Creative Business Marketing with Menekşe Stewart

Episode 054: All Things AI - Who Owns the Copyright?

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 16 Nov 2023 00:00:00 +0000

Topics covered in this episode include…

- Explanation of AI: Described as predictive text on steroids, trained with massive amounts of data.

- AI's training: Discussion on AI tools being trained on existing public content on the internet.

- Issue of bias in AI: Brief mention of how word probability can lead to biassed results in AI-generated content.

- Intellectual property and AI: Conversation on who owns copyright when content is created using AI.

- OpenAI's stance on copyright: Information on OpenAI's policy that users retain copyright for outputs generated using their models.

- Importance of AI/plagiarism checker: Recommendation to use an AI/plagiarism checker before publishing AI-generated content online.

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Episode 055: All Things AI - Different Ways to Use AI in Your Business

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 16 Nov 2023 00:00:00 +0000

Topics covered in this episode include…

- AI in analytics analysis: Using AI for data interpretation, trend spotting and predictions.

- AI for business administration: Future productivity tools leveraging AI for tasks like calendar and inbox management.

- Utilising AI for meetings and file management: Integration of AI tools like Otter.ai for minute taking, action point extraction, and efficient digital file organisation.

- AI in customer support: AI-based customer service tools for sentiment analysis, support requests, documentation, and communication trend insights.

- Content creation with AI: AI application in repurposing content, drafting emails, creating captions, and blog post outlining.

- AI in product development: AI assistance in concept creation, product design, development, code writing and technical troubleshooting.

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🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

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Episode 053: All Things AI - Key Players in the AI Space

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 15 Nov 2023 00:00:00 +0000

Topics covered in this episode include…

- AI goldrush and overfunding in Silicon Valley

- OpenAI's ChatGPT: Free and $20/month versions, user data usage

- Microsoft's $11 billion investment in OpenAI: Threat to Google's market dominance

- Anthropic: OpenAI competitor, creator of "generative" language model, Claude

- Google and Meta's AI forays: Google's Bard and Meta's open-source Llama2

- Europe's lag in large language model development: Cautious data privacy approach, LEAM.ai's open-source initiative.

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🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

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Episode 052: All Things AI - Your AI Glossary

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 14 Nov 2023 00:00:00 +0000

Topics covered in this episode include…

- Understanding Artificial Intelligence: AI's capability to display human-like intelligence.

- Breaking down AI Algorithms: Step-by-step rules that guide computers.

- Natural Language Processing: How machines understand and generate human language.

- The concept of Machine Learning: Computers learning from data without specific programming.

- Introduction to Neural Networks: Simulating human learning in computing systems.

- Decoding Data Mining: Discovering patterns and relationships in large datasets.

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📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

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Episode 051: All Things AI - What IS AI?

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 13 Nov 2023 00:00:00 +0000

We’re exploring where AI came from, how it was built, and what it is in this series of short and snappy episodes that give you a jargon-free rundown of everything you need to know about AI as a business owner.

Topics covered in this episode include…

- Explanation of AI: Understanding artificial intelligence as a part of computer science that mimics human cognitive intelligence.

- AI in Everyday Technologies: Discussion on how AI informs the development of technologies like Siri, Alexa, Facebook, Instagram, TikTok, and Google.

- Generative AI Platforms: Overview of complex AI platforms like OpenAI’s ChatGPT and Google’s Bard and the use of "artificial neural networks".

- Role of Various Disciplines: Exploration of the roles of "deep learning", "machine learning", and "Natural Language Processing" in AI development.

- Importance of Training Data: Emphasis on the need for a significant amount of training data for AI's predictive analysis.

- AI and Predictability: Reflection on AI's inability to develop consciousness and its reliance on predictive analytics.

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📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

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Episode 050: All Things AI - That Will Be $29 Billion, Please

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 10 Nov 2023 00:00:00 +0000

OpenAI is worth around $29 billion at the start of this year. Microsoft invested $11 billion into it. It’s now worth $80-90 billion.

Meta is worth $791 billion.

Amazon is worth $1.38 trillion.

Google is worth $1.58 trillion.

Microsoft is worth $2.57 trillion.

Apple is worth $3.00 trillion.

All of these companies have one thing in common: They used our data to build their businesses.

Topics covered in this episode include…

- Influence and control of tech giants: Discussing their agendas, their impact on our lives and minds.

- Importance of digital literacy: Highlighting the need for critical thinking in the digital age.

- Data Privacy: Discussing misuse of data, privacy policies and the need for regulation.

- OpenAI controversy: Addressing concerns about data mining from the internet.

- Tech billionaires' relationship with data: Analysing their disregard for solving genuine human problems.

- Importance of data protection: Discussing the power of data, the need for protection and its impact on personal autonomy.

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📱 Instagram: https://instagram.com/menekse.stewart

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Episode 049: All Things AI - Big Data Broke the AI Winter

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 9 Nov 2023 00:00:00 +0000

Topics covered in this episode include…

- Importance of vast data availability in internet for AI development, ending its "winter" phase

- Impact of internet revolution on data sharing, providing access to large data sets for AI research

- Internet's role in boosting collaborative work and technology development, accelerating idea exchange and research

- Utilisation of collective processing power of multiple computers via the internet for complex model training, especially with cloud computing

- Legal and privacy concerns arising from exploitation of personal data by tech giants, underscoring the permanence of internet data.

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📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

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Episode 048: All Things AI - Where Did AI Come From?

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 8 Nov 2023 00:00:00 +0000

AI is the reasoning or logic behind things - it’s a way of automating tasks that would normally require cognitive intelligence.

AI innovation and development started in the 1950s, and progressed steadily until it stalled because of a lack of data. You can’t create vast neural networks and large language models without training data.

This is where the internet and Big Data have accelerated the technological developments of the past 5 years - because the learning capacity of AI models exploded.

Topics covered in this episode include…

- Definition and perception of AI

- Historical context and origins of AI

- AI's impact on various sectors (e.g., internet, finance, logistics)

- Evolution of automation in industries and homes

- The role of AI in automation and cognitive tasks

- The influence of Big Data and the internet on AI development

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Episode 047: All Things AI - Productivity and Labour as Value

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 7 Nov 2023 00:00:00 +0000

When we use AI in a way that frees us from repetitive, monotonous tasks so we can spend more time pursuing creative things or subjective things that take more time, we end up with more space, energy, and profit to be able to work on the things we love with incredibly skilled humans - without the hamster wheel hustle.

AI gives us the opportunity to do the things that are creative, unpredictable, human, messy, relational, and fun by cutting down the amount of time it takes to do the stuff that is outside our joy zone.

Because logic doesn’t change the world.

Topics covered in this episode include…

- Fear and uncertainty of AI replacing human jobs

- Potential misuse of AI for personal gain

- AI's redefinition of labour as cognitive processing

- Limitations of AI's ability to mimic human emotions and impulses

- Benefits of AI in freeing up time for creativity and joy

- The potential for AI to revolutionise how we work and live.

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Episode 046: An Introduction to All Things AI

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 6 Nov 2023 00:00:00 +0000

AI is not a fad. It’s not a passing trend. It’s not (just) the latest hot topic.

We can't just ignore it and expect it to go away. It has already been intrinsic to the growth of all the major players in the online space for the past 10+ years - and has even controlled 25% of the world’s money for the last 35 years.

So in this mini-series, I’m gonna give you a rundown of the key things you need to know about AI - and whether it will replace humans. (It won’t, but I’ll get to that.)

Topics discussed include…

- AI's role in search engine algorithms

- Existential questions raised by AI

- AI's impact on societal values

- Importance of empathy, compassion in business

- Preserving human value in productivity-focused industries

- Launch and impact of ChatGPT

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Episode 045: Overcoming the Fear of Rejection in Marketing

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Nov 2023 00:00:00 +0000

When you focus on a niche, nuanced group of ideal customers - when your marketing speaks specifically to the people you know will be interested in, need, or want what you have to offer, there’s a consequence to it…

… Rejection.

Your job is to cultivate a sense of belonging for your customers and your ideal customers.

Anyone can be an influencer. Not everyone can move past their own ego, and the negativity of many corners of the internet, and focus on creating the space their ideal customers need.

But you can.

Topics covered in this episode include…

- The emotional impact of rejection and the importance of processing those emotions.

- The necessity to prioritise the needs of your ideal customers over your own comfort in marketing.

- The interpretation of rejection in business marketing as a sign that your marketing strategy is effective.

- The distinction between personal rejection and rejection of your business's vision, goal, and message.

- The role of a business owner in cultivating a sense of belonging for their customers.

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Episode 044: From Content to Context - Learning or Doing? The Future of Buying Courses

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 2 Nov 2023 00:00:00 +0000

How many times have you bought a course because you felt like you were lacking something?

How many times has your decision to purchase been informed by an insecurity you have that a webinar or sales page sprinkled a bit of salt on and waited for you to hand over your credit card?

How many times have you thought, “Well, if I knew how to do that then maybe my business would be successful.”?

Topics covered in this episode include…

- The influence of insecurities in decision-making on buying courses

- The role of artificial intelligence in providing 80% accurate answers to contextual questions

- The shift from learning everything from scratch to utilising AI in business operations

- The change in perspective towards taking courses from a place of interest and alignment rather than fear

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📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

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Episode 043: From Content to Context - Selling Online Courses in the Context-Driven Internet

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 1 Nov 2023 00:00:00 +0000

Just to be clear: No, I am not telling you that your business is over if you sell content.

But I am telling you that you can no longer sell generic content that lacks nuance for a high price tag.

I’m telling you that you can no longer put a premium price tag on courses that are filled with easily available information as a long-term strategy.

Topics covered in this episode include…

- Future of online courses

- The changing nature of selling courses

- The evolution of customer expectations

- How to create a valuable course in a context-driven online world

- Strategies for updating and reviewing courses

- The importance of providing real-world opportunities and 1-1 support

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Episode 042: From Content to Context - Understanding Your Customers

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 31 Oct 2023 00:00:00 +0000

So how do we find the context our customers are facing, and adapt our marketing accordingly? How do we build meaningful connections with our ideal customers?

Well, we still need to create content - but as the means to a clear end rather than an end in itself.

When we understand who our customers are, when we listen to the things they’re trying to do, the things they’re interested in, the things that are relevant to them and their lives, goals, and circumstances, we are able to make our marketing much more effective.

After all, nobody likes a one-sided conversation - I call it Meredith Marketing, because the energy is very much “Pick me. Choose me. Love me.”

Topics covered in this episode include…

- The shift from content to context in marketing

- The importance of understanding our customers' needs and desires

- How to make our marketing more effective and impactful

- The future of online courses in the context era of the internet

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👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

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📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

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Episode 041: From Content to Context - How the Internet Is Changing

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 30 Oct 2023 00:00:00 +0000

Create more content. Learn how to do this! Create content about it! Write 3 blog posts a week. Email everyone all the time! Start a podcast! Sell a course! Create more content.

But the internet has been changing for a while now, and the content era is ending.

It may not have ended, but it’s in its final years.

Because guess what: It turns out, 16 million Google results for a simple search is overwhelming.

Topics covered in this episode include…

- The shift from content era to context era on the internet

- The overwhelming nature of the content era

- The rise of ChatGPT and its influence on the context era

- The benefits of the context era for small business owners

- The importance of context in marketing and attracting an engaged audience

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👀 Join the Black Friday VIP Waitlist: https://heymenekse.com/black-friday-waitlist

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🪄 Find out more about Marketing Magic: https://heymenekse.com/marketing-magic-app

📱 LinkedIn: https://www.linkedin.com/in/meneksestewart/

📱 Instagram: https://instagram.com/menekse.stewart

📱 Facebook: https://facebook.com/menekse.stewart

Meanwhile, hit subscribe, and see you tomorrow!

Episode 040: This is for you if you’re sick of social media.

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Dec 2021 15:20:36 +0000

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

Episode 039: This is for you if you feel behind.

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Dec 2021 15:19:06 +0000

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

Episode 038: This is for you if you’re frustrated.

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Dec 2021 15:17:36 +0000

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

Episode 037: This is for you if you’re scared.

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Dec 2021 15:15:54 +0000

You are not alone.

Find out more about Cognitive Reframing here: https://www.verywellmind.com/reframing-defined-2610419

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

Episode 036: This is for you if you need hope.

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Dec 2021 15:14:01 +0000

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

Episode 035: This is for you if you’re tired.

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Dec 2021 15:12:34 +0000

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that share some reflections on emotions in businesses and the challenges we face as business owners in 2021.

Find me on Instagram - https://instagram.com/menekse.stewart

Find out more about me via my website - https://marketingwithmenekse.com

Episode 034: A personal catch-up on my 2021

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 3 Dec 2021 15:08:40 +0000

Welcome back to the Creative Business Marketing podcast, it’s been a while. I’m Menekse Stewart, and I thought I’d give you a little catch-up since my last episode of the podcast aired in the first half of 2021.

This year has been incredibly difficult for so many people, and after a few conversations with people in my Instagram DMs, I wanted to get back into the podcast swing of things by giving you a series of pep talks to encourage you if you’re struggling.

These are just reflections and musings from my own experience - I’m not a therapist or a counsellor, but I know what the bottom of the pit feels like, I know the weight of responsibility and the emotions that come with that. I know what it’s like to pour your passion and gifts into something. I know what it’s like to feel completely overwhelmed about how to move forward. I know what it feels like to be uncertain about the future.

So these episodes are reflections on feelings and humanity in business. They’re a little bit longer than my normal episodes, but my hope in making them was to create some space for your feelings to feel validated and to maybe provide some encouragement for and language around the emotions that so many people are feeling right now as they navigate the business space.

You are not alone. And if you feel at the end of your rope, if you feel darkness crowding in, please reach out to someone. You can find resources via MIND here: https://www.mind.org.uk/information-support/guides-to-support-and-services/crisis-services/helplines-listening-services/

If you find the series helpful or encouraging, I would be super grateful if you could leave a review and share it with your fellow business friends. And give me a shout on Instagram @menekse.stewart - I’d love to hear from you.

Instagram - https://instagram.com/menekse.stewart

Website - https://marketingwithmenekse.com

Episode 033: Vanity Metrics

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 19 Mar 2021 08:00:00 +0000

Vanity metrics are things you can measure in your business and marketing that don’t impact your business’s success. They are easily changed and manipulated, so can’t be used as reliable measures of success.

In this episode, we explore them in more detail!

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Want to get to grips with all things metrics? Join me inside The SEO Bundle. Find out more about it on my website, marketingwithmenekse.com, or shoot me a DM on Instagram @menekse.stewart if you’ve got any questions.

Meanwhile, hit subscribe, and see you tomorrow!

Episode 032: What Metrics You Should Check Every Month

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 18 Mar 2021 08:00:00 +0000

In this episode we look at the key marketing metrics you need to keep an eye on each month, including things like your bounce rate, average session duration, and traffic source.

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Want to get to grips with Google Tools? Join me inside The SEO Bundle. Find out more about it on my website, marketingwithmenekse.com, or shoot me a DM on Instagram @menekse.stewart if you’ve got any questions.

Meanwhile, hit subscribe, and see you tomorrow!

Episode 031: What the Heck is Google Search Console?

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 17 Mar 2021 08:00:00 +0000

Google Analytics is about your website & content. Google Search Console is about your domain & page performance.

They are both needed for you to optimise your website.

Google Search Console gives you access to a host of fascinating information, and in this episode, we explore it in more detail!

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Meanwhile, hit subscribe, and see you tomorrow!

Episode 030: Google Analytics Isn't Scary: Here's Why

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 16 Mar 2021 08:00:00 +0000

Most people who run businesses online have “Set up Google Analytics” on their to do list. Jury’s out on whether it will get completed, but even if it does - as soon as you log in, it can feel slightly bewildering and before you know it, it’s been over a year since you last logged in.

But how do you actually use it in your business, and what decisions can it help you make?

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Meanwhile, hit subscribe, and see you tomorrow!

Episode 029: Google Tools & Why You Need Them

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 15 Mar 2021 08:00:00 +0000

Most of the business owners I work with have installed (or at least heard of!) Google Analytics - but feeling confident with finding your way around it and knowing how to interpret the data is a whole other kettle of fish.

But not very many people have heard of or installed Google Search Console!

There are other tools in Google’s suite, but these are the basic ones you definitely need for your online business - and we’re going to be talking more about them this week.

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Meanwhile, hit subscribe, and see you tomorrow!

Episode 028: The Customer Journey

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 12 Mar 2021 08:00:00 +0000

When we’re doing keyword research, we want to understand what each stage of the customer journey looks like for our business.

When we are creating content, be it for search engine visibility, or when talking to our audiences across email and social, we want to make sure we are addressing each stage of the customer journey.

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Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more.

Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!

Episode 027: How to Use Keyword Research in Your Business

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 11 Mar 2021 08:00:00 +0000

Keywords basically drive search engines, so if a platform is built on a search algorithm - for example, Pinterest and YouTube, you can use keywords to increase your visibility on it.

How are you currently using keywords in your business? Is it a missed opportunity?

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Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more.

Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!

Episode 025: The Types of Keywords You Need to Know About

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 9 Mar 2021 08:00:00 +0000

It’s important to focus on ranking for your branded keywords first, because that’s part of managing your overall brand, and is part of reputation management.

Then, we research unbranded keywords, which will typically be used across our website’s pages and in our content (including blog posts).

Once we’ve got all the data for our keywords, we assign one to each of our web pages and get optimising!

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Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more.

Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!

Episode 024: Keyword Research Tools & Sewing Machines

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 8 Mar 2021 08:00:00 +0000

It’s the same with keyword research: even if you have the tools, you need to learn the skill behind it.

Keyword research is an information gathering process, but unless you have a filter for that information - you’re just going to be overwhelmed and confused.

That said: Keywords Everywhere is my on-the-go tool of choice.

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Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more.

Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!

Episode 023: What Is Off Page SEO?

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 5 Mar 2021 08:00:00 +0000

It helps us optimise for ranking factors that aren’t directly related to your website’s domain.

One of the main outcomes we are trying to achieve is having other websites link to us, which is basically like vouching for us and telling Google they trust us.

Off Page SEO is really about building your brand intentionally online, and can be integrated with other parts of your overall marketing strategy.

Check out Lucy Werner and PR Dispatch for great small biz support in all things digital PR.

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If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO School - my free 3-part video series that will introduce you to all things SEO.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 022: What is On Page SEO?

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 4 Mar 2021 08:00:00 +0000

On page SEO is to do with the content & HTML of a website’s page and content: things like our titles, headings, meta descriptions, image alt texts, and the written content of a page.

It's a process that involves keywords, but it's not ONLY about keywords!

On page SEO is also to do with the structure of a website - including the hierarchy of content and how your website’s pages link to each other.

Check out Katie Ramsingh and Martha Moger for copywriting services informed by a good understanding of keywords and SEO.

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If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO School - my free 3-part video series that will introduce you to all things SEO.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 021: What Is Technical SEO?

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 3 Mar 2021 08:00:00 +0000

When we do technical SEO, we are making sure that our website’s can be accessed by search engine bots - which will often fix issues our website users may be experiencing when they visit our sites, too!

Ultimately, when search engines give us guidelines for how our websites should perform, they are giving us best practice so that the experience of users who visit our site is as excellent as it can be.

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If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO School - my free 3-part video series that will introduce you to all things SEO.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 026: Why Keyword Research Is the Best Marketing Skill

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 3 Mar 2021 08:00:00 +0000

When you know how to do keyword research, you start things with your customer in mind - which means you design a business based on your customers rather than based on what you have to offer to your customers.

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Want to get Kanye confident with your keywords? The keyword research course is included in my signature programme, The SEO Bundle. Head to marketingwithmenekse.com to find out more.

Meanwhile, hit subscribe, and I’ll see you in our next weekday episode!

Episode 020: What Is Keyword Research?

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 2 Mar 2021 08:00:00 +0000

When we think “keyword research = SEO” we are minimising both keyword research and SEO.

Keyword research is also a discipline that can benefit your business much more widely than SEO - it can help you with brand management, market research, product and service development, content creation, and trend forecasting.

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If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO School - my free 3-part video series that will introduce you to all things SEO.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 019: What Is SEO & Why Should You Care?

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 1 Mar 2021 08:00:00 +0000

Search engine optimisation is the process of optimising our websites to increase our visibility in search engines, and is part of “search engine marketing” which also includes paid advertising, like Google PPC.

The amazing thing about SEO is that customers come to you, for free. It sounds too good to be true, but it’s not.

The next few episodes are going to start turning you into an SEO nerd like me. Listen at your own peril!

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 018: Marketing Strategy: Keeping Your Customers

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 26 Feb 2021 08:00:00 +0000

You can calculate your customer’s lifetime value for a period of time with the following process:

Firstly, divide your total revenue by the number of orders to get your average order value.

Then, you divide the total number of orders by unique customers to get the average orders per customer.

Finally, you multiply your average orders per customer by your average order value.

If someone places an order with you today, would they make another purchase? Do you have marketing in place that will bring them back for more?

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 017: Marketing Strategy: Traditional vs Digital Channels

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 25 Feb 2021 08:00:00 +0000

People build entire careers within ONE marketing channel.

Just because the barrier to entry on a channel is low doesn’t mean it’s easy! So as you’re marketing your business online, be nice to yourself about it.

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 016: Marketing Strategy: Short Term vs Long Term

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 24 Feb 2021 06:00:00 +0000

There are two types of marketing we need to do:

Short term: This brings cash into our businesses and helps us stay connected with our audience on a day-to-day basis.
Long term: This ensures our businesses can grow beyond our personal capacity to respond to Instagram DMs!

Today’s question is this:

What are the marketing activities you focus on in your business? And are they more short term or long term?

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 015: Marketing Strategy: The Marketing Mix

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 23 Feb 2021 08:00:00 +0000

here are some questions for you to think about today (they’re also in the show notes!):

What wants or needs are your products and services solving for people? Have those wants or needs been expressed by people?
What’s your price point in the market? Are you currently on the cheaper end, in the middle, or more on the luxury side?
How do people buy from you? What are the ways people can access your products and services?
How are you communicating with your audience? How are you measuring and encouraging engagement?

Stuck on any of these? Or had any lightbulb moments? Let me know on Instagram!

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 014: What is Marketing Strategy?

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 22 Feb 2021 09:00:00 +0000

In the next few episodes, ww will be looking at all things strategy - but for today, I’ve got two questions for you:

What is your big goal for your brand?
How are you going to get there?

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 013: Marketing Is Not Optional

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 19 Feb 2021 00:00:00 +0000

The reason we often ignore marketing is because it requires us to step out of our comfort zone - maybe we don’t like talking about our products or services because it feels like we’re selling or being sleazy. It’s uncomfortable. Maybe we feel overwhelmed by the technology for things like email marketing, and SEO seems really complicated.

But we can find a way that works for us - and we need to tackle these things if we want to grow.

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 012: Your Daily Marketing To Do List

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 18 Feb 2021 00:00:00 +0000

In yesterday’s episode, we looked at the importance of prioritizing the things that will grow your business as you start your working day.

Today, you've got some practical examples of things you can do!

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 011: The Secret to Growing Your Business in 2021

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 17 Feb 2021 00:00:00 +0000

What's a foolproof method of growing your business this year?

In this short episode, I give you maybe my best marketing and business growth tip - and it doesn't cost anything to implement.

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 010: Do You Own Your Marketing Channels?

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 16 Feb 2021 00:00:00 +0000

If we're building all our marketing & business traffic on platforms we don't own, we have a problem!

In this episode we look at how to assess your business for risk when it comes to your marketing channels.

Plus, I share a mini marketing horror story that happened to me recently, which really demonstrates my point!

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 009: Pricing Your Business for Growth

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 12 Feb 2021 00:00:00 +0000

Marketing is the way we grow our businesses, and it costs time, skill, and money.

In order to really grow your business, you will need to spend money on marketing. Maybe it’s educating yourself to do it, maybe it’s advertising spend, maybe it’s outsourcing elements to somebody else.

Today, I want you to think about some of the financial implications attached to growing your business.

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 008: What Revenue Streams Are You Growing in 2021?

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 11 Feb 2021 00:00:00 +0000

There are a few ways to grow your business - by expanding in your current markets, entering new markets, and by releasing new products, check out the Ansoff Matrix for more on growth strategy.

Different revenue streams have different levels of profitability and require different resources: this is really important for us to understand as we consume and create marketing content online, especially in the business space.

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 007: Planning Your 2021 Marketing Strategy

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 10 Feb 2021 00:00:00 +0000

As you’re thinking about what you want your business to achieve this year, think about how you’re going to get there:

If you’re thinking about increasing your sales, are you increasing the amount of resources you commit to marketing?
If you’re thinking about marketing, do you know which channels are the most effective for your business?

Whenever you’re listening to this, take some time out to review and plan your marketing for the next 6-12 months - it’s a great way to help you lift your mind out of the daily grind!

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 006: What's Possible in Your Business in 2021?

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 9 Feb 2021 02:26:00 +0000

If you haven’t written down your goals for the year yet, here are some questions you can use to document them now, on the first working day of the year:

What are your goals? What do you specifically want to achieve this year?
What actions need to be taken to reach those goals?
What is working in your business that will help you reach these goals?
What is not working in your business that may hinder or slow down your progress towards these goals?
Now, create a plan.

In the next episodes, we're going to be looking at how we achieve these goals with our marketing!

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 005: Lean in to Your Strengths

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 8 Feb 2021 02:26:00 +0000

Find the CliftonStrengths Assessment here: https://www.gallup.com/cliftonstrengths/en/253868/popular-cliftonstrengths-assessment-products.aspx

If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 004: Doing What You Enjoy Is a Marketing Tactic

menekse@marketingwithmenekse.com (Menekse Stewart) — Fri, 5 Feb 2021 02:26:00 +0000

So much of our online time is spent feeling like we “should” be doing something, or experiencing FOMO, when the reality is this: The best marketing you can do in your business is the marketing you enjoy.

Episode 003: Creativity in Marketing: Are You Doing What Everyone Else Is Doing?

menekse@marketingwithmenekse.com (Menekse Stewart) — Thu, 4 Feb 2021 02:26:00 +0000

When it comes to running a business, and it feels like there’s a “proper” way to do things that we don’t know about: and we get stuck in a rut, because what we know about and enjoy is the creative process.

But the fundamental elements for being creative can be applied to things like our marketing as well, it's just that we get so stuck by parts one and two that we rarely get to part three where the magic happens.

Today, I want you to think about this: What would you do if there was no rule book? What social media content would you create? What emails would you send? How would you engage with and delight your followers, fans, and customers?

Episode 002: Taking Imperfect Action: Done Is Better than Perfect

menekse@marketingwithmenekse.com (Menekse Stewart) — Wed, 3 Feb 2021 02:26:00 +0000

Does perfectionism hold you back? What ideas or projects are stuck at the “Be Perfect Before Launching” item on your to do list?

It might be messy to take action, but mess is part of the creative process - it often takes a lot of chaos to create something beautiful, and a big old pile of ashes to cultivate roses or phoenixes.

What ideas or projects are stuck at the “Be Perfect Before Launching” item on your to do list? And how can you take imperfect action to get them into the world? Maybe it’s marketing, like social media, emails, or writing a blog post.

Maybe it’s a new product or service. Maybe it’s your business idea! But whatever it is - embrace imperfection, enjoy the mess, and know that the process will bring beauty.

Episode 001: What's at the Root of Your Overthinking?

menekse@marketingwithmenekse.com (Menekse Stewart) — Tue, 2 Feb 2021 02:26:00 +0000

Emotions are amazing, they are often what help us with our most creative and problem-solving ideas, but they can also hold us back and stop us from seeing the truth.

Are you currently overthinking an element of your marketing? Or your business more generally? Spend some time reflecting on it, and whether it’s based on emotions or facts.

Understanding the root of our overthinking can break down a lot of the barriers stopping us from moving forward with our ideas.

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Episode 000: Welcome to the Creative Business Marketing Podcast!

menekse@marketingwithmenekse.com (Menekse Stewart) — Mon, 1 Feb 2021 02:25:00 +0000

This is a podcast for creative business owners who want to grow their businesses online. Whether you sell products or services, each weekday, I’ll be sharing a short episode that covers an aspect of digital marketing for creatives. It’s a marketing pep talk, if you will.

Whether it’s SEO, marketing funnels, advertising, email marketing, or mindset around marketing, each episode is designed to encourage and inspire you with actionable tips: sans marketing jargon.

I want you to feel excited, confident, and full of joy when you think about marketing your business and sharing your creative gifts with the world: so hit that subscribe button, and let’s do this - together.

Head over to the next episode and enjoy getting stuck into the Creative Business Marketing podcast.

If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Creative Business Marketing with Menekşe Stewart

Episode 054: All Things AI - Who Owns the Copyright?

Episode 055: All Things AI - Different Ways to Use AI in Your Business

Episode 053: All Things AI - Key Players in the AI Space

Episode 052: All Things AI - Your AI Glossary

Episode 051: All Things AI - What *IS* AI?

Episode 050: All Things AI - That Will Be $29 Billion, Please

Episode 049: All Things AI - Big Data Broke the AI Winter

Episode 048: All Things AI - Where Did AI Come From?

Episode 047: All Things AI - Productivity and Labour as Value

Episode 046: An Introduction to All Things AI

Episode 045: Overcoming the Fear of Rejection in Marketing

Episode 044: From Content to Context - Learning or Doing? The Future of Buying Courses

Episode 043: From Content to Context - Selling Online Courses in the Context-Driven Internet

Episode 042: From Content to Context - Understanding Your Customers

Episode 041: From Content to Context - How the Internet Is Changing

Episode 040: This is for you if you’re sick of social media.

Episode 039: This is for you if you feel behind.

Episode 038: This is for you if you’re frustrated.

Episode 037: This is for you if you’re scared.

Episode 036: This is for you if you need hope.

Episode 035: This is for you if you’re tired.

Episode 034: A personal catch-up on my 2021

Episode 033: Vanity Metrics

Episode 032: What Metrics You Should Check Every Month

Episode 031: What the Heck is Google Search Console?

Episode 030: Google Analytics Isn't Scary: Here's Why

Episode 029: Google Tools & Why You Need Them

Episode 028: The Customer Journey

Episode 027: How to Use Keyword Research in Your Business

Episode 025: The Types of Keywords You Need to Know About

Episode 024: Keyword Research Tools & Sewing Machines

Episode 023: What Is Off Page SEO?

Episode 022: What is On Page SEO?

Episode 021: What Is Technical SEO?

Episode 026: Why Keyword Research Is the Best Marketing Skill

Episode 020: What Is Keyword Research?

Episode 019: What Is SEO & Why Should You Care?

Episode 018: Marketing Strategy: Keeping Your Customers

Episode 017: Marketing Strategy: Traditional vs Digital Channels

Episode 016: Marketing Strategy: Short Term vs Long Term

Episode 015: Marketing Strategy: The Marketing Mix

Episode 014: What is Marketing Strategy?

Episode 013: Marketing Is Not Optional

Episode 012: Your Daily Marketing To Do List

Episode 011: The Secret to Growing Your Business in 2021

Episode 010: Do You Own Your Marketing Channels?

Episode 009: Pricing Your Business for Growth

Episode 008: What Revenue Streams Are You Growing in 2021?

Episode 007: Planning Your 2021 Marketing Strategy

Episode 006: What's Possible in Your Business in 2021?

Episode 005: Lean in to Your Strengths

Episode 004: Doing What You Enjoy Is a Marketing Tactic

Episode 003: Creativity in Marketing: Are You Doing What Everyone Else Is Doing?

Episode 002: Taking Imperfect Action: Done Is Better than Perfect

Episode 001: What's at the Root of Your Overthinking?

Episode 000: Welcome to the Creative Business Marketing Podcast!

Episode 051: All Things AI - What IS AI?