https://simplecast.com PWR House Podcast Interviewing leaders across media and entertainment addressing the biggest topics in the attention economy. 2024 PWR House Group en Thu, 23 Jan 2025 21:17:16 +0000 Thu, 23 Jan 2025 21:17:27 +0000 https://pwr-house-podcast.simplecast.com PWR House Podcast https://image.simplecastcdn.com/images/29f84af2-79ef-4ceb-a02b-aa59efcb6271/b23608f8-4a90-419c-b255-a299f17a3637/3000x3000/pwr-house-logo-image-2.jpg?aid=rss_feed https://pwr-house-podcast.simplecast.com episodic Interviewing leaders across media and entertainment addressing the biggest topics in the attention economy. Anthony McGuire true https://feeds.simplecast.com/YBnqwuWT media, advertising, marketing, attention economy, creator economy, creators, culture, entertainment, fashion, film, influencers, music, sports, technology PWR House anthony@pwrhouse.co.uk 9541aff9-b7b5-4d81-bce5-168dd61364ec Tony Barr - Marketing Lessons from Unilever, Pepsi, Wendy's, and Meta Time Stamps:

0:00 - Intro to Tony Barr - working at Unilever, Pepsi, Meta, Wendy's and more!

2:37 - The Evolution of Marketing

6:01 - The Expansion of American QSR in Europe

13:12 - Connections between brands and culture

16:43 - A Framework for Mid-Sized Brands

21:35 - The Emergence of creator-led brands

28:07 - The Future of Marketing & AI

31:34 - Conclusion and Final Thoughts

]]> Thu, 23 Jan 2025 21:17:16 +0000 anthony@pwrhouse.co.uk (PWR House) https://pwr-house-podcast.simplecast.com/episodes/tony-barr-marketing-lessons-from-unilever-pepsi-wendys-and-meta-c8afcQxV Time Stamps:

0:00 - Intro to Tony Barr - working at Unilever, Pepsi, Meta, Wendy's and more!

2:37 - The Evolution of Marketing

6:01 - The Expansion of American QSR in Europe

13:12 - Connections between brands and culture

16:43 - A Framework for Mid-Sized Brands

21:35 - The Emergence of creator-led brands

28:07 - The Future of Marketing & AI

31:34 - Conclusion and Final Thoughts

]]> Tony Barr - Marketing Lessons from Unilever, Pepsi, Wendy's, and Meta PWR House 00:33:17 Tony Barr has had decades of marketing experience working in senior executive roles at places like Unilever, Pepsi, Wendy's and Meta. We discussed his journey and insights on modern marketing - data, creativity, AI, understanding customer motivations, and much more. We also talked about the rise of creator-led brands and the role of cultural relevance in successfully creating & selling products. Tony Barr has had decades of marketing experience working in senior executive roles at places like Unilever, Pepsi, Wendy's and Meta. We discussed his journey and insights on modern marketing - data, creativity, AI, understanding customer motivations, and much more. We also talked about the rise of creator-led brands and the role of cultural relevance in successfully creating & selling products. true full 7 68a48d40-1900-49a5-bb2b-ab5fd7bad487 Hamza El Bouhmadi - TikTok, Amazon, and The Inevitable Rise of Social Commerce Time Stamps:

0:00 - Hamza's Career Journey and Early Interests

2:11 - Amazon vs. TikTok: Different Roles in the Customer Journey

5:09 - TikTok As A Social Commerce Platform

7:14 - Brand Receptivity to Amazon and TikTok

10:51 - Youth Culture and Media Formats

22:19 - Cross-Platform Marketing and Creator Strategy

27:07 - The Potential of Live Commerce

31:06 - Creator-Led Brands and Live Shopping

39:46 - AI in Content Creation and Social Commerce

42:18 - Future Trends and Final Thoughts 

]]> Wed, 11 Dec 2024 22:58:22 +0000 anthony@pwrhouse.co.uk (PWR House) https://pwr-house-podcast.simplecast.com/episodes/hamza-el-bouhmadi-tiktok-amazon-and-the-inevitable-rise-of-social-commerce-wPkSsXi_ Time Stamps:

0:00 - Hamza's Career Journey and Early Interests

2:11 - Amazon vs. TikTok: Different Roles in the Customer Journey

5:09 - TikTok As A Social Commerce Platform

7:14 - Brand Receptivity to Amazon and TikTok

10:51 - Youth Culture and Media Formats

22:19 - Cross-Platform Marketing and Creator Strategy

27:07 - The Potential of Live Commerce

31:06 - Creator-Led Brands and Live Shopping

39:46 - AI in Content Creation and Social Commerce

42:18 - Future Trends and Final Thoughts 

]]> Hamza El Bouhmadi - TikTok, Amazon, and The Inevitable Rise of Social Commerce PWR House 00:44:41 Hamza El Bouhmadi is a social commerce/ecommerce expert who previously worked at TikTok and Amazon. At TikTok, Hamza worked as an Acquisition and Business Development Manager for TikTok Shop. At Amazon, Hamza was a Pan-EU Account Executive for Amazon Ads. In this podcast, we talked about the differences between Amazon and TikTok, the growth potential of live commerce, the role of AI in content creation and much more. Hamza El Bouhmadi is a social commerce/ecommerce expert who previously worked at TikTok and Amazon. At TikTok, Hamza worked as an Acquisition and Business Development Manager for TikTok Shop. At Amazon, Hamza was a Pan-EU Account Executive for Amazon Ads. In this podcast, we talked about the differences between Amazon and TikTok, the growth potential of live commerce, the role of AI in content creation and much more. true full 6 8d5cb443-1f6f-49ec-a941-11f5d0421387 Terri Linder, enara - The Evolution Of The Creator Economy Terri is the Co-Founder and Head of Creators at enara, the dedicated shopping partner, coach and business guru for video content creators and influencers. Terri is also a mindset and business coach for creators. Previously, Terri spent several years at Google and YouTube, where she was most recently Head of Creator & Music Strategy & Operations at YouTube.

Time Stamps:

0:00 - Terri's career journey

3:46 - The Evolution of the Creator Economy

9:07 - Brand-Creator Relationships

11:20 - Enara, The Creator-Commerce platform

16:45 - Targeting Creators and Product Categories

20:56 - Creator Strategy and Platform Dependency

31:04 - The Future of Creator-Led Brands

]]> Wed, 27 Nov 2024 22:17:13 +0000 anthony@pwrhouse.co.uk (PWR House) https://pwr-house-podcast.simplecast.com/episodes/terri-linder-enara-the-evolution-of-the-creator-economy-GRuVzYWP Terri is the Co-Founder and Head of Creators at enara, the dedicated shopping partner, coach and business guru for video content creators and influencers. Terri is also a mindset and business coach for creators. Previously, Terri spent several years at Google and YouTube, where she was most recently Head of Creator & Music Strategy & Operations at YouTube.

Time Stamps:

0:00 - Terri's career journey

3:46 - The Evolution of the Creator Economy

9:07 - Brand-Creator Relationships

11:20 - Enara, The Creator-Commerce platform

16:45 - Targeting Creators and Product Categories

20:56 - Creator Strategy and Platform Dependency

31:04 - The Future of Creator-Led Brands

]]> Terri Linder, enara - The Evolution Of The Creator Economy PWR House 00:40:31 Terri Linder is Co-founder and Head of Creators at enara, a creator commerce platform. In this podcast, we discussed Terri's career in the media and tech, including roles at Deloitte, Sony Pictures, Google, and YouTube, where she was Head of Creator & Music Strategy & Operations at YouTube. We talked about the evolution of the creator economy as creators become more professional, new forms of content are emerging, and technology is changing how we buy and sell products. Terri Linder is Co-founder and Head of Creators at enara, a creator commerce platform. In this podcast, we discussed Terri's career in the media and tech, including roles at Deloitte, Sony Pictures, Google, and YouTube, where she was Head of Creator & Music Strategy & Operations at YouTube. We talked about the evolution of the creator economy as creators become more professional, new forms of content are emerging, and technology is changing how we buy and sell products. true full 5 b151d2ee-8b5e-4481-bde6-9db1d8412027 Chris Chaney - Investing in Sports and Esports Opportunities Chris Chaney has 20 years of experience as a successful entrepreneur and operator, including one exit, in the emerging video gaming, and esports industries. He's also an early-stage founder, mentor, and angel investor.

 

Time Stamps:

0:00 - Chris' career in Sports and Esports

5:40 - Infinite Esports and its commercial thesis

11:27 - Current State of Sports Investment

15:22 - Perspective on Sports and Content Consumption

23:04 - The Evolution of Esports and Current Opportunities

27:49 - Excitement around New Ventures and Women's Sports

30:51 - Closing Remarks and Contact Information

]]> Wed, 30 Oct 2024 22:23:32 +0000 anthony@pwrhouse.co.uk (PWR House) https://pwr-house-podcast.simplecast.com/episodes/chris-chaney-investing-in-sports-and-esports-opportunities-_4XRE5J9 Chris Chaney has 20 years of experience as a successful entrepreneur and operator, including one exit, in the emerging video gaming, and esports industries. He's also an early-stage founder, mentor, and angel investor.

 

Time Stamps:

0:00 - Chris' career in Sports and Esports

5:40 - Infinite Esports and its commercial thesis

11:27 - Current State of Sports Investment

15:22 - Perspective on Sports and Content Consumption

23:04 - The Evolution of Esports and Current Opportunities

27:49 - Excitement around New Ventures and Women's Sports

30:51 - Closing Remarks and Contact Information

]]> Chris Chaney - Investing in Sports and Esports Opportunities PWR House 00:31:52 Chris Cheney, a veteran in sports and eSports, discussed his career trajectory from the NBA to owning an Esports company to starting a sports investment firm. We talked about the current investment boom in sports, the sustainability and growth of eSports, the rise of women's sports, and more. Chris Cheney, a veteran in sports and eSports, discussed his career trajectory from the NBA to owning an Esports company to starting a sports investment firm. We talked about the current investment boom in sports, the sustainability and growth of eSports, the rise of women's sports, and more. true full 4 2a8ce5df-7a19-45e9-87e4-b587b225ae9c Samantha Charlip - TIME, NBC Univeral, Viacom & The Future of Branded Content Samantha Charlip is a media executive and creative with decades of experience across TV, film, digital, print, and new media. She previously worked at places like TIME, NBC Universal, Vevo, A+E, Turner, and Viacom and has set up several branded content studios. Her work has been featured on global stages like the Olympics, TIME100, and Lincoln Center and she also works as a writer and executive producer, with several projects currently in development. 

Time Stamps:

0:00 - Career Beginnings and Early Roles

2:54 - The evolution of branded content

6:16 - Examples of branded content

9:01 - Branded content in the marketing funnel

14:03 - Branded content and the creator economy

22:32 - The impact of AI on content creation

27:07 - The Role of Storytelling in Advertising

28:12 - Trends in future opportunities across branded content

]]> Wed, 23 Oct 2024 21:07:19 +0000 anthony@pwrhouse.co.uk (PWR House) https://pwr-house-podcast.simplecast.com/episodes/samantha-charlip-time-nbc-univeral-viacom-the-future-of-branded-content-_6NAMfQm Samantha Charlip is a media executive and creative with decades of experience across TV, film, digital, print, and new media. She previously worked at places like TIME, NBC Universal, Vevo, A+E, Turner, and Viacom and has set up several branded content studios. Her work has been featured on global stages like the Olympics, TIME100, and Lincoln Center and she also works as a writer and executive producer, with several projects currently in development. 

Time Stamps:

0:00 - Career Beginnings and Early Roles

2:54 - The evolution of branded content

6:16 - Examples of branded content

9:01 - Branded content in the marketing funnel

14:03 - Branded content and the creator economy

22:32 - The impact of AI on content creation

27:07 - The Role of Storytelling in Advertising

28:12 - Trends in future opportunities across branded content

]]> Samantha Charlip - TIME, NBC Univeral, Viacom & The Future of Branded Content PWR House 00:32:22 Samantha Charlip talks about her experiences in branded content, setting up branded content studios and working in different roles at major networks like NBC and Viacom. She highlighted the evolution of branded content, emphasizing its shift from early experimental phases to more strategic, contextually aligned storytelling. We also discussed current challenges in production, funding, branded content and the need for innovation. We discussed the impact of AI on creative processes and the growing influence of creators and influencers in the media landscape. Samantha stressed the importance of storytelling in all forms of content, regardless of technological advancements! Samantha Charlip talks about her experiences in branded content, setting up branded content studios and working in different roles at major networks like NBC and Viacom. She highlighted the evolution of branded content, emphasizing its shift from early experimental phases to more strategic, contextually aligned storytelling. We also discussed current challenges in production, funding, branded content and the need for innovation. We discussed the impact of AI on creative processes and the growing influence of creators and influencers in the media landscape. Samantha stressed the importance of storytelling in all forms of content, regardless of technological advancements! true full 3 f18d206f-768d-42ec-843a-1c90b8af8272 Simon Andrews, Mobile Fix - A Discussion on Live Commerce and the Future of Shopping Simon Andrews is the publisher of Mobile Fix, a well-regarded newsletter focused on insights into mobile marketing, technology, and digital transformation. He is also the founder of Addictive!, a full-service mobile agency that has worked with brands, agencies, and adtech firms to navigate the complexities of mobile and digital advertising.

With over two decades of experience in the advertising industry at places like WPP, Simon has built a reputation as a thought leader in mobile technology, digital strategy, and mobile advertising. His expertise covers areas such as mobile innovation, mobile money, and emerging tech like the Internet of Things. Simon has regularly been featured at key industry events like SXSW and worked with prominent clients on mobile strategy and digital transformation projects​.

 

Time Stamps:

0:00 - The Evolution of Live Shopping

2:01 - Barry Diller's pivotal moment

4:59 - Chinese livestreaming and mobile commerce

10:11 - Live Shopping in the West and TikTok's role

22:36 - The Future of Live Shopping and Retail Media

]]> Wed, 16 Oct 2024 22:48:55 +0000 anthony@pwrhouse.co.uk (PWR House) https://pwr-house-podcast.simplecast.com/episodes/simon-andrews-mobile-fix-a-discussion-on-live-commerce-5bLG_4Sv Simon Andrews is the publisher of Mobile Fix, a well-regarded newsletter focused on insights into mobile marketing, technology, and digital transformation. He is also the founder of Addictive!, a full-service mobile agency that has worked with brands, agencies, and adtech firms to navigate the complexities of mobile and digital advertising.

With over two decades of experience in the advertising industry at places like WPP, Simon has built a reputation as a thought leader in mobile technology, digital strategy, and mobile advertising. His expertise covers areas such as mobile innovation, mobile money, and emerging tech like the Internet of Things. Simon has regularly been featured at key industry events like SXSW and worked with prominent clients on mobile strategy and digital transformation projects​.

 

Time Stamps:

0:00 - The Evolution of Live Shopping

2:01 - Barry Diller's pivotal moment

4:59 - Chinese livestreaming and mobile commerce

10:11 - Live Shopping in the West and TikTok's role

22:36 - The Future of Live Shopping and Retail Media

]]> Simon Andrews, Mobile Fix - A Discussion on Live Commerce and the Future of Shopping PWR House 00:24:24 Simon Andrews and Anthony McGuire discuss the evolution of live shopping, tracing its roots back to market stalls and early television shopping channels like QVC. They highlight the shift from traditional in-store experiences to e-commerce, which stripped the fun and information from shopping. The conversation explores the success of live shopping in China, particularly with platforms like Taobao Live and the influence of influencers like Li Jiaqi. They also touch on the challenges and opportunities for live shopping in the West, noting the potential of platforms like TikTok and the importance of integrating live shopping with social media and influencer marketing. Simon Andrews and Anthony McGuire discuss the evolution of live shopping, tracing its roots back to market stalls and early television shopping channels like QVC. They highlight the shift from traditional in-store experiences to e-commerce, which stripped the fun and information from shopping. The conversation explores the success of live shopping in China, particularly with platforms like Taobao Live and the influence of influencers like Li Jiaqi. They also touch on the challenges and opportunities for live shopping in the West, noting the potential of platforms like TikTok and the importance of integrating live shopping with social media and influencer marketing. true full 2 a68df25d-ccb7-4dc1-8c11-565969ec9af8 Justin Hochberg, Virtual Brand Group - Roblox, Hollywood, and Creating Content Justin W. Hochberg is the CEO and co-founder of Virtual Brand Group (VBG), an award-winning strategic growth agency that “gamifys” brands, transforming corporate messages and products into experiences that make Gen. Z and Alpha feel your “vibe”.  Global brands like Barbie, NBC, Forever 21, and The Voice trust us to as to deliver better ROI marketing, deepen their consumers relationships and create new revenue streams across Roblox, Sandbox, virtual fashion platforms and on television where we originated $350MM in brand integrations.

They launched the 3rd brand ever on Roblox and are responsible for the first product created there that then sold physically nationwide, first integration of virtual products with a brand’s e-commerce platform and creating original IP characters that are becoming TV series. Speed to impact is essential today. Let’s get started.

 

Time Stamps:

0:00 - Justin's career beginnings and Virtual Brand Group

2:19 - Emerging Trends in Gaming and the Metaverse

5:58 - Brands embracing Gaming and AI Hype

9:51 - AI's Role in Entertainment and Hollywood's Evolution

14:54 - Virtual Brand Group's Projects and Successes

19:24 - The Future of Reality TV and Creator Economy

27:09 - Justin's Passion for Storytelling and Content

35:44 - Closing thoughts from Justin

]]> Wed, 2 Oct 2024 19:07:46 +0000 anthony@pwrhouse.co.uk (PWR House) https://pwr-house-podcast.simplecast.com/episodes/justin-hochberg-virtual-brand-group-building-ZRVPnjeg Justin W. Hochberg is the CEO and co-founder of Virtual Brand Group (VBG), an award-winning strategic growth agency that “gamifys” brands, transforming corporate messages and products into experiences that make Gen. Z and Alpha feel your “vibe”.  Global brands like Barbie, NBC, Forever 21, and The Voice trust us to as to deliver better ROI marketing, deepen their consumers relationships and create new revenue streams across Roblox, Sandbox, virtual fashion platforms and on television where we originated $350MM in brand integrations.

They launched the 3rd brand ever on Roblox and are responsible for the first product created there that then sold physically nationwide, first integration of virtual products with a brand’s e-commerce platform and creating original IP characters that are becoming TV series. Speed to impact is essential today. Let’s get started.

 

Time Stamps:

0:00 - Justin's career beginnings and Virtual Brand Group

2:19 - Emerging Trends in Gaming and the Metaverse

5:58 - Brands embracing Gaming and AI Hype

9:51 - AI's Role in Entertainment and Hollywood's Evolution

14:54 - Virtual Brand Group's Projects and Successes

19:24 - The Future of Reality TV and Creator Economy

27:09 - Justin's Passion for Storytelling and Content

35:44 - Closing thoughts from Justin

]]> Justin Hochberg, Virtual Brand Group - Roblox, Hollywood, and Creating Content PWR House 00:39:38 Justin Hochberg, CEO of Virtual Brand Group, discusses his career in storytelling, technology, and commerce, highlighting his work with brands like Barbie, Forever 21, and NBC. He emphasizes the importance of brands leveraging new platforms like Roblox and Fortnite for product development and engagement, citing Forever 21's success with virtual fashion that led to physical product lines. Hochberg also addresses the evolving role of AI in entertainment and the impact of global content distribution, noting the shift from traditional Hollywood models to a more decentralized, creator-driven landscape. He advocates for brands to focus on innovative storytelling and strategic partnerships to stay relevant. Justin Hochberg, CEO of Virtual Brand Group, discusses his career in storytelling, technology, and commerce, highlighting his work with brands like Barbie, Forever 21, and NBC. He emphasizes the importance of brands leveraging new platforms like Roblox and Fortnite for product development and engagement, citing Forever 21's success with virtual fashion that led to physical product lines. Hochberg also addresses the evolving role of AI in entertainment and the impact of global content distribution, noting the shift from traditional Hollywood models to a more decentralized, creator-driven landscape. He advocates for brands to focus on innovative storytelling and strategic partnerships to stay relevant. true full 1