https://simplecast.com It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produce by TPP ar Tue, 28 Apr 2026 16:52:58 +0000 Tue, 28 Apr 2026 16:53:09 +0000 https://itsprsonal.simplecast.com https://image.simplecastcdn.com/images/cb9ecbb2-c378-4d3d-89a7-1e9b8f6eefae/606b838a-86eb-4de7-9913-9a8d3c0aeff1/3000x3000/1main_artworkjpg.jpg?aid=rss_feed https://itsprsonal.simplecast.com episodic It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produce by TPP TPP false https://feeds.simplecast.com/Zs2ZnMyY it's prsonal, it's prsonal by injy ismail, its prsonal by ingy ismail TPP technology@tpp.network b2f807ec-89ba-4c10-99b9-f772e7ced42c Tue, 28 Apr 2026 16:52:58 +0000 technology@tpp.network (TPP) https://itsprsonal.simplecast.com/episodes/its-prsonal-brand-story-5MSXCwwv It’s PRsonal - Brand Story | إزاي كارينا بقت من أقوى البراندز في مصر؟ TPP 01:16:11 Carina didn’t start as just a product, it started from a real, everyday need. In this episode, Halla Al Kassm and Samiha Asfour share how that insight evolved into a brand built with intention, from deeply understanding women’s needs in the market to shaping a clear positioning in the home products and women’s wear industries. The journey wasn’t straightforward. It came with constant decisions, pressure, and a lot of trial and error. As the brand grew, the challenge wasn’t just expansion, but scaling while staying true to its identity and what it stands for. This episode also explores how perception is built, and the role PR plays in shaping how a brand is seen, not on the surface, but as a result of consistent planning and execution. Strong brands aren’t just created… they’re built with clarity, purpose and communication that makes them PRsonal كارينا مبدأتش كمنتج وخلاص… بدأت من احتياج حقيقي في حياة الستات. في الحلقة دي، هلا القاسم وسميحة عصفور بيحكوا إزاي الفهم ده اتحوّل لبراند معمول بقصد، من استيعاب احتياجات السوق بعمق، لحد ما يبقى ليه مكان واضح في عالم المنتجات المنزلية وملابس السيدات الرحلة مكانتش سهلة قرارات مستمرة، ضغط، وتجربة وخطأ في كل خطوة. ومع النمو، التحدي مكنش بس في التوسع، لكن في إن البراند يكبر من غير ما يفقد هويته أو اللي بيمثّله وكمان الحلقة بتوضح إزاي الصورة بتتبني، ودور العلاقات العامة في تشكيل إزاي الناس بتشوف البراند مش كشكل خارجي، لكن كنتيجة لتفكير واضح وتخطيط وتنفيذ مستمر لأن البراند القوي مش بيتخلق وخلاص… هو بيتبني بفهم وهدف، وبيوصل للناس بشكل يخليه دايمًا شخصي وقريب منه It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing personal perspectives from professionals on the PR world, the stories behind brands, and the people who build them. From building identity and reputation to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics, real decisions, positioning, and execution revealing how brands are built, scaled, and sustained in real life, and the defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP. Carina didn’t start as just a product, it started from a real, everyday need. In this episode, Halla Al Kassm and Samiha Asfour share how that insight evolved into a brand built with intention, from deeply understanding women’s needs in the market to shaping a clear positioning in the home products and women’s wear industries. The journey wasn’t straightforward. It came with constant decisions, pressure, and a lot of trial and error. As the brand grew, the challenge wasn’t just expansion, but scaling while staying true to its identity and what it stands for. This episode also explores how perception is built, and the role PR plays in shaping how a brand is seen, not on the surface, but as a result of consistent planning and execution. Strong brands aren’t just created… they’re built with clarity, purpose and communication that makes them PRsonal كارينا مبدأتش كمنتج وخلاص… بدأت من احتياج حقيقي في حياة الستات. في الحلقة دي، هلا القاسم وسميحة عصفور بيحكوا إزاي الفهم ده اتحوّل لبراند معمول بقصد، من استيعاب احتياجات السوق بعمق، لحد ما يبقى ليه مكان واضح في عالم المنتجات المنزلية وملابس السيدات الرحلة مكانتش سهلة قرارات مستمرة، ضغط، وتجربة وخطأ في كل خطوة. ومع النمو، التحدي مكنش بس في التوسع، لكن في إن البراند يكبر من غير ما يفقد هويته أو اللي بيمثّله وكمان الحلقة بتوضح إزاي الصورة بتتبني، ودور العلاقات العامة في تشكيل إزاي الناس بتشوف البراند مش كشكل خارجي، لكن كنتيجة لتفكير واضح وتخطيط وتنفيذ مستمر لأن البراند القوي مش بيتخلق وخلاص… هو بيتبني بفهم وهدف، وبيوصل للناس بشكل يخليه دايمًا شخصي وقريب منه It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing personal perspectives from professionals on the PR world, the stories behind brands, and the people who build them. From building identity and reputation to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics, real decisions, positioning, and execution revealing how brands are built, scaled, and sustained in real life, and the defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP. false full 4 1 2470e9f6-7226-41d1-b377-99cd2f0b9164 Tue, 10 Feb 2026 19:44:46 +0000 technology@tpp.network (TPP) https://itsprsonal.simplecast.com/episodes/its-prsonal-ep2-how-pr-content-builds-brands-with-shady-nKgklPOc It’s PRsonal - Content Strategy | كل كونتنت و ليه جمهور TPP 01:20:45 In Episode 2 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, the conversation dives into the real thinking behind building influence, platforms, and cultural impact. This episode features Shady Sherif, a founder, developer, and creative force behind several influential brands and platforms, including Campus Magazine, G Mag, مجلة إحنا, Egypt Treasures, The Glocal, El Lido Burgers, and L!VE! Food. Music. Joy. He is also the host of G.Talks, a podcast centered around real stories of growth, resilience, and ambition, reflecting his ongoing role as a storyteller and thought leader in media and entrepreneurship. في الحلقة الثانية من It’s PRsonal، مع إنجي يسري إسماعيل، مستشارة علاقات عامة ومؤسسة Flare PR، بيدخل الحوار في عمق التفكير الحقيقي وراء بناء التأثير، وصناعة المنصات، وإزاي بيبقى ليها تأثير ثقافي واضح. الحلقة دي بتستضيف شادي شريف، مؤسس ومطوّر وقوة إبداعية وراء عدد من البراندات والمنصات المؤثرة، من بينها Campus Magazine، G Mag، مجلة إحنا، Egypt Treasures، The Glocal، El Lido Burgers، وL!VE! Food. Music. Joy. وشادي كمان هو مقدم بودكاست G.Talks، اللي بيركز على قصص حقيقية عن النمو، والمرونة، والطموح، وبيعكس دوره المستمر كصانع محتوى وقائد فكر في مجال الإعلام وريادة الأعمال. In Episode 2 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, the conversation dives into the real thinking behind building influence, platforms, and cultural impact. This episode features Shady Sherif, a founder, developer, and creative force behind several influential brands and platforms, including Campus Magazine, G Mag, مجلة إحنا, Egypt Treasures, The Glocal, El Lido Burgers, and L!VE! Food. Music. Joy. He is also the host of G.Talks, a podcast centered around real stories of growth, resilience, and ambition, reflecting his ongoing role as a storyteller and thought leader in media and entrepreneurship. في الحلقة الثانية من It’s PRsonal، مع إنجي يسري إسماعيل، مستشارة علاقات عامة ومؤسسة Flare PR، بيدخل الحوار في عمق التفكير الحقيقي وراء بناء التأثير، وصناعة المنصات، وإزاي بيبقى ليها تأثير ثقافي واضح. الحلقة دي بتستضيف شادي شريف، مؤسس ومطوّر وقوة إبداعية وراء عدد من البراندات والمنصات المؤثرة، من بينها Campus Magazine، G Mag، مجلة إحنا، Egypt Treasures، The Glocal، El Lido Burgers، وL!VE! Food. Music. Joy. وشادي كمان هو مقدم بودكاست G.Talks، اللي بيركز على قصص حقيقية عن النمو، والمرونة، والطموح، وبيعكس دوره المستمر كصانع محتوى وقائد فكر في مجال الإعلام وريادة الأعمال. false full 2 1 5c59e109-1707-4b54-9843-2140aa5ce122 Thu, 29 Jan 2026 17:38:01 +0000 technology@tpp.network (TPP) https://itsprsonal.simplecast.com/episodes/its-prsonal-by-ingy-yousri-ismail-ep-1-with-dara-nayra-hana-9jNV4nbU It’s PRsonal EP1 - Personal Branding | إزاي تبني براند شبهك؟ TPP 01:47:34 What does it really take to turn a passion into a brand people trust? In Episode 1 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, three founders open up about the journeys behind their brands from the early ideas to the public image we see today. Hana Ghoneim of LOCKEN shares how inclusivity and clean formulas shaped a haircare brand for all hair types. Nayra Nassarr, founder of SELF, talks about growing a small self-care idea into a lifestyle brand rooted in intention and everyday confidence. Dara Ghosheh opens up about how a deep love for ice cream led her to learn, experiment, and create her own brand. An honest conversation about vision, growth, and how PR supports the journey behind the scenes. It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP What does it really take to turn a passion into a brand people trust? In Episode 1 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, three founders open up about the journeys behind their brands from the early ideas to the public image we see today. Hana Ghoneim of LOCKEN shares how inclusivity and clean formulas shaped a haircare brand for all hair types. Nayra Nassarr, founder of SELF, talks about growing a small self-care idea into a lifestyle brand rooted in intention and everyday confidence. Dara Ghosheh opens up about how a deep love for ice cream led her to learn, experiment, and create her own brand. An honest conversation about vision, growth, and how PR supports the journey behind the scenes. It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP false full 1 1 c8a4a697-77f0-450f-a463-75dab1e02f3c Wed, 28 Jan 2026 22:06:26 +0000 technology@tpp.network (TPP) https://itsprsonal.simplecast.com/episodes/its-prsonal-yg8dd-q3-IFcK8qMF It's PRsonal Season 1 Promo TPP 00:00:50 It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP false full 0 1