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    <title>The Profit Scale</title>
    <description>Salutations friend! 👋🏾  Ruth-Joy Connell here, and welcome to the podcast for consultants and consulting firms looking to scale their revenue! My specialty is creating sales systems and strategies to help you secure, serve, and keep business-to-business clients! So whether you&apos;re a one-person show or a Sales Leader with a team of 100, here&apos;s what you need to know about this show. 1. Listening to this podcast will help you and your team close more clients consistently and sustainably! 2. We tell it like it is around here. 3. I&apos;m hilarious (arguably the most important thing you need to know). It&apos;s time to stop leaving coins on the table friend, let&apos;s take your revenue to the next level. Hit play, and let&apos;s talk strategy!</description>
    <copyright>2020 - The Profit Scale</copyright>
    <language>en</language>
    <pubDate>Tue, 5 Dec 2023 08:00:00 +0000</pubDate>
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      <title>The Profit Scale</title>
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    <link>https://theprofitscale.simplecast.com</link>
    <itunes:type>episodic</itunes:type>
    <itunes:summary>Salutations friend! 👋🏾  Ruth-Joy Connell here, and welcome to the podcast for consultants and consulting firms looking to scale their revenue! My specialty is creating sales systems and strategies to help you secure, serve, and keep business-to-business clients! So whether you&apos;re a one-person show or a Sales Leader with a team of 100, here&apos;s what you need to know about this show. 1. Listening to this podcast will help you and your team close more clients consistently and sustainably! 2. We tell it like it is around here. 3. I&apos;m hilarious (arguably the most important thing you need to know). It&apos;s time to stop leaving coins on the table friend, let&apos;s take your revenue to the next level. Hit play, and let&apos;s talk strategy!</itunes:summary>
    <itunes:author>Ruth-Joy Connell</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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    <itunes:keywords>business, consulting, coaching, entrepreneurship, profitability, management, online business, pricing, digital business, client retention, scaling a business, pricing strategy, b2b pricing strategy, business to business, selling to corporations, b2b sales, sales enablement, sales systems</itunes:keywords>
    <itunes:owner>
      <itunes:name>RJC Consulting Global Inc.</itunes:name>
      <itunes:email>accounts@rjcconsulting.com</itunes:email>
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      <title>Mastering Your Messaging with Nikki R. Jones - Ep. #43</title>
      <description><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Messaging helps you whisper in the ears and speak to the hearts of the people who need you most.</p><p><strong>📌 Key Points from the Episode</strong></p><ol><li>Allow your messaging to reflect your prospect’s language.</li><li>The stories you share help you stand apart, and attract the right people to you.</li><li>Speaking your prospect’s language is not a matter of leaving parts of you behind, but rather being intentional to create a space where the people who you're trying to reach and connect with can also feel comfortable to do so.</li></ol><p><strong>💡 Take Action</strong></p><p>👋🏾 <a href="https://www.linkedin.com/in/nikkirjones/">Connect with Nikki on LinkedIn Here</a></p><p>🔗 Links</p><p>🌐 <a href="https://nikkirjones.com/">Visit Nikki’s Website here</a></p><p>🤝 <a href="https://nikkirjones.com/communications-partnership/">Work with Nikki here</a> </p><p>👋🏽 Connect with Ruth-Joy on <a href="https://www.linkedin.com/in/ruthjoyconnell/">LinkedIn</a></p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 5 Dec 2023 08:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (Nikki R. Jones)</author>
      <link>https://theprofitscale.simplecast.com/episodes/mastering-your-messaging-with-nikki-r-jones-ep-43-EY163zcm</link>
      <content:encoded><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Messaging helps you whisper in the ears and speak to the hearts of the people who need you most.</p><p><strong>📌 Key Points from the Episode</strong></p><ol><li>Allow your messaging to reflect your prospect’s language.</li><li>The stories you share help you stand apart, and attract the right people to you.</li><li>Speaking your prospect’s language is not a matter of leaving parts of you behind, but rather being intentional to create a space where the people who you're trying to reach and connect with can also feel comfortable to do so.</li></ol><p><strong>💡 Take Action</strong></p><p>👋🏾 <a href="https://www.linkedin.com/in/nikkirjones/">Connect with Nikki on LinkedIn Here</a></p><p>🔗 Links</p><p>🌐 <a href="https://nikkirjones.com/">Visit Nikki’s Website here</a></p><p>🤝 <a href="https://nikkirjones.com/communications-partnership/">Work with Nikki here</a> </p><p>👋🏽 Connect with Ruth-Joy on <a href="https://www.linkedin.com/in/ruthjoyconnell/">LinkedIn</a></p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
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      <itunes:title>Mastering Your Messaging with Nikki R. Jones - Ep. #43</itunes:title>
      <itunes:author>Nikki R. Jones</itunes:author>
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      <itunes:summary>Have you ever wondered if messaging and marketing are the same? If so, you’re not alone. Both have a lot in common, but while marketing focuses on getting attention, messaging focuses on how we get attention. 

In our conversation today, Nikki R. Jone shares the power of messaging, walking us through how strategic messaging can whisper in ears and speak to the hearts of our prospects. Yes, we’re talking about B2B prospects, and no matter how seasoned or how new you may be, there’s a message in today’s episode for you too. See what I did there?   

Hit play and lean in, friend.</itunes:summary>
      <itunes:subtitle>Have you ever wondered if messaging and marketing are the same? If so, you’re not alone. Both have a lot in common, but while marketing focuses on getting attention, messaging focuses on how we get attention. 

In our conversation today, Nikki R. Jone shares the power of messaging, walking us through how strategic messaging can whisper in ears and speak to the hearts of our prospects. Yes, we’re talking about B2B prospects, and no matter how seasoned or how new you may be, there’s a message in today’s episode for you too. See what I did there?   

Hit play and lean in, friend.</itunes:subtitle>
      <itunes:keywords>b2b prospects, communications, small business owners, women in business, communications strategy, strategic messaging, messaging, confident communication, b2b communications</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>43</itunes:episode>
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      <title>4 Lessons I Learned from the Co(i)nversations Conference - Ep. #42</title>
      <description><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>The fear you feel when you’re doing something new is not an indication that you’re doing something wrong. It’s a signal that you are operating outside of your comfort zone. Don’t let that fear stop you, let it encourage you. </p><p><strong>📌 Key Points from the Episode</strong></p><p>Here are the 5 takeaways from today's episode:</p><ol><li>Lesson #1: Invest in building relationships. The quality of your relationships will determine the quantity of your opportunities. Invest in getting to know people, especially your prospects.</li><li>Lesson #2 : Position Yourself as a Partner. Organizations want to know they can rely on you even when things are going wrong, be committed to the outcomes. </li><li>Lesson #3: Share the Stories of Transformation. Stories are a powerful tool that we can use to create connection and deepen relationships with prospects. </li><li>Lesson #4: We Can Do Hard Things. We all face fears and challenges that might scare us along our B2B journey. That’s where courage comes into play — moving forward despite the fear we feel.</li></ol><p><strong>💡 Take Action</strong></p><p>📋 Join the waitlist for next year's <a href="https://info-rjconnell-ca.ck.page/0ae5d13bc7">Co(i)nversations Conference</a></p><p><br /><strong>🔗 Links</strong></p><p>🎧 Listen to Episode 39: <a href="https://link.chtbl.com/TPSs03e39">Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya</a></p><p>💌 Be a part of our growing email community: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 21 Nov 2023 08:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/episode-42-4-lessons-i-learned-from-the-coinversations-conference-ep-42-hKWwJe8Q</link>
      <content:encoded><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>The fear you feel when you’re doing something new is not an indication that you’re doing something wrong. It’s a signal that you are operating outside of your comfort zone. Don’t let that fear stop you, let it encourage you. </p><p><strong>📌 Key Points from the Episode</strong></p><p>Here are the 5 takeaways from today's episode:</p><ol><li>Lesson #1: Invest in building relationships. The quality of your relationships will determine the quantity of your opportunities. Invest in getting to know people, especially your prospects.</li><li>Lesson #2 : Position Yourself as a Partner. Organizations want to know they can rely on you even when things are going wrong, be committed to the outcomes. </li><li>Lesson #3: Share the Stories of Transformation. Stories are a powerful tool that we can use to create connection and deepen relationships with prospects. </li><li>Lesson #4: We Can Do Hard Things. We all face fears and challenges that might scare us along our B2B journey. That’s where courage comes into play — moving forward despite the fear we feel.</li></ol><p><strong>💡 Take Action</strong></p><p>📋 Join the waitlist for next year's <a href="https://info-rjconnell-ca.ck.page/0ae5d13bc7">Co(i)nversations Conference</a></p><p><br /><strong>🔗 Links</strong></p><p>🎧 Listen to Episode 39: <a href="https://link.chtbl.com/TPSs03e39">Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya</a></p><p>💌 Be a part of our growing email community: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>4 Lessons I Learned from the Co(i)nversations Conference - Ep. #42</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:24:46</itunes:duration>
      <itunes:summary>Salutations, friend! Welcome back to another episode of the Profit Scale! 
Last month, our team hosted our Co(i)nversations Conference and it was everything that we had planned for and more. We did it, Joe! (Please tell me you get that reference…) 

In today&apos;s episode, I recap the conference and share my major takeaways as host, organizer and an attendee. It’s my hope that these lessons will encourage you along your B2B journey, while also inspiring you to join us next year! 

Turn up the volume and settle in, friend. Let&apos;s get started.</itunes:summary>
      <itunes:subtitle>Salutations, friend! Welcome back to another episode of the Profit Scale! 
Last month, our team hosted our Co(i)nversations Conference and it was everything that we had planned for and more. We did it, Joe! (Please tell me you get that reference…) 

In today&apos;s episode, I recap the conference and share my major takeaways as host, organizer and an attendee. It’s my hope that these lessons will encourage you along your B2B journey, while also inspiring you to join us next year! 

Turn up the volume and settle in, friend. Let&apos;s get started.</itunes:subtitle>
      <itunes:keywords>conversations conference, women in b2b consulting, b2b sales coach, corporate partners, women in business, women entrepreneur, business conference 2024, b2b journey, coinversations, corporate clients</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>42</itunes:episode>
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      <title>Pioneering Her Own Path: Bringing Style to the B2B Marketplace with Evonya Easley - Ep. #41</title>
      <description><![CDATA[<p>🎯 Top Takeaway from Today's Episode</p><p>How you show up matters. It tells people what you think about yourself, and how you want them to think about you. </p><p>📌 Key Points from the Episode</p><ol><li>Dress how you want to be addressed.</li><li>People like people who are authentically themselves.</li><li>Do the research to figure out where your possible entry point into the B2B marketplace could be.</li></ol><p>💡 Take Action</p><p>👋🏾 <a href="https://www.linkedin.com/in/evonya-easley-1042456" target="_blank">Connect with Evonya Here</a></p><p>🔗 Links</p><p>🌐 <a href="https://loveefashion.com/" target="_blank">Visit Evonya’s Website here</a></p><p>🤝 <a href="https://app.moonclerk.com/pay/5/6xrg6t28kegc" target="_blank">Work with Evonya here</a> </p><p>✍🏾 Apply for <a href="https://forms.gle/edKFGJUCYzDdQUfg6" target="_blank">Systems That Scale™ </a></p><p>👋🏽 Connect with Ruth-Joy on <a href="https://www.linkedin.com/in/ruthjoyconnell/" target="_blank">LinkedIn</a></p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 31 Oct 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (Evonya Easley)</author>
      <link>https://theprofitscale.simplecast.com/episodes/pioneering-her-own-path-bringing-style-to-the-b2b-marketplace-with-evonya-easley-chR9o6p0</link>
      <content:encoded><![CDATA[<p>🎯 Top Takeaway from Today's Episode</p><p>How you show up matters. It tells people what you think about yourself, and how you want them to think about you. </p><p>📌 Key Points from the Episode</p><ol><li>Dress how you want to be addressed.</li><li>People like people who are authentically themselves.</li><li>Do the research to figure out where your possible entry point into the B2B marketplace could be.</li></ol><p>💡 Take Action</p><p>👋🏾 <a href="https://www.linkedin.com/in/evonya-easley-1042456" target="_blank">Connect with Evonya Here</a></p><p>🔗 Links</p><p>🌐 <a href="https://loveefashion.com/" target="_blank">Visit Evonya’s Website here</a></p><p>🤝 <a href="https://app.moonclerk.com/pay/5/6xrg6t28kegc" target="_blank">Work with Evonya here</a> </p><p>✍🏾 Apply for <a href="https://forms.gle/edKFGJUCYzDdQUfg6" target="_blank">Systems That Scale™ </a></p><p>👋🏽 Connect with Ruth-Joy on <a href="https://www.linkedin.com/in/ruthjoyconnell/" target="_blank">LinkedIn</a></p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>Pioneering Her Own Path: Bringing Style to the B2B Marketplace with Evonya Easley - Ep. #41</itunes:title>
      <itunes:author>Evonya Easley</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/be356ad1-cb2a-47b8-850c-82d281e16047/70fd6f4e-1a93-4cb6-8108-5fd47008d54e/3000x3000/podcast-cover-image.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:17</itunes:duration>
      <itunes:summary>Chances are that when you think of the kind of services being offered in the B2B Marketplace, a personal stylist isn&apos;t your first thought. And yet, Evonya Easley has carved a space for herself in the B2B marketplace doing just that.

In our conversation today, Evonya shared the story of how she embraced her talent and passion for fashion as a skill that she could use to make a living for herself. She shares how she boldly stepped into the B2B marketplace securing partnerships and clients with organizations using a skill that’s less common in the marketplace.
</itunes:summary>
      <itunes:subtitle>Chances are that when you think of the kind of services being offered in the B2B Marketplace, a personal stylist isn&apos;t your first thought. And yet, Evonya Easley has carved a space for herself in the B2B marketplace doing just that.

In our conversation today, Evonya shared the story of how she embraced her talent and passion for fashion as a skill that she could use to make a living for herself. She shares how she boldly stepped into the B2B marketplace securing partnerships and clients with organizations using a skill that’s less common in the marketplace.
</itunes:subtitle>
      <itunes:keywords>b2b marketplace, b2b stylist, b2b success stories, b2b clients, b2b services, b2b service provider, b2b partnerships, women in b2b sales</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>41</itunes:episode>
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      <title>From Data to Deals - How to Use Research To Capture a Prospect’s Attention - Ep. #40</title>
      <description><![CDATA[<p>🎯 Top Takeaway from Today's Episode</p><p>The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospect’s attention over larger organizations.</p><p>📌 Key Points from the Episode</p><p>There are three critical questions to ask and answer before you hire any kind of sales support. </p><ol><li>Strategy #1: Capture their attention using personalization</li><li>Strategy #2: Capture their attention using competitor analysis</li><li>Strategy #3: Capture their attention using industry statistics</li></ol><p>📊 Statistics You Need to Know</p><ul><li>59% of web users would avoid buying from a company who made obvious spelling or grammar mistakes. (<a href="https://www.linkedin.com/pulse/10-copywriting-statistics-you-need-know-lisa-taylor/">source</a>)</li><li>You can increase email open rates by 23.8% by adding two extra words to the email subject line. (<a href="https://www.linkedin.com/pulse/10-copywriting-statistics-you-need-know-lisa-taylor/">source</a>)</li></ul><p>💡 Take Action</p><ul><li>Find one compelling industry statistics that you can incorporate into your emails and posts.</li></ul><p>🔗 Links<br />🎥 Watch our <a href="https://vimeo.com/874912683/3a0b05dd50?share=copy" target="_blank">Systems That Scale™ Information Session Replay</a></p><p>✍🏾 Apply for <a href="https://forms.gle/edKFGJUCYzDdQUfg6" target="_blank">Systems That Scale™ </a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/" target="_blank">LinkedIn</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 17 Oct 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/from-data-to-deals-how-to-use-research-to-get-a-prospects-attention-ep-40-I4M0dWCm</link>
      <content:encoded><![CDATA[<p>🎯 Top Takeaway from Today's Episode</p><p>The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospect’s attention over larger organizations.</p><p>📌 Key Points from the Episode</p><p>There are three critical questions to ask and answer before you hire any kind of sales support. </p><ol><li>Strategy #1: Capture their attention using personalization</li><li>Strategy #2: Capture their attention using competitor analysis</li><li>Strategy #3: Capture their attention using industry statistics</li></ol><p>📊 Statistics You Need to Know</p><ul><li>59% of web users would avoid buying from a company who made obvious spelling or grammar mistakes. (<a href="https://www.linkedin.com/pulse/10-copywriting-statistics-you-need-know-lisa-taylor/">source</a>)</li><li>You can increase email open rates by 23.8% by adding two extra words to the email subject line. (<a href="https://www.linkedin.com/pulse/10-copywriting-statistics-you-need-know-lisa-taylor/">source</a>)</li></ul><p>💡 Take Action</p><ul><li>Find one compelling industry statistics that you can incorporate into your emails and posts.</li></ul><p>🔗 Links<br />🎥 Watch our <a href="https://vimeo.com/874912683/3a0b05dd50?share=copy" target="_blank">Systems That Scale™ Information Session Replay</a></p><p>✍🏾 Apply for <a href="https://forms.gle/edKFGJUCYzDdQUfg6" target="_blank">Systems That Scale™ </a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/" target="_blank">LinkedIn</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>From Data to Deals - How to Use Research To Capture a Prospect’s Attention - Ep. #40</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:23:56</itunes:duration>
      <itunes:summary>What do sales have in common? Turns out they both share research as a foundation part of their processes. When applied strategically to sales, research can be a powerful tool to capture the attention of decision-makers. 

In today’s episode, I’m going to share with you exactly how to leverage research to capture attention and secure more conversations. 
</itunes:summary>
      <itunes:subtitle>What do sales have in common? Turns out they both share research as a foundation part of their processes. When applied strategically to sales, research can be a powerful tool to capture the attention of decision-makers. 

In today’s episode, I’m going to share with you exactly how to leverage research to capture attention and secure more conversations. 
</itunes:subtitle>
      <itunes:keywords>prospect research, capturing attention, b2b prospecting, sales reseach, research, securing corporate contracts, sales prospecting, the art of attention, women b2b contracts</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>40</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">1178f2d3-a611-4d7a-96b0-eb3d578e8141</guid>
      <title>Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya - Ep. #39</title>
      <description><![CDATA[<p>🎯 Top Takeaway from Today's Episode</p><p>Our approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for. </p><p>📌 Key Points from the Episode</p><p>Thoughts that we can keep in mind while we engage on LinkedIn and other platforms:</p><ol><li>When we are on these platforms we are seeking to build community, not just promote. People want to connect with someone that they know, like and trust. </li><li>Engaging in social media does not have to be a huge all-consuming task. Setting aside time in your schedule to post a thoughtful post, respond to comments, comment on and like others' posts, send a message, etc. can go a long way!</li><li>It's all H2H. As Tania outlined in the episode, it's important for us to remember that while we are entrepreneurs, we are still humans who are engaging with other humans.</li></ol><p>📊 Statistics You Need to Know</p><ul><li>Only about 1% of LinkedIn's 260 million monthly users post weekly content. (<a href="https://kinsta.com/blog/linkedin-statistics/#:~:text=Content%20Creators%20Make%20Use%20of%20LinkedIn,-LinkedIn%20allows%20you&text=But%20only%20around%203%20million,net%20the%209%20billion%20impressions.">source</a>)</li></ul><p>💡 Take Action</p><p><a href="https://view.flodesk.com/pages/636b1a9181bc8568aa6e68ff">Download Tania's 14 LinkedIn Content Prmopts</a> Reach out and connect with someone on LinkedIn. Send a message and introduce yourself!</p><p>🔗 Links</p><p>🤝Connect with <a href="https://www.linkedin.com/in/tania-bhattacharyya/">Tania Bhattacharyya on LinkedIn</a></p><p>🌐Learn more about how you can <a href="https://lumosmarketing.co/">work with Tania here</a></p><p>✍🏾 Join us at the <a href="https://www.eventcreate.com/e/coinversationsconference">Co(i)nversations Conference, Register Here</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 3 Oct 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (Tania Battacharyya)</author>
      <link>https://theprofitscale.simplecast.com/episodes/episode-39-interview-with-tania-bhattacharyya-ep-39-a7F2exdX</link>
      <content:encoded><![CDATA[<p>🎯 Top Takeaway from Today's Episode</p><p>Our approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for. </p><p>📌 Key Points from the Episode</p><p>Thoughts that we can keep in mind while we engage on LinkedIn and other platforms:</p><ol><li>When we are on these platforms we are seeking to build community, not just promote. People want to connect with someone that they know, like and trust. </li><li>Engaging in social media does not have to be a huge all-consuming task. Setting aside time in your schedule to post a thoughtful post, respond to comments, comment on and like others' posts, send a message, etc. can go a long way!</li><li>It's all H2H. As Tania outlined in the episode, it's important for us to remember that while we are entrepreneurs, we are still humans who are engaging with other humans.</li></ol><p>📊 Statistics You Need to Know</p><ul><li>Only about 1% of LinkedIn's 260 million monthly users post weekly content. (<a href="https://kinsta.com/blog/linkedin-statistics/#:~:text=Content%20Creators%20Make%20Use%20of%20LinkedIn,-LinkedIn%20allows%20you&text=But%20only%20around%203%20million,net%20the%209%20billion%20impressions.">source</a>)</li></ul><p>💡 Take Action</p><p><a href="https://view.flodesk.com/pages/636b1a9181bc8568aa6e68ff">Download Tania's 14 LinkedIn Content Prmopts</a> Reach out and connect with someone on LinkedIn. Send a message and introduce yourself!</p><p>🔗 Links</p><p>🤝Connect with <a href="https://www.linkedin.com/in/tania-bhattacharyya/">Tania Bhattacharyya on LinkedIn</a></p><p>🌐Learn more about how you can <a href="https://lumosmarketing.co/">work with Tania here</a></p><p>✍🏾 Join us at the <a href="https://www.eventcreate.com/e/coinversationsconference">Co(i)nversations Conference, Register Here</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya - Ep. #39</itunes:title>
      <itunes:author>Tania Battacharyya</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/be356ad1-cb2a-47b8-850c-82d281e16047/086a3726-135b-48be-ae8b-5e7ca4898878/3000x3000/tps-s03-e39.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:44</itunes:duration>
      <itunes:summary>Sometimes LinkedIn can feel like a minefield to navigate; leaving you with more questions than answers. What exactly should I post? Should I only post about my business? How personal should I be? How often should I post? 

In today&apos;s episode, I discuss with Tania Bhattacharyya, the founder of Lumos Marketing, how we can utilize thought leadership in our LinkedIn content to tell stories that are real, transparent, authentic, and create the community that we are looking for. 
If you&apos;ve been struggling with or rethinking your approach to LinkedIn - this is the episode for you.
   
Turn up the volume and settle in, friend. Let&apos;s get started.
</itunes:summary>
      <itunes:subtitle>Sometimes LinkedIn can feel like a minefield to navigate; leaving you with more questions than answers. What exactly should I post? Should I only post about my business? How personal should I be? How often should I post? 

In today&apos;s episode, I discuss with Tania Bhattacharyya, the founder of Lumos Marketing, how we can utilize thought leadership in our LinkedIn content to tell stories that are real, transparent, authentic, and create the community that we are looking for. 
If you&apos;ve been struggling with or rethinking your approach to LinkedIn - this is the episode for you.
   
Turn up the volume and settle in, friend. Let&apos;s get started.
</itunes:subtitle>
      <itunes:keywords>small business marketing, thought leadership, linkedin marketing, b2b lead generation, linkedin, linkedin community, linkedin top voice, b2b marketing, linkedin thought leadership</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>39</itunes:episode>
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      <title>Should You Hire a Sales Rep to Help With Your B2B Sales? - Ep. #38</title>
      <description><![CDATA[<p>🎯 <strong>Top Takeaway from Today's Episode</strong></p><p>Hiring sales support is a big step for your business and requires some preparation ahead of time. Whether you hire part-time or full-time or you delegate a part of your sales process to other team members, these questions will help you prepare for success. </p><p><strong>📌 Key Points from the Episode</strong></p><p>There are three critical questions to ask and answer before you hire any kind of sales support. </p><ol><li>Critical Question #1: Do I have an Established B2B Sales Process</li><li>Critical Question #2: Do I Have a Documented and Refined Company Profile</li><li>Critical Question #3: How Will I Evaluate The ROI?</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>It takes an average of three months for a new seller to be ready to interact with buyers, nine months for them to be competent to perform, and 15 months for them to become a top performer. (<a href="https://www.rainsalestraining.com/blog/sales-rep-onboarding-how-long-does-it-really-take">source</a>)</li></ul><p><strong>💡 Take Action</strong></p><ul><li>Download and complete the <a href="https://info-rjconnell-ca.ck.page/2526eb239c">Sales Process Self-Assessment</a>. </li></ul><p><strong>🔗 Links</strong></p><p>✍🏾 Join us at the <a href="https://www.eventcreate.com/e/coinversationsconference">Co(i)nversations Conference, Register Here</a></p><p>🎧 Listen to Episode 28: <a href="https://link.chtbl.com/eUXVJgxL">Price Like a Master Using the Pillars of Pricing™ Framework</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 19 Sep 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/should-you-hire-a-sales-rep-to-help-with-your-b2b-sales-ep-38-6zadIVgQ</link>
      <content:encoded><![CDATA[<p>🎯 <strong>Top Takeaway from Today's Episode</strong></p><p>Hiring sales support is a big step for your business and requires some preparation ahead of time. Whether you hire part-time or full-time or you delegate a part of your sales process to other team members, these questions will help you prepare for success. </p><p><strong>📌 Key Points from the Episode</strong></p><p>There are three critical questions to ask and answer before you hire any kind of sales support. </p><ol><li>Critical Question #1: Do I have an Established B2B Sales Process</li><li>Critical Question #2: Do I Have a Documented and Refined Company Profile</li><li>Critical Question #3: How Will I Evaluate The ROI?</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>It takes an average of three months for a new seller to be ready to interact with buyers, nine months for them to be competent to perform, and 15 months for them to become a top performer. (<a href="https://www.rainsalestraining.com/blog/sales-rep-onboarding-how-long-does-it-really-take">source</a>)</li></ul><p><strong>💡 Take Action</strong></p><ul><li>Download and complete the <a href="https://info-rjconnell-ca.ck.page/2526eb239c">Sales Process Self-Assessment</a>. </li></ul><p><strong>🔗 Links</strong></p><p>✍🏾 Join us at the <a href="https://www.eventcreate.com/e/coinversationsconference">Co(i)nversations Conference, Register Here</a></p><p>🎧 Listen to Episode 28: <a href="https://link.chtbl.com/eUXVJgxL">Price Like a Master Using the Pillars of Pricing™ Framework</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>Should You Hire a Sales Rep to Help With Your B2B Sales? - Ep. #38</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:21:22</itunes:duration>
      <itunes:summary>Have you ever wondered if it would be worth it to hire someone to help you with your sales? Well, the answer is yes, it can definitely be worth it, but there are a few things you’ll want to consider beforehand in order to make sure you make the most of your investment. 

In today’s episode of The Profit Scale podcast, I’ll share with you a few key critical questions to ask an answer before you decide to hire. And even if you don’t plan to hire for the next few months or even years, these questions can still help you plan, prepare and make progress today.

So, turn up the volume and lean in, friend. Let&apos;s get started.</itunes:summary>
      <itunes:subtitle>Have you ever wondered if it would be worth it to hire someone to help you with your sales? Well, the answer is yes, it can definitely be worth it, but there are a few things you’ll want to consider beforehand in order to make sure you make the most of your investment. 

In today’s episode of The Profit Scale podcast, I’ll share with you a few key critical questions to ask an answer before you decide to hire. And even if you don’t plan to hire for the next few months or even years, these questions can still help you plan, prepare and make progress today.

So, turn up the volume and lean in, friend. Let&apos;s get started.</itunes:subtitle>
      <itunes:keywords>hiring support in your b2b sales process, sales, small business, hiring sales support, small business sales, when to hire sales help in a small business, hiring a sales rep, when to hire help</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>38</itunes:episode>
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    <item>
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      <title>Pioneering Her Own Path: A Journey to Corporate Success  with Ebonye Gussine Wilkins - Ep. #37</title>
      <description><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>Ebonye was able to turn her skill and passion for publishing into a thriving business. There is no shortage of business opportunities or ideas - the world is your oyster!</li><li>There are multiple ways of doing business - find what works for you! Like Ebonye discussed in the episode, she found working with individuals difficult but working with corporations fit her better. In the same way, it's critical to understand yourself and what works best for you to ensure that your business is everything <i>you </i>want and need it to be.</li><li>The way that we think and speak about ourselves and our businesses can make all of the difference. Ebonye explained that her mindset shifted to one of confidence and telling herself that she was capable. Ebonye decided that she was capable of success and so are you! </li></ol><p>🔗 Links</p><p>You can find Ebonye at: <a href="http://www.inclusivemediasolutions.com">www.inclusivemediasolutions.com</a>, her <a href="https://www.linkedin.com/in/ebonyeg/">LinkedIn</a> or by <a href="mailto:inclusivemediasolutions@gmail.com">sending her an email!</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 5 Sep 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (Ebonye Gussine Wilkins)</author>
      <link>https://theprofitscale.simplecast.com/episodes/episode-37-interview-ebonye-gussine-wilkins-ep-37-mx17CeJn</link>
      <content:encoded><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>Ebonye was able to turn her skill and passion for publishing into a thriving business. There is no shortage of business opportunities or ideas - the world is your oyster!</li><li>There are multiple ways of doing business - find what works for you! Like Ebonye discussed in the episode, she found working with individuals difficult but working with corporations fit her better. In the same way, it's critical to understand yourself and what works best for you to ensure that your business is everything <i>you </i>want and need it to be.</li><li>The way that we think and speak about ourselves and our businesses can make all of the difference. Ebonye explained that her mindset shifted to one of confidence and telling herself that she was capable. Ebonye decided that she was capable of success and so are you! </li></ol><p>🔗 Links</p><p>You can find Ebonye at: <a href="http://www.inclusivemediasolutions.com">www.inclusivemediasolutions.com</a>, her <a href="https://www.linkedin.com/in/ebonyeg/">LinkedIn</a> or by <a href="mailto:inclusivemediasolutions@gmail.com">sending her an email!</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>Pioneering Her Own Path: A Journey to Corporate Success  with Ebonye Gussine Wilkins - Ep. #37</itunes:title>
      <itunes:author>Ebonye Gussine Wilkins</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/be356ad1-cb2a-47b8-850c-82d281e16047/3be6b838-bbab-4cce-b0d4-2ad31cc96df6/3000x3000/tps-s03-e37.jpg?aid=rss_feed"/>
      <itunes:duration>00:48:25</itunes:duration>
      <itunes:summary>Sometimes the path to working with corporate clients can seem one-dimensional and extremely narrow.

In today&apos;s episode, I sit down with my guest Ebonye Gussine Wilkins to show you that that&apos;s not the case. 

Ebonye is the CEO and principal consultant of Inclusive Media Solutions, LLC. She&apos;s an expert at helping corporations and organizations take a critical look at the materials they produce. But her journey didn&apos;t start here. Through trial-and-error, hard work, and remaining true to herself, Ebonye has built a business that she is proud of. 

Ebonye and I cover her unique journey into the corporate sphere and what that journey can teach all of us about confidence and embracing our individuality in business.

So hit play and settle in, friend. Let’s get started.</itunes:summary>
      <itunes:subtitle>Sometimes the path to working with corporate clients can seem one-dimensional and extremely narrow.

In today&apos;s episode, I sit down with my guest Ebonye Gussine Wilkins to show you that that&apos;s not the case. 

Ebonye is the CEO and principal consultant of Inclusive Media Solutions, LLC. She&apos;s an expert at helping corporations and organizations take a critical look at the materials they produce. But her journey didn&apos;t start here. Through trial-and-error, hard work, and remaining true to herself, Ebonye has built a business that she is proud of. 

Ebonye and I cover her unique journey into the corporate sphere and what that journey can teach all of us about confidence and embracing our individuality in business.

So hit play and settle in, friend. Let’s get started.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>37</itunes:episode>
    </item>
    <item>
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      <title>3 Ways to Market to B2B Clients Without Using Social Media - Ep.# 36</title>
      <description><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>Social media is not the only way to market your business and may not be the most effective way for you.</li><li>3 ways to market your business offline are:<ol><li>Having conversations with your network</li><li>Being featured in publications</li><li>Attending live events</li></ol></li><li>Educate the people around you on what you do and who you serve. Equip them with the knowledge to recommend you when opportunities arise.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>Google processes 8.5 billion searches each day as of 2023, which means it processes 99,000 searches per second. (<a href="https://www.demandsage.com/google-search-statistics/">Source</a>)</li><li>86% of people ignore paid advertisements. (<a href="https://www.demandsage.com/digital-marketing-statistics/#:~:text=72%25%20of%20the%20marketing%20budget,to%2092%25%20of%20global%20searches.">Source</a>)</li></ul><p><strong>💡 Take Action</strong></p><p>📝 <a href="https://info-rjconnell-ca.ck.page/f81d78fcad">Download this resource to help you find media opportunities for free</a></p><p><strong>🔗 Links</strong></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 22 Aug 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/3-ways-to-drum-up-b2b-clients-without-using-social-media-ep-36-lHQjgqav</link>
      <content:encoded><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>Social media is not the only way to market your business and may not be the most effective way for you.</li><li>3 ways to market your business offline are:<ol><li>Having conversations with your network</li><li>Being featured in publications</li><li>Attending live events</li></ol></li><li>Educate the people around you on what you do and who you serve. Equip them with the knowledge to recommend you when opportunities arise.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>Google processes 8.5 billion searches each day as of 2023, which means it processes 99,000 searches per second. (<a href="https://www.demandsage.com/google-search-statistics/">Source</a>)</li><li>86% of people ignore paid advertisements. (<a href="https://www.demandsage.com/digital-marketing-statistics/#:~:text=72%25%20of%20the%20marketing%20budget,to%2092%25%20of%20global%20searches.">Source</a>)</li></ul><p><strong>💡 Take Action</strong></p><p>📝 <a href="https://info-rjconnell-ca.ck.page/f81d78fcad">Download this resource to help you find media opportunities for free</a></p><p><strong>🔗 Links</strong></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>3 Ways to Market to B2B Clients Without Using Social Media - Ep.# 36</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:27:56</itunes:duration>
      <itunes:summary>Chances are you didn&apos;t get into business because you love marketing. Yet, it&apos;s a crucial part of successfully running a successful B2B business that we can&apos;t avoid. 

So, how do you make it more enjoyable? Align your marketing strategy with your target market. Today&apos;s episode covers three ways to market your business offline, meaning no social media is required. 

These are simple yet effective ways to find and build relationships with decision-makers and authority in your field, all without ever creating a LinkedIn or Instagram post. 

Hit play, dive into today&apos;s conversation, and thank me later.</itunes:summary>
      <itunes:subtitle>Chances are you didn&apos;t get into business because you love marketing. Yet, it&apos;s a crucial part of successfully running a successful B2B business that we can&apos;t avoid. 

So, how do you make it more enjoyable? Align your marketing strategy with your target market. Today&apos;s episode covers three ways to market your business offline, meaning no social media is required. 

These are simple yet effective ways to find and build relationships with decision-makers and authority in your field, all without ever creating a LinkedIn or Instagram post. 

Hit play, dive into today&apos;s conversation, and thank me later.</itunes:subtitle>
      <itunes:keywords>b2b marketing techniques, b2b marketing for entrepreneurs, finding corporate contracts, finding b2b clients, where to market your b2b business, offline marketing for entrepreneurs, b2b marketing, traditional b2b marketing, where to find corporate clients, where to market your business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>36</itunes:episode>
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      <title>How to Find and Navigate Corporate Sales Opportunities with Katherine Isaac - Ep. #35</title>
      <description><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>The prospect is the one that defines value — take the time to understand what value means for them.</li><li>Network, network, network! B2B opportunities are created by expanding and deepening your relationships and network. Make it a priority. </li><li>When reaching out to decision-makers, be clear on why you’re reaching out, and know what your ‘ask’ is.</li></ol><p>🔗 Links</p><p><strong>🤝 Connect with Katherine Isaac Here:</strong></p><ul><li>Website: <a href="http://katherineisaac-cyber.com">Katherine Isaac</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/katherineisaacmba/">Katherine Isaac MBA</a></li></ul><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💌 Join the newsletter: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 8 Aug 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (Katherine Isaac)</author>
      <link>https://theprofitscale.simplecast.com/episodes/how-to-find-and-navigate-corporate-sales-opportunities-with-katherine-isaac-ep-36-I8albais</link>
      <content:encoded><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>The prospect is the one that defines value — take the time to understand what value means for them.</li><li>Network, network, network! B2B opportunities are created by expanding and deepening your relationships and network. Make it a priority. </li><li>When reaching out to decision-makers, be clear on why you’re reaching out, and know what your ‘ask’ is.</li></ol><p>🔗 Links</p><p><strong>🤝 Connect with Katherine Isaac Here:</strong></p><ul><li>Website: <a href="http://katherineisaac-cyber.com">Katherine Isaac</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/katherineisaacmba/">Katherine Isaac MBA</a></li></ul><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💌 Join the newsletter: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>How to Find and Navigate Corporate Sales Opportunities with Katherine Isaac - Ep. #35</itunes:title>
      <itunes:author>Katherine Isaac</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/be356ad1-cb2a-47b8-850c-82d281e16047/063f9acd-2f31-4eda-b930-a7d3607bb9ec/3000x3000/tps-s03-e35.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:46</itunes:duration>
      <itunes:summary>Have you heard the expression straight from the horse&apos;s mouth? Well that saying perfectly characterizes today’s conversation with Katherine Isaac as we hear directly from a corporate decision-maker on all things hiring vendors. 

Our guest, Kathy, is the Vice President of Customer Success at Carbide and has had more than her fair share of experience hiring vendors throughout her career. In today’s episode, she shares her insights on how value is defined within the sales process, where to find corporate opportunities, red flags to avoid when networking with decision-makers and so much more!

You’re gonna want to take notes, my friend. So hit play and settle in — let’s get started.</itunes:summary>
      <itunes:subtitle>Have you heard the expression straight from the horse&apos;s mouth? Well that saying perfectly characterizes today’s conversation with Katherine Isaac as we hear directly from a corporate decision-maker on all things hiring vendors. 

Our guest, Kathy, is the Vice President of Customer Success at Carbide and has had more than her fair share of experience hiring vendors throughout her career. In today’s episode, she shares her insights on how value is defined within the sales process, where to find corporate opportunities, red flags to avoid when networking with decision-makers and so much more!

You’re gonna want to take notes, my friend. So hit play and settle in — let’s get started.</itunes:subtitle>
      <itunes:keywords>b2b sales, sales, sales conversations, b2b, corporate buyers, b2b vendors, supplier diversity, b2b suppliers, networking with decision-makers, corporate clients, b2b sales opportunities, where to find corporate clients, b2b decision makers</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>35</itunes:episode>
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      <title>The #1 Thing You Must be Doing to Secure Corporate Clients - #34</title>
      <description><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>Prospecting is not about making the sale. It’s about working the process that will eventually lead you to one.</li><li>In the world of B2B, sales happen through conversations.</li><li>There are two steps to prospecting: <br />Step 1: Research potential clients <br />Step 2: Nurturing a relationship with them<br /> </li></ol><p><strong>🔗 Resource Links</strong></p><p>📝 <a href="https://info-rjconnell-ca.ck.page/e607a7519f">Use These ChatGPT Prompts to Generate A Prospect List</a></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>🎙️ <a href="https://podcasts.apple.com/ca/podcast/price-like-a-master-using-the-pillars-of/id1499553293?i=1000580034132">Episode 28 - Price Like a Master Using The Pillars of Pricing™ Framework</a></p><p>🎙️ <a href="https://podcasts.apple.com/ca/podcast/how-to-tap-into-the-mind-of-corporate-decision-makers-ep-31/id1499553293?i=1000584616653">Episode 31 - How to Tap Into The Minds of Corporate Decision Makers</a></p><p>💌 Join the newsletter: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 25 Jul 2023 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/the-1-thing-you-must-be-doing-to-secure-corporate-clients-prospecting-88dYpfIB</link>
      <content:encoded><![CDATA[<h2>🎯 Top takeaways from today's episode: </h2><ol><li>Prospecting is not about making the sale. It’s about working the process that will eventually lead you to one.</li><li>In the world of B2B, sales happen through conversations.</li><li>There are two steps to prospecting: <br />Step 1: Research potential clients <br />Step 2: Nurturing a relationship with them<br /> </li></ol><p><strong>🔗 Resource Links</strong></p><p>📝 <a href="https://info-rjconnell-ca.ck.page/e607a7519f">Use These ChatGPT Prompts to Generate A Prospect List</a></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>🎙️ <a href="https://podcasts.apple.com/ca/podcast/price-like-a-master-using-the-pillars-of/id1499553293?i=1000580034132">Episode 28 - Price Like a Master Using The Pillars of Pricing™ Framework</a></p><p>🎙️ <a href="https://podcasts.apple.com/ca/podcast/how-to-tap-into-the-mind-of-corporate-decision-makers-ep-31/id1499553293?i=1000584616653">Episode 31 - How to Tap Into The Minds of Corporate Decision Makers</a></p><p>💌 Join the newsletter: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>The #1 Thing You Must be Doing to Secure Corporate Clients - #34</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:21:20</itunes:duration>
      <itunes:summary>Welcome to season three! I kick off this season with a come to Jesus moment about the #1 you absolutely need to be doing if you want to secure corporate clients. And that thing is prospecting. 

In today’s conversation, I break down all the components of prospecting to help you understand what it is, why it’s important and how you can begin incorporating it into your daily activities. 

And since I don’t like to leave you hanging, I also provide a prompt that you can use with Chat GPT to help you create a prospect list in just a few seconds. 

So hit play and settle in, friend. Let’s get started.</itunes:summary>
      <itunes:subtitle>Welcome to season three! I kick off this season with a come to Jesus moment about the #1 you absolutely need to be doing if you want to secure corporate clients. And that thing is prospecting. 

In today’s conversation, I break down all the components of prospecting to help you understand what it is, why it’s important and how you can begin incorporating it into your daily activities. 

And since I don’t like to leave you hanging, I also provide a prompt that you can use with Chat GPT to help you create a prospect list in just a few seconds. 

So hit play and settle in, friend. Let’s get started.</itunes:subtitle>
      <itunes:keywords>b2b sales, sales, how to find corporate contracts, sales conversations, b2b, how to research prospects, prospecting, nurturing prospects, corporate clients, where to find corporate clients, researching prospects</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>34</itunes:episode>
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      <title>How To Position Your Business For B2B Success in 2023 - Ep. #33</title>
      <description><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><ul><li>Believe that you belong in the room, there is space for you.</li></ul><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Characteristics of a Corporate Client</strong></p><ol><li>There's usually more than one person involved in the decision making process. </li><li>The contract length tends to be longer — on average, about three months.</li><li>B2B organizations usually have a pre-established budget to hire an expert. </li></ol><p><strong>The 3 Tips to Position Yourself for B2B Success</strong></p><ol><li>Believe that you belong.</li><li>Practice your ABPs (Always Be Prospecting).</li><li>Become fluent in the language of ROI.</li></ol><p>📊<strong> Statistics You Need to Know</strong></p><ul><li>The global consulting market is a $250 billion industry, with North America being the most mature market globally <i>(Source: </i><a href="https://www.consulting.ca/consulting-industry/global"><i>Consulting.ca</i></a><i>)</i></li></ul><p>💡 <strong>Take Action</strong></p><ul><li>Identify 5 industry events that you can attend next year to help build your pipeline of prospects.</li></ul><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>🎧 Listen to Episode 31: <a href="https://theprofitscale.simplecast.com/episodes/corporatebuyersecosystem" target="_blank"><strong>How to Tap into the Mind of Corporate Decision Makers</strong></a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 27 Dec 2022 08:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/positionyourbusinessforb2bsuccessin2023-nmnlBrMs</link>
      <content:encoded><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><ul><li>Believe that you belong in the room, there is space for you.</li></ul><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Characteristics of a Corporate Client</strong></p><ol><li>There's usually more than one person involved in the decision making process. </li><li>The contract length tends to be longer — on average, about three months.</li><li>B2B organizations usually have a pre-established budget to hire an expert. </li></ol><p><strong>The 3 Tips to Position Yourself for B2B Success</strong></p><ol><li>Believe that you belong.</li><li>Practice your ABPs (Always Be Prospecting).</li><li>Become fluent in the language of ROI.</li></ol><p>📊<strong> Statistics You Need to Know</strong></p><ul><li>The global consulting market is a $250 billion industry, with North America being the most mature market globally <i>(Source: </i><a href="https://www.consulting.ca/consulting-industry/global"><i>Consulting.ca</i></a><i>)</i></li></ul><p>💡 <strong>Take Action</strong></p><ul><li>Identify 5 industry events that you can attend next year to help build your pipeline of prospects.</li></ul><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>🎧 Listen to Episode 31: <a href="https://theprofitscale.simplecast.com/episodes/corporatebuyersecosystem" target="_blank"><strong>How to Tap into the Mind of Corporate Decision Makers</strong></a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>How To Position Your Business For B2B Success in 2023 - Ep. #33</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:20:30</itunes:duration>
      <itunes:summary>More and more entrepreneurs are either adding a B2B revenue stream to their business, or shifting to focus completely on serving corporate clients, and this is a shift I love to see! 

With the global consulting market being a $250 billion industry, this is proof that there is space for you in these rooms and at these tables. Let’s make sure you&apos;re positioned to get your piece of the pie in 2023 and beyond.

In today’s episode, I share with you three tips to position your business for success in the B2B market. Hit play, and let’s get started!</itunes:summary>
      <itunes:subtitle>More and more entrepreneurs are either adding a B2B revenue stream to their business, or shifting to focus completely on serving corporate clients, and this is a shift I love to see! 

With the global consulting market being a $250 billion industry, this is proof that there is space for you in these rooms and at these tables. Let’s make sure you&apos;re positioned to get your piece of the pie in 2023 and beyond.

In today’s episode, I share with you three tips to position your business for success in the B2B market. Hit play, and let’s get started!</itunes:subtitle>
      <itunes:keywords>b2bcoach, sales, b2bstrategy, b2b, b2bexpert, b2bsuccess, b2bsalesstrategy, corporateconsultant, smallbusinesssales, smallbusiness, corporateconsulting, b2bconsultant, prospecting, b2bsales, smallbusinessstrategy, salesstrategy, entrepreneur, businesstobusiness</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>33</itunes:episode>
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      <title>A Reintroduction to B2B Sales: Selling With Integrity - Ep. #32</title>
      <description><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Sales can be based in integrity, characterized by conversations, steeped in mutual value and welcomed and appreciated by your prospects.</p><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Corporate Buyer’s Ecosystem</strong></p><p>Redefining your relationship with sales will require you to be proactive, intentional and willing to lead the process. </p><p><strong>The 3 New Approaches to Sales</strong></p><ol><li><strong>Outbound Sales: </strong>An approach to sales where you are the one reaching out to and initiating contact with potential clients.</li><li><strong>Permission-Based Sales:</strong> An approach to sales that focuses on engaging with prospects who have made it clear that they want to hear from you.</li><li><strong>Relational Sales:</strong> An approach to sales in which you take the time to build trust with your prospect, and understand their needs before offering them a solution.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. <i>(Source: </i><a href="https://spotio.com/blog/sales-statistics/#:~:text=B2B%20Sales%20Statistics,-The%20B2B%20sales&text=As%20a%20result%2C%20much%20of,rep%20ever%20contacts%20a%20prospect.&text=B2B%20buyers%20are%2057%25%2D,buying%20research%20before%20contacting%20sales.&text=62%25%20of%20B2B%20buyers%20say,to%20learn%20about%20a%20solution"><i>Spotio</i></a><i>)</i></li><li>84% of corporate buyers are more likely to buy from a sales rep that understands their goals.<i> (Source: </i><a href="https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369"><i>Salesforce</i></a><i>)</i></li></ul><p><strong>💡 Take Action</strong></p><p> Reach out to 3 prospects this week.</p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Wed, 7 Dec 2022 08:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/reintroductiontob2bsales-w0oQw4eL</link>
      <content:encoded><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Sales can be based in integrity, characterized by conversations, steeped in mutual value and welcomed and appreciated by your prospects.</p><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Corporate Buyer’s Ecosystem</strong></p><p>Redefining your relationship with sales will require you to be proactive, intentional and willing to lead the process. </p><p><strong>The 3 New Approaches to Sales</strong></p><ol><li><strong>Outbound Sales: </strong>An approach to sales where you are the one reaching out to and initiating contact with potential clients.</li><li><strong>Permission-Based Sales:</strong> An approach to sales that focuses on engaging with prospects who have made it clear that they want to hear from you.</li><li><strong>Relational Sales:</strong> An approach to sales in which you take the time to build trust with your prospect, and understand their needs before offering them a solution.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. <i>(Source: </i><a href="https://spotio.com/blog/sales-statistics/#:~:text=B2B%20Sales%20Statistics,-The%20B2B%20sales&text=As%20a%20result%2C%20much%20of,rep%20ever%20contacts%20a%20prospect.&text=B2B%20buyers%20are%2057%25%2D,buying%20research%20before%20contacting%20sales.&text=62%25%20of%20B2B%20buyers%20say,to%20learn%20about%20a%20solution"><i>Spotio</i></a><i>)</i></li><li>84% of corporate buyers are more likely to buy from a sales rep that understands their goals.<i> (Source: </i><a href="https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369"><i>Salesforce</i></a><i>)</i></li></ul><p><strong>💡 Take Action</strong></p><p> Reach out to 3 prospects this week.</p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>A Reintroduction to B2B Sales: Selling With Integrity - Ep. #32</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:21:46</itunes:duration>
      <itunes:summary>Sales, whether you like it or not it’s an important part of your business. Many of us have spent years tolerating the need for selling in our business but would avoid it altogether if it was an option. And yet, success with corporate clients depends largely on how effectively and actively we engage in the sales process.
 
Activities like prospecting, cold-emailing and cold-calling, are ones that we have to get comfortable with, and so today’s episode is about introducing you to a new way to sell. One that is in alignment with your values, one that can be enjoyable and one that your prospects will welcome. 

Hit play, and allow me to reintroduce you to sales.
</itunes:summary>
      <itunes:subtitle>Sales, whether you like it or not it’s an important part of your business. Many of us have spent years tolerating the need for selling in our business but would avoid it altogether if it was an option. And yet, success with corporate clients depends largely on how effectively and actively we engage in the sales process.
 
Activities like prospecting, cold-emailing and cold-calling, are ones that we have to get comfortable with, and so today’s episode is about introducing you to a new way to sell. One that is in alignment with your values, one that can be enjoyable and one that your prospects will welcome. 

Hit play, and allow me to reintroduce you to sales.
</itunes:subtitle>
      <itunes:keywords>b2b sales, sales, permission-based sales, b2b, types of sales, relational selling, corporate contracts, outbound sales, prospecting, sales coach, corporate clients</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>32</itunes:episode>
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    <item>
      <guid isPermaLink="false">62d21076-ed5e-4b89-9c26-21b7e8f3f954</guid>
      <title>How to Tap into the Mind of Corporate Decision Makers - Ep. #31</title>
      <description><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Your marketing strategy should be in alignment with your target clients.</p><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Corporate Buyer’s Ecosystem</strong></p><p>This is a framework to help you identify the key roles involved in the decision-making process, as well as the type of information that is most relevant to each role at each stage.  </p><p><strong>The 3 Key Roles Influencing the Decision-Making Process in Hiring Outside Experts</strong></p><ol><li><strong>The Information Gatherer: </strong>This role is responsible for researching potential vendors, vetting the vendors to ensure that they meet at least the basic requirements, and understanding their expertise.</li><li><strong>The Authorizer:</strong> This is the person who is responsible for ensuring that whomever they hire can produce an outcome that positively impacts the department and the company's goals.</li><li><strong>The Advocate:</strong> This role represents the person who will directly engage with you while you deliver your service.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><p>Research shows that close to 70% of the B2B buyer's journey (<a href="https://financesonline.com/b2b-statistics">Eira, 2022</a>) is completed before a prospect reaches out to you. </p><p><strong>💡 Take Action</strong></p><p>Create one piece of marketing material tailored to one of the three roles that we discussed earlier today.</p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💼 Work with us: <a href="https://docs.google.com/forms/d/e/1FAIpQLSdSKO-r3p-MujRNs2RBhLQNdnnXJr43oEDz7axD-j3HDxRsnQ/viewform?usp=sf_link">Systems That Scale™ Program</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 1 Nov 2022 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/corporatebuyersecosystem-DqI7raGM</link>
      <content:encoded><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Your marketing strategy should be in alignment with your target clients.</p><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Corporate Buyer’s Ecosystem</strong></p><p>This is a framework to help you identify the key roles involved in the decision-making process, as well as the type of information that is most relevant to each role at each stage.  </p><p><strong>The 3 Key Roles Influencing the Decision-Making Process in Hiring Outside Experts</strong></p><ol><li><strong>The Information Gatherer: </strong>This role is responsible for researching potential vendors, vetting the vendors to ensure that they meet at least the basic requirements, and understanding their expertise.</li><li><strong>The Authorizer:</strong> This is the person who is responsible for ensuring that whomever they hire can produce an outcome that positively impacts the department and the company's goals.</li><li><strong>The Advocate:</strong> This role represents the person who will directly engage with you while you deliver your service.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><p>Research shows that close to 70% of the B2B buyer's journey (<a href="https://financesonline.com/b2b-statistics">Eira, 2022</a>) is completed before a prospect reaches out to you. </p><p><strong>💡 Take Action</strong></p><p>Create one piece of marketing material tailored to one of the three roles that we discussed earlier today.</p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💼 Work with us: <a href="https://docs.google.com/forms/d/e/1FAIpQLSdSKO-r3p-MujRNs2RBhLQNdnnXJr43oEDz7axD-j3HDxRsnQ/viewform?usp=sf_link">Systems That Scale™ Program</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations and Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>How to Tap into the Mind of Corporate Decision Makers - Ep. #31</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:27:45</itunes:duration>
      <itunes:summary>Salutations, friend! Marketing to corporations is drastically different from marketing to consumers. That doesn’t mean it has to be difficult. It just takes a different strategy and new insight. That’s where I come in to help. When you know who you’re speaking to and what is important to them, you can tailor your content and your marketing for success.

This episode will help you easily identify and market to the different roles influencing the corporate decision-making process and enable you to align your marketing strategies and efforts with your target clients. 

So, turn up the volume and settle in, friend. Let’s get started.
</itunes:summary>
      <itunes:subtitle>Salutations, friend! Marketing to corporations is drastically different from marketing to consumers. That doesn’t mean it has to be difficult. It just takes a different strategy and new insight. That’s where I come in to help. When you know who you’re speaking to and what is important to them, you can tailor your content and your marketing for success.

This episode will help you easily identify and market to the different roles influencing the corporate decision-making process and enable you to align your marketing strategies and efforts with your target clients. 

So, turn up the volume and settle in, friend. Let’s get started.
</itunes:subtitle>
      <itunes:keywords>b2b sales, marketing, rjc consulting global, fundamental truth, marketing strategies, systems that scale, corporate decision makers, intentional selling, corporate buyer&apos;s ecosystem, corporate clients, sales approaches</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>31</itunes:episode>
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    <item>
      <guid isPermaLink="false">43db0ac6-c3de-4828-90a9-d7fa7e6fb331</guid>
      <title>How to Find Your First Corporate Client - Ep. #30</title>
      <description><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>The root of what helped me to be successful were three simple traits.</p><ol><li>A belief in myself and my capabilities</li><li>A willingness to put myself out there, say, "Yes, I can help you solve this problem," and a willingness to experience rejection</li><li>A commitment to showing up</li></ol><p><strong>📌 Key Points from the Episode</strong></p><p><strong>The Alternative Method</strong></p><ol><li><strong>Identify your basic qualifying criteria: </strong>Identify the basic criteria for what types of companies are a good fit.</li><li><strong>Prepare a one-sheet:</strong> A single-page document that summarizes what you do, how you can help, and a little bit about who you are. </li><li><strong>Identify your core skills:</strong> What are the key skills that make up your expertise or the skills that you use when you're working with your clients? </li><li><strong>Identify job titles that correspond to your core skills or your existing title:</strong> Use the basic criteria that we identified in step one, along with your core skills from step three to search for job postings within your area of expertise.</li><li><strong>Create a prospect list using your search results:</strong> The goal for this stage is to wade through the results and simply identify 10 companies that would be a good fit for your solution. </li><li><strong>Make contact:</strong> You’re now going to reach out and pitch an alternative solution than the one that they're looking for.</li><li><strong>Repeat.</strong></li></ol><p>The <strong>success with the Alternative Method™</strong> is defined by securing a discovery call, not securing a contract. </p><p><strong>💡 Take Action: </strong></p><ol><li>Reflect on what belief, willingness and commitment looks like for you.</li><li>Download the guide on how to find your first corporate client so that you can start applying these steps today.</li></ol><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>🎧 Listen to Episode 28: <a href="https://theprofitscale.simplecast.com/episodes/pillarsofpricing">Price Like a Pro Using The Pillars of Pricing™️ Framework</a></p><p>💾 Get your free guide: <a href="https://info-rjconnell-ca.ck.page/d7e28ef967">The Ultimate Guide To Finding Clients Using The Alternative Method™</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 18 Oct 2022 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/thealternativemethod-nvU_jrX3</link>
      <content:encoded><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>The root of what helped me to be successful were three simple traits.</p><ol><li>A belief in myself and my capabilities</li><li>A willingness to put myself out there, say, "Yes, I can help you solve this problem," and a willingness to experience rejection</li><li>A commitment to showing up</li></ol><p><strong>📌 Key Points from the Episode</strong></p><p><strong>The Alternative Method</strong></p><ol><li><strong>Identify your basic qualifying criteria: </strong>Identify the basic criteria for what types of companies are a good fit.</li><li><strong>Prepare a one-sheet:</strong> A single-page document that summarizes what you do, how you can help, and a little bit about who you are. </li><li><strong>Identify your core skills:</strong> What are the key skills that make up your expertise or the skills that you use when you're working with your clients? </li><li><strong>Identify job titles that correspond to your core skills or your existing title:</strong> Use the basic criteria that we identified in step one, along with your core skills from step three to search for job postings within your area of expertise.</li><li><strong>Create a prospect list using your search results:</strong> The goal for this stage is to wade through the results and simply identify 10 companies that would be a good fit for your solution. </li><li><strong>Make contact:</strong> You’re now going to reach out and pitch an alternative solution than the one that they're looking for.</li><li><strong>Repeat.</strong></li></ol><p>The <strong>success with the Alternative Method™</strong> is defined by securing a discovery call, not securing a contract. </p><p><strong>💡 Take Action: </strong></p><ol><li>Reflect on what belief, willingness and commitment looks like for you.</li><li>Download the guide on how to find your first corporate client so that you can start applying these steps today.</li></ol><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39">How to Attract, Sell and Serve Corporate Clients training</a></p><p>🎧 Listen to Episode 28: <a href="https://theprofitscale.simplecast.com/episodes/pillarsofpricing">Price Like a Pro Using The Pillars of Pricing™️ Framework</a></p><p>💾 Get your free guide: <a href="https://info-rjconnell-ca.ck.page/d7e28ef967">The Ultimate Guide To Finding Clients Using The Alternative Method™</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>How to Find Your First Corporate Client - Ep. #30</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:26:15</itunes:duration>
      <itunes:summary>Salutations, friend! Finding corporate clients can leave you feeling like Lionel Richie singing: &quot;Hello, is it me you&apos;re looking for?&quot; I completely understand the frustration. That&apos;s why in today&apos;s conversation I&apos;m going to walk you through a strategy to help you find your first corporate client. 

This will help you to be able to easily identify the corporate clients that are best for you and your business. 

So, hit play and settle in, friend. Let&apos;s get started.</itunes:summary>
      <itunes:subtitle>Salutations, friend! Finding corporate clients can leave you feeling like Lionel Richie singing: &quot;Hello, is it me you&apos;re looking for?&quot; I completely understand the frustration. That&apos;s why in today&apos;s conversation I&apos;m going to walk you through a strategy to help you find your first corporate client. 

This will help you to be able to easily identify the corporate clients that are best for you and your business. 

So, hit play and settle in, friend. Let&apos;s get started.</itunes:subtitle>
      <itunes:keywords>attract corporate clients, rjc consulting global, sell to corporate clients, secure a discovery call, corporate coins, how to find clients, serve corporate clients, how to find corporate clients, the alternative method, the profit scale, corporate clients, find corporate clients</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>30</itunes:episode>
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      <guid isPermaLink="false">fbb272d7-8295-4f8c-be59-4d6a379c0f98</guid>
      <title>Different Types of Corporate Revenue Streams - Ep. #29</title>
      <description><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Whether you're a candle maker, a personal finance coach, chef, Diversity, Equity and Inclusion (DEI) consultant, or anything in between, there is a corporate contract available for you. </p><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Three Major Categories of Revenue Streams</strong></p><ol><li><strong>Services:</strong> are anything that requires your labor and expertise in real-time to deliver results for your clients.</li><li><strong>Licensing:</strong> refers to something you've already created and you're permitting your clients to use.</li><li><strong>Products:</strong> This is when you provide a physically manufactured product to a corporation in exchange for money.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>There's a projection for the global professional services market to increase from $6040.91 billion in 2021 to $6697.56 billion in 2022. It is also anticipated to reach $9651.77 billion in 2026. (Source: <a href="https://finance.yahoo.com/news/professional-services-global-market-report-084800152.html" target="_blank"><strong>Professional Services Global Market Report 2022)</strong></a></li><li>The largest market for professional services is in North America. It represents 33.4% of the global market. (Source: <a href="https://finance.yahoo.com/news/professional-services-global-market-report-084800152.html" target="_blank"><strong>Professional Services Global Market Report 2022)</strong></a></li></ul><p><strong>💡 Take Action</strong></p><p>Find an example of a company that provides similar or the same services as you that serves a corporate audience. </p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39" target="_blank"><strong>How to Attract, Sell and Serve Corporate Clients training</strong></a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 4 Oct 2022 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/corporaterevenuestreams-tFOrVuY2</link>
      <content:encoded><![CDATA[<p><strong>🎯 Top Takeaway from Today's Episode</strong></p><p>Whether you're a candle maker, a personal finance coach, chef, Diversity, Equity and Inclusion (DEI) consultant, or anything in between, there is a corporate contract available for you. </p><p><strong>📌 Key Points from the Episode</strong></p><p><strong>Three Major Categories of Revenue Streams</strong></p><ol><li><strong>Services:</strong> are anything that requires your labor and expertise in real-time to deliver results for your clients.</li><li><strong>Licensing:</strong> refers to something you've already created and you're permitting your clients to use.</li><li><strong>Products:</strong> This is when you provide a physically manufactured product to a corporation in exchange for money.</li></ol><p><strong>📊 Statistics You Need to Know</strong></p><ul><li>There's a projection for the global professional services market to increase from $6040.91 billion in 2021 to $6697.56 billion in 2022. It is also anticipated to reach $9651.77 billion in 2026. (Source: <a href="https://finance.yahoo.com/news/professional-services-global-market-report-084800152.html" target="_blank"><strong>Professional Services Global Market Report 2022)</strong></a></li><li>The largest market for professional services is in North America. It represents 33.4% of the global market. (Source: <a href="https://finance.yahoo.com/news/professional-services-global-market-report-084800152.html" target="_blank"><strong>Professional Services Global Market Report 2022)</strong></a></li></ul><p><strong>💡 Take Action</strong></p><p>Find an example of a company that provides similar or the same services as you that serves a corporate audience. </p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training: <a href="https://info-rjconnell-ca.ck.page/73c9000f39" target="_blank"><strong>How to Attract, Sell and Serve Corporate Clients training</strong></a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>Different Types of Corporate Revenue Streams - Ep. #29</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:23:43</itunes:duration>
      <itunes:summary>Salutations, friend! Securing corporate clients can seem like a daunting task. In actuality, corporate clients and revenue streams are all around us. In today&apos;s conversation, we dive into different corporate revenue streams and what those can look like. 

This conversation will encourage you to see that there isn&apos;t a shortage of opportunities for you to secure corporate clients. There&apos;s room at the table. 

Hit play and settle in, friend. Let&apos;s get started.</itunes:summary>
      <itunes:subtitle>Salutations, friend! Securing corporate clients can seem like a daunting task. In actuality, corporate clients and revenue streams are all around us. In today&apos;s conversation, we dive into different corporate revenue streams and what those can look like. 

This conversation will encourage you to see that there isn&apos;t a shortage of opportunities for you to secure corporate clients. There&apos;s room at the table. 

Hit play and settle in, friend. Let&apos;s get started.</itunes:subtitle>
      <itunes:keywords>clients, sales, licensing, rjc consulting global, products, revenue, corporate, streams of income, corporate revenue, services, the profit scale, corporate clients, opportunities</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>29</itunes:episode>
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    <item>
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      <title>Price Like a Master Using the Pillars of Pricing™ Framework - Ep. #28</title>
      <description><![CDATA[<p>🎯 <strong>Top Takeaway from Today's Episode</strong></p><p>When all four Pillars of Pricing™ are in alignment, you can confidently price for the full value you create and the value your prospects want to experience.</p><p>📌 <strong>Key Points from the Episode</strong></p><p><strong>The Four Pillars of Pricing™</strong></p><ol><li><strong>Profile:</strong> an in-depth representation of your target client's problems, challenges, or goals.</li><li><strong>Positioning:</strong> establishing your business in the mind of your customers and clients/influencing the way that prospects think about your business.</li><li><strong>Proposition: </strong>the factors that distinguish your business from your competition and help your prospects understand why they should choose you.</li><li><strong>Profit Margins:</strong> the amount of money left over after all expenses and costs have been paid.</li></ol><p>💡 <strong>Take Action</strong><br />Take the <a href="https://info-rjconnell-ca.ck.page/fd3452ef51" target="_blank">"Am I Ready to Charge Five Figures?" </a> quiz to know what areas may be holding you back from leveling up your pricing or what areas position you perfectly for a price increase. </p><p><strong>🔗 Links</strong></p><p>🎧 Listen to Episode 27: <a href="https://theprofitscale.simplecast.com/episodes/attracthighvalueclients" target="_blank">What's Required to Attract High-Value, High-Paying Clients</a></p><p>💼 Work with us: <a href="https://docs.google.com/forms/d/e/1FAIpQLSdjnJcA7cJ-TEAeexMHkg3-Taqe43_LnsiqtBqF9uhnHsUZ-g/viewform?usp=sf_link"><strong>Apply for a Priced for Profit™ VIP Day</strong></a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 20 Sep 2022 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/pillarsofpricing-p74CiBgX</link>
      <content:encoded><![CDATA[<p>🎯 <strong>Top Takeaway from Today's Episode</strong></p><p>When all four Pillars of Pricing™ are in alignment, you can confidently price for the full value you create and the value your prospects want to experience.</p><p>📌 <strong>Key Points from the Episode</strong></p><p><strong>The Four Pillars of Pricing™</strong></p><ol><li><strong>Profile:</strong> an in-depth representation of your target client's problems, challenges, or goals.</li><li><strong>Positioning:</strong> establishing your business in the mind of your customers and clients/influencing the way that prospects think about your business.</li><li><strong>Proposition: </strong>the factors that distinguish your business from your competition and help your prospects understand why they should choose you.</li><li><strong>Profit Margins:</strong> the amount of money left over after all expenses and costs have been paid.</li></ol><p>💡 <strong>Take Action</strong><br />Take the <a href="https://info-rjconnell-ca.ck.page/fd3452ef51" target="_blank">"Am I Ready to Charge Five Figures?" </a> quiz to know what areas may be holding you back from leveling up your pricing or what areas position you perfectly for a price increase. </p><p><strong>🔗 Links</strong></p><p>🎧 Listen to Episode 27: <a href="https://theprofitscale.simplecast.com/episodes/attracthighvalueclients" target="_blank">What's Required to Attract High-Value, High-Paying Clients</a></p><p>💼 Work with us: <a href="https://docs.google.com/forms/d/e/1FAIpQLSdjnJcA7cJ-TEAeexMHkg3-Taqe43_LnsiqtBqF9uhnHsUZ-g/viewform?usp=sf_link"><strong>Apply for a Priced for Profit™ VIP Day</strong></a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>Price Like a Master Using the Pillars of Pricing™ Framework - Ep. #28</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:24:04</itunes:duration>
      <itunes:summary>Salutations, friend! Pricing your services is both an art and a science and can feel especially complex when pricing your service for corporate opportunities.

In today&apos;s conversation, we&apos;ll talk about a framework to simplify the process of pricing. Today you&apos;ll learn how to identify and apply The Pillars of Pricing™ so you can price with confidence. The Pillars we discuss may apply to every business, but what they look like will be unique to your business. 

Hit play and settle in, friend. Let&apos;s get started.</itunes:summary>
      <itunes:subtitle>Salutations, friend! Pricing your services is both an art and a science and can feel especially complex when pricing your service for corporate opportunities.

In today&apos;s conversation, we&apos;ll talk about a framework to simplify the process of pricing. Today you&apos;ll learn how to identify and apply The Pillars of Pricing™ so you can price with confidence. The Pillars we discuss may apply to every business, but what they look like will be unique to your business. 

Hit play and settle in, friend. Let&apos;s get started.</itunes:subtitle>
      <itunes:keywords>rjc consulting global, pricing, consulting, vip day, priced for profit vip day, charge 5 figures, the profit scale, pillars of pricing, priced for profit, business, pricing framework, master</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>28</itunes:episode>
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      <title>What&apos;s Required to Attract High-Value, High-Paying Clients - Ep. #27</title>
      <description><![CDATA[<p>🎯 <strong>Top Takeaway from Today's Episode</strong></p><p>One of your greatest assets is the ability to address your desired clients high-value problem. </p><p>📌 <strong>Key Points from the Episode</strong></p><ul><li>A <strong>high-value client</strong> is a client that makes a significant impact on your revenue, a positive impact of course. A <strong>high-paying client</strong> is someone who spends five-figure plus or more ($10,0000+).</li><li><strong>3 Strategies to Attract High-value High-paying Clients:</strong><ol><li>Solve a high value problem.</li><li>Understand the problem you solve with depth and clarity.</li><li>Speak about the problem consistently.</li></ol></li></ul><p><strong>💡 Take Action</strong></p><p>Speak to your clients (current and past) and define what high-value problem is common to them. </p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training:<strong> </strong><a href="https://info-rjconnell-ca.ck.page/73c9000f39" target="_blank">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></description>
      <pubDate>Tue, 6 Sep 2022 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/attracthighvalueclients-jc6TSeaw</link>
      <content:encoded><![CDATA[<p>🎯 <strong>Top Takeaway from Today's Episode</strong></p><p>One of your greatest assets is the ability to address your desired clients high-value problem. </p><p>📌 <strong>Key Points from the Episode</strong></p><ul><li>A <strong>high-value client</strong> is a client that makes a significant impact on your revenue, a positive impact of course. A <strong>high-paying client</strong> is someone who spends five-figure plus or more ($10,0000+).</li><li><strong>3 Strategies to Attract High-value High-paying Clients:</strong><ol><li>Solve a high value problem.</li><li>Understand the problem you solve with depth and clarity.</li><li>Speak about the problem consistently.</li></ol></li></ul><p><strong>💡 Take Action</strong></p><p>Speak to your clients (current and past) and define what high-value problem is common to them. </p><p><strong>🔗 Links</strong></p><p>✍🏾 Sign up for the Corporate Coins Training:<strong> </strong><a href="https://info-rjconnell-ca.ck.page/73c9000f39" target="_blank">How to Attract, Sell and Serve Corporate Clients training</a></p><p>💌 Be a part of our growing email list: <a href="https://info-rjconnell-ca.ck.page/04d399dff8">Co(i)nversations & Community</a></p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating:  <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale Podcast</a></p>
]]></content:encoded>
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      <itunes:title>What&apos;s Required to Attract High-Value, High-Paying Clients - Ep. #27</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:19:10</itunes:duration>
      <itunes:summary>Salutations and welcome back, friend! I understand how difficult it can be to want to expand your clientele to include corporate clients while being unsure of how exactly to accomplish that.

In today&apos;s conversation, we&apos;ll discuss how to attract and serve corporate clients as new business owners. I believe that this will benefit you by providing the tools necessary to position your business to attract the right high-value and high-paying clients for you.

Hit play and settle in, friend. Let&apos;s get started.</itunes:summary>
      <itunes:subtitle>Salutations and welcome back, friend! I understand how difficult it can be to want to expand your clientele to include corporate clients while being unsure of how exactly to accomplish that.

In today&apos;s conversation, we&apos;ll discuss how to attract and serve corporate clients as new business owners. I believe that this will benefit you by providing the tools necessary to position your business to attract the right high-value and high-paying clients for you.

Hit play and settle in, friend. Let&apos;s get started.</itunes:subtitle>
      <itunes:keywords>attract corporate clients, rjc consulting global, high-paying, sell to corporate clients, thought leadership, consulting, high-value, corporate coins, serve corporate clients, the profit scale, corporate clients</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>27</itunes:episode>
    </item>
    <item>
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      <title>Strategic Leadership: 3 Questions You Need to Ask and Answer This Quarter - Ep. #26</title>
      <description><![CDATA[<p>🎯<strong>Top take away from today's episode:</strong></p><p>It’s important to understand how changes in the consulting industry affect our everyday business strategies, systems, and operations, so we can adapt to remain relevant and position our firms for continued success. </p><p>📊 <strong>Statistics you need to know: </strong></p><ul><li>Research on 2021 Consulting trends, shows that in 2021 and beyond, organizations are looking for consultants that have an established expertise. (<a href="https://www.infodesk.com/consulting-industry/key-trends-in-2021-for-consulting/" target="_blank">Infodesk</a>)</li></ul><p><br />💡 <strong>The 3 questions to ask yourself:</strong></p><ol><li>How are you differentiating yourself as an expert?</li><li>Are you leaning into what's already working?</li><li>What are your Revenue Generating Activities (RGAs), and are they being prioritized?</li></ol><p> </p><p>🔗 <strong>Links:</strong></p><p>📞  <a href="https://rjcconsulting.as.me/discoverycall">Schedule a free Discovery Call</a>!</p><p>✍🏾 <a href="https://www.surveymonkey.com/r/TPSSystemsSOS" target="_blank">Take the Systems S.O.S. quiz </a>!</p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/" target="_blank">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating here: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a> podcast!</p>
]]></description>
      <pubDate>Tue, 6 Apr 2021 16:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/26-lbTG_4x3</link>
      <content:encoded><![CDATA[<p>🎯<strong>Top take away from today's episode:</strong></p><p>It’s important to understand how changes in the consulting industry affect our everyday business strategies, systems, and operations, so we can adapt to remain relevant and position our firms for continued success. </p><p>📊 <strong>Statistics you need to know: </strong></p><ul><li>Research on 2021 Consulting trends, shows that in 2021 and beyond, organizations are looking for consultants that have an established expertise. (<a href="https://www.infodesk.com/consulting-industry/key-trends-in-2021-for-consulting/" target="_blank">Infodesk</a>)</li></ul><p><br />💡 <strong>The 3 questions to ask yourself:</strong></p><ol><li>How are you differentiating yourself as an expert?</li><li>Are you leaning into what's already working?</li><li>What are your Revenue Generating Activities (RGAs), and are they being prioritized?</li></ol><p> </p><p>🔗 <strong>Links:</strong></p><p>📞  <a href="https://rjcconsulting.as.me/discoverycall">Schedule a free Discovery Call</a>!</p><p>✍🏾 <a href="https://www.surveymonkey.com/r/TPSSystemsSOS" target="_blank">Take the Systems S.O.S. quiz </a>!</p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/" target="_blank">LinkedIn</a> or <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating here: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a> podcast!</p>
]]></content:encoded>
      <enclosure length="24792917" type="audio/mpeg" url="https://chtbl.com/track/79BC87/cdn.simplecast.com/audio/7d184b56-94ad-4c7c-b367-062dda3bcbb1/episodes/69df1e30-9e32-4e3b-8045-4f721af762ea/audio/1e554af2-c21c-4b32-9116-b50b7d961e0b/default_tc.mp3?aid=rss_feed&amp;feed=_eNOK2_H"/>
      <itunes:title>Strategic Leadership: 3 Questions You Need to Ask and Answer This Quarter - Ep. #26</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:25:49</itunes:duration>
      <itunes:summary>Welcome back to another episode of The Profit Scale, friend! The focus of our conversation today is on strategic leadership, meaning taking some time to reflect on how to improve the strategy behind your actions to help you move your business forward.

Here’s the fact. The consulting industry is shifting, and whenever there is a shift in the needs within an industry, it creates an opportunity for growth and success for the companies that align with the needs of their market as they emerge. 

Whether you’re an independent consultant, or you’re a leader in a large firm, the questions we go through today are going to help you align your strategy, and subsequently your systems, with the shifts in the market to increase your revenue in a sustainable way.

Turn up the volume and lean in friend, let&apos;s get started.</itunes:summary>
      <itunes:subtitle>Welcome back to another episode of The Profit Scale, friend! The focus of our conversation today is on strategic leadership, meaning taking some time to reflect on how to improve the strategy behind your actions to help you move your business forward.

Here’s the fact. The consulting industry is shifting, and whenever there is a shift in the needs within an industry, it creates an opportunity for growth and success for the companies that align with the needs of their market as they emerge. 

Whether you’re an independent consultant, or you’re a leader in a large firm, the questions we go through today are going to help you align your strategy, and subsequently your systems, with the shifts in the market to increase your revenue in a sustainable way.

Turn up the volume and lean in friend, let&apos;s get started.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>26</itunes:episode>
    </item>
    <item>
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      <title>Lack of Systems Has you Dropping Coins, huh? 5 Areas to Put Systems in Place Today - Ep. #25</title>
      <description><![CDATA[<p><strong>Top take away from today's episode:</strong></p><p><i>"Systems help scale personalization and increase the speed with which you're able to connect with new prospects and win new business".</i></p><p>Statistics you need to know: </p><ul><li><strong>40%</strong> of organizations didn’t meet their sales targets for the year 2020, while <strong>38%</strong> of organizations not only met but exceeded their targets. Of that group who was able to exceed their sales targets, <strong>65%</strong> of them had a designated sales Enablement person or team. Meaning, there was a dedicated team, or team member focused on creating and implementing systems behind their sales. (<a href="https://www.hubspot.com/sales-enablement-report" target="_blank">HubSpot</a>)</li></ul><p><br /><strong>The 5 areas for Systems:</strong></p><ol><li>The Inquiry Stage</li><li>The Discovery Call</li><li>Pricing</li><li>The Proposal</li><li>Client Onboarding</li></ol><p> </p><p>Links</p><p>✍🏾 <a href="https://www.surveymonkey.com/r/TPSSystemsSOS" target="_blank">Take the Systems S.O.S. quiz </a>!</p><p>📞  <a href="https://rjcconsulting.as.me/discoverycall">Schedule a free Discovery Call</a>!</p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/" target="_blank">LinkedIn</a> here or <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating here: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a> podcast!</p><p> </p><p> </p>
]]></description>
      <pubDate>Mon, 22 Mar 2021 07:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/25-0qrPQ1hI</link>
      <content:encoded><![CDATA[<p><strong>Top take away from today's episode:</strong></p><p><i>"Systems help scale personalization and increase the speed with which you're able to connect with new prospects and win new business".</i></p><p>Statistics you need to know: </p><ul><li><strong>40%</strong> of organizations didn’t meet their sales targets for the year 2020, while <strong>38%</strong> of organizations not only met but exceeded their targets. Of that group who was able to exceed their sales targets, <strong>65%</strong> of them had a designated sales Enablement person or team. Meaning, there was a dedicated team, or team member focused on creating and implementing systems behind their sales. (<a href="https://www.hubspot.com/sales-enablement-report" target="_blank">HubSpot</a>)</li></ul><p><br /><strong>The 5 areas for Systems:</strong></p><ol><li>The Inquiry Stage</li><li>The Discovery Call</li><li>Pricing</li><li>The Proposal</li><li>Client Onboarding</li></ol><p> </p><p>Links</p><p>✍🏾 <a href="https://www.surveymonkey.com/r/TPSSystemsSOS" target="_blank">Take the Systems S.O.S. quiz </a>!</p><p>📞  <a href="https://rjcconsulting.as.me/discoverycall">Schedule a free Discovery Call</a>!</p><p>👋🏽 Connect with me on <a href="https://www.linkedin.com/in/ruth-joy-connell-7569ab113/" target="_blank">LinkedIn</a> here or <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">Instagram</a>!</p><p>🌟 Leave us a review and a 5-star rating here: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a> podcast!</p><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>Lack of Systems Has you Dropping Coins, huh? 5 Areas to Put Systems in Place Today - Ep. #25</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:32:26</itunes:duration>
      <itunes:summary>Welcome back to another episode of The Profit Scale friend! Today we are diving into 5 areas to put systems in place in your business. Systems are one of those things that very often gets overlooked, or really only addressed when there’s a problem.

And this is especially true as it relates to sales. Sales are one of those areas where we glorify working harder and doing more – increasing our targets, making more cold calls, sending out more pitches  – and we underestimate the need to work smart. 

That’s where systems come into play. The systems we’re about to discuss, are ones that support you not just to do more, but to do more of the right things, meaning allowing you or your team to spend more time on revenue-generating tasks. 

Turn up the volume and lean in friend, let&apos;s get to it.</itunes:summary>
      <itunes:subtitle>Welcome back to another episode of The Profit Scale friend! Today we are diving into 5 areas to put systems in place in your business. Systems are one of those things that very often gets overlooked, or really only addressed when there’s a problem.

And this is especially true as it relates to sales. Sales are one of those areas where we glorify working harder and doing more – increasing our targets, making more cold calls, sending out more pitches  – and we underestimate the need to work smart. 

That’s where systems come into play. The systems we’re about to discuss, are ones that support you not just to do more, but to do more of the right things, meaning allowing you or your team to spend more time on revenue-generating tasks. 

Turn up the volume and lean in friend, let&apos;s get to it.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>25</itunes:episode>
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      <title>5 Ways To Know If You Should Add A Corporate Income Stream To Your Business - Ep. #24</title>
      <description><![CDATA[<p>Salutation, friend! Today’s episode is brimming with NEW things. CHANGE IS COMING! </p><p>We’re going to talk about some exciting things to look forward to this season of the podcast, as well as 5 key indicators to know if you're ready to step into your next level of business. Whether you're looking  to serve corporate clients or just looking for what's next, these indicators will help you ask the right questions to make your next step forward clearer. </p><p>P.S. Did you see our new podcast artwork?!</p><p><strong>Links</strong></p><ul><li>🌟 Leave us a review and a 5-star rating here: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a> podcast</li><li>👋🏾 Connect with us on Instagram here: <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">@rjcconsulting.global</a></li><li>📋 Sign up for the Systems That Scale waitlist here: <a href="https://info-rjconnell-ca.ck.page/f5293e45f7" target="_blank"><strong>Systems That Scale waitlist</strong></a></li></ul>
]]></description>
      <pubDate>Mon, 8 Mar 2021 17:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/24-YnA5x14m</link>
      <content:encoded><![CDATA[<p>Salutation, friend! Today’s episode is brimming with NEW things. CHANGE IS COMING! </p><p>We’re going to talk about some exciting things to look forward to this season of the podcast, as well as 5 key indicators to know if you're ready to step into your next level of business. Whether you're looking  to serve corporate clients or just looking for what's next, these indicators will help you ask the right questions to make your next step forward clearer. </p><p>P.S. Did you see our new podcast artwork?!</p><p><strong>Links</strong></p><ul><li>🌟 Leave us a review and a 5-star rating here: <a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a> podcast</li><li>👋🏾 Connect with us on Instagram here: <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">@rjcconsulting.global</a></li><li>📋 Sign up for the Systems That Scale waitlist here: <a href="https://info-rjconnell-ca.ck.page/f5293e45f7" target="_blank"><strong>Systems That Scale waitlist</strong></a></li></ul>
]]></content:encoded>
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      <itunes:title>5 Ways To Know If You Should Add A Corporate Income Stream To Your Business - Ep. #24</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:19:35</itunes:duration>
      <itunes:summary>Salutations, friend! It’s RJ here. HAPPY NEW YEAR! 🥳 

Yes, that&apos;s right! It might seem late, but we&apos;re greeting you just now as this is our FIRST EPISODE OF THE YEAR. We&apos;re so excited to share with you about the things to come. 

In this episode, we&apos;re not only giving you updates about the changes that we will implement and the things we&apos;re preparing for you, but we&apos;re also covering some indicators that can help you clarify if you can already add corporate clients to your business.

Have you ever wondered if you&apos;re doing it wrong when your clients tell you you&apos;re providing your services with too much information or complexity? Did you ever doubt yourself or your ability to serve when given that feedback? What if it&apos;s just a silver lining? </itunes:summary>
      <itunes:subtitle>Salutations, friend! It’s RJ here. HAPPY NEW YEAR! 🥳 

Yes, that&apos;s right! It might seem late, but we&apos;re greeting you just now as this is our FIRST EPISODE OF THE YEAR. We&apos;re so excited to share with you about the things to come. 

In this episode, we&apos;re not only giving you updates about the changes that we will implement and the things we&apos;re preparing for you, but we&apos;re also covering some indicators that can help you clarify if you can already add corporate clients to your business.

Have you ever wondered if you&apos;re doing it wrong when your clients tell you you&apos;re providing your services with too much information or complexity? Did you ever doubt yourself or your ability to serve when given that feedback? What if it&apos;s just a silver lining? </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
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      <title>Should You Be Serving Corporate Clients? - Ep. #23</title>
      <description><![CDATA[<p>Salutations, friend! Today’s episode will give you an insight into my career—how I shifted from the medical into the entrepreneurial field, and  some guidance on how to price your services and whether you should be serving corporate clients or not. </p><p><strong>Links</strong></p><ul><li>RJC Consulting: <a href="https://rjcconsulting.com/workwithus/">Work with us</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a> podcast</li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a><br />Full interview: <a href="https://youtu.be/c-a13Y1d4vw">GETTING CORPORATE CLIENTS + HOW MUCH to Charge | RJ Connell</a></li></ul>
]]></description>
      <pubDate>Tue, 27 Oct 2020 22:00:00 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/23-tQ32WnS5</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Today’s episode will give you an insight into my career—how I shifted from the medical into the entrepreneurial field, and  some guidance on how to price your services and whether you should be serving corporate clients or not. </p><p><strong>Links</strong></p><ul><li>RJC Consulting: <a href="https://rjcconsulting.com/workwithus/">Work with us</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a> podcast</li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a><br />Full interview: <a href="https://youtu.be/c-a13Y1d4vw">GETTING CORPORATE CLIENTS + HOW MUCH to Charge | RJ Connell</a></li></ul>
]]></content:encoded>
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      <itunes:title>Should You Be Serving Corporate Clients? - Ep. #23</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:18:54</itunes:duration>
      <itunes:summary>Salutations, friend! It’s RJ here, your favourite Income Strategist. 

When was the last time you had a hard decision to make? What made you choose the other option over the other? Were you able to put in proper discernment and weigh its pros and cons?

No matter what we do in life, we are faced with making decisions—be it a day-to-day activity or something as challenging as pricing our services and niching down our target clients. In this episode, we are hoping to give you enlightenment in case you’re still wondering or trying to decide if you can already aim for serving and working with corporate clients.</itunes:summary>
      <itunes:subtitle>Salutations, friend! It’s RJ here, your favourite Income Strategist. 

When was the last time you had a hard decision to make? What made you choose the other option over the other? Were you able to put in proper discernment and weigh its pros and cons?

No matter what we do in life, we are faced with making decisions—be it a day-to-day activity or something as challenging as pricing our services and niching down our target clients. In this episode, we are hoping to give you enlightenment in case you’re still wondering or trying to decide if you can already aim for serving and working with corporate clients.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
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    <item>
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      <title>New Direction! - Ep. #22</title>
      <description><![CDATA[<p>Salutations, friend! Today’s episode will give you an idea of how we, in Team RJC, are improving things to serve you better and to provide you industry-leading information and strategy. </p><p><strong>Links</strong></p><ul><li>RJC Consulting: <a href="https://rjcconsulting.com/workwithus/">Work with us</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a> podcast</li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a></li></ul>
]]></description>
      <pubDate>Mon, 28 Sep 2020 07:00:20 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/22-RgT1k7_p</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Today’s episode will give you an idea of how we, in Team RJC, are improving things to serve you better and to provide you industry-leading information and strategy. </p><p><strong>Links</strong></p><ul><li>RJC Consulting: <a href="https://rjcconsulting.com/workwithus/">Work with us</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a> podcast</li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a></li></ul>
]]></content:encoded>
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      <itunes:title>New Direction! - Ep. #22</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:04:18</itunes:duration>
      <itunes:summary>Salutations, friend! It’s RJ here. It is, indeed, true that change is the only permanent thing in this world. Wouldn’t you agree? So in this episode, I will be sharing the new things that we, in Team RJC, are preparing to serve and support the Black, Indigenous, Person of Color (BIPOC) and allied entrepreneurs better.
</itunes:summary>
      <itunes:subtitle>Salutations, friend! It’s RJ here. It is, indeed, true that change is the only permanent thing in this world. Wouldn’t you agree? So in this episode, I will be sharing the new things that we, in Team RJC, are preparing to serve and support the Black, Indigenous, Person of Color (BIPOC) and allied entrepreneurs better.
</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
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      <title>Pricing—Myths, Mistakes and Mindset - Ep. #21</title>
      <description><![CDATA[<p>Salutations, friend! Today’s Coin-versation is yet another insightful discussion where we talked about the pay disparity between women and men, as well as its prevalence amongst BIPOC entrepreneurs, and demystified some of the pricing myths, mistakes and mindsets. </p><p>As you listen to this episode, we urge you to think about how this topic applies to your business, and reflect on your beliefs and practices to ensure that we advance our businesses from the same viewpoint, especially in our pricing.</p><p><strong>Links</strong></p><ul><li>August 2020 Coin-versations: <a href="http://rjcconsulting.com/cvreplay">Access the replay</a></li><li>September 2020 Coin-versations: <a href="https://info-rjconnell-ca.ck.page/a4e44dc9be">The 4 C's to Scaling Your Business</a> on September 19, 2020, at 10 AM EST</li><li>The Priced for Profit Package: <a href="https://info-rjconnell-ca.ck.page/8f375414fa">Join the waitlist</a></li><li>RJC Consulting: <a href="https://rjcconsulting.com/workwithus/">Work with us</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a> podcast</li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a></li></ul>
]]></description>
      <pubDate>Mon, 31 Aug 2020 07:00:26 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/21-p9znADrp</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Today’s Coin-versation is yet another insightful discussion where we talked about the pay disparity between women and men, as well as its prevalence amongst BIPOC entrepreneurs, and demystified some of the pricing myths, mistakes and mindsets. </p><p>As you listen to this episode, we urge you to think about how this topic applies to your business, and reflect on your beliefs and practices to ensure that we advance our businesses from the same viewpoint, especially in our pricing.</p><p><strong>Links</strong></p><ul><li>August 2020 Coin-versations: <a href="http://rjcconsulting.com/cvreplay">Access the replay</a></li><li>September 2020 Coin-versations: <a href="https://info-rjconnell-ca.ck.page/a4e44dc9be">The 4 C's to Scaling Your Business</a> on September 19, 2020, at 10 AM EST</li><li>The Priced for Profit Package: <a href="https://info-rjconnell-ca.ck.page/8f375414fa">Join the waitlist</a></li><li>RJC Consulting: <a href="https://rjcconsulting.com/workwithus/">Work with us</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a> podcast</li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a></li></ul>
]]></content:encoded>
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      <itunes:title>Pricing—Myths, Mistakes and Mindset - Ep. #21</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:26:44</itunes:duration>
      <itunes:summary>Salutations, friend! It’s RJ here. I’m delighted to share with you that in today’s conversation, or should I say, Coin-versation, I will be sharing a clip where we talked about pricing as one of the biggest challenges that entrepreneurs face. Again, in these monthly Coin-versations, we hold money-related business discussions geared towards creating a safe space for Black, Indigenous and People of Color (BIPOC) communities to share experiences and to learn from each other.</itunes:summary>
      <itunes:subtitle>Salutations, friend! It’s RJ here. I’m delighted to share with you that in today’s conversation, or should I say, Coin-versation, I will be sharing a clip where we talked about pricing as one of the biggest challenges that entrepreneurs face. Again, in these monthly Coin-versations, we hold money-related business discussions geared towards creating a safe space for Black, Indigenous and People of Color (BIPOC) communities to share experiences and to learn from each other.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
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      <title>The Framework for Scaling Your Business - Ep. #20</title>
      <description><![CDATA[<p>Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about gearing your business towards scaling, and not just growing. We’ll try to determine what stage of business you are at right now, what your probable challenges and goals are, as well as the things you need to consider to catapult your business into scaling.</p><p> </p><p>The three main parts of the framework that we covered are:</p><ol><li>Vision<br /> </li><li>Strategy<br /> </li><li>Systems<br /> </li></ol><p>We put together a quiz to help you figure out which areas you need to focus on in order to help your business scale. Taking the quiz will also provide you with some insight on how to fill those gaps in as quickly as possible. Don’t forget to take the quiz before you go! </p><p>If you attended or accessed the replay of the Systems That Scale Information Session and you figured that it is the right program for you, then join our waitlist for early access to the applications.</p><p><br /> </p><p><strong>Links</strong></p><p>Systems That Scale Information Session: <a href="https://rjcconsulting.com/stsinfo/" target="_blank">Access the replay</a></p><p><a href="https://www.surveymonkey.com/r/GDGX9VL" target="_blank">Systems That Scale Application: APPLY NOW!</a></p><p>Quiz: <a href="https://www.surveymonkey.com/r/ZWH98FR" target="_blank">Scaling vs Growing quiz</a></p><p>Website:<a href="https://rjcconsulting.com/" target="_blank"> RJC Consulting</a></p><p>Leave a review and a 5-star rating for us:<a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank"> The Profit Scale</a></p><p>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555" target="_blank"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</p><p>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">@rjcconsulting.global</a></p>
]]></description>
      <pubDate>Mon, 17 Aug 2020 07:00:05 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/20-f_fh5QgO</link>
      <content:encoded><![CDATA[<p>Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about gearing your business towards scaling, and not just growing. We’ll try to determine what stage of business you are at right now, what your probable challenges and goals are, as well as the things you need to consider to catapult your business into scaling.</p><p> </p><p>The three main parts of the framework that we covered are:</p><ol><li>Vision<br /> </li><li>Strategy<br /> </li><li>Systems<br /> </li></ol><p>We put together a quiz to help you figure out which areas you need to focus on in order to help your business scale. Taking the quiz will also provide you with some insight on how to fill those gaps in as quickly as possible. Don’t forget to take the quiz before you go! </p><p>If you attended or accessed the replay of the Systems That Scale Information Session and you figured that it is the right program for you, then join our waitlist for early access to the applications.</p><p><br /> </p><p><strong>Links</strong></p><p>Systems That Scale Information Session: <a href="https://rjcconsulting.com/stsinfo/" target="_blank">Access the replay</a></p><p><a href="https://www.surveymonkey.com/r/GDGX9VL" target="_blank">Systems That Scale Application: APPLY NOW!</a></p><p>Quiz: <a href="https://www.surveymonkey.com/r/ZWH98FR" target="_blank">Scaling vs Growing quiz</a></p><p>Website:<a href="https://rjcconsulting.com/" target="_blank"> RJC Consulting</a></p><p>Leave a review and a 5-star rating for us:<a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank"> The Profit Scale</a></p><p>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555" target="_blank"> The Coin Culture Collective: BIPOC Entrepreneurs + Allie</a>s</p><p>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">@rjcconsulting.global</a></p>
]]></content:encoded>
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      <itunes:title>The Framework for Scaling Your Business - Ep. #20</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:17:05</itunes:duration>
      <itunes:summary>Salutations, friend! It’s RJ here, and in today’s conversation, we’re talking about gearing the framework of your business towards scaling, and not just growing it. We’ll try to determine what stage of business you are at right now, what your probable challenges and goals are, as well as the things you need to consider to catapult your business into scaling.</itunes:summary>
      <itunes:subtitle>Salutations, friend! It’s RJ here, and in today’s conversation, we’re talking about gearing the framework of your business towards scaling, and not just growing it. We’ll try to determine what stage of business you are at right now, what your probable challenges and goals are, as well as the things you need to consider to catapult your business into scaling.</itunes:subtitle>
      <itunes:keywords>business strategy, business consultant, consultant, business tips, business systems, business growth, scaling your business, business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>20</itunes:episode>
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      <title>Empty-Handed and Empty-Pocketed - Ep. #19</title>
      <description><![CDATA[<p>Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about decision-making criteria to help you decided which programs are the best fit for your business. Between the online courses, the coaching programs and hiring a consultant, there are a lot of options out there. Today’s conversation will help you better evaluate which one is right for you.<br /><br />The 6 alignment criteria we covered in today’s episode are: </p><ul><li>1. Return on investment also known as R.O.I.</li><li>2. Target clients</li><li>3. Level of support</li><li>4. Type of service: Done for you vs. DIY, group vs private, self-study vs guided, coaching vs consulting</li><li>5. Maintenance vs growth</li></ul><p>And before we forget, did you know that we held an information session for our signature program Systems That Scale? If you want to learn more about the program without any of the pressure to purchase, check out the replay below!<br /><br /><strong>Links:</strong></p><ul><li>Systems That Scale Information Session: <a href="https://rjcconsulting.com/stsinfo/" target="_blank">Access the replay</a></li><li>Website:<a href="https://rjcconsulting.com/"> </a><a href="https://rjcconsulting.com/" target="_blank">RJC Consulting</a></li><li>Leave a review and a 5-star rating for us:<a href="https://podcasts.apple.com/us/podcast/id1499553293"> </a><a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a></li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> </a><a href="https://www.facebook.com/groups/570769036941555" target="_blank">The Coin Culture Collective: BIPOC Entrepreneurs + Allies</a></li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">@rjcconsulting.global</a></li></ul>
]]></description>
      <pubDate>Mon, 3 Aug 2020 07:00:11 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/19-xmYcmiBk</link>
      <content:encoded><![CDATA[<p>Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about decision-making criteria to help you decided which programs are the best fit for your business. Between the online courses, the coaching programs and hiring a consultant, there are a lot of options out there. Today’s conversation will help you better evaluate which one is right for you.<br /><br />The 6 alignment criteria we covered in today’s episode are: </p><ul><li>1. Return on investment also known as R.O.I.</li><li>2. Target clients</li><li>3. Level of support</li><li>4. Type of service: Done for you vs. DIY, group vs private, self-study vs guided, coaching vs consulting</li><li>5. Maintenance vs growth</li></ul><p>And before we forget, did you know that we held an information session for our signature program Systems That Scale? If you want to learn more about the program without any of the pressure to purchase, check out the replay below!<br /><br /><strong>Links:</strong></p><ul><li>Systems That Scale Information Session: <a href="https://rjcconsulting.com/stsinfo/" target="_blank">Access the replay</a></li><li>Website:<a href="https://rjcconsulting.com/"> </a><a href="https://rjcconsulting.com/" target="_blank">RJC Consulting</a></li><li>Leave a review and a 5-star rating for us:<a href="https://podcasts.apple.com/us/podcast/id1499553293"> </a><a href="https://podcasts.apple.com/us/podcast/id1499553293" target="_blank">The Profit Scale</a></li><li>Facebook Group:<a href="https://www.facebook.com/groups/570769036941555"> </a><a href="https://www.facebook.com/groups/570769036941555" target="_blank">The Coin Culture Collective: BIPOC Entrepreneurs + Allies</a></li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">@rjcconsulting.global</a></li></ul>
]]></content:encoded>
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      <itunes:title>Empty-Handed and Empty-Pocketed - Ep. #19</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:15:53</itunes:duration>
      <itunes:summary>Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about decision-making criteria to help you decided which programs are the best fit for your business. Between the online courses, the coaching programs and hiring a consultant, there are a lot of options out there. Today’s conversation will help you better evaluate which one is right for you.</itunes:summary>
      <itunes:subtitle>Salutations friend! It’s RJ here, and in today’s conversation, we’re talking about decision-making criteria to help you decided which programs are the best fit for your business. Between the online courses, the coaching programs and hiring a consultant, there are a lot of options out there. Today’s conversation will help you better evaluate which one is right for you.</itunes:subtitle>
      <itunes:keywords>#entrepreneur, #consultant, #consulting, #corporatesales, #corporate, #corporatecoach, #investinyourbusiness, #corporateconsultant, #expertadvice, #business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Generational Wealth Through Entrepreneurship - Ep. #18</title>
      <description><![CDATA[<p>To start out our Coin-versations strong, we delved into creating generational wealth through entrepreneurship. We talked about the difference between rich and wealthy, the challenges entrepreneurs face attaining wealth as part of the BIPOC community, how culture can sometimes clash with coins and so much more.</p><p>As you listen to this episode, we encourage you to think about how this topic applies to you and your business as you’re building!<br /><br /><strong>Links:</strong></p><ul><li>Coin-versations: <a href="https://info-rjconnell-ca.ck.page/da9865dec5">Pricing–Myths, Mistakes and Mindset</a> on August 22, 2020, at 10:00 AM EST</li><li>Website: <a href="https://rjcconsulting.com/">RJC Consulting</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a></li><li>Facebook Group: <a href="https://www.facebook.com/groups/570769036941555">The Coin Culture Collective: BIPOC Entrepreneurs + Allies</a></li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a></li><li>For more information about our Sales Operations and Training Program, contact us at  <strong>corpservices@rjcconsulting.com</strong></li></ul>
]]></description>
      <pubDate>Mon, 20 Jul 2020 07:00:03 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/18-mgClWQKa</link>
      <content:encoded><![CDATA[<p>To start out our Coin-versations strong, we delved into creating generational wealth through entrepreneurship. We talked about the difference between rich and wealthy, the challenges entrepreneurs face attaining wealth as part of the BIPOC community, how culture can sometimes clash with coins and so much more.</p><p>As you listen to this episode, we encourage you to think about how this topic applies to you and your business as you’re building!<br /><br /><strong>Links:</strong></p><ul><li>Coin-versations: <a href="https://info-rjconnell-ca.ck.page/da9865dec5">Pricing–Myths, Mistakes and Mindset</a> on August 22, 2020, at 10:00 AM EST</li><li>Website: <a href="https://rjcconsulting.com/">RJC Consulting</a></li><li>Leave a review and a 5-star rating for us: <a href="https://podcasts.apple.com/us/podcast/id1499553293">The Profit Scale</a></li><li>Facebook Group: <a href="https://www.facebook.com/groups/570769036941555">The Coin Culture Collective: BIPOC Entrepreneurs + Allies</a></li><li>Instagram: <a href="https://www.instagram.com/rjcconsulting.global/">@rjcconsulting.global</a></li><li>For more information about our Sales Operations and Training Program, contact us at  <strong>corpservices@rjcconsulting.com</strong></li></ul>
]]></content:encoded>
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      <itunes:title>Generational Wealth Through Entrepreneurship - Ep. #18</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:17:20</itunes:duration>
      <itunes:summary>Salutations, friend! It’s RJ here, and today I am sharing a very special episode with you. We just held our very first Coin-versation at RJC Consulting on Generational Wealth through Entrepreneurship. These monthly Coin-versations are money-related business discussions geared towards creating a safe space for Black, Indigenous and People of Color (BIPOC) communities to share experiences and to learn from each other. In today’s episode, I’ll be sharing a powerful clip from our discussion.</itunes:summary>
      <itunes:subtitle>Salutations, friend! It’s RJ here, and today I am sharing a very special episode with you. We just held our very first Coin-versation at RJC Consulting on Generational Wealth through Entrepreneurship. These monthly Coin-versations are money-related business discussions geared towards creating a safe space for Black, Indigenous and People of Color (BIPOC) communities to share experiences and to learn from each other. In today’s episode, I’ll be sharing a powerful clip from our discussion.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>18</itunes:episode>
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      <title>A Q.3 Update: Behind the Scenes at RJC Consulting Headquarters  - Ep. #17</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today's episode is going to be a short one, a mini-sode we call it, where we are going to talk about Quarter 3 update and the few changes that will happen here in RJC Consulting now that we completed the first half of the year.</p><p>We'd be starting this mini-sode by sharing with you a few of the wins we have had here at RJC Consulting over the last 6 months. We would also love to hear your wins by sharing or commenting on our Instagram posts (link found below).  </p><p>To serve you better and provide quality content, we would be rolling out the following changes and will be slowing down for a quick second so we can speed back up full force:</p><ol><li>Switching to bi-weekly episodes</li><li>Introduction of monthly money discussion called "Coin-versations"</li><li>Offering Corporate Services</li><li>Opening a new program this fall.</li></ol><p>Stay tuned on our next episode release on July 20th!</p><p><strong>Links:</strong></p><ul><li><a href="https://rjcconsulting.com/sts" target="_blank"><strong>Registration for </strong>Systems That Scale</a></li><li><a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">Our Instagram Page</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-profit-scale/id1499553293" target="_blank"><strong>Leave a review and a 5-star rating for us</strong></a></li><li>For more information about our Sales Operations and Training Program, contact us at  <strong>corpservices@rjcconsulting.com </strong></li></ul>
]]></description>
      <pubDate>Mon, 6 Jul 2020 07:00:02 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/17-0ebMKz5V</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today's episode is going to be a short one, a mini-sode we call it, where we are going to talk about Quarter 3 update and the few changes that will happen here in RJC Consulting now that we completed the first half of the year.</p><p>We'd be starting this mini-sode by sharing with you a few of the wins we have had here at RJC Consulting over the last 6 months. We would also love to hear your wins by sharing or commenting on our Instagram posts (link found below).  </p><p>To serve you better and provide quality content, we would be rolling out the following changes and will be slowing down for a quick second so we can speed back up full force:</p><ol><li>Switching to bi-weekly episodes</li><li>Introduction of monthly money discussion called "Coin-versations"</li><li>Offering Corporate Services</li><li>Opening a new program this fall.</li></ol><p>Stay tuned on our next episode release on July 20th!</p><p><strong>Links:</strong></p><ul><li><a href="https://rjcconsulting.com/sts" target="_blank"><strong>Registration for </strong>Systems That Scale</a></li><li><a href="https://www.instagram.com/rjcconsulting.global/" target="_blank">Our Instagram Page</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-profit-scale/id1499553293" target="_blank"><strong>Leave a review and a 5-star rating for us</strong></a></li><li>For more information about our Sales Operations and Training Program, contact us at  <strong>corpservices@rjcconsulting.com </strong></li></ul>
]]></content:encoded>
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      <itunes:title>A Q.3 Update: Behind the Scenes at RJC Consulting Headquarters  - Ep. #17</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:09:19</itunes:duration>
      <itunes:summary>Salutations, friend! In today&apos;s conversation, we are going to talk about the Quarter 3 update now that we have completed the whole 6 months of 2020. As we prepare for the latter half of the year, we are going to undergo some changes so we can serve you better and provide quality content each week. So stay tuned with us and don&apos;t forget to push that play button!</itunes:summary>
      <itunes:subtitle>Salutations, friend! In today&apos;s conversation, we are going to talk about the Quarter 3 update now that we have completed the whole 6 months of 2020. As we prepare for the latter half of the year, we are going to undergo some changes so we can serve you better and provide quality content each week. So stay tuned with us and don&apos;t forget to push that play button!</itunes:subtitle>
      <itunes:keywords>income strategist, consultant, b2b, consulting, sales operation, corporate, sales training, business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>The 6 Most Common Corporate Objectives That You Need to Know - Ep. #16</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today’s conversation, we are going to talk about the most common corporate objectives that will help you reposition your service so that it becomes a “need” for your prospects, not just something “nice.” <br /><br />We will focus on helping you to align your service not only as a solution, but one that aligns with the current objectives that your prospects are already pursuing.<br /><br />We are going to cover six common objectives that most corporations pursue. Today's episode will help you get a better understanding of each one of them and help you identify which aligns best with your service:<br /><br />6 Common Corporate Objectives</p><ol><li>Revenue</li><li>Productivity </li><li>Cost change</li><li>Employee retention</li><li>Increased consumers</li><li>Good public relations</li></ol><p><br /><strong>Links:</strong><br /> </p><ul><li><a href="https://theprofitscale.simplecast.com/episodes/15" target="_blank"><strong>Episode 15: 3 Critical Mistakes That Are Keeping Your Pitch From Getting A "Yes"</strong></a></li><li><strong>Our</strong><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"><strong> Instagram Page</strong></a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank">Apply for System That Scale program</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-profit-scale/id1499553293" target="_blank"><strong>Leave a review and a 5-star rating for us</strong></a></li></ul>
]]></description>
      <pubDate>Mon, 22 Jun 2020 07:00:04 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/16-8u1TbXIE</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today’s conversation, we are going to talk about the most common corporate objectives that will help you reposition your service so that it becomes a “need” for your prospects, not just something “nice.” <br /><br />We will focus on helping you to align your service not only as a solution, but one that aligns with the current objectives that your prospects are already pursuing.<br /><br />We are going to cover six common objectives that most corporations pursue. Today's episode will help you get a better understanding of each one of them and help you identify which aligns best with your service:<br /><br />6 Common Corporate Objectives</p><ol><li>Revenue</li><li>Productivity </li><li>Cost change</li><li>Employee retention</li><li>Increased consumers</li><li>Good public relations</li></ol><p><br /><strong>Links:</strong><br /> </p><ul><li><a href="https://theprofitscale.simplecast.com/episodes/15" target="_blank"><strong>Episode 15: 3 Critical Mistakes That Are Keeping Your Pitch From Getting A "Yes"</strong></a></li><li><strong>Our</strong><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"><strong> Instagram Page</strong></a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank">Apply for System That Scale program</a></li><li><a href="https://podcasts.apple.com/ca/podcast/the-profit-scale/id1499553293" target="_blank"><strong>Leave a review and a 5-star rating for us</strong></a></li></ul>
]]></content:encoded>
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      <itunes:title>The 6 Most Common Corporate Objectives That You Need to Know - Ep. #16</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:14:12</itunes:duration>
      <itunes:summary>Salutations, friend! In today&apos;s conversation, we are going to discuss the most common corporate objectives that you need to know. It is important for you to understand which objective aligns with your service so you can come up with a better approach and proposal that will serve both you and your client well. So get your notes ready and push that play button!</itunes:summary>
      <itunes:subtitle>Salutations, friend! In today&apos;s conversation, we are going to discuss the most common corporate objectives that you need to know. It is important for you to understand which objective aligns with your service so you can come up with a better approach and proposal that will serve both you and your client well. So get your notes ready and push that play button!</itunes:subtitle>
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      <title>3 Critical Mistakes That Are Keeping Your Pitch From Getting A &quot;Yes&quot; - Ep. #15</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today we’re diving into pitching and we’ll be discussing  about the 3 critical mistakes that are keeping you from getting a “yes” when you pitch. Today’s episode takes a different approach to pitching –– instead of focusing what to do, we’re focusing on what not to do. </p><p>Today’s episode is designed to help you improve your pitch by addressing these three mistakes.:</p><ol><li>Not asking for feedback when you pitch</li><li>Not following up with your prospects</li><li>Not positioning your service as a need</li></ol><p>When you address all three of these mistakes, you’ll notice a significant difference in your responses and you’ll be hearing “yes” more often.</p><p><strong>Links:</strong></p><ul><li><a href="https://rjcconsulting.com/sts/"><strong>Apply for System That Scale program</strong></a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/"><strong>Instagram Page</strong></a></li><li><a href="https://rjcconsulting.com" target="_blank">Visit our website</a></li></ul>
]]></description>
      <pubDate>Mon, 15 Jun 2020 07:00:09 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/15-fVHvuPUP</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today we’re diving into pitching and we’ll be discussing  about the 3 critical mistakes that are keeping you from getting a “yes” when you pitch. Today’s episode takes a different approach to pitching –– instead of focusing what to do, we’re focusing on what not to do. </p><p>Today’s episode is designed to help you improve your pitch by addressing these three mistakes.:</p><ol><li>Not asking for feedback when you pitch</li><li>Not following up with your prospects</li><li>Not positioning your service as a need</li></ol><p>When you address all three of these mistakes, you’ll notice a significant difference in your responses and you’ll be hearing “yes” more often.</p><p><strong>Links:</strong></p><ul><li><a href="https://rjcconsulting.com/sts/"><strong>Apply for System That Scale program</strong></a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/"><strong>Instagram Page</strong></a></li><li><a href="https://rjcconsulting.com" target="_blank">Visit our website</a></li></ul>
]]></content:encoded>
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      <itunes:title>3 Critical Mistakes That Are Keeping Your Pitch From Getting A &quot;Yes&quot; - Ep. #15</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:13:40</itunes:duration>
      <itunes:summary>Salutations friend! Today we’re diving into pitching and we’ll be discussing  3 critical mistakes that are keeping you from getting a “yes” when you pitch. Today’s episode takes a different approach to pitching –– instead of focusing what to do, we’re focusing on what not to do. Turn up the volume, and make sure you’re ready to take notes!  
</itunes:summary>
      <itunes:subtitle>Salutations friend! Today we’re diving into pitching and we’ll be discussing  3 critical mistakes that are keeping you from getting a “yes” when you pitch. Today’s episode takes a different approach to pitching –– instead of focusing what to do, we’re focusing on what not to do. Turn up the volume, and make sure you’re ready to take notes!  
</itunes:subtitle>
      <itunes:keywords>business strategy, business consultant, income strategist, consultant, pricing, b2b, corporate rates, corporate services, corporate, corporate contracts, closing contracts, business coach, corporate clients</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
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      <title>Part 2 - The Difference Between Corporate and Online Entrepreneurship - Ep. #14</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about the  Part 2 of "The Difference Between Corporate and Online Entrepreneurship" series. In the last episode, we showed the difference of corporate and online entrepreneurship while covering the 4 principles that you need to consider in setting up your business for success. This week, we are discussing how your strategies need to change when you're serving corporate clients, vs when you're serving consumers in online entrepreneurship.</p><p>We dive into the 3 ways to know if you're using the wrong strategy for your business:</p><ol><li>You are collecting more qualitative instead of quantitative, metrics</li><li>You are posting instead of pitching</li><li>You are focusing on volume instead of depth</li></ol><p><strong>Links:</strong></p><ul><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/"><strong>Instagram Page</strong></a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank">Systems That Scale Program</a></li></ul>
]]></description>
      <pubDate>Mon, 8 Jun 2020 07:00:05 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/14-9YHF0R_8</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about the  Part 2 of "The Difference Between Corporate and Online Entrepreneurship" series. In the last episode, we showed the difference of corporate and online entrepreneurship while covering the 4 principles that you need to consider in setting up your business for success. This week, we are discussing how your strategies need to change when you're serving corporate clients, vs when you're serving consumers in online entrepreneurship.</p><p>We dive into the 3 ways to know if you're using the wrong strategy for your business:</p><ol><li>You are collecting more qualitative instead of quantitative, metrics</li><li>You are posting instead of pitching</li><li>You are focusing on volume instead of depth</li></ol><p><strong>Links:</strong></p><ul><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/"><strong>Instagram Page</strong></a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank">Systems That Scale Program</a></li></ul>
]]></content:encoded>
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      <itunes:title>Part 2 - The Difference Between Corporate and Online Entrepreneurship - Ep. #14</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:14:29</itunes:duration>
      <itunes:summary>Salutations, friend! In today&apos;s episode, we will continue the discussion about the difference between corporate and online entrepreneurship that started in last week&apos;s episode. In Part 1, we touch-based about the 4 principles for success in serving corporate clients. So for today&apos;s Part 2 of the series, we will talk about some strategies you might use that are not for serving corporate clients.</itunes:summary>
      <itunes:subtitle>Salutations, friend! In today&apos;s episode, we will continue the discussion about the difference between corporate and online entrepreneurship that started in last week&apos;s episode. In Part 1, we touch-based about the 4 principles for success in serving corporate clients. So for today&apos;s Part 2 of the series, we will talk about some strategies you might use that are not for serving corporate clients.</itunes:subtitle>
      <itunes:keywords>business strategy, business consultant, income strategist, consultant, pricing, b2b, corporate rates, corporate services, coach, mindset, online entrepreneurship, corporate clients</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
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      <title>Part 1 - The Difference Between Corporate and Online Entrepreneurship - Ep. #13</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about corporate and online entrepreneurship. This will be a 2-part series and today we are about to dive into part 1 of the series. If you are planning to make the switch between the two, it is very important to understand them first before jumping to the next step.</p><p>We will talk about the principles for success in serving corporate clients with major differences between the corporate and the online entrepreneurship world. </p><p>These are the 4 principles that we will cover today:</p><ol><li>Professionalism</li><li>Pricing</li><li>Reputation</li><li>Internal Support</li></ol><p><strong>Links: </strong></p><ul><li><a href="https://rjcconsulting.com/sts/" target="_blank">Application process for Systems That Scale</a></li><li><a href="https://rjconnellconsulting.as.me/stscall" target="_blank">Schedule a call with RJ</a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/"><strong>Instagram Page</strong></a></li></ul>
]]></description>
      <pubDate>Mon, 25 May 2020 07:00:18 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/13-PvRMzyz1</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about corporate and online entrepreneurship. This will be a 2-part series and today we are about to dive into part 1 of the series. If you are planning to make the switch between the two, it is very important to understand them first before jumping to the next step.</p><p>We will talk about the principles for success in serving corporate clients with major differences between the corporate and the online entrepreneurship world. </p><p>These are the 4 principles that we will cover today:</p><ol><li>Professionalism</li><li>Pricing</li><li>Reputation</li><li>Internal Support</li></ol><p><strong>Links: </strong></p><ul><li><a href="https://rjcconsulting.com/sts/" target="_blank">Application process for Systems That Scale</a></li><li><a href="https://rjconnellconsulting.as.me/stscall" target="_blank">Schedule a call with RJ</a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/"><strong>Instagram Page</strong></a></li></ul>
]]></content:encoded>
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      <itunes:title>Part 1 - The Difference Between Corporate and Online Entrepreneurship - Ep. #13</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:16:56</itunes:duration>
      <itunes:summary>Salutations friend! In today&apos;s topic, we will discuss the difference between corporate and online entrepreneurship. If you want to niche down your services or focus on a specific field and wondering which one to lean onto—towards the corporate industry or online entrepreneurs—then today&apos;s conversation is for you. Grab your notes and push that play button!</itunes:summary>
      <itunes:subtitle>Salutations friend! In today&apos;s topic, we will discuss the difference between corporate and online entrepreneurship. If you want to niche down your services or focus on a specific field and wondering which one to lean onto—towards the corporate industry or online entrepreneurs—then today&apos;s conversation is for you. Grab your notes and push that play button!</itunes:subtitle>
      <itunes:keywords>income strategist, consultant, pricing, b2b, corporate prices, corporate services, online entrepreneurship, corporate clients</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
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      <title>Preparing Your Mindset For Corporate Contracts - Ep. #12</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we are going to touch base with pricing your services for your corporate clients. If you run a business that sells services B2B or business to business, then today’s conversation will give you a more solid strategy that will serve you and your business bank account well.</p><p>These are the topics that we are going to cover today:</p><p>1. Self-growth</p><p>2. Set up the right mindset</p><p>3. How money can work for you</p><p><strong>Links:</strong></p><ul><li><a href="https://rjconnellconsulting.as.me/stscall" target="_blank"><strong>Schedule a call with RJ</strong></a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank"><strong>Learn More About Systems That Scale</strong></a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"><strong>Instagram Page</strong></a></li><li><strong>Check out</strong><a href="https://theprofitscale.simplecast.com/episodes/8" target="_blank"> Episode 8</a></li><li><strong>Check out </strong><a href="https://theprofitscale.simplecast.com/episodes/6" target="_blank"><strong>Episode 6</strong></a></li></ul>
]]></description>
      <pubDate>Mon, 18 May 2020 07:00:07 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/12-ivJ670pO</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we are going to touch base with pricing your services for your corporate clients. If you run a business that sells services B2B or business to business, then today’s conversation will give you a more solid strategy that will serve you and your business bank account well.</p><p>These are the topics that we are going to cover today:</p><p>1. Self-growth</p><p>2. Set up the right mindset</p><p>3. How money can work for you</p><p><strong>Links:</strong></p><ul><li><a href="https://rjconnellconsulting.as.me/stscall" target="_blank"><strong>Schedule a call with RJ</strong></a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank"><strong>Learn More About Systems That Scale</strong></a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"><strong>Instagram Page</strong></a></li><li><strong>Check out</strong><a href="https://theprofitscale.simplecast.com/episodes/8" target="_blank"> Episode 8</a></li><li><strong>Check out </strong><a href="https://theprofitscale.simplecast.com/episodes/6" target="_blank"><strong>Episode 6</strong></a></li></ul>
]]></content:encoded>
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      <itunes:title>Preparing Your Mindset For Corporate Contracts - Ep. #12</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:14:56</itunes:duration>
      <itunes:summary>Salutations friend! In today&apos;s topic, we will discuss services pricing and I will answer the frequent question asked by my clients which is &quot;How to Price Your Service For Corporate Contracts?&quot;. If you are doubting yourself and can&apos;t decide whether to increase your price and compete with your peers or not and just continue to find more clients, then today&apos;s episode will help you with your decision.</itunes:summary>
      <itunes:subtitle>Salutations friend! In today&apos;s topic, we will discuss services pricing and I will answer the frequent question asked by my clients which is &quot;How to Price Your Service For Corporate Contracts?&quot;. If you are doubting yourself and can&apos;t decide whether to increase your price and compete with your peers or not and just continue to find more clients, then today&apos;s episode will help you with your decision.</itunes:subtitle>
      <itunes:keywords>business strategy, business consultant, income strategist, consultant, money management, pricing, b2b, financial stability, corporate rates, income strategy, money coach, mindset, business coach, business to business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
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      <title>How Much Money Is Enough Money? - Ep. #11</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's pisode, we are going to talk about  the importance of knowing your numbers before making a decision or turning your ideal situation into a reality.  If you have doubts about pursuing something because you are not sure if you're financially stable to do it, then today's topic is for you.</p><p>Here are the topics that we're going to cover today:</p><ol><li>Discuss current challenges and situations</li><li>Introduce the term "<i>Thrive Number"</i></li><li>Explain the term "<i>Thrive Number"</i></li></ol><p>Links:</p><p> </p><ul><li><a href="https://rjcconsulting.com/sts/" target="_blank">Learn more about Systems That Scale</a></li><li>Check out <a href="https://theprofitscale.simplecast.com/episodes/3" target="_blank">Episode 3</a></li><li><a href="https://info-rjconnell-ca.ck.page/188a3c6f1d" target="_blank">Short version of Episode 3 worksheet</a></li><li><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank">Follow us on Instagram</a></li></ul>
]]></description>
      <pubDate>Mon, 11 May 2020 07:00:21 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/11-LCG2hrBd</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's pisode, we are going to talk about  the importance of knowing your numbers before making a decision or turning your ideal situation into a reality.  If you have doubts about pursuing something because you are not sure if you're financially stable to do it, then today's topic is for you.</p><p>Here are the topics that we're going to cover today:</p><ol><li>Discuss current challenges and situations</li><li>Introduce the term "<i>Thrive Number"</i></li><li>Explain the term "<i>Thrive Number"</i></li></ol><p>Links:</p><p> </p><ul><li><a href="https://rjcconsulting.com/sts/" target="_blank">Learn more about Systems That Scale</a></li><li>Check out <a href="https://theprofitscale.simplecast.com/episodes/3" target="_blank">Episode 3</a></li><li><a href="https://info-rjconnell-ca.ck.page/188a3c6f1d" target="_blank">Short version of Episode 3 worksheet</a></li><li><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank">Follow us on Instagram</a></li></ul>
]]></content:encoded>
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      <itunes:title>How Much Money Is Enough Money? - Ep. #11</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:19:41</itunes:duration>
      <itunes:summary>Salutations, friend! In today&apos;s episode, we are going to talk about &quot;how much money is enough money.&quot; If you&apos;re confused or hesitant about how to get the right timing of hiring someone, quitting your full-time job, or taking a vacation, today&apos;s topic will help you sort it out. I will discuss the essential areas in your business to determine how much you need to make. So get your worksheet ready, and hit the play button!</itunes:summary>
      <itunes:subtitle>Salutations, friend! In today&apos;s episode, we are going to talk about &quot;how much money is enough money.&quot; If you&apos;re confused or hesitant about how to get the right timing of hiring someone, quitting your full-time job, or taking a vacation, today&apos;s topic will help you sort it out. I will discuss the essential areas in your business to determine how much you need to make. So get your worksheet ready, and hit the play button!</itunes:subtitle>
      <itunes:keywords>business strategy, business consultant, consultant, money management, pricing, financial stability, income strategy, business growth, entrepreneurship, income stratgey, business advice, income, scaling a business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
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      <title>When Should You Work For Free? - Ep. #10</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.In today's episode, I am going to touch base about how offering your services gives exposure to your rising business. I'll discuss here the right time to offer your products in exchange for testimonials and even referrals.  </p><p>Here are the topics that we're going to cover today:</p><p>1. Defining the word "free"</p><p>2. Effects of offering services for free</p><p>3. Difference between free and compensation</p><p> </p><p>Links:</p><ul><li>Sign up for the <a href="https://rjcconsulting.com/ppw/" target="_blank">Pillars of Pricing Waitlist</a></li><li>F<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank">ollow us on Instagram</a></li></ul>
]]></description>
      <pubDate>Mon, 4 May 2020 07:00:21 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/10-rXnBa6Hg</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.In today's episode, I am going to touch base about how offering your services gives exposure to your rising business. I'll discuss here the right time to offer your products in exchange for testimonials and even referrals.  </p><p>Here are the topics that we're going to cover today:</p><p>1. Defining the word "free"</p><p>2. Effects of offering services for free</p><p>3. Difference between free and compensation</p><p> </p><p>Links:</p><ul><li>Sign up for the <a href="https://rjcconsulting.com/ppw/" target="_blank">Pillars of Pricing Waitlist</a></li><li>F<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank">ollow us on Instagram</a></li></ul>
]]></content:encoded>
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      <itunes:title>When Should You Work For Free? - Ep. #10</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:14:27</itunes:duration>
      <itunes:summary>Salutations friend! In today&apos;s episode, We are going to discuss offering services or products for free. If you are still starting out or building your portfolio and can&apos;t decide if you should offer your services for free or just charge lower rates to get testimonials and exposures, then this episode&apos;s discussion might be what you just need to get started with your entrepreneurial journey.
</itunes:summary>
      <itunes:subtitle>Salutations friend! In today&apos;s episode, We are going to discuss offering services or products for free. If you are still starting out or building your portfolio and can&apos;t decide if you should offer your services for free or just charge lower rates to get testimonials and exposures, then this episode&apos;s discussion might be what you just need to get started with your entrepreneurial journey.
</itunes:subtitle>
      <itunes:keywords>getting testimonials, business strategy, business consultant, profit, consultant, pricing, income strategy, business growth, offering free services, entrepreneurship, free services, exposure, business advice, self-worth, working for free, scaling a business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
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      <title>How to Roll Out a Price Increase Without Losing Existing Clients - Ep. #9</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>In today's discussion, we're going to talk about increasing your prices without losing your current clients. If you want to scale up your business without fearing to lose your current income stream then this episode is just what you need.</p><p> </p><p>Here are the topics that we're going to cover in today's episode:</p><p> </p><p>1. Giving yourself and your clients more time to think about your price increase and letting them notice it.</p><p>2. How to communicate the value of your service, and how charging more will allow you to serve them (your clients) better?</p><p>3. Learning to let go (some will stay, some will leave, not all your clients are meant to stay with you on their journey)</p><p> </p><p>It is also important for you to understand the reason behind your price increase. If you're ready to take your business to another level, hit the play button and let's get you started.</p><p> </p><p>Links:</p><p> </p><ul><li>Watch <a href="https://theprofitscale.simplecast.com/episodes/pricing-mistakes" target="_blank">episode 1</a></li><li>Check out<a href="https://theprofitscale.simplecast.com/episodes/3" target="_blank"> episode 3</a></li><li>Learn how to charge more by checking out <a href="https://theprofitscale.simplecast.com/episodes/6" target="_blank">episode 6</a></li><li>F<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank">ollow us on Instagram</a></li></ul>
]]></description>
      <pubDate>Mon, 27 Apr 2020 11:07:44 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/9-krT0iwuj</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>In today's discussion, we're going to talk about increasing your prices without losing your current clients. If you want to scale up your business without fearing to lose your current income stream then this episode is just what you need.</p><p> </p><p>Here are the topics that we're going to cover in today's episode:</p><p> </p><p>1. Giving yourself and your clients more time to think about your price increase and letting them notice it.</p><p>2. How to communicate the value of your service, and how charging more will allow you to serve them (your clients) better?</p><p>3. Learning to let go (some will stay, some will leave, not all your clients are meant to stay with you on their journey)</p><p> </p><p>It is also important for you to understand the reason behind your price increase. If you're ready to take your business to another level, hit the play button and let's get you started.</p><p> </p><p>Links:</p><p> </p><ul><li>Watch <a href="https://theprofitscale.simplecast.com/episodes/pricing-mistakes" target="_blank">episode 1</a></li><li>Check out<a href="https://theprofitscale.simplecast.com/episodes/3" target="_blank"> episode 3</a></li><li>Learn how to charge more by checking out <a href="https://theprofitscale.simplecast.com/episodes/6" target="_blank">episode 6</a></li><li>F<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank">ollow us on Instagram</a></li></ul>
]]></content:encoded>
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      <itunes:title>How to Roll Out a Price Increase Without Losing Existing Clients - Ep. #9</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:13:29</itunes:duration>
      <itunes:summary>Salutations friend! In today&apos;s topic, we&apos;re going to discuss the ways you can do to increase your prices without losing your current clients. If you&apos;re currently deciding whether to increase your prices or not, but you have some fears and doubts, then today&apos;s episode will help you on &quot;How to Roll Out a Price Increase Without Losing Existing Clients&quot;!</itunes:summary>
      <itunes:subtitle>Salutations friend! In today&apos;s topic, we&apos;re going to discuss the ways you can do to increase your prices without losing your current clients. If you&apos;re currently deciding whether to increase your prices or not, but you have some fears and doubts, then today&apos;s episode will help you on &quot;How to Roll Out a Price Increase Without Losing Existing Clients&quot;!</itunes:subtitle>
      <itunes:keywords>business strategy, business consultant, profit, consultant, pricing, price increase, increasing your prices, income strategy, business growth, entrepreneurship, business advice, entrepreneur, increase price without losing current clients, how to set your prices, how to increase prices, scaling a business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>What to Do When You are Faced with Rejection? - Ep. #8</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In this episode, we are going to help you figure out why your potential clients are rejecting your services. If you are having a hard time dealing with rejections from your clients right now, then this episode might be a perfect fit for you.</p><p>Here are the major topics that we are going to discuss in today's segment:</p><ol><li>Rejection as part of entrepreneurial journey</li><li>Scenarios to ponder upon and discern if fear of rejection might be holding you back</li><li>Categories of rejection</li><li>Kinds of conviction rejection</li></ol><p><strong>Links</strong></p><ul><li><a href="https://info-rjconnell-ca.ck.page/e40b3bd150" target="_blank"><strong>Download the worksheet </strong></a></li><li><a href="https://www.instagram.com/rjconnellconsulting/">Follow us on Instagram</a></li><li>Check out<a href="https://theprofitscale.simplecast.com/episodes/7"> Episode 7</a></li></ul><p> </p>
]]></description>
      <pubDate>Mon, 20 Apr 2020 07:00:22 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/8-Yw7zBZ5A</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In this episode, we are going to help you figure out why your potential clients are rejecting your services. If you are having a hard time dealing with rejections from your clients right now, then this episode might be a perfect fit for you.</p><p>Here are the major topics that we are going to discuss in today's segment:</p><ol><li>Rejection as part of entrepreneurial journey</li><li>Scenarios to ponder upon and discern if fear of rejection might be holding you back</li><li>Categories of rejection</li><li>Kinds of conviction rejection</li></ol><p><strong>Links</strong></p><ul><li><a href="https://info-rjconnell-ca.ck.page/e40b3bd150" target="_blank"><strong>Download the worksheet </strong></a></li><li><a href="https://www.instagram.com/rjconnellconsulting/">Follow us on Instagram</a></li><li>Check out<a href="https://theprofitscale.simplecast.com/episodes/7"> Episode 7</a></li></ul><p> </p>
]]></content:encoded>
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      <itunes:title>What to Do When You are Faced with Rejection? - Ep. #8</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:19:33</itunes:duration>
      <itunes:summary>Salutations friend and welcome to another episode of The Profit Scale! Today, we are going to talk about &quot;What to Do When You are Faced with Rejection&quot;. Although you cannot escape it, you can learn a lot of things from it. Thus, I will share my tips on how you can manage yourself better in dealing with these situations.
</itunes:summary>
      <itunes:subtitle>Salutations friend and welcome to another episode of The Profit Scale! Today, we are going to talk about &quot;What to Do When You are Faced with Rejection&quot;. Although you cannot escape it, you can learn a lot of things from it. Thus, I will share my tips on how you can manage yourself better in dealing with these situations.
</itunes:subtitle>
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      <title>Why You Need a Vision For Your Clients and Your Business - Ep. #7</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>In today’s episode, we’re discussing why vision is such an important part of growing a successful business! If your business hasn’t been growing either in the direction or speed you would like, despite your best efforts, today’s conversation about vision might be what you need to shed some light on the situation.</p><p> </p><p>Here's a quick overview of the points we're going to discuss in today's conversation:</p><ol><li>What is vision and why is it important?</li><li>What are the three major segments of vision?</li><li>What is required to execute the vision and what systems are needed?</li></ol><p>Today's discussion will help you get clear on what your next steps should be to move your business forward. Hit play, and let's get started!</p><p> </p><p> </p><p>Links:</p><ul><li><a href="rjconnell.ca/7" target="_blank">Download the  Worksheet</a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank">Systems That Scale Workshop Registration</a></li><li>Check out <a href="https://theprofitscale.simplecast.com/episodes/5" target="_blank">Episode 5</a></li><li>Our<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"> instagram</a></li></ul><p> </p>
]]></description>
      <pubDate>Mon, 13 Apr 2020 07:00:02 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/7-JlOk_r_O</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>In today’s episode, we’re discussing why vision is such an important part of growing a successful business! If your business hasn’t been growing either in the direction or speed you would like, despite your best efforts, today’s conversation about vision might be what you need to shed some light on the situation.</p><p> </p><p>Here's a quick overview of the points we're going to discuss in today's conversation:</p><ol><li>What is vision and why is it important?</li><li>What are the three major segments of vision?</li><li>What is required to execute the vision and what systems are needed?</li></ol><p>Today's discussion will help you get clear on what your next steps should be to move your business forward. Hit play, and let's get started!</p><p> </p><p> </p><p>Links:</p><ul><li><a href="rjconnell.ca/7" target="_blank">Download the  Worksheet</a></li><li><a href="https://rjcconsulting.com/sts/" target="_blank">Systems That Scale Workshop Registration</a></li><li>Check out <a href="https://theprofitscale.simplecast.com/episodes/5" target="_blank">Episode 5</a></li><li>Our<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"> instagram</a></li></ul><p> </p>
]]></content:encoded>
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      <itunes:title>Why You Need a Vision For Your Clients and Your Business - Ep. #7</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:17:00</itunes:duration>
      <itunes:summary>Salutations friend! In today’s episode, we’re discussing why vision is such an important part of growing a successful business! If your business hasn’t been growing either in the direction or speed you would like, despite your best efforts, today’s conversation about vision might be what you need to shed some light on the situation. </itunes:summary>
      <itunes:subtitle>Salutations friend! In today’s episode, we’re discussing why vision is such an important part of growing a successful business! If your business hasn’t been growing either in the direction or speed you would like, despite your best efforts, today’s conversation about vision might be what you need to shed some light on the situation. </itunes:subtitle>
      <itunes:keywords>business strategy, income strategist, profit, business vision, pricing, strategy, consulting, coaches, prices, scaling, scaling business, revenue, business growth, consultants, vision, profitable</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How Charging More Will Actually Allow You To Serve Your Clients Better! - Ep. #6</title>
      <description><![CDATA[<p>Salutations friend and welcome to episode 6 of The Profit Scale! In this episode, we are going to talk about how charging more will actually allow you to offer a higher-level experience for your clients, and ultimately, serve them better! There are some great real-life examples in today's conversation to help demonstrate this point. We're going to take a look at a Fortune 10 company  as an example to help me make my case that charging more will actually allow you to serve sour clients better.</p><p>I will also discuss three different areas where you can begin to elevate the experience for your clients:</p><ul><li>Client communications</li><li>Client onboarding and offboarding</li><li>Client support</li></ul><p><strong>Links:</strong></p><ul><li><a href="https://info-rjconnell-ca.ck.page/a50c011234" target="_blank"><strong>Download the worksheet</strong></a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"><strong>Instagram Page</strong></a></li><li><strong>Website: </strong><a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></li></ul>
]]></description>
      <pubDate>Mon, 6 Apr 2020 07:00:24 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/6-RSH21IQl</link>
      <content:encoded><![CDATA[<p>Salutations friend and welcome to episode 6 of The Profit Scale! In this episode, we are going to talk about how charging more will actually allow you to offer a higher-level experience for your clients, and ultimately, serve them better! There are some great real-life examples in today's conversation to help demonstrate this point. We're going to take a look at a Fortune 10 company  as an example to help me make my case that charging more will actually allow you to serve sour clients better.</p><p>I will also discuss three different areas where you can begin to elevate the experience for your clients:</p><ul><li>Client communications</li><li>Client onboarding and offboarding</li><li>Client support</li></ul><p><strong>Links:</strong></p><ul><li><a href="https://info-rjconnell-ca.ck.page/a50c011234" target="_blank"><strong>Download the worksheet</strong></a></li><li><strong>Our </strong><a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"><strong>Instagram Page</strong></a></li><li><strong>Website: </strong><a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></li></ul>
]]></content:encoded>
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      <itunes:title>How Charging More Will Actually Allow You To Serve Your Clients Better! - Ep. #6</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:17:57</itunes:duration>
      <itunes:summary>Salutations friend and welcome to episode 6 of The Profit Scale! In this episode, we are going to talk about how charging more will actually allow you to offer a higher-level experience for your clients, and ultimately, serve them better! There are some great real-life examples int today&apos;s episode to help demonstrate this point, to turn up the volume and let&apos;s get started!</itunes:summary>
      <itunes:subtitle>Salutations friend and welcome to episode 6 of The Profit Scale! In this episode, we are going to talk about how charging more will actually allow you to offer a higher-level experience for your clients, and ultimately, serve them better! There are some great real-life examples int today&apos;s episode to help demonstrate this point, to turn up the volume and let&apos;s get started!</itunes:subtitle>
      <itunes:keywords>business strategy, business consultant, profit, consultant, pricing, amazon prime, strategy, increasing your prices, income strategy, revenue, business growth, entrepreneurship, online business, amazon, business coach, business advice, entrepreneur, running a profitable business, how to set your prices, how to increase prices, scaling a business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Working as The CEO vs The Employee in your business - Ep. #5</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>For today's episode we will start off by defining the role of the CEO and the role of an employee. After that, we’re going to break down key differences between the two roles to help you identify which role you fall into. </p><p>I am also going to breakdown the process on how you can make your CEO Days work without dropping the ball on any of your client work AND without missing out on coins.</p><p>Steps:</p><ol><li>Schedule your time period.</li><li>Plan out what you’re going to work on.</li><li>Run through the Critical questions below to complete the process:<ul><li>What systems or processes do I have in place to support this pillar?</li><li>What systems or processes are working well?</li><li>What systems or processes (or lack thereof) are preventing me from working with more clients, or serving my existing clients better?</li><li>Which process in this pillar do I need to focus on this quarter to see the most growth in my business?</li></ul></li></ol><p>Links:</p><ul><li>Our<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"> instagram</a></li><li><a href="https://info-rjconnell-ca.ck.page/2fe831a430" target="_blank">The 4 Cs of scaling your business worksheet</a></li><li>Our website: <a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></li></ul><p> </p>
]]></description>
      <pubDate>Mon, 30 Mar 2020 07:00:16 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/5-N4NMc3CM</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>For today's episode we will start off by defining the role of the CEO and the role of an employee. After that, we’re going to break down key differences between the two roles to help you identify which role you fall into. </p><p>I am also going to breakdown the process on how you can make your CEO Days work without dropping the ball on any of your client work AND without missing out on coins.</p><p>Steps:</p><ol><li>Schedule your time period.</li><li>Plan out what you’re going to work on.</li><li>Run through the Critical questions below to complete the process:<ul><li>What systems or processes do I have in place to support this pillar?</li><li>What systems or processes are working well?</li><li>What systems or processes (or lack thereof) are preventing me from working with more clients, or serving my existing clients better?</li><li>Which process in this pillar do I need to focus on this quarter to see the most growth in my business?</li></ul></li></ol><p>Links:</p><ul><li>Our<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"> instagram</a></li><li><a href="https://info-rjconnell-ca.ck.page/2fe831a430" target="_blank">The 4 Cs of scaling your business worksheet</a></li><li>Our website: <a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></li></ul><p> </p>
]]></content:encoded>
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      <itunes:title>Working as The CEO vs The Employee in your business - Ep. #5</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:17:53</itunes:duration>
      <itunes:summary>Salutations friend, and welcome to another episode of The Profit Scale! 

This is the podcast for service-based coaches, consultants, and creatives looking to stop living paycheck to paycheck, pay themselves more and scale their business beyond the 6-figure plateau all without being overwhelmed by working 60+ hours work weeks.

I’m excited about this week’s conversation because we’re going to talk about what it looks like to be a CEO vs an Employee in your business! It&apos;s really important to know the difference between the two so you&apos;ll be able to learn which task you should focus on and which one to delegate to your employees.


Thus, today&apos;s topic is addressed to help you ensure that your business is are moving forward in the direction you want it to go, so you can grow further, faster!</itunes:summary>
      <itunes:subtitle>Salutations friend, and welcome to another episode of The Profit Scale! 

This is the podcast for service-based coaches, consultants, and creatives looking to stop living paycheck to paycheck, pay themselves more and scale their business beyond the 6-figure plateau all without being overwhelmed by working 60+ hours work weeks.

I’m excited about this week’s conversation because we’re going to talk about what it looks like to be a CEO vs an Employee in your business! It&apos;s really important to know the difference between the two so you&apos;ll be able to learn which task you should focus on and which one to delegate to your employees.


Thus, today&apos;s topic is addressed to help you ensure that your business is are moving forward in the direction you want it to go, so you can grow further, faster!</itunes:subtitle>
      <itunes:keywords>business strategy, income strategist, profit, pricing, strategy, consulting, coaches, prices, scaling, scaling business, revenue, business growth, consultants, online business, employee, profitable, services, ceo, expenses, creatives, ceo vs employee, business</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Feeling Overworked and Underpaid? This one&apos;s for you! - Ep. #4</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>But before we proceed with the discussion of today's episode, I would like to know if you ever felt the following in handling your business:</p><ul><li>Overwhelmed</li><li>Overworked</li><li>Hopeless and cannot see a way to get off the hamster wheel of late nights and early mornings</li><li>Resentful (when clients ask for more of you and ask you to shift their prescheduled hours)</li></ul><p>If yes, then stay tuned because I'll cover the following topics to help you  scale your business:</p><ol><li>Sales is the lifeblood of your business</li><li>It’s easier (and cheaper) to retain the clients you keep than to attract new ones</li><li>I offer a one-time service. How can I retain my clients?</li></ol><p>Links:</p><ul><li>Our<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"> Instagram Page</a></li><li><a href="https://rjcconsulting.com/5-2/" target="_blank">Download the free infographic</a></li></ul><p> </p><p> </p>
]]></description>
      <pubDate>Mon, 23 Mar 2020 07:00:04 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/4-If_fUY7f</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>But before we proceed with the discussion of today's episode, I would like to know if you ever felt the following in handling your business:</p><ul><li>Overwhelmed</li><li>Overworked</li><li>Hopeless and cannot see a way to get off the hamster wheel of late nights and early mornings</li><li>Resentful (when clients ask for more of you and ask you to shift their prescheduled hours)</li></ul><p>If yes, then stay tuned because I'll cover the following topics to help you  scale your business:</p><ol><li>Sales is the lifeblood of your business</li><li>It’s easier (and cheaper) to retain the clients you keep than to attract new ones</li><li>I offer a one-time service. How can I retain my clients?</li></ol><p>Links:</p><ul><li>Our<a href="https://www.instagram.com/rjconnellconsulting/" target="_blank"> Instagram Page</a></li><li><a href="https://rjcconsulting.com/5-2/" target="_blank">Download the free infographic</a></li></ul><p> </p><p> </p>
]]></content:encoded>
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      <itunes:title>Feeling Overworked and Underpaid? This one&apos;s for you! - Ep. #4</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:14:54</itunes:duration>
      <itunes:summary>Salutations friend and welcome to another episode of The Profit Scale! 

This is the podcast for service-based coaches, consultants, and creatives looking to stop living paycheck to paycheck, pay themselves more, and scale their business beyond the 6-figure plateau all without being overwhelmed by working 60+ hours work weeks.

For today’s episode, we are going to cover how you can grow your service-based business without working over sixty hours a week. We are going to talk about The Secret To Scaling Your Business.

So if you&apos;re &quot;Feeling Overworked and Underpaid&quot;, then this episode is for you!
</itunes:summary>
      <itunes:subtitle>Salutations friend and welcome to another episode of The Profit Scale! 

This is the podcast for service-based coaches, consultants, and creatives looking to stop living paycheck to paycheck, pay themselves more, and scale their business beyond the 6-figure plateau all without being overwhelmed by working 60+ hours work weeks.

For today’s episode, we are going to cover how you can grow your service-based business without working over sixty hours a week. We are going to talk about The Secret To Scaling Your Business.

So if you&apos;re &quot;Feeling Overworked and Underpaid&quot;, then this episode is for you!
</itunes:subtitle>
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      <title>Is Your Business Revenue Rich But Profit Poor? - Ep. #3</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>For today's episode, I'm going to discuss one of the biggest problems that every businessman and woman undergoes and how to deal with it. And to make sure I properly get the message across, I'm going to cover these 4 major topics.</p><ol><li>Tracking your expenses.</li><li>Adjusting Expenses (pay for the year in advance, eliminate, and negotiate).</li><li>Prioritize your expenses.</li><li>Adjusting your prices.</li></ol><p><strong>Links:</strong></p><ul><li><a href="https://info-rjconnell-ca.ck.page/188a3c6f1d" target="_blank">Worksheet - 3 Strategies to Increase Your Profit Margins</a></li><li><a href="https://theprofitscale.simplecast.com/episodes/2">Three Common Misbeliefs About Profit - Ep. #2</a></li><li><a href="https://quickbooks.intuit.com/">QuickBooks</a>: Smarter Business Tools for the World's Hardest Workers</li><li><a href="https://www.freshbooks.com/" target="_blank">FreshBooks</a>: Invoice and Accounting Software for Small Business<br /> </li></ul>
]]></description>
      <pubDate>Mon, 16 Mar 2020 07:00:20 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/3-AMA01Dyv</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast.</p><p>For today's episode, I'm going to discuss one of the biggest problems that every businessman and woman undergoes and how to deal with it. And to make sure I properly get the message across, I'm going to cover these 4 major topics.</p><ol><li>Tracking your expenses.</li><li>Adjusting Expenses (pay for the year in advance, eliminate, and negotiate).</li><li>Prioritize your expenses.</li><li>Adjusting your prices.</li></ol><p><strong>Links:</strong></p><ul><li><a href="https://info-rjconnell-ca.ck.page/188a3c6f1d" target="_blank">Worksheet - 3 Strategies to Increase Your Profit Margins</a></li><li><a href="https://theprofitscale.simplecast.com/episodes/2">Three Common Misbeliefs About Profit - Ep. #2</a></li><li><a href="https://quickbooks.intuit.com/">QuickBooks</a>: Smarter Business Tools for the World's Hardest Workers</li><li><a href="https://www.freshbooks.com/" target="_blank">FreshBooks</a>: Invoice and Accounting Software for Small Business<br /> </li></ul>
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      <itunes:title>Is Your Business Revenue Rich But Profit Poor? - Ep. #3</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:17:35</itunes:duration>
      <itunes:summary>Salutations friend and welcome to another episode of The Profit Scale! 

This is the podcast for service-based coaches, consultants, and creatives looking to stop living paycheck to paycheck, pay themselves more, and scale their business beyond the 6-figure plateau all without being overwhelmed by working 60+ hours work weeks.

I understand how it can be daunting for an entrepreneur to realize that their business is not having the right cash flow despite earning high revenues each month. 

Thus, for today&apos;s podcast episode, I&apos;m going to address this problem and discuss how you can create the right profit margins for your business.</itunes:summary>
      <itunes:subtitle>Salutations friend and welcome to another episode of The Profit Scale! 

This is the podcast for service-based coaches, consultants, and creatives looking to stop living paycheck to paycheck, pay themselves more, and scale their business beyond the 6-figure plateau all without being overwhelmed by working 60+ hours work weeks.

I understand how it can be daunting for an entrepreneur to realize that their business is not having the right cash flow despite earning high revenues each month. 

Thus, for today&apos;s podcast episode, I&apos;m going to address this problem and discuss how you can create the right profit margins for your business.</itunes:subtitle>
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      <title>Three Common Misbeliefs About Profit - Ep. #2</title>
      <description><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. I’m so glad that you’re here for our weekly chat. For today’s conversation, we’re going to talk about profit, but more importantly, we’re going to focus on the three commonly held misbeliefs about it. Who knows? These may be some of the things that are holding you back, too.</p><p> </p><p>After this episode, we’ll be able to dispel these commonly held beliefs. I want to make sure that you get to understand profit better and make the most out of this topic, so you better get ready to take some notes. Curious about what those misblieds are? Take a sneak peak below! </p><ol><li>The words revenue and profit are interchangeable.</li><li>You are running a profitable business if you can pay yourself.</li><li>As long as you are making sales, you are running a profitable business.</li></ol><p> </p><p> </p><p>RJ Connell Consulting Website:  <a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></p><p><a href="https://www.freshbooks.com/?ref=ppc-fb&campaignid=8074549676&adgroupid=88944808728&targetid=kwd-4905150006&crid=396371349107&dv=c&geo=9000671&ntwk=g&source=GOOGLE&gclid=CjwKCAiAzJLzBRAZEiwAmZb0aiIMJiSvmYC1sjsaJKCirBkqfe8wpTfl0DdH0FJdmAOAuPztzseqqxoCfzgQAvD_BwE" target="_blank">Freshbooks Website</a></p><p> </p><p><a href="https://quickbooks.intuit.com/ca/?utm_campaign=fmf&cid=ppc_G_e_CA_.QBO_CA_B_Quickbooks_Pure_Exact_T1_G_S_FY19._quickbooks_txt&gclid=CjwKCAiAzJLzBRAZEiwAmZb0ajnCz_EVHMhgZCu9efhpJbEjwXOVk5SeJ5q-O1sTM78ofmEWG1yBZRoC1kMQAvD_BwE&gclsrc=aw.ds" target="_blank">Quickbooks Website</a></p><p> </p>
]]></description>
      <pubDate>Mon, 9 Mar 2020 07:00:20 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/2-3zhE8Woa</link>
      <content:encoded><![CDATA[<p>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. I’m so glad that you’re here for our weekly chat. For today’s conversation, we’re going to talk about profit, but more importantly, we’re going to focus on the three commonly held misbeliefs about it. Who knows? These may be some of the things that are holding you back, too.</p><p> </p><p>After this episode, we’ll be able to dispel these commonly held beliefs. I want to make sure that you get to understand profit better and make the most out of this topic, so you better get ready to take some notes. Curious about what those misblieds are? Take a sneak peak below! </p><ol><li>The words revenue and profit are interchangeable.</li><li>You are running a profitable business if you can pay yourself.</li><li>As long as you are making sales, you are running a profitable business.</li></ol><p> </p><p> </p><p>RJ Connell Consulting Website:  <a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></p><p><a href="https://www.freshbooks.com/?ref=ppc-fb&campaignid=8074549676&adgroupid=88944808728&targetid=kwd-4905150006&crid=396371349107&dv=c&geo=9000671&ntwk=g&source=GOOGLE&gclid=CjwKCAiAzJLzBRAZEiwAmZb0aiIMJiSvmYC1sjsaJKCirBkqfe8wpTfl0DdH0FJdmAOAuPztzseqqxoCfzgQAvD_BwE" target="_blank">Freshbooks Website</a></p><p> </p><p><a href="https://quickbooks.intuit.com/ca/?utm_campaign=fmf&cid=ppc_G_e_CA_.QBO_CA_B_Quickbooks_Pure_Exact_T1_G_S_FY19._quickbooks_txt&gclid=CjwKCAiAzJLzBRAZEiwAmZb0ajnCz_EVHMhgZCu9efhpJbEjwXOVk5SeJ5q-O1sTM78ofmEWG1yBZRoC1kMQAvD_BwE&gclsrc=aw.ds" target="_blank">Quickbooks Website</a></p><p> </p>
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      <itunes:title>Three Common Misbeliefs About Profit - Ep. #2</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
      <itunes:duration>00:14:39</itunes:duration>
      <itunes:summary>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. I’m so glad that you’re here for our weekly chat. For today’s conversation, we’re going to talk about profit, but more importantly, we’re going to focus on the three commonly held misbeliefs about it. Who knows? These may be some of the things that are holding you back, too.

After this episode, we’ll be able to dispel these commonly held beliefs. I want to make sure that you get to understand profit better and make the most out of this topic, so you better get ready to take some notes. </itunes:summary>
      <itunes:subtitle>Salutations, friend! Welcome back to another episode of The Profit Scale podcast. I’m so glad that you’re here for our weekly chat. For today’s conversation, we’re going to talk about profit, but more importantly, we’re going to focus on the three commonly held misbeliefs about it. Who knows? These may be some of the things that are holding you back, too.

After this episode, we’ll be able to dispel these commonly held beliefs. I want to make sure that you get to understand profit better and make the most out of this topic, so you better get ready to take some notes. </itunes:subtitle>
      <itunes:keywords>profit, creative, consultant, pricing, profitable business, strategy, consulting, scaling, pricing strategy, online business, growing your business, coach, coaching, business finances, creative business, business, scaling a business</itunes:keywords>
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      <description><![CDATA[<p>Salutations friend! 👋🏾 In today's conversation, we're going to discuss the 3 biggest and most common mistakes that most service-based entrepreneurs make when it comes to pricing. After listening to this podcast, you'll be able to re-think your pricing strategy and see if you're also making these mistakes.</p><p>Don't worry, I won't leave you hanging! I'm also going to discuss some tips to help you start to correct these mistakes if you find yourself, currently making them! </p><p>Curious about what the three mistakes are? Check them out below, and listen to the full episode for more details and the tips on how to correct them!</p><ol><li>Not Having A Pricing Strategy!</li><li>Pricing Based on your Peers!</li><li>Charging Your Worth</li></ol><p>Worksheet: <a href="https://info-rjconnell-ca.ck.page/dac7ae628b">Top 3 Pricing Mistakes You Might Be Making And How To Fix Them</a></p><p>Website:<a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></p><p><br /> </p><p> </p>
]]></description>
      <pubDate>Mon, 2 Mar 2020 08:00:08 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/pricing-mistakes-iKwwkv0Q</link>
      <content:encoded><![CDATA[<p>Salutations friend! 👋🏾 In today's conversation, we're going to discuss the 3 biggest and most common mistakes that most service-based entrepreneurs make when it comes to pricing. After listening to this podcast, you'll be able to re-think your pricing strategy and see if you're also making these mistakes.</p><p>Don't worry, I won't leave you hanging! I'm also going to discuss some tips to help you start to correct these mistakes if you find yourself, currently making them! </p><p>Curious about what the three mistakes are? Check them out below, and listen to the full episode for more details and the tips on how to correct them!</p><ol><li>Not Having A Pricing Strategy!</li><li>Pricing Based on your Peers!</li><li>Charging Your Worth</li></ol><p>Worksheet: <a href="https://info-rjconnell-ca.ck.page/dac7ae628b">Top 3 Pricing Mistakes You Might Be Making And How To Fix Them</a></p><p>Website:<a href="https://rjcconsulting.com/" target="_blank">https://rjcconsulting.com/</a></p><p><br /> </p><p> </p>
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      <itunes:title>The Top 3 Pricing Mistakes You Might Be Making (And How to Fix Them) - Ep. #1</itunes:title>
      <itunes:author>RJC Consulting Global Inc.</itunes:author>
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      <itunes:summary>Salutations friend! 👋🏾 In today&apos;s conversation, we&apos;re going to discuss the 3 biggest and most common mistakes that most service-based entrepreneurs make when it comes to pricing. After listening to this podcast, you&apos;ll be able to re-think your pricing strategy and see if you&apos;re also making these mistakes. 

Don&apos;t worry, I won&apos;t leave you hanging! I&apos;m also going to discuss some tips to help you start to correct these mistakes if you find yourself, currently making them! </itunes:summary>
      <itunes:subtitle>Salutations friend! 👋🏾 In today&apos;s conversation, we&apos;re going to discuss the 3 biggest and most common mistakes that most service-based entrepreneurs make when it comes to pricing. After listening to this podcast, you&apos;ll be able to re-think your pricing strategy and see if you&apos;re also making these mistakes. 

Don&apos;t worry, I won&apos;t leave you hanging! I&apos;m also going to discuss some tips to help you start to correct these mistakes if you find yourself, currently making them! </itunes:subtitle>
      <itunes:keywords>profit, small business, pricing, business tips, pricing strategy, online coach, canada, online business, online consultant, money, money growth, six figures, creative business, grow your business online, creatives, business</itunes:keywords>
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      <title>Coming Soon: The Profit Scale With RJ Connell! #NoCoinLeftBehind</title>
      <description><![CDATA[<p>Salutations friend and welcome to THE podcast you've been searching for! If you're an online coach, consultant or creative, then let me tell you what you can expect from The Profit Scale, so you know how this podcast is going to help you collect #allthecoins! Around here, we talk about pricing, profitability, client retention and scaling your business! What's make this podcast different, is I don't focus on the sales, I focus on what you do before and after the sale, so that you're set up to collect #allthecoins!</p><p>These strategies will help you grow your business further, and faster! If you never want to miss an episode, AND you want the inside scoop on resources to help you grow, increase your prices, and collect more coins, <strong>join the </strong><a href="https://info-rjconnell-ca.ck.page/cac4b093ce"><strong>#coincollectors email community</strong></a><strong>.</strong></p><p> </p><p>Visit my website at: <a href="https://www.rjconnell.ca/">https://www.rjconnell.ca/</a><br /><br /> </p>
]]></description>
      <pubDate>Mon, 17 Feb 2020 03:14:01 +0000</pubDate>
      <author>accounts@rjcconsulting.com (RJC Consulting Global Inc.)</author>
      <link>https://theprofitscale.simplecast.com/episodes/nocoinleftbehind-LjIZWnk1</link>
      <content:encoded><![CDATA[<p>Salutations friend and welcome to THE podcast you've been searching for! If you're an online coach, consultant or creative, then let me tell you what you can expect from The Profit Scale, so you know how this podcast is going to help you collect #allthecoins! Around here, we talk about pricing, profitability, client retention and scaling your business! What's make this podcast different, is I don't focus on the sales, I focus on what you do before and after the sale, so that you're set up to collect #allthecoins!</p><p>These strategies will help you grow your business further, and faster! If you never want to miss an episode, AND you want the inside scoop on resources to help you grow, increase your prices, and collect more coins, <strong>join the </strong><a href="https://info-rjconnell-ca.ck.page/cac4b093ce"><strong>#coincollectors email community</strong></a><strong>.</strong></p><p> </p><p>Visit my website at: <a href="https://www.rjconnell.ca/">https://www.rjconnell.ca/</a><br /><br /> </p>
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      <itunes:title>Coming Soon: The Profit Scale With RJ Connell! #NoCoinLeftBehind</itunes:title>
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      <itunes:summary>Salutations friend and welcome to THE podcast you&apos;ve been searching for! 
If you&apos;re an online coach, consultant or creative, then let me tell you what you can expect from The Profit Scale, so you know how this podcast is going to help you collect #allthecoins! </itunes:summary>
      <itunes:subtitle>Salutations friend and welcome to THE podcast you&apos;ve been searching for! 
If you&apos;re an online coach, consultant or creative, then let me tell you what you can expect from The Profit Scale, so you know how this podcast is going to help you collect #allthecoins! </itunes:subtitle>
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