Social Pulse Podcast: B2B Edition

An Important Announcement About This Podcast

mike.allton@agorapulse.com (Mike Allton) — Thu, 3 Jul 2025 11:00:00 +0000

Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations.

We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win.

Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode.

This will be the last episode published on this feed. We can't wait to see you at our new home!

Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008

Spotify - https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw

YouTube - https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs

Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Perfecting the Pitch: AI-Powered Practice for B2B Sales Success

mike.allton@agorapulse.com (Mike Allton) — Mon, 30 Jun 2025 04:00:00 +0000

Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations only to discover they weren't fully prepared for the tough questions that came their way? In today's high-stakes B2B environment, a single conversation can make or break a major opportunity, yet most sales professionals are expected to learn through trial and error - with real prospects and real revenue on the line.

The reality is that traditional role-playing and script memorization aren't cutting it anymore. Your competitors are getting sharper, buyers are more informed than ever, and the window to make an impression is shrinking. Sales leaders are caught in a difficult position - how do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is ready before they engage with valuable prospects?

That's exactly what our guest today has been working to solve. Omid Mael, CEO and Co-founder of SecondBody, is pioneering the use of Predictive Conversational AI to transform how sales teams practice critical conversations. With his extensive background scaling sales organizations and building enablement programs that delivered measurable results, Omid brings a unique perspective on how artificial intelligence is creating a new paradigm for sales readiness. Before founding SecondBody, Omid joined Livestorm as the first sales hire when it was just getting started. Helped scale it to Series B, took ARR to $16M, and built the team from the ground up. Turned the brand into a real player and cracked multi-year, million-dollar deals with a repeatable sales playbook that actually worked. His expertise in both sales leadership and cutting-edge technology makes him the perfect guide to help us understand this transformative approach to sales preparation.

Social Pulse Podcast host Mike Allton asked Omid Mael about:

🧡 Practice Evolution - Discover how AI is transforming sales rehearsal from occasional role-playing to systematic, data-driven practice environments that better prepare teams for real-world conversations.

🧡 Feedback at Scale - Learn how conversational AI tools enable sales leaders to provide consistent, personalized coaching to every team member without multiplying their workload.

🧡 Measurable Readiness - Understand the metrics that matter when implementing AI-powered sales practice and how to track improvements in conversation quality that lead to better business outcomes.

Learn more about Omid Mael

Connect with Omid Mael on LinkedIn

Resources & Brands mentioned in this episode

Secondbody.ai
Learn more about Agorapulse with a free demo
Livestorm
Claude
BBC
Arlo
Gong
Gene Hackman
Crimson Tide
Denzel Washington
Notebook LLM
Salesforce
Slack
Jenny Brennan
Mike Allton
That Startup Guy

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/perfecting-the-pitch-ai-powered-practice-for-b2b-sales-success

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The People-Powered Approach to Omnichannel Marketing

mike.allton@agorapulse.com (Mike Allton) — Mon, 16 Jun 2025 04:00:00 +0000

Ever feel like your marketing efforts are scattered across too many channels with no real connection? You're not alone. In today's digital landscape, we're all trying to be everywhere at once - posting on LinkedIn, creating TikToks, sending emails, and designing in-store experiences - but rarely connecting these pieces into a cohesive strategy that actually resonates with real people.

The truth is, successful omnichannel marketing isn't about mastering more platforms - it's about putting people at the center of everything you do. Today, I'm thrilled to welcome Heather Disarro and Mark Popejoy from Soapbox Influence & Retail Media. With Heather's 16 years navigating social media evolution and Mark's two decades designing for major brands like Walmart and the NBA, they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center.

Social Pulse Podcast host Mike Allton asked Heather Disarro & Mark Popejoy about:

🧡 Integration is key - Listeners will learn how to break down silos between different marketing channels to create cohesive customer experiences that flow naturally across touchpoints.

🧡 People-first, platforms second - Discover why focusing on human needs and behaviors should drive your channel strategy, not the other way around.

🧡 Measurement beyond metrics - Understand how to evaluate omnichannel success beyond platform-specific KPIs to capture the full impact of integrated marketing efforts.

Learn more about Heather Disarro & Mark Popejoy

Connect with Heather Disarro on LinkedIn
Connect with Mark Popejoy on LinkedIn

Resources & Brands mentioned in this episode

Soapbox Influence & Retail Media
Learn more about Agorapulse with a free demo
Walmart
NBA
JCPenney's
Target
Amazon
Johnson & Johnson company
Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success
How to Use Influencer Marketing for Retail [Podcast & Recap]
Lindt
Ferrero Rocher
UTM Tracking: What Are UTMs? How Do I Use Parameters?
Google Analytics
WooCommerce
Kendall King Group

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/a-people-powered-approach-to-omnichannel-marketing

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Video Content Multiplication: AI Strategies from Video Marketing Expert Justin Brown

mike.allton@agorapulse.com (Mike Allton) — Mon, 2 Jun 2025 04:00:00 +0000

Are you struggling to produce enough video content to meet your B2B marketing goals? You know video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your "someday" folder?

The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. This challenge is exactly what our guest today has been solving for entrepreneurs and marketers worldwide.

Justin Brown, co-founder of Primal Video and a seasoned film producer with over 20 years of experience, has built a seven-figure video marketing company by helping businesses multiply their video content production. With over 1 million YouTube subscribers and a proven track record of turning video into revenue, Justin has developed systems that allow entrepreneurs to become their own video teams. Today, he's here to share his insights on how AI tools can help B2B marketers scale their video content without sacrificing quality or authenticity.

Social Pulse Podcast host Mike Allton asked Justin Brown about:

🧡 AI-Powered Content Multiplication - Discover specific AI tools and workflows that can turn one video shoot into multiple pieces of content for different platforms and purposes.

🧡 Quality-Scale Balance - Learn how to maintain your brand standards and message integrity while dramatically increasing your video output using AI assistance.

🧡 Implementation Roadmap - Walk away with a practical step-by-step approach to incorporating AI tools into your existing B2B video marketing process, regardless of your current production level.

Learn more about Justin Brown

Connect with Justin Brown on LinkedIn
Connect with Justin Brown on Instagram

Resources & Brands mentioned in this episode

Primal Video
Learn more about Agorapulse with a free demo
Gary Vaynerchuk
ChatGPT
Grok
Claude
Gemini
Descript
AI for Business, Marketing & Sales: The AI Hat Podcast
CapCut
Mark Schaefer
Michael Krivicka
The AI Hat Podcast Newsletter
Audacious: How Humans Win in an AI Marketing World
Justin Brown gave you 1 free month of Skillshare

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/video-content-multiplication-ai-strategies-from-video-marketing-expert-justin-brown

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Crafting Global Campaigns: How PESO Strategies Drive Revenue

mike.allton@agorapulse.com (Mike Allton) — Mon, 19 May 2025 04:00:00 +0000

Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue seems like a daunting task. How do successful marketers overcome these challenges, ensuring that their media strategies transcend borders while aligning with overarching business goals?

Today, we're thrilled to be joined by Jack Richards, a renowned leader in global marketing integration, currently steering strategies at Onclusive. Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural and digital environments, creating campaigns that are as impactful as they are strategically aligned.

Social Pulse Podcast host Mike Allton asked Jack Richards about:

📈 PESO Integration Tactics

Discover methods to align Paid, Earned, Shared, and Owned media, optimizing cross-border strategies.

🌍 Adapting to Markets

Learn to tailor global campaigns to resonate with cultural nuances and local consumer behavior.

📊 Strategic Metrics Integration

Integrate regional metrics into global dashboards that clearly communicate the strategy’s impact on revenue.

Learn more about Jack Richards

Resources & Brands mentioned in this episode

Onclusive
Learn more about Agorapulse with a free demo
PESO
Onclusive social
Critical Mention
How to Structure Your Agency to Win Using EOS
Matt Heinz
Google Ads
Canva
Adobe
HubSpot
PR & Comms Tools Let's make your life easier
Onclusive Monitor Module
Digimind
Onclusive Forward Planner
AP Planner
AI Sense
The Future of Jobs Report 2025

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Career Pivot Playbook: Transforming Technical Expertise into Business Success

mike.allton@agorapulse.com (Mike Allton) — Mon, 5 May 2025 04:00:00 +0000

Are you considering a major career change but unsure how to leverage your existing skills in a new field? Today's guest knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta Provost found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path.

Today, Bretta is the founder of Front ROI Marketing, where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates how technical expertise can translate into business success, and she's helped countless others leverage their own skills in new ways. With over 300 Facebook Lives under her belt and a thriving digital marketing agency, Bretta brings practical insights on how to successfully pivot from a technical career into entrepreneurship.

Social Pulse Podcast host Mike Allton asked Bretta Provost about:

🧡 Embracing Career Pivots: Learn how transitioning skill sets can lead to exciting new career paths and growth opportunities.

🧡 Strategic Cross-Disciplinary Skills: Discover how Bretta utilized her engineering background to achieve success in marketing.

🧡 Overcoming Professional Hurdles: Gain insights on navigating the challenges of shifting from one industry to another.

Learn more about Bretta Provost

Connect with Bretta Provost on LinkedIn
Connect with Bretta Provost on Instagram

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/the-career-pivot-playbook-transforming-technical-expertise-into-business-success

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Escape the B2B Content Desert: Creating Social Media That Resonates

mike.allton@agorapulse.com (Mike Allton) — Mon, 21 Apr 2025 04:00:00 +0000

When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free from this pattern. How do you transform technical information into content that resonates with your audience while still maintaining professional credibility?

Today, we're tackling this challenge head-on with Marie Skachko, founder of Growth Moves and host of the Growth Moves Podcast. Marie specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects. Through her work, she's built proven systems for creating content that sales teams can actually use and that target audiences want to share. Her practical approach has helped countless B2B brands find their authentic voice on social media while driving real business results.

Social Pulse Podcast host Mike Allton asked Marie Skachko about:

🧡 Content Transformation Framework - Learn a practical approach to turning complex B2B concepts into engaging social media stories

🧡 Engagement Triggers - Understand the key elements that make B2B content shareable and conversation-worthy

🧡 Sustainable Content System - Discover how to build a repeatable process for consistently creating engaging content across platforms

Learn more about Marie Skachko

Connect with Marie Skachko on LinkedIn

Resources & Brands mentioned in this episode

Growth Moves
Learn more about Agorapulse with a free demo
The Growth Moves podcast
Marc Thomas
Gong
Marc Thomas' RINse and Repeat Marketing Framework
Cognism
TL;DV
Eva Tranova
Agorapulse on TikTok
Agorapulse on Instagram
Dave Gerhardt
Drift
Founder Brand: Turn Your Story Into Your Competitive Advantage
David Cancel
Todd Clouser
Chris Walker
Refine labs
Mina Mesbahi | Content that attracts your ideal customers - Growth Moves Podcast
EOS System
Photoshop
Canva
ChatGPT
Plannable
Gemini
Gemini's Deep Research
Exit Five
Travis Tyler
Motion
Pandadoc
Podia
Positive Human
Mina Mesbahi

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/escape-the-b2b-content-desert-creating-social-media-that-resonates

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop Chasing Likes, Start Driving Revenue: A Social Media Wake-Up Call

mike.allton@agorapulse.com (Mike Allton) — Sun, 6 Apr 2025 23:00:00 +0000

Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources into social media, while sales teams question the actual business value. The disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations.

But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine revenue-driving machine that both marketing and sales teams celebrate? That's exactly what we're exploring today with our guest, Jay Feitlinger.

Jay is the founder of StringCan Interactive, a leading B2B marketing agency that's helped countless organizations bridge the gap between marketing efforts and revenue generation. As a seasoned entrepreneur and digital marketing strategist, Jay has spoken at major conferences and has become known for his practical, revenue-focused approach to digital marketing. His work has transformed how businesses view social media, turning it from a cost center into a profit driver. With over a decade of experience helping B2B companies align their marketing and sales efforts, Jay brings a wealth of knowledge about creating social media strategies that actually drive revenue.

Social Pulse Podcast host Mike Allton asked Jay Feitlinger about:

🧡 Revenue-First Mindset: Learn how to shift your social media strategy from engagement-focused to revenue-driven, with practical metrics that matter to your bottom line.

🧡 Team Alignment Strategy: Discover a framework for uniting marketing and sales teams around shared social media goals and metrics.

🧡 Action-Ready Implementation: Walk away with specific tools and techniques to transform your social media into a revenue-generating machine.

Learn more about Jay Feitlinger

Connect with Jay Feitlinger on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/stop-chasing-likes-start-driving-revenue-a-social-media-wake-up-call

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making AI Human: A Social Media Storyteller's Playbook

mike.allton@agorapulse.com (Mike Allton) — Sun, 30 Mar 2025 23:00:00 +0000

Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high: if your message is too technical, you'll lose engagement; too simplified, and you might lose credibility.

That's exactly what we're diving into today with our expert guest, Kristina Keene. As the Director of Brand & Content at Flip, Kristina has mastered the art of making AI approachable and engaging through social media. At Flip, a company backed by industry giants like Amazon Alexa, she's been instrumental in crafting narratives that transform complex voice AI technology into compelling stories that resonate with B2B audiences. Her experience in brand development and creative direction, combined with her current role leading content strategy for an AI-powered customer service platform, makes her the perfect guide for this journey into humanizing AI through social media.

Social Pulse Podcast host Mike Allton asked Kristina Keene about:

🧡 Strategic Simplification - Learn how to break down complex AI concepts into digestible, engaging social media content without losing technical accuracy.

🧡 Authentic Storytelling - Discover techniques for creating human-centered narratives that make AI solutions relatable and trustworthy to B2B audiences.

🧡 Content Framework - Master a practical framework for developing AI-focused content that educates, engages, and converts on social media.

Learn more about Kristina Keene

Connect with Kristina Keene on LinkedIn

Resources & Brands mentioned in this episode

Flip
Learn more about Agorapulse with a free demo
Amazon
Alexa
The AI Hat Podcast
Brian Schiff
Brian SchiffPeople Who Inspire Us: Meet Ingrid Ulrich, Domestic Abuse Survivor, Cancer Fighter & Adventurer Extraordinaire
Annie-Mae Hodge
LinkedIn analytics
Google Analytics
The Artificial Intelligence Show
Google Gemini
Open AI

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/making-ai-human-a-social-media-storytellers-playbook

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Create Compelling B2B Stories That Actually Convert

mike.allton@agorapulse.com (Mike Allton) — Sun, 23 Mar 2025 23:00:00 +0000

Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications and industry jargon into content that not only catches attention but actually drives business results. The struggle is real - trying to balance compliance requirements, NDAs, and industry regulations while still creating content that doesn't put your audience to sleep. But what if there was a way to transform these challenges into opportunities? What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? Today's guest has mastered exactly that.

I'm thrilled to welcome Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling. Robert has helped countless B2B companies find and share their unique stories, turning complex services into compelling content that converts. As an accomplished writer and marketing professional, he's developed proven strategies for creating engaging social media content, even in the most technically challenging industries. His upcoming novel, set to be published in fall 2025, further demonstrates his masterful approach to storytelling that captures and holds attention.

Social Pulse Podcast host Mike Allton asked Robert Carnes about:

🧡 Story Framework Mastery: Listeners will learn a repeatable process for finding and sharing compelling stories within any B2B industry.

🧡 Compliance-Ready Content: Discover how to create engaging content while working within industry regulations and NDAs.

🧡 Engagement Tactics: Learn specific techniques to transform technical information into social posts that drive meaningful interaction.

Learn more about Robert Carnes

Connect with Robert Carnes on LinkedIn

Resources & Brands mentioned in this episode

GreenMellen
Learn more about Agorapulse with a free demo
San Diego Zoo
Slack
Agorapulse Advocacy Feature
StreamYard
Ecamm
Jay Acunzo
URR: Unsolicited Response Rate
Ann Handley
Ann Handley Newsletters
Google Analytics
GigaBrain
Reddit
Spark Toro
Rand Fishkin
Jen Herman
TSA on Instagram
A book recommendation: The Story Cycle: Your Business Guide to Better Marketing by Robert Carnes
Robertcarnes.org

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/create-compelling-b2b-stories-that-actually-convert

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transform Department Silos Into Revenue Growth

mike.allton@agorapulse.com (Mike Allton) — Sun, 9 Mar 2025 23:00:00 +0000

Are your marketing efforts feeling like they're happening in a vacuum? You know that sinking feeling when your carefully crafted campaigns don't seem to align with what sales is promising, or when product updates catch your team off guard? If you're nodding your head, you're not alone. Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. What if there was a way to break down these silos and transform them into powerful revenue-generating engines? That's exactly what our guest today helps organizations achieve.

I'm thrilled to welcome Anatole Ashraf, a seasoned senior marketing leader whose experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. As the first Bangladeshi New Yorker elected chair of a NYC community board, Anatole brings a fresh perspective on building connections and driving results. His track record of scaling marketing functions from startups to enterprises while maintaining tight alignment between marketing, sales, and business objectives makes him the perfect guide for today's discussion.

Social Pulse Podcast host Mike Allton asked Anatole Ashraf about:

🧡 Strategic Integration: Discover how connecting marketing initiatives with other departments drives measurable business growth

🧡 Revenue Acceleration: Learn specific techniques for transforming siloed operations into revenue-generating engines

🧡 Cross-functional Leadership: Master the art of building bridges between departments to create lasting business impact

Learn more about Anatole Ashraf

Connect with Anatole Ashraf on LinkedIn
Connect with Anatole Ashraf on Blue Sky

Resources & Brands mentioned in this episode

MarketVector Indexes
Learn more about Agorapulse with a free demo
BNY Mellon
Salesforce
Marketo
HubSpot
Simon Sinek
Sprout Social
Google Analytics
EOS
Andrew Ross Sorkin

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-break-out-of-departmental-siloes-and-grow-revenue

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula

mike.allton@agorapulse.com (Mike Allton) — Sun, 23 Feb 2025 23:00:00 +0000

Are you struggling to build and lead a marketing team that truly understands today's digital landscape? Perhaps you've experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you've wondered why your experienced hires seem to be missing that certain "something" when it comes to connecting with modern audiences. You're not alone. Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? That's exactly what our guest today has mastered.

I'm excited to welcome Christian Brown, co-founder and Chief Marketing Officer of Glewee, an all-in-one influencer marketing platform that's trusted by over 5,000 brands and 12,500+ influencers. As a Forbes 30 Under 30 honoree, Christian has pioneered a unique approach to team building, cultivating a Gen Z dream team that's helped scale Glewee from a startup concept to a major player in the creator economy. His innovative leadership style and ability to identify and nurture young talent has not only transformed his company but is reshaping how we think about marketing team development.

Social Pulse Podcast host Mike Allton asked Christian Brown about:

🧡 Culture Drives Innovation - Learn how creating the right environment enables young talent to thrive and contribute meaningfully to company growth

🧡 Skills vs. Intuition - Understand the balance between traditional marketing knowledge and native digital fluency in modern marketing teams

🧡 Leadership Evolution - Discover new approaches to leading and mentoring digital-native talent in today's fast-paced marketing landscape

Learn more about Christian Brown

Connect with Christian Brown on LinkedIn

Resources & Brands mentioned in this episode

Glewee
Learn more about Agorapulse with a free demo
How to Use Influencer Marketing for Retail [Podcast & Recap] Ft. Jeremy Linaburg
Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations
How to Structure Your Agency to Win Using EOS
Trello
Miro
Miro
Monday
Zendesk
Figma
GetStream
SEM Rush
Arcade
Hutch.io
Calendly
Instantly
Hyros
ChatGPT
Google Meets
Google Slides
Google Sheets
Gemini

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/gen-z-success-formula

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop Wasting Time on Social: How to Generate Real B2B Leads That Convert

mike.allton@agorapulse.com (Mike Allton) — Sun, 26 Jan 2025 23:00:00 +0000

Are you tired of pouring countless hours into social media only to see minimal returns for your B2B company? You're posting regularly, engaging with followers, and creating what you think is valuable content - but where are the leads? If you're frustrated with social media feeling more like a time sink than a lead generation machine, you're not alone. Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead-generation engine?

That's exactly what we're diving into today with our expert guest, Katie Street. As the founder of Street Agency and host of one of the UK's leading marketing podcasts, Katie has helped countless B2B companies transform their social media approach from aimless activity into strategic lead generation. Her agency's innovative approach to B2B marketing has revolutionized how companies think about and execute their social media strategies, consistently delivering measurable results and qualified leads for their clients.

Social Pulse Podcast host Mike Allton asked Katie Street about:

🧡 Strategic Content Planning: Learn how to create and distribute content that actually attracts and converts B2B decision-makers

🧡 Effective Time Management: Discover how to optimize your social media efforts to maximize ROI while minimizing time investment

🧡 Lead Generation Framework: Master the proven system for turning social media engagement into qualified business leads

Learn more about Katie Street

Connect with Katie Street on LinkedIn

Resources & Brands mentioned in this episode

Learn more about Agorapulse with a free demo
Street Agency
Custom GPTs for Marketers: Work Smarter, Not Harder
The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT
Shopify
Commerce Tools
Big Commerce
Contentful
ChatGPT
AI Hat Podcast
Gemini gems
Cognizant
Apollo
Meet Alfred
Sales Navigator
Dux-Soup
Bake Off
Masterchef
HSBC
NinjaCat
Monday.com
Adobe
Tapio
Agorapulse, we released Threads support
Jasper
Gemini
Deep Research
Notebook LM
Star Wars
Maryanne Damarzo
Andy Lambert
ContentCal
Grace Andrews.
Flight Studio
B2B marketing Institute by LinkedIn
Jennifer Shaw-Sweet
Tyrona Heath
Marketing In The Madness Podcast

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-generate-real-b2b-leads-that-convert

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Converting Creativity: Building Marketing Assets That Drive Real Results

mike.allton@agorapulse.com (Mike Allton) — Sun, 12 Jan 2025 23:00:00 +0000

Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in the cycle of creating visually appealing content that fails to drive meaningful engagement or conversions. That's exactly what our guest today is here to help us understand and overcome.

Today, we're joined by Meisha Patterson, a dynamic digital marketing expert with a decade of experience who currently orchestrates the digital presence of VMware Explore. As a self-proclaimed marketing enthusiast who's been passionate about campaigns since high school, Meisha has established herself as a respected voice in the B2B marketing space, particularly in the tech sector. She recently led a transformative creative refresh that turned beautiful-but-abstract marketing assets into powerful conversion drivers, and she's here to share her insights on how to make creative work harder for your business.

Social Pulse Podcast host Mike Allton asked Meisha Patterson about:

🧡 Beauty Meets Business - Learn how to create marketing assets that don't just look good but actually drive measurable business results

🧡 Strategic Creative Evolution - Understand the process of transforming existing creative assets while maintaining brand consistency and improving performance

🧡 Data-Driven Creativity - Discover how to use metrics and testing to inform and optimize your creative strategy while maintaining artistic integrity

Learn more about Meisha Patterson

Connect with Meisha Patterson on LinkedIn
Connect with Meisha Patterson on X

Resources & Brands mentioned in this episode

VMware Explorer
Learn more about Agorapulse with a free demo
Jaguar
Agorapulse Agency Summit: A Masterclass for Agency Owners
LinkedIn Teams
LinkedIn ads library
Dribbble
Superside Unveils Superads: An AI-Powered Analytics Platform to Boost Campaign ROI

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/building-marketing-assets-that-drive-real-results

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content

mike.allton@agorapulse.com (Mike Allton) — Sun, 15 Dec 2024 23:00:00 +0000

Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at night, and they're exactly what we're addressing in today's episode.

Our guest today is Carmen Hill, a pioneering voice in B2B content strategy and the architect of the innovative Content Planning Prism framework. Carmen is a seasoned content marketing strategist who has spoken at Content Marketing World and written for prestigious publications including Convince & Convert and the Content Marketing Institute. With decades of experience helping B2B companies plan, create, and manage customer-focused content that drives real business results, Carmen has developed a revolutionary three-dimensional approach to content strategy that's transforming how organizations think about and execute their content initiatives.

Social Pulse Podcast host Mike Allton asked Carmen Hill about:

🧡 Strategic Content Architecture: Understanding how the three dimensions of intent, information, and interaction create a framework for more effective content planning and execution.

🧡 Multi-Purpose Content Planning: Learn how to design content that serves multiple business objectives while meeting various audience needs across different stages of the buyer's journey.

🧡 Practical Implementation Steps: Gain actionable insights on how to apply the Content Planning Prism framework to your existing content strategy for immediate improvements in content effectiveness.

Learn more about Carmen Hill

Connect with Carmen Hill on LinkedIn
Connect with Carmen Hill on Threads

Resources & Brands mentioned in this episode

Chill Content, LLC
Learn more about Agorapulse with a free demo
Content Planning Prism: A 3D framework for creating content that works
Content Marketing World
Convince and Convert
Content Marketing Institute

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/beyond-basic-content-strategy-mastering-the-three-dimensions-of-effective-content

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations

mike.allton@agorapulse.com (Mike Allton) — Sun, 8 Dec 2024 23:00:00 +0000

Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space, and how can you demonstrate the tangible value of influencer marketing to your stakeholders?

These are the challenges that many B2B marketers face today, but fear not – we have just the expert to help us navigate these murky waters. Join us as we welcome Sarah Fruy, a seasoned marketing professional with a wealth of experience in influencer marketing and performance measurement. As the VP of Marketing at Rockbot and having worked at Linqia, a full-service, tech-enabled influencer marketing platform, Sarah brings a unique perspective on proving the worth of B2B thought leader collaborations. Her expertise in implementing agile marketing practices and deep understanding of marketing analytics make her the perfect guide to help us unravel the complexities of measuring influencer impact in the B2B realm.

Social Pulse Podcast host Mike Allton asked Sarah Fruy about:

🧡 Beyond Vanity Metrics: Understanding which KPIs truly matter for B2B influencer marketing success.

🧡 ROI Calculation Framework: Learn a structured approach to measuring the financial impact of influencer partnerships.

🧡 Long-Term Value Assessment: Discover methods for evaluating the extended benefits of thought leader collaborations beyond immediate campaign results.

Learn more about Sarah Fruy

Connect with Sarah Fruy on LinkedIn
Connect with Sarah Fruy on Instagram

Resources & Brands mentioned in this episode

Rockbot
Learn more about Agorapulse with a free demo
Bizible
Pantheon
DrupalCon
Linqia
Google Analytics
HubSpot
Marketo
Meltwater
Trackur
Buzzsumo
Hootsuite
Sprout Social
Site Improve
Robin Dimond
Partnership Impact Podcast
American Influencer Council
Qianna Smith Bruneteau
Lia Haberman
UCLA
Newsletter: ICYMI by Lia Haberman
Social Media Examiner
Ann Handley
David Shing, AKA Shingy
Content Marketing World

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/influencer-impact-proving-the-worth-of-b2b-thought-leader-collaborations

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Evolving Your Brand: Lessons from Nimble's Market Repositioning

mike.allton@agorapulse.com (Mike Allton) — Mon, 2 Dec 2024 23:59:00 +0000

Imagine you're Benjamin Franklin, standing in the streets of Philadelphia in 1776. You've just helped draft the Declaration of Independence, but now you're faced with an even greater challenge: convincing a nation to embrace a brand-new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values?

That's the kind of monumental shift many B2B marketers face today. Your brand isn't just a logo or a tagline - it's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward?

Enter Michaela Underdahl, our modern-day brand revolutionary. As Marketing Lead at Nimble CRM, she's not just theorizing about evolution - she's been in the trenches, leading a major repositioning effort. With over a decade at Nimble, Michaela has guided the company through a transformation from social CRM to a powerful growth engine for SMBs.

So, fellow marketers, are you ready to sign your own declaration of brand independence? Grab your quill (or keyboard), because Michaela's about to share some revolutionary insights that'll help your brand not just survive, but thrive in this brave new world of business.

Social Pulse Podcast host Mike Allton asked Michaela Underdahl about:

🧡 Identifying Repositioning Needs: Understand how to recognize when your brand needs to evolve to meet market demands.

🧡 Strategic Rebranding Process: Learn the step-by-step approach to repositioning your brand without losing your core identity.

🧡 Overcoming Repositioning Challenges: Gain insights on how to address common obstacles in the rebranding journey.

Learn more about Michaela Underdahl

Connect with Michaela Underdahl on LinkedIn

Resources & Brands mentioned in this episode

Nimble, Inc.
Learn more about Agorapulse with a free demo
Social Media Marketing World
Ebook: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
Read.ai
Firefly
Otter.ai
An episode: The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead with Tamsin Webster
Find Your Red Thread

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/evolving-your-brand-lessons-from-nimbles-market-repositioning

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Three Actions That Drive Small Business Marketing Success

mike.allton@agorapulse.com (Mike Allton) — Mon, 18 Nov 2024 05:00:00 +0000

Imagine for a moment that you're standing at the helm of a ship, much like Christopher Columbus as he set sail for the New World. The vast ocean of digital marketing stretches out before you, full of opportunity but also fraught with uncertainty. Now, what if I told you there was a compass, a simple yet powerful tool that could guide your marketing efforts with laser-like precision? Today, we're going to discover that compass, because our guests have distilled years of experience into what they call the Digital Marketing Success Cycle for SMBs.

Whether you're the captain of your SMB ship or the navigator plotting the course, this episode is for you. We're about to embark on a journey that will transform the way you approach digital marketing, making it less of a daunting expedition and more of an exciting voyage of discovery.

Join us as we welcome Dave Charest, Director of Small Business Success from Constant Contact. With years of experience helping small businesses succeed online, Dave has distilled the essence of effective digital marketing into three key actions that form what they call the Digital Marketing Success Cycle for SMBs. Today, he’ll break down this cycle and show you how to implement it in your own business, no matter your current level of marketing expertise.

Dave brings over a decade of experience at Constant Contact, where he's helped countless small businesses navigate the ever-changing landscape of digital marketing. His expertise in content marketing and his passion for simplifying complex concepts make him a go-to resource for SMB owners looking to level up their marketing game.

He’s here to revolutionize the way you think about and execute your marketing strategies. Get ready to transform your approach and drive real success for your small business.

Social Pulse Podcast host Mike Allton asked Dave Charest about:

🧡 The Success Cycle Unveiled: Understand the three critical actions that form the backbone of successful SMB digital marketing.

🧡From Theory to Practice: Learn how to implement each step of the Digital Marketing Success Cycle in your business, regardless of your industry or size.

🧡Overcoming Common Obstacles: Discover strategies to tackle the typical challenges that prevent SMBs from marketing effectively, such as time constraints and lack of confidence.

Learn more about Dave Charest

Connect with Dave Charest LinkedIn

Resources & Brands mentioned in this episode

Constant Contact
Be a Marketer Podcast
Learn more about Agorapulse with a free demo
The Social Media Hat
Canva
Shopify
Dave Charest Website
How to Structure Your Agency to Win Using EOS with Matt Heinz

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/three-actions-that-drive-small-business-marketing-success

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bridging the Digital Divide: FinTech Marketing in a Traditional World

mike.allton@agorapulse.com (Mike Allton) — Mon, 4 Nov 2024 21:23:00 +0000

Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative expectations of organization leadership.

How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company's marketing focus from traditional to digital channels? And how can you navigate the often-frustrating process of educating management about the realities of modern marketing in the digital age?

These are the questions that keep many B2B marketers up at night, but fortunately, our guest today has the insights and experience to help. Join us as we welcome Camilla Odilon, a seasoned Head of Digital Marketing with a wealth of experience in the FinTech and B2B industry. Camilla has successfully navigated the complex waters of traditional management expectations and modern digital marketing realities, and she's here to share her hard-won wisdom with us.

With over 12 years of experience in digital marketing and a proven track record of boosting revenue for B2B companies, Camilla brings a unique perspective to our discussion. As the founder of the "Marketing in Ireland" community, she's also a passionate advocate for diversity and inclusion in the marketing industry. Camilla's journey from learning English in Ireland to becoming a respected voice in FinTech marketing is sure to inspire and inform our listeners.

Social Pulse Podcast host Mike Allton asked Camilla Odilon about:

🧡 Digital Marketing ROI: Learn effective strategies for demonstrating the value and ROI of digital marketing initiatives to traditional FinTech management.

🧡 Change Management: Discover techniques for gradually shifting your company's marketing focus from traditional to digital channels while managing resistance to change.

🧡 Data-Driven Decision Making: Explore ways to implement and advocate for data-driven marketing strategies in organizations that may be resistant to this approach.

Learn more about Camilla Odilon

Connect with Camilla Odilon on LinkedIn

Resources & Brands mentioned in this episode

Learn more about Agorapulse with a free demo
Marketing in Ireland Community
Finance Fair
Google Trends
LinkedIn Sales Navigator
Apollo
LinkedIn Premium

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/bridging-the-digital-divide-fintech-marketing-in-a-traditional-world

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Unraveling B2B Social Media: Unique Challenges, Powerful Solutions

mike.allton@agorapulse.com (Mike Allton) — Mon, 21 Oct 2024 23:00:00 +0000

Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach?

These are the puzzles that keep B2B social media managers up at night. But what if there were ways to not just overcome these obstacles, but to turn them into opportunities for growth and engagement? That's exactly what our guest today is here to help us with.

Eva Tranova, the Head of Social Media at Agorapulse, brings a wealth of experience and insights to our discussion. With her multilingual background and expertise in social media marketing, Eva has helped countless B2B brands navigate the complex world of social media. Her work at Agorapulse, a leading social media management platform, has given her a unique perspective on the challenges faced by B2B social media managers and the innovative solutions that can drive success. Eva's contributions to the field have made her a respected voice in the B2B social media community, and we're thrilled to have her share her knowledge with us today.

Social Pulse Podcast host Mike Allton asked Eva Tranova about:

🧡 B2B Social Media Uniqueness: Understand the distinct challenges that set B2B social media apart from B2C strategies.

🧡 Strategic Content Creation: Learn techniques for developing engaging content that resonates with B2B audiences and decision-makers.

🧡 ROI Measurement: Discover effective methods for tracking and demonstrating the value of B2B social media efforts in long sales cycles.

Learn more about Eva Tranova

Connect with Eva Tranova on LinkedIn

Resources & Brands mentioned in this episode

Agorapulse
Learn more about Agorapulse with a free demo
Amelia Sordell
Klowt Agency
Mark Schaefer
The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead FT. Tamsen Webster
Agorapulse TikTok
Agorapulse Instagram reels
Jay Baer.
A Demo Video of Adobe
Tool to track Social Media Trends
Social Media Today
Annie-Mae Hodge
Matt Navarra
Adam Mosseri
Andrew Hutchinson

Show Notes & Transcript: https://www.agorapulse.com/blog/unraveling-b2b-social-media-unique-challenges-powerful-solutions

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI and the Modern Marketer: Navigating the Changing Job Market

mike.allton@agorapulse.com (Mike Allton) — Thu, 26 Sep 2024 23:00:00 +0000

Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive?

These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand.

Pam Didner is an award-winning B2B marketing consultant, speaker, and author of multiple books on AI in marketing, including her recent works "The Modern AI Marketer in the GPT Era" and "The Modern AI Marketer: Guide to Gen AI Prompts." With over two decades of experience in global marketing leadership roles, she has been at the forefront of marketing evolution, helping countless professionals leverage AI to enhance their strategies and careers. She's here to share her insights and practical advice on how you can position yourself for success in this rapidly changing job market.

Social Pulse Podcast host Mike Allton asked Pam Didner about:

🧡 AI as an Enabler: Understand how AI is augmenting marketing roles rather than replacing them, opening up new opportunities for strategic thinking and creativity.

🧡 Essential AI Skills: Identify the key AI-related skills and knowledge areas that will be crucial for marketers to develop in order to remain competitive in the job market.

🧡 Career Adaptation Strategies: Learn practical steps for evolving your marketing career to align with the AI-driven future, including continuous learning and cross-functional collaboration.

Learn more about Pam Didner

Connect with Pam Didner on LinkedIn
Connect with Pam Didner on X

Resources & Brands mentioned in this episode

Pam Didner
Learn more about Agorapulse with a free demo
An Ebook: The Modern AI Marketer in the GPT Era
An Ebook: The Modern AI Marketer: Guide to Gen AI Prompts.
Paul Roetzer
Susan Westwater
Chris Penn
Sam Altman
Darryl Praill
Minority Report
Wharton business school
Podcast: The Artificial Intelligence Show

Show Notes & Transcript: https://www.agorapulse.com/blog/ai-and-the-modern-marketer-navigating-the-changing-job-market

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead

mike.allton@agorapulse.com (Mike Allton) — Thu, 26 Sep 2024 17:31:00 +0000

Are you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that this common approach could actually be sabotaging your long-term success?

The truth is, pain-based marketing, while seemingly effective in the short term, often fails to create lasting engagement and loyalty. It can leave your audience feeling manipulated, defensive, or worse – completely tuned out. So, how can we break free from this cycle and create marketing messages that truly connect and convert?

That's exactly what we're diving into today with our esteemed guest, Tamsen Webster. Known as "The Idea Whisperer," Tamsen is a renowned brand strategist, speaker, and author of "Find Your Red Thread: Make Your Big Ideas Irresistible." With her wealth of experience in helping organizations and individuals articulate their ideas effectively, Tamsen is here to challenge our preconceptions about persuasion and offer a fresh perspective on B2B marketing strategies that work.

Social Pulse Podcast host Mike Allton asked Tamsen Webster about:

🧡 The Persuasion Paradox: Understand why pain-based marketing, despite its popularity, often leads to diminishing returns and potential backlash in B2B contexts.

🧡 Positive Engagement Strategies: Learn alternative approaches to persuasion that focus on building understanding, finding common ground, and creating long-term value for your audience.

🧡 Idea Articulation Techniques: Discover how to communicate your brand's value proposition in a way that resonates deeply with your audience without relying on pain points.

Learn more about Tamsen Webster

Connect with Tamsen Webster on LinkedIn

Resources & Brands mentioned in this episode

Tamsen Webster
Find Your Red Thread: Make Your Big Ideas Irresistible
Learn more about Agorapulse with a free demo
New Ebook: Say What They Can't Unhear: The 9 Principles of Lasting Change
Trashie
15Five
Simon Sinek
Seth Godin
Dunkin
Starbucks
Get your Compact Case™!
Message Design Institute

Show Notes & Transcript: https://www.agorapulse.com/blog/the-persuasion-paradox-why-pain-based-marketing-fails-and-what-to-do-instead

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Creative Alchemy: Transforming B2B Marketing in the Face of AI

mike.allton@agorapulse.com (Mike Allton) — Thu, 19 Sep 2024 11:55:00 +0000

Are you feeling the pressure of AI encroaching on your B2B marketing territory? Do you find yourself wondering if your human creativity still has a place in this rapidly evolving digital landscape? As AI tools become more sophisticated, many B2B marketers are left questioning their role and value in an increasingly automated world. How can we compete with machines that can generate content, analyze data, and even predict trends at lightning speed?

But what if I told you that your creativity isn't just relevant—it's your secret weapon? What if the very thing that makes us human—our ability to think outside the box, to connect seemingly unrelated dots, to empathize and innovate—is actually the key to not just surviving, but thriving in the AI era?

That's exactly what our guest today is here to help us uncover. Join us as we explore the transformative power of creative thinking in B2B marketing, and learn how to turn the challenge of AI into your greatest opportunity.

I'm thrilled to welcome Carla Johnson, a world-renowned expert on innovation and marketing. Carla has been named one of the top 50 women in marketing and the #1 influencer in content marketing. She's the author of "RE:Think Innovation" and has worked with Fortune 500 brands across the globe, helping them cultivate innovative cultures and implement transformative ideas. With her wealth of experience and forward-thinking approach, Carla is perfectly positioned to guide us through the alchemy of creativity in the age of AI.

Social Pulse Podcast host Mike Allton asked Carla Johnson about:

🧡 Creativity trumps algorithms: Understand why human creativity remains irreplaceable in B2B marketing strategy and execution.

🧡 Innovation mindset: Learn techniques to foster a culture of creative thinking within your B2B marketing team.

🧡 AI as a catalyst: Discover how to leverage AI tools to enhance, rather than replace, your creative marketing efforts.

Learn more about Carla Johnson

Connect with Carla Johnson on LinkedIn
Connect with Carla Johnson on X

Resources & Brands mentioned in this episode

Carla Johnson
Learn more about Agorapulse with a free demo
Liquid Death
John Deere
Caterpillar
Maersk
Webby awards
Ad Week
John Cleese on Creativity In Management
Dana Corporation
Content Marketing World
Marketing AI Institute
Paul Roetzer
Mike Kaput
The Artificial Intelligence Show

Show Notes & Transcript: https://www.agorapulse.com/blog/creativity-vs-ai-in-b2b-marketing

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Chaos to Consistency: Revolutionizing B2B Social Media Management

mike.allton@agorapulse.com (Mike Allton) — Thu, 12 Sep 2024 10:17:00 +0000

Are you tired of juggling multiple social media accounts, drowning in a sea of content approvals, and struggling to maintain consistency across your B2B social media presence? If you're nodding your head, you're not alone. In today's fast-paced digital landscape, managing social media for B2B companies, especially in the food service industry, can feel like trying to cook a five-course meal while juggling flaming torches.

But what if there was a way to transform this chaos into a well-oiled machine? What if you could streamline your processes, ensure consistent messaging across all platforms, and actually save time while improving your social media performance? Imagine the impact on your brand, your team's productivity, and ultimately, your bottom line.

That's exactly what we're diving into today. Our guest is here to share how her team revolutionized their approach to B2B social media management, turning a cumbersome, time-consuming process into a streamlined, efficient system that's setting new standards in the food service industry.

Joining us today is Jenna Rizzo, a rising star in the world of digital marketing. Fresh out of my own alma mater, Ohio State University, with a degree in Communication Technology specializing in human-computer interaction, Jenna has quickly made her mark as a Digital Content Producer at Zink Corporation. In her role, she's tackled the challenges of social media management, website design, and email marketing head-on, bringing a fresh perspective and innovative solutions to the table. Jenna's expertise in user experience and design thinking has been instrumental in transforming Zink Corporation's social media processes, making her the perfect guest to guide us through the revolution of B2B social media management.

Social Pulse Podcast host Mike Allton asked Jenna Rizzo about:

🧡 Streamlined Approval Process: Learn how to implement an efficient content approval system that saves time and improves

🧡 Multi-Account Management: Discover strategies for effectively managing multiple social media accounts without sacrificing consistency or brand voice.

🧡 Automation and Efficiency: Explore how to leverage tools and techniques to automate repetitive tasks and focus on strategic initiatives.

Learn more about Jenna Rizzo

Connect with Jenna Rizzo on LinkedIn

Resources & Brands mentioned in this episode

Zink Corporation
Learn more about Agorapulse with a free demo
Hootsuite
West Wing
Episode with Joseph H. Pomar-Webb, Head of Social Media, MGM
Episode with Matt Heinz of Heinz Marketing Inc. on EOS
Kim Garst
Social Media Pulse Community

Show Notes & Transcript: https://www.agorapulse.com/blog/from-chaos-to-consistency-revolutionizing-b2b-social-media-management

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think Like a TV Network: Elevating B2B Social Media

mike.allton@agorapulse.com (Mike Allton) — Thu, 12 Sep 2024 10:09:00 +0000

Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is.

Imagine wasting countless hours creating content that never reaches or resonates with your target audience. Think about the potential clients you're missing out on because your social media strategy lacks direction. The frustration of low engagement and aimless content can leave you questioning the very purpose of your efforts. Are you looking for a model that integrates planning, consistency, and purpose, much like a successful TV network?

Today's guest has the solution. Jay Baer, a renowned business growth and customer experience strategist, is here to discuss his groundbreaking "think like a TV network" approach. This methodology has transformed B2B social media strategies for numerous leading organizations by providing them with a structured and impactful way to manage their online presence.

Jay is a dynamic keynote speaker, best-selling author, and an expert in customer experience and business growth strategies. With a rich background that includes the innovative "think like a TV network" approach pioneered at Convince & Convert, Jay has helped many B2B companies elevate their social media strategies. He is also the author of several critically acclaimed books, such as "Talk Triggers" and "Hug Your Haters," which provide insightful strategies for creating compelling customer experiences.

Social Pulse Podcast host Mike Allton asked Jay Baer about:

🧡 TV Network Strategy: Understand the fundamentals of applying TV network principles to B2B social media.

🧡 Strategic Content Planning: Learn how to avoid random acts of content by developing a structured and purposeful content strategy.

🧡 Audience Engagement: Discover effective ways to engage your target audience through consistent and strategic social media efforts.

Learn more about Jay Baer

Connect with Jay Baer on LinkedIn

Resources & Brands mentioned in this episode

Jay Baer
Learn more about Agorapulse with a free demo
Convince and Convert
Jay Baer Book: Talk Triggers
Jay Baer Book: Hug Your Haters
Discovery Channel
ABC
NBC
Social Pros Podcast
Netflix
Tequila Jay Baer
Corteva

Show Notes & Transcript: https://www.agorapulse.com/blog/think-like-a-tv-network-elevating-b2b-social-media

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Surviving Tough Times: The Case Against Marketing Budgets Cuts

mike.allton@agorapulse.com (Mike Allton) — Thu, 12 Sep 2024 09:52:00 +0000

Are you grappling with the pressures of budget cuts in your marketing department? Do you find yourself in a situation where the first instinct during tough times is to slash marketing spend? While it might seem like a quick way to save money, have you ever questioned the long-term impact of these cuts? How do companies deal with the aftermath of reduced marketing budgets and the challenge of re-establishing lost momentum?

Let's face it: cutting marketing budgets can seem logical when immediate cost savings are needed. But what happens when the momentum is lost, the brand visibility dwindles, and customers move to competitors who maintain their marketing efforts? How can marketers effectively communicate the value they bring, especially when the common metrics used to justify their existence seem ephemeral or delayed?

That's exactly what our guest today, marketing strategist Ardath Albee, is here to discuss. Ardath has seen firsthand the fallout from marketing budget cuts and has a wealth of actionable strategies to share. Not only does she know how to survive budget cuts, but she also has insights into demonstrating the indispensable value of marketing during these tough times.

Ardath is the CEO and B2B marketing strategist for her consulting firm, Marketing Interactions, Inc. With extensive expertise in digital marketing, marketing consulting, content marketing, and content strategy, Ardath has authored influential books such as "Digital Relevance: Developing Marketing and Content Strategies that Drive Results" and "eMarketing Strategies for the Complex Sale." She's also a sought-after speaker, known for her direct, insightful advice on marketing challenges.

Social Pulse Podcast host Mike Allton asked Ardath Albee about:

🧡 Impact of Budget Cuts: Understand the long-term consequences of marketing budget reductions.

🧡 Proving Marketing Value: Learn how to quantify and communicate the value marketing brings to leadership.

🧡 Strategic Adjustments: Discover strategies to maintain marketing effectiveness even with reduced budgets.

Learn more about Ardath Albee

Connect with Ardath Albee on LinkedIn
Connect with Ardath Albee on X

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/surviving-tough-times-the-case-against-marketing-budgets-cuts

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Social Pulse Podcast: B2B Edition

mike.allton@agorapulse.com (Mike Allton) — Tue, 10 Sep 2024 20:47:00 +0000

Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically.

Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies.

Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future.

Ready to enhance your B2B marketing approach? Subscribe today.

Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com.

Produced and Hosted by Mike Allton.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.