https://simplecast.com Power of Podcasts: Persepctive from the Inside "Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. Visit nextbroadcast.media to learn more YouTube: https://www.youtube.com/@next-broadcast-media/podcasts LinkedIn: https://www.linkedin.com/company/next-broadcast-media Instagram: https://www.instagram.com/nextbroadcastmedia/ " en Wed, 23 Sep 2026 14:51:36 +0000 Wed, 23 Sep 2026 15:26:24 +0000 https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com Power of Podcasts: Persepctive from the Inside https://image.simplecastcdn.com/images/fb05b0bb-811b-45a7-8630-10ecdcf01073/c6d0c1d5-d26c-440a-b22b-360b8c7d47b9/3000x3000/show-title-artwork.jpg?aid=rss_feed https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com episodic "Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. Visit nextbroadcast.media to learn more YouTube: https://www.youtube.com/@next-broadcast-media/podcasts LinkedIn: https://www.linkedin.com/company/next-broadcast-media Instagram: https://www.instagram.com/nextbroadcastmedia/ " Next Broadcast Media false https://feeds.simplecast.com/ZKpzbOdI advertising, audio advertising partner, business, creators, digital audio advertising, digital marketing, entrepreneurship, leadership, marketing plans, next broadcast media, podcast advertising, podcast network, podcasting, power of podcasts Next Broadcast Media syed@nextbroadcast.media 7be22cc3-673e-403c-9605-ebf438a861de Makes podcast sense: Why MENA advertisers can no longer ignore audio. Patrick Samaha Wed, 23 Sep 2026 14:51:36 +0000 syed@nextbroadcast.media (Next Broadcast Media) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/makes-podcast-sense-why-mena-advertisers-can-no-longer-ignore-audio-patrick-samaha-0NZu8xz2 Makes podcast sense: Why MENA advertisers can no longer ignore audio. Patrick Samaha Next Broadcast Media 00:09:47 For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners, views, clicks. Audio was often what you looked at after the rest of the media plan was done. I’ve spent more than 25 years in media across MENA, and I’ve heard versions of this argument before. The funny thing is, when something makes “zero sense”, I usually start paying attention. Because zero isn’t the end. It’s the starting point. And podcasting in this region has moved well beyond that point. The money is following the audience Advertiser demand across Next Audio’s network grew 67% year-on-year, while average campaign spend increased another 30%. For me, the second number may be even more important. New advertisers experimenting with podcasting is good. Existing advertisers coming back and committing more money is better. Anyone who has sold media knows the difference. A first campaign can be curiosity. A second, bigger campaign usually means something worked. And we are seeing serious categories lean in: finance, travel, airlines, banking and real estate. These aren’t categories that spend because something is fashionable. They have targets and people asking what the investment delivered. The audience is already here Podcast listens across our network grew 32% year-on-year. Think about how we live in the GCC. We drive. A lot. We walk, exercise, travel and move between meetings. We spend large parts of our day in moments where another screen isn’t practical. Audio owns those moments. And unlike a social feed where you’re competing with hundreds of messages, someone choosing a podcast has made a conscious decision to spend time with that content. That word matters: choice Attention has become a premium product We talk endlessly in advertising about reach. I think we should talk much more about attention. Our network consistently records podcast ad listen-through rates in the 90s. Compare that with what we’ve become comfortable accepting elsewhere: ads skipped after a few seconds, people scrolling past content, videos playing without sound, impressions technically delivered but barely noticed. Podcasting gives advertisers something increasingly difficult to buy: sustained attention. Then there is trust. A listener has chosen the host. They come back. They know the person’s voice, opinions, humour and personality. That changes the advertising environment completely. Host integration can build endorsement and recall. Pre-recorded campaigns can deliver scale, targeting and flexibility. There isn’t one perfect format. The objective should choose it. Programmatic is changing the equation too Another development worth watching is programmatic podcast advertising. For a long time, podcast advertising was seen mainly as sponsorships and host-read integrations. Those remain important, but programmatic is making audio easier to buy at scale and giving advertisers more of the targeting, measurement and optimization they already expect from digital media. That’s also why we’ve launched www.earo.ai our new self-serve platform, making it easier for advertisers to access and buy podcast audiences directly. If you’re a brand, agency or marketer curious about testing podcast advertising without making it complicated, check out earo.ai. Making podcast advertising easier to plan, buy and measure is an important part of moving audio from an add-on to a core media channel. Don’t judge audio by a click Someone is listening to a podcast while driving from Sharjah to Dubai. Are we really expecting them to click an ad? Probably not. Hopefully not! But that doesn’t mean the advertising didn’t work. Today we can attribute post-exposure behaviour such as website visits, sign-ups and app installs. The measurement has improved significantly. So the conversation has changed. We no longer need to say, “Trust us, podcasting works.” We can bring audience data, targeting and attribution to the table. Video is helping podcasting, but they’re not the same thing YouGov data indicates 60% of UAE podcast listeners prefer video, compared with 20% who prefer audio-only. I think that’s good news. Video is expanding discovery. Clips travel through social platforms and introduce new audiences to shows, hosts and conversations. But brands shouldn’t assume video and audio podcasts are interchangeable. The way someone watches, skips and discovers video is different from listening to a host for 30 or 40 minutes. Don’t brief them the same way. Don’t buy them the same way. And don’t measure them the same way. Audio should be understood as audio first. The UAE and Riyadh are different conversations Our data shows around 75% of UAE podcast consumption is in English, while Riyadh and the Saudi market are predominantly Arabic. But this goes far beyond translation. Different cultural references. Different creators. Different humour. Different conversations. I’ve worked across English and Arabic media throughout my career, and one lesson hasn’t changed: Arabic isn’t a subtitle. You can’t build something for one audience, translate it and assume you’ve built it for another. Podcasting is intimate. A brand needs to understand the conversation before trying to join it. Buy into the creator This may be where the biggest opportunity is coming. AI will make production easier. Programmatic will make buying easier. Technology will improve targeting. Localization will become faster. Measurement will get better. But technology won’t replace the thing at the centre of a great podcast: A person worth listening to. We’re going to see more MENA creators build serious personal brands around their podcasts. Brands should think differently about what they’re buying. Don’t just buy the ad slot. Buy into the creator. Their audience might listen to the podcast, watch them on YouTube, follow them on Instagram or LinkedIn and see their clips elsewhere. The podcast becomes the centre of a much bigger relationship. So what makes podcast sense? For me, it comes down to four things: intent, attention, trust and precision. People chose to listen. They’re remarkably likely to stay with the message. They’re listening to voices they trust. And brands can plan by market, language, category and audience. That’s a powerful combination. If podcasting still sits at the bottom of your media brief under “other”, maybe it’s time to move it. You don’t need to shift half your budget tomorrow. Test it. Measure it. Brief the host, not only the studio. Explore programmatic. Think Arabic and English by market. Look beyond clicks. And when you find the right creator, think beyond buying thirty seconds of their audience. Because MENA audiences are already listening. Advertisers are spending more. Programmatic is opening new doors. Creators are getting stronger. And attention is becoming harder to buy everywhere else. After 25 years in media, I’ve learned that sometimes the opportunities that initially make the least sense are worth looking at twice. It makes no sense to ignore a medium people are choosing to spend real time with. It makes podcast sense. For years, people told me podcasts in this region made zero sense. Too niche. Too difficult to measure. Advertisers wanted reach they could see: impressions, banners, views, clicks. Audio was often what you looked at after the rest of the media plan was done. I’ve spent more than 25 years in media across MENA, and I’ve heard versions of this argument before. The funny thing is, when something makes “zero sense”, I usually start paying attention. Because zero isn’t the end. It’s the starting point. And podcasting in this region has moved well beyond that point. The money is following the audience Advertiser demand across Next Audio’s network grew 67% year-on-year, while average campaign spend increased another 30%. For me, the second number may be even more important. New advertisers experimenting with podcasting is good. Existing advertisers coming back and committing more money is better. Anyone who has sold media knows the difference. A first campaign can be curiosity. A second, bigger campaign usually means something worked. And we are seeing serious categories lean in: finance, travel, airlines, banking and real estate. These aren’t categories that spend because something is fashionable. They have targets and people asking what the investment delivered. The audience is already here Podcast listens across our network grew 32% year-on-year. Think about how we live in the GCC. We drive. A lot. We walk, exercise, travel and move between meetings. We spend large parts of our day in moments where another screen isn’t practical. Audio owns those moments. And unlike a social feed where you’re competing with hundreds of messages, someone choosing a podcast has made a conscious decision to spend time with that content. That word matters: choice Attention has become a premium product We talk endlessly in advertising about reach. I think we should talk much more about attention. Our network consistently records podcast ad listen-through rates in the 90s. Compare that with what we’ve become comfortable accepting elsewhere: ads skipped after a few seconds, people scrolling past content, videos playing without sound, impressions technically delivered but barely noticed. Podcasting gives advertisers something increasingly difficult to buy: sustained attention. Then there is trust. A listener has chosen the host. They come back. They know the person’s voice, opinions, humour and personality. That changes the advertising environment completely. Host integration can build endorsement and recall. Pre-recorded campaigns can deliver scale, targeting and flexibility. There isn’t one perfect format. The objective should choose it. Programmatic is changing the equation too Another development worth watching is programmatic podcast advertising. For a long time, podcast advertising was seen mainly as sponsorships and host-read integrations. Those remain important, but programmatic is making audio easier to buy at scale and giving advertisers more of the targeting, measurement and optimization they already expect from digital media. That’s also why we’ve launched www.earo.ai our new self-serve platform, making it easier for advertisers to access and buy podcast audiences directly. If you’re a brand, agency or marketer curious about testing podcast advertising without making it complicated, check out earo.ai. Making podcast advertising easier to plan, buy and measure is an important part of moving audio from an add-on to a core media channel. Don’t judge audio by a click Someone is listening to a podcast while driving from Sharjah to Dubai. Are we really expecting them to click an ad? Probably not. Hopefully not! But that doesn’t mean the advertising didn’t work. Today we can attribute post-exposure behaviour such as website visits, sign-ups and app installs. The measurement has improved significantly. So the conversation has changed. We no longer need to say, “Trust us, podcasting works.” We can bring audience data, targeting and attribution to the table. Video is helping podcasting, but they’re not the same thing YouGov data indicates 60% of UAE podcast listeners prefer video, compared with 20% who prefer audio-only. I think that’s good news. Video is expanding discovery. Clips travel through social platforms and introduce new audiences to shows, hosts and conversations. But brands shouldn’t assume video and audio podcasts are interchangeable. The way someone watches, skips and discovers video is different from listening to a host for 30 or 40 minutes. Don’t brief them the same way. Don’t buy them the same way. And don’t measure them the same way. Audio should be understood as audio first. The UAE and Riyadh are different conversations Our data shows around 75% of UAE podcast consumption is in English, while Riyadh and the Saudi market are predominantly Arabic. But this goes far beyond translation. Different cultural references. Different creators. Different humour. Different conversations. I’ve worked across English and Arabic media throughout my career, and one lesson hasn’t changed: Arabic isn’t a subtitle. You can’t build something for one audience, translate it and assume you’ve built it for another. Podcasting is intimate. A brand needs to understand the conversation before trying to join it. Buy into the creator This may be where the biggest opportunity is coming. AI will make production easier. Programmatic will make buying easier. Technology will improve targeting. Localization will become faster. Measurement will get better. But technology won’t replace the thing at the centre of a great podcast: A person worth listening to. We’re going to see more MENA creators build serious personal brands around their podcasts. Brands should think differently about what they’re buying. Don’t just buy the ad slot. Buy into the creator. Their audience might listen to the podcast, watch them on YouTube, follow them on Instagram or LinkedIn and see their clips elsewhere. The podcast becomes the centre of a much bigger relationship. So what makes podcast sense? For me, it comes down to four things: intent, attention, trust and precision. People chose to listen. They’re remarkably likely to stay with the message. They’re listening to voices they trust. And brands can plan by market, language, category and audience. That’s a powerful combination. If podcasting still sits at the bottom of your media brief under “other”, maybe it’s time to move it. You don’t need to shift half your budget tomorrow. Test it. Measure it. Brief the host, not only the studio. Explore programmatic. Think Arabic and English by market. Look beyond clicks. And when you find the right creator, think beyond buying thirty seconds of their audience. Because MENA audiences are already listening. Advertisers are spending more. Programmatic is opening new doors. Creators are getting stronger. And attention is becoming harder to buy everywhere else. After 25 years in media, I’ve learned that sometimes the opportunities that initially make the least sense are worth looking at twice. It makes no sense to ignore a medium people are choosing to spend real time with. It makes podcast sense. false full 9 5bde5082-374a-4949-9a33-409e7c706240 Doaa Farid perspective on the podcast industry Doaa Farid shares her perspective on the evolving podcast industry in the Middle East, and how there is space for creators to develop shows that are meaningful to them. 

Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News. 

During this inspirational episode Doaa shares her thoughts on the Middle East podcast environment, what genre's and shows are popular, and the need for more genuine podcast content. If you are an aspiring podcast creator and brand considering producing a show, this episode will inspire you buy that mic and create a show! 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 14:30:35 +0000 syed@nextbroadcast.media (Doaa Farid, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/doaa-farid-perspective-on-the-podcast-industry-Xg0bZeT2 Doaa Farid shares her perspective on the evolving podcast industry in the Middle East, and how there is space for creators to develop shows that are meaningful to them. 

Doaa Farid is Podcast Lead, Editor, Exec Producer for The National News. 

During this inspirational episode Doaa shares her thoughts on the Middle East podcast environment, what genre's and shows are popular, and the need for more genuine podcast content. If you are an aspiring podcast creator and brand considering producing a show, this episode will inspire you buy that mic and create a show! 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Doaa Farid perspective on the podcast industry Doaa Farid, Lara Varlamova 00:13:19 false full 8 403eaff1-657e-4ad4-94b0-14d1ec7e1045 Sarah Hewerdine perspective on brand advertising with podcasts Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans. 

Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform. 

During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. She also touches on the different podcast advertising methods including programmatic advertising and branded show creation. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 14:27:28 +0000 syed@nextbroadcast.media (Sarah Hewerdine, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/sarah-hewerdine-perspective-on-brand-advertising-with-podcasts-RxNxvewm Sarah Hewerdine shares her perspective on growing a brand by leveraging podcasts in marketing plans. 

Sarah Hewerdine is Head of Marketing for Stake, a digital real estate investment platform. 

During this episode Sarah discusses Stake's marketing strategy to grow brand trust and awareness, and how podcast advertising can support these objectives. She also touches on the different podcast advertising methods including programmatic advertising and branded show creation. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Sarah Hewerdine perspective on brand advertising with podcasts Sarah Hewerdine, Lara Varlamova 00:12:28 false full 7 f21eb7be-7899-4222-97ad-c72440f75e40 Moktar Larbi perspective on the magic of podcasts Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel. 


Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family. 


Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how brands can leverage this connection to create a strong marketing campaign. Plus how he uses podcasts as valuable lessons from experts. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 14:24:48 +0000 syed@nextbroadcast.media (Moktar Larbi, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/moktar-larbi-perspective-on-the-magic-of-podcasts-sRLXUrAc Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel. 


Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family. 


Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how brands can leverage this connection to create a strong marketing campaign. Plus how he uses podcasts as valuable lessons from experts. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Moktar Larbi perspective on the magic of podcasts Moktar Larbi, Lara Varlamova 00:15:44 false full 6 2df1a546-9634-4a8c-ab7b-4e3a96031d42 Ovais Ahmad perspective innovative marketing with podcasts Ovais Ahmad shares his perspective on marketing with podcasts and how he used podcasts to grow customer numbers. 

Ovais Ahmad is Performance Marketing Growth Manager for Talabat, an online food ordering company in the Middle East. 

In this episode Ovais Ahmad shares his thoughts on marketing with podcasts and how it cuts through the over crowded noise of social and digital. As a successful marketing expert, his ideas and advice will help growing businesses innovate media plans with the addition of podcasts. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 14:21:27 +0000 syed@nextbroadcast.media (Ovais Ahmad, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/ovais-ahmad-perspective-innovative-marketing-with-podcasts-4Pl5zAY0 Ovais Ahmad shares his perspective on marketing with podcasts and how he used podcasts to grow customer numbers. 

Ovais Ahmad is Performance Marketing Growth Manager for Talabat, an online food ordering company in the Middle East. 

In this episode Ovais Ahmad shares his thoughts on marketing with podcasts and how it cuts through the over crowded noise of social and digital. As a successful marketing expert, his ideas and advice will help growing businesses innovate media plans with the addition of podcasts. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Ovais Ahmad perspective innovative marketing with podcasts Ovais Ahmad, Lara Varlamova 00:10:51 co-founder, marketing, business, entrepreneur, advertising false full 5 040ce2a1-b8e7-4b8b-ac84-6d2bdf9662ec Marie-Christine perspective on programmatic podcast advertising Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans. 


Marie-Christine is Director of Business Development MENA at The Trade Desk. 


In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance media plans. As an expert in programmatic advertising, Marie-Christine also shares her thoughts on buying, testing and measuring podcast ads. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 14:18:17 +0000 syed@nextbroadcast.media (Marie Christine, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/marie-christine-perspective-on-programmatic-podcast-advertising-wTfSuBal Marie-Christine shares her perspective on the evolution of advertising, programmatic buying, and how to test podcasts in media plans. 


Marie-Christine is Director of Business Development MENA at The Trade Desk. 


In this episode Marie-Christine talks about her connection to podcasts, the Middle East media landscape, and how listener habits can enhance media plans. As an expert in programmatic advertising, Marie-Christine also shares her thoughts on buying, testing and measuring podcast ads. 
 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Marie-Christine perspective on programmatic podcast advertising Marie Christine, Lara Varlamova 00:14:00 manifesting, digital audio, business, advertising false full 4 a5a9867c-675f-4eff-b5d6-e3055fa0b8b4 Pauline Rady perspective on podcast advertising for luxury brands Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers. 


Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media. 


As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podcasts to meet the marketing needs of high cost / luxury brands. Plus a discussion on what brands are looking for from podcasters, and how to innovate media plans with the addition of podcasts. 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 13:23:23 +0000 syed@nextbroadcast.media (Pauline Rady, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/pauline-rady-perspective-on-podcast-advertising-for-luxury-brands-nKLGRmDK Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers. 


Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media. 


As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podcasts to meet the marketing needs of high cost / luxury brands. Plus a discussion on what brands are looking for from podcasters, and how to innovate media plans with the addition of podcasts. 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Pauline Rady perspective on podcast advertising for luxury brands Pauline Rady, Lara Varlamova 00:13:56 false full 3 149ede4a-fcac-4ae6-9d99-af9afd77f2f8 Luca Allam perspective on being a podcaster and innovation in marketing Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets. 

Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3. 

During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authenticity that makes it valuable to advertisers. As a past leader of a global media agency and now podcast host, Luca has the unique perspective from both sides. 

 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 13:21:24 +0000 syed@nextbroadcast.media (Luca Allam, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/luca-allam-perspective-on-being-a-podcaster-and-innovation-in-marketing-1GukI0hR Luca Allam shares his perspective on being a podcaster and how media/marketing leaders need to rethink innovation in marketing budgets. 

Luca is host of 'The Insight Track' podcast, and Co-founder/Deputy CEO of Mawdoo3. 

During this episode Luca talks about how podcasting is a personal journey and not easy, and it is that vulnerability and authenticity that makes it valuable to advertisers. As a past leader of a global media agency and now podcast host, Luca has the unique perspective from both sides. 

 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Luca Allam perspective on being a podcaster and innovation in marketing Luca Allam, Lara Varlamova 00:20:54 media agencies, innovation, ceo, luca allam, marketing, digital audio advertising, media leaders, podcaster, marketing budgets, marketing leaders, advertising false full 1 d5b6a955-dcec-4a7c-8d62-e077f8a0a1ea Tarik Chebib perspective on podcasts as an advertising media channel Tarik Chebib shares his perspective on how he has grown a successful business using podcast advertising, and the flexible advantages it gives growing brands. 

Tarik is CEO, Middle East, of Capital.com a fintech company with expertise in trading, markets, blockchain, technology, customer centricity and financial regulation. 

During this episode Tarik talks about how Capital.com used podcast advertising to reach new customers, and their future plans with the medium. As a successful leader Tarik shares his advice for business owners and why podcast advertising could be a sound choice. 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tue, 25 Jun 2024 13:21:01 +0000 syed@nextbroadcast.media (Tarik Chebib, Lara Varlamova) https://power-of-podcasts-persepctive-from-the-inside-baf43a11.simplecast.com/episodes/tarik-chebib-perspective-on-podcasts-as-an-advertising-media-channel-gupnY319 Tarik Chebib shares his perspective on how he has grown a successful business using podcast advertising, and the flexible advantages it gives growing brands. 

Tarik is CEO, Middle East, of Capital.com a fintech company with expertise in trading, markets, blockchain, technology, customer centricity and financial regulation. 

During this episode Tarik talks about how Capital.com used podcast advertising to reach new customers, and their future plans with the medium. As a successful leader Tarik shares his advice for business owners and why podcast advertising could be a sound choice. 

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

Visit nextbroadcast.media to learn more

YouTube: https://www.youtube.com/@next-broadcast-media/podcasts
LinkedIn: https://www.linkedin.com/company/next-broadcast-media
Instagram: https://www.instagram.com/nextbroadcastmedia/


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Tarik Chebib perspective on podcasts as an advertising media channel Tarik Chebib, Lara Varlamova 00:14:30 co-founder, podcast host, digital audio advertising, business, media leaders, podcaster, marketing leaders, digial marketing false full 2