Shopify Masters

How Pistakio Grew 10x by Letting Customers Build the Brand

rachel.reich@shopify.com (Shopify) — Thu, 9 Apr 2026 04:30:00 +0000

Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots.

Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products—including their crunchy spread and date bark.

In this episode, Nico and Fran talk about:

How a last-minute product pivot landed them in Portland's biggest local retailer
Why they said no to Shark Tank and Target before they were ready
How community-led product development drove 10x growth
Building a brand in public from day one (even with terrible dorm room lighting)
The café tour strategy that gets customers to try the product risk-free
Navigating a business partnership that's also a romantic relationship
The $20,000 TikTok agency mistake and what they learned from it
Why taste—not health trends—is their only non-negotiable

Whether you're starting a food business, looking for community-driven marketing strategies, or figuring out when to say no to big opportunities, this episode is packed with real talk and actionable advice for ecommerce entrepreneurs.

For more on Pistakio and show notes click here: https://www.shopify.com/blog/pistakio-community-led-product-development?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The Marketing Mistake Most Brands are Making Today (+ How to Fix It)

rachel.reich@shopify.com (Aaron Harvey, Shopify, Flamingo Estate) — Tue, 7 Apr 2026 04:30:00 +0000

Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice.

For more on Flamingo Estate and show notes click here.

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How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

rachel.reich@shopify.com (Thomas Robson-Kanu, Serena Smith) — Thu, 2 Apr 2026 04:30:00 +0000

Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations.

For more on The Turmeric Co and show notes click here

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Why Celebrities Are Getting Into Business (And What Most Get Wrong)

rachel.reich@shopify.com (Shopify) — Tue, 31 Mar 2026 04:30:00 +0000

Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically.

For more on Pivot Projects and show notes click here.

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He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over

rachel.reich@shopify.com (Inder Bedi, Adam Levinter) — Thu, 26 Mar 2026 04:30:00 +0000

Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life.

For more on Bedi Studios and show notes click here

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The Secret to a $0 Customer Acquisition Cost

Tue, 24 Mar 2026 04:30:00 +0000

Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup.

For more on Good Girl Snacks and show notes click here.

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How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

rachel.reich@shopify.com (Serena Smith, Chelsea Branch, Shopify) — Thu, 19 Mar 2026 04:30:00 +0000

Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering.

For more on Kōv Essentials or show notes click here.

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How I Scaled My Side Hustle to $15 Million

rachel.reich@shopify.com (Rosie Johnston, Adam Levinter) — Tue, 17 Mar 2026 04:30:00 +0000

A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control.

For more on By Rosie Jane and show notes click here.

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How My Two Brows Grew Into a Life-Changing Brand With 1 Million Sets Shipped

rachel.reich@shopify.com (Jason Berndt, Serena Smith) — Thu, 12 Mar 2026 04:30:00 +0000

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with his military pension and tens of thousands in free samples. Today the brand has shipped over 1 million brow sets across 275 styles worldwide.

For more on My Two Brows and show notes click here

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The Simple Formula Behind an 8-Figure Sustainable Brand

rachel.reich@shopify.com (Lauren Gropper, Serena Smith) — Tue, 10 Mar 2026 04:30:00 +0000

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills.

For more on Repurpose and show notes click here

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How A-Frame Builds Celebrity-Backed Brands That Thrive in Retail

rachel.reich@shopify.com (Ari Bloom, Serena Smith) — Thu, 5 Mar 2026 04:30:00 +0000

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying them. The founder behind A-Frame Brands breaks down his problem-first framework and why long-lasting brands are built around purpose—not trends.

For more on A-Frame Brands and show notes click here

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I Scaled From Handmaking Each Piece to $10 Million in 3 Years

rachel.reich@shopify.com (Adam Levinter, Pia Mance) — Tue, 3 Mar 2026 04:30:00 +0000

Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold community strategy.

For more on Heaven Mayhem and show notes click here.

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How This Jewelry Brand Charmed Its Way to $20 Million

rachel.reich@shopify.com (Serena Smith, Curry Hagerty) — Thu, 26 Feb 2026 04:30:00 +0000

When Curry Hagerty joined her sister’s jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and CEO roles and stepping out of the day-to-day grind, they scaled Hart Jewelry to a projected $20 million business with more than 100 employees.

Fore more on Hart and show notes click here

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My Journey From $10/Hr Line Cook to Running An 8-Figure Empire

rachel.reich@shopify.com (Ellen Bennett, Serena Smith) — Tue, 24 Feb 2026 04:30:00 +0000

From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand.

For more on Hedley & Bennett and show notes click here.

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How Curious Elixirs Reached Eight Figures in a Market That Didn’t Exist

rachel.reich@shopify.com (JW Wiseman, Serena Smith) — Thu, 19 Feb 2026 04:30:00 +0000

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.

For more on Curious Elixirs and show notes click here

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The Problem Every Makeup Artist Faces And How I Turned It Into Millions

rachel.reich@shopify.com (Shopify, Adam Levinter, Beautyblender, Rea Ann Silva) — Tue, 17 Feb 2026 04:30:00 +0000

Rea Ann Silva couldn’t patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every 12 seconds.

For more on Beautyblender and show notes click here.

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The Pasta Straw Brand That Grew Into a 7-Figure Business Without Investors

rachel.reich@shopify.com (Adam Levinter, Anthony Barresi) — Thu, 12 Feb 2026 04:30:00 +0000

Anthony Barresi built a 7-figure pasta straw brand by launching fast, creating viral content and building relationships to drive sales.

For more on Pasta Life and show notes click here

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How Sonsie Skin Breaks the ‘Clean Beauty’ Mold

rachel.reich@shopify.com (Shopify, Serena Smith, Kailey Bradt, Sonsie Skin) — Tue, 10 Feb 2026 04:30:00 +0000

Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection.

For more on Sonsie Skin and show notes click here.

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Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell

rachel.reich@shopify.com (Kendall Kransdorf, Serena Smith) — Thu, 5 Feb 2026 04:30:00 +0000

COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you’re ready to sell.

For more on COTTO and show notes click here.

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Meet the Designer Scaling Brands to $400M

rachel.reich@shopify.com (Shopify) — Tue, 3 Feb 2026 04:30:00 +0000

Golden West Boots’s Michael Petry designs authentic products by fully embodying his customers’ lifestyles. Learn how to design products that your target audience will love.

For more on Golden West Boots and show notes click here.

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What Helped Wild Rye Land 100+ Retailers and Raise $1 Million

rachel.reich@shopify.com (Cassie Abel, Wild Rye, Shopify, Serena Smith) — Thu, 29 Jan 2026 04:30:00 +0000

Wild Rye designs stylish, sustainable outdoor gear for women, growing 30% to 50% annually through strong partnerships and community-driven fundraising.

For more on Wild Rye and show notes click here

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There’s Millions to Be Made In The Comment Section

rachel.reich@shopify.com (OUAI, Serena Smith, Shopify, Hannah Beals) — Tue, 27 Jan 2026 04:30:00 +0000

How OUAI became a $300M brand by turning customer comments into marketing gold.

For more on OUAI and show notes click here.

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How To Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too)

Thu, 22 Jan 2026 04:30:00 +0000

Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics.

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How a Taboo Became a $300 Million Business in the First Three Years

rachel.reich@shopify.com (Paul Tran, Adam Levinter) — Tue, 20 Jan 2026 04:30:00 +0000

MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.

For more on MANSCAPED and show notes click here

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How to Scale Quickly Without Funding

rachel.reich@shopify.com (Waterboy, Mike Xhaxho, Shopify, Shuang Esther Shan) — Thu, 15 Jan 2026 04:30:00 +0000

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.

For more on Waterboy and show notes click here.

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How De Soi Built a Brand in a Category No One Believed In

rachel.reich@shopify.com (Scout Brisson, Serena Smith) — Tue, 13 Jan 2026 04:30:00 +0000

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.

For more on De Soi and show notes click here.

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How a Party Side Hustle Became a Six-Figure Brand

rachel.reich@shopify.com (Bre Giglio, Shopify, Serena Smith) — Thu, 8 Jan 2026 04:30:00 +0000

Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify’s growth.

For more on Bashify and show notes click here

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Stop Competing on Features: Reimagine Your Entire Product Category Instead

rachel.reich@shopify.com (Dr. Julie Chung, Adam Levinter) — Tue, 6 Jan 2026 04:30:00 +0000

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.

For more on T3 and show notes click here.

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Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak

rachel.reich@shopify.com (Tom Aulet, Ergatta, Shopify, Adam Levinter) — Thu, 1 Jan 2026 04:30:00 +0000

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.

For more on Ergatta and show notes click here

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The Unlikely Path That Built Our 7-Figure Coffee Brand

rachel.reich@shopify.com (Shopify, Serena Smith, Ally Walsh, Casey Wojtalewicz) — Tue, 30 Dec 2025 04:30:00 +0000

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business.

For more on Canyon coffee click here.

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How This Footwear Founder Turned 5 Years of R&D Into 300% Growth

Thu, 25 Dec 2025 04:30:00 +0000

How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back.

For more on Scarlett Chase and show notes click here

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Build a 7-Figure Business by Providing Your Most Priceless Product for Free

rachel.reich@shopify.com (Jeff Eyser, Shopify, Joe Myers, Adam Levinter) — Tue, 23 Dec 2025 04:30:00 +0000

Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learned how to create a brand of their own with a dedicated community.

For more on Revenge Of click here.

Chapters:

00:00 – The Pinball Obsession That Became LA’s Ultimate Fandom Hub

00:55 – Can You Build a Seven-Figure Brand Without Investors?

01:56 – How Three Co-Founders (Not Just One!) Made It Work

03:09 – Turning a Pinball Collection Into a Booming Business

04:48 – From Hollywood to Nerd Culture: Leveraging TV Skills in Retail

06:37 – The Art of Community Building: Analog vs. Digital

11:30 – The “Give It Away, Make More” Event Strategy

12:40 – The 36-Month Profitability Roadmap

16:30 – The Power of Synergy: Combining Retail, Design Studios, and Coffee

24:00 – Building Brand Cohesiveness Across Every Channel

28:00 – Creating Viral FOMO and Scarcity Online

33:00– Collaboration Wins: Landing Apple, Netflix, Scott Pilgrim, and Kid Cudi

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The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

rachel.reich@shopify.com (Lulu Ge, Serena Smith, Shopify) — Thu, 18 Dec 2025 04:30:00 +0000

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.

For more on Elix and show notes click here

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How to Make Retailers Chase Your Brand

rachel.reich@shopify.com (Serena Smith, Nima Jalali, Shopify) — Tue, 16 Dec 2025 04:30:00 +0000

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently.

For more on Salt & Stone click here.

You’ll Learn:

Why going through 5+ product iterations beats launching "good enough"
The digital excellence strategy that makes retailers chase you (not the other way around)
How to build legacy brand positioning even as a one-person startup
Why getting a "no" from retailers too early can kill your momentum
The mindset shift from solo athlete to team builder
The key to building a digital identity that inspires & attracts customers

CHAPTERS:

00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE

3:00 Transitioning from Pro Snowboarder to Business Owner

4:55 The 5 Generations of Product Perfection

6:45 How to Think Like Nike When You're a Solo Founder

8:13 What Nima Did to Build a Brand Sephora NEEDS to Have

10:09 Steps to Achieve Digital Excellence

12:39 SALT & STONE’S Philosophy on: Ingredient Sourcing, Product Development & Testing

19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1

22:07 The Retail Strategy That Never Fails

28:35 Tackling Global Expansion & Managing Expectations as a Founder

29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful

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From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

rachel.reich@shopify.com (Teri Johnson, Serena Smith, Shopify) — Thu, 11 Dec 2025 04:30:00 +0000

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online without samples, and made tough decisions to protect her peace and profits.

For more on Harlem Candle Co and show notes click here

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How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months

rachel.reich@shopify.com (Lanny Smith, Adam Levinter, Shopify) — Tue, 9 Dec 2025 04:30:00 +0000

Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.

For more on Actively Black click here

You'll Learn:

Why Actively Black built community before developing a product
The email + SMS strategy that led to $55K in sales on launch day
How to sell $2M+ in your first year—even with constant stockouts
Why fast growth can be just as dangerous as no growth
How to use storytelling and cultural pride to create brand resonance
What it takes to build long-term customer trust without discounting
How Lanny structured partnerships with Marvel, Disney, and iconic estates
The real math behind inventory planning at scale (and why it’s so hard)
How to align investors with your vision, not just your bottom line
Why purpose is more powerful than product in competitive industries
How Lanny’s personal values fuel every decision—from pricing to hiring

Chapters:

00:00 Introducing Lanny Smith, Founder of Actively Black

01:02 How a Career Pivot Sparked a $2M Vision

01:27 Building 10K Followers Before Launching a Product

03:31 Why Purpose-Driven Branding Fueled $55K on Day One

06:54 What Selling Out in 3 Weeks Taught Us About Manufacturing

10:30 How Actively Black Landed Partnerships with Marvel, Disney & More

17:52 The Traits Behind Scaling to 8 Figures and Beyond

18:48 What to Know Before Entering the $1.5T Apparel Market

19:54 From “No” to $2M: How to Power Through Rejection

21:43 Turning a Personal Setback Into Multi-Million Dollar Growth

25:35 Why Actively Black Is More Than Just Merch (And Why That Matters)

29:04 How Mission and Authenticity Drive Repeat Purchases

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From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

rachel.reich@shopify.com (Alex Whitmore, Kathleen Fulton, Serena Smith, Shopify) — Thu, 4 Dec 2025 04:30:00 +0000

Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.

For more on Taza Chocolate and show notes click here

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How to Save Lives & Build a Brand

rachel.reich@shopify.com (Serena Smith, Gloria Hwang, Shopify) — Tue, 2 Dec 2025 04:30:00 +0000

While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office.

Gloria talks all things customer loyalty, business branding, and nailing your product roadmap for maximum impact. She intimately shares how a personal tragedy inspired a mission to save 1,000 lives, and how that number grew to 1,300+ through their lifetime crash replacement guarantee. You’ll learn the counterintuitive strategy that made safety cool, and why Thousand wins with culture instead of competing on tech features.

For more on Thousand click here.

You’ll learn:

Why fear-based marketing fails and what works instead
The psychology insight that built a $10M+ brand across 20+ countries
How 25% of customers are first-time helmet wearers
Transitioning from maker to manager over 10 years
Taking back the product roadmap to return to core differentiation
Why solving customer problems beats chasing growth at all costs

Chapters:

00:00 Introducing Gloria Hwang, Founder & CEO of Thousand

1:30 How to Change Customer Behaviors

4:11 The Personal Tragedy That Started Thousand & The Design Philosophy That Wins Every Time

5:15 Why 25% of Customers Are First-Time Helmet Wearers

7:30 Steps to Get Further Differentiated & Beat Out The Competition

9:55 Strategies for Collecting High-Quality Customer Insights

16:00 Expanding to 20+ Countries & Quality Standards

19:50 The BEST Advice Gloria Has Ever Gotten

24:30 The Hardest Transition Gloria Went Through & How to Tackle People Problems

29:20 What to Ask for When Pitching Investors (Surprise, it’s NOT Money)

32:48 How Motherhood Changed Her Approach to Business

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How One TikTok Creator Built a Brand That Sells Out on Repeat

Thu, 27 Nov 2025 04:30:00 +0000

How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency.

For more on Shelter Skin and show notes click here

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The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)

rachel.reich@shopify.com (Shopify, Matthew Burrows, Adam Levinter) — Tue, 25 Nov 2025 04:30:00 +0000

Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google.

In this heartfelt conversation Matthew shares the exact systems that allow him to never overstock, eliminate waste, and maintain the illusion of endless inventory. All while operating with a lean team and minimal capital! Plant Material acts a safe-haven for community gatherings as they offer California-native and regionally appropriate plants, gardening tools, and other art objects in three different Los Angeles nurseries. You’ll learn the ins and outs of merchandising, plant nursery management, and the inventory technique that saves Matthew 6-figures in revenue.

For more on Plant Material click here.

You’ll Learn:

How Matthew uses mobile inventory tracking to buy only what he needs in real-time
Why strong grower relationships allow ultra-lean operations
The forecasting method that predicts seasonal demand with precision
How to make a small retail operation appear much larger than it is
Why online showcasing (not just selling) drives foot traffic
The SEO strategies that help Plant Material compete without ad spend

Chapters:

00:00 Introducing Matthew Burrows, Cofounder of Plant Material

1:08 How to Achieve 50% Year-Over-Year Growth (Despite Challenges)

2:44 Defining Your Mission– The Do’s & Don’ts

3:34 Why to View Competition As A Good Thing (Even Home Depot)

5:25 The Best Tips From 15 Years Of Retail Experience

7:30 How to Scale Brick-And-Mortar First, Online Second

8:15 How Shopify Showcases Real-Time Inventory to Save Plant Material 6 Figures

12:17 Build an Efficient Supply Chain + Inventory Management Systems Tools

17:55 Steps to Prepare for Seasonality In Business

20:23 Building Gardens for The Community + Events That Make An Impact

23:42 The Key to Appearing Bigger Than You Are (The SEO Secret)

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Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue

Thu, 20 Nov 2025 04:30:00 +0000

MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.

For more on MiJa Books and show notes click here

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How I Made $1 Million In 1Hour After Our Worst Year In Business

rachel.reich@shopify.com (Shopify, Lindsey Carter, Serena Smith, SET Active) — Tue, 18 Nov 2025 04:30:00 +0000

SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey has yet to take on a dollar from investors and has no plans of slowing down any time soon.

Lindsey shares the strategies behind building a brand that Hailey Bieber, Kendall Jenner, and thousands of loyal customers can't get enough of. She candidly opens up about building a community with 8,200+ super fans on Instagram, and leveraging AI tools that save her and her team hours every day. We’ll dive into the highs and lows of entrepreneurship, from placing risky second orders to keep momentum going, to learning hard lessons about hiring.

For more on SET Active click here.

In this episode you’ll learn:

The exact strategy behind SET Active's $1M resort drop (and why location matters)
How to build real community that drives sales (spoiler: you can't fake it)
AI tools that turned 5-hour tasks into 5-minute wins
Why momentum is everything and how to maintain it across drops
Social media secrets and why you should treat each platform like a different family member
Smart hiring practices and what makes employees buy into founder vision
The power of asking for help when you need it most
How transparency and vulnerability create customer loyalty
What's next for Set Active…Four Seasons collabs, gorpcore, and 90s-inspired collections

Chapters:

(Tips: use vague and general language that identifies what the next few minutes will talk about)

00:00 Introducing Lindsey Carter & Set Active

2:20 The Lightning Strike Moment: How Lindsey Discovered Her Entrepreneurial Passion

5:07 The Investor Advice Every Entrepreneur Needs to Hear

7:00 How to Build Momentum Early In Business (+ How to Keep it Going)

10:21 Core Challenges 7 Years into Set Active & How to Overcome Them

14:45 Hitting Rock Bottom In Life/Business–How to Bounce Back from A Down Year

19:47 The $1M Resort Drop Strategy

23:26 New Trends Coming Up: Gorpcore, a Four Seasons collab & more

25:10 Why You Can’t Fake Community & Winning Social Media Strategies

27:09 AI Tools That Set Active Swears By

35:29 The Secret to Consistent Wins: How Set Keeps Momentum Going

Guest: Lindsey Carter

Title: Founder & CEO

Company: SET ACTIVE

Industry: Fashion

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How Kindness and Smart Scaling Built a $92 Million Skin Care Business

Thu, 13 Nov 2025 04:30:00 +0000

Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart.

For more on Beekman 1802 and show notes click here

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How to Run a Successful Kickstarter Campaign (From a $60M Pro)

rachel.reich@shopify.com (Peak Design, Adam Levinter, Shopify, Peter Dering) — Tue, 11 Nov 2025 04:30:00 +0000

Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without venture capital.

For more on Peak Design click here.

In this episode, Peter reveals:

The Kickstarter Strategy: Peak Design uses crowdfunding as a fundamental building block of their brand, not just a sales channel.
The "Omnichannel Sandwich" Approach: For their $13.5M campaign, Peak Design launched in retail stores at full price before fulfilling all Kickstarter orders, despite the backlash, they'd do it again.
Building Without Investors: Kickstarter's upfront payment model solved cashflow challenges and allowed Peak Design to stay completely investor-free while reaching $100M in revenue.
The Origin Story: A four-month motorcycle trip through Southeast Asia sparked the idea for a camera clip. That idea would evolve into an entire ecosystem of gear for photographers and adventurers.
Company Culture & Transparency: The stated purpose of Peak Design is for employees to live happy and meaningful lives, and Peter shares all financial figures with his team.
The Climate Change Project: Peter co-founded the Change Climate Project, creating the most robust climate certification now used by over 300 companies including REI, with Peak Design spending $350,000 annually on carbon mitigation.

Chapters:

00:00 Introducing Peter Dering, Founder of Peak Design

3:13 How Peter Pivoted from Construction Engineering to Being His Own Boss

4:00 Where to Find Life & Business Inspiration

5:27 Peter’s First Invention: How to Bring a Product to Life

6:55 Breaking Down One of the Most Successful Kickstarter Campaigns Ever

8:28 The Steps for Scaling Sales From $700,000-$100M

10:22 The Best (Timeless) Kickstarter Tips

13:40 How Peak Design Hit Their Best Crowdfunding Campaign To Date: $13M

17:00 Peter’s POV On VC Dollars

19:10 Company Culture: The Key to Team Building & Being a Successful, Meaningful Leader

24:20 The Impact of Climate Change & The Creation of The Change Climate Project

28:10 Peak Design’s Lifetime Warranty & How They Maintain High Customer Lifetime Value

30:00 Immersive Community Tactics That Create Value

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How a College Injury Sparked an 8-Figure Shoe Startup

rachel.reich@shopify.com (Haley Pavone, Pashion Footwear, Shopify, Serena Smith) — Thu, 6 Nov 2025 04:30:00 +0000

How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth.

For more on Pashion Footwear and show notes click here

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How Two Friends Built a Multimillion-Dollar Business While Keeping Their Day Jobs

Tue, 4 Nov 2025 04:30:00 +0000

Rachel Hochhauser and Jena Wolfe didn’t quit their jobs to build Piecework Puzzles—and that’s exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel’s grandmother’s garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren’t afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches.

Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.

For more on Piecework Puzzles click here.

In This Episode You’ll Learn:

Why NOT taking investor money gave them complete creative control
The “advice tour” strategy that helped them solve business problems
How they went from puzzles to viral tomato napkins (and why that shouldn’t have worked)
What happened when their manufacturer dropped them during the pandemic
Why working with your best friend can actually be brilliant
Their approach to brand partnerships with everyone from Goop to Better Homes & Gardens

Chapters:

00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All

3:30 How to Find Your Gap In the Market & Stand Out

6:00 Design Philosophy 101: How to Create Products That People Connect With

8:40 The Importance of Creative Freedom & How to Obtain It!

10:45 How to Run a Successful Business with Your BFF

13:50 Starting Cultural Moments: The Origins of The Tomato Craze

16:20 The Product Expansion That Shouldn’t Have Worked (But Did)

20:15 Advice for Overcoming Manufacturing Nightmares

23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles

26:49 Brand Partnerships: From Goop to Broccoli Magazine

29:15 Addressing Dupe Culture…

32:45 Leadership Tips For Building a Lean & Productive Team

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How to Win Black Friday Cyber Monday

Thu, 30 Oct 2025 04:30:00 +0000

Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025.

For more on BFCM and show notes click here.

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How Ridge Used AI to Double Revenue & Surpass $100M Revenue

rachel.reich@shopify.com (Sean Frank, Ridge, Shopify, Adam Levinter) — Tue, 28 Oct 2025 04:30:00 +0000

Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue.

For more on Ridge and show notes click here.

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From Pantry Staple To Premium Brand: Bold Bean Co’s Recipe for 250% Growth

Thu, 23 Oct 2025 04:30:00 +0000

Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.

For more on Bold Bean Co and show notes click here

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How She Pitched Whole Foods & Got a Response in 3 Hours

rachel.reich@shopify.com (Serena Smith, Elavi, Michelle Razavi, Shopify) — Tue, 21 Oct 2025 04:30:00 +0000

One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks.

For more on Elavi and show notes click here.

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MALK’s Path to $100M in Revenue

rachel.reich@shopify.com (Ryan Rouse, MALK, Shopify, Shuang Esther Shan) — Thu, 16 Oct 2025 04:30:00 +0000

MALK’s president scaled the organic plant-based milk brand to $100M in revenue through smart growth strategies and tactics.

For more on MALK and show notes click here.

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Turn a Side Hustle into $100K Revenue

Tue, 14 Oct 2025 04:30:00 +0000

Province of Canada grew from $1,500 to $100K monthly revenue through 5 years of organic growth, daily content, and community building.

For more on Province of Canada and show notes click here.

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The Founder Who Turned Plastic Waste Into a Multimillion Dollar Travel Brand

Thu, 9 Oct 2025 04:30:00 +0000

Solgaard founder Adrian Solgaard shares how crowdfunding, design, and sustainability shaped his global travel brand.

For more on Solgaard and show notes click here

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From College Dropout to $100M Brand Owner : A Founder’s Story

rachel.reich@shopify.com (Dan Demsky, Unbound Merino, Adam Levinter, Shopify) — Tue, 7 Oct 2025 04:30:00 +0000

Building a company with your best friends can be the best way to reach $100M. Learn about sustainable growth through a Meta strategy from Unbound Merino’s CEO, Dan Demsky.

For more on Unbound Merino and show notes click here.

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How Larroudé Scaled From $4,000 to Nine Digit Revenue in Five Years

Thu, 2 Oct 2025 04:30:00 +0000

Launched with $4000 in 2020, footwear brand Larroudé scaled to 550 staff and nine-digit revenue within five years using vertical integration and a direct-to-demand model.

For more on Larroudé and show notes click here

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From $0 Profit to Doubling Revenue: The Business Plan That Changed Everything

Tue, 30 Sep 2025 04:30:00 +0000

Fashion entrepreneur Stephanie Ibbitson shares how writing a solid business plan transformed her struggling handbag brand into a profitable company.

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How To Find Customers When You Can’t Afford Marketing

rachel.reich@shopify.com (Arjun Sofat, Free Soul, Shopify, Shuang Esther Shan) — Thu, 25 Sep 2025 04:30:00 +0000

Learn how Free Soul found its first customers without a marketing budget. From 4 a.m. gym visits to eight-figure growth, learn actionable startup tips ahead.

For more on Free Soul and show notes click here.

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How To Turn Your Biggest Insecurity Into a Million-Dollar Business (Even Without Industry Experience)

rachel.reich@shopify.com (Shopify) — Tue, 23 Sep 2025 04:30:00 +0000

Michelle Shemilt developed Numi undershirts after realizing women lacked sweat-proof undergarments. Learn how to scale a million-dollar fashion brand with no previous experience.

For more on Numi and show notes click here.

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How Stratus Turned a $4000 Bet Into 10,000 Orders Shipped

rachel.reich@shopify.com (Ricky Jones, Stratus, Shuang Esther Shan, Shopify) — Thu, 18 Sep 2025 04:30:00 +0000

Stratus owner Ricky Jones turned a $4000 buy into a thriving ski brand—doubling revenue with passion, niche focus, and authentic community.

For more on Stratus and show notes click here.

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She Took 4 Months Off & GREW Monthly Revenue $10K+

Tue, 16 Sep 2025 04:30:00 +0000

Tique Chandler shares strategies that kept her honey business growing during maternity leave—from email automation to strategic delegation.

For more on Chandler Honey and show notes click here.

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How You Can Build an 8-Figure Influencer Marketing Strategy (That Actually Works)

Thu, 11 Sep 2025 04:30:00 +0000

Kopari’s VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.

For more on Kopari Beauty and show notes click here.

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From Content Creator To Fashion Founder: How Allegra Shaw Built the Perfect White T-Shirt

Tue, 9 Sep 2025 04:30:00 +0000

Allegra Shaw built Uncle Studios into a seven-figure fashion brand through ethical practices, organic growth, and community trust.

For more on Uncle Studios and show notes click here.

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Your #1 Marketing Opportunity Is Sitting Right in Your Warehouse

rachel.reich@shopify.com (Phillip Akhzar, Arka, Shopify) — Thu, 4 Sep 2025 04:30:00 +0000

Discover how packaging is your #1 marketing opportunity with 100% open rates. Learn from Arka’s founder how to turn every shipment into growth.

For more on Arka and show notes click here.

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How Issues Magazine Shop Raised $120K to Prove Print Isn’t Dead

Tue, 2 Sep 2025 04:30:00 +0000

Learn how Nicola Hamilton raised $120,000 for Issues Magazine Shop using alternative funding, dual business plans, and intuition over spreadsheets.

For more on Issues Magazine Shop and show notes click here.

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How D'IYANU Built a Multimillion-Dollar Brand While Staying True to West African Roots

rachel.reich@shopify.com (D’IYANU, Addie Ajayi, Shuang Esther Shan, Shopify) — Thu, 28 Aug 2025 04:30:00 +0000

D’IYANU’s founder built a multimillion-dollar African-inspired fashion brand by bootstrapping, taking bold risks and mastering Facebook ads.

For more on D'IYANU and show notes click here

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How This 19-Year-Old College Student Outsmarted the Entire Grocery Industry

rachel.reich@shopify.com (Divy Ohja, Odd Bunch, Shopify, Adam Levinter) — Tue, 26 Aug 2025 04:30:00 +0000

Odd Bunch founder Divy Ojha scaled from 87 to 100,000+ customers without VC funding by focusing on problem validation, lean operations and retention techniques.

For more on Odd Bunch and show notes click here.

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How Still Here Tailored Its Growth Without Outside Capital

Thu, 21 Aug 2025 04:30:00 +0000

Bootstrapped with $20K, Still Here grew from painted jeans to an eight-figure denim brand through grit, creativity, and discipline.

For more on Still Here and show notes click here

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How to Set Beauty Trends Before They Become Mainstream

rachel.reich@shopify.com (NUDESTIX, Shopify, Taylor Frankel, Shuang Esther Shan) — Tue, 19 Aug 2025 04:30:00 +0000

NUDESTIX Cofounder Taylor Frankel built celebrity partnerships and scaled the beauty empire to 8-figures. Discover the unique equity deals, and authentic content strategy that helps them stay ahead and set the trends.

For more on NUDESTIX and show notes click here.

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The Solo Founder Who Did Everything Herself and Still Beat Beauty Industry Giants

rachel.reich@shopify.com (Carina Chaz, DedCool, Shopify, Shuang Esther Shan) — Thu, 14 Aug 2025 04:30:00 +0000

DedCool founder Carina Chaz built a multimillion-dollar fragrance empire as a solo founder. Learn her strategies for bootstrapping growth alone and understanding when to seek outside investment.

For more on DedCool and show notes click here.

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How to Build Your First Retail Store and Scale to More

rachel.reich@shopify.com (Natalie Westlake, Bluboho, Serena Smith, Shopify) — Tue, 12 Aug 2025 04:30:00 +0000

Bluboho grew from kitchen parties to six retail stores through human connection, customer intimacy, and strategic location planning. Today, it’s one of Canada’s most successful independently owned jewelry companies.

For more on Bluboho and show notes click here.

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How Two Founders Turned Curation Into a Competitive Edge

rachel.reich@shopify.com (Dexter Peart, Byron Peart, Shopify, Serena Smith) — Thu, 7 Aug 2025 04:30:00 +0000

Goodee’s founders built a global home goods marketplace with purpose, curated design, and a 4.5% return rate by helping customers buy better.

For more on Goodee and show notes click here.

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How to Scale Your Business From $4,000 to $1M in Revenue

rachel.reich@shopify.com (Laura Thompson, Three Ships, Shopify, Adam Levinter) — Tue, 5 Aug 2025 04:30:00 +0000

Three Ships grew from $4,000 to $1M revenue in four years. Learn how the founders used retail partnerships, rebranding, and funding tactics to grow a beauty brand in a saturated market.

For more on Three Ships and show notes click here.

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Turning Followers into Retailers: Clubhouse Skin’s Social-First Strategy

rachel.reich@shopify.com (Ben Attwood, Shopify, Shuang Esther Shan) — Thu, 31 Jul 2025 04:30:00 +0000

How Clubhouse Skin disrupted men’s skin care with bold design, clean formulas, and a transparent launch that turned followers into retail partners.

For more on Clubhouse Skin and show notes click here.

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From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing

rachel.reich@shopify.com (Joanna Griffiths, S, Knix, Shopify) — Tue, 29 Jul 2025 04:30:00 +0000

Knix founder Joanna Griffiths revolutionized women’s underwear marketing with real bodies, authentic stories, and customer-first innovation.

For more on Knix and show notes click here.

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Kitchen-to-Global Brand: Lhamour's Journey That Changed Mongolia Forever

rachel.reich@shopify.com (Khulan Davaadorj, Shuang Esther Shan, Shopify) — Thu, 24 Jul 2025 04:30:00 +0000

Khulan Davaadorj turned her battle with eczema into Mongolia’s first organic skin care brand, creating jobs for herders and transforming local communities.

For more on Lhamour and show notes click here.

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Why This Michelin Chef Quit Momofuku & Alinea to Build His Million-Dollar Startup

rachel.reich@shopify.com (Wallace Wong, Spatula Foods, Serena Smith, Shopify) — Tue, 22 Jul 2025 04:30:00 +0000

Wallace Wong built Spatula Foods through strategic networking. Discover how he went from Michelin restaurants to 2M+ followers, and learn his breakthrough mindset.

For more on Spatula Foods and show notes click here.

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Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise

rachel.reich@shopify.com (Buzz Wiggins, John Thorp, Shuang Esther Shan, Aerflo) — Thu, 17 Jul 2025 04:30:00 +0000

How Aerflo disrupted sparkling water with portable design, sustainable refills, and a cofounder duo solving big problems with bold ideas.

For more on Aerflo and show notes click here.

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How To Create A Viral Product And Sell Out Over 30,000 Units

rachel.reich@shopify.com (Jen Yu, Alex Penfold, Jaxon Lane, Shuang Esther Shan) — Tue, 15 Jul 2025 04:30:00 +0000

Jaxon Lane built a men’'s skin care empire through innovation and strategic PR, earning organic celebrity endorsements from Nick Jonas and Niall Horan.

For more on Jaxon Lane and show notes click here.

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What a Near-Bankruptcy Taught These Founders About Growth and Grit

Thu, 10 Jul 2025 04:30:00 +0000

Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.

For more on Otherhalf Studio and show notes click here.

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Too Late to Start? Not for the Founder of This $1 Billion Brand

rachel.reich@shopify.com (Danny Winer, Shuang Esther Shan, HexClad, Shopify) — Tue, 8 Jul 2025 04:30:00 +0000

HexClad CEO Danny Winer shares how he built a $1 billion brand with smart innovation, team culture, and a late-in-life leap into entrepreneurship.

For more on HexClad and show notes click here.

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From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury

rachel.reich@shopify.com (Shuang Esther Shan, Sergio Tache, Shopify, Dossier) — Thu, 3 Jul 2025 04:30:00 +0000

Learn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone.

For more on Dossier and show notes click here.

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Lessons from Copper Cow Coffee’s $10 Million Success

Tue, 1 Jul 2025 04:30:00 +0000

Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain.

For more on Copper Cow Coffee and show notes click here.

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How a Simple Message and Smart Ops Built a $150 Million Brand

Thu, 26 Jun 2025 04:30:00 +0000

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.

For more on Life Is Good and show notes click here.

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Liquid Death’s $1 Billion Anti-marketing Strategy

rachel.reich@shopify.com (Serena Smith, Andy Pearson, Liquid Death, Shopify) — Tue, 24 Jun 2025 04:30:00 +0000

Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.

For more on Liquid Death and show notes click here.

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The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses

rachel.reich@shopify.com (Shuang Esther Shan, Kirsty Godso, Shopify, Made Of) — Thu, 19 Jun 2025 04:30:00 +0000

Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing strategies anyone can apply.

For more on Made Of and show notes click here.

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How Undefined Beauty Grew From Solo Startup to Major Retail Shelves

Tue, 17 Jun 2025 04:30:00 +0000

Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms.

For more on Undefined Beauty and show notes click here.

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How One Brand Made Sephora Create an Entirely New Product Category

Thu, 12 Jun 2025 04:30:00 +0000

Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200.

For more on T3 and show notes click here.

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How To Start A Niche Clothing Brand While Building Community

rachel.reich@shopify.com (Dani Noguera, Grin27, Shuang Esther Shan) — Tue, 10 Jun 2025 04:30:00 +0000

Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision helped him carve out a new lane for his business.

Watch the full video interview on YouTube!

For more on Grin27 and show notes click here.

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From Zero to Category Leader in 15 Months

Thu, 5 Jun 2025 04:30:00 +0000

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

For more on WagWell and show notes click here.

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Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha

rachel.reich@shopify.com (Shuang Esther Shan, Rocky Xu, Rocky's Matcha) — Tue, 3 Jun 2025 04:30:00 +0000

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.

Watch the full video interview on YouTube!

For more on Rocky's Matcha and show notes click here.

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How Guru Became North America’s Leading Organic Energy Drink Brand

Thu, 29 May 2025 04:30:00 +0000

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.

For more on Guru Energy and show notes click here.

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Million-Dollar Marketing Ideas More Businesses Need to Use

rachel.reich@shopify.com (Mary Gui, Benjamin Gottlieb, Shopify) — Tue, 27 May 2025 04:30:00 +0000

Explore how Sock Candy’s unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.

For more on Sock Candy and show notes click here.

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Building an Olive Oil Brand That Farmers Trust and Shoppers Love

Thu, 22 May 2025 04:30:00 +0000

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.

For more info on Citizens of Soil and show notes click here.

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How Uprisers Uses Partnerships to Scale Community Storytelling

Tue, 20 May 2025 04:30:00 +0000

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.

For more on UPRISERS and show notes click here.

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Behind the Seams: Growing a Bridal Fashion Brand Without Investors

rachel.reich@shopify.com (Shuang Esther Shan, Gaby Bayona, Truvelle, Shopify) — Thu, 15 May 2025 04:30:00 +0000

Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.

For more on Truvelle and show notes click here.

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How to Raise $1 Million Before Your Final Product Even Exists

rachel.reich@shopify.com (Benjamin Gottlieb, Evan Quinn, Hiyo, Shopify) — Tue, 13 May 2025 04:30:00 +0000

Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.

Watch the video interview on YouTube here.

For more on Hiyo and show notes click here.

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What Founders Can Learn From Togethxr’s Bet on an Underserved Market

rachel.reich@shopify.com (Jessica Robertson, Togethxr, Shuang Esther Shan) — Thu, 8 May 2025 04:30:00 +0000

Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact.

For more on Togethxr and show notes click here.

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Use Strategic Debt to Grow an 8-Figure Company

rachel.reich@shopify.com (Shuang Esther Shan, Max Kislevitz, Bala, Shopify) — Tue, 6 May 2025 04:30:00 +0000

Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.

Watch the video interview on YouTube here!

For more on Bala and show notes click here.

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How to Create and Scale Personalized Shopping Experiences

rachel.reich@shopify.com (Shuang Esther Shan, Ty Hiss, Fresh Sends, Shopify) — Thu, 1 May 2025 04:30:00 +0000

Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.

For more on Fresh Sends and show notes click here.

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Building a $100 Million Brand, One Bridesmaid Dress at a Time

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 29 Apr 2025 11:51:56 +0000

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business.

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The Ethical Sourcing Guide Every Founder Needs

Thu, 24 Apr 2025 04:30:00 +0000

Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market.

For more on Their Jewelry and show notes click here.

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Lessons From the Manager Behind YouTube’s Biggest Creators

Tue, 22 Apr 2025 04:30:00 +0000

One Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership.

Watch Zack's full interview on YouTube here.

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Tips to Reach Profitability Faster

rachel.reich@shopify.com (Will Nitze, Shuang Esther Shan, Shopify) — Thu, 17 Apr 2025 04:30:00 +0000

IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.

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How a DIYer Created a Global Candle Brand

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Tue, 15 Apr 2025 04:30:00 +0000

P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.

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Experience Explosive Growth Through SEO

Thu, 10 Apr 2025 04:30:00 +0000

Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.

For more on Zero Waste Store and show notes click here.

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Why Every Sephora Store Wants Tower 28 Beauty Products

rachel.reich@shopify.com (Shuang Esther Shan, Amy Liu, Tower 28 Beauty, Shopify) — Tue, 8 Apr 2025 04:30:00 +0000

Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success.

Watch Amy's video interview here.

For more on Tower 28 and show notes click here.

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The Art of Curating Products and Building Community as a Retailer

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 3 Apr 2025 04:30:00 +0000

Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers. Here's some of her tips for other small retailers.

For more about Salt & Sundry: https://www.shopify.com/blog/salt-and-sundry-retail

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Subscribe and watch Shopify Masters on YouTube!

Inside True Classic’s Billion-Dollar Content Marketing Playbook

Tue, 1 Apr 2025 04:30:00 +0000

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.

Watch on Shopify Masters's YouTube channel here.

For more on True Classic and show notes, click here.

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The Recipe for Launching Your Second Product

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Thu, 27 Mar 2025 04:30:00 +0000

Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.

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Inside the Merch Model That Reduces Waste and Increases Sales

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 25 Mar 2025 04:30:00 +0000

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands.

For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandise

To see more video interviews, subscribe to the Shopify Masters Youtube channel.

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Everything You Need to Know About Building Supply Chains

Thu, 20 Mar 2025 04:30:00 +0000

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.

For more on Diaspora Co. and show notes click here.

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Maximize Your Margins as an Ecommerce Founder

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 18 Mar 2025 04:30:00 +0000

Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping.

For more about Andrew Faris: https://www.shopify.com/blog/andrew-faris-pnl

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Break Into an Established Market With These Retail Strategies

Thu, 13 Mar 2025 04:30:00 +0000

Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.

For more on Original Duckhead and show notes click here.

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Creating Media Moments with A PR Expert

rachel.reich@shopify.com (Shopify, Adam Levinter) — Tue, 11 Mar 2025 04:30:00 +0000

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

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Creative Strategies to Fundraise Without Sacrificing Ownership

Thu, 6 Mar 2025 04:30:00 +0000

Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business.

For more on Sani and show notes click here.

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The Business Pivot That Led to More Customers and Happier Suppliers

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 4 Mar 2025 04:30:00 +0000

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers.

For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationships

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How to Scale Quickly Without Funding

rachel.reich@shopify.com (Mike Xhaxho, Shuang Esther Shan) — Thu, 27 Feb 2025 04:30:00 +0000

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.

For more on Waterboy and show notes click here.

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When a Passion for Plants Grows Into a Business

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 25 Feb 2025 04:30:00 +0000

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses.

For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-business

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The Key to Balancing Profitability & Sustainability

Thu, 20 Feb 2025 04:30:00 +0000

A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun.

For more on My Skin Feels and show notes click here.

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The Future of DTC: Funding Strategies and Using AI

rachel.reich@shopify.com (Shuang Esther Shan, Shopify, Matthew Scanlon) — Tue, 18 Feb 2025 04:30:00 +0000

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI.

For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financing

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Want to Patent Your Product?

Thu, 13 Feb 2025 04:30:00 +0000

Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention.

For more on Kindred Label and show notes click here.

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How To Dominate Affiliate Marketing

rachel.reich@shopify.com (Shopify) — Tue, 11 Feb 2025 04:30:00 +0000

Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing.

For more on Reverie and show notes click here.

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Building a Multimillion-Dollar Brand on Family Values: The Story of First Day

rachel.reich@shopify.com (Shuang Esther Shan, Shopify, Alice Li) — Thu, 6 Feb 2025 04:30:00 +0000

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.

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How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence

Tue, 4 Feb 2025 04:30:00 +0000

From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000.

For more on Fur and show notes click here.

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Going from Creating Content to Making Products

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 30 Jan 2025 04:30:00 +0000

Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage.

To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytelling

For video interviews with founders, subscribe to the Shopify Masters YouTube channel.

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Transforming Ancient Beauty Rituals into Modern Success

Tue, 28 Jan 2025 04:30:00 +0000

From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges.

For more on Sugardoh and show notes click here.

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Growing a Hobby Into a Business

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Thu, 23 Jan 2025 04:30:00 +0000

Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London.

To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scaling-hobby

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Soft-launch Strategies That Lead to Immediate Sellouts

rachel.reich@shopify.com (Shuang Esther Shan, Claudia Snoh, Kloo, Shopify) — Tue, 21 Jan 2025 04:30:00 +0000

Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections.

For more on Kloo and show notes click here.

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How Private Equity Approaches Ecommerce

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 16 Jan 2025 04:30:00 +0000

Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets.

To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equity

For video interviews, subscribe to the Shopify Masters YouTube channel.

Subscribe and watch Shopify Masters on YouTube!

Go Viral While Spending Zero Dollars on Ads

Tue, 14 Jan 2025 04:30:00 +0000

Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing.

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How Many Product Iterations Do You Need to Launch?

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 9 Jan 2025 04:30:00 +0000

Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch.

To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-design

Subscribe to the Shopify Masters YouTube channel for video interviews.

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The Slow Burn Strategy to Massive Retail Success

Tue, 7 Jan 2025 04:30:00 +0000

Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.

For more on Stoked Oats and show notes click here.

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Brand Building with an Indigenous Designer

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 2 Jan 2025 04:30:00 +0000

Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more.

For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativity

Watch the video of this interview on the Shopify Masters YouTube channel.

Subscribe and watch Shopify Masters on YouTube!

How to Sell Premium Products at Scale

Tue, 31 Dec 2024 04:30:00 +0000

Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce.

For more on Island Creek Oysters and show notes click here.

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The Secret to Monetizing as an Artist

Thu, 26 Dec 2024 04:30:00 +0000

Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand.

Watch the full video interview on YouTube here.

For more on Snotty Nose Rez Kids and show notes click here.

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These Founders Started a Global Business with Just $4k

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 24 Dec 2024 04:30:00 +0000

Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California.

For more about Aloha Collection and show notes: https://www.shopify.com/blog/aloha-collection-resourceful

Subscribe to the Shopify Masters YouTube channel for more interviews.

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The Secret to Native Artist Success: It's Not What You Think

Thu, 19 Dec 2024 04:30:00 +0000

Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.

Watch the full video interview on YouTube here.

For more on Eighth Generation and show notes click here.

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How the StockX Co-Founder Builds Hype for New Products

rachel.reich@shopify.com (Adam Levinter, Shopify) — Tue, 17 Dec 2024 04:30:00 +0000

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.

To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype

To watch in-person interviews, subscribe to the Shopify Masters YouTube channel.

Subscribe and watch Shopify Masters on YouTube!

This Founder's Mission Is to Empower Indigenous Youth

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 12 Dec 2024 04:30:00 +0000

Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists.

Watch the video interview with Amy on the Shopify Masters YouTube channel.

Subscribe and watch Shopify Masters on YouTube!

Build Native, A Shopify Miniseries

rachel.reich@shopify.com (Shopify) — Tue, 10 Dec 2024 04:30:00 +0000

In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift one’s community, and gain recognition from international media outlets.

Tune in Thursdays on our YouTube channel or your favorite podcast platform to discover how these trailblazers are realizing their dreams and empowering their communities. Entrepreneurship is for everyone—join us and be inspired by their incredible journeys!

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Shopify CEO Tobi Lütke Shares His Secrets to Entrepreneurial Success

rachel.reich@shopify.com (Shopify) — Thu, 5 Dec 2024 04:30:00 +0000

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card payments.

Inspired by these challenges, Tobi decided to make starting a business easier for everyone. In this intimate interview, he sits down with Shopify Masters to reflect on the past 20 years of entrepreneurship and shares what it takes for new founders to succeed in today's market.

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Differentiation Strategies Every Founder Needs to Hear

rachel.reich@shopify.com (Babba Rivera, Ceremonia, Shopify, Shuang Esther Shan) — Tue, 3 Dec 2024 04:30:00 +0000

Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.

For more on Ceremonia and show notes click here.

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How This Sports Company Found a Competitive Advantage

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 28 Nov 2024 04:30:00 +0000

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.

To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleball

Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Subscribe and watch Shopify Masters on YouTube!

How to Turn Passion Into Profit

Tue, 26 Nov 2024 04:30:00 +0000

From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship.

For more on Little Sesame and show notes click here.

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The Inspiring Story Behind a Business to Help the Homeless

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 21 Nov 2024 04:30:00 +0000

Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.

Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0

Subscribe to the Shopify Masters YouTube channel for more video interviews: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

For more on Sackcloth & Ashes and for show notes: https://www.shopify.com/blog/sackcloth-and-ashes-social-impact

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Why Hiding Your Company’s Mistakes Could Be Costing You Sales

rachel.reich@shopify.com (Shuang Esther Shan, Michelle Razavi, Shopify, Elavi) — Tue, 19 Nov 2024 04:30:00 +0000

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.

For more on Elavi and show notes click here.

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How to Build Community Through Events

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 14 Nov 2024 04:30:00 +0000

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.

Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg

Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Learn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events

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This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.

rachel.reich@shopify.com (Shopify, Adam Levinter) — Tue, 12 Nov 2024 04:30:00 +0000

Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.

For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerce

Subscribe to the Shopify Masters YouTube channel for video interviews.

Subscribe and watch Shopify Masters on YouTube!

How To Go Viral on TikTok And Build A Successful Business

Thu, 7 Nov 2024 04:30:00 +0000

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.

Watch the full video interview on YouTube HERE.

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The Feedback That Made This Brand Olympic Material

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 5 Nov 2024 04:30:00 +0000

Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the Olympics.

To learn more about Left on Friday and for show notes: https://www.shopify.com/blog/left-on-friday-feedback

Subscribe to the Shopify Masters YouTube channel for video episodes.

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How "The DTC Guy" Makes Marketing Simple

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 31 Oct 2024 04:30:00 +0000

Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

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Building a Statement Brand in a Saturated Market

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 29 Oct 2024 04:30:00 +0000

Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.

To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-design

Subscribe to Shopify Masters on YouTube for video interviews.

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Grow Your Family Business Into a Global Luxury Brand

rachel.reich@shopify.com (Jonathan Grahm, Shopify, Shuang Esther Shan) — Thu, 24 Oct 2024 04:30:00 +0000

Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.

Click here to watch the video episode on YouTube.

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How To Set Trends and Build Brand Loyalty With NUDESTIX

rachel.reich@shopify.com (Shuang Esther Shan, Taylor Frankel, Shopify) — Tue, 22 Oct 2024 04:30:00 +0000

NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully.

For more on NUDESTIX and show notes click here.

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How to Create New Product and Sell Out During Launch

rachel.reich@shopify.com (Shopify) — Thu, 17 Oct 2024 04:30:00 +0000

People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.

Watch the full video episode on YouTube.

For more on Ghost Town Oats and show notes click here.

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The Business Owners with Big L.A. Dreams, A Shopify Miniseries

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Wed, 16 Oct 2024 04:30:00 +0000

Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:

Michael Washington, Usal Project
Jonathan Grahm, Compartes Chocolatier
Michelle Johnson and Ezra Baker, Ghost Town Oats

Subscribe to Shopify Masters on YouTube to watch these in-person video interviews. New episodes on Thursdays.

Subscribe and watch Shopify Masters on YouTube!

The Key to Finding Your Next Customer

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 15 Oct 2024 04:30:00 +0000

Moment, a camera gear company, is 10 years old. Founder Marc Barros shares why connecting at the heart level is key to finding the next customer, and how he used this principle to expand Moment into a marketplace for creatives. Moment now sells everything from lenses and bags to digital courses and photography presets.

To learn more about Moment, read the blog post: https://www.shopify.com/blog/moment-customer-acquisition

Subscribe to Shopify Masters on YouTube for video interviews.

Subscribe and watch Shopify Masters on YouTube!

How To Use Social Media To Create A Viral Brand

Thu, 10 Oct 2024 04:30:00 +0000

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing machine.

Watch the video episode on YouTube.

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The Best Strategies for Evolving Your Branding

rachel.reich@shopify.com (Chomps, Shuang Esther Shan, Shopify) — Tue, 8 Oct 2024 04:30:00 +0000

Peter Maldonado and Rashid Ali launched Chomps to fill a need of their own. Six years later, they developed an analytics and feedback strategy that allowed them to earn $20 million in revenue the first year they quit their day jobs.

For more on Chomps and show notes click here.

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The Brand That Makes Running Look Cool

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 3 Oct 2024 04:30:00 +0000

Founders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York City. They also discuss the importance of customer feedback and event marketing.

To learn more about Bandit Running: https://www.shopify.com/blog/bandit-community

And you can watch this episode on YouTube. Subscribe to Shopify Masters on YouTube.

Subscribe and watch Shopify Masters on YouTube!

Want to Break Into Corporate Gifting? Here's How

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 1 Oct 2024 04:30:00 +0000

Corporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, which helps clients source gifts and build Shopify stores for their branded merchandise.

Subscribe to Shopify Masters on YouTube for more interviews.

Subscribe and watch Shopify Masters on YouTube!

How To Grow a Small Business Into a Multimillion Dollar Brand

rachel.reich@shopify.com (Shuang Esther Shan, Adam Davis, Shopify) — Thu, 26 Sep 2024 04:30:00 +0000

Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and international expansion, the bakery has managed to retain its charming, small-bakery feel while welcoming new fans.

In this episode, we dive into Magnolia Bakery's growth strategies with Adam Davis, the former Senior Marketing Manager. Learn how the bakery has launched new sales channels, optimized its online shopping experience, and mastered the art of customer retention and brand loyalty. Don't miss out on these secret recipes for marketing success.

Watch the full video on YouTube.

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Marketing Strategies Every Entrepreneur Can Use

rachel.reich@shopify.com (OSEA Malibu, Melissa Palmer, Shuang Esther Shan) — Tue, 24 Sep 2024 04:30:00 +0000

OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades.

For more on OSEA Malibu and show notes click here.

Check out Shopify Masters on YouTube.

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How To Start a Clothing Brand from Scratch

rachel.reich@shopify.com (Benjamin Gottlieb, Ariane Goldman, Hatch Collective) — Thu, 19 Sep 2024 04:30:00 +0000

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent company across multiple product categories including the brands Motherhood Maternity, A Pea In The Pod and Destination Maternity. She shares how to build a fashion brand and use in-person to build an empire for parents everywhere.

Tune in to the full video episode here.

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Go One More: The Mindset Behind Building a Multimillion Dollar Business

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Tue, 17 Sep 2024 04:30:00 +0000

Nick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a military loan while still in college to dedicating his free time to building Bare Performance Nutrition, Nick's journey is a testament to resilience and commitment.

For more stories on how failures can actually be a good thing for your business, check out this article: https://utm.io/uhttr

You can also find us on YouTube and watch some of our favorite in-person interviews here: https://www.youtube.com/@shopifymasters/

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How This Artist Made Millions Making Dinnerware for Restaurants

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 12 Sep 2024 04:30:00 +0000

Jono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality and manufacturing business. Jono Pandolfi has made plates and bowls for reputable establishments, including eateries at MOMA, the Four Seasons Hotel, the NOMAD hotel, and more. You’ve also seen his dinnerware on the hit Hulu show, The Bear.

Watch the video of this interview on the Shopify Masters YouTube channel.

To learn more about Jono Pandolfi and for show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker

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How These Founders Got Noticed by Oprah's Team

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 10 Sep 2024 04:30:00 +0000

Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale relationships, and get named to Oprah's Favorite Things 2023 list.

Subscribe to the Shopify Masters YouTube channel to watch video interviews with some of these fascinating merchants.

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Building a Profitable Clothing Brand on Shopify

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 5 Sep 2024 04:30:00 +0000

Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a label that’s on Shopify.

Drexler and CEO Roxanne Stahl O’Hara also talk about their organic growth and creator collaboration secrets.

This episode originally aired in 2023.

Watch the video of this interview on the Shopify Masters YouTube channel

For more on Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

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How Two Teen Founders Leveraged Mentorship to Disrupt the Beauty Industry

Tue, 3 Sep 2024 04:30:00 +0000

Teen founders Sadie and Abby Bowler launched into over 500 Target stores with their personal care brand SadieB. Learn about their approach to leveraging mentorship and networking.

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The Lost Art of Sourcing Locally

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 29 Aug 2024 04:30:00 +0000

Founder Caroline Weaver turned her passion and knowledge of small businesses in New York City into an online guide called Locavore Guide. She also opened a variety store to feature some of the cool products made in and around the city.

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How to Shift Consumer Preferences Quickly and Effectively

Tue, 27 Aug 2024 04:30:00 +0000

SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements.

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Why Spending 5 Cents More on Your Product Is Worth It

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 22 Aug 2024 04:30:00 +0000

Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business, LaDove. She shares why customers will notice (and keep coming back) for high-quality products.

To learn more about The Cleanest Lab and for show notes: https://www.shopify.com/blog/the-cleanest-lab-manufacturing

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Pre-launch Tips to Help You Reach Millions

Tue, 20 Aug 2024 04:30:00 +0000

Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep.

For more on SURI and show notes click here.

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A Serial Entrepreneur's Failures Led to YouTube Success

rachel.reich@shopify.com (benjamin gottlieb, Shopify) — Thu, 15 Aug 2024 04:30:00 +0000

Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all led to his current venture, a YouTube channel focused on plant-based cooking called Yeung Man Cooking. Here's how he has redefined failure to become a successful serial entrepreneur.

For more about Yeung Man Cooking: https://www.shopify.com/blog/wil-yeung

Read the full feature on embracing failure here: https://www.shopify.com/news/embracing-failure

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How to Implement a Limited Drop Model Without Losing Money

rachel.reich@shopify.com (Shuang Esther Shan, Erika Geraertz, Shopify) — Tue, 13 Aug 2024 04:30:00 +0000

Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously.

The Secret to Remaining Consistently Profitable

rachel.reich@shopify.com (Shuang Esther Shan, Shopify, Danny Buck) — Thu, 8 Aug 2024 04:30:00 +0000

Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable.

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A Group Chat Inspired a Multimillion-Dollar Brand

rachel.reich@shopify.com (Shopify) — Tue, 6 Aug 2024 04:30:00 +0000

"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term.

To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community

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Personal Branding Strategies Every Entrepreneur Needs

rachel.reich@shopify.com (Shuang Esther Shan, Shopify, Alexa Curtis) — Thu, 1 Aug 2024 04:30:00 +0000

Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content.

Read more about Alexa Curtis and show notes here.

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How a First-time Founder Overcame Launch Challenges

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Tue, 30 Jul 2024 04:30:00 +0000

David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions.

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How to Go From Idea to Product, Smoothly

rachel.reich@shopify.com (Zachary Quinn, Oceanfoam, Shuang Esther Shan, Shopify) — Thu, 25 Jul 2024 04:30:00 +0000

Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae.

To read more about Oceanfoam and show notes click here.

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Getting Creative with Marketing a Lifestyle — Not the Product

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 23 Jul 2024 04:30:00 +0000

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

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How to Start Optimizing Your Company’s Revenue Growth

rachel.reich@shopify.com (Shuang Esther Shan, Shizu Okusa, Shopify) — Thu, 18 Jul 2024 04:30:00 +0000

Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies.

To hear more on Apothékary and read show notes click here.

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How De La Calle’s Rebrand Aims to Capture New Customers

rachel.reich@shopify.com (Shopify) — Tue, 16 Jul 2024 04:30:00 +0000

Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand.

For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding

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Iteration Is The Secret Ingredient for This Beverage Company

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 11 Jul 2024 04:30:00 +0000

Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs.

To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration

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Marketing Strategies Proven to Drive Results

rachel.reich@shopify.com (Ami Colé, Shopify, Adam Levinter, Diarrha N'Diaye) — Tue, 9 Jul 2024 04:30:00 +0000

Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands.

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The Best Financial Advice From Our Guests

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 4 Jul 2024 04:30:00 +0000

In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell.

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A Guide to Creating Scalable Business Models

rachel.reich@shopify.com (Razvan Romanescu, Adam Levinter, Shopify) — Tue, 2 Jul 2024 04:30:00 +0000

Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potential to scale.

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Making Connections in Business—Even if You Don’t Start With Any

Thu, 27 Jun 2024 04:30:00 +0000

Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success.

For more on Art of Tea and show notes click here.

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Strategies for Finding Product Market Fit

Tue, 25 Jun 2024 04:30:00 +0000

Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others.

For more on Bill Bachand and show notes click here.

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Key Networking Skills Every Entrepreneur Needs

rachel.reich@shopify.com (Etienne Ortega, Shuang Esther Shan, Shopify) — Thu, 20 Jun 2024 04:30:00 +0000

Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand.

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How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity

Tue, 18 Jun 2024 04:30:00 +0000

Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity.

For more on Eastside Golf and show notes click here.

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How This Popular Gardening Blog Blossomed Into an Empire

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 13 Jun 2024 04:30:00 +0000

Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation.

For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerce

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Proven Ways to Improve Customer Retention and Boost Loyalty

rachel.reich@shopify.com (Katherine Oyer, Shuang Esther Shan, Shopify) — Tue, 11 Jun 2024 04:30:00 +0000

Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience.

For more on Francis Henri and show notes click here.

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Reach Customers, Spend Less With These Expert Tips

Thu, 6 Jun 2024 04:30:00 +0000

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals?

Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.

For more on Eric, Andrius, and show notes click here.

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How to Craft Your Pitch to Attract Big Investors

rachel.reich@shopify.com (Shuang Esther Shan, Elly Truesdell, Shopify) — Tue, 4 Jun 2024 04:30:00 +0000

Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch.

For more on Made by Nacho and show notes click here.

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This Founder’s Shower Idea Became a Viral Sensation

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 30 May 2024 04:30:00 +0000

Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok.

To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-ecommerce-framework

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The Product Launch Strategy That Earned Glamnetic Millions

rachel.reich@shopify.com (Shuang Esther Shan, Ann McFarran, Shopify) — Tue, 28 May 2024 04:30:00 +0000

Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business.

For more on Glamnetic and show notes click here.

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Road to Retail: Connecting the Dots

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 23 May 2024 04:30:00 +0000

During the last few hours of opening day, the Cozey team reflects on how far they've come.

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A Consumer Product That Helps Fund Humanitarian Projects

rachel.reich@shopify.com (Shopify) — Tue, 21 May 2024 04:30:00 +0000

The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water.

To learn more about LifeStraw and show notes: https://www.shopify.com/blog/lifestraw-impact

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Road to Retail: Leap of Faith

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 16 May 2024 04:30:00 +0000

It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail.

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Money Tips Every Entrepreneur Needs

rachel.reich@shopify.com (Tori Dunlap, Shopify, Shuang Esther Shan) — Tue, 14 May 2024 04:30:00 +0000

Tori Dunlap is a long time entrepreneur and money expert. She founded the brand Her First 100K to share her financial management and literacy advice to help entrepreneurs succeed.

For more on Tori Dunlap and show notes click here.

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Road to Retail: Failures and the Moments that Define Us

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 9 May 2024 04:30:00 +0000

In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail.

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Tools for Collecting Market Research & Community Feedback

rachel.reich@shopify.com (Nadya Okamoto, August, Shuang Esther Shan, Shopify) — Tue, 7 May 2024 04:30:00 +0000

Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love.

For more on August or show notes click here.

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Road to Retail, A Shopify Miniseries

rachel.reich@shopify.com (Shopify) — Thu, 2 May 2024 04:30:00 +0000

Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.

Join host Benjamin Gottlieb each week for new episodes of Road to Retail.

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The Content Strategy You Need To Reach Millions of Engagements

rachel.reich@shopify.com (Timm Chiusano, Adam Levinter) — Tue, 30 Apr 2024 04:30:00 +0000

Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy.

For more on Timm Chiusano and show notes click here.

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Unlock Brand Growth With a Community Event Strategy

rachel.reich@shopify.com (Shuang Esther Shan, Niall Horgan, Gym+Coffee) — Thu, 25 Apr 2024 04:30:00 +0000

Vote for Shopify Masters at the 2024 Shorty Awards: click here

Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

For more on Gym+Coffee and show notes click here.

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The PR Playbook from DTC Companies' Favorite Agency

rachel.reich@shopify.com (Shopify, Adam Levinter, Lauren Kleinman) — Tue, 23 Apr 2024 04:30:00 +0000

Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more.

For more about Lauren and show notes: https://www.shopify.com/blog/lauren-kleinman-pr

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What It Takes To Build Community on Social Media in 2024

rachel.reich@shopify.com (Liah Yoo, Shuang Esther Shan, Shopify) — Thu, 18 Apr 2024 04:30:00 +0000

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

For more on KraveBeauty and show notes click here.

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Inside This Furniture Brand’s Unique Approach to Sustainability

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 16 Apr 2024 04:30:00 +0000

Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products.

To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability

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Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism

rachel.reich@shopify.com (Shuang Esther Shan, Katherine Heigl) — Thu, 11 Apr 2024 04:30:00 +0000

Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back.

For more on New Lane Road and show notes click here.

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This Legacy Brand’s Next 100 Years is Inspired by Its Past

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 9 Apr 2024 04:30:00 +0000

It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process.

https://www.shopify.com/blog/belstaff-building-after-100

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Tools To Make Running Your Business Easier

rachel.reich@shopify.com (Shuang Esther Shan, Raven Gibson) — Thu, 4 Apr 2024 04:30:00 +0000

Raven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers.

For more on Legendary Rootz and show notes click here.

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Tackling Founder Impostor Syndrome with Brightland's CEO

rachel.reich@shopify.com (Shopify, Meghan Coyle) — Tue, 2 Apr 2024 04:30:00 +0000

Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder impostor syndrome. Now, Brightland is a fan-favorite olive oil, honey and vinegar brand that has set the standard for what pantry staples should look and taste like.

To learn more about Brightland and show notes: https://www.shopify.com/blog/brightland-olive-oil

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How To Start a Business With No Money

rachel.reich@shopify.com (Shuang Esther Shan, Vicky Pashce, Dapper Boi) — Thu, 28 Mar 2024 04:30:00 +0000

Vicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running.

For more into on Dapper Boi and show notes click here.

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The Design Principles That Helped This Brand Grow—And Save Lives

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 26 Mar 2024 04:30:00 +0000

After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer.

For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety

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The Blueprint for a Winning YouTube Strategy

rachel.reich@shopify.com (Shuang Esther Shan, Mimi Ikonn) — Thu, 21 Mar 2024 04:30:00 +0000

Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.

For more on Mimi Ikonn and show notes click here

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Inside This Black-Owned Bookstore’s Massive Organic Growth

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Tue, 19 Mar 2024 04:30:00 +0000

Jazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business.

To learn more about Reparations Club and show notes: https://www.shopify.com/blog/reparations-club-space

The clip of President Barack Obama in this episode is from Crown Publishing Group.

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The Key To Building a Business on Social Media

rachel.reich@shopify.com (Kheris Rogers, Shuang Esther Shan) — Thu, 14 Mar 2024 04:30:00 +0000

Discover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.

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A Latin American Game's Remarkable Journey to US Target Stores

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 12 Mar 2024 04:30:00 +0000

It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career.

To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career

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How to Monetize Your Hobby

rachel.reich@shopify.com (Shuang Esther Shan, South Van Der Lee) — Thu, 7 Mar 2024 04:30:00 +0000

South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts.

For more on GOGO Sweaters and show notes click here

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What This Mobile Business Owner Learned in Her First Year

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Tue, 5 Mar 2024 04:30:00 +0000

Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels.

For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business

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This Entrepreneur Mindset Will Make You Millions

rachel.reich@shopify.com (Adam Levinter, Arlan Hamilton, Shopify) — Thu, 29 Feb 2024 04:30:00 +0000

Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment.

To read more about Arlan Hamilton and show notes click here

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A Brewery’s Unexpected Move into Non-Alcoholic Seltzers

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 27 Feb 2024 04:30:00 +0000

Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.

To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion

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Fishwife's Guide To Planning a Successful Business Launch

rachel.reich@shopify.com (Shuang Esther Shan, Becca Millstein) — Thu, 22 Feb 2024 04:30:00 +0000

Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget.

To read more about Fishwife and show notes click here

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Sell to the B2B Clients of Your Dreams

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 20 Feb 2024 04:30:00 +0000

Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.

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Leave Your 9-to-5 Behind and Transition Into Entrepreneurship

rachel.reich@shopify.com (Shuang Esther Shan, Shanae Jones) — Thu, 15 Feb 2024 04:30:00 +0000

Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job.

To read more about Flyest or show notes click here

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How to Use Collabs to Make Timeless Designs

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 13 Feb 2024 04:30:00 +0000

In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U.K.

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What You Need To Create a Viral Marketing Campaign

rachel.reich@shopify.com (Shuang Esther Shan, Kat Kavner) — Thu, 8 Feb 2024 04:30:00 +0000

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.

For more on Heyday Canning and show notes click here.

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The Secret to Customer Retention From A Multimillion Dollar Company

rachel.reich@shopify.com (Shuang Esther Shan, Crystal Landsem) — Tue, 6 Feb 2024 04:30:00 +0000

Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips.

For more on Lulus and show notes click here

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How to Launch a Business in a Weekend

rachel.reich@shopify.com (Shopify, Michelle Bali) — Thu, 1 Feb 2024 04:30:00 +0000

Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours."

He spoke with Michelle Bali for this special "Learn with Shopify" episode of Shopify Masters.

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Influencer Marketing: Your Guide To Getting Real Results

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 30 Jan 2024 04:30:00 +0000

Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy.

For more on The Honey Pot and show notes click here

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This CEO’s Secrets to Scaling Your Business to 9 Figures

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 25 Jan 2024 04:30:00 +0000

CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally.

To learn more about Ridge and show notes: https://www.shopify.com/blog/ridge-growth

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How a New CEO Helped This Protein Brand Turn a Profit

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 23 Jan 2024 04:30:00 +0000

Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years.

To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability

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How To Build a Loyal Community on Instagram

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 18 Jan 2024 04:30:00 +0000

Ali Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks.

For more on Explorer Knits + Fibers and show notes click here

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Why a Retail-First Approach Worked for this Booze-Free Brand

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Tue, 16 Jan 2024 04:30:00 +0000

Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of non-alcoholic wines, beers, and spirits.

For more on Spirited Away and show notes: https://www.shopify.com/blog/spirited-away-retail

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The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 11 Jan 2024 04:30:00 +0000

Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their business this year, whether that's managing their time better, investing in themselves, or building their network.

Subscribe and watch Shopify Masters on YouTube!

How Friendly Branding Set Graza Olive Oil Apart

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 9 Jan 2024 04:30:00 +0000

Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil.

For more on Graza and show notes: https://www.shopify.com/blog/graza-branding

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Bootstrap Your Way to a Multimillion-Dollar Business

rachel.reich@shopify.com (Lindsay McCormick, Shuang Esther Shan) — Thu, 4 Jan 2024 15:39:24 +0000

Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work.

For more on Bite and show notes click here

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The Best Apps and Tools for Your Business in 2024

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 2 Jan 2024 04:30:00 +0000

Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her business.

For more on Que and show notes: https://bit.ly/48uMuLi

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Best of 2023: Top Advice from Business Experts

rachel.reich@shopify.com (Shopify, Meghan Coyle) — Thu, 28 Dec 2023 04:30:00 +0000

Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghighi, the Bank of Canada’s director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of Entrepreneur magazine.

For more on these experts and for show notes: https://www.shopify.com/blog/2023-experts-advice

Subscribe and watch Shopify Masters on YouTube!

Best of 2023: 5 Stories to Inspire Your Big Leap

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 26 Dec 2023 04:30:00 +0000

If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo, Heidi Zak of ThirdLove and Daniel Lamarre of Cirque du Soleil.

For more on these companies and show notes: https://www.shopify.com/blog/2023-inspirational-stories

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Creative Marketing Strategies That Actually Work

rachel.reich@shopify.com (Shuang Esther Shan, Jordan Nathan) — Thu, 21 Dec 2023 04:30:00 +0000

Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date.

For more on Caraway and show notes: https://bit.ly/3TxIRQM

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Make a Smooth Transition to Entrepreneurship

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 19 Dec 2023 04:30:00 +0000

Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch.

For more on Wild Rye and show notes: https://bit.ly/4aoMTAV

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Give Back and Make Money (Yes, You Can Do Both)

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 14 Dec 2023 04:30:00 +0000

Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully.

For more on Bombas and show notes: https://bit.ly/3Tmj6Tc

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How This Online Store Took a Page From Magazines

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 12 Dec 2023 04:30:00 +0000

Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers.

To learn more about Weston Table and show notes: https://www.shopify.com/blog/weston-table-entertainment

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How Momofuku Bottled Its Restaurant Experience

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 7 Dec 2023 04:30:00 +0000

Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success.

For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg

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How an 85-Year-Old Company Expanded into DTC

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 5 Dec 2023 04:30:00 +0000

STARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business.

Subscribe and watch Shopify Masters on YouTube!

How a Button-Down Shirt Attracted a Cult Following

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 30 Nov 2023 04:30:00 +0000

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.

To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

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How to Turn Your Dreams Into a Profitable Business

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 28 Nov 2023 04:30:00 +0000

Kimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label.

For more on Selkie and show notes: https://bit.ly/3GqV3uB

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The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 23 Nov 2023 04:30:00 +0000

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers.

For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi

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Why Going DTC Isn’t as Simple as Putting Your Inventory Online

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 21 Nov 2023 04:30:00 +0000

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.

To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc

Subscribe and watch Shopify Masters on YouTube!

Shaun White’s Journey From Olympian to Entrepreneur

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 16 Nov 2023 04:30:00 +0000

In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business.

For more on WHITESPACE and show notes: https://bit.ly/40EbQnm

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The Playbook for Creative Branding

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 14 Nov 2023 04:30:00 +0000

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market.

For more on OffLimits and show notes: https://bit.ly/3MHCA0m

Download our FREE branding template to help you build a memorable brand that customers will love: https://bit.ly/44nXGIv

Subscribe and watch Shopify Masters on YouTube!

How To Go From Maker to 7-Figure Business Owner

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 9 Nov 2023 04:30:00 +0000

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants.

Jono and his brother, Nick, run a thriving seven-figure business, Jono Pandolfi Designs, employing more than 20 artists, while maintaining high standards for handmade ceramics.

To learn more about Jono Pandolfi Designs and show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker

Subscribe and watch Shopify Masters on YouTube!

The Tips You Need for Black Friday/Cyber Monday Email and SMS

rachel.reich@shopify.com (Shopify, Adam Levinter) — Tue, 7 Nov 2023 04:30:00 +0000

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season.

For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

How to Host Events People Want to Attend

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 2 Nov 2023 04:30:00 +0000

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire.

For more on Hatch Collective and show notes: https://bit.ly/49m8Hg7

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Black Friday/Cyber Monday Strategies from 7 Shopify Merchants

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Tue, 31 Oct 2023 04:30:00 +0000

This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee.

To learn more about the podcast, find past episodes and show notes: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

What 'Community First' Really Means for a DTC Company

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 26 Oct 2023 04:30:00 +0000

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community.

For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community

Subscribe and watch Shopify Masters on YouTube!

Packaging Power: Tips That Will Help Your Brand Pop off the Shelf

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 24 Oct 2023 04:30:00 +0000

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building.

For more on MìLà and show notes: https://bit.ly/3tQ2Q24

Subscribe and watch Shopify Masters on YouTube!

Building in Public: How to Let Customer Feedback Guide Your Brand

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 19 Oct 2023 04:30:00 +0000

For more on Minted New York and show notes: https://bit.ly/3Fnh7pD

Subscribe and watch Shopify Masters on YouTube!

If You’re Launching a New Product, Listen to This

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 17 Oct 2023 04:30:00 +0000

Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world.

For more on Bartesian and show notes: https://bit.ly/46Tqrgu

Subscribe and watch Shopify Masters on YouTube!

The Do’s and Don’ts for Social Media Marketing

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 12 Oct 2023 04:30:00 +0000

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine.

For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3A

Create a clear plan for your social media strategy: https://bit.ly/3HVAPuv

Subscribe and watch Shopify Masters on YouTube!

You Want Your Business to Last. Here’s How

rachel.reich@shopify.com (Benjamin Gottlieb) — Tue, 10 Oct 2023 04:30:00 +0000

To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive.

For more on Eberjey and show notes: https://bit.ly/45j3FOd

Download our FREE template to help you manage cash flow- https://bit.ly/3noeyyd

Subscribe and watch Shopify Masters on YouTube!

The Marketing Playbook From Nik Sharma, "The DTC Guy"

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify, Nik Sharma) — Thu, 5 Oct 2023 04:30:00 +0000

Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway.

For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing

Subscribe and watch Shopify Masters on YouTube!

Entrepreneur State of Mind, A Shopify Miniseries

rachel.reich@shopify.com (Shuang Esther Shan, Shopify, Benjamin Gottlieb) — Tue, 3 Oct 2023 04:30:00 +0000

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City.

We’ll dive into things like designing the right products to the ideal way of communicating with your customers.

Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New York City.

If you're a fan of these stories and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 28 Sep 2023 04:30:00 +0000

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks.

To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends

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The Playbook for Busting Myths: How to Change Consumers’ Minds

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 26 Sep 2023 04:30:00 +0000

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.

For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting

Subscribe and watch Shopify Masters on YouTube!

What it Takes to Turn Your Hobby into Profits

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 21 Sep 2023 04:30:00 +0000

Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location, Camille shares her experience growing a hobby into a viable business and offers tips on retail partnerships.

For more on Camillette and show notes- https://bit.ly/3EN0684

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The Right Way to Open a Retail Store

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 19 Sep 2023 04:30:00 +0000

Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price.

For more on L'Intervalle and show notes- https://bit.ly/3rrUKfc

Subscribe and watch Shopify Masters on YouTube!

Meet the Music Company Changing the Way Artists Make Money

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 14 Sep 2023 04:30:00 +0000

The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the current state of the music business.

To learn more about Bonsound and read the show notes: https://www.shopify.com/blog/bonsound-working-with-artists

Subscribe and watch Shopify Masters on YouTube!

Tech Trends: What's Right for Your Business?

rachel.reich@shopify.com (Adam Levinter) — Tue, 12 Sep 2023 04:30:00 +0000

Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab, shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover new emerging technologies that will improve the way your business operates.

For more on Michael Serbinis and show notes- https://bit.ly/3PwO0WQ

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This Footwear Founder Shares Her Secret to Working With Factories

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 7 Sep 2023 04:30:00 +0000

Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her success.

For more on Maguire and show notes: https://www.shopify.com/blog/maguire-working-with-factories

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What You Need to Know About Token-Gated Commerce

rachel.reich@shopify.com (Shuang Esther Shan, Alex Danco, Shopify) — Tue, 5 Sep 2023 04:30:00 +0000

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology.

For more about token-gated commerce on Shopify and show notes: https://www.shopify.com/blog/token-gated-commerce

Subscribe and watch Shopify Masters on YouTube!

Retail Expansion: How to Know When You’re Ready

rachel.reich@shopify.com (Benjamin Gottlieb) — Thu, 31 Aug 2023 04:30:00 +0000

Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales.

For more details about Bagels on Green and show notes: https://bit.ly/3L2Fn3G

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Build a Business Around Your Ideal Life (Not the Other Way Around)

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 29 Aug 2023 04:30:00 +0000

Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded Mustard Made, a company that sells colorful, vintage lockers.

For more on Mustard Made and show notes: https://www.shopify.com/blog/mustard-made-workplace-flexibility

Subscribe and watch Shopify Masters on YouTube!

How to Grow Your Business Regionally, Online and IRL

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 24 Aug 2023 04:30:00 +0000

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province.

For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market

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The Pre-Launch Strategy That Helped This Brand Raise $2.8M

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 22 Aug 2023 04:30:00 +0000

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.

For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch

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Capitalizing on Virality: How Transformer Table Turned Views into Sales

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 17 Aug 2023 04:30:00 +0000

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram.

For more on Transformer Table and show notes click here

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How Starface’s President Lead Her Team to Sell 77 Million Units

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 15 Aug 2023 04:30:00 +0000

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florence Pugh.

For more on Starface and show notes click here

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How Mackage Went Global While Staying True to Its Roots

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 10 Aug 2023 04:30:00 +0000

Mackage's founder and chief creative officer, Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle, and Gwyneth Paltrow.

For more on Mackage and show notes, read the full story.

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How Shopify AI Can Supercharge Your Business

rachel.reich@shopify.com (Shopify) — Tue, 8 Aug 2023 04:30:00 +0000

There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at Shopify. Director of Product Miqdad Jaffer and his staff have built AI directly into the Shopify platform and they call this suite of features, Shopify Magic. Listen to this episode as we walk you through some of the latest innovations from Shopify and answer those AI questions you're afraid to ask. To learn more about Shopify Magic - and more than 100+ new product updates - check out Shopify Editions Summer '23.

Subscribe and watch Shopify Masters on YouTube!

Cirque du Soleil’s Secrets to Creativity and Profitability

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 3 Aug 2023 04:30:00 +0000

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location, Daniel shares how to balance creativity with profitability and take any business to new heights.

For more on Cirque du Soleil and show notes: https://www.shopify.com/blog/cirque-du-soleil-creativity?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Parlez-Vous Montreal? A Shopify Masters Miniseries

rachel.reich@shopify.com (Shuang Esther Shan, shopify, benjamin gottlieb) — Tue, 1 Aug 2023 04:30:00 +0000

Shopify On Location is back with a brand new miniseries from Montreal.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs.

Episodes drop each Thursday for the next couple of months.

If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.

For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

How Two Students Started a $56 Million Company in College

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 27 Jul 2023 04:30:00 +0000

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank.

For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur

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How Bokksu Helps Family Businesses Get Global Distribution

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 25 Jul 2023 04:30:00 +0000

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution.

To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution

Subscribe and watch Shopify Masters on YouTube!

How to Rethink your DTC Strategy in 2023

rachel.reich@shopify.com (Shopify, Adam Levinter) — Thu, 20 Jul 2023 04:30:00 +0000

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.

To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning

Subscribe and watch Shopify Masters on YouTube!

The Playbook for Companies in Emerging Categories

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 18 Jul 2023 04:30:00 +0000

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category

Subscribe and watch Shopify Masters on YouTube!

Why You Should Prioritize Design for Your Business

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 13 Jul 2023 04:30:00 +0000

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else.

For more on Fellow and show notes, click here.

Download our FREE product development worksheet so you can ensure you’re creating a product that meets your customers’ needs, and sells well: https://bit.ly/40T6rrf

Subscribe and watch Shopify Masters on YouTube!

The Reason Marvel and the NFL Partner With This Brand

rachel.reich@shopify.com (Shuang Ester Shan) — Tue, 11 Jul 2023 04:30:00 +0000

The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names.

For more on The GLD Shop and show notes: https://www.shopify.com/blog/the-gld-shop-celebrity-endorsements-licensing-agreements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download a FREE brand positioning template to discover your ideal market and separate yourself from the competition: https://bit.ly/3niv0QH

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Why Google and Facebook Buy This Product for Their Employees

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 6 Jul 2023 04:30:00 +0000

Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook.

For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download this FREE sourcing and manufacturing template and find the perfect partners to work with. https://bit.ly/40WG2c4

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Bookishly Switched to a 4-Day Work Week. Here’s How You Can Do It, Too

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 4 Jul 2023 04:30:00 +0000

Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche.

For more on Bookishly and show notes: https://www.shopify.com/blog/bookishly-4-day-work-week

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4 Ways to Run a DTC Company Like a Tech Startup

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 29 Jun 2023 04:30:00 +0000

Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate.

To learn more about Dandelion Chocolate and show notes: https://www.shopify.com/blog/dandelion-chocolate-startup-learnings

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The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Tue, 27 Jun 2023 04:30:00 +0000

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience.

To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution

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Customer Retention: A How-to Guide

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 22 Jun 2023 04:30:00 +0000

An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.

For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Download our FREE buyer persona template to learn more about what your customers enjoy and where they spend their time online: https://bit.ly/44nMMlV

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The Data-Driven Way to Win Customers’ Hearts

rachel.reich@shopify.com (Benjamin Gottlieb) — Tue, 20 Jun 2023 04:30:00 +0000

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts.

For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Use this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

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Why San Francisco is Still the Place for Startups

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 15 Jun 2023 04:30:00 +0000

San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth.

For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy

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The Key To Finding A Gap In Any Market

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 13 Jun 2023 04:30:00 +0000

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.

For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Make your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH

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Peak Design’s Crowdfunding Strategies That Raised Over $34 Million

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 8 Jun 2023 04:30:00 +0000

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral.

For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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James Hoffmann’s Process of Turning a Passion for Coffee Into Thriving Businesses

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 6 Jun 2023 04:30:00 +0000

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career.

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It’s Actually A Great Time to Start a Business (No, Really)

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 1 Jun 2023 04:30:00 +0000

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to raise money or start a company this year.

For more on Jon Sakoda and show notes: https://www.shopify.com/blog/jon-sakoda-venture-capital

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Turn Your YouTube Subscribers Into Customers

rachel.reich@shopify.com (Adam Levinter) — Tue, 30 May 2023 04:30:00 +0000

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five Minute Journal. Here, he shares how to grow a following and convert that audience into your first sale.

For more on Alex Ikonn & show notes: https://www.shopify.com/blog/alex-ikonn-turning-a-following-into-sales?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

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How Thirdlove Disrupted the Fashion Industry by Listening to Its Customers

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 25 May 2023 04:30:00 +0000

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs.

For more on ThirdLove & show notes: https://www.shopify.com/blog/thirdlove-market-fit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How to Market a New Product Launch

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 23 May 2023 04:30:00 +0000

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.

For more on Hero Packaging & show notes: https://www.shopify.com/blog/hero-packaging-marketing-product-launches?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Discover our FREE template that makes finding manufacturers to work with simple: https://bit.ly/40WG2c4

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Allbirds CEO: Why Sustainability Leads to Profitability

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 18 May 2023 04:30:00 +0000

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of the Shopify on Location in San Francisco.

For more on Allbirds and show notes: https://www.shopify.com/blog/allbirds-sustainability

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Sounds Like San Francisco, A Shopify Masters Miniseries

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 16 May 2023 04:30:00 +0000

Shopify Masters is back with a brand new miniseries from San Francisco.

Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.

Episodes drop each Thursday for the next couple months.

If you like what you hear - and would like to listen to more in person interviews - make sure to subscribe and leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

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How to Bring a Viral Product to a New Market

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Wed, 10 May 2023 04:30:00 +0000

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more than 70,000 customers.

To learn more about Paper Shoot Camera and show notes: https://www.shopify.com/blog/paper-shoot-camera-distribution

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Build a Cult Following Around Your Product

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 9 May 2023 04:30:00 +0000

Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had designed for fun.

For more on Wildflower Cases & show notes: https://www.shopify.com/blog/wildflower-cases-non-traditional-career-path-accessories-empire?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Check out our FREE website cheat sheet and start designing your site today: https://bit.ly/3NxZDfv

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Find the Best Suppliers for Your Food Business

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 4 May 2023 04:30:00 +0000

Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has been picked up by Oprah’s Favorites Things and appeared on Shark Tank.

For more on Pipcorn and show notes: https://www.shopify.com/blog/pipcorn-heirloom-snacks-farming-relationships-shark-tank?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How to Expand Your Brand Outside a Small Market

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 2 May 2023 04:30:00 +0000

If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products company Riley was able to expand its reach across Europe and the world.

To learn more about Riley and show notes: https://www.shopify.com/blog/riley-international-expansion

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What It Takes To Build Your Own Production Facility

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 27 Apr 2023 04:30:00 +0000

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since its inception in 2019, Great Wrap has been featured on Netflix’s Down To Earth with Zak Efron and the pair have raised more than $24 million to aid them in their mission to replace traditional polyurethane wrap.

For more on Great Wrap and show notes: https://www.shopify.com/blog/great-wrap-plastic-free-factory-global-recognition?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How To Turn TikTok Videos Into Big Sales

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 25 Apr 2023 04:30:00 +0000

Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tufting transformation videos went viral on TikTok. Now, Mush Studios offers exclusive drops and colorways through retailers like SSENSE and MRKT.

For more on Mush Studios & show notes: https://www.shopify.com/blog/mush-studios-tik-tok-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Start designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

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Lessons from a Candle Company Selling New York Nostalgia

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 20 Apr 2023 04:30:00 +0000

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.

For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging

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How Snug Used Livestreaming and PR to Drive Sales

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 18 Apr 2023 04:30:00 +0000

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands.

To learn more about Snug and show notes: https://www.shopify.com/blog/snug-content-strategies

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Omsom’s Keys to Successful Brand Storytelling

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Thu, 13 Apr 2023 04:30:00 +0000

Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa shares her tips for making your brand’s story resonate.

For more on Omsom and show notes: https://www.shopify.com/blog/omsom-storytelling

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Take Your Business to the Next Level With Subscriptions

rachel.reich@shopify.com (Adam Levinter) — Tue, 11 Apr 2023 04:30:00 +0000

Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at every stage of the subscription model journey and help them grow and expand their businesses.

For more on Paul Chambers & show notes: https://www.shopify.com/blog/paul-chambers-subscription-business-sub-summit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 6 Apr 2023 04:30:00 +0000

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually.

For more on SmartSweets & show notes: https://www.shopify.com/blog/smart-sweets-retail-celebrity-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Parks Project Scaled to Give Back $2 Million to Parks

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 4 Apr 2023 04:30:00 +0000

Parks Project founder Keith Eshelman wanted to leave parks and trails better for the next generation. He created a mission-driven company that designs outdoor-inspired apparel and gear. Here, he shares how he grew the business to give back more than $2 million to parks.

For more on Parks Project and show notes: https://www.shopify.com/blog/parks-project-impact

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Tips for First-Time Food and Beverage Founders from Sanzo

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Thu, 30 Mar 2023 04:30:00 +0000

Sanzo founder Sandro Roco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.

For more on Sanzo and show notes: https://www.shopify.com/blog/sanzo-food-and-beverage-insights

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The 8-Figure Business Built on Vinyl Records and Subscriptions

rachel.reich@shopify.com (Adam Levinter) — Tue, 28 Mar 2023 04:30:00 +0000

Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business brought in over $11 million in revenue, and signed up more than 30,000 subscribers.

For more on Vinyl Me, Please and show notes: https://www.shopify.com/blog/vinyl-me-please-subscription-business-success%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Artificial Intelligence: What To Expect For Your Business

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 23 Mar 2023 04:30:00 +0000

Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data.

For more on Maryam Haghighi & show notes: https://www.shopify.com/blog/maryam-haghighi-bank-of-canada?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Meet the Brand That’s Blending Social Impact With Wine Tastings

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 21 Mar 2023 04:30:00 +0000

Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their favorite bottles.

For more on The Sip & show notes: https://www.shopify.com/blog/the-sip-representation-in-the-wine-industry%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”

rachel.reich@shopify.com (Shuang Ester Shan) — Thu, 16 Mar 2023 04:30:00 +0000

Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely popular among the wellness community, and can be seen on “it girls” like Kylie Jenner and Hailey Beiber.

For more on SET Active & show notes: https://www.shopify.com/blog/set-active-building-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How to Take Smart Risks When Starting a Company

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 14 Mar 2023 04:30:00 +0000

Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured an acquisition of her brand.

For more on Briogeo and show notes: https://www.shopify.com/blog/briogeo-taking-smart-risks

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What Founders Need to Know About the Workforce in 2023

rachel.reich@shopify.com (Adam Levinter) — Thu, 9 Mar 2023 04:30:00 +0000

Connie Steele, future of work expert, researcher, and author of The Business Of You, joins us to discuss business trends and how founders can better obtain and retain employees.

For more on Connie Steele & show notes: https://www.shopify.com/blog/connie-steele-the-business-of-you?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Using Your Customer Base to Crowdfund, Rebrand, and More

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 7 Mar 2023 04:30:00 +0000

Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.

For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community

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Unsun Cosmetics Paves the Way for Inclusive Sunscreen

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 2 Mar 2023 04:30:00 +0000

Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones.

For more on Unsun Cosmetics and show notes: https://www.shopify.com/blog/unsun-cosmetics-inclusive-sunscreen?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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100+ Product Updates from Shopify and What They Mean for You

rachel.reich@shopify.com (Shopify) — Tue, 28 Feb 2023 04:30:00 +0000

Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motamedi - have the 4-1-1 on everything you need to know about Winter Editions 2023. They also dispel some myths about Shopify and share how their team tackles some of the biggest challenges in e-commerce today.

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Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Thu, 23 Feb 2023 04:30:00 +0000

Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business.

For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture

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Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty

rachel.reich@shopify.com (Shopify) — Tue, 21 Feb 2023 04:30:00 +0000

In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.

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Homeboy Employs Former Gang Members. Here’s Why You Should, Too.

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 16 Feb 2023 04:30:00 +0000

Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.

For more on Homeboy Industries and show notes: https://www.shopify.com/blog/homeboy-industries-creating-job-opportunities

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Building Different Streams of Income as an Artist

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 14 Feb 2023 04:30:00 +0000

In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to everyone and create new streams of income.

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The Plant-Based Chicken Brand Taking Over LA

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 9 Feb 2023 04:30:00 +0000

Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.

For more on Daring and show notes: https://www.shopify.com/blog/daring-plant-based-chicken-celebrity-endorsements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Why the Best Time to Start a Business is During a Recession

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 7 Feb 2023 04:30:00 +0000

Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear company amid a recession, and why it’s actually beneficial to do the same.

For more on Retrospec and show notes: https://www.shopify.com/blog/retrospec-starting-in-a-recession

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From Fairs to Big Retailers: How to Scale Your Craft

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 2 Feb 2023 04:30:00 +0000

P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things.

For more on P.F. Candle Co. and show notes: https://www.shopify.com/blog/pf-candle-scale-your-craft

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Why Meghan Markle Starts Her Day With This Beverage Brand

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 31 Jan 2023 04:30:00 +0000

Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry.

For more on Clevr Blends and show notes: https://www.shopify.com/blog/clevr-blends-traveling-bar-investors?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Understand your customers’ journey better by filling out our target personna journey map, available for FREE download: https://bit.ly/44AnjWT

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The Key To Setting Yourself Apart In The Automotive Industry

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 26 Jan 2023 04:30:00 +0000

Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates one of the largest companies in the automotive industry, reaching a little over $25 million in revenue each year.

For more on Shock Surplus and show notes: https://www.shopify.com/blog/shock-surplus-automotive-industry-meets-tech%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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A Food Truck’s Drive For Multimillion Revenue and Multichannel Success

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 24 Jan 2023 04:30:00 +0000

In this episode of Shopify Masters, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an online subscription business. Mathew shares his key learnings in business expansion, funding, and creating memorable food experiences.

https://www.shopify.com/blog/cheese-bar-expansion

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Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 19 Jan 2023 04:30:00 +0000

Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles, founder Greg Gonzalez shares his story, from his grandmother’s skin care business to Youth to the People’s acquisition.

For more on Youth to the People and show notes: https://www.shopify.com/blog/youth-to-the-people-ingredients

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The Best Way To Prepare Your Business For 2023

rachel.reich@shopify.com (Adam Levinter) — Tue, 17 Jan 2023 04:30:00 +0000

Jason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers. He stops by to talk about some of the big business trends founders need to be aware of in 2023, and how companies can work with the media auspiciously.

For more on Jason Feifer and show notes: https://www.shopify.com/blog/jason-feifer-entrepreneur-magazine-change?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Birdy Grey Upended Weddings With an Affordable $100 Dress

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 12 Jan 2023 04:30:00 +0000

Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles.

For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How To Turn Content On Social Media Into A Business

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 10 Jan 2023 04:30:00 +0000

Amanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her passion for art and drawing into her own stationery business. In this episode of Learn With Shopify, Amanda shares her journey as a content creator and gives advice to those who wish to follow a similar path into business.

For more on Amanda Rach Lee and show notes: https://www.shopify.com/blog/amanda-rach-lee-community-building?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Therabody Became Synonymous With Recovery and Wellness

rachel.reich@shopify.com (Benjamin Gottlieb) — Thu, 5 Jan 2023 04:30:00 +0000

Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pain.

For more on Therabody and show notes: https://www.shopify.com/blog/therabody-innovation-house-hold-name?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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There's Something About Los Angeles, A Shopify Masters Miniseries

rachel.reich@shopify.com (Benjamin Gottlieb, Shuang Esther Shan) — Tue, 3 Jan 2023 06:00:00 +0000

Shopify Masters is back with a brand new miniseries to kick off 2023.

Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office.

Episodes drop each Thursday for the next couple months.

If you like what you hear - and would like to listen to more in person interviews - make sure to leave a review wherever you listen to your podcasts.

For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts

Subscribe and watch Shopify Masters on YouTube!

How Bobbi Brown Created Her New Makeup Empire

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 29 Dec 2022 04:30:00 +0000

Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages.

For more on Jones Road Beauty and show notes: https://www.shopify.com/blog/jones-road-beauty-marketing-trends-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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What Blueland Can Do That CPG’s Can’t

rachel.reich@shopify.com (Shopify) — Tue, 27 Dec 2022 04:30:00 +0000

Sarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the space to do the same. In this episode of Shopify Masters, Sarah shares how she and her chemist crafted the formula, found manufacturing partners, and negotiated a deal on Shark Tank.

For more on Blueland and show notes: https://www.shopify.com/blog/blueland-building-for-impact

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How This Brand Is Increasing Access To Period Products

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 22 Dec 2022 04:30:00 +0000

LA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price.

For more on The Period Company and show notes: https://www.shopify.com/blog/period-company-inclusive-affordable-underwear%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The Key To Creating High Demand Around Your Product Drops

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 20 Dec 2022 04:30:00 +0000

After growing up in Los Angeles, Nica Yusay was an expert at hunting down the best secondhand finds to fit all the latest trends. Now, Nica sources vintage designer handbags that drop weekly at shopfashionica.com and sell out in a matter of minutes.

For more on Fashionica and show notes: https://www.shopify.com/blog/fashionica-bag-drops-connect-with-followers?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Good Design Can Elevate Your Home Products

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 15 Dec 2022 04:30:00 +0000

Vitruvi is a home scent company known for its air diffusers and humidifiers that can essentially double as home décor. In this episode of Shopify Masters, founder Sara Panton shares how she quit medical school to start Vitruvi, sourced clean ingredients, and kept design at the heart of it all.

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Loop Earplugs' Approach To Securing the #1 Ranking in Their Industry

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 13 Dec 2022 04:30:00 +0000

Maarten Bodewes and Dimitri O founded the world’s number-one-rated earplug company, Loop Earplugs. They reduce noise in style, and dedicate themselves to educating their customers and encouraging everyone to live life at their own volume.

For more on Loop Earplugs and show notes: https://www.shopify.com/blog/loop-earplugs-top-rated-manufacturing-partners%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How To Make A YouTube Channel That’s Profitable Too

rachel.reich@shopify.com (benjamin gottlieb, shopify) — Thu, 8 Dec 2022 00:00:00 +0000

Lyn Allure built an audience on YouTube with no intention of starting a business herself. But after getting to know her viewers, Lyn understood their pain points and started several online businesses to address them. In this live episode of Learn with Shopify, Lyn shares her journey from content creator to serial entrepreneur, plus tips for people who want to do the same.

For more on Lyn Allure and show notes: https://www.shopify.com/blog/lyn-allure-serial-entrepreneur

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The Chocolate Company That Sold One Million Bars In 20 Months

rachel.reich@shopify.com (Shopify) — Tue, 6 Dec 2022 04:30:00 +0000

For more on Mid-Day Squares and show notes: https://www.shopify.com/blog/mid-day-squares-production-fundraising%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Eliminating Plastic Waste, One Lunch Bag At A Time

rachel.reich@shopify.com (Shopify) — Thu, 1 Dec 2022 04:35:16 +0000

For more on Lunchskins and show notes: https://www.shopify.com/blog/lunch-skins-accesible-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How ButcherBox Reached Nine-Figure Annual Revenue Without Investors

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 29 Nov 2022 04:30:00 +0000

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn’t taken any outside investment. Founder Mike Salguero shares how he built the business from a hobby to an industry disruptor and why self-funding has pushed him to create his own playbook.

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Madhappy Is Fighting For Mental Health — One Sweatshirt at a Time

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 24 Nov 2022 04:30:00 +0000

In this episode of Shopify Masters, we chat with CEO and cofounder of Madhappy, Peiman Raf to talk about their strategies behind successful popups, collaboration with iconic brands, and their dedication to mental health.

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Customer Before Product: A Different Way To Win With E-Commerce

rachel.reich@shopify.com (Benjamin Gottlieb) — Tue, 22 Nov 2022 04:30:00 +0000

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts. This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy!

For more on top tips from founders, check out our blog: https://www.shopify.com/blog/topics/podcasts

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The Dropshipping Tips You Need This Holiday Season

rachel.reich@shopify.com (Shopify, Benjamin Gottlieb) — Thu, 17 Nov 2022 04:30:00 +0000

Tan Choudhury is a high school dropout turned e-commerce expert. He spoke with host Benjamin Gottlieb on this live episode of Learn with Shopify to share his journey in e-commerce and tips for beginners who are getting started with dropshipping. For more on Tan Choudhury and show notes: https://www.shopify.com/blog/black-friday-cyber-monday-tips

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5 Black Friday Cyber Monday Tips for Business Owners

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 15 Nov 2022 04:30:00 +0000

In this special episode of Shopify Masters, four entrepreneurs share their strategies forBlack Friday and Cyber Monday. Get tips from Vitruvi’s Sara Panton, Loop Earplugs’ Dimitri O, ButcherBox’s Mike Salguero and Baronfig’s Joey Cofone.

For more on top tips from founders: https://www.shopify.com/blog/black-friday-strategies ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The Key To Branding Your Beverage Business

rachel.reich@shopify.com (Shuang Esther Shan) — Thu, 10 Nov 2022 04:30:00 +0000

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-branding-a-beverage?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How To Create A Beverage Business From Your Kitchen

rachel.reich@shopify.com (Shuang Esther Shan) — Tue, 8 Nov 2022 04:30:33 +0000

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcasthttps://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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What It Takes To Earn Capital Funding

rachel.reich@shopify.com (Adam Levinter, Shopify) — Thu, 3 Nov 2022 04:30:00 +0000

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and an early stage investor in QuickPlay Media, Ritual, and Shoppe AI, stops by to share his tips for locking down the money you need to finally launch the business of your dreams.

For more on Robin Axon and show notes: https://www.shopify.com/blog/robin-axon-vc-funding ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Marketing Strategies From Rare Beauty’s CMO

rachel.reich@shopify.com (Shopify) — Tue, 1 Nov 2022 04:30:00 +0000

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive community on and offline, as well as future plans for Rare Beauty.

https://www.shopify.com/blog/rare-beauty-brand-storytelling ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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6 Dropshipping Tips from the Ecom King

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 27 Oct 2022 04:30:00 +0000

Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify Masters, Kamil shares tips on finding products, suppliers, and building an audience on TikTok.

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The Multimillion Dollar Apparel Brand Created By a YouTuber

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 25 Oct 2022 04:30:00 +0000

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she’s learned along the way.

For on POPFLEX and show notes: https://www.shopify.com/blog/popflex-product-design ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The Unintuitive Rule of Customization: Keep it Simple

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 20 Oct 2022 04:30:00 +0000

In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business.

For more on Propeller Coffee and show notes: https://www.shopify.com/blog/propeller-coffee-customization ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Discover The Brand Creating A Sustainable Fragrance Empire

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 18 Oct 2022 04:30:00 +0000

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup.

For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Multiple Revenue Streams Kept Propeller Coffee Co. Brewing

rachel.reich@shopify.com (Shuang Ester Shan, Shopify) — Thu, 13 Oct 2022 04:30:00 +0000

Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facility, cafe, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.

For more on Propeller Coffee Co. and show notes: https://www.shopify.com/blog/propeller-coffee-wholesale-and-dtc

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Turning Your Hobby Into A Profitable Business

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 11 Oct 2022 04:30:00 +0000

In this episode of Shopify Masters, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how her pottery hobby became a profitable business, how she uses Instagram to grow her sales, and what it takes for you to build a social following.

For more on Glaze Me Pretty and show notes: https://www.shopify.com/blog/glaze-me-pretty-career-pivot?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The Key To Creating A Regenerative Food Company

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 6 Oct 2022 04:30:00 +0000

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient techniques, founder Michael Sacco has engendered an entirely regenerative and sustainable chocolate recipe. Since its inception, ChocoSol has surpassed $2 million in annual sales, and continues to grow by 20% each year.
For more on ChocoSol and show notes: https://www.shopify.com/blog/chocosol-regenerative-chocolate ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Building A Climate-Friendly Business That’s Profitable Too

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 4 Oct 2022 04:30:00 +0000

In this episode of Shopify Masters, we’re in London, UK, chatting with Edwin Broni-Mensah, founder of GiveMeTap, a social enterprise that’s reducing plastic waste by mapping out establishments that offer free tap water, and building wells in Africa to supply drinking water. Edwin shares his launch journey, tips for applying to incubators, and how he balances profitability with social impact.

For more on GiveMeTap and show notes: https://www.shopify.com/blog/givemetap-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How TKEES Transitioned from Wholesale to Ecommerce

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 29 Sep 2022 04:30:00 +0000

In this episode of Shopify Masters we chat with Daniel Abramov, the Chief Digital Officer of TKEES. He shares how the team took its wholesale flip-flop business online, reached new markets, and expanded the business into apparel.

For more on TKEES and show notes: https://www.shopify.com/blog/tkees-online-presence?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Wild Is Removing Waste From Bathrooms and Building a Multimillion-Dollar Brand

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 27 Sep 2022 04:30:00 +0000

In this episode of Shopify Masters, we’re in London, UK, chatting with Charlie Bowes-Lyon, Wild co-founder and chief marketing officer. Wild is revolutionizing the bath and body care industry by eliminating plastic and single-use waste packaging.

For more on Wild and show notes: https://www.shopify.com/blog/wild-launch-strategy?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Efficiency Helped This Online Flower Shop Blossom

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 22 Sep 2022 04:30:00 +0000

When Jennifer Fowlow started Wild North Flowers, people in the industry told her an online flower shop wouldn’t work. A brick-and-mortar shop with big refrigerators of vases overflowing with flowers was a must. But Fowlow was determined to tackle the inefficiencies of a physical store and the waste in the flower industry with her own online business.

For more on Wild North Flowers and show notes: https://www.shopify.com/blog/wild-north-flowers-efficiency?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Grind Turned a Single Café Into an 8-Figure Direct-to-Consumer Coffee Brand

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 20 Sep 2022 04:30:00 +0000

In this episode of Shopify Masters, we go on location to London, UK, to chat with David Abrahamovitch, the founder of Grind. What started as a single café in Shoreditch grew to almost a dozen locations before going online to supply compostable coffee pods to consumers directly. David shares his strategies for retail expansion, fundraising, and building a lovable brand.

For more on Grind and show notes: https://www.shopify.com/blog/grind-dtc-expansion?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Building A Brand From Your Hometown

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 15 Sep 2022 14:45:15 +0000

For more on Lost Craft and show notes: https://www.shopify.com/blog/lost-craft-packaged-goods-production?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How To Take Your Brand Global

rachel.reich@shopify.com (Shopify) — Tue, 13 Sep 2022 04:30:00 +0000

For more on Manta Sleep and show notes: https://www.shopify.com/blog/manta-sleep-international-expansion ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Creating An Appetite for Products You Need to Taste

rachel.reich@shopify.com (Shopify) — Thu, 8 Sep 2022 04:30:00 +0000

For more on Chandler Honey and show notes: https://www.shopify.com/blog/chandler-honey-branding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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The Dropshipping Playbook: What You Need To Know

rachel.reich@shopify.com (Shopify) — Tue, 6 Sep 2022 04:30:00 +0000

For more on Ebike Generation and show notes: https://www.shopify.com/blog/ebike-generation-dropshipping?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How Inkbox Revolutionized Temporary Tattoos and Built an 8-Figure Business

rachel.reich@shopify.com (Shopify) — Thu, 1 Sep 2022 04:30:00 +0000

For more on Inkbox and show notes: https://www.shopify.com/blog/inkbox-social-media?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Is Shopify’s Starter Plan Right For You?

rachel.reich@shopify.com (Shopify) — Tue, 30 Aug 2022 04:30:00 +0000

Tune into this episode to learn how to gain a following on YouTube and why Shopify's Starter Plan might be the best way to sell your products online.

For more on Steve the Bartender and show notes: https://www.shopify.com/blog/cocktail-guide-content-marketing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How This Business Built on Curation Started To Create Its Own Line of Products

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 25 Aug 2022 04:30:00 +0000

For more on Hopson Grace and show notes: https://www.shopify.com/blog/hopson-grace-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How To Find Production Partners That Are Like Family

rachel.reich@shopify.com (Shopify) — Tue, 23 Aug 2022 04:30:00 +0000

For more on Bearbottom Clothing and show notes: www.shopify.com/blog/bearbottom-clothing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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Everything You Need to Know About Finding the Right Customer

rachel.reich@shopify.com (shopify, Shuang Esther Shan) — Thu, 18 Aug 2022 04:30:00 +0000

For more on KOTN and show notes: https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How To Turn Retail Store Success Into Ecommerce Sales

rachel.reich@shopify.com (Shopify) — Tue, 16 Aug 2022 04:30:00 +0000

For more on RinseKit and show notes: www.shopify.com/blog/rinsekit-pivot-online?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

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How To Turn Handmade Jewelry Into a DTC Business

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Thu, 11 Aug 2022 04:30:00 +0000

Help us make our show even better by filling out this short survey: https://www.shopify.com/survey

For more on Anice Jewellery and show notes: https://www.shopify.com/blog/anice-jewellery-retail-expansion?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

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How to Turn Home Remedies into Products Sold in Over 4000 Stores

rachel.reich@shopify.com (Shopify) — Tue, 9 Aug 2022 04:30:00 +0000

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/survey

For more on American Provenance and show notes: https://www.shopify.com/blog/american-provenance-retail-relationships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

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How To Build a Business With Social Impact

rachel.reich@shopify.com (Shopify) — Tue, 2 Aug 2022 04:30:00 +0000

To fill out our Shopify Masters podcast survey and for a chance to win some awesome merch and gift cards: https://www.shopify.com/survey

For more on Hippy Feet and show notes: https://www.shopify.com/blog/hippy-feet-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

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How to Find the Right Supplier for Your Business

rachel.reich@shopify.com (adam levinter, Shopify) — Thu, 28 Jul 2022 04:30:00 +0000

For more on Unbound Merino and show notes: https://www.shopify.com/blog/unbound-merino-suppliers

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The Growth Strategy HVMN Used to Scale Beyond Their Niche

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 26 Jul 2022 04:30:00 +0000

Tune in to learn:

The right questions to ask in customer feedback sessions to inform product development and positioning.
Building a waiting list of 33K email subscribers before launching their second iteration of Ketone-IQ™.
The process behind productizing a technological breakthrough.

For more on HVMN and show notes: https://www.shopify.com/blog/hvmn?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

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How Compound Studio Builds Multi-Million Dollar Brands From Scratch

rachel.reich@shopify.com (Shopify, Adam Levinter) — Thu, 21 Jul 2022 04:30:00 +0000

For more on Compound Studio and show notes: https://www.shopify.com/blog/compound-studio?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

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How Troubadour Built A 7-Figure Businesses Through Organic Marketing

rachel.reich@shopify.com (Shopify) — Tue, 19 Jul 2022 04:30:00 +0000

Learn 10 business lessons from Troubadour—from its start started as a side-project to growing into a seven-figure business over the last decade.

For more on Troubadour and show notes: https://www.shopify.com/blog/troubadour?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Does Canada Have An Innovation Problem?

rachel.reich@shopify.com (Benjamin Gottlieb, Shopify) — Thu, 14 Jul 2022 04:30:00 +0000

This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs. For more, check out our show notes: https://www.shopify.com/blog/dan-breznitz?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How Eight Sleep Grew to a $500M Valuation By Building Relationships

rachel.reich@shopify.com (shuang esther shan, shopify) — Tue, 12 Jul 2022 04:30:00 +0000

The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.

For more on Eight Sleep and show notes: https://www.shopify.com/blog/eight-sleep?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to learn:

How Matteo made the gradual transition from lawyer to entrepreneur and his experience running and selling his first company.
The two-pronged product strategy that Eight Sleep uses to generate repeat purchases and upgrades.
How Eight Sleep uses live customer service demos to replicate the in-person buying experience for online shoppers.
How Matteo thinks about delegation and extending responsibilities to executives at Eight Sleep.

Subscribe and watch Shopify Masters on YouTube!

How Vitaly Grew Without Relying on Ads

rachel.reich@shopify.com (Shopify, Adam Levinter) — Thu, 7 Jul 2022 04:30:00 +0000

This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and CEO of Scriberbase—a firm that helps companies thrive in the ecommerce subscription economy.

Each episode will feature an inspiring business owner sharing their knowledge on the best ways to grow an ecommerce brand on Shopify. Listen as usual in your favorite podcast app, or visit the Learn With Shopify YouTube channel to watch a video version of this podcast series.

For more on the episode and tips: https://www.shopify.com/blog/vitaly

Subscribe and watch Shopify Masters on YouTube!

How This Urban Contemporary Gallery Targets Their Niche Customer Base

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 5 Jul 2022 04:30:00 +0000

Tune into this episode to learn:

How to target a niche customer base
How Klaus transitioned from a marketing agency to an art gallery
The intricacies of running a business with a physical storefront and online business
What qualities Klaus look for in partnerships with various artists

For more on Pretty Portal and show notes: https://www.shopify.com/blog/pretty-portal-targeting?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How To Grow Your DTC Business On A Budget

rachel.reich@shopify.com (shopify) — Tue, 28 Jun 2022 04:30:00 +0000

Tune into this episode of Shopify Masters to learn:

How to scale your DTC business on a budget
Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products.
The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)
Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name.

For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 21 Jun 2022 04:30:00 +0000

Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order.

Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.

For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Secrets To Building A Referral Program That Actually Works

rachel.reich@shopify.com (Shopify) — Tue, 14 Jun 2022 04:30:00 +0000

Tune into this episode to learn:

How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals.
How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.
Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital funding

For more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How XO Marshmallow Used Community Building to Grow Their Business

rachel.reich@shopify.com (Shopify) — Tue, 7 Jun 2022 04:30:00 +0000

Tune into this episode of Shopify Masters to learn:

How XO Marshmallow generated the initial buzz for their business using PR and traditional media.
How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design.
The customer research and planning process that went into the company releasing their first 12 marshmallow flavors.

For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How MiiR Stays Profitable While Giving Back $3 Million Dollars

rachel.reich@shopify.com (Shopify) — Tue, 31 May 2022 04:30:00 +0000

Tune into this episode of Shopify Masters to learn:

The design principles that allowed MiiR to stand out in a crowded market
How to build a business framework that allows for growth and impact
Building in transparency through annual reports to update customers on the impact they are creating

For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Selling on TikTok: How Fireflyslime Turned Content into Sales

rachel.reich@shopify.com (Shopify) — Thu, 26 May 2022 04:30:00 +0000

Tune into this podcast to learn:

How to create product launches to a sold-out audience
Creating content

For more on Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Subscribe and watch Shopify Masters on YouTube!

How The Body Deli Built an Email List with 100K Subscribers

rachel.reich@shopify.com (Shopify) — Tue, 24 May 2022 04:30:00 +0000

The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes: https://www.shopify.com/blog/the-body-deli?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode to learn :

How The Body Deli gained traction with celebrities and major publications
The way The Body Deli team emails their customers to build long term relationships
Why running only a limited number of sales helps to balance profits with value for customers

Subscribe and watch Shopify Masters on YouTube!

How Elle Liu Turned a Rough Night’s Sleep into a Successful Ecommerce Brand

rachel.reich@shopify.com (Shopify) — Tue, 17 May 2022 08:30:00 +0000

Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.

For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Shopify Masters Trailer

rachel.reich@shopify.com (Shopify) — Thu, 12 May 2022 10:30:00 +0000

Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews, tighter storytelling and elevated audio production. If you like what you hear, let us know! Make sure to leave a comment wherever you get your podcasts.

And don't forget to visit Shopify's podcast page to start your own store. There's a 14-day trial waiting for you.

Thanks for your support.

Subscribe and watch Shopify Masters on YouTube!

How to Get Out of a Bad Contract: Boxraw’s Founder Shares His Secrets

rachel.reich@shopify.com (Shopify) — Tue, 10 May 2022 04:30:00 +0000

BOXRAW's founder Ben Amanna noticed the lack of dedicated clothing for boxing and decided to start his own brand.

For more on BOXRAW and show notes: https://www.shopify.com/blog/boxraw-social-media?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

How to launch to an enthusiastic community
Recovering from a failed partnership
Process of selecting the ideal manufacturing partner

Subscribe and watch Shopify Masters on YouTube!

Only $150 Left In The Bank Account: How This Business Bounced Back

rachel.reich@shopify.com (Shopify) — Tue, 3 May 2022 04:30:00 +0000

Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he took his health into his own hands and discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world.

For more on Bluebird Provisions and show notes: https://www.shopify.com/blog/bluebird-provisions-digital-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune into this episode to learn:

How this company only had $150 left in the bank account and bounced back
The process of pivoting online as a food company
Creating products with shipping and costs in mind

Subscribe and watch Shopify Masters on YouTube!

How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million

rachel.reich@shopify.com (Shopify) — Tue, 26 Apr 2022 04:30:00 +0000

Ethey is a ready-to-eat meal delivery service that reduces a pound of food waste per meal and just recently moved into a manufacturing facility that can handle over $100 Million in production.

For more on Ethey and show notes: https://www.shopify.com/blog/ethey-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How This Data Scientist Used Market Research to Launch A Successful Fertility Business

rachel.reich@shopify.com (Shopify) — Tue, 19 Apr 2022 04:30:00 +0000

OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility.

For more on OOVA and show notes: https://www.shopify.com/blog/oova-market-research?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tune in to learn

How the pandemic shifted the market in their favor
The challenges of being a female founder
A data scientist's approach to asking the right questions when doing market research

Subscribe and watch Shopify Masters on YouTube!

How 3 Childhood Friends Without Business Experience Built “The Best Brand in Denmark”

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 12 Apr 2022 04:30:00 +0000

Shaping New Tomorrow are the makers of classic menswear pieces that are just as comfortable as sportswear. They've recently been awarded the Gazelle Award for being the best brand in Denmark.

For more on Shaping New Tomorrow and show notes: https://www.shopify.com/blog/shaping-new-tomorrow-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to this episode to hear how Shaping New Tomorrow:

Scaled to over 8-figures in sales without business experience
The crowdfunding messaging that transferred to all aspects of marketing
Why going on Shark Tank shouldn't just be about fundraising

Subscribe and watch Shopify Masters on YouTube!

How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales

rachel.reich@shopify.com (Shopify) — Tue, 5 Apr 2022 04:30:00 +0000

Factory Pure sells a wide variety of items including generators direct from the manufacturer.

For more on FactoryPure and show notes: https://www.shopify.com/blog/factorypure-shipping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The foundational skills that are always relevant from business to business
How they were able to compete better by having a larger and heavier product
Why they chose to go with Google Ads instead of guest posting and SEO

Subscribe and watch Shopify Masters on YouTube!

From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle

rachel.reich@shopify.com (Shopify) — Tue, 22 Mar 2022 04:30:00 +0000

Pan's Mushroom Jerky is a plant-based snack made of shiitake mushrooms with a delicious umami taste and satisfying meaty texture.

For more on Pan's Mushroom Jerky and show notes: https://www.shopify.com/blog-pans-mushroom-jerky-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

What it's like to run a business on the side for a decade
What are the most important things to spend your time on early in your business
What else other than production do you need to scale up when your business grows

Subscribe and watch Shopify Masters on YouTube!

How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 15 Mar 2022 04:30:00 +0000

You will learn from the siblings duo who build Tajinebanae:

How to create content that empowers and unite a community
The first roles to outsources as you scale a business
What it takes to build a social impact component into a business

For more on Tajinebanane and show notes: https://www.shopify.com/blog-tajinebanane-community-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business

rachel.reich@shopify.com (Shopify) — Tue, 8 Mar 2022 18:22:53 +0000

You'll learn how their bad experience from buying a wedding ring turned into Manly Bands

For more on Manly Bands and show notes: www.shopify.com/blog/manly-bands-niche-market?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to learn

How to figure out what differentiates you from your competitors
Why you should purchase from potential competitors
How do you decide what to copy from competitors what you do differently

Subscribe and watch Shopify Masters on YouTube!

How This Founder Built A 7-Figure Business While Keeping A Full-Time Job

rachel.reich@shopify.com (Shopify) — Tue, 1 Mar 2022 04:30:00 +0000

You'll learn from an entrepreneur how he built a multimillion-dollar fitness brand and how to make sure it can withstand any crisis like recessions and pandemic.

For more on Gymreapers and show notes: https://www.shopify.com/blog/Gymreapers-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The advantages and disadvantages of finding product-market fit when you are the ideal customer
Why looking to replicate the biggest players in your space may mislead you
Why this entrepreneur waited two and a half years to quit his day job despite having a multi-million dollar company

Subscribe and watch Shopify Masters on YouTube!

The One Data Insight That Doubled This Brand’s Sales

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 22 Feb 2022 04:30:00 +0000

You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis.

For more on Talley & Twine and show notes: https://www.shopify.com/blog/talley-and-twine-data?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

The process of designing and finding the right manufacturers
How data analysis helped to double Tally & Twine's sales
Why having a mindset that's open to challenges and failures is essential for scaling

Subscribe and watch Shopify Masters on YouTube!

6-Figure in Sales Before Launch and Building a Sustainable Future

rachel.reich@shopify.com (Shopify) — Tue, 15 Feb 2022 04:30:00 +0000

You'll learn from an entrepreneur how she built a business and raised over $360,000 worth of pre-orders despite the pandemic.

For more on Sanikind and show notes: https://www.shopify.com/blog/sanikind-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The most important questions to ask to get unbiased feedback and uncover use cases for your product
The critical steps to launch a successful crowdfunding campaign
Where to go after a successful crowdfunding campaign to expand your customer base

Subscribe and watch Shopify Masters on YouTube!

How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years

rachel.reich@shopify.com (Shopify) — Tue, 8 Feb 2022 04:30:00 +0000

You'll learn from an entrepreneur how he built a $20 million exercise equipment business in less than 2 years.

For more on Zeno Gym and show notes: https://www.shopify.com/blog/zeno-gym-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The most effective way to achieve balance when running multiple businesses
The pros and cons of creating and selling an app with your physical product
The difference between a landing page versus a product detail page

Subscribe and watch Shopify Masters on YouTube!

From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales

rachel.reich@shopify.com (Shopify) — Tue, 1 Feb 2022 04:30:00 +0000

You'll learn from an entrepreneur how he transitioned from eBay to their own website and is earning $100,000 a month.

For more on RenewedMacs.com and show notes: https://www.shopify.com/blog/renewedmacs-ebay-migration?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How they transitioned from selling exclusively on eBay to their own website
What are the assets you can bring over from eBay to your own website
How to use LinkedIn to bring more traffic and sales to your store

Subscribe and watch Shopify Masters on YouTube!

How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 25 Jan 2022 04:30:00 +0000

Learn the insights of this serial founder and investor on:

How to launch a brand with buzz and scale it beyond 8-figures
What this Shark Tank investor looks for when reviewing pitches
Why a strong CSR agenda and dedication to sustainability is a mandate for all businesses that he runs

For more on Blazar Captial and show notes: www.shopify.com/blog/blazar-capital-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit

rachel.reich@shopify.com (Shopify) — Tue, 18 Jan 2022 04:30:00 +0000

You'll learn from two entrepreneurs who started a nootropic energy gum and crushed their crowdfunding goal.
For more on Neuro and show notes: https://www.shopify.com/blog/neuro-reddit?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to build a business relationship with manufacturers before you have customers
How they are able to achieve a 30%+ repeat purchase rate
How to use sampling to get customers to try out your product for the first time

Subscribe and watch Shopify Masters on YouTube!

How This Menswear Company Worked Past Major Breaking Points To Scale

rachel.reich@shopify.com (Shopify) — Tue, 11 Jan 2022 04:30:00 +0000

You'll learn from an entrepreneur who took 3 years to get his unique business to take off

For more on Teddy Stratford: https://www.shopify.com/blog/teddy-stratford-customer-education?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune in to learn

How a Thai police officer gave him his business idea
How to overcome potential customers thinking that their product is weird
How to find a marketing agency that is aligned with your interests

Subscribe and watch Shopify Masters on YouTube!

How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching

rachel.reich@shopify.com (Shopify) — Tue, 4 Jan 2022 04:30:00 +0000

You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startup
For more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How they built a private community thousands of people even before launching their product
The 6-figure inventory setback that almost ended their business
The dangers of catering content too much towards your demographic

Subscribe and watch Shopify Masters on YouTube!

How a Microbiome Company Runs a 7-Figure Ambassador Program

rachel.reich@shopify.com (Shopify) — Tue, 21 Dec 2021 04:30:00 +0000

You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company.

For more on BIOHM Health and show notes: https://www.shopify.com/blog/biohm-health-ambassador-program?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why are supplement businesses cost-efficient to get into
How to build significant demand for your product through PR before launching
What is RFM analysis and how it increased their LTV almost 40% over the last year

Subscribe and watch Shopify Masters on YouTube!

How an 8-Figure Business Builds its Teams and Culture | Bushbalm Miniseries EP 6

rachel.reich@shopify.com (David Gaylord, Shopify, Shuang Esther Shan) — Thu, 16 Dec 2021 16:00:00 +0000

To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeo

David Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned. Tune in to hear:

How two friends transitioned from coworkers to business partners
When to hire your first full-time employee and when to outsource for external talent
What rituals and meetings structure the 8-figure business

Subscribe and watch Shopify Masters on YouTube!

A Life Altering Diagnosis That Inspired A Luxury Skincare Company

rachel.reich@shopify.com (Shopify) — Tue, 14 Dec 2021 04:30:00 +0000

You'll learn from an entrepreneur how she built a black-owned, luxury brand.

Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors.

For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience
How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand
The specific ecommerce challenges when running a luxury Black-owned brand

Subscribe and watch Shopify Masters on YouTube!

A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5

rachel.reich@shopify.com (Shuang Esther Shan, Shopify, David Gaylord) — Thu, 9 Dec 2021 16:00:00 +0000

To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ

David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear:

The initial mistakes that taught valuable lessons for David
A 10,000 unit failure and how David solved it
The mindset and mental wellbeing that helps David to face failures

Subscribe and watch Shopify Masters on YouTube!

How This Energy Drink Maker Raised Over $1 Million For Its Cause

rachel.reich@shopify.com (Shopify) — Tue, 7 Dec 2021 04:30:00 +0000

You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.

For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How do you make sure that customers are aware of your differentiators when you're in a crowded marketplace
Why they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their business
What multi-point content strategy and how they use it to drive tons of organic traffic

Subscribe and watch Shopify Masters on YouTube!

Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance | Bushbalm Miniseries EP 4

rachel.reich@shopify.com (David Gaylord, Shopify, Shuang Esther Shan) — Thu, 2 Dec 2021 16:00:00 +0000

To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJs

David Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn:

The initial set up for finances and banking accounts
How they worked past traditional banking limitations
The process of pitching on national TV
Crucial financial practices for managing a business

Subscribe and watch Shopify Masters on YouTube!

How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales

rachel.reich@shopify.com (Shopify) — Tue, 30 Nov 2021 04:30:00 +0000

You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"

For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tune in to learn

What is it like to work with a technical designer to create your products
What is the Entrepreneurial Operating System
Her experience going on Dragons Den and its impact on her business

Subscribe and watch Shopify Masters on YouTube!

The Marketing Strategies that Turned a $900 Investment into an 8 Figure Business | Bushbalm Miniseries EP 3

rachel.reich@shopify.com (Shopify, David Gaylord, Shuang Esther Shan) — Thu, 25 Nov 2021 16:00:00 +0000

To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0

David Gaylord will share key lessons he's learned while marketing Bushbalm:

Three essential components of the marketing stack for new businesses
Rule of thumb for allocating marketing spend
Ways to scale your brand using public relations

Subscribe and watch Shopify Masters on YouTube!

How This Pet Accessories Maker Expanded by Producing an Online Course

rachel.reich@shopify.com (Shopify) — Tue, 23 Nov 2021 04:30:00 +0000

You'll learn from these two entrepreneurs how they made collars that cats love to wear.

For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tune in to learn

How to identify which projects to abandon and which to keep
Why entrepreneurship is not always about acting fast
Why they made a digital course for their product line

Subscribe and watch Shopify Masters on YouTube!

Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2

rachel.reich@shopify.com (David Gaylord, Shopify, Shuang Esther Shan) — Thu, 18 Nov 2021 16:00:00 +0000

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc

David Gaylord, the co-founder of Bushbalm will share the product development learnings of:

Ideation for their first hero product
Finding the ideal production partner and how they work with chemists
Incorporating data and marketing trends into product development
How to manage large orders from retail partners

For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

How This Gender-Defying Clothing Company is Tailoring its Operations

rachel.reich@shopify.com (Shopify) — Tue, 16 Nov 2021 04:30:00 +0000

You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company.

For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The big surprise when these entrepreneurs did their market research for the first time
Why you should have 1 flagship product when you do not have experience in an industry
What is a Fit Party and why you should hold one when creating a clothing brand

Subscribe and watch Shopify Masters on YouTube!

How Bushbalm Grew From a $900 Side Hustle into an 8 Figure Business | Bushbalm Miniseries EP 1

Thu, 11 Nov 2021 16:00:00 +0000

Watch on Youtube: https://youtu.be/7Plih4Fp9o8

Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journey

Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way.

Subscribe and watch Shopify Masters on YouTube!

How This Seafood Company Scaled 6X While Managing Logistical Hurdles

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 9 Nov 2021 04:30:00 +0000

Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymasters

Learn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID.

For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin

rachel.reich@shopify.com (Shopify) — Tue, 2 Nov 2021 04:30:00 +0000

You'll learn from these two entrepreneurs how they disrupted the soda industry by making it healthy.

For more on Olipop and show notes: https://www.shopify.com/blog/olipop-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why nutrition is important for entrepreneurs
What it means to break one rule and break it hard when it comes to creating new products
The big downside when it comes to overvaluing data

Subscribe and watch Shopify Masters on YouTube!

Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry

rachel.reich@shopify.com (Shopify) — Tue, 26 Oct 2021 04:30:00 +0000

In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to approach building a business when you have no background in the industry
Why being outsider in an industry is an advantage
The hardest problems to overcome during the product development stage

Subscribe and watch Shopify Masters on YouTube!

How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model

rachel.reich@shopify.com (Shopify) — Tue, 19 Oct 2021 04:30:00 +0000

In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive.

For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

The most useful insights from transitioning from brick and mortar to ecommerce
How climate change played a role in the growth of their business
The two most important types of people to talk to before developing new products

Subscribe and watch Shopify Masters on YouTube!

Finding Sweet Success with Sugar Free Beverages

rachel.reich@shopify.com (Shopify) — Tue, 12 Oct 2021 04:30:00 +0000

You'll learn how one entrepreneur has continually adapted to the realities of COVID—and still managed to find success along the way.

For more on Swoon and show notes: https://www.shopify.com/blog/swoon-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to find and work with flavor scientists to help with your food or beverage brand
How sampling events teach you exactly how to market your products
What are the most important questions to ask when vetting new manufacturing partners in the food and beverage world

Subscribe and watch Shopify Masters on YouTube!

The Secret Recipe to Scale a DTC French Bakery

rachel.reich@shopify.com (Shopify) — Tue, 5 Oct 2021 04:30:00 +0000

You'll learn from an entrepreneur the step-by-step process started a French dessert store online.

For more about Pastreez and show notes: https://www.shopify.ca/blog/pastreez-email-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to build an email list if you started your business offline
How to deliver a wow factor to the unboxing experience
How do you maximize profit margins for your products

Subscribe and watch Shopify Masters on YouTube!

How Masks For Dogs Landed a Deal on Shark Tank

rachel.reich@shopify.com (Shopify) — Tue, 28 Sep 2021 04:30:00 +0000

You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market.

K9 Mask is an air filter mask maker for dogs designed for health protection against air pollution.

For more on show notes and K9 Mask: www.shopify.com/blog/k9-mask-shark-tank

Tune in to learn

How to work with a manufacturer when you are creating a product that has never been made before
How to market a product that people don't know exists
His experience after a successful appearance on Shark Tank

Subscribe and watch Shopify Masters on YouTube!

Stirring up the Cereal Market and Pouring into National Grocery Chains

rachel.reich@shopify.com (Shopify) — Tue, 21 Sep 2021 04:30:00 +0000

You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years.

Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients.

For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to decide what to change and what to keep when you are innovating on an existing product
How they were able to get into Sprouts, Whole Foods, and Wegmans early in their business
The most important changes they made to their website to make purchasing frictionless

Subscribe and watch Shopify Masters on YouTube!

The Preordering Model that Scaled a Hobby Into a Business

rachel.reich@shopify.com (Shopify) — Tue, 14 Sep 2021 04:30:00 +0000

You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns.

Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home.

For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorder

Tune in to learn

The pros and cons of turning a hobby or passion into a business
The most important skillsets to learn when you are transitioning from passion project into a business
The best way to drum up demand for your product when you are building a pre-launch list

Subscribe and watch Shopify Masters on YouTube!

How Camille Brinch Went from Maker to Multimillion Jewelry Brand

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 7 Sep 2021 04:30:00 +0000

Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel.

For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions
How the company runs Black Friday without discounting
Camille Brinch's plans for entering the physical retail space

Subscribe and watch Shopify Masters on YouTube!

Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online

rachel.reich@shopify.com (Shopify) — Tue, 31 Aug 2021 04:30:00 +0000

For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize

You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste.

For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to know when you should continue investing in your business versus trying something else
How do you identify the kind of customer you want to sell to
How they get free publicity for their brand

Subscribe and watch Shopify Masters on YouTube!

Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear

rachel.reich@shopify.com (Shopify) — Tue, 24 Aug 2021 04:30:00 +0000

You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials.

For more on Mack Weldon and show notes: https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning
How to identify amazing agencies to help you grow your business
What they did to sell out during their first launch

Subscribe and watch Shopify Masters on YouTube!

Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand

rachel.reich@shopify.com (Shopify) — Tue, 17 Aug 2021 04:30:00 +0000

You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand that celebrates all women regardless of their size, shape or stage of life.
For more on Active Truth and show notes: https://www.shopify.com/blog/active-truth-inclusive-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How these two entrepreneurs spent their initial $20,000 investment
How working with an influencer became a game-changer for their business
How to amplify your social proof and reviews to get more sales

Subscribe and watch Shopify Masters on YouTube!

Recipe for Differentiation in the Crowded Nutrition Industry

rachel.reich@shopify.com (Shopify) — Tue, 10 Aug 2021 04:30:00 +0000

You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competition

Promix sells premium nutrition products made with farm direct ingredients designed to support your optimal health & performance.

For more on Promix and show notes: https://www.shopify.com/blog/promix-differentiation?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

How to figure out what your customers care about
Why it's important to look out for new addressable markets
The lessons learned from working with the wrong projects and people

Subscribe and watch Shopify Masters on YouTube!

Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 3 Aug 2021 04:30:00 +0000

The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK.

For more on The Bike Project and show notes: https://www.shopify.com/blog/the-bike-project-social-impact?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn:

Why financial foundation is extremely important for charitable organizations
How to incorporate content within sales funnels
Why changing the business model is needed as you scale

Subscribe and watch Shopify Masters on YouTube!

A Scientist’s Approach to Hydration—and Recurring Revenue

rachel.reich@shopify.com (Shopify) — Tue, 27 Jul 2021 04:30:00 +0000

You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing.

For more on Hydrant and show notes: https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why being a perfectionist is a big mistake especially during the product development phase
What is a multivariate analysis and why it is essential for targeting customers
The changes you need to make when transitioning from 'website-only' to 'omni-channel'

Subscribe and watch Shopify Masters on YouTube!

The Science Behind Building a Profitable Business

rachel.reich@shopify.com (Shopify) — Tue, 20 Jul 2021 04:30:00 +0000

You'll learn the rules of thumb from building a successful business from a serial entrepreneur.

For more on Beast and show notes: https://www.shopify.com/blog/beast-inventory-management?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

Tune in to learn

Why starting a company is more like a science than an art these days
What are the most important systems you should build for your business
How to use customer feedback and the marketplace to determine what products to create next

Subscribe and watch Shopify Masters on YouTube!

How Many YouTube Subscribers Does It Take to Make Six Figures?

rachel.reich@shopify.com (Shopify) — Tue, 13 Jul 2021 04:30:00 +0000

You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages.

For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads

Tune in to learn

Why manufacturing is the most important skill to master early on
How many followers and subscribers they had before hitting the six-figure mark
Why it's dangerous to think that your customers think or behave like you

Subscribe and watch Shopify Masters on YouTube!

The YouTuber Who Built an 8-Figure Fragrance Company

rachel.reich@shopify.com (Shopify) — Tue, 6 Jul 2021 04:30:00 +0000

Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch. Fragrance One creates the highest quality fragrance for any situation so you can get endless compliments throughout your day.

For more on Fragrance One and show notes: https://www.shopify.com/blog/https://fragrance-one-youtube

Tune in to learn

How to turn an influencer business into a scalable product business
What they do to get a 30% repeat purchase rate
The pros and cons of working with family members

Subscribe and watch Shopify Masters on YouTube!

How Sarah’s Scribbles Went From Viral Comic to Creative Franchise

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 29 Jun 2021 04:30:00 +0000

Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and creative process.

For more on Sarah Andersen and show notes: https://www.shopify.ca/blog/sarahs-scribbles-merch

Tune in to learn:

The key qualities that Sarah looks for in her publishing and business partners
The process of turning a viral comic into published books
And the way Sarah approaches merch to make it authentic to her audience

Subscribe and watch Shopify Masters on YouTube!

How the Sustainable Brand Beloved by British Royals is Supporting Underprivileged Children

rachel.reich@shopify.com (Shopify) — Tue, 22 Jun 2021 04:30:00 +0000

You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami.

Gandy's International is a sustainable outdoor travel clothing brand that gives back to underprivileged children by building kids' campuses all around the world.

For more on Gandys International and show notes: https://www.shopify.com/blog/gandys-international-impactful

Tune in to learn

How to vet charities before partnering with them
Why they aim for a 60% margin on their products
How to determine if a content creator is a good fit for your brand

Subscribe and watch Shopify Masters on YouTube!

The Ballsy Idea Behind Building a 10,000 Subscriber Base

rachel.reich@shopify.com (Shopify) — Tue, 15 Jun 2021 04:30:00 +0000

You'll learn from an entrepreneur how he built a playful personal care brand without compromising the product image. Ballsy makes men's personal care products for below the belt.

For more on Ballsy and show notes: https://www.shopify.ca/blog/ballsy-subscription

Tune in to learn

How to create a bold, fun, and playful brand and the benefits of such a brand
What's involved in custom formulating personal care products
The big lesson they learned after they thought they lost 1,000 packages during Valentine's Day

Subscribe and watch Shopify Masters on YouTube!

How a Former Banker Turned Pastry Chef Whipped Up Cult-Favorite Skincare

rachel.reich@shopify.com (Shopify) — Tue, 8 Jun 2021 04:30:00 +0000

You'll learn how Kate McLeod found her ideal business partner, how conversations led to retail partnerships, and how motherhood and COVID can have silver linings.

For more on Kate McLeod's namesake skincare line and show notes: www.shopify.com/blog/kate-mcleod-partnerships

Tune in to learn:

Why cold calling and emails can lead to fruitful partnerships
How to grow from media coverage
The importance of finding the right business partner based on shared values

Subscribe and watch Shopify Masters on YouTube!

One Founder's Playbook for Scaling an Ethically-Made Fashion Brand

rachel.reich@shopify.com (Shopify) — Tue, 1 Jun 2021 04:30:00 +0000

You'll learn from an entrepreneur how she built a sustainable, slow fashion-based clothing brand. Buttercream Clothing is a slow fashion brand that ethically and locally produces comfortable and adorable size-inclusive garments.

For more on Buttercream Clothing and show notes: http://www.shopify.com/blog/buttercream-clothing-facebook-groups

Tune in to learn

How they use Facebook groups to drive sales
What is slow fashion and what's involved in building a slow fashion brand
How they are able to launch new products every 2 weeks as a clothing brand

Subscribe and watch Shopify Masters on YouTube!

Getting Acquired Without Your Typical Off-the-Chart Sales Figures

rachel.reich@shopify.com (Shopify) — Tue, 25 May 2021 04:30:00 +0000

You'll learn from an entrepreneur how he made sure that his business is attractive to strategic partnerships. Apt2B is a hip online furniture brand that focuses on a metropolitan lifestyle.

For more on Apt2B and show notes: https://www.shopify.com/blog/apt2b-exit-plan

Tune in to learn

The logistical challenges when it comes to inventory and shipping large products like furniture
How to remain competitive when big players are moving into your market
How to make your business attractive for acquisitions

Subscribe and watch Shopify Masters on YouTube!

What’s Small, Itchy, and Worth a Multimillion Dollar Remedy?

rachel.reich@shopify.com (Shopify) — Tue, 18 May 2021 04:30:00 +0000

You'll learn from an entrepreneur who started from selling her house for the first batch of inventory to being in retail stores around 25 countries.

Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings.

For more on Bug Bite Thing and show notes: https://www.shopify.com/blog/bug-bite-thing-affiliate-marketing

Tune in to learn

How they made changes in their product packaging to address customer concerns
How they were able to amass 30,000 positive reviews on Amazon
Why they geo-target their ads to focus on retail locations

Subscribe and watch Shopify Masters on YouTube!

30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 11 May 2021 04:30:00 +0000

Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch.

For more on Fanjoy and show notes: www.shopify.com/blog/fanjoy-merch

Tune In To Learn:

How Fanjoy finds and selects social stars to work with
The process of scaling from a print on demand business to find ideal production partners
Fanjoy's plans for expanding into retail as a DTC brand

Subscribe and watch Shopify Masters on YouTube!

From Getting Kicked out of Staples to Being Acquired By BIC

rachel.reich@shopify.com (Shopify) — Tue, 4 May 2021 04:30:00 +0000

You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave).

For more on Rocketbook and show notes: https://www.shopify.com/blog/rocketbook-app

Tune in to learn

What contributed to the early success of their crowdfunding campaign
The manufacturing challenges they had with over 30,000 crowdfunding presales
How they collected over 3 million email addresses by building an app

Subscribe and watch Shopify Masters on YouTube!

How Offering Bundles Doubled Lume Cube's Average Order Value

rachel.reich@shopify.com (Shopify) — Tue, 27 Apr 2021 04:30:00 +0000

You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer.

Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.

For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling

Tune in to learn

Why they focused on international expansion very early in their business
How they manage cash flow when their cash is tied up in inventory
How they used bundling to increase their average order value

Subscribe and watch Shopify Masters on YouTube!

3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 20 Apr 2021 04:30:00 +0000

You will learn from life and business partners on how to create and scale a business with logistics, sustainability, and inclusivity in mind.

Lounge Underwear is a direct-to-consumer intimate and apparel brand that's grown through influencer marketing. For more on Lounge and show notes: www.shopify.com/blog/lounge-underwear-dtc

Tune in to learn:

How to build long term relationships with influencers that lasts beyond campaigns
What kind of culture and talent infrastructures are needed to grow your team as you scale
The reverse engineering mindset of creating an ecommerce success

Subscribe and watch Shopify Masters on YouTube!

Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue

rachel.reich@shopify.com (Shopify) — Tue, 13 Apr 2021 04:30:00 +0000

You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled into one delightful organization.

For more on Threadheads and show notes: https://www.shopify.com/blog/threadheads-apparel-ads

Tune in to learn

How to drive traffic when you are transitioning from selling on a marketplace to your own website
What kind of information to include on your product page that leads to conversions
How to get a customer to buy if they do not buy on the first visit

Subscribe and watch Shopify Masters on YouTube!

Supporting 14,000 Artisans While Generating Over $4 Million in Revenue

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 6 Apr 2021 04:30:00 +0000

Learn from two entrepreneurs who are making the fashion business sustainable both financially and for the environment.

Suta is the maker of modern yet classic sarees geared towards the younger generation. For more on Suta and show notes: www.shopify.com/blog/suta-social-impact

Tune in to learn:

How to price items that enable fair wages for artisans and affordability for consumers
The hiring tactics and growth values to build a strong team
How to 10x your production through marketing tactics that don't feel like marketing

Subscribe and watch Shopify Masters on YouTube!

How One Company Scaled By Not Scaling At All

rachel.reich@shopify.com (Shopify) — Mon, 29 Mar 2021 03:55:00 +0000

You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and deliver exceptionally flavorful spices.

For more on Burlap & Barrel and show notes: http://www.shopify.com/blog/burlap-and-barrel-social-impact

Tune in to learn

The benefits of a low volume BUT high margin business
What are the most important fundamentals you need to establish for your ecommerce business
Why you should price your products in a way that allows you to be generous to your customers

Subscribe and watch Shopify Masters on YouTube!

How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years

rachel.reich@shopify.com (Shopify) — Tue, 23 Mar 2021 04:30:00 +0000

In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M.

SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world.

For more on SendAFriend and show notes: http://shopify.com/blog/sendafriend-tiktok

Tune in to learn

What it means to develop your brand's identity and how to use it in your marketing
How to make sure you aren't being taken advantage of by business partners and vendors
How they used TikTok-style content for Facebook Ads

Subscribe and watch Shopify Masters on YouTube!

How This Entrepreneur Brought Consistent Sales to a Seasonal Business

rachel.reich@shopify.com (Shopify) — Tue, 16 Mar 2021 04:30:00 +0000

You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business.

Glade Optics builds premium goggles and helmets for committed skiers and snowboarders.

For more on Glade Optics and show notes: https://www.shopify.com/blog/glade-optics-seasonal

Tune in to learn

The most valuable activities when starting a business on the side
Why they never make their emails look like emails from big companies and brands
How they are shifting from a highly seasonal business into a more consistent year long business model

Subscribe and watch Shopify Masters on YouTube!

How SUGAR Cosmetics Raised $21 Million and Became an Industry Disruptor

rachel.reich@shopify.com (Shoppify, Shuang Esther Shan) — Tue, 9 Mar 2021 04:30:00 +0000

Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers.

For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc

Tune in to learn:

The digital marketing strategies that allowed SUGAR Cosmetics to reach a market that traditionally preferred in-person purchasing
The importance of understanding consumer needs despite what established production partners might suggest
The realities of being an entrepreneur and choosing to forgo a comfortable corporate career

Subscribe and watch Shopify Masters on YouTube!

Building a 7-Figure Emergency Preparedness Company Without Scare Tactics

rachel.reich@shopify.com (Shopify) — Tue, 2 Mar 2021 04:30:00 +0000

In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand.

Redfora is the US's most-trusted marketplace for the very best emergency preparedness tools, supplies, and planning guides.

For more on Redfora and show notes: www.shopify.com/blog/redfora-partnership

Tune in to learn

What to discuss when you are considering partnering or merging with another company
How to give your customers the right amount of information without overwhelming them
Why ego will slow you down more than anything else and how to keep it in check

Subscribe and watch Shopify Masters on YouTube!

From Kitchen Experiments to Cult Favorite Skincare Brand

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 23 Feb 2021 04:30:00 +0000

You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter.

For more on Camille Rose and show notes: https://www.shopify.com/blog/camille-rose-organic-marketing

Subscribe and watch Shopify Masters on YouTube!

How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry

rachel.reich@shopify.com (Shopify) — Tue, 16 Feb 2021 04:30:00 +0000

You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers.

The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond.

For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo

Tune in to learn

How to identify when your business model is "good enough"
The strategy this company used to rank on top of search engines without spending too much on marketing
How they used virtual appointments to sell more clothing

Subscribe and watch Shopify Masters on YouTube!

86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 9 Feb 2021 04:30:00 +0000

In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms.

For more on Partake Foods and show notes: www.shopify.com/blog/partake-foods-fundraising

Subscribe and watch Shopify Masters on YouTube!

How This Dinnerware Brand Grew Through Influencer Gifting

rachel.reich@shopify.com (Shopify) — Tue, 2 Feb 2021 04:30:00 +0000

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand

Fable creates premium quality home accessories that make designing the perfect space effortless.

For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting

Tune in to learn

Why this brand envisions itself first and foremost as a tech company
How to protect yourself against missteps when you are developing physical products
The benefits of focusing all your marketing efforts on just one city at a time

Subscribe and watch Shopify Masters on YouTube!

Launching a Wearable Technology Through an Accelerator Program

rachel.reich@shopify.com (Shopify) — Tue, 26 Jan 2021 04:30:00 +0000

You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.

HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.

For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator

Tune in to learn

The biggest benefits of joining an accelerator
How to run ads when you are in a heavily regulated industry
How to successfully pre-sell your products in-person and online

Subscribe and watch Shopify Masters on YouTube!

The Marketing Strategy That 10X Their Sales In 18 Months

rachel.reich@shopify.com (Shopify) — Tue, 19 Jan 2021 04:30:00 +0000

In this episode of Shopify Masters, we chat with Rachael Corson of Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair.

For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing

Tune in to learn

How to transition from side hustle to a full business
How the pandemic affected their business but found ways to adapt
How this entrepreneur consistently invests in their employees' training

Subscribe and watch Shopify Masters on YouTube!

The Journey Of Being A Distributor Of A 100-Year-Old Brand

rachel.reich@shopify.com (Shopify) — Tue, 12 Jan 2021 04:30:00 +0000

Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.

For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor

Tune in to learn

How to help retailers sell and educate customers on your products
How to balance between selling to retailers and selling directly to consumers
How to identify and overcome the biggest hurdles for your customers that stop them from buying

Subscribe and watch Shopify Masters on YouTube!

Learnings from Hidden 6-Figure Manufacturing Costs

rachel.reich@shopify.com (Shopify) — Tue, 5 Jan 2021 04:30:00 +0000

We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation.

For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing

Tune in to learn

How to use big brand strategies when starting a smaller business
The hidden six-figure costs in manufacturing
How to use Facebook ads to introduce a new product to the marketplace

Subscribe and watch Shopify Masters on YouTube!

Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

rachel.reich@shopify.com (Shopify) — Tue, 22 Dec 2020 04:30:00 +0000

From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey.

For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing

Tune in to learn:

What questions you should ask manufacturers before partnering with them
Their game plan for selling as many products as possible at trade shows
The best way to approach influencers to improve the chances of them working with you

Subscribe and watch Shopify Masters on YouTube!

The Marketing Tactics of LeBron James’ Sports Nutrition Company

rachel.reich@shopify.com (Shopify) — Tue, 15 Dec 2020 04:30:00 +0000

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space.

Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity

Tune in to learn

How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint
How they decide what kind of information should be and should not be present on each page of their website
What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger

Subscribe and watch Shopify Masters on YouTube!

The Formula for Building a Cult Favourite Skincare Line

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 8 Dec 2020 04:30:00 +0000

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey

Tune in to learn:

Julie's journey of turning home remedies into a natural skincare line with a cult following
How Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29
Why content marketing played a vital role in scaling the business

For more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot

Subscribe and watch Shopify Masters on YouTube!

The Advantages of Brand Licensing in a Different Country

rachel.reich@shopify.com (Shopify) — Tue, 1 Dec 2020 04:30:00 +0000

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.

Tune in to learn

How to structure a licensing deal with a bigger brand
Why and how to localize a product when you are selling in a different country
How they used Facebook ads to build a huge list of leads before launching their business

Subscribe and watch Shopify Masters on YouTube!

How This 8-Figure Brand Turns Skeptics Into Customers

rachel.reich@shopify.com (Shopify) — Tue, 24 Nov 2020 04:30:00 +0000

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers.

For more on PowerDot®and show note:www.shopify.com/powerdot-partnership

Tune in to learn

How to educate a customer that might be skeptical about your product
Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making
What are trusted voices and how they can be powerful in your marketing

Subscribe and watch Shopify Masters on YouTube!

Growing a Niche Product into an 8 Figure Business

rachel.reich@shopify.com (Shopify) — Tue, 17 Nov 2020 04:30:00 +0000

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.

For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche

Tune in to learn

The power of a “shallow rock bottom” and how it can help to quickly rebound from failure
The importance of in-person validation and pricing
How to identify a product or category that is more primed for the word of mouth marketing

Have you ever head of Exchange Marketplace? It’s Shopify’s marketplace to buy and sell businesses.

In addition to browsing businesses that are up for sale, you can now gift a business to an aspiring entrepreneur in your life for as little as $50.

Visit https://exchangemarketplace.com/categories/gift-a-business for more information.

Subscribe and watch Shopify Masters on YouTube!

Art of Reinventing: How This Bicycle Company Refines Its Products

rachel.reich@shopify.com (Shopify) — Tue, 10 Nov 2020 04:30:00 +0000

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product.

Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.

For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development

Tune in to learn

How they sold as year’s worth of bikes in one quarter alone and the logistics involved
The 3 ways to compete in a marketplace
How they use showrooms to learn why people did and didn’t buy

Subscribe and watch Shopify Masters on YouTube!

Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday

rachel.reich@shopify.com (Shopify) — Tue, 3 Nov 2020 04:30:00 +0000

From bypassing discounts to incorporating social impact, for more on how these three previous guests are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup

Subscribe and watch Shopify Masters on YouTube!

How a Beverage Brand Fills the Cups of Many

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 27 Oct 2020 04:30:00 +0000

In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future.

For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact

Tune in to learn

Why Rod and Pernell left their corporate careers to start an impactful business
How BLK&Bold established their retail relationships
The importance of scalability when building a business model

Subscribe and watch Shopify Masters on YouTube!

Building A Niche Board Games Business By Crowdfunding A Million Dollars

rachel.reich@shopify.com (Shopify) — Tue, 20 Oct 2020 04:30:00 +0000

This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.

For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfunding

Tune in to learn

What factors led to the success of their $900,000 Kickstarter campaign
What are the critical steps to take after your crowdfunding campaign ends
Why your SEO efforts should be focused on ranking high for Google Image Search results

Subscribe and watch Shopify Masters on YouTube!

Using TikTok to Generate 15,000 Sales in One Day

rachel.reich@shopify.com (Shopify) — Tue, 13 Oct 2020 04:30:00 +0000

You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months.

For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok

Tune in to learn

When should you invent a new product or simply improve on an existing product
How they use TikTok to acquire new customers
The unique benefits of SMS marketing

Subscribe and watch Shopify Masters on YouTube!

7 Tips for Building a 7-Figure Business

rachel.reich@shopify.com (Shopify) — Tue, 6 Oct 2020 04:30:00 +0000

In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories.

For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing

Tune in to learn

What is their 321 strategy that grew their Instagram to their first 1000 followers
The criteria they look at to evaluate business opportunities and ideas
Should you or should you not outsource your Facebook ads to an agency

Subscribe and watch Shopify Masters on YouTube!

The Scientific Way to Generate and Test Business Ideas

rachel.reich@shopify.com (Shopify) — Tue, 29 Sep 2020 04:30:15 +0000

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales.

King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes.

For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch

Tune in to learn

How to use the scientific method to come up with a business idea
How to drive traffic to a pre-order page
How to build up excitement for new product releases

Subscribe and watch Shopify Masters on YouTube!

The Power of Data and Feedback for Growing a New Brand

rachel.reich@shopify.com (Shopify) — Tue, 22 Sep 2020 04:30:07 +0000

You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time.

The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that.

For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data

Tune in to learn

How to use consultation surveys to learn exactly how to market to your customers
The most challenging part of having a 12-month product development process
Why they chose to advertise using billboards

Subscribe and watch Shopify Masters on YouTube!

The Journey of a Million-Dollar Customized Jewelry Brand

rachel.reich@shopify.com (Shopify) — Tue, 15 Sep 2020 04:30:06 +0000

For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource

Tune in to learn

How to manage a business that requires customization for every product
How they crowdsource the design of their jewelry
How they market their business when 50% of their customers are buying products as gifts

Subscribe and watch Shopify Masters on YouTube!

Using Life Savings To Kickstart A Planner Business

rachel.reich@shopify.com (Shopify) — Tue, 8 Sep 2020 04:30:02 +0000

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.

STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves.

For more on STIL and show notes: www.shopify.com/blog/stil-marketing

Tune in to learn

How she was able to sell out her first production run using her life savings
Why the moved from focusing on big influencers to featuring their customers into brand ambassadors
How she turned a seasonal business into predictive and stable revenue throughout the year

Subscribe and watch Shopify Masters on YouTube!

Achieving High Conversion Rates in a Saturated Market

rachel.reich@shopify.com (Shopify) — Tue, 1 Sep 2020 04:30:23 +0000

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.

PureChimp sells Feel good Japanese matcha green tea and 100% natural skincare.

For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads

Tune in to learn

How to increase your conversion rate
What to do when you see a lot of competition entering your market
The pros and cons of the different paid advertising platforms

Subscribe and watch Shopify Masters on YouTube!

The Pre-Launch Strategies of A Million-Dollar Brand

rachel.reich@shopify.com (Shopify) — Tue, 25 Aug 2020 04:30:02 +0000

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.

Healthish sells health-based products that help you live a 'healthish' lifestyle.

For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing

Tune in to learn

What is a golden trifecta rule for choosing products
How to identify Influencers to do Instagram influencer marketing
What is an ideal Influencer marketing deal

Subscribe and watch Shopify Masters on YouTube!

How 2 Teachers Started a 7-Figure T-Shirt Business

rachel.reich@shopify.com (Shopify) — Tue, 18 Aug 2020 04:30:07 +0000

You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture.

For more on Tumbleweed TexStyles and show notes: http://shopify.com/blog/tumbleweed-texstyles-side-hustle

Tune in to learn

What should T-shirt entrepreneurs not to waste their time and money on
How to test and design before moving into production
What is the best time to email your customers

Subscribe and watch Shopify Masters on YouTube!

Pizza In The Post: How Pizza Pilgrims Moved Their Restaurants Online

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 11 Aug 2020 04:00:27 +0000

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors.

For more on Pizza Pilgrims and show notes: https://www.shopify.com/blog/blog/pizza-pilgrims-pivot

In this episode you will hear:

How Pizza Pilgrims transited from a street vendor into a chain of restaurants
How to establish employee retention programs within the hospitality industry
The process of creating mailable pizzas and moving a restaurant online

Subscribe and watch Shopify Masters on YouTube!

Catch-Up with 3 Previous Guests: Growing Through COVID-19

rachel.reich@shopify.com (Shopify) — Tue, 4 Aug 2020 04:30:09 +0000

In this episode, you'll hear from:

Chris Meade from CROSSNET on how they experienced a 500% increase in sales
Jess Ekstrom from Headbands of Hope on their masks donation program
Gamal Codner from Fresh Heritage on tripling their marketing budget

For more on our guests and show notes: https://www.shopify.com/blog/shopify-masters-catch-up-2

Subscribe and watch Shopify Masters on YouTube!

Best of Both Worlds: Ethical Fashion Label and YouTube Success

rachel.reich@shopify.com (Shopify) — Tue, 28 Jul 2020 04:30:10 +0000

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.

Justine is a French fashion designer creating ethical clothing for all body types.

For more on Justine Leconte and show notes: https://www.shopify.com/blog/justine-leconte-youtube

Tune in to learn

Why fast fashion is a bad business model
How to grow your YouTube channel to your first 1,000 subscribers
How to create a giveaway that generates a lot of attention

Subscribe and watch Shopify Masters on YouTube!

Turning Your Passion Project into a Seven Figure Business

rachel.reich@shopify.com (Shopify) — Tue, 21 Jul 2020 16:16:29 +0000

You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business.

State Bicycle creates direct to consumer bikes that are simple, stylish, and affordable.

For more on State Bicycle and show notes: https://www.shopify.com/blog/state-bicycle-partnerships

Tune in to learn

Why you need to invest in quality control if you want to build multi-decade brand
Why there’s good revenue and bad revenue and how to tell the difference
How to get big brands like The Wutang Clan and The Simpsons to collaborate with you

Subscribe and watch Shopify Masters on YouTube!

Creating The Perfect Product For Social Media Virality

rachel.reich@shopify.com (Shopify) — Tue, 14 Jul 2020 04:30:01 +0000

You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account.

Truff is a truffle hot sauce with an upscale but personable aura.

For more on Truff and show notes: https://www.shopify.com/blog/truff-social-media

Tune in to learn

How they grew an Instagram account from 0 to 10,000 in just a few months
Why the teased their product to their audience before ever launching it
What is an influencer seeding program and how it can make or break your product launch

Subscribe and watch Shopify Masters on YouTube!

A Youtuber's Journey Of Launching Products Based on Community Feedback

rachel.reich@shopify.com (Shopify) — Tue, 7 Jul 2020 04:30:20 +0000

In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment.

BluMaan is a range of men's hair products created with input from the BluMaan Community.

For more on BluMaan and show notes: https://www.shopify.com/blog/blumaan-community

Tune in to learn

How to build a community before building a product
The suprising and underutilize dbenefits of builindg a good relationship with your manufacturers
Why they are moving away from influencers that do product reviews of products in their industry

Did you know that you can buy shipping labels for your orders at home and print them with a regular printer, get shipping insurance within the United States, and receive discounted shipping rates with certain carriers with Shopify Shipping? There are no additional fees, carrier account, or app required– this is included with your Shopify plan. So check out Shopify Shipping today at shopify.com/ship for more information.

Subscribe and watch Shopify Masters on YouTube!

Building A Multi-Million Fitness Brand Without Paid Marketing

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 30 Jun 2020 04:30:13 +0000

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout.

In this episode, you will learn how the husband and wife team:

Pitched on Shark Tank and had all sharks vying to be their partner
How they received media coverage from notable publications like Vouge, Marie Claire, and Glamour
And how they are managing an influx of sales during COVID-19

For more on Bala and show notes: https://www.shopify.com/blog/bala-organic-marketing

Also check out Shopify Ping. It's a free live chat app for Android or iOS devices. It even works on iPads! Did you know that shoppers who use live chats are almost 3 times more likely to complete their purchase? For more information visit shopify.com/chat

Subscribe and watch Shopify Masters on YouTube!

Moomin Shop: Licensing and Merchandising For An Iconic Global Brand

rachel.reich@shopify.com (Shopify) — Tue, 23 Jun 2020 04:30:01 +0000

In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets.

The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise.

For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing

Tune in to learn

What is a licensing deal and how it works
How they use Facebook Lead ads that return 8 times return on ad spend
The often missing element that makes your customers engage with your content

Subscribe and watch Shopify Masters on YouTube!

Launching A Niche Business with $500

rachel.reich@shopify.com (Shopify) — Tue, 16 Jun 2020 04:30:06 +0000

Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear.

For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing

Tune in to learn

What research you should do to determine if a business is viable
What it means to focus on functions and features rather than your company’s brand
Why it’s a mistake to ask for influencers to post about your product in exchange for the product

Subscribe and watch Shopify Masters on YouTube!

Catch-Up with 3 Previous Guests: Navigating The Impacts of COVID-19

rachel.reich@shopify.com (Shopify) — Tue, 9 Jun 2020 04:30:24 +0000

We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply on how they turned around their business from a drop in sales.

In the spirit of catching up, the team at Shopify recently put together Reunite, a free streamed event where the company's leadership team shared new and upcoming ecommerce products and provided insights about the future of commerce. You can watch quick recaps of key announcements plus find resources on how to put new tools into action for your business by visiting www.shopify.com/stream.

For more on the merchants featured and show notes: https://www.shopify.com/blog/shopify-masters-catch-up

Subscribe and watch Shopify Masters on YouTube!

Foursquare Meets Volleyball: The Invention of a 7-Figure Sport

rachel.reich@shopify.com (Shopify) — Tue, 2 Jun 2020 04:30:37 +0000

In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport.

CROSSNET is the world's first four square volleyball game.

For more on CROSSNET and show notes: https://www.shopify.com/blog/crossnet-pr

Tune in to learn

How to find a manufacturer to create a brand new type of product when you only have a $5,000 budget
How to increase sales using FOMO in your email marketing
How to use LinkedIn to get featured on big publications like Forbes

Subscribe and watch Shopify Masters on YouTube!

Meet the 3-Person Team Behind a Global Giftware Company

rachel.reich@shopify.com (Shuang Esther Shan, Shopify) — Tue, 26 May 2020 04:30:09 +0000

In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items that are sold in over 45 countries.

Bitten Design was founded in 2008 and creates giftware from fun ideas.

For more on Bitten Design and show notes: https://www.shopify.com/blog/bitten-design-bootstrapping

Tune in to learn:

The investments and skillsets needed to launch a giftware design company
How this design team manages legal restrictions, patents, and wholesale relationships
The balance between personal and professional life for a couple who are life and business partners

Music featured in this episode:

Lovers Hollow by Blue Dot Sessions
Greylock by Blue Dot Sessions
Starlight by Chad Crouch
Periwinkle by Chad Crouch

Subscribe and watch Shopify Masters on YouTube!

How This Direct To Consumer Fashion Brand Found Its Product Market Fit

rachel.reich@shopify.com (Shopify) — Tue, 19 May 2020 04:30:18 +0000

In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand.

Caraa sells handbags, reimagined. The perfect balance of form and function designed for a life in motion.

For more on Caraa and show notes: https://www.shopify.com/blog/caraa-partnership

Tune in to learn

How they got their first 100 customers
How do you know if you have product-market fit?
How they determine the pricing of their products

Subscribe and watch Shopify Masters on YouTube!

40 Prototypes and Lenny Kravitz: How This Cause Driven Brand Differentiates Itself

rachel.reich@shopify.com (Shopify) — Tue, 12 May 2020 15:08:53 +0000

In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands.

Twice is a modern oral healthcare company reimagining the everyday experience of brushing your teeth.

For more on Twice and show notes: https://www.shopify.com/blog/twice-cause-driven

Tune in to learn

How to work with a charitable partner
Do customers care about charitable missions
How to make the purchase decision easier for your customers

Subscribe and watch Shopify Masters on YouTube!

Second Act: How They Launched A Second Successful Business

rachel.reich@shopify.com (Shopify) — Tue, 5 May 2020 04:30:03 +0000

In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different industry.

Veldskoen Shoes sells ethically and sustainably made shoes from South Africa.

For more on Veldskoen Shoes and show notes: https://www.shopify.com/blog/veldskoen-shoes-paid-marketing

Tune in to learn

How to scale ad spend from $1,000 to $30,000 per month
What is browse abandonment and why is it important to set up email flows for it
Why recency is the most valuable attribute to know ∫about your customer

Subscribe and watch Shopify Masters on YouTube!

How A Custom Shopping App Multiplied Their Conversion Rates

rachel.reich@shopify.com (Shopify) — Tue, 28 Apr 2020 04:30:21 +0000

In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate.

True Vintage is a leading vintage clothing retailer providing global customer base with an eco-friendly approach to fashion.

For more on True Vintage and show notes: https://www.shopify.com/blog/true-vintage-app

Tune in to learn

How they grew their Instagram to 30,000 followers in just a few months
How they built a shopping app for their store
How to scale up a business up to 8,000 SKUs of one-off products

Subscribe and watch Shopify Masters on YouTube!

How to Turn Your Content Marketing Into A Sales Machine

rachel.reich@shopify.com (Shopify) — Tue, 21 Apr 2020 04:30:01 +0000

In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.

For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing

Tune in to learn

What are kaizen principles and how you can apply it to improving your business
How to respond when your target customer says your product is too expensive
Their system for cranking out great content that improves their SEO

Subscribe and watch Shopify Masters on YouTube!

How LastObject Broke Their Crowdfunding Goal in 22 Minutes

rachel.reich@shopify.com (Shopify) — Tue, 14 Apr 2020 04:30:06 +0000

In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter Campaign

LastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and buds. Replacing at least 1,000 cotton swabs.

For more on LastObject and show notes: https://www.shopify.com/blog/lastobject-crowdfunding.

Tune in to learn

How to validate your product idea by collecting emails
How to market towards a sustainability-focused customer
How to determine if your passion is worth pursuing as a business

Subscribe and watch Shopify Masters on YouTube!

The Secret Ingredients to Building a 7-Figure Meal Service Business

rachel.reich@shopify.com (Shopify) — Tue, 7 Apr 2020 04:30:17 +0000

In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notifications

Eat Well Nashville delivers deliciously healthy, ready-to-eat meals straight to your home or office.

For more on Eat Well Nashville and show note: https://www.shopify.com/blog/eat-well-nashville-marketing

Tune in to learn

Why you should talk to your potential competitors early on
How to market to customers via text message
Why they acquired a competitor within their first year of business

Subscribe and watch Shopify Masters on YouTube!

How an Entrepreneur Worked Quickly With Local Government To Help Local Businesses During The Covid-19 Pandemic

rachel.reich@shopify.com (Shopify) — Tue, 31 Mar 2020 04:30:27 +0000

In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemic

The Cornwall Gift Certificate Program provides a gift certificate program where shoppers can purchase gift certificates from a slew of local businesses.

For more on Cornwall Gift Certificate Program and show notes: https://www.shopify.com/blog/cornwall-gift-certificate-pivot

Tune in to learn:

How a local entrepreneur worked with local government to help businesses stay afloat during the COVID-19 pandemic
What you should be focused on when launching a business on a tight timeline
How to prepare when meeting with local government officials especially when you are seeking their help and resources

Subscribe and watch Shopify Masters on YouTube!

How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

rachel.reich@shopify.com (Shopify, Shuang Esther Shan) — Tue, 24 Mar 2020 04:30:01 +0000

In this special episode of Shopify Masters, we visit the office of Velasca, a direct to consumer brand specializing in Italian handcrafted shoes. Co-founder Enrico Casati shares how he left his banking career and launched a direct to consumer brand by connecting local craft-makers in Italy with a global customer base.

The COVID-19 pandemic is affecting entrepreneurs everywhere, some more than others. Velasca, based in an epicenter of the current outbreak, are working incredibly hard to stay connected with their community virtually and adapt to these uncertain times. This episode was recorded in late 2019, and Velasca’s journey is an impressive one to listen to. Send some love their way virtually by visiting them here. At Shopify, we're quickly building new resources to help independent businesses navigate the current situation. up resources to better help our community, Learn more about our response to COVID-19 here.

For more on Velasca and the show notes: https://www.shopify.com/blog/velasca-dtc

Tune in to learn:

How Velasca built relationships with the shoemakers and convinced them to take on their orders
What kind of storytelling that connects to consumers and entertains them
The process of building out a retail presence that spans over ten stores and three countries

Music in this episode:

Donnalee by Blue Dot Sessions
Poppyseed by Podington Bear
Vacation Days by KICKSTA

Subscribe and watch Shopify Masters on YouTube!

The Best Conversion Hacks That Anticipate Customer's Needs

rachel.reich@shopify.com (Shopify) — Tue, 17 Mar 2020 04:30:06 +0000

In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass market

Youth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.

For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion

Tune in to learn

How they grew from 150 pounds per month to 9,000 pounds per month on ads
What changes they made to their site to improve their products perceived value
How to sell a product when the buyer is a parent and the end-user is their child

Subscribe and watch Shopify Masters on YouTube!

How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine

rachel.reich@shopify.com (Shopify) — Tue, 10 Mar 2020 04:30:10 +0000

In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figures

FUSED Hawaii designs timeless, functional swimwear for all body types
at all stages of life, so you feel comfortable, confident, and beautiful in your own skin again.

For more on Fused Hawaii and show notes: https://www.shopify.ca/blog/fused-hawaii-mindset

Tune in to learn

How she was able to finally break through the 7 figure mark
Why it’s important not to be too attached to the highs or the lows of entrepreneurship
How to generate sales from Facebook Lives inside Facebook Groups

Subscribe and watch Shopify Masters on YouTube!

How This Natural Skincare Company is Supporting Other Female Founders

rachel.reich@shopify.com (Shopify) — Tue, 3 Mar 2020 04:30:05 +0000

In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.

NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices.

For more on NIU BODY and show notes: https://www.shopify.com/blog/niu-body-content

Tune in to learn

What to look for in a co-founder
How going full time in their business led to $250,000 in sales
Which social media channel is the best to use to get press

Subscribe and watch Shopify Masters on YouTube!

Diversity Matters: This Makeup Brand's Movement for Inclusivity

rachel.reich@shopify.com (Shopify) — Tue, 25 Feb 2020 04:30:11 +0000

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own business

Makeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers.

For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-products

Tune in to learn

How to turn a blog in to a business
Why is a brand book important and what you should include inside your brand book
What she did after losing an Instagram account of 100,000 followers

Subscribe and watch Shopify Masters on YouTube!

Balancing Act: Growth and Purpose for a Social Enterprise

rachel.reich@shopify.com (Shopify) — Tue, 18 Feb 2020 04:30:10 +0000

In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterprise

Sweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care products.

For more on Sweet Beginnings and show notes: www.shopify.com/blog/sweetbeginnings-growth

Tune in to learn

How does having an online store affect offline sales
How should Chief Growth Officer spend their time
What you get out of one-on-one customer interviews that you can’t get out of surveys

Subscribe and watch Shopify Masters on YouTube!

How This Direct to Consumer Brand Disrupted the Cookware Industry

rachel.reich@shopify.com (Shopify) — Tue, 11 Feb 2020 04:30:03 +0000

In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry.

For more on Made In and the show notes: https://www.shopify.com/blog/madeincookware-disruption

Tune in to learn

What is involved in doing a whole redesign of an ecommerce site
What you should focus on when improving your product page
How to use your suppliers and manufacturers as a source of your marketing

Subscribe and watch Shopify Masters on YouTube!

From Class Project to Kickstarter to Shark Tank

rachel.reich@shopify.com (Shopify) — Tue, 4 Feb 2020 04:30:05 +0000

In this episode, you’ll learn from these two entrepreneurs who turned their class project into a 6-figure business

Kanga invented and patented the world's first iceless cooler designed to fit around an entire case of 12 oz. beverages.

For more on Kanga and the show notes: https://www.shopify.com/blog/kanga-sharktank

Tune in to learn

How to collect early feedback from your initial beta customers
The value of setting your pricepoint higher than what it’s currently worth
What kind of retargeting photos work best for their ads

Subscribe and watch Shopify Masters on YouTube!

The Business of Planners: How to Create Products and Return Customers

rachel.reich@shopify.com (Shopify) — Tue, 28 Jan 2020 04:30:14 +0000

In this episode, you’ll learn form an entrepreneur who got well known in the planner community by posting content on Facebook Groups

Chasing Planner Peace sells a range of refillable, customizable planners with the widest range of planner refills

For more on Chasing Planner Peace and show notes: https://www.shopify.com/blog/chasingplannerpeace-product

Tune in to learn

How you can build a customer base with custom work, but should quickly move to selling non-custom products
How to promote your business in other people’s Facebook groups
How to determine if people are actually going to pay for a product instead of just saying they would

Subscribe and watch Shopify Masters on YouTube!

The Business of Celebrations: How Retail Enabled this Party Boutique to Thrive

rachel.reich@shopify.com (Shopify) — Tue, 21 Jan 2020 04:30:36 +0000

While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a boutique for party goods, tableware, decor and all things event design. In this episode of Shopify Masters, Rachel shares her journey of launching online, operating two physical stores, and building relationships with return customers.

For more on Bonjour Fete and show notes: https://www.shopify.com/blog/bonjourfete-party

Tune in to learn

How to use social media to contact vendors instead of spending lots of money to go to trade shows
The most important metrics to pay attention to when running a physical retail store
How to create an Instagram feed that drives traffic to your product page

Subscribe and watch Shopify Masters on YouTube!

How Purpose Fuelled this Business to Keep Going

rachel.reich@shopify.com (Shopify) — Tue, 14 Jan 2020 04:30:02 +0000

In this episode, you’ll learn from an entrepreneur on why and how to figure out WHY you are starting your business

So Worth Loving is a lifestyle company bridging the gap between not talking about self worth and talking about it.

Tune in to learn

Why and how to figure out your WHY when starting your business
How to transition from your full time job to your own business
How to manage entrepreneurship burnout

Subscribe and watch Shopify Masters on YouTube!

Bullet Journal’s Journey Through Kickstarter, Publishing, and Production

rachel.reich@shopify.com (Shopify) — Tue, 7 Jan 2020 04:30:01 +0000

What started as a way to keep track of his day to day and combat ADHD, Ryder Carroll’s method of Bullet Journal gained a massive following online as he shared his journaling process. From a published book to a successive product, Ryder shares how his intention of solving a common problem led to a new direction in his life and career.

The Bullet Journal is the analog system for the digital age that lets you track the past, organize the present, and plan your future.

For more on Bullet Journal, Ryder Carroll, and the show notes: https://www.shopify.com/blog/bullet-journal-methodology

Tune in to learn

How to showcase how your customers are using your products
Why you should never be afraid of giving away too much free content
Why they created a companion app for their products

Subscribe and watch Shopify Masters on YouTube!

How $100 Bottle of Hot Sauce Brings the Heat and Virality

rachel.reich@shopify.com (Shopify) — Tue, 31 Dec 2019 04:30:25 +0000

Brothers Nadim and Rami Yahia grew up mixing together condiments and hot sauces to create their own concoctions. They turned this habitual sauce mixing into CustomHeats, a hot sauce business that allows customers to create their own sauces and labels by bridging the food industry with tech and data. In this episode of Shopify Masters, you’ll hear from Nadim Yahia of CustomHeats on marketing with a low budget, developing hardware, and how their $100 bottle of hot sauce went viral.

For more on CustomHeats and show notes: https://www.shopify.com/blogcustomheats-viral

Tune in to learn

The challenges with creating a business that allows customers to fully customize their product
How to use a $100 marketing budget to get on big publications
How they used their Instagram content to validate their market

Subscribe and watch Shopify Masters on YouTube!

How Instagram Brings Ventana Surfboards a Wave of Sales

rachel.reich@shopify.com (Shopify) — Tue, 10 Dec 2019 04:30:05 +0000

David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales.

For more on Ventana Surfboards and show notes: https://www.shopify.ca/blog/ventanasurfboards-instagram

Tune in to learn

How to talk about your brand at a fair or trade show
How to collaborate with artists to turn their audience in to your customers
How they sold a $15,000 surfboard from a post on Instagram

Subscribe and watch Shopify Masters on YouTube!

The Power of Content: How 1 Article Generated $22 Million in Sales

rachel.reich@shopify.com (Shopify) — Tue, 3 Dec 2019 04:30:11 +0000

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way.

For more on BOOM by Cindy Joseph, Ezra Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand

Tune in to learn

What is the love, demo, love video and why is it such an effective marketing tool
Why you should not drive your traffic straight to a product page and where to drive it to instead
Where to reinvest in your brand and company

Subscribe and watch Shopify Masters on YouTube!

FinalStraw's Journey of Building a Cause Driven Business

rachel.reich@shopify.com (Shopify) — Tue, 26 Nov 2019 04:30:01 +0000

Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.

For more on FinalStraw and show notes: https://www.shopify.ca/blog/finalstraw-cause

Tune in to learn

How you can use Amazon reviews to create a superior product
What’s the best use of your time when preparing for a crowdfunding campaign
How to balance marketing your cause versus marketing your product

Subscribe and watch Shopify Masters on YouTube!

Pessimism vs. Enthusiasm When Validating an Idea

rachel.reich@shopify.com (Shopify) — Tue, 19 Nov 2019 04:30:08 +0000

When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new business idea. As his beard got longer, Gamal noticed how there were no grooming products designed for men of color and launched Fresh Heritage to address this unmet need in the market.

For more on Fresh Heritage and show notes: https://www.shopify.com/blog/fresh-heritage-validate

Tune in to learn

Why it’s important to invest in your education
Why you do not need the best product, you just need to be different
How to network with successful brands and get them to give you advice

Subscribe and watch Shopify Masters on YouTube!

Why Losing Money on a Sale Can Be Beneficial

rachel.reich@shopify.com (Shopify) — Tue, 12 Nov 2019 04:30:13 +0000

The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory experience prompted her to launch Outlaw Soaps with her husband Russ. Together, the couple created soaps that would smell like campfire, whiskey, and leather to meet the niche of specialty scents.

In this episode of Shopify Masters, we’ll hear from Danielle Vincent of Outlaw Soaps on how they navigated production and why feedback from customers are crucial.

For more on Outlaw Soaps and show notes: https://www.shopify.ca/blog/outlawsoaps-sales

Tune In To Learn

What metric led them to 600% Growth
Why content marketing and SEO are still worth it even though they take longer for results
The emails they sent to turn customers in to repeat buyers

Subscribe and watch Shopify Masters on YouTube!

Why Telling Stories is More Important Than Ads

rachel.reich@shopify.com (Shopify) — Tue, 5 Nov 2019 04:30:18 +0000

Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world.

In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.

For more on Superfit Hero and show notes: https://www.shopify.ca/blog/superfithero-storytelling

Tune in to learn

Why they decided to start selling fitness apparel in the roller derby niche
How non-product focused content turns prospects into customers
Why it’s important to release more products

Subscribe and watch Shopify Masters on YouTube!

How to Scale Beyond Stagnant Sales

rachel.reich@shopify.com (Shopify) — Tue, 29 Oct 2019 04:30:24 +0000

Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. Initially starting with a physical and service location, Modern Automotive Performance expanded to selling products online and grew to generate over $27 million in annual revenue.

In today’s episode of Shopify Masters, Chris Carey shares how they moved past stagnant sales, which resources changed his way of thinking, and why they closed down their original service business to focus on ecommerce.

For more on Modern Automotive Performance and show notes: https://www.shopify.ca/blog/maperformance-scale

Tune in to learn

How to use forums to get your first customers
The key to great customer service that will give you organic growth
What is an Entrepreneurial Operating System

Subscribe and watch Shopify Masters on YouTube!

Bulletproof's Branding and Scaling Advice

rachel.reich@shopify.com (Shopify) — Tue, 22 Oct 2019 04:30:12 +0000

Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five books on his diet and lifestyle approaches, it was no surprise that Dave decided to launch his own line of nutrition products.

Under the brand name Bulletproof, consumers can include coffee, proteins, and supplements that Dave personally uses into their routines. Despite Dave’s reputation, building a notable brand within the consumer packaged goods space takes a village and scaling it is no easy feat.

In this episode of Shopify Masters, you’ll hear from Karen Huh, the VP of Product Management and Strategy and Bulletproof. Karen grew her team from one direct report into three teams of five to six employees, and she looks after everything from research and development to creatives.

For more from Bulletproof and the show notes: www.shopify.com/blog/ bulletproof-branding

Tune in to Learn

How to get clarity on your brand
Why it’s important to simplify your brand messaging and how to do it
How to increase your speed to get things done

Subscribe and watch Shopify Masters on YouTube!

Disrupting a Stagnant Market through Self Funding

rachel.reich@shopify.com (Shopify) — Tue, 15 Oct 2019 04:30:02 +0000

Josh Elizetxe has been a serial entrepreneur ever since he was a teenager. Having a knack for building websites, SEO, and managing ad dollars, Josh managed sites for an array of businesses when he was still in school. Despite the early success, it wasn't until Josh befriended his dentists through multiple braces treatments and jaw surgery that he found his calling.

Josh was intrigued by the dental industry and invested his own savings to research an at-home whitening system to disrupt the stagnant market by starting Snow Teeth Whitening.

In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on how he found his interest within the dental industry and why it's important to pace yourself in the entrepreneurship journey.

For more on Josh Elizetxe, Snow, and the show notes: https://www.shopify.com/blog/snow-market-disruption

Tune in to learn

How they’ve stepped up influencer marketing to work with celebrities
Why he invested millions of dollars of his own money into his company
Why all his retail partners are calling him to stock his product
How to think of entrepreneurship as a marathon and not a sprint

Subscribe and watch Shopify Masters on YouTube!

Building a $1.8 Million Gift Box Company

rachel.reich@shopify.com (Shopify) — Tue, 8 Oct 2019 04:30:02 +0000

Three Nashville proud friends, Sam Davidson, Stephen Moseley, and Rob Williams, had the idea to start Batch, a gift company curating items made by artisans from their beloved city.

Initially starting off selling subscription boxes in 2013, Batch switched gears to be a gift company and grew to have its own retail space while generating $1.8 million in sales annually.

In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local makers, and switched their business focus.

For more on Batch and the show notes: https://www.shopify.com/blog/batch-growth

Tune in to learn

How they used a landing page to validate their business idea
The customer feedback the convinced them to open a physical retail store
The most important questions you should ask your existing customers

Subscribe and watch Shopify Masters on YouTube!

Viral Idea To Product In 60 Days

rachel.reich@shopify.com (Shopify) — Tue, 1 Oct 2019 04:30:02 +0000

Justin Clark is a serial entrepreneur who loves to launch new products and build brands. In 2017 Justin and his friends decided to give male rompers a chance and launched the company Romperjack.

From ideation to production to marketing, Romperjack went from an idea to a physical product within 60 days.

In this episode of Shopify Masters, you'll hear from Justin Clark of Romperjack on how he validate product-market fit, work with manufacturers, and move from a viral brand to an everyday brand.

For more on Justin Clark, Romperjack, and the show notes: https://www.shopify.com/blog/romperjack-viral-product

Tune in to learn

How to go from viral idea to a live product in 60 days
The lifespan of a viral product
What it means to focus on your brand instead of your products

Subscribe and watch Shopify Masters on YouTube!

How to Step Out of Your Comfort Zone and Pitch On National TV

rachel.reich@shopify.com (Shopify) — Tue, 24 Sep 2019 04:30:17 +0000

Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing home remedies that were chemical-free Krista started GloveStix to sell her deodorizer for athletic gear.

Going from mom to business owner, Krista stepped out of her comfort zone to pitch to national TV programs like the Today Show and Shark Tank.

In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she created a physical product, sold during live events, and pitch on national TV programs.

For more on GloveStix and show notes: https://www.shopify.com/blog/glovestix-tv

Tune in to learn

How to use your Facebook friends to launch your business faster
Why it’s important to know how much you’re willing to lose when starting a
business
How this entrepreneur prepared to pitch on QVC in less than 24 hours

Subscribe and watch Shopify Masters on YouTube!

How a Beauty Subscription Box Launched Through Facebook Groups

rachel.reich@shopify.com (Shopify) — Tue, 17 Sep 2019 04:30:23 +0000

Bili Balogun always loved beauty and experimenting with new products, so much so that she started her own beauty subscription box months after graduating from college in 2017.

Bootstrapping with only $200, Bili launched Tribe Beauty Box and grew the business to over $300,000 in sales in 16 months.

In this episode of Shopify Masters, you'll hear from Bili Balogun of Tribe Beauty Box on how to collaborate with brands, build relationships with subscribers, and launch a business through other Facebook groups.

For more about Tribe Beauty Box and the show notes: https://www.shopify.com/blog/tribe-beauty-box

Tune in to learn

What it means to use your disadvantages as your advantages
How do you know when to move from research and planning phase to execution
How they tripled their Facebook group numbers with a giveaway

Subscribe and watch Shopify Masters on YouTube!

How to Create Your Own Viral Moments

rachel.reich@shopify.com (Shopify) — Tue, 10 Sep 2019 04:30:17 +0000

Before the historic NBA championship win by the Toronto Raptors in 2019, the team made it to the playoffs in 2014 and launched Yanal Dhailieh into the perfect moment to start his lifestyle and community brand, Peace Collective.

By wearing a "Toronto vs. Everybody" t-shirt to a Raptors playoffs game and getting featured in a TSN documentary, Yanal turned that moment into an apparel brand that generates millions in revenue annually and two retail stores.

In this episode of Shopify Masters, you'll hear from Yanal Dhailieh of Peace Collective on how to build a community, grow from viral moments, and create your own virality.

For more on Peace Collective, Yanal Dhailieh, and show notes: https://www.shopify.ca/blog/peace-collective-viral
Tune in to learn

How to create a viral moment
How to educate your customers on your cause
Why storytelling is your biggest advantage over bigger companies and how to do it

Subscribe and watch Shopify Masters on YouTube!

Why an MBA Was Important for This Entrepreneur

rachel.reich@shopify.com (Shopify) — Tue, 3 Sep 2019 04:30:19 +0000

Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers.

Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills.

In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up.

For more on Sali Christeson, ARGENT, and show notes: https://www.shopify.ca/blog/argent-mba

Tune in to learn

Why you might want to get an MBA before starting your business
What is a brand book and what needs to go in a brand book
How do you measure that you are making progress with building your brand

Subscribe and watch Shopify Masters on YouTube!

How to Partner With Physical Stores to Showcase Your Product

rachel.reich@shopify.com (Shopify) — Tue, 27 Aug 2019 04:30:04 +0000

During a golf tournament, Jeremiah Curvers was injured and got a double herniated disk. Bedridden for three months, Jeremiah got to think a lot about mattresses and what he wanted to see in his ideal mattress.

Motivated by his research, Jeremiah launched Polysleep to create a direct consumer sleep brand that offers better rest while making a social and environmental impact.

In this episode of Shopify Masters, you'll hear from Jeremiah Curvers of Polysleep on how to partner suppliers and physical stores.

For more on Polysleep and the show notes: https://www.shopify.com/blog/polysleep-partnership

Tune in to Learn

How to partner with physical stores to showcase your product
Their tricky pre-Black Friday email that sold out all of their Black Friday products
How to create high converting content with your affiliates

Subscribe and watch Shopify Masters on YouTube!

This Leather Maker's Journey From Basement to Seven Figures

rachel.reich@shopify.com (Shopify) — Tue, 20 Aug 2019 04:30:03 +0000

While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online.

Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.

In this episode of Shopify Masters, you'll hear from Ryan Popoff of Popov Leather on how to take outstanding product photos and how he works with micro-influencers.

For more information on Popov Leather and show notes: https://www.shopify.com/blog/popov-leather-influencer

Tune in to learn

The key components for product photos that lead to conversions
The most important question to as in a post-purchase survey
Which channel for micro-influencer marketing to focus on and why

Subscribe and watch Shopify Masters on YouTube!

Why This Founder Took Two Years to Launch

rachel.reich@shopify.com (Shopify) — Tue, 13 Aug 2019 04:30:08 +0000

Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Initially sewing pieces herself, Mel then took the time to research and find sustainable fabrics and an ethical American manufacturer.

Taking two years before launching, Beefcake Swimwear is a true reflection of Mel's dedication to thoughtfully produce androgynous vintage-inspired swimwear.

In this episode of Shopify Masters, you'll hear from Mel Wells of Beefcake Swimwear on why it's important to grow at your own pace and how to create a brand that authentically reflects who you are.

For more information on Beefcake Swimwear and show notes: https://www.shopify.com/blog/beefcake-swimwear-time

Tune in to learn

How you can still succeed in business when you’re not a risk-taker
What to do if you’re an entrepreneur that likes starting businesses but tend to jump around
Why hiring a PR agency is a worthwhile investment

Subscribe and watch Shopify Masters on YouTube!

How to Automate Your Business as Fast as Possible

rachel.reich@shopify.com (Shopify) — Tue, 6 Aug 2019 04:30:08 +0000

Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in the local delicacies, Remi was mesmerized by the wide selection of stickers and wondered why the U.S. lacked behind.

Once back home, the couple put the idea into action and started Blank Tag Co. and has built the stickers company to a multi six-figure business while still having day jobs.

In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated his business and why keeping his day job helps his business.

For more information on Black Tag Co. and the show notes: https://www.shopify.com/blog/blank-tag-co-automation

Tune in to learn

How processes remove motivation from the equation
Why you should not start with Facebook Ads first and where you should start instead
What you should test tweak within your first ads

Subscribe and watch Shopify Masters on YouTube!

The Real Sacrifices of Growing a Seven-Figure Business

rachel.reich@shopify.com (Shopify) — Tue, 30 Jul 2019 04:30:07 +0000

Stacia Guzzo's mother's breast cancer diagnoses got her into researching the possible causes. The discovery of aluminum's possible link to cancer motivated Stacia to make her own natural beauty products.

Stacia found her niche with aluminum-free deodorant and started SmartyPits. From a hobby beekeeper who made lip balms, Stacia honed in on her specialty and scaled her business to seven-figures.

In this episode of Shopify Masters, you'll hear from Stacia Guzzo of SmartPits on how she found her niche and the decisions she had to make to scale her business.

For more information on Stacia Guzzo, SmartyPits, and show notes: https://www.shopify.com/blog/smartypits-scale

Tune in to learn

What is story-based marketing and why it’s so effective
How to identify whether an idea is great or awful
How do you know if you’ve gone niche enough

Subscribe and watch Shopify Masters on YouTube!

The Simple Business Model Used to Build a $2.4 Million Business

rachel.reich@shopify.com (Shopify) — Tue, 23 Jul 2019 04:30:09 +0000

Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand.

Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year.

In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets.

For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model

Tune in to learn

The business model you should follow to improve your chances of success
How they created an 11,000 subscriber email list before launching
Why a completely unrelated Reddit post drives them traffic and sales

Subscribe and watch Shopify Masters on YouTube!

How a Blog Became a Physical Store in Two Years

rachel.reich@shopify.com (Shopify) — Tue, 16 Jul 2019 04:30:12 +0000

Nat Elison decided to test out his content marketing skills from running his own marketing agency by launching his own blog.
As a longtime tea lover, Nat started Cup & Leaf to blog about all things tea. He publishes on a consistent schedule, reworks content to rank higher on search, and curates products for the online store.
Since the launch of Cup & Leaf in early 2018, the website now sees 250,000 monthly visitors and brings in $5000 in monthly revenue.
For more information on Nat Elison, Cup and Leaf, and show notes: https://www.shopify.com/blog/cup-and-leaf-blog
Tune in to learn

When you should actually spend time on content marketing and SEO
The content plan they used to grow to 250,000 monthly visitors
How they drive sales from blog to physical store

Subscribe and watch Shopify Masters on YouTube!

How a Domain Created Credibility

rachel.reich@shopify.com (Shopify) — Tue, 9 Jul 2019 04:30:09 +0000

Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there's a healthy margin and an opportunity to sell online.

When his first sale came in a few weeks later, Andrew knew he was onto something.

To learn more about Headphones.com and shownotes: https://www.shopify.com/blog/headphones-domain
Tune in to learn:

Why you don’t need to see the entire path towards your goals to get started
How they created a forum and use it to increase traffic and sales
How they were able to get a million dollar domain like Headphones.com without paying a million dollars

Subscribe and watch Shopify Masters on YouTube!

How A $15 Million Company Was Built On Personal Messages

rachel.reich@shopify.com (Shopify) — Tue, 2 Jul 2019 04:30:12 +0000

While most people enjoy a few rounds of golf on the weekend, Tyler Sullivan became obsessed with the game and wanted to achieve the longest drive.

Along the way, Tyler got custom clubs and drivers made that ended breaking so he started to make his own. Realizing that others might face the same frustration, Tyler started BombTech Golf and began selling the clubs and divers he made.

For more information on BombTech Golf, Tyler, and shownotes: https://www.shopify.com/blog/bombtech-golf-personal-messages

Tune in to learn

How to get your customers to converse with you over email
How to hire the best Facebook ad experts
How to create an irresistible offer when customers visit your page

Subscribe and watch Shopify Masters on YouTube!

How To Create a Need and Justify Your Use Case

rachel.reich@shopify.com (Shopify) — Tue, 25 Jun 2019 04:30:27 +0000

Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley's shedding.
Realizing that he's not alone, Tyson came up with the idea of Shed Defender and started prototyping breathable onesies for dogs to reduce shedding cleanups.
After going viral, testing out infomercials, and being on Shark Tank, Tyson shares the lessons learned along the way.

To learn more about Tyson, Shred Defender, and the show notes: https://www.shopify.com/blog/shed-defender-use-case

Tune in to learn

How to educate your customers so they’re confident to make a purchase
What happened when The Shred Defender got featured on a viral website like The Dodo
The results from doing an As Seen On TV commercial

Subscribe and watch Shopify Masters on YouTube!

Why Pivoting Your Business is Vital

rachel.reich@shopify.com (Shopify) — Tue, 18 Jun 2019 04:30:04 +0000

Dylan Jacob grew up running his own businesses and knew early on when to change course and adapt.

Ever since high school Dylan grew a small phone repairs business into a parts manufacturing company and later founded a company that offered the largest color selection of tiles in the United States.

Despite reaching financial success, Dylan always viewed these ventures as "buffer businesses" and only found his true calling when he dove deep into solving the common problem of how to keep drinks cold.
To learn more about Dylan, BrüMate, and the show notes: https://www.shopify.com/blog/brumate-pivot
Tune in to learn

Do you really need to fly to China to meet with manufacturers
Why Facebook might drive low-quality leads and how to improve the quality of your leads
When to pivot your business and what happens when you do

Subscribe and watch Shopify Masters on YouTube!

Why Building a Community Prevents Subscription Cancellations

rachel.reich@shopify.com (Shopify) — Tue, 11 Jun 2019 04:30:06 +0000

Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem.

Beyond catchy composition and rhythm with a hook, he discovered that there were many hopeful producers who lack access to digital assets like drum kits or synth loops to create the songs they had in their minds. Ever since joining Modern Producers as the CEO in 2013, Adrian is on a mission to deliver these digital assets to up-and-coming producers and has built a loyal community of monthly subscribers and outsourced almost all of the content production.
Click here for more information on Modern Producers and show notes: https://www.shopify.com/blog/modern-producers-subscription
In this episode of Shopify Masters, you'll learn from Adrian of Modern Producers on how he built a sustainable business selling digital products through a subscription model.

Subscribe and watch Shopify Masters on YouTube!

A Lesson in Project Management for Entrepreneurs

rachel.reich@shopify.com (Shopify) — Tue, 4 Jun 2019 04:30:10 +0000

JP Brousseau dropped and broke his fair share of phones. Sick of replacements and repairs, he started Phone Loops and designed finger and wrist straps that give users a secure and comfortable grip on their devices.

Despite solving a common problem, having massive media coverage, and being a part of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success.

In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on how one project management tool helped them to reach millions of sales.

Tune in to learn

How they appeared on national TV programs, received media coverage, and got to be apart of the Oscars VIP gift bags
What questions your Facebook ads consultant should be asking you
How to scale a 2,000 influencer marketing program

Show Notes: https://www.shopify.com/blog/phone-loops-product-management

Subscribe and watch Shopify Masters on YouTube!

Fame Didn't Do Any Favors For This NFL Player Turned Entrepreneur

rachel.reich@shopify.com (Shopify) — Tue, 28 May 2019 04:30:16 +0000

With more and more celebrities and athletes starting successful businesses, it seems like being already-famous can be quite the headstart. But that doesn't get you out of all the things that can make succeeding in business hard.

Chris Gronkowski is a former NFL player who learned the hard way that having a sizeable following is no substitute for a product that truly serves the market.

In today's episode of Shopify Masters, you’ll hear about the humbling moment when he realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales.

Ice Shaker is the ultimate cup used for every aspect of a healthy lifestyle.

Brand new product, you’re on top of the world. But people out there who have never heard of it before aren’t just going to jump on the bandwagon because you think it’s cool, just because they follow you. You really have to build some kind of proof of concept, some reviews, and really start building a brand.

Tune in to also learn:

Why you should read product reviews when designing a new product
How to address people that say they can get the same product for free
How to change your ads if your buyers are different than the end user

Show notes: www.shopify.com/blog/ice-shaker-fame

Subscribe and watch Shopify Masters on YouTube!

The Corporate Gifting Strategy That Unlocked Their B2B Revenue

rachel.reich@shopify.com (Shopify) — Tue, 21 May 2019 04:30:01 +0000

There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point.

In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy.

Chelsea Moore, Jenni Olivero, and Sabena Suri are the co-founders of BOXFOX: pre-curated gift boxes for every milestone, with the option to build a 100% custom gift using their BUILD A BOXFOX platform.

Show Notes: www.shopify.com/blog/boxfox-corporate-gifting

Subscribe and watch Shopify Masters on YouTube!

Growing from 7 FIgures to 8 FIgures And The New Problems You Face

rachel.reich@shopify.com (Shopify) — Tue, 14 May 2019 04:30:24 +0000

When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a toxic company culture.

Show Notes: http://www.shopify.com/blog/moonglow-scaling-problems

Subscribe and watch Shopify Masters on YouTube!

How This Company Stays Profitable While Giving Away Cars

rachel.reich@shopify.com (Shopify) — Tue, 7 May 2019 04:30:11 +0000

Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes.

In this episode of Shopify Masters, you'll learn from Justin Burnash, founder of Prime Driven, about how they give away entire cars (you read that right) while still making a profit.

Justin Burnash is the founder of Prime Driven: a 7-figure business and one stop shop for Toyota car parts.

Show Notes: www.shopify.com/blog/prime-driven-car-giveaway

Subscribe and watch Shopify Masters on YouTube!

Achieving a 4.5% Mobile Conversion Rate

rachel.reich@shopify.com (Shopify) — Tue, 30 Apr 2019 04:30:00 +0000

One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization.

In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.

Pete & Pedro is a company that sells premium grooming products to help men become more confident and look their best.

Transcript: http://www.shopify.com/blog/pete-pedro-mobile-cro

Subscribe and watch Shopify Masters on YouTube!

Tripling Revenue on a 30-Year-Old Mattress Company

rachel.reich@shopify.com (Shopify) — Tue, 23 Apr 2019 04:30:00 +0000

In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue

Soaring Heart handcrafts exquisite organic mattresses and bedding from only the finest materials.

Show notes: http://www.shopify.com/blog/soaring-heart-differentiation

Subscribe and watch Shopify Masters on YouTube!

Focus Is the Key for New Entrepreneurs (In More Ways Than One)

rachel.reich@shopify.com (Shopify) — Tue, 16 Apr 2019 04:30:00 +0000

Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management.

In this episode of Shopify Masters, you’ll learn from one founder who built a million dollar jean company by shifting from a broad focus to a narrow one with his life, his product, his marketing, and more.

Leo Tropeano is the founder of Mugsy Jeans: stylish jeans for men that are as comfortable as sweatpants.

Show notes: https://www.shopify.com/blog/mugsy-focus

Subscribe and watch Shopify Masters on YouTube!

What It Takes to Get a Million Views on YouTube

rachel.reich@shopify.com (Shopify) — Tue, 9 Apr 2019 04:30:00 +0000

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views.

Patrick Adair Designs creates rings made of materials like carbon fiber, titanium, and other rare materials.

Tune in to learn

How to get your first sales by running Instagram auctions
Why content needs to change when you’re building an audience versus creating customers
Their exact strategy to creating and promoting a YouTube video to a million views

Show notes: https://www.shopify.com/blog/patrick-adair-million-views

Subscribe and watch Shopify Masters on YouTube!

Building a $5 Million Business By Speaking to Sneakerheads with Content

rachel.reich@shopify.com (Shopify) — Tue, 2 Apr 2019 04:30:00 +0000

Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business.

In this episode of Shopify Masters, you’ll hear from one of these entrepreneurs who built a $5 million shoecare business by tapping into the content and influencers that sneakerheads care about.

Stephen Grear is the founder of Reshoevn8r: premium shoe care products for stylish individuals who like to wear their shoes with confidence.

Tune in to learn

How to find an Instagram influencer to be your brand ambassador
How to re-use your content on different platforms
How a brand can create their own YouTube channel

Show Notes: www.shopify.com/blog/reshoevn8r-content-marketing

Subscribe and watch Shopify Masters on YouTube!

The Pillar Approach: Turning a Twitch Show Into Months of Content

rachel.reich@shopify.com (Shopify) — Tue, 26 Mar 2019 04:30:00 +0000

In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless content for each social media platform.

Maxx Burman and Banks Boutte are the founders of Kitbash 3D. Kitbash3D designs premium 3d model kits with everything you need to create immersive digital environments.

Tune in to learn

What is pillar content and how it can allow you to create content specific for each social media platform
How to put on an online festival for your business
How focusing on B2B customers can improve your product for all types of customers

Show Notes: http://www.shopify.com/blog/kitbash3d-pillar-content

Subscribe and watch Shopify Masters on YouTube!

Selling Courses and a Membership Program on Shopify

rachel.reich@shopify.com (Shopify) — Tue, 19 Mar 2019 04:30:00 +0000

In this episode, you’ll learn from a hobbyist turned business owner on how to find your niche and how to create & market a course through Shopify.

Danielle Spurge is the founder of The Merriweather Council. Danielle helps entrepreneurial makers leverage their talents to create sustainable craft-based businesses.

Tune in to learn

Why niching down will actually build your business
How to transition from being a hobbyist to a business owner and how much time you need
How to create and market a course, even if you don’t think you’re an expert

Show Notes: www.shopify.com/blog/merriweather-memberships-courses

Subscribe and watch Shopify Masters on YouTube!

Controversy, Haters, and Trolls: Dealing With Negativity Online

rachel.reich@shopify.com (Shopify) — Tue, 12 Mar 2019 09:30:00 +0000

In this episode, you'll learn from an entrepreneur on how to gracefully handle haters and trolls.

Lindsay Rubin is the founder of V-dog. V-dog creates healthy, vegan food and treats for dogs.

Tune in to learn

How to make sure customers know your core values
How to handle disagreements with trolls on social media
How to create blog posts that customers actually want

**Show Notes:**www.shopify.com/blog/v-dog-controversy-trolls

Subscribe and watch Shopify Masters on YouTube!

Being Unique Vs Being Too Unique

rachel.reich@shopify.com (Shopify) — Tue, 5 Mar 2019 04:30:00 +0000

Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer.

In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers.

Our guest is Mark Graham who heads up engineering at Grilla Grills: the best wood pellet, smoker, and ceramic grills to meet your needs.

Tune in to learn

The power of a unique looking product
Why you want to create a video comparing all of your products
-When you should focus on releasing new products versus improving existing products

Show Notes: http://www.shopify.com/blog/grilla-grills-uniqueness

Subscribe and watch Shopify Masters on YouTube!

The Secret to Partnering with A-List Celebrities Like Drake

rachel.reich@shopify.com (Shopify) — Tue, 26 Feb 2019 04:30:00 +0000

In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him.

Sean Kelly is the founder of Jersey Champs. Jersey Champ is your one-stop shop for one of a kind jerseys that make you stand out from the crowd.

Tune in to learn

How to grow your Instagram to your first 10,000 followers
What makes celebrities like Drake and 2Chainz want to work with you
What will getting an Instagram verified badge do for your business

Show Notes: http://www.shopify.com/blog/jersey-champ-celebrities

Subscribe and watch Shopify Masters on YouTube!

The "100 T-Shirts" Approach to Product Validation

rachel.reich@shopify.com (Shopify) — Tue, 19 Feb 2019 04:30:00 +0000

In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website

Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle apparel company that provides one month of clean water for every item sold.

Tune in to learn

How they sold 100 shirts before launching their store
How to build a community that engages with each other
Why the type of content matters depending on which social media platform you’re using

Show Notes: http://www.shopify.com/blogs/blog/lvd-vip-list

Subscribe and watch Shopify Masters on YouTube!

Partnering With Influencers While They're Still Small

rachel.reich@shopify.com (Shopify) — Tue, 12 Feb 2019 04:30:00 +0000

In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are the founders of Twinkled T: a brand that sells a range of unique nail products designed to bring the nail salon directly into your home.

Tune in to learn

How to encourage customers to share their photos
How to use YouTube to drive traffic to your store
How to uncover Instagram influencers before they get huge

Show Notes: http://www.shopify.com/blogs/blog/twinkled-t-micro-influencers

Subscribe and watch Shopify Masters on YouTube!

When Facebook and Google Ads Are Off the Table

rachel.reich@shopify.com (Shopify) — Tue, 5 Feb 2019 04:30:00 +0000

In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups

Saadiq Daya is the founder of VagoGo Vapes. VanGo Vapes creates Liquid for Inhalable-Flavor Connoisseurs

Tune in to learn

What to do when you cannot advertise your product on Facebook or Google
How to use Reddit & Facebook groups for influencer marketing
How to approach your business when the industry transforms from a sub-culture to mainstream

Show Notes: http://www.shopify.com/blogs/blog/vango-vapes-marketing

Subscribe and watch Shopify Masters on YouTube!

Why You Need to Get on the Phone When Selling a High-Ticket Product

rachel.reich@shopify.com (Shopify) — Mon, 28 Jan 2019 23:30:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels.

Misha Tenenbaum is the CEO of EditStock provides unedited film projects for students to practice video editing.

Tune in to learn:

How to find your first 100 customers and what you what you should try to learn from them
Why you need to sell your customer’s transformation instead of your product
Why it’s so important to get on the phone with customers especially when you have a higher ticket product

Show Notes: http://www.shopify.com/blogs/blog/edit-stock-cold-phone-call

Subscribe and watch Shopify Masters on YouTube!

Getting the Perfect YouTube Product Review

rachel.reich@shopify.com (Shopify) — Mon, 21 Jan 2019 23:27:00 +0000

YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're selling, can be a huge win for your business.

On today's episode of Shopify Masters, we talk about how one company leverages reviewers in the tech and gaming space to bring their products to customers who are ready to buy.

Joe Lieberman is our guest and the Director of Marketing for Antlion Audio: a company that manufactures the world’s leading attachment mic, turning any pair of headphones into a gaming headset.

Show Notes: https://bit.ly/2W5zE23

Subscribe and watch Shopify Masters on YouTube!

Using Free Digital Products to Grow Your Business

rachel.reich@shopify.com (Shopify) — Mon, 14 Jan 2019 23:01:00 +0000

At its core, effective content marketing isn't merely about churning out blog posts, YouTube videos, or podcasts—it's about creating value independent of your products or services and giving it away to your ideal customers.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who did just that with free printables, growing an email list of over of 200,000 parents and teachers. It's the strategy they first used when they start and still use today.

Alexandra Eidens is our guest today and the founder of Big Life Journal: the world’s first growth mindset journals for kids, tweens, and teens.

Tune in to learn:

How to find freelancers to build your lead magnets
How to build a
200,000 person email list using free printables
How to run a 60,000 member Facebook group without losing control

Show Notes: http://www.shopify.com/blogs/blog/big-life-journal-printables

Subscribe and watch Shopify Masters on YouTube!

Turning Your Customers Into Your Influencers

rachel.reich@shopify.com (Shopify) — Mon, 7 Jan 2019 23:42:00 +0000

With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence.

On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her brand, effectively turning her customers into her influencers.

Cindy Collins is the founder of Euphoric Herbals: maker of herbal products, specializing in pregnancy and postpartum, for women and their families.

Tune in to learn:

How to identify which business to focus on when you’ve started multiple businesses
How to think bigger as an ecommerce entrepreneur
What is a micro ambassador program and how to identify worthy ambassadors

Show Notes: http://www.shopify.com/blogs/blog/euphoric-herbals-micro-ambassadors

Subscribe and watch Shopify Masters on YouTube!

Growing an Email List of 20,000 (Without a Product to Sell)

rachel.reich@shopify.com (Shopify) — Mon, 10 Dec 2018 23:36:00 +0000

In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list.

Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience.

Through that email list, we started messaging and surveying and bringing all of those people into the product development experience.

Tune in to learn

How to find the right co-founder for your startup
How to build a highly engaged 20,000 person pre-launch email list
What angel investors care about versus venture capitalists

Show Notes: http://www.shopify.com/blogs/blog/gnarbox-list-building

Subscribe and watch Shopify Masters on YouTube!

Extreme Business Makeover: Overhauling a Decade-Old Brand

rachel.reich@shopify.com (Shopify) — Mon, 3 Dec 2018 23:30:00 +0000

Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation.
A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.

Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again.

Tune in to learn:

The process that goes into buying an existing brand
How to overhaul your brand safely
How to create a website that serves new customers,
returning customers and B2B customers all at the same time

Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand

Subscribe and watch Shopify Masters on YouTube!

Customer Onboarding: The Key to Repeat Customers

rachel.reich@shopify.com (Shopify) — Mon, 26 Nov 2018 23:29:00 +0000

It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase.

Patrick Coddou is the founder of Supply: an independent online retailer of premium grooming gear for guys that demand the best.

Tune in to learn

How your approach to business transforms when you are able to work on it full-time
How to onboard new customers with emails so they can get the most value out of your product
How to catch viewers' attention in the first 5 seconds of a YouTube video so they don’t skip your ad

Show Notes: http://www.shopify.com/blogs/blog/supply-customer-onboarding

Subscribe and watch Shopify Masters on YouTube!

Lessons in Scaling

rachel.reich@shopify.com (Shopify) — Mon, 19 Nov 2018 23:30:00 +0000

Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else.

Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots & accessories by hand and sells them directly at honest prices.

Here are the lessons he learned as he scaled the size of his team and his advertising spend.

Tune in to learn

How this brand reached 7-figures in their first year by doing things that did not scale
How to do market research by talking to sales associates at retail stores
How your average order value affects your advertising strategy

Show Notes: https://bit.ly/2DoxFyQ

Subscribe and watch Shopify Masters on YouTube!

Selling to Businesses by Partnering With Their "Stack"

rachel.reich@shopify.com (Shopify) — Mon, 12 Nov 2018 23:43:00 +0000

In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses through partnerships.

Alon Tamir is the founder and CEO of Studio Proper: maker of beautiful hardware accessories that enable great Apple technology experiences for individuals and businesses alike.

Tune in to learn

What is an industrial designer and how much does it cost to work with
one
How you can get burned from a partnership
How to transition your site to attract more B2B customers

Show Notes: http://www.shopify.com/blogs/blog/proper-b2c-to-b2b

Subscribe and watch Shopify Masters on YouTube!

Why Product-Market Fit Should Start with the Market First

rachel.reich@shopify.com (Shopify) — Mon, 5 Nov 2018 23:29:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market to remove features from his products and achieve a better product-market fit.

Tune in to learn

A unique way to get an appointment with a retail buyer
How to mold your product to improve your product-market fit
How to keep the momentum going after a successful crowdfunding
campaign

Show Notes: http://www.shopify.com/blogs/blog/paper-wallet-product-market-fit

Subscribe and watch Shopify Masters on YouTube!

Turning Old VHS Tapes into a $20 Million a Year Business

rachel.reich@shopify.com (Shopify) — Mon, 29 Oct 2018 23:22:00 +0000

The memories you make are priceless. Unless you create a service to help people immortalize them, like our guest on this episode of Shopify Masters.

Nick Macco is the founder of Legacybox: a service that helps people organize, preserve, and enjoy the most important recorded moments by digitizing aging analog tapes, film, and pictures.

Find out how he used small frequent failures to bootstrap his company into a $20 million per year business.

Tune in to learn

Why talking to customers gives you important insight faster than
looking at analytics reports
The lesson they learned from losing 80% of their company savings on
one ad
Why revenue should not always be the most important organizational
goal

Show Notes: http://www.shopify.com/blogs/blog/legacy-box-bootstrapping

Subscribe and watch Shopify Masters on YouTube!

An Unfair Advantage

rachel.reich@shopify.com (Shopify) — Mon, 22 Oct 2018 23:07:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube.

Show Notes: http://www.shopify.com/blogs/blog/tiege-hanley-influencer-cofounder

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How to Choose Your Marketing Channels

rachel.reich@shopify.com (Shopify) — Mon, 15 Oct 2018 23:30:00 +0000

On this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the right questions about your context.

Show Notes: http://www.shopify.com/blogs/blog/kettle-and-fire-choosing-channels

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The $50k Email List With an Over 5x Return

rachel.reich@shopify.com (Shopify) — Mon, 8 Oct 2018 23:46:00 +0000

In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier.

Show Notes: http://www.shopify.com/blogs/blog/molekule-prelaunch-email-list

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Lifting Conversion Rates by Bundling Products

rachel.reich@shopify.com (Shopify) — Mon, 1 Oct 2018 23:33:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles.
MagMod designs sleek, portable, and durable flash modifiers for amateur and professional photographers.

Show Notes: http://www.shopify.com/blogs/blog/mag-mod-bundles

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Common Dropshipping Mistakes

rachel.reich@shopify.com (Shopify) — Tue, 18 Sep 2018 11:00:00 +0000

In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing.

Show Notes: http://www.shopify.com/blog/sunyez-dropshipping-mistakes

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The Potential Upside (And Pitfalls) of Translating Your Facebook Ads

rachel.reich@shopify.com (Shopify) — Mon, 10 Sep 2018 23:26:00 +0000

In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different languages.

Show Notes: http://www.shopify.com/blogs/blog/keysmart-translating-ads

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Thinking Outside of Your Industry for Unique Product Ideas

rachel.reich@shopify.com (Shopify) — Mon, 3 Sep 2018 23:31:00 +0000

In this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty coffee industry that he'd been in for six years, to produce a chocolate bar instead.

Show Notes: http://www.shopify.com/blogs/blog/coffee-pixels-product-inspiration

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What the NBA, NFL, and Disney Look for in Product Licensing Deals

rachel.reich@shopify.com (Shopify) — Mon, 27 Aug 2018 23:30:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products.

Show Notes: http://www.shopify.com/blogs/blog/uncanncy-brands-licensing

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Saving Time and Money by 3D Printing Your Prototypes

rachel.reich@shopify.com (Shopify) — Mon, 20 Aug 2018 23:30:00 +0000

In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers.

Show Notes: http://www.shopify.com/blogs/blog/wintersmiths-prototypes

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Why Low-Budget Videos Beat TV-Quality Ads on Facebook

rachel.reich@shopify.com (Shopify) — Mon, 13 Aug 2018 23:30:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better they performed.

Show Notes: http://www.shopify.com/blogs/blog/kitty-poo-club

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Going Facebook Live with New Product Releases

rachel.reich@shopify.com (Shopify) — Mon, 6 Aug 2018 23:19:00 +0000

In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live.

Show Notes: http://www.shopify.com/blogs/blog/spirit-hoods-facebook-live

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A Quiz-Powered Approach to Email Marketing

rachel.reich@shopify.com (Shopify) — Mon, 30 Jul 2018 23:30:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list.

Show Notes: http://www.shopify.com/blogs/blog/primally-pure-quizzes

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When Upselling Can Actually Hurt Your Sales

rachel.reich@shopify.com (Shopify) — Mon, 23 Jul 2018 23:30:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, there’s a right time to offer the upsell to customers.

Show Notes: http://www.shopify.com/blogs/blog/liv-watches-upselling

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Designing a Subscription Box That's Worth Unboxing Every Month

rachel.reich@shopify.com (Shopify) — Mon, 16 Jul 2018 23:30:00 +0000

In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers.

Show Notes: http://www.shopify.com/blogs/blog/bokksu-subscription-box

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