https://simplecast.com Merchant to Merchant: A Retail Podcast by Something Digital Stories about digital commerce: for merchants, by merchants. ©2017-2019 Something Digital en-us Tue, 14 Jul 2020 14:35:20 +0000 Tue, 11 Oct 2022 14:51:35 +0000 http://somethingdigital.com Merchant to Merchant: A Retail Podcast by Something Digital https://image.simplecastcdn.com/images/e6932003-704d-4cda-b3e9-5a06c3e160e5/02154e80-1158-4ddf-83ac-cf0763261895/3000x3000/1486428325artwork.jpg?aid=rss_feed http://somethingdigital.com episodic Stories about digital commerce: for merchants, by merchants. Phillip Jackson, Something Digital no https://feeds.simplecast.com/YiW_BnUY technology, web, commerce, retail, ecommerce, digital commerce, digital marketing, sem, seo, cro, crx Something Digital pjackson@somethingdigital.com 67b0aba7-b7ea-44ac-877b-8d372db65a2d Commerce in Crisis: Is there a Post-COVID Playbook for D2C?
Guests
  • Denise Foley, VP of eCommerce and DTC - Bollman Hats Company
  • Ian Leslie, CMO - Industry West
]]> Tue, 14 Jul 2020 14:35:20 +0000 pjackson@somethingdigital.com (Something Digital) http://somethingdigital.com
Guests
  • Denise Foley, VP of eCommerce and DTC - Bollman Hats Company
  • Ian Leslie, CMO - Industry West
]]> Commerce in Crisis: Is there a Post-COVID Playbook for D2C? Something Digital 00:52:10 The coronavirus crisis has created an appreciable uptick in eCommerce. How are brands trying to create new opportunities and how are they trying to "channel shift" their customers from offline to online? In this live episode recorded in May of 2020, we'll discuss the "playbook" for 2020 growth, what customer expectations are right now, and how brands that sell home goods and apparel can appeal to homebound customers. Listen now! The coronavirus crisis has created an appreciable uptick in eCommerce. How are brands trying to create new opportunities and how are they trying to "channel shift" their customers from offline to online? In this live episode recorded in May of 2020, we'll discuss the "playbook" for 2020 growth, what customer expectations are right now, and how brands that sell home goods and apparel can appeal to homebound customers. Listen now! no full 16 8ed5cbf4-75a9-4e69-a8b5-11fff9fb36f6 "Passion Brands: Creating Experiences that People Fall in Love With" - LIVE at the Tracksmith Track House, Boston In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

Guests

  • Matt Taylor, Founder - Tracksmith
  • Laura Hnatow, VP of Marketing and Ecommerce - Seabags
  • Aman Advani, Founder - Ministry of Supply
  • Caroline Leed, Founder - Smiling Button

 

]]> Tue, 4 Feb 2020 22:14:12 +0000 pjackson@somethingdigital.com (Something Digital) http://somethingdigital.com In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other?

How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s.

Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast.

Guests

  • Matt Taylor, Founder - Tracksmith
  • Laura Hnatow, VP of Marketing and Ecommerce - Seabags
  • Aman Advani, Founder - Ministry of Supply
  • Caroline Leed, Founder - Smiling Button

 

]]> "Passion Brands: Creating Experiences that People Fall in Love With" - LIVE at the Tracksmith Track House, Boston Something Digital 01:02:44 In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other? How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s. Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast. Listen now! In a sentence: what makes your customer your customer? Why do they love your brand? How do you get customers to share with each other? How are you building community? These are the most important questions a modern retailer can ask themselves in the 2020s. Listen to the brilliant minds from brands like Tracksmith, Seabags, Ministry of Supply, and Smiling Button break down how they're driving engagement and lifetime value in this new podcast. Listen now! dtc, brands, brand strategy, creative, ecommerce, retail, b2c no full 15 86c0d659-2feb-47a0-bb7f-37713dc594a9 "Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA

Guests

GABRIEL SCHLUMBERGER, CEO @ Fitz Frames

VICTORIA AINSWORTH, Growth Consultant

NICK JAQUAY, IT Operations Manager @ ALO Yoga

]]> Fri, 18 Oct 2019 15:40:51 +0000 pjackson@somethingdigital.com (Something Digital) http://somethingdigital.com EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA

Guests

GABRIEL SCHLUMBERGER, CEO @ Fitz Frames

VICTORIA AINSWORTH, Growth Consultant

NICK JAQUAY, IT Operations Manager @ ALO Yoga

]]> "Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica Something Digital 00:59:06 Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand. Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. Listen now! Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand. Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. Listen now! fashion, interview no full 14 035a72fc-9b4b-4996-9cc2-6bd3424000d2 Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC) Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

Guests

]]> Mon, 24 Jun 2019 21:25:35 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace.

B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades.

Join us for a show recorded LIVE at Industry West in SOHO, NYC.

Guests

]]> Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC) Phillip Jackson, Something Digital 00:55:15 Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace. Join us for a show recorded LIVE at Industry West in SOHO, NYC. Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace. Join us for a show recorded LIVE at Industry West in SOHO, NYC. b2b, innovation, d2c, b2c no full 13 d6024ff7-b285-43af-b343-c6836bcdd719 Merchant to Merchant Episode 12 - Innovating with Empathy and Humility (LIVE at Island Company, Palm Beach) What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.

Listen now!

Guests

]]> Tue, 23 Apr 2019 13:14:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries.

Listen now!

Guests

]]> Merchant to Merchant Episode 12 - Innovating with Empathy and Humility (LIVE at Island Company, Palm Beach) Phillip Jackson, Something Digital 00:57:03 What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries. Listen now! What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries. Listen now! no full 12 06492106-a0a0-4ab2-82f1-3c1de7ae4a4a Merchant to Merchant Episode 11 - LIVE at Robert Graham, Venice Beach Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Shiek Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Listen now!

Guests

]]> Mon, 28 Jan 2019 15:31:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Shiek Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Listen now!

Guests

]]> Merchant to Merchant Episode 11 - LIVE at Robert Graham, Venice Beach Phillip Jackson, Something Digital 00:36:08 Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Sheik Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Sheik Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. no full 11 7f92499f-d2fd-48e2-b58c-97eda719abd3 Merchant to Merchant Episode 10 - Social Enterprise (w/ Keely Carney, Second Chance Mugs) Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now!

Guest

Keely Carney, Founder and Executive President - Second Chance Mugs

Special discount for subscribers! Head over to scmugs.org and use code SOMETHINGDIGITAL for 10% off your order.

]]> Tue, 20 Nov 2018 13:00:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now!

Guest

Keely Carney, Founder and Executive President - Second Chance Mugs

Special discount for subscribers! Head over to scmugs.org and use code SOMETHINGDIGITAL for 10% off your order.

]]> Merchant to Merchant Episode 10 - Social Enterprise (w/ Keely Carney, Second Chance Mugs) Phillip Jackson, Something Digital 00:30:10 Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now! Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now! no full 10 24cfc63c-7f69-4faf-bc10-f1f9241287f5 Merchant to Merchant Episode 9 - "The Way it's Always Been Done" (w/ Jesse Lazarus, Kravet) Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder.

Listen now!

Guest

Jesse Lazarus, Chief Process and Innovation Officer - Kravet

]]> Fri, 16 Nov 2018 15:52:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder.

Listen now!

Guest

Jesse Lazarus, Chief Process and Innovation Officer - Kravet

]]> Merchant to Merchant Episode 9 - "The Way it's Always Been Done" (w/ Jesse Lazarus, Kravet) Phillip Jackson, Something Digital 00:39:40 Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder. Listen now! Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder. Listen now! no full 9 a37115a8-abad-4e83-8b17-fbcf3a7c6731 Merchant to Merchant Episode 8 - Building Communities, Changing Lives Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities.

From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible!

Guests

Host

]]> Wed, 16 May 2018 02:52:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities.

From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible!

Guests

Host

]]> Merchant to Merchant Episode 8 - Building Communities, Changing Lives Phillip Jackson, Something Digital 00:41:55 Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities. From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible! Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities. From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible! no full 8 b0f1e578-1e4c-430e-879b-3e0e2ef1e032 Merchant to Merchant Episode 7 - "No Room For Error" Overcoming the Challenges of Extreme Seasonality How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this.

They lent their voice to a conversation we’ve been having here at Something Digital for some time - how do you combat the challenges of extreme seasonality in retail? Beyond just creating new products and scaling your business horizontally - what can a retailer do? Listen as Daniel Nettleton and Trevor Phillips offer advice and give insight to how they’re overcoming these challenges at Merchant to Merchant LIVE in Seattle!

Guests

Interviewer

]]> Mon, 12 Feb 2018 17:00:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this.

They lent their voice to a conversation we’ve been having here at Something Digital for some time - how do you combat the challenges of extreme seasonality in retail? Beyond just creating new products and scaling your business horizontally - what can a retailer do? Listen as Daniel Nettleton and Trevor Phillips offer advice and give insight to how they’re overcoming these challenges at Merchant to Merchant LIVE in Seattle!

Guests

Interviewer

]]> Merchant to Merchant Episode 7 - "No Room For Error" Overcoming the Challenges of Extreme Seasonality Phillip Jackson, Something Digital 00:49:39 How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this. Listen now! How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this. Listen now! no full 7 fce072da-9c8a-459b-90c5-73e18f510c30 Merchant to Merchant Episode 6 - "Side With Love" (w/ Melissa Ben-Ishay and Seth Horowitz, Baked by Melissa) 13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas.

Guests

Interviewer

]]> Tue, 21 Nov 2017 13:00:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com 13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas.

Guests

Interviewer

]]> Merchant to Merchant Episode 6 - "Side With Love" (w/ Melissa Ben-Ishay and Seth Horowitz, Baked by Melissa) Phillip Jackson, Something Digital 00:47:58 13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they **gave away** over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas. 13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they **gave away** over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas. baked by melissa, cupcakes, personas no full 6 194ccc34-7d90-41cd-8d35-dd6866c0727f Merchant to Merchant Episode 5: "Frenemies" - LIVE at Rothman's Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success.

Sponsors

A very special thanks to Magento for sponsoring this event, and to Rothman's New York for providing the venue.

Guests

Moderator

]]> Thu, 6 Jul 2017 15:21:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success.

Sponsors

A very special thanks to Magento for sponsoring this event, and to Rothman's New York for providing the venue.

Guests

Moderator

]]> Merchant to Merchant Episode 5: "Frenemies" - LIVE at Rothman's Phillip Jackson, Something Digital 00:50:57 Recorded LIVE on June 29th in New York City a panel of retailers discuss how to build a thriving digital commerce channel in the midst of a retail crisis. Recorded LIVE on June 29th in New York City a panel of retailers discuss how to build a thriving digital commerce channel in the midst of a retail crisis. digital strategy, retail crisis, amazon, omnichannel, wal-mart, retail, digital commerce no full 6 ce03380a-124b-491e-8ac1-013b7a8c42be Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair) Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.

Guests

  • Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems
  • Paul Briscoe, Development Team Leader at Human-Element
]]> Thu, 20 Apr 2017 20:32:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair.

Guests

  • Sean Phaler, Manager of Digital Innovation at Pentair Aquatic Eco-Systems
  • Paul Briscoe, Development Team Leader at Human-Element
]]> Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair) Phillip Jackson, Something Digital 00:44:06 Sean Phaler of Pentair recounts their story of improving customer education with innovative B2B experiences with Magento while taking some risks along the way. Joined by Paul Briscoe of Human Element. Sean Phaler of Pentair recounts their story of improving customer education with innovative B2B experiences with Magento while taking some risks along the way. Joined by Paul Briscoe of Human Element. aquaponics, ecommerce, aquaculture, digital commerce no full 4 f2b93744-9871-41b2-a03d-68fd1b5e94e3 Merchant to Merchant Episode 3: Going Global isn't Easy (w/ Jon Azrielant, Richline) Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through various changes in the marketplace and consumer demands.

Guest

]]> Wed, 15 Mar 2017 04:32:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through various changes in the marketplace and consumer demands.

Guest

]]> Merchant to Merchant Episode 3: Going Global isn't Easy (w/ Jon Azrielant, Richline) Phillip Jackson, Something Digital 00:43:36 Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through market changes Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through market changes omnichannel, magento, psm, ecommerce, affiliate marketing, retail, ppc, jewelry no full 3 bb9bd955-e930-463f-91b1-553506c35f56 Merchant to Merchant Episode 2: LIVE at Rothman's NYC We got to sit down a few weeks ago with a group of merchants in the NYC-area and the resulting conversation did not disappoint. 3 merchants on Shopify and Magento came to share their stories about digital commerce in front of a live audience at Rothman's New York City, a men's fashion boutique.

Guests

Thanks to Shopify for co-sponsoring this event!

]]> Tue, 21 Feb 2017 13:11:00 +0000 pjackson@somethingdigital.com (Phillip Jackson, Something Digital) http://somethingdigital.com We got to sit down a few weeks ago with a group of merchants in the NYC-area and the resulting conversation did not disappoint. 3 merchants on Shopify and Magento came to share their stories about digital commerce in front of a live audience at Rothman's New York City, a men's fashion boutique.

Guests

Thanks to Shopify for co-sponsoring this event!

]]> Merchant to Merchant Episode 2: LIVE at Rothman's NYC Phillip Jackson, Something Digital 00:47:25 3 merchants on Shopify and Magento share their stories about ecommerce in front of a live audience at Rothman's New York City 3 merchants on Shopify and Magento share their stories about ecommerce in front of a live audience at Rothman's New York City roundtable, ecommerce, shopify, merchants, retail, magento no full 2 ba2596d2-e7e6-4208-b151-befb577bae1b Merchant to Merchant Episode 1 - South Florida Retailer Roundtable Host

Phillip Jackson - Ecommerce Evangelist, Something Digital (@philwinkle, @somethingdigitl)

Guests

]]> Tue, 7 Feb 2017 14:00:00 +0000 pjackson@somethingdigital.com (Something Digital) http://somethingdigital.com Host

Phillip Jackson - Ecommerce Evangelist, Something Digital (@philwinkle, @somethingdigitl)

Guests

]]> Merchant to Merchant Episode 1 - South Florida Retailer Roundtable Something Digital 01:00:56 Recorded live at the South Florida Magento Meetup on January 26, 2017, Phillip sits down with 4 retailers to talk about the types of challenges they will have to overcome in 2017 Recorded live at the South Florida Magento Meetup on January 26, 2017, Phillip sits down with 4 retailers to talk about the types of challenges they will have to overcome in 2017 interview, roundtable, ecommerce, retail, digital commerce, magento no full 1 946fb135-d2a9-459f-95bd-563aa3324466 Coming Soon: Merchant to Merchant Tue, 7 Feb 2017 01:27:00 +0000 pjackson@somethingdigital.com (Something Digital) http://somethingdigital.com Coming Soon: Merchant to Merchant Something Digital 00:01:16 Merchant to merchant is a podcast for merchants, by merchants. We've gathered the best and the brightest from our industry to bring you thoughts, tips, techniques, and actionable advice from the people who know best - retailers, just like you! Merchant to merchant is a podcast for merchants, by merchants. We've gathered the best and the brightest from our industry to bring you thoughts, tips, techniques, and actionable advice from the people who know best - retailers, just like you! conversion optimization, crx, digital marketing, ecommerce, cro, retail, big data, digital commerce no bonus