Guest Name: Dr. Shelley Greene, VP Enrollment and Advancement, Chowan University

Guest Social: https://www.linkedin.com/in/shelleywgreene/

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Name: Jason Houlihan, Executive Director of Marketing & Events, Del Mar College

Guest Social: https://www.linkedin.com/in/jason-houlihan-882092111/

Guest Bio: Jason Houlihan leads marketing and events at Del Mar College in Corpus Christi, Texas, where he helps tell the college’s story through creative campaigns, memorable events, and innovative technology like Element451. He launched Viking Fest, one of the college’s signature community events. A proud alum of both Del Mar College and Texas A&M–Corpus Christi, Jason is passionate about helping people see what’s possible through education.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Watch Hannah’s session from Engage Summit 2025: https://youtu.be/5PkgHw52bM0

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Names: 
Jessica Vaughan, Director of Enrollment Management + CRM Strategy, Durham Tech
Dr. Abe Dones, Vice President and Chief Student Services Officer, Durham Tech

Guest Bios: 
Abe Dones is the Vice President of Student Services at Durham Tech, dedicated to enhancing the student experience through leadership, innovation, and support. Proudly Puerto Rican and hailing from Philadelphia, Abe brings a dynamic energy to his work — much like his passion for the Superbowl Champs Eagles. "Blow the whistle!" is more than just a game-day rally; it reflects his drive to break down barriers and create pathways for student access, success, and economic mobility. Whether leading transformation, streamlining processes, or improving efficiency, Abe is all about building community and championing growth. 

Jessica Vaughan is the Director of Enrollment Management and CRM Strategy at Durham Tech, specializing in project implementation and management, process improvement, and efficiency. Whether leading projects in Element451 or coordinating the Early Success System pilot, Jessica approaches every challenge with strategic purpose, ensuring all the moving parts come together seamlessly. Her passion for organization and planning isn’t limited to work — it’s the secret sauce that keeps her projects running smoothly. From managing data workflows to juggling family schedules and caring for her pets, Jessica believes that a little structure, a lot of teamwork, and some laughter make anything possible.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Names: 
Jessica Vaughan, Director of Enrollment Management + CRM Strategy, Durham Tech
Dr. Abe Dones, Vice President and Chief Student Officer, Durham Tech

Guest Bios: 
Dr. Abe Dones - Abe Dones is the Vice President of Student Services at Durham Tech, dedicated to enhancing the student experience through leadership, innovation, and support. Proudly Puerto Rican and hailing from Philadelphia, Abe brings a dynamic energy to his work — much like his passion for the Superbowl Champs Eagles. "Blow the whistle!" is more than just a game-day rally; it reflects his drive to break down barriers and create pathways for student access, success, and economic mobility. Whether leading transformation, streamlining processes, or improving efficiency, Abe is all about building community and championing growth. 

Jessica Vaughan - Jessica Vaughan is the Director of Enrollment Management and CRM Strategy at Durham Tech, specializing in project implementation and management, process improvement, and efficiency. Whether leading projects in Element451 or coordinating the Early Success System pilot, Jessica approaches every challenge with strategic purpose, ensuring all the moving parts come together seamlessly. Her passion for organization and planning isn’t limited to work — it’s the secret sauce that keeps her projects running smoothly. From managing data workflows to juggling family schedules and caring for her pets, Jessica believes that a little structure, a lot of teamwork, and some laughter make anything possible.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Names: 
Jessica Vaughan, Director of Enrollment Management + CRM Strategy, Durham Tech
Dr. Abe Dones, Vice President and Chief Student Officer, Durham Tech

Guest Bios: 
Dr. Abe Dones - Abe Dones is the Vice President of Student Services at Durham Tech, dedicated to enhancing the student experience through leadership, innovation, and support. Proudly Puerto Rican and hailing from Philadelphia, Abe brings a dynamic energy to his work — much like his passion for the Superbowl Champs Eagles. "Blow the whistle!" is more than just a game-day rally; it reflects his drive to break down barriers and create pathways for student access, success, and economic mobility. Whether leading transformation, streamlining processes, or improving efficiency, Abe is all about building community and championing growth. 

Jessica Vaughan - Jessica Vaughan is the Director of Enrollment Management and CRM Strategy at Durham Tech, specializing in project implementation and management, process improvement, and efficiency. Whether leading projects in Element451 or coordinating the Early Success System pilot, Jessica approaches every challenge with strategic purpose, ensuring all the moving parts come together seamlessly. Her passion for organization and planning isn’t limited to work — it’s the secret sauce that keeps her projects running smoothly. From managing data workflows to juggling family schedules and caring for her pets, Jessica believes that a little structure, a lot of teamwork, and some laughter make anything possible.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Check out the Featured Episodes: 

Texas State Technical College (TSTC) – Michael Bettersworth on Student-Centric Applications

Trinity Valley Community College (TVCC) – Courtney Skiles on Being a Tech Champion

College of Western Idaho (CWI) – Luis Caloca on Data-Driven Enrollment Strategies

Kellogg Community College (KCC) – Jenni Katowski on No-Code Success

Notre Dame de Namur University – Cherron Hoppes on Change Management

Paul Quinn College – Daniela Botello-Hernandez on Bringing Processes In-House

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Name: Emily Banks, Admissions Representative, Faith Baptist Bible College 

Guest Social: http://www.linkedin.com/in/emily-banks-66b906348

Guest Bio: Emily Banks joined the Admissions team at Faith Baptist Bible College in 2022 and has been dedicated to growing and learning in her role ever since. She began as an Admissions Counselor before transitioning to a full-time traveling representative. She later returned to the office to take on the lead counselor position, where she now manages the communication and counselor team. Emily finds great joy in guiding students through the college decision process and helping them discover their place at Faith.

Originally from Wyoming, Emily cherishes her love for the mountains, hiking, and fly-fishing but is grateful to be in Iowa and part of the work happening at Faith. In addition to her role in Admissions, she serves as an assistant cross country coach. In her free time, she enjoys training for her first ultra-marathon.

Key Takeaways

• Simplifying enrollment increases engagement – Faith Baptist reduced student frustration by integrating course selection into the application process.
• Automation saves time and improves communication – Workflows and automated emails ensure students receive timely updates and next steps without requiring manual follow-ups.
• Internal collaboration is key – Aligning admissions, the registrar’s office, and financial aid through Element improved interdepartmental communication.
• Tracking student behavior leads to better retention – Monitoring how many students return for additional courses helps refine recruitment strategies.
• Improving the student experience drives enrollment growth – By removing friction in the admissions process, Faith Baptist has seen steady enrollment increases over the past eight years.

How Faith Baptist Overhauled Its Online Application Process

Faith Baptist Bible College noticed a major gap in its online enrollment process: after students submitted their applications, they were left to navigate course registration on their own. Many students struggled to find the right classes, register in Populi, and understand their next steps—leading to frustration and an influx of support calls.

To address these issues, Emily and her team introduced a supplemental form within Element, allowing students to select their courses immediately after submitting their application. Instead of requiring students to manually register, the registrar’s office now processes course enrollments seamlessly in the background. This simple but powerful change has made the transition from applicant to enrolled student much smoother.

Using Automation to Improve the Student Experience

One of the biggest improvements Faith Baptist made was automating key communications. Previously, students were often left wondering whether they had successfully registered for classes. Now, automated workflows send confirmation emails, course details, and book lists as soon as the registrar enrolls a student.

Faith Baptist also leveraged Element’s tags and labels to further personalize these emails. By assigning students to workflows based on the courses they enroll in, they receive customized information specific to their program—eliminating the need for manual follow-ups.

Beyond student-facing communications, automation also enhanced internal operations. Admissions staff and the registrar’s office now use status changes and task assignments to keep everyone on the same page. When a student is accepted, the registrar receives a notification, ensuring they don’t enroll students who haven’t been officially admitted.

Measuring Success: How These Changes Impact Enrollment

Faith Baptist is tracking multiple metrics to measure the impact of these changes, including:

• Decrease in student complaints – Fewer students are calling with questions about enrollment.
• Higher re-enrollment rates – More students are taking additional online courses after their first experience.
• Faster completion of application steps – With clearer communication, students are submitting transcripts and completing financial aid forms more quickly.

While it’s still early, Faith Baptist is optimistic that these improvements will lead to higher conversion rates from online students to full-time degree-seeking students. Their admissions team is also seeing a major benefit: staff now have more time for proactive recruitment efforts instead of troubleshooting registration issues.

Final Thoughts

Faith Baptist Bible College’s success story proves that small but strategic changes can have a huge impact on both student satisfaction and enrollment growth. By focusing on automation, internal collaboration, and student experience, they’ve created a more efficient and welcoming admissions process.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From a 18% increase in PA program applications to dramatically boosting event attendance, they discuss the power of automation without losing personalization. Plus, they highlight the importance of iterating on processes, leveraging data, and making technology a grounding force during institutional change.

This episode is packed with real-world insights for enrollment teams looking to streamline processes, free up staff for high-value student interactions, and use Element451 to its fullest potential.

Guest Names: 
Tori Brady, CRM Data Manager, Marshall B. Ketchum University
Tom Rainey, Associate Vice President for Enrollment, Marshall B. Ketchum University

Guest Socials: 
Tom - https://www.linkedin.com/in/tom-rainey/

Guest Bios: 
Tori Brady -Tori A. H. Brady is their Higher Education Consultant - currently working with MBKU as their CRM Data Manager. With over 15 years of experience in higher education, Tori specializes in project implementation, data analysis, and research to support colleges and universities in achieving their strategic goals. Having held roles in Housing and Residence Life, Admissions, and Student Activities/Engagement at schools of all types, Tori brings a deep understanding of institutional operations and student success. From streamlining processes and developing policies and procedures, to creating co-curricular programs, to managing software platforms and crafting data-driven insights, Tori provides flexible, results-oriented solutions tailored to the evolving needs of higher education institutions.

Tom Rainey - Tom is the Associate Vice President for Enrollment at Marshall B. Ketchum University and helped in implementing Element at MBKU. He has worked in Enrollment management at the undergraduate and graduate levels for the past 15 years. Prior to his time with MBKU, Tom specialized in international student admissions and recruitment. 

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways

• Innovative Use of Element451 – JCC repurposed the platform’s task module to create a customized student check-in system, eliminating the need for multiple software solutions.
• Improved Student Experience – By centralizing student services into a single queue, JCC can track student visits, provide better follow-ups, and gain deeper insights into student needs.
• Data-Driven Decision Making – Insights from Element 451 help JCC identify peak service hours, student engagement trends, and service demand, enabling more efficient resource allocation.
• Automated Student Surveys – A seamless workflow now sends students post-visit surveys via email and SMS, leading to higher response rates and improved service feedback.
• Encouraging CRM Adoption – Training student services staff on Element451’s features has increased internal engagement, with more departments leveraging the platform for communication and support.

How Johnston Community College Reinvented Student Check-Ins

JCC’s Student Success Center serves as a one-stop shop for student services, from financial aid to academic advising. Before implementing Element451, staff relied on a separate queuing system that required switching between multiple platforms to track student visits. This fragmented process made it difficult to get a holistic view of a student’s journey. By using the task module within Element 451, JCC built a check-in system that not only queues students for services but also provides a centralized record of their interactions.

What Does the Check-In Process Look Like?

When a student arrives at the Success Center, they enter their ID on a keypad, which pulls up their profile in Element451. Staff then create a task associated with their visit, using pre-built templates categorized by service type (e.g., advising, career services, financial aid). Tasks are assigned dynamically—either to a specific staff member or a department queue—ensuring seamless tracking and service distribution. If a student requires multiple services, a new task is created for each stop, building a comprehensive visit history.

How Does Element451’s Queue System Improve Efficiency?

JCC utilizes Element451’s queue system to keep track of student wait times and service distribution. Instead of juggling multiple platforms, staff can now see all waiting students in one place, making service allocation more efficient. By categorizing tasks within queues, teams can prioritize and manage student needs dynamically, ensuring faster service and reducing bottlenecks during peak hours.

How Did JCC Handle Student Data Integration?

To ensure a seamless experience, JCC conducted a mass student data import into Element451. Ongoing integration with North Carolina’s application system (CFNC) ensures that new applicants are automatically added to the platform. For prospective students who haven’t applied yet, staff can quickly create a basic profile with minimal information, ensuring they are in the system for future tracking and engagement.

What Impact Has This System Had?

Since launching in September, JCC has processed over 4,150 student check-ins, serving 2,179 unique students, with nearly half returning for multiple services. The platform’s insights dashboard has provided game-changing data, revealing:

• Wednesdays at 10 AM as the busiest time for student visits.
• Advising as the most frequently used service.
• An average of 34 student check-ins per day.

With this information, JCC can now anticipate staffing needs, optimize scheduling, and make data-backed improvements to student services.

How Did JCC Improve Student Feedback Collection?

Previously, students received a paper card with a QR code for post-visit surveys, leading to low response rates. Now, an automated workflow sends an email and SMS after each visit, linking to a short feedback survey. This has significantly improved response rates, with 70% of students clicking the link and 50% completing the survey. The most valuable question asks whether students need further assistance, allowing JCC to proactively follow up and close service gaps.

What Advice Does Tyler Have for Other Institutions?

Tyler emphasizes the importance of experimentation and iteration when implementing new CRM processes. “You won’t know what works until you try it,” she shares. Her key recommendations for institutions looking to enhance student success include:

1. Start Small – Begin with one service area (like advising) before scaling to other departments.
2. Leverage Insights – Use CRM analytics to identify trends and optimize staffing and service offerings.
3. Encourage Adoption – Provide staff training to increase comfort and engagement with CRM tools.

Automate Where Possible – Reduce manual tasks with workflows for communication and follow-ups. 

Guest Name: Tyler Albright, CRM Content Coordinator, Johnston Community College

Guest Social: https://www.linkedin.com/in/tyler-albright1/

Guest Bio: Tyler Albright is the CRM Content Coordinator at Johnston Community College, where she began her career in Higher Education shortly after graduating from the University of North Carolina at Wilmington in 2023. Dedicated to creating engaging and effective content, Tyler works within multiple areas of Element451 to enhance student recruitment and provide support throughout their academic journey. She contributes to shaping impactful student experiences and fostering meaningful connections throughout the academic journey by blending creativity with data-driven insights. Outside of work, you can find her reading a good book, indulging in reality TV, and being a cat-mom to Dolly.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Name: Brittany Meinsen, Director of Admissions + Recruitment, College of Albemarle

Guest Social: https://www.linkedin.com/in/brittany-meinsen-61626843

Guest Bio: Brittany brings over a decade of experience in higher education admissions and recruitment. She previously held pivotal roles within university admissions, developing skills in enrollment management and student support. As the Director of Admissions and Recruitment at College of The Albemarle, Brittany oversees admissions, recruitment, student life and leadership, accessibility services, student conduct, and the NC Career Coaches program. Notably, she has implemented Element451 at two higher education institutions, enhancing recruitment strategies and student engagement.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways

• Streamlining Admissions with Element 451: Paul Quinn moved from a third-party vendor to managing all applications within Element 451, doubling the percentage of completed applications.
• Customizable Applications for Diverse Student Groups: By creating specific applications for international students, transfers, and corporate partnerships, Paul Quinn tailored their processes to meet the unique needs of each demographic.
• Automation and Efficiency in Application Review: Features like core GPA calculations and task assignments allow for more intentional applicant evaluation and streamlined staff workflows.
• Engaging Student Ambassadors: Integrating students in the admissions process through the task module encourages peer engagement and better application tracking.
• The Power of Innovation and Buy-In: With no previous CRM experience, Paul Quinn’s admissions team embraced change, achieving significant improvements through openness to new processes and teamwork.

Episode Summary

Why Paul Quinn Brought Applications In-House

Paul Quinn College faced challenges with limited resources and third-party vendor constraints, managing only two application types. Transitioning to Element 451 allowed them to take full control, expand to four application types (with more in the pipeline), and save significant costs. The move also empowered them to customize their applications for different groups, including first-time freshmen, transfers, international students, and Guild corporate partners.

Daniela Botello-Hernandez highlighted how this shift enabled better organization and alignment with the institution's goals. For instance, international applications could now include specific documentation needs, streamlining processes for both applicants and administrators.

The Role of Automation in Simplifying Workflows

Element 451’s automation features have been game-changing for Paul Quinn. Automated GPA calculations, letter of recommendation ratings, and resume evaluations have allowed for a more holistic review process. This is especially impactful at Paul Quinn, where many students come from underserved communities. By looking beyond traditional GPA metrics, the admissions team considers the broader story of each applicant, emphasizing work ethic, character, and lived experiences.

This intentional approach aligns with Paul Quinn's mission to meet students where they are and evaluate them as whole individuals. The workflows have not only improved the quality of admissions decisions but also reduced the administrative burden on staff.

Empowering Student Ambassadors in the Admissions Process

A unique aspect of Paul Quinn’s success has been the involvement of student ambassadors. Using Element 451’s task module, these students are tasked with reaching out to prospective applicants, helping them complete applications, and building relationships. This peer-to-peer connection has been a vital part of moving applicants through the admissions funnel.

By centralizing tasks in Element, ambassadors manage documents, upload files, and follow up with applicants seamlessly. This approach has doubled the percentage of completed applications and enhanced the overall student experience.

Transitioning to a New CRM and SIS

Paul Quinn’s journey with Element 451 also coincided with a broader transition to a new Student Information System (SIS). This "spring cleaning" process gave the team the opportunity to separate what belonged in the CRM versus the SIS, ensuring a cleaner, more efficient workflow. While the dual transitions posed challenges, the team embraced the changes, driven by their goal to leave systems better than they found them.

Guest Name: Daniela Botello-Hernandez, Assistant Director of Enrollment Management - Operations, Paul Quinn College

Guest Bio: Daniela Botello-Hernandez, a proud South Dallas native, graduated from Paul Quinn College in just 2.5 years at the age of 20. As a student, she participated in the Urban Work College program, gaining valuable experience through internships at Oncor and the Office of Enrollment Management. Her exceptional performance at the Office of Enrollment Management earned her a full-time role upon graduation. Starting as a Coordinator, Daniela’s dedication and innovative approach led to her promotion to Assistant Director of Enrollment Management- Operations within six months. In this role, she led the implementation of Element451, Paul Quinn College’s first CRM system, revolutionizing the department by replacing manual, spreadsheet-based processes with a streamlined, automated, and highly efficient operation. Her leadership continues to drive operational excellence and improve the student enrollment experience at Paul Quinn College.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest Bios:
Abbi Petrosky is the Director of Marketing and Public Relations at Northern Pennsylvania Regional College. She's spent her career in higher education, with the last six years serving a variety of roles at Northern Pennsylvania Regional College (NPRC), including assistant to the president and the marketing and public relations coordinator. Most recently, recruitment has been integrated under the marketing umbrella at NPRC. Abbi has a passion for data and informed decision-making, as well as intentional communications. When she's not immersed in marketing strategy, she enjoys her time coaching high school soccer and supporting her local chamber of commerce with events for businesswomen. 

Kelsey is the Assistant Director of Recruitment and Engagement at Northern Pennsylvania Regional College. She joined NPRC almost two years ago after spending the earlier years of her career as the Marketing Director for a senior care facility. In her current position, Kelsey plays a key role in utilizing Element451 to improve recruitment strategies and build meaningful connections between the Student Recruitment team and prospective students. In her personal time, Kelsey serves as the treasurer for her local theatre group and can often be found performing on stage.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Efficiency Metrics: SEMO’s AI has saved the admissions team approximately 65,000 human hours in just three months, showcasing the substantial impact of AI on administrative workflows
• Targeted AI Assistants: SEMO launched tailored AI “Bolt” teams, each designed to address the specific needs of different student populations, such as online and international students. This customization helps reduce confusion and improve the relevance of responses.
• Real-Time Insights and Adjustments: By analyzing AI interactions, SEMO identifies frequent student queries, helping them improve website content and refine AI responses for more accuracy and efficiency.
• Human-Enhanced Automation: SEMO’s admissions team leverages AI to monitor queries, but student workers are ready to step in when nuanced support is needed, creating a balanced approach to automation and human interaction.
• Iterative AI Training: AI is treated like an intern that improves over time. SEMO's team provides constant feedback to hone responses, ensuring AI-generated content feels relevant and personal to students.
• Future Possibilities with AI Calls: SEMO is exploring AI-driven voice assistants capable of initiating proactive calls, a potential game-changer for connecting with students who may hesitate to reach out directly.

Calls to Action:

• Tune in and Subscribe: Don’t miss future episodes on game-changing AI strategies in higher education admissions.
• Explore AI in Admissions: For teams considering AI, this episode is a roadmap for launching, customizing, and scaling AI tools in your enrollment workflows.
• Connect with Enrollify: Follow us to stay updated on the latest trends and strategies for leveraging AI in higher ed marketing.
• Try Custom AI Strategies: Consider how tailored AI assistants could serve different student populations at your institution.
• Share Your AI Journey: Connect with us on social media to discuss how your team is integrating AI into admissions.

Guest Name: Claire Skelton, Asst. Director of Content Marketing, Southeast Missouri State University 

Guest Social: https://www.linkedin.com/in/claire-skelton-4b6b89169/

Guest Bio: Claire Skelton is the Assistant Director of Content Marketing at Southeast Missouri State University (SEMO). Her content marketing career began in 2018, and now, at SEMO, she creates content that connects with prospective students and families. As an alum of SEMO, Claire's passion for the brand has only grown stronger. She thrives on networking, crafting engaging email and social media content, and finding new ways to leverage AI in her work.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways: 

• Automating Workflow to Enhance Student Engagement: Using Element451’s rules and task automation, Penn Highlands has eliminated manual tracking for new inquiries and applicants. Tasks auto-generate when students reach specific milestones, ensuring timely follow-up and reducing the need for constant manual oversight.
• Leveraging Milestones for Real-Time Tracking and Data Accuracy: Milestones have become the “source of truth” for Penn Highlands, allowing the team to see each student’s progress at any point. This functionality also enhances their data analytics, giving them a clear, visual picture of their recruitment funnel.
• A Data-Driven Approach to Increasing Enrollment: After the first full year of utilizing Element451, Penn Highlands saw a dramatic 32% increase in enrollments, attributed to more efficient communication processes and data-driven insights. Matt used this information to set benchmarks, motivating his team to optimize task completion rates, which have translated into higher enrollment numbers.
• Preparing for the Future with AI Tools: Matt’s team is now exploring Element451's AI Suite, with hopes that automation will further reduce administrative tasks, allowing them to devote more time to personalized student interactions. This aligns with their goal of moving away from transactional communication towards meaningful relationship-building.
• Continuous Improvement with a Team-Oriented Mindset: Matt emphasizes the collaborative approach taken by his team, especially with IT support, as they creatively adapt Element451 to meet their unique needs. This has fostered an environment of experimentation and growth, where team members feel empowered to contribute innovative ideas.

Guest Name:  Matt Bodenschatz, Director of Recruiting & Admissions, Penn Highlands Community College

Guest Social: https://www.linkedin.com/in/matthew-bodenschatz-346373bb/

Guest Bio: Matt Bodenschatz is a 17-year college admissions recruiter currently serving as the Director of Recruiting and Admissions at Pennsylvania Highlands Community College in Johnstown, PA.  With a Master of Arts in Education Administration and a focus on Adult and Higher Education, Matt focuses his recruiting efforts on the post-traditional community and other underserved populations.  Throughout his career, he also has worked with traditional, transfer, graduate, continuing education, and international students.  Matt is the primary decision maker in the Admissions Office at Penn Highlands and was integral in selecting Element451 as the College’s CRM.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways

• Urgent Need for Adaptation in Higher Ed: Declining enrollments and increased closures highlight the need for institutions to realign their programs with current workforce needs.
• Outcome-Based Education: Programs should demonstrate clear, positive career outcomes to ensure sustainability and relevance in a shifting educational landscape.
• Enhanced Application Experience: Partnering with Element 451, TSTC achieved significant improvements in student application conversions by simplifying the process.
• Collaborative Approach to Student Success: Bridging IT, enrollment, and marketing teams is essential for creating a student-centric enrollment experience that drives retention.
• Importance of Industry Relationships: Engaging with local employers helps align educational outcomes with workforce needs, benefiting students and reinforcing institutional value.

What Trends Are Shaping the Future of Higher Education? 
As institutions face increasing closures—now averaging one per week—Michael Bettersworth warns of the serious financial and demographic pressures reshaping the industry. With declining enrollment rates, especially for four-year colleges, he notes that institutions must adapt to changing student needs and labor market demands. Michael emphasizes that many institutions will need to reconsider their offerings, particularly those with low enrollment in specific programs. Schools without substantial endowments or government subsidies must confront market realities, ensuring their programs have both academic and financial sustainability to survive in the years to come.

‍How Can Colleges Align Programs with Workforce Needs? 
Michael underscores the importance of outcome-based education for institutions, especially those focused on workforce-oriented programs. He suggests that colleges must continually engage with local employers to understand labor market demands and update their curricula accordingly. He shares an example from TSTC, which has developed partnerships with industry leaders like Tesla to provide students with clear career pathways post-graduation. This realignment process is rigorous and often involves closing underperforming programs that do not provide meaningful job opportunities for graduates. By focusing on placement rates, earnings, and debt ratios, institutions can ensure their programs remain relevant and sustainable.‍

What Role Does Element 451 Play in Improving the Enrollment Process? 
TSTC’s partnership with Element 451 has transformed its application process, reducing abandonment rates from 75% to nearly zero. Michael praises Element’s ability to create a user-friendly application experience that is mobile-responsive and free of complex jargon, which can be especially intimidating for first-generation students. Element’s Student Hub offers a warm, welcoming environment where prospective students can track their application status and receive tailored content relevant to their program interests. By integrating with TSTC’s broader enrollment system, Element not only simplifies the application experience but also enhances student engagement, helping TSTC retain students and set them up for success from the start.

‍How Important Is Cross-Department Collaboration in Enhancing Student Experience? 
Creating a positive student experience in higher ed requires close collaboration across IT, enrollment, and marketing teams. Michael points out that customer experience is often neglected in higher ed because no single department fully owns it. However, achieving a student-centered approach necessitates these teams working together with empathy and openness to feedback. He encourages institutions to move away from siloed structures, suggesting that a unified approach to student experience—from application through graduation—is crucial for retention. When IT, enrollment, and marketing departments work in harmony, institutions can foster a supportive environment that not only attracts but retains students throughout their academic journey.

‍What’s the Long-Term Vision for Higher Education’s Financial Health?  
As the conversation wraps up, Michael reflects on the importance of financial sustainability for higher ed institutions. TSTC made a significant shift from funding based on contact hours to a model focused on student earnings and placement rates—a move that has increased appropriations and bolstered student success. He argues that institutions must adopt a financial model that emphasizes outcomes over enrollment numbers to remain viable. This shift toward accountability requires bold leadership and a willingness to make hard decisions about program offerings, ensuring that institutions can deliver real value to students and taxpayers alike.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways

• Innovative Student Engagement: NextGrad strategically places billboards in high schools across North America, reaching students where they spend most of their time.
• Value of Partnerships in Higher Ed: Collaborations with agencies and institutions allow NextGrad to amplify digital marketing efforts.
• Strategic Advertising Placement: Targeted billboard locations maximize visibility, with NextGrad focusing on high-traffic areas within schools.
• Empowerment Through Engagement: NextGrad aims to empower students by providing direct access to information about colleges and universities on their home turf.
• Real-World Solutions for Higher Ed Marketers: NextGrad supports both higher ed institutions and high schools, bridging a gap to create community-focused marketing strategies.

What Makes NextGrad’s Approach to Student Engagement Unique? 
NextGrad offers a pioneering way to reach prospective college students by placing billboards directly within high schools across the U.S. and Canada. Unlike traditional out-of-home advertising, which relies on highway billboards or transit ads, NextGrad’s billboards are positioned in high-traffic areas inside schools, such as main entrances and hallways. These digital displays bring universities’ messages directly to students multiple times a day, making NextGrad a powerful complement to existing digital marketing strategies for colleges and universities.‍

Why Are Partnerships So Crucial in Higher Education Marketing? 
Mike and Ryan highlight the importance of strategic partnerships in higher ed. NextGrad collaborates closely with agencies, institutions, and other companies to provide a multi-channel approach to student engagement. This partnership approach allows universities and marketing agencies to elevate their reach, particularly in local markets where students live and attend high school. By aligning with other companies that share a mission of student success, NextGrad not only strengthens its impact but also creates a network of resources that benefit students, institutions, and the community.

How Does NextGrad Choose Billboard Locations in High Schools? 
Strategic placement is central to NextGrad’s mission. Mike explains that when entering a high school, NextGrad consults with school leaders to determine where students gather most. Locations are selected based on foot traffic patterns, ensuring that billboards are seen consistently throughout the day. From bustling corridors to school cafeterias, the goal is to capture students' attention in environments where they naturally spend time. In areas like Las Vegas, where schools often feature open-air layouts, NextGrad adjusts placement to make the most of each unique setting.

How Does NextGrad Empower Students Through Targeted Advertising? 
NextGrad believes in the power of engagement, aiming to reach students directly and foster informed decision-making. Their out-of-home advertising approach empowers students by placing information within their daily environment, allowing them to become active participants in the college search. Ryan shared how NextGrad’s “three E’s”—empower, excite, and engage—serve as guiding principles in reaching high school students. This approach ensures that students encounter valuable college-related information that informs and inspires their choices, creating a more collaborative decision-making process between students and their families.

What Are Some Success Stories from NextGrad’s Partnerships? 
An inspiring example comes from NextGrad’s work with the College of Western Idaho (CWI). As an institution deeply invested in student-centered engagement, CWI partnered with NextGrad to target prospective students directly within Idaho high schools. This collaboration has helped CWI extend its reach in local communities, ensuring students are well-informed about opportunities at CWI. By aligning with schools that prioritize student experience, NextGrad is able to provide meaningful support that resonates with students, educators, and parents alike.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Trailblazing at USI: USI was the first-ever "Bolt-only" partner, using Element451’s chatbot to streamline communications across all website pages.
• From Burden to Solution: Instead of building an in-house chatbot, USI chose Element451, allowing them to focus on serving students without getting bogged down by development.
• Insight into Student Needs: The chatbot revealed gaps in USI's website knowledge base, helping the team improve critical content like housing, admissions, and program information.
• AI for Everyone: Archie, USI’s chatbot, isn’t just for prospective students; it answers queries for current students, alumni, and employees alike.
• Measurable Impact: The chatbot averages just 2.37 messages per conversation, delivering fast answers and reducing the need for email and phone support.
• A Polite Chatbot: Archie is designed to be conversational and polite, enhancing the student experience and even receiving "thank you" messages from users.

Calls to Action:

• Learn more about how Element451’s chatbot can reduce your team’s workload and better serve students.
• Explore the benefits of conversational AI for higher ed beyond just recruitment—think current students, alumni, and staff too.
• Interested in transforming your student support process? Visit Element451.com for more insights.
• Subscribe to *In Your Element* for more stories from higher ed pros who are pushing boundaries with innovative tools like AI.

Guest Name: Brandi Hess, Director of University Web and Digital Content, University of Southern Indiana 

Guest Social: https://www.linkedin.com/in/brandihess/

Guest Bio: Brandi Hess is a seasoned professional with over 25 years of experience in graphic and web design, specializing in evolving technologies and digital strategies. As the Director of University Web and Digital Content at the University of Southern Indiana, she leads a team to enhance the university’s web presence and user engagement. With expertise in UX/UI design, branding, SEO, and analytics, Brandi combines creativity with strategic insight. She also holds an MBA with a focus on Data Analytics and has contributed to education and community initiatives, including teaching and career mentoring.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Post-Pandemic Pivot: Villa Maria experienced record growth by pivoting to a student-centric, campus visit-driven recruitment strategy.
• Emphasis on the Campus Visit: By making campus visits experiential, not just tours, the college saw significant spikes in applications and enrollments.
• Leveraging Local Relationships: Collaboration with local high schools and hosting events like leadership retreats helped engage potential students.
• The Power of Immediate Application Pushes: Encouraging students to apply during visits significantly boosted their conversion rates.
• The Role of Technology: Tools like Element were key in tracking, automating communications, and simplifying the application process.
• Personalized Recruiting Works: Personalized engagement and responsive customer service remain essential for small colleges.

Calls to Action:

• Subscribe to *In Your Element* for more inspiring stories and strategies from higher ed leaders.
• Learn more about how to leverage recruitment tools like Element451 to streamline your enrollment process.

Guest Name: Brian Emerson, Executive Vice President, Title IX Coordinator, Corporate Compliance Officer, Villa Maria College Enrollment Management

Guest Socials: 
X: https://x.com/Emersonbrianj
LinkedIn: https://www.linkedin.com/in/brianjemerson/

Guest Bio: Brian Emerson has over 20 years of experience in higher education enrollment management, student affairs, athletics, and college operations.  He is currently the executive vice president of Villa Maria College outside of Buffalo, NY.   

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• CFNC Integration Explained: CFNC is North Carolina's statewide application system, and integrating it with Element451 centralizes student data, making it easier for teams to manage admissions processes.
• Saving Time and Eliminating Duplication: Wayne Community College transitioned from manually handling applications to using Element451's automated processes, reducing errors, and avoiding duplicated data entries.
• Increased Enrollment: After one year of using the integration, Wayne saw significant gains in enrollment, with a 6% increase in the spring and 11% in the summer.
• Flexibility Across States: While CFNC is specific to North Carolina, the integration model can be applied in other states using similar systems like Common App, Apply Idaho, and Apply Texas.
• Streamlined Transcript Handling: The integration automatically matches applications with transcripts, reducing manual work for staff and ensuring more accurate student profiles.

Calls to Action:

• Explore Integrations: Learn more about how Element451 can streamline your institution's admissions process by exploring their various state-based integrations.
• Follow the Show: Don’t miss out on future episodes—subscribe to *In Your Element* for more insights into how technology can transform higher education.
• Connect with Element451: Interested in implementing similar solutions at your institution? Visit Element451’s website to schedule a demo and see how it can work for you.
• Share Your Thoughts: Were you inspired by Wayne Community College’s success story? Join the conversation on social media and share your own experiences with CFNC or other application systems.

Guest Names: 
Jennifer Mayo, Director of Admissions + Records, Wayne Community College 
Kelly Sinacola, VP of Solutions Engineering and Integrations, Element451 

Guest Socials: 
Jennifer Mayo - https://www.linkedin.com/in/jennifer-mayo-a230368b
Kelly Sinacola - https://www.linkedin.com/in/kelly-sinacola/

Guest Bios: 

Jennifer Mayo is the Director of Admissions and Records at Wayne Community College, where she leads efforts to streamline admissions processes and enhance student enrollment experiences. With a strong background in managing student data and integrating technology into higher education, Jennifer has been instrumental in implementing the College Foundation of North Carolina (CFNC) integration with Element451, which has significantly reduced manual tasks and increased enrollment at Wayne. Known for her creative problem-solving and commitment to improving workflows, Jennifer is passionate about using technology to simplify admissions and support student success.

Kelly Sinacola brings over 15 years of experience in the higher education industry. Prior to joining Element451 as VP, Solution Engineering and Integration, she held positions in IT in end user support, web development, and Ellucian Colleague development before moving into consulting with Ferrilli in November 2011.  While with the Ferrilli team, she worked with clients on developing solutions, managing projects, and leading technical teams to implement new features before moving into an executive leadership position leading services within Ellucian Colleague, Anthology, Workday, CRM platforms, software development and Security, Cloud, and Infrastructure supporting Ferrilli’s mission to improve student success for higher education institutions. 
Kelly has a deep understanding of user issues and the ability to articulate technical processes clearly.  This helps as she facilitates conversations across departments to solicit process improvement and systemic change. 
Kelly holds a bachelor’s degree from Northwood University, with a dual major in business administration and management information systems.  Her master’s in educational technology from Central Michigan University gives her additional insight into the teaching and learning process.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways: 

Start Small and Iterate: Southeast Missouri State began their direct admissions journey by targeting a specific student population—dual enrollment students—before expanding to broader groups like transfer students. Starting small allowed them to refine their processes and scale effectively.

Removing Barriers for Students: Direct admissions at Southeast Missouri State removes the need for a traditional application, offering students an automatic pathway to admission based on existing data. This approach simplifies the process and helps reduce students' fear of failure, encouraging more to pursue higher education.

Technology as an Enabler: The use of Element451 and other tools allowed Southeast Missouri State to streamline their admissions process. By importing data and automating offers of admission, the university was able to efficiently manage applications and personalize student communication.

Importance of Campus Visits: Data revealed that students who visited the campus were twice as likely to enroll, highlighting the critical role of in-person engagement in the decision-making process.

Flexibility and Adaptation: The institution’s willingness to adapt—first by developing an in-house direct admissions process and then by expanding through a partnership—demonstrates the importance of flexibility and creativity in overcoming challenges.

Calls to Action:

• Explore Direct Admissions: If your institution hasn't considered direct admissions yet, start a conversation with your team. Evaluate how it could simplify the application process and enhance student engagement. Take the first step by researching potential pilot programs or partnerships.
• Leverage Technology:Are you using the right tools to streamline your admissions process? Look into platforms like Element451 that can help automate and personalize your communications with prospective students. Schedule a demo or consult with your IT team to explore how you can integrate these tools.
• Partner for Success: Don't go it alone! Explore partnerships with organizations like Niche to expand your reach and offer direct admissions to a wider audience. Reach out to potential partners and schedule a meeting to discuss how collaboration can benefit your institution.
• Start Small, Think Big: Don't be afraid to start with a small, manageable pilot program. Identify a specific student population, like dual enrollment students, and begin testing direct admissions strategies. Use the insights from this episode as a guide, and remember, you can always scale up once you've refined the process.
• Stay Informed and Adapt: Keep learning and adapting. Attend conferences, like NACAC, where you can connect with industry leaders and learn about the latest trends in admissions. Be open to new ideas and ready to pivot when necessary to better serve your students.

Guest Name: Lennell Hahn, Director of Admissions, Southeast Missouri State University  

Guest Social: https://www.linkedin.com/in/lenellhahn/

Guest Bio: Lennell Hahn joined the Admissions Team in July 2003 and has served as Director of Admissions since January 2013. Prior to this role, she was the Associate Director of Admissions from June 2011 to December 2012, Associate Director of Admissions for Operations and Communications from April 2009 to June 2011, Assistant Director of Admissions for Communications from July 2007 to March 2009, and Admission Web Counselor from July 2003 to June 2007.
As Director of Admissions, Lennell provides leadership by developing and implementing strategies to attract, enroll, and retain new students, advocating for access to higher education. The Office of Admissions offers pre-college awareness, recruitment, and counseling services to prospective students, families, and school counselors, executing an annual recruitment program to meet the University's enrollment goals.
She oversees adherence to the University's admission policy and processes undergraduate and graduate applications for all campuses, including regional and online programs.
Southeast challenged and believed in Lennell when she was a student. The relationships she built with faculty and staff were key to seeing her potential and encouraging involvement and leadership. From being a founding member of Omicron Delta Kappa's chapter at SEMO to winning first place in the Delta Epsilon Chi national competition and traveling abroad to four European countries, these experiences have shaped who she is today.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Strategic enrollment recovery: COA used Element451 to combat declining enrollment by targeting underrepresented communities and tailoring outreach.
• Cross-campus collaboration: Chris emphasizes the importance of securing buy-in across all departments, from IT to academic affairs, when adopting new CRM technologies.
• Wrap-around services: COA’s approach to student success includes offering holistic support, such as financial aid guidance, child care assistance, and mental health resources.
• Data-driven storytelling: Presenting data effectively can align leadership and gain support for new initiatives, especially in enrollment management.
• Personalized outreach: Element 451 enables COA to create customized communication strategies, enhancing student engagement throughout their journey.
• Celebrating wins: Kris underscores the importance of celebrating small victories as part of maintaining momentum in creating change.

Calls to Action:

• Subscribe to *In Your Element* to hear more inspiring stories of change in higher education.
• Explore how Element451 can help your institution reach more students and improve enrollment strategies.
• Follow us for updates on upcoming episodes featuring industry leaders tackling big challenges in higher ed.

Guest Name: Kris Burris, Ed.S.Vice President, Student Success and Enrollment Management (SSEM)

Guest Bio: Kris Burris joined COA in 2020.  Ms. Burris has a significant background in the South Carolina Technical College System. Previously, she served in a number of positions at Piedmont Technical College in Greenwood, South Carolina including adjunct instructor, Director of Student Support Services programs and Director of Dual Enrollment. In her vice president role at COA, Ms. Burris provides leadership and oversight for admissions and recruitment, financial aid and scholarships, student life and leadership, advising, career services, dual enrollment, student conduct and Title IX.    
In addition, Ms. Burris currently serves as the NC Reconnect Lead, an Adult Learner Research Affiliate for the Belk Center, a member of the NC Career Coach Advisory Board, and the Northeastern Representative for the NC Student Development Administrators Association. 
Ms. Burris earned an educational specialist degree in Marriage and Family Therapy from Converse College, a Bachelor of Science degree in Psychology from Wofford College, and an Associate in Science degree from Spartanburg Methodist College.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Proactive Buy-In Creation: Luis emphasized the importance of proactive buy-in when implementing new technology. CWI set aside regular training times, even during peak periods, to ensure staff were on board and equipped to use new tools effectively.
• Data-Driven Adjustments: By closely monitoring student interactions with their systems, CWI made on-the-fly adjustments to improve the user experience, like tweaking their admissions application to reduce user friction.
• Impact of Application Enhancements on Yield Rates: CWI made significant improvements to their admissions application process by closely monitoring student interactions and making real-time adjustments. These changes led to a noticeable improvement in application yield rates, with an estimated 20% increase from applicant to admitted student, highlighting the effectiveness of their streamlined, user-friendly approach.
• AI-Enhanced Efficiency: CWI is leveraging Element451's AI capabilities to automate routine tasks, allowing the team to focus on higher-impact student interactions. This shift has dramatically improved their responsiveness during peak periods.
• Engagement Success: CWI saw a significant increase in event attendance—from 88 to 250—by using personalized communication strategies through Element451, demonstrating the power of targeted outreach.

Calls to Action:

• Evaluate Your Technology Adoption Strategy: Reflect on how your institution approaches the adoption of new technologies. Are you creating the necessary buy-in among your team? Consider setting aside regular training sessions to ensure everyone is on board and fully utilizing the tools at their disposal.
• Optimize Student Interactions: Take a closer look at your admissions processes. Can you identify any areas where students may be struggling? Consider implementing data-driven adjustments like CWI did to enhance the student experience and improve yield rates.
• Leverage AI for Efficiency: Explore how AI tools can help your team manage routine tasks more effectively. Start by identifying repetitive tasks in your current workflows that could be automated to free up time for higher-impact activities.
• Personalize Event Outreach: Review your institution's approach to event marketing and communication. Are you using personalized messaging to increase engagement? Consider tailoring your outreach efforts based on the audience's level of interaction, similar to how CWI boosted event attendance.
• Join the Conversation: Engage with the broader higher education community by sharing your experiences and challenges on platforms like LinkedIn. Connect with others who are also leveraging technology to enhance student experiences, and learn from their successes and insights.

Guest Name: Luis Caloca, Dean of Student Access, College of Western Idaho

Guest Social: https://www.linkedin.com/in/luiscaloca/

Guest Bio: Luis Caloca grew up in the agricultural heart of Treasure Valley, where he worked in the fields before pursuing higher education at Boise State University. After earning his bachelor’s degree, he returned for a master’s in public administration and later obtained the Strategic Enrollment Management Endorsement from the American Association of Collegiate Registrars and Admissions Officers. He is currently pursuing a doctorate in higher education administration.
Luis began his career in higher education in 2003 as a Career Counselor at Boise State and played a key role in founding the College of Western Idaho (CWI) in 2008. Now overseeing Admissions and One Stop Student Services at CWI, he is dedicated to improving student access through innovative use of technology, policy revisions, and effective communication strategies.
An active member of several professional associations, Luis has presented at regional conferences on topics including Idaho’s Direct Admissions Initiative and the integration of AI in higher education. He also contributes to his community as a board member for various organizations, including the Idaho Hispanic Business Association and the Nampa Schools Foundation.
In his free time, Luis enjoys spending time with family, gaming, exploring Nampa’s downtown, dancing, and karaoke.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• The significance of starting with a clear "why" when implementing change.
• Strategies for maintaining focus on what truly matters during change management.
• The importance of empathy and realistic expectations in tech implementation.
• The risk of over-customization and its impact on technology effectiveness.
• The evolving role of the Chief Experience Officer in creating student-centric environments.
• How cross-departmental experience provides a strategic advantage in higher ed leadership.

Calls to Action:

• Consider how your institution approaches change—are you prioritizing the right "why"?
• Evaluate your current use of technology; is it optimized, or are you over-customizing?
• Reflect on your team’s empathy and communication strategies during transitions.
• Explore the role of a Chief Experience Officer and its potential impact on your campus.
• Stay connected with *In Your Element* for more insights from higher ed leaders like Cherron.

Guest Name: Cherron R Hoppes, EdD, Chief Experience Officer, Notre Dame de Namur

Guest Social: https://www.linkedin.com/in/cherronhoppes/

Guest Bio: Cherron Hoppes is a seasoned higher education professional specializing in academic administration, enrollment management, and technology to support student services. She has diverse experience in mid-sized public and small private institutions, working with traditional undergraduates and adult learners. Cherron offers thought leadership through conferences, webinars, and collaborations, helping over 35 universities enhance student engagement and retention. Her expertise spans enrollment management consulting, operations assessment, instructional design, and learning outcomes assessment. She contributes part-time to Notre Dame de Namur University, focusing on strategic turnaround, and Texas A&M Kingsville, facilitating change management.
Previously, Cherron was the Chief Academic Officer at Ruffalo Noel Levitz and Helix Education, and Dean of Undergraduate Programs at Golden Gate University’s Ageno School of Business. Her responsibilities included managing outreach, admissions, academic advising, international student services, career services, counseling, disability services, student life, graduation certification, and commencement. She also taught business management, American government, and student success courses as an adjunct faculty member.
Cherron holds a B.S. in Criminal Justice and an M.P.A. from New Mexico State University, and an Ed.D. in Higher Education Administration from The University of Alabama.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways

• Personalization is Key: ABAC prioritizes personalized communication to make students feel valued and understood, which is essential for effective engagement.
• Two-Way Communication: Utilizing technology like Element 451, ABAC fosters conversations with students, turning one-way messages into meaningful interactions.
• Strategic Shifts: Ryan emphasizes the importance of being open to strategic changes, especially when traditional methods are no longer effective.
• Data-Driven Decisions: ABAC relies on data from current and prospective students to guide their communication and engagement strategies.
• Full Student Lifecycle Engagement: ABAC integrates its CRM across all departments, ensuring consistent communication from enrollment through to graduation, which boosts retention.
• Innovative Programs: The introduction of initiatives like the "Nursing at Night" program showcases ABAC's commitment to meeting the needs of its community through targeted campaigns and digital engagement.

Calls to Action

• Stay Updated: Subscribe to In Your Element for more insights on how higher ed institutions are transforming enrollment and engagement.
• Engage with Us: Share your thoughts on student engagement tactics—how is your institution making students feel wanted?

Guest Name: Ryan M. Hogan, Vice President, Enrollment Management, Marketing, & Communication, Abraham Baldwin Agricultural College

Guest Bio: Ryan Hogan is the Vice President for Enrollment Management, Marketing, and Communication for Abraham Baldwin Agricultural College (ABAC). Hogan began his career in 2000 as a student assistant at Valdosta State University (VSU). Upon earning his degree in 2004, he started a career in the Office of Admissions where he held the roles of Admissions Counselor (2004-2011), Associate Director of Admissions (2011-2015), and Director of Admissions (2015-2022). Mr. Hogan has a wide range of experience which includes automation of communication and document processing through customer relationship management systems (CRM). He also is well-versed in marketing campaigns to drive enrollment initiatives. When not at work, Mr. Hogan is a proud husband to Micha and father to Abram (13) and Archer (9). The Hogans are avid travelers and aspire to visit all the national parks in the country, having visited 10 out of 63 sites so far.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways

• Streamlined Processes: Wake Tech transitioned from manual application processing to using Element451, reducing student touchpoints and enhancing communication clarity.
• Personalized Communication: Breaking down communication into manageable steps has significantly improved student engagement and reduced confusion.
• Importance of Networking: Kathy emphasizes the value of connecting with other Element451 users for shared learning and support.
• Utilizing Community Resources: Engaging with the Element451 community and utilizing forums for shared knowledge and best practices.
• Training and Adoption: Setting aside dedicated training time helps ensure staff are well-versed in the CRM, leading to better adoption and utilization.

Calls to Action

• Subscribe: Follow "In Your Element" for more insights and stories from higher education professionals.
• Engage: Join the Element451 community to share and learn best practices.
• Explore: Look into how personalized communication can improve student engagement at your institution.
• Implement: Consider setting up dedicated training times for your staff to maximize CRM adoption.
• Feedback: Share your experiences and challenges with the Element451 team to help improve the platform.

Guest Name: Kathy Beasley Taylor, Admissions Technology & Training Manager, Wake Tech Community College, Southern Campus

Guest Social: https://www.linkedin.com/in/kathy-beasley-taylor-6a984544/

Guest Bio: Kathy Taylor has had the pleasure of working at Wake Technical Community College for the past 19 years. As the Admissions Technology & Training Manager, she blends technology and strategic communication to streamline their admissions processes. Her team's dedication to innovative solutions has greatly enhanced the student admissions experience, and she is proud to be part of that. In her free time, Kathy loves spending time with my family and friends. She also trains for and competes in triathlons (swim, bike, run), having completed many distances up to 70.3s. Her long-term dream is to complete a full Ironman 140.6.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Small-Team Implementation: Amber successfully managed the implementation of Element451 on her own, demonstrating the system's user-friendly design.
• Streamlined Communication: By centralizing communication through Element451, Hesston College achieved consistent messaging across departments.
• Personalized Outreach: Customized messages to prospective students, including their names and intended majors, significantly improved engagement.
• Quick and Efficient Data Management: The speed and efficiency of data handling in Element 451 allowed for timely communication with prospective students, reducing the likelihood of losing interest.
• Increased Staff Morale: Simplified processes and a user-friendly system led to happier, more motivated staff members.
• Enhanced Direct Admissions: Utilizing direct admissions workflows and landing pages streamlined the process, making it easier for students to apply and enroll.

Guest Name: Amber Hett, Admissions Office Manager, Hesston College 

Guest Bio: Amber Hett, a native of Hesston, KS, holds a Bachelor of Fine Arts in Dance Performance from Wichita State University and a Grant Proposal Writing certification from Fort Hays State University.
With a decade of experience as a Grant Manager, Amber transitioned to her current role as Office Manager for Admissions at Hesston College. Over the past three years, she has been part of a remarkable team, working with inspiring students, and leading the implementation and adoption of Element451. Amber has embraced the opportunity to learn and explore its features, finding the experience both exciting and professionally rewarding.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Personalized communications via Element451 have significantly improved student retention and engagement.
• BoltBot handles nearly 1,000 student inquiries per month, enhancing support and accessibility.
• Open and click-through rates for emails and texts have increased, demonstrating the effectiveness of personalized outreach.
• GTCC uses data from applications to tailor support services for students with specific needs, such as first-generation students or those facing food insecurity.
• Effective payment plan communications remind students of due dates and provide options for financial aid or payment arrangements.
• Plans for the future include integrating AI assistants to streamline processes and enhance student support.

Calls to Action:

• Subscribe to "In Your Element" for more insights on innovative higher education strategies.
• Explore how personalized communication tools like Element 451 can benefit your institution.
• Attend the upcoming Engage Summit to learn about the latest developments in AI-assisted student support.
• Connect with GTCC to learn more about their successful retention strategies.
• Implement data-driven approaches to identify and address students' unique needs.
• Enhance your institution's payment plan communications to support student financial management.

Guest Name: Orna Shearin (she/her/hers), Customer Relationship Management Specialist, Office of College Advancement , Guilford Technical Community College

Guest Bio: Orna Shearin is a dynamic Customer Relationship Management Specialist at Guilford Technical Community College (GTCC), known for her strategic prowess and creative approach to enhancing student engagement and communication. Orna expertly manages the Element451 platform, designing and executing communication, application and retention workflows that resonate deeply with both current and prospective students. Her role extends beyond mere technical tasks to include the creation and management of captivating events tailored to enrich the student experience.

Collaborating across various departments, Orna ensures the seamless integration of CRM processes, fostering a supportive and efficient educational environment. Her blend of technical skill and creativity allows her to craft personalized messages and organize engaging events, making every student feel like a VIP from enrollment through graduation. This not only boosts student satisfaction but also streamlines administrative functions.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristina and Nick delve into the challenges and successes they've encountered while integrating Element451 into their operations. They explore how the platform has facilitated a dynamic and responsive marketing strategy, crucial for adapting to the rapidly changing job market and educational needs. The conversation also covers their innovative approaches to using data to enhance student engagement and tailor educational offerings to individual career paths.

Brendan shares insights on the pivotal role of technology in transforming educational environments, emphasizing the personalized student experiences made possible by Element451. The episode is a deep dive into the practical applications of AI and CRM technologies in higher education, illustrating RIT Certified's journey from implementation to mastery, and their ongoing efforts to align educational offerings with real-world demands.

Key Takeaways: 

1. Innovative Implementation: Kristina and Nick discuss their journey of implementing Element451 at RIT Certified, highlighting the transformative impact the platform has had on their operations and student engagement strategies.
2. Personalized Marketing Strategies: The episode dives into how RIT Certified utilizes Element451 to tailor marketing strategies that effectively meet the evolving needs of their non-traditional student base, emphasizing the importance of adaptive marketing in higher education.
3. Data-Driven Decision Making: Nick elaborates on the crucial role of data in understanding and segmenting their audience, which allows RIT Certified to deliver more personalized and effective educational offerings.
4. Non-Credit Education’s Value: The discussion underscores the growing relevance of non-credit courses in today’s job market, providing real-world skills without the traditional degree path, which is particularly vital in rapidly evolving industries.
5. Future-Proofing Education: The episode highlights the strategic use of technology to future-proof educational offerings, ensuring that RIT Certified can quickly adapt to changes in the job market and technology landscape.

Guest Names: 
Kristina Faller, Director, Marketing and Brand Experience, RIT Certified
Nick Ciccarone, Manager of Data & Systems, RIT Certified 

Guest Social Handles: 
Kristina: https://www.linkedin.com/in/kristinafaller/
Nick: https://www.linkedin.com/in/nicholas-ciccarone/  

Guest Bios: 
Kristina: Kristina has over 20 years experience in marketing, working on both the agency and client sides, and most recently  in higher education at Rochester Institute of Technology (RIT) where she started in the online division, and then jumped at the opportunity to build the marketing efforts for RIT Certified, RIT’s professional training and workforce development division.

Nick: Nick Ciccarone is the Manager of Data & Systems at RIT Certified, the professional education and workforce development division of Rochester Institute of Technology (RIT). An RIT alum, Nick's responsibilities include system implementation, system administration, data integration, and data engineering, among others. In short, doing whatever’s needed to ensure technology works well for students and staff. Prior to working at RIT Certified, he worked in the investing world in various operational and analytical roles. He decided to make the transition to higher education, and to RIT Certified in particular, to engage in more impactful and purpose-driven work.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways

• AI-Powered Tools: Element451 continues to be on the forefront of innovation. Listen to Eric talk about our new AI assistants, which specialize in various fields like admissions and financial aid, providing more accurate and personalized student interactions.
• Feedback Integration: Importance of user feedback in shaping product features and the methodical approach to prioritizing and implementing changes.
• Future of AI in EdTech: AI is here to stay, and its integration into educational tools will continue to grow, enhancing both student and staff experiences.
• Digital Transformation: The need for higher education institutions to embrace digital tools and be prepared for the necessary changes to improve efficiency.
• Product Development: Element451's unique approach using the ShapeUp methodology allows for flexible and responsive product development cycles.
• Practical Advice: Eric's tips for institutions include focusing on progress over perfection and being open to change and leveraging new tools effectively.

Calls to Action

1. Subscribe: Follow the podcast for more insightful episodes with industry leaders.
2. Engage with Element451: Visit the Element451 website to explore their AI-driven solutions and upcoming features.
3. Join the Community: Participate in Element451's online community to share experiences and solutions with peers.
4. Watch the Keynote: Check out the recordings of the product keynote at Engage for a deeper dive into the new features discussed.
5. Provide Feedback: Engage with Element451 by sharing your feedback and suggestions to help shape future products.

Guest Name: Eric Range, VP of Product, Element451 

Guest Bio: Eric Range brings nearly 20 years of higher education and EdTech experience to his role as Element451’s VP of Product. Eric has served in a number of student affairs and enrollment management roles including Assistant Vice President of Enrollment Management Operations at Drew University. As VP of Product Eric serves as part of Element451 Product Leadership team, delivering innovative solutions that serve our partners and improve the student experience every day.   
He’s passionate about leveraging technology to increase the human connections so important to enrollment management and student engagement. In addition to guiding institutions—from small private colleges to large public universities—in leveraging the power of conversational technology and CRM systems, Eric has also served as CRM Product Owner for a Fortune 500 company. 

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways: 

• Insightful Leadership: Michael Bettersworth illustrates the power of thoughtful leadership and strategic foresight in navigating CRM implementations.
• User-Friendly Systems: TSTC's focus on user-friendly application processes has significantly increased application submissions and improved conversion rates.
• Strategic Cost Management: By refining their digital marketing strategy and application process, TSTC has dramatically lowered the cost per application.
• Cultural Shifts: Emphasizing a culture of efficiency and transparency, TSTC stands out in the higher education landscape for its dynamic approach to management and implementation.
• Future Focus: The episode also delves into the future strategies of TSTC, including plans to enhance student journey mapping and lead qualification processes.

Calls to Action:

• Subscribe to stay updated on innovative strategies in higher education.
• Follow us on our social media platforms to engage with a community of forward-thinking professionals.
• Share this episode with peers in higher education to spread valuable insights on tech integration and management strategies.

Guest Name: Michael Bettersworth, Chief Marketing Officer at TSTC  

Guest Social: 
https://www.linkedin.com/in/bettersworth/

Guest Bio: Michael Bettersworth is the Chief Marketing Officer at Texas State Technical College, CEO of the Center for Employability Outcomes, and the Founder of SkillsEngine. For the last 20 years, Bettersworth’s career has focused on the intersection of education and the workforce. He created the Center for Employability Outcomes (C4EO) to model the underlying dynamics of skills and develop innovative strategies to ensure a highly competitive supply of talent. Michael was instrumental in the design and implementation of the nation’s first higher education funding model based entirely on student earnings outcomes. He has published more than 25 studies on emerging occupations and technologies, holds a patent in the application of machine learning in text-to-skill translation, and is an advisor and frequent speaker on workforce and education policy topics. Bettersworth founded SkillsEngine as a vehicle to build and scale solutions that align education with industry needs so that students are more employable.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Collaborative CRM Selection: Engaging stakeholders from across the campus during the CRM demo phase to gather diverse insights and ensure the system meets various departmental needs.
• Strategic Implementation: Adopting a phased approach to CRM implementation, focusing on high-impact features and ensuring the system is adaptable to the college's evolving needs. The success of technology adoption in higher education hinges on having a dedicated, cross-functional team that can drive the project forward.
• Enhancing Student Services: Utilizing the CRM to streamline admissions, improve communication, and support student retention by providing a cohesive experience across all touchpoints.
• Leveraging Technology: The critical role of technology in compensating for staffing shortages and enhancing operational efficiencies in higher education institutions.

Calls to Action:

• Subscribe to "In Your Element" for more insights into higher education technology and management.
• Share this episode with fellow educators and administrative professionals.
• Engage with us on social media to discuss your experiences with CRM implementations and how it has transformed student services at your institution.

Guest Name: Kelly Schimpf, MBA, Dean of Enrollment Management & Student Services, Title IX Coordinator, Salem Community College (NJ)

Guest Social Handles: LinkedIn

Guest Bio: Kelly Schimpf is an established student-centered higher education professional with experience in areas including recruitment, enrollment management, student services, compliance, Title IX, student conduct, strategic communications and college teaching. She currently serves as Dean of Enrollment Management & Student Services and Title IX Coordinator at Salem Community College in New Jersey. She is also a Senior Adjunct Professor in Business/Economics at Rowan College of Burlington County. A passionate community college advocate, Schimpf was recognized by the Association for Women in Community Colleges (AAWCC) as one of their “Women Under 40” recipients in 2022.
Prior to her current role, Schimpf served in various leadership roles in admissions, recruitment and retention at Salem Community College, Wilmington University and Drexel University. She earned her Master of Business Administration with a concentration in Organizational Leadership from Wilmington University, and her Bachelor’s degree in Mathematics from Stockton University. 

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

1. User Empowerment and Independence:
   • Jenni highlighted how Element451 has empowered the admissions team at Kellogg Community College to operate independently of the IT department. This autonomy allows for quicker adaptations and updates to their system without the need for specialized IT support.
2. Customization and Flexibility:
   • The ability to customize applications for different student types (e.g., traditional, dual enrollment, selective admission programs) has significantly improved the admissions process. This flexibility ensures that the college can gather specific information relevant to each student type while maintaining a seamless integration into their systems.
3. Efficient Communication Workflows:
   • Element451 has enabled Kellogg to set up efficient communication workflows that automate much of the follow-up process with students. Changes to communications, like email updates, are easily implemented, demonstrating the platform's adaptability to evolving administrative needs.
4. Impact on Staff and Student Experience:
   • The implementation of Element451 has not only simplified the workload for staff but has also enhanced the student experience. For example, the streamlined application process now takes less than four minutes, significantly reducing the number of calls from students facing issues with applications.
5. Data-Driven Decision Making:
   • Jenni discussed how the data collected through Element451, such as email open rates for specific campaigns, has informed better decision-making processes at Kellogg. This approach allows the college to tailor communications effectively and respond to student needs proactively.
6. Continuous Improvement:
   • Looking ahead, Jenni emphasized the importance of continually reevaluating and improving communication strategies using AI and other new features from Element451. This mindset of ongoing enhancement reflects a commitment to leveraging technology to meet the dynamic needs of students and the institution.

Calls to Action:

• Subscribe to "In Your Element" for more insights into higher education technology and management.
• Share this episode with fellow educators and administrative professionals.
• Engage with us on social media to discuss your experiences with CRM implementations and how it has transformed student services at your institution.

Guest Name: Jenni Kotowski, Director of Admissions, Kellogg Community College

Guest Social: https://www.linkedin.com/in/jenni-kotowski-a33a9555/

Guest Bio: Jenni currently serves as the Director of Admissions at Kellogg Community College which is located in Battle Creek, MI. A Michigan native, Jenni has also worked in Illinois and Florida as a Residence Hall Director, Academic Advisor, and Director of Enrollment Management. Additionally, Jenni is working on her doctorate in Community College Leadership at Northern Illinois University. In her free time, Jenni enjoys reading, spending time with her family, and watching football.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Innovative Enrollment Strategies: Carrie outlines the shift to centralized communications and the use of Element451 to streamline student interactions, contributing to double-digit enrollment increases.
• Technology's Role: The introduction of 'Ask Jagger' chatbot and a CRM system has significantly reduced administrative burdens and personalized student communications.
• Data-Driven Decisions: Using Element451 for targeted campaigns and analyzing engagement to refine outreach strategies.
• Future Focus: Carrie highlights the potential of AI in creating dynamic and engaging content, pointing to a future where technology further personalizes the student journey.

Calls to Action

• Subscribe to stay ahead with insights from higher education leaders.
• Explore how your institution can leverage technology to enhance student engagement and enrollment.
• Consider the impact of centralized communication strategies and AI in your outreach efforts.
• Engage with Daniella and Brendan at our annual Engage Summit conference in Raleigh, NC June 25-26. Use the code Enrollify50 for $50 off. 
• Join the Enrollify community for more resources and discussions on innovative higher education marketing strategies.

Guest Name: Carrie Pitts-Densmore, M.S., APR, Senior Director of Communications and Marketing, Johnston Community College 

Guest Bio: Carrie Pitts-Densmore has 25 years of communications experience. She began her career as a television news journalist, where she won a national award for a documentary on domestic violence and covered major news stories in Myrtle Beach, Buffalo, and Raleigh. She spent her post-news days consulting organizations on video production, media relations, and integrated marketing. She also spent a few years as an award-winning real estate agent, where she honed her customer relations and technology skills. She's found herself in higher education at the most exciting time - during the intersection of tech and storytelling. Carrie has an Accreditation in Public Relations (APR) and a Master of Science in Communications degree from Purdue University. She is mom to Archer and wife to Shawn. In her free time, she likes to do yoga and watch documentaries. 

Guest Social Handles: LinkedIn

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Takeaways

1. Integration of AI in Marketing and Admissions: Shane highlighted how AI, specifically through platforms like Element451, is revolutionizing graduate admissions at Muhlenberg College by automating and personalizing communications.
2. Challenges and Rewards of Technology Adoption: Discussion on the skepticism around AI in higher education and how Muhlenberg College is navigating these challenges to improve operational efficiency.
3. Real-World Application of AI Tools: Shane shared specific examples, like the creation of a 12-month marketing campaign in real-time, demonstrating the practical benefits of AI in streamlining tasks.
4. Professional Development and Networking: Insights from the NAGAP conference emphasized the importance of community learning and networking among professionals in graduate enrollment management.

Guest Name: Shane Baglini, Senior Director of Marketing, Muhlenberg College 

Guest Social: https://www.linkedin.com/in/shanebaglini/

Guest Bio: Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Engagement Strategies: John shares Pitt Community College’s approach to connecting with students and guiding them in finding their passions.
• Recruitment and Experience Integration: The importance of blending recruitment efforts with first-year experiences.
• Technology and AI in Education: How technology, particularly AI, can transform recruitment and retention with a focus on ethical use.
• Data and Reporting: The role of data in improving enrollment management strategies.
• Collaboration Benefits: The Optimization Users Group at Pitt Community College and its impact on interdepartmental collaboration.

Guest Name: John Carrere, Director Recruitment & First-Year Experience

Guest Bio: John Carrere is the Element 451 Administrator and Director for the Office of Recruitment & First-Year Experience at Pitt Community College in Winterville, North Carolina.  John has worked in higher education for over 15 years and has served as Coordinator of New Student Orientation, is a member of the Pitt Community College Foundation Board of Directors, is a member of the Parents for Public Schools of Pitt County Board of Directors and is co-advisor to the PCC Student Ambassador Leadership Program.  Prior to his career at PCC, he worked for 5 years as an Assistant Director of Undergraduate Admissions at East Carolina University.  Among his accolades, John is a two-time recipient of the Pitt Community College Staff Excellence Award, completed the North Carolina Community College Leadership Program, and received the East Carolina University 40 Under Forty Award.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The episode kicks off with an honest exploration of the challenges and triumphs in fostering a robust partnership between athletics, admissions, and all departments. The duo underscores the importance of leveraging tools like Element451 to streamline collaboration and enhance efficiency. From discussing the nuances of recruiting platforms to the strategic use of Bolt profiles, Charity and Gretchen share insights into making the recruitment process smoother for coaches and more aligned with institutional objectives. 

Key Takeaways:

• Teamwork & Shared Mission: The foundation of a successful partnership between athletics and admissions lies in shared goals and collaborative effort.
• Communication & Collaboration: Breaking down silos and fostering open dialogue are crucial for achieving mutual success and advancing institutional goals.
• Technological Integration: Tools like Element451 are pivotal in streamlining recruitment processes, facilitating smoother interactions between departments.

Guest Names: 
Charity Schneeberger, Director of Admissions, University of Valley Forge   
Gretchen LeVan, Director of Athletics, University of Valley Forge  

Guest Bios: 
Charity Schneeberger is in her fourth year as Director of Admissions at the University of Valley Forge. During her time in Admissions, enrollment at UVF has grown or held steady each year. In the last year, she has overseen expansion of travel and implementation of a new CRM (Element451). Prior to working in Admissions, Charity’s background was in Institutional Effectiveness. Her experience with accreditation, assessment, and strategic planning gives her a unique perspective in Enrollment Management. Charity earned her Bachelor of Arts in Church Ministries (2017) and Master of Arts in Organizational Leadership (2019), both from the University of Valley Forge. Prior to coming to UVF to finish her degree in 2014, she served as Worship Pastor and Creative Director at a large church in Pennsylvania, and helped to open a local coffee shop as Assistant Manager. 

Gretchen LeVan is entering her sixth year as the Director of Athletics at the University of Valley Forge, and eleventh year as Head Women’s Basketball Coach. Prior to becoming the helm of the department, LeVan served as the Senior Associate Athletic Director for five years. During her time at UVF, LeVan re-branded the department with creating a new mission statement, vision statement, and pillars of stability, as well as developing the Patriot Way, a student-athlete handbook. She piloted the Patriots in becoming a core member of the Colonial States Athletic Conference (CSAC) and established UVF’s athletic recruitment strategy, the Patriot All-Academic Team, and the addition of Men’s Volleyball as a varsity sport. LeVan also developed the creation of two club sports, JV Men’s Basketball and Track & Field. Under her leadership, the importance of the full student-athlete experience has increased. In Fall 2018, the athletic department notched a 3.24 GPA, the highest in department history. LeVan graduated from the University of Pittsburgh with a Bachelor of Science in Athletic Training. LeVan continued her education at Bloomsburg University, graduating with a Master of Science in Athletic Training. Before her venture to Steel City, LeVan attended the University of Valley Forge (2003-2005), where she received an Associates of Art in Bible. During her time at UVF, LeVan was a two-year starter on the Women’s Soccer team, receiving the Most Valuable Player award both seasons. LeVan holds the most career goals scored in Patriot history with 24 goals. In addition to soccer, LeVan was a member of the Women’s Basketball team, where she led the team in both assists and steals. As a Patriot, LeVan tabbed a spot on the NCCAA All-Conference and All-Region team. LeVan was also awarded Co-Most Valuable Player, as well as being the recipient of the prestigious O.L. Harrup Award in her final year.

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Key Takeaways:

• Implementing Element451 at TVCC: Courtney discusses the decision to adopt Element451, highlighting its adaptability and the significant impact it had on increasing enrollment by 8%.
• Challenges and Solutions in Student Engagement: The conversation covers the unique challenges of engaging students in a rural community college setting and how Element451 provided innovative solutions.
• The Power of Technology in Education: Insight into how CRM tools can transform the student journey from prospect to alumni, emphasizing personalized communication and support.
• Leadership and Vision: Courtney's role in leading the adoption and integration of Element451, showcasing her visionary approach to leveraging technology for institutional advancement.
• Future Directions for TVCC: Discussion on the ongoing and future initiatives at TVCC involving Element451, aiming for continuous improvement in student engagement and success.

Guest Name: Courntey Silkes, Director of Recruiting and Admissions at Trinity Valley Community College

Guest Social: https://www.linkedin.com/in/courtneyskiles56/

Guest Bio: 

Courtney Skiles is the Director of Recruiting and Admissions at Trinity Valley Community College in Athens, TX. She found her passion for higher ed as a student at TVCC in 2016 and has relentlessly pursued her higher ed career and education ever since. She is a proud gen-z leader that specializes in student engagement, creative problem solving, and organizational change. She recently earned her Doctor of Education in higher education leadership from Maryville University and aims to utilize her career to continuously promote higher education to underserved populations. 

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Each episode is packed with practical tips, best practices, and real-world use cases from Element451 users. We bring in leading voices from the field – from savvy higher ed IT leaders to visionary college presidents – to share their experiences and insights. Our discussions are candid, sometimes diving into the challenges and other times celebrating the triumphs of working in higher ed.

Expect to hear about the latest trends, innovative strategies, and the impact of technology—especially AI—in personalizing student experiences throughout the entire student journey. We're not just talking theory here; it's about actionable insights that you can apply directly to your work.

Tune in, get inspired. Whether you're a seasoned pro or just starting out in admissions, marketing, or  student success, this podcast is your space to thrive in your element.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• How the pandemic has altered student engagement forever.
• How to foster diversity, equity, and inclusion when there’s so much polarization in the world.
• Keeping students engaged when attention is at a premium.
• The one key piece of technology that’s at the top of the wishlist for Student Affairs professionals.

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lenell Hahn, Director Of Admissions at Southeast Missouri State University, sits down with host Eric Stoller to chat about the biggest challenges and innovations happening in the realm of student engagement. Together they discuss:

• What kind of technologies are necessary for the survival of colleges and universities
• How SEMO attracts students with personalized digital marketing strategies
• What means of communication are working to connect with prospective students?
• Why data lakes (or data lake houses) are crucial for decision making.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Andrew Flagel, President and CEO of the Consortium of Universities of the Washington Metropolitan Area, sits down with host Eric Stoller to chat about the biggest challenges and innovations happening in institutions. Together they discuss:

• The need for partial credit and experience-based education.
• Digital transformation as a means to enhance access and equity.
• What opportunities can partnering with private sector organizations provide?
• What are the next largest issues schools will be confronting?

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of In Your Element, Eric Stoller has an across-the-pond conversation with Colum Cronin, Senior International Officer at Dublin City University. Tune into this episode to learn the following:

• Some of the biggest challenges facing student success professionals
• What most universities don’t “get” about student engagement
• The future of student engagement and why it’s not pizza
• Some of the differences between higher ed in the US versus in Ireland

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of In Your Element, host Eric Stoller is joined by Ray Lutzky, Director of the Academic Network at InStride and Adjunct Professor at NYU Tandon School of Engineering.

Together, Eric and Ray discuss the growing sector of employer-funded educational partnerships and other topics such as:

• The future of corporate partnerships with universities across the country
• The challenges institutions are facing as more and more students focus on career advancement
• What is the value of a traditional degree in this career-focused environment?
• How can colleges continue to maximize online learning to better serve students post-pandemic?
• The ongoing digital transformation in enrollment and marketing offices across campuses

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Christina Ferrari, Assistant Director of Student Engagement, Columbia University, sits down with host Eric Stoller to chat about the biggest challenges and innovations happening in higher ed. Together they discuss:

• How the shift to virtual events has changed the future of student engagement.
• The need for robust student activities and connections for graduate students.
• What can institutions do to ensure students are aware of engagement opportunities both in-person and online?
• Can online and virtual settings facilitate engaging development experiences?

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nik Higgins, Co-founder and Chief Growth Officer at The Ambassador Platform (TAP), sits down with host Eric Stoller to chat about the biggest challenges and innovations happening in higher ed. Together they discuss:

• What is an Experience Communication Management (XCM) platform?
• How harnessing the authenticity of a current student experience can be a solution to higher ed’s biggest issues
• Why peer-to-peer experience-based tools provide equity for students from underrepresented communities
• How the pandemic has upped the pace of adoption in digital transformation
• How universities and colleges can benefit from technologies used in other sectors

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vanessa Didyk, CEO of ZeeMee, joins Eric Stoller to chat about the ZeeMee app and how the digital connection landscape has rapidly changed as more and more students report feeling lonely. Together, they discuss the importance of connection among peers and how ZeeMee helps colleges foster the kinds of relationships that are beneficial to Gen Z students. Topics covered include:

• Why students, and especially incoming or prospective students, need a space of their own to form bonds.
• How schools can use ZeeMee to quickly and seamlessly run student events.
• What sort of insights schools can glean from ZeeMee’s student analytics.
• What digital functionality will be standard for all students in the next two to three years?

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of In Your Element, Eric Stoller has a wide-ranging conversation with Josh Moody, education reporter for US News and World Report. Tune into this episode to learn:

• What prediction about how Covid would affect colleges was the most off?
• How the rise of OPMs has impacted higher education.
• What will become of tests like the SAT and ACT in a test-optional future?
• The lessons four year institutions can learn from the community college model in a post-pandemic job market.
• What technological changes institutions must implement in order to cater to today’s student.

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cathy Sandeen, President of California State University - East Bay joins Eric Stoller for a fascinating talk on this episode of In Your Element. In this deep dive chat, Eric and Cathy discuss:

• How things are going right now at CSU East Bay and for the entire CSU system
• How a university leader keeps people engaged when students are on-campus/online and faculty and staff are coming back after being remote
• How the events of 2020 changed the ways in which higher ed thinks about (and fosters) student engagement
• How the role of the university president has changed over the past few years
• The biggest challenges going forward for higher education

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host Eric Stoller chats with Cliff Holekamp, Cofounder & Managing Director of Cultivation Capital. On episode 3 of In Your Element, Eric and Cliff discuss:

• The ethical and financial ramifications of a needs-blind admissions model
• Why university programs like entrepreneurship are becoming more and more popular
• How recruiting and retention go hand in hand
• The rise of technological innovation across universities and why colleges are really tech companies

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of In Your Element, Eric Stoller has a deep-dive conversation with Melanie Gottlieb — Interim Executive Director at AACRAO. Tune into this episode to learn the following:

• What are the current challenges facing enrollment management professionals, including registrars?
• How difficult is it for institutions to find people right now to fill roles, especially entry level positions that have completely changed in scope, responsibilities and expectations?
• Why do enrollment analytics and predictive models matter?
• What role will Ed Tech play in the future of college recruitment and admissions?
• How do EM and HE leaders in general move forward into a post-pandemic reality?

Learn more about this episode in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of In Your Element, Eric Stoller has a deep-dive conversation with Mordecai Brownlee, President of Community College of Aurora. Tune into this episode to learn the following:

• How does someone with a student affairs background become a community college president?
• What’s the 6-month plan for a new higher ed president?
• How do community colleges rebound from the damage done by the pandemic?
• How does student engagement happen with community college students?

Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.