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    <title>The Successful Artist</title>
    <description>I want to live in a world where visual artists can support themselves through their art. Join art marketing expert, Alyssa of Alyssa Weyland Consulting, and successful guest artists to learn actionable ways to grow your art business without sacrificing authenticity. We’ll discuss everything you need to know to have a successful art career, including artist’s statements, marketing strategies, social media, Instagram, Tik Tok, Pinterest, newsletter, prints, merchandise, galleries, media, blog, etc.

Subscribe for weekly episodes!</description>
    <copyright>2022 The Successful Artist Podcast</copyright>
    <language>en</language>
    <pubDate>Fri, 18 Nov 2022 20:30:00 +0000</pubDate>
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    <itunes:type>episodic</itunes:type>
    <itunes:summary>I want to live in a world where visual artists can support themselves through their art. Join art marketing expert, Alyssa of Alyssa Weyland Consulting, and successful guest artists to learn actionable ways to grow your art business without sacrificing authenticity. We’ll discuss everything you need to know to have a successful art career, including artist’s statements, marketing strategies, social media, Instagram, Tik Tok, Pinterest, newsletter, prints, merchandise, galleries, media, blog, etc.

Subscribe for weekly episodes!</itunes:summary>
    <itunes:author>Alyssa Weyland</itunes:author>
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    <itunes:keywords>artist advice, art, art business, art marketing, artist, artist career, marketing, painting, sell art, successful artist, visual art</itunes:keywords>
    <itunes:owner>
      <itunes:name>Alyssa Weyland</itunes:name>
      <itunes:email>alyssa.weyland.consulting@gmail.com</itunes:email>
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    <itunes:category text="Business">
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      <title>05: Grow Your Art Career with These 4 Corporate Lessons with Michael James Cisarik</title>
      <description><![CDATA[<p>Learn insights from an artist with a unique perspective and business knowledge! In this episode, guest Michael teaches lessons on making a business plan for your art, pricing your artwork, using technology to target specific groups, and growing through connections in interior design and in-person shows. </p><p>-----------------------------------------</p><p>GUEST: Michael James Cisarik</p><p>Instagram: <a href="https://www.instagram.com/michaeljamescisarik/" target="_blank">Michael James Cisarik</a></p><p>Website: <a href="michaeljamescisarik.com" target="_blank">michaeljamescisarik.com</a></p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
]]></description>
      <pubDate>Fri, 18 Nov 2022 20:30:00 +0000</pubDate>
      <author>alyssa.weyland.consulting@gmail.com (Michael James Cisarik)</author>
      <link>https://the-successful-artist.simplecast.com/episodes/05-grow-your-art-career-with-these-4-corporate-lessons-with-michael-james-cisarik-cfk3HT9D</link>
      <content:encoded><![CDATA[<p>Learn insights from an artist with a unique perspective and business knowledge! In this episode, guest Michael teaches lessons on making a business plan for your art, pricing your artwork, using technology to target specific groups, and growing through connections in interior design and in-person shows. </p><p>-----------------------------------------</p><p>GUEST: Michael James Cisarik</p><p>Instagram: <a href="https://www.instagram.com/michaeljamescisarik/" target="_blank">Michael James Cisarik</a></p><p>Website: <a href="michaeljamescisarik.com" target="_blank">michaeljamescisarik.com</a></p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
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      <itunes:title>05: Grow Your Art Career with These 4 Corporate Lessons with Michael James Cisarik</itunes:title>
      <itunes:author>Michael James Cisarik</itunes:author>
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      <itunes:summary>In this episode, Michael de-mistifies the business side of the art world. His career in corporate finance has helped him learn business perspectives which he now applies to his art career as well. Learn about making a business plan for your art, pricing your artwork, using technology to target specific groups, and growing through connections in interior design and in-person shows. </itunes:summary>
      <itunes:subtitle>In this episode, Michael de-mistifies the business side of the art world. His career in corporate finance has helped him learn business perspectives which he now applies to his art career as well. Learn about making a business plan for your art, pricing your artwork, using technology to target specific groups, and growing through connections in interior design and in-person shows. </itunes:subtitle>
      <itunes:keywords>abstract artist, business plan, professional artist, pricing, artpreneur, art, artist advice, art career, contemporary art, business advice, price art, art business, texas artist, planning</itunes:keywords>
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      <title>04: How to Write Content that Sells Your Art</title>
      <description><![CDATA[<p>What should you talk about when you present your art so that your target audience wants to buy it? Your art helps your target market solve problems they face, and if you understand and talk about how your art helps them, you’ll win over buyers. Join podcast host Alyssa in this quick podcast episode.</p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
]]></description>
      <pubDate>Sat, 6 Aug 2022 11:00:00 +0000</pubDate>
      <author>alyssa.weyland.consulting@gmail.com (Alyssa Weyland)</author>
      <link>https://the-successful-artist.simplecast.com/episodes/04-how-to-write-content-that-sells-your-art-kxbHMmoW</link>
      <content:encoded><![CDATA[<p>What should you talk about when you present your art so that your target audience wants to buy it? Your art helps your target market solve problems they face, and if you understand and talk about how your art helps them, you’ll win over buyers. Join podcast host Alyssa in this quick podcast episode.</p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
]]></content:encoded>
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      <itunes:title>04: How to Write Content that Sells Your Art</itunes:title>
      <itunes:author>Alyssa Weyland</itunes:author>
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      <itunes:summary>What should you talk about when you present your art so that your target audience wants to buy it? Captions, newsletters, and product descriptions all fall under a marketing term called messaging. In this podcast episode, a solo episode with podcast host Alyssa, I discuss a messaging strategy to help you sell more art. We go over the strategy of focusing on solving problems for your target audience, three examples of problems you can solve for them, and why this works to sell more art. </itunes:summary>
      <itunes:subtitle>What should you talk about when you present your art so that your target audience wants to buy it? Captions, newsletters, and product descriptions all fall under a marketing term called messaging. In this podcast episode, a solo episode with podcast host Alyssa, I discuss a messaging strategy to help you sell more art. We go over the strategy of focusing on solving problems for your target audience, three examples of problems you can solve for them, and why this works to sell more art. </itunes:subtitle>
      <itunes:keywords>professional artist, visual artist, painting, sell art, mental health, artpreneur, artist, art, artist advice, art career, art business, artist encouragement</itunes:keywords>
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      <title>03: 3 Vital Mindset Shifts for a Successful Art Career with Jeremy Hoffeld</title>
      <description><![CDATA[<p>How can your mental health affect your art career? Join artist Jeremy Hoffeld in this insightful conversation on healthy mindset shifts to help you grow as a professional artist.</p><p>-----------------------------------------</p><p>GUEST: JEREMY HOFFELD</p><p>Instagram: <a href="https://www.instagram.com/jeremyhoffeld/" target="_blank">@jeremyhoffeld</a></p><p>Website: <a href="http://jeremyhoffeld.com/" target="_blank">jeremyhoffeld.com</a></p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
]]></description>
      <pubDate>Fri, 29 Jul 2022 12:00:00 +0000</pubDate>
      <author>alyssa.weyland.consulting@gmail.com (Jeremy Hoffeld)</author>
      <link>https://the-successful-artist.simplecast.com/episodes/03-3-vital-mindset-shifts-for-a-successful-art-career-with-jeremy-hoffeld-09XKn0NQ</link>
      <content:encoded><![CDATA[<p>How can your mental health affect your art career? Join artist Jeremy Hoffeld in this insightful conversation on healthy mindset shifts to help you grow as a professional artist.</p><p>-----------------------------------------</p><p>GUEST: JEREMY HOFFELD</p><p>Instagram: <a href="https://www.instagram.com/jeremyhoffeld/" target="_blank">@jeremyhoffeld</a></p><p>Website: <a href="http://jeremyhoffeld.com/" target="_blank">jeremyhoffeld.com</a></p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
]]></content:encoded>
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      <itunes:title>03: 3 Vital Mindset Shifts for a Successful Art Career with Jeremy Hoffeld</itunes:title>
      <itunes:author>Jeremy Hoffeld</itunes:author>
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      <itunes:summary>Join abstract artist Jeremy Hoffeld for this conversation about mindset shifts to help get you in a healthy mindset to create art- and a career- you love. We discuss self-worth as an artist, pricing your artwork, consistency in making art, being open and optimistic towards opportunities, and using intuition to guide your decisions. 

Enjoy!</itunes:summary>
      <itunes:subtitle>Join abstract artist Jeremy Hoffeld for this conversation about mindset shifts to help get you in a healthy mindset to create art- and a career- you love. We discuss self-worth as an artist, pricing your artwork, consistency in making art, being open and optimistic towards opportunities, and using intuition to guide your decisions. 

Enjoy!</itunes:subtitle>
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      <title>3 Tik Tok Tips with Artist Ryan Robinson</title>
      <description><![CDATA[<p>How can you use Tik Tok to grow your art career? Join Texas-based artist Ryan Robinson, who shares her tips on growing on Tik Tok. </p><p>-----------------------------------------</p><p>GUEST: RYAN ROBINSON</p><p>Instagram: <a href="https://www.instagram.com/ryanrobinson.art/">ryanrobinson.art</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@ryanrobinson.art">ryanrobinson.art</a></p><p>Website: <a href="https://www.ryanrobinsonart.com/">ryanrobinsonart.com</a></p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
]]></description>
      <pubDate>Fri, 15 Jul 2022 11:00:00 +0000</pubDate>
      <author>alyssa.weyland.consulting@gmail.com (Ryan Robinson)</author>
      <link>https://the-successful-artist.simplecast.com/episodes/3-tik-tok-tips-with-artist-ryan-robinson-D0a9QNO0</link>
      <content:encoded><![CDATA[<p>How can you use Tik Tok to grow your art career? Join Texas-based artist Ryan Robinson, who shares her tips on growing on Tik Tok. </p><p>-----------------------------------------</p><p>GUEST: RYAN ROBINSON</p><p>Instagram: <a href="https://www.instagram.com/ryanrobinson.art/">ryanrobinson.art</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@ryanrobinson.art">ryanrobinson.art</a></p><p>Website: <a href="https://www.ryanrobinsonart.com/">ryanrobinsonart.com</a></p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p>
]]></content:encoded>
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      <itunes:title>3 Tik Tok Tips with Artist Ryan Robinson</itunes:title>
      <itunes:author>Ryan Robinson</itunes:author>
      <itunes:duration>00:19:08</itunes:duration>
      <itunes:summary>Join multi-viral artist Ryan Robinson, who shares 3 tips to growing a following and selling art on social media&apos;s newest platform, Tik Tok! Can you use Tik Tok to help your art career? Yes! 

Here are Ryan&apos;s tips:
1. Record the whole process of a work of art and post 
2. Post your mistakes 
3. Post how-tos 

-Advice on dealing with getting hate online as an artist

Enjoy!
</itunes:summary>
      <itunes:subtitle>Join multi-viral artist Ryan Robinson, who shares 3 tips to growing a following and selling art on social media&apos;s newest platform, Tik Tok! Can you use Tik Tok to help your art career? Yes! 

Here are Ryan&apos;s tips:
1. Record the whole process of a work of art and post 
2. Post your mistakes 
3. Post how-tos 

-Advice on dealing with getting hate online as an artist

Enjoy!
</itunes:subtitle>
      <itunes:keywords>how to use tik tok, tik tok, sell art, artist, art, social media, artist tik tok, tik tok art, sell art online, social media help</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How to Write an Artist’s Statement to Win Lifelong Collectors</title>
      <description><![CDATA[<p>Why do we need an artists statement?</p><p>We need a way to communicate to your ideal collectors what your art is about. We want them to read your artist's statement and think, YES! I LOVE this! THIS is what I've been looking for! This is such an important idea! This will make them become loyal collectors of your art.</p><p>This is a solo episode with host Alyssa Weyland of Alyssa Weyland Consulting!</p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p><p>In this episode, I go over:</p><p>Three steps to writing an artist's statement:</p><p>1. Make a brainstorm of all of the things your art is about and write answers to these questions...</p><p>2. Organize them into a few categories, and make it personal, like these examples...</p><p>3. Flesh out the writing into a few paragraphs</p><p>4. Avoid these common artist's statement mistakes</p><p>-----------------------------------------</p>
]]></description>
      <pubDate>Thu, 7 Jul 2022 14:44:30 +0000</pubDate>
      <author>alyssa.weyland.consulting@gmail.com (Alyssa Weyland)</author>
      <link>https://the-successful-artist.simplecast.com/episodes/how-to-write-an-artists-statement-to-win-lifelong-collectors-xgSURCiy</link>
      <content:encoded><![CDATA[<p>Why do we need an artists statement?</p><p>We need a way to communicate to your ideal collectors what your art is about. We want them to read your artist's statement and think, YES! I LOVE this! THIS is what I've been looking for! This is such an important idea! This will make them become loyal collectors of your art.</p><p>This is a solo episode with host Alyssa Weyland of Alyssa Weyland Consulting!</p><p>-----------------------------------------</p><p>MORE ARTIST BUSINESS HELP HERE:</p><p>Instagram: <a href="https://www.instagram.com/alyssa.weyland.consulting/" target="_blank">alyssa.weyland.consulting</a></p><p>Tik Tok: <a href="https://www.tiktok.com/@alyssa.w.consulting" target="_blank">alyssa.w.consulting</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/" target="_blank">HERE</a></p><p>-----------------------------------------</p><p>In this episode, I go over:</p><p>Three steps to writing an artist's statement:</p><p>1. Make a brainstorm of all of the things your art is about and write answers to these questions...</p><p>2. Organize them into a few categories, and make it personal, like these examples...</p><p>3. Flesh out the writing into a few paragraphs</p><p>4. Avoid these common artist's statement mistakes</p><p>-----------------------------------------</p>
]]></content:encoded>
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      <itunes:title>How to Write an Artist’s Statement to Win Lifelong Collectors</itunes:title>
      <itunes:author>Alyssa Weyland</itunes:author>
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      <itunes:duration>00:17:52</itunes:duration>
      <itunes:summary>How to write an artist&apos;s statement in 3 easy steps to help you sell more art! Artist&apos;s statements can help collectors deeply connect with your artwork. Learn how to find what makes you unique, effectively convey your uniqueness, and avoid common mistakes.</itunes:summary>
      <itunes:subtitle>How to write an artist&apos;s statement in 3 easy steps to help you sell more art! Artist&apos;s statements can help collectors deeply connect with your artwork. Learn how to find what makes you unique, effectively convey your uniqueness, and avoid common mistakes.</itunes:subtitle>
      <itunes:keywords>professional artist, artist business, artist help, artists statement, artpreneur, artist, contemporary artist, artist advice, art business, marketing, artist&apos;s statement</itunes:keywords>
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      <title>00: Welcome! The Successful Artist Trailer</title>
      <description><![CDATA[<p>-For more art marketing help-</p><p>Instagram: alyssa.weyland.consulting</p><p>Tik Tok: alyssa.w.consulting</p><p>Newsletter: <a href="https://alyssaweylandconsulting.wordpress.com/newsletter/">alyssaweylandconsulting.wordpress.com/newsletter/</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/">alyssaweylandconsulting.wordpress.com/269-2/</a></p><p>-Timestamps-</p><p>[00:00] Welcome to The Successful Artist Podcast</p><p>[00:12] Your goal as an artist</p><p>[00:18] Success isn’t all about money</p><p>[00:45] Welcome to ADHD friends, moms, full-time and part time artists</p><p>[00:54] Podcast schedule: solo then guest episode each month</p><p>[01:12] Why I’m qualified- my background in marketing and art history</p><p>[01:30] Where to find notes and more art marketing tips</p>
]]></description>
      <pubDate>Mon, 18 Apr 2022 06:00:00 +0000</pubDate>
      <author>alyssa.weyland.consulting@gmail.com (Alyssa Weyland)</author>
      <link>https://the-successful-artist.simplecast.com/episodes/00-welcome-the-successful-artist-trailer-uXnHIggX</link>
      <content:encoded><![CDATA[<p>-For more art marketing help-</p><p>Instagram: alyssa.weyland.consulting</p><p>Tik Tok: alyssa.w.consulting</p><p>Newsletter: <a href="https://alyssaweylandconsulting.wordpress.com/newsletter/">alyssaweylandconsulting.wordpress.com/newsletter/</a></p><p>Book a 1-hour art marketing consultation with me: <a href="https://alyssaweylandconsulting.wordpress.com/269-2/">alyssaweylandconsulting.wordpress.com/269-2/</a></p><p>-Timestamps-</p><p>[00:00] Welcome to The Successful Artist Podcast</p><p>[00:12] Your goal as an artist</p><p>[00:18] Success isn’t all about money</p><p>[00:45] Welcome to ADHD friends, moms, full-time and part time artists</p><p>[00:54] Podcast schedule: solo then guest episode each month</p><p>[01:12] Why I’m qualified- my background in marketing and art history</p><p>[01:30] Where to find notes and more art marketing tips</p>
]]></content:encoded>
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      <itunes:title>00: Welcome! The Successful Artist Trailer</itunes:title>
      <itunes:author>Alyssa Weyland</itunes:author>
      <itunes:duration>00:01:52</itunes:duration>
      <itunes:summary>Quick welcome and intro to The Successful Artist Podcast! You can expect solo episodes with Alyssa, art marketing expert, the first Monday of every month, and guest artist interviews the third Monday of every month. Subscribe to learn actionable ways to grow your art business without sacrificing authenticity.</itunes:summary>
      <itunes:subtitle>Quick welcome and intro to The Successful Artist Podcast! You can expect solo episodes with Alyssa, art marketing expert, the first Monday of every month, and guest artist interviews the third Monday of every month. Subscribe to learn actionable ways to grow your art business without sacrificing authenticity.</itunes:subtitle>
      <itunes:keywords>success, art marketing, visual artist, sell art, artist help, artpreneur, artist, art business help, art, artist advice, digital marketing, art coach, painter, art business, sell art online, marketing, art world</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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