Covoya Coffee Podcasting Network

2025 was marked by unprecedented challenges in the coffee industry.
Tariffs significantly impacted the cost structure for importers and roasters.
The inverted market created disincentives to hold inventory.
Financial strain affected even the largest players in the coffee sector.
Current market trends indicate a potential recovery with more coffee availability.
Adaptability and quick reactions are crucial for survival in the coffee business.
New Year's resolutions should focus on improving accounts receivable management.
Understanding market dynamics is essential for making informed business decisions.
The importance of taking breaks and unplugging from the business was highlighted.
The conversation emphasized the need for continuous learning and adaptation.

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Extra Shot | Costa Rica Once Grew Chile's Best Coffee Ep. 14

mike.ferguson@covoya.com (Mike Ferguson) — Tue, 6 Jan 2026 10:00:00 +0000

Takeaways

Costa Rica's commercial coffee history dates back to the 1830s.
Producers initially struggled to find markets for their coffee.
Direct trade routes were established by shipping entrepreneur William Le Lacheur.
Costa Rican coffee was often exported through Chile to Europe.
The lack of infrastructure hindered coffee distribution in early years.
William Le Lacheur played a crucial role in connecting Costa Rican coffee to England.
Costa Rican coffee producers were determined to improve their market situation.
The legacy of Costa Rican coffee includes advancements in processing technology.
Costa Rican coffee was recognized for its quality even before the specialty coffee movement.
The determination of coffee producers has shaped the industry's evolution in Costa Rica.

READ THE BLOG

The Social Clip

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Coffee Memo | Rob Talks Coffee Forecasts Ep. 11

mike.ferguson@covoya.com (Rob Stephen, Mike Ferguson) — Tue, 23 Dec 2025 10:00:00 +0000

Takeaways

Coffee forecasts are essentially opinions based on various data points.
Mother nature plays a significant role in coffee production outcomes.
Forecasts can vary widely and are often influenced by market sentiment.
Understanding the factors behind forecasts is crucial for industry stakeholders.
The coffee market is sensitive to changes in production estimates.
Export trends from major coffee-producing countries impact global supply.
Consumption patterns in countries like Brazil are changing significantly.
Forecasts are not static and should be revisited regularly.
Market prices are influenced by the balance of supply and demand.
The coffee industry relies on a mix of scientific data and anecdotal evidence.

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Ristretto | Christmas 1914, The “Last” Coffee on the Wind Ep. 12

mike.ferguson@covoya.com (William Ukers, Mike Ferguson) — Thu, 18 Dec 2025 10:00:00 +0000

"The last of the coffee-carrying sailing vessels to reach the United States was the bark Padang, which arrived in New York on Christmas day, 1914." -WH Ukers

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The Exchange | Coffee Processing Ep. 47

mike.ferguson@covoya.com (MARK INMAN, Mike Ferguson, TODD MACKEY) — Tue, 16 Dec 2025 10:00:00 +0000

Takeaways

Processing is crucial for flavor development in coffee.
Historical context shows the evolution of coffee processing methods.
Washed and natural processing methods yield different flavor profiles.
The rise of semi-washed and honey processes reflects innovation in coffee.
Costa Rica has played a pivotal role in coffee processing advancements.
Consumer preferences influence the popularity of processing methods.
Anaerobic and co-fermented coffees are gaining traction in specialty coffee.
Digestive processing.

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Another Cup | Todd Interviews Covoya Controller Dave Zachary Ep. 20

mike.ferguson@covoya.com (MIKE FERGUSON, DAVE ZACHARY, TODD MACKEY) — Tue, 9 Dec 2025 10:00:00 +0000

Takeaways

Dave Zachary is the controller at Covoya Specialty Coffee.
Dave enjoys numbers and has a background in business analysis.
The team at Covoya embraces challenges together.
Memorable moments include moving to a new office and implementing a new ERP system.
Team dynamics are lively and collaborative at Covoya.
Dave emphasizes the importance of passion in the coffee industry.
The culture at Covoya is non-corporate and supportive.

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Extra Shot | The Life and Times of Robusta Ep. 13

mike.ferguson@covoya.com (climate change, Mike Ferguson) — Tue, 2 Dec 2025 10:00:00 +0000

Takeaways

Robusta was once considered the enemy of specialty coffee.
The stigma against Robusta was deeply emotional and personal.
Not all Robusta is of low quality; it varies significantly.
Robusta's global production share has increased dramatically.
Robusta plays a crucial role in meeting coffee demand.
Robusta was first cultivated commercially in the late 19th century.
Robusta's reputation has improved due to quality advancements.
The rise of instant coffee helped Robusta gain acceptance.
Climate change poses a threat to coffee supply.
It's time to reconsider Robusta's role in the coffee industry.

Written Blog: Life and Times of Robusta

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Coffee Memo | Rob Talks COT Report for Coffee Ep. 10

mike.ferguson@covoya.com (Mike Ferguson, Rob Stephen) — Tue, 25 Nov 2025 10:00:00 +0000

"All that this report does is tell them, are they long or are they short? If they're long, they are hoping or betting that the prices will go up. And if they're short, they're hoping or betting that the price will go down. And so what we do then is look at these different types of participants in the market and the report tells us if they are long or if they're short. And it tells us if that position has changed from the prior report. Because if a change, a significant change, like either less long or less short or going from net long to net short, it would be an indication of a change in sentiment. So this segment of the market now believes that prices will go up or this segment of the market now believes that prices will go down. Does that mean they will go up or down? No. It does not. But it's important for you to know and helpful for you to know if the people who basically make their living looking at the market and have skin in the game."

Commodity Futures Trading Commission

COT Chart for Coffee from Barchart.com

Market-Bulls.com

Tradingster.com

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Extra Shot | How are Coffee Consumers Dealing with 2025? Ep. 12

mike.ferguson@covoya.com (Mike Ferguson) — Fri, 21 Nov 2025 10:00:00 +0000

Takeaways

Coffee consumption has remained steady despite rising prices.
Many consumers are changing their purchasing behaviors in response to costs.
52% of respondents will not change their coffee format even if prices rise.
Older coffee drinkers are feeling the financial pinch more than younger ones.
The balance of coffee consumed at home versus out of home remains constant.
A significant percentage of consumers are switching to less expensive coffee formats.
Financial well-being impacts coffee purchasing decisions.
The trend of portion control is influencing coffee format choices.
Consumer habits are evolving in response to economic conditions.

WRITTEN BLOG

This blog is based on information from the National Coffee Association (NCA) National Coffee Data Trends Fall 2025 Report. I provided here a handful of statistics, but it should be noted, I barely scratch the surface of what is available within the report. The full report provides over 100 pages of comprehensive and detailed data on a vast variety of issues important to coffee professionals. I encourage anyone with the means to purchase the full report from the NCA.

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Coffee Memo | Headline Edition: Tariff Updates

mike.ferguson@covoya.com (Rob Stephen, Mike Ferguson) — Tue, 18 Nov 2025 17:53:47 +0000

Takeaways

Although it's been announced that reciprocal tariffs on coffee are no longer in effect as of Friday, November 14th at 12:01 am, punitive tariffs, like those being applied to Brazil and India, remain in place for now.
So, tariff on Brazilian coffee has gone from 50% to 40%.
Refunds from the government are unlikely.
There are some positive signs that the punitive tariffs on Brazil might also end but nobody really knows what will happen.
The market did not react bearishly to the rollback on coffee tariffs as some might have expected.

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Coffee Memo | Rob Answers Questions from the Mailbag Ep. 9

mike.ferguson@covoya.com (Mike Ferguson, Rob Stephen) — Tue, 18 Nov 2025 10:00:00 +0000

Takeaways

The Intercontinental Exchange is analogous to a bank, making money from fees, services, and interest.
Only certain countries can tender coffee to the exchange, some at the C price ("at par"), some at a premium, and some at a discount.
There are Exchange licensed warehouses in several U.S. cities and four cities in Europe. Some of these warehouse also come at a premium or a discount.
Buyers do not get to choose what coffee they will receive when they buy coffee from The Exchange.
High prices incentivize coffee being tenders to the exchange to become certified stock.

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Ristretto | Grow Mexico 2026 Ep. 11

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Fri, 14 Nov 2025 10:00:00 +0000

GROW will take place in San Cristóbal de las Chiapas in February 2026.
GROW aims to showcase the beauty of Mexico and highlight coffee farmer in the region and tell their stories.
Participants from all around the world will attend.
Cultural exchange is a key theme of the event.
San Cristóbal is known for its stunning landscapes and coffee production.
Attendees will experience local traditions and culture in the Chiapas region
Covoya and ofi hope to create lasting memories for participants.
GROW reflects a global community coming together.

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Coffee Memo | Rob Talks Certified Coffee Stocks Ep. 8

mike.ferguson@covoya.com (Mike Ferguson, Rob Stephen) — Tue, 11 Nov 2025 10:00:00 +0000

Takeaways

The lower the exchange certified stocks go, the more dangerous it is for the liquidity of the market.
Liquidity is crucial for the stability of financial markets.
Futures contracts require underlying assets to guarantee their value.
A futures contract is essentially a promise to buy or sell an asset at a predetermined price.
Market participants must trust that they can execute futures contracts without issues.
The relationship between certified stocks and market liquidity is significant.
Understanding futures contracts is essential for navigating financial markets.
Market liquidity impacts the overall economy and investor confidence.
The dynamics of supply and demand play a critical role in market liquidity.
Effective risk management strategies are necessary for dealing with futures contracts.

Ice Coffee C Daily Stocks

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The Exchange | Is Coffee Consumer Behavior Changing? Ep. 46

mike.ferguson@covoya.com (Mike Ferguson, Todd Mackey, Mark Inman) — Tue, 4 Nov 2025 10:00:00 +0000

Takeaways

Consumers are buying more coffee on sale due to rising prices.
There's a shift from whole bean to ground coffee to save costs.
Tariffs are impacting coffee prices significantly.
Coffee consumption remains steady despite economic pressures.
Older consumers feel less financially secure than younger ones.
Consumers are adapting by brewing coffee at home more often.

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Coffee Memo | Rob Talks with Michael Nugent Ep. 7

mike.ferguson@covoya.com (Mike Nugent, Mike Ferguson, Rob Stephen) — Fri, 31 Oct 2025 12:42:10 +0000

Takeaways

Volatility is a significant characteristic of the current coffee market.
Understanding historical context is crucial for predicting future trends.
Weather events have historically influenced coffee market fluctuations.
Political factors can also impact coffee supply and pricing.
Current challenges include high costs and supply chain issues.
Consumer behavior is shifting, especially among lower-income groups.
Retail prices are at record highs, affecting demand.
Small roasters must focus on quality and customer relationships.
Integrity in business practices is essential for long-term success.
The coffee market is influenced by both natural and human factors.

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Coffee Memo | Rob Talks EUDR Ep. 6

mike.ferguson@covoya.com (Rob Stephen, Mike Ferguson) — Fri, 17 Oct 2025 09:00:00 +0000

Takeaways

EUDR stands for European Union Deforestation Regulation.
Coffee is a significant contributor to deforestation in the EU.
Compliance with EUDR requires extensive documentation and traceability.
Larger companies are generally more prepared for EUDR compliance.
Small producers face greater challenges in meeting compliance requirements.
The penalties for non-compliance can be severe for companies.
Market dynamics will shift as companies adapt to EUDR regulations.
EUDR could disrupt traditional coffee supply chains globally.
Technology plays a crucial role in ensuring compliance with EUDR.

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The Ex-Files | Scary Physical Defects Ep. 6

mike.ferguson@covoya.com (Mark Inman, Todd Mackey) — Thu, 9 Oct 2025 19:12:02 +0000

Full black defect is likened to 'The Creature from the Black Lagoon'.
Sour defect is compared to Stephen King's 'Christine'.
Fungus damage is paired with the movie 'Annihilation'.
Foreign matter in coffee is humorously linked to 'The Last Werewolf in London'.
Insect damage is associated with 'The Fly'.
Partial black defect is humorously tied to 'Beetlejuice'.
Withered beans are compared to 'The Mummy'.
Shell defect is likened to 'The Exorcist'.
Parchment defect is humorously linked to 'Children of the Corn'.
Floaters are humorously associated with 'Altered States'.

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The Exchange | Roast Summit Portland Ep. 45

mike.ferguson@covoya.com (Mike Ferguson, Mark Inman, Todd Mackey) — Tue, 7 Oct 2025 12:44:49 +0000

Takeaways

The sold out Roast Summit was the most attended yet.
Coffee guilds were seen as the backbone of the coffee community.
The intimate feeling of the Roast Summit mirrors that of past guild events.
Educational moments at events are crucial for growth in the coffee industry.
Community and belonging are essential in the coffee industry.
The importance of mentorship opportunities at events like the Roast Summit.
The future of coffee events should focus on fostering connections.

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Coffee Memo | Rob Talks Back to Basics in Turbulent Times Ep. 5

mike.ferguson@covoya.com (Mike Ferguson, Rob Stephen) — Tue, 30 Sep 2025 16:06:29 +0000

00:00 Introduction to Coffee Memo and Current Industry Landscape

02:42 Understanding the Unprecedented Volatility in Coffee Prices

05:16 The Importance of Engagement and Peer Support

08:07 Navigating Burnout and Overwhelm in the Coffee Industry

10:42 Market Dynamics: Supply, Demand, and Climate Change

13:33 Decision-Making in Uncertain Times

16:12 The Role of Stakeholders in Business Decisions

18:48 Finding Stability Amidst Chaos

21:37 Conclusion and Call to Action

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Coffee Memo | Rob Talks Working Capital Ep. 4

mike.ferguson@covoya.com (Mike Ferguson, Rob Stephen) — Fri, 12 Sep 2025 09:00:00 +0000

Takeaways

Tight supply and credit are major issues in the coffee industry.
Working capital is crucial for navigating market fluctuations.
Coffee prices have significantly increased over the past few years.
Tariffs and hedging costs are adding financial pressure on importers.
Supply chain issues are exacerbating the crisis in the coffee market.
Roasters need to protect their credit lines during tough times.
Communication with suppliers and banks is essential for maintaining credit.
The market's uncertainty is likely to persist in the near future.
Strategic planning is necessary for roasters to adapt to changing conditions.
Understanding the macroeconomic factors affecting coffee prices is vital.

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Ristretto | Why is it Called a Quaker? Ep. 10

mike.ferguson@covoya.com (Mike Ferguson) — Wed, 3 Sep 2025 09:00:00 +0000

The term 'Quaker' in coffee refers to under-roasted beans.
Quaker Brown is linked to the clothing of the Society of Friends.
Quaker defects are a result of immature green beans.
Quaker defects are the same color as clothing worn by many in the Society of Friends in the 1800's
The term 'Quaker' was initially derogatory but was reclaimed.
Researching coffee history can reveal surprising connections.

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Coffee Memo | Rob Talks Inverted Market Ep. 3

mike.ferguson@covoya.com (Rob Stepgen, Mike Ferguson) — Sun, 31 Aug 2025 09:00:00 +0000

Chapters

00:00 Introduction to the Inverted Market

02:49 Understanding Backwardation and Contango

05:24 Implications of the Inverted Market for Roasters

08:20 Navigating Challenges in Coffee Sourcing

10:46 Strategic Planning for Coffee Businesses

13:33 Conclusion and Future Considerations

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The Ex-Files | Building a Team Ep. 5

mike.ferguson@covoya.com (MARK INMAN, TODD MACKEY) — Tue, 26 Aug 2025 09:00:00 +0000

Chapters

00:00 Introduction to The X-Files Podcast

00:44 Building a Team in Coffee Roasting

02:23 The Importance of Vision and Values

06:25 Cash Flow and Team Growth

08:28 Hiring Employees: Mindset and Responsibilities

10:26 Empowering Employees and Allowing Failure

12:09 Defining Roles and Growth Opportunities

13:57 Sales vs. Roasting: Who to Hire First?

15:20 Finding the Right Salesperson

21:34 Structuring Your Organization

23:14 Needs vs. Wants in Hiring

30:38 Inverted Hierarchy in Team Structure

35:13 Encouraging Employee Growth and Loyalty

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The Exchange | Selling Roasted Coffee Wholesale Ep. 44

mike.ferguson@covoya.com (Mike Ferguson, Mark Inman, Todd Mackey) — Thu, 21 Aug 2025 09:00:00 +0000

00:00 Introduction to Selling Roasted Coffee

02:48 The Four P's Framework

05:22 Focusing on Whole Bean Sales in Your Own Coffeehouse

08:15 Innovative Packaging Solutions

10:54 Building Community Presence

16:43 The Importance of Persistence

29:38 Understanding Pricing Strategies

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Coffee Memo | Rob Talks Coffee Market and Supply Structure Ep. 2

mike.ferguson@covoya.com (Rob Stephen, Mike Ferguson) — Wed, 13 Aug 2025 18:11:24 +0000

Takeaways

The coffee market is unpredictable and requires constant scenario planning.
Recent cold weather in Brazil had minimal impact on overall crop size.
Demand for coffee remains strong despite market fluctuations.
Supply and demand dynamics are crucial in determining coffee prices.
Tariffs and regulations are reshaping global coffee trade patterns.
The EUDR will complicate coffee imports from Africa to Europe.
China's increased authorization of Brazilian exporters could shift trade flows.
Roasters are currently facing challenges in sourcing coffee.
Understanding the global coffee supply chain is essential for businesses.
Strategic planning is vital for navigating market uncertainties.

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Extra Shot | Kenya's Coffee Story Ep. 11

mike.ferguson@covoya.com (Mike Ferguson) — Tue, 12 Aug 2025 09:00:00 +0000

Takeaways

Mount Kenya's discovery was shrouded in mystery and folklore.
Colonial powers significantly influenced coffee cultivation in Kenya.
Missionaries played a crucial role in introducing coffee farming.
The Kikuyu people have a deep cultural connection to the land.
Economic opportunities for Kenyans grew with the establishment of cooperatives.
The history of coffee in Kenya reflects broader themes of colonialism and resistance.
Only white settlers were allowed to own coffee farms for decades.
The rise of smallholder farmers transformed the coffee landscape in Kenya.
Kenya's coffee story is intertwined with its cultural heritage and identity.

The Written Blog

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Another Cup | Covoya's Erik Della Posta Ep. 19

mike.ferguson@covoya.com (Erik Della Posta, Rob Stephem, Mike Ferguson) — Tue, 5 Aug 2025 09:00:00 +0000

Takeaways

Erik's role involves extensive use of Excel and Power BI.
He acts as a connector between different departments at Covoya.
Learning about the coffee industry is a fulfilling part of his job.
Erik has a background in food service and competitive intelligence analysis.
Data quality is crucial in coffee operations.
The democratization of data is essential for effective decision-making.
Building relationships within the team enhances collaboration.
Erik likes helping others access and understand data.
The coffee industry is still adapting to modern data practices.
Erik aspires to further integrate data analysis into the coffee industry.

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Coffee Memo | Rob Talks Tariffs Ep. 1

mike.ferguson@covoya.com (Rob Stephen, Mike Ferguson) — Fri, 1 Aug 2025 18:05:36 +0000

Understanding tariffs is important for coffee industry players.
Current tariffs on coffee are broad and uncertain.
Brazilian coffee is significantly impacted by new tariffs.
Roasters need to consider short-term and long-term strategies.
Substituting Brazilian coffee with other sources is a consideration.
The coffee market is reacting to tariff news with caution.
Planning based on rumors can lead to poor business decisions.
Exploring coffee blends can help mitigate tariff impacts.
Communication with customers about changes is vital.

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The Exchange | Telling Coffee Stories Ep. 43

mike.ferguson@covoya.com (Mike Ferguson, Todd Mackey, Rob Stephen, Mark Inman) — Tue, 29 Jul 2025 19:03:24 +0000

Takeaways

The podcast focuses on personal coffee stories and experiences.

Each guest shares their unique journey into the coffee industry.

Storytelling is a powerful tool for connecting.

Memorable experiences often define one's journey in coffee.

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The Exchange | Coffee Consumption Quiz Ep. 42

mike.ferguson@covoya.com (Mark Inman, Todd Mackey, Mike Ferguson) — Tue, 15 Jul 2025 09:00:00 +0000

00:00 Introduction to the Coffee Consumption Quiz

02:23 Exploring Coffee Preferences: Lattes vs. Cappuccinos

05:07 Brewing Methods: Percolators vs. Pour-Overs

07:52 Regional Coffee Trends: Dark Roasts and Popularity

10:25 The Shift in Coffee Drinking Habits

13:10 Coffee Consumption Statistics: Age and Preferences

15:54 The Popularity of Single-Cup Brewers

18:26 The Lightning Round: Quickfire Coffee Questions

21:07 Final Thoughts and Wrap-Up

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The Ex-Files | Customer Training Ep. 4

mike.ferguson@covoya.com (Mark Inman, Todd Mackey, Mike Ferguson) — Tue, 8 Jul 2025 09:00:00 +0000

00:51 Customer Training for Coffee Roasters

03:44 The Role of Trainers in Coffee Businesses

07:45 Monetizing Training Programs

11:37 Engaging Different Learning Styles

14:39 Training Centers vs. On-Site Training

18:36 Monetizing Training and Communicating Value

22:29 The Importance of Standards in Training

26:00 Alternative Brewing Methods in Restaurants

29:31 Consultative Selling in Coffee Training

32:41 Communication Styles in Training

37:02 Standardization vs. Individual Expression

43:49 The Value of Industry Standards

52:43 Conclusion: The Importance of Training in Coffee

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The Ex-Files | Cupping and QC Basics Ep. 3

mike.ferguson@covoya.com (mike ferguson, todd mackey, mark inman) — Wed, 2 Jul 2025 15:30:14 +0000

Takeaways

Quality assurance is crucial in coffee roasting.
Cupping is essential for coffee quality.
You need to taste your own coffee.
Cupping should be a priority in your business.
Learn to cup, then cup to learn.
Make cupping enjoyable and accessible.
Invest in basic quality control tools.
Cupping with peers enhances learning.
Practice is key to improving your cupping skills.
Production brewing can be more effective than cupping.

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The Ex-Files | Green Coffee Business Lingo Ep. 2

mike.ferguson@covoya.com (mark inman, todd mackey, mike ferguson) — Tue, 24 Jun 2025 09:00:00 +0000

00:00 Introduction to Coffee Terminology

02:50 Understanding FOB and Its Importance

05:57 The Process of Coffee Stripping

09:05 Buying Forward: Securing Future Inventory

12:02 Defining Your Coffee Position

15:06 Delivery Orders and Their Role

17:49 Understanding NANS and Its Implications

21:10 Grain Pro: Enhancing Coffee Quality

23:56 The Role of the Green Coffee Association

27:12 Hedging: Managing Risk in Coffee Trading

27:54 Understanding Hedging in Coffee Trading

30:17 The Importance of Allocation

33:38 Counterparty Dynamics in Coffee Transactions

35:51 Differentials: A Unique Pricing Strategy

38:32 Long and Short Positions Explained

41:52 The Concept of Lots in Coffee Trading

46:32 Understanding Carry Charges

49:52 Unit of Measure: The Basics of Coffee Pricing

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Another Cup | Covoya's Marketing Manager, Sam Supsky Ep. 18

mike.ferguson@covoya.com (Sam Supsky, Liesa Collins) — Fri, 20 Jun 2025 09:00:00 +0000

Takeaways

Sam's background in coffee started with Dunkin' Donuts and coffee milk.
Her first job in coffee was with coffee extracts.
Marketing in coffee involves a variety of tasks and events.
The coffee industry is heavily influenced by the people involved.
Navigating market changes can be challenging for marketing efforts.
Sam values the willingness of others to share knowledge in the coffee community.
Covoya aims to be more present in the market and at events.
The importance of storytelling in marketing coffee products.
Sam enjoys a simple life filled with family and cooking.
Having pets adds joy and comfort to her home life.

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Another Cup | Rae Tran from Karmic Circle Coffee Trading in Vietnam Ep. 17

mike.ferguson@covoya.com (Mark Inman, Rae Tran) — Tue, 17 Jun 2025 09:00:00 +0000

Takeaways

Rae Tran aims to uplift the quality of Vietnamese coffee.
Karmic Circle Coffee Trading focuses on quality rather than quantity.
Innovative processing methods are being introduced in Vietnam.
The US market is diverse and seeks unique coffee offerings.
Rae credits Miguel from Paradise for his mentorship.
Vietnam is experiencing a mini Renaissance in specialty coffee.
The company imports between three and five tons of coffee annually.
Pre-orders help minimize risks for small operations.
Instagram is the best way for roasters to connect with Karmic Circle.
The current political climate poses challenges for coffee importers.

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The Exchange | Dan Streetman from Bird and Bear, Greg Buchheister from Coffeebar Ep. 41

Tue, 10 Jun 2025 09:00:00 +0000

Takeaways

The coffee industry thrives on personal connections and relationships.
Attending coffee expos provides invaluable face time with suppliers and peers.
Building trust is essential in the coffee business, especially when separated by distance.
Newcomers to the coffee industry bring fresh excitement and perspectives.
The evolution of coffee expos reflects changes in the industry and community dynamics.
Sharing experiences and stories helps roasters learn and grow together.
Networking at expos can lead to unexpected opportunities and collaborations.
The significance of community in fostering growth and innovation in coffee.
Bird and Bear Coffee represents a new wave of coffee roasting in San Francisco.
Greg's entrepreneurial spirit was influenced by his mother's example.
Starting a coffee business involved overcoming many obstacles.
Personal experiences shape the way we approach business.
Failure can lead to unexpected opportunities for growth.
A unique coffee experience can differentiate a business.
The journey of entrepreneurship is filled with ups and downs.

Visit:

Bird and Bear

Coffeebar

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Extra Shot | Making a Case for Dark Roast Ep. 10

mike.ferguson@covoya.com (Mike Ferguson) — Thu, 5 Jun 2025 09:00:00 +0000

Takeaways

The absence of dark roast options in specialty is puzzling.
35% reported drinking dark roast, while only 12% light roast.
Consumer preferences shift significantly after age 40.
Dark roast consumption is higher among older demographics.
Specialty coffee roasters should offer dark roasts for business growth.
Good roasting skills are essential for quality dark roasts.
The coffee industry has shifted towards lighter roasts in recent years.
Understanding consumer preferences can drive better business decisions.

Theme music: Dark Symphony

Written blog: Making a Case for Dark Roast

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Another Cup | David Griswold Founder of Sustainable Harvest Ep. 16

mike.ferguson@covoya.com (David Griswold, Mike Ferguson, Mark Inman) — Tue, 3 Jun 2025 09:00:00 +0000

Coffee is a collaborative journey involving various stakeholders.
Sustainability in coffee is not just a trend but a necessity.
The coffee market is evolving, and so are consumer expectations.
Entrepreneurship in coffee requires resilience and adaptability.
The importance of community and relationships in the coffee industry cannot be overstated.
The Cup of Excellence highlights the best in coffee but needs to support all farmers.
Innovative solutions like biochar can help address climate issues in coffee.
The coffee industry offers endless opportunities for growth and exploration.
Compassion and empathy are key traits for success in the coffee business.

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Ristretto | Mark and Rob Talk Packaging Ep. 9

mike.ferguson@covoya.com (mark inman, rob stephen, mike ferguson) — Wed, 28 May 2025 15:36:03 +0000

Packaging is both a marketing tool and a means to preserve freshness.
The choice of packaging should reflect the coffee's intended market and distribution method.
Simple and elegant packaging can be effective for local sales.
Investing in quality packaging technology can enhance operational efficiency.
Distinctive packaging helps brands stand out on crowded shelves.
Understanding your brand identity is crucial for packaging decisions.
Cost considerations are important when choosing packaging options.
Freshness is a key factor in packaging for longer distribution routes.
Artisanal approaches to packaging can slow down production but may add value.
Collaborating with established roasting plants can reduce initial packaging costs.

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Another Cup | Coffee Trader Rachel Stanich, Steve Cuevas from Freelance Coffee Ep. 15

Fri, 23 May 2025 09:00:00 +0000

00:00 Introduction to Coffee Journeys

02:59 Rachel's Coffee Origins and Career Path

06:01 Transitioning to Coffee Trading

08:58 The Impact of Coffee Quality and Sourcing

12:04 Exploring Coffee Preferences and Brewing Methods

15:08 Steve Cuevas and Freelance Coffee Project

18:10 Building Relationships in the Coffee Industry

20:54 Learning and Mentorship in Coffee Roasting

23:49 Coffee Trends and Market Insights

26:47 Show Highlights and Recommendations

29:47 Closing Thoughts and Future Directions

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Ristretto | Martell from Sepia Coffee Project Ep. 8

mike.ferguson@covoya.com (Mark Inman, Mike Ferguson, Martell Martin) — Thu, 15 May 2025 09:00:00 +0000

Takeaways

Sepia Coffee Project is a black-owned roastery in Detroit.
Martell Mason transitioned from coffee trading to roasting during the pandemic.
The coffee market is volatile, but staying focused is key.
Building relationships in the coffee community is essential.
Transparency with partners helps navigate market challenges.
Detroit has a growing coffee market with many opportunities.
Sourcing diverse coffee blends is important for differentiation.
Small businesses should prioritize their core offerings.
Don't panic; take time to understand the market.
Community engagement is vital for the success of coffee businesses.

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The Exchange | Madcap Coffee Launches Proper Cap Podcast Ep. 40

Tue, 13 May 2025 09:00:00 +0000

The Proper Cap on Spotify

The Proper Cap on Apple

00:00 Welcome to the Coffee Business Lounge

02:55 Introducing The Proper Cap Podcast

04:32 The Vision Behind The Proper Cap

08:26 The Exchange Podcast Journey

12:48 Navigating Challenges in the Coffee Industry

18:32 Teasing Future Episodes and Guests

25:34 The Espresso Experience: Crafting Perfection

28:05 Exploring Coffee Options: Tradition vs. Innovation

31:57 The Podcast Journey: Embracing Imperfection

34:51 Building Relationships: The Heart of the Coffee Industry

40:15 Inspiration and Community: Creating Meaningful Connections

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The Ex-Files | Providing Equipment to Retailers Ep. 1

mike.ferguson@covoya.com (Mark Inman, Todd Mackay, Mike Ferguson) — Fri, 9 May 2025 20:35:29 +0000

00:00 Introduction to Coffee Equipment Challenges

02:53 The Pressure of Providing Equipment to Retailers

06:03 Historical Context of Equipment Provisioning

08:49 Negotiating Equipment Deals with Clients

11:59 Structuring Contracts for Equipment Provisioning

15:10 The Importance of Equipment Maintenance

17:46 Navigating Risks in Equipment Financing

20:49 Alternative Strategies for Small Roasters

24:00 Understanding the Cost of Espresso Equipment

26:51 Exploring Distribution and Financing Options

29:59 The Role of Equipment Repair in Business

32:54 Final Thoughts on Equipment Provisioning

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Ristretto | Rob Stephen Explains SAS Contracts Ep. 7

mike.ferguson@covoya.com (Rob Stephen) — Tue, 6 May 2025 09:00:00 +0000

Takeaways

There are two types of SAS contracts: SASNANS and SAS Replace.
SASNANS allows roasters to hold coffee while waiting for samples.
SAS Replace is used to hold a commitment for a type of coffee.
Traders should be consulted about using SAS contracts effectively.
SAS contracts help roasters access unique coffee offerings.
Understanding SAS contracts can lead to better coffee quality.
Roasters should not abuse SAS contracts to hoard coffee.
Effective use of SAS contracts can differentiate successful roasters.

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Ristretto | Mark, Sam, Byron and Marta Talk about GROW Guatemala Ep. 6

Wed, 30 Apr 2025 19:56:15 +0000

Takeaways

The Grow Guatemala event emphasizes sustainability and community support.
OFI plays a crucial role in enhancing local health services.
Educational initiatives include coffee kindergartens for children.
The event will feature a farmer panel to discuss interconnectedness in coffee production.
Sustainability projects are ongoing throughout the year, not just during harvest.
Local health clinics are supported by Covoya and Funcafe.
The event will include tastings of local Guatemalan ingredients.
Participants can expect immersive experiences at the event.
The importance of social and environmental sustainability in coffee production is highlighted.
Limited seats remain available for the event.

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Ristretto | How to SCA Expo Ep. 5

mike.ferguson@covoya.com (Mike Ferguson) — Thu, 17 Apr 2025 09:00:00 +0000

It's essential to have a plan when attending the SCA Expo.
Prioritize events and meetings to avoid buyer's remorse when you get home.
Divide and conquer with your team to maximize learning.
Don't try and tackle the entire exhibit floor in one day.
Don't rely on chance encounters; plan to meet people.
Evaluate the purpose of attending each event or party.
Change your shoes to keep your feet comfortable.

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The Exchange | Coffee Blends Ep. 39

mike.ferguson@covoya.com (todd mackey, mark inman, mike ferguson) — Wed, 16 Apr 2025 09:00:00 +0000

takeaways

Blending serves multiple purposes in the coffee industry.
All coffee can be considered a blend in some form.
Blending can appeal to a wider audience and create signature flavors.
Economic factors play a crucial role in coffee blending decisions.
Quality can be enhanced through thoughtful blending.
Signature blends can become the cornerstone of a coffee brand.
The market for coffee is evolving, and blending is a key strategy.
Blending allows for flexibility in pricing and quality targets.
Consumer preferences influence the types of blends that succeed.
The future of coffee blending will require innovation and adaptation.

Chapters

00:00 Introduction to Coffee Blending

01:04 The Purpose of Blending

10:50 Economic Considerations in Blending

20:26 Blending for Quality

35:28 The Future of Coffee Blending

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Another Cup | Coffee Trader Ana Mallozzi Ep. 14

mike.ferguson@covoya.com (Ana Mallozzi, Rob Stephen) — Tue, 8 Apr 2025 17:57:48 +0000

00:00 Introduction to Ana

03:04 Ana's Journey in Coffee

06:03 Transitioning to Coffee Trading

09:04 Navigating the Coffee Market

12:06 Building Relationships in Coffee

14:54 Memorable Origin Trips

17:59 Becoming a Trader at Covoya

21:03 Reflections on Career Growth

Silver Spells by The Sugar Honey Iced Tea

The Sugar Honey Tea on Spotify

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Extra Shot | Are Current Green Coffee Prices Unprecedented Ep. 9

mike.ferguson@covoya.com (Mike Ferguson) — Tue, 25 Mar 2025 09:00:00 +0000

Current green coffee prices are unprecedented in nominal dollars.
The term 'unprecedented' can create unnecessary uncertainty.
Inflation must be considered when discussing coffee prices.
Historical prices show that coffee has survived similar challenges.
The average price of green coffee has often run contrary to other costs.
Specialty coffee roasters often fail to raise prices appropriately.
Consumers have different price expectations for coffee compared to other goods.
The coffee market has experienced significant price fluctuations historically.
Understanding inflation is crucial for coffee industry stakeholders.
Coffee has a history of resilience despite market challenges.

Written Version of this Blog

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The Exchange | Visiting Coffee Origins Ep. 38

mike.ferguson@covoya.com (todd mackey, mark inman) — Tue, 18 Mar 2025 09:00:00 +0000

00:00 Introduction to Origin Travel in Coffee

01:05 Personal Experiences: First Origin Trips

05:48 The Evolution of Origin Travel

11:51 The Importance of Relationship Building

16:03 Understanding the Role of Origin Travel

20:11 Costing and Budgeting for Origin Travel

23:01 Investing in Communities: Ethical Considerations

29:03 Navigating Suggestions and Expertise

32:15 Unforgettable Experiences in Coffee Travel

41:44 Closing Thoughts and Espresso Etiquette

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Another Cup | Todd and Byron Talk About Upcoming GROW Event in Guatemala Ep. 13

mike.ferguson@covoya.com (Todd Mackey, Byron Holcomb) — Thu, 13 Mar 2025 21:07:35 +0000

The Grow event allows attendees to experience an entire coffee region in one country.
Networking opportunities with coffee producers and customers from around the world.
Sustainability is a key focus, with educational presentations on carbon and water footprints.
Logistics in Guatemala can be challenging but manageable with proper planning.
Casa Santo Domingo offers a unique and beautiful venue for the event.
Cupping sessions will include data on sustainability impacts of the coffees.
A silent auction for micro lots will provide new opportunities for attendees.
The event aims to foster conversations about challenges and opportunities in the coffee market.
Attendees will gain insights into sustainability initiatives in coffee production.
The Grow event is an invite-only experience, but interested parties can reach out for possibilities.

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Another Cup | Coffee Trader Josh Marsceau Ep. 12

mike.ferguson@covoya.com (Todd Mackey, Josh Marsceau) — Tue, 11 Mar 2025 09:00:00 +0000

Takeaways

Josh's journey into coffee began unexpectedly through a family coffee shop.
Building relationships with roasters is a key aspect of being a trader.
Quality control has played a significant role in Josh's understanding of coffee.
Traveling to coffee origins has been a highlight of Josh's career.
Memorable experiences include sensory summits in various countries.
Josh values the collaborative nature of the coffee industry.
His passion for coffee has remained strong over the years.
Every day in the coffee industry presents new opportunities and challenges.

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Another Cup | Sales Rep Brittany Amell Ep. 11

mike.ferguson@covoya.com (Brittany Amell, Rob Stephen, Mike Ferguson) — Tue, 4 Mar 2025 10:00:00 +0000

Chapters

00:00 Introduction to Another Cup Podcast

03:00 Brittany Amell's Journey in Coffee

05:53 The Impact of COVID-19 on Careers

08:58 Marketing and Education in the Coffee Industry

12:04 Lessons from Bloomingdale's

14:57 Team Dynamics and Sales Summit Insights

17:55 Personal Interests and Hobbies

21:04 Future Aspirations and Commitments

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The Exchange | Green Coffee Prices Ep. 37

mike.ferguson@covoya.com (Todd Mackey, Mark Inman, Mike Ferguson) — Wed, 26 Feb 2025 17:40:41 +0000

00:00 Welcome Back: Coffee Prices in Focus

02:57 Market Dynamics: Understanding Current Coffee Prices

06:12 The Impact of Climate Change on Coffee Production

09:04 Supply and Demand: The Future of Coffee Pricing

11:53 Raising Prices: Strategies for Roasters

15:11 Navigating Financial Challenges in the Coffee Industry

17:57 Consumer Behavior: Adapting to Price Changes

21:06 The Role of Technology in Coffee Production

23:52 The Future of Coffee: Sustainability and Adaptation

27:09 Conclusion: Embracing Change in the Coffee Market

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Another Cup | Ask Rob Anything about Prices Ep. 10

mike.ferguson@covoya.com (Rob Stephen, Liesa Collins) — Thu, 12 Dec 2024 21:19:10 +0000

00:00 Introduction to Coffee Market Dynamics

01:07 Understanding the C Price and Market Forces

02:35 Current Trends in Coffee Pricing

05:28 Volatility in the Coffee Market

08:25 Harvest Forecasts and Market Speculation

12:44 Strategies for Small to Medium Roasters

16:04 Alternatives to Brazilian Coffee

19:26 Impact of Geopolitical Conflicts on Coffee Prices

21:23 The Viability of Robusta Coffee

22:52 Challenges Facing the Coffee Industry

26:13 Conclusion and Future Outlook

Takeaways

The C price is determined by real-time supply and demand.

Recent years have seen disappointing crop numbers, especially from Brazil.

Volatility in the coffee market is causing uncertainty for traders and producers.

Speculators are present in the market, but prices are fundamentally driven by supply and demand.

Smaller roasters should consider raising prices in line with larger competitors.

Logistics issues are exacerbating coffee supply challenges.

Alternatives to Brazilian coffee should be explored due to expected shortages.

Geopolitical conflicts are impacting shipping and coffee availability.

Robusta coffee is currently not a viable lower-cost alternative.

Climate change poses an existential threat to the coffee industry.

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Another Cup | Logistics Manager Colleen Walsh Ep. 9

mike.ferguson@covoya.com (Colleen Walsh, Charley Requadt) — Tue, 26 Nov 2024 10:00:00 +0000

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00:00 Introduction to Coffee Logistics

01:08 Colleen's Journey Through Logistics

04:42 Transitioning to Coffee Logistics

06:37 The Impact of COVID on Shipping

09:57 Advice for Coffee Roasters

11:49 The Community of Coffee Professionals

12:44 Surprising Experiences in Coffee Logistics

15:41 The Language of Shipping

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The Exchange | Availability of Brazilian Coffees BONUS

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Wed, 20 Nov 2024 23:01:23 +0000

You can call us at (888) 652-6872

Our Brazil Offerings

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Another Cup | Sales rep Angela Greenhagen Ep. 8

mike.ferguson@covoya.com (Liesa Collins, Angela Greenhagen) — Tue, 19 Nov 2024 10:00:00 +0000

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00:00 Introduction to Coffee Journeys

02:57 Angela's Coffee Career Path

06:01 Transitioning from Barista to Sales

08:58 Cultural Shifts in the Coffee Industry

12:08 Personal Interests and Hobbies

14:54 Closing Thoughts and Future Plans

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All About Coffee | Chapter One Ep. 5

mike.ferguson@covoya.com (Mike Ferguson) — Tue, 12 Nov 2024 10:00:00 +0000

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Takeaways

The podcast explores the etymology of the word coffee.

Etymology involves phonetic changes and linguistic borrowings.

Hobson-Jobson is a key reference for English borrowings from Indian languages.

The Arabic word for coffee is qahwah, which evolved into various forms.

Skepticism exists regarding the connection between coffee and the Kaffa region.

Historical figures like Sir James Murray contributed to the understanding of coffee's etymology.

The debate among scholars continues regarding the origins of the word coffee.

Phonetic changes play a crucial role in the evolution of the word coffee.

French perspectives on coffee's etymology highlight differing opinions.

Biographical insights on key figures enrich the discussion of coffee's history.

00:00 Introduction to All About Coffee

01:05 Etymology of Coffee: The Beginning

03:30 Exploring Hobson-Jobson and Linguistic Borrowings

05:56 The Arabic Roots of Coffee

09:45 Skepticism Towards Kaffa and African Origins

11:39 The Role of Historical Figures in Coffee's Etymology

14:00 The Debate Among Scholars

20:12 Phonetic Changes in Coffee's Evolution

24:25 French Perspectives on Coffee's Etymology

27:07 Biographical Insights on Key Figures

29:46 Poetic Reflections on Coffee's Heritage

FREE AUDIO BOOK OF ALL ABOUT COFFEE AT LIBRIVOX

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The Exchange | The Challenge of Logistics Ep. 36

mike.ferguson@covoya.com (Mark Inman, Todd Mackey) — Fri, 8 Nov 2024 10:00:00 +0000

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00:00 Navigating the Coffee Supply Chain

02:54 Understanding Logistics Challenges

06:07 The Journey from Farm to Port

08:55 Risks During Transportation

11:50 Shipping and Container Challenges

15:07 Delays and Quality Control

17:52 Maritime Risks and Regulations

27:22 Challenges in Coffee Shipping and Storage

30:12 Navigating Port Operations and Delays

33:34 Customs Holds and Their Impact

40:14 Quality Control Upon Arrival

49:32 Understanding Risks in Coffee Logistics

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Another Cup | Trade Analyst Liesa Collins Ep. 7

mike.ferguson@covoya.com (Rob Stephen, Liesa Collins) — Wed, 30 Oct 2024 09:00:00 +0000

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Liesa transitioned from the art world to coffee.
Her role involves a lot of data management and systems.
Collaboration is key in the coffee industry.
Understanding the journey of coffee from farm to cup is crucial.
The coffee industry has a rich history and community.
Being adaptable is essential in her role.
The importance of relationships in business cannot be overstated.
Learning from colleagues enhances the work experience.
Problem-solving is a significant part of her job.
Covoya fosters a culture of knowledge sharing.

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Another Cup | Logistics Supervisor Melissa Gomes Ep. 6

mike.ferguson@covoya.com (Todd Mackey, Melissa Gomes) — Tue, 22 Oct 2024 17:25:42 +0000

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00:00 Introduction to Covoya Specialty Coffee

05:53 Melissa's Journey to Covoya

07:15 A Day in the Life of a Logistics Supervisor

12:53 Melissa's Creative Side and Final Thoughts

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All About Coffee | Pages XIII-XXIX Ep. 4

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Wed, 9 Oct 2024 09:00:00 +0000

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All About Coffee | Foreword Ep. 3

mike.ferguson@covoya.com (Mike Ferguson) — Thu, 26 Sep 2024 22:29:09 +0000

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The Exchange | Entering Wholesale Ep. 35

mike.ferguson@covoya.com (Mark Inman, Todd Mackey, Mike Ferguson) — Fri, 20 Sep 2024 09:00:00 +0000

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00:00 Introduction to Wholesale Coffee Business

02:02 Defining Your Wholesale Strategy

05:50 Identifying Your Ideal Wholesale Customer

10:00 Exploring Non-Traditional Wholesale Markets

13:47 Institutional Opportunities in Wholesale Coffee

18:01 The Importance of Community Engagement

21:59 Pricing Strategies for Wholesale Coffee

25:51 Navigating Equipment and Service Expectations

30:14 The Rise of White Label Coffee

34:05 Creative Approaches to Wholesale Sales

37:49 Final Thoughts on Wholesale Coffee

Takeaways

Don't be a generalist; find your lane in wholesale.
Identify what makes a good wholesale customer.
Explore unconventional wholesale markets for growth.
Institutional opportunities can be lucrative for roasters.
Community engagement is crucial for building relationships.
Understand your costs to set appropriate pricing.
Offer more than just coffee; provide services and support.
Be proactive in seeking out wholesale opportunities.
Pricing strategies should reflect brand value and market position.
White label coffee can be a profitable avenue for roasters.

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All About Coffee | Preface Ep. 2

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Wed, 11 Sep 2024 21:09:35 +0000

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LibriVox (Free All About Coffee Audio Book)

1922 All About Coffee Digital online

1935 All About Coffee Digital Online

The Early History of Coffee Houses in England

Mr. Ukers Obituary in the January 23, 1954 issue of Editor & Publisher Magazine

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Another Cup | Sam Romero from ofi Peru Ep. 5

mike.ferguson@covoya.com (Sam Romero, Todd Mackey) — Tue, 3 Sep 2024 18:33:46 +0000

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Takeaways

Samantha Romero grew up in a coffee exporting family in Peru and fell in love with coffee at a young age.
The Peruvian coffee industry faces challenges but also offers opportunities for roasters.
Building trust and partnerships with roasters is crucial for the success of the Peruvian coffee industry.
Roasters are encouraged to visit Peru and explore new origins and regions within the country.
There are misconceptions about Peru as a coffee origin that need to be addressed.
Boutique coffees and single farm coffees are appealing options for roasters.

00:00 Introduction and Background

02:32 Falling in Love with Coffee

07:19 Connecting with Covoya

10:19 Opportunities in the Peruvian Coffee Industry

12:46 Appealing to Roasters

14:06 Inviting Roasters to Visit Peru

15:05 Conclusion and Future Possibilities

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Ristretto | Howard Barwick and Catalina Gonzalez, ofi Colombia Ep. 4

mike.ferguson@covoya.com (Howard Barwick, Catalina Gonzalez) — Tue, 20 Aug 2024 21:32:35 +0000

Sound Bites

"Coffee has been, you can say, an engine of progress there." -Catalina

"Great coffees make their own stories, but this one just happens to be that much deeper." -Howard

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Ristretto | John Finkel of Commodity Sampler Services Ep. 3

mike.ferguson@covoya.com (Rob Stephen, John Finkel, Mike Ferguson) — Thu, 15 Aug 2024 17:18:05 +0000

Commodity Sampler Services plays a crucial role in the coffee industry by providing trusted third-party sampling services.
Sample integrity is essential to ensure fair transactions in the coffee supply chain.
The coffee industry has undergone significant changes, including new transportation and storage methods.
John Finkel's expertise and reputation have contributed to the success of Commodity Sampler Services.

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All About Coffee | Biography, Background, Frontmatter Ep. 1

mike.ferguson@covoya.com (Mike Ferguson) — Wed, 31 Jul 2024 16:48:20 +0000

This is the very first episode, episode one of All About Coffee a Page by Page Podcast. In this episode we’re going to talk about Biography, Background, and Frontmatter. As you might guess that means we’re not even going to get into the text of the book in this episode beyond the frontmatter, which refers to all the pages you usually flip past at the front of a book to get to the text.

WARNING: THIS PODCAST CONTAINS PROFUSELY PEDANTIC AND POSSIBLY VERBOSE CONTENT

Transcript Available

AI Generated Takeaways

William Harrison Ukers was the author, editor, and publisher of All About Coffee and Tea and Coffee Trade Journal.

Mr. Ukers' death date has some discrepancies, but he was born in Pennsylvania and died in 1954 in New York City.

He had a successful career in journalism before starting the Tea and Coffee Trade Journal.

Mr. Ukers had a connection to the Gramercy Park Hotel and had high standards for himself and his work.

He went through a divorce and later married Helen de Graff, who became his business partner.

Mr. Ukers had a successful career in the coffee and tea industries and was a respected writer and spokesperson.

All About Coffee became a widely quoted and a respected resource for newspapers and magazines.

The front matter of the book includes interesting features such as illustrations by renowned artists.

The dedications in the book highlight the importance of Mr. Ukers' wife in his life and career.

All About Coffee, a Page by Page Podcast, is an independent podcast presented by The Exchange Coffee Podcasting Network and brought to you by Covoya Specialty Coffee, recorded in our studio atop the historic Tilden-Thurber Building in beautiful downtown Providence Rhode Island, home to The Exchange, Another Cup, Extra Shot, and Ristretto podcasts.

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Another Cup | Ben and Brandon from Creation Coffee Ep. 4

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Tue, 23 Jul 2024 09:00:00 +0000

Takeaways

Creation Coffee started as a small operation in a garage and has grown into a well-established business with multiple retail cafes and wholesale accounts.
Their partnership with Covoya Specialty Coffee has been instrumental in their growth and success.
Consistency and quality are key factors in their offerings, and they rely on trusted partners like Covoya to provide reliable coffees.
Moving locations can be stressful, but it can also be an opportunity for growth and improvement.
Roasting on a UG22 machine has allowed Creation Coffee to create rich and sweet profiles for their coffees.
Attending the SCA Expo provides opportunities for learning, networking, and discovering new technologies for quality control and consistency.

00:00 Introduction and Background of Creation Coffee

01:31 The Journey of Creation Coffee

07:00 Role of Lead Roaster and Green Buyer

09:23 Partnership with Covoya Specialty Coffee

12:42 Moving Locations and Growth

14:29 Future Plans and Expansion

15:24 Attending the SCA Expo

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Ristretto | Andrew from Rockford Coffee Ep. 2

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Thu, 18 Jul 2024 09:00:00 +0000

In this episode, Todd Mackey and Andrew Rodden from Rockford Coffee Roasters discuss some of the music they've been listening to lately. They share three albums each that have moved them and discuss the genres and styles of music they enjoy. The conversation covers a range of genres including alt country, punk, and shoegaze. The hosts also mention specific albums and artists they recommend. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

The Exchange | Jay Kling of Irving Farm and Tannin Post-Coffee Mouth Rinse BONUS

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Tue, 16 Jul 2024 09:00:00 +0000

Takeaways

Efficiency.coffee provides free resources for green coffee buyers to improve their skills in supply chain management and sustainability.
Tannin is a mouth rinse specifically designed for coffee drinkers, addressing issues such as coffee breath, teeth staining, weakened enamel, and dry mouth.
The mouth rinse is alcohol-free and alkaline, providing a moisturizing and refreshing sensation.
Efficiency.coffee and Tannin are both examples of innovative solutions that aim to improve the coffee experience and address specific needs of coffee professionals and enthusiasts.

00:00Introduction

01:10Interview with Jay Kling

17:17Interview with Tannen Founders

31:41Conclusion

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Another Cup | Azahar and Ritual Coffee Ep. 3

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Tue, 9 Jul 2024 09:00:00 +0000

Takeaways

The Pickers Project is an initiative to recognize and support coffee pickers by ensuring they are paid a fair wage and provided with benefits.
Building strong relationships is crucial in the coffee industry, as it allows for effective communication and problem-solving.
Visiting coffee farms and engaging with producers helps create a deeper understanding of the challenges and opportunities in the supply chain.
The complexity of the coffee supply chain requires constant collaboration and finding solutions that benefit all stakeholders.
Paying more for quality coffee is essential to support sustainable and equitable practices in the industry.

Sound Bites

"The Pickers Project is a human-based initiative to recognize the labor that pickers are doing when they're working in coffee farms."

"Relationships are everything in the coffee scene. It's the secret of this whole coffee scene that we're doing and that we're seeing here in Chicago at the show."

"Creating a relationship where both your buying partner, your client, and your producing partner are having a proper business conversation, that was sick for me."

Chapters

00:00 Introduction and Background

07:12 The Pickers Project: Recognizing and Supporting Coffee Pickers

25:24 Exploring Coffee Farms: Challenges and Opportunities

31:13 Collaboration and Problem-Solving in the Coffee Supply Chain

35:01 Paying More for Quality Coffee: Supporting Sustainability and Equity

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Ristretto | Covoya's Upcoming GROW Event in Colombia Ep. 1

mike.ferguson@covoya.com (Mike Ferguson, Rob Stephen, Todd Mackey) — Mon, 8 Jul 2024 19:06:10 +0000

00:00 Introduction to the Grow Coffee Summit

01:07 The Purpose of the Summit: Connecting and Collaborating

05:28 Participants: Core Covoya Customers, Covoya Traders and Origin Teams

08:22 Focusing on Grow Columbia September 2024

09:44 How to Get Involved

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The Exchange | Casey from Canyon Coffee BONUS

mike.ferguson@covoya.com (Casey Wojtalewicz, Todd Mackey, Mark Inman) — Thu, 27 Jun 2024 09:00:00 +0000

Takeaways

Canyon Coffee started in 2016 as a roaster in Casey's and his girlfriend's apartment and has grown into a wholesale business with hundreds of accounts.
They are committed to organic and regenerative agriculture and believe in supporting farmers who have taken the leap to get organic certification.
Regenerative agriculture has the potential to draw down carbon and mitigate the effects of climate change.
The market reception of regenerative organic coffee has been positive, especially in LA where people are willing to spend money on products that have a positive impact.

Chapters

00:00 Introduction and Podcast Fame

02:21 The Early Years of Canyon Coffee

06:29 The Bonding Power of Coffee

10:19 The Significance of Organic and Regenerative Agriculture

20:24 The Market Reception of Regenerative Organic Coffee

27:07 The Environmental Impact of Regenerative Coffee

28:29 Conclusion and Contact Information

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The Exchange | Working with a Coffee Trader Ep. 34

mike.ferguson@covoya.com (Mark Inman, Todd Mackey, Mike Ferguson) — Thu, 6 Jun 2024 22:27:17 +0000

00:00 Introduction and Overview

03:01 The Value of Working with a Coffee Trader

14:26 Choosing the Right Coffee Trader for Your Business

33:16 Trust and Communication in Coffee Trading

35:09 Understanding Long Coffee and Legally Binding Contracts

46:07 The Importance of Fair Pricing and Value

53:27 The Role of Trucking Companies in Coffee Delivery

01:00:01 Building Strong Relationships in the Coffee Industry

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The Exchange | Hedging, the C-Market, New Opportunities Ep. 33

mike.ferguson@covoya.com (Todd Mackey, Mark Inman, Mike Ferguson) — Tue, 26 Mar 2024 09:00:00 +0000

Opening theme music: "Buy the Dip" by Dream-Protocol.

Closing theme music: "Good Plan" by Peter Nesterouk. (Very likely mispronounced in pod)

00:00 Introduction

01:28 Hobby Roasting as a Business (Briefly revisiting Season 4, Episode 1 Topic)

05:19 The Purpose of Hedging

09:12 Explaining Hedging to Coffee Buyers

11:37 Why Use the Futures Market

15:00 The Reputation of the Futures Market

25:20 The Value of Hedging for Roasters

29:16 How to Use Hedging as a Roaster

37:14 The Limitations of Hedging for Small Roasters

39:04 Expanding Hedging Opportunities

45:37 Acknowledging the Team Behind the Strategy

47:12 Closing Remarks

A transcript of the episode, edited for length and written clarity, can be found HERE.

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The Exchange | Coffee Roasting From Hobby to Business Ep. 32

mike.ferguson@covoya.com (Mark Inman, Mike Ferguson, Todd Mackey) — Wed, 31 Jan 2024 05:00:00 +0000

Coffee roasting from hobby to business? How does that even happen? Mark and Todd talk about some of the coffee roasters they've watch go from passion project to profits. And welcome home, Mark Inman! Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Extra Shot | Green Coffee Storage Ep. 8

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Thu, 25 Jan 2024 20:00:13 +0000

Green coffee storage, a few things to keep in mind if you're new to coffee roasting, thinking about coffee roasting, or well on your way and expecting to grow. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Extra Shot | War, Relationships, Centrals, San Francisco Ep. 7

mike.ferguson@covoya.com (Mike Ferguson) — Thu, 27 Jul 2023 21:30:07 +0000

I think the biggest reason that Centrals didn’t return to Europe at pre-war volumes is that several years before the war, the coffee industry in San Francisco got fed up with the fact that they couldn’t buy more Central American coffees even though they were interested in quality and willing to pay for it. They understood that the difference between them and the industry in Europe were the relationships, so they started sending delegations to Central America to spend time, not like tourists and not in the big cities where the large roasters like Arbuckle’s had buying hubs, but further down the supply chain. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Another Cup | Covoya UK Managing Director Phil Schluter Ep. 2

mike.ferguson@covoya.com (Rob Stephen, Phil Schluter) — Thu, 29 Jun 2023 21:05:33 +0000

Our theme music , Say Africa, is performed by Vusi Mahlasela.

More Music from Vusi.

You can visit Covoya UK here.

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Extra Shot | Things You Didn't Know About Juan Valdez Ep. 6

mike.ferguson@covoya.com (Mike Ferguson) — Thu, 1 Jun 2023 18:42:39 +0000

You are probably familiar with the image of Juan Valdez, his signature mustache, traditional garb, and faithful mule in tow. But there are 10 things you probably didn’t know, from the name of his donkey to how many actors have played the character.

Written and read by Mike Ferguson.

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Another Cup | Benjamin Chauvin from Rockford Roasting Ep. 1

mike.ferguson@covoya.com (Benjamin Chauvin, Todd Mackey) — Thu, 4 May 2023 14:25:25 +0000

Rockford Roasting Company

Rockford on Instagram

Covoya Specialty Coffee

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The Exchange | Sourcing Director, Senior Trader Ian Kluse Ep. 31

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Fri, 31 Mar 2023 19:58:52 +0000

Managing Director for Covoya Specialty Coffee, Rob Stephen, has a conversation with Senior Trader and Director of Sourcing Ian Kluse about his more than 20 years in the coffee industry. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Extra Shot | Getting Started with a Green Coffee Supplier Ep. 5

mike.ferguson@covoya.com (Covoya Specialty Coffee) — Fri, 11 Nov 2022 16:00:06 +0000

Read the written blog, Getting Started with a Green Coffee Supplier

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Extra Shot | Brief History of Instant Coffee Ep. 4

mike.ferguson@covoya.com (Mike Ferguson) — Wed, 28 Sep 2022 08:00:00 +0000

Read the written version here .

Instant by Nettson

Music promoted by Free Stock Music

Creative Commons Attribution 3.0 Unported License

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Extra Shot | On Folger’s Shoulders Ep. 3

mike.ferguson@covoya.com (Mike Ferguson) — Wed, 17 Aug 2022 10:05:00 +0000

Remain focused on sales, be disciplined with the numbers, remain committed to quality, and don’t compromise your integrity. Any coffee roaster, whether in their first year or fifth decade, can learn from Folgers coffee history and will be well served by following in the footsteps of a young James A Folger. Read the written blog here.

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Extra Shot | 300 Years of Coffee Talk Ep. 2

mike.ferguson@covoya.com (Mike Ferguson) — Wed, 6 Jul 2022 15:58:00 +0000

It's an Extra Shot audio blog: 300 Years of Coffee Talk - Words About Words About Coffee from 1722 to 1922.

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The Exchange | Blends with Patrick Barter of Gracenote Coffee Ep. 30

mike.ferguson@covoya.com (Patrick Barter, Mike Ferguson, Todd Mackey) — Tue, 28 Jun 2022 13:45:04 +0000

Why have a coffee blend? Why not? We dive deep into some of the big picture considerations behind blending as Patrick Barter of Gracenote Coffee and coffee trader / guest co-host Todd Mackey step back to consider some of the more philosophical questions around coffee blends.

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Extra Shot | Speaking of Coffee Prices Ep. 1

mike.ferguson@covoya.com (Mike Ferguson) — Tue, 21 Jun 2022 18:11:50 +0000

It's an Extra Shot audio blog: "Speaking of Coffee Prices - Thoughts for Roasters and their Customers."

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The Exchange | Byron Holcomb in Guatemala Ep. 29

mike.ferguson@covoya.com (Byron Holcomb, Mike Ferguson) — Mon, 13 Jun 2022 20:22:43 +0000

Byron Holcomb, specialty coffee manager in Guatemala joins us to talk about coffee origin issues and what makes a good green coffee buyer. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

The Exchange | So You Want to be a Coffee Roaster Ep. 28

mike.ferguson@covoya.com (Mike Ferguson, Ethan White, Charley Requadt) — Tue, 31 May 2022 00:00:00 +0000

Mike Ferguson chats with green coffee professionals Charley Requadt and Ethan White about advice they offer new coffee roaster or those who are looking foreword to being coffee roasters one day. Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

The Exchange | Connie Blumhardt Publisher of Roast Magazine Ep. 27

mike.ferguson@covoya.com (Olam Specialty Coffee) — Wed, 11 May 2022 00:00:00 +0000

Connie Blumhardt joins Mike Ferguson to talk about their 24 years as friends in coffee, starting Roast Magazine in 2003 (or was it 2004), and her observations of the coffee roasting sector.

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The Exchange | Coffee Trader Todd Mackey Ep. 26

mike.ferguson@covoya.com (Olam Specialty Coffee) — Fri, 6 May 2022 00:00:00 +0000

Welcome Back! In the two years between seasons 2 and 3 much has happened but we're back, rebooting The Exchange with a few changes. In this episode Mike Ferguson interviews Todd Mackey. Todd talks about his career in coffee, his job as a coffee trader, and the challenges of the last two years.

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The Exchange | Interview with Mike Ferguson Ep. 25

mike.ferguson@covoya.com (Olam Specialty Coffee) — Wed, 27 Nov 2019 19:26:01 +0000

Our hosts Mark Inman and Todd Mackey interview the podcast’s director, Mike Ferguson

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The Exchange | Scary Physical Defects Part 2 Ep. 24

mike.ferguson@covoya.com (Olam Specialty Coffee) — Thu, 14 Nov 2019 10:56:15 +0000

It’s still Halloween here at Olam Specialty coffee as we present part 2 of The Roaster & Scary Physical Defects. As we pick up the conversation, Todd is talking about insect damage, just one of several defects he will discuss, including how the defects are “scored” under SCA guideline. And Mark continues in his role as film critic.

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The Exchange | Scary Physical Defects Part 1 Ep. 23

mike.ferguson@covoya.com (Olam Specialty Coffee) — Thu, 31 Oct 2019 18:05:44 +0000

Welcome to our second annual Halloween episode. Once again we are talking about "Scary" defects but this time it's physical defects and, of course, scary movies.

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The Exchange | Providing Retail Equipment Part 2 Ep. 22

mike.ferguson@covoya.com (Olam Specialty Coffee) — Tue, 15 Oct 2019 18:07:56 +0000

Part 2 starts with Todd doing math and ends with Todd barely avoiding electrocution at the end of his career as an equipment tech. There's never a dull moment as Mark and Todd continue their conversation on The Coffee Roaster & Providing Retail Equipment.

You can find a transcript of this episode here: https://bit.ly/2JaTfsD

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The Exchange | Providing Retail Equipment Part 1 Ep. 21

mike.ferguson@covoya.com (Olam Specialty Coffee) — Thu, 3 Oct 2019 14:49:40 +0000

Into the life of every coffee roaster the equipment question must fall. Are you going to provide brewing equipment to your wholesale accounts? Under what conditions? Mark and Todd tackle these and other questions in The Coffee Roaster & Providing Retail Equipment - Part 1.

You can find a full transcript of this episode at this link:

https://bit.ly/31loJ5w

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The Exchange | Packaging Part 2 Ep. 20 - POOR SOUND

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 9 Sep 2019 17:08:13 +0000

Chapters

00:00 The Art of Coffee Packaging

03:04 Freshness and Preservation Techniques

06:01 The Evolution of Coffee Distribution

08:49 Sustainability in Coffee Packaging

11:56 Scaling Up: From Hand Packing to Automation

14:53 Investing in Quality Packaging Solutions

23:35 The Labor of Hand Packaging

29:31 Scaling Up: The Cost of Automation

34:22 The Role of Packaging in Branding

40:10 Navigating Capsule Packaging Challenges

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The Exchange | Packaging Part 1 Ep. 19 - POOR SOUND

mike.ferguson@covoya.com (Todd Makey, Rob Stephen, Mark Inman) — Mon, 19 Aug 2019 16:36:27 +0000

Chapters

00:00 The Art of Coffee Packaging

03:04 Freshness and Preservation Techniques

06:01 The Evolution of Coffee Distribution

08:49 Sustainability in Coffee Packaging

11:56 Scaling Up: From Hand Packing to Automation

14:53 Investing in Quality Packaging Solutions

23:35 The Labor of Hand Packaging

29:31 Scaling Up: The Cost of Automation

34:22 The Role of Packaging in Branding

40:10 Navigating Capsule Packaging Challenges

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The Exchange | Customer Training Part 2 Ep. 18

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 5 Aug 2019 16:57:51 +0000

Season 2 Episode 7 is the second of 2 parts on the topic of customer training. Mark and Todd continue their conversation on when to offer training to customer, how much training to provide, and what type of training is right for different customer.

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The Exchange | Customer Training Part 1 Ep. 17

mike.ferguson@covoya.com (Olam Specialty Coffee) — Tue, 23 Jul 2019 02:48:56 +0000

Season 2 Episode 6 is the first of 2 parts on the topic of customer training. As Todd says, for coffee roasters, "training is the new equipment." But how much training, where, and when? Is it free? How do you manage customer expectations? Not only do Mark and Todd begin addressing these questions, but Todd was late for our recording sessions and, of course, Mark just let that go and didn't mention it ... at all.

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The Exchange | Building a Team Ep. 16

mike.ferguson@covoya.com (Olam Specialty Coffee) — Tue, 9 Jul 2019 03:26:15 +0000

"Where I wanted to start our look at building a team was really from the angle of taking a one-person-band and turning it into an orchestra."

-Todd Mackey, Season 2 Episode 5 of The Exchange

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The Exchange | Coffee Retailing Part 2 Ep. 15

mike.ferguson@covoya.com (Olam Specialty Coffee) — Sun, 23 Jun 2019 19:05:18 +0000

Season 2 Episode 4, Mark and Todd continue a conversation about the pros and cons of coffee roasters opening retailing operations.

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The Exchange | Coffee Retailing Part 1 Ep. 14

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 10 Jun 2019 03:41:49 +0000

In episode 3 of season 2, Mark and Todd talk about the pros (and start talking about the cons) of roasters going into retailing.

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The Exchange | Specialty Coffee Association Part 2 Ep. 13

mike.ferguson@covoya.com (Olam Specialty Coffee) — Wed, 29 May 2019 17:36:19 +0000

Part 2 of a discussion about the Specialty Coffee Association and the recent Coffee Expo in Boston, including a interview with SCA's Stephen Morrissey live from the chaos of the show floor. Mark and Todd also talk about some of the brewing and roasting equipment they discovered at the Expo.

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The Exchange | Specialty Coffee Association Part 1 Ep. 12

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 13 May 2019 22:10:56 +0000

Episode 12 of our podcast, The Exchange presented by Olam Specialty Coffee, and the first episode of season 2. Welcome back! In this episode Mark and Todd talk about the Specialty Coffee Association (SCA), and the recent Coffee Expo in Boston. In fact, we have LIVE clips from the event. This is part 1 of 2 parts on this topic.

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The Exchange | Coffee Mentors Ep. 11

mike.ferguson@covoya.com (Olam Specialty Coffee) — Wed, 21 Nov 2018 06:41:47 +0000

TheExchange@olamnet.com

Technically this is episode #11 but season one has been over for a few weeks so this is a bonus episode. Since Thanksgiving is upon us, Mark and Todd talk about business and coffee mentors they are thankful for having in their lives and careers, people who have influenced and guided them along the way.

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The Exchange | Scary Defects Ep. 10

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 29 Oct 2018 12:25:32 +0000

In this Halloween episode, our final episode of season one, Mark and Todd talk about a few scary defects that occur in coffee and a few scary movies too.

Clip attributions:
Witch laugh-Mike Koenig
Storm-Mike Koenig
Mummy-Mike Koenig
Leave Now-Mike Koenig
Cat-CA9
Tolling Bell-Daniel Simion
Suspense Music-Maximilein
Dark and Deep Laughter-Hopeinawe
Rock-a-bye-Frankiegirl
Swamp Thing Moan-Robinhood
Manic Laugh-Project Titan

Clips from the following were used in compliance with sampling under copyright law:
Moondance by Van Morrison
Kolchak TV show theme by Gil Mellé
Michael’s theme from Friday the 13th by Harry Manfredini
Vincent Price, movie unknown

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The Exchange | Green Coffee Terminology Part 2 Ep. 9

mike.ferguson@covoya.com (Olam Specialty Coffee) — Tue, 16 Oct 2018 00:24:01 +0000

TheExchange@olamnet.com
In Episode 9, Mark and Todd spin the "Green Coffee Lingo Wheel"
and define another nine green coffee terms with characteristic humor, valuable insights, and a surprise ending where Todd fails to know a term.

You can see the Green Coffee Lingo Wheel for yourself and test what you know at blog.olamspecialtycoffee.com/spin

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The Exchange | Green Coffee Terminology Part 1 Ep. 8

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 1 Oct 2018 00:01:49 +0000

TheExchange@olamnet.com
In Episode 8, Mark and Todd spin the "Green Coffee Lingo Wheel"
and define nine green coffee terms with characteristic humor, valuable insights, and a surprising lack of reference to Mark's age.

You can see the Green Coffee Lingo Wheel for yourself and test what you know at blog.olamspecialtycoffee.com/spin

Opening Theme, Coffee by Sean T. Wright | cc-nd cc-nc cc-by
https://www.jamendo.com/track/920435/coffee

Closing Theme, Coffee Talk by Anitek | cc-nd cc-nc cc-by
https://www.jamendo.com/track/711275/coffee-talk

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The Exchange | Cupping Part 2 Ep. 7

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 17 Sep 2018 15:09:22 +0000

TheExchange@olamnet.com

In episode 7, the second of 2 episodes on QA/QC and cupping for coffee roasters, Mark and Todd talk about the language of cupping for roasters and more on creating a cupping space. You can email Mark and Todd with questions they'll answer on the podcast, or to arrange a review of your coffee, at TheExchange@olamnet.com.

The Exchange is Presented by Olam Specialty Coffee
Hosted by Mark Inman www.olamspecialtycoffee.com/mark-inman-bio

and Todd Mackey www.olamspecialtycoffee.com/todd-mackey-bio

Directed by Mike Ferguson

All music is available and used under Creative Commons.

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The Exchange | Cupping Part 1 Ep. 6

mike.ferguson@covoya.com (Olam Specialty Coffee) — Tue, 4 Sep 2018 01:57:15 +0000

TheExchange@olamnet.com

In episode 6, the first of 2 episodes on QA/QC and cupping for coffee roasters, Mark and Todd get into the nuts and bolts of cupping for roasters. You can email Mark and Todd with questions they'll answer on the podcast, or to arrange a review of your coffee, at TheExchange@olamnet.com.

The Exchange is Presented by Olam Specialty Coffee
Hosted by Mark Inman http://www.olamspecialtycoffee.com/mark-inman-bio

and Todd Mackey http://www.olamspecialtycoffee.com/todd-mackey-bio

Directed by Mike Ferguson

All music is available and used under Creative Commons:
Opening Theme, Coffee After Six by Crete Boom cc-nd cc-nc cc-by
https://www.youtube.com/watch?v=He57Af7dOI8

Closing Theme, 7th Coffee at 5 am by Tomasz Werbicki cc-nd cc-nc cc-by
https://soundcloud.com/tomasz-werbicki/7th-coffee-at-5am

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The Exchange | Marketing Part 2 Ep. 5

mike.ferguson@covoya.com (Olam Specialty Coffee) — Thu, 23 Aug 2018 10:07:05 +0000

TheExchange@olamnet.com

Episode 5 is the second of two episodes on sales and marketing. Remember you can email Mark and Todd with questions or to arrange having them taste your coffee and talk about it on the show at TheExchange@olamnet.com

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The Exchange | Marketing Part 1 Ep. 4

mike.ferguson@covoya.com (Olam Specialty Coffee) — Mon, 6 Aug 2018 02:26:25 +0000

In Part one of two episodes on sales and marketing, Mark and Todd talk about the branding niche, and, of course, Mark's age.

We're inviting listeners to email Mark & Todd at TheExchange@Olamnet.com. We welcome comments, questions, and suggestions. Mark and Todd would also like to invite roasters who use coffee from Olam to submit their coffee for an online review and interview. Send an email to TheExchange@Olamnet.com for more information.

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