you’re seeing little-to-no traction over time?

Or maybe you’re the type of person who is so dead set on one path that you’re missing the signs that you’re meant to do something else?

Staying active is hella important, but staying open for unexpected opportunities, new relationships, and uncomfortable risks are the catalyst for shit to really pop off.

It’s easy to get shiny object syndrome. You bounce around from one thing to the next without fully committing and giving the one thing that had promise time to grow during a season (aka niching down).

It’s also easy to get so far pigeon-holed and too comfortable in what you’re doing that you’re blinded to the big opportunity in front of you.

I’ve been on both sides of the fence over the years, but learning to actively embrace and welcome the unexpected is what surged my creative career forward—especially 2019 through 2020.

Reminding People You Exist

After an injury robbed me of my football career in college, I’ve been tirelessly searching for my identity as a creative.

I pretty much have tried everything: drawing tattoos, starting a clothing brand, designing logos/branding, website design, calligraphy/wedding chalkboards, selling my own products/merch, creating digital goods, blogging, teaching, speaking, podcasting, affiliate marketing, and now coaching.

Even when quitting seemed like the best option, I constantly stayed active and open to testing and experimenting with new creative paths until something stuck.

When shit wasn’t popping off, I continued to share my work and push forward even if I didn’t have my style, voice, and groove mastered (which I still don’t today).

Staying open and actively pursuing new opportunities to quickly fail, grow, and learn helped me:

  • Remind people I existed because I consistently was sharing something creative.
  • Build a name for myself and gain some clout as an artist/designer.
  • Grow my side hustle to a full-time grind and build incredible relationships along the way.

The Answers Are in Front of You

The biggest thing I’ve learned over my 10 years of finding my groove after college and 6 years of doing Perspective-Collective is this:

The more you consistently show up, take initiative, and stay open to the unexpected, the answers will reveal themselves over time.

The answers will come in the form of opportunities, risks, and relationships that unlock the next level for you to conquer.

It’s on you to show up when it’s not convenient, be aware of the signs/omens, and have the heart and guts to act in the direction your intuition is guiding you.

Chase it On Your Own Terms

You don’t need someone’s permission to make shit happen in your life.

Stay open to:

  • Understanding when something isn’t working.
  • Trying new avenues that make you uncomfortable.
  • Finding new resources to learn and grow.
  • Being challenged on the lens in which you view the world or a specific subject.
  • Admitting that you’re not investing the effort to make your dream happen.

Once you find the next path, take massive action with no regrets.

Get that breakthrough you’ve been wanting but never gave yourself the chance to chase it.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 1 Jul 2020 10:00:10 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ 2 Ways to Get Creatively Unstuck & Unlock Your Next Big Breakthrough

You Don’t Need Permission to Make Your Dream Happen

Are you fed up with being creatively stuck?

Are you ready to stop consuming and take massive action?

If so, today’s episode is all about staying active and open on your creative grind, so you can get that breakthrough you’ve been wanting for a hot minute now.

They’re the two catalysts for the type of success you deeply desire, and both have been pivotal for any type of creative biz breakthroughs I’ve had.

My goal today is to get you creatively unstuck by getting you to:

  1. Stop seeking permission to make shit happen for yourself.
  2. Stay open to embrace uncomfortable change.
  3. Be prepared and ready for new opportunities to come your way.

Pacing Yourself

Before we dive deep, I want to preface this upfront:

Taking breaks along the way is hella important to avoiding burnout, staying out of creative funks, and throwing in the towel on your pursuits.

Staying active is important, but so is pacing yourself—it’s a slow and steady grind when you’re working on your dream.

Staying Active (and Patient)

With that being said, staying active means consistency and taking initiative in my world.

Consistency

To me, being consistent versus going hard AF in short bursts of intensity is far more beneficial.

The latter leads to burnout and long gaps of inactivity (inactivity is horrible for building a name for yourself).

Consistently showing up (even if it’s just 15 minutes to an hour a day) generates small wins and mini-milestones.

When you string these W’s together, you generate momentum.

Momentum over the years is what leads to those huge career-shifting breakthroughs.

Taking Initiative

An important reminder you may need to hear today is: You don’t need anyone else’s permission to chase what you want.

If I had waited for permission to share my work, blog, speak, teach, podcast, or coach, I’d still be at a day job complaining about how unfulfilled and how broke I was.

My biggest regret is not taking massive action sooner.

If you’re creatively stuck right now, I encourage you to:

  • Stop waiting for permission to make shit happen for yourself.
  • Take the initiative to manifest your own opportunities.
  • Create the work you want to see in the world.
  • Hire yourself for the type of work you want to get hired to do.
  • Share the message you’ve been too scared to share.

No one is going to hand your dream to you, so it’s on you to make it happen.

If you’re struggling to take the first step, try this effective, yet morbid exercise:

Simply imagine yourself on your deathbed...yup.

While you’re lying there, look back on this very moment of uncertainty.

Is this going to be something you regretted never pursuing?

That usually can help reframe the petty reasons holding you back from taking your shot.

Staying Open

Maybe you’re in the position where you’ve been active, yet you’re seeing little-to-no traction over time?

Or maybe you’re the type of person who is so dead set on one path that you’re missing the signs that you’re meant to do something else?

Staying active is hella important, but staying open for unexpected opportunities, new relationships, and uncomfortable risks are the catalyst for shit to really pop off.

It’s easy to get shiny object syndrome. You bounce around from one thing to the next without fully committing and giving the one thing that had promise time to grow during a season (aka niching down).

It’s also easy to get so far pigeon-holed and too comfortable in what you’re doing that you’re blinded to the big opportunity in front of you.

I’ve been on both sides of the fence over the years, but learning to actively embrace and welcome the unexpected is what surged my creative career forward—especially 2019 through 2020.

Reminding People You Exist

After an injury robbed me of my football career in college, I’ve been tirelessly searching for my identity as a creative.

I pretty much have tried everything: drawing tattoos, starting a clothing brand, designing logos/branding, website design, calligraphy/wedding chalkboards, selling my own products/merch, creating digital goods, blogging, teaching, speaking, podcasting, affiliate marketing, and now coaching.

Even when quitting seemed like the best option, I constantly stayed active and open to testing and experimenting with new creative paths until something stuck.

When shit wasn’t popping off, I continued to share my work and push forward even if I didn’t have my style, voice, and groove mastered (which I still don’t today).

Staying open and actively pursuing new opportunities to quickly fail, grow, and learn helped me:

  • Remind people I existed because I consistently was sharing something creative.
  • Build a name for myself and gain some clout as an artist/designer.
  • Grow my side hustle to a full-time grind and build incredible relationships along the way.

The Answers Are in Front of You

The biggest thing I’ve learned over my 10 years of finding my groove after college and 6 years of doing Perspective-Collective is this:

The more you consistently show up, take initiative, and stay open to the unexpected, the answers will reveal themselves over time.

The answers will come in the form of opportunities, risks, and relationships that unlock the next level for you to conquer.

It’s on you to show up when it’s not convenient, be aware of the signs/omens, and have the heart and guts to act in the direction your intuition is guiding you.

Chase it On Your Own Terms

You don’t need someone’s permission to make shit happen in your life.

Stay open to:

  • Understanding when something isn’t working.
  • Trying new avenues that make you uncomfortable.
  • Finding new resources to learn and grow.
  • Being challenged on the lens in which you view the world or a specific subject.
  • Admitting that you’re not investing the effort to make your dream happen.

Once you find the next path, take massive action with no regrets.

Get that breakthrough you’ve been wanting but never gave yourself the chance to chase it.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> 2 Ways to Get Creatively Unstuck & Unlock Your Next Big Breakthrough Scotty Russell | Creative Business Coach 00:20:58 Are you ready to stop consuming and take massive action? Here are 2 ways to get creatively unstuck and unlock your next big breakthrough. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Are you ready to stop consuming and take massive action? Here are 2 ways to get creatively unstuck and unlock your next big breakthrough. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. side hustle, perspective-collective, creative breakthrough, creative biz, perspective podcast, scotty russell, personal development, creative business, creative pursuits, side hustler, getting unstuck true full 174 ae61216b-4b8f-4344-84b2-6b7211010223 Zulfa of The Cosmic Feminist on Creating Connection With Your Brand Zulfa of The Cosmic Feminist on Creating Connection With Your Brand

It’s extremely hard to gain traction in your creative pursuits if you don’t connect with what you create.

How can you attract your ideal client or connect with your true tribe if you don’t show up as yourself both in-person AND online?

Today, I’m stoked to share the story of my friend Zulfa. You may know her as The Cosmic Feminist.

She’s a badass illustrator based in Washington D.C.​

Her coined term Cosmic Feminism refers to her fascination with the Universe & her support for women’s rights and empowerment on a cosmic proportion.

I’ve watched her Instagram blow up over the past year because she’s tapped into her voice and artistic style.

She’s now crushing it in the merch game through her cosmic shop and working with socially conscious organizations that align with her values and beliefs.

On today’s episode, we chat about:

  • The power of niching down.
  • Building your buckets of interest.
  • Trusting your instinct.
  • Creating connection by being you.
  • Selling products, sushi, and more! 

If you’re tired of playing it safe and ready to connect with your true self so you can connect with others, then this episode was made for you.

Connect with Zulfa

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 24 Jun 2020 10:00:02 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Zulfa of The Cosmic Feminist on Creating Connection With Your Brand

It’s extremely hard to gain traction in your creative pursuits if you don’t connect with what you create.

How can you attract your ideal client or connect with your true tribe if you don’t show up as yourself both in-person AND online?

Today, I’m stoked to share the story of my friend Zulfa. You may know her as The Cosmic Feminist.

She’s a badass illustrator based in Washington D.C.​

Her coined term Cosmic Feminism refers to her fascination with the Universe & her support for women’s rights and empowerment on a cosmic proportion.

I’ve watched her Instagram blow up over the past year because she’s tapped into her voice and artistic style.

She’s now crushing it in the merch game through her cosmic shop and working with socially conscious organizations that align with her values and beliefs.

On today’s episode, we chat about:

  • The power of niching down.
  • Building your buckets of interest.
  • Trusting your instinct.
  • Creating connection by being you.
  • Selling products, sushi, and more! 

If you’re tired of playing it safe and ready to connect with your true self so you can connect with others, then this episode was made for you.

Connect with Zulfa

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Zulfa of The Cosmic Feminist on Creating Connection With Your Brand Scotty Russell | Creative Business Coach 00:48:19 Zulfa of the Cosmic Feminist discusses niching down, finding your buckets of interest, and creating connection by being YOU. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Zulfa of the Cosmic Feminist discusses niching down, finding your buckets of interest, and creating connection by being YOU. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. empowering apparel, cosmic illustration, perspective-collective, feminist apparel, women empowerment, women’s right, cosmic voice, cosmic feminism, perspective podcast, scotty russell, cosmic art, spiritual apparel, cosmic shop, the cosmic feminist true full 173 93aa2419-f8e3-4575-8d30-63ebfcb0e908 REPLAY: Pt. 3/3, Stop Brewing a Latte Excuses & Make it Happen REPLAY: Pt. 3/3, Stop Brewing a Latte Excuses & Make it Happen

For those just tuning in and aren’t in the loop with the last two weeks, I’m currently in the middle of a mini-hiatus with the birth of our daughter!

Today, you’re hearing the final conclusion of Part 3 of The Coffee Caffeinated Kick Series!

This series is the perfect brew to keep you grounded and ready to take your creative pursuits to the next level.

I highly recommend checking out Part 1 and 2, but if you don’t wanna, this one is still a killer episode on its own!

We’re back on next week with episode 173 featuring the incredibly talented Zulfa, AKA The Cosmic Feminist!

So here we go with Pt. 3: Stop Brewing a Latte Excuses & Make it Happen.

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 17 Jun 2020 10:00:20 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ REPLAY: Pt. 3/3, Stop Brewing a Latte Excuses & Make it Happen

For those just tuning in and aren’t in the loop with the last two weeks, I’m currently in the middle of a mini-hiatus with the birth of our daughter!

Today, you’re hearing the final conclusion of Part 3 of The Coffee Caffeinated Kick Series!

This series is the perfect brew to keep you grounded and ready to take your creative pursuits to the next level.

I highly recommend checking out Part 1 and 2, but if you don’t wanna, this one is still a killer episode on its own!

We’re back on next week with episode 173 featuring the incredibly talented Zulfa, AKA The Cosmic Feminist!

So here we go with Pt. 3: Stop Brewing a Latte Excuses & Make it Happen.

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> REPLAY: Pt. 3/3, Stop Brewing a Latte Excuses & Make it Happen Scotty Russell | Creative Business Coach 00:27:23 I break out some of my Best Hits to discuss actionable ways you can create new habits and routines to beat the Rona Blues. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. I break out some of my Best Hits to discuss actionable ways you can create new habits and routines to beat the Rona Blues. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. coffee caffeinated kick, side hustle, coffee art, creative grind, perspective-collective, overcoming excuses, perspective podcast, scotty russell, personal development, creative coffee, routines, side hustler true bonus 202a2d41-73aa-4549-9e68-d716eef4dc0c REPLAY: Pt. 2/3, Espresso Yourself By Any Beans Necessary REPLAY: Pt. 2/3, Espresso Yourself By Any Beans Necessary

If you’re just tuning in and missed last week’s announcement, my daughter has been born!

I’m taking 3 weeks off from kicking out new content for the podcast.

Instead of radio silence, I’m running one of my favorite 3-part solo episodes called The Coffee Caffeinated Kick Series.

This series is just as timely as ever while people slowly put their lives and creative pursuits back together.

So here we go with Pt. 2: Espresso Yourself By Any Beans Necessary.
 

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 10 Jun 2020 10:00:07 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ REPLAY: Pt. 2/3, Espresso Yourself By Any Beans Necessary

If you’re just tuning in and missed last week’s announcement, my daughter has been born!

I’m taking 3 weeks off from kicking out new content for the podcast.

Instead of radio silence, I’m running one of my favorite 3-part solo episodes called The Coffee Caffeinated Kick Series.

This series is just as timely as ever while people slowly put their lives and creative pursuits back together.

So here we go with Pt. 2: Espresso Yourself By Any Beans Necessary.
 

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> REPLAY: Pt. 2/3, Espresso Yourself By Any Beans Necessary Scotty Russell | Creative Business Coach 00:22:32 I break out some of my Best Hits to remind you to espresso yourself by any beans necessary and learn who your One True Fan is. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. I break out some of my Best Hits to remind you to espresso yourself by any beans necessary and learn who your One True Fan is. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. coffee caffeinated kick, side hustle, celebrate your weird, people pleasing, coffee art, creative grind, perspective-collective, 1000 true fans, perspective podcast, scotty russell, personal development, creative coffee, side hustler true bonus f6107f16-ae55-43e4-a8fb-e4cf916b1018 REPLAY: Pt. 1/3, Good Things Happen to Those Who Grind REPLAY: Pt. 1/3, Good Things Happen to Those Who Grind

Let’s keep it real, transparent, and punchy!

As I prep this, my daughter could be here any day now! Dope, right?

Honestly, I’ve been busting my biscuits day-in and day-out since I’ve started doing my thing full-time in 2020—all with the mindset to grind to provide for my family until Little Pizza Roll #2 is born.

I decided, once she was born, I could pump the brakes, rest, and soak up some family time.

Which is EXACTLY what I’m doing: I’m taking 3 weeks off from kicking out new podcast content.

HOWEVER, I didn’t want to leave people hanging. So, I’m dipping into the archives and re-sharing a popular 3-Part episode series I dropped in late 2018 called The Coffee Caffeinated Kick Series!

It’s punchy, raw, and extremely action-oriented...perfect for those who are finding their creative groove again due to The ‘Rona.

The podcast will be back and better than ever with new material late June!

Thanks for your understanding and continued support.

In the meantime, here’s Part 1: Good Things Happen to Those Who Grind.

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 3 Jun 2020 10:00:03 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ REPLAY: Pt. 1/3, Good Things Happen to Those Who Grind

Let’s keep it real, transparent, and punchy!

As I prep this, my daughter could be here any day now! Dope, right?

Honestly, I’ve been busting my biscuits day-in and day-out since I’ve started doing my thing full-time in 2020—all with the mindset to grind to provide for my family until Little Pizza Roll #2 is born.

I decided, once she was born, I could pump the brakes, rest, and soak up some family time.

Which is EXACTLY what I’m doing: I’m taking 3 weeks off from kicking out new podcast content.

HOWEVER, I didn’t want to leave people hanging. So, I’m dipping into the archives and re-sharing a popular 3-Part episode series I dropped in late 2018 called The Coffee Caffeinated Kick Series!

It’s punchy, raw, and extremely action-oriented...perfect for those who are finding their creative groove again due to The ‘Rona.

The podcast will be back and better than ever with new material late June!

Thanks for your understanding and continued support.

In the meantime, here’s Part 1: Good Things Happen to Those Who Grind.

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> REPLAY: Pt. 1/3, Good Things Happen to Those Who Grind Scotty Russell | Creative Business Coach 00:22:21 I break out some of my Best Hits to remind you that good things come to those who grind and how to better manage your time, money, and motivation. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. I break out some of my Best Hits to remind you that good things come to those who grind and how to better manage your time, money, and motivation. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. coffee caffeinated kick, side hustle, coffee art, creative grind, perspective-collective, creative motivation, perspective podcast, scotty russell, personal development, creative coffee, time management, side hustler true bonus 67bf5275-501f-4ff9-8b6b-66a911ba7aa5 Jimbo Bernaus on Tips for Making Passive Income With Digital Products Jimbo Bernaus on Tips for Making Passive Income With Digital Products

What works for someone else...may not work for you.

You have to constantly keep experimenting and not be afraid of failing.

Failure leads to progress.

Today’s guest is someone who has constantly experimented and finally found the thing that works best for his creative pursuits.

I’m talking about my homie,  Lord of Ludicrous Letterforms, with the loveliest locks of hair...Jimbo Bernaus!

Jimbo is a lettering artist, designer, and half of Shout Bam, a creative business with his partner Tea. He also happens to specialize in blasting people’s eye sockets with wide ranges of colors.

He’s made a name for himself in the past year in the Procreate and Affinity Brush world with heavy-hitting products like the Rough & Raw Brush Set, Fade & Shade Brush Set, The Kickoff Lettering Toolbox, and more.

On today’s episode, we chat about:

  • How to know what your audience wants.
  • Making passive income on digital products.
  • The power of an email list.
  • The importance of trial and error.
  • Diversifying income streams, font making for beginners, finding your style, and more!

If you’re curious about how you can diversify your income and offerings and serve your audience, then this episode was made for you.

Connect with Jimbo

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 27 May 2020 10:00:05 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Jimbo Bernaus on Tips for Making Passive Income With Digital Products

What works for someone else...may not work for you.

You have to constantly keep experimenting and not be afraid of failing.

Failure leads to progress.

Today’s guest is someone who has constantly experimented and finally found the thing that works best for his creative pursuits.

I’m talking about my homie,  Lord of Ludicrous Letterforms, with the loveliest locks of hair...Jimbo Bernaus!

Jimbo is a lettering artist, designer, and half of Shout Bam, a creative business with his partner Tea. He also happens to specialize in blasting people’s eye sockets with wide ranges of colors.

He’s made a name for himself in the past year in the Procreate and Affinity Brush world with heavy-hitting products like the Rough & Raw Brush Set, Fade & Shade Brush Set, The Kickoff Lettering Toolbox, and more.

On today’s episode, we chat about:

  • How to know what your audience wants.
  • Making passive income on digital products.
  • The power of an email list.
  • The importance of trial and error.
  • Diversifying income streams, font making for beginners, finding your style, and more!

If you’re curious about how you can diversify your income and offerings and serve your audience, then this episode was made for you.

Connect with Jimbo

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Jimbo Bernaus on Tips for Making Passive Income With Digital Products Scotty Russell | Creative Business Coach 00:55:56 Jimbo Bernaus gives us great tips on making passive income on digital products, knowing what your audience wants, and diversifying your income. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Jimbo Bernaus gives us great tips on making passive income on digital products, knowing what your audience wants, and diversifying your income. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. shout bam, procreate, jimbo bernaus, passive income, procreate app, digital products, procreate lettering, perspective podcast, digital marketing, affinity designer, design cuts, procreate brushes true full 172 accb77df-7894-4f4b-aaf3-79e5de31bf5d 3 Crucial Lessons for Your Creative Pursuits During & Post Quarantine 3 Crucial Lessons for Your Creative Pursuits During & Post-Quarantine

Life has been a rollercoaster since shit started hitting the fan in early March.

If you’re like I am, your entire routine was tossed to the curb, flattened by an 18-wheeler big rig truck, and then washed into the sewers with rats and poop.

You’ve had to learn how to respond, adapt, and evolve when this adversity caught you with a Mike Tyson uppercut to the chin.

There are 3 crucial lessons I’ve learned during quarantine that I know you’ll be able to relate to.

*The goal is to: *

  1. Empower you to survive and thrive once the dust settles.
  2. Become pandemic proof and on your creative pursuits.
  3. Give yourself permission to rest so you can fight another day.

No. 3 has been my biggest weakness that I’m working on the most moving forward.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

*Retro Supply *(affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 20 May 2020 10:00:09 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ 3 Crucial Lessons for Your Creative Pursuits During & Post-Quarantine

Life has been a rollercoaster since shit started hitting the fan in early March.

If you’re like I am, your entire routine was tossed to the curb, flattened by an 18-wheeler big rig truck, and then washed into the sewers with rats and poop.

You’ve had to learn how to respond, adapt, and evolve when this adversity caught you with a Mike Tyson uppercut to the chin.

There are 3 crucial lessons I’ve learned during quarantine that I know you’ll be able to relate to.

*The goal is to: *

  1. Empower you to survive and thrive once the dust settles.
  2. Become pandemic proof and on your creative pursuits.
  3. Give yourself permission to rest so you can fight another day.

No. 3 has been my biggest weakness that I’m working on the most moving forward.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

*Retro Supply *(affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> 3 Crucial Lessons for Your Creative Pursuits During & Post Quarantine Scotty Russell | Creative Business Coach 00:21:19 Get the tools to survive and thrive during this season, become pandemic-proof in your creative pursuits, and give yourself permission to rest. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Get the tools to survive and thrive during this season, become pandemic-proof in your creative pursuits, and give yourself permission to rest. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. quarantine, side hustle, creative biz, covid-19, personal development, creative business, creative pursuits, covid creative, coronavirus, quarantined creator, side hustler true full 171 2b92f555-7e17-492f-bf9b-1c15894e6a77 Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special

In the world of design, April Showers don’t bring May Flowers...they bring a heavy-hitting logo-centric May episode. 

My Lincoln Design familia is back for Round 3 for a special Logo MAY-hem Edition (Round 1: EP 41, Round 2: EP 155).

Lincoln Design Co., an industry-leading juggernaut, crushes the dopest identity systems, branding, packaging, merch, and more.

They slay design dragons for the biggest brands in the world like Hasbro, Mattel, Disney, Harley, Nike, WWE, Google, and more.

Today, we’re peering into the brains of the Lincoln team and break down their logo identity as seen in their hella popular: Logo Mayhem Book.

NOTE: Get 10% OFF everything in their shop, especially this Logo Mayhem Book, with promo code Perspective10.

In this episode, we also talk about:

  • Getting inside the client’s mind.
  • Advice for young designers.
  • Logo tips and strategies.
  • Showing the work you want to attract.
  • Lincoln’s inspiration, personal branding, making moves during a crisis, and more.

If you’re a fan of their work or just a logo lovin’ junkie in general, then you’re going to love this one.

Connect with Lincoln Design Co.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 13 May 2020 10:00:07 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special

In the world of design, April Showers don’t bring May Flowers...they bring a heavy-hitting logo-centric May episode. 

My Lincoln Design familia is back for Round 3 for a special Logo MAY-hem Edition (Round 1: EP 41, Round 2: EP 155).

Lincoln Design Co., an industry-leading juggernaut, crushes the dopest identity systems, branding, packaging, merch, and more.

They slay design dragons for the biggest brands in the world like Hasbro, Mattel, Disney, Harley, Nike, WWE, Google, and more.

Today, we’re peering into the brains of the Lincoln team and break down their logo identity as seen in their hella popular: Logo Mayhem Book.

NOTE: Get 10% OFF everything in their shop, especially this Logo Mayhem Book, with promo code Perspective10.

In this episode, we also talk about:

  • Getting inside the client’s mind.
  • Advice for young designers.
  • Logo tips and strategies.
  • Showing the work you want to attract.
  • Lincoln’s inspiration, personal branding, making moves during a crisis, and more.

If you’re a fan of their work or just a logo lovin’ junkie in general, then you’re going to love this one.

Connect with Lincoln Design Co.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special Scotty Russell | Creative Business Coach 01:04:23 Lincoln Design Co. shares their tips on getting inside the client’s mind, showing work you want to attract, logo tips and strategies, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Lincoln Design Co. shares their tips on getting inside the client’s mind, showing work you want to attract, logo tips and strategies, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. logo designer, logo mayhem, lincoln design, perspective podcast, branding, identity systems, logo design, designer, lincoln design co., brand identity, badge logos, logo process, logos true full 170 b2ad82d0-81a0-4f6d-b4a0-185f40c3a25a James Lewis on Creating Engaging Content That People Share Like Crazy James Lewis on Creating Engaging Content That People Share Like Crazy

There are 3 important lessons I’ve learned along my creative grind:

  1. Your creative dream won’t manifest overnight
  2. The process is more important than the destination
  3. Being consistent and willing to fail leads to breakthroughs OVER TIME

If you can embrace these truths, then you have a wildly successful creative career ahead of you.

Today’s guest, James Lewis, is a prime example of someone who’s embraced these 3 lessons and is tapping into new breakthroughs year after year.

As I record this, he’s amassed an Instagram following of just shy of a million followers and a massive following of 2 million on TikTok..

Safe to say, James knows what he’s doing when it comes to creating engaging content that gets shared like wildfire.

Take notes as we’re about to dive deep on:

  • Crafting a killer content strategy
  • Setting expectations and building an audience
  • Creating content that thrives on different platforms
  • Analytical awareness and consciously consuming
  • Experimenting, being consistent, having a vision, TikTok, and more

Connect with James

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 6 May 2020 10:00:03 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ James Lewis on Creating Engaging Content That People Share Like Crazy

There are 3 important lessons I’ve learned along my creative grind:

  1. Your creative dream won’t manifest overnight
  2. The process is more important than the destination
  3. Being consistent and willing to fail leads to breakthroughs OVER TIME

If you can embrace these truths, then you have a wildly successful creative career ahead of you.

Today’s guest, James Lewis, is a prime example of someone who’s embraced these 3 lessons and is tapping into new breakthroughs year after year.

As I record this, he’s amassed an Instagram following of just shy of a million followers and a massive following of 2 million on TikTok..

Safe to say, James knows what he’s doing when it comes to creating engaging content that gets shared like wildfire.

Take notes as we’re about to dive deep on:

  • Crafting a killer content strategy
  • Setting expectations and building an audience
  • Creating content that thrives on different platforms
  • Analytical awareness and consciously consuming
  • Experimenting, being consistent, having a vision, TikTok, and more

Connect with James

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> James Lewis on Creating Engaging Content That People Share Like Crazy Scotty Russell | Creative Business Coach 00:54:08 Today, we chat with British Artist, James Lewis, and discuss crafting killer content, building an audience, and consciously consuming social media. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Today, we chat with British Artist, James Lewis, and discuss crafting killer content, building an audience, and consciously consuming social media. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. paint brushes, growing audience, content strategy, painting, creative marketing, instagram analytics, content creation, james lewis, creative business, content strategist, art prints, viral video true full 169 11b72558-bf82-4b79-b2e5-bd3d765f602b Josh Sullivan on How to Build a Successful Creative Business Josh Sullivan on How to Build a Successful Creative Business

Whose path are you following right now:

  • The path of someone you highly admire and draw a lot of inspiration from?
  • The path you’ve been blazing on your own terms?

No doubt, success leaves clues...but I’d advise you to steer away from building your creative empire based on the coattails of someone else’s achievements.

You can take inspiration and learn from others all day, but inject your secret sauce and make it unmistakably your own.

That’s why I respect today’s guest so much—he’s a rising juggernaut you should take notice of in the creative realms.

I’m talking about my brother, Josh Sullivan, slaying design dragons out of Springfield, Missouri (Not Illinois)...

He operates under the identities of:

  1. Fried Design Company which specializes in Vice for Brand Identity, Packaging, Illustration, and Apparel
  2. Supper Agency which specializes in premium Brand Strategy, Design & Identity, and Advertising

Not only is Josh a G with his design/illustration skills, but he’s a straight-up nerd with the business side of things too (you know, the things most of us struggle with).

Take notes as we’re about to dive deep on:

  • Being your own client and hiring yourself.
  • Forging your own path.
  • Making marketing easy with brand strategy.
  • Finding your permission to win.
  • Paying your dues, pricing scenarios, pizza, paranormal shit, and more.

If you’re ready to take the next steps in growing your creative business, this episode was made for you.

Connect with Josh

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts  (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 29 Apr 2020 10:00:09 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Josh Sullivan on How to Build a Successful Creative Business

Whose path are you following right now:

  • The path of someone you highly admire and draw a lot of inspiration from?
  • The path you’ve been blazing on your own terms?

No doubt, success leaves clues...but I’d advise you to steer away from building your creative empire based on the coattails of someone else’s achievements.

You can take inspiration and learn from others all day, but inject your secret sauce and make it unmistakably your own.

That’s why I respect today’s guest so much—he’s a rising juggernaut you should take notice of in the creative realms.

I’m talking about my brother, Josh Sullivan, slaying design dragons out of Springfield, Missouri (Not Illinois)...

He operates under the identities of:

  1. Fried Design Company which specializes in Vice for Brand Identity, Packaging, Illustration, and Apparel
  2. Supper Agency which specializes in premium Brand Strategy, Design & Identity, and Advertising

Not only is Josh a G with his design/illustration skills, but he’s a straight-up nerd with the business side of things too (you know, the things most of us struggle with).

Take notes as we’re about to dive deep on:

  • Being your own client and hiring yourself.
  • Forging your own path.
  • Making marketing easy with brand strategy.
  • Finding your permission to win.
  • Paying your dues, pricing scenarios, pizza, paranormal shit, and more.

If you’re ready to take the next steps in growing your creative business, this episode was made for you.

Connect with Josh

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts  (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Josh Sullivan on How to Build a Successful Creative Business Scotty Russell | Creative Business Coach 00:54:49 I sit down with Josh Sullivan of Fried Design Co. and talk about hiring yourself, making marketing easy with brand strategy, and giving yourself permission to win. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. I sit down with Josh Sullivan of Fried Design Co. and talk about hiring yourself, making marketing easy with brand strategy, and giving yourself permission to win. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. true full 168 16809d9a-536a-4afc-abf8-93bf4c0c930f Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe

It’s extremely hard to gain traction and see progress if you’re not sure:

  • Who your work, product, or service is for
  • What your secret sauce is that sets you apart
  • The value you provide and why someone should care

Regardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.

These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.

Luckily, today’s guest is a wizard in this world.

I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.

She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.

Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.

Get ready to take notes and we dive deep into:

  • Brand Strategy for Dummies 101
  • Determining who your work or service is for
  • Pinpointing your unique key differentiator (AKA your secret sauce)
  • Understanding and communicating the value you provide
  • The power of your story, teaching what you know, books, pizza, and more.

This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.

Connect with Melinda

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Wed, 22 Apr 2020 10:00:25 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe

It’s extremely hard to gain traction and see progress if you’re not sure:

  • Who your work, product, or service is for
  • What your secret sauce is that sets you apart
  • The value you provide and why someone should care

Regardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.

These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.

Luckily, today’s guest is a wizard in this world.

I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.

She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.

Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.

Get ready to take notes and we dive deep into:

  • Brand Strategy for Dummies 101
  • Determining who your work or service is for
  • Pinpointing your unique key differentiator (AKA your secret sauce)
  • Understanding and communicating the value you provide
  • The power of your story, teaching what you know, books, pizza, and more.

This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.

Connect with Melinda

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

Credits

Listen on Your Favorite Podcast Player

]]> Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe Scotty Russell | Creative Business Coach 00:49:58 I sit down with Melinda Livsey on determining who your work is for, pinpointing your differentiator, and communicating your value. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. I sit down with Melinda Livsey on determining who your work is for, pinpointing your differentiator, and communicating your value. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. key differentiator, brand strategist, freelance design, branding, creative business, graphic design, design thinking, brand strategy true full 167 79f9f26f-1309-4aeb-ac9b-830203246e5a Meg Lewis on How to Thrive by Being Yourself in Your Creative Work Meg Lewis on How to Thrive by Being Yourself in Your Creative Work

Meg Lewis is a rad freelance brand designer, motivating mentor, creative cheerleader, and wicked dancer who injects fun into whatever she touches out of Minneapolis, MN.

I respect and admire the impact she’s making on the world through her books, videos, workshops, and talks titled Full Time You...and a new workshop called Find Your Personal Style.

Today, Meg and I peel back the layers on the topics of your journey of self-discovery, using fear as fuel, finding your superpowers, and more!

Stick around to the end to find out how you can win a Digital Version of the Full Time You Self-Discovery Workbook and Video Series!

View the full show notes: https://www.perspective-collective.com/166

CONNECT WITH MEG
► Instagram https://www.instagram.com/darngooood/?hl=en
► Website https://darngood.co/
► Twitter https://twitter.com/darngooood

FULL TIME YOU WEBSITE
https://www.fulltimeyou.co/

LISTEN TO MEG’S PODCASTS | Dribbble Overtime | Sit There & Do Nothing
► https://dribbble.com/overtime
► https://sitthereanddonothing.com/

-
DOWNLOAD YOUR FREE GUIDE TO SIDE HUSTLE FREEDOM
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://sidehustlefreedomguide.com/

-
PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://sidehustlershandbook.com/

-
BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 
Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook

-
STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
TikTok ► https://bit.ly/PCTikTok
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

-
CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)

]]> Wed, 8 Apr 2020 10:00:12 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Meg Lewis on How to Thrive by Being Yourself in Your Creative Work

Meg Lewis is a rad freelance brand designer, motivating mentor, creative cheerleader, and wicked dancer who injects fun into whatever she touches out of Minneapolis, MN.

I respect and admire the impact she’s making on the world through her books, videos, workshops, and talks titled Full Time You...and a new workshop called Find Your Personal Style.

Today, Meg and I peel back the layers on the topics of your journey of self-discovery, using fear as fuel, finding your superpowers, and more!

Stick around to the end to find out how you can win a Digital Version of the Full Time You Self-Discovery Workbook and Video Series!

View the full show notes: https://www.perspective-collective.com/166

CONNECT WITH MEG
► Instagram https://www.instagram.com/darngooood/?hl=en
► Website https://darngood.co/
► Twitter https://twitter.com/darngooood

FULL TIME YOU WEBSITE
https://www.fulltimeyou.co/

LISTEN TO MEG’S PODCASTS | Dribbble Overtime | Sit There & Do Nothing
► https://dribbble.com/overtime
► https://sitthereanddonothing.com/

-
DOWNLOAD YOUR FREE GUIDE TO SIDE HUSTLE FREEDOM
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://sidehustlefreedomguide.com/

-
PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://sidehustlershandbook.com/

-
BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 
Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook

-
STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
TikTok ► https://bit.ly/PCTikTok
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

-
CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)

]]> Meg Lewis on How to Thrive by Being Yourself in Your Creative Work Scotty Russell | Creative Business Coach 00:57:29 Today, Meg Lewis and I peel back the layers on the topics of your journey of self-discovery, using fear as fuel, finding your superpowers, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Today, Meg Lewis and I peel back the layers on the topics of your journey of self-discovery, using fear as fuel, finding your superpowers, and more! If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. dribbble overtime, self-discovery, meg lewis, freelance design, podcasting, graphic design, darngood, full-time you true full 166 4758de86-609e-4f64-84dc-78ece6a4951b In-Q on Inquiring Within - Working on Yourself Means Working on Your Art In-Q on Inquiring Within - Working on Yourself Means Working on Your Art

Have you ever been so passionate about something that no type of struggle, rock bottom, or gutter can keep you from pursuing it?

That’s how it played out for today’s special guest, Adam Schmalholz aka In-Q, a national award-winning poet, spoken word juggernaut, storytelling savant, and multi-platinum songwriter for artists like Selena Gomez, Miley Cyrus, Mike Posner, and Foster the People.

I’ve witnessed the profound impact his stories, poems, and even witty humor can make on us hungry humans who desire to create change...especially on someone like you.

I wanna see your notes on this one as In-Q goes deep on: celebrating your vulnerability, operating from excitement versus fear, and creating for glory over impact.

-
CONNECT WITH IN-Q
Instagram ► https://www.instagram.com/inqlife/?hl=en
Web ► https://in-q.com/
Shows ► https://love.consciouscityguide.com/inq

BUY HIS BOOK

Amazon ► https://amzn.to/2WctJe3

-
DOWNLOAD THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://bit.ly/SHHBLearnMore

-
DOWNLOAD YOUR FREE SIDE HUSTLER’S WAR CHEST
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://bit.ly/SideHustlersWarChest

-
BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 

Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook

- 
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

-
STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

-
CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)

]]> Wed, 1 Apr 2020 10:00:25 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ In-Q on Inquiring Within - Working on Yourself Means Working on Your Art

Have you ever been so passionate about something that no type of struggle, rock bottom, or gutter can keep you from pursuing it?

That’s how it played out for today’s special guest, Adam Schmalholz aka In-Q, a national award-winning poet, spoken word juggernaut, storytelling savant, and multi-platinum songwriter for artists like Selena Gomez, Miley Cyrus, Mike Posner, and Foster the People.

I’ve witnessed the profound impact his stories, poems, and even witty humor can make on us hungry humans who desire to create change...especially on someone like you.

I wanna see your notes on this one as In-Q goes deep on: celebrating your vulnerability, operating from excitement versus fear, and creating for glory over impact.

-
CONNECT WITH IN-Q
Instagram ► https://www.instagram.com/inqlife/?hl=en
Web ► https://in-q.com/
Shows ► https://love.consciouscityguide.com/inq

BUY HIS BOOK

Amazon ► https://amzn.to/2WctJe3

-
DOWNLOAD THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://bit.ly/SHHBLearnMore

-
DOWNLOAD YOUR FREE SIDE HUSTLER’S WAR CHEST
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://bit.ly/SideHustlersWarChest

-
BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 

Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook

- 
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

-
STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

-
CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)

]]> In-Q on Inquiring Within - Working on Yourself Means Working on Your Art Scotty Russell | Creative Business Coach 01:02:06 In-Q goes deep on celebrating your vulnerability, operating from excitement versus fear, and creating for glory over impact. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. In-Q goes deep on celebrating your vulnerability, operating from excitement versus fear, and creating for glory over impact. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. poetry, in-question, in-q, art, question everything, adam schmalholz, vulnerability, songwriter, inquire within, spoken word, storytelling true full 165 3cd8a5db-ba29-4333-861d-309b448353db Pt. 2 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special Pt. 2 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special

Picking up where we left off last week, we close out this Side Hustler’s Program Student Spotlight Special with part 2 of the coaching call.

For those who missed last week’s episode, I suggest listening to that first because I break down what the 3-Month Side Hustler’s Coaching Program is all about.

Just know it isn’t a cakewalk, as these hand-selected students have made significant investments in their time, energy, and finances to tap into the next level of their creative career potential. The results they're getting speak for themselves!

There’s a ton of actionable steps and takeaways baked in throughout our chat, so I hope you’re taking notes!

Shownotes

—

Want to Support the Show?

]]> Wed, 25 Mar 2020 10:00:14 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Pt. 2 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special

Picking up where we left off last week, we close out this Side Hustler’s Program Student Spotlight Special with part 2 of the coaching call.

For those who missed last week’s episode, I suggest listening to that first because I break down what the 3-Month Side Hustler’s Coaching Program is all about.

Just know it isn’t a cakewalk, as these hand-selected students have made significant investments in their time, energy, and finances to tap into the next level of their creative career potential. The results they're getting speak for themselves!

There’s a ton of actionable steps and takeaways baked in throughout our chat, so I hope you’re taking notes!

Shownotes

—

Want to Support the Show?

]]> Pt. 2 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special Scotty Russell | Creative Business Coach 01:02:38 Part 2 of 2, The Side Hustler's Group 2.0 and I dive deep on niching down for a season and creating a comprehensive Instagram hashtag strategy. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Part 2 of 2, The Side Hustler's Group 2.0 and I dive deep on niching down for a season and creating a comprehensive Instagram hashtag strategy. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative coach, niching down, side hustle coach, instagram strategy, coaching, coaching program, imposter syndrome true full 164 7722386c-eea3-4b23-9f82-07bd6e370865 Pt. 1 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special Side Hustler's Group 2.0 on Niching Down for a Season and Creating an Instagram Hashtag Strategy

I have another Side Hustler’s Program Student Spotlight Special in store for you today that’s coming atcha in 2 parts.

First off, what is the Side Hustler’s Coaching Program?

This is a 3-month Group Coaching Mastermind between a select handful of applications all across the world. This is a premium program that requires a significant investment of your time, energy, and yes, money...but you get back what you put in and more!

The 2 main goals of the program are:

  1. To create a passion project that you kick out at least once a week to build up a body of work you can leverage moving forward.
  2. To master the building blocks of overcoming mental hurdles, managing your time, promoting yourself and your work strategically, and so much more. These principles will carry you to creative career success far after the program and your passion project is completed.

Outside of the course material and doing the work, I try to give little extra exposure bonus perks by sharing one of our Hot Seat calls and turning it into a podcast episode.

That’s what this two-part series is all about. There’s no fancy mics or planned agendas. It’s just 12 hungry creatives (minus Paul Douglas, Russell Wyatt, and Nathaniel Ong who couldn’t make the call) making time to meet outside of jobs and families to grow and work together toward unlocking their creative breakthrough.

More specifically, we are going to go deep and cover pressing topics like:

  • Overcoming comparison
  • Tapping into your core identity buckets
  • Niching down during a season
  • Instagram tips on cohesiveness and hashtags
  • The power of being around like-minded people and so much more

If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com to be notified of the Fall 2020 third installment.

Shownotes

—

Want to Support the Show?

]]> Wed, 18 Mar 2020 10:00:08 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Side Hustler's Group 2.0 on Niching Down for a Season and Creating an Instagram Hashtag Strategy

I have another Side Hustler’s Program Student Spotlight Special in store for you today that’s coming atcha in 2 parts.

First off, what is the Side Hustler’s Coaching Program?

This is a 3-month Group Coaching Mastermind between a select handful of applications all across the world. This is a premium program that requires a significant investment of your time, energy, and yes, money...but you get back what you put in and more!

The 2 main goals of the program are:

  1. To create a passion project that you kick out at least once a week to build up a body of work you can leverage moving forward.
  2. To master the building blocks of overcoming mental hurdles, managing your time, promoting yourself and your work strategically, and so much more. These principles will carry you to creative career success far after the program and your passion project is completed.

Outside of the course material and doing the work, I try to give little extra exposure bonus perks by sharing one of our Hot Seat calls and turning it into a podcast episode.

That’s what this two-part series is all about. There’s no fancy mics or planned agendas. It’s just 12 hungry creatives (minus Paul Douglas, Russell Wyatt, and Nathaniel Ong who couldn’t make the call) making time to meet outside of jobs and families to grow and work together toward unlocking their creative breakthrough.

More specifically, we are going to go deep and cover pressing topics like:

  • Overcoming comparison
  • Tapping into your core identity buckets
  • Niching down during a season
  • Instagram tips on cohesiveness and hashtags
  • The power of being around like-minded people and so much more

If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com to be notified of the Fall 2020 third installment.

Shownotes

—

Want to Support the Show?

]]> Pt. 1 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special Scotty Russell | Creative Business Coach 01:05:51 The Side Hustler's Group 2.0 and I dive deep on niching down for a season and creating a comprehensive Instagram hashtag strategy. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. The Side Hustler's Group 2.0 and I dive deep on niching down for a season and creating a comprehensive Instagram hashtag strategy. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative coach, niching down, side hustle coach, instagram strategy, coaching, coaching program, imposter syndrome true full 163 bf448489-89d1-4262-8455-5a423c3886a7 Mike Jones on Building a Thriving Community & Conference Experience Mike Jones on Serving The Bigger Picture and Cultivating Community

Are you tired of hearing me say that relationships are everything?

Even if you are, I’m going to continue to beat this drum, especially in terms of getting out of your bubble and doing everything in your ability to attend a conference.

I started doing some research on this thing called Creative South. I was a year into Perspective-Collective, and my audience was growing quickly...but I still felt stuck, and this conference felt like something that could give me a new spark (not to mention it’d get me out of Iowa).

I came home from Creative South on fire and started my blog. It helped me find my voice and build some tiny amount of authority in the form of encouraging creatives. Little did I know, this spark would lead me to speaking on the Creative South big stage the next year.

One of them more specifically was Mike Jones, who just so happens to be today’s guest. This man gave me the opportunity of a lifetime out of nowhere.  I don’t know where I would be had he not given me the call to speak well before I was ready.

Mike is the definition of a side hustler. He not only runs Creative South (a highly renowned creative conference in the States) but also runs his own design studio called Serve Studio. If that isn't enough, he still has a day job, four kiddos, and an incredible wife named Karen.

Take some notes as Mike and I are about to dive deep into:

  • Event planning and focusing on the experience
  • Serving the bigger picture and expecting nothing in return
  • Cultivating community vs networking to leverage connections
  • Throwing yourself into the fire and learning as you go
  • What to expect from Creative South Conference 10 year reunion and more

Shownotes

—

Want to Support the Show?

]]> Wed, 11 Mar 2020 10:00:10 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Mike Jones on Serving The Bigger Picture and Cultivating Community

Are you tired of hearing me say that relationships are everything?

Even if you are, I’m going to continue to beat this drum, especially in terms of getting out of your bubble and doing everything in your ability to attend a conference.

I started doing some research on this thing called Creative South. I was a year into Perspective-Collective, and my audience was growing quickly...but I still felt stuck, and this conference felt like something that could give me a new spark (not to mention it’d get me out of Iowa).

I came home from Creative South on fire and started my blog. It helped me find my voice and build some tiny amount of authority in the form of encouraging creatives. Little did I know, this spark would lead me to speaking on the Creative South big stage the next year.

One of them more specifically was Mike Jones, who just so happens to be today’s guest. This man gave me the opportunity of a lifetime out of nowhere.  I don’t know where I would be had he not given me the call to speak well before I was ready.

Mike is the definition of a side hustler. He not only runs Creative South (a highly renowned creative conference in the States) but also runs his own design studio called Serve Studio. If that isn't enough, he still has a day job, four kiddos, and an incredible wife named Karen.

Take some notes as Mike and I are about to dive deep into:

  • Event planning and focusing on the experience
  • Serving the bigger picture and expecting nothing in return
  • Cultivating community vs networking to leverage connections
  • Throwing yourself into the fire and learning as you go
  • What to expect from Creative South Conference 10 year reunion and more

Shownotes

—

Want to Support the Show?

]]> Mike Jones on Building a Thriving Community & Conference Experience Scotty Russell | Creative Business Coach 00:55:34 Mike Jones of Creative South chats about building a thriving community, serving the bigger picture and creating a killer conference experience. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Mike Jones of Creative South chats about building a thriving community, serving the bigger picture and creating a killer conference experience. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative south, conferences, creativity, events, event organizer, creative conference, service, mike jones false full 162 b1f5f7d1-e080-4992-ae9d-9004d72d62c5 The Key to Standing Out - 3 Ingredients that Make Up Your Secret Sauce The Secret Sauce Blender | Making the Perfect Personal Pan Pizza

Imagine you’re baking a pizza...of course, what a Scotty thing to say, right?

Except in this scenario, the same crust, cheese, and toppings are provided to you and everyone else.

What’s going to make your pizza truly stand out from the noise is the sauce you make for the pizza.

What’s the secret to making the secret sauce that’ll keep people craving for yours while others seem to get lost in the shuffle?

It's a personalized dash, smidgen, and a pinch of ingredients that makes you, YOUnique.

You combine all these ingredients up in a blender...or maybe a food processor...and voilà! Here's your secret sauce that'll make your pizza shine.

Anyone can try to mimic the pizza you bake, but no one can rip your secret sauce!

In our creative world, we pretty much all have access to similar tools, mediums, and distribution channels to get our work out there. However, the way we rise above the noise is how we show up and pour ourselves into our work.

This isn't a new concept as people have been talking about this for a long time now. Someone like Lisa Congdon calls this your Artistic Voice, thought others may call it something else.

Finding your secret sauce is my cheesy spin on what I call your Sweet Spot in your creative grind.

Today, I want to do a little overview of the three main ingredients that I feel make up your truly YOUnique secret sauce (I'm sure this will evolve over time).

There are action steps baked within each segment with an intended goal. They'll help you understand how your own ingredients will make your secret sauce, and how you can leverage them within your personal brand and the work you show.

Breaking Down the Ingredients for Your Secret Sauce

When I jump on coaching calls, I guide each student through the process of finding their secret sauce.

Knowing your secret sauce brings clarity, confidence, conviction, and purpose when pursuing your creative grind.

It's easier said than done, but that's the beauty of the messy, ever-evolving creative process: you have to dig deep to know which ingredients you even have in your personal pantry.

Now that we've added a little context to it, let's start breaking down the 3 main types of ingredients you're baking with.

1. Experiences & Stories

I mention this often, but I've learned from first-hand experience that your story is your most powerful asset.

I shared my backstory with Diane Gibbs back in 2015 when I was just getting started with my blog that no one read.

She ran with it and not only provided me with my first podcast interview on her Design Recharge Show, but she also landed me my first speaking gig at AIGA Mobile Flourish Conference in Alabama.

It totally caught me off guard and jump-started my early side hustle days.

For the longest time, I felt I didn't have anything to share or that anyone would care. But when I shared my story of being bullied, dealing with depression, anxiety, comparison, imposter syndrome, etc., it let other people know they weren't alone.

It became a permission slip for them to share their stories. It connected us because they saw something similar in themselves even if the plot and details weren't the same.

The shit you've been through is real. You went through it for a reason, and the adversity you overcame could be a powerful example to someone else so they triumph through the same shit storm.

No one can replicate your story. In my opinion, it's THE KEY INGREDIENT in your secret sauce.

Action Step
It takes some time, but start jotting down your story and past experiences that have helped mold you into the person you've become today.

The better you can tell it, the better it can connect with someone.

You may not think people will care, but trust me, someone out there needs to hear it.

2. Skills & Strengths

There are certain things you're naturally good at that seem to be difficult for others (how many times have you heard, "I couldn't even draw a stick figure"?).

There are skills you've obtained by spending hours on end studying, researching, and practicing (10,000 hours by Malcom Glidewell anyone?).

There are things you had to learn, due to the circumstances you grew up, in order to thrive or (let alone) survive.

All of these skills and strengths become art-illery in your arsenal to equip you for your creative grind.

When you combine these skills with your story and the following ingredients, you're baking up a killer pizza that's sure to satisfy a gaggle of hungry creatives.

Action Step
Start a list of any type of skills or strengths you developed over the years. (e.g., painting, speaking, strange fact retainment, storytelling, metaphors, rapping, wood widdling, pet whispering, etc.)

Now start seeing if there is any potential overlap with your skills that could develop something unique and different when put together. (e.g., Lindsey Stirling playing the violin while dancing)

3. Core Identity: Interests/Passions, Beliefs, Values

There's a lot of unique ingredients within this that can make this exercise complex and a bit confusing (but fun as well when you find your mojo).

Work with too many ingredients, and they begin fighting each other when you bake and serve your personal pan pizza to the world.

However, when you're able to narrow down these ingredients to a select handful of "buckets," it'll make the sauce you bring to the table (social media, website, keynotes, etc.) more digestible, palatable, and easier for one to sink their teeth into.

I originally heard of this concept from Jenna Kutcher. She talks about defining your buckets of interests (up to 5) that you can navigate through as well as overlap.

A lot of my creative friends do this: more specifically Liz Gray, Dina Rodriguez, and Zulfa of The Cosmic Feminist.

By defining your buckets, you're essentially narrowing your focus (niching down) into what you want to be known for.

You're sending a beacon to potential fans and clients that this is either for you or not. As Seth Godin says in This is Marketing, you and your work aren't for everyone—and that's a good thing!

I like to imagine this: we're products on an end cap in a highly trafficked store.

Our job is to design and define our label to the world, which sets expectations (we don't want to make people guess if our product is for them or not).

We can narrow down our buckets of interests into the following categories. We'd ideally pick 1 to 5 to add to our secret sauce.

Interests
I feel something you're interested in could also be something you're passionate about, but they could also be separate.

Interests could be some type of person, place, or thing (a noun for you smart folks out there) that piques your curiosity, fascinates you, you want to learn more about, etc. (e.g., folklore, history of alchemy, astrology, adult coloring books, sudoku, etc.)

Your current or future interests could convert into a passion that plays a key role in your secret sauce.

Passions
Pinpointing a passion should be pretty simple by answering a few questions:

What lights you up to the point where you lost track of time doing it?
What keeps you up at night because it injects your mind with a dose of joy and excitement?
What do you love doing that you can't help but talk about it?
If you had spare time, what's the one thing you'd no doubt be doing?

Beliefs
You have to believe in something. Placing your faith, trust, or confidence in something sets the foundation for how you show up each day.

It's something that you accept to be true and that influences your values and your morals. (e.g., religion, pro/anti-vaccines, pro/anti-abortion, etc.)

Values
Values are rules, standards, and principles that influence our behavior and character—they often stem from the belief systems.

Many brands, businesses, and people have their core values that set the tone for how they show up and treat other people (inclusivity, hard work, equality, honesty, etc.).

Action Step
Take some time to jot down some answers in each of these categories. Locate areas of overlap or how some stem from others. Select 1–5 traits within these buckets that you feel make up the Core Identity ingredient you want to showcase in your secret sauce.

My Personal Core Ingredient Example
Here are the buckets I play in with my brand (some overlap and can be utilized as a strength/skill):

Interests: Pizza and Outer Space (honorable mentions would be black ink tattoos, sports, fitness, cats, coffee, horror movies, and Game of Thrones)

Passions: Coaching (empowering/educating creatives) and Drawing

Values: Inclusivity and Positivity

If you were to read my Instagram bio or scroll through my feed, my Core Identity buckets would be pretty evident.

If you visited Liz Gray's, Dina Rodriguez, or Zulfa's accounts, you'd easily be able to decipher the label they share with the world and what to expect when following them.

A Taste Test: Putting it All Together

First off, creating an award-winning secret sauce is impossible to master overnight (just look at Colonel Sanders of KFC and how long it took for his finger-lickin' chicken to pop off).

Finding your secret sauce takes time (I'm over 5.5 years into my side hustle, and I feel I'm just now finding my secret formula...for this season).

Perfecting your secret sauce is an endless process. You're constantly growing and evolving with new life experiences that'll shape your Core Identity ingredient.

It's hard to thrive in your creative grind when you're trying to replicate someone else's secret sauce.

Have some fun with the process and follow the action steps today to start developing your own award-winning secret sauce.

Keep baking up pizzas to share with the world and tweak your ingredients over time.

The more you're vibing to the personal pan pizza you're baking up, the right people will too.

Shownotes

—

Want to Support the Show?

]]> Wed, 4 Mar 2020 11:00:12 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ The Secret Sauce Blender | Making the Perfect Personal Pan Pizza

Imagine you’re baking a pizza...of course, what a Scotty thing to say, right?

Except in this scenario, the same crust, cheese, and toppings are provided to you and everyone else.

What’s going to make your pizza truly stand out from the noise is the sauce you make for the pizza.

What’s the secret to making the secret sauce that’ll keep people craving for yours while others seem to get lost in the shuffle?

It's a personalized dash, smidgen, and a pinch of ingredients that makes you, YOUnique.

You combine all these ingredients up in a blender...or maybe a food processor...and voilà! Here's your secret sauce that'll make your pizza shine.

Anyone can try to mimic the pizza you bake, but no one can rip your secret sauce!

In our creative world, we pretty much all have access to similar tools, mediums, and distribution channels to get our work out there. However, the way we rise above the noise is how we show up and pour ourselves into our work.

This isn't a new concept as people have been talking about this for a long time now. Someone like Lisa Congdon calls this your Artistic Voice, thought others may call it something else.

Finding your secret sauce is my cheesy spin on what I call your Sweet Spot in your creative grind.

Today, I want to do a little overview of the three main ingredients that I feel make up your truly YOUnique secret sauce (I'm sure this will evolve over time).

There are action steps baked within each segment with an intended goal. They'll help you understand how your own ingredients will make your secret sauce, and how you can leverage them within your personal brand and the work you show.

Breaking Down the Ingredients for Your Secret Sauce

When I jump on coaching calls, I guide each student through the process of finding their secret sauce.

Knowing your secret sauce brings clarity, confidence, conviction, and purpose when pursuing your creative grind.

It's easier said than done, but that's the beauty of the messy, ever-evolving creative process: you have to dig deep to know which ingredients you even have in your personal pantry.

Now that we've added a little context to it, let's start breaking down the 3 main types of ingredients you're baking with.

1. Experiences & Stories

I mention this often, but I've learned from first-hand experience that your story is your most powerful asset.

I shared my backstory with Diane Gibbs back in 2015 when I was just getting started with my blog that no one read.

She ran with it and not only provided me with my first podcast interview on her Design Recharge Show, but she also landed me my first speaking gig at AIGA Mobile Flourish Conference in Alabama.

It totally caught me off guard and jump-started my early side hustle days.

For the longest time, I felt I didn't have anything to share or that anyone would care. But when I shared my story of being bullied, dealing with depression, anxiety, comparison, imposter syndrome, etc., it let other people know they weren't alone.

It became a permission slip for them to share their stories. It connected us because they saw something similar in themselves even if the plot and details weren't the same.

The shit you've been through is real. You went through it for a reason, and the adversity you overcame could be a powerful example to someone else so they triumph through the same shit storm.

No one can replicate your story. In my opinion, it's THE KEY INGREDIENT in your secret sauce.

Action Step
It takes some time, but start jotting down your story and past experiences that have helped mold you into the person you've become today.

The better you can tell it, the better it can connect with someone.

You may not think people will care, but trust me, someone out there needs to hear it.

2. Skills & Strengths

There are certain things you're naturally good at that seem to be difficult for others (how many times have you heard, "I couldn't even draw a stick figure"?).

There are skills you've obtained by spending hours on end studying, researching, and practicing (10,000 hours by Malcom Glidewell anyone?).

There are things you had to learn, due to the circumstances you grew up, in order to thrive or (let alone) survive.

All of these skills and strengths become art-illery in your arsenal to equip you for your creative grind.

When you combine these skills with your story and the following ingredients, you're baking up a killer pizza that's sure to satisfy a gaggle of hungry creatives.

Action Step
Start a list of any type of skills or strengths you developed over the years. (e.g., painting, speaking, strange fact retainment, storytelling, metaphors, rapping, wood widdling, pet whispering, etc.)

Now start seeing if there is any potential overlap with your skills that could develop something unique and different when put together. (e.g., Lindsey Stirling playing the violin while dancing)

3. Core Identity: Interests/Passions, Beliefs, Values

There's a lot of unique ingredients within this that can make this exercise complex and a bit confusing (but fun as well when you find your mojo).

Work with too many ingredients, and they begin fighting each other when you bake and serve your personal pan pizza to the world.

However, when you're able to narrow down these ingredients to a select handful of "buckets," it'll make the sauce you bring to the table (social media, website, keynotes, etc.) more digestible, palatable, and easier for one to sink their teeth into.

I originally heard of this concept from Jenna Kutcher. She talks about defining your buckets of interests (up to 5) that you can navigate through as well as overlap.

A lot of my creative friends do this: more specifically Liz Gray, Dina Rodriguez, and Zulfa of The Cosmic Feminist.

By defining your buckets, you're essentially narrowing your focus (niching down) into what you want to be known for.

You're sending a beacon to potential fans and clients that this is either for you or not. As Seth Godin says in This is Marketing, you and your work aren't for everyone—and that's a good thing!

I like to imagine this: we're products on an end cap in a highly trafficked store.

Our job is to design and define our label to the world, which sets expectations (we don't want to make people guess if our product is for them or not).

We can narrow down our buckets of interests into the following categories. We'd ideally pick 1 to 5 to add to our secret sauce.

Interests
I feel something you're interested in could also be something you're passionate about, but they could also be separate.

Interests could be some type of person, place, or thing (a noun for you smart folks out there) that piques your curiosity, fascinates you, you want to learn more about, etc. (e.g., folklore, history of alchemy, astrology, adult coloring books, sudoku, etc.)

Your current or future interests could convert into a passion that plays a key role in your secret sauce.

Passions
Pinpointing a passion should be pretty simple by answering a few questions:

What lights you up to the point where you lost track of time doing it?
What keeps you up at night because it injects your mind with a dose of joy and excitement?
What do you love doing that you can't help but talk about it?
If you had spare time, what's the one thing you'd no doubt be doing?

Beliefs
You have to believe in something. Placing your faith, trust, or confidence in something sets the foundation for how you show up each day.

It's something that you accept to be true and that influences your values and your morals. (e.g., religion, pro/anti-vaccines, pro/anti-abortion, etc.)

Values
Values are rules, standards, and principles that influence our behavior and character—they often stem from the belief systems.

Many brands, businesses, and people have their core values that set the tone for how they show up and treat other people (inclusivity, hard work, equality, honesty, etc.).

Action Step
Take some time to jot down some answers in each of these categories. Locate areas of overlap or how some stem from others. Select 1–5 traits within these buckets that you feel make up the Core Identity ingredient you want to showcase in your secret sauce.

My Personal Core Ingredient Example
Here are the buckets I play in with my brand (some overlap and can be utilized as a strength/skill):

Interests: Pizza and Outer Space (honorable mentions would be black ink tattoos, sports, fitness, cats, coffee, horror movies, and Game of Thrones)

Passions: Coaching (empowering/educating creatives) and Drawing

Values: Inclusivity and Positivity

If you were to read my Instagram bio or scroll through my feed, my Core Identity buckets would be pretty evident.

If you visited Liz Gray's, Dina Rodriguez, or Zulfa's accounts, you'd easily be able to decipher the label they share with the world and what to expect when following them.

A Taste Test: Putting it All Together

First off, creating an award-winning secret sauce is impossible to master overnight (just look at Colonel Sanders of KFC and how long it took for his finger-lickin' chicken to pop off).

Finding your secret sauce takes time (I'm over 5.5 years into my side hustle, and I feel I'm just now finding my secret formula...for this season).

Perfecting your secret sauce is an endless process. You're constantly growing and evolving with new life experiences that'll shape your Core Identity ingredient.

It's hard to thrive in your creative grind when you're trying to replicate someone else's secret sauce.

Have some fun with the process and follow the action steps today to start developing your own award-winning secret sauce.

Keep baking up pizzas to share with the world and tweak your ingredients over time.

The more you're vibing to the personal pan pizza you're baking up, the right people will too.

Shownotes

—

Want to Support the Show?

]]> The Key to Standing Out - 3 Ingredients that Make Up Your Secret Sauce Scotty Russell | Creative Business Coach 00:21:50 Here are the 3 main ingredients for creating your secret sauce to stand out from the noise—these live within of you already, it's time to show them. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. Here are the 3 main ingredients for creating your secret sauce to stand out from the noise—these live within of you already, it's time to show them. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. key ingredients, colton bachar, side hustle, standing out, creative grind, secret sauce, perspective-collective, paige garland, perspective podcast, scotty russell, blookah, creative fuel true full 161 5c12383d-040e-4981-b574-275e2f2e36c1 Hellcats on Growing an Audience, Brand Cohesiveness, & Selling Merch Hellcats on Building Your Brand and Growing Your Audience Before Slanging Merch

It seems everyone and their grandma wants to start a clothing line or slang merch these days (I say this because I’m guilty of both).

I get it, you want to see your work tangibly exist and find its way into the little nooks and crannies of this planet.

It’s dope to manifest your idea in your noggin’ to something you can physically touch. However, when you’re just starting off, you gotta keep your expectations in check, as finding success in these realms takes far more work and time than you realize.

Everyone wants the end results, but they don’t have the patience nor grit to put in the grind over time to tap into that success.

If you’re a long-time listener, you know I’ll never sugar coat shit here. I don’t believe in fluff or telling you what I think you want to hear.

You can’t just show up and put something into this world and expect people to buy it.

Trust me, I’ve been there and have learned plenty of hard lessons.

I spent 4 years building a clothing brand outside of college with my homie Dustin McLaughin aka DMAC aka Dusty Dink grassroots-style. We didn’t gain serious traction until year three.

Sadly, long-term success wasn’t in the cards for us, but I learned a lot—it’s what spawned Perspective-Collective..

Then two years into Perspective-Collective, I started slanging products on my own. I thought, because I had an Instagram audience of over 10k, that slanging 300 5x7” Change Your Perspective custom-lettered letterpress prints for less than $10 would be a breeze.

I tied a meaningful story to it and built a whole launch around it including a dope, inspirational video DMac created for me...I’m still sitting on just under 100 of those left, and the majority of them I’ve gifted away to people.

Selling your shit is hard work. It’s not impossible, but I feel there are solid guidelines and phases to work through in order to get to a point where people care enough to buy.

Today’s guests have been in this creation game slanging their own knick-knacks and dope little trinkets for a hot minute now. They know how much time goes into gaining traction and the effort behind the scenes of running a business when everyone else just sees the fun of designing and prototyping through social media.

I’m talking about my family over at Hellcats: a goods, accessories, and apparel brand ran by power duo Britt Reagan and hubby Clark Orr.

All of their products are designed and packaged in-house in their Winter Park, FL. studio. In fact, they MAKE many of their products in their studio by their own damn hands and then sell wholesale to their hungry clients or online and at events to drooling creatives like you and me.

If you struggle with building a cohesive brand or want to get started in the merch game, take notes as Hellcats goes deep into:

  • How to inject cohesiveness and alignment in your brand
  • Blending your interests, experiences, and skills together
  • Growing an audience before slanging merch
  • Showing yourself in your work
  • Supporting the homies, thriving under pressure, promoting yourself, pizza, and more

This episode isn’t going to tell you what you want to hear but what you need to hear to tap into that long-term success. Nothing happens overnight so use this as fuel for your longevity.

Shownotes

—

Want to Support the Show?

]]> Wed, 26 Feb 2020 12:00:04 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Hellcats on Building Your Brand and Growing Your Audience Before Slanging Merch

It seems everyone and their grandma wants to start a clothing line or slang merch these days (I say this because I’m guilty of both).

I get it, you want to see your work tangibly exist and find its way into the little nooks and crannies of this planet.

It’s dope to manifest your idea in your noggin’ to something you can physically touch. However, when you’re just starting off, you gotta keep your expectations in check, as finding success in these realms takes far more work and time than you realize.

Everyone wants the end results, but they don’t have the patience nor grit to put in the grind over time to tap into that success.

If you’re a long-time listener, you know I’ll never sugar coat shit here. I don’t believe in fluff or telling you what I think you want to hear.

You can’t just show up and put something into this world and expect people to buy it.

Trust me, I’ve been there and have learned plenty of hard lessons.

I spent 4 years building a clothing brand outside of college with my homie Dustin McLaughin aka DMAC aka Dusty Dink grassroots-style. We didn’t gain serious traction until year three.

Sadly, long-term success wasn’t in the cards for us, but I learned a lot—it’s what spawned Perspective-Collective..

Then two years into Perspective-Collective, I started slanging products on my own. I thought, because I had an Instagram audience of over 10k, that slanging 300 5x7” Change Your Perspective custom-lettered letterpress prints for less than $10 would be a breeze.

I tied a meaningful story to it and built a whole launch around it including a dope, inspirational video DMac created for me...I’m still sitting on just under 100 of those left, and the majority of them I’ve gifted away to people.

Selling your shit is hard work. It’s not impossible, but I feel there are solid guidelines and phases to work through in order to get to a point where people care enough to buy.

Today’s guests have been in this creation game slanging their own knick-knacks and dope little trinkets for a hot minute now. They know how much time goes into gaining traction and the effort behind the scenes of running a business when everyone else just sees the fun of designing and prototyping through social media.

I’m talking about my family over at Hellcats: a goods, accessories, and apparel brand ran by power duo Britt Reagan and hubby Clark Orr.

All of their products are designed and packaged in-house in their Winter Park, FL. studio. In fact, they MAKE many of their products in their studio by their own damn hands and then sell wholesale to their hungry clients or online and at events to drooling creatives like you and me.

If you struggle with building a cohesive brand or want to get started in the merch game, take notes as Hellcats goes deep into:

  • How to inject cohesiveness and alignment in your brand
  • Blending your interests, experiences, and skills together
  • Growing an audience before slanging merch
  • Showing yourself in your work
  • Supporting the homies, thriving under pressure, promoting yourself, pizza, and more

This episode isn’t going to tell you what you want to hear but what you need to hear to tap into that long-term success. Nothing happens overnight so use this as fuel for your longevity.

Shownotes

—

Want to Support the Show?

]]> Hellcats on Growing an Audience, Brand Cohesiveness, & Selling Merch Scotty Russell | Creative Business Coach 01:08:38 This week, I sit down with Hellcats and discuss creating a cohesive brand, blending your interests, and growing an audience. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Hellcats and discuss creating a cohesive brand, blending your interests, and growing an audience. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, side hustle, standing out, creative grind, perspective-collective, merch, paige garland, perspective podcast, scotty russell, building an audience, blookah, hellcats, creative fuel true full 160 b7b3f9c0-24aa-4691-b007-ea3b2c22301a Matt Dawson on Making Time to Grind & Building the Crop Community Matt Dawson on Making Priorities and Building Communities

I’m going to say something that may strike a nerve. It may even put a bad taste in your mouth when you think of me…

However, I say this because I truly do give a shit about you and your future goals.

I say this because it used to be me, and I realize how I was really just in my own way.

If there’s something you want to do or accomplish, saying you don’t have the time to pursue it is just a big ole excuse to make yourself feel better about not following through and taking action.

When, in reality, it’s not that you don’t have the time—it’s that you haven’t made it a priority.

Making something a priority means sacrificing elsewhere.

You have to take a long, hard look at areas you're over-consuming, wasting time, or working on that doesn’t serve the bigger picture.

In order to get the results you want with your ambitious side hustle pursuits, you have to be willing to make the time and put in that time to grind over time.

I’ll say that again, you have to make the time and put in the time to grind over time.

Results don’t happen overnight, and no one is going to carve out the time to execute for you.

It’s on you. No excuses!

Someone who finds the time to grind outside a crazy schedule and has been doing this for years now is my one of my best buds in the design game, Matt Dawson aka @staygrayponyboy on Instagram.

Matt is one of the best when it comes to designing logos and badge concepts. He has a way of adding a unique and clever twist to his work that stands out from the competition. It’s not something you going to find from a $20 logo template set from Creative Market, that’s for sure.

When he’s not flexing his design skills, he's building a community for creatives all over the world, so we can find like-minded people who nerd out over the same creative shit as we do.

He does this through Crop Conference, which is a thriving creative-based conference that has found a new home in Austin, TX. He brings in some of the biggest names in the industry to melt the faces of hungry creatives like you and me while connecting us with a new tribe of people that'll become like family.
 

Buckle in, as we are about to keep it real right from the jump and chat about:

  • The difference between not having time vs not making it a priority
  • The reality of overnight success vs long-term grinding
  • Knowing what you want and knowing it’s possible
  • Growing vs staying stagnant
  • Crop conference, community, pizza, Procreate, and more.

If you’re struggling with patience or suck butt with time management, this one is definitely going to speak to you and how to make significant habitual changes to grow.

Shownotes

—

Want to Support the Show?

]]> Wed, 19 Feb 2020 11:00:06 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Matt Dawson on Making Priorities and Building Communities

I’m going to say something that may strike a nerve. It may even put a bad taste in your mouth when you think of me…

However, I say this because I truly do give a shit about you and your future goals.

I say this because it used to be me, and I realize how I was really just in my own way.

If there’s something you want to do or accomplish, saying you don’t have the time to pursue it is just a big ole excuse to make yourself feel better about not following through and taking action.

When, in reality, it’s not that you don’t have the time—it’s that you haven’t made it a priority.

Making something a priority means sacrificing elsewhere.

You have to take a long, hard look at areas you're over-consuming, wasting time, or working on that doesn’t serve the bigger picture.

In order to get the results you want with your ambitious side hustle pursuits, you have to be willing to make the time and put in that time to grind over time.

I’ll say that again, you have to make the time and put in the time to grind over time.

Results don’t happen overnight, and no one is going to carve out the time to execute for you.

It’s on you. No excuses!

Someone who finds the time to grind outside a crazy schedule and has been doing this for years now is my one of my best buds in the design game, Matt Dawson aka @staygrayponyboy on Instagram.

Matt is one of the best when it comes to designing logos and badge concepts. He has a way of adding a unique and clever twist to his work that stands out from the competition. It’s not something you going to find from a $20 logo template set from Creative Market, that’s for sure.

When he’s not flexing his design skills, he's building a community for creatives all over the world, so we can find like-minded people who nerd out over the same creative shit as we do.

He does this through Crop Conference, which is a thriving creative-based conference that has found a new home in Austin, TX. He brings in some of the biggest names in the industry to melt the faces of hungry creatives like you and me while connecting us with a new tribe of people that'll become like family.
 

Buckle in, as we are about to keep it real right from the jump and chat about:

  • The difference between not having time vs not making it a priority
  • The reality of overnight success vs long-term grinding
  • Knowing what you want and knowing it’s possible
  • Growing vs staying stagnant
  • Crop conference, community, pizza, Procreate, and more.

If you’re struggling with patience or suck butt with time management, this one is definitely going to speak to you and how to make significant habitual changes to grow.

Shownotes

—

Want to Support the Show?

]]> Matt Dawson on Making Time to Grind & Building the Crop Community Scotty Russell | Creative Business Coach 00:58:34 This week, I sit down with Matt Dawson @staygrayponyboy and discuss making priorities, grinding long term, and achieving your dreams. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Matt Dawson @staygrayponyboy and discuss making priorities, grinding long term, and achieving your dreams. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, making priorities, side hustle, crop conference, creative grind, perspective-collective, matt dawson, paige garland, perspective podcast, building community, creative fuel true full 159 9db7891c-a6bc-4824-bdff-243d47e1bba3 Are You Ignoring These 4 Signs & Missing Your Side Hustle Breakthrough? Why You're Missing Your Breakthrough

I don't care about your religious or spiritual beliefs (but I respect and welcome them all).

I want to know if you're the type of person who believes in signs? (No, I'm not referring to M. Night Shyamalan's highly underappreciated 2002 science fiction film Signs.)

When I'm talking about signs, I'm talking about the signposts of life—your gut/intuition/heart attempting to serve as your internal compass.

I used to think this was all a bunch of woo-woo malarky for people who've done a little bit too much LSD and think they interact with angels (yet I'm the same dude who's believed in ghosts and aliens my entire life.)

Things have changed, and I shifted my perspective on the matter.

Now I live for this shit, and the more I've tapped into my self-awareness, the more I'm able to notice these signs and open myself up for the opportunities flowing my way.

There are signs and omens all around us, and it's our job to notice them. You could be ignoring the exact thing you didn't know you needed to elevate your side hustle to new heights you never could've imagined (if you haven't yet, please read the book The Alchemist, as it will shift your limiting beliefs as it did for me).

The following are the 4 signs you could be ignoring that are holding you back from getting the breakthroughs you're wanting with your ambitious side hustle pursuits.

For each sign, I'm doing two things:

  1. I'll tuck in a personal anecdotal experience for each one so you can see how these forces could be working in your life.
  2. I'll add a QUICK MOMENT OF REFLECTION action step so you can connect the dots and pinpoint where you could manifest a breakthrough.

1. Adversity

When life hands you lemons, are you the type of person to whine and bitch about it? Or...are you the type of person to make a Vodka Lemonade (with a double shot of Tito's, of course)?

It's too easy to play the victim when adversity strikes and vent to the closest person to us (or a Facebook status) about how "this happened TO me."

Taking this stance immediately positions you as a victim, and you place that negative energy on someone else.

What if...instead of something happening TO you, it was really happening FOR you?

For me, it's been in the form of toxic relationships ending badly, yet it led to me learning how to make myself happy, which then led me to my wonderful wife, Emily (aka my Baby Mama, aka My Boo Thang, aka Ems Slice for Life).

How about when I was unexpectedly let go from my "safe job" late last year? Honestly, I played the victim for the first two hours as we just closed on a new home a week before and announced kiddo #2 was on the way.

However, I was able to snap out of it and get to work. As I connect the dots, I was able to see that the Universe was really shoving me into taking a leap of faith before I was ready, which was pursuing full-time coaching and freelance in 2020...I hadn't been busting my ass with my side hustle for over 5.5 years for nothing, right?!

So, ya, getting canned right before the holidays didn't happen TO me, that shit happened FOR me, and took his new challenge head-on and plan on sharing everything I learn along the way with you like always!

QUICK MOMENT OF REFLECTION

What's a curveball life has recently thrown at you?

What's the potential blessing in disguise or learning opportunity tucked away in it that can help you grow?

2. Fear

The Lizard Brain is the oldest part of your brain, and it was responsible for the aggression and fear triggers back in our Cave Man days when it was fight or flight to survive.

Our brains continue to try and keep us safe by disguising potentially life-changing ideas and opportunities as risks and placing them behind a wall of fear.

When we operate from fear, our minds only know how much we could lose by taking that risk. It can’t measure how much we can gain by breaking through the wall to get the gold on the other side.

It’s a paradigm shift when you learn that fear is your intuition guiding you to unlock the next version of yourself—it’s an indicator of something you’re excited about.

My biggest fears have always led to my biggest breakthroughs: sharing my work, blogging, public speaking, podcasting, and pursuing coaching in 2019.

I've learned to use fear as my cue that whatever excites me yet scares me is something I need to be pursuing.

It's because I've gotten uncomfortable and pursued my fears that I'm able to pursue this current gigantic fear of doing Perspective-Collective full-time...trust me when I say I wake up fucking terrified each day yet I'm more excited than I've ever been for anything when I find my groove in my studio.

QUICK MOMENT OF REFLECTION

What's something that excites you yet the fear of failure, judgment, or even success is restraining you from taking the first step to pursuing it?

How can you get out of your own way to unlock that next version of yourself you're supposed to become?

3. Repeating Patterns & Good Fortunes

We take for granted the minuscule good things that happen to us each day.

We, probably too wrapped up in that adversity I talked about a little bit ago, brush them off and keep pushing on with our day.

What if those little fortuitous events that happened were really cues for you to connect the dots and take action?

What if people here and there tell you that they liked your little doodles on napkins and coasters you'd do in coffee shops and restaurants?

This is a cue that you could have a future as an artist (this was me growing up, but I was convinced I wasn't a good artist, so I didn't share my work till my early 20's).

What if people sporadically tell you that you have a good way with words or storytelling?

This could be your cue that you could be an author, copywriter, podcaster, blogger, etc.

What if people randomly told you how you have a really good eye for detail?

This could be your cue that you were meant to thrive as a designer, photographer, motion graphic artist, videographer, etc.

For me, it was little things like early validation on my Instagram drawings that gave me confidence as an artist.

From there, it was little comments from people like:

  • you'd be a great motivational speaker
  • you should start a podcast
  • you'd make a great coach

I ignored these in the beginning, but now I can look back and see these signs have been trying to push me toward the direction I'm steering my ship today.

You better believe I pay attention now to the repeating patterns that come up sporadically each day.

QUICK MOMENT OF REFLECTION

What are some reoccurring events, patterns, comments, etc. that seem to circle back around in your life?

Make a list of them and start to connect the dots. It could be leading you to the next step you're supposed to take with your creative side hustle.

4. Synchronicity

Here's where the woo-woo malarky begins to set off people's "bullshit radar detectors."

Big Daddy Google states, "Synchronicity is the simultaneous occurrence of events that appear significantly related but have no discernible causal connection."

I was a skeptic who is now a huge believer, as I've seen how this has worked in my life, especially in 2019.

I'm a believer that there is a much greater power out there pulling the strings, and I'm choosing to label this as The Universe. You can call it whatever you choose to believe in, no judgment here!

I'm learning that the more I'm in alignment with the direction I'm supposed to be going, The Universe will continue to deliver me what seems to be insanely serendipitous and coincidental opportunities.

When I chose to go all-in as the Side Hustle Coach in 2019, I had to make tough choices like stop freelancing, teaching workshops, and selling products in my online shop.

It was extremely hard to do, as I didn't really know what I was doing in terms of launching a coaching program, along with copywriting and email marketing.

However, I chose this path because it "felt right," and I fed off the repeating comments from peers that I'd be a great coach.

As I stumbled early in my coaching pursuits, oddly enough, people and opportunities presented themselves and were exactly what I needed to be successful.

Out of nowhere, I had a coach and a business consultant magically cross my path that was the perfect fit for what I was needing (I didn't even know what I needed, so it made it even extra crazy). Working with them completely transformed my business, and it's why I'm able to do this full-time today.

While I was getting my program setup, I was missing the breadwinning part of my side-income, which was freelance. However, I trusted the process and randomly, opportunities showed up to become an affiliate for products and people I believed in that aligned with things I know would provide my audience absurd amounts of value.

Throughout the process of gearing up to launch the first version of the program in September, it seemed someone or something always popped up out of nowhere that gave me the answer/solution I was seeking to step into this phase of my business.

Things happen for a reason, and Synchronicity is REAL! When something unexplainable or fortuitous happens that doesn't quite make sense, just know there's a deeper meaning behind it that you should be using as a cue!

NOTE: I'll also mention the fact that I would see the number 11:11 each day or 1:11, 2:22, 3:33, 4:44, and 5:55 often the last year. That's a whole other woo-woo story but when I started to look up the meaning behind 11:11 late July 2019, that woo-woo mindset quickly shifted as things all started to make sense and breakthroughs happened left and right.

If you see 11:11 often or any of the other numbers I mentioned, I highly recommend looking it up as you'll really start to see where you're ignoring signs and blessings for real.

You can think I'm crazy, but if you're tired of not seeing results and playing the victim in your life, what could it hurt to open your mind up to something that science can't fully explain?

QUICK MOMENT OF REFLECTION

What series of fortunate coincidences have happened to cross your paths?

Have people come out of nowhere to offer you their assistance? Has an opportunity shown up at your doorstep (which could be disguised as adversity)?

These are things to pay attention to. Take a moment and connect the dots as whatever is pulling the strings out there could be showing you a path you're missing.

Stop Missing Your Breakthroughs & Notice the Signs

I'm one of those type of people who feels everything happens for a reason and you attract or repel things into your life whether you're intentionally doing it or not.

You follow me for a reason.

You're listening to this episode for a reason...especially if it's your first time ever listening to me.

This episode is a sign that YOU attracted this into your life

Maybe you're creatively stuck and lacking a purpose with the work you share or desire to start sharing with the world?

Maybe you crave to build something meaningful outside your 9-5, but lack the time and motivation to make the necessary moves to see results?

Maybe you're going through some shit right now, but realize it could be the push you need to take the step to become the best future version of yourself?

Whatever it is, DON'T IGNORE THE SIGNS. The more you ignore these 4 types of signs, The Universe (or whatever you believe in) will take the hint and stop sending them your way as you subconsciously declare you're comfortable going in the same direction.

I kick out this podcast for a reason: to help creatives like you get unstuck and blaze your own path.

As cheesy as it sounds, it took me a while to fully notice the signs that this was the route I was supposed to be taking.

Coaching and kicking out empowering art and content for side hustlers like you is the type of shit that lights me up. My new Spider-Sense is always tingling as I try to catch a whiff of the next omens or signs directing me to the next steps to serve you better and get the next breakthrough.

It's up to you to do the same as your breakthroughs are waiting on you to make them happen. You gotta keep your head on a swivel and keep taking action and the answers will reveal themselves over time like they have for me.

Shownotes

—

Want to Support the Show?

]]> Wed, 12 Feb 2020 11:00:14 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Why You're Missing Your Breakthrough

I don't care about your religious or spiritual beliefs (but I respect and welcome them all).

I want to know if you're the type of person who believes in signs? (No, I'm not referring to M. Night Shyamalan's highly underappreciated 2002 science fiction film Signs.)

When I'm talking about signs, I'm talking about the signposts of life—your gut/intuition/heart attempting to serve as your internal compass.

I used to think this was all a bunch of woo-woo malarky for people who've done a little bit too much LSD and think they interact with angels (yet I'm the same dude who's believed in ghosts and aliens my entire life.)

Things have changed, and I shifted my perspective on the matter.

Now I live for this shit, and the more I've tapped into my self-awareness, the more I'm able to notice these signs and open myself up for the opportunities flowing my way.

There are signs and omens all around us, and it's our job to notice them. You could be ignoring the exact thing you didn't know you needed to elevate your side hustle to new heights you never could've imagined (if you haven't yet, please read the book The Alchemist, as it will shift your limiting beliefs as it did for me).

The following are the 4 signs you could be ignoring that are holding you back from getting the breakthroughs you're wanting with your ambitious side hustle pursuits.

For each sign, I'm doing two things:

  1. I'll tuck in a personal anecdotal experience for each one so you can see how these forces could be working in your life.
  2. I'll add a QUICK MOMENT OF REFLECTION action step so you can connect the dots and pinpoint where you could manifest a breakthrough.

1. Adversity

When life hands you lemons, are you the type of person to whine and bitch about it? Or...are you the type of person to make a Vodka Lemonade (with a double shot of Tito's, of course)?

It's too easy to play the victim when adversity strikes and vent to the closest person to us (or a Facebook status) about how "this happened TO me."

Taking this stance immediately positions you as a victim, and you place that negative energy on someone else.

What if...instead of something happening TO you, it was really happening FOR you?

For me, it's been in the form of toxic relationships ending badly, yet it led to me learning how to make myself happy, which then led me to my wonderful wife, Emily (aka my Baby Mama, aka My Boo Thang, aka Ems Slice for Life).

How about when I was unexpectedly let go from my "safe job" late last year? Honestly, I played the victim for the first two hours as we just closed on a new home a week before and announced kiddo #2 was on the way.

However, I was able to snap out of it and get to work. As I connect the dots, I was able to see that the Universe was really shoving me into taking a leap of faith before I was ready, which was pursuing full-time coaching and freelance in 2020...I hadn't been busting my ass with my side hustle for over 5.5 years for nothing, right?!

So, ya, getting canned right before the holidays didn't happen TO me, that shit happened FOR me, and took his new challenge head-on and plan on sharing everything I learn along the way with you like always!

QUICK MOMENT OF REFLECTION

What's a curveball life has recently thrown at you?

What's the potential blessing in disguise or learning opportunity tucked away in it that can help you grow?

2. Fear

The Lizard Brain is the oldest part of your brain, and it was responsible for the aggression and fear triggers back in our Cave Man days when it was fight or flight to survive.

Our brains continue to try and keep us safe by disguising potentially life-changing ideas and opportunities as risks and placing them behind a wall of fear.

When we operate from fear, our minds only know how much we could lose by taking that risk. It can’t measure how much we can gain by breaking through the wall to get the gold on the other side.

It’s a paradigm shift when you learn that fear is your intuition guiding you to unlock the next version of yourself—it’s an indicator of something you’re excited about.

My biggest fears have always led to my biggest breakthroughs: sharing my work, blogging, public speaking, podcasting, and pursuing coaching in 2019.

I've learned to use fear as my cue that whatever excites me yet scares me is something I need to be pursuing.

It's because I've gotten uncomfortable and pursued my fears that I'm able to pursue this current gigantic fear of doing Perspective-Collective full-time...trust me when I say I wake up fucking terrified each day yet I'm more excited than I've ever been for anything when I find my groove in my studio.

QUICK MOMENT OF REFLECTION

What's something that excites you yet the fear of failure, judgment, or even success is restraining you from taking the first step to pursuing it?

How can you get out of your own way to unlock that next version of yourself you're supposed to become?

3. Repeating Patterns & Good Fortunes

We take for granted the minuscule good things that happen to us each day.

We, probably too wrapped up in that adversity I talked about a little bit ago, brush them off and keep pushing on with our day.

What if those little fortuitous events that happened were really cues for you to connect the dots and take action?

What if people here and there tell you that they liked your little doodles on napkins and coasters you'd do in coffee shops and restaurants?

This is a cue that you could have a future as an artist (this was me growing up, but I was convinced I wasn't a good artist, so I didn't share my work till my early 20's).

What if people sporadically tell you that you have a good way with words or storytelling?

This could be your cue that you could be an author, copywriter, podcaster, blogger, etc.

What if people randomly told you how you have a really good eye for detail?

This could be your cue that you were meant to thrive as a designer, photographer, motion graphic artist, videographer, etc.

For me, it was little things like early validation on my Instagram drawings that gave me confidence as an artist.

From there, it was little comments from people like:

  • you'd be a great motivational speaker
  • you should start a podcast
  • you'd make a great coach

I ignored these in the beginning, but now I can look back and see these signs have been trying to push me toward the direction I'm steering my ship today.

You better believe I pay attention now to the repeating patterns that come up sporadically each day.

QUICK MOMENT OF REFLECTION

What are some reoccurring events, patterns, comments, etc. that seem to circle back around in your life?

Make a list of them and start to connect the dots. It could be leading you to the next step you're supposed to take with your creative side hustle.

4. Synchronicity

Here's where the woo-woo malarky begins to set off people's "bullshit radar detectors."

Big Daddy Google states, "Synchronicity is the simultaneous occurrence of events that appear significantly related but have no discernible causal connection."

I was a skeptic who is now a huge believer, as I've seen how this has worked in my life, especially in 2019.

I'm a believer that there is a much greater power out there pulling the strings, and I'm choosing to label this as The Universe. You can call it whatever you choose to believe in, no judgment here!

I'm learning that the more I'm in alignment with the direction I'm supposed to be going, The Universe will continue to deliver me what seems to be insanely serendipitous and coincidental opportunities.

When I chose to go all-in as the Side Hustle Coach in 2019, I had to make tough choices like stop freelancing, teaching workshops, and selling products in my online shop.

It was extremely hard to do, as I didn't really know what I was doing in terms of launching a coaching program, along with copywriting and email marketing.

However, I chose this path because it "felt right," and I fed off the repeating comments from peers that I'd be a great coach.

As I stumbled early in my coaching pursuits, oddly enough, people and opportunities presented themselves and were exactly what I needed to be successful.

Out of nowhere, I had a coach and a business consultant magically cross my path that was the perfect fit for what I was needing (I didn't even know what I needed, so it made it even extra crazy). Working with them completely transformed my business, and it's why I'm able to do this full-time today.

While I was getting my program setup, I was missing the breadwinning part of my side-income, which was freelance. However, I trusted the process and randomly, opportunities showed up to become an affiliate for products and people I believed in that aligned with things I know would provide my audience absurd amounts of value.

Throughout the process of gearing up to launch the first version of the program in September, it seemed someone or something always popped up out of nowhere that gave me the answer/solution I was seeking to step into this phase of my business.

Things happen for a reason, and Synchronicity is REAL! When something unexplainable or fortuitous happens that doesn't quite make sense, just know there's a deeper meaning behind it that you should be using as a cue!

NOTE: I'll also mention the fact that I would see the number 11:11 each day or 1:11, 2:22, 3:33, 4:44, and 5:55 often the last year. That's a whole other woo-woo story but when I started to look up the meaning behind 11:11 late July 2019, that woo-woo mindset quickly shifted as things all started to make sense and breakthroughs happened left and right.

If you see 11:11 often or any of the other numbers I mentioned, I highly recommend looking it up as you'll really start to see where you're ignoring signs and blessings for real.

You can think I'm crazy, but if you're tired of not seeing results and playing the victim in your life, what could it hurt to open your mind up to something that science can't fully explain?

QUICK MOMENT OF REFLECTION

What series of fortunate coincidences have happened to cross your paths?

Have people come out of nowhere to offer you their assistance? Has an opportunity shown up at your doorstep (which could be disguised as adversity)?

These are things to pay attention to. Take a moment and connect the dots as whatever is pulling the strings out there could be showing you a path you're missing.

Stop Missing Your Breakthroughs & Notice the Signs

I'm one of those type of people who feels everything happens for a reason and you attract or repel things into your life whether you're intentionally doing it or not.

You follow me for a reason.

You're listening to this episode for a reason...especially if it's your first time ever listening to me.

This episode is a sign that YOU attracted this into your life

Maybe you're creatively stuck and lacking a purpose with the work you share or desire to start sharing with the world?

Maybe you crave to build something meaningful outside your 9-5, but lack the time and motivation to make the necessary moves to see results?

Maybe you're going through some shit right now, but realize it could be the push you need to take the step to become the best future version of yourself?

Whatever it is, DON'T IGNORE THE SIGNS. The more you ignore these 4 types of signs, The Universe (or whatever you believe in) will take the hint and stop sending them your way as you subconsciously declare you're comfortable going in the same direction.

I kick out this podcast for a reason: to help creatives like you get unstuck and blaze your own path.

As cheesy as it sounds, it took me a while to fully notice the signs that this was the route I was supposed to be taking.

Coaching and kicking out empowering art and content for side hustlers like you is the type of shit that lights me up. My new Spider-Sense is always tingling as I try to catch a whiff of the next omens or signs directing me to the next steps to serve you better and get the next breakthrough.

It's up to you to do the same as your breakthroughs are waiting on you to make them happen. You gotta keep your head on a swivel and keep taking action and the answers will reveal themselves over time like they have for me.

Shownotes

—

Want to Support the Show?

]]> Are You Ignoring These 4 Signs & Missing Your Side Hustle Breakthrough? Scotty Russell | Creative Business Coach 00:25:00 This week, I talk about four signs you may be ignoring that could unlock your next big breakthrough: adversity, fear, repeating patterns, and synchronicity. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I talk about four signs you may be ignoring that could unlock your next big breakthrough: adversity, fear, repeating patterns, and synchronicity. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. true full 158 4d823ba3-112b-480b-9fe4-3c5832344868 Iron Bean Coffee Company on Creating Raging Fans Around Your Passion Iron Bean Coffee Company on Creating Raging Fans Around Your Passion

I’m big on connecting the dots, so I can understand how my past experiences influence my current actions, beliefs, and mindsets.

If you know me by now, you know how open I am about growing up severely tormented and bullied. In fact, I had bullies all the way throughout college.

Being bullied made me crave acceptance, which I thought for a long time came in the form of popularity. I now understand the acceptance I craved comes in the form of community.

Being bullied was a blessing in disguise because it’s the catalyst for my strong beliefs in inclusivity, connection, positivity, and empowerment.

It’s why I created the FREE Perspective-Collective private Facebook Community where isolated creatives all over the world can tap into a like-minded tribe of people who think differently and want more out of life.

It's why I coached football in the past, which evolved into coaching creatives today on how to build fulfilling and profitable side hustles.

Community is everything to me. That's why I'm trying to build through my podcast and brand—a place where people feel welcomed and inspired.

At the end of the day, it’s about the bigger picture. We’re just small cogs working in a scheme that’s so much bigger than ourselves.

Today’s guest is two people who understand the importance of community because they’ve built a thriving, raving, and raging fan base around their biggest passion: coffee.

I’m talking about Fred and Chanell Dedrick of Iron Bean Coffee Company in Ohio.

They’re a premium small-batch, roast-to-order, veteran-owned coffee company. They import their high-quality coffee beans directly from Colombia, Brazil, Uganda, Honduras, Peru, Ethiopia, Indonesia, & other far-off lands. Then, they personally roast every one of their kick-ass coffees to be shipped directly to you.

Not to mention they crush it in the merch department because “selling out” is pretty much the expectation whenever there is a new merch drop.

The beauty of this all is that they do this as a freakin’ side hustle, which is why they’re on the show.

If you’re a side hustling dream chaser, buckle in and take notes as Team Iron Bean and I chat about:

  • Dreaming big but taking massive action
  • Building their die-hard community
  • Winning over your customers (and keep them coming back)
  • Aligning passions and interests to make your secret sauce
  • Serving your audience, no complaining, brewing it forward, and so much more

I’m honored to bring this change-of-pace interview because I know their story will significantly parallel your creative grind. Plus these are two entertaining hard-working hustlers who have an awesome story I am stoked to share.

We also drop a promo code in the outro to for you to get some Iron Bean Coffee in your life. Stay tuned!

Shownotes

—

Want to Support the Show?

]]> Wed, 5 Feb 2020 12:23:07 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Iron Bean Coffee Company on Creating Raging Fans Around Your Passion

I’m big on connecting the dots, so I can understand how my past experiences influence my current actions, beliefs, and mindsets.

If you know me by now, you know how open I am about growing up severely tormented and bullied. In fact, I had bullies all the way throughout college.

Being bullied made me crave acceptance, which I thought for a long time came in the form of popularity. I now understand the acceptance I craved comes in the form of community.

Being bullied was a blessing in disguise because it’s the catalyst for my strong beliefs in inclusivity, connection, positivity, and empowerment.

It’s why I created the FREE Perspective-Collective private Facebook Community where isolated creatives all over the world can tap into a like-minded tribe of people who think differently and want more out of life.

It's why I coached football in the past, which evolved into coaching creatives today on how to build fulfilling and profitable side hustles.

Community is everything to me. That's why I'm trying to build through my podcast and brand—a place where people feel welcomed and inspired.

At the end of the day, it’s about the bigger picture. We’re just small cogs working in a scheme that’s so much bigger than ourselves.

Today’s guest is two people who understand the importance of community because they’ve built a thriving, raving, and raging fan base around their biggest passion: coffee.

I’m talking about Fred and Chanell Dedrick of Iron Bean Coffee Company in Ohio.

They’re a premium small-batch, roast-to-order, veteran-owned coffee company. They import their high-quality coffee beans directly from Colombia, Brazil, Uganda, Honduras, Peru, Ethiopia, Indonesia, & other far-off lands. Then, they personally roast every one of their kick-ass coffees to be shipped directly to you.

Not to mention they crush it in the merch department because “selling out” is pretty much the expectation whenever there is a new merch drop.

The beauty of this all is that they do this as a freakin’ side hustle, which is why they’re on the show.

If you’re a side hustling dream chaser, buckle in and take notes as Team Iron Bean and I chat about:

  • Dreaming big but taking massive action
  • Building their die-hard community
  • Winning over your customers (and keep them coming back)
  • Aligning passions and interests to make your secret sauce
  • Serving your audience, no complaining, brewing it forward, and so much more

I’m honored to bring this change-of-pace interview because I know their story will significantly parallel your creative grind. Plus these are two entertaining hard-working hustlers who have an awesome story I am stoked to share.

We also drop a promo code in the outro to for you to get some Iron Bean Coffee in your life. Stay tuned!

Shownotes

—

Want to Support the Show?

]]> Iron Bean Coffee Company on Creating Raging Fans Around Your Passion Scotty Russell | Creative Business Coach 01:01:38 This week, I sit down with Fred and Chanell Dedrick of Iron Bean Coffee Company and discuss finding your secret sauce and building a die-hard community. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Fred and Chanell Dedrick of Iron Bean Coffee Company and discuss finding your secret sauce and building a die-hard community. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. coffee, colton bachar, creative grind, creativity, perspective-collective, paige garland, iron bean coffee company, perspective podcast, scotty russell, blookah, creative fuel true full 157 92ad8b8c-e1a5-4f6b-b2bd-fbac3678834b Tom Ross on the Power of Niching Down & Why It Isn't a Life Sentence The Phases of Your Creative Side Hustle...in My Opinion

I want to preface this preface of today’s interview: I’m speaking solely from experience here on my philosophy on the phases of your side hustle.

I think, early on in your hustle—once you truly accept you’re a creative and you’re figuring out what direction to go—that experimentation and trying new things is important. I think of this as Phase 1, and I was totally there. In fact, I played in this Phase for like 4 years, until I reached what I feel is Phase 2.

Phase 2: you start to figure out what is and what isn’t working. I call this the "sweet spot secret sauce" that overlaps your greatest passion/interests with your greatest strengths. You start to narrow down and go deeper down this rabbit hole and connecting with yourself and your potential audience/clients on a deeper level. You start to really understand yourself and what these hungry and connected humans want/need and how you could potentially provide that solution...that’s where Phase 3 starts to come in.

Phase 3, to me, is when you add the next ingredient to the secret sauce of the Sweet Spot: the market. You’ve now combined something you’re passionate about with something you’re good at, so now you need to pinpoint where you’re able to provide a valuable solution to that perfect follower or client. To me, this is where the magic happens: your ambitious side hustle pursuits start to really gain traction and shape into the possibility of something more.

I think Phase 4 is something I’m on the cusp of, but I don’t truly know what it looks like yet. However, I'm definitely thriving in my secret sauce sweet spot and finding new ingredients to add to the mix to help scale what I’m doing and go deeper.

Narrowing Your Focus By Niching Down

I guess this philosophy I’m speaking toward all started with experimenting, but now I've narrowed my focus. I not only listened to my gut, but I also soaked up outside perspectives and advice how I could steer my ship in a more strategic direction that still aligned with the Phase 2 of my greatest strengths and passions.

I continued to narrow my focus by saying no to things that didn’t align with where I wanted to go.

The narrowing of my focus is what we like to call niching down ("nitching" or "neeching," based on however you’d like to pronounce it).

I was one who refused to niche, yet wondered why I always felt like I wasn’t making the progress I wanted...even though I had been doing Perspective-Collective for a few years.

However, as I started to gain more clarity and confidence in the direction I wanted to go, the more powerful niching down became. During this season, I can safely say I’m a Side Hustle Coach who helps creatives build fulfilling and profitable side hustles outside their day job.

This is my niche during this season, and I embrace it and realize this isn’t necessarily forever...and that’s the key to today’s episode.

The Marketing Guru for Creatives

Today’s guest is someone who truly showed me the power of why the riches are in the niches and to embrace the discomfort that came with it.

I’m talking about my brother from another marketing mother, Tom Ross, CEO of Design Cuts, Face of the Honest Entrepreneur, Co-Host of The Honest Designers Podcast, and a new podcast he has in the works with Michael Janda.

He has progressively niched down over the years and has built successful companies left and right, but now focuses his attention on helping creatives like you and I are with marketing to blow up our side hustle pursuits.

TAKE NOTES ON THIS SHIT because Tom and I go deep on the topic of niching down and more specifically cover:

  • Why niching down isn’t a life sentence
  • Why you should be niching down and when
  • How to niche down and for how long to test the waters
  • Objections to niching (you’ll love these)
  • Standing out, serving your following, growing an engaged audience, plus so much more

I’m hoping you find a golden nugget in here you can immediately apply to your creative grind ASAP, so you get one step further in whatever phase you’re currently in.

Shownotes

—

Want to Support the Show?

]]> Wed, 29 Jan 2020 11:00:04 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ The Phases of Your Creative Side Hustle...in My Opinion

I want to preface this preface of today’s interview: I’m speaking solely from experience here on my philosophy on the phases of your side hustle.

I think, early on in your hustle—once you truly accept you’re a creative and you’re figuring out what direction to go—that experimentation and trying new things is important. I think of this as Phase 1, and I was totally there. In fact, I played in this Phase for like 4 years, until I reached what I feel is Phase 2.

Phase 2: you start to figure out what is and what isn’t working. I call this the "sweet spot secret sauce" that overlaps your greatest passion/interests with your greatest strengths. You start to narrow down and go deeper down this rabbit hole and connecting with yourself and your potential audience/clients on a deeper level. You start to really understand yourself and what these hungry and connected humans want/need and how you could potentially provide that solution...that’s where Phase 3 starts to come in.

Phase 3, to me, is when you add the next ingredient to the secret sauce of the Sweet Spot: the market. You’ve now combined something you’re passionate about with something you’re good at, so now you need to pinpoint where you’re able to provide a valuable solution to that perfect follower or client. To me, this is where the magic happens: your ambitious side hustle pursuits start to really gain traction and shape into the possibility of something more.

I think Phase 4 is something I’m on the cusp of, but I don’t truly know what it looks like yet. However, I'm definitely thriving in my secret sauce sweet spot and finding new ingredients to add to the mix to help scale what I’m doing and go deeper.

Narrowing Your Focus By Niching Down

I guess this philosophy I’m speaking toward all started with experimenting, but now I've narrowed my focus. I not only listened to my gut, but I also soaked up outside perspectives and advice how I could steer my ship in a more strategic direction that still aligned with the Phase 2 of my greatest strengths and passions.

I continued to narrow my focus by saying no to things that didn’t align with where I wanted to go.

The narrowing of my focus is what we like to call niching down ("nitching" or "neeching," based on however you’d like to pronounce it).

I was one who refused to niche, yet wondered why I always felt like I wasn’t making the progress I wanted...even though I had been doing Perspective-Collective for a few years.

However, as I started to gain more clarity and confidence in the direction I wanted to go, the more powerful niching down became. During this season, I can safely say I’m a Side Hustle Coach who helps creatives build fulfilling and profitable side hustles outside their day job.

This is my niche during this season, and I embrace it and realize this isn’t necessarily forever...and that’s the key to today’s episode.

The Marketing Guru for Creatives

Today’s guest is someone who truly showed me the power of why the riches are in the niches and to embrace the discomfort that came with it.

I’m talking about my brother from another marketing mother, Tom Ross, CEO of Design Cuts, Face of the Honest Entrepreneur, Co-Host of The Honest Designers Podcast, and a new podcast he has in the works with Michael Janda.

He has progressively niched down over the years and has built successful companies left and right, but now focuses his attention on helping creatives like you and I are with marketing to blow up our side hustle pursuits.

TAKE NOTES ON THIS SHIT because Tom and I go deep on the topic of niching down and more specifically cover:

  • Why niching down isn’t a life sentence
  • Why you should be niching down and when
  • How to niche down and for how long to test the waters
  • Objections to niching (you’ll love these)
  • Standing out, serving your following, growing an engaged audience, plus so much more

I’m hoping you find a golden nugget in here you can immediately apply to your creative grind ASAP, so you get one step further in whatever phase you’re currently in.

Shownotes

—

Want to Support the Show?

]]> Tom Ross on the Power of Niching Down & Why It Isn't a Life Sentence Scotty Russell | Creative Business Coach 01:12:05 This week, I sit down with Tom Ross of Design Cuts and discussing why, how, and when you should be niching down and why niching down isn't a life sentence. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Tom Ross of Design Cuts and discussing why, how, and when you should be niching down and why niching down isn't a life sentence. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, tomrossmedia, creative grind, perspective-collective, niching down, paige garland, the power of niching, the honest entrepreneur, perspective podcast, scotty russell, tom ross, design cuts, blookah, creative fuel, the honest designers true full 156 18874f46-5f38-40fc-b272-f13d290becba Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle

Which type of person are you?

  1. The type of person who just shows up at your day job to get the work done so you can clock out, go home, and binge some Netflix or watch hours of cat videos/people falling down?
  2. The type of person who can’t turn off the love for creating so you work on things you love outside of work (aka side hustle) and leverage those skills for both day job and personal work?

Because you’re listening to this podcast, it’s safe for me to assume you’re the second type of individual or are striving to become this person.

I never was truly person #1, as I always craved to do something more outside of my previous day jobs...but I never took myself seriously until I was like 26 and a year into Perspective-Collective.

However, designing, drawing, and just creating in general has been flowing through my veins my entire life.

Person #2 is the type of person who can’t shut it off. You see good as well as bad design/art all around you 24/7.

You’re the type of person who is drawing something in your mind as you try to sleep and then you can’t wait to wake up to bring it to life.

You keep a notepad by your bed to collect those killer reoccurring thoughts, or you have a water proof note pad in your shower because those are where the best ideas come from.

You’re the kind of person who doesn’t eat at a restaurant because the logo is horrible.

You won’t watch a DVD strictly because the font choice is whack.

You point out poor kerning to your significant other even though they could care less.

Or you get out your phone to capture that dope neon sign, fading mural, or sick badge on a man hole cover.

You live for this shit, and that’s how you know that you’re made to be a creative. Now it’s time to put in the work.

Today’s episode features a squad of goons who can’t turn off the creative switch and were clearly cut from a different cloth. The work they do and the rapid pace they do it isn’t normal for creatives like you and me.

I’m talking about my homies over at Lincoln Design Co out of the great Pacific Northwest.

Their chief of command, Dan Janssen, has assembled a cast of 5 insanely talented creatives as they slay work for the brand giants of the world like: Mattel, Hasbro, Disney, DreamWorks, Nike, Nickelodeon, Google, Hot Wheels….you get the point...but they’re not too proud to crush it for a local mom and pop shop or for creatives like you and me who need that next level personalized touch.

I linked up with Lincoln early on when they started making big waves in the creative community, and I’m honored to bring them back on for round 2 today to catch you up with the insane growth and power moves they’ve made since 2017.

We have a unique one as we got a chance to record during their 2019 end of year retreat. Each member of the crew was in the middle of working, but we managed to get a little screen time for each of them!

I want to see your notes on this one as Dan and company go deep on:

  • The power of leveraging your side hustle
  • Being a swiss army knife vs. a one trick pony
  • The magic of personal branding and hiring yourself
  • Making sacrifices to become great at what you do
  • Logos, Merch, Creating Fonts, their day-to-day process, pizza, and more!

It’s easy to fall victim to comparison when you see dope work on the daily from these dudes, but use this episode as a heavy dose of creative fuel to be the best version of yourself in 2020 and take your work to the next level in this new decade.

Shownotes

—

Want to Support the Show?

]]> Wed, 15 Jan 2020 11:00:07 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle

Which type of person are you?

  1. The type of person who just shows up at your day job to get the work done so you can clock out, go home, and binge some Netflix or watch hours of cat videos/people falling down?
  2. The type of person who can’t turn off the love for creating so you work on things you love outside of work (aka side hustle) and leverage those skills for both day job and personal work?

Because you’re listening to this podcast, it’s safe for me to assume you’re the second type of individual or are striving to become this person.

I never was truly person #1, as I always craved to do something more outside of my previous day jobs...but I never took myself seriously until I was like 26 and a year into Perspective-Collective.

However, designing, drawing, and just creating in general has been flowing through my veins my entire life.

Person #2 is the type of person who can’t shut it off. You see good as well as bad design/art all around you 24/7.

You’re the type of person who is drawing something in your mind as you try to sleep and then you can’t wait to wake up to bring it to life.

You keep a notepad by your bed to collect those killer reoccurring thoughts, or you have a water proof note pad in your shower because those are where the best ideas come from.

You’re the kind of person who doesn’t eat at a restaurant because the logo is horrible.

You won’t watch a DVD strictly because the font choice is whack.

You point out poor kerning to your significant other even though they could care less.

Or you get out your phone to capture that dope neon sign, fading mural, or sick badge on a man hole cover.

You live for this shit, and that’s how you know that you’re made to be a creative. Now it’s time to put in the work.

Today’s episode features a squad of goons who can’t turn off the creative switch and were clearly cut from a different cloth. The work they do and the rapid pace they do it isn’t normal for creatives like you and me.

I’m talking about my homies over at Lincoln Design Co out of the great Pacific Northwest.

Their chief of command, Dan Janssen, has assembled a cast of 5 insanely talented creatives as they slay work for the brand giants of the world like: Mattel, Hasbro, Disney, DreamWorks, Nike, Nickelodeon, Google, Hot Wheels….you get the point...but they’re not too proud to crush it for a local mom and pop shop or for creatives like you and me who need that next level personalized touch.

I linked up with Lincoln early on when they started making big waves in the creative community, and I’m honored to bring them back on for round 2 today to catch you up with the insane growth and power moves they’ve made since 2017.

We have a unique one as we got a chance to record during their 2019 end of year retreat. Each member of the crew was in the middle of working, but we managed to get a little screen time for each of them!

I want to see your notes on this one as Dan and company go deep on:

  • The power of leveraging your side hustle
  • Being a swiss army knife vs. a one trick pony
  • The magic of personal branding and hiring yourself
  • Making sacrifices to become great at what you do
  • Logos, Merch, Creating Fonts, their day-to-day process, pizza, and more!

It’s easy to fall victim to comparison when you see dope work on the daily from these dudes, but use this episode as a heavy dose of creative fuel to be the best version of yourself in 2020 and take your work to the next level in this new decade.

Shownotes

—

Want to Support the Show?

]]> Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle Scotty Russell | Creative Business Coach 01:11:29 This week, I sit down with Lincoln Design Co and discuss the power of leveraging your side hustle, creating a personal brand, making sacrifices, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Lincoln Design Co and discuss the power of leveraging your side hustle, creating a personal brand, making sacrifices, and more. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, personal branding, aine brennan, fonts, side hustle, perspective-collective, merch, paige garland, hire yourself, perspective podcast, lincoln design co true full 155 99cb445f-1e07-4a51-9f4b-85c4d3fc74b5 Dina Rodriguez on How to Build a Thriving Community Around Your Art Dina Rodriguez on How to Build a Thriving Community Around Your Art

I don’t care what anyone says, but every one of us, whether we know it or not, is creating a personal brand.

Every interaction we have, every post we publish, and every action we take begins to design what we show the world and the people we are trying to repel or attract to our tribe.

When you’re self-aware of this, you can use it to your advantage and be more specific and strategic about creating and speaking to the things that you hold highest in your belief system and interests.

In our creative community, one of the most self-aware people I know who shows up as their truest self online and in-person, is my new friend Dina Rodriguez who slays under the name Letter Shoppe.

Dina creates art that supports mental health, body positivity, and cannabis culture. In the process, she's created an insanely supportive and engaged community.

Yes, she’s a talented artist, but she’s an even wittier and savvier marketer who knows how to give her audience what they need while remaining true to her core identity and treating her work like play.

She has a thriving merch business, a poppin’ Patreon tribe, and enough pep and energy to power up 5 power plants.

Did I mention she’s the brains behind that rapidly growing @womenofillustration account spotlighting the insanely talented women in our creative community?

Ya, you’re going to want to take notes on this one because Dina drops mad insight on:

  • Building a community around your work
  • Locking down buckets of interests and values for your brand
  • Creating a successful merch business
  • Making work that’s relatable/shareable
  • Promoting yourself, customer psychology, revenue streams, pizza, weed, and everything in between

Today’s episode is going to empower and challenge you to analyze how you’re showing up each day and the message you want to put into this world.

As always, keep an open mind and act on anything that inspires you today. Let’s go.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Wed, 8 Jan 2020 11:00:04 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Dina Rodriguez on How to Build a Thriving Community Around Your Art

I don’t care what anyone says, but every one of us, whether we know it or not, is creating a personal brand.

Every interaction we have, every post we publish, and every action we take begins to design what we show the world and the people we are trying to repel or attract to our tribe.

When you’re self-aware of this, you can use it to your advantage and be more specific and strategic about creating and speaking to the things that you hold highest in your belief system and interests.

In our creative community, one of the most self-aware people I know who shows up as their truest self online and in-person, is my new friend Dina Rodriguez who slays under the name Letter Shoppe.

Dina creates art that supports mental health, body positivity, and cannabis culture. In the process, she's created an insanely supportive and engaged community.

Yes, she’s a talented artist, but she’s an even wittier and savvier marketer who knows how to give her audience what they need while remaining true to her core identity and treating her work like play.

She has a thriving merch business, a poppin’ Patreon tribe, and enough pep and energy to power up 5 power plants.

Did I mention she’s the brains behind that rapidly growing @womenofillustration account spotlighting the insanely talented women in our creative community?

Ya, you’re going to want to take notes on this one because Dina drops mad insight on:

  • Building a community around your work
  • Locking down buckets of interests and values for your brand
  • Creating a successful merch business
  • Making work that’s relatable/shareable
  • Promoting yourself, customer psychology, revenue streams, pizza, weed, and everything in between

Today’s episode is going to empower and challenge you to analyze how you’re showing up each day and the message you want to put into this world.

As always, keep an open mind and act on anything that inspires you today. Let’s go.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Dina Rodriguez on How to Build a Thriving Community Around Your Art Scotty Russell | Creative Business Coach 01:01:59 This week, I sit down with Dina Rodriguez of Letter Shoppe and discuss building a community, making work that's relatable, and creating a successful merch business. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Dina Rodriguez of Letter Shoppe and discuss building a community, making work that's relatable, and creating a successful merch business. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, dina rodriguez, creative grind, perspective-collective, products, merch, paige garland, perspective podcast, scotty russell, letter shoppe, blookah, patreon, creative fuel true full 154 ea04e176-664c-4a3c-bf95-990a53b09a55 Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice

As creatives, why do we make things so hard on ourselves?

Why do we stand in our own way and block ourselves from chasing what we really want?

It’s like we’ve been given the keys to the Ferrari, but we talk ourselves out of turning on the ignition and pressing the gas to go (I realize new Ferraris most likely have a push to start button, but let’s pretend anyway.)

We are the Ferrari, and the key is something we all have deep inside of us. We already possess the tool within us, which we’ll talk about today, we need to thrive. Yet, we let inner and external forces influence us to play it safe and live a "comfortable life," even though there’s another muffled inner voice that yearns to do more.

Let’s unmuffle and empower that voice...our artistic voice, that is.

My new friend today is someone who was a late bloomer to the game but has used that as her advantage.

I’m talking about the profound illustrator, author, and speaker, Lisa Congdon. She whips up whimsical and vibrant art for top tier brands like Crate and Barrel, Facebook, Sonos, Lululemon, and more from her stomping grounds of Portland, OR.

Sure, she wins awards and crushes work for big-time names, but the two things I admire the most are:

  1. how she speaks on topics that are aligned to her values and belief systems
  2. how she shows up for the creative community and empowers people like you and me to tap into our potential.

Relax and take notes as Lisa is going to unload some serious knowledge on you like:

  • How your age and past experiences are your superpowers, not detriments
  • Tactics for overcoming imposter syndrome
  • The magic of pursuing your interests
  • Keys for standing out
  • Finding your artistic voice, consistency, UFOs, pizza, and more

Today’s episode is a permission slip to stop playing it small with your creative pursuits and uncomfortably step into your next version of creative genius.

Oh ya! Stick around in the outro to find out how you can win a copy of Lisa’s latest book: Finding Your Artistic Voice.

P.S. It’s a good one.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Wed, 1 Jan 2020 11:00:06 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice

As creatives, why do we make things so hard on ourselves?

Why do we stand in our own way and block ourselves from chasing what we really want?

It’s like we’ve been given the keys to the Ferrari, but we talk ourselves out of turning on the ignition and pressing the gas to go (I realize new Ferraris most likely have a push to start button, but let’s pretend anyway.)

We are the Ferrari, and the key is something we all have deep inside of us. We already possess the tool within us, which we’ll talk about today, we need to thrive. Yet, we let inner and external forces influence us to play it safe and live a "comfortable life," even though there’s another muffled inner voice that yearns to do more.

Let’s unmuffle and empower that voice...our artistic voice, that is.

My new friend today is someone who was a late bloomer to the game but has used that as her advantage.

I’m talking about the profound illustrator, author, and speaker, Lisa Congdon. She whips up whimsical and vibrant art for top tier brands like Crate and Barrel, Facebook, Sonos, Lululemon, and more from her stomping grounds of Portland, OR.

Sure, she wins awards and crushes work for big-time names, but the two things I admire the most are:

  1. how she speaks on topics that are aligned to her values and belief systems
  2. how she shows up for the creative community and empowers people like you and me to tap into our potential.

Relax and take notes as Lisa is going to unload some serious knowledge on you like:

  • How your age and past experiences are your superpowers, not detriments
  • Tactics for overcoming imposter syndrome
  • The magic of pursuing your interests
  • Keys for standing out
  • Finding your artistic voice, consistency, UFOs, pizza, and more

Today’s episode is a permission slip to stop playing it small with your creative pursuits and uncomfortably step into your next version of creative genius.

Oh ya! Stick around in the outro to find out how you can win a copy of Lisa’s latest book: Finding Your Artistic Voice.

P.S. It’s a good one.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice Scotty Russell | Creative Business Coach 01:02:06 This week, I sit down with illustrator and author Lisa Congdon and discuss tactics for overcoming imposter syndrome, standing out, and finding your artistic voice. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with illustrator and author Lisa Congdon and discuss tactics for overcoming imposter syndrome, standing out, and finding your artistic voice. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, creative grind, perspective-collective, paige garland, artistic voice, lisa congdon, freelancing, perspective podcast, scotty russell, designer, blookah, creative fuel true full 153 f0f038e9-4161-4e5b-abf6-27e25d394325 4 Significant Side Hustle Lessons My Son Taught Me + BIG Announcement A Christmas That Changed My Life

I remember it like it was yesterday—two years ago to this date on Christmas Morning 2017. Emily and I had just gotten back from Christmas at my parents, and we were opening our stockings (and giving stockings to our cats Lucy and Flora, of course).

She had been acting weird all morning and even left early to go to Walgreens for a “last-minute stocking stuffer.”

After we finished exchanging our stockings, she awkwardly said, “We need to talk.”

That’s never been a good conversation starter, so I had a million negative scenarios running through my head.

That’s when she told me, “I’m pregnant, hope you’re not mad…”

I was stunned, shocked, and awed. Of course, I wasn’t mad, I was thrilled!

We both started crying. Little did the cats know that they weren’t going to be the only babies in the house anymore.

Then it happened...

After the shock wore off, I was immediately flooded with fear.

  • How will I provide for this human, as we barely make enough to get by?
  • I’m so immature...how will I be able to keep this baby alive?!
  • Will I even be a good dad?

The other thought that crept into my mind: “Will I have to give up my side hustle of Perspective-Collective? Is my dream over now?”

Fast forward two years and here we are with this Little Pizza Roll being promoted to Big Brother in May 2020. Clearly, the dream is still well alive and thriving more than ever, more on that in the big announcement portion at the end.

Yes, having a kid has radically changed my life and my priorities. Every decision I make now affects a tiny human, so I had to become a better decision-maker.

The birth of Little Scotty is not only the best thing that’s ever happened in my life, but it's also the best thing that’s happened for my side hustle business.

I've had this idea for a while now and sat down with Emily around Thanksgiving to have her weigh in her opinion.

Together, we compiled 4 Significant Lessons our Little Scotty has taught us over the past two years.

Yes, this is what he has taught us, but I believe the lessons here will dramatically impact and inspire a change to how you show up for yourself and others through your side hustle.

1. Be Relentlessly Fearless

My son is barely scared of anything, not even the dark. If there's something he wants to do, like being a Dare-Devil and standing up on the narrow seat of his Paw Patrol Fire Truck, then he's going to do it (you should note that I place pillows and blankets all around him as a safety net mind you).

He fails and falls countless times in his ventures to conquer something. He cries, lets us kiss it boo-boos and I give him the whole "Figure it out, you got this!" pep talk and smack him on his cute little bottom and send him off. Then he's right back at it recalculating his approach until he locks it down.

It's so incredible to see that big shit grin he has on his face as to say "Look at me ma-ma and da-da. I did it!"

Seeing him master a mini-mountain makes me think about you and me and our creative pursuits.

We let negative emotions of fear, doubt, and comparison hold us back from conquering something that truly excites us like: sharing our work, making a YouTube Channel, starting a podcast, etc.

Instead, imagine if we channeled our inner toddler who isn't affected by these restraining feelings and relentlessly chased the things we wanted?

What kind of breakthroughs could you see yourself having?

Little Scotty has reaffirmed an important lesson that failure is a key ingredient for triumph.

2. Enjoy the Little Things + Celebrate Smalls Wins

Straight up, we're spoiled and take things for granted ALL THE TIME (this includes me).

We expect convenience and things to go our way.

We lose sight of how blessed we are and neglect when the smallest amount of good fortune crosses our path.

My son doesn't operate this way and I hope this perspective he's given me is something I can instill back into him as he gets older.

The smallest things in life, like giving him the choice between two flavors of puffs (Blueberry or Strawberry), makes him light up with an enthusiastic chuckle while clapping his hands.

He also shows me how much joy can be sparked from the smallest wins (like tossing consecutive wooden blocks into a container at the end of the night while I scream "Kobe") to the biggest wins (like learning to crawl DOWN steps because crawling up was too easy).

He challenges me to notice and appreciate every little bit of good that flows through my day because I'm so fortunate to live the life I'm living and do the work that I love doing.

There's magic in the little moments and small wins that your side hustle pursuits produce. These need to be acknowledged because progress is progress.

3. Stay Curious & Stay Learning

While he loves the toys we get him, our Stinky Boy is more captivated by how ordinary items around our house function.

This kid will spend hours closing cupboard doors (ones we specifically don't lock), taking lids on and off mason jars, trying to flush the toilet poking my belly button to see what it does.

He's so freaking curious and is obsessed with learning.

I love watching his tongue hang out as I envision those little gears turning in his mind as he attempts to figure out the world each day.

Now, think about how crucial education or the lack of has been to get you to where you are today?

Over the past 5.5 years of building Perspective-Collective, I can proudly say that I've been self-taught in everything I took initiative to learn: social media, hand-lettering fundamentals, email marketing, copywriting, audio/podcasting, etc.

I didn't have to learn these things, I chose to learn them as I saw the growth and opportunities they yielded.

Knowledge is power and the more we strive to learn, the more value we can create for people which puts us in a position to thrive in what we do.

If something piques your curiosity, invest in yourself by taking the time to learn it and see where it leads you.

4. Play Hard

"This is the real secret of life—to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play." - Alan Watts.

When this Little Ham Sammich plays, he plays hard to the point where nothing around him exists as he's lost down the rabbit hole of his imagination (unless he's wrestling his da-da of course).

This dude gets so lost in his play that he gets a wee bit frustrated when you snap him out of it to change him, make him dinner, or give him a bath—rightfully so!

How often do you get lost in play—or is the work you force yourself to do even play at all?

Watching my son play triggers this new filter that's been blooming in me. As I take the next steps in my business in 2020, anything that doesn't fit into the play category is something I should eliminate or delegate if I have the means.

I'm so grateful to have tapped into sources of play like creating, podcasting, and coaching. I play hard and get lost in the sauce for hours and the best thing about it all is the relationships I get to build when I leverage these skills I've learned.

Finding things that interest you is a good place to start if there's something you want to pursue but don't know the first steps to take.

I think I'm finally starting to see what Alan Watts is referring to in his quote because when I play hard in my business, it never feels like I'm working at all.

Honorable Mention: Farts are Funny / Don't Take Life Too Seriously

Here's a quick one Emily and I both agreed on that may be the most important lesson yet.

Little Dougie Fresh AKA Trey Money affirmed our beliefs that farts are funny because man, does he sure does laugh and looks our way when he breaks a little toot.

At the end of the day, my wife and I are still little kids at heart and will forever laugh at a fart.

His precious reactions to his little gusts of wind remind me to not take shit so seriously all the time. Literally, and figuratively and you shouldn't either!

Big Announcement

The Biggest Blessing in Disguise

Remember when I said the announcement of Little Scotty's birth instilled fear in me that my days of hustling on the side were over?

Boy was I wrong.

Instead, it set me on a laser-focused trajectory to where a potentially devastating crisis has turned into a life-changing opportunity.

This is the first time I'm able to publicly talk about this and it builds off of episode 149 that I recorded November 1st about Winning the War Inside Your Head.

In this episode, I talked about how crazy life has been between finding out we were expecting late September, to launching the Coaching Program and doing my first Live Podcast in the same week, to then scrambling to find a new home to expand into before the holidays.

It was a challenging, but exciting season we were entering into and while chaotic, things were moving oddly smooth for how fast things progressed...or so we thought.

A few days later, November 4th to be exact (which is a week after we closed on our new home that doubled our mortgage), I was sitting in my day job cubicle when HR came to my desk and asked to speak to me.

They strolled me down the hallway and sat me down with the President of our business. They informed me that Corporate was doing widespread budget cuts due to sales being down and wanted to get ahead of the 2020 forecast which wasn't promising.

With that being said, they proceeded to eliminate our entire marketing department out of nowhere. No sign, no warning at all.

It was a complete shock to myself, and even more so to my pregnant wife.

So much for a safe job right?

I spent the first two hours in panic mode because I was terrified I was about to lose the house we just closed on, hence why I couldn't talk about it until after we moved in on December 13th.

Despite being overwhelmed with negative emotions and thoughts, after those first two hours of panic, I went to work.

Massive Action + Fear & Scarcity Mindset

The more time I spent worrying and playing the victim, the quicker the window of opportunity would close.

I needed to take massive action so I immediately started making calls to all my friends in the creative industry THAT I BUILT RELATIONSHIPS WITH THE PAST 5.5 YEARS (relationships are everything).

In my mind, I felt step 1 was to redo my resume and create a web UIUX based portfolio to land a good-paying "safe" job to get us a steady income to get by for at least a year or two to pay off our debt goals. After that, I'd ideally be able to take the risk and make the leap to full-time.

My first call after being laid off was with Peter Deltondo of Unfold and wizard behind Creative South's web user experience.

This dude didn't tell me what I wanted to hear, but what I needed to hear and it was a huge perspective shift.

He made me realize how much my current decisions on how to move forward were based on fear and scarcity. My heart and gut weren't into web design and writing a resume for it sucked the joy from me.

He made me realize what I was truly passionate about (and good at) was lettering, illustration, and branding—you know, THE WORK I'VE BEEN SHOWING OVER THE YEARS, not the UIUX related shit I did at the day job!

He was the first to tell me "Maybe this is the sign you need to do your thing full-time. You haven't been building this for over five years for nothing!"

Meh...scarcity mindset and the fear of failure were still top of mind so I immediately dismissed it. I thought to myself, "This would be awesome, but you don't understand the position I'm in and the risk that puts on my family?!"

However, my convo with Peter helped me know the type of work I wanted to show in my new portfolio I was building from scratch. I also knew that my targets were set on applying at some type of agency for remote work that could help me brush shoulders with big names to boost my portfolio.

So there I was, call after call with friends on getting advice/guidance/direction and it kept circling back to the eerily repetitive answer of "This is a sign, do your thing full-time."

It wasn't until I spent countless sleepless nights and multiple panic attacks that I brought this internal turmoil to my wife.

I explain that logic is telling me I need to apply for some type of agency job to get us a steady paycheck so we can cover our family expenses, maternity, and still hit our debt pay-off goal.

However, my gut and heart just weren't in it when I attempted to write my resume. It just felt "off" and it was stressing me out. Going full-time was what I always wanted, but the main thing holding me back the fear of not only failing myself but failing her and our kiddos.

Surprisingly, she legit recited the same unprompted answer as everyone else I had a call with which totally caught me off guard.

She agreed with them and instilled the confidence and affirmation I needed that me being laid off was the best thing that's ever happened to me.

She said, "If it doesn't work out, the worst thing that'll happen is that you have to get another job."

Boom. Sold. Let's Go.

A Sign & Shove From the Universe

Me getting laid off out of nowhere was the universe shoving me into action before I felt I was ready (opposed to my original plan of leaping on my own terms a year or two later).

While it's terrifying to say, on January 10th, 2020 (aka when my severance package runs out), I'll officially be making the leap to full-time coaching and freelance.

It's an emotional trip for me to see all these years of treating my side hustle like it was a full-time business finally come to fruition.

I always said if I had an extra 40 hours back in my life, I'd be able to do so many more things and make an even bigger impact. It's funny because the Universe was listening and it always gives me the gift I needed but often disguised behind the mask of adversity.

The best thing about this that makes me so fucking proud is that I've blazed my own path and did things my way.

All these lessons my son taught me the past two years have played such a significant role in leading me to this opportunity. My hope is that these four little lessons of be relentlessly fearless, enjoy the little things, stay curious and stay learning, and play hard can play a significant role in helping you take the next step in your creative grind in 2020.

Let's climb some new mountains together and celebrate the little milestone along the way. Eventually, we'll get to appreciate the view at the top and start the process all over again.

]]> Wed, 25 Dec 2019 11:00:06 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ A Christmas That Changed My Life

I remember it like it was yesterday—two years ago to this date on Christmas Morning 2017. Emily and I had just gotten back from Christmas at my parents, and we were opening our stockings (and giving stockings to our cats Lucy and Flora, of course).

She had been acting weird all morning and even left early to go to Walgreens for a “last-minute stocking stuffer.”

After we finished exchanging our stockings, she awkwardly said, “We need to talk.”

That’s never been a good conversation starter, so I had a million negative scenarios running through my head.

That’s when she told me, “I’m pregnant, hope you’re not mad…”

I was stunned, shocked, and awed. Of course, I wasn’t mad, I was thrilled!

We both started crying. Little did the cats know that they weren’t going to be the only babies in the house anymore.

Then it happened...

After the shock wore off, I was immediately flooded with fear.

  • How will I provide for this human, as we barely make enough to get by?
  • I’m so immature...how will I be able to keep this baby alive?!
  • Will I even be a good dad?

The other thought that crept into my mind: “Will I have to give up my side hustle of Perspective-Collective? Is my dream over now?”

Fast forward two years and here we are with this Little Pizza Roll being promoted to Big Brother in May 2020. Clearly, the dream is still well alive and thriving more than ever, more on that in the big announcement portion at the end.

Yes, having a kid has radically changed my life and my priorities. Every decision I make now affects a tiny human, so I had to become a better decision-maker.

The birth of Little Scotty is not only the best thing that’s ever happened in my life, but it's also the best thing that’s happened for my side hustle business.

I've had this idea for a while now and sat down with Emily around Thanksgiving to have her weigh in her opinion.

Together, we compiled 4 Significant Lessons our Little Scotty has taught us over the past two years.

Yes, this is what he has taught us, but I believe the lessons here will dramatically impact and inspire a change to how you show up for yourself and others through your side hustle.

1. Be Relentlessly Fearless

My son is barely scared of anything, not even the dark. If there's something he wants to do, like being a Dare-Devil and standing up on the narrow seat of his Paw Patrol Fire Truck, then he's going to do it (you should note that I place pillows and blankets all around him as a safety net mind you).

He fails and falls countless times in his ventures to conquer something. He cries, lets us kiss it boo-boos and I give him the whole "Figure it out, you got this!" pep talk and smack him on his cute little bottom and send him off. Then he's right back at it recalculating his approach until he locks it down.

It's so incredible to see that big shit grin he has on his face as to say "Look at me ma-ma and da-da. I did it!"

Seeing him master a mini-mountain makes me think about you and me and our creative pursuits.

We let negative emotions of fear, doubt, and comparison hold us back from conquering something that truly excites us like: sharing our work, making a YouTube Channel, starting a podcast, etc.

Instead, imagine if we channeled our inner toddler who isn't affected by these restraining feelings and relentlessly chased the things we wanted?

What kind of breakthroughs could you see yourself having?

Little Scotty has reaffirmed an important lesson that failure is a key ingredient for triumph.

2. Enjoy the Little Things + Celebrate Smalls Wins

Straight up, we're spoiled and take things for granted ALL THE TIME (this includes me).

We expect convenience and things to go our way.

We lose sight of how blessed we are and neglect when the smallest amount of good fortune crosses our path.

My son doesn't operate this way and I hope this perspective he's given me is something I can instill back into him as he gets older.

The smallest things in life, like giving him the choice between two flavors of puffs (Blueberry or Strawberry), makes him light up with an enthusiastic chuckle while clapping his hands.

He also shows me how much joy can be sparked from the smallest wins (like tossing consecutive wooden blocks into a container at the end of the night while I scream "Kobe") to the biggest wins (like learning to crawl DOWN steps because crawling up was too easy).

He challenges me to notice and appreciate every little bit of good that flows through my day because I'm so fortunate to live the life I'm living and do the work that I love doing.

There's magic in the little moments and small wins that your side hustle pursuits produce. These need to be acknowledged because progress is progress.

3. Stay Curious & Stay Learning

While he loves the toys we get him, our Stinky Boy is more captivated by how ordinary items around our house function.

This kid will spend hours closing cupboard doors (ones we specifically don't lock), taking lids on and off mason jars, trying to flush the toilet poking my belly button to see what it does.

He's so freaking curious and is obsessed with learning.

I love watching his tongue hang out as I envision those little gears turning in his mind as he attempts to figure out the world each day.

Now, think about how crucial education or the lack of has been to get you to where you are today?

Over the past 5.5 years of building Perspective-Collective, I can proudly say that I've been self-taught in everything I took initiative to learn: social media, hand-lettering fundamentals, email marketing, copywriting, audio/podcasting, etc.

I didn't have to learn these things, I chose to learn them as I saw the growth and opportunities they yielded.

Knowledge is power and the more we strive to learn, the more value we can create for people which puts us in a position to thrive in what we do.

If something piques your curiosity, invest in yourself by taking the time to learn it and see where it leads you.

4. Play Hard

"This is the real secret of life—to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play." - Alan Watts.

When this Little Ham Sammich plays, he plays hard to the point where nothing around him exists as he's lost down the rabbit hole of his imagination (unless he's wrestling his da-da of course).

This dude gets so lost in his play that he gets a wee bit frustrated when you snap him out of it to change him, make him dinner, or give him a bath—rightfully so!

How often do you get lost in play—or is the work you force yourself to do even play at all?

Watching my son play triggers this new filter that's been blooming in me. As I take the next steps in my business in 2020, anything that doesn't fit into the play category is something I should eliminate or delegate if I have the means.

I'm so grateful to have tapped into sources of play like creating, podcasting, and coaching. I play hard and get lost in the sauce for hours and the best thing about it all is the relationships I get to build when I leverage these skills I've learned.

Finding things that interest you is a good place to start if there's something you want to pursue but don't know the first steps to take.

I think I'm finally starting to see what Alan Watts is referring to in his quote because when I play hard in my business, it never feels like I'm working at all.

Honorable Mention: Farts are Funny / Don't Take Life Too Seriously

Here's a quick one Emily and I both agreed on that may be the most important lesson yet.

Little Dougie Fresh AKA Trey Money affirmed our beliefs that farts are funny because man, does he sure does laugh and looks our way when he breaks a little toot.

At the end of the day, my wife and I are still little kids at heart and will forever laugh at a fart.

His precious reactions to his little gusts of wind remind me to not take shit so seriously all the time. Literally, and figuratively and you shouldn't either!

Big Announcement

The Biggest Blessing in Disguise

Remember when I said the announcement of Little Scotty's birth instilled fear in me that my days of hustling on the side were over?

Boy was I wrong.

Instead, it set me on a laser-focused trajectory to where a potentially devastating crisis has turned into a life-changing opportunity.

This is the first time I'm able to publicly talk about this and it builds off of episode 149 that I recorded November 1st about Winning the War Inside Your Head.

In this episode, I talked about how crazy life has been between finding out we were expecting late September, to launching the Coaching Program and doing my first Live Podcast in the same week, to then scrambling to find a new home to expand into before the holidays.

It was a challenging, but exciting season we were entering into and while chaotic, things were moving oddly smooth for how fast things progressed...or so we thought.

A few days later, November 4th to be exact (which is a week after we closed on our new home that doubled our mortgage), I was sitting in my day job cubicle when HR came to my desk and asked to speak to me.

They strolled me down the hallway and sat me down with the President of our business. They informed me that Corporate was doing widespread budget cuts due to sales being down and wanted to get ahead of the 2020 forecast which wasn't promising.

With that being said, they proceeded to eliminate our entire marketing department out of nowhere. No sign, no warning at all.

It was a complete shock to myself, and even more so to my pregnant wife.

So much for a safe job right?

I spent the first two hours in panic mode because I was terrified I was about to lose the house we just closed on, hence why I couldn't talk about it until after we moved in on December 13th.

Despite being overwhelmed with negative emotions and thoughts, after those first two hours of panic, I went to work.

Massive Action + Fear & Scarcity Mindset

The more time I spent worrying and playing the victim, the quicker the window of opportunity would close.

I needed to take massive action so I immediately started making calls to all my friends in the creative industry THAT I BUILT RELATIONSHIPS WITH THE PAST 5.5 YEARS (relationships are everything).

In my mind, I felt step 1 was to redo my resume and create a web UIUX based portfolio to land a good-paying "safe" job to get us a steady income to get by for at least a year or two to pay off our debt goals. After that, I'd ideally be able to take the risk and make the leap to full-time.

My first call after being laid off was with Peter Deltondo of Unfold and wizard behind Creative South's web user experience.

This dude didn't tell me what I wanted to hear, but what I needed to hear and it was a huge perspective shift.

He made me realize how much my current decisions on how to move forward were based on fear and scarcity. My heart and gut weren't into web design and writing a resume for it sucked the joy from me.

He made me realize what I was truly passionate about (and good at) was lettering, illustration, and branding—you know, THE WORK I'VE BEEN SHOWING OVER THE YEARS, not the UIUX related shit I did at the day job!

He was the first to tell me "Maybe this is the sign you need to do your thing full-time. You haven't been building this for over five years for nothing!"

Meh...scarcity mindset and the fear of failure were still top of mind so I immediately dismissed it. I thought to myself, "This would be awesome, but you don't understand the position I'm in and the risk that puts on my family?!"

However, my convo with Peter helped me know the type of work I wanted to show in my new portfolio I was building from scratch. I also knew that my targets were set on applying at some type of agency for remote work that could help me brush shoulders with big names to boost my portfolio.

So there I was, call after call with friends on getting advice/guidance/direction and it kept circling back to the eerily repetitive answer of "This is a sign, do your thing full-time."

It wasn't until I spent countless sleepless nights and multiple panic attacks that I brought this internal turmoil to my wife.

I explain that logic is telling me I need to apply for some type of agency job to get us a steady paycheck so we can cover our family expenses, maternity, and still hit our debt pay-off goal.

However, my gut and heart just weren't in it when I attempted to write my resume. It just felt "off" and it was stressing me out. Going full-time was what I always wanted, but the main thing holding me back the fear of not only failing myself but failing her and our kiddos.

Surprisingly, she legit recited the same unprompted answer as everyone else I had a call with which totally caught me off guard.

She agreed with them and instilled the confidence and affirmation I needed that me being laid off was the best thing that's ever happened to me.

She said, "If it doesn't work out, the worst thing that'll happen is that you have to get another job."

Boom. Sold. Let's Go.

A Sign & Shove From the Universe

Me getting laid off out of nowhere was the universe shoving me into action before I felt I was ready (opposed to my original plan of leaping on my own terms a year or two later).

While it's terrifying to say, on January 10th, 2020 (aka when my severance package runs out), I'll officially be making the leap to full-time coaching and freelance.

It's an emotional trip for me to see all these years of treating my side hustle like it was a full-time business finally come to fruition.

I always said if I had an extra 40 hours back in my life, I'd be able to do so many more things and make an even bigger impact. It's funny because the Universe was listening and it always gives me the gift I needed but often disguised behind the mask of adversity.

The best thing about this that makes me so fucking proud is that I've blazed my own path and did things my way.

All these lessons my son taught me the past two years have played such a significant role in leading me to this opportunity. My hope is that these four little lessons of be relentlessly fearless, enjoy the little things, stay curious and stay learning, and play hard can play a significant role in helping you take the next step in your creative grind in 2020.

Let's climb some new mountains together and celebrate the little milestone along the way. Eventually, we'll get to appreciate the view at the top and start the process all over again.

]]> 4 Significant Side Hustle Lessons My Son Taught Me + BIG Announcement Scotty Russell | Creative Business Coach 00:35:26 This week, I talk about the 4 Side Hustle Lessons my son taught me: be fearless, enjoy the little things, stay curious, and play hard. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I talk about the 4 Side Hustle Lessons my son taught me: be fearless, enjoy the little things, stay curious, and play hard. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, side hustle, christmas, creative grind, perspective-collective, holidays, paige garland, freelancing, perspective podcast, blookah, coaching, creative fuel true full 152 155a8f2d-cfa0-42d7-b4a7-591bacc092da Jason Craig on Turning Your Work Into Play & Staying in Your Own Lane Stay In Your Own Lane & Create Your Own Wave

It’s so easy to get wrapped up in what other people are doing or to give into the temptation to jump on the latest trend.

One of the hardest things to do as a creative is to go with your gut and pursue work that’s true to you.

I like to call this staying in your own lane instead of swerving into someone else’s and riding their wave.

I feel this is self-mastery at it’s finest, and it’s not something you can attain overnight. It takes years and tons of hard-learned lessons to get to the point where you’re self-aware of the artistic voice blooming inside of you and pouring that onto your canvas.

I’m five and a half years deep, and I’m just now feeling like I’m finding my artistic voice. I'm using this voice to construct the lane I want to navigate for the next 20 years.

This show exists to challenge and empower you to find your own groove over time.

Today’s episode, I’m bringing back my mentor and one of the people I look up to the most in this creative sport.

The King of Crunk Friday

I’m talking about Mr. Crunk Friday himself, Jason Craig, aka @jasonthe29th on IG.

What I admire so much about this dude is that he stays in his lane and owns it. Matter of fact, he embraces and thrives within it, and it’s inspiring how he truly navigates his own creative realm.

He’s a Southern gentleman with a Midwestern work ethic crushing the full-time art and design game in Augusta, GA.

When he’s not winning awards, speaking on big stages, or being involved in the creative community, he’s helping guide people like I am through these rocky terrains to get to the green pastures on the other side through witty analogies and Level 62 wizard-like advice.

Take notes, strap in and get familiar with this fine fellow as Jason and I peel back the layers on:

  • Not carrying last week’s stress into this week’s success
  • Finding what works for you and pursuing what feels like play
  • Doing more of what you like and feels good
  • Establishing rhythms, routines, and patterns
  • Making your own plate at buffets, creative outlets, full-time freelance, and flash sheets

We overcome a lot of technical difficulties to drop this fire on you, and I have no doubt there’s a nugget tucked away that you can apply to your creative grind.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Wed, 18 Dec 2019 11:00:18 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Stay In Your Own Lane & Create Your Own Wave

It’s so easy to get wrapped up in what other people are doing or to give into the temptation to jump on the latest trend.

One of the hardest things to do as a creative is to go with your gut and pursue work that’s true to you.

I like to call this staying in your own lane instead of swerving into someone else’s and riding their wave.

I feel this is self-mastery at it’s finest, and it’s not something you can attain overnight. It takes years and tons of hard-learned lessons to get to the point where you’re self-aware of the artistic voice blooming inside of you and pouring that onto your canvas.

I’m five and a half years deep, and I’m just now feeling like I’m finding my artistic voice. I'm using this voice to construct the lane I want to navigate for the next 20 years.

This show exists to challenge and empower you to find your own groove over time.

Today’s episode, I’m bringing back my mentor and one of the people I look up to the most in this creative sport.

The King of Crunk Friday

I’m talking about Mr. Crunk Friday himself, Jason Craig, aka @jasonthe29th on IG.

What I admire so much about this dude is that he stays in his lane and owns it. Matter of fact, he embraces and thrives within it, and it’s inspiring how he truly navigates his own creative realm.

He’s a Southern gentleman with a Midwestern work ethic crushing the full-time art and design game in Augusta, GA.

When he’s not winning awards, speaking on big stages, or being involved in the creative community, he’s helping guide people like I am through these rocky terrains to get to the green pastures on the other side through witty analogies and Level 62 wizard-like advice.

Take notes, strap in and get familiar with this fine fellow as Jason and I peel back the layers on:

  • Not carrying last week’s stress into this week’s success
  • Finding what works for you and pursuing what feels like play
  • Doing more of what you like and feels good
  • Establishing rhythms, routines, and patterns
  • Making your own plate at buffets, creative outlets, full-time freelance, and flash sheets

We overcome a lot of technical difficulties to drop this fire on you, and I have no doubt there’s a nugget tucked away that you can apply to your creative grind.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Jason Craig on Turning Your Work Into Play & Staying in Your Own Lane Scotty Russell | Creative Business Coach 01:00:16 This week, I sit down with Jason Craig and discuss finding what works for you, doing what feels right, and establishing your own rhythm. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Jason Craig and discuss finding what works for you, doing what feels right, and establishing your own rhythm. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, creative grind, perspective-collective, paige garland, jasonthe29th, jason craig, freelancing, perspective podcast, scotty russell, graphic design, blookah, creative fuel true full 151 1393f7f2-84f6-40ee-a234-5b31e016d12f Chris Do on Making Money Doing What You Love & Not Selling Your Soul Steering Your Ship with Clarity & Confidence

I’m hella proud to say that we’ve made it to Episode 150.

There seems to be a massive shift every 50 episodes in the message and direction in which I’m steering this ship.

The more I continue to niche down and follow the direction of my internal compass, the more clarity and confidence I continue to find

The more clarity and confidence I find, the more I’m able to enjoy this wave that I’m making and riding.

As we approach the end of what’s been the craziest year of my life and embrace what I’m sure will be an even crazier 2020, we’re entering into a new and exciting season of the podcast.

The topics will get deeper. More resources will be created. The community will get tighter, and more targeted value will be served to your front door like a piping hot pizza from your favorite local joint.

It’s up to you to consume and take massive action to get the results you want.

Episode 150 with Chris Do of The Futur

Today’s episode is a big one and will set the tone for the rest of your year, and potentially your life, if you want to get dramatic about it.

We’re fortunate to have Chris Do on the show today. When I mentioned I was recording with him, my DMs on Instagram lit up like a Christmas Tree, so I know you’re just as hyped for this one as I am.

Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).

The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.

Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:

  • Setting BHAGS: Big Hairy Audacious Goals
  • Becoming the type of person who runs toward change instead of away
  • Embracing failure as the tuition you pay for success
  • Becoming known and remembered for something
  • Creating for a bigger cause, being a disruptor, producing and polishing turds, and more.

This episode is so much bigger than design, branding, increasing your rates, etc.

This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:

  1. challenge the lens through which you see the world
  2. inject a TON of practical action steps to get you ten steps closer to where you want to be in life.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Wed, 11 Dec 2019 11:00:09 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Steering Your Ship with Clarity & Confidence

I’m hella proud to say that we’ve made it to Episode 150.

There seems to be a massive shift every 50 episodes in the message and direction in which I’m steering this ship.

The more I continue to niche down and follow the direction of my internal compass, the more clarity and confidence I continue to find

The more clarity and confidence I find, the more I’m able to enjoy this wave that I’m making and riding.

As we approach the end of what’s been the craziest year of my life and embrace what I’m sure will be an even crazier 2020, we’re entering into a new and exciting season of the podcast.

The topics will get deeper. More resources will be created. The community will get tighter, and more targeted value will be served to your front door like a piping hot pizza from your favorite local joint.

It’s up to you to consume and take massive action to get the results you want.

Episode 150 with Chris Do of The Futur

Today’s episode is a big one and will set the tone for the rest of your year, and potentially your life, if you want to get dramatic about it.

We’re fortunate to have Chris Do on the show today. When I mentioned I was recording with him, my DMs on Instagram lit up like a Christmas Tree, so I know you’re just as hyped for this one as I am.

Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).

The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.

Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:

  • Setting BHAGS: Big Hairy Audacious Goals
  • Becoming the type of person who runs toward change instead of away
  • Embracing failure as the tuition you pay for success
  • Becoming known and remembered for something
  • Creating for a bigger cause, being a disruptor, producing and polishing turds, and more.

This episode is so much bigger than design, branding, increasing your rates, etc.

This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:

  1. challenge the lens through which you see the world
  2. inject a TON of practical action steps to get you ten steps closer to where you want to be in life.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

Shownotes

—

Want to Support the Show?

]]> Chris Do on Making Money Doing What You Love & Not Selling Your Soul Scotty Russell | Creative Business Coach 01:07:47 This week, I sit down with Chris Do of the Futur and I discuss setting big goals, embracing change, and creating for a bigger cause. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Chris Do of the Futur and I discuss setting big goals, embracing change, and creating for a bigger cause. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, the future, creative grind, perspective-collective, paige garland, freelancing, perspective podcast, scotty russell, entrepreneur, designer, chris do, creative fuel true full 150 28bf4302-2cea-49a9-9b07-b3b784f1f479 3 Tactics for Winning the War in Your Head to Get Out of Your Own Way Winning the War in Your Head

With tomorrow being Thanksgiving here in the States, I wanted to take a second to just say thank you for giving the show a chance and sticking with me as the show evolves.

There’s a lot of creativity-based podcasts, resources, and content out there...I know my style and approach aren’t for everyone, and that’s totally okay! Just know it means the world to me that you vibe out and tune in to what I’m building out of my little home studio.

I try to create fuel for you when, in reality, you are the fuel that drives me to keep showing up and pouring my soul into this—especially during the craziest season of my life, which I’ll touch on later in this minisode.

So thank you, from the bottom of my pizza-loving heart. Thank you for giving me a chance and growing with me as I try to blaze my own little trail on this earth’s surface and tap into my unique purpose.

With that being said, today's episode is a shorter one that I know will hit home if you deal with the same inner critic and negative self-talk like I do.

In order to win the war that wages daily between your ears and design the life you want to live, my goal for this episode is to get you to:

  • think bigger
  • believe in your abilities
  • change the way you think and speak to yourself

Shownotes

—

Want to Support the Show?

]]> Wed, 27 Nov 2019 11:00:25 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Winning the War in Your Head

With tomorrow being Thanksgiving here in the States, I wanted to take a second to just say thank you for giving the show a chance and sticking with me as the show evolves.

There’s a lot of creativity-based podcasts, resources, and content out there...I know my style and approach aren’t for everyone, and that’s totally okay! Just know it means the world to me that you vibe out and tune in to what I’m building out of my little home studio.

I try to create fuel for you when, in reality, you are the fuel that drives me to keep showing up and pouring my soul into this—especially during the craziest season of my life, which I’ll touch on later in this minisode.

So thank you, from the bottom of my pizza-loving heart. Thank you for giving me a chance and growing with me as I try to blaze my own little trail on this earth’s surface and tap into my unique purpose.

With that being said, today's episode is a shorter one that I know will hit home if you deal with the same inner critic and negative self-talk like I do.

In order to win the war that wages daily between your ears and design the life you want to live, my goal for this episode is to get you to:

  • think bigger
  • believe in your abilities
  • change the way you think and speak to yourself

Shownotes

—

Want to Support the Show?

]]> 3 Tactics for Winning the War in Your Head to Get Out of Your Own Way Scotty Russell | Creative Business Coach 00:22:55 This week, I discuss my own challenges and thinking bigger, believing in your abilities, and changing the way you think and speak to yourself. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I discuss my own challenges and thinking bigger, believing in your abilities, and changing the way you think and speak to yourself. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, side hustle, creative grind, perspective-collective, paige garland, perspective podcast, scotty russell, blookah, creative fuel true full 149 c0cf9e9c-8812-45da-a59f-0da0e2c168ec Side Hustler's Coaching Program Hot Seat Student Spotlight Special Football Coach to Creative Coach

This one is special today, and it's the longest episode I’ve ever published but for a good reason.

If you’ve followed my story, you know I have a background in coaching football.

I reluctantly started my coaching journey in college after playing two years and then blowing out my back twice at Wartburg College in Cedar Falls, IA. Even though I was bitter, I stayed on the team and became a student coach so I could be a part of something bigger than myself.

Once I graduated, I volunteered for three years coaching Varsity Wide Receivers at my Alma Mater West High in Waterloo, IA.

From there, I was a personal trainer for about two years at a local Snap Fitness.

Behind the scenes, I was always doing some type of side hustle, like creating t-shirts, logos, and tattoo designs...but nothing ever seemed to stick.

The coaching side wasn’t paying the bills, and the art side wasn’t gaining any traction and was more depressing than anything.

It felt impossible to connect coaching with creativity, but that’s what I attempted to do with my Instagram in 2014 and then my blog in June 2015.

All of it paved the path to becoming a Creative Coach early this year and starting up the Side Hustler’s Coaching Program this past September.

The Power of Accountability & Community

In this program, I selected 10 creatives out of an application pool to go deep on a passion project for three months. They're going to create a body of work they can, not only be proud of, but can leverage moving forward.

People on the outside of this Group Accountability Mastermind setting only see them evolving their craft and skills.

This program is more than that—it’s a breeding ground for cultivating relationships, building confidence, overcoming comparison, mastering time management, developing strategies, routines, and more.

There’s the War Room, which is our daily hub to keep each other accountable.

Every first and third Thursday are group Accountability Calls.

Every second and fourth Thursday we have Hot Seat Calls. This is where everyone gets a turn to share their biggest breakthrough or struggle for that week while the rest of the family listens and takes notes.

Today’s episode is a recorded hot seat call.

There’s no fancy mics and no planned agenda.

Just 9 vulnerable and hungry creatives (minus the homie Andrew Pethoud on this one) making time to meet outside of jobs and families to grow and work together toward taking the next step on their creative grinds.

If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist for updates as Round 2 of the Side Hustler’s Coaching Program starts Jan 13–April 5th.

Shownotes

—

Want to Support the Show?

]]> Wed, 20 Nov 2019 11:00:13 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Football Coach to Creative Coach

This one is special today, and it's the longest episode I’ve ever published but for a good reason.

If you’ve followed my story, you know I have a background in coaching football.

I reluctantly started my coaching journey in college after playing two years and then blowing out my back twice at Wartburg College in Cedar Falls, IA. Even though I was bitter, I stayed on the team and became a student coach so I could be a part of something bigger than myself.

Once I graduated, I volunteered for three years coaching Varsity Wide Receivers at my Alma Mater West High in Waterloo, IA.

From there, I was a personal trainer for about two years at a local Snap Fitness.

Behind the scenes, I was always doing some type of side hustle, like creating t-shirts, logos, and tattoo designs...but nothing ever seemed to stick.

The coaching side wasn’t paying the bills, and the art side wasn’t gaining any traction and was more depressing than anything.

It felt impossible to connect coaching with creativity, but that’s what I attempted to do with my Instagram in 2014 and then my blog in June 2015.

All of it paved the path to becoming a Creative Coach early this year and starting up the Side Hustler’s Coaching Program this past September.

The Power of Accountability & Community

In this program, I selected 10 creatives out of an application pool to go deep on a passion project for three months. They're going to create a body of work they can, not only be proud of, but can leverage moving forward.

People on the outside of this Group Accountability Mastermind setting only see them evolving their craft and skills.

This program is more than that—it’s a breeding ground for cultivating relationships, building confidence, overcoming comparison, mastering time management, developing strategies, routines, and more.

There’s the War Room, which is our daily hub to keep each other accountable.

Every first and third Thursday are group Accountability Calls.

Every second and fourth Thursday we have Hot Seat Calls. This is where everyone gets a turn to share their biggest breakthrough or struggle for that week while the rest of the family listens and takes notes.

Today’s episode is a recorded hot seat call.

There’s no fancy mics and no planned agenda.

Just 9 vulnerable and hungry creatives (minus the homie Andrew Pethoud on this one) making time to meet outside of jobs and families to grow and work together toward taking the next step on their creative grinds.

If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist for updates as Round 2 of the Side Hustler’s Coaching Program starts Jan 13–April 5th.

Shownotes

—

Want to Support the Show?

]]> Side Hustler's Coaching Program Hot Seat Student Spotlight Special Scotty Russell | Creative Business Coach 01:31:49 We're diving deep with the creatives in the Side Hustler's Coaching Program 1.0 to share their biggest struggles and breakthroughs in a hot seat call. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. We're diving deep with the creatives in the Side Hustler's Coaching Program 1.0 to share their biggest struggles and breakthroughs in a hot seat call. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative coach, colton bachar, side hustle, creative grind, perspective-collective, paige garland, side hustler's coaching program, perspective podcast, scotty russell, blookah, creative fuel true full 148 1237da6d-2ce4-425e-88ce-d88849b6e026 Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive

So many people love pizza but hate the crust. I’m here to tell ya you gotta learn to love the crust.

The first few bites of a slice of pizza are when you’re high on life and things seem to be working in your favor. The crust is the low moments of adversity and failure.

You can’t have pizza without the crust, and you can't appreciate the highs without the lows.

The crusty times test our character and mold us into the next version of ourselves. It’s up to us on how we respond, so we can evolve into the version of who we want to be.

Someone who’s dealt with waves of crust and always comes back bigger and better than ever is my homie Terence Tang of Tinlun Studio, aka The Tenacious Turnip aka Tinman the Terrific.

Terence and I go back a for a few years now, and I’ve seen his lowest moments set him up for something great each time he responds with a positive attitude.

He’s one of the best humans I know, and his story is sure to inspire you to love and use your crust as part of your story to inspire others as well.

Terence is a full-time freelance lettering muralist making moves out of Houston, TX, and empowers humans to be a little bit nicer through his Human Kind initiative.

He’s also a low key wizard in calligraphy and photography and has a sneaker collection that is certainly bigger than the Kardashian sisterhood’s shoe collection combined.

In today’s episode, Terence and I go deep on:

  • Using failure to fuel your next moves
  • Leveraging passion projects to attract future work
  • Showing yourself in your work by picking buckets for your brand
  • Creating your own merch
  • Steering parked cars, taking action, NBA logos, beards, and more

If you feel lost, stuck, and caught up in your own crust, this episode will push you to take some serious action.

Shownotes

—

Want to Support the Show?

]]> Wed, 13 Nov 2019 12:00:15 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive

So many people love pizza but hate the crust. I’m here to tell ya you gotta learn to love the crust.

The first few bites of a slice of pizza are when you’re high on life and things seem to be working in your favor. The crust is the low moments of adversity and failure.

You can’t have pizza without the crust, and you can't appreciate the highs without the lows.

The crusty times test our character and mold us into the next version of ourselves. It’s up to us on how we respond, so we can evolve into the version of who we want to be.

Someone who’s dealt with waves of crust and always comes back bigger and better than ever is my homie Terence Tang of Tinlun Studio, aka The Tenacious Turnip aka Tinman the Terrific.

Terence and I go back a for a few years now, and I’ve seen his lowest moments set him up for something great each time he responds with a positive attitude.

He’s one of the best humans I know, and his story is sure to inspire you to love and use your crust as part of your story to inspire others as well.

Terence is a full-time freelance lettering muralist making moves out of Houston, TX, and empowers humans to be a little bit nicer through his Human Kind initiative.

He’s also a low key wizard in calligraphy and photography and has a sneaker collection that is certainly bigger than the Kardashian sisterhood’s shoe collection combined.

In today’s episode, Terence and I go deep on:

  • Using failure to fuel your next moves
  • Leveraging passion projects to attract future work
  • Showing yourself in your work by picking buckets for your brand
  • Creating your own merch
  • Steering parked cars, taking action, NBA logos, beards, and more

If you feel lost, stuck, and caught up in your own crust, this episode will push you to take some serious action.

Shownotes

—

Want to Support the Show?

]]> Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive Scotty Russell | Creative Business Coach 00:50:39 This week, I sit down with Terence Tang of Tinlun Studio and discuss using failure as fuel, leveraging passion projects, and creating your own merch. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Terence Tang of Tinlun Studio and discuss using failure as fuel, leveraging passion projects, and creating your own merch. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. tinlun studio, colton bachar, creative grind, perspective-collective, paige garland, freelance, terence tang, perspective podcast, scotty russell, podcast, blookah, creative fuel, nike true full 147 576ac5f0-7a54-41a2-8638-313084d42352 Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

Do you show up each day winging it and doing what feels good, or do you have a plan of attack and a system you thrive in?

Sure, some people can just show up and figure it out, but what if there’s room to optimize your workflow while still acting in the muse?

It tends to be a little bit easier for people who do their things full time, as there’s a little more margin and room for flexibility.

If you’re like me and you hold down a day job, your time is already scarce...so winging it each day is most likely not going to yield the type of results you’re wanting.

Having a plan, scheduling your success, and optimizing your productivity is key...plus you gotta leave a little margin in there for play to stay sane.

My friend Steve Wolf and his wife Danielle are people who have a plan and have been consistently crushing it. They are the brains behind Steve Wolf Designs, a design and branding studio in Austin, Texas. They crush work for brands like Target, Lennox Air, Butler Bros, Adobe, TypeHike, and everything in between.

While Steve thrives in the creativity department crushing design, logos, branding, custom type, etc., I feel every creative needs the Danielle counterpart—she is an organization guru who runs marketing, process development, and project management (basically all the stuff creatives like I do suck at). Productivity is her jam, and she’s also a coach who she helps busy women find their unique balance and create more joy in their life.

Strap in and take some notes and we cover a ton of topics like:

  • Tips on what to do and NOT TO DO as a freelancer
  • Productivity hacks 
  • Scheduling your success
  • Exploring new creative outlets, finding your fuel, their favorite pizza, and more.

If you’re a side hustler or freelancer who’s ready to step your game up, then this episode was crafted for you.

Shownotes

—

Want to Support the Show?

]]> Wed, 6 Nov 2019 11:00:09 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

Do you show up each day winging it and doing what feels good, or do you have a plan of attack and a system you thrive in?

Sure, some people can just show up and figure it out, but what if there’s room to optimize your workflow while still acting in the muse?

It tends to be a little bit easier for people who do their things full time, as there’s a little more margin and room for flexibility.

If you’re like me and you hold down a day job, your time is already scarce...so winging it each day is most likely not going to yield the type of results you’re wanting.

Having a plan, scheduling your success, and optimizing your productivity is key...plus you gotta leave a little margin in there for play to stay sane.

My friend Steve Wolf and his wife Danielle are people who have a plan and have been consistently crushing it. They are the brains behind Steve Wolf Designs, a design and branding studio in Austin, Texas. They crush work for brands like Target, Lennox Air, Butler Bros, Adobe, TypeHike, and everything in between.

While Steve thrives in the creativity department crushing design, logos, branding, custom type, etc., I feel every creative needs the Danielle counterpart—she is an organization guru who runs marketing, process development, and project management (basically all the stuff creatives like I do suck at). Productivity is her jam, and she’s also a coach who she helps busy women find their unique balance and create more joy in their life.

Strap in and take some notes and we cover a ton of topics like:

  • Tips on what to do and NOT TO DO as a freelancer
  • Productivity hacks 
  • Scheduling your success
  • Exploring new creative outlets, finding your fuel, their favorite pizza, and more.

If you’re a side hustler or freelancer who’s ready to step your game up, then this episode was crafted for you.

Shownotes

—

Want to Support the Show?

]]> Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity Scotty Russell | Creative Business Coach 00:58:00 This week, I sit down with Steve & Danielle Wolf and discuss freelancing tips, productivity hacks, and scheduling your success. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Steve & Danielle Wolf and discuss freelancing tips, productivity hacks, and scheduling your success. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. productivity, colton bachar, steve wolf, aine brennan, perspective-collective, paige garland, steve wolf designs, freelancing, freelance, perspective podcast, schedule you success, danielle wolf, scheduling your success, change your perspective true full 146 46cda799-3914-4762-b2ac-38103d98005f Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives

Where are you right now? Not your physical location, but the current state of your side hustle during this season?...and by season, I don’t mean fall (if you’re in the U.S.).

Just like books have chapters, our lives have seasons.

I’m currently in a season where I’m making a huge transition in my business. I’m fully embracing myself as the side hustle guy and going all-in on the podcast, the coaching program, and assets/resources to help people like you take the next steps.

It’s where I’m supposed to be right now and where my energy’s supposed to be focused.

Unfortunately, there’s not much time to play and responding back to every person every minute every day falls down the list of priorities during this shift.

I have to give myself permission to not do all the things all the time like I used to with freelance, selling merch, etc. It is what it is, but then again, it’s only for this season.

Maybe the season you’re in is all about exploring and finding your style.

Maybe you’re in a season where you have to pump the brakes to attend to life’s bigger demands.

Whatever season you’re in, be in that season and show up as your true self. Be hella grateful that you even have the opportunity to exist and be able to do what you do. It’s a gift to breathe, think, and act—don’t take it for granted.

Seasons change, and so will you. Make the most of the season you’re in.

With that being said, someone who makes the most of each day in each season she's in is my new bestie Molly Jacques.

I’ve been a fanboy of her gorgeous illustrative lettering work which has landed her clients like Target, Nike, The New York Times, and Disney (to name a few)....no big deal, right?

I’ve also been an admirer/stalker on how she handles her business as a creative cheerleader and educator for our community (especially her email marketing expertise).

She’s a beast at producing educational content, courses, and resources to help creatives scale our side hustles and make more money! HOT DAMN!

Tune in and take notes as we hit a ton of topics like:

  • Staying curious and making time to play
  • Putting on your business cap and taking your side hustle more seriously
  • Creating your own luck by not feeling entitled
  • Her resources for marketing, freelancing, pricing, and making a passive income
  • Fairy dust, her favorite pizza, productivity, and more.

If you need a little spark to start taking yourself and your side hustle more seriously, this episode was made specifically for you.

Shownotes

—

Want to Support the Show?

]]> Wed, 30 Oct 2019 10:00:01 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives

Where are you right now? Not your physical location, but the current state of your side hustle during this season?...and by season, I don’t mean fall (if you’re in the U.S.).

Just like books have chapters, our lives have seasons.

I’m currently in a season where I’m making a huge transition in my business. I’m fully embracing myself as the side hustle guy and going all-in on the podcast, the coaching program, and assets/resources to help people like you take the next steps.

It’s where I’m supposed to be right now and where my energy’s supposed to be focused.

Unfortunately, there’s not much time to play and responding back to every person every minute every day falls down the list of priorities during this shift.

I have to give myself permission to not do all the things all the time like I used to with freelance, selling merch, etc. It is what it is, but then again, it’s only for this season.

Maybe the season you’re in is all about exploring and finding your style.

Maybe you’re in a season where you have to pump the brakes to attend to life’s bigger demands.

Whatever season you’re in, be in that season and show up as your true self. Be hella grateful that you even have the opportunity to exist and be able to do what you do. It’s a gift to breathe, think, and act—don’t take it for granted.

Seasons change, and so will you. Make the most of the season you’re in.

With that being said, someone who makes the most of each day in each season she's in is my new bestie Molly Jacques.

I’ve been a fanboy of her gorgeous illustrative lettering work which has landed her clients like Target, Nike, The New York Times, and Disney (to name a few)....no big deal, right?

I’ve also been an admirer/stalker on how she handles her business as a creative cheerleader and educator for our community (especially her email marketing expertise).

She’s a beast at producing educational content, courses, and resources to help creatives scale our side hustles and make more money! HOT DAMN!

Tune in and take notes as we hit a ton of topics like:

  • Staying curious and making time to play
  • Putting on your business cap and taking your side hustle more seriously
  • Creating your own luck by not feeling entitled
  • Her resources for marketing, freelancing, pricing, and making a passive income
  • Fairy dust, her favorite pizza, productivity, and more.

If you need a little spark to start taking yourself and your side hustle more seriously, this episode was made specifically for you.

Shownotes

—

Want to Support the Show?

]]> Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives Scotty Russell | Creative Business Coach 00:59:46 This week, I sit down with Molly Jacques on making time to play, taking your side hustle more seriously, and creating your own luck. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I sit down with Molly Jacques on making time to play, taking your side hustle more seriously, and creating your own luck. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, passive income, aine brennan, side hustle, perspective-collective, marketing, paige garland, molly jacques, freelancing, perspective podcast, perspective true full 145 52bee7dc-f880-40cb-b395-809086ac7042 Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns

I have a special episode for you today for those of you who couldn’t attend Creative Works Conference in Memphis, TN.

Maggie Enterrios of Littlepatterns and Rogie King of Super Team Deluxe and Dribbble joined me on the stage for an hour-long discussion that no doubt melted the faces of all 400 creatives in the audience.

We specifically dropped a ton of valuable takeaways on:

  • leveraging passion projects
  • taking your freelance to the next level (buy this freelancer's bible)
  • value-based pricing > hourly pricing
  • side hustling outside a day job
  • finding what drives you to create
  • plus a ton more...seriously, this shit is entertaining

If you’re side hustling outside your day job or pursuing a career in freelancing, you definitely need to listen to this one.

Shownotes

—

Want to Support the Show?

]]> Wed, 23 Oct 2019 17:06:52 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns

I have a special episode for you today for those of you who couldn’t attend Creative Works Conference in Memphis, TN.

Maggie Enterrios of Littlepatterns and Rogie King of Super Team Deluxe and Dribbble joined me on the stage for an hour-long discussion that no doubt melted the faces of all 400 creatives in the audience.

We specifically dropped a ton of valuable takeaways on:

  • leveraging passion projects
  • taking your freelance to the next level (buy this freelancer's bible)
  • value-based pricing > hourly pricing
  • side hustling outside a day job
  • finding what drives you to create
  • plus a ton more...seriously, this shit is entertaining

If you’re side hustling outside your day job or pursuing a career in freelancing, you definitely need to listen to this one.

Shownotes

—

Want to Support the Show?

]]> Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns Scotty Russell | Creative Business Coach 01:03:41 This week, I bring you a LIVE podcast episode from the Creative Works Conference with Rogie King of Super Team Deluxe & Maggie Enterrios of LittlePatterns. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I bring you a LIVE podcast episode from the Creative Works Conference with Rogie King of Super Team Deluxe & Maggie Enterrios of LittlePatterns. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. creative works, maggie enterrios, colton bachar, aine brenna, side hustle, passion projects, paige garland, super team deluxe, rogie king, pricing, freelance, little patterns true full 144 4f7a18f6-c8b6-493f-ab2d-c938b101d5ea 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job Side Hustler’s Series Part 4 of 4: 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job

A PROVEN SYSTEM FOR KNOCKING SHIT OUT EACH DAY

Hands down, the #1 thing creatives like you tell me you struggle with the most? Finding time to grind on your side hustle.

I’m hella qualified to talk on this topic because I’ve gotten pretty damn good at:

  • carving out pockets of time in my day
  • to knock out my top priorities
  • that align with my main goal/vision.

In five years, I’ve been able to build Perspective-Collective, freelance, and handle a weekly podcast all outside of my full-time job. Not to mention, I’m a husband and father to the dopest little dude this side of the Mississippi.

This shit isn’t easy, and I’m not trying to brag. I’m just trying to convince you that if I can do it, anyone can.

If finding time to grind is one of your biggest pain points, I feel the following system can improve your productivity immediately.

Note: I also have this available as a guide in the Side Hustler’s War Chest. In case you missed that, you can download it here.

#1. Take One Bite at a Time

It’s easy to feel like you’re not doing enough when you see someone else crushing it. Often, our ambition is larger than our reality, and we feel we have to eat the full pizza in one bite.

While it’s great you want to start a weekly podcast, vlog, and newsletter all at once, biting off more than you can chew can set yourself up for failure if you:

  • Attempt to do all of this outside a day job
  • Have family responsibilities
  • Don’t have a defined process built into your routine

I started posting consistent drawings on Instagram in the spring of 2014. I then took on weekly blogging in June 2015, then added a newsletter in October 2015. I began the weekly podcast in August 2016. In between, I’d sprinkle in some freelancing, public speaking, teaching workshops, and selling products.

There’s no way in hell I’d still be trucking along had I attempted to do all of this right from the jump.

I suggest taking things slow and steady, as we’re looking to accomplish long-term consistency.

Start with one bite at a time by setting ambitious (yet realistic) expectations and taking action.

Once you lock down your process, take a bigger bite by slowly baking the next thing into your routine.

#2. Plan Your Attack

I’m discovering the most successful people I look up to don’t roll out of bed and shit productivity—they schedule their success.

When I stopped winging it and planned my daily attack, it made decision-making so much easier.

Here’s how I plan my attack:

1. MAKE A WEEKLY TASK LIST ON SUNDAY
You can list these by hand or with digital apps like Wunderlist, Notion, or Evernote. Update your list accordingly as things pop up during the week
Carry over the remaining tasks from the previous week.

2. PRIORITIZE THEM WITH MY CREATIVE GRIND (ABC) SYSTEM*

  • List up to 7 tasks per each letter (7 days in a week = 1 task a day)
  • A1-A7: High Priority Tasks to Attack that move the needle forward
  • B1-B7: Medium Priority Tasks that are cooking on the Back Burner
    -C1-C7 Low Priority Tasks that would be Cool to get done or should be delegated
  • D: Insignificant Tasks should be Destroyed

*Those in my coaching program get to be the first guinea pigs for a basic and more advanced version of my Creative Grind System.

3. PLAN YOUR FOLLOWING DAY’S TASKS

Here’s a quick glimpse of how I list my next day’s attack:

  • Each night, I plan out the next day’s blocks of time I have to grind (morning, lunch, breaks, evenings)
  • I’ll create fields for tasks A1-A3, B1, and C1
  • I’ll then pluck from the top weekly tasks list and plug them into the designated fields
  • When you knock out your A1 task, cross it off your daily attack and weekly list. Then proceed to A2 and A3.

Sometimes, you may only have a small window of time so knocking out the B1 task makes sense.

Only knock out the C task if you get through all A and B tasks for that day.

THE GOAL

The goal is to knock out and cross off AT LEAST one A task a day.

Crossing that A task off your list becomes a productivity habit-forming addiction!

Depending on your schedule and goals, tweak this and find what works for you!

#3. Eat the Worm

I’m a night owl by default, but waking up early and eating the worm has been the catalyst for the growth of my side hustle.

There are three reasons why mornings are my jam:

  • It creates more time to grind:
  • It prioritizes my dream first
  • I put a large dent in my A1 task before going to the day job

For me, productivity lies in doing the most important task first—the one that will scale my business. These big tasks typically require the most willpower.

Oddly enough, the most important tasks that move my business forward and require the most willpower have nothing to do with drawing—they have everything to do with writing.

Writing is the backbone to my side hustle. I write practically every day with the podcast, the coaching program, workshops, speeches, Instagram captions, product details, landing pages, email campaigns, etc.

Working a day job and opening myself up to the world’s distractions takes a massive toll on my willpower. There’s no way I have the focus or desire to do my best writing after I clock out from work or after I put my son to bed.

Getting up early and eating the worm sucked in the beginning and still sucks today.

I had to adjust by using the hack of getting up 10-20 minutes earlier each week.

This significantly helped me adjust instead of making the switch from 6:30 am to 4:30 am. This is an example of a bite-sized change mentioned in #1.

Grinding before the world wakes up provides the best focus for me, and maybe it could for you.

To get the results you’ve never had, you have do something you’ve never done.

I’ve made hard changes in my routine to chase that productivity-high. It gets easier to adjust when you begin to see the progress.

I realize there isn’t a one-size-fits-all solution to this, as everyone’s schedules and responsibilities are different.

Start by determining when you have the most willpower in the day. Then carve out time and act on your A1 task.

#4. Play UNO

Playing Uno ties into #2 and is my way of saying “focus on doing one thing each day that will help get you the best results.”

Looking at that massive to-do list can be overwhelming. It’s hard to know where to start, so you become paralyzed from taking action.

This is why we take that weekly task list and prioritize it to create a plan of attack.

Focusing on the one thing you planned the night before (the A1 task) makes the game winnable and easier to manage.

Note: to reiterate #2, when you knocked out the A1 task for the day, you then shift your target to A2.

It’s hard not to feel accomplished and experience progress when you knock the main thing off your list each day. You and momentum become best friends when you optimize your system for maximum badassery.

#5. Eliminate Distractions

It’s so easy for us to get distracted because we’ve become glued to our phones, computers, smartwatches, and TVs. We’re “too connected” and don’t want to miss out on anything and everything.

I’ve had to discipline myself to eliminate distractions.

When it’s grind time, I have to prepare my environment so I can get into the zone.

KILL SOCIAL MEDIA NOTIFICATIONS

For me, I kill all notifications on my phone except for texts and calls in case of an emergency.

I personally have a strong belief that you do not need social media notifications on your phone. That shit will distract you from keeping the main thing the main thing.

USE DND MODE

I always have Do Not Disturb Mode set on my phone from 9 PM–6 AM, so nothing distracts me before bed until after I eat the worm and play Uno. I’ll even turn on DND Mode when I need to practice a speech, record the podcast, or get lost in a drawing.

SET APP LIMITS & NOTIFICATIONS

On iOS, you can set App Limits to put time constraint reminders on apps you tend to overuse.

You can also enable notifications to let you know how much screen time you’ve been using to keep yourself in check.

OPTIMIZE YOUR ENVIRONMENT

For me, having a clean desk/office, closing the door, and having one screen on for willpower tasks like writing helps me find my zone.

As much as I love my cats, having them crawl all over me and knocking shit over on my desk while I work is a no-go.

Overall, protect and value the time you’ve carved out for yourself to grind—no one else will do that for you.

#6. Say NO, so You Can Say YES

Your secret weapon for creating more time is a muscle you don’t flex often enough.

You gotta learn how to say NO, NOPE, and NAH, I’M GOOD.

If you constantly use the excuse of “I never have time,” it’s times to switch your language to “I haven’t made it a priority.”

I should know because this excuse was my default for everything. Any margin of time I had got filled up because I was a professional over-committer who didn’t understand the power of saying NO.

Of course, you can’t make something a priority because you said YES to something else when you should’ve said NO!

It’s really simple: saying YES fills your time and saying NO creates more time for what’s most important.

THE HELL YES FILTER

Create a filter for yourself—if an opportunity comes your way, and it’s not an instant HELL YES that aligns with your main vision, then it’s an immediate HELL NO.

THE HELL NO LIST

Another step to help you frame your Hell-Yes filter is by creating a list of No’s and Hell-No’s. That way, you have set guidelines to stick to when decent opportunities come knocking.

This filter and list will clamp down on letting people and stupid, non-essential tasks steal your time.

Take Yourself Seriously

Everyone has what it takes to execute their side hustle outside their day job.

The problem is that people struggle to grind on their side hustle because they lack a system and some discipline.

Regardless if you’re a night owl or early bird, make notes of these ideas—I know they can help you see results ASAP.

It all boils down to—how badly do you want it? Are you ready to take yourself and your work seriously?

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 18 Sep 2019 10:00:35 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Side Hustler’s Series Part 4 of 4: 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job

A PROVEN SYSTEM FOR KNOCKING SHIT OUT EACH DAY

Hands down, the #1 thing creatives like you tell me you struggle with the most? Finding time to grind on your side hustle.

I’m hella qualified to talk on this topic because I’ve gotten pretty damn good at:

  • carving out pockets of time in my day
  • to knock out my top priorities
  • that align with my main goal/vision.

In five years, I’ve been able to build Perspective-Collective, freelance, and handle a weekly podcast all outside of my full-time job. Not to mention, I’m a husband and father to the dopest little dude this side of the Mississippi.

This shit isn’t easy, and I’m not trying to brag. I’m just trying to convince you that if I can do it, anyone can.

If finding time to grind is one of your biggest pain points, I feel the following system can improve your productivity immediately.

Note: I also have this available as a guide in the Side Hustler’s War Chest. In case you missed that, you can download it here.

#1. Take One Bite at a Time

It’s easy to feel like you’re not doing enough when you see someone else crushing it. Often, our ambition is larger than our reality, and we feel we have to eat the full pizza in one bite.

While it’s great you want to start a weekly podcast, vlog, and newsletter all at once, biting off more than you can chew can set yourself up for failure if you:

  • Attempt to do all of this outside a day job
  • Have family responsibilities
  • Don’t have a defined process built into your routine

I started posting consistent drawings on Instagram in the spring of 2014. I then took on weekly blogging in June 2015, then added a newsletter in October 2015. I began the weekly podcast in August 2016. In between, I’d sprinkle in some freelancing, public speaking, teaching workshops, and selling products.

There’s no way in hell I’d still be trucking along had I attempted to do all of this right from the jump.

I suggest taking things slow and steady, as we’re looking to accomplish long-term consistency.

Start with one bite at a time by setting ambitious (yet realistic) expectations and taking action.

Once you lock down your process, take a bigger bite by slowly baking the next thing into your routine.

#2. Plan Your Attack

I’m discovering the most successful people I look up to don’t roll out of bed and shit productivity—they schedule their success.

When I stopped winging it and planned my daily attack, it made decision-making so much easier.

Here’s how I plan my attack:

1. MAKE A WEEKLY TASK LIST ON SUNDAY
You can list these by hand or with digital apps like Wunderlist, Notion, or Evernote. Update your list accordingly as things pop up during the week
Carry over the remaining tasks from the previous week.

2. PRIORITIZE THEM WITH MY CREATIVE GRIND (ABC) SYSTEM*

  • List up to 7 tasks per each letter (7 days in a week = 1 task a day)
  • A1-A7: High Priority Tasks to Attack that move the needle forward
  • B1-B7: Medium Priority Tasks that are cooking on the Back Burner
    -C1-C7 Low Priority Tasks that would be Cool to get done or should be delegated
  • D: Insignificant Tasks should be Destroyed

*Those in my coaching program get to be the first guinea pigs for a basic and more advanced version of my Creative Grind System.

3. PLAN YOUR FOLLOWING DAY’S TASKS

Here’s a quick glimpse of how I list my next day’s attack:

  • Each night, I plan out the next day’s blocks of time I have to grind (morning, lunch, breaks, evenings)
  • I’ll create fields for tasks A1-A3, B1, and C1
  • I’ll then pluck from the top weekly tasks list and plug them into the designated fields
  • When you knock out your A1 task, cross it off your daily attack and weekly list. Then proceed to A2 and A3.

Sometimes, you may only have a small window of time so knocking out the B1 task makes sense.

Only knock out the C task if you get through all A and B tasks for that day.

THE GOAL

The goal is to knock out and cross off AT LEAST one A task a day.

Crossing that A task off your list becomes a productivity habit-forming addiction!

Depending on your schedule and goals, tweak this and find what works for you!

#3. Eat the Worm

I’m a night owl by default, but waking up early and eating the worm has been the catalyst for the growth of my side hustle.

There are three reasons why mornings are my jam:

  • It creates more time to grind:
  • It prioritizes my dream first
  • I put a large dent in my A1 task before going to the day job

For me, productivity lies in doing the most important task first—the one that will scale my business. These big tasks typically require the most willpower.

Oddly enough, the most important tasks that move my business forward and require the most willpower have nothing to do with drawing—they have everything to do with writing.

Writing is the backbone to my side hustle. I write practically every day with the podcast, the coaching program, workshops, speeches, Instagram captions, product details, landing pages, email campaigns, etc.

Working a day job and opening myself up to the world’s distractions takes a massive toll on my willpower. There’s no way I have the focus or desire to do my best writing after I clock out from work or after I put my son to bed.

Getting up early and eating the worm sucked in the beginning and still sucks today.

I had to adjust by using the hack of getting up 10-20 minutes earlier each week.

This significantly helped me adjust instead of making the switch from 6:30 am to 4:30 am. This is an example of a bite-sized change mentioned in #1.

Grinding before the world wakes up provides the best focus for me, and maybe it could for you.

To get the results you’ve never had, you have do something you’ve never done.

I’ve made hard changes in my routine to chase that productivity-high. It gets easier to adjust when you begin to see the progress.

I realize there isn’t a one-size-fits-all solution to this, as everyone’s schedules and responsibilities are different.

Start by determining when you have the most willpower in the day. Then carve out time and act on your A1 task.

#4. Play UNO

Playing Uno ties into #2 and is my way of saying “focus on doing one thing each day that will help get you the best results.”

Looking at that massive to-do list can be overwhelming. It’s hard to know where to start, so you become paralyzed from taking action.

This is why we take that weekly task list and prioritize it to create a plan of attack.

Focusing on the one thing you planned the night before (the A1 task) makes the game winnable and easier to manage.

Note: to reiterate #2, when you knocked out the A1 task for the day, you then shift your target to A2.

It’s hard not to feel accomplished and experience progress when you knock the main thing off your list each day. You and momentum become best friends when you optimize your system for maximum badassery.

#5. Eliminate Distractions

It’s so easy for us to get distracted because we’ve become glued to our phones, computers, smartwatches, and TVs. We’re “too connected” and don’t want to miss out on anything and everything.

I’ve had to discipline myself to eliminate distractions.

When it’s grind time, I have to prepare my environment so I can get into the zone.

KILL SOCIAL MEDIA NOTIFICATIONS

For me, I kill all notifications on my phone except for texts and calls in case of an emergency.

I personally have a strong belief that you do not need social media notifications on your phone. That shit will distract you from keeping the main thing the main thing.

USE DND MODE

I always have Do Not Disturb Mode set on my phone from 9 PM–6 AM, so nothing distracts me before bed until after I eat the worm and play Uno. I’ll even turn on DND Mode when I need to practice a speech, record the podcast, or get lost in a drawing.

SET APP LIMITS & NOTIFICATIONS

On iOS, you can set App Limits to put time constraint reminders on apps you tend to overuse.

You can also enable notifications to let you know how much screen time you’ve been using to keep yourself in check.

OPTIMIZE YOUR ENVIRONMENT

For me, having a clean desk/office, closing the door, and having one screen on for willpower tasks like writing helps me find my zone.

As much as I love my cats, having them crawl all over me and knocking shit over on my desk while I work is a no-go.

Overall, protect and value the time you’ve carved out for yourself to grind—no one else will do that for you.

#6. Say NO, so You Can Say YES

Your secret weapon for creating more time is a muscle you don’t flex often enough.

You gotta learn how to say NO, NOPE, and NAH, I’M GOOD.

If you constantly use the excuse of “I never have time,” it’s times to switch your language to “I haven’t made it a priority.”

I should know because this excuse was my default for everything. Any margin of time I had got filled up because I was a professional over-committer who didn’t understand the power of saying NO.

Of course, you can’t make something a priority because you said YES to something else when you should’ve said NO!

It’s really simple: saying YES fills your time and saying NO creates more time for what’s most important.

THE HELL YES FILTER

Create a filter for yourself—if an opportunity comes your way, and it’s not an instant HELL YES that aligns with your main vision, then it’s an immediate HELL NO.

THE HELL NO LIST

Another step to help you frame your Hell-Yes filter is by creating a list of No’s and Hell-No’s. That way, you have set guidelines to stick to when decent opportunities come knocking.

This filter and list will clamp down on letting people and stupid, non-essential tasks steal your time.

Take Yourself Seriously

Everyone has what it takes to execute their side hustle outside their day job.

The problem is that people struggle to grind on their side hustle because they lack a system and some discipline.

Regardless if you’re a night owl or early bird, make notes of these ideas—I know they can help you see results ASAP.

It all boils down to—how badly do you want it? Are you ready to take yourself and your work seriously?

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job Scotty Russell | Creative Business Coach 00:27:16 This week, I give you 6 different ways to carve out time to grind on your side hustle and execute outside of your day job. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I give you 6 different ways to carve out time to grind on your side hustle and execute outside of your day job. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, side hustle, creative grind, perspective-collective, side hustling, paige garland, perspective podcast, scotty russell, blookah, side hustler, creative fuel true full 143 8f433c70-93ab-4596-8404-6cfbf6c04da8 5 Killer Tips for Managing & Maximizing Your Side Hustle Outside Your 9-5 Side Hustler's Series Part 3 of 4: 5 Killer Tips for Managing Your Side Hustle to Maximize Results

Back in May, I had the chance to jump on an episode of The Happy Ever Crafter TV with the calligraphy queen, Becca Courtice.

I came prepared with some notes to help her niche calligraphy and lettering audience to get the most out of their side hustles.

What kind of a jerk would I be if I didn't go more in-depth and share it with you?

Regardless if you do calligraphy, lettering, knitting, underwater basket weaving, etc., there is something in this episode that can help you take your side hustle to the next level.

Today, I'm giving you 5 Killer Tips for Managing Your Side Hustle to Maximize Results. Prepare to take some notes!

Hopefully, there's a missing piece here that gets you one step closer to putting your peculiar yet promising puzzle together.

1. Have a Plan & Show Up with Intention

How comfortably can you answer the following questions with conviction?

  • What do you want to accomplish in life and why?
  • Who do you want to become and why?
  • Who do you want to serve/make an impact on and why?

Figuring out the answers requires a lot of time, soul searching, and uncomfortable dialogue in your head.

Once you're able to tap into that vision, reverse engineer that dream so you can pinpoint the steps you need to take.

From here, you're able to layout short-term and long-term S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-Bound) goals that align with the vision.

A goal without a plan is just a wish, so knowing what you want and developing a gameplan are crucial.

When you know what you want and have outlined your steps, there's less room for guessing on what you should be working on each day.

Having a plan makes it much easier to attack the top task that moves you closer to your goal each day.

Note: If you lack a plan or system for making time to work on your side hustle, you're going to love next week's part 3 episode. I'm giving you 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job.

2. Be Consistent

My favorite quote about consistency comes from Sean McCabe (Seanwes).
"Nobody notices announcements, people notice consistency.

It's time for a hard dose of reality and some tough love.

There's no way you should be complaining about the promise of your side hustle when you've only:

  • been doing it for a few weeks to a few months
  • invested an hour or two a week
  • posted a few times on social media here and there and told a few friends

People won't notice shit until you consistently stay in front of them and make it crystal clear what you're doing.

You have to remind people that you exist, and you do this with—you guessed it—a plan.

One of the best ways to do this is to lock down a systemic routine of when you'll create and when you'll post.

Frequency

I recommend sharing AT LEAST once a week, as we tend to be creatures of weekly cycles (e.g. weekly episodes of our favorite TV shows or Monday Night Football).

Daily output is going to get your faster results, of course. This isn't realistic for many people and can easily lead to burnout.

Weekly is a manageable output that anyone can figure out. Start with something small and add more to your plate as you build it into your routine.

Duration

If this is something you're good at and it lights you up, I feel a minimum of six months of pursuing it with maximum effort is the least you can do. I'd highly recommend pushing it easily to 1-2 years if it's bringing you any of the 9 benefits I mentioned in last week's episode.

It took me in the 1-2 year range to really start finding my footing. Currently, my fifth year is when I'm really finding my stride.

It. Takes. Time.

It's not always about reaching the most people in the beginning, but the right people slowly over the years.

3. Be Persistent

I wanted this one to rhyme with Be Consistent because I like to have a good time and unwind with a rhyme outside design.

News Flash: it's not easy pursuing something that's important to you—it's a straight-up rollercoaster ride, as you're being tested at every turn.

You're going to experience plenty of shitty moments along your creative grind. There will be plenty of people that will attempt to rain on your parade. You gotta keep pushing to bathe in those sunny days when you've tapped into your creatively-fulfilled zone.

I don't' have enough fingers or toes to count how many battles of self-doubt, depressed funks, haters, financial emergencies, etc. I've faced when pursuing my side hustle. I do know that every shit storm I've weathered has made me stronger.

Every time you get knocked down, it's your responsibility to get back up and keep swinging. It's called responsibility because you have the ability to respond.

Each time you get back up, you're adding a new bruise or scar that you can add to the "hard lessons learned jar" and use it as fuel.

As cliche as it sounds...if it was easy, everyone would do it.

It's not easy, but gritting it out because it's important to you will always be worth it.

Don't find yourself on your death bed wondering, "What would life look like had I gotten back up to fight another day?"

4. Stop Trying to Be Pizza

What fun would this be if I didn't include something pizza-related?

My life motto has become, "You can't make everyone happy, you're not pizza."

It's my filter that I run everything through when I show up each day.

It's insanely hard to gain traction when you feel you have to reach every human in every pocket of the planet when you hit publish.

The harder you try to reach the masses, the harder it is to land on that one soul who needs what you have to offer.

Attempting to please everyone usually means you're riding the fence and playing it safe. You're scared to have a strong opinion, as it could drive someone away.

James Victore on episode 117 would call this being "Oatmeal." Don't be Oatmeal.

All it takes is one person at a time to attract that like-minded tribe of freaks who vibe to your flavor of weird.

Instead of going for width, go for depth.

Embrace who you are, share what's true to yourself, and keep the perfect person in mind when you hit publish (even if it's yourself).

More importantly, disregard the thoughts and opinions of the haters. What you put into the world wasn't meant for them anyways.

5. Find Your Secret Sauce

What's the secret sauce, and how do you make it?

The starting base to your secret sauce: find the overlap of your greatest strength and greatest passion. This is called your sweet spot, and it's something I learned from Ken Coleman of The Entreleadership Podcast.

You're going to have a hard time finding success with your side hustle if it's:

  • something you're good at but don't enjoy
  • something you love doing, but you suck ass at it doing

The quick way to go about this is to make two-circle Venn Diagram.

Strengths

On the left, list your strengths.

These could be things you can naturally thrive in that others find difficult.

It could be skills you've acquired for hours you've spent learning a trade or craft.

Taking a StrengthsFinder2.0 test can help you peel back another layer and reveal some deeper answers.

Passions

On the right, list your passions—the things that light you up and leave you feeling fulfilled.

These are the things you zone out and lose track of time doing.

It could be the thing that keeps you up at night because your mind is bursting with ideas.

At the same time, it could be the thing that gets you jazzed to get out of bed each day.

Bonus Points: ask friends and family to list out what they feel your greatest strengths and passions are so you can locate patterns.

Secret Ingredient #3
It takes some time and a lot of experimentation to find your secret sauce, but once you do, you can add in the third and final ingredient.

That third ingredient is your market. I'm talking about your target audience or perfect follower that your sweet spot provides value or a solution to.

Now that's a whole other can of worms, but hopefully, it has you thinking of the value you bring to the table with your secret sauce.

Note: I highly recommend Seth Godin's book This is Marketing to go deeper on this topic. Get his audiobook for FREE here.

Putting it All Together
It's easier said than done, but implementing these tips into your side hustle is no doubt going to help you maximize your efforts and see results.

Yes, everything starts with a plan. However, practicing self-discipline, having some grit, and understanding the value you provide is crucial for taking your side hustle to the next level.

That's all a part of the process, but the energy and effort is worth it once you find your stride.

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 11 Sep 2019 10:00:09 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Side Hustler's Series Part 3 of 4: 5 Killer Tips for Managing Your Side Hustle to Maximize Results

Back in May, I had the chance to jump on an episode of The Happy Ever Crafter TV with the calligraphy queen, Becca Courtice.

I came prepared with some notes to help her niche calligraphy and lettering audience to get the most out of their side hustles.

What kind of a jerk would I be if I didn't go more in-depth and share it with you?

Regardless if you do calligraphy, lettering, knitting, underwater basket weaving, etc., there is something in this episode that can help you take your side hustle to the next level.

Today, I'm giving you 5 Killer Tips for Managing Your Side Hustle to Maximize Results. Prepare to take some notes!

Hopefully, there's a missing piece here that gets you one step closer to putting your peculiar yet promising puzzle together.

1. Have a Plan & Show Up with Intention

How comfortably can you answer the following questions with conviction?

  • What do you want to accomplish in life and why?
  • Who do you want to become and why?
  • Who do you want to serve/make an impact on and why?

Figuring out the answers requires a lot of time, soul searching, and uncomfortable dialogue in your head.

Once you're able to tap into that vision, reverse engineer that dream so you can pinpoint the steps you need to take.

From here, you're able to layout short-term and long-term S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-Bound) goals that align with the vision.

A goal without a plan is just a wish, so knowing what you want and developing a gameplan are crucial.

When you know what you want and have outlined your steps, there's less room for guessing on what you should be working on each day.

Having a plan makes it much easier to attack the top task that moves you closer to your goal each day.

Note: If you lack a plan or system for making time to work on your side hustle, you're going to love next week's part 3 episode. I'm giving you 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job.

2. Be Consistent

My favorite quote about consistency comes from Sean McCabe (Seanwes).
"Nobody notices announcements, people notice consistency.

It's time for a hard dose of reality and some tough love.

There's no way you should be complaining about the promise of your side hustle when you've only:

  • been doing it for a few weeks to a few months
  • invested an hour or two a week
  • posted a few times on social media here and there and told a few friends

People won't notice shit until you consistently stay in front of them and make it crystal clear what you're doing.

You have to remind people that you exist, and you do this with—you guessed it—a plan.

One of the best ways to do this is to lock down a systemic routine of when you'll create and when you'll post.

Frequency

I recommend sharing AT LEAST once a week, as we tend to be creatures of weekly cycles (e.g. weekly episodes of our favorite TV shows or Monday Night Football).

Daily output is going to get your faster results, of course. This isn't realistic for many people and can easily lead to burnout.

Weekly is a manageable output that anyone can figure out. Start with something small and add more to your plate as you build it into your routine.

Duration

If this is something you're good at and it lights you up, I feel a minimum of six months of pursuing it with maximum effort is the least you can do. I'd highly recommend pushing it easily to 1-2 years if it's bringing you any of the 9 benefits I mentioned in last week's episode.

It took me in the 1-2 year range to really start finding my footing. Currently, my fifth year is when I'm really finding my stride.

It. Takes. Time.

It's not always about reaching the most people in the beginning, but the right people slowly over the years.

3. Be Persistent

I wanted this one to rhyme with Be Consistent because I like to have a good time and unwind with a rhyme outside design.

News Flash: it's not easy pursuing something that's important to you—it's a straight-up rollercoaster ride, as you're being tested at every turn.

You're going to experience plenty of shitty moments along your creative grind. There will be plenty of people that will attempt to rain on your parade. You gotta keep pushing to bathe in those sunny days when you've tapped into your creatively-fulfilled zone.

I don't' have enough fingers or toes to count how many battles of self-doubt, depressed funks, haters, financial emergencies, etc. I've faced when pursuing my side hustle. I do know that every shit storm I've weathered has made me stronger.

Every time you get knocked down, it's your responsibility to get back up and keep swinging. It's called responsibility because you have the ability to respond.

Each time you get back up, you're adding a new bruise or scar that you can add to the "hard lessons learned jar" and use it as fuel.

As cliche as it sounds...if it was easy, everyone would do it.

It's not easy, but gritting it out because it's important to you will always be worth it.

Don't find yourself on your death bed wondering, "What would life look like had I gotten back up to fight another day?"

4. Stop Trying to Be Pizza

What fun would this be if I didn't include something pizza-related?

My life motto has become, "You can't make everyone happy, you're not pizza."

It's my filter that I run everything through when I show up each day.

It's insanely hard to gain traction when you feel you have to reach every human in every pocket of the planet when you hit publish.

The harder you try to reach the masses, the harder it is to land on that one soul who needs what you have to offer.

Attempting to please everyone usually means you're riding the fence and playing it safe. You're scared to have a strong opinion, as it could drive someone away.

James Victore on episode 117 would call this being "Oatmeal." Don't be Oatmeal.

All it takes is one person at a time to attract that like-minded tribe of freaks who vibe to your flavor of weird.

Instead of going for width, go for depth.

Embrace who you are, share what's true to yourself, and keep the perfect person in mind when you hit publish (even if it's yourself).

More importantly, disregard the thoughts and opinions of the haters. What you put into the world wasn't meant for them anyways.

5. Find Your Secret Sauce

What's the secret sauce, and how do you make it?

The starting base to your secret sauce: find the overlap of your greatest strength and greatest passion. This is called your sweet spot, and it's something I learned from Ken Coleman of The Entreleadership Podcast.

You're going to have a hard time finding success with your side hustle if it's:

  • something you're good at but don't enjoy
  • something you love doing, but you suck ass at it doing

The quick way to go about this is to make two-circle Venn Diagram.

Strengths

On the left, list your strengths.

These could be things you can naturally thrive in that others find difficult.

It could be skills you've acquired for hours you've spent learning a trade or craft.

Taking a StrengthsFinder2.0 test can help you peel back another layer and reveal some deeper answers.

Passions

On the right, list your passions—the things that light you up and leave you feeling fulfilled.

These are the things you zone out and lose track of time doing.

It could be the thing that keeps you up at night because your mind is bursting with ideas.

At the same time, it could be the thing that gets you jazzed to get out of bed each day.

Bonus Points: ask friends and family to list out what they feel your greatest strengths and passions are so you can locate patterns.

Secret Ingredient #3
It takes some time and a lot of experimentation to find your secret sauce, but once you do, you can add in the third and final ingredient.

That third ingredient is your market. I'm talking about your target audience or perfect follower that your sweet spot provides value or a solution to.

Now that's a whole other can of worms, but hopefully, it has you thinking of the value you bring to the table with your secret sauce.

Note: I highly recommend Seth Godin's book This is Marketing to go deeper on this topic. Get his audiobook for FREE here.

Putting it All Together
It's easier said than done, but implementing these tips into your side hustle is no doubt going to help you maximize your efforts and see results.

Yes, everything starts with a plan. However, practicing self-discipline, having some grit, and understanding the value you provide is crucial for taking your side hustle to the next level.

That's all a part of the process, but the energy and effort is worth it once you find your stride.

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> 5 Killer Tips for Managing & Maximizing Your Side Hustle Outside Your 9-5 Scotty Russell | Creative Business Coach 00:23:22 This week, I give you 5 killer tips for managing your side hustle outside of your day job to maximize your results and attract opportunities. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. This week, I give you 5 killer tips for managing your side hustle outside of your day job to maximize your results and attract opportunities. If you enjoyed and found this episode valuable, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect. colton bachar, side hustle, creative grind, perspective-collective, side hustling, paige garland, perspective podcast, scotty russell, blookah, side hustler, creative fuel true full 142 d4a445e8-27ec-4dcd-b9c1-c843d8d03c6f 9 Benefits of Side Hustling—Leverage Your Day Job to Fuel Your Dream Job Side Hustler's Series Part 2 of 4: 9 Benefits of Side Hustling

The Dream You've Been Sold

Most likely, you’re a listener/reader for two reasons:

  • You’re ready to transform your hobbies into a side hustle
  • You’re ready to take your current side hustle to the next level

If so, you've tuned into the right place.

I focus on the side hustle part because hustlin' is a habit, and it's all I know.

Not everyone is fortunate enough to do their own thing full-time right out of the gates. In fact, I'd say the majority of people don't go this route.

You were sold the dream of the traditional route of getting student loans to fund college, so you can land a good job.

You then get married, get a mortgage, have kids, and do the same routine day-in and day-out.

The goal is to pay your dues at your day job to help someone else’s dream come true in hopes of retiring around sixty. Supposedly, that's when your life begins?

If you're like me, you've realized this isn't your dream at all.

Something deep inside you craves to go against the grain and blaze your own path.

I've had this internal craving since college where I was creating tattoos, logos, etc. to pay for video games and 30 packs of Busch Light.

This craving has only grown stronger as I've spent over five years building Perspective-Collective outside my day job.

Trust me when I say I've invested thousands of hours and two power plants worth of energy into finding ways to transform my hobbies into a monetized side hustle/side business—all outside a day job.

I’ve figured out what works through A TON of trial and error (extra emphasis on the error part).

No doubt, it's been a lot of work to navigate this ship to where it's sailing today. Regardless of the storms and choppy waters I've dealt with along the way, every ounce of effort I've invested in my dream has been worth it.

Pursue Your Gift & Make an Impact
If you’re not fully convinced nor confident that you’re ready to invest in the long haul, I have 9 super-convincing benefits of side hustling to share with ya.

Before I begin, I feel it's important to note that there's nothing wrong with having a day job.

You may have landed one that you love and have no desire to do your own thing full-time. That's totally cool!

You also may be in a position where you'll be in your day job for a while due to personal situations like mine. That's cool too!

This episode is solely fuel for satisfying that inner craving to do more with your gift. That's it!

Without further ado, the following benefits are based on my experience, as well as anecdotal evidence from my juggernaut creative friends and podcast guests.

#1. Find Your Purpose

This is #1 for a reason because I know what it's like to feel like you have nothing to offer the world.

If you go to bed each night without something to look forward to, something is wrong. It’s time to change that with a side hustle that feels like play.

I'm jazzed to get up each day because of my side hustle of helping other creatives build their killer side hustles.

I look forward to putting in the work and reapings these 9 benefits that come with it.

Life is dull and unfulfilling when you lack a purpose—side hustles can change that.

#2. Cultivate Killer Relationships

You may have heard the phrases, “It’s not what you know, it’s who you know” or “Your network = your net worth.” I believe both of these are 100% true.

I also believe in the quote from Jim Rhome, “You’re the average of the five people you spend the most time with.”

Relationships are everything. Your side hustle can help connect you with like-minded people who have similar goals, work ethics, and values.

Two things to keep top of mind:

  • Always focus on giving more than you take
  • Create as many win-win scenarios as possible for both parties

You’ll be surprised by the genuine and abundant friendships you’ll build through your side hustle over time.

#3. Attract a Tribe of Like-Minded Freaks

"Embracing your weird" seems to be the storyline of 2019 and I'm all for it—the weirder the better.

Starting a side hustle or a passion project allows you to go deep on things that interest YOU.

It's a playground to experiment and embrace the YOU in YOU-nique.

Chances are you're not alone—your weird quirks and qualms are most certainly shared by other weirdos.

When you publicly share and own your YOU-niquness, you increase the odds of attracting a like-minded tribe of freaks who vibe to your unique flavor of weird.

Then you circle back to Benefit #2 and cultivate killer relationships—it's a win-win.

#4. Add New Skills to Your Arsenal

This one is obvious but important to stress. My side hustle has allowed me to learn skills that I’ve been able to leverage for raises at work, charge more in freelance, and attract more opportunities.

Pursuing Perspective-Collective has taught me how to:

  • become a better artist/designer
  • advance my lettering/illustration skills
  • market myself on social media
  • grow my email list
  • improve my writing through blogging
  • edit audio and video through the podcast
  • manage projects and my personal time
  • attract an audience and community
  • pitch, price, and present my ideas
  • communicate and delegate

I could keep going, but you get the picture. Whatever you want to learn, you can create a passion project around it.

#5. Build Confidence & Overcome Fear

I had little to no confidence in myself or my abilities for about the first 24-25 years of my life...until I started Perspective-Collective.

I was able to find my groove when I shared my work consistently on Instagram.

Facing the things I feared the most—like sharing my work, speaking in public, asking for what I wanted in life, or saying NO to people—has resulted in some incredible breakthroughs in my creative career.

Leaning into this fear has helped me unlock confidence in my purpose, my creative abilities, and my mission.

Side hustling builds confidence when you're persistently getting uncomfortable. Period.

#6. Turn Your Work into Play

Hobbies are fun and having fun = play.

There are no set-in-stone requirements that you have to turn that hobby into a side hustle, especially if your play begins to feel like work.

If your side hustle isn’t fun, it’s just another soul-sucking job. Keep your inner creative child alive and enjoy the messy process.

However, when your work becomes play, your potential is unlimited. The passion and fun will fuel you during the low moments.

#7. Make an Impact

I used to chase the glory: more money, more followers, more engagement, etc. However, when I focused on serving people and the impact I had on them, I found a lot of these manifest as a byproduct.

Creating for impact means contributing to something bigger than yourself—the greater whole.

Making an impact leaves a legacy far after I'm buried six feet deep.

I’m hoping the podcast and the Side Hustler's Coaching Program are things my son can be proud of and people can find value in for years to come.

#8. Generate Extra Income

Who doesn’t love to make a little extra money on the side?

For me, money isn't the focus anymore, it's become a byproduct of Benefit #7 and serving people like you.

I've learned that money and opportunities will come your way when you're ready and prepared for them.

Here are multiple ways you can make supplemental income with your side hustle: freelancing, slanging merch, creating digital products, consulting, coaching, teaching, influencer marketing, social media marketing, content creation, affiliates, etc.

For me, I’ve done a little bit of everything. The extra income I've generated over the years has helped me pay off credit cards, put a down payment on my wife's whip, cover emergency medical expenses, take vacations, donate to charities like Inch x Inch, and even buy special gifts for the lovely lady in my life.

Even if extra income isn’t your intent with your side hustle, just know there's a good chance you could probably monetize what you’re doing.

#9. Win Your Freedom

Again, maybe you’re not looking to take your side hustle full-time, and that’s totally okay. I know tons of powerhouse creatives who still hold down a day job like Brian Steely and Nick Slater.

If you're like me, you eventually strive to do your thing full-time.

I have a game plan to get there, but I'm still a few years away from taking that leap.

However, I’ve seen how side hustles and passion projects has unlocked financial and time freedom for my friends like Pandr Design, Lauren Hom, Musketon, and Elizabeth Gray of The Grayter Good.

When they started to take their side hustle more seriously, they were able to evolve them into lucrative creative careers.

Why can’t this be you and me too?

Share Your Gift with the World

Maybe you're ready to transform your hobby to a side hustle.

Maybe you're ready to take your side hustle to the next level?

Whatever it is, I hope you see the crazy benefits a side hustle can yield when you tap into your gifts and share it with the world.

So what if you have a day job? Don't let that hold you back from building a side hustle.

Leverage your day job to fuel your dream job, and have some fun in the process!

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 4 Sep 2019 10:00:11 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Side Hustler's Series Part 2 of 4: 9 Benefits of Side Hustling

The Dream You've Been Sold

Most likely, you’re a listener/reader for two reasons:

  • You’re ready to transform your hobbies into a side hustle
  • You’re ready to take your current side hustle to the next level

If so, you've tuned into the right place.

I focus on the side hustle part because hustlin' is a habit, and it's all I know.

Not everyone is fortunate enough to do their own thing full-time right out of the gates. In fact, I'd say the majority of people don't go this route.

You were sold the dream of the traditional route of getting student loans to fund college, so you can land a good job.

You then get married, get a mortgage, have kids, and do the same routine day-in and day-out.

The goal is to pay your dues at your day job to help someone else’s dream come true in hopes of retiring around sixty. Supposedly, that's when your life begins?

If you're like me, you've realized this isn't your dream at all.

Something deep inside you craves to go against the grain and blaze your own path.

I've had this internal craving since college where I was creating tattoos, logos, etc. to pay for video games and 30 packs of Busch Light.

This craving has only grown stronger as I've spent over five years building Perspective-Collective outside my day job.

Trust me when I say I've invested thousands of hours and two power plants worth of energy into finding ways to transform my hobbies into a monetized side hustle/side business—all outside a day job.

I’ve figured out what works through A TON of trial and error (extra emphasis on the error part).

No doubt, it's been a lot of work to navigate this ship to where it's sailing today. Regardless of the storms and choppy waters I've dealt with along the way, every ounce of effort I've invested in my dream has been worth it.

Pursue Your Gift & Make an Impact
If you’re not fully convinced nor confident that you’re ready to invest in the long haul, I have 9 super-convincing benefits of side hustling to share with ya.

Before I begin, I feel it's important to note that there's nothing wrong with having a day job.

You may have landed one that you love and have no desire to do your own thing full-time. That's totally cool!

You also may be in a position where you'll be in your day job for a while due to personal situations like mine. That's cool too!

This episode is solely fuel for satisfying that inner craving to do more with your gift. That's it!

Without further ado, the following benefits are based on my experience, as well as anecdotal evidence from my juggernaut creative friends and podcast guests.

#1. Find Your Purpose

This is #1 for a reason because I know what it's like to feel like you have nothing to offer the world.

If you go to bed each night without something to look forward to, something is wrong. It’s time to change that with a side hustle that feels like play.

I'm jazzed to get up each day because of my side hustle of helping other creatives build their killer side hustles.

I look forward to putting in the work and reapings these 9 benefits that come with it.

Life is dull and unfulfilling when you lack a purpose—side hustles can change that.

#2. Cultivate Killer Relationships

You may have heard the phrases, “It’s not what you know, it’s who you know” or “Your network = your net worth.” I believe both of these are 100% true.

I also believe in the quote from Jim Rhome, “You’re the average of the five people you spend the most time with.”

Relationships are everything. Your side hustle can help connect you with like-minded people who have similar goals, work ethics, and values.

Two things to keep top of mind:

  • Always focus on giving more than you take
  • Create as many win-win scenarios as possible for both parties

You’ll be surprised by the genuine and abundant friendships you’ll build through your side hustle over time.

#3. Attract a Tribe of Like-Minded Freaks

"Embracing your weird" seems to be the storyline of 2019 and I'm all for it—the weirder the better.

Starting a side hustle or a passion project allows you to go deep on things that interest YOU.

It's a playground to experiment and embrace the YOU in YOU-nique.

Chances are you're not alone—your weird quirks and qualms are most certainly shared by other weirdos.

When you publicly share and own your YOU-niquness, you increase the odds of attracting a like-minded tribe of freaks who vibe to your unique flavor of weird.

Then you circle back to Benefit #2 and cultivate killer relationships—it's a win-win.

#4. Add New Skills to Your Arsenal

This one is obvious but important to stress. My side hustle has allowed me to learn skills that I’ve been able to leverage for raises at work, charge more in freelance, and attract more opportunities.

Pursuing Perspective-Collective has taught me how to:

  • become a better artist/designer
  • advance my lettering/illustration skills
  • market myself on social media
  • grow my email list
  • improve my writing through blogging
  • edit audio and video through the podcast
  • manage projects and my personal time
  • attract an audience and community
  • pitch, price, and present my ideas
  • communicate and delegate

I could keep going, but you get the picture. Whatever you want to learn, you can create a passion project around it.

#5. Build Confidence & Overcome Fear

I had little to no confidence in myself or my abilities for about the first 24-25 years of my life...until I started Perspective-Collective.

I was able to find my groove when I shared my work consistently on Instagram.

Facing the things I feared the most—like sharing my work, speaking in public, asking for what I wanted in life, or saying NO to people—has resulted in some incredible breakthroughs in my creative career.

Leaning into this fear has helped me unlock confidence in my purpose, my creative abilities, and my mission.

Side hustling builds confidence when you're persistently getting uncomfortable. Period.

#6. Turn Your Work into Play

Hobbies are fun and having fun = play.

There are no set-in-stone requirements that you have to turn that hobby into a side hustle, especially if your play begins to feel like work.

If your side hustle isn’t fun, it’s just another soul-sucking job. Keep your inner creative child alive and enjoy the messy process.

However, when your work becomes play, your potential is unlimited. The passion and fun will fuel you during the low moments.

#7. Make an Impact

I used to chase the glory: more money, more followers, more engagement, etc. However, when I focused on serving people and the impact I had on them, I found a lot of these manifest as a byproduct.

Creating for impact means contributing to something bigger than yourself—the greater whole.

Making an impact leaves a legacy far after I'm buried six feet deep.

I’m hoping the podcast and the Side Hustler's Coaching Program are things my son can be proud of and people can find value in for years to come.

#8. Generate Extra Income

Who doesn’t love to make a little extra money on the side?

For me, money isn't the focus anymore, it's become a byproduct of Benefit #7 and serving people like you.

I've learned that money and opportunities will come your way when you're ready and prepared for them.

Here are multiple ways you can make supplemental income with your side hustle: freelancing, slanging merch, creating digital products, consulting, coaching, teaching, influencer marketing, social media marketing, content creation, affiliates, etc.

For me, I’ve done a little bit of everything. The extra income I've generated over the years has helped me pay off credit cards, put a down payment on my wife's whip, cover emergency medical expenses, take vacations, donate to charities like Inch x Inch, and even buy special gifts for the lovely lady in my life.

Even if extra income isn’t your intent with your side hustle, just know there's a good chance you could probably monetize what you’re doing.

#9. Win Your Freedom

Again, maybe you’re not looking to take your side hustle full-time, and that’s totally okay. I know tons of powerhouse creatives who still hold down a day job like Brian Steely and Nick Slater.

If you're like me, you eventually strive to do your thing full-time.

I have a game plan to get there, but I'm still a few years away from taking that leap.

However, I’ve seen how side hustles and passion projects has unlocked financial and time freedom for my friends like Pandr Design, Lauren Hom, Musketon, and Elizabeth Gray of The Grayter Good.

When they started to take their side hustle more seriously, they were able to evolve them into lucrative creative careers.

Why can’t this be you and me too?

Share Your Gift with the World

Maybe you're ready to transform your hobby to a side hustle.

Maybe you're ready to take your side hustle to the next level?

Whatever it is, I hope you see the crazy benefits a side hustle can yield when you tap into your gifts and share it with the world.

So what if you have a day job? Don't let that hold you back from building a side hustle.

Leverage your day job to fuel your dream job, and have some fun in the process!

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> 9 Benefits of Side Hustling—Leverage Your Day Job to Fuel Your Dream Job Scotty Russell | Creative Business Coach 00:21:21 This week, I discuss 9 benefits of side-hustling to find your purpose, earn some extra dough, and give you some freedom outside of your day job. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I discuss 9 benefits of side-hustling to find your purpose, earn some extra dough, and give you some freedom outside of your day job. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, side hustle, creative grind, perspective-collective, side hustling, paige garland, perspective podcast, scotty russell, blookah, side hustler, creative fuel true full 141 54d9a6d8-b1d4-4624-ba7f-50a43ea7f9e4 Find Your Wolf Pack—Even the Lone Wolf Thrives & Survives in a Pack Side Hustler's Series Part 1 of 4: 3 Levels to Find Your Wolf Pack

Humble Side Hustle Beginnings

“Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.”
— Ziad K. Abdelnour

I've been side hustling for a hot minute now. One of my bigger side hustles was right out of college when a buddy and I started a clothing brand called Daydreamin' Clothing Incorporated. We quickly changed it to Company because we were far from a corporation, but it just sounded cool.

Well, before lettering was a thing on Instagram, I was making hand-lettered logos and graphics for our brand back in 2010.

We started off with our logo on a few shitty Gildan logo tees, then ordered some business cards through Vista Print and called ourselves a business.

While our original launch was hot garbage, I'm proud of it because we were young dreamers taking big action.

Those first few logo tees evolved into more complex designs as we filed an LLC.

Two years into it, we were sponsoring rappers, skaters, motocross bikers, and local "influencers."

Three years into it, we were hosting events at clubs, doing pop-ups shops, and getting in brick and mortar and online stores like Kazbah.

We were making shit happen and figuring it out along the way.

My partner was the point-of-contact string-puller, accountant, and fulfillment manager.

I was obviously the artist, designer, and the marketing/promo lead.

We balanced each other out well and brought in help for extra support.

In our fourth year, we were getting serious and ready to elevate our product offerings.

We lined up a huge investor and locked down a warehouse for creating custom threads and patterns for whatever we could scheme up.

This was the turning point—it became a shit or get off the pot kind of thing.

The Banana Split

My partner was all-in and ready to quit his job to pursue this.

I was in the middle of changing day jobs, had a new mortgage, and was sitting on a pile of private student loan debt. I wasn't as eager to take the risk and wanted to keep doing this as my secondary "full-time" side hustle.

Things went sour when we discussed splitting shares of the company if we went with the investor. We didn't see eye-to-eye on percentages and my partner felt like he could make this dream happen on his own. We ended up making like a banana and split.

That's when I started Perspective-Collective in 2014. I had made up my mind I was going solo, and I thought I didn't need anyone's help to get to where I wanted to be in life.

I spent the first year obsessively learning hand-lettering and posting daily on Instagram. I slowly began developing my style, finding my voice, and growing an audience.

I hit a wall the second year.

I felt called to do more than just share pretty polished Instagram posts. However, I was trapped in my little Cedar Falls, Iowa, bubble and had no idea what the next step was.

I felt so isolated and stuck, but the cure was doing something radical to rattle my comfort cage.

Rattling the Comfort Cage
I found the Creative South Conference through Instagram and made a decision I was going to find a way to attend.

After my successful proposal to my day job, I flew to Columbus, GA, for a life-changing experience in April 2015.

This conference allowed me to attach myself to people doing things I didn't know were possible. It revealed the next steps and provided answers to questions I didn't even know I was seeking.

Most importantly, it showed me the power of getting around like-minded people who knew more than I did. This is the power of community.

I went home on fire and immediately joined the Seanwes community. They welcomed me with open arms at the conference and eliminated the feeling of isolation. It was a pricey investment, but definitely worth it in the grand scheme of things.

Find Your Wolf Pack

From there, I joined an accountability group for the next level of connection.

Along the way, I would pick up mentors like Jason Craig and Brian Manley, who took me under their wing in regards to public speaking.

Every year, my side hustle evolved as I added something new to the tool belt. Drawing turned into blogging. Blogging turned into speaking. Speaking turned into a podcast. Somewhere in between, I started teaching workshops and selling products.

Doing all of this outside my day job has helped me build my own community. It's put me in a position where I can pursue coaching other creatives to build something of their own outside their day jobs.

The point I want to make? None of this would have happened if I thought I had all the answers and had been too prideful to ask for help. I've had help at each step along the way.

Yes, sometimes, you have to to be the lone wolf and make mistakes in order to learn and push forward.

In my experience, seeking out a wolf pack and asking for help allows you to bypass obstacles and get on the fast track for growth much quicker than being a lone wolf.

Wolves survive and thrive by being in packs.

If you're tired of feeling stuck and isolated on an island, I have a few levels for finding your wolf pack.

Level 1: Find Community

Finding community was the spark I needed to get off my island.

Going to a conference—where I didn't know a soul—and leaving with people I considered family changed the game.

I can't stress enough how important it is to get around like-minded people who are doing or strive to do the same thing you're trying to accomplish.

Finding a community doesn't have to revolve around money. If you can't afford a conference or an online "gated" community, don't sweat it.

There are free communities on Facebook, Slack, Instagram DM Groups, Online Forums, etc. that you can start with.

In fact, it's the main reason I created The Perspective-Collective FREE private group. I want hungry side hustlers like you to be able to access like-minded creatives across the world sharing feedback, resources, and encouragement.

This could be a great wolf pack to start with and we'd love to have ya.

Level 2: Join/Create an Accountability Group

Once you join a community and start building a rapport with people, you'll notice there are certain individuals whom you most vibe with.

These are perfect candidates to start an accountability group with.

Think of this as your tightest homies in the wolf pack. You guys form your own mini wolf pack.

When I was in the Seanwes group back in 2015-2016, I had a lot in common with people like Colin Tierney, Eric Friedensohn, and Terence Tang.

We were all lettering artists who focused on kicking out content, producing products, and growing an audience.

We formed a little accountability Slack group where we'd do weekly Google Hangouts.

This consisted of sharing:

  • weekly progress updates
  • short-term and long-term goals
  • big wins
  • areas for improvement
  • things we could use some extra accountability on

We slowly expanded our circle with more unique and like-minded people.

Our group is still going and growing, and it's like a family reunion when we link up at conferences.

Level 3A: Join a Mastermind

If you've outgrown what your community and accountability group can offer, a Mastermind could be what you're looking for.

It's typically an exclusive niche group of high-performers in the same focus as you. You'll usually need an invite or have to pay to become a member.

For example, someone like Lewis Howes has a gated community called the Inner Circle. If you want more access to him, extra accountability, and greater exposure to people who are doing what you do but at a higher level, you could pay and apply to join his Mastermind.

This isn't always the case though. If you and a few from your accountability group are all hyper-growing in the same direction, you could evolve and create a tight-knit Mastermind that's laser-focused on helping each other scale your businesses.

However, sometimes you may want something more intimate, hands-on, and more direct to someone. You just may need a coach or a mentor, which is where I am today.

Level 3B: Hire a Coach or Mentor
There's a bit of a difference between coaching and mentorship.

Coaching is more of a short-term structured relationship while a mentor is a long-term relationship that could expand from coaching.

Hand Holding & Holding Feet

In 2019, getting a coach has single-handedly elevated my side hustle business to the next level.

Back in episode 101 last year in October, I talked about how my gut was telling me to take my business and podcast in a different direction.

I knew I was ready to niche down and make a bigger impact in a focused direction, but I wasn't sure which steps to take.

In February this year, I was fortunate enough to link up with Tom Ross, CEO of Design Cuts. In May, I started meeting with Hand Lettering Educator and Coach, Mye De Leon.

Both immediately started helping me shape the bigger picture and held my feet to the fire to take action.

I was stumbling in the right direction on my own, but progress was slow. However, getting help from coaches helped me gain clarity and traction quickly on this new path.

These two have already accomplished what I strive to do and have helped others achieve similar results. I desperately needed them to hold my hand and teach me the ropes.

Tom helped me embrace my identity as the Side Hustle Guy and how to communicate it to others. He also helped me build the Side Hustler's War Chest and explode my email list in the first month.

Mye De Leon has been teaching me email marketing, copywriting, and setting up this 3-month Side Hustler's Coaching Program.

Both have played pivotal roles in helping me lay the new foundation of Perspective-Collective moving forward.

Not going to lie, coaching and mentors are an investment. However, you're able to easily get your ROI plus more if you find the right fit and apply yourself.

The Biggest Names You Look Up to Invested in Help

The people you see making the biggest waves in the creative industry have all sought out help one way or another.

The following friends of the podcast are making huge waves. However, investing in business coaches or creative mentors sparked their breakthroughs. Read through their testimonials to see how a coach helped guide them to success.

Pandr Design Co.

After the first few months of starting our business, we knew we didn't know how to run it, what to charge, or how to get clients. Investing in a coach was the best choice we made for our business.

The first 6 months we had an hour-long call every week, and the last 6 months we had an hour-long call once a month.

Working with our coach helped us set bigger goals, get consistent clients coming in, have a pricing structure, etc. It built the foundation for the 6-figure business we run today.

Lisa Quine

I was just starting to think about life as a full-time freelancer. I knew nothing about running a business, so I knew I would need to do something to educate myself.

I hired a coach running a summer special for two 1-hour phone calls for $500. She helped me get my thoughts aligned, pushing out the negative ones, and making sure my thoughts were on things like my goal, salary, marketing, etc.

After our coaching sessions, she’s also hired me for 3 mural projects and gives me great exposure across Cleveland.

Mye De Leon

My progress was slow. I wanted to move forward faster and leverage the knowledge of someone who’s been in the trenches and can teach me how I can reach my goals sooner.

I found community first and then was recommended the right coach. We met twice a month and regularly chatted via Slack.

Coaching helped me massively increase my email list, where I was able to pre-sell my course for $17k. I recommend getting a coach because it helps you achieve clarity and focus and gets you to where you want to go faster.

Tom Ross

I had grown a large audience on my old design blog, but it was very disengaged and felt hollow. I was relying on advertising income and felt like I hadn’t built something truly long-term and meaningful.

Meeting with my mentor once a week led to the biggest win of gaining clarity. I dropped all the annoying ads. I focused on engagement over vanity metrics.

Truth be told, success came further down the line, in the form of my current company Design Cuts and my personal brand. But none of this could have happened without getting that earlier foundational clarity.

Accelerate Your Growth & Provide Clarity

To summarize, being the lone wolf is hard. It's a lot easier to survive and thrive when a wolf pack of like-minded savage beasts has your back.

It's doable, but side-hustling solo is hard. Attaching yourself to a community, accountability group, mastermind, coach and/or mentor will accelerate your growth and provide clarity.

Don't be too proud to admit that you don't have it all figured out. The answer is always no if you don't ask for help!

Having people help wall you through the forest is way quicker than blindly stumbling through it on your own.

Get off your isolated island and find your wolf pack.

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 28 Aug 2019 11:15:45 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Side Hustler's Series Part 1 of 4: 3 Levels to Find Your Wolf Pack

Humble Side Hustle Beginnings

“Be strong enough to stand alone, smart enough to know when you need help, and brave enough to ask for it.”
— Ziad K. Abdelnour

I've been side hustling for a hot minute now. One of my bigger side hustles was right out of college when a buddy and I started a clothing brand called Daydreamin' Clothing Incorporated. We quickly changed it to Company because we were far from a corporation, but it just sounded cool.

Well, before lettering was a thing on Instagram, I was making hand-lettered logos and graphics for our brand back in 2010.

We started off with our logo on a few shitty Gildan logo tees, then ordered some business cards through Vista Print and called ourselves a business.

While our original launch was hot garbage, I'm proud of it because we were young dreamers taking big action.

Those first few logo tees evolved into more complex designs as we filed an LLC.

Two years into it, we were sponsoring rappers, skaters, motocross bikers, and local "influencers."

Three years into it, we were hosting events at clubs, doing pop-ups shops, and getting in brick and mortar and online stores like Kazbah.

We were making shit happen and figuring it out along the way.

My partner was the point-of-contact string-puller, accountant, and fulfillment manager.

I was obviously the artist, designer, and the marketing/promo lead.

We balanced each other out well and brought in help for extra support.

In our fourth year, we were getting serious and ready to elevate our product offerings.

We lined up a huge investor and locked down a warehouse for creating custom threads and patterns for whatever we could scheme up.

This was the turning point—it became a shit or get off the pot kind of thing.

The Banana Split

My partner was all-in and ready to quit his job to pursue this.

I was in the middle of changing day jobs, had a new mortgage, and was sitting on a pile of private student loan debt. I wasn't as eager to take the risk and wanted to keep doing this as my secondary "full-time" side hustle.

Things went sour when we discussed splitting shares of the company if we went with the investor. We didn't see eye-to-eye on percentages and my partner felt like he could make this dream happen on his own. We ended up making like a banana and split.

That's when I started Perspective-Collective in 2014. I had made up my mind I was going solo, and I thought I didn't need anyone's help to get to where I wanted to be in life.

I spent the first year obsessively learning hand-lettering and posting daily on Instagram. I slowly began developing my style, finding my voice, and growing an audience.

I hit a wall the second year.

I felt called to do more than just share pretty polished Instagram posts. However, I was trapped in my little Cedar Falls, Iowa, bubble and had no idea what the next step was.

I felt so isolated and stuck, but the cure was doing something radical to rattle my comfort cage.

Rattling the Comfort Cage
I found the Creative South Conference through Instagram and made a decision I was going to find a way to attend.

After my successful proposal to my day job, I flew to Columbus, GA, for a life-changing experience in April 2015.

This conference allowed me to attach myself to people doing things I didn't know were possible. It revealed the next steps and provided answers to questions I didn't even know I was seeking.

Most importantly, it showed me the power of getting around like-minded people who knew more than I did. This is the power of community.

I went home on fire and immediately joined the Seanwes community. They welcomed me with open arms at the conference and eliminated the feeling of isolation. It was a pricey investment, but definitely worth it in the grand scheme of things.

Find Your Wolf Pack

From there, I joined an accountability group for the next level of connection.

Along the way, I would pick up mentors like Jason Craig and Brian Manley, who took me under their wing in regards to public speaking.

Every year, my side hustle evolved as I added something new to the tool belt. Drawing turned into blogging. Blogging turned into speaking. Speaking turned into a podcast. Somewhere in between, I started teaching workshops and selling products.

Doing all of this outside my day job has helped me build my own community. It's put me in a position where I can pursue coaching other creatives to build something of their own outside their day jobs.

The point I want to make? None of this would have happened if I thought I had all the answers and had been too prideful to ask for help. I've had help at each step along the way.

Yes, sometimes, you have to to be the lone wolf and make mistakes in order to learn and push forward.

In my experience, seeking out a wolf pack and asking for help allows you to bypass obstacles and get on the fast track for growth much quicker than being a lone wolf.

Wolves survive and thrive by being in packs.

If you're tired of feeling stuck and isolated on an island, I have a few levels for finding your wolf pack.

Level 1: Find Community

Finding community was the spark I needed to get off my island.

Going to a conference—where I didn't know a soul—and leaving with people I considered family changed the game.

I can't stress enough how important it is to get around like-minded people who are doing or strive to do the same thing you're trying to accomplish.

Finding a community doesn't have to revolve around money. If you can't afford a conference or an online "gated" community, don't sweat it.

There are free communities on Facebook, Slack, Instagram DM Groups, Online Forums, etc. that you can start with.

In fact, it's the main reason I created The Perspective-Collective FREE private group. I want hungry side hustlers like you to be able to access like-minded creatives across the world sharing feedback, resources, and encouragement.

This could be a great wolf pack to start with and we'd love to have ya.

Level 2: Join/Create an Accountability Group

Once you join a community and start building a rapport with people, you'll notice there are certain individuals whom you most vibe with.

These are perfect candidates to start an accountability group with.

Think of this as your tightest homies in the wolf pack. You guys form your own mini wolf pack.

When I was in the Seanwes group back in 2015-2016, I had a lot in common with people like Colin Tierney, Eric Friedensohn, and Terence Tang.

We were all lettering artists who focused on kicking out content, producing products, and growing an audience.

We formed a little accountability Slack group where we'd do weekly Google Hangouts.

This consisted of sharing:

  • weekly progress updates
  • short-term and long-term goals
  • big wins
  • areas for improvement
  • things we could use some extra accountability on

We slowly expanded our circle with more unique and like-minded people.

Our group is still going and growing, and it's like a family reunion when we link up at conferences.

Level 3A: Join a Mastermind

If you've outgrown what your community and accountability group can offer, a Mastermind could be what you're looking for.

It's typically an exclusive niche group of high-performers in the same focus as you. You'll usually need an invite or have to pay to become a member.

For example, someone like Lewis Howes has a gated community called the Inner Circle. If you want more access to him, extra accountability, and greater exposure to people who are doing what you do but at a higher level, you could pay and apply to join his Mastermind.

This isn't always the case though. If you and a few from your accountability group are all hyper-growing in the same direction, you could evolve and create a tight-knit Mastermind that's laser-focused on helping each other scale your businesses.

However, sometimes you may want something more intimate, hands-on, and more direct to someone. You just may need a coach or a mentor, which is where I am today.

Level 3B: Hire a Coach or Mentor
There's a bit of a difference between coaching and mentorship.

Coaching is more of a short-term structured relationship while a mentor is a long-term relationship that could expand from coaching.

Hand Holding & Holding Feet

In 2019, getting a coach has single-handedly elevated my side hustle business to the next level.

Back in episode 101 last year in October, I talked about how my gut was telling me to take my business and podcast in a different direction.

I knew I was ready to niche down and make a bigger impact in a focused direction, but I wasn't sure which steps to take.

In February this year, I was fortunate enough to link up with Tom Ross, CEO of Design Cuts. In May, I started meeting with Hand Lettering Educator and Coach, Mye De Leon.

Both immediately started helping me shape the bigger picture and held my feet to the fire to take action.

I was stumbling in the right direction on my own, but progress was slow. However, getting help from coaches helped me gain clarity and traction quickly on this new path.

These two have already accomplished what I strive to do and have helped others achieve similar results. I desperately needed them to hold my hand and teach me the ropes.

Tom helped me embrace my identity as the Side Hustle Guy and how to communicate it to others. He also helped me build the Side Hustler's War Chest and explode my email list in the first month.

Mye De Leon has been teaching me email marketing, copywriting, and setting up this 3-month Side Hustler's Coaching Program.

Both have played pivotal roles in helping me lay the new foundation of Perspective-Collective moving forward.

Not going to lie, coaching and mentors are an investment. However, you're able to easily get your ROI plus more if you find the right fit and apply yourself.

The Biggest Names You Look Up to Invested in Help

The people you see making the biggest waves in the creative industry have all sought out help one way or another.

The following friends of the podcast are making huge waves. However, investing in business coaches or creative mentors sparked their breakthroughs. Read through their testimonials to see how a coach helped guide them to success.

Pandr Design Co.

After the first few months of starting our business, we knew we didn't know how to run it, what to charge, or how to get clients. Investing in a coach was the best choice we made for our business.

The first 6 months we had an hour-long call every week, and the last 6 months we had an hour-long call once a month.

Working with our coach helped us set bigger goals, get consistent clients coming in, have a pricing structure, etc. It built the foundation for the 6-figure business we run today.

Lisa Quine

I was just starting to think about life as a full-time freelancer. I knew nothing about running a business, so I knew I would need to do something to educate myself.

I hired a coach running a summer special for two 1-hour phone calls for $500. She helped me get my thoughts aligned, pushing out the negative ones, and making sure my thoughts were on things like my goal, salary, marketing, etc.

After our coaching sessions, she’s also hired me for 3 mural projects and gives me great exposure across Cleveland.

Mye De Leon

My progress was slow. I wanted to move forward faster and leverage the knowledge of someone who’s been in the trenches and can teach me how I can reach my goals sooner.

I found community first and then was recommended the right coach. We met twice a month and regularly chatted via Slack.

Coaching helped me massively increase my email list, where I was able to pre-sell my course for $17k. I recommend getting a coach because it helps you achieve clarity and focus and gets you to where you want to go faster.

Tom Ross

I had grown a large audience on my old design blog, but it was very disengaged and felt hollow. I was relying on advertising income and felt like I hadn’t built something truly long-term and meaningful.

Meeting with my mentor once a week led to the biggest win of gaining clarity. I dropped all the annoying ads. I focused on engagement over vanity metrics.

Truth be told, success came further down the line, in the form of my current company Design Cuts and my personal brand. But none of this could have happened without getting that earlier foundational clarity.

Accelerate Your Growth & Provide Clarity

To summarize, being the lone wolf is hard. It's a lot easier to survive and thrive when a wolf pack of like-minded savage beasts has your back.

It's doable, but side-hustling solo is hard. Attaching yourself to a community, accountability group, mastermind, coach and/or mentor will accelerate your growth and provide clarity.

Don't be too proud to admit that you don't have it all figured out. The answer is always no if you don't ask for help!

Having people help wall you through the forest is way quicker than blindly stumbling through it on your own.

Get off your isolated island and find your wolf pack.

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Find Your Wolf Pack—Even the Lone Wolf Thrives & Survives in a Pack Scotty Russell | Creative Business Coach 00:33:03 This week, I discuss how to accelerate your growth by finding community, getting accountability, and joining a mastermind/coaching group. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I discuss how to accelerate your growth by finding community, getting accountability, and joining a mastermind/coaching group. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. mastermind, colton bachar, creative grind, perspective-collective, paige garland, perspective podcast, scotty russell, community, wolf back, blookah, mentors, coaching, creative fuel true full 140 bb46ae91-bbbe-4409-86dd-a38b71b00a04 Josh Horton on Creative Works & the Power of Community Josh Horton on Creative Works & the Power of Community

I want to start this one off with a quote from Jim Rhone:

“You’re the average of the five people you spend the most time with.”

Trying to make it big by doing it on your own is hard. It’s easy to burn out and feel like you don’t have anyone in your corner during hard times.

I tried doing it solo and shouldering the load by myself. It led to a lot of creative funks and wasted time.

The people I did surround myself with couldn’t provide me any value or insight, so I continued to blindly try to find my path.

I know I preach this often, but finding a creative community has been one of the biggest keys to my creative transformation. I wouldn’t have become the “side hustle pizza podcast guy” if I continued to pretend that I could figure it out on my own.

Going to conferences is what opened my eyes to the power of relationships. They gave me a glimpse of my future potential and allowed me to attach myself to people who were doing what I strived to accomplish.

Community is everything, and today’s guest is someone who’s building community and providing transformative experiences for creatives like you and me day-in and day-out.

Today, I share the story of my buddy Josh Horton, and no, not the professional juggler.

This Josh is the mastermind behind the conference, events, and workshops hosted by Creative Works, rooted in Memphis, TN.

Josh and the Creative Works team bring in some of the biggest names in the world to help inspire, connect, and empower our creative community.

He’s assembled an Avengers: End Game-like cast of juggernaut speakers and workshop leaders like Lisa Congdon, Lincoln Design Co., Adé Hogue, and Ty Mattson (to name a few).

Plus, you know by now that your boy is doing a Live Podcast, and I’m bringing on the stage some past friends of the podcast. I’m talking about Maggie Enterrios of Little Patterns and Rogie King of Superteamdeluxe and Dribbble. It’s going to be an entertaining and value-packed session I can assure you that.

This is close to selling out, so snag your conference ticket and workshop tickets over at Conference.CreativeWorks.co.

Today however, Josh and I go deep on:

  • Realizing the value of your work
  • Finding your why and doing your thing for the right reasons
  • Not running away and embracing who you are
  • Contributing to something bigger than yourself
  • The hottest BBQ and pizza spots in Memphis plus more

If you feel like you’re isolated on an island and are seeking a community to get involved in, this episode was made for you.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 21 Aug 2019 10:00:05 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Josh Horton on Creative Works & the Power of Community

I want to start this one off with a quote from Jim Rhone:

“You’re the average of the five people you spend the most time with.”

Trying to make it big by doing it on your own is hard. It’s easy to burn out and feel like you don’t have anyone in your corner during hard times.

I tried doing it solo and shouldering the load by myself. It led to a lot of creative funks and wasted time.

The people I did surround myself with couldn’t provide me any value or insight, so I continued to blindly try to find my path.

I know I preach this often, but finding a creative community has been one of the biggest keys to my creative transformation. I wouldn’t have become the “side hustle pizza podcast guy” if I continued to pretend that I could figure it out on my own.

Going to conferences is what opened my eyes to the power of relationships. They gave me a glimpse of my future potential and allowed me to attach myself to people who were doing what I strived to accomplish.

Community is everything, and today’s guest is someone who’s building community and providing transformative experiences for creatives like you and me day-in and day-out.

Today, I share the story of my buddy Josh Horton, and no, not the professional juggler.

This Josh is the mastermind behind the conference, events, and workshops hosted by Creative Works, rooted in Memphis, TN.

Josh and the Creative Works team bring in some of the biggest names in the world to help inspire, connect, and empower our creative community.

He’s assembled an Avengers: End Game-like cast of juggernaut speakers and workshop leaders like Lisa Congdon, Lincoln Design Co., Adé Hogue, and Ty Mattson (to name a few).

Plus, you know by now that your boy is doing a Live Podcast, and I’m bringing on the stage some past friends of the podcast. I’m talking about Maggie Enterrios of Little Patterns and Rogie King of Superteamdeluxe and Dribbble. It’s going to be an entertaining and value-packed session I can assure you that.

This is close to selling out, so snag your conference ticket and workshop tickets over at Conference.CreativeWorks.co.

Today however, Josh and I go deep on:

  • Realizing the value of your work
  • Finding your why and doing your thing for the right reasons
  • Not running away and embracing who you are
  • Contributing to something bigger than yourself
  • The hottest BBQ and pizza spots in Memphis plus more

If you feel like you’re isolated on an island and are seeking a community to get involved in, this episode was made for you.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Josh Horton on Creative Works & the Power of Community Scotty Russell | Creative Business Coach 01:00:07 This week, I sit down with Josh Horton of Creative Works and discuss finding your why, valuing your work, and contributing to something bigger than you. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Josh Horton of Creative Works and discuss finding your why, valuing your work, and contributing to something bigger than you. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. creative works, colton bachar, conferences, josh horton, creative grind, perspective-collective, paige garland, perspective podcast, scotty russell, community, blookah, creative fuel true full 139 881dcf91-70cc-4b5f-958d-fa8fd038687e Ruben Rojas on Murals, Creating for Impact, & Avoiding Mediocrity Ruben Rojas on Murals, Creating for Impact, & Avoiding Mediocrity

Our lives are like a book. It’s a story comprised of chapters strung together which reach a conclusion.

Thankfully, we’re the authors of our own story. We call the shots on how the next chapter will be written and how our story will end.

When a chapter doesn’t fit the bigger picture that you see for yourself, you have the ability to recreate and reinvent yourself to change the plot of your story.

Today’s guest was an all-star in the real estate and then the financial world. He’s experienced rock bottom and bankruptcy when the stock market crashed, which caused him to reinvent himself multiple times to get to where he is today.

I’m talking about the newest homie in the Perspective Podcast family, Ruben Rojas. He's a lifestyle artist/muralist, activist, speaker, and creative jock (it’s always nice to find more of these rare hybrids) who's making plays in sunny California.

Ruben’s mission is to create global change and to empower communities through the lens of love. He does this through his Non-Profit Beautify Earth which strives to be The Cure for Sad Walls.

In today’s episode, Ruben dishes out wisdom nuggets on:

  • Reinventing yourself and creating for a bigger purpose
  • Investing time in yourself, your craft, and business
  • Not living in the in-between worlds of mediocrity
  • Showing up as your true self online and offline
  • His tips, tricks, and process for paint murals, and more

If you’re stuck in life and need some inspiration for writing your next chapter, then this episode with Ruben will no doubt empower you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 14 Aug 2019 10:00:04 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Ruben Rojas on Murals, Creating for Impact, & Avoiding Mediocrity

Our lives are like a book. It’s a story comprised of chapters strung together which reach a conclusion.

Thankfully, we’re the authors of our own story. We call the shots on how the next chapter will be written and how our story will end.

When a chapter doesn’t fit the bigger picture that you see for yourself, you have the ability to recreate and reinvent yourself to change the plot of your story.

Today’s guest was an all-star in the real estate and then the financial world. He’s experienced rock bottom and bankruptcy when the stock market crashed, which caused him to reinvent himself multiple times to get to where he is today.

I’m talking about the newest homie in the Perspective Podcast family, Ruben Rojas. He's a lifestyle artist/muralist, activist, speaker, and creative jock (it’s always nice to find more of these rare hybrids) who's making plays in sunny California.

Ruben’s mission is to create global change and to empower communities through the lens of love. He does this through his Non-Profit Beautify Earth which strives to be The Cure for Sad Walls.

In today’s episode, Ruben dishes out wisdom nuggets on:

  • Reinventing yourself and creating for a bigger purpose
  • Investing time in yourself, your craft, and business
  • Not living in the in-between worlds of mediocrity
  • Showing up as your true self online and offline
  • His tips, tricks, and process for paint murals, and more

If you’re stuck in life and need some inspiration for writing your next chapter, then this episode with Ruben will no doubt empower you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Ruben Rojas on Murals, Creating for Impact, & Avoiding Mediocrity Scotty Russell | Perspective-Collective 00:57:09 This week, I sit down with Ruben Rojas and discuss reinventing yourself, investing in your craft, and not settling for mediocrity. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Ruben Rojas and discuss reinventing yourself, investing in your craft, and not settling for mediocrity. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. ruben rojas, colton bachar, painting, side hustle, creative grind, perspective-collective, paige garland, murals, perspective podcast, scotty russell, blookah, creative fuel true full 138 2743ee9b-a5c9-44b8-9b1e-5eda2e7ba410 Celebrate W’s Like Champagne Papi (Climb Mountains & Pop Bottles Series Pt. 2/2) Celebrate All Life's W's, Whether Big or Small

Imagine you just watched your favorite sports team win a championship or witnessed a Golden Buzzer performance of a lifetime on The Voice. Wouldn't it be weird as hell if they didn't celebrate that accomplishment?

Now, think of this on a smaller scale—like getting a small $.50 raise or landing your first online sale. Isn't that something worth recognizing too?

You'd think that having any type of win, whether small or big, would be cause for some type of celebration.

However, when you're wired like I am, a lot of these small wins gets shoved to the side because there are bigger mountains to climb.

If you listened to last week's part one of this two-part episode series, you know the blessing and the curse that comes with being a mountain climber.

It's great to constantly chase becoming the best version of yourself, but at the same time, you can't lose sight of life in between the mountains.

Part two of this Climbing Mountains & Popping Bottles series is all about celebrating W's (wins), no matter how big or small they are.

The L's From Not Acknowledging W's

I've mentioned this in the past, but back in April 2016, I had a life-changing speaking opportunity at Creative South Conference.

It was the second talk I had ever given—opening for a Draplin keynote in front of a packed Springer Opera House of around 800 creative souls.

This was by far the biggest thing I've ever done. I came prepared and absolutely crushed it, which resulted in an overwhelming standing ovation.

I proceeded to go backstage, take a shot of Jameson to calm my nerves, then party the last night away.

I'm bringing this up because this talk exploded my creative career —yet I can barely remember it.

My biggest regret is failing to make time to be alone and reflect on it. Instead, I spent the next day hungover on my flight home working on an online presentation I was giving later that week.

While my full talk is on my YouTube Channel, I've still never been able to fully recreate that moment to soak up and appreciate.

Avoiding the L's

This is the driving catalyst for why I'm writing this today.

The message I'm trying to hammer in your head? You gotta pop bottles and acknowledge when good shit happens in your life.

From my experience, when you constantly ignore when things go right in your life, you make it easier to get wrapped up in negativity when taking an L (loss).

Not acknowledging wins:

  • leads to burnout because nothing is ever good enough
  • increases the odds of falling victim to comparison
  • strengthens the inner critic's voice
    Let's pivot into how we can avoid these atrocious, negative scenarios with two simple yet effective action steps.

2 Ways to Celebrate W's

Action Step #1: Acknowledge Them (duh)
This is pretty self-explanatory, and I assume you saw this coming.

Popping bottles is just a fancy metaphor for celebrating wins. Celebrating wins is just a more extravagant word for acknowledging the good things in your life.

If you're not going to figuratively or literally pop bottles to celebrate, the least you could do is acknowledge those good things.

From now on, it doesn't matter if I crush another speaking gig, celebrate a podcast download milestone, or pay off a small debt, all scenarios get acknowledged and/or celebrated by some form of:

  • ordering pizza or having a glass of wine with my wife (not so much these days with my low carb, intermittent fasting lifestyle)
  • doing a stupid ass little dance with my son Little Scotty the Third
  • writing down at least one thing I'm grateful for each day in my Creative Grind planner
  • sharing the win with my family in The Perspective-Collective Private Facebook Group
  • texting my parents/best friends or posting it in my Slack Mastermind Group
  • giving myself the day off to reflect or unplug (need to implement this one more)

Yes, all of these are minor things and most don't require any form of blowing cheddar.

More importantly, they allow me to press pause, appreciate the moment, and celebrate with other people.

Acknowledging W's helps you time stamp these milestones in your noggin, so you can easily go back and relive that moment.

THE CHALLENGE: Recognize your top win of the day by using one of my tactics or coming up with your own. Bonus points for taking a screenshot and sharing with me on your Instagram Stories.

Action Step #2. Hoard Your Victories
This tactic has been a lifesaver for me!

Some brief context: around the end of 2017, I was starting to slip into a depressed funk.

People were posting their Instagram Top 9's, and it felt like everyone:

  • created doper work than I did
  • accomplished bigger goals than I did
  • made more money than I did
  • lived a bigger, more perfect life than I did

The inner critic was beating me down and convincing me that I was a worthless turd.

The thing that snapped me back to reality was a little something I started doing at the beginning of February that year called Hoarding My Victories.

I had recently pulled myself out of another depressed funk, which you can hear all about back in episode 25: Dealing With Creative Funks & Feeling Invisible. I don't know what inspired me to do this, but I started a little running tasklist in my Wunderlist App called Good Things in 2017.

I wrote any type of positive thing that happened to me in this list.

Most of my accomplishments were small like speaking to my mom's small women's group on "How to be Resourceful & Exercise At Home When You're Over the Age of 50."

Other things I listed were huge—like selling out 400 Deneen Pottery UFO Cat mugs in under 25 minutes.

Looking back on this list of accomplishments snapped me out of my funk.

Hoarding my victories showed me that I did a lot of cool shit that year I should be proud of. It also reminded me I'm running my own race at my own pace like as mentioned back in episode 132.

I've since revisited and marked wins from 2016 to and kept this hoarding momentum going in 2018 and 2019.

Be a Wannabe Champagne Papi
To summarize this series, life is short. Be ambitious, never settle, and squeeze as much juice out of your limited existence as you can.

At the same time, don't be afraid to be a wannabe Champagne Papi and pop a bottle or two in between climbing those mountains.

Celebrate and hoard those W's. A win's a win and deserves to be acknowledged.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 7 Aug 2019 10:00:12 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ Celebrate All Life's W's, Whether Big or Small

Imagine you just watched your favorite sports team win a championship or witnessed a Golden Buzzer performance of a lifetime on The Voice. Wouldn't it be weird as hell if they didn't celebrate that accomplishment?

Now, think of this on a smaller scale—like getting a small $.50 raise or landing your first online sale. Isn't that something worth recognizing too?

You'd think that having any type of win, whether small or big, would be cause for some type of celebration.

However, when you're wired like I am, a lot of these small wins gets shoved to the side because there are bigger mountains to climb.

If you listened to last week's part one of this two-part episode series, you know the blessing and the curse that comes with being a mountain climber.

It's great to constantly chase becoming the best version of yourself, but at the same time, you can't lose sight of life in between the mountains.

Part two of this Climbing Mountains & Popping Bottles series is all about celebrating W's (wins), no matter how big or small they are.

The L's From Not Acknowledging W's

I've mentioned this in the past, but back in April 2016, I had a life-changing speaking opportunity at Creative South Conference.

It was the second talk I had ever given—opening for a Draplin keynote in front of a packed Springer Opera House of around 800 creative souls.

This was by far the biggest thing I've ever done. I came prepared and absolutely crushed it, which resulted in an overwhelming standing ovation.

I proceeded to go backstage, take a shot of Jameson to calm my nerves, then party the last night away.

I'm bringing this up because this talk exploded my creative career —yet I can barely remember it.

My biggest regret is failing to make time to be alone and reflect on it. Instead, I spent the next day hungover on my flight home working on an online presentation I was giving later that week.

While my full talk is on my YouTube Channel, I've still never been able to fully recreate that moment to soak up and appreciate.

Avoiding the L's

This is the driving catalyst for why I'm writing this today.

The message I'm trying to hammer in your head? You gotta pop bottles and acknowledge when good shit happens in your life.

From my experience, when you constantly ignore when things go right in your life, you make it easier to get wrapped up in negativity when taking an L (loss).

Not acknowledging wins:

  • leads to burnout because nothing is ever good enough
  • increases the odds of falling victim to comparison
  • strengthens the inner critic's voice
    Let's pivot into how we can avoid these atrocious, negative scenarios with two simple yet effective action steps.

2 Ways to Celebrate W's

Action Step #1: Acknowledge Them (duh)
This is pretty self-explanatory, and I assume you saw this coming.

Popping bottles is just a fancy metaphor for celebrating wins. Celebrating wins is just a more extravagant word for acknowledging the good things in your life.

If you're not going to figuratively or literally pop bottles to celebrate, the least you could do is acknowledge those good things.

From now on, it doesn't matter if I crush another speaking gig, celebrate a podcast download milestone, or pay off a small debt, all scenarios get acknowledged and/or celebrated by some form of:

  • ordering pizza or having a glass of wine with my wife (not so much these days with my low carb, intermittent fasting lifestyle)
  • doing a stupid ass little dance with my son Little Scotty the Third
  • writing down at least one thing I'm grateful for each day in my Creative Grind planner
  • sharing the win with my family in The Perspective-Collective Private Facebook Group
  • texting my parents/best friends or posting it in my Slack Mastermind Group
  • giving myself the day off to reflect or unplug (need to implement this one more)

Yes, all of these are minor things and most don't require any form of blowing cheddar.

More importantly, they allow me to press pause, appreciate the moment, and celebrate with other people.

Acknowledging W's helps you time stamp these milestones in your noggin, so you can easily go back and relive that moment.

THE CHALLENGE: Recognize your top win of the day by using one of my tactics or coming up with your own. Bonus points for taking a screenshot and sharing with me on your Instagram Stories.

Action Step #2. Hoard Your Victories
This tactic has been a lifesaver for me!

Some brief context: around the end of 2017, I was starting to slip into a depressed funk.

People were posting their Instagram Top 9's, and it felt like everyone:

  • created doper work than I did
  • accomplished bigger goals than I did
  • made more money than I did
  • lived a bigger, more perfect life than I did

The inner critic was beating me down and convincing me that I was a worthless turd.

The thing that snapped me back to reality was a little something I started doing at the beginning of February that year called Hoarding My Victories.

I had recently pulled myself out of another depressed funk, which you can hear all about back in episode 25: Dealing With Creative Funks & Feeling Invisible. I don't know what inspired me to do this, but I started a little running tasklist in my Wunderlist App called Good Things in 2017.

I wrote any type of positive thing that happened to me in this list.

Most of my accomplishments were small like speaking to my mom's small women's group on "How to be Resourceful & Exercise At Home When You're Over the Age of 50."

Other things I listed were huge—like selling out 400 Deneen Pottery UFO Cat mugs in under 25 minutes.

Looking back on this list of accomplishments snapped me out of my funk.

Hoarding my victories showed me that I did a lot of cool shit that year I should be proud of. It also reminded me I'm running my own race at my own pace like as mentioned back in episode 132.

I've since revisited and marked wins from 2016 to and kept this hoarding momentum going in 2018 and 2019.

Be a Wannabe Champagne Papi
To summarize this series, life is short. Be ambitious, never settle, and squeeze as much juice out of your limited existence as you can.

At the same time, don't be afraid to be a wannabe Champagne Papi and pop a bottle or two in between climbing those mountains.

Celebrate and hoard those W's. A win's a win and deserves to be acknowledged.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Celebrate W’s Like Champagne Papi (Climb Mountains & Pop Bottles Series Pt. 2/2) Scotty Russell | Creative Business Coach 00:19:43 This week, I discuss how to celebrate your successes by acknowledging your wins, avoiding negativity, and hoarding your victories. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I discuss how to celebrate your successes by acknowledging your wins, avoiding negativity, and hoarding your victories. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. champagne papi, colton bachar, creative grind, perspective-collective, paige garland, perspective podcast, scotty russell, celebrate wins, celebrate w's, blookah, creative fuel true full 137 410dfd55-d67b-47ef-8884-98ede31892f0 Smart Hustle & Chuck Norris (Climb Mountains & Pop Bottles Series Pt. 1/2) The Blessing & Curse of the Mountain Climbing "What's Next" Mentality

Back in episode 56, my brother Tony Diaz of Industry Print Shop shared his inspiring story of how he went from being a punk rocker in a band on the Warped Tour to starting one of the most successful print shops in the U.S.

He talked about his mentality of "climbing mountains." Whenever he accomplished his main mission, he immediately set his sights on an even bigger target.

Ya, it was cool that he accomplished something like being on the Warped Tour, but what's next?

You know the phrase, "There are two sides to every coin?" To me, to be able to climb mountains and relentlessly pursue the next big accomplishment is no doubt a blessing. At the same time, it's a curse.

The Blessing

The mountain-climbing business is a blessing as it enables you to:

  1. Tap into your potential.
  2. Cultivate a killer work ethic.

Not gonna lie, I naturally gravitate towards people who operate in this fashion and love to observe them.

I've learned that these mountain climbers never settle—they're hungry, focused, inspired, and always pursuing the next peak to tame.

They see the world through a different lens.

Their pupils are glued straight ahead and upward. There's no time to break their gaze by looking down or behind them.

Like a kid driven to dig out the prize buried in the bottom of a 90's cereal box, nothing will distract them from getting that prize.

Does this sound like you or anyone you know?

How to Know if You're a Mountain Climber Checklist

You're a mountain climber if you:

  • realize that life is short and you have to take matters into your own hands.
  • have accepted that no one is going to deliver your dream to your front door like a fresh and hot pizza from your favorite local joint.
  • welcome adversity and use failure as your fuel.
  • aren't afraid to kick your own ass and show up when it's not convenient.

Doesn't this sound like a fucking glorious modern-day creative Chuck Norris lifestyle?

How could this mindset be any other than a blessing?

If you haven't guessed it by now, I'm a mountain climber.

Trust me when I say this roundhouse kick approach to your creative grind comes with a cost.

The Curse

Seduced by "Success" & Blinded by Comparison

I transformed into a mountain climber when I got a little taste of what I thought was "success" back around 2013/2014.

I became tunnel-visioned and borderline-obsessed with my side hustle when:

  • My artwork started gaining traction on Instagram.
  • Internet people started following my art and sending me praise.
  • People started to pay me for my work.
  • I'd get asked to speak or teach at big creative conferences.

While cool shit was happening in my life, the comparison trap made it impossible to appreciate any progress I made during my climb.

I was convinced that I had gotten such a late start to the game compared to my creative peers and idols.

This eliminated my need to live in the moment and soak up wins, whether big or small.

What was the point when someone else had more followers, bigger clients, or bigger keynotes on bigger stages?

I couldn't appreciate what I had or was doing because I needed more—I was too focused on "what's next."

I thought being obsessive about climbing bigger and better mountains was the key to surpassing all these people.

The "Hustle Culture" Syndrome

Another downside to this "what's next" mentality is becoming jaded by the "Hustle Culture." You begin to believe that you have burn the candle at both ends to advance.

To ascend and dominate the next mountain, you sign your permission slip to lose sleep by working early and grinding hard late into the night.

You tell yourself it's okay to eat shitty for convenience, skip the gym, and blow off people (even loved ones) because you begin to think these things are distractions.

Next thing you know: you're burnt out, feeling like shit, have zero energy, and have no support.

Working Smarter + Self-Awareness = Smart Hustle

By all means, work your ass off. Don't let anyone tell you can't climb a mountain, as I'm all about going against the grain and making shit happen for yourself.

However, I've learned this lesson the hard way. I've gone through burnout, ruined relationships, and hating the way I felt when looking in the mirror.

Five years into my side hustle, I'm still a constant work-in-progress.

My failures have taught me that there can be a beautiful balance of working hard and not working at all.

"Cool" vs. "Not Cool"

To find this beautiful balance, I think it's important to establish "cool" vs. "not cool" scenarios.

Hitting a big milestone is "cool", but's it's more "cool" to have people in your corner to celebrate with (more on that in part two of this series).

I understand that, once in a while, you may have to do an all-nighter to hit a deadline...but accepting this as the norm is "not cool."

What's "cool" is getting sleep, taking care of your mental, physical, and even spiritual being to have the energy to work smarter, not harder.

What's "not cool" is digging yourself an early grave because you work non-stop with no light at the end of the tunnel.

What's "cool" is learning how to take breaks, delegating the non-essential, disconnecting, and having hobbies that let you recharge and refuel your inspiration tank.

If you're a mountain climber like me, these "cool" areas tend to be our biggest struggles.

This is why I've been implementing a week off from the podcast every seven weeks, so I can inject reoccurring lights at the end of the tunnel.

I'm still early into this, but it's already helped immensely. I'm not feeling as overwhelmed, and I give myself a well-deserved day off.

Be Cooler Than Chuck Norris

Yes, Chuck Norris is cool. He has his own genre of jokes, and even though the dude is almost 80, he can still kick almost anyone's ass.

However, what's cooler than being a modern-day creative Chuck Norris is kicking ass on your creative grind while still being able to see the bigger picture: the importance of health and relationships.

What I'm really trying to say is, when you're climbing mountains, don't forget to look down and live in the in-between moments.

Don't let life pass you by because you're too focused on "what's next." You can have your cake and eat it too with some "Smart Hustle."

Stick with me as Part 2 is all about popping bottles and learning how to celebrate all W's, big and small.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 31 Jul 2019 10:00:01 +0000 scotty@perspective-collective.com (Scotty Russell | Creative Business Coach) http://sidehustlersperspective.com/ The Blessing & Curse of the Mountain Climbing "What's Next" Mentality

Back in episode 56, my brother Tony Diaz of Industry Print Shop shared his inspiring story of how he went from being a punk rocker in a band on the Warped Tour to starting one of the most successful print shops in the U.S.

He talked about his mentality of "climbing mountains." Whenever he accomplished his main mission, he immediately set his sights on an even bigger target.

Ya, it was cool that he accomplished something like being on the Warped Tour, but what's next?

You know the phrase, "There are two sides to every coin?" To me, to be able to climb mountains and relentlessly pursue the next big accomplishment is no doubt a blessing. At the same time, it's a curse.

The Blessing

The mountain-climbing business is a blessing as it enables you to:

  1. Tap into your potential.
  2. Cultivate a killer work ethic.

Not gonna lie, I naturally gravitate towards people who operate in this fashion and love to observe them.

I've learned that these mountain climbers never settle—they're hungry, focused, inspired, and always pursuing the next peak to tame.

They see the world through a different lens.

Their pupils are glued straight ahead and upward. There's no time to break their gaze by looking down or behind them.

Like a kid driven to dig out the prize buried in the bottom of a 90's cereal box, nothing will distract them from getting that prize.

Does this sound like you or anyone you know?

How to Know if You're a Mountain Climber Checklist

You're a mountain climber if you:

  • realize that life is short and you have to take matters into your own hands.
  • have accepted that no one is going to deliver your dream to your front door like a fresh and hot pizza from your favorite local joint.
  • welcome adversity and use failure as your fuel.
  • aren't afraid to kick your own ass and show up when it's not convenient.

Doesn't this sound like a fucking glorious modern-day creative Chuck Norris lifestyle?

How could this mindset be any other than a blessing?

If you haven't guessed it by now, I'm a mountain climber.

Trust me when I say this roundhouse kick approach to your creative grind comes with a cost.

The Curse

Seduced by "Success" & Blinded by Comparison

I transformed into a mountain climber when I got a little taste of what I thought was "success" back around 2013/2014.

I became tunnel-visioned and borderline-obsessed with my side hustle when:

  • My artwork started gaining traction on Instagram.
  • Internet people started following my art and sending me praise.
  • People started to pay me for my work.
  • I'd get asked to speak or teach at big creative conferences.

While cool shit was happening in my life, the comparison trap made it impossible to appreciate any progress I made during my climb.

I was convinced that I had gotten such a late start to the game compared to my creative peers and idols.

This eliminated my need to live in the moment and soak up wins, whether big or small.

What was the point when someone else had more followers, bigger clients, or bigger keynotes on bigger stages?

I couldn't appreciate what I had or was doing because I needed more—I was too focused on "what's next."

I thought being obsessive about climbing bigger and better mountains was the key to surpassing all these people.

The "Hustle Culture" Syndrome

Another downside to this "what's next" mentality is becoming jaded by the "Hustle Culture." You begin to believe that you have burn the candle at both ends to advance.

To ascend and dominate the next mountain, you sign your permission slip to lose sleep by working early and grinding hard late into the night.

You tell yourself it's okay to eat shitty for convenience, skip the gym, and blow off people (even loved ones) because you begin to think these things are distractions.

Next thing you know: you're burnt out, feeling like shit, have zero energy, and have no support.

Working Smarter + Self-Awareness = Smart Hustle

By all means, work your ass off. Don't let anyone tell you can't climb a mountain, as I'm all about going against the grain and making shit happen for yourself.

However, I've learned this lesson the hard way. I've gone through burnout, ruined relationships, and hating the way I felt when looking in the mirror.

Five years into my side hustle, I'm still a constant work-in-progress.

My failures have taught me that there can be a beautiful balance of working hard and not working at all.

"Cool" vs. "Not Cool"

To find this beautiful balance, I think it's important to establish "cool" vs. "not cool" scenarios.

Hitting a big milestone is "cool", but's it's more "cool" to have people in your corner to celebrate with (more on that in part two of this series).

I understand that, once in a while, you may have to do an all-nighter to hit a deadline...but accepting this as the norm is "not cool."

What's "cool" is getting sleep, taking care of your mental, physical, and even spiritual being to have the energy to work smarter, not harder.

What's "not cool" is digging yourself an early grave because you work non-stop with no light at the end of the tunnel.

What's "cool" is learning how to take breaks, delegating the non-essential, disconnecting, and having hobbies that let you recharge and refuel your inspiration tank.

If you're a mountain climber like me, these "cool" areas tend to be our biggest struggles.

This is why I've been implementing a week off from the podcast every seven weeks, so I can inject reoccurring lights at the end of the tunnel.

I'm still early into this, but it's already helped immensely. I'm not feeling as overwhelmed, and I give myself a well-deserved day off.

Be Cooler Than Chuck Norris

Yes, Chuck Norris is cool. He has his own genre of jokes, and even though the dude is almost 80, he can still kick almost anyone's ass.

However, what's cooler than being a modern-day creative Chuck Norris is kicking ass on your creative grind while still being able to see the bigger picture: the importance of health and relationships.

What I'm really trying to say is, when you're climbing mountains, don't forget to look down and live in the in-between moments.

Don't let life pass you by because you're too focused on "what's next." You can have your cake and eat it too with some "Smart Hustle."

Stick with me as Part 2 is all about popping bottles and learning how to celebrate all W's, big and small.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Smart Hustle & Chuck Norris (Climb Mountains & Pop Bottles Series Pt. 1/2) Scotty Russell | Creative Business Coach 00:21:31 This week, I talk about being a mountain climber, celebrating your successes, taking care of yourself, and hustling the smarter and not harder. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I talk about being a mountain climber, celebrating your successes, taking care of yourself, and hustling the smarter and not harder. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, aine brennan, creative grind, perspective-collective, paige garland, perspective podcast, scotty russell, blookah, chuck norris, comparison trap, smart hustle, creative fuel true full 136 629ce1f6-bb94-4a22-8df3-9b249c3326fc Lauren Dickens on Blazing Your Own Successful Path & Fighting Burnout Lauren Dickens on Blazing Your Own Successful Path & Fighting Burnout

Two things we all deal with as we relentlessly pursue "success" in our creative grinds? The comparison trap and burnout.

Often, one fuels the other and vice versa. You compare your work and consistency to those who seem to be doing more, and it's all-too-easy to burn yourself out.

Or you get burnt out because you're not living the curated life people seem to be living on your phone.

Those are just a few examples, but I'm sure you could think of 50 more scenarios off the top of your dome in less than a minute.

That's because we all struggle with these dilemmas. I personally feel it's because many of us, including myself, haven't defined success for ourselves. We're wrapped up in what success is for others.

Today's guest, ever since she was a curious young girl trying to figure out her place in the world, has been blazing her own path and defining what success means for her.

I'm talking about my talented friend Lauren Dickens. She is the All-Star of Type, the MVP of Branding, and the reigning Player of the Year when it comes to Illustrations.

She slays work from her home court of Austin, Texas, for some of the biggest brands in the world like Facebook, Target, and SXSW (to name a few).

Today "El Dick" and I go deep on:

  • Tips and process for client relationships, pitching, and presenting
  • How constraints breed creativity with your work
  • How to defined your own success
  • How to light your spark when you're burnt out
  • Typography, the NBA, chickens with old lady names, and more.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 24 Jul 2019 10:00:16 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Lauren Dickens on Blazing Your Own Successful Path & Fighting Burnout

Two things we all deal with as we relentlessly pursue "success" in our creative grinds? The comparison trap and burnout.

Often, one fuels the other and vice versa. You compare your work and consistency to those who seem to be doing more, and it's all-too-easy to burn yourself out.

Or you get burnt out because you're not living the curated life people seem to be living on your phone.

Those are just a few examples, but I'm sure you could think of 50 more scenarios off the top of your dome in less than a minute.

That's because we all struggle with these dilemmas. I personally feel it's because many of us, including myself, haven't defined success for ourselves. We're wrapped up in what success is for others.

Today's guest, ever since she was a curious young girl trying to figure out her place in the world, has been blazing her own path and defining what success means for her.

I'm talking about my talented friend Lauren Dickens. She is the All-Star of Type, the MVP of Branding, and the reigning Player of the Year when it comes to Illustrations.

She slays work from her home court of Austin, Texas, for some of the biggest brands in the world like Facebook, Target, and SXSW (to name a few).

Today "El Dick" and I go deep on:

  • Tips and process for client relationships, pitching, and presenting
  • How constraints breed creativity with your work
  • How to defined your own success
  • How to light your spark when you're burnt out
  • Typography, the NBA, chickens with old lady names, and more.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Lauren Dickens on Blazing Your Own Successful Path & Fighting Burnout Scotty Russell | Perspective-Collective 00:58:38 This week, I sit down with Lauren Dickens @el_dick and talk about client relationships, defining your own success, and lighting your own spark. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Lauren Dickens @el_dick and talk about client relationships, defining your own success, and lighting your own spark. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. presenting, colton bachar, creative burnout, el dick, aine brennan, defining your own success, creative grind, lauren dickens, paige garland, client relationships, creative block, pitching, blookah, creative fuel true full 135 40276d82-0f97-423b-a88d-6777f480d439 Pretty Useful Co on Taking Action & Protecting Your Time Pretty Useful Co. on Taking Action & Protecting Your Time

I've learned that people trying to work a side hustle struggle with two things: getting started and valuing their time.

Getting started can be paralyzing. If you don't have a plan, strategy, or ability to show up regardless of what people will think, it’s practically impossible to take action.

When you don't value your time, it's hard to know when to say no, when to charge more, or when to create boundaries.

I personally believe you won't succeed in transforming your hobbies into a monetized side hustle or business without cultivating these two skills.

Cultivating those two skills will no doubt help you fail faster, overcome adversity, and maximize your progress.

Hailing from Memphis, Tennessee, Allie and Clare of Pretty Useful Co. crush these two areas in their personal lives and side hustles. They make clever goods for fun people that are...pretty useful (like their notorious pin keeper).

They've turned a passion project into a monetized side-business, and I feel their experience and knowledge will definitely help you figure out your next step in your creative grind—whether you pursue merch or not.

Today, Pretty Useful Co. and I talk about:

  • Protecting your time
  • Taking action, which leads to inspiration/motivation
  • Starting your own merch business
  • Setting boundaries for yourself
  • Corgis, Vendors, Processes, Pizza, and more

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 17 Jul 2019 10:00:27 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Pretty Useful Co. on Taking Action & Protecting Your Time

I've learned that people trying to work a side hustle struggle with two things: getting started and valuing their time.

Getting started can be paralyzing. If you don't have a plan, strategy, or ability to show up regardless of what people will think, it’s practically impossible to take action.

When you don't value your time, it's hard to know when to say no, when to charge more, or when to create boundaries.

I personally believe you won't succeed in transforming your hobbies into a monetized side hustle or business without cultivating these two skills.

Cultivating those two skills will no doubt help you fail faster, overcome adversity, and maximize your progress.

Hailing from Memphis, Tennessee, Allie and Clare of Pretty Useful Co. crush these two areas in their personal lives and side hustles. They make clever goods for fun people that are...pretty useful (like their notorious pin keeper).

They've turned a passion project into a monetized side-business, and I feel their experience and knowledge will definitely help you figure out your next step in your creative grind—whether you pursue merch or not.

Today, Pretty Useful Co. and I talk about:

  • Protecting your time
  • Taking action, which leads to inspiration/motivation
  • Starting your own merch business
  • Setting boundaries for yourself
  • Corgis, Vendors, Processes, Pizza, and more

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Pretty Useful Co on Taking Action & Protecting Your Time Scotty Russell | Perspective-Collective 00:54:27 This week, I sit down with Allie and Clare of Pretty Useful CO and discuss protecting your time, taking action, and starting your own merch business. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Allie and Clare of Pretty Useful CO and discuss protecting your time, taking action, and starting your own merch business. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. protecting your time, colton bachar, aine brennan, clare, pretty useful co, creative grind, perspective-collective, merch, paige garland, setting boundaries, perspective podcast, side hustles, blookah, allie, creative fuel true full 134 7b1f5fc1-5442-4605-8895-d166f8c2ebe5 Grits on Side Hustling, Finding Your Niche, & Staying in Your Lane Grits on Side Hustling, Finding Your Niche, & Staying in Your Lane

Have you ever had someone in passing conversation ask you, "Are ya workin' hard or hardly workin'?"

I used to get this from some of the older folks who would come through my cash register when I worked for a Midwest Grocery Chain called Hy-Vee.

Of course, my answer was always, "Hardly workin'."

When I think about this phrase now, I feel most people I come across are hardly workin'. They're the same ones complaining that nothing good is poppin' off in their lives when, in reality, they're coasting and seeking shortcuts.

At the end of the day, hard work pays off—and there aren't too many people working harder than today's guests.

I'm talking about Reuben and Toya Levi who tag team Grits. It's more than just dope merch flexin' Reuben's design and handy craft: it's a Southern Lifestyle Black Americana brand out of Houston, Texas, that has gained national attention with no signs of slowing down.

Grits started off as a passion project but has transformed into something bigger that educates, inspires, and, of course, decks us out in some of the the finest threads in the game.

Today, Reuben and Toya share:

  • The value of side hustling
  • The power of personal projects
  • Tips on finding your niche and creating loyal fans
  • Working hard and taking risks = aka No Grits, No Glory
  • As well as their Green Book Project, pizza, and more

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 10 Jul 2019 10:00:02 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Grits on Side Hustling, Finding Your Niche, & Staying in Your Lane

Have you ever had someone in passing conversation ask you, "Are ya workin' hard or hardly workin'?"

I used to get this from some of the older folks who would come through my cash register when I worked for a Midwest Grocery Chain called Hy-Vee.

Of course, my answer was always, "Hardly workin'."

When I think about this phrase now, I feel most people I come across are hardly workin'. They're the same ones complaining that nothing good is poppin' off in their lives when, in reality, they're coasting and seeking shortcuts.

At the end of the day, hard work pays off—and there aren't too many people working harder than today's guests.

I'm talking about Reuben and Toya Levi who tag team Grits. It's more than just dope merch flexin' Reuben's design and handy craft: it's a Southern Lifestyle Black Americana brand out of Houston, Texas, that has gained national attention with no signs of slowing down.

Grits started off as a passion project but has transformed into something bigger that educates, inspires, and, of course, decks us out in some of the the finest threads in the game.

Today, Reuben and Toya share:

  • The value of side hustling
  • The power of personal projects
  • Tips on finding your niche and creating loyal fans
  • Working hard and taking risks = aka No Grits, No Glory
  • As well as their Green Book Project, pizza, and more

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Grits on Side Hustling, Finding Your Niche, & Staying in Your Lane Scotty Russell | Perspective-Collective 00:52:21 Today, I sit down with Reuben and Toya Levi of Grits and discuss the value of side hustles, the power of personal projects, and how to find your niche. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today, I sit down with Reuben and Toya Levi of Grits and discuss the value of side hustles, the power of personal projects, and how to find your niche. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, aine brennan, creative grind, reuben levi, finding your niche, perspective-collective, passion projects, paige garland, grits, perspective podcast, side hustles, toya levi, creative fuel true full 133 b5c6e544-7a19-453c-9c5c-626ea8354594 Marathon Mindset | Run Your Own Damn Race at Your Own Damn Pace Run Your Own Race & Avoid the Comparison Trap

“Never compare your beginning to someone else’s middle.” – Jon Acuff from his book Start.

I often allowed comparison to paralyze me from becoming the person I’m supposed to become. Much of that comparison stems from the social world of the internet.

I have a love/hate relationship with social media. I feel fortunate enough to know how life worked before it, as well as experience the rise of it.

In high school, I was on the early days of MySpace and felt the dopamine rush that notifications give you.

When I graduated in 2006, I joined the new wave of Facebook. You actually needed a college email to get access, long before your parents and grandparents were on that shit.

In 2013, I joined Instagram. In 2o14, I shifted to using it as a business portfolio. That’s when my life as a creative drastically changed, as I started to take my craft and message more seriously.

The Beautiful Toxicity of Social Media

Social media is a huge blessing in my life. It gives me confidence in myself and my work after spending the majority of life with none.

It has helped me find my creative community. This community lets me cultivate incredible relationships with like-minded nerds and freaks that geek out over the weird shit I do.

It’s given me a platform to spread good vibes, cast a spotlight on others, and speak up for things I believe in.

At the same time, though, social media has become a trap—not to mention a time suck when we don’t intentionally use it as a tool.

Social media truly is a beautiful thing. At the same time, it can be toxic as fuck.

It trains us to compare our lives and our work to our peers or to the legends we idolize.

We operate from a mindset of lack and have become the it’s never enough culture.

We constantly seek what someone else has and easily lose sight of what’s important—what we already have.

Who cares if we have 500 followers when Sally Jane has 5,000?

Sally Jane feels shitty because Billy Bob has 50k.

Billy Bob is bumming hard because Gertrude Baggins has 500k.

We’re forever running in a hamster wheel trying to play “catch up” when, in reality, we’re running our own race.

Marathon > Sprint

You’ve probably heard this a hundred times, but the race we’re running isn’t a sprint—it’s a lifelong marathon. It’s not a microwavable 100-meter sprint, it’s a slow, day-by-day grind that requires lots of practice, patience, and persistence.

You have your own starting point, no matter your age and experience.

You run at your own pace. Sometimes times you need to push the pedal through the floor and bust your ass. Other times, you have to pump your breaks and deal with the ebb and flow of life.

Your destination is different as your finish line is unique to you. There’s no GPS that’s going to give you step-by-step directions.

Your race is your own, so run your own race.

Stop Robbing Yourself

Teddy Roosevelt said, “Comparison is the greatest thief of joy.” We are constantly sticking ourselves up with the gunpoint of comparison.

Don’t let the cool shit others do rob you from making the cool shit you’re supposed to be creating.

Don’t let the incredible things people within and outside your circle are doing rob you from becoming incredible too.

Erase the comparison you’ll face in your dream that you chase. If that’s the case, you gotta embrace that you’re running your own race at your own pace to a different destination or place.

P.S. I hate running.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 26 Jun 2019 10:00:12 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Run Your Own Race & Avoid the Comparison Trap

“Never compare your beginning to someone else’s middle.” – Jon Acuff from his book Start.

I often allowed comparison to paralyze me from becoming the person I’m supposed to become. Much of that comparison stems from the social world of the internet.

I have a love/hate relationship with social media. I feel fortunate enough to know how life worked before it, as well as experience the rise of it.

In high school, I was on the early days of MySpace and felt the dopamine rush that notifications give you.

When I graduated in 2006, I joined the new wave of Facebook. You actually needed a college email to get access, long before your parents and grandparents were on that shit.

In 2013, I joined Instagram. In 2o14, I shifted to using it as a business portfolio. That’s when my life as a creative drastically changed, as I started to take my craft and message more seriously.

The Beautiful Toxicity of Social Media

Social media is a huge blessing in my life. It gives me confidence in myself and my work after spending the majority of life with none.

It has helped me find my creative community. This community lets me cultivate incredible relationships with like-minded nerds and freaks that geek out over the weird shit I do.

It’s given me a platform to spread good vibes, cast a spotlight on others, and speak up for things I believe in.

At the same time, though, social media has become a trap—not to mention a time suck when we don’t intentionally use it as a tool.

Social media truly is a beautiful thing. At the same time, it can be toxic as fuck.

It trains us to compare our lives and our work to our peers or to the legends we idolize.

We operate from a mindset of lack and have become the it’s never enough culture.

We constantly seek what someone else has and easily lose sight of what’s important—what we already have.

Who cares if we have 500 followers when Sally Jane has 5,000?

Sally Jane feels shitty because Billy Bob has 50k.

Billy Bob is bumming hard because Gertrude Baggins has 500k.

We’re forever running in a hamster wheel trying to play “catch up” when, in reality, we’re running our own race.

Marathon > Sprint

You’ve probably heard this a hundred times, but the race we’re running isn’t a sprint—it’s a lifelong marathon. It’s not a microwavable 100-meter sprint, it’s a slow, day-by-day grind that requires lots of practice, patience, and persistence.

You have your own starting point, no matter your age and experience.

You run at your own pace. Sometimes times you need to push the pedal through the floor and bust your ass. Other times, you have to pump your breaks and deal with the ebb and flow of life.

Your destination is different as your finish line is unique to you. There’s no GPS that’s going to give you step-by-step directions.

Your race is your own, so run your own race.

Stop Robbing Yourself

Teddy Roosevelt said, “Comparison is the greatest thief of joy.” We are constantly sticking ourselves up with the gunpoint of comparison.

Don’t let the cool shit others do rob you from making the cool shit you’re supposed to be creating.

Don’t let the incredible things people within and outside your circle are doing rob you from becoming incredible too.

Erase the comparison you’ll face in your dream that you chase. If that’s the case, you gotta embrace that you’re running your own race at your own pace to a different destination or place.

P.S. I hate running.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Marathon Mindset | Run Your Own Damn Race at Your Own Damn Pace Scotty Russell | Perspective-Collective 00:16:52 This week, I talk about battling comparison, viewing social media in a positive way, and running your own race at your own pace. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I talk about battling comparison, viewing social media in a positive way, and running your own race at your own pace. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. social media, colton bachar, aine brennan, perspective-collective, paige garland, perspective podcast, finding clarity, change your perspective, comparison trap true full 132 0ad10254-18b7-4d5a-894f-0dea5245b6e7 Brooke Robinson of Goodtype on Connecting with Yourself to Find Your Art Brooke Robinson of Goodtype on Connecting with Yourself to Find Your Art

"Some things are better off not being spread too thin: you and peanut butter."

I couldn't find the owner of this quote, but it definitely hit home as someone who loves peanut butter and piles too many things on my plate.

We love to be busy—at least I do. Often, when we're busy, we focus on the wrong things and tend to fall short of the essentials like self-care.

It's important to unplug and connect with ourselves. Doing so not only helps us become more self-aware and grow, but it spills over into our creative grind and business pursuits.

Today's guest is someone who knows how to unplug and squeeze the most juice out of life.

She's also a spark plug for thousands of people by providing them confidence, connection, and community.

I'm talking about my good friend Brooke Robinson, the wizard pulling the strings behind the giant lettering Instagram account and global community Goodtype.

Brooke has an inspiring story: she stayed at a day job too long and then made the leap to take Goodtype full-time. She does this all while still making time for murals, travel, relationships, and mental/physical fitness.

In today's episode, Brook dishes out sage wisdom on:

  • Dealing with the curve balls in life
  • Taking care of yourself physically and mentally
  • Connecting with yourself to find your art
  • Standing out and getting your work featured on Goodtype
  • Pizza, meditation, the outdoors, and more.

She's also doing a killer fundraiser through Goodtype for the Flatwater Foundation to raise money for mental health support for individuals or families dealing with cancer.

She goes more in-depth in the episode, but if you want to learn and support, the link is in the show notes.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 19 Jun 2019 10:00:09 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Brooke Robinson of Goodtype on Connecting with Yourself to Find Your Art

"Some things are better off not being spread too thin: you and peanut butter."

I couldn't find the owner of this quote, but it definitely hit home as someone who loves peanut butter and piles too many things on my plate.

We love to be busy—at least I do. Often, when we're busy, we focus on the wrong things and tend to fall short of the essentials like self-care.

It's important to unplug and connect with ourselves. Doing so not only helps us become more self-aware and grow, but it spills over into our creative grind and business pursuits.

Today's guest is someone who knows how to unplug and squeeze the most juice out of life.

She's also a spark plug for thousands of people by providing them confidence, connection, and community.

I'm talking about my good friend Brooke Robinson, the wizard pulling the strings behind the giant lettering Instagram account and global community Goodtype.

Brooke has an inspiring story: she stayed at a day job too long and then made the leap to take Goodtype full-time. She does this all while still making time for murals, travel, relationships, and mental/physical fitness.

In today's episode, Brook dishes out sage wisdom on:

  • Dealing with the curve balls in life
  • Taking care of yourself physically and mentally
  • Connecting with yourself to find your art
  • Standing out and getting your work featured on Goodtype
  • Pizza, meditation, the outdoors, and more.

She's also doing a killer fundraiser through Goodtype for the Flatwater Foundation to raise money for mental health support for individuals or families dealing with cancer.

She goes more in-depth in the episode, but if you want to learn and support, the link is in the show notes.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Brooke Robinson of Goodtype on Connecting with Yourself to Find Your Art Scotty Russell | Perspective-Collective 00:45:24 This week, I sit down with Brooke Robinson of Goodtype and discuss taking care of your physical and mental health, connecting with yourself to find your art, and getting featured on the Goodtype Instagram. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Brooke Robinson of Goodtype and discuss taking care of your physical and mental health, connecting with yourself to find your art, and getting featured on the Goodtype Instagram. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, hand lettering, creative grind, strength in letters, perspective-collective, paige garland, brooke robinson, perspective podcast, scotty russell, mental health, blookah, goodtype, flatwater foundation, creative fuel true full 131 e16c869e-1735-407e-bf59-a853f015687f Musketon on Passion Projects, Pushing Your Limits, & Adobe Illustrator Musketon on Passion Projects, Pushing Your Limits, & Adobe Illustrator

Often, as creatives, we take things too seriously and forget why we got started doing this in the first place.

We get obsessed with social vanity metrics to fuel our worth. Our happiness is often gauged by analytics and performance.

At the end of the day, we can’t lose sight of how much fun it is doing work that lights us up. We can still keep that artistic play and curiosity at the core, but implement some strategy behind it when hitting publish.

As my friend Michael Fugoso AKA The Fugstrator says, “Think like an artist, but execute like a designer.”

Today’s guest is someone who uses passion projects to push his limits and attract new work. He treats his work like play, which leads to working with massive brands like Nike, Hypebeast, Mazda, MTV, and Coca-Cola.

I’m talking about Bert Dries, a guru when it comes to all things Vector and Adobe Illustrator.

Today, Bert and I cover topics like:

  • Getting to where he is today
  • Challenging yourself and pushing your limits
  • The importance of intention + concepts + context
  • Investing in yourself and passion projects
  • His biggest tips and plugins for Adobe Illustrator plus more

He’s also an open book and loves to share what he knows, which is why I want to hype his Skillshare class he recently came out with—his process of how to Design with Textures in Illustrator.

If you’re needing a little extra fire to push yourself and your work to the next level, then this ‘sode with Musketon was made for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 12 Jun 2019 13:14:17 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Musketon on Passion Projects, Pushing Your Limits, & Adobe Illustrator

Often, as creatives, we take things too seriously and forget why we got started doing this in the first place.

We get obsessed with social vanity metrics to fuel our worth. Our happiness is often gauged by analytics and performance.

At the end of the day, we can’t lose sight of how much fun it is doing work that lights us up. We can still keep that artistic play and curiosity at the core, but implement some strategy behind it when hitting publish.

As my friend Michael Fugoso AKA The Fugstrator says, “Think like an artist, but execute like a designer.”

Today’s guest is someone who uses passion projects to push his limits and attract new work. He treats his work like play, which leads to working with massive brands like Nike, Hypebeast, Mazda, MTV, and Coca-Cola.

I’m talking about Bert Dries, a guru when it comes to all things Vector and Adobe Illustrator.

Today, Bert and I cover topics like:

  • Getting to where he is today
  • Challenging yourself and pushing your limits
  • The importance of intention + concepts + context
  • Investing in yourself and passion projects
  • His biggest tips and plugins for Adobe Illustrator plus more

He’s also an open book and loves to share what he knows, which is why I want to hype his Skillshare class he recently came out with—his process of how to Design with Textures in Illustrator.

If you’re needing a little extra fire to push yourself and your work to the next level, then this ‘sode with Musketon was made for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Musketon on Passion Projects, Pushing Your Limits, & Adobe Illustrator Scotty Russell | Perspective-Collective 00:55:44 This week, I sit down with Bert Dries AKA Musketon and discuss passion projects, pushing our limits, and Adobe Illustrator. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Bert Dries AKA Musketon and discuss passion projects, pushing our limits, and Adobe Illustrator. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. musketon, colton bachar, adobe illustrator, vector illustration, aine brennan, perspective-collective, pushing your limits, passion projects, paige garland, perspective podcast, blookah true full 130 3f74a8d4-0123-48fa-9914-6c56041fbd3a You Got This – You’re Not a Worthless Turd, You’re a Priceless Pizza Gem The Motto: You Got This

If you happen to stick around to the end of each episode, you know I sign off with "Keep showing up, keep putting in the work, and keep creating—you got this."

This phrase originated from having internal dialogues in my head—and I promise you I'm not crazy.

It's no secret that I'm a big believer in affirmations and positive self-talk. The inner critic in me is alive and well, and I have to do my part each day to shout over its negative and draining influence.

If you're like me, you struggle with the comparison trap.

There's always someone who has what you desire: a better financial situation, more followers, killer clientele, better physical appearance, etc. Operating from this mindset of lack—instead of abundance—can really fuck you up.

Comparison has robbed me of so much joy in my life and has severely damaged my confidence on multiple occasions.

"You got this" is the motto. It's my battle cry to fight back and keep pushing forward along my creative path.

It's the motto I need to get back up to the plate each day and keep swinging after striking out.

Ritual Fuel

Once I began tapping into my potential around the age of 24 through 26, "You got this" became my pre-game ritual before any feat that required a little bit of courage.

It's become my fuel before or during events like:

  • rec league basketball games
  • a heavy set or an intense cardio session in the gym
  • before speeches or workshops
  • sending a proposal to a client
  • heading into a full plate of work at the day job
  • throwing the first paint down on a mural
  • when my wife went into labor and the early days of being a dad

In the beginning, it didn't have a profound impact on me. However, when I continued to drill it in my head, my brain believed it more and more. I'm to the point, where these words not only ground me, but they empower me and give me confidence that I'll figure it out just like I always do.

You're Not a Worthless Turd

I drop this at the end of each episode in hopes of empowering you and lighting you up with a dose of inspiration. It's hard to do this shit on our own; sometimes we need to know we have someone else in our corner rooting for us and coaching us to become our best selves.

That's why I do the podcast, and that's the person I want to be—the one in your corner when the comparison trap is getting the best of you.

I want to drill this in your head so you can use it as fuel to drown out the inner critic who's trying to convince you that you're a worthless turd.

You're not a worthless turd.

You're a priceless gem in the shape of a glorious slice of pizza, and you were meant to do incredible things.

It's hard to discover your worth if you don't show up and dig deep to reveal your potential gifts.

Keep digging deep, and don't be afraid to shower yourself with positive self-talk. Who cares if people think you're crazy?

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 5 Jun 2019 10:00:12 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Motto: You Got This

If you happen to stick around to the end of each episode, you know I sign off with "Keep showing up, keep putting in the work, and keep creating—you got this."

This phrase originated from having internal dialogues in my head—and I promise you I'm not crazy.

It's no secret that I'm a big believer in affirmations and positive self-talk. The inner critic in me is alive and well, and I have to do my part each day to shout over its negative and draining influence.

If you're like me, you struggle with the comparison trap.

There's always someone who has what you desire: a better financial situation, more followers, killer clientele, better physical appearance, etc. Operating from this mindset of lack—instead of abundance—can really fuck you up.

Comparison has robbed me of so much joy in my life and has severely damaged my confidence on multiple occasions.

"You got this" is the motto. It's my battle cry to fight back and keep pushing forward along my creative path.

It's the motto I need to get back up to the plate each day and keep swinging after striking out.

Ritual Fuel

Once I began tapping into my potential around the age of 24 through 26, "You got this" became my pre-game ritual before any feat that required a little bit of courage.

It's become my fuel before or during events like:

  • rec league basketball games
  • a heavy set or an intense cardio session in the gym
  • before speeches or workshops
  • sending a proposal to a client
  • heading into a full plate of work at the day job
  • throwing the first paint down on a mural
  • when my wife went into labor and the early days of being a dad

In the beginning, it didn't have a profound impact on me. However, when I continued to drill it in my head, my brain believed it more and more. I'm to the point, where these words not only ground me, but they empower me and give me confidence that I'll figure it out just like I always do.

You're Not a Worthless Turd

I drop this at the end of each episode in hopes of empowering you and lighting you up with a dose of inspiration. It's hard to do this shit on our own; sometimes we need to know we have someone else in our corner rooting for us and coaching us to become our best selves.

That's why I do the podcast, and that's the person I want to be—the one in your corner when the comparison trap is getting the best of you.

I want to drill this in your head so you can use it as fuel to drown out the inner critic who's trying to convince you that you're a worthless turd.

You're not a worthless turd.

You're a priceless gem in the shape of a glorious slice of pizza, and you were meant to do incredible things.

It's hard to discover your worth if you don't show up and dig deep to reveal your potential gifts.

Keep digging deep, and don't be afraid to shower yourself with positive self-talk. Who cares if people think you're crazy?

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> You Got This – You’re Not a Worthless Turd, You’re a Priceless Pizza Gem Scotty Russell | Perspective-Collective 00:15:55 This week, I discuss struggling with comparison and self-criticism. I'm here to remind you you're a priceless gem and not a worthless turd. You got this! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I discuss struggling with comparison and self-criticism. I'm here to remind you you're a priceless gem and not a worthless turd. You got this! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, creative grind, you got this, perspective-collective, perspective collective, paige garland, coffee drawing, worthless turd, perspective podcast, scotty russell, blookah, motivation, comparison trap, creative fuel true full 129 bea53252-72dd-4cbf-888f-28c4c1736ca7 Show Up & Be Your Truest, Weirdest Self—the Weirder the Better Your Permission Slip to Be Weird
I grew up under the impression that being weird was a bad thing. Being weird got you picked on and bullied. Being normal is what helped you fit in.

I was definitely a weirdo growing up. Getting severely bullied made it hard for me to express myself as I got older.

Popularity and acceptance are what I craved, so I did everything in my power to "blend in" with the cool crowd.

It's funny how the theme has changed now that we're creative adults.

We're told not to lose that child-like imagination.

We're told being weird is a good thing and that showcasing your uniqueness is how you'll stand out.

Back in episode 81, I gave you 3 Super Convincing Reasons to Show Your Weird and Wave Your Freak Flag.

That episode was more of a permission slip for me to dig deep on the weird shit I loved as a kid and the weird shit I love as an immature adult.

After attending Crop Conference last month, some of the biggest juggernauts in the creative realm all touched on this theme of embracing your weird—it just so happens they are all past guests on the podcast as well.

I felt inspired to combine their episodes with my thoughts and go deeper on this weird subject of showing your weird.

Today's episode is now a permission slip for you to connect the dots of your weirdness as a kid with your weirdness as an adult. Of course, I'm dishing out a fun drawing challenge with this to give you something to act on. More details on this at the end.

Let's start with going over the juggernaut speaker quotes from Crop and use those as our foundation.

Crop Conference Fuel

James Victore
During James's keynote, he talked a bit about his book Feck Perfuction. In his book and one of the messages he constantly drives home to creatives is the quote of, "The things that made you weird as a kid make you great today."

This quote formed the theme for today's assignment and got me thinking about all the weird things I loved as the kid and how those weird things influence me today.

You can listen to James back on episode 117 of the podcast.

Jon Contino
Jon Contino's talk was literally titled Born Weird.

He embraces the shit that's made him weird in his past and influenced his style and the person he's become today. A quote that resonates with me the most was when he said, "Creatives get to be weird forever."

He said that shit with so much conviction that it let me know I'm going in the right direction.

You can listen to Jon back on episode 123 of the podcast.

Lauren Hom
Last, but definitely not least, Lauren Hom rocked the stage and dropped some gems about how her passion projects spoke to her inner weirdo.

I'm meshing two quotes into one here when she said, "Embrace your inner weird. The things you love outside of design are the things you should explore in your work."

It got me thinking: how can I incorporate the weird things I loved in the past and in the present and show more of it in my work? Again, more fuel to this drawing challenge I'm giving you shortly.

You can listen to Lauren back on episode 75 of the podcast.

My Past & Present Weirdness
Since I've been back from the conference, I gave myself a little homework assignment to dig deep into the weird shit I was obsessed about when I was a kid.

In no particular order, things I loved as a kid:

  • Pizza
  • Aliens and outer space
  • Anything paranormal and supernatural
  • Trees, clouds, and sun rays
  • Cartoons: Ninja Turtles, Power Rangers, Rugrats, Reading Rainbow
  • Bob Ross
  • Football and Basketball Cards
  • Dragons and Grim Reapers
  • Video games
  • Pokemon and Zelda on Gameboy
  • Mario on Nintendo
  • Shaq-F, Sonic, and Tecmo Superbowl on Sega
  • Final Fantasy, Tony Hawk, Madden, and Spyro on PlayStation
  • Cool S
  • Pencils, fine liners, black and white, and details over white space
  • Laffy Taffy Jokes

The things I love as an immature adult:

  • Pizza
  • Aliens and outer space
  • Anything paranormal and supernatural
  • Trees, clouds, and sun rays
  • Coffee
  • Cats
  • Art supplies
  • Game of Thrones
  • Puns, Dad Jokes, Wordplay, and Alliteration
  • Pencils, fine liners, black and white, and details over white space
  • Fitness

When I list out my past and present weird obsessions, I can easily start connecting the dots and see the overlap in my work.

The Future Weird of Perspective-Collective
As I niche down and start the next chapter of Perspective-Collective, there are a few things I'm tapping into as I grow to know more about myself.

My goal isn't to attract and appeal to the widest audience possible like it once was.

In this day and age of social media, people crave an authentic connection to those who aren't afraid to be their true selves in their work—both online and offline.

I realize it's more important than ever to wave my freak flag with pride. Doing so helps me attract the right type of freaks to my tribe who vibe to my own flavor of weird. The rest can unfollow, and hopefully, they'll find their own community of like-minded weirdos.

Waving my freak flag moving forward involves understanding, embracing, and showing those weird things that make me unique from my past and present to shape my future.

That's where this challenge comes to play if you're vibin' to today's message.

The Challenge: Show Your Weird #PCFlashSheet
I want you to create a flash sheet (a collective collage of drawings) of the things that made you weird as a kid and now as an adult.

Use my episode artwork today as an example or search Flash Sheet on Instagram or Pinterest to get a better idea of what I'm talking about.

Tag me on Instagram on both my @prspctv_cllctv and @perspectivepodcast accounts and use #PCFlashSheet to make sure I see it.

That's it! Use color, go black and white, make a photo collage, whatever you want.

I'm hoping today's message and this challenge gets you one step closer to showing up and being your truest, weirdest self—the weirder the better.

Enjoy This Episode?
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 29 May 2019 10:00:09 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Your Permission Slip to Be Weird
I grew up under the impression that being weird was a bad thing. Being weird got you picked on and bullied. Being normal is what helped you fit in.

I was definitely a weirdo growing up. Getting severely bullied made it hard for me to express myself as I got older.

Popularity and acceptance are what I craved, so I did everything in my power to "blend in" with the cool crowd.

It's funny how the theme has changed now that we're creative adults.

We're told not to lose that child-like imagination.

We're told being weird is a good thing and that showcasing your uniqueness is how you'll stand out.

Back in episode 81, I gave you 3 Super Convincing Reasons to Show Your Weird and Wave Your Freak Flag.

That episode was more of a permission slip for me to dig deep on the weird shit I loved as a kid and the weird shit I love as an immature adult.

After attending Crop Conference last month, some of the biggest juggernauts in the creative realm all touched on this theme of embracing your weird—it just so happens they are all past guests on the podcast as well.

I felt inspired to combine their episodes with my thoughts and go deeper on this weird subject of showing your weird.

Today's episode is now a permission slip for you to connect the dots of your weirdness as a kid with your weirdness as an adult. Of course, I'm dishing out a fun drawing challenge with this to give you something to act on. More details on this at the end.

Let's start with going over the juggernaut speaker quotes from Crop and use those as our foundation.

Crop Conference Fuel

James Victore
During James's keynote, he talked a bit about his book Feck Perfuction. In his book and one of the messages he constantly drives home to creatives is the quote of, "The things that made you weird as a kid make you great today."

This quote formed the theme for today's assignment and got me thinking about all the weird things I loved as the kid and how those weird things influence me today.

You can listen to James back on episode 117 of the podcast.

Jon Contino
Jon Contino's talk was literally titled Born Weird.

He embraces the shit that's made him weird in his past and influenced his style and the person he's become today. A quote that resonates with me the most was when he said, "Creatives get to be weird forever."

He said that shit with so much conviction that it let me know I'm going in the right direction.

You can listen to Jon back on episode 123 of the podcast.

Lauren Hom
Last, but definitely not least, Lauren Hom rocked the stage and dropped some gems about how her passion projects spoke to her inner weirdo.

I'm meshing two quotes into one here when she said, "Embrace your inner weird. The things you love outside of design are the things you should explore in your work."

It got me thinking: how can I incorporate the weird things I loved in the past and in the present and show more of it in my work? Again, more fuel to this drawing challenge I'm giving you shortly.

You can listen to Lauren back on episode 75 of the podcast.

My Past & Present Weirdness
Since I've been back from the conference, I gave myself a little homework assignment to dig deep into the weird shit I was obsessed about when I was a kid.

In no particular order, things I loved as a kid:

  • Pizza
  • Aliens and outer space
  • Anything paranormal and supernatural
  • Trees, clouds, and sun rays
  • Cartoons: Ninja Turtles, Power Rangers, Rugrats, Reading Rainbow
  • Bob Ross
  • Football and Basketball Cards
  • Dragons and Grim Reapers
  • Video games
  • Pokemon and Zelda on Gameboy
  • Mario on Nintendo
  • Shaq-F, Sonic, and Tecmo Superbowl on Sega
  • Final Fantasy, Tony Hawk, Madden, and Spyro on PlayStation
  • Cool S
  • Pencils, fine liners, black and white, and details over white space
  • Laffy Taffy Jokes

The things I love as an immature adult:

  • Pizza
  • Aliens and outer space
  • Anything paranormal and supernatural
  • Trees, clouds, and sun rays
  • Coffee
  • Cats
  • Art supplies
  • Game of Thrones
  • Puns, Dad Jokes, Wordplay, and Alliteration
  • Pencils, fine liners, black and white, and details over white space
  • Fitness

When I list out my past and present weird obsessions, I can easily start connecting the dots and see the overlap in my work.

The Future Weird of Perspective-Collective
As I niche down and start the next chapter of Perspective-Collective, there are a few things I'm tapping into as I grow to know more about myself.

My goal isn't to attract and appeal to the widest audience possible like it once was.

In this day and age of social media, people crave an authentic connection to those who aren't afraid to be their true selves in their work—both online and offline.

I realize it's more important than ever to wave my freak flag with pride. Doing so helps me attract the right type of freaks to my tribe who vibe to my own flavor of weird. The rest can unfollow, and hopefully, they'll find their own community of like-minded weirdos.

Waving my freak flag moving forward involves understanding, embracing, and showing those weird things that make me unique from my past and present to shape my future.

That's where this challenge comes to play if you're vibin' to today's message.

The Challenge: Show Your Weird #PCFlashSheet
I want you to create a flash sheet (a collective collage of drawings) of the things that made you weird as a kid and now as an adult.

Use my episode artwork today as an example or search Flash Sheet on Instagram or Pinterest to get a better idea of what I'm talking about.

Tag me on Instagram on both my @prspctv_cllctv and @perspectivepodcast accounts and use #PCFlashSheet to make sure I see it.

That's it! Use color, go black and white, make a photo collage, whatever you want.

I'm hoping today's message and this challenge gets you one step closer to showing up and being your truest, weirdest self—the weirder the better.

Enjoy This Episode?
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Show Up & Be Your Truest, Weirdest Self—the Weirder the Better Scotty Russell | Perspective-Collective 00:20:26 Today's episode is all about connecting the dots and embracing what made you weird as a kid to what makes you weird as an adult—he weirder the better. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today's episode is all about connecting the dots and embracing what made you weird as a kid to what makes you weird as an adult—he weirder the better. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, lauren hom, crop conference, creative grind, perspective-collective, paige garland, james victore, jon contino, perspective podcast, scotty russell, feck perfuction, creative fuel true full 128 0d77b1b5-9792-4c33-9cd4-3049ec2dbb62 Becca Clason on Tactile Type & Dealing with Criticism in a Positive Way Becca Clason on Dealing with Negative Criticism in a Positive Way

Life is full of ups and downs, but you can’t appreciate the highs if you haven’t dealt with the lows.

We all deal with adversity, but how you respond to it is a true test of your character.

Today, we have someone who responds to adversity with class and finds a spin on her adversity to give some value to her community.

I’m talking about Becca Clason, Tactile Lettering and Stop Motion Artist, blowing minds in collaboration with her husband Josh through their creative production studio So Mighty.

She’s executed work for some of the biggest brands in the world like Starbucks, Target, Twitter, Nordstrom, and American Express. Her story leading up to landing these gigs will leave you feeling inspired.

She’s also the brains behind the Letter West Conference in Salt Lake City, Utah, June 5–8 and the Letter West Retreat in Moab, Utah, September 25–28. Swoop a ticket ASAP to connect and learn from some of the best lettering artists in the world.

Today, Becca and I also go deep into topics like:

  • Saying yes and figuring it out along the way
  • Finding you why and seeking your purpose
  • Connecting life’s dots
  • Handling criticism in a positive way
  • Pizza, UFOs, graffiti, and more

If you’re feeling stuck and uninspired, this episode with Becca was made for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 22 May 2019 10:00:07 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Becca Clason on Dealing with Negative Criticism in a Positive Way

Life is full of ups and downs, but you can’t appreciate the highs if you haven’t dealt with the lows.

We all deal with adversity, but how you respond to it is a true test of your character.

Today, we have someone who responds to adversity with class and finds a spin on her adversity to give some value to her community.

I’m talking about Becca Clason, Tactile Lettering and Stop Motion Artist, blowing minds in collaboration with her husband Josh through their creative production studio So Mighty.

She’s executed work for some of the biggest brands in the world like Starbucks, Target, Twitter, Nordstrom, and American Express. Her story leading up to landing these gigs will leave you feeling inspired.

She’s also the brains behind the Letter West Conference in Salt Lake City, Utah, June 5–8 and the Letter West Retreat in Moab, Utah, September 25–28. Swoop a ticket ASAP to connect and learn from some of the best lettering artists in the world.

Today, Becca and I also go deep into topics like:

  • Saying yes and figuring it out along the way
  • Finding you why and seeking your purpose
  • Connecting life’s dots
  • Handling criticism in a positive way
  • Pizza, UFOs, graffiti, and more

If you’re feeling stuck and uninspired, this episode with Becca was made for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Becca Clason on Tactile Type & Dealing with Criticism in a Positive Way Scotty Russell | Perspective-Collective 00:53:14 This week, I sit down with tactile lettering artist Becca Clason and discuss saying yes and figuring it out, seeking your purpose, and handling criticism. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with tactile lettering artist Becca Clason and discuss saying yes and figuring it out, seeking your purpose, and handling criticism. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, becca clason, tactile type, creative grind, perspective-collective, paige garland, perspective podcast, scotty russell, stop motion, food lettering, creative fuel true full 127 fdc41a23-c0c7-4f59-a6ae-857405589ed2 BONUS: 6 Practical Tips for Growing Your Instagram Lettering Audience Today's episode is an in-depth resource to help lettering artists grow an Instagram audience and potentially land client work.

Don’t worry if you’re not a lettering artist, there is so much value in here that no matter what medium or style you create in, this can help you grow an audience and elevate your craft.

Instagram Lettering Tips

The following are the 6 tips I cover in the blog post / episode.

  • The Art of Using Hashtags
    -Engage with the Community
    -Consistency
    -Proper Presentation
    -Deliberate Practice
    -Be Different & Rise Above the Noise

Yes, these tips will this help you develop your craft and grow an audience. More importantly, it'll help you stand out and land work doing what you love.

Enjoy This Episode?
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 15 May 2019 10:00:04 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Today's episode is an in-depth resource to help lettering artists grow an Instagram audience and potentially land client work.

Don’t worry if you’re not a lettering artist, there is so much value in here that no matter what medium or style you create in, this can help you grow an audience and elevate your craft.

Instagram Lettering Tips

The following are the 6 tips I cover in the blog post / episode.

  • The Art of Using Hashtags
    -Engage with the Community
    -Consistency
    -Proper Presentation
    -Deliberate Practice
    -Be Different & Rise Above the Noise

Yes, these tips will this help you develop your craft and grow an audience. More importantly, it'll help you stand out and land work doing what you love.

Enjoy This Episode?
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> BONUS: 6 Practical Tips for Growing Your Instagram Lettering Audience Scotty Russell | Perspective-Collective 00:33:53 We're teaming up with @Lettering_Daily to give you 6 Practical Tips for Growing Your Instagram Lettering Audience. We're also celebrating the launch of Lauren Hom's Passion to Paid course to give you the blueprint for creating a successful Passion Project. Visit bit.ly/PassiontoPaid2019 for more details or to enroll today. We're teaming up with @Lettering_Daily to give you 6 Practical Tips for Growing Your Instagram Lettering Audience. We're also celebrating the launch of Lauren Hom's Passion to Paid course to give you the blueprint for creating a successful Passion Project. Visit bit.ly/PassiontoPaid2019 for more details or to enroll today. true bonus c8c29214-5038-4a25-b85d-96b630bfa5c9 Ben Johnston on Murals 101 & Creating Good Work That Makes an Impact Ben Johnston on Murals 101 & Creating Good Work That Makes an Impact

Have you ever had one of those jaw-dropping moments mid-scroll on social media because someone’s work was so incredible and unique?

Those are the people to watch closely. They are the ones who are raising the bar and pushing everyone industry to up their game.

I originally picked my jaw up off the floor a few years back when our guest’s work showed up on my Instagram feed. I find myself constantly prepared to hold my jaw in place when he drops something new.

I’m talking about my homie Ben Johnston who’s a Goliath of painting murals and canvases or designing branding and installations.

His mind-bending experiments speak volumes as big brands like Nike, Google, Toronto Raptors, and Aston Martin have come knocking on his door for his one-of-a-kind services.

Today, Ben and I chop it up over:

  • Painting Murals 101: tips, process, materials, and pricing
  • Being confident vs. being a dick
  • Having fun while creating work that makes an impact
  • Attracting work by posting your work on all social platforms
  • Pizza, UFOs, graffiti, and more

If you’re looking to get started with murals or need a fire lit under your ass to push your work to the next level, then Ben has you covered in this episode.

Enjoy This Episode?
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 8 May 2019 10:00:08 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Ben Johnston on Murals 101 & Creating Good Work That Makes an Impact

Have you ever had one of those jaw-dropping moments mid-scroll on social media because someone’s work was so incredible and unique?

Those are the people to watch closely. They are the ones who are raising the bar and pushing everyone industry to up their game.

I originally picked my jaw up off the floor a few years back when our guest’s work showed up on my Instagram feed. I find myself constantly prepared to hold my jaw in place when he drops something new.

I’m talking about my homie Ben Johnston who’s a Goliath of painting murals and canvases or designing branding and installations.

His mind-bending experiments speak volumes as big brands like Nike, Google, Toronto Raptors, and Aston Martin have come knocking on his door for his one-of-a-kind services.

Today, Ben and I chop it up over:

  • Painting Murals 101: tips, process, materials, and pricing
  • Being confident vs. being a dick
  • Having fun while creating work that makes an impact
  • Attracting work by posting your work on all social platforms
  • Pizza, UFOs, graffiti, and more

If you’re looking to get started with murals or need a fire lit under your ass to push your work to the next level, then Ben has you covered in this episode.

Enjoy This Episode?
If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Ben Johnston on Murals 101 & Creating Good Work That Makes an Impact Scotty Russell | Perspective-Collective 00:54:50 This week, I talk to muralist and designer Ben Johnston about the process of painting murals, making work with an impact, and getting the work you want. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I talk to muralist and designer Ben Johnston about the process of painting murals, making work with an impact, and getting the work you want. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. colton bachar, creative grind, perspective-collective, paige garland, ben johnston, murals, perspective podcast, scotty russell, blookah, creative fuel true full 126 8babe496-213c-4339-9a9c-74f4a9cc4739 Elizabeth Gray with 3 Tips for Growing Your Online Engaged Audience Chasing What You Want & Growing an Online Empire with Elizabeth Gray

If your social media game is boring, and your audience growth and engagement is basically non-existent...then we have on the perfect guest for you.

We have the insanely talented, introverted, cat-and-coffee loving lettering queen Elizabeth Gray of @TheGrayterGood on the show today to share her story. She’ll also blow your mind with her unique approach to building her online empire with a following of approximately 150k when this was recorded.

Today Elizabeth and I break down:

  • Her 3 tips for growing an engaged online audience
  • Building a theme centered around 5 buckets of interests
  • Setting expectations
  • Chasing what you want in life
  • Pizza, process, cats, and more

If you’re ready to dig deep into embracing and showing your true self in your work to attract like-minded souls in your tribe, then this episode was put into the universe for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 1 May 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Chasing What You Want & Growing an Online Empire with Elizabeth Gray

If your social media game is boring, and your audience growth and engagement is basically non-existent...then we have on the perfect guest for you.

We have the insanely talented, introverted, cat-and-coffee loving lettering queen Elizabeth Gray of @TheGrayterGood on the show today to share her story. She’ll also blow your mind with her unique approach to building her online empire with a following of approximately 150k when this was recorded.

Today Elizabeth and I break down:

  • Her 3 tips for growing an engaged online audience
  • Building a theme centered around 5 buckets of interests
  • Setting expectations
  • Chasing what you want in life
  • Pizza, process, cats, and more

If you’re ready to dig deep into embracing and showing your true self in your work to attract like-minded souls in your tribe, then this episode was put into the universe for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Elizabeth Gray with 3 Tips for Growing Your Online Engaged Audience Scotty Russell | Perspective-Collective 00:42:43 Today, I talk with the insanely talented, introverted, cat-and-coffee loving lettering queen Elizabeth Gray of @TheGrayterGood on her 3 tips for growing an engaged online audience, setting expectations, and chasing what you want in life. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today, I talk with the insanely talented, introverted, cat-and-coffee loving lettering queen Elizabeth Gray of @TheGrayterGood on her 3 tips for growing an engaged online audience, setting expectations, and chasing what you want in life. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. perspective-collective, colton bachar, creative grind, paige garland, creativity, perspective podcast, scotty russell, elizabeth gray, building an audience, blookah, podcast, thegraytergood, social media marketing, creative fuel false full 125 a1796420-5a51-436d-8acf-4585954e7b28 Mye De Leon on Knowing Who Your Audience is & How to Serve Them Mye De Leon on Knowing Who Your Audience is & How to Serve Them

I respect those who use adversity to fuel their relentless grind.

I respect hustlers—but I’m even more captivated by those who work smarter, not harder.

I respect those who put family and serving others above all else because they understand breakthroughs, money, and opportunities will eventually come their way.

Someone who I really respect is today’s guest who falls in each of these buckets: Mye De Leon, a lettering artist, designer, and online marketing wizard.

She’s the author of Mastering Hand Lettering and professor of the FREE COURSE Styling the Alphabet, where she teaches you the ABC’s of hand lettering, so you can monetize your craft.

Today, Mye and I cover:

  • Her inspiring story and the adversity her family has overcome
  • Putting in the work and honing your craft
  • Valuing your time so you know when to say yes
  • Online digital marketing
  • Pizza, pens, process, and more!

This episode is sure to get you fired up to start taking yourself, your craft, and your side hustle more seriously!

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

WANT TO SUPPORT THE SHOW?

Subscribe via your favorite podcast player:

]]> Wed, 24 Apr 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Mye De Leon on Knowing Who Your Audience is & How to Serve Them

I respect those who use adversity to fuel their relentless grind.

I respect hustlers—but I’m even more captivated by those who work smarter, not harder.

I respect those who put family and serving others above all else because they understand breakthroughs, money, and opportunities will eventually come their way.

Someone who I really respect is today’s guest who falls in each of these buckets: Mye De Leon, a lettering artist, designer, and online marketing wizard.

She’s the author of Mastering Hand Lettering and professor of the FREE COURSE Styling the Alphabet, where she teaches you the ABC’s of hand lettering, so you can monetize your craft.

Today, Mye and I cover:

  • Her inspiring story and the adversity her family has overcome
  • Putting in the work and honing your craft
  • Valuing your time so you know when to say yes
  • Online digital marketing
  • Pizza, pens, process, and more!

This episode is sure to get you fired up to start taking yourself, your craft, and your side hustle more seriously!

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

WANT TO SUPPORT THE SHOW?

Subscribe via your favorite podcast player:

]]> Mye De Leon on Knowing Who Your Audience is & How to Serve Them Scotty Russell | Perspective-Collective 00:56:19 Today, I talk with hand-lettering artist, designer, and digital marketing wizard Mye De Leon on overcoming adversity, putting in the work to hone your craft, crushing digital marketing, and more! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today, I talk with hand-lettering artist, designer, and digital marketing wizard Mye De Leon on overcoming adversity, putting in the work to hone your craft, crushing digital marketing, and more! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. creative fuel, colton bachar, podcast, creative grind, creativity, paige garland, perspective-collective, blookah, perspective podcast, scotty russell false full 124 36a7374b-6352-4cfc-8f22-dae84e2427fb Jon Contino on The Secret to Producing Good Work is Being Yourself Jon Contino on How to Produce Good Work by Being Yourself

When you’re on your creative grind, it’s important to get your hands dirty, make mistakes, and get lost in your work. This helps you develop your style, find your voice, and carve your niche. That, in turn, attracts commissions and people to your artistic mission and vision.

Jon Contino is someone who’s been doing cool shit before it was cool and unapologetically pours themselves into their work.

Jon’s a designer, letterer, illustrator, and branding sorcerer hailing from New York who conjures up dope work for massive brands like Nike, Coca-Cola, Tampa Bay Buccaneers, and AT&T through his Contino Studio Agency.

Today, Jon and I peel back the layers of:

  • What branding is and isn’t
  • His illustration process and humbling backstory
  • Creating good work that’s true to yourself
  • Being a design sponge outside of the internet
  • Turning flaws into strengths and more

If you need a boost to go the extra mile in showing your true self in your work, then this episode was made for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 17 Apr 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Jon Contino on How to Produce Good Work by Being Yourself

When you’re on your creative grind, it’s important to get your hands dirty, make mistakes, and get lost in your work. This helps you develop your style, find your voice, and carve your niche. That, in turn, attracts commissions and people to your artistic mission and vision.

Jon Contino is someone who’s been doing cool shit before it was cool and unapologetically pours themselves into their work.

Jon’s a designer, letterer, illustrator, and branding sorcerer hailing from New York who conjures up dope work for massive brands like Nike, Coca-Cola, Tampa Bay Buccaneers, and AT&T through his Contino Studio Agency.

Today, Jon and I peel back the layers of:

  • What branding is and isn’t
  • His illustration process and humbling backstory
  • Creating good work that’s true to yourself
  • Being a design sponge outside of the internet
  • Turning flaws into strengths and more

If you need a boost to go the extra mile in showing your true self in your work, then this episode was made for you.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Jon Contino on The Secret to Producing Good Work is Being Yourself Scotty Russell | Perspective-Collective 00:54:43 This week, I sit down with Jon Contino to talk about creating work that's true to you, being a design sponge offline, and turning your flaws into strengths. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Jon Contino to talk about creating work that's true to you, being a design sponge offline, and turning your flaws into strengths. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. creative fuel, creative grind, blookah, colton bachar, contino studio, paige garland, jon contino, perspective-collective, perspective podcast, scotty russell, branding true full 123 dd1f97e3-f4fa-4f33-b5a4-3b1eefb1e115 Joshua Noom on Making Your Work Speak for Itself on Your Own Terms Making Your Work Speak for Itself on Your Own Terms

Everyone’s paths are different.

Sometimes you have to do things your own way and go against the grain.

It doesn’t have to be pretty or perfect—it just has to work for you.

Today’s guest has been blazing his own trail for quite some time by landing killer gigs working with Lollapalooza, Bones Coffee Co, Dickies, and a ton of your favorite bands.

I’m talking about Joshua Noom—illustrator, designer, and creative dad—who's slanging dope work out of Florida.

Today, Josh and I go deep into:

  • Making your own way in life instead of following the herd
  • Working hard so your work speaks for itself
  • Taking initiative and doing outreach to get work
  • Using comparison as fuel for growth
  • Fonts, Process, and Pizza

This episode is going to give you permission to do things your own way and embrace your story and unique style.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 10 Apr 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Making Your Work Speak for Itself on Your Own Terms

Everyone’s paths are different.

Sometimes you have to do things your own way and go against the grain.

It doesn’t have to be pretty or perfect—it just has to work for you.

Today’s guest has been blazing his own trail for quite some time by landing killer gigs working with Lollapalooza, Bones Coffee Co, Dickies, and a ton of your favorite bands.

I’m talking about Joshua Noom—illustrator, designer, and creative dad—who's slanging dope work out of Florida.

Today, Josh and I go deep into:

  • Making your own way in life instead of following the herd
  • Working hard so your work speaks for itself
  • Taking initiative and doing outreach to get work
  • Using comparison as fuel for growth
  • Fonts, Process, and Pizza

This episode is going to give you permission to do things your own way and embrace your story and unique style.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Joshua Noom on Making Your Work Speak for Itself on Your Own Terms Scotty Russell | Perspective-Collective 00:48:06 This week, I sit down with Joshua Noom and discuss making your own way, taking initiative, and using comparison as a tool for growth. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I sit down with Joshua Noom and discuss making your own way, taking initiative, and using comparison as a tool for growth. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. change your perspective, aine brennan, taking initiative, perspective-collective, paige garland, comparison trap, perspective podcast, going against the grain, colton bachar, joshua noom true full 122 42a6ad55-50b0-43a1-923f-eaf89cf760d4 It's Bigger Than You | Create for Impact & See the Bigger Picture Use Competition to Your Advantage

Aristotle said, “The whole is greater than the sum of its parts.”

We, as a creative community, can accomplish some incredible things when we teach, collaborate, and encourage each other rather than bullying, undermining, and tearing people down.

Back in episode 104, I strongly voice my opinion on creative copy cats and stress the importance of creating your own waves. However, at the end of the day, we're all recycling the ideas that came before we did. We can never claim we are the true OG's of making dope shit in whatever style or medium we work in because someone has dipped their toes in it well before we did.

Instead of publicly attacking someone and sending your social mobs to do your justice, use competition as fuel to motivate you to constantly step up your game and evolve.

Doing this not only raises the bar, but it pushes our whole industry forward.

When get so focused on what everyone else is doing and how it can affect us, we undermine our own potential.

In my mind, there's enough room at the table for everyone to eat and thrive.

Step Back & See the Bigger Picture

Micro vs Macro

MICRO

  • good: taking care of your overall well-being in the grand scheme of
    things
  • good: living in the moment
  • good: appreciating wins whether small or big
  • bad: feeling like you're the center of the universe
  • bad: feeling like you're the only one dealing with hard times

MACRO

  • good: understanding you're a speck of dust in an infinite universe
  • good: having perspective and empathy to put yourself in other's shoes
  • good: taking care of yourself to help you help others
  • bad: being so worried about everyone else that you forget to take
    care of yourself
  • bad: being so focused on the big picture that you're paralyzed to act
    in the now

It's like working on a mural—you're up close and obsessed with all the tiny minor details. Yet, when you step back, you begin to see the bigger picture of what you're creating. The step back allows you to let go of the tiny details and focus on the whole sum.

Short Game vs Long Game

Short Game:

You have to operate in the micro every day by keeping your head down and playing the short game. It's a day-by-day grind, no doubt about it.

Long Game:

At the same time, you have to be able to look up and see what lies ahead of you from a macro perspective. That's where a vision and goals can guide you to play the long game at the same time.

Create for Impact

My goal is to create waves that have an effect far after my finite time on this planet expires.

I define impact as anything that allows someone listening to tap into their potential and use their gift to impact others.

I admit, chasing the glory and praise gives you a pretty wicked high. At the same time, though, it can become toxic and hella exhausting.

Since I've made this mental shift to chase the impact in October 2018, the fulfillment I get far outweighs the features, likes, comments, or new followers.

I'd rather get one DM telling me how the podcast rekindled their love for creating and helped them hit publish. That shit is dope.

So I ask you: how can you play the micro short game while keeping in mind the macro long game for impact?

Here are a few scenarios to noodle on:

  • If you're an aspiring artist, how can the work you create add a
    little pep in someone's step who happens to browse upon your
    Instagram profile?
  • If you're a freelancer, how can you work towards a future of
    freelance where the brands you work with are making an impact on the
    greater good (e.g. creating work for charities or non-profits)?
  • If you're a brand, how can you create campaigns and collaborate with
    individuals that speak out against issues like social injustice (e.g
    Nike and Colin Kaepernick)?

Other Ways to Make an Impact and Build Community:

  • collaborate
  • encourage
  • teach
  • share openly
  • buy your friends' shit
  • stick up for each other
  • call out people's bullshit
  • stand for something and use your voice

Be a Small Part of Something Bigger Than Yourself

Life is pretty rad when you're surrounded by people who are aligned to your beliefs and have your back.

Creating for impact takes one person at a time, and anyone can do it.

You don't need the largest audience or resume to contribute to the bigger cause.

By all means, you're important. Take care of your well-being to be an example of others to do the same.

However, at the end of the day, it's bigger than you in the grand scheme of life.

Be a small part of something bigger than yourself.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> Wed, 3 Apr 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Use Competition to Your Advantage

Aristotle said, “The whole is greater than the sum of its parts.”

We, as a creative community, can accomplish some incredible things when we teach, collaborate, and encourage each other rather than bullying, undermining, and tearing people down.

Back in episode 104, I strongly voice my opinion on creative copy cats and stress the importance of creating your own waves. However, at the end of the day, we're all recycling the ideas that came before we did. We can never claim we are the true OG's of making dope shit in whatever style or medium we work in because someone has dipped their toes in it well before we did.

Instead of publicly attacking someone and sending your social mobs to do your justice, use competition as fuel to motivate you to constantly step up your game and evolve.

Doing this not only raises the bar, but it pushes our whole industry forward.

When get so focused on what everyone else is doing and how it can affect us, we undermine our own potential.

In my mind, there's enough room at the table for everyone to eat and thrive.

Step Back & See the Bigger Picture

Micro vs Macro

MICRO

  • good: taking care of your overall well-being in the grand scheme of
    things
  • good: living in the moment
  • good: appreciating wins whether small or big
  • bad: feeling like you're the center of the universe
  • bad: feeling like you're the only one dealing with hard times

MACRO

  • good: understanding you're a speck of dust in an infinite universe
  • good: having perspective and empathy to put yourself in other's shoes
  • good: taking care of yourself to help you help others
  • bad: being so worried about everyone else that you forget to take
    care of yourself
  • bad: being so focused on the big picture that you're paralyzed to act
    in the now

It's like working on a mural—you're up close and obsessed with all the tiny minor details. Yet, when you step back, you begin to see the bigger picture of what you're creating. The step back allows you to let go of the tiny details and focus on the whole sum.

Short Game vs Long Game

Short Game:

You have to operate in the micro every day by keeping your head down and playing the short game. It's a day-by-day grind, no doubt about it.

Long Game:

At the same time, you have to be able to look up and see what lies ahead of you from a macro perspective. That's where a vision and goals can guide you to play the long game at the same time.

Create for Impact

My goal is to create waves that have an effect far after my finite time on this planet expires.

I define impact as anything that allows someone listening to tap into their potential and use their gift to impact others.

I admit, chasing the glory and praise gives you a pretty wicked high. At the same time, though, it can become toxic and hella exhausting.

Since I've made this mental shift to chase the impact in October 2018, the fulfillment I get far outweighs the features, likes, comments, or new followers.

I'd rather get one DM telling me how the podcast rekindled their love for creating and helped them hit publish. That shit is dope.

So I ask you: how can you play the micro short game while keeping in mind the macro long game for impact?

Here are a few scenarios to noodle on:

  • If you're an aspiring artist, how can the work you create add a
    little pep in someone's step who happens to browse upon your
    Instagram profile?
  • If you're a freelancer, how can you work towards a future of
    freelance where the brands you work with are making an impact on the
    greater good (e.g. creating work for charities or non-profits)?
  • If you're a brand, how can you create campaigns and collaborate with
    individuals that speak out against issues like social injustice (e.g
    Nike and Colin Kaepernick)?

Other Ways to Make an Impact and Build Community:

  • collaborate
  • encourage
  • teach
  • share openly
  • buy your friends' shit
  • stick up for each other
  • call out people's bullshit
  • stand for something and use your voice

Be a Small Part of Something Bigger Than Yourself

Life is pretty rad when you're surrounded by people who are aligned to your beliefs and have your back.

Creating for impact takes one person at a time, and anyone can do it.

You don't need the largest audience or resume to contribute to the bigger cause.

By all means, you're important. Take care of your well-being to be an example of others to do the same.

However, at the end of the day, it's bigger than you in the grand scheme of life.

Be a small part of something bigger than yourself.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player:

]]> It's Bigger Than You | Create for Impact & See the Bigger Picture Scotty Russell | Perspective-Collective 00:23:07 Today's episode will help you see the bigger picture, use competition towards your advantage, and create for impact. Let's contribute to the greater cause while still making dope shit we love. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today's episode will help you see the bigger picture, use competition towards your advantage, and create for impact. Let's contribute to the greater cause while still making dope shit we love. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. bigger than you, creative grind, perspective-collective, create for impact, perspective podcast, scotty russell, paige garland, blookah, creative fuel true full 121 5df2e975-793c-4829-9fbb-1d620451b5ea A 6-Step Game Plan for Finding Clarity to Create Your Own Future A 6-Step Game Plan for Finding Clarity to Create Your Own Future

“The best way to predict your future is to create it.” Abe Lincoln

I’m fired up for this punchy solo episode today. I’ve been answering a lot of questions via IG DMs or in my Private Facebook Community, and there seems to be a theme in a lot of my responses.

I compiled a lot of the pattern answers together and crafted this little diddy to help you know what you want out of life and how to make a game plan to go get it.

Today, I'm giving you a 6 Step Game Plan for Finding Clarity to Create Your Own Future.

I want this to be an episode you can easily go back and reference when you’re lacking clarity or need that spark to keep pushing forward.

1. HAVE A VISION

  • “Vision is the art of seeing what is invisible to others.” - Jonathan
    Swift

Lockdown these 3 things and be as specific as possible:

  • Know what you want
  • Know who you want to be
  • Know where you’re going

Action Step: Write down a detailed answer for each of the 3 aforementioned areas and note if this vision pertains to the short term (this year) or longer term (3, 5, or 10 years from now).

2. BUILD A GAME PLAN

  • Give yourself a target to aim at short term and long term
  • Set goals & make them SMART: Specific, Measurable, Attainable,
    Relevant, Timebound
  • Have a way to track and measure your goals
  • Place your goals where you can see them each day

Action Step: What’s one thing you want to accomplish in 2019? How can you break it down into a SMART goal?

3. TAKE ACTION

  • Stop waiting on your dream to come to you
  • Opportunities don’t magically come to your front door like a piping
    hot and freshly delivered pizza
  • Take initiative and ownership of your situation and what you want out
    of life

Action Step: With your previously created SMART goal, what’s the first step you should take? Act on it today if you’re able to.

4. BUILD RELATIONSHIPS

  • It’s not what you know—it’s who you know
  • Who you know will get your foot in the door; what you know (skills)
    will get you the cheddar
  • Be a giver and not a taker by providing value and serving others
  • COMMUNITY IS EVERYTHING

Action Step: Inject yourself into a community of like-minded people who are all working towards similar visions as you.

5. BE CONSISTENT

  • Seanwes- “People don’t notice announcements, people notice
    consistency.”
  • Remind people you exist by staying in front of them on multiple
    channels
  • Excuses ≠ Results (excuses are easy; results are hard)

Action Step: I recommend a minimum of putting art or content onto the interwebs at least once a week.

6. BE PERSISTENT

  • Life is fucking tough, but adversity is the bridge that leads you to
    your next destination
  • It takes a lot of grit and perseverance to get through those crusty
    times (low moments) in life
  • Having something you’re passionate about that provides a purpose to
    your life, and others will help see you through those tough times

Action Step: Hoard your victories.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player

]]> Wed, 27 Mar 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ A 6-Step Game Plan for Finding Clarity to Create Your Own Future

“The best way to predict your future is to create it.” Abe Lincoln

I’m fired up for this punchy solo episode today. I’ve been answering a lot of questions via IG DMs or in my Private Facebook Community, and there seems to be a theme in a lot of my responses.

I compiled a lot of the pattern answers together and crafted this little diddy to help you know what you want out of life and how to make a game plan to go get it.

Today, I'm giving you a 6 Step Game Plan for Finding Clarity to Create Your Own Future.

I want this to be an episode you can easily go back and reference when you’re lacking clarity or need that spark to keep pushing forward.

1. HAVE A VISION

  • “Vision is the art of seeing what is invisible to others.” - Jonathan
    Swift

Lockdown these 3 things and be as specific as possible:

  • Know what you want
  • Know who you want to be
  • Know where you’re going

Action Step: Write down a detailed answer for each of the 3 aforementioned areas and note if this vision pertains to the short term (this year) or longer term (3, 5, or 10 years from now).

2. BUILD A GAME PLAN

  • Give yourself a target to aim at short term and long term
  • Set goals & make them SMART: Specific, Measurable, Attainable,
    Relevant, Timebound
  • Have a way to track and measure your goals
  • Place your goals where you can see them each day

Action Step: What’s one thing you want to accomplish in 2019? How can you break it down into a SMART goal?

3. TAKE ACTION

  • Stop waiting on your dream to come to you
  • Opportunities don’t magically come to your front door like a piping
    hot and freshly delivered pizza
  • Take initiative and ownership of your situation and what you want out
    of life

Action Step: With your previously created SMART goal, what’s the first step you should take? Act on it today if you’re able to.

4. BUILD RELATIONSHIPS

  • It’s not what you know—it’s who you know
  • Who you know will get your foot in the door; what you know (skills)
    will get you the cheddar
  • Be a giver and not a taker by providing value and serving others
  • COMMUNITY IS EVERYTHING

Action Step: Inject yourself into a community of like-minded people who are all working towards similar visions as you.

5. BE CONSISTENT

  • Seanwes- “People don’t notice announcements, people notice
    consistency.”
  • Remind people you exist by staying in front of them on multiple
    channels
  • Excuses ≠ Results (excuses are easy; results are hard)

Action Step: I recommend a minimum of putting art or content onto the interwebs at least once a week.

6. BE PERSISTENT

  • Life is fucking tough, but adversity is the bridge that leads you to
    your next destination
  • It takes a lot of grit and perseverance to get through those crusty
    times (low moments) in life
  • Having something you’re passionate about that provides a purpose to
    your life, and others will help see you through those tough times

Action Step: Hoard your victories.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player

]]> A 6-Step Game Plan for Finding Clarity to Create Your Own Future Scotty Russell | Perspective-Collective 00:23:34 This week, I give you the tools to create a 6-step game plan for finding clarity and making goals. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I give you the tools to create a 6-step game plan for finding clarity and making goals. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. creative grind, goals, creative fuel, perspective podcast, scotty russell, colton bachar, perspective-collective, finding clarity, paige garland, change your perspective, 6 step guide true full 120 cf58bed3-e079-45d4-94c0-ca6ac63214cf Tom Ross Design Cuts CEO on Growing a Tribe & Boosting Engagement Tom Ross Design Cuts CEO on Growing a Tribe & Boosting Engagement

I thrive when I’m able to engage with other creatives, and I pride myself in building my brand and reputation around serving others.

I really vibe to others who approach life and their business in the same way—which is why today’s guest is hella special and a perfect fit for what I want to share with you.

Today we have on Tom Ross, CEO of Design Cuts, Co-Host of the Honest Designers Podcast, and the zero bullshit content creator machine with his personal brand The Honest Entrepreneur Show.

He's an expert in the online marketing space when it comes to email list growth, website strategy, brand messaging, as well as an expert in growing an audience and boosting engagement. I've mentioned he's been consulting me with a lot of these, too, as I elevate my brand and business in 2019.

Get your note-taking utensils armed and ready because Tom’s gonna school you in:

  • Removing the sleaziness from marketing yourself
  • Growing a loyal tribe by listening and serving
  • Being authentic and treating people like their more than numbers
  • Holistic tips and clutch hacks for boosting engagement

This episode will no doubt position you to take your brand and side hustle to the next level now and into the future.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player

]]> Wed, 20 Mar 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Tom Ross Design Cuts CEO on Growing a Tribe & Boosting Engagement

I thrive when I’m able to engage with other creatives, and I pride myself in building my brand and reputation around serving others.

I really vibe to others who approach life and their business in the same way—which is why today’s guest is hella special and a perfect fit for what I want to share with you.

Today we have on Tom Ross, CEO of Design Cuts, Co-Host of the Honest Designers Podcast, and the zero bullshit content creator machine with his personal brand The Honest Entrepreneur Show.

He's an expert in the online marketing space when it comes to email list growth, website strategy, brand messaging, as well as an expert in growing an audience and boosting engagement. I've mentioned he's been consulting me with a lot of these, too, as I elevate my brand and business in 2019.

Get your note-taking utensils armed and ready because Tom’s gonna school you in:

  • Removing the sleaziness from marketing yourself
  • Growing a loyal tribe by listening and serving
  • Being authentic and treating people like their more than numbers
  • Holistic tips and clutch hacks for boosting engagement

This episode will no doubt position you to take your brand and side hustle to the next level now and into the future.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player

]]> Tom Ross Design Cuts CEO on Growing a Tribe & Boosting Engagement Scotty Russell | Perspective-Collective 00:51:33 This week, Tom Ross of Design Cuts and I discuss taking out the sleaze of marketing yourself, boosting your engagement, and growing your tribe. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, Tom Ross of Design Cuts and I discuss taking out the sleaze of marketing yourself, boosting your engagement, and growing your tribe. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. boosting engagement, perspective-collective, serving others, colton bachar, creative grind, marketing, audience building, perspective podcast, scotty russell, tom ross, creative fuel, blookah, design cuts, paige garland true full 119 17e77720-dacd-4aed-992d-fe2a92fc61fb 3 Reasons to Overcome Fear & Start Pursuing Your Creative Dreams The 3 Causes of Self-Doubt = "I'm Not Enough"

"Doubt kills more dreams than failure ever will." -Suzy Kazzem

The following concept is from a talk Lewis Howes gave at his Summit of Greatness last October 2018.

He mentioned that the 3 causes of self-doubt that hold us back from starting and chasing our creative dreams fall into these buckets of fear:

  • Fear of Failure
  • Fear of Judgment
  • Fear of Success

Imagine a 3-ring Venn diagram with each fear located in a circle. At the overlapping center is the feeling of "I'm not enough."

In today's episode, I'm giving you 3 reasons to overcome your fear of getting started now, so that your future self will thank you.

  1. Avoid the 'What Ifs' On Your Deathbed

In the book The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bonnie Ware, the number one regret from those on their deathbed was, "I wish I’d had the courage to live a life true to myself, not the life others expected of me."

Bonnie states, “This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made or not made. Health brings a freedom very few realize until they no longer have it."

Final thoughts:

Don't let the thoughts and influences of family, friends, or acquaintances deter you from pursuing your calling—don't settle for an average life!
Don't ignore the omens and signs—the more of them you ignore, the less they'll come your way; and you'll give up on your dream

  1. You'll Regret Not Starting Sooner

Avoid the trap of tomorrow, I'll start this when I:

  • have the time
  • have the energy
  • have the resources
  • hit this age
  • land this job
  • etc.

My Biggest Regrets

My biggest regrets have never been, "Damn, I never should've attempted that."

My biggest regrets have always been, "Damn, I wish I would've started doing that sooner."

  • E.g., sharing my work, blogging, podcasting, video, investing TIME
    and EFFORT into myself and my dream
  • Every new start is a humble beginning

Take Action

Action leads to failure, which is necessary for growth.

  1. Don't Rob Yourself and Others of Your Gift
  • "The meaning of life is to find your gift. The purpose of life is to
    give it away." - William Shakespeare or Picasso (nobody knows)
  • We all have untapped creative potential, and it's our duty to spend
    our days trying to discover it so we can share with others
  • When you don't seek out your gift, you rob your current and future
    self of purpose, fulfillment, happiness, and value you can bring to
    others

Action Step: Attack Fear

"Do what you fear, and fear disappears." - David Joseph Schwartz

What is the one thing that's holding you back from chasing your creative dreams?

By the end of the day of when you first hear this episode, I challenge you to get uncomfortable and take that first step toward attacking that fear.

This could be having that hard conversation with a loved one about your dream, sharing your work on social media for the first time, or signing up for that workout class. Whatever it is, take action and don't fall into the trap of tomorrow.

Don't go to your deathbed regretting the action you never took. You deserve to be happy.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Previous episode references on overcoming fear

  • https://perspective-collective.com/89/
  • https://perspective-collective.com/facing-your-fears-the-reasons-youre-scared-to-start/
  • https://perspective-collective.com/46/

—

Want to Support the Show?

]]> Wed, 13 Mar 2019 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The 3 Causes of Self-Doubt = "I'm Not Enough"

"Doubt kills more dreams than failure ever will." -Suzy Kazzem

The following concept is from a talk Lewis Howes gave at his Summit of Greatness last October 2018.

He mentioned that the 3 causes of self-doubt that hold us back from starting and chasing our creative dreams fall into these buckets of fear:

  • Fear of Failure
  • Fear of Judgment
  • Fear of Success

Imagine a 3-ring Venn diagram with each fear located in a circle. At the overlapping center is the feeling of "I'm not enough."

In today's episode, I'm giving you 3 reasons to overcome your fear of getting started now, so that your future self will thank you.

  1. Avoid the 'What Ifs' On Your Deathbed

In the book The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bonnie Ware, the number one regret from those on their deathbed was, "I wish I’d had the courage to live a life true to myself, not the life others expected of me."

Bonnie states, “This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made or not made. Health brings a freedom very few realize until they no longer have it."

Final thoughts:

Don't let the thoughts and influences of family, friends, or acquaintances deter you from pursuing your calling—don't settle for an average life!
Don't ignore the omens and signs—the more of them you ignore, the less they'll come your way; and you'll give up on your dream

  1. You'll Regret Not Starting Sooner

Avoid the trap of tomorrow, I'll start this when I:

  • have the time
  • have the energy
  • have the resources
  • hit this age
  • land this job
  • etc.

My Biggest Regrets

My biggest regrets have never been, "Damn, I never should've attempted that."

My biggest regrets have always been, "Damn, I wish I would've started doing that sooner."

  • E.g., sharing my work, blogging, podcasting, video, investing TIME
    and EFFORT into myself and my dream
  • Every new start is a humble beginning

Take Action

Action leads to failure, which is necessary for growth.

  1. Don't Rob Yourself and Others of Your Gift
  • "The meaning of life is to find your gift. The purpose of life is to
    give it away." - William Shakespeare or Picasso (nobody knows)
  • We all have untapped creative potential, and it's our duty to spend
    our days trying to discover it so we can share with others
  • When you don't seek out your gift, you rob your current and future
    self of purpose, fulfillment, happiness, and value you can bring to
    others

Action Step: Attack Fear

"Do what you fear, and fear disappears." - David Joseph Schwartz

What is the one thing that's holding you back from chasing your creative dreams?

By the end of the day of when you first hear this episode, I challenge you to get uncomfortable and take that first step toward attacking that fear.

This could be having that hard conversation with a loved one about your dream, sharing your work on social media for the first time, or signing up for that workout class. Whatever it is, take action and don't fall into the trap of tomorrow.

Don't go to your deathbed regretting the action you never took. You deserve to be happy.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

Previous episode references on overcoming fear

  • https://perspective-collective.com/89/
  • https://perspective-collective.com/facing-your-fears-the-reasons-youre-scared-to-start/
  • https://perspective-collective.com/46/

—

Want to Support the Show?

]]> 3 Reasons to Overcome Fear & Start Pursuing Your Creative Dreams Scotty Russell | Perspective-Collective 00:23:28 This week, I urge you to start pursuing your creative dreams by overcoming your fears of not being enough, not starting sooner, and not finding your gift. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I urge you to start pursuing your creative dreams by overcoming your fears of not being enough, not starting sooner, and not finding your gift. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. lewis howes, paige garland, blookah, side hustle, creative grind, perspective-collective, creative fuel, perspective podcast, scotty russell true full 118 d3fbbdfa-9ad2-4456-a270-f39ef8f5d4ec James Victore on Dangerous Ideas & Making a Living as a Bold Creative Dangerous Ideas & Living Boldly with James Victore

Today, we have on a special guest who epitomizes everything I stand for: serving and empowering creatives while putting my unique work and message into the world.

I’m talking about James Victore who’s been kicking ass and taking names from his pocket of the planet in Texas.

He’s won an Emmy, been featured in the Museum of Modern Art multiple times, and has received a ton of accolades as an artist and designer. However, his biggest impact, in my opinion, is his role teaching us to live a bold life as creatives.

He’s got a killer podcast called Dangerous Ideas on Patreon and Youtube that’s sure to light a fire under your ass.

He’s also one of the Keynotes at CROP Conference coming up on April 18-19 in Baton Rouge, so snag your tickets ASAP and use promo code PIZZA at checkout to have a chance to win a free Pop-Up Crop ticket.

Buckle in as James as I charge head first into rough-terrain topics like:

  • Having dangerous ideas to avoid being oatmeal
  • Using Pain, Failure, & Adversity as your teachers
  • Getting uncomfortable and not living on default mode
  • How your quality of life is based on attitude and perspective
  • How creating for yourself can have meaning to others

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Wed, 6 Mar 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Dangerous Ideas & Living Boldly with James Victore

Today, we have on a special guest who epitomizes everything I stand for: serving and empowering creatives while putting my unique work and message into the world.

I’m talking about James Victore who’s been kicking ass and taking names from his pocket of the planet in Texas.

He’s won an Emmy, been featured in the Museum of Modern Art multiple times, and has received a ton of accolades as an artist and designer. However, his biggest impact, in my opinion, is his role teaching us to live a bold life as creatives.

He’s got a killer podcast called Dangerous Ideas on Patreon and Youtube that’s sure to light a fire under your ass.

He’s also one of the Keynotes at CROP Conference coming up on April 18-19 in Baton Rouge, so snag your tickets ASAP and use promo code PIZZA at checkout to have a chance to win a free Pop-Up Crop ticket.

Buckle in as James as I charge head first into rough-terrain topics like:

  • Having dangerous ideas to avoid being oatmeal
  • Using Pain, Failure, & Adversity as your teachers
  • Getting uncomfortable and not living on default mode
  • How your quality of life is based on attitude and perspective
  • How creating for yourself can have meaning to others

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> James Victore on Dangerous Ideas & Making a Living as a Bold Creative Scotty Russell | Perspective-Collective 00:49:22 Today's guest is James Victore, who's won an Emmy, been featured in the Museum of Modern Art multiple times, and has received a ton of accolades as an artist and designer. If you want to know how James owns his dangerous ideas, uses adversity as his teacher, and creates impactful work for himself and others, then listen to this episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today's guest is James Victore, who's won an Emmy, been featured in the Museum of Modern Art multiple times, and has received a ton of accolades as an artist and designer. If you want to know how James owns his dangerous ideas, uses adversity as his teacher, and creates impactful work for himself and others, then listen to this episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. creative fuel, perspective-collective, creative grind, feck perfuctions, james victore, blookah, perspective podcast, scotty russell, dangerous ideas, designer, paige garland true full 117 12bb93e0-6abd-4a8a-9c88-741e77553591 Maggie of Little Patterns on Niching Down, Pricing, Contracts & Licensing Little Patterns on Niching Down, Pricing, Contracts, & Licensing

Our incredibly talented guest today is Maggie Enterrios of Little Patterns.

She’s an illustrator, packaging expert, and author of both the Nature Observer Journal and Gather Foraging Journal.

Her incredibly-detailed style has landed her clients like Apple, Instagram, and the Chicago White Sox. Soon, she's gonna drop a project with Champagne Pappi...listen to the end, or Google it if you don’t know who that is!

While her work is out of this world, I most admire her business chops and willingness to share her knowledge.

Today, Maggie doesn’t hold back as we go deep into:

  • Pricing your work for small brands and agencies and pitching
  • The importance of contracts and breaking down licensing
  • How to be more confident and take yourself seriously
  • Defining your label instead of letting others define it for you
  • Double-fisting canned wine and LaCroix’s, pizza, ghosts and more!

Enjoy This Episode?

If you enjoyed and found this episode value, we need your help spreading it. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Wed, 27 Feb 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Little Patterns on Niching Down, Pricing, Contracts, & Licensing

Our incredibly talented guest today is Maggie Enterrios of Little Patterns.

She’s an illustrator, packaging expert, and author of both the Nature Observer Journal and Gather Foraging Journal.

Her incredibly-detailed style has landed her clients like Apple, Instagram, and the Chicago White Sox. Soon, she's gonna drop a project with Champagne Pappi...listen to the end, or Google it if you don’t know who that is!

While her work is out of this world, I most admire her business chops and willingness to share her knowledge.

Today, Maggie doesn’t hold back as we go deep into:

  • Pricing your work for small brands and agencies and pitching
  • The importance of contracts and breaking down licensing
  • How to be more confident and take yourself seriously
  • Defining your label instead of letting others define it for you
  • Double-fisting canned wine and LaCroix’s, pizza, ghosts and more!

Enjoy This Episode?

If you enjoyed and found this episode value, we need your help spreading it. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Maggie of Little Patterns on Niching Down, Pricing, Contracts & Licensing Scotty Russell | Perspective-Collective 00:56:48 Today's guest is Maggie Enterrios of Little Patterns who's landed clients like Apple, Instagram, and the Chicago White Sox. If you want to know how Maggie prices projects, constructs pitches, and breaks down licensing and contracts, then listen to this episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today's guest is Maggie Enterrios of Little Patterns who's landed clients like Apple, Instagram, and the Chicago White Sox. If you want to know how Maggie prices projects, constructs pitches, and breaks down licensing and contracts, then listen to this episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. perspective-collective, maggie enterrios, instagram, creative grind, illustration, perspective podcast, scotty russell, blookah, little patterns, paige garland, creative fuel true full 116 9e5b3d33-0cb9-4c17-b7a5-fd9a294be2be Design, Freelance & Mental Health with Scott Biersack of @Youbringfire Attracting Life-Changing Opportunities with Scott Biersack

Today's guest has done work for juggernauts like Target, Netflix, Starbucks, Adobe, and Facebook to name a few—and he’s only 25 (but remember, we’re all on our own paths now, so kill the comparison). I’m talking about my brother, Scott Biersack aka Youbringfire, on social media.

He’s a legend-in-the-making with his style, craft, and creativity; but what I admire the most is the attitude and self-awareness that he approaches life with. It’s truly inspiring and makes you think of the bigger picture.

In today’s episode, Scott and I talk about:

  • How his 365 lettering passion project jump-started his career
  • How burnout and rock bottom were necessary obstacles that led to
    positive change
  • The importance of your mental and physical well-being
  • The Law of Attraction and changing the lens in which you see in the
    world
  • His favorite video games, typefaces, and of course, pizza

Overall, we get stupid deep and transparent in today’s conversation about things like pricing and life. Scott doesn’t hold back, and I think you’re really going to appreciate it like I did.

Enjoy This Episode?

If you enjoyed this episode, let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

—

Shownotes

Want to Support the Show?

  • Become a backer on Patreon
  • Leave an Apple Podcast Rating and Review
  • Share the show on social media or follow the Perspective Podcast
    Instagram
  • Subscribe via your favorite podcast player:
  • Apple Podcasts
  • Spotify
  • Google Play Music
  • Overcast
]]> Wed, 20 Feb 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Attracting Life-Changing Opportunities with Scott Biersack

Today's guest has done work for juggernauts like Target, Netflix, Starbucks, Adobe, and Facebook to name a few—and he’s only 25 (but remember, we’re all on our own paths now, so kill the comparison). I’m talking about my brother, Scott Biersack aka Youbringfire, on social media.

He’s a legend-in-the-making with his style, craft, and creativity; but what I admire the most is the attitude and self-awareness that he approaches life with. It’s truly inspiring and makes you think of the bigger picture.

In today’s episode, Scott and I talk about:

  • How his 365 lettering passion project jump-started his career
  • How burnout and rock bottom were necessary obstacles that led to
    positive change
  • The importance of your mental and physical well-being
  • The Law of Attraction and changing the lens in which you see in the
    world
  • His favorite video games, typefaces, and of course, pizza

Overall, we get stupid deep and transparent in today’s conversation about things like pricing and life. Scott doesn’t hold back, and I think you’re really going to appreciate it like I did.

Enjoy This Episode?

If you enjoyed this episode, let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

—

Shownotes

Want to Support the Show?

  • Become a backer on Patreon
  • Leave an Apple Podcast Rating and Review
  • Share the show on social media or follow the Perspective Podcast
    Instagram
  • Subscribe via your favorite podcast player:
  • Apple Podcasts
  • Spotify
  • Google Play Music
  • Overcast
]]> Design, Freelance & Mental Health with Scott Biersack of @Youbringfire Scotty Russell | Perspective-Collective 01:00:29 Today's guest is Scott Biersack of @youbringfire who's worked for juggernauts like Target, Netflix, Starbucks, Adobe, and Facebook. If you want to know Scott's thoughts on design, freelancing, and mental health, you need to listen to today's episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today's guest is Scott Biersack of @youbringfire who's worked for juggernauts like Target, Netflix, Starbucks, Adobe, and Facebook. If you want to know Scott's thoughts on design, freelancing, and mental health, you need to listen to today's episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. paige garland, scott biersack, hand lettering, creative grind, passion projects, perspective podcast, scotty russell, blookah, mental health, youbringfire, perspective-collective, creative fuel true full 115 2ae241e1-2d3e-4254-8306-94753bc8fa51 Show Some Love - My Top Secret Audience Building Tip People Appreciate Being Appreciated

I used to be the kind of person who was always waiting for good things to happen to me. I used to be the kind of person who was always waiting for good things to happen to me. It felt like the world was against because it felt like the ball never bounced my way. I expected these things, but I damn sure didn’t deserve them with how I selfishly acted.

What I learned over the years is you have to play aggressively instead of sitting passively on the bench and not getting into the game—the game of love (lol jk)...but seriously.

Secret Audience Building Tip: Be Proactive (not the acne medicine)

ACTION STEP #1: 5 x 5 Engagement Challenge

For the next 5 days, slide into 5 people’s DM’s or comment on a post of theirs to show them some love and appreciation or tell them how their work has made an impact on you.

ACTION STEP #2: Show Some Love Instagram Challenge #showsomelove2019

Create a piece with your own rendition of Show Some Love and tag your top 1-3 creators on Instagram. Use #showsomelove2019 and tag me on my PerspectiveCollective or Perspective Podcast IG to make sure I see it. I’ll be re-sharing my favorites on my stories for the first week.

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Wed, 13 Feb 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ People Appreciate Being Appreciated

I used to be the kind of person who was always waiting for good things to happen to me. I used to be the kind of person who was always waiting for good things to happen to me. It felt like the world was against because it felt like the ball never bounced my way. I expected these things, but I damn sure didn’t deserve them with how I selfishly acted.

What I learned over the years is you have to play aggressively instead of sitting passively on the bench and not getting into the game—the game of love (lol jk)...but seriously.

Secret Audience Building Tip: Be Proactive (not the acne medicine)

ACTION STEP #1: 5 x 5 Engagement Challenge

For the next 5 days, slide into 5 people’s DM’s or comment on a post of theirs to show them some love and appreciation or tell them how their work has made an impact on you.

ACTION STEP #2: Show Some Love Instagram Challenge #showsomelove2019

Create a piece with your own rendition of Show Some Love and tag your top 1-3 creators on Instagram. Use #showsomelove2019 and tag me on my PerspectiveCollective or Perspective Podcast IG to make sure I see it. I’ll be re-sharing my favorites on my stories for the first week.

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Show Some Love - My Top Secret Audience Building Tip Scotty Russell | Perspective-Collective 00:20:00 This week, I discuss my top audience-building tip on Instagram: engaging with others, showing them love, and injecting positivity in the world. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. This week, I discuss my top audience-building tip on Instagram: engaging with others, showing them love, and injecting positivity in the world. Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. perspective-collective, instagram, valentine's day, creative fuel, creative grind, perspective podcast, scotty russell, paige garland, blookah, 5 love languages true full 114 11d72608-17cc-49dd-a72d-f0ae6f524dbc Why Concept is King if You Want to Stand Out with Joshua Ariza of Chomp Brand This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

Why Concept is King if You Want to Stand Out with Joshua Ariza of Chomp Brand

LISTENERS OF THIS EPISODE GET 15% OFF CHOMP MERCH BY USING PROMO CODE PERSPECTIVE at Chompbrand.com.

Back in episode 104 titled Don’t Die a Creative Copy Cat, we talk about stealing waves, riding waves, and making waves of your own.

Not stealing waves is a given. Riding waves is a little more tricky, especially when you’re starting off. Then you have the wave-making mavericks in the game. These are the creatives who tenaciously find ways to be different, even if it means going against the grain.

They take risks. They expect failure and welcome it with open arms. Most importantly, they bet on them themselves, take initiative, and make things happen.

One of the biggest wave makers I’ve gotten to know in 2018 is Joshua Ariza who works full-time freelancing with the biggest brands in the world like Facebook, Nike, Red Bull, Disney, Star Wars, and Taco Bell.

That’s pretty rad and all, but you have a legend in the making when you realized he's rocking his surf/skate apparel brand Chomp and while making time to be a family man and taking care of his earthly being and health.

Josh and I talk about:

  • Growing a profitable apparel brand
  • Taking risks and betting on yourself
  • Using failure as a tool instead of an excuse
  • How concept is king and the importance of standing out than riding
    trends
  • Using outreach to create your own opportunities

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Wed, 30 Jan 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

Why Concept is King if You Want to Stand Out with Joshua Ariza of Chomp Brand

LISTENERS OF THIS EPISODE GET 15% OFF CHOMP MERCH BY USING PROMO CODE PERSPECTIVE at Chompbrand.com.

Back in episode 104 titled Don’t Die a Creative Copy Cat, we talk about stealing waves, riding waves, and making waves of your own.

Not stealing waves is a given. Riding waves is a little more tricky, especially when you’re starting off. Then you have the wave-making mavericks in the game. These are the creatives who tenaciously find ways to be different, even if it means going against the grain.

They take risks. They expect failure and welcome it with open arms. Most importantly, they bet on them themselves, take initiative, and make things happen.

One of the biggest wave makers I’ve gotten to know in 2018 is Joshua Ariza who works full-time freelancing with the biggest brands in the world like Facebook, Nike, Red Bull, Disney, Star Wars, and Taco Bell.

That’s pretty rad and all, but you have a legend in the making when you realized he's rocking his surf/skate apparel brand Chomp and while making time to be a family man and taking care of his earthly being and health.

Josh and I talk about:

  • Growing a profitable apparel brand
  • Taking risks and betting on yourself
  • Using failure as a tool instead of an excuse
  • How concept is king and the importance of standing out than riding
    trends
  • Using outreach to create your own opportunities

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Why Concept is King if You Want to Stand Out with Joshua Ariza of Chomp Brand Scotty Russell | Perspective-Collective 00:52:14 Today's guest is Joshua Ariza of Chomp Brand, who runs his own apparel company while freelancing for some of the biggest brands like Facebook, Nike, Red Bull, Disney, Star Wars, and Taco Bell. If you want to learn how to bet on yourself take initiative, and make things happen, then you need to listen to this episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today's guest is Joshua Ariza of Chomp Brand, who runs his own apparel company while freelancing for some of the biggest brands like Facebook, Nike, Red Bull, Disney, Star Wars, and Taco Bell. If you want to learn how to bet on yourself take initiative, and make things happen, then you need to listen to this episode! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. blookah, joshua ariza, creative grind, chomp brand, perspective podcast, scotty russell, perspective-collective, creative fuel true full 113 f7c985f2-d03b-4126-92a4-428c4b7eb58a How to Keep Your Head Up and Handle Life & Freelancing with Adé Hogue This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

Keeping Your Head Up and Handling It with Adé Hogue

Social media has trained us to compare our lives to others and try to "catch up" with others. In reality, we’re running our own race.

The path we’re on is our own. The highlights and successes come from the hard work we put in. The adversity we overcome propels us forward and allows us to grow.

In this race, you’ll be presented with opportunities, obstacles, and risk; they all require you to act in the moment, but that’s life, right? As Tupac said, “Keep your head up and handle it.”

Queue today’s guest: Chicago-based art director, designer & letterer, Adé Hogue.

Adé’s worked with brands like Under Armour, Nike, Mercedes-Benz, and The Obama Foundation (to name a few) in his short tenure of full-time freelancing. He’s a wizard when it comes to experimenting with different mediums like flowers, utilizing natural light in his photography, and utilizing his style and voice to make an impact.

Today, Adé and I talk about:

  • Transitioning into full-time freelance and the lows that come with the highs
  • Highlighting black lettering artists
  • Acting in the moment instead of living with regret
  • Bouncing back from adversity and finding the silver lining
  • Side projects, pizza, and running (because they’re all related, right?)

Whether you’re a runner or not, this episode with Adé will have ideas running through your head!

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv —and let’s connect.

For the full shownotes, visit Perspective-Collective.com/112

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player

]]> Wed, 23 Jan 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

Keeping Your Head Up and Handling It with Adé Hogue

Social media has trained us to compare our lives to others and try to "catch up" with others. In reality, we’re running our own race.

The path we’re on is our own. The highlights and successes come from the hard work we put in. The adversity we overcome propels us forward and allows us to grow.

In this race, you’ll be presented with opportunities, obstacles, and risk; they all require you to act in the moment, but that’s life, right? As Tupac said, “Keep your head up and handle it.”

Queue today’s guest: Chicago-based art director, designer & letterer, Adé Hogue.

Adé’s worked with brands like Under Armour, Nike, Mercedes-Benz, and The Obama Foundation (to name a few) in his short tenure of full-time freelancing. He’s a wizard when it comes to experimenting with different mediums like flowers, utilizing natural light in his photography, and utilizing his style and voice to make an impact.

Today, Adé and I talk about:

  • Transitioning into full-time freelance and the lows that come with the highs
  • Highlighting black lettering artists
  • Acting in the moment instead of living with regret
  • Bouncing back from adversity and finding the silver lining
  • Side projects, pizza, and running (because they’re all related, right?)

Whether you’re a runner or not, this episode with Adé will have ideas running through your head!

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv —and let’s connect.

For the full shownotes, visit Perspective-Collective.com/112

Shownotes

—

Want to Support the Show?

Subscribe via your favorite podcast player

]]> How to Keep Your Head Up and Handle Life & Freelancing with Adé Hogue Scotty Russell | Perspective-Collective 00:44:04 Today's guest is Chicago-based art director, designer & letterer, Adé Hogue. He’s a wizard when it comes to experimenting with different mediums like flowers, utilizing natural light in his photography, and utilizing his style and voice to make an impact. Whether you’re a runner or not, this episode with Adé will have ideas running through your head! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. Today's guest is Chicago-based art director, designer & letterer, Adé Hogue. He’s a wizard when it comes to experimenting with different mediums like flowers, utilizing natural light in his photography, and utilizing his style and voice to make an impact. Whether you’re a runner or not, this episode with Adé will have ideas running through your head! Let me know what you think by sharing a video or photo of listening or working to this episode and share with me on Instagram at @prspctv_cllctv and @perspectivepodcast. adé hogue, overcoming adversity, creative grind, living in the moment, perspective-collective, creative fuel, freelance, perspective podcast, motivation, paige garland, blookah, silver lining false full 112 7598f141-9fc8-4386-bf25-8008cd616d0d How to Pay Your Dues to Get Paid with BenRealVsWorld of BWNC This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

How to Pay Your Dues to Get Paid with BenRealVsWorld of BWNC

Why do we wait for others to believe in us before we believe in ourselves?

You can’t sit around waiting for someone to give you the green light to make things happen. You have to roll with your gut and act on your intuition.

Queue today's guest Ben Hagarty, AKA benrealvsworld. It’s easy to pick your jaw off the floor when you see the work he does and the clients he has. However, I’ve been in the backseat watching this dude put in non-stop work creating content since the beginning of YouTube.

In today’s episode, Ben and I talk about:

  • Chasing down and living his dream in LA
  • Organically growing a Facebook Community to over 4k loyal creators
  • Creating content on tour for global superstars
    -Paying your dues to gain leverage and credibility
  • Most importantly, we’re putting Casey’s General Store Pizza on the map again

Enjoy This Episode?

Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player

]]> Wed, 16 Jan 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

How to Pay Your Dues to Get Paid with BenRealVsWorld of BWNC

Why do we wait for others to believe in us before we believe in ourselves?

You can’t sit around waiting for someone to give you the green light to make things happen. You have to roll with your gut and act on your intuition.

Queue today's guest Ben Hagarty, AKA benrealvsworld. It’s easy to pick your jaw off the floor when you see the work he does and the clients he has. However, I’ve been in the backseat watching this dude put in non-stop work creating content since the beginning of YouTube.

In today’s episode, Ben and I talk about:

  • Chasing down and living his dream in LA
  • Organically growing a Facebook Community to over 4k loyal creators
  • Creating content on tour for global superstars
    -Paying your dues to gain leverage and credibility
  • Most importantly, we’re putting Casey’s General Store Pizza on the map again

Enjoy This Episode?

Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.

Shownotes

Want to Support the Show?

Subscribe via your favorite podcast player

]]> How to Pay Your Dues to Get Paid with BenRealVsWorld of BWNC Scotty Russell | Perspective-Collective 01:08:22 Why do we wait for others to believe in us before we believe in ourselves? You can’t sit around waiting for someone to give you the green light to make things happen. You have to roll with your gut and act on your intuition. Queue today's guest Ben Hagarty, AKA benrealvsworld. In my opinion, nobody works harder and nobody believes in themselves and their cause more than Ben does. Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast. Why do we wait for others to believe in us before we believe in ourselves? You can’t sit around waiting for someone to give you the green light to make things happen. You have to roll with your gut and act on your intuition. Queue today's guest Ben Hagarty, AKA benrealvsworld. In my opinion, nobody works harder and nobody believes in themselves and their cause more than Ben does. Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast. iowa, paige garland, ben hagarty, beyonce, creative grind, jay-z, black with no cream, perspective podcast, scotty russell, content creator, blookah, benrealvsworld, jay-z, aine brennan, videography false full 111 9f16e221-e443-463d-8861-0a8f23784b61 Growing an Audience & Profitable Side Hustle with Becca Courtice of The Happy Ever Crafter This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

Growing an Audience & Profitable Side Hustle with Becca Courtice of The Happy Ever Crafter

Many of us have this creative side hustle dream we’d love to live out, but the biggest thing holding us back is ourselves.

Queue tdoday's guest: Becca Courtice, who runs TheHappyEverCrafter and makes shit look pretty all the way from Ottawa, Canada.

She truly inspires me as I see her operate her online business, as she puts her entire focus on becoming a master of her craft and then serves her audience by teaching them want they want to know.

Today we talk about:

  • Growing an online tribe and listening to your audience
  • Making time to grind outside a day job and build a profitable business
  • Scheduling your success and showing up with intention
  • The importance of routines, meditation, and your physical and mental health
  • Plus tons of tips for best use of brushes and markers

I have no doubt this one will encourage you show up with intention and take that next step in your creative grind.

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

For the full shownotes, visit Perspective-Collective.com/110

Shownotes

—

Want to Support the Show?

]]> Wed, 9 Jan 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

Growing an Audience & Profitable Side Hustle with Becca Courtice of The Happy Ever Crafter

Many of us have this creative side hustle dream we’d love to live out, but the biggest thing holding us back is ourselves.

Queue tdoday's guest: Becca Courtice, who runs TheHappyEverCrafter and makes shit look pretty all the way from Ottawa, Canada.

She truly inspires me as I see her operate her online business, as she puts her entire focus on becoming a master of her craft and then serves her audience by teaching them want they want to know.

Today we talk about:

  • Growing an online tribe and listening to your audience
  • Making time to grind outside a day job and build a profitable business
  • Scheduling your success and showing up with intention
  • The importance of routines, meditation, and your physical and mental health
  • Plus tons of tips for best use of brushes and markers

I have no doubt this one will encourage you show up with intention and take that next step in your creative grind.

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

For the full shownotes, visit Perspective-Collective.com/110

Shownotes

—

Want to Support the Show?

]]> Growing an Audience & Profitable Side Hustle with Becca Courtice of The Happy Ever Crafter Scotty Russell | Perspective-Collective 00:47:22 Many of us have this creative side hustle dream we’d love to live out, but the biggest thing holding us back is ourselves. Queue today's guest: Becca Courtice, who runs TheHappyEverCrafter and makes shit look pretty all the way from Ottawa, Canada. I have no doubt this one will encourage you show up with intention and take that next step in your creative grind. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect. For the full shownotes, visit Perspective-Collective.com/110 Many of us have this creative side hustle dream we’d love to live out, but the biggest thing holding us back is ourselves. Queue today's guest: Becca Courtice, who runs TheHappyEverCrafter and makes shit look pretty all the way from Ottawa, Canada. I have no doubt this one will encourage you show up with intention and take that next step in your creative grind. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect. For the full shownotes, visit Perspective-Collective.com/110 happy ever after crafter, aine brennan, side hustle, creative grind, calligraphy, show me your drills, paige garland, finding time, audience building, becca courtice, blookah, showing up each day true full 110 2169a1e3-30a5-4919-b85a-c7c97b5c423a Top 5 Most Enlightening Lessons from 2018 to Help You Dominate 2019 This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

5 Enlightening Lessons in 2018 to Help You Dominate 2019

2018 was the biggest, most memorable, and most profitable year in the books yet.

I've failed a lot. I've learned a lot. I know there is a ton of room from improvement, which excites me.

That's why, today, I've reflected on the year and want to share the top five most enlightening lessons learned from 2018 to help you dominate your next chapter in 2019.

In 2019, I want you thinking bigger, sharpening your focus and intent, and believing in yourself and your work.

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Wed, 2 Jan 2019 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode is brought to you by Crop Conference

Crop is a 2-day celebration of creativity, community and inspiration April 18th & 19th in Baton Rouge, LA. Register today before it sells out and use Promo Code PIZZA at checkout to be entered to win a FREE ticket to their PopUp Crop Fall event! Check out the full lineup at Cropcons.com

5 Enlightening Lessons in 2018 to Help You Dominate 2019

2018 was the biggest, most memorable, and most profitable year in the books yet.

I've failed a lot. I've learned a lot. I know there is a ton of room from improvement, which excites me.

That's why, today, I've reflected on the year and want to share the top five most enlightening lessons learned from 2018 to help you dominate your next chapter in 2019.

In 2019, I want you thinking bigger, sharpening your focus and intent, and believing in yourself and your work.

Enjoy This Episode?

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

Shownotes

—

Want to Support the Show?

]]> Top 5 Most Enlightening Lessons from 2018 to Help You Dominate 2019 Scotty Russell | Perspective-Collective 00:30:31 2018 was the biggest, most memorable, and most profitable year in the books yet. That's why, today, I've reflected on the year and want to share the top five most enlightening lessons learned from 2018 to help you dominate your next chapter in 2019. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/109 2018 was the biggest, most memorable, and most profitable year in the books yet. That's why, today, I've reflected on the year and want to share the top five most enlightening lessons learned from 2018 to help you dominate your next chapter in 2019. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/109 2019, creative grind, know what you want, perspective-collective, 2018, 5 enlightening lessons, perspective podcast, scotty russell, embrace who you are, blookah, aine brennan, paige garland false full 109 d7fd94f8-051f-42cf-9f2c-d77841218a72 Stop Brewing a Latte Excuses & Make it Happen (Coffee Caffeinated Kick Series Pt. 3/3) Excuses, Fear & Discomfort

Many things boils down to excuses, fear, and discomfort. It's easy to make excuses and attach the blame to something else.

From my experience, there are many things that hold many of us back from the people we're meant to become and stop us from positively impacting other people.

That's why the final part of this Coffee Caffeinated Kick Series is Stop Brewing a Latte Excuses & Make it Happen.

Today, we're going to hold ourselves accountable and follow through on our commitments. That way, we can get a little closer to becoming the future version of ourselves we crave to be.

Shownotes

—

Want to Support the Show?

]]> Thu, 27 Dec 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Excuses, Fear & Discomfort

Many things boils down to excuses, fear, and discomfort. It's easy to make excuses and attach the blame to something else.

From my experience, there are many things that hold many of us back from the people we're meant to become and stop us from positively impacting other people.

That's why the final part of this Coffee Caffeinated Kick Series is Stop Brewing a Latte Excuses & Make it Happen.

Today, we're going to hold ourselves accountable and follow through on our commitments. That way, we can get a little closer to becoming the future version of ourselves we crave to be.

Shownotes

—

Want to Support the Show?

]]> Stop Brewing a Latte Excuses & Make it Happen (Coffee Caffeinated Kick Series Pt. 3/3) Scotty Russell | Perspective-Collective 00:26:35 From my experience, there are many things that hold many of us back from the people we're meant to become and stop us from positively impacting other people. That's why the final part of this Coffee Caffeinated Kick Series is Stop Brewing a Latte Excuses & Make it Happen. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/108 From my experience, there are many things that hold many of us back from the people we're meant to become and stop us from positively impacting other people. That's why the final part of this Coffee Caffeinated Kick Series is Stop Brewing a Latte Excuses & Make it Happen. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/108 blogging, excuses, pinterest, creative grind, time, blookah, money, perspective-collective, podcasting, perspective podcast, scotty russell, coffee, motivation true full 108 489f51a1-23c4-4ffe-b816-20df6791d543 Espresso Yourself By Any Beans Necessary (Coffee Caffeinated Kick Series Pt. 2/3) Espresso Yourself By Any Beans Necessary

We live in a world where outside marketing forces make millions by seducing and influencing us to buy their product or services.

Then we spend endless hours on social media unconsciously consuming other people's perfectly-curated feeds.

It's easy to feel brainwashed into wanting these people's lives. This desire causes us to mimic what we see so we can attempt to "fit in and be happy."

After spending much of my life getting bullied, all I ever wanted was to fit in—but I'm realizing I'd rather express myself as I am and stand out.

So many of us creatives want to show up and be seen. However, we play it safe and tiptoe the edge of what's comfortable and what we think others want to see.

That's why part two of the Coffee Caffeinated Kick Series is all about Espresso Yourself By Any Beans Necessary.

Today's episode is a two-part approach to playing the short game while planning for the long game.

The Short Game

First, our focus starts by helping you find your groove and voice by creating work that expresses yourself. We do this by breaking away from people-pleasing and celebrating our weird.

The Long Game

Second, I'm planting a bigger picture in your head of how your work should target one specific person (your perfect follower). Then, we'll talk about scaling that to 1,000 True Fans to make a living as a creator.

Enjoy This Episode?

Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.

Shownotes

—

Want to Support the Show?

]]> Wed, 19 Dec 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Espresso Yourself By Any Beans Necessary

We live in a world where outside marketing forces make millions by seducing and influencing us to buy their product or services.

Then we spend endless hours on social media unconsciously consuming other people's perfectly-curated feeds.

It's easy to feel brainwashed into wanting these people's lives. This desire causes us to mimic what we see so we can attempt to "fit in and be happy."

After spending much of my life getting bullied, all I ever wanted was to fit in—but I'm realizing I'd rather express myself as I am and stand out.

So many of us creatives want to show up and be seen. However, we play it safe and tiptoe the edge of what's comfortable and what we think others want to see.

That's why part two of the Coffee Caffeinated Kick Series is all about Espresso Yourself By Any Beans Necessary.

Today's episode is a two-part approach to playing the short game while planning for the long game.

The Short Game

First, our focus starts by helping you find your groove and voice by creating work that expresses yourself. We do this by breaking away from people-pleasing and celebrating our weird.

The Long Game

Second, I'm planting a bigger picture in your head of how your work should target one specific person (your perfect follower). Then, we'll talk about scaling that to 1,000 True Fans to make a living as a creator.

Enjoy This Episode?

Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.

Shownotes

—

Want to Support the Show?

]]> Espresso Yourself By Any Beans Necessary (Coffee Caffeinated Kick Series Pt. 2/3) Scotty Russell | Perspective-Collective 00:21:41 After spending much of my life getting bullied, all I ever wanted was to fit in—but I'm realizing I'd rather express myself as I am and stand out. So many of us creatives want to show up and be seen. However, we play it safe and tiptoe the edge of what's comfortable and what we think others want to see. That's why part two of the Coffee Caffeinated Kick Series is all about Espresso Yourself By Any Beans Necessary. Today's episode is a two-part approach to playing the short game while planning for the long game. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/107 After spending much of my life getting bullied, all I ever wanted was to fit in—but I'm realizing I'd rather express myself as I am and stand out. So many of us creatives want to show up and be seen. However, we play it safe and tiptoe the edge of what's comfortable and what we think others want to see. That's why part two of the Coffee Caffeinated Kick Series is all about Espresso Yourself By Any Beans Necessary. Today's episode is a two-part approach to playing the short game while planning for the long game. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/107 coffee, blookah, celebrate your weird, creative grind, grind away, 1000 true fans, perspective podcast, scotty russell, espresso yourself, perspective-collective, wave your freak flag true full 107 7862862f-ccf9-4b09-b02d-d1456db3fb96 Good Things Happen to Those Who Grind (Coffee Caffeinated Kick Series Pt. 1/3) A Coffee-Caffeinated Kick

Whether you drink it black, with cream, or with cream and 13 Stevias, coffee is a magical elixir that fuels our creative grind.

It puts a pep in our step when we start our mornings.

It provides that spark when you hit that 2 PM wall.

Most importantly, it creates community amongst creators and provides an instant connection.

Today, we're going to finish the year strong—as strong as my black coffee—with a 3-part Coffee Caffeinated Kick series.

I want this series to function like audio coffee—to give you an extra boost in the AM or PM when you sip your coffee and get after it.

Whether you buy your beans ground or grind your own, part one of this series is titled Good Things Happen to Those Who Grind.

If you struggle with the lack of time, money, and motivation then this one is for you.

Enjoy This Episode?
Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.

Shownotes

—

Want to Support the Show?

]]> Wed, 12 Dec 2018 11:39:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ A Coffee-Caffeinated Kick

Whether you drink it black, with cream, or with cream and 13 Stevias, coffee is a magical elixir that fuels our creative grind.

It puts a pep in our step when we start our mornings.

It provides that spark when you hit that 2 PM wall.

Most importantly, it creates community amongst creators and provides an instant connection.

Today, we're going to finish the year strong—as strong as my black coffee—with a 3-part Coffee Caffeinated Kick series.

I want this series to function like audio coffee—to give you an extra boost in the AM or PM when you sip your coffee and get after it.

Whether you buy your beans ground or grind your own, part one of this series is titled Good Things Happen to Those Who Grind.

If you struggle with the lack of time, money, and motivation then this one is for you.

Enjoy This Episode?
Let me know what you think by sharing a video or photo of you sippin' coffee and listening to this episode and share with me on Instagram @perspectivepodcast.

Shownotes

—

Want to Support the Show?

]]> Good Things Happen to Those Who Grind (Coffee Caffeinated Kick Series Pt. 1/3) Scotty Russell | Perspective-Collective 00:20:35 Today, we're going to finish the year strong—as strong as my black coffee—with a 3-part Coffee Caffeinated Kick series. I want this series to function like audio coffee—to give you an extra boost in the AM or PM when you sip your coffee and get after it. If you struggle with the lack of time, money, and motivation then this one is for you. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/105 Today, we're going to finish the year strong—as strong as my black coffee—with a 3-part Coffee Caffeinated Kick series. I want this series to function like audio coffee—to give you an extra boost in the AM or PM when you sip your coffee and get after it. If you struggle with the lack of time, money, and motivation then this one is for you. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast and let’s connect For the full shownotes, visit Perspective-Collective.com/105 coffee, blookah, perspective podcast, crayligraphy, colin tierney, amy tangerine true full 106 e322c86d-3699-4247-a2e3-8830ca88836f How to Grind Outside the Day Job & Fight Comparison with Nick Slater Leveling the Playing Field & Proving Your Humanity

If you’re a creative like me, you deal with imposter syndrome, burnout, finding time to make personal work, and trying to make something meaningful.

Some people refuse to admit these “flaws” publicly, as they feel it would tarnish their potential professional perception. In my eyes, showing the world that you're human attracts more people to you—no matter if you’re a wide-eyed rookie or a polished vet in the game.

No one has it all figured out, no matter how hard someone tries to convince you otherwise.

We appreciate knowing that the people we admire struggle with the same things we do—at least I do. It levels the playing field and empowers us to take it up a notch because if they can do it, we can too.

Battling Comparison, Fighting Burnout, and Crushing Your Grind with Nick Slater

Queue today’s guest, Nick Slater, illustrator and design Goliath slanging jaw-dropping work out of the Bay Area. He’s worked with big brands like Lyft, Slack, Twitter, Asana, Zendesk, Airstream, Epicurrence, and The Washington Post.

His creativity, diverse skillset, and frequent output certainly may persuade you he’s a robot. However, with how open he is about the struggles we all deal with, reminds you he’s definitely human just like the rest of us.

That’s what I love most about Nick—he’s got big-time work, but doesn't have a big head.

In today’s episode, Nick Slater and I go into the nitty gritty about:

  • Getting caught in the comparison trap even after you've "made it"
  • Making time to grind outside a day job
  • Fighting burnout by finding new outlets
  • Looking inside to create impactful work outside
  • What his last slice of pizza would be if he was on death row

This one is going to give you all the feels and set a fire under your ass to push to the next level as we finish this week and year strong.

You know the drill! Take a screenshot or share a video of the episode you’re listening to and tag me on IG @perspectivepodcast and let me know what you think. I enjoy the hell out of connecting with you each week there.

—

Shownotes

  • Listener of the Week: Aloysiusrichtofen
  • Podcast Editor: Aine Brennan
  • Shownotes Editor: Paige Garland
  • Podcast music: Blookah

—

Want to Support the Show?

####Crypto Donation Support

  • Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu
  • Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16
  • Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6

####Subscribe via your favorite podcast player:

]]> Wed, 5 Dec 2018 11:15:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Leveling the Playing Field & Proving Your Humanity

If you’re a creative like me, you deal with imposter syndrome, burnout, finding time to make personal work, and trying to make something meaningful.

Some people refuse to admit these “flaws” publicly, as they feel it would tarnish their potential professional perception. In my eyes, showing the world that you're human attracts more people to you—no matter if you’re a wide-eyed rookie or a polished vet in the game.

No one has it all figured out, no matter how hard someone tries to convince you otherwise.

We appreciate knowing that the people we admire struggle with the same things we do—at least I do. It levels the playing field and empowers us to take it up a notch because if they can do it, we can too.

Battling Comparison, Fighting Burnout, and Crushing Your Grind with Nick Slater

Queue today’s guest, Nick Slater, illustrator and design Goliath slanging jaw-dropping work out of the Bay Area. He’s worked with big brands like Lyft, Slack, Twitter, Asana, Zendesk, Airstream, Epicurrence, and The Washington Post.

His creativity, diverse skillset, and frequent output certainly may persuade you he’s a robot. However, with how open he is about the struggles we all deal with, reminds you he’s definitely human just like the rest of us.

That’s what I love most about Nick—he’s got big-time work, but doesn't have a big head.

In today’s episode, Nick Slater and I go into the nitty gritty about:

  • Getting caught in the comparison trap even after you've "made it"
  • Making time to grind outside a day job
  • Fighting burnout by finding new outlets
  • Looking inside to create impactful work outside
  • What his last slice of pizza would be if he was on death row

This one is going to give you all the feels and set a fire under your ass to push to the next level as we finish this week and year strong.

You know the drill! Take a screenshot or share a video of the episode you’re listening to and tag me on IG @perspectivepodcast and let me know what you think. I enjoy the hell out of connecting with you each week there.

—

Shownotes

  • Listener of the Week: Aloysiusrichtofen
  • Podcast Editor: Aine Brennan
  • Shownotes Editor: Paige Garland
  • Podcast music: Blookah

—

Want to Support the Show?

####Crypto Donation Support

  • Bitcoin: 1j5vE64PWgkJHGnGSrAiJK82bnfn7fBgu
  • Ethereum: 0xFf60588C873E34235dE371450d58129d8d7cAC16
  • Litecoin: LerTFZfvtW4iH7qJM8vSE9mkdQA24yKmB6

####Subscribe via your favorite podcast player:

]]> How to Grind Outside the Day Job & Fight Comparison with Nick Slater Scotty Russell | Perspective-Collective 00:43:05 If you’re a creative like me, you deal with imposter syndrome, burnout, finding time to make personal work, and trying to make something meaningful. We appreciate knowing that the people we admire struggle with the same things we do—at least I do. It levels the playing field and empowers us to take it up a notch because if they can do it, we can too. Queue today’s guest, Nick Slater, illustrator and design Goliath slanging jaw-dropping work out of the Bay Area. He’s worked with big brands like Lyft, Slack, Twitter, Asana, Zendesk, Airstream, Epicurrence, and The Washington Post. This week, we discuss comparison traps, grinding outside the day job, fighting burnout, and creating impactful work. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast or Twitter and let’s connect For the full shownotes, visit Perspective-Collective.com/105 If you’re a creative like me, you deal with imposter syndrome, burnout, finding time to make personal work, and trying to make something meaningful. We appreciate knowing that the people we admire struggle with the same things we do—at least I do. It levels the playing field and empowers us to take it up a notch because if they can do it, we can too. Queue today’s guest, Nick Slater, illustrator and design Goliath slanging jaw-dropping work out of the Bay Area. He’s worked with big brands like Lyft, Slack, Twitter, Asana, Zendesk, Airstream, Epicurrence, and The Washington Post. This week, we discuss comparison traps, grinding outside the day job, fighting burnout, and creating impactful work. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast or Twitter and let’s connect For the full shownotes, visit Perspective-Collective.com/105 burnout, day job, paige garland, blookah, creative grind, creating impact, creative hustle, nick slater, aine brennan, perspective podcast, perspective-collective, change your perspective, comparison trap true full 105 d0eb9c43-7b63-416a-8c98-b0dac58eefd4 Don't Die a Creative Copycat—Be a Different Breed & Make Your Own Waves Steal Like an Artist, not a Creative Copycat

“Imitation is about copying. Emulation is when imitation goes one step further, breaking through into your own thing.” - Austin Kleon, Steal Like an Artist

When you're a kid, copying is second nature. It's a harmless and innocent way to express yourself and develop some artistic skills.

When you get older, copying is no longer so innocent—especially when you pass someone else's work off as your own.

That's why, today, we're going to talk about riding waves, stealing waves, and making waves of your own.

There are ways to emulate without plagiarism. There are ways to put your own unique flavor on a style to stand out from the noise.

Don't die a copycat, be a different breed.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

For the full shownotes, visit Perspective-Collective.com/104

—

Shownotes

—

Want to Support the Show?

]]> Wed, 28 Nov 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Steal Like an Artist, not a Creative Copycat

“Imitation is about copying. Emulation is when imitation goes one step further, breaking through into your own thing.” - Austin Kleon, Steal Like an Artist

When you're a kid, copying is second nature. It's a harmless and innocent way to express yourself and develop some artistic skills.

When you get older, copying is no longer so innocent—especially when you pass someone else's work off as your own.

That's why, today, we're going to talk about riding waves, stealing waves, and making waves of your own.

There are ways to emulate without plagiarism. There are ways to put your own unique flavor on a style to stand out from the noise.

Don't die a copycat, be a different breed.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

For the full shownotes, visit Perspective-Collective.com/104

—

Shownotes

—

Want to Support the Show?

]]> Don't Die a Creative Copycat—Be a Different Breed & Make Your Own Waves Scotty Russell | Perspective-Collective 00:20:40 “Imitation is about copying. Emulation is when imitation goes one step further, breaking through into your own thing.” - Austin Kleon, *Steal Like an Artist* Today, we're going to talk about riding waves, stealing waves, and making waves of your own. The goal is to help you take inspiration and make it your own to stand out. Don't die a copycat, be a different breed. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast or Twitter and let’s connect For the full shownotes, visit Perspective-Collective.com/104 “Imitation is about copying. Emulation is when imitation goes one step further, breaking through into your own thing.” - Austin Kleon, *Steal Like an Artist* Today, we're going to talk about riding waves, stealing waves, and making waves of your own. The goal is to help you take inspiration and make it your own to stand out. Don't die a copycat, be a different breed. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast or Twitter and let’s connect For the full shownotes, visit Perspective-Collective.com/104 steal like an artist, perspective podcast, creative copycat, blookah, perspective-collective, austin kleon true full 104 a9363c54-54ea-495b-8deb-b81d7db0bc78 Mental Health, Social Media & the Secret World of Pricing with Ari Woeste Mental Health, Social Media & the Secret World of Pricing with Ari Woeste

Opening up about your struggles opens you up to being put under a microscope. However, I feel when we do open up about our story, it makes us more human and gives others permission to embrace their imperfect story.

Queue today’s guest: Ari Woeste, an independent lettering artist and art director out of Minneapolis, MN, who’s especially a force with tactile and food lettering. She’s crushed projects for some of the biggest brands in the world like Wal-Mart, Polo Ralph Lauren, General Mills, and Yoplait (to name a few).

Ari has an incredible story filled with humility, and she’s not afraid to open up about the ups and downs of her creative career.

On today’s episode, Ari and I get super deep into:

  • Battling with the inner critic and comparison
  • Dealing with the dark side of social media and mental health
  • Tackling the rollercoaster world of freelance and pricing
  • Taking yourself seriously and following your intuition
  • And her new dog @kylethepupper

This one is going to hit home with you no matter where you are on your creative grind.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or on Twitter, and let’s connect.

—

Shownotes

Want to Support the Show?

]]> Wed, 21 Nov 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Mental Health, Social Media & the Secret World of Pricing with Ari Woeste

Opening up about your struggles opens you up to being put under a microscope. However, I feel when we do open up about our story, it makes us more human and gives others permission to embrace their imperfect story.

Queue today’s guest: Ari Woeste, an independent lettering artist and art director out of Minneapolis, MN, who’s especially a force with tactile and food lettering. She’s crushed projects for some of the biggest brands in the world like Wal-Mart, Polo Ralph Lauren, General Mills, and Yoplait (to name a few).

Ari has an incredible story filled with humility, and she’s not afraid to open up about the ups and downs of her creative career.

On today’s episode, Ari and I get super deep into:

  • Battling with the inner critic and comparison
  • Dealing with the dark side of social media and mental health
  • Tackling the rollercoaster world of freelance and pricing
  • Taking yourself seriously and following your intuition
  • And her new dog @kylethepupper

This one is going to hit home with you no matter where you are on your creative grind.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or on Twitter, and let’s connect.

—

Shownotes

Want to Support the Show?

]]> Mental Health, Social Media & the Secret World of Pricing with Ari Woeste Scotty Russell | Perspective-Collective 00:49:33 Opening up about your struggles opens you up to being put under a microscope. However, I feel when we do open up about our story, it makes us more human and gives others permission to embrace their imperfect story. Queue today’s guest: Ari Woeste, an independent lettering artist and art director out of Minneapolis, MN, who’s especially a force with tactile and food lettering. Ari has an incredible story filled with humility, and she’s not afraid to open up about the ups and downs of her creative career. On today’s episode, Ari and I get super deep into battling the inner critic, dealing with social media and mental health, and tackling freelance pricing. Opening up about your struggles opens you up to being put under a microscope. However, I feel when we do open up about our story, it makes us more human and gives others permission to embrace their imperfect story. Queue today’s guest: Ari Woeste, an independent lettering artist and art director out of Minneapolis, MN, who’s especially a force with tactile and food lettering. Ari has an incredible story filled with humility, and she’s not afraid to open up about the ups and downs of her creative career. On today’s episode, Ari and I get super deep into battling the inner critic, dealing with social media and mental health, and tackling freelance pricing. social media, freelance, kylethepupper, mental health, comparison trap, typeirl, pricing, blookah, mental health, perspective podcast, freelance, ari woeste, change your perspective, perspective-collective true full 103 496d9f1d-9def-443d-993f-c0b75854f8b5 Tips for Building an Audience & Passive Income with Stefan Kunz Solving and Serving with Stefan Kunz

Today's guest, Stefan Kunz, has built a creative empire with lettering and digital products. At such a young age, you’d think his amassing of an Instagram audience of over 300K+ loyal followers happened overnight, but I can assure you it didn’t.

Stefan is a DO'er as he works on his craft daily and attracts opportunities. Stefan is also a giver as he solves problems for himself and shares the solution with his audience.

On today’s episode, Stefan and I pull back the curtain on:

  • Growing an audience by listening and serving
  • Solving problems creatively for yourself and others
  • Pushing your limitations and aiming at big targets
  • Building a passive income with digital products
  • And most importantly, his favorite pizza…

I have no doubt this one is going give you the spark you need to elevate your work and to close out 2018 with a bang.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 14 Nov 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Solving and Serving with Stefan Kunz

Today's guest, Stefan Kunz, has built a creative empire with lettering and digital products. At such a young age, you’d think his amassing of an Instagram audience of over 300K+ loyal followers happened overnight, but I can assure you it didn’t.

Stefan is a DO'er as he works on his craft daily and attracts opportunities. Stefan is also a giver as he solves problems for himself and shares the solution with his audience.

On today’s episode, Stefan and I pull back the curtain on:

  • Growing an audience by listening and serving
  • Solving problems creatively for yourself and others
  • Pushing your limitations and aiming at big targets
  • Building a passive income with digital products
  • And most importantly, his favorite pizza…

I have no doubt this one is going give you the spark you need to elevate your work and to close out 2018 with a bang.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Tips for Building an Audience & Passive Income with Stefan Kunz Scotty Russell | Perspective-Collective 00:43:43 Today's guest, Stefan Kunz, has built a creative empire with lettering and digital products. At such a young age, you’d think his amassing of an Instagram audience of over 300K+ loyal followers happened overnight, but I can assure you it didn’t. Today we pulled back the curtain on audience building, showing up every day, building digital products and setting big targets. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast or Twitter and let’s connect. Today's guest, Stefan Kunz, has built a creative empire with lettering and digital products. At such a young age, you’d think his amassing of an Instagram audience of over 300K+ loyal followers happened overnight, but I can assure you it didn’t. Today we pulled back the curtain on audience building, showing up every day, building digital products and setting big targets. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @PerspectivePodcast or Twitter and let’s connect. stefan kunz, passive income, audience building, hand lettering, perspective-collective, perspective podcast, quotes, blookah, paige garland false full 102 a6ace656-9c27-45af-919a-b6a81b7c31e7 Born for Greatness | 4 Main Takeaways from Summit of Greatness 2018 Do you struggle with clarity and focus on your vision?

This was me recently until a recent life-changing experience.

Early in October, I had a spontaneous opportunity to attend the Summit of Greatness in Columbus, OH. This monstrous event brings together the world's greatest minds and talents in entertainment, public speaking, fitness, health, and personal development.

What I was able to soak up from these legends made a massive impact on every facet of my life and that's what I want to share with you today.

Today, I'm breaking down the following:

  1. The definition of greatness
  2. Why you were born for greatness
  3. Top 4 takeaways from the Summit
  4. My declaration of intent for my life and creative grind moving
    forward

I ask that you have an open your mind, think big, and act on any concept or idea that hits home with you throughout this episode.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 7 Nov 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Do you struggle with clarity and focus on your vision?

This was me recently until a recent life-changing experience.

Early in October, I had a spontaneous opportunity to attend the Summit of Greatness in Columbus, OH. This monstrous event brings together the world's greatest minds and talents in entertainment, public speaking, fitness, health, and personal development.

What I was able to soak up from these legends made a massive impact on every facet of my life and that's what I want to share with you today.

Today, I'm breaking down the following:

  1. The definition of greatness
  2. Why you were born for greatness
  3. Top 4 takeaways from the Summit
  4. My declaration of intent for my life and creative grind moving
    forward

I ask that you have an open your mind, think big, and act on any concept or idea that hits home with you throughout this episode.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Born for Greatness | 4 Main Takeaways from Summit of Greatness 2018 Scotty Russell | Perspective-Collective 00:44:30 Do you struggle with clarity and focus on your vision? This was me recently until a recent life-changing experience. Today I'm breaking down the biggest takeaways from the biggest names in the world who spoke at the Summit of Greatness in October. This one is going to rock you like it rocked me. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast or Twitter—and let’s connect. Do you struggle with clarity and focus on your vision? This was me recently until a recent life-changing experience. Today I'm breaking down the biggest takeaways from the biggest names in the world who spoke at the Summit of Greatness in October. This one is going to rock you like it rocked me. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast or Twitter—and let’s connect. school of greatness, in-q, lindsey stirling, amy purdy, summit of greatness, perspective podcast, blookah, shaun t, jay shetty, lewis howes true full 101 a2a81e40-f868-4949-8903-e1f7b9fe60e1 Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle The Big 100

EPISODE 100 BABY! You're in for a treat. I've listened to hours of previous guest episodes and strategically plucked out some of the best golden nuggets.

These people's words made a significant impact on my daily mindset and approach and I feel it will hit home with you too.

The following, in no particular order, are the Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle.

You're getting knowledge bombs dropped on you from the likes of: Erik Marinovich, Lauren Hom, Durham Brand & Co., Hoodzpah, Industry Print Shop, BenRealvsWorld, Pandr Design Co., Mama's Sauce, Propaganda and Alicja Colon.

So sit back, open your mind, and let this heavy dose of knowledge vibrate through your body and soul...oh, ya, it's like that today.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 31 Oct 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Big 100

EPISODE 100 BABY! You're in for a treat. I've listened to hours of previous guest episodes and strategically plucked out some of the best golden nuggets.

These people's words made a significant impact on my daily mindset and approach and I feel it will hit home with you too.

The following, in no particular order, are the Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle.

You're getting knowledge bombs dropped on you from the likes of: Erik Marinovich, Lauren Hom, Durham Brand & Co., Hoodzpah, Industry Print Shop, BenRealvsWorld, Pandr Design Co., Mama's Sauce, Propaganda and Alicja Colon.

So sit back, open your mind, and let this heavy dose of knowledge vibrate through your body and soul...oh, ya, it's like that today.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle Scotty Russell | Perspective-Collective 01:19:59 EPISODE 100 BABY! You're in for a treat. I've listened to hours of previous guest episodes and strategically plucked out some of the best golden nuggets. These people's words made a significant impact on my daily mindset and approach and I feel it will hit home with you too. The following, in no particular order, are the Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle. So sit back, open your mind, and let this heavy dose of knowledge vibrate through your body and soul...oh, ya, it's like that today. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or Twitter and let’s connect. EPISODE 100 BABY! You're in for a treat. I've listened to hours of previous guest episodes and strategically plucked out some of the best golden nuggets. These people's words made a significant impact on my daily mindset and approach and I feel it will hit home with you too. The following, in no particular order, are the Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle. So sit back, open your mind, and let this heavy dose of knowledge vibrate through your body and soul...oh, ya, it's like that today. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or Twitter and let’s connect. pandr design co., propaganda, lauren hom, blookah, benrealvsworld, retro supply co., durham brand & co, hoodzpah, mama's sauce, perspective podcast, alicja colon, industry print shop, episode 100, creative hustle, erik marinovich true full 100 31262c85-d861-4b77-8666-3c93d8dbcdb7 Owning Your Story & Style with Kyle Letendre of @HeyKyle Working Through Your Path and Passions

Sometimes, it takes a few attempts to figure out which passion path you should be following in life. You may have multiple interests, but not all of them point toward a fruitful future.

Queue today’s guest, Kyle Letendre aka @HeyKyle, a groovy magician who casts spellbinding expressive lettering and illustrations for some of the biggest kids on the block like Instagram, Jack White, and McDonald's.

In addition, he gives talks, teaches workshops, and slangs some pretty beautiful merch...basically, I’m saying he does it all and does it extremely well.

Today, Kyle and chop it up over tantalizing topics such as:

  • The weird and winding road to lettering and illustration
  • The risky leap to full-time freelance
  • Owning your story and what makes you you
  • How his name doesn’t sound like it's spelled and obviously his favorite pizza

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 24 Oct 2018 10:10:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Working Through Your Path and Passions

Sometimes, it takes a few attempts to figure out which passion path you should be following in life. You may have multiple interests, but not all of them point toward a fruitful future.

Queue today’s guest, Kyle Letendre aka @HeyKyle, a groovy magician who casts spellbinding expressive lettering and illustrations for some of the biggest kids on the block like Instagram, Jack White, and McDonald's.

In addition, he gives talks, teaches workshops, and slangs some pretty beautiful merch...basically, I’m saying he does it all and does it extremely well.

Today, Kyle and chop it up over tantalizing topics such as:

  • The weird and winding road to lettering and illustration
  • The risky leap to full-time freelance
  • Owning your story and what makes you you
  • How his name doesn’t sound like it's spelled and obviously his favorite pizza

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Owning Your Story & Style with Kyle Letendre of @HeyKyle Scotty Russell | Perspective-Collective 00:51:51 Today’s guest is Kyle Letendre aka @HeyKyle. He's a groovy magician who casts spellbinding expressive lettering and illustrations for some of the biggest kids on the block like Instagram, Jack White, and McDonald's. His winding road and story to embracing his identity, discovering his style and chasing what he loves is inspiring to say the least. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or Twitter and let’s connect. Today’s guest is Kyle Letendre aka @HeyKyle. He's a groovy magician who casts spellbinding expressive lettering and illustrations for some of the biggest kids on the block like Instagram, Jack White, and McDonald's. His winding road and story to embracing his identity, discovering his style and chasing what he loves is inspiring to say the least. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or Twitter and let’s connect. heykyle, blookah, illustration, lettering, perspective-collective, create opportunities, convince yourself, paige garland, freelance, perspective podcast, kyle letendre true full 99 23ef92ed-1b03-450a-a992-c77d16ef278f Finding Your Style & Building an Audience with Michael Fugoso of Fugstrator Today we chop it up with Michael Fugoso aka FUGS aka @Fugstrator on the Grams.

This guy has an incredible story of finding his path of art and design later in the game than most. However, once he found that thing that made him feel alive, he went all out and took the illustration world by storm with a unique, skeuomorphic style I can pick out from a sea of noise.

In this episode, Fugs and I inject copious amounts of energy into topics such as:

  • Finding your groove and owning your style
  • Sharing the process and building an audience
  • Skipping the shortcuts and mastering the fundamentals
  • Being a student of life and always experimenting

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 17 Oct 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Today we chop it up with Michael Fugoso aka FUGS aka @Fugstrator on the Grams.

This guy has an incredible story of finding his path of art and design later in the game than most. However, once he found that thing that made him feel alive, he went all out and took the illustration world by storm with a unique, skeuomorphic style I can pick out from a sea of noise.

In this episode, Fugs and I inject copious amounts of energy into topics such as:

  • Finding your groove and owning your style
  • Sharing the process and building an audience
  • Skipping the shortcuts and mastering the fundamentals
  • Being a student of life and always experimenting

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Finding Your Style & Building an Audience with Michael Fugoso of Fugstrator Scotty Russell | Perspective-Collective 00:55:21 Today we chop it up with Michael Fugoso aka FUGS aka @Fugstrator on the Grams. He's an insane illustrator and designer out of San Diego. He has an incredible story of showing up late to the party but becoming the center of attention with his unique style, obsession and personality. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or Twitter and let’s connect. Today we chop it up with Michael Fugoso aka FUGS aka @Fugstrator on the Grams. He's an insane illustrator and designer out of San Diego. He has an incredible story of showing up late to the party but becoming the center of attention with his unique style, obsession and personality. Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or Twitter and let’s connect. true full 98 bafae5f4-32c6-4170-b29f-1c0d392cf064 A 4 Step Blueprint for Kicking Major Ass in Life & Your Creative Grind Recently, I listened to a Lewis Howes' School of Greatness episode (695) called Your Thoughts Will Heal or Kill You with Marissa Peer. A few main themes of the show triggered some areas of conflict I had been wrestling with personally in my life.

I loved it so much I had to listen a second time, so I could take notes and channel my thoughts into an episode. I know these are things you deal with as a creative human, too.

So today, I distilled my top takeaways from that episode and injected my own flavor geared toward creatives. The following is a 4 Step Blueprint for Kicking Major Ass in Life & Your Creative Pursuits:

  1. Know You’re Enough
  2. Choose Your Beliefs Wisely
  3. Use Words as a Weapon for Good
  4. Build a Fortress Against Critics

Overall, I want to give you the firepower for transforming your words, thoughts, and beliefs to create the world you want for yourself and others.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 10 Oct 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Recently, I listened to a Lewis Howes' School of Greatness episode (695) called Your Thoughts Will Heal or Kill You with Marissa Peer. A few main themes of the show triggered some areas of conflict I had been wrestling with personally in my life.

I loved it so much I had to listen a second time, so I could take notes and channel my thoughts into an episode. I know these are things you deal with as a creative human, too.

So today, I distilled my top takeaways from that episode and injected my own flavor geared toward creatives. The following is a 4 Step Blueprint for Kicking Major Ass in Life & Your Creative Pursuits:

  1. Know You’re Enough
  2. Choose Your Beliefs Wisely
  3. Use Words as a Weapon for Good
  4. Build a Fortress Against Critics

Overall, I want to give you the firepower for transforming your words, thoughts, and beliefs to create the world you want for yourself and others.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

—

Shownotes

—

Want to Support the Show?

]]> A 4 Step Blueprint for Kicking Major Ass in Life & Your Creative Grind Scotty Russell | Perspective-Collective 00:26:10 Today's episode is a 4 Step Blueprint for Kicking Major Ass in Life & Your Creative Pursuits. Overall, I want to give you the firepower for transforming your words, thoughts, and beliefs to create the world you want for yourself and others. Today's episode is a 4 Step Blueprint for Kicking Major Ass in Life & Your Creative Pursuits. Overall, I want to give you the firepower for transforming your words, thoughts, and beliefs to create the world you want for yourself and others. false full 97 ee9359f6-f39c-4b6a-9597-83703f0fed87 Rolling With Life's Punches as a Creative & Punching Back It’s good to have a plan in life, especially with your creative pursuits...yet things don't always go according to plan.

You've learned by now that life isn't always sunshine and rainbows. You have to deal with the darkness and tornados that will throw you off course.

For my wife and me, 2018's motto has been strictly about "Rolling With Life's Punches." Throughout her pregnancy and our now-parenthood, we've had our fair share of bumps in the road. Each time we remind ourselves of this motto.

I've also tattooed this motto on my mind as I juggle my daily grind between the day job and the Perspective-Collective.

Today's episode is about responding to the punches life throws at you. Whatever happens, happens.

I talk about:

  • The whirlwind of 2018
  • Focusing on what you can and can't control
  • Flexing your ability to embrace the blows
  • Responding to life's punches

Lace up your boxing gloves and get ready to step into the ring. You're in for a fight worth fighting, and it's time to punch back.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 3 Oct 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ It’s good to have a plan in life, especially with your creative pursuits...yet things don't always go according to plan.

You've learned by now that life isn't always sunshine and rainbows. You have to deal with the darkness and tornados that will throw you off course.

For my wife and me, 2018's motto has been strictly about "Rolling With Life's Punches." Throughout her pregnancy and our now-parenthood, we've had our fair share of bumps in the road. Each time we remind ourselves of this motto.

I've also tattooed this motto on my mind as I juggle my daily grind between the day job and the Perspective-Collective.

Today's episode is about responding to the punches life throws at you. Whatever happens, happens.

I talk about:

  • The whirlwind of 2018
  • Focusing on what you can and can't control
  • Flexing your ability to embrace the blows
  • Responding to life's punches

Lace up your boxing gloves and get ready to step into the ring. You're in for a fight worth fighting, and it's time to punch back.

—

Shownotes

—

Want to Support the Show?

]]> Rolling With Life's Punches as a Creative & Punching Back Scotty Russell | Perspective-Collective 00:25:11 It’s good to have a plan in life, especially with your creative pursuits...yet things don't always go according to plan. You've learned by now that life isn't always sunshine and rainbows. You have to deal with the darkness and tornados that will throw you off course. Today's episode is about rolling with life's punches and responding to adversity. It’s good to have a plan in life, especially with your creative pursuits...yet things don't always go according to plan. You've learned by now that life isn't always sunshine and rainbows. You have to deal with the darkness and tornados that will throw you off course. Today's episode is about rolling with life's punches and responding to adversity. paige garland, life's punches, adversity, perspective podcast, blookah, rolling punches true full 96 eab6ba85-ee19-4d0c-8cd0-048d76f24fe1 Love the Crust (3 Life Lessons Learned From Loving Pizza Pt 3) Today we dive into Part 3 of the 3 Life Lessons Learned From Pizza Series.

Life Lesson #3 is all about Learning to Love the Crust.

To know the crust is to love the crust. It's those rough patches in your life when you feel lost, depressed, and insignificant—like you have nothing to offer this world.

You want to ignore these moments in life and sweep the crumbs under the rug, but it's important to embrace them. These moments and experiences define and shape whom you'll become.

Today I talk about 3 ways to get through those crusty times and see the silver lining.

  1. Shit & Sunshine - Can't appreciate the highs without the lows

  2. Find Your Suffering - What are you willing to experience worthwhile suffering for?

  3. Hoard Your Victories - Celebrating and acknowledging wins is important

—

Sponsor

RetroSupply is the leading provider of Illustrator, Photoshop, Procreate, and Affinity design resources to make your work stand in clicks or drags of your mouse or stylus. Use Promo Code SCOTTY20 to save 20% OFF all their design resources like brushes, actions, textures, and fonts.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 26 Sep 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Today we dive into Part 3 of the 3 Life Lessons Learned From Pizza Series.

Life Lesson #3 is all about Learning to Love the Crust.

To know the crust is to love the crust. It's those rough patches in your life when you feel lost, depressed, and insignificant—like you have nothing to offer this world.

You want to ignore these moments in life and sweep the crumbs under the rug, but it's important to embrace them. These moments and experiences define and shape whom you'll become.

Today I talk about 3 ways to get through those crusty times and see the silver lining.

  1. Shit & Sunshine - Can't appreciate the highs without the lows

  2. Find Your Suffering - What are you willing to experience worthwhile suffering for?

  3. Hoard Your Victories - Celebrating and acknowledging wins is important

—

Sponsor

RetroSupply is the leading provider of Illustrator, Photoshop, Procreate, and Affinity design resources to make your work stand in clicks or drags of your mouse or stylus. Use Promo Code SCOTTY20 to save 20% OFF all their design resources like brushes, actions, textures, and fonts.

—

Shownotes

—

Want to Support the Show?

]]> Love the Crust (3 Life Lessons Learned From Loving Pizza Pt 3) Scotty Russell | Perspective-Collective 00:32:49 Today we dive into Part 3 of the 3 Life Lessons Learned From Pizza Series. Life Lesson #3 is all about Learning to Love the Crust. The crust is those rough patches in your life when you feel lost, depressed, and insignificant—like you have nothing to offer this world. I'm going to convince you to love the crust as it's molding you to the person you're supposed to become. Today we dive into Part 3 of the 3 Life Lessons Learned From Pizza Series. Life Lesson #3 is all about Learning to Love the Crust. The crust is those rough patches in your life when you feel lost, depressed, and insignificant—like you have nothing to offer this world. I'm going to convince you to love the crust as it's molding you to the person you're supposed to become. pizza, life lessons, creativity, love the crust, perspective podcast, pizza hut, blookah, change your perspective, 3 life lessons, perspective-collective true full 95 3db9f754-9de6-4e4a-b8cb-0e476b4f726a Take Life One Slice at a Time (3 Life Lessons Learned From Loving Pizza Pt 2) Today we dive into Part 2 of the 3 Life Lessons Learned From Pizza Series.

Life Lesson #2 is a reminder to Take Life One Slice at a Time

First, I share with you my story of hitting rock bottom on my way to overcoming adversity and starting Perspective-Collective.

Next, I give you 3 ways to equip you with the long-term mindset to pursue your creative career and the adversity that comes with it.

  1. Get Familiar With Failure - Divorce your comfort zone and say YES

  2. Keep Swinging - You're one scroll or swipe away from having a breakthrough

  3. Don't Lose Sight of Why You Started - Don't let failure suck the fun out of your dream

—

Sponsor

RetroSupply is the leading provider of Illustrator, Photoshop, Procreate, and Affinity design resources to make your work stand in clicks or drags of your mouse or stylus. Use Promo Code SCOTTY20 to save 20% OFF all their design resources like brushes, actions, textures, and fonts.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 19 Sep 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Today we dive into Part 2 of the 3 Life Lessons Learned From Pizza Series.

Life Lesson #2 is a reminder to Take Life One Slice at a Time

First, I share with you my story of hitting rock bottom on my way to overcoming adversity and starting Perspective-Collective.

Next, I give you 3 ways to equip you with the long-term mindset to pursue your creative career and the adversity that comes with it.

  1. Get Familiar With Failure - Divorce your comfort zone and say YES

  2. Keep Swinging - You're one scroll or swipe away from having a breakthrough

  3. Don't Lose Sight of Why You Started - Don't let failure suck the fun out of your dream

—

Sponsor

RetroSupply is the leading provider of Illustrator, Photoshop, Procreate, and Affinity design resources to make your work stand in clicks or drags of your mouse or stylus. Use Promo Code SCOTTY20 to save 20% OFF all their design resources like brushes, actions, textures, and fonts.

—

Shownotes

—

Want to Support the Show?

]]> Take Life One Slice at a Time (3 Life Lessons Learned From Loving Pizza Pt 2) Scotty Russell | Perspective-Collective 00:37:36 Today we dive into Part 2 of the 3 Life Lessons Learned From Pizza Series. Life Lesson #2 is a reminder to Take Life One Slice at a Time I share with you my story of hitting rock bottom on my way to overcoming adversity and starting Perspective-Collective. We then focus on failing as fast as you can, how quantity leads to quality and to remember the joy of why you started in the first place. I hope you're hungry. Today we dive into Part 2 of the 3 Life Lessons Learned From Pizza Series. Life Lesson #2 is a reminder to Take Life One Slice at a Time I share with you my story of hitting rock bottom on my way to overcoming adversity and starting Perspective-Collective. We then focus on failing as fast as you can, how quantity leads to quality and to remember the joy of why you started in the first place. I hope you're hungry. blookah, grind, pizza, perspective-collective, perspective podcast, sticker pack, comparison trap, 3 life lessons, change your perspective true full 94 6f6e6225-0e7e-4a05-a0c6-29a3ed5ecf56 You're Not Pizza (3 Life Lessons Learned From Loving Pizza Pt 1) Life Lesson #1 - You're Not Pizza

Today we embark on a 3 part episodic adventure of 3 Life Lessons Learned from Loving Pizza.

Starting off with Life Lesson #1 (Part 1) - Understanding You're Not Pizza.

First, we dive deep into the makings of a people pleaser and how this mentality crippled my creativity and quality of living.

Next, I give you 3 ways to overcome this mindset to help you get comfortable in finding your voice and style on your own path.

  1. Don't Create for the Masses - Creating for everyone makes it hard to attract the right people

  2. Stay in Your Own Lane - Create work that's true to yourself and that you think is dope

  3. Fight Back Against the Comparison Trap - Put on your blinders and focus on what you can control within your circle of influence

—

Sponsor

RetroSupply is the leading provider of Illustrator, Photoshop, Procreate, and Affinity design resources to make your work stand in clicks or drags of your mouse or stylus. Use Promo Code SCOTTY20 to save 20% OFF all their design resources like brushes, actions, textures, and fonts.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 12 Sep 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Life Lesson #1 - You're Not Pizza

Today we embark on a 3 part episodic adventure of 3 Life Lessons Learned from Loving Pizza.

Starting off with Life Lesson #1 (Part 1) - Understanding You're Not Pizza.

First, we dive deep into the makings of a people pleaser and how this mentality crippled my creativity and quality of living.

Next, I give you 3 ways to overcome this mindset to help you get comfortable in finding your voice and style on your own path.

  1. Don't Create for the Masses - Creating for everyone makes it hard to attract the right people

  2. Stay in Your Own Lane - Create work that's true to yourself and that you think is dope

  3. Fight Back Against the Comparison Trap - Put on your blinders and focus on what you can control within your circle of influence

—

Sponsor

RetroSupply is the leading provider of Illustrator, Photoshop, Procreate, and Affinity design resources to make your work stand in clicks or drags of your mouse or stylus. Use Promo Code SCOTTY20 to save 20% OFF all their design resources like brushes, actions, textures, and fonts.

—

Shownotes

—

Want to Support the Show?

]]> You're Not Pizza (3 Life Lessons Learned From Loving Pizza Pt 1) Scotty Russell | Perspective-Collective 00:33:24 Today we embark on a 3 part episodic adventure of 3 Life Lessons Learned from Loving Pizza. Starting off with Life Lesson #1 (Part 1) - Understanding You're Not Pizza. We dive deep into the makings of a people pleaser and how to break this mentality that can cripple your creativity. The focus is on NOT creating for the masses, staying in your own lane, navigating your sweet spot and fighting back against comparison. Today we embark on a 3 part episodic adventure of 3 Life Lessons Learned from Loving Pizza. Starting off with Life Lesson #1 (Part 1) - Understanding You're Not Pizza. We dive deep into the makings of a people pleaser and how to break this mentality that can cripple your creativity. The focus is on NOT creating for the masses, staying in your own lane, navigating your sweet spot and fighting back against comparison. comparison trap, blookah, perspective podcast, people pleasing business, you're not pizza, pizza, perspective-collective true full 93 449f0aee-2392-4ada-8a30-bbd4e81aa579 BONUS - The Formula Podcast: Imposter Syndrome with Scotty Russell of Perspective-Collective The Formula - No Time to Pump the Brakes & Feel Sorry for Yourself

This week we're doing something different as I'm always looking to shake things up and bring you value.

Since my son was recently born, I took last week and this week off from the podcast. I desperately needed to recharge. More importantly, I needed to find my groove in molding myself to be a kick-ass dad and baby raising partner to my wife.

Instead of radio silence, I'm sharing an episode I was recently on for my friend Trevor Carlson's The Formula Podcast.

This time around, you'll hear me interviewed on topics that are a staple in what I share with you on a weekly basis.

Today, Trevor has me peel back the layers and give you the formula for:

  • Tackling imposter syndrome
  • Allocating hours to your dream
  • Dusting yourself off after dealing with the "funk"?
  • Getting out of your head and getting back to work

Shownotes

]]> Wed, 5 Sep 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Formula - No Time to Pump the Brakes & Feel Sorry for Yourself

This week we're doing something different as I'm always looking to shake things up and bring you value.

Since my son was recently born, I took last week and this week off from the podcast. I desperately needed to recharge. More importantly, I needed to find my groove in molding myself to be a kick-ass dad and baby raising partner to my wife.

Instead of radio silence, I'm sharing an episode I was recently on for my friend Trevor Carlson's The Formula Podcast.

This time around, you'll hear me interviewed on topics that are a staple in what I share with you on a weekly basis.

Today, Trevor has me peel back the layers and give you the formula for:

  • Tackling imposter syndrome
  • Allocating hours to your dream
  • Dusting yourself off after dealing with the "funk"?
  • Getting out of your head and getting back to work

Shownotes

]]> BONUS - The Formula Podcast: Imposter Syndrome with Scotty Russell of Perspective-Collective Scotty Russell | Perspective-Collective 00:27:37 This week we're doing something different as I'm always looking to shake things up and bring you value. Instead of radio silence, I'm sharing an episode I was recently on for my friend Trevor Carlson's The Formula Podcast. This time around, you'll hear me interviewed on topics that are a staple in what I share with you on a weekly basis. Today, Trevor has me peel back the layers and give you the formula for: - Tackling imposter syndrome - Allocating hours to your dream - Dusting yourself off after dealing with the "funk"? - Getting out of your head and getting back to work This week we're doing something different as I'm always looking to shake things up and bring you value. Instead of radio silence, I'm sharing an episode I was recently on for my friend Trevor Carlson's The Formula Podcast. This time around, you'll hear me interviewed on topics that are a staple in what I share with you on a weekly basis. Today, Trevor has me peel back the layers and give you the formula for: - Tackling imposter syndrome - Allocating hours to your dream - Dusting yourself off after dealing with the "funk"? - Getting out of your head and getting back to work happiness, perspective podcast, trevor carlson, the formula podcast, wealth, health true bonus ff6e6425-401d-46b3-9f18-aa0ba4ed23a3 Attracting Work & Finding Outlets with Andreas Pedersen of @AndyCloned Active Brain, Inactive Body

If you’re like me, it’s hard to turn off the switch and unplug from your creative realm. There’s always one more thing that you could get done or a new idea that needs to be flushed out.

We get so wrapped up in work that we often neglect other important areas of our life...you know, like our health and well being?

As you know, many creatives live a sedentary lifestyle. Busting your ass is great, but if you want a long successful career and life, taking care of yourself should come first.

When you get away from your work and find an active outlet, you never know what new passion you may find. Even better, your new passion for your health may show up in your work, which could inspire others to focus on their health.

Challenge Your Body, Challenge Your Mind with Andreas Pedersen

Queue today’s guest, Andreas Pedersen AKA @andycloned on Instagram. He’s an avid runner and a graphic wizard out of Sweden who focuses on branding, illustrations, and lettering.

Andy and I go back a few years now through Instagram, and it’s been great watching his style evolve and audience grow.

There’s two things that I really admire about his personality and craft:

I strongly vibe to his mission of helping other creatives become more active and share their progress creatively.
I highly respect his approach to marketing himself and letting the universe know he’s for hire.
In this episode, we sprint through topics like:

  • Not stopping when the work stops
  • Campaigning for his project, the Makers Athletic Society
  • Experimenting and evolving your style
  • Creating personal work to attract jobs
  • Pizza, typefaces, creative outlets, and more…

I think he’s the perfect fit for our listeners and has a ton of great insight to offer to help you scale your creative pursuits.

—

Shownotes

—

Want to Support the Show?

]]> Wed, 22 Aug 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Active Brain, Inactive Body

If you’re like me, it’s hard to turn off the switch and unplug from your creative realm. There’s always one more thing that you could get done or a new idea that needs to be flushed out.

We get so wrapped up in work that we often neglect other important areas of our life...you know, like our health and well being?

As you know, many creatives live a sedentary lifestyle. Busting your ass is great, but if you want a long successful career and life, taking care of yourself should come first.

When you get away from your work and find an active outlet, you never know what new passion you may find. Even better, your new passion for your health may show up in your work, which could inspire others to focus on their health.

Challenge Your Body, Challenge Your Mind with Andreas Pedersen

Queue today’s guest, Andreas Pedersen AKA @andycloned on Instagram. He’s an avid runner and a graphic wizard out of Sweden who focuses on branding, illustrations, and lettering.

Andy and I go back a few years now through Instagram, and it’s been great watching his style evolve and audience grow.

There’s two things that I really admire about his personality and craft:

I strongly vibe to his mission of helping other creatives become more active and share their progress creatively.
I highly respect his approach to marketing himself and letting the universe know he’s for hire.
In this episode, we sprint through topics like:

  • Not stopping when the work stops
  • Campaigning for his project, the Makers Athletic Society
  • Experimenting and evolving your style
  • Creating personal work to attract jobs
  • Pizza, typefaces, creative outlets, and more…

I think he’s the perfect fit for our listeners and has a ton of great insight to offer to help you scale your creative pursuits.

—

Shownotes

—

Want to Support the Show?

]]> Attracting Work & Finding Outlets with Andreas Pedersen of @AndyCloned Scotty Russell | Perspective-Collective 00:43:15 This week, we work it our with Andreas Pedersen AKA @andycloned about how to stay healthy, how to work smarter, and how to use your style to attract work. This week, we work it our with Andreas Pedersen AKA @andycloned about how to stay healthy, how to work smarter, and how to use your style to attract work. health, andreas pedersen, perspective-collective, perspective podcast, blookah, andycloned true full 92 11bfac3b-bc37-44ba-827e-c46861c746b1 The Alchemist: 4 Secret Ingredients for Pursuing Your Personal Legend The Scotty Russell Special Summary of The Alchemist

First off, The Alchemist by Paulo Coelho is by far my favorite book and has massively impacted my creative side quest.

After reading it with my ears for the millionth time, I felt compelled to give you the Scotty Russell Special Summary.

To start off, there's a young boy named Santiago who loves to travel and desires to be in control of his life. He decides to become a shepherd despite his father's wishes for him to become a priest.

One day, he dreams of a buried treasure in Egypt by the pyramids. As he tries to decipher what this dream means, he makes acquaintances with an old king. The king states that this dream of treasure was part of his personal legend.

Santiago spends years pursuing his treasure and personal legend. He deals with waves of adversity—as it seems there is a force trying to deter him from finding the treasure as he gets closer to his goal.

Eventually, Santiago not only reaches the treasure, but he also realizes how much he's grown on the journey. Overall, it wasn't solely about finding the treasure, it was about the transformation along the way.

While this book is fiction, the author summarizes what I feel is a blend of the hero's journey, Law of Attraction, and the overall pursuit of your dreams.

The Alchemist parallels the grit and tenacity we must conjure within ourselves to seek out our creative potential. Furthermore, the story informs us of the adversity and unforeseeable forces we will deal with along the way.

The following are the four main ingredients for the secret sauce of pursuing your own personal legend. Let's set out on a journey to uncover that buried treasure within you.

What's a Personal Legend?

Before I dish up the first ingredient, I think we need to answer what is a personal legend? Later on, I will explain what I believe is my personal legend during this phase of my life.

Essentially, a personal legend is one's destiny. It's identifying your purpose and having the desire to become the greatest version of yourself.

Pretty simple, right?

Ingredient #1: Don't Believe the World's Biggest Lie

During the old king's explanation of what a personal legend is, he insists that Santiago not believe in "The World's Biggest Lie."

The old king says this:

"At a certain point in our lives, we lose control of what's happening to us, and our lives become controlled by fate. That's the world's greatest lie.”

This means that we believe the lie that we have the inability to choose and be in control of our personal legends.

Sadly, many people operate with the mindset that they can never catch a break and that the world is conspiring against them. They passively exist and don't allow themselves to pursue their dreams.

It's easy to see the world as a threatening place. The more you view it this way, the more the world will mimic your beliefs as your thoughts attract your reality.

We are afraid to let ourselves dream, which restricts us from discovering the path we're supposed to find. Many of us are afraid of becoming one massive disappointing failure.

Instead of taking control of the wheel, we choose to settle and become the passenger in our own vehicle.

Truth is, the only thing holding you back is you. Any obstacle or hurdle you face along the way is just another stepping stone to uncovering your personal legend and the treasure within you.

There's a path laid out for you, but you have to know what you want and pursue it.

Ingredient #2: Know What You Want

What do you want in life?

Can you visualize yourself achieving it?

It's hard to take the necessary steps to pursue your personal legend if you don't have a clue about what you want.

One of the most powerful quotes from the book is, "When a person really desires something, all the universe conspires to help that person to realize his or her dream."

This always puts me in check and makes me ask myself, "How badly do I want it?"

If I 'kind of' want it, I'm going to 'kind of' see some results.

I used to think the Law of Attraction was a crock of shit. Yet, books like The Secret, E-Squared by Pam Grout, and Think & Grow Rich have shown me the power in visualization, positive affirmation, and having laser focus. By equipping these things in my mindset, I can make shit happen.

I want to challenge you now: what is it you truly want or desire to achieve in life?

Write it down and place it where you can see it each day. Speak it out loud to yourself every morning and evening. Make a game plan on how you can attain it and chase it down like an absolute savage.

You will face adversity along the way, but that's all a part of the game. Once you know what you want, it's time to watch for the omens and trust yourself to follow them.

Ingredient #3: Follow the Omens

Now you're in control of the wheel, and you have a destination in mind. In order to get there, you have to pay attention to the signposts of life. (Keep in mind, there's no Google Maps or GPS device in this metaphor.)

When pursuing your personal legend, be aware and follow the omens along the way. They are guiding you to the treasure.

Omens will eventually abandon you the more you ignore them—and especially when you refuse to pursue your personal legend.

Early on in the book, the old king informs Santiago about the omens he'll encounter on his adventure. As he follows the omens, they lead him to befriend the right people who help provide him with food, shelter, and money along the way.

###Creative Career Omens###
In terms of your creative career, you might be missing so many everyday omens.

Omens can operate in terms of engagement, analytics, repetitive questions, milestones, opportunities, recognition, etc.

Here are some examples you may notice:

Say you're putting out a specific style of work you enjoy and are good at cranking out. The engagement slowly starts building behind it. To me, this is an omen that you should pour more gasoline on the fire and do more of what works. You have no idea where it could lead.

Imagine you constantly have people asking you the same patterns of questions like:

  • What pen or program are you using?
  • What books do you read the most?
  • How do you approach pricing a mural and what supplies do you use?
  • How do you build an audience?

These are some of the questions I get asked all the time. Instead of answering them over and over, I recognized the pattern and made resources for them. This allows me to save me time, provide value, and potentially monetize it in the future.

###Getting Resourceful (Literally)###
You can build a resource page like I have at Perspective-Collective.com/Resources that showcases every tool I use, every book I recommend, and other assets to I've used to elevate my own game. My goal is to provide a one-stop source for folks to reference that also is filled with Amazon Affiliate links. I provide you value while providing an opportunity to monetize my time.

Often I get asked about the programs, brushes, or design kits I use. I'll then build resource files for The Perspective-Collective Facebook community, another resource I can direct people. Again, it saves me time and provides value.

Finally, I continue to get the same questions pertaining to selling products, doing freelance, sharing your work and overcoming comparison.

From here, I'll source the most common questions and build episodes and content addressing them, or I'll seek out guests that are more qualified to speak on the subject. I can then redirect people to those resources, which again saves time and provides value.

As creatives, we have to train ourselves to look out for these omens and act on them.

Ingredient #4: Make a Choice

Later in the book, Santiago crosses paths with The Alchemist. During their conversation, the Alchemist delivers a heater:

"There is only one way to learn. It's through action. Everything you need to know you have learned through your journey."

Santiago's journey has always been based on the choices he's made—from choosing to become a shepherd to taking risks that could mean death.

Above all, he always took matters into his own hands. Even though putting the decision in someone else's hands is easier, it always comes with a cost.

Think about your creative career—it's filled with choices and dilemmas you must face daily:

Are you working on your craft each day and staying consistent in sharing your work?
Do you get up early or stay up late to meet a deadline?
When you fail at a task, do you wave the white flag, or do you use it as a lesson learned?
You always have a choice, especially in responding to adversity.

###Beauty in the Struggle###
Life threw catastrophic curveballs at Santiago during his journey. He was robbed and faced the threat of death on multiple occasions. Each time, he could've given up and gone back to tending sheep.

However, he CHOSE to see chasing his personal legend as an adventure. He KNEW that each hiccup was a part of a resistance he had to overcome to find his treasure.

Chasing down your dream isn't going to be a cake walk. If it was easy, everyone would be happy millionaires, and there'd be no struggle.

There's beauty in the struggle—it's the shit we overcome that leads to the sunshine, like back in episode 58.

To make things happen in life, you have to make a choice.

Take ownership and respond accordingly. Try not to dwell on your decision and move forward; there are plenty of more choices you'll need to make on your path.

The Universe Wants You to Win

My Personal Legend
When I read this book for the millionth time, it really caused me to reflect on my own personal legend.

Pardon the cheese and lack of originality, but I believe my overall purpose is to be like the old king—to help others seek out and pursue their personal legends.

Due to multiple back injuries playing college football, I got into coaching pretty young. There was something powerful about playing a role in helping someone take their game to the next level.

This love for coaching evolved into my love for being a creative cheerleader in my art, writing, speaking and podcasting.

Don't get me wrong, I'm still selfish and live for the glory and affirmations. However, I realize I'm just a small role player in the grand scheme of things.

I second guess myself and my abilities on the daily; the inner critic is always trying to convince that what I have to offer is meaningless.

I don't have a remedy to rewire myself not to think this way. However, I've trained myself to read the omens.

###My Omens###
The omens I've learned to tune into are:

  • the engagement I get when I share my work online
    -the podcast analytics and the love you send my way
    -the spontaneous opportunities that show up when I'm in a pinch for money
    -the insane amount of fucking joy I feel when someone tells me they found their groove with their work

It's these types of omens that let me know I'm on the right path to finding that treasure. Each day, I'm a little more focused on exactly what I want in life. The more I believe that the universe wants me to win, the more and more opportunities that seem to come my way.

This book is a constant reminder that chasing my personal legend isn't easy. The bumps in the road are necessary for growth along the way.

Again, the four ingredients I share with you today are what I believe make up the secret sauce to finding your personal legend are:

  1. Don't believe the World's biggest lie
  2. Know what you want
  3. Follow the omens
  4. Owning your choices

We all have a personal legend waiting for us—it's up to you find the treasure within.

Shownotes

—

Want to Support the Show?

]]> Wed, 15 Aug 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Scotty Russell Special Summary of The Alchemist

First off, The Alchemist by Paulo Coelho is by far my favorite book and has massively impacted my creative side quest.

After reading it with my ears for the millionth time, I felt compelled to give you the Scotty Russell Special Summary.

To start off, there's a young boy named Santiago who loves to travel and desires to be in control of his life. He decides to become a shepherd despite his father's wishes for him to become a priest.

One day, he dreams of a buried treasure in Egypt by the pyramids. As he tries to decipher what this dream means, he makes acquaintances with an old king. The king states that this dream of treasure was part of his personal legend.

Santiago spends years pursuing his treasure and personal legend. He deals with waves of adversity—as it seems there is a force trying to deter him from finding the treasure as he gets closer to his goal.

Eventually, Santiago not only reaches the treasure, but he also realizes how much he's grown on the journey. Overall, it wasn't solely about finding the treasure, it was about the transformation along the way.

While this book is fiction, the author summarizes what I feel is a blend of the hero's journey, Law of Attraction, and the overall pursuit of your dreams.

The Alchemist parallels the grit and tenacity we must conjure within ourselves to seek out our creative potential. Furthermore, the story informs us of the adversity and unforeseeable forces we will deal with along the way.

The following are the four main ingredients for the secret sauce of pursuing your own personal legend. Let's set out on a journey to uncover that buried treasure within you.

What's a Personal Legend?

Before I dish up the first ingredient, I think we need to answer what is a personal legend? Later on, I will explain what I believe is my personal legend during this phase of my life.

Essentially, a personal legend is one's destiny. It's identifying your purpose and having the desire to become the greatest version of yourself.

Pretty simple, right?

Ingredient #1: Don't Believe the World's Biggest Lie

During the old king's explanation of what a personal legend is, he insists that Santiago not believe in "The World's Biggest Lie."

The old king says this:

"At a certain point in our lives, we lose control of what's happening to us, and our lives become controlled by fate. That's the world's greatest lie.”

This means that we believe the lie that we have the inability to choose and be in control of our personal legends.

Sadly, many people operate with the mindset that they can never catch a break and that the world is conspiring against them. They passively exist and don't allow themselves to pursue their dreams.

It's easy to see the world as a threatening place. The more you view it this way, the more the world will mimic your beliefs as your thoughts attract your reality.

We are afraid to let ourselves dream, which restricts us from discovering the path we're supposed to find. Many of us are afraid of becoming one massive disappointing failure.

Instead of taking control of the wheel, we choose to settle and become the passenger in our own vehicle.

Truth is, the only thing holding you back is you. Any obstacle or hurdle you face along the way is just another stepping stone to uncovering your personal legend and the treasure within you.

There's a path laid out for you, but you have to know what you want and pursue it.

Ingredient #2: Know What You Want

What do you want in life?

Can you visualize yourself achieving it?

It's hard to take the necessary steps to pursue your personal legend if you don't have a clue about what you want.

One of the most powerful quotes from the book is, "When a person really desires something, all the universe conspires to help that person to realize his or her dream."

This always puts me in check and makes me ask myself, "How badly do I want it?"

If I 'kind of' want it, I'm going to 'kind of' see some results.

I used to think the Law of Attraction was a crock of shit. Yet, books like The Secret, E-Squared by Pam Grout, and Think & Grow Rich have shown me the power in visualization, positive affirmation, and having laser focus. By equipping these things in my mindset, I can make shit happen.

I want to challenge you now: what is it you truly want or desire to achieve in life?

Write it down and place it where you can see it each day. Speak it out loud to yourself every morning and evening. Make a game plan on how you can attain it and chase it down like an absolute savage.

You will face adversity along the way, but that's all a part of the game. Once you know what you want, it's time to watch for the omens and trust yourself to follow them.

Ingredient #3: Follow the Omens

Now you're in control of the wheel, and you have a destination in mind. In order to get there, you have to pay attention to the signposts of life. (Keep in mind, there's no Google Maps or GPS device in this metaphor.)

When pursuing your personal legend, be aware and follow the omens along the way. They are guiding you to the treasure.

Omens will eventually abandon you the more you ignore them—and especially when you refuse to pursue your personal legend.

Early on in the book, the old king informs Santiago about the omens he'll encounter on his adventure. As he follows the omens, they lead him to befriend the right people who help provide him with food, shelter, and money along the way.

###Creative Career Omens###
In terms of your creative career, you might be missing so many everyday omens.

Omens can operate in terms of engagement, analytics, repetitive questions, milestones, opportunities, recognition, etc.

Here are some examples you may notice:

Say you're putting out a specific style of work you enjoy and are good at cranking out. The engagement slowly starts building behind it. To me, this is an omen that you should pour more gasoline on the fire and do more of what works. You have no idea where it could lead.

Imagine you constantly have people asking you the same patterns of questions like:

  • What pen or program are you using?
  • What books do you read the most?
  • How do you approach pricing a mural and what supplies do you use?
  • How do you build an audience?

These are some of the questions I get asked all the time. Instead of answering them over and over, I recognized the pattern and made resources for them. This allows me to save me time, provide value, and potentially monetize it in the future.

###Getting Resourceful (Literally)###
You can build a resource page like I have at Perspective-Collective.com/Resources that showcases every tool I use, every book I recommend, and other assets to I've used to elevate my own game. My goal is to provide a one-stop source for folks to reference that also is filled with Amazon Affiliate links. I provide you value while providing an opportunity to monetize my time.

Often I get asked about the programs, brushes, or design kits I use. I'll then build resource files for The Perspective-Collective Facebook community, another resource I can direct people. Again, it saves me time and provides value.

Finally, I continue to get the same questions pertaining to selling products, doing freelance, sharing your work and overcoming comparison.

From here, I'll source the most common questions and build episodes and content addressing them, or I'll seek out guests that are more qualified to speak on the subject. I can then redirect people to those resources, which again saves time and provides value.

As creatives, we have to train ourselves to look out for these omens and act on them.

Ingredient #4: Make a Choice

Later in the book, Santiago crosses paths with The Alchemist. During their conversation, the Alchemist delivers a heater:

"There is only one way to learn. It's through action. Everything you need to know you have learned through your journey."

Santiago's journey has always been based on the choices he's made—from choosing to become a shepherd to taking risks that could mean death.

Above all, he always took matters into his own hands. Even though putting the decision in someone else's hands is easier, it always comes with a cost.

Think about your creative career—it's filled with choices and dilemmas you must face daily:

Are you working on your craft each day and staying consistent in sharing your work?
Do you get up early or stay up late to meet a deadline?
When you fail at a task, do you wave the white flag, or do you use it as a lesson learned?
You always have a choice, especially in responding to adversity.

###Beauty in the Struggle###
Life threw catastrophic curveballs at Santiago during his journey. He was robbed and faced the threat of death on multiple occasions. Each time, he could've given up and gone back to tending sheep.

However, he CHOSE to see chasing his personal legend as an adventure. He KNEW that each hiccup was a part of a resistance he had to overcome to find his treasure.

Chasing down your dream isn't going to be a cake walk. If it was easy, everyone would be happy millionaires, and there'd be no struggle.

There's beauty in the struggle—it's the shit we overcome that leads to the sunshine, like back in episode 58.

To make things happen in life, you have to make a choice.

Take ownership and respond accordingly. Try not to dwell on your decision and move forward; there are plenty of more choices you'll need to make on your path.

The Universe Wants You to Win

My Personal Legend
When I read this book for the millionth time, it really caused me to reflect on my own personal legend.

Pardon the cheese and lack of originality, but I believe my overall purpose is to be like the old king—to help others seek out and pursue their personal legends.

Due to multiple back injuries playing college football, I got into coaching pretty young. There was something powerful about playing a role in helping someone take their game to the next level.

This love for coaching evolved into my love for being a creative cheerleader in my art, writing, speaking and podcasting.

Don't get me wrong, I'm still selfish and live for the glory and affirmations. However, I realize I'm just a small role player in the grand scheme of things.

I second guess myself and my abilities on the daily; the inner critic is always trying to convince that what I have to offer is meaningless.

I don't have a remedy to rewire myself not to think this way. However, I've trained myself to read the omens.

###My Omens###
The omens I've learned to tune into are:

  • the engagement I get when I share my work online
    -the podcast analytics and the love you send my way
    -the spontaneous opportunities that show up when I'm in a pinch for money
    -the insane amount of fucking joy I feel when someone tells me they found their groove with their work

It's these types of omens that let me know I'm on the right path to finding that treasure. Each day, I'm a little more focused on exactly what I want in life. The more I believe that the universe wants me to win, the more and more opportunities that seem to come my way.

This book is a constant reminder that chasing my personal legend isn't easy. The bumps in the road are necessary for growth along the way.

Again, the four ingredients I share with you today are what I believe make up the secret sauce to finding your personal legend are:

  1. Don't believe the World's biggest lie
  2. Know what you want
  3. Follow the omens
  4. Owning your choices

We all have a personal legend waiting for us—it's up to you find the treasure within.

Shownotes

—

Want to Support the Show?

]]> The Alchemist: 4 Secret Ingredients for Pursuing Your Personal Legend Scotty Russell | Perspective-Collective 00:27:35 Today's episode parallels The Alchemist by Paulo Coelho and your creative career. Here are 4 secret ingredients for pursuing your personal legend. Today's episode parallels The Alchemist by Paulo Coelho and your creative career. Here are 4 secret ingredients for pursuing your personal legend. self-help, perspective-collective, blookah, the alchemist, perspective podcast, treasure within, personal legend true full 91 79b3203a-8d83-4673-ae98-c3ab3e0fbff2 Bricks vs Sponges - Wise Words with Brian Manley of Fun with Robots Bricks vs. Sponges

More often than not, you come across forks in the road where you have to decide to settle or push yourself to the next level. Maybe you think you have it all figured out and that good is good enough. Maybe you know you haven’t scratched the surface of your potential, and there’s no ceiling to what you can accomplish.

You see, we face these forks all the time: in the gym, in the day job, in relationships, and more specifically, in our creative pursuits. It boils down to—are you a brick or a sponge?

Since you’re listening to this podcast, you’re definitely a sponge. You want to soak up knowledge and find ways to seek out growth. Bricks, on the other hand, may think they’ve reached the peak of their potential. Some bricks even think they know what’s best.

This topic was sparked by a deep conversation between my brother, Brian Manley, and I after slaying our Crafting & Delivering a Killer Talk workshop at Creative South. After reflecting deeply over copious amounts of quality Whiskey on the rocks, I knew that Brian had to be on the show.

Brian is one of a kind, just like his whiskey. He was the first speaker I ever saw at a conference back in 2015. He definitely lit up the stage and set a fire under our asses. Brian was one of key reasons I wanted to become a public speaker.

Wise Words with Brian Manley of Fun with Robots

Fast forward to 2018, and we co-teach workshops on speaking! More importantly, he works full-time as a professional branding warlock who crushes under the name Fun With Robots out of ATL.

Not only is he an incredible speaker and designer, he’s an amazing friend with a ton of great perspective that any creative could learn a new trick or two from.

Today, we inject an enthusiastic dose of energy into topics like:

  • Full-time freelance and handling clients
  • The 24 hour rule of being pissed, mad or sad
  • The debate between bricks and sponges
  • Pizza, booze, and a ton of other tantalizing and tenacious tangents

Shownotes

—

Want to Support the Show?

]]> Wed, 8 Aug 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Bricks vs. Sponges

More often than not, you come across forks in the road where you have to decide to settle or push yourself to the next level. Maybe you think you have it all figured out and that good is good enough. Maybe you know you haven’t scratched the surface of your potential, and there’s no ceiling to what you can accomplish.

You see, we face these forks all the time: in the gym, in the day job, in relationships, and more specifically, in our creative pursuits. It boils down to—are you a brick or a sponge?

Since you’re listening to this podcast, you’re definitely a sponge. You want to soak up knowledge and find ways to seek out growth. Bricks, on the other hand, may think they’ve reached the peak of their potential. Some bricks even think they know what’s best.

This topic was sparked by a deep conversation between my brother, Brian Manley, and I after slaying our Crafting & Delivering a Killer Talk workshop at Creative South. After reflecting deeply over copious amounts of quality Whiskey on the rocks, I knew that Brian had to be on the show.

Brian is one of a kind, just like his whiskey. He was the first speaker I ever saw at a conference back in 2015. He definitely lit up the stage and set a fire under our asses. Brian was one of key reasons I wanted to become a public speaker.

Wise Words with Brian Manley of Fun with Robots

Fast forward to 2018, and we co-teach workshops on speaking! More importantly, he works full-time as a professional branding warlock who crushes under the name Fun With Robots out of ATL.

Not only is he an incredible speaker and designer, he’s an amazing friend with a ton of great perspective that any creative could learn a new trick or two from.

Today, we inject an enthusiastic dose of energy into topics like:

  • Full-time freelance and handling clients
  • The 24 hour rule of being pissed, mad or sad
  • The debate between bricks and sponges
  • Pizza, booze, and a ton of other tantalizing and tenacious tangents

Shownotes

—

Want to Support the Show?

]]> Bricks vs Sponges - Wise Words with Brian Manley of Fun with Robots Scotty Russell | Perspective-Collective 00:43:26 This week, we dice it up with Brian Manley of Fun with Robots over going full-time freelance, dealing with clients, and being a sponge vs. a brick. At the end of the day, you always want to be a porous sponge soaking up the rich abundant knowledge that life has to offer. This week, we dice it up with Brian Manley of Fun with Robots over going full-time freelance, dealing with clients, and being a sponge vs. a brick. At the end of the day, you always want to be a porous sponge soaking up the rich abundant knowledge that life has to offer. brian manley, get mild, blookah, perspective podcast, perspective-collective, fun with robots true full 90 7abd647a-5ae1-4274-9997-5dc4ef146443 Attack Fear & Defeat Your Boss to Unlock the Next Level Attack Fear With Unlimited Lives

Once upon a time, your boy grew up as a pretty hardcore gamer. As a young lad in the early 90's, I remember watching my two older sisters throw down on Super Mario on the Nintendo. Safe to say, I was captivated yet terrified of Bowser and his minions.

As I got older, I became borderline-obsessed with all the gaming systems and games like Mario Kart, ShaqFu, Final Fantasy, Crash Bandicoot, Zelda, Pokemon, Spyro, Skyrim, etc.

What did these games have in common? There’s always a Boss you have to defeat to unlock the next level.

Facing a new Boss always gave me a nervous pit in my stomach. If you wanted to get to the next level, you had to face the Boss and defeat it. If you didn't succeed the first time, you had to stay persistent and keep trying.

The more I played these games, the easier it was to defeat the Boss. It became a normal routine after I figured out what did and didn't work. A Boss isn't so intimidating once you've faced it a few hundred times.

Isn’t it funny how this world of video games parallels life and our creative pursuits? There are so many things we want to accomplish, but each dream requires facing some type of fear. You have to slay the Boss to unlock that next level.

The following is meant to hype you up and prepare you to face the Bosses in every facet of your daily and creative life. Treat it like a game with unlimited lives, and use your fear to your advantage.

Using Fear to Your Advantage

Fear disguises itself as your enemy. It's always trying to wedge itself between you and whatever you desire to do or become.

I grew up terrified of the world, and fear wedged itself deep in my life.

I was scared of practically everything: taking risks, talking to girls, sharing my art, standing up for myself, standing up for others, and most importantly, being my true self around people.

Feeding into this fear robbed me of finding out who the real Scotty was and robbed me of the great experiences could've had earlier in life. It's caused a lot of pain and a lot of regrets.

Within the past five years, I’ve started seeing fear differently. I’ve slowly realized the things that scared me—like blogging, speaking, teaching, and podcasting—were really the things I should be pursuing. When I started attacking my desires and dreams like I was facing a Boss in a video game, it became much easier to normalize the task at hand and defeat my fears.

From my experience, I've learned the things that scare you are really the things you should be seeking. I strongly feel that fear is your intuition attempting to pull you toward the person you're supposed to become. You can use this to your advantage.

However, our ancestral instincts wire our brains to protect us from potential harm. The fear our brain signals to us can hold us back from taking the risk. This, in turn, holds us back from experiencing the reward or potential breakthrough that can follow.

So how do we unlock that next level and put ourselves in a position to experience these breakthroughs?

As odd as it sounds, I say let's attack fear and make it our bitch.

New Dreams = New Boss

Let's lay out a few scenarios you may relate to on your creative path.

###Scenario 1: Getting Started###
Maybe you want to build an audience or land killer freelance jobs, but maybe you aren’t sure where to start?

In my opinion, the first step is to start sharing your work online. This forces you to overcome the discomfort of having the world consume your unpolished skills.

True story: I kept a sketchbook glued to my side from elementary to college. No one was allowed to see it because I terrified of what people would think. People didn’t even know about my little sketchbook secrete until mid-college, when my friend Tyson discovered my stash of sketchbooks in my dorm room. He then proceeded to relentlessly pester me until I finally began sharing my doodles on Facebook. Those early albums still exist on my profile today, believe it or not.

The Boss I had to defeat—getting over my lack of confidence and hitting publish on Facebook.

This helped me slowly get comfortable with sharing my developing skills publicly. It eventually landed me random drawing jobs like tattoos and gifts for $50 a pop from friends. Yes, this bought me some groceries and a 30 pack of Busch Light on occasion. More importantly, it taught me the early stages of working with clients.

###Scenario 2: Evolving to the Next Level###
Alright, so now you're comfortable with sharing, but you want to to take your creative side hustle to the next level?

Maybe you're interested in vlogging, selling products, public speaking, or teaching workshops?

Some of the Bosses you'll need to slay in these worlds are:

  • Overcoming the fear of imperfection or failure
  • Hitting publish then hearing crickets
  • Learning new programs or platforms
  • Establishing new processes or routines
  • Getting in front of cameras and rooms full of people
  • Researching vendors, materials, shipping, and promotions
  • The list could keep going, but you get my point.

Find Your Next Boss & Attack
Whatever you're wanting to accomplish in life, there's most likely a Boss you'll have to defeat.

When aggressively seek out and attack your fears, those once-intimidating tasks will become routine.

It's like replaying an old Boss in a video game: you don't have to think about it anymore, you just beat it.

Sharing my work online is second nature to me now. Blogging, speaking, and podcasting are now part of my routine too. These are things that used to scare the shit out of me.

However, in the beginning, it took a lot of effort to slay those Bosses and to work my way up to whatever "level" I'm on now.

You won't always be able to slay the Boss on the first try, and that's totally okay too. Approach the challenge like you have unlimited lives and keep putting quarters into the machine.

Fear is your intuition pulling you towards the Boss you need to slay.

Attack fear and use it to your advantage.

If it scares you, do it. Take it one Boss at a time.

Shownotes

—

Want to Support the Show?

]]> Wed, 1 Aug 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Attack Fear With Unlimited Lives

Once upon a time, your boy grew up as a pretty hardcore gamer. As a young lad in the early 90's, I remember watching my two older sisters throw down on Super Mario on the Nintendo. Safe to say, I was captivated yet terrified of Bowser and his minions.

As I got older, I became borderline-obsessed with all the gaming systems and games like Mario Kart, ShaqFu, Final Fantasy, Crash Bandicoot, Zelda, Pokemon, Spyro, Skyrim, etc.

What did these games have in common? There’s always a Boss you have to defeat to unlock the next level.

Facing a new Boss always gave me a nervous pit in my stomach. If you wanted to get to the next level, you had to face the Boss and defeat it. If you didn't succeed the first time, you had to stay persistent and keep trying.

The more I played these games, the easier it was to defeat the Boss. It became a normal routine after I figured out what did and didn't work. A Boss isn't so intimidating once you've faced it a few hundred times.

Isn’t it funny how this world of video games parallels life and our creative pursuits? There are so many things we want to accomplish, but each dream requires facing some type of fear. You have to slay the Boss to unlock that next level.

The following is meant to hype you up and prepare you to face the Bosses in every facet of your daily and creative life. Treat it like a game with unlimited lives, and use your fear to your advantage.

Using Fear to Your Advantage

Fear disguises itself as your enemy. It's always trying to wedge itself between you and whatever you desire to do or become.

I grew up terrified of the world, and fear wedged itself deep in my life.

I was scared of practically everything: taking risks, talking to girls, sharing my art, standing up for myself, standing up for others, and most importantly, being my true self around people.

Feeding into this fear robbed me of finding out who the real Scotty was and robbed me of the great experiences could've had earlier in life. It's caused a lot of pain and a lot of regrets.

Within the past five years, I’ve started seeing fear differently. I’ve slowly realized the things that scared me—like blogging, speaking, teaching, and podcasting—were really the things I should be pursuing. When I started attacking my desires and dreams like I was facing a Boss in a video game, it became much easier to normalize the task at hand and defeat my fears.

From my experience, I've learned the things that scare you are really the things you should be seeking. I strongly feel that fear is your intuition attempting to pull you toward the person you're supposed to become. You can use this to your advantage.

However, our ancestral instincts wire our brains to protect us from potential harm. The fear our brain signals to us can hold us back from taking the risk. This, in turn, holds us back from experiencing the reward or potential breakthrough that can follow.

So how do we unlock that next level and put ourselves in a position to experience these breakthroughs?

As odd as it sounds, I say let's attack fear and make it our bitch.

New Dreams = New Boss

Let's lay out a few scenarios you may relate to on your creative path.

###Scenario 1: Getting Started###
Maybe you want to build an audience or land killer freelance jobs, but maybe you aren’t sure where to start?

In my opinion, the first step is to start sharing your work online. This forces you to overcome the discomfort of having the world consume your unpolished skills.

True story: I kept a sketchbook glued to my side from elementary to college. No one was allowed to see it because I terrified of what people would think. People didn’t even know about my little sketchbook secrete until mid-college, when my friend Tyson discovered my stash of sketchbooks in my dorm room. He then proceeded to relentlessly pester me until I finally began sharing my doodles on Facebook. Those early albums still exist on my profile today, believe it or not.

The Boss I had to defeat—getting over my lack of confidence and hitting publish on Facebook.

This helped me slowly get comfortable with sharing my developing skills publicly. It eventually landed me random drawing jobs like tattoos and gifts for $50 a pop from friends. Yes, this bought me some groceries and a 30 pack of Busch Light on occasion. More importantly, it taught me the early stages of working with clients.

###Scenario 2: Evolving to the Next Level###
Alright, so now you're comfortable with sharing, but you want to to take your creative side hustle to the next level?

Maybe you're interested in vlogging, selling products, public speaking, or teaching workshops?

Some of the Bosses you'll need to slay in these worlds are:

  • Overcoming the fear of imperfection or failure
  • Hitting publish then hearing crickets
  • Learning new programs or platforms
  • Establishing new processes or routines
  • Getting in front of cameras and rooms full of people
  • Researching vendors, materials, shipping, and promotions
  • The list could keep going, but you get my point.

Find Your Next Boss & Attack
Whatever you're wanting to accomplish in life, there's most likely a Boss you'll have to defeat.

When aggressively seek out and attack your fears, those once-intimidating tasks will become routine.

It's like replaying an old Boss in a video game: you don't have to think about it anymore, you just beat it.

Sharing my work online is second nature to me now. Blogging, speaking, and podcasting are now part of my routine too. These are things that used to scare the shit out of me.

However, in the beginning, it took a lot of effort to slay those Bosses and to work my way up to whatever "level" I'm on now.

You won't always be able to slay the Boss on the first try, and that's totally okay too. Approach the challenge like you have unlimited lives and keep putting quarters into the machine.

Fear is your intuition pulling you towards the Boss you need to slay.

Attack fear and use it to your advantage.

If it scares you, do it. Take it one Boss at a time.

Shownotes

—

Want to Support the Show?

]]> Attack Fear & Defeat Your Boss to Unlock the Next Level Scotty Russell | Perspective-Collective 00:18:01 It's ironic how this world of video games parallels life and our creative pursuits. There are so many things we want to accomplish, but each dream requires facing some type of fear. You have to slay the Boss to unlock that next level. The following is meant to hype you up and prepare you to face the Bosses in every facet of your daily and creative life. Treat it like a game with unlimited lives, and use your fear to your advantage. It's ironic how this world of video games parallels life and our creative pursuits. There are so many things we want to accomplish, but each dream requires facing some type of fear. You have to slay the Boss to unlock that next level. The following is meant to hype you up and prepare you to face the Bosses in every facet of your daily and creative life. Treat it like a game with unlimited lives, and use your fear to your advantage. creativity, bosses, perspective podcast, video games, attack fear true full 89 cba0ab32-e0e3-4168-81ea-1bf7364c8381 Selling Products & Growing an Audience with Kenny Vidinich of One Vibe Breaking Out of Your Funk

Some days, it feels like you can’t catch a break. This funk can drag on— days become weeks, weeks become months, and months become years. Believe me, I know what it's like to play the victim and feel like the universe is conspiring against you. I know it well... and it sucks.

However, something I continue to preach on this show is this: everything boils down to your mindset and choices. You can’t control everything in life, but you can control those two facets. I personally believe, when you choose to approach things with a positive outlook, it attracts more opportunities and more of the right people in your life.

Diving Deep with One Vibe

Queue today’s guest: freakin’ Kenny Vidinich, aka Kung Fu Kenny of One Vibe, out of Honolulu. Kenny and I go back a few years on Instagram, and after multiple DM conversations, we finally got a chance to meet via Skype. I’ve watched him curate a unique style, find his voice, and grow a loyal fan and customer base with his work and product launches.

Grab your snorkeling gear because we take a deep dive into topics such as:

  • Thinking positively and the law of attraction
  • Developing your style
    and putting yourself in your work
  • Connecting and growing an audience
  • Launching products, building an email list, and a ton of other rad
    shit

Shownotes

—

Want to Support the Show?

]]> Wed, 25 Jul 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Breaking Out of Your Funk

Some days, it feels like you can’t catch a break. This funk can drag on— days become weeks, weeks become months, and months become years. Believe me, I know what it's like to play the victim and feel like the universe is conspiring against you. I know it well... and it sucks.

However, something I continue to preach on this show is this: everything boils down to your mindset and choices. You can’t control everything in life, but you can control those two facets. I personally believe, when you choose to approach things with a positive outlook, it attracts more opportunities and more of the right people in your life.

Diving Deep with One Vibe

Queue today’s guest: freakin’ Kenny Vidinich, aka Kung Fu Kenny of One Vibe, out of Honolulu. Kenny and I go back a few years on Instagram, and after multiple DM conversations, we finally got a chance to meet via Skype. I’ve watched him curate a unique style, find his voice, and grow a loyal fan and customer base with his work and product launches.

Grab your snorkeling gear because we take a deep dive into topics such as:

  • Thinking positively and the law of attraction
  • Developing your style
    and putting yourself in your work
  • Connecting and growing an audience
  • Launching products, building an email list, and a ton of other rad
    shit

Shownotes

—

Want to Support the Show?

]]> Selling Products & Growing an Audience with Kenny Vidinich of One Vibe Scotty Russell | Perspective-Collective 00:53:58 true full 88 fcc2754cdc0d45139e52abee9622db34 Our Time Has Value: When to Say No to Free Exposure Work Understanding Your Value and Monetizing Your Craft

Maybe this is something you can relate to.

Over the years, you've busted your ass behind the scenes to build a name for yourself.

You've lost track of all the countless hours you poured into your craft as you strive for that "10,000-hour mastery."

You've invested boatloads of money into school, books, online courses, workshops, and conferences to put yourself in a position to thrive.

Now you're to the point where you're steadily building a monetized side hustle or full-time business doing what you love (if you're not there yet, stick with me).

Here's the kicker—not everyone outside of your bubble will understand where you are in your creative career. Many people will perceive what you do as a hobby. They don't fully understand the value of your time and craft and feel they are doing you a favor by offering you the chance to work for exposure.

Maybe you also don't fully understand your own value?

Today's topic was inspired by two things:

  1. My good friend James Lewis, who showered us with value in episode 69, recently started an Instagram awareness #Ourtimehasvalue campaign.
  2. Some recent large-scale project inquiries offering free exposure work.

My goal isn't to convince you that doing free exposure work is an evil game for fools. In fact, I'll actually mention when doing so could be beneficial.

My intentions are this:

  • to make you believe that your time and skillset are valuable
  • to fuel your hunger to relentlessly pursue the monetization of your craft

I'm no expert, but I hope my perspective on this topic can help you make a decision when you find yourself in this pickle.

When Should or Shouldn't You Do Free Exposure Work?

Trust me, getting asked to work for exposure gets almost as old as getting asked #whatpenisthat?

(It seems to be local businesses who are the repeat offenders.)

What really grinds my gears is seeing people, who produce far more jaw-dropping work than I do, get asked by brands or companies who could easily afford it.

I'm lucky that my day job provides the essential income for me to survive.

However, taking on freelance is necessary for me to:

  • pay off the mountain of student loan debt I've accumulated from a private college
  • help cover my wife's maternity leave since she doesn't get anything (which is some major bullshit, by the way)
  • put money toward baby essentials
  • invest into crypto (only halfway kidding)

Many of my talented friends work for themselves full-time, and they survive off paid gigs. For them, working for exposure may mean not being able to put food on the table or pay the rent. However, the situation might be favorable for them if it's from a dream client.

Before you become a Judgey McJudgerson and think that I'm too good for free work, please digest my 7 Situations When Free Work May Be in Your Best Interest episode.

As I mentioned in that episode, there are moments when doing work free exposure work or work-for-a-good-cause is totally encouraged. However, let's stick to the free exposure work scenario for the moment.

Saying Yes & Working for Exposure

When you're transitioning from hobby to side project, working for exposure is great—especially if you have a day job that covers your living expenses.

I've said this before, but I did my first three murals for local businesses for free. Why should someone trust that I do good work if I've never shown I could crush a large-scale mural before?

Sometimes you need to prove it to them—and yourself—that you can deliver.

Not only did these exposure opportunities show proof of concept and bring attention to my work, but these opportunities also built some solid relationships that attracted paid jobs in the future.

When you've proved you can do the work and start to monetize your craft, this is where things can get tricky.

Saying No & Standing Your Ground

When you're at that phase where you're elevating those side projects to a side business, exposure work doesn't cut the mustard anymore.

Face the facts: free exposure work doesn't pay off student loans, mortgages, maternity leave, baby doctor bills, groceries, gas, etc. You know, the things you need to survive.

You'd never ask a plumber or a doctor to work for exposure, would you?

How ridiculous does this sound? "Hey, Mr. Plumber, if you could hook me up and fix my bursting water pipe beneath my cast iron sink, I'd tell ten friends about how great your work is."

Someone may be crazy enough to pull this stunt, but expect a harsh and appalled reply.

Over time, you'll unlock that level where you've proven you can deliver, and you'll slowly monetize your craft.

When you reach this point, speak with conviction, politely say no, and/or firmly stand your ground on your pricing.

Simply put, YOUR TIME HAS VALUE.

It's taken me almost 30 years to believe this about myself and the value I can provide others.

If you're not monetizing your work yet and are in the hobby and side project phase, stay persistent and hungry. If a little fish like me from a small town of Cedar Falls, Iowa, can make a name for myself over the years—then you are more than capable, too.

Keep working on your craft and value your time and work, even if that means taking on exposure work early on in the process. In good time, others will value it as well.

Shownotes

Want to Support the Show?

]]> Wed, 18 Jul 2018 10:22:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Understanding Your Value and Monetizing Your Craft

Maybe this is something you can relate to.

Over the years, you've busted your ass behind the scenes to build a name for yourself.

You've lost track of all the countless hours you poured into your craft as you strive for that "10,000-hour mastery."

You've invested boatloads of money into school, books, online courses, workshops, and conferences to put yourself in a position to thrive.

Now you're to the point where you're steadily building a monetized side hustle or full-time business doing what you love (if you're not there yet, stick with me).

Here's the kicker—not everyone outside of your bubble will understand where you are in your creative career. Many people will perceive what you do as a hobby. They don't fully understand the value of your time and craft and feel they are doing you a favor by offering you the chance to work for exposure.

Maybe you also don't fully understand your own value?

Today's topic was inspired by two things:

  1. My good friend James Lewis, who showered us with value in episode 69, recently started an Instagram awareness #Ourtimehasvalue campaign.
  2. Some recent large-scale project inquiries offering free exposure work.

My goal isn't to convince you that doing free exposure work is an evil game for fools. In fact, I'll actually mention when doing so could be beneficial.

My intentions are this:

  • to make you believe that your time and skillset are valuable
  • to fuel your hunger to relentlessly pursue the monetization of your craft

I'm no expert, but I hope my perspective on this topic can help you make a decision when you find yourself in this pickle.

When Should or Shouldn't You Do Free Exposure Work?

Trust me, getting asked to work for exposure gets almost as old as getting asked #whatpenisthat?

(It seems to be local businesses who are the repeat offenders.)

What really grinds my gears is seeing people, who produce far more jaw-dropping work than I do, get asked by brands or companies who could easily afford it.

I'm lucky that my day job provides the essential income for me to survive.

However, taking on freelance is necessary for me to:

  • pay off the mountain of student loan debt I've accumulated from a private college
  • help cover my wife's maternity leave since she doesn't get anything (which is some major bullshit, by the way)
  • put money toward baby essentials
  • invest into crypto (only halfway kidding)

Many of my talented friends work for themselves full-time, and they survive off paid gigs. For them, working for exposure may mean not being able to put food on the table or pay the rent. However, the situation might be favorable for them if it's from a dream client.

Before you become a Judgey McJudgerson and think that I'm too good for free work, please digest my 7 Situations When Free Work May Be in Your Best Interest episode.

As I mentioned in that episode, there are moments when doing work free exposure work or work-for-a-good-cause is totally encouraged. However, let's stick to the free exposure work scenario for the moment.

Saying Yes & Working for Exposure

When you're transitioning from hobby to side project, working for exposure is great—especially if you have a day job that covers your living expenses.

I've said this before, but I did my first three murals for local businesses for free. Why should someone trust that I do good work if I've never shown I could crush a large-scale mural before?

Sometimes you need to prove it to them—and yourself—that you can deliver.

Not only did these exposure opportunities show proof of concept and bring attention to my work, but these opportunities also built some solid relationships that attracted paid jobs in the future.

When you've proved you can do the work and start to monetize your craft, this is where things can get tricky.

Saying No & Standing Your Ground

When you're at that phase where you're elevating those side projects to a side business, exposure work doesn't cut the mustard anymore.

Face the facts: free exposure work doesn't pay off student loans, mortgages, maternity leave, baby doctor bills, groceries, gas, etc. You know, the things you need to survive.

You'd never ask a plumber or a doctor to work for exposure, would you?

How ridiculous does this sound? "Hey, Mr. Plumber, if you could hook me up and fix my bursting water pipe beneath my cast iron sink, I'd tell ten friends about how great your work is."

Someone may be crazy enough to pull this stunt, but expect a harsh and appalled reply.

Over time, you'll unlock that level where you've proven you can deliver, and you'll slowly monetize your craft.

When you reach this point, speak with conviction, politely say no, and/or firmly stand your ground on your pricing.

Simply put, YOUR TIME HAS VALUE.

It's taken me almost 30 years to believe this about myself and the value I can provide others.

If you're not monetizing your work yet and are in the hobby and side project phase, stay persistent and hungry. If a little fish like me from a small town of Cedar Falls, Iowa, can make a name for myself over the years—then you are more than capable, too.

Keep working on your craft and value your time and work, even if that means taking on exposure work early on in the process. In good time, others will value it as well.

Shownotes

Want to Support the Show?

]]> Our Time Has Value: When to Say No to Free Exposure Work Scotty Russell | Perspective-Collective 00:13:07 Many people will perceive what you do as a hobby as they don't comprehend where you are in your creative career. It's hard for them to fully understand the value of your time and craft so they feel the're doing you a favor by offering you the chance to work for exposure. Maybe you also don't fully understand your own value? Today my goal is to make you believe that your time and skillset are valuable and to fuel your hunger to relentlessly pursue the monetization of your craft. Many people will perceive what you do as a hobby as they don't comprehend where you are in your creative career. It's hard for them to fully understand the value of your time and craft so they feel the're doing you a favor by offering you the chance to work for exposure. Maybe you also don't fully understand your own value? Today my goal is to make you believe that your time and skillset are valuable and to fuel your hunger to relentlessly pursue the monetization of your craft. true full 87 8fa4bb5001d24286a9638e6126c68e0c Finding Time to Design, Grind, & Shine with Lisa Quine Facing Forks in the Road

Let’s start today off with a little bit of tough love. We all have dreams and wish they could manifest as quickly as it takes to put leftover pizza in the microwave, and _v__oilà!, _you have the best lunch in all the land.

Unfortunately, we live in this microwave society, and it’s easy lose sight of the long game—and the slow and steady grind that goes with it.

However, within that grind, we learn a lot about ourselves. We find our voice, our style and build relationships and hone our craft. The process allows us to grow on the way to the destination, but hopefully, we never fully arrive and cap our potential.

To pursue your hobby and elevate it from side project to budding creative career takes courage, sacrifice, and risk. It requires late nights and early mornings. It requires saying yes and figuring it out along the way, learning to say no in the midst of it, and pushing your story forward even when it isn’t convenient—especially when it isn't convenient.

I feel you’ll eventually get to a point in your journey where you've busted your ass and are now faced with a fork in the road. Do you take the safe path you’ve always known, or do you take a leap of faith and risk it for the biscuit?

Grind, Rise, and Shine with Lisa Quine

Queue today’s guest, Lisa Quine, one of Cleveland’s rising creative talents. She's built quite a name for herself over the years, and I often wonder when she sleeps. This chick is a machine and is constantly kicking out new work to carve out a small path of the universe for her own.

She is not only a successful letterer, but she is also a teacher, speaker, product creator, gallery curator, and a go-to muralist in her world.

Lisa knows what it’s like to build that creative career outside a day job. However, this past year, she was faced with that fork in the road and had to make a choice. She’s been risking it for the biscuit as a full-time freelancer ever since tagging up all of Cleveland with her sick murals...legally, of course.

In today’s episode, we chop it up over topics like:

]]> Wed, 11 Jul 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Facing Forks in the Road

Let’s start today off with a little bit of tough love. We all have dreams and wish they could manifest as quickly as it takes to put leftover pizza in the microwave, and _v__oilà!, _you have the best lunch in all the land.

Unfortunately, we live in this microwave society, and it’s easy lose sight of the long game—and the slow and steady grind that goes with it.

However, within that grind, we learn a lot about ourselves. We find our voice, our style and build relationships and hone our craft. The process allows us to grow on the way to the destination, but hopefully, we never fully arrive and cap our potential.

To pursue your hobby and elevate it from side project to budding creative career takes courage, sacrifice, and risk. It requires late nights and early mornings. It requires saying yes and figuring it out along the way, learning to say no in the midst of it, and pushing your story forward even when it isn’t convenient—especially when it isn't convenient.

I feel you’ll eventually get to a point in your journey where you've busted your ass and are now faced with a fork in the road. Do you take the safe path you’ve always known, or do you take a leap of faith and risk it for the biscuit?

Grind, Rise, and Shine with Lisa Quine

Queue today’s guest, Lisa Quine, one of Cleveland’s rising creative talents. She's built quite a name for herself over the years, and I often wonder when she sleeps. This chick is a machine and is constantly kicking out new work to carve out a small path of the universe for her own.

She is not only a successful letterer, but she is also a teacher, speaker, product creator, gallery curator, and a go-to muralist in her world.

Lisa knows what it’s like to build that creative career outside a day job. However, this past year, she was faced with that fork in the road and had to make a choice. She’s been risking it for the biscuit as a full-time freelancer ever since tagging up all of Cleveland with her sick murals...legally, of course.

In today’s episode, we chop it up over topics like:

]]> Finding Time to Design, Grind, & Shine with Lisa Quine Scotty Russell | Perspective-Collective 00:51:41 Today’s guest is Lisa Quine, one of Cleveland’s rising creative talents. She's built quite a name for herself over the years, and I often wonder when she sleeps. In today’s episode, we chop it up over topics like: • The importance of routines and balancing your time • Personal development, priorities, and values • Finding time to grind and shine • Her client process • Must haves for being stranded on an island and much more... Today’s guest is Lisa Quine, one of Cleveland’s rising creative talents. She's built quite a name for herself over the years, and I often wonder when she sleeps. In today’s episode, we chop it up over topics like: • The importance of routines and balancing your time • Personal development, priorities, and values • Finding time to grind and shine • Her client process • Must haves for being stranded on an island and much more... true full 86 b04e7cdd5bee477bb4cba7f2fe3ad616 Staying Curious & Striking While the Iron’s Hot With Erik Marinovich Give Yourself Permission to Be Curious

While we were preparing the mural to go in Little Dougy Fresh’s room, my wife brought up this quote by Ursula K. Le Guin:

“The creative adult is the child who survived.”

I’ve heard it before, but this time, it really got me thinking. Kids pour out their ideas with crayons onto paper—and sometimes walls—without ever second-guessing it.

They have no agenda. Kids strictly play and create when the mood is right.

They don't stress about curation or Instagram's algorithm. They seek validation from their parents only, not everyone else, and work so their ideas grace the frigid front of the refrigerator.

Sometimes, we get so wrapped up in our pretty Instagram feeds that we don’t give ourselves permission to be curious and play as creative adults.

We often restrict ourselves from pushing our limits, from branching out to different styles and mediums. It’s not only uncomfortable—but, holy shit, it may not perform well and cause you to lose a gaggle of followers!

Pushing Your Limits and Trying New Things with Erik Marinovich

Queue today’s guest: lettering Goliath and child-at-heart Erik Marinovich out of San Francisco. Not only does Erik’s playful-yet-crafted letterforms scream FUN, you can also tell he is enjoying every minute that goes into his work.

Of course, he slays projects for the biggest names in the game: Sprite, Nike, Google, Target, and the NBA. However, what sets him apart is his imagination and curiosity that allows him to play and always experiment.

In today’s episode, we go deep into topics like:

Want to Support the Show?

]]> Wed, 4 Jul 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Give Yourself Permission to Be Curious

While we were preparing the mural to go in Little Dougy Fresh’s room, my wife brought up this quote by Ursula K. Le Guin:

“The creative adult is the child who survived.”

I’ve heard it before, but this time, it really got me thinking. Kids pour out their ideas with crayons onto paper—and sometimes walls—without ever second-guessing it.

They have no agenda. Kids strictly play and create when the mood is right.

They don't stress about curation or Instagram's algorithm. They seek validation from their parents only, not everyone else, and work so their ideas grace the frigid front of the refrigerator.

Sometimes, we get so wrapped up in our pretty Instagram feeds that we don’t give ourselves permission to be curious and play as creative adults.

We often restrict ourselves from pushing our limits, from branching out to different styles and mediums. It’s not only uncomfortable—but, holy shit, it may not perform well and cause you to lose a gaggle of followers!

Pushing Your Limits and Trying New Things with Erik Marinovich

Queue today’s guest: lettering Goliath and child-at-heart Erik Marinovich out of San Francisco. Not only does Erik’s playful-yet-crafted letterforms scream FUN, you can also tell he is enjoying every minute that goes into his work.

Of course, he slays projects for the biggest names in the game: Sprite, Nike, Google, Target, and the NBA. However, what sets him apart is his imagination and curiosity that allows him to play and always experiment.

In today’s episode, we go deep into topics like:

Want to Support the Show?

]]> Staying Curious & Striking While the Iron’s Hot With Erik Marinovich Scotty Russell | Perspective-Collective 00:49:02 Today’s guest is lettering Goliath and child-at-heart Erik Marinovich out of San Francisco. Not only does Erik’s playful-yet-crafted letterforms scream FUN, you can also tell he is enjoying every minute that goes into his work. In today’s episode, we go deep into topics like: - Constantly pushing your limits and exploring new styles - Striking while the iron’s hot - Balancing work and life - Attracting and creating new opportunities - His favorite drink and of course...pizza Today’s guest is lettering Goliath and child-at-heart Erik Marinovich out of San Francisco. Not only does Erik’s playful-yet-crafted letterforms scream FUN, you can also tell he is enjoying every minute that goes into his work. In today’s episode, we go deep into topics like: - Constantly pushing your limits and exploring new styles - Striking while the iron’s hot - Balancing work and life - Attracting and creating new opportunities - His favorite drink and of course...pizza true full 85 06e536c02b424631b606b8e5c693891d Be Obsessive About the Essentials with Nick Sambrato of Mama’s Sauce Balancing Life with Your Vision with Nick Sambrato of Mama's Sauce

I’ve learned, over the years, that sometimes being obsessive over something is a good thing. It allows you to have tunnel vision and focus extraordinary effort in one direction.

Obsessiveness with your goal or dream can radically transform your mindset and life—possibly for the better.

On the flip side, being obsessed with too many things can spread you too thin. This can cause you to make minimal progress in a million directions—or worse yet—make you lose sight of what’s really important.

There are priorities and limits in life. You can’t do all the things, and you can’t be everything to everyone. Saying no becomes just as important as saying yes.

You’ll also learn that you can’t control everything in life. Yes, having ambition, a vision, and a mission is needed for your inner compass. Other times, it’s healthy and beneficial to be open to the unknown and swim with the current of the universe.

Planning to Face the Unknown

Queue today’s guest: my brother Nick Sambrato from the behemoth print shop Mama’s Sauce, a top-notch spot color printmaking shop specializing in letterpress, hot foil, and screenprinting reigning from Orlando, Florida.

You know I have mad love for my boys Tony Diaz and the Industry Print Shop crew, but you can’t sleep on the work Nick and Mama’s Sauce bring to the table over their 10-year history.

I met Nick and his crew back in 2015 my first year attending Creative South. Nick, Bob Ewing, and Brian French of French Paper welcomed me with open arms; it’s been a budding relationship since.

Not only is Nick obsessive about creating high-quality products, but the entire team is addicted to building relationships and geeking out over the work designers and artists like you print and put out into the world.

So, gather around the table, as I hope you brought your appetite. Today, Nick and I cover a buffet of topics such as:

  • Balancing three obsessions
  • Having a plan yet facing the unknown
  • Staying forever curious
  • Chasing and climbing your Everest

I know you'll feel full and satisfied after gorging on this episode.

Shownotes

Want to Support the Show?

]]> Wed, 27 Jun 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Balancing Life with Your Vision with Nick Sambrato of Mama's Sauce

I’ve learned, over the years, that sometimes being obsessive over something is a good thing. It allows you to have tunnel vision and focus extraordinary effort in one direction.

Obsessiveness with your goal or dream can radically transform your mindset and life—possibly for the better.

On the flip side, being obsessed with too many things can spread you too thin. This can cause you to make minimal progress in a million directions—or worse yet—make you lose sight of what’s really important.

There are priorities and limits in life. You can’t do all the things, and you can’t be everything to everyone. Saying no becomes just as important as saying yes.

You’ll also learn that you can’t control everything in life. Yes, having ambition, a vision, and a mission is needed for your inner compass. Other times, it’s healthy and beneficial to be open to the unknown and swim with the current of the universe.

Planning to Face the Unknown

Queue today’s guest: my brother Nick Sambrato from the behemoth print shop Mama’s Sauce, a top-notch spot color printmaking shop specializing in letterpress, hot foil, and screenprinting reigning from Orlando, Florida.

You know I have mad love for my boys Tony Diaz and the Industry Print Shop crew, but you can’t sleep on the work Nick and Mama’s Sauce bring to the table over their 10-year history.

I met Nick and his crew back in 2015 my first year attending Creative South. Nick, Bob Ewing, and Brian French of French Paper welcomed me with open arms; it’s been a budding relationship since.

Not only is Nick obsessive about creating high-quality products, but the entire team is addicted to building relationships and geeking out over the work designers and artists like you print and put out into the world.

So, gather around the table, as I hope you brought your appetite. Today, Nick and I cover a buffet of topics such as:

  • Balancing three obsessions
  • Having a plan yet facing the unknown
  • Staying forever curious
  • Chasing and climbing your Everest

I know you'll feel full and satisfied after gorging on this episode.

Shownotes

Want to Support the Show?

]]> Be Obsessive About the Essentials with Nick Sambrato of Mama’s Sauce Scotty Russell | Perspective-Collective 00:49:59 Today’s guest is my brother Nick Sambrato from the behemoth print shop Mama’s Sauce, a top-notch spot color printmaking shop specializing in letterpress, hot foil, and screen printing reigning from Orlando, Florida. Today, Nick and I cover a buffet of topics such as: - Balancing three obsessions - Having a plan yet facing the unknown - Staying forever curious - Chasing and climbing your Everest Today’s guest is my brother Nick Sambrato from the behemoth print shop Mama’s Sauce, a top-notch spot color printmaking shop specializing in letterpress, hot foil, and screen printing reigning from Orlando, Florida. Today, Nick and I cover a buffet of topics such as: - Balancing three obsessions - Having a plan yet facing the unknown - Staying forever curious - Chasing and climbing your Everest true full 84 b4aa44bb143f4b6ebf36bc6425a2170b Creating for Impact & Leaving a Legacy with Adam Grason Adam Grason: Responding to Adversity While Not Being a Dick

From the outside looking in, we tend to think the rockstar creatives we look up to are living a perfectly curated life through the social media lens. However, when you peel back the curtain, things aren’t always what they seem.

We all deal with adversity whether you see it or not. At the end of the day, it’s about how you respond.

Are you the type of person who cowards in a corner when you take an L? Or are you the type of person who dusts yourself off and takes the blow to the chin as a learning experience?

It all boils down to a choice.

Creating Something That Lasts

Queue today’s guest: branding, design, and Illustrator Goliath Adam Grason of Grason Studio out of Orlando, FL.

Adam has crushed projects for design brands like Google, Vayner Media, Dunkin’ Donuts, and Target to name a few. Behind the social media lens, he’s just a normal, down-to-earth, genuine dude who deals with his own adversity as a father, husband, and designer.

In this episode, Adam serves up an enthusiastic and transparent cocktail of topics like:

  • Breaking up with Disney
  • Leaving behind a legacy and creating for impact
  • Putting people over profit first
  • Buying into yourself
  • And so much more…

I have a feeling you’re going to want to take on the world after hearing this one.

Shownotes

Want to Support the Show?

]]> Wed, 20 Jun 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Adam Grason: Responding to Adversity While Not Being a Dick

From the outside looking in, we tend to think the rockstar creatives we look up to are living a perfectly curated life through the social media lens. However, when you peel back the curtain, things aren’t always what they seem.

We all deal with adversity whether you see it or not. At the end of the day, it’s about how you respond.

Are you the type of person who cowards in a corner when you take an L? Or are you the type of person who dusts yourself off and takes the blow to the chin as a learning experience?

It all boils down to a choice.

Creating Something That Lasts

Queue today’s guest: branding, design, and Illustrator Goliath Adam Grason of Grason Studio out of Orlando, FL.

Adam has crushed projects for design brands like Google, Vayner Media, Dunkin’ Donuts, and Target to name a few. Behind the social media lens, he’s just a normal, down-to-earth, genuine dude who deals with his own adversity as a father, husband, and designer.

In this episode, Adam serves up an enthusiastic and transparent cocktail of topics like:

  • Breaking up with Disney
  • Leaving behind a legacy and creating for impact
  • Putting people over profit first
  • Buying into yourself
  • And so much more…

I have a feeling you’re going to want to take on the world after hearing this one.

Shownotes

Want to Support the Show?

]]> Creating for Impact & Leaving a Legacy with Adam Grason Scotty Russell | Perspective-Collective 00:51:50 Queue today’s guest: branding, design, and Illustrator Goliath Adam Grason of Grason Studio out of Orlando, FL. Adam has crushed projects for design brands like Google, Vayner Media, Dunkin’ Donuts, and Target to name a few. In this episode, Adam serves up an enthusiastic and transparent cocktail of topics like: Breaking up with Disney Leaving behind a legacy and creating for impact Putting people over profit first Buying into yourself And so much more… Queue today’s guest: branding, design, and Illustrator Goliath Adam Grason of Grason Studio out of Orlando, FL. Adam has crushed projects for design brands like Google, Vayner Media, Dunkin’ Donuts, and Target to name a few. In this episode, Adam serves up an enthusiastic and transparent cocktail of topics like: Breaking up with Disney Leaving behind a legacy and creating for impact Putting people over profit first Buying into yourself And so much more… true full 83 f13d85445a7b48f7a197a03c657789ee Planting Grenades & Throwing Spaghetti at the Wall with Propaganda Reframing the Lens with Propaganda

Sometimes, we get so stuck in our way of thinking because of what’s been force-fed to us. Often we must unlearn what we’ve been taught and reteach ourselves to see things from different perspectives.

Perspective is key. When you reframe the lens you look through, you can better deal with issues in both your creative and daily life.

Simply visualizing yourself in someone else’s shoes can radically change the way you think, speak, and act on a certain subject. When you are able to see a bigger picture at stake, you begin to find ways you can contribute to a greater cause.

That’s what this show is about. I’m no one special, but I feel I have a special privilege and duty to invest a large chunk of my existence into pouring something “good” into this world. I feel called to be a player on a star-studded team that’s going to accomplish something phenomenal in the grand scheme of things. You could be a pivotal role player, too.

Fail and See What Sticks

Queue today’s guest: Jason Petty, a Hip Hop and Spoken Word juggernaut who slays under the alias Propaganda. While I see myself as the role player, like a Derek Fisher or Robert Horry of 2001-2002 Lakers, PropHipHop is a superstar—say like Shaq or my all-time favorite player, Kobe Bryant, in this greater picture.

Before I heard his music, I was captivated by his Keynote talk at the AIGA Thrive Conference in Raleigh, NC, back in late February. The way he commanded the stage, plus the ideas and critical thinking he showered our brains with, left me speechless and inspired. I knew I had to have him on the show to share his perspective with you.

Once I started listening to his music, it only elevated my respect for him as he’s a master at crafting a visual picture with his words.

He’s a down-to-earth dude who can inspire you to get into the boxing ring with the gloves laced up and to start putting more intention behind your work and actions.

Today, Prop and I peel back layers and go deep into topics of:

  • Reframing the lense in which you see the world
  • Throwing spaghetti at a wall to see what sticks
  • Benefiting from failure as an artist
  • Curating cultures and experiences as artists
  • Of course his favorite pizza and so much more

There's a lot of hype built around this episode and I promise it won't disappoint.

Shownotes

Want to Support the Show?

]]> Wed, 13 Jun 2018 16:10:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Reframing the Lens with Propaganda

Sometimes, we get so stuck in our way of thinking because of what’s been force-fed to us. Often we must unlearn what we’ve been taught and reteach ourselves to see things from different perspectives.

Perspective is key. When you reframe the lens you look through, you can better deal with issues in both your creative and daily life.

Simply visualizing yourself in someone else’s shoes can radically change the way you think, speak, and act on a certain subject. When you are able to see a bigger picture at stake, you begin to find ways you can contribute to a greater cause.

That’s what this show is about. I’m no one special, but I feel I have a special privilege and duty to invest a large chunk of my existence into pouring something “good” into this world. I feel called to be a player on a star-studded team that’s going to accomplish something phenomenal in the grand scheme of things. You could be a pivotal role player, too.

Fail and See What Sticks

Queue today’s guest: Jason Petty, a Hip Hop and Spoken Word juggernaut who slays under the alias Propaganda. While I see myself as the role player, like a Derek Fisher or Robert Horry of 2001-2002 Lakers, PropHipHop is a superstar—say like Shaq or my all-time favorite player, Kobe Bryant, in this greater picture.

Before I heard his music, I was captivated by his Keynote talk at the AIGA Thrive Conference in Raleigh, NC, back in late February. The way he commanded the stage, plus the ideas and critical thinking he showered our brains with, left me speechless and inspired. I knew I had to have him on the show to share his perspective with you.

Once I started listening to his music, it only elevated my respect for him as he’s a master at crafting a visual picture with his words.

He’s a down-to-earth dude who can inspire you to get into the boxing ring with the gloves laced up and to start putting more intention behind your work and actions.

Today, Prop and I peel back layers and go deep into topics of:

  • Reframing the lense in which you see the world
  • Throwing spaghetti at a wall to see what sticks
  • Benefiting from failure as an artist
  • Curating cultures and experiences as artists
  • Of course his favorite pizza and so much more

There's a lot of hype built around this episode and I promise it won't disappoint.

Shownotes

Want to Support the Show?

]]> Planting Grenades & Throwing Spaghetti at the Wall with Propaganda Scotty Russell | Perspective-Collective 00:57:13 Today’s guest is Jason Petty, a Hip Hop and Spoken Word juggernaut who slays under the alias Propaganda. His music and lyrical storytelling force feeds an agenda of perspective and love. Prop and I peel back layers and go deep into topics of: - Reframing the lens in which you see the world - Throwing spaghetti at a wall to see what sticks - Benefiting from failure as an artist - Curating cultures and experiences as artists - Of course his favorite pizza and so much more Today’s guest is Jason Petty, a Hip Hop and Spoken Word juggernaut who slays under the alias Propaganda. His music and lyrical storytelling force feeds an agenda of perspective and love. Prop and I peel back layers and go deep into topics of: - Reframing the lens in which you see the world - Throwing spaghetti at a wall to see what sticks - Benefiting from failure as an artist - Curating cultures and experiences as artists - Of course his favorite pizza and so much more true full 82 2927d64ee3ff46e68836750bdc52e44c 3 Super Convincing Reasons to Show Your Weird & Wave Your Freak Flag Show Your Weird & Banish the Vampire Trend Suckers

A wise philosopher once said,"Today you are you, that is truer than true. There is no one alive who is youer than you." This wise soul was Dr. Seuss.

We live in a society where you are brainwashed to feel like you're missing out if you aren't jockin' the latest trend.

Sorry bruh, but you're doing it wrong if you don't have the freshest $120 Supreme t-shirt or the top of the line headphones that break within a month.

This culture can also parallel the creative world you and I operate in. There are waves of trendy work being featured and many of these geniuses are being hired by the big wigs with deep pockets.

Who doesn't want to catch features and have these businesses make it rain dollar bills on you?

This fear of missing out or being irrelevant causes us to lose sight of who we are at our creative core.

More than ever, I feel it's crucial to get back in touch with your weird quirks that make you you.

It's time to stop being a vampire trend sucker.

It's time to stake your claim on your small unique pixel patch of the internet.

Here are three super convincing reasons to show your weird and wave your freak flag with pride..

  1. You Get to Know You

It's easy to get wrapped up in thinking you have to be a curated robot who creates for validation. Vanity metrics become your oxygen and you can't breathe if the internet doesn't like the work you created to please it.

However, when you allow yourself to play, experiment and fuck up, you create a breeding ground for your imagination to surprise you. You'll learn new techniques, styles and a deeper understanding of you and your process.

Getting to know yourself through your work can be frustrating, especially when you don't rock that first, second or tenth attempt of what's in your mind. Over time though it becomes rewarding as you begin finding your voice and unique style.

My strange obsession with pizza, cats and outer space have slowly found their way in my work over the years. I was hesitant at first because it broke "curation." Oddly enough, these weird quirks have become my highest engaging work and my best sellers in products.

It let people see my true colors and get to know Scotty, the human behind the work.

If a certain song or quote hits you deep, express it by creating some work.

Letter out that stupid pun or dad joke that only you laughed at.

Show your weird obsession for gummy bears or goat cheese in a abstract illustration.

Whatever it is, don't be afraid to experiment by finding and sharing yourself in your work.

  1. You Become the Black Sheep

Sometimes you scroll through your feeds and all you see is the same style of work or composition.

Yet once in a while you stop scrolling and have to pick your job off the floor due to someone's brilliant and original work.

That person is the black sheep, and you should strive to be that untamed beast.

Being the black sheep has always had a negative connotation to it. You're essentially the oddball in the family who sticks out for the wrong reasons.

However, in the magical creative realm, I'm learning that living the black sheep life is what helps you stand out and rise above the noise.

Instead of trying to fit it and mimic the waves everyone is riding, why not swim against the current?

A few people that do incredibly unique work that makes me pick my jaw off the floor are:

  • Charlie Elms of @10.Years.Time as he has these intricate and wildly creative hand cut paper collages. Warning, there may be a hint of nudity in some of them but that's what makes him different.
  • Bryce Wong of @bbbrycewong as he has this mesmerizing wavy glitch style that he applies to everyday relatable characters
  • Meni Chatzipanagiotou of @menis_art as she has a unique way of creating a detailed whimsical black and white illustration that feels right out of an Alice in Wonderland scene
  1. You Generate Universal Permission Slips

"Be brave enough to show your weird and OWN YOUR FLAVOR. The weird will be rewarded as you give permission to others to find and show their weird."

I totally paraphrased this but I believe I heard this from Lauren Hom's episode on the Creative Pep Talk Podcast with Andy J. Miller.

It's crazy how often I hear creatives tell me that they are reluctant to share their work at all due to the comparison trap and the fear of being judged.

I know this feeling all too well as it took me till the age of around 20-21 to claim I was an artist and to share my work publicly.

Regardless of your audience size or track record, publicly showcasing your weird can spark a ripple effect. When people see you comfortably sharing something that's out of the norm, I feel one can absorb some self-confidence through osmosis to do the same.

You never know who's paying attention to what you're kicking out and the impact that it could have.

It's Hard to Grow if You Don't Show

I get it, it's hard to shake things up and put yourself out there. However, it's hard to grow if you don't show.

We live in a world that tries to convince you that you should should want to be someone else. Hence getting out of your comfort and waving your freak flag is more important than ever.

Remember, nobody is better at being you than you.

Show your weird and be the black sheep.

Shownotes

Want to Support the Show?

]]> Wed, 6 Jun 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Show Your Weird & Banish the Vampire Trend Suckers

A wise philosopher once said,"Today you are you, that is truer than true. There is no one alive who is youer than you." This wise soul was Dr. Seuss.

We live in a society where you are brainwashed to feel like you're missing out if you aren't jockin' the latest trend.

Sorry bruh, but you're doing it wrong if you don't have the freshest $120 Supreme t-shirt or the top of the line headphones that break within a month.

This culture can also parallel the creative world you and I operate in. There are waves of trendy work being featured and many of these geniuses are being hired by the big wigs with deep pockets.

Who doesn't want to catch features and have these businesses make it rain dollar bills on you?

This fear of missing out or being irrelevant causes us to lose sight of who we are at our creative core.

More than ever, I feel it's crucial to get back in touch with your weird quirks that make you you.

It's time to stop being a vampire trend sucker.

It's time to stake your claim on your small unique pixel patch of the internet.

Here are three super convincing reasons to show your weird and wave your freak flag with pride..

  1. You Get to Know You

It's easy to get wrapped up in thinking you have to be a curated robot who creates for validation. Vanity metrics become your oxygen and you can't breathe if the internet doesn't like the work you created to please it.

However, when you allow yourself to play, experiment and fuck up, you create a breeding ground for your imagination to surprise you. You'll learn new techniques, styles and a deeper understanding of you and your process.

Getting to know yourself through your work can be frustrating, especially when you don't rock that first, second or tenth attempt of what's in your mind. Over time though it becomes rewarding as you begin finding your voice and unique style.

My strange obsession with pizza, cats and outer space have slowly found their way in my work over the years. I was hesitant at first because it broke "curation." Oddly enough, these weird quirks have become my highest engaging work and my best sellers in products.

It let people see my true colors and get to know Scotty, the human behind the work.

If a certain song or quote hits you deep, express it by creating some work.

Letter out that stupid pun or dad joke that only you laughed at.

Show your weird obsession for gummy bears or goat cheese in a abstract illustration.

Whatever it is, don't be afraid to experiment by finding and sharing yourself in your work.

  1. You Become the Black Sheep

Sometimes you scroll through your feeds and all you see is the same style of work or composition.

Yet once in a while you stop scrolling and have to pick your job off the floor due to someone's brilliant and original work.

That person is the black sheep, and you should strive to be that untamed beast.

Being the black sheep has always had a negative connotation to it. You're essentially the oddball in the family who sticks out for the wrong reasons.

However, in the magical creative realm, I'm learning that living the black sheep life is what helps you stand out and rise above the noise.

Instead of trying to fit it and mimic the waves everyone is riding, why not swim against the current?

A few people that do incredibly unique work that makes me pick my jaw off the floor are:

  • Charlie Elms of @10.Years.Time as he has these intricate and wildly creative hand cut paper collages. Warning, there may be a hint of nudity in some of them but that's what makes him different.
  • Bryce Wong of @bbbrycewong as he has this mesmerizing wavy glitch style that he applies to everyday relatable characters
  • Meni Chatzipanagiotou of @menis_art as she has a unique way of creating a detailed whimsical black and white illustration that feels right out of an Alice in Wonderland scene
  1. You Generate Universal Permission Slips

"Be brave enough to show your weird and OWN YOUR FLAVOR. The weird will be rewarded as you give permission to others to find and show their weird."

I totally paraphrased this but I believe I heard this from Lauren Hom's episode on the Creative Pep Talk Podcast with Andy J. Miller.

It's crazy how often I hear creatives tell me that they are reluctant to share their work at all due to the comparison trap and the fear of being judged.

I know this feeling all too well as it took me till the age of around 20-21 to claim I was an artist and to share my work publicly.

Regardless of your audience size or track record, publicly showcasing your weird can spark a ripple effect. When people see you comfortably sharing something that's out of the norm, I feel one can absorb some self-confidence through osmosis to do the same.

You never know who's paying attention to what you're kicking out and the impact that it could have.

It's Hard to Grow if You Don't Show

I get it, it's hard to shake things up and put yourself out there. However, it's hard to grow if you don't show.

We live in a world that tries to convince you that you should should want to be someone else. Hence getting out of your comfort and waving your freak flag is more important than ever.

Remember, nobody is better at being you than you.

Show your weird and be the black sheep.

Shownotes

Want to Support the Show?

]]> 3 Super Convincing Reasons to Show Your Weird & Wave Your Freak Flag Scotty Russell | Perspective-Collective 00:15:45 A wise philosopher once said,"Today you are you, that is truer than true. There is no one alive who is youer than you." This wise soul was Dr. Seuss. It's time to stop being a vampire trend sucker. It's time to stake your claim on your small unique pixel patch of the internet. Here are three super convincing reasons to show your weird and wave your freak flag with pride. A wise philosopher once said,"Today you are you, that is truer than true. There is no one alive who is youer than you." This wise soul was Dr. Seuss. It's time to stop being a vampire trend sucker. It's time to stake your claim on your small unique pixel patch of the internet. Here are three super convincing reasons to show your weird and wave your freak flag with pride. true full 81 864359d978b64ad8a31739125c3c5bf3 Creativity is an Instrument | Value Your Practice & Craft with Nick Misani The Peaks & Valleys of Nick Misani

How many times have you put yourself in a position to land an opportunity only to be rejected?

That shit hurts doesn’t it?

It not only leaves a bitter taste in your mouth, but it also makes you reluctant to get back on the saddle and try again (I’m not a country fan but always wanted to say that).

That’s the curse of being a creative. You’ll always face adversity and fall on your ass from time to time.

It’s inevitable.

It’s also the beauty of being a creative. It's an every day challenge and you have the ability to dust yourself off and keep fighting.

This is how breakthroughs manifest.

Responding to Rejection

Queue today’s guest, Mr. Nick Misani. His one of a kind majestic Fauxsaic masterpieces has allowed him to quickly make a name for himself in the lettering realms.

However, that’s not the only style he excels at as he’s landed juggernaut clients such as Target, PepsiCo, Airbnb, Vanity Fair, etc with his diverse range of skills.

The only thing that matches his incredible work is his inspiring story as he’s dealt with waves of adversity and rejection to get to where he is today.

In today’s episode, we dive deep into the topics of:

  • Finding your own style and voice
  • Marketing yourself and attracting clients
  • Creating a routine that helps you thrive
  • Responding to rejection
  • And obviously so much more...

So buckle your seatbelts, but not too tight though to restrict air circulation. Let’s dive deep into Nick’s story and work.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 30 May 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Peaks & Valleys of Nick Misani

How many times have you put yourself in a position to land an opportunity only to be rejected?

That shit hurts doesn’t it?

It not only leaves a bitter taste in your mouth, but it also makes you reluctant to get back on the saddle and try again (I’m not a country fan but always wanted to say that).

That’s the curse of being a creative. You’ll always face adversity and fall on your ass from time to time.

It’s inevitable.

It’s also the beauty of being a creative. It's an every day challenge and you have the ability to dust yourself off and keep fighting.

This is how breakthroughs manifest.

Responding to Rejection

Queue today’s guest, Mr. Nick Misani. His one of a kind majestic Fauxsaic masterpieces has allowed him to quickly make a name for himself in the lettering realms.

However, that’s not the only style he excels at as he’s landed juggernaut clients such as Target, PepsiCo, Airbnb, Vanity Fair, etc with his diverse range of skills.

The only thing that matches his incredible work is his inspiring story as he’s dealt with waves of adversity and rejection to get to where he is today.

In today’s episode, we dive deep into the topics of:

  • Finding your own style and voice
  • Marketing yourself and attracting clients
  • Creating a routine that helps you thrive
  • Responding to rejection
  • And obviously so much more...

So buckle your seatbelts, but not too tight though to restrict air circulation. Let’s dive deep into Nick’s story and work.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Creativity is an Instrument | Value Your Practice & Craft with Nick Misani Scotty Russell | Perspective-Collective 01:01:43 Nick Misani's one of a kind majestic Fauxsaic masterpieces helped him quickly make a name for himself in the lettering realms. However, that’s not the only style he excels at as he’s landed juggernaut clients such as Target, PepsiCo, Airbnb, Vanity Fair, etc with his diverse range of skills. Today we talk about: - Finding your own style and voice - Marketing yourself and attracting clients - Creating a routine that helps you thrive - Responding to rejection Nick Misani's one of a kind majestic Fauxsaic masterpieces helped him quickly make a name for himself in the lettering realms. However, that’s not the only style he excels at as he’s landed juggernaut clients such as Target, PepsiCo, Airbnb, Vanity Fair, etc with his diverse range of skills. Today we talk about: - Finding your own style and voice - Marketing yourself and attracting clients - Creating a routine that helps you thrive - Responding to rejection true full 80 ba9da7b82b784a0c9c1f23ec5ef0ac0a Don't Lose the Love of Why You Started with Brian Steely Play, Fuck Up & Experiment

I pursue this podcast because I love it.

I pursue drawing and creating because I love it.

Being a creative, you got into this whole mess because you tried it, you loved it and you figured it out along the way. Sometimes along the way you forget why you loved it and you can steer of course for a season or even a few years.

I’ve been there as it’s also easy to get wrapped up in the validation of creating for others on social media instead of creating what you’re vibing too. When you give yourself permission to play, fuck up and experiment, amazing things can happen.

Brian Steely: Big Work, Chill Dude

Queue today’s guest, Brian Steely of Steely Works. Brian is the most chill, down to earth rock stars in the creative game right now. He’s done work for big brands like Element, Toyota, Nike and big bands like Phish, Mumford & son and My Morning Jacket to name a few. However, he’s not too proud to throw down with your average Joe brand looking to make a splash.

He’s made a name for himself with his monoline badge work that’s take the internet by storm.

In this episode, we cover topics of:

  • His illustration and branding process
  • Not losing the love of why you do what you do
  • Building others up over viewing the world as competition
  • Having some grit and sticking it out
  • And so much more

He’s a rad dude, a great friend and he drops a goldmine of takeaways that light a much needed fire under your ass.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 23 May 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Play, Fuck Up & Experiment

I pursue this podcast because I love it.

I pursue drawing and creating because I love it.

Being a creative, you got into this whole mess because you tried it, you loved it and you figured it out along the way. Sometimes along the way you forget why you loved it and you can steer of course for a season or even a few years.

I’ve been there as it’s also easy to get wrapped up in the validation of creating for others on social media instead of creating what you’re vibing too. When you give yourself permission to play, fuck up and experiment, amazing things can happen.

Brian Steely: Big Work, Chill Dude

Queue today’s guest, Brian Steely of Steely Works. Brian is the most chill, down to earth rock stars in the creative game right now. He’s done work for big brands like Element, Toyota, Nike and big bands like Phish, Mumford & son and My Morning Jacket to name a few. However, he’s not too proud to throw down with your average Joe brand looking to make a splash.

He’s made a name for himself with his monoline badge work that’s take the internet by storm.

In this episode, we cover topics of:

  • His illustration and branding process
  • Not losing the love of why you do what you do
  • Building others up over viewing the world as competition
  • Having some grit and sticking it out
  • And so much more

He’s a rad dude, a great friend and he drops a goldmine of takeaways that light a much needed fire under your ass.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Don't Lose the Love of Why You Started with Brian Steely Scotty Russell | Perspective-Collective 00:51:04 Brian is the most chill, down to earth rock stars in the creative game right now. He’s done work for big brands like Element, Toyota, Nike and big bands like Phish, Mumford & son and My Morning Jacket to name a few. However, he’s not to proud to throw down with your average Joe brand looking to make a splash. Today we chat about his process, not losing the love for why you started, building up others and having some grit. Brian is the most chill, down to earth rock stars in the creative game right now. He’s done work for big brands like Element, Toyota, Nike and big bands like Phish, Mumford & son and My Morning Jacket to name a few. However, he’s not to proud to throw down with your average Joe brand looking to make a splash. Today we chat about his process, not losing the love for why you started, building up others and having some grit. steelyworks, steely, perspective, blookah, brian, podcast true full 79 275def005fb1cf70910ae7a6bae5f18f Be a Champion & Date Lots of Things with Diane Gibbs | Design Recharge Diane Gibbs: A Champion for Creatives

Somedays you just lack the spark. You know, that feeling or reason that gets you stoked to jump out of bed and work on shit that lights your soul on fire.

Often it’s hard to see the gold we have buried within us. The inner critic blinds us from catching a glimpse of our potential.

Sometimes having an outside voice of reason can help break through that wall and give you the needed push to light that spark again. Sometimes you just need a champion or cheerleader in your corner.

While it may not be easy to be your own champion, you always have the ability to champion someone else.

People appreciate being appreciated. You never know the impact you can have on someone by spending a few moments of your existence to pepper them with a verbal pat on the back.

Maybe it’s just my background in coaching as I’ve had some asshole coaches who would destroy my confidence when I played sports. Its shown me the power of building someone up to help them perform at their best.

Someone who is a champion for creatives and does so much for our industry is Diane Gibbs. There’s an endless list of reasons why Diane deserves recognition as she:

  • Molds our future generation as a professor
  • Has the biggest and upcoming names share their stories on her weekly Design Recharge Show
  • Organizes and host events for creatives through her AIGA Mobile Chapter
  • Volunteers her time to help provide an incredible experience for people at Creative South

I could keep going but honestly, Perspective-Collective would not be where it’s at today without Diane.

Door Builder & Opener

True story. after writing shitty blog posts for almost a year, Diane offered me one of the biggest breakthroughs of my life when she asked me to be a Keynote at a conference she was hosting in Alabama. It scared me to death as doing your first talk in front of over 100 people isn’t easy, but reluctantly AND thankfully I said yes.

That opportunity jump-started my speaking career which then got me into teaching workshops and most importantly, starting this podcast.

Diane is a champion for creatives like you and me. I’m absolutely honored to have this brilliant woman on the show and I know you’re going to love her as much as I do.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 16 May 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Diane Gibbs: A Champion for Creatives

Somedays you just lack the spark. You know, that feeling or reason that gets you stoked to jump out of bed and work on shit that lights your soul on fire.

Often it’s hard to see the gold we have buried within us. The inner critic blinds us from catching a glimpse of our potential.

Sometimes having an outside voice of reason can help break through that wall and give you the needed push to light that spark again. Sometimes you just need a champion or cheerleader in your corner.

While it may not be easy to be your own champion, you always have the ability to champion someone else.

People appreciate being appreciated. You never know the impact you can have on someone by spending a few moments of your existence to pepper them with a verbal pat on the back.

Maybe it’s just my background in coaching as I’ve had some asshole coaches who would destroy my confidence when I played sports. Its shown me the power of building someone up to help them perform at their best.

Someone who is a champion for creatives and does so much for our industry is Diane Gibbs. There’s an endless list of reasons why Diane deserves recognition as she:

  • Molds our future generation as a professor
  • Has the biggest and upcoming names share their stories on her weekly Design Recharge Show
  • Organizes and host events for creatives through her AIGA Mobile Chapter
  • Volunteers her time to help provide an incredible experience for people at Creative South

I could keep going but honestly, Perspective-Collective would not be where it’s at today without Diane.

Door Builder & Opener

True story. after writing shitty blog posts for almost a year, Diane offered me one of the biggest breakthroughs of my life when she asked me to be a Keynote at a conference she was hosting in Alabama. It scared me to death as doing your first talk in front of over 100 people isn’t easy, but reluctantly AND thankfully I said yes.

That opportunity jump-started my speaking career which then got me into teaching workshops and most importantly, starting this podcast.

Diane is a champion for creatives like you and me. I’m absolutely honored to have this brilliant woman on the show and I know you’re going to love her as much as I do.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Be a Champion & Date Lots of Things with Diane Gibbs | Design Recharge Scotty Russell | Perspective-Collective 01:01:34 Someone who is a champion for creatives and does so much for our industry is Diane Gibbs. There’s an endless list of reasons why Diane deserves recognition as she: - Molds our future generation as a professor - Has the biggest and upcoming names share their stories on her weekly Design Recharge Show - Organizes and host events for creatives through her AIGA Mobile Chapter - Volunteers her time to help provide an incredible experience for people at Creative South Someone who is a champion for creatives and does so much for our industry is Diane Gibbs. There’s an endless list of reasons why Diane deserves recognition as she: - Molds our future generation as a professor - Has the biggest and upcoming names share their stories on her weekly Design Recharge Show - Organizes and host events for creatives through her AIGA Mobile Chapter - Volunteers her time to help provide an incredible experience for people at Creative South recharge, gibbs, podcast, blookah, design, show, diane, perspective true full 78 10d95b2524afb1b566ce7542db49f2f4 The Secret Weapons of Matt Vergotis: Over Presenting & Surgical Practice Going the Extra Mile to Catch Your Breakthrough with Matt Vergotis

Let’s get real for a second…

We live in a digital age where human zombies are glued to their screens and expect instant stardom after hitting publish.

When overnight success isn’t unlocked, It’s easier to quit and hop on board the next trend that may help them strike gold.

One of the harder lessons I’ve learned in life is that there are no shortcuts—everything takes time. I’m talking countless hours, days, weeks, months and years obsessively hammering away at honing your craft.

Something we have to remind ourselves is that continuing to show up when it’s not convenient and going that extra mile in your work can help you edge closer to catching that looming breakthrough.

Patience, Disconnecting & Chin Wags

This brings me to today’s guest, Matt Vergotis AKA the Verg. Matt is the prime example of being surgical with practice, having patience while knowing when to disconnect from the digital world.

When he’s not surfing the Gold Coast and spending time with his family, you can find him crushing Corporate Identities, Branding, Logos, Type Design, Calligraphy and Hand Lettering.

It’s a trip when I listen to Spotify and know that I’m looking at the titles he crafted on some of the most popular playlists, it makes the music I’m listening to that much better.

Matt is a down to earth, super energetic dude but knows how to throw down and get to work.

In today’s episode, we surf around topics such as:

  • Putting in the time and deliberate practice
  • The importance of presentation and going the extra mile
  • Creating for you and future clients, not for Instagram.
  • Having multiple creative outlets
  • Breaking curation and experimenting with different styles

My expectations were shattered with this episode and his transparency on pricing is what I think you’ll sink your teeth into the most.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

 

Shownotes

Want to Support the Show?

]]> Wed, 9 May 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Going the Extra Mile to Catch Your Breakthrough with Matt Vergotis

Let’s get real for a second…

We live in a digital age where human zombies are glued to their screens and expect instant stardom after hitting publish.

When overnight success isn’t unlocked, It’s easier to quit and hop on board the next trend that may help them strike gold.

One of the harder lessons I’ve learned in life is that there are no shortcuts—everything takes time. I’m talking countless hours, days, weeks, months and years obsessively hammering away at honing your craft.

Something we have to remind ourselves is that continuing to show up when it’s not convenient and going that extra mile in your work can help you edge closer to catching that looming breakthrough.

Patience, Disconnecting & Chin Wags

This brings me to today’s guest, Matt Vergotis AKA the Verg. Matt is the prime example of being surgical with practice, having patience while knowing when to disconnect from the digital world.

When he’s not surfing the Gold Coast and spending time with his family, you can find him crushing Corporate Identities, Branding, Logos, Type Design, Calligraphy and Hand Lettering.

It’s a trip when I listen to Spotify and know that I’m looking at the titles he crafted on some of the most popular playlists, it makes the music I’m listening to that much better.

Matt is a down to earth, super energetic dude but knows how to throw down and get to work.

In today’s episode, we surf around topics such as:

  • Putting in the time and deliberate practice
  • The importance of presentation and going the extra mile
  • Creating for you and future clients, not for Instagram.
  • Having multiple creative outlets
  • Breaking curation and experimenting with different styles

My expectations were shattered with this episode and his transparency on pricing is what I think you’ll sink your teeth into the most.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

 

Shownotes

Want to Support the Show?

]]> The Secret Weapons of Matt Vergotis: Over Presenting & Surgical Practice Scotty Russell | Perspective-Collective 00:58:11 Matt Vergotis is the prime example of being surgical with practice, having patience while knowing when to disconnect from the digital world. He's a master at Corporate Identities, Branding, Logos, Type Design, Calligraphy and Hand Lettering. In today’s episode, we surf around topics such as: • Putting in the time and deliberate practice • The importance of presentation and going the extra mile • Creating for you and future clients, not for Instagram. • Having multiple creative outlets Matt Vergotis is the prime example of being surgical with practice, having patience while knowing when to disconnect from the digital world. He's a master at Corporate Identities, Branding, Logos, Type Design, Calligraphy and Hand Lettering. In today’s episode, we surf around topics such as: • Putting in the time and deliberate practice • The importance of presentation and going the extra mile • Creating for you and future clients, not for Instagram. • Having multiple creative outlets true full 77 02a114f2c89d28784d0ffcad3cb7e360 6 Practical Tips for Growing Your Instagram Lettering Audience Elevate Your Instagram Lettering, Build an Audience & Attract Work NOTE: Read the full blog post on Lettering-Daily.com. The following is just an overview.

Hopefully, you know by now that I’m all about experimenting and pushing things to the next level. I realize many people in my audience are focused on lettering as they found me on Instagram. However, I know the majority of my audience wants to learn how to improve their craft and get more eyes on their work.

That’s why today, I’m switching things up with a collaboration blog post / episode with my brother Max at @Lettering_Daily on Instagram. Not only does he curate a successful lettering feature account, but he also loads up his website full of education, inspiration and resources for aspiring or seasoned lettering artists.

He reached out to me in March asking if I wanted to publish a tutorial on his site, but I had a different idea. I’m not one to do tutorials because everything I would basically teach is done by someone else who probably did it better. So I figured why not create an in-depth resource to help lettering artists grow an Instagram audience and potentially land client work as well?

Don’t worry if you’re not a lettering artist, there is so much value in here that no matter what medium or style you create in, this can help you grow an audience and elevate your craft.

Below I'm listing a brief overview of what is covered in the full blog post and podcast episode. I strongly encourage you to read the full 6 Tips for Growing Your Instagram Lettering Audience blog on Lettering-Daily.com. It's loaded with resources, people to follow, links, images and bonus material.

If you think someone can find value in this episode please give it a share on social media. Your word of mouth is the reason the show keeps growing and you know I love you for it.

Instagram Lettering Tips

The following are the 6 tips I cover in the blog post / episode.

  1. The Art of Using Hashtags
  2. Engage with the Community
  3. Consistency
  4. Proper Presentation
  5. Deliberate Practice
  6. Be Different & Rise Above the Noise

Yes, these tips will this help you develop your craft and grow an audience. More importantly, it'll help you stand out and land work doing what you love.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 2 May 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Elevate Your Instagram Lettering, Build an Audience & Attract Work NOTE: Read the full blog post on Lettering-Daily.com. The following is just an overview.

Hopefully, you know by now that I’m all about experimenting and pushing things to the next level. I realize many people in my audience are focused on lettering as they found me on Instagram. However, I know the majority of my audience wants to learn how to improve their craft and get more eyes on their work.

That’s why today, I’m switching things up with a collaboration blog post / episode with my brother Max at @Lettering_Daily on Instagram. Not only does he curate a successful lettering feature account, but he also loads up his website full of education, inspiration and resources for aspiring or seasoned lettering artists.

He reached out to me in March asking if I wanted to publish a tutorial on his site, but I had a different idea. I’m not one to do tutorials because everything I would basically teach is done by someone else who probably did it better. So I figured why not create an in-depth resource to help lettering artists grow an Instagram audience and potentially land client work as well?

Don’t worry if you’re not a lettering artist, there is so much value in here that no matter what medium or style you create in, this can help you grow an audience and elevate your craft.

Below I'm listing a brief overview of what is covered in the full blog post and podcast episode. I strongly encourage you to read the full 6 Tips for Growing Your Instagram Lettering Audience blog on Lettering-Daily.com. It's loaded with resources, people to follow, links, images and bonus material.

If you think someone can find value in this episode please give it a share on social media. Your word of mouth is the reason the show keeps growing and you know I love you for it.

Instagram Lettering Tips

The following are the 6 tips I cover in the blog post / episode.

  1. The Art of Using Hashtags
  2. Engage with the Community
  3. Consistency
  4. Proper Presentation
  5. Deliberate Practice
  6. Be Different & Rise Above the Noise

Yes, these tips will this help you develop your craft and grow an audience. More importantly, it'll help you stand out and land work doing what you love.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> 6 Practical Tips for Growing Your Instagram Lettering Audience Scotty Russell | Perspective-Collective 00:31:18 If you want some help growing your Instagram lettering audience, creating work that stands out and landing potential clients than this episode is for you. In today's collaboration with Lettering-Daily, we break down the following 6 tips: 1. The Art of Using Hashtags 2. Engage with the Community 3. Consistency 4. Proper Presentation 5. Deliberate Practice 6. Be Different & Rise Above the Noise If you want some help growing your Instagram lettering audience, creating work that stands out and landing potential clients than this episode is for you. In today's collaboration with Lettering-Daily, we break down the following 6 tips: 1. The Art of Using Hashtags 2. Engage with the Community 3. Consistency 4. Proper Presentation 5. Deliberate Practice 6. Be Different & Rise Above the Noise true full 76 7e567d91430166e07b94915c542c9679 Lauren Hom on The Secrets to Making a Killer Passion Project Making Shareworthy Work That Lights up Your Soul

Do you struggle creating and promoting work that puts a pep in your step?

Do you want to learn how to create an engaging side project that people can’t resist sharing?

I get it, this shit can be difficult and stressful. It’s easy to overthink and take the path that you THINK people want to see. However, creating to please others is a slippery slope that can suffocate the joy of what it feels like to create work that lights you up and resonates with the right people.

What makes you different and what interests you could lead to a goldmine of work that generates a massive breakthrough in your creative career.

Instead of trying to fit in, why not try to stand out by being you?

Queue today’s guest, Lauren Hom of Hom Sweet Hom. Lauren’s built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral.

It seems she’s cracked the code for creating work worth sharing while having the business chops to market herself and her projects.

With her weekly #HOMwork prompts on Instagram, she helps thousands of people create work that stands out amongst the noise. Not only that but she has a Passion to Paid course which dives deep into helping you create and market a side project that interests you. It’s currently taking place as we speak so sign up for the winter waiting list in the mean time.

A Heaping Serving of Lauren Hom Passion Project Advice

In this episode, Lauren dishes out:

  • The secrets to what makes an interesting side project
  • Practical tips for making time to make shit happen
  • How to create shareable work with the resources you have
  • Her favorite kind of bread, pizza and much more...

Overall, this one will get you jazzed to get out of your comfort zone and dip your toes in a new project that excites your soul.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 25 Apr 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Making Shareworthy Work That Lights up Your Soul

Do you struggle creating and promoting work that puts a pep in your step?

Do you want to learn how to create an engaging side project that people can’t resist sharing?

I get it, this shit can be difficult and stressful. It’s easy to overthink and take the path that you THINK people want to see. However, creating to please others is a slippery slope that can suffocate the joy of what it feels like to create work that lights you up and resonates with the right people.

What makes you different and what interests you could lead to a goldmine of work that generates a massive breakthrough in your creative career.

Instead of trying to fit in, why not try to stand out by being you?

Queue today’s guest, Lauren Hom of Hom Sweet Hom. Lauren’s built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral.

It seems she’s cracked the code for creating work worth sharing while having the business chops to market herself and her projects.

With her weekly #HOMwork prompts on Instagram, she helps thousands of people create work that stands out amongst the noise. Not only that but she has a Passion to Paid course which dives deep into helping you create and market a side project that interests you. It’s currently taking place as we speak so sign up for the winter waiting list in the mean time.

A Heaping Serving of Lauren Hom Passion Project Advice

In this episode, Lauren dishes out:

  • The secrets to what makes an interesting side project
  • Practical tips for making time to make shit happen
  • How to create shareable work with the resources you have
  • Her favorite kind of bread, pizza and much more...

Overall, this one will get you jazzed to get out of your comfort zone and dip your toes in a new project that excites your soul.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Lauren Hom on The Secrets to Making a Killer Passion Project Scotty Russell | Perspective-Collective 01:08:02 Lauren Hom of Hom Sweet Hom had built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral. In this episode, Lauren dishes out: • The secrets to what makes an interesting side project • Practical tips for making time to make shit happen • How to create shareable work with the resources you have • Her favorite kind of bread, pizza and much more... Lauren Hom of Hom Sweet Hom had built quite the reputation of combining her lettering, illustration, unique ideas and quirky sense of humor into side projects that takeover the internet and go viral. In this episode, Lauren dishes out: • The secrets to what makes an interesting side project • Practical tips for making time to make shit happen • How to create shareable work with the resources you have • Her favorite kind of bread, pizza and much more... true full 75 81372da61ffef3ca68942b59c8297821 Share Your Weird with Rogie King & Justin Mezzell of Super Team Deluxe The Dynamic Duo That is Super Team Deluxe

Our past experiences have the ability to positively or negatively impact and shape the future versions of ourselves.

So many times we let the bad things we’ve done or the things we don’t like in life define us. In reality, we should push our story forward by using those experiences as a guide to strive to do the best and to be the best we can.

As creatives, I feel we should constantly experiment, share our weird and let our freak flag fly. Your experiences, interests and quirks are the secret ingredients that’ll help you rise above the noise. Sprinkling in a dose of kindness will really add gas to the fire.

This brings me to today’s guests of Rogie King and Justin Mezzell.

Rogie King is a prolific coder, developer and illustrator who can name every Disney character from A-Z.

Justin Mezzell has built a stone solid reputation for his illustrations and witty yet whimsical copywriting. His love for Pokemon and people are second to none.

Together this dynamic duo makes up Super Team Deluxe, a collaborative funhouse that churns out merch that speaks to your soul.

Hold Onto Your Biscuits

Within this whirlwind of a ping pong conversation that feels like it’s fueled by your favorite caffeinated childhood soda JOLT, there is an abundance of value, encouragement and vulnerability tucked between the humor.

Hold onto your biscuits as we navigate topics of:

  • Making a positive statement about who you are
  • Creating work that aligns to your identity
  • Finding an outlet that lights you up
  • Cultivating an inclusive creative community
  • Jesus jazz hands, Jaffar and Scyther

Most importantly, they let you see the value of why it’s okay to work at your day job while grinding on your dream

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 18 Apr 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Dynamic Duo That is Super Team Deluxe

Our past experiences have the ability to positively or negatively impact and shape the future versions of ourselves.

So many times we let the bad things we’ve done or the things we don’t like in life define us. In reality, we should push our story forward by using those experiences as a guide to strive to do the best and to be the best we can.

As creatives, I feel we should constantly experiment, share our weird and let our freak flag fly. Your experiences, interests and quirks are the secret ingredients that’ll help you rise above the noise. Sprinkling in a dose of kindness will really add gas to the fire.

This brings me to today’s guests of Rogie King and Justin Mezzell.

Rogie King is a prolific coder, developer and illustrator who can name every Disney character from A-Z.

Justin Mezzell has built a stone solid reputation for his illustrations and witty yet whimsical copywriting. His love for Pokemon and people are second to none.

Together this dynamic duo makes up Super Team Deluxe, a collaborative funhouse that churns out merch that speaks to your soul.

Hold Onto Your Biscuits

Within this whirlwind of a ping pong conversation that feels like it’s fueled by your favorite caffeinated childhood soda JOLT, there is an abundance of value, encouragement and vulnerability tucked between the humor.

Hold onto your biscuits as we navigate topics of:

  • Making a positive statement about who you are
  • Creating work that aligns to your identity
  • Finding an outlet that lights you up
  • Cultivating an inclusive creative community
  • Jesus jazz hands, Jaffar and Scyther

Most importantly, they let you see the value of why it’s okay to work at your day job while grinding on your dream

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Share Your Weird with Rogie King & Justin Mezzell of Super Team Deluxe Scotty Russell | Perspective-Collective 01:07:33 Justin Mezzell & Rogie King of Super Team Deluxe drop by and provide the perfect concoction of entertainment and creative advice. Hold onto your biscuits as we navigate topics of: - Making a positive statement about who you are - Creating work that aligns to your identity - Finding an outlet that lights you up - Cultivating an inclusive creative community - Jesus jazz hands, Jaffar and Scyther Justin Mezzell & Rogie King of Super Team Deluxe drop by and provide the perfect concoction of entertainment and creative advice. Hold onto your biscuits as we navigate topics of: - Making a positive statement about who you are - Creating work that aligns to your identity - Finding an outlet that lights you up - Cultivating an inclusive creative community - Jesus jazz hands, Jaffar and Scyther true full 74 e1d9e2c9af2d428b9758d6ef0c14e18a You Have a Voice, Don't Wait Ft. Jamal Collins of Jayworking Jayworking: Reinvent Yourself & Become a Creative Free Thinker

What if I told you, that you had the ability to contribute to something bigger than yourself?

What if I convinced you that you could leave your mark and impact our future?

Someone who is living life to their full potential and helping others reach theirs is Jamal Collins, AKA Jayworking out of Cleveland, OH.

Jamal uses his ambition and curiosity to constantly reinvent himself. He's evolved to where he now pours his wealth of knowledge of design, entrepreneurship, social media and character building into the youth of Cleveland.

He serves as an educator, mentor, consultant and most importantly a role model to our future generation who often lack encouraging influences around them.

This is Bigger Than You

In this episode, we discuss:

  • Not waiting and using your voice to make change happen
  • Finding ways to elevate all disciplines of life and design
  • Being conscious of what you consume
  • Working towards something bigger than yourself

Jamal is the real deal and the things he teaches can inspire you at any stage of your life to become a creative free thinker and make something happen in your life.

I’m stoked to bring you his story as his mission is something I can stand behind.

Shownotes

Want to Support the Show?

]]> Wed, 11 Apr 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Jayworking: Reinvent Yourself & Become a Creative Free Thinker

What if I told you, that you had the ability to contribute to something bigger than yourself?

What if I convinced you that you could leave your mark and impact our future?

Someone who is living life to their full potential and helping others reach theirs is Jamal Collins, AKA Jayworking out of Cleveland, OH.

Jamal uses his ambition and curiosity to constantly reinvent himself. He's evolved to where he now pours his wealth of knowledge of design, entrepreneurship, social media and character building into the youth of Cleveland.

He serves as an educator, mentor, consultant and most importantly a role model to our future generation who often lack encouraging influences around them.

This is Bigger Than You

In this episode, we discuss:

  • Not waiting and using your voice to make change happen
  • Finding ways to elevate all disciplines of life and design
  • Being conscious of what you consume
  • Working towards something bigger than yourself

Jamal is the real deal and the things he teaches can inspire you at any stage of your life to become a creative free thinker and make something happen in your life.

I’m stoked to bring you his story as his mission is something I can stand behind.

Shownotes

Want to Support the Show?

]]> You Have a Voice, Don't Wait Ft. Jamal Collins of Jayworking Scotty Russell | Perspective-Collective 00:44:52 Jamal Collins AKA Jayworking uses his ambition and curiosity to constantly reinvent himself. He's evolved to where he now pours his wealth of knowledge of design, entrepreneurship, social media and character building into the youth of Cleveland. In this episode, we discuss: - Not waiting and using your voice to make change happen - Finding ways to elevate all disciplines of life and design - Being conscious of what you consume - Working towards something bigger than yourself Jamal Collins AKA Jayworking uses his ambition and curiosity to constantly reinvent himself. He's evolved to where he now pours his wealth of knowledge of design, entrepreneurship, social media and character building into the youth of Cleveland. In this episode, we discuss: - Not waiting and using your voice to make change happen - Finding ways to elevate all disciplines of life and design - Being conscious of what you consume - Working towards something bigger than yourself true full 73 f5f4bd2cd395b8793efcb9590c9e2fad Fight to Create Another Day with Colin Tierney of Crayligraphy Rolling With the Punches & Pushing Crayligraphy

When you’re pursuing work that’s important to you, you’re going to take a few hits to the chin and get knocked down a few times.

The real question is how do you respond?

Sometimes in life, you have to roll with the punches, dust yourself off and fight to create another day. You don’t get wrapped up in the adversity because you realize some people have it way worse..

Someone who is a champ at this is my brother Colin Tierney of Tierney Studio. Colin and I met in 2015 for the first time at Creative South back in 2015. He’s become a close friend who always bails me out of a pinch when I need help with pricing, pitching, delivering or providing honest feedback on my work.

Lets just say he's a pro at branding, calligraphy, lettering, teaching, starting interesting side projects and most importantly, puns. The dude is also the magician behind Crayligraphy which we will talk more in depth about in the show.

Strike a Nerve, Provide Value & Listen

In this episode, Colin shares:

  • His process for client discovery, pitching and deliverables
  • The three tiered pricing model
  • Overcoming adversity when you get punched in the mouth
  • Growing an audience with your side project
  • His favorite Crayola secret weapon

I want to leave you with some parting words from Colin that I hope will simmer in your soul:  "When you leave this earth, will you regret you didn't start or stick with it?"

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 4 Apr 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Rolling With the Punches & Pushing Crayligraphy

When you’re pursuing work that’s important to you, you’re going to take a few hits to the chin and get knocked down a few times.

The real question is how do you respond?

Sometimes in life, you have to roll with the punches, dust yourself off and fight to create another day. You don’t get wrapped up in the adversity because you realize some people have it way worse..

Someone who is a champ at this is my brother Colin Tierney of Tierney Studio. Colin and I met in 2015 for the first time at Creative South back in 2015. He’s become a close friend who always bails me out of a pinch when I need help with pricing, pitching, delivering or providing honest feedback on my work.

Lets just say he's a pro at branding, calligraphy, lettering, teaching, starting interesting side projects and most importantly, puns. The dude is also the magician behind Crayligraphy which we will talk more in depth about in the show.

Strike a Nerve, Provide Value & Listen

In this episode, Colin shares:

  • His process for client discovery, pitching and deliverables
  • The three tiered pricing model
  • Overcoming adversity when you get punched in the mouth
  • Growing an audience with your side project
  • His favorite Crayola secret weapon

I want to leave you with some parting words from Colin that I hope will simmer in your soul:  "When you leave this earth, will you regret you didn't start or stick with it?"

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Fight to Create Another Day with Colin Tierney of Crayligraphy Scotty Russell | Perspective-Collective 00:44:20 Today's guest is Colin Tierney of Tierney Studio. Colin is a pro at branding, calligraphy, lettering, teaching, starting interesting side projects and most importantly, puns. The dude is also the magician behind Crayligraphy. In this episode, Colin shares: • His process for client discovery, pitching and deliverables • The three tiered pricing model • Overcoming adversity when you get punched in the mouth • Growing an audience with your side project • His favorite Crayola secret weapon Today's guest is Colin Tierney of Tierney Studio. Colin is a pro at branding, calligraphy, lettering, teaching, starting interesting side projects and most importantly, puns. The dude is also the magician behind Crayligraphy. In this episode, Colin shares: • His process for client discovery, pitching and deliverables • The three tiered pricing model • Overcoming adversity when you get punched in the mouth • Growing an audience with your side project • His favorite Crayola secret weapon true full 72 30cfa11ac8f568ed5794acfa24b08777 Get Uncomfortable & Hire Yourself with Jen & Amy of Hoodzpah Design Making Your Own Opportunities with Hoodzpah Design

You and I live in a world where so many people expect a hand out with minimal effort required. Then there are those who believe everyone else is catching a break while they constantly get dealt the short end of the stick.

Sometimes you gotta take the shit in stride and make something happen in your life...sometimes you gotta get uncomfortable and hire yourself.

Today’s guest did just that and have a reputation for being badass humans who make their own opportunities through self-initiated side projects

I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie.

They went from working at a Coupon Clipper to slaying work from some of the biggest names we interact with on the daily like Google, Disney, Facebook, Vox Media, and Target...I’m sure you’ve maybe heard of some of these…?

I was lucky enough to meet them at Circles Conference last September and their big personalities complement their big work.

An Endless Buffet of Advice Served Hot & Fresh

In today’s episode, they serve up a buffet of advice ranging from:

  • Establishing an online presence and projecting the type of work you want
  • Saying yes and forcing yourself to get uncomfortable
  • Creating several streams of income
  • How to communicate the value of what you do
  • And a shit ton of other gold…

They will be a keynote speaker at Creative South in a few weeks so snag your tickets asap. They also have a new book dropping soon called Freelance, and Business, and Stuff: A Guide for Creatives that will help you elevate your freelance game. You can be the first to get updated on its release by signing up for their Newsletter (signup located at bottom of their homepage).

Listeners of this episode get a whopping 30% of their shop with the Promo Code: PC30. How rad is that?

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 28 Mar 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Making Your Own Opportunities with Hoodzpah Design

You and I live in a world where so many people expect a hand out with minimal effort required. Then there are those who believe everyone else is catching a break while they constantly get dealt the short end of the stick.

Sometimes you gotta take the shit in stride and make something happen in your life...sometimes you gotta get uncomfortable and hire yourself.

Today’s guest did just that and have a reputation for being badass humans who make their own opportunities through self-initiated side projects

I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie.

They went from working at a Coupon Clipper to slaying work from some of the biggest names we interact with on the daily like Google, Disney, Facebook, Vox Media, and Target...I’m sure you’ve maybe heard of some of these…?

I was lucky enough to meet them at Circles Conference last September and their big personalities complement their big work.

An Endless Buffet of Advice Served Hot & Fresh

In today’s episode, they serve up a buffet of advice ranging from:

  • Establishing an online presence and projecting the type of work you want
  • Saying yes and forcing yourself to get uncomfortable
  • Creating several streams of income
  • How to communicate the value of what you do
  • And a shit ton of other gold…

They will be a keynote speaker at Creative South in a few weeks so snag your tickets asap. They also have a new book dropping soon called Freelance, and Business, and Stuff: A Guide for Creatives that will help you elevate your freelance game. You can be the first to get updated on its release by signing up for their Newsletter (signup located at bottom of their homepage).

Listeners of this episode get a whopping 30% of their shop with the Promo Code: PC30. How rad is that?

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Get Uncomfortable & Hire Yourself with Jen & Amy of Hoodzpah Design Scotty Russell | Perspective-Collective 00:54:02 Today’s guest have a reputation for being badass humans who make their own opportunities through self-initiated side projects I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie. Today dive deep into hiring yourself, saying yes, getting uncomfortable and getting paid. Today’s guest have a reputation for being badass humans who make their own opportunities through self-initiated side projects I’m talking about Amy & Jen Hood of Hoodzpah Design, a branding agency with moxie. Today dive deep into hiring yourself, saying yes, getting uncomfortable and getting paid. true full 71 fdda946c935216dc5877920150f619ad Branding, Pitching & Pricing Like a Pro with Durham Brand & Co. Durham Brand & Co. = Bourbon & Grit

When you see big time work for big time players, it's easy to jump to conclusions thinking there's a team of designers, copywriters, project managers, accountants, creative directors, etc. However, little do we know that sometimes behind the scenes pulling strings is a one man / one woman army wearing each hat kicking out mountains of highly crafted work.

Usually these are just normal blue collared beings with a superhero drive to make shit happen in their lives. Their tenacity is fueled by family, bills, coffee and in this case, Bourbon.

If you’re a sucker for branding, typography and want some guidance in slaying great work for great clients then buckle your seat belts as Austin Dunbar of Durham Brand & Co. joins us today on the show.

Austin has a gritty and delicately crafted style and his typography, compositions and texture game is on another planet. Let’s just say he’s not human but he works for brands us humans recognize like Hershey’s, Adobe, Michelob, Pop-Tarts and a few thou shall not be named but they are heavy hitters.

In this fast pace episode we peel the layers back on:

  1. Building relationships that lead to more work
  2. Pitching, pricing and delivering the goods
  3. Trimming the fat and focusing on what’s most important
  4. Setting large goals with confidence
  5. Having a good ass time doing your thing
    Listeners of this episode enjoy a 10% discount on Austin's top notch merch game with the code PERSPECTIVE through his shop.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Wed, 21 Mar 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Durham Brand & Co. = Bourbon & Grit

When you see big time work for big time players, it's easy to jump to conclusions thinking there's a team of designers, copywriters, project managers, accountants, creative directors, etc. However, little do we know that sometimes behind the scenes pulling strings is a one man / one woman army wearing each hat kicking out mountains of highly crafted work.

Usually these are just normal blue collared beings with a superhero drive to make shit happen in their lives. Their tenacity is fueled by family, bills, coffee and in this case, Bourbon.

If you’re a sucker for branding, typography and want some guidance in slaying great work for great clients then buckle your seat belts as Austin Dunbar of Durham Brand & Co. joins us today on the show.

Austin has a gritty and delicately crafted style and his typography, compositions and texture game is on another planet. Let’s just say he’s not human but he works for brands us humans recognize like Hershey’s, Adobe, Michelob, Pop-Tarts and a few thou shall not be named but they are heavy hitters.

In this fast pace episode we peel the layers back on:

  1. Building relationships that lead to more work
  2. Pitching, pricing and delivering the goods
  3. Trimming the fat and focusing on what’s most important
  4. Setting large goals with confidence
  5. Having a good ass time doing your thing
    Listeners of this episode enjoy a 10% discount on Austin's top notch merch game with the code PERSPECTIVE through his shop.

If you find value in this episode, please give it a share via Instagram or Twitter and share the love.

Shownotes

Want to Support the Show?

]]> Branding, Pitching & Pricing Like a Pro with Durham Brand & Co. Scotty Russell | Perspective-Collective 00:52:41 If you’re a sucker for branding, typography and want some guidance in slaying great work for great clients then buckle your seat belts as Austin Dunbar of Durham Brand & Co. joins us today on the show. In this fast pace episode we peel the layers back on: • Building relationships that lead to more work • Pitching, pricing and delivering the goods • Trimming the fat and focusing on what’s most important • Setting large goals with confidence • Having a good ass time doing your thing If you’re a sucker for branding, typography and want some guidance in slaying great work for great clients then buckle your seat belts as Austin Dunbar of Durham Brand & Co. joins us today on the show. In this fast pace episode we peel the layers back on: • Building relationships that lead to more work • Pitching, pricing and delivering the goods • Trimming the fat and focusing on what’s most important • Setting large goals with confidence • Having a good ass time doing your thing true full 70 1356f98118ffb3404079b997201dcb4e Seeing Progression Through Failure with James of the Ligature Collective Navigating Treacherous Waters

The road to making a name for yourself is seldom smooth and sunny sailings. There are treacherous open waters and plenty of storms one will deal with along the way. While someone you look up to is crushing it by sharing their gift with the world, you have no idea what they overcame to get to this point.

Sometimes you get stuck in a shitty situation and it takes kind people to lift you up and invest in you. From there, you're hopefully able to see what they saw in you. You eventually learn the importance of self-belief and having a drive that allows you to remove the limits we so often place on ourselves.

We need the adversity to fuel our drive to navigate these open waters. The more you show up and invest in yourself, the more you'll find value in what you do and how you can provide it to others. This is a huge part of what allows us to thrive as creatives and use our gift to make an impact on people.

The Drive & Passion of James Lewis

This leads me to today's guest. James Lewis is a hand letterer, logo and type designer, social media influencer, workshop leader, public speaker and all at the age of 22 out of Cardiff, Wales.

He’s amassed a large social audience while managing the popular Ligature Collective Instagram page that’s amassed over ¼ million followers.

James is wise beyond his years but his successful hot start out of university didn’t happen overnight. His incredible story of losing both his parents and being legally homeless at the age of 14 molded James into a driven individual. This drive allows him to combine his passion for creating and surgically finding a need for it in the world.

James has an infectious personality and in the episode, we dive deep into:

  • Using your hardships to fuel your drive
  • How to stand out and present your work
  • Tips for growing an engaged audience
  • Scheduling out time to make shit happen

And that’s just a snippet of everything we cover.

So put on your life jackets and hold on tight James brings a ton of energy to this fast-paced episode.

Shownotes

Want to Support the Show?

]]> Wed, 14 Mar 2018 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Navigating Treacherous Waters

The road to making a name for yourself is seldom smooth and sunny sailings. There are treacherous open waters and plenty of storms one will deal with along the way. While someone you look up to is crushing it by sharing their gift with the world, you have no idea what they overcame to get to this point.

Sometimes you get stuck in a shitty situation and it takes kind people to lift you up and invest in you. From there, you're hopefully able to see what they saw in you. You eventually learn the importance of self-belief and having a drive that allows you to remove the limits we so often place on ourselves.

We need the adversity to fuel our drive to navigate these open waters. The more you show up and invest in yourself, the more you'll find value in what you do and how you can provide it to others. This is a huge part of what allows us to thrive as creatives and use our gift to make an impact on people.

The Drive & Passion of James Lewis

This leads me to today's guest. James Lewis is a hand letterer, logo and type designer, social media influencer, workshop leader, public speaker and all at the age of 22 out of Cardiff, Wales.

He’s amassed a large social audience while managing the popular Ligature Collective Instagram page that’s amassed over ¼ million followers.

James is wise beyond his years but his successful hot start out of university didn’t happen overnight. His incredible story of losing both his parents and being legally homeless at the age of 14 molded James into a driven individual. This drive allows him to combine his passion for creating and surgically finding a need for it in the world.

James has an infectious personality and in the episode, we dive deep into:

  • Using your hardships to fuel your drive
  • How to stand out and present your work
  • Tips for growing an engaged audience
  • Scheduling out time to make shit happen

And that’s just a snippet of everything we cover.

So put on your life jackets and hold on tight James brings a ton of energy to this fast-paced episode.

Shownotes

Want to Support the Show?

]]> Seeing Progression Through Failure with James of the Ligature Collective Scotty Russell | Perspective-Collective 00:44:44 James Lewis is a hand letterer, logo and type designer, social media influencer, workshop leader, public speaker and all at the age of 22 out of Cardiff, Wales. He’s amassed a large social audience while managing the popular Ligature Collective Instagram page that’s amassed over ¼ million followers. Today we discuss: - Using your hardships to fuel your drive - How to stand out and present your work - Tips for growing an engaged audience - Scheduling out time to make shit happen James Lewis is a hand letterer, logo and type designer, social media influencer, workshop leader, public speaker and all at the age of 22 out of Cardiff, Wales. He’s amassed a large social audience while managing the popular Ligature Collective Instagram page that’s amassed over ¼ million followers. Today we discuss: - Using your hardships to fuel your drive - How to stand out and present your work - Tips for growing an engaged audience - Scheduling out time to make shit happen true full 69 68dbf1c8f257d6a6aa43133826b2069c 5 Ways to Make Time for Your Creative Side Hustle & Get Results Make Time for You & See Progress on Your Creative Side Hustle

Are you the type of person who wings shit each day and wonders why you're not making consistent progress?

If you are, it's okay because this used to be me too.

Over the past four years, I've slowly gotten to the point where I approach each day with intention like Tony Diaz mentioned in episode 52. Each day I have a focused plan of attack and I'm always going for the jugular.

Hands down, the biggest question I get asked by people on my newsletter, Facebook group, emails or social media is: "How do I find balance and make time to work on Perspective-Collective with a day job, wife and other commitments?"

By no means am I even remotely close to being an expert at time management and productivity, but I've found what works and doesn't work for me. I hope what I share can help you find what works for you.

The following are the five biggest tips that got me the biggest results in pursuing my side hustle:

  1. Take one bite at a time
  2. Plan your attack
  3. Eat the worm
  4. Play Uno
  5. Eliminate distractions
  6. Take One Bite at a Time

When we get started, it's easy to fall victim to comparison and feel like you're not doing enough when you see someone else crushing it.

Often, our ambition is larger than reality and we think we have to eat a whole pizza in one bite.

While it's great you want to start a blog, a podcast and add video all at once, I think it's best to slow your (pizza) roll. I feel you're biting more than you can chew and setting yourself up for defeat if you're:

  1. attempting to do all of this outside a day job
  2. with possibly a family
  3. without having a defined process

When I started over 4 years ago, it was simply posting drawings consistently on Instagram. Once I locked down that process I took on blogging. I slowly added a newsletter on top of that. Two years later I added the podcast and somewhere in between, I would take on some freelance.

I suggest taking things slow and steady as you don't have to climb Mt. Everest in a day. Start with one bite at a time with realistic expectations even if it's only 30 minute to and hour a day.

A little bit each day adds up.

Once you lock down your process, take a bigger bite and add the next thing to your plate.

  1. Planning Your Attack

I've learned the most successful people don't just roll out of bed and just shit productivity. They schedule their success.

When I stopped winging it and actually planned my daily attack, it made decision making so much easier. While I still over commit myself from time to time, saying NO is slowly becoming a secret weapon.

Here's how I plan my attack.

Sundays I jot down in my planner all the tasks I need to get done in the week and when they need completed by. I then prioritize them with the A1 Steak Sauce Method.

  • The top urgent tasks get a ranking of A1-A5
  • Medium tasks get a ranking of B1-B5
  • Low priority that I can push back get a C1-C5
  • Anything after that is insignificant and I can eliminate it.

Throughout the week, I plan that A1 category task the night before which I share later in My Weekday Routine section.

3. Eating the Worm

I've always been a night owl, but waking up early has been the key to my productivity the last few years.

The book My Miracle Morning by Hal Elrod is definitely a worthwhile read if you need a kick in the ass to try it.

I believe in doing the most important task first that will scale my business when I have the most willpower.

The most important tasks for me that require the most willpower usually revolve around writing or editing for the podcast, workshops or speeches.

Working a day job and opening myself up to the world's distractions takes a massive toll on my willpower. There's no way I have the focus nor desire to do my best writing when I punch out.

Getting up early and eating the worm sucked in the beginning and can still be hard today. However, I started slowly getting up 10 minutes earlier each week which helped me adjust.

Working before the world wakes up provides the best focus for me and I usually devour that A1 task before I get to work at 7am.

That productivity high is addicting and makes getting up early easier when you see the progress.

  1. Playing Uno

Playing Uno is just a fun way of saying focus on doing one thing each day that will help get you the most results.

Looking at a massive to-do list can be overwhelming and can paralyze you from taking any action.

By focusing on doing the one thing (generally the A1 task) you planned the night before, it makes things more objective and manageable.

When you knock out that one thing, you will no doubt feel accomplished. If you have leftover margin time aside from life priorities like family and work, you can then proceed to attack your A2 task or B1 task.

I can't recommend enough reading / listening to the books The One Thing by Gary Keller and Essentialism by George McKeown. These two will definitely help you sort out what's most important to focus on.

  1. Eliminate Distractions

It's so easy for us to get distracted as we've become addicted to checking our phones, computers and tv's so we don't miss out on anything and everything.

When it's grind time, I eliminate all distractions so I can get into the zone.

For me, I kill all notifications on my phone in general except for texts in case of emergency. You do not need social media notifications on your phone. That shit will distract you from keeping the main thing the main thing!

I always have Do Not Disturb mode set on my phone from 9pm - 6am so nothing bugs me while I try to wind down through when I eat the worm and play Uno. I'll even turn it on when I need to practice a speech, record the podcast or get lost in a drawing.

If you're looking for more ways to cut distractions, I highly recommend reading or listening to Deep Work by Cal Newport.

My Weekday Routine to Make Time:

  • 4:30am - 6am - Eat the worm and play Uno
  • 10:00am - 10 minute productive burst break (sketch concepts, post on social media, respond to messages)
  • 12:00pm - 1:00 pm lunch break - Finish A1 task for the day or start A2 or B1
  • 3:00pm - 10 minute productive burst break (sketch concepts, post on social media, respond to messages)
  • 4:15pm - 5:30 pm - Gym to destress and block out the world
  • 6:00pm - 8:30pm - Low willpower work depending on Emily's schedule (drawing, social scheduling, responding to messages)
  • 9pm - Plan my attack for tomorrow
    Find What Works for You

Everyone is different and no one's life is the same. This is what works for me and I'm always fine tuning it and open to new suggestions.

Maybe your willpower is best at night with the type of work you focus on? That's totally cool.

I think the most important thing is to be intentional, schedule your success and attack each day with focus. We need to gut check ourselves and seriously consider how badly do we want to make things happen in our lives?

It's possible to make time to work on yourself and your creative dream. Maybe you need to chill on the Netflix binging and mindless hours scrolling through social media?

If you're solo dolo in life, there is little to no excuse for finding and making time.

However, with having a significant other and a family, communication is key. I've learned it's hard for them to support you if you don't:

  1. Prioritize time with them and the family
  2. Communicate what you're trying to accomplish and when you're trying to do it (make sure you're on the same page with expectations)
  3. Include them on the team in pursuit of your dream (don't keep them in the dark especially if they don't have a concrete dream of their own, it'll cause tension)

There's probably more but these are the hard lessons I've learned along the way that can save you a lot of fighting. 😊

It's going to take some experimentation, determination and enthusiasm to figure out what works for you.

Remind yourself that this is a marathon. Strap in, buckle down and enjoy attacking your creative side hustle.

You have a lot of cool shit to create and great people to impact ahead of you.

Shownotes

Want to Support the Show?

 

 

]]> Wed, 7 Mar 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Make Time for You & See Progress on Your Creative Side Hustle

Are you the type of person who wings shit each day and wonders why you're not making consistent progress?

If you are, it's okay because this used to be me too.

Over the past four years, I've slowly gotten to the point where I approach each day with intention like Tony Diaz mentioned in episode 52. Each day I have a focused plan of attack and I'm always going for the jugular.

Hands down, the biggest question I get asked by people on my newsletter, Facebook group, emails or social media is: "How do I find balance and make time to work on Perspective-Collective with a day job, wife and other commitments?"

By no means am I even remotely close to being an expert at time management and productivity, but I've found what works and doesn't work for me. I hope what I share can help you find what works for you.

The following are the five biggest tips that got me the biggest results in pursuing my side hustle:

  1. Take one bite at a time
  2. Plan your attack
  3. Eat the worm
  4. Play Uno
  5. Eliminate distractions
  6. Take One Bite at a Time

When we get started, it's easy to fall victim to comparison and feel like you're not doing enough when you see someone else crushing it.

Often, our ambition is larger than reality and we think we have to eat a whole pizza in one bite.

While it's great you want to start a blog, a podcast and add video all at once, I think it's best to slow your (pizza) roll. I feel you're biting more than you can chew and setting yourself up for defeat if you're:

  1. attempting to do all of this outside a day job
  2. with possibly a family
  3. without having a defined process

When I started over 4 years ago, it was simply posting drawings consistently on Instagram. Once I locked down that process I took on blogging. I slowly added a newsletter on top of that. Two years later I added the podcast and somewhere in between, I would take on some freelance.

I suggest taking things slow and steady as you don't have to climb Mt. Everest in a day. Start with one bite at a time with realistic expectations even if it's only 30 minute to and hour a day.

A little bit each day adds up.

Once you lock down your process, take a bigger bite and add the next thing to your plate.

  1. Planning Your Attack

I've learned the most successful people don't just roll out of bed and just shit productivity. They schedule their success.

When I stopped winging it and actually planned my daily attack, it made decision making so much easier. While I still over commit myself from time to time, saying NO is slowly becoming a secret weapon.

Here's how I plan my attack.

Sundays I jot down in my planner all the tasks I need to get done in the week and when they need completed by. I then prioritize them with the A1 Steak Sauce Method.

  • The top urgent tasks get a ranking of A1-A5
  • Medium tasks get a ranking of B1-B5
  • Low priority that I can push back get a C1-C5
  • Anything after that is insignificant and I can eliminate it.

Throughout the week, I plan that A1 category task the night before which I share later in My Weekday Routine section.

3. Eating the Worm

I've always been a night owl, but waking up early has been the key to my productivity the last few years.

The book My Miracle Morning by Hal Elrod is definitely a worthwhile read if you need a kick in the ass to try it.

I believe in doing the most important task first that will scale my business when I have the most willpower.

The most important tasks for me that require the most willpower usually revolve around writing or editing for the podcast, workshops or speeches.

Working a day job and opening myself up to the world's distractions takes a massive toll on my willpower. There's no way I have the focus nor desire to do my best writing when I punch out.

Getting up early and eating the worm sucked in the beginning and can still be hard today. However, I started slowly getting up 10 minutes earlier each week which helped me adjust.

Working before the world wakes up provides the best focus for me and I usually devour that A1 task before I get to work at 7am.

That productivity high is addicting and makes getting up early easier when you see the progress.

  1. Playing Uno

Playing Uno is just a fun way of saying focus on doing one thing each day that will help get you the most results.

Looking at a massive to-do list can be overwhelming and can paralyze you from taking any action.

By focusing on doing the one thing (generally the A1 task) you planned the night before, it makes things more objective and manageable.

When you knock out that one thing, you will no doubt feel accomplished. If you have leftover margin time aside from life priorities like family and work, you can then proceed to attack your A2 task or B1 task.

I can't recommend enough reading / listening to the books The One Thing by Gary Keller and Essentialism by George McKeown. These two will definitely help you sort out what's most important to focus on.

  1. Eliminate Distractions

It's so easy for us to get distracted as we've become addicted to checking our phones, computers and tv's so we don't miss out on anything and everything.

When it's grind time, I eliminate all distractions so I can get into the zone.

For me, I kill all notifications on my phone in general except for texts in case of emergency. You do not need social media notifications on your phone. That shit will distract you from keeping the main thing the main thing!

I always have Do Not Disturb mode set on my phone from 9pm - 6am so nothing bugs me while I try to wind down through when I eat the worm and play Uno. I'll even turn it on when I need to practice a speech, record the podcast or get lost in a drawing.

If you're looking for more ways to cut distractions, I highly recommend reading or listening to Deep Work by Cal Newport.

My Weekday Routine to Make Time:

  • 4:30am - 6am - Eat the worm and play Uno
  • 10:00am - 10 minute productive burst break (sketch concepts, post on social media, respond to messages)
  • 12:00pm - 1:00 pm lunch break - Finish A1 task for the day or start A2 or B1
  • 3:00pm - 10 minute productive burst break (sketch concepts, post on social media, respond to messages)
  • 4:15pm - 5:30 pm - Gym to destress and block out the world
  • 6:00pm - 8:30pm - Low willpower work depending on Emily's schedule (drawing, social scheduling, responding to messages)
  • 9pm - Plan my attack for tomorrow
    Find What Works for You

Everyone is different and no one's life is the same. This is what works for me and I'm always fine tuning it and open to new suggestions.

Maybe your willpower is best at night with the type of work you focus on? That's totally cool.

I think the most important thing is to be intentional, schedule your success and attack each day with focus. We need to gut check ourselves and seriously consider how badly do we want to make things happen in our lives?

It's possible to make time to work on yourself and your creative dream. Maybe you need to chill on the Netflix binging and mindless hours scrolling through social media?

If you're solo dolo in life, there is little to no excuse for finding and making time.

However, with having a significant other and a family, communication is key. I've learned it's hard for them to support you if you don't:

  1. Prioritize time with them and the family
  2. Communicate what you're trying to accomplish and when you're trying to do it (make sure you're on the same page with expectations)
  3. Include them on the team in pursuit of your dream (don't keep them in the dark especially if they don't have a concrete dream of their own, it'll cause tension)

There's probably more but these are the hard lessons I've learned along the way that can save you a lot of fighting. 😊

It's going to take some experimentation, determination and enthusiasm to figure out what works for you.

Remind yourself that this is a marathon. Strap in, buckle down and enjoy attacking your creative side hustle.

You have a lot of cool shit to create and great people to impact ahead of you.

Shownotes

Want to Support the Show?

 

 

]]> 5 Ways to Make Time for Your Creative Side Hustle & Get Results Scotty Russell | Perspective-Collective 00:20:36 ​ If you struggle with making time for your side hustle, then this episode is for you. The following are the five biggest tips that got me the biggest results in pursuing my side hustle: 1. Take one bite at a time 2. Plan your attack 3. Eat the worm 4. Play Uno 5. Eliminate distractions I promise this will all make sense. ​ If you struggle with making time for your side hustle, then this episode is for you. The following are the five biggest tips that got me the biggest results in pursuing my side hustle: 1. Take one bite at a time 2. Plan your attack 3. Eat the worm 4. Play Uno 5. Eliminate distractions I promise this will all make sense. true full 68 5d7bc48527f3b248f290661f9f2fecad Audience Building & Creating Work That Stands Out with Ian Barnard Building an Audience with Ian Barnard

In life, you often have to experiment over and over again until you find the right thing that works for you. Some may refer to this as failing while others refer to it as progress.

You may find "your thing" at a young age or you may discover it randomly later in life. Whenever or whatever it may be, it's never too late to find that thing that lights you up that can be shared with others.

This is how it happened with today's guest, Ian Barnard. Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. Not to mention an amazing human being who pours himself into our community and would give you the shirt off his back.

I’ve watched Ian grow his audience from a few thousand to over 200k. He’s a wizard at audience building and creating viral videos, but he’s 100% open about his process and sharing his tips and tricks through his Youtube and Instagram tutorials and his Honest Designers Podcast.

He has an incredible story of how he went from getting by in freelance to making a self-sustaining passive income by creating products that help creatives like you and me elevate their work.

Side note: I created the episode artwork with his Chalk Dust Procreate Lettering Kit.

In this episode we discuss:

  • Tips for building an audience
  • Practice, patience and comparison
  • How to create shock factor that makes people share your work
  • Steps for creating your first product
  • His favorite pizza and so much more...

If you’re looking to grow your audience and make your work stand out than this episode is for you.

Want to receive a $50 voucher to Ian's shop? The first person to share this episode by retweeting or sharing an Instagram story and tagging BOTH Ian and I will win. All other listeners can enjoy a hefty 30% discount on your first purchase on his shop by using coupon code PERSPECTIVE30. Hot damn! Shownotes

Want to Support the Show?

]]> Wed, 28 Feb 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Building an Audience with Ian Barnard

In life, you often have to experiment over and over again until you find the right thing that works for you. Some may refer to this as failing while others refer to it as progress.

You may find "your thing" at a young age or you may discover it randomly later in life. Whenever or whatever it may be, it's never too late to find that thing that lights you up that can be shared with others.

This is how it happened with today's guest, Ian Barnard. Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. Not to mention an amazing human being who pours himself into our community and would give you the shirt off his back.

I’ve watched Ian grow his audience from a few thousand to over 200k. He’s a wizard at audience building and creating viral videos, but he’s 100% open about his process and sharing his tips and tricks through his Youtube and Instagram tutorials and his Honest Designers Podcast.

He has an incredible story of how he went from getting by in freelance to making a self-sustaining passive income by creating products that help creatives like you and me elevate their work.

Side note: I created the episode artwork with his Chalk Dust Procreate Lettering Kit.

In this episode we discuss:

  • Tips for building an audience
  • Practice, patience and comparison
  • How to create shock factor that makes people share your work
  • Steps for creating your first product
  • His favorite pizza and so much more...

If you’re looking to grow your audience and make your work stand out than this episode is for you.

Want to receive a $50 voucher to Ian's shop? The first person to share this episode by retweeting or sharing an Instagram story and tagging BOTH Ian and I will win. All other listeners can enjoy a hefty 30% discount on your first purchase on his shop by using coupon code PERSPECTIVE30. Hot damn! Shownotes

Want to Support the Show?

]]> Audience Building & Creating Work That Stands Out with Ian Barnard Scotty Russell | Perspective-Collective 01:04:54 Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. He’s a wizard at audience building and creating viral videos amassing him an audience of over 200K. He’s 100% open about his process through his Youtube and Instagram tutorials and his Honest Designers Podcast. He has an incredible story of how he went from getting by in freelance to making a self sustaining passive income by creating products that help creatives like you and me elevate their work. Ian is a letterer, calligrapher, workshop leader and content creator out of the UK. He’s a wizard at audience building and creating viral videos amassing him an audience of over 200K. He’s 100% open about his process through his Youtube and Instagram tutorials and his Honest Designers Podcast. He has an incredible story of how he went from getting by in freelance to making a self sustaining passive income by creating products that help creatives like you and me elevate their work. true full 67 8114384232d907c1aeab54974a0d707c Changing One Life at a Time with Lenny Terenzi of Hey Monkey Design Lenny Terenzi of Hey Monkey Design

When you hit rock bottom and are backed into a corner, you’re forced to make a choice.

_How do you respond? _

I feel it's easier to throw in the towel then it is to raise up and face adversity. It's take a lot of guts to get back up and attack life from a new direction.

Then you have Lenny Terenzi, who's went from extreme highs, to extreme lows only to climb his way back up to the top. Not only has he made a huge name for himself in the creative industry, but he shares his story and his Professor Dumbledore like wisdom alongside it.

Lenny is an expert at branding, illustration, screen printing, teaching workshops, speaking, organizing events and whatever else you can think of, he probably does it. He's a pretty squirrely and lovable character who operates under the name Hey Monkey Design.

Not only has he been a huge role model to me, but he has zero issues opening up and being transparent in order to help someone else avoid the mistakes he’s made.

In this episode we chat about:

  • Battling through creative block
  • Finding yourself in community
  • Vulnerability and getting out of your comfort zone
  • Building your own thriving creative business

If you think someone can find value in this episode please give it a share on social media. It’s because of your word of mouth that the show keeps growing and you know I love you for it.

Shownotes

Want to Support the Show?

]]> Wed, 21 Feb 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Lenny Terenzi of Hey Monkey Design

When you hit rock bottom and are backed into a corner, you’re forced to make a choice.

_How do you respond? _

I feel it's easier to throw in the towel then it is to raise up and face adversity. It's take a lot of guts to get back up and attack life from a new direction.

Then you have Lenny Terenzi, who's went from extreme highs, to extreme lows only to climb his way back up to the top. Not only has he made a huge name for himself in the creative industry, but he shares his story and his Professor Dumbledore like wisdom alongside it.

Lenny is an expert at branding, illustration, screen printing, teaching workshops, speaking, organizing events and whatever else you can think of, he probably does it. He's a pretty squirrely and lovable character who operates under the name Hey Monkey Design.

Not only has he been a huge role model to me, but he has zero issues opening up and being transparent in order to help someone else avoid the mistakes he’s made.

In this episode we chat about:

  • Battling through creative block
  • Finding yourself in community
  • Vulnerability and getting out of your comfort zone
  • Building your own thriving creative business

If you think someone can find value in this episode please give it a share on social media. It’s because of your word of mouth that the show keeps growing and you know I love you for it.

Shownotes

Want to Support the Show?

]]> Changing One Life at a Time with Lenny Terenzi of Hey Monkey Design Scotty Russell | Perspective-Collective 00:55:32 Lenny is an expert at branding, illustration, screen printing, teaching workshops, speaking, organizing events and whatever else you can think of, he probably does it. He's a pretty squirrely and lovable character who operates under the name Hey Monkey Design. In this episode we chat about: - Battling through creative block - Finding yourself in community - Vulnerability and getting out of your comfort zone - Building your own thriving creative business Lenny is an expert at branding, illustration, screen printing, teaching workshops, speaking, organizing events and whatever else you can think of, he probably does it. He's a pretty squirrely and lovable character who operates under the name Hey Monkey Design. In this episode we chat about: - Battling through creative block - Finding yourself in community - Vulnerability and getting out of your comfort zone - Building your own thriving creative business true full 66 329c8d090591f5c30783d174bc711af3 Don't Wait Till You're Ready, Learn By Doing With Roxy & Phoebe Pandr Design. Co & Drunk On Lettering

Sometimes there is more going on behind the scenes than you could possibly imagine.

While many people see only see the surface, it's those putting in the work when no one's watching that really get ahead in life. My guests today are a shiny example of putting in the hours behind the scenes and it's paying off.

Hold onto your biscuits as today I have the most bad ass female lettering duo in the game, Roxy Prima and Phoebe Cornog. You know them as Pandr Design Co. where they crush branding, murals, speaking and teaching. They are also the hosts of the popular Drunk on Lettering Podcast where they interview the biggest letterers in the game and show the personalities behind the work all while being drunk.

Genius I know right?

Behind their upbeat and entertaining personalities you see plastered on your social media, these two ladies grind harder than most of the creatives I know. They set massive goals, work their asses off and inject an entertaining and much needed spark into the creative community and industry.

In this episode, we go deep in the weeds of:

  • Saying yes and figuring things out on the fly
  • Ending the starving artist stereotype
  • Working your ass off and making opportunities happen
  • The power of outreach and collaboration
  • What their favorite pizza and drink of choice is

You’re going to be blown away by listening to how much work these girls actually put in and how they achieve results.

Shownotes

Want to Support the Show?

]]> Wed, 14 Feb 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Pandr Design. Co & Drunk On Lettering

Sometimes there is more going on behind the scenes than you could possibly imagine.

While many people see only see the surface, it's those putting in the work when no one's watching that really get ahead in life. My guests today are a shiny example of putting in the hours behind the scenes and it's paying off.

Hold onto your biscuits as today I have the most bad ass female lettering duo in the game, Roxy Prima and Phoebe Cornog. You know them as Pandr Design Co. where they crush branding, murals, speaking and teaching. They are also the hosts of the popular Drunk on Lettering Podcast where they interview the biggest letterers in the game and show the personalities behind the work all while being drunk.

Genius I know right?

Behind their upbeat and entertaining personalities you see plastered on your social media, these two ladies grind harder than most of the creatives I know. They set massive goals, work their asses off and inject an entertaining and much needed spark into the creative community and industry.

In this episode, we go deep in the weeds of:

  • Saying yes and figuring things out on the fly
  • Ending the starving artist stereotype
  • Working your ass off and making opportunities happen
  • The power of outreach and collaboration
  • What their favorite pizza and drink of choice is

You’re going to be blown away by listening to how much work these girls actually put in and how they achieve results.

Shownotes

Want to Support the Show?

]]> Don't Wait Till You're Ready, Learn By Doing With Roxy & Phoebe Scotty Russell | Perspective-Collective 00:55:24 Hold onto your biscuits as today I have the most bad ass female lettering duo in the game, Roxy Prima and Phoebe Cornog. You know them as Pandr Design Co. where they crush branding, murals, speaking and teaching. They are also the hosts of the popular Drunk on Lettering Podcast where they interview the biggest letterers in the game and show the personalities behind the work all while being drunk. Hold onto your biscuits as today I have the most bad ass female lettering duo in the game, Roxy Prima and Phoebe Cornog. You know them as Pandr Design Co. where they crush branding, murals, speaking and teaching. They are also the hosts of the popular Drunk on Lettering Podcast where they interview the biggest letterers in the game and show the personalities behind the work all while being drunk. true full 65 841ad508f83c6a683116f60f675e735f To My Friend Gosha | Don't Lose Sight of Why You Started Listen to the raw unedited audio response Losing Sight of Why You Started

Sometimes we get down on ourselves and lose our way. Today's episode is in response to an Instagram friend of mine named Gosha Bondarev. To wrap some context around this, Gosha is a young illustrator and letterer from Saint Petersburg, Russia who aspires to be a full-time freelancer. I've watched him amass a following over 20k followers in the 1-2 years.

While someone may have a large follower count, this doesn't always translate into confidence and happiness. With Gosha's permission, the following is a message he sent me reaching out for advice followed by my response.

Note: I decided to write out a more thoughtful response for this episode based on the raw audio file I sent him which you can listen to here.

While I can't respond with audio to each person who sends me an email or message, I felt particularly called to respond to this one as it felt like my old self-talking through him.

I hope this wave of vulnerability and encouragement hits you when you need it most.

From Gosha

Hey man. Sorry if I am bothering you, but I need advice. I re-listened to episode #25 again because I wasn't able to do anything creative for the last month. After that, I felt like I should ask you.

The ugly truth is that I gave up, I started learning programming because it seems that I need some valuable skills to pay the bills. I have some pictures to post on Instagram from the last year but I'll run out of them soon and not sure what to do next.

I'm realizing that maybe four years of hustling is enough to understand this area isn't for me. I don't fit in here because I see what others are doing and how much more creative and interesting their stuff is. I feel I'm only progressing in using Instagram a little better but my drawing skills are on the same level as years go by.

I'd rather I realize it as soon as possible and try to apply myself in a different area. I asked a couple of friends from the creative industry and they tell me that, "If I'm not sure I want to do it than it's probably not for me."

I know that I should decide it by myself but I was hoping you'd have something to say.

To Gosha

Gosha, I'm glad you're able to be vulnerable and trust me not to judge you. What's funny is that I deal with this inner voice of doubt every day as I push the limits of my creative dream.

I feel sometimes we get to a point where we suffocate our dreams because we expect so much from ourselves. It causes us to not only lose sight of what we love doing in the first place but maybe miss the signs the universe is trying to guide us towards.

When I started Perspective-Collective almost 4 years ago, I had my heart set on becoming a full-time freelancer. I wanted financial freedom, time freedom and the bragging rights of working with the biggest names in the industry.

I saw people older and younger than me living out this dream. While I held and still hold a day job, it was hard to see past the $50 logo commissions people were willing to pay me. This slowly killed my freelance dreams.

However, I'm lucky that somehow I caught a sign from the universe and I began blogging. I've mentioned this before but blogging radically changed things in my career, even though my blog never blew up.

As I've made progress, this new path created new challenges and provides new waves of negative thoughts. I'm most envious of people like Andy J. Miller who hosts an incredible podcast for creatives as he has seemed to find his voice and unique artistic style. Not to mention his client list speaks for itself, but Andy has probably dealt with these same struggles finding his way.

I realize these moments of doubt and comparison are normal. Yet dwelling in them suffocates the passion making me forget why I do this in the first place.

I do this because I fucking love to create and I am passionate about pushing people to find their best creative selves. It's the coach in me that has lived on after football.

So I ask you, why did you pursue art in the first place?

Did you put pencil to paper in the beginning to land a client?

I highly doubt it.

You're incredibly talented, young and full of potential. It seems from my perspective that you're putting so much pressure on yourself to have each post land you a client that you're killing the fun.

Who knows, maybe you need a small break from art just to refresh and refocus. This is totally okay and it's totally normal. Maybe take a month off to pursue other interests.

Whatever you do, I feel very strongly that you'd regret quitting when you're on your deathbed. You have too much talent to throw in the towel and honestly, I'd be disappointed in you for wasting your gift.

You never know who you could've impacted with that next post that was never published.

If you're like me, you enjoyed Instagram in the beginning because you loved creating and you posted because it meant something to you. You created and shared because you found joy in it.

Somehow things shifted. We now post because we need the engagement, affirmation or job inquiries to feel worthwhile and purposeful as an artist.

Maybe you do need a day job like programming that can pay the bills. I rock a day job and while it makes me discredit myself sometimes, I know it's fueling the means to pursue Perspective-Collective without the financial stress.

I should note, don't just get a job in a field because it'll net you the most money. Usually, that comes at a cost of killing the passion and adding more pressure. Get a job delivering pizza if it means you can still come home and find time and enjoyment in creating.

A Plan of Attack

When you do find your groove again and want to attract clients, here's a few things I'd do differently.

First off, have a legit website that is a hub for all Gosha on why they should hire you. Show off your personality and show the work you want to attract. Right now, Behance and Instagram are your tools but you need a home base that doesn't rely on a social platform as you are playing by there rules.

Next, maybe do some type of outreach. It may be uncomfortable but hit people up locally that could use your services and offer them out pro bono at first. I did my first 3 murals for free before I attracted paid gigs. It sucked but it was worth it in the long run.

Make sure to document the process from beginning to end. Not only should you share it on your social platforms but take it another step further and create case studies on your site. This will allow future clients to see your process and how you get an end result.

Finally, always remember that the inner critic is going to attempt to convince you that you don't have what it takes. Other people may agree with the critic and tell you maybe this isn't for you. I say fuck 'em.

I have to talk myself off the edge from quitting all the time. It's all apart of taking the shit in stride which makes you appreciate the sunny days when things go right.

You certainly have what it takes and you've barely scratched the surface of what you'll accomplish down the road.

Maybe full-time freelance isn't in the cards for you like it's not in the cards for me anytime soon? That's totally okay.

Don't let the inner critic block you from seeing the signs the universe could be sending you.

Whatever you do, don't forget why you began creating in the first place as that's what matters most.

Much love from Iowa,

Scotty

Shownotes

Want to Support the Show?

]]> Sat, 3 Feb 2018 15:35:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Listen to the raw unedited audio response Losing Sight of Why You Started

Sometimes we get down on ourselves and lose our way. Today's episode is in response to an Instagram friend of mine named Gosha Bondarev. To wrap some context around this, Gosha is a young illustrator and letterer from Saint Petersburg, Russia who aspires to be a full-time freelancer. I've watched him amass a following over 20k followers in the 1-2 years.

While someone may have a large follower count, this doesn't always translate into confidence and happiness. With Gosha's permission, the following is a message he sent me reaching out for advice followed by my response.

Note: I decided to write out a more thoughtful response for this episode based on the raw audio file I sent him which you can listen to here.

While I can't respond with audio to each person who sends me an email or message, I felt particularly called to respond to this one as it felt like my old self-talking through him.

I hope this wave of vulnerability and encouragement hits you when you need it most.

From Gosha

Hey man. Sorry if I am bothering you, but I need advice. I re-listened to episode #25 again because I wasn't able to do anything creative for the last month. After that, I felt like I should ask you.

The ugly truth is that I gave up, I started learning programming because it seems that I need some valuable skills to pay the bills. I have some pictures to post on Instagram from the last year but I'll run out of them soon and not sure what to do next.

I'm realizing that maybe four years of hustling is enough to understand this area isn't for me. I don't fit in here because I see what others are doing and how much more creative and interesting their stuff is. I feel I'm only progressing in using Instagram a little better but my drawing skills are on the same level as years go by.

I'd rather I realize it as soon as possible and try to apply myself in a different area. I asked a couple of friends from the creative industry and they tell me that, "If I'm not sure I want to do it than it's probably not for me."

I know that I should decide it by myself but I was hoping you'd have something to say.

To Gosha

Gosha, I'm glad you're able to be vulnerable and trust me not to judge you. What's funny is that I deal with this inner voice of doubt every day as I push the limits of my creative dream.

I feel sometimes we get to a point where we suffocate our dreams because we expect so much from ourselves. It causes us to not only lose sight of what we love doing in the first place but maybe miss the signs the universe is trying to guide us towards.

When I started Perspective-Collective almost 4 years ago, I had my heart set on becoming a full-time freelancer. I wanted financial freedom, time freedom and the bragging rights of working with the biggest names in the industry.

I saw people older and younger than me living out this dream. While I held and still hold a day job, it was hard to see past the $50 logo commissions people were willing to pay me. This slowly killed my freelance dreams.

However, I'm lucky that somehow I caught a sign from the universe and I began blogging. I've mentioned this before but blogging radically changed things in my career, even though my blog never blew up.

As I've made progress, this new path created new challenges and provides new waves of negative thoughts. I'm most envious of people like Andy J. Miller who hosts an incredible podcast for creatives as he has seemed to find his voice and unique artistic style. Not to mention his client list speaks for itself, but Andy has probably dealt with these same struggles finding his way.

I realize these moments of doubt and comparison are normal. Yet dwelling in them suffocates the passion making me forget why I do this in the first place.

I do this because I fucking love to create and I am passionate about pushing people to find their best creative selves. It's the coach in me that has lived on after football.

So I ask you, why did you pursue art in the first place?

Did you put pencil to paper in the beginning to land a client?

I highly doubt it.

You're incredibly talented, young and full of potential. It seems from my perspective that you're putting so much pressure on yourself to have each post land you a client that you're killing the fun.

Who knows, maybe you need a small break from art just to refresh and refocus. This is totally okay and it's totally normal. Maybe take a month off to pursue other interests.

Whatever you do, I feel very strongly that you'd regret quitting when you're on your deathbed. You have too much talent to throw in the towel and honestly, I'd be disappointed in you for wasting your gift.

You never know who you could've impacted with that next post that was never published.

If you're like me, you enjoyed Instagram in the beginning because you loved creating and you posted because it meant something to you. You created and shared because you found joy in it.

Somehow things shifted. We now post because we need the engagement, affirmation or job inquiries to feel worthwhile and purposeful as an artist.

Maybe you do need a day job like programming that can pay the bills. I rock a day job and while it makes me discredit myself sometimes, I know it's fueling the means to pursue Perspective-Collective without the financial stress.

I should note, don't just get a job in a field because it'll net you the most money. Usually, that comes at a cost of killing the passion and adding more pressure. Get a job delivering pizza if it means you can still come home and find time and enjoyment in creating.

A Plan of Attack

When you do find your groove again and want to attract clients, here's a few things I'd do differently.

First off, have a legit website that is a hub for all Gosha on why they should hire you. Show off your personality and show the work you want to attract. Right now, Behance and Instagram are your tools but you need a home base that doesn't rely on a social platform as you are playing by there rules.

Next, maybe do some type of outreach. It may be uncomfortable but hit people up locally that could use your services and offer them out pro bono at first. I did my first 3 murals for free before I attracted paid gigs. It sucked but it was worth it in the long run.

Make sure to document the process from beginning to end. Not only should you share it on your social platforms but take it another step further and create case studies on your site. This will allow future clients to see your process and how you get an end result.

Finally, always remember that the inner critic is going to attempt to convince you that you don't have what it takes. Other people may agree with the critic and tell you maybe this isn't for you. I say fuck 'em.

I have to talk myself off the edge from quitting all the time. It's all apart of taking the shit in stride which makes you appreciate the sunny days when things go right.

You certainly have what it takes and you've barely scratched the surface of what you'll accomplish down the road.

Maybe full-time freelance isn't in the cards for you like it's not in the cards for me anytime soon? That's totally okay.

Don't let the inner critic block you from seeing the signs the universe could be sending you.

Whatever you do, don't forget why you began creating in the first place as that's what matters most.

Much love from Iowa,

Scotty

Shownotes

Want to Support the Show?

]]> To My Friend Gosha | Don't Lose Sight of Why You Started Scotty Russell | Perspective-Collective 00:19:13 I feel sometimes we get to a point where we suffocate our dreams because we expect so much from ourselves. It causes us to not only lose sight of what we love doing in the first place but maybe miss the signs the universe is trying to guide us towards. Today's episode is in response to my friend Gosha who contemplated quitting on his creative dream. Remember, you never know who you could've impacted with that next post that was never published. I feel sometimes we get to a point where we suffocate our dreams because we expect so much from ourselves. It causes us to not only lose sight of what we love doing in the first place but maybe miss the signs the universe is trying to guide us towards. Today's episode is in response to my friend Gosha who contemplated quitting on his creative dream. Remember, you never know who you could've impacted with that next post that was never published. creative, talk, bondarev, perspective, goshawaf, pep, blookah, podcast, gosha true full 64 91fdac87516c684a7ed46f5ed6d38e21 Showing Your True Self in Your Work With Adam Vicarel Showing Your True Self in Your Work

I get it, sometimes it's hard to show your true self in your work. We live in a world where we are taught that hyper-curation is the key to success.

However, what if people want to know the human behind the account?

What if a business wanted to hire a specific personality for their brand that created that work?

I think these are strong questions you should ask yourself to see if that is the missing factor in building your brand. This can also help attract an audience that cares not only just for your work, but for you as well.

Someone who I think is an absolute pro at this is my friend Adam Vicarel who operates Vicarel Studios out of Denver, CO. He's amassed a large audience from his design, direction and outdoors vibe he pours into his lettering and branding.

The OG's of Instagram Lettering

Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling.

I felt spoiled and humbled to have this conversation as he vomits a heavy dose of value that I know you'll enjoy as much as I did.

In this episode, we dive deep into:

  • the sunshine and rainbows mixed with the dirt and wounds of freelancing
  • turning on the business switch when owning your creative business
  • writing proposals, pricing your work and pitching
  • showing the human side of your brand
  • working your ass off being ready when the big leagues call
  • and so much more...
    Adam is doing some amazing things and if you're wanting to learn hand lettering then I highly advise checking out his online Hand Lettering Course for Beginners for $40.00 $29.99.

Also, be sure to follow him on Instagram and say hello. He's quite the pleasant fellow.

Shownotes

Want to Support the Show?

]]> Wed, 31 Jan 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Showing Your True Self in Your Work

I get it, sometimes it's hard to show your true self in your work. We live in a world where we are taught that hyper-curation is the key to success.

However, what if people want to know the human behind the account?

What if a business wanted to hire a specific personality for their brand that created that work?

I think these are strong questions you should ask yourself to see if that is the missing factor in building your brand. This can also help attract an audience that cares not only just for your work, but for you as well.

Someone who I think is an absolute pro at this is my friend Adam Vicarel who operates Vicarel Studios out of Denver, CO. He's amassed a large audience from his design, direction and outdoors vibe he pours into his lettering and branding.

The OG's of Instagram Lettering

Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling.

I felt spoiled and humbled to have this conversation as he vomits a heavy dose of value that I know you'll enjoy as much as I did.

In this episode, we dive deep into:

  • the sunshine and rainbows mixed with the dirt and wounds of freelancing
  • turning on the business switch when owning your creative business
  • writing proposals, pricing your work and pitching
  • showing the human side of your brand
  • working your ass off being ready when the big leagues call
  • and so much more...
    Adam is doing some amazing things and if you're wanting to learn hand lettering then I highly advise checking out his online Hand Lettering Course for Beginners for $40.00 $29.99.

Also, be sure to follow him on Instagram and say hello. He's quite the pleasant fellow.

Shownotes

Want to Support the Show?

]]> Showing Your True Self in Your Work With Adam Vicarel Scotty Russell | Perspective-Collective 00:50:39 Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling. Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling. true full 63 729de7451aec556d036c4d39a2f9f46c Consistency Trumps Perfection With The Terrific Trio of Master of One Podcast Master of One Podcast

In a world clouded in a mist of negativity, sometimes you find a bright pocket of positivity. That bright pocket (really I'm thinking hot pocket) of positivity is no other than the terrific trio of the Master of One Podcast.

I met Luke, Patrick and Andrew a few years back at Creative South as they had a sign-up sheet that filled up fast for podcast spotlights. These jolly souls bring a lot of niche knowledge from their respective sources of mastery.

Every week they bring you the latest in games, design and film from their world and they have some of the biggest names in the creative industry drop by to share their process and advice.

Listen each Tuesday as they talk about the latest happenings around the community and what cool new items you should be spending your money on. Then listen again on Thursday when they talk with a guest celebrity artist from one of our industries.

Not only will this be entertaining because these dudes love to give each other shit, but In this episode we discuss:

  • How they created a platform to spotlight other creatives
  • Pushing your side hustle to a full-time reality
  • Not being afraid to ask for help
  • Being consistent, not perfect
  • Getting the scoop on the hottest games and films you can feast on

I have no doubt you'll enjoy what they guys put into the world. Definitely, check out the Master of One Podcast and continue the conversation with them in their Slack Channel.

Shownotes

Want to Support the Show?

]]> Wed, 24 Jan 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Master of One Podcast

In a world clouded in a mist of negativity, sometimes you find a bright pocket of positivity. That bright pocket (really I'm thinking hot pocket) of positivity is no other than the terrific trio of the Master of One Podcast.

I met Luke, Patrick and Andrew a few years back at Creative South as they had a sign-up sheet that filled up fast for podcast spotlights. These jolly souls bring a lot of niche knowledge from their respective sources of mastery.

Every week they bring you the latest in games, design and film from their world and they have some of the biggest names in the creative industry drop by to share their process and advice.

Listen each Tuesday as they talk about the latest happenings around the community and what cool new items you should be spending your money on. Then listen again on Thursday when they talk with a guest celebrity artist from one of our industries.

Not only will this be entertaining because these dudes love to give each other shit, but In this episode we discuss:

  • How they created a platform to spotlight other creatives
  • Pushing your side hustle to a full-time reality
  • Not being afraid to ask for help
  • Being consistent, not perfect
  • Getting the scoop on the hottest games and films you can feast on

I have no doubt you'll enjoy what they guys put into the world. Definitely, check out the Master of One Podcast and continue the conversation with them in their Slack Channel.

Shownotes

Want to Support the Show?

]]> Consistency Trumps Perfection With The Terrific Trio of Master of One Podcast Scotty Russell | Perspective-Collective 01:04:48 In a world clouded in a mist of negativity, sometimes you find a bright pocket of positivity. That bright pocket (really I'm thinking hot pocket) of positivity is no other than terrific trio of the Master of One Podcast. Today we discuss: - How they created a platform to spotlight other creatives - Pushing your side hustle to a full-time reality - Not being afraid to ask for help - Being consistent, not perfect - Getting the scoop on the hottest games and films you can feast on In a world clouded in a mist of negativity, sometimes you find a bright pocket of positivity. That bright pocket (really I'm thinking hot pocket) of positivity is no other than terrific trio of the Master of One Podcast. Today we discuss: - How they created a platform to spotlight other creatives - Pushing your side hustle to a full-time reality - Not being afraid to ask for help - Being consistent, not perfect - Getting the scoop on the hottest games and films you can feast on true full 62 990d4d78dbc5b455272439acce2e2758 Saying Yes & Figuring It out on the Fly with BenRealVsworld of Black with No Cream BenRealVsWorld

Content tells stories and everyone has a story and has the ability to tell a story. The means are there to learn. Find the best way that YOU can tell a story whatever medium that may be.

If you're a content creator and this doesn't set you on fire to make something that matters than what the hell is wrong with you?!

My buddy Ben Hagarty, aka BenRealVsWorld knows a thing or two about creating content. He’s been creating content on Youtube before it was big and now he’s in LA as a content creator for the likes of Schoolboy Q, Kendrick Lamar, Chris Brown, Mary J. Blige, EA Sports and Madden Football.

I could keep that list going but you get the point, he's the real deal.

Ben is a local legend in my stomping grounds of Cedar Falls, IA. He's a role model when it comes following your dream and taking a risk when you catch a glimpse of what you’re capable of creating.

From creating music in his parent's basement to crashing on air mattresses that needed bubble gum to fill holes, the road to where he is today hasn’t been easy. It's been a slow and steady climb and I guarantee he'd have it no other way.

Black With No Cream

He’s the host of the Black With No Cream Podcast which is also a private Facebook Group Community for Content Creators which we cover more in this episode.

He’s an insanely talented individual but most importantly, a humble down to earth dude who doesn’t forget he came from a little town in bum fuck Iowa.

In this episode we talk about:

  • Saying yes and figuring it out on the fly

  • Getting a taste in order to take a leap

  • Bringing value and being consistent

  • Telling stories and creating an experience with content

  • Taking initiative and being willing to do what others won't
    Shownotes

  • Ben’s IG: @Benrealvsworld

  • Ben’s Twitter: @Benrealvsworld

  • Black With No Cream: IG  /  Podcast  /  Facebook Group

  • Travis Llyod

  • Someone Who's Killing it: @D33JaySlim

  • Dose of Inspiration: @De2s

  • Podcast theme music by Blookah

Want to Support the Show?

]]> Wed, 17 Jan 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ BenRealVsWorld

Content tells stories and everyone has a story and has the ability to tell a story. The means are there to learn. Find the best way that YOU can tell a story whatever medium that may be.

If you're a content creator and this doesn't set you on fire to make something that matters than what the hell is wrong with you?!

My buddy Ben Hagarty, aka BenRealVsWorld knows a thing or two about creating content. He’s been creating content on Youtube before it was big and now he’s in LA as a content creator for the likes of Schoolboy Q, Kendrick Lamar, Chris Brown, Mary J. Blige, EA Sports and Madden Football.

I could keep that list going but you get the point, he's the real deal.

Ben is a local legend in my stomping grounds of Cedar Falls, IA. He's a role model when it comes following your dream and taking a risk when you catch a glimpse of what you’re capable of creating.

From creating music in his parent's basement to crashing on air mattresses that needed bubble gum to fill holes, the road to where he is today hasn’t been easy. It's been a slow and steady climb and I guarantee he'd have it no other way.

Black With No Cream

He’s the host of the Black With No Cream Podcast which is also a private Facebook Group Community for Content Creators which we cover more in this episode.

He’s an insanely talented individual but most importantly, a humble down to earth dude who doesn’t forget he came from a little town in bum fuck Iowa.

In this episode we talk about:

  • Saying yes and figuring it out on the fly

  • Getting a taste in order to take a leap

  • Bringing value and being consistent

  • Telling stories and creating an experience with content

  • Taking initiative and being willing to do what others won't
    Shownotes

  • Ben’s IG: @Benrealvsworld

  • Ben’s Twitter: @Benrealvsworld

  • Black With No Cream: IG  /  Podcast  /  Facebook Group

  • Travis Llyod

  • Someone Who's Killing it: @D33JaySlim

  • Dose of Inspiration: @De2s

  • Podcast theme music by Blookah

Want to Support the Show?

]]> Saying Yes & Figuring It out on the Fly with BenRealVsworld of Black with No Cream Scotty Russell | Perspective-Collective 01:02:17 My buddy Ben Hagarty, aka BenRealVsWorld knows a thing or two about creating content. He’s in LA as a content creator for the likes of Schoolboy Q, Kendrick Lamar, Chris Brown, Mary J. Blige, EA Sports and Madden Football. In this episode we talk about: - Saying yes and figuring it out on the fly - Getting a taste in order to take a leap - Bringing value and being consistent - Telling stories and creating an experience with content - Taking initiative and being willing to do what others won't My buddy Ben Hagarty, aka BenRealVsWorld knows a thing or two about creating content. He’s in LA as a content creator for the likes of Schoolboy Q, Kendrick Lamar, Chris Brown, Mary J. Blige, EA Sports and Madden Football. In this episode we talk about: - Saying yes and figuring it out on the fly - Getting a taste in order to take a leap - Bringing value and being consistent - Telling stories and creating an experience with content - Taking initiative and being willing to do what others won't true full 61 761fe6a95a32f39f7b680f67a661a73c Push Boundaries, Explore & Break the Rules With Mark Caneso Melting Faces With Mark Caneso

Ready for some down to earth advice and have your face melted with mind-bending letterforms? If so, you're in for a treat as I have a very special guest on the show today none other than Mark Caneso.

Mark operates under the name PPRWRK Studio and runs PSTypeLab which is a Type Foundry and home for his products.

Side note: I'm currently loving the shit out of his custom Apple Pencil wraps.

Not only does Mark create amazing typefaces you can find on Adobe Typekit like Hatch, Quatro or Neplus, but he’s made a name for himself pushing letters to the extreme.

His Instagram will make your brain hurt in the all right ways with his ambigrams, encrypted messages and wild experiments.

Not only is he crazy talented, but he’s a genuine down to earth guy who shows you behind the scenes of his process which I highly respect.

Overview

In today’s episode, Mark gives you a permission slip to:

  • constantly play
  • share unpolished work
  • break the rules
  • push the boundaries
  • create things you want to see
  • and so much more...

I think you're going to find a lot of value in this episode. I was a sponge the entire time and there were multiple areas I found that I can push my boundaries more instead of playing it safe.

When you're done listening, ask yourself how you can take that piece of work you created and push it to the next level?

Shownotes

Want to Support the Show?

]]> Wed, 10 Jan 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Melting Faces With Mark Caneso

Ready for some down to earth advice and have your face melted with mind-bending letterforms? If so, you're in for a treat as I have a very special guest on the show today none other than Mark Caneso.

Mark operates under the name PPRWRK Studio and runs PSTypeLab which is a Type Foundry and home for his products.

Side note: I'm currently loving the shit out of his custom Apple Pencil wraps.

Not only does Mark create amazing typefaces you can find on Adobe Typekit like Hatch, Quatro or Neplus, but he’s made a name for himself pushing letters to the extreme.

His Instagram will make your brain hurt in the all right ways with his ambigrams, encrypted messages and wild experiments.

Not only is he crazy talented, but he’s a genuine down to earth guy who shows you behind the scenes of his process which I highly respect.

Overview

In today’s episode, Mark gives you a permission slip to:

  • constantly play
  • share unpolished work
  • break the rules
  • push the boundaries
  • create things you want to see
  • and so much more...

I think you're going to find a lot of value in this episode. I was a sponge the entire time and there were multiple areas I found that I can push my boundaries more instead of playing it safe.

When you're done listening, ask yourself how you can take that piece of work you created and push it to the next level?

Shownotes

Want to Support the Show?

]]> Push Boundaries, Explore & Break the Rules With Mark Caneso Scotty Russell | Perspective-Collective 00:58:30 Mark operates under the name PPRWRK Studio and runs PSTypeLab which is a Type Foundry and home for his products. His Instagram will make your brain hurt in the all right ways with his ambigrams, encrypted messages and wild experiments. In today’s episode, Mark gives you a permission slip to: • constantly play • share unpolished work • break the rules • push the boundaries • create things you want to see • and so much more... Mark operates under the name PPRWRK Studio and runs PSTypeLab which is a Type Foundry and home for his products. His Instagram will make your brain hurt in the all right ways with his ambigrams, encrypted messages and wild experiments. In today’s episode, Mark gives you a permission slip to: • constantly play • share unpolished work • break the rules • push the boundaries • create things you want to see • and so much more... true full 60 4710b1eb340127bd2e0fcbd63724c291 Rise Up to the Challenge & Stake Your Claim in 2018 Rise Up to the Challenge

What did you accomplish in 2017?

Did you build or work on something you can be proud of?

If so, you have a chance to build on that momentum in 2018.

If not, you have a clean slate to get your hands dirty and put in work.

I say it all the time, but you have insane amounts of potential buried inside you. Yet the road to mining it won't be easy.

You're gonna deal with plenty of shit to get to the sunshine as mentioned in last week's episode.

This year is your opportunity to rise up to the challenge of taking initiative, being prepared to say yes and knowing when to say no.

Create Your Own Door

Opportunities are out there to be had, but they won't knock if you haven't built a door. This one is straight from Tony Diaz of Industry Print Shop on episode 56.

It all boils down to being proactive instead of reactive.

I wouldn't be where I am today had I not gotten uncomfortable and started sharing my art on Instagram.

I'd be stuck in my last miserable day job had I not busted my ass working outside of work to build a stellar portfolio.

You can't sit around expecting opportunities to be wrapped up in a Gucci bow and gracefully fall into your lap.

Nothing in life worth having comes easy and to achieve something you've never had, you have to be willing to do something you've never done.

Creating your own luck by building a door looks like:

  • sharing the early stages of your work even though it looks like trash to you
  • starting a side project and marketing yourself through social media
  • reaching out to someone to collaborate with even though they may say no
  • going with your gut even though others advise against it

Get out of the bitching and complaining business. Be proactive, hire yourself and join the door building business.

Be Prepared When Opportunity Knocks Building a Door Through Blogging

Back in June 2015, I took the initiative and started blogging. To be honest, I sucked ass in the beginning, but little did I know I was launching my public speaking career.

Only a year into blogging, I was offered my first speaking gig by my good friend Diane Gibbs in February 2016. Diane is a door builder for other people and she makes things happen. The opportunity she gave me was a keynote at a conference called Flourish in Mobile, AL with attendance ranging from 100-150 people.

When she asked if I was interested, every bone in my body wanted to scream out "no."

What If I Said No?

Looking back on it now, this was a monumental moment in my creative career. If I would've declined the challenge, I wonder where I would be today?

Thankfully I said yes as I practiced my ass off and gave a solid first speech.

A few weeks later I got a call from Mike Jones, the creator of Creative South. He offered me a speaking slot at a conference that sells out at 800 people each year. Again, every bone in my wanted to scream no, but I rose to the challenge.

Since then I have spoken in front of hundreds of people at conferences like Crop, Pop-Up Crop and WMC Fest. It's also helped me land multiple opportunities at local schools, events and conferences.

Blogging and speaking have since led to teaching workshops on how to prepare and give a killer talk.

Side note: I'll be teaching a workshop on this both at Creative South and Crop Conference in 2018.

If you're showing up and investing time into your self and your work, you're bound to manifest some opportunities. The question is, will you be prepared to act on them?

Want to help the show grow? Consider supporting the cause on Patreon Be Okay With Saying No

Something valuable I learned in 2017 was the power of saying no, even though I wasn't the best at applying it.

Simply put, "if it's not a Hell Yes, it's a definite Hell No."

That's an easy way to measure opportunities that come your way you'd think?

However, I got to a point where so many things felt like a Hell Yes. This caused me to grind myself to exhaustion and neglect relationships.

November was a hard lesson learned as I:

  • spoke at a conference in Texas
  • completed not one but two murals
  • taught a lettering workshop
  • got the podcast back to a weekly format
  • stressed myself the fuck out

This was all outside a 40 hour day job too. While these all seemed like Hell Yes opportunities, I could've said no to a few of them for the sake of my sanity.

Learning when to say no to a great opportunity isn't easy. It's hard to see past it and realize this isn't the last opportunity that'll come your way.

Something I'm also applying is writing down a short list of focus priorities within a season. In Q1 of 2018, my focus is solely on building the podcast and delivering killer speeches in February and March.

That means saying no to great freelance opportunities, teaching lettering workshops and anything else that pops up.

Knowing what's most important to focus on should hopefully make saying no to Hell Yes opportunities a little easier.

Stake Your Claim

No matter where you are on your creative path, I hope you constantly mine for that potential buried within you.

Stop looking for the easy trail and seek out mountains to climb in 2018.

It all boils down to how badly do you want it and what are you prepared to do to make it happen?

Rise up to whatever challenges come your way this year. Prepare for your opportunities that manifest from climbing mountains.

Remember, don't expect a damn thing in this world to be handed to you. Stake your claim and take it.

Shownotes

Want to Support the Show?

]]> Wed, 3 Jan 2018 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Rise Up to the Challenge

What did you accomplish in 2017?

Did you build or work on something you can be proud of?

If so, you have a chance to build on that momentum in 2018.

If not, you have a clean slate to get your hands dirty and put in work.

I say it all the time, but you have insane amounts of potential buried inside you. Yet the road to mining it won't be easy.

You're gonna deal with plenty of shit to get to the sunshine as mentioned in last week's episode.

This year is your opportunity to rise up to the challenge of taking initiative, being prepared to say yes and knowing when to say no.

Create Your Own Door

Opportunities are out there to be had, but they won't knock if you haven't built a door. This one is straight from Tony Diaz of Industry Print Shop on episode 56.

It all boils down to being proactive instead of reactive.

I wouldn't be where I am today had I not gotten uncomfortable and started sharing my art on Instagram.

I'd be stuck in my last miserable day job had I not busted my ass working outside of work to build a stellar portfolio.

You can't sit around expecting opportunities to be wrapped up in a Gucci bow and gracefully fall into your lap.

Nothing in life worth having comes easy and to achieve something you've never had, you have to be willing to do something you've never done.

Creating your own luck by building a door looks like:

  • sharing the early stages of your work even though it looks like trash to you
  • starting a side project and marketing yourself through social media
  • reaching out to someone to collaborate with even though they may say no
  • going with your gut even though others advise against it

Get out of the bitching and complaining business. Be proactive, hire yourself and join the door building business.

Be Prepared When Opportunity Knocks Building a Door Through Blogging

Back in June 2015, I took the initiative and started blogging. To be honest, I sucked ass in the beginning, but little did I know I was launching my public speaking career.

Only a year into blogging, I was offered my first speaking gig by my good friend Diane Gibbs in February 2016. Diane is a door builder for other people and she makes things happen. The opportunity she gave me was a keynote at a conference called Flourish in Mobile, AL with attendance ranging from 100-150 people.

When she asked if I was interested, every bone in my body wanted to scream out "no."

What If I Said No?

Looking back on it now, this was a monumental moment in my creative career. If I would've declined the challenge, I wonder where I would be today?

Thankfully I said yes as I practiced my ass off and gave a solid first speech.

A few weeks later I got a call from Mike Jones, the creator of Creative South. He offered me a speaking slot at a conference that sells out at 800 people each year. Again, every bone in my wanted to scream no, but I rose to the challenge.

Since then I have spoken in front of hundreds of people at conferences like Crop, Pop-Up Crop and WMC Fest. It's also helped me land multiple opportunities at local schools, events and conferences.

Blogging and speaking have since led to teaching workshops on how to prepare and give a killer talk.

Side note: I'll be teaching a workshop on this both at Creative South and Crop Conference in 2018.

If you're showing up and investing time into your self and your work, you're bound to manifest some opportunities. The question is, will you be prepared to act on them?

Want to help the show grow? Consider supporting the cause on Patreon Be Okay With Saying No

Something valuable I learned in 2017 was the power of saying no, even though I wasn't the best at applying it.

Simply put, "if it's not a Hell Yes, it's a definite Hell No."

That's an easy way to measure opportunities that come your way you'd think?

However, I got to a point where so many things felt like a Hell Yes. This caused me to grind myself to exhaustion and neglect relationships.

November was a hard lesson learned as I:

  • spoke at a conference in Texas
  • completed not one but two murals
  • taught a lettering workshop
  • got the podcast back to a weekly format
  • stressed myself the fuck out

This was all outside a 40 hour day job too. While these all seemed like Hell Yes opportunities, I could've said no to a few of them for the sake of my sanity.

Learning when to say no to a great opportunity isn't easy. It's hard to see past it and realize this isn't the last opportunity that'll come your way.

Something I'm also applying is writing down a short list of focus priorities within a season. In Q1 of 2018, my focus is solely on building the podcast and delivering killer speeches in February and March.

That means saying no to great freelance opportunities, teaching lettering workshops and anything else that pops up.

Knowing what's most important to focus on should hopefully make saying no to Hell Yes opportunities a little easier.

Stake Your Claim

No matter where you are on your creative path, I hope you constantly mine for that potential buried within you.

Stop looking for the easy trail and seek out mountains to climb in 2018.

It all boils down to how badly do you want it and what are you prepared to do to make it happen?

Rise up to whatever challenges come your way this year. Prepare for your opportunities that manifest from climbing mountains.

Remember, don't expect a damn thing in this world to be handed to you. Stake your claim and take it.

Shownotes

Want to Support the Show?

]]> Rise Up to the Challenge & Stake Your Claim in 2018 Scotty Russell | Perspective-Collective 00:14:37 Rise up to whatever challenges come your way this year. Be prepared for your opportunities or build your own doors. Stake your claim and take it. Rise up to whatever challenges come your way this year. Be prepared for your opportunities or build your own doors. Stake your claim and take it. true full 59 29561865432cf4c9ac57672583eaea0b Appreciate the Shit & Sunshine - 12 Lessons Learned in 2017 Looking Back On Shit and Sunshine

Wanna know one thing that terrifies me? It's looking back a year later and realizing I made no significant growth in my life.

For me, the best way I know how to measure this is by setting goals, reflection and by documenting or journaling it—whatever you want to call it.

2017 was a massive mind fuck yet it provided some of the best highlights of my young creative career. I like to call this shit and sunshine.

One month I'd feel depressed and worthless. The next month I'd feel loved and fulfilled.

There were plenty of times I felt lost and hopeless only to turn around the next week and feel driven and hopeful.

2018 is going to be a massive year, I can feel it but it'll have its challenging times...especially when I turn the big dirty 30.

Something I want to encourage you to is to take the shit in stride so you can appreciate the sunny days when things go right. Take a moment to reflect, celebrate and even document if it helps you see the growth.

Ensuing are 12 lessons I learned in 2017. I know for a fact some of these will benefit you too.

  1. Getting Out of My Comfort Zone

I grew up terrified of sharing my work. However, getting uncomfortable and sharing my work through Instagram at the age of 25 changed my life. From there it challenged me in blogging, speaking, teaching and podcasting.

In 2017 especially, I started intentionally seeking or taking on opportunities that not only challenged me but scared the shit out of me.

If something you want to do scares you, I believe it's your intuition pulling you towards the person you're supposed to become.

  1. Building Relationships & Pouring Into Other

They say it's not about what you know, but who you know. This is a hard fact. Yet many people approach this in a skeezy car salesman fashion.

Don't, I repeat don't see people as connections and stepping stones. Pour your full self into a relationship. Find ways you can provide value to them without expecting anything in return.

Be a good listener, encourage others, share others work or provide insight / advice whenever you can.

You have no idea what that relationship or interaction can lead to. You could make a lifelong friend, a customer, a brand ambassador or even get hired by them someday down the road.

  1. The Power of Staying in Front of People

Consistency. Consistency. Consistency. You can't whine and complain that people don't notice what you're doing when you're showing up only when it's convenient.

You have to stay in front of people especially on platforms where the attention is at.

Focus on kicking out content, building influence and finding your voice a minimum of once a week.

The catch is to enjoy what you create, pour your most authentic self into it and discover how you can deliver value.

  1. Writing Down Measurable Goals With Deadlines

Your goal isn't shit until you write it down. Amplify that goal by attaching a deadline to it.

Writing your goal down adds a new level of accountability and adding a deadline creates urgency.

Make your goal measurable by having milestones along the way so you can track your progress (i.e. 5 speaking gigs by mid-December = 1.25 per quarter).

  1. Self-Awareness - Do Less But Better

Knowing your strengths and weaknesses is crucial.

I'm extremely good at prioritizing and scheduling my day. Essentially I thrive on chaos—or so I think.

My top weakness is having Superman Syndrome. I feel like I can do everything which results in above average results, unnecessary stress and neglecting people who matter most.

I'm aware of this more than ever now, but acting on it in 2018 is the next step. I'm a constant WIP and Doing Less But Better while focusing on the essentials is my main objective.

  1. Investing in Yourself

When you invest in yourself it'll either be with money or time. Money isn't always available but you can always create more time to invest in yourself and your future.

When money is available, you know I'm all about seeking out conferences, workshops or events whether locally or out of city or state.

Money will also help you pay for online courses, books, new equipment, etc.

When money isn't abundant, you'll need to invest your time. For example, listening to free resources like podcasts, watching tutorials on YouTube or reading articles or blogs on the interwebs.

Investing time into daily practice is really the key to benefiting the most out of your money or other time investments.

Want to help the show grow? Consider supporting the cause on Patreon 7. Stop Complaining & Start Evolving

This is a big one I'm guilty of in 2017. I've been bitching about the Instagram algorithm all year. My "following" actually decreased pretty significantly even though I was consistent, increased quality and value.

Instead of nutting up, adapting and evolving with the platform, I complained publicly, especially on social media.

Over the last month, I've done my research, changed my strategy and started growing again. However, it took investing time and being open to change.

The only thing certain in life is that things will always change, will you be the person complaining or evolving?

  1. The Value of Collaboration

In my first year of lettering on Instagram, I sought out other artists to collaborate with that had similar audience sizes to mine.

It taught me how to be proactive and work with someone on the other side of the globe. Mostly, it showed me the value of tapping into each other's audiences.

In 2017, I had the opportunity to team up with Deneen Pottery in Minnesota. They had a massive coffee mug enthusiast community which I was oblivious to. We had back-to-back mug releases of 200 then 400, all which sold out in 30 minutes and 20 minutes.

Not only have they acquired business and followers from my audience, but I've been able to tap into this coffee community and build some amazing relationships.

They've not only become friends, but many of them have supported my cat and pizza-related products as well.

Keep in mind that collaborations should always share a mutual benefit.

What value is each party providing the other?

Remember that when you reach out to someone for future collabs.

  1. Reach Out & Reconnect

This one ties into self-awareness as I noticed my circle of local friends was getting smaller and smaller in 2017.

When you become laser focused and obsessed with your dream, you tend to forget and neglect those around you. This is something I'm guilty of with my family and my closest friends as I mentioned in Episode 48.

If someone comes to mind you haven't talked to in awhile, reach out and reconnect with them. Ask them to coffee or jump on a FaceTime call.

Don't get so wrapped up in your internet life that you lose sight of your real life.

  1. Not Taking Myself Too Seriously

I've been trying to find my voice for a few years now. Early on, I mimicked the voice of people who had a heavy influence on me.

I'm a complete goofball but that rarely shines through in my writing and speaking. Yet it's all too easy to show in my artwork hence why I draw so much pizza—it's fun and allows me to not take myself too seriously.

Finding what makes you unique and embracing your weird quirks will help you rise above the noise.

Try to not take yourself too seriously all the time and let your freak flag fly.

  1. Don't Be Afraid to Experiment

It's okay to not pigeonhole yourself into one specific set style to work in. Having a perfectly hyper-curated Instagram feed isn't necessary but if it works for you that's great.

I'm consistently inconsistent and over time I realize that's okay and is a style in itself.

Don't be afraid to color outside the lines and switch things up.

12. Don't Be a Dick

This should go without saying but you're gonna get a lot farther in life by being a kind person.

I know dick heads can excel, but that doesn't have to be you.

Choose to be empathetic, encouraging, respectful and appreciative. I feel these are the true ingredients for accomplishing great things while enjoying your life and the people in it.

What's Your Growth?

For me, documenting and journaling my progress helps me see where I was, where I am now and where I'm going.

As you close out 2017, I want to challenge you to look back on the year and see where you made growth. Also, acknowledge areas of where you can improve.

If your year is like mine, it's a mixture of shit and sunshine. I'm pretty sure that's how it supposed to be to keep us humbled and challenged.

Whatever growth you had or wish to see in 2018, focus on putting your best self into your work and get after shit.

Oh ya, and don't be a dick.

Shownotes

Want to Support the Show?

]]> Wed, 27 Dec 2017 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Looking Back On Shit and Sunshine

Wanna know one thing that terrifies me? It's looking back a year later and realizing I made no significant growth in my life.

For me, the best way I know how to measure this is by setting goals, reflection and by documenting or journaling it—whatever you want to call it.

2017 was a massive mind fuck yet it provided some of the best highlights of my young creative career. I like to call this shit and sunshine.

One month I'd feel depressed and worthless. The next month I'd feel loved and fulfilled.

There were plenty of times I felt lost and hopeless only to turn around the next week and feel driven and hopeful.

2018 is going to be a massive year, I can feel it but it'll have its challenging times...especially when I turn the big dirty 30.

Something I want to encourage you to is to take the shit in stride so you can appreciate the sunny days when things go right. Take a moment to reflect, celebrate and even document if it helps you see the growth.

Ensuing are 12 lessons I learned in 2017. I know for a fact some of these will benefit you too.

  1. Getting Out of My Comfort Zone

I grew up terrified of sharing my work. However, getting uncomfortable and sharing my work through Instagram at the age of 25 changed my life. From there it challenged me in blogging, speaking, teaching and podcasting.

In 2017 especially, I started intentionally seeking or taking on opportunities that not only challenged me but scared the shit out of me.

If something you want to do scares you, I believe it's your intuition pulling you towards the person you're supposed to become.

  1. Building Relationships & Pouring Into Other

They say it's not about what you know, but who you know. This is a hard fact. Yet many people approach this in a skeezy car salesman fashion.

Don't, I repeat don't see people as connections and stepping stones. Pour your full self into a relationship. Find ways you can provide value to them without expecting anything in return.

Be a good listener, encourage others, share others work or provide insight / advice whenever you can.

You have no idea what that relationship or interaction can lead to. You could make a lifelong friend, a customer, a brand ambassador or even get hired by them someday down the road.

  1. The Power of Staying in Front of People

Consistency. Consistency. Consistency. You can't whine and complain that people don't notice what you're doing when you're showing up only when it's convenient.

You have to stay in front of people especially on platforms where the attention is at.

Focus on kicking out content, building influence and finding your voice a minimum of once a week.

The catch is to enjoy what you create, pour your most authentic self into it and discover how you can deliver value.

  1. Writing Down Measurable Goals With Deadlines

Your goal isn't shit until you write it down. Amplify that goal by attaching a deadline to it.

Writing your goal down adds a new level of accountability and adding a deadline creates urgency.

Make your goal measurable by having milestones along the way so you can track your progress (i.e. 5 speaking gigs by mid-December = 1.25 per quarter).

  1. Self-Awareness - Do Less But Better

Knowing your strengths and weaknesses is crucial.

I'm extremely good at prioritizing and scheduling my day. Essentially I thrive on chaos—or so I think.

My top weakness is having Superman Syndrome. I feel like I can do everything which results in above average results, unnecessary stress and neglecting people who matter most.

I'm aware of this more than ever now, but acting on it in 2018 is the next step. I'm a constant WIP and Doing Less But Better while focusing on the essentials is my main objective.

  1. Investing in Yourself

When you invest in yourself it'll either be with money or time. Money isn't always available but you can always create more time to invest in yourself and your future.

When money is available, you know I'm all about seeking out conferences, workshops or events whether locally or out of city or state.

Money will also help you pay for online courses, books, new equipment, etc.

When money isn't abundant, you'll need to invest your time. For example, listening to free resources like podcasts, watching tutorials on YouTube or reading articles or blogs on the interwebs.

Investing time into daily practice is really the key to benefiting the most out of your money or other time investments.

Want to help the show grow? Consider supporting the cause on Patreon 7. Stop Complaining & Start Evolving

This is a big one I'm guilty of in 2017. I've been bitching about the Instagram algorithm all year. My "following" actually decreased pretty significantly even though I was consistent, increased quality and value.

Instead of nutting up, adapting and evolving with the platform, I complained publicly, especially on social media.

Over the last month, I've done my research, changed my strategy and started growing again. However, it took investing time and being open to change.

The only thing certain in life is that things will always change, will you be the person complaining or evolving?

  1. The Value of Collaboration

In my first year of lettering on Instagram, I sought out other artists to collaborate with that had similar audience sizes to mine.

It taught me how to be proactive and work with someone on the other side of the globe. Mostly, it showed me the value of tapping into each other's audiences.

In 2017, I had the opportunity to team up with Deneen Pottery in Minnesota. They had a massive coffee mug enthusiast community which I was oblivious to. We had back-to-back mug releases of 200 then 400, all which sold out in 30 minutes and 20 minutes.

Not only have they acquired business and followers from my audience, but I've been able to tap into this coffee community and build some amazing relationships.

They've not only become friends, but many of them have supported my cat and pizza-related products as well.

Keep in mind that collaborations should always share a mutual benefit.

What value is each party providing the other?

Remember that when you reach out to someone for future collabs.

  1. Reach Out & Reconnect

This one ties into self-awareness as I noticed my circle of local friends was getting smaller and smaller in 2017.

When you become laser focused and obsessed with your dream, you tend to forget and neglect those around you. This is something I'm guilty of with my family and my closest friends as I mentioned in Episode 48.

If someone comes to mind you haven't talked to in awhile, reach out and reconnect with them. Ask them to coffee or jump on a FaceTime call.

Don't get so wrapped up in your internet life that you lose sight of your real life.

  1. Not Taking Myself Too Seriously

I've been trying to find my voice for a few years now. Early on, I mimicked the voice of people who had a heavy influence on me.

I'm a complete goofball but that rarely shines through in my writing and speaking. Yet it's all too easy to show in my artwork hence why I draw so much pizza—it's fun and allows me to not take myself too seriously.

Finding what makes you unique and embracing your weird quirks will help you rise above the noise.

Try to not take yourself too seriously all the time and let your freak flag fly.

  1. Don't Be Afraid to Experiment

It's okay to not pigeonhole yourself into one specific set style to work in. Having a perfectly hyper-curated Instagram feed isn't necessary but if it works for you that's great.

I'm consistently inconsistent and over time I realize that's okay and is a style in itself.

Don't be afraid to color outside the lines and switch things up.

12. Don't Be a Dick

This should go without saying but you're gonna get a lot farther in life by being a kind person.

I know dick heads can excel, but that doesn't have to be you.

Choose to be empathetic, encouraging, respectful and appreciative. I feel these are the true ingredients for accomplishing great things while enjoying your life and the people in it.

What's Your Growth?

For me, documenting and journaling my progress helps me see where I was, where I am now and where I'm going.

As you close out 2017, I want to challenge you to look back on the year and see where you made growth. Also, acknowledge areas of where you can improve.

If your year is like mine, it's a mixture of shit and sunshine. I'm pretty sure that's how it supposed to be to keep us humbled and challenged.

Whatever growth you had or wish to see in 2018, focus on putting your best self into your work and get after shit.

Oh ya, and don't be a dick.

Shownotes

Want to Support the Show?

]]> Appreciate the Shit & Sunshine - 12 Lessons Learned in 2017 Scotty Russell | Perspective-Collective 00:21:41 The hard times in life help us stay humbled, challenged and appreciate the good times. Here are 12 lessons learned in 2017 through the shit & sunshine. The hard times in life help us stay humbled, challenged and appreciate the good times. Here are 12 lessons learned in 2017 through the shit & sunshine. deneen, blookah, pottery, joey, bearbower true full 58 95d7967a8bf11c03f14acdeda8137c94 Weaving Together Multiple Passions With Dominique Falla of Typism Master on None but Jill of All Trades

How many times in life have you felt that internal urge to pursue something yet you're hesitant because it differs from what you currently do?

Sometimes it's okay to be a jack or jill of all trades instead of a master of one.

Each one of us is a passion weaver and each passion thread we weave has a similar underlying structure to it all?

Maybe it's just our job to connect the dots and see how everything aligns together?

This is a deep concept but it makes so much sense if you think about it.

This week I want to present to you Dominique Falla, HBIC of the Typism Global Lettering Community. It has blossomed into a massive Instagram account, a conference, a book and an online summit which you’ll hear more about in the show.

She’s also a Passion Weaver, Speaker, Author, Typographer and has completed tactile string typography commissions for brands like Google, Bing, Penguin, Random House and Woolworths, among others.

She will have a new book called Creative Fitness coming out in 2018.

Dominique is a straight up rock star and some of the things we cover in today's episode are:

  • Standing out with quality and doing something different
  • Weaving together multiple passions
  • Figuring out life's puzzle and the guiding force within you
  • Not pressuring yourself to make your side hustle your main hustle
  • Creativity is a muscle, exercise it every day
  • Following your fun meter

This is just the tip...of the iceberg that is of what we talk about in this episode.

I have no doubt you're going to want to take on the world after listening to this one.

Want to help the show grow? Consider supporting the cause on Patreon The World of Typism

Typism originated from the idea that Dominique went to a conference to see Seb Lester. She found the other speakers all boring and wondered what it'd be like to host a conference of 7-8 Seb Lesters?

Behold the Typism conference which started in 2013. It followed an every other year fashion following in 2015 and 2017.

After speaking and teaching a workshop at Creative South in 2017, she decided she wanted to go all out and make Typism an annual event.

Each Typism accompanies a book that typically is based on worldwide artists submissions. They are then put through the ringer of judges which leads to a curated book full of quality lettering and calligraphy.

Typism 2018 will be held in August at the Gold Coast. You can get your tickets here.

Typism Summit is now available and you can get immediate access to the library of videos for $97.

Shownotes

Want to Support the Show?

]]> Wed, 20 Dec 2017 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Master on None but Jill of All Trades

How many times in life have you felt that internal urge to pursue something yet you're hesitant because it differs from what you currently do?

Sometimes it's okay to be a jack or jill of all trades instead of a master of one.

Each one of us is a passion weaver and each passion thread we weave has a similar underlying structure to it all?

Maybe it's just our job to connect the dots and see how everything aligns together?

This is a deep concept but it makes so much sense if you think about it.

This week I want to present to you Dominique Falla, HBIC of the Typism Global Lettering Community. It has blossomed into a massive Instagram account, a conference, a book and an online summit which you’ll hear more about in the show.

She’s also a Passion Weaver, Speaker, Author, Typographer and has completed tactile string typography commissions for brands like Google, Bing, Penguin, Random House and Woolworths, among others.

She will have a new book called Creative Fitness coming out in 2018.

Dominique is a straight up rock star and some of the things we cover in today's episode are:

  • Standing out with quality and doing something different
  • Weaving together multiple passions
  • Figuring out life's puzzle and the guiding force within you
  • Not pressuring yourself to make your side hustle your main hustle
  • Creativity is a muscle, exercise it every day
  • Following your fun meter

This is just the tip...of the iceberg that is of what we talk about in this episode.

I have no doubt you're going to want to take on the world after listening to this one.

Want to help the show grow? Consider supporting the cause on Patreon The World of Typism

Typism originated from the idea that Dominique went to a conference to see Seb Lester. She found the other speakers all boring and wondered what it'd be like to host a conference of 7-8 Seb Lesters?

Behold the Typism conference which started in 2013. It followed an every other year fashion following in 2015 and 2017.

After speaking and teaching a workshop at Creative South in 2017, she decided she wanted to go all out and make Typism an annual event.

Each Typism accompanies a book that typically is based on worldwide artists submissions. They are then put through the ringer of judges which leads to a curated book full of quality lettering and calligraphy.

Typism 2018 will be held in August at the Gold Coast. You can get your tickets here.

Typism Summit is now available and you can get immediate access to the library of videos for $97.

Shownotes

Want to Support the Show?

]]> Weaving Together Multiple Passions With Dominique Falla of Typism Scotty Russell | Perspective-Collective 00:56:51 This week I want to present to you Dominique Falla of the Typism Global Lettering Community. Its blossomed into a massive Instagram account, a conference, a book and an online summit which you’ll hear more about in the show. She’s also a Passion Weaver, Speaker, Author, Typographer and has completed tactile string typography commissions for brands like Google, Bing, Penguin, Random House and Woolworths, among others. Dominique is a straight up rock star and drops some serious wisdom in this episod This week I want to present to you Dominique Falla of the Typism Global Lettering Community. Its blossomed into a massive Instagram account, a conference, a book and an online summit which you’ll hear more about in the show. She’s also a Passion Weaver, Speaker, Author, Typographer and has completed tactile string typography commissions for brands like Google, Bing, Penguin, Random House and Woolworths, among others. Dominique is a straight up rock star and drops some serious wisdom in this episod dominique, seb, typism, lester, matt, dowling, studio, start, vergotis, why, falla, tinlun, simon, jasmine, sinek, with true full 57 6eaaf1aae4b79d3754ffa8f1c06ee3b5 Building A Door For Opportunity to Knock With Tony Diaz of Industry Print Shop Building Doors With Industry Print Shop

When you catch a big break, it usually means a little bit of luck was sprinkled in the mix. However, sometimes in order for you to have an opportunity to be lucky, you have to build your own door to be knocked on or down.

That's the case today with guest Tony Diaz. Tony is the head honcho of the artist-run, award-winning screen print shop specializing in apparel and flatstock, Industry Print Shop in Austin, TX. They work with some of the biggest names in the industry like Goodtype, Morning Breathe, James Victore and Draplin to name a few.

While it says printshop in their name they do far more than that as they are in the business of creating experiences for creatives like you and me. Tony and his crew are also in the business of building doors as you heard in the intro sound byte which we dive deeper into on this episode.

Want to help the show grow? Consider supporting the cause on Patreon

He’s a punk rocker turned screen printer turned business owner. Not only does he have an incredible story to tell but he has a ton of wisdom and bravado to motivate you to keep pushing your work to the next level.

In this episode we talk about:

  • Creating your own luck
  • Betting on yourself when others tell you you can’t
  • Finding things you believe in to contribute to that are bigger than yourself
  • The power of collaborating and providing mutual value
  • And so much more

Listen to the end of the episode to hear how you can get a fat ass discount on their website which is loaded with some killer merch.

Shownotes

Want to Support the Show?

]]> Wed, 13 Dec 2017 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Building Doors With Industry Print Shop

When you catch a big break, it usually means a little bit of luck was sprinkled in the mix. However, sometimes in order for you to have an opportunity to be lucky, you have to build your own door to be knocked on or down.

That's the case today with guest Tony Diaz. Tony is the head honcho of the artist-run, award-winning screen print shop specializing in apparel and flatstock, Industry Print Shop in Austin, TX. They work with some of the biggest names in the industry like Goodtype, Morning Breathe, James Victore and Draplin to name a few.

While it says printshop in their name they do far more than that as they are in the business of creating experiences for creatives like you and me. Tony and his crew are also in the business of building doors as you heard in the intro sound byte which we dive deeper into on this episode.

Want to help the show grow? Consider supporting the cause on Patreon

He’s a punk rocker turned screen printer turned business owner. Not only does he have an incredible story to tell but he has a ton of wisdom and bravado to motivate you to keep pushing your work to the next level.

In this episode we talk about:

  • Creating your own luck
  • Betting on yourself when others tell you you can’t
  • Finding things you believe in to contribute to that are bigger than yourself
  • The power of collaborating and providing mutual value
  • And so much more

Listen to the end of the episode to hear how you can get a fat ass discount on their website which is loaded with some killer merch.

Shownotes

Want to Support the Show?

]]> Building A Door For Opportunity to Knock With Tony Diaz of Industry Print Shop Scotty Russell | Perspective-Collective 01:12:13 Today's guest is Tony Diaz. head honcho of the artist-run, award-winning screen print shop specializing in apparel and flatstock, Industry Print Shop in Austin, TX. They work with some of the biggest names in the industry like Goodtype, Morning Breathe, James Victore and Draplin to name a few. Learn how to create your own luck by building your own doors for opportunity to knock on. Today's guest is Tony Diaz. head honcho of the artist-run, award-winning screen print shop specializing in apparel and flatstock, Industry Print Shop in Austin, TX. They work with some of the biggest names in the industry like Goodtype, Morning Breathe, James Victore and Draplin to name a few. Learn how to create your own luck by building your own doors for opportunity to knock on. breath, crop, tony, industry, editions, diaz, ofatomsandlines, flatstock, sxsw, matt, blookah, conference, print, morning, dawson, shop true full 56 9ef6cc959b0a372eca1b08846d33a55f Consistently Moving Forward With Dustin Lee of Retro Supply Co. Dustin Lee of Retro Supply Co.

It’s funny how a change of events can spark a radical shift for the better in your life. Dustin Lee went from rock bottom and desperation to kicking out amazing vintage based designer products for creatives under his business Retro Supply Co. His shop specializes in brushes, textures and fonts inspired by historic vintage materials. That's just the tip of the iceberg.

Dustin found a need in the world and invested the extra effort in order for his products to stand out on Creative Market. The rest is history he changed his life with a new source of passive income.

Over the years, he's carved out a niche in this field by giving talks and teaching workshops on building side income with your creative projects. The response was so massive that he eventually created a side brand called Passive Income for Designers which is structured around his newsletter and Facebook Group.

In a competitive world where people tend to keep knowledge to themselves, Dustin goes all out and shares it all. He is also a co-host on the growing Honest Designers Podcast where he and 3 other creative talk about business insights and how they push each other to the next level.

There's Gold in This Episode

In this episode we talk about:

  • Making and creating things you wish you saw in the world.
  • Decision making and finding ways to stand out.
  • Taking action when your back is against the wall.
  • How digital products should be just as attractive as physical products.
  • The benefits of collaborating and building relationships.
  • Practical steps for creating and launching your first product.

All listeners of this episode are gifted with a coupon code for 30% OFF your first order on his Retro Supply Co. website. Use PIZZAROLLS30 and take advantage of everything he has in his shop, including bundles!

Keep an eye out for his workshops or speaking gigs in 2018. In the meantime, connect with him via social media, his newsletters, podcast or Facebook Group below in the show notes section.

Shownotes

Want to Support the Show?

]]> Wed, 6 Dec 2017 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Dustin Lee of Retro Supply Co.

It’s funny how a change of events can spark a radical shift for the better in your life. Dustin Lee went from rock bottom and desperation to kicking out amazing vintage based designer products for creatives under his business Retro Supply Co. His shop specializes in brushes, textures and fonts inspired by historic vintage materials. That's just the tip of the iceberg.

Dustin found a need in the world and invested the extra effort in order for his products to stand out on Creative Market. The rest is history he changed his life with a new source of passive income.

Over the years, he's carved out a niche in this field by giving talks and teaching workshops on building side income with your creative projects. The response was so massive that he eventually created a side brand called Passive Income for Designers which is structured around his newsletter and Facebook Group.

In a competitive world where people tend to keep knowledge to themselves, Dustin goes all out and shares it all. He is also a co-host on the growing Honest Designers Podcast where he and 3 other creative talk about business insights and how they push each other to the next level.

There's Gold in This Episode

In this episode we talk about:

  • Making and creating things you wish you saw in the world.
  • Decision making and finding ways to stand out.
  • Taking action when your back is against the wall.
  • How digital products should be just as attractive as physical products.
  • The benefits of collaborating and building relationships.
  • Practical steps for creating and launching your first product.

All listeners of this episode are gifted with a coupon code for 30% OFF your first order on his Retro Supply Co. website. Use PIZZAROLLS30 and take advantage of everything he has in his shop, including bundles!

Keep an eye out for his workshops or speaking gigs in 2018. In the meantime, connect with him via social media, his newsletters, podcast or Facebook Group below in the show notes section.

Shownotes

Want to Support the Show?

]]> Consistently Moving Forward With Dustin Lee of Retro Supply Co. Scotty Russell | Perspective-Collective 00:53:00 In this episode, we chat with Dustin Lee of Retro Supply Co. about: - Making and creating things you wish you saw in the world. - Decision making and finding ways to stand out. - Taking action when your back is against the wall. - How digital products should be just as attractive as physical products. - The benefits of collaborating and building relationships. - Practical steps for creating and launching your first product. In this episode, we chat with Dustin Lee of Retro Supply Co. about: - Making and creating things you wish you saw in the world. - Decision making and finding ways to stand out. - Taking action when your back is against the wall. - How digital products should be just as attractive as physical products. - The benefits of collaborating and building relationships. - Practical steps for creating and launching your first product. lee, fest, for, wmc, retro, designers, gibbs, income, blookah, diane, podcast, glitcshka, honest, dustin, passive, co, creative, supply, von, market true full 55 5170e242a6c09b6079287839d48972a5 3 Reasons to Appreciate the Slow & Steady Grind of Your Creative Career Slow & Steady Grind

After college, I went through 3 years aimlessly drifting. During that span, I almost quit on art and thought fitness would be my profession. Throughout that year and a half experiment of personal training, I saw a world that mimics the creative world you and I operate in.

Many of my clients or gym attendees were looking for a quick fix. Most wanted something that could manifest immediate results with little effort.

They were searching for that magic fat burning pill that'll melt away that stubborn extra flab from eating too many plates at Thanksgiving. It was hard to hear the truth that "70% of any fitness goal is what you put into your body with the other 30% being exercise and resistance training."

The same principle applies to your creative career. There is no magic pill that is going to make your Youtube video or Instagram drawing go viral.

There may be best practices, but there's no quick fix or guarantee.

Like any fitness goal, building a successful creative career takes time.

It may be tough to hear but these three things are meant to encourage you to enjoy the slow and steady grind you're about to endure as a creative.

  1. Shit Doesn't Happen Overnight

Your creative empire isn't a microwaveable tv dinner you can create in about a minute.

While it may seem that some people blow up overnight, I can guarantee you the majority of these cases are far from the fact.

That 22-year-old Youtube star is probably the same person who was cutting up film and making shitty videos as a kid.

That person with over 100K followers on Instagram is most likely the same person who was drawing on every scrap piece of paper they could find since they were five.

Comparison and the culture we live in convince us we need to accomplish everything yesterday.

What's the rush?

If you reached the top overnight, where is the fun of the challenge along the way?

Give it some time and have a little patience.

  1. If It Was Easy Everyone Would Do It

I talked about how Focusing on the Next Play in episode 51 was one of the motto's our coaches in college drilled in our heads.

The one they stressed even more than that was "If it was easy everyone would do it."

To attain something you've never had, you have to be willing to do something you've never done. This typically involves putting in some work and getting your hands dirty.

Growing an audience isn't easy. Putting out a daily or weekly drawing, blog post or podcast episode isn't easy.

Showing up when it's not convenient isn't easy, but it's all necessary to get to that future version of yourself you dream of.

If you've been showing up for a few months and no one is noticing, don't beat yourself up and get discouraged.

Finding something you enjoy the shit out of doing and that you're good at should be one of your top priorities.

As Jason Craig stated in episode 43, passion is what you're willing to suffer for.

To build your creative empire, it's going to take a lot of passion and suffering.

I promise you it's worth it when things start to click.

  1. Be Consistent

The granddaddy of them all is consistency. It's one of the biggest reason I've had any type of success over the last 3-4 years.

Consistency is key when it comes to reaching any type of goal. Getting that perfect body you have in mind is only achievable by consistently showing up in the gym and at home in the kitchen.

There's no room for bitching if you show up once a week and rely on that magic pill you saw on an infomercial.

Unlocking that creative status you want is possible through consistent creating, sharing your work, building relationships, sacrifice and persistency. There's a lot more that goes into too but you get the point.

It's hard to get noticed when you put something out every once in awhile.

It's damn near impossible to get to your best quality work without consistently kicking out a heaping pile of shitty work over the course of yearsssssss...but many don't want to hear that.

To be honest, no one paid attention to my drawings on Instagram for the first year of posting consistently.

No one read my weekly blog posts when I started over 2 years ago for easily 6-8 months.

No one listened to my weekly podcast for the first 6-8 months.

People began paying attention because I stuck with it and constantly had something in front of their face.

Putting it All Together / The Whole Enchilada

This episode was meant for the old me who dreamt of the magic pill. I didn't want to invest the effort and expected things to be handed to me..

I've grown to realize, everything in life worth having requires some type of effort on your end.

You have something great within you that you have to mine and cultivate over time.

I want it so badly for you but it boils down to how badly do you want it for yourself?

Understanding that it takes time, knowing that it won't be easy and that consistency is key shouldn't discourage you.

These are building blocks for the slow and steady grind ahead of you and it starts by showing up with the right attitude.

All it takes is one scroll, swipe or click to attract a new fan. A few of those clicks each week adds up to a lot over the years.

I want to challenge you with the question, "Are you investing the effort or are you cutting corners?"

Use that as your fuel for finishing off the week and 2017 with a bang.

Shownotes

]]> Tue, 28 Nov 2017 02:13:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Slow & Steady Grind

After college, I went through 3 years aimlessly drifting. During that span, I almost quit on art and thought fitness would be my profession. Throughout that year and a half experiment of personal training, I saw a world that mimics the creative world you and I operate in.

Many of my clients or gym attendees were looking for a quick fix. Most wanted something that could manifest immediate results with little effort.

They were searching for that magic fat burning pill that'll melt away that stubborn extra flab from eating too many plates at Thanksgiving. It was hard to hear the truth that "70% of any fitness goal is what you put into your body with the other 30% being exercise and resistance training."

The same principle applies to your creative career. There is no magic pill that is going to make your Youtube video or Instagram drawing go viral.

There may be best practices, but there's no quick fix or guarantee.

Like any fitness goal, building a successful creative career takes time.

It may be tough to hear but these three things are meant to encourage you to enjoy the slow and steady grind you're about to endure as a creative.

  1. Shit Doesn't Happen Overnight

Your creative empire isn't a microwaveable tv dinner you can create in about a minute.

While it may seem that some people blow up overnight, I can guarantee you the majority of these cases are far from the fact.

That 22-year-old Youtube star is probably the same person who was cutting up film and making shitty videos as a kid.

That person with over 100K followers on Instagram is most likely the same person who was drawing on every scrap piece of paper they could find since they were five.

Comparison and the culture we live in convince us we need to accomplish everything yesterday.

What's the rush?

If you reached the top overnight, where is the fun of the challenge along the way?

Give it some time and have a little patience.

  1. If It Was Easy Everyone Would Do It

I talked about how Focusing on the Next Play in episode 51 was one of the motto's our coaches in college drilled in our heads.

The one they stressed even more than that was "If it was easy everyone would do it."

To attain something you've never had, you have to be willing to do something you've never done. This typically involves putting in some work and getting your hands dirty.

Growing an audience isn't easy. Putting out a daily or weekly drawing, blog post or podcast episode isn't easy.

Showing up when it's not convenient isn't easy, but it's all necessary to get to that future version of yourself you dream of.

If you've been showing up for a few months and no one is noticing, don't beat yourself up and get discouraged.

Finding something you enjoy the shit out of doing and that you're good at should be one of your top priorities.

As Jason Craig stated in episode 43, passion is what you're willing to suffer for.

To build your creative empire, it's going to take a lot of passion and suffering.

I promise you it's worth it when things start to click.

  1. Be Consistent

The granddaddy of them all is consistency. It's one of the biggest reason I've had any type of success over the last 3-4 years.

Consistency is key when it comes to reaching any type of goal. Getting that perfect body you have in mind is only achievable by consistently showing up in the gym and at home in the kitchen.

There's no room for bitching if you show up once a week and rely on that magic pill you saw on an infomercial.

Unlocking that creative status you want is possible through consistent creating, sharing your work, building relationships, sacrifice and persistency. There's a lot more that goes into too but you get the point.

It's hard to get noticed when you put something out every once in awhile.

It's damn near impossible to get to your best quality work without consistently kicking out a heaping pile of shitty work over the course of yearsssssss...but many don't want to hear that.

To be honest, no one paid attention to my drawings on Instagram for the first year of posting consistently.

No one read my weekly blog posts when I started over 2 years ago for easily 6-8 months.

No one listened to my weekly podcast for the first 6-8 months.

People began paying attention because I stuck with it and constantly had something in front of their face.

Putting it All Together / The Whole Enchilada

This episode was meant for the old me who dreamt of the magic pill. I didn't want to invest the effort and expected things to be handed to me..

I've grown to realize, everything in life worth having requires some type of effort on your end.

You have something great within you that you have to mine and cultivate over time.

I want it so badly for you but it boils down to how badly do you want it for yourself?

Understanding that it takes time, knowing that it won't be easy and that consistency is key shouldn't discourage you.

These are building blocks for the slow and steady grind ahead of you and it starts by showing up with the right attitude.

All it takes is one scroll, swipe or click to attract a new fan. A few of those clicks each week adds up to a lot over the years.

I want to challenge you with the question, "Are you investing the effort or are you cutting corners?"

Use that as your fuel for finishing off the week and 2017 with a bang.

Shownotes

]]> 3 Reasons to Appreciate the Slow & Steady Grind of Your Creative Career Scotty Russell | Perspective-Collective 00:14:24 Don't you wish there was a magic pill you could take to get whatever you wanted in life? I know, me too. However, here are 3 reasons to appreciate the slow and steady grind of your creative career. Don't you wish there was a magic pill you could take to get whatever you wanted in life? I know, me too. However, here are 3 reasons to appreciate the slow and steady grind of your creative career. fitness, grind, encouragement, passion, jason, craig, blookah true full 54 bfd90896f8853a0233dc2d7b0fc60f70 Give Thanks as Gratitude Is a Magnet for Attracting Opportunities Attract Opportunities Through Gratitude

I'm the kind of person who will tell you thank you twice for something then proceed to tell you again an hour later.

Not only that, I have zero issues with dishing out a hug or two when someone makes my day. You've officially been warned so be prepared to get uncomfortable if we ever meet.

This may annoy people, but I'd rather be the person who says thank you too much than the person who doesn't at all.

With tomorrow being Thanksgiving, I not only want to show some public gratitude but also want to challenge your way of thinking as we close off 2017.

What I talk about many people won't be open to nor agree with and that's totes okay. This show is meant to challenge the lens of how you see the world, hence the name Perspective Podcast.

I'm a very open-minded person. However, growing up I was extremely narrow-minded. Believing only what people closest to me influenced me to believe.

I was closed off to anything that challenged my way of thinking.

Yet I was always a thankful person. While I never came from money, I realize that I had a lot of things going for me. There was always a support system of family and friends around me.

Fast forward to today. While I may not accept everything, like how someone can support Trump, my goal is to understand and form my opinion from there.

So today, I want you to be open-minded about a concept of gratitude and the Law of Attraction. You don't have to accept it but seek first to understand than to be understood as Steven Covey states.

What Do You Have to Lose?

Until I hit my early to mid-twenties, I had spent my life playing a victim. My mind was wired to expect nothing significant to come my way and that's exactly what manifested...nothing.

It seemed I could never catch a break as I was lost drifting day-day-to with no purpose.

I needed a change.

But in order for me to change, I had to change my way of thinking.

I was introduced to the Law of Attraction from my Aunt Margie when she gifted me the book The Secret.

The concept seemed a bit crazy but I figured what did I have to lose? I had only everything to gain.

Being skeptical, I dug a little deeper and found a ton of scientific evidence tied to this theory.

What sold me was some of the biggest celebrities I respect such as Will Smith, Jim Carey, Oprah Winfrey and Denzel Washington swear about how they've applied this to their lives.

There are flaws in The Secret that understandably create skeptics. Yet this book opened me to a new way of thinking that has benefited me throughout the years.

Your Thoughts Create Your Reality

Over a year ago, My good friend Scott Biersack (@Youbringfire) recommended two books by the author named Pam Grout.

The first book was: E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality.

The second book was Thank & Grow Rich: A 30-Day Experiment in Shameless Gratitude and Unabashed Joy.

The principles I learned from The Secret were amplified upon reading New York Times Best Seller E-Squared.

Pam gives you practical steps and tests for changing how you think in order to attract positive change in your life.

Her book Thank & Grow Rich relates specifically to attracting things into your life through gratitude.

I believe 100% that it works after the abundant amount of opportunities that have come my way the last 3 years.

Two Steps for Using Gratitude Effectively

Here's a brief excerpt from a blog post of hers relating to her theory of gratitude:

"Ferocious gratitude, as I wrote about in my last book, is causative energy. It literally brings things to life. Knowing and acknowledging that you live a blessed life makes things happen. It draws in even more blessings. In other words, gratitude is the foundation for all manifestation.

There are two steps for using it most effectively.

First, give thanks that whatever reality appears to be true right now is one of a gazillion possibilities. Struggling to pay your bills or flying solo may seem rock solid and an absolute fact, but it’s not. Not even close. It’s literally one tiny superposition in the quantum field.

And we must start by celebrating the infinite (that’s so huge we can’t even get our minds around it) number of other potentialities that exist. Already. Right now. When we get really jazzed that whatever we have now is far from the final answer, the new can come quicker. Many people forget this first step. They build an altar to the reality they have now. They actually forget that it’s no more true than any other option.

I say throw a party for the countless options available to you. Get out of problem state. Dive into possibility state.

The last step, you already know. Say thanks for whatever new cool thing you plan to draw into your life. Say yes that it’s barreling your way. Jump for joy. Throw streamers."

Focus on What You Have

Steve Harvey is another person I admire for the way he thinks. He's on record in multiple instances of supporting Pam Grout's claim of using the power of gratitude.

An excerpt from his blog post states:

"You cannot run out of things to be grateful for.

When you start fine tuning your gratitude, it's amazing.

It changes your focus because now your focus is not on what you don’t have, your focus is on what you do have.

When you change that focus through gratitude you then open up the path ways for more stuff to come to you.

A lot of us are blocking our blessings today because we aren't grateful for the ones we have.

We’re so busy telling God and putting out in the universe what we don’t have, that we're no longer  receptive to things that we could have. You have now blocked all of your blessings from coming because your focus is not on the coming, it’s on the what you don't have."

Additional Ingredients

Before you dismiss this, all I ask is that you're open to understanding.

How could you be more intentional and genuine in showing more gratitude in your life?

It's a challenge not only to you but to myself as well.

While I believe our thoughts create our reality, I think there are a few more ingredients in the mix as the dough alone can't make the pizza.

I strongly feel grit, work ethic, tenacity and being a good person increase the chances of manifesting these opportunities. Thinking alone I don't feel will be enough, there needs to be action.

Public Thanks To the Podcast Supporters

This leads me to some public thank yous (which I still would've done even in my narrow-minded days).

First off, I need to thank you, the listener. It took me 4 months to nut up to start this podcast as I was afraid failure and being scrutinized

You have no idea what it means to me that you spend even a fraction of the limited time in your life to hang with me. I don't take it for granted and I cherish every share, comment, message review you've ever sent my way. This show would not exist without your support.

Along with the listeners, a huge thank you goes to those who back the show over on Patreon.com/PerspectivePodcast. Your investment in the show is never lost on me and I'm forever grateful.

Next, I want to thank everyone who has been on the podcast, hired me for a project in 2017 or invited me to any type of event to speak or teach. It's people like you who allow me to continue to find my voice and in turn share something I feel is valuable to the world.

Personal Thank Yous

As of late, there are some people that have helped me excel with some pretty large projects. I would be lost without advice from people like Colin Tierney, Ray Mawst, Roxy & Phoebe from Drunk on Lettering, my best friend Joey Bearbower and my mastermind group. The advice you've given me has helped me find my stride going into the New Year.

I especially need to thank my family and friend for always believing in me, especially when I didn't believe in myself.

Finally, my biggest thank you goes to my wife Emily. This woman is so supportive, patient and understanding. If anyone wants me to achieve my dream as much as me it's her. Thank you for being the most important person in my life.

Check check, my final-final thank you goes to Nick Jenkins of Blookah for all the dope theme music you hear on this show. You can find more of his work at Soundcloud.com/Blookah.

I hope you have an amazing Thanksgiving and finish out the week strong. Keep showing up, keep putting in the work and keep creating. You got this.

 

Shownotes

]]> Wed, 22 Nov 2017 03:56:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Attract Opportunities Through Gratitude

I'm the kind of person who will tell you thank you twice for something then proceed to tell you again an hour later.

Not only that, I have zero issues with dishing out a hug or two when someone makes my day. You've officially been warned so be prepared to get uncomfortable if we ever meet.

This may annoy people, but I'd rather be the person who says thank you too much than the person who doesn't at all.

With tomorrow being Thanksgiving, I not only want to show some public gratitude but also want to challenge your way of thinking as we close off 2017.

What I talk about many people won't be open to nor agree with and that's totes okay. This show is meant to challenge the lens of how you see the world, hence the name Perspective Podcast.

I'm a very open-minded person. However, growing up I was extremely narrow-minded. Believing only what people closest to me influenced me to believe.

I was closed off to anything that challenged my way of thinking.

Yet I was always a thankful person. While I never came from money, I realize that I had a lot of things going for me. There was always a support system of family and friends around me.

Fast forward to today. While I may not accept everything, like how someone can support Trump, my goal is to understand and form my opinion from there.

So today, I want you to be open-minded about a concept of gratitude and the Law of Attraction. You don't have to accept it but seek first to understand than to be understood as Steven Covey states.

What Do You Have to Lose?

Until I hit my early to mid-twenties, I had spent my life playing a victim. My mind was wired to expect nothing significant to come my way and that's exactly what manifested...nothing.

It seemed I could never catch a break as I was lost drifting day-day-to with no purpose.

I needed a change.

But in order for me to change, I had to change my way of thinking.

I was introduced to the Law of Attraction from my Aunt Margie when she gifted me the book The Secret.

The concept seemed a bit crazy but I figured what did I have to lose? I had only everything to gain.

Being skeptical, I dug a little deeper and found a ton of scientific evidence tied to this theory.

What sold me was some of the biggest celebrities I respect such as Will Smith, Jim Carey, Oprah Winfrey and Denzel Washington swear about how they've applied this to their lives.

There are flaws in The Secret that understandably create skeptics. Yet this book opened me to a new way of thinking that has benefited me throughout the years.

Your Thoughts Create Your Reality

Over a year ago, My good friend Scott Biersack (@Youbringfire) recommended two books by the author named Pam Grout.

The first book was: E-Squared: Nine Do-It-Yourself Energy Experiments That Prove Your Thoughts Create Your Reality.

The second book was Thank & Grow Rich: A 30-Day Experiment in Shameless Gratitude and Unabashed Joy.

The principles I learned from The Secret were amplified upon reading New York Times Best Seller E-Squared.

Pam gives you practical steps and tests for changing how you think in order to attract positive change in your life.

Her book Thank & Grow Rich relates specifically to attracting things into your life through gratitude.

I believe 100% that it works after the abundant amount of opportunities that have come my way the last 3 years.

Two Steps for Using Gratitude Effectively

Here's a brief excerpt from a blog post of hers relating to her theory of gratitude:

"Ferocious gratitude, as I wrote about in my last book, is causative energy. It literally brings things to life. Knowing and acknowledging that you live a blessed life makes things happen. It draws in even more blessings. In other words, gratitude is the foundation for all manifestation.

There are two steps for using it most effectively.

First, give thanks that whatever reality appears to be true right now is one of a gazillion possibilities. Struggling to pay your bills or flying solo may seem rock solid and an absolute fact, but it’s not. Not even close. It’s literally one tiny superposition in the quantum field.

And we must start by celebrating the infinite (that’s so huge we can’t even get our minds around it) number of other potentialities that exist. Already. Right now. When we get really jazzed that whatever we have now is far from the final answer, the new can come quicker. Many people forget this first step. They build an altar to the reality they have now. They actually forget that it’s no more true than any other option.

I say throw a party for the countless options available to you. Get out of problem state. Dive into possibility state.

The last step, you already know. Say thanks for whatever new cool thing you plan to draw into your life. Say yes that it’s barreling your way. Jump for joy. Throw streamers."

Focus on What You Have

Steve Harvey is another person I admire for the way he thinks. He's on record in multiple instances of supporting Pam Grout's claim of using the power of gratitude.

An excerpt from his blog post states:

"You cannot run out of things to be grateful for.

When you start fine tuning your gratitude, it's amazing.

It changes your focus because now your focus is not on what you don’t have, your focus is on what you do have.

When you change that focus through gratitude you then open up the path ways for more stuff to come to you.

A lot of us are blocking our blessings today because we aren't grateful for the ones we have.

We’re so busy telling God and putting out in the universe what we don’t have, that we're no longer  receptive to things that we could have. You have now blocked all of your blessings from coming because your focus is not on the coming, it’s on the what you don't have."

Additional Ingredients

Before you dismiss this, all I ask is that you're open to understanding.

How could you be more intentional and genuine in showing more gratitude in your life?

It's a challenge not only to you but to myself as well.

While I believe our thoughts create our reality, I think there are a few more ingredients in the mix as the dough alone can't make the pizza.

I strongly feel grit, work ethic, tenacity and being a good person increase the chances of manifesting these opportunities. Thinking alone I don't feel will be enough, there needs to be action.

Public Thanks To the Podcast Supporters

This leads me to some public thank yous (which I still would've done even in my narrow-minded days).

First off, I need to thank you, the listener. It took me 4 months to nut up to start this podcast as I was afraid failure and being scrutinized

You have no idea what it means to me that you spend even a fraction of the limited time in your life to hang with me. I don't take it for granted and I cherish every share, comment, message review you've ever sent my way. This show would not exist without your support.

Along with the listeners, a huge thank you goes to those who back the show over on Patreon.com/PerspectivePodcast. Your investment in the show is never lost on me and I'm forever grateful.

Next, I want to thank everyone who has been on the podcast, hired me for a project in 2017 or invited me to any type of event to speak or teach. It's people like you who allow me to continue to find my voice and in turn share something I feel is valuable to the world.

Personal Thank Yous

As of late, there are some people that have helped me excel with some pretty large projects. I would be lost without advice from people like Colin Tierney, Ray Mawst, Roxy & Phoebe from Drunk on Lettering, my best friend Joey Bearbower and my mastermind group. The advice you've given me has helped me find my stride going into the New Year.

I especially need to thank my family and friend for always believing in me, especially when I didn't believe in myself.

Finally, my biggest thank you goes to my wife Emily. This woman is so supportive, patient and understanding. If anyone wants me to achieve my dream as much as me it's her. Thank you for being the most important person in my life.

Check check, my final-final thank you goes to Nick Jenkins of Blookah for all the dope theme music you hear on this show. You can find more of his work at Soundcloud.com/Blookah.

I hope you have an amazing Thanksgiving and finish out the week strong. Keep showing up, keep putting in the work and keep creating. You got this.

 

Shownotes

]]> Give Thanks as Gratitude Is a Magnet for Attracting Opportunities Scotty Russell | Perspective-Collective 00:14:57 When you have gratitude in the mix, you attract countless opportunities in life. Give thanks for what you have to open the doors to new possibilities. This episode gives you several steps and book recommendations of how showing and focusing on gratitude can manifest a positive change in your life. When you have gratitude in the mix, you attract countless opportunities in life. Give thanks for what you have to open the doors to new possibilities. This episode gives you several steps and book recommendations of how showing and focusing on gratitude can manifest a positive change in your life. ray, of, joey, gratitude, grout, thanks, blookah, bearbower, lettering, pam, drunk, the, law, tierney, attraction, mawst, on, secret, colin true full 53 3939c325e40f40fcc8b50cdbca697d01 Mind the Gaps, Be Intentional & Break Borders - Pop-Up Crop Overview I'll level with you, I've been a bit of a conference whore in 2017. All for good reasons as I mentioned in episode 49, conferences help you find your people. Another reason is to scope out conferences that I'd like to speak at one day as not all conferences are the same.

As I wrap up 2017, I just attended my final conference of the year in Austin, TX. The event was the first Pop-Up Crop Conference held by my good friend Matt Dawson of Studio Gray / Stay Gray Pony Boy along with his wife, Ariadne. I've talked about Crop Conference in Baton Rouge in the past and had Matt on to tell his story in episode 37. Pop-Up Crop is a different story as it was a one-day event filled with powerhouse creatives who either spoke or taught a workshop.

The lineup was stacked with speakers like Jason Craig, Lauren Dickens, Steve Wolf, Brian Steely and Aaron Draplin. I had a chance to speak on the Goodtype Panel with Brooke Robinson (Goodtype creator, Bobby Dixon and Drew Lakin. Industry Print Shop not only sponsored the conference and afterparty but taught a workshop as well.

Plenty of good times were had and I'm always one who wants to channel my reflections into a summary. I feel the best way to do that is to relay some takeaways you can apply to your creative practices.

Here were my top 3 that I think will resonate with you too as you finish your week strong.

 

Mind the Gaps - Jason Craig

Jason Craig is another friend of the podcast and his episode 43 visit has been a listener favorite. The way he weaves his stories and analogies together is legendary. He finds a way to punch you in the gut with his humor yet still drop a ton of jaw-dropping value.

The one that stood out the most when he talked about "Minding the Gaps." Throughout your life and especially in your creative career, you're going to have plenty of times when you get knocked on your ass. These are the low gaps between the moments when things couldn't be going better.

Without these gaps, it's hard to appreciate when things go right. Those shitty times in between the highlights are the moments who shape who you become.

So when things aren't working in your favor, mind the gaps and know that better times are ahead of you.

Approach Every Day With Intention - Tony Diaz

Next up was my brother Tony Diaz, who's the head honcho in charge of Industry Print Shop. Tony is legitimately one of the most generous souls I've ever met and has an incredible story. I'll be having him on the show sooner than later as you need to know what's he's doing for the creative community.

Before he led a screen printing workshop, he gave a brief talk and dropped a little nugget.

Tony talked about how approaches each day with intention. This has helped him scale Industry to one of the biggest print shops in the nation.

Approaching each day with intention means having a plan and being focused. It also means having some enthusiasm and being ready to attack that goal or vision.

I want to challenge you to think about how you're approaching your work each day.

Are you winging shit or attacking it with intention?

Break Borders Between Life & Work - Lauren Dickens

The final takeaway comes from the insanely talented designer, Lauren Dickens.

She dropped a smorgasbord of takeaways accompanied by some of the most polished designed slides I've ever seen. To be frank, I've never been more jealous of someone's slide deck.

Her talking points ranged from:

  • The Power of Putting on Pants
  • Be in Charge of Your Own Version of Success
  • Your Work is a Wild Animal, Set it Free.

The one that caught my attention the most was "Break the Borders Between Life & Work." Basically stating that the things that make you unique make your work unique.

It parallels what Andy J. Miller preaches about finding yourself in your work on his Creative Pep Talk podcast.

So I ask you:

What are those things that are different about you that nobody else can replicate?

What are those weird quirks that make you you?

Those are the things that need to be showcased in your work and it's something I'm working on revealing more of as well.

Get Out of Your Bubble

I've talked about this in the past, but get outside of your little bubble. Attending conferences has easily been the one thing I can safely say has brought me the most opportunities.

The relationships you'll cultivate and the new skills you'll manifest will launch your creative career out of this stratosphere.

Pop-Up Crop was special and they have some big plans for the second one next year.

In the meantime, the full Crop is happening in Baton Rouge this April. The lineup just got released on CropBR.com and it's money.

I may or may not be teaching a workshop there too...

Shownotes

]]> Wed, 15 Nov 2017 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ I'll level with you, I've been a bit of a conference whore in 2017. All for good reasons as I mentioned in episode 49, conferences help you find your people. Another reason is to scope out conferences that I'd like to speak at one day as not all conferences are the same.

As I wrap up 2017, I just attended my final conference of the year in Austin, TX. The event was the first Pop-Up Crop Conference held by my good friend Matt Dawson of Studio Gray / Stay Gray Pony Boy along with his wife, Ariadne. I've talked about Crop Conference in Baton Rouge in the past and had Matt on to tell his story in episode 37. Pop-Up Crop is a different story as it was a one-day event filled with powerhouse creatives who either spoke or taught a workshop.

The lineup was stacked with speakers like Jason Craig, Lauren Dickens, Steve Wolf, Brian Steely and Aaron Draplin. I had a chance to speak on the Goodtype Panel with Brooke Robinson (Goodtype creator, Bobby Dixon and Drew Lakin. Industry Print Shop not only sponsored the conference and afterparty but taught a workshop as well.

Plenty of good times were had and I'm always one who wants to channel my reflections into a summary. I feel the best way to do that is to relay some takeaways you can apply to your creative practices.

Here were my top 3 that I think will resonate with you too as you finish your week strong.

 

Mind the Gaps - Jason Craig

Jason Craig is another friend of the podcast and his episode 43 visit has been a listener favorite. The way he weaves his stories and analogies together is legendary. He finds a way to punch you in the gut with his humor yet still drop a ton of jaw-dropping value.

The one that stood out the most when he talked about "Minding the Gaps." Throughout your life and especially in your creative career, you're going to have plenty of times when you get knocked on your ass. These are the low gaps between the moments when things couldn't be going better.

Without these gaps, it's hard to appreciate when things go right. Those shitty times in between the highlights are the moments who shape who you become.

So when things aren't working in your favor, mind the gaps and know that better times are ahead of you.

Approach Every Day With Intention - Tony Diaz

Next up was my brother Tony Diaz, who's the head honcho in charge of Industry Print Shop. Tony is legitimately one of the most generous souls I've ever met and has an incredible story. I'll be having him on the show sooner than later as you need to know what's he's doing for the creative community.

Before he led a screen printing workshop, he gave a brief talk and dropped a little nugget.

Tony talked about how approaches each day with intention. This has helped him scale Industry to one of the biggest print shops in the nation.

Approaching each day with intention means having a plan and being focused. It also means having some enthusiasm and being ready to attack that goal or vision.

I want to challenge you to think about how you're approaching your work each day.

Are you winging shit or attacking it with intention?

Break Borders Between Life & Work - Lauren Dickens

The final takeaway comes from the insanely talented designer, Lauren Dickens.

She dropped a smorgasbord of takeaways accompanied by some of the most polished designed slides I've ever seen. To be frank, I've never been more jealous of someone's slide deck.

Her talking points ranged from:

  • The Power of Putting on Pants
  • Be in Charge of Your Own Version of Success
  • Your Work is a Wild Animal, Set it Free.

The one that caught my attention the most was "Break the Borders Between Life & Work." Basically stating that the things that make you unique make your work unique.

It parallels what Andy J. Miller preaches about finding yourself in your work on his Creative Pep Talk podcast.

So I ask you:

What are those things that are different about you that nobody else can replicate?

What are those weird quirks that make you you?

Those are the things that need to be showcased in your work and it's something I'm working on revealing more of as well.

Get Out of Your Bubble

I've talked about this in the past, but get outside of your little bubble. Attending conferences has easily been the one thing I can safely say has brought me the most opportunities.

The relationships you'll cultivate and the new skills you'll manifest will launch your creative career out of this stratosphere.

Pop-Up Crop was special and they have some big plans for the second one next year.

In the meantime, the full Crop is happening in Baton Rouge this April. The lineup just got released on CropBR.com and it's money.

I may or may not be teaching a workshop there too...

Shownotes

]]> Mind the Gaps, Be Intentional & Break Borders - Pop-Up Crop Overview Scotty Russell | Perspective-Collective 00:15:03 After attending Pop-Up Crop in Austin, TX, I felt inspired and fired up to finish up the year strong. I'm sharing my top 3 takeaways from designers like Jason Craig, Tony Diaz and Lauren Dickens. You'll be sure to have a creative pep in your step to finish the week. After attending Pop-Up Crop in Austin, TX, I felt inspired and fired up to finish up the year strong. I'm sharing my top 3 takeaways from designers like Jason Craig, Tony Diaz and Lauren Dickens. You'll be sure to have a creative pep in your step to finish the week. stay, diaz, popup, tony, jason, craig, dawson, conference, lauren, blookah, ponyboy, ariadne, crop, studio, dickens, gray, matt true full 52 9457e32f5567802e351b788527ec697b Focus on the Next Play | When Creativity & Sports Collide Focus on the Next Play

Back in the day, I played wide receiver for my high school football team. On a cold Friday night under the lights, we hosted the Cedar Rapids Kennedy Cougars. It was a big game for me as it was one of my final senior home games and I was trying to get recruited to play college ball.

Everything started off great for us as I caught a few catches on the opening drive and we scored on the first possession. After that, things started to fall apart.

On the next drive, I dropped an easy pass and began getting in my own head. I dropped the ball again a few plays later which was completely out of character as I had around two drops the entire season.

Self-Destructing

Finally, I had a complete breakdown. They punted it on 4th down and as I was back deep to receive the kick. I remember watching the ball hang in the air forever as it soared toward me. It felt like an eternity and gave me plenty of time to psych myself out that I could drop it...which is exactly what I did. I ended up muffing the punt which Kennedy recovered for a touchdown.

I remember laying on the ground embarrassed, wishing that I could sink into the ground and disappear forever. My confidence was destroyed and my self-destructing behavior was contagious as we got routed like 50-7. While most people don't remember that night as vividly as I do, that was the moment I realize I could get in my own head and let my mind run rampant.

Despite this game, I still got recruited to play football at Wartburg College. Throughout my four years, something our coaches drilled into our heads was "focus on the next play." If I would've had this mindset back on that Friday night under the lights, I would've been able to bounce back after that first dropped pass.

When Creativity & Sports Collide

"Focus on the next play" is something you'll hear the greatest athletes of all time refer to. Whether it's Micahel Jordan, Tom Brady, Kobe Bryant or Peyton Manning, it holds true for all of them.

You don't have to be a hall of fame athlete to adopt this mentality. It's so simple and I've slowly begun to realize how this mantra can impact my life (and yours) as a creative.

I've been blessed to experience both worlds of being a hybrid jock and creative. There's a lot of overlap when it comes to showing up and becoming the best version of yourself on the field or in your work.

In football, focusing on the next play meant letting go of what I possibly probably screwed up in the past and aiming my attention at the next opportunity.

If I dropped a pass, missed a block or screwed up an assignment, I have the ability to respond and make up for it the next play.

As an artist and designer, focusing on the next play means learning from and improving on the last piece or project I kicked out.

If this drawing flopped on Instagram or the client didn't vibe to any of my first mocks, I have the ability to get back to the drawing board.

Fuck Up Often

If you're like me, you often get caught up in the "what ifs" in life.

Like "what if" I wouldn't have dropped the first pass against Kennedy? Would I have avoided self-destructing and helped my team make it a closer game?

More recently it's like, "what if" I would've posted at a different time, used a different lettering style or different idea all together? Would it have gotten more engagement or would the client have loved the first mock?

I'm slowly learning that dwelling on the "what ifs" in your past will get you nowhere. To me, it seems to only depress and discourage me from focusing on the next play.

If you're like me, your past is littered with failures. Getting your hands on the Neuralyzer from Men in Black would be great to erase those mistakes. However, this is the real world and unfortunately, that doesn't exist. In the meantime, do what Tara Victoria suggested in episode 50, "Fuck up and fuck up often."

Bouncing Back & Sticking With It

Adopting this next play mentality as a creative encourages you to fuck up and fail as much as you can.

It's about constantly kicking out work with the goal of experimenting, evolving and growing throughout the process.

It's not about getting caught up in the "what ifs" and chasing perfectionism.

Focusing on the next play is about bouncing back and responding. Especially when something didn't go the way you had hoped or planned.

I'm a believer that sticking with it even when it isn't convenient will present another opportunity. Even if you muffed the punt the first time around.

I want to encourage you to adopt a 'sportsball' mentality and focus on the next play.

It's hard to catch your big break when you're dwelling on the "what ifs."

Shownotes

]]> Wed, 8 Nov 2017 11:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Focus on the Next Play

Back in the day, I played wide receiver for my high school football team. On a cold Friday night under the lights, we hosted the Cedar Rapids Kennedy Cougars. It was a big game for me as it was one of my final senior home games and I was trying to get recruited to play college ball.

Everything started off great for us as I caught a few catches on the opening drive and we scored on the first possession. After that, things started to fall apart.

On the next drive, I dropped an easy pass and began getting in my own head. I dropped the ball again a few plays later which was completely out of character as I had around two drops the entire season.

Self-Destructing

Finally, I had a complete breakdown. They punted it on 4th down and as I was back deep to receive the kick. I remember watching the ball hang in the air forever as it soared toward me. It felt like an eternity and gave me plenty of time to psych myself out that I could drop it...which is exactly what I did. I ended up muffing the punt which Kennedy recovered for a touchdown.

I remember laying on the ground embarrassed, wishing that I could sink into the ground and disappear forever. My confidence was destroyed and my self-destructing behavior was contagious as we got routed like 50-7. While most people don't remember that night as vividly as I do, that was the moment I realize I could get in my own head and let my mind run rampant.

Despite this game, I still got recruited to play football at Wartburg College. Throughout my four years, something our coaches drilled into our heads was "focus on the next play." If I would've had this mindset back on that Friday night under the lights, I would've been able to bounce back after that first dropped pass.

When Creativity & Sports Collide

"Focus on the next play" is something you'll hear the greatest athletes of all time refer to. Whether it's Micahel Jordan, Tom Brady, Kobe Bryant or Peyton Manning, it holds true for all of them.

You don't have to be a hall of fame athlete to adopt this mentality. It's so simple and I've slowly begun to realize how this mantra can impact my life (and yours) as a creative.

I've been blessed to experience both worlds of being a hybrid jock and creative. There's a lot of overlap when it comes to showing up and becoming the best version of yourself on the field or in your work.

In football, focusing on the next play meant letting go of what I possibly probably screwed up in the past and aiming my attention at the next opportunity.

If I dropped a pass, missed a block or screwed up an assignment, I have the ability to respond and make up for it the next play.

As an artist and designer, focusing on the next play means learning from and improving on the last piece or project I kicked out.

If this drawing flopped on Instagram or the client didn't vibe to any of my first mocks, I have the ability to get back to the drawing board.

Fuck Up Often

If you're like me, you often get caught up in the "what ifs" in life.

Like "what if" I wouldn't have dropped the first pass against Kennedy? Would I have avoided self-destructing and helped my team make it a closer game?

More recently it's like, "what if" I would've posted at a different time, used a different lettering style or different idea all together? Would it have gotten more engagement or would the client have loved the first mock?

I'm slowly learning that dwelling on the "what ifs" in your past will get you nowhere. To me, it seems to only depress and discourage me from focusing on the next play.

If you're like me, your past is littered with failures. Getting your hands on the Neuralyzer from Men in Black would be great to erase those mistakes. However, this is the real world and unfortunately, that doesn't exist. In the meantime, do what Tara Victoria suggested in episode 50, "Fuck up and fuck up often."

Bouncing Back & Sticking With It

Adopting this next play mentality as a creative encourages you to fuck up and fail as much as you can.

It's about constantly kicking out work with the goal of experimenting, evolving and growing throughout the process.

It's not about getting caught up in the "what ifs" and chasing perfectionism.

Focusing on the next play is about bouncing back and responding. Especially when something didn't go the way you had hoped or planned.

I'm a believer that sticking with it even when it isn't convenient will present another opportunity. Even if you muffed the punt the first time around.

I want to encourage you to adopt a 'sportsball' mentality and focus on the next play.

It's hard to catch your big break when you're dwelling on the "what ifs."

Shownotes

]]> Focus on the Next Play | When Creativity & Sports Collide Scotty Russell | Perspective-Collective 00:14:03 Sports and creativity have more in common than you think. Focusing on the next play means bouncing back and responding when something doesn't go as planned. Sports and creativity have more in common than you think. Focusing on the next play means bouncing back and responding when something doesn't go as planned. tara, the, wartburg, years, victoria, blookah, banner, college true full 51 a968e5cc91323e7745674ad24af20f14 Brad Weaver & Tara Victoria of The Banner Years & The Shore Ready to Dance?

As you know I want this show to encourage you to carve out time to build something for yourself whether that’s outside a day job or other life commitments. This show also exists to have the hard conversations we as creatives find it easier to neglect.

Today is definitely one of those hard conversations but I think it’s extremely important to bring to light. As you know I deal with anxiety every day, but other times I go through episodes of brain fog and depression. These used to be things I never talked about, but sharing it helps me work through them and allows people like you to know you’re not alone.

This is the exact reason for having today’s guest Brad Weaver and Tara Victoria on the show.

These two are partners that live in Atlanta doing Content Strategy, product design and branding for lifestyle brands through their business The Banner Years. Recently we linked up at Circles Conference as they were the keynote closing talk.

The Shore: Be a Lighthouse

The focus of the talk was to bring awareness to their new side project, The Shore. The Shore is a metaphor in which we’ll talk more in depth about in this episode. They spoke about the hard topics of being a creative and dealing with vulnerability, comparison, anxiety and depression. Safe to say their talk had the room captivated and left the attendees leaving on a note of solidarity.

I jumped at the opportunity to get them on the show so we could continue this conversation.

In this episode they:

  • Cover the scientific link between creatives with anxiety and depression
  • Discuss creating a community of solidarity over isolated individuals
  • Give a ton of practical tips on how to battle comparison and becoming your most authentic self

I hope this episode lets you know that you’re not alone while giving you steps towards working through whatever it is you’re dealing with.

Key Takeaways

Want to Support the Show?

]]> Wed, 25 Oct 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Ready to Dance?

As you know I want this show to encourage you to carve out time to build something for yourself whether that’s outside a day job or other life commitments. This show also exists to have the hard conversations we as creatives find it easier to neglect.

Today is definitely one of those hard conversations but I think it’s extremely important to bring to light. As you know I deal with anxiety every day, but other times I go through episodes of brain fog and depression. These used to be things I never talked about, but sharing it helps me work through them and allows people like you to know you’re not alone.

This is the exact reason for having today’s guest Brad Weaver and Tara Victoria on the show.

These two are partners that live in Atlanta doing Content Strategy, product design and branding for lifestyle brands through their business The Banner Years. Recently we linked up at Circles Conference as they were the keynote closing talk.

The Shore: Be a Lighthouse

The focus of the talk was to bring awareness to their new side project, The Shore. The Shore is a metaphor in which we’ll talk more in depth about in this episode. They spoke about the hard topics of being a creative and dealing with vulnerability, comparison, anxiety and depression. Safe to say their talk had the room captivated and left the attendees leaving on a note of solidarity.

I jumped at the opportunity to get them on the show so we could continue this conversation.

In this episode they:

  • Cover the scientific link between creatives with anxiety and depression
  • Discuss creating a community of solidarity over isolated individuals
  • Give a ton of practical tips on how to battle comparison and becoming your most authentic self

I hope this episode lets you know that you’re not alone while giving you steps towards working through whatever it is you’re dealing with.

Key Takeaways

Want to Support the Show?

]]> Brad Weaver & Tara Victoria of The Banner Years & The Shore Scotty Russell | Perspective-Collective 00:58:09 Brad Weaver and Tara Victoria of The Banner Years recently created a side project that's focused on mental health within the creative community. This project is called The Shore and is dedicated to providing resources to those wanting to deal or learn about the connection of creatives living with anxiety and depression. They also have a passion for helping creatives be vulnerable, fight comparison and accept their true authentic selves within their story. Brad Weaver and Tara Victoria of The Banner Years recently created a side project that's focused on mental health within the creative community. This project is called The Shore and is dedicated to providing resources to those wanting to deal or learn about the connection of creatives living with anxiety and depression. They also have a passion for helping creatives be vulnerable, fight comparison and accept their true authentic selves within their story. victoria, years, tara, brad, the, banner, weaver, book, creative, truth, shore true full 50 d3eeaf46088a5f009ea670b8770bf6d1 Find Your People - 7 Takeaways From Attending Creative Works Creatives are Dangerous

I'm a small city dude from Iowa and I need to get out of my bubble to find my people. I find my people by getting out of my comfort zone and heading to conferences across the United States.

This past week, I flew solo to Creative Works Conference in Memphis, TN. I heard great things about the conference last year so I kept it on my radar. When they finally dropped the lineup, I literally bought my attendee ticket along with workshops within 10 minutes.

In my personal opinion, this lineup was stacked. Josh Horton and Dan Price did an incredible job putting this together. I got to take workshops with lettering legends Ken Barber and Erik Marinovich for only $5o a piece! The speakers were some of the people I looked up to most including Ken, Erik, Andy J. Miller of the Creative Pep Talk Podcast, Ghostly Ferns, Rogie King & Justin Mezzell of Super Team Deluxe to name a few.

Not to mention the vendor market flooded with goods from Strawcastle, Josh Emrich, Clark Orr, Mama's Sauce, French Paper, Oxford Pennant, etc.

Did I mention outside of pizza that BBQ was my second favorite food because I smashed a ton of that too?

As the cool kids of our country would say, this conference was lit.

While I'm worn out from travel, I wanted to make sure I documented some of the biggest takeaways I got from the speakers. Here are my top 7 that I think will greatly benefit you as well.

Let's get started.

  1. Get Off the Floor

Leading off to bat was one of my biggest inspirations, Andy J. Miller of the Creative Pep Talk Podcast. Andy's talk was witty, funny and emotional. Basically everything great that you've come to expect from him on his podcast.

His talk was powerful, but the biggest call to action that stood out to me was from his "Get Off the Floor" segment. We have to face the truth that we're always going to get knocked down and constantly doubt our creative abilities. You can either lay on the floor and take it, or you can get up, make stuff and keep going.

You have to get off the floor not only yourself but for others as well. He followed this up by stating: "You can't help the world thrive if you're not thriving."

Safe to say he put a creative pep in all of our steps and set the tone for the conference.

  1. Slow & Steady Grind

Next up was Odin Clack from Odin Leather Goods. What stuck out to me was his self-awareness, patience, commitment and work ethic of running his own side hustle outside of his day job.

Something I struggle with is feeling I have to have it all figured out now, but what am I rushing for? Odin reminds himself daily to focus on the slow and steady grind and enjoy the process along the way.

  1. Pioneers Take All the Arrows

Austin Dunbar of Durham Brand & Co. filled in due to a last-minute speaker conflict and he absolutely murdered his talk.

One of the things that stuck with me was when he said: "Pioneers take all the arrows." As creatives, we are called to take risks and we have to be willing to make sacrifices. When you share your work or take a stand for something you believe in, people will be waiting in line to scrutinize and critique if they don't understand or accept what you're doing.

As a pioneer or someone who is trying to build something bigger than themselves, it's important to keep pressing on and pathing the way for others.

  1. Relationship > Reward

Jesse Bryan of the Belief Agency had one of those talks that spoke to my core. I admit it, his storytelling and well-timed statistics he peppered in choked me up at times.

His talk was all about service and that we need to put our focus on the relationship instead of the reward. For example being motivated for the quick sale instead of over-serving and creating a loyal customer relationship.

He instilled in us that we all have the ability to be great through the words of Martin Luther King Jr.: "Anyone can be great because anyone can serve."

  1. You're Not Done Making Bad Work

Not only are Rogie King & Justin Mezzell extremely talented and know how to party, but they are insanely generous and empathetic individuals.

Their talk centered around building friendships and not "networks." Cultivating meaningful friendships is a by-product of getting uncomfortable and reaching out to people.

They also drove the point home that putting yourself out their takes guts and that you're never done making bad work. I definitely left their talk ready to hug everyone and take a shot of Bourbon.

  1. Never Settle & Change Your Style

Erik Marinovich is one of the coolest cats and down to earth people I think I've ever encountered. Everyone loves this dude not only because of his work but due to his infectious personality and how he lifts everyone up around him.

I'd have to say his talk was my favorite as he combined lettering with the evolution of hip-hop culture. He gave a lot of great takeaways but what hit home the most was his point of, "Never settle and constantly change your style."

I struggle with the fact that my work is all over the place and I don't have a set defined style like you see on hyper-curated Instagram accounts. It was encouraging to know it's perfectly okay and that I have to keep pushing my limits with experimentation.

If I draw small all the time, I need to push myself to draw bigger. If I use ink pens all the time, I need to push myself to experiment with a paintbrush.

Between his workshop and talk, he left me determined to push the boundaries of what I'm able to create and to keep developing my style.

  1. Learn to Love the Crust

Confession, I've never been to a talk where the speaker didn't use a slide presentation and it raised some concerns. However, Ashley Ford definitely didn't need them as she held the audience captivated with her storytelling and moments of comic relief.

The key to her talk was about being vulnerable and sharing your story. Something that really stood out to me was her point about loving the worst thing about yourself and others. She called it "Learn to love the crust of a motherfucker."

She closed the conference down encouraging us to tell the story that you're scared to tell. No matter what, you're affecting somebody's day.

Find Your People

Do you feel alone with your struggle?

Do you feel isolated in your own world with no idea how to push your creative career forward?

If so, you need to find your people at conferences.

See this as an investment in yourself and your creative future.

There are people out there dealing with the same demons as you.

There are people out there who nerd out obsessively over the same things as you.

You can find these people at conferences.

You owe it to yourself to get out of your comfort zone and find your people at a place like Creative Works Conference.

Want to Support the Show?

]]> Wed, 11 Oct 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Creatives are Dangerous

I'm a small city dude from Iowa and I need to get out of my bubble to find my people. I find my people by getting out of my comfort zone and heading to conferences across the United States.

This past week, I flew solo to Creative Works Conference in Memphis, TN. I heard great things about the conference last year so I kept it on my radar. When they finally dropped the lineup, I literally bought my attendee ticket along with workshops within 10 minutes.

In my personal opinion, this lineup was stacked. Josh Horton and Dan Price did an incredible job putting this together. I got to take workshops with lettering legends Ken Barber and Erik Marinovich for only $5o a piece! The speakers were some of the people I looked up to most including Ken, Erik, Andy J. Miller of the Creative Pep Talk Podcast, Ghostly Ferns, Rogie King & Justin Mezzell of Super Team Deluxe to name a few.

Not to mention the vendor market flooded with goods from Strawcastle, Josh Emrich, Clark Orr, Mama's Sauce, French Paper, Oxford Pennant, etc.

Did I mention outside of pizza that BBQ was my second favorite food because I smashed a ton of that too?

As the cool kids of our country would say, this conference was lit.

While I'm worn out from travel, I wanted to make sure I documented some of the biggest takeaways I got from the speakers. Here are my top 7 that I think will greatly benefit you as well.

Let's get started.

  1. Get Off the Floor

Leading off to bat was one of my biggest inspirations, Andy J. Miller of the Creative Pep Talk Podcast. Andy's talk was witty, funny and emotional. Basically everything great that you've come to expect from him on his podcast.

His talk was powerful, but the biggest call to action that stood out to me was from his "Get Off the Floor" segment. We have to face the truth that we're always going to get knocked down and constantly doubt our creative abilities. You can either lay on the floor and take it, or you can get up, make stuff and keep going.

You have to get off the floor not only yourself but for others as well. He followed this up by stating: "You can't help the world thrive if you're not thriving."

Safe to say he put a creative pep in all of our steps and set the tone for the conference.

  1. Slow & Steady Grind

Next up was Odin Clack from Odin Leather Goods. What stuck out to me was his self-awareness, patience, commitment and work ethic of running his own side hustle outside of his day job.

Something I struggle with is feeling I have to have it all figured out now, but what am I rushing for? Odin reminds himself daily to focus on the slow and steady grind and enjoy the process along the way.

  1. Pioneers Take All the Arrows

Austin Dunbar of Durham Brand & Co. filled in due to a last-minute speaker conflict and he absolutely murdered his talk.

One of the things that stuck with me was when he said: "Pioneers take all the arrows." As creatives, we are called to take risks and we have to be willing to make sacrifices. When you share your work or take a stand for something you believe in, people will be waiting in line to scrutinize and critique if they don't understand or accept what you're doing.

As a pioneer or someone who is trying to build something bigger than themselves, it's important to keep pressing on and pathing the way for others.

  1. Relationship > Reward

Jesse Bryan of the Belief Agency had one of those talks that spoke to my core. I admit it, his storytelling and well-timed statistics he peppered in choked me up at times.

His talk was all about service and that we need to put our focus on the relationship instead of the reward. For example being motivated for the quick sale instead of over-serving and creating a loyal customer relationship.

He instilled in us that we all have the ability to be great through the words of Martin Luther King Jr.: "Anyone can be great because anyone can serve."

  1. You're Not Done Making Bad Work

Not only are Rogie King & Justin Mezzell extremely talented and know how to party, but they are insanely generous and empathetic individuals.

Their talk centered around building friendships and not "networks." Cultivating meaningful friendships is a by-product of getting uncomfortable and reaching out to people.

They also drove the point home that putting yourself out their takes guts and that you're never done making bad work. I definitely left their talk ready to hug everyone and take a shot of Bourbon.

  1. Never Settle & Change Your Style

Erik Marinovich is one of the coolest cats and down to earth people I think I've ever encountered. Everyone loves this dude not only because of his work but due to his infectious personality and how he lifts everyone up around him.

I'd have to say his talk was my favorite as he combined lettering with the evolution of hip-hop culture. He gave a lot of great takeaways but what hit home the most was his point of, "Never settle and constantly change your style."

I struggle with the fact that my work is all over the place and I don't have a set defined style like you see on hyper-curated Instagram accounts. It was encouraging to know it's perfectly okay and that I have to keep pushing my limits with experimentation.

If I draw small all the time, I need to push myself to draw bigger. If I use ink pens all the time, I need to push myself to experiment with a paintbrush.

Between his workshop and talk, he left me determined to push the boundaries of what I'm able to create and to keep developing my style.

  1. Learn to Love the Crust

Confession, I've never been to a talk where the speaker didn't use a slide presentation and it raised some concerns. However, Ashley Ford definitely didn't need them as she held the audience captivated with her storytelling and moments of comic relief.

The key to her talk was about being vulnerable and sharing your story. Something that really stood out to me was her point about loving the worst thing about yourself and others. She called it "Learn to love the crust of a motherfucker."

She closed the conference down encouraging us to tell the story that you're scared to tell. No matter what, you're affecting somebody's day.

Find Your People

Do you feel alone with your struggle?

Do you feel isolated in your own world with no idea how to push your creative career forward?

If so, you need to find your people at conferences.

See this as an investment in yourself and your creative future.

There are people out there dealing with the same demons as you.

There are people out there who nerd out obsessively over the same things as you.

You can find these people at conferences.

You owe it to yourself to get out of your comfort zone and find your people at a place like Creative Works Conference.

Want to Support the Show?

]]> Find Your People - 7 Takeaways From Attending Creative Works Scotty Russell | Perspective-Collective 00:21:04 It can be hard to find your people when you're isolated in your little bubble. Conferences like Creative Works are key to getting out of your comfort zone building the right relationships to have a thriving creative career. It can be hard to find your people when you're isolated in your little bubble. Conferences like Creative Works are key to getting out of your comfort zone building the right relationships to have a thriving creative career. co, king, ashley, mamas, justin, horton, barber, josh, goods, ford, ken, podcast, ghostly, price, bryan, andy, marinovich, pennant, sauce, odin, deluxe, erik, pep, oxford, durham, miller, talk, leather, ferns, team, j, works, creative, jesse, conference, brand, french, dan, super, paper true full 49 da678011e8755b4c3c72a792b7ca587c Split Focus: Superman Syndrome & Being Blinded By the "Hustle" Split Focus & Superman Syndrome

I feel I’m pretty in touch with my audience at times. I know the majority of my listeners and readers are trying to figure out where to start or how to continue pursuing their creative work. I basically just said it in my intro.

The reoccurring pattern from my newsletter shows people like you want to know how to make time to focus on something outside of your daily commitments.

Today, I was going to write about the power of focusing on a project that you both enjoy and are relatively good at.

I wanted to write about how to get started with experimenting and catching a pulse to see if it was the right direction to pursue. However, this ended up turning into me possibly oversharing how my split focus has guided me to the current roadblock I’ve found myself at.

Yes, I’m going to share the benefits of what focus can do for your creative pursuits, but I'm no expert. I fell I can best share how split focus and doing too much can negatively impact your life as well.

Poop on a Plate

I’ll admit it, I’m a wizard at piling shit high on my plate (I can't help but imagine a poop emoji on a plate). It’s been a blessing and more recently a curse in my life.

I’ve had this Superman Syndrome mentality that I could do it all dating way back to high school.

It started with a car accident my sophomore year resulting in me having to get a job at the age of 15. From there, I held down that job of pushing in carts at Hy-Vee while attending after-school programs and playing multiple sports.

I was excelling in school, standing out in sports, getting awards all while making some side cheddar. What couldn’t I accomplish in a day?

This mentality carried throughout college. My crazy ass was holding down my job at Hy-Vee, working an internship, playing / coaching football while having an overloaded course schedule with night classes.

With how much this private school was charging per semester, graduating in 4 years was my only option. Bring on the challenge and premature grey hairs—I can handle it.

Doing all the things and succeeding in them was my definition of success. I caught hits of dopamine chasing that ‘productivity high’ and I wanted people to know how busy I was.

I was the king of focus, split focus that is and it was a blessing in the beginning.

The Value of Focus

Here is where I want to tell you the value of finding one thing to focus on that you not only enjoy, but you’re good at too. (I can't recommend the book Essentialism enough if you want to learn more.)

Yet, somewhere in there, I’d be full of shit as I’m horrible at focusing on only one thing as I’ve wired myself to think I could do it all.

When it boils down to it, yes, it’s extremely important to have something to work towards each day. Giving your attention to something you both enjoy and are good at can radically impact your life and others in a positive way.

The thing I pour my soul into every day is Perspective-Collective. It started as a small side project back in April 2014 for me to create art under as I talk about in Episode 28: Make Your Name Mean Something.

Over the years it began to take on a mind of its own. It's since opened up new paths of opportunity such as blogging, speaking, teaching, freelancing and now podcasting.

Having something to focus on used to be an issue in the past. It had me feeling lost in my lackluster day-to-day routine. That lack of focus has since blossomed into an issue of split focus and spreading myself too thin.

Imagine the smallest slice of butter that you're trying to cover a massive piece of bread with and that's me.

There are so many things I like to do and want to accomplish, but there’s never enough time to pursue them all equally outside the day job...I'm sure you've said this a million times to yourself.

Queue the dreaded elimination game or as Stephen King says,_ "Kill Your Darlings."_

Killing Your Darlings

Here’s a breakdown of everything I do under Perspective-Collective. I’m trying to be as transparent as possible so you can see how I struggle to find the essential thing(s) to focus on while eliminating the non-essential.

  1. Podcast - 50%
  2. Freelance - 20%
  3. Personal Work - 12.5%
  4. Speaking - 12.5%
  5. Teaching - 5%

You have no idea how badly I want to get back to doing the podcast weekly. I feel if I was 90% all-in on the podcast, I could significantly grow it at a faster pace. Yet going all in on the podcast has its consequences that I’m not sure I'm ready for.

While my day job covers the basic costs of my day-to-day living, taking on freelance with the right projects is too hard to pass on. I have an absurd amount of student loans and other debt looming over me. Making time for freelance slowly works me toward some type of future financial freedom.

Personal work is what keeps me sane and allows me to find myself in my work and experiment. Sadly, there isn’t a whole lot of time for it.

Speaking gives me the largest platform to share my ideas and connect with people like you. However, the amount of time I invest in planning, preparation, practice and traveling takes a lot of time away from other things.

Teaching allows me to discover things I like to help people learn and possibly monetize with an additional revenue stream.

I realize I'm doing too much and one of the darlings I had to kill recently was my weekly Fresh Slice Friday pizza drawings on my @pizzadrawingsonly account. It was personal work but it was taking too much time away from the podcast, freelance and time that could be spent with my wife.

Killing my darlings is hard, but the essential tasks matter most. This is something I battle against daily as I want to do it all.

Catching a Pulse

I'm only 29 and I need to remind myself that it's okay to not have it all figured out yet. Everything I’m doing is one massive experiment in trying to find ways to elevate Perspective-Collective to my full-time job...and dammit, I'll make it happen someday.

Progress is progress. If my experiments with teaching aren’t catching the right pulse, then that’ll be on the chopping block to narrow my focus and free up time. Right now, I don’t know so I’m going to continue to dip my toes and test out the water.

I share this with you so you can see the various levels of focus and the opposing side of focusing on too much.

While me venting about split focus may seem like a very basic issue, it goes a lot deeper and does more damage behind the scenes.

Let's peel another layer of the onion and get real. This is probably the oversharing section...

Do Less, But Better...Not Really Though

Funny story, I started the New Year off with the motto, “Do less, but better.” I even wrote that shit large as hell on a whiteboard as a daily reminder. That whiteboard was then stashed in my closet 4 months into the New Year...whoops.

While I’ve become increasingly aware of my Superhero Syndrome, changing and acting on it is another story.

It’s safe to say I’m borderline obsessed with Perspective-Collective and the multiple channels of what I can create under it.

I want to do _all _the things.

I tell myself that I got a late start in discovering what I was capable of so now I need to double down on my ‘hustle’ to catch up.

There’s that buzzword ‘hustle.’ That word is trouble.

I was blinded by the 'hustle' and the progress and possibilities of Perspective-Collective. It caused me to lose sight of the bigger picture of what was at stake.

I’ve learned the hard way that I was neglecting and damaging relationships with people that mean the most to me like Emily, my family and close friends.

There grew an absence of date nights and being physically, mentally and emotionally present with my wife. My family began to expect me to not show up to functions anymore. The phone calls and invites to parties and gatherings with my friends slowly disappeared.

Here I am, trying to convince myself and Emily that I’m 'hustling' my ass off now in the present so we don’t have to work so hard in the future.

Who am I kidding, this was total bullshit.

In reality, this was an excuse for me to disconnect from the real world and work on making my dream job a full-time reality.

It’s fun.

It doesn’t feel like work.

People shower me in affirmations sometimes when I share my work.

I'd be crazy to not invest all my time in this pursuit right?

This Superman Syndrome has created a trap and I’ve been trying to claw my way out of the hole I dug for myself.

Refocusing On What Matters

Progress started by admitting to myself then owning up to it with multiple long conversations with my wife. She wanted to be supportive and not be the person to tear me away from my dream, but hearing her side of things really put things in perspective of how selfish I’ve been.

With my hectic travel schedule lately, we’ve been making more intentional date nights and uninterrupted time together. She’s been amazing and insanely forgiving...I owe her everything for that.

I’ve since been attending every family function possible to reconnect with everyone. That means even all the niece and nephew birthdays no matter how many hours away they are on a weekend. Editing the podcast can come at another time.

I’ve also start reconnecting with my local circle of friends who I hadn’t seen in months. Making time for football on Sundays, drinks, dinners and low-key hanging has been great.While some friendships are gone, the ones that matter are still around.

I still have a hard time accepting that I can’t do it all because if I have open time, it takes everything in me not to schedule something to fill it.

I share all this because I want you to find something to focus on that lights you up. However, I want you to see that there's gotta be a balance as tunnel vision on a dream can do damage.

You can’t do it all.

Trying to do so comes at the expense of neglecting other things in your life.

Imagine building an empire for yourself only to turn around and have no one to share it with?

That’s the shit that scares me and what I try to keep top of mind each day.

Key Takeaways

  • Doing all the things is not a sound definition of success.
  • Giving your attention to something you both enjoy and are good at can radically impact your life and others in a positive way.
  • There's gotta be a balance as tunnel vision on a dream can do damage.
  • Imagine building an empire for yourself only to turn around and have no one to share it with?
]]> Wed, 27 Sep 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Split Focus & Superman Syndrome

I feel I’m pretty in touch with my audience at times. I know the majority of my listeners and readers are trying to figure out where to start or how to continue pursuing their creative work. I basically just said it in my intro.

The reoccurring pattern from my newsletter shows people like you want to know how to make time to focus on something outside of your daily commitments.

Today, I was going to write about the power of focusing on a project that you both enjoy and are relatively good at.

I wanted to write about how to get started with experimenting and catching a pulse to see if it was the right direction to pursue. However, this ended up turning into me possibly oversharing how my split focus has guided me to the current roadblock I’ve found myself at.

Yes, I’m going to share the benefits of what focus can do for your creative pursuits, but I'm no expert. I fell I can best share how split focus and doing too much can negatively impact your life as well.

Poop on a Plate

I’ll admit it, I’m a wizard at piling shit high on my plate (I can't help but imagine a poop emoji on a plate). It’s been a blessing and more recently a curse in my life.

I’ve had this Superman Syndrome mentality that I could do it all dating way back to high school.

It started with a car accident my sophomore year resulting in me having to get a job at the age of 15. From there, I held down that job of pushing in carts at Hy-Vee while attending after-school programs and playing multiple sports.

I was excelling in school, standing out in sports, getting awards all while making some side cheddar. What couldn’t I accomplish in a day?

This mentality carried throughout college. My crazy ass was holding down my job at Hy-Vee, working an internship, playing / coaching football while having an overloaded course schedule with night classes.

With how much this private school was charging per semester, graduating in 4 years was my only option. Bring on the challenge and premature grey hairs—I can handle it.

Doing all the things and succeeding in them was my definition of success. I caught hits of dopamine chasing that ‘productivity high’ and I wanted people to know how busy I was.

I was the king of focus, split focus that is and it was a blessing in the beginning.

The Value of Focus

Here is where I want to tell you the value of finding one thing to focus on that you not only enjoy, but you’re good at too. (I can't recommend the book Essentialism enough if you want to learn more.)

Yet, somewhere in there, I’d be full of shit as I’m horrible at focusing on only one thing as I’ve wired myself to think I could do it all.

When it boils down to it, yes, it’s extremely important to have something to work towards each day. Giving your attention to something you both enjoy and are good at can radically impact your life and others in a positive way.

The thing I pour my soul into every day is Perspective-Collective. It started as a small side project back in April 2014 for me to create art under as I talk about in Episode 28: Make Your Name Mean Something.

Over the years it began to take on a mind of its own. It's since opened up new paths of opportunity such as blogging, speaking, teaching, freelancing and now podcasting.

Having something to focus on used to be an issue in the past. It had me feeling lost in my lackluster day-to-day routine. That lack of focus has since blossomed into an issue of split focus and spreading myself too thin.

Imagine the smallest slice of butter that you're trying to cover a massive piece of bread with and that's me.

There are so many things I like to do and want to accomplish, but there’s never enough time to pursue them all equally outside the day job...I'm sure you've said this a million times to yourself.

Queue the dreaded elimination game or as Stephen King says,_ "Kill Your Darlings."_

Killing Your Darlings

Here’s a breakdown of everything I do under Perspective-Collective. I’m trying to be as transparent as possible so you can see how I struggle to find the essential thing(s) to focus on while eliminating the non-essential.

  1. Podcast - 50%
  2. Freelance - 20%
  3. Personal Work - 12.5%
  4. Speaking - 12.5%
  5. Teaching - 5%

You have no idea how badly I want to get back to doing the podcast weekly. I feel if I was 90% all-in on the podcast, I could significantly grow it at a faster pace. Yet going all in on the podcast has its consequences that I’m not sure I'm ready for.

While my day job covers the basic costs of my day-to-day living, taking on freelance with the right projects is too hard to pass on. I have an absurd amount of student loans and other debt looming over me. Making time for freelance slowly works me toward some type of future financial freedom.

Personal work is what keeps me sane and allows me to find myself in my work and experiment. Sadly, there isn’t a whole lot of time for it.

Speaking gives me the largest platform to share my ideas and connect with people like you. However, the amount of time I invest in planning, preparation, practice and traveling takes a lot of time away from other things.

Teaching allows me to discover things I like to help people learn and possibly monetize with an additional revenue stream.

I realize I'm doing too much and one of the darlings I had to kill recently was my weekly Fresh Slice Friday pizza drawings on my @pizzadrawingsonly account. It was personal work but it was taking too much time away from the podcast, freelance and time that could be spent with my wife.

Killing my darlings is hard, but the essential tasks matter most. This is something I battle against daily as I want to do it all.

Catching a Pulse

I'm only 29 and I need to remind myself that it's okay to not have it all figured out yet. Everything I’m doing is one massive experiment in trying to find ways to elevate Perspective-Collective to my full-time job...and dammit, I'll make it happen someday.

Progress is progress. If my experiments with teaching aren’t catching the right pulse, then that’ll be on the chopping block to narrow my focus and free up time. Right now, I don’t know so I’m going to continue to dip my toes and test out the water.

I share this with you so you can see the various levels of focus and the opposing side of focusing on too much.

While me venting about split focus may seem like a very basic issue, it goes a lot deeper and does more damage behind the scenes.

Let's peel another layer of the onion and get real. This is probably the oversharing section...

Do Less, But Better...Not Really Though

Funny story, I started the New Year off with the motto, “Do less, but better.” I even wrote that shit large as hell on a whiteboard as a daily reminder. That whiteboard was then stashed in my closet 4 months into the New Year...whoops.

While I’ve become increasingly aware of my Superhero Syndrome, changing and acting on it is another story.

It’s safe to say I’m borderline obsessed with Perspective-Collective and the multiple channels of what I can create under it.

I want to do _all _the things.

I tell myself that I got a late start in discovering what I was capable of so now I need to double down on my ‘hustle’ to catch up.

There’s that buzzword ‘hustle.’ That word is trouble.

I was blinded by the 'hustle' and the progress and possibilities of Perspective-Collective. It caused me to lose sight of the bigger picture of what was at stake.

I’ve learned the hard way that I was neglecting and damaging relationships with people that mean the most to me like Emily, my family and close friends.

There grew an absence of date nights and being physically, mentally and emotionally present with my wife. My family began to expect me to not show up to functions anymore. The phone calls and invites to parties and gatherings with my friends slowly disappeared.

Here I am, trying to convince myself and Emily that I’m 'hustling' my ass off now in the present so we don’t have to work so hard in the future.

Who am I kidding, this was total bullshit.

In reality, this was an excuse for me to disconnect from the real world and work on making my dream job a full-time reality.

It’s fun.

It doesn’t feel like work.

People shower me in affirmations sometimes when I share my work.

I'd be crazy to not invest all my time in this pursuit right?

This Superman Syndrome has created a trap and I’ve been trying to claw my way out of the hole I dug for myself.

Refocusing On What Matters

Progress started by admitting to myself then owning up to it with multiple long conversations with my wife. She wanted to be supportive and not be the person to tear me away from my dream, but hearing her side of things really put things in perspective of how selfish I’ve been.

With my hectic travel schedule lately, we’ve been making more intentional date nights and uninterrupted time together. She’s been amazing and insanely forgiving...I owe her everything for that.

I’ve since been attending every family function possible to reconnect with everyone. That means even all the niece and nephew birthdays no matter how many hours away they are on a weekend. Editing the podcast can come at another time.

I’ve also start reconnecting with my local circle of friends who I hadn’t seen in months. Making time for football on Sundays, drinks, dinners and low-key hanging has been great.While some friendships are gone, the ones that matter are still around.

I still have a hard time accepting that I can’t do it all because if I have open time, it takes everything in me not to schedule something to fill it.

I share all this because I want you to find something to focus on that lights you up. However, I want you to see that there's gotta be a balance as tunnel vision on a dream can do damage.

You can’t do it all.

Trying to do so comes at the expense of neglecting other things in your life.

Imagine building an empire for yourself only to turn around and have no one to share it with?

That’s the shit that scares me and what I try to keep top of mind each day.

Key Takeaways

  • Doing all the things is not a sound definition of success.
  • Giving your attention to something you both enjoy and are good at can radically impact your life and others in a positive way.
  • There's gotta be a balance as tunnel vision on a dream can do damage.
  • Imagine building an empire for yourself only to turn around and have no one to share it with?
]]> Split Focus: Superman Syndrome & Being Blinded By the "Hustle" Scotty Russell | Perspective-Collective 00:19:40 Focusing on one thing each day is important, but what happens when split focus takes over? Here are the warning signs to avoid the Superman Syndrome trap. Focusing on one thing each day is important, but what happens when split focus takes over? Here are the warning signs to avoid the Superman Syndrome trap. superhero, focus, split, syndrome, hustle, blookah, essentialism true full 48 fe4c207050f5d2ae4fd99bf678ded983 Developing Your Own Style & Living in It with the Forefathers Group A Global Conglomerate Design Studio

With a motto  like “Show up until there is nothing left to do,” it's evident that the Forefathers Group aren't afraid to get their hands dirty.

They have a distinguished style that peppers both vintage snake oil and Americana with a hefty dose of creative steroids. It's helped them quickly begin to carve out their corner of the design industry while working thousands of miles apart.

The Forefather's trio is made up of:

  1. Matthew Portland Hay who is the developer / tax wizard casting coded spells out of New Jersey.
  2. Jonden Jackson who is the web & print designer / product engineering juggernaut reigning out of Oklahoma.
  3. Emir Ayouni who is the illustrator sorcerer dishing magic and mischief out of Sweden.

Working remote can have it's challenges, yet somehow they offer a buffet of design services such as:

  • Design Strategy 101
  • Responsive Branding
  • Illustrations
  • Web Design
  • Web Development
  • Print Design
  • Package Design
  • Animation
    Developing Your Own Style

Today on the show, we go deep on a wide range of topics such as:

Want to Support the Show?

]]> Wed, 13 Sep 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ A Global Conglomerate Design Studio

With a motto  like “Show up until there is nothing left to do,” it's evident that the Forefathers Group aren't afraid to get their hands dirty.

They have a distinguished style that peppers both vintage snake oil and Americana with a hefty dose of creative steroids. It's helped them quickly begin to carve out their corner of the design industry while working thousands of miles apart.

The Forefather's trio is made up of:

  1. Matthew Portland Hay who is the developer / tax wizard casting coded spells out of New Jersey.
  2. Jonden Jackson who is the web & print designer / product engineering juggernaut reigning out of Oklahoma.
  3. Emir Ayouni who is the illustrator sorcerer dishing magic and mischief out of Sweden.

Working remote can have it's challenges, yet somehow they offer a buffet of design services such as:

  • Design Strategy 101
  • Responsive Branding
  • Illustrations
  • Web Design
  • Web Development
  • Print Design
  • Package Design
  • Animation
    Developing Your Own Style

Today on the show, we go deep on a wide range of topics such as:

Want to Support the Show?

]]> Developing Your Own Style & Living in It with the Forefathers Group Scotty Russell | Perspective-Collective 01:22:17 Today's guest is the Forefathers Group and we go deep on a wide range of topics such as: - Using a day job as a springboard to get to where you want - The pros and challenges that come with working remote - Where they source their inspiration and their designing processes - Creating passive income by repurposing things you create from personal need - Taking a stand against bullies in the design community - Buying bunk ouija boards - Using cocaine as pizza toppings - Etc. Today's guest is the Forefathers Group and we go deep on a wide range of topics such as: - Using a day job as a springboard to get to where you want - The pros and challenges that come with working remote - Where they source their inspiration and their designing processes - Creating passive income by repurposing things you create from personal need - Taking a stand against bullies in the design community - Buying bunk ouija boards - Using cocaine as pizza toppings - Etc. van, crop, web, emir, portland, walker, simon, forefathers, jonden, conference, schneider, growcase, blookah, jackson, matthew, illustrations, creative, ayouni, group, branding, design, tobias, perspective, podcast, south true full 47 330accc2d0b8b04265261bf12d8e2c06 Find Comfort in Discomfort & Prepare for Your Opportunities Find Comfort in Discomfort

The other day I was listening to the Joe Rogan podcast and he had Jamie Foxx on as a guest. I’ve always been a fan of Jamie because well…it’s Jamie Foxx. What can’t that dude do?

However, what really blew me away was when he shared how he got into music. He used to throw these huge parties for people like P Diddy which led him to linking up with rising artists like Jay-Z and The Neptunes.

This then led to him building a studio in the back of his house and artists had to perform any time they were new and visiting.

One day some kid with a backpack on came in and killed his session. He then proceeded to tell Jamie he had the perfect song for him to sing on. This surprised Jamie because he never saw himself in that light before.

This kid was Kanye West and the song was Slow Jamz in 2004.

Jamie thought the song was a bust, but 6–8 weeks later it was the #1 song in the country.

Following this song, Jamie blew up in the rap and R&B scene.

He goes on record stating, “When your opportunity comes, if you prepare for it, now you can jump into it and grab it.”

Jamie was unknowingly preparing himself for that opportunity with Kanye by:

  • throwing parties for rappers
  • immersing himself in music
  • building his own studio
  • doing comedy and acting

It’s so simple, prepare for your opportunities, but I feel many opportunities_ don’t_ come without getting out of your comfort zone.

Do Shit That Scares You

I used to be the type of person who played it safe and refused to get uncomfortable.

I’ve found over the past 3–4 year, doing things that scared the shit out of me usually led to life changing opportunities.

When I got those opportunities, I prepared my ass off so I could deliver.

How Jamie Foxx got into music reminds me how I got into public speaking.

A few years ago I wanted to share ideas and encouragement but I never saw myself as a writer. Yet, I got uncomfortable and started blogging not knowing what would come of it.

About a year into weekly blogging, my good friend Diane Gibbs offered me my first speaking gig because I mentioned on a phone call months earlier that I wanted to try it someday.

To be 100% honest, when she asked me, every bone in my body wanted to tell her no because I was terrified. This wasn’t your typical group of 15–20 people like back in school speech class. This was a Keynote at a conference of about 100–150 people in a state where I’ve never been before.

However, I wanted to be a speaker and that’s exactly what I became.

I prepared my ass off and crushed that opportunity which changed my life. It has since led me to speak at conferences like Creative South, Crop and WMC Fest.

Little did I know that writing and sharing ideas through blogging was leading me to the next stage of my life in speaking. Wild enough this brought me to podcasting.

All of these things that made me uncomfortable radically changed who I was as a person and the creative path I’ve been chasing.

Feeling Alive & Crushing It

Looking back on life, playing it safe never made me worthwhile. I felt invisible instead of feeling alive.

I think this is how a thrill seeker functions, they need to constantly be doing something insane like sky diving to feel alive. Well finding comfort in discomfort lets me feel alive and evolve to the version of Scotty I'm supposed to become..

Getting uncomfortable has opened the flood gates of opportunity for Perspective-Collective, but it’s up to me to be prepared for those moments so I can crush them.

When I get those “Hell Yes” opportunities I mentioned back in Episode 38, I pretend like they will never come again and that this is my one shot.

It's taught me to_ never_ half ass anything and to pour all my soul and energy into nailing that shot.

Even if things don’t turn out the way you expect it, you can be proud that you:

  • put yourself in a position to get this opportunity
  • invested your best effort
    I’m Going To vs. I Want To

As you finish out this week, I want to challenge you to try something I learned from writer / influencer Jon Acuff: when you find yourself saying “I want to,” swap it for “I’m going to” instead.

You want to start drawing, blogging, photography or writing but it makes you feel uncomfortable?

Change your thinking to I’m going to start drawing, blogging, photography or writing because it makes me feel uncomfortable.

Your mindset slowly begins to change with a simple swap of words.

Following the discomfort nudges you toward the creative you're supposed to become.

Challenging your fears present and prepare you for the opportunities that can change your life.

Find comfort in discomfort and prepare for your opportunities.

Key Takeaways

]]> Wed, 30 Aug 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Find Comfort in Discomfort

The other day I was listening to the Joe Rogan podcast and he had Jamie Foxx on as a guest. I’ve always been a fan of Jamie because well…it’s Jamie Foxx. What can’t that dude do?

However, what really blew me away was when he shared how he got into music. He used to throw these huge parties for people like P Diddy which led him to linking up with rising artists like Jay-Z and The Neptunes.

This then led to him building a studio in the back of his house and artists had to perform any time they were new and visiting.

One day some kid with a backpack on came in and killed his session. He then proceeded to tell Jamie he had the perfect song for him to sing on. This surprised Jamie because he never saw himself in that light before.

This kid was Kanye West and the song was Slow Jamz in 2004.

Jamie thought the song was a bust, but 6–8 weeks later it was the #1 song in the country.

Following this song, Jamie blew up in the rap and R&B scene.

He goes on record stating, “When your opportunity comes, if you prepare for it, now you can jump into it and grab it.”

Jamie was unknowingly preparing himself for that opportunity with Kanye by:

  • throwing parties for rappers
  • immersing himself in music
  • building his own studio
  • doing comedy and acting

It’s so simple, prepare for your opportunities, but I feel many opportunities_ don’t_ come without getting out of your comfort zone.

Do Shit That Scares You

I used to be the type of person who played it safe and refused to get uncomfortable.

I’ve found over the past 3–4 year, doing things that scared the shit out of me usually led to life changing opportunities.

When I got those opportunities, I prepared my ass off so I could deliver.

How Jamie Foxx got into music reminds me how I got into public speaking.

A few years ago I wanted to share ideas and encouragement but I never saw myself as a writer. Yet, I got uncomfortable and started blogging not knowing what would come of it.

About a year into weekly blogging, my good friend Diane Gibbs offered me my first speaking gig because I mentioned on a phone call months earlier that I wanted to try it someday.

To be 100% honest, when she asked me, every bone in my body wanted to tell her no because I was terrified. This wasn’t your typical group of 15–20 people like back in school speech class. This was a Keynote at a conference of about 100–150 people in a state where I’ve never been before.

However, I wanted to be a speaker and that’s exactly what I became.

I prepared my ass off and crushed that opportunity which changed my life. It has since led me to speak at conferences like Creative South, Crop and WMC Fest.

Little did I know that writing and sharing ideas through blogging was leading me to the next stage of my life in speaking. Wild enough this brought me to podcasting.

All of these things that made me uncomfortable radically changed who I was as a person and the creative path I’ve been chasing.

Feeling Alive & Crushing It

Looking back on life, playing it safe never made me worthwhile. I felt invisible instead of feeling alive.

I think this is how a thrill seeker functions, they need to constantly be doing something insane like sky diving to feel alive. Well finding comfort in discomfort lets me feel alive and evolve to the version of Scotty I'm supposed to become..

Getting uncomfortable has opened the flood gates of opportunity for Perspective-Collective, but it’s up to me to be prepared for those moments so I can crush them.

When I get those “Hell Yes” opportunities I mentioned back in Episode 38, I pretend like they will never come again and that this is my one shot.

It's taught me to_ never_ half ass anything and to pour all my soul and energy into nailing that shot.

Even if things don’t turn out the way you expect it, you can be proud that you:

  • put yourself in a position to get this opportunity
  • invested your best effort
    I’m Going To vs. I Want To

As you finish out this week, I want to challenge you to try something I learned from writer / influencer Jon Acuff: when you find yourself saying “I want to,” swap it for “I’m going to” instead.

You want to start drawing, blogging, photography or writing but it makes you feel uncomfortable?

Change your thinking to I’m going to start drawing, blogging, photography or writing because it makes me feel uncomfortable.

Your mindset slowly begins to change with a simple swap of words.

Following the discomfort nudges you toward the creative you're supposed to become.

Challenging your fears present and prepare you for the opportunities that can change your life.

Find comfort in discomfort and prepare for your opportunities.

Key Takeaways

]]> Find Comfort in Discomfort & Prepare for Your Opportunities Scotty Russell | Perspective-Collective 00:13:07 Getting out of your comfort zone is necessary to grow on your creative path. Here is the value of finding comfort in discomfort and preparing for you opportunities that will follow. Getting out of your comfort zone is necessary to grow on your creative path. Here is the value of finding comfort in discomfort and preparing for you opportunities that will follow. diane, p, acuff, diddy, west, kanye, jamie, jon, foxx, wmc, jayz, fest, south, creative, blookah, rogan, crop, gibbs, joe true full 46 748e008e929ded8f9161a085b6cf8a44 Reclaiming Your Identity & Finding Your Path with Alicja Colon "Your identity is not in what you do, therefore fail often, fail freely, learn and experiment. And take your successes in each of those failures because there is one." This is the kind of encouragement Alicja Colon (yes, like the fragrance) brings to the table.

Not only is she an epic photographer / paper crafter extraordinaire, but I think her strongest traits come in prioritizing what’s most important to her in life like family, friends and guiding other creatives.

Alicja works her magic in Savannah, GA and is also the Commerical Photographer at Focus Labs who build thoughtful identities and experiences to elevate and empower organizations.

She brings timeless advice to this episode and this is the deepest conversation this podcast has delivered to date.

We go in depth about:

  • Staying on your creative path
  • Discovering new passions and niches along the way
  • The long road of losing your identity
  • The danger of having success be defined by the work you create
  • Practical steps for:
    • Reclaiming your who (identity)
    • Refocusing your do (what you create)
    • Reframing what success looks like for yourself

Key Takeaways

]]> Wed, 16 Aug 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ "Your identity is not in what you do, therefore fail often, fail freely, learn and experiment. And take your successes in each of those failures because there is one." This is the kind of encouragement Alicja Colon (yes, like the fragrance) brings to the table.

Not only is she an epic photographer / paper crafter extraordinaire, but I think her strongest traits come in prioritizing what’s most important to her in life like family, friends and guiding other creatives.

Alicja works her magic in Savannah, GA and is also the Commerical Photographer at Focus Labs who build thoughtful identities and experiences to elevate and empower organizations.

She brings timeless advice to this episode and this is the deepest conversation this podcast has delivered to date.

We go in depth about:

  • Staying on your creative path
  • Discovering new passions and niches along the way
  • The long road of losing your identity
  • The danger of having success be defined by the work you create
  • Practical steps for:
    • Reclaiming your who (identity)
    • Refocusing your do (what you create)
    • Reframing what success looks like for yourself

Key Takeaways

]]> Reclaiming Your Identity & Finding Your Path with Alicja Colon Scotty Russell | Perspective-Collective 00:53:16 "Your identity is not in what you do, therefore fail often, fail freely, learn and experiment. And take your successes in each of those failures because there is one." This is the kind of encouragement Alicja Colon (yes, like the fragrance) brings to the table. "Your identity is not in what you do, therefore fail often, fail freely, learn and experiment. And take your successes in each of those failures because there is one." This is the kind of encouragement Alicja Colon (yes, like the fragrance) brings to the table. rogie, king, delux, mezzell, perez, tommy, crafting, podcast, paper, lab, photography, benrealvsworld, team, alicja, super, justin, perspective, colon, focus, blookah true full 45 294fb948e260e5f071ac7fa21f662439 Why Not You? You’re More Capable Than You Think How many times in life have you talked yourself out of something?

How many times has that inner critic convinced you, “there’s no way you can do that, it’s impossible.”

I spent the majority of my life letting my inner critic drag me down.

It’s taken a long time for me to get to the point where I can object and stand up for myself.

Why not me?

Why can’t I be a successful artist / designer in my tiny corner of Iowa?

Why can’t I become a professional podcaster or a traveling keynote speaker?

Why not me?

On those days where I’m convinced, it just feels like I’m going in the right direction.

There are some days you’re just feeling it like the universe is this divine source of creative intuition and it’s nudging you along the path you’re supposed to follow.

I’m pretty sure this is how Kobe was feeling the day he dropped 81 points on the Raptors (I’m a huge Laker fan if you didn’t know).

On most days, however, it doesn’t come so easy.

My mind automatically defaults to doubt so it takes A LOT of effort and A LOT of repetitive self-talk to convince myself it’s possible.

I shit you not I will stare intensely at the inner critic in the mirror and repeat to myself, “Why not me?” until I'm convinced…or until I creep myself the fuck out.

Why Not You?

Self-talk is important, good self-talk I should say because we are already pros at the negative self-talk.

Try it sometime even if it feels weird.

Why not you?

Why can’t you make these things happen in your life?

Why can’t you be happy building something you love?

If it’s something you’re good at and it’s something you’re passionate about, it’s not impossible…but it’s also not easy.

Winning Your Mind Requires Effort

My coach, Rick Willis. during football at Wartburg College used to drill it into our heads that, "If it was easy, everyone would do it."

This sounds so cliche but it's completely relevant to practically every aspect of life.

Because it requires effort, many people are hesitant to pursue whatever "it" is for them. It’s much easier to let that inner critic run every minute of your life and passively exist or complain about the circumstances that supposedly hold you back.

From my experiences of letting the inner critic be in the driver seat, I personally feel you pay the cost of living with regret.

So I want to challenge you to challenge yourself.

When you want to do something and that inner critic injects doubt into your mind, talk to yourself…preferably in your own head if you’re around other people.

Repeat to yourself, “why not me?” and mean it.

Say it to yourself as many times as necessary until you start believing it.

Once you start believing it, act on it.

  Ally or Enemy?

The mind is a powerful machine and it can either be your ally or your enemy.

After letting my inner critic kick my ass for well over 23 years, not mention the past 4 years of dealing with anxiety, I’ve learned one valuable thing:Having the proper mindset and some type of belief in yourself or your abilities can get you to practically anywhere you want to be in life.

Having the proper mindset and some type of belief in yourself or your abilities can get you to practically anywhere you want to be in life.

When I started convincing myself that I could become a great artist in the middle of bum fuck Iowa, everything changed.

When I decided I’m going to try and make a name for myself through blogging, teaching, speaking and podcasting, everything changed.

None of this would’ve happened if I wasn’t challenging that inner critic with reaffirming self-talk.

I had to change my way of thinking.

I had to change my perspective.

For things to change, you have to change. It’s all in your mind.

You are more capable then you will ever realize and you have a lot more going for you than you think.

Why not you?

Why not now?

Key Takeaways

 

]]> Wed, 2 Aug 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell of Perspective-Collective) http://sidehustlersperspective.com/ How many times in life have you talked yourself out of something?

How many times has that inner critic convinced you, “there’s no way you can do that, it’s impossible.”

I spent the majority of my life letting my inner critic drag me down.

It’s taken a long time for me to get to the point where I can object and stand up for myself.

Why not me?

Why can’t I be a successful artist / designer in my tiny corner of Iowa?

Why can’t I become a professional podcaster or a traveling keynote speaker?

Why not me?

On those days where I’m convinced, it just feels like I’m going in the right direction.

There are some days you’re just feeling it like the universe is this divine source of creative intuition and it’s nudging you along the path you’re supposed to follow.

I’m pretty sure this is how Kobe was feeling the day he dropped 81 points on the Raptors (I’m a huge Laker fan if you didn’t know).

On most days, however, it doesn’t come so easy.

My mind automatically defaults to doubt so it takes A LOT of effort and A LOT of repetitive self-talk to convince myself it’s possible.

I shit you not I will stare intensely at the inner critic in the mirror and repeat to myself, “Why not me?” until I'm convinced…or until I creep myself the fuck out.

Why Not You?

Self-talk is important, good self-talk I should say because we are already pros at the negative self-talk.

Try it sometime even if it feels weird.

Why not you?

Why can’t you make these things happen in your life?

Why can’t you be happy building something you love?

If it’s something you’re good at and it’s something you’re passionate about, it’s not impossible…but it’s also not easy.

Winning Your Mind Requires Effort

My coach, Rick Willis. during football at Wartburg College used to drill it into our heads that, "If it was easy, everyone would do it."

This sounds so cliche but it's completely relevant to practically every aspect of life.

Because it requires effort, many people are hesitant to pursue whatever "it" is for them. It’s much easier to let that inner critic run every minute of your life and passively exist or complain about the circumstances that supposedly hold you back.

From my experiences of letting the inner critic be in the driver seat, I personally feel you pay the cost of living with regret.

So I want to challenge you to challenge yourself.

When you want to do something and that inner critic injects doubt into your mind, talk to yourself…preferably in your own head if you’re around other people.

Repeat to yourself, “why not me?” and mean it.

Say it to yourself as many times as necessary until you start believing it.

Once you start believing it, act on it.

  Ally or Enemy?

The mind is a powerful machine and it can either be your ally or your enemy.

After letting my inner critic kick my ass for well over 23 years, not mention the past 4 years of dealing with anxiety, I’ve learned one valuable thing:Having the proper mindset and some type of belief in yourself or your abilities can get you to practically anywhere you want to be in life.

Having the proper mindset and some type of belief in yourself or your abilities can get you to practically anywhere you want to be in life.

When I started convincing myself that I could become a great artist in the middle of bum fuck Iowa, everything changed.

When I decided I’m going to try and make a name for myself through blogging, teaching, speaking and podcasting, everything changed.

None of this would’ve happened if I wasn’t challenging that inner critic with reaffirming self-talk.

I had to change my way of thinking.

I had to change my perspective.

For things to change, you have to change. It’s all in your mind.

You are more capable then you will ever realize and you have a lot more going for you than you think.

Why not you?

Why not now?

Key Takeaways

 

]]> Why Not You? You’re More Capable Than You Think Scotty Russell of Perspective-Collective 00:12:04 We all have that inner critic that convinces us that what we want is impossible. I want to object and ask "Why not you?" You're more capable than you think. We all have that inner critic that convinces us that what we want is impossible. I want to object and ask "Why not you?" You're more capable than you think. why, not, effort, yourself, mass, convince, weapons, you, of, creation, blookah true full 44 2e27a586ba43208a363d4abc7cd6e16f Passion is What You're Willing to Suffer for With Jason Craig This week on the show we have the talented designer, illustrator, speaker and just a kickass friend, Jason Craig.

Jason operates out of  Augusta, GA and currently is the Senior Designer for the Westobou Festival in Augusta.

He and I go back 3 years as we originally linked up through Instagram and then met each other at Creative South 2015. That year he was a speaker and I was blown away by his story telling and presence on the stage, let alone his artwork.

Fast forward to today and he's become a mentor and someone I can rely on to give it to me straight and cut through the bullshit.

In this episode, we dive deep into:

  • his backstory and all the design jobs he's been involved in
  • how he gets inspired and executes those ideas instead of sitting on them
  • how creating from conflict can fuel your artwork and give you a voice
  • the reason people confuse passion with struggle
  • being paralyzed by perfection and how repetition is the answer
  • leaving yourself open to opportunity
  • the fact that there is no limited finite amount of success to be had

Jason has a gift for drilling home his points through metaphors and analogies and I really think you'll enjoy his setup and delivery.

He's always making appearances at your favorite design conferences but you can catch him speaking next at the Crop Pop Up Conference in November in Austin, Texas.

Shownotes

]]> Wed, 19 Jul 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This week on the show we have the talented designer, illustrator, speaker and just a kickass friend, Jason Craig.

Jason operates out of  Augusta, GA and currently is the Senior Designer for the Westobou Festival in Augusta.

He and I go back 3 years as we originally linked up through Instagram and then met each other at Creative South 2015. That year he was a speaker and I was blown away by his story telling and presence on the stage, let alone his artwork.

Fast forward to today and he's become a mentor and someone I can rely on to give it to me straight and cut through the bullshit.

In this episode, we dive deep into:

  • his backstory and all the design jobs he's been involved in
  • how he gets inspired and executes those ideas instead of sitting on them
  • how creating from conflict can fuel your artwork and give you a voice
  • the reason people confuse passion with struggle
  • being paralyzed by perfection and how repetition is the answer
  • leaving yourself open to opportunity
  • the fact that there is no limited finite amount of success to be had

Jason has a gift for drilling home his points through metaphors and analogies and I really think you'll enjoy his setup and delivery.

He's always making appearances at your favorite design conferences but you can catch him speaking next at the Crop Pop Up Conference in November in Austin, Texas.

Shownotes

]]> Passion is What You're Willing to Suffer for With Jason Craig Scotty Russell | Perspective-Collective 00:57:48 This week on the show we have the talented designer, illustrator, speaker and just a kickass friend, Jason Craig. Jason operates out of Augusta, GA and currently is the Senior Designer for the Westobou Festival in Augusta. He and I go back 3 years as we originally linked up through Instagram and then met each other at Creative South 2015. That year he was a speaker and I was blown away by his story telling and presence on the stage, let alone his artwork. Fast forward to today and he's become a mentor and someone I can rely on to give it to me straight and cut through the bullshit. In this episode, we dive deep into: - his backstory and all the design jobs he's been involved in - **how he gets inspired and executes those ideas instead of sitting on them** - how creating from conflict can fuel your artwork and give you a voice - **the reason people confuse passion with ** struggle - **being paralyzed by perfection and how repetition is the answer** - **leaving yourself open to opportunity** - the fact that there is no limited finite amount of success to be had Jason has a gift for drilling home his points through metaphors and analogies and I really think you'll enjoy his setup and delivery. He's always making appearances at your favorite design conferences but you can catch him speaking next at the [Crop Pop Up Conference in November in Austin, Texas.](https://www.popupcrop.com/) ## Shownotes - [Jason's Dribbble](https://dribbble.com/jasonthe29th) - [Jason's Instagram](https://www.instagram.com/jasonthe29th/) - Additional podcast interviews of Jason - [Creative South Podcast ep. 031](https://www.creativesouth.com/podcast/2017/1/10/31-jason-craig) - [Design Recharge - Being My Own Boss](https://www.youtube.com/watch?v=1BBwmyhVpVo) - [Register for Crop Pop Up Conference](https://www.popupcrop.com/) - [Pizza Drawings Only Instagram](https://www.instagram.com/pizzadrawingsonly/) - [Justin of Loose Fools Instagram](https://www.instagram.com/loosefools/) - [Matt Porter - Poster Designer](https://www.instagram.com/heymatto/) - [The Half and Half Instagram](https://www.instagram.com/thehalfandhalf/?hl=en) - [Copper Horse Distilling Packaging by The Half and Half](https://thehalfandhalf.com/portfolio/copper-horse-distilling/) - Music by [Blookah](http://soundcloud.com/blookah) This week on the show we have the talented designer, illustrator, speaker and just a kickass friend, Jason Craig. Jason operates out of Augusta, GA and currently is the Senior Designer for the Westobou Festival in Augusta. He and I go back 3 years as we originally linked up through Instagram and then met each other at Creative South 2015. That year he was a speaker and I was blown away by his story telling and presence on the stage, let alone his artwork. Fast forward to today and he's become a mentor and someone I can rely on to give it to me straight and cut through the bullshit. In this episode, we dive deep into: - his backstory and all the design jobs he's been involved in - **how he gets inspired and executes those ideas instead of sitting on them** - how creating from conflict can fuel your artwork and give you a voice - **the reason people confuse passion with ** struggle - **being paralyzed by perfection and how repetition is the answer** - **leaving yourself open to opportunity** - the fact that there is no limited finite amount of success to be had Jason has a gift for drilling home his points through metaphors and analogies and I really think you'll enjoy his setup and delivery. He's always making appearances at your favorite design conferences but you can catch him speaking next at the [Crop Pop Up Conference in November in Austin, Texas.](https://www.popupcrop.com/) ## Shownotes - [Jason's Dribbble](https://dribbble.com/jasonthe29th) - [Jason's Instagram](https://www.instagram.com/jasonthe29th/) - Additional podcast interviews of Jason - [Creative South Podcast ep. 031](https://www.creativesouth.com/podcast/2017/1/10/31-jason-craig) - [Design Recharge - Being My Own Boss](https://www.youtube.com/watch?v=1BBwmyhVpVo) - [Register for Crop Pop Up Conference](https://www.popupcrop.com/) - [Pizza Drawings Only Instagram](https://www.instagram.com/pizzadrawingsonly/) - [Justin of Loose Fools Instagram](https://www.instagram.com/loosefools/) - [Matt Porter - Poster Designer](https://www.instagram.com/heymatto/) - [The Half and Half Instagram](https://www.instagram.com/thehalfandhalf/?hl=en) - [Copper Horse Distilling Packaging by The Half and Half](https://thehalfandhalf.com/portfolio/copper-horse-distilling/) - Music by [Blookah](http://soundcloud.com/blookah) only, craig, pop, the, crop, fools, and, jason, art, blookah, up, crunk, loose, free, half, friday, pizza, georgia, augusta, drawings true full 43 c51d7ac0bbe8d791146c49ae32f93ff1 Finding Time to Build For Yourself Outside of Your Day Job Finding Time to Build For Yourself

I don’t want to be the guy who stands on a soapbox giving advice.

Rather, I want to be the person who shares what works and what doesn’t work for me as I figure things out on my own creative path.

Maybe you’ll find something that you should or shouldn’t apply to your own method of madness.

If you’re listening to the show then I’m taking a stab at the fact that you’re like me.

You want to build something, something that’s your own. Something you can be proud of and enjoy doing along the way.

Something you can leave behind for other people to enjoy.

Finding time to build for yourself can be difficult. Especially when you are building something for someone else full time with a day job or have kids and other commitments.

That’s what today’s topic is about as it comes directly from Shane Donaldson aka @Rustic_Overtones who signed up for my newsletter at Perspective-CollectiveTeam.com.

When you sign up you get an onboarding email question asking “What is your biggest struggle when pursuing your creativity?”

I love getting responses to this because it:

  1. lets me know I’m not alone with my certain demons like comparison and doubt.
  2. It lets me see reoccurring patterns and topics that I know will hit home.
  3. allows me to connect and engage directly with people like you.

Shane’s response was, “My biggest struggle is balancing the little time I have with a focus.”

This has been a repeating theme and deserves addressing as I know someone listening deals with the same thing.

To Shane’s credit, he works in IT for the day job but comes home and creates amazing custom wooden cutout lettering. I highly recommend you check out his Instagram at @Rustic_Overtones.

Thanks for this week’s topic Shane. Before I get into the show, if you want to influence the direction of an episode or get my newsletter designed to give you a mid-week creative boost, then join the team atPerspective-CollectiveTeam.com.

Let’s get into the show.

Balancing Your Free Time

If you’re listening to this show, you obviously want to build something for yourself, something on your own terms where you call the shots of what you create.

You want this so badly but maybe the day job or tending to your family makes it hard to find the time, motivation and energy to focus.

Maybe you’re unsure where to start or had little results in the past so you’re hesitant on where or how to invest your time.

I’ll admit, watching cat videos on YouTube or playing video games to escape in is quite tempting. Currently, I’ve been low key binging on Game of Thrones while I draw.

So here’s the question, how do you balance the little time you have with a focus?

By focus, I mean working on your own side project or even your own business.

While I can’t relate to having kids, I would say I’ve become pretty efficient in managing my time outside of the day job and husband duties to focus on Perspective-Collective.

Regardless of your commitments, here are 3 practical things I focus on each day that allows me to build something for myself:

  1. Focus on one thing to execute each day
  2. Plan my day the night before
  3. Kill distractions during work
  4. One Thing Each Day

How often do you give yourself a massive, daunting to-do list of a million things and find yourself unsure where to start?

It’s like giving yourself the assignment to climb Mt. Everest. It’s easy to feel defeated before you start.

For me, I get stressed out and discouraged too easily if I feel I have to take on the world all at once.

Instead, I need to break things up into manageable chunks as it helps to be objective and realistic. This makes the game of building Perspective-Collective winnable and most importantly, enjoyable.

So what is it you’re working towards or trying to build in your rare spare time?

If you have that massive to-do list, what’s one thing on it that you can knock out today to get you started?

Knocking out one thing a day is progress.

Progress is addicting and when you string together a couple days you begin to build momentum.

A few days turn into a week, a week turns into a month, months turn into years.

The more progress you see, the more you find ways to create more time to invest.

  1. Plan the Night Before

Are you a routine person or do you prefer to take life as it comes and react?

I used to be the one who would wing it and see what happens each day. Without a plan, I made minimal progress in a million directions.

While I can be a cluttered person, I thrive on the structure and knowing what my next move is going to be. Getting shit done and being productive is a high like no other and I’m always itching to get that fix.

If shit doesn’t get scheduled, it doesn’t get done in my world and it’ll sit on my to-do list.

That’s why at 9 pm each day, Siri reminds me to plan my next day which literally takes under 5 minutes.

I schedule open pockets of time in my Passion Planner to get that one thing finished whether it’s:

  • before I go to work
  • my lunch break
  • my two 10 minute breaks
  • when I get home from the gym after work

Without planning that one big thing during those times, my mind strays and I find myself mindlessly scrolling through social media.

One big thing a day for me could look like:

  • Writing 1000 words for the podcast / blog
  • Recording and editing a podcast episode
  • Finishing the episode artwork
  • Polishing and sending deliverables to a client

What could that one big thing a day look like for you?

What are those free pockets of time in a day that you aren’t taking advantage of?

I believe anyone can accomplish one thing a day with this approach and you don’t have to be as hyper-structured as I am to see the benefits.

  1. Kill the Distractions

This may be the hardest one as we live in an era where we are wired to love distractions.

As a culture, we are addicted to notifications, emails, DMs, text messages, features on Instagram, etc.

I’m guilty of letting these distractions take me away from my work once in awhile, but it starts with being aware of what you’re doing.

If you are serious about building something for yourself, hold yourself accountable and kill the distractions.

Go into that scheduled pocket of time you planned the night before and get your shit done.

For me, there are a couple things I do to handle this I:

  • turn off all notifications on my phone except for text messages.
  • have do not disturb periods set on my phone from 9pm–7am so I can plan my night before and grind in the mornings.
  • keep my writing app (or anything I’m working on) on full screen with my secondary screen off so I’m tunnel vision on the task at hand.

Really the only times I allow myself to be on social media while I work is when I’m sharing the process of a drawing on my Instagram stories.

Try to focus on getting into deep work and start off small by doing 20–30 minutes of uninterrupted, distraction free time.

Work your way up from there and shoot for an hour. Gradually add more time as it fits within your schedule.

If you want to dig deeper into working distraction-free I recommend checking out the book “Deep Work” by Cal Newport.

Find the Time

I get it, finding time to work on the things you want to isn’t always easy.

Rarely is it convenient and we are all experts at coming up with reasons why we can’t get to this or that today.

A lot of the time people say they lack the motivation even when they do have the time. I believe motivation comes from the act of doing and it's hard to find the motivation if you only do things when they are convenient.

Be honest with yourself, you have pockets of time in a day even if they are 10-minute spurts.

Those moments are gold and you’re capable of knocking out a quick sketch, writing 200 words, recording video or audio on the go.

You don’t have to be hyper-structured, you just have to be intentional with the sacred time that you have.

You have what it takes to build something for yourself. Find the time and get to work.

Momentum and progress will find you.

Key Takeaways

  • Break things up into manageable chunks as it helps to be objective and realistic.
  • Knocking out one thing a day is progress.
  • The more progress you see, the more you find ways to create more time to invest.
  • If you are serious about building something for yourself, hold yourself accountable and kill the distractions.
  • It's hard to find the motivation if you only do things when they are convenient.
    Shownotes
  • Shane Donaldson -@Rustic_Overtones
  • Join the Perspective Newsletter 
  • Deep Work by Cal Newport
  • Music by Blookah
]]> Wed, 5 Jul 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Finding Time to Build For Yourself

I don’t want to be the guy who stands on a soapbox giving advice.

Rather, I want to be the person who shares what works and what doesn’t work for me as I figure things out on my own creative path.

Maybe you’ll find something that you should or shouldn’t apply to your own method of madness.

If you’re listening to the show then I’m taking a stab at the fact that you’re like me.

You want to build something, something that’s your own. Something you can be proud of and enjoy doing along the way.

Something you can leave behind for other people to enjoy.

Finding time to build for yourself can be difficult. Especially when you are building something for someone else full time with a day job or have kids and other commitments.

That’s what today’s topic is about as it comes directly from Shane Donaldson aka @Rustic_Overtones who signed up for my newsletter at Perspective-CollectiveTeam.com.

When you sign up you get an onboarding email question asking “What is your biggest struggle when pursuing your creativity?”

I love getting responses to this because it:

  1. lets me know I’m not alone with my certain demons like comparison and doubt.
  2. It lets me see reoccurring patterns and topics that I know will hit home.
  3. allows me to connect and engage directly with people like you.

Shane’s response was, “My biggest struggle is balancing the little time I have with a focus.”

This has been a repeating theme and deserves addressing as I know someone listening deals with the same thing.

To Shane’s credit, he works in IT for the day job but comes home and creates amazing custom wooden cutout lettering. I highly recommend you check out his Instagram at @Rustic_Overtones.

Thanks for this week’s topic Shane. Before I get into the show, if you want to influence the direction of an episode or get my newsletter designed to give you a mid-week creative boost, then join the team atPerspective-CollectiveTeam.com.

Let’s get into the show.

Balancing Your Free Time

If you’re listening to this show, you obviously want to build something for yourself, something on your own terms where you call the shots of what you create.

You want this so badly but maybe the day job or tending to your family makes it hard to find the time, motivation and energy to focus.

Maybe you’re unsure where to start or had little results in the past so you’re hesitant on where or how to invest your time.

I’ll admit, watching cat videos on YouTube or playing video games to escape in is quite tempting. Currently, I’ve been low key binging on Game of Thrones while I draw.

So here’s the question, how do you balance the little time you have with a focus?

By focus, I mean working on your own side project or even your own business.

While I can’t relate to having kids, I would say I’ve become pretty efficient in managing my time outside of the day job and husband duties to focus on Perspective-Collective.

Regardless of your commitments, here are 3 practical things I focus on each day that allows me to build something for myself:

  1. Focus on one thing to execute each day
  2. Plan my day the night before
  3. Kill distractions during work
  4. One Thing Each Day

How often do you give yourself a massive, daunting to-do list of a million things and find yourself unsure where to start?

It’s like giving yourself the assignment to climb Mt. Everest. It’s easy to feel defeated before you start.

For me, I get stressed out and discouraged too easily if I feel I have to take on the world all at once.

Instead, I need to break things up into manageable chunks as it helps to be objective and realistic. This makes the game of building Perspective-Collective winnable and most importantly, enjoyable.

So what is it you’re working towards or trying to build in your rare spare time?

If you have that massive to-do list, what’s one thing on it that you can knock out today to get you started?

Knocking out one thing a day is progress.

Progress is addicting and when you string together a couple days you begin to build momentum.

A few days turn into a week, a week turns into a month, months turn into years.

The more progress you see, the more you find ways to create more time to invest.

  1. Plan the Night Before

Are you a routine person or do you prefer to take life as it comes and react?

I used to be the one who would wing it and see what happens each day. Without a plan, I made minimal progress in a million directions.

While I can be a cluttered person, I thrive on the structure and knowing what my next move is going to be. Getting shit done and being productive is a high like no other and I’m always itching to get that fix.

If shit doesn’t get scheduled, it doesn’t get done in my world and it’ll sit on my to-do list.

That’s why at 9 pm each day, Siri reminds me to plan my next day which literally takes under 5 minutes.

I schedule open pockets of time in my Passion Planner to get that one thing finished whether it’s:

  • before I go to work
  • my lunch break
  • my two 10 minute breaks
  • when I get home from the gym after work

Without planning that one big thing during those times, my mind strays and I find myself mindlessly scrolling through social media.

One big thing a day for me could look like:

  • Writing 1000 words for the podcast / blog
  • Recording and editing a podcast episode
  • Finishing the episode artwork
  • Polishing and sending deliverables to a client

What could that one big thing a day look like for you?

What are those free pockets of time in a day that you aren’t taking advantage of?

I believe anyone can accomplish one thing a day with this approach and you don’t have to be as hyper-structured as I am to see the benefits.

  1. Kill the Distractions

This may be the hardest one as we live in an era where we are wired to love distractions.

As a culture, we are addicted to notifications, emails, DMs, text messages, features on Instagram, etc.

I’m guilty of letting these distractions take me away from my work once in awhile, but it starts with being aware of what you’re doing.

If you are serious about building something for yourself, hold yourself accountable and kill the distractions.

Go into that scheduled pocket of time you planned the night before and get your shit done.

For me, there are a couple things I do to handle this I:

  • turn off all notifications on my phone except for text messages.
  • have do not disturb periods set on my phone from 9pm–7am so I can plan my night before and grind in the mornings.
  • keep my writing app (or anything I’m working on) on full screen with my secondary screen off so I’m tunnel vision on the task at hand.

Really the only times I allow myself to be on social media while I work is when I’m sharing the process of a drawing on my Instagram stories.

Try to focus on getting into deep work and start off small by doing 20–30 minutes of uninterrupted, distraction free time.

Work your way up from there and shoot for an hour. Gradually add more time as it fits within your schedule.

If you want to dig deeper into working distraction-free I recommend checking out the book “Deep Work” by Cal Newport.

Find the Time

I get it, finding time to work on the things you want to isn’t always easy.

Rarely is it convenient and we are all experts at coming up with reasons why we can’t get to this or that today.

A lot of the time people say they lack the motivation even when they do have the time. I believe motivation comes from the act of doing and it's hard to find the motivation if you only do things when they are convenient.

Be honest with yourself, you have pockets of time in a day even if they are 10-minute spurts.

Those moments are gold and you’re capable of knocking out a quick sketch, writing 200 words, recording video or audio on the go.

You don’t have to be hyper-structured, you just have to be intentional with the sacred time that you have.

You have what it takes to build something for yourself. Find the time and get to work.

Momentum and progress will find you.

Key Takeaways

  • Break things up into manageable chunks as it helps to be objective and realistic.
  • Knocking out one thing a day is progress.
  • The more progress you see, the more you find ways to create more time to invest.
  • If you are serious about building something for yourself, hold yourself accountable and kill the distractions.
  • It's hard to find the motivation if you only do things when they are convenient.
    Shownotes
  • Shane Donaldson -@Rustic_Overtones
  • Join the Perspective Newsletter 
  • Deep Work by Cal Newport
  • Music by Blookah
]]> Finding Time to Build For Yourself Outside of Your Day Job Scotty Russell | Perspective-Collective 00:16:14 # Finding Time to Build For Yourself I don’t want to be the guy who stands on a soapbox giving advice. Rather, I want to be the person who shares what works and what doesn’t work for me as I figure things out on my own creative path. Maybe you’ll find something that you should or shouldn’t apply to your own method of madness. If you’re listening to the show then I’m taking a stab at the fact that you’re like me. You want to build something, something that’s your own. Something you can be proud of and enjoy doing along the way. Something you can leave behind for other people to enjoy. Finding time to build for yourself can be difficult. Especially when you are building something for someone else full time with a day job or have kids and other commitments. That’s what today’s topic is about as it comes directly from Shane Donaldson aka [@Rustic\_Overtones](https://www.instagram.com/rustic_overtones/) who signed up for my newsletter at [Perspective-CollectiveTeam.com](http://perspective-collectiveteam.com). When you sign up you get an onboarding email question asking “What is your biggest struggle when pursuing your creativity?” I love getting responses to this because it: 1. lets me know I’m not alone with my certain demons like comparison and doubt. 2. It lets me see reoccurring patterns and topics that I know will hit home. 3. allows me to connect and engage directly with people like you. Shane’s response was, “My biggest struggle is balancing the little time I have with a focus.” This has been a repeating theme and deserves addressing as I know someone listening deals with the same thing. To Shane’s credit, he works in IT for the day job but comes home and creates amazing custom wooden cutout lettering. I highly recommend you check out his Instagram at [@Rustic\_Overtones](https://www.instagram.com/rustic_overtones/). Thanks for this week’s topic Shane. Before I get into the show, if you want to influence the direction of an episode or get my newsletter designed to give you a mid-week creative boost, then join the team at[Perspective-CollectiveTeam.com](http://perspective-collectiveteam.com). Let’s get into the show. ## Balancing Your Free Time If you’re listening to this show, you obviously want to build something for yourself, something on your own terms where you call the shots of what you create. You want this so badly but maybe the day job or tending to your family makes it hard to find the time, motivation and energy to focus. Maybe you’re unsure where to start or had little results in the past so you’re hesitant on where or how to invest your time. I’ll admit, watching cat videos on YouTube or playing video games to escape in is quite tempting. Currently, I’ve been low key binging on Game of Thrones while I draw. So here’s the question, _how do you balance the little time you have with a focus_? By focus, I mean working on your own side project or even your own business. While I can’t relate to having kids, I would say I’ve become pretty efficient in managing my time outside of the day job and husband duties to focus on Perspective-Collective. Regardless of your commitments, here are 3 practical things I focus on each day that allows me to build something for myself: 1. Focus on one thing to execute each day 2. Plan my day the night before 3. Kill distractions during work ## 1. One Thing Each Day How often do you give yourself a massive, daunting to-do list of a million things and find yourself unsure where to start? It’s like giving yourself the assignment to climb Mt. Everest. It’s easy to feel defeated before you start. For me, I get stressed out and discouraged too easily if I feel I have to take on the world all at once. Instead, I need to break things up into manageable chunks as it helps to be _objective_ and _realistic_. **This makes the game of building Perspective-Collective winnable and most importantly, enjoyable.** So what is it you’re working towards or trying to build in your rare spare time? If you have that massive to-do list, what’s one thing on it that you can knock out today to get you started? **Knocking out one thing a day is progress.** Progress is addicting and when you string together a couple days you begin to build momentum. A few days turn into a week, a week turns into a month, months turn into years. The more progress you see, the more you find ways to create more time to invest. ## 2. Plan the Night Before Are you a routine person or do you prefer to take life as it comes and react? I used to be the one who would wing it and see what happens each day. Without a plan, I made minimal progress in a million directions. While I can be a cluttered person, I thrive on the structure and knowing what my next move is going to be. Getting shit done and being productive is a high like no other and I’m always itching to get that fix. If shit doesn’t get scheduled, it doesn’t get done in my world and it’ll sit on my to-do list. That’s why at 9 pm each day, Siri reminds me to plan my next day which literally takes under 5 minutes. I schedule open pockets of time in my Passion Planner to get that one thing finished whether it’s: - before I go to work - my lunch break - my two 10 minute breaks - when I get home from the gym after work Without planning that one big thing during those times, my mind strays and I find myself mindlessly scrolling through social media. One big thing a day for me could look like: - Writing 1000 words for the podcast / blog - Recording and editing a podcast episode - Finishing the episode artwork - Polishing and sending deliverables to a client What could that one big thing a day look like for you? What are those free pockets of time in a day that you aren’t taking advantage of? I believe _anyone_ can accomplish one thing a day with this approach and _you don’t_ have to be as hyper-structured as I am to see the benefits. ## 3. Kill the Distractions This may be the hardest one as we live in an era where we are wired to love distractions. As a culture, we are addicted to notifications, emails, DMs, text messages, features on Instagram, etc. I’m guilty of letting these distractions take me away from my work once in awhile, but it starts with being aware of what you’re doing. If you are serious about building something for yourself, **hold yourself accountable** and kill the distractions. Go into that scheduled pocket of time you planned the night before and **get your shit done**. For me, there are a couple things I do to handle this I: - turn off all notifications on my phone except for text messages. - have do not disturb periods set on my phone from 9pm–7am so I can plan my night before and grind in the mornings. - keep my writing app (or anything I’m working on) on full screen with my secondary screen off so I’m tunnel vision on the task at hand. Really the only times I allow myself to be on social media while I work is when I’m sharing the process of a drawing on my Instagram stories. Try to focus on getting into deep work and start off small by doing 20–30 minutes of uninterrupted, distraction free time. Work your way up from there and shoot for an hour. Gradually add more time as it fits within your schedule. If you want to dig deeper into working distraction-free I recommend checking out the book [“Deep Work” by Cal Newport](http://amzn.to/2sxVLy6). ## Find the Time I get it, finding time to work on the things you want to isn’t always easy. Rarely is it convenient and we are all experts at coming up with reasons why we can’t get to this or that today. A lot of the time people say they lack the motivation even when they do have the time. I believe **motivation comes from the act of doing** and it's hard to find the motivation if you only do things when they are convenient. Be honest with yourself, you have pockets of time in a day even if they are 10-minute spurts. Those moments are gold and you’re capable of knocking out a quick sketch, writing 200 words, recording video or audio on the go. You don’t have to be hyper-structured, you just have to be intentional with the sacred time that you have. You have what it takes to build something for yourself. Find the time and get to work. Momentum and progress will find you. ## Key Takeaways - Break things up into manageable chunks as it helps to be _objective_ and _realistic_. - **Knocking out one thing a day is progress.** - The more progress you see, the more you find ways to create more time to invest. - If you are serious about building something for yourself, **hold yourself accountable** and kill the distractions. - It's hard to find the motivation if you only do things when they are convenient. ### Shownotes - Shane Donaldson -[@Rustic\_Overtones](https://www.instagram.com/rustic_overtones/) - [Join the Perspective Newsletter ](http://perspective-collectiveteam.com) - [Deep Work by Cal Newport](http://amzn.to/2sxVLy6) - [Music by Blookah](http://soundcloud.com/blookah) # Finding Time to Build For Yourself I don’t want to be the guy who stands on a soapbox giving advice. Rather, I want to be the person who shares what works and what doesn’t work for me as I figure things out on my own creative path. Maybe you’ll find something that you should or shouldn’t apply to your own method of madness. If you’re listening to the show then I’m taking a stab at the fact that you’re like me. You want to build something, something that’s your own. Something you can be proud of and enjoy doing along the way. Something you can leave behind for other people to enjoy. Finding time to build for yourself can be difficult. Especially when you are building something for someone else full time with a day job or have kids and other commitments. That’s what today’s topic is about as it comes directly from Shane Donaldson aka [@Rustic\_Overtones](https://www.instagram.com/rustic_overtones/) who signed up for my newsletter at [Perspective-CollectiveTeam.com](http://perspective-collectiveteam.com). When you sign up you get an onboarding email question asking “What is your biggest struggle when pursuing your creativity?” I love getting responses to this because it: 1. lets me know I’m not alone with my certain demons like comparison and doubt. 2. It lets me see reoccurring patterns and topics that I know will hit home. 3. allows me to connect and engage directly with people like you. Shane’s response was, “My biggest struggle is balancing the little time I have with a focus.” This has been a repeating theme and deserves addressing as I know someone listening deals with the same thing. To Shane’s credit, he works in IT for the day job but comes home and creates amazing custom wooden cutout lettering. I highly recommend you check out his Instagram at [@Rustic\_Overtones](https://www.instagram.com/rustic_overtones/). Thanks for this week’s topic Shane. Before I get into the show, if you want to influence the direction of an episode or get my newsletter designed to give you a mid-week creative boost, then join the team at[Perspective-CollectiveTeam.com](http://perspective-collectiveteam.com). Let’s get into the show. ## Balancing Your Free Time If you’re listening to this show, you obviously want to build something for yourself, something on your own terms where you call the shots of what you create. You want this so badly but maybe the day job or tending to your family makes it hard to find the time, motivation and energy to focus. Maybe you’re unsure where to start or had little results in the past so you’re hesitant on where or how to invest your time. I’ll admit, watching cat videos on YouTube or playing video games to escape in is quite tempting. Currently, I’ve been low key binging on Game of Thrones while I draw. So here’s the question, _how do you balance the little time you have with a focus_? By focus, I mean working on your own side project or even your own business. While I can’t relate to having kids, I would say I’ve become pretty efficient in managing my time outside of the day job and husband duties to focus on Perspective-Collective. Regardless of your commitments, here are 3 practical things I focus on each day that allows me to build something for myself: 1. Focus on one thing to execute each day 2. Plan my day the night before 3. Kill distractions during work ## 1. One Thing Each Day How often do you give yourself a massive, daunting to-do list of a million things and find yourself unsure where to start? It’s like giving yourself the assignment to climb Mt. Everest. It’s easy to feel defeated before you start. For me, I get stressed out and discouraged too easily if I feel I have to take on the world all at once. Instead, I need to break things up into manageable chunks as it helps to be _objective_ and _realistic_. **This makes the game of building Perspective-Collective winnable and most importantly, enjoyable.** So what is it you’re working towards or trying to build in your rare spare time? If you have that massive to-do list, what’s one thing on it that you can knock out today to get you started? **Knocking out one thing a day is progress.** Progress is addicting and when you string together a couple days you begin to build momentum. A few days turn into a week, a week turns into a month, months turn into years. The more progress you see, the more you find ways to create more time to invest. ## 2. Plan the Night Before Are you a routine person or do you prefer to take life as it comes and react? I used to be the one who would wing it and see what happens each day. Without a plan, I made minimal progress in a million directions. While I can be a cluttered person, I thrive on the structure and knowing what my next move is going to be. Getting shit done and being productive is a high like no other and I’m always itching to get that fix. If shit doesn’t get scheduled, it doesn’t get done in my world and it’ll sit on my to-do list. That’s why at 9 pm each day, Siri reminds me to plan my next day which literally takes under 5 minutes. I schedule open pockets of time in my Passion Planner to get that one thing finished whether it’s: - before I go to work - my lunch break - my two 10 minute breaks - when I get home from the gym after work Without planning that one big thing during those times, my mind strays and I find myself mindlessly scrolling through social media. One big thing a day for me could look like: - Writing 1000 words for the podcast / blog - Recording and editing a podcast episode - Finishing the episode artwork - Polishing and sending deliverables to a client What could that one big thing a day look like for you? What are those free pockets of time in a day that you aren’t taking advantage of? I believe _anyone_ can accomplish one thing a day with this approach and _you don’t_ have to be as hyper-structured as I am to see the benefits. ## 3. Kill the Distractions This may be the hardest one as we live in an era where we are wired to love distractions. As a culture, we are addicted to notifications, emails, DMs, text messages, features on Instagram, etc. I’m guilty of letting these distractions take me away from my work once in awhile, but it starts with being aware of what you’re doing. If you are serious about building something for yourself, **hold yourself accountable** and kill the distractions. Go into that scheduled pocket of time you planned the night before and **get your shit done**. For me, there are a couple things I do to handle this I: - turn off all notifications on my phone except for text messages. - have do not disturb periods set on my phone from 9pm–7am so I can plan my night before and grind in the mornings. - keep my writing app (or anything I’m working on) on full screen with my secondary screen off so I’m tunnel vision on the task at hand. Really the only times I allow myself to be on social media while I work is when I’m sharing the process of a drawing on my Instagram stories. Try to focus on getting into deep work and start off small by doing 20–30 minutes of uninterrupted, distraction free time. Work your way up from there and shoot for an hour. Gradually add more time as it fits within your schedule. If you want to dig deeper into working distraction-free I recommend checking out the book [“Deep Work” by Cal Newport](http://amzn.to/2sxVLy6). ## Find the Time I get it, finding time to work on the things you want to isn’t always easy. Rarely is it convenient and we are all experts at coming up with reasons why we can’t get to this or that today. A lot of the time people say they lack the motivation even when they do have the time. I believe **motivation comes from the act of doing** and it's hard to find the motivation if you only do things when they are convenient. Be honest with yourself, you have pockets of time in a day even if they are 10-minute spurts. Those moments are gold and you’re capable of knocking out a quick sketch, writing 200 words, recording video or audio on the go. You don’t have to be hyper-structured, you just have to be intentional with the sacred time that you have. You have what it takes to build something for yourself. Find the time and get to work. Momentum and progress will find you. ## Key Takeaways - Break things up into manageable chunks as it helps to be _objective_ and _realistic_. - **Knocking out one thing a day is progress.** - The more progress you see, the more you find ways to create more time to invest. - If you are serious about building something for yourself, **hold yourself accountable** and kill the distractions. - It's hard to find the motivation if you only do things when they are convenient. ### Shownotes - Shane Donaldson -[@Rustic\_Overtones](https://www.instagram.com/rustic_overtones/) - [Join the Perspective Newsletter ](http://perspective-collectiveteam.com) - [Deep Work by Cal Newport](http://amzn.to/2sxVLy6) - [Music by Blookah](http://soundcloud.com/blookah) time, build, blookah, job, finding, rusticovertones, day true full 42 794bc29ab48cd6f386302d0f53b83b86 Don't Overthink It and Start Doing the Work with Lincoln Design Co. Lincoln Design Co.

This week on the show I'm stoked to bring you Lincoln Design Co.

I’ve been following these dudes work religiously since I discovered them on Instagram about a year and a half ago. I was lucky enough to meet up with them at Crop Conference and get them on the show with their crazy schedule.

Lincoln Design Co is a Brand Design & Creative Agency who works with the likes of Nike, Element Skateboards, Harley, Ninja Turtles, Transformers, Disney, Nerf, Hot Wheels, Tony Hawk, Nickelodeon, yadda yadda I could keep on going but you get the point.

These dudes are the shit and I feel very honored to get to share a bit of their story and background with you today.

In this episode, Dan Janssen and company talk about:

  • building Lincoln Design Co. from the previous Soup Graphics.
  • organizing a killer on-site / remote team of illustrators and designers.
  • how they got started whether they had the traditional design education or not.
  • managing large client with tight turnaround times.
  • making time for brand awareness by having fun with creating merch.
  • what the typical day-to-day operations look like.
  • a look into their designing process.
  • upcoming projects and work they are excited about.

Their team is made up of 6 people:

  1. Dan Janssen -  The fearless leader and founder who specializes in graphic design
  2. Dustin Noden -  Dan's second in command, art director and designer a.k.a. "@dontrealllycare"
  3. Brandon Hunsaker - Senior Illustrator (works remote in San Diego)
  4. Damasso Sanchez - Senior Illustrator and animation wizard (works remote in San Diego)
  5. Davy LeChevance - Designer / Illustrator / Script & Pizza enthusiast a.k.a.  “@Mighty Short” from France
  6. Jordan Mahaffey - Designer a.k.a. "@StakeYourClaim"

 

Shownotes

]]> Wed, 21 Jun 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Lincoln Design Co.

This week on the show I'm stoked to bring you Lincoln Design Co.

I’ve been following these dudes work religiously since I discovered them on Instagram about a year and a half ago. I was lucky enough to meet up with them at Crop Conference and get them on the show with their crazy schedule.

Lincoln Design Co is a Brand Design & Creative Agency who works with the likes of Nike, Element Skateboards, Harley, Ninja Turtles, Transformers, Disney, Nerf, Hot Wheels, Tony Hawk, Nickelodeon, yadda yadda I could keep on going but you get the point.

These dudes are the shit and I feel very honored to get to share a bit of their story and background with you today.

In this episode, Dan Janssen and company talk about:

  • building Lincoln Design Co. from the previous Soup Graphics.
  • organizing a killer on-site / remote team of illustrators and designers.
  • how they got started whether they had the traditional design education or not.
  • managing large client with tight turnaround times.
  • making time for brand awareness by having fun with creating merch.
  • what the typical day-to-day operations look like.
  • a look into their designing process.
  • upcoming projects and work they are excited about.

Their team is made up of 6 people:

  1. Dan Janssen -  The fearless leader and founder who specializes in graphic design
  2. Dustin Noden -  Dan's second in command, art director and designer a.k.a. "@dontrealllycare"
  3. Brandon Hunsaker - Senior Illustrator (works remote in San Diego)
  4. Damasso Sanchez - Senior Illustrator and animation wizard (works remote in San Diego)
  5. Davy LeChevance - Designer / Illustrator / Script & Pizza enthusiast a.k.a.  “@Mighty Short” from France
  6. Jordan Mahaffey - Designer a.k.a. "@StakeYourClaim"

 

Shownotes

]]> Don't Overthink It and Start Doing the Work with Lincoln Design Co. Scotty Russell | Perspective-Collective 00:58:25 ## Lincoln Design Co. This week on the show I'm stoked to bring you [Lincoln Design Co.](http://www.lincolndesignco.com/) I’ve been following these dudes work religiously since I discovered them on Instagram about a year and a half ago. I was lucky enough to meet up with them at Crop Conference and get them on the show with their crazy schedule. Lincoln Design Co is a Brand Design & Creative Agency who works with the likes of Nike, Element Skateboards, Harley, Ninja Turtles, Transformers, Disney, Nerf, Hot Wheels, Tony Hawk, Nickelodeon, yadda yadda I could keep on going but you get the point. These dudes are the shit and I feel very honored to get to share a bit of their story and background with you today. In this episode, Dan Janssen and company talk about: - building Lincoln Design Co. from the previous Soup Graphics. - organizing a killer on-site / remote team of illustrators and designers. - how they got started whether they had the traditional design education or not. - managing large client with tight turnaround times. - making time for brand awareness by having fun with creating merch. - what the typical day-to-day operations look like. - a look into their designing process. - upcoming projects and work they are excited about. Their team is made up of 6 people: 1. [Dan Janssen](http://www.lincolndesignco.com/danj) - The fearless leader and founder who specializes in graphic design 2. Dustin Noden - Dan's second in command, art director and designer a.k.a. "[@dontrealllycare](https://www.instagram.com/dontrealllycare/)" 3. [Brandon Hunsaker](https://www.google.com/search?q=brandon+heart&safe=off&biw=2235&bih=1353&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjJ8qT_xsvOAhUK7WMKHdNEAUUQ_AUIBigB) - Senior Illustrator (works remote in San Diego) 4. Damasso Sanchez - Senior Illustrator and animation wizard (works remote in San Diego) 5. [Davy LeChevance](https://www.instagram.com/mightyshort/) - Designer / Illustrator / Script & Pizza enthusiast a.k.a. “[@Mighty Short](https://www.instagram.com/mightyshort/)” from France 6. [Jordan Mahaffey](https://www.instagram.com/stakeyourclaimco/) - Designer a.k.a. "[@StakeYourClaim](https://www.instagram.com/stakeyourclaimco/)" ## Shownotes - [Lincoln Design Co's Website](http://www.lincolndesignco.com/) - [Lincoln Design Co. IG](https://www.instagram.com/lincolndesignco/) - [Dan Janssen's Work](http://www.lincolndesignco.com/danj) - Dustin's IG - [@Don'tRealllyCare](https://www.instagram.com/dontrealllycare/) - [Brandon Hunsaker's Work](https://www.google.com/search?q=brandon+heart&safe=off&biw=2235&bih=1353&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjJ8qT_xsvOAhUK7WMKHdNEAUUQ_AUIBigB) - Damasso IG - @[SazonCollective](https://www.instagram.com/sazoncollective/) - [Davy IG - @The Mighty Short](http://Show%20notes%20crop%20Creative%20south%20Dont%20Reallly%20Care%20You%E2%80%99re%20Doing%20it%20Wrong%20Socks%20Jordan%E2%80%99s%20IG%20Dustin%E2%80%99s%20IG%20Lincoln%20IG%20Damasso%20IG%20Davy%20IG) - Jordan’s IG - [@StakeYourClaim](https://www.instagram.com/stakeyourclaimco/) - [Morning Breath Inc](https://www.instagram.com/morningbreathinc/) - [Matt Dawson](https://www.instagram.com/staygrayponyboy/) - [Crop Conference](http://www.cropbr.com/) - [Creative South](https://www.creativesouth.com/) - [Mike Jones](https://www.instagram.com/bucket826) - Music by - [Blookah](http://soundcloud.com/blookah) ## Lincoln Design Co. This week on the show I'm stoked to bring you [Lincoln Design Co.](http://www.lincolndesignco.com/) I’ve been following these dudes work religiously since I discovered them on Instagram about a year and a half ago. I was lucky enough to meet up with them at Crop Conference and get them on the show with their crazy schedule. Lincoln Design Co is a Brand Design & Creative Agency who works with the likes of Nike, Element Skateboards, Harley, Ninja Turtles, Transformers, Disney, Nerf, Hot Wheels, Tony Hawk, Nickelodeon, yadda yadda I could keep on going but you get the point. These dudes are the shit and I feel very honored to get to share a bit of their story and background with you today. In this episode, Dan Janssen and company talk about: - building Lincoln Design Co. from the previous Soup Graphics. - organizing a killer on-site / remote team of illustrators and designers. - how they got started whether they had the traditional design education or not. - managing large client with tight turnaround times. - making time for brand awareness by having fun with creating merch. - what the typical day-to-day operations look like. - a look into their designing process. - upcoming projects and work they are excited about. Their team is made up of 6 people: 1. [Dan Janssen](http://www.lincolndesignco.com/danj) - The fearless leader and founder who specializes in graphic design 2. Dustin Noden - Dan's second in command, art director and designer a.k.a. "[@dontrealllycare](https://www.instagram.com/dontrealllycare/)" 3. [Brandon Hunsaker](https://www.google.com/search?q=brandon+heart&safe=off&biw=2235&bih=1353&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjJ8qT_xsvOAhUK7WMKHdNEAUUQ_AUIBigB) - Senior Illustrator (works remote in San Diego) 4. Damasso Sanchez - Senior Illustrator and animation wizard (works remote in San Diego) 5. [Davy LeChevance](https://www.instagram.com/mightyshort/) - Designer / Illustrator / Script & Pizza enthusiast a.k.a. “[@Mighty Short](https://www.instagram.com/mightyshort/)” from France 6. [Jordan Mahaffey](https://www.instagram.com/stakeyourclaimco/) - Designer a.k.a. "[@StakeYourClaim](https://www.instagram.com/stakeyourclaimco/)" ## Shownotes - [Lincoln Design Co's Website](http://www.lincolndesignco.com/) - [Lincoln Design Co. IG](https://www.instagram.com/lincolndesignco/) - [Dan Janssen's Work](http://www.lincolndesignco.com/danj) - Dustin's IG - [@Don'tRealllyCare](https://www.instagram.com/dontrealllycare/) - [Brandon Hunsaker's Work](https://www.google.com/search?q=brandon+heart&safe=off&biw=2235&bih=1353&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjJ8qT_xsvOAhUK7WMKHdNEAUUQ_AUIBigB) - Damasso IG - @[SazonCollective](https://www.instagram.com/sazoncollective/) - [Davy IG - @The Mighty Short](http://Show%20notes%20crop%20Creative%20south%20Dont%20Reallly%20Care%20You%E2%80%99re%20Doing%20it%20Wrong%20Socks%20Jordan%E2%80%99s%20IG%20Dustin%E2%80%99s%20IG%20Lincoln%20IG%20Damasso%20IG%20Davy%20IG) - Jordan’s IG - [@StakeYourClaim](https://www.instagram.com/stakeyourclaimco/) - [Morning Breath Inc](https://www.instagram.com/morningbreathinc/) - [Matt Dawson](https://www.instagram.com/staygrayponyboy/) - [Crop Conference](http://www.cropbr.com/) - [Creative South](https://www.creativesouth.com/) - [Mike Jones](https://www.instagram.com/bucket826) - Music by - [Blookah](http://soundcloud.com/blookah) jordan, brandon, creative, sanchez, lincoln, crop, damasso, noden, dan, davy, jannsen, breath, mahaffey, dustin, hunsakers, design, jones, mike, morning, south, lechevance, conference, co true full 41 f2402689530a135e165fc0981b8723d8 Give Yourself a Break & Ditch Unnecessary Stress A Memo From Scotty: 3 Years of Weekly Content Can Lead to Fatigue

In 2017 I started the year off the with the motto, "Do Less But Better."

Unfortunately, I am human and have been horrible at sticking to this mantra.

Over the past 3 years, I've been putting out weekly content like a drawing, blog post or audio. Weekly content is all I know but trying to manage this with:

  • the day job
  • doing freelance
  • maintaining relationships with my wife, family and friends

has begun to take a toll on me, not to mention all the other things I seem to fit within my schedule.

Sometimes it can feel like an endless cycle, like when do I get a break?

This past April was absolutely ridiculous with all the traveling and teaching a workshop at Creative South and speaking at Crop Conference. The months and preparation leading up to it were intense as well.

I told myself that May would be different and I would slow down and enjoy myself. Next thing you know, I book up any free time I have with freelance and side projects.

Safe to say, May went by in a flash and I can barely remember anything that happened. It's making me realize that I keep my plate full unintentionally and it makes it difficult to "live in the moment" even though I've improved at celebrating all wins...or at least acknowledge them.

There’s just so much going on that I can’t stress myself out trying to hustle to make all these things happen in the week.

I’m infamous for being too hard on myself and that’s why I’m giving myself a break and ditching unnecessary stress.

Reevaluating My Priorities

The podcast is my #1 priority as it’s the most fulfilling but it’s also the most demanding.

Sometimes I don’t feel like I have enough time to pump out the best quality in the episode or the show artwork as I'm rushed.

This pains me but for the short future I’m going to take the show to an every other week for my sanity and to free me up to:

  • experiment with video on the podcast for Youtube
  • spend more time with Emily, family and friends during the summer
  • update my website
  • prepare for my Weapons of Mass Creation speech in August
  • go above and beyond in my client work to help pay off debt

I'm making this choice to ditch unnecessary stress I get when trying to rush out an episode each week. There's too much going on and especially in the summer time to effectively manage it all to the quality I expect from myself.

The show will eventually return to a weekly format as I know this is what has the biggest potential in my short creative career. However, I need to pace myself and play long-game mindset so I don't burn out in the short term.

Give Yourself a Break

While it'll be hard to adapt to this new format, my life and productivity revolve around routine.

I know this will allow me to reflect and understand how I can improve and evolve the show to a higher level.

I hope you know how much your respect, understanding, encouragement and support mean to me as I slowly figure things out in my personal and business life.

Thanks for listening.

Much love,

Scotty

 

Shownotes

]]> Wed, 14 Jun 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ A Memo From Scotty: 3 Years of Weekly Content Can Lead to Fatigue

In 2017 I started the year off the with the motto, "Do Less But Better."

Unfortunately, I am human and have been horrible at sticking to this mantra.

Over the past 3 years, I've been putting out weekly content like a drawing, blog post or audio. Weekly content is all I know but trying to manage this with:

  • the day job
  • doing freelance
  • maintaining relationships with my wife, family and friends

has begun to take a toll on me, not to mention all the other things I seem to fit within my schedule.

Sometimes it can feel like an endless cycle, like when do I get a break?

This past April was absolutely ridiculous with all the traveling and teaching a workshop at Creative South and speaking at Crop Conference. The months and preparation leading up to it were intense as well.

I told myself that May would be different and I would slow down and enjoy myself. Next thing you know, I book up any free time I have with freelance and side projects.

Safe to say, May went by in a flash and I can barely remember anything that happened. It's making me realize that I keep my plate full unintentionally and it makes it difficult to "live in the moment" even though I've improved at celebrating all wins...or at least acknowledge them.

There’s just so much going on that I can’t stress myself out trying to hustle to make all these things happen in the week.

I’m infamous for being too hard on myself and that’s why I’m giving myself a break and ditching unnecessary stress.

Reevaluating My Priorities

The podcast is my #1 priority as it’s the most fulfilling but it’s also the most demanding.

Sometimes I don’t feel like I have enough time to pump out the best quality in the episode or the show artwork as I'm rushed.

This pains me but for the short future I’m going to take the show to an every other week for my sanity and to free me up to:

  • experiment with video on the podcast for Youtube
  • spend more time with Emily, family and friends during the summer
  • update my website
  • prepare for my Weapons of Mass Creation speech in August
  • go above and beyond in my client work to help pay off debt

I'm making this choice to ditch unnecessary stress I get when trying to rush out an episode each week. There's too much going on and especially in the summer time to effectively manage it all to the quality I expect from myself.

The show will eventually return to a weekly format as I know this is what has the biggest potential in my short creative career. However, I need to pace myself and play long-game mindset so I don't burn out in the short term.

Give Yourself a Break

While it'll be hard to adapt to this new format, my life and productivity revolve around routine.

I know this will allow me to reflect and understand how I can improve and evolve the show to a higher level.

I hope you know how much your respect, understanding, encouragement and support mean to me as I slowly figure things out in my personal and business life.

Thanks for listening.

Much love,

Scotty

 

Shownotes

]]> Give Yourself a Break & Ditch Unnecessary Stress Scotty Russell | Perspective-Collective 00:17:20 ## A Memo From Scotty: 3 Years of Weekly Content Can Lead to Fatigue In 2017 I started the year off the with the motto, _"Do Less But Better."_ Unfortunately, I am human and have been horrible at sticking to this mantra. Over the past 3 years, I've been putting out weekly content like a drawing, blog post or audio. [Weekly content](http://perspective-collective.com/weekly-content-checklist/) is all I know but trying to manage this with: - the day job - doing freelance - maintaining relationships with my wife, family and friends has begun to take a toll on me, not to mention all the other things I seem to fit within my schedule. _Sometimes it can feel like an endless cycle, like when do I get a break?_ This past April was absolutely ridiculous with all the traveling and teaching a workshop at [Creative South](https://www.creativesouth.com/) and speaking at [Crop Conference](http://www.cropbr.com/). The months and preparation leading up to it were intense as well. I told myself that May would be different and I would slow down and enjoy myself. Next thing you know, I book up any free time I have with freelance and side projects. Safe to say, May went by in a flash and I can barely remember anything that happened. It's making me realize that I keep my plate full unintentionally and it makes it difficult to "live in the moment" even though I've improved at celebrating all wins...or at least acknowledge them. There’s just so much going on that I can’t stress myself out trying to hustle to make all these things happen in the week. I’m infamous for being too hard on myself and that’s why I’m giving myself a break and ditching unnecessary stress. ## Reevaluating My Priorities The podcast is my #1 priority as it’s the most fulfilling but it’s also the most demanding. Sometimes I don’t feel like I have enough time to pump out the best quality in the episode or the show artwork as I'm rushed. This pains me but for the short future I’m going to take the show to an every other week for my sanity and to free me up to: - experiment with video on the podcast for Youtube - spend more time with Emily, family and friends during the summer - update my website - prepare for my Weapons of Mass Creation speech in August - go above and beyond in my client work to help pay off debt I'm making this choice to ditch unnecessary stress I get when trying to rush out an episode each week. There's too much going on and especially in the summer time to effectively manage it all to the quality I expect from myself. The show will eventually return to a weekly format as I know this is what has the biggest potential in my short creative career. However, I need to pace myself and play long-game mindset so I don't burn out in the short term. ## Give Yourself a Break While it'll be hard to adapt to this new format, my life and productivity revolve around routine. I know this will allow me to reflect and understand how I can improve and evolve the show to a higher level. I hope you know how much your respect, understanding, encouragement and support mean to me as I slowly figure things out in my personal and business life. Thanks for listening. Much love, Scotty ### Shownotes - [Creative South](https://www.creativesouth.com/) - [Crop Conference](http://www.cropbr.com/) - [Weekly Content Checklist](http://weeklycontentchecklist.com) - Podcast Music: [Blookah](http://soundcloud.com/blookah) ## A Memo From Scotty: 3 Years of Weekly Content Can Lead to Fatigue In 2017 I started the year off the with the motto, _"Do Less But Better."_ Unfortunately, I am human and have been horrible at sticking to this mantra. Over the past 3 years, I've been putting out weekly content like a drawing, blog post or audio. [Weekly content](http://perspective-collective.com/weekly-content-checklist/) is all I know but trying to manage this with: - the day job - doing freelance - maintaining relationships with my wife, family and friends has begun to take a toll on me, not to mention all the other things I seem to fit within my schedule. _Sometimes it can feel like an endless cycle, like when do I get a break?_ This past April was absolutely ridiculous with all the traveling and teaching a workshop at [Creative South](https://www.creativesouth.com/) and speaking at [Crop Conference](http://www.cropbr.com/). The months and preparation leading up to it were intense as well. I told myself that May would be different and I would slow down and enjoy myself. Next thing you know, I book up any free time I have with freelance and side projects. Safe to say, May went by in a flash and I can barely remember anything that happened. It's making me realize that I keep my plate full unintentionally and it makes it difficult to "live in the moment" even though I've improved at celebrating all wins...or at least acknowledge them. There’s just so much going on that I can’t stress myself out trying to hustle to make all these things happen in the week. I’m infamous for being too hard on myself and that’s why I’m giving myself a break and ditching unnecessary stress. ## Reevaluating My Priorities The podcast is my #1 priority as it’s the most fulfilling but it’s also the most demanding. Sometimes I don’t feel like I have enough time to pump out the best quality in the episode or the show artwork as I'm rushed. This pains me but for the short future I’m going to take the show to an every other week for my sanity and to free me up to: - experiment with video on the podcast for Youtube - spend more time with Emily, family and friends during the summer - update my website - prepare for my Weapons of Mass Creation speech in August - go above and beyond in my client work to help pay off debt I'm making this choice to ditch unnecessary stress I get when trying to rush out an episode each week. There's too much going on and especially in the summer time to effectively manage it all to the quality I expect from myself. The show will eventually return to a weekly format as I know this is what has the biggest potential in my short creative career. However, I need to pace myself and play long-game mindset so I don't burn out in the short term. ## Give Yourself a Break While it'll be hard to adapt to this new format, my life and productivity revolve around routine. I know this will allow me to reflect and understand how I can improve and evolve the show to a higher level. I hope you know how much your respect, understanding, encouragement and support mean to me as I slowly figure things out in my personal and business life. Thanks for listening. Much love, Scotty ### Shownotes - [Creative South](https://www.creativesouth.com/) - [Crop Conference](http://www.cropbr.com/) - [Weekly Content Checklist](http://weeklycontentchecklist.com) - Podcast Music: [Blookah](http://soundcloud.com/blookah) crop, weekly, blookah, south, creative, conference, checklist, content true full 40 14d6cd38dfe8b3e94bed7ba90e93ad9c 3 Ways to Kill the Pressure & Stop Projecting Defeat A Defeated Mindset Makes It Hard to Start Or Stick With It

Do you deal with projecting defeat and tell yourself:

  • I want to make money from my talents but don’t know where to start?
  • I don’t know what I’m doing, why start when I won't get anywhere?

We all want to be successful but this foreshadowed failure can stop you from even starting or sticking with it.

How can you silence that inner critic and pick a road to start down?

Honestly, I think the majority of us creative have no idea where we are headed—me especially.

Each year, the road seems to drastically change but the hardest thing I ever did was to start. The second hardest thing I’ve done is stick with it.

With a defeated mindset, it makes it hard for things to ever change and evolve if you don’t take the first step and begin in a blind direction.

I think when you’ve made up your mind that you have to be successful and make money off your creative pursuits that you’re setting yourself up for defeat.

I want to give you 3 ways to take the pressure off yourself as you pursue work that lights you up. The success, money and recognition are by-products when you continue to show up and improve your skills.

  1. Experimentation

I think it’s safe to say that the majority of professionals didn’t start off immediately successful in their line of work.

I’d wager to say that your heroes probably started off with their work as a hobby and it blossomed from there.

In my case, drawing was a hobby my entire life that I didn’t think I was very good at. However, once I started sharing my work and experimenting with different mediums and styles, I began to find my grove and my voice...and slowly getting paid to do it.

Even today I’m constantly experimenting— I’m afraid to get stagnant and content with my skills as I believe that caps your potential.

Avoid the pressure of needing to be a Bob Ross or Doyald Young right out of the gates.

Treat your early stages of your work as a hobby that’s just for you and nobody else. Dip your toes in the water and experiment in work that you’re not only good at but that you enjoy as well.

  1. Find Work You Enjoy

This is basically the underlying message to my show. If you’re creating work that you don’t enjoy, you could be slowly suffocating the excitement of your talents.

For the longest time, I was doing client work that involved me trying to recreate other people's styles.

Other times I was creating to please others and jumping on trends hoping people would like my work.

Sadly, when I shared this work that wasn’t true to myself, I slowly found myself becoming less satisfied, more frustrated and more apt to quit.

With the exception of client work, I encourage you to create from a place that is for you and nobody else.

Pursue the road of chasing work that lights you up and that you enjoy.

  1. Consistency & Staying the Course

Transforming that hobby into a successful creative career generally lands into two buckets:

  1. Being consistent
  2. Creating quality work over time

By creating and sharing work you enjoy and are good at over time, you’re bound to slowly attract an audience around it.

It will seem like nobody's paying attention in the beginning and this may be true. Remind yourself that you’re not doing it for other people and that you have to give it time to grow as Matt Dawson says.

Think about it, more people are getting access to the internet each day.

As of April 2017, Instagram has over 700 million users and you know what that could mean for you?

You never know when you’re one scroll or swipe away from having your work discovered by that one person who can open the flood gates of opportunity.

You’re boosting your odds when you continue to show up and put out your best work.

Kill the Pressure of Projecting Defeat

To be honest, I don’t think you and I will ever completely silence that inner critic. Yet we can be mindful on how we approach our work.

Putting pressure on yourself to be successful and make money from your talents is unnecessary, especially in the early stages. That is the quickest way to suffocate the joy from even starting or sticking with something.

When picking a road to follow:

  1. Experiment and treat your work like a hobby in the beginning.
  2. Enjoy the work you do and create for yourself.
  3. Stay the course and be consistent with sharing and improving your skills.

I have a gut feeling that if you follow these steps, you’ll set yourself up for some pretty spectacular opportunities to come your way.

Key Takeaways

]]> Wed, 31 May 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ A Defeated Mindset Makes It Hard to Start Or Stick With It

Do you deal with projecting defeat and tell yourself:

  • I want to make money from my talents but don’t know where to start?
  • I don’t know what I’m doing, why start when I won't get anywhere?

We all want to be successful but this foreshadowed failure can stop you from even starting or sticking with it.

How can you silence that inner critic and pick a road to start down?

Honestly, I think the majority of us creative have no idea where we are headed—me especially.

Each year, the road seems to drastically change but the hardest thing I ever did was to start. The second hardest thing I’ve done is stick with it.

With a defeated mindset, it makes it hard for things to ever change and evolve if you don’t take the first step and begin in a blind direction.

I think when you’ve made up your mind that you have to be successful and make money off your creative pursuits that you’re setting yourself up for defeat.

I want to give you 3 ways to take the pressure off yourself as you pursue work that lights you up. The success, money and recognition are by-products when you continue to show up and improve your skills.

  1. Experimentation

I think it’s safe to say that the majority of professionals didn’t start off immediately successful in their line of work.

I’d wager to say that your heroes probably started off with their work as a hobby and it blossomed from there.

In my case, drawing was a hobby my entire life that I didn’t think I was very good at. However, once I started sharing my work and experimenting with different mediums and styles, I began to find my grove and my voice...and slowly getting paid to do it.

Even today I’m constantly experimenting— I’m afraid to get stagnant and content with my skills as I believe that caps your potential.

Avoid the pressure of needing to be a Bob Ross or Doyald Young right out of the gates.

Treat your early stages of your work as a hobby that’s just for you and nobody else. Dip your toes in the water and experiment in work that you’re not only good at but that you enjoy as well.

  1. Find Work You Enjoy

This is basically the underlying message to my show. If you’re creating work that you don’t enjoy, you could be slowly suffocating the excitement of your talents.

For the longest time, I was doing client work that involved me trying to recreate other people's styles.

Other times I was creating to please others and jumping on trends hoping people would like my work.

Sadly, when I shared this work that wasn’t true to myself, I slowly found myself becoming less satisfied, more frustrated and more apt to quit.

With the exception of client work, I encourage you to create from a place that is for you and nobody else.

Pursue the road of chasing work that lights you up and that you enjoy.

  1. Consistency & Staying the Course

Transforming that hobby into a successful creative career generally lands into two buckets:

  1. Being consistent
  2. Creating quality work over time

By creating and sharing work you enjoy and are good at over time, you’re bound to slowly attract an audience around it.

It will seem like nobody's paying attention in the beginning and this may be true. Remind yourself that you’re not doing it for other people and that you have to give it time to grow as Matt Dawson says.

Think about it, more people are getting access to the internet each day.

As of April 2017, Instagram has over 700 million users and you know what that could mean for you?

You never know when you’re one scroll or swipe away from having your work discovered by that one person who can open the flood gates of opportunity.

You’re boosting your odds when you continue to show up and put out your best work.

Kill the Pressure of Projecting Defeat

To be honest, I don’t think you and I will ever completely silence that inner critic. Yet we can be mindful on how we approach our work.

Putting pressure on yourself to be successful and make money from your talents is unnecessary, especially in the early stages. That is the quickest way to suffocate the joy from even starting or sticking with something.

When picking a road to follow:

  1. Experiment and treat your work like a hobby in the beginning.
  2. Enjoy the work you do and create for yourself.
  3. Stay the course and be consistent with sharing and improving your skills.

I have a gut feeling that if you follow these steps, you’ll set yourself up for some pretty spectacular opportunities to come your way.

Key Takeaways

]]> 3 Ways to Kill the Pressure & Stop Projecting Defeat Scotty Russell | Perspective-Collective 00:14:16 ## A Defeated Mindset Makes It Hard to Start Or Stick With It Do you deal with projecting defeat and tell yourself: - _I want to make money from my talents but don’t know where to start?_ - _I don’t know what I’m doing, why start when I won't get anywhere?_ We all want to be successful but this foreshadowed failure can stop you from even starting or sticking with it. How can you silence that inner critic and pick a road to start down? Honestly, I think the majority of us creative have no idea where we are headed—me especially. Each year, the road seems to drastically change but the hardest thing I ever did was to start. The second hardest thing I’ve done is stick with it. **With a defeated mindset, it makes it hard for things to ever change and evolve if you don’t take the first step and begin in a blind direction.** I think when you’ve made up your mind that you have to be successful and make money off your creative pursuits that you’re setting yourself up for defeat. I want to give you 3 ways to take the pressure off yourself as you pursue work that lights you up. The success, money and recognition are by-products when you continue to show up and improve your skills. ## 1. Experimentation I think it’s safe to say that the majority of professionals didn’t start off immediately successful in their line of work. I’d wager to say that your heroes probably started off with their work _as a hobby_ and it blossomed from there. In my case, drawing was a hobby my entire life that I didn’t think I was very good at. However, once I started sharing my work and experimenting with different mediums and styles, I began to find my grove and my voice...and slowly getting paid to do it. Even today I’m constantly experimenting— I’m afraid to get stagnant and content with my skills as I believe that caps your potential. Avoid the pressure of needing to be a Bob Ross or [Doyald Young](http://www.doyaldyoung.com/) right out of the gates. **Treat your early stages of your work as a hobby** that’s just for you and nobody else. [Dip your toes in the water and experiment](http://perspective-collective.com/6/) in work that _you’re not only good at but that you enjoy as well_. ## 2. Find Work You Enjoy This is basically the underlying message to my show. If you’re creating work that you don’t enjoy, you could be slowly suffocating the excitement of your talents. For the longest time, I was doing client work that involved me trying to recreate other people's styles. Other times I was creating to please others and jumping on trends hoping people would like my work. Sadly, when I shared this work that wasn’t true to myself, I slowly found myself becoming less satisfied, more frustrated and more apt to quit. With the exception of client work, I encourage you to create from a place that is for you and nobody else. Pursue the road of **chasing work that lights you up** and that you enjoy. ## 3. Consistency & Staying the Course Transforming that hobby into a successful creative career generally lands into two buckets: 1. Being consistent 2. Creating quality work over time By creating and sharing work you enjoy and are good at over time, you’re bound to slowly attract an audience around it. It will seem like nobody's paying attention in the beginning and this may be true. Remind yourself that you’re not doing it for other people and that you have to [give it time to grow as Matt Dawson says.](http://perspective-collective.com/37/) Think about it, more people are getting access to the internet each day. [As of April 2017, Instagram has over 700 million users](https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/) and you know what that could mean for you? You never know when you’re **one scroll or swipe away from having your work discovered** by that one person who can open the flood gates of opportunity. You’re _boosting your odds_ when you continue to show up and put out your best work. ## Kill the Pressure of Projecting Defeat To be honest, I don’t think you and I will ever completely silence that inner critic. Yet we can be mindful on how we approach our work. Putting pressure on yourself to be successful and make money from your talents is unnecessary, especially in the early stages. That is the quickest way to suffocate the joy from even starting or sticking with something. When picking a road to follow: 1. Experiment and treat your work like a hobby in the beginning. 2. Enjoy the work you do and create for yourself. 3. Stay the course and be consistent with sharing and improving your skills. I have a gut feeling that if you follow these steps, you’ll set yourself up for some pretty spectacular opportunities to come your way. ## Key Takeaways - **Things can’t change and evolve if you don’t take the first step and begin in a blind direction.** - Your heroes probably started off with their work as a hobby - **Treat your early stages of your work as a hobby** that’s just for you and nobody else. - Dip your toes in the water and experiment in work that _you’re not only good at but that you enjoy as well._ - Pursue the road of **chasing work that lights you up** and that you enjoy. - You never know when you’re **one scroll or swipe away from having your work discovered.** - _You’re boosting your odds_ when you continue to show up and put out your best work. ## Show Notes - [Join the Perspective Team and Get Direct Access to Me](http://perspective-collective.com/join-my-team/) - [PP 006: Clarity Comes From Dipping Your Toes in the Water](http://perspective-collective.com/6/) - [PP 037: Give it Time to Grow With Matt Dawson](http://perspective-collective.com/37/) - [Music by Blookah](https://soundcloud.com/blookah) ## A Defeated Mindset Makes It Hard to Start Or Stick With It Do you deal with projecting defeat and tell yourself: - _I want to make money from my talents but don’t know where to start?_ - _I don’t know what I’m doing, why start when I won't get anywhere?_ We all want to be successful but this foreshadowed failure can stop you from even starting or sticking with it. How can you silence that inner critic and pick a road to start down? Honestly, I think the majority of us creative have no idea where we are headed—me especially. Each year, the road seems to drastically change but the hardest thing I ever did was to start. The second hardest thing I’ve done is stick with it. **With a defeated mindset, it makes it hard for things to ever change and evolve if you don’t take the first step and begin in a blind direction.** I think when you’ve made up your mind that you have to be successful and make money off your creative pursuits that you’re setting yourself up for defeat. I want to give you 3 ways to take the pressure off yourself as you pursue work that lights you up. The success, money and recognition are by-products when you continue to show up and improve your skills. ## 1. Experimentation I think it’s safe to say that the majority of professionals didn’t start off immediately successful in their line of work. I’d wager to say that your heroes probably started off with their work _as a hobby_ and it blossomed from there. In my case, drawing was a hobby my entire life that I didn’t think I was very good at. However, once I started sharing my work and experimenting with different mediums and styles, I began to find my grove and my voice...and slowly getting paid to do it. Even today I’m constantly experimenting— I’m afraid to get stagnant and content with my skills as I believe that caps your potential. Avoid the pressure of needing to be a Bob Ross or [Doyald Young](http://www.doyaldyoung.com/) right out of the gates. **Treat your early stages of your work as a hobby** that’s just for you and nobody else. [Dip your toes in the water and experiment](http://perspective-collective.com/6/) in work that _you’re not only good at but that you enjoy as well_. ## 2. Find Work You Enjoy This is basically the underlying message to my show. If you’re creating work that you don’t enjoy, you could be slowly suffocating the excitement of your talents. For the longest time, I was doing client work that involved me trying to recreate other people's styles. Other times I was creating to please others and jumping on trends hoping people would like my work. Sadly, when I shared this work that wasn’t true to myself, I slowly found myself becoming less satisfied, more frustrated and more apt to quit. With the exception of client work, I encourage you to create from a place that is for you and nobody else. Pursue the road of **chasing work that lights you up** and that you enjoy. ## 3. Consistency & Staying the Course Transforming that hobby into a successful creative career generally lands into two buckets: 1. Being consistent 2. Creating quality work over time By creating and sharing work you enjoy and are good at over time, you’re bound to slowly attract an audience around it. It will seem like nobody's paying attention in the beginning and this may be true. Remind yourself that you’re not doing it for other people and that you have to [give it time to grow as Matt Dawson says.](http://perspective-collective.com/37/) Think about it, more people are getting access to the internet each day. [As of April 2017, Instagram has over 700 million users](https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/) and you know what that could mean for you? You never know when you’re **one scroll or swipe away from having your work discovered** by that one person who can open the flood gates of opportunity. You’re _boosting your odds_ when you continue to show up and put out your best work. ## Kill the Pressure of Projecting Defeat To be honest, I don’t think you and I will ever completely silence that inner critic. Yet we can be mindful on how we approach our work. Putting pressure on yourself to be successful and make money from your talents is unnecessary, especially in the early stages. That is the quickest way to suffocate the joy from even starting or sticking with something. When picking a road to follow: 1. Experiment and treat your work like a hobby in the beginning. 2. Enjoy the work you do and create for yourself. 3. Stay the course and be consistent with sharing and improving your skills. I have a gut feeling that if you follow these steps, you’ll set yourself up for some pretty spectacular opportunities to come your way. ## Key Takeaways - **Things can’t change and evolve if you don’t take the first step and begin in a blind direction.** - Your heroes probably started off with their work as a hobby - **Treat your early stages of your work as a hobby** that’s just for you and nobody else. - Dip your toes in the water and experiment in work that _you’re not only good at but that you enjoy as well._ - Pursue the road of **chasing work that lights you up** and that you enjoy. - You never know when you’re **one scroll or swipe away from having your work discovered.** - _You’re boosting your odds_ when you continue to show up and put out your best work. ## Show Notes - [Join the Perspective Team and Get Direct Access to Me](http://perspective-collective.com/join-my-team/) - [PP 006: Clarity Comes From Dipping Your Toes in the Water](http://perspective-collective.com/6/) - [PP 037: Give it Time to Grow With Matt Dawson](http://perspective-collective.com/37/) - [Music by Blookah](https://soundcloud.com/blookah) bob, projecting, defeat, pressure, young, blookah, doyald, ross, experiment true full 39 d72113e6adef9ba3c04d3e32560edca0 Creative Decision-Making: If It's Not a Hell Yes, It’s a Hell No The Power of No & the Value of Your Time

This past April at Creative South, I got to listen to a panel discussion by Marc Hemeon and Joel Beukelman of Design Inc. which links companies and freelancers together.

Scratch that, according to Marc, design panels suck so they turned it into a quirky session about 70ish Life and Business Lessons for Designers.

What made it even more enjoyable was the Always Sunny in Philadelphia theme music in the background along with the energy and humor they injected into the presentation.

One of the biggest takeaways that punched me in the gut was when they said: “If it’s not a Hell Yes, then it’s a Hell No.”

This spoke volumes to how I used to take on work simply out of financial scarcity or due to feeling obligated.

I want this episode to drive home the fact that saying no creates more time for the work that excites you.

Listening to this episode better be a hell yes to you.

The Power of No

Why is it so hard to say no to people?

For me, it always landed into two buckets:

  1. There was an element of people pleasing or obligation
  2. Money was tight and projects felt scarce

Letting these guide my decisions of saying yes got me into some shitty commitments that held my time and excitement hostage.

Only in the last two years have I discovered the power of saying no. To be honest, saying no has allowed me to stumble across exciting new work that let me evolve as an artist.

For example, in September of 2016, I randomly got the chance to do my first mural. The only reason I was free to take on this new challenge was because I turned down a not so exciting job the week before.

Murals have easily blossomed into the work that excites me the most. Who knows when or if I would’ve stumbled across this new medium had I committed to the other project. There just wouldn't have been time to take it on.

That brings me to one of my main points: your most valuable asset isn’t money, it’s your time.

We all have the same 24 hours in a day and each hour is sacred.

When you say yes to mediocre things you don’t really want to do, you’re saying no to the things you really want to say yes to.

By filling up those open gaps in your life with low budget t-shirt designs for unaccountable clients who take forever to pay, your killing those spontaneous opportunities that could be an instant “Hell Yes.”

That’s where saying no comes in.

When something isn’t a Hell Yes, it should be a Hell No.

Operating Out of Scarcity

If you’re taking on work solely based on scarcity or guilt, I really think you should reframe your thinking

To be clear, right now in life I choose to take on freelance but I don’t necessarily have to and I realize this doesn't apply to everyone.

I make enough at the day job to cover bills, groceries, gas and the occasional pizza to treat myself. However, I’m not bringing in enough to save for a kid, take Perspective-Collective full-time and attack student loans.

This is why I choose freelance but more intentionally than before.

I’ve grown to be selective now and target one “Hell Yes” project per month. Only one as I still have the day job, podcast and husband duties that take priority.

If no “Hell Yes” opportunities present themselves, my wife and I will be fine and I can focus on other things to push Perspective-Collective forward.

The old me would have settled for the first project that popped up due to scarcity mindset. I was willing to trade my sanity and satisfaction as I felt this opportunity would never come again and neither would the small chunk of change that accompanied it.

Always remind yourself that there are plenty of more projects coming your way if you happen to pass on one.

Operating Out of Guilt

On the other end of the spectrum is feeling guilted or obligated to do work for friends and family.

I have zero problems doing pro-bono work for family or friends when it’s:

  • for a good cause
  • and is convenient for my schedule

However, the people closest to you seem to always want a hookup or some type of freebie.

I can’t tell you how many times I’ve had some family or friends guilt me into doing work for them. Other times they get outraged when I tell them my pricing or simply reply with a professional / polite no.

Especially in a small town of Iowa where $50 for a logo is the going rate, people act like you’re crazy and proceed to talk shit about you behind your back.

As you continue to invest your life, effort, sweat, blood, tears and money into your craft, you'll realize the value of what you produce and how sacred your time is.

Over time you'll see that true friends and family will understand and respect you, even if they don’t like your response. The rest don’t matter and it’s cool to trim the fat and reduce your circle.

I get the feeling of wanting to please people but you’re better off saying no to free you up for bigger “Hell Yes” opportunities coming your way.

Decision-Making - Hell Yes Only

It feels like a ton of pressure has been lifted off my shoulders after adopting this motto.

Pulling the trigger with decision-making is so much easier in my opinion when you operate based on a simple Yes or No.

You’re always going to be faced with tough decisions, but if you can get by without taking on a mediocre project, then do it.

If people want to judge or talk shit because you quoted them “too high” or because you said no, who cares—that’s their problems.

Simplify your decision-making and free up your time for the projects that excite you.

Function from a mindset of “If it’s not a Hell Yes, then it’s a Hell No” and keep moving forward.

Key Takeaways

]]> Wed, 24 May 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Power of No & the Value of Your Time

This past April at Creative South, I got to listen to a panel discussion by Marc Hemeon and Joel Beukelman of Design Inc. which links companies and freelancers together.

Scratch that, according to Marc, design panels suck so they turned it into a quirky session about 70ish Life and Business Lessons for Designers.

What made it even more enjoyable was the Always Sunny in Philadelphia theme music in the background along with the energy and humor they injected into the presentation.

One of the biggest takeaways that punched me in the gut was when they said: “If it’s not a Hell Yes, then it’s a Hell No.”

This spoke volumes to how I used to take on work simply out of financial scarcity or due to feeling obligated.

I want this episode to drive home the fact that saying no creates more time for the work that excites you.

Listening to this episode better be a hell yes to you.

The Power of No

Why is it so hard to say no to people?

For me, it always landed into two buckets:

  1. There was an element of people pleasing or obligation
  2. Money was tight and projects felt scarce

Letting these guide my decisions of saying yes got me into some shitty commitments that held my time and excitement hostage.

Only in the last two years have I discovered the power of saying no. To be honest, saying no has allowed me to stumble across exciting new work that let me evolve as an artist.

For example, in September of 2016, I randomly got the chance to do my first mural. The only reason I was free to take on this new challenge was because I turned down a not so exciting job the week before.

Murals have easily blossomed into the work that excites me the most. Who knows when or if I would’ve stumbled across this new medium had I committed to the other project. There just wouldn't have been time to take it on.

That brings me to one of my main points: your most valuable asset isn’t money, it’s your time.

We all have the same 24 hours in a day and each hour is sacred.

When you say yes to mediocre things you don’t really want to do, you’re saying no to the things you really want to say yes to.

By filling up those open gaps in your life with low budget t-shirt designs for unaccountable clients who take forever to pay, your killing those spontaneous opportunities that could be an instant “Hell Yes.”

That’s where saying no comes in.

When something isn’t a Hell Yes, it should be a Hell No.

Operating Out of Scarcity

If you’re taking on work solely based on scarcity or guilt, I really think you should reframe your thinking

To be clear, right now in life I choose to take on freelance but I don’t necessarily have to and I realize this doesn't apply to everyone.

I make enough at the day job to cover bills, groceries, gas and the occasional pizza to treat myself. However, I’m not bringing in enough to save for a kid, take Perspective-Collective full-time and attack student loans.

This is why I choose freelance but more intentionally than before.

I’ve grown to be selective now and target one “Hell Yes” project per month. Only one as I still have the day job, podcast and husband duties that take priority.

If no “Hell Yes” opportunities present themselves, my wife and I will be fine and I can focus on other things to push Perspective-Collective forward.

The old me would have settled for the first project that popped up due to scarcity mindset. I was willing to trade my sanity and satisfaction as I felt this opportunity would never come again and neither would the small chunk of change that accompanied it.

Always remind yourself that there are plenty of more projects coming your way if you happen to pass on one.

Operating Out of Guilt

On the other end of the spectrum is feeling guilted or obligated to do work for friends and family.

I have zero problems doing pro-bono work for family or friends when it’s:

  • for a good cause
  • and is convenient for my schedule

However, the people closest to you seem to always want a hookup or some type of freebie.

I can’t tell you how many times I’ve had some family or friends guilt me into doing work for them. Other times they get outraged when I tell them my pricing or simply reply with a professional / polite no.

Especially in a small town of Iowa where $50 for a logo is the going rate, people act like you’re crazy and proceed to talk shit about you behind your back.

As you continue to invest your life, effort, sweat, blood, tears and money into your craft, you'll realize the value of what you produce and how sacred your time is.

Over time you'll see that true friends and family will understand and respect you, even if they don’t like your response. The rest don’t matter and it’s cool to trim the fat and reduce your circle.

I get the feeling of wanting to please people but you’re better off saying no to free you up for bigger “Hell Yes” opportunities coming your way.

Decision-Making - Hell Yes Only

It feels like a ton of pressure has been lifted off my shoulders after adopting this motto.

Pulling the trigger with decision-making is so much easier in my opinion when you operate based on a simple Yes or No.

You’re always going to be faced with tough decisions, but if you can get by without taking on a mediocre project, then do it.

If people want to judge or talk shit because you quoted them “too high” or because you said no, who cares—that’s their problems.

Simplify your decision-making and free up your time for the projects that excite you.

Function from a mindset of “If it’s not a Hell Yes, then it’s a Hell No” and keep moving forward.

Key Takeaways

]]> Creative Decision-Making: If It's Not a Hell Yes, It’s a Hell No Scotty Russell | Perspective-Collective 00:15:29 ## The Power of No & the Value of Your Time This past April at Creative South, I got to listen to a panel discussion by [Marc Hemeon](https://twitter.com/hemeon) and [Joel Beukelman](https://twitter.com/_bklmn) of [Design Inc.](https://www.designinc.com) which links companies and freelancers together. Scratch that, according to Marc, design panels suck so they turned it into a quirky session about [70ish Life and Business Lessons for Designers](https://medium.com/@hemeon/70ish-life-and-business-lessons-for-designers-9d8c5b9e3476). What made it even more enjoyable was the Always Sunny in Philadelphia theme music in the background along with the energy and humor they injected into the presentation. One of the biggest takeaways that punched me in the gut was when they said: _“If it’s not a Hell Yes, then it’s a Hell No.”_ This spoke volumes to how I used to take on work simply out of financial scarcity or due to feeling obligated. I want this episode to drive home the fact that **saying no creates more time for the work that excites you.** Listening to this episode better be a hell yes to you. ## The Power of No _Why is it so hard to say no to people?_ For me, it always landed into two buckets: 1. There was an element of people pleasing or obligation 2. Money was tight and projects felt scarce Letting these guide my decisions of saying yes got me into some shitty commitments that held my time and excitement hostage. Only in the last two years have I discovered the power of saying no. To be honest, saying no has allowed me to stumble across exciting new work that let me evolve as an artist. For example, in September of 2016, I randomly got the chance to do my first mural. The only reason I was free to take on this new challenge was because I turned down a not so exciting job the week before. Murals have easily blossomed into the work that excites me the most. Who knows when or if I would’ve stumbled across this new medium had I committed to the other project. There just wouldn't have been time to take it on. That brings me to one of my main points: **[your most valuable asset isn’t money, it’s your time.](http://perspective-collective.com/making-time-when-you-have-none-you-have-the-tool/)** We all have the same 24 hours in a day and each hour is _sacred_. When you say yes to mediocre things you don’t really want to do, **you’re saying no to the things you really want to say yes to.** By filling up those open gaps in your life with low budget t-shirt designs for unaccountable clients who take forever to pay, your killing those spontaneous opportunities that could be an instant “Hell Yes.” _That’s where saying no comes in._ When something isn’t a Hell Yes, it should be a Hell No. ## Operating Out of Scarcity If you’re taking on work solely based on scarcity or guilt, I really think you should reframe your thinking To be clear, right now in life I choose to take on freelance but I don’t necessarily have to and I realize this doesn't apply to everyone. I make enough at the day job to cover bills, groceries, gas and the occasional pizza to treat myself. However, I’m not bringing in enough to save for a kid, take Perspective-Collective full-time and attack student loans. This is why I choose freelance but more intentionally than before. I’ve grown to be selective now and target one “Hell Yes” project per month. Only one as I still have the day job, podcast and husband duties that take priority. If no “Hell Yes” opportunities present themselves, my wife and I will be fine and I can focus on other things to push Perspective-Collective forward. The old me would have settled for the first project that popped up due to scarcity mindset. I was willing to trade my sanity and satisfaction as I felt this opportunity would never come again and neither would the small chunk of change that accompanied it. Always remind yourself that **there are plenty of more projects coming your way** if you happen to pass on one. ## Operating Out of Guilt On the other end of the spectrum is feeling guilted or obligated to do work for friends and family. I have zero problems doing pro-bono work for family or friends when it’s: - for a good cause - and is convenient for my schedule However, the people closest to you seem to always want a hookup or some type of freebie. I can’t tell you how many times I’ve had some family or friends guilt me into doing work for them. Other times they get outraged when I tell them my pricing or simply reply with a professional / polite no. Especially in a small town of Iowa where $50 for a logo is the going rate, people act like you’re crazy and proceed to talk shit about you behind your back. As you continue to invest your life, effort, sweat, blood, tears and money into your craft, you'll realize the value of what you produce and how sacred your time is. Over time you'll see that true friends and family will understand and respect you, even if they don’t like your response. The rest don’t matter and it’s cool to trim the fat and reduce your circle. I get the feeling of wanting to please people but you’re better off saying no to free you up for bigger “Hell Yes” opportunities coming your way. ## Decision-Making - Hell Yes Only It feels like a ton of pressure has been lifted off my shoulders after adopting this motto. Pulling the trigger with decision-making is so much easier in my opinion when you operate based on a simple Yes or No. You’re always going to be faced with tough decisions, but if you can get by without taking on a mediocre project, then do it. If people want to judge or talk shit because you quoted them “too high” or because you said no, who cares—that’s their problems. Simplify your decision-making and free up your time for the projects that excite you. Function from a mindset of _“If it’s not a Hell Yes, then it’s a Hell No”_ and keep moving forward. ## Key Takeaways - **Saying no creates more time for the work that excites you.** - **Your most valuable asset isn’t money, it’s your time.** - Saying yes to mediocre things means you're saying no to the things you really want to do. - **There are plenty of more projects coming your way** if you happen to pass on one. - Pulling the trigger is so much easier when you operate based on a simple Yes or No. ### Shownotes - [Forefathers Group - Renasaisnce Photoshop Product](http://forefathersgroup.bigcartel.com/products) - [Design Inc.](https://www.designinc.com) - [Marc Hemeon](https://twitter.com/hemeon) & [Joel Beukelman](https://twitter.com/_bklmn) - [70ish Life and Business Lessons for Designers](https://medium.com/@hemeon/70ish-life-and-business-lessons-for-designers-9d8c5b9e3476) - Music by [Blookah](http://soundcloud.com/blookah) ## The Power of No & the Value of Your Time This past April at Creative South, I got to listen to a panel discussion by [Marc Hemeon](https://twitter.com/hemeon) and [Joel Beukelman](https://twitter.com/_bklmn) of [Design Inc.](https://www.designinc.com) which links companies and freelancers together. Scratch that, according to Marc, design panels suck so they turned it into a quirky session about [70ish Life and Business Lessons for Designers](https://medium.com/@hemeon/70ish-life-and-business-lessons-for-designers-9d8c5b9e3476). What made it even more enjoyable was the Always Sunny in Philadelphia theme music in the background along with the energy and humor they injected into the presentation. One of the biggest takeaways that punched me in the gut was when they said: _“If it’s not a Hell Yes, then it’s a Hell No.”_ This spoke volumes to how I used to take on work simply out of financial scarcity or due to feeling obligated. I want this episode to drive home the fact that **saying no creates more time for the work that excites you.** Listening to this episode better be a hell yes to you. ## The Power of No _Why is it so hard to say no to people?_ For me, it always landed into two buckets: 1. There was an element of people pleasing or obligation 2. Money was tight and projects felt scarce Letting these guide my decisions of saying yes got me into some shitty commitments that held my time and excitement hostage. Only in the last two years have I discovered the power of saying no. To be honest, saying no has allowed me to stumble across exciting new work that let me evolve as an artist. For example, in September of 2016, I randomly got the chance to do my first mural. The only reason I was free to take on this new challenge was because I turned down a not so exciting job the week before. Murals have easily blossomed into the work that excites me the most. Who knows when or if I would’ve stumbled across this new medium had I committed to the other project. There just wouldn't have been time to take it on. That brings me to one of my main points: **[your most valuable asset isn’t money, it’s your time.](http://perspective-collective.com/making-time-when-you-have-none-you-have-the-tool/)** We all have the same 24 hours in a day and each hour is _sacred_. When you say yes to mediocre things you don’t really want to do, **you’re saying no to the things you really want to say yes to.** By filling up those open gaps in your life with low budget t-shirt designs for unaccountable clients who take forever to pay, your killing those spontaneous opportunities that could be an instant “Hell Yes.” _That’s where saying no comes in._ When something isn’t a Hell Yes, it should be a Hell No. ## Operating Out of Scarcity If you’re taking on work solely based on scarcity or guilt, I really think you should reframe your thinking To be clear, right now in life I choose to take on freelance but I don’t necessarily have to and I realize this doesn't apply to everyone. I make enough at the day job to cover bills, groceries, gas and the occasional pizza to treat myself. However, I’m not bringing in enough to save for a kid, take Perspective-Collective full-time and attack student loans. This is why I choose freelance but more intentionally than before. I’ve grown to be selective now and target one “Hell Yes” project per month. Only one as I still have the day job, podcast and husband duties that take priority. If no “Hell Yes” opportunities present themselves, my wife and I will be fine and I can focus on other things to push Perspective-Collective forward. The old me would have settled for the first project that popped up due to scarcity mindset. I was willing to trade my sanity and satisfaction as I felt this opportunity would never come again and neither would the small chunk of change that accompanied it. Always remind yourself that **there are plenty of more projects coming your way** if you happen to pass on one. ## Operating Out of Guilt On the other end of the spectrum is feeling guilted or obligated to do work for friends and family. I have zero problems doing pro-bono work for family or friends when it’s: - for a good cause - and is convenient for my schedule However, the people closest to you seem to always want a hookup or some type of freebie. I can’t tell you how many times I’ve had some family or friends guilt me into doing work for them. Other times they get outraged when I tell them my pricing or simply reply with a professional / polite no. Especially in a small town of Iowa where $50 for a logo is the going rate, people act like you’re crazy and proceed to talk shit about you behind your back. As you continue to invest your life, effort, sweat, blood, tears and money into your craft, you'll realize the value of what you produce and how sacred your time is. Over time you'll see that true friends and family will understand and respect you, even if they don’t like your response. The rest don’t matter and it’s cool to trim the fat and reduce your circle. I get the feeling of wanting to please people but you’re better off saying no to free you up for bigger “Hell Yes” opportunities coming your way. ## Decision-Making - Hell Yes Only It feels like a ton of pressure has been lifted off my shoulders after adopting this motto. Pulling the trigger with decision-making is so much easier in my opinion when you operate based on a simple Yes or No. You’re always going to be faced with tough decisions, but if you can get by without taking on a mediocre project, then do it. If people want to judge or talk shit because you quoted them “too high” or because you said no, who cares—that’s their problems. Simplify your decision-making and free up your time for the projects that excite you. Function from a mindset of _“If it’s not a Hell Yes, then it’s a Hell No”_ and keep moving forward. ## Key Takeaways - **Saying no creates more time for the work that excites you.** - **Your most valuable asset isn’t money, it’s your time.** - Saying yes to mediocre things means you're saying no to the things you really want to do. - **There are plenty of more projects coming your way** if you happen to pass on one. - Pulling the trigger is so much easier when you operate based on a simple Yes or No. ### Shownotes - [Forefathers Group - Renasaisnce Photoshop Product](http://forefathersgroup.bigcartel.com/products) - [Design Inc.](https://www.designinc.com) - [Marc Hemeon](https://twitter.com/hemeon) & [Joel Beukelman](https://twitter.com/_bklmn) - [70ish Life and Business Lessons for Designers](https://medium.com/@hemeon/70ish-life-and-business-lessons-for-designers-9d8c5b9e3476) - Music by [Blookah](http://soundcloud.com/blookah) blookah, beukelman, marc, forefathers, design, group, inc, hemeon, joel, decisionmaking true full 38 700f3a286add1ce9c69c0d2673547da6 Give it Time to Grow Ft. Matt Dawson of Stay Gray Ponyboy Give it Time to Grow & Tilt the Scales in Your Favor

This week on the show we have a very special guest who just got done hosting an amazing conference called Crop in Baton Rouge. Matt Dawson is a talented designer and connector who creates under the name Stay Gray Ponyboy in Atlanta.

He is a shining example of someone who put in the work and used the power of side projects to build a name for himself.

He’s not only an insanely talented individual but he’s grown into becoming a really good friend of mine and I can’t wait to share his story with you.

Stumbling into Graphic Design

Growing up, Matt was always involved with sports, music and drawing. As he approached college, he thought landscape architecture sounded appealing and was involved in that for 3.5 years out of the 5-year program.

Outside of class, he found himself constantly using Adobe Illustrator and Photoshop to make band collateral like posters and merch. Little did he know he was getting started in a career of graphic design.

It finally dawned on him that he wanted to switch directions and pursue graphic design. He was in a new relationship with the wonderful Ariadne at the time and he approached her saying they needed to have a talk. The funny thing is she thought he was going to break up with her when really he was just switching majors.

Of course, she was 100% on board as he states she always is whatever he chooses to pursue.

Over the last 4.5 years, he's been working under the moniker of Stay Gray Ponyboy and the business name of Studio Gray. His situation was like mine when I talk about Making a Name For Yourself in Episode 28, using his first name like Matt Dawson Design didn't fit so he went a more abstract route.

There are a few reasons he chose this name because of the word gray:

  1. It is a family name and shortly after his daughter was born, everything he did was for her.
  2. It also happens to be his favorite color—he's all about overcast days and gray clothing.
  3. It pertains to having perspective in a situation.
  4. Finally, it was also inspired by the book The Outsiders with the phrase "Stay Gold Ponyboy."

While he stumbled into graphic design and built a name for himself, Matt clearly is a workhouse and has put in the work behind the scenes.

Give it Time to Grow

Something that really stood out to me from Matt's interview is when he said, "Am I going to build something for myself or am I going to build something for someone else?"

He's put in the grind at the day job of exchanging hours of his life for pay. He's been in positions where they worked him to the bone for 40-50 hours a week and he'd still find time to pour another 30 hours or so into building his side projects and freelance.

When you start having ownership of something, the scale begins to tip in your favor and that was the case with his story. It's all about perception as the amount of work he was kicking out under Stay Gray Ponyboy appeared like he was doing his thing full-time and eventually, that grind paid off.

Matt has now been working for himself full-time now for close to two months, and honestly it's all because of the time he invested into letting his side projects grow.

Typography Nerd

Let's face it, Matt is a typography nerd and I say this with the utmost respect.

His love for type led him to have type talks as he worked for Lamar Advertising. His passion for type sparked an archive of typography combinations that he would help other designers use when they were in a pinch.

Around the same time, he began using Instagram and sharing these combinations he built up under the catchy name of #TypeComboTuesday.

He understood the power of consistency and kicked out Type Combos every Tuesday for 2 years! In 2017 he scaled it back and focuses on it once a month as his freelance career began to blossom.

What's funny about speaking and seeing the behind scenes of these events held by Lamar is that it sparked one of his biggest ideas yet...

Crop Conference

Matt was inspired to take these talks from Lamar and grow them to a larger scale for people in and outside of Louisiana. A patio sessions with a few beers ended up spawning the name Crop.

Think about it, cropping a photo is meant to bring out the best part of the composition into the frame and I feel this conference brings out the best part of us creatives.

There were a few hurdles he's dealt with and still deals with today in building Crop:

  1. Not only was it tough to name but it was tough to design for as your designing for designers.
  2. Organizing and working on bringing in some of the biggest conference names like Draplin, Tad Carpenter, Morning Breath, Hoodzpah, Brian Steely, Jason Craig, etc.
  3. Getting sponsorships throughout the year.
  4. Having a diverse lineup especially within the talks.
  5. Getting people to believe in the conference and to convince them it's legit.

If you ask me, I feel like he is crushing it in every category.

The conference has been so successful that he is planning something special with it in between it's normal time in April. This November, he is doing a satellite event called a Crop Pop Up in November. It'll be a one day gig the Friday before MondoCon 2017. There will be a few workshops, speakers, a big party and plenty of fun with the Industry Print Shop fellas.

I suggest you keep up to date on Matt's Instagram, Crop's Instagram or Cropbr.com if you think you want to attend...which I would recommend.

Rapid Fire Questions

Q. What' one piece of advice you would give to creatives starting a side / passion project or stuck in a creative funk?

A. Having the patience to nurture your side project is important. You have to put in the time and give it time to grow.

Q. Serif, San Serif or Script?

A. San Serif

Q. Who's your current favorite artist you're vibing to lately?

A. Alvin Diec who is capitalizing on making new things look old.

Q. What's your favorite kind of pizza?

A. Pepperoni, mushroom, feta cheese and banana peppers at Peace Love and Pizza - Atlanta

 

Key Takeaways:

  • Are you building for you or are you building for someone else?
  • Start having ownership of something and the scales will start tilting in your favor.
  • If you can get by and be happy, you need to try and figure out how the hell to do that.
  • Have patience and nurture your side projects as you have to give it time to grow
  • Don’t compare your start to someone else's middle
  • Look ahead and try to see what this side project will accomplish for you—that’s the carrot you should keep chasing

 

Shownotes

]]> Wed, 17 May 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Give it Time to Grow & Tilt the Scales in Your Favor

This week on the show we have a very special guest who just got done hosting an amazing conference called Crop in Baton Rouge. Matt Dawson is a talented designer and connector who creates under the name Stay Gray Ponyboy in Atlanta.

He is a shining example of someone who put in the work and used the power of side projects to build a name for himself.

He’s not only an insanely talented individual but he’s grown into becoming a really good friend of mine and I can’t wait to share his story with you.

Stumbling into Graphic Design

Growing up, Matt was always involved with sports, music and drawing. As he approached college, he thought landscape architecture sounded appealing and was involved in that for 3.5 years out of the 5-year program.

Outside of class, he found himself constantly using Adobe Illustrator and Photoshop to make band collateral like posters and merch. Little did he know he was getting started in a career of graphic design.

It finally dawned on him that he wanted to switch directions and pursue graphic design. He was in a new relationship with the wonderful Ariadne at the time and he approached her saying they needed to have a talk. The funny thing is she thought he was going to break up with her when really he was just switching majors.

Of course, she was 100% on board as he states she always is whatever he chooses to pursue.

Over the last 4.5 years, he's been working under the moniker of Stay Gray Ponyboy and the business name of Studio Gray. His situation was like mine when I talk about Making a Name For Yourself in Episode 28, using his first name like Matt Dawson Design didn't fit so he went a more abstract route.

There are a few reasons he chose this name because of the word gray:

  1. It is a family name and shortly after his daughter was born, everything he did was for her.
  2. It also happens to be his favorite color—he's all about overcast days and gray clothing.
  3. It pertains to having perspective in a situation.
  4. Finally, it was also inspired by the book The Outsiders with the phrase "Stay Gold Ponyboy."

While he stumbled into graphic design and built a name for himself, Matt clearly is a workhouse and has put in the work behind the scenes.

Give it Time to Grow

Something that really stood out to me from Matt's interview is when he said, "Am I going to build something for myself or am I going to build something for someone else?"

He's put in the grind at the day job of exchanging hours of his life for pay. He's been in positions where they worked him to the bone for 40-50 hours a week and he'd still find time to pour another 30 hours or so into building his side projects and freelance.

When you start having ownership of something, the scale begins to tip in your favor and that was the case with his story. It's all about perception as the amount of work he was kicking out under Stay Gray Ponyboy appeared like he was doing his thing full-time and eventually, that grind paid off.

Matt has now been working for himself full-time now for close to two months, and honestly it's all because of the time he invested into letting his side projects grow.

Typography Nerd

Let's face it, Matt is a typography nerd and I say this with the utmost respect.

His love for type led him to have type talks as he worked for Lamar Advertising. His passion for type sparked an archive of typography combinations that he would help other designers use when they were in a pinch.

Around the same time, he began using Instagram and sharing these combinations he built up under the catchy name of #TypeComboTuesday.

He understood the power of consistency and kicked out Type Combos every Tuesday for 2 years! In 2017 he scaled it back and focuses on it once a month as his freelance career began to blossom.

What's funny about speaking and seeing the behind scenes of these events held by Lamar is that it sparked one of his biggest ideas yet...

Crop Conference

Matt was inspired to take these talks from Lamar and grow them to a larger scale for people in and outside of Louisiana. A patio sessions with a few beers ended up spawning the name Crop.

Think about it, cropping a photo is meant to bring out the best part of the composition into the frame and I feel this conference brings out the best part of us creatives.

There were a few hurdles he's dealt with and still deals with today in building Crop:

  1. Not only was it tough to name but it was tough to design for as your designing for designers.
  2. Organizing and working on bringing in some of the biggest conference names like Draplin, Tad Carpenter, Morning Breath, Hoodzpah, Brian Steely, Jason Craig, etc.
  3. Getting sponsorships throughout the year.
  4. Having a diverse lineup especially within the talks.
  5. Getting people to believe in the conference and to convince them it's legit.

If you ask me, I feel like he is crushing it in every category.

The conference has been so successful that he is planning something special with it in between it's normal time in April. This November, he is doing a satellite event called a Crop Pop Up in November. It'll be a one day gig the Friday before MondoCon 2017. There will be a few workshops, speakers, a big party and plenty of fun with the Industry Print Shop fellas.

I suggest you keep up to date on Matt's Instagram, Crop's Instagram or Cropbr.com if you think you want to attend...which I would recommend.

Rapid Fire Questions

Q. What' one piece of advice you would give to creatives starting a side / passion project or stuck in a creative funk?

A. Having the patience to nurture your side project is important. You have to put in the time and give it time to grow.

Q. Serif, San Serif or Script?

A. San Serif

Q. Who's your current favorite artist you're vibing to lately?

A. Alvin Diec who is capitalizing on making new things look old.

Q. What's your favorite kind of pizza?

A. Pepperoni, mushroom, feta cheese and banana peppers at Peace Love and Pizza - Atlanta

 

Key Takeaways:

  • Are you building for you or are you building for someone else?
  • Start having ownership of something and the scales will start tilting in your favor.
  • If you can get by and be happy, you need to try and figure out how the hell to do that.
  • Have patience and nurture your side projects as you have to give it time to grow
  • Don’t compare your start to someone else's middle
  • Look ahead and try to see what this side project will accomplish for you—that’s the carrot you should keep chasing

 

Shownotes

]]> Give it Time to Grow Ft. Matt Dawson of Stay Gray Ponyboy Scotty Russell | Perspective-Collective 00:43:14 ## Give it Time to Grow & Tilt the Scales in Your Favor This week on the show we have a very special guest who just got done hosting an amazing conference called [Crop in Baton Rouge](https://www.instagram.com/cropbr/). [Matt Dawson](https://www.instagram.com/staygrayponyboy/) is a talented designer and connector who creates under the name [Stay Gray Ponyboy](http://www.staygrayponyboy.com/) in Atlanta. He is a shining example of someone who put in the work and used the power of side projects to build a name for himself. He’s not only an insanely talented individual but he’s grown into becoming a really good friend of mine and I can’t wait to share his story with you. ## Stumbling into Graphic Design Growing up, Matt was always involved with sports, music and drawing. As he approached college, he thought landscape architecture sounded appealing and was involved in that for 3.5 years out of the 5-year program. Outside of class, he found himself constantly using Adobe Illustrator and Photoshop to make band collateral like posters and merch. Little did he know he was getting started in a career of graphic design. It finally dawned on him that he wanted to switch directions and pursue graphic design. He was in a new relationship with [the wonderful Ariadne](https://www.instagram.com/staygrayponygirl/) at the time and he approached her saying they needed to have a talk. The funny thing is she thought he was going to break up with her when really he was just switching majors. Of course, she was 100% on board as he states she always is whatever he chooses to pursue. Over the last 4.5 years, he's been working under the moniker of Stay Gray Ponyboy and the business name of Studio Gray. His situation was like mine when I talk about [Making a Name For Yourself in Episode 28](http://perspective-collective.com/28/), using his first name like Matt Dawson Design didn't fit so he went a more abstract route. There are a few reasons he chose this name because of the word gray: 1. It is a family name and shortly after his daughter was born, everything he did was for her. 2. It also happens to be his favorite color—he's all about overcast days and gray clothing. 3. It pertains to having perspective in a situation. 4. Finally, it was also inspired by the book [The Outsiders](http://amzn.to/2qcVm6J) with the phrase "Stay Gold Ponyboy." While he stumbled into graphic design and built a name for himself, Matt clearly is a workhouse and has put in the work behind the scenes. ## Give it Time to Grow Something that really stood out to me from Matt's interview is when he said, _"Am I going to build something for myself or am I going to build something for someone else?"_ He's put in the grind at the day job of exchanging hours of his life for pay. He's been in positions where they worked him to the bone for 40-50 hours a week and he'd still find time to pour another 30 hours or so into building his side projects and freelance. **When you start having ownership of something, the scale begins to tip in your favor** and that was the case with his story. It's all about perception as the amount of work he was kicking out under Stay Gray Ponyboy appeared like he was doing his thing full-time and eventually, that grind paid off. Matt has now been working for himself full-time now for close to two months, and honestly it's all because of the **time he invested into letting his side projects grow.** ## Typography Nerd Let's face it, Matt is a typography nerd and I say this with the utmost respect. His love for type led him to have type talks as he worked for [Lamar Advertising](http://www.lamar.com/BatonRouge). His passion for type sparked an archive of typography combinations that he would help other designers use when they were in a pinch. Around the same time, he began using Instagram and sharing these combinations he built up under the catchy name of [#TypeComboTuesday](https://www.instagram.com/explore/tags/typecombotuesday/). He understood the power of consistency and kicked out [Type Combos every Tuesday](https://www.instagram.com/explore/tags/typecombotuesday/) for 2 years! In 2017 he scaled it back and focuses on it once a month as his freelance career began to blossom. What's funny about speaking and seeing the behind scenes of these events held by Lamar is that it sparked one of his biggest ideas yet... ## Crop Conference Matt was inspired to take these talks from Lamar and grow them to a larger scale for people in and outside of Louisiana. A patio sessions with a few beers ended up spawning the name Crop. Think about it, **cropping a photo is meant to bring out the best part of the composition into the frame** and I feel this conference brings out the best part of us creatives. There were a few hurdles he's dealt with and still deals with today in building Crop: 1. Not only was it tough to name but it was tough to design for as your designing for designers. 2. Organizing and working on bringing in some of the biggest conference names like [Draplin](http://draplin.com/), [Tad Carpenter,](https://www.instagram.com/tadcarpenter/) [Morning Breath](https://www.instagram.com/morningbreathinc/), [Hoodzpah](https://hoodzpahdesign.com/), [Brian Steely](http://briansteely.com/), [Jason Craig](https://www.instagram.com/jasonthe29th/), etc. 3. Getting sponsorships throughout the year. 4. Having a diverse lineup especially within the talks. 5. Getting people to believe in the conference and to convince them it's legit. If you ask me, I feel like he is crushing it in _every_ category. The conference has been so successful that he is planning something special with it in between it's normal time in April. This November, he is doing a satellite event called a Crop Pop Up in November. It'll be a one day gig the Friday before [MondoCon 2017](https://mondotees.com/pages/mondocon). There will be a few workshops, speakers, a big party and plenty of fun with the [Industry Print Shop fellas](http://www.industryprintshop.com/). I suggest you keep up to date on [Matt's Instagram](https://www.instagram.com/staygrayponyboy/), [Crop's Instagram](https://www.instagram.com/cropbr/) or [Cropbr.com](http://www.cropbr.com/) if you think you want to attend...which I would recommend. ## Rapid Fire Questions Q. _What' one piece of advice you would give to creatives starting a_ side / passion _project or stuck in a creative funk?_ A. Having the patience to nurture your side project is important. **You have to put in the time and give it time to grow.** - Q. _Serif, San Serif or Script?_ A. San Serif - Q. _Who's your current favorite artist you're vibing to lately?_ A. [Alvin Diec](http://alvindiec.com/) who is capitalizing on making new things look old. - Q. _What's your favorite kind of pizza?_ A. Pepperoni, mushroom, feta cheese and banana peppers at [Peace Love and Pizza - Atlanta](https://peaceloveandpizza.com/) ## Key Takeaways: - **Are you building for you** or are you building for someone else? - Start having ownership of something and the scales will start tilting in your favor. - If you can get by and be happy, you need to try and figure out how the hell to do that. - Have patience and nurture your side projects as you have to give it time to grow - **Don’t compare your start to someone else's middle** - _Look ahead_ and try to see what this side project will accomplish for you—that’s the carrot you should keep chasing ### Shownotes - [StayGrayPonyboy.com](http://www.staygrayponyboy.com/) - [Stay Gray Ponyboy Instagram](https://www.instagram.com/staygrayponyboy/) - [Type Combo Tuesday](https://www.instagram.com/explore/tags/typecombotuesday/) - [Crop Conference Instagram](https://www.instagram.com/cropbr/) - [CropBR.com](http://www.cropbr.com/) - [Stay Gray Ponygirl](https://www.instagram.com/staygrayponygirl/) - [Industry Print Shop](http://www.industryprintshop.com/) - [Pizza Drawings Only](https://www.instagram.com/pizzadrawingsonly/) - [Lamar Advertising](http://www.lamar.com/BatonRouge) - [Alvin Diec](http://alvindiec.com/) - Artist's website - [Peace Love and Pizza - Atlanta](https://peaceloveandpizza.com/) - Music by [Blookah](http://soundcloud.com/blookah) ## Give it Time to Grow & Tilt the Scales in Your Favor This week on the show we have a very special guest who just got done hosting an amazing conference called [Crop in Baton Rouge](https://www.instagram.com/cropbr/). [Matt Dawson](https://www.instagram.com/staygrayponyboy/) is a talented designer and connector who creates under the name [Stay Gray Ponyboy](http://www.staygrayponyboy.com/) in Atlanta. He is a shining example of someone who put in the work and used the power of side projects to build a name for himself. He’s not only an insanely talented individual but he’s grown into becoming a really good friend of mine and I can’t wait to share his story with you. ## Stumbling into Graphic Design Growing up, Matt was always involved with sports, music and drawing. As he approached college, he thought landscape architecture sounded appealing and was involved in that for 3.5 years out of the 5-year program. Outside of class, he found himself constantly using Adobe Illustrator and Photoshop to make band collateral like posters and merch. Little did he know he was getting started in a career of graphic design. It finally dawned on him that he wanted to switch directions and pursue graphic design. He was in a new relationship with [the wonderful Ariadne](https://www.instagram.com/staygrayponygirl/) at the time and he approached her saying they needed to have a talk. The funny thing is she thought he was going to break up with her when really he was just switching majors. Of course, she was 100% on board as he states she always is whatever he chooses to pursue. Over the last 4.5 years, he's been working under the moniker of Stay Gray Ponyboy and the business name of Studio Gray. His situation was like mine when I talk about [Making a Name For Yourself in Episode 28](http://perspective-collective.com/28/), using his first name like Matt Dawson Design didn't fit so he went a more abstract route. There are a few reasons he chose this name because of the word gray: 1. It is a family name and shortly after his daughter was born, everything he did was for her. 2. It also happens to be his favorite color—he's all about overcast days and gray clothing. 3. It pertains to having perspective in a situation. 4. Finally, it was also inspired by the book [The Outsiders](http://amzn.to/2qcVm6J) with the phrase "Stay Gold Ponyboy." While he stumbled into graphic design and built a name for himself, Matt clearly is a workhouse and has put in the work behind the scenes. ## Give it Time to Grow Something that really stood out to me from Matt's interview is when he said, _"Am I going to build something for myself or am I going to build something for someone else?"_ He's put in the grind at the day job of exchanging hours of his life for pay. He's been in positions where they worked him to the bone for 40-50 hours a week and he'd still find time to pour another 30 hours or so into building his side projects and freelance. **When you start having ownership of something, the scale begins to tip in your favor** and that was the case with his story. It's all about perception as the amount of work he was kicking out under Stay Gray Ponyboy appeared like he was doing his thing full-time and eventually, that grind paid off. Matt has now been working for himself full-time now for close to two months, and honestly it's all because of the **time he invested into letting his side projects grow.** ## Typography Nerd Let's face it, Matt is a typography nerd and I say this with the utmost respect. His love for type led him to have type talks as he worked for [Lamar Advertising](http://www.lamar.com/BatonRouge). His passion for type sparked an archive of typography combinations that he would help other designers use when they were in a pinch. Around the same time, he began using Instagram and sharing these combinations he built up under the catchy name of [#TypeComboTuesday](https://www.instagram.com/explore/tags/typecombotuesday/). He understood the power of consistency and kicked out [Type Combos every Tuesday](https://www.instagram.com/explore/tags/typecombotuesday/) for 2 years! In 2017 he scaled it back and focuses on it once a month as his freelance career began to blossom. What's funny about speaking and seeing the behind scenes of these events held by Lamar is that it sparked one of his biggest ideas yet... ## Crop Conference Matt was inspired to take these talks from Lamar and grow them to a larger scale for people in and outside of Louisiana. A patio sessions with a few beers ended up spawning the name Crop. Think about it, **cropping a photo is meant to bring out the best part of the composition into the frame** and I feel this conference brings out the best part of us creatives. There were a few hurdles he's dealt with and still deals with today in building Crop: 1. Not only was it tough to name but it was tough to design for as your designing for designers. 2. Organizing and working on bringing in some of the biggest conference names like [Draplin](http://draplin.com/), [Tad Carpenter,](https://www.instagram.com/tadcarpenter/) [Morning Breath](https://www.instagram.com/morningbreathinc/), [Hoodzpah](https://hoodzpahdesign.com/), [Brian Steely](http://briansteely.com/), [Jason Craig](https://www.instagram.com/jasonthe29th/), etc. 3. Getting sponsorships throughout the year. 4. Having a diverse lineup especially within the talks. 5. Getting people to believe in the conference and to convince them it's legit. If you ask me, I feel like he is crushing it in _every_ category. The conference has been so successful that he is planning something special with it in between it's normal time in April. This November, he is doing a satellite event called a Crop Pop Up in November. It'll be a one day gig the Friday before [MondoCon 2017](https://mondotees.com/pages/mondocon). There will be a few workshops, speakers, a big party and plenty of fun with the [Industry Print Shop fellas](http://www.industryprintshop.com/). I suggest you keep up to date on [Matt's Instagram](https://www.instagram.com/staygrayponyboy/), [Crop's Instagram](https://www.instagram.com/cropbr/) or [Cropbr.com](http://www.cropbr.com/) if you think you want to attend...which I would recommend. ## Rapid Fire Questions Q. _What' one piece of advice you would give to creatives starting a_ side / passion _project or stuck in a creative funk?_ A. Having the patience to nurture your side project is important. **You have to put in the time and give it time to grow.** - Q. _Serif, San Serif or Script?_ A. San Serif - Q. _Who's your current favorite artist you're vibing to lately?_ A. [Alvin Diec](http://alvindiec.com/) who is capitalizing on making new things look old. - Q. _What's your favorite kind of pizza?_ A. Pepperoni, mushroom, feta cheese and banana peppers at [Peace Love and Pizza - Atlanta](https://peaceloveandpizza.com/) ## Key Takeaways: - **Are you building for you** or are you building for someone else? - Start having ownership of something and the scales will start tilting in your favor. - If you can get by and be happy, you need to try and figure out how the hell to do that. - Have patience and nurture your side projects as you have to give it time to grow - **Don’t compare your start to someone else's middle** - _Look ahead_ and try to see what this side project will accomplish for you—that’s the carrot you should keep chasing ### Shownotes - [StayGrayPonyboy.com](http://www.staygrayponyboy.com/) - [Stay Gray Ponyboy Instagram](https://www.instagram.com/staygrayponyboy/) - [Type Combo Tuesday](https://www.instagram.com/explore/tags/typecombotuesday/) - [Crop Conference Instagram](https://www.instagram.com/cropbr/) - [CropBR.com](http://www.cropbr.com/) - [Stay Gray Ponygirl](https://www.instagram.com/staygrayponygirl/) - [Industry Print Shop](http://www.industryprintshop.com/) - [Pizza Drawings Only](https://www.instagram.com/pizzadrawingsonly/) - [Lamar Advertising](http://www.lamar.com/BatonRouge) - [Alvin Diec](http://alvindiec.com/) - Artist's website - [Peace Love and Pizza - Atlanta](https://peaceloveandpizza.com/) - Music by [Blookah](http://soundcloud.com/blookah) blookah, brian, shop, morning, industry, 2017, breath, hoodzpah, gray, print, typecombotuesday, matt, mondocon, cropbr, crop, ponyboy, craig, dawson, stay, tad, conference, studio, steely, draplin, jason, carpenter true full 37 6d1a5624f2ecec9bb74009ac3302a494 Celebrate Small Wins & Keep Your Eyes on the Prize See Your Small Wins As Milestones & Give Yourself Some Credit

In 2016 I had one of the biggest career shifting experiences…in which I vaguely remember.

It was my second time ever public speaking and this time was in front of a packed house at Creative South. I’m talking about 600–800 people.

Safe to say I blacked out for the majority of the 45-minute talk as my nerves were at an all-time high.

I brought a lot of energy, was really vulnerable and shared a part of me that many didn't know.

I can humbly say that when it was done, I got an unexpected standing ovation as the 9 am opening slot could be considered the hangover spot.

Sadly, to this day I can barely remember that moment. When I got home, I immediately went to work on the next project I had lined up.

It was a huge win in my life yet I was so focused on what was next that I failed to enjoy and reflect on the moment and it passed.

Honestly, it kind of haunts but it made me realize I’ve been horrible at celebrating wins in life—big or small.

Its been hard because I see people doing things at a much larger scale. In my mind, what I’m doing is just small potatoes compared to them so I rob myself of any credit.

To this day, I make it a point to celebrate even the smallest win as it:

  1. Captures the moment
  2. Builds momentum
  3. Helps offset the low points

I encourage you to see your small wins as milestones while grinding toward the trophy.

Keep your eyes on the prize but give yourself some credit along the way.

  1. Captures the Moment

I can’t remember the wave of emotions that I felt as that should easily be one of the most recallable, happiest days of my life.

The only way I can slightly relive that moment at Creative South is due to my brother Terence Tang (Tinlun Studio) patching up some video and audio together.

When you take the time to celebrate even a small win, you create another moment to pair with that feeling. It allows you to remember that time stamp in life where you had a victory.

Small victories like selling a print online to something big like landing a huge freelance gig.

Find ways to celebrate like ordering pizza, buying that pair of shoes you’ve been eyeing or just giving yourself permission to binge on Netflix for the day.

Give yourself some credit and find a way to remember that moment.

  1. Builds Momentum

When you string together a few small wins, it begins to build momentum and confidence.

Think about those teams that catch fire leading up to the playoffs. They rattle some wins off, find a groove and end up getting the trophy.

Even the smallest wins on your end deserve some type of celebration or pat on the back.

Don’t take the good moments and small victories in your life for granted—they are pointing you in the right direction and you can't rely on other people to notice it for you.

  1. Helps Offset the Lows

During those creative funks in your life when you feel invisible, it’s easy to forget how many great things you’ve accomplished large or small.

When you don’t allow yourself to celebrate and remember small wins, it’s easy to get caught up in the low moments.

Doing this creates a breeding ground for that inner critic to thrive. This critic makes you feel like you haven’t accomplished shit in your life.

However, the lows don’t seem so low when you can string some small wins together. Having some attainable small wins like updating your portfolio or Behance can help you snap out of that funk much quicker.

Give Yourself Some Credit

Being a creative isn’t easy as you’re quick to compare yourself to others who are making bigger waves than you.

However, you’ve done some pretty amazing things on your creative path—things you should be proud of.

I would hate for you to forget those moments because you didn’t think they mattered.

Celebrate all wins, especially if they are small.

Keep your eyes on the prize and give yourself some damn credit already.

Key Takeaways

  • When you take time to celebrate even a small win, you create another moment to pair with that feeling.
  • Give yourself some credit and remember that moment by celebrating.
  • When you string together a few small wins, it begins to build momentum and confidence.
  • Not celebrating small wins creates a breeding ground for that inner critic to thrive.
  • Having some attainable small wins can help you snap out of that funk much quicker.

 

Shownotes

]]> Wed, 10 May 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ See Your Small Wins As Milestones & Give Yourself Some Credit

In 2016 I had one of the biggest career shifting experiences…in which I vaguely remember.

It was my second time ever public speaking and this time was in front of a packed house at Creative South. I’m talking about 600–800 people.

Safe to say I blacked out for the majority of the 45-minute talk as my nerves were at an all-time high.

I brought a lot of energy, was really vulnerable and shared a part of me that many didn't know.

I can humbly say that when it was done, I got an unexpected standing ovation as the 9 am opening slot could be considered the hangover spot.

Sadly, to this day I can barely remember that moment. When I got home, I immediately went to work on the next project I had lined up.

It was a huge win in my life yet I was so focused on what was next that I failed to enjoy and reflect on the moment and it passed.

Honestly, it kind of haunts but it made me realize I’ve been horrible at celebrating wins in life—big or small.

Its been hard because I see people doing things at a much larger scale. In my mind, what I’m doing is just small potatoes compared to them so I rob myself of any credit.

To this day, I make it a point to celebrate even the smallest win as it:

  1. Captures the moment
  2. Builds momentum
  3. Helps offset the low points

I encourage you to see your small wins as milestones while grinding toward the trophy.

Keep your eyes on the prize but give yourself some credit along the way.

  1. Captures the Moment

I can’t remember the wave of emotions that I felt as that should easily be one of the most recallable, happiest days of my life.

The only way I can slightly relive that moment at Creative South is due to my brother Terence Tang (Tinlun Studio) patching up some video and audio together.

When you take the time to celebrate even a small win, you create another moment to pair with that feeling. It allows you to remember that time stamp in life where you had a victory.

Small victories like selling a print online to something big like landing a huge freelance gig.

Find ways to celebrate like ordering pizza, buying that pair of shoes you’ve been eyeing or just giving yourself permission to binge on Netflix for the day.

Give yourself some credit and find a way to remember that moment.

  1. Builds Momentum

When you string together a few small wins, it begins to build momentum and confidence.

Think about those teams that catch fire leading up to the playoffs. They rattle some wins off, find a groove and end up getting the trophy.

Even the smallest wins on your end deserve some type of celebration or pat on the back.

Don’t take the good moments and small victories in your life for granted—they are pointing you in the right direction and you can't rely on other people to notice it for you.

  1. Helps Offset the Lows

During those creative funks in your life when you feel invisible, it’s easy to forget how many great things you’ve accomplished large or small.

When you don’t allow yourself to celebrate and remember small wins, it’s easy to get caught up in the low moments.

Doing this creates a breeding ground for that inner critic to thrive. This critic makes you feel like you haven’t accomplished shit in your life.

However, the lows don’t seem so low when you can string some small wins together. Having some attainable small wins like updating your portfolio or Behance can help you snap out of that funk much quicker.

Give Yourself Some Credit

Being a creative isn’t easy as you’re quick to compare yourself to others who are making bigger waves than you.

However, you’ve done some pretty amazing things on your creative path—things you should be proud of.

I would hate for you to forget those moments because you didn’t think they mattered.

Celebrate all wins, especially if they are small.

Keep your eyes on the prize and give yourself some damn credit already.

Key Takeaways

  • When you take time to celebrate even a small win, you create another moment to pair with that feeling.
  • Give yourself some credit and remember that moment by celebrating.
  • When you string together a few small wins, it begins to build momentum and confidence.
  • Not celebrating small wins creates a breeding ground for that inner critic to thrive.
  • Having some attainable small wins can help you snap out of that funk much quicker.

 

Shownotes

]]> Celebrate Small Wins & Keep Your Eyes on the Prize Scotty Russell | Perspective-Collective 00:11:19 ## See Your Small Wins As Milestones & Give Yourself Some Credit In 2016 I had one of the biggest career shifting experiences…in which I vaguely remember. It was my second time ever public speaking and this time was in front of a packed house at Creative South. I’m talking about 600–800 people. Safe to say I blacked out for the [majority of the 45-minute talk](https://www.youtube.com/watch?v=jjOFErfOGZo) as my nerves were at an all-time high. I brought a lot of energy, was really vulnerable and shared a part of me that many didn't know. I can humbly say that when it was done, I got an unexpected standing ovation as the 9 am opening slot could be considered the hangover spot. Sadly, to this day I can barely remember that moment. When I got home, I immediately went to work on the next project I had lined up. It was a huge win in my life yet I was so focused on what was next that I failed to enjoy and reflect on the moment and it passed. Honestly, it kind of haunts but it made me realize I’ve been horrible at celebrating wins in life—big or small. Its been hard because I see people doing things at a much larger scale. In my mind, what I’m doing is just small potatoes compared to them so I rob myself of any credit. To this day, I make it a point to celebrate even the smallest win as it: 1. Captures the moment 2. Builds momentum 3. Helps offset the low points I encourage you to see your small wins as milestones while grinding toward the trophy. Keep your eyes on the prize but give yourself some credit along the way. ## 1. Captures the Moment I can’t remember the wave of emotions that I felt as that should easily be one of the most recallable, happiest days of my life. The only way I can slightly relive that moment at Creative South is due to my brother [Terence Tang (Tinlun Studio)](https://shop.tinlunstudio.com/) patching up some video and audio together. When you take the time to celebrate even a small win, **you create another moment to pair with that feeling**. It allows you to remember that time stamp in life where you had a victory. Small victories like selling a print online to something big like landing a huge freelance gig. Find ways to celebrate like ordering pizza, buying that pair of shoes you’ve been eyeing or just giving yourself permission to binge on Netflix for the day. **Give yourself some credit** and find a way to remember that moment. ## 2. Builds Momentum When you string together a few small wins, it begins to **build momentum and confidence**. Think about those teams that catch fire leading up to the playoffs. They rattle some wins off, find a groove and end up getting the trophy. Even the smallest wins on your end deserve some type of celebration or pat on the back. Don’t take the good moments and small victories in your life for granted—they are pointing you in the right direction and you can't rely on other people to notice it for you. ## 3. Helps Offset the Lows During those creative funks in your life when you feel invisible, it’s easy to forget how many great things you’ve accomplished large or small. When you don’t allow yourself to celebrate and remember small wins, it’s easy to get caught up in the low moments. Doing this creates a breeding ground for that inner critic to thrive. This critic makes you feel like you haven’t accomplished shit in your life. However, the lows don’t seem so low when you can string some small wins together. Having some **attainable small wins** like updating your portfolio or Behance can help you snap out of that funk much quicker. ## Give Yourself Some Credit Being a creative isn’t easy as you’re quick to compare yourself to others who are making bigger waves than you. However, you’ve done some pretty amazing things on your creative path—_things you should be proud of._ I would hate for you to forget those moments because you didn’t think they mattered. **Celebrate all wins** , especially if they are small. Keep your eyes on the prize and give yourself some damn credit already. ## Key Takeaways - When you take time to celebrate even a small win, **you create another moment to pair with that feeling**. - **Give yourself some credit** and remember that moment by celebrating. - When you string together a few small wins, it begins to **build momentum and confidence**. - Not celebrating small wins creates a breeding ground for that inner critic to thrive. - Having some **attainable small wins** can help you snap out of that funk much quicker. ### Shownotes - [Creative South 2016 speech](https://www.youtube.com/watch?v=jjOFErfOGZo) - [Terence Tang (Tinlun Studio)](https://shop.tinlunstudio.com/) - Send feedback to [Scotty@perspective-collective.com](mailto:Scotty@perspective-collective.com) - Music by [Blookah](http://soundcloud.com/blookah) ## See Your Small Wins As Milestones & Give Yourself Some Credit In 2016 I had one of the biggest career shifting experiences…in which I vaguely remember. It was my second time ever public speaking and this time was in front of a packed house at Creative South. I’m talking about 600–800 people. Safe to say I blacked out for the [majority of the 45-minute talk](https://www.youtube.com/watch?v=jjOFErfOGZo) as my nerves were at an all-time high. I brought a lot of energy, was really vulnerable and shared a part of me that many didn't know. I can humbly say that when it was done, I got an unexpected standing ovation as the 9 am opening slot could be considered the hangover spot. Sadly, to this day I can barely remember that moment. When I got home, I immediately went to work on the next project I had lined up. It was a huge win in my life yet I was so focused on what was next that I failed to enjoy and reflect on the moment and it passed. Honestly, it kind of haunts but it made me realize I’ve been horrible at celebrating wins in life—big or small. Its been hard because I see people doing things at a much larger scale. In my mind, what I’m doing is just small potatoes compared to them so I rob myself of any credit. To this day, I make it a point to celebrate even the smallest win as it: 1. Captures the moment 2. Builds momentum 3. Helps offset the low points I encourage you to see your small wins as milestones while grinding toward the trophy. Keep your eyes on the prize but give yourself some credit along the way. ## 1. Captures the Moment I can’t remember the wave of emotions that I felt as that should easily be one of the most recallable, happiest days of my life. The only way I can slightly relive that moment at Creative South is due to my brother [Terence Tang (Tinlun Studio)](https://shop.tinlunstudio.com/) patching up some video and audio together. When you take the time to celebrate even a small win, **you create another moment to pair with that feeling**. It allows you to remember that time stamp in life where you had a victory. Small victories like selling a print online to something big like landing a huge freelance gig. Find ways to celebrate like ordering pizza, buying that pair of shoes you’ve been eyeing or just giving yourself permission to binge on Netflix for the day. **Give yourself some credit** and find a way to remember that moment. ## 2. Builds Momentum When you string together a few small wins, it begins to **build momentum and confidence**. Think about those teams that catch fire leading up to the playoffs. They rattle some wins off, find a groove and end up getting the trophy. Even the smallest wins on your end deserve some type of celebration or pat on the back. Don’t take the good moments and small victories in your life for granted—they are pointing you in the right direction and you can't rely on other people to notice it for you. ## 3. Helps Offset the Lows During those creative funks in your life when you feel invisible, it’s easy to forget how many great things you’ve accomplished large or small. When you don’t allow yourself to celebrate and remember small wins, it’s easy to get caught up in the low moments. Doing this creates a breeding ground for that inner critic to thrive. This critic makes you feel like you haven’t accomplished shit in your life. However, the lows don’t seem so low when you can string some small wins together. Having some **attainable small wins** like updating your portfolio or Behance can help you snap out of that funk much quicker. ## Give Yourself Some Credit Being a creative isn’t easy as you’re quick to compare yourself to others who are making bigger waves than you. However, you’ve done some pretty amazing things on your creative path—_things you should be proud of._ I would hate for you to forget those moments because you didn’t think they mattered. **Celebrate all wins** , especially if they are small. Keep your eyes on the prize and give yourself some damn credit already. ## Key Takeaways - When you take time to celebrate even a small win, **you create another moment to pair with that feeling**. - **Give yourself some credit** and remember that moment by celebrating. - When you string together a few small wins, it begins to **build momentum and confidence**. - Not celebrating small wins creates a breeding ground for that inner critic to thrive. - Having some **attainable small wins** can help you snap out of that funk much quicker. ### Shownotes - [Creative South 2016 speech](https://www.youtube.com/watch?v=jjOFErfOGZo) - [Terence Tang (Tinlun Studio)](https://shop.tinlunstudio.com/) - Send feedback to [Scotty@perspective-collective.com](mailto:Scotty@perspective-collective.com) - Music by [Blookah](http://soundcloud.com/blookah) studio, tang, creative, blookah, podcast, south, perspectivecollective, perspective, tinlun, terence true full 36 d49d2de3f48cc3967e4e8dc53d8f5d22 Stay In Your Own Lane & Create For You  The Fastest Path Isn't Always the Best Path

Imagine you’re on the highway taking things at your own pace. On your left, you notice one lane seems to be moving faster. Obviously, this intrigues you because who doesn’t want to get to their final destination quicker?

As you merge into that left lane, other cars seem to notice the quickened pace as well. Soon many cars swerve into that lane to get around the slow pokes who are just cruisin’.

It’s chaotic following so many cars at this high speed and next thing you know you miss your exit.

Now you’re on a new path competing with everyone else to get to someone else’s “desired destination” quicker.

Sometimes on your creative path, it’s easy to swerve into someone else’s lane. You see them blowing up quickly so why can’t you jump on the trend too?

I admit I’m guilty of this as I saw someone else’s success as an opportunity to get in the fast lane for similar success.

It got me to the point where I wasn’t creating for me like I had my entire life before social media—back when I would draw ufos, dragons and pizza in my private sketchbook for my eyes only.

When I stopped creating for me, I merged into someone else’s lane and began creating for the masses because people seemed to like that style they produced.

Sadly, it wasn’t just me as a lot of other people with the same idea swerved into that lane too and it just created noise.

Looking back on it now, it was a necessary learning curve. The experimentation of imitating and regurgitating other people’s work was helping me find my own style, process and voice.

While I still get inspired by others work and experiment with my own twist at times, I’m not following the tire marks they created.

I’m also not trying to create to please the masses.

I’m staying within my own lane and creating for me at my own pace.

Staying In Your Own Lane

What do I mean by staying in your own lane?

Staying in your own lane means creating work that you think is dope and that you’re enthusiastic about.

It means injecting your own DNA, heart and soul into your work that no one else can replicate. Anyone can bite your style, but no one can duplicate these.

It means not merging into someone else’s lane because it seems like the faster path to your desired end goal.

Everyone’s path is different and trailing someone else’s tire marks won’t get you the same results.

By staying in your own lane over the years, you’ll begin to develop your own voice and range of style.

Don’t Be Tempted By the Fast Lane

When I think of creatives who stay in their own lane, I think of those who:

  • have a diverse range of skills
  • yet have an overall unique aesthetic

Some talented artists who come to mind first are:

While they never create in one distinct repetitive style, I can still pick their work out of a sea of noise on social media.

That’s what we should all strive for.

While the faster lane may tempt us, it doesn’t always lead to the destination we want.

Stay in your own lane and create for you.

You’ll find over time that you’ll attract the right people around your work, voice and style.

These are the people that will happily enjoy the ride with you.

Key Takeaways

  • Staying in your own lane means creating work that you think is dope and that you’re enthusiastic about.
  • No one can duplicate your DNA, heart and soul in your work.
  • Everyone’s path is different and trailing someone else’s tire marks won’t get you the same results.
  • While the faster lane may tempt us, it doesn’t always lead to the destination we want.
  • Stay in your own lane and create for you.
    Shownotes
  • Gemma O’Brien
  • Brian Steely
  • Tobias Saul
  • DKNG
  • Blookah Music
]]> Wed, 3 May 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/  The Fastest Path Isn't Always the Best Path

Imagine you’re on the highway taking things at your own pace. On your left, you notice one lane seems to be moving faster. Obviously, this intrigues you because who doesn’t want to get to their final destination quicker?

As you merge into that left lane, other cars seem to notice the quickened pace as well. Soon many cars swerve into that lane to get around the slow pokes who are just cruisin’.

It’s chaotic following so many cars at this high speed and next thing you know you miss your exit.

Now you’re on a new path competing with everyone else to get to someone else’s “desired destination” quicker.

Sometimes on your creative path, it’s easy to swerve into someone else’s lane. You see them blowing up quickly so why can’t you jump on the trend too?

I admit I’m guilty of this as I saw someone else’s success as an opportunity to get in the fast lane for similar success.

It got me to the point where I wasn’t creating for me like I had my entire life before social media—back when I would draw ufos, dragons and pizza in my private sketchbook for my eyes only.

When I stopped creating for me, I merged into someone else’s lane and began creating for the masses because people seemed to like that style they produced.

Sadly, it wasn’t just me as a lot of other people with the same idea swerved into that lane too and it just created noise.

Looking back on it now, it was a necessary learning curve. The experimentation of imitating and regurgitating other people’s work was helping me find my own style, process and voice.

While I still get inspired by others work and experiment with my own twist at times, I’m not following the tire marks they created.

I’m also not trying to create to please the masses.

I’m staying within my own lane and creating for me at my own pace.

Staying In Your Own Lane

What do I mean by staying in your own lane?

Staying in your own lane means creating work that you think is dope and that you’re enthusiastic about.

It means injecting your own DNA, heart and soul into your work that no one else can replicate. Anyone can bite your style, but no one can duplicate these.

It means not merging into someone else’s lane because it seems like the faster path to your desired end goal.

Everyone’s path is different and trailing someone else’s tire marks won’t get you the same results.

By staying in your own lane over the years, you’ll begin to develop your own voice and range of style.

Don’t Be Tempted By the Fast Lane

When I think of creatives who stay in their own lane, I think of those who:

  • have a diverse range of skills
  • yet have an overall unique aesthetic

Some talented artists who come to mind first are:

While they never create in one distinct repetitive style, I can still pick their work out of a sea of noise on social media.

That’s what we should all strive for.

While the faster lane may tempt us, it doesn’t always lead to the destination we want.

Stay in your own lane and create for you.

You’ll find over time that you’ll attract the right people around your work, voice and style.

These are the people that will happily enjoy the ride with you.

Key Takeaways

  • Staying in your own lane means creating work that you think is dope and that you’re enthusiastic about.
  • No one can duplicate your DNA, heart and soul in your work.
  • Everyone’s path is different and trailing someone else’s tire marks won’t get you the same results.
  • While the faster lane may tempt us, it doesn’t always lead to the destination we want.
  • Stay in your own lane and create for you.
    Shownotes
  • Gemma O’Brien
  • Brian Steely
  • Tobias Saul
  • DKNG
  • Blookah Music
]]> Stay In Your Own Lane & Create For You Scotty Russell | Perspective-Collective 00:08:08 ## The Fastest Path Isn't Always the Best Path Imagine you’re on the highway taking things at your own pace. On your left, you notice one lane seems to be moving faster. Obviously, this intrigues you because who doesn’t want to get to their final destination quicker? As you merge into that left lane, other cars seem to notice the quickened pace as well. Soon many cars swerve into that lane to get around the slow pokes who are just cruisin’. It’s chaotic following so many cars at this high speed and next thing you know you miss your exit. Now you’re on a new path competing with everyone else to get to someone else’s “desired destination” quicker. Sometimes on your creative path, it’s easy to swerve into someone else’s lane. You see them blowing up quickly so why can’t you jump on the trend too? I admit I’m guilty of this as I saw someone else’s success as an opportunity to get in the fast lane for similar success. It got me to the point where I wasn’t creating for me like I had my entire life before social media—back when I would draw ufos, dragons and pizza in my private sketchbook for my eyes only. When I stopped creating for me, I merged into someone else’s lane and began creating for the masses because people seemed to like that style they produced. Sadly, it wasn’t just me as a lot of other people with the same idea swerved into that lane too and it just created noise. Looking back on it now, it was a necessary learning curve. The experimentation of imitating and regurgitating other people’s work was helping me find my own style, process and voice. While I still get inspired by others work and experiment with my own twist at times, I’m not following the tire marks they created. I’m also not trying to create to please the masses. I’m staying within my own lane and creating for me at my own pace. ## **Staying In Your Own Lane** _What do I mean by staying in your own lane?_ Staying in your own lane means **creating work that you think is dope and that you’re enthusiastic about.** It means injecting your own DNA, heart and soul into your work that no one else can replicate. Anyone can bite your style, but no one can duplicate these. It means not merging into someone else’s lane because it seems like the faster path to your desired end goal. **Everyone’s path is different** and trailing someone else’s tire marks _won’t_ get you the same results. By staying in your own lane over the years, you’ll begin to develop your own voice and range of style. ## **Don’t Be Tempted By the Fast Lane** When I think of creatives who stay in their own lane, I think of those who: - have a diverse range of skills - yet have an overall unique aesthetic Some talented artists who come to mind first are: - [Gemma O’Brien](https://www.instagram.com/mrseaves101/?hl=en) - [Brian Steely](https://www.instagram.com/briansteely/) - [Tobias Saul](https://www.instagram.com/tobiassaul/) - [DKNG](https://www.instagram.com/dkngstudios/?hl=en) While they never create in one distinct repetitive style, I can still pick their work out of a sea of noise on social media. That’s what we should all strive for. While the faster lane may tempt us, **it doesn’t always lead to the destination we want**. Stay in your own lane and **create for you**. You’ll find over time that you’ll attract the right people around your work, voice and style. These are the people that will happily enjoy the ride with you. ## Key Takeaways - Staying in your own lane means **creating work that you think is dope and that you’re enthusiastic about.** - No one can duplicate your DNA, heart and soul in your work. - **Everyone’s path is different** and trailing someone else’s tire marks _won’t_ get you the same results. - While the faster lane may tempt us, **it doesn’t always lead to the destination we want**. - Stay in your own lane and **create for you**. ### Shownotes - [Gemma O’Brien](https://www.instagram.com/mrseaves101/?hl=en) - [Brian Steely](https://www.instagram.com/briansteely/) - [Tobias Saul](https://www.instagram.com/tobiassaul/) - [DKNG](https://www.instagram.com/dkngstudios/?hl=en) - [Blookah Music](http://soundcloud.com/blookah) ## The Fastest Path Isn't Always the Best Path Imagine you’re on the highway taking things at your own pace. On your left, you notice one lane seems to be moving faster. Obviously, this intrigues you because who doesn’t want to get to their final destination quicker? As you merge into that left lane, other cars seem to notice the quickened pace as well. Soon many cars swerve into that lane to get around the slow pokes who are just cruisin’. It’s chaotic following so many cars at this high speed and next thing you know you miss your exit. Now you’re on a new path competing with everyone else to get to someone else’s “desired destination” quicker. Sometimes on your creative path, it’s easy to swerve into someone else’s lane. You see them blowing up quickly so why can’t you jump on the trend too? I admit I’m guilty of this as I saw someone else’s success as an opportunity to get in the fast lane for similar success. It got me to the point where I wasn’t creating for me like I had my entire life before social media—back when I would draw ufos, dragons and pizza in my private sketchbook for my eyes only. When I stopped creating for me, I merged into someone else’s lane and began creating for the masses because people seemed to like that style they produced. Sadly, it wasn’t just me as a lot of other people with the same idea swerved into that lane too and it just created noise. Looking back on it now, it was a necessary learning curve. The experimentation of imitating and regurgitating other people’s work was helping me find my own style, process and voice. While I still get inspired by others work and experiment with my own twist at times, I’m not following the tire marks they created. I’m also not trying to create to please the masses. I’m staying within my own lane and creating for me at my own pace. ## **Staying In Your Own Lane** _What do I mean by staying in your own lane?_ Staying in your own lane means **creating work that you think is dope and that you’re enthusiastic about.** It means injecting your own DNA, heart and soul into your work that no one else can replicate. Anyone can bite your style, but no one can duplicate these. It means not merging into someone else’s lane because it seems like the faster path to your desired end goal. **Everyone’s path is different** and trailing someone else’s tire marks _won’t_ get you the same results. By staying in your own lane over the years, you’ll begin to develop your own voice and range of style. ## **Don’t Be Tempted By the Fast Lane** When I think of creatives who stay in their own lane, I think of those who: - have a diverse range of skills - yet have an overall unique aesthetic Some talented artists who come to mind first are: - [Gemma O’Brien](https://www.instagram.com/mrseaves101/?hl=en) - [Brian Steely](https://www.instagram.com/briansteely/) - [Tobias Saul](https://www.instagram.com/tobiassaul/) - [DKNG](https://www.instagram.com/dkngstudios/?hl=en) While they never create in one distinct repetitive style, I can still pick their work out of a sea of noise on social media. That’s what we should all strive for. While the faster lane may tempt us, **it doesn’t always lead to the destination we want**. Stay in your own lane and **create for you**. You’ll find over time that you’ll attract the right people around your work, voice and style. These are the people that will happily enjoy the ride with you. ## Key Takeaways - Staying in your own lane means **creating work that you think is dope and that you’re enthusiastic about.** - No one can duplicate your DNA, heart and soul in your work. - **Everyone’s path is different** and trailing someone else’s tire marks _won’t_ get you the same results. - While the faster lane may tempt us, **it doesn’t always lead to the destination we want**. - Stay in your own lane and **create for you**. ### Shownotes - [Gemma O’Brien](https://www.instagram.com/mrseaves101/?hl=en) - [Brian Steely](https://www.instagram.com/briansteely/) - [Tobias Saul](https://www.instagram.com/tobiassaul/) - [DKNG](https://www.instagram.com/dkngstudios/?hl=en) - [Blookah Music](http://soundcloud.com/blookah) brian, blookah, podcast, tobias, gemma, steely, obrien, saul, dkng, perspective false full 35 dc2fe4557ef3462ef5a4644834424b1d You’re Human & It’s Okay to Not Feel Okay The Beauty of Being a Human Being

4 years ago, my girlfriend (which is my wife now :) ) and I got into a mini argument late one night. It was nothing really, but when I was alone getting my mind off it, I started feeling weird.

First, my throat felt like it was swelling shut. Next, I had the overwhelming feeling of having a pallet of bricks on my chest.

My heart felt like it was about to explode and the room began to go black all around me.

Safe to say I was freaking out and Emily had to run me to the emergency room.

Turns out I was having a massive panic attack.

Looking back on it now it seems a bit silly but I thought I was dying. The stress and pressure I had put myself under for years finally caught up with me.

For months I kept this to myself as I thought I was going crazy. I felt I would be considered weak and any reputation I had built for myself would crumble.

Sadly, many of us bottle up these demons as we pursue a creative career.

At the end of the day, you’re a human being. It’s okay to feel not okay. It’s perfectly normal to feel inadequate at times as everyone deals with demons whether they are visible or not.

This episode is a friendly reminder that you’re not alone with your struggles and it’s important to not suppress them.

You’re Not a Bad Ass

Recently I’ve been reading Mark Manson’s “The Subtle Art of Not Giving a F*ck.” Honestly, its really clarified this topic of vulnerability that I dealt with in the past and in the present.

The early years of life getting bullied led to me thinking I needed to be a badass in order to be cool.

When I started getting prescribed medication to treat my anxiety, I felt like I would get torn to pieces if this side of me was exposed.

The months I spent trying to hide it were the worst as it tore me down from the inside out. The more I held it in and felt I needed to struggle in silence, the more I was losing the game of controlling my mind.

How I felt at the time reminds of this quote from Mark in his book:

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“The avoidance of suffering is a form of suffering. The avoidance of struggle is a form of struggle.”[/perfectpullquote]

This is what I believe many of us creatives do, we bottle up our emotions and avoid the elephant in the room.

In my unhappiness, I realized I had to ditch the armor, swallow my pride and accept that I was not a badass.

I took action and responded by starting one of the hardest conversations of my life.

Get it Off Your Chest

I’m paraphrasing a bit from the book but Mark states something along the lines of:

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“When you feel shitty, it’s your brain telling you there is a problem that’s unresolved. Negative emotions are a call to action. When you feel them, you’re supposed to do something.”[/perfectpullquote]

The more I held in these emotions, the worse my issues got. However, I finally consulted a few close individuals around me who dealt with anxiety. What they had to say drastically changed my perspective on the matter.

Having the hard talk and getting if off my chest let me know I wasn’t alone and that I wasn’t crazy.

The more I talked about it the better I began to feel.

About a month or so of talking it out to people I brought it publicly to Facebook and asked how other people, especially creatives, dealt with their anxiety.

The empathic and helpful responses I received blew my mind. I had around 100 comments of people stating how they fought it. This ended up becoming a community of encouragement on that little status.

This manifested into a blog post which I hope others find when they need a boost.

I feel by sparking that hard conversation, it let more people than just myself find a little more peace in battling their demons.

You’re Human

As a creative, I still deal with anxiety every day. My biggest fear isn’t to put a podcast into the world to be judged or to be on stage in front of hundreds of people. My biggest fear is getting caught up in my own head and losing control.

Keeping this to myself used to put me in some dark places. The new me is working on accepting these funks as part of being a human. This is my body signaling something needs to be attended to.

Maybe this approach will help you too?

You’re human and you’re not a badass and this is okay.

Give yourself permission to feel shitty for a bit but don’t avoid the situation—you just may be making things worse.

I encourage you to ditch the armor and get it off your chest with someone you feel comfortable with.

The low moments in our life make us appreciate when things are going right...and believe me, things will go wrong.

Use it all to your advantage and channel it into your work and your story. You never know who you’ll make an impact on when you embrace that you’re human.

Key Takeaways

]]> Wed, 26 Apr 2017 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Beauty of Being a Human Being

4 years ago, my girlfriend (which is my wife now :) ) and I got into a mini argument late one night. It was nothing really, but when I was alone getting my mind off it, I started feeling weird.

First, my throat felt like it was swelling shut. Next, I had the overwhelming feeling of having a pallet of bricks on my chest.

My heart felt like it was about to explode and the room began to go black all around me.

Safe to say I was freaking out and Emily had to run me to the emergency room.

Turns out I was having a massive panic attack.

Looking back on it now it seems a bit silly but I thought I was dying. The stress and pressure I had put myself under for years finally caught up with me.

For months I kept this to myself as I thought I was going crazy. I felt I would be considered weak and any reputation I had built for myself would crumble.

Sadly, many of us bottle up these demons as we pursue a creative career.

At the end of the day, you’re a human being. It’s okay to feel not okay. It’s perfectly normal to feel inadequate at times as everyone deals with demons whether they are visible or not.

This episode is a friendly reminder that you’re not alone with your struggles and it’s important to not suppress them.

You’re Not a Bad Ass

Recently I’ve been reading Mark Manson’s “The Subtle Art of Not Giving a F*ck.” Honestly, its really clarified this topic of vulnerability that I dealt with in the past and in the present.

The early years of life getting bullied led to me thinking I needed to be a badass in order to be cool.

When I started getting prescribed medication to treat my anxiety, I felt like I would get torn to pieces if this side of me was exposed.

The months I spent trying to hide it were the worst as it tore me down from the inside out. The more I held it in and felt I needed to struggle in silence, the more I was losing the game of controlling my mind.

How I felt at the time reminds of this quote from Mark in his book:

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“The avoidance of suffering is a form of suffering. The avoidance of struggle is a form of struggle.”[/perfectpullquote]

This is what I believe many of us creatives do, we bottle up our emotions and avoid the elephant in the room.

In my unhappiness, I realized I had to ditch the armor, swallow my pride and accept that I was not a badass.

I took action and responded by starting one of the hardest conversations of my life.

Get it Off Your Chest

I’m paraphrasing a bit from the book but Mark states something along the lines of:

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“When you feel shitty, it’s your brain telling you there is a problem that’s unresolved. Negative emotions are a call to action. When you feel them, you’re supposed to do something.”[/perfectpullquote]

The more I held in these emotions, the worse my issues got. However, I finally consulted a few close individuals around me who dealt with anxiety. What they had to say drastically changed my perspective on the matter.

Having the hard talk and getting if off my chest let me know I wasn’t alone and that I wasn’t crazy.

The more I talked about it the better I began to feel.

About a month or so of talking it out to people I brought it publicly to Facebook and asked how other people, especially creatives, dealt with their anxiety.

The empathic and helpful responses I received blew my mind. I had around 100 comments of people stating how they fought it. This ended up becoming a community of encouragement on that little status.

This manifested into a blog post which I hope others find when they need a boost.

I feel by sparking that hard conversation, it let more people than just myself find a little more peace in battling their demons.

You’re Human

As a creative, I still deal with anxiety every day. My biggest fear isn’t to put a podcast into the world to be judged or to be on stage in front of hundreds of people. My biggest fear is getting caught up in my own head and losing control.

Keeping this to myself used to put me in some dark places. The new me is working on accepting these funks as part of being a human. This is my body signaling something needs to be attended to.

Maybe this approach will help you too?

You’re human and you’re not a badass and this is okay.

Give yourself permission to feel shitty for a bit but don’t avoid the situation—you just may be making things worse.

I encourage you to ditch the armor and get it off your chest with someone you feel comfortable with.

The low moments in our life make us appreciate when things are going right...and believe me, things will go wrong.

Use it all to your advantage and channel it into your work and your story. You never know who you’ll make an impact on when you embrace that you’re human.

Key Takeaways

]]> You’re Human & It’s Okay to Not Feel Okay Scotty Russell | Perspective-Collective 00:12:40 ## The Beauty of Being a Human Being 4 years ago, my girlfriend (which is my wife now :) ) and I got into a mini argument late one night. It was nothing really, but when I was alone getting my mind off it, I started feeling weird. First, my throat felt like it was swelling shut. Next, I had the overwhelming feeling of having a pallet of bricks on my chest. My heart felt like it was about to explode and the room began to go black all around me. Safe to say I was freaking out and Emily had to run me to the emergency room. Turns out I was having a massive panic attack. Looking back on it now it seems a bit silly but I thought I was dying. The stress and pressure I had put myself under for years finally caught up with me. For months I kept this to myself as I thought I was going crazy. I felt I would be considered weak and any reputation I had built for myself would crumble. Sadly, many of us bottle up these demons as we pursue a creative career. At the end of the day, you’re a human being. **It’s okay to feel not okay.** It’s perfectly normal to feel inadequate at times as everyone deals with demons whether they are visible or not. This episode is a friendly reminder that **you’re not alone with your struggles and it’s important to not suppress them.** ## You’re Not a Bad Ass Recently I’ve been reading Mark Manson’s [“The Subtle Art of Not Giving a F\*ck.”](http://amzn.to/2pgtspS) Honestly, its really clarified this topic of vulnerability that I dealt with in the past and in the present. The early years of life getting bullied led to me thinking I needed to be a badass in order to be cool. When I started getting prescribed medication to treat my anxiety, I felt like I would get torn to pieces if this side of me was exposed. The months I spent trying to hide it were the worst as it tore me down from the inside out. The more I held it in and felt I needed to struggle in silence, the more I was losing the game of controlling my mind. How I felt at the time reminds of this quote from Mark in his book: [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“The avoidance of suffering is a form of suffering. The avoidance of struggle is a form of struggle.”[/perfectpullquote] This is what I believe many of us creatives do, we bottle up our emotions and avoid the elephant in the room. In my unhappiness, I realized I had to **ditch the armor, swallow my pride and accept that I was not a badass.** I took action and responded by starting one of the hardest conversations of my life. ## Get it Off Your Chest I’m paraphrasing a bit from the book but Mark states something along the lines of: [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“_When you feel shitty, it’s your brain telling you there is a problem that’s unresolved. **Negative emotions are a call to action.** When you feel them, you’re supposed to do something.”_[/perfectpullquote] The more I held in these emotions, the worse my issues got. However, I finally consulted a few close individuals around me who dealt with anxiety. What they had to say drastically changed my perspective on the matter. Having the hard talk and getting if off my chest let me know I wasn’t alone and that I wasn’t crazy. **The more I talked about it the better I began to feel.** About a month or so of talking it out to people I brought it publicly to Facebook and asked how other people, especially creatives, dealt with their anxiety. The empathic and helpful responses I received blew my mind. I had around 100 comments of people stating how they fought it. This ended up becoming a community of encouragement on that little status. [This manifested into a blog post](http://perspective-collective.com/how-to-deal-with-anxiety-as-a-creative/) which I hope others find when they need a boost. I feel by sparking that hard conversation, it let more people than just myself find a little more peace in battling their demons. ## You’re Human As a creative, I still deal with anxiety _every day_. My biggest fear isn’t to put a podcast into the world to be judged or to be on stage in front of hundreds of people. My biggest fear is getting caught up in my own head and losing control. Keeping this to myself used to put me in some dark places. The new me is working on accepting these funks as part of being a human. This is my body signaling something needs to be attended to. _Maybe this approach will help you too?_ You’re human and you’re not a badass and **this is okay.** Give yourself permission to feel shitty for a bit _but_ don’t avoid the situation—you just may be making things worse. I encourage you to ditch the armor and get it off your chest with someone you feel comfortable with. The low moments in our life make us appreciate when things are going right...and believe me, things will go wrong. Use it all to your advantage and channel it into your work and your story. You never know who you’ll make an impact on when you embrace that you’re human. ## Key Takeaways - **It’s okay to feel not okay.** - **You’re not alone with your struggles and it’s important to not suppress them.** - _Negative emotions can be a call to action._ - By you sparking a hard conversation, you can help others fight their demons too. - Give yourself permission to feel shitty for a bit _but_ don’t avoid the situation. ### Shownotes: - [Crop Conference](http://www.cropbr.com/) - [PP 025: Dealing With Creative Funks & Feeling Invisible](http://perspective-collective.com/25/) - [Dealing With Anxiety as a Creative Blog Post](http://perspective-collective.com/how-to-deal-with-anxiety-as-a-creative/) - [Subtle Art of Not Giving a F\*ck](http://amzn.to/2pgtspS) - Music by [Blookah](https://soundcloud.com/blookah) ## The Beauty of Being a Human Being 4 years ago, my girlfriend (which is my wife now :) ) and I got into a mini argument late one night. It was nothing really, but when I was alone getting my mind off it, I started feeling weird. First, my throat felt like it was swelling shut. Next, I had the overwhelming feeling of having a pallet of bricks on my chest. My heart felt like it was about to explode and the room began to go black all around me. Safe to say I was freaking out and Emily had to run me to the emergency room. Turns out I was having a massive panic attack. Looking back on it now it seems a bit silly but I thought I was dying. The stress and pressure I had put myself under for years finally caught up with me. For months I kept this to myself as I thought I was going crazy. I felt I would be considered weak and any reputation I had built for myself would crumble. Sadly, many of us bottle up these demons as we pursue a creative career. At the end of the day, you’re a human being. **It’s okay to feel not okay.** It’s perfectly normal to feel inadequate at times as everyone deals with demons whether they are visible or not. This episode is a friendly reminder that **you’re not alone with your struggles and it’s important to not suppress them.** ## You’re Not a Bad Ass Recently I’ve been reading Mark Manson’s [“The Subtle Art of Not Giving a F\*ck.”](http://amzn.to/2pgtspS) Honestly, its really clarified this topic of vulnerability that I dealt with in the past and in the present. The early years of life getting bullied led to me thinking I needed to be a badass in order to be cool. When I started getting prescribed medication to treat my anxiety, I felt like I would get torn to pieces if this side of me was exposed. The months I spent trying to hide it were the worst as it tore me down from the inside out. The more I held it in and felt I needed to struggle in silence, the more I was losing the game of controlling my mind. How I felt at the time reminds of this quote from Mark in his book: [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“The avoidance of suffering is a form of suffering. The avoidance of struggle is a form of struggle.”[/perfectpullquote] This is what I believe many of us creatives do, we bottle up our emotions and avoid the elephant in the room. In my unhappiness, I realized I had to **ditch the armor, swallow my pride and accept that I was not a badass.** I took action and responded by starting one of the hardest conversations of my life. ## Get it Off Your Chest I’m paraphrasing a bit from the book but Mark states something along the lines of: [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“_When you feel shitty, it’s your brain telling you there is a problem that’s unresolved. **Negative emotions are a call to action.** When you feel them, you’re supposed to do something.”_[/perfectpullquote] The more I held in these emotions, the worse my issues got. However, I finally consulted a few close individuals around me who dealt with anxiety. What they had to say drastically changed my perspective on the matter. Having the hard talk and getting if off my chest let me know I wasn’t alone and that I wasn’t crazy. **The more I talked about it the better I began to feel.** About a month or so of talking it out to people I brought it publicly to Facebook and asked how other people, especially creatives, dealt with their anxiety. The empathic and helpful responses I received blew my mind. I had around 100 comments of people stating how they fought it. This ended up becoming a community of encouragement on that little status. [This manifested into a blog post](http://perspective-collective.com/how-to-deal-with-anxiety-as-a-creative/) which I hope others find when they need a boost. I feel by sparking that hard conversation, it let more people than just myself find a little more peace in battling their demons. ## You’re Human As a creative, I still deal with anxiety _every day_. My biggest fear isn’t to put a podcast into the world to be judged or to be on stage in front of hundreds of people. My biggest fear is getting caught up in my own head and losing control. Keeping this to myself used to put me in some dark places. The new me is working on accepting these funks as part of being a human. This is my body signaling something needs to be attended to. _Maybe this approach will help you too?_ You’re human and you’re not a badass and **this is okay.** Give yourself permission to feel shitty for a bit _but_ don’t avoid the situation—you just may be making things worse. I encourage you to ditch the armor and get it off your chest with someone you feel comfortable with. The low moments in our life make us appreciate when things are going right...and believe me, things will go wrong. Use it all to your advantage and channel it into your work and your story. You never know who you’ll make an impact on when you embrace that you’re human. ## Key Takeaways - **It’s okay to feel not okay.** - **You’re not alone with your struggles and it’s important to not suppress them.** - _Negative emotions can be a call to action._ - By you sparking a hard conversation, you can help others fight their demons too. - Give yourself permission to feel shitty for a bit _but_ don’t avoid the situation. ### Shownotes: - [Crop Conference](http://www.cropbr.com/) - [PP 025: Dealing With Creative Funks & Feeling Invisible](http://perspective-collective.com/25/) - [Dealing With Anxiety as a Creative Blog Post](http://perspective-collective.com/how-to-deal-with-anxiety-as-a-creative/) - [Subtle Art of Not Giving a F\*ck](http://amzn.to/2pgtspS) - Music by [Blookah](https://soundcloud.com/blookah) blookah, podcast, manson, youre, mark, perspective, crop, human true full 34 9a2276e5368447712a3e1d2330fb8eb2 Not Giving Up When it Makes You Happy ft. Brooke Robinson of Goodtype How a Side Project Transformed into a Global Platform for Creatives

Brooke Robinson is an Austin, TX native who fell in love with letterforms. Over the years she has taken that love for letters and type and transformed it into a global type powerhouse Instagram account called Goodtype.

Her love of letterforms started after taking a class in college. From there, she began collecting resources around her, not to mention the art around Austin played a role in her interests as well.

This love led to her wanting to surround herself with the amazing work she would find online and throughout social media. She began screenshotting all these beautiful works to come back to later. Her phone began to fill up so quickly that it sparked the idea to unload all of these images onto an Instagram account.

She would share those images and credit the artists. It started as a thing just for her but it quickly grew into something much more than that as the #Goodtype hashtag began to take off. There was an evident interest in the world in hand lettering and her Instagram page quickly became the hotspot as creatives would make a piece and begin tagging Brooke to catch a feature.

Next thing you know, she has a following of over ten thousand people and that's when I became aware of the account and got one of my first features. From that feature, it sparked the validation I needed to know I could do something with my art and I'm certain it was the same spark that many other creatives received as well.

Doing What Makes You Happy

It's safe to say that starting and curating Goodtype has changed her life.

It's allowed her to:

  • interact with thousands of creatives all over the world
  • produce a book uniting the best lettering artists internationally
  • create the Goodtype Scholarship Fund
  • make a transition from her day job at Tyler's to pursuing Goodtype full-time now

It's been pretty awesome to watch her build this successful platform that was once just for her. Now she is in a position to give back to so many creatives who are looking to take their work to the next level.

Things haven't always been easy as there is plenty of stress that comes with working a day job and trying to pursue your side project. She's dealt with plenty of issues that usually revolved around time but when you love something, you find a way to make time to pursue it.

One of the most recent struggles was figuring out how to create, curate and ship the first Goodtype Book Vol. 1. She had to figure out how to internationally ship these as sometimes it would cost $60 for global shipping which is insane.

However, she made it happen and is already in the works of creating Vol. 2!

Strength in Letters

At the heart of Goodtype is its motto: "Strength in Letters."

The tagline was inspired by someone who created a quick drawing that used the hashtag and it caught her attention. She marinated on it and knew that it needed to be the motto.

Brooke states, "We truly are strength in letters in our work and communication within the lettering community. The positivity and encouragement that takes place within this lettering world are amazing."

With the growth of this community, it's recently given her the opportunity to bring Goodtype to SXSW in 2017. Here she got to be on a panel discussing "Good Type and its Influence on Style" and how the history of typography and lettering played a monumental role in our modern design.

Along with the panel, she organized two hand lettering workshops which were taught by the homie Adam Vicarel. The panel and workshops were a hit and there will no doubt be a bigger Goodtype influence in future SXSW.

The Future Vision

When asking Brooke what she had planned for Goodtype in the next 5 years, it was clear she had a vision.

Due to the awkward void of accessibility in the education side of things, she wants to transform Goodtype into a physical space where creatives can:

  • attend or teach workshops
  • display artwork
  • learn lettering, type and calligraphy
  • find resources on artists or other types of design

With know Brooke and her drive, I have no doubt this will all take shape.

Words of Advice to Struggling Creatives

In closing, I asked Brooke: "What’s one piece of advice you would give to creatives just starting off or in a creative funk?"

Her answer is one that can resonate with any creative from amateur to pro.

She states, "Stop comparing yourself and focus on yourself and what you’re doing. If it’s making you happy then keep doing it because if you don’t stop, you’re going to improve. Stick with it, and if you have to compare yourself_, do it from a way that you’re learning and improving. If it makes you happy then why would you ever give up?_

Key Takeaways:

  • "You can always find a way to pursue your passion in whatever capacity." - Brooke
  • You’re on the exact time schedule you’re supposed to be on when pursuing your work.
  • Don’t get caught up in the lows, in the end, the challenges help you learn and get ahead.
  • You don't even realize that there are people comparing themselves to you right now_._
  • If it makes you happy, keep doing it, you're going to improve.
    Shownotes
  • Brooke's personal Instagram: BrooketheSunsurfer
  • Goodtypes' Instagram
  • Goodtypes' Facebook
  • Goodtype.us
  • Adam Vicarel
  • Music by: Blookah
]]> Wed, 19 Apr 2017 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ How a Side Project Transformed into a Global Platform for Creatives

Brooke Robinson is an Austin, TX native who fell in love with letterforms. Over the years she has taken that love for letters and type and transformed it into a global type powerhouse Instagram account called Goodtype.

Her love of letterforms started after taking a class in college. From there, she began collecting resources around her, not to mention the art around Austin played a role in her interests as well.

This love led to her wanting to surround herself with the amazing work she would find online and throughout social media. She began screenshotting all these beautiful works to come back to later. Her phone began to fill up so quickly that it sparked the idea to unload all of these images onto an Instagram account.

She would share those images and credit the artists. It started as a thing just for her but it quickly grew into something much more than that as the #Goodtype hashtag began to take off. There was an evident interest in the world in hand lettering and her Instagram page quickly became the hotspot as creatives would make a piece and begin tagging Brooke to catch a feature.

Next thing you know, she has a following of over ten thousand people and that's when I became aware of the account and got one of my first features. From that feature, it sparked the validation I needed to know I could do something with my art and I'm certain it was the same spark that many other creatives received as well.

Doing What Makes You Happy

It's safe to say that starting and curating Goodtype has changed her life.

It's allowed her to:

  • interact with thousands of creatives all over the world
  • produce a book uniting the best lettering artists internationally
  • create the Goodtype Scholarship Fund
  • make a transition from her day job at Tyler's to pursuing Goodtype full-time now

It's been pretty awesome to watch her build this successful platform that was once just for her. Now she is in a position to give back to so many creatives who are looking to take their work to the next level.

Things haven't always been easy as there is plenty of stress that comes with working a day job and trying to pursue your side project. She's dealt with plenty of issues that usually revolved around time but when you love something, you find a way to make time to pursue it.

One of the most recent struggles was figuring out how to create, curate and ship the first Goodtype Book Vol. 1. She had to figure out how to internationally ship these as sometimes it would cost $60 for global shipping which is insane.

However, she made it happen and is already in the works of creating Vol. 2!

Strength in Letters

At the heart of Goodtype is its motto: "Strength in Letters."

The tagline was inspired by someone who created a quick drawing that used the hashtag and it caught her attention. She marinated on it and knew that it needed to be the motto.

Brooke states, "We truly are strength in letters in our work and communication within the lettering community. The positivity and encouragement that takes place within this lettering world are amazing."

With the growth of this community, it's recently given her the opportunity to bring Goodtype to SXSW in 2017. Here she got to be on a panel discussing "Good Type and its Influence on Style" and how the history of typography and lettering played a monumental role in our modern design.

Along with the panel, she organized two hand lettering workshops which were taught by the homie Adam Vicarel. The panel and workshops were a hit and there will no doubt be a bigger Goodtype influence in future SXSW.

The Future Vision

When asking Brooke what she had planned for Goodtype in the next 5 years, it was clear she had a vision.

Due to the awkward void of accessibility in the education side of things, she wants to transform Goodtype into a physical space where creatives can:

  • attend or teach workshops
  • display artwork
  • learn lettering, type and calligraphy
  • find resources on artists or other types of design

With know Brooke and her drive, I have no doubt this will all take shape.

Words of Advice to Struggling Creatives

In closing, I asked Brooke: "What’s one piece of advice you would give to creatives just starting off or in a creative funk?"

Her answer is one that can resonate with any creative from amateur to pro.

She states, "Stop comparing yourself and focus on yourself and what you’re doing. If it’s making you happy then keep doing it because if you don’t stop, you’re going to improve. Stick with it, and if you have to compare yourself_, do it from a way that you’re learning and improving. If it makes you happy then why would you ever give up?_

Key Takeaways:

  • "You can always find a way to pursue your passion in whatever capacity." - Brooke
  • You’re on the exact time schedule you’re supposed to be on when pursuing your work.
  • Don’t get caught up in the lows, in the end, the challenges help you learn and get ahead.
  • You don't even realize that there are people comparing themselves to you right now_._
  • If it makes you happy, keep doing it, you're going to improve.
    Shownotes
  • Brooke's personal Instagram: BrooketheSunsurfer
  • Goodtypes' Instagram
  • Goodtypes' Facebook
  • Goodtype.us
  • Adam Vicarel
  • Music by: Blookah
]]> Not Giving Up When it Makes You Happy ft. Brooke Robinson of Goodtype Scotty Russell | Perspective-Collective 00:33:26 ## How a Side Project Transformed into a Global Platform for Creatives [Brooke Robinson](https://www.instagram.com/brookethesunsurfer/?hl=en) is an Austin, TX native who fell in love with letterforms. Over the years she has taken that love for letters and type and transformed it into a global type powerhouse Instagram account called [Goodtype](https://www.instagram.com/goodtype). Her love of letterforms started after taking a class in college. From there, she began collecting resources around her, not to mention the art around Austin played a role in her interests as well. This love led to her wanting to surround herself with the amazing work she would find online and throughout social media. She began screenshotting all these beautiful works to come back to later. Her phone began to fill up so quickly that it sparked the idea to unload all of these images onto an Instagram account. She would share those images and credit the artists. It started as a thing just for her but it quickly grew into something much more than that as the #Goodtype hashtag began to take off. There was an evident interest in the world in hand lettering and her Instagram page quickly became the hotspot as creatives would make a piece and begin tagging Brooke to catch a feature. Next thing you know, she has a following of over ten thousand people and that's when I became aware of the account and got one of my first features. From that feature, it sparked the validation I needed to know I could do something with my art and I'm certain it was the same spark that many other creatives received as well. ## Doing What Makes You Happy It's safe to say that starting and curating Goodtype has changed her life. It's allowed her to: - interact with thousands of creatives all over the world - produce a book uniting the best lettering artists internationally - create the Goodtype Scholarship Fund - make a transition from her day job at Tyler's to pursuing Goodtype full-time now It's been pretty awesome to watch her build this successful platform that was once just for her. Now she is in a position to give back to so many creatives who are looking to take their work to the next level. Things haven't always been easy as there is plenty of stress that comes with working a day job and trying to pursue your side project. She's dealt with plenty of issues that usually revolved around time but when you love something, you find a way to make time to pursue it. One of the most recent struggles was figuring out how to create, curate and ship the first Goodtype Book Vol. 1. She had to figure out how to internationally ship these as sometimes it would cost $60 for global shipping which is insane. However, she made it happen and is already in the works of creating Vol. 2! ## Strength in Letters At the heart of Goodtype is its motto: **"Strength in Letters."** The tagline was inspired by someone who created a quick drawing that used the hashtag and it caught her attention. She marinated on it and knew that it needed to be the motto. Brooke states, _"We truly are strength in letters in our work and communication within the lettering community. The positivity and encouragement that takes place within this lettering world are amazing."_ With the growth of this community, it's recently given her the opportunity to bring Goodtype to SXSW in 2017. Here she got to be on a panel discussing "Good Type and its Influence on Style" and how the history of typography and lettering played a monumental role in our modern design. Along with the panel, she organized two hand lettering workshops which were taught by the homie [Adam Vicarel](https://www.instagram.com/adamvicarel/). The panel and workshops were a hit and there will no doubt be a bigger Goodtype influence in future SXSW. ## The Future Vision When asking Brooke what she had planned for Goodtype in the next 5 years, it was clear she had a vision. Due to the awkward void of accessibility in the education side of things, she wants to transform Goodtype into a physical space where creatives can: - attend or teach workshops - display artwork - learn lettering, type and calligraphy - find resources on artists or other types of design With know Brooke and her drive, I have no doubt this will all take shape. ## Words of Advice to Struggling Creatives In closing, I asked Brooke: "_What’s one piece of advice you would give to creatives just starting off or in a creative funk?"_ Her answer is one that can resonate with any creative from amateur to pro. She states, _"Stop comparing yourself and focus on yourself and what you’re doing. **If it’s making you happy then keep doing it because if you don’t stop, you’re going to improve.** Stick with it, and if you have to compare_ yourself_, do it from a way that you’re learning and improving. If it makes you happy then why would you ever give up?_ ### Key Takeaways: - **"You can always find a way to pursue your passion in whatever capacity."** - Brooke - You’re on the exact time schedule you’re supposed to be on when pursuing your work. - Don’t get caught up in the lows, in the end, the challenges help you learn and get ahead. - You don't even realize that there are people comparing themselves to you right now_._ - If it makes you happy, **keep doing it** , you're going to improve. ## Shownotes - Brooke's personal Instagram: [BrooketheSunsurfer](https://www.instagram.com/brookethesunsurfer/?hl=en) - [Goodtypes' Instagram](https://www.instagram.com/goodtype) - [Goodtypes' Facebook](https://www.facebook.com/lovegoodtype/) - [Goodtype.us](http://goodtype.us) - [Adam Vicarel](https://www.instagram.com/adamvicarel/) - Music by: [Blookah](https://soundcloud.com/blookah) ## How a Side Project Transformed into a Global Platform for Creatives [Brooke Robinson](https://www.instagram.com/brookethesunsurfer/?hl=en) is an Austin, TX native who fell in love with letterforms. Over the years she has taken that love for letters and type and transformed it into a global type powerhouse Instagram account called [Goodtype](https://www.instagram.com/goodtype). Her love of letterforms started after taking a class in college. From there, she began collecting resources around her, not to mention the art around Austin played a role in her interests as well. This love led to her wanting to surround herself with the amazing work she would find online and throughout social media. She began screenshotting all these beautiful works to come back to later. Her phone began to fill up so quickly that it sparked the idea to unload all of these images onto an Instagram account. She would share those images and credit the artists. It started as a thing just for her but it quickly grew into something much more than that as the #Goodtype hashtag began to take off. There was an evident interest in the world in hand lettering and her Instagram page quickly became the hotspot as creatives would make a piece and begin tagging Brooke to catch a feature. Next thing you know, she has a following of over ten thousand people and that's when I became aware of the account and got one of my first features. From that feature, it sparked the validation I needed to know I could do something with my art and I'm certain it was the same spark that many other creatives received as well. ## Doing What Makes You Happy It's safe to say that starting and curating Goodtype has changed her life. It's allowed her to: - interact with thousands of creatives all over the world - produce a book uniting the best lettering artists internationally - create the Goodtype Scholarship Fund - make a transition from her day job at Tyler's to pursuing Goodtype full-time now It's been pretty awesome to watch her build this successful platform that was once just for her. Now she is in a position to give back to so many creatives who are looking to take their work to the next level. Things haven't always been easy as there is plenty of stress that comes with working a day job and trying to pursue your side project. She's dealt with plenty of issues that usually revolved around time but when you love something, you find a way to make time to pursue it. One of the most recent struggles was figuring out how to create, curate and ship the first Goodtype Book Vol. 1. She had to figure out how to internationally ship these as sometimes it would cost $60 for global shipping which is insane. However, she made it happen and is already in the works of creating Vol. 2! ## Strength in Letters At the heart of Goodtype is its motto: **"Strength in Letters."** The tagline was inspired by someone who created a quick drawing that used the hashtag and it caught her attention. She marinated on it and knew that it needed to be the motto. Brooke states, _"We truly are strength in letters in our work and communication within the lettering community. The positivity and encouragement that takes place within this lettering world are amazing."_ With the growth of this community, it's recently given her the opportunity to bring Goodtype to SXSW in 2017. Here she got to be on a panel discussing "Good Type and its Influence on Style" and how the history of typography and lettering played a monumental role in our modern design. Along with the panel, she organized two hand lettering workshops which were taught by the homie [Adam Vicarel](https://www.instagram.com/adamvicarel/). The panel and workshops were a hit and there will no doubt be a bigger Goodtype influence in future SXSW. ## The Future Vision When asking Brooke what she had planned for Goodtype in the next 5 years, it was clear she had a vision. Due to the awkward void of accessibility in the education side of things, she wants to transform Goodtype into a physical space where creatives can: - attend or teach workshops - display artwork - learn lettering, type and calligraphy - find resources on artists or other types of design With know Brooke and her drive, I have no doubt this will all take shape. ## Words of Advice to Struggling Creatives In closing, I asked Brooke: "_What’s one piece of advice you would give to creatives just starting off or in a creative funk?"_ Her answer is one that can resonate with any creative from amateur to pro. She states, _"Stop comparing yourself and focus on yourself and what you’re doing. **If it’s making you happy then keep doing it because if you don’t stop, you’re going to improve.** Stick with it, and if you have to compare_ yourself_, do it from a way that you’re learning and improving. If it makes you happy then why would you ever give up?_ ### Key Takeaways: - **"You can always find a way to pursue your passion in whatever capacity."** - Brooke - You’re on the exact time schedule you’re supposed to be on when pursuing your work. - Don’t get caught up in the lows, in the end, the challenges help you learn and get ahead. - You don't even realize that there are people comparing themselves to you right now_._ - If it makes you happy, **keep doing it** , you're going to improve. ## Shownotes - Brooke's personal Instagram: [BrooketheSunsurfer](https://www.instagram.com/brookethesunsurfer/?hl=en) - [Goodtypes' Instagram](https://www.instagram.com/goodtype) - [Goodtypes' Facebook](https://www.facebook.com/lovegoodtype/) - [Goodtype.us](http://goodtype.us) - [Adam Vicarel](https://www.instagram.com/adamvicarel/) - Music by: [Blookah](https://soundcloud.com/blookah) in, robinson, goodtype, blookah, adam, strength, vicarel, podcast, perspective, brooke, letters true full 33 6a210592e1e0b84dba985babebbd77d7 You’re Doing the Best You Can - You Got This The Powerful Combination of Imagination & Resourcefulness

It’s easy to get caught up in thinking you don’t have the best tools, resources and skills at your disposal. It’s even easier to let these “obstacles” hold you back from pursuing or sticking with something that’s important to you.

When in reality, it’s rare that someone has the skills or resources right out of the gate. I know I didn’t.

At the end of the day, it’s about doing something instead of nothing and realizing you’re doing the best you can. That’s all you can and should expect from yourself.

When you stick with it and look back on the progress you made, you'll realize that imagination and resourcefulness are a powerful combination.

This episode is a daily reminder not only to you but to myself when I get caught up in letting that inner critic convince me that I’m not doing enough.

Figuring Things Out

One of the most challenging thing in pursuing something important like your creative career is that you don’t always know the exact direction to go.

What medium should you create?

What style should you share?

What should the name you create under should be?

On the flipside, one of the most exciting things is that you don’t know the right answer.

As a creative, you’re a problem solver and this is what you do best.

You have to experiment and figure out what works and what doesn’t. Most importantly, you’re figuring out yourself along the way too.

Blending it All Together

Something I struggle with is showing the true foolish side I have in my writing and speaking. I feel this is due to my extensive background in sports, coaching and training because I’m a coach and an artist at heart.

Sadly, I’ve had “anonymous” emails telling me that I’m trying too hard and it cuts deep because I am trying. I’ve been blogging for over 2 years now, speaking for 1 year and podcasting for about 8 months. There’s still a ton of room for improvement and I’m far from being an expert.

I’m still figuring out how to inject my humor into my monologs while getting my point across. It’s easy in my art because I don’t have to speak or write and I've been doing it my whole life.

I want you to know the goofy side of me:

  • I love puns
  • I’m addicted to everything pizza
  • My wife and I hold conversations with our cats in weird high pitched voices
  • I like to shred the dance floor at weddings or in my kitchen
  • Weirdly enough I love to freestyle (give me a beat and let me do my thing)
  • When someone bends over, I like to make fart noises out loud or in my head

You know, I’m a downright fucking fool sometimes but you don’t always see or hear this side of me. I’m still learning how to blend all of this together...but I’m doing the best I can.

The Tools Don’t Make the Artist

I’m guilty of thinking that I needed the best pencils, pens, paper or equipment to get me on the level of the people I look up to.

No longer do I think my drawing utensils are the key to unlocking artistic greatness—I could create a masterpiece with a crayon because the tools don’t make the artist.

However, I’m still hard on myself for not having the money nor resources to have the video / photo equipment and skills I feel I need to stand out.

I have to constantly remind myself I’m doing the best I can right now with what I have.

I saw a post recently that convinced me there are plenty of ways to shine without the fanciest equipment.

Pin Koro posted a video of her writing the word pizza in a simple san serif with a sharpie. She then turned the word into a pizza illustration.

Extremely simple yet extremely creative.

However, the video was not high quality and there was a lot of flickering which can be distracting.

You think that stopped this video from going viral?

I’m literally seeing this all over Instagram, Facebook, Twitter.

This is a prime example that you can use your phone and your creativity (resourcefulness and imagination) to stand out amongst the sea of noise on social media.

Right now, I’m a content creator and artist on a budget. I would give anything to have a high-end camera and an amazing rig setup to record my work but it’s not in my budget.

Doing Your Best With What You Have

My ghetto video recording setup consists of my phone tripod / socialite tripod and my cracked screen iPhone 6 Plus.

For my podcast, I have a very basic setup too. I don’t have all the fancy equipment I thought I needed and my office is far from soundproof. However, I put a lot of attention into getting the best audio quality out of my mic and learning how to edit properly so this doesn’t sound like turds on your end. :)

What I do is far from perfect, but I can’t let not having the fancy tools and resources hold me back from starting or sticking with it. At the end of the day, I’m showing up and doing something rather than nothing.

Give yourself permission and accept that you’re doing the best you can with what you have at your disposal. Imagination and resourcefulness are your secret weapons during these stages.

You’re Human and You Got This

Please remind yourself that you’re human. You’re going to deal with these phases of doubt and feeling you need more to stand out.

I deal with them all the time.

During these times where you want to quit or feel like you’re not doing enough, remind yourself you’re doing the best you can.

You got this.

Takeaways

  • It’s about doing something instead of nothing and realizing you’re doing the best you can.
  • Imagination and resourcefulness are a powerful combination
  • You’re figuring out yourself along the way.
  • The tools don’t make the artist.
  • Make the most of what you have at your disposal during this stage of your career.
    Shownotes
  • Pin Koro Pizza Video
  • Tripod case
  • Socialite tripod
  • Microphone
  • Headphone
  • Blookah Music

 

]]> Wed, 5 Apr 2017 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Powerful Combination of Imagination & Resourcefulness

It’s easy to get caught up in thinking you don’t have the best tools, resources and skills at your disposal. It’s even easier to let these “obstacles” hold you back from pursuing or sticking with something that’s important to you.

When in reality, it’s rare that someone has the skills or resources right out of the gate. I know I didn’t.

At the end of the day, it’s about doing something instead of nothing and realizing you’re doing the best you can. That’s all you can and should expect from yourself.

When you stick with it and look back on the progress you made, you'll realize that imagination and resourcefulness are a powerful combination.

This episode is a daily reminder not only to you but to myself when I get caught up in letting that inner critic convince me that I’m not doing enough.

Figuring Things Out

One of the most challenging thing in pursuing something important like your creative career is that you don’t always know the exact direction to go.

What medium should you create?

What style should you share?

What should the name you create under should be?

On the flipside, one of the most exciting things is that you don’t know the right answer.

As a creative, you’re a problem solver and this is what you do best.

You have to experiment and figure out what works and what doesn’t. Most importantly, you’re figuring out yourself along the way too.

Blending it All Together

Something I struggle with is showing the true foolish side I have in my writing and speaking. I feel this is due to my extensive background in sports, coaching and training because I’m a coach and an artist at heart.

Sadly, I’ve had “anonymous” emails telling me that I’m trying too hard and it cuts deep because I am trying. I’ve been blogging for over 2 years now, speaking for 1 year and podcasting for about 8 months. There’s still a ton of room for improvement and I’m far from being an expert.

I’m still figuring out how to inject my humor into my monologs while getting my point across. It’s easy in my art because I don’t have to speak or write and I've been doing it my whole life.

I want you to know the goofy side of me:

  • I love puns
  • I’m addicted to everything pizza
  • My wife and I hold conversations with our cats in weird high pitched voices
  • I like to shred the dance floor at weddings or in my kitchen
  • Weirdly enough I love to freestyle (give me a beat and let me do my thing)
  • When someone bends over, I like to make fart noises out loud or in my head

You know, I’m a downright fucking fool sometimes but you don’t always see or hear this side of me. I’m still learning how to blend all of this together...but I’m doing the best I can.

The Tools Don’t Make the Artist

I’m guilty of thinking that I needed the best pencils, pens, paper or equipment to get me on the level of the people I look up to.

No longer do I think my drawing utensils are the key to unlocking artistic greatness—I could create a masterpiece with a crayon because the tools don’t make the artist.

However, I’m still hard on myself for not having the money nor resources to have the video / photo equipment and skills I feel I need to stand out.

I have to constantly remind myself I’m doing the best I can right now with what I have.

I saw a post recently that convinced me there are plenty of ways to shine without the fanciest equipment.

Pin Koro posted a video of her writing the word pizza in a simple san serif with a sharpie. She then turned the word into a pizza illustration.

Extremely simple yet extremely creative.

However, the video was not high quality and there was a lot of flickering which can be distracting.

You think that stopped this video from going viral?

I’m literally seeing this all over Instagram, Facebook, Twitter.

This is a prime example that you can use your phone and your creativity (resourcefulness and imagination) to stand out amongst the sea of noise on social media.

Right now, I’m a content creator and artist on a budget. I would give anything to have a high-end camera and an amazing rig setup to record my work but it’s not in my budget.

Doing Your Best With What You Have

My ghetto video recording setup consists of my phone tripod / socialite tripod and my cracked screen iPhone 6 Plus.

For my podcast, I have a very basic setup too. I don’t have all the fancy equipment I thought I needed and my office is far from soundproof. However, I put a lot of attention into getting the best audio quality out of my mic and learning how to edit properly so this doesn’t sound like turds on your end. :)

What I do is far from perfect, but I can’t let not having the fancy tools and resources hold me back from starting or sticking with it. At the end of the day, I’m showing up and doing something rather than nothing.

Give yourself permission and accept that you’re doing the best you can with what you have at your disposal. Imagination and resourcefulness are your secret weapons during these stages.

You’re Human and You Got This

Please remind yourself that you’re human. You’re going to deal with these phases of doubt and feeling you need more to stand out.

I deal with them all the time.

During these times where you want to quit or feel like you’re not doing enough, remind yourself you’re doing the best you can.

You got this.

Takeaways

  • It’s about doing something instead of nothing and realizing you’re doing the best you can.
  • Imagination and resourcefulness are a powerful combination
  • You’re figuring out yourself along the way.
  • The tools don’t make the artist.
  • Make the most of what you have at your disposal during this stage of your career.
    Shownotes
  • Pin Koro Pizza Video
  • Tripod case
  • Socialite tripod
  • Microphone
  • Headphone
  • Blookah Music

 

]]> You’re Doing the Best You Can - You Got This Scotty Russell | Perspective-Collective 00:13:59 ## The Powerful Combination of Imagination & Resourcefulness It’s easy to get caught up in thinking you don’t have the best tools, resources and skills at your disposal. It’s even easier to let these “obstacles” hold you back from pursuing or sticking with something that’s important to you. When in reality, it’s rare that someone has the skills or resources right out of the gate. I know I didn’t. At the end of the day, it’s about **doing something instead of nothing and realizing you’re doing the best you can.** That’s all you _can_ and _should_ expect from yourself. When you stick with it and look back on the progress you made, you'll realize that **imagination and resourcefulness are a powerful combination**. This episode is a daily reminder not only to you but to myself when I get caught up in letting that inner critic convince me that I’m not doing enough. ## Figuring Things Out One of the most challenging thing in pursuing something important like your creative career is that you don’t always know the exact direction to go. _What medium should you create?_ _What style should you share?_ _What should the name you create under should be?_ On the flipside, one of the most exciting things is that you don’t know the right answer. As a creative, _you’re a problem solver_ and this is what you do best. You have to experiment and figure out what works and what doesn’t. Most importantly, **you’re figuring out yourself along the way too.** ## Blending it All Together Something I struggle with is showing the true foolish side I have in my writing and speaking. I feel this is due to my extensive background in sports, coaching and training because I’m a coach **and** an artist at heart. Sadly, I’ve had “anonymous” emails telling me that I’m trying too hard and it cuts deep because _I am trying_. I’ve been blogging for over 2 years now, speaking for 1 year and podcasting for about 8 months. There’s still _a ton_ of room for improvement and I’m far from being an expert. I’m still figuring out how to inject my humor into my monologs while getting my point across. It’s easy in my art because I don’t have to speak or write and I've been doing it my whole life. I want you to know the goofy side of me: - I love puns - I’m addicted to everything pizza - My wife and I hold conversations with our cats in weird high pitched voices - I like to shred the dance floor at weddings or in my kitchen - Weirdly enough I love to freestyle (give me a beat and let me do my thing) - When someone bends over, I like to make fart noises out loud or in my head You know, I’m a downright fucking fool sometimes but you don’t always see or hear this side of me. I’m still learning how to blend all of this together..._but I’m doing the best I can._ ## The Tools Don’t Make the Artist I’m guilty of thinking that I needed the best pencils, pens, paper or equipment to get me on the level of the people I look up to. No longer do I think my drawing utensils are the key to unlocking artistic greatness—I could create a masterpiece with a crayon because **the tools don’t make the artist.** However, I’m still hard on myself for not having the money nor resources to have the video / photo equipment and skills I feel I need to stand out. I have to constantly remind myself **I’m doing the best I can right now** **with what I have.** I saw a post recently that convinced me there are plenty of ways to shine without the fanciest equipment. [Pin Koro](https://www.youtube.com/watch?v=xGI3lyZyXTE) posted a video of her [writing the word pizza](https://www.youtube.com/watch?v=xGI3lyZyXTE) in a simple san serif with a sharpie. She then turned the word into a pizza illustration. Extremely simple yet extremely creative. However, the video was not high quality and there was a lot of flickering which can be distracting. _You think that stopped this video from going viral?_ I’m literally seeing this all over Instagram, Facebook, Twitter. This is a prime example that **you can use your phone and your creativity** (resourcefulness and imagination) **to stand out amongst the sea of noise on social media.** Right now, I’m a content creator and artist on a budget. I would give anything to have a high-end camera and an amazing rig setup to record my work but it’s not in my budget. ## Doing Your Best With What You Have My ghetto video recording setup consists of my [phone tripod](http://amzn.to/2nOrlIL) / [socialite tripod](http://amzn.to/2nOpIL2) and my cracked screen iPhone 6 Plus. For my podcast, I have a very basic setup too. I don’t have all the fancy equipment I thought I needed and my office is far from soundproof. However, I put a lot of attention into getting the best audio quality out of my [mic](http://amzn.to/2nZTLji) and learning how to edit properly so this doesn’t sound like turds on your end. :) What I do is far from perfect, but I can’t let not having the fancy tools and resources hold me back from starting or sticking with it. At the end of the day, **I’m showing up and doing something rather than nothing**. Give yourself permission and _accept_ that you’re doing the best you can with what you have at your disposal. _Imagination_ and _resourcefulness_ are your secret weapons during these stages. ## You’re Human and You Got This Please remind yourself that you’re human. You’re going to deal with these phases of doubt and feeling you need more to stand out. I deal with them _all the time_. During these times where you want to quit or feel like you’re not doing enough, remind yourself you’re doing the best you can. _You got this._ ## Takeaways - It’s about **doing something instead of nothing and realizing you’re doing the best you can.** - **Imagination and resourcefulness are a powerful combination** - You’re figuring out yourself along the way. - **The tools don’t make the artist.** - Make the most of what you have at your disposal during this stage of your career. ### Shownotes - [Pin Koro Pizza Video](https://www.youtube.com/watch?v=xGI3lyZyXTE) - [Tripod case](http://amzn.to/2nOrlIL) - [Socialite tripod](http://amzn.to/2nOpIL2) - [Microphone](http://amzn.to/2nZTLji) - [Headphone](http://amzn.to/2nwZHgL) - [Blookah Music](http://soundcloud.com/blookah) ## The Powerful Combination of Imagination & Resourcefulness It’s easy to get caught up in thinking you don’t have the best tools, resources and skills at your disposal. It’s even easier to let these “obstacles” hold you back from pursuing or sticking with something that’s important to you. When in reality, it’s rare that someone has the skills or resources right out of the gate. I know I didn’t. At the end of the day, it’s about **doing something instead of nothing and realizing you’re doing the best you can.** That’s all you _can_ and _should_ expect from yourself. When you stick with it and look back on the progress you made, you'll realize that **imagination and resourcefulness are a powerful combination**. This episode is a daily reminder not only to you but to myself when I get caught up in letting that inner critic convince me that I’m not doing enough. ## Figuring Things Out One of the most challenging thing in pursuing something important like your creative career is that you don’t always know the exact direction to go. _What medium should you create?_ _What style should you share?_ _What should the name you create under should be?_ On the flipside, one of the most exciting things is that you don’t know the right answer. As a creative, _you’re a problem solver_ and this is what you do best. You have to experiment and figure out what works and what doesn’t. Most importantly, **you’re figuring out yourself along the way too.** ## Blending it All Together Something I struggle with is showing the true foolish side I have in my writing and speaking. I feel this is due to my extensive background in sports, coaching and training because I’m a coach **and** an artist at heart. Sadly, I’ve had “anonymous” emails telling me that I’m trying too hard and it cuts deep because _I am trying_. I’ve been blogging for over 2 years now, speaking for 1 year and podcasting for about 8 months. There’s still _a ton_ of room for improvement and I’m far from being an expert. I’m still figuring out how to inject my humor into my monologs while getting my point across. It’s easy in my art because I don’t have to speak or write and I've been doing it my whole life. I want you to know the goofy side of me: - I love puns - I’m addicted to everything pizza - My wife and I hold conversations with our cats in weird high pitched voices - I like to shred the dance floor at weddings or in my kitchen - Weirdly enough I love to freestyle (give me a beat and let me do my thing) - When someone bends over, I like to make fart noises out loud or in my head You know, I’m a downright fucking fool sometimes but you don’t always see or hear this side of me. I’m still learning how to blend all of this together..._but I’m doing the best I can._ ## The Tools Don’t Make the Artist I’m guilty of thinking that I needed the best pencils, pens, paper or equipment to get me on the level of the people I look up to. No longer do I think my drawing utensils are the key to unlocking artistic greatness—I could create a masterpiece with a crayon because **the tools don’t make the artist.** However, I’m still hard on myself for not having the money nor resources to have the video / photo equipment and skills I feel I need to stand out. I have to constantly remind myself **I’m doing the best I can right now** **with what I have.** I saw a post recently that convinced me there are plenty of ways to shine without the fanciest equipment. [Pin Koro](https://www.youtube.com/watch?v=xGI3lyZyXTE) posted a video of her [writing the word pizza](https://www.youtube.com/watch?v=xGI3lyZyXTE) in a simple san serif with a sharpie. She then turned the word into a pizza illustration. Extremely simple yet extremely creative. However, the video was not high quality and there was a lot of flickering which can be distracting. _You think that stopped this video from going viral?_ I’m literally seeing this all over Instagram, Facebook, Twitter. This is a prime example that **you can use your phone and your creativity** (resourcefulness and imagination) **to stand out amongst the sea of noise on social media.** Right now, I’m a content creator and artist on a budget. I would give anything to have a high-end camera and an amazing rig setup to record my work but it’s not in my budget. ## Doing Your Best With What You Have My ghetto video recording setup consists of my [phone tripod](http://amzn.to/2nOrlIL) / [socialite tripod](http://amzn.to/2nOpIL2) and my cracked screen iPhone 6 Plus. For my podcast, I have a very basic setup too. I don’t have all the fancy equipment I thought I needed and my office is far from soundproof. However, I put a lot of attention into getting the best audio quality out of my [mic](http://amzn.to/2nZTLji) and learning how to edit properly so this doesn’t sound like turds on your end. :) What I do is far from perfect, but I can’t let not having the fancy tools and resources hold me back from starting or sticking with it. At the end of the day, **I’m showing up and doing something rather than nothing**. Give yourself permission and _accept_ that you’re doing the best you can with what you have at your disposal. _Imagination_ and _resourcefulness_ are your secret weapons during these stages. ## You’re Human and You Got This Please remind yourself that you’re human. You’re going to deal with these phases of doubt and feeling you need more to stand out. I deal with them _all the time_. During these times where you want to quit or feel like you’re not doing enough, remind yourself you’re doing the best you can. _You got this._ ## Takeaways - It’s about **doing something instead of nothing and realizing you’re doing the best you can.** - **Imagination and resourcefulness are a powerful combination** - You’re figuring out yourself along the way. - **The tools don’t make the artist.** - Make the most of what you have at your disposal during this stage of your career. ### Shownotes - [Pin Koro Pizza Video](https://www.youtube.com/watch?v=xGI3lyZyXTE) - [Tripod case](http://amzn.to/2nOrlIL) - [Socialite tripod](http://amzn.to/2nOpIL2) - [Microphone](http://amzn.to/2nZTLji) - [Headphone](http://amzn.to/2nwZHgL) - [Blookah Music](http://soundcloud.com/blookah) got, this, resourcefulness, you, podcast, imagination, perspective true full 32 d0b9bfa0fe17ee834e581f5a28a12050 How to Experience Creative South Like a Champ in 2017 The Do’s & Don’ts of Attending Creative South (From My Perspective)

Are you feeling a bit stagnant in your work and desperate to get around like minded creatives?

If so, then it’s time you attended a conference like Creative South.

Here in a few weeks, April 6-9 to be exact, hundreds of people will invade the tiny downtown Columbus, GA area.

When you arrive, there is a buzz in the atmosphere as you know you’re around the right people. Shit, the tagline is even “Come as Friends, Leave as Family,” and this couldn’t be truer.

In 2015, I attended Creative South for the first time it sparked a massive swing of momentum in my life.

There were several reasons I purchased the ticket because I:

  • felt compelled to try something different.
  • needed to surround myself with like-minded individuals who are doing what I strive to do.
  • needed to get out of my comfort zone and get out of my little bubble in Cedar Falls, IA.

All three of these were accomplished and Creative South has become an annual affair for me. I’ve built so many amazing relationships that I’m actually bringing my wife, Emily Russell, this year so she can see what the hype is about. 

If you’re attending for the first time, this post is for you.

Here is a list of Do’s and Dont’s to ensure you experience Creative South like a champ in 2017. 

Do’s

  1. Attend All the Speakers

The speakers Mike Jones and company bring in are the real deal. They’ve built or are building a name for themselves in their respected industries. Their focus is to provide you with something to act on when you leave the conference.

Each year I’ve made an effort to reach out to several speakers who inspired me. It led to great conversations over lunch, dinner, etc. and resulted in some great relationships.

Some speakers I’m particularly hyped to see this year are Jamal Collins, Dominque Falla, Bob Ewing, Alicja Colon and Ced Funches.

  1. Take Notes

Listening is great, but these speakers are dropping gold and you’re going to want to refer back to some of the bombs they dropped.

You can even take sketchnotes like Emily Carlton who I’ll plug in the workshop section. You can then share your notes on social media with the Creative South #CS17 and let people know what they are missing!

In 2015, I shared my sketchnotes with Jason Craig after his talk. This led to a screen printed coffee poster collab and he also became a great friend and a mentor to me.

He even hung out with me back stage last year to help me prep before my talk.

  1. Attend the Bridge Party

Thursday’s opening mixer party is absolutely ridiculous and sets the tone for the conference.

They shut down an entire bridge and deck it out for one epic party. There are food vendors, drinks, fireworks, great conversations and Ink Wars…

  1. Watch Ink Wars

Ink Wars is held Thursday on the bridge. It’s a setup of about 5 artists who are equipped with only a small sketchbook, a large white canvas and a massive black sharpie to go to war with.

The artists have 1 hour to create something based off a random topic. These constraints unleash some pretty wild concepts that’ll blow your mind.

  1. Participate / Watch Adobe Creative Jam

Alright, this one is new to me and its’s replacing the beloved Type Fight...RIP.

Adobe Creative Jam is an event series where creatives share a behind-the-scene peek into their processes and projects. Meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud.

Be sure to check it out wherever it’s hosted. The vendor hall is my best guess.

  1. Attend Workshops

Some of the best value comes from attending workshops which range from hand lettering, passive income, sketchnotes, etc.

Here’s a little shameless plug. This year I’m actually co-teaching a workshop with the homie Brian Manley called "Crafting Your Killer Talk." If you’re looking to get into public speaking, podcasting, vlogging or videos in general, then this workshop is for you.

Sharing your brilliant and strange ideas publicly can be difficult but our workshop will:

  • help you overcome your fear of speaking publicly
  • give you the tools and structure to outline your ideas
  • boost your confidence in writing and communicating those ideas

I remember watching people on stage my first year wishing I could grow a pair and do the same. The following year Mike Jones asked to speak and it was the most terrifying yet life changing experience.

It’s since led to me speaking at upcoming conferences like Crop and Weapons of Mass Creation. Hell, it even sparked the inspiration to start the Perspective Podcast.

This workshop is about getting you on this level too as you have something valuable to share and you can make an impact outside of your art as well.

  1. Spend Your Life’s Savings in the Vendor Hall

Last year I spent all my money at the Inch x Inch, DKNG and Draplin booths.

You’ll find a ton of other booths sporting posters, t-shirts, pins, stickers, etc. You even will have the chance to screen print your own tee with Real Thread.

I have no doubt you’ll leave with plenty of swag to plaster in your office, on your sketchbooks, laptop, skateboard or pretty much anywhere.

  1. Get Out of Your Comfort Zone

If you want the full experience you gotta ditch your introverted tendencies. Being reserved and escaping to your hotel room will extinguish any chance of having any impactful conversations and epic relationships.

While I’m an extrovert, I still came here all by myself in 2015 and didn’t know anyone. My anxiety was through the roof like a new kid from a small town in a massive high school.

However, I forced myself to mingle and now my best friends who I talk to the most are the people I met here.

You’ll get back what you put into it!

  1. Reach Out to People

When you arrive, it’s going to be like you’re around hundreds of familiar Instagram avatars. Start connecting names and faces beforehand through social media so you can jump right into a conversation when you meet in person.

Doing this will make getting out of your comfort zone and building relationships that much easier.

Again, the speakers are so down to earth so don’t be afraid to approach them. Oh ya, try not to gush about how great they are—it’s awkward so treat them like the normal people they are.

  1. Try the Local Food

There is so much great food in downtown Columbus and you have to make the effort to try it all.

My personal favorites were Iron Bank Coffee Co. in the mornings, Picasso’s, 11th and Bay, Tommy’s BBQ, The Black Cow and the Loft just to name a few.

I promise you will not leave hungry.

Dont’s

  1. Treat it as a Business Networking Event

For the love of everything good on this earth, please do not show up throwing your business cards to as many as people as possible. This isn’t the place for that shit.

Build relationships and hand out some stickers, patches or pins. Get to know people and their story. I’m not even bringing business cards this year but if I did, I would only hand them out to someone if they asked me.

  1. Be a Grimey Salesman

Along with throwing your business cards out to people, don’t go pushing your products and services on people either.

This place is about building community. It’s not a breeding ground for you to sell your stuff. Sign up for a vendor booth if that’s the case.

  1. Be a Fly on the Wall

By hanging back during the day and going to your hotel each night, you can't experience Creative South like a champ.

Even if you don’t drink, that’s totally fine! This is an intimate setting and you will get your full money’s worth by investing in yourself and taking every precious moment possible to engage in deep conversations.

  1. Feel the Pressure

Many people hand out cool things like stickers, pins, patches, coasters, etc. Don’t feel the pressure of needing to go all out on swag to hand out to people. Soak up the Creative South experience instead.

People won’t remember you necessarily for what you handed out — they will remember you from the connection they made with you.

  1. Get Too Hungover

Party away, I know I will be, but don’t miss out on speakers, panels, vendors, conversations, etc. because you were too hungover and need puke in the comforts of your room.

This is a sure bet to waste your money and your experience. I understand taking a nap or recharging for a bit, but being a hungover mess isn’t going to impress anyone.

  1. Be Afraid to Get Weird in Good Taste

I was a bit reserved my first year, but last year and this year are far from the case.

There will be plenty of opportunities to embarrass yourself for awesome prizes. You can let loose, do karaoke, hug strangers or dance freely because seriously, no one cares and you’re even weirder playing the “too cool” game.

Experience Creative South

Alright, so if this is your first year then I can’t tell you how excited I am for you. As you can tell, I’m driving home the point that this place is all about the people and the motivation you will take home with you.

Be yourself, but also break out of your shell and do things you normally wouldn’t like introduce yourself to one of your favorite speakers.

Follow these guidelines and you'll be sure to experience Creative South like a champ!

ps. Definitely, make sure to come say hey to me as I have 2 types of pizza stickers to dish out.

Key Takeaways

  • Surround yourself with like-minded individuals
  • Familiarize yourself with people via social media beforehand
  • Don’t be afraid to reach out and strike up a convo
  • Participate in every social event possible
  • Take notes / sketchnotes
  • Take a workshop, especially mine.
  • You’ll get back what you put into it
  • Relationships > business cards

Finally, if you need some more reasons to attend Creative South in the future, check out my friends Lenny’s Top 10 Reasons to Attend Creative South.

Shownotes:

]]> Wed, 29 Mar 2017 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The Do’s & Don’ts of Attending Creative South (From My Perspective)

Are you feeling a bit stagnant in your work and desperate to get around like minded creatives?

If so, then it’s time you attended a conference like Creative South.

Here in a few weeks, April 6-9 to be exact, hundreds of people will invade the tiny downtown Columbus, GA area.

When you arrive, there is a buzz in the atmosphere as you know you’re around the right people. Shit, the tagline is even “Come as Friends, Leave as Family,” and this couldn’t be truer.

In 2015, I attended Creative South for the first time it sparked a massive swing of momentum in my life.

There were several reasons I purchased the ticket because I:

  • felt compelled to try something different.
  • needed to surround myself with like-minded individuals who are doing what I strive to do.
  • needed to get out of my comfort zone and get out of my little bubble in Cedar Falls, IA.

All three of these were accomplished and Creative South has become an annual affair for me. I’ve built so many amazing relationships that I’m actually bringing my wife, Emily Russell, this year so she can see what the hype is about. 

If you’re attending for the first time, this post is for you.

Here is a list of Do’s and Dont’s to ensure you experience Creative South like a champ in 2017. 

Do’s

  1. Attend All the Speakers

The speakers Mike Jones and company bring in are the real deal. They’ve built or are building a name for themselves in their respected industries. Their focus is to provide you with something to act on when you leave the conference.

Each year I’ve made an effort to reach out to several speakers who inspired me. It led to great conversations over lunch, dinner, etc. and resulted in some great relationships.

Some speakers I’m particularly hyped to see this year are Jamal Collins, Dominque Falla, Bob Ewing, Alicja Colon and Ced Funches.

  1. Take Notes

Listening is great, but these speakers are dropping gold and you’re going to want to refer back to some of the bombs they dropped.

You can even take sketchnotes like Emily Carlton who I’ll plug in the workshop section. You can then share your notes on social media with the Creative South #CS17 and let people know what they are missing!

In 2015, I shared my sketchnotes with Jason Craig after his talk. This led to a screen printed coffee poster collab and he also became a great friend and a mentor to me.

He even hung out with me back stage last year to help me prep before my talk.

  1. Attend the Bridge Party

Thursday’s opening mixer party is absolutely ridiculous and sets the tone for the conference.

They shut down an entire bridge and deck it out for one epic party. There are food vendors, drinks, fireworks, great conversations and Ink Wars…

  1. Watch Ink Wars

Ink Wars is held Thursday on the bridge. It’s a setup of about 5 artists who are equipped with only a small sketchbook, a large white canvas and a massive black sharpie to go to war with.

The artists have 1 hour to create something based off a random topic. These constraints unleash some pretty wild concepts that’ll blow your mind.

  1. Participate / Watch Adobe Creative Jam

Alright, this one is new to me and its’s replacing the beloved Type Fight...RIP.

Adobe Creative Jam is an event series where creatives share a behind-the-scene peek into their processes and projects. Meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud.

Be sure to check it out wherever it’s hosted. The vendor hall is my best guess.

  1. Attend Workshops

Some of the best value comes from attending workshops which range from hand lettering, passive income, sketchnotes, etc.

Here’s a little shameless plug. This year I’m actually co-teaching a workshop with the homie Brian Manley called "Crafting Your Killer Talk." If you’re looking to get into public speaking, podcasting, vlogging or videos in general, then this workshop is for you.

Sharing your brilliant and strange ideas publicly can be difficult but our workshop will:

  • help you overcome your fear of speaking publicly
  • give you the tools and structure to outline your ideas
  • boost your confidence in writing and communicating those ideas

I remember watching people on stage my first year wishing I could grow a pair and do the same. The following year Mike Jones asked to speak and it was the most terrifying yet life changing experience.

It’s since led to me speaking at upcoming conferences like Crop and Weapons of Mass Creation. Hell, it even sparked the inspiration to start the Perspective Podcast.

This workshop is about getting you on this level too as you have something valuable to share and you can make an impact outside of your art as well.

  1. Spend Your Life’s Savings in the Vendor Hall

Last year I spent all my money at the Inch x Inch, DKNG and Draplin booths.

You’ll find a ton of other booths sporting posters, t-shirts, pins, stickers, etc. You even will have the chance to screen print your own tee with Real Thread.

I have no doubt you’ll leave with plenty of swag to plaster in your office, on your sketchbooks, laptop, skateboard or pretty much anywhere.

  1. Get Out of Your Comfort Zone

If you want the full experience you gotta ditch your introverted tendencies. Being reserved and escaping to your hotel room will extinguish any chance of having any impactful conversations and epic relationships.

While I’m an extrovert, I still came here all by myself in 2015 and didn’t know anyone. My anxiety was through the roof like a new kid from a small town in a massive high school.

However, I forced myself to mingle and now my best friends who I talk to the most are the people I met here.

You’ll get back what you put into it!

  1. Reach Out to People

When you arrive, it’s going to be like you’re around hundreds of familiar Instagram avatars. Start connecting names and faces beforehand through social media so you can jump right into a conversation when you meet in person.

Doing this will make getting out of your comfort zone and building relationships that much easier.

Again, the speakers are so down to earth so don’t be afraid to approach them. Oh ya, try not to gush about how great they are—it’s awkward so treat them like the normal people they are.

  1. Try the Local Food

There is so much great food in downtown Columbus and you have to make the effort to try it all.

My personal favorites were Iron Bank Coffee Co. in the mornings, Picasso’s, 11th and Bay, Tommy’s BBQ, The Black Cow and the Loft just to name a few.

I promise you will not leave hungry.

Dont’s

  1. Treat it as a Business Networking Event

For the love of everything good on this earth, please do not show up throwing your business cards to as many as people as possible. This isn’t the place for that shit.

Build relationships and hand out some stickers, patches or pins. Get to know people and their story. I’m not even bringing business cards this year but if I did, I would only hand them out to someone if they asked me.

  1. Be a Grimey Salesman

Along with throwing your business cards out to people, don’t go pushing your products and services on people either.

This place is about building community. It’s not a breeding ground for you to sell your stuff. Sign up for a vendor booth if that’s the case.

  1. Be a Fly on the Wall

By hanging back during the day and going to your hotel each night, you can't experience Creative South like a champ.

Even if you don’t drink, that’s totally fine! This is an intimate setting and you will get your full money’s worth by investing in yourself and taking every precious moment possible to engage in deep conversations.

  1. Feel the Pressure

Many people hand out cool things like stickers, pins, patches, coasters, etc. Don’t feel the pressure of needing to go all out on swag to hand out to people. Soak up the Creative South experience instead.

People won’t remember you necessarily for what you handed out — they will remember you from the connection they made with you.

  1. Get Too Hungover

Party away, I know I will be, but don’t miss out on speakers, panels, vendors, conversations, etc. because you were too hungover and need puke in the comforts of your room.

This is a sure bet to waste your money and your experience. I understand taking a nap or recharging for a bit, but being a hungover mess isn’t going to impress anyone.

  1. Be Afraid to Get Weird in Good Taste

I was a bit reserved my first year, but last year and this year are far from the case.

There will be plenty of opportunities to embarrass yourself for awesome prizes. You can let loose, do karaoke, hug strangers or dance freely because seriously, no one cares and you’re even weirder playing the “too cool” game.

Experience Creative South

Alright, so if this is your first year then I can’t tell you how excited I am for you. As you can tell, I’m driving home the point that this place is all about the people and the motivation you will take home with you.

Be yourself, but also break out of your shell and do things you normally wouldn’t like introduce yourself to one of your favorite speakers.

Follow these guidelines and you'll be sure to experience Creative South like a champ!

ps. Definitely, make sure to come say hey to me as I have 2 types of pizza stickers to dish out.

Key Takeaways

  • Surround yourself with like-minded individuals
  • Familiarize yourself with people via social media beforehand
  • Don’t be afraid to reach out and strike up a convo
  • Participate in every social event possible
  • Take notes / sketchnotes
  • Take a workshop, especially mine.
  • You’ll get back what you put into it
  • Relationships > business cards

Finally, if you need some more reasons to attend Creative South in the future, check out my friends Lenny’s Top 10 Reasons to Attend Creative South.

Shownotes:

]]> How to Experience Creative South Like a Champ in 2017 Scotty Russell | Perspective-Collective 00:20:36 ## **The Do’s & Don’ts of Attending Creative South (From My Perspective)** Are you feeling a bit stagnant in your work and desperate to get around like minded creatives? If so, then it’s time you attended a conference like [Creative South](https://www.creativesouth.com/). Here in a few weeks, April 6-9 to be exact, hundreds of people will invade the tiny downtown Columbus, GA area. When you arrive, there is a buzz in the atmosphere as you know you’re around the right people. Shit, the tagline is even _“Come as Friends, Leave as Family,”_ and this couldn’t be truer. In 2015, I attended Creative South for the first time it sparked a massive swing of momentum in my life. There were several reasons I purchased the ticket because I: - felt compelled to try something different. - needed to surround myself with like-minded individuals who are doing what I strive to do. - needed to get out of my comfort zone and get out of my little bubble in Cedar Falls, IA. All three of these were accomplished and Creative South has become an annual affair for me. I’ve built so many amazing relationships that I’m actually bringing my wife, [Emily Russell](https://www.instagram.com/theoilshelf/), this year so she can see what the hype is about. If you’re attending for the first time, this post is for you. Here is a list of Do’s and Dont’s to ensure you experience Creative South like a champ in 2017. ## **Do’s** 1. **Attend All the Speakers** The [speakers](http://www.creativesouthga.com/speakers/) [Mike Jones](https://www.instagram.com/bucket826/?hl=en) and company bring in are the real deal. They’ve built or are building a name for themselves in their respected industries. Their focus is to provide you with something to act on when you leave the conference. Each year I’ve made an effort to reach out to several speakers who inspired me. It led to great conversations over lunch, dinner, etc. and resulted in some great relationships. Some speakers I’m particularly hyped to see this year are [Jamal Collins,](http://jayworking.com/) [Dominque Falla](http://www.dominiquefalla.com/), [Bob Ewing](http://bob-ewing.com/), [Alicja Colon](http://alicjacolon.com/) and [Ced Funches](http://www.cedfunches.com/). 1. **Take Notes** Listening is great, but these speakers are dropping gold and you’re going to want to refer back to some of the bombs they dropped. You can even take [sketchnotes like Emily Carlton](https://www.creativesouth.com/workshop-sketchnoting) who I’ll plug in the workshop section. You can then share your notes on social media with the Creative South #CS17 and let people know what they are missing! In 2015, I shared my sketchnotes with [Jason Craig](https://www.instagram.com/jasonthe29th/) after his talk. This led to a screen printed coffee poster collab and he also became a great friend and a mentor to me. He even hung out with me back stage last year to help me prep before my talk. 1. **Attend the Bridge Party** Thursday’s opening mixer party is absolutely ridiculous and sets the tone for the conference. They shut down an entire bridge and deck it out for one epic party. There are food vendors, drinks, fireworks, great conversations and Ink Wars… 1. **Watch Ink Wars** Ink Wars is held Thursday on the bridge. It’s a setup of about 5 artists who are equipped with only a small sketchbook, a large white canvas and a massive black sharpie to go to war with. The artists have 1 hour to create something based off a random topic. These constraints unleash some pretty wild concepts that’ll blow your mind. 1. **Participate / Watch Adobe Creative Jam** Alright, this one is new to me and its’s replacing the beloved Type Fight...RIP. [Adobe Creative Jam](https://adobecreativejams.com/) is an event series where creatives share a behind-the-scene peek into their processes and projects. Meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud. Be sure to check it out wherever it’s hosted. The vendor hall is my best guess. 1. **Attend Workshops** Some of the best value comes from attending workshops which range from hand lettering, passive income, [sketchnotes](https://www.creativesouth.com/workshop-sketchnoting), etc. Here’s a little shameless plug. This year I’m actually co-teaching a workshop with the homie Brian Manley called ["Crafting Your Killer Talk."](https://www.creativesouth.com/workshop-crafting-a-killer-talk) If you’re looking to get into public speaking, podcasting, vlogging or videos in general, then this workshop is for you. Sharing your brilliant and strange ideas publicly can be difficult but our workshop will: - help you overcome your fear of speaking publicly - give you the tools and structure to outline your ideas - boost your confidence in writing and communicating those ideas I remember watching people on stage my first year wishing I could grow a pair and do the same. The following year Mike Jones asked to speak and it was the most terrifying yet life changing experience. It’s since led to me speaking at upcoming conferences like [Crop](http://cropbr.com) and [Weapons of Mass Creation](https://wmcfest.com/). Hell, it even sparked the inspiration to start the Perspective Podcast. This workshop is about getting you on this level too as you have something valuable to share and you can make an impact outside of your art as well. 1. **Spend Your Life’s Savings in the Vendor Hall** Last year I spent all my money at the [Inch x Inch](https://inchxinch.org/), [DKNG](http://www.dkngstudios.com/) and [Draplin](http://draplin.com/) booths. You’ll find a ton of other booths sporting posters, t-shirts, pins, stickers, etc. You even will have the chance to screen print your own tee with Real Thread. I have no doubt you’ll leave with plenty of swag to plaster in your office, on your sketchbooks, laptop, skateboard or pretty much anywhere. 1. **Get Out of Your Comfort Zone** If you want the full experience you gotta ditch your introverted tendencies. Being reserved and escaping to your hotel room will extinguish any chance of having any impactful conversations and epic relationships. While I’m an extrovert, I still came here all by myself in 2015 and didn’t know anyone. My anxiety was through the roof like a new kid from a small town in a massive high school. However, I forced myself to mingle and now my best friends who I talk to the most are the people I met here. **You’ll get back what you put into it**! 1. **Reach Out to People** When you arrive, it’s going to be like you’re around hundreds of familiar Instagram avatars. Start connecting names and faces beforehand through social media so you can jump right into a conversation when you meet in person. Doing this will make getting out of your comfort zone and building relationships that much easier. Again, the speakers are so down to earth so don’t be afraid to approach them. Oh ya, try not to gush about how great they are—it’s awkward so treat them like the normal people they are. 1. **Try the Local Food** There is so much great food in downtown Columbus and you have to make the effort to try it all. My personal favorites were Iron Bank Coffee Co. in the mornings, Picasso’s, 11th and Bay, Tommy’s BBQ, The Black Cow and the Loft just to name a few. I promise you will not leave hungry. ## **Dont’s** 1. **Treat it as a Business Networking Event** For the love of everything good on this earth, please do not show up throwing your business cards to as many as people as possible. This isn’t the place for that shit. Build relationships and hand out some stickers, patches or pins. Get to know people and their story. I’m not even bringing business cards this year but if I did, I would only hand them out to someone if they asked me. 1. **Be a Grimey Salesman** Along with throwing your business cards out to people, don’t go pushing your products and services on people either. This place is about building community. It’s not a breeding ground for you to sell your stuff. **Sign up for a vendor booth if that’s the case.** 1. **Be a Fly on the Wall** By hanging back during the day and going to your hotel each night, you can't experience Creative South like a champ. Even if you don’t drink, that’s totally fine! This is an intimate setting and you will get your full money’s worth by **investing in yourself and taking every precious moment possible to engage in deep conversations**. 1. **Feel the Pressure** Many people hand out cool things like stickers, pins, patches, coasters, etc. Don’t feel the pressure of needing to go all out on swag to hand out to people. Soak up the Creative South experience instead. People _won’t_ remember you necessarily for what you handed out — **they will remember you from the connection they made with you.** 1. **Get Too Hungover** Party away, I know I will be, but don’t miss out on speakers, panels, vendors, conversations, etc. because you were too hungover and need puke in the comforts of your room. This is a sure bet to waste your money and your experience. I understand taking a nap or recharging for a bit, but being a hungover mess isn’t going to impress anyone. 1. **Be Afraid to Get Weird in Good Taste** I was a bit reserved my first year, but last year and this year are far from the case. There will be plenty of opportunities to embarrass yourself for awesome prizes. You can let loose, do karaoke, hug strangers or dance freely because seriously, **no one cares and you’re even weirder playing the “too cool” game.** ## Experience Creative South Alright, so if this is your first year then I can’t tell you how excited I am for you. As you can tell, I’m driving home the point that this place is all about the people and the motivation you will take home with you. Be yourself, but also break out of your shell and do things you normally wouldn’t like introduce yourself to one of your favorite speakers. Follow these guidelines and you'll be sure to experience Creative South like a champ! ps. Definitely, make sure to come say hey to me as I have 2 types of pizza stickers to dish out. ### **Key Takeaways** - Surround yourself with like-minded individuals - Familiarize yourself with people via social media beforehand - Don’t be afraid to reach out and strike up a convo - Participate in every social event possible - Take notes / sketchnotes - Take a workshop, **[especially mine](https://www.creativesouth.com/workshop-crafting-a-killer-talk).** - **You’ll get back what you put into it** - **Relationships \> business cards** Finally, if you need some more reasons to attend Creative South in the future, check out my friends Lenny’s [Top 10 Reasons to Attend Creative South](https://medium.com/@HeyMonkeyDesign/the-top-10-reasons-to-attend-creative-south-this-april-7-9-2016-in-columbus-georgia-f1f22bcc5dea#.j0poqbqh3). ### Shownotes: - [Mike Jones](https://www.instagram.com/bucket826/?hl=en) - [Matt Dawson - Stay Gray Ponyboy](http://www.staygrayponyboy.com/) - [Crop Conference](http://cropbr.com) - [Weapons of Mass Creation ](https://wmcfest.com/) - [Lenny Terenzi](http://www.heymonkeydesign.com/) - [Jamal Collins](http://jayworking.com/) - [Dominque Falla](http://www.dominiquefalla.com/) - [Bob Ewing](http://bob-ewing.com/) - [Alicja Colon](http://alicjacolon.com/) - [Ced Funches](http://www.cedfunches.com/) - [Emily Carlton - Sketchnotes](https://www.creativesouth.com/workshop-sketchnoting) - [Jason Craig](https://www.instagram.com/jasonthe29th/) - [Crafting Your Killer Talk Workshop](https://www.creativesouth.com/workshop-crafting-a-killer-talk) - [My Creative South Speech 2016](https://www.youtube.com/watch?v=jjOFErfOGZo) - [Nick Jenkins - Blookah Music](https://soundcloud.com/blookah) ## **The Do’s & Don’ts of Attending Creative South (From My Perspective)** Are you feeling a bit stagnant in your work and desperate to get around like minded creatives? If so, then it’s time you attended a conference like [Creative South](https://www.creativesouth.com/). Here in a few weeks, April 6-9 to be exact, hundreds of people will invade the tiny downtown Columbus, GA area. When you arrive, there is a buzz in the atmosphere as you know you’re around the right people. Shit, the tagline is even _“Come as Friends, Leave as Family,”_ and this couldn’t be truer. In 2015, I attended Creative South for the first time it sparked a massive swing of momentum in my life. There were several reasons I purchased the ticket because I: - felt compelled to try something different. - needed to surround myself with like-minded individuals who are doing what I strive to do. - needed to get out of my comfort zone and get out of my little bubble in Cedar Falls, IA. All three of these were accomplished and Creative South has become an annual affair for me. I’ve built so many amazing relationships that I’m actually bringing my wife, [Emily Russell](https://www.instagram.com/theoilshelf/), this year so she can see what the hype is about. If you’re attending for the first time, this post is for you. Here is a list of Do’s and Dont’s to ensure you experience Creative South like a champ in 2017. ## **Do’s** 1. **Attend All the Speakers** The [speakers](http://www.creativesouthga.com/speakers/) [Mike Jones](https://www.instagram.com/bucket826/?hl=en) and company bring in are the real deal. They’ve built or are building a name for themselves in their respected industries. Their focus is to provide you with something to act on when you leave the conference. Each year I’ve made an effort to reach out to several speakers who inspired me. It led to great conversations over lunch, dinner, etc. and resulted in some great relationships. Some speakers I’m particularly hyped to see this year are [Jamal Collins,](http://jayworking.com/) [Dominque Falla](http://www.dominiquefalla.com/), [Bob Ewing](http://bob-ewing.com/), [Alicja Colon](http://alicjacolon.com/) and [Ced Funches](http://www.cedfunches.com/). 1. **Take Notes** Listening is great, but these speakers are dropping gold and you’re going to want to refer back to some of the bombs they dropped. You can even take [sketchnotes like Emily Carlton](https://www.creativesouth.com/workshop-sketchnoting) who I’ll plug in the workshop section. You can then share your notes on social media with the Creative South #CS17 and let people know what they are missing! In 2015, I shared my sketchnotes with [Jason Craig](https://www.instagram.com/jasonthe29th/) after his talk. This led to a screen printed coffee poster collab and he also became a great friend and a mentor to me. He even hung out with me back stage last year to help me prep before my talk. 1. **Attend the Bridge Party** Thursday’s opening mixer party is absolutely ridiculous and sets the tone for the conference. They shut down an entire bridge and deck it out for one epic party. There are food vendors, drinks, fireworks, great conversations and Ink Wars… 1. **Watch Ink Wars** Ink Wars is held Thursday on the bridge. It’s a setup of about 5 artists who are equipped with only a small sketchbook, a large white canvas and a massive black sharpie to go to war with. The artists have 1 hour to create something based off a random topic. These constraints unleash some pretty wild concepts that’ll blow your mind. 1. **Participate / Watch Adobe Creative Jam** Alright, this one is new to me and its’s replacing the beloved Type Fight...RIP. [Adobe Creative Jam](https://adobecreativejams.com/) is an event series where creatives share a behind-the-scene peek into their processes and projects. Meanwhile, teams compete in a tournament that puts their creative skills to the test using Adobe Creative Cloud. Be sure to check it out wherever it’s hosted. The vendor hall is my best guess. 1. **Attend Workshops** Some of the best value comes from attending workshops which range from hand lettering, passive income, [sketchnotes](https://www.creativesouth.com/workshop-sketchnoting), etc. Here’s a little shameless plug. This year I’m actually co-teaching a workshop with the homie Brian Manley called ["Crafting Your Killer Talk."](https://www.creativesouth.com/workshop-crafting-a-killer-talk) If you’re looking to get into public speaking, podcasting, vlogging or videos in general, then this workshop is for you. Sharing your brilliant and strange ideas publicly can be difficult but our workshop will: - help you overcome your fear of speaking publicly - give you the tools and structure to outline your ideas - boost your confidence in writing and communicating those ideas I remember watching people on stage my first year wishing I could grow a pair and do the same. The following year Mike Jones asked to speak and it was the most terrifying yet life changing experience. It’s since led to me speaking at upcoming conferences like [Crop](http://cropbr.com) and [Weapons of Mass Creation](https://wmcfest.com/). Hell, it even sparked the inspiration to start the Perspective Podcast. This workshop is about getting you on this level too as you have something valuable to share and you can make an impact outside of your art as well. 1. **Spend Your Life’s Savings in the Vendor Hall** Last year I spent all my money at the [Inch x Inch](https://inchxinch.org/), [DKNG](http://www.dkngstudios.com/) and [Draplin](http://draplin.com/) booths. You’ll find a ton of other booths sporting posters, t-shirts, pins, stickers, etc. You even will have the chance to screen print your own tee with Real Thread. I have no doubt you’ll leave with plenty of swag to plaster in your office, on your sketchbooks, laptop, skateboard or pretty much anywhere. 1. **Get Out of Your Comfort Zone** If you want the full experience you gotta ditch your introverted tendencies. Being reserved and escaping to your hotel room will extinguish any chance of having any impactful conversations and epic relationships. While I’m an extrovert, I still came here all by myself in 2015 and didn’t know anyone. My anxiety was through the roof like a new kid from a small town in a massive high school. However, I forced myself to mingle and now my best friends who I talk to the most are the people I met here. **You’ll get back what you put into it**! 1. **Reach Out to People** When you arrive, it’s going to be like you’re around hundreds of familiar Instagram avatars. Start connecting names and faces beforehand through social media so you can jump right into a conversation when you meet in person. Doing this will make getting out of your comfort zone and building relationships that much easier. Again, the speakers are so down to earth so don’t be afraid to approach them. Oh ya, try not to gush about how great they are—it’s awkward so treat them like the normal people they are. 1. **Try the Local Food** There is so much great food in downtown Columbus and you have to make the effort to try it all. My personal favorites were Iron Bank Coffee Co. in the mornings, Picasso’s, 11th and Bay, Tommy’s BBQ, The Black Cow and the Loft just to name a few. I promise you will not leave hungry. ## **Dont’s** 1. **Treat it as a Business Networking Event** For the love of everything good on this earth, please do not show up throwing your business cards to as many as people as possible. This isn’t the place for that shit. Build relationships and hand out some stickers, patches or pins. Get to know people and their story. I’m not even bringing business cards this year but if I did, I would only hand them out to someone if they asked me. 1. **Be a Grimey Salesman** Along with throwing your business cards out to people, don’t go pushing your products and services on people either. This place is about building community. It’s not a breeding ground for you to sell your stuff. **Sign up for a vendor booth if that’s the case.** 1. **Be a Fly on the Wall** By hanging back during the day and going to your hotel each night, you can't experience Creative South like a champ. Even if you don’t drink, that’s totally fine! This is an intimate setting and you will get your full money’s worth by **investing in yourself and taking every precious moment possible to engage in deep conversations**. 1. **Feel the Pressure** Many people hand out cool things like stickers, pins, patches, coasters, etc. Don’t feel the pressure of needing to go all out on swag to hand out to people. Soak up the Creative South experience instead. People _won’t_ remember you necessarily for what you handed out — **they will remember you from the connection they made with you.** 1. **Get Too Hungover** Party away, I know I will be, but don’t miss out on speakers, panels, vendors, conversations, etc. because you were too hungover and need puke in the comforts of your room. This is a sure bet to waste your money and your experience. I understand taking a nap or recharging for a bit, but being a hungover mess isn’t going to impress anyone. 1. **Be Afraid to Get Weird in Good Taste** I was a bit reserved my first year, but last year and this year are far from the case. There will be plenty of opportunities to embarrass yourself for awesome prizes. You can let loose, do karaoke, hug strangers or dance freely because seriously, **no one cares and you’re even weirder playing the “too cool” game.** ## Experience Creative South Alright, so if this is your first year then I can’t tell you how excited I am for you. As you can tell, I’m driving home the point that this place is all about the people and the motivation you will take home with you. Be yourself, but also break out of your shell and do things you normally wouldn’t like introduce yourself to one of your favorite speakers. Follow these guidelines and you'll be sure to experience Creative South like a champ! ps. Definitely, make sure to come say hey to me as I have 2 types of pizza stickers to dish out. ### **Key Takeaways** - Surround yourself with like-minded individuals - Familiarize yourself with people via social media beforehand - Don’t be afraid to reach out and strike up a convo - Participate in every social event possible - Take notes / sketchnotes - Take a workshop, **[especially mine](https://www.creativesouth.com/workshop-crafting-a-killer-talk).** - **You’ll get back what you put into it** - **Relationships \> business cards** Finally, if you need some more reasons to attend Creative South in the future, check out my friends Lenny’s [Top 10 Reasons to Attend Creative South](https://medium.com/@HeyMonkeyDesign/the-top-10-reasons-to-attend-creative-south-this-april-7-9-2016-in-columbus-georgia-f1f22bcc5dea#.j0poqbqh3). ### Shownotes: - [Mike Jones](https://www.instagram.com/bucket826/?hl=en) - [Matt Dawson - Stay Gray Ponyboy](http://www.staygrayponyboy.com/) - [Crop Conference](http://cropbr.com) - [Weapons of Mass Creation ](https://wmcfest.com/) - [Lenny Terenzi](http://www.heymonkeydesign.com/) - [Jamal Collins](http://jayworking.com/) - [Dominque Falla](http://www.dominiquefalla.com/) - [Bob Ewing](http://bob-ewing.com/) - [Alicja Colon](http://alicjacolon.com/) - [Ced Funches](http://www.cedfunches.com/) - [Emily Carlton - Sketchnotes](https://www.creativesouth.com/workshop-sketchnoting) - [Jason Craig](https://www.instagram.com/jasonthe29th/) - [Crafting Your Killer Talk Workshop](https://www.creativesouth.com/workshop-crafting-a-killer-talk) - [My Creative South Speech 2016](https://www.youtube.com/watch?v=jjOFErfOGZo) - [Nick Jenkins - Blookah Music](https://soundcloud.com/blookah) collins, south, jamal, colon, experience, dominique, falla, creative, craig, alicja, mike, lenny, funches, jones, terenzi, podcast, ewing, bob, perspective, jason, sketchnotes, ced, blookah true full 31 7062b6d1b595289d6461903c8cf51603 Consistency, Craftsmanship, and Community with Bob Ewing Start With a Commitment to Consistency

This week I have one of my good friends and role models on the show, Bob Ewing. Bob and I go back a couple years and he’s been someone in the creative community that really shines as an example of one who shows consistency, craftsmanship and is all about building relationships.

Currently, he is an Art Director for Element Three, Co-Founder of Inch x Inch, a talented letterer and illustrator, kick-ass dad and husband and you can catch him speaking at Creative South here in a few weeks.

Bob is the man and I think you’re going to soak up a lot of gold that he has to offer in pushing your creativity to that next level.

You can find Bob online at: Bob-Ewing.com and on Instagram: BobEwing_

Learning to Draw Again

The premise of Bob's rise starts with his yearning to get back to drawing again after seeing a raw product turned into a final polished piece from people like Ken Barber and Ryan Hamrick.

He committed himself to letter something every day whether it was 5 minutes or 5 hours—it didn’t matter except that he was drawing and lettering again.

Instagram became his tool of choice to hold himself accountable and to build an archive. His account started off private but eventually, he shared his work every day with the #hashtaglettering tag.

I first discovered Bob as he kept popping up in my feed and the consistency is what I noticed. When I talk consistent, I mean he extended this lettering daily commitment to a whopping 534 days in a row! Incredible right?

He fell in love became obsessed with the process and now everything he does starts with pencil / pen and paper.

Simple, Attainable Goal

Bob's goal was simple and attainable, draw and post to Instagram—that's it. He made it winnable and not complex which so many of us seem to do the opposite when starting off. The continuation of the goal clearly made him better, but there were challenges along the way.

Mainly these issues revolved around:

  • lack of motivation
  • sickness
  • lack of inspiration
  • time

Many times he reluctantly posted because he wasn't happy with the piece, but the goal was simple: get it posted. This wasn't about perfection.

Finding time was a factor as Bob is a family man with 2 kids and a wife while still trying to squeeze in freelance in there too. However, Bob is a great example of scratching that creative itch while still having a family and day job.

Sometimes he would be searching for words and inspiration which would waste time he could be working. He solved that problem by building an ongoing word list he could pull from each day without thinking. Similar to the Collecting Your Ideas & Building a Gold Reserve Episode 29.

No matter the challenge, Bob stuck with his commitment and it paid off in his craftsmanship and career.

His consistency I feel has skyrocketed him into a household name in the creative community. He now speaks and teaches workshops at conferences and events. He collaborates with some of the biggest names in the industries through Inch x Inch as mentioned in Episode 27.

It all stemmed from a consistent commitment to drawing again.

Quantity Leads to Quality

A theory from the book Art & Fear exclaims that your best work is found by doing your work and doing a lot of it.

This was the case for Bob.

He states, "Whatever you’re starting isn’t going to be great, it’s rare you’re going to be great from the start." You can see this in his day 1 #hashtaglettering to day 534.

[perfectpullquote align="full" cite="" link="1c1c1c" color="" class="" size="32"]It takes a lot of bad work to get to your best work and by making an effort to improve ever day, you'll get to your best work much quicker.[/perfectpullquote]

Community

It seems like Bob is chopping it up with pretty much every I idolize in the creative industry. He's an extrovert and a people person and it shows in his commitment to building relationships with people in the creative community.

He's in this for the people as he states, "It's amazing the relationships you make in the design world. We are lucky to do this for a living. A lot of good comes from feedback and connecting on a deeper level and building relationships."

However, building relationships outside of the design community are just as important as well. You need those escapes and outlets from the creating world so he puts a lot of time building relationships locally too.

Comparison & Answers

I asked Bob to leave you with a parting word of advice to a fellow creative who get's wrapped up in comparison.

He states, "You can’t compare yourself to otter’s as no one will create or look at work the way you look at it. You have your own experiences that no one else has."

Instead of dealing with jealousy and the envy of comparison, he flips it on its head by celebrating others and their work. He does this by sharing people's work through Dribbble which counterattacks the comparison trap.

A concept he pulled from Chase Jarvis talks about so many of us looking for outside answers to create our best work. When in reality, the answers to our questions are inside of us.

At the end of the day, it all begins and end with you.

Takeaways

]]> Wed, 22 Mar 2017 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Start With a Commitment to Consistency

This week I have one of my good friends and role models on the show, Bob Ewing. Bob and I go back a couple years and he’s been someone in the creative community that really shines as an example of one who shows consistency, craftsmanship and is all about building relationships.

Currently, he is an Art Director for Element Three, Co-Founder of Inch x Inch, a talented letterer and illustrator, kick-ass dad and husband and you can catch him speaking at Creative South here in a few weeks.

Bob is the man and I think you’re going to soak up a lot of gold that he has to offer in pushing your creativity to that next level.

You can find Bob online at: Bob-Ewing.com and on Instagram: BobEwing_

Learning to Draw Again

The premise of Bob's rise starts with his yearning to get back to drawing again after seeing a raw product turned into a final polished piece from people like Ken Barber and Ryan Hamrick.

He committed himself to letter something every day whether it was 5 minutes or 5 hours—it didn’t matter except that he was drawing and lettering again.

Instagram became his tool of choice to hold himself accountable and to build an archive. His account started off private but eventually, he shared his work every day with the #hashtaglettering tag.

I first discovered Bob as he kept popping up in my feed and the consistency is what I noticed. When I talk consistent, I mean he extended this lettering daily commitment to a whopping 534 days in a row! Incredible right?

He fell in love became obsessed with the process and now everything he does starts with pencil / pen and paper.

Simple, Attainable Goal

Bob's goal was simple and attainable, draw and post to Instagram—that's it. He made it winnable and not complex which so many of us seem to do the opposite when starting off. The continuation of the goal clearly made him better, but there were challenges along the way.

Mainly these issues revolved around:

  • lack of motivation
  • sickness
  • lack of inspiration
  • time

Many times he reluctantly posted because he wasn't happy with the piece, but the goal was simple: get it posted. This wasn't about perfection.

Finding time was a factor as Bob is a family man with 2 kids and a wife while still trying to squeeze in freelance in there too. However, Bob is a great example of scratching that creative itch while still having a family and day job.

Sometimes he would be searching for words and inspiration which would waste time he could be working. He solved that problem by building an ongoing word list he could pull from each day without thinking. Similar to the Collecting Your Ideas & Building a Gold Reserve Episode 29.

No matter the challenge, Bob stuck with his commitment and it paid off in his craftsmanship and career.

His consistency I feel has skyrocketed him into a household name in the creative community. He now speaks and teaches workshops at conferences and events. He collaborates with some of the biggest names in the industries through Inch x Inch as mentioned in Episode 27.

It all stemmed from a consistent commitment to drawing again.

Quantity Leads to Quality

A theory from the book Art & Fear exclaims that your best work is found by doing your work and doing a lot of it.

This was the case for Bob.

He states, "Whatever you’re starting isn’t going to be great, it’s rare you’re going to be great from the start." You can see this in his day 1 #hashtaglettering to day 534.

[perfectpullquote align="full" cite="" link="1c1c1c" color="" class="" size="32"]It takes a lot of bad work to get to your best work and by making an effort to improve ever day, you'll get to your best work much quicker.[/perfectpullquote]

Community

It seems like Bob is chopping it up with pretty much every I idolize in the creative industry. He's an extrovert and a people person and it shows in his commitment to building relationships with people in the creative community.

He's in this for the people as he states, "It's amazing the relationships you make in the design world. We are lucky to do this for a living. A lot of good comes from feedback and connecting on a deeper level and building relationships."

However, building relationships outside of the design community are just as important as well. You need those escapes and outlets from the creating world so he puts a lot of time building relationships locally too.

Comparison & Answers

I asked Bob to leave you with a parting word of advice to a fellow creative who get's wrapped up in comparison.

He states, "You can’t compare yourself to otter’s as no one will create or look at work the way you look at it. You have your own experiences that no one else has."

Instead of dealing with jealousy and the envy of comparison, he flips it on its head by celebrating others and their work. He does this by sharing people's work through Dribbble which counterattacks the comparison trap.

A concept he pulled from Chase Jarvis talks about so many of us looking for outside answers to create our best work. When in reality, the answers to our questions are inside of us.

At the end of the day, it all begins and end with you.

Takeaways

]]> Consistency, Craftsmanship, and Community with Bob Ewing Scotty Russell | Perspective-Collective 00:32:27 ## Start With a Commitment to Consistency This week I have one of my good friends and role models on the show, Bob Ewing. Bob and I go back a couple years and he’s been someone in the creative community that really shines as an example of one who shows consistency, craftsmanship and is all about building relationships. Currently, he is an Art Director for [Element Three](https://elementthree.com/), Co-Founder of [Inch x Inch](https://inchxinch.org/), a talented letterer and illustrator, kick-ass dad and husband and you can catch him speaking at [Creative South](https://www.creativesouth.com/) here in a few weeks. Bob is the man and I think you’re going to soak up a lot of gold that he has to offer in pushing your creativity to that next level. You can find Bob online at: [Bob-Ewing.com](http://bob-ewing.com/) and on Instagram: [BobEwing\_](https://www.instagram.com/bobewing_/) ## Learning to Draw Again The premise of Bob's rise starts with his yearning to get back to drawing again after seeing a raw product turned into a final polished piece from people like [Ken Barber](https://www.instagram.com/typelettering/?hl=en) and [Ryan Hamrick](https://www.instagram.com/hamrick/). He committed himself to letter something every day whether it was 5 minutes or 5 hours—it didn’t matter except that he was drawing and lettering again. Instagram became his tool of choice to hold himself accountable and to build an archive. His account started off private but eventually, he shared his work every day with the #hashtaglettering tag. I first discovered Bob as he kept popping up in my feed and the consistency is what I noticed. When I talk consistent, I mean he extended this lettering daily commitment to a whopping 534 days in a row! Incredible right? He fell in love became obsessed with the process and now everything he does starts with pencil / pen and paper. ## Simple, Attainable Goal Bob's goal was **simple** and **attainable** , draw and post to Instagram—that's it. He made it **winnable** and **not complex** which so many of us seem to do the opposite when starting off. The continuation of the goal clearly made him better, but there were challenges along the way. Mainly these issues revolved around: - lack of motivation - sickness - lack of inspiration - time Many times he reluctantly posted because he wasn't happy with the piece, but the goal was simple: _get it posted._ ** **** This wasn't about perfection.** Finding time was a factor as Bob is a family man with 2 kids and a wife while still trying to squeeze in freelance in there too. However, Bob is a great example of scratching that creative itch while still having a family and day job. Sometimes he would be searching for words and inspiration which would waste time he could be working. He solved that problem by building an ongoing word list he could pull from each day without thinking. [Similar to the Collecting Your Ideas & Building a Gold Reserve Episode 29](http://perspective-collective.com/29/). No matter the challenge, Bob stuck with his commitment and it paid off in his craftsmanship and career. His consistency I feel has skyrocketed him into a household name in the creative community. He now speaks and teaches workshops at conferences and events. He collaborates with some of the [biggest names in the industries through Inch x Inch as mentioned in Episode 27](http://perspective-collective.com/27/). It all stemmed from a consistent commitment to drawing again. ## Quantity Leads to Quality A theory from the book [Art & Fear](http://amzn.to/2no9PM7) exclaims that your best work is found by doing your work and doing a lot of it. This was the case for Bob. He states, _"Whatever you’re starting isn’t going to be great, it’s rare you’re going to be great from the start."_ You can see this in his day 1 #hashtaglettering to day 534. [perfectpullquote align="full" cite="" link="1c1c1c" color="" class="" size="32"]**[It takes a lot of bad work to get to your best work](http://perspective-collective.com/4/)** and by making an effort to improve ever day, you'll get to your best work much quicker.[/perfectpullquote] ## Community It seems like Bob is chopping it up with pretty much every I idolize in the creative industry. He's an extrovert and a people person and it shows in his commitment to building relationships with people in the creative community. He's in this for the people as he states, "It's amazing the relationships you make in the design world. **We are lucky to do this for a living.** A lot of good comes from feedback and connecting on a deeper level and building relationships." However, building relationships outside of the design community are just as important as well. You need those escapes and outlets from the creating world so he puts a lot of time building relationships locally too. ## Comparison & Answers I asked Bob to leave you with a parting word of advice to a fellow creative who get's wrapped up in comparison. He states, "You can’t compare yourself to otter’s as no one will create or look at work the way you look at it. You have your own experiences that no one else has." Instead of dealing with jealousy and the envy of comparison, he flips it on its head by **celebrating others and their work.** He does this by sharing people's work through Dribbble which counterattacks the comparison trap. A concept he pulled from [Chase Jarvis](http://www.chasejarvis.com/) talks about so many of us looking for outside answers to create our best work. When in reality, **the answers to our questions are inside of us.** At the end of the day, it all begins and end with you. ## Takeaways - Make your goal **simple** and **attainable** when starting off. - Ditch the complexity and make your goal simple. **Perfection isn't the purpose.** - It takes **a lot of bad work to get to your best work.** - Battle jealousy and comparison by **celebrating others and sharing their work**. - The answers you are looking for are **inside you.** ### Shownotes - [Bob-Ewing.com](http://bob-ewing.com/) - Instagram: [BobEwing\_](https://www.instagram.com/bobewing_/) - [Inch x Inch](https://inchxinch.org/) - [Creative South](https://www.creativesouth.com/) - [Ryan Hamrick](https://www.instagram.com/hamrick/) - [Ken Barber](https://www.instagram.com/typelettering/?hl=en) - [Art & Fear Book](http://amzn.to/2no9PM7) - [Creative South](https://www.creativesouth.com/) - [Chase Jarvis](http://www.chasejarvis.com/) ## Start With a Commitment to Consistency This week I have one of my good friends and role models on the show, Bob Ewing. Bob and I go back a couple years and he’s been someone in the creative community that really shines as an example of one who shows consistency, craftsmanship and is all about building relationships. Currently, he is an Art Director for [Element Three](https://elementthree.com/), Co-Founder of [Inch x Inch](https://inchxinch.org/), a talented letterer and illustrator, kick-ass dad and husband and you can catch him speaking at [Creative South](https://www.creativesouth.com/) here in a few weeks. Bob is the man and I think you’re going to soak up a lot of gold that he has to offer in pushing your creativity to that next level. You can find Bob online at: [Bob-Ewing.com](http://bob-ewing.com/) and on Instagram: [BobEwing\_](https://www.instagram.com/bobewing_/) ## Learning to Draw Again The premise of Bob's rise starts with his yearning to get back to drawing again after seeing a raw product turned into a final polished piece from people like [Ken Barber](https://www.instagram.com/typelettering/?hl=en) and [Ryan Hamrick](https://www.instagram.com/hamrick/). He committed himself to letter something every day whether it was 5 minutes or 5 hours—it didn’t matter except that he was drawing and lettering again. Instagram became his tool of choice to hold himself accountable and to build an archive. His account started off private but eventually, he shared his work every day with the #hashtaglettering tag. I first discovered Bob as he kept popping up in my feed and the consistency is what I noticed. When I talk consistent, I mean he extended this lettering daily commitment to a whopping 534 days in a row! Incredible right? He fell in love became obsessed with the process and now everything he does starts with pencil / pen and paper. ## Simple, Attainable Goal Bob's goal was **simple** and **attainable** , draw and post to Instagram—that's it. He made it **winnable** and **not complex** which so many of us seem to do the opposite when starting off. The continuation of the goal clearly made him better, but there were challenges along the way. Mainly these issues revolved around: - lack of motivation - sickness - lack of inspiration - time Many times he reluctantly posted because he wasn't happy with the piece, but the goal was simple: _get it posted._ ** **** This wasn't about perfection.** Finding time was a factor as Bob is a family man with 2 kids and a wife while still trying to squeeze in freelance in there too. However, Bob is a great example of scratching that creative itch while still having a family and day job. Sometimes he would be searching for words and inspiration which would waste time he could be working. He solved that problem by building an ongoing word list he could pull from each day without thinking. [Similar to the Collecting Your Ideas & Building a Gold Reserve Episode 29](http://perspective-collective.com/29/). No matter the challenge, Bob stuck with his commitment and it paid off in his craftsmanship and career. His consistency I feel has skyrocketed him into a household name in the creative community. He now speaks and teaches workshops at conferences and events. He collaborates with some of the [biggest names in the industries through Inch x Inch as mentioned in Episode 27](http://perspective-collective.com/27/). It all stemmed from a consistent commitment to drawing again. ## Quantity Leads to Quality A theory from the book [Art & Fear](http://amzn.to/2no9PM7) exclaims that your best work is found by doing your work and doing a lot of it. This was the case for Bob. He states, _"Whatever you’re starting isn’t going to be great, it’s rare you’re going to be great from the start."_ You can see this in his day 1 #hashtaglettering to day 534. [perfectpullquote align="full" cite="" link="1c1c1c" color="" class="" size="32"]**[It takes a lot of bad work to get to your best work](http://perspective-collective.com/4/)** and by making an effort to improve ever day, you'll get to your best work much quicker.[/perfectpullquote] ## Community It seems like Bob is chopping it up with pretty much every I idolize in the creative industry. He's an extrovert and a people person and it shows in his commitment to building relationships with people in the creative community. He's in this for the people as he states, "It's amazing the relationships you make in the design world. **We are lucky to do this for a living.** A lot of good comes from feedback and connecting on a deeper level and building relationships." However, building relationships outside of the design community are just as important as well. You need those escapes and outlets from the creating world so he puts a lot of time building relationships locally too. ## Comparison & Answers I asked Bob to leave you with a parting word of advice to a fellow creative who get's wrapped up in comparison. He states, "You can’t compare yourself to otter’s as no one will create or look at work the way you look at it. You have your own experiences that no one else has." Instead of dealing with jealousy and the envy of comparison, he flips it on its head by **celebrating others and their work.** He does this by sharing people's work through Dribbble which counterattacks the comparison trap. A concept he pulled from [Chase Jarvis](http://www.chasejarvis.com/) talks about so many of us looking for outside answers to create our best work. When in reality, **the answers to our questions are inside of us.** At the end of the day, it all begins and end with you. ## Takeaways - Make your goal **simple** and **attainable** when starting off. - Ditch the complexity and make your goal simple. **Perfection isn't the purpose.** - It takes **a lot of bad work to get to your best work.** - Battle jealousy and comparison by **celebrating others and sharing their work**. - The answers you are looking for are **inside you.** ### Shownotes - [Bob-Ewing.com](http://bob-ewing.com/) - Instagram: [BobEwing\_](https://www.instagram.com/bobewing_/) - [Inch x Inch](https://inchxinch.org/) - [Creative South](https://www.creativesouth.com/) - [Ryan Hamrick](https://www.instagram.com/hamrick/) - [Ken Barber](https://www.instagram.com/typelettering/?hl=en) - [Art & Fear Book](http://amzn.to/2no9PM7) - [Creative South](https://www.creativesouth.com/) - [Chase Jarvis](http://www.chasejarvis.com/) barber, bob, fear, x, art, inch, ewing, three, south, perspectivecollective, ken, ryan, chase, hamrick, perspective, jarvis, creative, podcast, element true full 30 a40ee83828c0ba8eabdd089780119a3e Battle Creative Block: Collect Your Ideas & Build a Gold Reserve Battle Creative Block and Spend More Creating

Creative block is the worst, especially when you forget that great idea you had when driving on the highway. How awesome would it be if you never had a shortage of ideas to draw from so you can spend more time creating? (that’s a drawing pun)

I can safely say that I rarely deal with creative block because I collect practically every idea that comes my way.

Someone on my newsletter recently asked me how I went about this and I felt my reply could make a helpful episode in case you struggle with a lack of ideas.

Having a gold reserve of ideas has helped me battle creative block with:

  • episode artwork
  • client work
  • personal work

I’m going to give you 4 ways to collect and build up your idea gold reserve so you can spend more time creating. This will help you easily come back to that idea you had when waiting in line at Chik-Fil-A.

  1. A Pocket Sized Sketchbook Glued to Your Hip

I keep a handy little sketchbook with me wherever I go so I can jot down a thumbnail sketch or write an idea on the fly. Usually, I'll roll with Field Notes brand or with something my friends produced like my friends Tinlun Studio or Cuttink Studio.

Keeping it beside my bed at night is crucial as my head is constantly swimming with ideas when I try to sleep. I’m not taking any chances of forgetting it in the morning.

This has been the most productive way of collecting ideas and I can’t recommend it enough if you struggle generating ideas on the spot.

The gold reserve I’ve built up to battle creative block is buried in all these sketchbooks--perfect for referencing when I need inspiration to punch me in the face.

  1. Use a Task Manager / Note App

Sometimes you need to be a bit more thorough with your idea through writing and lists--especially if you have shitty handwriting.

In this case, I love using Wunderlist which is a task manager app for desktop and mobile. There are plenty of other things out there like iOS Notes app, Evernote, Omnifocus, etc.

Right now, the free version of Wunderlist is suitable for what I need.

For example, I have a Perspective Podcast category. Here I’ll store an ongoing list with subtasks that contain episode ideas which I can also add notes and dates to. I love that I can add to it on the go when I’m not on my laptop.

Other ways I use Wunderlist are to track a list of maintenance tasks I need to do on my website. I even have a shared list with my wife for things to get at the store because I’m always forgetting shit and lose everything I put on Post-Its.

It’s too easy to forget these things but a Task Manager App never forgets.

  1. Use Siri (or alternative mobile assistant)

If I’m on the go and  I can’t draw or write my idea, I turn to my homegirl Siri on my iPhone.

I tell her to “set reminder in X hours for me to write down or draw this specific idea.”

Sometimes she will butcher my idea but gets it close enough to spark the memory for me to collect it.

An example I recently had was, “Remind me in an hour to draw pizza on a skull.”

She came back with, “Remind me in an hour to drop pizza in schools.”

Why the hell would I intentionally drop my pizza? She obviously doesn’t know me that well.

Regardless, she is pretty helpful most of the time so I’ll give her a break.

  1. Aqua Notes

Finally, I get some of my best ideas in the shower….

I’m usually listening to a podcast or audiobook through my Bluetooth Speaker when inspiration strikes.

It just so happens that I have Aqua Notes in my shower to “never let another idea go down the drain.”

Cheesy tagline but damn it’s the truth. I’m able to make a quick sketch or write a note and then transfer it to my sketchbook or Wunderlist.

Collect & Build Your Gold Reserve

To be honest, there’s really no excuse to why you can’t battle creative block by collecting your ideas and building a gold reserve.

In episode 26, Efdot gave some great ways to stay inspired, and now you have practical ways to collect and store those ideas for a rainy day.

If you’re taking your work seriously, I would recommend utilizing these 4 tactics in your game asap. Especially carrying a sketchbook with you at all times, that’s mandatory.

Collecting your ideas and building a reserve will help you spend less time thinking and more time creating when it’s time to throw down.

Key Takeaways

  • A pocket-sized sketchbook lets you jot down a thumbnail sketch or write an idea on the fly.
  • A task manager app can help you track more thorough lists of ideas through desktop or mobile.
  • Use Siri or other mobile assistance for when you’re on the go and can’t use a sketchbook or task manager app.
  • Use aqua notes for when inspiration strikes in the shower.
  • Collecting your ideas and building a reserve will help you spend less time thinking and more time creating.
    Shownotes
  • Field Notes
  • Tinlun Studio
  • Cuttink Studio
  • Wunderlist
  • Bluetooth Speaker
  • Aqua Notes
]]> Wed, 15 Mar 2017 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Battle Creative Block and Spend More Creating

Creative block is the worst, especially when you forget that great idea you had when driving on the highway. How awesome would it be if you never had a shortage of ideas to draw from so you can spend more time creating? (that’s a drawing pun)

I can safely say that I rarely deal with creative block because I collect practically every idea that comes my way.

Someone on my newsletter recently asked me how I went about this and I felt my reply could make a helpful episode in case you struggle with a lack of ideas.

Having a gold reserve of ideas has helped me battle creative block with:

  • episode artwork
  • client work
  • personal work

I’m going to give you 4 ways to collect and build up your idea gold reserve so you can spend more time creating. This will help you easily come back to that idea you had when waiting in line at Chik-Fil-A.

  1. A Pocket Sized Sketchbook Glued to Your Hip

I keep a handy little sketchbook with me wherever I go so I can jot down a thumbnail sketch or write an idea on the fly. Usually, I'll roll with Field Notes brand or with something my friends produced like my friends Tinlun Studio or Cuttink Studio.

Keeping it beside my bed at night is crucial as my head is constantly swimming with ideas when I try to sleep. I’m not taking any chances of forgetting it in the morning.

This has been the most productive way of collecting ideas and I can’t recommend it enough if you struggle generating ideas on the spot.

The gold reserve I’ve built up to battle creative block is buried in all these sketchbooks--perfect for referencing when I need inspiration to punch me in the face.

  1. Use a Task Manager / Note App

Sometimes you need to be a bit more thorough with your idea through writing and lists--especially if you have shitty handwriting.

In this case, I love using Wunderlist which is a task manager app for desktop and mobile. There are plenty of other things out there like iOS Notes app, Evernote, Omnifocus, etc.

Right now, the free version of Wunderlist is suitable for what I need.

For example, I have a Perspective Podcast category. Here I’ll store an ongoing list with subtasks that contain episode ideas which I can also add notes and dates to. I love that I can add to it on the go when I’m not on my laptop.

Other ways I use Wunderlist are to track a list of maintenance tasks I need to do on my website. I even have a shared list with my wife for things to get at the store because I’m always forgetting shit and lose everything I put on Post-Its.

It’s too easy to forget these things but a Task Manager App never forgets.

  1. Use Siri (or alternative mobile assistant)

If I’m on the go and  I can’t draw or write my idea, I turn to my homegirl Siri on my iPhone.

I tell her to “set reminder in X hours for me to write down or draw this specific idea.”

Sometimes she will butcher my idea but gets it close enough to spark the memory for me to collect it.

An example I recently had was, “Remind me in an hour to draw pizza on a skull.”

She came back with, “Remind me in an hour to drop pizza in schools.”

Why the hell would I intentionally drop my pizza? She obviously doesn’t know me that well.

Regardless, she is pretty helpful most of the time so I’ll give her a break.

  1. Aqua Notes

Finally, I get some of my best ideas in the shower….

I’m usually listening to a podcast or audiobook through my Bluetooth Speaker when inspiration strikes.

It just so happens that I have Aqua Notes in my shower to “never let another idea go down the drain.”

Cheesy tagline but damn it’s the truth. I’m able to make a quick sketch or write a note and then transfer it to my sketchbook or Wunderlist.

Collect & Build Your Gold Reserve

To be honest, there’s really no excuse to why you can’t battle creative block by collecting your ideas and building a gold reserve.

In episode 26, Efdot gave some great ways to stay inspired, and now you have practical ways to collect and store those ideas for a rainy day.

If you’re taking your work seriously, I would recommend utilizing these 4 tactics in your game asap. Especially carrying a sketchbook with you at all times, that’s mandatory.

Collecting your ideas and building a reserve will help you spend less time thinking and more time creating when it’s time to throw down.

Key Takeaways

  • A pocket-sized sketchbook lets you jot down a thumbnail sketch or write an idea on the fly.
  • A task manager app can help you track more thorough lists of ideas through desktop or mobile.
  • Use Siri or other mobile assistance for when you’re on the go and can’t use a sketchbook or task manager app.
  • Use aqua notes for when inspiration strikes in the shower.
  • Collecting your ideas and building a reserve will help you spend less time thinking and more time creating.
    Shownotes
  • Field Notes
  • Tinlun Studio
  • Cuttink Studio
  • Wunderlist
  • Bluetooth Speaker
  • Aqua Notes
]]> Battle Creative Block: Collect Your Ideas & Build a Gold Reserve Scotty Russell | Perspective-Collective 00:13:52 ## Battle Creative Block and Spend More Creating Creative block is the worst, especially when you forget that great idea you had when driving on the highway. How awesome would it be if you never had a shortage of ideas to draw from so you can spend more time creating? (that’s a drawing pun) I can safely say that I rarely deal with creative block because I collect practically every idea that comes my way. Someone on my newsletter recently asked me how I went about this and I felt my reply could make a helpful episode in case you struggle with a lack of ideas. Having a gold reserve of ideas has helped me battle creative block with: - episode artwork - client work - personal work I’m going to give you 4 ways to collect and build up your idea gold reserve so you can spend more time creating. This will help you easily come back to that idea you had when waiting in line at Chik-Fil-A. ## **1. A Pocket Sized Sketchbook Glued to Your Hip** I keep a handy little sketchbook with me wherever I go so I can **jot down a thumbnail sketch or write an idea on the fly**. Usually, I'll roll with [Field Notes](http://amzn.to/2lOqj02) brand or with something my friends produced like my friends [Tinlun Studio](https://shop.tinlunstudio.com/collections/all) or [Cuttink Studio](http://cuttink.studio/). Keeping it beside my bed at night is crucial as my head is constantly swimming with ideas when I try to sleep. I’m not taking _any_ chances of forgetting it in the morning. This has been the most productive way of collecting ideas and I can’t recommend it enough if you struggle generating ideas on the spot. The gold reserve I’ve built up to battle creative block is buried in all these sketchbooks--perfect for referencing when I need inspiration to punch me in the face. ## **2. Use a Task Manager / Note App** Sometimes you need to be a bit more thorough with your idea through writing and lists--especially if you have shitty handwriting. In this case, I love using [Wunderlist](https://www.wunderlist.com/) which is a task manager app for desktop and mobile. There are plenty of other things out there like iOS Notes app, Evernote, Omnifocus, etc. Right now, the free version of Wunderlist is suitable for what I need. For example, I have a Perspective Podcast category. Here I’ll store an ongoing list with subtasks that contain episode ideas which I can also add notes and dates to. I love that I can add to it on the go when I’m not on my laptop. Other ways I use Wunderlist are to track a list of maintenance tasks I need to do on my website. I even have a shared list with my wife for things to get at the store because I’m always forgetting shit and lose everything I put on Post-Its. It’s too easy to forget these things but a Task Manager App never forgets. ### **3. Use Siri (or alternative mobile assistant)** If I’m on the go and I can’t draw or write my idea, I turn to my homegirl Siri on my iPhone. I tell her to “set reminder in X hours for me to write down or draw this specific idea.” Sometimes she will butcher my idea but gets it close enough to spark the memory for me to collect it. An example I recently had was, “Remind me in an hour to draw pizza on a skull.” She came back with, “Remind me in an hour to drop pizza in schools.” Why the hell would I intentionally drop my pizza? She obviously doesn’t know me that well. Regardless, she is pretty helpful most of the time so I’ll give her a break. ### **4. Aqua Notes** Finally, I get some of my best ideas in the shower…. I’m usually listening to a podcast or audiobook through my [Bluetooth Speaker](http://amzn.to/2mwABij) when inspiration strikes. It just so happens that I have [Aqua Notes](http://amzn.to/2mwEwMh) in my shower to “never let another idea go down the drain.” Cheesy tagline but damn it’s the truth. I’m able to make a quick sketch or write a note and then transfer it to my sketchbook or Wunderlist. ### **Collect & Build Your Gold Reserve** To be honest, there’s really no excuse to why you can’t battle creative block by collecting your ideas and building a gold reserve. [In episode 26, Efdot gave some great ways to stay inspired](http://perspective-collective.com/26/), and now you have practical ways to collect and store those ideas for a rainy day. If you’re taking your work seriously, I would recommend utilizing these 4 tactics in your game asap. Especially carrying a sketchbook with you at all times, that’s mandatory. Collecting your ideas and building a reserve will **help you spend less time thinking and more time creating** when it’s time to throw down. ### **Key Takeaways** - A pocket-sized sketchbook lets you **jot down a thumbnail sketch or write an idea on the fly.** - A task manager app can help you track more thorough lists of ideas through desktop or mobile. - Use Siri or other mobile assistance for **when you’re on the go and can’t use a sketchbook or task manager app.** - Use aqua notes for when inspiration strikes in the shower. - Collecting your ideas and building a reserve will help you spend less time thinking and more time creating. ## Shownotes - [Field Notes](http://amzn.to/2lOqj02) - [Tinlun Studio](https://shop.tinlunstudio.com/collections/all) - [Cuttink Studio](http://cuttink.studio/) - [Wunderlist](https://www.wunderlist.com/) - [Bluetooth Speaker](http://amzn.to/2mwABij) - [Aqua Notes](http://amzn.to/2mwEwMh) ## Battle Creative Block and Spend More Creating Creative block is the worst, especially when you forget that great idea you had when driving on the highway. How awesome would it be if you never had a shortage of ideas to draw from so you can spend more time creating? (that’s a drawing pun) I can safely say that I rarely deal with creative block because I collect practically every idea that comes my way. Someone on my newsletter recently asked me how I went about this and I felt my reply could make a helpful episode in case you struggle with a lack of ideas. Having a gold reserve of ideas has helped me battle creative block with: - episode artwork - client work - personal work I’m going to give you 4 ways to collect and build up your idea gold reserve so you can spend more time creating. This will help you easily come back to that idea you had when waiting in line at Chik-Fil-A. ## **1. A Pocket Sized Sketchbook Glued to Your Hip** I keep a handy little sketchbook with me wherever I go so I can **jot down a thumbnail sketch or write an idea on the fly**. Usually, I'll roll with [Field Notes](http://amzn.to/2lOqj02) brand or with something my friends produced like my friends [Tinlun Studio](https://shop.tinlunstudio.com/collections/all) or [Cuttink Studio](http://cuttink.studio/). Keeping it beside my bed at night is crucial as my head is constantly swimming with ideas when I try to sleep. I’m not taking _any_ chances of forgetting it in the morning. This has been the most productive way of collecting ideas and I can’t recommend it enough if you struggle generating ideas on the spot. The gold reserve I’ve built up to battle creative block is buried in all these sketchbooks--perfect for referencing when I need inspiration to punch me in the face. ## **2. Use a Task Manager / Note App** Sometimes you need to be a bit more thorough with your idea through writing and lists--especially if you have shitty handwriting. In this case, I love using [Wunderlist](https://www.wunderlist.com/) which is a task manager app for desktop and mobile. There are plenty of other things out there like iOS Notes app, Evernote, Omnifocus, etc. Right now, the free version of Wunderlist is suitable for what I need. For example, I have a Perspective Podcast category. Here I’ll store an ongoing list with subtasks that contain episode ideas which I can also add notes and dates to. I love that I can add to it on the go when I’m not on my laptop. Other ways I use Wunderlist are to track a list of maintenance tasks I need to do on my website. I even have a shared list with my wife for things to get at the store because I’m always forgetting shit and lose everything I put on Post-Its. It’s too easy to forget these things but a Task Manager App never forgets. ### **3. Use Siri (or alternative mobile assistant)** If I’m on the go and I can’t draw or write my idea, I turn to my homegirl Siri on my iPhone. I tell her to “set reminder in X hours for me to write down or draw this specific idea.” Sometimes she will butcher my idea but gets it close enough to spark the memory for me to collect it. An example I recently had was, “Remind me in an hour to draw pizza on a skull.” She came back with, “Remind me in an hour to drop pizza in schools.” Why the hell would I intentionally drop my pizza? She obviously doesn’t know me that well. Regardless, she is pretty helpful most of the time so I’ll give her a break. ### **4. Aqua Notes** Finally, I get some of my best ideas in the shower…. I’m usually listening to a podcast or audiobook through my [Bluetooth Speaker](http://amzn.to/2mwABij) when inspiration strikes. It just so happens that I have [Aqua Notes](http://amzn.to/2mwEwMh) in my shower to “never let another idea go down the drain.” Cheesy tagline but damn it’s the truth. I’m able to make a quick sketch or write a note and then transfer it to my sketchbook or Wunderlist. ### **Collect & Build Your Gold Reserve** To be honest, there’s really no excuse to why you can’t battle creative block by collecting your ideas and building a gold reserve. [In episode 26, Efdot gave some great ways to stay inspired](http://perspective-collective.com/26/), and now you have practical ways to collect and store those ideas for a rainy day. If you’re taking your work seriously, I would recommend utilizing these 4 tactics in your game asap. Especially carrying a sketchbook with you at all times, that’s mandatory. Collecting your ideas and building a reserve will **help you spend less time thinking and more time creating** when it’s time to throw down. ### **Key Takeaways** - A pocket-sized sketchbook lets you **jot down a thumbnail sketch or write an idea on the fly.** - A task manager app can help you track more thorough lists of ideas through desktop or mobile. - Use Siri or other mobile assistance for **when you’re on the go and can’t use a sketchbook or task manager app.** - Use aqua notes for when inspiration strikes in the shower. - Collecting your ideas and building a reserve will help you spend less time thinking and more time creating. ## Shownotes - [Field Notes](http://amzn.to/2lOqj02) - [Tinlun Studio](https://shop.tinlunstudio.com/collections/all) - [Cuttink Studio](http://cuttink.studio/) - [Wunderlist](https://www.wunderlist.com/) - [Bluetooth Speaker](http://amzn.to/2mwABij) - [Aqua Notes](http://amzn.to/2mwEwMh) collect, field, studio, tinlun, block, ideas, battle, efdot, gold, cuttink, creative, notes, reserve, wunderlist true full 29 e2d77e66705b5b684b9ff96e4a6ad964 You Have the Power to Make Your Name Mean Something You Can Make Whatever Name You Choose Mean Something Over Time

Have you heard of Gary Vaynerchuk, aka Gary Vee before? Chances are you probably have if you’ve been paying attention to the social media / entrepreneur scene.

I feel like he is a dude you either love or hate due to his bravado or profanity. One thing is for certain, people know of him because he made his name mean something.

As an immigrant from the Soviet Union, Gary helped his dad transform his notable Wine Library business to a powerhouse though YouTube vlogging.

From there, he’s gone on to build the multi-million dollar social media business, Vayner Media.

Vaynerchuk or Gary Vee wouldn’t mean anything to anyone if he didn’t bust his ass and pour his soul into what he was passionate about.

Picking a name for your brand or business can be hard and really frustrating, I can totally relate.

I’m here to convince you that you can make whatever name you choose to operate under mean something over time.

You have what it takes.

The Need for a Name

It was early March 2014 when I thought my co-partner DMac (DSTN) and I were going to take our clothing brand, Daydreamin’ Clothing to the next level.

We were steadily building for 4 years and had:

  • a warehouse lined up to make our prototypes
  • an investor willing to give us a shot
  • a shit ton of ideas and passion to “make it”

However, I was creating so much work on the side and not all of it fit the style of the brand. I needed a way to share this work separately.

During this time, I was getting heavy into hand lettering. I thought maybe I could become a big time freelancer and I needed a business name to house all my work.

The first thing I went to was the typical Scotty Russell Design, Russell Studio, Russell Graphics, Russell Design Co. but they all sounded super douchey.

I despised having my name a part of it as it didn’t have a nice ring to it. All my colleagues I knew at the time had their names a part of their brand but to me, it never clicked.

I decided to explore a more abstract route instead.

Massive Brain Dumps

I had a massive brain dump session (I love using that phrase) and began throwing words I liked on paper. Anything that came to mind I put it down and started to make connections.

The words Collective, Collection and Perspective kept coming up.

First, I was sold on the word Perspective first for 2 reasons:

  1. Drawing and seeing perspective always came naturally to me.
  2. After attending my first festival in the past year, Electric Forest, my perspective on life had dramatically changed.

Next, the word Collective and Collection sounded cool as it could mean all my drawings fell in this collection. Otherwise, down the road, it could mean I have a team under me.

After a month of throwing ideas around, Perspective-Collective was born in April 2014. However, it wasn’t until a month later in May when I gathered up the courage to announce it publicly with the branding I had created.

There Will Always Be Doubt

When you’re just starting off, it’s easy to feel stupid and doubt yourself.

If you’re like me, more specifically the old me, you want everyone to love your work and you’d be crushed if someone thought it was stupid.

I feel that’s what holds so many of us creatives back is we are afraid to have someone not approve of what we are doing. We see it as failure and that we don’t deserve a slot within the creative community.

I hesitantly began sharing through this moniker on Facebook and Instagram. This was the same time that my partner and I had some issues coming to agreements with shares and the future of Daydreamin’ Clothing.

Reluctantly, I stepped away from the brand and began putting all my spare time into Perspective-Collective. In the early days, I heard crickets when I posted my work. It sucked but I was having a lot of fun pursuing my work with no limits.

Over time, things began to pick up.

Make Your Name Mean Something

After posting consistently and studying how to utilize the former platform of Instagram (pre-algorithm days), I started catching some features on Goodtype, Calligritype and The Daily Type.

The obsession took over from there.

I started noticing that my increased quality of work and consistent dedication to the creative process is what was making my name actually mean something.

My point in sharing my story is that you can make whatever name you choose to operate under mean something through the enthusiasm and dedication of your craft.

You never know what it could evolve into.

When Your Name Becomes More Than You Think

Looking back on it now, it blows my mind what’s happened in the course of 3 years. Hell, a lot can happen in one year when you decide that you’re going to commit to something no matter what others may think.

I vividly remember my girlfriend (now my wife @theoilshelf) and my parents questioning my pursuits of self-employment as an artist.

Why couldn’t I work a safe job like everyone else and relax in the evenings?

In my head, I knew that I’m not like everyone else.

One night, I remember balling to my wife the day I decided to step away from Daydreamin’. I felt like a quitter but I remember telling her that, “I have this feeling that I’m meant to do something special with my life and my art. I don’t know what it is but I feel it.”

3 years later and both her and my parents see what I saw in myself in that moment. I feel it, even more today as Perspective-Collective has turned into something more than just a name to house drawings.

Perspective-Collective is the main side project that houses my other side project geared towards encouraging creatives like you.

These channels of the brand are:

  1. My personal artwork of course
  2. Freelance
  3. Public speaking
  4. Teaching
  5. The Perspective Podcast

Once I thought the Collective portion could mean future employees and I could scale it to be something huge. Now I realize the collective is really my best friend and me together.

Recently, it dawned on me that I would be nowhere without my wife’s support, ideas and constructive criticism. She is what makes this a Collective now as we slowly carve a role for her to do what she does best…which is pretty much everything I suck at!

Having her officially on the team fuels my ambitions to push this project even further.

Make a Name For Yourself

If you’re like me, it’s going to feel super awkward putting yourself out there when you decide your name.

You’re going to overthink it and feel dumb, especially if you don’t get the response you want.

Shit, leading up to this past year my dad was still calling it Collective Perspectives. People are going butcher it or not understand where you’re coming from and that’s okay!

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]As long as it means something to you and it allows you to pour your soul into your work, that’s all that matters.[/perfectpullquote]

Gary Vee didn’t mean shit until he made it mean something.

Perspective-Collective didn’t mean shit until I made it mean something.

Now, it’s a part of me and I love it…aside from the fact that its length makes it non-username friendly across all social media. (Hence the name PRSPCTV_CLLCTV)

Regardless, you have the power to make a name for yourself no matter the name you choose.

Don’t let doubt and fear rob you of that opportunity.

Key Takeaways

y.

]]> Wed, 8 Mar 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ You Can Make Whatever Name You Choose Mean Something Over Time

Have you heard of Gary Vaynerchuk, aka Gary Vee before? Chances are you probably have if you’ve been paying attention to the social media / entrepreneur scene.

I feel like he is a dude you either love or hate due to his bravado or profanity. One thing is for certain, people know of him because he made his name mean something.

As an immigrant from the Soviet Union, Gary helped his dad transform his notable Wine Library business to a powerhouse though YouTube vlogging.

From there, he’s gone on to build the multi-million dollar social media business, Vayner Media.

Vaynerchuk or Gary Vee wouldn’t mean anything to anyone if he didn’t bust his ass and pour his soul into what he was passionate about.

Picking a name for your brand or business can be hard and really frustrating, I can totally relate.

I’m here to convince you that you can make whatever name you choose to operate under mean something over time.

You have what it takes.

The Need for a Name

It was early March 2014 when I thought my co-partner DMac (DSTN) and I were going to take our clothing brand, Daydreamin’ Clothing to the next level.

We were steadily building for 4 years and had:

  • a warehouse lined up to make our prototypes
  • an investor willing to give us a shot
  • a shit ton of ideas and passion to “make it”

However, I was creating so much work on the side and not all of it fit the style of the brand. I needed a way to share this work separately.

During this time, I was getting heavy into hand lettering. I thought maybe I could become a big time freelancer and I needed a business name to house all my work.

The first thing I went to was the typical Scotty Russell Design, Russell Studio, Russell Graphics, Russell Design Co. but they all sounded super douchey.

I despised having my name a part of it as it didn’t have a nice ring to it. All my colleagues I knew at the time had their names a part of their brand but to me, it never clicked.

I decided to explore a more abstract route instead.

Massive Brain Dumps

I had a massive brain dump session (I love using that phrase) and began throwing words I liked on paper. Anything that came to mind I put it down and started to make connections.

The words Collective, Collection and Perspective kept coming up.

First, I was sold on the word Perspective first for 2 reasons:

  1. Drawing and seeing perspective always came naturally to me.
  2. After attending my first festival in the past year, Electric Forest, my perspective on life had dramatically changed.

Next, the word Collective and Collection sounded cool as it could mean all my drawings fell in this collection. Otherwise, down the road, it could mean I have a team under me.

After a month of throwing ideas around, Perspective-Collective was born in April 2014. However, it wasn’t until a month later in May when I gathered up the courage to announce it publicly with the branding I had created.

There Will Always Be Doubt

When you’re just starting off, it’s easy to feel stupid and doubt yourself.

If you’re like me, more specifically the old me, you want everyone to love your work and you’d be crushed if someone thought it was stupid.

I feel that’s what holds so many of us creatives back is we are afraid to have someone not approve of what we are doing. We see it as failure and that we don’t deserve a slot within the creative community.

I hesitantly began sharing through this moniker on Facebook and Instagram. This was the same time that my partner and I had some issues coming to agreements with shares and the future of Daydreamin’ Clothing.

Reluctantly, I stepped away from the brand and began putting all my spare time into Perspective-Collective. In the early days, I heard crickets when I posted my work. It sucked but I was having a lot of fun pursuing my work with no limits.

Over time, things began to pick up.

Make Your Name Mean Something

After posting consistently and studying how to utilize the former platform of Instagram (pre-algorithm days), I started catching some features on Goodtype, Calligritype and The Daily Type.

The obsession took over from there.

I started noticing that my increased quality of work and consistent dedication to the creative process is what was making my name actually mean something.

My point in sharing my story is that you can make whatever name you choose to operate under mean something through the enthusiasm and dedication of your craft.

You never know what it could evolve into.

When Your Name Becomes More Than You Think

Looking back on it now, it blows my mind what’s happened in the course of 3 years. Hell, a lot can happen in one year when you decide that you’re going to commit to something no matter what others may think.

I vividly remember my girlfriend (now my wife @theoilshelf) and my parents questioning my pursuits of self-employment as an artist.

Why couldn’t I work a safe job like everyone else and relax in the evenings?

In my head, I knew that I’m not like everyone else.

One night, I remember balling to my wife the day I decided to step away from Daydreamin’. I felt like a quitter but I remember telling her that, “I have this feeling that I’m meant to do something special with my life and my art. I don’t know what it is but I feel it.”

3 years later and both her and my parents see what I saw in myself in that moment. I feel it, even more today as Perspective-Collective has turned into something more than just a name to house drawings.

Perspective-Collective is the main side project that houses my other side project geared towards encouraging creatives like you.

These channels of the brand are:

  1. My personal artwork of course
  2. Freelance
  3. Public speaking
  4. Teaching
  5. The Perspective Podcast

Once I thought the Collective portion could mean future employees and I could scale it to be something huge. Now I realize the collective is really my best friend and me together.

Recently, it dawned on me that I would be nowhere without my wife’s support, ideas and constructive criticism. She is what makes this a Collective now as we slowly carve a role for her to do what she does best…which is pretty much everything I suck at!

Having her officially on the team fuels my ambitions to push this project even further.

Make a Name For Yourself

If you’re like me, it’s going to feel super awkward putting yourself out there when you decide your name.

You’re going to overthink it and feel dumb, especially if you don’t get the response you want.

Shit, leading up to this past year my dad was still calling it Collective Perspectives. People are going butcher it or not understand where you’re coming from and that’s okay!

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]As long as it means something to you and it allows you to pour your soul into your work, that’s all that matters.[/perfectpullquote]

Gary Vee didn’t mean shit until he made it mean something.

Perspective-Collective didn’t mean shit until I made it mean something.

Now, it’s a part of me and I love it…aside from the fact that its length makes it non-username friendly across all social media. (Hence the name PRSPCTV_CLLCTV)

Regardless, you have the power to make a name for yourself no matter the name you choose.

Don’t let doubt and fear rob you of that opportunity.

Key Takeaways

y.

]]> You Have the Power to Make Your Name Mean Something Scotty Russell | Perspective-Collective 00:15:48 ## You C **an Make Whatever Name You Choose Mean Something Over Time** Have you heard of [Gary Vaynerchuk](https://www.garyvaynerchuk.com/), aka Gary Vee before? Chances are you probably have if you’ve been paying attention to the social media / entrepreneur scene. I feel like he is a dude you either love or hate due to his bravado or profanity. One thing is for certain, people know of him because he made his name mean something. As an immigrant from the Soviet Union, Gary helped his dad transform his notable [Wine Library](https://www.youtube.com/user/WineLibraryTV) business to a powerhouse though YouTube vlogging. From there, he’s gone on to build the multi-million dollar social media business, [Vayner Media](http://www.vaynermedia.com/culture). Vaynerchuk or Gary Vee wouldn’t mean _anything to anyone_ if he didn’t bust his ass and pour his soul into what he was passionate about. Picking a name for your brand or business can be hard and really frustrating, I can totally relate. I’m here to convince you that you **can make whatever name you choose to operate under mean something over time**. _You have what it takes._ ## The Need for a Name It was early March 2014 when I thought my co-partner DMac [(DSTN)](https://www.instagram.com/dustydink/?hl=en) and I were going to take our clothing brand, [Daydreamin’ Clothing](https://www.facebook.com/daydreaminclothing/) to the next level. We were steadily building for 4 years and had: - a warehouse lined up to make our prototypes - an investor willing to give us a shot - a shit ton of ideas and passion to “make it” However, I was creating so much work on the side and not all of it fit the style of the brand. I needed a way to share this work separately. During this time, I was getting heavy into hand lettering. I thought maybe I could become a big time freelancer and I needed a business name to house all my work. The first thing I went to was the typical Scotty Russell Design, Russell Studio, Russell Graphics, Russell Design Co. but they all sounded super douchey. I despised having my name a part of it as it didn’t have a nice ring to it. All my colleagues I knew at the time had their names a part of their brand but to me, it never clicked. I decided to explore a more abstract route instead. ## Massive Brain Dumps I had a massive brain dump session (I love using that phrase) and began throwing words I liked on paper. Anything that came to mind I put it down and started to make connections. The words Collective, Collection and Perspective kept coming up. First, I was sold on the word Perspective first for 2 reasons: 1. Drawing and seeing perspective always came naturally to me. 2. After attending my first festival in the past year, [Electric Forest](https://www.electricforestfestival.com/), my perspective on life had dramatically changed. Next, the word Collective and Collection sounded cool as it could mean all my drawings fell in this collection. Otherwise, down the road, it could mean I have a team under me. After a month of throwing ideas around, Perspective-Collective was born in April 2014. However, it wasn’t until a month later in May when I gathered up the courage to announce it publicly with the branding I had created. ## There Will Always Be Doubt When you’re just starting off, it’s easy to feel stupid and doubt yourself. If you’re like me, more specifically the old me, [you want everyone to love your work](http://perspective-collective.com/8/) and you’d be crushed if someone thought it was stupid. I feel that’s what holds so many of us creatives back is we are afraid to have someone not approve of what we are doing. We see it as failure and that we don’t deserve a slot within the creative community. I hesitantly began sharing through this moniker on Facebook and Instagram. This was the same time that my partner and I had some issues coming to agreements with shares and the future of Daydreamin’ Clothing. Reluctantly, I stepped away from the brand and began putting all my spare time into Perspective-Collective. In the early days, I heard crickets when I posted my work. It sucked but I was having a lot of fun _pursuing my work with no limits_. Over time, things began to pick up. ## Make Your Name Mean Something After posting consistently and studying how to utilize the former platform of Instagram (pre-algorithm days), I started catching some features on [Goodtype](https://www.instagram.com/goodtype/?hl=en), [Calligritype](https://www.instagram.com/calligritype/) and [The Daily Type](https://www.instagram.com/thedailytype/). The obsession took over from there. I started noticing that my **increased** **quality** **of work and consistent dedication to the creative process** is what was making my name actually mean something. My point in sharing my story is that you can make _whatever name you choose_ to operate under mean something through **the** **enthusiasm and** **dedication of your craft**. You never know what it could evolve into. ## When Your Name Becomes More Than You Think Looking back on it now, it blows my mind what’s happened in the course of 3 years. Hell, _a lot_ can happen in one year when you decide that you’re going to **commit to something no matter what others may** **think**. I vividly remember my girlfriend (now my wife [@theoilshelf](https://www.instagram.com/theoilshelf/)) and my parents questioning my pursuits of self-employment as an artist. _Why couldn’t I work a safe job like everyone else_ _and relax in the evenings?_ **In my head, I knew that I’m not like everyone else.** One night, I remember balling to my wife the day I decided to step away from Daydreamin’. I felt like a quitter but I remember telling her that, _“I have this feeling that I’m_ _meant to do something special with my life and my art. I don’t know what it is but I feel it.”_ 3 years later and both her and my parents see what I saw in myself in that moment. I feel it, even more today as Perspective-Collective has turned into something more than just a name to house drawings. Perspective-Collective is the main side project that houses my other side project geared towards encouraging creatives like you. These channels of the brand are: 1. My personal artwork of course 2. [Freelance](http://perspective-collective.com/contact/) 3. [Public speaking](http://perspective-collective.com/contact/) 4. [Teaching](http://perspective-collective.com/contact/) 5. The Perspective Podcast Once I thought the Collective portion could mean future employees and I could scale it to be something huge. Now I realize the collective is really my best friend and me together. Recently, it dawned on me that I would be nowhere without my wife’s support, ideas and constructive criticism. She is what makes this a Collective now as we slowly carve a role for her to do what she does best…which is pretty much everything I suck at! Having her officially on the team fuels my ambitions to push this project even further. ## Make a Name For Yourself If you’re like me, it’s going to feel super awkward putting yourself out there when you decide your name. You’re going to overthink it and feel dumb, especially if you don’t get the response you want. Shit, leading up to this past year my dad was still calling it Collective Perspectives. People are going butcher it or not understand where you’re coming from and that’s okay! [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]As long as it **means something to you and it allows you to pour your soul into your work** , that’s _all_ that matters.[/perfectpullquote] Gary Vee didn’t mean shit until he made it mean something. Perspective-Collective didn’t mean shit until I made it mean something. Now, it’s a part of me and I love it…aside from the fact that its length makes it non-username friendly across all social media. (Hence the name [PRSPCTV\_CLLCTV](https://www.instagram.com/prspctv_cllctv/)) Regardless, **you have the** **power** **to make a name for yourself** no matter the name you choose. _Don’t_ let doubt and fear rob you of that opportunity. ### Key Takeaways - You **can make whatever name you choose to operate under mean something over time**. - Let go of needing to seek everyone’s approval for what you do. - Your **quality of work and consistent dedication to the creative process** is what help you make your name mean something. - _A_ _lot_ can happen in one year when you decide that you’re going to **commit to something no matter what others may** **think**. - As long as it **means something to you and it allows you to pour your soul into your work** , that’s _all_ that matters. ## Shownotes - [Perspective-Collective Newsletter](http://perspective-collective.com/join-my-team/) - [Gary Vaynerchuk](https://www.garyvaynerchuk.com/) - [Wine Library](https://www.youtube.com/user/WineLibraryTV) - [Vayner Media](http://www.vaynermedia.com/culture) - DMac ([DSTN](https://www.instagram.com/dustydink/?hl=en)) - [Daydreamin’ Clothing](https://www.facebook.com/daydreaminclothing/) - [Goodtype](https://www.instagram.com/goodtype/?hl=en) - [Calligritype](https://www.instagram.com/calligritype/) - [The Daily Type](https://www.instagram.com/thedailytype/) - Emily Russell (My Wife) - [@TheOilShelf’](https://www.instagram.com/theoilshelf/) - Theme Music: [Blookah Music](https://soundcloud.com/blookah) - [Blookah Instagram](https://www.instagram.com/blookah/) y. ## You C **an Make Whatever Name You Choose Mean Something Over Time** Have you heard of [Gary Vaynerchuk](https://www.garyvaynerchuk.com/), aka Gary Vee before? Chances are you probably have if you’ve been paying attention to the social media / entrepreneur scene. I feel like he is a dude you either love or hate due to his bravado or profanity. One thing is for certain, people know of him because he made his name mean something. As an immigrant from the Soviet Union, Gary helped his dad transform his notable [Wine Library](https://www.youtube.com/user/WineLibraryTV) business to a powerhouse though YouTube vlogging. From there, he’s gone on to build the multi-million dollar social media business, [Vayner Media](http://www.vaynermedia.com/culture). Vaynerchuk or Gary Vee wouldn’t mean _anything to anyone_ if he didn’t bust his ass and pour his soul into what he was passionate about. Picking a name for your brand or business can be hard and really frustrating, I can totally relate. I’m here to convince you that you **can make whatever name you choose to operate under mean something over time**. _You have what it takes._ ## The Need for a Name It was early March 2014 when I thought my co-partner DMac [(DSTN)](https://www.instagram.com/dustydink/?hl=en) and I were going to take our clothing brand, [Daydreamin’ Clothing](https://www.facebook.com/daydreaminclothing/) to the next level. We were steadily building for 4 years and had: - a warehouse lined up to make our prototypes - an investor willing to give us a shot - a shit ton of ideas and passion to “make it” However, I was creating so much work on the side and not all of it fit the style of the brand. I needed a way to share this work separately. During this time, I was getting heavy into hand lettering. I thought maybe I could become a big time freelancer and I needed a business name to house all my work. The first thing I went to was the typical Scotty Russell Design, Russell Studio, Russell Graphics, Russell Design Co. but they all sounded super douchey. I despised having my name a part of it as it didn’t have a nice ring to it. All my colleagues I knew at the time had their names a part of their brand but to me, it never clicked. I decided to explore a more abstract route instead. ## Massive Brain Dumps I had a massive brain dump session (I love using that phrase) and began throwing words I liked on paper. Anything that came to mind I put it down and started to make connections. The words Collective, Collection and Perspective kept coming up. First, I was sold on the word Perspective first for 2 reasons: 1. Drawing and seeing perspective always came naturally to me. 2. After attending my first festival in the past year, [Electric Forest](https://www.electricforestfestival.com/), my perspective on life had dramatically changed. Next, the word Collective and Collection sounded cool as it could mean all my drawings fell in this collection. Otherwise, down the road, it could mean I have a team under me. After a month of throwing ideas around, Perspective-Collective was born in April 2014. However, it wasn’t until a month later in May when I gathered up the courage to announce it publicly with the branding I had created. ## There Will Always Be Doubt When you’re just starting off, it’s easy to feel stupid and doubt yourself. If you’re like me, more specifically the old me, [you want everyone to love your work](http://perspective-collective.com/8/) and you’d be crushed if someone thought it was stupid. I feel that’s what holds so many of us creatives back is we are afraid to have someone not approve of what we are doing. We see it as failure and that we don’t deserve a slot within the creative community. I hesitantly began sharing through this moniker on Facebook and Instagram. This was the same time that my partner and I had some issues coming to agreements with shares and the future of Daydreamin’ Clothing. Reluctantly, I stepped away from the brand and began putting all my spare time into Perspective-Collective. In the early days, I heard crickets when I posted my work. It sucked but I was having a lot of fun _pursuing my work with no limits_. Over time, things began to pick up. ## Make Your Name Mean Something After posting consistently and studying how to utilize the former platform of Instagram (pre-algorithm days), I started catching some features on [Goodtype](https://www.instagram.com/goodtype/?hl=en), [Calligritype](https://www.instagram.com/calligritype/) and [The Daily Type](https://www.instagram.com/thedailytype/). The obsession took over from there. I started noticing that my **increased** **quality** **of work and consistent dedication to the creative process** is what was making my name actually mean something. My point in sharing my story is that you can make _whatever name you choose_ to operate under mean something through **the** **enthusiasm and** **dedication of your craft**. You never know what it could evolve into. ## When Your Name Becomes More Than You Think Looking back on it now, it blows my mind what’s happened in the course of 3 years. Hell, _a lot_ can happen in one year when you decide that you’re going to **commit to something no matter what others may** **think**. I vividly remember my girlfriend (now my wife [@theoilshelf](https://www.instagram.com/theoilshelf/)) and my parents questioning my pursuits of self-employment as an artist. _Why couldn’t I work a safe job like everyone else_ _and relax in the evenings?_ **In my head, I knew that I’m not like everyone else.** One night, I remember balling to my wife the day I decided to step away from Daydreamin’. I felt like a quitter but I remember telling her that, _“I have this feeling that I’m_ _meant to do something special with my life and my art. I don’t know what it is but I feel it.”_ 3 years later and both her and my parents see what I saw in myself in that moment. I feel it, even more today as Perspective-Collective has turned into something more than just a name to house drawings. Perspective-Collective is the main side project that houses my other side project geared towards encouraging creatives like you. These channels of the brand are: 1. My personal artwork of course 2. [Freelance](http://perspective-collective.com/contact/) 3. [Public speaking](http://perspective-collective.com/contact/) 4. [Teaching](http://perspective-collective.com/contact/) 5. The Perspective Podcast Once I thought the Collective portion could mean future employees and I could scale it to be something huge. Now I realize the collective is really my best friend and me together. Recently, it dawned on me that I would be nowhere without my wife’s support, ideas and constructive criticism. She is what makes this a Collective now as we slowly carve a role for her to do what she does best…which is pretty much everything I suck at! Having her officially on the team fuels my ambitions to push this project even further. ## Make a Name For Yourself If you’re like me, it’s going to feel super awkward putting yourself out there when you decide your name. You’re going to overthink it and feel dumb, especially if you don’t get the response you want. Shit, leading up to this past year my dad was still calling it Collective Perspectives. People are going butcher it or not understand where you’re coming from and that’s okay! [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]As long as it **means something to you and it allows you to pour your soul into your work** , that’s _all_ that matters.[/perfectpullquote] Gary Vee didn’t mean shit until he made it mean something. Perspective-Collective didn’t mean shit until I made it mean something. Now, it’s a part of me and I love it…aside from the fact that its length makes it non-username friendly across all social media. (Hence the name [PRSPCTV\_CLLCTV](https://www.instagram.com/prspctv_cllctv/)) Regardless, **you have the** **power** **to make a name for yourself** no matter the name you choose. _Don’t_ let doubt and fear rob you of that opportunity. ### Key Takeaways - You **can make whatever name you choose to operate under mean something over time**. - Let go of needing to seek everyone’s approval for what you do. - Your **quality of work and consistent dedication to the creative process** is what help you make your name mean something. - _A_ _lot_ can happen in one year when you decide that you’re going to **commit to something no matter what others may** **think**. - As long as it **means something to you and it allows you to pour your soul into your work** , that’s _all_ that matters. ## Shownotes - [Perspective-Collective Newsletter](http://perspective-collective.com/join-my-team/) - [Gary Vaynerchuk](https://www.garyvaynerchuk.com/) - [Wine Library](https://www.youtube.com/user/WineLibraryTV) - [Vayner Media](http://www.vaynermedia.com/culture) - DMac ([DSTN](https://www.instagram.com/dustydink/?hl=en)) - [Daydreamin’ Clothing](https://www.facebook.com/daydreaminclothing/) - [Goodtype](https://www.instagram.com/goodtype/?hl=en) - [Calligritype](https://www.instagram.com/calligritype/) - [The Daily Type](https://www.instagram.com/thedailytype/) - Emily Russell (My Wife) - [@TheOilShelf’](https://www.instagram.com/theoilshelf/) - Theme Music: [Blookah Music](https://soundcloud.com/blookah) - [Blookah Instagram](https://www.instagram.com/blookah/) y. clothing, dstn, type, blookah, daydreamin, the, calligritype, gary, daily, garyvee, shelf, oil, vaynerchuk, goodtype true full 28 a54a67be1c33b74572efc8802bb366c6 7 Situations When Free Work May Be in Your Best Interest The preface of this episode stems from some recent free work I was selected to create. I feel this could yield some value to you if you ever get stuck in the same situation.

Recently, a local pizza joint, Urban Pie, opened up close to me and they put out a call to local creatives through Facebook. They asked for help in designing their massive chalkboard menu as well as their cornerstone quick bake pizza oven. By now you need to know that I’m weirdly passionate about pizza art so I figured why not inquire for more details.

It came back as exposure work…

If you’re like me then you’re not a fan of crowd sourcing artists and paying them in exposure. A lot of companies do this to try and position it as they are benefiting the artist when in reality; they are the ones who are winning.

Before you go rolling your eyes I want you to hear me out.

After consulting my mastermind group and asking the question, “When do you think it’s okay to do free work?”

I got a ton of great responses. I thought packaging up their answers would make a great episode incase you ever got in this position yourself.

Safe to say I took the job. I couldn’t be more excited about it because of several factors that I share in this episode that benefited me in doing free work.

Free Work Can Lead to Bigger Breaks or Help Someone in Need

I get it, you want to build a career of doing the work you love. Why would you ever want to do work for free?

I’m at a point in my creative career where I’m making a big transition in taking my freelance game to the next level. There are plenty of bills and loans laying around that need paid and my time is sacred outside the day job.

A part of me tells myself that I shouldn’t be donating any of my work for free as it’s not paying the bills.

Then again, there is another part of me who sees the value you in it…depending on the situation of course.

I’m not telling you to do free work all the time and get taken advantage of—I respect the creative hustle.

Not everyone is going to agree with me on these and that’s alright.

This is about the 7 ways free work may be in your best interest. I’m looking for the win-win scenarios here.

  1. When You’re Just Starting Off

A great time where free work helps you out is when you’re just beginning to pursue your work seriously.

During this time, you’re still developing a style and name for yourself. It’s rare that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. You have no leverage.

Doing projects for friends, family or other acquaintances can help you:

  • decide quickly which type of work you do and don’t want to do more of.
  • get familiar with the client process…even if they aren’t the best clients.
  • learn how to handle situations like feedback, revisions and handing off work.
  • develop your skills and get word of mouth for future jobs.

You have to start somewhere, and that means doing free work in the beginning.

  1. When it’s Work You Create in Your Free Time

If there is a specific style of work you’re already doing in your spare time, this could be a great opportunity to show what you’re made of in a more professional setting.

For me, I already create pizza art on the regular and the project I took on gave me a chance to do this with more intention.

  1. When it Aligns With Your Goals

This was a driving factor for why I chose to take on the project.

I have a list of goals written down and it just so happens this projects hit 3 birds with one stone:

  1. to get my first pizza related client
  2. to do 1 of 5 murals
  3. to build a strong creative presence in my community

When something aligns with your goals, I’d take the opportunity as you don’t know what it could lead to next.

  1. When it Could Lead to More of the Same Work But Paid

This plays off #2 & #3.

If you aspire to do something and you’re already doing it for yourself in your spare time, doing it for free could open the window to do more of this same work, but paid.

Getting an opportunity to show off my pizza / mural skills in a highly trafficked public setting could lead to bigger pizza or mural projects (as of this writing, I’ve already received 4 local requests for murals and it has only been a week since I completed this project).

For even larger reach, I highly recommend:

  • documenting the process
  • pushing it through social media
  • adding it to your portfolio
  • making a case study on your website

This will dramatically improve your odds for attracting similar clients that will pay for this style.

  1. When You Have Complete Creative Freedom

Sometimes having complete creative freedom can be a mind fuck.

Restrictions have a way of breeding creativity, but sometimes having the freedom to do whatever you want within reason is amazing.

It circles around to showcasing your skills that you’ve been crafting behind closed doors in your sketchbook. Now you can let your creativity explode on whatever canvas you’re asked to create on.

In my case, this was a chalkboard and oven.

  1. When it’s for a Charity That Resonates With You

There may be times where you believe in the cause that a charity or organization promotes. In this case, your work could serve a larger purpose that surpasses the value of money.

A great example of this is my brother Terance Tang of Tinlun Studio. He donates his time and artwork to a local Chinese Youth Camp in Houston, Texas.

Terance states, “The first year I volunteered at CYC, I immediately saw the enormous positive impact it has on the kids - personal growth, teamwork, leadership experience, social skill building, and most of all, unforgettable memories. I knew then and there that this is a special organization that truly makes the world a better place. I definitely want my kids to have the CYC experience.”

Another great example of how artists donate their work for a larger, and in these case a smaller cause is with Inch x Inch.

This is a monthly button club operated by Bob Ewing and Drew Hill that features well-known artist’s work. The duo believes small things (like buttons) can make a big difference. 65% of the proceeds of each monthly subscription go to funding youth art education programs.

Some of the design juggernauts they’ve featured include Draplin, Allan Peters, Clark Orr, Brian Steely and Kendrick Kidd. What’s even better is that is that they recently donated $5,000 split between Art with a Heart (Indianapolis) and 826CHI (Chicago).

Creating free work for a good cause makes a bigger impact than you think.

  1. When You Can Help Someone Out in a Pinch

When you become a known design source, your friends and family will inevitably hit you up for work. You can’t help everyone—saying no is just as important as saying yes…unless it’s your mom asking then you have to say yes.

However, sometimes you may be in a position to help someone get that break they deserve.

A great example of this is Aaron Draplin of Draplin Design Co. and his logo design for Cobra Dogs. Cobra Dogs was a food cart that used a copyright logo and was on the verge of losing everything. DDC came in and created a new logo for them, helping the entrepreneur recover and do what he loves: selling dogs from his food cart.

There will be random opportunities when you could doodle on a kids cast, create a logo for your little cousin in-law’s youtube channel or create some branding for your friend's music festival.

Making time to lend your time and gift could be another person’s blessing.

Conclusion

You see, there are times where doing free work can be a win-win scenario.

I feel when you look at an opportunity from this perspective, it can be worth doing it for free.

Again, I’m not saying to do this for every project. You have bills to pay and exposure doesn’t put food on the table.

As an artist, you have to pick and choose those right situations where it makes sense.

Consult people close to you if you’re unsure like I did. It brought a lot of clarity which let me package this up and share with you if you get in this situation.

Not all free work is created equally, but sometimes that exposure or person you’re helping out just may be worth it.

Key Takeaways

  • You can’t do every project for free, you have bills to pay and exposure doesn’t put food on the table.
  • It’s rare that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. You have no leverage.
  • Doing something for free could lead to more of the same work but paid.
  • Documenting and repurposing your free work can dramatically help attract clients that will pay for this style.
  • Creating free work for a good cause makes a bigger impact than you think.
  • You can’t help everyone—saying no is just as important as saying yes
  • Making time to lend your time and gift could be another person’s blessing.
  • Not all free work is created equally, but sometimes that exposure or person you’re helping out just may be worth it.
    Shownotes
  • Urban Pie
  • Terance Tang / Tinlun Studio
  • Inch x Inch
  • Bob Ewing
  • Drew Hill
  • Draplin
  • Draplin Design Co. DDC 
  • Cobra Dogs
  • Blookah Music
]]> Sun, 26 Feb 2017 18:13:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ The preface of this episode stems from some recent free work I was selected to create. I feel this could yield some value to you if you ever get stuck in the same situation.

Recently, a local pizza joint, Urban Pie, opened up close to me and they put out a call to local creatives through Facebook. They asked for help in designing their massive chalkboard menu as well as their cornerstone quick bake pizza oven. By now you need to know that I’m weirdly passionate about pizza art so I figured why not inquire for more details.

It came back as exposure work…

If you’re like me then you’re not a fan of crowd sourcing artists and paying them in exposure. A lot of companies do this to try and position it as they are benefiting the artist when in reality; they are the ones who are winning.

Before you go rolling your eyes I want you to hear me out.

After consulting my mastermind group and asking the question, “When do you think it’s okay to do free work?”

I got a ton of great responses. I thought packaging up their answers would make a great episode incase you ever got in this position yourself.

Safe to say I took the job. I couldn’t be more excited about it because of several factors that I share in this episode that benefited me in doing free work.

Free Work Can Lead to Bigger Breaks or Help Someone in Need

I get it, you want to build a career of doing the work you love. Why would you ever want to do work for free?

I’m at a point in my creative career where I’m making a big transition in taking my freelance game to the next level. There are plenty of bills and loans laying around that need paid and my time is sacred outside the day job.

A part of me tells myself that I shouldn’t be donating any of my work for free as it’s not paying the bills.

Then again, there is another part of me who sees the value you in it…depending on the situation of course.

I’m not telling you to do free work all the time and get taken advantage of—I respect the creative hustle.

Not everyone is going to agree with me on these and that’s alright.

This is about the 7 ways free work may be in your best interest. I’m looking for the win-win scenarios here.

  1. When You’re Just Starting Off

A great time where free work helps you out is when you’re just beginning to pursue your work seriously.

During this time, you’re still developing a style and name for yourself. It’s rare that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. You have no leverage.

Doing projects for friends, family or other acquaintances can help you:

  • decide quickly which type of work you do and don’t want to do more of.
  • get familiar with the client process…even if they aren’t the best clients.
  • learn how to handle situations like feedback, revisions and handing off work.
  • develop your skills and get word of mouth for future jobs.

You have to start somewhere, and that means doing free work in the beginning.

  1. When it’s Work You Create in Your Free Time

If there is a specific style of work you’re already doing in your spare time, this could be a great opportunity to show what you’re made of in a more professional setting.

For me, I already create pizza art on the regular and the project I took on gave me a chance to do this with more intention.

  1. When it Aligns With Your Goals

This was a driving factor for why I chose to take on the project.

I have a list of goals written down and it just so happens this projects hit 3 birds with one stone:

  1. to get my first pizza related client
  2. to do 1 of 5 murals
  3. to build a strong creative presence in my community

When something aligns with your goals, I’d take the opportunity as you don’t know what it could lead to next.

  1. When it Could Lead to More of the Same Work But Paid

This plays off #2 & #3.

If you aspire to do something and you’re already doing it for yourself in your spare time, doing it for free could open the window to do more of this same work, but paid.

Getting an opportunity to show off my pizza / mural skills in a highly trafficked public setting could lead to bigger pizza or mural projects (as of this writing, I’ve already received 4 local requests for murals and it has only been a week since I completed this project).

For even larger reach, I highly recommend:

  • documenting the process
  • pushing it through social media
  • adding it to your portfolio
  • making a case study on your website

This will dramatically improve your odds for attracting similar clients that will pay for this style.

  1. When You Have Complete Creative Freedom

Sometimes having complete creative freedom can be a mind fuck.

Restrictions have a way of breeding creativity, but sometimes having the freedom to do whatever you want within reason is amazing.

It circles around to showcasing your skills that you’ve been crafting behind closed doors in your sketchbook. Now you can let your creativity explode on whatever canvas you’re asked to create on.

In my case, this was a chalkboard and oven.

  1. When it’s for a Charity That Resonates With You

There may be times where you believe in the cause that a charity or organization promotes. In this case, your work could serve a larger purpose that surpasses the value of money.

A great example of this is my brother Terance Tang of Tinlun Studio. He donates his time and artwork to a local Chinese Youth Camp in Houston, Texas.

Terance states, “The first year I volunteered at CYC, I immediately saw the enormous positive impact it has on the kids - personal growth, teamwork, leadership experience, social skill building, and most of all, unforgettable memories. I knew then and there that this is a special organization that truly makes the world a better place. I definitely want my kids to have the CYC experience.”

Another great example of how artists donate their work for a larger, and in these case a smaller cause is with Inch x Inch.

This is a monthly button club operated by Bob Ewing and Drew Hill that features well-known artist’s work. The duo believes small things (like buttons) can make a big difference. 65% of the proceeds of each monthly subscription go to funding youth art education programs.

Some of the design juggernauts they’ve featured include Draplin, Allan Peters, Clark Orr, Brian Steely and Kendrick Kidd. What’s even better is that is that they recently donated $5,000 split between Art with a Heart (Indianapolis) and 826CHI (Chicago).

Creating free work for a good cause makes a bigger impact than you think.

  1. When You Can Help Someone Out in a Pinch

When you become a known design source, your friends and family will inevitably hit you up for work. You can’t help everyone—saying no is just as important as saying yes…unless it’s your mom asking then you have to say yes.

However, sometimes you may be in a position to help someone get that break they deserve.

A great example of this is Aaron Draplin of Draplin Design Co. and his logo design for Cobra Dogs. Cobra Dogs was a food cart that used a copyright logo and was on the verge of losing everything. DDC came in and created a new logo for them, helping the entrepreneur recover and do what he loves: selling dogs from his food cart.

There will be random opportunities when you could doodle on a kids cast, create a logo for your little cousin in-law’s youtube channel or create some branding for your friend's music festival.

Making time to lend your time and gift could be another person’s blessing.

Conclusion

You see, there are times where doing free work can be a win-win scenario.

I feel when you look at an opportunity from this perspective, it can be worth doing it for free.

Again, I’m not saying to do this for every project. You have bills to pay and exposure doesn’t put food on the table.

As an artist, you have to pick and choose those right situations where it makes sense.

Consult people close to you if you’re unsure like I did. It brought a lot of clarity which let me package this up and share with you if you get in this situation.

Not all free work is created equally, but sometimes that exposure or person you’re helping out just may be worth it.

Key Takeaways

  • You can’t do every project for free, you have bills to pay and exposure doesn’t put food on the table.
  • It’s rare that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. You have no leverage.
  • Doing something for free could lead to more of the same work but paid.
  • Documenting and repurposing your free work can dramatically help attract clients that will pay for this style.
  • Creating free work for a good cause makes a bigger impact than you think.
  • You can’t help everyone—saying no is just as important as saying yes
  • Making time to lend your time and gift could be another person’s blessing.
  • Not all free work is created equally, but sometimes that exposure or person you’re helping out just may be worth it.
    Shownotes
  • Urban Pie
  • Terance Tang / Tinlun Studio
  • Inch x Inch
  • Bob Ewing
  • Drew Hill
  • Draplin
  • Draplin Design Co. DDC 
  • Cobra Dogs
  • Blookah Music
]]> 7 Situations When Free Work May Be in Your Best Interest Scotty Russell | Perspective-Collective 00:18:05 The preface of this episode stems from some recent free work I was selected to create. I feel this could yield some value to you if you ever get stuck in the same situation. Recently, a local pizza joint, [Urban Pie](https://www.facebook.com/urbanpiecf/), opened up close to me and they put out a call to local creatives through Facebook. They asked for help in designing their massive chalkboard menu as well as their cornerstone quick bake pizza oven. By now you need to know that I’m weirdly passionate about pizza art so I figured why not inquire for more details. It came back as exposure work… If you’re like me then you’re not a fan of crowd sourcing artists and paying them in exposure. A lot of companies do this to try and position it as they are benefiting the artist when in reality; they are the ones who are winning. Before you go rolling your eyes I want you to hear me out. After consulting my mastermind group and asking the question, _“When do you think it’s okay to do free work?”_ I got a ton of great responses. I thought packaging up their answers would make a great episode incase you ever got in this position yourself. Safe to say I took the job. I couldn’t be more excited about it because of several factors that I share in this episode that benefited me in doing free work. ## Free Work Can Lead to Bigger Breaks or Help Someone in Need I get it, you want to build a career of doing the work you love. _Why would you ever want to do work for free?_ I’m at a point in my creative career where I’m making a big transition in taking my freelance game to the next level. There are plenty of bills and loans laying around that need paid and my time is sacred outside the day job. A part of me tells myself that I shouldn’t be donating _any_ of my work for free as it’s not paying the bills. Then again, there is another part of me who sees the value you in it…depending on the situation of course. I’m not telling you to do free work all the time and get taken advantage of—I respect the creative hustle. Not everyone is going to agree with me on these and that’s alright. This is about the 7 ways free work may be in your best interest. I’m looking for the win-win scenarios here. ### **1. When You’re Just Starting Off** A great time where free work helps you out is when you’re just beginning to pursue your work seriously. During this time, you’re still developing a style and name for yourself. It’s _rare_ that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. **You have no leverage**. Doing projects for friends, family or other acquaintances can help you: - decide quickly which type of work you do and don’t want to do more of. - get familiar with the client process…even if they aren’t the best clients. - learn how to handle situations like feedback, revisions and handing off work. - develop your skills and get word of mouth for future jobs. You have to start somewhere, and that means doing free work in the beginning. ### **2. When it’s Work You Create in Your Free Time** If there is a specific style of work you’re already doing in your spare time, this could be a great opportunity to show what you’re made of in a more professional setting. For me, I already create pizza art on the regular and the project I took on gave me a chance to do this with more intention. ### **3. When it Aligns With Your Goals** This was a driving factor for why I chose to take on the project. I have a list of goals written down and it just so happens this projects hit 3 birds with one stone: 1. to get my first pizza related client 2. to do 1 of 5 murals 3. to build a strong creative presence in my community When something aligns with your goals, I’d take the opportunity as you don’t know what it could lead to next. ### **4. When it Could Lead to More of the Same Work But Paid** This plays off #2 & #3. If you aspire to do something and you’re already doing it for yourself in your spare time, doing it for free could open the window to do more of this same work, **but paid**. Getting an opportunity to show off my pizza / mural skills in a highly trafficked public setting could lead to bigger pizza or mural projects (as of this writing, I’ve already received 4 local requests for murals and it has only been a week since I completed this project). For even larger reach, I highly recommend: - documenting the process - pushing it through social media - adding it to your portfolio - making a case study on your website This will dramatically improve your odds for **attracting similar clients that will pay for this style**. ### **5. When You Have Complete Creative Freedom** Sometimes having complete creative freedom can be a mind fuck. Restrictions have a way of breeding creativity, but sometimes having the freedom to do whatever you want within reason is amazing. It circles around to showcasing your skills that you’ve been crafting behind closed doors in your sketchbook. Now you can let your creativity explode on whatever canvas you’re asked to create on. In my case, this was a chalkboard and oven. ### **6. When it’s for a Charity That Resonates With You** There may be times where you believe in the cause that a charity or organization promotes. In this case, your work could serve a _larger purpose_ that **surpasses the value of money**. A great example of this is my brother Terance Tang of [Tinlun Studio](https://www.instagram.com/tinlunstudio/). He donates his time and artwork to a local Chinese Youth Camp in Houston, Texas. Terance states, _“The first year I volunteered at CYC, I immediately saw the enormous positive impact it has on the kids - personal growth, teamwork, leadership experience, social skill building, and most of all, unforgettable memories. I knew then and there that this is a special organization that truly makes the world a better place. I definitely want my kids to have the CYC experience.”_ Another great example of how artists donate their work for a larger, and in these case a smaller cause is with [Inch x Inch](https://inchxinch.org/). This is a monthly button club operated by [Bob Ewing](https://www.instagram.com/bobewing_/) and [Drew Hill](https://www.instagram.com/drewhillad/) that features well-known artist’s work. The duo believes small things (like buttons) can make a big difference. 65% of the proceeds of each monthly subscription go to funding youth art education programs. Some of the design juggernauts they’ve featured include [Draplin](https://www.instagram.com/draplin/), [Allan Peters](https://www.instagram.com/allanpeters/), [Clark Orr](https://www.instagram.com/clarkorr/), [Brian Steely](https://www.instagram.com/briansteely/) and [Kendrick Kidd](https://www.instagram.com/kendrickkidd/). What’s even better is that is that they recently donated $5,000 split between Art with a Heart (Indianapolis) and 826CHI (Chicago). Creating free work for a good cause **makes a bigger impact than you think.** ### 7. When You Can Help Someone Out in a Pinch When you become a known design source, your friends and family will inevitably hit you up for work. You can’t help everyone— **saying no is just as important as saying yes** …unless it’s your mom asking then you have to say yes. However, sometimes you may be in a position to help someone get that break they deserve. A great example of this is Aaron Draplin of [Draplin Design Co.](http://draplin.com/) and his logo design for [Cobra Dogs](https://www.instagram.com/cobradogs/). Cobra Dogs was a food cart that used a copyright logo and was on the verge of losing everything. DDC came in and created a new logo for them, helping the entrepreneur recover and do what he loves: selling dogs from his food cart. There will be random opportunities when you could doodle on a kids cast, create a logo for your little cousin in-law’s youtube channel or create some branding for your friend's music festival. **Making time to lend your time and gift could be another person’s blessing.** ## Conclusion You see, there are times where doing free work can be a win-win scenario. I feel when you look at an opportunity from this perspective, it can be worth doing it for free. Again, _I’m not_ saying to do this for every project. You have bills to pay and **exposure doesn’t put food on the table**. As an artist, you have to pick and choose those right situations where it makes sense. Consult people close to you if you’re unsure like I did. It brought a lot of clarity which let me package this up and share with you if you get in this situation. **Not all free work is created equally** , but sometimes that exposure or person you’re helping out just may be worth it. ### Key Takeaways - You can’t do every project for free, you have bills to pay and **exposure doesn’t put food on the table**. - It’s _rare_ that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. **You have no leverage**. - Doing something for free could lead to more of the same work **but paid**. - Documenting and repurposing your free work can dramatically help **attract clients that will pay for this style.** - Creating free work for a good cause **makes a bigger impact than you think.** - You can’t help everyone— **saying no is just as important as saying yes** - **Making time to lend your time and gift could be another person’s blessing.** - **Not all free work is created equally** , but sometimes that exposure or person you’re helping out just may be worth it. ## Shownotes - [Urban Pie](https://www.facebook.com/urbanpiecf/) - [Terance Tang / Tinlun Studio](https://www.instagram.com/tinlunstudio/) - [Inch x Inch](https://inchxinch.org/) - [Bob Ewing](https://www.instagram.com/bobewing_/) - [Drew Hill](https://www.instagram.com/drewhillad/) - [Draplin](https://www.instagram.com/draplin/) - [Draplin Design Co. DDC ](http://draplin.com/) - [Cobra Dogs](https://www.instagram.com/cobradogs/) - [Blookah Music](http://soundcloud.com/blookah) The preface of this episode stems from some recent free work I was selected to create. I feel this could yield some value to you if you ever get stuck in the same situation. Recently, a local pizza joint, [Urban Pie](https://www.facebook.com/urbanpiecf/), opened up close to me and they put out a call to local creatives through Facebook. They asked for help in designing their massive chalkboard menu as well as their cornerstone quick bake pizza oven. By now you need to know that I’m weirdly passionate about pizza art so I figured why not inquire for more details. It came back as exposure work… If you’re like me then you’re not a fan of crowd sourcing artists and paying them in exposure. A lot of companies do this to try and position it as they are benefiting the artist when in reality; they are the ones who are winning. Before you go rolling your eyes I want you to hear me out. After consulting my mastermind group and asking the question, _“When do you think it’s okay to do free work?”_ I got a ton of great responses. I thought packaging up their answers would make a great episode incase you ever got in this position yourself. Safe to say I took the job. I couldn’t be more excited about it because of several factors that I share in this episode that benefited me in doing free work. ## Free Work Can Lead to Bigger Breaks or Help Someone in Need I get it, you want to build a career of doing the work you love. _Why would you ever want to do work for free?_ I’m at a point in my creative career where I’m making a big transition in taking my freelance game to the next level. There are plenty of bills and loans laying around that need paid and my time is sacred outside the day job. A part of me tells myself that I shouldn’t be donating _any_ of my work for free as it’s not paying the bills. Then again, there is another part of me who sees the value you in it…depending on the situation of course. I’m not telling you to do free work all the time and get taken advantage of—I respect the creative hustle. Not everyone is going to agree with me on these and that’s alright. This is about the 7 ways free work may be in your best interest. I’m looking for the win-win scenarios here. ### **1. When You’re Just Starting Off** A great time where free work helps you out is when you’re just beginning to pursue your work seriously. During this time, you’re still developing a style and name for yourself. It’s _rare_ that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. **You have no leverage**. Doing projects for friends, family or other acquaintances can help you: - decide quickly which type of work you do and don’t want to do more of. - get familiar with the client process…even if they aren’t the best clients. - learn how to handle situations like feedback, revisions and handing off work. - develop your skills and get word of mouth for future jobs. You have to start somewhere, and that means doing free work in the beginning. ### **2. When it’s Work You Create in Your Free Time** If there is a specific style of work you’re already doing in your spare time, this could be a great opportunity to show what you’re made of in a more professional setting. For me, I already create pizza art on the regular and the project I took on gave me a chance to do this with more intention. ### **3. When it Aligns With Your Goals** This was a driving factor for why I chose to take on the project. I have a list of goals written down and it just so happens this projects hit 3 birds with one stone: 1. to get my first pizza related client 2. to do 1 of 5 murals 3. to build a strong creative presence in my community When something aligns with your goals, I’d take the opportunity as you don’t know what it could lead to next. ### **4. When it Could Lead to More of the Same Work But Paid** This plays off #2 & #3. If you aspire to do something and you’re already doing it for yourself in your spare time, doing it for free could open the window to do more of this same work, **but paid**. Getting an opportunity to show off my pizza / mural skills in a highly trafficked public setting could lead to bigger pizza or mural projects (as of this writing, I’ve already received 4 local requests for murals and it has only been a week since I completed this project). For even larger reach, I highly recommend: - documenting the process - pushing it through social media - adding it to your portfolio - making a case study on your website This will dramatically improve your odds for **attracting similar clients that will pay for this style**. ### **5. When You Have Complete Creative Freedom** Sometimes having complete creative freedom can be a mind fuck. Restrictions have a way of breeding creativity, but sometimes having the freedom to do whatever you want within reason is amazing. It circles around to showcasing your skills that you’ve been crafting behind closed doors in your sketchbook. Now you can let your creativity explode on whatever canvas you’re asked to create on. In my case, this was a chalkboard and oven. ### **6. When it’s for a Charity That Resonates With You** There may be times where you believe in the cause that a charity or organization promotes. In this case, your work could serve a _larger purpose_ that **surpasses the value of money**. A great example of this is my brother Terance Tang of [Tinlun Studio](https://www.instagram.com/tinlunstudio/). He donates his time and artwork to a local Chinese Youth Camp in Houston, Texas. Terance states, _“The first year I volunteered at CYC, I immediately saw the enormous positive impact it has on the kids - personal growth, teamwork, leadership experience, social skill building, and most of all, unforgettable memories. I knew then and there that this is a special organization that truly makes the world a better place. I definitely want my kids to have the CYC experience.”_ Another great example of how artists donate their work for a larger, and in these case a smaller cause is with [Inch x Inch](https://inchxinch.org/). This is a monthly button club operated by [Bob Ewing](https://www.instagram.com/bobewing_/) and [Drew Hill](https://www.instagram.com/drewhillad/) that features well-known artist’s work. The duo believes small things (like buttons) can make a big difference. 65% of the proceeds of each monthly subscription go to funding youth art education programs. Some of the design juggernauts they’ve featured include [Draplin](https://www.instagram.com/draplin/), [Allan Peters](https://www.instagram.com/allanpeters/), [Clark Orr](https://www.instagram.com/clarkorr/), [Brian Steely](https://www.instagram.com/briansteely/) and [Kendrick Kidd](https://www.instagram.com/kendrickkidd/). What’s even better is that is that they recently donated $5,000 split between Art with a Heart (Indianapolis) and 826CHI (Chicago). Creating free work for a good cause **makes a bigger impact than you think.** ### 7. When You Can Help Someone Out in a Pinch When you become a known design source, your friends and family will inevitably hit you up for work. You can’t help everyone— **saying no is just as important as saying yes** …unless it’s your mom asking then you have to say yes. However, sometimes you may be in a position to help someone get that break they deserve. A great example of this is Aaron Draplin of [Draplin Design Co.](http://draplin.com/) and his logo design for [Cobra Dogs](https://www.instagram.com/cobradogs/). Cobra Dogs was a food cart that used a copyright logo and was on the verge of losing everything. DDC came in and created a new logo for them, helping the entrepreneur recover and do what he loves: selling dogs from his food cart. There will be random opportunities when you could doodle on a kids cast, create a logo for your little cousin in-law’s youtube channel or create some branding for your friend's music festival. **Making time to lend your time and gift could be another person’s blessing.** ## Conclusion You see, there are times where doing free work can be a win-win scenario. I feel when you look at an opportunity from this perspective, it can be worth doing it for free. Again, _I’m not_ saying to do this for every project. You have bills to pay and **exposure doesn’t put food on the table**. As an artist, you have to pick and choose those right situations where it makes sense. Consult people close to you if you’re unsure like I did. It brought a lot of clarity which let me package this up and share with you if you get in this situation. **Not all free work is created equally** , but sometimes that exposure or person you’re helping out just may be worth it. ### Key Takeaways - You can’t do every project for free, you have bills to pay and **exposure doesn’t put food on the table**. - It’s _rare_ that people are going to throw a lot of money at someone who doesn’t have a body of work showing what you’re capable of. **You have no leverage**. - Doing something for free could lead to more of the same work **but paid**. - Documenting and repurposing your free work can dramatically help **attract clients that will pay for this style.** - Creating free work for a good cause **makes a bigger impact than you think.** - You can’t help everyone— **saying no is just as important as saying yes** - **Making time to lend your time and gift could be another person’s blessing.** - **Not all free work is created equally** , but sometimes that exposure or person you’re helping out just may be worth it. ## Shownotes - [Urban Pie](https://www.facebook.com/urbanpiecf/) - [Terance Tang / Tinlun Studio](https://www.instagram.com/tinlunstudio/) - [Inch x Inch](https://inchxinch.org/) - [Bob Ewing](https://www.instagram.com/bobewing_/) - [Drew Hill](https://www.instagram.com/drewhillad/) - [Draplin](https://www.instagram.com/draplin/) - [Draplin Design Co. DDC ](http://draplin.com/) - [Cobra Dogs](https://www.instagram.com/cobradogs/) - [Blookah Music](http://soundcloud.com/blookah) work, tinlun, inch, draplin, free, x, drew, cobra, ewing, bob, urban, hill, ddc, pie, blookah, dogs, studio true full 27 141278c47bdfd696471a9071b76b7165 3 Ways to Stay Inspired to Create Your Personal Work Stay Inspired & Pursue Why You Got Into Art in the First Place

This week is a very special episode as I’m doing my first interview on the show with my good friend Eric Friedensohn also know as Efdot. He knows how to stay inspired to create for his personal side projects.

Eric is a talented hand lettering artist and designer based out of Brooklyn, New York. He’s worked with the likes of Pat Flynn and taught lettering workshops for Vayner Media. He’s work at We Work and is the creator of the Optimist Project.

He’s big into skateboarding and traveling and it’s an honor to have him as the first guest on this show.

Why Do You Feel Uninspired to Create in the First Place? The Resistance

Steven Pressfield - War of Art

The resistance:

  • is a universal force that has one sole mission: to keep things as they are.
  • is the force that will stop an individual's creative activity through any means necessary, whether it be rationalizing, inspiring fear and anxiety, presenting distractions, raising the voice of an inner critic, and much more.
  • will use any tool to stop creation flowing from an individual, no matter what field the creation is in.

Steven Pressfield states, "The best way to fight the resistance is to do you work."

He encourages the artist to "Go Pro." This mean going from being an amateur hobbyist to becoming a professional because pros don’t make excuses—they do the work.

Many search for motivation when Motivation comes from the act of doing, but one may need inspiration in the first place.

Eric’s POV On Resistance and Feeling Uninspired to Create

Refusing to give into the resistance and doing the work isn't always so simple and straight forward.

Everywhere you look there are endless things to pursue and they are designed to be addicting distractions.

I find myself uninspired to create when I:

  • give myself too much “free time”
  • am not well-rested
  • don’t have ANY structure / routines
  • overcommit and say yes to too many things (like social obligations)
  • have drama or chaos in my life
  • focus too much on what others are doing and begin losing sight of why I got into making art in the first place.

It's important to always remind yourself why you got into creating art in the first place.

How to Stay Inspired 1. Vary Your Intake

  • making things recycled from what you’ve been seeing and admiring
  • not following enough diff types of artists
  • inspired to make your work more unique
  • follow people in more diverse areas
  • researching artists beyond their works, like their books, blogs, podcasts

If you're always in taking in the same stuff, you're going to end up outputting the same stuff too.

If you’re feeling really uninspired to create art, find something to create totally different like a wild recipe.

  1. Being Around Other Creatives Community
  • Getting within a community and establishing relationships online or through conferences.
  • When you’re around people who are creating it’s contagious.
  • Engage with people outside of liking their photo.
  • The more people you can be around who are doing what you’re doing the better.
    Collaboration
  • gives accountability but you end up learning and think in new ways.
  • 2014 agency with chalkboard wall mural example
    Accountability
  • Get something on the calendar to meet consistently
  • Find others who share similar goals and values
  • Reach out and take initiative to build creative relationships
  1. Recharging Change of Environment
]]> Wed, 15 Feb 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Stay Inspired & Pursue Why You Got Into Art in the First Place

This week is a very special episode as I’m doing my first interview on the show with my good friend Eric Friedensohn also know as Efdot. He knows how to stay inspired to create for his personal side projects.

Eric is a talented hand lettering artist and designer based out of Brooklyn, New York. He’s worked with the likes of Pat Flynn and taught lettering workshops for Vayner Media. He’s work at We Work and is the creator of the Optimist Project.

He’s big into skateboarding and traveling and it’s an honor to have him as the first guest on this show.

Why Do You Feel Uninspired to Create in the First Place? The Resistance

Steven Pressfield - War of Art

The resistance:

  • is a universal force that has one sole mission: to keep things as they are.
  • is the force that will stop an individual's creative activity through any means necessary, whether it be rationalizing, inspiring fear and anxiety, presenting distractions, raising the voice of an inner critic, and much more.
  • will use any tool to stop creation flowing from an individual, no matter what field the creation is in.

Steven Pressfield states, "The best way to fight the resistance is to do you work."

He encourages the artist to "Go Pro." This mean going from being an amateur hobbyist to becoming a professional because pros don’t make excuses—they do the work.

Many search for motivation when Motivation comes from the act of doing, but one may need inspiration in the first place.

Eric’s POV On Resistance and Feeling Uninspired to Create

Refusing to give into the resistance and doing the work isn't always so simple and straight forward.

Everywhere you look there are endless things to pursue and they are designed to be addicting distractions.

I find myself uninspired to create when I:

  • give myself too much “free time”
  • am not well-rested
  • don’t have ANY structure / routines
  • overcommit and say yes to too many things (like social obligations)
  • have drama or chaos in my life
  • focus too much on what others are doing and begin losing sight of why I got into making art in the first place.

It's important to always remind yourself why you got into creating art in the first place.

How to Stay Inspired 1. Vary Your Intake

  • making things recycled from what you’ve been seeing and admiring
  • not following enough diff types of artists
  • inspired to make your work more unique
  • follow people in more diverse areas
  • researching artists beyond their works, like their books, blogs, podcasts

If you're always in taking in the same stuff, you're going to end up outputting the same stuff too.

If you’re feeling really uninspired to create art, find something to create totally different like a wild recipe.

  1. Being Around Other Creatives Community
  • Getting within a community and establishing relationships online or through conferences.
  • When you’re around people who are creating it’s contagious.
  • Engage with people outside of liking their photo.
  • The more people you can be around who are doing what you’re doing the better.
    Collaboration
  • gives accountability but you end up learning and think in new ways.
  • 2014 agency with chalkboard wall mural example
    Accountability
  • Get something on the calendar to meet consistently
  • Find others who share similar goals and values
  • Reach out and take initiative to build creative relationships
  1. Recharging Change of Environment
]]> 3 Ways to Stay Inspired to Create Your Personal Work Scotty Russell | Perspective-Collective 00:26:31 ## Stay Inspired & Pursue Why You Got Into Art in the First Place This week is a very special episode as I’m doing my first interview on the show with my good friend [Eric Friedensohn](http://www.efdotstudio.com/) also know as [Efdot](https://www.instagram.com/efdot/). He knows how to stay inspired to create for his personal side projects. Eric is a talented hand lettering artist and designer based out of Brooklyn, New York. He’s [worked with the likes of Pat Flynn](http://www.efdotstudio.com/serve-first) and taught [lettering workshops for Vayner Media](https://www.youtube.com/watch?v=-q2I5aAsM_s). He’s work at We Work and is the creator of the Optimist Project. He’s big into skateboarding and traveling and it’s an honor to have him as the first guest on this show. ## Why Do You Feel Uninspired to Create in the First Place? ### The Resistance [Steven Pressfield - War of Art](http://amzn.to/2keJn6w) The resistance: - is a universal force that has one sole mission: to keep things as they are. - is the force that will stop an individual's creative activity through any means necessary, whether it be rationalizing, inspiring fear and anxiety, presenting distractions, raising the voice of an inner critic, and much more. - will use any tool to stop creation flowing from an individual, no matter what field the creation is in. Steven Pressfield states, _"The best way to fight the resistance is to do you work."_ He encourages the artist to "Go Pro." This mean going from being an amateur hobbyist to becoming a professional because pros don’t make excuses—they do the work. Many search for motivation when Motivation comes from the act of doing, but one may need inspiration in the first place. ## Eric’s POV On Resistance and Feeling Uninspired to Create Refusing to give into the resistance and doing the work isn't always so simple and straight forward. Everywhere you look there are endless things to pursue and they are designed to be addicting distractions. I find myself uninspired to create when I: - give myself too much “free time” - am not well-rested - don’t have ANY structure / routines - overcommit and say yes to too many things (like social obligations) - have drama or chaos in my life - focus too much on what others are doing and begin losing sight of why I got into making art in the first place. It's important to always remind yourself why you got into creating art in the first place. ## How to Stay Inspired ### 1. Vary Your Intake - making things recycled from what you’ve been seeing and admiring - not following enough diff types of artists - inspired to make your work more unique - follow people in more diverse areas - researching artists beyond their works, like their books, blogs, podcasts If you're always in taking in the same stuff, you're going to end up outputting the same stuff too. If you’re feeling really uninspired to create art, find something to create totally different like a wild recipe. ### 2. Being Around Other Creatives #### Community - Getting within a community and establishing relationships online or through conferences. - When you’re around people who are creating it’s contagious. - **Engage with people outside of liking their photo.** - The more people you can be around who are doing what you’re doing the better. #### Collaboration - gives accountability but you end up learning and think in new ways. - 2014 agency with chalkboard wall mural example ### Accountability - Get something on the calendar to meet consistently - Find others who share similar goals and values - Reach out and take initiative to build creative relationships ### 3. Recharging #### Change of Environment - Change of environment can get you in new head space - get outside your normal routine - rearrange furniture - work in a different setting (diff room of your house or coffee shop) #### Being Active - Partake in things that recharge you mentally, physically or spiritually that fill you up with ideas - Being active in sports or exercising - Being outdoors - Practicing mindfulness through yoga / meditation ### Key Takeaways: - It's important to _always_ remind yourself **why you got into creating art in the first place**. - If your intake is always in the same stuff, **you're going to end up outputting the same stuff too.** - Follow different types of work and art outside of your normal preferences to influence new inspiration. - It's contagious when you’re around people who are creating. - Take initiative and **engage with people outside of liking their photo.** ### Shownotes: - [efdotstudio.com](http://www.efdotstudio.com/optimist) - [Instagram: @efdot](https://www.instagram.com/efdot/) - [Eric's Optimist Project](http://www.efdotstudio.com/optimist) - [Eric's SummerOfSketching.com](http://www.efdotstudio.com/summer-of-sketching) - [Steven Pressfield - War of Art](http://amzn.to/2keJn6w) - Shigeo Fakuda - Masterworks - [YouTube: Everything's A Remix](https://www.youtube.com/watch?v=coGpmA4saEk) - [Austin Kleon - Steal Like an Artist](http://amzn.to/2kTOztV) - [Creative South Conference](https://www.creativesouth.com/) - [Andy J. Miller - Creative Peptalk Podcast](http://www.creativepeptalk.com/) ## Stay Inspired & Pursue Why You Got Into Art in the First Place This week is a very special episode as I’m doing my first interview on the show with my good friend [Eric Friedensohn](http://www.efdotstudio.com/) also know as [Efdot](https://www.instagram.com/efdot/). He knows how to stay inspired to create for his personal side projects. Eric is a talented hand lettering artist and designer based out of Brooklyn, New York. He’s [worked with the likes of Pat Flynn](http://www.efdotstudio.com/serve-first) and taught [lettering workshops for Vayner Media](https://www.youtube.com/watch?v=-q2I5aAsM_s). He’s work at We Work and is the creator of the Optimist Project. He’s big into skateboarding and traveling and it’s an honor to have him as the first guest on this show. ## Why Do You Feel Uninspired to Create in the First Place? ### The Resistance [Steven Pressfield - War of Art](http://amzn.to/2keJn6w) The resistance: - is a universal force that has one sole mission: to keep things as they are. - is the force that will stop an individual's creative activity through any means necessary, whether it be rationalizing, inspiring fear and anxiety, presenting distractions, raising the voice of an inner critic, and much more. - will use any tool to stop creation flowing from an individual, no matter what field the creation is in. Steven Pressfield states, _"The best way to fight the resistance is to do you work."_ He encourages the artist to "Go Pro." This mean going from being an amateur hobbyist to becoming a professional because pros don’t make excuses—they do the work. Many search for motivation when Motivation comes from the act of doing, but one may need inspiration in the first place. ## Eric’s POV On Resistance and Feeling Uninspired to Create Refusing to give into the resistance and doing the work isn't always so simple and straight forward. Everywhere you look there are endless things to pursue and they are designed to be addicting distractions. I find myself uninspired to create when I: - give myself too much “free time” - am not well-rested - don’t have ANY structure / routines - overcommit and say yes to too many things (like social obligations) - have drama or chaos in my life - focus too much on what others are doing and begin losing sight of why I got into making art in the first place. It's important to always remind yourself why you got into creating art in the first place. ## How to Stay Inspired ### 1. Vary Your Intake - making things recycled from what you’ve been seeing and admiring - not following enough diff types of artists - inspired to make your work more unique - follow people in more diverse areas - researching artists beyond their works, like their books, blogs, podcasts If you're always in taking in the same stuff, you're going to end up outputting the same stuff too. If you’re feeling really uninspired to create art, find something to create totally different like a wild recipe. ### 2. Being Around Other Creatives #### Community - Getting within a community and establishing relationships online or through conferences. - When you’re around people who are creating it’s contagious. - **Engage with people outside of liking their photo.** - The more people you can be around who are doing what you’re doing the better. #### Collaboration - gives accountability but you end up learning and think in new ways. - 2014 agency with chalkboard wall mural example ### Accountability - Get something on the calendar to meet consistently - Find others who share similar goals and values - Reach out and take initiative to build creative relationships ### 3. Recharging #### Change of Environment - Change of environment can get you in new head space - get outside your normal routine - rearrange furniture - work in a different setting (diff room of your house or coffee shop) #### Being Active - Partake in things that recharge you mentally, physically or spiritually that fill you up with ideas - Being active in sports or exercising - Being outdoors - Practicing mindfulness through yoga / meditation ### Key Takeaways: - It's important to _always_ remind yourself **why you got into creating art in the first place**. - If your intake is always in the same stuff, **you're going to end up outputting the same stuff too.** - Follow different types of work and art outside of your normal preferences to influence new inspiration. - It's contagious when you’re around people who are creating. - Take initiative and **engage with people outside of liking their photo.** ### Shownotes: - [efdotstudio.com](http://www.efdotstudio.com/optimist) - [Instagram: @efdot](https://www.instagram.com/efdot/) - [Eric's Optimist Project](http://www.efdotstudio.com/optimist) - [Eric's SummerOfSketching.com](http://www.efdotstudio.com/summer-of-sketching) - [Steven Pressfield - War of Art](http://amzn.to/2keJn6w) - Shigeo Fakuda - Masterworks - [YouTube: Everything's A Remix](https://www.youtube.com/watch?v=coGpmA4saEk) - [Austin Kleon - Steal Like an Artist](http://amzn.to/2kTOztV) - [Creative South Conference](https://www.creativesouth.com/) - [Andy J. Miller - Creative Peptalk Podcast](http://www.creativepeptalk.com/) steal, podcast, efdot, of, south, like, optimist, eric, art, steven, austin, pressfield, war, peptalk, project, friedensohn, an, kleon, creative, summer, artist, sketching false full 26 f81f49095d086485ccccef42cf680ac6 Dealing With Creative Funks & Feeling Invisible You Are Not Alone & You Are Not Invisible

Do you ever get in creative funks where you lack the drive to create while feeling invisible to the world?

There are those sinister inner voices that try to convince you that your work doesn’t matter and that you can’t make a difference.

I’m pretty sure everyone goes through these phases whether they admit it or not.

This episode is me admitting this to you in hopes you don’t feel alone in the times you feel invisible as a creative or life in general.

There is light at the end of the tunnel as I’m learning that this is part of the struggle of pursuing something that’s important to you. In due time, it will be important to others as well.

It’s okay to feel this way at times, it’s natural. However, you are capable of pulling yourself out of this creative funk and pushing forward to the next phase on your creative path.

I say this because I’m pushing through one of these phases myself.

Creative Funks & Winter Blues

From mid-December through practically the month of January, I’ve been in a depressed state of mind and it’s been physically and mentally draining.

There are a lot of variables in play here:

  • I hurt my back leading up to Christmas and could barely move for a week (I deal with herniated discs from football)
  • Anxiety was taking over my life leading up to nose and throat surgery (doesn’t help when you hear 10 times that you could die)
  • Post surgery had me isolated and laying in a recliner for 24 hours a day
  • This isolation gave me ample time to get trapped in my own head
  • My diet was extremely off and I wasn’t able to go to the gym
  • Finally, the weather has just been crazy shitty and gloomy

While I still kicked out some uplifting art during this phase, every drawing carried a dark undertone which I feel was me crying out in creative pain.

Scroll through the episode artwork at PerspectivePodcast.com to see what I’m talking about.

During this stretch I felt invisible, like what I created and said through my podcast landed on blind eyes and deaf ears—the new Instagram algorithm doesn’t boost self-esteem either.

I doubted everything I was trying to build with Perspective-Collective and was even attacking my physical appearance.

Growing up I got picked on often for being chubby and those hateful voices still haunt me today. Looking in the mirror during this stretch disgusted me after no gym sessions and polluting my body with holiday shit.

This self-pity mode I was in was really self-sabotaging. I’m not saying this for your pity, I’m saying this because I realize this was a phase and I am able to climb out of this hole.

Here is what helped me.

Talking About It

Usually, an inspiring podcast, audiobook or YouTube video can snap me out of this “woe is me attitude.” Honestly, during this stretch, I could give a fuck less about these forced remedies.

The emotions were too strong and overpowering.

If you’re like me, you’d rather bottle up all your emotions as showing any type of weakness will ruin your “perceived reputation” as a badass.

I’ve come to realize I’m no badass and openly talking about the things I struggle with helps me push through these creative funks—hence the reason I started this podcast.

About 3 weeks into this state of mind, I sought out my best friend which is my wife of course. I told her I just didn’t feel like Scotty and that I’m not sure what’s going on with me.

It was relieving to share what I was going through to someone who cared, even if it didn’t change how I felt.

Next, I consulted a few close members of my mastermind group. Again I was met with encouraging words as they shared their creative funks with me.

The more I talked about it and heard other people admit they deal with this too, the better I began to feel.

Once my nose and throat were almost fully healed, I turned to my Instagram stories to show my face and share what I’d been dealing with.

This wasn’t a cry for help tactic, it was meant to let whoever the hell was watching know that they aren’t alone in these dips of depression.

I didn’t expect any responses as it was more it was therapy to get it off my chest. Surprisingly, there were waves of replies I got from strangers that deal with the same feelings of invisibility.

Your replies are what inspired this show to compile my thoughts and struggles into something more personable and transparent with you.

Sometimes Encouragers Need Encouragement

Sometimes people need to know that they matter and are making a difference.

This brings me to Diane Gibbs. She is an amazing individual who does so much for creatives whether it’s through the Design Recharge show or by teaching her design students.

She showed me the importance of how encouragers need encouragement too.

Outside of creating art, I know I exist to serve and encourage people like you. After sharing my work and receiving support from others, it showed me my potential and it’s my duty to pass that opportunity on to someone else.

It’s a powerful feeling when you know someone took a time out of their existence to reach out and let you know that what you do matters.

This is what Diane did and I think it was the final measure that pulled me out of this dark place. She first text me then called me out of nowhere on a Saturday and it really made my day.

She could’ve been a distant onlooker of my art or listener of my podcast. Instead, she lifted my spirits and shared her own creative struggles as well.

My point here is that you have the ability to boost someone’s spirits when they need it the most, whether they are a friend, family or a stranger.

Sure, your words of encouragement may land on deaf ears. I can’t tell you how many of my “heroes” I’ve sent an encouraging message to and get no reply back. Then again, you should see some of the replies I’ve gotten in return.

Sometimes encouragers need encouragement to pull themselves out of a creative slump and to not feel invisible.

If you’ve had an urge to reach out to someone, then act on your intuition and do it. I’m serious; you could make a lasting impact on someone like Diane did for me.

You’re Not Invisible

I want to force this into your head every episode, you have something to offer even though you may feel like no one is listening or watching.

You could be affecting that one person that stats and analytics fail to show. All it takes is one person at a time to make an impact.

You also have the power to impact others through encouragement. There’s enough shit going on in this world and you can be a part of the solution.

Everyone deals with creative funks and feeling invisible whether they admit it or not. You are not alone and I’m in your corner cheering you on.

If you need someone to talk to hit me up at Scotty@Perspective-Collective.com. I’m happy to listen.

Please don’t give up pursuing something that’s important to you. You are not invisible.

Key Takeaways

  • Everyone goes through creative funks whether they admit it or not.
  • Sometimes people need to know that they matter and are making a difference.
  • You have something to offer even though you may feel like no one is listening or watching.
  • You have the ability to boost someone’s spirits when they need it the most.
  • All it takes is one person at a time to make an impact.
    Shownotes
  • Diane Gibbs - Design Recharge
  • My Instagram
  • Music by Blookah
]]> Wed, 8 Feb 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ You Are Not Alone & You Are Not Invisible

Do you ever get in creative funks where you lack the drive to create while feeling invisible to the world?

There are those sinister inner voices that try to convince you that your work doesn’t matter and that you can’t make a difference.

I’m pretty sure everyone goes through these phases whether they admit it or not.

This episode is me admitting this to you in hopes you don’t feel alone in the times you feel invisible as a creative or life in general.

There is light at the end of the tunnel as I’m learning that this is part of the struggle of pursuing something that’s important to you. In due time, it will be important to others as well.

It’s okay to feel this way at times, it’s natural. However, you are capable of pulling yourself out of this creative funk and pushing forward to the next phase on your creative path.

I say this because I’m pushing through one of these phases myself.

Creative Funks & Winter Blues

From mid-December through practically the month of January, I’ve been in a depressed state of mind and it’s been physically and mentally draining.

There are a lot of variables in play here:

  • I hurt my back leading up to Christmas and could barely move for a week (I deal with herniated discs from football)
  • Anxiety was taking over my life leading up to nose and throat surgery (doesn’t help when you hear 10 times that you could die)
  • Post surgery had me isolated and laying in a recliner for 24 hours a day
  • This isolation gave me ample time to get trapped in my own head
  • My diet was extremely off and I wasn’t able to go to the gym
  • Finally, the weather has just been crazy shitty and gloomy

While I still kicked out some uplifting art during this phase, every drawing carried a dark undertone which I feel was me crying out in creative pain.

Scroll through the episode artwork at PerspectivePodcast.com to see what I’m talking about.

During this stretch I felt invisible, like what I created and said through my podcast landed on blind eyes and deaf ears—the new Instagram algorithm doesn’t boost self-esteem either.

I doubted everything I was trying to build with Perspective-Collective and was even attacking my physical appearance.

Growing up I got picked on often for being chubby and those hateful voices still haunt me today. Looking in the mirror during this stretch disgusted me after no gym sessions and polluting my body with holiday shit.

This self-pity mode I was in was really self-sabotaging. I’m not saying this for your pity, I’m saying this because I realize this was a phase and I am able to climb out of this hole.

Here is what helped me.

Talking About It

Usually, an inspiring podcast, audiobook or YouTube video can snap me out of this “woe is me attitude.” Honestly, during this stretch, I could give a fuck less about these forced remedies.

The emotions were too strong and overpowering.

If you’re like me, you’d rather bottle up all your emotions as showing any type of weakness will ruin your “perceived reputation” as a badass.

I’ve come to realize I’m no badass and openly talking about the things I struggle with helps me push through these creative funks—hence the reason I started this podcast.

About 3 weeks into this state of mind, I sought out my best friend which is my wife of course. I told her I just didn’t feel like Scotty and that I’m not sure what’s going on with me.

It was relieving to share what I was going through to someone who cared, even if it didn’t change how I felt.

Next, I consulted a few close members of my mastermind group. Again I was met with encouraging words as they shared their creative funks with me.

The more I talked about it and heard other people admit they deal with this too, the better I began to feel.

Once my nose and throat were almost fully healed, I turned to my Instagram stories to show my face and share what I’d been dealing with.

This wasn’t a cry for help tactic, it was meant to let whoever the hell was watching know that they aren’t alone in these dips of depression.

I didn’t expect any responses as it was more it was therapy to get it off my chest. Surprisingly, there were waves of replies I got from strangers that deal with the same feelings of invisibility.

Your replies are what inspired this show to compile my thoughts and struggles into something more personable and transparent with you.

Sometimes Encouragers Need Encouragement

Sometimes people need to know that they matter and are making a difference.

This brings me to Diane Gibbs. She is an amazing individual who does so much for creatives whether it’s through the Design Recharge show or by teaching her design students.

She showed me the importance of how encouragers need encouragement too.

Outside of creating art, I know I exist to serve and encourage people like you. After sharing my work and receiving support from others, it showed me my potential and it’s my duty to pass that opportunity on to someone else.

It’s a powerful feeling when you know someone took a time out of their existence to reach out and let you know that what you do matters.

This is what Diane did and I think it was the final measure that pulled me out of this dark place. She first text me then called me out of nowhere on a Saturday and it really made my day.

She could’ve been a distant onlooker of my art or listener of my podcast. Instead, she lifted my spirits and shared her own creative struggles as well.

My point here is that you have the ability to boost someone’s spirits when they need it the most, whether they are a friend, family or a stranger.

Sure, your words of encouragement may land on deaf ears. I can’t tell you how many of my “heroes” I’ve sent an encouraging message to and get no reply back. Then again, you should see some of the replies I’ve gotten in return.

Sometimes encouragers need encouragement to pull themselves out of a creative slump and to not feel invisible.

If you’ve had an urge to reach out to someone, then act on your intuition and do it. I’m serious; you could make a lasting impact on someone like Diane did for me.

You’re Not Invisible

I want to force this into your head every episode, you have something to offer even though you may feel like no one is listening or watching.

You could be affecting that one person that stats and analytics fail to show. All it takes is one person at a time to make an impact.

You also have the power to impact others through encouragement. There’s enough shit going on in this world and you can be a part of the solution.

Everyone deals with creative funks and feeling invisible whether they admit it or not. You are not alone and I’m in your corner cheering you on.

If you need someone to talk to hit me up at Scotty@Perspective-Collective.com. I’m happy to listen.

Please don’t give up pursuing something that’s important to you. You are not invisible.

Key Takeaways

  • Everyone goes through creative funks whether they admit it or not.
  • Sometimes people need to know that they matter and are making a difference.
  • You have something to offer even though you may feel like no one is listening or watching.
  • You have the ability to boost someone’s spirits when they need it the most.
  • All it takes is one person at a time to make an impact.
    Shownotes
  • Diane Gibbs - Design Recharge
  • My Instagram
  • Music by Blookah
]]> Dealing With Creative Funks & Feeling Invisible Scotty Russell | Perspective-Collective 00:18:48 ## You Are Not Alone & You Are Not Invisible Do you ever get in creative funks where you lack the drive to create while feeling invisible to the world? There are those sinister inner voices that try to convince you that your work doesn’t matter and that you can’t make a difference. I’m pretty sure everyone goes through these phases whether they admit it or not. This episode is me admitting this to you in hopes you don’t feel alone in the times you feel invisible as a creative or life in general. There is light at the end of the tunnel as I’m learning that this is _part of the struggle_ of pursuing something that’s important to you. In due time, it will be important to others as well. It’s okay to feel this way at times, _it’s natural_. However, you are capable of pulling yourself out of this creative funk and pushing forward to the next phase on your creative path. I say this because I’m pushing through one of these phases myself. ## Creative Funks & Winter Blues From mid-December through practically the month of January, I’ve been in a depressed state of mind and it’s been physically and mentally draining. There are a lot of variables in play here: - I hurt my back leading up to Christmas and could barely move for a week (I deal with herniated discs from football) - [Anxiety was taking over my life](http://perspective-collective.com/how-to-deal-with-anxiety-as-a-creative/) leading up to nose and throat surgery (doesn’t help when you hear 10 times that you could die) - Post surgery had me isolated and laying in a recliner for 24 hours a day - This isolation gave me ample time to get trapped in my own head - My diet was extremely off and I wasn’t able to go to the gym - Finally, the weather has just been crazy shitty and gloomy While I still kicked out some uplifting art during this phase, every drawing carried a dark undertone which I feel was me crying out in creative pain. Scroll through the episode artwork at [PerspectivePodcast.com](http://PerspectivePodcast.com) to see what I’m talking about. During this stretch I felt invisible, like what I created and said through my podcast landed on blind eyes and deaf ears—the new Instagram algorithm doesn’t boost self-esteem either. I doubted everything I was trying to build with Perspective-Collective and was even attacking my physical appearance. Growing up I got picked on often for being chubby and those hateful voices still haunt me today. Looking in the mirror during this stretch disgusted me after no gym sessions and polluting my body with holiday shit. This self-pity mode I was in was really self-sabotaging. I’m not saying this for your pity, I’m saying this because I realize this was a phase and I am able to climb out of this hole. Here is what helped me. ## Talking About It Usually, an inspiring podcast, audiobook or YouTube video can snap me out of this “woe is me attitude.” Honestly, during this stretch, I could give a fuck less about these forced remedies. The emotions were too strong and overpowering. If you’re like me, you’d rather bottle up all your emotions as showing any type of weakness will ruin your “perceived reputation” as a badass. I’ve come to realize I’m no badass and openly talking about the things I struggle with helps me push through these creative funks—hence the reason I started this podcast. About 3 weeks into this state of mind, I sought out my best friend which is my wife of course. I told her I just didn’t feel like Scotty and that I’m not sure what’s going on with me. It was relieving to share what I was going through to someone who cared, even if it didn’t change how I felt. Next, I consulted a few close members of my mastermind group. Again I was met with encouraging words as they shared their creative funks with me. The more I talked about it and heard other people admit they deal with this too, the better I began to feel. Once my nose and throat were almost fully healed, I turned to [my Instagram stories](https://www.instagram.com/prspctv_cllctv/) to show my face and share what I’d been dealing with. This wasn’t a cry for help tactic, it was meant to let whoever the hell was watching know that they aren’t alone in these dips of depression. I didn’t expect any responses as it was more it was therapy to get it off my chest. Surprisingly, there were waves of replies I got from strangers that deal with the same feelings of invisibility. Your replies are what inspired this show to compile my thoughts and struggles into something more personable and transparent with you. ## Sometimes Encouragers Need Encouragement Sometimes people need to know that they matter and are making a difference. This brings me to Diane Gibbs. She is an amazing individual who does so much for creatives whether it’s through the [Design Recharge](https://rechargingyou.com/the-show/) show or by teaching her design students. She showed me the importance of how encouragers need encouragement too. Outside of creating art, I know I exist to serve and encourage people like you. After sharing my work and receiving support from others, it showed me my potential and it’s my duty to pass that opportunity on to someone else. It’s a powerful feeling when you know someone took a time out of their existence to reach out and let you know that what you do matters. This is what Diane did and I think it was the final measure that pulled me out of this dark place. She first text me then called me out of nowhere on a Saturday and it really made my day. She could’ve been a distant onlooker of my art or listener of my podcast. Instead, she lifted my spirits and shared her own creative struggles as well. My point here is that **you have the ability** to boost someone’s spirits when they need it the most, whether they are a friend, family or a stranger. Sure, your words of encouragement may land on deaf ears. I can’t tell you how many of my “heroes” I’ve sent an encouraging message to and get no reply back. Then again, you should see some of the replies I’ve gotten in return. Sometimes **encouragers need encouragement** to pull themselves out of a creative slump and to not feel invisible. If you’ve had an urge to reach out to someone, then **act on your intuition** and do it. I’m serious; you could make a lasting impact on someone like Diane did for me. ## You’re Not Invisible I want to force this into your head every episode, **you have something to offer** even though you may feel like no one is listening or watching. You could be affecting that one person that stats and analytics fail to show. All it takes is **one person at a time to make an impact**. You also have the power to impact others through encouragement. There’s enough shit going on in this world and you can be a part of the solution. Everyone deals with creative funks and feeling invisible whether they admit it or not. You are not alone and I’m in your corner cheering you on. If you need someone to talk to hit me up at Scotty@Perspective-Collective.com. I’m happy to listen. Please don’t give up pursuing something that’s important to you. **You are not invisible.** ### Key Takeaways - _Everyone_ goes through creative funks whether they admit it or not. - Sometimes people need to know that they matter and are making a difference. - **You have something to offer** even though you may feel like no one is listening or watching. - **You have the ability** to boost someone’s spirits when they need it the most. - All it takes is **one person at a time to make an impact**. ## Shownotes - Diane Gibbs - [Design Recharge](https://rechargingyou.com/the-show/) - [My Instagram](https://www.instagram.com/prspctv_cllctv/) - Music by [Blookah](https://soundcloud.com/blookah) ## You Are Not Alone & You Are Not Invisible Do you ever get in creative funks where you lack the drive to create while feeling invisible to the world? There are those sinister inner voices that try to convince you that your work doesn’t matter and that you can’t make a difference. I’m pretty sure everyone goes through these phases whether they admit it or not. This episode is me admitting this to you in hopes you don’t feel alone in the times you feel invisible as a creative or life in general. There is light at the end of the tunnel as I’m learning that this is _part of the struggle_ of pursuing something that’s important to you. In due time, it will be important to others as well. It’s okay to feel this way at times, _it’s natural_. However, you are capable of pulling yourself out of this creative funk and pushing forward to the next phase on your creative path. I say this because I’m pushing through one of these phases myself. ## Creative Funks & Winter Blues From mid-December through practically the month of January, I’ve been in a depressed state of mind and it’s been physically and mentally draining. There are a lot of variables in play here: - I hurt my back leading up to Christmas and could barely move for a week (I deal with herniated discs from football) - [Anxiety was taking over my life](http://perspective-collective.com/how-to-deal-with-anxiety-as-a-creative/) leading up to nose and throat surgery (doesn’t help when you hear 10 times that you could die) - Post surgery had me isolated and laying in a recliner for 24 hours a day - This isolation gave me ample time to get trapped in my own head - My diet was extremely off and I wasn’t able to go to the gym - Finally, the weather has just been crazy shitty and gloomy While I still kicked out some uplifting art during this phase, every drawing carried a dark undertone which I feel was me crying out in creative pain. Scroll through the episode artwork at [PerspectivePodcast.com](http://PerspectivePodcast.com) to see what I’m talking about. During this stretch I felt invisible, like what I created and said through my podcast landed on blind eyes and deaf ears—the new Instagram algorithm doesn’t boost self-esteem either. I doubted everything I was trying to build with Perspective-Collective and was even attacking my physical appearance. Growing up I got picked on often for being chubby and those hateful voices still haunt me today. Looking in the mirror during this stretch disgusted me after no gym sessions and polluting my body with holiday shit. This self-pity mode I was in was really self-sabotaging. I’m not saying this for your pity, I’m saying this because I realize this was a phase and I am able to climb out of this hole. Here is what helped me. ## Talking About It Usually, an inspiring podcast, audiobook or YouTube video can snap me out of this “woe is me attitude.” Honestly, during this stretch, I could give a fuck less about these forced remedies. The emotions were too strong and overpowering. If you’re like me, you’d rather bottle up all your emotions as showing any type of weakness will ruin your “perceived reputation” as a badass. I’ve come to realize I’m no badass and openly talking about the things I struggle with helps me push through these creative funks—hence the reason I started this podcast. About 3 weeks into this state of mind, I sought out my best friend which is my wife of course. I told her I just didn’t feel like Scotty and that I’m not sure what’s going on with me. It was relieving to share what I was going through to someone who cared, even if it didn’t change how I felt. Next, I consulted a few close members of my mastermind group. Again I was met with encouraging words as they shared their creative funks with me. The more I talked about it and heard other people admit they deal with this too, the better I began to feel. Once my nose and throat were almost fully healed, I turned to [my Instagram stories](https://www.instagram.com/prspctv_cllctv/) to show my face and share what I’d been dealing with. This wasn’t a cry for help tactic, it was meant to let whoever the hell was watching know that they aren’t alone in these dips of depression. I didn’t expect any responses as it was more it was therapy to get it off my chest. Surprisingly, there were waves of replies I got from strangers that deal with the same feelings of invisibility. Your replies are what inspired this show to compile my thoughts and struggles into something more personable and transparent with you. ## Sometimes Encouragers Need Encouragement Sometimes people need to know that they matter and are making a difference. This brings me to Diane Gibbs. She is an amazing individual who does so much for creatives whether it’s through the [Design Recharge](https://rechargingyou.com/the-show/) show or by teaching her design students. She showed me the importance of how encouragers need encouragement too. Outside of creating art, I know I exist to serve and encourage people like you. After sharing my work and receiving support from others, it showed me my potential and it’s my duty to pass that opportunity on to someone else. It’s a powerful feeling when you know someone took a time out of their existence to reach out and let you know that what you do matters. This is what Diane did and I think it was the final measure that pulled me out of this dark place. She first text me then called me out of nowhere on a Saturday and it really made my day. She could’ve been a distant onlooker of my art or listener of my podcast. Instead, she lifted my spirits and shared her own creative struggles as well. My point here is that **you have the ability** to boost someone’s spirits when they need it the most, whether they are a friend, family or a stranger. Sure, your words of encouragement may land on deaf ears. I can’t tell you how many of my “heroes” I’ve sent an encouraging message to and get no reply back. Then again, you should see some of the replies I’ve gotten in return. Sometimes **encouragers need encouragement** to pull themselves out of a creative slump and to not feel invisible. If you’ve had an urge to reach out to someone, then **act on your intuition** and do it. I’m serious; you could make a lasting impact on someone like Diane did for me. ## You’re Not Invisible I want to force this into your head every episode, **you have something to offer** even though you may feel like no one is listening or watching. You could be affecting that one person that stats and analytics fail to show. All it takes is **one person at a time to make an impact**. You also have the power to impact others through encouragement. There’s enough shit going on in this world and you can be a part of the solution. Everyone deals with creative funks and feeling invisible whether they admit it or not. You are not alone and I’m in your corner cheering you on. If you need someone to talk to hit me up at Scotty@Perspective-Collective.com. I’m happy to listen. Please don’t give up pursuing something that’s important to you. **You are not invisible.** ### Key Takeaways - _Everyone_ goes through creative funks whether they admit it or not. - Sometimes people need to know that they matter and are making a difference. - **You have something to offer** even though you may feel like no one is listening or watching. - **You have the ability** to boost someone’s spirits when they need it the most. - All it takes is **one person at a time to make an impact**. ## Shownotes - Diane Gibbs - [Design Recharge](https://rechargingyou.com/the-show/) - [My Instagram](https://www.instagram.com/prspctv_cllctv/) - Music by [Blookah](https://soundcloud.com/blookah) gibbs, diane, design, recharge true full 25 8ec968fa095247b1e14511085b46050a (Pt. 3 of 3) 3 Ingredients for Getting Exposure On Your Side Projects Give it Some Time and Enjoy the Creative Process Along the Way

It may feel impossible getting exposure when you’re just starting to pursue your creative path.

Believe me, I’ve been there.

I spent over 25 years of my life believing that having a successful art career was impossible. As I’ve become more intentional with my side projects and have seen the potential, my mindset has drastically shifted.

Think about it, technology is in your favor if you start today.

It’s so easy to connect with someone on the opposite side of the globe within seconds. Not to mention that more and more people in the world are getting access to the internet every day.

I really do believe that you are one scroll or swipe away from having your life changed.

Creating the right side project(s) and following these 3 ingredients will aid you in getting more exposure for your work.

These ingredients are:

  1. Research
  2. Consistency
  3. Shareability

Obviously, you could say there are more ingredients, but I believe these 3 are great to keep top of mind.

  1. Research

You might get lucky and stumble across an audience waiting to devour your style. However, I’d recommend doing a bit of research to have a plan.

I feel the best, yet the most saturated market out there is Instagram for getting your work noticed. It’s the top platform for engagement right now and I’ve seen many friends blow up and create a thriving creative career from it.

No matter the social platform you choose, research the best ways to utilize the strengths of the platform as you share your work.

I started using Instagram seriously close to 3 years ago when I first became addicted to hand lettering. It started off with me throwing work out randomly until I noticed there were specific accounts and hashtags that surrounded this type of style of work I was producing.

For example, there is the monstrous account of Goodtype that has well over 725K followers curated by my friend Brooke Bucherie. I remember when she had under 10K!

Just to note, Goodtype started off as a side project and has evolved dramatically to become more than just an Instagram account.

I noticed that she featured people’s lettering work who used the profile hashtags of #Goodtype and #strengthinletters on their lettering posts. I began using those hashtags and pushing my skills every day and ended up catching my first feature.

Safe to say I was hooked.

There were other accounts that were similar to Goodtype such as The Daily Type, Typespire, Type Gang and Calligritype that helped me build my account and get exposure through features as well.

Tools for Social Analytics

Another way I approach my research is with analytic tools such as Business Page Insights through Instagram and Iconosquare. These tools show you metrics such as your:

  • Most liked photos / videos
  • Most commented on photos / videos
  • Least liked photos / videos
  • Least commented on photos / videos
  • New vs lost followers per given time
  • Best times for posting
  • Age range of follower
  • Top states or countries following you

Understanding these metrics lets you know what type of work people are engaging with and when you should be posting.

With some research and experimentation, you can begin formulating a strategy while creating your own style that speaks to you and your future audience.

  1. Consistency

We live in a microwave era where people expect instant gratification and get discouraged when they don’t see immediate results.

The reason many creatives get exposure is because they are consistent and people know what to expect.

I follow people or accounts on social media strictly because they post work I’m inspired by and are posting daily or at a consistent time weekly.

2 friends, I follow due to their consistent quality work are Bob Ewing and Charli Prangley. Being consistent has boosted their creative careers outside of their social presence.

#Hashtaglettering With Bob Ewing

Starting with Bob, he began hand lettering around the same time that I did as he took on the 365 daily challenge. Meaning he hand lettered a word for every day of the year.

Not only did he reach his goal but he ended up extending it to a whopping 534 consecutive days!

Not only did he improve his lettering skills, but he is now considered one of the revered names in a thriving lettering community. This has led to him getting great lettering projects, public speaking and workshop opportunities while building amazing relationships within the creative community.

Video Content With Charli

The other great example of consistency is Charli. She built her career on Youtube by pumping out insightful content targeted to designers on her Youtube Channel: CharliMarieTV. Over this period of time, she’s amassed a following of over 40K subscribers.

She’s been posting 2 videos a week for over 3 years! Oh ya, did I forget to mention that she also co-hosts the Design Life Podcast with the talented Femke for over a year now too?

On top of her drive, she is just a genuine and funny human being. Her hard work has landed her major opportunities such as her recent job of joining Nathan Barry’s ConvertKit staff.

As you can see, being consistent over time can make some pretty incredible things happen.

  1. Shareability

First off, I’m not talking about focusing on creating trendy work to go viral.

What I’m referring to is creating genuine work that is:

  • funny
  • relatable
  • inspiring
  • entertaining

Instead of worrying about expensive targeted ads to force feed people your work, product or services; focus on creating something that can spark an emotion.

If you can immediately make someone stop and:

  • tag someone in your comments
  • repost or retweet your video
  • text a link to their friends with the message, “Dude, you’ve got to see this!”

You know you’re doing something right.

Ketchup Calligraphy Sharing

Awhile back I posted a video called Ketchup Calligraphy. I made a quote saying “You’re the Ketchup to my Fries” while spelling ketchup with a ketchup bottle and fries with actual fries.

I use a lot of ketchup and this was just a funny concept to express my love for it.

This ended up getting featured by million follower accounts like Art Worldly and by the entrepreneur influencer Tai Lopez. What made it even better is that they prompted people in the description to “tag” someone who is the ketchup to their fries.

Next thing you know you have hundreds of people getting tagged to see this post and then all the traffic directs back to my account.

Here’s a quick tip, when you catch on to your work that is getting shared the most on Instagram, you can start giving prompts for people to tag someone who can relate below in the comments.

I think you’ll be surprised with the results if you experiment.

By focusing on work that is shareable, it may very well go viral across social. However, don’t create solely to go viral as you’re setting yourself up for defeat. Don’t force it—create work that resonates with you that can leave an emotional impression on an audience.

Getting Exposure Takes Time

I’ve seen people blow up over a year and then there is people like me who have been chipping away over the course of years.

These things take time but I’ve noticed that the ones who blew up more quickly than I knew their research and audience and they posted more shareable work more often than I did.

More power to them, but I’m learning more and more as I go and sharing with you what I learn along the way. I wish I would’ve had these 3 ingredients top of mind when I started sharing art under my side project of Perspective-Collective and that’s why I share it with you now.

It’s rare to watch a side project blow up over night. That’s why I stress the long game as I’ve found the most fulfillment within the creative process and I enjoy the daily challenge of building this into something greater than myself.

So what’s that project you’ve been wanting to pursue?

What’s holding you back?

There’s never been a better time than now to start and technology is playing in your favor down the road.

Scratch that creative itch and start your side project today.

Key Takeaways

  • Technology is in your favor if you start today.
  • You are one scroll or swipe away from having your life changed
  • The reason many creatives get exposure is because they are consistent and people know what to expect.
  • Being consistent can boost your creative career outside of social media.
  • Focus on creating something that can spark an emotion
    Show Notes
  • Lauren Hom - Side Projects: Your New Secret Weapon
  • Brooke Bucherie curator of Goodtype
  • Bob Ewing
  • Charli Prangley - CharliMarieTV
  • Charli Prangley - Design Life Podcast
]]> Wed, 1 Feb 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Give it Some Time and Enjoy the Creative Process Along the Way

It may feel impossible getting exposure when you’re just starting to pursue your creative path.

Believe me, I’ve been there.

I spent over 25 years of my life believing that having a successful art career was impossible. As I’ve become more intentional with my side projects and have seen the potential, my mindset has drastically shifted.

Think about it, technology is in your favor if you start today.

It’s so easy to connect with someone on the opposite side of the globe within seconds. Not to mention that more and more people in the world are getting access to the internet every day.

I really do believe that you are one scroll or swipe away from having your life changed.

Creating the right side project(s) and following these 3 ingredients will aid you in getting more exposure for your work.

These ingredients are:

  1. Research
  2. Consistency
  3. Shareability

Obviously, you could say there are more ingredients, but I believe these 3 are great to keep top of mind.

  1. Research

You might get lucky and stumble across an audience waiting to devour your style. However, I’d recommend doing a bit of research to have a plan.

I feel the best, yet the most saturated market out there is Instagram for getting your work noticed. It’s the top platform for engagement right now and I’ve seen many friends blow up and create a thriving creative career from it.

No matter the social platform you choose, research the best ways to utilize the strengths of the platform as you share your work.

I started using Instagram seriously close to 3 years ago when I first became addicted to hand lettering. It started off with me throwing work out randomly until I noticed there were specific accounts and hashtags that surrounded this type of style of work I was producing.

For example, there is the monstrous account of Goodtype that has well over 725K followers curated by my friend Brooke Bucherie. I remember when she had under 10K!

Just to note, Goodtype started off as a side project and has evolved dramatically to become more than just an Instagram account.

I noticed that she featured people’s lettering work who used the profile hashtags of #Goodtype and #strengthinletters on their lettering posts. I began using those hashtags and pushing my skills every day and ended up catching my first feature.

Safe to say I was hooked.

There were other accounts that were similar to Goodtype such as The Daily Type, Typespire, Type Gang and Calligritype that helped me build my account and get exposure through features as well.

Tools for Social Analytics

Another way I approach my research is with analytic tools such as Business Page Insights through Instagram and Iconosquare. These tools show you metrics such as your:

  • Most liked photos / videos
  • Most commented on photos / videos
  • Least liked photos / videos
  • Least commented on photos / videos
  • New vs lost followers per given time
  • Best times for posting
  • Age range of follower
  • Top states or countries following you

Understanding these metrics lets you know what type of work people are engaging with and when you should be posting.

With some research and experimentation, you can begin formulating a strategy while creating your own style that speaks to you and your future audience.

  1. Consistency

We live in a microwave era where people expect instant gratification and get discouraged when they don’t see immediate results.

The reason many creatives get exposure is because they are consistent and people know what to expect.

I follow people or accounts on social media strictly because they post work I’m inspired by and are posting daily or at a consistent time weekly.

2 friends, I follow due to their consistent quality work are Bob Ewing and Charli Prangley. Being consistent has boosted their creative careers outside of their social presence.

#Hashtaglettering With Bob Ewing

Starting with Bob, he began hand lettering around the same time that I did as he took on the 365 daily challenge. Meaning he hand lettered a word for every day of the year.

Not only did he reach his goal but he ended up extending it to a whopping 534 consecutive days!

Not only did he improve his lettering skills, but he is now considered one of the revered names in a thriving lettering community. This has led to him getting great lettering projects, public speaking and workshop opportunities while building amazing relationships within the creative community.

Video Content With Charli

The other great example of consistency is Charli. She built her career on Youtube by pumping out insightful content targeted to designers on her Youtube Channel: CharliMarieTV. Over this period of time, she’s amassed a following of over 40K subscribers.

She’s been posting 2 videos a week for over 3 years! Oh ya, did I forget to mention that she also co-hosts the Design Life Podcast with the talented Femke for over a year now too?

On top of her drive, she is just a genuine and funny human being. Her hard work has landed her major opportunities such as her recent job of joining Nathan Barry’s ConvertKit staff.

As you can see, being consistent over time can make some pretty incredible things happen.

  1. Shareability

First off, I’m not talking about focusing on creating trendy work to go viral.

What I’m referring to is creating genuine work that is:

  • funny
  • relatable
  • inspiring
  • entertaining

Instead of worrying about expensive targeted ads to force feed people your work, product or services; focus on creating something that can spark an emotion.

If you can immediately make someone stop and:

  • tag someone in your comments
  • repost or retweet your video
  • text a link to their friends with the message, “Dude, you’ve got to see this!”

You know you’re doing something right.

Ketchup Calligraphy Sharing

Awhile back I posted a video called Ketchup Calligraphy. I made a quote saying “You’re the Ketchup to my Fries” while spelling ketchup with a ketchup bottle and fries with actual fries.

I use a lot of ketchup and this was just a funny concept to express my love for it.

This ended up getting featured by million follower accounts like Art Worldly and by the entrepreneur influencer Tai Lopez. What made it even better is that they prompted people in the description to “tag” someone who is the ketchup to their fries.

Next thing you know you have hundreds of people getting tagged to see this post and then all the traffic directs back to my account.

Here’s a quick tip, when you catch on to your work that is getting shared the most on Instagram, you can start giving prompts for people to tag someone who can relate below in the comments.

I think you’ll be surprised with the results if you experiment.

By focusing on work that is shareable, it may very well go viral across social. However, don’t create solely to go viral as you’re setting yourself up for defeat. Don’t force it—create work that resonates with you that can leave an emotional impression on an audience.

Getting Exposure Takes Time

I’ve seen people blow up over a year and then there is people like me who have been chipping away over the course of years.

These things take time but I’ve noticed that the ones who blew up more quickly than I knew their research and audience and they posted more shareable work more often than I did.

More power to them, but I’m learning more and more as I go and sharing with you what I learn along the way. I wish I would’ve had these 3 ingredients top of mind when I started sharing art under my side project of Perspective-Collective and that’s why I share it with you now.

It’s rare to watch a side project blow up over night. That’s why I stress the long game as I’ve found the most fulfillment within the creative process and I enjoy the daily challenge of building this into something greater than myself.

So what’s that project you’ve been wanting to pursue?

What’s holding you back?

There’s never been a better time than now to start and technology is playing in your favor down the road.

Scratch that creative itch and start your side project today.

Key Takeaways

  • Technology is in your favor if you start today.
  • You are one scroll or swipe away from having your life changed
  • The reason many creatives get exposure is because they are consistent and people know what to expect.
  • Being consistent can boost your creative career outside of social media.
  • Focus on creating something that can spark an emotion
    Show Notes
  • Lauren Hom - Side Projects: Your New Secret Weapon
  • Brooke Bucherie curator of Goodtype
  • Bob Ewing
  • Charli Prangley - CharliMarieTV
  • Charli Prangley - Design Life Podcast
]]> (Pt. 3 of 3) 3 Ingredients for Getting Exposure On Your Side Projects Scotty Russell | Perspective-Collective 00:16:55 ## Give it Some Time and Enjoy the Creative Process Along the Way It may feel impossible getting exposure when you’re just starting to pursue your creative path. Believe me, I’ve been there. I spent over 25 years of my life believing that having a successful art career was impossible. As I’ve become more intentional with my side projects and have seen the potential, my mindset has drastically shifted. Think about it, **technology is in your favor** if you _start today_. It’s so easy to connect with someone on the opposite side of the globe within seconds. Not to mention that more and more people in the world are getting access to the internet every day. I really do believe that you are _one_ scroll or swipe away from **having your life changed**. Creating the right side project(s) and following these 3 ingredients will aid you in getting more exposure for your work. These ingredients are: 1. Research 2. Consistency 3. Shareability Obviously, you could say there are more ingredients, but I believe these 3 are great to keep top of mind. ## 1. Research You might get lucky and stumble across an audience waiting to devour your style. However, I’d recommend doing a bit of research to have a plan. I feel the best, yet the most saturated market out there is Instagram for getting your work noticed. It’s the top platform for engagement right now and I’ve seen many friends blow up and create a thriving creative career from it. No matter the social platform you choose, research the best ways to utilize the strengths of the platform as you share your work. I started using Instagram seriously close to 3 years ago when I first became addicted to hand lettering. It started off with me throwing work out randomly until I noticed there were specific accounts and hashtags that surrounded this type of style of work I was producing. For example, there is the monstrous account of [Goodtype](https://www.instagram.com/goodtype/) that has well over 725K followers curated by my friend Brooke Bucherie. I remember when she had under 10K! Just to note, Goodtype started off as a side project and has evolved dramatically to become more than just an Instagram account. I noticed that she featured people’s lettering work who used the profile hashtags of #Goodtype and #strengthinletters on their lettering posts. I began using those hashtags and pushing my skills every day and ended up catching my first feature. Safe to say I was hooked. There were other accounts that were similar to Goodtype such as [The Daily Type](https://www.instagram.com/thedailytype/), [Typespire](https://www.instagram.com/typespire/), [Type Gang](https://www.instagram.com/type.gang) and [Calligritype](https://www.instagram.com/calligritype/) that helped me build my account and get exposure through features as well. ### Tools for Social Analytics Another way I approach my research is with analytic tools such as Business Page Insights through Instagram and [Iconosquare](https://pro.iconosquare.com). These tools show you metrics such as your: - Most liked photos / videos - Most commented on photos / videos - Least liked photos / videos - Least commented on photos / videos - New vs lost followers per given time - Best times for posting - Age range of follower - Top states or countries following you Understanding these metrics lets you know what type of work people are engaging with and when you should be posting. With some research and experimentation, you can begin formulating a strategy while creating your own style that speaks to you and your future audience. ## 2. Consistency We live in a microwave era where people expect instant gratification and get discouraged when they don’t see immediate results. The reason many creatives get exposure is because **they are consistent and people know what to expect**. I follow people or accounts on social media strictly because they post work I’m inspired by and are posting daily or at a consistent time weekly. 2 friends, I follow due to their consistent quality work are [Bob Ewing](https://www.instagram.com/bobewing_/) and [Charli Prangley](https://charlimarie.com/). Being consistent has boosted their creative careers outside of their social presence. ### #Hashtaglettering With Bob Ewing Starting with Bob, he began hand lettering around the same time that I did as he took on the 365 daily challenge. Meaning he hand lettered a word for every day of the year. Not only did he reach his goal but he ended up extending it to a whopping 534 consecutive days! Not only did he improve his lettering skills, but he is now considered one of the revered names in a thriving lettering community. This has led to him getting great lettering projects, public speaking and workshop opportunities while building amazing relationships within the creative community. ### Video Content With Charli The other great example of consistency is Charli. She built her career on Youtube by pumping out insightful content targeted to designers on her Youtube Channel: [CharliMarieTV](https://www.youtube.com/user/charlimarieTV). Over this period of time, she’s amassed a following of over 40K subscribers. She’s been posting 2 videos a week for over 3 years! Oh ya, did I forget to mention that she also co-hosts the [Design Life Podcast](http://designlife.fm/) with the talented [Femke](http://femke.co.nz/) for over a year now too? On top of her drive, she is just a genuine and funny human being. Her hard work has landed her major opportunities such as her recent job of joining Nathan Barry’s [ConvertKit](https://convertkit.com/) staff. As you can see, being consistent over time can make some pretty incredible things happen. ## 3. Shareability First off, I’m not talking about focusing on creating trendy work to go viral. What I’m referring to is creating genuine work that is: - funny - relatable - inspiring - entertaining Instead of worrying about expensive targeted ads to force feed people your work, product or services; focus on creating something that can **spark an emotion**. If you can immediately make someone stop and: - tag someone in your comments - repost or retweet your video - text a link to their friends with the message, “Dude, you’ve got to see this!” You know you’re doing something right. ### Ketchup Calligraphy Sharing Awhile back I posted a video called [Ketchup Calligraphy](https://www.instagram.com/p/BJ8LmSdgWUW/?taken-by=prspctv_cllctv). I made a quote saying “You’re the Ketchup to my Fries” while spelling ketchup with a ketchup bottle and fries with actual fries. I use a lot of ketchup and this was just a funny concept to express my love for it. This ended up getting featured by million follower accounts like [Art Worldly](https://www.instagram.com/art_worldly/) and by the entrepreneur influencer [Tai Lopez](https://www.instagram.com/tailopez/). What made it even better is that they prompted people in the description to “tag” someone who is the ketchup to their fries. Next thing you know you have hundreds of people getting tagged to see this post and then all the traffic directs back to my account. Here’s a quick tip, when you catch on to your work that is getting shared the most on Instagram, you can start giving prompts for people to tag someone who can relate below in the comments. I think you’ll be surprised with the results if you experiment. By focusing on work that is shareable, it may very well go viral across social. However, don’t create solely to go viral as you’re setting yourself up for defeat. Don’t force it—create work that resonates with you that can leave an emotional impression on an audience. ## Getting Exposure Takes Time I’ve seen people blow up over a year and then there is people like me who have been chipping away over the course of years. These things take time but I’ve noticed that the ones who blew up more quickly than I knew their research and audience and they posted more shareable work more often than I did. More power to them, but I’m learning more and more as I go and sharing with you what I learn along the way. I wish I would’ve had these 3 ingredients top of mind when I started sharing art under my side project of Perspective-Collective and that’s why I share it with you now. It’s rare to watch a side project blow up over night. That’s why I stress the long game as I’ve found the most fulfillment within the creative process and I enjoy the daily challenge of building this into something greater than myself. So what’s that project you’ve been wanting to pursue? What’s holding you back? There’s never been a better time than now to start and technology is playing in your favor down the road. Scratch that creative itch and start your side project today. ### Key Takeaways - **Technology is in your favor** if you _start today_. - You are _one_ scroll or swipe away from **having your life changed** - The reason many creatives get exposure is because **they are consistent and people know what to expect**. - Being consistent can boost your creative career outside of social media. - Focus on creating something that can **spark an emotion** ## Show Notes - Lauren Hom - [Side Projects: Your New Secret Weapon](https://homsweethom.leadpages.co/secret-weapon-side-project/) - Brooke Bucherie curator of [Goodtype](https://www.instagram.com/goodtype/) - [Bob Ewing](https://www.instagram.com/bobewing_/) - Charli Prangley - [CharliMarieTV](https://www.youtube.com/user/charlimarieTV) - Charli Prangley - [Design Life Podcast](http://designlife.fm/) ## Give it Some Time and Enjoy the Creative Process Along the Way It may feel impossible getting exposure when you’re just starting to pursue your creative path. Believe me, I’ve been there. I spent over 25 years of my life believing that having a successful art career was impossible. As I’ve become more intentional with my side projects and have seen the potential, my mindset has drastically shifted. Think about it, **technology is in your favor** if you _start today_. It’s so easy to connect with someone on the opposite side of the globe within seconds. Not to mention that more and more people in the world are getting access to the internet every day. I really do believe that you are _one_ scroll or swipe away from **having your life changed**. Creating the right side project(s) and following these 3 ingredients will aid you in getting more exposure for your work. These ingredients are: 1. Research 2. Consistency 3. Shareability Obviously, you could say there are more ingredients, but I believe these 3 are great to keep top of mind. ## 1. Research You might get lucky and stumble across an audience waiting to devour your style. However, I’d recommend doing a bit of research to have a plan. I feel the best, yet the most saturated market out there is Instagram for getting your work noticed. It’s the top platform for engagement right now and I’ve seen many friends blow up and create a thriving creative career from it. No matter the social platform you choose, research the best ways to utilize the strengths of the platform as you share your work. I started using Instagram seriously close to 3 years ago when I first became addicted to hand lettering. It started off with me throwing work out randomly until I noticed there were specific accounts and hashtags that surrounded this type of style of work I was producing. For example, there is the monstrous account of [Goodtype](https://www.instagram.com/goodtype/) that has well over 725K followers curated by my friend Brooke Bucherie. I remember when she had under 10K! Just to note, Goodtype started off as a side project and has evolved dramatically to become more than just an Instagram account. I noticed that she featured people’s lettering work who used the profile hashtags of #Goodtype and #strengthinletters on their lettering posts. I began using those hashtags and pushing my skills every day and ended up catching my first feature. Safe to say I was hooked. There were other accounts that were similar to Goodtype such as [The Daily Type](https://www.instagram.com/thedailytype/), [Typespire](https://www.instagram.com/typespire/), [Type Gang](https://www.instagram.com/type.gang) and [Calligritype](https://www.instagram.com/calligritype/) that helped me build my account and get exposure through features as well. ### Tools for Social Analytics Another way I approach my research is with analytic tools such as Business Page Insights through Instagram and [Iconosquare](https://pro.iconosquare.com). These tools show you metrics such as your: - Most liked photos / videos - Most commented on photos / videos - Least liked photos / videos - Least commented on photos / videos - New vs lost followers per given time - Best times for posting - Age range of follower - Top states or countries following you Understanding these metrics lets you know what type of work people are engaging with and when you should be posting. With some research and experimentation, you can begin formulating a strategy while creating your own style that speaks to you and your future audience. ## 2. Consistency We live in a microwave era where people expect instant gratification and get discouraged when they don’t see immediate results. The reason many creatives get exposure is because **they are consistent and people know what to expect**. I follow people or accounts on social media strictly because they post work I’m inspired by and are posting daily or at a consistent time weekly. 2 friends, I follow due to their consistent quality work are [Bob Ewing](https://www.instagram.com/bobewing_/) and [Charli Prangley](https://charlimarie.com/). Being consistent has boosted their creative careers outside of their social presence. ### #Hashtaglettering With Bob Ewing Starting with Bob, he began hand lettering around the same time that I did as he took on the 365 daily challenge. Meaning he hand lettered a word for every day of the year. Not only did he reach his goal but he ended up extending it to a whopping 534 consecutive days! Not only did he improve his lettering skills, but he is now considered one of the revered names in a thriving lettering community. This has led to him getting great lettering projects, public speaking and workshop opportunities while building amazing relationships within the creative community. ### Video Content With Charli The other great example of consistency is Charli. She built her career on Youtube by pumping out insightful content targeted to designers on her Youtube Channel: [CharliMarieTV](https://www.youtube.com/user/charlimarieTV). Over this period of time, she’s amassed a following of over 40K subscribers. She’s been posting 2 videos a week for over 3 years! Oh ya, did I forget to mention that she also co-hosts the [Design Life Podcast](http://designlife.fm/) with the talented [Femke](http://femke.co.nz/) for over a year now too? On top of her drive, she is just a genuine and funny human being. Her hard work has landed her major opportunities such as her recent job of joining Nathan Barry’s [ConvertKit](https://convertkit.com/) staff. As you can see, being consistent over time can make some pretty incredible things happen. ## 3. Shareability First off, I’m not talking about focusing on creating trendy work to go viral. What I’m referring to is creating genuine work that is: - funny - relatable - inspiring - entertaining Instead of worrying about expensive targeted ads to force feed people your work, product or services; focus on creating something that can **spark an emotion**. If you can immediately make someone stop and: - tag someone in your comments - repost or retweet your video - text a link to their friends with the message, “Dude, you’ve got to see this!” You know you’re doing something right. ### Ketchup Calligraphy Sharing Awhile back I posted a video called [Ketchup Calligraphy](https://www.instagram.com/p/BJ8LmSdgWUW/?taken-by=prspctv_cllctv). I made a quote saying “You’re the Ketchup to my Fries” while spelling ketchup with a ketchup bottle and fries with actual fries. I use a lot of ketchup and this was just a funny concept to express my love for it. This ended up getting featured by million follower accounts like [Art Worldly](https://www.instagram.com/art_worldly/) and by the entrepreneur influencer [Tai Lopez](https://www.instagram.com/tailopez/). What made it even better is that they prompted people in the description to “tag” someone who is the ketchup to their fries. Next thing you know you have hundreds of people getting tagged to see this post and then all the traffic directs back to my account. Here’s a quick tip, when you catch on to your work that is getting shared the most on Instagram, you can start giving prompts for people to tag someone who can relate below in the comments. I think you’ll be surprised with the results if you experiment. By focusing on work that is shareable, it may very well go viral across social. However, don’t create solely to go viral as you’re setting yourself up for defeat. Don’t force it—create work that resonates with you that can leave an emotional impression on an audience. ## Getting Exposure Takes Time I’ve seen people blow up over a year and then there is people like me who have been chipping away over the course of years. These things take time but I’ve noticed that the ones who blew up more quickly than I knew their research and audience and they posted more shareable work more often than I did. More power to them, but I’m learning more and more as I go and sharing with you what I learn along the way. I wish I would’ve had these 3 ingredients top of mind when I started sharing art under my side project of Perspective-Collective and that’s why I share it with you now. It’s rare to watch a side project blow up over night. That’s why I stress the long game as I’ve found the most fulfillment within the creative process and I enjoy the daily challenge of building this into something greater than myself. So what’s that project you’ve been wanting to pursue? What’s holding you back? There’s never been a better time than now to start and technology is playing in your favor down the road. Scratch that creative itch and start your side project today. ### Key Takeaways - **Technology is in your favor** if you _start today_. - You are _one_ scroll or swipe away from **having your life changed** - The reason many creatives get exposure is because **they are consistent and people know what to expect**. - Being consistent can boost your creative career outside of social media. - Focus on creating something that can **spark an emotion** ## Show Notes - Lauren Hom - [Side Projects: Your New Secret Weapon](https://homsweethom.leadpages.co/secret-weapon-side-project/) - Brooke Bucherie curator of [Goodtype](https://www.instagram.com/goodtype/) - [Bob Ewing](https://www.instagram.com/bobewing_/) - Charli Prangley - [CharliMarieTV](https://www.youtube.com/user/charlimarieTV) - Charli Prangley - [Design Life Podcast](http://designlife.fm/) goodtype, ewing, charli, charlimarietv, prangley, lauren, bob, hom false full 24 cfdd617a1e0aa2807977e3cf142d6511 (Pt. 2 of 3) Side Projects Attract Work You Want to Get Paid to Create Paying the Price to Get Paid

How many times have you saw someone’s work and thought to yourself, “Man, I wish I could get paid to do something like that.”

Did it cross your mind how could anyone know to hire you if you’re not exploring the type of work you want to be known for and better yet, get paid to do?

This is your queue for starting a side project in 2017.

Side projects as Lauren Hom likes to call them are your secret weapon for getting paid for the type of work you want to create.

Let’s hit on it a little more on how side projects will help you attract the kind of work you want to get paid for by telling you a bit about good friend Ben Hagarty, aka BenRealVSWorld.

The Long Road to Getting Paid By Your Dream Job

My friend Ben Hagarty has been creating music and playing with cameras since late junior high. This obsession has elevated him to a level 53 Wizard at producing amazing video content around music.

Basically, I’m just saying he is a pro but getting to where he’s at now all started with side projects.

His passion for making music, especially hip-hop, resulted in some side projects with one being his group called Skool’d. This project led to them opening up for some of the biggest names in the industry like J.Cole, Big KRIT, and Timeflies just to name a few.

His passion for video led to him always creating the content for the music they made. He made music video singles, weekly YouTube videos, promo and hype videos which allowed him to flex his video skills along the way. He learned early that consistency was key for building a reputation.

Ben’s also big on quality. You could always find him studying other music videos, vlogs and countless tutorials on how he could improve upon what others were doing.

Not everyone he worked with in his music projects shared the same vision as him so he created the side project identity of BenRealVsWorld that could house all of his personal projects.

He started building relationships and networking with others in the industry trying to get his foot in the door to pursue his solo writing and rap career.

Creating videos and his love for music opened the doors of opportunity. He got a gig shooting a SXSW festival and then got a chance to fly out to LA to shoot some behind the scenes footage for a Chris Brown project.

From there he realized he needed to be in the middle of the action and took the risk of flying to LA to start his music career.

To makes some money and build relationships, he fell into doing more work for Chris Brown which began building a name for himself for his video editing and content creation.

This led to an opportunity to work with EA Sports for a Madden release which he got to work with Antonio Brown, Rob Gronkowski, Von Miller and the rapper Lil’ Dicky.

Ben was hustling his ass off in LA making all of his Iowa family and friends proud. His hard work continued to pay off because the relationship he built from his SXSW gig landed him his biggest dream job / client yet.

He was contacted by the TDE group to be Schoolboy Q’s main photographer and videographer on his worldwide Blank Face Tour.

TDE is Top Dawg Entertainment which houses the talent of Q, Kendrick Lamar, Ab-Soul and Jay Rock just to name a few.

As the tour just wrapped up, it’s safe to say Ben killed it by catching praise from the likes of Macklemore and Tyler the Creator for his high-quality work. His vlog edits for Q dominated the huge hip-hop sites like WorldStarHipHop.com and he even did a Reddit AMA takeover recently.

If a dude from a small town in Iowa can start a side project and get paid off the work he loves to do, why isn’t it possible for you?

Paying the Price to Get Paid

I believe in one rule for building a successful side project: You have to pay the price to get paid.

For Ben, it started with finding something he was passionate about and was good at.

From there, it took research, deliberate practice, perseverance and the ability to believe in yourself even when things didn’t always break your way.

Pursuing a side project isn’t all fun and games, you have to pay to play. However, when you slowly build momentum and see a few wins, you start realizing that you’re onto something.

Everything starts small and it grows by taking it one day at a time.

I repeat you grow by taking it one day at a time.

Turning your side project into a paid dream job isn’t a sprint—it is a marathon and it’s all about pacing yourself.

Ben has been working on his craft well over 10 years. Nothing happened overnight.

There were countless times he had to pull all-nighters to shoot, edit and meet deadlines. There were countless times of sleeping on floors, not making a lot of money and getting stressed out for him to finally get that first of many dream clients.

These things don’t happen overnight as big rewards and wins need to be earned.

People like Ben and all the other people you look up to in the creative industry understand that you get back what you put in.

Attract the Work You Want to Get Paid For

So what side project do you want to start?

Do you want to be a successful hand lettering or visual artist with big clients?

Do you want to run your own jewelry or clothing line?

All of this starts with beginning a side project. Landing the dream job or the dream client happens by starting and sticking with it.

Side projects are your opportunity to master a new skill or medium on your own terms with no one handing down an agenda to follow.

Side projects allow you to attract the type of work you want to get paid to do.

Side projects start with you.

You have a fresh slate here in 2017 to get started, what’s holding you back?

Next week’s episode we wrap up the series with the 3 ingredients for getting your side project exposure and attention. You don’t want to miss it!

Key Takeaways

  • Pursuing a side project isn’t all fun and games, you have to pay to play.
  • Everything starts small and it grows by taking it one day at a time.
  • Turning your side project into a paid dream job isn’t a sprint—it is a marathon and it’s all about pacing yourself.
  • These things don’t happen overnight as big rewards and wins need to be earned.
  • You have to pay the price in order to get paid.
  • You get back what you put in.

Show Notes

]]> Wed, 25 Jan 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Paying the Price to Get Paid

How many times have you saw someone’s work and thought to yourself, “Man, I wish I could get paid to do something like that.”

Did it cross your mind how could anyone know to hire you if you’re not exploring the type of work you want to be known for and better yet, get paid to do?

This is your queue for starting a side project in 2017.

Side projects as Lauren Hom likes to call them are your secret weapon for getting paid for the type of work you want to create.

Let’s hit on it a little more on how side projects will help you attract the kind of work you want to get paid for by telling you a bit about good friend Ben Hagarty, aka BenRealVSWorld.

The Long Road to Getting Paid By Your Dream Job

My friend Ben Hagarty has been creating music and playing with cameras since late junior high. This obsession has elevated him to a level 53 Wizard at producing amazing video content around music.

Basically, I’m just saying he is a pro but getting to where he’s at now all started with side projects.

His passion for making music, especially hip-hop, resulted in some side projects with one being his group called Skool’d. This project led to them opening up for some of the biggest names in the industry like J.Cole, Big KRIT, and Timeflies just to name a few.

His passion for video led to him always creating the content for the music they made. He made music video singles, weekly YouTube videos, promo and hype videos which allowed him to flex his video skills along the way. He learned early that consistency was key for building a reputation.

Ben’s also big on quality. You could always find him studying other music videos, vlogs and countless tutorials on how he could improve upon what others were doing.

Not everyone he worked with in his music projects shared the same vision as him so he created the side project identity of BenRealVsWorld that could house all of his personal projects.

He started building relationships and networking with others in the industry trying to get his foot in the door to pursue his solo writing and rap career.

Creating videos and his love for music opened the doors of opportunity. He got a gig shooting a SXSW festival and then got a chance to fly out to LA to shoot some behind the scenes footage for a Chris Brown project.

From there he realized he needed to be in the middle of the action and took the risk of flying to LA to start his music career.

To makes some money and build relationships, he fell into doing more work for Chris Brown which began building a name for himself for his video editing and content creation.

This led to an opportunity to work with EA Sports for a Madden release which he got to work with Antonio Brown, Rob Gronkowski, Von Miller and the rapper Lil’ Dicky.

Ben was hustling his ass off in LA making all of his Iowa family and friends proud. His hard work continued to pay off because the relationship he built from his SXSW gig landed him his biggest dream job / client yet.

He was contacted by the TDE group to be Schoolboy Q’s main photographer and videographer on his worldwide Blank Face Tour.

TDE is Top Dawg Entertainment which houses the talent of Q, Kendrick Lamar, Ab-Soul and Jay Rock just to name a few.

As the tour just wrapped up, it’s safe to say Ben killed it by catching praise from the likes of Macklemore and Tyler the Creator for his high-quality work. His vlog edits for Q dominated the huge hip-hop sites like WorldStarHipHop.com and he even did a Reddit AMA takeover recently.

If a dude from a small town in Iowa can start a side project and get paid off the work he loves to do, why isn’t it possible for you?

Paying the Price to Get Paid

I believe in one rule for building a successful side project: You have to pay the price to get paid.

For Ben, it started with finding something he was passionate about and was good at.

From there, it took research, deliberate practice, perseverance and the ability to believe in yourself even when things didn’t always break your way.

Pursuing a side project isn’t all fun and games, you have to pay to play. However, when you slowly build momentum and see a few wins, you start realizing that you’re onto something.

Everything starts small and it grows by taking it one day at a time.

I repeat you grow by taking it one day at a time.

Turning your side project into a paid dream job isn’t a sprint—it is a marathon and it’s all about pacing yourself.

Ben has been working on his craft well over 10 years. Nothing happened overnight.

There were countless times he had to pull all-nighters to shoot, edit and meet deadlines. There were countless times of sleeping on floors, not making a lot of money and getting stressed out for him to finally get that first of many dream clients.

These things don’t happen overnight as big rewards and wins need to be earned.

People like Ben and all the other people you look up to in the creative industry understand that you get back what you put in.

Attract the Work You Want to Get Paid For

So what side project do you want to start?

Do you want to be a successful hand lettering or visual artist with big clients?

Do you want to run your own jewelry or clothing line?

All of this starts with beginning a side project. Landing the dream job or the dream client happens by starting and sticking with it.

Side projects are your opportunity to master a new skill or medium on your own terms with no one handing down an agenda to follow.

Side projects allow you to attract the type of work you want to get paid to do.

Side projects start with you.

You have a fresh slate here in 2017 to get started, what’s holding you back?

Next week’s episode we wrap up the series with the 3 ingredients for getting your side project exposure and attention. You don’t want to miss it!

Key Takeaways

  • Pursuing a side project isn’t all fun and games, you have to pay to play.
  • Everything starts small and it grows by taking it one day at a time.
  • Turning your side project into a paid dream job isn’t a sprint—it is a marathon and it’s all about pacing yourself.
  • These things don’t happen overnight as big rewards and wins need to be earned.
  • You have to pay the price in order to get paid.
  • You get back what you put in.

Show Notes

]]> (Pt. 2 of 3) Side Projects Attract Work You Want to Get Paid to Create Scotty Russell | Perspective-Collective 00:13:58 ## Paying the Price to Get Paid How many times have you saw someone’s work and thought to yourself, “Man, I wish I could get paid to do something like that.” Did it cross your mind how could anyone know to hire you if you’re not exploring the type of work you want to be known for and better yet, get paid to do? This is your queue for starting a side project in 2017. Side projects as [Lauren Hom](https://www.instagram.com/homsweethom/) likes to call them are [your secret weapon](https://homsweethom.leadpages.co/secret-weapon-side-project/) for getting paid for the type of work you want to create. Let’s hit on it a little more on how side projects will help you attract the kind of work you want to get paid for by telling you a bit about good friend Ben Hagarty, aka [BenRealVSWorld](http://www.benrealvsworld.com/). ## The Long Road to Getting Paid By Your Dream Job My friend Ben Hagarty has been creating music and playing with cameras since late junior high. This obsession has elevated him to a level 53 Wizard at producing amazing video content around music. Basically, I’m just saying he is a pro but getting to where he’s at now all started with side projects. His passion for making music, especially hip-hop, resulted in some side projects with one being his group called Skool’d. This project led to them opening up for some of the biggest names in the industry like [J.Cole](http://dreamville.com/), [Big KRIT](https://en.wikipedia.org/wiki/Big_K.R.I.T.), and [Timeflies](http://timefliesmusic.com/) just to name a few. His passion for video led to him always creating the content for the music they made. He made music video singles, weekly YouTube videos, promo and hype videos which allowed him to flex his video skills along the way. He learned early that consistency was key for building a reputation. Ben’s also big on quality. You could always find him studying other music videos, vlogs and countless tutorials on how he could improve upon what others were doing. Not everyone he worked with in his music projects shared the same vision as him so he created the side project identity of [BenRealVsWorld](http://www.benrealvsworld.com/) that could house all of his personal projects. He started building relationships and networking with others in the industry trying to get his foot in the door to pursue his solo writing and rap career. Creating videos and his love for music opened the doors of opportunity. He got a gig [shooting a SXSW festival](https://vimeo.com/126008494) and then got a chance to fly out to LA to shoot some behind the scenes footage for a Chris Brown project. From there he realized he needed to be in the middle of the action and took the risk of flying to LA to start his music career. To makes some money and build relationships, he fell into doing [more work](https://www.youtube.com/watch?v=HKErmFliQG0&feature=youtu.be&list=PLCy8VdB3cEnZu-ykeG3D38leAur4-xn7j) for [Chris Brown](http://www.chrisbrownworld.com/) which began building a name for himself for his video editing and content creation. This led to an opportunity to work with EA Sports for a Madden release which he got to work with [Antonio Brown](http://www.espn.com/nfl/player/_/id/13934/antonio-brown), [Rob Gronkowski](http://www.espn.com/nfl/player/_/id/13229/rob-gronkowski), [Von Miller](http://www.espn.com/nfl/player/_/id/13976/von-miller) and the rapper [Lil’ Dicky](https://www.youtube.com/user/LilDickyRap). Ben was hustling his ass off in LA making all of his Iowa family and friends proud. His hard work continued to pay off because the relationship he built from his SXSW gig landed him his biggest dream job / client yet. He was contacted by the TDE group to be Schoolboy Q’s main photographer and videographer on his worldwide [Blank Face Tour](https://www.youtube.com/watch?v=bpqRthbWcpE&feature=youtu.be). TDE is [Top Dawg Entertainment](http://www.tde.us/) which houses the talent of Q, [Kendrick Lamar](http://www.kendricklamar.com/), [Ab-Soul](https://en.wikipedia.org/wiki/Ab-Soul) and [Jay Rock](https://en.wikipedia.org/wiki/Jay_Rock) just to name a few. As the tour just wrapped up, it’s safe to say Ben killed it by catching praise from the likes of Macklemore and Tyler the Creator for his high-quality work. His vlog edits for Q dominated the huge hip-hop sites like [WorldStarHipHop.com](http://www.worldstarhiphop.com/videos/video.php?v=wshhW5rqh4r2o56f63mk) and he even did a [Reddit AMA](https://www.reddit.com/r/hiphopheads/comments/5gn7qn/im_ben_hagarty_schoolboy_qs/) takeover recently. If a dude from a small town in Iowa can start a side project and get paid off the work he loves to do, _why isn’t it possible for you_? ## Paying the Price to Get Paid I believe in one rule for building a successful side project: **You have to pay the price to get paid**. For Ben, it started with finding something he was passionate about and was good at. From there, it took research, deliberate practice, perseverance and the ability to believe in yourself even when things didn’t always break your way. Pursuing a side project isn’t all fun and games, **you have to pay to play**. However, when you slowly build momentum and see a few wins, you start realizing that you’re onto something. **Everything starts small and it grows by taking it one day at a time**. I repeat you grow by taking it one day at a time. Turning your side project into a paid dream job _isn’t_ a sprint—it is a **marathon and it’s all about pacing yourself**. Ben has been working on his craft well over 10 years. **Nothing happened overnight**. There were countless times he had to pull all-nighters to shoot, edit and meet deadlines. There were countless times of sleeping on floors, not making a lot of money and getting stressed out for him to finally get that first of many dream clients. **These things don’t happen overnight** as big rewards and wins **need to be earned**. People like Ben and all the other people you look up to in the creative industry understand that **you get back what you put in**. ## Attract the Work You Want to Get Paid For So what side project do you want to start? Do you want to be a successful hand lettering or visual artist with big clients? Do you want to run your own jewelry or clothing line? All of this starts with beginning a side project. Landing the dream job or the dream client happens by starting and sticking with it. Side projects are your opportunity to master a new skill or medium on **your own terms with no one handing down an agenda to follow**. Side projects allow you to attract the type of work you want to get paid to do. Side projects start with you. You have a fresh slate here in 2017 to get started, what’s holding you back? Next week’s episode we wrap up the series with the 3 ingredients for getting your side project exposure and attention. You don’t want to miss it! ### Key Takeaways - Pursuing a side project isn’t all fun and games, **you have to pay to play**. - **Everything starts small and it grows by taking it one day at a time**. - Turning your side project into a paid dream job _isn’t_ a sprint—it is a **marathon and it’s all about pacing yourself**. - **These things don’t happen overnight** as big rewards and wins **need to be earned**. - You have to pay the price in order to get paid. - **You get back what you put in.** Show Notes - Lauren Hom - [Side Projects: Your New Secret Weapon](https://homsweethom.leadpages.co/secret-weapon-side-project/) - [Ben's Website](http://www.BenRealVsWorld.com) - Ben's Instagram - [BenRealVsWorld](https://www.instagram.com/benrealvsworld/) - Ben's Twitter - [BenRealVsWorld](https://twitter.com/benrealvsworld) - Ben's Facebook - [BenRealVsWorld](http://Facebook.com/BenHagarty) - EA Sports Madden '17 Cuts - [https://www.youtube.com/watch?v=5tHF7C9sIK0&feature=youtu.be](https://www.youtube.com/watch?v=5tHF7C9sIK0&feature=youtu.be) - [https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be](https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be) - [https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be](https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be) - [Schoolboy Q's Blank Face Tour - Groovy Tony [Pt. 1 of 6]](https://www.youtube.com/watch?v=bpqRthbWcpE) ## Paying the Price to Get Paid How many times have you saw someone’s work and thought to yourself, “Man, I wish I could get paid to do something like that.” Did it cross your mind how could anyone know to hire you if you’re not exploring the type of work you want to be known for and better yet, get paid to do? This is your queue for starting a side project in 2017. Side projects as [Lauren Hom](https://www.instagram.com/homsweethom/) likes to call them are [your secret weapon](https://homsweethom.leadpages.co/secret-weapon-side-project/) for getting paid for the type of work you want to create. Let’s hit on it a little more on how side projects will help you attract the kind of work you want to get paid for by telling you a bit about good friend Ben Hagarty, aka [BenRealVSWorld](http://www.benrealvsworld.com/). ## The Long Road to Getting Paid By Your Dream Job My friend Ben Hagarty has been creating music and playing with cameras since late junior high. This obsession has elevated him to a level 53 Wizard at producing amazing video content around music. Basically, I’m just saying he is a pro but getting to where he’s at now all started with side projects. His passion for making music, especially hip-hop, resulted in some side projects with one being his group called Skool’d. This project led to them opening up for some of the biggest names in the industry like [J.Cole](http://dreamville.com/), [Big KRIT](https://en.wikipedia.org/wiki/Big_K.R.I.T.), and [Timeflies](http://timefliesmusic.com/) just to name a few. His passion for video led to him always creating the content for the music they made. He made music video singles, weekly YouTube videos, promo and hype videos which allowed him to flex his video skills along the way. He learned early that consistency was key for building a reputation. Ben’s also big on quality. You could always find him studying other music videos, vlogs and countless tutorials on how he could improve upon what others were doing. Not everyone he worked with in his music projects shared the same vision as him so he created the side project identity of [BenRealVsWorld](http://www.benrealvsworld.com/) that could house all of his personal projects. He started building relationships and networking with others in the industry trying to get his foot in the door to pursue his solo writing and rap career. Creating videos and his love for music opened the doors of opportunity. He got a gig [shooting a SXSW festival](https://vimeo.com/126008494) and then got a chance to fly out to LA to shoot some behind the scenes footage for a Chris Brown project. From there he realized he needed to be in the middle of the action and took the risk of flying to LA to start his music career. To makes some money and build relationships, he fell into doing [more work](https://www.youtube.com/watch?v=HKErmFliQG0&feature=youtu.be&list=PLCy8VdB3cEnZu-ykeG3D38leAur4-xn7j) for [Chris Brown](http://www.chrisbrownworld.com/) which began building a name for himself for his video editing and content creation. This led to an opportunity to work with EA Sports for a Madden release which he got to work with [Antonio Brown](http://www.espn.com/nfl/player/_/id/13934/antonio-brown), [Rob Gronkowski](http://www.espn.com/nfl/player/_/id/13229/rob-gronkowski), [Von Miller](http://www.espn.com/nfl/player/_/id/13976/von-miller) and the rapper [Lil’ Dicky](https://www.youtube.com/user/LilDickyRap). Ben was hustling his ass off in LA making all of his Iowa family and friends proud. His hard work continued to pay off because the relationship he built from his SXSW gig landed him his biggest dream job / client yet. He was contacted by the TDE group to be Schoolboy Q’s main photographer and videographer on his worldwide [Blank Face Tour](https://www.youtube.com/watch?v=bpqRthbWcpE&feature=youtu.be). TDE is [Top Dawg Entertainment](http://www.tde.us/) which houses the talent of Q, [Kendrick Lamar](http://www.kendricklamar.com/), [Ab-Soul](https://en.wikipedia.org/wiki/Ab-Soul) and [Jay Rock](https://en.wikipedia.org/wiki/Jay_Rock) just to name a few. As the tour just wrapped up, it’s safe to say Ben killed it by catching praise from the likes of Macklemore and Tyler the Creator for his high-quality work. His vlog edits for Q dominated the huge hip-hop sites like [WorldStarHipHop.com](http://www.worldstarhiphop.com/videos/video.php?v=wshhW5rqh4r2o56f63mk) and he even did a [Reddit AMA](https://www.reddit.com/r/hiphopheads/comments/5gn7qn/im_ben_hagarty_schoolboy_qs/) takeover recently. If a dude from a small town in Iowa can start a side project and get paid off the work he loves to do, _why isn’t it possible for you_? ## Paying the Price to Get Paid I believe in one rule for building a successful side project: **You have to pay the price to get paid**. For Ben, it started with finding something he was passionate about and was good at. From there, it took research, deliberate practice, perseverance and the ability to believe in yourself even when things didn’t always break your way. Pursuing a side project isn’t all fun and games, **you have to pay to play**. However, when you slowly build momentum and see a few wins, you start realizing that you’re onto something. **Everything starts small and it grows by taking it one day at a time**. I repeat you grow by taking it one day at a time. Turning your side project into a paid dream job _isn’t_ a sprint—it is a **marathon and it’s all about pacing yourself**. Ben has been working on his craft well over 10 years. **Nothing happened overnight**. There were countless times he had to pull all-nighters to shoot, edit and meet deadlines. There were countless times of sleeping on floors, not making a lot of money and getting stressed out for him to finally get that first of many dream clients. **These things don’t happen overnight** as big rewards and wins **need to be earned**. People like Ben and all the other people you look up to in the creative industry understand that **you get back what you put in**. ## Attract the Work You Want to Get Paid For So what side project do you want to start? Do you want to be a successful hand lettering or visual artist with big clients? Do you want to run your own jewelry or clothing line? All of this starts with beginning a side project. Landing the dream job or the dream client happens by starting and sticking with it. Side projects are your opportunity to master a new skill or medium on **your own terms with no one handing down an agenda to follow**. Side projects allow you to attract the type of work you want to get paid to do. Side projects start with you. You have a fresh slate here in 2017 to get started, what’s holding you back? Next week’s episode we wrap up the series with the 3 ingredients for getting your side project exposure and attention. You don’t want to miss it! ### Key Takeaways - Pursuing a side project isn’t all fun and games, **you have to pay to play**. - **Everything starts small and it grows by taking it one day at a time**. - Turning your side project into a paid dream job _isn’t_ a sprint—it is a **marathon and it’s all about pacing yourself**. - **These things don’t happen overnight** as big rewards and wins **need to be earned**. - You have to pay the price in order to get paid. - **You get back what you put in.** Show Notes - Lauren Hom - [Side Projects: Your New Secret Weapon](https://homsweethom.leadpages.co/secret-weapon-side-project/) - [Ben's Website](http://www.BenRealVsWorld.com) - Ben's Instagram - [BenRealVsWorld](https://www.instagram.com/benrealvsworld/) - Ben's Twitter - [BenRealVsWorld](https://twitter.com/benrealvsworld) - Ben's Facebook - [BenRealVsWorld](http://Facebook.com/BenHagarty) - EA Sports Madden '17 Cuts - [https://www.youtube.com/watch?v=5tHF7C9sIK0&feature=youtu.be](https://www.youtube.com/watch?v=5tHF7C9sIK0&feature=youtu.be) - [https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be](https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be) - [https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be](https://www.youtube.com/watch?v=1JGi3qQf35k&feature=youtu.be) - [Schoolboy Q's Blank Face Tour - Groovy Tony [Pt. 1 of 6]](https://www.youtube.com/watch?v=bpqRthbWcpE) creativity, benrealvsworld false full 23 b8c1b4c0b2ed5302de7763597944f10e (Pt. 1 of 3) Your Side Project Has Greater Creative Potential Than You Think This 3 part series of starting a side project is inspired by Lauren Hom's initiative of starting a side project in 2017. She has found massive success in her young career all from creating the type of work she wants to get to paid for with side projects. Her Side Projects: Your New Secret Weapon blog series along with a free mini email course are a great place for you to check out if you need some additional inspiration after this podcast series.

Would you believe me if I told you I have a friend who bought a Russian spacesuit on eBay and began photographing himself as just an everyday astronaut in public?

What if I told you this silly project is now becoming his full-time business pursuit?

The person I’m referring to is my local friend Tim Dodd and he is the creator of the Everyday Astronaut account on Instagram.

This was just a little experiment that exploded with creative potential.

I’ll get back to Tim later, but the point I’m trying to make is that you never know what side projects can turn into.

For example, Uber was a side project. The Tim Ferris Podcast was a side project. Perspective-Collective is an ongoing side project.

You get the picture.

This is the beginning of a 3 part series which covers the benefits to pursuing a side project in 2017:

  • Part 1: Start seeing your side project hobby as something with greater creative potential.
  • Part 2: Side projects allow you to attract the kind of work you want to get paid for.
  • Part 3: 3 ingredients for increasing exposure for your side project.

Let’s get started.

Indication of Future Creative Potential

I recently read a Medium article by Busy Building Things and it summed up perfectly how a side project should be perceived.

It states, “Side projects are much more than simply hobbies, they are indicators of what you are capable of building.”

My hobby used to be drawing which led me to creating the side project of Perspective-Collective in April of 2014. It started off with me just needing a name to house all the art I was cooking up.

The thought of calling this 'brand' Scotty Russell Graphics was sounding pretty douchey and I reluctantly went with Perspective-Collective (I wasn't a fan of this name at the time but I rolled with it).

What I didn’t realize is this new side project was providing me the platform to create whatever the hell I wanted. I had no idea it would grow like this.

Over 2.5 years, this side project has led me to:

  • blogging
  • public speaking
  • getting great interviews and features
  • getting great freelance
  • teaching workshops
  • starting my own Perspective Podcast
  • building relationships with creatives all over the world

During this span, I’ve been able to catch a glimpse of what I’m capable of building. I fully believe that I can turn this into my full-time dream job someday if I continue to push it.

It’s funny because it all starts with an idea but can rapidly change when you decide to act on it.

That little idea you’ve had swimming in your head could change your life.

Create Something Dope In Your Own Lane

My friend Chuck Means told me a phrase that he heard the other day that went along the lines of “Creating Something Dope In Your Own Lane.”

I’m a big advocate for pursuing your own creative path by doing work that resonates with you. If you’re creating work that you're enthusiastic about, then you are making dope work by your own standards.

No one else’s definition of “dope work” applies here.

Over time, if you consistently share this dope work, you’ll give others the opportunity to think it’s dope as well.

It’s easy to feel you have to follow the footsteps of other creatives. However, I encourage you to be inspired but stay in your lane because your creative DNA and story are unique.

Going back to Tim… I mean Everyday Astronaut. He matched his greatest strength / skillset (photography and space knowledge) with his greatest passion (outer space and dreams to become an astronaut) and started a little project that he thought was dope.

Note: I wrote a blog post series about finding your greatest strength, greatest passion and your sweet spot awhile back.

Clearly, he’s in his own lane because this is an insanely clever and refreshing idea.

He started by taking spectacular photos of himself in his space suit doing normal things non-astronaut individuals would be doing like washing the car.

He hit it hard for about two years and next thing you know he's been featured by:

  • Instagram
  • Reddit
  • Buzzfeed
  • etc.

I’d say he's gotten some solid indications that this side project has some great creative potential.

It’s now to the point where he is taking the risk of setting aside his successful wedding photography career so he can pursue this full-time. His goal is to begin speaking and teaching his knowledge of photography and space while maintaining his quirky character he created.

If this can happen for Tim, why can’t it happen for you?

What’s Your Side Project Idea?

What is something that you’re interested in pursuing?

As Gary Vee puts it, “What is it you wish you could do every day and get paid for?”

Stop seeing your side project as only a hobby when it could blossom into something much bigger.

If you want it bad enough, anything is possible.

2017 is here and you have a fresh opportunity to make it happen.

Next week’s Part 2 episode will hit on how side projects allow you to attract the kind of work you want to get paid for.

Key Takeaways

  • “Side projects are much more than simply hobbies, they are indicators of what you are capable of building.”
  • It all starts with an idea but can rapidly change when you decide to act on it.
  • That little idea you’ve had swimming in your head could change your life.
  • Pursue your own creative path by doing work that resonates with you.
  • By consistently sharing what you think is dope, you'll give enough opportunities for others to think it's dope as well.
  • Be inspired but stay in your lane because your creative DNA and story are unique.
    Show Notes
  • Lauren Hom - Side Projects: Your New Secret Weapon
  • Tim Dodd Photography
  • Everyday Astronaut Info
  • Everyday Astronaut Instagram
  • Busy Building Things 
  • Music by: Blookah
]]> Wed, 18 Jan 2017 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This 3 part series of starting a side project is inspired by Lauren Hom's initiative of starting a side project in 2017. She has found massive success in her young career all from creating the type of work she wants to get to paid for with side projects. Her Side Projects: Your New Secret Weapon blog series along with a free mini email course are a great place for you to check out if you need some additional inspiration after this podcast series.

Would you believe me if I told you I have a friend who bought a Russian spacesuit on eBay and began photographing himself as just an everyday astronaut in public?

What if I told you this silly project is now becoming his full-time business pursuit?

The person I’m referring to is my local friend Tim Dodd and he is the creator of the Everyday Astronaut account on Instagram.

This was just a little experiment that exploded with creative potential.

I’ll get back to Tim later, but the point I’m trying to make is that you never know what side projects can turn into.

For example, Uber was a side project. The Tim Ferris Podcast was a side project. Perspective-Collective is an ongoing side project.

You get the picture.

This is the beginning of a 3 part series which covers the benefits to pursuing a side project in 2017:

  • Part 1: Start seeing your side project hobby as something with greater creative potential.
  • Part 2: Side projects allow you to attract the kind of work you want to get paid for.
  • Part 3: 3 ingredients for increasing exposure for your side project.

Let’s get started.

Indication of Future Creative Potential

I recently read a Medium article by Busy Building Things and it summed up perfectly how a side project should be perceived.

It states, “Side projects are much more than simply hobbies, they are indicators of what you are capable of building.”

My hobby used to be drawing which led me to creating the side project of Perspective-Collective in April of 2014. It started off with me just needing a name to house all the art I was cooking up.

The thought of calling this 'brand' Scotty Russell Graphics was sounding pretty douchey and I reluctantly went with Perspective-Collective (I wasn't a fan of this name at the time but I rolled with it).

What I didn’t realize is this new side project was providing me the platform to create whatever the hell I wanted. I had no idea it would grow like this.

Over 2.5 years, this side project has led me to:

  • blogging
  • public speaking
  • getting great interviews and features
  • getting great freelance
  • teaching workshops
  • starting my own Perspective Podcast
  • building relationships with creatives all over the world

During this span, I’ve been able to catch a glimpse of what I’m capable of building. I fully believe that I can turn this into my full-time dream job someday if I continue to push it.

It’s funny because it all starts with an idea but can rapidly change when you decide to act on it.

That little idea you’ve had swimming in your head could change your life.

Create Something Dope In Your Own Lane

My friend Chuck Means told me a phrase that he heard the other day that went along the lines of “Creating Something Dope In Your Own Lane.”

I’m a big advocate for pursuing your own creative path by doing work that resonates with you. If you’re creating work that you're enthusiastic about, then you are making dope work by your own standards.

No one else’s definition of “dope work” applies here.

Over time, if you consistently share this dope work, you’ll give others the opportunity to think it’s dope as well.

It’s easy to feel you have to follow the footsteps of other creatives. However, I encourage you to be inspired but stay in your lane because your creative DNA and story are unique.

Going back to Tim… I mean Everyday Astronaut. He matched his greatest strength / skillset (photography and space knowledge) with his greatest passion (outer space and dreams to become an astronaut) and started a little project that he thought was dope.

Note: I wrote a blog post series about finding your greatest strength, greatest passion and your sweet spot awhile back.

Clearly, he’s in his own lane because this is an insanely clever and refreshing idea.

He started by taking spectacular photos of himself in his space suit doing normal things non-astronaut individuals would be doing like washing the car.

He hit it hard for about two years and next thing you know he's been featured by:

  • Instagram
  • Reddit
  • Buzzfeed
  • etc.

I’d say he's gotten some solid indications that this side project has some great creative potential.

It’s now to the point where he is taking the risk of setting aside his successful wedding photography career so he can pursue this full-time. His goal is to begin speaking and teaching his knowledge of photography and space while maintaining his quirky character he created.

If this can happen for Tim, why can’t it happen for you?

What’s Your Side Project Idea?

What is something that you’re interested in pursuing?

As Gary Vee puts it, “What is it you wish you could do every day and get paid for?”

Stop seeing your side project as only a hobby when it could blossom into something much bigger.

If you want it bad enough, anything is possible.

2017 is here and you have a fresh opportunity to make it happen.

Next week’s Part 2 episode will hit on how side projects allow you to attract the kind of work you want to get paid for.

Key Takeaways

  • “Side projects are much more than simply hobbies, they are indicators of what you are capable of building.”
  • It all starts with an idea but can rapidly change when you decide to act on it.
  • That little idea you’ve had swimming in your head could change your life.
  • Pursue your own creative path by doing work that resonates with you.
  • By consistently sharing what you think is dope, you'll give enough opportunities for others to think it's dope as well.
  • Be inspired but stay in your lane because your creative DNA and story are unique.
    Show Notes
  • Lauren Hom - Side Projects: Your New Secret Weapon
  • Tim Dodd Photography
  • Everyday Astronaut Info
  • Everyday Astronaut Instagram
  • Busy Building Things 
  • Music by: Blookah
]]> (Pt. 1 of 3) Your Side Project Has Greater Creative Potential Than You Think Scotty Russell | Perspective-Collective 00:12:51 This 3 part series of starting a side project is inspired by [Lauren Hom's](https://www.instagram.com/homsweethom/) initiative of starting a side project in 2017. She has found massive success in her young career all from creating the type of work she wants to get to paid for with side projects. Her [Side Projects: Your New Secret Weapon](http://Her%20Side%20Projects:%20Your%20New%20Secret%20Weapon) blog series along with a free mini email course are a great place for you to check out if you need some additional inspiration after this podcast series. - Would you believe me if I told you I have a friend who bought a Russian spacesuit on eBay and began photographing himself as just an everyday astronaut in public? What if I told you this silly project is now becoming his full-time business pursuit? The person I’m referring to is my local friend Tim Dodd and he is the creator of the [Everyday Astronaut](https://www.patreon.com/EverydayAstronaut) account on [Instagram](https://www.instagram.com/everydayastronaut/). This was just a little experiment that exploded with creative potential. I’ll get back to Tim later, but the point I’m trying to make is that you never know what side projects can turn into. For example, [Uber](https://www.uber.com/) was a side project. The [Tim Ferris Podcast](http://fourhourworkweek.com/podcast/) was a side project. Perspective-Collective is an ongoing side project. _You get the picture_. This is the beginning of a 3 part series which covers the benefits to pursuing a side project in 2017: - Part 1: Start seeing your side project hobby as something with greater creative potential. - Part 2: Side projects allow you to attract the kind of work you want to get paid for. - Part 3: 3 ingredients for increasing exposure for your side project. Let’s get started. ## Indication of Future Creative Potential I recently read a Medium article by [Busy Building Things](https://medium.com/busy-building-things/start-something-the-power-of-side-projects-648223f673af#.stszs2hlo) and it summed up perfectly how a side project should be perceived. It states, “Side projects are much more than simply hobbies, they are **indicators of what you are capable of building**.” My hobby used to be drawing which led me to creating the side project of Perspective-Collective in April of 2014. It started off with me just needing a name to house all the art I was cooking up. The thought of calling this 'brand' Scotty Russell Graphics was sounding pretty douchey and I reluctantly went with Perspective-Collective (I wasn't a fan of this name at the time but I rolled with it). What I didn’t realize is this new side project was providing me the platform to create whatever the hell I wanted. I had no idea it would grow like this. Over 2.5 years, this side project has led me to: - blogging - public speaking - getting great interviews and features - getting great freelance - teaching workshops - starting my own Perspective Podcast - building relationships with creatives all over the world During this span, I’ve been able to catch a glimpse of what I’m capable of building. I fully believe that I can turn this into my full-time dream job someday if I continue to push it. It’s funny because it all starts with an idea but can rapidly change when you **decide to act on it**. That little idea you’ve had swimming in your head **could change your life.** ## Create Something Dope In Your Own Lane My friend Chuck Means told me a phrase that he heard the other day that went along the lines of “Creating Something Dope In Your Own Lane.” I’m a big advocate for pursuing your own creative path by **doing work that resonates with you**. If you’re creating work that you're enthusiastic about, then you are making dope work by _your own standards_. No one else’s definition of “dope work” applies here. Over time, if you consistently share this dope work, **you’ll give others the opportunity to think it’s dope as well**. It’s easy to feel you have to follow the footsteps of other creatives. However, I encourage you to be inspired but stay in your lane because your creative DNA and story are _unique_. Going back to Tim… I mean Everyday Astronaut. He matched his greatest strength / skillset (photography and space knowledge) with his greatest passion (outer space and dreams to become an astronaut) and started a little project that he thought was dope. **Note:** I wrote a blog post series about finding your [greatest strength](http://perspective-collective.com/the-sweet-spot-how-to-find-your-strengths/), [greatest passion](http://perspective-collective.com/the-sweet-spot-finding-your-passion/) and [your sweet spot](http://perspective-collective.com/find-your-sweet-spot/) awhile back. ![Your Side Project Has Greater Potential Than You Think](http://perspective-collective.com/wp-content/uploads/2017/01/Screen-Shot-2017-01-12-at-8.31.04-AM.png) Clearly, he’s in his own lane because this is an insanely clever and refreshing idea. He started by taking spectacular photos of himself in his space suit doing normal things non-astronaut individuals would be doing like washing the car. He hit it hard for about two years and next thing you know he's been featured by: - Instagram - Reddit - Buzzfeed - etc. I’d say he's gotten some solid indications that this side project has some great creative potential. It’s now to the point where he is taking the risk of setting aside his successful wedding photography career so he can pursue this full-time. His goal is to begin speaking and teaching his knowledge of photography and space while maintaining his quirky character he created. If this can happen for Tim, _why can’t it happen for you?_ ## What’s Your Side Project Idea? What is something that you’re interested in pursuing? As [Gary Vee](https://www.garyvaynerchuk.com/) puts it, “What is it you wish you could do every day and get paid for?” Stop seeing your side project as only a hobby when it could blossom into something much bigger. If you want it bad enough, _anything is possible_. 2017 is here and you have a fresh opportunity to make it happen. Next week’s Part 2 episode will hit on how side projects allow you to attract the kind of work you want to get paid for. ### Key Takeaways - “Side projects are much more than simply hobbies, they are **indicators of what you are capable of building**.” - It all starts with an idea but can rapidly change when you **decide to act on it**. - That little idea you’ve had swimming in your head **could change your life.** - Pursue your own creative path by **doing work that resonates with you**. - By consistently sharing what you think is dope, you'll give enough opportunities for others to think it's dope as well. - Be inspired but stay in your lane because your creative DNA and story are _unique_. ### Show Notes - Lauren Hom - [Side Projects: Your New Secret Weapon](http://Her%20Side%20Projects:%20Your%20New%20Secret%20Weapon) - [Tim Dodd Photography](https://www.instagram.com/timdoddphotography/) - [Everyday Astronaut Info](https://www.patreon.com/EverydayAstronaut) - [Everyday Astronaut Instagram](https://www.instagram.com/everydayastronaut/) - [Busy Building Things](https://medium.com/busy-building-things/start-something-the-power-of-side-projects-648223f673af#.stszs2hlo) - Music by: [Blookah](https://soundcloud.com/blookah) This 3 part series of starting a side project is inspired by [Lauren Hom's](https://www.instagram.com/homsweethom/) initiative of starting a side project in 2017. She has found massive success in her young career all from creating the type of work she wants to get to paid for with side projects. Her [Side Projects: Your New Secret Weapon](http://Her%20Side%20Projects:%20Your%20New%20Secret%20Weapon) blog series along with a free mini email course are a great place for you to check out if you need some additional inspiration after this podcast series. - Would you believe me if I told you I have a friend who bought a Russian spacesuit on eBay and began photographing himself as just an everyday astronaut in public? What if I told you this silly project is now becoming his full-time business pursuit? The person I’m referring to is my local friend Tim Dodd and he is the creator of the [Everyday Astronaut](https://www.patreon.com/EverydayAstronaut) account on [Instagram](https://www.instagram.com/everydayastronaut/). This was just a little experiment that exploded with creative potential. I’ll get back to Tim later, but the point I’m trying to make is that you never know what side projects can turn into. For example, [Uber](https://www.uber.com/) was a side project. The [Tim Ferris Podcast](http://fourhourworkweek.com/podcast/) was a side project. Perspective-Collective is an ongoing side project. _You get the picture_. This is the beginning of a 3 part series which covers the benefits to pursuing a side project in 2017: - Part 1: Start seeing your side project hobby as something with greater creative potential. - Part 2: Side projects allow you to attract the kind of work you want to get paid for. - Part 3: 3 ingredients for increasing exposure for your side project. Let’s get started. ## Indication of Future Creative Potential I recently read a Medium article by [Busy Building Things](https://medium.com/busy-building-things/start-something-the-power-of-side-projects-648223f673af#.stszs2hlo) and it summed up perfectly how a side project should be perceived. It states, “Side projects are much more than simply hobbies, they are **indicators of what you are capable of building**.” My hobby used to be drawing which led me to creating the side project of Perspective-Collective in April of 2014. It started off with me just needing a name to house all the art I was cooking up. The thought of calling this 'brand' Scotty Russell Graphics was sounding pretty douchey and I reluctantly went with Perspective-Collective (I wasn't a fan of this name at the time but I rolled with it). What I didn’t realize is this new side project was providing me the platform to create whatever the hell I wanted. I had no idea it would grow like this. Over 2.5 years, this side project has led me to: - blogging - public speaking - getting great interviews and features - getting great freelance - teaching workshops - starting my own Perspective Podcast - building relationships with creatives all over the world During this span, I’ve been able to catch a glimpse of what I’m capable of building. I fully believe that I can turn this into my full-time dream job someday if I continue to push it. It’s funny because it all starts with an idea but can rapidly change when you **decide to act on it**. That little idea you’ve had swimming in your head **could change your life.** ## Create Something Dope In Your Own Lane My friend Chuck Means told me a phrase that he heard the other day that went along the lines of “Creating Something Dope In Your Own Lane.” I’m a big advocate for pursuing your own creative path by **doing work that resonates with you**. If you’re creating work that you're enthusiastic about, then you are making dope work by _your own standards_. No one else’s definition of “dope work” applies here. Over time, if you consistently share this dope work, **you’ll give others the opportunity to think it’s dope as well**. It’s easy to feel you have to follow the footsteps of other creatives. However, I encourage you to be inspired but stay in your lane because your creative DNA and story are _unique_. Going back to Tim… I mean Everyday Astronaut. He matched his greatest strength / skillset (photography and space knowledge) with his greatest passion (outer space and dreams to become an astronaut) and started a little project that he thought was dope. **Note:** I wrote a blog post series about finding your [greatest strength](http://perspective-collective.com/the-sweet-spot-how-to-find-your-strengths/), [greatest passion](http://perspective-collective.com/the-sweet-spot-finding-your-passion/) and [your sweet spot](http://perspective-collective.com/find-your-sweet-spot/) awhile back. ![Your Side Project Has Greater Potential Than You Think](http://perspective-collective.com/wp-content/uploads/2017/01/Screen-Shot-2017-01-12-at-8.31.04-AM.png) Clearly, he’s in his own lane because this is an insanely clever and refreshing idea. He started by taking spectacular photos of himself in his space suit doing normal things non-astronaut individuals would be doing like washing the car. He hit it hard for about two years and next thing you know he's been featured by: - Instagram - Reddit - Buzzfeed - etc. I’d say he's gotten some solid indications that this side project has some great creative potential. It’s now to the point where he is taking the risk of setting aside his successful wedding photography career so he can pursue this full-time. His goal is to begin speaking and teaching his knowledge of photography and space while maintaining his quirky character he created. If this can happen for Tim, _why can’t it happen for you?_ ## What’s Your Side Project Idea? What is something that you’re interested in pursuing? As [Gary Vee](https://www.garyvaynerchuk.com/) puts it, “What is it you wish you could do every day and get paid for?” Stop seeing your side project as only a hobby when it could blossom into something much bigger. If you want it bad enough, _anything is possible_. 2017 is here and you have a fresh opportunity to make it happen. Next week’s Part 2 episode will hit on how side projects allow you to attract the kind of work you want to get paid for. ### Key Takeaways - “Side projects are much more than simply hobbies, they are **indicators of what you are capable of building**.” - It all starts with an idea but can rapidly change when you **decide to act on it**. - That little idea you’ve had swimming in your head **could change your life.** - Pursue your own creative path by **doing work that resonates with you**. - By consistently sharing what you think is dope, you'll give enough opportunities for others to think it's dope as well. - Be inspired but stay in your lane because your creative DNA and story are _unique_. ### Show Notes - Lauren Hom - [Side Projects: Your New Secret Weapon](http://Her%20Side%20Projects:%20Your%20New%20Secret%20Weapon) - [Tim Dodd Photography](https://www.instagram.com/timdoddphotography/) - [Everyday Astronaut Info](https://www.patreon.com/EverydayAstronaut) - [Everyday Astronaut Instagram](https://www.instagram.com/everydayastronaut/) - [Busy Building Things](https://medium.com/busy-building-things/start-something-the-power-of-side-projects-648223f673af#.stszs2hlo) - Music by: [Blookah](https://soundcloud.com/blookah) false full 22 0c52a746d0fe0148eb1a186d71089e30 Your 2017 Creative Encouragement | Find the Light Within the Darkness It’s Hard to Appreciate the Good Without the Bad

Are you one of those people who is claiming 2016 to be one of the worst years yet?

This seems to be the overwhelming perspective judging by the media.

Yes, 2016 had some low points:

  • The presidential election
  • Aleppo
  • North Dakota Pipeline protest
  • Racism
  • Terror attacks
  • Celebrities passing away
  • Etc.

I could keep going and I’m sure you have a few things on your mind that sucked ass too.

However, what are some of the good things happened, specifically in your life?

If you reflect long enough I guarantee you could find some high points to balance out the rollercoaster year we’ve experienced.

I mentioned it in the previous episode 20 but it’s hard to appreciate the good without the bad.

Seeing the horrible things going on in the world like the suffering people of Aleppo should make you stop and appreciate every little thing that you take for granted.

How amazing is it to have a roof over your head?

How great is it to sleep without having bombs going off all around you?

How freaking lucky are you to have access to food and clean water?

See my point?

So ya, 2016 wasn’t the greatest but you have a choice of which lens you choose to see the world through.

Going into 2017, my message is to encourage you to find the light within the darkness. Appreciate when things are going right in your life as you can’t appreciate the good without the bad.

Negative Attracts Negative

I believe in the Law of Attraction and have watched it work many good and bad things in my life.

It boils down to the concept of “Like Attracts Like.”

When you focus on the negative, you’re going to attract more negativity in your life. Your mindset and the thoughts you vibrate into the world manifest more of what you’re thinking of.

Think about it; you wake up one morning and it feels like nothing is going right:

  • You slept in too late
  • You stub your toe getting out of bed
  • You speed to work because you’re running late
  • You honk and scream because everyone is driving too slow
  • You clock in late and it seems to be everyone else’s fault

After all this you think to yourself, “What’s next?” or “How could this get anything worse?” and the next thing you know your day is spiraling out of control.

Did you ever think that maybe you’re _doing this to yoursel_f with your mindset?

Seriously, this used to be me. I held a grudge against the world for the majority of my life and I self-sabotaged myself for a long time.

Imagine the kind of day you could have if you took a hit on the chin and chose to keep moving forward?

What would happen if you chose to see through an optimistic lens and appreciated the good whether it be small or large?

Positive Mindset & Gratitude

On the opposite end of the spectrum of “Like Attracts Like” you have positivity and gratitude.

Life is always going to throw you haymakers but why be in the mindset of constantly looking over your shoulder and waiting for the blow?

When you can find light in the dark times, you begin to appreciate the little things that go right.

It doesn’t always have to be something major like hitting the lottery for things to go right. Something as simple as someone complimenting you or opening the door for you can change someone’s day completely.

This can spark a whole chain reaction of positivity for someone if they choose to be in that mindset.

Positivity and gratitude allow you to find the light within the darkness.

Your 2017 Creative Encouragement

As I stated in the intro, there are times where finding the silver lining may not feel possible right away. I’m not telling you to be a positivity robot.

Be a human but also realize you choose how you see the world—everything is perception.

If the first thing you do in the morning when you wake up is spill your coffee, shake it off and be thankful you can afford to have it.

When you see negativity shining in your Facebook feed, don’t give into it and go to YouTube and watch some cat videos.

Appreciate the good and enjoy the creative process of your life.

Make 2017 your bitch and choose to find the light in the darkness.

Key Takeaways

  • When you focus on the negative, you’re going to attract more negativity in your life.
  • See the world through an optimistic lens and appreciate the good whether it be small or large.
  • When you can find light in the dark times, you begin to appreciate the little things that go right.
  • Silver linings may not always be evident immediately and that's okay, you're human.
    Show notes

Law of Attraction

Music: Blookah

]]> Wed, 28 Dec 2016 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ It’s Hard to Appreciate the Good Without the Bad

Are you one of those people who is claiming 2016 to be one of the worst years yet?

This seems to be the overwhelming perspective judging by the media.

Yes, 2016 had some low points:

  • The presidential election
  • Aleppo
  • North Dakota Pipeline protest
  • Racism
  • Terror attacks
  • Celebrities passing away
  • Etc.

I could keep going and I’m sure you have a few things on your mind that sucked ass too.

However, what are some of the good things happened, specifically in your life?

If you reflect long enough I guarantee you could find some high points to balance out the rollercoaster year we’ve experienced.

I mentioned it in the previous episode 20 but it’s hard to appreciate the good without the bad.

Seeing the horrible things going on in the world like the suffering people of Aleppo should make you stop and appreciate every little thing that you take for granted.

How amazing is it to have a roof over your head?

How great is it to sleep without having bombs going off all around you?

How freaking lucky are you to have access to food and clean water?

See my point?

So ya, 2016 wasn’t the greatest but you have a choice of which lens you choose to see the world through.

Going into 2017, my message is to encourage you to find the light within the darkness. Appreciate when things are going right in your life as you can’t appreciate the good without the bad.

Negative Attracts Negative

I believe in the Law of Attraction and have watched it work many good and bad things in my life.

It boils down to the concept of “Like Attracts Like.”

When you focus on the negative, you’re going to attract more negativity in your life. Your mindset and the thoughts you vibrate into the world manifest more of what you’re thinking of.

Think about it; you wake up one morning and it feels like nothing is going right:

  • You slept in too late
  • You stub your toe getting out of bed
  • You speed to work because you’re running late
  • You honk and scream because everyone is driving too slow
  • You clock in late and it seems to be everyone else’s fault

After all this you think to yourself, “What’s next?” or “How could this get anything worse?” and the next thing you know your day is spiraling out of control.

Did you ever think that maybe you’re _doing this to yoursel_f with your mindset?

Seriously, this used to be me. I held a grudge against the world for the majority of my life and I self-sabotaged myself for a long time.

Imagine the kind of day you could have if you took a hit on the chin and chose to keep moving forward?

What would happen if you chose to see through an optimistic lens and appreciated the good whether it be small or large?

Positive Mindset & Gratitude

On the opposite end of the spectrum of “Like Attracts Like” you have positivity and gratitude.

Life is always going to throw you haymakers but why be in the mindset of constantly looking over your shoulder and waiting for the blow?

When you can find light in the dark times, you begin to appreciate the little things that go right.

It doesn’t always have to be something major like hitting the lottery for things to go right. Something as simple as someone complimenting you or opening the door for you can change someone’s day completely.

This can spark a whole chain reaction of positivity for someone if they choose to be in that mindset.

Positivity and gratitude allow you to find the light within the darkness.

Your 2017 Creative Encouragement

As I stated in the intro, there are times where finding the silver lining may not feel possible right away. I’m not telling you to be a positivity robot.

Be a human but also realize you choose how you see the world—everything is perception.

If the first thing you do in the morning when you wake up is spill your coffee, shake it off and be thankful you can afford to have it.

When you see negativity shining in your Facebook feed, don’t give into it and go to YouTube and watch some cat videos.

Appreciate the good and enjoy the creative process of your life.

Make 2017 your bitch and choose to find the light in the darkness.

Key Takeaways

  • When you focus on the negative, you’re going to attract more negativity in your life.
  • See the world through an optimistic lens and appreciate the good whether it be small or large.
  • When you can find light in the dark times, you begin to appreciate the little things that go right.
  • Silver linings may not always be evident immediately and that's okay, you're human.
    Show notes

Law of Attraction

Music: Blookah

]]> Your 2017 Creative Encouragement | Find the Light Within the Darkness Scotty Russell | Perspective-Collective 00:12:31 ## It’s Hard to Appreciate the Good Without the Bad Are you one of those people who is claiming 2016 to be one of the _worst years yet_? This seems to be the overwhelming perspective judging by the media. Yes, 2016 had some low points: - The presidential election - Aleppo - North Dakota Pipeline protest - Racism - Terror attacks - Celebrities passing away - Etc. I could keep going and I’m sure you have a few things on your mind that sucked ass too. However, what are some of the good things happened, specifically in your life? If you reflect long enough I guarantee you could find some high points to balance out the rollercoaster year we’ve experienced. I mentioned it in the previous episode 20 but **it’s hard to appreciate the good without the bad**. Seeing the horrible things going on in the world like the suffering people of Aleppo should make you stop and appreciate every little thing that you take for granted. How _amazing_ is it to have a roof over your head? How _great_ is it to sleep without having bombs going off all around you? How freaking _lucky_ are you to have access to food and clean water? _See my point_? So ya, 2016 wasn’t the greatest but you have a choice of which lens you choose to see the world through. Going into 2017, my message is to encourage you to find the light within the darkness. Appreciate when things are going right in your life as you can’t appreciate the good without the bad. ## Negative Attracts Negative I believe in the [Law of Attraction](http://www.thelawofattraction.com/) and have watched it work many good and bad things in my life. It boils down to the concept of “Like Attracts Like.” When you focus on the negative, you’re going to **attract more negativity** in your life. Your mindset and the thoughts you vibrate into the world manifest more of what you’re thinking of. Think about it; you wake up one morning and it feels like nothing is going right: - You slept in too late - You stub your toe getting out of bed - You speed to work because you’re running late - You honk and scream because everyone is driving too slow - You clock in late and it seems to be everyone else’s fault After all this you think to yourself, “What’s next?” or “How could this get anything worse?” and the next thing you know your day is spiraling out of control. Did you ever think that maybe you’re _doing this to yoursel_f with your mindset? Seriously, this used to be me. I held a grudge against the world for the majority of my life and I self-sabotaged myself for a long time. Imagine the kind of day you could have if you took a hit on the chin and chose to _keep moving forward_? What would happen if you chose to see through an optimistic lens and appreciated the good whether it be small or large? ## Positive Mindset & Gratitude On the opposite end of the spectrum of “Like Attracts Like” you have positivity and gratitude. Life is always going to throw you haymakers but why be in the mindset of constantly looking over your shoulder and waiting for the blow? When you can find light in the dark times, you begin to appreciate the little things that go right. It doesn’t always have to be something major like hitting the lottery for things to go right. Something as simple as someone complimenting you or opening the door for you can change someone’s day completely. This can spark a whole chain reaction of positivity for someone if they choose to be in that mindset. Positivity and gratitude allow you to find the light within the darkness. ## Your 2017 Creative Encouragement As I stated in the intro, there are times where finding the silver lining may not feel possible right away. I’m not telling you to be a positivity robot. Be a human but also realize you choose how you see the world—everything is perception. If the first thing you do in the morning when you wake up is spill your coffee, shake it off and be thankful you can afford to have it. When you see negativity shining in your Facebook feed, don’t give into it and go to YouTube and watch some cat videos. Appreciate the good and enjoy the creative process of your life. Make 2017 your bitch and choose to find the light in the darkness. ### Key Takeaways - When you focus on the negative, you’re going to **attract more negativity** in your life. - See the world through an optimistic lens and appreciate the good whether it be small or large. - When you can find light in the dark times, you begin to appreciate the little things that go right. - Silver linings may not always be evident immediately and that's okay, you're _human_. ## Show notes [Law of Attraction](http://www.thelawofattraction.com/) Music: [Blookah](http://www.soundcloud.com/blookah) ## It’s Hard to Appreciate the Good Without the Bad Are you one of those people who is claiming 2016 to be one of the _worst years yet_? This seems to be the overwhelming perspective judging by the media. Yes, 2016 had some low points: - The presidential election - Aleppo - North Dakota Pipeline protest - Racism - Terror attacks - Celebrities passing away - Etc. I could keep going and I’m sure you have a few things on your mind that sucked ass too. However, what are some of the good things happened, specifically in your life? If you reflect long enough I guarantee you could find some high points to balance out the rollercoaster year we’ve experienced. I mentioned it in the previous episode 20 but **it’s hard to appreciate the good without the bad**. Seeing the horrible things going on in the world like the suffering people of Aleppo should make you stop and appreciate every little thing that you take for granted. How _amazing_ is it to have a roof over your head? How _great_ is it to sleep without having bombs going off all around you? How freaking _lucky_ are you to have access to food and clean water? _See my point_? So ya, 2016 wasn’t the greatest but you have a choice of which lens you choose to see the world through. Going into 2017, my message is to encourage you to find the light within the darkness. Appreciate when things are going right in your life as you can’t appreciate the good without the bad. ## Negative Attracts Negative I believe in the [Law of Attraction](http://www.thelawofattraction.com/) and have watched it work many good and bad things in my life. It boils down to the concept of “Like Attracts Like.” When you focus on the negative, you’re going to **attract more negativity** in your life. Your mindset and the thoughts you vibrate into the world manifest more of what you’re thinking of. Think about it; you wake up one morning and it feels like nothing is going right: - You slept in too late - You stub your toe getting out of bed - You speed to work because you’re running late - You honk and scream because everyone is driving too slow - You clock in late and it seems to be everyone else’s fault After all this you think to yourself, “What’s next?” or “How could this get anything worse?” and the next thing you know your day is spiraling out of control. Did you ever think that maybe you’re _doing this to yoursel_f with your mindset? Seriously, this used to be me. I held a grudge against the world for the majority of my life and I self-sabotaged myself for a long time. Imagine the kind of day you could have if you took a hit on the chin and chose to _keep moving forward_? What would happen if you chose to see through an optimistic lens and appreciated the good whether it be small or large? ## Positive Mindset & Gratitude On the opposite end of the spectrum of “Like Attracts Like” you have positivity and gratitude. Life is always going to throw you haymakers but why be in the mindset of constantly looking over your shoulder and waiting for the blow? When you can find light in the dark times, you begin to appreciate the little things that go right. It doesn’t always have to be something major like hitting the lottery for things to go right. Something as simple as someone complimenting you or opening the door for you can change someone’s day completely. This can spark a whole chain reaction of positivity for someone if they choose to be in that mindset. Positivity and gratitude allow you to find the light within the darkness. ## Your 2017 Creative Encouragement As I stated in the intro, there are times where finding the silver lining may not feel possible right away. I’m not telling you to be a positivity robot. Be a human but also realize you choose how you see the world—everything is perception. If the first thing you do in the morning when you wake up is spill your coffee, shake it off and be thankful you can afford to have it. When you see negativity shining in your Facebook feed, don’t give into it and go to YouTube and watch some cat videos. Appreciate the good and enjoy the creative process of your life. Make 2017 your bitch and choose to find the light in the darkness. ### Key Takeaways - When you focus on the negative, you’re going to **attract more negativity** in your life. - See the world through an optimistic lens and appreciate the good whether it be small or large. - When you can find light in the dark times, you begin to appreciate the little things that go right. - Silver linings may not always be evident immediately and that's okay, you're _human_. ## Show notes [Law of Attraction](http://www.thelawofattraction.com/) Music: [Blookah](http://www.soundcloud.com/blookah) true full 21 ce36d36fc05a4a09651eb4eb5536c86f Your Creative Life is One Big Experiment—Are You Getting Uncomfortable? 0

]]> Wed, 21 Dec 2016 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ 0

]]> Your Creative Life is One Big Experiment—Are You Getting Uncomfortable? Scotty Russell | Perspective-Collective 00:12:02 0 0 true full 20 8bf3aba8b3fedad9efa01337e7c38d99 Stop Reacting & Get More Done With This Underrated Productivity Tip My Nightly Ritual to Stop Reacting and Eat More Frogs

Taking a shot in the dark and guessing you’re someone who likes to get shit done.

I know for me, I get my jollies when I’m getting things crossed off my to-do list.

First things first, I’m definitely not claiming to be a productivity guru—I’m just a dude who’s trying to be more productive than busy.

I strictly want to share with you what’s been working for me as a creative … and of course what isn’t working.

What wasn’t working for me was winging it each day.

Whenever I go with the flow with no plan:

  • I feel like I’m reacting all day to things around me
  • I barely make any progress in a million direction
  • I make excuses for why I never have the time
  • I go to bed feeling like I got nothing done

Eventually, I stumbled across one little change that I began implementing before I went to bed at night: I started planning out the one main thing that needs to get done the next day to push me towards my goal(s).

This one main task is going to be called your frog. I’ll explain why in a second.

If you’re one to wing it each day and can relate to how I used to feel than seriously consider this underrated productivity tip.

Don't Eat Tadpoles Before Your Frog

Brian Tracy, the author of Eat That Frog, talks about keeping the most important task top of mind. That most important task is your frog and you must eat your frog first before you move to less important tadpole tasks.

When you’re winging it each day, you’re eating your tadpoles and possibly something completely unrelated first.

I hope this metaphor is making sense and I sincerely hope you’re visualizing eating frogs and tadpoles at the moment. :)

For me, I’m a one man army and wear a lot of hats in my business. There’s so much to do that I can’t go around guessing anymore as each day is a valuable opportunity to get to where I want to be quicker.

This applies to you too,

When you’re guessing each day, you’re reacting. If you’re reacting, you’re not fully focused on the main task.

Once I started planning out my frog the night before, I gained a ton of clarity and most importantly, I saw progress.

What is Your Frog?

My frogs tend to vary.

What makes my business go is writing, podcasting and drawing either for the podcast or for freelance.

When writing is the frog, I mind map my topic the night before so I can let my mind marinate on everything overnight. When I wake up, I know exactly what I need to do and there is no guessing… of course, this comes after coffee.

Without planning your frog the night before, you’re waking up and reacting. You can’t take action when you have to think about what you should be doing.

By planning your frog the night before:

  • you don’t have to guess what to attack the next day
  • you’ll accomplish more getting closer to your goals
  • you’ll quickly get more work down and find more free time

It’s all about creating a nightly habit so you can kick ass in your following day’s routine.

My Nightly Ritual

At 9pm every night, I have a reminder from my homegirl Siri set to notify me to ’plan out my next day.’

I go in my office or lay in my bed and write in my Passion Planner my 1, sometimes up to 3 frogs that need be eaten in order to move forward to the main goal (making Perspective-Collective a full-time business).

I go to bed shortly after and truly believe my mind is subconsciously planning for me so I can just wake up and do my thing.

If I showed up and got the main frog eaten, it was a successful day.

If there is more time in my schedule after eating the first frog, I know exactly the next frog that I need to devour.

Ready to Stop Reacting?

If you’re tired of winging it and going to bed each night feeling unaccomplished, try this one tip out.

What do you have to lose?

Each night, plan one thing that needs to be done the next day.

That’s it.

I’m not telling you to have to live by a strictly scheduled routine like I do each day. Hell, knocking out that one thing each day will not only help you get more done, but it’ll also give you more guiltless freedom in a day to do what you want.

Stop living a life of reacting every day.

Plan your frog the night before and I’m confident it’ll be your most underrated get shit done tactic in your daily routine.

Key Takeaways

  • Plan out the one main thing the night before that needs to be completed the next day.
  • Each day is a valuable opportunity to get to where you want to be quicker.
  • When you’re guessing each day, you’re reacting. If you’re reacting, you’re not fully focused on the main task.
  • You can’t take action when you have to think about what you should be doing.
    Show Notes
  • Shawn Blanc
  • Cal Newport - Deep Work (Book)
  • Passion Planner - (Use Name Scotty Russell and email Scotty.Russell1988@gmail.com for reference)
]]> Wed, 14 Dec 2016 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ My Nightly Ritual to Stop Reacting and Eat More Frogs

Taking a shot in the dark and guessing you’re someone who likes to get shit done.

I know for me, I get my jollies when I’m getting things crossed off my to-do list.

First things first, I’m definitely not claiming to be a productivity guru—I’m just a dude who’s trying to be more productive than busy.

I strictly want to share with you what’s been working for me as a creative … and of course what isn’t working.

What wasn’t working for me was winging it each day.

Whenever I go with the flow with no plan:

  • I feel like I’m reacting all day to things around me
  • I barely make any progress in a million direction
  • I make excuses for why I never have the time
  • I go to bed feeling like I got nothing done

Eventually, I stumbled across one little change that I began implementing before I went to bed at night: I started planning out the one main thing that needs to get done the next day to push me towards my goal(s).

This one main task is going to be called your frog. I’ll explain why in a second.

If you’re one to wing it each day and can relate to how I used to feel than seriously consider this underrated productivity tip.

Don't Eat Tadpoles Before Your Frog

Brian Tracy, the author of Eat That Frog, talks about keeping the most important task top of mind. That most important task is your frog and you must eat your frog first before you move to less important tadpole tasks.

When you’re winging it each day, you’re eating your tadpoles and possibly something completely unrelated first.

I hope this metaphor is making sense and I sincerely hope you’re visualizing eating frogs and tadpoles at the moment. :)

For me, I’m a one man army and wear a lot of hats in my business. There’s so much to do that I can’t go around guessing anymore as each day is a valuable opportunity to get to where I want to be quicker.

This applies to you too,

When you’re guessing each day, you’re reacting. If you’re reacting, you’re not fully focused on the main task.

Once I started planning out my frog the night before, I gained a ton of clarity and most importantly, I saw progress.

What is Your Frog?

My frogs tend to vary.

What makes my business go is writing, podcasting and drawing either for the podcast or for freelance.

When writing is the frog, I mind map my topic the night before so I can let my mind marinate on everything overnight. When I wake up, I know exactly what I need to do and there is no guessing… of course, this comes after coffee.

Without planning your frog the night before, you’re waking up and reacting. You can’t take action when you have to think about what you should be doing.

By planning your frog the night before:

  • you don’t have to guess what to attack the next day
  • you’ll accomplish more getting closer to your goals
  • you’ll quickly get more work down and find more free time

It’s all about creating a nightly habit so you can kick ass in your following day’s routine.

My Nightly Ritual

At 9pm every night, I have a reminder from my homegirl Siri set to notify me to ’plan out my next day.’

I go in my office or lay in my bed and write in my Passion Planner my 1, sometimes up to 3 frogs that need be eaten in order to move forward to the main goal (making Perspective-Collective a full-time business).

I go to bed shortly after and truly believe my mind is subconsciously planning for me so I can just wake up and do my thing.

If I showed up and got the main frog eaten, it was a successful day.

If there is more time in my schedule after eating the first frog, I know exactly the next frog that I need to devour.

Ready to Stop Reacting?

If you’re tired of winging it and going to bed each night feeling unaccomplished, try this one tip out.

What do you have to lose?

Each night, plan one thing that needs to be done the next day.

That’s it.

I’m not telling you to have to live by a strictly scheduled routine like I do each day. Hell, knocking out that one thing each day will not only help you get more done, but it’ll also give you more guiltless freedom in a day to do what you want.

Stop living a life of reacting every day.

Plan your frog the night before and I’m confident it’ll be your most underrated get shit done tactic in your daily routine.

Key Takeaways

  • Plan out the one main thing the night before that needs to be completed the next day.
  • Each day is a valuable opportunity to get to where you want to be quicker.
  • When you’re guessing each day, you’re reacting. If you’re reacting, you’re not fully focused on the main task.
  • You can’t take action when you have to think about what you should be doing.
    Show Notes
  • Shawn Blanc
  • Cal Newport - Deep Work (Book)
  • Passion Planner - (Use Name Scotty Russell and email Scotty.Russell1988@gmail.com for reference)
]]> Stop Reacting & Get More Done With This Underrated Productivity Tip Scotty Russell | Perspective-Collective 00:14:08 ## My Nightly Ritual to Stop Reacting and Eat More Frogs Taking a shot in the dark and guessing you’re someone who likes to get shit done. I know for me, I get my jollies when I’m getting things crossed off my to-do list. First things first, I’m definitely not claiming to be a productivity guru—I’m just a dude who’s trying to be **more productive than busy**. I strictly want to share with you what’s been working for me as a creative … and of course what isn’t working. What wasn’t working for me was winging it each day. Whenever I go with the flow with no plan: - I feel like I’m reacting all day to things around me - I barely make any progress in a million direction - I make excuses for why I never have the time - I go to bed feeling like I got nothing done Eventually, I stumbled across one little change that I began implementing before I went to bed at night: **I started planning out the one main thing that needs to get done the next day to push me towards my goal(s).** This one main task is going to be called your _frog_. I’ll explain why in a second. If you’re one to wing it each day and can relate to how I used to feel than seriously consider this underrated productivity tip. ## Don't Eat Tadpoles Before Your Frog Brian Tracy, the author of Eat That Frog, talks about keeping the most important task top of mind. That most important task is your frog and you must eat your frog first before you move to less important tadpole tasks. When you’re winging it each day, you’re eating your tadpoles and possibly something completely unrelated first. I hope this metaphor is making sense and I sincerely hope you’re visualizing eating frogs and tadpoles at the moment. :) For me, I’m a one man army and wear a lot of hats in my business. There’s so much to do that I can’t go around guessing anymore as each day is a **valuable opportunity** to get to where I want to be quicker. This applies to you too, When you’re guessing each day, **you’re reacting**. If you’re reacting, **you’re not fully focused on the main task**. Once I started planning out my frog the night before, I gained a ton of clarity and most importantly, I saw progress. ## What is Your Frog? My frogs tend to vary. What makes my business go is writing, podcasting and drawing either for the podcast or for freelance. When writing is the frog, I mind map my topic the night before so I can let my mind marinate on everything overnight. When I wake up, I know exactly what I need to do and there is no guessing… of course, this comes after coffee. Without planning your frog the night before, you’re waking up and reacting. **You can’t take action** when you have to think about what you should be doing. By planning your frog the night before: - you don’t have to guess what to attack the next day - you’ll accomplish more getting closer to your goals - you’ll quickly get more work down and find more free time It’s all about creating a nightly habit so you can kick ass in your following day’s routine. ## My Nightly Ritual At 9pm every night, I have a reminder from my homegirl Siri set to notify me to ’_plan out my next day_.’ I go in my office or lay in my bed and write in my [Passion Planner](http://www.passionplanner.com/) my 1, sometimes up to 3 frogs that need be eaten in order to move forward to the main goal (making Perspective-Collective a full-time business). I go to bed shortly after and truly believe my mind is subconsciously planning for me so I can just wake up and do my thing. If I showed up and got the main frog eaten, it was a successful day. If there is more time in my schedule after eating the first frog, I know exactly the next frog that I need to devour. ## Ready to Stop Reacting? If you’re tired of winging it and going to bed each night feeling unaccomplished, try this one tip out. _What do you have to lose?_ Each night, plan one thing that needs to be done the next day. _That’s it_. I’m not telling you to have to live by a strictly scheduled routine like I do each day. Hell, knocking out that one thing each day will not only help you get more done, but it’ll also give you more guiltless freedom in a day to do what you want. Stop living a life of reacting every day. Plan your frog the night before and I’m confident it’ll be your most underrated get shit done tactic in your daily routine. ### Key Takeaways - Plan out the _one main thing_ the **night before** that needs to be completed the next day. - Each day is a **valuable opportunity** to get to where you want to be quicker. - When you’re guessing each day, **you’re reacting**. If you’re reacting, **you’re not fully focused on the main task**. - **You can’t take action** when you have to think about what you should be doing. ### Show Notes - [Shawn Blanc](http://shawnblanc.net/) - Cal Newport - [Deep Work](http://amzn.to/2gzEpOy) (Book) - [Passion Planner](http://www.passionplanner.com/) - (Use Name Scotty Russell and email Scotty.Russell1988@gmail.com for reference) ## My Nightly Ritual to Stop Reacting and Eat More Frogs Taking a shot in the dark and guessing you’re someone who likes to get shit done. I know for me, I get my jollies when I’m getting things crossed off my to-do list. First things first, I’m definitely not claiming to be a productivity guru—I’m just a dude who’s trying to be **more productive than busy**. I strictly want to share with you what’s been working for me as a creative … and of course what isn’t working. What wasn’t working for me was winging it each day. Whenever I go with the flow with no plan: - I feel like I’m reacting all day to things around me - I barely make any progress in a million direction - I make excuses for why I never have the time - I go to bed feeling like I got nothing done Eventually, I stumbled across one little change that I began implementing before I went to bed at night: **I started planning out the one main thing that needs to get done the next day to push me towards my goal(s).** This one main task is going to be called your _frog_. I’ll explain why in a second. If you’re one to wing it each day and can relate to how I used to feel than seriously consider this underrated productivity tip. ## Don't Eat Tadpoles Before Your Frog Brian Tracy, the author of Eat That Frog, talks about keeping the most important task top of mind. That most important task is your frog and you must eat your frog first before you move to less important tadpole tasks. When you’re winging it each day, you’re eating your tadpoles and possibly something completely unrelated first. I hope this metaphor is making sense and I sincerely hope you’re visualizing eating frogs and tadpoles at the moment. :) For me, I’m a one man army and wear a lot of hats in my business. There’s so much to do that I can’t go around guessing anymore as each day is a **valuable opportunity** to get to where I want to be quicker. This applies to you too, When you’re guessing each day, **you’re reacting**. If you’re reacting, **you’re not fully focused on the main task**. Once I started planning out my frog the night before, I gained a ton of clarity and most importantly, I saw progress. ## What is Your Frog? My frogs tend to vary. What makes my business go is writing, podcasting and drawing either for the podcast or for freelance. When writing is the frog, I mind map my topic the night before so I can let my mind marinate on everything overnight. When I wake up, I know exactly what I need to do and there is no guessing… of course, this comes after coffee. Without planning your frog the night before, you’re waking up and reacting. **You can’t take action** when you have to think about what you should be doing. By planning your frog the night before: - you don’t have to guess what to attack the next day - you’ll accomplish more getting closer to your goals - you’ll quickly get more work down and find more free time It’s all about creating a nightly habit so you can kick ass in your following day’s routine. ## My Nightly Ritual At 9pm every night, I have a reminder from my homegirl Siri set to notify me to ’_plan out my next day_.’ I go in my office or lay in my bed and write in my [Passion Planner](http://www.passionplanner.com/) my 1, sometimes up to 3 frogs that need be eaten in order to move forward to the main goal (making Perspective-Collective a full-time business). I go to bed shortly after and truly believe my mind is subconsciously planning for me so I can just wake up and do my thing. If I showed up and got the main frog eaten, it was a successful day. If there is more time in my schedule after eating the first frog, I know exactly the next frog that I need to devour. ## Ready to Stop Reacting? If you’re tired of winging it and going to bed each night feeling unaccomplished, try this one tip out. _What do you have to lose?_ Each night, plan one thing that needs to be done the next day. _That’s it_. I’m not telling you to have to live by a strictly scheduled routine like I do each day. Hell, knocking out that one thing each day will not only help you get more done, but it’ll also give you more guiltless freedom in a day to do what you want. Stop living a life of reacting every day. Plan your frog the night before and I’m confident it’ll be your most underrated get shit done tactic in your daily routine. ### Key Takeaways - Plan out the _one main thing_ the **night before** that needs to be completed the next day. - Each day is a **valuable opportunity** to get to where you want to be quicker. - When you’re guessing each day, **you’re reacting**. If you’re reacting, **you’re not fully focused on the main task**. - **You can’t take action** when you have to think about what you should be doing. ### Show Notes - [Shawn Blanc](http://shawnblanc.net/) - Cal Newport - [Deep Work](http://amzn.to/2gzEpOy) (Book) - [Passion Planner](http://www.passionplanner.com/) - (Use Name Scotty Russell and email Scotty.Russell1988@gmail.com for reference) true full 19 9ee69885a685aba3c4948774d301f917 You're an Imposter and That's Okay—Here's Why Self-doubt used to be my best friend.

Hell, it still is as I continue to become more vulnerable and push my creative career forward.

Seriously, I feel like an imposter every day.

Why should someone take me seriously and why should someone care?

The imposter in me feeds me these objections:

  • You work a day job and am not a proven self-sufficient artist
  • You have student loan debt and no financial freedom
  • You don’t have prolific, big name clients*

It's really hard to not let this type of thinking bring me down. Yet at the same time, I realize that none of these things matter if I keep doing what I know and enjoy the most.

This episode is dedicated to showing you that you are not the only one facing an inner struggle each day.

I want to convince you that you are an imposter and that’s okay—it means you’re going in the right direction.

My Current Struggle

I’ll be honest; I’ve been in a brand identity crisis since about last year once I got heavy into blogging. Just when I think I have things figured out I begin doubting it all the next day.

One of my biggest struggles is how to position myself to the creative community and how to offer my services.

On one hand, I’m an artist / freelancer and my work is what got me any attention in the first place.

On the other hand, I feel I can serve a bigger purpose than just creating art—that’s where the blogging, speaking and podcasting manifested from.

With art, I’m extremely confident in my abilities compared to the boy years back who was terrified to share his work with anyone.

Confidence continues to build especially since taking up freelance again. I’m getting great clients who pay great because they know they are working with a specialist.

I'm a specialist because only I can do what I do best—it took a long time to realize this. Although people can and do rip my style and work, no one else can replicate the message and context I inject into it.

This applies to you too!

I’m good with this part of my brand. When I’m creating, I’m in the moment and feel the most alive. It’s truly the only time I’m not dwelling on the past or laser focused on what’s next in the future.

However, the doubt creeps in with the ‘influencer’ side of my brand for lack of better terms. By influencer, I’m essentially saying I am using different channels like writing and speaking instead of just art to encourage creatives.

I don’t understand why but I’ve been convinced I had to separate these two identities within my business.

I ask myself:

  • Can Perspective-Collective really house the artist / freelancer along with this influencer role?
  • Can I have an umbrella job titles that combines these both?

I realize I’m extremely over thinking things but this is a real pain point for me.

Practically every piece of creative motivational content I’ve produced since pursuing this path has made me cringe when I hit publish.

There is this element of feeling fake for many reasons:

  • I’ve lacked clarity on how to communicate what it is I do outside of art.
  • I’ve been filtering myself for the longest time trying not to offend people.
  • I’ve felt corny and hella cheesy with the majority of my messaging because I couldn’t be my true self.

These are just a few reasons.

I know I am more than art, but I don’t know how to communicate this.

I’ve been called a coach, influencer, consultant and mentor several occasions so I thought this is the route I needed to go.

I should probably use my audiences' language right?

I tried giving myself the title of “Creative Coach” or “Creative Mentor” and I died a little bit inside every time I called myself it publicly.

It just doesn’t feel right.

Sadly, since I have been speaking more at conferences, I’m terrified of my idols thinking I’m a corny piece of shit.

I don’t want to care what they think but damn, I really do care.

The imposter within me tears me apart day-by-day as I feel I’m proclaiming I’m something I’m not.

It screams, “Scotty, you’re a 28-year-old artist who has a day job. Why the hell should anyone take you serious with a title like Creative Mentor?”

Only recently have I been able to cope with this serious but not serious dilemma. It’s been through a quote I recently heard and being vocal about my problems with people like you.

Why It’s Okay to Be an Imposter

This past October I got the opportunity to hear Nathan Barry speak—let me tell you he has a fantastic presence on stage. His message of focusing on what works and dedicating yourself to it really stuck. However, there was a point he made that cut deep into my core.

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“If you feel like an imposter, you’re going in the right direction.”[/perfectpullquote]

[ctt template="2" link="DAVG0" via="no"]“If you feel like an imposter, you’re going in the right direction.” - @nathanbarry[/ctt]

I needed to hear this.

I needed to hear that even the juggernauts of the creative industry feel like imposters.

This is a normal feeling.

I repeat, this is a normal feeling.

I’m 28 years old and I’m not supposed to have everything figured out. Adversity and self-doubt are pre-requisites when pursuing your creative career.

This isn’t supposed to be easy, but it’s about showing up each day and figuring out what works and what doesn’t—and currently, me forcing myself to step into influencer role and titling myself as a ‘creative mentor’ just isn’t panning out.

[ctt template="2" link="DAVG0" via="no"]Adversity and self-doubt are pre-requisites when pursuing your creative career.[/ctt]

Be Comfortable With Your Identity

The day I picked up a pencil (or a crayon), I immediately became an artist.

When I’m buried in my grave, I will be an artist.

Right now in my life, I am an artist who does hand lettering and illustrations. I’m also just a fellow creative who is in your corner cheering you on to do great things with your work with my podcast.

If you want to call me a mentor or a coach, that’s cool. I’m not going to label myself that.

I can’t continue to force something that doesn’t feel right.

This will all happen in time.

I can’t force myself overnight to become the future version of myself I envision n 5–10 years. It doesn’t work that way.

As I share my struggles, I’d love to hear from you:

  • What are you struggling with right now?
  • Where do you feel like an imposter on your creative path?

Shoot me an email at Scotty@Perspective-Collective.com as I will read and respond.

I want you to realize you’re not alone and even the people you look up to deal with this.

Stop forcing something that doesn’t feel right. It’s important to follow your intuition and trust your gut.

If something feels off and it has for awhile, reevaluate things and find people who you can talk to.

It’s been huge for me to get this off my chest and I’m finding massive amounts of relief in sharing this with you.

So in conclusion, my name is Scotty Russell, and I’m an artist who does illustrations and hand lettering.

I’m also an imposter and that’s okay.

Key Takeaways:

  • You are not the only one facing an inner struggle each day.
  • If you feel like an imposter, you're going in the right direction.
  • No one else can replicate the message and personality you inject into your work.
  • Adversity and self-doubt are pre-requisites when pursuing your creative career.
  • Show up each day and figure out what works and what doesn't.
  • Trust your gut and stop forcing something that doesn't feel right.
    Show Notes:

Alex Blumberg - This American Life

Nathan Barry - Authority

.

]]> Wed, 7 Dec 2016 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Self-doubt used to be my best friend.

Hell, it still is as I continue to become more vulnerable and push my creative career forward.

Seriously, I feel like an imposter every day.

Why should someone take me seriously and why should someone care?

The imposter in me feeds me these objections:

  • You work a day job and am not a proven self-sufficient artist
  • You have student loan debt and no financial freedom
  • You don’t have prolific, big name clients*

It's really hard to not let this type of thinking bring me down. Yet at the same time, I realize that none of these things matter if I keep doing what I know and enjoy the most.

This episode is dedicated to showing you that you are not the only one facing an inner struggle each day.

I want to convince you that you are an imposter and that’s okay—it means you’re going in the right direction.

My Current Struggle

I’ll be honest; I’ve been in a brand identity crisis since about last year once I got heavy into blogging. Just when I think I have things figured out I begin doubting it all the next day.

One of my biggest struggles is how to position myself to the creative community and how to offer my services.

On one hand, I’m an artist / freelancer and my work is what got me any attention in the first place.

On the other hand, I feel I can serve a bigger purpose than just creating art—that’s where the blogging, speaking and podcasting manifested from.

With art, I’m extremely confident in my abilities compared to the boy years back who was terrified to share his work with anyone.

Confidence continues to build especially since taking up freelance again. I’m getting great clients who pay great because they know they are working with a specialist.

I'm a specialist because only I can do what I do best—it took a long time to realize this. Although people can and do rip my style and work, no one else can replicate the message and context I inject into it.

This applies to you too!

I’m good with this part of my brand. When I’m creating, I’m in the moment and feel the most alive. It’s truly the only time I’m not dwelling on the past or laser focused on what’s next in the future.

However, the doubt creeps in with the ‘influencer’ side of my brand for lack of better terms. By influencer, I’m essentially saying I am using different channels like writing and speaking instead of just art to encourage creatives.

I don’t understand why but I’ve been convinced I had to separate these two identities within my business.

I ask myself:

  • Can Perspective-Collective really house the artist / freelancer along with this influencer role?
  • Can I have an umbrella job titles that combines these both?

I realize I’m extremely over thinking things but this is a real pain point for me.

Practically every piece of creative motivational content I’ve produced since pursuing this path has made me cringe when I hit publish.

There is this element of feeling fake for many reasons:

  • I’ve lacked clarity on how to communicate what it is I do outside of art.
  • I’ve been filtering myself for the longest time trying not to offend people.
  • I’ve felt corny and hella cheesy with the majority of my messaging because I couldn’t be my true self.

These are just a few reasons.

I know I am more than art, but I don’t know how to communicate this.

I’ve been called a coach, influencer, consultant and mentor several occasions so I thought this is the route I needed to go.

I should probably use my audiences' language right?

I tried giving myself the title of “Creative Coach” or “Creative Mentor” and I died a little bit inside every time I called myself it publicly.

It just doesn’t feel right.

Sadly, since I have been speaking more at conferences, I’m terrified of my idols thinking I’m a corny piece of shit.

I don’t want to care what they think but damn, I really do care.

The imposter within me tears me apart day-by-day as I feel I’m proclaiming I’m something I’m not.

It screams, “Scotty, you’re a 28-year-old artist who has a day job. Why the hell should anyone take you serious with a title like Creative Mentor?”

Only recently have I been able to cope with this serious but not serious dilemma. It’s been through a quote I recently heard and being vocal about my problems with people like you.

Why It’s Okay to Be an Imposter

This past October I got the opportunity to hear Nathan Barry speak—let me tell you he has a fantastic presence on stage. His message of focusing on what works and dedicating yourself to it really stuck. However, there was a point he made that cut deep into my core.

[perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“If you feel like an imposter, you’re going in the right direction.”[/perfectpullquote]

[ctt template="2" link="DAVG0" via="no"]“If you feel like an imposter, you’re going in the right direction.” - @nathanbarry[/ctt]

I needed to hear this.

I needed to hear that even the juggernauts of the creative industry feel like imposters.

This is a normal feeling.

I repeat, this is a normal feeling.

I’m 28 years old and I’m not supposed to have everything figured out. Adversity and self-doubt are pre-requisites when pursuing your creative career.

This isn’t supposed to be easy, but it’s about showing up each day and figuring out what works and what doesn’t—and currently, me forcing myself to step into influencer role and titling myself as a ‘creative mentor’ just isn’t panning out.

[ctt template="2" link="DAVG0" via="no"]Adversity and self-doubt are pre-requisites when pursuing your creative career.[/ctt]

Be Comfortable With Your Identity

The day I picked up a pencil (or a crayon), I immediately became an artist.

When I’m buried in my grave, I will be an artist.

Right now in my life, I am an artist who does hand lettering and illustrations. I’m also just a fellow creative who is in your corner cheering you on to do great things with your work with my podcast.

If you want to call me a mentor or a coach, that’s cool. I’m not going to label myself that.

I can’t continue to force something that doesn’t feel right.

This will all happen in time.

I can’t force myself overnight to become the future version of myself I envision n 5–10 years. It doesn’t work that way.

As I share my struggles, I’d love to hear from you:

  • What are you struggling with right now?
  • Where do you feel like an imposter on your creative path?

Shoot me an email at Scotty@Perspective-Collective.com as I will read and respond.

I want you to realize you’re not alone and even the people you look up to deal with this.

Stop forcing something that doesn’t feel right. It’s important to follow your intuition and trust your gut.

If something feels off and it has for awhile, reevaluate things and find people who you can talk to.

It’s been huge for me to get this off my chest and I’m finding massive amounts of relief in sharing this with you.

So in conclusion, my name is Scotty Russell, and I’m an artist who does illustrations and hand lettering.

I’m also an imposter and that’s okay.

Key Takeaways:

  • You are not the only one facing an inner struggle each day.
  • If you feel like an imposter, you're going in the right direction.
  • No one else can replicate the message and personality you inject into your work.
  • Adversity and self-doubt are pre-requisites when pursuing your creative career.
  • Show up each day and figure out what works and what doesn't.
  • Trust your gut and stop forcing something that doesn't feel right.
    Show Notes:

Alex Blumberg - This American Life

Nathan Barry - Authority

.

]]> You're an Imposter and That's Okay—Here's Why Scotty Russell | Perspective-Collective 00:14:37 _Self-doubt used to be my best friend._ Hell, it still is as I continue to become more vulnerable and push my creative career forward. Seriously, I feel like an imposter _every day_. Why should someone take me seriously and _why should someone care_? The imposter in me feeds me these objections: - You work a day job and am not a proven self-sufficient artist - You have student loan debt and no financial freedom - You don’t have prolific, big name clients\* It's really hard to not let this type of thinking bring me down. Yet at the same time, I realize that none of these things matter if I keep doing **what I know and enjoy the most**. This episode is dedicated to showing you that you are **not the only one** facing an inner struggle each day. I want to convince you that you are an imposter and that’s okay—it means you’re going in the right direction. ## My Current Struggle I’ll be honest; I’ve been in a brand identity crisis since about last year once I got heavy into blogging. Just when I think I have things figured out I begin doubting it all the next day. One of my biggest struggles is how to position myself to the creative community and how to offer my services. On one hand, I’m an artist / freelancer and my work is what got me any attention in the first place. On the other hand, I feel I can serve a bigger purpose than just creating art—that’s where the blogging, speaking and podcasting manifested from. With art, I’m extremely confident in my abilities compared to the boy years back who was terrified to share his work with anyone. Confidence continues to build especially since taking up freelance again. I’m getting great clients who pay great because they know they are working with a specialist. I'm a specialist because **only I can do what I do best** —it took a long time to realize this. Although people can and do rip my style and work, no one else can replicate the message and context I inject into it. _This applies to you too!_ I’m good with this part of my brand. When I’m creating, I’m in the moment and feel the most alive. It’s truly the only time I’m not dwelling on the past or laser focused on what’s next in the future. However, the doubt creeps in with the ‘influencer’ side of my brand for lack of better terms. By influencer, I’m essentially saying I am using different channels like writing and speaking instead of just art to encourage creatives. I don’t understand why but I’ve been convinced I had to separate these two identities within my business. I ask myself: - _Can Perspective-Collective really house the artist / freelancer along with this influencer role?_ - _Can I have an umbrella job titles that combines these both?_ I realize I’m extremely over thinking things but this is a real pain point for me. Practically every piece of creative motivational content I’ve produced since pursuing this path has made me cringe when I hit publish. There is this element of feeling fake for many reasons: - I’ve lacked clarity on how to communicate what it is I do outside of art. - I’ve been filtering myself for the longest time trying not to offend people. - I’ve felt corny and hella cheesy with the majority of my messaging because I couldn’t be my true self. These are just a few reasons. I know I am more than art, but I don’t know how to communicate this. I’ve been called a coach, influencer, consultant and mentor several occasions so I thought this is the route I needed to go. _I should probably use my audiences' language right?_ I tried giving myself the title of “Creative Coach” or “Creative Mentor” and I died a little bit inside every time I called myself it publicly. It just doesn’t feel right. Sadly, since I have been speaking more at conferences, I’m terrified of my idols thinking I’m a corny piece of shit. I don’t want to care what they think but damn, I really do care. The imposter within me tears me apart day-by-day as I feel I’m proclaiming I’m something I’m not. It screams, “Scotty, you’re a 28-year-old artist who has a day job. Why the hell should anyone take you serious with a title like Creative Mentor?” Only recently have I been able to cope with this serious but not serious dilemma. It’s been through a quote I recently heard and being vocal about my problems with people like you. ## Why It’s Okay to Be an Imposter This past October I got the opportunity to hear [Nathan Barry](http://nathanbarry.com/) speak—let me tell you he has a fantastic presence on stage. His message of focusing on what works and dedicating yourself to it really stuck. However, there was a point he made that cut deep into my core. [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“If you feel like an imposter, you’re going in the right direction.”[/perfectpullquote] [ctt template="2" link="DAVG0" via="no"]“If you feel like an imposter, you’re going in the right direction.” - @nathanbarry[/ctt] I needed to hear this. I needed to hear that even the juggernauts of the creative industry feel like imposters. _This is a normal feeling_. I repeat, **this is a normal feeling**. I’m 28 years old and I’m not supposed to have everything figured out. _Adversity_ and _self-doubt_ are **pre-requisites when pursuing your creative career**. This isn’t supposed to be easy, but it’s about showing up each day and figuring out what works and what doesn’t—and currently, me forcing myself to step into _influencer_ role and titling myself as a ‘creative mentor’ just isn’t panning out. [ctt template="2" link="DAVG0" via="no"]_Adversity_ and _self-doubt_ are **pre-requisites when pursuing your creative career**.[/ctt] ## Be Comfortable With Your Identity The day I picked up a pencil (or a crayon), I immediately became an artist. When I’m buried in my grave, I will be an artist. Right now in my life, I am an artist who does hand lettering and illustrations. I’m also just a fellow creative who is in your corner cheering you on to do great things with your work with my [podcast](http://perspectivepodcast.com). If you want to call me a mentor or a coach, that’s cool. I’m not going to label myself that. I can’t continue to force something that doesn’t feel right. _This will all happen in time_. I can’t force myself overnight to become the future version of myself I envision n 5–10 years. It doesn’t work that way. As I share my struggles, I’d love to hear from you: - _What are you struggling with right now_? - _Where do you feel like an imposter on your creative path_? Shoot me an email at [Scotty@Perspective-Collective.com](mailto:Scotty@Perspective-Collective.com) as I will read and respond. I want you to realize you’re not alone and even the people you look up to deal with this. Stop forcing something that doesn’t feel right. It’s important to follow your intuition and trust your gut. If something feels off and it has for awhile, reevaluate things and find people who you can talk to. It’s been huge for me to get this off my chest and I’m finding massive amounts of relief in sharing this with you. So in conclusion, my name is Scotty Russell, and I’m an artist who does illustrations and hand lettering. I’m also an imposter and _that’s okay_. ### Key Takeaways: - You are **not the only one** facing an inner struggle each day. - If you feel like an imposter, **you're going in the right direction.** - _No one_ else can replicate the message and personality you inject into your work. - _Adversity_ and _self-doubt_ are **pre-requisites when pursuing your creative career**. - Show up each day and figure out what works and what doesn't. - **Trust your gut** and stop forcing something that doesn't feel right. ### Show Notes: Alex Blumberg - [This American Life](https://www.thisamericanlife.org/podcast) Nathan Barry - [Authority](http://amzn.to/2gVTTgR) . _Self-doubt used to be my best friend._ Hell, it still is as I continue to become more vulnerable and push my creative career forward. Seriously, I feel like an imposter _every day_. Why should someone take me seriously and _why should someone care_? The imposter in me feeds me these objections: - You work a day job and am not a proven self-sufficient artist - You have student loan debt and no financial freedom - You don’t have prolific, big name clients\* It's really hard to not let this type of thinking bring me down. Yet at the same time, I realize that none of these things matter if I keep doing **what I know and enjoy the most**. This episode is dedicated to showing you that you are **not the only one** facing an inner struggle each day. I want to convince you that you are an imposter and that’s okay—it means you’re going in the right direction. ## My Current Struggle I’ll be honest; I’ve been in a brand identity crisis since about last year once I got heavy into blogging. Just when I think I have things figured out I begin doubting it all the next day. One of my biggest struggles is how to position myself to the creative community and how to offer my services. On one hand, I’m an artist / freelancer and my work is what got me any attention in the first place. On the other hand, I feel I can serve a bigger purpose than just creating art—that’s where the blogging, speaking and podcasting manifested from. With art, I’m extremely confident in my abilities compared to the boy years back who was terrified to share his work with anyone. Confidence continues to build especially since taking up freelance again. I’m getting great clients who pay great because they know they are working with a specialist. I'm a specialist because **only I can do what I do best** —it took a long time to realize this. Although people can and do rip my style and work, no one else can replicate the message and context I inject into it. _This applies to you too!_ I’m good with this part of my brand. When I’m creating, I’m in the moment and feel the most alive. It’s truly the only time I’m not dwelling on the past or laser focused on what’s next in the future. However, the doubt creeps in with the ‘influencer’ side of my brand for lack of better terms. By influencer, I’m essentially saying I am using different channels like writing and speaking instead of just art to encourage creatives. I don’t understand why but I’ve been convinced I had to separate these two identities within my business. I ask myself: - _Can Perspective-Collective really house the artist / freelancer along with this influencer role?_ - _Can I have an umbrella job titles that combines these both?_ I realize I’m extremely over thinking things but this is a real pain point for me. Practically every piece of creative motivational content I’ve produced since pursuing this path has made me cringe when I hit publish. There is this element of feeling fake for many reasons: - I’ve lacked clarity on how to communicate what it is I do outside of art. - I’ve been filtering myself for the longest time trying not to offend people. - I’ve felt corny and hella cheesy with the majority of my messaging because I couldn’t be my true self. These are just a few reasons. I know I am more than art, but I don’t know how to communicate this. I’ve been called a coach, influencer, consultant and mentor several occasions so I thought this is the route I needed to go. _I should probably use my audiences' language right?_ I tried giving myself the title of “Creative Coach” or “Creative Mentor” and I died a little bit inside every time I called myself it publicly. It just doesn’t feel right. Sadly, since I have been speaking more at conferences, I’m terrified of my idols thinking I’m a corny piece of shit. I don’t want to care what they think but damn, I really do care. The imposter within me tears me apart day-by-day as I feel I’m proclaiming I’m something I’m not. It screams, “Scotty, you’re a 28-year-old artist who has a day job. Why the hell should anyone take you serious with a title like Creative Mentor?” Only recently have I been able to cope with this serious but not serious dilemma. It’s been through a quote I recently heard and being vocal about my problems with people like you. ## Why It’s Okay to Be an Imposter This past October I got the opportunity to hear [Nathan Barry](http://nathanbarry.com/) speak—let me tell you he has a fantastic presence on stage. His message of focusing on what works and dedicating yourself to it really stuck. However, there was a point he made that cut deep into my core. [perfectpullquote align="full" cite="" link="" color="1c1c1c" class="" size="32"]“If you feel like an imposter, you’re going in the right direction.”[/perfectpullquote] [ctt template="2" link="DAVG0" via="no"]“If you feel like an imposter, you’re going in the right direction.” - @nathanbarry[/ctt] I needed to hear this. I needed to hear that even the juggernauts of the creative industry feel like imposters. _This is a normal feeling_. I repeat, **this is a normal feeling**. I’m 28 years old and I’m not supposed to have everything figured out. _Adversity_ and _self-doubt_ are **pre-requisites when pursuing your creative career**. This isn’t supposed to be easy, but it’s about showing up each day and figuring out what works and what doesn’t—and currently, me forcing myself to step into _influencer_ role and titling myself as a ‘creative mentor’ just isn’t panning out. [ctt template="2" link="DAVG0" via="no"]_Adversity_ and _self-doubt_ are **pre-requisites when pursuing your creative career**.[/ctt] ## Be Comfortable With Your Identity The day I picked up a pencil (or a crayon), I immediately became an artist. When I’m buried in my grave, I will be an artist. Right now in my life, I am an artist who does hand lettering and illustrations. I’m also just a fellow creative who is in your corner cheering you on to do great things with your work with my [podcast](http://perspectivepodcast.com). If you want to call me a mentor or a coach, that’s cool. I’m not going to label myself that. I can’t continue to force something that doesn’t feel right. _This will all happen in time_. I can’t force myself overnight to become the future version of myself I envision n 5–10 years. It doesn’t work that way. As I share my struggles, I’d love to hear from you: - _What are you struggling with right now_? - _Where do you feel like an imposter on your creative path_? Shoot me an email at [Scotty@Perspective-Collective.com](mailto:Scotty@Perspective-Collective.com) as I will read and respond. I want you to realize you’re not alone and even the people you look up to deal with this. Stop forcing something that doesn’t feel right. It’s important to follow your intuition and trust your gut. If something feels off and it has for awhile, reevaluate things and find people who you can talk to. It’s been huge for me to get this off my chest and I’m finding massive amounts of relief in sharing this with you. So in conclusion, my name is Scotty Russell, and I’m an artist who does illustrations and hand lettering. I’m also an imposter and _that’s okay_. ### Key Takeaways: - You are **not the only one** facing an inner struggle each day. - If you feel like an imposter, **you're going in the right direction.** - _No one_ else can replicate the message and personality you inject into your work. - _Adversity_ and _self-doubt_ are **pre-requisites when pursuing your creative career**. - Show up each day and figure out what works and what doesn't. - **Trust your gut** and stop forcing something that doesn't feel right. ### Show Notes: Alex Blumberg - [This American Life](https://www.thisamericanlife.org/podcast) Nathan Barry - [Authority](http://amzn.to/2gVTTgR) . true full 18 ddee4f171533489186e582e7f5a98306 11 Life Lessons Learned From Loving Pizza Notify the Universe and Show the Work You Want to Get

I can remember way back during the bowl cut and JNCO days as a kid and how lit Friday nights were. I’d lounge on the couch watching TGIF and have a whole frozen pizza to myself.

Ya, those were the good days. It sparked my obsession with pizza because I grew up picky with a small desire to try other foods.

Don’t get me wrong, a frozen pizza is still a delight, but I’ve graduated to delivery and I’m not talking Digiorno.

I’ve been doing little pizza doodles forever yet I never really started sharing them till the past few years. I’m learning to embrace this little quirk of mine because:

  1. it reminds me that I don’t always have to take myself so seriously
  2. it reminds me to have fun and constantly experiment

While the context behind this seems random, I assure you there is a point to this all.

I recently came across this sweet Dominoes Pizza box design. The craft and attention to detail blew my mind. You would’ve thought this $10 Large 3 Topping Take Out only pizza would’ve cost like $40!

It’s crazy the subjective value art can bring to something and I want the opportunity to do this.

Seeing this pizza box inspired me to create this type of subjective value for a brand.

This is where I’m getting to my point.

How would anyone know to hire me for a custom pizza box design if I don’t show this in my artwork?

I’m a huge advocate for showing the work you want to attract and be known for. I put my money where my mouth is and went on Amazon and purchased 50 pizza boxes to get to work (I’d like to thank Terence Tang of Tinlun Studio for the idea).

This episode is me shouting to the universe what kind of work I want to attract. It may not happen immediately, but if I continue to show how much fun I have in creating clever pizza art, I have no doubt over time it will be seen by the right person who will give me that chance.

Who knows, maybe I’ll even get paid in free pizza for life?

Without further ado, here are 11 life lessons learned from loving pizza.

Fair warning, these can get pretty cheesy. Pun intended.

1. You can’t make everyone happy, you are not pizza

Stop focusing on seeking everyone’s validation. It’s impossible to please everyone and have everyone like your work.

Put out work you’re enthusiastic about and the right people will resonate.

2. Pizza always has my back Life is full of highs and lows. During the lows, it’s important that you have people around you who have your back.

Surround yourself with people of high character and who aren’t assholes. It doesn’t have to be pizza.

3. Don’t step on my pizza Everything holds something of value to someone. Just because you don’t like it doesn’t mean you can’t accept them and what they like.

And for the love of everything good in life, don’t disrespect someone and step on their pizza.

4. Slice life It’s hard to believe that life isn’t all about pizza, but I’m a strong believer in having something you’re passionate and driven about in life.

What purpose are you fulfilling?

Where can you bring value to yours and someone else's life?

5. Pizza on my mind all the time I don’t know about you but when I have a good idea or riding a lot of momentum in life, I have a hard time turning my mind off.

When you have that one thing you can’t stop thinking about, I feel it’s your intuition giving you an internal pull in the direction you’re supposed to go.

Trust your gut, even if you ate too much pizza.

6. I will draw for pizza

I desperately want you to understand that it’s possible to generate an income doing what you enjoy the most.

For me, this is drawing and I never in a million years would’ve thought it was possible to make a living off it.

It’s possible and you are capable and I’m determined to show you.

7. Little slice of heaven Plain and simple—enjoy the little things in life.

Whether you found a dollar bill on the ground or have a delightful frozen Jacks pizza all to yourself—showing gratitude for the little things in life makes life a lot more enjoyable.

8. Pizza is life Life is all about you, yet it’s not all about you.

First off, I believe you can only help others if you take care of yourself first.

Secondly, I believe we exist to serve others and make a difference.

Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you.

It’s called Karma.

9. Pizza lovers unite After experiencing being in the middle of a flood back in September, I was blown away to see how the community rallied and bonded together.

We weren’t born to build barriers and divide due to religion, political views or race. Underlying all of that crap is timeless principles and the ability to love one another.

We are all team human in the end.

10. You wanna pizza me? I grew up biting my tongue when I felt I had something important to speak out about. It spawned from my desire to please everyone and to avoid confrontation.

The person I am striving to become realizes at times you have to speak out and fight for what you believe in—no matter if it creates uncomfortable situations.

At least at the end of the day, you can sleep knowing that you spoke what was on your mind.

11. I hate when people steal my pizza I’ve stolen things in the past and I feel like a dick for doing it.

I’ve lost respect for myself even if it was over petty things like taking someone else’s Bud Light out of their cooler during a tailgate party.

These things still haunt me and I’ve spent years trying to redeem myself for it.

Everything in life must be earned and it’s a crude act taking something that isn’t yours that you didn’t invest precious time in your life to deserve.

Show the Work You Want to Get

What is it that you urge to do but think it’s impossible?

If you’re a skater and want to make art for a big time skating brand, you should be blowing up your social feed with amazing skate deck art and tagging / using every hashtag with every brand.

The universe can’t deliver you the job of your dreams if you’re not actively showing it that you’re wanting it.

Your dream isn’t going to be delivered to your front door like a hot, piping pizza. You have to put in the work and show the work you want to get.

Who knows what will come out of this episode or all these pizza drawings? At least I’m being intentional and having a blast doing something I love and that I feel I’m good at.

Showing the work you want combined with the following 11 life lessons is sure to get you to a point where you will be fulfilled by doing great work for great people…….and filled with a full stomach.

It will never happen by wishing and not doing.

Key Takeaways

  • Art can bring massive amounts of subjective value to something
  • Show the kind of work you want to get and attract.
  • Be enthusiastic about the work you’re putting out.
  • Let the universe know that this is the type of work you’re wanting back in return.
  • No one is going to know you are passionate about doing this type of work if you don’t let it be known.
  • Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you.
]]> Fri, 25 Nov 2016 21:35:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Notify the Universe and Show the Work You Want to Get

I can remember way back during the bowl cut and JNCO days as a kid and how lit Friday nights were. I’d lounge on the couch watching TGIF and have a whole frozen pizza to myself.

Ya, those were the good days. It sparked my obsession with pizza because I grew up picky with a small desire to try other foods.

Don’t get me wrong, a frozen pizza is still a delight, but I’ve graduated to delivery and I’m not talking Digiorno.

I’ve been doing little pizza doodles forever yet I never really started sharing them till the past few years. I’m learning to embrace this little quirk of mine because:

  1. it reminds me that I don’t always have to take myself so seriously
  2. it reminds me to have fun and constantly experiment

While the context behind this seems random, I assure you there is a point to this all.

I recently came across this sweet Dominoes Pizza box design. The craft and attention to detail blew my mind. You would’ve thought this $10 Large 3 Topping Take Out only pizza would’ve cost like $40!

It’s crazy the subjective value art can bring to something and I want the opportunity to do this.

Seeing this pizza box inspired me to create this type of subjective value for a brand.

This is where I’m getting to my point.

How would anyone know to hire me for a custom pizza box design if I don’t show this in my artwork?

I’m a huge advocate for showing the work you want to attract and be known for. I put my money where my mouth is and went on Amazon and purchased 50 pizza boxes to get to work (I’d like to thank Terence Tang of Tinlun Studio for the idea).

This episode is me shouting to the universe what kind of work I want to attract. It may not happen immediately, but if I continue to show how much fun I have in creating clever pizza art, I have no doubt over time it will be seen by the right person who will give me that chance.

Who knows, maybe I’ll even get paid in free pizza for life?

Without further ado, here are 11 life lessons learned from loving pizza.

Fair warning, these can get pretty cheesy. Pun intended.

1. You can’t make everyone happy, you are not pizza

Stop focusing on seeking everyone’s validation. It’s impossible to please everyone and have everyone like your work.

Put out work you’re enthusiastic about and the right people will resonate.

2. Pizza always has my back Life is full of highs and lows. During the lows, it’s important that you have people around you who have your back.

Surround yourself with people of high character and who aren’t assholes. It doesn’t have to be pizza.

3. Don’t step on my pizza Everything holds something of value to someone. Just because you don’t like it doesn’t mean you can’t accept them and what they like.

And for the love of everything good in life, don’t disrespect someone and step on their pizza.

4. Slice life It’s hard to believe that life isn’t all about pizza, but I’m a strong believer in having something you’re passionate and driven about in life.

What purpose are you fulfilling?

Where can you bring value to yours and someone else's life?

5. Pizza on my mind all the time I don’t know about you but when I have a good idea or riding a lot of momentum in life, I have a hard time turning my mind off.

When you have that one thing you can’t stop thinking about, I feel it’s your intuition giving you an internal pull in the direction you’re supposed to go.

Trust your gut, even if you ate too much pizza.

6. I will draw for pizza

I desperately want you to understand that it’s possible to generate an income doing what you enjoy the most.

For me, this is drawing and I never in a million years would’ve thought it was possible to make a living off it.

It’s possible and you are capable and I’m determined to show you.

7. Little slice of heaven Plain and simple—enjoy the little things in life.

Whether you found a dollar bill on the ground or have a delightful frozen Jacks pizza all to yourself—showing gratitude for the little things in life makes life a lot more enjoyable.

8. Pizza is life Life is all about you, yet it’s not all about you.

First off, I believe you can only help others if you take care of yourself first.

Secondly, I believe we exist to serve others and make a difference.

Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you.

It’s called Karma.

9. Pizza lovers unite After experiencing being in the middle of a flood back in September, I was blown away to see how the community rallied and bonded together.

We weren’t born to build barriers and divide due to religion, political views or race. Underlying all of that crap is timeless principles and the ability to love one another.

We are all team human in the end.

10. You wanna pizza me? I grew up biting my tongue when I felt I had something important to speak out about. It spawned from my desire to please everyone and to avoid confrontation.

The person I am striving to become realizes at times you have to speak out and fight for what you believe in—no matter if it creates uncomfortable situations.

At least at the end of the day, you can sleep knowing that you spoke what was on your mind.

11. I hate when people steal my pizza I’ve stolen things in the past and I feel like a dick for doing it.

I’ve lost respect for myself even if it was over petty things like taking someone else’s Bud Light out of their cooler during a tailgate party.

These things still haunt me and I’ve spent years trying to redeem myself for it.

Everything in life must be earned and it’s a crude act taking something that isn’t yours that you didn’t invest precious time in your life to deserve.

Show the Work You Want to Get

What is it that you urge to do but think it’s impossible?

If you’re a skater and want to make art for a big time skating brand, you should be blowing up your social feed with amazing skate deck art and tagging / using every hashtag with every brand.

The universe can’t deliver you the job of your dreams if you’re not actively showing it that you’re wanting it.

Your dream isn’t going to be delivered to your front door like a hot, piping pizza. You have to put in the work and show the work you want to get.

Who knows what will come out of this episode or all these pizza drawings? At least I’m being intentional and having a blast doing something I love and that I feel I’m good at.

Showing the work you want combined with the following 11 life lessons is sure to get you to a point where you will be fulfilled by doing great work for great people…….and filled with a full stomach.

It will never happen by wishing and not doing.

Key Takeaways

  • Art can bring massive amounts of subjective value to something
  • Show the kind of work you want to get and attract.
  • Be enthusiastic about the work you’re putting out.
  • Let the universe know that this is the type of work you’re wanting back in return.
  • No one is going to know you are passionate about doing this type of work if you don’t let it be known.
  • Cultivate your talents and put them towards a significant need in the world. The more 'good' you do for others the more 'good' comes to you.
]]> 11 Life Lessons Learned From Loving Pizza Scotty Russell | Perspective-Collective 00:20:01 ## Notify the Universe and Show the Work You Want to Get I can remember way back during the bowl cut and JNCO days as a kid and how lit Friday nights were. I’d lounge on the couch watching TGIF and have a whole frozen pizza to myself. Ya, those were the good days. It sparked my obsession with pizza because I grew up picky with a small desire to try other foods. Don’t get me wrong, a frozen pizza is still a delight, but I’ve graduated to delivery and I’m not talking Digiorno. I’ve been doing little pizza doodles forever yet I never really started sharing them till the past few years. I’m learning to embrace this little quirk of mine because: 1. it reminds me that I don’t always have to take myself so seriously 2. it reminds me to have fun and constantly experiment While the context behind this seems random, I assure you there is a point to this all. I recently came across this sweet [Dominoes Pizza box design](https://ifitshipitshere.blogspot.com/2013/03/cpb-dresses-up-dominos-handmade-pan.html). The craft and attention to detail blew my mind. You would’ve thought this $10 Large 3 Topping Take Out only pizza would’ve cost like $40! **It’s crazy the subjective value art can bring to something** and I want the opportunity to do this. Seeing this pizza box inspired me to create this type of subjective value for a brand. This is where I’m getting to my point. _How would anyone know to hire me for a custom pizza box design if I don’t show this in my artwork_? I’m a huge advocate for showing the work you want to attract and be known for. I put my money where my mouth is and went on Amazon and purchased 50 pizza boxes to get to work (I’d like to thank [Terence Tang of Tinlun Studio](http://www.tinlunstudio.com/) for the idea). This episode is me shouting to the universe what kind of work I want to attract. It may not happen immediately, but if I continue to show how much fun I have in creating clever pizza art, I have no doubt over time it will be seen by the right person who will give me that chance. Who knows, maybe I’ll even get paid in free pizza for life? Without further ado, here are 11 life lessons learned from loving pizza. Fair warning, these can get pretty cheesy. _Pun intended_. 1. **You can’t make everyone happy, you are not pizza** Stop focusing on seeking everyone’s validation. It’s impossible to please everyone and have everyone like your work. **Put out work you’re enthusiastic about and the right people will resonate**. 2. **Pizza always has my back** Life is full of highs and lows. During the lows, it’s important that you have people around you who have your back. Surround yourself with people of high character and who aren’t assholes. It doesn’t have to be pizza. 3. **Don’t step on my pizza** Everything holds something of value to someone. Just because you don’t like it doesn’t mean you can’t accept them and what they like. And for the love of everything good in life, don’t disrespect someone and step on their pizza. 4. **Slice life** It’s hard to believe that life isn’t all about pizza, but I’m a strong believer in having something you’re passionate and driven about in life. _What purpose are you fulfilling_? _Where can you bring value to yours and someone else's life_? 5. **Pizza on my mind all the time** I don’t know about you but when I have a good idea or riding a lot of momentum in life, I have a hard time turning my mind off. When you have that one thing you can’t stop thinking about, I feel **it’s your intuition giving you an internal pull in the direction you’re supposed to go**. _Trust your gut_, even if you ate too much pizza. 6. **I will draw for pizza** I desperately want you to understand that it’s possible to generate an income doing what you enjoy the most. For me, this is drawing and I never in a million years would’ve thought it was possible to make a living off it. It’s _possible_ and you are _capable_ and I’m determined to show you. 7. **Little slice of heaven** Plain and simple— **enjoy the little things in life.** Whether you found a dollar bill on the ground or have a delightful frozen Jacks pizza all to yourself—showing gratitude for the little things in life makes life a lot more enjoyable. 8. **Pizza is life** Life is all about you, yet it’s **not all about you**. First off, I believe you can only help others if you take care of yourself first. Secondly, I believe we exist to serve others and make a difference. Cultivate your talents and put them towards _a significant need in the world_. **The more 'good' you do for others the more 'good' comes to you**. It’s called Karma. 9. **Pizza lovers unite** After experiencing being in the middle of a flood back in September, I was blown away to see how the community rallied and bonded together. We weren’t born to build barriers and divide due to religion, political views or race. Underlying all of that crap is timeless principles and the ability to love one another. We are all team human in the end. 10. **You wanna pizza me**? I grew up biting my tongue when I felt I had something important to speak out about. It spawned from my desire to please everyone and to avoid confrontation. The person I am striving to become realizes at times you have to speak out and fight for what you believe in—no matter if it creates uncomfortable situations. At least at the end of the day, you can sleep knowing that you spoke what was on your mind. 11. **I hate when people steal my pizza** I’ve stolen things in the past and I feel like a dick for doing it. I’ve lost respect for myself even if it was over petty things like taking someone else’s Bud Light out of their cooler during a tailgate party. These things still haunt me and I’ve spent years trying to redeem myself for it. **Everything in life must be earned** and it’s a crude act taking something that isn’t yours that you didn’t invest precious time in your life to deserve. ## Show the Work You Want to Get What is it that you urge to do but think it’s impossible? If you’re a skater and want to make art for a big time skating brand, you should be blowing up your social feed with amazing skate deck art and tagging / using every hashtag with every brand. The universe can’t deliver you the job of your dreams if you’re not actively showing it that you’re wanting it. Your dream isn’t going to be delivered to your front door like a hot, piping pizza. You have to put in the work and show the work you want to get. Who knows what will come out of this episode or all these pizza drawings? At least I’m being intentional and having a blast doing something I love and that I feel I’m good at. Showing the work you want combined with the following 11 life lessons is sure to get you to a point where you will be fulfilled by doing great work for great people…….and filled with a full stomach. It will _never_ happen by wishing and not doing. ### Key Takeaways - Art can bring massive amounts of subjective value to something - **Show the kind of work you want to get and attract.** - Be **enthusiastic about the work you’re putting out.** - Let the universe know that this is the type of work you’re wanting back in return. - _No one_ is going to know you are passionate about doing this type of work **if you don’t let it be known**. - Cultivate your talents and put them towards _a significant need in the world_. **The more 'good' you do for others the more 'good' comes to you**. ## Notify the Universe and Show the Work You Want to Get I can remember way back during the bowl cut and JNCO days as a kid and how lit Friday nights were. I’d lounge on the couch watching TGIF and have a whole frozen pizza to myself. Ya, those were the good days. It sparked my obsession with pizza because I grew up picky with a small desire to try other foods. Don’t get me wrong, a frozen pizza is still a delight, but I’ve graduated to delivery and I’m not talking Digiorno. I’ve been doing little pizza doodles forever yet I never really started sharing them till the past few years. I’m learning to embrace this little quirk of mine because: 1. it reminds me that I don’t always have to take myself so seriously 2. it reminds me to have fun and constantly experiment While the context behind this seems random, I assure you there is a point to this all. I recently came across this sweet [Dominoes Pizza box design](https://ifitshipitshere.blogspot.com/2013/03/cpb-dresses-up-dominos-handmade-pan.html). The craft and attention to detail blew my mind. You would’ve thought this $10 Large 3 Topping Take Out only pizza would’ve cost like $40! **It’s crazy the subjective value art can bring to something** and I want the opportunity to do this. Seeing this pizza box inspired me to create this type of subjective value for a brand. This is where I’m getting to my point. _How would anyone know to hire me for a custom pizza box design if I don’t show this in my artwork_? I’m a huge advocate for showing the work you want to attract and be known for. I put my money where my mouth is and went on Amazon and purchased 50 pizza boxes to get to work (I’d like to thank [Terence Tang of Tinlun Studio](http://www.tinlunstudio.com/) for the idea). This episode is me shouting to the universe what kind of work I want to attract. It may not happen immediately, but if I continue to show how much fun I have in creating clever pizza art, I have no doubt over time it will be seen by the right person who will give me that chance. Who knows, maybe I’ll even get paid in free pizza for life? Without further ado, here are 11 life lessons learned from loving pizza. Fair warning, these can get pretty cheesy. _Pun intended_. 1. **You can’t make everyone happy, you are not pizza** Stop focusing on seeking everyone’s validation. It’s impossible to please everyone and have everyone like your work. **Put out work you’re enthusiastic about and the right people will resonate**. 2. **Pizza always has my back** Life is full of highs and lows. During the lows, it’s important that you have people around you who have your back. Surround yourself with people of high character and who aren’t assholes. It doesn’t have to be pizza. 3. **Don’t step on my pizza** Everything holds something of value to someone. Just because you don’t like it doesn’t mean you can’t accept them and what they like. And for the love of everything good in life, don’t disrespect someone and step on their pizza. 4. **Slice life** It’s hard to believe that life isn’t all about pizza, but I’m a strong believer in having something you’re passionate and driven about in life. _What purpose are you fulfilling_? _Where can you bring value to yours and someone else's life_? 5. **Pizza on my mind all the time** I don’t know about you but when I have a good idea or riding a lot of momentum in life, I have a hard time turning my mind off. When you have that one thing you can’t stop thinking about, I feel **it’s your intuition giving you an internal pull in the direction you’re supposed to go**. _Trust your gut_, even if you ate too much pizza. 6. **I will draw for pizza** I desperately want you to understand that it’s possible to generate an income doing what you enjoy the most. For me, this is drawing and I never in a million years would’ve thought it was possible to make a living off it. It’s _possible_ and you are _capable_ and I’m determined to show you. 7. **Little slice of heaven** Plain and simple— **enjoy the little things in life.** Whether you found a dollar bill on the ground or have a delightful frozen Jacks pizza all to yourself—showing gratitude for the little things in life makes life a lot more enjoyable. 8. **Pizza is life** Life is all about you, yet it’s **not all about you**. First off, I believe you can only help others if you take care of yourself first. Secondly, I believe we exist to serve others and make a difference. Cultivate your talents and put them towards _a significant need in the world_. **The more 'good' you do for others the more 'good' comes to you**. It’s called Karma. 9. **Pizza lovers unite** After experiencing being in the middle of a flood back in September, I was blown away to see how the community rallied and bonded together. We weren’t born to build barriers and divide due to religion, political views or race. Underlying all of that crap is timeless principles and the ability to love one another. We are all team human in the end. 10. **You wanna pizza me**? I grew up biting my tongue when I felt I had something important to speak out about. It spawned from my desire to please everyone and to avoid confrontation. The person I am striving to become realizes at times you have to speak out and fight for what you believe in—no matter if it creates uncomfortable situations. At least at the end of the day, you can sleep knowing that you spoke what was on your mind. 11. **I hate when people steal my pizza** I’ve stolen things in the past and I feel like a dick for doing it. I’ve lost respect for myself even if it was over petty things like taking someone else’s Bud Light out of their cooler during a tailgate party. These things still haunt me and I’ve spent years trying to redeem myself for it. **Everything in life must be earned** and it’s a crude act taking something that isn’t yours that you didn’t invest precious time in your life to deserve. ## Show the Work You Want to Get What is it that you urge to do but think it’s impossible? If you’re a skater and want to make art for a big time skating brand, you should be blowing up your social feed with amazing skate deck art and tagging / using every hashtag with every brand. The universe can’t deliver you the job of your dreams if you’re not actively showing it that you’re wanting it. Your dream isn’t going to be delivered to your front door like a hot, piping pizza. You have to put in the work and show the work you want to get. Who knows what will come out of this episode or all these pizza drawings? At least I’m being intentional and having a blast doing something I love and that I feel I’m good at. Showing the work you want combined with the following 11 life lessons is sure to get you to a point where you will be fulfilled by doing great work for great people…….and filled with a full stomach. It will _never_ happen by wishing and not doing. ### Key Takeaways - Art can bring massive amounts of subjective value to something - **Show the kind of work you want to get and attract.** - Be **enthusiastic about the work you’re putting out.** - Let the universe know that this is the type of work you’re wanting back in return. - _No one_ is going to know you are passionate about doing this type of work **if you don’t let it be known**. - Cultivate your talents and put them towards _a significant need in the world_. **The more 'good' you do for others the more 'good' comes to you**. true full 17 e7201e2f3d630354e0b22bbdf6732b42 Be Kind & Don't Be a Dick This episode of the Perspective Podcast is about overcoming the divide that the latest Presidential Election has caused. The election of Trump has seemingly compelled people to lash out and treat people like shit due to their differences.

On the other hand, the losing party has lashed out and acted childish as well. It's truly one side against the other and has made the US a breeding ground for teaching and raising the youth up in hate.

I believe it's our human duty to get over our differences and look past the barriers of culture, race, religion, opinions, etc. We have to start playing our roles of putting something positive back into the world to show people there is hope for the human race.

I don't care if we don't see eye to eye or if I agreement with everything you stand for, but at the end of the day you and I are human and I can accept you.

Be kind and don't be a dick. We have enough of them already.

]]> Sun, 13 Nov 2016 16:32:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is about overcoming the divide that the latest Presidential Election has caused. The election of Trump has seemingly compelled people to lash out and treat people like shit due to their differences.

On the other hand, the losing party has lashed out and acted childish as well. It's truly one side against the other and has made the US a breeding ground for teaching and raising the youth up in hate.

I believe it's our human duty to get over our differences and look past the barriers of culture, race, religion, opinions, etc. We have to start playing our roles of putting something positive back into the world to show people there is hope for the human race.

I don't care if we don't see eye to eye or if I agreement with everything you stand for, but at the end of the day you and I are human and I can accept you.

Be kind and don't be a dick. We have enough of them already.

]]> Be Kind & Don't Be a Dick Scotty Russell | Perspective-Collective 00:08:14 This episode of the Perspective Podcast is about overcoming the divide that the latest Presidential Election has caused. The election of Trump has seemingly compelled people to lash out and treat people like shit due to their differences. On the other hand, the losing party has lashed out and acted childish as well. It's truly one side against the other and has made the US a breeding ground for teaching and raising the youth up in hate. I believe it's our human duty to get over our differences and look past the barriers of culture, race, religion, opinions, etc. We have to start playing our roles of putting something positive back into the world to show people there is hope for the human race. I don't care if we don't see eye to eye or if I agreement with everything you stand for, but at the end of the day you and I are human and I can accept you. Be kind and don't be a dick. We have enough of them already. This episode of the Perspective Podcast is about overcoming the divide that the latest Presidential Election has caused. The election of Trump has seemingly compelled people to lash out and treat people like shit due to their differences. On the other hand, the losing party has lashed out and acted childish as well. It's truly one side against the other and has made the US a breeding ground for teaching and raising the youth up in hate. I believe it's our human duty to get over our differences and look past the barriers of culture, race, religion, opinions, etc. We have to start playing our roles of putting something positive back into the world to show people there is hope for the human race. I don't care if we don't see eye to eye or if I agreement with everything you stand for, but at the end of the day you and I are human and I can accept you. Be kind and don't be a dick. We have enough of them already. true full 16 db82a0a31777608c5f8bb86f97930c6a The Pros and Cons of Being a Consistent and Committed Freak of Nature Have you heard of Inktober? It’s an awesome drawing challenge created by the talented Jake Parker that requires consistency and commitment.

Throughout the month of October, artists across the globe are challenged to create a daily drawing.

That’s 31 drawings if you aren’t sure how many days are in October. :)

After being heavily involved in the business side of Perspective-Collective for the past two months, I was eager for a drawing challenge. I’m actually surprised I’ve never jumped at a commitment like this before because I’m infamous for piling projects on my plate.

The challenge has recently ended and it solidified that I’m a freakin’ pro at committing to being consistent……..at things that aren’t always best to focus on at a given moment in time.

You see, consistency and commitment are great. There are huge benefits to developing these disciplines which I will cover in a bit. On the other hand, there are also consequences when you’re not focused on the right thing at the right time.

I want to show you both ends of the spectrum in hopes you will focus on consistency and commitment in the right areas of your creative career.

The Benefits of Consistency and Commitment

I credit much of any success I’ve had with Perspective-Collective to consistency and commitment.

Both have provided me:

  • confidence and growth in my art, writing and speaking
  • a steadily growing audience
  • great freelance opportunities
  • a recent successful product launch over at WeeklyContentChecklist.com
  • a constant stream of new knowledge
  • great interviews with well-known blogs and podcasts
  • etc.

I’ve learned that focusing on the right thing at the right time leads to greater rewards and growth. This was the case with a consistent commitment to drawing, blogging, and now podcasting.

The results, routine and discipline you develop far outweigh the initial pain points of getting started.

There’s no question I put the right focus in these areas, but there are other areas I focus on that hold me back from the overall vision.

That’s where you run into problems.

 

The Inktober Mistake

Back to Inktober—while it was fun, looking back on it now I see it wasn’t the best decision.

Here’s why….

My goal is to make Perspective-Collective a self-sufficient, full-time gig within the next 5 years so myself and my wife can work from home. The problem is that I’ve accrued a shit ton of student loan debt from attending a private college.

Let’s be real, I have over $65,000 of student loan debt I’m being suffocated by—not to mention a mortgage and a car loan.

When you look past the follower count and the life I portray through social media, you can see this life I'm living isn't so glamorous.

I would trade many of you in a heartbeat in order to have the financial freedom and the daily stress off my back.

I’m not making enough at the day job to pay off debt and save at the same time, but I'm determined and will achieve this goal. However, the only way I’m able to this is by pursuing projects that will allow me to knock out this debt quicker.

This means I’ve had to start freelancing again—which has actually been fun and I've worked with some awesome clients. I've also begun building digitally based products like my recent Weekly Content Checklist.While posters, t-shirts and patches are nice to haves, there is too much overhead and time that goes into them that I don't have.

On top of my current freelance and products, I’ve been managing my weekly blog, newsletter, podcast and a featured custom image to go with them all. While these may not be making me money, they are pivotal to where I see my business going.

This isn’t a boast saying I can manage a commitment like Inktober with my current project load—this is me publicly telling you that I’m a fucking lunatic.

Cramming more activities to my already over-scheduled life did more damage than I expected.

  • I stressed myself out repeatedly.
  • I missed opportunities to spend quality time with my wife. (no devices and no drawing)
  • I missed opportunities to hang with my family and friends.
  • My split focus hindered me from having the best product launch possible.
  • My content became diluted in blogs and podcasts.
  • I lost sleep
  • I killed my normal routine
  • I missed days at the gym

Honestly, the only positives were the fact that I had fun developing a new style in my daily experiments. I guess this new refreshing perspective is a plus too.

When Consistency and Commitment Hold You Back

When I commit to something I’m all in. There’s no turning back as I pride myself in following through in everything I say I'll do.

This pride can produce negative consequences as I mentioned before.

When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.

[ctt link="9hd0D" template="2"]When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.[/ctt]

You lose sight of the trophy and miss the mark on what's in front of you.

For me, I was so wrapped up in my commitment to Inktober that I wasn’t all-in with the one thing that mattered most—drawing my way out of debt to reach my dream.

Inktober didn’t help me speed up the process of paying off debt—it took my focus away from the things that would get me there.

By consistently committing to things that don’t align to the vision, you're splitting focus and spreading yourself too thin.

This reflection has made me recall the book Essentialism by Greg McKeown. Instead of multiple priorities, focus on the highest priority that will get you to where you want to be in life.

This is what matters most.

What Are You Focusing On?

Maybe you think I'm being too hard on myself and that I'm a fun hater.

Believe me, if you know me you know I like to have a good time. However, I’m in a season of my life where I know what I want and I’m determined to figure out how to get there.

This means I need to crack down harder on shiny object syndrome—which is being distracted by the latest and most fun thing around.

I can't promise that I won’t slip up from time to time, but not on a 31-day binge commitment like Inktober.

This isn’t about being perfect, this is about proving to myself how serious I am about my goals.

My intentions aren’t to get pity from you. I want this self-inflicted stressful month of October to serve as a reminder for you to be wiser than me.

Stop feeling like you have to be above average at everything. You don’t and it’s okay to say no to adding something to your plate.

Be the person who thrives in one or two things that will get you to your creative goals quicker. Not the person making minimal progress in a million directions.

Focus on the essential and then become a consistent and committed freak of nature.

Key Takeaways

  • Focusing on the right things at the right time lead to greater rewards
  • The results, routine and discipline you develop far outweigh the initial pain points of getting started.
  • By consistently committing to things that don’t align to the vision, you're splitting focus and spreading yourself too thin.
  • When you’re head is down slaving away in the wrong direction, you’re not looking up towards your vision.
  • Instead of multiple priorities, focus on the highest priority that will get you to where you want to be in life.
  • Avoid the distraction of shiny object syndrome
]]> Wed, 9 Nov 2016 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Have you heard of Inktober? It’s an awesome drawing challenge created by the talented Jake Parker that requires consistency and commitment.

Throughout the month of October, artists across the globe are challenged to create a daily drawing.

That’s 31 drawings if you aren’t sure how many days are in October. :)

After being heavily involved in the business side of Perspective-Collective for the past two months, I was eager for a drawing challenge. I’m actually surprised I’ve never jumped at a commitment like this before because I’m infamous for piling projects on my plate.

The challenge has recently ended and it solidified that I’m a freakin’ pro at committing to being consistent……..at things that aren’t always best to focus on at a given moment in time.

You see, consistency and commitment are great. There are huge benefits to developing these disciplines which I will cover in a bit. On the other hand, there are also consequences when you’re not focused on the right thing at the right time.

I want to show you both ends of the spectrum in hopes you will focus on consistency and commitment in the right areas of your creative career.

The Benefits of Consistency and Commitment

I credit much of any success I’ve had with Perspective-Collective to consistency and commitment.

Both have provided me:

  • confidence and growth in my art, writing and speaking
  • a steadily growing audience
  • great freelance opportunities
  • a recent successful product launch over at WeeklyContentChecklist.com
  • a constant stream of new knowledge
  • great interviews with well-known blogs and podcasts
  • etc.

I’ve learned that focusing on the right thing at the right time leads to greater rewards and growth. This was the case with a consistent commitment to drawing, blogging, and now podcasting.

The results, routine and discipline you develop far outweigh the initial pain points of getting started.

There’s no question I put the right focus in these areas, but there are other areas I focus on that hold me back from the overall vision.

That’s where you run into problems.

 

The Inktober Mistake

Back to Inktober—while it was fun, looking back on it now I see it wasn’t the best decision.

Here’s why….

My goal is to make Perspective-Collective a self-sufficient, full-time gig within the next 5 years so myself and my wife can work from home. The problem is that I’ve accrued a shit ton of student loan debt from attending a private college.

Let’s be real, I have over $65,000 of student loan debt I’m being suffocated by—not to mention a mortgage and a car loan.

When you look past the follower count and the life I portray through social media, you can see this life I'm living isn't so glamorous.

I would trade many of you in a heartbeat in order to have the financial freedom and the daily stress off my back.

I’m not making enough at the day job to pay off debt and save at the same time, but I'm determined and will achieve this goal. However, the only way I’m able to this is by pursuing projects that will allow me to knock out this debt quicker.

This means I’ve had to start freelancing again—which has actually been fun and I've worked with some awesome clients. I've also begun building digitally based products like my recent Weekly Content Checklist.While posters, t-shirts and patches are nice to haves, there is too much overhead and time that goes into them that I don't have.

On top of my current freelance and products, I’ve been managing my weekly blog, newsletter, podcast and a featured custom image to go with them all. While these may not be making me money, they are pivotal to where I see my business going.

This isn’t a boast saying I can manage a commitment like Inktober with my current project load—this is me publicly telling you that I’m a fucking lunatic.

Cramming more activities to my already over-scheduled life did more damage than I expected.

  • I stressed myself out repeatedly.
  • I missed opportunities to spend quality time with my wife. (no devices and no drawing)
  • I missed opportunities to hang with my family and friends.
  • My split focus hindered me from having the best product launch possible.
  • My content became diluted in blogs and podcasts.
  • I lost sleep
  • I killed my normal routine
  • I missed days at the gym

Honestly, the only positives were the fact that I had fun developing a new style in my daily experiments. I guess this new refreshing perspective is a plus too.

When Consistency and Commitment Hold You Back

When I commit to something I’m all in. There’s no turning back as I pride myself in following through in everything I say I'll do.

This pride can produce negative consequences as I mentioned before.

When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.

[ctt link="9hd0D" template="2"]When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.[/ctt]

You lose sight of the trophy and miss the mark on what's in front of you.

For me, I was so wrapped up in my commitment to Inktober that I wasn’t all-in with the one thing that mattered most—drawing my way out of debt to reach my dream.

Inktober didn’t help me speed up the process of paying off debt—it took my focus away from the things that would get me there.

By consistently committing to things that don’t align to the vision, you're splitting focus and spreading yourself too thin.

This reflection has made me recall the book Essentialism by Greg McKeown. Instead of multiple priorities, focus on the highest priority that will get you to where you want to be in life.

This is what matters most.

What Are You Focusing On?

Maybe you think I'm being too hard on myself and that I'm a fun hater.

Believe me, if you know me you know I like to have a good time. However, I’m in a season of my life where I know what I want and I’m determined to figure out how to get there.

This means I need to crack down harder on shiny object syndrome—which is being distracted by the latest and most fun thing around.

I can't promise that I won’t slip up from time to time, but not on a 31-day binge commitment like Inktober.

This isn’t about being perfect, this is about proving to myself how serious I am about my goals.

My intentions aren’t to get pity from you. I want this self-inflicted stressful month of October to serve as a reminder for you to be wiser than me.

Stop feeling like you have to be above average at everything. You don’t and it’s okay to say no to adding something to your plate.

Be the person who thrives in one or two things that will get you to your creative goals quicker. Not the person making minimal progress in a million directions.

Focus on the essential and then become a consistent and committed freak of nature.

Key Takeaways

  • Focusing on the right things at the right time lead to greater rewards
  • The results, routine and discipline you develop far outweigh the initial pain points of getting started.
  • By consistently committing to things that don’t align to the vision, you're splitting focus and spreading yourself too thin.
  • When you’re head is down slaving away in the wrong direction, you’re not looking up towards your vision.
  • Instead of multiple priorities, focus on the highest priority that will get you to where you want to be in life.
  • Avoid the distraction of shiny object syndrome
]]> The Pros and Cons of Being a Consistent and Committed Freak of Nature Scotty Russell | Perspective-Collective 00:16:22 _Have you heard of Inktober_? It’s an awesome drawing challenge created by the talented [Jake Parker](http://mrjakeparker.com/inktober) that requires consistency and commitment. Throughout the month of October, artists across the globe are challenged to create a daily drawing. _That’s 31 drawings if you aren’t sure how many days are in October_. :) After being heavily involved in the business side of Perspective-Collective for the past two months, I was eager for a drawing challenge. I’m actually surprised I’ve never jumped at a commitment like this before because I’m infamous for piling projects on my plate. The challenge has recently ended and it solidified that I’m a freakin’ pro at committing to being consistent……..at things that aren’t always best to focus on at a given moment in time. You see, consistency and commitment are great. There are huge benefits to developing these disciplines which I will cover in a bit. On the other hand, there are also consequences when you’re not focused on the right thing at the right time. I want to show you both ends of the spectrum in hopes you will focus on consistency and commitment in the right areas of your creative career. ## The Benefits of Consistency and Commitment I credit much of any success I’ve had with Perspective-Collective to consistency and commitment. Both have provided me: - confidence and growth in my art, writing and speaking - a steadily growing audience - great freelance opportunities - a recent successful product launch over at [WeeklyContentChecklist.com](http://perspective-collective.com/weekly-content-checklist/) - a constant stream of new knowledge - great interviews with well-known blogs and podcasts - etc. I’ve learned that focusing on the _right thing_ at the _right time_ leads to greater rewards and growth. This was the case with a consistent commitment to drawing, blogging, and now podcasting. The results, routine and discipline you develop **far outweigh the initial pain points of getting started**. There’s no question I put the right focus in these areas, but there are other areas I focus on that hold me back from the overall vision. That’s where you run into problems. ## The Inktober Mistake Back to Inktober—while it was fun, looking back on it now I see it wasn’t the best decision. Here’s why…. My goal is to make Perspective-Collective a self-sufficient, full-time gig within the next 5 years so myself and my wife can work from home. The problem is that I’ve accrued a shit ton of student loan debt from attending a private college. Let’s be real, I have over $65,000 of student loan debt I’m being suffocated by—not to mention a mortgage and a car loan. When you look past the follower count and the life I portray through social media, you can see this life I'm living isn't so glamorous. I would trade many of you in a heartbeat in order to have the financial freedom and the daily stress off my back. I’m not making enough at the day job to pay off debt and save at the same time, but I'm determined and will achieve this goal. However, the only way I’m able to this is by pursuing projects that will allow me to knock out this debt quicker. This means I’ve had to start freelancing again—which has actually been fun and I've worked with some awesome clients. I've also begun building digitally based products like my recent [Weekly Content Checklist](http://perspective-collective.com/shop/weekly-content-checklist/).While posters, t-shirts and patches are nice to haves, there is too much overhead and time that goes into them that I don't have. On top of my current freelance and products, I’ve been managing my weekly blog, newsletter, podcast and a featured custom image to go with them all. While these may not be making me money, they are pivotal to where I see my business going. This isn’t a boast saying I can manage a commitment like Inktober with my current project load—this is me publicly telling you that _I’m a fucking lunatic_. Cramming more activities to my already over-scheduled life did more damage than I expected. - I stressed myself out repeatedly. - I missed opportunities to spend quality time with my wife. (no devices and no drawing) - I missed opportunities to hang with my family and friends. - My split focus hindered me from having the best product launch possible. - My content became diluted in blogs and podcasts. - I lost sleep - I killed my normal routine - I missed days at the gym Honestly, the only positives were the fact that I had fun developing a new style in my daily experiments. I guess this new refreshing perspective is a plus too. ## When Consistency and Commitment Hold You Back When I commit to something I’m all in. There’s no turning back as I pride myself in following through in everything I say I'll do. This pride can produce negative consequences as I mentioned before. When you’re head is down grinding away in the wrong direction, **you’re not looking up towards your vision**. [ctt link="9hd0D" template="2"]When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.[/ctt] You lose sight of the trophy and miss the mark on what's in front of you. For me, I was so wrapped up in my commitment to Inktober that I wasn’t all-in with the one thing that mattered most—_drawing my way out of debt to reach my dream._ Inktober didn’t help me speed up the process of paying off debt—it took my focus away from the things that would get me there. By consistently committing to things that don’t align to the vision, you're **splitting focus and spreading yourself too thin**. This reflection has made me recall the book [Essentialism](http://amzn.to/2f7WoZy) by Greg McKeown. Instead of multiple priorities, **focus on the highest priority** that will get you to where you want to be in life. _This is what matters most._ ## What Are You Focusing On? Maybe you think I'm being too hard on myself and that I'm a fun hater. Believe me, if you know me you know I like to have a good time. However, I’m in a season of my life where I know what I want and I’m determined to figure out how to get there. This means I need to crack down harder on _shiny object syndrome_—which is being distracted by the latest and most fun thing around. I can't promise that I won’t slip up from time to time, but not on a 31-day binge commitment like Inktober. This isn’t about being perfect, this is about proving to myself how serious I am about my goals. My intentions aren’t to get pity from you. I want this self-inflicted stressful month of October to serve as a reminder for you to be wiser than me. Stop feeling like you have to be above average at everything. You don’t and it’s okay to say no to adding something to your plate. Be the person who thrives in one or two things that will get you to your creative goals quicker. **Not the person making minimal progress in a million directions.** Focus on the essential and then become a consistent and committed freak of nature. ### Key Takeaways - Focusing on the _right things_ at the _right time_ lead to greater rewards - The results, routine and discipline you develop **far outweigh the initial pain points of getting started**. - By consistently committing to things that don’t align to the vision, you're **splitting focus and spreading yourself too thin**. - When you’re head is down slaving away in the wrong direction, **you’re not looking up towards your vision**. - Instead of multiple priorities, **focus on the highest priority** that will get you to where you want to be in life. - Avoid the distraction of _shiny object syndrome_ _Have you heard of Inktober_? It’s an awesome drawing challenge created by the talented [Jake Parker](http://mrjakeparker.com/inktober) that requires consistency and commitment. Throughout the month of October, artists across the globe are challenged to create a daily drawing. _That’s 31 drawings if you aren’t sure how many days are in October_. :) After being heavily involved in the business side of Perspective-Collective for the past two months, I was eager for a drawing challenge. I’m actually surprised I’ve never jumped at a commitment like this before because I’m infamous for piling projects on my plate. The challenge has recently ended and it solidified that I’m a freakin’ pro at committing to being consistent……..at things that aren’t always best to focus on at a given moment in time. You see, consistency and commitment are great. There are huge benefits to developing these disciplines which I will cover in a bit. On the other hand, there are also consequences when you’re not focused on the right thing at the right time. I want to show you both ends of the spectrum in hopes you will focus on consistency and commitment in the right areas of your creative career. ## The Benefits of Consistency and Commitment I credit much of any success I’ve had with Perspective-Collective to consistency and commitment. Both have provided me: - confidence and growth in my art, writing and speaking - a steadily growing audience - great freelance opportunities - a recent successful product launch over at [WeeklyContentChecklist.com](http://perspective-collective.com/weekly-content-checklist/) - a constant stream of new knowledge - great interviews with well-known blogs and podcasts - etc. I’ve learned that focusing on the _right thing_ at the _right time_ leads to greater rewards and growth. This was the case with a consistent commitment to drawing, blogging, and now podcasting. The results, routine and discipline you develop **far outweigh the initial pain points of getting started**. There’s no question I put the right focus in these areas, but there are other areas I focus on that hold me back from the overall vision. That’s where you run into problems. ## The Inktober Mistake Back to Inktober—while it was fun, looking back on it now I see it wasn’t the best decision. Here’s why…. My goal is to make Perspective-Collective a self-sufficient, full-time gig within the next 5 years so myself and my wife can work from home. The problem is that I’ve accrued a shit ton of student loan debt from attending a private college. Let’s be real, I have over $65,000 of student loan debt I’m being suffocated by—not to mention a mortgage and a car loan. When you look past the follower count and the life I portray through social media, you can see this life I'm living isn't so glamorous. I would trade many of you in a heartbeat in order to have the financial freedom and the daily stress off my back. I’m not making enough at the day job to pay off debt and save at the same time, but I'm determined and will achieve this goal. However, the only way I’m able to this is by pursuing projects that will allow me to knock out this debt quicker. This means I’ve had to start freelancing again—which has actually been fun and I've worked with some awesome clients. I've also begun building digitally based products like my recent [Weekly Content Checklist](http://perspective-collective.com/shop/weekly-content-checklist/).While posters, t-shirts and patches are nice to haves, there is too much overhead and time that goes into them that I don't have. On top of my current freelance and products, I’ve been managing my weekly blog, newsletter, podcast and a featured custom image to go with them all. While these may not be making me money, they are pivotal to where I see my business going. This isn’t a boast saying I can manage a commitment like Inktober with my current project load—this is me publicly telling you that _I’m a fucking lunatic_. Cramming more activities to my already over-scheduled life did more damage than I expected. - I stressed myself out repeatedly. - I missed opportunities to spend quality time with my wife. (no devices and no drawing) - I missed opportunities to hang with my family and friends. - My split focus hindered me from having the best product launch possible. - My content became diluted in blogs and podcasts. - I lost sleep - I killed my normal routine - I missed days at the gym Honestly, the only positives were the fact that I had fun developing a new style in my daily experiments. I guess this new refreshing perspective is a plus too. ## When Consistency and Commitment Hold You Back When I commit to something I’m all in. There’s no turning back as I pride myself in following through in everything I say I'll do. This pride can produce negative consequences as I mentioned before. When you’re head is down grinding away in the wrong direction, **you’re not looking up towards your vision**. [ctt link="9hd0D" template="2"]When you’re head is down grinding away in the wrong direction, you’re not looking up towards your vision.[/ctt] You lose sight of the trophy and miss the mark on what's in front of you. For me, I was so wrapped up in my commitment to Inktober that I wasn’t all-in with the one thing that mattered most—_drawing my way out of debt to reach my dream._ Inktober didn’t help me speed up the process of paying off debt—it took my focus away from the things that would get me there. By consistently committing to things that don’t align to the vision, you're **splitting focus and spreading yourself too thin**. This reflection has made me recall the book [Essentialism](http://amzn.to/2f7WoZy) by Greg McKeown. Instead of multiple priorities, **focus on the highest priority** that will get you to where you want to be in life. _This is what matters most._ ## What Are You Focusing On? Maybe you think I'm being too hard on myself and that I'm a fun hater. Believe me, if you know me you know I like to have a good time. However, I’m in a season of my life where I know what I want and I’m determined to figure out how to get there. This means I need to crack down harder on _shiny object syndrome_—which is being distracted by the latest and most fun thing around. I can't promise that I won’t slip up from time to time, but not on a 31-day binge commitment like Inktober. This isn’t about being perfect, this is about proving to myself how serious I am about my goals. My intentions aren’t to get pity from you. I want this self-inflicted stressful month of October to serve as a reminder for you to be wiser than me. Stop feeling like you have to be above average at everything. You don’t and it’s okay to say no to adding something to your plate. Be the person who thrives in one or two things that will get you to your creative goals quicker. **Not the person making minimal progress in a million directions.** Focus on the essential and then become a consistent and committed freak of nature. ### Key Takeaways - Focusing on the _right things_ at the _right time_ lead to greater rewards - The results, routine and discipline you develop **far outweigh the initial pain points of getting started**. - By consistently committing to things that don’t align to the vision, you're **splitting focus and spreading yourself too thin**. - When you’re head is down slaving away in the wrong direction, **you’re not looking up towards your vision**. - Instead of multiple priorities, **focus on the highest priority** that will get you to where you want to be in life. - Avoid the distraction of _shiny object syndrome_ true full 15 e55c6d591d0902ef3256f29eef86768a 3 Must Listen to Podcasts to Elevate Your Creative Brand In this episode of the Perspective Podcast, Scotty discusses his current top 3 podcasts that will help you elevate your creative brand.

Audio is one of the best formats for learning something new every day on the go. You can consume them while your working, showering, doing yard work or even just relaxing. If you don't have time for books then podcasts are for you.

The 3 top podcast Scotty recommends are:

  1. The Creative Pep Talk Podcast with Andy J. Miller

This podcast is for creatives who are pursuing a career in freelance while making great art for a living. However, it's more than that in my opinion and I believe it focuses on creative personal / professional development.

his quirky sense of humor and laid-back approach really elevates his honest advice on building your creative career. He has this magical way of blending metaphors and storytelling to paint a vivid picture that inspires action.

His “not taking himself so seriously” approach really helps me articulate my own thoughts and to not be so serious myself all the time.

  1. The #AskGaryVee Show with Gary Vaynerchuk The reason I find the show so valuable for creatives is because he gives you a real-time pulse of what’s going on in the world with social media and business marketing.

We live in a digital age and getting the inside scoop of what’s working, what isn’t and what’s coming in the future is a sure fire way to keep you ahead of the creative curve.

He’s got some killer books / audiobooks too that I suggest checking out.

  1. Building a StoryBrand Podcast with Donald Miller This podcast is focused on clarifying and projecting your message in a noisy world.

Knowing your message with help you:

  • gain more traffic - convert more leads - make more sales for your growing brand

Each week, Donald Miller interviews some of the top influencers across the world. You get an inside look into how these people became successful as they share practical tips you can apply immediately.

If you want a list of all my recommended podcasts and audio books, check out my resources page: Perspective-CollectiveResources.com

]]> Wed, 2 Nov 2016 19:10:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ In this episode of the Perspective Podcast, Scotty discusses his current top 3 podcasts that will help you elevate your creative brand.

Audio is one of the best formats for learning something new every day on the go. You can consume them while your working, showering, doing yard work or even just relaxing. If you don't have time for books then podcasts are for you.

The 3 top podcast Scotty recommends are:

  1. The Creative Pep Talk Podcast with Andy J. Miller

This podcast is for creatives who are pursuing a career in freelance while making great art for a living. However, it's more than that in my opinion and I believe it focuses on creative personal / professional development.

his quirky sense of humor and laid-back approach really elevates his honest advice on building your creative career. He has this magical way of blending metaphors and storytelling to paint a vivid picture that inspires action.

His “not taking himself so seriously” approach really helps me articulate my own thoughts and to not be so serious myself all the time.

  1. The #AskGaryVee Show with Gary Vaynerchuk The reason I find the show so valuable for creatives is because he gives you a real-time pulse of what’s going on in the world with social media and business marketing.

We live in a digital age and getting the inside scoop of what’s working, what isn’t and what’s coming in the future is a sure fire way to keep you ahead of the creative curve.

He’s got some killer books / audiobooks too that I suggest checking out.

  1. Building a StoryBrand Podcast with Donald Miller This podcast is focused on clarifying and projecting your message in a noisy world.

Knowing your message with help you:

  • gain more traffic - convert more leads - make more sales for your growing brand

Each week, Donald Miller interviews some of the top influencers across the world. You get an inside look into how these people became successful as they share practical tips you can apply immediately.

If you want a list of all my recommended podcasts and audio books, check out my resources page: Perspective-CollectiveResources.com

]]> 3 Must Listen to Podcasts to Elevate Your Creative Brand Scotty Russell | Perspective-Collective 00:15:29 In this episode of the Perspective Podcast, Scotty discusses his current top 3 podcasts that will help you elevate your creative brand. Audio is one of the best formats for learning something new every day on the go. You can consume them while your working, showering, doing yard work or even just relaxing. If you don't have time for books then podcasts are for you. The 3 top podcast Scotty recommends are: 1. [The Creative Pep Talk Podcast](http://www.andy-j-miller.com/cpt/) with Andy J. Miller This podcast is for creatives who are pursuing a career in freelance while making great art for a living. However, it's more than that in my opinion and I believe it focuses on creative personal / professional development. his quirky sense of humor and laid-back approach really elevates his honest advice on building your creative career. He has this magical way of blending metaphors and storytelling to paint a vivid picture that inspires action. His “not taking himself so seriously” approach really helps me articulate my own thoughts and to not be so serious myself all the time. 2. [The #AskGaryVee Show](https://www.garyvaynerchuk.com/the-askgaryvee-show-podcast/) with Gary Vaynerchuk The reason I find the show so valuable for creatives is because he gives you a real-time pulse of what’s going on in the world with social media and business marketing. We live in a digital age and getting the inside scoop of what’s working, what isn’t and what’s coming in the future is a sure fire way to keep you ahead of the creative curve. He’s got some killer books / audiobooks too that I suggest checking out. - [Crush It](http://amzn.to/2ekWUoE) - [Thank You Economy](http://amzn.to/2fChF0S) - [Jab, Jab, Jab, Right Hook](http://amzn.to/2eYXV42) - [The #AskGaryVee Book](http://amzn.to/2ff5TFs) 3. [Building a StoryBrand Podcast](https://itunes.apple.com/us/podcast/building-story-brand-donald/id1092751338?mt=2) with Donald Miller This podcast is focused on clarifying and projecting your message in a noisy world. Knowing your message with help you: - gain more traffic - convert more leads - make more sales for your growing brand Each week, Donald Miller interviews some of the top influencers across the world. You get an inside look into how these people became successful as they share practical tips you can apply immediately. If you want a list of all my recommended podcasts and audio books, check out my resources page: [Perspective-CollectiveResources.com](http://perspective-collective.com/resources/) In this episode of the Perspective Podcast, Scotty discusses his current top 3 podcasts that will help you elevate your creative brand. Audio is one of the best formats for learning something new every day on the go. You can consume them while your working, showering, doing yard work or even just relaxing. If you don't have time for books then podcasts are for you. The 3 top podcast Scotty recommends are: 1. [The Creative Pep Talk Podcast](http://www.andy-j-miller.com/cpt/) with Andy J. Miller This podcast is for creatives who are pursuing a career in freelance while making great art for a living. However, it's more than that in my opinion and I believe it focuses on creative personal / professional development. his quirky sense of humor and laid-back approach really elevates his honest advice on building your creative career. He has this magical way of blending metaphors and storytelling to paint a vivid picture that inspires action. His “not taking himself so seriously” approach really helps me articulate my own thoughts and to not be so serious myself all the time. 2. [The #AskGaryVee Show](https://www.garyvaynerchuk.com/the-askgaryvee-show-podcast/) with Gary Vaynerchuk The reason I find the show so valuable for creatives is because he gives you a real-time pulse of what’s going on in the world with social media and business marketing. We live in a digital age and getting the inside scoop of what’s working, what isn’t and what’s coming in the future is a sure fire way to keep you ahead of the creative curve. He’s got some killer books / audiobooks too that I suggest checking out. - [Crush It](http://amzn.to/2ekWUoE) - [Thank You Economy](http://amzn.to/2fChF0S) - [Jab, Jab, Jab, Right Hook](http://amzn.to/2eYXV42) - [The #AskGaryVee Book](http://amzn.to/2ff5TFs) 3. [Building a StoryBrand Podcast](https://itunes.apple.com/us/podcast/building-story-brand-donald/id1092751338?mt=2) with Donald Miller This podcast is focused on clarifying and projecting your message in a noisy world. Knowing your message with help you: - gain more traffic - convert more leads - make more sales for your growing brand Each week, Donald Miller interviews some of the top influencers across the world. You get an inside look into how these people became successful as they share practical tips you can apply immediately. If you want a list of all my recommended podcasts and audio books, check out my resources page: [Perspective-CollectiveResources.com](http://perspective-collective.com/resources/) false full 14 3b7e44baf017b125010545e5d6a4555a Finding Motivation & Time Outside Your Day Job to Create Your Dream is Possible When Quit Making Excuses and Start Taking Action

How awesome would it be to have the motivation and time to pursue your creativity outside your day job?

Excuses will always be readily available.

Do you want to go to the grave knowing you never took a shot at trying?

I think I know the answer so here are 4 ways to find the motivation and time necessary to pursue your creativity outside your day.

  1. Less Talking and More Action
  • Getting started in something is the hardest part of anything.
  • That’s the thing, motivation is not a source of energy—it comes from the act of doing.
  • Motivation will find you when you commit and begin your work. It steadily flows when the rubber meets the road.
  • struggling with setting up a blog and podcast

What helps me take action:

  • Setting a deadline
  • Creates urgency
  • Holds you accountable
  1. Trim the Fat
  • we all have the same 24 hours in a day
  • people accomplish more because they trim the fat
  • You can never find time but you can make more time by saying no and killing your time wasters.

What are you consuming that’s taking up your precious bandwidth?

Are you:

  • Watching hours of Netflix each night?
  • Playing endless rounds of video games?
  • Scavenging YouTube for the best cat videos?
  • Socialize with friends each night?
  • Hanging with unmotivated influences?

Save the ‘not having the time excuse’ when you clearly have plenty of fat to trim in your consumption schedule.

  1. Develop Routines and Rituals

Routines and rituals allow you to mindlessly act on your creative goals.

I’m a normal human just like you, yet in a week I:

  • Work a 40 hour day job
  • Hit the gym 4–5 days per week
  • Produce a weekly blog
  • Produce a weekly podcast
  • Produce a weekly drawing (October I’m doing a daily drawing!)
  • Manage to promote my content through social media
  • Respond to every message and email people send me
  • Listen to podcasts and audio books to develop my mind and business
  • Spend time with my wife and two cats

Create:

  • morning rituals
  • lunch rituals
  • after work rituals
  • before bed rituals.

These rituals have trained me to get in the zone and ditch the thinking.

  1. Gut Check Yourself

It really boils down to how badly do you want it?

If you can look yourself in the mirror and say you want it badly, than you your actions need to speak louder than your words.

Objections: What if I have kids?

Check out these creatives grinding on their dreams with kids:

There are no excuses—either you want it or you don’t.

Saying you don’t have time needs to stop. If you’re sitting on the couch each night glued to a tv or out socializing, you have no room to complain.

I promise you, nobody wants to hear that shit.

What’s Your Next Move?

What I hope to accomplish:

My goal is to help people like you discover that one thing you love and I want to show you it’s possible to pursue it.

The more time you make for your dream, the closer your dream becomes a reality. Motivation will find you when you’re working.

So what’s your next move?

Are you tired of making the excuses?

No one is going to hand you your dream.

If you want to pursue your creativity outside your day job, it comes down to taking action and getting started.

Figure out the first step now and stop “putting it off until tomorrow.” We all know how that works.

]]> Wed, 26 Oct 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ Your Dream is Possible When Quit Making Excuses and Start Taking Action

How awesome would it be to have the motivation and time to pursue your creativity outside your day job?

Excuses will always be readily available.

Do you want to go to the grave knowing you never took a shot at trying?

I think I know the answer so here are 4 ways to find the motivation and time necessary to pursue your creativity outside your day.

  1. Less Talking and More Action
  • Getting started in something is the hardest part of anything.
  • That’s the thing, motivation is not a source of energy—it comes from the act of doing.
  • Motivation will find you when you commit and begin your work. It steadily flows when the rubber meets the road.
  • struggling with setting up a blog and podcast

What helps me take action:

  • Setting a deadline
  • Creates urgency
  • Holds you accountable
  1. Trim the Fat
  • we all have the same 24 hours in a day
  • people accomplish more because they trim the fat
  • You can never find time but you can make more time by saying no and killing your time wasters.

What are you consuming that’s taking up your precious bandwidth?

Are you:

  • Watching hours of Netflix each night?
  • Playing endless rounds of video games?
  • Scavenging YouTube for the best cat videos?
  • Socialize with friends each night?
  • Hanging with unmotivated influences?

Save the ‘not having the time excuse’ when you clearly have plenty of fat to trim in your consumption schedule.

  1. Develop Routines and Rituals

Routines and rituals allow you to mindlessly act on your creative goals.

I’m a normal human just like you, yet in a week I:

  • Work a 40 hour day job
  • Hit the gym 4–5 days per week
  • Produce a weekly blog
  • Produce a weekly podcast
  • Produce a weekly drawing (October I’m doing a daily drawing!)
  • Manage to promote my content through social media
  • Respond to every message and email people send me
  • Listen to podcasts and audio books to develop my mind and business
  • Spend time with my wife and two cats

Create:

  • morning rituals
  • lunch rituals
  • after work rituals
  • before bed rituals.

These rituals have trained me to get in the zone and ditch the thinking.

  1. Gut Check Yourself

It really boils down to how badly do you want it?

If you can look yourself in the mirror and say you want it badly, than you your actions need to speak louder than your words.

Objections: What if I have kids?

Check out these creatives grinding on their dreams with kids:

There are no excuses—either you want it or you don’t.

Saying you don’t have time needs to stop. If you’re sitting on the couch each night glued to a tv or out socializing, you have no room to complain.

I promise you, nobody wants to hear that shit.

What’s Your Next Move?

What I hope to accomplish:

My goal is to help people like you discover that one thing you love and I want to show you it’s possible to pursue it.

The more time you make for your dream, the closer your dream becomes a reality. Motivation will find you when you’re working.

So what’s your next move?

Are you tired of making the excuses?

No one is going to hand you your dream.

If you want to pursue your creativity outside your day job, it comes down to taking action and getting started.

Figure out the first step now and stop “putting it off until tomorrow.” We all know how that works.

]]> Finding Motivation & Time Outside Your Day Job to Create Scotty Russell | Perspective-Collective 00:19:50 ## **Your Dream is Possible When Quit Making Excuses and Start Taking Action** _How awesome would it be to have the motivation and time to pursue your creativity outside your day job_? **Excuses will always be readily available**. _Do you want to go to the grave knowing you never took a shot at trying_? I think I know the answer so here are 4 ways to find the motivation and time necessary to pursue your creativity outside your day. **1. Less Talking and More Action** - Getting started in something is the hardest part of anything. - That’s the thing, motivation _is not_ a source of energy— **it comes from the act of doing**. - Motivation will **find you** when you **commit and begin your work**. It steadily flows when the rubber meets the road. - struggling with setting up a blog and podcast What helps me take action: - Setting a deadline - Creates urgency - Holds you accountable **2. Trim the Fat** - we all have the same 24 hours in a day - people accomplish more because they trim the fat - You can never _find time_ but you can make more time by **saying no and killing your time wasters**. What are you consuming that’s taking up your precious bandwidth? Are you: - Watching hours of Netflix each night? - Playing endless rounds of video games? - Scavenging YouTube for the best cat videos? - Socialize with friends each night? - Hanging with unmotivated influences? Save the ‘not having the time excuse’ when you clearly have plenty of fat to trim in your consumption schedule. **3. Develop Routines and Rituals** Routines and rituals allow you to **mindlessly act on your creative goals**. I’m a normal human just like you, yet in a week I: - Work a 40 hour day job - Hit the gym 4–5 days per week - Produce a weekly blog - Produce a weekly podcast - Produce a weekly drawing (October I’m doing a daily drawing!) - Manage to promote my content through social media - Respond to every message and email people send me - Listen to podcasts and audio books to develop my mind and business - Spend time with my wife and two cats Create: - morning rituals - lunch rituals - after work rituals - before bed rituals. These rituals have trained me to get in the zone and ditch the thinking. **4. Gut Check Yourself** _It really boils down to how badly do you want it_? If you can look yourself in the mirror and say you want it badly, than you your actions need to speak louder than your words. Objections: What if I have kids? Check out these creatives grinding on their dreams with kids: - [Bob Ewing](https://www.instagram.com/bobewing_/?hl=en) - [Colin Tierney](https://www.instagram.com/tierneystudio/?hl=en) - Tierney Studio - [Daniel Palacios](https://www.instagram.com/highpulpstudio/?hl=en) - Highpulp Studio - [Terance Tang](https://www.instagram.com/tinlunstudio/) - Tinlun Studio - [Scott Hofford](https://www.instagram.com/scotthofford/) **There are no excuses** —either you want it or you don’t. Saying you don’t have time needs to stop. If you’re sitting on the couch each night glued to a tv or out socializing, you have no room to complain. I promise you, nobody wants to hear that shit. ## **What’s Your Next Move?** **What I hope to accomplish** : My goal is to help people like you discover that one thing you love and I want to show you it’s possible to pursue it. **The more time you make for your dream, the closer your dream becomes a reality**. Motivation will find you when you’re working. _So what’s your next move_? _Are you tired of making the excuses_? No one is going to hand you your dream. If you want to pursue your creativity outside your day job, it comes down to taking action and getting started. Figure out the first step now and stop “putting it off until tomorrow.” We all know how that works. ## **Your Dream is Possible When Quit Making Excuses and Start Taking Action** _How awesome would it be to have the motivation and time to pursue your creativity outside your day job_? **Excuses will always be readily available**. _Do you want to go to the grave knowing you never took a shot at trying_? I think I know the answer so here are 4 ways to find the motivation and time necessary to pursue your creativity outside your day. **1. Less Talking and More Action** - Getting started in something is the hardest part of anything. - That’s the thing, motivation _is not_ a source of energy— **it comes from the act of doing**. - Motivation will **find you** when you **commit and begin your work**. It steadily flows when the rubber meets the road. - struggling with setting up a blog and podcast What helps me take action: - Setting a deadline - Creates urgency - Holds you accountable **2. Trim the Fat** - we all have the same 24 hours in a day - people accomplish more because they trim the fat - You can never _find time_ but you can make more time by **saying no and killing your time wasters**. What are you consuming that’s taking up your precious bandwidth? Are you: - Watching hours of Netflix each night? - Playing endless rounds of video games? - Scavenging YouTube for the best cat videos? - Socialize with friends each night? - Hanging with unmotivated influences? Save the ‘not having the time excuse’ when you clearly have plenty of fat to trim in your consumption schedule. **3. Develop Routines and Rituals** Routines and rituals allow you to **mindlessly act on your creative goals**. I’m a normal human just like you, yet in a week I: - Work a 40 hour day job - Hit the gym 4–5 days per week - Produce a weekly blog - Produce a weekly podcast - Produce a weekly drawing (October I’m doing a daily drawing!) - Manage to promote my content through social media - Respond to every message and email people send me - Listen to podcasts and audio books to develop my mind and business - Spend time with my wife and two cats Create: - morning rituals - lunch rituals - after work rituals - before bed rituals. These rituals have trained me to get in the zone and ditch the thinking. **4. Gut Check Yourself** _It really boils down to how badly do you want it_? If you can look yourself in the mirror and say you want it badly, than you your actions need to speak louder than your words. Objections: What if I have kids? Check out these creatives grinding on their dreams with kids: - [Bob Ewing](https://www.instagram.com/bobewing_/?hl=en) - [Colin Tierney](https://www.instagram.com/tierneystudio/?hl=en) - Tierney Studio - [Daniel Palacios](https://www.instagram.com/highpulpstudio/?hl=en) - Highpulp Studio - [Terance Tang](https://www.instagram.com/tinlunstudio/) - Tinlun Studio - [Scott Hofford](https://www.instagram.com/scotthofford/) **There are no excuses** —either you want it or you don’t. Saying you don’t have time needs to stop. If you’re sitting on the couch each night glued to a tv or out socializing, you have no room to complain. I promise you, nobody wants to hear that shit. ## **What’s Your Next Move?** **What I hope to accomplish** : My goal is to help people like you discover that one thing you love and I want to show you it’s possible to pursue it. **The more time you make for your dream, the closer your dream becomes a reality**. Motivation will find you when you’re working. _So what’s your next move_? _Are you tired of making the excuses_? No one is going to hand you your dream. If you want to pursue your creativity outside your day job, it comes down to taking action and getting started. Figure out the first step now and stop “putting it off until tomorrow.” We all know how that works. true full 13 43241a9843004888f1a522c7a9656e9f (Pt. 3 of 3) Laying the Foundation for Your Personal Brand: How Your Why Attracts an Audience & Inspires Action In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why.

People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others.

In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where:

  1. The inner “bullseye” circle is labeled Why
  2. The second middle circle is labeled How.
  3. The third outer circle is labeled What.

When most people start with the outer rings, my goal is to encourage you to work from the inside out.

There are 3 key questions to ask yourself moving forward:

  • Who are you helping?
  • How will their lives improve from their interaction with your brand?
  • How is the world different because your brand exists?

Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action.

Simon Sinek - "Start With Why"

MLK - “I Have a Dream Speech”

Cory Miller - Behind the Brand Podcast

]]> Wed, 19 Oct 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why.

People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others.

In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where:

  1. The inner “bullseye” circle is labeled Why
  2. The second middle circle is labeled How.
  3. The third outer circle is labeled What.

When most people start with the outer rings, my goal is to encourage you to work from the inside out.

There are 3 key questions to ask yourself moving forward:

  • Who are you helping?
  • How will their lives improve from their interaction with your brand?
  • How is the world different because your brand exists?

Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action.

Simon Sinek - "Start With Why"

MLK - “I Have a Dream Speech”

Cory Miller - Behind the Brand Podcast

]]> (Pt. 3 of 3) Laying the Foundation for Your Personal Brand: How Your Why Attracts an Audience & Inspires Action Scotty Russell | Perspective-Collective 00:13:56 In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why. People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others. In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where: 1. The inner “bullseye” circle is labeled Why 2. The second middle circle is labeled How. 3. The third outer circle is labeled What. When most people start with the outer rings, my goal is to encourage you to work from the inside out. There are 3 key questions to ask yourself moving forward: - _Who are you helping_? - _How will their lives improve from their interaction with your brand_? - _How is the world different because your brand exists_? Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action. Simon Sinek - "[Start With Why](http://amzn.to/2dROKmw)" MLK - “[I Have a Dream Speech](https://www.youtube.com/watch?v=3vDWWy4CMhE)” Cory Miller - [Behind the Brand Podcast](https://seanwes.com/behindthebrand/) In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why. People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others. In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where: 1. The inner “bullseye” circle is labeled Why 2. The second middle circle is labeled How. 3. The third outer circle is labeled What. When most people start with the outer rings, my goal is to encourage you to work from the inside out. There are 3 key questions to ask yourself moving forward: - _Who are you helping_? - _How will their lives improve from their interaction with your brand_? - _How is the world different because your brand exists_? Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action. Simon Sinek - "[Start With Why](http://amzn.to/2dROKmw)" MLK - “[I Have a Dream Speech](https://www.youtube.com/watch?v=3vDWWy4CMhE)” Cory Miller - [Behind the Brand Podcast](https://seanwes.com/behindthebrand/) false full 12 4b158398a8d2c69308f045ce9615918c (Pt. 2 of 3) Laying the Foundation for Your Personal Brand: Find Your Sweet Spot & Enjoy the Work You’re Best At This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand.

The sweet spot can be defined several ways:

  • The intersection of your greatest strength and passion
  • The intersection of your greatest knowledge / skill with a strong passion point
  • Being equally good at what you love to do
  • Your vocation, life’s work or calling

Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion.

When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions.

Finding your greatest strength:

  1. Write down what you’re best at
  2. Consult a trusted resource
  3. Take a StrengthsFinder 2.0 Test

Finding your greatest passion

  1. Write down what you enjoy doing the most
  2. Don’t overthink it

By combining your greatest strength and passion, you’ll not only be about to own a specific content niche, but you’ll get to enjoy what you’re best at too.

It’s not something that happens overnight but you have the opportunity to create this circumstance if it doesn’t exist in the world.

Music by: Blookah

7 Habits of Highly Successful People Book

Eric Friedensohn - Efdot Studio

Andy Schneider, aka the Chicken Whisperer

StrengthsFinder 2.0 Book

Ken Coleman - Sweet Spot Speech

Aaron Draplin

Andy J. Miller

Jessica Hische

]]> Wed, 12 Oct 2016 10:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand.

The sweet spot can be defined several ways:

  • The intersection of your greatest strength and passion
  • The intersection of your greatest knowledge / skill with a strong passion point
  • Being equally good at what you love to do
  • Your vocation, life’s work or calling

Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion.

When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions.

Finding your greatest strength:

  1. Write down what you’re best at
  2. Consult a trusted resource
  3. Take a StrengthsFinder 2.0 Test

Finding your greatest passion

  1. Write down what you enjoy doing the most
  2. Don’t overthink it

By combining your greatest strength and passion, you’ll not only be about to own a specific content niche, but you’ll get to enjoy what you’re best at too.

It’s not something that happens overnight but you have the opportunity to create this circumstance if it doesn’t exist in the world.

Music by: Blookah

7 Habits of Highly Successful People Book

Eric Friedensohn - Efdot Studio

Andy Schneider, aka the Chicken Whisperer

StrengthsFinder 2.0 Book

Ken Coleman - Sweet Spot Speech

Aaron Draplin

Andy J. Miller

Jessica Hische

]]> (Pt. 2 of 3) Laying the Foundation for Your Personal Brand: Find Your Sweet Spot & Enjoy the Work You’re Best At Scotty Russell | Perspective-Collective 00:16:34 This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand. The sweet spot can be defined several ways: - The intersection of your greatest strength and passion - The intersection of your greatest knowledge / skill with a strong passion point - Being equally good at what you love to do - Your vocation, life’s work or calling Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion. When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions. Finding your greatest strength: 1. Write down what you’re best at 2. Consult a trusted resource 3. Take a StrengthsFinder 2.0 Test Finding your greatest passion 1. Write down what you enjoy doing the most 2. Don’t overthink it By combining your greatest strength and passion, you’ll not only be about to own a specific content niche, but you’ll get to enjoy what you’re best at too. It’s not something that happens overnight but you have the opportunity to create this circumstance if it doesn’t exist in the world. Music by: [Blookah](souncloud.com/blookah) [7 Habits of Highly Successful People Book](http://amzn.to/2dFwddk) Eric Friedensohn - [Efdot Studio](http://www.efdotstudio.com/) Andy Schneider, aka the [Chicken Whisperer](http://www.chickenwhisperer.com/) [StrengthsFinder 2.0 Book](http://amzn.to/2e28vr0) Ken Coleman - [Sweet Spot Speech](https://www.youtube.com/watch?v=7g7h9aPHnTw) [Aaron Draplin](http://draplin.com/) [Andy J. Miller](http://www.andy-j-miller.com/) [Jessica Hische](http://jessicahische.is/) This episode of the Perspective Podcast is about finding your sweet spot. It’s the 2nd part of a 3 part series of Laying the Foundation to Your Personal Brand. The sweet spot can be defined several ways: - The intersection of your greatest strength and passion - The intersection of your greatest knowledge / skill with a strong passion point - Being equally good at what you love to do - Your vocation, life’s work or calling Locating your sweet spot helps you place a ladder against the right wall. Instead of climbing up a wall leading down the wrong path, focus on an area of greatest strength and passion. When finding your sweet spot, create two overlapping circles and create a Venn Diagram. Label the left side Strengths and the right side Passions. Finding your greatest strength: 1. Write down what you’re best at 2. Consult a trusted resource 3. Take a StrengthsFinder 2.0 Test Finding your greatest passion 1. Write down what you enjoy doing the most 2. Don’t overthink it By combining your greatest strength and passion, you’ll not only be about to own a specific content niche, but you’ll get to enjoy what you’re best at too. It’s not something that happens overnight but you have the opportunity to create this circumstance if it doesn’t exist in the world. Music by: [Blookah](souncloud.com/blookah) [7 Habits of Highly Successful People Book](http://amzn.to/2dFwddk) Eric Friedensohn - [Efdot Studio](http://www.efdotstudio.com/) Andy Schneider, aka the [Chicken Whisperer](http://www.chickenwhisperer.com/) [StrengthsFinder 2.0 Book](http://amzn.to/2e28vr0) Ken Coleman - [Sweet Spot Speech](https://www.youtube.com/watch?v=7g7h9aPHnTw) [Aaron Draplin](http://draplin.com/) [Andy J. Miller](http://www.andy-j-miller.com/) [Jessica Hische](http://jessicahische.is/) true full 11 79210b42ddb3a5e7f48fc51f83f901f8 (Pt. 1 of 3) Laying the Foundation for Your Personal Brand: Your Story Will Attract People to Your Cause This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.

The main points he covers are:

  • Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.
  • Along with time, your story is one of your most powerful and valuable assets.
  • When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.
  • Knowing who you are changes what you do.
  • One of the best ways I feel to reveal your story to yourself is through writing.
  • People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah

]]> Wed, 5 Oct 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.

The main points he covers are:

  • Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.
  • Along with time, your story is one of your most powerful and valuable assets.
  • When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.
  • Knowing who you are changes what you do.
  • One of the best ways I feel to reveal your story to yourself is through writing.
  • People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah

]]> (Pt. 1 of 3) Laying the Foundation for Your Personal Brand: Your Story Will Attract People to Your Cause Scotty Russell | Perspective-Collective 00:10:49 This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is. The main points he covers are: - Building a successful platform with an audience **starts with knowing who you are, what your gift is and why you’re doing it.** - Along with time, your story is one of your **most powerful and valuable assets.** - When you share your story, **you let others who may be in your shoes realize they are not alone with their struggles and fears**. - _Knowing who you are changes what you do._ - One of the _best ways_ I feel to reveal your story to yourself **is through writing**. - **People will care if you tell a compelling story that frames the delivery towards benefiting them.** Music by: [Blookah](file:///Applications/iA%20Writer.app/Contents/Resources/Templates/Sans.iawritertemplate/Contents/Resources/soundcloud.com/Blookah) This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is. The main points he covers are: - Building a successful platform with an audience **starts with knowing who you are, what your gift is and why you’re doing it.** - Along with time, your story is one of your **most powerful and valuable assets.** - When you share your story, **you let others who may be in your shoes realize they are not alone with their struggles and fears**. - _Knowing who you are changes what you do._ - One of the _best ways_ I feel to reveal your story to yourself **is through writing**. - **People will care if you tell a compelling story that frames the delivery towards benefiting them.** Music by: [Blookah](file:///Applications/iA%20Writer.app/Contents/Resources/Templates/Sans.iawritertemplate/Contents/Resources/soundcloud.com/Blookah) false full 10 18fec2bf810f8cdc91e59de31b049309 3 Benefits You'll Experience Once You Retire From the People Pleasing Business This episode of the Perspective Podcast is stepping away from feeling the need to please others and cater your work towards their preference.

Scotty gives you 3 benefits you’ll experience once you retire from this business and focus on doing the work that resonates with you the most.

These benefits are: 1. The pressure is off 2. You can be yourself 3. The right audience will find you

Key Takeaways

  • You have permission to enjoy what you create. - Trying to create work that appeals to everyone means that it will resonate with no one. - Embrace your unique abilities and think, speak and create from a place that is true to yourself. - Your right message will find the right audience at the right moment. - People are attracted to people who stand for something. - Never alter your DNA as you were created to create. - You can truly please the right audience once you are comfortable with whom you are as a person.

Big Magic: Elizabeth Gilbert Music by: Blookah

]]> Wed, 21 Sep 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is stepping away from feeling the need to please others and cater your work towards their preference.

Scotty gives you 3 benefits you’ll experience once you retire from this business and focus on doing the work that resonates with you the most.

These benefits are: 1. The pressure is off 2. You can be yourself 3. The right audience will find you

Key Takeaways

  • You have permission to enjoy what you create. - Trying to create work that appeals to everyone means that it will resonate with no one. - Embrace your unique abilities and think, speak and create from a place that is true to yourself. - Your right message will find the right audience at the right moment. - People are attracted to people who stand for something. - Never alter your DNA as you were created to create. - You can truly please the right audience once you are comfortable with whom you are as a person.

Big Magic: Elizabeth Gilbert Music by: Blookah

]]> 3 Benefits You'll Experience Once You Retire From the People Pleasing Business Scotty Russell | Perspective-Collective 00:11:15 This episode of the Perspective Podcast is stepping away from feeling the need to please others and cater your work towards their preference. Scotty gives you 3 benefits you’ll experience once you retire from this business and focus on doing the work that resonates with you the most. These benefits are: 1. The pressure is off 2. You can be yourself 3. The right audience will find you Key Takeaways - You have permission to enjoy what you create. - Trying to create work that appeals to everyone means that it will resonate with no one. - Embrace your unique abilities and think, speak and create from a place that is true to yourself. - Your right message will find the right audience at the right moment. - People are attracted to people who stand for something. - Never alter your DNA as you were created to create. - You can truly please the right audience once you are comfortable with whom you are as a person. [Big Magic](https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634718): Elizabeth Gilbert Music by: [Blookah](https://soundcloud.com/blookah) This episode of the Perspective Podcast is stepping away from feeling the need to please others and cater your work towards their preference. Scotty gives you 3 benefits you’ll experience once you retire from this business and focus on doing the work that resonates with you the most. These benefits are: 1. The pressure is off 2. You can be yourself 3. The right audience will find you Key Takeaways - You have permission to enjoy what you create. - Trying to create work that appeals to everyone means that it will resonate with no one. - Embrace your unique abilities and think, speak and create from a place that is true to yourself. - Your right message will find the right audience at the right moment. - People are attracted to people who stand for something. - Never alter your DNA as you were created to create. - You can truly please the right audience once you are comfortable with whom you are as a person. [Big Magic](https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634718): Elizabeth Gilbert Music by: [Blookah](https://soundcloud.com/blookah) false full 8 d898e2ec909c9236e71bab7c5c4a62e5 5 Steps to Avoid the Comparison Trap and Enjoy the Creative Process In this episode of the Perspective Podcast, Scotty discusses the dangers of the Comparison Trap. He also gives you 5 steps towards enjoying the creative process so you can break the spell of comparison.

These steps are:

  1. Find Your Sweet Spot
  2. Experimentation
  3. Create From an Authentic Place
  4. Passion & Enthusiasm
  5. Vulnerability
    Takeaways:
  • Understand that you are good enough, but these things never happen overnight for anyone
  • You need to have a vision in order to enjoy the process and the grind of creating
  • Take your inspiration and evolve it into something new and refreshing
  • Plagiarism is never cool
  • Put as much excitement and passion into your work as possible
  • People are attracted to those who relentlessly pursue the things they love and bring an energy to it
  • Getting transparent and sharing a vulnerable side of you that people can resonate with will help build credibility

Hand Lettering Inspirations:

Raul AlejandroRicardo Gonzalez Jessica Hische Doyald Young

Book Recommendation:

Show Your Work - Austin Kleon

 

Blog Post Series:

Creative South talk

Music by: Blookah

]]> Wed, 14 Sep 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ In this episode of the Perspective Podcast, Scotty discusses the dangers of the Comparison Trap. He also gives you 5 steps towards enjoying the creative process so you can break the spell of comparison.

These steps are:

  1. Find Your Sweet Spot
  2. Experimentation
  3. Create From an Authentic Place
  4. Passion & Enthusiasm
  5. Vulnerability
    Takeaways:
  • Understand that you are good enough, but these things never happen overnight for anyone
  • You need to have a vision in order to enjoy the process and the grind of creating
  • Take your inspiration and evolve it into something new and refreshing
  • Plagiarism is never cool
  • Put as much excitement and passion into your work as possible
  • People are attracted to those who relentlessly pursue the things they love and bring an energy to it
  • Getting transparent and sharing a vulnerable side of you that people can resonate with will help build credibility

Hand Lettering Inspirations:

Raul AlejandroRicardo Gonzalez Jessica Hische Doyald Young

Book Recommendation:

Show Your Work - Austin Kleon

 

Blog Post Series:

Creative South talk

Music by: Blookah

]]> 5 Steps to Avoid the Comparison Trap and Enjoy the Creative Process Scotty Russell | Perspective-Collective 00:15:10 In this episode of the Perspective Podcast, Scotty discusses the dangers of the Comparison Trap. He also gives you 5 steps towards enjoying the creative process so you can break the spell of comparison. These steps are: 1. Find Your Sweet Spot 2. Experimentation 3. Create From an Authentic Place 4. Passion & Enthusiasm 5. Vulnerability ### Takeaways: - **Understand that you are good enough** , but these things never happen overnight for anyone - You need to **have a vision** in order to **enjoy the process and the grind of creating** - **Take your inspiration** and **evolve it into something new and refreshing** - **Plagiarism is never cool** - **Put as much excitement and passion into your work as possible** - People are attracted to those who **relentlessly pursue the things they love** and bring an energy to it - Getting transparent and sharing a vulnerable side of you that people can resonate with will **help build credibility** Hand Lettering Inspirations: [Raul Alejandro](https://www.instagram.com/draw_ul/) [Ricardo Gonzalez](https://www.instagram.com/itsaliving/) [Jessica Hische](http://jessicahische.is/) [Doyald Young](http://www.doyaldyoung.com/) Book Recommendation: [Show Your Work - Austin Kleon](http://amzn.to/2c7rYqV) Blog Post Series: - [Find Your Greatest Strength](http://perspective-collective.com/the-sweet-spot-how-to-find-your-strengths/) - [Find Your Greatest Passion](http://perspective-collective.com/the-sweet-spot-finding-your-passion/) - [Find Your Sweet Spot](http://perspective-collective.com/find-your-sweet-spot/) [Creative South talk](https://www.youtube.com/watch?v=jjOFErfOGZo) Music by: [Blookah](http://soundcloud.com/blookah) In this episode of the Perspective Podcast, Scotty discusses the dangers of the Comparison Trap. He also gives you 5 steps towards enjoying the creative process so you can break the spell of comparison. These steps are: 1. Find Your Sweet Spot 2. Experimentation 3. Create From an Authentic Place 4. Passion & Enthusiasm 5. Vulnerability ### Takeaways: - **Understand that you are good enough** , but these things never happen overnight for anyone - You need to **have a vision** in order to **enjoy the process and the grind of creating** - **Take your inspiration** and **evolve it into something new and refreshing** - **Plagiarism is never cool** - **Put as much excitement and passion into your work as possible** - People are attracted to those who **relentlessly pursue the things they love** and bring an energy to it - Getting transparent and sharing a vulnerable side of you that people can resonate with will **help build credibility** Hand Lettering Inspirations: [Raul Alejandro](https://www.instagram.com/draw_ul/) [Ricardo Gonzalez](https://www.instagram.com/itsaliving/) [Jessica Hische](http://jessicahische.is/) [Doyald Young](http://www.doyaldyoung.com/) Book Recommendation: [Show Your Work - Austin Kleon](http://amzn.to/2c7rYqV) Blog Post Series: - [Find Your Greatest Strength](http://perspective-collective.com/the-sweet-spot-how-to-find-your-strengths/) - [Find Your Greatest Passion](http://perspective-collective.com/the-sweet-spot-finding-your-passion/) - [Find Your Sweet Spot](http://perspective-collective.com/find-your-sweet-spot/) [Creative South talk](https://www.youtube.com/watch?v=jjOFErfOGZo) Music by: [Blookah](http://soundcloud.com/blookah) false full 7 b18c0d55d6ad169416674be0bfed0356 Clarity Comes From Dipping Your Toes in the Water This episode of the Perspective Podcast is centered around breaking away from thinking and planning and dipping your toes in the water and taking action.

You can’t make progress by sitting on dry land. Yet, you also can’t commit and dive into the deep end when you're not confident in the direction you pick.

Scotty talks more in depth about:

  • you fail by default by never trying in the first place
  • Trying anything over doing nothing.
  • you having a difficult time finding clarity by getting trapped in the world of thinking and planning
  • it being impossible to be perfect, especially when you start.

Music by: Blookah

]]> Wed, 7 Sep 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is centered around breaking away from thinking and planning and dipping your toes in the water and taking action.

You can’t make progress by sitting on dry land. Yet, you also can’t commit and dive into the deep end when you're not confident in the direction you pick.

Scotty talks more in depth about:

  • you fail by default by never trying in the first place
  • Trying anything over doing nothing.
  • you having a difficult time finding clarity by getting trapped in the world of thinking and planning
  • it being impossible to be perfect, especially when you start.

Music by: Blookah

]]> Clarity Comes From Dipping Your Toes in the Water Scotty Russell | Perspective-Collective 00:13:45 This episode of the Perspective Podcast is centered around breaking away from thinking and planning and dipping your toes in the water and taking action. You can’t make progress by sitting on dry land. Yet, you also can’t commit and dive into the deep end when you're not confident in the direction you pick. Scotty talks more in depth about: - **you fail by default by never trying in the first place** - _Trying anything over doing nothing_. - you having a difficult time finding clarity by getting trapped in the world of thinking and planning - **it being impossible to be perfect** , especially when you start. Music by: [Blookah](https://soundcloud.com/blookah) This episode of the Perspective Podcast is centered around breaking away from thinking and planning and dipping your toes in the water and taking action. You can’t make progress by sitting on dry land. Yet, you also can’t commit and dive into the deep end when you're not confident in the direction you pick. Scotty talks more in depth about: - **you fail by default by never trying in the first place** - _Trying anything over doing nothing_. - you having a difficult time finding clarity by getting trapped in the world of thinking and planning - **it being impossible to be perfect** , especially when you start. Music by: [Blookah](https://soundcloud.com/blookah) false full 6 1c59c035043a4e1cfa3cbe802c443b78 Location Doesn’t Matter: 2 Ways to Create Successfully Wherever You Live This episode of the Perspective Podcast is about thriving creatively wherever you live.

You don’t need to live in a big city in order to go online and:

  1. Find like-minded individuals in communities.
  2. Share your creativity with the world.

Scotty discusses how:

  • Communities are out there but you have to be proactive and seek them out.
  • Communities allow you to grow, get feedback, collaborate and build a tribe.
  • Through consistently sharing quality work, you put yourself one scroll or swipe away from getting discovered.
  • With the click of a button, you can share your creativity with the world.
  • By stringing together years of consistent work, you’re giving yourself a huge advantage to get noticed.

Seanwes community

Seanwes podcast

Music by: Blookah

]]> Wed, 31 Aug 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is about thriving creatively wherever you live.

You don’t need to live in a big city in order to go online and:

  1. Find like-minded individuals in communities.
  2. Share your creativity with the world.

Scotty discusses how:

  • Communities are out there but you have to be proactive and seek them out.
  • Communities allow you to grow, get feedback, collaborate and build a tribe.
  • Through consistently sharing quality work, you put yourself one scroll or swipe away from getting discovered.
  • With the click of a button, you can share your creativity with the world.
  • By stringing together years of consistent work, you’re giving yourself a huge advantage to get noticed.

Seanwes community

Seanwes podcast

Music by: Blookah

]]> Location Doesn’t Matter: 2 Ways to Create Successfully Wherever You Live Scotty Russell | Perspective-Collective 00:11:05 This episode of the Perspective Podcast is about thriving creatively wherever you live. You don’t need to live in a big city in order to go online and: 1. Find like-minded individuals in communities. 2. Share your creativity with the world. Scotty discusses how: - Communities are out there but you have to be proactive and seek them out. - **Communities allow you to grow, get feedback, collaborate and build a tribe.** - Through **consistently sharing quality work** , you put yourself one scroll or swipe away from getting discovered. - With the click of a button, you can **share your creativity with the world**. - **By stringing together years of consistent work** , you’re giving yourself a huge advantage to get noticed. [Seanwes community](http://seanwes.com) [Seanwes podcast](https://seanwes.com/podcast/) Music by: [Blookah](https://soundcloud.com/blookah) This episode of the Perspective Podcast is about thriving creatively wherever you live. You don’t need to live in a big city in order to go online and: 1. Find like-minded individuals in communities. 2. Share your creativity with the world. Scotty discusses how: - Communities are out there but you have to be proactive and seek them out. - **Communities allow you to grow, get feedback, collaborate and build a tribe.** - Through **consistently sharing quality work** , you put yourself one scroll or swipe away from getting discovered. - With the click of a button, you can **share your creativity with the world**. - **By stringing together years of consistent work** , you’re giving yourself a huge advantage to get noticed. [Seanwes community](http://seanwes.com) [Seanwes podcast](https://seanwes.com/podcast/) Music by: [Blookah](https://soundcloud.com/blookah) false full 5 0dc011bc2ca145ed20e11fac272fbf05 Hitting Home Runs: The Secret to Creating Your Best Work This episode of the Perspective Podcast is about figuring out the secret to hitting home runs. This is an analogy for creating your best work and it’s done by putting out lots of work and swinging for the fences.

Scotty discusses:

  • The performance of your work doesn’t define you.
  • It takes a lot of bad and mediocre work to stumble across your best.
  • Swinging for the fences and pouring everything you have into your work.
  • Not focusing on perfection—higher volume and practice leads to quality.
  • Find ways to progress each time and experiment in the process.
  • Staying in the game when you face adversity.

“Art & Fear” - A book on figuring out what your art is really about.

Music by: Blookah

]]> Wed, 24 Aug 2016 09:00:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is about figuring out the secret to hitting home runs. This is an analogy for creating your best work and it’s done by putting out lots of work and swinging for the fences.

Scotty discusses:

  • The performance of your work doesn’t define you.
  • It takes a lot of bad and mediocre work to stumble across your best.
  • Swinging for the fences and pouring everything you have into your work.
  • Not focusing on perfection—higher volume and practice leads to quality.
  • Find ways to progress each time and experiment in the process.
  • Staying in the game when you face adversity.

“Art & Fear” - A book on figuring out what your art is really about.

Music by: Blookah

]]> Hitting Home Runs: The Secret to Creating Your Best Work Scotty Russell | Perspective-Collective 00:10:04 This episode of the Perspective Podcast is about figuring out the secret to hitting home runs. This is an analogy for creating your best work and it’s done by putting out lots of work and swinging for the fences. Scotty discusses: - The performance of your work **doesn’t define you**. - It takes a lot of **bad** **and mediocre** **work** to stumble across your best. - Swinging for the fences and **pouring everything you have** into your work. - Not focusing on perfection— **higher volume** and **practice** leads to quality. - Find ways to progress each time and experiment in the process. - Staying in the game when you face adversity. “[Art & Fear](http://amzn.to/2b60bZ6)” - A book on figuring out what your art is really about. Music by: [Blookah](https://soundcloud.com/blookah) This episode of the Perspective Podcast is about figuring out the secret to hitting home runs. This is an analogy for creating your best work and it’s done by putting out lots of work and swinging for the fences. Scotty discusses: - The performance of your work **doesn’t define you**. - It takes a lot of **bad** **and mediocre** **work** to stumble across your best. - Swinging for the fences and **pouring everything you have** into your work. - Not focusing on perfection— **higher volume** and **practice** leads to quality. - Find ways to progress each time and experiment in the process. - Staying in the game when you face adversity. “[Art & Fear](http://amzn.to/2b60bZ6)” - A book on figuring out what your art is really about. Music by: [Blookah](https://soundcloud.com/blookah) false full 4 a636355506f062ec22090b592e65c67b What Are You Working Towards Each Day? This episode of the Perspective Podcast is about finding what you want in life and making a plan to get there.

Scotty covers:

  • His experiences of doubting his abilities and career

  • Dealing with the voices in your head

  • Encouraging positive self-talk

  • Protecting the vision with a plan

  • Having some enthusiasm in the work you pursue

It’s important to be excited about what you’re working towards each day. There’s one thing that’s certain, by not taking action you will continue to stay caught up in the mundane day-to-day routine.

Music by: Blookah

Find me online at: PRSPCTV_CLLCTV Perspective-collective.com

]]> Tue, 16 Aug 2016 10:56:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is about finding what you want in life and making a plan to get there.

Scotty covers:

  • His experiences of doubting his abilities and career

  • Dealing with the voices in your head

  • Encouraging positive self-talk

  • Protecting the vision with a plan

  • Having some enthusiasm in the work you pursue

It’s important to be excited about what you’re working towards each day. There’s one thing that’s certain, by not taking action you will continue to stay caught up in the mundane day-to-day routine.

Music by: Blookah

Find me online at: PRSPCTV_CLLCTV Perspective-collective.com

]]> What Are You Working Towards Each Day? Scotty Russell | Perspective-Collective 00:12:15 This episode of the Perspective Podcast is about finding what you want in life and making a plan to get there. Scotty covers: - His experiences of doubting his abilities and career - Dealing with the voices in your head - Encouraging positive self-talk - Protecting the vision with a plan - Having some enthusiasm in the work you pursue It’s important to be excited about what you’re working towards each day. There’s one thing that’s certain, by not taking action you will continue to stay caught up in the mundane day-to-day routine. Music by: [Blookah](soundcloud.com/blookah) Find me online at: [PRSPCTV\_CLLCTV Perspective-collective.com](Perspective-collective.com) This episode of the Perspective Podcast is about finding what you want in life and making a plan to get there. Scotty covers: - His experiences of doubting his abilities and career - Dealing with the voices in your head - Encouraging positive self-talk - Protecting the vision with a plan - Having some enthusiasm in the work you pursue It’s important to be excited about what you’re working towards each day. There’s one thing that’s certain, by not taking action you will continue to stay caught up in the mundane day-to-day routine. Music by: [Blookah](soundcloud.com/blookah) Find me online at: [PRSPCTV\_CLLCTV Perspective-collective.com](Perspective-collective.com) illustrativelettering, handlettering, inspiration, creativity, entrepreneur, design, motivation, illustration, creative false full 3 9f95cb6c7107adaef6ecf0b2b185e8b1 How to Create Opportunities & Attract Results This episode of the Perspective Podcast is about creating opportunities and attracting the results you want.

In order to make things happen in your creative career I suggest you:

  1. Be Proactive 2. Invest Effort 3. Persevere

Opportunities and results don’t happen to those who sit back and wait. Getting lucky is a direct result from following these 3 rules as opportunities find those who are prepared and putting in the work.

How badly do you want it?

Music by: Blookah

https://soundcloud.com/blookah

]]> Fri, 12 Aug 2016 11:49:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode of the Perspective Podcast is about creating opportunities and attracting the results you want.

In order to make things happen in your creative career I suggest you:

  1. Be Proactive 2. Invest Effort 3. Persevere

Opportunities and results don’t happen to those who sit back and wait. Getting lucky is a direct result from following these 3 rules as opportunities find those who are prepared and putting in the work.

How badly do you want it?

Music by: Blookah

https://soundcloud.com/blookah

]]> How to Create Opportunities & Attract Results Scotty Russell | Perspective-Collective 00:11:30 This episode of the Perspective Podcast is about creating opportunities and attracting the results you want. In order to make things happen in your creative career I suggest you: 1. Be Proactive 2. Invest Effort 3. Persevere Opportunities and results don’t happen to those who sit back and wait. Getting lucky is a direct result from following these 3 rules as opportunities find those who are prepared and putting in the work. How badly do you want it? Music by: Blookah [https://soundcloud.com/blookah](https://soundcloud.com/blookah) This episode of the Perspective Podcast is about creating opportunities and attracting the results you want. In order to make things happen in your creative career I suggest you: 1. Be Proactive 2. Invest Effort 3. Persevere Opportunities and results don’t happen to those who sit back and wait. Getting lucky is a direct result from following these 3 rules as opportunities find those who are prepared and putting in the work. How badly do you want it? Music by: Blookah [https://soundcloud.com/blookah](https://soundcloud.com/blookah) lettering, inspiration, creativity, creative, art, design, hand, motivation, entrepreneur false full 2 3c2c5bb563bcdd8797c28c3cfe49f5fc 3 Reasons Why You Need to Share Your Creativity With the World This episode is about overcoming the resistance you have when sharing your creativity with the world. I also give you the 3 benefits you'll receive upon sharing that'll boost your creative career.

]]> Wed, 10 Aug 2016 22:35:00 +0000 scotty@perspective-collective.com (Scotty Russell | Perspective-Collective) http://sidehustlersperspective.com/ This episode is about overcoming the resistance you have when sharing your creativity with the world. I also give you the 3 benefits you'll receive upon sharing that'll boost your creative career.

]]> 3 Reasons Why You Need to Share Your Creativity With the World Scotty Russell | Perspective-Collective 00:14:20 This episode is about overcoming the resistance you have when sharing your creativity with the world. I also give you the 3 benefits you'll receive upon sharing that'll boost your creative career. This episode is about overcoming the resistance you have when sharing your creativity with the world. I also give you the 3 benefits you'll receive upon sharing that'll boost your creative career. inspiration, creativity, design, motivation, entrepreneur false full 1