Sarah shares her insights on the integration of AI tools like ChatGPT for overcoming writer's block and enhancing creativity. She then discusses the importance of maintaining the human element in PR, especially as more AI-generated content becomes prevalent. They delve into the trust and credibility issues surrounding AI-generated content and explore strategies for PR agencies to adopt AI into their workflow effectively. Sarah also touches on the implications for education and the need for future PR professionals to blend technical skills with traditional strategic abilities.

(00:00) Introduction and Guest Welcome
(02:28) Balancing Creativity and Technology in PR
(03:53) The Role of AI in Strategic Communication
(07:07 )Generative AI and Content Strategy
(09:02) Navigating the Future of PR with AI
(23:13) The Importance of Human Relationships in PR
(30:19) Five Questions with Sarah Evans

https://www.linkedin.com/in/prsarahevans/

https://zenmedia.com

https://passpr.com

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We talk about leadership, self-regulation, and the importance of margins and white space in one's schedule to enhance productivity and well-being. Carmen shares her journey from corporate leadership at JP Morgan to becoming a life and executive coach. She emphasizes the significance of lived experiences, balanced schedules, and being present in the moment for effective leadership.

The conversation also touches upon practical strategies for managing time, conducting productive meetings, and cultivating an environment of psychological safety in the workplace. Carmen provides actionable advice for young leaders on how to have difficult conversations and the importance of curiosity and continuous learning.

02:04 Journey to Leadership and Wellness
02:55 From Corporate to Coaching: Carmen's Career Path
03:41 The Importance of Lived Experiences
04:18 Unique Approach to Executive Coaching
05:32 Balancing Work and Life
07:04 Creating Margins and White Space
08:31 Effective Time Management Strategies
13:06 Planning and Delegation Techniques
15:46 Quality Meetings and Strategic Thinking
18:21 Effective Meeting Strategies
19:05 Strategic Thinking for Innovation
20:50 Handling Difficult Conversations
21:24 Above the Line Leadership
25:15 The Power of Listening
32:16 Five Questions with Carmen Ohling

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Heathere, a professional coach and author of 'The Success Mindset: 12 Strategies to Unlock Your Full Potential for Life and Leadership,' shares insights from her personal journey and the development of her book. She delves into the impact of mindset on leadership, highlighting the importance of self-awareness, overcoming self-sabotage, and maintaining physical and mental well-being.

We then highlight practical strategies for leaders to manage stress, foster effective communication, and create psychologically safe environments. The conversation then explores the role of technology and journaling in achieving a balanced and successful mindset.

01:25 Heathere Evans' Journey to Writing 'The Success Mindset'
06:18 Overcoming Self-Sabotage and Stress
08:41 The Impact of Technology on Mindset
11:34 Strategies for Effective Leadership
23:18 The Role of Diet and Exercise in Success
25:31 The Power of Journaling and Inner Conversation
28:18 Five Questions

Book Recommendations: -

'Power Versus Force'

'The Success Mindset: 12 Strategies to Unlock Your Full Potential for Life and Leadership'

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We then delve into the significance of feedback and reflection, not only in academic settings but also in business environments, emphasizing the need for ongoing self-regulation and adaptability. Dr. Santee also touches on the evolution of traditional teaching methods to incorporate modern communication theories, making them more relevant and effective for today's generation.

01:41 The Power of Influencers in Education
03:31 Engaging Students with Pop Culture
05:23 Adapting Teaching Methods for Modern Students
10:58 Evaluating and Improving Teaching Strategies
16:17 The Importance of Authenticity and Transparency
23:13 Five Questions with Dr. Nicole Santee

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Katlin, who has extensive experience with Second City, shares her journey from sales to teaching improv-based communication skills to various organizations. They discuss how improv fosters better listening, authenticity, and adaptability in both corporate and day-to-day settings. Katlin also shares personal anecdotes, tips for overcoming nervousness, and why having fun and being present are vital for success.

00:00 Introduction and Welcome
02:24 Katlin's Journey with Second City
04:29 Improv in Business
06:55 The Power of Listening and Authenticity
12:52 Engaging the Introverted
18:25 Adapting and Going with the Flow
24:31 Five Questions with Katlin Hall

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Michelle shares her insights into the complexities of nonprofit communication, particularly how national events and local challenges impact their work. Key strategies discussed include effective planning, simplifying jargon, and building strong internal relationships. Michelle also touches on the unique demands of nonprofit roles and offers advice for young professionals entering the sector.

01:34 Balancing National Events and Daily Needs

03:31 Long-term Planning vs. Daily Tasks

04:20 The Role of a Nonprofit Communications Professional

05:17 Advice for Aspiring Nonprofit Communicators

07:25 Simplifying Complex Information

11:45 Building Strong Internal Relationships

14:40 Transitioning from For-Profit to Nonprofit

16:30 Final Thoughts and Advice

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They discuss the importance of communication within organizations, and how transparency and collaboration across departments is much easier to say than to do.

Danaka helps communicators understand the pitfalls of information hoarding and the benefits of a holistic approach to supply chain and project management.

00:40 Supply Chain and Project Management Insights
01:52 The Importance of Communication
02:55 Challenges in Communication and Collaboration
05:51 Understanding Supply Chain Beyond Procurement
07:17 Project Management for Communicators
09:10 Effective Information Sharing

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They discuss the impact of supply chain management on communication and learning, and delve deep into Danaka's personal journey with ADHD.

Danaka shares her strategies for managing distractions and maintaining executive function, including the use of paper planners, Gantt charts, and minimizing screen notifications.

00:14 Discovering Supply Chain Communication
01:25 Meet Danica Porter: A Multifaceted Professional
04:13 Living with ADHD: Diagnosis and Impact
06:04 Strategies for Managing ADHD
14:52 The Power of Gantt Charts and Color Coding

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Ruth Milligan is on a mission to make it easier. She co-authored 'The Motivated Speaker: Six Principles to Unlock Your Communication Potential.'

They discuss the core principles of effective communication, including storytelling, neuroscience, and confidence. Ruth explains the importance of forming good habits, seeking constructive feedback, and understanding the stress response in communication. They also explore various communication genres, the importance of audience engagement, and offer practical advice for enhancing public speaking skills.

01:29 The Motivated Speaker: Key Concepts
03:44 The Importance of Feedback and Practice
07:02 Overcoming the Fear of Listening to Yourself
10:14 Effective Communication Techniques
15:25 Managing Different Speaking Formats
18:14 Five Questions with Ruth Milligan

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Megan Poliquin, manager of gambling treatment at the Zeph Center in Toledo, Ohio, shares her personal journey of being diagnosed with ADHD and how it has helped her better understand and engage with her clients. Megan then explains how ADHD influences behavior in a way that can help or hurt strategic communication efforts. We close the conversation with ideas on setting technology boundaries with understanding dopamine's role in successful and unsuccessful communication. .

00:00 Introduction to the Podcast

00:21 Discussing ADHD with Megan Poliquin

01:41 Megan's Personal Journey with ADHD

03:06 ADHD and Its Impact on Work and Life

08:58 The Role of Technology and Dopamine

16:22 Creating a Supportive Environment for ADHD

20:12 Practical Tips and Personal Experiences

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Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications through simple, strategic, and inclusive language and imagery

00:00 Welcome to the Strategic Communicator Podcast

00:09 The Importance of Person-Centered Language in Communication

00:34 Melissa Shackleford: A Healthcare Communication Expert

01:32 The Shift to Consumer-Driven Healthcare and Its Challenges

04:16 Addressing Stigma in Healthcare Communication

06:24 The Role of Language and Imagery in Reducing Healthcare Stigma

11:44 Inclusive Marketing and Its Impact on Healthcare

15:53 The Intersection of DEI and Healthcare Communication

20:37 Personal Insights and the Future of Inclusive Marketing

24:19 Five Questions with Melissa Shackleford

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The conversation also covers the importance of training salespeople effectively, the changing attitudes towards content, and the impact of a seller's knowledge about the product.

Martin recommends Corporate Visions for their work on neuroscience and salesmanship and suggests a less popular but excellent seafood-focused restaurant in New Orleans, Station Six. To finish, he recommends an underrated bourbon brand, Stellum.

00:00 Introduction to the Podcast

00:09 Discussing Sales Trends for 2024

00:48 Guest Introduction and Personal Stories

02:08 The Impact of Economic Changes on Sales

04:57 The Shift in Sales Approach and Strategy

06:49 The Role of Agencies in Sales

13:47 The Influence of Gen Z and Millennials on Sales

23:29 The Importance of Training and Quality in Sales

27:06 Bourbon Recommendations and Closing Remarks

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Her book "You Are Not Stuck" empowers people to break the cycles that cause heartache and use soul-guided choices to transform fear into freedom.

We also discuss why so many journalists and strategic communicators burn out and what leaders and friends can do to help. 

https://www.youarenotstuck.com/book/

https://www.linkedin.com/in/beckyvollmer/

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Sharon Toerek and Carla Vallone are two of the bravest people you'll meet. They share how to manage personal trauma while trying to run a business and what we can do to protect ourselves during times of turmoil. From managing staff to figuring out insurance, listeners will leave with a different way of thinking about their business.

Bios:

https://www.linkedin.com/in/sharontoerek/

https://www.legalandcreative.com/

https://www.linkedin.com/in/carlavallone/

https://www.portavocepr.com/

Books:

https://www.amazon.com/Lightmakers-Manifesto-Change-without-Losing-ebook/dp/B08VM1FTDV/ref=sr_1_1?crid=1OKP3BZ7UEY54&keywords=lightmakers+manifesto&qid=1706108816&sprefix=lightmakers%27%2Caps%2C252&sr=8-1

https://www.amazon.com/Clockwork-Revised-Expanded-Design-Business/dp/059353817X/ref=asc_df_059353817X/?tag=hyprod-20&linkCode=df0&hvadid=564832755269&hvpos=&hvnetw=g&hvrand=8781946412407653517&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9014969&hvtargid=pla-1458241186746&psc=1&mcid=9430c146a183348eaf41d84a1ab86e69

https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4/ref=sr_1_1?crid=3S9EV5EXAF70W&keywords=profit+first+book&qid=1706108845&sprefix=profit+fir%2Caps%2C135&sr=8-1

PRSA Counselor's Academy:

https://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy/prsa-counselors-academy-section-2024-conference

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For 10 years, his firm has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training. In addition, through his executive coaching, he has helped leaders from C-suite executives to managers, achieve and surpass their goals.

In this episode, he shares how we can coach and improve leadership skills for anyone with any level of experience. He also discusses how we can become more focused in offering better feedback, why delegation is a great skill, and what people should do now to grow their business over the next three months.

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In this episode, Millman discusses the convergence of storytelling and technology, how he balances content creation with revenue, and why it makes sense to bet on yourself. We close with a discussion of French bistros, fancy cocktails, and why our kids are so damn funny.

Chad's Book Recommendation: What It Takes by Richard Ben Cramer

https://www.actionnetwork.com/

https://chadmillman.com/

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In this episode, Jessie explains why strategic communicators need to dig better, how to make survey people want to take, and how to overcome the rift between budget and baseline data collection. We also discuss children's books that still resonate, the best place to find oxtail ravioli, and how Michigan ended up on in the Eastern Time Zone.

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Bernadette Davis and John Avila each run their own communication and design firms. In this episode, each share how to effectively showcase DEI through design and reporting. From the big picture to tactical delivery, they outline content and process to help brands share internal and external critical stories.

We also discuss agency collaboration, proper self-promotion, and underrated places to get tacos.

https://bdaviscomm.com/

https://www.avilacreativeinc.com/

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There's no upbeat musical open, no five questions, no chuckles and old TV news stories. There are practical ways any communicator can help their clients and community during a time of need.

Whitney/Strong offers resources for solutions-oriented media coverage following Nashville Shooting

Common Ground Legislation

• Whitney/Strong successfully lobbied Congress to pass the Bipartisan Safer Communities Act in 2022, a landmark reform that included enhanced background checks, increased penalties for criminal activity with firearms, and other safeguards.
• The BSCA also included federal funding for states to implement crisis intervention laws – which temporarily transfer firearms away from people experiencing a mental health crisis and are currently a threat to themselves or others. 19 states currently have some form of these laws.
• Despite that funding and support from both parties, lawmakers in Whitney’s home state of Kentucky did not take up the Crisis Aversion and Rights Retention bill in this year’s legislative session.  Whitney/Strong is currently urging citizens to contact their lawmakers urging them to give the bill a hearing in the coming months, in hopes of passage next year.
• In Ohio, Republican State Senator Matt Dolan proposed Senate Bill 357 in the 2022 session, which focused on enhanced safeguards around gun purchases.

Suicide prevention

• The vast majority of mass shooters are suicidal, which makes it critically important to recognize warning signs and to be prepared to help someone in crisis gain access to expert care. Whitney/Strong provides suicide prevention training and research, as do many other community organizations.

Safety Trainings

• Schools should continually review and enhance their school safety prevention and reactionary plans. Sandy Hook Promise offers prevention resources to help.
• Whitney/Strong offers regular “Save-a-Life” trainings, which include training to use “Stop the Bleed” kits in an emergency, as well as other instruction around gun safety.
• Most school shooters use a gun they have ready access to. Safe storage is a key strategy for preventing mass shootings, and garners widespread support among the general public and gun owners. Whitney/Strong distributes gun locks and gun safety literature provided by the National Shooting Sports Foundation.

Other tips for journalists

• This survey reveals a number of tactics that enjoy wide public support – exactly the kinds of solutions your viewers are asking for.
• Studies have shown that notoriety is a primary motivator for mass shooters. As a result, most news organizations now have policies in place limiting the use of a shooter’s name and photo, especially as time passes.
• The same holds true for video. Surveillance and bodycam video can reveal important facts about a shooting – but repeated showings will certainly traumatize survivors and inspires copycats. In addition to dropping video once its informational value has passed, remember to put processes in place to make sure it doesn’t accidentally resurface during follow-up coverage.
• Journalists should educate themselves on firearms, and be precise in their language (here’s one excellent primer). Sloppiness or outright inaccuracy with gun terminology immediately turns off gun owners, and reinforces perceptions of biased coverage.   

https://www.fdlcomms.com/

https://www.linkedin.com/feed/update/urn:li:activity:7051584853510668288?utm_source=share&utm_medium=member_desktop

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In this episode, Jenna discusses how journalism skills can empower high-profile leaders to better convey their messages in good times and bad. She also offers insights on the best way to work with reporters under deadline and how to build relationships that prevent problems from morphing into a crisis. We close out with a conversation about books, infused cocktails, and getting kids to do the dishes.

https://www.linkedin.com/in/jennacooperapr/

https://c3-collective.com/

One Small Step Can Change Your Life: The Kaizen Way

https://passpr.com/

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Learn more about Dan:

www.passpr.com

Learn more about Jason:

www.jasonfalls.com

https://www.linkedin.com/in/jasonfalls/

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Kerry also discusses the connection between sobriety and DEI and why the non-alcoholic movement is something every brand must consider.

Podcast Links:

https://www.braverecoverycoaching.com/chicago-af

https://www.amazon.com/We-Are-Luckiest-Surprising-Magic/dp/160868654X

https://www.linkedin.com/in/kerrytuttle/

Learn more about Dan's work:

http://www.passpr.com/

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Media Relations and Search (2:30)

Cutting the Check (5:30)

Democratized Communication (10:30)

Visit www.passpr.com to learn more about Dan's work and how you can bring his expertise to your business.

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Ken Jacobs has answered these questions for decades. Currently the principal of Jacobs Consulting & Executive Coaching, Ken helps empower PR and communications leaders and executives to become more effective leaders via executive coaching.  

His answer....5-star client service.

This episode offers insights on how to grow business, manage for profitability, improve client service, and enhance team performance. We also talk venn diagrams, Springsteen, and some reading recommendations.

https://www.jacobscomm.com/

https://www.jacobscomm.com/speaking/

https://www.prsa.org/event/2023/01/18/default-calendar/how-to-evolve-your-leadership-style-so-people-will-follow-you-despite-any-uncertainty-wbnr2301

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Dan walks through three key trends of Season 2 and what listeners can expect.

1. Emerging Trends
2. Dealing With PR talent troubles
3. Using storytelling to better drive technology.

Visit www.passpr.com to learn more about Dan or book him to speak at your next conference.

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• Learning quickly
• Embracing math
• Not fearing the moment
• Finding value in uncommon ways.

She shares her experience, joy of Harvard Business Review, and New York restaurant recommendations in this latest episode of The Strategic Communicator With Dan Farkas.

www.bevelpr.com

www.passpr.com

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• Owns his own clothing company.
• Leads innovative e-commerce at massive global brand.
• Had me as a professor

He talks about lessons learned in college, after college, and on the floor of an innovative grocery giant.

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Author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, he discusses his journey from agency owner to author to learning about something that was never on his radar in college. We also discuss funny kids, why robots don't want your job, and how to harness the power of data in any organization.

https://www.marketingaiinstitute.com

https://www.marketingaiinstitute.com/intro-to-ai-for-marketers?hsCtaTracking=3a9d08d8-5658-40aa-a4ac-a04fbc4b7b31%7Cfaa7433a-7381-4015-83f4-7a1d30f40c9b

https://www.amazon.com/Marketing-Artificial-Intelligence-Future-Business/dp/B0B4Y16B5R/ref=sr_1_1?crid=3NV5QZ18QGUP8&keywords=paul+roetzer&qid=1661895830&sprefix=Paul+roet%2Caps%2C159&sr=8-1

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• Global PR leader
• Loser of 150 pounds
• Entrepreneur helping others see the power of wellness.

In this episode, Mark shares his story, explains why strategic communicators struggle to take care of themselves, and offers four simple steps to better balance through wellness.

https://www.chasingthesunpdx.com

https://www.linkedin.com/in/markmohammadpour/

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Aiding in the discussion, terrible decisions from the Arizona Cardinals, Kyler Murray's agent, and Vince McMahon, formerly of WWE. We also have great ideas from https://dougfranzunplugged.com

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• Worked at the Olympics.
• Nominated for a Pulitzer for his photojournalism with the Associated Press.
• Earned Strategist of the Year award.
• Took advanced statistics and didn't die.

He's using all of those skills at https://g8strategies.com and explains the role of creativity in areas that may not seem so creative. We also discuss Ted Williams, failed college journeys, film, and rum,

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• Traveling Smart
• Working Smarter
• Cutting Clutter to Find Real Stories
• Mastering Measurement

She also discusses cocktail clubs, a budding comedian, and finding in D.C.

http://www.bullseyecomm.com

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• His firm, RENEW PR, was virtual before virtual was cool.
• His notion of restoring common sense to communication has been around before feng shui was cliche.
• He knows more Smiths songs that "How Soon is Now."

Ben uses this episode to discuss bringing people together through common sense communication and why it's more possible than you might think.

Learn more about Ben at https://www.renewpr.com.

Learn more about the PRSA Counselors Academy at https://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy

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1. What are we teaching strategic communication students in school?
2. Why can't higher ed and the private sector be in the same sandbox?
3. How can we research on next to no budget?

Dr. Parul Jain is an expert on all of these issues, having earned global recognition for her research and teaching efforts at the E.W. Scripps School of Journalism at Ohio University. She discusses simple ways to get people excited about important issues, the power of Chipotle, why we need to rethink wellness in the future.

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We also talk Tim Tebow, Bad Santa, an amazing book recommendation, and Gatorade.

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www.solopr.com

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Jon Goldberg is a national leader on crisis communication. His advice, develop immunity.

This episode will look at how we can play offense in crisis settings, better convince teams to take the issue seriously, and create advocates to decrease the chances of a crisis sullying your organization’s reputation. 

1:10: What Jon thinks about crisis planning and where there are holes. 

4:10 Developing crisis immunity habits 

7:55 What if we say nothing? 

10:10 Finding ways to reduce stress and increase calm 

14:10 How PR can better be proactive with crisis communication 

1910 5 questions 

Read Jon’s book. 

https://www.reputationarchitects.com/ebook-building-crisis-immunity-5-strategies-to-protect-your-reputation-and-create-a-stronger-more-crisis-resistant-enterprise/

Find Jon online

https://www.reputationarchitects.com

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It's a baffling question, and one we need to answer if we want to grow the profession for everyone.

Tom Martin, founder, Converse Digital has spent decades helping clients find ways to sell socially. In this episode, he will share simple things marketers forget to do for themselves, while also helping listeners understand new/old trends that can help marketers better tell their stories. We'll also talk about perfume, cobblers, bourbon, and the funniest person he knows at the moment.

:20: Let's explain what The Strategic Communication Podcast is all about and why it's different

2:30 Why do marketers stink at marketing themselves?

6:00 How do you avoid being a perfume salesperson at the mall?

11:00 Getting the social selling flywheel moving.

13:30 Making e-mail more human.

16:30 Marketing going back to the future.

19:10 Five things you never knew about Tom Martin

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