https://simplecast.com Sound Advice Host, Suzi shares quick and practical tips and ideas for using audio advertising in your marketing. Generate new leads, build your brand and smash KPIs! Sound Advice is the audio companion to the weekly Next Broadcast Media newsletter. 2023 Sound Advice by NBM en Mon, 4 Mar 2024 06:30:29 +0000 Mon, 4 Mar 2024 11:21:08 +0000 https://sound-advice.simplecast.com Sound Advice https://image.simplecastcdn.com/images/3cbbb764-e955-4708-863a-e5bb7834f804/b7e0def7-361d-4c7a-9ad5-d0de62cae171/3000x3000/sound-advice-tile-1.jpg?aid=rss_feed https://sound-advice.simplecast.com episodic Host, Suzi shares quick and practical tips and ideas for using audio advertising in your marketing. Generate new leads, build your brand and smash KPIs! Sound Advice is the audio companion to the weekly Next Broadcast Media newsletter. Next Broadcast Media, Suzi Kuban no https://feeds.simplecast.com/VM1QnFf4 digital audio, marketing, advertising, small business marketing, business advice, audio advertising, marketing advice, small business, podcast advertising Suzi Kuban adel@nextbroadcast.media 8672a4f1-64d8-45a3-bf10-f1f0cd764b6c Marketing to HNWI: Go beyond visual Mon, 4 Mar 2024 06:30:29 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/marketing-to-hnwi-go-beyond-visual-aupo5jaj-glEwO9CX Marketing to HNWI: Go beyond visual Suzi Kuban 00:06:38 Marketing to HNWI: Go beyond visual Marketing to HNWI: Go beyond visual no full 20 8122b2f0-65d0-4cee-89d3-5820a742524e Using audio to market to teens and twenties More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic. 

In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z. 

]]> Thu, 24 Aug 2023 16:01:27 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/using-audio-to-market-to-teens-and-twenties-7T98NRGD More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic. 

In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z. 

]]> Using audio to market to teens and twenties Suzi Kuban 00:09:00 Digital audio is a great media channel to market to teens and twenties. In this episode we look at why and how. Digital audio is a great media channel to market to teens and twenties. In this episode we look at why and how. small business, podcast marketing, marketing, business, gen z, business advice no full 19 6e12142f-c0d9-472a-b88f-d0fe665be920 Audio for marketing objectives part 1 It all starts with a marketing objective! In this 2 part series learn how to use audio advertising to drive up the success of awareness campaigns, customer retention, and customer acquisition. 

1m 15 sec: Awareness

4m 39 sec: Customer Acquisition 

9m 30 sec: Customer Retention Campaigns 

 

 

]]> Wed, 19 Jul 2023 13:36:12 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/audio-for-marketing-objectives-part-1-EtHOjuAp It all starts with a marketing objective! In this 2 part series learn how to use audio advertising to drive up the success of awareness campaigns, customer retention, and customer acquisition. 

1m 15 sec: Awareness

4m 39 sec: Customer Acquisition 

9m 30 sec: Customer Retention Campaigns 

 

 

]]> Audio for marketing objectives part 1 Suzi Kuban 00:12:20 Audio advertising can support any marketing objective. In part 1 learn how audio can help you with the marketing objectives: awareness, customer retention, and customer acquisition. Audio advertising can support any marketing objective. In part 1 learn how audio can help you with the marketing objectives: awareness, customer retention, and customer acquisition. awareness marketing, customer acquisition, podcast marketing, customer retention, marketing, business no full 18 7f00bebe-1476-4783-a408-5f86122dfd19 Marketing with social media and audio ads Social media is a strong promotional channel because of its reach, appeal, simplicity: but standing out is difficult. When digital audio is layered with social you're addressing this weakness and amplifying your campaign.

]]> Thu, 15 Jun 2023 19:03:24 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/marketing-with-social-media-and-audio-ads-9ZR17UdJ Social media is a strong promotional channel because of its reach, appeal, simplicity: but standing out is difficult. When digital audio is layered with social you're addressing this weakness and amplifying your campaign.

]]> Marketing with social media and audio ads Suzi Kuban 00:04:33 A look at why and how businesses can combine social media and audio ads for an effective and low cost per acquisition marketing strategy. A look at why and how businesses can combine social media and audio ads for an effective and low cost per acquisition marketing strategy. lead generation, audio advertising, marketing, social media marketing, business advice no full 17 7e996d50-baae-4a31-8514-4e06e4a4dbda 3 podcast advertising mistakes Three common mistakes you should avoid in programmatic podcast advertising: 

At 45-seconds hear mistake one: Running an ad just once or for one day! 

At 4-mis hear mistake two: Cherry picking shows based just on listener numbers, cost, or your preference 

At 6-mins 17-secs mistake three: Not creating a unique offer or ad for podcast environment 

 

 

]]> Thu, 8 Jun 2023 22:23:49 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/3-podcast-advertising-mistakes-w_PgkKZK Three common mistakes you should avoid in programmatic podcast advertising: 

At 45-seconds hear mistake one: Running an ad just once or for one day! 

At 4-mis hear mistake two: Cherry picking shows based just on listener numbers, cost, or your preference 

At 6-mins 17-secs mistake three: Not creating a unique offer or ad for podcast environment 

 

 

]]> 3 podcast advertising mistakes Suzi Kuban 00:09:06 This week Suzi is breaking down three mistake to avoid in programmatic podcast advertising, and what to do instead. These are common mistakes that will limit the return you'll get from podcast advertising! This week Suzi is breaking down three mistake to avoid in programmatic podcast advertising, and what to do instead. These are common mistakes that will limit the return you'll get from podcast advertising! podcast ads, marketing advice, podcast marketing, programmatic podcast marketing, marketing, business advice, audio ads no full 16 2f6ab2da-4006-4bcf-a339-99f5fccfd340 Branded podcasts: benefit to your business Branded podcasts can help businesses communicate values, take a social stance, build awareness, increase loyalty, sell more...and so many more benefits! 

We first look at a case study, of Dish by Waitrose to see what's possible and how they did it. 

A look at 6 benefits achieved from creating a branded podcasts. 

Then the crucial first steps to take when launching your own business show. 

Visit nextbroadcast.media to learn more. 

]]> Thu, 1 Jun 2023 16:34:39 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/branded-podcasts-NACGXsmy Branded podcasts can help businesses communicate values, take a social stance, build awareness, increase loyalty, sell more...and so many more benefits! 

We first look at a case study, of Dish by Waitrose to see what's possible and how they did it. 

A look at 6 benefits achieved from creating a branded podcasts. 

Then the crucial first steps to take when launching your own business show. 

Visit nextbroadcast.media to learn more. 

]]> Branded podcasts: benefit to your business Suzi Kuban 00:09:44 In this episode Suzi explores how branded podcasts can help your business improve sales and build customers. Plus she gives the crucial first steps to take when creating your own show. In this episode Suzi explores how branded podcasts can help your business improve sales and build customers. Plus she gives the crucial first steps to take when creating your own show. startup, business strategy, branded podcasts, audio advertising, podcast marketing, marketing, business no full 15 d0894ad8-d432-443b-9af0-e039b94749de Podcast listening data & media spend. The Middle East example In episode 14 I look at a new YouGov report, that states South Africa and MENA are the top podcast listening markets. 

After deep diving into the YouGov report, I look at Saudi Arabia as an example for time spent listening vs media spend. 

Middle East is booming thanks to the rise in Arabic language and local shows - which means brands have great opportunity to connect and sell to Arab consumers. 

 

 

]]> Thu, 25 May 2023 15:56:37 +0000 adel@nextbroadcast.media (Suzi Kuban, YouGov) https://sound-advice.simplecast.com/episodes/podcast-listening-data-the-middle-east-gMJsZiNd In episode 14 I look at a new YouGov report, that states South Africa and MENA are the top podcast listening markets. 

After deep diving into the YouGov report, I look at Saudi Arabia as an example for time spent listening vs media spend. 

Middle East is booming thanks to the rise in Arabic language and local shows - which means brands have great opportunity to connect and sell to Arab consumers. 

 

 

]]> Podcast listening data & media spend. The Middle East example Suzi Kuban, YouGov 00:07:53 New data showing which countries are listening to podcasts the most. Can you guess? We look at the Middle East market, why its booming, and what that means for advertisers. New data showing which countries are listening to podcasts the most. Can you guess? We look at the Middle East market, why its booming, and what that means for advertisers. saudi arabia, middle east business, business strategy, podcast marketing, podcast advertising, marketing, dubai business no full 14 8de7b394-ad8a-488d-8573-7260a26e344f Awareness Marketing with Audio Ads Why awareness marketing is important for every business 

Stats on how audio is so good at raising awareness of a business 

A look at why audio performs so well 

The audio strategy you should use for awareness marketing campaigns 

]]> Wed, 17 May 2023 17:40:07 +0000 adel@nextbroadcast.media (Suzi Kuban, Johnson and Johnson, Edison, Nielson) https://sound-advice.simplecast.com/episodes/awareness-marketing-with-audio-ads-YnkwQxcq Why awareness marketing is important for every business 

Stats on how audio is so good at raising awareness of a business 

A look at why audio performs so well 

The audio strategy you should use for awareness marketing campaigns 

]]> Awareness Marketing with Audio Ads Suzi Kuban, Johnson and Johnson, Edison, Nielson 00:07:17 Awareness marketing is essential for your business success. Your marketing plan to increase awareness probably has the usual social, digital, PR elements - but are you missing audio? In this episode we look at why audio is essential for awareness marketing, and what approach you should take to creating a solid audio campaign. Awareness marketing is essential for your business success. Your marketing plan to increase awareness probably has the usual social, digital, PR elements - but are you missing audio? In this episode we look at why audio is essential for awareness marketing, and what approach you should take to creating a solid audio campaign. awareness marketing, brand awareness, audio advertising, podcast advertising, marketing, business no full 13 461ed5eb-f789-48c1-9e17-ca71e070e1db Marketing to HNWI: Go beyond visual In episode 12 host Suzi explores why luxury brands need to move from visual to audio. Demographics of listeners, trust, and personalisation capabilities makes this a powerful tool for advertisers. 

]]> Thu, 4 May 2023 20:21:22 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/marketing-to-hnwi-go-beyond-visual-OzXc16Eb In episode 12 host Suzi explores why luxury brands need to move from visual to audio. Demographics of listeners, trust, and personalisation capabilities makes this a powerful tool for advertisers. 

]]> Marketing to HNWI: Go beyond visual Suzi Kuban 00:06:38 Brands selling high cost products or targeting HNWI's can massively benefit from audio. It'll take you out of the cluttered visual world and help you standout. We look at demographics of listeners and how audio helps build trust and personalisation. Brands selling high cost products or targeting HNWI's can massively benefit from audio. It'll take you out of the cluttered visual world and help you standout. We look at demographics of listeners and how audio helps build trust and personalisation. audio advertising, luxury product marketing, marketing, business, high net worth individuals no full 12 7891480f-e471-4c79-9e81-0a58a868717a Mobile gaming ads that aren't annoying and work! In episode 11 host Suzi dispels all the assumptions you have around mobile gaming ads, by introducing audio gaming ads. A billion dollar industry, with billions of active users. It doesn't make sense to ignore the opportunity. Learn how to target users and how we only play to those that can hear. 

 

]]> Thu, 13 Apr 2023 16:20:44 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/mobile-gaming-audio-ads-zvrBN3ya In episode 11 host Suzi dispels all the assumptions you have around mobile gaming ads, by introducing audio gaming ads. A billion dollar industry, with billions of active users. It doesn't make sense to ignore the opportunity. Learn how to target users and how we only play to those that can hear. 

 

]]> Mobile gaming ads that aren't annoying and work! Suzi Kuban 00:06:24 Audio is changing mobile gaming advertising. Non-disruptive ads that get results. Learn all about this mass marketing channel and how you can use it to boost your revenue. Audio is changing mobile gaming advertising. Non-disruptive ads that get results. Learn all about this mass marketing channel and how you can use it to boost your revenue. audio advertising, mobile gaming, marketing, business, advertising no full 11 d646c1cf-7613-4085-a10b-ffe706f943f7 How to attract more shoppers Episode 10 host Suzi explains how using podcast and audio ads in your plan will help you engage with customers effectively.  No matter if you're an online or physical store, you'll come away with the whys and hows of using audio ads to drive up shopper numbers. 

Key timestamps: 

  • 1m 8 s: ecommerce 
  •  2m 22s: physical retail stores
  • 3m 7s: connecting with ideal shoppers
  • 3m 52s: key considerations for your strategy 

 

 

]]> Tue, 4 Apr 2023 18:15:34 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/how-to-attract-more-shoppers-ztx4w7MS Episode 10 host Suzi explains how using podcast and audio ads in your plan will help you engage with customers effectively.  No matter if you're an online or physical store, you'll come away with the whys and hows of using audio ads to drive up shopper numbers. 

Key timestamps: 

  • 1m 8 s: ecommerce 
  •  2m 22s: physical retail stores
  • 3m 7s: connecting with ideal shoppers
  • 3m 52s: key considerations for your strategy 

 

 

]]> How to attract more shoppers Suzi Kuban 00:05:40 How audio is helping you to attract more online or in-person shoppers. An ideal episode for retail and ecommerce businesses - big and small! How audio is helping you to attract more online or in-person shoppers. An ideal episode for retail and ecommerce businesses - big and small! audio advertising, ecommerce, podcast advertising, marketing, business advice no full 10 8bd5733a-71d8-4499-8079-a3e0ede3c9e6 How to improve a campaign quickly Episode 9 is sharing the idea of using social and audio paid ads to improve a campaign or get something live fast. Quick to produce and turn around, these two media work in harmony to amplify your message and boost results.

]]> Wed, 29 Mar 2023 18:33:31 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/how-to-improve-a-campaign-quickly-Ak3o5mlC Episode 9 is sharing the idea of using social and audio paid ads to improve a campaign or get something live fast. Quick to produce and turn around, these two media work in harmony to amplify your message and boost results.

]]> How to improve a campaign quickly Suzi Kuban 00:05:40 If you have a short time to get a campaign live or boost results, social media and audio are a great choice. Improve reach, trust and awareness - fast! If you have a short time to get a campaign live or boost results, social media and audio are a great choice. Improve reach, trust and awareness - fast! business strategy, social media, podcast advertising, marketing, business, audio ads no full 9 eb796724-2ffb-48d7-a9ac-783f5d6799de Improve summer marketing ROI with audio ads Episode 8 explores the benefits of audio for a summer marketing campaign. Learn why consumers love it and the benefits that extends to advertisers. Host Suzi shares 3 ways to add audio into your media plan, and other key planning considerations that'll make your summer campaign a hit! 

Key time stamps: 

1m 6s - Why consumers and advertiser love audio in summer

2m 42s - Audio's impact on the marketing funnel 

3m 55s - 3 ways to add audio into your mix. Programmatic, Sponsorship, and branded shows.  

6m 13s - 4 additional expert tips for planning your audio

Want more Sound Advice?  Sign up to our newsletter by visiting bit.ly/NBMsub

 

 

 

 

]]> Tue, 28 Mar 2023 19:01:37 +0000 adel@nextbroadcast.media (Suzi Kuban) https://sound-advice.simplecast.com/episodes/improve-summer-marketing-roi-with-audio-ads-lH1ODJPJ Episode 8 explores the benefits of audio for a summer marketing campaign. Learn why consumers love it and the benefits that extends to advertisers. Host Suzi shares 3 ways to add audio into your media plan, and other key planning considerations that'll make your summer campaign a hit! 

Key time stamps: 

1m 6s - Why consumers and advertiser love audio in summer

2m 42s - Audio's impact on the marketing funnel 

3m 55s - 3 ways to add audio into your mix. Programmatic, Sponsorship, and branded shows.  

6m 13s - 4 additional expert tips for planning your audio

Want more Sound Advice?  Sign up to our newsletter by visiting bit.ly/NBMsub

 

 

 

 

]]> Improve summer marketing ROI with audio ads Suzi Kuban 00:09:01 Give your summer marketing campaign a boost. Learn why audio ads should to be on your plans, and how to add it to your media mix. Give your summer marketing campaign a boost. Learn why audio ads should to be on your plans, and how to add it to your media mix. summer marketing, audio advertising, podcast advertising, marketing, business advice no full 8 015863b9-a31f-4f8b-bf8a-06cfdf3028ac Ensuring brand safety with audio ads Episode 7 looks at the marketing essential brand safety. If you're using audio ads, how can you ensure the reputation of your brand? 

Key time stamps: 

  • 2mins: We discuss how advertisers should carefully consider the use of contextual transcripts for better control over content alignment.
  • 5mins 38 secs: Why you should vet hosts more than shows. 

A 2022 survey found 83% of those they surveyed ranked podcasts as the most brand-safe, over other visual and social platforms. So when it comes to reputation, your brand is in safe hands with this medium!

Want more Sound Advice?  Sign up to our newsletter nextbroadcast.media/blog/  

 

]]> Thu, 23 Mar 2023 01:18:16 +0000 adel@nextbroadcast.media (Suzi Kuban, Acast) https://sound-advice.simplecast.com/episodes/ensuring-brand-safety-with-audio-ads-JDqBNnKh Episode 7 looks at the marketing essential brand safety. If you're using audio ads, how can you ensure the reputation of your brand? 

Key time stamps: 

  • 2mins: We discuss how advertisers should carefully consider the use of contextual transcripts for better control over content alignment.
  • 5mins 38 secs: Why you should vet hosts more than shows. 

A 2022 survey found 83% of those they surveyed ranked podcasts as the most brand-safe, over other visual and social platforms. So when it comes to reputation, your brand is in safe hands with this medium!

Want more Sound Advice?  Sign up to our newsletter nextbroadcast.media/blog/  

 

]]> Ensuring brand safety with audio ads Suzi Kuban, Acast 00:08:14 When using podcast ads, how can you ensure brand safety? We answer this and more, so you can keep your brand reputation secure. When using podcast ads, how can you ensure brand safety? We answer this and more, so you can keep your brand reputation secure. business strategy, audio advertising, podcast advertising, marketing, marketing strategy, business advice, branding, brand safety no full 7