Alloy Personal Training Business

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

What the Best Franchisees Do Differently with Tammi Brown

support@legacypodcasting.com (Rick Mayo, Tammi Brown) — Wed, 4 Feb 2026 12:00:00 +0000

What actually separates great franchise owners from those who struggle?

In this episode, Alloy founder Rick Mayo sits down with Tammi, a seasoned franchise business coach with experience across multiple national brands, to break down the real traits that drive long-term franchise success.

They dig into why employee turnover is usually a leadership problem, how owner involvement directly impacts retention, and why “semi-absentee ownership” is often misunderstood, and overestimated.

If you’re considering franchise ownership (or already in it), this conversation is a reality check on what it really takes to win.

🎧 Listen in to learn whether you’re truly built for franchise ownership, and how to level up if you are.

Key Takeaways:

Intro (00:00)
Why employee turnover is a leadership issue (12:40)
The danger of blaming systems instead of ownership (13:34)
Why owner involvement is non-negotiable (15:54)
The myth of semi-absentee ownership (16:12)
How retention starts with how you treat your team (19:14)
Following the playbook — and why consistency matters (20:05)
Final thoughts on leadership and accountability (28:25)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The 5 Must-Do’s for Multi-Unit Franchise Success with John Farkas

support@legacypodcasting.com (John Vargas, Rick Mayo) — Wed, 21 Jan 2026 12:00:00 +0000

Running one gym is hard. Running multiple is a whole different game. In this episode, Rick is joined by John Vargas, multi-unit Alloy franchise owner and president of the Franchise Advisory Council, who shares the 5 keys that helped him scale from one successful Alloy location to several top-performing locations.

They talk about why everything starts with your people, how to lead without micromanaging, and the importance of clear goals and consistent communication.

John also shares how he and his team stay focused by cutting out distractions, and why being an available leader is one of the most underrated success factors.

John's approach is packed with real-world advice you can use right now. 🎧 Give this episode a listen and learn what it really takes to grow without losing control.

Key Takeaways

Intro (00:00)
People first (02:01)
Set Clear goals (07:37)
Communicate relentlessly (16:35)
Remove the noise (25:19)
Be available (29:29)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Entrepreneurship or Franchising: What’s the Right Fit for You?

support@legacypodcasting.com (Jared Nassiff, Rick Mayo) — Wed, 14 Jan 2026 12:00:00 +0000

So, you’re ready to dive into the fitness industry? First off, congrats. It’s an exciting world to be in. But now you’re at the ultimate fork in the road: do you build your own brand from the ground up, or do you buy into a franchise?

In this episode, Jared Nassiff interviews Rick Mayo, founder of Alloy Personal Training, to explore this topic through Rick’s journey from independent gym owner to franchise owner.

Rick shares how he bootstrapped his first fitness business in 1992, scaled it through white-label licensing, and eventually launched Alloy as a franchise with 400 awarded locations and growing.

He breaks down the real differences between starting a business from scratch and joining a franchise, from risk and scalability to royalties and emotional grit.

💬 Curious which path is right for you? Listen now.

Key Takeaways

Intro (00:00)

Mindset differences between entrepreneurs and franchisees (05:28)

Advantages and disadvantages of independent businesses (09:36)

Building a successful franchise (17:11)

Final thoughts and advice (25:43)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Truth About Fitness Franchising No One Tells You

support@legacypodcasting.com (Jody D. Donaldson, Rick Mayo) — Wed, 31 Dec 2025 12:00:00 +0000

In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.

Starting in 1992 with a single location, Rick revolutionized small group personal training and scaled globally before launching Alloy as a full franchise in 2019.

He opens up about the challenges of transitioning from licensing to franchising, how leadership and data drive success, and the critical role strength training plays in adult longevity and well-being.

He also talks about franchise scalability, team-building, and the rising demand for strength-based fitness as a counterbalance to aging and modern stress. Tune in!

Key Takeaways

Intro (00:00)

Transition to small group training (04:53)

Scaling and licensing (11:28)

Franchising and global expansion (13:22)

Impact of Alloy Personal Training (29:11)

How Rick stays grounded while scaling rapidly (39:46)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Scaling Strong: Nick Garrity on Multi-Unit Mastery

support@legacypodcasting.com (Rick Mayo, Nick Garrity) — Wed, 24 Dec 2025 12:00:00 +0000

In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.

With a deep entrepreneurial background in stretching studios, saunas, and golf performance, Nick explains why consistency, trust, and communication are the real currency of successful fitness operations.

He dives into the systems he uses to keep staff engaged (including profit sharing), how he evaluates struggling locations for turnaround, and what franchisees need to know about absentee vs. active ownership.

Nick shows how small, repeatable actions create massive compounding success.

If you’re building or scaling a fitness business, this episode is your playbook.

🎧 Tune in!

Key Takeaways

Intro (00:00)

Nick's background and journey (02:05)

Transition to Alloy and franchising (03:22)

Alloy franchise and business strategy (05:41)

Keys to success in multi-unit ownership (08:33)

Challenges and opportunities in franchise management (22:54)

Impact on clients and community (27:40)

Future goals and vision (28:45)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Elevating the Franchise Experience Through Communication w/ Rosheika Strachan

support@legacypodcasting.com (Rosheika Strachan, Rick Mayo) — Wed, 17 Dec 2025 12:00:00 +0000

In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead.

With a background in journalism, public relations, and sports management, Rosheika brings a wealth of expertise in shaping internal communications.

Her mission is to make sure Alloy’s franchisees have all the resources they need, and they know how to use them, when to use them, and why they matter.

Rick and Rosheika also discuss how data can inform communication strategy and the role of storytelling in building engagement.

🎧 Hit play and get the inside scoop on how Rosheika is driving the Alloy internal communications strategy.

Key Takeaways

Intro (00:00)

Rosheika's role and background (02:13)

Challenges and strategies in internal communication (05:21)

Importance of consistent and effective communication (10:24)

Measuring success and future goals (14:26)

Cultural exchange: traditional Jamaican dishes (17:54)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Scripts Don’t Sell. Conversations Do

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 3 Dec 2025 12:00:00 +0000

In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals.

Matt brings tactics from the field, while Rick offers frameworks that turn conversations into conversions. They discuss how to handle price objections and why you should never sell the braces but always sell the smile.

You’ll also hear about common phone pitfalls and why enthusiasm and conviction matter more than fancy scripts.

Don’t miss this one if you want to turn more leads into clients and change more lives in the process. Tune in now!

Key Takeaways

Intro (00:00)

Thanksgiving greetings and dad jokes (00:36)

The importance of understanding customer needs (01:27)

Common sales mistakes and solutions (04:34)

Controlling the conversation and handling objections (11:28)

Building rapport and staying on-topic (14:41)

Uncovering customer problems and pain points (17:30)

Presenting solutions and taking action (22:56)

Maintaining enthusiasm and professionalism (27:54)

Final thoughts and encouragement (29:19)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Over 3 Decades Later: I Almost Missed It

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 26 Nov 2025 12:00:00 +0000

In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.

Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business.

They discuss how leadership requires evolving your identity, killing the “old you,” and embracing the discomfort of growth. They also share their own struggles with letting go, the importance of staying teachable, and why consistency trumps motivation every time.

This episode is a must-listen for anyone trying to scale their business with integrity.

🎧 Tune in to hear why franchising isn’t what you think—and how to thrive when everything changes.

Key Takeaways

Intro (00:00)

Every business is a brand-new business (02:48)

Franchising is not the same as gym ownership (05:33)

Be teachable and seek outside help (07:26)

Audit your tech stack regularly (10:36)

“What got you here won’t get you there” (12:14)

Letting go of old identity is hard but necessary (17:28)

Franchisees borrow Alloy’s business model and mindset (22:43)

99% of your problems are your own doing (28:24)

Consistency beats motivation (36:35)

Don’t hire based on potential—hire for now (38:33)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Powered by People: How FIBR Is Helping Alloy Recruit Top Fitness Talent

support@legacypodcasting.com (William Coker, Rick Mayo) — Wed, 12 Nov 2025 12:00:00 +0000

One of the biggest challenges in running a fitness business is finding and retaining top talent. It’s a persistent problem that many gym owners and fitness franchisees grapple with.

In this episode, Rick speaks with William Coker, president of FIBR, a fitness talent recruiting firm. FIBR is a new addition to the Alloy vendor suite, and we are excited about the alignment.

William brings years of industry experience, having worked in leadership roles at 24 Hour Fitness and Crunch, where he oversaw personal training, education, and recruitment.

FIBR has revolutionized recruitment with its massive database of over 5 million fitness professionals who are sourced from industry certifications, colleges, and even military programs.

By using this proprietary database, FIBR offers an innovative solution that bypasses traditional job boards, offering lower costs and a more effective hiring process for fitness operators.

Rick and William also discuss strategies for attracting and retaining Gen Z talent, who prefer fast hiring and slow training. And also leadership and compensation tactics that can help retain your team long-term.

Tune in now to learn how FIBR can transform your recruitment strategy.

Key Takeaways

Intro (00:00)

William Coker's background in fitness leadership (02:34)

Introduction to FIBR and its unique approach (06:12)

The importance of proactive recruitment over passive job ads (09:58)

How FIBR’s proprietary database helps employers find candidates (14:38)

Strategies to attract and retain Gen Z talent (17:07)

The shift from transactional to relational leadership for retention (23:46)

Importance of updating compensation and incentive structures (26:53)

The value of building relationships with employees for long-term success (30:02)

How to contact William Coker and FIBR (33:27)

Additional Resources:

FIBR: https://fibr.fit/

William Coker’s email: william@fibr.fit

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Success by Design: Franchise Lessons with Erik Van Horn

support@legacypodcasting.com (Erik Van Horn, Rick Mayo) — Wed, 5 Nov 2025 12:00:00 +0000

Franchise ownership sounds like freedom, but most owners learn the hard way. Passivity doesn’t pay unless you earn it.

In this episode, Rick Mayo sits down with Erik Van Horn, veteran franchisee, franchisor, investor, and founder of Front Street Equity Partners.

With decades of experience across all sides of the franchise table, Erik unpacks what it really takes to thrive in franchising.

They explore the true meaning of “semi-absentee” ownership, why early-stage franchisees need a pioneer mindset, and how building strong operating partnerships is key to scale.

Erik also shares his personal entrepreneurial journey from a college grad avoiding construction to running dozens of franchise units and advisory businesses.

They also touch on advisory masterminds, the importance of being teachable, and the hidden cost of cheap leadership.

Tune in!

Key Takeaways

Intro (00:00)

Erik Van Horn's background and early career (03:51)

Transition to franchising and business expansion (06:49)

Current business activities and franchise consulting (10:28)

Character traits for successful franchisees (12:39)

Semi-absentee ownership and business structure (20:32)

Investing in franchises and passive income (22:06)

Final thoughts and future plans (32:41)

Additional Resources:

- Franchise Secrets

Franchise Secrets Group: https://web.facebook.com/groups/franchisesecretsfb/?_rdc=1&_rdr#

Scalable Franchise: https://scalablefranchise.com/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Mapping the Future: Alloy Expands to 2,000+ U.S. Territories

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 29 Oct 2025 11:00:00 +0000

Alloy has recently updated its territory mapping system to identify new, high-potential locations.

In this episode, Rick and Suzanne discuss the results of the Alloy mapping exercise for the US and what it means for existing and potential franchisees.

With updated demographic data and an analysis of local business dynamics, the company has expanded from 900 territories to over 2000.

The episode also discusses the importance of protecting existing franchisees by ensuring that no two locations compete directly, with each franchise being granted a "protected radius."

Rick and Suzanne also touch on the importance of refining franchisee selection by using amplifiers to find the most ideal locations and how Alloy is pushing forward with growth in the U.S. while turning down international expansion for now.

Tune in to discover how Alloy is expanding smarter!

Key Takeaways

Intro (00:00)

Expansion and growth of alloy (01:46)

Remapping and demographic updates (04:27)

Impact of new territories on franchisees (09:49)

Addressing concerns and future plans (17:15)

Final thoughts and future goals (18:58)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Care is Currency- Part 4

support@legacypodcasting.com (Rick Mayo, Matt Helland) — Wed, 22 Oct 2025 11:00:00 +0000

In this 4th installment of the “Care Is Currency” series, Rick Mayo and Matt Helland discuss why consistency is one of the most overlooked aspects of customer loyalty.

Through stories and real-world Alloy examples, they show how even small deviations in client experience, no matter how well-meaning, can break trust and hurt retention.

Even when the core service stays the same, inconsistencies in the client experience create emotional dissonance for customers. Running the play exactly as designed is key to building trust at scale. Consistency becomes the real “wow factor.”

🎧 Tap into Part 4 and discover why consistency builds the kind of brand loyalty that lasts.

Key Takeaways

Intro (00:00)

The importance of consistent customer experience (02:24)

The haircut story: illustrating consistency (04:02)

Consistency in coaching and customer experience (13:33)

Metrics and consistency in customer experience (13:57)

Secret shopping and improving consistency (16:14)

The role of systems in consistency (21:45)

The impact of consistent service on business success (22:08)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Care is Currency- Part 3

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 15 Oct 2025 11:00:00 +0000

In today’s episode (Part 3 of the series), Rick Mayo and Matt Helland continue their conversation on the importance of genuine care in building client loyalty and business success.

They discuss how Alloy’s focus on small, personalized touches, such as surprising clients with thoughtful gifts and sending post-workout texts, creates a strong emotional bond. These small actions are key to retention and long-term success.

Rick and Matt explain why a structured system of care, embedded in Alloy’s processes, ensures that clients feel seen and valued at every stage.

Gestures such as a follow-up text after a workout or a surprise gift based on a personal conversation go a long way in making clients feel supported and appreciated.

True business growth is about consistent everyday acts of care that set your brand apart.

If you haven’t yet, be sure to check out Part 1 and Part 2 of the series, where Rick and Matt explore the foundational ideas behind Alloy's client-first approach.

Key Takeaways

Intro (00:00)

The psychology of random gifts (02:54)

Power of text messaging (10:38)

Director's role in follow-up and accountability (16:58)

Impact of small, consistent actions (19:54)

The role of systems and processes (20:40)

The role of personal connection (21:08)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Care is Currency - Part 2

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 8 Oct 2025 11:00:00 +0000

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients.

They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships.

The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches with clients. Small, consistent acts of care lead to big rewards.

They share that having a structured approach to check-ins and recognizing life’s challenges (like injuries or travel) can dramatically improve your business’s long-term success.

Listen to this episode now and discover how a little extra care can make a huge impact.

(Be sure to check out Part 1 of the series if you missed it!)

Key Takeaways

Intro (00:00)

Accountability sessions in personal training (04:01)

The importance of personalized care (06:24)

Examples of accountability sessions in action (13:55)

The role of accountability sessions in retention (20:12)

The impact of personalized care on client loyalty (20:27)

The analogy of poles in the ground (21:13)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Care is Currency - Part 1

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 1 Oct 2025 11:00:00 +0000

In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference.

Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success.

Rick shares how caring for clients beyond the sale through accountability and follow-up makes a big difference.

From uncomfortable sales moments to deeply personal coaching sessions, Alloy’s model proves that the way you treat people is more important than the services you offer.

You’ll also hear about the importance of consistent effort—like making phone calls to clients or following up on leads—and how this ‘boring’ work creates incredible results in the long run.

Listen in and learn how Alloy ‘out cares’ the competition.

Key Takeaways

Intro (00:00)

Differentiating Alloy through care (02:38)

Starting point session: Jerry's story (04:10)

The importance of consistent care (11:07)

Overcoming discomfort in sales (13:36)

Boring work and consistent effort (18:42)

Consumer loyalty statistics (29:16)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Top 5 Supplements You Shouldn’t Skip with Rami Odeh

support@legacypodcasting.com (Rami Odeh, Rick Mayo) — Wed, 24 Sep 2025 11:00:00 +0000

In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking.

These supplements are essential for improving physical performance, brain health, and overall well-being.

They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results.

This episode is perfect for anyone looking to optimize their fitness journey with the right supplements and avoid the confusion that comes with the overwhelming number of options available.

Want to learn which supplements truly deliver? Listen now and boost your fitness results today!

Key Takeaways

Intro (00:00)

Supplements and their importance (01:58)

Benefits of supplementation and personal experiences (04:11)

Detailed discussion on creatine (07:11)

Whey protein and its role in muscle building (12:44)

Omega-3s and their impact on heart health (17:22)

Vitamin D and its role in mood and immune system (20:53)

Multivitamins and greens for comprehensive health (26:06)

Additional supplements and their specific benefits (34:00)

Conclusion and final thoughts (34:11)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Innovation in Motion: A Conversation with Lee Hodges of Torque Fitness

support@legacypodcasting.com (Lee Hodges, Rick Mayo) — Wed, 17 Sep 2025 11:00:00 +0000

In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise.

They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training.

Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him to Torque, where design isn’t just about equipment -- it’s about experience.

The Torque approach is listening first, designing around client goals, and crafting space-efficient setups that look as good as they perform.

Whether it’s kettlebells or the multifunctional Racks, Torque’s products are tailored for real-world training and long-term durability.

Rick and Lee also look ahead to what’s next: the integration of recovery tools, the enduring rise of strength training, and how drugs like GLP-1s may shift the focus from cardio to muscle preservation.

Tune in to learn more!

Key Takeaways

Intro (00:00)

Lee Hodges' Professional Background (02:05)

Transition to Torque and Philosophy (03:55)

Torque's Unique Products and Design Philosophy (06:24)

Torque's Process and Customer Service (11:29)

Challenges and Solutions in the Fitness Industry (12:56)

Future Trends and Industry Insights (13:08)

Final Thoughts and Contact Information (28:14)

Additional Resources:

- Torque Fitness: https://www.torquefitness.com/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Inside FranChoice: Lessons Learned with Jared Breen

support@legacypodcasting.com (Jared Breen, Rick Mayo) — Wed, 10 Sep 2025 11:00:00 +0000

In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders.

Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and process. This impressed consultants and positioned Alloy as a franchise built on operational integrity, not just flashy sales techniques.

Alloy uses EOS to keep the entire team aligned and informed. Jared also reflects on how Alloy’s core values and focus on helping franchisees win are what truly drive growth. Rick and Jared both emphasize that putting franchisee success first naturally fuels the business, eliminating the need for gimmicky sales strategies.

The episode wraps with a recognition of Jared’s performance and a shared excitement about maintaining this values-driven approach as Alloy continues to expand.

Key Takeaways

Intro (00:00)

Alloy’s growing brand recognition at the conference (04:31)

Jared’s success pitching without notes (09:15)

How EOS gives every team member full visibility (11:02)

Core values and "helping people win" as drivers (13:50)

Jared’s reflections after returning from the event (15:43)

Staying focused on franchisee success over gimmicks (17:57)

Cautionary tales of sales-first franchise brands (21:54)

Alloy’s slow, sustainable franchise growth strategy (23:05)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Director’s Edge: Role, Rhythm, and Results

support@legacypodcasting.com (Rick Mayo, Matt Helland) — Wed, 3 Sep 2025 11:00:00 +0000

In this episode, Rick and Matt break down the day-to-day responsibilities of the Director of Training - aka the gym’s General Manager. Drawing from years of high-volume experience, they outline exactly how to structure a productive day, balance responsibilities, and build a strong culture within your studio.

Matt walks us through the Director’s three big levers: acquire new members, retain existing ones, and lead the team. You’ll learn how to block your schedule to make time for both strategic thinking and hands-on customer interaction—plus how to delegate wisely and empower your team.

They also explore the role of gym owners in this model, how to support without micromanaging, and what tasks fall on the owner vs. the Director.

👉 Tune in now and learn how to make your gym thrive by keeping the main thing the main thing.

Key Takeaways

Intro (00:00)

Role of the director and time management (3:33)

Day-to-day responsibilities of a director (7:04)

Coaching the team and delegating tasks (18:28)

Owner's role and support (26:08)

Final thoughts (32:01)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Purpose-Driven Profits: Scott Weaver’s Alloy Journey

support@legacypodcasting.com (Scott Weaver, Rick Mayo) — Wed, 27 Aug 2025 11:00:00 +0000

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.

Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.

He discusses the value of systems, the transition from hands-on labor to process-driven growth, and how Alloy’s franchise model allowed him to maintain an entrepreneurial spirit while embracing structured support. Scott contrasts the operational stress and customer volatility of his old industry with the rewarding, people-first nature of fitness.

Scott and Rick also dive into leadership styles, the realities of semi-absentee ownership, and how franchisees must stay engaged to succeed. The conversation concludes with how choosing purpose over pressure has transformed Scott’s outlook on life and business.

Tune in to hear Scott's story and his thoughts on becoming a multiunit franchisee.

Key Takeaways

Intro (00:00)

Starting over after leaving a toxic business partnership (01:16)

Launching a niche concrete business with systemized quoting (03:28)

Involving family in the Alloy franchise (06:26)

Concrete vs. Alloy: similarities in process and systems (09:46)

Managing people in concrete vs. fitness (11:44)

Owner involvement in early stages of a franchise (14:06)

The danger of letting go too early in "semi-absentee" ownership (18:19)

Why Scott chose Alloy over other fitness concepts (20:27)

Finding purpose and happiness in the fitness industry (28:25)

Transitioning from obligation-based work to passion-driven business (32:11)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Learning That Scales: Alloy’s New LMS Advantage

support@legacypodcasting.com (Chamberlynn Campuzano, Rick Mayo) — Wed, 20 Aug 2025 11:00:00 +0000

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy’s game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.

Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.

The episode also touches on how the LMS strengthens Alloy’s core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.

🎧 Listen in to hear how Alloy’s LMS redefines how fitness franchises train and grow their teams.

Key Takeaways

Intro (00:00)

What a learning management system is (02:31)

Why Alloy needed a custom LMS (04:17)

Designing for all learning styles (06:16)

Real-world onboarding use cases (07:54)

Behind-the-scenes of filming sessions (10:18)

Building the LMS without external funding (11:47)

Organizational strategy and team contributions (13:35)

LMS teaches care, not just tasks (16:22)

Integrating customer service and coaching (17:13)

Additional Resources:

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Selling Longevity: Jay Croft on Marketing Fitness to the 50+ Crowd

support@legacypodcasting.com (Rick Mayo, Jay Croft) — Wed, 13 Aug 2025 11:00:00 +0000

In this episode, Rick Mayo chats with Jay Croft, a fitness marketing expert and author of Selling Longevity Over 50, about how fitness businesses can cater to the growing over-50 demographic.

Jay shares the insights that helped him craft a guide for gym owners looking to serve this age group, showing them how to market effectively and, more importantly, how to connect with people who are often overlooked in the fitness space.

Jay breaks down how fitness for those over 50 isn’t about hitting extreme fitness goals but about creating a long-term health plan that enhances their ability to live life to the fullest. He discusses the importance of crafting messages that resonate with older adults, showing them that fitness isn’t just about looking good - it’s about feeling great, being active, and doing the things they love for longer.

🎧 Listen to the episode to learn how to engage with the over-50 crowd and turn them into loyal clients.

Key Takeaways

Intro (00:00)

Purpose and audience of Jay’s book (01:49)

Communicating with the 50+ demographic (04:31)

Marketing strategies and customer experience (12:52)

Storytelling and emotional connection (19:29)

Channels and frequency of communication (24:04)

Building relationships and providing value (26:34)

Additional Resources:

Prime Fit Content – https://primefitcontent.com

Selling Longevity Over 50 – https://www.amazon.com/Selling-Longevity-Over-50-Transform-Business/dp/B0FHF6W8FL

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Driving Franchise Wins with Kelly Johnston

support@legacypodcasting.com (Kelly Johnston, Rick Mayo) — Wed, 6 Aug 2025 11:00:00 +0000

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.

With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.

Rick and Kelly dive into what makes Alloy’s franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of accountability, team cohesion, and staying coachable, regardless of experience.

This episode offers a behind-the-scenes look at how Alloy ensures its franchises aren’t just operational but thriving. They discuss tools like EOS and L10 meetings, along with Kelly’s role in coaching directors and helping owners move from pre-sale to full operation.

If you're curious about what it takes to succeed in the franchise fitness world or want an inside look at Alloy’s support system, this is a must-listen.

Key Takeaways

Intro (00:00)

Kelly’s background in fitness and education (03:03)

Kelly’s role as Franchise Business Coach (05:53)

Supporting new franchises post pre-sale (10:15)

What sets top owners apart (12:57)

Traits of strong directors and coaches (16:56)

Coaching and training effectiveness (18:26)

The importance of a growth mindset (21:23)

Franchise success as a personal development opportunity (23:09)

Lighthearted talk about taming wild animals (24:13)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchise Funding 101: How to Finance Your Dream

support@legacypodcasting.com (Rick Mayo, Suzanne Robb) — Wed, 30 Jul 2025 11:00:00 +0000

In this episode, Rick and Suzanne speak on the many ways you can finance your franchise locations.

From bootstrapping with cash to leveraging your 401(k) or even tapping into home equity, this episode explores every legitimate funding avenue.

Suzanne brings extensive real-world knowledge about franchisee behaviors and finance strategies. Her guidance is grounded in working with hundreds of aspiring owners through the complex franchise process.

Rick and Suzanne break down six ways to fund your Alloy franchise, demystify the SBA process, and explain how retirement accounts can be legally used, penalty-free. You’ll also learn why trusts may derail a HELOC and how personal guarantees are unavoidable but manageable.

If you've ever hesitated to open a franchise because of funding uncertainty, this episode will give you clarity and confidence. Tune in and build the path to ownership with insight, not fear.

Listen now and take control of your pricing with confidence.

Key Takeaways

Intro (00:00)

How to finance an Alloy franchise (02:32)

Funding via cash or friends/family (03:13)

SBA loans: pros, cons, and realities (06:24)

401(k) rollover (ROBS): Structure and benefits (11:27)

Using a HELOC: risks and strategy (14:49)

Conventional loans through local banks (17:44)

Comparing timeline and complexity across methods (20:06)

Risk exposure by method (SBA, ROBS, HELOC) (22:08)

Final take on personal risk and commitment (22:52)

Additional Resources:

Links Mentioned

FranFund: https://franfund.com

Benetrends: https://www.benetrends.com

SBA Loans: https://www.sba.gov/funding-programs/loans

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The Price Is Right: Mastering the Art of Raising Rates

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 23 Jul 2025 11:00:00 +0000

Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base.

With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for rolling out rate hikes in a way that boosts both your margins and your team’s confidence.

They start with raising rates for new members to build proof, then walk through how to approach existing clients with personal conversations rooted in value.

They explore the psychology of price increases, including how mindset, especially among your team, can make or break your rollout. They also offer tactics to prevent messy pricing tiers and ensure consistency across your business.

Thinking about upgrading your gym or your staff pay? This episode covers how to align that with your rate increase strategy. Don't miss these actionable tips from leaders who've done it all.

Listen now and take control of your pricing with confidence.

Key Takeaways

Intro (00:00)

Raise prices first for new clients (02:04)

Use one-on-one meetings for existing clients (06:02)

Prepare team mindset for difficult conversations (11:29)

Communicate clearly and frequently with the team (12:24)

Address “selling from your wallet” mindset (16:49)

Avoid messy pricing tiers (21:22)

Clients who balk likely were already on the fence (26:18)

Use increases as a business health check (27:23)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Resilience Factor: Bouncing Back with Courtney Clark

support@legacypodcasting.com (Courtney Clark, Rick Mayo) — Wed, 16 Jul 2025 11:00:00 +0000

In this powerful episode, Rick Mayo welcomes Courtney Clark, a keynote speaker, author, and resilience researcher with an extraordinary backstory.

From aspiring actress to nonprofit founder to four-time cancer survivor, Courtney has a deep understanding of what it means to pivot when life demands it.

Courtney discusses her concept of resilience, not as positivity, but as adaptability. She argues that many people are stuck in rigid mental models and need to “quit to keep going.” Her research reveals how deeply society has ingrained the idea that quitting is failure, when it can actually be the most strategic move.

The conversation dives into entrepreneurship, toxic positivity, the pitfalls of overcommitting to failing plans, and Courtney’s deeply personal health journey, including a cancer diagnosis linked to 9/11 exposure.

If you’ve ever struggled to let go of a plan that isn’t working, this episode is a must-listen. Tap play and learn how adaptability could be your greatest asset.

Key Takeaways

Intro (00:00)

Courtney's journey to speaking and teaching (02:32)

Resilience and adaptability (05:57)

Adaptability in entrepreneurship (09:11)

Courtney's personal journey with cancer (21:42)

The importance of change (28:19)

Final thoughts and contact information (31:09)

Additional Resources:

CourtneyClark.com – Courtney’s website

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The Standard Is You: Raising the Bar with Mike Arce

support@legacypodcasting.com (Mike Arce, Rick Mayo) — Wed, 9 Jul 2025 11:00:00 +0000

In this episode, Rick speaks with multi-unit Alloy franchisee, Mike Arce, about his new book "The Standard is You."

Mike talks about his new book and how it’s designed to unlock the potential in employees by teaching them to manage up.

He explains the concept of self-leadership and how employees can take ownership of their growth. It’s a fresh way of thinking that turns the traditional "just do your job" mentality on its head.

Business owners will also learn how empowering their staff to lead from within creates a more successful company culture. If you’re an entrepreneur, Mike’s advice will give you the tools to attract, lead, and keep the best talent.

Listen in now to discover how "managing up" could change everything for you and your workplace.

Key Takeaways

Intro (00:00)

Mike’s Book for employees to empower themselves (03:28)

Employees can be pivotal in a company’s success (05:03)

Defining employees by their actions, not job title (07:08)

Employees discussing Mike’s book as a team-building exercise (09:28)

Employees must learn to lead themselves (10:10)

Why you need to move C players out to make room for A players (22:21)

How avoiding loss can sometimes prevent growth (29:16)

Hiring the right people for the company culture is key (31:01)

Additional Resources:

The Standard Is You Book: https://thestandardisyou.com/

Loud Rumor: https://www.loudrumor.com/

Behind Gym Doors by Loud Rumor Podcast: https://www.loudrumor.com/podcasts/

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Beyond the Studio: Joy Sandoz’s Mission-Driven Impact

support@legacypodcasting.com (Joy Sandoz, Rick Mayo) — Wed, 2 Jul 2025 11:00:00 +0000

In this episode, Rick speaks with Joy Sandoz, a multi-location Alloy franchisee known for her excellent community-building practices.

With a background that spans graphic production to personal training and business ownership, Joy shares some tips on how to create a gym where members feel like family.

She shares how the simple things – from knowing everyone's names to hosting fun events – make a huge difference in member retention.

Rick and Joy also discuss the importance of leadership and developing soft skills to lead teams effectively. Joy has empowered her staff to grow by teaching them the ins and outs of the business while creating an inclusive, growth-focused culture.

Joy’s tips for anyone looking to get into the fitness franchise business? Lean into your soft skills and be authentic.

Listen in to hear more!

Key Takeaways

Intro (00:00)

Joy's shift from a non-athletic background to fitness (02:27)

Importance of community in gym culture (05:59)

Creating a gym atmosphere where people want to hang out (08:04)

Building a team that feels like family (15:18)

Continuous learning for personal and team growth (18:33)

Developing leadership by teaching team independence (23:40)

Additional Resources:

- Joy’s Instagram: https://www.instagram.com/mappchik

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Alloy's Rapid Growth Is Shaping the Fitness Industry

support@legacypodcasting.com (Eric Malzone, Rick Mayo) — Wed, 25 Jun 2025 11:00:00 +0000

In this episode, Rick discusses Alloys’ rapid growth and the changing landscape of the fitness industry.

Rick reveals how Alloy has been able to scale its fitness franchise model, now with over 300 locations sold and 100 open, all while catering to an underserved age group: 45-65-year-olds.

He also highlights how the wellness space is becoming increasingly complex with trends like cold plunges and extreme diets, and how the focus should return to foundational practices like strength training and regular movement.

Rick shares his philosophy of focusing on strength training first, followed by cardiovascular health through walking, and a small amount of high-intensity effort to finish the session. He also talks about the growing awareness of wellness, with innovations like GLP-1 weight loss drugs and their relationship to fitness. Strength training can help mitigate some of their potential downsides.

Tune in to hear Rick's thoughts on the future of fitness and wellness.

Key Takeaways

Intro (00:00)

Alloy's rapid growth and market strategy (01:35)

Empirical evidence and market fit (03:24)

Market reception and success stories (06:16)

Modern fitness prescription and wellness fatigue (11:12)

Strength training and cardiovascular activity (14:47)

Challenges of class-based fitness (24:54)

Impact of GLP-1 and future of fitness (29:44)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Train Smart, Stay Strong: The Alloy Method Explained

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 18 Jun 2025 11:00:00 +0000

In this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency.

With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older.

They break down the physiological and psychological benefits of less frequent, high-quality training, including better strength gains, improved insulin sensitivity, reduced injury risk, and elevated mood.

Alloy’s structured programming delivers a “minimal effective dose” that respects recovery while maximizing results.

Listen in and find out why less is truly more when it comes to lasting fitness.

Key Takeaways

Intro (00:00)

Benefits of two to three days a week training (04:30)

Metabolic and joint health benefits (07:09)

Psychological and energy benefits (13:20)

Reduced risk of overuse injuries (16:12)

Minimal effective dose and programming (17:20)

Client education and sales tactics (19:00)

Success stories and brand integrity (23:53)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Stories That Define Alloy

support@legacypodcasting.com (Rick Mayo) — Wed, 11 Jun 2025 11:00:00 +0000

In this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.

Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on-one interactions instead of the typical crowded gym experience.

It’s not just about the workouts, but also about understanding people’s life challenges and tailoring fitness to meet those needs.

Rick talks about how the Alloy model thrives with a small membership base that allows for deep connections between trainers and clients.

He also shares some truly inspiring client success stories that show why fitness is way more than just looking good.

And with Alloy growing very fast, Rick talks about maintaining the core values while bringing in new franchisees and expanding across the country. Listen in!

Key Takeaways

Intro (00:00)

Older demographic drawn by premium, personalized training (00:50)

Evolution from grassroots to digital marketing (02:06)

Referrals remain a major source of growth (04:20)

“Stronger Together” client story program (05:15)

Fitness goals are often rooted in life’s serious challenges (06:45)

Building community with only 130-250 members (09:23)

Dunbar’s number and client intimacy (10:59)

“Surprisingly personable” gift system (13:45)

Coaching with behavioral science at core (16:56)

Alloy’s expansion plans through 2030 (18:11)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Record-Breaking Presales With John Herrera

support@legacypodcasting.com (John Herrera, Rick Mayo) — Wed, 4 Jun 2025 11:00:00 +0000

In this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.

John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.

Rick and John discuss how quick follow-ups and genuine care make all the difference in turning interested leads into committed members. John reveals how setting expectations early and coaching with heart helped keep churn low.

If you’re looking for real advice on growing a fitness business that people love being part of, this episode is for you.

Key Takeaways

Intro and John's background (00:00)

Breaking presale record at 150 members (06:22)

Organic marketing and local business outreach (08:27)

Speed to lead follow-up approach (12:04)

Overcoming fear of bothering leads (15:27)

Using referrals for growth (20:18)

Setting member expectations during Starting Point Sessions (26:23)

Coaching with seven core tenets and closing procedures (34:01)

Impact of personalized follow-up texts on retention (38:42)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Losing 100 lbs, Gaining Purpose: The Coach Who Turned Pain Into Power

support@legacypodcasting.com (Chris Hogan, Rick Mayo) — Wed, 28 May 2025 11:00:00 +0000

In this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others.

Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creating a community where everyone feels like a winner. He also reveals the mindset shifts that helped him succeed and why humility and continuous learning are important for every coach.

If you’re ready to be inspired and learn how to build genuine connections that drive real client transformation, this episode is a must-listen. Listen in!

Key Takeaways

Intro (00:00)

Chris Hogan's background and personal journey (02:05)

Transition to becoming a trainer (05:52)

Chris Hogan's role at Alloy (08:48)

Advice for new coaches and clients (10:08)

Building client confidence and accountability (22:10)

Final thoughts and future aspirations (25:26)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Founders' Call Unveiled: Navigating the Top 3 Questions

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 21 May 2025 11:00:00 +0000

In this episode, Rick and Matt break down the three most common questions they get from franchise hopefuls. Rick brings over 33 years of experience running a fitness business that’s not only resilient to economic shifts but also built on integrity and leadership.

They explain why Alloy’s premium model thrives through economic ups and downs, the company’s ambitious yet realistic goal of opening 800 clubs by 2030, and what separates good franchisees from great ones.

They also reveal how small group personal training stays personal with smart technology and individualized programming.

Tune in to learn how Alloy supports franchisees to succeed long-term and what it really takes to lead a thriving personal training business. Don’t miss it!

Key Takeaways

Intro (00:00)

Common questions in the founders' call (03:16)

Alloy’s five-year vision and franchise support (08:08)

Difference between good and great franchisees (12:13)

Personal training in small groups (20:19)

Final thoughts and bonus questions (27:42)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Rejection-Proof Sales Mindset

support@legacypodcasting.com (Matt Hellland, Rick Mayo) — Wed, 7 May 2025 11:00:00 +0000

In this episode of the Alloy Personal Training Business Podcast, Rick and Matt tackle a pain point that haunts most salespeople: following up with leads.

This applies to personal training or other service-driven businesses. The right mindset is important if you are to succeed in sales.

The follow-up is a test of courage, persistence, and empathy.

Drawing parallels between buying personal training and buying a car, Rick and Matt reveal how emotional timing plays a critical role in decision-making and how to build systems that keep you top of mind.

They also explore how fear of rejection sabotages success and how reframing it can lead to better results.

You’ll also hear success stories of franchisees who doubled their member counts simply by consistently working their existing lists.

Want to stop letting leads fall through the cracks? Tune in now for a masterclass in follow-up that could change your business.

Key Takeaways

Intro (00:00)

Leads and follow-up (02:09)

What defines a lead? (03:21)

Story: Lead thanked the trainer after 7 follow-ups (06:52)

Importance of emotional timing (08:12)

Mindset reframe: Aim for 100 no’s (10:24)

Real example: tattoo clinic follow-up (12:47)

Overcoming head trash and fear of rejection (16:40)

Sales anxiety: fear of the call itself (19:18)

Clear calls to action are essential (27:44)

Franchise success story: Trent's lead follow-up strategy (32:19)

Additional Resources:

Book mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Power of Community: Marketing That Actually Connects – with Laurel Roach

support@legacypodcasting.com (Laurel Roach, Rick Mayo) — Wed, 30 Apr 2025 11:00:00 +0000

In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.

Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.

She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront.

She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also discusses overcoming rejection through persistence and continuous learning, and recommends books like "Rejection Proof" and "Sapiens" for personal growth.

She plans to expand her business with Alloy, aiming for multiple studios. Hit play and learn how Laurel does it all! You’ll get some great tips for your own business.

Key Takeaways

Intro (00:00)

Laurel’s background and journey into entrepreneurship (01:23)

First lessons in community-based marketing (04:07)

What is community-based marketing? (06:18)

Identifying the right businesses to partner with (08:31)

The importance of organic marketing over digital reliance (10:01)

Detailed approach to creating successful marketing campaigns (13:48)

Creating a sustainable, recurring marketing strategy (17:04)

Using creative tools like digital frames and print marketing (19:27)

Overcoming fears and finding confidence in rejection (25:43)

Additional Resources:

Connect with Laurel Roach:

LinkedIn: https://www.linkedin.com/in/laurelroach/

Instagram: https://www.instagram.com/laurelroach/?hl=en

Alloy | Scottsdale Grayhawk, AZ: https://www.instagram.com/alloyscottsdalegrayhawk/?hl=en

Books mentioned

Rejection Proof: https://www.amazon.com/Rejection-Proof-Became-Invincible-Through/dp/080414138X

The Ultimate Sales Machine: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchisee Training: Building the Alloy Standard – Part Two

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 23 Apr 2025 11:00:00 +0000

In part 2 of this 2-part series, Rick Mayo and Matt Helland dive into the next phase of the Alloy Personal Training franchise journey, what happens when you and your team finally arrive for in-person training.

Matt walks through the structure of the training week, including the daily expectations, team involvement, and the classroom-to-hands-on learning style. Franchisees will quickly learn that training is more than just information; it’s an intense, immersive experience designed to equip owners with everything they need to launch their business with confidence.

But it’s not just about absorbing knowledge. Franchise owners are expected to be fully present, both for their business and their team. If you’re not fully invested, your team won’t be either.

This episode is packed with actionable advice for owners looking to take full advantage of their training week. Get ready to learn Alloy’s approach and how to successfully lead your team, set expectations, and hit the ground running when it’s time to open your doors.

Key Takeaways

Intro (00:00)

Introduction to franchise training and initial preparations (03:37)

Expectations and mindset for training week (07:10)

Practical advice for training week (16:42)

The structure and content of the training week (23:41)

Final thoughts (28:35)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Training to Win: How We Prepare Alloy Franchise Owners – Part One

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 16 Apr 2025 11:00:00 +0000

One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.

Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase of construction, this episode is your call to shift into go mode.

You’ll learn how early engagement with hiring, marketing, and community outreach correlates directly with long-term success. Plus, the tools and systems Alloy provides make it all doable even if you’ve never hired or marketed before.

If you’re serious about hitting the ground running, this episode will change how you think about your pre-sale phase. Don’t wait to get started - this is where momentum begins.

Key Takeaways

Intro (00:00)

Overview of training structure (pre vs. during) (02:16)

Triggering the training timeline from construction (05:02)

Engagement level predicts success (08:50)

The importance of hiring and urgency (11:00)

Use of franchise community for hiring help (17:59)

Organic marketing explained (21:41)

Lead goal before training: 100 leads, 20 booked (23:35)

Software onboarding and its importance (27:46)

Community marketing builds long-term viability (30:35)

Using social media for local branding (33:11)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The GLP-1 Effect: Game Changer or Industry Threat?

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 9 Apr 2025 11:00:00 +0000

In this episode, Rick speaks with Alloy COO Suzanne Robb about whether weight loss shots are a friend or foe of the fitness industry.

Suzanne revisits her experience with GLP-1 weight loss medications - semaglutide and tirzepatide. She offers a unique perspective on how medical intervention doesn't have to conflict with a fitness-first lifestyle.

Suzanne also opens up about her struggles with weight loss in her 60s despite years of working out and healthy eating. When traditional methods failed, she turned to GLP-1s and found success, losing 30 pounds and regaining control of her health.

She details her journey, the pros and cons of different medications, and how strength training preserved her muscle mass.

Rick and Suzanne explain how Alloy’s strength-based approach makes it the perfect companion to these medications. They bust myths, challenge fitness dogma, and offer a hopeful message for those feeling stuck.

Listen in to learn more about how to align your fitness business with medical wellness.

Key Takeaways

Intro (00:00)

Semaglutide and tirzepatide as weight loss aids (02:25)

Weight loss results and side effects after 3 months (09:05)

Transition to maintenance dosing (12:02)

Criticism from fitness purists (14:23)

Benefits of GLP-1s beyond just weight loss (16:27)

Strength training’s role in preventing muscle loss (20:08)

GLP-1s shift calorie focus from burning to managing intake (24:03)

Alloy and GLP-1s are not competitors - they’re allies (30:42)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchisee Spotlight with Jody Donaldson

support@legacypodcasting.com (Jody Donaldson, Rick Mayo) — Wed, 2 Apr 2025 11:00:00 +0000

In this episode, Jody Donaldson shares his fascinating journey from law enforcement to real estate and now to entrepreneurship in the fitness industry.

Jody discusses the powerful impact of fitness on both physical and mental health and how he took the leap to open his own business.

Jody talks about his experience with the Alloy Personal Training Franchise and how the proven business model drew him in after he had considered other opportunities.

He also dives into his mindset on leadership and growth in his book, The Progress Zone, which is designed to help people of all ages achieve their potential by fostering a growth mindset and improving emotional intelligence.

This episode is packed with valuable insights for anyone seeking personal and professional growth. Tune in to hear how Jody’s story can inspire you to take action today.

Key Takeaways

Intro (00:00)

Jody's background in law enforcement and real estate (01:43)

Transitioning from a stable job to entrepreneurship (04:26)

Jody's book - The Progress Zone (08:03)

The importance of health and wellness in achieving personal success (12:09)

Jody’s reasons for choosing Alloy and its business model (15:27)

Servant leadership in personal and professional life (22:09)

Jody’s philosophy on leading with compassion (24:38)

Additional Resources:

The Progress Zone: Unlocking Your Full Potential by Jody Donaldson: Amazon Link

Jody’s LinkedIn: https://www.linkedin.com/in/jodyddonaldson/

Alloy Personal Training Cary: https://alloypersonaltraining.com/location/cary-nc/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Modern Exercise Programming with Wes Barefoot

support@legacypodcasting.com (Wes Barefoot, Rick Mayo) — Wed, 26 Mar 2025 11:00:00 +0000

In this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.

Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting daily protein targets. With a full plate of businesses and toddlers, Wes proves it’s possible to prioritize fitness without overhauling your life.

Rick and Wes explore why many modern fitness trends overcomplicate health, the science behind why “simple works,” and how the Alloy Personal Training approach mirrors what leading longevity experts recommend. They also dive into how mindset, structure, and sustainability fuel lasting change—no matter your age or starting point.

🎧 Tap play now to hear how it’s done.

Key Takeaways

Intro (00:00)

Wes' transformation journey (04:02)

Seeking professional guidance (08:31)

The science of fitness and nutrition (14:43)

Simplifying fitness and nutrition (21:28)

The role of accountability and consistency (25:46)

The role of strength training on long-term health (27:11)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Attention on Retention

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 19 Mar 2025 11:00:00 +0000

In this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.

They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue relationships before they falter. Rick and Matt also offer insights on system adherence and why trainers going off-script can hurt more than help.

Learn how Alloy creates a concierge-level fitness experience to drive long-term loyalty and success. These retention principles will surely elevate your business.

🎧 Tune in now to learn how to transform good service into an unbeatable competitive edge!

Key Takeaways

Intro (00:00)

Never assume your team knows your value proposition (03:15)

Explain premium service expectations clearly to staff (06:36)

The Starting Point Session builds early trust and clarity (09:46)

Follow up immediately after first sessions and workouts (14:39)

The first 90 days are critical for client buy-in (16:09)

Clients won’t pay for what they don’t use (20:49)

“Run the play” – consistency in delivery is non-negotiable (24:21)

Coaching personality is key for retention (29:47)

Helping people must be your core motivation (34:30)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Redefining Semi-Absentee Ownership

support@legacypodcasting.com (Adam Blankenship, Rick Mayo) — Wed, 12 Mar 2025 11:00:00 +0000

A lot of business owners dream of running their gym without being there all the time. But let’s be real - there’s no such thing as a truly absentee business owner. The good news? You don’t have to be in your gym 24/7 to make it successful. You just need to know what to focus on.

In this episode, Rick Mayo sits down with Adam Blankenship, who recently took over Alloy’s corporate gym operations, to break down exactly how top franchisees, many with zero fitness experience, are thriving.

They reveal the key numbers every gym owner should track daily, the simple habits that keep members engaged, and why taking your own training sessions can tell you more about your business than any report ever could.

They also discuss why structure is the secret weapon of successful franchisees, how to inspect what you expect from your team, and how just four months of all-in effort can set your gym up for long-term success. If you’ve ever wondered what semi-absentee ownership really looks like (and if it’s even possible), tune in to learn more.

Key Takeaways

Intro (00:00)

Discussion on semi-absentee ownership (02:17)

Importance of phone calls and member engagement (04:34)

GWC and daily presence (06:17)

Member experience and core tenets (16:46)

Managing daily and weekly metrics (18:08)

The role of accountability and structure (20:17)

The importance of knowing your numbers (25:28)

The concept of semi-absentee ownership revisited (27:35)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Fit for the Future: Tech & Innovation in Franchising

support@legacypodcasting.com (Parnell Woodard, Rick Mayo) — Wed, 5 Mar 2025 12:00:00 +0000

Just like all other businesses, AI has affected franchising in a great way. If you are still clinging to legacy systems, this episode is a wake-up call!

In this episode, Rick speaks with the founder of the Franchise CTO, Parnell Woodard, about how technology is and will affect franchising.

Parnell is a tech entrepreneur who has built and sold multiple companies specializing in data analytics and digital transformation for franchises. With years of experience in both technology and franchise operations, Parnell shares his thoughts on how AI is reshaping sales, marketing, and customer engagement.

From Agentic AI automating business decisions to the next wave of fitness wearables, Rick and Parnell cover it all. They explain how franchise owners can upgrade outdated systems, leverage AI tools, and create seamless customer experiences.

🔥 Don’t get left behind! Tune in and future-proof your business!

Key Takeaways

Intro (00:00)

Parnell Woodard’s background in tech & franchising (02:09)

The biggest challenges with legacy systems in businesses (07:09)

How businesses should approach digital transformation (10:13)

The explosion of AI in sales, CRM, and marketing (16:48)

Wearables and AI-driven hybrid fitness coaching (22:58)

How AI is reshaping marketing & why CMOS must adapt (26:25)

Parnell’s hilarious karaoke story in Bermuda (29:16)

Additional Resources:

Connect with Parnell Woodard

LinkedIn: https://www.linkedin.com/in/parnellwoodard/

Website: https://thefranchisecto.com/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

From Corporate to CEO: The Entrepreneur’s Journey with Alloy

support@legacypodcasting.com (Chamberlynn Campuzano, Rick Mayo) — Wed, 26 Feb 2025 12:00:00 +0000

In this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.

Chamberlynn shares her personal journey from being an executive assistant to leading a team, learning to delegate, and stepping into a leadership role. Rick and Chamberlynn discuss why imposter syndrome is often just inexperience, how franchisees can avoid common pitfalls, and why personal growth is important for success.

Rick and Chamberlynn also cover:

The differences between corporate jobs and business ownership
Why franchisees must actively work in their businesses before stepping back
The importance of leadership, delegation, and personal growth
How to balance execution with strategic thinking

If you’re considering an Alloy franchise or any form of entrepreneurship, this episode will help you prepare for the mindset shift needed to succeed. Tune in and get the insights you need to confidently step into business ownership!

Key Takeaways

Intro (00:00)

Chamberlynn’s transition from EA to VP of Corporate Operations (01:42)

The challenge of moving from doing to delegating (04:27)

The corporate safety net vs. the reality of business ownership (12:13)

The importance of learning every aspect of the business (15:48)

The psychology of leadership and overcoming imposter syndrome (22:40)

How meetings can actually improve productivity (31:05)

Why owning a business requires active engagement (34:56)

Final thoughts on transitioning successfully (39:43)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Alloy Leveraged Tech to Become a Franchise Powerhouse

support@legacypodcasting.com (Parnell Woodard, Rick Mayo) — Wed, 19 Feb 2025 12:00:00 +0000

In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.

With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.

Rick explains how AI and automation are changing franchising by streamlining operations and improving retention.

He shares tips on how to integrate AI seamlessly in a fitness business and how Alloy keeps franchisees engaged without overwhelming them with tech.

With Alloy having quickly expanded over the past few years, Rick talks about the challenges of this rapid expansion and why simplifying processes is key to franchise success.

🎧 Don’t miss this episode if you’re interested in fitness franchising or the future of AI-driven business models!

Key Takeaways

Intro (00:00)

Rick’s “33-year overnight success” story (03:52)

AI’s role in franchise efficiency (08:14)

Agentic AI’s future impact (12:27)

Tech tools for franchisee onboarding (16:55)

Behavioral change features in Alloy’s consumer app (21:05)

Why franchisee success is the #1 metric (25:08)

Rick’s must-have tech tool (30:38)

“Eating glass” entrepreneurship quote (32:11)

Additional Resources:

Book Mentioned

- The Road Less Stupid

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Ultimate Guide to Getting More Referrals for Your Personal Training Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 12 Feb 2025 12:00:00 +0000

Tired of chasing new leads without seeing results? Let your happiest clients do the work for you.

In this episode, Rick and Matt share how a strong referral system can grow your business. Matt explains how asking for referrals at key moments, maintaining accountability, and building community partnerships lead to more clients.

Rick and Matt also discuss how gamification and measurable systems make referrals a consistent part of business operations.

Learn creative strategies for getting referrals, including workshops, client appreciation events, and pass-along gifts. Plus, hear how rewarding your top advocates can increase engagement and loyalty.

Tune in now and hear how referrals are the best way to get more clients to your business.

Key Takeaways

Intro (00:00)

Referrals as a business growth strategy (02:53)

How to ask for referrals at point-of-sale (05:42)

Pass along gifts to ask for referrals (13:01)

Using accountability sessions as opportunities for referrals (15:21)

Leveraging partnerships with local businesses (17:19)

Using workshops and community events to drive referrals (19:06)

Gamifying referral efforts with staff and clients (30:05)

The value of consistent recognition and rewards (31:54)

Creating measurable referral systems (34:20)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

From Corporate to Entrepreneurship with Kevin Gardenhire

support@legacypodcasting.com (Kevin Gardenhire, Rick Mayo) — Wed, 5 Feb 2025 12:00:00 +0000

In this episode, Rick Mayo chats with Kevin Gardenhire, a dynamic Alloy franchise partner, about his transition from the corporate world to entrepreneurship. Kevin has a fascinating background, he has worked in finance, corporate leadership, and even a stint at Walmart. He’s here to share how he turned those experiences into a thriving fitness franchise business.

Kevin gets honest about the importance of leadership, taking ownership (even when things go sideways), and hiring the right people who get stuff done without excuses.

He also talks about the balance between trusting your gut and leaning on data to make smart business decisions. He also shares some great tips on how to adapt your marketing strategy based on your market because what works in one place might not fly in another.

Kevin opens up about the personal side of entrepreneurship of stepping out of your comfort zone and learning to lead in a way that empowers your team to grow and thrive. Tune in to learn how to lead with confidence and drive growth for your fitness business.

Key Takeaways

Intro (00:00)

Kevin explains his non-linear background and corporate journey (02:44)

Why Kevin chose Alloy over other franchise opportunities (06:19)

Importance of having a strong sales director (12:24)

Key performance metrics for franchise success (14:30)

Transitioning from corporate to entrepreneurship and overcoming fear (18:49)

Kevin’s leadership style (21:42)

Maintaining strong communication with his director (29:49)

Empowering employees to make decisions and learn from mistakes (34:26)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Key Traits of Successful Fitness Studio Owners w/ Mike Arce

support@legacypodcasting.com (Mike Arce, Rick Mayo) — Wed, 22 Jan 2025 12:00:00 +0000

Are distractions keeping you from growing your fitness business? In this episode, Rick speaks with fitness industry expert Mike Arce about what makes a successful studio owner. Mike works with more than 60 brands at the franchisee level and is also personally invested in multiple Alloy locations.

Mike is the founder of Loud Rumor, a company dedicated to helping gym owners thrive. He shares his journey from fitness coach to entrepreneur and why he chose Alloy Franchise for its scalability, low startup costs, and high margins.

Rick and Mike explore the strategies that successful fitness franchise owners use to stay focused, grow their revenue, and lead their teams effectively.

He also reveals actionable insights on crafting strategic plans, maintaining focus, and training gym managers to drive growth.

Tune in to learn more about the traits of successful studio owners and the systems they use to keep winning.

Key Takeaways

Intro (00:00)

Loud Rumor and its Purpose (03:40)

Success traits of studio owners (09:34)

Why he chose Alloy (09:50)

Gym owner focus and strategic planning (22:58)

Final thoughts and future plans (34:05)

Additional Resources:

Connect with Mike Arce

- Loud Rumor – Coaching and masterminds for gym owners

- Instagram

- Built to Sell by John Warrillow – Recommended book on business structuring

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Record-Breaking Presales with Ken Campbell

support@legacypodcasting.com (Ken Campbell, Rick Mayo) — Wed, 15 Jan 2025 12:00:00 +0000

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location.

He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business.

Rick and Ken discussed the service-first approach, the keys to leadership in semi-absentee ownership, and the lessons he learned from an unprecedented presale sprint.

Ken also talks about the importance of understanding customer motivations and building a culture of trust and consistency in his team.

Tune in now and get inspired by Ken’s success story!

Key Takeaways

Intro (00:00)

Ken Campbell's background (02:20)

Transition to Alloy Franchise (04:23)

Understanding the Alloy Business Model (06:25)

Service-oriented approach to business (07:33)

Advice for semi-absentee owners (10:31)

Presale success and challenges (19:57)

Location selection and future plans (26:33)

Future plans for multiple locations (28:52)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

300 Strong: 3 Key Lessons from Growing Alloy Personal Training

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 1 Jan 2025 12:00:00 +0000

Building a successful franchise system is no easy feat. As Rick and Matt share in this episode, scaling a franchise requires more than just ambition—it demands intentionality, focus, and a deep commitment to the people at the heart of the business.

Reflecting on the HUGE milestone of awarding 300 franchises, Rick and Matt discuss 3 factors that have driven Alloy's growth and sustained success.

The backbone of any successful franchise is the franchisee. As Rick aptly states, "The strength of the franchise is the health of the franchisee." A thriving franchise system isn’t just about selling locations but ensuring franchisees are profitable and supported every step of the way.

This people-first philosophy permeates Alloy’s operations. Whether it's making time for one-on-one calls, providing tailored coaching, or building relational connections.

Franchising isn’t easy, but with the right mindset and principles, it can be incredibly rewarding.

Tune in to hear the 3 key lessons from awarding 300 locations and what’s next for Alloy Personal Training Franchise.

Key Takeaways

Intro (00:00)

Celebrating 300th franchise award (03:53)

Observations on franchising (08:03)

It’s all about people (08:21)

The importance of "Why" in franchising (20:41)

Keeping the main thing the main thing (20:53)

Gratitude and future goals (27:25)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

From the Gridiron to Entrepreneurship: NFL Star Tackles Alloy Personal Training

support@legacypodcasting.com (Matt LaCosse, Rick Mayo) — Wed, 25 Dec 2024 12:00:00 +0000

In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising.

Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training.

Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about leadership, adaptability, and the importance of doing your job well.

Learn how Matt applies NFL-level work ethic and people skills to build a standout fitness business, why he values hiring slowly and creating a strong team culture, and why “staying uncomfortable” keeps him ahead in business.

🎧 Don’t miss it - tune in to hear Matt’s playbook for success—both on and off the field!

Key Takeaways

Intro (00:00)

Matt’s NFL Career Journey (01:32)

Leadership Lessons from Tom Coughlin and Bill Belichick (06:27)

Transitioning to Real Estate and Franchising (10:41)

Why Matt Chose Alloy Despite Saying “No” to Fitness (14:27)

“Stay Uncomfortable” Philosophy for Growth (16:26)

Secrets to Pre-Sale Success: Consistency and Connection (23:05)

Building the Right Team and Culture (24:53)

Importance of Leadership in Franchising (27:04)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Fit Finances: Small Business Strategies for Success

support@legacypodcasting.com (Rachel Blair, Rick Mayo) — Wed, 18 Dec 2024 12:00:00 +0000

Accounting can feel intimidating, especially if numbers aren’t your thing. But while running a business, numbers don’t lie. They tell you exactly how fit your business is.

In this episode, Rick Mayo welcomes Rachel Blair, Alloy HQ’s Manager of Finance, to discuss how understanding your finances is critical to running a successful fitness franchise. Rachel, with over 23 years of experience across industries and a background in aviation and music, brings a refreshing perspective to accounting.

Rick and Rachel break down the simplicity of financial management in Alloy franchises, touching on profit and loss statements, balance sheets, and how to avoid common mistakes like miscategorized expenses. Rachel shares tips on budgeting and forecasting to ensure your business stays profitable and scalable.

You’ll also get a behind-the-scenes look at how Alloy supports its franchisees with tools like ProfitKeeper, making finances less intimidating.

Don’t let your finances run you—listen now to learn how to run them instead!

Key Takeaways

Introducing Rachel Blair and her unique background (00:00)

Profit and loss vs. balance sheets explained (04:20)

Importance of monthly financial tracking (07:56)

Why Alloy’s cash-based service model is simple (10:34)

Common mistakes: Misclassified expenses (13:35)

Budgeting and forecasting for business growth (16:47)

Advanced financial strategies for multi-location owners (19:30)

Rachel’s unconventional hobbies (20:57)

Keep your books clean (25:17)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Scaling Success: The Power of Marginal Gains in Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 11 Dec 2024 12:00:00 +0000

In 2002, the British Cycling Team was a disaster. For 76 years, they had won a single Olympic gold medal. The culture was poor, the infrastructure was lacking, and the team was stuck in a cycle of underperformance.

But then something changed. The team hired Dave Brailsford, who took a radical approach—he focused on making small, incremental improvements across every area.

They didn’t just improve the riders’ physical performance; they looked at the bikes, the nutrition, the way they traveled, and even the sheets they slept on. The goal wasn’t to make one big change but to improve everything, just a little, every day.

The results? Well, the British Cycling Team went on to dominate the Olympics and become a powerhouse in the cycling world. And it wasn’t a fluke. The same principles they applied in cycling can be applied to any business, including yours.

What if we started improving everything from the way we interact with clients to the way we manage our business finances or design our fitness programs?

That’s exactly what Rick and Matt discuss in this episode. They highlight how small changes in every aspect of your business can have a compounding effect that leads to long-term success.

Tune in to hear more!

Key Takeaways

Intro (00:00)

British cycling team's transformation (01:35)

Business lessons from British Cycling (04:29)

Holistic approach to success (11:31)

Innovation and simplification (16:54)

Trust the process (20:27)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

34 Years of Lessons

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 27 Nov 2024 12:00:00 +0000

Running a fitness business can feel like an endless game. You are riding high on some days, while on others, you're fumbling at every turn.

After 34 years in the fitness industry, Rick has seen it all—from triumphs to missteps and everything in between.

If there's one thing he has learned, it's this: business success isn't about perfection. It's about adapting, staying consistent, and keeping focus where it matters most.

Today, he is joined by Matt to share some of the biggest myths and truths he has uncovered through decades of trial and error.

So, what’s the takeaway for you? Whether you’re managing a team, running a gym, or launching your next big idea, remember this: keep it simple, stay consistent, and never stop learning. And most importantly, give yourself grace when things don’t go as planned. It’s all part of the game.

Tune in to hear Rick's top lessons for thriving in the fitness business—and life.

Key Takeaways

Intro (00:00)

Business is like a game; adaptability is crucial (01:16)

Three myths debunked (04:12)

Trust is the currency of modern business (21:49)

Consistency outshines sporadic brilliance (26:30)

Disrupt, don't innovate (30:51)

Emotional resilience is essential (34:55)

Emotional reactions often undermine business focus (38:09)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Powerful Benefits of Owning a Franchise

support@legacypodcasting.com (Cary Tober, Rick Mayo) — Wed, 20 Nov 2024 12:00:00 +0000

Are you ready to be in business for yourself but not by yourself? Franchising might be the perfect fit for you. In this episode, Rick sits down with Cary Tober, VP of franchise development for the REP'M group. Cary explains why he believes that franchising is the ideal vehicle for private business ownership.

Cary and Rick discuss how franchising is a unique model that lets individuals experience the benefits of business ownership without the risks of starting from scratch. Cary explains the significance of choosing franchises that align with strong unit economics and supportive leadership.

His own career—from starting as a DJ at 13 to overseeing multiple franchise brands—illustrates how franchising can build both personal and financial growth.

You will gain insight into what makes a good franchisee, what qualities franchisors look for, and how franchising can lead to long-term success. Tune in to learn why franchising might be your path to entrepreneurial freedom.

Key Takeaways

Intro (00:00)

Entrepreneurship and franchising (02:56)

Career progression in franchising (06:11)

The appeal of franchising (8:34)

Criteria for a good franchise (8:59)

Characteristics of a good franchisee (12:49)

The role of humility and leadership (19:27)

Additional Resources:

- Rep’M Group - https://repmgroup.com/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Unlocking Success: How ChatGPT Elevates Your Fitness Business

support@legacypodcasting.com (Dr. Ted Vickey, Rick Mayo) — Wed, 13 Nov 2024 12:00:00 +0000

Imagine if you had a secret weapon that could take on the routine tasks of your fitness business, freeing you up to do what you love most.

That's exactly what Rick Mayo and Ted Vickey dive into in this episode. Ted, a professor and AI expert with a fascinating career from the White House to consulting for tech giants, reveals how AI can be your best business partner.

Things such as generating tailored workouts and handling marketing content are some of the routine tasks AI will take off your plate.

Ted explains how AI tools like ChatGPT can keep your clients engaged without compromising the personal touch they crave.

This isn't about robots taking over the gym. Instead, Ted shares how AI can handle everything from emails to custom social media posts, letting you spend less time on paperwork and more time building real connections.

Whether you're new to AI or already dabbling, this episode contains tips that could change your business. Listen in and see how AI can make your work easier and more impactful!

Key Takeaways

Intro (00:00)

Ted’s background, including work at the White House (01:16)

Ted's new book on AI for fitness professionals (09:11)

AI for content creation and social media (13:01)

Ted discusses AI's role in online personal training (15:50)

AI use in client communication and complaint management (22:49)

How AI can help streamline marketing and email outreach (25:14)

AI in academia and its impact on education (29:24)

Future AI applications in fitness and augmented reality (30:14)

Additional Resources:

The Fitness Professionals Guide to ChatGPT by Dr. Ted Vickey: https://www.amazon.com/Fitness-Professionals-Guide-ChatGPT/dp/B0DBTVBWT1

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Five Temptations of a CEO

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 6 Nov 2024 12:00:00 +0000

What does it really mean to be a great leader? In this episode, Rick Mayo and Suzanne Robb take a fresh look at The Five Temptations of a CEO by Patrick Lencioni, and you might be surprised by what’s holding most leaders back.

Leadership is less about maintaining appearances and more about building real trust. Rick and Suzanne tackle the traps that leaders at all levels fall into—like prioritizing status over results and avoiding accountability for popularity's sake.

But they don’t just outline these temptations; they share actionable steps for creating a culture of clarity, accountability, and authentic success.

Don’t miss this episode! Listen now and learn how to become the leader you’ve always wanted to be.

Key Takeaways

Intro (00:00)

The Five Temptations of a CEO (02:10)

First temptation: Status over results (03:03)

Second temptation: Popularity over accountability (10:14)

Third temptation: Certainty over clarity (14:32)

Fourth temptation: Harmony over conflict (18:39)

Fifth temptation: Invulnerability over trust (23:41)

Additional Resources:

The Five Temptations of a CEO: https://www.amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Valuate Your Business w/ Micheal O'Koomian

support@legacypodcasting.com (Michael O'Koomian, Rick Mayo) — Wed, 23 Oct 2024 11:00:00 +0000

In this episode, Rick Mayo interviews Michael O'Koomian, founder of MOK Advisors, to talk about the intersection of fitness and finance. Michael has a rare combination of experience, having operated fitness businesses and worked on Wall Street.

He shares his journey from fitness entrepreneurship to advising multimillion-dollar mergers and acquisitions.

The conversation explores how to value and scale businesses, especially in the fitness franchising space. Michael explains how fitness franchisees should think about business valuation as a multiple of EBITDA and provides practical advice for scaling operations and planning an exit.

Michael also discusses key trends in the health and wellness sector, including the rising importance of strength training. The episode closes with advice on future opportunities in the industry and how to grow and exit a fitness business successfully.

Whether you're running a fitness franchise or simply interested in the business side of fitness, this episode is packed with expert advice. Tune in!

Key Takeaways

Intro (00:00)

Emotional eating and personal weight loss journey (03:07)

Transition from corporate consulting to fitness entrepreneurship (10:57)

Combining banking experience with fitness to offer unique business solutions (19:55)

How to value a franchise business using EBITDA multiples (26:54)

The benefits of scalability in fitness franchises like Alloy (32:28)

Opportunities in the fitness sector for growth and acquisition (38:44)

The impact of post-pandemic consumer behavior on boutique fitness (43:22)

Future trends in strength training and fitness investments (48:37)

Additional Resources:

- MOK Advisors: https://www.mokadvisors.com

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Presale Magic with Mike Jewett

support@legacypodcasting.com (Mike Jewett, Rick Mayo) — Wed, 16 Oct 2024 11:00:00 +0000

In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location.

Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale success.

Mike also touches on his strategy for engaging with his local chamber of commerce, attending events, and forming partnerships with local businesses. This helped him build strong relationships and set the foundation for his gym's success.

Mike, a former tech professional, discusses the need to overcome the fear of bothering people with organic marketing approaches.

If you're considering buying a franchise or starting a business, this episode is a goldmine for actionable marketing strategies. Listen in to learn how to build your leads before opening your doors!

Key Takeaways

Intro (00:00)

Mike’s background in tech and transition to franchising (03:10)

Organic marketing through wearing branded gear (08:29)

Joining the local chamber of commerce for networking (14:16)

Building partnerships with other businesses (18:45)

Reaching over 300 leads before pre-sale (26:32)

Mike's long-term plans for growth and expansion (31:10)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Importance of Newsletters with Jay Croft

support@legacypodcasting.com (Jay Croft, Rick Mayo) — Wed, 9 Oct 2024 11:00:00 +0000

The over-50 demographic controls 70% of the nation’s disposable income, yet most fitness marketing targets younger audiences.

Why?

Because we’re used to thinking younger is better. But here’s the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.

In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent newsletter content to your email list is so important.

Rick and Jay break down how fitness businesses can tap into this underserved market by offering personalized fitness programs and maintaining consistent communication through email newsletters and social media.

Jay, with years of experience in journalism and corporate communications, shares how he's helped gyms transform their approach to reach older adults effectively.

Tune in now to change your approach to fitness marketing to over-50s.

Key Takeaways

Intro (00:00)

Jay's transition to fitness marketing for the over-50 demographic (03:27)

Alloy's focus on the underserved over-50 market (07:10)

Importance of consistent communication in marketing (10:36)

Value of email newsletters for gym owners (14:27)

Balancing informative content with promotional messages (17:44)

Relevance of content in email marketing (20:40)

Jay's new role as an essential vendor for Alloy franchisees (23:43)

Alignment between Jay's approach and Alloy's philosophy (27:24)

Benefits of outsourcing email marketing to an expert (30:23)

Additional Resources:

- Prime Fit Content: https://primefitcontent.com/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Keys to Leadership with Jake Mayo

support@legacypodcasting.com (Jake Mayo, Rick Mayo) — Wed, 25 Sep 2024 11:00:00 +0000

In this episode, Rick Mayo sits with his son, Jake Mayo, a Naval Academy graduate and submarine officer. Jake shares invaluable leadership tips learned from his experience in one of the most high-pressure environments—the military's submarine division.

As a submarine officer responsible for critical, life-altering decisions, Jake shares how decisiveness, honesty, and fostering team resilience are key to successful leadership.

He also explains how to build strong team dynamics, even in confined and high-stress settings, drawing clear parallels to leading a business.

The episode covers essential leadership topics such as creating a culture that embraces failure for growth, maintaining professional boundaries while being personable, and the importance of making decisions—even if they’re wrong.

Tune in to discover how lessons from military service can elevate your business leadership.

Key Takeaways

Intro (00:00)

Jake’s background in Naval service (02:36)

Leadership in high-stress environments (05:58)

Managing submarine operations (10:15)

Importance of honesty in leadership (15:30)

Making decisions under pressure (17:52)

Building a resilient team (21:18)

Balancing decisiveness with thoughtfulness (29:28)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Power of Community in Staying Fit and Healthy

support@legacypodcasting.com (Dr. Erin Kinney, Rick Mayo) — Wed, 18 Sep 2024 11:00:00 +0000

In this episode, Rick Mayo shares his 30-year journey in the fitness industry. From running a small gym in Atlanta to building a successful fitness franchise with over 300 locations, Rick reveals how he created a model that brings the benefits of personal training to group settings.

He pinpoints the importance of community and accountability in fitness, particularly for adults aged 45-65, who comprise Alloy's core clientele.

Rick explains the benefits of small group training, which provides affordability, camaraderie, and personalized fitness plans.

He also shares how the COVID-19 pandemic reinforced the need for in-person interaction as clients returned to gyms for social and psychological benefits.

Rick advocates for the broader mental and physical advantages of consistent strength training and the supportive environment Alloy franchise creates.

Tune in!

Key Takeaways

Intro (00:00)

Rick Mayo’s fitness journey and the founding of Alloy (00:48)

The pivot to group training and its benefits (04:12)

Strength training’s importance, especially for aging adults (09:15)

Post-COVID fitness trends and the return to in-person gyms (10:16)

The role of community in fitness success (15:01)

New Alloy locations and cross-promotions (17:05)

Rick’s personal fitness routine and longevity tips (20:34)

Balancing fitness with mental and emotional health (27:39)

The value of setting high goals and moving in that direction (30:53)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

From Fitness Client to Alloy Personal Training Fitness Franchise COO

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 11 Sep 2024 11:00:00 +0000

In this episode, Rick sits down with Alloy's COO and partner, Suzanne Robb, to discuss the details of her history and role with Alloy.

Suzanne shares her personal journey from client to COO and explains the importance of genuine partnerships between the franchise and its franchisees.

She also discusses the importance of complementary leadership styles and the value of continuous learning and adaptation in business.

Suzanne also reveals how Alloy navigated the COVID-19 pandemic and the importance of financial discipline and strategic thinking during tough times.

Rick and Suzanne reflect on the dynamic relationship between visionary leadership and operational integration, showing how their partnership drives Alloy's success.

Tune in to learn more about Alloy’s approach to growing a fitness business, supporting franchisees, and building strong teams. Hit play now!

Key Takeaways

Intro (00:00)

Suzanne's journey to becoming COO (02:53)

The importance of having equity and security as a partner (09:40)

Biggest challenges during COVID-19 (20:34)

Alloy's growth five years in (23:14)

Looking ahead: Suzanne's future vision for the company (24:55)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Understanding Your Fitness Franchise Lease

support@legacypodcasting.com (Jared Breen, Rick Mayo) — Wed, 4 Sep 2024 11:00:00 +0000

Opening a new franchise location is always exciting, but the complexities of commercial leases can be overwhelming.

In this episode, Rick speaks with Alloy VP of Real Estate and Studio Development, Jared Breen, about the main negotiating points of your commercial lease.

Rick and Jared discuss the key financial terms, such as rent abatement and tenant improvement allowances, that can significantly impact the overall cost of opening a franchise.

They also highlight the importance of timing and coordination between securing a lease and obtaining funding, as well as the need for franchisees to be well-prepared financially.

You'll learn about the importance of educating landlords about the franchise's operations to negotiate better lease terms.

Jared shares his experience in reducing the time from franchise signing to opening, benefiting both franchisees and the franchisor.

Listen now to get the inside scoop on how to navigate commercial leases and set your franchise up for success!

Key Takeaways

Intro (00:00)

Lease negotiation strategies (02:16)

The ideal timeframe for lease negotiations (04:38)

Importance of educating landlords about the franchise model (06:41)

Tenant improvement allowances and rent abatement (12:06)

Financial planning and the importance of liquid capital (18:06)

Timing for securing SBA funding in the lease process (22:41)

Coordinating lease signing with funding availability (24:37)

Understanding the broader financial implications of lease terms (27:52)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Follow the Process with Rami Odeh

support@legacypodcasting.com (Rami Odeh, Rick Mayo) — Wed, 28 Aug 2024 11:00:00 +0000

Are you considering investing in a fitness franchise but worried about potential pitfalls?

In this episode, Rick sits down with Alloy zealot Rami Odeh about the importance of following the process as it pertains to business success.

Rami owns six Alloy locations and also works as a franchise consultant. He candidly shares his personal experiences and mistakes he has made from his first Alloy location to now.

He shared his firsthand experiences of what happens when you deviate from the established playbook.

But it’s not all doom and gloom. In this conversation, you’ll learn the exact steps to avoid these pitfalls. From real estate blunders to hiring missteps, you’ll hear real-world examples that can save you time, money, and stress.

Rick and Rami also talk about the importance of community within the franchise system, the value of transparency in performance sharing, and how competitive spirit drives success.

Tune in now to learn how following the proven Alloy playbook will lead to franchise success!

Key Takeaways

Intro (00:00)

Transparency in franchising experiences (03:27)

First challenge: Deviating from Alloy's real estate process (07:06)

Importance of following the franchise playbook (14:13)

Second challenge: Ignoring hiring best practices (17:06)

Third challenge: Taking the foot off the gas after initial success (28:29)

Value of franchise community and performance sharing (35:27)

Pivoting quickly when strategies aren't working (40:22)

Pricing tiers across different markets (44:56)

Follow the play. It’s as simple as that (47:10)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

All Things Alloy Conference with Alejandra Madrid

support@legacypodcasting.com (Alejandra Madrid, Rick Mayo) — Wed, 21 Aug 2024 11:00:00 +0000

In this episode, Rick Mayo speaks with Alejandra Madrid, Alloy's facility and event coordinator, about the hows and whys of hosting a conference.

As the Alloy Franchise continues to grow, conference and event planning will become a huge undertaking that requires meticulous planning and attention to detail.

Already, this year’s conference planning is underway, and Alejandra’s eyes are also set on 2025 and beyond.

She reveals the secrets behind effective planning, from negotiating contracts to managing logistics to make events not just successful but memorable.

Tune in to learn more!

Key Takeaways

Intro (00:00)

Meet Alejandra Madrid (02:17)

What it takes to be an event planner (06:04)

Why you need an event planner (06:30)

2024 Alloy conference (08:01)

What goes into planning a conference (08:57)

Planning future Alloy conferences in advance (14:55)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

4 Styles of Leadership

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 14 Aug 2024 11:00:00 +0000

In franchising, leadership is very important to ensure success. But what makes a good leader? There are many different styles of leadership, and some are more effective than others.

In this episode, Rick and Matt discuss the four types of leadership styles: abdicator, dominator, protector, and liberator.

They analyze how each style affects franchise operations and team dynamics.

It’s important to strike the right balance between challenging employees and providing them with the necessary support and resources to succeed.

This makes the "liberator" style, which combines high challenge with high support, the most effective approach for fostering a positive and productive work environment in a franchise.

Tune in to learn more!

Key Takeaways

Intro (00:00)

The 4 leadership styles (02:30)

Abdicator: Low challenge, low support leadership (05:00)

Dominator: High challenge, low support leadership (07:15)

Protector: Low challenge, high support leadership (09:53)

Liberator: High challenge, high support leadership (12:26)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

This is Why I Invested in an Alloy Franchise - Jake Rosenthal

support@legacypodcasting.com (Jake Rosenthal, Rick Mayo) — Wed, 7 Aug 2024 11:00:00 +0000

As the demand for fitness solutions continues to rise, investing in a fitness franchise presents an attractive opportunity for aspiring entrepreneurs.

Today, Rick interviews Jake Rosenthal, a successful investor and entrepreneur who recently became an Alloy franchisee in San Diego.

Jake shares his journey from tech sales to diverse investments in real estate and Bitcoin and explains why he chose alloy as his next big venture.

Jake has a unique investment strategy, combining cash flow from his alloy franchise with his bullish outlook on Bitcoin.

But more importantly, he believes purpose-driven businesses are crucial for long-term success and fulfillment.

Tune in now to hear his unique story and his big plans of owning multiple Alloy locations.

Key Takeaways

Intro (0:00)

Jake's background in tech sales and real estate investments (03:26)

Current real estate portfolio and short-term rentals (08:26)

Jake's bullish perspective on Bitcoin (10:55)

Reasons for choosing Alloy franchise (16:19)

Five-year plan for Alloy franchise and personal goals (20:20)

Importance of purpose in business ventures (23:19)

Additional Resources:

- Life On Your Terms Podcast with Jake Rosenthal Podcast

- Jake’s Instagram

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Stop Losing Clients Before They Even Walk Into Your Gym [REPLAY]

support@legacypodcasting.com (Jared Breen, Rick Mayo) — Wed, 31 Jul 2024 11:00:00 +0000

Are you losing potential clients before they even step foot in your gym?

In this episode, Rick and Jared discuss the often-overlooked aspects of client acquisition: phone scripts and gym tours.

From the moment you answer the phone to the final handshake of a tour, every interaction is an opportunity to showcase your gym's value and ultimately nudge the prospect into a client.

Learn why enthusiasm is your secret weapon, discover the power of assumptive language, and find out how to "sell the smile, not the braces" in the fitness world.

Rick and Jared also cover strategies for handling walk-ins during busy times and the importance of stress-testing your protocols.

Having done it for many years and seen what works, Rick and Jared give gym owners actionable tips that will maximize their marketing dollars. Tune in!

"If your phone scripts and your tour of the club are not on point, you're literally throwing money away." Rick Mayo

Key Takeaways

Intro (00:00)

How a good phone conversation with a prospect goes like (01:56)

Stand up and smile while answering the phone… seriously (02:51)

Don't talk incessantly..... flip the script and ask these questions (03:56)

Never sell the process; sell this instead (08:48)

How to conduct the best tour of your facility (14:54)

How to ensure your prospects book a starting point session all the time (21:41)

How trainers should handle walk-ins (22:51)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

10 Stoic Tenets That Will Improve Your Business [REPLAY]

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 24 Jul 2024 11:00:00 +0000

The ancient philosophy of Stoicism has long been recognized for its timeless wisdom and practical insights that remain highly relevant today, even in the modern business world.

In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.

His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.

If you want to keep succeeding in business, you have to continually develop yourself first, which is what stoicism is all about.

Tune in for 10 tenets from Aurelius that hopefully will help you improve your business and life.

Key Takeaways

Intro (00:00)

Focus on what you can control (05:57)

You can’t learn what you think you already know (09:12)

Be tolerant of others and strict with yourself (11:20)

Associate only with people who improve you (13:50)

The greatest remedy for anger is delay (16:35)

Never be heard complaining even to yourself (18:08)

Think progress, not perfection (20:37)

The obstacle is the way (22:43)

Don’t be ashamed of needing help (27:07)

Build a life you don’t need an escape from (29:39)

Additional Resources:

- The Daily Stoic

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Lessons Learned from Opening 50 Alloy Personal Training Locations

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 17 Jul 2024 11:00:00 +0000

We recently celebrated the huge milestone of opening 50 Alloy Personal Training clubs. Having these up and running is a big achievement for us as we shoot for 100 open at the end of the year. We have already awarded 274 franchises.

In this episode, Rick and Suzanne reflect on the lessons picked along the way up to this point.

One of the lessons from the open franchises is the importance of leadership. We've seen that the top 30% of performers in our franchise are those who excel in leadership.

This involves attracting, hiring, and leading the right group of people and leaning into the business when needed. Leadership is important because fitness is a people-facing business, and the ability to lead effectively can make or break your success.

We've also learned that the owners who are willing to lean in and take an active role in their business tend to do better. This commitment to their business trickles down to their teams.

Listen in for some of the lessons we have picked as we continue to grow and thrive.

Key Takeaways

Intro (00:00)

Leadership is key to franchise success. (02:37)

Balancing support for franchisees (08:19)

Scaling the corporate team (17:42)

Maintaining company culture as the team grows (25:07)

Cultivating a relational approach in franchise partnerships (29:55)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

7 Questions for Matt Helland

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 10 Jul 2024 11:00:00 +0000

In this episode, Rick asks Matt 7 questions about why he does what he does and what he says are the keys to success for franchisees.

Matt is Alloy’s VP of Studio Operations and the main franchise business coach.

These questions reveal the core of what drives Matt in his role, the challenges he faces, and his strategic insights into fostering successful franchisees.

Matt's biggest challenge working with franchisees is getting them to focus on the core processes and operations of the business rather than getting distracted by secondary issues or things outside of their control.

He finds it's easier for franchisees to try to generate more leads than to have tough conversations and look inward at their own processes and retention.

If Matt could give franchisees one piece of advice, it would be to take a true interest in their actual teams and the communities they serve.

He believes franchisees need to be actively involved in their business and understand what's happening with their team and members in order to have a real pulse on the business.

Tune in to hear Matt’s perspective on what it takes to succeed in a franchise business.

Key Takeaways

Intro (00:00)

Matt’s background (00:25)

Importance of consistency in franchising (04:07)

Biggest challenges in franchising (05:19)

Focus on main business processes (06:14)

Teaching and training effectiveness (09:27)

Following Alloy programming (12:14)

Advice for franchisees (15:04)

Future vision for Alloy (16:34)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Lead from Afar with Casey Kelley

support@legacypodcasting.com (Casey Kelley, Rick Mayo) — Wed, 3 Jul 2024 11:00:00 +0000

One of the common questions people looking into buying a fitness franchise have is whether they can run it remotely.

In this episode, Rick is joined by Casey Kelley, who is a consistent top performer in Alloy's franchise system.

He has mastered the art of managing a top-performing gym three hours from home and is here to share some of the lessons he has picked along the way.

To effectively manage a franchise remotely, you'll require a pretty good understanding of key metrics and the ability to make data-driven decisions.

Another important point is building a culture of support within the business hierarchy, where leaders support managers, who in turn support their teams, ensuring clients receive excellent service.

Rick and Casey also discuss the challenges and solutions in hiring the right people, maintaining accountability, and creating opportunities for growth within the business.

Tune in to learn about Casey's strategic vision for scaling his business, his innovative management techniques, and the exciting future he envisions for his franchise.

Key Takeaways

Intro (00:00)

Importance of support culture (02:27)

Casey’s transition from engineering to fitness (06:08)

Managing a business remotely (11:09)

Key metrics and dashboard insights (15:44)

Future growth plans (18:48)

Importance of vision for employee growth (21:29)

Learning and adapting through different business phases (24:04)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Advantages of a Franchise with Mark Fisher

support@legacypodcasting.com (Mark Fisher, Rick Mayo) — Wed, 26 Jun 2024 11:00:00 +0000

Mark Fisher isn’t your ordinary fitness guy; he is an accomplished leader and owner of the successful Mark Fisher Fitness in Midtown Manhattan. He also runs Business for Unicorns, a successful gym owner support system.

With his experience and industry knowledge, he has chosen to add an Alloy Personal Training Franchise to his businesses.

In this episode, he talks with Rick to share his reasons why he bought an Alloy franchise. One of the biggest advantages he points out is the scalability of the model.

Franchises provide a blueprint and a proven system that takes the guesswork out of running a business.

Franchising isn't a magic bullet. It requires dedication to a specific system, which is challenging for fitness entrepreneurs who have successfully run their businesses before.

Tune in to learn more from the rock star himself on the advantages of going the franchise route!

Key Takeaways

Intro (00:00)

The unique culture and branding of Mark Fisher Fitness (06:01)

Business for Unicorns (12:09)

Mark Fisher's decision to join Alloy Personal Training (16:39)

The challenges faced by fitness professionals in a franchise system (20:34)

The importance of operational skills and community in franchising (21:45)

Mark Fisher's personal development journey through franchising (26:25)

Additional Resources

Connect with Mark Fisher

Business with Unicorns: https://businessforunicorns.com/

Mark Fisher’s Gym: https://www.instagram.com/mffclubhouse/?hl=en

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchisee Success Secrets from Fitness Franchise Veteran Cail Morrison

support@legacypodcasting.com (Cail Morrison, Rick Mayo) — Wed, 19 Jun 2024 11:00:00 +0000

Cail Morrison understands a thing or two about the franchising industry. He has been involved in the industry practically all his career in various roles.

His time at Anytime Fitness and later at doggy daycare franchising at Camp Bow Wow provided him with a broad perspective on the franchising industry.

He was responsible for consulting with franchise owners and helping them grow their businesses. During this time, he developed a strong understanding of the industry and the challenges that franchisees face.

He is now involved with Alloy Franchising as a franchise and Franchise Sidekick, focusing on building community-centric businesses.

This episode is valuable for aspiring fitness franchising and anybody who wants to understand how the franchising industry works as a whole. Tune in!

Key Takeaways

Intro (00:00)

Cail's background in fitness and personal training (04:21)

Transition to Anytime Fitness and business growth (07:36)

Experience at Camp Bow Wow (17:01)

Success with Stronger U Nutrition during the Pandemic (19:30)

Choosing Alloy franchise with a focus on trust and experience (26:05)

Perspective on being a franchisee (34:14)

Importance of resilience and continuous effort (42:27)

Future plans and goals (45:10)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Building a Resilient Fitness Franchise

support@legacypodcasting.com (Suzanne Robb, Melissa LeEllen, Jesse Biondi) — Wed, 12 Jun 2024 11:00:00 +0000

We’ve heard Suzanne Robb, the COO here at Alloy Personal Training, talk about operations and other concepts in the business, but in this episode, she shares her journey to get here.

Starting out as a microbiologist, she soon realized that her passion lay elsewhere. Even though the job was intellectually stimulating, she found it socially isolating.

She helped her husband set up a medical practice before joining Alloy, first as a client and eventually as a business partner.

In this episode, she is interviewed by Melissa LeEllen and Jesse Biondi of the Reimagine Success podcast about her journey, the evolution of the Alloy Personal Training Business to the current franchising model and all the lessons in between.

She also shares her rewarding experiences as a respite foster parent. Tune in!

Key Takeaways

Intro (00:00)

Transition from microbiology to business (01:31)

Launching the licensing business (04:56)

Transition to franchising (07:23)

Impact of COVID-19 on the business (09:47)

Resuming franchise awards post-pandemic (12:20)

Building a supportive community (17:23)

Legal challenges in franchising (29:16)

Preparing a business for franchising (36:37)

Celebrating business successes (51:40)

Additional Resources

Connect with Suzanne: LinkedIn

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Suzanne Robb on Leadership and Alloy Franchise Success

support@legacypodcasting.com (Suzanne Robb, Cameron Herold) — Wed, 5 Jun 2024 11:00:00 +0000

In this episode, we get to hear from Alloy’s COO, Suzanne Robb. She was interviewed by Cameron Herold on the Second in Command podcast.

The COOs position is important for the success of any business, and Alloy is no exception. Suzanne works closely with Rick to help Alloy stay true to its core values and main goal. Their complementary skills facilitate strong leadership and a clear division of responsibilities.

So far, Alloy has awarded close to 250 franchise locations. 45 of these are already open. 85 others are in the process of opening. This has been a huge success despite the challenge of launching the franchise just before the pandemic disruption of 2020.

We get to hear from Suzanne on what it takes to grow a fitness franchise from the perspective of the COO. She talks about what it takes to ensure franchisees get all the tools and support needed to succeed.

Tune in for a COO's perspective on building a fast-growing fitness franchise and get to know more about Suzanne Robb!

Key Takeaways

Intro (00:00)

Personal training business model and franchising (01:59)

Franchise sales and support for franchisees (8:48)

Onboarding franchisees with a focus on training and culture alignment (13:43)

Navigating franchisee stages, roles, and responsibilities (17:58)

Entrepreneurship, leadership, and personal growth (22:38)

Additional Resources

Connect with Suzanne: LinkedIn

Connect with Cameron: LinkedIn

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Alloy Became the Fastest-Growing Fitness Franchise

support@legacypodcasting.com (Michael Benso, Rick Mayo) — Wed, 29 May 2024 11:00:00 +0000

The franchise fitness space has so many options, which makes standing out from the pack a challenge.

But Rick built the successful Alloy Personal Training fitness franchise by taking a unique approach, focusing on a niche market with a scalable model and a selective franchisee selection process.

Alloy’s story began with a proven fitness concept that thrived corporately for years. He saw a gap in the market for personalized, small-group training specifically targeting active adults aged 45-65.

This demographic is often underserved by traditional gyms or large group fitness classes.

This focus on quality personalized training over mass classes makes it perfectly scalable and allows us to replicate the success across franchised locations.

Tune in to this episode as Rick is interviewed by Michael Benso of the Sweat Success Podcast on the strategic decisions behind Alloy's franchise success.

Key Takeaways

Intro (00:00)

Importance of aligning individuals with suitable roles (14:43)

Significance of evaluating leadership background in candidates (20:37)

Overview of the franchise process leading to Discovery Day (23:15)

Emphasis on choosing the right partners and following a structured sales process (25:45)

Calculation and optimization of session bookings (34:22)

Balancing membership allocations and operational constraints (35:12)

Importance of accountability in personal training (38:24)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Small Group Personal Training Changed the Game for Alloy

support@legacypodcasting.com (Joe Steele, Rick Mayo) — Wed, 22 May 2024 11:00:00 +0000

In this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur.

He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise.

In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits.

Rick’s business continued to grow and eventually transitioned from one-on-one personal training sessions to small group training. This was the key moment because he could now scale and also offer a better experience to clients.

Fast forward to today, Alloy is a fast-growing franchise with numerous locations opening up. The journey to this point has been challenging but rewarding and Rick reveals it all in this episode.

Tune in to learn of the strategic moves that led to the growth of Alloy and the lessons entrepreneurs can pick from them.

Key Takeaways

Intro (00:00)

Concept of personal training in the early 90s (02:15)

Managing financial and psychological aspects of starting a business (05:50)

Building a team and initial business operations (10:26)

Balancing growth, time management, and financial goals (14:44)

Evolution of marketing strategies over the years (19:50)

Handling competition and staying ahead with innovation (24:17)

Establishing and maintaining the target customer avatar (32:28)

The decision to franchise and its implications (39:24)

Impact of the COVID-19 pandemic on the business (47:10)

Lessons learned and future goals for Alloy (52:32)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Grit & Glory: Entrepreneurial Resilience

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 15 May 2024 11:00:00 +0000

Entrepreneurship isn't always the dream job it's often portrayed to be. Elon Musk famously described it as "staring into the abyss while eating glass."

In this episode, Matt and Rick break down this quote to discuss the real challenges of running a business. You'll learn what the "abyss" and the "glass" represent – the constant awareness of potential failure and the unpleasant tasks that come with leadership.

We discuss why some entrepreneurs struggle: it's not always about having bad ideas, but often an unwillingness to consistently tackle the difficult parts of the job.

We'll also share practical tips to help budding business owners stay motivated and navigate the inevitable "eating glass" moments – like leveraging support systems and focusing on your "why".

If you're ready for a real talk about building your own business, tune in!

Key Takeaways

Intro (00:00)

Dealing with operational issues in entrepreneurship (04:16)

Challenges of switching focus from creative to operational tasks (06:37)

Leadership's role in handling personnel and operational challenges (08:08)

The importance of accountability in management (11:16)

Personnel issues as a core entrepreneurial challenge (13:27)

Balancing entrepreneurial optimism with the reality of tough decisions (15:44)

The impact of avoiding tough conversations on business health (18:17)

Persistent problem-solving and resilience in business (20:10)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Build a Fitness Community That Keeps Clients Coming Back

support@legacypodcasting.com (Jerry Scarlato, Rick Mayo) — Wed, 8 May 2024 11:00:00 +0000

The fitness industry is often obsessed with member acquisition, but Alloy Personal Training Franchise stands out with a metric that truly matters: client retention.

Sure, we love seeing new faces walk through our doors, but one measurement of success that stands out is how long they stay a part of our community.

Our average client sticks with us for a remarkable 36 months, and there's a reason for that.

One of these reasons is that we intentionally keep our studios small to make it really personal training, not just in name.

This means the trainers know more than just the client’s fitness goals—they will know much more about the clients, which helps foster real friendships between members, turning sessions into something to look forward to, not dread.

Accountability is way more powerful when it comes from other members. This kind of community makes consistency a whole lot easier (and more fun!).

Building this type of gym culture isn't a quick fix. It takes a relentless focus on the member's experiences. But the results are powerful: loyal clients who become your best advocates, reduced churn, and the satisfaction of knowing your gym truly makes a difference in people's lives.

Tune in to this episode to learn more.

Key Takeaways

Intro (00:00)

Insights on fitness industry evolution and personal training's role (03:12)

Discussion on client retention and personalized training advantages (06:34)

Economic analysis of personal training costs (10:22)

Impact of a personalized approach on long-term client engagement (15:39)

Comparisons between group and personal training retention rates (18:00)

Details on session structure and customer interaction (22:52)

Importance of community and client connection in fitness settings (27:19)

Strategies for ensuring high client retention and satisfaction (34:19)

Additional Resources

Follow Jerry Scarlato

- Instagram: https://www.instagram.com/jerryscarlato/

- YouTube: https://www.youtube.com/@jerryscarlato

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Accountability Matters: The Heart of Care

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 1 May 2024 11:00:00 +0000

Picture a franchise where everyone cares deeply about meeting standards, teams are motivated, and businesses flourish.

The secret ingredient? Accountability.

In this episode, Matt and Rick discuss accountability as the highest form of care. Sincere Candor is an Alloy core value. We explain how accountability is threaded into an organization and give real-world examples of how it can manifest itself positively or negatively.

When everyone—from investors to front-line coaches—feels accountable, the franchise develops a culture of both care and operational excellence. Accountability is not just about following rules, but about showing care. Everyone within the organization contributes to overall success.

Effective franchises have a clear, top-down accountability structure. Investors hold managers accountable, who in turn hold coaches accountable, ensuring consistency in client quality.

This structure isn't just about metrics, it's about culture. When everyone grasps their responsibilities and strives for high standards, the entire franchise thrives. Commitment to accountability leads to seamless operations, enhanced customer experiences, and ultimately, better retention rates.

So, how do we cultivate this accountability?

Tune in to this episode to learn more.

Key Takeaways

Intro (00:00)

Importance of accountability in business (00:35)

Accountability as a form of care (05:22)

Structure from investors to coaches (10:18)

Impact on franchise quality (15:47)

Enhancing operational success (20:56)

Benefits on retention rates (25:30)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The "Why's" of Alloy Programming

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 24 Apr 2024 11:00:00 +0000

Consistency in fitness programming isn't just a nice to have; it's the difference between a thriving business and one that's constantly scrambling to please everyone.

In this episode, Rick and Matt discuss the why's of Alloy programming and the importance of sticking to the script.

It might be tempting for trainers to think they can improve things with a few tweaks here and there – a little extra cardio tacked on at the end of a fancy new exercise they just learned.

But here's the thing: when the foundation of your business is inconsistent, things start to crumble.

Think of it like this: your workouts are your product, just like a pizza recipe is to a pizza shop. If people could walk into your gym and receive drastically different experiences depending on their trainer, it breeds confusion and distrust.

Plus, all that stuff trainers try to add is completely unnecessary! Alloy programming is built on solid scientific principles. If you run it with integrity, focusing on proper form and the right intensity, the results speak for themselves.

Think long-term – when your whole team is on the same page, it makes running and scaling your business so much easier and ensures all clients receive the same quality of workout, which is crucial for client retention and business stability.

Tune in to learn more about the ‘whys’ of Alloy programming!

Key Takeaways

Intro (00:00)

Principles of programming for personal training (04:13)

Importance of a standardized approach (08:33)

The business impact of uniform training approaches (11:11)

Creating consistent customer experiences (14:02)

Full-body training vs. body part splits (20:33)

Why gym owners and coaches need to follow their programs (23:30)

The importance of following a strategic workout plan for clients (26:50)

Additional Resources

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Experience Matters: Navigating Consistent Customer Excellence

support@legacypodcasting.com (Rick Mayo) — Wed, 17 Apr 2024 11:00:00 +0000

We all strive for those 'wow' moments for our clients – you know, the experiences that make them leave feeling impressed and raving about your business.

But while the occasional "10 out of 10" is fantastic, did you know that consistency might be even more important?

Sure, it's fantastic when your team occasionally pulls out all the stops for a client. But think about those between times. If a client never knows what to expect from the moment they walk in, even the best workouts can feel disappointing in comparison.

As business owners and trainers in the fitness industry, we sometimes chase those exciting 'extras' - client outings, rewards programs, etc. While valuable, these can't make up for a core experience that wavers wildly between fantastic and mediocre.

Consulting giant McKinsey found that consistent, even just moderately good, customer experiences have huge payoffs:

- 15% reduction in the cost to serve those clients

- 20% higher profit margins

How do you make consistency your thing in a fitness business? Tune in to this episode to find out!

Key Takeaways

Intro (00:00)

Importance of consistent customer experience (01:04)

Financial benefits of consistency (03:15)

Leadership's role in reinforcing consistency (05:42)

Real-life analogy of haircuts to explain consistency (07:30)

Consistency's impact on customer retention (09:26)

Additional Resources:

Jim Collins Books

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Mastering the 3 Keys to Successful Organic Fitness Marketing for Growth

support@legacypodcasting.com (Adam Blankenship, Rick Mayo) — Wed, 10 Apr 2024 11:00:00 +0000

In fitness marketing, it's easy to forget the power of traditional marketing efforts that have driven lasting success and ensured a constant flow of organic leads.

While important, digital marketing should not be the sole focus. Your marketing efforts must be diversified across multiple channels.

In this episode, Rick chats with Alloy franchise business coach Adam Blankenship about 3 key organic marketing strategies. These are simple, critical techniques for improving your organic marketing efforts.

He emphasized that success in organic marketing is an ongoing effort, not just a one-time action. It’s critical for gyms to maintain an active and visible presence in their local areas.

Click and listen to harness the power of effective, persistent organic marketing and drive your gym memberships!

Key Takeaways

Intro (00:00)

Importance of continuous organic marketing (02:09)

Deep dive into flyering and community engagement (03:34)

Strategies for effective referral programs (08:23)

Hosting open houses for community engagement (22:47)

Emphasis on effort and persistence in marketing (29:14)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

3 Pillars of Entrepreneurial Success You Might Be Overlooking

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 3 Apr 2024 11:00:00 +0000

The difference between a struggling entrepreneur and a wildly successful one often lies in unexpected factors.

In this episode, Matt and Rick explain the less obvious yet crucial elements of entrepreneurial success. They emphasize that the keys to unlocking business growth lie in self-reflection, a curated information diet, and prioritizing personal well-being.

Understanding yourself as an entrepreneur is paramount. It's easy to become the bottleneck in your own business. Be ruthlessly honest with yourself to pinpoint where your limitations might be hindering growth.

Additionally, the information you consume matters! Curate the advice and news you take in to stay focused and prevent decision paralysis.

Lastly, your physical and mental health are non-negotiable. As the foundation of your business, your well-being should be a top-line item in your business plan.

If you're ready to take a hard look at your entrepreneurial approach and level up your game, tune in to this episode and learn more about these concepts!

Key Takeaways

Intro (00:00)

The concept of understanding business as a game (03:01)

The importance of self-reflection for entrepreneurs (03:58)

The dangers of chasing new ventures without resolving existing issues (09:45)

Emphasizing the significance of selective information consumption (14:57)

The critical role of personal health in entrepreneurship (21:21)

Summary of key entrepreneurial strategies (25:49)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Director of Training's Playbook

support@legacypodcasting.com (Cian Roche, Rick Mayo) — Wed, 27 Mar 2024 11:00:00 +0000

The Director of Training role is often misunderstood in the fitness industry, but it’s very important in driving success in any fitness facility.

In this episode, Rick speaks with the Director of Training at the Alloy corporate location, Cian Roche. Cian explains the 3 critical skills needed to succeed as the Director and how he maintains a 97% retention rate.

With a background that blends rigorous exercise science training with impactful customer connections, Cian reveals how he steers the flagship Alloy corporate gym to unprecedented success.

He explains the multifaceted responsibilities of a Director of Training, from driving sales and marketing initiatives to fostering client care and retention.

Cian shares his unique approach to leadership and team management, illustrating how building genuine relationships within the gym community leads to remarkable outcomes.

Cian and Rick also explore effective community engagement strategies, the importance of personal touch in client interactions, and tips for nurturing a motivated and cohesive team.

If you're a gym owner who wants to understand the pivotal role of a Director of Training or seek insights on making that critical hire, this episode is a must-listen. Tune in!

Key Takeaways

Intro (00:00)

Cian's educational and professional background (03:08)

Sales and digital lead management (06:27)

Importance of referrals and community engagement (12:13)

Retention strategies through personal care (15:12)

Leadership and team management for consistent client experience (20:38)

The impact of customer service and feedback on training quality (24:02)

Building a community through events and social gatherings (27:48)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Should You Franchise Your Business?

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 20 Mar 2024 11:00:00 +0000

Have you ever considered taking your successful business and expanding it into a franchise?

While the idea is exciting, it's important to understand the complexities involved.

In this episode, Rick chats with Suzanne Robb about whether or not someone should franchise their business. We reveal the realities of formulating, marketing, and running a successful franchise business.

They highlight the significant investment of time, money, and emotional energy that goes into franchising.

It's important to thoroughly understand your market, build robust support systems for franchisees, and ensure rock-solid operational processes are in place.

One key takeaway from the episode is that the focus of franchising shifts from the success of your individual business to the success of your franchisees.

Your entire model needs to be designed to support and empower them for a mutually beneficial relationship.

If you are considering franchising, be sure to listen to the full episode to get a glimpse of what it takes!

Key Takeaways

Intro (00:00)

Understanding franchising complexities (02:15)

The necessity of market research (06:13)

Financial challenges in franchising (10:55)

Operational processes for success (14:41)

The journey to royalty sufficiency (21:35)

The emotional aspects of franchising (25:14)

Final advice: Have a sense of humor (27:40)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Increase Your Show Rate

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 13 Mar 2024 11:00:00 +0000

Are no-shows plaguing your personal training consultations? You probably think the solution lies in technology, but a human touch makes all the difference.

In this episode, Rick and Matt explain how ditching automated booking systems for personalized interactions can dramatically improve your show rates and transform your business.

While convenient, automated booking systems lack the personal connection that fosters commitment. They treat potential clients as transactions, not individuals. This disconnect can lead to a lack of urgency and, ultimately, missed appointments.

By engaging with potential clients directly, you can:

- Create urgency

- Follow up with care

- Build rapport early on

By using the power of personal connection, you can not only increase your show rates but also lay the foundation for long-term client relationships, ultimately leading to a thriving personal training business.

Tune in to the full episode and learn some strategies to increase show rates and turn those leads into loyal clients.

Key Takeaways

Intro (00:00)

Book rate vs. Show rate (01:46)

Automated vs. Personalized booking (05:39)

Personal touch in the booking process (10:13)

Creating urgency and engagement (12:44)

Follow-up mechanisms for increased show rate (24:02)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Unlocking Potential: The Power of Personality Assessments in Hiring w/ Chuck Russell

support@legacypodcasting.com (Chuck Russell, Rick Mayo) — Wed, 6 Mar 2024 12:00:00 +0000

Many businesses face the ongoing challenge of finding the right person to fill specific roles within their teams. Accurately evaluating a candidate's skills and ability to execute the unique responsibilities of a position is essential but often tricky.

In this episode, Rick speaks with Chuck Russell, the founder of BestWork Data. Chuck explains the value of a scientific process in evaluating the ability of candidates to perform the specific tasks of a certain role in a company.

With a rich background in management consulting and a revolutionary approach to personality assessments, Russell explains why you need to make data-driven hiring decisions that match the job's demands with an individual's hardwired traits.

We debunk common myths about personal development and explore how understanding inherent traits can lead to better job performance and satisfaction.

Plus, learn about the critical role of "coachability" in evaluating potential hires.

Best Work Data is the exclusive provider of screening for Alloy Personal Training, and Chuck explains the why behind his particular screen and why it's so relevant in the hiring process.

Enjoy!

Key Takeaways

Intro (00:00)

Importance of personality assessment in the hiring process (02:51)

BestWork Data and its foundations in behavioral science (07:20)

Differentiating between qualitative and quantitative assessments (13:19)

Matching individuals with specific roles and responsibilities (15:10)

Customizing interview questions based on assessment results (24:08)

Dealing with people faking good (33:28)

Additional Resources:

Learn more about BestWork Data: bestworkdata.com

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

3 Keys to Successful Digital Marketing with Ben Stocks

support@legacypodcasting.com (Ben Stocks, Rick Mayo) — Wed, 28 Feb 2024 12:00:00 +0000

Ready to attract more fitness clients and boost your gym's membership?

Look no further than the power of digital marketing! In this episode, Ben Stocks from KISS Marketing, a digital advertising expert specializing in the fitness industry, drops some gems on how to make your marketing resonate and convert.

With firsthand experience from running his own gym to helping gyms nationwide thrive, Ben shares his wealth of knowledge on crafting offers that truly attract and convert data into actionable strategies.

We'll explore everything from the importance of adapting your marketing approach to the nuances of creating content that supports your paid campaigns.

Don't miss out on learning how to refine your digital marketing strategy to not only reach but exceed your business goals. Tune in now!

Key Takeaways

Intro (00:00)

Ben's background and transition from gym owner to marketing expert (00:32)

The first key to successful digital marketing (05:27)

Data interpretation in digital marketing (17:28)

Solving the right problem the right way in advertising (25:55)

The effect of organic content on paid advertising success (33:12)

Final thoughts (38:20)

Additional Resources:

- Unlock A FREE VIP Marketing Strategy Call For Your Gym: https://kissmarketing.net/alloy

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Why Your Daily Behaviors Matter More Than Your Goals

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 21 Feb 2024 12:00:00 +0000

Tired of setting goals that only end up collecting dust? This episode might just change your perspective and approach towards success.

Rick sits down with Alloy COO Suzanne Robb to discuss the merits of goal setting and why behavior change and systems might be a better approach.

With decades of experience in the fitness industry, Rick shares his personal struggle with traditional goal setting, offering a fresh take on focusing on behaviors rather than concrete goals.

Daily habits can lead to success without the need for explicit goals. Whether you're looking to improve your health, finances, or personal relationships, you can achieve your aspirations through adaptable behaviors and robust systems.

Don't miss out on this conversation that could redefine your approach to personal development and success. Click to listen and transform your daily behaviors into the path to your goals!

Key Takeaways

Intro (00:00)

The significance of behaviors over goals (05:51)

Measurement and adaptability of goals (10:49)

The discipline behind successful behaviors (17:12)

Importance of deadline setting in operations (20:24)

Different approaches to achieving goals (23:17)

Changing behaviors to meet personal objectives (25:43)

Adapting or upholding behaviors towards goals (27:02)

Additional Resources:

Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Proven Steps to Running a Successful Gym Business

support@legacypodcasting.com (Vince Gabriele, Rick Mayo) — Wed, 14 Feb 2024 12:00:00 +0000

Feeling trapped in the conventional personal training model?

Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.

Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.

Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too.

Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training’ falls short and the key to limiting small group training for optimal success.

He also shares:

- Two indispensable characteristics of a successful gym owner,

- The core drivers of effective fitness marketing,

- Strategies for gym retention,

- 3 reasons members stay loyal.

Tune in for an inspiring blend of personal anecdotes, savvy business advice, and innovative fitness solutions that promise to elevate your gym's value and client satisfaction.

Key Takeaways

Introduction (00:00)

Rick Mayo's background and entry into the fitness industry (01:40)

The shift from one-on-one to small group personal training (04:47)

The benefits and logistics of the small group model (09:18)

Fitness client retention strategies (21:37)

Marketing strategies for gym growth (31:02)

Rick's personal success principles (41:50)

Ideal candidates for the Alloy Personal Training Franchise (51:27)

Additional Resources:

The Fitness Business University Podcast

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Fitness & Franchise Fusion with Wes Barefoot

support@legacypodcasting.com (Wes Barefoot, Rick Mayo) — Wed, 7 Feb 2024 12:00:00 +0000

What do fitness and franchising have in common?

More than you might think. At first glance, these two worlds seem to exist in separate universes. One is all sweat and spandex, the other suits and spreadsheets. But peel back the layers, and you'll find surprising parallels between building up fitness and building a successful franchise.

Rick is joined by Wes Barefoot, a seasoned consultant at FranChoice and a successful franchise owner, to explore the parallels between these two and the lessons we can draw from them.

Wes shares his personal experiences on how the principles of maintaining fitness – such as consistency, resilience, and adapting to challenges – directly translate into entrepreneurial success.

He draws parallels between the role of a fitness coach and a franchise system. Both provide established frameworks and guidance, enabling individuals to leverage proven structures and expertise for effective goal attainment.

Tune in to this episode for practical advice and the motivation to persist on your own journey towards achieving your personal and professional aspirations.

Click to listen for practical advice and the motivation that will transform how you approach both your fitness journey and your franchise business!

Key Takeaways

Intro (00:00)

The importance of consistency in fitness and business (02:17)

Fitness and nutrition strategies for a busy entrepreneur (05:11)

Mindset shift for fitness success and its parallels to business success (16:46)

Wes’s weekly exercise routine and its impact (22:41)

Key nutritional strategies for effective fitness (29:50)

Protein’s role in fitness and alternatives to whole foods (33:09)

Parallels between fitness discipline and franchising success (35:10)

Additional Resources:

Connect with Wes Barefoot:

- Path to Freedom

- Podcast

- FranChoice

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

{REPLAY} The 7 Core Tenets Of A Great Customer Experience

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 31 Jan 2024 12:00:00 +0000

Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions.

Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience.

The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential, even within the framework of one-on-one training.

Discover effective ways to articulate the benefits of an exercise to your clients. Understand the importance of physical touch in your interactions with clients.

Get insights on addressing clients stuck in their weight loss journey, and learn the appropriate response when a client expresses gratitude at the end of a session. Stay tuned for a wealth of knowledge on these topics and more.

Key Takeaways

Intro (00:00)

Greetings within 10 seconds of entering the front doors, with the name added (1:36)

An effective introduction - two different scenarios (5:23)

Describing the benefits of an exercise through the client’s lens (8:05)

A touch on the arm or a pat on the back (11:37)

Finding a win for each client in every session (13:30)

Holding people accountable; asking them when they’re coming in next (15:58)

Thanking your clients before they leave (18:04)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Alloy Personal Training Became a Fitness Empire

support@legacypodcasting.com (Michael Benso, Rick Mayo) — Wed, 24 Jan 2024 12:00:00 +0000

Ever wondered how a simple gym can transform into a thriving fitness franchise empire?

Listen in as Rick Mayo shares his journey from opening a personal training gym to licensing over 2,500 clubs worldwide to building a fitness franchise empire that everyone is talking about.

Rick is interviewed by Michael Benso of Sweat Success on the transition of the Alloy model from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and evolution of the business, and the perspective of franchisees and trainers.

Rick shared valuable insights on various business strategies like multi-channel marketing, community-based marketing, and developing strong client relationships.

He also discussed the growth trajectory and challenges faced in scaling Alloy, including maintaining culture and adapting to customer needs.

The business model of Alloy allows for low churn and high customer retention. Mayo also shares his future plans for Alloy, aiming for 800 locations by 2030.

Tune in to learn more about what it takes to scale a fitness business and create a lasting impact.

Key Takeaways

Intro (00:00)

The transition from licensing to franchising (00:49)

Marketing strategies for fitness studios (05:46)

Business model and client retention (07:34)

Toughest scaling challenges in scaling Alloy (14:40)

Franchise model benefits and challenges (20:16)

Fitness customer retention strategies (24:21)

Future outlook for Alloy (30:24)

Impact of technology on the fitness industry (44:34)

Advice for potential Alloy franchisees (46:17)

Additional Resources

The Sweat Success Podcast

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Founder's Insight: Your Questions, Our Answers

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 17 Jan 2024 12:00:00 +0000

In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.

Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.

Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training.

The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness.

Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence.

Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer.

Key Takeaways

Intro (00:00)

Hardest lesson in business (02:12)

Advice for new fitness coaches (11:36)

Mentorship learning and personal growth (17:33)

Book recommendations for entrepreneurs and coaches (24:42)

Leadership qualities and traits (35:24)

Additional Resources:

The E-Myth Revisited by Michael E. Gerber Book

Endurance by Alfred Lansing Book

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Mind the Gap, Chase the Gain: Unleashing Potential in Your Business/Life

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 10 Jan 2024 12:00:00 +0000

Have you ever felt like you're stuck on a hamster wheel, constantly striving for a distant goalpost that just keeps moving?

You hustle, you grind, but all you see is the chasm between where you are and where you want to be.

This is the gap, and it's a master at breeding anxiety, dissatisfaction, and that nagging voice whispering, "Not good enough."

The gain is about celebrating the small wins, acknowledging the progress, and cherishing the distance you've covered, not just the distance left to run.

But living in the gain isn't always easy. We're bombarded with social media's highlight reels, constantly reminded of everyone else's conquests. This gap-widening algorithm can make it tempting to slip back into the comparison trap.

So, how do we stay grounded in the gain?

In this episode, Matt and Rick discuss the concepts from the book "The Gap and The Gain" and how to apply them to your business and life.

Key Takeaways

Intro (00:00)

The Gap and The Gain Concept (05:34)

The gap between current success and desired outcomes (08:53)

Reflecting on progress (17:20)

How to acknowledge progress and hard work (18:41)

Looking for wins (21:40)

Self-reflection and personal growth (24:52)

Additional Resources:

- The Gap And The Gain Book: https://gapandgainbook.com/

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Reflect & Resonate: A Year in Review

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 3 Jan 2024 12:00:00 +0000

As we bid farewell to another year, it's a perfect time to reflect on the journey we've had at Alloy Personal Training in 2023.

In this episode, we'll dive into the highlights, lessons learned, and our exciting plans for the upcoming year.

In the past year, Alloy Personal Training has achieved significant milestones. Awarding 145 licenses, with 40 currently open and over 100 in various stages of development.

But it's not just about the numbers. Alloy is also committed to constantly evolving and improving. This year, they've made several changes, including:

✅ Tweaking our presale process to give franchisees more time to get things up and running.

✅ Implementing EOS, a framework that teaches entrepreneurship and helps businesses run smoothly.

✅Adding new equipment and vendor partnerships, like Merrick Health, for affordable telehealth and bloodwork.

✅ Scaling our team to ensure they can adequately support their growing number of franchisees.

Join us as we share insights on growth, challenges, and the constant pursuit of excellence in the fitness franchising world. The commitment to growth and learning is a core aspect of our philosophy, shaping both personal and professional development.

Here's to a new year filled with opportunities, achievements, and continued success for Alloy franchisees and all of you who listen to the podcast!

Key Takeaways

Intro (00:00)

Alloy Franchise Business growth and success (02:25)

Evolving a business model through small adjustments (04:52)

Implementing EOS framework for franchisees (08:45)

Implementing new equipment and software in a fitness franchise (13:35)

Scaling a fitness franchise while maintaining culture (18:00)

170 new franchises in 2024 (21:57)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Navigating Risk and Liability in the Fitness Industry - Insurance Insights with Ken Reinig

support@legacypodcasting.com (Ken Reinig, Brittany Jackman, Rick Mayo) — Wed, 27 Dec 2023 12:00:00 +0000

Insurance can feel like a labyrinth, but our guest on this episode makes it intriguing and fun.

He is one of the few insurance people you would enjoy listening to. He shares some wisdom from his 30 years in the insurance game.

In the fitness business, just like most other businesses, mitigating risks is non-negotiable. Ken and his assistant, Brittany, take us through the intricacies of risk management, emphasizing key points that underscore the need for specialized insurance tailored to the fitness industry.

They recommend a tiered approach, beginning with a general liability policy to meet landlord requirements, moving to a builder's risk policy during construction, and then converting the general liability policy to a completed club policy before the grand opening.

This systematic approach minimizes potential coverage gaps and optimizes protection for each phase of business development.

Tune in to learn more about this approach and risk management in the fitness space.

Key Takeaways

- Intro (00:00)

- Meet Ken Reinig (00:40)

- Risk management in a fitness business (02:53)

- When to engage a risk consultant (06:35)

- A tiered approach to managing risks (07:43)

- Insurance costs and trends (12:41)

Additional Resources:

Contact Ken at:

Website:TheInsuranceGuy.com

Email: ken@TheInsuranceGuy.com

Brittany’s email: brittany@TheInsuranceGuy.com

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Crafting Success: The Art of How, Not Just What

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 20 Dec 2023 12:00:00 +0000

In business, success often hinges on the execution of tasks and operations. While many entrepreneurs focus on the "what" of their responsibilities, the real magic lies in the "how."

Time management, for example, is a perennial struggle for entrepreneurs, especially in the fitness industry, where multiple hats must be worn.

The key is distinguishing between being busy and being productive.

Rather than drowning in data analysis and low-impact tasks, focus on high-leverage activities that move the business forward. Avoid the trap of doing what you like over what's best for the business.

Tune in for more real-world examples in the fitness business and the how behind them.

Key Takeaways

Intro (00:00)

Time management in business (02:43)

Growing the business (06:34)

Community marketing (12:56)

Phone sales (19:04)

Sell the dream, not the process (26:41)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Is Semaglutide a Friend or Foe of the Fitness Industry?

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 13 Dec 2023 12:00:00 +0000

In recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss.

The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution?

In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles.

The key lies in understanding your brand promise. If a brand focuses on holistic fitness, including strength training, semaglutide can be a valuable addition rather than a threat. The importance of lean mass for overall health, metabolism, and longevity cannot be overstated.

For fitness clients who choose to use semaglutide and continue with strength training to mitigate the muscle loss that comes with drastic weight loss, then it is a big benefit.

Whether induced by semaglutide or other methods, rapid weight loss often leads to muscle loss. Mitigating this negative effect through strength training is a solution that complements semaglutide use.

This means that brands such as Alloy, which are dedicated to a strength-first training approach, should actually embrace semaglutide as a valuable tool for their clients.

Tune in to learn more about this new approach to weight loss and how we should view it as fitness professionals.

Key Takeaways

Intro (00:00)

What is a semaglutide (01:51)

Is semaglutide a friend or foe (06:36)

Semaglutide weight loss and its impact on muscle loss (09:23)

Suzanne’s experience with semaglutide (14:44)

Semaglutide and strength training as valuable tools (24:27)

How semaglutide retrains our approach to food (26:25)

Weight loss and muscle loss with a new supplement. (30:00)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Marek Health's Bloodwork Revolutionizes Health for Alloy's Demographic w/ Jessica Raymond

support@legacypodcasting.com (Jessica Raymond, Rick Mayo) — Wed, 6 Dec 2023 12:00:00 +0000

In this episode, Rick speaks with Marek Health provider Jessica Raymond. Jessica explains the importance of regular, detailed bloodwork, how Marek Health operates, and what she sees as the most common health challenges for the Alloy Personal Training client avatar.

At its core, Marek Health offers concierge detailed bloodwork, providing individuals with a proactive and comprehensive view of their health.

This approach goes beyond the conventional disease-focused perspective, offering a lens to health optimization. The process involves getting lab work done at convenient locations in all 50 states.

The process begins with individuals receiving an order for lab work. Once the lab results are in, a health coach like Jessica meticulously analyzes the lab work, focusing on a range of factors from hormones to cardiovascular markers.

For Alloy's target demographic of 45 to 65-year-olds, common health challenges often include fluctuations in testosterone levels, issues related to insulin resistance, and the impact of thyroid health.

By identifying these challenges early through detailed bloodwork, Marek Health aims to empower individuals to take proactive steps toward health optimization.

Marek Health's proactive and detailed bloodwork approach aligns seamlessly with Alloy Personal Training's commitment to helping individuals look good, feel great, and live life to the fullest.

Tune in to learn more!

Key Takeaways

Intro (00:00)

Meet Jessica Raymond (00:38)

What is Marek Health (09:18)

How Marek Health works (12:20)

The value of getting regular bloodwork (21:21)

How Marek Health and Alloy align perfectly (23:53)

Health challenges in the Alloy client avatar (26:31)

Additional Resources:

- Marek Health: https://marekhealth.com/

- Connect with Jessica: https://liv1health.com/

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Kim Daly on What Makes a Great Franchisee

support@legacypodcasting.com (Kim Daly, Rick Mayo) — Wed, 29 Nov 2023 12:00:00 +0000

In this episode, Rick speaks with award-winning franchise consultant Kim Daly about what makes a great franchisee. Kim is the number one franchise consultant in the number one franchise consultant group. Kim is also a keynote speaker and mindset coach.

With over two decades of experience, Kim shares valuable insights into what it takes to succeed in franchising.

A common misconception with franchising is that success is handed to you upon signing the franchise agreement. Nothing can further be from reality.

The truth is true success will ultimately come down from the franchisee's mindset. You are the biggest factor in the financial outcome of your business.

Kim stressed the importance of being open and coachable, particularly for individuals with Type A personalities prevalent among potential franchisees.

While these personalities bring determination and drive, success in a franchise requires humility and a willingness to learn. It requires surrendering the ego, accepting the proven processes of the franchise, and staying open to coaching and guidance.

This is a great episode for both potential and existing franchisees from America’s leading franchise consultant. Tune in!

Key Takeaways

Why Kim is the best franchise consultant (00:37)

What makes a great franchisee (07:26)

You are the biggest factor for the outcome of your business (09:30)

Be open and coachable (15:44)

Competitive drive to succeed (21:45)

Personal development and growth in franchising (26:02)

You can be anything you want (34:49)

Additional Resources:

Connect with Kim Daly:

- Kim Daly TV: @TheDalyCoach

- Website: https://thedalycoach.com/

- Franchise Freedom Book

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Anti-aging Strategies with Rami Odeh

support@legacypodcasting.com (Rami Odeh, Rick Mayo) — Wed, 22 Nov 2023 12:00:00 +0000

In this episode, Rick engaged in an enlightening conversation with Rami Odeh, an Alloy franchisee and executive coach, delving into anti-aging strategies.

The discussion revolved around the significance of detailed bloodwork and hormonal balance and introducing an exciting addition to the Alloy family – the wellness vendor Marek Health.

A fundamental shift in perspective is happening in the health and fitness space, moving away

from merely treating sickness to a proactive approach to health.

The goal, as emphasized by Rick and Rami, is to intervene before health issues escalate, ensuring a longer and healthier life in addition to feeling great and full of energy with day-to-day tasks.

Both Rami and Rick share their experiences with Marek Health, including the fascinating results they have observed after going through their services.

Marek Health is a valuable resource for individuals to obtain a detailed look at what’s happening in their bodies. The Alloy family is pleased to have them as a vendor partner.

Key Takeaways

- Intro (00:00)

- Our vendor partnership with Marek Health (02:48)

- Benefits of addressing hormone levels (15:28)

- Biggest misconceptions around hormone replacement (22:12)

- Side effects of hormone replacement (29:29)

- Rick’s and Rami’s experience and results (34:19)

- The future of healthcare (47:21)

Additional Resources:

- Marek Health: https://marekhealth.com/

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

A Discussion with Gym Supps Founder, Jason DeRose

support@legacypodcasting.com (Jason DeRose, Rick Mayo) — Wed, 15 Nov 2023 12:00:00 +0000

In this episode, Rick interviews Jason DeRose, the founder and CEO of Gym Supps, Alloy's exclusive supplement provider. Jason shares his insights on Gym Supps' origins, unwavering commitment to product quality, and effective supplement sales strategies in a studio setting.

Gym Supps stands out for its dedication to quality control, emphasizing the use of cold-pressed powders and avoiding heat-processing, unlike mass-market brands. Testing products post-processing ensures label accuracy and customer satisfaction.

Jason's key strategy for successful supplement sales is sampling. He stresses that supplements require an engaging introduction to potential customers.

Systematizing the sampling process involves gym staff initiating conversations with clients about the benefits of Gym Supps products.

Tune in now to gain valuable insights into quality supplements and fitness industry sales strategies!

Key Takeaways

- Why Gym Supps? (00:34)

- Quality control and product integrity (07:59)

- Adequate protein intake (12:06)

- 3rd party testing to ensure quality (15:00)

- Best practice to drive supplement sales (16:40)

- Education and client engagement (24:59)

-The Gym Supps product line (27:09)

Additional Resources:

- Contact Jason and his team at https://gymsupps.org/

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

32 Years and Counting

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 8 Nov 2023 12:00:00 +0000

Alloy Personal Training Business recently achieved a rare milestone in the entrepreneurial world. We celebrated our 32nd anniversary!

In this episode, Matt and Rick reflect on the lessons they've learned through the different stages of business.

They frame their insights around the four pillars associated with the 32nd-anniversary gift, lapis lazuli: strength, courage, wisdom, and truth.

Entrepreneurship is not for the faint of heart. It's a self-help journey disguised as a business. As your business grows, your role and responsibilities change, demanding different versions of yourself. This process can be challenging and even painful.

Change often requires leaving behind old habits, characteristics, or comfort zones, which can feel like a loss. The willingness to evolve and invest in oneself is crucial for success. Change is uncomfortable, but it's a necessary part of the entrepreneurial journey.

Tune in as Matt and Rick delve into the wisdom and perspectives of 32 years in business, offering valuable insights for entrepreneurs and business leaders.

Key Takeaways

- Intro (00:00)

- 32 years in business (00:33)

- Pillar 1: Strength (12:41)

- Pillar 2: Courage (21:55)

- Pillar 3: Wisdom (30:08)

- Pillar 4: Truth (37:12)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Importance of Internal Challenges for Clients

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 1 Nov 2023 11:00:00 +0000

In this episode, Matt and Rick discuss the importance of running seasonal internal challenges for Alloy clients. They dive into Alloy's four yearly challenges and a bonus summer challenge, explaining the "whys" and "hows" behind each.

One of the primary reasons Alloy runs seasonal challenges is to keep clients motivated and engaged throughout the year. While many people are initially enthusiastic about their fitness journey, maintaining that enthusiasm can be challenging.

Seasonal challenges, spaced throughout the year, provide clients with something to look forward to, keeping them engaged with their fitness goals. It is also a great retention tool for the business.

These challenges are not just about physical transformation; they also serve as a reminder of the benefits of leading a healthy lifestyle.

Each challenge offers an opportunity to recommit to their fitness journey, even if they've momentarily strayed from their routines.

Tune in to learn of the 4 challenges we do here at Alloy and the bonus challenge and how we do them!

Key Takeaways

- Why we run internal challenges (03:06)

- Resolution Reboot - Kickstarting the year (07:52)

- Spring into Summer - An active twist (12:22)

- How to get clients to participate in challenges (15:53)

- Fall back to Fit - Preparing for the holidays (19:49)

- Project Zero - Defying holiday weight gain (24:15)

- Bonus Challenge: Where's Waldo? - Adventures in Alloy gear (27:40)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The 3 Keys to Successful Phone Sales

support@legacypodcasting.com (Adam Blankenship, Rick Mayo) — Wed, 25 Oct 2023 11:00:00 +0000

Preselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity.

Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful.

The first thing you must do in a call is set the right expectations.

One common pitfall people make in phone sales is immediately diving into providing information when a prospect gets on the line. The key here is to set the stage for the call right from the beginning. Begin by explaining the purpose of the call.

For instance, you can say, "During this call, I will ask you some questions to understand your needs and answer any questions you have. Our goal is to determine if our services align with your goals." Doing this lets you gain the prospect's permission to guide the conversation and establish yourself as an expert.

The aim is to prevent the conversation from becoming transactional, focusing solely on price and services. Instead, you're setting the tone for a value-based conversation, emphasizing the importance of understanding the prospect's specific needs.

Tune in to this episode to hear our exact process to conduct phone sales!

Key Takeaways

- Meet Adam Blankenship (00:00)

- The challenge of preselling through the phone (08:25)

- Setting the right expectations for a call (10:58)

- Find the "why" (16:42)

- How to ask them to join (23:50)

- Overcoming the 3 most common objections (25:12)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

2 Proven Techniques to Effectively Evaluate Personal Trainers In Your Gym

support@legacypodcasting.com (Rick Mayo, Matt Helland) — Wed, 18 Oct 2023 11:00:00 +0000

Evaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability.

Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations.

This proactive approach ensures that small issues don't snowball into significant problems, benefiting both the trainers and the clients.

But how do you evaluate the effectiveness of these trainers, ensuring they are providing the best service to your clients?

In this episode, Rick and Matt uncover two powerful methods for assessing trainers – the Quarterly Review and the Secret Shopper technique.

These strategies offer a fresh perspective on continuous improvement and ensure trainers are consistently delivering an exceptional client experience.

Tune in to the full podcast episode to gain a deeper understanding of these methods and get ready to take your fitness business to new heights.

Your trainers and clients will thank you for it!

Key Takeaways

- Why you need to do quarterly reviews (01:08)

- 4 essential questions during these quarterly reviews (03:07)

- Evaluating trainers by core tenets (11:52)

- The Secret Shopper Technique (12:52)

- How often to secret shop (16:23)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Single Best Organic Marketing Strategy

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 11 Oct 2023 11:00:00 +0000

While digital marketing and advertising have their place in fitness marketing, there's an often overlooked and highly effective organic marketing strategy that can bring in a steady stream of new leads: cross-promotion with local businesses.

It is the single most effective organic marketing strategy known to man for the fitness business.

Unlike paid advertising, organic marketing involves building genuine relationships and engaging with your local community.

Cross-promotion, a form of organic marketing, is all about partnering with local businesses that share a similar customer base.

It's about creating connections with other businesses and potential customers in your area.

It's a win-win strategy that benefits both your fitness business and your partner's business. Here's how it works.

Tune in to this episode for some tips on how to do an effective cross-promotion campaign in your fitness business.

Key Takeaways

- Organic marketing for fitness businesses (03:13)

- Cross-promotion strategies for local businesses (04:32)

- The Three-Pronged approach for cross-promotion (12:00)

- Measurable ROI for cross-promotion (13:26)

- Overcoming apathy for organic marketing (18:40)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Blow it Up! 5 Reasons to Change Your Business Model (REPLAY)

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 4 Oct 2023 11:00:00 +0000

In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!

As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.

Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we talked about the Ugly Baby Syndrome and how it can affect your business?

For example, here at Alloy Personal Training, we changed our business model to small group personal training for the sake of simplicity, scalability, and profitability.

In fact, this change fixed most of the problems we were experiencing with the previous model, such as scheduling, complexity, and high churn rates.

Listen in to learn why you should consider changing your business model to solve your business problems and increase profitability!

Key Takeaways

- Should you change your fitness business model (01:46)

- The Ugly Baby Syndrome (05:43)

- What are the resources needed to drive your model (06:04)

- Are you a marketing business that does fitness on the side? (08:34)

- Know thy numbers (09:30)

- Keep your fitness business model simple (12:03)

- Evaluating the ROI of your model (14:32)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rivers And Ponds - How To Combat Trainer Turnover (REPLAY)

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 27 Sep 2023 11:00:00 +0000

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.

To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career.

This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time.

The opposite is the pond, where employees stick around for a long period of time.

Surprisingly, they both come with their own challenges.

How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Rivers and ponds concept: Short-term and long-term employees (1:15)

- Old is not always gold (3:32)

- Mentorship: A test drive for both the employer and the employee (3:42)

- Starting with the easy part, that often is your training protocols (6:57)

- It’s not a bad idea to ask them how long they plan to stick with you (9:17)

- Helping people grow (11:30)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Why Investing in an Alloy Personal Training Franchise Makes Sense

Wed, 20 Sep 2023 11:00:00 +0000

In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.

Gym World's very own Mark Fisher loves it so much that he bought a franchise.

At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.

Amidst the complexity of some of the concepts in the fitness industry, Alloy Personal Training stands out by keeping its approach refreshingly simple. The simplicity of the model is a critical factor in the success of the business.

This approach has consistently delivered exceptional results, attracting a loyal clientele seeking effective and efficient workout solutions.

Looking ahead, Alloy Personal Training shows promise for further expansion and influence in the fitness industry. With a proven track record of success in a continually growing market, the franchise is well-positioned to tap into the increasing significance of health and wellness in people's lives.

Alloy's dedication to delivering tangible results and fostering a supportive community positions it favorably for continued growth and success.

Key Takeaways

- What is Alloy Personal Training Franchise (05:29)

- Why language matters when selling fitness (09:41)

- How Alloy programming evolved (12:30)

- The only small group training franchise (26:56)

- The unit economic of an Alloy location (32:46)

- The perfect location of an Alloy location (33:59)

- Alloy's marketing strategy (36:21)

- Why brand design and gym layout matters (54:13)

- The ideal Alloy franchisee (1:03:16)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

150 Locations and Counting

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 13 Sep 2023 11:00:00 +0000

In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location.

The journey has been one of growth, learning, and continuous adaptation.

They delve into their reflections on this achievement and the valuable lessons they've picked up along the way.

One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business.

With more locations and a growing community of franchisees and clients, the impact of Alloy Personal Training became more evident.

Hearing success stories from clients who regained their fitness abilities validates the purpose behind Alloy.

The franchise is also providing opportunities for many entrepreneurs and extending its positive influence through investment and business ownership opportunities.

Listen to this episode as Rick and Suzanne dive into this and 2 more important observations from awarding 150 franchise locations!

Key Takeaways

- We crossed 150 Locations! (03:28)

- Why we do what we do (04:38)

- It's always about the people (12:17)

- If you want it done right, do it yourself (15:50)

Additional Resources

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

3 Truths About the Real Estate and Construction Process

support@legacypodcasting.com (Jared Breen, Rick Mayo) — Wed, 6 Sep 2023 11:00:00 +0000

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.

These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.

The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during the initial stages of getting a franchise open often acts as a predictor of its ultimate outcome.

Those franchisees who consistently show up and actively participate in the early phases of real estate and construction tend to achieve greater success once the franchise business gets going.

This early engagement is a foundation upon which relationships are built and maintained. By being present and involved from the outset, stakeholders demonstrate their commitment and dedication to the success of the business.

This not only sets a positive tone for collaboration but also fosters a sense of ownership and accountability.

Tune in to this episode to learn how these real estate and construction truths provide a comprehensive perspective on achieving success.

Key Takeaways

- The importance of early engagement (04:03)

- The concept of autonomy and the impact of choice (09:19)

- Core values as a guiding lens (13:41)

- Managing emotions in running a business (16:26)

- Don't take yourself too seriously (19:01)

Additional Resources:

- Five Wishes of the Dying by Bronnie Ware

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Lessons from Rick Mayo's Fitness Entrepreneurship Journey

support@legacypodcasting.com (Andres Escobar, Rick Mayo) — Wed, 30 Aug 2023 11:00:00 +0000

In a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry.

Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry.

His story encapsulates his evolution from a personal trainer to a business owner, all while inspiring others to pursue their passions despite their fears.

Rick envisions Alloy's future to be 800 franchise locations, creating numerous career opportunities within the fitness industry and delivering returns for franchise investors.

One of the biggest lessons for aspiring entrepreneurs that Rick and Andes emphasize in this episode is the ability to embrace discomfort and self-doubt in their entrepreneurial journeys.

Tune in to this episode to learn from Rick Mayo's experiences as you work to achieve your dreams in the fitness industry.

Key Takeaways

- Get out of your comfort zone (04:31)

- Get comfortable being uncomfortable (07:36)

- Focus on who you are becoming (12:18)

- How to keep moving forward and growing (15:57)

- How to overcome obstacles (26:21)

- What needs to change in the fitness industry (33:13)

- Inhibitors of growth (38:07)

- Rick answers 5 fast questions (41:52)

Additional Resources:

- The Road Less Stupid by Keith Cunningham

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Great and Powerful Bryan O'Rourke

support@legacypodcasting.com (Bryan O'Rourke, Rick Mayo) — Wed, 23 Aug 2023 11:00:00 +0000

In this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry.

Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth.

When it comes to the future of the fitness industry, O'Rourke passionately emphasized a shift towards a more holistic approach, one that encompasses not only physical fitness but also other critical aspects of overall well-being, such as nutrition, sleep, mental health, and stress management.

This all-encompassing perspective speaks to the changing preferences of health-conscious individuals seeking comprehensive solutions that touch every facet of their lives.

O'Rourke noted that fitness businesses that emphasize the delivery of comprehensive services will not only excel but also command premium returns. Alloy Personal Training Franchise is one such concept that is experiencing impressive growth.

Tune in to this episode for more insights on the US economy, AI and technology, and where we're headed in the fitness industry.

Key Takeaways

- Meet Bryan O'Rourke (00:53)

- Rick's and Bryan's Did You Know (03:30)

- The strength of the US economy (08:24)

- AI technology in fitness and wider society (14:36)

- Technology increasing human interaction (17:10)

- Thoughtful adoption of technology (21:27)

- Unlearn to relearn and survive (25:05)

- The future of the fitness industry (27:23)

Additional Resources:

Connect with Bryan O'Rourke

Website: https://www.bryankorourke.com/

LinkedIn: https://www.linkedin.com/in/bryankorourke/

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The Key to Multi-Unit Ownership with Nick Garrity

support@legacypodcasting.com (Nick Garrity, Rick Mayo) — Wed, 16 Aug 2023 11:00:00 +0000

In this episode, Rick sits down with multi-unit Alloy franchisee Nick Garrity to discuss the keys to scaling to multiple Alloy franchise locations. Nick previously worked with the largest Orange Theory franchisee (140 locations) and brings a unique yet simple perspective.

Nick Garrity's insights into multi-unit franchise ownership provide valuable guidance for aspiring franchisees looking to scale their businesses successfully.

In managing multiple franchise locations, few factors wield as much influence over success as the quality of the team behind the operation. Establishing and nurturing a strong team is a key pillar in the success of the business.

A cohesive team shares a common understanding of the franchise's core values and translates them into actions that resonate with customers.

In addition to the team, another issue that Nick underscores is the importance of simplicity. This aligns perfectly with one of Alloy's core values—"keep it simple."

Nick's approach to multi-unit ownership revolves around simplicity. He encourages franchisees to keep the main thing, the main thing—focusing on the core offerings of the business.

Tune in to this episode to learn more about the keys to successful multi-unit franchise ownership.

Key Takeaways

- Meet Nick Garrity (04:04)

- The Alloy avatar client (12:20)

- How to manage multiple franchise facilities (13:55)

- People People People (15:13)

- Keep it simple (16:53)

- Keep the main thing the main thing (20:31)

- Valuable communication within the team (21:54)

- Phases of an Alloy franchise (28:15)

- Leadership lessons for franchisees (38:16)

Additional Resources:

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The Alloy Personal Training Franchise Story

support@legacypodcasting.com (Michael Becker, Rick Mayo) — Wed, 9 Aug 2023 11:00:00 +0000

In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.

One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.

The Alloy model emphasizes personalized training, catering to individual goals, injuries, and preferences. As people increasingly seek tailored fitness experiences, Alloy's unique approach positions them for significant growth in the fitness industry.

The success of Alloy Personal Training Franchise can be attributed to several key factors.

Targeting an underserved customer demographic, catering to individuals aged 45 to 65 with more discretionary income. By offering small-group training in a safe and social environment, Alloy creates a better value proposition than traditional large fitness clubs.

If you're an entrepreneur looking for a turnkey franchise opportunity with a brand, with a proven track record of success and a commitment to changing lives through personalized training, Alloy Personal Training Franchise offers the ideal path to success and impact in the fitness industry.

Key Takeaways

- Rick's health and fitness journey (00:36)

- Scaling Alloy from a single location to a franchise (07:11)

- Customer experience is everything (14:06)

- Revenue and growth numbers (17:02)

- Lessons from scaling a business (20:38)

- Mindset shift required to be successful in business (25:29)

- What Alloys looks for in franchisees (27:20)

- How to fund a franchise business (29:51)

- What drives Alloy's retention rates? (34:14)

Additional Resources

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Where Are We Headed?

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 2 Aug 2023 11:00:00 +0000

In this episode, Rick and Matt outline the vision for the future of the Alloy Training Franchise, detailing how we plan to achieve our dreams while maintaining our core values and commitment to franchisee success.

At Alloy, we understand that rapid growth must go hand-in-hand with unwavering support for our franchisees. As we expand, our top priority is to stay ahead of the curve and be fully equipped to provide assistance to our franchisees as needed.

Rest assured, our goal is to grow with integrity, ensuring that each franchisee receives the guidance and resources required to thrive. We firmly believe that our success lies in the success of our franchise partners.

As we continue on our growth trajectory, questions often arise about whether we will seek external funding or consider selling a portion of the company. While we don't rule out these possibilities, our primary focus is on organic growth and preserving Alloy’s unique culture as we scale rapidly.

Tune in to this episode as Matt and Rick discuss the Alloy goal of 800 locations awarded by 2030.

Rick addresses the ramp to scale and how franchisees will receive proper support, when and if there will be a partial equity sale, and how Alloy plans to keep the current culture intact through these critical phases.

Lastly, what happens if Rick gets hit by a bus :) Enjoy!

Key Takeaways

- Where is Alloy Franchise headed? (03:41)

- Addressing the recent negative press around fitness franchising (06:00)

- Alloy’s plan to support franchisees (09:40)

- Will Alloy ever get sold? (11:42)

- Keeping the culture intact as we scale (14:54)

- What happens if Rick is not there (18:08)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The 5 "Must Do" Nutrition Habits

support@legacypodcasting.com (Rick Mayo, Rami Odeh) — Wed, 26 Jul 2023 11:00:00 +0000

Embarking on a journey toward optimal health and wellness requires more than just following the latest diet trends or fitness fads.

It demands a deeper understanding of the fundamental components that lay the groundwork for success.

In this captivating episode, Rick sits down with Alloy franchisee and corporate wellness coach Rami Odeh to discuss the top five nutrition habits to ensure success.

It all begins with defining your "why," delving into the very core of your motivations, and unleashing the passion that will fuel your journey towards successful nutritional habits.

But that's not all - accountability and tracking become your trusted allies, guiding you on the path of consistency and progress. Say goodbye to the confusion surrounding diet types and macros as Rick and Rami unveil the truth about the mighty calorie and its role in shaping your body's destiny. They also talk about the importance of adequate protein intake and sleep.

So, tune in and delve into the core principles that underpin successful nutrition and valuable insights that can empower and inspire individuals to make lasting positive changes in their lives.

Key Takeaways

- Define Your "Why" (06:36)

- Embrace Accountability and Tracking (15:33)

- Calories Matter More Than Diet Types or Macros (22:10)

- Prioritize Adequate Protein Intake (30:57)

- The Impact of Sleep on Nutrition and fitness goals (38:06)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Single Important Trait of Successful Entrepreneurs

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 19 Jul 2023 11:00:00 +0000

Emotional regulation is a crucial skill that impacts various aspects of our lives, particularly in the realm of business.

While many individuals believe they make rational decisions based on intuition, cognitive science reveals that automatic processes and emotional responses often drive our thinking.

Understanding the two systems at play in our minds—the autopilot system and the intentional system—can help us recognize when to regulate our emotions and employ deliberate reasoning.

By honing this skill, we can make better decisions and navigate challenges more effectively.

In this episode, Rick and Matt explore the cognitive science behind emotional regulation, strategies for developing this skill, and how it can positively influence our entrepreneurial journey.

Let's dive in!

Key Takeaways

- Regulating your emotions around decision-making (06:13)

- Our autopilot response system (08:30)

- Regulate, not repress your emotions (14:27)

- Put our feelings on paper (19:03)

- The 3 big emotions that will affect you in your business (20:43)

- Mitigate fear with logic (23:04)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Fitness & Franchising Can Lead To A Fulfilling Life

support@legacypodcasting.com (Carl Case, Rick Mayo) — Wed, 12 Jul 2023 11:00:00 +0000

Entrepreneurship is often described as a self-help journey disguised as a business.

It requires personal growth, the ability to make difficult decisions, practice delayed gratification, and tackle challenging tasks.

These qualities are closely intertwined with personal development, making them synonymous with the entrepreneurial journey.

In this episode, Rick is interviewed by Carl Case of the Local Business Hacks Podcast on Alloy's journey so far and some of the insights he has picked along the way.

Rick also shares why Alloy's avatar client is the ideal client even during economic downturns or any other uncertain time.

Let's dive in!

Key Takeaways

- How to target the right customer avatar (03:15)

- How Alloy picks franchise locations (07:23)

- Tips for preparing for the upcoming recession (10:31)

- AI uses cases in a fitness business (13:51)

- Why entrepreneurship is a self-help journey disguised as a business (20:38)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Parallels Between Fitness and Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 5 Jul 2023 11:00:00 +0000

In this episode, Matt and Rick discuss the parallels between being fit and being successful in business. Alloy has been helping people succeed in both arenas for over 30 years, and Matt and Rick share the top 3 parallels between the two.

One of the fundamental traits shared by individuals who are fit and successful entrepreneurs is their ability to delay gratification. In the context of fitness, this means understanding that achieving optimal health and fitness requires consistent effort and time.

It is not an overnight process or a quick fix.

Just as you cannot expect to attain a sculpted physique by merely exercising for a few days, success in entrepreneurship demands long-term commitment and hard work.

Fitness enthusiasts recognize that they must invest time and effort into regular exercise, maintaining a balanced diet, and adopting a healthy lifestyle. They understand that the desired results will not manifest instantly but require patience and consistency.

Similarly, entrepreneurs must be willing to invest their time, energy, and resources into their businesses, knowing that success will come over time through strategic planning, consistent action, and continuous learning.

Another significant parallel between fitness and entrepreneurship is the importance of discipline. Both domains demand self-discipline and self-motivation to overcome obstacles and stay on track toward long-term goals.

Whether adhering to a workout routine or consistently implementing business strategies, discipline is crucial for progress.

Tune in to learn more about similarities and the lesson we can draw from them.

Key Takeaways

- The parallel between being fit and running a business (03:59)

- Ability to delay gratification (04:36)

- Discipline to do the work (10:10)

- Logic over feelings (13:20)

- Do the hard things (15:52)

Additional Resources:

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Hiring for Success

support@legacypodcasting.com (Chamberlynn Campuzano, Rick Mayo) — Wed, 28 Jun 2023 11:00:00 +0000

Hiring the right employees is crucial for the success of any organization.

It is crucial to have a well-defined hiring process in place to ensure that you attract and select candidates who have the necessary skills, qualifications, and cultural fit for your company.

In this episode, Rick and Chamberlynn delve into the pivotal role of hiring in the success of Alloy franchisees, shedding light on the critical factors that determine the potential triumph or failure of hires.

They share the key principles and strategies that apply not only to Alloy but also to businesses across the board.

These strategies will help you build an exceptional team that delivers outstanding customer service and propels your business forward.

This episode is a valuable resource for potential franchisees and other entrepreneurs, offering insights through a transparent discussion of Alloy's proven hiring process.

Tune in!

Key Takeaways

- Best practices for hiring step by step (3:33)

- How to set the tone for a great interview (10:01)

- How do you get the right person for the right job? (12:14)

- How do you know if you've found the right person? (16:56)

- How do you know if you're hiring the right person for you? (20:50)

- The importance of having the owner present at every hiring interview (24:15)

- Using the EOS people Analyzer (26:02)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

4 Questions That WiIl Change Your Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 21 Jun 2023 11:00:00 +0000

Asking the right questions is an essential part of business growth and evolution.

The questions and the answers are crucial to regularly assess and reevaluate your strategies to stay ahead of the competition.

By asking the right questions, you can gain valuable insights, challenge your assumptions, and uncover new opportunities for growth and improvement.

In this episode, Matt and Rick discuss four thought-provoking questions every business should ask their customers and themselves. There are specific actions for each question that will help you compound your company's growth.

The first two questions revolve around your unique strengths and weaknesses as perceived by your customers. If asked in the right way, your customers will tell you exactly what you need to focus on to achieve success.

Tune in to learn about these questions and their follow-up actions to grow your business and make a lasting impact in the industry.

Key Takeaways

- What am I doing right? (04:06)

- What's wrong with the industry? (07:35)

- Where do you hang up with people like you? (11:28)

- What other vendors do you depend on? (16:58)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Franchise or Go It Alone?

support@legacypodcasting.com (Rami Odeh, Rick Mayo) — Wed, 7 Jun 2023 11:00:00 +0000

When it comes to opening a fitness facility, aspiring entrepreneurs often face a critical decision: Should they go it alone or opt for a franchise model?

This dilemma is not unique to the fitness industry but is certainly relevant given the ever-growing demand for fitness services.

In this episode, Rick speaks with Alloy franchisee Rami Odeh about the advantages of purchasing an Alloy Personal Training franchise vs. opening your fitness facility. Rami has a unique perspective as he has opened, run, and sold his privately owned facility and is now investing in multiple Alloy franchise locations.

Investing in an Alloy Personal Training franchise can provide a solid foundation for success, leveraging an established brand and a proven business model, comprehensive support, and access to a network of like-minded professionals.

Whether you're a seasoned fitness professional or a budding entrepreneur, exploring the franchise option can be a wise decision to consider when entering the fitness industry.

Tune in to learn of the advantages of an Alloy franchise over opening your own fitness facility.

Key Takeaways

- Established brand and reputation (05:07)

- Buying into a proven business model (07:12)

- Training and support (16:54)

- Marketing and advertising (20:14)

- Economies of scale (32:09)

- Flexibility and autonomy (37:15)

- Expansion opportunities (44:42)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Unveiling the Secrets Behind Alloy Personal Training's Franchise Success

support@legacypodcasting.com (Mike Arce, Rick Mayo) — Wed, 31 May 2023 11:00:00 +0000

In the fitness and personal training world, Alloy Personal Training is quickly emerging as a shining star with its successful franchise model. With more than 100 franchises sold in less than a year, the Alloy model has captured the market's attention.

In this episode, Rick Mayo is interviewed by Mike Arce - Founder & CEO of Loud Rumor.

They delve into the secrets behind Alloy Personal Training's franchise success and explore the key factors contributing to their remarkable achievements.

One of these factors is the Alloy brand promise which has remained unchanged since 1992. In the fitness space, we see many trends based on a piece of equipment, technology, or modality, but here at Alloy, we have kept the same personal training promise all those years, which has helped countless people get into the best shape of their lives.

Tune in to this episode to discover the strategies, insights, and unique approaches that have propelled Alloy Personal Training to the forefront of the industry.

Key Takeaways

- The Alloy model explained (00:30)

- Alloy brand promise (06:08)

- The reason for the good Alloy retention numbers (15:49)

- Relationship-based customer experiences (22:39)

- What makes a good franchisee (33:02)

- The future of Alloy Personal Training (37:55)

- Simple works when done right (39:03)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Celebrating Awarding 100 Alloy Franchises

support@legacypodcasting.com (Michael Kurkowski, Rick Mayo) — Wed, 24 May 2023 11:00:00 +0000

Awarding 100 franchises is an incredible milestone for Alloy Personal Training Franchise. It's a testament to the hard work and dedication of our entire team and the belief our franchisees have in our brand.

Even though we are notoriously terrible at celebrating wins, this one feels great and is evidence of the strength of our brand in the marketplace and an excellent investment opportunity for our franchisees.

The journey to this point hasn't been without challenges, but seeing our network grow and thrive has been immensely rewarding.

In this episode, Rick Mayo is interviewed by Michael Kurkowski of The Strength Connection Podcast on the journey to this milestone and looking ahead to 800 franchise locations by 2030!

Key Takeaways

- Celebrating awarding 100 franchise locations (00:39)

- Why did Rick Mayo decide to go to franchising (04:08)

- The evolution of an entrepreneur (09:06)

- Why purpose is very important (13:36)

- Don't let your dreams die (20:35)

- Going all in on one thing (28:37)

- The satisfaction of trying and doing your best (32:47)

- Setting the right expectations (44:04)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

What Makes A Good Alloy Franchise Candidate?

support@legacypodcasting.com (Clay Allen, Rick Mayo) — Wed, 17 May 2023 11:00:00 +0000

Have you ever wondered what it takes to become part of the Alloy family as a franchisee?

Look no further!

In this episode, Rick sat down with the Alloy director of franchise development, Clay Allen.

Together, they spilled the beans on the secret sauce that makes a stellar Alloy franchise candidate. Trust me, folks, this is the inside scoop you've been waiting for!

First things first, let's talk about character traits. You see, Alloy isn't just looking for anyone off the street to join their franchise family. We're searching for individuals who possess that special spark that sets them apart from the rest. Passion is the name of the game.

Among the qualities that make an ideal Alloy candidate, one should possess an unimpeachable character, have a competitive spirit and be a leader.

Being a part of the Alloy family means embodying these values and becoming a true ambassador for the brand.

Key Takeaways

- Clay Allen's background (03:25)

- The profile of an Alloy franchisee (06:17)

- The primary motivator for people looking for an Alloy (09:55)

- 3 qualities for ideal Alloy candidates (13:03)

- Top questions from prospective franchisees (21:37)

- The cost of an Alloy franchise (22:10)

- The Alloy brand promise (26:52)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Is College Worth it?

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 10 May 2023 11:00:00 +0000

It's a valid question, and there's no easy answer that applies to everyone. There are many factors to consider when it comes to deciding whether or not to pursue a college education.

On the one hand, there are undeniable benefits to going to college. For one thing, a college degree can significantly increase your earning potential over the course of your career.

College can also provide you with valuable skills and knowledge that you might not be able to gain elsewhere. You can learn about a wide range of subjects and develop critical thinking, problem-solving, and communication skills that can be useful in any career.

That being said, college isn't for everyone. It can be very expensive, time-consuming, and stressful. For some people, pursuing a trade school or certification program might better fit their goals and interests.

Others might enter the workforce immediately after high school, gaining hands-on experience and building their skills on the job.

All these are valid paths to success, whichever you take.

The key point here is that if you decide not to go to college, choose to do something equally challenging. Don't just sit around and be useless.

In this episode, Matt and Rick discuss the value proposition of a college education vs. the alternatives to college and what factors should affect the decision.

Key Takeaways

- Is going to college worth it from an entrepreneurship lens (05:56)

- The stats of college education (07:08)

- The alternatives to college (15:24)

- Finding something equally challenging (18:04)

- Investing in other forms of education (22:37)

- Upskill yourself to get to where you want (25:45)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How To Grow Your Business with Referrals

support@legacypodcasting.com (Rick Mayo, Matt Helland) — Wed, 3 May 2023 11:00:00 +0000

Referrals are one of the most effective ways to grow your business, and they don't cost a thing.

Let's start with the basics. Referrals are recommendations from satisfied customers. When customers have a great experience with your business, they're likelier to tell their friends, family, and colleagues about it.

And when those people need a product or service that you offer, they're more likely to come to you because they trust the recommendation of someone they know.

But you don't have to just sit back and expect the referral; you must ask for it. This can be daunting for some business owners and their teams, but it doesn't have to be.

The key is to make it part of your culture, ask at the right time, and celebrate it when it happens.

In this episode, Rick and Matt share some tips on how to grow your business with referrals, ask for referrals from your clients, and make referrals part of your business culture. Tune in!

Key Takeaways

- The power of referrals (05:55)

- Why most people don't ask for referrals (11:18)

- Prime times to ask for referrals (14:52)

- Measuring and managing your referrals (16:13)

- Follow up with your potential referrals (16:57)

- Making referrals part of your culture (21:31)

- Upskill yourself to get better (28:08)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Manage Marriage and Kids as an Entrepreneur

support@legacypodcasting.com (Andrea Mayo, Rick Mayo) — Wed, 26 Apr 2023 11:00:00 +0000

Entrepreneurship is indeed a challenging journey that requires dedication, perseverance, and a willingness to sacrifice some aspects of your personal life, at least for some seasons in the business.

Being an entrepreneur often means working from home, which can blur the lines between work and personal life.

All this need to be balanced with family obligations which can often bring a strain between spouses if they are not on the same page.

In this episode, Rick sits down with his wife, Andrea, to discuss how to manage marriage and kids as an entrepreneur. They share their wins, challenges, and different scenarios that seem to work well for different individuals.

One of the takeaways from this episode is that there is no one-size-fits-all approach to managing marriage and kids as an entrepreneur. What works for one couple might not work for another.

Tune in to learn more about the different scenarios and how to work around them while navigating through entrepreneurship and marriage!

Key Takeaways

- Set the right expectations (03:27)

- Two players on the same team (05:47)

- Quarterback +cheerleader (09:50)

- Two players in different games (14:18)

- Toxic quarterback and/or cheerleader (16:32)

- Managing kids as an entrepreneur (18:55)

- Ebbs and flows of entrepreneurship (27:56)

- Why entrepreneurship is a self-help journey (32:26)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

5 Things We've Learned in Selling 100 Franchise Locations

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 19 Apr 2023 11:00:00 +0000

In this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations.

We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward.

One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising offers an opportunity for return on investment, but there's a much higher purpose which helps when things become difficult.

In our case, the purpose is multi-layered. We provide a vehicle for people to get into better shape, be healthier, and live better. But we're also providing a framework for a franchise business to help people realize their dream of entrepreneurship.

Tune in as Rick and Suzanne go through the 5 lessons they've learned from selling 100 franchise locations.

Key Takeaways

- Purpose is very important (02:59)

- Helping others become entrepreneurs through entrepreneurship (08:38)

- Not everyone is cut for entrepreneurship (14:32)

- Setting the right expectations for franchisees (22:14)

- Simple businesses scales (29:43)

- Put the right people in the right seats (37:07)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

All Things Leasing with Karen Abrams

support@legacypodcasting.com (Karen E. Abrams, Rick Mayo) — Wed, 12 Apr 2023 11:00:00 +0000

Leasing a commercial property for your business is a huge investment, both financially and strategically.

It's a contract that sets the foundation for your entire relationship with your landlord and should not be taken lightly.

Yet, many small business owners make the mistake of not having their lease reviewed by an attorney.

Let's face it, commercial leases are complicated documents that cover a lot of ground. There's a lot to consider, from rent payments to maintenance responsibilities, presale arrangements, competitor clauses, and more.

And if you don't have a lawyer specializing in commercial leasing, you could be putting yourself at risk.

For instance, did you know that some leases require you to foot the bill for air conditioning repairs which can run to tens of thousands of dollars?

In this episode, Rick speaks with Karen Abrams, a leasing specialist for boutique fitness franchises. Karen is also a preferred vendor with Alloy and has a wealth of information on leasing, entity creation, and business resales.

She shares some sage advice on leasing, and other business functions critical to opening a fitness studio. Tune in!

Key Takeaways

- Karen Abrams' background and experience (01:17)

- Why an attorney needs to review and negotiate your lease (13:21)

- Nightmare stories in commercial real estate leasing (16:44)

- Letter of Intent in real estate (21:06)

- Top pieces of advice for someone negotiating a lease (27:46)

- Why the Personal Guarantee clause is critical (31:03)

- What happens when you sell your business (32:26)

Additional Resources:

Contact Karen Abrams:

- Website: https://www.parisackerman.com

- Email: kabrams@parisackerman.com

- Cell Phone: 973.868.6333

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Living and Leading by Your Core Values

support@legacypodcasting.com (Matt Maloney, Rick Mayo) — Wed, 5 Apr 2023 11:00:00 +0000

Core values are the fundamental beliefs that guide an organization's behavior, actions, and decisions.

They are the principles that guide the organization's culture and help them make decisions that align with its goals and mission.

Core values are important because they act as a compass that guides the organization's actions and decisions.

When a company's core values are clear, they can help employees to understand what is important and how to make decisions that align with the company's goals.

In the case of a franchise like Alloy, it becomes super important as we onboard more and more franchisees.

But core values are not just nice things you have on your website. You must live them out each day and actively practice and integrate them into every aspect of your operations.

Tune in as Rick and Matt discuss the importance of core values and how best to incorporate them into your business.

Key Takeaways

- The importance of core values (00:32)

- The importance of simplicity (07:38)

- Famous people Rick has trained (09:34)

- Finding balance as an entrepreneur (12:07)

- Creating a healthy mindset as an entrepreneur (17:08)

- The beauty of systems (19:20)

- Lean into the hard stuff (21:21)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Fit To Lead – A Journey Through the Evolution of the Fitness Industry

support@legacypodcasting.com (Matt Maloney, Rick Mayo) — Wed, 29 Mar 2023 11:00:00 +0000

The fitness industry, perhaps more than any other industry, keeps evolving. There is always something new going on and something people are excited about. This gives rise to all the niche concepts we see today.

But it hasn’t always been the case, and if there’s somebody who’d know is Rick Mayo.

Personal training, as a concept, started sometime in the early ’90s and really gained traction in the 2000s. Rick was among the first, if not the first, to put four walls around the personal training service and provide some customer experience around it.

There is this increased awareness about the importance of exercise, especially strength training to our overall health.

In this episode, Rick shares top fitness & nutrition practices and encourages anyone to take control of their health, regardless of their physical stage.

Tune in.

Key Takeaways

- The advent of personal training in the ’90s (01:05)

- How fitness has changed over the past 4 decades (03:04)

- Mental health and mindfulness in fitness (08:44)

- How lean body mass affects your metabolic health (10:46)

- Establishing a good culture in a fitness business (16:37)

- Rick’s advice to his younger self (21:43)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Social Media Greatness with Vanessa Phillips

support@legacypodcasting.com (Vanessa Phillips, Rick Mayo) — Wed, 22 Mar 2023 11:00:00 +0000

In this episode, Rick sits down with Vanessa Phillips, a social media vendor for Alloy Personal Training.

She first started out as a fitness client for our Alloy Billings location and got to love the culture there and offered to help the business with her photography and social media skills. Her efforts led to higher engagement, and other franchisees noticed something different with her social postings.

She explains how to create a social media strategy that works and shares tips on engaging with your audience on different platforms.

Vanessa shares valuable insights into the importance of posting relevant and consistent social media content for your business.

Posting relevant and consistent content is critical for a local brick-and-mortar business because it helps you build trust with your audience.

When you provide your followers with valuable information, entertainment, or inspiration on a regular basis, they're more likely to view you as an authority in your industry and engage with your brand. Plus, it keeps your brand top-of-mind, which is important when customers are ready to make a purchase.

Listen in as she explains how she does it and gives some tips to help your social media strategy.

Key Takeaways

- Vanessa's background (02:28)

- How Vanesa works for different Alloy locations (06:23)

- Why you need to hire out your social media tasks (11:33)

- Benefits of organic posting (12:41)

- Driving up engagement (16:24)

- Show up consistently and provide value (23:56)

Additional Resources:

👉 If you an Alloy Franchisee, check out Vanessa's contact details in our vendor suite.

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

3 Keys to Anti-Aging with Rami Odeh

support@legacypodcasting.com (Rami Odeh, Rick Mayo) — Wed, 15 Mar 2023 11:00:00 +0000

Rami Odeh is a highly accomplished individual widely recognized as a motivational speaker, coach, author, health and fitness expert, Alloy Franchise owner, and independent Sales Rep for Alloy Personal Training Franchises.

With an unwavering commitment to helping others reach their full potential, Odeh has dedicated his life to empowering individuals from all walks of life. His personal journey of transformation and success in the fitness world has made him a true inspiration to countless individuals across the globe.

In 2021, Odeh embarked on a new transformational journey. He would try to get as muscular and lean as possible for his 60th birthday. He took a break from long-distance endurance competitions and focused on building muscles instead through a strength training program. He wanted to see what he could achieve in terms of muscle size and leanness due to their overall impact on longevity.

In this episode, we'll explore the science behind strength training and longevity and explain why lifting weights, sleeping better, and having a purpose can help you live a longer, healthier life.

Key Takeaways

- The crisis of lower testosterone in the population (02:21)

- Rami's story of building muscle (06:38)

- The numerous benefits of strength training (22:40)

- The science of longevity (23:30)

- The connection between lean tissue and brain health (30:10)

- The role of purpose and community (32:13)

- Lifespan, health span, and play span (39:44)

- Importance of good quality sleep in longevity (41:46)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Dr. David Jolson Pairs Alloy to His Performance Clinic

support@legacypodcasting.com (Dr. David Jolson, Rick Mayo) — Wed, 8 Mar 2023 12:00:00 +0000

In this episode, Rick speaks with Dr. David Jolson about why he chose to bring 3 Alloy locations to Greenville, SC, and how he sees the pairing of the clinic and Alloy as the perfect marriage.

He also shares the secret behind his strong presales. Anybody who has gone through a presale will be amazed by the fact that he has spent $0 so far. Three weeks in, he has secured almost 100 members without spending anything.

Essentially, he is reaping the trust and reputation he has built in his community with his performance clinic over the years. This makes it easy for him to get people to sign up for fitness because they trust him.

Dr. Jolson is a consummate entrepreneur and shares his strategies for running a profitable clinic, building trust in his market, and connecting his patients to his Alloy locations.

You’ll love his story!

Key Takeaways

- Dr. Jolson’s background (00:00)

- The biggest challenge in musculoskeletal medicine (04:32)

- What was it about Alloy that matched up with Dr. Jolson’s business model (08:19)

- How franchising can be a problem when you’re an entrepreneur (14:11)

- The importance of having a growth mindset in business (19:05)

- What’s the secret to David’s success (22:56)

- The importance of keeping things simple (27:37)

- The importance of trust in your business (31:42)

- How to get people from the chiropractic clinic to the fitness clinic (36:07)

- David’s hedgehog concept and the financial measure of success (42:11)

- The more systems you have in place; the more freedom you’ll have (46:36)

Additional Resources:

Connect with Dr. David Jolson

Instagram:

- @upstatespine

- @alloyupstate

- email: dj@upstatess.com

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Casey Kelly- Defining Semi-Absentee Ownership

support@legacypodcasting.com (Casey Kelly, Rick Mayo) — Wed, 1 Mar 2023 12:00:00 +0000

When many people think of being a semi-absentee franchise owner, they often don’t have a realistic expectation of the time and involvement they’ll have with the business.

As a semi-absentee franchise owner, you might not be involved in the day-to-day operations of your business, but you are ultimately responsible for anything that happens, both good and bad.

Our guest today, Casey Kelly, one of the earliest franchisees of Alloy, knows this too well. He encountered a few hiccups early on but quickly steadied the ship by being more involved.

One of his pieces of advice for people looking at being semi-absentee owners is to take time to find and hire the right team. If you get this right, you are one step towards success.

Tune in to hear Casey’s journey and the lessons he has picked along the way!

Key Takeaways

- Casey’s journey to owning an Alloy (01:06)

- What semi-absentee franchisee ownership entails (05:36)

- Finding the right operator (07:34)

- The life of an entrepreneur (10:24)

- Realistic expectations of time you’ll spend (13:53)

- Why you need a bigger vision as an entrepreneur (20:39)

- The key to success as a semi-absentee franchisee (24:43)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Six Stages of Franchise Relationships

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 22 Feb 2023 12:00:00 +0000

Franchising is a unique business model where entrepreneurs own their own businesses while still adhering to the guidelines set by the franchisor.

It can be a rewarding business model for both franchisor and franchisee, but it requires a deep understanding of the unique relationship between them.

In his book The Franchise E Factor, Greg Nathan, an Australian author, outlines 6 stages of franchise relationships.

While not all franchisees may experience these stages in a linear fashion, both franchisor and franchisee need to understand what they entail.

Understanding these stages can help both franchisor and franchisee set realistic expectations and navigate challenges that may arise. By acknowledging that these stages are a normal part of the process, both parties can work together to overcome obstacles and achieve success.

Tune in as Matt and Rick go through the 6 stages in detail.

Key Takeaways

- The Glee Stage (05:58)

- The Fee Stage (07:41)

- The Me Stage (10:50)

- The Free Stage (12:03)

- The See Stage (13:19)

- The We Stage (15:28)

Additional Resources:

The Franchise E-factor: A Franchisors Guide to Managing the Franchise Relationship

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Wes Barefoot Reveals the Character Traits of a Successful Franchisee

support@legacypodcasting.com (Wes Barefoot, Rick Mayo) — Wed, 15 Feb 2023 12:00:00 +0000

Investing in a franchise offers access to a successful system, along with training and support; however, the franchise owner's individual level of success is ultimately dependent on how much they put into it.

Not everyone is cut out to be a franchisee, but those who are able to attain success often share many of the same character traits.

As obvious as it may sound, one of the character traits is the ability to follow a system. This sounds simple enough, but you'd be surprised how many people struggle to do it.

In this episode, Rick is joined by Wes Barefoot, a Franchoice consultant, and a two-brand franchisee, to discuss the most important character traits to achieve success as a franchisee.

Stay tuned!

Key Takeaways

- What makes a good franchisee (02:23)

- Why you need to have realistic expectations (04:05)

- The bike analogy (06:12)

- It's not the franchisor's responsibility to make you successful (18:56)

- Follow the system (20:57)

- Participate and collaborate with others in the team (28:25)

- Give the business the commitment it deserves (34:00)

Additional Resources:

Connect with Wes Barefoot:

-Path to Freedom

- Podcast

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

10 Stoic Tenets That Will Improve Your Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 8 Feb 2023 12:00:00 +0000

We have always found great wisdom and lessons from the stoics of a long time ago that remain relevant today.

Some of these stoic tenets cross over to the business world.

His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.

If you want to keep succeeding in business, you have to continually develop yourself first, which is what stoicism is all about.

Tune in for 10 tenets from the stoics that hopefully will help you improve your life.

Key Takeaways

- Focus on what you can control (05:57)

- You can’t learn what you think you already know (09:12)

- Be tolerant of others and strict with yourself (11:20)

- Associate only with people who improve you (13:50)

- The greatest remedy for anger is delay (16:35)

- Never be heard complaining even to yourself (18:08)

- Think progress, not perfection (20:37)

- The obstacle is the way (22:43)

- Don’t be ashamed of needing help (27:07)

- Build a life you don’t need an escape from (29:39)

Additional Resources:

- The Daily Stoic

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Implementing EOS

support@legacypodcasting.com (Suzanne Robb, Rick Mayo) — Wed, 1 Feb 2023 12:00:00 +0000

We recently deployed an Entrepreneurial Operating System (EOS) at our corporate offices. For those who've read the book Traction, this is the system on which the book is based.

A lot of great businesses use EOS to keep track of the team's progress and increase productivity. It is a framework for accountability and, ultimately, how to structure your business.

EOS helps to build a better leadership team, strengthen individual accountability, and achieve greater clarity, traction, and results. By consistently monitoring their team's progress and goals, leaders can make better decisions and grow their businesses.

When implemented fully, an EOS provides a reliable framework for running productive meetings, setting agendas, tracking to-do lists, and tracking responsibilities.

It is a great system of running a business where everybody is held accountable respectfully and gracefully, which we believe will be of great value to us.

Tune in to learn more about this system and how it fits into a fitness business.

Key Takeaways

- Why we implemented an Entrepreneurial Operating System (EOS) (03:40)

- What an EOS does? (08:45)

- The overall structure of an EOS (10:24)

- How meetings are run with an EOS (15:19)

- Increasing the team's productivity with an EOS (20:14)

- How to apply EOS to a small fitness team (26:59)

- Giving your team tools to learn to be entrepreneurs (30:52)

Additional Resources:

- TRACTION: GET A GRIP ON YOUR BUSINESS Book

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Hedgehog Concept

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 25 Jan 2023 12:00:00 +0000

There's an old Greek parable that says the fox knows a lot of things, but the hedgehog knows one big thing. Foxes are cunning and got lots of ideas to try and get the hedgehog, but the hedgehog does one thing really well. It rolls into an armored ball with spikes on it, nothing can get it, and it does it every time. It always works.

Applying this concept in entrepreneurship is essentially identifying the one thing you can be good at and doing it consistently.

However, it is not as easy as it sounds, especially in the current spirit of entrepreneurship portrayed in social media. Everybody seems to be advocating for multiple streams of income.

This is a terrible idea because, more often than not, you'll end up with half-baked ideas.

You will likely succeed if you focus on one thing, do it well, and do it for a long time. Everything else is a distraction.

Tune in to learn more about the Hedgehog Concept and how to apply it in your business

Key Takeaways

- The hedgehog's only big thing (03:03)

- Identifying the one thing you can be good at (03:42)

- Walgreens vs. Eckerd drugs case study (04:28)

- Three circles of the Hedgehog Concept (08:24)

- Delivering on your value proposition (10:36)

- Simplicity is key to success (13:28)

Additional Resources:

- Good to Great: Why Some Companies Make the Leap and Others Don't book

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

2023 Recession Investing Advice – Should You Invest in a Fitness Franchise?

support@legacypodcasting.com (Kimberley Daly, Rick Mayo) — Wed, 18 Jan 2023 12:00:00 +0000

Depending on whom you ask, we are already in a recession, or it's just around the corner. But there's little doubt that a recession will hit us at some point in 2023.

Many fitness entrepreneurs and those looking to invest in this industry are asking whether it's safe to invest during a recession.

The answer, as always, is it depends.

For Alloy Personal Training, we have been in business for more than 30 years and what we've seen is actually that our business does well during recessions. Having gone through the economic downturn of 9/11 and the 2008/9 recession, we can say our model is recession-proof.

The simple reason is that our avatar client, who holds about 70% of our country's disposable income, is not as affected by the recession as other segments of the population.

Our target clients have a great willingness and financial wherewithal to commit to their fitness, regardless of the economy. Fitness is an integral part of their lives.

This is not the case for other fitness concepts, which might fold during difficult times.

In this episode, Rick and Kimberley Daly offer some wisdom to those considering investing in fitness franchise businesses in 2023.

Key Takeaways

- Investing in fitness during a recession (00:26)

- The psychology of premium fitness concepts (03:14)

- You can't control the economy (06:25)

- What makes the alloy personal training fitness model different (09:19)

- How Alloy beats the competition (13:02)

Additional Resources:

- Kimberley Daly's LinkedIn and Youtube Channel

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Pearls of Wisdom from Meg Schmitz

support@legacypodcasting.com (Meg Schmitz, Rick Mayo) — Wed, 11 Jan 2023 12:00:00 +0000

In this episode, Rick interviews serial entrepreneur and franchise consultant Meg Schmitz. Meg has a unique background and a great lens on risk tolerance and success.

Meg has been nicknamed the franchise guru and the franchise fashionista by, among others, The Wall Street Journal. She helps people looking for franchise opportunities connect with a franchisor that’s the right fit for them.

A franchise consultant plays a huge role in preparing candidates and introducing them to the franchisor professionally.

They also address any questions, concerns, or doubts you may have about entrepreneurship before you jump into the ‘lily pad.’

Tune in to hear Meg’s story and her unique perspective on business, franchising, and life.

Key Takeaways

- Who is Meg Schmitz (01:39)

- The role of a franchised consultant (10:54)

- Biggest obstacles for franchisees (26:31)

- Don’t go from a warrior to a worrier (27:51)

- The top misconceptions about franchising (34:02)

- Trust your gut (35:22)

Additional Resources:

- Text Meg Schmitz: 847-302-2601

- Website

- Instagram

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Perks of Owning an Alloy Personal Training Franchise

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 4 Jan 2023 12:00:00 +0000

In this episode, Rick and Matt discuss the main perks of owning an Alloy Personal Training franchise over other franchises. Alloy offers a ton of perks that very few, if any, franchises offer to help our franchisees have the best chance for success.

One of the fears new franchisees have, especially those coming from employment, is losing benefits such as their health insurance or 401k. Here at Alloy, we offer all our franchisees a full suite of benefits so that they don’t worry about that.

Another major perk of becoming an Alloy franchisee is we help people become entrepreneurs. We want franchise owners to feel confident as they operate and thrive in their own Alloy fitness centers.

But these are not the only perks we offer; we care deeply about our franchisees and their well-being, and that’s why we have a whole suite of perks no other franchises offer. (We are sure about this)

Tune in to learn more about them.

Key Takeaways

- Why the Alloy Franchise stands out (04:10)

- PEO services to our franchisees (06:39)

- We help you become an entrepreneur (07:49)

- Discounts from all our Alloy vendors (12:35)

- Our sales hit team (17:38)

- Our 31 years of experience in business (20:48)

- Our customer avatar (22:15)

- We do good by supporting great causes (22:50)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Exercise and Nutrition Truths with Alan Aragon

support@legacypodcasting.com (Alan Aragon, Rick Mayo) — Wed, 28 Dec 2022 12:00:00 +0000

Today on the podcast, we have one of the foremost experts in nutrition and exercise in the world. Alan Aragon has been a nutritional researcher for more than 3 decades. Most people in the fitness industry must have come across one of his very many science-backed writings.

He has been moving the fitness industry towards more of an evidence-based information approach. He has published in popular nutrition and fitness magazines and peer-reviewed scientific journals.

In this episode, Rick and Alan discuss what the latest research shows about nutrition, training, and supplementation for the 40+ demographic.

Some of the nuggets that Alan shares with us include:

- Protocols for strength training in middle and older age groups

- Protein intake and supplementation

- Positive effects of strength training for ALL age groups

Here at Alloy Personal Training Franchise we follow an evidence and science-based approach for all our training programs and nutritional guidance.

Tune in to learn the latest from one of the most influential figures in the fitness industry.

Key Takeaways

- Who is Alan Aragon (01:11)

- The evidence-based fitness and nutrition movement (04:53)

- Alan Aragon Research Review (08:26)

- Fighting age-related muscle loss (12:08)

- Strength training for older adults (15:13)

- Positive effects of training on cognition (20:09)

- Protocols for training in middle and older aged adults (22:52)

- Protein intake in the general population (30:15)

- The association between higher protein intake and greater fat loss (33:48)

- Protein supplementation (37:07)

- One important piece of advice from Alan (01:00:14)

Additional Resources:

Alan's website

Subscribe to Alan Aragon's Research Review Publication

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

3 Reasons Why Fitness is an Amazing Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 21 Dec 2022 12:00:00 +0000

In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity.

More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, there is a great untapped opportunity.

Having a business that literally changes people's lives gives you a purpose to wake up and hustle every day, besides ensuring a return on investment.

Tune in to learn more about the fitness opportunity.

Key Takeaways

- What’s so cool about being in the fitness business? (02:05)

- The ROI of a fitness business (03:07)

- Everyone needs fitness (04:13)

- Subscription-based income model (08:36)

- Doing good (14:04)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Recruit and Hire Great Talent

support@legacypodcasting.com (Jessie Stackhouse, Rick Mayo) — Wed, 14 Dec 2022 12:00:00 +0000

Recruiting the best staff for your fitness business is arguably the single most important factor that will determine your success as a business owner.

However, as any fitness entrepreneur will tell you, finding, hiring, and retaining the best talent in our industry is a big challenge.

In this episode, Rick speaks to Jessie Stackhouse, founder of Just Fitness Staffing, about recruiting for a fitness business.

She is Alloy’s one and only vendor for talent acquisition in the fitness space.

Jessie shares what she is seeing out there in the talent market and some of the things you can do to make yourself attractive to great candidates.

The fitness talent market is very different post-Covid. You can no longer rely on posting open positions on job boards and expect to find great candidates.

You have to do more.

Luckily, Jessie is here to share some secrets to help you.

Tune in!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Jessie’s background in the fitness space (01:26)

- The challenge of fitness staffing (11:44)

- How Jessie manages to find good candidates (12:49)

- Why there’s a shortage of applicants for fitness positions (15:14)

- Building a team for a franchise business (17:40)

- Why it’s hard to find talent post-Covid (21:39)

- How to get people interested in your job (25:58)

- What are the compensation/benefits candidates are looking for (31:42)

- Culture is king (37:08)

Additional Resources:

Contact Jessie Stackhouse

✅Website

✅Email: jessie@justfitnessstaffing.com

✅LinkedIn

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

31 Ways to Ruin Your Fitness Business {Part 2}

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 7 Dec 2022 12:00:00 +0000

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space.

In today’s episode, we continue from number 15 to number 31.

As much as these are hilarious takes from Rick and Matt, important business lessons can be learned.

Running a business requires patience, effort, and great determination, yet many businesses are ruined by silly missteps by their owners. These are some of the things you’ll be hearing in this two-part series.

If you’ve not listened to part 1, make sure to check it out first!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Get into politics and make it public (00:41)

- Go by feels, not data (02:12)

- Start arguments on social media (06:55)

- Sell braces, not the smile (10:49)

- Make it all about you (13:19)

- Charge less (16:08)

- Say it once and never say it again (19:37)

- Have at least 3 business partners (23:24)

- Avoid hard things (27:12)

- Build an elaborate morning routine (31:07)

- Sleep with clients (38:26)

- Start a podcast (40:08)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

31 Ways to Ruin Your Fitness Business {Part 1}

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 30 Nov 2022 12:00:00 +0000

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space.

But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good.

But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business.

With more than 3 million customers served, 4 brand iterations, and over 2500 clubs licensed/consulted, Rick has seen it all in the fitness and business world and has some great points he puts across in this episode.

Hint: Do the opposite of these!

Check them out!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Trust your emotions, not logic (04:55)

- If something works, don’t do it again (08:08)

- Be fancy; basics are for suckers (12:19)

- Invest in things, not yourself (15:04)

- React, don’t think (22:02)

- Listen to people less successful than you (24:44)

- If you fail once, you quit (30:13)

- Have at least 8 streams of revenue (33:01)

- Always swing for the fences (38:15)

- Be like Scott (41:43)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Sales Paradox

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 23 Nov 2022 12:00:00 +0000

In most fitness businesses, there are two main levers you can pull. The first one is sales, where you get a lead in front of you and have a process to convince them that you have the solution to their problem.

The second lever, which is KEY to growing your business, is a good retention model to keep the customers IN your business. The fitness industry has always struggled with this lever.

If you want to grow and fill up your gym, you're probably not going to get there if you're putting water in a leaky bucket. You've got to plug those holes, which is the retention side.

Many brands/individuals are good at one and not the other. This is the paradox between sales and retention.

Both are equally as important to a business. There are times in your business when you should focus more on sales and other times more on retention. But the sales process is somewhat intertwined with the retention play.

In this episode, we discuss the healthy friction between sales and retention and how to build a culture that can achieve both.

Make sure to check it out!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Matt's new role at Alloy Franchise (00:46)

- The 2 levers in a fitness business (04:31)

- The difference between sales and retention (06:12)

- The sales process is intertwined with the retention play (10:06)

- Achieving both sales and retention (17:33)

- Systems vs. culture (20:28)

- A system gives you more opportunities to have great experiences (27:02)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Should You Be Worried About Local Competition?

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 16 Nov 2022 12:00:00 +0000

Losing some of your customers to local competition can be painful. And when they’re directly stealing customers from you, it can really set the alarm bells ringing.

So while sometimes you should pay attention to what they’re doing, it’s always about balance. Sometimes you can lose sight of what you’re trying to do just by focussing on competitors too much.

In this episode, Rick and Matt are going to explain how much attention you should pay to your competition, why the scarcity mindset is killing you, and what you should really be focusing on instead.

Make sure to check it out

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways:

Intro (00:00)

Matt’s views on local competition (04:14)

Chasing the wrong customers (07:27)

Should you worry about competitors? (19:00)

Doing the basics right (24:15)

Episode wrap-up (30:47)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Ideal Framework For Your Exercise Program

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 9 Nov 2022 12:00:00 +0000

When it comes to choosing an exercise program, there are lots of varying options and opinions out there. And most people who put out ideas on what’s “right” usually have something to gain financially.

That explains the number of people who don’t stick around in the gym that long. Either they’re troubled with specific injuries after doing some gym routines, or they aren’t that motivated at all.

Fortunately, real hard data and the latest science are coming in to back up our claim that strength training is THE most important thing. It trumps all the other popular exercise programs you’ve ever known (HIIT is definitely NOT ideal!).

Tune in to this episode as Rick and Matt discuss what real strength training looks like and what it does to your body.

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Why is strength training very important? (04:51)

- The ideal amount of sets and reps per week (07:08)

- On doing strength training to aid weight loss (10:11)

- What is strength training? (12:09)

- People need to move (17:35)

- Pushing your heart rate really high (20:29)

- The correlation between anaerobic threshold and lifespan (22:45)

- How to get new clients to stick with strength training? (23:59)

- What’s the best thing for mobility? (26:40)

- Why are most fitness concepts NOT based on strength training? (36:43)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Identifying Different Market Segments with Jay Croft

support@legacypodcasting.com (Jay Croft, Rick Mayo) — Wed, 2 Nov 2022 11:00:00 +0000

The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50

This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life.

In this episode, Rick speaks with Jay Croft of Prime Fit Content to discuss the subcategories of the 50+ demographic. Jay is an expert in marketing to the over-50 avatar and explains the difference in customers in this market.

Broadly speaking, Jay puts these subcategories into 4 buckets:

50-70 in good shape
Over 70 in good shape but with unique challenges
50-70 deconditioned
Over 70 deconditioned and with unique challenges

Tune in to this episode for tips to market and service these 4 subcategories of people and the opportunity that exists within them.

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- The Alloy avatar client (01:57)

- The fitness industry is youth obsessed (04:43)

- The subcategories in the over-50 demographic (11:51)

- Which over-50 market gives you the most opportunity? (17:08)

- How to position yourself and market to older folks (25:40)

- Life span, health span, play span (29:26)

- The money is with the over 50s (39:47)

Additional Resources:

- Connect with Jay Croft here

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Disrupt Your Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 26 Oct 2022 11:00:00 +0000

One of the superpowers of successful entrepreneurs is the ability to stay focused. You’ve probably heard Rick and Matt talk about it in this podcast.

But the key to staying longer in business is to constantly disrupt your own business. If you don’t, your competition will do it for you and put you out of business.

However, disruption is not squirreled brain addition of things. It’s not pilling things on that don’t move the needle significantly.

Disruption is moving from one thing to another in a meaningful way and ensuring it’s threaded within the culture and the core competency of your team.

Disrupting your own business is hard for everybody involved, but there is a strategy to this process that is critical to follow. Check it out!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Staying focused and being disruptive (03:45)

- Get ahead of the changes before your competitors (04:01)

- Examples of disruptions we’ve made in our business (06:09)

- Shifting our entire business model (13:13)

- How we started doing boot camps (18:39)

- Evolving with the technology (28:14)

- How we have disrupted our programming (30:28)

- Licensing and franchising (38:56)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rivers And Ponds - How To Combat Trainer Turnover (REPLAY)

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 19 Oct 2022 11:00:00 +0000

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.

To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career.

Meaning they will be here today, then the current (the market) will take them somewhere else in a short period of time.

The opposite is the pond, where employees stick around for a long period of time.

Surprisingly to some, they both come with their own challenges.

How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.

Learn more at: http://bit.ly/alloy_franchise

Key Points of Discussion:

- Rivers and ponds concept: Short-term and long-term employees (1:15)

- Old is not always gold (3:32)

- Mentorship: A test drive for both the employer and the employee (3:42)

- Starting with the easy part, that often is your training protocols (6:57)

- It’s not a bad idea to ask them how long they plan to stick with you (9:17)

- Helping people grow (11:30)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How to Solve Entrepreneurial Problems

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 12 Oct 2022 11:00:00 +0000

An entrepreneur is ultimately a problem solver at heart because to start and run a business, you have to first identify a problem in society and come up with a solution that you can then take to the market.

So we can safely assume that problem-solving is inherent to all entrepreneurs.

The paradox arises when our entrepreneurial instincts lead us to believe we can solve all problems in our businesses. This is an unrealistic expectation that can lead to lots of frustrations. Some problems can only be managed, not solved.

If you are a perfectionist or someone that enters entrepreneurship with unrealistic expectations, you need to prepare yourself for the fact that there are certain problems that you will always be managing.

In this episode, Rick and Matt share some examples of problems that can only be managed and how to approach them. Tune in

Key Takeaways.

- An entrepreneur is a problem solver at heart (06:40)

- The paradox of problem-solving (07:24)

- Most problems won't be solved, just managed (08:20)

- Managing your expectations (09:40)

- Major solves in Rick's career (17:03)

- There's nothing that fixes all things (19:32)

- Be very realistic about problems (22:11)

- Don't sweat the small stuff (26:12)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The Alloy Personal Training Concept and Franchise Opportunity

support@legacypodcasting.com (Tom Scarda, Rick Mayo) — Wed, 5 Oct 2022 11:00:00 +0000

Coming out of the Covid pandemic, fitness has never been more important. More and more people appreciate the need to lead a more active and healthier lifestyle.

Helping people in their health and fitness journeys while securing your financial future is noble. The Alloy Personal Training franchise offers franchisees an opportunity to help people in their community while running a proven business concept.

The Alloy business model serves a demographic that is underserved and untapped in the industry, and this drives our success and great retention rates.

Having been in the personal training space for 30 years, we have all the necessary skills, expertise, and tools to support our franchisees.

Tune in to this episode as Rick is interviewed by Tom Scarda of The Franchise Academy on the Alloy Personal Training Fitness Franchise opportunity.

Key Takeaways

- Importance of fitness post-Covid (02:01)

- The brand promise of Alloy Personal Training (04:16)

- Training the rich and famous back in the day (07:13)

- Leveraging technology in personal training (14:42)

- Franchising vs. consulting (14:58)

- Accountability in fitness (17:07)

- How Alloy supports franchisees (22:42)

- The right mindset for a fitness franchisee (28:15)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

New Alloy Core Values

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 28 Sep 2022 11:00:00 +0000

Core values in a business are not just one of those nice things to have. They are very important as they define who you are, your culture and tells the world what sets you apart as a business.

The core values communicate what's important to your business, influence behavior and desired action within your team. Ultimately, they bring people on a team together on a mission to succeed.

In our case, our franchising business is growing with new franchises coming up, and we are also scaling our corporate team. In light of this, we had a recent iteration of our core values to update and simplify them.

In this episode, Rick and Matt discuss the new core values and added character traits for teammates and franchise partners.

You'll learn why we updated and simplified our core values and why having additional character traits are critical for your business.

Key Takeaways

- Why we iterated our core values (02:18)

- Do your job (04:25)

- Humor with a touch of crazy (09:08)

- Keep it simple (11:00)

- How to keep your culture intact as you scale (15:12)

- 3 Alloy character traits (16:07)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Amazing Presales with Rami Odeh- Part 2

support@legacypodcasting.com (Rami Odeh, Rick Mayo) — Wed, 21 Sep 2022 11:00:00 +0000

Last week in part 1 of this conversation, Rick and Rami began the conversation on what makes a successful presale. The first component was defining your why, which feeds into everything else you do.

In this episode, we explore the other 2 components, which are organization and effort. Rami also shares his amazing stats from his presale that goes to show the level of organization he had in place and the amount of effort he put in.

The thing with a presale in the Alloy model is that you put in the effort for a short period of time, unlike other models where you are always selling.

But you have to be prepared to push and put in the effort. You have to get the reps in by booking those calls, talking to those leads, and closing them.

Remember, even if your main motivation is to help people, you have to get them to the gym first. You’ve got to be relentless in calling/texting them. Selling is the most valuable skill for any entrepreneur.

Tune in to part 2 of this conversation and learn more about the presale process.

Key Takeaways

- You have to get them to the gym to help them (02:53)

- You are not bugging people by texting/calling them (05:24)

- Rami’s presale stats (08:46)

- Lessons from a successful presale (19:00)

- How to organize your time during a presale (23:07)

- The average duration of a presale call (28:05)

- Asking for an extra referral during the call/starting point session (35:18)

- Science of sending mass texts (44:51)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Presale Magic with Rami Odeh- Part 1

support@legacypodcasting.com (Rami Odeh, Rick Mayo) — Wed, 14 Sep 2022 11:00:00 +0000

You’ve probably heard Rick talk about Rami in the last few episodes. Today, he is on the show to talk about the components of a successful presale.

Rami broke all the records amongst our franchisees for a presale and has lots of information to share on how he approaches it to get those numbers.

The first component is understanding your why. Why are you doing the presale, and what do you want to get out of it. Just like we do with our clients in the starting point session, we want to peel the onion and get to the real why. This applies to franchisees as well; the why is very important.

Understanding your why will feed into other components of a successful presale, like being super convicted on what you’re selling.

Leads and clients can easily tell if you are just selling something that you don’t believe in or are just going through the paces.

Once they notice your conviction, enthusiasm, and genuine belief that your service can help them with their problems, it gets easier for them to commit.

Tune in to part 1 of this fun conversation as Rick and Rami discuss the components of a successful presale.

Key Takeaways

- Breaking all presale records (05:27)

- How Rami got involved in Alloy (07:49)

- What’s your ‘why’ of preselling (13:24)

- Track your numbers (21:45)

- Go out and get a No or a Yes (24:37)

- Why you should super convicted of your product (28:46)

- You need to talk less when selling (30:37)

- Experience the service you sell (34:38)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Path to Freedom with Wes Barefoot

support@legacypodcasting.com (Wes Barefoot, Rick Mayo) — Wed, 7 Sep 2022 11:00:00 +0000

In this episode, Rick speaks with FranChoice franchise consultant Wes Barefoot. Wes describes the attributes of a good franchise candidate, his process for matching the candidate with the right franchise, and the right mindset for success as an entrepreneur.

With the many franchise opportunities available today, a franchise consultant guides candidates to the one that is a perfect fit.

Wes's process to match the right candidate with the right brand is similar to what we do here at Alloy at a starting point session.

It’s all about peeling the onion to get to the real motivation behind the desire to own a franchise. He does so in a methodical process that he articulately outlines in this episode.

He also clears some common misconceptions about franchising, and expectations around business ownership, among many other fascinating things we talk about.

If you’ve ever thought about owning a franchise, this episode will give you a sneak peek at what a franchise consultant does and all that goes on behind the scenes.

Tune In!

Key Takeaways

- Who is a franchise consultant (00:48)

- Where consultant finds franchise candidates (09:15)

- One surprising fact about franchising (15:57)

- The ideal franchise candidate (19:07)

- Peeling the onion (21:38)

- Entrepreneurial resilience success (33:00)

- Realistic expectations around business ownership (36:28)

- Can someone be too entrepreneurial to own a franchise? (45:29)

- Fear regret more than you fear failure (49:02)

Additional Resources:

Connect with Wes Barefoot:

-Path to Freedom

- Podcast

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

The "Table Stake" Of The Personal Training Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 31 Aug 2022 11:00:00 +0000

Table stakes is a term used in poker, meaning the minimum amount you need to get to a table and play a game. When used in business, it means the barrier of entry or the minimum offering you have to provide to be in a particular business.

For instance, in a personal training business, it is expected that your facility should be clean, you should offer specificity, great programming, good enough customer service, etc.

These are the things that customers expect as a bare minimum from you. You can't even market your business using these….

But to succeed in a fitness business or any other for that matter, you have to go beyond the table stakes. You have to provide some extras that truly set you apart from the competition. These extras are what move the needle forward.

Listen in to this episode as Rick and Matt give examples using Alloy Personal Training Franchise on how to go beyond table stakes to make your customers stick around longer.

Key Takeaways

- What are table stakes in business (03:07)

- List of table stakes in a personal training facility (04:27)

- Beyond table stakes- The extras that set you apart (07:29)

- The soft-touch things that make personal training great (10:18)

- The amount of time you should spend on table stakes vs. extras (17:20)

- What makes customers stick around (18:59)

- Moving the needle in your business (23:06)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Lessons from Building a Fitness Franchise

support@legacypodcasting.com (Michael Keeler, Rick Mayo) — Wed, 24 Aug 2022 11:00:00 +0000

In order to succeed as an entrepreneur in the fitness industry, you need to get your systems and processes dialed in. This allows you to grow, scale, retain, and repeat.

This is the story of Alloy Personal Training Franchise.

Having been in business for more than 30 years and licensed thousands of clubs worldwide, Rick Mayo and the Alloy team ventured into the franchising world in 2019.

Shortly after, the pandemic struck, and we all know how this affected the fitness industry.

But the Alloy Personal Training Franchise has been growing in a big way, with many locations coming up across the country since then.

In this episode, Rick is interviewed on The Business for Unicorns Podcast on some of the lessons he has picked from building a franchise and his entrepreneurial journey.

Tune in to hear his unique perspective, including the ONE thing fitness entrepreneurs can do today to reap the biggest rewards.

Key Takeaways

- Why Rick franchised his business (02:29)

- The power of scalable systems and processes (04:59)

- Marketing and selling systems (08:11)

- The Alloy franchise avatar candidate (12:58)

- Finding the right Alloy franchises staff (15:35)

- Hiring for character and competence (22:36)

- Keep the main thing the main thing (24:57)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Why Success Stories Are Great for Your Business

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 17 Aug 2022 11:00:00 +0000

Before customers can make the decision to buy your product/service, they want to find out what other people are saying about it. 91% of people will look for reviews/success stories before making a purchase.

Through the lens of selling personal training memberships, success stories are important because they validate that the product works and others have experienced the results.

Here at Alloy, we have success stories built on the studio design to help new customers have trust in our product.

Besides the customer perspective, success stories are even more important for your team. It gives them the conviction to run the play and speak to clients, knowing that what they do is life-changing and they can see the results.

This builds passion which is great for the business as they can continue working hard and convince the customers to stick to the process.

Listen to this episode for tips on how to build and consistently use success stories in your business!

Key Takeaways

- Why success stories are important (02:32)

- Building social proof (05:13)

- Validation for customers (09:19)

- Validation for your team (10:31)

- How success stories build passion (17:25)

- Increasing the conviction of your team (20:20)

- Getting your WHY big enough (23:15)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Does Entrepreneurship Make You Happy?

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 10 Aug 2022 11:00:00 +0000

A lot of people, when getting into entrepreneurship, have an expectation of finding happiness or some kind of fulfillment that will result from running a business.

Do they ever find happiness or feel fulfilled?

It depends…

As we have observed in other episodes, entrepreneurship is a self-development journey disguised as a business.

To experience growth in your business, you have to up-level yourself. This process of self-development is not easy. It’s painful and uncomfortable but necessary.

Embracing these struggles is the key to finding happiness and fulfillment in entrepreneurship.

Tune in to learn more about the entrepreneurial journey and what to expect.

Key Takeaways

- Entrepreneurship is a self-development journey (03:24)

- How Rick’s and Matt’s journeys have evolved (06:33)

- Happiness is an empty end goal (09:40)

- Chasing happiness vs. finding purpose (10:29)

- Control what you can and don’t worry about the rest (15:05)

- When you do your best, you feel happier (16:44)

- The hardest things will make you happiest (17:49)

Additional Resources:

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If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Alloy Incorporates InBody into The Sales Process

support@legacypodcasting.com (Rick Mayo, Dan Park) — Wed, 3 Aug 2022 11:00:00 +0000

In this episode, Rick interviews Dan Park, VP of sales for InBody, an advanced device that measures body composition through bioelectrical impedance analysis (BIA).

It's a quick, noninvasive, accurate body composition analyzer providing a detailed breakdown of your weight in terms of muscle, fat, and water.

Dan explains the technology behind the InBody, how they have scaled in both the medical and fitness space, and what's next for the company.

Hear why and how Alloy incorporates the InBody into the sales process and how it improves the customer experience and drastically reduces the client's TTV (time to value).

Key Takeaways

- How InBody got started (01:17)

- The science behind InBody's accuracy (05:22)

- How InBody reduces Time to Value (09:37)

- How InBody helps with social proof (12:46)

- Where InBody device is used besides fitness (16:52)

- How InBody helps with sales (21:33)

- Next steps for InBody (30:06)

Additional Resources:

- Learn more about InBody

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Who Is the Ideal Alloy Candidate?

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 27 Jul 2022 11:00:00 +0000

One of the questions we get from candidates looking into buying an Alloy franchise is who is our ideal candidate.

As an investor in the Alloy franchise, you don't have to service revenue. You can find an operator who will run the facility. But you must coach and motivate them to do this job effectively. There is nothing like a totally absentee owner in any business.

So for our potential candidates, the question is whether you can find the right talent needed to effectively run an Alloy.

And as Rick and Matt point out in this episode, it all boils down to; are you the person that you're looking for, is looking for?

Tune in to find out the character traits of the ideal Alloy franchisee and facility operator.

Key Takeaways

- Who is a good fit for an Alloy franchise (04:35)

- Are you the person that you're looking for is looking for (05:31)

- What makes a good operator (10:54)

- Why it's a good thing to be 'salesy' (12:35)

- Good at sales vs. good personal trainer: What's better? (18:24)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

How Purpose Guided the Development of Trainerize

support@legacypodcasting.com (Farhad Gulamhusein, Rick Mayo) — Wed, 20 Jul 2022 11:00:00 +0000

We live in an increasingly digital age where everything we do has a digital touch, and fitness is no exception.

To succeed in the fitness business, you must continually improve the customer experience and keep your clients engaged even when they are not inside your facility.

Personal training apps are great at achieving this.

But the thing with software and apps is that it would be futile to build your own as some gym owners think they can. Mainly because you are not in the software business, and you'll likely do a poor job at it.

As you'll be hearing in this episode, building an app that looks simple on the interface and the innovations needed to keep adding features takes a lot.

Here at Alloy Personal Training Fitness Franchise, we use Trainerize as one of our software vendors. It came in handy during the pandemic closures by helping us keep our retention rates high even when other fitness facilities lost clients.

In this episode, Rick Mayo interviews Trainerize cofounder and COO Farhad Gulamhusein. Trainerize, the largest personal training app in the world, was built with one purpose in mind.

Learn how that purpose drove exceptional growth and an eventual acquisition in 2020.

Key Takeaways

- How Trainerize came into being (01:36)

- Why you shouldn't be building your own app (06:22)

- What it takes to build a 'simple' app and business (10:22)

- Innovation to drive growth (17:27)

- How technology enhances the fitness experience (18:22)

- Trainerize purpose and vision (19:03)

- The challenges of scaling a business (26:07)

- What's next for Trainerize (29:26)

Additional Resources:

- Learn more about Trainerize

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Strategic Branding Concepts to Scale Your Business

support@legacypodcasting.com (Dr. Kevin Christie, Rick Mayo) — Wed, 13 Jul 2022 11:00:00 +0000

In this episode, Rick Mayo is interviewed by Dr. Kevin Christie of Modern Chiropractic Marketing on the importance of strategic branding and how to go about it.

What comes to mind first when you think about all the great brands you interact with?

I bet it’s the customer experience.

Building a brand is more than just designing a logo and a color scheme. It’s about creating an emotional connection through every customer interaction.

The secret that all great brands have understood is the ‘job of the product.’ If you understand what makes a customer ‘hire’ your product, you are one step into building a strong brand.

Tune in to this episode to learn more about the process of strategic branding to grow and scale your business.

Key Takeaways

- What makes a strong brand (08:38)

- The first step in strategic branding (14:16)

- Customer experience around fitness (15:37)

- The elements of a great brand (17:44)

- The job to be done – it is all about the results (18:09)

- The process of rebranding (21:44)

- How branding fuels scalability (31:09)

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Time to Value- What Is It and How Can It Benefit Your Business?

support@legacypodcasting.com (Matt Helland, Rick Mayo) — Wed, 6 Jul 2022 11:00:00 +0000

Time to Value (TTV) is a business concept that measures the time between when a customer purchases a product/service and when they start actually deriving value from it.

The shorter this period, the better the perception of customer experience and the longer they stay.

This is perhaps the most critical metric in the fitness industry when it comes to client longevity and retention.

As a fitness entrepreneur, you should be working to decrease Time to Value to the shortest window of time possible to have a strong business.

In this episode, Matt and Rick define TTV (Time to Value) and give examples of how it can help your personal training business.

Tune in to learn more.

Key Takeaways

- What is Time to Value (01:26)

- Why you need to bring TTV to the smallest window possible (02:12)

- Kanter’s law (05:40)

- Measuring the tangibles that affect TTV (07:33)

- The intangibles that impact TTV (13:50)

- How building a community shortens TTV (15:42)

- Increasing stickiness in your business (18:29)

- Why TTV is one of the most important metrics (20:21)

Additional Resources:

The 7 Core Tenets Of A Great Customer Experience

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

FIT CFO- Keep the Main Thing the Main Thing

support@legacypodcasting.com (Rick Mayo, Amanda Hanquist) — Wed, 29 Jun 2022 11:00:00 +0000

Alloy Personal Training CEO Rick Mayo recently spoke at the FitPro Growth Summit in Nashville. While there, he met Amanda Hanquist of FIT CFO.

She is a Financial Expert who helps health and fitness entrepreneurs with the financial side of running their businesses.

In this packed episode, Rick and Amanda explore a wide range of topics in the fitness entrepreneurship space.

In over 30 years of running a fitness business, Rick has gathered a wealth of knowledge that you’ll surely find valuable.

Tune in!

Key Takeaways

- The evolution of Alloy Personal Training (03:39)

- Day in the life of Rick Mayo (09:35)

- Who not how (13:19)

- The mistake of the All or nothing mindset (17:04)

- Serve less on the menu (19:37)

- Keep the main thing the main thing (22:03)

- Fit CFO business model (29:46)

- The magic of consistently good customer service

Additional Resources:

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Show Less

What Makes Personal Training "Personal"

support@legacypodcasting.com (Rick Mayo, Matt Helland) — Wed, 22 Jun 2022 11:00:00 +0000

In this episode, Matt and Rick discuss what really makes small group personal training "personal." Spoiler alert- it goes beyond exercise technique and great workouts.

The lens that you have to put on as a business and as a trainer if you are to truly deliver personal training in a small group setting is treating each person as an individual.

Each person in front of you is unique in what they need from you as a business or trainer. Finding out what they need and helping them is what personal training is all about.

Delivering a great workout is just one part of helping them. They need help in other aspects of their lives. Things such as nutrition, stress, sleep, and other interests.

And remember that life has its ups and downs, and as a personal trainer, you've got to guide them through all these things.

That is what puts the 'personal' in personal training.

In our model here at Alloy Personal Training, we train a maximum of 6 people in a small group setting but apply our technology, systems, and expertise to keep the promise of being personal.

Tune in to learn more about the Alloy systems.

Key Takeaways

- Servicing personal training in a small group setting (02:36)

- The value proposition of personal training in a small group (05:50)

- What do people look for in personal training in and out of the gym (06:36)

- Delivering consistent customer experience (07:07)

- The 7 core tenets of personal training (09:50)

- Managing clients through their ups and downs (10:35)

- How to treat each person as an individual in a group (12:15)

Additional Resources:

The 7 Core Tenets Of A Great Customer Experience

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Show Less

The Story of ResusciTech

support@legacypodcasting.com (Abbie Kohler, Brian Morley, Rick Mayo) — Wed, 15 Jun 2022 11:00:00 +0000

In this episode, Rick speaks with Abbie Kohler and Brian Morley of Resuscitech, a mobile CPR, AED, and First Aid certification/education solution.

They are the only company providing CPR training and certification through a mobile phone.

For a long time, CPR training had not caught up with the technological revolution of recent years. Abbie and her fellow co-founder, Greg, decided to leverage technology to bring CPR training and certification to the 21st century.

The market has received this well, especially in the fitness industry. It is very convenient for gym owners, franchises, trainers, and everybody in the industry to get this certification through the phone.

Here at Alloy Personal Training Franchise, it was a no-brainer to add ResusciTech to our list of vendors.

Tune in to learn more about their unique service and their entrepreneurial story.

Key Takeaways

- What is ResusciTech? (01:02)

- Who are the core customers for this service (04:02)

- ResusciTech in the fitness industry (05:12)

- How ResusciTech came to life (08:38)

- Innovator’s dilemma (12:48)

- Removing friction from the customer journey (17:39)

Additional Resources:

Learn more about ResusciTech:

- Website

- Twitter

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