Perry described this as one of his most powerful levers for idea generation, product positioning, and breakthrough innovation. And while many play with AI for its sleek automation or quick content, Perry's method unlocks the stuff “so advanced it feels illegal”

Here's an overview

[00:01:46] - Early AI Adoption & Experiments  

- Perry details his deep AI involvement since 2017, tinkering with IBM Watson and Jasper (formerly Jarvis), and how his head start shaped his journey into AI and bot-driven business solutions.

[00:04:09] - Humanizing AI and Future-Self Coaching  

- Brad introduces his “Future You AI Coach” product, using AI to simulate advice from your future self, blending psychological insight with advanced prompting for self-improvement.

[00:06:48] - Building Multi-Level AI Agent Systems  

- Perry explains his approach to structuring AI in three levels: advisory, management, and “doer” agents, and shares why he prefers Claude for advanced advisory responses versus ChatGPT for tasks.

[00:08:27] - ‘Pressure Prompting’ & Extracting Advanced Tactics from AI  

- Discover Perry’s method of “pressure prompting”—continually pushing AI for deeper, more contrarian, and even borderline “illegal-feeling” insights to uncover breakthrough ideas.

[00:11:44] - Sourdough Starter Positioning: Treating Products Like Pets  

- Illustrative case study: Perry shares how AI revealed sourdough starter customers see their product as pets, which led to a wildly successful product repositioning and unique new offerings.

[00:13:43] - The Power of Metaphors and Copywriting with AI  

- Insights on using ChatGPT for metaphor generation, adjusting messaging for different demographics, and how a single creative insight doubled a client’s conversion rate.

[00:14:43] - Five-Star Framework: Positioning, Aesthetics, Words, Technical, Service  

- Perry explains his comprehensive approach to business analysis and optimization — emphasizing that poor positioning is the root of most marketing failures.

[00:17:38] - The Aesthetic Factor: Neuroscience, Design, and Conversions  

- Deep-dive into the science of aesthetics: how bounce and conversion rates shift drastically based on light/dark design choices, and why humans are wired to prefer order and cleanliness

[00:22:06] - “Caveman Copy” and the Reptilian Brain  

- Drawing from copygreats, Perry discusses writing and designing for the instinctual “caveman brain”—making quick, emotionally-driven decisions, not just logical appeals.

[00:26:28] - Overcoming Fear, Decision-Making, and Reducing “Noise”  

- Anecdotes about making fast, gut-based decisions, busting through indecision, and the dangers of modern-day noise and self-doubt—plus Brad’s “30 Day Reset” product for clarity.

[00:31:41] - “What Don’t You Want?”: Inversion as a Success Principle  

- A powerful mental exercise learned from John Asaraf and Charlie Munger: listing out everything you don’t want, then inverting or eliminating, yielding more focus and satisfaction.

[00:35:32] - Entrepreneurs’ Need for Discovery & The Limits of Success  

- Exploration into why successful entrepreneurs continue to strive after hitting financial milestones—unfillable needs for discovery, novelty, and gamesmanship.

[00:41:03] - Strategic Business Acquisition in the AI Age  

- Perry breaks down his process for acquiring small businesses with SBA loans, the impact of AI/automation as a disruptor, and the startling stat that less than 2.3% of US businesses have CRMs.

[00:47:21] - AI-Driven Disruption: Hot Dog Carts & Robotic Movers  

- Brilliant examples of legacy businesses (hot dog carts, moving companies) transformed via AI, automation, and robotics to achieve outsized growth and profitability.

[00:51:13] - Building Operator Teams: Finding the #2 and Incentivizing Success  

- Perry’s approach to sourcing operational talent post-acquisition—luring number-twos from competitors with equity, perks, and a sense of ownership.

[00:56:01] - Niche Selection: Look Where Others Won’t  

- Why Perry selects challenging and “unsexy” niches (chemicals, moving pianos, sanitation contracts) for business, and why gold often lies in what others avoid.

[01:00:13] - The Toilet-Cleaning Millionaire: Lessons from “Dirty Jobs”  

- An inspiring close: a chance encounter with a stadium bathroom sanitation magnate who found massive wealth by doing what no one else wanted to do.

[01:01:44] - Closing: Perry’s Biggest Need and Where to Learn More  

- Perry shares his desire to connect with ambitious operators and leaders, and where listeners can follow him or attend his next GrowthHacking.com event.

For more on Perry visit: https://perrybelcher.com or https://growthhacking.com

What you're about to listen to (or ARE listening to) is a short episode created in less than 2 minutes with a new tool, for FREE, with ZERO prompts.  

I think you'll agree the quality of the conversation is, like I said, jaw dropping. 

Which free tool did I use to create this black magic? 

Well I'm happy to tell you, but I'd like to have you ask me. This is a way of me seeing who's engaged on my podcast.  

So to get the link to the tool, just send an email to brad@baconwrappedbusiness.com and ask for it. 

Feel free to ask any other questions too. 

As a free bonus I'll send you a short but very informative video I did specifically about the 5 Bucket Framework to Simplify AI that will be even more useful for you if you're planning any AI projects

Many new investors are intimidated by options because they don’t understand them or think they’re too risky. And they can be if you’re speculating on wild swings.

But when you use methods like the MoneyPress, it lets you focus on earning weekly income while other people speculate on the price and simultaneously limiting your downside risk. 

Experienced investors often over complicated options strategies and completely overlook this simple method to produce income week-over-week. 

Visit http://moneypress.pro to get their free book (just pay s/h)
 

Mario is the founder and CEO of Birdseye Hospitality, a renown hospitality consultant and serial entrepreneur as well as the owner of Denver's hottest nightclub, an immersive art dance bar called Beacon.

We start by delving into the art of cultivating robust customer relationships, turning fleeting interactions into lasting, positive experiences. Mario brings to light his own experiences at Beacon, a Denver nightclub renowned for its above-and-beyond customer service.

We dive deep into the significance of nurturing a workplace culture that motivates employees to consistently exceed customer expectations. Overcoming the hurdles of retraining existing staff and the importance of beginning with a well-defined plan take center stage in this conversation.

Our conversation turns personal as Mario recounts his journey from a failed restaurant venture to his flourishing consultancy at Birdseye Hospitality. His resilience through 2020 fiasco and the strategic pivots made during this period provide invaluable lessons for businesses.

Mario sheds light on the steps to creating an exceptional hospitality experience from an owner's viewpoint. We dissect the dynamics of rehiring and reintroducing rules within a culture gone astray, adjusting schedules and tasks, and the significance of empathy in understanding different perspectives.

This episode of Bacon Wrapped Business is not to be missed if your business hinges on direct customer interactions. Mario Nocifera's wisdom and insights on creating raving customers and cultivating a driven workforce will arm you with the tools needed to elevate your business.

Contact Mario@thebeacon.co to inquire about his services that he offers to hospitality based businesses

A native of Johannesburg, South Africa, who has studied and worked on four continents, Roddy has over 30 years of experience working in a range of medical disciplines and corporate sectors – from working in the hospital’s trauma unit to family physician, to Olympic sports medicine and exercise scientist, to biotechnologist and chairman of corporate boards.

Amidst his professional success, Roddy experienced his own happiness and health crisis. During this profoundly challenging time, he began applying his deep knowledge of performance neuroscience to his everyday life.

This intimate personal experience highlighted for him how many of us (even the most successful) have a misaligned relationship with our most powerful gift – our brain.

In moments of trauma, the brain develops intricate psycho-protective adaptations, to ensure our survival in the short term. However, these adaptations often impose substantial residual limitation, preventing us from reaching our full potential and leaving us with considerable dysfunction and distress.

So today, he’s dedicated to sharing his compassionate approach to Personal Mastery with as many people as possible in order to help others uncover their immense and innate capacity.

Visit https://roddycarter.com/vip to get a free gift 

A DAO is a Decentralized Autonomous Organization and is an important part of the crypto ecosystem. It's revolutionizing the way that people start and manage ventures and communities together. 

And today Alex Taub, cofounder of UpstreamApp.com joins me to discuss how they work and how his company is making it easy to start and manage it.  They're calling it "The Shopify for DAO's" because of how simple they make it.

Whether you're new to crypto or a seasoned pro, listen to this episode to learn more about how you might want to incorporate this into your business and ventures. 

And if you'd like to get my personal quick start on crypto, check out the free resource I personally wrote for my friends and fans available for FREE at https://bradcostanzo.com/crypto 

Are you living where you're treated best?

That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients.

If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, lifestyle and less confiscatory taxation, you're going to want to listen to this episizzle all the way through.

What does it mean to be treated best?

According to Andrew, the USA has the best “Brand” in the world, but that doesn't mean it has the best “product,” especially for some people. The USA is a wonderful place in many respects, but depending on your socio-economic status it could be a nightmare compared to your options.

And explaining the options is what Andrew does best.

For instance, some people with lower incomes and savings could afford a much more comfortable lifestyle or retirement in a developing country where the cost of living is a fraction of the USA. On the other end of the spectrum, those with high incomes and wealth can also avoid the increasingly confiscatory taxation of the US and the other countries in the developed world.

The adventures and lifestyle you can create by understanding your options can open up a whole new world.

This is a topic I've personally given a lot of thought to and today you'll hear me selfishly ask Andrew questions I want to know for potential moves I might make.

“Dirt Dog Millionaire” Reveals How To Do One Land Deal And Make 50-100X The Profit Vs. Flipping Houses Or Wholesaling… Without Experience And Without Using Your Own Money"

If you like discovering new business models that are a BLUE OCEAN, this is a can't miss episode.

Cody Bjugan was once dead broke, having lost everything only to reinvent himself and the land development business. In this episode he lays out exactly how anyone can capture the opportunity “hiding beneath your feet” using his simple methods of finding off market raw land and selling to homebuilders.

He's been a land developer for over 20 years and is the founder of Allied Development and VestRight – which has been teaching his methods to hundreds of students since 2019, resulting in many of them creating life changing wealth using the same method he details in this episode.

Want to learn how to do Land Deals like Cody?  Visit Vestright.com/VIP and see the special page he set up for you

What You'll Discover On This Exclusive Episode

• How Land Deals Get 50-100X The Profit Per Deal vs. House Flipping & Wholesaling – What if you could get off the hamster wheel of house flipping and do a single deal that pays you as much as 100 house flips? Cody will show you.
• Why there is so much profit in Land but so little competition for deals – Cody says off-market raw land is a “blue ocean” with very little competition and very big paydays… especially compared to normal real estate investing
• The 5 Steps Involved In Every Land Deal – Nearly anyone can learn to do to find off market raw land with development potential which homebuilders are hungry to buy from you. Even if you have no real estate experience at all
• Why​ No motivated sellers are needed to do 6-7 figures profit per deal – Tired of killing yourself trying to find motivated sellers? Cody makes his money from the buyers, not the sellers & everyone walks away happy & rich
• How Cody lost everything and built it back up again even bigger – If you've ever been down and out and knew you could climb back, this story will inspire you to what's possible with the right vision
• The reason Cody teaches his methods to others when he could just keep the profits for himself – Hint: It has nothing to do with money and everything to do with P.I.F. (revealed in the video)
• How one of his students is on track to make over $2 million in profit – by only doing the first part of what Cody teaches and let's Cody's team to do the rest (must see!)

Want to learn how to do Land Deals like Cody?  

Visit Vestright.com/VIP and see the special page he set up for you

The problem is that eventually, your “cup” reaches its limit. And, when you reach that point it doesn’t matter how hard you work or how many sales you close. You make a mess. So what do you do?

You make your cup bigger. But here’s the problem. A lot of times when you try to increase your capacity, your “cup” ends up with a bunch of holes. And no matter how much business you bring in, you can never fill it up, and you still make a mess.

If you really want to grow your business, improve profitability and quality, then you’ve got to plug the holes and increase the size of the cup.

That’s what Zac Stucki does. He's the founder of Homeric Consulting where he increases your business’ capacity and helps you fill it up, so you can grow, be more profitable, and have the benefits of owning a business that you deserve.

He's helped businesses hit 40% year-over-year growth rates, generated plans that added $1.2 million to the bottom line, and beat growth projections by 60%.

Get a free download of the Bottleneck Rules. 
https://drive.google.com/file/d/1pAhHsJrnPKxbsbZc4gF1NqTqX7NGhgfw/view?usp=sharing

And How to Make Your "Hustle & Grind" More Effective.
https://homericconsulting.com/?page_id=1002

If you've ever considered having a Plan B passport or second citizenship this is a must-listen episode.

Visit ApexCapital.Partners or email Nuri at nkatz@apexcap.org

Over the last ten years, Trevor has created and successfully exited three separate companies for over $600 million and never hired a single employee.

Now, he's helping people tap into their practical magic and become real-world wizards.

In today's episode we

• Tell the story about how the public library saved him from bullies
• How he started his first business at age 40
• The secrets to his 5 hour work day
• The importance of mentality and energy management as an entrepreneur
• How he's used an Alliance & Hub model to avoid hiring any employees as he scales his business up.
• And more

Visit TrevorGBlake.com for more 

Kate built four highly successful businesses in less than ten years with revenues that ranged from six to eight figures.

Her first venture was an e-commerce business that started with only $20. Within a year she grew this business to over a million dollars in revenue and over 15 million in online sales.

Kate then reinvested her earnings into a hotel brand in the Philippines. Bintana Sa Paraiso has been named one of the top hotels in the country. All the while, she managed its construction and development completely remote.

She also started a spa from a small one room which went on to receive the recognition of being in Inc 5000 list of the fastest-growing private companies in America, twice.

Kate created a community on Clubhouse from 0 to 100,000 entrepreneurs globally in just 12 months. To date, Kate has impacted over 7.5 million entrepreneurs. She has produced the longest-running virtual summit in the world that ran for 85 days 24/7. 

Now she is spending her time helping 1 million entrepreneurs get onboarded into the Metaverse and web 3.0.

She was honored as one of the 100 Most Influential Filipina in the World, and Top 8th Asian American Influencer in 2021 by Tripadvisor. 

KateHancock.com

hello@katehancock.com

Today I give you an update of what's been happening in the past few months along with 8 principles I use in my own business AND with clients and partners to help simplify growth and reduce friction. 

(I also mention the company Vestright.com which I've stepped in to help educate people on the opportunities in Land acquisition. Feel free to check it out).

In today's show I'll give you an overview of how I used the various principles: 

• C.A.S.E.
• Disney Dreamstorming Process
• Inversion Theory
• Constraints and Domino Theory
• Design Thinking
• How Might We
• Who Not How
• Simplification 

And in upcoming episizzles I'll be covering these in even more depth

Enjoy

Additionally, Eric has consulted for venture capitalists and successful companies at all levels including Club Med, Vessel Health, Fenix Space, PeakLogic, TakeLessons.com and more.  

Lastly, Mr. Berman was one of the co-founders of CollegeClub.com, Inc., the largest and most visited college site in on the Internet in the year 2000 (“the first Facebook”), where from September 1993 until June 2000, Mr. Berman helped the company raise $75 million, oversaw several acquisitions and helped managed the growth of employees from 3 to 400. Berman had served in a variety of positions there including Chief Operating Officer, VP Corporate Development, VP Business Development and Director of Sales.

In This Episizzle, you'll hear:

• How Eric's first venture College Club was the top 40th site on the internet and how he was days or months away from an early retirement before the dotcom bust hit.
• How Eric pivoted to working with influencers like Brian Tracy and how he made Brian an offer he couldn't refuse
• How Brandetize structures deals for their service with B2C companies and influencers to help them scale their business while reducing risk and increasing probability of success.
• What challenges Eric and Brandetize are facing now and how they plan to overcome those.

Contact: eric@brandetize.com  

Web:  Brandetize.com

FB: www.facebook.com/ericbbermn

IG: https://instagram.com/ericbberman

LI: https://www.linkedin.com/in/ericberman/

Today's episizzle is with world renown expert Paul Hoffman.

Learn more and claim some free gifts at SuccessSongs.com and Sculptations.com where Paul gives away one of his Success songs and 2 of my Tuning IN brain re-trainment experiences.  Also check out https://Goodmorninggreatday.com

Paul Hoffman, “The Personal Discovery Architect,” is the visionary, chief inspiration cfficer and creator of Sculpting Your Life.

Paul’s Sculpting Your Life Platform teaches the power of Rituals, Habits and Mindsets, so you are committed, disciplined, dedicated and determined to Sculpting The Masterpiece Known As YOU.

Some of the many things that have helped shape Paul’s life, getting a basketball scholarship, being Pink Floyd’s and Emerson Lake And Palmers  tour manager, being restrained and put in a straight jacket, overcoming drug addiction and one more thing, Paul wrote the very famous advertising song…Have You Driven A Ford…Lately?

He has spent the last 15 years teaching people how to RESET, REWIRE and RECODE their conscious and subconscious minds for success helping to identify the MINDTRAPS that Creep Into And Reside in your mind that wreak havoc on you on a daily basis.

His courses, processes and Tuning IN Brain Retraining Technology have been downloaded by more than 3,000,000 people worldwide helping to create more wealth, ideal health, unstoppable self-confidence, clarity, focus, productivity and meaningful and powerful personal and business relationships on the road to success. 

He has spoken and shared stages with extraordinary thought, business and spiritual leaders including, T. Harv Eker, Jack Canfield, John Assaraf, The Dali Lama, Robert Allen, Stephen Covey, Marci Shimoff, Brendon Burchard, Joe Polish, JJ Virgin, Mike Koenigs, Alex Mandossian, Cynthia Kersey, Mark Victor Hansen, Michael Beckwith and Marisa Peer just to name a few.

So whether you experience his Sculpting Your Life System, DaySculpting, Sculptations Tuning IN Process, Strong Mind Strong Body Strong YOU, Daily Good Morning Great Day, The Circle Of Brilliance, Success Songs, or his One on One Mind  Discovery Experience …Paul empowers and inspires people to own their desire to have and live their Ideal Life.

Watch as I interview Jesse Krieger founder of POWERFANS NFT marketplace https://baconwrappedbusiness.com/powerfan as he explains unique and powerful strategies. 

In the second half we bring in world reknown artist Ori Bengal on the hot seat as we come up with some soon-to-be released strategies for an artist using NFTs. 

SPECIAL:  As you'll hear in the last part of this episode, I am selling this episode as a special NFT on Powerfan. 

The holder of this unique 1/1 NFT will receive

• 1 hour phone consult with me, Brad Costanzo: Value: $2,500
• 1 custom portrait by Ori Bengal (digital & physical):  Value: $3,000+
• 2500 PFAN tokens from Jesse and Powerfans:  Value TBD as price rises.

Go to https://baconwrappedbusiness.com/nft to bid on the NFT.

Here's 1 quick tip to anyone starting a new side-hustle or business... 

This takes zero skill but will save so much frustration. (I wish I did it when I first started out)

Gave this friendly advice yesterday and figured someone else, somewhere might find it just as useful.

He reveals 

• How Covid and 2020 effected online business purchases and sales. 
• Who's on a buying spree
• What to expect when buying a business in today's market.
• How EF Capital is helping to match investors and investor/operators up and create a winning synergy
• And how EmpireFlippers is hiring . See more https://empireflippers.com/careers

If you're sick of building a business and ever thought that buying one might be an option for you, tune in now.

If you know what you'd like to have, but you don't know what would DRIVE YOU, then this is for you.

I've personally struggled with this question from time to time and recently helped a client work through this. 

This is a short solo episode with a few steps you can go through to help answer that question for you.

At then end I posed a question for you...

If I hosted a virtual workshop that went over this process in a lot more detail, so you could help discover what drives you and avoid the frustrating confusion of not being able to answer that question, would you be interested?  If so, email brad@baconwrappedbusiness.com and mention this episode and say "tell me more" 

• Would you want to buy it to live in a country with a lower cost of living while enjoying the high life of a condo on the beach?
• Would you rent it out and cash in on high yields in high demand locales?
• Would you do a combination of both? Live there for a few months and rent it out the rest of the year?

This has been an investment strategy I've recently been pursuing and I invited the founder of Real Estate Trend Alert (RETA), Ronan McMahon on the show today to discuss how his company provides the information, tools and access to deeply discounted deals before they're presented to the public.

Ronan McMahon is editor of Real Estate Trend Alert (RETA) and a global real estate scout. He spends six months of every year on the road, finding and negotiating opportunities to buy low and make serious profit from capital appreciation, rental income, or a mixture of both.

He does this both for his own personal real estate portfolio and for members of Real Estate Trend Alert. Only RETA get details of the best deals he finds worldwide—in Latin America, Europe, and Asia.

One of his biggest strengths is identifying markets that are due for an upswing in values—but where other investors aren’t looking yet.

I am a paying subscriber to their service and use it to educate myself on the possibilities of investing and potentially living overseas and I've gotten tremendous value from their resources.

But in addition to the education, Ronan and his team scour these countries and leverage their relationships with established developers to create incredible deals on pre-development real estate in what Ronan calls “the path of progress.”

Ronan also has a brilliant business model because he travels the world looking at real estate opportunities and leverages the RETA membership to secure these discounted investment properties, while sharing in the revenue from the developers.

It's a win-win-win situation.

• Developers win because they receive a surge of demand and pre-sales for the properties they want to develop, thus de-risking their investment
• RETA member-investors win because the economies of scale from the RETA memberships
• Ronan and his team win because they get paid for providing valuable deals and connecting investors with developers.

In this episode episizzle you'll hear me satisfy my own selfish curiosity (as always) but it will also get your wheels turning about how you might be able to create a profitable business by matching up supply with demand.

And if you're interested in learning more about Real Estate Trend Alert, visit https://internationalliving.com/real-estate and get his free report: 15 Best Places to Invest in Real Estate in 2021.

But if you have a leaky bucket, all the rain will drain to the ground and you'll be left with a lot less than you made.

But what if there were a way to reduce taxes or even eliminate them altogether the way many Fortune 500 companies do it?

There is a way, in fact there are dozens of ways and strategies that are perfectly legal yet often ignored.

That's why I invited Steve Moskowitz on the show today to discuss little-known strategies to help avoid (not evade) taxes.

This is less of an interview and more of a conversation where you'll hear me ask specific situational examples that will show what's possible as well as how Steve thinks.

If you're on the fence about this episode, wondering if the topic will be too dry to listen to, stop and give it a chance.

Because if you're in business now you could be missing a lot of money you could be owed now as well as paying a lot that you could avoid.

To contact Steve visit https://moskowitzllp.com or call 888-TAX-DEAL

Other resources mentioned in the show.

• https://moskowitzllp.com/tax-lawyer-blog/
• https://moskowitzllp.com/leaving-california-and-the-franchise-tax-board-behind-a-little-qa-on-california-exit-planning/

About Steve Moskowitz

Steve started Moskowitz LLP because he saw that while big corporations were consistently navigating the tax code to their advantage, smaller businesses and individuals were not. With prior experience as a CPA at a national accounting firm, and with extensive experience in the corporate world, Steve knew he could help smaller businesses and individuals by applying what he knew. He wanted to make a critical difference in businesses and individual lives that protected them from the powerful government and enabled them to keep and enjoy the fruits of a lifetime of work that otherwise could be taken away from clients by the government in just one action.

Today – together with a full team of tax attorneys, CPAs, enrolled agents and other professional staff – Moskowitz LLP helps business and individual clients across the country and overseas to resolve a wide variety of tax matters. The Moskowitz LLP team also creates strategies to utilize the tax code and relevant treaties to clients’ benefit, and provides ongoing tax support and tax return preparation. Unlike most firms, Moskowitz LLP clients pay a flat fee and are not subject to hourly rates.

Learn more at MoskowitzLLP.com

I invited advisor Sarry Ibrahim on the show today to discuss how these policies work, who they're appropriate for and how to get the most out of them.

If you're interested in speaking with Sarry, you can contact him at https://finassetprotection.com

If you currently sell "information" or courses, you'll want to listen closely to what Patrick says because he started where most do but has evolved his business in a way that provides him greater income, security and longevity.

His expertise is at the intersection of psychology, technology, and business: “behavioral design" which encompasses user experience, behavioral economics, and a dash of neuroscience.

Previously Nir worked in the video gaming and advertising industries where ge learned, applied (and at times rejected) the techniques used to motivate and manipulate users. He now writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. 

In today's show, Nir gives me (Brad) a masterlesson hot seat on one of my existing businesses and how to create a more habit forming product while also discussing how we can become Indistractable (which is especially helpful for someone like myself).

There's gold in this one. You might want to take notes

Visit NirandFar.com for more information

That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients.

If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, lifestyle and less confiscatory taxation, you're going to want to listen to this episizzle all the way through.

What does it mean to be treated best?

According to Andrew, the USA has the best "Brand" in the world, but that doesn't mean it has the best "product," especially for some people. The USA is a wonderful place in many respects, but depending on your socio-economic status it could be a nightmare compared to your options.

And explaining the options is what Andrew does best.

For instance, some people with lower incomes and savings could afford a much more comfortable lifestyle or retirement in a developing country where the cost of living is a fraction of the USA. On the other end of the spectrum, those with high incomes and wealth can also avoid the increasingly confiscatory taxation of the US and the other countries in the developed world.

Evading taxes is wrong.

Avoiding them however, through legal means is smart.

Further the adventures and lifestyle you can create by understanding your options can open up a whole new world.

This is a topic I've personally given a lot of thought to and today you'll hear me selfishly ask Andrew questions I want to know for potential moves I might make.

And if you'd like to know more about this, Andrew has 3 resources to share with you here;

• How to get Portugal's Golden Visa
• How to get Citizenship by Investment
• EU Golden Visa Residence by investment programs

And I highly recommend reading Andrew's book, which you can order here on Amazon.

This is a special video episode, so feel free to visit https://baconwrappedbusiness.com/tiagoforte-secondbrain and watch 

He's the founder of BuildingASecondBrain.com and joins me on the show today as we geek out about knowledge. 

BONUS:  Part 2 Begins 35 minutes in as Tiago turns the table and interviews me (Brad Costanzo) about how to buy and sell course based products, what makes a company valuable and sellable and out-of-the-box ways to do creative deals and monetize your knowledge. 

He recently published Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom on Amazon which you can get here:  https://amzn.to/2LokXqj

In the span of 21 months, and before his 40th birthday, Justin’s investments drove enough passive income for both he and his wife Jennifer to leave their jobs. Following his simple investment values, Justin negotiated deals with over 100 companies, multiplied his net worth to over eight figures, and maintained a family-centric lifestyle in less than 2 years. Just 2 years later, he doubled his net worth again.  

He now consults entrepreneurs and executives on lifestyle investing, with a forthcoming book and podcast based on his lessons and proven investment system that consistently produces repeatable returns.

Justin began investing heavily in real estate and now owns several profitable real estate related businesses, including OrangeTheory Fitness franchises and a large portfolio of multifamily rentals. His entrepreneurial ventures include IFM Restoration, a residential maintenance and rehab company founded in 2016. IFM recently funded its Series A with S3 Ventures, the largest venture capital firm in Texas, leading the round.

Justin is a member of Tiger 21 and a board member of Front Row Foundation International. He and Jennifer contribute to various causes privately and through their church, from fighting cancer to building clean water wells in third-world countries. Additionally, they sponsor multiple children through Compassion International. The Donalds are based in Austin, Texas, and love adventure-based international travel with their beloved daughter.

Learn more at JustinDonald.com

On the other side, selling a business can be a massively impactful decision to any business owner's future and making sure you do it right is critical.

That's why I invited Domenic Rinaldi on the show to talk about his experience in working directly with both buyers and sellers to help them navigate a complex transaction.

Meet Domenic Rinaldi

As owner and managing partner of Sun Acquisitions, and K2Adviser.com Domenic helps his clients both buy and sell businesses across a variety of industries.

Since 2005 he’s been personally involved in over 300 transactions for businesses with enterprise values of $2 million to $50 million.

In this episode we discuss

• The real risks that buyers and sellers face in the process of buying or selling a business
• Strategies to prepare well before a purchase or a sale.
• How Private Equity (PE) groups are now dipping down into the small business market in their search for acquisition targets
• Which sectors are the hottest for sellers and PE
• And what to do if you're thinking about buying or selling now or in the near future

You can get more information from Domenic by emailing him directly at domenic@k2adviser.com

I've personally been a fan, follower and customer of Perry and am excited to bring you this conversation.

Today we discuss one of the most important things you can do to succeed and keep sane in the modern world and that is to detox from distraction.

Perry shares the 7 criteria all business owners must  follow in order to do this effectively.

If you like this you can read his newest book available on Amazon: DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION 

The book reveals how to grow your business 4X faster by eliminating 80% of wasted effort. This book is for business owners who are overworked, struggling to keep up with your ever-growing to-do list, often overwhelmed with getting things done. 

If you’ve wondered why you are working so hard to make so little money from your business, this book reveals the clear path forward. Beyond time management, you’ll discover seven steps to scaling a prevailing business to accumulate wealth that lasts for generations. Not only that, you’ll identify and change habits to develop the mental toughness you need to say “NO!” to tasks beneath your pay grade.

And find out more at PerryMarshall.com

Zach Johnson, founder and CEO of the new Ad Card (from FunnelDash) reveals an exciting innovation in financial technology that can be used by digital advertisers to help them scale their business in ways they never imagined... until now. 

The innovation doesn't stop at advertising your own business, if you operate a mastermind or agency with clients who spend significant money on ads too, you'll want to hear how Ad Card's co-branding partnership deals can help you revolutionize your business too. 

For more information visit https://funneldash.com

Today Jack Born joins us to talk about innovative ways to use deadlines and scarcity in your marketing. 

Jack Born creates software that helps creators and online entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com, SurveyFunnel.io and several other software platforms.

Jack also created the Tactical Triangle concept which simply and elegantly explains how to scale your marketing and reach a bigger audience.

If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to increase your revenues without complexity or overwhelm by focusing on Offer-Based Marketing. 

Joel Erway helps Experts semi-retire with million dollar courses. Since 2015 he has worked with and served thousands of paying customers, helping them launch and sell their courses using The Perfect Expert model framework. 

For more links and resources visit

https://baconwrappedbusiness.com/power-offers-joel-erway/

For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a portion of your assets in this market. 

Especially now as it looks like we're re-entering the bull market. I invited Tai to the show for this epic 2.5 hour class where I pick his brain on the topics I want to know. 

ATTENTION: This is a special VIDEO episode and you can watch at https://baconwrappedbusiness.com/taizencrypto

This isn't about how to be a professional trader like Tai is, but more of a primer on his philosophies and wise investment strategies with sound risk management.

Tai's backstory is equally as inspiring as his knowledge of cryptocurrency investing. We devoted a lot of time to it on purpose because it demonstrates what you can do when you take radical personal responsibility for your life.

From being born in a poor Vietnamese fishing village, to picking fruit in America, working in sweatshops as a pre-teen, growing up in a drug-infested ghetto, spending approximately 14 years in federal prison….

To getting out, working his way up from nightclub security to day trading student, educator and finally mastering the art of trading crypto currencies and showing others how to do it as well.

There is no hype here, no BS, no get rich quick.

But if you watch closely you'll get an amazing education in what it takes to succeed.

HIGHLIGHTS (click the timestamp to jump to the topic in the video)

• 3:46 Tai explains how we originally met and what it meant to him (Brad blushes)
• 7:45 Tai's tells his inspiring origin story starting in a Vietnamese fishing village to getting hijacked by Thai Pirates and immigration to America working as a migrant worker
• 12:24 Moving to Houston and getting in trouble for drugs to spending 14 years in federal prison
• 18:50 Freedom and first jobs
• 27:20 Brad explains why Tai's story is so inspirational
• 31:00 When Tai discovered Bitcoin
• 44:24 A big misconception about Bitcoin's ability to overtake the US Dollar and Fiat
• 51:00 The market cap case for Crypto
• 52:26 Why Bitcoin may be better than Gold for a store of wealth
• 58:20 Bitcoin and Altcoins
• 59:22 Important: What is the VALUE of bitcoin and cryptocurrency?
• 01:01:05 Real world use case for blockchain technology
• 01:07:30 DEFI what is Decentralized Finance, what are the risks, why is it important?
• 01:16:00 How to PROTECT yourself from the Major Risks in cryptocurrency: Pumps, dumps, front running and manipulation?
• 01:19:00 THIS IS TAI'S 4 PART FRAMEWORK FOR PROFITING WHILE PROTECTING YOURSELF
• 01:46:00 Short list of some of the most well capitalized/funded coins which protects their development, Tezos, NEO, Cardano, Filecoin, Ethereum…
• 01:51:00 The EASY way to dip your toe into crypto. The 2 Taifu Crypto Indexes
• 01:58:00 Potential tax consequences of rebalancing
• 01:59:30 Tax Deferred Investing in a Retirement Account
• 02:05:45 Tai's training resources and courses and what to watch out for from the Youtube influencers who simply make money from ads and affiliate marketing.
• 02:14:29 How to avoid FOMO and chasing hyped up altcoins
• 02:15:22 How will you exit your profitable positions and what will happen? “How would you unload $1mm worth of Bitcoins and what will happen if you try?”
• 02:17:45 The ONE simple strategy to use if you're busy and want to take advantage of 80% of the growth of the crypto market with zero research.
• 02:25:30 How EARLY are we in the crypto bullmarket???
• 02:26:07 How the bull and bear cycles work in crypto
• 02:28:50 REALITY CHECK! If you get a hypothetical 10x return, if you're able to pull out 30%, you're doing fantastic.
• 02:30:03 Summary and Sharing the Love

Quick Links

• cryptocurrency.market
• cryptocurrency.market/faq
• TaiFu Crypto Market Index
• Twitter.com/heytaizen

He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals.

He believes a company’s financial success is directly dependent on the amount of value they share before AND after a purchase. Business is about relationships & touch points. The companies who put relationships before transactions will win. That is the Relationships Beat Algorithms approach.

Here's a sample of the topics we covered:

• How George's Lighthouse Method works and why every business should use it to build, grow and scale their business
• How to understand your customer journey and create a better one for them
• Hot to turn your customer service into a social media team
• Where you should and shouldn't put coupons
• How and why George stopped selling subscriptions on the frontend of the product and still scaled his subscription business
• Why email is the ultimate killer app and why most people are messing it up
• 2 incredible growth hacks George hasn't revealed anywhere else except to extremely high paid clients and partners.
• Why your job isn't to find customers but to be found by them (and how to do that better)
• How to use a surprise loyalty program

*Listening to this episode with a notepad is highly advised

To learn more, visit MindOfGeorge.com

Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized program for Entrepreneur.com that will follow 5 founders on the road from raising capital using this method all the way to a full NASDAQ IPO (initial public offering). 

And they're looking for entrepreneurs right now for the casting process (as of August 2020).

If you own a business now, this could be a very fortunate episode to listen to because Darren and his company are currently casting new entrepreneurs to feature on Going Public which you can see more about by visiting GoingPublic.com

Darren Marble – Founder, Co-Chief Executive Officer and Director Crush Capital

Darren Marble is a serial entrepreneur. In 2018, Darren co-founded Issuance, a leading provider of software as a service (“SaaS”) solutions for Regulation A issuers. Issuance’s Regulation A clients have raised over $150 million to date. Beginning in 2015, Darren was the Founder and Chief Executive Officer of CrowdfundX, a financial marketing firm focused on direct-to-investor retail marketing in connection with Regulation A offerings. CrowdfundX was acquired by Issuance in 2019 and Darren remains the CEO at Issuance. Darren co-founded the Crowd Invest Summit and is a contributor to Business Insider, Inc. and CryptoSlate. His insights have been featured in the Wall Street Journal, the New York Times, Forbes and the Los Angeles Business Journal. Darren attended the University of California, Los Angeles from 1998 to 2002 with a focus on Psychology. 

This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. 

It also will help you make more and better offers. 

Listen closely and then send an email to brad@baconwrappedbusiness.com describing your offers and any challenges you're having with getting them accepted by your clients or at prices that would make you happier. 

But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come with the territory

Enter Jessica Yarbrough

Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high value products and services. Her background is in international business and she has built multiple companies.

Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.

Free Training From Jessica:

Discover How to Easily Enroll High Paying Clients Over the Phone

Discover What 's Lacking In Your Business

For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/

If you've followed my podcast for any length of time, you'll know that buying businesses and creative dealmaking is by far my personal favorite topic.

And in this episizzle, we'll cover the foundational reasons about WHY buying a business can often be superior to building one and dispel the myths that keep most entrepreneurs and business owners from every trying.

We'll then dive deep into specific strategies about how to quickly find and acquire businesses or assets that open doors of opportunity wide open.

And you'll meet my personal close friend and business partner, Adil Harchaoui as we transparently explain the exact industry we are pursuing a strategic rollup in and how we're planning to do it, while getting advice from two of the best in the business.

In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. 

Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change their ways of thinking and make bold moves. 

Few people personify both bravery and reinvention like today’s guest, Lisa Guerrero. 

Known by millions as the award winning Chief Investigative Correspondent of TV’s “Inside Edition” news show, Lisa consistently faces difficult situations with confidence and strength as she investigates and exposes corruption and deceit at every level of society.

What most of her fans and followers don’t know is her heroic story of tragedy, triumph and reinvention at every stage of her career.

Some Topics We Discussed Include:

• How losing her mother at a young age set in motion Lisa’s lifelong journey of courage and creativity
• Leaps of faith that have resulted in amazing and unexpected opportunities
• How Lisa’s fearless approach to life helped her break into and succeed in diverse areas: from sportscasting and investigative journalism to country music and mosaic art
• Causes Lisa champions and the difference advocacy makes in people’s lives
• Concrete steps young people can take to make a difference in the world, even in the time of COVID-19 and social distancing

To learn more about Lisa or contact her for speaking, philanthropic activities or to simply follow her as she investigates injustice while  follow her on all major social media platforms @4lisaguerrero on Twitter and Instagram or visit her website: www.LisaGuerrero.com

Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure you stand out with intimate and authentic videos without getting overwhelmed by the process.

About Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that amplifies exposure and sales of successful entrepreneurs via systems, analytics. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.

Listen closely as we dive into multiple strategies you can use immediately and go through Dennis's workflow to make it easy.

As a special bonus to my listeners and subscribers, Dennis is giving a free checklist and training on video marketing.

You simply have to send an email to operations@blitzmetrics.com with the subject line: “Brad sent me” and you'll get it for free.

This is a powerful business model I personally have expertise in and have done multiple in the past. I plan on doing more in the future and that's why I invited Liam Austin to explain his method of doing virtual summits.

Who is Liam Austin?

Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.

5 Core Benefits of Virtual Summits

1. Grow your email lists
2. Build relationships with the speakers
3. Build your own authority
4. Generate revenue
5. Impact and help a cause

To learn more about Liam Austin check out entrepreneurshq.com or entrepreneurshq.com/summit

He is a successful entrepreneur, film producer, executive coach and philanthropist supporting numerous charities and causes ranging from child protection to medical cannabis and mental health awareness.

Frank has been a friend, client and partner of mine for the past couple years now since we met around the pool at Jesse Itzler's house and it's been a fun relationship ever since.

What you might not know about Frank is that he's

- Spent time "locked up" in prison

- Upon release he faced a choice to go back to his old ways or develop himself as one of the world's best fighters and channel his situation into becoming a champion.

- He dealt with the possibility of death every day for over a decade training with stone-cold killers

- And he's found peace and reinvented himself as a successful entrepreneur, producer, philanthropist and advocate for the benefits of cannabis and ending the stigma of mental health.

Other topics we covered

• how to deal with being forcibly locked up in prison and the necessary mindset to survive
• the career crossroads Frank's father gave him when he exited prison
• how Frank became the first super student in mixed martial arts and used that to beat everyone who came his way
• how frank reinvented himself after his MMA career
• the secret to Frank's Plus Equals Minus system to learn anything faster and better.
• and more

You can learn more at FrankShamrock.com

And for entrepreneurs, he demonstrates a unique rollup strategy that has allowed him and his company to build a 9 figure business in less than 18 months in a very unique and innovative way. They call it "Agglomeration"

This episode is one of the most advanced interviews I've done on the subject of acquisitions and the absolute definition of creative deal-making. After reading his book, "Entrepreneurial Investing: Connecting Sophisticated Capital with Talented Small Business" (which you can download for free below) I reached out to Callum so he can take me further and answer some big questions I still had. He answered each of them clearly and succinctly.

If you're looking to really expand you mind to what's possible with creative dealmaking make sure to listen to this interview (or read the transcript below).

Entrepreneurial Investing shows investors how to:

• Connect with good, profitable small businesses
• Ensure that your capital investment serves to grow business and invest in its people
• Profit from small businesses while having all the liquidity and risk mitigation of a big PLC

Meet Callum Laing

Callum Laing is the co-founder and CEO of MBH Corporation PLC, a publicly traded company that acquires small businesses around the globe, leaving the founders in place.

Callum has more than two decades of experience in starting, building, buying, and selling businesses in a range of sectors, including recruitment, sport and lifestyle, information technology, and telecommunications.

He has published three best-selling books on business and investing, has interviewed and published more than 1,000 interviews with entrepreneurs and sits as High Commissioner to the World Business Angel Investor Forum, representing Singapore.

Laing is also one of the pioneers behind the ‘Agglomerate’ methodology, which helps small businesses gain access to capital markets and connects investors with small profitable businesses.

Links from the author

• Download the book Entrepreneurial Investing for free:  https://www.entrepreneurial-investing.com/bacon
• Agglomerate - Idea to IPO in 12 months: https://goo.gl/XYTCAZ

Once you've read them, if you have got any value from them and are open to leaving a book review on Amazon.com, Callum makes a monthly contribution of school books to developing countries through b1g1.com for every review he receives (good, bad or ugly). So your review can make a big difference to a kids life.

There's a lot of confusion about what to do, what to avoid and how to pivot.

In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn...

Dry Cereal:
In the 1920’s, Post was the category leader in the ready-to-eat cereal category. During the Great Depression, Post cut back significantly its advertising budget and rival Kellogg’s doubled its advertising spend, investing heavily in radio and introducing a new cereal called Rice Krispies, featuring “Snap,” “Crackle” and “Pop.” Kellogg’s profits grew by 30% and the company became the category leader, a position it has maintained for decades.

Imported Automobiles:
The 17-month recession of 1973-75 was triggered by the energy crisis. In late 1973, the U.S. government issued its first miles-per-gallon report in which Toyota Corolla was second to Honda Civic in fuel efficiency. Since Toyota was experiencing strong sales, when the economic downturn hit, the temptation was to drop their ad budget, which they resisted. By adhering to its long-term strategy, Toyota surpassed Volkswagen as the top imported carmaker in the U.S. by 1976.

Quick Service Restaurants:
In the 1990-91 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.

Technology:
Amazon sales grew by 28% in 2009 during the “great recession.” The tech company continued to innovate with new products during the slumping economy, most notably with new Kindle products which helped to grow market share. In a first, on Christmas Day 2009, Amazon customers bought more e-books than printed books. As a result, in the minds of consumers, Amazon became an innovative company by introducing a lower cost alternative to cash-strapped consumers.

ADDITIONALLY...

If you're interested to see how I'm helping my clients use this time right now to build audiences and double down on authentic, intimate connection, email at askbrad@baconwrappedbusiness.com and use subject line: "build an audience" to let me know.

Good luck out there, stay safe and stay inside.

Do you think "Damn right it does!" or "How arrogant you are?"

These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential. 

Today I am joined by a very good friend of mine named Michael Bernoff.  I met Michael in 2011 when we were working on a business deal with my client and friend Drew Canole. Michael is a guy who is an absolute pro at understanding the way that the human mind works and how to use it to not only improve your own life, but to persuade others to improve theirs.

He's one of the most dynamic public speakers you've ever seen and he has an amazing ability to help you uplevel your game and realize just how much more is capable of.  I have been to Michael's events, I've seen him work live and I am proud to call him a friend.

Meet Michael Bernoff

Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.

During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.

Visit him at MichaelBernoff.com

Show Highlights:

• Yes, Average Sucks, but not THE average, your average.
• If you've ever felt you should be a bit further along in life than you are, this will hit you between the eyes.
• The number one fear of high performers
• How to use your identity as a tool to shape your reality How to change your perspective to view yourself the way you are, not the way you were to see how you can be.
• Hear Brad's 3 biggest aspirations and criteria for a life well lived.

Where you can see many of the products mentioned in this episode.

• Rome's 6 Week Guided Meditation
• DrIanStern.com 
• facebook.com/R0me.Za
• Hero Academy in Costa Rica
• Barehearted: My Journey With Vulnerability And Self-Love

Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefren

Bonus #2:  Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. 

Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up.

In this episode you'll hear Rich talk about

- unique ways to create and channel customer demand

- how to rapidly learn and integrate new information

-how to protect your business from some very big dangers happening right now from big tech and the platforms that digital marketers rely on most.

And you can see what Rich is doing next by visiting https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. 

I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your feedback about it.

Seriously, I want to hear from you and what you think.

Listen to this short episode and then either email me at askbrad@baconwrappedbusiness.com or leave a voicemail at the bottom of this page: Baconwrappedbusiness.com and let me know what you think.

If you do, you'll be on a short list to notify the minute I release this new project. 

And as mentioned at the very end of this one, if you're interested in more details on my Ideation Intensive process, shoot me a note on that too.

The fact that this show, without direct monetization has produced over a half million dollars in profits in the past few years surprises many people because they can't understand how it makes money.

Today I'm going to explain a bit more about how that works and I've brought on guest Luis Congdon from Thriving Launch podcast to help discuss other unique ways to monetize a podcast besides the well-known methods of sponsorships or direct sales of products.

Luis is an accomplished podcaster, course creator and digital marketing expert and his show has changed his life in more ways than one.

Listen in closely especially if you've ever considered creating a show but have been on the fence or if you haven't considered it but you're open to having your mind changed.

Additional links featured in this episode include:

• Thriving Launch
• Brad's Digital Marketer Guest Post on Instant ROI from Podcasting
• Five Star Freedom System

And if you have any questions for Brad OR would like to discuss how to launch your own podcast specifically for B2B lead generation, send an email to askbrad@baconwrappedbusiness.com and ask for information about this.

For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air. 

Today's guest, Micahel Bereslavsky bought his first site back in 2004 for $120 and sold it to a larger affiliate business for $2500. He then started to purchase more sites for cashflow before flipping them.

As of today's date, Michael has a Flippa page 52 transactions totaling $604,961.

In this interview I went deep into Michael's acquisition strategy and criteria to discover how he finds, negotiates, manages and then flips his deals.

I hope you enjoy this one as much as I did.

About Michael Bereslavsky

Michael Bereslavsky is the founder and CEO of Domain Magnate. He’s been involved in various internet-based businesses since 2004 and quickly graduated from building, promoting, and monetizing websites to buying and selling them. With over a decade of experience, Michael and Domain Magnate has managed 300+ successful deals.

Some Topics We Discussed Include:

• Dustin’s story
• What is WealthFit
• The vision of WealthFit
• The WealthFit business model
• Dustin’s budgeting course
• Balancing business, family, and everything else

Learn more about Dustin Mathews and get the full shownotes at https://baconwrappedbusiness.com/how-wealthfit-is-becoming-the-netflix-for-wealth-building-education-with-dustin-mathews.

Love the show? Subscribe, rate, review, and share!

• Here’s How To Review The Show »

Join the Bacon Wrapped Business Community today:

• Bacon Wrapped Business on Facebook
• Brad Costanzo on Facebook
• Brad Costanzo on LinkedIn
• Brad Costanzo on YouTube
• Brad Costanzo on Twitter

I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea what was causing my drops in peak performance until I met today's guest, Gary Brecka, founder of Streamline Wellness and went through a comprehensive diagnostic and health performance protocol.

Now, after over 6 months under Gary's health protocols, I've never felt or looked better in my life.

Click here to see the photo

On this incredibly revealing and transparent episode, we dive deep into what it means to really take control of your health and wellness and more importantly optimize it for high performance and amazing vitality.

So how do we achieve optimal wellness.? How do we bring out the physiological superhuman inside of each one of us? Live longer, sleep deeper increase our response to exercise improve our mental clarity skyrocket our libido and have true waking energy?

Listen to this episode to discover

• How Gary used to predict when people would die, down to the month, for insurance companies based on their biomarkers, and he was accurate.
• Why the most important information in a blood test is what's NOT on the results
• The role the Vitamin D deficiency plays on all parts of the body
• How Brad leverages testosterone replacement therapy and growth peptides to supercharge his performance and recovery
• How to iohack your energy in the morning without any supplements or medications
• Why Grant Cardone became a patient and a big investor in the company
• The 3 pillars of optimal health that most people miss
• The real culprit behind Alzheimers Disease and how to prevent and potentially reverse it
• How to safely stimulate humane growth hormone with two advanced growth peptides
• How to build strong muscles quickly by leveraging heat shock proteins in the saua
• What clinical dehydration means and how to fix it (hint: it's not how much water you drink)
• And so much more.

This two hour episizzle goes into depth, no surface level advice here. You may want to take detailed notes.

Better yet, contact Gary at StreamlineWellness.com and tell him that Brad Costanzo sent you!

Some Topics We Discussed Include:

• The 7 pillars to creating a million-dollar app
• The 10 Step Skyrocket Method to making an app go viral
• Organic vs Social and what makes the biggest impact on your downloads
• How to increase activation and engagement in your app
• What it really takes to make it big in the world of mobile app

To learn more about Sean and how you can increase the downloads of your app, click on PreApps.com and AppSecretsBook.com.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Bacon Wrapped Business Community today:

• Bacon Wrapped Business on Facebook
• Brad Costanzo on Facebook
• Brad Costanzo on LinkedIn
• Brad Costanzo on YouTube
• Brad Costanzo on Twitter

Some Topics We Discussed Include:

• How to know your PRE Score: “Personal Readiness to Exit” and why it matters
• Important questions to ask yourself before you ever decide to sell your business
• The biggest reasons owners decide to sell their business
• John's upcoming book about how sellers can better negotiate with sophisticated buyers to ensure they get the best price and terms possible
• Valuing a company on revenue vs earnings

Learn more about John and get the full shownotes at https://baconwrappedbusiness.com/what-to-do-when-its-time-to-sell-your-business-with-john-warrillow

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Bacon Wrapped Business Community today:

• Bacon Wrapped Business on Facebook
• Brad Costanzo on Facebook
• Brad Costanzo on LinkedIn
• Brad Costanzo on YouTube
• Brad Costanzo on Twitter

Creating short, snackable social media content is one of the most effective things to do but it's a pain to manage it all.

That's why I invited Shaina Weisinger on, the founder of Repurpose House to explain how they show marketers the full potential of their content by turning blogs, videos, and podcasts into shareable video and images for every social media platform.

To see samples of Shaina and Repurpose House's work, visit https://baconwrappedbusiness.com/repurpose-content-shaina-weisinger/

 Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies.

Shaina has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have.

She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world recognized brands such as Godaddy, HubSpot, MarketingProfs, and more through her video podcast, The Content Coalition.

Learn more about Benjamin and get the full shownotes at https://baconwrappedbusiness.com/innovative-marketing-tech-and-growth-strategies-with-benjamin-shapiro

Some Topics We Discussed Include:

• How Benjamin became the marketer he is now
• What lessons he learned from working at eBay
• Some marketing tips and tricks
• What MarTech Podcast is all about
• How to start podcasting the right way
• Benefits of partnerships, networking, and sponsorships to growing your podcast
• Some technological solutions and strategies

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Bacon Wrapped Business Community today:

• Bacon Wrapped Business on Facebook
• Brad Costanzo on Facebook
• Brad Costanzo on LinkedIn
• Brad Costanzo on YouTube
• Brad Costanzo on Twitter

Some Topics We Discussed Include:

• Significant development with Amazon in terms of making money, doing ads, and driving traffic
• Factors that could kill your Amazon business and what to do with them
• Product sourcing advice
• How much is a realistic startup capital
• Best promotional strategies
• Why choose niche vs broad
• What happens when you do everything right
• The Amazing course

Learn more about Jason and get the full shownotes at  https://baconwrappedbusiness.com/behind-the-scenes-of-building-a-successful-business-on-amazon-with-jason-katzenback/

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Join the Bacon Wrapped Business Community today: 

• Bacon Wrapped Business on Facebook
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Some Topics We Discussed Include:

• Considering acquisitions on your business
• Importance of right banking relationships
• How “Planting Seed” is important in making conversations to competitors about selling their business
• Advisers on Acquisitions and Dispositions sides
• Cash flow as an important thing on getting a loan
• Recurring revenue
• Services provided by Terry Lammers
• How to run business from a financial business

Learn more about Terry and get the full shownotes at https://baconwrappedbusiness.com/growing-through-acquisition-and-positioning-to-sell-your-business-with-terry-lammers

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• Here’s How »

Join the Bacon Wrapped Business Community today:

• Bacon Wrapped Business on Facebook
• Brad Costanzo on Facebook
• Brad Costanzo on LinkedIn
• Brad Costanzo on YouTube
• Brad Costanzo on Twitter

Some Topics We Discussed Include:

• How David went from being bankrupt in his twenties to joining Keller Williams
• The convenience that technology has provided in making business transactions faster and better
• How David learned how to hire people through Gary Keller’s Recruit Select
• Working with Pat Hiban as his accountability partner
• How Gobundance was born
• Finding influence from successful people
• How accountability is formed
• Gaining a success and peer partner
• How opening up problems to a group can make you stronger
• Having live meetings and outdoor events with the team
• David’s thorough process of dealing with documentation

Learn more about David and get the full shownotes at https://baconwrappedbusiness.com/david-osborns-tribe-of-millionaires-is-empowering-men-to-live-healthier-happier-and-epic-lives/

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• baconwrappedbusiness.com
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After seeing these methods work in several industries, he launched a separate business dedicated towards sharing the techniques that uniquely creates twenty inbound leads every day. Learn more strategies on how you can widen your reach and acquire leads, drive more traffic to your site, and earn more for your business by joining us today.

Some Topics We Discussed Include:

• How he came to invent his LinkedIn System
• Biggest mistakes people make in advertising themselves or their businesses in LinkedIn
• Teaching about breaking the common rules in generating leads
• The automation aspects of prospecting
• Best practices and platforms in lead generation
• How podcasts can put you in a great position for your leads and clients
• Taking advantage of the "birthing" thing: on LinkedIn
• Bringing traffic to your inbox
• The kinds of posts that bring a lot of engagement

Learn more about Jimmy and get the full shownotes at https://baconwrappedbusiness.com/linkedin-lead-generation-strategies-that-actually-work-with-jimmy-coleman/

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• Bacon Wrapped Business on Facebook
• Brad Costanzo on Facebook
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We've had episodes talking about how to sell, but this is focused on how to build sales teams that can help you scale.

Today's guest is Mark Evans, the founder of Standard Sales Company. He's helped multiple companies build a 7-figure sales team and individuals reach the seven-figure sales mark and beyond. Launching his book soon called "Raise Your Standards: The Definitive Guide to Building 7-Figure Sales"

He has a free resource for you called 15 “SALES TEAM ACTIVATORS” THAT WILL TAKE YOUR BUSINESS FROM 6 TO 7-FIGURES IN 90 DAYS OR LESS at https://90daysalesblueprint.com

The industry, soon to be $350 billion according to Forbes, is saturated with mediocre information products. It doesn't have to be this way. Today's guest, Marisa Murgatroyd, will explain how she disrupted the online education industry and has her sights on the way the world learns by "experiencifying" the process of learning and getting results.

Some Topics We Discussed Include:

• Why info products and course sales are falling and what to do instead
• Critical elements that will transform any online course into a viral phenomenon
• How to create “super-sticky” online courses that sell like gangbusters and deliver massive results
• How to “experiencify” your online courses and create raving fans for life
• How Marisa gamified her way to 700+ pages of testimonials for My Online Course
• How gamifying her launch lead to $1.5M in sales

Learn more about Marisa and get the full shownotes at https://baconwrappedbusiness.com/how-to-experiencify-your-courses-disrupt-online-education-with-marisa-murgatroyd/

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But how did Bezos do it?  Clues to his success lie in Bezos' letters to shareholders. However they can be difficult reading for the average business owners.  Fortunately, my guest on the show today, Steve Anderson, has distilled them down into 14 principles that any business owner, large or small, can use to capitalize on the ideas and strategies used by Amazon to become a trillion-dollar company and produce the world's richest man.

In this episode we break down several of the principles and topics range from risk and reward, to customer obsession, the Amazon flywheel and the 3 types of decisions that every business owner makes.

To grab a copy of The Bezos Letters for yourself and receive multiple bonuses, visit https://thebezosletters.com/bacon

About The Guest: Steve Anderson

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social platforms, Steve can analyze what’s happening now and explain its implications for the future. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a
writer/contributor to multiple publications.  His website is www.steveanderson.com

Steve’s first book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, (Morgan James Publishing), will be available in September 2019. In the book, Steve deconstructs Jeff Bezos’s personal letters to Amazon shareholders between 1997 and 2018, providing readers with a guide on the key takeaways and principles that Bezos leveraged in turning an online bookstore into a trillion-dollar company in just over two decades.

This time, he focuses on having the marketing stamina to build a business for a lifetime.

Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.

Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.

Some Topics We Discussed Include:

• The number one mistake new marketers make that old marketer don't
• How to incorporate direct mail with online operations
• Turning your VIPs into life-long customers
• Customer acquisition vs customer retention
• How to empower your team for better customer experience
• Why start live videos and how it affects your ad spending
• Standing out in a crowd of “experts”
• How to spot and compensate a great copywriter
• Genius ways to use direct mail
• The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.

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There are few worse fates than spending your life doing something that drains your energy and doesn't reward you. On the other hand, when you feel fully engaged, with meaningful work that you enjoy and get energized by, the rewards often come effortlessly.

That's why I brought Chad Mureta on the show today, co-founder of ProjectEvo.org along with Arman Assadi, to discuss their groundbreaking system that allows you to find your Flow and harness it for more energy, productivity, success and peace of mind.

Some Topics We Discussed Include:

• The difference between flow and fun
• The four brain types and how each of them harnesses their flow uniquely
• Chad and Brad's personal brain types and what those mean
• The most important characteristic you can have for success
• What Brad struggles with the most as he tries to find his flow

To learn more about Chad and Project EVO, visit https://baconwrappedbusiness.com/finding-your-flow-and-harnessing-your-energy-with-chad-mureta-from-project-evo

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That's where the growth journey begins. Zion Kim, the co-creator of the R.O.I. Method, join us in this episode to talk about how you can scale and grow your service business while making a big impact at the same time.

Zion reveals the quickest way to go from six to seven to multiple figures, no matter what business you are in.

**Some Topics We Discussed Include:
**

• How Zion co-created the R.O.I. Method with previous guest, Scott Oldford.
• Building a repeatable, duplicatable process to achieve a certain outcome
• The journey from hustler to business-owner
• The quickest way to go from six to seven figures no matter what business you’re in
• Niching down and why it doesn't mean that you have to be small
• Lead sources that people should be taking advantage of but typically miss
• What funnels actually do (it's not what you think)
• The ideal sales process for coaches and consultants that actually works
• The power of Leapfrog Theory
• How to activate and leverage certain groups of people to work inside your company
• Flipping your anger and frustration into passion and using it to productive use
  The power of having a significant mission and vision for the change that you want to see

Learn more about Zion and get the full shownotes at https://baconwrappedbusiness.com/a-tale-of-scale-how-to-grow-your-service-business-and-make-a-big-impact-with-zion-kim

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Our guest, Stephen Somers, is the Founder of Marketplace SuperHeroes which is an online education and service company that helps people across the world learn how to sell their products globally on Amazon.

In today’s show, Stephen talks about how they built the company into an eight-figure business from scratch and take it globally.

To learn more about Stephen Somers and his seven-day free training series please visit https://marketplacesuperheroes.com/home

For the full shownotes visit https://baconwrappedbusiness.com/how-to-take-your-products-global-with-stephen-somers

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My guest today is Justin Goff, who is an amazing marketer and entrepreneur who has had a very wild ride over his career. In this conversation, Justin talks about his journey to becoming the co-founder of a supplement company that sold $23 million in sales, getting bought out for a multi-million dollar payday, then traveling and facing depression. He shares some real-world stories and opens up about what happens if you chase the wrong priorities in life. After finally realizing that money didn't buy happiness, he recounts how he went on to consult and help some of the most successful entrepreneurs and business owners by showing them how to scale cold traffic.

To learn more about Justing Goff and get more of his fantastic advice please visit http://www.justingoff.com/

For the full show notes visit https://baconwrappedbusiness.com/how-to-scale-cold-traffic-with-justin-goff

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***Join the Bacon Wrapped Business Community today: ***

• Bacon Wrapped Business on Facebook
  * Brad Costanzo on Facebook
• Brad Costanzo on LinkedIn
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For more information on Splasheo, Gideon has a very special link for you. Click Here: Splasheo.com/bacon

For the full show notes visit us at baconwrappedbusiness.com

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  Join the Bacon Wrapped Business Community today:
• baconwrappedbusiness.com
• Bacon Wrapped Business Facebook
• Brad Costanzo's LinkedIn
• Bacon Wrapped Business YouTube
• Brad Costanzo's Twitter

Mads Singers is a serial entrepreneur and management coach with multiple businesses he and his team runs.

Today he talks about some of the big mistakes many business owners make and how to overcome them.

You can learn more about him at http://madssingers.com/management-academy

and see his innovative outsourcing company http://aristosourcing.com

Read more about Greg here and get the full shownotes at: https://baconwrappedbusiness.com/empire/

Today we discussed:

• why you might think about buying a business instead of building it
• why you might think about selling a profitable business
• Which businesses are in high demand
• How to determine your buying criteria
• How much money you need to buy a business
• What to do if you want to own a business but don't have the money to buy it and don't want to borrow it
• And a lot more

I asked a lot of questions that I personally wanted to know the answers to.

Greg delivered sizzling hot advice and you can read even more at this free resource:

State of the Industry Report https://empireflippers.com/industryreport

As always, send questions to askbrad@baconwrappedbusiness.com

Read more about Greg here and get the full shownotes at: https://baconwrappedbusiness.com/empire/

It’s a good thing that Thomas Edison never followed that advice.

“Pick one thing, say ‘No’ to everything else, blinders on, focus deeply”.

It's sound advice, but the problem is that when I hear this advice I simply hear: “stop pursuing new opportunities… stop trying new things.”

In this episode I give you an alternate perspective on this common wisdom and how it might not be right for everyone.

Why You Should Listen To This Episizzle…

• A unique and effective strategy you can use to get insanely effective results with YouTube.
• Hack the YouTube search algorithm with white-hate tactics that will never get banned and will actually reward your efforts.
• How to give YouTube more of what they want so you can get more of what you want
• How to structure your YouTube videos like a campaign that feeds other videos and creates momentum that propels you to the top of both YouTube search and discovery
• Usable by any business, but particularly useful for professionals, consultants, coaches, experts, thought leaders, course creators and affiliate marketers.
• A special offer for the first 12 listeners to help implement this.

Phillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress.

Phillip is also the author of "FIRE THEM NOW - The 7 Lies Digital Marketers Sell...And The Truth About Political Strategies That Help Businesses Win", an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,000 election victories.

Buckle down as Phillip unpacks the secrets behind...

• How to contract a marketing company...and how to know when you’re getting swindled
• How relationship building can lead to a 75% repurchase rate
• Why understanding audience insights could be more beneficial than running SEO campaigns
• Why digital marketers are becoming commodities and how to become irreplaceable
• How to discover the platforms that work best for your audience
• Why negative marketing works and tips to keep in mind when going after the big dogs

Quotes

“If the business owner becomes a commodity...you're in big trouble”

“The tip of the spear is to have a strategy that figures out how to
build a personal relationship with your consumer, your customer, [and]
your clients. Once you do that, you are almost irreplaceable”

Contact

• Email
• Twitter: @phillipstutts

Resources

• https://phillipstutts.com
• Win Big Media
• 5-Minute Marketing Audit
• Special Offer

Subscribe & Review The Bacon Wrapped Business Podcast
Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

This is a special episizzle because I uploaded an interview of ME I just recorded on my friends and business partners podcast: Hustle And Flowchart, available at EvergreenProfits.com

Some of the topics covered include:

• Why you might need to take your focus off execution

• How to stop aborting your best ideas too soon

• A 4-step process to pursue the right ideas

• Balancing your internal critic with your optimist

• How to get free of “fixing problems” and find real solutions

• Using constraints to brainstorm powerful ideas

• The "Effectual Thinking" mindset that makes entrepreneurs entrepreneurial

• Why physics and knowledge can solve any problem

• Tactics to shift your mindset (not just woo woo stuff)

• Getting on the journey of sucking less

• Defining criteria for an idea you’ll actually see through

• Find out if you are a laser or a floodlight

• How to know if your current “problem” is really a symptom of deeper business troubles

He's run 7 ULTRA Marathons on 7 Continents and... "HE HATES RUNNING"

We dive deep into his WHY and his business model that lets him travel the world doing impossible things while making a living helping others.

This is a special video episode which you can view at https://baconwrappedbusiness.com/impossible

He loves playing the money game like a kid loves playing Monopoly and remains an active investor to this day. He’s also a financial educator and pro-consumer advocate having authored 5 personal finance books.

His work has been featured in the Wall Street Journal, Investor’s Business Daily, Forbes, NPR, and MarketWatch, among other places. If you like what you hear from him today, you can get more of his insights on the Financial Mentor Podcast, or get his free email course, “52 Weeks To Financial Freedom,” teaching you how to invest smart, build wealth, retire early, and live free.

Visit: https://www.financialmentor.com

Today, Moe is on a mission to transform education from the ground up. He is inspired by the hidden potential in relationships between students and business and wants to unlock that potential. To realize his goal, Moe founded GenM back in 2016. GenM is a free education system providing students with free courses, apprenticeships with vetted business owners, certifications, and opportunities to earn money as freelancers on the platform.

Moe has revolutionized what it means to outsource business details while investing in the next generation of entrepreneurs and he invites you to be a part of what he’s built.

Get started today by listening in as Moe unpacks how he found success.

• How to leverage GenM to give you an edge over the competition and expand your sphere of influence
• Why GenM apprentices bring more to the table than any outsourcing site could ever hope to compete with
• How GenM provides the resources to train apprentices and ensures that value is flowing both ways
  -How you can get free access to GenM for life

Quotes

“We're really on on a mission here; we really want every small
business to use GenM as part of their daily workflow, and we just want
to add crazy value kind of like Amazon Prime.”

“We want to create one of the biggest education companies in the world
and we want to 10x the value every step of the way.”

Contact

• LinkedIn

Resources

• Get $25 off your 1st Apprentice at GenM here!

Ty is the author of two popular books on credit called “Perfect Credit” and “Business Credit Decoded.” He is often interviewed on radio and news shows, TV programs, and for magazines including Entrepreneur and Inc.

Ty currently serves as the CEO of Credit Suite where he has helped create and grow one of the largest and most credible business coaching operations in the United States.

On today’s episode, Ty will discuss…

• How to build your credibility and qualify for business credit
• The importance of public vs private information and how to keep yourself safe
• How to fund your own business growth while avoiding personal risk
• How to get your DUNS number for free and avoid scams
• Why business credit allows for bigger risks that lead to greater returns

Quote

“Knowing we have hundreds of thousands of revolving credit anytime that we need or want to access it, it gives us complete peace of mind. We know there [aren’t] things that are going to come up that we can't handle because we've got the money to handle it. And whenever we want to use a credit line, we could just simply do so and then pay it off and reuse it as need be.”

Contact

• Phone: (877) 600-2487
• Email
• Twitter

Resources

• Free 4-step guide on building business credit
• Dun & Bradstreet
• Credit Reporting Agencies

Subscribe & Review The Bacon Wrapped Business Podcast
Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review.

Mariko has since founded Visionary Yoga, an interdisciplinary approach to peak performance and personal mastery by blending the ancient wisdom of yoga and Ayurvedic traditions with the latest research on brain science and personal development. She works with business leaders, entrepreneurs, and high performers to create a highly attuned physical, mental and emotional state for optimal performance.

But how does this relate to you? Let’s unpack Mariko’s teachings...

• How to identify fear and other mental blocks...and eliminate them on the spot
• How shifting your mindset and thinking with your limiters turned off will revolutionize every area of your life; from business to relationships
• Why creating a Not-To-Do list is the step you’re missing to complete your To-Do list
• Why corporate retreats are the key to reigniting your business relationships
• Bonus Tip: How to reach out to influencers and get a positive response every time

http://visionaryyoga.com/

Subscribe & Review The Bacon Wrapped Business Podcast
Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

Several years ago they discovered a way to use their social media skills to **SCORE 30 NIGHTS AT a 5-STAR RESORT ON ONE OF THE WORLD’S MOST BEAUTIFUL BEACHES TOTALLY FREE...**without having to be a social media influencer (if you are, this is 10x more powerful)

It's one of my favorite stories from two of my favorite people and now they're revealing exactly how they did it at http://baconwrappedbusiness.com/fivestarfreedom

This is also a video episode if you'd like to watch us here: https://youtu.be/YuO1-XSQrg4

Today you're meeting one of my personal secret weapons and resources that I work closely with to make it them work big time.

Curt Maly, is one of the world’s most sought after experts on Facebook, Social Media Marketing, and Paid Traffic Strategies.

His exclusive Austin-based digital marketing agency, Black Box Social Media (BBSM), has a client list reads like a VIP Red Carpet list made up of celebrities, reality TV stars, Shark Tank contestants, professional sports teams, speakers, New York Time best-selling authors and lots of small/medium-sized businesses.

To See Curt's Simple Steps For Creating Facebook LIVE Videos That Convert, visit https://smag2.com/live

Here's a free resource for all My listeners from Curt: https://smag2.com/bacon

Read more about Curt and get the full shownotes at: https://baconwrappedbusiness.com/curtmaly/

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Mitch Russo co-founded Timeslips Corporation, the largest time tracking software company in the world. He pioneered the virtual organization with Chet Holmes and Tony Robbins, co-creating Business Breakthroughs International, with nearly 300 people and about $25M in sales. In 2013 he wrote the bestseller, “The Invisible Organization,” a guide for fully virtual organizations.

In 1985, Mitch co-founded Timeslips Corp, which grew to become the largest time tracking Software Company in the world. In 1994, Timeslips Corp was sold to Sage.

Mitch later joined Chet Holmes & Tony Robbins to create Business Breakthroughs, Int’l, a company serving thousands of businesses a year with coaching, consulting and training services. Mitch was the President and CEO.

After the untimely death of Chet, Mitch left Business Breakthroughs to help others build their business as a consultant specializing in building certified consulting and coaching organizations, working with call centers with large volume lead flow, and helping coaching organizations scale which he does today. In 2015, Mitch published “The Invisible Organization” which is the CEO’s guide to building fully virtual organization.

John Warrillow is an entrepreneur and author with over 20 years of research experience in the small and medium business (SMB) market. He founded The Value Builder System™ to level the playing field for business owners as they approach their exit. Over 35,000 business owners have taken the Value Builder Questionnaire™, and with the support of Certified Value Builders™ such as brokers, M&A professionals, and coaches, they’re using the statistically-proven methodology to improve company value by up to 71%.

John’s best-selling book, Built to Sell: Creating a Business That Can Thrive Without You, was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages. In 2015, John wrote another best-selling book that was released by Random House called The Automatic Customer: Creating A Subscription Business In Any Industry.

In today’s episode we’ll discover…

• How to sell your business without getting eaten by sharks
• What makes a business attractive to an acquirer…and how to make sure yours measures up
• Why long term value could make you less profitable in the short term…and why you shouldn’t sweat it
• How to create a business that can thrive without you..and how to avoid the “Owner’s Trap”
• 3 tips to increase offers when selling your business and how to start implementing them now
• How to create a recurring revenue stream (a.k.a. subscription revenue) and why it will add exponential value to any business
• Why now is the time to buy your next business and how to identify key value levers

Now the CEO of Digital Publisher, Inc. and JBF Health, Jon Benson started his online empire in 2004 with the release of his first book, Fit Over 40 which propelled him into the online marketing spotlight.

In 2007, Jon began experimenting with a new way to get products online. He combined his training in Neuro-Linguistic Programming and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL. This creation propelled Jon to internet marketing fame, doing well over $12B annually for marketers in virtually every online industry. He then turned his focus to copywriting and created Sellerator, the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online.

Today, Jon’s focus is narrowed down to the recent release of Email CopyPro. Email CopyPro is doing for email what Sellerator has done for the Video Sales Letter, allowing marketers without copywriting experience to generate A-List caliber promotional content and emails with a few clicks of the mouse.

Today, Jon is authoring Epic Love, a book on his experiences and study of love, sexuality and relationships. He is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side.

Here’s What We’ll Cover in Today’s Episode:

• Video Sales Letters: What are they and why are they so effective?
• How reading and listening simultaneously causes people to absorb 60% more and increased their probability of buying
• How to use hypnotic suggestion in your marketing
• Why selling the unique mechanism is so effective
• How creating trademarked terms and solutions can improve your conversion
• How to discover your “primary solution” and be seen as the best choice for your prospect
• The 4 Most Effective Types of Emails - EPIC

Read more about Jon and get the full shownotes here: https://baconwrappedbusiness.com/jonbenson/

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• Bacon Wrapped Business on Facebook
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• Brad Costanzo on YouTube
• Brad Costanzo on Twitter

On top of being a visionary entrepreneur, innovator and founder-CEO of four scalable media-tech businesses, our guest also has over 25 years of experience as a host, journalist and entrepreneurial executive across the world’s top media brands.

A passionate advocate for women in business, our guest launched a daily podcast on female entrepreneurship called WINGS of Inspired Business - Women, Innovating, Networking, Growing, Scaling to help women manifest the confidence, connections, and capital they need to realize success in life and business.

Meet Melinda Wittstock; a lover of travel, meditation, and yoga, a single mom with two great kids and a golden retriever, and today’s esteemed guest.

Over the years, he has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising.

His business, Convert ROI, enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue-producing campaigns. He manages over $2.5mil per month in paid advertising via Facebook and Instagram.

He was been rated as one of the top “Experts to Watch” by Forbes Magazine, has been featured on Entrepreneur.com, Business Insider, The Huffington Post, and been interviewed on various podcasts and web shows around the topic of social advertising.

Learn more about David and get the full shownotes at https://baconwrappedbusiness.com/davidschloss/

Some Topics We Discussed Include:

• The changing environment of social media marketing.
• The new way to promote webinars that works
• The "pillar content" process
• How David uses Instagram effectively
• Tease, Reveal Strategy, Case study combo

Favorite tools

• Revealbot.com
• Insightly.com
• Uphex.com
• Kartra

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Sure, we’re always marveled at the billionaires or those who have earned hundreds of millions of dollars in selling their companies or getting in early on a cool venture.

Some people are lucky like that.

But… what about for the rest of us?

How do we REALLY attain millions of dollars and still achieve a happy life with wife (or hubby) and kids, friends, health, etc.?

Marx made his first millions of dollars (CASH) growing a company that sells toner and office supplies via the phone. Not sexy, not Internet based, not Uber(ish) and not technology based either.

It’s much harder and much more admirable to earn tens of millions of dollars selling a commodity. And doing it with zero cash to start.

Marx was born in Caracas Venezuela, and migrated to the U.S. in October 1st 1977. He spoke no English and was being raised by a single mom.

He got in trouble at school, only got D’s and F’s and flunked 5th grade. His mom sent him back to live in Venezuela during the 10th grade because she could not afford to feed him.

By the time Marx got back, there wasn’t much hope for him. He smoked 3 packs of cigarettes a day, woke up with a beer and went to sleep with a Whiskey. He had been in shootouts and caused havoc wherever he went.

But one day Marx had an epiphany.

By the time he was 28 he was making $250,000 selling for an organization, which fired him after 3 ½ years. He got fired because the owner of the company lacked integrity and Marx let him know it.

By this time he owned a home, had a beautiful wife and had a one-year-old baby boy but zero money in the bank. In fact, he was still $35,000 in debt.

So as soon as he got home, he told his wife he was fired and she quickly put the kids at grandmas, got a biz license and made Marx get on the phone the very next day.

First year he sold $800,000 on the phone. By age 31 he had $1 million CASH in the bank. By 37 he had over $10 million CASH in the bank. By 38 he had $0 CASH in the bank, and by 39 He had NEGATIVE $2 million

After wanting to give up and asking himself “why bother?”… he built it back up, only this time he did it faster, smarter and with much more diversity than the first time.

Now at 48, he is worth more (in CASH) than he ever was.

It’s one thing to go from rags to riches. It’s another thing to go from rags to riches to rags, to negative rags, to more riches.

Marx will share the principles that really work and are still working for him and many other entrepreneurs.

Now Marx owns or has part ownership in thirteen companies where he focuses on helping them grow and develop into better companies.

He has developed a principle called V2GP2 . Which he applies and always works.

He has also developed what the REAL ROLE of the entrepreneur should be. When he helps entrepreneurs implement this into their businesses, they experience stratospheric growth.

This ain’t the typical “ we’re CRUSHING IT” internet marketing hype.” Marx is all about the truth. His system generates REAL business growth in any industry.

Listen intently to Marx when he shares the four aspects of the entrepreneur’s role. What really separates his organizations, which are doing much better than any of their competitors. His V2GP2 formula and how he is running his organizations now and how he came back from disaster, where he almost lost it ALL (Wife and kids included).

Want more from Marx? http://www.callmarx.com

Dr. Ben Adkins can tell you exactly how to do it and give you the tools to start building your side hustle today using Facebook Ads.

Dr. Ben Adkins is a Licensed Chiropractic Physician and the Founder of Closer's Cafe. Ben grew his Chiropractic Practice using Facebook Marketing and then went on to help other local businesses do the same with his Agency.

Ben created the Closer's Cafe Blog and Mastermind when he realized that other local businesses around the globe also need effective marketing.  Closer’s Cafe is a resource for those who are looking to build their own Facebook Ad Agency so they can help their community thrive.

Ben has been a highlighted keynote speaker at conferences all over the country including The ASK Method with Ryan Levesque, Traffic & Conversion Summit and Social Media Marketing World.

Here’s What You’ll Discover In This Episode...

• How customers make decisions about a business
• How to get a solid system in place and expand to other niches easily
• How to get your foot in the door with one, small service and grow from there.
• How to transition from side hustle to main hustle

Getting Clients

• How to find your niche
• How to use doughnuts to get in the door
• Pitching: don’t forget how to talk
• Learn the ins and outs of how to run your business
• How to utilize your testimonials to get more business

Bottom Line

Business owners are busy running their operation; even if they know about marketing oftentimes they’d rather just write a check and get back to doing what they do best

Resources

• https://trafficandconversionsummit.com
• http://www.sho.com/titles/3460233/bipolar-rock-n-roller
• https://www.closerscafe.com/category/how-to-guides/

Contact

• http://www.closerscafe.com
• https://www.facebook.com/drbenadkins

Subscribe & Review The Bacon Wrapped Business Podcast
Thanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!

After getting fired in 2011, Caitlin built her skills into a $40k+/year income with a thriving freelance proofreading business. In 2015, she launched her first online course, Transcript Proofreading: Theory and Practice™, which generated $100k+ in just three months. Caitlin launched another course in 2017, this time making over a million dollars in the first eight months alone!

Now Caitlin gives no-nonsense, “swift kick in the butt” advice on how YOU can get out of your own way, build skills, and create income--so you can live the life of your dreams too

Joe Fier and Matt Wolfe are two of the smartest and coolest marketers and entrepreneurs in the industry and are widely known for sharing everything they know with their audience.

Learn more about Matt Wolfe and Joe Fier and get the full shownotes at https://baconwrappedbusiness.com/hustle1/.

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If this is your first Wednesday WisDumb let me explain what we're doing here.

I am personally going after a lot of the various success quotes and platitudes, which is a can be a trite statement that doesn't really convey the truth and is oftentimes a lacking and I am poking holes in it. I'm playing devil's advocate.

And the sayings I'm going after, I'm not saying they're stupid, I'm not saying they're dumb, they are actually half wise, half dumb.

More importantly, they don't tell the whole story. And since social media is so inundated with people, myself included, sometimes sharing quotes and wisdom and thoughts and success platitudes that I thought it would be helpful to help shift your thinking on some of this stuff, and open it up, and at least make you think deeper.

So let's go back to this very famous quote by Zigler, "Your attitude, not your aptitude, will determine your altitude."

So what Zig is saying here is that, "Hey, man, it's just your attitude. It's not your, your skill set your aptitude is your your ability to perform will determine your altitude."

Now, I am a firm believer, that attitude is probably more important in the very beginning than aptitude in most cases. And it is very important that if you can find somebody who's got a winning attitude, and it's got a kind of a "go get them, I will be open, I will learn, I will figure it out" type attitude. That is one of the hardest things to learn. And it is one of the most valuable things that employer can have.

In fact, there was a an amazing book I read about the founding of Southwest Airlines, I think it was called Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success, and it was it was really great. But South West Airlines has this entire philosophy in HR, which is hire for attitude, and train for, I guess, aptitude or train for the skill sets because they figure if we can find the right person, we can train them to do what we want.

However, this statement is woefully incomplete.

Because your attitude not your aptitude may determine your ability to get your foot in the door and figure it out. But you can't just go through life with you know, grinning a happy attitude, and not with any skill sets. Because it may get you in the door. It sure as hell isn't going to keep you in the door.

So here's my challenge to you.

Think about these two areas of your life. These two buckets, I don't care if you have to pull out a piece of paper and write this down. But look at your attitude and list out the things you believe with your attitude you're doing right. And then be brutally honest, and list out the things where your attitude could use an adjustment and optimization and think about it like are you sometimes being late? A little bit lazy, right? That's an attitude thing. Are you not doing some stuff that you should be doing? Are you taking the shortcut? are you complaining? Are you ever finding yourself in a victim mentality thinking, well, if somebody only gave me this, I'd be fine.

Or are you taking on this attitude that just give me something I am going to be resourceful. I will figure it out as I go.  And a lot of times we show up like this.

But a lot of other times, we'll show up like this only occasionally. I am absolutely guilty of this as well.

But if you show up, ready to give your all and ready to figure it out, no matter what, especially when people are counting on you.

And that's really one of the most valuable things that you can do. Not only like, yes, as an employee, but as an entrepreneu, as a business partner. And if you're a consultant, if you have clients, that's what people want. They want somebody who's super resourceful and is going to go figure it out. In fact, I'm going to put a link to of previous podcast or an article called "A Message to Garcia." If you've never read a Message to Garcia, I am going to put a link to the video here: https://www.youtube.com/watch?v=p4pgzs2C8jk

And then challenge number 2, look at your Aptitude.

What are the skill sets you currently are working with? Where could you increase those, where can you add new aptitudes on there, and how can you help grow both of these areas, because one of the things you'll find out is, is as you grow your attitude and aptitude, your your confidence, your belief in yourself is naturally going to increase because not only are you going to have the skills you're gonna have the attitude to back it up to know that even if you don't have the skills, you're going to be able to get them and and succeed.

And then once your beliefs about yourself start to really coalesce and strengthen your entire identity is going to take on a new role. And at that point, there is going to be a cascade of awesome it happens in your life.

It works every single time I talk about this a lot with my employees, my business partners, my clients, and I even did an episode on this exact topic with Jim Fortin for a few months ago.

But my entire point of this thing is that is a great quote but it's only half wise it's half dumb.

It's actually leaving something very specific out which is what a lot of the Wednesday Wisdumb quotes will do.

And I don't want you to go through life only thinking halfway or not thinking for yourself or just listening to platitudes.

Okay, that was another episode of Wednesday was dumb.

I hope you've enjoyed it. Send me an email if you did, if you have any other quotes that you want me to play devil's advocate on or that you think are just kind of half baked and we'll go after that you can send me an email to askBrad@baconwrappedbusiness.com

Links Mentioned

• Logical Levels Episode on Apple Podcasts
• Logical Levels Episode on The Blog
• A Message To Garcia (On Resourcefulness)

As the author of the bestselling book: "Brain Hacking: Rewire Your Mind to Have It All", Adam is condensing all his years of research into a step-by-step strategy guide designed to help you defeat the negative thoughts in your mind that stop you from getting what you want.

Buy the book on Amazon at https://amzn.to/2Pf0JvW

Learn more about Michael and get the full shownotes at https://baconwrappedbusiness.com/consulting-success-with-michael-zipursky/

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Stephan Spencer, an internationally recognized SEO expert and the author of The Art Of SEO, talks about his primary business model of consulting, coaching, and personal development.

He focuses on talking about SEO and the foundational principles that are working and not working right now. Believing that it’s never too late to start doing SEO, he shares a good foundational roadmap and some effective ways to reach a wider audience.

As a special gift to listeners of Bacon Wrapped Business, Stephan is giving away 4 free books: http://www.marketingspeak.com/bacon

Some Topics We Discussed Include:

• What works and what doesn't in digital marketing
• Why it’s not advisable to intermingle your personal brand with your company brand
• Why you shouldn’t neglect your personal brand
• Stephan’s primary business model at the moment
• How personal development enhances not just our lives but our businesses as well
• It's never too late to start doing SEO
• A good foundational roadmap for audit and optimization
• Some effective ways to reach out to bloggers and influencers and get them to link to you

Learn more about Stephan and get the full shownotes at https://baconwrappedbusiness.com/stephanspencer/.

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Today I'm taking on the popular quote: "How You Do One Thing Is How You Do Everything"

I'd love to hear your thoughts on this and recommendations for future Wisdumb episodes.

Send me the quotes and platitudes that you think aren't quite accurate: Email askbrad@baconwrappedbusiness.com

So if you want to get more speaking gigs, build credibility, and generate new opportunities so you can how to write a book that builds authority, this is for you.

Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book.

The New Brand You: Your New Image Makes the Sale for You

As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award.

Her latest venture, Book Launchers, helps entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book.

Some Topics We Discussed Include:

• Why it's so much easier to buy a small business versus a $1 billion business
• How to find a buyer that cares about the employees and that's not going to trash the company
• Carl’s business model and mindset of deal-making
• Things to look for and things to steer clear of when buying a business
• Strategies for outsourcing or hiring someone else to do due diligence and write up the legal contract for you
• A great method for deal flow and deal origination, building relationships, and preempting what your deal team's going to look like
• Why the best deals are not with brokers
• Accounting and financial methods for valuing your business
• Some of the best ways to find deals and get into the deal flow

To see Carl Allen's Business Buying Accelerator Program just visit: https://baconwrappedbusiness.com/carlallencourse

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In this episode, Brad Costanzo sits down with Anton Kraly of Drop Ship Lifestyle to serve you sizzling hot advice on how to do drop shipping the right way, most especially if it concerns high ticket products. Anton shares how you can build relationships with manufacturers, identify pricing, market online, and more so you can serve up those products to your customers without missing a heartbeat.

Some Topics We Discussed Include:

• What dropshipping actually means and why it is one of the quickest ways to get started in eCommerce
• The right way to do dropshipping
• Anton’s business model for dropshipping
• Higher-ticket dropship stuff versus $50 and under
• Manufacturer versus distributors – who to go straight to
• Dropshipping from the US versus dropshipping from China or somewhere else
• How to make people choose you over your competition
• The best way to get your dropshipping business off the ground and running

To learn more about Anton Kraly and get some sizzling hot advice on how to do drop shipping the right way, visit https://baconwrappedbusiness.com/dropshipping/

Love the show? Subscribe, rate, review, and share!

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You'll discover his 15 point sales copy formula as well as his mindset going into an existing or a brand new offer.

You'll also hear how he survived an attempted suicide jump from a 7 story building and landed on his head.

Visit AdilAmarsi.com

And StorySellingEmails.com

Access and influence are two great tools to use because figuring out how to access your audience can you create the kind of influence you want. Brad Costanzo interviews John Ruhlin of the Ruhlin Group who utilizes gifts to get access and influence with people.

As an expert Gift Giver, he explains to us the value of using Giftology or the art of giving gifts to our business relations as well as how we can get started on it. There is so much to gain from showing gratitude, and by gift-giving, you can get more referrals, drive more results, and ultimately grow your business.

Some Topics We Discussed Include:

• What Giftology is all about
• How John got Cameron Herold to refer him and open up doors for him
• The art of picking the right gift and how you can make an impact with that
• Using gifts to open doors, stay relevant, and keep the deal moving forward
• How John built a relationship with the Cubs and other high net worth clients
• The worst gifts to avoid

Free gift for you from John: http://giftologybook.com/bacon.

Learn more about John and get the full shownotes at https://baconwrappedbusiness.com/giftology/

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Bullet Points

• How Nathan started selling textbooks online in college which turned into a $30mm dropshipping business selling baby products.
• How a hiring spree almost caused him to fail
• The problems with traditional outsourcing
• The gap in the market that FreeeUp.com fills for entrepreneurs
• 360 Delegation https://www.profitfactory.com/360delegation/
• What's working to grow FreeeUp.com in a competitive marketplace

Visit FreeeUp.com for more info

Maybe you want to have dinner with your favorite movie star, or walk the runway at New York’s Fashion week? Or get married at the Vatican by the Pope himself.

Well anything your heart desires is possible if you know Steve Simms.

Steve is the Founder of Bluefish… An exclusive, high end concierge service he created to bring people’s wildest dreams to life.

Steve is going to share the key to his success, which is how to network with the world’s most successful people.

And if he's a perfect example of using Access & Influence to achieve anything.

More than though, he's a down to earth, straight shooting guy with zero pretense and pomp. You're going to love it.

Check Steve out at Bluefish or SteveDSims.com

As a journalist with more than 20 years of experience, she’s worked for the CBC, CNN, Reader’s Digest, the Montreal Gazette, Asia Pacific Broadcasting (and more) producing print, TV, radio and new media. She is a regular contributor to the Huffington Post and Entrepreneur.com. She was voted “Best TV Personality” by the readers of the Montreal Mirror and has been featured in the Montreal Book of Everything.

When she’s not writing or creating courses to help small business owners get better media coverage, you can find her whipping up a delicious gluten-free treat, running barefoot or answering the question “why” for the eleventy-bajillionth time.

Her first book, working title “Baby Got Booked: Learn to speak in sound bytes, write a killer press release, woo journalists and become a media magnet” is slated for release this fall.

Get (free) practical, doable tips on how to tell your story in a way that makes people (and the press) want to listen at http://geetanadkarni.com or http://babygotbooked.com

Nathan is definitely a powerhouse, and even with his numerous businesses, he runs his investments even without full-time employees. He reveals his secrets on how he handles his investments from hiring to having hires execute tasks. There is so much to be learned from Nathan so don't miss this episode.

Some Topics We Discussed Include:

• How to use your podcast strategically to build access and influence to some of the top tech entrepreneurs out there
• The Heyo story – what the software did and how the company was launched
• Where to go to raise millions in funding
• How to think outside of the box and put together lucrative deals using nonlinear strategies
• Why building momentum is king to making good things happen
• Why giving up on some business ideas is okay
• The lessons and business strategies to be learned from Walt Disney
• What Nathan’s new book is going to be about

To learn more about Nathan and his secret on how he handles his investments from hiring to having hires execute tasks, visit https://baconwrappedbusiness.com/nathanlatka/

Love the show? Subscribe, rate, review, and share!

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She was dubbed “The Twitter Queen” by her friends when she predicted the mainstream use of Twitter by celebrities and even presidents.

Now she’s known as the CEO’s secret weapon when it comes to influencing marketing with her social media campaigns that get phenomenal results.

Combining her formal education in Psychology with her underground education in influence and persuasion, she is one dangerous woman when it comes to creating marketing campaigns that go viral online.

Today, she joins us to share some industry secrets to getting massive media coverage to build your brand.

Learn more about Deb and get the full shownotes at https://baconwrappedbusiness.com/debcole/

Here’s What We’ll Cover in Today’s Episode:

• The insider secrets to help you get noticed by those who matter to your business
• The steps to owning the media and making yourself irresistible to the most influential people in it
• Why it’s important to be on both new media - the online stuff – and television
• How to get mass exposure on television or leverage your exposure on social media
• Integrating old media an new media
• How Deb got to work with one of Oprah's producers
• How to get invited to guest on TV shows and become a regular
• Producing your own show versus trying to be on other people's shows – the pros and cons

Love the show? Subscribe, rate, review, and share!

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If you enjoy peering into the mind of an entrepreneurial powerhouse and marketing master like this, you might qualify to attend one of David's private Mastermind groups at http://themarketingmasterygroup.com

Some Topics We Discussed Include:

• How David started off as a 13 year old marketing consultant and saving a family friend's company
• His "hot seat" strategy used at a speech that catapulted his credibility at a very young age with big time CEO's
• Unique ways to increase a company's Valuation
• How O.C.D. = Higher Valuations
• How a 200 page spiral bound notebook saved David $1million on a software company acquisition
• A masterful marketing strategy David used with a home-battery client who was competing with Tesla. (Remarkable!)
• The Biggest Secret In Marketing is ______
• How a simple Sold Tag on a sofa helped turn around a furniture company's sales
• Why and how to create your own competition
• What he thinks about Jeff Bezo's strategies
• How to use "Time Travel" to prevent disasters and open doors of opportunity in planning your business
• And much more

Learn more about David and get the full shownotes at https://baconwrappedbusiness.com/davidreiss/

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Roland Frasier, the Managing Partner at DigitalMarketer, talks about buying a company with zero money and getting other people to pay you for the privilege of running it.

Sharing the experiences that led him to his success today, he lends some advice for those who are starting their business aiming to buy a company or negotiating on getting one.

Discover how you can leverage relationship-building techniques as well as technologies and apps to find bigger opportunities to grow your business in today' show.

Here’s What We’ll Cover in Today’s Episode:

• Why sometimes it’s necessary to bifurcate your job and carve out the part that you don’t like doing and pay someone else to do it for you
• Thinking bigger and looking for the most highly leveraged opportunities
• Some of Roland’s favorite business wins and deals
• Finding ways to add value to companies and to people and make yourself indispensable to them - to a point where they ask you to stay on board!
• Positioning yourself either directly or indirectly with the people that you ultimately want to do business with
• How to have a business without paying for it – finding funding for your business or ventures
• Messaging platforms and how people are using automation within those

Learn more about Roland and get the full shownotes at https://baconwrappedbusiness.com/rolandfrasier/.

Love the show? Subscribe, rate, review, and share!

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I first came across Mark's video called "Every Internet Marketing Video Ever"...

Then I saw his "You are not Gary V" video which sunk the hook in deeper for me:

You can watch both videos by visiting my Show Notes page here: http://baconwrappedbusiness.com/markkaye

I'm a big fan of what and how Mark does and I think you'd be a fool if you don't pay attention to what he has to say.

Some topics that were discussed include:

• Matt & Joe’s background and their respective careers in Marketing and Entrepreneurship.
• How they built and shut down their agency
• The KEY reason they promote affiliate products – This Reason made their income skyrocket!
• The ups and downs of having an agency in dealing with clients
• How to create a bigger bang for your buck
• Why they LOVE affiliate promotions
• Why it is important to fire clients
• What is EGP letter and the reason for discontinuing it
• Figuring out and surviving the bloodbath zone in the business
• Operating on a higher level to take off stress on your back
• Some tips on how to retain customers in your business
• Being and operating on the right side of Pareto’s principle...aka the 80/20 rule
• The powerful concept of omnipresence – “Once you get it, you’ll never get rid of it”
• Some growth tools they use in retargeting
• Their secret sauce in creating content
• What types of contents that get more opt in rates
• Strategies on in-depth content marketing  
• Their podcast process which is basically HANDS OFF after recording
• Their 5 sources of traffic for their business
• The North Star concept and why it matters
• Being Significantly successful vs Successfully significant in life

Learn more about Matt and Joe and get the full shownotes at https://baconwrappedbusiness.com/evergreenprofits/

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In this episode you'll hear JV and I discuss

Finding passion vs creating passion
3 Clues to discovering a passionate path
The only way to find or create your purpose
The real business you're in
If you'd like to learn more from JV Crum III, visit his website at http://consciousmillionaire.com

And check out his free gift to you:  Quickly Grow Your Business In As Little As 3 Days... Even If You Have No Idea Which Steps You Should Take Next! 3-DAY CHALLENGE FOR COACHES & CONSULTANTS available here:  http://consciousmillionaire.com/rapidgrowth

Mike is a former small business columnist for The Wall Street Journal, and regularly travels the globe as entrepreneurial advocate.

Mike launched three multi-million dollar companies before his 35th birthday, was awarded the NJ SBA’s Young Entrepreneur of The Year when he was 26. He sold his first company to private equity and his second firm to a Fortune 500. Mike is an active partner in multiple companies, including an American manufacturer, a business growth consultancy, an augmented reality tech firm, and a
certification organization for accountants, bookkeepers and business coaches called ProfitFirstProfessionals.com

In this episode you'll discover

• GAP accounting: what is it and why doesn’t it work?
  -The one small step that will shift your mindset to focus on your profits first.
• Reverse engineering profits: why this is key to your overall business success.
• Some of the most valuable lessons I’ve learned in business.
• Who’s the MOST important employee in your business?
• Much, much more!

I feel a little sorry for people who aren't in "Fear" a little bit every day.

It takes a great and vivid imagination to be fearful of anything.

Obviously, Danger and Fear aren't the same thing.

When we're in danger, it means what we "feared" might happen... well it's happening. It ain't our imagination no'mo.

Fear's just an emotion caused by a really vivid imagination.

So what's cool, if you really think about it, is that the more fear we feel...

The better our imagination is.

So, if you find yourself like a deer stuck in headlights, absolutely petrified about making a choice, making a mistake, what could go wrong and picturing all the dangers that may lurk around the corner...

It means you've got one helluva imagination!

It means you can visualize outcomes better than most people...

You can picture the future clearly... the future you DON'T want.

That level of visualization is a skill that's not easily come by. It takes years of practice to make perfect.

By the way... I've got a helluva imagination too.

But what I do (if it helps you) is to let that fugly fearful version play out fully, in all it's glory like a Stephen King movie in my head...

Because it helps me understand the stakes involved and what could go wrong (that's some useful intel right there).

Then I use my imagination to see the future I WANT to happen, only now I know where the clowns are hiding and I know where the boobytraps are placed, so they can't surprise me.

The story always ends different the second time around (after all, I wrote it).

I wouldn't want to live in a world without scary movies, but I wouldn't want to be stuck in a theater that plays them on loops either.

After all, Stephen King created "It"
He also created "Shawshank Redemption"

To watch a short video I did on how to fight fear with fear, visit http://baconwrappedbusiness.com/fear

Some Topics We Discussed Include:

• Neuro-Linguistic Programming and how it works
• How subconscious programming influences our success, happiness, and fulfillment in life
• Where permanent change comes from
• Determining your identity and its role in making long-term change
• Neuroplasticity and how we are susceptible to various degrees of change
• How to disengage from running on autopilot and take back control
• The reptilian brain and why changing your mindset doesn't work

Learn more about Jim and get the full shownotes at https://baconwrappedbusiness.com/jimfortin/

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Over the last quarter century, Damion Lupo has started and owned more than 30 different companies including an insurance agency, a precious metals firm, a venture capital company, a financial consulting firm, and more than a dozen real estate investment and development companies.

Damion is a 5 time author and sought after financial consultant for accredited investors and business owners. Using a vast knowledge of financial markets, money psychology and pattern recognition he’s an expert at quickly diagnosing hidden financial cancers within organizations and the people running them and rewiring both for success.

Damion’s personal philosophy centers on Self Responsibility and a conviction that the only path to freedom is through candor, growth and 10X thinking. After his father’s death in 2014, combined with 10X thinking, he launched Total Control Financial with a mission and design to create a permanent financial transformation for his clients.

And Brad set up a special link to ask questions by visiting http://bacwonwrappedbusiness.com/askbrad and downloading the app.

Show Notes:

• How Christos started a Greek airline right after college
• Why Christos created Campfire.fm to help influencers better connect with their communities
• Getting your voice out to those who want to hear from you
• Placing your message in the hands of those you want to hear your vision

Visit http://bacwonwrappedbusiness.com/askbrad to use Campfire to ask me a question, potentially earn royalties and put this app to use.

I met Alan personally and got to watch his speech at my client Jesse Itzler's private retreat in August of this year and was so impressed by what he shared, with so many takeaways, I invited to be a guest on the show.

In this episode, I mention a PDF that Alan gave to all attendees of his speech recapping his message. I thought it was a really useful and cool thing for a speaker to do. You can download that PDF for free on the blog post at http://baconwrappedbusiness.com/alansteinjr

And send me an email at askbrad@baconwrappedbusiness.com if you have any questions or would like a second opinion on your business strategy.

Bob is a 30-year marketing veteran and the Founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing. He’s perhaps best known for having revolutionized the process of structuring joint ventures by shifting the focus from reciprocal agreements to a strategically flipped “one-sided” emphasis.

By making this shift to working only with your own list, you eliminate all the friction and problems that are the byproducts of conventional joint ventures, maintain complete control at all stages of the process, and can quickly put together an unlimited number of six-figure joint ventures. In this episode, Bob also refers to his new book on JVs that you can have for free.

Some Topics We Discussed Include:

• The problems with joint venture
• The two sides of a JV deal
• How to remove friction and close a deal
• Selling to your own list
• Flipped joint venture - what it is
• Bob's mechanics of doing JV or introducing JV to others
• The benefits of doing a JV

To download Bob Serling's New Rules of Joint Ventures Book for Free:  http://profitalchemy.com/bacon

To get the full shownotes and learn more about Bob, visit https://baconwrappedbusiness.com/bobserling/

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He's taking on some of the biggest players in the game like Wistia and others by building a better video hosting service.

Also on today's show, I mention a live event I'm co-organizing with my client and friend Jesse Itzler, an owner of the Atlanta Hawks, co-founder of Marquis Jets and Zico Coconut water and husband of billionaire Spanx founder, Sara Blakely. Get more information on that event Spet 15-16 here: http://wedohardstuff.com/live

And Check Out Vidaltyics Here

• We discuss Bedros's entrepreneurial journey
• The 2 biggest leaps out of his comfort zone
• The 5% rule
• The Anti-Franchise Franchise
• How to scale and escape your business after you leave the hustle-mode
• Who Bedros really wants to meet
• Who inspires Bedros to this day

Learn more about Bedros Keuilian

• BedrosKeuilian.com
• Fitbodybootcamp.com

Dan's Bio (his words are WAY better than my own)
CEO / founder at TechEmergence, the only market research and company discovery platform focused exclusively on artificial intelligence and machine learning.

He's of the belief that the most important ethical considerations of the coming thirty years will be the creation or expansion of sentience and intelligence in technology.

TechEmergence is intended first as a vehicle to proliferate an open-minded conversation about the implications and applications of AI . Business model came later, purpose was and is first.

Dan also writes for: TechCrunch, Boston Business Journal, VentureBeat, Xconomy, VICE MotherBoard, others (see Publications) Speak at: TEDx, Stanford, Columbia (Paris campus), MIT, Harvard, Brown, others (see Talks) Read: from Bacon to Bostrom

Fun facts: Dan has been a Brazilian Jiu Jitsu black belt since 2013,
2011 national champion (IBJJF no-gi pan ams)
Location: SF-based, often in the valley, often in Boston

I invited Scott on the show primarily to dive into the exciting opportunities with Messenger Bots for lead generation, qualification and nurturing.

You'll hear about a real messenger bot I recently deployed for one of my clients as well as what's working best, and how Scott uses his SSF method to figure out how to generate leads effectively from any channel.

If you have any questions, email me at askbrad@baconwrappedbusiness.com

Some Topics We Discussed Include:

• The E5 CAMP Method
• Engaging prospects and presenting a marketing message
• Why it's better to use strategy rather than tactics
• Eugene Schwartz's levels of market sophistication
• Why you should focus on your area of strength for your marketing method
• Components to engineering an E5 Campaign
• How to differentiate your marketing

Learn more about Todd and get the full shownotes at https://baconwrappedbusiness.com/e5-camp-todd-brown/.

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Derral’s areas of expertise include generating and converting traffic into revenue, social media management, search engine optimization, and consulting successful creators in the online video world. He was an executive producer on several viral video campaigns, including Squatty Potty’s ice cream pooping unicorn ad, which won the “Ad Of the Year” award at the 2015 Webbys, the HideMyAss! campaign, and Studio C’s Scott Sterling soccer and volleyball viral videos.

Derral has been featured on Good Morning America, The Today Show, NBC, ABC, CBS, FOX, ESPN, FORBES, AdWeek, Christians today, World Religion News, and several other media outlets. He was recently featured on an article in Forbes as #4 on the list of “20 Must Watch YouTube Channels That Will Change Your Business.”

Derral’s expertise comes from years of education, hands-on experience, and continuous re-training. To keep up with cutting-edge trends in an ever-changing industry, he maintains current certifications in Google Adwords, Google Analytics, and YouTube Audience Growth. He is also a certified Google Specialist and Google Partner.

You can learn more at http://DerralEves.com

Author Ryan Holiday (Trust Me I'm Lying and The Ego Is The Enemy) penned the following guest post on Thought Catalog titled:

"I Don’t Have Faith In Myself, I Have Evidence"
http://thoughtcatalog.com/ryan-holiday/2017/05/i-dont-have-faith-in-myself-i-have-evidence/

In this episode, I read the article to you and I'd love to know your thoughts.

Email me at askbrad@baconwrappedbusiness.com

Did you know that you could buy the rights to popular songs and earn royalty rights just like the artists do?

I heard of this but didn't know enough about it and had more questions than answers. So I did what I do... I invited one of the leaders of the Royalty Exchange to explain how the music industry works on both sides and how smart investors can potentially capitalize on this.

Very interesting episode!

For years, Tim had a stubborn attitude that he could work 80 hours per week and do everything on his own. All that changed when a sudden stress-induced case of Erythema Nodosum literally stopped Tim in his tracks at age 28.

For three months, he was unable to walk and asked himself, “What have I done to put myself in this situation?”

Putting his ego aside, he got over himself, learned to be a solid team-builder and delegator, and cracked the code to find a great assistant. Combining new delegation skills with his US-based assistant Sarah, he finally got the bottom 80% off his task list and focused on the top 20%.

This rapidly multiplied his consulting rate from $40/hour to $1,000/hour, while also reducing his overall workload. Today, Tim helps other entrepreneurs get great assistants so they can avoid all the pain and suffering he went through.

Some Topics We Discussed Include:

• The frustrations of getting a great assistant
• When to delegate to an assistant
• The 360 Delegation
• Reasons why an assistant would fail
• Decision-making guidelines
• The definition of "done" and what it implies
• Useful hiring platform and tools
• The perfect job posting
• Tim's process of training assistants

Learn more about Tim and get the full shownotes at https://baconwrappedbusiness.com/greatassistant/

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In today's episode we discuss some of the important nuances of managing your money as an entrepreneur and how to avoid the traps that many business owner fall into and end up doing well on the surface, but suffering on their bottom line.

Justin reveals some specific steps you can take now to keep your finances working for you and not against you.

Find out more about Justin Krane at

http://www.jkrane.com

http://www.facebook.com/justinkranemoney

Kim is also the founder of http://ReverseYourFunnel.com

In this "Guest Host" episode,

• Kim is going to explain the concept behind reversing your funnel and reveal the "dirty secret" behind much most online sales funnels and how to fix it.
• How most "micropreneurs" are doomed if they don't understand what happens to 80% of even the best marketers.
• Where the biggest impact on revenue and profit is and why most people are looking at the wrong end of their sales funnel
• How to spot profit leaks in a funnel
• and much more

Got feedback? Send me an email to askbrad@baconwrappedbusiness.com

I'll talk about my new client Jesse Itzler and some of the work we're doing at http://WeDoHardStuff.com
Here's a link to Jesse's episode with me a year ago by clicking here: http://baconwrappedbusiness.com/jesseitzler

or directly on iTunes here

I also mention the article about using podcasts to gain access and influence I wrote for Digital Marketer here http://www.digitalmarketer.com/podcast-guests-roi-influence/

And how I committed to writing a book this year and where exactly I need your help on its creation.

Enjoy

That's why I invited Craig Handley on the show today to speak about how to do it right and how to do it big.

He's an expert in Hispanic/Direct Response Marketing, Core Values, Sales/Brand expansion, & Strategy and the CEO and founder of “ListenTrust.com,” named #1 in Business Products & Services (#27 overall) in Inc. Magazine’s 500/5000 list. They employ over 1,000 employees & have cumulatively done over 500M in sales within the last 5 yrs.

He advises 100’s of brands, products, & services.I’ve contributed articles & been interviewed for marketing & business magazines, blogs & podcasts, & spoken at many events.

PR firms are often difficult to work with, don’t offer guarantees, and will book you on any media outlet that will have you.

The Publicity Guy focuses on niche targeting to place you in front of your avatar audience.

You'll hear Andrew reveal:

• Why Andrew doesn't use press releases
• The importance of authenticity
• Why the right story is either controversial, informative, innovative, or a combination of all three

The Facebook + Publicity combo: 

• Get featured on 5 large publications
• Run FB traffic via Sniply (or Rebrandly) to your article
• Retarget everyone there to the next and the next and the next articles
• Soon you've got instant celebrity status

Learn more about The Publicity Guy, Andrew O'Brien and get the full shownotes at https://baconwrappedbusiness.com/publicityguy/

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He has been a part of numerous web-based companies over the last 8 years.

He started early by building, growing and selling websites while attending UC Irvine. Some of those sites were even reaching 20,000 unique visitors in a day.

He is the founder of http://SoldWithVideo.com and he has been helping small businesses increase their local advertising through video marketing, while keeping it extremely affordable.

Some Topics We Discussed Include:

• Ronnie White's Youtube Channel: https://www.youtube.com/user/rwhite73
• Jim Fortin http://mindauthority.com
• Open Broadcast Software: http://obsproject.com
• Best practices for YouTube marketing
• Various back-linking strategies
• Planning YouTube content strategy
• The difference between YouTube and Facebook videos
• Facebook marketing strategies
• How to use social media platforms and videos to grow a big organic following
• What Local Video Academy is all about

Learn more about Brandon and get the full shownotes at https://baconwrappedbusiness.com/brandonlucero/.

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In this episode you'll hear me discuss my January Fit-lanthropy challenge with billionaire and NY Times Bestselling Author Jesse Itzler (hear my previous episode there). You'll hear me discuss the January #2017ofEverything Challenge that benefits $100,000 to the Special Operations Warrior Fund and you can join our Facebook Group for free here.

You'll also hear me discuss how the theme of 2017 for ME is Creativity and Consistency.

To read the show notes and essay on Consistency visit http://baconwrappedbusiness.com/bestskill

Have questions? Email AskBrad@BaconWrappedBusiness.com

Discussed:

• How to create a story ad with Facebook slides
• Facebook marketing strategies that are working now including why he optimizes for clicks over conversions
• The Facebook profile havck almost nobody is using that makes getting found by prospects guaranteed
• How Hawk built his agency and the challenges he had to overcome
• Hawk's preferred platform and secret weapon for quickly building marketing funnels
• How to get a copy of Funnel Magazine

To get in contact with Hawk visit http://m.me/thefunnelgenious or visit http://invertinc.com

She's the brilliant and highly entertaining founder of The Persuasion Revolution http://www.thepersuasionrevolution.com/

And today we talk about her journey and many highly effective ways to be more persuasive with your online and digital marketing.

This episode will be especially helpful if you are a business or marketing consultant or agency because Luke will show you how to keep from leaving potentially millions of dollars on the table over the course of your career, and his advice will potentially change the way you do business.

Most business consultants simply charge fees for services. Yet many clients would happily trade equity and lucrative profit share in their business if you know how to position your value and structure your offer correctly.

In this episode, you will learn Luke's innovative model of creating a win/win for his clients and himself by structuring a deal where he not only has a bigger incentive to work with this clients, but also the advantages his clients get by using one of his equity-based consulting frameworks.

Some Topics We Discussed Include:

• How to ask for equity from a client without being laughed out of the room.
• How equity consulting works with real-world examples.
• How to give options to get the right deal for the right client.
• How Luke decides which clients he is willing to take.

Learn more about Luke and get the full shownotes at https://baconwrappedbusiness.com/equityconsulting/

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Larry is known as a great connector of people

His goal is to raise a billion dollars over his lifetime through his connections, business ventures, and social influence. Larry is a strong advocate for many charity organizations. He believes that we CAN and WILL change the world, and solve the problems that plague so many of people here in our own country. He is the past Chairman of the Tsunami Disaster RElief Project, where he brought top business leaders together to raise money for the victims of the Indonesian Tsunami.

In this episode,

• We discuss the importance of building relationships and access to influence.
• Larry shares some pretty amazing stories about how his connections have propelled his success and how he got started.
• You'll hear how "Connection" is truly about paying attention, thinking about what the other person wants and needs,
  and then, more than anything, it's following that through.
• Most people are focused on themselves, so what great connectors do is focus on others, on their agendas, and in a paradoxical way, they are able to achieve their own.

You can discover more from Larry by grabbing his free Ebook, The Art of Connection, available on his website www.larrybenet.com.

Follw Larry on Twitter.com/larrybenet

It seems fitting that the topic is all about freedom and capitalism with Ryan Moran, the Founder of FreedomFastLane.com, host of FreedomFastLaneLive.com (in December) and the Founder of Capitalism.com.

Ryan Moran is an expert in building companies and brands and is teaching people to change the world and make money in the process by building a business and investing the profits.

Some Topics We Discussed Include:

• Why Ryan believes capitalism was NOT represented in this episode
• The difference between free-market capitalism and crony-capitalism
• Why capitalism is the single biggest force for good and abundance in the world
• Why government-sponsored social-safety-nets usually have the opposite effect and how to do it better locally
• Why minimum wage actually hurts more people than it helps
• Ryan's mission to own the Cleveland Indians
• How and Why he stepped out of his comfort zone and into a new level to get him closer to his goal of buying the Indians.
• Starting a 400 person first-event with massively influential names in business because he didn't think he could do it
• What to expect this year at FreedomFastLaneLive.com

To learn more about Ryan and get the full shownotes at https://baconwrappedbusiness.com/ryanmoran/

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Dan is the founder of Growth to Freedom Podcast, CEO of Joe Polish's Genius Network and a bestselling author and business coach.

In 2007, 2 weeks after his son was born, Dan woke up with sharp pains in his chest, drove furiously to the hospital, and after rigorous testing, tubes, and scans, ended up on a operating table told by the Doctor that he had a 1 in 500 chance of dying going through with the procedure.

Dan calls this the "false alarm" that transformed his life and since that time he has dedicated his time and energy working on worthwhile, fun projects, living on his terms - as he spends his time with industry leaders, entrepreneurs, parents, and organizations that are making a positive impact.

Dan's clients include executives, entrepreneurs, parents, and leaders from over 38 countries in diverse industries. He consults with some of the leading companies in the world today with his transformational processes and tools that drive more business, sales and profits.

On this episode you'll also hear

• The problem with chasing shiny objects
• Realizing what's really important in life after near death health experience
• The 3 Questions Dan asked himself to get clear on his life.
• How systematizing his business led to him being able to get out of overwhelm and eventually selling it
• How he and Joe Polish carefully curate and create and amazing mastermind experience.
  and much more.

To get more from Dan, visit his website DanKuschell.com, listen to his podcast or attend one of the Genius Network events.

Meet Cameron Herold. Cameron is one of the top COO's in the world and he's the mastermind behind hundreds of companies’ exponential growth. No longer a COO for a single company, Cameron has built a dynamic consultancy, and his current clients include a “Big 4” wireless carrier and a monarchy.

In this episode, he offers amazing insights on how to operate on a very high level and how to work with your second in command to get things done. He discusses the tendency for many high-performance entrepreneurs to have ADD/ADHD, mild forms of Tourette’s, Bi-Polar, and OCD. If you suspect you have any or all of these traits, learn from Cameron how to capitalize on what makes you different.

Episode Highlights:

• How Cameron uses his ADD as a superpower
• Why you absolutely need to get an executive assistant (virtual assistant or part-time)
• Focus on increasing revenue and gross margins to solve problems and stop focusing on new websites, better system, not a better product
• Why hiring fractional (part time, commission, freelance) helps grow your business
• Thinking with the end in mind and build to that, and having a plan for what your business will look like in three yearsny, Cameron’s built a dynamic consultancy — his current clients include a ‘Big 4’ wireless carrier and a monarchy.

Learn more about Cameron and get the full shownotes at https://baconwrappedbusiness.com/cameronherold/

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One of the biggest highlights for me was when she told me exactly how to pitch your story to journalists and big media hosts like herself with a higher chance of getting accepted (and what not to do). Pay close attention to this tip as it's worth millions in the right hands.

You'll hear how JJ started Goodshop in 2005 and has raised over $12 million for charities by allowing people to simply shop online. They work with thousands of stores including Apple, Hotels.com, Staples, Kohls, Target, and Toms Shoes

She'll discuss how Goodshop Give is the world's first-ever shopfunding site. Tell them who you want to support, or create a new cause of your own. Thousands of stores with 500,000 coupons. They donate for free when you shop, like magic.