• How Backed grew from a $30M first fund to a newly closed $100M Fund III, with top-quartile returns and 5 unicorns across 100 investments.
• The founder traits they optimize for: deep competitiveness, speed under uncertainty, and “PQ” - a founder’s magnetic pull on top talent and early believers.
• Why the biggest outcomes come from betting early on markets that look strange, overlooked, or technically impossible.
• How events became Backed's secret weapon — sourcing better deals, meeting founders earlier, and building a tight-knit community through 40+ events a year.
• What it means to run a venture firm where portfolio founders also become LPs, and why this deepens alignment across every new fund.
• The frontier-tech themes they’re betting on now: financial services, manufacturing, and biotech — all at the edge of engineering and scientific breakthroughs.
• Why Backed is expanding their US presence while keeping the core of their thesis focused on European founders.

This episode is a masterclass for early-stage founders and investors navigating fast-moving markets, deep tech, and high-ambition company building.

Tune in to learn how Backed spots founders, builds community at scale, and chooses markets long before they become obvious.

Recorded live at Slush 2025 in Helsinki.

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Henrietta Hearth’s path to venture capital began with a deep interest in nutrition and public health. After realizing the limitations of public health campaigns, she pivoted to the corporate world, launching over 100 products at firms like Danone and L’Oréal. Her transition into venture capital came via an MBA and a desire to drive meaningful change in the food ecosystem, ultimately leading her to Big Idea Ventures where she set up their European operations in Paris.

Why Alternative Protein Is Still a VC Opportunity

Henrietta explains that 30% of global emissions are linked to food, especially meat and dairy, making alternative protein a key climate solution. But beyond sustainability, alt-proteins tap into health and ethical concerns too. While the sector has suffered from overvaluation, like the now-cautionary tale of Beyond Meat, Henrietta argues there's still strong potential if companies focus on taste, affordability, and customer satisfaction.

Cell-Based Meat and AI: What’s Actually Working

Some of the most promising innovations in food tech today combine scientific rigor with user-centric design. Henrietta points to Gourmey, a cell-based foie gras startup in Big Idea Ventures’ portfolio, as a standout example of aligning tradition, taste, and ethics. She also highlights the emerging role of AI in food R&D, citing companies like New Wave Biotech, which are using machine learning to speed up product development, especially in precision fermentation.

The Case for Going Beyond Hype

While Henrietta sees AI as a valuable tool, she urges founders and investors alike not to get lost in the buzz. Real impact still comes from solving core problems, like child malnutrition or the lack of innovation in infant nutrition. She expresses a desire to see more startups tackling urgent global issues, particularly in underserved markets, where food tech can truly make a life-or-death difference.

Building with Customers, Not Just Capital

Henrietta stresses the importance of founders building companies around real customer problems, not just investor narratives. Many early-stage companies focus too much on raising funds instead of validating product-market fit. Whether the end customer is a family or a large food corporation, the key to long-term success is solving meaningful, scalable problems.

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Nicolas’s journey began with a first-hand experience in Bolivia, where he witnessed the environmental impact of industrial meat production and deforestation. This planted the seed for a mission-driven career focused on sustainable food. After stints in both corporate and nonprofit sectors, he became convinced that cell-cultivated meat could offer a breakthrough solution - if it could deliver on taste, scale, and affordability.

From Foie Gras to the Future of Food

Instead of competing immediately with commodity meats, Gourmey launched with cultivated foie gras - a premium, high-margin product that addressed a real market gap due to supply chain volatility and regulation. This choice allowed the company to prove the viability of its tech without having to undercut traditional meat prices from the outset. By addressing an underserved culinary segment, Gourmey established credibility with chefs and customers alike.

Scaling with Purpose and Precision

Gourmey has raised over €60 million and grown to a team of 50+ people. Nicolas emphasized the importance of working with mission-aligned investors who understand the long road of deep tech development. With their latest cost analysis showing production prices as low as €5-€7 per kilo, the company is entering a new phase where cultivated meat could move beyond fine dining into broader markets. This opens the door to massive potential impact in the $2 trillion meat industry.

Chefs, Consumers, and the Power of Taste

Consumer acceptance is rising, even before widespread availability. Gourmey's strategy includes launching in forward-looking markets like Singapore and collaborating with Michelin-starred chefs to drive trust and desirability. Nicolas believes chefs are the ultimate tastemakers who can help shift public perception - from skepticism to curiosity - by letting flavor lead the way.

What’s Next: Global Expansion and Series B

Gourmey is currently raising a Series B round to fund its next milestones: regulatory approvals, commercialization in key global markets, and the expansion of its product range beyond foie gras and duck to other poultry and meat types. With a lean approach and efficient tech, the company aims to prove its model without the capital-heavy burden of massive infrastructure builds.

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Marion co-founded Ask Mona in 2017 with the goal of making culture more interactive and accessible by enabling conversations with artworks. Back then, they used custom-built NLP tools, and the idea of combining AI and culture was seen as niche. Today, Ask Mona works with major cultural institutions worldwide, leveraging generative AI to help organizations personalize content and better engage with audiences.

Curiosity as a Business Compass

What began as a tool for museums has grown into a broader vision. Marion explains that curiosity has always been the core of their approach, whether it’s asking questions about a painting, a travel destination, or even a bottle of wine. Realizing this opened up new markets in education, tourism, and consumer goods. Ask Mona’s mission now spans any object or experience that sparks a desire to learn.

Accessibility in Many Forms

For Marion, accessibility isn’t just about physical access. It’s symbolic too. Many people feel intimidated or excluded in cultural spaces. Ask Mona’s tools aim to remove those barriers by letting users ask questions in their own words, via text or voice, and get tailored answers. This promotes a more inclusive experience, particularly for those who might not feel confident navigating traditional museum formats.

Wearing Multiple Hats to Humanize Tech

Marion’s work extends beyond entrepreneurship. As a lecturer, artist, and author, she approaches AI not just as a technical tool, but as a societal force. Her diverse roles allow her to both build and critique technology, emphasizing the importance of keeping human perspectives central in AI development. Her latest book explores how AI affects our attention and decision-making, urging reflection on how we use the tools we build.

Championing Representation and Role Models

Marion’s biography of Alice Recoque, a forgotten French AI pioneer, is part of her mission to spotlight accessible role models in tech. She believes in showcasing diverse paths into the AI field, especially for women and people from non-technical backgrounds. Her own journey, rooted in the humanities, is a testament to the value of interdisciplinary contributions to the tech world.

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Ilias Benjelloun’s journey began with identifying untapped talent in Canada’s tech scene and helping create community among builders. He transitioned from launching startups to developing programs at large institutions like Desjardins, where he helped align startup innovation with corporate goals. His goal has remained constant: unlocking value trapped by outdated structures and accelerating impact through strategic collaboration.

Building Innovation Programs with Purpose

During his time at Desjardins, Ilias led several key initiatives including a $250M fund, a corporate accelerator, and a pre-incubator. What made these efforts unique was their grounding in local ecosystem needs, not top-down mimicry of Silicon Valley models. His philosophy is simple but powerful: start with what you have, listen to the community, and complement what’s missing. He was also an early advocate for integrating SDGs into innovation frameworks, proving that financial returns and social impact can go hand-in-hand.

Lessons from Around the World

Having traveled to innovation hubs in the Middle East, San Francisco, and beyond, Ilias observed a few standout patterns: corporate investors are entering earlier, opening doors more readily, and embracing a pay-it-forward culture that fosters genuine collaboration. By contrast, some ecosystems - including parts of Canada - remain more cautious, often waiting until startups are less risky. Ilias believes this risk aversion can be overcome through smart partnerships and shared learning.

The Untapped Power of the African Diaspora

Ilias is now focused on activating a massively underutilized force: the African diaspora in Europe and North America. These globally connected individuals hold cultural insights, technical expertise, and business potential that is often overlooked. He argues for shifting the narrative away from DEI as a moral obligation and toward viewing inclusion as a strategic business advantage, especially in sectors like climate tech, agtech, and water innovation where frugal solutions are in high demand.

A New Model for Global Collaboration

To turn this vision into reality, Ilias advocates for partnerships with anchor corporates in target countries - like OCP in Morocco - and creating consortiums that lower the risk of startup collaboration. This requires intermediaries with cultural fluency and operational know-how to translate between regions. He sees VivaTech as a prime example of where these global bridges can be built, linking France, Canada, Africa, and beyond. His mission is to move from talk to action, harnessing innovation not just for returns, but for systemic change.

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Yannick Alléno is best known for revolutionizing French cuisine. But in recent years, he’s stepped into an entirely different arena—road safety advocacy. After his son’s life was taken in a senseless car crash, Yannick transformed his grief into action, founding an association to tackle road violence through legislative reform, youth support, and technological innovation.

Launching the “Impact” Initiative at VivaTech

At VivaTech 2025, Alléno launched the Impact initiative—the first platform rallying civil tech actors to combat road deaths globally. The effort brought together over 120 startups from 42 countries, proposing solutions spanning AI, sensor tech, vehicle safety systems, and behavior-change tools. Three standout projects were showcased:

• A steering wheel sensor detecting alcohol levels through perspiration
• A motorcycle safety application enhancing rider visibility
• A chemical grip agent reducing aquaplaning on roads

“Tech can save lives, and it can be a good business too,” Yannick says.

The Power of Storytelling & Culture

Beyond policy and startups, Impact uses art and storytelling to change public perception. Its signature performance, Fragiles, fuses dance, music, and testimonies - including from perpetrators of road violence - to humanize the statistics and engage younger audiences.
This intersection of emotional resonance and policy innovation is at the heart of the project’s approach.

Advocacy Through Law, Support, and Awareness

Impact’s mission rests on three pillars:

• Legal reform: Contributing to the reclassification of reckless road violence as homicide in France
• Family support: Providing psychological and financial help to families, especially children impacted by the loss of siblings or parents
• Cultural transformation: Running awareness campaigns that challenge outdated narratives around driving, alcohol, and responsibility

Scaling a Global Cause

From France to New Delhi, Alléno’s ambition is global. He’s seeking partnerships with governments, insurers, mobility companies, and tech leaders to embed road safety solutions at scale. Renault is already an anchor partner, providing both financial and strategic support.

This isn’t bad luck, it’s preventable. And we can act now.

Learn More

Association Antoine Alléno – Official site of the initiative

Impact Project – Civil tech movement for road safety

VivaTech – France’s biggest tech & innovation event

Sesamers – Discover the events and people shaping the future of innovation

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SOSV wasn’t always a billion-dollar fund—it began as a scrappy experiment. Ten years ago, the team was writing $50K checks. Today, it’s a global operation with $1.5B under management, backing 60+ new startups annually and running two specialized programs:

• HAX for hard tech (robotics, industrial, mobility)
• IndieBio for biotech, food, health, and sustainability

Their formula? Hands-on acceleration + deep labs + strategic follow-on capital.

“We’re not just investors—we’re builders. We have scientists and engineers on staff to help startups go from prototype to product faster.”

The Global Deep Tech Playbook

Ben’s career spans Asia (Japan, Korea, China), Silicon Valley, and Europe. While SOSV is a US-based fund, its hard tech accelerator HAX was originally launched in Shenzhen and has since relocated to Newark, NJ. Its biotech program IndieBio began in San Francisco and later expanded to New York City. Today, ~50% of SOSV’s portfolio is US-based, with the rest spread across Europe, Asia (notably Singapore), and LATAM.

The Vertical Thesis: Climate, Health & Industrial

SOSV focuses on:

• Climate Tech: From Neptune Robotics cleaning ship hulls to AI-powered food formulation
• Health Tech: With over 100 investments, including 20+ in women’s health
• Biomanufacturing: Startups using biology to produce materials, pharma, food, and solvents sustainably

Matchmaking at Scale: Building Events That Actually Work

Frustrated with event inefficiencies, Ben built his own internal toolset—combining spreadsheets, Python scripts, and LLMs—to run high-efficiency online matchmaking events. These have drawn thousands of VCs and startups, focusing on niche verticals like:

• Biomanufacturing
• Women’s Health
• Climate Tech (with over 1500 participants and 800 investors)

“If it takes me more than an hour to do a repetitive task, I’ll just build a tool to automate it.”

And yes—SOSV has invested in eight startups discovered through these very matchmaking events.

Investing Beyond the Obvious

SOSV is known for spotting winners in categories others overlook. Their portfolio spans everything from plant-based AI-designed food (NotCo) to microbe-based mining. As Ben puts it:

“We’re not afraid to invest in the things that don’t have a category yet.”

Why Founders Should Get on Stage

Ben spoke at over 300 events—but not for ego. As a self-described "trained shy person," it was a way to build visibility without cold outreach. For founders, the lesson is the same:

“It takes three signals to make a tiger. If people hear about you on stage, in media, and from someone they trust—they believe.”

In other words, visibility builds credibility.

Learn More

SOSV – Early-stage investor in deep tech and biotech

Hello Tomorrow – Global Summit for science and deep tech innovation

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What started as a niche academic research project has become a deep tech startup operating across Europe and Latin America, with millions raised in private funding and grants. Strong by Form developed Woodflow, a technology that turns natural timber fibers into 3D-formed structural materials, enabling strong, lightweight, and carbon-reducing alternatives to concrete, aluminum, and even steel.

Their design-driven approach doesn’t just replicate wood planks—it reimagines wood as a high-performance composite, shaped by nature's logic and modern computational design.

Built in Chile, Designed for Europe

Though most of the founding team hails from Chile, the company was strategically incorporated in Spain to operate within Europe’s innovation and regulation ecosystem. Today, the team is 27 people strong and split across Chile, Germany, and Spain.

“Europe is tough on regulation—but it’s also where real scale is possible,” Andres explains.

How Joy Division and Sustainable Slabs Came Together

Yes, their iconic waveform-style logo was sketched in five minutes. Yes, it was inspired by Joy Division. But that aesthetic also represents the undulating structural logic behind their composite designs. Andres’ co-founder Jorge, an architect-turned-engineer, originally developed the idea while studying at ETH Zurich. His mission? Create the lightest, most material-efficient structural slab possible—starting with carbon fiber but pivoting to wood for scalability and sustainability.

From Friendships to Founding

Strong by Form’s founding trio came together through long-standing friendships and complementary skill sets—engineering, digital fabrication, and startup acceleration. When Jorge and Daniel realized they had a revolutionary process but no path to market, they called Andres, who had just left venture capital. He joined to build the business—and soon they were securing grants, awards, and investor interest from forestry giants and mobility leaders alike.

JEC Debut: The Wooden Bike Frame That Got Everyone Talking

At JEC 2025, Strong by Form unveiled a bike frame prototype made entirely from Woodflow, designed using composite logic rather than milled timber. It's a visual and functional proof that their stamped biocomposites can handle form, function, and strength—without carbon-intensive inputs.

“This bike isn’t a gimmick—it’s a signal. We’re building with wood the way carbon fiber is used in aerospace,” says Andres.

Mobility Is Back on the Agenda

While construction remains their core focus, Strong by Form is expanding into automotive and micromobility. BMW was one of the first to express interest back in 2019—and is now working with the startup on large-scale, interior and exterior vehicle components. A million-euro grant is fueling development of their advanced pressing process, and they’re now actively engaging new partners in bikes, transportation, and e-mobility.

Investors, Corporates, and the New Playbook

Strong by Form’s investor cap table is as unconventional as their tech: four corporate investors (including Europe’s top timber producers and construction leaders) and a mix of impact-oriented VCs. Andres admits they had to throw out the startup rulebook.

“The first thing you're told is to avoid corporates. Well, our first investor was a corporate,” he laughs.

The result is a founder journey that doesn’t follow Silicon Valley tropes—but proves that material science innovation can (and must) be funded differently.

Learn More

Strong by Form – Woodflow technology for carbon-neutral construction & mobility

JEC World – Global leader in composites innovation

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Linn’s path into deep tech began in business and innovation management, including time at Vienna University of Economics and Business. Her initial exposure to CERN came through an EU-funded Marie Curie research project focused on valorizing technologies for future particle accelerators. That unique intersection—cutting-edge science meets real-world applications—eventually led her to join CERN full-time in 2022.

What is CERN Venture Connect?

Launched in late 2023, CERN Venture Connect gives startups access to cutting-edge technologies, expert support, and a curated partner network across Europe and beyond. The goal is simple: turn advanced scientific tools into commercial solutions with real impact. The program is designed to support both internal CERN teams and external deep tech entrepreneurs.

CERN’s Technology Domains

Startups engaging with CERN can tap into technologies across three key domains:

• Accelerators: Superconducting magnets, radiofrequency cavities, and ultra-high vacuum systems
• Detectors: Microelectronics, sensors, and precision instrumentation
• Digital: Distributed data systems, AI for real-time processing, and tools that manage 20TB/sec of sensor data
• These tools, originally designed for particle physics, are now finding applications in manufacturing, sustainability, health tech, and consumer goods.

Founder-Friendly Licensing & Nonprofit Incentives

CERN offers non-equity, royalty-based licenses to startups. There’s no cost until your startup generates more than €1 million in revenue, at which point CERN takes 2% of revenues to reinvest in R&D and internal innovation grants. The priority isn’t profit—it’s impact and dissemination, aligned with CERN’s public mandate.

From Lasers to Avocados: Real Use Cases

A standout example: Dutch startup Inphocal, incubated via HighTechXL, uses CERN’s structured laser beam to mark curved surfaces—like Coke bottles or fruit—without damaging the product or using ink. Originally developed for precision alignment in particle accelerators, the tech is now powering high-speed, sustainable printing solutions in consumer goods.

How the Program Works

Startups apply via the CERN Venture Connect website, selecting relevant technologies and submitting a business case. CERN assesses technical fit and commercial viability, often in collaboration with its partner network of:

• 50+ organizations across VCs, accelerators, legal support, and national innovation hubs
• Support includes expert mentorship, hardware prototyping, and investor matchmaking
• Acceptance is selective: 40 applications led to 5 startups in the first year.

Not Just a Logo: Avoiding Misalignment

Linn emphasizes that the goal is not vanity partnerships or logo-stacking. Startups must show clear technical alignment and commercial rationale. If existing commercial technologies can solve your challenge, CERN encourages you to use those instead. Their technologies are intended to fill gaps in the market, not compete with industry.

Internal Incubation and Spinouts

Roughly 40% of the startups in the program come from inside CERN—scientists exploring entrepreneurship as a career path. The other 60% are external founders, many of whom discover CERN technologies through events, venture builders, or deep tech networks.

Why Events Like Hello Tomorrow Matter

As one of the world's top physics labs, CERN isn’t always top-of-mind for startup founders. That’s why events like Hello Tomorrow are essential for visibility and discovery. “We have the tech and the founder-friendly terms—we just need startups to come,” says Linn. You’ll also find them at Web Summit, Hello Tomorrow Turkey, and other innovation gatherings throughout the year.

Learn More & Connect

Website: ventureconnect.cern
LinkedIn: Linn Kretzschmar
CERN on LinkedIn: CERN

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What started as a DIY surfboard made from recycled cardboard quickly turned into a deep-tech material startup. François initially entered—and won—an innovation competition in California. But the surf industry was too niche, so he pivoted to a broader mission: replace carbon-intensive materials in furniture, mobility, and industrial design.

What Is Airboard’s Innovation?

Airboard transforms recycled cardboard into composite sandwich panels, competing directly with wood, aluminum, and even honeycomb cores. Their breakthrough lies not just in the material—but in the machinery they’ve developed to treat and mold the waste without water or high energy use. The result: lightweight, strong, and fully moldable bio-based composites.

Scaling Through Machines, Not Megafactories

Unlike traditional manufacturers, Airboard isn’t building one big factory. Instead, they’re creating a scalable machinery platform, inspired by models like Tetra Pak, to enable local production at the source of waste. This distributed approach is designed to keep emissions low and business margins healthy.

The Challenges of Hardware-Led Innovation

Developing novel materials is hard. Developing machines to produce those materials is even harder. François shares how most of Airboard’s progress has been self-funded or bootstrapped—and why fundraising is now critical to accelerate R&D and scale production. The team is currently raising €2 million to build next-generation machines and meet growing demand.

The Power of Events: From Techstars to JEC World

Airboard’s journey was accelerated by attending JEC World 2024 as a visitor. There, François connected with Techstars, joined their sustainability accelerator, and gained exposure to investors and industrial partners. A year later, Airboard returned as an exhibitor—now part of JEC Startup Booster, the Innovation Planet, and the bio-based materials showcase.

Why Airboard’s Model Resonates

• Bio-based & circular: They reuse waste without water or chemicals.
• Low-energy manufacturing: Their machines are analog, efficient, and easy to deploy.
• Custom shaping: Thanks to composites, the material can be molded into complex designs.
• No sanding: Their process eliminates time-consuming post-processing steps.

The Bigger Vision: Local Microfactories

François isn’t chasing headcount or mass centralization. His vision is a network of local microfactories, embedded in places where cardboard waste is abundant. From automotive OEMs to IKEA-style furniture producers, he believes Airboard machines could sit within customer facilities, enabling on-demand, sustainable material production.

A Fresh Take on Sustainability

When asked what’s most needed for real sustainability in the composites industry, François doesn’t cite regulation or capital. He says: time. Time to think differently, to explore outside the box, and to develop better systems. “The most valuable thing in the world is time,” he says—something big manufacturers often lack.

Learn More About Airboard

Website: [Coming soon — follow updates on Trashboard]
Instagram: @trashboard
LinkedIn: François Jaubert
Currently raising: €2M to scale production and finalize next-gen machines

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Matt’s career began in the energy sector during a pivotal time of deregulation in California. This early exposure to innovation within legacy industries laid the foundation for a lifelong pursuit: helping large corporations and startups work together to drive transformative change. After 15 years in VC, a stint as an entrepreneur, and a move into corporate venture capital, Matt now leads Syensqo Ventures, a fund backed by one of the world’s largest materials science companies.

What is Syensqo Ventures?

Spun off from Solvay in 2024, Syensqo is a €7B global materials company focused on high-performance, sustainable solutions. Its venture arm—an €80M evergreen fund—invests globally in startups developing advanced materials, often at the intersection of mobility, circularity, bio-based products, and AI-powered materials discovery.

Corporate VC with a Strategic Edge

Unlike traditional VCs, Syensqo Ventures looks for strategic alignment. Startups that can benefit from Syensqo’s deep material science expertise, infrastructure, or supply chain are most likely to receive investment. “I want to know what Syensqo can do to help accelerate your business,” says Matt.

When to Approach Syensqo Ventures

The team invests early—typically at seed or Series A stages—when startups are still figuring out product-market fit and need help with technical validation, de-risking, or market entry. With six team members across the US, Europe, and Asia, they invest globally and often co-invest with financial VCs. They can lead rounds if needed, with typical check sizes ranging from €250K to €3M, and reserves for follow-ons.

Key Focus Areas

• Biomaterials: As demand grows for sustainable consumer products, bio-based inputs are becoming more relevant.
• Composites & Circular Design: Syensqo is prioritizing innovations that enable lightweight, recyclable, and high-performance materials for aviation, automotive, and consumer goods.
• AI & Materials Discovery: While AI is lowering the cost of discovery, commercialization still requires partnerships, manufacturing, and distribution—areas where corporates play a key role.

Corporate Innovation Isn’t a Solo Game

Matt emphasizes that innovation doesn’t belong solely to startups or corporates—it’s a shared journey. Syensqo runs internal R&D, collaborates with universities, and co-develops products with startups. "There’s no frontier—just partnerships that accelerate solutions."

Circularity by Design: From Targets to Implementation

Syensqo publicly reports on circular sales, using a metric developed with the Ellen MacArthur Foundation. This isn't just marketing—it's part of how the company defines and measures sustainability goals across its value chains. For startups, this signals a strong alignment in building products that are recyclable, bio-based, or reduce environmental impact.

Regional Insights & Global Ambitions

While the team sees startups following similar patterns globally, they tailor their approach by region—with specific networks in Europe, North America, and Asia. They're active co-investors in funds like Sofinnova and IndieBio, particularly in the biotech and advanced materials space.

Learn More about Syensqo Ventures

Website: Syensqo Ventures
LinkedIn: Matt Jones – Syensqo
Company LinkedIn: Syensqo

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Sam’s professional path began in defense and humanitarian operations, where she witnessed firsthand the enormous waste created by high-tech, mission-critical gear—aircraft components, body armor, and more. Frustrated by the environmental impact and economic loss of disposal, she teamed up with Jamie Meighan, a former RAF officer, to co-found Uplift360: a company that chemically recycles advanced materials like Kevlar and carbon fiber composites, turning waste into high-value resources.

Building Uplift360: Science First, Then Everything Else

Founded in 2021 in the UK and now headquartered in Luxembourg, Uplift360 has grown to 16 team members—mostly scientists focused on R&D in materials, chemistry, and engineering. Their Series A launch was announced live on stage at JEC. Until recently, the company operated with no dedicated marketing team, a common thread in the composites industry. That changed with the arrival of an intern named Trisha, who helped reshape their brand presence, website, and press strategy—proving marketing matters, even in deep tech.

Dissolving the Indestructible: Breakthrough with Kevlar

At JEC, Sam unveiled a major milestone: Uplift360 successfully dissolved and respun para-aramid fibers (known commercially as Kevlar and Twaron) using a proprietary chemical process. These materials, once considered unrecyclable, can now be transformed into new high-performance fibers. With a price tag of nearly €100/kg, this isn’t just a sustainability win—it’s an economic one.

“Kevlar is 80 times more expensive than steel—and we’re turning it from a waste burden into a circular asset.”

Scaling Impact Across Industries

While Uplift360’s first use case is defense, the applications are expanding into aerospace, mass transit, and even outdoor gear—industries previously wary of para-aramid’s carbon footprint. Uplift’s regenerated fibers offer up to 75% less CO₂ impact compared to virgin materials, making circularity a business case, not just a moral one.

The Power of Circular Economics

Sam emphasizes that sustainability alone isn’t enough to drive industrial change. What works is circular innovation that aligns with business incentives. Uplift360’s pitch: transform waste into supply chain independence and margin growth. In a world increasingly focused on strategic autonomy, especially in Europe, that message is resonating—especially with defense and aerospace leaders.

Regulation, Resilience, and European Advantage

Uplift360’s growth is partly enabled by Europe’s progressive stance on waste regulation, green R&D funding, and climate goals. Being based in Luxembourg gives them access to EU-level policy and markets, and Sam sees the region as both a testing ground and a launchpad for global expansion.

“Europe may not be sitting on mountains of fossil fuels—but we’re sitting on mountains of waste. That’s our strategic resource.”

Learn More

Uplift360 – Pioneering material regeneration

JEC World – The leading international composites show

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Michiel Scheffer’s roots lie in the textile industry, but his career has always been at the crossroads of manufacturing, innovation, and public policy. Starting with a thesis on EU research in 1986, he’s worn many hats—consultant, regional politician, and academic. His experience designing startup support mechanisms at a regional level set the stage for his role at the EIC, where he now shapes pan-European funding strategy for deep tech.

Inside the EIC: Europe’s Engine for Innovation

The European Innovation Council was established in 2018 to help Europe compete globally by backing breakthrough technologies. With funding instruments aligned across Technology Readiness Levels (TRLs) —from Pathfinder (TRL 1–4), Transition (TRL 4–6), to Accelerator (TRL 6–9)—the EIC covers the full innovation funnel. It doesn't just provide grants and equity investments, but also business acceleration services, policy advocacy, and ecosystem building.

• Grant size: ~€2.5M
• Equity investments: €2.5M to €10M (up to €30M via STEP instrument)
• Target companies: Deep tech startups with long commercialization timelines and high potential impact

Building a “Single Market for Startups”

Scheffer sees the EIC as more than just a funder—it’s a catalyst for a unified European startup ecosystem. Through initiatives like the Trusted Investors Network (78+ VCs collaborating on EIC-backed startups), corporate matchmaking, and strategic programs in quantum, biotech, and advanced materials, the EIC aims to reduce fragmentation and accelerate scale across borders.

Deep Tech is a Long Game—And Europe Needs Patience

Scheffer emphasizes that EIC funds companies with a 5+ year horizon to profitability, deliberately avoiding short-term, SaaS-style ventures. Startups in areas like quantum computing, biotechnology, sustainable materials, and medical imaging need time—and serious support—to succeed. That’s why the EIC targets startups with real traction, typically 7+ years old, with clear market understanding and a mature go-to-market strategy.

Breaking Barriers: Regulation, Scaling, and Sovereignty

Scheffer’s vision goes beyond funding. He’s vocal about:

• The need for smarter regulation, not deregulation—especially in health, energy, and food
• The challenges of scaling startups beyond €20M rounds in Europe
• Strategic autonomy in data, energy, materials, and agri-food systems
• Support for a potential 28th EU business regime to simplify multinational startup operations

Real Impact Over Vanity Metrics

One of Scheffer’s key messages is ensuring deep tech reaches the real world. It’s not enough to have promising startups in labs or accelerator programs—what matters is whether they create jobs, products, and solutions that citizens across Europe can see and benefit from. His benchmark? “What will my daughters say in 20 years about what I’ve done?”

Advice for Founders: Think Long, Pitch Real

Scheffer urges founders to:

• Be strategic: Don’t apply too early or with incoherent proposals
• Understand EU context: Funding decisions factor in climate, digital, and strategic autonomy goals
• Avoid buzzwords: Clearly define your tech, impact, and commercialization plan
• Connect through ecosystem channels: LinkedIn, EIC ambassadors, and board members

Learn More

European Innovation Council (EIC)

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Sébastien Léger's path to venture capital began with nearly two decades at McKinsey, advising on cleantech and building decarbonization scenarios. Around 2020, driven by curiosity about the "next 40%" of technologies not yet at economic parity, he shifted focus toward startups. This exploration led to the co-founding of Slate Venture Capital, alongside two seasoned entrepreneurs and another investor, with a mission to fund and support the next generation of climate innovators.

Why Materials Matter in Climate Tech

From clothing to electronics, materials are everywhere—and they’re central to climate challenges. Léger sees advanced materials as pivotal in reducing emissions, increasing circularity, and enabling innovation in key sectors like batteries, wind turbines, and construction. Slate’s fund targets startups that help reduce, replace, or repair environmental impact, with materials playing a critical role across all three.

Investing with Impact: Slate’s Criteria

Slate focuses on Series A and B investments, writing checks between €4–15M and typically taking a 10% stake. Beyond capital, they offer strategic support through a unique network called the Collective Brain—a group of 80–100 experts in industrial scaling, manufacturing, and supply chains. Their investment decisions are based on:

• Climate impact: CO₂ and resource reduction potential.
• Commercial traction: Real (not R&D-subsidized) revenues and customer validation.
• Exit potential: Clear pathways to scale and acquisition.
• Team strength: Experienced founders solving real, validated problems.

Deal Sourcing in the Climate Tech Space

Europe is home to around 2,000 climate startups, and Slate accesses them through a mix of inbound outreach, referrals, and direct participation in events like JEC World. Léger stresses the importance of long-term visibility, often engaging with startups well before they’re ready for investment.

Understanding Circularity Without the Buzz

While terms like “circularity” and “sustainability” are widely used, Léger emphasizes the need for substance over slogans. He encourages founders to frame their value proposition not just around technology, but around tangible customer and environmental impact—highlighting how their solution improves resilience, reduces waste, or supports biodiversity.

Advice for Founders: Don’t Lead with Tech

One of the key takeaways for startup founders? Focus on the problem, not the product. Léger advises against diving deep into technical details like "the best membrane or algorithm." Instead, founders should clearly articulate the problem they solve, the measurable impact they create, and their path to scale. Climate VCs want to hear about outcomes, not just engineering.

The Role (and Limits) of Regulation

Regulation can accelerate climate innovation—but it’s not always reliable. Léger notes that while government support (especially in Europe) has driven demand in sectors like solar and wind, startups should aim to create business models that are sustainable with or without policy tailwinds.

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In this episode of the Selected podcast, host Ben Costantini interviews Ben Saada, the founder and CEO of FAIRMAT, live from JEC World 2025.

Ben Saada, a pioneer in sustainable materials and deep tech, discusses his journey from inventing the world's lightest aircraft seat to leading FAIRMAT, a startup focused on recycling carbon fiber composites. Saada explains the challenges of recycling advanced materials, his company's innovative mechanical processes, and the importance of creating sustainable and economically viable solutions. He also talks about raising funds, the significance of being a certified B Corp, and his vision for the future of FAIRMAT. 

Tune in to learn more about material innovation and sustainability in the tech industry.

00:00 Introduction to the Selected Podcast

00:30 Meet Ben Saada, Founder of FAIRMAT

01:33 Journey Before FAIRMAT

02:46 The Birth of FAIRMAT

04:59 Challenges and Innovations in Recycling Carbon Fiber

05:58 FAIRMAT's Unique Recycling Process

08:34 Growth and Funding of FAIRMAT

12:14 FAIRMAT's Market and Applications

14:05 Sustainability and B Corp Certification

16:28 Global Presence and Future Vision

20:42 FAIRMAT at JEC World 2025

21:28 Conclusion and Farewell

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Julija’s journey into PR wasn’t intentional—she originally planned to become an investigative journalist. A chance conversation with a top journalist led her to explore public relations, a field she knew little about at the time. This unexpected pivot eventually shaped her career, proving that seizing opportunities and networking can lead to new and exciting paths.

Why Startups Need a Different PR Approach

Unlike large corporations, startups don’t have an established reputation to manage—they need to build it from the ground up. This requires a different PR strategy, one focused on storytelling and visibility. Julija realized there was a gap in the market for PR agencies that understood startups' unique challenges, which led her to launch Black Unicorn PR. Her agency helps founders navigate media relations, positioning them in top-tier publications.

Finding the Right PR Agency: What Founders Should Know

Not all PR agencies are the right fit for startups. Julija emphasizes that founders should look for agencies that manage expectations realistically and prioritize long-term brand building over quick media hits. A good PR agency will be honest about what’s achievable and won’t promise instant results. Chemistry between the founder and the agency is also key—without trust, effective collaboration is impossible.

The Role of AI in PR: A Tool, Not a Replacement

With AI tools becoming more common, many feared that PR professionals would be replaced. However, Julija believes AI can enhance productivity but can’t replace human creativity and relationship-building. While AI can help with grammar checks and basic content generation, PR remains a deeply human-driven industry, relying on authentic storytelling and journalist connections.

The Power of Networking and Building Long-Term Relationships

Julija’s career highlights the importance of networking—not just for sales, but for long-term opportunities. She advises founders to attend industry events with an open mindset, rather than a transactional approach. Building relationships naturally, rather than aggressively pitching, often leads to valuable connections that can pay off years down the line.

PR is a long game, and startups that approach it strategically—by focusing on storytelling, authenticity, and the right partnerships—can build a strong reputation that supports their growth.

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One of TechChill’s main goals is to inspire and support new startup founders in the Baltic region. With over €60 million in new funding available, there’s never been a better time for entrepreneurs in Latvia and beyond to launch their ideas. TechChill is positioning itself as a key player in guiding these founders by providing expert-led content on business growth, funding, and scaling strategies.

A Shift Toward Practical, Founder-Focused Content

While TechChill has always prioritized startups, the event has refined its focus on delivering content that directly benefits founders. From sales and marketing to tech and funding, each aspect of the event is designed to help early-stage companies grow. By packaging these insights into accessible sessions, TechChill ensures that attendees leave with actionable knowledge.

Expanding Beyond Events: A Year-Round Startup Support Network

TechChill is more than just a once-a-year event. Throughout the year, the organization promotes Baltic startups internationally, helping them gain exposure in key markets like San Francisco and Helsinki. By connecting founders with investors and global tech leaders, TechChill plays a crucial role in strengthening the region’s startup ecosystem.

Lessons from Expanding into Italy

TechChill’s attempt to expand into Milan was an eye-opening experience. While the event was well-received, it highlighted the importance of having strong local partners to build a lasting community. Cultural and business differences also played a role, making it clear that successful ecosystem building requires deep local engagement. This experience reinforced TechChill’s commitment to focusing on the Baltics while selectively exploring high-impact collaborations.

Supporting Ukraine’s Startup Ecosystem

TechChill has also taken an active role in supporting Ukraine’s startup community. Recognizing Ukraine’s strong talent pool and growing entrepreneurial spirit, TechChill has facilitated connections between Baltic and Ukrainian founders, investors, and community builders. Their efforts, including trips to Kyiv and partnerships with local stakeholders, aim to create meaningful opportunities for Ukrainian startups despite ongoing challenges.

TechChill’s evolution reflects a broader mission: to make the Baltics a thriving hub for innovation. By fostering new startups, offering hands-on learning, and expanding international connections, it continues to shape the future of the region’s tech ecosystem.

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PlanA was created to bridge the gap between climate science and actionable business strategies. In 2017, few businesses understood the importance of sustainability, and there were minimal regulations to guide them. PlanA emerged as a platform that helps companies align their growth with environmental responsibility, demonstrating that sustainable practices can drive success.

Leveraging data and AI for decarbonization

PlanA’s platform uses extensive data analysis to offer businesses tailored sustainability strategies. The software not only identifies opportunities for improvement but also provides actionable steps to implement changes. Advanced AI technology ensures that even when data is incomplete, accurate projections and recommendations are made to guide companies in their decarbonization efforts.

Addressing the carbon bubble and financial risks

The concept of the carbon bubble highlights the overvaluation of fossil fuel companies due to changing legislation and increasing climate costs. This poses risks for businesses and financial institutions relying on outdated assets. PlanA works with its clients to reduce these risks by providing financing and tools to transition toward more sustainable operations.

Driving innovation beyond compliance

PlanA goes beyond helping businesses meet regulatory requirements by fostering a culture of sustainability that drives innovation. The platform enables companies to identify cost-saving opportunities while improving their environmental performance. It demonstrates that sustainability is not just about compliance but also a pathway to long-term growth and competitiveness.

PlanA’s approach to sustainability showcases the transformative power of innovation and the urgency of addressing climate challenges through actionable solutions. Its commitment to aligning business strategies with environmental goals is a blueprint for a sustainable future.

Find Lubomila on:

LinkedIn: Lubomila Jordanova

Twitter/X: @PlanAearth

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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After years as a venture capitalist, Marta Sjögren transitioned into climate tech to make a direct, positive impact on the environment. She used her experience in scaling businesses to co-found Paebbl, aiming to address the pressing challenges of climate change by focusing on innovative materials for construction.

Accelerating natural processes to combat emissions

Paebbl’s technology fast-tracks the natural process of mineralization, transforming CO2 gas into rock-like materials that can be used in construction. This method relies on crushed minerals, biogenic CO2 sources, and environmentally friendly accelerants, offering a scalable solution to reduce emissions in the built environment.

Building a diverse and future-ready team

The company’s team brings together expertise from various industries, emphasizing diversity in skills and perspectives. By leveraging cutting-edge tools like generative AI, Paebbl enhances productivity while maintaining a lean workforce capable of meeting global scaling demands.

Collaborating for industry-wide impact

Paebbl works with leading construction and materials companies to drive the adoption of sustainable practices. Through these partnerships, the company integrates its products into the construction value chain, enabling large-scale decarbonization of projects worldwide.

Pioneering sustainable construction

Paebbl exemplifies how innovative technology and strategic collaboration can drive meaningful change in the fight against climate change. By transforming CO2 into sustainable building materials and fostering partnerships across the construction industry, the company is not just reducing emissions but actively contributing to a future where construction can help restore the planet’s carbon balance. Their work serves as a blueprint for how industries can align profitability with sustainability, paving the way for a greener, more resilient world.

Find Marta on:

LinkedIn: Marta Sjögren

Twitter/X: @martasjogren

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Tom Henriksson, a seasoned venture capitalist and General Partner at OpenOcean, began his career in the 1990s when Finland’s startup ecosystem was in its infancy. At the time, the region had limited global tech presence, but it has since grown into a leader in STEM education and data-driven innovation. Today, the Nordics are known for producing companies that excel in analytics and automation, leveraging their strong foundation despite a relatively small population.

OpenOcean’s focus on scaling data-driven businesses

OpenOcean, a venture capital firm founded in 2010, specializes in supporting data-intensive business software startups in Europe. With its origins tied to the success of MySQL, the firm emphasizes helping entrepreneurs turn small-scale ideas into globally scalable enterprises. The team has built its reputation on fostering innovation in industries that rely heavily on data.

Advancing AI adoption in enterprise software

The podcast highlighted the challenges enterprises face in adopting artificial intelligence technologies. OpenOcean supports startups that simplify AI integration by creating tools and solutions that streamline processes and reduce the need for specialized expertise. One example discussed was a company leveraging AI to improve product launches by predicting success and optimizing strategies.

Building connections through a legendary poker tournament

An annual poker tournament hosted by OpenOcean during the Slush conference has become a memorable tradition. This informal event combines networking with a relaxed environment, fostering connections within the global startup ecosystem. While it adds a playful twist to the conference, it also serves as a platform for meaningful professional interactions.

By blending a focus on data-intensive startups with a deep commitment to the Nordic ecosystem, Tom Henriksson and OpenOcean continue to shape the future of venture capital. Whether helping enterprises navigate AI or hosting iconic events like their poker tournament, their mission remains clear: empowering entrepreneurs to build scalable, impactful businesses.

Find Tom on:

LinkedIn: Tom Henriksson

Twitter/X: @openoceanvc

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Mikayel’s background in engineering played a crucial role in shaping his approach to business and product development. His technical expertise enabled him to identify and implement scalable solutions that drive Picsart’s growth. This foundation allowed him to transition seamlessly into leadership roles, where strategic decision-making was informed by a deep understanding of technology.

A culture of rapid experimentation

Picsart’s success stems from its commitment to quick iterations and adaptive strategies. The team focuses on delivering new features to users at speed, prioritizing action over extensive pre-planning. This approach has not only kept Picsart competitive but also fostered an environment of continuous learning and improvement.

Leveraging competition for growth

Competition is viewed as an opportunity for growth at Picsart. The company actively explores partnerships and acquisitions to enhance its offerings while staying ahead in the creative tech space. Recently, they launched new tools, like an AI Logo Maker, designed to address emerging needs in the market, particularly for small businesses and independent creators.

Persistence drives long-term success

The journey of building Picsart underscores the importance of patience and persistence. Business success often takes years of consistent effort, and Picsart’s growth trajectory reflects this reality. The company continues to evolve by staying focused on user needs, reinvesting in marketing, and reactivating its vast user base.

Mikayel Vardanyan’s leadership highlights the importance of a strong technical foundation, rapid innovation, and strategic resilience in scaling a global platform. Picsart’s story serves as inspiration for startups navigating competitive industries while striving for long-term impact.

Find Mikayel on:

LinkedIn: Mikayel Vardanyan

Twitter/X: @picsart

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Launching Pokémon GO was a milestone in Mathieu’s career. Despite starting with a small team of just 35 people, the game became a cultural phenomenon, achieving over a billion downloads and generating substantial revenue. Mathieu attributes this success to visionary leadership and close collaboration between engineering and business. “What makes the difference between visionaries and others,” he said, “is the ability to think big, even with a small team.”

AI’s role in luxury: blending creativity and technology

At LVMH, Mathieu’s focus is on applying AI across the product lifecycle—from conception to after-sales services. He shared an example of AI enhancing customer relationships: “Imagine a co-pilot for sales associates at Tiffany’s, connecting past purchases and life events to suggest the perfect next product. This is where the algorithm becomes a creative enabler.” Such applications of AI underline the potential for blending personalization with luxury.

Embracing emerging tech in the luxury sector

Mathieu emphasized that innovation in luxury requires a delicate balance of tradition and technology. At LVMH, efforts include creating digital twins for products and combating counterfeiting with blockchain technology. The group also explores immersive experiences to elevate customer satisfaction in stores. “Luxury is about the invisible—the serotonin you feel when you buy a dream,” Mathieu explained, underscoring the subtle, emotional elements of high-end retail.

Lessons in resilience and openness

Reflecting on his career, Mathieu highlighted the importance of resilience, citing the story of Ernest Shackleton as an inspiration. He also championed the value of openness to new ideas and experiences, saying, “Being open to nature and innovation constantly drives me.” His advice to entrepreneurs and innovators? Stay focused, remain curious, and always be willing to adapt.

Find Mathieu on:

LinkedIn: Mathieu de Fayet

Twitter/X: @LVMH

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Hélène Labaume leads Carrefour’s unique approach to innovation by merging its venture capital and innovation teams. She emphasizes that while corporate venture capital (CVC) is common, Carrefour’s partnership with the French VC firm daphni sets them apart. This integrated model enables seamless scouting, investment, and scaling of innovative solutions that align with Carrefour's retail and sustainability goals.

Tackling sustainability with startups

Sustainability is central to Carrefour's innovation agenda. Notable projects include optimizing energy consumption in stores through an AI-driven pilot program and reducing food waste via enhanced forecasting for fresh produce. These initiatives demonstrate Carrefour’s commitment to creating measurable environmental impacts while enhancing operational efficiency.

Leveraging AI for retail transformation

Carrefour has embraced AI as a core driver of its digital transformation. From building data lakes to leveraging generative AI for personalized customer interactions and operational tools, the company harnesses AI to improve decision-making, streamline procurement, and enhance customer experiences. By integrating advanced AI tools, Carrefour ensures it remains competitive and customer-centric in an evolving retail landscape.

Bridging startups and retail giants

Carrefour not only invests in startups but also helps them thrive by facilitating connections with internal and external networks. This cross-fertilization approach enables startups to scale faster and integrate seamlessly into broader ecosystems. The company prioritizes collaboration, ensuring that investments align with broader corporate goals while supporting entrepreneurial success.

Carrefour's dual focus on innovation and VC investment showcases a powerful model for driving transformation in the retail industry. By combining strategic investments with operational excellence, the company is paving the way for a sustainable and customer-centric future.

Find Hélène on:

LinkedIn: Hélène Labaume

Twitter/X: @CarrefourGroup

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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SnackFutures, the venture investment hub of Mondelēz, is not just about snacks; it's about creating the future of snacking. Richie Gray explains, “We’re not just investing for today; we’re investing for tomorrow, hence the name SnackFutures.” With a mission aligned to Mondelēz’s Vision 2030, the group focuses on sustainability and wellbeing, ensuring their investments create long-term value for the industry. From better-for-you donuts to cell-based cocoa innovations, the emphasis is clear: innovation must lead to disruption and scale.

A tailored approach to investments

Unlike traditional funds, SnackFutures doesn’t operate on fixed capital allocation but evaluates opportunities case by case. They actively support startups with resources in R&D, supply chain management, and retail connections. For example, SnackFutures worked with Miami-based Craize to resolve manufacturing challenges, improving safety, productivity, and costs. This hands-on, collaborative approach is what sets them apart from other investors.

Success stories: from urban legend to tech disruption

SnackFutures has invested in a wide range of startups, from brands like Urban Legend, which revolutionized fresh donuts with reduced calories and higher fiber, to tech-based solutions like Celleste Bio’s cell-based cocoa and Torr’s snack bar production technology. These investments highlight their strategic blend of supporting established brands and fostering breakthrough technologies. “We always want to see a path to real scale,” Gray emphasizes, focusing on markets with large growth potential.

Global reach, local impact

SnackFutures maintains a global remit, actively engaging in the U.S. and Europe while exploring opportunities in India and China. Their CoLab accelerator program has further extended their reach, offering startups not only funding but also invaluable guidance in scaling and accessing capital markets. As Gray points out, “It’s about more than the money—it’s about building the future.”

Richie Gray’s leadership and passion for innovation shine through in this episode. With a mix of investment expertise and a people-first approach, SnackFutures exemplifies how corporate venture arms can drive meaningful industry change. 

Find Richie on:

LinkedIn: Richie Gray

Twitter/X: @MDLZ

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Paul Lê’s journey with La Belle Vie is a testament to perseverance. From the start, skeptics doubted the feasibility of competing with industry giants like Carrefour and Monoprix. “Every six months, people told us we wouldn’t survive,” Paul recalls. Yet, the company defied the odds, growing into a €100 million business with 600 employees. His advice? Trust customer behavior over financial fears. “We ran out of cash in 2017, but our growing customer base kept us motivated,” Paul shared.

Innovation Fuels Growth

Embracing technology has been pivotal for La Belle Vie. Paul highlighted the integration of AI and robotics as game changers, allowing for efficiency and scalability. “We’re the first generation using robotics like in the movies,” he said, envisioning a future where technology reduces costs and improves margins. While some tasks remain human-centered, robotics will drive the next era of quick commerce.

Sustainability Beyond Buzzwords

Paul is candid about the hype surrounding sustainability claims in the industry. He advocates for a pragmatic approach: build a successful business first, then address sustainability. “If you think about ESG on day one, you won’t survive. But a large, impactful company can truly make a difference,” he emphasized. For startups, his advice is to focus on delivering quality products and exceptional service over crafting PowerPoint-perfect pitches.

Advice for Aspiring Entrepreneurs

Paul’s guidance for entrepreneurs centers on authenticity and customer focus. “Find your first 10 real customers—not friends or family—and make them repeat buyers,” he advised. For founders pitching ideas, he stresses the importance of substance over style: “Don’t get lost in the buzzwords. Build something real and impactful first.” His belief in supporting diverse entrepreneurs further reflects his commitment to inclusive growth.

Paul Lê’s story is a masterclass in resilience, strategic innovation, and grounded leadership. His experiences demonstrate that with customer focus, technological foresight, and unwavering determination, startups can carve out their space—even in the most competitive industries.

Find Paul on:

LinkedIn: Paul Lê

Twitter/X: @paulichon

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Sodexo has adopted a dual approach to innovation: internal initiatives and external collaborations. Internally, the company fosters creativity among its employees through programs like the Sodexo Global Challenge, where staff propose transformative ideas. Externally, Sodexo partners with startups, public institutions, and venture capitalists to stay at the forefront of technological and service innovations.

“We work with startups, but also with public institutions and corporates to identify the right technology. Innovation is not only about tech; it’s about articulating our ecosystem around it,” explains Alexandre.

Circular Economy in Action

One standout innovation from Sodexo’s internal programs is a project in the Philippines that transforms used cooking oil into soap. This initiative not only provides soap to communities but also supports a circular economy model.

“This is a great example of how we can have an impact on local environments and territories where we operate,” Alexandre notes, emphasizing the value of grassroots innovation.

Reducing Food Waste Across the Globe

Sustainability remains a top priority for Sodexo. Through the Waste Watch program launched in 2019, the company has set ambitious goals to reduce food waste in its kitchens by 50% by 2025. They leverage data and AI to measure waste, create low-waste recipes, and educate consumers.

“AI helps us track waste left on plates and understand where waste is really produced. This allows us to improve processes and educate both chefs and consumers,” says Alexandre.

Building Healthier Habits Through Food

Sodexo also focuses on “food as medicine,” a concept aimed at improving health and longevity through better nutrition. Alexandre highlights the importance of offering balanced meals, educating consumers, and making healthier options visually appealing to encourage adoption.

“We eat with our eyes before we taste, so healthier meals must look appealing. This helps us nudge consumers toward better choices,” Alexandre explains.

Sodexo’s innovative strategies demonstrate how large corporations can play a pivotal role in building sustainable food systems. Through collaboration, creativity, and technology, Sodexo continues to shape the future of food for millions of consumers globally.

Find Alexandre on:

LinkedIn: Alexandre Leboeuf

Twitter/X: @SodexoGroup

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Building a Community of Food Heroes

KM ZERO brings together a diverse group of changemakers, from scientists and farmers to entrepreneurs and investors. These “food heroes” are united by a shared mission: creating sustainable, impactful solutions. Beatriz explains, “We need to bring big food into the conversation... We’re obsessed with convincing the unconvinced.” This collaborative approach ensures that stakeholders across the value chain, including large corporations, align toward meaningful change.

Focusing on Soil Regeneration

While cutting-edge trends like molecular farming grab headlines, Beatriz emphasizes the importance of “less sexy” innovations, such as soil regeneration. Healthy soils not only yield better crops but also help combat climate change. She warns, “We’ve lost 70% of biodiversity and 50% of topsoil, which directly impacts human health.” Reviving these ecosystems can reduce greenhouse gas emissions and create more nutritious food.

Educating Future Generations

KM ZERO’s Gastro Genius program empowers children to tackle food challenges creatively. Through initiatives like designing the hamburger of 2050, younger generations are inspired to think critically about sustainable practices. Beatriz highlights the importance of this work: “If we don’t involve the next generation, we’re just wasting time designing solutions they’ll have to implement without context.”

Accelerating Change Through Collaboration

KM ZERO’s think tanks and summits bring stakeholders together to break bottlenecks and reach consensus on sustainable practices. Their Fooduristic report showcases best practices and inspires companies to replicate them. “We need companies copying each other to accelerate change,” Beatriz urges. These events also provide startups with critical exposure and funding opportunities, bridging the gap between innovation and implementation.

Find Beatriz on:

LinkedIn: Beatriz Jacoste Lozano

Twitter/X: @BeatrizJacoste

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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The Shift Toward Alternative Proteins

Alternative proteins have been a hot topic in food tech, and Nadav emphasized their importance for sustainability. “The revolution is here, and it has to happen because we don’t have the land and water to grow more animals,” he explained. While the initial hype led to a saturated market, only the strongest companies are scaling effectively. Nadav highlighted that achieving global adoption depends on the scalability and affordability of these innovations.

Investing in Ingredients: A Winning Strategy

When it comes to food tech investments, focusing on ingredients often yields the most promising results. Nadav noted, “Most exciting exits in food tech are in the ingredient space.” Startups working in B2B, particularly in scalable technologies like plant-based flavor and texture enhancements, are well-positioned to succeed. This focus on foundational innovations creates opportunities for both investors and big industry players.

Building Bridges Between Startups and Industry Giants

Collaboration with established players like Nestlé or Danone is vital for startups aiming to scale. Nadav explained, “In food, it has to do with scale… to serve millions of consumers, you need production, safety, regulation, and distribution.” Startups often lack these resources, which is why partnerships are crucial. PeakBridge Ventures acts as a bridge, connecting startups with the expertise and networks they need.

The Human Factor in Investment Decisions

For Nadav, investing is deeply personal. “At the end of the day, it’s all about the people,” he shared. Understanding the values and motivations of entrepreneurs is essential for long-term collaboration. Nadav even shared a story about how a lunch meeting helped him decide whether to partner with an investor, underscoring the importance of personal connection in professional relationships.

The Future of Food Tech is in Europe

Europe is a hub for groundbreaking food tech research, boasting strong academic institutions and innovative companies. “Europe is amazing because the science and R&D are very deep,” Nadav remarked. With PeakBridge’s focus on seed-stage investments in Europe, the region is poised to lead in areas like alternative proteins, sustainable ingredients, and food system innovation.

Find Nadav on:

LinkedIn: Nadav Berger

Twitter/X: @PeakBridge

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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The environmental impact of traditional protein sources is immense. As Sirli explains, “Producing protein from animals is very environmentally demanding and inefficient.” With global meat consumption on the rise, alternative proteins offer a sustainable way to meet nutritional needs while mitigating climate change. Whether it’s plant-based, fermented, or cultivated, these new protein sources are designed to complement traditional ones, making food production more eco-friendly.

The Mycoprotein Advantage

One of the most promising innovations in alternative proteins is mycoprotein, derived from fungal mycelium. Sirli highlights its benefits: “We don’t need any arable lands or depend on climate conditions. It’s a controlled process that can happen anywhere.” This scalability and resilience make fermented proteins an exciting solution for global food security.

Overcoming Taste Challenges in Plant-Based Proteins

Taste remains a significant barrier in the adoption of plant-based proteins. According to Sirli, “Plants have distinctive flavor properties, and no one wants their meat alternative to taste like pea or soy.” Exciting advancements, like gene editing and bioprocessing to remove unwanted flavors, could revolutionize sensory experiences, making plant-based products more appealing to consumers.

Navigating Regulatory and Cost Barriers

Europe’s stringent regulations present hurdles for FoodTech startups. “Everything that hasn’t been consumed before 1997 must go through approval by EFSA,” Sirli shares. Combined with high production costs, especially for technologies like cultured meat, startups face significant challenges. However, partnerships with governments and existing facilities can ease these burdens, fostering innovation.

Collaborating for FoodTech Success

For startups in the alternative protein space, collaboration is key. Sirli emphasizes, “One of the critical things is intellectual property. Startups need to ensure they retain ownership when working with large corporations or research organizations.” Balancing partnerships with IP protection ensures long-term growth and innovation.

Find Sirli on:

LinkedIn: Sirli Rosenvald

Funki: funki.ee

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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How Tradition Shapes Our Taste Preferences

One of the central ideas Mario shared was how deeply tradition and memory shape our taste preferences. “Even if you don’t want to talk about tradition as a good value, think of it as habit and memory,” Mario explains. Neuroscience in food innovation helps brands understand the ways our memories and traditions impact our preferences. This insight allows companies to develop products that resonate emotionally with consumers, creating more meaningful connections to their brands.

The Science of Sensory Memory in Food

Mario highlighted how neuroscience can break down the elements of sensory memory, a critical factor in food innovation. He says, “We can put a number on how the brain interacts with food from a familiarity standpoint.” By understanding these responses, brands can identify which ingredients or flavors connect positively with consumers, and which might need adjustment to gain acceptance. This is the science behind creating memorable, repeatable food experiences that align with consumer habits.

Using Neuroscience to Nudge Healthier Eating

Changing eating habits is no easy feat, but neuroscience in food innovation can offer a solution. Mario shared how Thimus works with brands to use data-driven insights to gently encourage consumers toward healthier choices. “The idea of converting people to healthier food is valid, but they don’t change because it doesn’t taste good or click with them,” he notes. By aligning taste with emotional resonance, Thimus helps brands make healthier options more appealing, paving the way for better eating habits.

Leveraging Nostalgia for Product Acceptance

Mario introduced the concept of “food nostalgia,” where familiar aromas or flavors evoke memories, making new products feel more comfortable and enjoyable. “Sometimes food nostalgia is not about the product being good but the context it reminds people of,” Mario explains. For brands, understanding these cues is invaluable for creating products that feel like home and promote positive emotions, which are essential for product acceptance in new markets.

The Future of Personalized Food Products

Looking ahead, Mario envisions a future where food products are tailored more closely to specific cultures and preferences. “This industry is not yet designed to be flexible, but it will have to adapt,” he says. Advances in AI and neuroscience will enable brands to customize flavors and experiences for diverse consumers, meeting demands for cultural and sensory relevance. The goal is to create foods that people connect with naturally, ensuring that brands stay relevant in an increasingly competitive market.

Find Mario on:

LinkedIn: Mario Ubiali

YouTube: @thimus8594

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Claire Houry emphasizes the importance of building close, long-term partnerships with startups, noting that Ventech aims to support companies from early stages all the way to exit. "We invest early and want to be partners from day one," she says, highlighting Ventech's pan-European reach, with teams stationed in major tech hubs across Europe. This regional presence enables Ventech to work closely with founders, fostering trust and collaboration over time.

The Power of Preparation in Exit Strategies

According to Claire, preparing for an exit starts from day one. In her view, startups should understand that "there will be an exit scenario at some point," and it's critical to prepare well in advance. By building relationships within the ecosystem and positioning themselves as acquisition-ready, startups increase their chances of successful exits. "You are being acquired, not for sale," Claire says, explaining the philosophy of strategically aligning with potential acquirers instead of openly looking for a buyer.

Navigating Profitability in B2B SaaS Ventures

Claire shares that Ventech’s approach allows for financing losses in the early stages, but with a clear path to profitability. In her words, “We look at unit economics – customer acquisition costs, net retention rates – rather than pure profit in the early days.” This focus ensures that Ventech invests in companies that, although they may be unprofitable at the start, are set up for sustainable growth and profitability in the long term. For her, companies generating 30-40 million euros annual recurring revenue (ARR) should be nearing profitability, which she sees as a natural milestone for growth-focused ventures.

Unique Challenges and Opportunities of the European Tech Market

European tech investment has distinct characteristics, from regulatory landscapes to market size. Claire explains that European funds tend to be smaller and that “risk is linked to reward,” with exits often smaller in value compared to the U.S. However, she is optimistic about Europe, especially with the rise of new technology and regulatory-driven opportunities. "We have a responsibility to build global leaders," Claire asserts, emphasizing Ventech’s commitment to identifying and supporting ambitious founders who want to expand internationally.

The Impact of Regulation on Innovation and Growth

Regulation in Europe, according to Claire, drives innovation in certain sectors, especially B2B SaaS. She gives the example of Prewave, an Austrian company focused on supply chain risk intelligence, which addresses growing compliance demands in the European market. "In sectors like supply chain and ESG, regulation creates new business opportunities," Claire notes. For her, regulatory demands in Europe offer a competitive edge by pushing companies to innovate in ways that U.S. firms often follow.

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Find Claire on:

LinkedIn: Claire Houry

Ventech's Newsletter: typeform.com/to/LQk75Mmz

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

One of the highlights from Tim Schumacher's conversation is his strong belief in "founder-market fit." Unlike product-market fit, which focuses on the product's place in the market, founder-market fit is about the founder’s connection and passion for the problem they're solving. Tim says, “I’ve always been better at scaling things rather than building from scratch." This mindset guided him in creating saas.group, where he buys established companies and scales them. Founder-market fit, he believes, is crucial for founders to thrive and stay motivated.

Saas.group: A Unique Model for Scaling Startups

Tim’s approach with saas.group is different from the typical venture capital model. Instead of funding high-growth startups, saas.group acquires small, profitable SaaS companies and scales them. “We’re not a VC; we acquire 100 percent of the company,” Tim explains. This model allows founders to cash out and move on to new projects, while saas.group focuses on improving and scaling the acquired companies. His strategy highlights an alternative path for bootstrapped SaaS companies to achieve long-term growth without the traditional pressures of venture capital.

Climate Investment Through the World Fund

Apart from SaaS, Tim is also a founder of World Fund, a European climate-focused VC that invests in early to mid-stage startups with high decarbonization potential. “If it decarbonizes and does so heavily, that’s a topic we like to look at,” he shares, explaining World Fund’s criteria. This venture reflects Tim’s passion for applying his software expertise to the climate crisis, investing in innovations that reduce emissions and promote sustainability. His insights here show the potential for tech to drive impactful climate solutions.

The Role of ESG in Today’s Startups

Tim emphasized the importance of environmental, social, and governance (ESG) practices in any business. While ESG compliance is increasingly required, especially in VC-backed companies, Tim believes it’s just as important to look at the impact of the business model itself. “A company can have high ESG ratings and still be detrimental to the planet,” he points out. For Tim, it’s essential that businesses not only comply with ESG but also genuinely align with sustainable and ethical practices to build a lasting positive impact.

Supporting Indie Makers and Bootstrappers

Tim has a deep respect for indie makers and bootstrapped founders, often those who build solid products on limited resources. “There are tens of thousands of great founders out there who just need an exit path,” he notes. saas.group’s model offers this by acquiring these companies and scaling them further. This approach resonates with Tim’s experience as a founder who values sustainable growth over flashy, high-risk ventures. Through saas.group, he’s creating a supportive ecosystem for bootstrapped SaaS startups to thrive long-term.

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Find Tim on:

LinkedIn: Tim Schumacher

Email: tim@saas.group // tim@worldfund.vc

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Linn-Cecilie emphasizes that impact investing requires intentionality and measurability. According to her, “You can do a lot of impact investments unintentionally, but if you don’t have the intentionality there, it can be hard to call it real impact.” LUMO Labs, where she currently works, uses intentionality as a core part of their investment thesis. They measure both the financial returns and impact KPIs, ensuring that each investment stays true to its impact goals over the long term.

This intentional approach is key in climate tech as the sector grows rapidly. As Linn-Cecilie notes, the impact investing market has reached “1.16 billion dollars” and is set to expand 20% yearly, showing how intentional impact is becoming the new normal in the investment world.

Scaling Beyond Local Boundaries

With a primary focus on early-stage investments, LUMO Labs actively encourages startups to scale beyond their local markets. Linn-Cecilie points out, “Our whole thesis is to take these companies and make them go out of their own market as soon as possible.” For climate tech and impact-focused startups, scaling is often essential to reach global markets and make a measurable impact.

By leveraging networks in the Nordics, Baltics, and beyond, Linn-Cecilie’s team at LUMO Labs helps startups overcome geographic and cultural barriers, setting them up for global success. This ability to bridge regions is what makes LUMO Labs’ impact investing approach truly valuable.

Emphasizing Value-Driven Entrepreneurship

Linn-Cecilie shares that many Nordic founders tend to prioritize values over profit. She notes, “To build the biggest and the best companies, you need to be driven by something else than profit.” This value-driven approach is increasingly prominent in Norway and the Nordic regions, where impact and sustainability are core parts of the entrepreneurial mindset.

This shift toward values is especially beneficial in the climate tech space, where creating a positive impact is integral to the company’s mission. Startups in this ecosystem aren’t just focused on financial growth; they aim to create real-world change, which aligns with LUMO Labs' focus on investing in sustainable urban solutions.

Collaborating with Tech Transfer Offices (TTOs)

One unique aspect of Linn-Cecilie’s work at LUMO Labs is collaborating with Tech Transfer Offices (TTOs) at universities to identify and develop early-stage tech innovations. She explains, “We invest very early, so we can do pre-seed and up to late-seed, often with projects coming directly out of TTOs.”

Working closely with TTOs allows her team to invest in cutting-edge technologies that address climate and urban challenges. These partnerships bring academic innovations to market faster, enabling climate tech startups to build solutions that are not only technologically advanced but also deeply impactful.

Supporting Founders Beyond Capital

Linn-Cecilie highlights how LUMO Labs strives to support founders beyond mere financial investment. She states, “It’s not always a pitching competition; there is space for conversations.” Her firm places a strong emphasis on mentorship and availability, with Linn-Cecilie herself often meeting with founders just for a chat, even if no investment is immediately involved.

This approach is especially encouraging for early-stage startups, who may feel intimidated by VCs or overwhelmed by their financial needs. Her advice for founders? Don’t be discouraged by a “no” from VCs—often, it’s about alignment rather than company quality. LUMO Labs aims to foster an ecosystem where startups can thrive with the right support, not just funding.

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Find Linn-Cecilie on:

LinkedIn: Linn-Cecilie Linnemann

Instagram: @linnlinne

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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The Norwegian startup ecosystem has experienced rapid growth in recent years, especially in early-stage investments. Cecilie Skjong, an investment manager at Skyfall Ventures, shared her journey in the Nordic tech scene, highlighting how Norway's market has become a magnet for both local and international investors. “Over the past decade, there’s been a real boom in early-stage investments here in Norway,” she noted, pointing to an increase in funding and support structures for tech startups.

Investing in Teams Over Products

At Skyfall Ventures, the investment focus centers on founders and their teams more than anything else. Cecilie emphasized, “When you’re investing at the pre-seed or seed stage, it’s almost all about the team and their vision.” Early-stage investments come with many unknowns, and for Skyfall Ventures, the founders’ commitment and passion are paramount. This focus on team dynamics reflects Norway’s unique, people-first investment culture.

Norway's Generalist Approach to Investment

Skyfall Ventures embraces a generalist investment strategy, supporting companies across various sectors, from e-commerce to climate tech. “Our common denominator is software or software-enabled hardware,” Cecilie explained. This approach allows them to back a diverse range of startups, fueling innovation across different fields within the Norwegian startup ecosystem. By not limiting themselves to one niche, they provide crucial support to companies that might otherwise struggle to gain traction.

Building Global from Day One

Norway’s small population size encourages startups to think internationally from the start. Cecilie highlighted that Skyfall encourages founders to scale globally early on, given the limited local market. “Companies that embrace a global mindset early are seeing the most success,” she shared, underscoring Norway’s competitive advantage. By targeting international markets, Norwegian startups can accelerate growth, making the region a global leader in tech innovation.

The Future of Female Entrepreneurship in Norway

Despite Norway's reputation as a progressive country, female-led startups still receive less funding than their male counterparts. Cecilie discussed how Skyfall is committed to supporting female founders, noting recent investments in companies led by talented female CEOs and engineers. “We’re not investing in them because they’re female founders, but because they’re exceptional,” she emphasized. Skyfall’s commitment to diversity and inclusivity is a vital part of its mission to create a more balanced Norwegian startup ecosystem.

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Find Cecilie on:

LinkedIn: Cecilie Skjong

Skyfall Ventures website: skyfall.vc

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Björn's journey from Minneapolis to the Nordic tech scene has been anything but ordinary. Moving from the U.S. to Estonia and then Norway, he has worked with Fortune 500 companies and ventured into the tech world. His story highlights the importance of cross-border collaboration in tech ecosystems. “I moved to Estonia to help launch and scale a FinTech platform, and now I'm fully immersed in the tech scene in Oslo,” Björn shared. His experiences emphasize how global exposure can significantly impact startup success and innovation.

The Power of Community in Startups

One of the strongest themes throughout Björn's career is the role of community in the startup world. From his time leading Startup Extreme, where networking was intertwined with extreme sports, to his current efforts as Marketing Director at Hokkaido Innovation Week in Japan, he believes that community is vital for success. “I like meeting new people. I like hearing what their story is, and I intuitively want to support them,” Björn said. His natural ability to build and nurture relationships has been crucial in every project he's taken on.

Pivoting and Adapting to Market Trends

Björn’s ventures are a testament to the necessity of pivoting in business. He shared his experience with Databutton, a company that originally wasn’t AI-focused but adapted quickly when OpenAI’s API was released. “We made a pretty heavy pivot into the AI space,” Björn explained, demonstrating how staying agile and ready to adapt to industry changes can keep a startup on the cutting edge.

Learning from Failures in the Gaming Industry

Björn candidly discussed a gaming startup he worked on that didn’t succeed. Reflecting on why it failed, he pointed to a lack of experience in the gaming sector and an underestimation of product quality expectations. “We underestimated the level of quality you need to produce, even just as a beta product,” he said. His openness about failure is a reminder that every setback provides valuable lessons that contribute to future success.

The Intersection of Art and Technology

Currently, Björn serves as the Chief Commercial Officer at Atelie.Art, a platform for professional artists to sell their work. He sees it as a natural blend of his entrepreneurial spirit and passion for art. “We’ve created a marketplace for professional artists, vetted by an evaluation committee,” he noted. By applying tech solutions to the art world, he’s building bridges between artists and buyers, proving that tech can disrupt even the most traditional industries.

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Find Björn on:

Linktree: @Lapakko

IG: @Lapakko

Medium: @Lapakko

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Håkon Høgetveit believes that referral-based hiring is the most effective recruitment strategy for modern businesses. Traditional methods, relying on cold applications, are becoming obsolete, especially in tight-knit communities like Oslo. “People don’t apply for jobs the way they used to. They hate the forms, they hate the black-box experience,” says Håkon. He emphasizes that recruiting through trusted networks leads to more reliable and successful hires, a lesson he learned firsthand from building companies. Vouch capitalizes on this, creating a platform that systematizes referrals, providing a seamless experience for employers.

AI Enhances but Doesn't Replace the Human Touch

AI is increasingly playing a role in recruitment, but Håkon stresses the importance of maintaining a human element. “AI writes job ads, crafts cover letters, even screens candidates,” he notes. However, he sees the risk of losing the human connection, which can negatively impact hiring. At Vouch, they use AI to optimize processes but ensure that trust remains the key factor. “People still hire people they trust,” Håkon adds, emphasizing that Vouch blends technology with personal connections to create an ideal hiring platform.

Why Traditional Application Systems Are Failing

Håkon explains how the job application process has become tedious for both applicants and companies, especially as the market becomes flooded with unqualified candidates. “We’re seeing companies overwhelmed by hundreds of applications, many of them not qualified,” he explains. AI tools can even spam these systems, creating a backlog of applications that are often ignored. By focusing on referral-based hiring, Vouch eliminates these issues and helps companies hire with confidence. The platform ensures only relevant, pre-vetted candidates are considered.

Building a Community-Centric Business Model

Håkon’s entrepreneurial journey has always involved community-building. With Vouch’s referral-based hiring model, he’s fostering a network of trusted relationships that fuel recruitment. “We’re building a user base of people referring people they know and trust,” he says. This community focus doesn’t just streamline hiring; it creates a more supportive and dynamic ecosystem. Whether it's supporting fellow founders in Oslo or investing in other startups, Håkon is dedicated to strengthening the entrepreneurial network, which is essential for success in smaller startup hubs like Oslo.

Challenges of Entrepreneurship in Norway

As a founder in Norway, Håkon has faced challenges related to taxation and regulation, particularly around startup exits. "The Norwegian tax model is challenging for founders, especially when wealth is tied up in startups," Håkon explains. The wealth and exit tax system can make it harder for entrepreneurs to reinvest in their businesses, affecting growth. Despite these obstacles, Håkon remains hopeful, thanks to efforts from local organizations and initiatives that are working to improve conditions for startups in Norway. He believes in the importance of a supportive ecosystem to help founders navigate these difficulties.

Find Håkon on:

LinkedIn: Håkon Høgetveit

Website: vouch.careers

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Matt started his career as a venture capitalist at Condé Nast’s corporate venture fund, where he gained invaluable experience in high-stakes investments. “I cut my teeth really in the deep end of VC, working with high-growth companies like Farfetch and Vestiaire Collective,” Matt shared. This exposure shaped his understanding of growth and business strategy, setting the stage for his entrepreneurial ventures.

The Birth of "The Lunicorn" and How It Paved the Way for Startup Success

After leaving VC, Matt founded The Lunicorn, a media brand focused on creating engaging content around technology and entrepreneurship. He quickly pivoted from his original vision to meet market demands, eventually building the company into a multi-million dollar business. “We followed the money, and it led us to building white-label content for giants like Microsoft and Danske Bank,” Matt explained. Despite its success, The Lunicorn was sold during the early days of the pandemic, a move that came with both challenges and new opportunities.

Reversing an Acquisition: A Rare but Strategic Move

In a rare twist, Matt bought back The Lunicorn less than a year after selling it due to shifting business strategies on the buyer's end. He explained, “They offered me a CMO role, but it was completely off-target for what I wanted to do. So, I saw an opportunity to regain control and chart a new course.” This experience highlights Matt’s adaptability and deep understanding of when to pivot for long-term gains.

Pursuing Olympic Dreams: The Entrepreneurial Spirit Translated to Sports

After selling The Lunicorn, Matt channeled his energy into a new challenge: training to represent South Africa in cross-country skiing at the Winter Olympics. “I Googled, ‘Is it possible to qualify for the Olympics in three years?’ and saw it as a startup-like opportunity,” he recounted. By applying the same discipline and focus that fueled his entrepreneurial success, Matt is now on track to compete in the World Championships.

Storytelling as a Superpower for Entrepreneurs

Throughout the podcast, Matt emphasized the power of storytelling in building a brand and connecting with audiences. “It’s not just storytelling; it’s story selling,” he said. This ability to convey his journey compellingly has been instrumental in his career, making him a sought-after speaker and coach. His advice for founders? “Always be pitching. Always be raising. Every conversation can be an opportunity if you frame it the right way.”

Find Matt on:

LinkedIn: Matt C Smith

Website: mattcsmith.com

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Playfinity, under the leadership of CEO Pippa Boothman, has taken a unique approach to keeping kids active. The company focuses on blending sports with digital experiences to encourage children to engage in physical activity. This idea was born out of the founders' personal experiences, observing their kids transition from hours of physical play to screen time. Playfinity's solution? Active gaming. By using gamification techniques, they have managed to create an engaging platform that motivates kids to stay active.

Digitized Sporting Equipment

Playfinity's product offering includes digitized sporting equipment that connects to a free app full of games. This allows kids to challenge themselves, play with others around the world, and even create leaderboards and avatars. The aim is not to create elite athletes, but to encourage kids to play more and play more often. Pippa explains, "There's a ton of sports tech for the 2 percent of kids that take the elite track. There's nothing for the 98 percent of kids who just want to have fun and who are at the biggest risk of dropping out."

The Power of Gamification

Playfinity's approach leverages the power of gamification to motivate kids to stay active. Pippa notes that the language kids understand today is technology and gamification. By using these tools, Playfinity is helping combat the global challenge of youth inactivity, which has significant physical and mental health implications. The company has successfully gamified physical activity, making it more appealing to the younger generation.

Overcoming Challenges

As a small company operating in the massive sectors of gaming, technology, and sports, Playfinity has faced its fair share of challenges. One of the biggest hurdles has been raising funds in a challenging economic climate. However, despite these difficulties, the company has managed to achieve significant milestones, including launching four products and gaining users in over 21 countries.

The Future of Playfinity

Looking ahead, Playfinity is excited about the potential of digitization in sports. Despite being early in this journey, the company is optimistic about the role technology will play in promoting physical activity among kids. As Pippa puts it, "In five years, there's going to be so much digitization in sports...soon it's going to be a much bigger category for the consumer." With this vision, Playfinity is set to revolutionize how kids engage in physical activity.

Find Pippa on:

LinkedIn: Pippa Boothman

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Véronique Steiner’s career in fintech showcases the sector’s dynamic growth and her entrepreneurial drive. Since joining J.P. Morgan six years ago to establish the FinTech and e-commerce segment, Véronique has played a crucial role in overseeing J.P. Morgan's fintech, media, telecom, and payments services across Europe, the Middle East, and Africa. Her leadership extends from supporting traditional banks to nurturing emerging fintechs. "We like to say we’re the bank behind the banks and the FinTech behind the FinTech," she notes, underscoring her pivotal role in driving innovation and building a successful business from scratch.

Building a FinTech Powerhouse from the Ground Up

J.P. Morgan recruited Véronique to harness Europe’s robust fintech ecosystem. “We were covering large U.S. tech companies, but Europe had a strong fintech link,” Véronique explains. Establishing a successful segment required assembling a skilled team and implementing strong governance to manage the high-risk fintech environment. Today, her team of 25 experts navigates various aspects of fintech and e-commerce, from regulatory compliance to managing inbound subsidiaries for global players. This strategic approach is vital for navigating the complex payments and fintech landscape.

J.P. Morgan’s Strategic Edge in FinTech Innovation

J.P. Morgan’s competitive advantage is rooted in its commitment to innovation and substantial technology investments. Véronique highlights, “We’re one of the only banks that invests billions annually in innovation. This allows us to stay at the forefront and support our clients with cutting-edge solutions.” This forward-thinking strategy is evident in J.P. Morgan’s European expansion, where it has solidified its presence. “Europe is our second biggest market,” Véronique notes, emphasizing recent investments in France and beyond. “We’re growing rapidly, continuing to invest and innovate.”

FinTech Trends and the Rise of Banking as a Service (BaaS)

The fintech sector is diverse, spanning cross-border payment solutions to insurtech innovations. Véronique Steiner explains, “FinTech covers everything from payments to financial technology services. Our role is to support clients across various fintech sectors, including cross-border payments and acquiring.” A notable trend is the increasing interest among traditional companies in transitioning to fintech roles themselves. “We’re seeing more corporates wanting to become payment service providers to maintain control over their data and consumer interactions,” she notes. Additionally, the rise of Banking as a Service (BaaS) presents transformative opportunities. Véronique elaborates, "It’s about allowing businesses to leverage our licenses and infrastructure,” enabling them to offer financial services while sidestepping regulatory complexities.

Commitment to Diversity and Philanthropy in FinTech

Véronique Steiner’s dedication to advancing diversity in fintech is evident through her involvement in the Rise Up and Amplify program at Money 2020, which supports individuals from diverse backgrounds in the payments industry. J.P. Morgan’s philanthropic initiatives in France, aimed at supporting women founders and educational programs, reflect a broader commitment to social responsibility. “We’re investing not just in business but also in the development of the French population,” Véronique affirms. Looking ahead, she emphasizes J.P. Morgan’s continued support for startups and innovators, encouraging engagement through conferences or LinkedIn for potential partnerships.

Véronique Steiner’s dedication to advancing diversity in fintech is evident through her involvement in the Rise Up and Amplify program at Money 2020, which supports individuals from diverse backgrounds in the payments industry. J.P. Morgan’s philanthropic initiatives in France, aimed at supporting women founders and educational programs, reflect a broader commitment to social responsibility. “We’re investing not just in business but also in the development of the French population,” Véronique affirms. Looking ahead, she emphasizes J.P. Morgan’s continued support for startups and innovators, encouraging engagement through conferences or LinkedIn for potential partnerships.

Find Véronique on:

LinkedIn: Véronique Steiner

Twitter/X: @jpmorgan

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Julie Ranty emphasizes the importance of ambition in scaling Viva Technology from its inception. "We were reaching for the stars right from the beginning," she said, reflecting on the initial goal to make VivaTech a global event. This ambition attracted top-tier speakers, companies, and innovations, helping to establish VivaTech as the largest European Tech event. Starting with 40,000 attendees in 2016, Viva Technology now hosts over 150,000 participants.

Embracing AI and Internationalization

One of the crucial strategies for VivaTech's success was making it an international event. Julie highlighted, "Tech is a very global ecosystem," which necessitated attracting international investors and participants. She also discussed how AI is becoming a driving force in the French Tech ecosystem, thanks to initiatives like Station F and policies from French President Emmanuel Macron. This global and AI-focused approach significantly contributed to VivaTech's rapid growth.

Transition from Event Management to Founding Pollen

After seven years of leading VivaTech, Julie decided to start her own venture. "I wanted to start my own company and go on the other side of the fence," she explains. This transition was driven by her passion for education and helping people understand and adapt to the rapidly changing world. Pollen, her new company, focuses on providing live, cohort-based training to ensure impactful learning experiences.

Importance of Continuous Learning and Soft Skills

Julie underscores the importance of continuous learning, especially in the fast-evolving tech industry. "Skills have a very short lifespan now," she notes, emphasizing that ongoing education is crucial. Pollen offers courses in both hard skills, like AI and sales methodologies, and essential soft skills. "Empathy, critical thinking, and creativity are crucial to differentiate yourself from machines," she says, highlighting the increasing relevance of these skills.

Building a B2B-Focused Education Platform

Pollen's unique approach targets companies, offering them the opportunity to distribute learning credits to their employees as a perk. This B2B model differentiates Pollen from other education platforms. As Julie explains, "we co-create trainings with our partners to match their business goals." By focusing on the needs of both startups and large corporations, Pollen ensures that its training programs are relevant, actionable, and highly impactful.

Julie's journey from managing a leading Tech event to founding an innovative education platform showcases her visionary leadership and commitment to continuous learning. As she continues to develop Pollen, it's clear that her contributions to the tech and education sectors will remain significant.

Find Julie on:

• LinkedIn: Julie Ranty
• Twitter/X: @JulieRanty

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

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The Inspiration Behind Sens.ai

Paola Telfer's journey into mental wellness technology began with a personal crisis following a motor vehicle accident. She saw gaps in the market regarding mental health solutions and decided to bridge these gaps. “I realized that there were subtle levels of mind in your subconscious that were difficult to access precisely,” she explains. This realization led to the development of Sens.ai, aiming to make these transformative tools accessible to more people.

Innovative Neurofeedback Technology

One of the core components of Sens.ai is its neurofeedback technology. Users wear a headset and use a mobile app that transforms their biological signals, like heart rate and brain waves, into music and visuals. Paola shares, "It's like a mirror for your mind, guiding you to deeper states of consciousness where you can rewire your stories." This technology allows users to engage in deep mental exercises that can rewire their brains for better mental health.

Bridging Medical and Consumer Markets

While neurofeedback devices have existed in the medical space, Sens.ai aims to make this technology consumer-friendly. Paola emphasizes, "We wanted to redesign the electrodes entirely to make it super easy to use, with no paste in your hair, and seconds to get the signal going." This user-centric approach ensures that the technology is accessible and effective for everyday use.

The Role of AI in Mental Wellness

Sens.ai incorporates advanced AI to enhance the accuracy and effectiveness of its mental wellness technology. Paola highlights the importance of a clean data set for applying AI effectively. "We had to make sure the integrity of the data set was absolutely critical," she notes. AI not only improves the precision of neurofeedback but also personalizes the user experience by adapting to individual needs.

Future Directions and Ethical Considerations

Looking ahead, Sens.ai aims to expand its reach and impact. The company is raising a $20 million Series A to scale its operations. Additionally, Sens.ai is exploring group coherence, where multiple users can synchronize their brainwaves and heart coherence for enhanced group dynamics. On ethics, Paola stresses the importance of transparency and simplicity in handling user data. “Your data should never harm you,” she assures, emphasizing the company’s commitment to privacy and ethical AI use.

Find Paola on:

• LinkedIn: Paola Telfer
• Twitter/X: @Paola Telfer

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

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Early Medical Career and Unique Interests

Dr. Olivia Lesslar began her medical career in Australia, where she trained as a medical doctor. Her interest in unconventional areas of medicine, such as the "tail ends of the bell curve," set her apart early on. "I was interested in the tail ends of the bell curve because that's where you're going to find innovation," she explains. This curiosity led her to explore lifestyle and functional medicine, eventually drawing her toward psychoneuroimmunology.

Introduction to Psychoneuroimmunology

Psychoneuroimmunology, which intersects psychology, behavioral sciences, the nervous system, immunology, and hormones, became a focal point for Dr. Lesslar. She describes it as "the hard science behind the soft science of mind-body medicine." This field resonated with her holistic approach to patient care, where she considered emotional and psychological factors alongside physical symptoms.

Bridging the Gap to Technology

Dr. Lesslar's transition into the tech industry was serendipitous. Her unique perspective on problem-solving aligned well with tech entrepreneurs. "I look at problems differently, and funny enough, tech entrepreneurs look at problems differently," she shares. This alignment led to her involvement with various tech ventures, including an accidental venture partner role with Sustainable Alpha and her position as science director for Sens.ai.

Embracing AI, Psychoneuroimmunology, and Innovation

Although new to AI, Dr. Lesslar quickly saw its potential in healthcare. Surrounded by experts, she delved into AI's applications in medical practice. She highlights, "AI has been really helpful in trying to aggregate and distill all that information in a way that's palatable to practitioners and patients alike." Her ability to bridge medical knowledge with tech innovation became a valuable asset in her career.

Ongoing Contributions and Future Directions

Today, Dr. Lesslar continues to innovate at the intersection of medicine and technology. Her work spans multiple companies and projects, all aimed at improving patient care through advanced medical technologies and holistic approaches. Reflecting on her journey, she emphasizes the importance of integrating diverse expertise to drive meaningful progress in healthcare.

Find Olivia on:

• LinkedIn: Dr. Olivia Lesslar
• Twitter/X: @DrOliviaLesslar

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

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As CEO, Nathalie Birocheau begins by introducing IRCAM, a renowned French institution founded 40 years ago by Pierre Boulez. "Ircam was created to imagine a place where musicians, composers, scientists, and engineers could work together to invent the future of music," Nathalie explains. This innovative environment has been instrumental in advancing audio technology and contemporary music.

Founding Ircam Amplify

To bridge the gap between research and market needs, in 2020 Nathalie co-founded Ircam Amplify - a spin-off for the commercialization of IRCAM's audio innovations. "Ircam Amplify is a private company focused on creating innovative products and services inspired by Ircam's expertise." Consequently, the goal is to develop market-centric solutions that address real-world problems in the audio industry. Moreover, by leveraging Ircam's extensive knowledge and experience, Ircam Amplify aims to deliver practical and impactful advancements in audio technology.

Practical Applications of Audio Innovation Technology

Under Nathalie's leadership, Ircam Amplify continues to develop various audio technologies for the music industry. "We've created solutions for tagging music catalogs, verifying track quality, and detecting undeclared covers." One notable innovation is a tool that shortens music tracks while preserving artistic intent, making them suitable for radio play.

Partnering with Industry Leaders

Ircam Amplify collaborates with leading brands like Louis Vuitton, seamlessly integrating audio technology into their products. As Nathalie explains, "we are the sound partner for Louis Vuitton's connected objects, ensuring a holistic approach to audio that enhances the user experience." Furthermore, this partnership shows how audio innovation can elevate brand desirability and product differentiation. As a result, the collaboration showcases the potential of advanced audio solutions. It also highlights the importance of sound in creating a compelling consumer experience.

Addressing AI's Impact on Music through Audio Innovation

Nathalie discusses the development of an AI-generated music detector, responding to the influx of AI-created content. "Our algorithm can detect tracks created by AI, providing transparency for consumers and tools for the music industry to manage their catalogs." This innovation highlights the need for transparency and quality in the evolving landscape of music technology.

Find Nathalie on:

• LinkedIn: Nathalie Birocheau
• Twitter/X: @NBirocheau

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

----

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Omid Ekhlasi began his career as a journalist before transitioning into marketing. This background equipped him with a unique perspective on storytelling and audience engagement. He explains, "My background is in journalism, and I went into marketing, which helped me understand the different stages of company building."

Building and Investing in Startups

Omid's journey took a pivotal turn when he joined a venture studio that focused on building and investing in startups. He worked closely with founders, helping them transition from R&D to a commercial focus. As Omid recalls, "over the years, I got the opportunity to work very closely with founders and learn about the challenges of building a company."

Launching Techarenan

Seeing the need for more networking  opportunities for entrepreneurs in Sweden back in 2014, Omid founded Techarenan - an international platform for innovation, entrepreneurship and sustainability bringing together entrepreneurs, business leaders, experts, investors, decision makers and politicians.  "We started out with a very small entrepreneurship competition because we thought, how could we bring entrepreneurs together?" This initial competition quickly grew under Omid's leadership, expanding to include investors, media, and policymakers, and eventually evolving to a larger, more impactful event called The Tech Arena.

Expanding and Scaling The Tech Arena

The Tech Arena's initial success led to rapid expansion. Four years after founding Techarenan, Omid and his team made the strategic decision to focus solely on growing The Tech Arena event. "In 2018, we saw that this was getting bigger, and we needed to make a decision. So, we incorporated the company and built a small team to take The Tech Arena to the next level."

Overcoming Challenges and Future Plans

When the COVID-19 pandemic swept across the world in 2020, of course The Tech Arena encountered substantial difficulties. Fortunately, they managed to rise above these challenges and became even more robust. Thanks to Omid's focused leadership during those difficult years, The Tech Arena is now becoming a significant player on the international stage. "We decided to create this event in Sweden and make it the biggest Tech event in Scandinavia," he says. By emphasizing Tech event leadership, The Tech Arena aims to attract even more international participants and continue fostering a strong community of entrepreneurs.

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Adrienne Jan shared her career trajectory, starting from Orange to becoming Scaleway's Chief Product Officer. Her journey took her from France to California and back, working with startups and major companies like AEG. She emphasized the importance of international experience, saying, "Go work abroad. It gives you a lot of interesting insights on cultural differences and how they also affect the way our products are used."

The Role of Diverse Teams in Product Development

Adrienne highlighted the significance of her diverse team at Scaleway. The team consists of product managers, designers, tech writers, product marketers, and UX researchers. She explained, "Product managers are in charge of implementing the product strategy and working with the engineering team to build the product." She stressed the importance of each role in creating successful products.

Triple the Velocity in Product Development

One of Adrienne's notable achievements at Scaleway was tripling the velocity of product development. She explained that this rapid development is crucial for competing with major American cloud providers. "We're going to probably launch 30 new products this year," she stated, emphasizing the need for speed and efficiency in bringing products to market.

AI Innovations and Partnerships

Adrienne discussed Scaleway's partnership with the French AI company H, providing a supercomputer of GPUs for training large AI models. She noted the importance of European innovation, stating, "Not all of AI is American or Chinese. There's a lot of opportunity for Europe to have a strong positioning with great engineers and a lot of innovation."

The Future of AI in Product Management

Adrienne is optimistic about AI's role in product management, believing it will automate routine tasks and allow for more focus on creativity and innovation. She advised future product managers to be pragmatic and take risks, saying, "Our job is creating products, and that requires human intelligence in terms of strategy and positioning."

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Céline Farcet's journey at L'Oréal R&I exemplifies a profound evolution in corporate innovation, transitioning from material science to spearheading tech partnerships.

She shifted her focus from academia to startup collaborations, particularly in Deep Tech, to enhance L'Oréal's innovation pipeline. "I was super curious about it," Farcet explains, highlighting her proactive move towards more open and collaborative innovation models.

This strategic shift in tech partnering strategies underscores L'Oréal's commitment to integrating sustainable technology and deep tech collaboration into their corporate fabric.

Innovation at L'Oréal: A Global Perspective

The scope of Farcet's role at L'Oréal is truly global. Her activity spans across the U.S., Israel, Asia, and Europe.

This international strategy allows L'Oréal to "scan globally all the innovations that could come from the ecosystem of startups."

This ensures that only the most fitting advancements are chosen, aligning with their strategic challenges. Such global scanning is crucial for maintaining a competitive edge in the rapidly evolving cosmetics sector.

Pioneering Projects and Partnerships

Farcet shares insights into some exciting projects, such as L'Oréal's acquisition of Lactobio. This Danish microbiome startup (the microbiome is the community of microorganisms, such as fungi, bacteria and viruses, that exists in a particular environment) is part of L'Oréal's portfolio alongside Gjosa, a Swiss company. Gjosa developed a low-flow showerhead in partnership with L'Oréal.

These examples highlight L'Oréal's dedication to diversifying its technology base and enhancing sustainability efforts. Furthermore, they reflect L'Oréal's strategic approach to improving product offerings through innovative external collaborations.

The Role of Events in Scouting Innovations

Participation in events like Hello Tomorrow is crucial for Farcet and her team.

These events help them identify and integrate cutting-edge technologies. "It's not enough to just meet [startups]," Farcet explains.

She emphasizes the importance of conducting meticulous technical due diligence. This process determines the potential cosmetic value of new technologies. Consequently, this thorough vetting ensures that only the most promising innovations meet L'Oréal's rigorous selection criteria.

Looking Ahead: Innovation at L'Oréal Through Sustainability and Tech Integration

Farcet is particularly excited about the role of sustainable technologies in meeting L'Oréal's future goals.

The 'L'Oréal for the Future' program aims to transform L’Oréal’s activity by taking into
account the complete value chain (upstream and downstream) by 2030. One of the commitments leads to increase in the incorporation of bio-based ingredients through sustainable processes without increasing
land use.

This ambitious plan requires continuous innovation and effective partnerships, leveraging both to maintain a balance between growth and sustainability.

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From Aerospace to Advocacy

Stephan Savarese's career evolved from aerospace engineering to climate advocacy, a testament to adaptability. Initially immersed in R&D, a significant moment at COP 21 ignited his shift towards environmental solutions.

Consequently, TechnoCarbon was born. At its core is Carbon Fiber Stone, reflecting a profound commitment to green technology and CO2 negative growth.

Synthesizing Sustainability in New Materials

Carbon Fiber Stone stands as a beacon in TechnoCarbon's lineup. This composite is revolutionary, surpassing traditional materials in both robustness and eco-friendliness.

Savarese is confident in its potential. Ultimately, he sees this carbon-negative material redefining the industry and spearheading a shift towards sustainable composites.

Unity in Innovation: Forging Paths to Greener Futures

Indeed, collaboration has been instrumental in TechnoCarbon's rise. The company's journey, from a Paris-based incubator to global accelerators, showcases a series of strategic alliances.

These partnerships have been more than beneficial; they've been crucial. They have propelled Carbon Fiber Stone into the spotlight, emphasizing the collective drive for environmental innovation.

Challenging Skepticism: Pioneering with Carbon Fiber Stone

TechnoCarbon's bold vision initially faced industry skepticism. Yet, Savarese addressed these doubts with unwavering advocacy for Carbon Fiber Stone.

He has continually highlighted the importance of embracing new, sustainable materials. Through this, he demonstrates that innovation is not just about creating but also about convincing and converting the market to be change-ready.

Projecting Impact: TechnoCarbon's Aspirations for Carbon Fiber Stone

With regard to the future, Savarese anticipates TechnoCarbon will experience significant growth thanks to their innovative work in sustainable composites. He predicts a future where such materials are key to business success.

Furthermore, he urges entrepreneurs to establish ventures that align financial viability with environmental advancement. This foresight lays the groundwork for innovations that are both economically beneficial and vital for reducing carbon footprints.

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2 more podcast episodes from JEC World with startup founders and other industry experts: Chris Skinner, Blanca Garro

JEC World 2024 Recap

JEC Startup Booster: the premier startup competition at JEC World, where 20 finalists gather in the Startup Booster Village to showcase their innovations, network, and engage with potential investors over three dynamic days.

Be sure to follow us on Instagram, LinkedIn, and X to be the first to listen to the new episodes.

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Reinforce 3D's Origin: Blending Engineering with Business Acumen

Blanca Garro's ascent to CEO of Reinforce3D combines her engineering background with sharp business insights. Her story begins with a chemical engineering degree, which led her across Europe, where she discovered the additive manufacturing sector.

Realizing the need for more business-oriented knowledge, she pursued an MBA, bridging her technical expertise with a deeper understanding of business development. This unique blend of skills and her passion for technology spurred her decision to join Reinforce 3D.

She vividly expresses her excitement: "I really fell in love with the technology," emphasizing the allure of innovative potential.

3D Printing Innovations: Unveiling the CFIP Technology

Next, we delve into the heart of Reinforce3D's innovation: continuous fiber injection process (CFIP) technology. Blanca eloquently demystifies this technology, highlighting its revolutionary impact on the composite sector.

Traditional composites involved layering fibers, but CFIP introduces a method to inject continuous fibers, enhancing the material's strength and functionality. Blanca's explanation makes this complex technology accessible to all, revealing how it offers a stronger and more versatile approach to manufacturing composites.

Eco-friendly Manufacturing: Sustainability in the World of Additive Manufacturing

Blanca emphasizes sustainability as a crucial driving force in today's manufacturing industry. She passionately talks about the need to innovate responsibly, focusing on "how to do more with less."

This approach is not merely a trend but a fundamental shift in how manufacturing processes are designed and executed. Her insight into Reinforce3D's commitment to sustainability shows the industry's movement towards more environmentally conscious practices, where new technologies like CFIP play a pivotal role.

Startup Leadership Insights: Navigating the Startup Landscape

Moreover, Blanca offers an honest perspective on the complexities of evaluating the market size and fundraising in the DeepTech ecosystem. She discusses the unique challenges faced by startups, especially in specialized sectors like composite materials.

Understanding market potential and attracting investors requires a nuanced approach, as Blanca explains: "It's really difficult to size my market." This candid admission sheds light on the daunting yet critical aspects of growing a tech startup in a rapidly evolving industry.

Tackling Gender Disparities in Tech and Engineering

Lastly, Blanca addresses the issue of gender disparity in the tech and engineering sectors. As a female CEO in a male-dominated industry, she brings a unique viewpoint on the challenges and opportunities for women in these fields.

The lack of female representation, especially in engineering roles, is a significant concern, as she points out the scarcity of women's CVs for engineering positions. Her perspective underlines the importance of striving for gender balance and the need for systemic changes to encourage more women to enter and thrive in these industries.

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2 more podcast episodes from JEC World with startup founders and other industry experts: Chris Skinner, Stephan Savarese

JEC World 2024 Recap

JEC Startup Booster: the premier startup competition at JEC World, where 20 finalists gather in the Startup Booster Village to showcase their innovations, network, and engage with potential investors over three dynamic days.

Find Blanca on:

• LinkedIn: Blanca Garro

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

Otherwise, be sure to follow us on Instagram, LinkedIn, and X for more inspiring interviews, coming soon!

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Chemistry of Composites: Driving Industry Evolution

Chris Skinner's transformation from a chemist to a visionary leader in strategic marketing at Owens Corning is a tale of the composites industry's evolution.

"We're at the forefront of merging material science with market demands, a testament to our dedication to innovation in composite materials," he states.

This integration of science into commercial success embodies the progress and adaptability at the heart of the composites industry.

Collaborative Innovation: Revolutionizing R&D in the Composites Industry

The research and development landscape in the composite industry is undergoing a significant transformation. "The era of solo achievements is evolving into a time of collaborative efforts," Chris Skinner notes.

He emphasizes that in this industry, success hinges on merging diverse talents to drive innovation. This evolution highlights a crucial trend: teamwork is becoming increasingly indispensable for advancing composite technology trends and material conversion strategies.

The Startup Booster: Igniting Innovation in Composite Materials

The Startup Booster Competition in JEC world stands as a testament to Owens Corning's commitment to innovation. It's not merely a contest; it's a visionary platform where emerging technologies gain momentum.

"We're crafting an ecosystem ripe for transformation," Skinner asserts, "where cutting-edge ideas meet opportunity and scalable solutions emerge."

The Pink Panther Effect: Strategic Branding in Composite Materials

Opting to color Owens Corning’s fiberglass pink and aligning it with the Pink Panther wasn’t just about looks.

Skinner explains, “We’ve crafted a story that changes how customers interact with our products. This move has made them not only noticeable but also more engaging and memorable.”

He highlights how this approach isn’t just branding ; it’s storytelling that resonates emotionally with users, adding a unique and lasting impact.

This strategy shows the effective use of narrative in creating a deep, lasting connection with customers.

Effective Branding in the Composite Industry: The Power of Now

Skinner highlights a crucial shift in marketing philosophy—focusing on the present benefits that resonate with consumers.

"We're living in a time when the immediate application and advantage of a product take precedence," he says. Skinner encourages a marketing approach that emphasizes instant satisfaction, thus fostering an immediate connection between the product and its user.

Want more from Sesamers&Jec?

2 more podcast episodes from JEC World with startup founders and other industry experts: Blanca Garro, Stephan Savarese

JEC World 2024 Recap

JEC Startup Booster: the premier startup competition at JEC World, where 20 finalists gather in the Startup Booster Village to showcase their innovations, network, and engage with potential investors over three dynamic days.

Be sure to follow us on Instagram, LinkedIn, and X to be the first to listen to the new episodes.

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Cecilia Tham's journey to the helm of Futurity Systems is anything but traditional. From Hong Kong to the U.S., and then to Barcelona, her path is a testament to the power of embracing non-linear career trajectories.

"I went from starting a co-working space to opening a fab cafe and then a school for women in tech," Cecilia shares. This diverse background laid the foundation for her current role, where she scales impact through innovative technology.

Learning from Alpha Telefonica's Moonshot Approach: Advancing Exponential Tech Development

Cecilia’s experience at Alpha Telefonica was a turning point, where she immersed herself in future-thinking methodologies. "It was a moonshot factory," she explains, revealing how such initiatives push boundaries to create technologies with exponential impact.

This experience not only refined her vision but also underscored the importance of patient capital and proprietary technology in shaping the future.

The Art of Anticipating the Unpredictable in Future-Thinking Innovation

The core of Cecilia’s work revolves around preparing for the unseen and making the unpredictable tangible. "By the time you think you need to be resilient for the future, it's already too late," she asserts.

Her focus is on weaving stories that help people understand and value the future before it becomes the present, especially in realms like AI.

Applied Futurism in Tech: Bridging Historical Insights and Future Technologies

Cecilia identifies herself as an "applied futurist," emphasizing a hands-on approach to futurism.

"Futures have a lot to do with the past," she states, highlighting the importance of collective memory in shaping what's to come. This perspective is crucial in developing strategies and solutions that are grounded in reality yet forward-thinking.

The Impact of Storytelling in Futurism

Finally, Cecilia touches on the significance of public speaking in her field. It's a vital tool for sharing her vision and connecting with potential collaborators. "It's a conversation with the audience," she says, highlighting the importance of engagement and storytelling in conveying complex ideas about the future.

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While some paths are meticulously planned, Zivile’s entrance into the tech event space was as spontaneous as it gets. Ben recalls how Zivile transitioned from a casual encounter at an event to a prominent contributor on the Sesamers blog.

Zivile remarks, “It was an accident... but sometimes the best opportunities in life are not the ones you look for, but those that find you.”

Embracing Failures: The Resilience Behind Tech Event Success

Zivile's story is a testament to the importance of embracing failure and change. Her attempt at launching a social media platform didn’t go as planned, but this setback served as a catalyst for her eventual success. “I was still very young, very naive,” she says, and sometimes “burned out.”

But through these experiences, she found her way into the Danish startup ecosystem and discovered her passion for tech events.

The Early Bird Takes the Mic: Leveraging Unusual Experiences

Interestingly, Zivile's flair for hosting events started at the tender age of eight with a TV gig in Lithuania.

“If you start telling me about advertising studies and working, that's kind of boring,” Ben playfully notes, emphasizing how unique experiences often make the most captivating stories.

Pioneering Through Pandemics: Finding Opportunity in Adversity

The global lockdown posed significant challenges for the events industry, but Zivile saw it as an opportunity to innovate.

“I jumped straight into the hackathon,” she says, demonstrating her ability to pivot and thrive even during difficult times. This period of adversity proved to be a catalyst for her growth and further involvement in the tech event space.

The Art of Authenticity: Crafting Stories Through Perception Paradox

Zivile’s journey culminates in the creation of her podcast, Perception Paradox, which she describes as a channel to share inspiring founder stories that otherwise might remain untold.

It underscores her belief in the power of authenticity and storytelling. “I've realized also how important it is to have a good host and MC because it's someone who sets the energy,” she shares.

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Fourteen years ago, Fatou Diagne, along with her co-founder, Stephanie, embarked on a journey that would significantly impact the tech and life science sectors in Europe. Bootstrap Europe, born out of their vision, diverged from the traditional equity-based investment model, opting for venture debt – an alternative Fatou passionately advocates for. "We invest in venture... not with equity, but with venture debt," Fatou explains, highlighting the unique approach of their firm in supporting burgeoning technologies and startups.

Venture Debt Europe: A Game Changer in Startup Funding

Fatou reflects on the early days of Bootstrap Europe, recalling a pivotal moment when they realized the potential of venture debt. It began with a Swedish AI startup's struggle to find suitable loan terms in Europe, leading them to an American venture lender. This encounter opened Fatou's eyes to the benefits of venture debt, both in terms of saving equity dilution and as a lucrative investment avenue. "It saved us a lot of dilution... but we also thought that it was a great investment," she notes, underscoring the dual advantages for investors and founders alike.

When to Seek Venture Debt: Timing and Growth

Navigating the complex world of startup financing can be daunting. Fatou simplifies this by outlining the ideal stage for a startup to consider venture debt. It's not for the early days but for those who have achieved product-market fit and have a clear growth trajectory. "You don’t take it before you get a product market fit... you need to know your unit economics," Fatou advises, emphasizing the importance of a startup's maturity in considering debt financing.

The Impact of Silicon Valley Bank’s Exit on Venture Debt in Europe

The recent shakeup in the venture debt landscape, particularly with the exit of Silicon Valley Bank from Europe, presents both challenges and opportunities. Fatou sees this as a pivotal moment for venture debt in Europe, noting the significant gap left behind. "Silicon Valley Bank... was providing something like 700 million just in the UK per year," she points out, illustrating the vast demand for venture debt solutions in the European market.

Bootstrap Europe’s Approach to Deep Tech Investments

Fatou shares her enthusiasm for deep tech investments, an area where Bootstrap Europe has carved its niche. These investments, often complex and requiring substantial capital, align well with their venture debt model. Fatou explains, "We like the nerdy stuff because they tend to create a massive step change in the way we live," highlighting their focus on transformative technologies that promise significant returns and advancements.

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Daniel Dumig's transition from the corporate world to the realm of innovation is a fascinating journey. He recounts his early days leading marketing for major sports lifestyle brands and how that led to the creation of the TenKan-Ten Startup Accelerator under Asics. This venture further evolved into two separate entities – The MotherTrees and U-Skale, leading to his latest project, the Venue Barcelona. "We spun off into our own companies," Daniel shares, emphasizing the seamless move from corporate to innovative entrepreneurship.

The Birth of Innovative Event Planning: Venue Barcelona

The Venue Barcelona, an upcoming innovation zone located in the city's Olympia Stadium, is poised to become a central hub for music, sports, and a variety of events. Highlighting the project's origins, Daniel explains, "Our landlord is the City of Barcelona via B:SM (Barcelona Serveis Municipals)... They had the innovative concept to transform a section of the Olympia Stadium into a dedicated innovation zone." This ambitious initiative, actively supported by the Barcelona municipality, aims to cultivate an ecosystem that further enriches Barcelona's already vibrant culture in music and sports.

Driving Innovation in Music and Sports

Daniel and his team are driven by a clear mission for the Venue Barcelona – to actively stimulate and support innovation in the realms of music, sports, and events. Utilizing Barcelona as their dynamic playground, the project ambitiously aims to provide a creative sandbox for testing innovative solutions, particularly in areas like fan engagement, media, and sustainability. Importantly, Daniel underscores the significance of addressing key challenges such as water consumption and overall sustainability in large-scale events, noting, "When you think about big events, there's inherently a sustainability challenge around it."

Creative Event Solutions: Beyond Traditional Event Formats

The Venue Barcelona approaches corporate-startup collaboration uniquely, steering clear of what Daniel terms 'innovation theater.' Instead, they focus on practical, value-driven partnerships. "It's actually corporate-driven," he states, emphasizing the importance of real-world application and impact. The project aims to create tangible solutions, moving beyond mere ideation to implementation and scaling.

The Future of Event Organization: Vision of Venue Barcelona

Looking ahead, Daniel envisions the Venue Barcelona playing a significant role in transforming business events. Drawing from his experience with networking dinners, he aims to challenge traditional event formats and create more engaging, value-driven experiences. "We always look at the stuff and ask ourselves why people do what they do and what the result is out of it," he explains, highlighting his commitment to innovation not just in products but also in event experiences.

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Pere Duran's journey to becoming the director of "4YFN" (Four Years From Now) is a classic tale of growth and opportunity. Starting as a sales coordinator and climbing up to the sponsorship director at Mobile World Congress, Pere's shift to a startup event was driven by a desire for new challenges. "I started being a sales coordinator, running around trying to get contracts signed," he recalls. This highlight underlines the importance of seeking new opportunities and challenges, even if it means leaving a secure position.

A Decade of Tech Event Success: Celebrating Leadership and Growth

Celebrating a decade (technically 11 years, discounting the COVID interruption), 4YFN has shown remarkable growth and success. This year's event is special, marking a milestone with over 900 exhibitors. Pere reflects, "It's our 10th anniversary... we have two halls here inside Mobile World Congress, more than 900 companies." This celebration not only marks a decade of progress but also showcases the event's resilience and adaptability.

Mastering Tech Event Management: A Commitment Through the Year

Managing an event like 4YFN is a year-round endeavor. Pere emphasizes the continuous cycle of planning, organizing, and executing. He explains, "These four days for us are very intense because we are delivering an event, but as well, we're designing the event for next year." This takeaway highlights the perpetual motion behind successful event planning, where one event's conclusion sets the stage for the next.

Scaling New Heights: Expanding and Adapting in a Post-COVID Era

In discussing growth and adaptation, Pere touches on the event's expansion and the challenges of the post-COVID era. The introduction of a new hall and an increase in exhibitors and investors signifies significant growth. Pere notes, "We've opened another hall... We increased exhibitors by 200 companies." This segment emphasizes the importance of adapting and scaling in response to changing times and challenges.

Encouraging Startup Ecosystems: The Event's Leadership Mission

At its heart, 4YFN is dedicated to supporting founders and startups. Pere stresses the unique opportunity it provides for startups to connect with high-level executives and investors. "It's not that easy to be a founder and meet high-level individuals," Pere points out, underscoring the event's role in bridging this gap. This highlight reaffirms the event's commitment to fostering startup growth and providing valuable networking opportunities.

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Scott Cohen’s journey into entrepreneurship began long before The Orchard's inception. In 1997, when the online world was still in its infancy, Scott and his partner foresaw the digital revolution of music. He recalls, "We saw a world where people would be creating and consuming music digitally, both on the computer and on the mobile phone." This vision led to the creation of The Orchard on Orchard Street, despite the overwhelming odds against them at a time when dial-up modems were the norm, and online stores were non-existent.

Email Marketing's Early Wins

Cohen reminisced about the effectiveness of early internet marketing strategies. The Orchard utilized AOL message boards to connect with music enthusiasts, leading to a staggering 100% email response rate in 1995. "It was often the first email they ever received," Scott said, "and then there was an email about music and the genre they liked." This tactic provided critical insights and laid the groundwork for the company's future strategies.

Jukebox's Industry Growth

Jukebox is not about disruption but transformation and addition. Scott envisions Jukebox as a platform that adds new value to the music industry without taking away from it. "I'm trying to create new value on top and expand the industry, grow the industry," Scott emphasized. He sees Jukebox as a way to enhance the music ecosystem, allowing more participants to benefit from it.

Revolutionizing Music Royalties

Scott explained Jukebox's innovative approach to transforming music royalty streams into regulated securities, a concept still awaiting SEC qualification. This platform aims to allow trading of these royalty streams, thereby providing a novel investment opportunity in the music industry. "Once a song has been a hit, it continues to earn money," Scott stated, highlighting the potential of this uncorrelated asset class.

Naive Optimism in Startups

Scott shared his evolved perspective on entrepreneurship, advising to be naive and optimistic. He believes overanalyzing financials and business plans can deter action. "No one in their right mind would ever do whatever business you're about to start. It's impossible. You have to just go for it," he advised, advocating for taking the plunge and figuring things out along the way.

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Ben Bowler's blend of music and technology led him to the founding of Aux. A jazz and funk drummer by training and a tech enthusiast by passion, Ben leveraged his unique skill set to create innovative platforms for artists and the music industry. "I started out as a musician...at the same time, I've always been interested in computers," Ben shared. This dual interest laid the groundwork for his entrepreneurial ventures, starting with Chew.tv, a live streaming platform for DJs.

From ChewTV to Streamon

Ben's first company, ChewTV, tapped into the burgeoning live streaming market, coinciding with the rise of Twitch and YouTube Live. Despite facing challenges with music licensing fees, the company gained significant traction with half a million users and was ultimately acquired by BandLab in 2015. His second venture, Streamon, addressed the economics of live streaming more sustainably, leading to a seven-figure acquisition by Wistia.

The Aux Philosophy

With Aux, Ben Bowler is not looking for a quick fix or a simple solution. Instead, he is tackling the complex challenges faced by artists in music production and collaboration. "I embraced complexity...I wasn't going for the standard startup approach," Ben stated. By focusing on the intricate needs of musicians, Aux aims to provide comprehensive tools that rival those in other creative sectors.

Direct to Fan Model

Aux's sister brand, Direct.app, emerged from the realization that artists need more robust revenue streams. By acquiring a merchandise company and integrating it with Aux's services, Ben is driving not just business revenue but also empowering artists to maximize their earnings through direct fan engagement. "Merchandise is fantastically profitable for artists," Ben noted, illustrating the financial advantages of direct-to-fan sales.

LoopLM: AI in Music

Aux is set to launch a groundbreaking AI-powered sample library, demonstrating the untapped potential of generative AI in music. "It's trained off a data set of samples generated by human producers...as an artist, you can type the sound you want," Ben explained. This innovation could revolutionize music production by providing unique, high-quality samples, fostering creativity among artists.

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Allen Bargfrede's eclectic career trajectory is a testament to his adaptability and foresight. As a music and technology lawyer, he has seamlessly transitioned into strategic advising and operational roles, shaping the way music companies and their investors navigate an ever-evolving industry. His work, especially with the Rethink Music initiative, has been pivotal in fostering transparency within the music industry, particularly addressing the perennial challenges of metadata. Allen recalls, "We did a lot of work on transparency in the music industry and particularly the metadata challenges that exist."

Metadata: The Music Industry's Unsung Hero

Allen demystifies the concept of metadata for the uninitiated, highlighting its critical role in the music ecosystem. "Metadata in the music industry is really what's... identifiers that help streaming services... so that the royalties can be properly allocated," he explains. This information is the unsung hero of the industry, ensuring artists and rights holders are fairly compensated. His initiative, Verifi Media, underscores his commitment to leveraging technology to resolve the complexities of data management in music.

The Rising Trend of Investing in Music Assets

In a fascinating observation, Allen sheds light on the growing trend of investing in music assets. He traces the origins back to the 2008 financial crisis and the subsequent rise of streaming services, coupled with low-interest rates, which collectively spurred investors to consider music royalties and copyrights as viable and stable investment opportunities. "You saw very, very low, and in the case of Europe, negative interest rates. And so, uh, investors... started to look at music and say, this is an area, A, that's growing. And B, it's non-correlated to economic shocks," Allen notes, explaining the allure of the music industry to investors.

Music-Tech Community Fusion

Allen is passionate about creating platforms that bring together professionals from various backgrounds. His efforts through Rethink Music and other smaller, more focused events have been about creating spaces where people from academia, business, and technology can cross-pollinate ideas. He believes in the power of events to foster genuine connections and inspire innovation. "Bringing this kind of diverse set of backgrounds obviously provides different perspectives to the other folks that are in the room," he reflects on the importance of collaborative environments.

Envisioning Music 2030

Looking ahead, Allen is excited about his latest project, Music 2030, a series of events set in the culturally rich and dynamic city of Biarritz. With a focus on the intersection of AI and music, Allen aims to explore how these technologies will shape the future of music creation, distribution, and consumption. He envisions Music 2030 as more than an event but as a continuous hub for creativity and thought leadership in the music industry. 

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Paul Pacifico's journey to becoming the CEO of the Music Commission of Saudi Arabia is a tale of diverse experiences shaping an ideal role. With a background that spans from banking to music, Paul's multifaceted career has perfectly positioned him for this unique challenge. He mentions, “It requires all of the expertise from everything I've ever done in my life. Whether that's from music or outside music,” highlighting the value of a varied career path in reaching such pivotal roles.

Vision 2030: Reshaping Saudi's Cultural Scene

The Kingdom of Saudi Arabia is undergoing a seismic shift in its cultural landscape, driven by Vision 2030. This ambitious plan aims for economic diversification and a vibrant societal overhaul. Paul elaborates, “Music pushes change, pushes the envelope, but it also brings people together.” Music's dual role in challenging norms and uniting people is at the heart of Saudi Arabia's transformative journey, making it a cornerstone of their cultural revival.

Saudi Arabia: A Land of Unexpected Diversity

Paul highlights the vastness and cultural diversity of Saudi Arabia, often surprising to many. He compares the country's size to Western Europe, emphasizing varied landscapes and a fast-growing, predominantly young population. “70 percent of the population is under 35 years of age,” he notes, pointing to a digitally enabled and ambitious generation driving change.

Building a New Music Industry from Scratch

The Music Commission’s task of constructing a new music industry is both daunting and exciting. With no existing infrastructure, they are at liberty to design systems reflective of a future-facing economy. Paul delves into the complexities: “with everything we know about the history of the last 200 years and the evolution of technology from paper cards to blockchain, what would we like to do?” This blank slate approach offers a unique opportunity to innovate without legacy constraints.

Human Insight: The Core of Music Industry Evolution

Amidst the discussions about technology and infrastructure, Paul underscores the importance of the human factor. He argues that technology like blockchain is not a panacea but rather a tool that needs to be used judiciously. “What you need is the data in the system,” he says, emphasizing the necessity of accurate and comprehensive data for effective management and distribution in the music industry.

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Tom Miskin's journey is a testament to the transformative power of career shifts. With a background in international diplomacy and a stint at the British foreign office in Oslo, his introduction to the startup world came unexpectedly during a royal visit. As Tom recalls, "We introduced them to, I think, four startups, including reMarkable... and No Isolation ...helping children that are unable to go to school because of illness." This pivotal moment opened Tom's eyes to the burgeoning startup scene in Oslo, leading him to his current role in fostering innovation.

Embracing Digital in Times of Crisis

When the pandemic hit, Tom had just taken the helm of Oslo Innovation Week. The sudden shift to a digital world posed challenges but also opened new doors. As Tom describes, “We had to pivot like all other events...so we managed hybrid. Again, that was new and difficult and challenging, but also an opportunity because you did actually manage to attract international attendees online that may not have traveled.” This ability to adapt has proven crucial in maintaining the event’s relevance and reach.

The Ecosystem's Evolution: Scale-ups Taking Center Stage

The startup ecosystem in Oslo has matured significantly, with Tom noting a shift in focus from startups to scale-ups. "Startups have gotten a lot of the support they need and it's meant a natural move towards us supporting the scale-up ecosystem," he explains. This evolution reflects the growth and increasing sophistication of the entrepreneurial landscape in Oslo, which now boasts over 200 scale-up companies and a significant contribution to job creation.

International Capital: Fueling Norway’s Innovation

Despite the common perception of Norway as a country flush with funds, Tom highlights a surprising gap: "There is lots of money in Norway...but not VC." He elaborates on the cultural and historical reasons for this, and the strategic pivot toward sustainable and impactful startups as Norway transitions away from oil and gas. “We’re very reliant on international VC capital in Oslo and in Norway,” Tom adds, underscoring the international community’s role in fueling local innovation.

Oslo Innovation Week: A Community-Centric Approach

Oslo Innovation Week stands out with its unique, crowdsourced format. "It’s a collaboration with the ecosystem in Oslo and beyond," says Tom. With events free to attend and no charge for companies to participate, Oslo Innovation Week fosters a community spirit. Looking ahead to its 20th anniversary in 2024, Tom is enthusiastic about the future: "We have few resources, but big ambitions So we're always reliant on working with good collaborators."

Find Tom on:

• LinkedIn: Tom Miskin
• Twitter/X: @miskin_tom

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

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Susanne Najafi began her journey in venture capital with a distinct perspective: capital often remains in tight networks, missing out on the potential of diverse founders outside of these circles. "Almost all capital remains in very tight networks," Susanne explains, highlighting the opportunity in investing beyond these circles for better valuations and the creation of new ecosystems. She underscores the importance of reaching out to founders who might not traditionally have access to venture capital, thus tapping into a broader range of innovation and opportunity.

The Poker Table Networking Strategy

Networking plays a crucial role in the venture capital world, and for Susanne, a poker table was more than a gaming surface; it was a networking hub. She shares an anecdote about how playing poker led to meeting her co-founder and first investors. "We actually met when playing poker," she recounts, emphasizing the unconventional ways one can enter business networks and the importance of being present where potential investors are.

Proactive Deal Sourcing

In a venture capital landscape where most firms are reactive, waiting for deals to come to them, BackingMinds VC distinguishes itself by actively seeking out potential investments. They employ a methodical approach to deal sourcing, focusing on identifying significant issues such as carbon emissions and targeting companies that are developing solutions to these challenges. This hands-on strategy allows them to uncover groundbreaking startups and technologies, demonstrating their commitment to proactive investment discovery.

Investment in Underrepresented Entrepreneurs

One of BackingMinds strategies is to focus on groups that are often overlooked or underserved by the traditional VC ecosystem. Susanne discusses their investment in Transfer Galaxy, a fintech company addressing the high costs immigrant populations face when sending money home. "It's a shame that the people many times with the least money have to pay the highest fees," Susanne remarks, shedding light on the potential in catering to the needs of diverse communities.

The Future of VC: Diversity and Data-Driven Decisions

Susanne is a strong advocate for diversity in venture capital, not just as a moral imperative but as a business one. She highlights that data shows diverse teams perform better, with a 25% higher return. "It's a question about return," she says, emphasizing the need for the VC industry to broaden its perspectives and leverage data to overcome biases and tap into a wider pool of entrepreneurial talent.

Find Susanne on:

• LinkedIn: Susanne Najafi
• Twitter/X: @susannenajafi

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

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Jenny Gyllander reflects on her remarkable journey, beginning with her deep involvement in Slush's growth and evolution, which significantly influenced her path into entrepreneurship. Having worked at Slush during its pivotal years from 2013 to 2015, she describes how these experiences fueled her passion for the startup ecosystem. Her career trajectory took her from Slush's brand and marketing to the VC world in London and eventually to the inception of Thingtesting in the United States. Jenny shares, "Slush was my gateway into the world of entrepreneurship… I really fell in love with the world of entrepreneurship."

The Unforeseen Rise of Thingtesting

Jenny delves into the origins of Thingtesting, initially a side project born out of her interest in reviewing emerging e-commerce brands. The project's success surpassed her expectations, evolving into a comprehensive platform that now boasts a vibrant community and over 100,000 reviews. Jenny's candid reflection on this journey highlights the platform's organic growth and the crucial role of community engagement in its development.

Innovative Monetization and Community Engagement

Exploring Thingtesting's monetization strategies, Jenny discusses how the platform has innovatively diversified its revenue streams. This includes a blend of advertising, affiliate marketing, and a unique B2B model that assists brands in expanding their retail footprint. Central to these efforts is the platform's commitment to authenticity and transparency in user-generated content, fostering a space where unbiased reviews thrive.

Managing the Integrity of Crowdsourced Reviews

One of the significant challenges Jenny highlights is ensuring the authenticity and quality of the vast array of user-generated reviews. She explains the rigorous process of identity verification and the use of sophisticated algorithms to detect and prevent fraudulent activities. This approach underscores Thingtesting's dedication to maintaining a trustworthy and reliable platform for both consumers and brands.

Looking Ahead: Thingtesting's Vision and Mission

As for the future, Jenny envisions Thingtesting becoming a go-to, transparent resource for consumer opinions, akin to a 'Wikipedia of e-commerce'. Her ambition is to cultivate a platform that not only serves as a comprehensive database for reviews but also as a beacon for sustainable and responsible consumerism. The mission, as she articulates, is to empower consumers with honest, unfiltered information, enabling them to make informed decisions in an increasingly complex e-commerce landscape.

Jenny Gyllander's narrative from a Slush participant to a visionary entrepreneur underscores the dynamic nature of the tech and e-commerce sectors. Her story is a testament to the power of passion, innovation, and community-driven endeavors in shaping the future of how we interact with and perceive the digital marketplace.

Find Jenny on:

• LinkedIn: Jenny Gyllander
• Twitter/X: @gyllanderjenny

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

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From Coffee Runs to CFO: Josefiina's Slush Ride

Josefiina Kotilainen’s journey from a volunteer at Slush to its CFO is a testament to the power of ambition and hard work. As a student in 2013, she entered the startup arena, taking on roles that ranged from construction to stage assistance. This hands-on experience laid the groundwork for her ascent to a pivotal role at Slush, illustrating how grassroots involvement can be a launchpad to leadership in the startup world.

Venture Capital Vibes with Josefiina

Post-Slush, Josefiina transitioned into the venture capital sector, embracing a new challenge with enthusiasm. She played a crucial role in founding Maki.vc in Finland, focusing on early stage founders with scientific advances and customer understanding that looks beyond convention. “I absolutely love it,” she says about her experience working with founders, highlighting her dedication to nurturing innovative startups and leveraging technology for global betterment.

At the Helm of Finland's Startup Foundation

As the CEO of Startup Foundation,  Josefiina is more than an operational leader; she's a visionary. Her ambitious goal for Finland's startup ecosystem aims to see 100 startups each achieving €100 million in revenues by 2050. This objective reflects a comprehensive strategy to elevate Finland as a major player in the global startup landscape. She shares her conviction that startups are the most obvious solution to changing the word, given their flexibility and adaptable nature during formative years, and their ability to quickly transition to scaleups.

Josefiina: The Student Startup Champion

Josefiina places significant emphasis on the role of universities and entrepreneurship societies in fostering a vibrant startup culture. She advocates for the involvement of students in the startup ecosystem, recognizing their potential to drive significant societal and environmental change. “10 percent of all of the students in Finland have some kind of connection to the ES world,” she notes, underlining the impactful role these societies play in nurturing the next generation of entrepreneurs.

More Than Startups: Josefiina's Immigration Reform Rally

Recognizing the importance of a diverse talent pool for achieving the ambitious goals of the Startup Foundation, Josefiina actively supports immigration reform. By advocating for policies that attract global talent to Finland, she highlights the critical need for an inclusive and supportive startup ecosystem. “We need more talent here in Finland...that’s essential,” she asserts, pointing to the intersection of entrepreneurship and policy as key to the future success of Finland's startup ecosystem.

Find Josefiina on:

• LinkedIn: Josefiina Kotilainen
• Twitter/X: @JoseKotilainen

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter/X: @bencostantini

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Eerika takes us on her journey from stumbling upon Slush during her finance studies to becoming its CEO. A testament to the organic growth and opportunities within the Slush community, Eerika's trajectory highlights the significance of curiosity and seizing unexpected chances.

Adapting and Innovating: Navigating 2020's Challenges

Slush faced the daunting challenge of canceling its main event in 2020 due to the pandemic. However, rather than succumbing to setbacks, the team pivoted to launch Node by Slush, an online community for founders. Eerika shares the lessons learned from this experience, showcasing the team's resilience and adaptability.

Year-Round Commitment: The Inner Workings of Slush

In addition to the main annual event in Helsinki, Slush operates as a year-round endeavor. Eerika sheds light on the continuous efforts of the 48 full-time team members and the 1,600 volunteers, emphasizing Slush's commitment to maintaining a startup mentality throughout the entire year.

Innovative Platforms: Enhancing the Slush Experience

The evolution of the Slush platform is a fascinating aspect of the conversation. Eerika delves into the growth and key features of the online products, emphasizing the focus on matchmaking improvements, increased meeting capacity, and the extension of features beyond the main event. 

Slush 100: Catalyzing Early-Stage Startup Success

Eerika provides insights into the Slush 100 competition, a platform for early-stage startups to connect with leading VCs and investors. The partnership with VCs, the 1 million euro equity investment for the winner, and the exclusive entry for companies founded in 2020 or later underscores Slush's commitment to fostering innovation and supporting the next generation of startups.

Find Eerika on:

• LinkedIn: Eerika Savolainen
• Twitter / X: @eerikasav

Find Ben on:

• LinkedIn: Ben Costantini
• Twitter / X: @bencostantini

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The Birth of Six Cinquième: A Fusion of Creativity and Business

Miro's journey into the world of startups begins with a unique blend of skills. With a background in business management and a knack for creative direction, he met Ash Finnegan, co-founder of Six Cinquième, during his foray into Montreal's music industry. They decided to combine their talents to create an agency that champions non-traditional creatives. Miro's words resonate with their philosophy:

"We come from a non-traditional background. Let's do it our own way."

Embracing the Sixth Sense: Six Cinquième's Brand Philosophy

Six Cinquième's brand name, pronounced "Six Cinquième" in French, reflects their unique approach. To them, it's not just about the five senses but also the elusive sixth sense - the 'aha moment.' Miro explains that this sixth sense often emerges during problem-solving, a fundamental part of their creative work. It's about finding innovative solutions and making the seemingly impossible, possible.

Humans have five senses, but we believe there is a sixth sense for creatives—the 'aha' moment.

Branding as a Culture Alignment Tool

Six Cinquième's approach to branding goes beyond aesthetics; it's a powerful tool for aligning internal culture. They emphasize the importance of involving employees in the branding process. Miro believes that when employees actively participate in shaping the brand, they become more connected to it, contributing to a cohesive organizational culture. Their philosophy is to bridge the gap between creative design and the people within the company.

Branding is a tool to align your culture. Employees should have a say in it; they should feel connected to it.

Hustle vs. Balance: Redefining Work Culture

Six Cinquième's perspective on work culture challenges the traditional "hustle" mentality. Miro acknowledges the need for ambition and hard work but highlights the dangers of burnout. Their philosophy is to maintain a healthy work-life balance while achieving excellence. He emphasizes the importance of preserving mental and physical well-being and says, "If you don't take care of yourself mentally and physically, it will catch up to you."

It's about creating a good environment and maintaining well-being. You're your number one asset.

Miro Laflaga's insights from Six Cinquième provide a refreshing perspective on branding, culture alignment, and work-life balance in the startup and tech scene. As they continue to evolve and grow, their vision is clear: staying small, agile, and intimate while creating meaningful impact in the world of branding and creative direction.

Find Miro on:

• LinkedIn: mirolaflaga
• Twitter: @mirolaflaga / @SixCinquieme

Find Ben on:

• LinkedIn: bcostantini
• Twitter: @bencostantini

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From Bus Driver to Blogger: A Unique Career Path

Liam's journey into the tech world is nothing short of fascinating. Starting in LA as a bus driver to pay for college tuition, he ventured into the world of startups after moving to France and starting a blog about the local startup scene. His journey began in 2011, and as he recalls, "I started a blog as a creative outlet," choosing the thematic colors of orange and black as the blog started in the spooky month of October. Little did he know that his creative outlet - Rude Baguette - would later become France's leading startup blog. As the blog quickly gained traction, he began exploring ways to better monetize the opportunity.

The Impact of Events (and English) on the Tech Ecosystem

From his community of readers, Liam noticed a demand for connections between startups, VCs, and founders. Readers would write to him to be put in touch with relevant parties that Liam had connections with or wrote about. Out of respect for the ethos of maintaining an editorial independence, Liam did not want to facilitate direct connections. Nevertheless, this was the window of opportunity he needed: to bridge this gap, Liam started organizing events as opportunities for networking among readers and in this way, giving them the opportunity to arrange meetings amongst themselves during the events. They soon discovered that one of the best filters for competitive startups was the fact that they had to participate in English. Naturally, any startup or participants interested in an international audience were willing to participate in English events.

The Rise of SaaS: What You Need to Know

During the conversation, Liam sheds light on the Software-as-a-Service (SaaS) model, explaining its fundamental principles. He emphasizes the importance of high gross margins in venture capital and how SaaS businesses excel in this regard. SaaS companies leverage predictability and recurring revenue streams, making them appealing to both investors and entrepreneurs. Understanding the SaaS playbook involves finding a niche, excelling in it, and delivering what customers are willing to pay for, all while ensuring they're delighted with the product. Liam's years of experience in the venture capital and SaaS space becomes apparent in how he details the perspective investors have in this domain. He shares insights for founders of SaaS startups to understand how to better capture investor interest.

From Marketing to Revenue Strategy: The Transition at Scaleway

Liam's career evolved from marketing into the role of Chief Revenue Officer (CRO) at Scaleway. He shares his perspective on marketing's role in revenue generation. Marketing, brand-building in particular, plays a vital role in driving organic demand generation, leading to lower customer acquisition costs for companies with strong brands. At Scaleway, this understanding allows the team to predictably forecast revenue and strategically plan product development.

Facilitating Great Conversations: Event Organizers Take Note

Liam's experience in organizing events highlight the value of facilitating meaningful conversations within the tech community. He emphasizes that events with a clear editorial focus, designed to foster engaging discussions, are the events that result in more lasting impacts. These conversations create valuable connections and contribute to the growth of the tech ecosystem, making them a crucial element of the industry.

This conversation with Liam provides a glimpse into the dynamic and ever-evolving world of tech startups, the power of events, and the strategic insights needed to thrive in the SaaS landscape.

Liam's journey from bus driver to tech influencer and CRO at Scaleway serves as a testament to the exciting opportunities that await those who embrace the tech scene with both passion and creativity.

Speaking of events, Liam will be at Station F in Paris on November 17th for Scaleway's first ai-Pulse event; a one-day technical conference dedicated to AI innovation, research & implementation 😉

Find Liam on:

• LinkedIn: liamboogar
• Twitter/X: @LiamBoogar

Find Ben on:

• LinkedIn: bcostantini
• Twitter/X: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Unexpected Beginnings

The first of its kind: a social platform taking NSFW content to a whole new level, was originally conceived in entirely humble beginnings. Cindy shares how she didn't initially set out to create a business like MakeLoveNotPorn (MLNP). As a woman who dates younger men, over time she began to realize a common theme: people find it difficult to talk openly about sex and their expectations around it. Moreover: the lack of this communication has negative consequences on relationship. These expectations are developed, in part, by the consumption of sexual content that is typically not representative of real world sex: pornography, an industry notoriously designed for male-centered pleasure and a poor representation of reality in the bedroom.

Cindy decided to take action, launching a tiny website in 2009 that would eventually become a global social phenomenon. Her journey, initially unintentional, took a turn when she realized the profound social impact she could make.

"When we don't talk openly and honestly about sex, porn becomes sex education by default, and not in a good way."

Pioneering SexTech: Redefining an Industry

Cindy shares how she is not just building a business; she's creating a whole new category— SexTech. By defining and championing SexTech, she paved the way for innovation and disruption in human sexual and intellectual experiences. Her efforts have turned SexTech into a recognized category, attracting investors who are now starting to understand its potential.

"I've spent the past 14 years parallel pathing two things: working to build MakeLoveNotPorn and working to change the business and cultural context around it."

Listening to her detail her mission is nothing less than awe-inspiring. It is rare to meet a person whose conviction is contagious, and you can hear in her voice and attitude about MLNP that her success is inevitable.

The Battle to Survive: MakeLoveNotPorn's Resilience

Cindy shares her 14-year battle to keep MakeLoveNotPorn alive and thriving. Unlike most tech startups, her platform faces numerous challenges, including funding restrictions, banking issues, and advertising bans due to the stigma around adult content. According to Cindy, "The very fact MakeLoveNotPorn survives as a business after 10 years is extraordinary." She emphasizes the miracle of MakeLoveNotPorn's ten-year survival on just $3 million of funding, and rightfully so. With very little opportunity in mainstream advertising, and with anything adult-content related being flagged on social media, scaling MLNP is an obstacle that Cindy is determined to overcome.

Securing Investment in a Challenging Environment

Not only is traditional advertising technology (AdTech) a barrier to marketing, but in the world of SexTech, finding investors who align with your vision is a unique challenge as well. Cindy explains that investors in this space often share a personal connection to the topic, making it challenging to target them effectively. She shares in detail her unconventional investor-finding strategy, using opportunities to speak at tech conferences worldwide to actively promote her mission. She recommends that founders willing to break barriers should start by speaking at events, applying to speak on their topics, and leveraging video content to build their reputation. In her words, "Put yourself out there all the time... you want the places that record speakers, put them online because you can then... attract people to go, 'Ooh, I love what they said. You know, I'd like some of that as well.'"

The Future of MakeLoveNotPorn: Expanding Horizons

Cindy's ambitious vision extends beyond MakeLoveNotPorn. She outlines three innovative products she aims to develop:

• First, MakeLoveNotPorn.academy, a comprehensive sex education platform for all ages, addressing the gap in quality sex education. Or, as Cindy puts it, the "Khan-academy" of SexEd.
• Second, Cindy shares about another first-of-its-kind product: Consensual, a secure sexting app designed to improve communication and consent in intimate relationships. She details the app in this episode, explaining how it is different to anything else on the market, designed with the user's privacy and consent at the heart of all NSWF interactions.
• Finally, "Here for the Ads," a revolutionary AdTech product that serves engaging ads people actively want to watch. As Cindy describes it, "These are ads for products designed to help us all in these most intimate areas we're we're all desperate for help with"

Cindy Gallop's journey with MakeLoveNotPorn and her mission to redefine SexTech reveal the resilience and determination required to transform an industry. Her insights offer inspiration to founders facing unique challenges and a roadmap to success through innovation and perseverance. As the SexTech landscape evolves, we can expect to see MakeLoveNotPorn leading the way, revolutionizing how we think about and experience human intimacy. Creating an entirely new product category is not easy, and Cindy is an exemplary pioneer doing this exact work. Inspiring and motivating, her efforts are a fresh reminder to challenge the status quo. 

We'd do well to remember, as Cindy aptly puts it, when you want to build something that will change the world, you have to "Change the world to fit your vision, not the other way around."

Find Cindy on:

• LinkedIn: cindygallop
• Twitter: @cindygallop
• Instagram: @cindygallop + @makelovenotporn
• Substack: Dear Cindy
• Medium: Make Love Not Porn

Find Ben on:

• LinkedIn: bcostantini
• Twitter: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

From Artists to Activists: The Birth of Unio

Back in 2002, in a time before MySpace was consumed by Facebook and the ensuing social media revolution, Martin and his co-founder started an online community for professional artists. The platform was intended to connect artists not only among themselves, but also with the outer world. Over the years, there was an organic growth in the community as they expanded their focus to connect artists with activists, scientists, and the wider community too, realizing the potential of artists to inspire change beyond the art world. As Martin puts it, "artists have a special ability sometimes to think in different ways, and it's almost a waste if they're only there to sell pretty pictures".

Human Hotel: Connecting Climate Activists

Martin's initiatives created a space where artists and climate activists started coming together, giving birth to the curated travel network of creatives and activitsts called Human Hotel. The community saw great success,  initially conceived for artists, Human Hotel soon became a platform for climate activists during major events like COP26 in Glasgow. It served as an alternative to Airbnb, matching activists with locals willing to support their cause. Their success was fueled by their focus on building strong communities rather than simply profiting from accommodation. In Martin's perspective, "despite us having thousands of bookings, it was not a very good community success. Community is an antidote to money." And naturally so, he explains. Community is a space where people show up and give what they can because they want to, not because there is a renumeration to do so. Martin mentions how some of the best community he has seen has been among groups of people with very little wealth.

Rethinking the Future of Work

With the onset of COVID-19, Martin recognized the changing landscape of the future of work: remote and over distance, easily leaving people feeling alone and disconnected. This poses a threat to employee retention, as Martin puts it "it feels like I'm playing a computer game called 'work' all day. That's not a good feeling because you can just play another game and somebody pays you a little bit more." Instead of accommodation, the project began to shift its focus towards facilitating connections among remote and hybrid teams. That's where Unio was born.

Unio helps decentralize workplace culture, allowing employees to organize and participate in social events, even remotely, thus combating the loneliness epidemic exacerbated by remote work.

Unio's success metrics extend beyond traditional KPIs. They focus on de-siloing within organizations, ensuring employees from different teams interact through events. Success also means getting people to spend more physical time together, fostering stronger loyalty to the company.

The Future of Work and Building Communities

Unio's vision for the future involves reducing loneliness and increasing human connections in the workplace. They aim to demonstrate that community-building efforts are linked to tangible bottom-line results, although community-building involves a lot of intangible work. Martin, when asked to define what he would call a community, shares some really valuable insight:

"So for me, community is the effect that happens when you've been working on a project with a group of people. Once you leave, and if you don't come back, if it still continues, that's because community took over. And if it just flattens out when the money leaves, when the project organizer leaves, then community was not."

Take a moment to listen to the conversation in full, to hear Martin's insight on exactly how to go about creating and building a community with this level of depth and strength.

Find Martin on:

• LinkedIn: martin-rosengaard
• Instagram: @unio.social

Find Ben on:

• LinkedIn: bcostantini
• Twitter: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

SaaStock: The Upcoming Event That's Making Waves

SaaStock, the crown jewel of SaaS conferences, takes center stage in this episode. Alex Theuma sheds light on this year's event, taking place October 16th to 18th in Dublin. With the event's history dating back seven years, SaaStock has since established itself as one of Europe's premiere conferences for SaaS founders and their teams. It's a powerhouse for connecting with peers and investors, or, as Alex puts it, "SaasStock is not just an event; it's a powerhouse where connections with peers and investors flourish, and dreams and businesses take flight."

In this episode you hear Alex talk a lot about the collaborative spirit that fuels the tech events ecosystem. An example of this is how events like SaaStock and B2B Rocks can collaborate, creating an community where events are more allies than competitors. Alex argues how such collaborations enrich the ecosystem, fostering a sense of community and camaraderie among tech enthusiasts.

Scaling Events in the Industry: Staying Fresh Amidst the Familiar

Growing as big as they have, SaaStock clearly knows a thing or two about how to scale in the events industry. Alex offers valuable insights into the challenges and strategies behind how SaaStock manages to have grown to this scale while striking a balance between remaining both fresh and new, and also having repetition in events. He gives his perspective on the view that while some may find recurring themes familiar, these themes also serve as powerful reminders and reinforcers of key principles and strategies.

Membership and the Challenges of Event Growth (a.k.a Post-COVID problems...)

The conversation takes a turn toward membership and the challenges of growing event attendance, arguably one of the top performance indicators for events. Despite their success, its true that SaaStock took a knock when the industry suffered as a consequence of the pandemic. Alex shares about how these challenges were network wide, and in this way, so were the solutions. He discusses how the pandemic prompted the need for more support and connections among founders, which led to the creation of the SaaStock Founder Membership.

The SaaStock Founder Membership is a valuable resource for founders scaling their businesses to $10 million in revenue, and Alex details how this value add from their approach in creating the membership has ultimately worked in SaaStock's favor. The membership is not just a ticket to events; it's a support network, a place for education, and a platform for founders to connect, learn, and thrive.

Festival Vibes and Networking: Where Business Meets Fun

The podcast episode also explores the unique festival-like atmosphere that defines SaaStock events. The spirit of this is captured in the name, as Alex puts it, "SaaStock is like the Woodstock for SaaS". He shares his insights into the importance of networking, both professional and personal, and how SaaStock events foster a sense of community and connection through the fun and positive energy they seek to foster at their events.

Tune in to the full episode to dive deeper into these topics, and to learn the story behind Alex's curious Balloonicorn tattoo 😅

Find Alex on:

• LinkedIn: alextheuma
• Twitter: @alextheuma

Find Ben on:

• LinkedIn: bcostantini
• Twitter: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The Birth of Probabl: FDDay Unveiling

FDDay served as the grand stage for Yann to unveil his brainchild, Probabl, along with a number of undisclosed cofounders. As co-founding CEO, he's embarking on a journey to tackle the daunting challenge of machine learning at scale. But what sets Probabl apart is its commitment to open-source solutions. It's not just about building AI; it's about making it available to everyone, regardless of their size or resources. Yann kicked off the conversation by unveiling his ambitious mission with Probabl. His goal? To make AI accessible to all, leveling the playing field for entities of all sizes. It's a mission baked right into the company's bylaws, emphasizing the need for democratization and transformative change in the world of technology.

The origin story of Probabl is quite fascinating. Yann's brainchild emerged as a response to a government-backed initiative aimed at promoting open-source assets for AI in France. The company's mission is explicitly tied to fostering technological sovereignty within Europe, a concept he unpacks further in the podcast.

When it comes to funding, Probabl has kept its cards close to its chest. Yann mentions that it's a work in progress. What's intriguing, though, is that Probabl is a private-public initiative, emphasizing its mission rather than just the funding. The focus is on achieving the mission, regardless of the financials.

The Urgency of Tech Sovereignty

When the topic of the European tech landscape today, compared to that of Silicon Valley in the U.S, comes up, Yann doesn't mince words. He asserts that Europe is too liberal for its own good, highlighting the lack of protectionism in the region. In an age of global tech conflicts and the rise of AI, he argues that Europe must reduce its dependence on foreign technologies and promote its strategic interests.

As Yann rightly points out, Europe has a rich pool of talent, but it's time to harness that potential and pave the way for strategic independence. The world is becoming increasingly complex, and Europe must position itself as a formidable player in the global tech arena. Probabl's mission to provide open-source solutions is a step towards ensuring that Europe's values and interests remain at the forefront of technological innovation. It's not just about catching up; it's about leading the way.

Open Source vs. Open Weights

Yann sheds light on a critical distinction between open source and what he dubs "open weights." He calls out the common practice of companies sharing model weight data while keeping the actual code proprietary. True open source, he argues, entails not just open weights but open access to the entire model's source code.

Europe's tech scene may have lagged behind its American counterpart, but with initiatives like Probabl and the Joint European Disruption Initiative (JEDI) that Yann is a part of, there's hope for change on the horizon.

Yann's vision of technological sovereignty, open-source AI, and a level playing field for all is a rallying cry for the European tech ecosystem. The challenges are enormous but it's clear that Yann's determined to address them head-on. Europe, it's time to rise to the occasion, and Probabl might just be the catalyst we've been waiting for.

Find Yann on:

• LinkedIn: ylechelle
• Twitter: @ylechelle

Find Ben on:

• LinkedIn: bcostantini
• Twitter: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Weathering the Storm: Navigating Event Challenges in 2020 and Beyond

One of the standout aspects of our conversation was how TechBBQ successfully navigated the turbulent waters of 2020, a year that saw the event industry severely impacted by the COVID-19 pandemic. Sam's insights into this journey were enlightening.

TechBBQ, despite the odds, managed to not only survive but thrive during the pandemic. A testament to their resilience, Sam shared that they received invaluable support from partners and government assistance. This allowed them to retain their core team, ensuring they were ready to bounce back when the time was right.

The lesson here is clear: in the ever-changing landscape of the events industry, adaptability and a strong support network are crucial for event organizers to endure the toughest of times. While every event's situation may be unique, TechBBQ's ability to pivot and persevere offers valuable inspiration for those seeking to weather similar storms.

Beyond the Event: TechBBQ's Holistic Approach to Fostering Innovation

TechBBQ isn't just another tech event; it's an organization with a holistic approach to fostering innovation and entrepreneurship. Sam shed light on TechBBQ's role as a non-profit entity engaged in a variety of projects throughout the year, each designed to create connections and engagement within the tech ecosystem.

Their multi-project approach is both impressive and instructive. By extending their impact beyond the flagship event, TechBBQ ensures continuous engagement with their audience and partners. This strategy not only enhances their visibility but also aligns them more closely with the broader goals of their community.

Event organizers can take a page from TechBBQ's playbook by diversifying their initiatives, focusing on community-building year-round, and embracing their role as more than just a one-time gathering. In doing so, they can foster deeper relationships and provide ongoing value to their stakeholders.

The Power of Personal Engagement: A CEO Who Walks the Talk

One of the most striking aspects of our conversation was Sam's personal approach to event management. As the CEO and Chief Engagement Officer, he actively seeks to establish personal connections with attendees, partners, and speakers, creating a warm and memorable atmosphere at TechBBQ.

This personal touch extends beyond the event itself. Sam places a high value on giving back to those who dedicate their time to TechBBQ, be it through speaking engagements or attendance. He exemplifies the principle of reciprocity, ensuring that every participant feels appreciated and valued.

Sam's dedication to personal engagement serves as a powerful reminder to event organizers that the human element is at the heart of every successful event. Fostering connections, expressing gratitude, and creating a welcoming atmosphere are invaluable strategies for building a loyal and engaged community.

Scaling Sustainably: The Challenge of Venue Selection and Growth

The conversation with Sam also touched on the challenges of scaling an event like TechBBQ. As the organization grows, it must consider its venue options carefully. TechBBQ has reached a point where its current venue may no longer accommodate its expanding audience.

Sam discussed the possibility of moving to a larger venue, but not without thoughtfulness. He emphasized the importance of retaining the unique, grassroots feel of TechBBQ, even as it potentially moves to a larger space. Maintaining the essence of what makes the event special is a priority.

Event organizers facing similar dilemmas can learn from TechBBQ's approach. Scaling is often essential for growth, but it should be done with a keen eye on preserving the event's core identity. Sam's insights underscore the importance of strategic venue selection and thoughtful planning to ensure that an event continues to resonate with its community.

TechBBQ's Journey Offers Inspiration and Insights

This conversation with Sam Eshrati provided a captivating glimpse into the inner workings of TechBBQ, a force to be reckoned with in the tech event space. Their ability to adapt and thrive during challenging times, embrace a holistic approach to innovation, prioritize personal engagement, and tackle the challenges of scaling sustainably holds valuable lessons for event organizers everywhere.

As the events industry continues to evolve, TechBBQ's journey offers inspiration and insights that can help shape the future of event management. By staying true to their mission of fostering innovation and entrepreneurship, TechBBQ demonstrates the power of community-driven events and the enduring value they bring to the world of tech. Keep an eye on TechBBQ, because their journey is far from over, and their impact is sure to resonate for years to come.

Find Sam on:

• LinkedIn: sameshrati
• Twitter: @SamEshrati

Find Ben on:

• LinkedIn: bcostantini
• Twitter: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Innovation in Experimentation: The birth of Notpla

The concept was born out of a challenge that Pierre and his business partner, Rodrigo Garcia Gonzalez, encountered during their Masters studies in Innovation Design Engineering at Imperial College London. The innovation was discovered by chance, through trying to create a man-made fruit. The result was a revolutionary idea - a startup committed to providing sustainable packaging alternatives to combat the growing problem of plastic waste. They called this venture Notpla, a name that signifies their core mission: to provide an alternative to plastic. Their first product, Ooho, is an edible water pod made of seaweed extract.

It was a creative and efficient solution to tackle the pervasive problem of plastic pollution at marathons and other large-scale events. Over time, this dynamic duo expanded their product range to cater to various needs within the food and beverage industry. One of their most notable products has been the development of linings for takeaway boxes that are biodegradable and more environmentally friendly than traditional options.

Navigating the High Seas: Challenges and Breakthroughs

Like any pioneering venture, Notpla's journey has been filled with challenges and learning opportunities. The early days were marked by the painstaking process of not just creating a viable product, but also one that complied with health and safety standards, was scalable, and was economically sustainable.

Moreover, as Paslier points out during our conversation, the food industry is traditionally slow-moving and resistant to change. This has required a significant amount of patience and perseverance from the Notpla team. They've had to convince stakeholders of the feasibility and benefits of their products, a task that's not always easy in an industry that's accustomed to its conventional ways.

One of the significant breakthroughs for Notpla came when they were listed by BidFood, one of the UK's biggest distributors. This was a game-changer, as it provided Notpla with access to a vast network of 45,000 food service restaurants. However, getting listed was no walk in the park. It required Notpla to prove their capacity to deliver at scale, and they also had to meet a host of industry-standard accreditations, a process that took years.

Pearls of Wisdom for Aspiring Environmental Entrepreneurs

For those looking to follow in his footsteps and tackle environmental issues, Pierre offers some insightful advice. First and foremost, he emphasizes the importance of creating a team that is driven by purpose. As he explains, the number of people who want to work on something with a strong purpose is already substantial, but this figure is growing all the time.

This means that even if you're unable to offer competitive salaries or traditional job titles, you can still attract top-tier talent if your mission is compelling and meaningful. Secondly, Pierre encourages entrepreneurs to be aware of the changing global landscape. As he points out, more and more people want to work with companies that have a strong mission and are making a positive impact on the world. This societal shift opens up thrilling opportunities for purpose-led startups, offering them a competitive advantage in the increasingly conscious business world.

How You Can Support Notpla and Their Future Plans

In wrapping up the interview, Pierre appeals to listeners to show their support for Notpla's mission. For consumers, he suggests a simple yet effective way to help: by tagging their favorite takeaway food providers on Instagram and proposing they consider more sustainable packaging options like Notpla's. This is a powerful method for increasing awareness and demand for more environmentally-friendly solutions in the food industry.

For investors looking for an opportunity to contribute to environmental sustainability while also investing in a promising company, Notpla is currently preparing for their Series B funding round. This presents a golden opportunity to become a part of Notpla's journey as they continue to innovate and expand their footprint in the sustainable packaging sector.

Pierre also sheds some light on the future plans for Notpla. While he doesn't reveal all the details, he does hint at new products in the pipeline that could further revolutionize the food and beverage industry. It's clear that Notpla will continue to push the boundaries of what's possible in the world of sustainable packaging.

Final Thoughts

Pierre's journey with Notpla serves as an inspiring testament to how innovative thinking, steadfast dedication, and a strong purpose can lead to game-changing solutions in the fight against environmental degradation. The insights he shares during our conversation provide valuable guidance for anyone looking to make their own impact in this critical field.

This conversation serves as a powerful reminder of the importance of sustainable innovation and the role each of us can play in supporting such initiatives. As consumers, industry leaders, or potential investors, we all have a part to play in shaping a more sustainable future. Notpla's work is a shining example of the possibilities that lie ahead when we dare to think differently and commit to protecting our planet.

Find Pierre on:

• LinkedIn: linkedin.com/in/pierrepaslier
• Twitter: @notpla

Find Ben on:

• Sesamers: smrs.link/BenCostantini
• Twitter: @bencostantini

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Highlights

1. Pursuing impact through startups

In our talk, Luc confronts the reality of a future in which we face the dreaded day-zero: a world of water scarcity. After understanding the potential of Agua de Sol's technology in preventing such a dystopian future, he decided to join the company in a more permanent role. For Luc, this decision was easy to make because of the opportunity to make a direct impact.

He stresses how building a project in the startup space is more fulfilling in this way. Pursuing a corporate career demands excellence to make a true, large-scale difference: and even then, its quite rare. In his own words "as an investment banker, what could I do? [...] Here, I can have an impact." 

2. From proof of concept to market launch

Agua de Sol is a company that offers a revolutionary solution to one of the world's most pressing challenges: access to clean water. Luc explains how their product, the SunAir Fountain, uses solar power to convert atmospheric water into into fresh, potable water. Luc shares how Agua de Sol spent several years in moving from their proof of concept work to launching for market.

He shares insights for founders on how they navigated this transition in terms of research, patenting, and meeting regulations. He shares insight on how they chose to launch at the right moment to meet newer  French market regulations which drive a demand for their product.  

3. VivaTech: finding new places, new ideas, new partners

Luc explains how huge conferences like VivaTech offer startups the opportunity to both communicate with other innovation leaders, but also to learn more about the world and discover things that they would have otherwise never been found. "It is a fast changing world, and I need to understand these trends."

Through exhibiting at VivaTech, they came to find new use cases for their product that they would never elsewise have known: such as in an underground location such as a wine cellar facing humidity problems. Given that the SunAir Fountain is easy to move once installed, after capturing excess humidity at night, the panels can be moved outside during the day to complete their water creating process in cycles.

4. Valuable advice for innovators

Towards the end of the conversation, Luc shares some invaluable advice for other innovators and founders. He encourages them to "focus on small targets, step-by-step." He cautions against trying to leap-frog, which can lead to setbacks from which it can be difficult to recover, especially in certain countries. Luc's advice reflects the wisdom of his experience and the reality of innovation – it is a journey that requires patience, persistence, and resilience: "Stop crying, work hard, there is a lot of support."

Find Luc on:

• LinkedIn: /in/lucmetivier
• YouTube: /watch?v=qwSJb_4k91g

Find Ben on:

• Sesamers: smrs.link/BenCostantini
• Twitter: @bencostantini

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1. The birth of Bioharmonize

Elizabeth opens up about the personal health journey that led her to co-found Bioharmonize, an invite-only community of global leaders, cross-pollinating novel emerging technologies in health, art and music. She shares how her experience of a health crisis, undiagnosed by traditional medical approaches, inspired her to find new ways of understanding and addressing her own health issues. This challenging journey led her to the world of digital health, where she discovered the potential of data-driven insights to transform personal health management.

2. Digital health as a tool for empowerment

Elizabeth firmly believes in the empowering potential of digital health. As she points out, health data can act as a powerful tool for individuals to understand their bodies and take control of their health. This is particularly beneficial in cases where traditional medical approaches fail to diagnose or address health issues. Elizabeth’s personal experience with digital health helped her understand her health challenges and take proactive steps to improve her wellbeing.

3. Biohacking to unlock full potential

Elizabeth touches on the world of biohacking, exploring questions like "what does it entail? What falls under this domain?" She argues how at the heart of the biohacking community is the shared principle of "taking responsibility for your own life." She shares her own journey in becoming a key member of this global community, advocating that through a combination of understanding our own biology and using techniques or technology we can live to our fullest potential in life.

4. The role of events in the path of discovery

Elizabeth emphasizes the value of events in her work and her journey. She sees events as a platform for both connecting with people and discovering niche technologies in the health tech field. She highlights the importance of being genuine, sincere, and of service to others when attending these gatherings. "There is so much noise in the world, and so many people out to get something. So when you show up at an event, or any space in your life, and if you show up to be of service [...] it puts you ahead of everybody." Elizabeth believes that this approach sets the stage for meaningful connections, fruitful collaborations, and is the reason for the extensive size of her professional network.

5. Bioharmonize’s future plans

Driven by Elizabeth's conviction that everyone deserves access to better health, Bioharmonize is poised to revolutionize the digital health space. Their upcoming product, a wearable that measures biometrics and provides valuable health insights, is an exciting step towards their mission of democratizing health knowledge and empowering individuals to take control of their health.

Elizabeth’s journey to digital health, and her insights into the potential of this rapidly growing field, provide food for thought for anyone interested in health, technology, or the intersection of the two. It underscores the transformative potential of technology in helping individuals understand and manage their health, and the power of events and genuine connections in driving this transformation.

Find Elizabeth on:

• These platforms: linktr.ee/westerlund

Find Ben on:

• Sesamers: smrs.link/BenCostantini
• Twitter: @bencostantini

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Newman’s work at the MIT Media Lab revolves around her passion for what she calls "transformative technology" at large. The excitement in her voice is contagious, as she shares her thoughts on how we can harness and integrate the power of general artificial intelligence to enhance the human experience. 

Main takeaways:

1.Enhancing the Human Experience: Dava shares with us the numerous ways in which the intention to uncover how we can use AI and technology to enhance the human experience remains central to all the work done at the MIT Media Lab is. She argues how the quality of life we experience must remain central to the conversation of how to create responsible and trusted AI, and how shaping human behavior in using these tools is as critical as shaping the algorithms we create.

2. Current Challenges of Humanity: In sharing the current research themes focused on by the MIT Media Lab, Dava expands on the most pressing and urgent questions of our time. She expands on how the Lab centralizes their research around the following five themes, detailed in the podcast: Future Worlds (notice the plural there), Life with AI, Decentralized Societies, Cultivating Creativity, calling for a global revolution in creative thinking; and Connected Mind and Body--from bionic people to digital central nervous systems!

3. Societal Implications of AI: While we've been talking for decades about the future of both computer-human interfaces and computer-brain interfaces, "the future is finally here," says Dava. So now what? She discusses the role of beneficial uses of AI in the fields of medicine and disease treatment, as well as our responsibility in how we implement and use these tools to enhance the human experience in all ways possible. Educating the public at large is a necessary step that cannot be overlooked, something the Lab seeks to do in their annual Day of AI.

4. Regulation: a need for guardrails: "Policy making is slow, and technology has outpaced government policies" says Dava, sharing more on why she is pro regulation of these technologies. She details her hope for positive collaboration between Europe and the United States of America, working hand-in-hand to develop a system of standards and guardrails in protecting our shared future.

5. Encouragement for entrepreneurs, innovators, and collaboration: Dava offers words of encouragement to young entrepreneurs and innovators, urging them to believe in themselves and their dreams. She's a firm believer in the value of persistence, even in the face of failure, and reminds us all that setbacks are part of the process on the path to success. She also discusses the importance of partnerships with industry members, ranging from small and medium-sized companies to large enterprises, in driving the work of the MIT Media Lab. Collaboration between academia and industry is crucial for advancing research and technological development. She addresses the use of space data and its relevance in understanding life here and on earth.

Find Dava on:

• Her website: davanewman.com
• The MIT Media Lab website: media.mit.edu/people/dnewman
• LinkedIn: /in/dava-newman

Find Ben on:

• Sesamers: smrs.link/BenCostantini
• Twitter: @bencostantini

Cover photo © Andy Ryan

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1. The Genesis of Neobe Therapeutics: Pedro co-founded Neobe Therapeutics with the aim of addressing a significant issue in the pharmaceutical industry: drug resistance in cancer treatment. Approximately 20% of cancer patients don't respond to immunotherapies, which are drugs that activate an immune response against cancer. And that is the problem Pedro & his team are trying to solve - making these drugs work in more patients by breaking down their extracellular matrix. Neobe Therapeutics' groundbreaking approach involves using engineered bacteria to overcome drug resistance, offering hope for more effective treatment options.

2. Harnessing the Power of Engineered Bacteria: Neobe Therapeutics designs bacteria that specifically target tumors, bypassing healthy tissues. By programming these bacteria to produce enzymes that can break down the extracellular matrix of drug-resistant tumors, they enable the cancer drugs to penetrate and effectively treat the tumors.

3. Neobe's Unique Approach to Funding: Pedro explains that Neobe Therapeutics' approach to funding is quite different from traditional biotech startups. The company's strategy involves securing early-stage funding through organizations like Deep Science Ventures, which offers both financial support and mentorship. This approach allows Neobe to maintain control over their intellectual property and equity, providing them with more flexibility in their research and development process.

4. Progress and Future Plans: Neobe Therapeutics has two products in its pipeline, targeting specific subtypes of colon and breast cancer. The company is currently raising funds to conduct pre-clinical work, with the aim of entering first-in-human trials by 2025 or 2026.

5. Educating and Engaging the Community: Pedro acknowledges the importance of educating the public, the medical community, and regulators about the safety and efficacy of using engineered bacteria in cancer treatment. Neobe Therapeutics is committed to working closely with all stakeholders to ensure their approach gains acceptance and becomes a viable option for cancer patients.

Conclusion:
Neobe Therapeutics is paving the way for a new era in cancer treatment by harnessing the power of engineered bacteria. With a unique approach to funding, a focus on education and engagement, and a dedicated team working tirelessly to develop innovative solutions, the company holds great promise in the fight against drug-resistant cancers. As Neobe continues its journey towards bringing these groundbreaking therapies to market, we eagerly anticipate the positive impact they will have on the lives of countless cancer patients.

Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

1. The role of green hydrogen in combating climate change: Vaitea Cowan emphasized the importance of green hydrogen in the battle against climate change. Unlike grey hydrogen, green hydrogen is produced using renewable energy sources such as wind or solar power, resulting in fewer greenhouse gas emissions. This sustainable energy source has the potential to play a significant role in achieving global climate targets by replacing fossil fuels in various sectors.

2. Enapter's growth and expansion plans: Enapter aims to make green hydrogen affordable and accessible worldwide. With their latest mega-watt scale electrolyzer coming online this Summer, the company is now focusing on scaling up production. They also recently completed the construction of a new factory in Germany, which will help to further expand their operations.

3. Collaboration and partnership opportunities: Cowan believes that collaboration is essential for achieving net-zero targets. Enapter is interested in partnering with system integrators, energy developers, and companies working on hydrogen-powered planes, cars, and trucks; or those who want to replace their process running with natural gas to use a clean gas instead. By working together, these organizations can help drive the adoption of green hydrogen and contribute to a more sustainable future.

4. The value of attending Tech events like Hello Tomorrow: Cowan highlighted the benefits of participating in Tech events like Hello Tomorrow, where she was a speaker. Such events provide networking opportunities, as well as a chance to meet potential partners and investors. Cowan also emphasized the importance of sharing knowledge and experiences with other professionals in the industry, which can lead to valuable collaborations and business opportunities.

5. The significance of being invited to give a TED talk: The interview also touched upon Cowan's experience of being invited to give a TED talk. She shared her excitement and the sense of achievement that came with being recognized by one of the most prestigious platforms for sharing ideas. Cowan's TED talk allowed her to reach a broader audience and raise awareness of the potential of green hydrogen.

Conclusion:
Vaitea Cowan's insights into Enapter's journey and the future of green hydrogen provide a valuable perspective on the opportunities and challenges ahead for the clean energy industry. By embracing collaboration, participating in tech events, and sharing ideas through platforms like TED Talks, startups like Enapter can drive the green hydrogen revolution and contribute to a more sustainable world.

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1. Definition of deep tech: deep tech is characterized by high levels of research and development and unique intellectual property (IP). Arnaud explains that deep tech is not simply a mobile app connecting users but rather an advanced technology that requires significant time and effort to develop. These technologies can be digital, physical, or biological, and are often IP-intensive [1][2].

2. Deep tech as a long-term trend: deep tech has been building progressively over the past decade, driven by the need to transform industries such as energy production, food and agriculture, and green manufacturing [3]. The ability to prototype quickly and cheaply in various sectors, including biotech and hardware, has opened up value creation opportunities for startups [4]. Arnaud believes deep tech is here to stay, comparing its impact to the internet 20 years ago [1].

3. Corporations investing in deep tech: major corporations are increasingly investing in deep tech startups to meet their corporate social responsibility (CSR) challenges [5]. As traditional industries are disrupted, companies are seeking innovative solutions to transform their business models and continue making profits [6]. Arnaud cites examples of oil and gas companies shifting focus to hydrogen and electric cars [1].

4. Hello Tomorrow's role in the deep tech ecosystem: Hello Tomorrow connects startups, investors, and corporations to help create a thriving deep tech ecosystem [7]. The organization operates two main activities: organizing the annual Hello Tomorrow Global Summit [8] and offering consulting services [9]. These activities provide a comprehensive service for deep tech startups, helping them to grow and succeed.

5. Hello Tomorrow's future plans: Arnaud reveals plans to launch a venture capital (VC) fund focusing on early-stage deep tech startups [1]. This fund would invest in companies at the pre-revenue and pre-proof-of-concept stages, where traditional VC firms are often reluctant to invest [10]. The aim is to start with a small fund, make some initial investments, and then grow it over time.

6. Arnaud's thoughts on technology's role in sustainability: Arnaud believes that technology is both a problem and a solution when it comes to sustainability [1]. While it's important to reconsider our society and how we live, emerging technologies are necessary for producing food, energy, and goods in a sustainable manner [11]. He emphasizes that to achieve net-zero emissions and maintain a high quality of life, we must scale up new technologies [12].

Conclusion:

As deep tech continues to grow and evolve, organizations like Hello Tomorrow will play a critical role in fostering innovation and driving sustainable solutions for global challenges.

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