NUDGETALK ASIA

Empowering Women and Fighting Sexism

stories@amazemedialabs.com (Paolo Mercado, Severine Vauleon) — Fri, 16 Dec 2022 05:00:00 +0000

Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. For this episode, host Paolo Mercado is joined by Severine Vauleon, Global Brand Vice President of LUX, who’s spearheading a campaign to highlight the impact of casual sexism faced by women in their everyday lives. As a brand that champion’s women’s self-confidence, LUX has taken up the challenge to fight casual sexism head on, whether it be at work, at home or in society. Severine sits down with Paolo to speak about her work with LUX, their campaign to spotlight casual sexism, and how as one of Unilever's most progressive leaders, she is pivotal to transforming LUX into one of the world’s most used and best loved beauty brands. We hope you join us for this thoughtful episode of NudgeTalk Asia, presented by Ogilvy Consulting!

Presented by Ogilvy Consulting

www.ogilvyconsulting.com

Connecting Behavioral Science with Asia

stories@amazemedialabs.com (Paolo Mercado, Rory Sutherland) — Wed, 23 Nov 2022 05:00:00 +0000

Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado sits down with the Founder of Ogilvy’s Behavioral Science Practice and Vice Chairman of Ogilvy UK, Rory Sutherland. A highly sought after speaker and thought leader in the world of applied behavioral science, Rory is the author of two books: The Wiki Man, and the best-selling book, Alchemy, The Surprising Power of Ideas Which Don't Make Sense. He joins Paolo to discuss ‘weird science’ and the question of whether or not behavioral science is biased towards western, educated, industrialized, rich & developed cultures, as well as if the principles and practices of behavioral science are relevant to Asia. So press play and join us for this insightful episode of NudgeTalk Asia, presented by Ogilvy Consulting!

Presented by Ogilvy Consulting
www.ogilvyconsulting.com

Understanding Workplace Mental Health

stories@amazemedialabs.com (Paolo Mercado, Dr. Andrew Mohanraj) — Fri, 28 Oct 2022 14:17:00 +0000

Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado speaks with the President of the Malaysian Mental Health Association and Adjunct Professor of Psychiatry at Taylor's University Medical School, Malaysia, Dr. Andrew Mohanraj. Dr. Mohanraj joins Paolo to have a thoughtful discussion about workplace mental health in Asia and the challenges faced by companies and employees in a new era where the boundaries between work life and home life are starting to blur. We hope you enjoy this insightful episode of NudgeTalk Asia, presented by Ogilvy Consulting!

Presented by Ogilvy Consulting
www.ogilvyconsulting.com

Value is in the Eye of the Beholder

stories@amazemedialabs.com (Paolo Mercado, Dane Smith) — Thu, 21 Jul 2022 04:00:00 +0000

Welcome back to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado is joined by Dane Smith, Behavioral & Brand Strategist for Ogilvy Australia, to discuss how behavioral insights can go a long way in making a promotion significantly more effective. Together, Paolo and Dane speak about strategies to strike a balance between novelty and building a consistent identity, and Dane shares examples of companies shifting perception with outside-the-box ideas. We hope you enjoy this fascinating episode of NudgeTalk Asia, presented by Ogilvy Consulting!

Presented by Ogilvy Consulting

www.ogilvyconsulting.com

Powering Up Innovation with Design Thinking & Behavioral Science

stories@amazemedialabs.com (Paolo Mercado, Michael Barry) — Tue, 21 Jun 2022 04:00:00 +0000

Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by Michael Barry, associate consulting professor at Stanford University and a researcher, designer, and educator at Quotient Design Research. The duo explore “needfinding” and how behavioral science can give designers a key to what makes consumers tick. Listen as Michael shares his insights on ethnographic techniques that work better among Asian vs. Western cultures, striking a balance between design and engineering, and much more. Press play and enjoy this fascinating episode of NudgeTalk Asia, brought to you by Ogilvy Consulting.

Presented by Ogilvy Consulting

www.ogilvyconsulting.com

Decoding Your Customer’s Sense Making Genome

stories@amazemedialabs.com (Paolo Mercado, Chris Graves) — Fri, 27 May 2022 14:10:00 +0000

Welcome to NudgeTalk Asia, a podcast from Ogilvy Consulting that provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees. On this episode, host Paolo Mercado, Ogilvy Consulting’s VP of Behavioral Science, is joined by the President and founder of the Ogilvy Center for Behavioral Science, Chris Graves. Together, the pair discuss how the award-winning Cognitive Profiler can help decode behaviors & attitudes towards health, vaccine hesitancy and sustainability. Hear Chris share his insights on what he’s discovered through his use of the Cognitive Profilers, as well as how it is being applied to the Asian market. We hope you enjoy this intriguing first episode of NudgeTalk Asia, brought to you by Ogilvy Consulting.

Presented by Ogilvy Consulting

www.ogilvyconsulting.com

Welcome to NUDGETALK ASIA

stories@amazemedialabs.com (Paolo Mercado) — Fri, 27 May 2022 13:23:04 +0000

Can Behavioral Science be good for your business? For the past 10 years, The Behavioral Science Practice of Ogilvy Consulting has proven time & again that indeed behavioral insights can lead to business growth, innovation and organizational transformation.

The Ogilvy Consulting Behavioral Science Practice proudly presents ‘NudgeTalk Asia’. This show provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees.

Every episode will feature real business case studies and expert conversations to tell us how they are nudging customers in exciting new directions with the help of Behavioral Science.

Join Ogilvy Consulting’s VP of Behavioral Science, Paolo Mercado as he and our guests explore opportunities for growth, innovation, and sustainability within the nuanced and fascinating world of Asian consumer behavior.