https://simplecast.com Uppwards - The B2B Marketing Podcast Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free. 2019 - Uppwards, Upp B2B en Fri, 29 Apr 2022 08:35:00 +0000 Mon, 4 Jul 2022 15:25:58 +0000 https://uppwards-the-b2b-marketing-podcast.simplecast.com Uppwards - The B2B Marketing Podcast https://image.simplecastcdn.com/images/5c3206aa-1f09-44ef-9334-3afb84eba4b2/67ff89d8-9b2f-422e-bb46-7f1f44510de6/3000x3000/uppwards_podcast_covers_08.jpg?aid=rss_feed https://uppwards-the-b2b-marketing-podcast.simplecast.com episodic Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free. Upp B2B no https://feeds.simplecast.com/UevK3oov b2b, brand platform, digital agency, marketing, agency life, b2b agency, b2b brand, b2b marketing, brand agency, brand strategy, branding, brands, business strategy, digital experience, digital strategy, leadership, manchester, marketing agency, marketing insight, uk business, user experience Mel Daggett mel.daggett@uppb2b.co.uk 5fe32768-fa68-4eab-b709-97bffad1a3dd Episode 4: Rational Marketing vs Irrational Customers Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/

Dan's Reading List:

]]> Fri, 29 Apr 2022 08:35:00 +0000 mel.daggett@uppb2b.co.uk (Mel Daggett, Dan Bond, Al Atcheson) https://uppwards-the-b2b-marketing-podcast.simplecast.com/episodes/episode-4-rational-marketing-vs-irrational-customers-Ymq5yvcs Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/

Dan's Reading List:

]]> Episode 4: Rational Marketing vs Irrational Customers Mel Daggett, Dan Bond, Al Atcheson 00:31:55 Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss! Mel is joined by Dan Bond, Digital and Content Lead at Medicines Discovery Catapult. Covering marketing automation, the buying process, and a good helping of behavioural economic theory, this is an episode you won't want to miss! b2b agency, behavioural economics, b2b, customer journey, manchester, b2b marketing automation, b2b brand, decision making process, marketing automation, buyer journey, b2b marketing no full 4 38f7a9b0-e2bc-4959-97a0-9d46b1443427 Episode 3: 7 Tips to Improve Your Digital Effectiveness Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems

]]> Sun, 22 Sep 2019 19:49:06 +0000 mel.daggett@uppb2b.co.uk (Mel Daggett, Gareth Westhead, Al Atcheson) https://uppwards-the-b2b-marketing-podcast.simplecast.com/episodes/episode-3-7-tips-to-improve-your-digital-effectiveness-l5SVQ3rz Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems

]]> Episode 3: 7 Tips to Improve Your Digital Effectiveness Mel Daggett, Gareth Westhead, Al Atcheson 00:37:53 With practical advice, plenty of stats, and the usual tangential stories, Mel and Gareth discuss how to amp up your digital performance. From data and analytics to figuring out what your audience really want, episode three offers seven straightforward tips, real life examples, and an in-depth discussion about robots with eyes. With practical advice, plenty of stats, and the usual tangential stories, Mel and Gareth discuss how to amp up your digital performance. From data and analytics to figuring out what your audience really want, episode three offers seven straightforward tips, real life examples, and an in-depth discussion about robots with eyes. digital effectiveness, ux, b2b, data, b2b campaigns, creativity, digital strategy, b2b brand, ux strategy, campaign effectiveness, b2b manchester, business insight, manchester b2b agency, ui, b2b digital no full 3 978b05b5-9875-49b5-bc11-1bfe71b6258c Episode 2: What Makes a Great Idea in Digital? Chat to us on Twitter: @UppB2B

Learn more about Upp: https://www.uppb2b.co.uk/

Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey

Watch The Great Hack on Netflix

See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645

]]> Thu, 22 Aug 2019 15:14:59 +0000 mel.daggett@uppb2b.co.uk (Mel Daggett, Peter Davis) https://uppwards-the-b2b-marketing-podcast.simplecast.com/episodes/episode-2-what-makes-a-great-idea-in-digital-ksQSfdKm Chat to us on Twitter: @UppB2B

Learn more about Upp: https://www.uppb2b.co.uk/

Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey

Watch The Great Hack on Netflix

See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645

]]> Episode 2: What Makes a Great Idea in Digital? Mel Daggett, Peter Davis 00:34:42 For our second episode, Mel and Peter sit down to talk creativity and digital in B2B. Packed with tips, examples, and some great analogies from Peter, the pair explore how marketeers and business-owners can get more from digital. For our second episode, Mel and Peter sit down to talk creativity and digital in B2B. Packed with tips, examples, and some great analogies from Peter, the pair explore how marketeers and business-owners can get more from digital. b2b agency, marketing strategy, b2b, digital agency, digital campaigns, digital strategy, b2b brand, digital experience, marketing campaign, creative director, user experience, marketing insight, b2b marketing, customer experience no full 2 482adb09-1421-43f4-a76e-b87af44d6e2b Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance? Chat to us on Twitter: @UppB2B

Learn more about Upp: https://www.uppb2b.co.uk/

Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl

Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake

]]> Wed, 3 Jul 2019 13:14:38 +0000 mel.daggett@uppb2b.co.uk (Upp B2B, Ann Rimmer, Mel Daggett) https://uppwards-the-b2b-marketing-podcast.simplecast.com/episodes/episode-1-short-term-long-term-thinking-whats-the-perfect-marketing-balance-L_HtUvLA Chat to us on Twitter: @UppB2B

Learn more about Upp: https://www.uppb2b.co.uk/

Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl

Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake

]]> Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance? Upp B2B, Ann Rimmer, Mel Daggett 00:30:50 For our first episode, Mel and Ann discuss the balance between long-term and short-term thinking in B2B. Covering brand strategy, leadership and the ways in which digital has transformed how we think about measurability, this is essential listening for marketeers and business-owners. For our first episode, Mel and Ann discuss the balance between long-term and short-term thinking in B2B. Covering brand strategy, leadership and the ways in which digital has transformed how we think about measurability, this is essential listening for marketeers and business-owners. brand strategy, lead generation, digital strategy, b2b brand, marketing planning, marketing insight, employee engagement, campaign planning, leadership, business strategy no full 1