<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link href="https://feeds.simplecast.com/TD44_Pmj" rel="self" title="MP3 Audio" type="application/atom+xml"/>
    <atom:link href="https://simplecast.superfeedr.com" rel="hub" xmlns="http://www.w3.org/2005/Atom"/>
    <generator>https://simplecast.com</generator>
    <title>Making The Grade</title>
    <description>Less than 1 in 100 Startups manage to achieve funding beyond Series D or an exit.

Investors typically expect 8 out of 10 of the businesses they invest in to fail. 

It’s time to make building a business less depressing and scale more wisely. 

Tune into Making The Grade to hear first-hand experiences of venture-backed software companies in their journeys from Seed to Series B funding. 

Every week, we’ll be joined by Founders, Investors and senior Go-To-Market Leaders to explore the factors driving the decline in graduation rates, misaligned go-to-market operations and ineffective sales and marketing strategies. 

All while making you leave every episode with actionable insights and expert advice to help you navigate these common Startup hurdles and thrive in a competitive market, showing that it can be done differently.</description>
    <copyright>2025 ScaleWise </copyright>
    <language>en</language>
    <pubDate>Thu, 9 Apr 2026 04:00:00 +0000</pubDate>
    <lastBuildDate>Thu, 9 Apr 2026 04:00:12 +0000</lastBuildDate>
    <image>
      <link>https://making-the-grade.simplecast.com</link>
      <title>Making The Grade</title>
      <url>https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/928102aa-3086-4ae5-804b-826f0378b954/3000x3000/scalewise-20-20making-20the-20grade-20-20artwork-20options-20-1.jpg?aid=rss_feed</url>
    </image>
    <link>https://making-the-grade.simplecast.com</link>
    <itunes:type>episodic</itunes:type>
    <itunes:summary>Less than 1 in 100 Startups manage to achieve funding beyond Series D or an exit.

Investors typically expect 8 out of 10 of the businesses they invest in to fail. 

It’s time to make building a business less depressing and scale more wisely. 

Tune into Making The Grade to hear first-hand experiences of venture-backed software companies in their journeys from Seed to Series B funding. 

Every week, we’ll be joined by Founders, Investors and senior Go-To-Market Leaders to explore the factors driving the decline in graduation rates, misaligned go-to-market operations and ineffective sales and marketing strategies. 

All while making you leave every episode with actionable insights and expert advice to help you navigate these common Startup hurdles and thrive in a competitive market, showing that it can be done differently.</itunes:summary>
    <itunes:author>ScaleWise, Tom Glason</itunes:author>
    <itunes:explicit>false</itunes:explicit>
    <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/928102aa-3086-4ae5-804b-826f0378b954/3000x3000/scalewise-20-20making-20the-20grade-20-20artwork-20options-20-1.jpg?aid=rss_feed"/>
    <itunes:new-feed-url>https://feeds.simplecast.com/TD44_Pmj</itunes:new-feed-url>
    <itunes:keywords>bootstrapped, business, entrepreneurship, founder, fundraising, scaleup, go to market, gtm, sales, venture capital, making the grade, recruitment, scaling journey, startup, startup exit</itunes:keywords>
    <itunes:owner>
      <itunes:name>ScaleWise</itunes:name>
      <itunes:email>podcast@scalewise.com</itunes:email>
    </itunes:owner>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Investing"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Careers"/>
    </itunes:category>
    <item>
      <guid isPermaLink="false">05b9f57f-8433-4b22-a4cd-0af5e1dd702d</guid>
      <title>The GTM Playbook that works in 2026: Amelia Scott on scaling Culture Amp from $15M to $170M without sales commission</title>
      <description><![CDATA[<p>What does it actually take to build a world-class sales culture? </p>
<p><a href="https://www.linkedin.com/in/amelia-scott-2b532451/" target="_blank" rel="noopener noreferrer">Amelia Scott</a> knows better than most. She spent nearly seven years at <a href="https://www.cultureamp.com/" target="_blank" rel="noopener noreferrer">Culture Amp</a>, joining as a senior AE when the business was at $15M ARR and leaving as VP of Global Sales at $170M. </p>
<p>During her tenure, she took the EMEA business from $1.5M to $40M, and learned some hard, invaluable lessons along the way about talent, culture, regional expansion and what revenue leadership actually requires.</p>
<p>Now working as a fractional CRO, Amelia is right at the sharp end of how AI is reshaping the GTM function. </p>
<p>In today’s Making The Grade episode, she shares what she's learned across both sides of that journey, how to build sales teams without a commission structure and where AI is genuinely delivering ROI right now.<br>
  </p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>02:10</strong> - Culture Amp’s scaling journey </p>
<p><strong>08:50 </strong>- Scaling without sales commission  </p>
<p><strong>11:30</strong> - How to expand into multiple regions </p>
<p><strong>21:00</strong> - The evolving role of the CRO  </p>
<p><strong>28:45</strong> - Where AI is adding value & where the gaps are</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 9 Apr 2026 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Tom Glason, Amelia Scott, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/amelia-scott-LL5_Jtsl</link>
      <content:encoded><![CDATA[<p>What does it actually take to build a world-class sales culture? </p>
<p><a href="https://www.linkedin.com/in/amelia-scott-2b532451/" target="_blank" rel="noopener noreferrer">Amelia Scott</a> knows better than most. She spent nearly seven years at <a href="https://www.cultureamp.com/" target="_blank" rel="noopener noreferrer">Culture Amp</a>, joining as a senior AE when the business was at $15M ARR and leaving as VP of Global Sales at $170M. </p>
<p>During her tenure, she took the EMEA business from $1.5M to $40M, and learned some hard, invaluable lessons along the way about talent, culture, regional expansion and what revenue leadership actually requires.</p>
<p>Now working as a fractional CRO, Amelia is right at the sharp end of how AI is reshaping the GTM function. </p>
<p>In today’s Making The Grade episode, she shares what she's learned across both sides of that journey, how to build sales teams without a commission structure and where AI is genuinely delivering ROI right now.<br>
  </p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>02:10</strong> - Culture Amp’s scaling journey </p>
<p><strong>08:50 </strong>- Scaling without sales commission  </p>
<p><strong>11:30</strong> - How to expand into multiple regions </p>
<p><strong>21:00</strong> - The evolving role of the CRO  </p>
<p><strong>28:45</strong> - Where AI is adding value & where the gaps are</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="38342931" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/28d7c161-abf2-443d-aae1-c100575b06f2/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/audio/group/cc59864c-91c7-4a8e-95dc-453508553e9d/group-item/5ae09312-f95d-48a5-a341-e7ab924f988c/128_default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>The GTM Playbook that works in 2026: Amelia Scott on scaling Culture Amp from $15M to $170M without sales commission</itunes:title>
      <itunes:author>Tom Glason, Amelia Scott, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/8a824607-36df-416c-b613-e083826af51d/3000x3000/artwork_season_2_ep_10.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:53</itunes:duration>
      <itunes:summary>Amelia Scott scaled Culture Amp, from $15M to $170M. Now a fractional CRO, she joins us to share the leadership lessons, cultural principles and AI tools that are genuinely reshaping the GTM function today.</itunes:summary>
      <itunes:subtitle>Amelia Scott scaled Culture Amp, from $15M to $170M. Now a fractional CRO, she joins us to share the leadership lessons, cultural principles and AI tools that are genuinely reshaping the GTM function today.</itunes:subtitle>
      <itunes:keywords>revenue leader, graduation rate, gtm, sdr, scaling emea, series a, sales leader, fractional cro, sales coaching, series b, sales culture, cro, ai, emea, sdr coaching, expansion, gtm strategy, making the grade</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">58f00417-e6ba-470e-8531-ab05818e9887</guid>
      <title>Bootstrapping to $45M ARR: Guillaume Moubeche on scaling efficiently without any VC trade-offs</title>
      <description><![CDATA[<p>What does it actually take to build a $45M ARR SaaS business without raising a penny of VC money? </p>
<p><a target="_blank" rel="noopener noreferrer">Guillaume Moubeche</a>, Founder of <a href="https://www.lemlist.com/" target="_blank" rel="noopener noreferrer">Lemlist</a>, knows better than most. Starting with just €1,000 and rejections from 30 VCs, Guillaume built one of the most recognised outbound sales tools in the world, bootstrapped, community-led, and stubbornly focused on doing fewer things better.</p>
<p>In this Making The Grade episode, Guillaume unpacks the full journey from building in public before it was fashionable, why the constraint of having no money forced the creativity that capital never could have bought, and his refreshingly honest reflections on what didn’t work along the journey. <br><br>
 Plus, we look ahead and discuss what the future of outbound and the SDR realistically looks like in an AI-native world. </p>
<p> </p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>04:10</strong> - Bootstrapping in a crowded market</p>
<p><strong>06:20</strong> - Repeatability, Community and Content</p>
<p><strong>13:00</strong> - Bootstrapping advantages VC money can’t buy</p>
<p><strong>25:00</strong> - GTM & Hiring lessons from scaling to $45M ARR </p>
<p><strong>37:00</strong> - The future of GTM in an AI-native world</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Apr 2026 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Guillaume Moubeche, Tom Glason, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/guillaume-moubeche-qMBk1LLE</link>
      <content:encoded><![CDATA[<p>What does it actually take to build a $45M ARR SaaS business without raising a penny of VC money? </p>
<p><a target="_blank" rel="noopener noreferrer">Guillaume Moubeche</a>, Founder of <a href="https://www.lemlist.com/" target="_blank" rel="noopener noreferrer">Lemlist</a>, knows better than most. Starting with just €1,000 and rejections from 30 VCs, Guillaume built one of the most recognised outbound sales tools in the world, bootstrapped, community-led, and stubbornly focused on doing fewer things better.</p>
<p>In this Making The Grade episode, Guillaume unpacks the full journey from building in public before it was fashionable, why the constraint of having no money forced the creativity that capital never could have bought, and his refreshingly honest reflections on what didn’t work along the journey. <br><br>
 Plus, we look ahead and discuss what the future of outbound and the SDR realistically looks like in an AI-native world. </p>
<p> </p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>04:10</strong> - Bootstrapping in a crowded market</p>
<p><strong>06:20</strong> - Repeatability, Community and Content</p>
<p><strong>13:00</strong> - Bootstrapping advantages VC money can’t buy</p>
<p><strong>25:00</strong> - GTM & Hiring lessons from scaling to $45M ARR </p>
<p><strong>37:00</strong> - The future of GTM in an AI-native world</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="45801908" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/28d7c161-abf2-443d-aae1-c100575b06f2/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/audio/group/86c3843e-a019-4af8-b711-18576076a35c/group-item/6a9778df-5bd6-4598-bf7d-d3e6c4bdca51/128_default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Bootstrapping to $45M ARR: Guillaume Moubeche on scaling efficiently without any VC trade-offs</itunes:title>
      <itunes:author>Guillaume Moubeche, Tom Glason, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/2dfc254b-1ac6-4667-85f5-b7b4155c8941/3000x3000/artwork_season_2_ep_9.jpg?aid=rss_feed"/>
      <itunes:duration>00:47:40</itunes:duration>
      <itunes:summary>Guillaume Moubeche, Founder of Lemlist, shares the unfiltered story of bootstrapping from zero to $45M ARR. From why constraints forced the creativity that fuelled Lemlist&apos;s growth, to hiring mistakes, and what he really thinks about the future of outbound and the SDR role in an AI-first world. </itunes:summary>
      <itunes:subtitle>Guillaume Moubeche, Founder of Lemlist, shares the unfiltered story of bootstrapping from zero to $45M ARR. From why constraints forced the creativity that fuelled Lemlist&apos;s growth, to hiring mistakes, and what he really thinks about the future of outbound and the SDR role in an AI-first world. </itunes:subtitle>
      <itunes:keywords>scaleup, $1 to $10m arr, revenue leader, vc, bootstrapped, graduation rate, capital efficient growth, gtm, sdr, scaling journey, founder mistakes, scaling lessons, startup, revops, series a, sales leader, series b, ai, gtm strategy, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">b3c61779-1fec-458e-be06-5d1191d4edfb</guid>
      <title>What Investors Really Look for: Hillel Zidel on the moves and decisions that make or break the One to Ten Million journey</title>
      <description><![CDATA[<p>What does an investor actually see when they look under the hood of a 1 to 10 Million journey? And what really separates the companies that break through from those that quietly stall?</p>
<p>We’re joined by Hillel Zidel, Managing Director at Kennet Partners, to find out. Kennet Partners invests in founder-led, capital-efficient B2B SaaS companies at precisely the stage where growth either compounds or gets stuck, making Hillel one of the most informed voices on what this journey actually takes.</p>
<p>In this episode, Tom and Hillel dig into the predictors he uses to assess whether a company will scale, the hidden dangers of moving from inbound to outbound too aggressively, and why the "shiny shoe" CRO hire so often ends in disappointment. </p>
<p>This episode is essential listening for any founder or revenue leader navigating the 1 to 10 Million journey. </p>
<p><strong>📚 Episode Chapters:</strong></p>
<p><strong>01:50</strong> - What changes at the 1 to 10 Million stage </p>
<p><strong>05:00</strong> - Predictors of early-stage growth </p>
<p><strong>09:50</strong> - The inbound to outbound danger zone </p>
<p><strong>15:30</strong> - US Expansion: When it actually makes sense </p>
<p><strong>29:30</strong> - What ‘marketable’ looks like today</p>
<p> </p>
<p><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/pete-crosby/" target="_blank" rel="noopener noreferrer"><strong>From Chaos to Predictability: Pete Crosby's Honest Lessons on the One to Ten Million Journey</strong></a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 26 Mar 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Tom Glason, Hillel Zidel, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/hillel-zidel-uJl05SJi</link>
      <content:encoded><![CDATA[<p>What does an investor actually see when they look under the hood of a 1 to 10 Million journey? And what really separates the companies that break through from those that quietly stall?</p>
<p>We’re joined by Hillel Zidel, Managing Director at Kennet Partners, to find out. Kennet Partners invests in founder-led, capital-efficient B2B SaaS companies at precisely the stage where growth either compounds or gets stuck, making Hillel one of the most informed voices on what this journey actually takes.</p>
<p>In this episode, Tom and Hillel dig into the predictors he uses to assess whether a company will scale, the hidden dangers of moving from inbound to outbound too aggressively, and why the "shiny shoe" CRO hire so often ends in disappointment. </p>
<p>This episode is essential listening for any founder or revenue leader navigating the 1 to 10 Million journey. </p>
<p><strong>📚 Episode Chapters:</strong></p>
<p><strong>01:50</strong> - What changes at the 1 to 10 Million stage </p>
<p><strong>05:00</strong> - Predictors of early-stage growth </p>
<p><strong>09:50</strong> - The inbound to outbound danger zone </p>
<p><strong>15:30</strong> - US Expansion: When it actually makes sense </p>
<p><strong>29:30</strong> - What ‘marketable’ looks like today</p>
<p> </p>
<p><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/pete-crosby/" target="_blank" rel="noopener noreferrer"><strong>From Chaos to Predictability: Pete Crosby's Honest Lessons on the One to Ten Million Journey</strong></a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="38234107" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/28d7c161-abf2-443d-aae1-c100575b06f2/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/audio/group/4e87902e-057f-4dd0-b895-d994de79abcc/group-item/2ff9f58a-3848-4a6b-b0ee-cf21edc68c68/128_default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>What Investors Really Look for: Hillel Zidel on the moves and decisions that make or break the One to Ten Million journey</itunes:title>
      <itunes:author>Tom Glason, Hillel Zidel, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/caa7dfa7-ca8a-4346-bf38-da4f7eb1ad30/3000x3000/artwork_season_2_ep_8.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:47</itunes:duration>
      <itunes:summary>Hillel Zidel, Managing Director at Kennet Partners, shares what an investor really looks for in the One to Ten Million journey. </itunes:summary>
      <itunes:subtitle>Hillel Zidel, Managing Director at Kennet Partners, shares what an investor really looks for in the One to Ten Million journey. </itunes:subtitle>
      <itunes:keywords>graduation rate, hiring, gtm, arr, scaling journey, us expansion, £1 to £10m arr, series a, sales leader, investor, series b, saas scaling, cro, ai, b2b saas, growth equity investing, cro hiring, b2b, gtm strategy, venture backed, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">07b5d05f-cbb5-4114-8c99-d526103a2b99</guid>
      <title>From Chaos to Predictability: Pete Crosby&apos;s Honest Lessons on the One to Ten Million Journey</title>
      <description><![CDATA[<p>If you're building a venture-backed software startup and trying to navigate the messy, exhilarating, often brutal stretch from $1M to $10M ARR, this episode is essential listening.</p>
<p>In this Making The Grade episode, we’re joined by <a href="https://uk.linkedin.com/in/peterdcrosby" target="_blank" rel="noopener noreferrer">Pete Crosby</a>, Founder of <a href="https://www.revelesco.com/" target="_blank" rel="noopener noreferrer">Revelesco</a> and one of the most experienced revenue coaches in the UK startup ecosystem. </p>
<p>Pete has helped countless founders and CROs find clarity, fix alignment, and scale with real commercial rigour. In this conversation, Pete shares the patterns he sees repeatedly across the companies he works with, and the frameworks he uses to help them break through.</p>
<p>Pete also shares the human side of scaling - why team alignment is the silent killer of otherwise great businesses, what makes a true builder in the one to ten phase, and how the best GTM leaders think about culture, hiring, and diversity.</p>
<p>Whether you're a founder, a CRO, or a revenue leader trying to level up, Pete's insight is the kind of hard-won wisdom you'd normally only access through years of experience. </p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>01:40</strong> - The root cause of stalled growth  <br><strong>05:30</strong> - Finding your ICP with discipline <br><strong>10:30</strong> - The four phases of scaling internationally <br><strong>18:00</strong> - Defining true predictability <br><strong>21:30</strong> - Team alignment & hiring diverse teams </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to Reshaping GTM in the AI Era - Harrison Rose on repeatable GTM and scaling beyond Founder-Led Sales </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 19 Mar 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Pete Crosby, Tom Glason, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/pete-crosby-TgU3t1_D</link>
      <content:encoded><![CDATA[<p>If you're building a venture-backed software startup and trying to navigate the messy, exhilarating, often brutal stretch from $1M to $10M ARR, this episode is essential listening.</p>
<p>In this Making The Grade episode, we’re joined by <a href="https://uk.linkedin.com/in/peterdcrosby" target="_blank" rel="noopener noreferrer">Pete Crosby</a>, Founder of <a href="https://www.revelesco.com/" target="_blank" rel="noopener noreferrer">Revelesco</a> and one of the most experienced revenue coaches in the UK startup ecosystem. </p>
<p>Pete has helped countless founders and CROs find clarity, fix alignment, and scale with real commercial rigour. In this conversation, Pete shares the patterns he sees repeatedly across the companies he works with, and the frameworks he uses to help them break through.</p>
<p>Pete also shares the human side of scaling - why team alignment is the silent killer of otherwise great businesses, what makes a true builder in the one to ten phase, and how the best GTM leaders think about culture, hiring, and diversity.</p>
<p>Whether you're a founder, a CRO, or a revenue leader trying to level up, Pete's insight is the kind of hard-won wisdom you'd normally only access through years of experience. </p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>01:40</strong> - The root cause of stalled growth  <br><strong>05:30</strong> - Finding your ICP with discipline <br><strong>10:30</strong> - The four phases of scaling internationally <br><strong>18:00</strong> - Defining true predictability <br><strong>21:30</strong> - Team alignment & hiring diverse teams </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to Reshaping GTM in the AI Era - Harrison Rose on repeatable GTM and scaling beyond Founder-Led Sales </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="40174981" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/28d7c161-abf2-443d-aae1-c100575b06f2/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/audio/group/8e0b8b06-c50d-4832-80fe-3b20fed1a8ae/group-item/b5e0e1a8-41a5-4063-a145-430d32b0bc82/128_default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>From Chaos to Predictability: Pete Crosby&apos;s Honest Lessons on the One to Ten Million Journey</itunes:title>
      <itunes:author>Pete Crosby, Tom Glason, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/6c667184-6a44-48b9-abed-d51ee302d279/3000x3000/artwork_season_2_ep_7.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:48</itunes:duration>
      <itunes:summary>Pete Crosby, one of Europe&apos;s most experienced revenue coaches, unpacks the biggest mistakes founders make on the $1M to $10M journey. From ICP discipline, team alignment, hiring, and building high-performance cultures, this episode is packed with honest, pattern-driven insights for founders and GTM leaders who want to scale smarter.</itunes:summary>
      <itunes:subtitle>Pete Crosby, one of Europe&apos;s most experienced revenue coaches, unpacks the biggest mistakes founders make on the $1M to $10M journey. From ICP discipline, team alignment, hiring, and building high-performance cultures, this episode is packed with honest, pattern-driven insights for founders and GTM leaders who want to scale smarter.</itunes:subtitle>
      <itunes:keywords>$1 to $10m arr, revenue leader, business, vc, founder, graduation rate, hiring, sales, podcast, series a, diversity, series b, cro, icp, recrutiment, cro playbook, go to market, gtm strategy, venture backed, diversity in sales</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">454582a5-4376-4b2e-8e1b-aa1907cbebf2</guid>
      <title>Reshaping GTM in the AI Era - Harrison Rose on repeatable GTM and scaling beyond Founder-Led Sales</title>
      <description><![CDATA[<p><a href="https://uk.linkedin.com/in/harrisonroseuk" target="_blank" rel="noopener noreferrer">Harrison Rose</a> has lived the journey most founders only see from the outside.</p>
<p>As Co-Founder of Paddle, he helped scale from zero to $100M+ revenue - without the “overnight success” story everyone loves to tell. Now he’s doing it again with <a href="https://www.goodfit.io/" target="_blank" rel="noopener noreferrer">GoodFit</a>, turning the market-mapping and ICP systems Paddle built internally into a product built for modern GTM teams.</p>
<p>In this episode, Harrison breaks down the <i>real</i> inflexion points that unlocked Paddle’s growth, why founder-led sales is often misunderstood, and how teams get trapped at $2–3M ARR when “founder privilege” masks the lack of a scalable playbook.</p>
<p>You’ll also hear Harrison’s clear-eyed take on bootstrapping vs VC, and how AI is moving from “more output” to actually making GTM decisions,<i> </i>including the coming tension over who owns the top of funnel: CRO or CMO.</p>
<p>📚<strong> Episode Chapters</strong></p>
<p><strong>05:15</strong> - When to hire experienced Sales Leaders <br><strong>08:45</strong> - A focus on cold outbound <br><strong>11:25</strong> - Seeing ICP as a spectrum<br><strong>19:30</strong> - Building true repeatability  <br><strong>25:15</strong> - Funding & the future of AI </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/natasha-ratanshi-stein/" target="_blank" rel="noopener noreferrer">From Inception to Acquisition: Natasha Ratanshi-Stein on scaling Surfboard, stage-fit hiring and the importance of founder-led sales</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 12 Mar 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Harrison Rose, Tom Glason, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/harrison-rose-2pDnb8xA</link>
      <content:encoded><![CDATA[<p><a href="https://uk.linkedin.com/in/harrisonroseuk" target="_blank" rel="noopener noreferrer">Harrison Rose</a> has lived the journey most founders only see from the outside.</p>
<p>As Co-Founder of Paddle, he helped scale from zero to $100M+ revenue - without the “overnight success” story everyone loves to tell. Now he’s doing it again with <a href="https://www.goodfit.io/" target="_blank" rel="noopener noreferrer">GoodFit</a>, turning the market-mapping and ICP systems Paddle built internally into a product built for modern GTM teams.</p>
<p>In this episode, Harrison breaks down the <i>real</i> inflexion points that unlocked Paddle’s growth, why founder-led sales is often misunderstood, and how teams get trapped at $2–3M ARR when “founder privilege” masks the lack of a scalable playbook.</p>
<p>You’ll also hear Harrison’s clear-eyed take on bootstrapping vs VC, and how AI is moving from “more output” to actually making GTM decisions,<i> </i>including the coming tension over who owns the top of funnel: CRO or CMO.</p>
<p>📚<strong> Episode Chapters</strong></p>
<p><strong>05:15</strong> - When to hire experienced Sales Leaders <br><strong>08:45</strong> - A focus on cold outbound <br><strong>11:25</strong> - Seeing ICP as a spectrum<br><strong>19:30</strong> - Building true repeatability  <br><strong>25:15</strong> - Funding & the future of AI </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/natasha-ratanshi-stein/" target="_blank" rel="noopener noreferrer">From Inception to Acquisition: Natasha Ratanshi-Stein on scaling Surfboard, stage-fit hiring and the importance of founder-led sales</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="43083319" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/28d7c161-abf2-443d-aae1-c100575b06f2/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/audio/group/b4b0a474-f351-4054-b00d-662ff20f1055/group-item/2eb244bd-2a79-40d6-be36-63d73cc8d7ae/128_default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Reshaping GTM in the AI Era - Harrison Rose on repeatable GTM and scaling beyond Founder-Led Sales</itunes:title>
      <itunes:author>Harrison Rose, Tom Glason, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/b59a248d-8ca9-47f8-8257-188e74313963/3000x3000/artwork_season_2_ep_6.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:50</itunes:duration>
      <itunes:summary>Harrison Rose shares his insights on approaching ICP as a spectrum, why founder-led sales must become repeatable, when to hire sales leaders, bootstrapping vs VC, and AI’s next GTM shift. </itunes:summary>
      <itunes:subtitle>Harrison Rose shares his insights on approaching ICP as a spectrum, why founder-led sales must become repeatable, when to hire sales leaders, bootstrapping vs VC, and AI’s next GTM shift. </itunes:subtitle>
      <itunes:keywords>fundraising, revenue leader, vc, bootstrapped, graduation rate, gtm, founder-led sales, revops, series a, sales leader, series b, ai, icp, go to market, gtm strategy, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e31e400b-b104-46c7-9a2f-2c1a6e575d93</guid>
      <title>From Inception to Acquisition: Natasha Ratanshi-Stein on scaling Surfboard, stage-fit hiring and the importance of founder-led sales</title>
      <description><![CDATA[<p><a href="https://www.linkedin.com/in/natasha-ratanshi-stein-69333723/" target="_blank" rel="noopener noreferrer">Natasha Ratanshi-Stein</a> has seen startups from almost every angle, as a VC, Operator, and Founder. After scaling customer service operations at Bulb, she saw firsthand how broken legacy workforce management tooling really was. </p>
<p>That pain became Surfboard, and in today’s Making The Grade episode, Natasha is refreshingly honest about what founders underestimate in the £1 to £10M ARR journey, and her own journey from inception to an <a href="https://www.dialpad.com/uk/blog/dialpad-acquires-surfboard/" target="_blank" rel="noopener noreferrer">acquisition by Dialpad</a>, which was all sparked by an SDR’s mis-targeted outbound message.  </p>
<p><strong>📚 Episode Chapters: </strong></p>
<p><strong>02:00</strong> - Building Surfboard from idea to acquisition<br><strong>14:40</strong> - Lessons from selling before a finished product <br><strong>30:15</strong> - Transitioning out of being a Founder <br><strong>38:00</strong> - Hiring the right Sales Leaders for growth   <br><strong>44:15</strong> - Navigating funding challenges </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/paul-fifield/" target="_blank" rel="noopener noreferrer">Ego, Cash & GTM Discipline: Paul Fifield’s unfiltered lessons from building scalable businesses </a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 5 Mar 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Natasha Ratanshi-Stein, Tom Glason, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/natasha-ratanshi-stein-l_NbKAW5</link>
      <content:encoded><![CDATA[<p><a href="https://www.linkedin.com/in/natasha-ratanshi-stein-69333723/" target="_blank" rel="noopener noreferrer">Natasha Ratanshi-Stein</a> has seen startups from almost every angle, as a VC, Operator, and Founder. After scaling customer service operations at Bulb, she saw firsthand how broken legacy workforce management tooling really was. </p>
<p>That pain became Surfboard, and in today’s Making The Grade episode, Natasha is refreshingly honest about what founders underestimate in the £1 to £10M ARR journey, and her own journey from inception to an <a href="https://www.dialpad.com/uk/blog/dialpad-acquires-surfboard/" target="_blank" rel="noopener noreferrer">acquisition by Dialpad</a>, which was all sparked by an SDR’s mis-targeted outbound message.  </p>
<p><strong>📚 Episode Chapters: </strong></p>
<p><strong>02:00</strong> - Building Surfboard from idea to acquisition<br><strong>14:40</strong> - Lessons from selling before a finished product <br><strong>30:15</strong> - Transitioning out of being a Founder <br><strong>38:00</strong> - Hiring the right Sales Leaders for growth   <br><strong>44:15</strong> - Navigating funding challenges </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/paul-fifield/" target="_blank" rel="noopener noreferrer">Ego, Cash & GTM Discipline: Paul Fifield’s unfiltered lessons from building scalable businesses </a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="47188888" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/28d7c161-abf2-443d-aae1-c100575b06f2/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/audio/group/64e9cbcd-2d36-4b40-97b1-31a60c095557/group-item/a8e812fd-11b7-457c-b02d-35f23fd0efd4/128_default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>From Inception to Acquisition: Natasha Ratanshi-Stein on scaling Surfboard, stage-fit hiring and the importance of founder-led sales</itunes:title>
      <itunes:author>Natasha Ratanshi-Stein, Tom Glason, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/d90c8df2-d51b-4b6a-9b9e-cc72e3b4c3ce/3000x3000/artwork_season_2_ep_5.jpg?aid=rss_feed"/>
      <itunes:duration>00:49:09</itunes:duration>
      <itunes:summary>Natasha Ratanshi-Stein shared her hard-won lessons on founder-led sales, real PMF signals, stage-fit hiring and scaling ACV. </itunes:summary>
      <itunes:subtitle>Natasha Ratanshi-Stein shared her hard-won lessons on founder-led sales, real PMF signals, stage-fit hiring and scaling ACV. </itunes:subtitle>
      <itunes:keywords>revenue leader, business, founder, graduation rate, gtm, scaling journey, scaling lessons, customer obsession, £1 to £10m arr, startup, series a, sales leader, series b, startup exit, acquisition, gtm strategy, making the grade, customer service, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">3bcc1f99-666c-410d-af24-273f8105d1b4</guid>
      <title>Ego, Cash &amp; GTM Discipline: Paul Fifield’s unfiltered lessons from building scalable businesses</title>
      <description><![CDATA[<p>What actually breaks a startup between £1m and £10m ARR isn’t usually the thing founders are obsessing over.</p>
<p>In this Making the Grade episode, we’re joined by <a href="https://www.linkedin.com/in/paulfifield75/" target="_blank" rel="noopener noreferrer">Paul Fifield</a> - one of the UK’s most experienced go-to-market leaders, and someone who’s lived the full spectrum from predictable revenue playbooks, to rocketship growth, brutal crashes, and the rebuild that follows.</p>
<p>Paul unpacks two defining failures in his career, and the patterns he now sees repeatedly in early-stage SaaS: messy data, woolly ICPs, uncontrolled SDR targeting, false confidence from renewals, and leadership decisions driven by ego rather than fundamentals.</p>
<p>Paul also shares why the GTM playbook is changing fast, what modern CRO capability looks like in 2026, and why AI won’t save teams that haven’t done the foundational work first.</p>
<p>If you’re a founder, CRO, VP Sales, or an Operator trying to help a business graduate from Series A to Series B - this one is a masterclass in what to do, what to avoid, and what to take seriously before the market forces you to.</p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>03:04</strong> - Lessons from Failures and Successes <br><strong>24:04</strong> - The impact of ego in leadership<br><strong>28:13</strong> - Scaling strategies from $1M to $10M <br><strong>35:05 </strong>- The evolving role of the CRO   <br><strong>41:06</strong> - Leaning into fractional talent as a startup  </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/bethany-ayers/" target="_blank" rel="noopener noreferrer">Designing an AI-first Business - Bethany Ayers on hiring stage-fit leaders & the GTM playbooks that actually work in the AI era </a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 26 Feb 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Tom Glason, Paul Fifield, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/paul-fifield-3cVjHcKj</link>
      <content:encoded><![CDATA[<p>What actually breaks a startup between £1m and £10m ARR isn’t usually the thing founders are obsessing over.</p>
<p>In this Making the Grade episode, we’re joined by <a href="https://www.linkedin.com/in/paulfifield75/" target="_blank" rel="noopener noreferrer">Paul Fifield</a> - one of the UK’s most experienced go-to-market leaders, and someone who’s lived the full spectrum from predictable revenue playbooks, to rocketship growth, brutal crashes, and the rebuild that follows.</p>
<p>Paul unpacks two defining failures in his career, and the patterns he now sees repeatedly in early-stage SaaS: messy data, woolly ICPs, uncontrolled SDR targeting, false confidence from renewals, and leadership decisions driven by ego rather than fundamentals.</p>
<p>Paul also shares why the GTM playbook is changing fast, what modern CRO capability looks like in 2026, and why AI won’t save teams that haven’t done the foundational work first.</p>
<p>If you’re a founder, CRO, VP Sales, or an Operator trying to help a business graduate from Series A to Series B - this one is a masterclass in what to do, what to avoid, and what to take seriously before the market forces you to.</p>
<p><strong>📚 Episode Chapters</strong></p>
<p><strong>03:04</strong> - Lessons from Failures and Successes <br><strong>24:04</strong> - The impact of ego in leadership<br><strong>28:13</strong> - Scaling strategies from $1M to $10M <br><strong>35:05 </strong>- The evolving role of the CRO   <br><strong>41:06</strong> - Leaning into fractional talent as a startup  </p>
<p><br><strong>🎧 Continue listening… </strong></p>
<p>Make sure you listen to <a href="https://www.scalewise.com/bethany-ayers/" target="_blank" rel="noopener noreferrer">Designing an AI-first Business - Bethany Ayers on hiring stage-fit leaders & the GTM playbooks that actually work in the AI era </a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="42678273" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/28d7c161-abf2-443d-aae1-c100575b06f2/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/audio/group/6bb0fd3c-cde8-4c87-8e9b-420ca669f60d/group-item/49a10f65-3be2-4bcf-a79a-3b026ab751ad/128_default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Ego, Cash &amp; GTM Discipline: Paul Fifield’s unfiltered lessons from building scalable businesses</itunes:title>
      <itunes:author>Tom Glason, Paul Fifield, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/140bcb30-4ade-4fe8-bd90-140f99190c96/3000x3000/artwork_season_2_ep_4.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:27</itunes:duration>
      <itunes:summary>Paul Fifield shares brutally honest lessons from scaling companies - why renewals can mask product risk, why cash discipline matters, and what CROs must master in 2026 as AI reshapes GTM. </itunes:summary>
      <itunes:subtitle>Paul Fifield shares brutally honest lessons from scaling companies - why renewals can mask product risk, why cash discipline matters, and what CROs must master in 2026 as AI reshapes GTM. </itunes:subtitle>
      <itunes:keywords>$1 to $10m arr, fundraising, business, graduation rate, capital efficient growth, leadership, sdr, scaling journey, scaling lessons, series a, series b, ai, scaling mistakes, b2b saas, gtm strategy, capital efficiency, predictable revenue, venture capital, revenue</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">95a0a9f7-877d-4fed-8bd1-26d34c89c3d2</guid>
      <title>Designing an AI-first Business - Bethany Ayers on hiring stage-fit leaders &amp; the GTM playbooks that actually work in the AI era</title>
      <description><![CDATA[<p><a href="linkedin.com/in/bethanyayers?originalSubdomain=uk" target="_blank">Bethany Ayers</a> isn’t experimenting with AI at the edges of Metomic; she’s using it to redesign how the company operates, with an ambitious goal of becoming an AI-first company. </p><p>In this episode of Making the Grade, Bethany Ayers, CEO of <a href="https://www.metomic.io/" target="_blank">Metomic</a>, joins us to unpack what it really means to build an AI-first organisation, and how it impacts hiring decisions, GTM design, and leadership accountability. </p><p>Beth shares why her default is now AI before headcount, how Metomic is using AI coworkers to strip out busy work across SDRs, engineering, marketing, and leadership, and why one SDR can now deliver the output of two to three. </p><p>But this isn’t an AI hype conversation. Beth is equally candid about the fundamentals that don’t change: why stage-fit exec hiring still breaks scale-ups, why founders step away from sales too early (or not at all), and why clarity on ICP, pipeline targets, and operating rhythm matters more than ever.</p><p>If you’re rethinking how to scale with fewer people, higher leverage, and sharper focus, this episode offers a clear, practical blueprint, without pretending the trade-offs don’t exist.</p><p><strong>📚 Episode Chapters: </strong></p><p><strong>01:50 </strong>- Hiring the right Sales Leadership  <br /><strong>03:22 </strong>- Evolving GTM Strategies <br /><strong>16:45 </strong>- The intersection of Product and Sales <br /><strong>22:04</strong> - Leveraging AI in your Sales Team <br /><strong>30:35</strong> - Future of Work: Balancing AI and People <br /><strong>36:10</strong> - Diversity in Leadership <br /><br /><strong>⛳ Mentioned in today’s episode: </strong></p><p>Metomic: <a href="https://www.metomic.io/">https://www.metomic.io/</a></p><p> </p><p><strong>🎧 Continue listening… </strong></p><p>Make sure you listen to <a href="https://www.scalewise.com/sam-jacobs/" target="_blank">Building for efficient growth - Pavilion’s honest growth journey & the real problem behind the short CRO tenure with Sam Jacobs</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 19 Feb 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Bethany Ayers, ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/bethany-ayers-1Y389P2y</link>
      <content:encoded><![CDATA[<p><a href="linkedin.com/in/bethanyayers?originalSubdomain=uk" target="_blank">Bethany Ayers</a> isn’t experimenting with AI at the edges of Metomic; she’s using it to redesign how the company operates, with an ambitious goal of becoming an AI-first company. </p><p>In this episode of Making the Grade, Bethany Ayers, CEO of <a href="https://www.metomic.io/" target="_blank">Metomic</a>, joins us to unpack what it really means to build an AI-first organisation, and how it impacts hiring decisions, GTM design, and leadership accountability. </p><p>Beth shares why her default is now AI before headcount, how Metomic is using AI coworkers to strip out busy work across SDRs, engineering, marketing, and leadership, and why one SDR can now deliver the output of two to three. </p><p>But this isn’t an AI hype conversation. Beth is equally candid about the fundamentals that don’t change: why stage-fit exec hiring still breaks scale-ups, why founders step away from sales too early (or not at all), and why clarity on ICP, pipeline targets, and operating rhythm matters more than ever.</p><p>If you’re rethinking how to scale with fewer people, higher leverage, and sharper focus, this episode offers a clear, practical blueprint, without pretending the trade-offs don’t exist.</p><p><strong>📚 Episode Chapters: </strong></p><p><strong>01:50 </strong>- Hiring the right Sales Leadership  <br /><strong>03:22 </strong>- Evolving GTM Strategies <br /><strong>16:45 </strong>- The intersection of Product and Sales <br /><strong>22:04</strong> - Leveraging AI in your Sales Team <br /><strong>30:35</strong> - Future of Work: Balancing AI and People <br /><strong>36:10</strong> - Diversity in Leadership <br /><br /><strong>⛳ Mentioned in today’s episode: </strong></p><p>Metomic: <a href="https://www.metomic.io/">https://www.metomic.io/</a></p><p> </p><p><strong>🎧 Continue listening… </strong></p><p>Make sure you listen to <a href="https://www.scalewise.com/sam-jacobs/" target="_blank">Building for efficient growth - Pavilion’s honest growth journey & the real problem behind the short CRO tenure with Sam Jacobs</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="40638008" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/235be11e-9448-4bee-9b74-4766fca01774/audio/e49a1ee4-1861-4e04-9406-eb98110ede6d/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Designing an AI-first Business - Bethany Ayers on hiring stage-fit leaders &amp; the GTM playbooks that actually work in the AI era</itunes:title>
      <itunes:author>Bethany Ayers, ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/bd457f32-5aee-425c-95d8-c6be6626ea95/3000x3000/artwork-20-20season-202-20-20ep-203.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:18</itunes:duration>
      <itunes:summary>Beth Ayers shares how to scale from $2-10M ARR with stage-fit hiring, tighter ICP, better operating rhythms, and what “AI employees” look like in practice.</itunes:summary>
      <itunes:subtitle>Beth Ayers shares how to scale from $2-10M ARR with stage-fit hiring, tighter ICP, better operating rhythms, and what “AI employees” look like in practice.</itunes:subtitle>
      <itunes:keywords>scaleup, $1 to $10m arr, revenue leader, business, gtm leadership, hiring, gtm, scaling journey, scaling lessons, coo, revenue function, startup, sales leader, sales team, diversity, cro, ai, gtm playbook, future of work, ceo, recruitment, gtm strategy</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">b1481df9-eee8-4dfb-8731-a0760ec13f63</guid>
      <title>Building for efficient growth - Pavilion’s honest growth journey &amp; the real problem behind the short CRO tenure with Sam Jacobs</title>
      <description><![CDATA[<p>Most growth stories celebrate momentum, but very few actually share the behind-the-scenes of what happens when momentum stalls. </p><p>In this Making The Grade episode, we’re joined by <a href="https://www.linkedin.com/in/samfjacobs" target="_blank"><strong>Sam Jacobs</strong></a>, Founder & CEO of <a href="https://www.joinpavilion.com/" target="_blank"><strong>Pavilion</strong></a> - the community built to give in-seat GTM leaders the peers, frameworks, and rooms they need to operate under real pressure. </p><p>Sam takes us on a journey from the early days of Revenue Collective dinners to Pavilion’s Covid-era surge. But there’s no skipping the hard bits in this episode. Sam shares the painful consequences of growing too fast, loosening ICP, and chasing scale for growth’s sake.</p><p>This is a rare, unfiltered conversation about what happens when your biggest strength gets diluted, and how you rebuild when churn becomes the signal you can’t ignore.</p><p>No matter whether you’re a Founder currently building or a GTM Leader facing the various challenges the market throws at you, there’s endless practical advice in this episode, ready for you to apply straight away. <br /> </p><p><strong>📚 Episode Chapters</strong></p><p><strong>01:15</strong> - Pavilion’s origin story <br /><strong>09:23 </strong>- Scaling mistakes & lost focus <br /><strong>19:08 </strong>- The short CRO tenure <br /><strong>22:20</strong> - Building P&L Fluency for Revenue Leaders <br /><strong>29:00</strong> - Sustainable GTM Strategies <br /><strong>39:34</strong> - Planning for a successful exit <br /><br /><br /><strong>⛳ Mentioned in today’s episode: </strong></p><ul><li>Pavilion: <a href="https://www.joinpavilion.com/">https://www.joinpavilion.com/</a></li><li>Intro to P&L Fluency: <a href="https://www.joinpavilion.com/pavilion-university/intro-to-pl-fluency">https://www.joinpavilion.com/pavilion-university/intro-to-pl-fluency</a> </li></ul><p><br /><strong>🎧 Continue listening… </strong></p><p><a href="https://www.scalewise.com/making-the-grade-podcast-natalie-johnson/" target="_blank">Make sure you listen to What it really takes to win in the US - Honest lessons from Natalie Johnson</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 12 Feb 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Sam Jacobs, ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/sam-jacobs-owhKqixC</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/53b022df-0eb4-4fd5-853a-d1e1b7a34b7c/season-201-20episode-202.jpg" width="1280"/>
      <content:encoded><![CDATA[<p>Most growth stories celebrate momentum, but very few actually share the behind-the-scenes of what happens when momentum stalls. </p><p>In this Making The Grade episode, we’re joined by <a href="https://www.linkedin.com/in/samfjacobs" target="_blank"><strong>Sam Jacobs</strong></a>, Founder & CEO of <a href="https://www.joinpavilion.com/" target="_blank"><strong>Pavilion</strong></a> - the community built to give in-seat GTM leaders the peers, frameworks, and rooms they need to operate under real pressure. </p><p>Sam takes us on a journey from the early days of Revenue Collective dinners to Pavilion’s Covid-era surge. But there’s no skipping the hard bits in this episode. Sam shares the painful consequences of growing too fast, loosening ICP, and chasing scale for growth’s sake.</p><p>This is a rare, unfiltered conversation about what happens when your biggest strength gets diluted, and how you rebuild when churn becomes the signal you can’t ignore.</p><p>No matter whether you’re a Founder currently building or a GTM Leader facing the various challenges the market throws at you, there’s endless practical advice in this episode, ready for you to apply straight away. <br /> </p><p><strong>📚 Episode Chapters</strong></p><p><strong>01:15</strong> - Pavilion’s origin story <br /><strong>09:23 </strong>- Scaling mistakes & lost focus <br /><strong>19:08 </strong>- The short CRO tenure <br /><strong>22:20</strong> - Building P&L Fluency for Revenue Leaders <br /><strong>29:00</strong> - Sustainable GTM Strategies <br /><strong>39:34</strong> - Planning for a successful exit <br /><br /><br /><strong>⛳ Mentioned in today’s episode: </strong></p><ul><li>Pavilion: <a href="https://www.joinpavilion.com/">https://www.joinpavilion.com/</a></li><li>Intro to P&L Fluency: <a href="https://www.joinpavilion.com/pavilion-university/intro-to-pl-fluency">https://www.joinpavilion.com/pavilion-university/intro-to-pl-fluency</a> </li></ul><p><br /><strong>🎧 Continue listening… </strong></p><p><a href="https://www.scalewise.com/making-the-grade-podcast-natalie-johnson/" target="_blank">Make sure you listen to What it really takes to win in the US - Honest lessons from Natalie Johnson</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="40564859" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/9d9cd285-c875-4241-9c6e-aeb90b9c9abf/audio/38f853ee-8259-4b06-94b9-0adfb15e3db7/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Building for efficient growth - Pavilion’s honest growth journey &amp; the real problem behind the short CRO tenure with Sam Jacobs</itunes:title>
      <itunes:author>Sam Jacobs, ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/469f4937-dd03-4d68-bbe6-2cc9768fc400/3000x3000/artwork-20-20season-202-20-20ep-202.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:13</itunes:duration>
      <itunes:summary>Sam Jacobs shares the real story behind Pailion’s rise, the mistakes that broke retention, and the real problem behind the short CRO tenure. </itunes:summary>
      <itunes:subtitle>Sam Jacobs shares the real story behind Pailion’s rise, the mistakes that broke retention, and the real problem behind the short CRO tenure. </itunes:subtitle>
      <itunes:keywords>gtm community, scaleup, revenue leader, entrepreneurship, business, founder, gtm, scaling journey, cro tenure, scaling lessons, startup, revops, sales leader, startup exit, cro, ai, p&amp;l fluency</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">6619feaf-c329-4879-a5b3-d3db162da61a</guid>
      <title>What it really takes to win in the US - Honest lessons from Natalie Johnson</title>
      <description><![CDATA[<p>US expansion is one of the fastest ways for a venture-backed SaaS company to accelerate growth…or blow up months of momentum, burn a painful chunk of cash, and leave a trail of “scar tissue” behind.</p><p>In this Making the Grade episode, Tom Glason sits down with <a href="https://www.linkedin.com/in/natalie-johnson-a75ab422/" target="_blank">Natalie Johnson</a>, a seasoned revenue leader who’s lived the 1 to 10 million ARR journey multiple times - across the UK and the US - and now leads revenue at one of Europe’s fastest-scaling AI companies, <a href="https://autogenai.com/uk/" target="_blank">AutogenAI</a>.</p><p>In this episode, Natalie unpacks what <i>actually</i> works when expanding into the US, why outbound still works and why AI is not an IT rollout but an organisational transformation that rewires how modern revenue teams operate. </p><p>If you’re scaling through the messy middle and considering the US leap, this one’s packed with battle-tested guidance you can apply immediately.</p><p><strong>📚 Episode Chapters</strong></p><p><strong>01:15</strong> - Lessons from two scaling journeys <br /><strong>03:12</strong> - US expansion mistakes <br /><strong>16:26</strong> - Navigating the messy middle <br /><strong>26:08</strong> - Autogen AI’s Growth Engine  <br /><strong>30:46</strong> - Outbound strategies that actually work <br /><strong>35:34</strong> - Hiring Revenue Leaders in 2026<br /><br /><strong>⛳ Mentioned in today’s episode:</strong> </p><ul><li>AutogenAI: <a href="https://autogenai.com/uk/">https://autogenai.com/uk/</a></li><li>Glyphic:<a href="https://www.glyphic.ai/"> https://www.glyphic.ai/</a></li></ul><p><br /><strong>🎧 Continue listening… </strong></p><p><a href="https://www.scalewise.com/making-the-grade-podcast-from-60m-exit-to-building-an-era-defining-ai-company-sean-williams-on-lessons-from-a-start-up-exit-to-building-again-with-autogenai/?filters=jsf=jet-engine:resources-filter%26tax=resource-type:202" target="_blank">Make sure you listen to Season 1 Sean Williams - From $60m exit to building an er-defining AI company</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 5 Feb 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Natalie Johnson, ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/natalie-johnson-IXjbuyM_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/a52c48cc-867f-43ba-af1b-3670a4748d4e/season-201-20episode-201-20-1.jpg" width="1280"/>
      <content:encoded><![CDATA[<p>US expansion is one of the fastest ways for a venture-backed SaaS company to accelerate growth…or blow up months of momentum, burn a painful chunk of cash, and leave a trail of “scar tissue” behind.</p><p>In this Making the Grade episode, Tom Glason sits down with <a href="https://www.linkedin.com/in/natalie-johnson-a75ab422/" target="_blank">Natalie Johnson</a>, a seasoned revenue leader who’s lived the 1 to 10 million ARR journey multiple times - across the UK and the US - and now leads revenue at one of Europe’s fastest-scaling AI companies, <a href="https://autogenai.com/uk/" target="_blank">AutogenAI</a>.</p><p>In this episode, Natalie unpacks what <i>actually</i> works when expanding into the US, why outbound still works and why AI is not an IT rollout but an organisational transformation that rewires how modern revenue teams operate. </p><p>If you’re scaling through the messy middle and considering the US leap, this one’s packed with battle-tested guidance you can apply immediately.</p><p><strong>📚 Episode Chapters</strong></p><p><strong>01:15</strong> - Lessons from two scaling journeys <br /><strong>03:12</strong> - US expansion mistakes <br /><strong>16:26</strong> - Navigating the messy middle <br /><strong>26:08</strong> - Autogen AI’s Growth Engine  <br /><strong>30:46</strong> - Outbound strategies that actually work <br /><strong>35:34</strong> - Hiring Revenue Leaders in 2026<br /><br /><strong>⛳ Mentioned in today’s episode:</strong> </p><ul><li>AutogenAI: <a href="https://autogenai.com/uk/">https://autogenai.com/uk/</a></li><li>Glyphic:<a href="https://www.glyphic.ai/"> https://www.glyphic.ai/</a></li></ul><p><br /><strong>🎧 Continue listening… </strong></p><p><a href="https://www.scalewise.com/making-the-grade-podcast-from-60m-exit-to-building-an-era-defining-ai-company-sean-williams-on-lessons-from-a-start-up-exit-to-building-again-with-autogenai/?filters=jsf=jet-engine:resources-filter%26tax=resource-type:202" target="_blank">Make sure you listen to Season 1 Sean Williams - From $60m exit to building an er-defining AI company</a></p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="41732571" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/f00856d0-4a68-4d6c-acec-0ce29e8051cd/audio/8e448b71-4fbd-46a6-a54d-eba879253ef8/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>What it really takes to win in the US - Honest lessons from Natalie Johnson</itunes:title>
      <itunes:author>Natalie Johnson, ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/3b707167-1811-44e7-b405-1e99f8433af1/3000x3000/artwork-20-20season-202-20-20ep-201.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:26</itunes:duration>
      <itunes:summary>In this Making the Grade episode, Tom Glason sits down with Natalie Johnson, a seasoned revenue leader who’s lived the 1 to 10 million ARR journey multiple times - across the UK and the US - and now leads revenue at one of Europe’s fastest-scaling AI companies, Autogen AI.
</itunes:summary>
      <itunes:subtitle>In this Making the Grade episode, Tom Glason sits down with Natalie Johnson, a seasoned revenue leader who’s lived the 1 to 10 million ARR journey multiple times - across the UK and the US - and now leads revenue at one of Europe’s fastest-scaling AI companies, Autogen AI.
</itunes:subtitle>
      <itunes:keywords>scaleup, revenue leader, business, international expansion, scaling journey, us expansion, startup, ai adoption, series a, sales leader, cro, ai, b2b saas, bdr, sales strategy, outbound sales</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e35685c2-999c-4a58-bb16-a4ccdc7fc596</guid>
      <title>Making The Grade - Season 2 Trailer</title>
      <description><![CDATA[<p>Welcome back to Season 2 of Making The Grade. </p><p>This season, we’re digging into what it <i><strong>really</strong></i> takes to scale beyond early traction… the ups and downs of the journey from £1 million to £10 million in ARR… and why so many startups are struggling to make that leap.</p><p>Each week, we're joined by experienced Founders, Investors, and senior Go-To-Market leaders to unpack the lessons, trade-offs, and decisions that define the £1m to £10m stage.</p><p>We’ll explore how to build effective GTM functions and hire truly stage-fit talent, how AI is reshaping go-to-market, what changes we can expect to see in 2026, and what capital-efficient scaling actually looks like in practice.</p><p>All with one core question in mind:<br /><br /><strong>How do you build an enduring B2B SaaS business that scales sustainably, stays capital-efficient, and creates real exit optionality?</strong></p><p>Expect honest conversations, hard-won insights, and practical advice you can apply straight away, because scaling <i>can </i>be done differently.</p><p>Our first episode of the new season will be dropping on <strong>Thursday, February 5th</strong>, so make sure you hit subscribe to be notified of when it's ready! </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Tue, 3 Feb 2026 05:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/making-the-grade-season-2-trailer-BuWQhyJS</link>
      <content:encoded><![CDATA[<p>Welcome back to Season 2 of Making The Grade. </p><p>This season, we’re digging into what it <i><strong>really</strong></i> takes to scale beyond early traction… the ups and downs of the journey from £1 million to £10 million in ARR… and why so many startups are struggling to make that leap.</p><p>Each week, we're joined by experienced Founders, Investors, and senior Go-To-Market leaders to unpack the lessons, trade-offs, and decisions that define the £1m to £10m stage.</p><p>We’ll explore how to build effective GTM functions and hire truly stage-fit talent, how AI is reshaping go-to-market, what changes we can expect to see in 2026, and what capital-efficient scaling actually looks like in practice.</p><p>All with one core question in mind:<br /><br /><strong>How do you build an enduring B2B SaaS business that scales sustainably, stays capital-efficient, and creates real exit optionality?</strong></p><p>Expect honest conversations, hard-won insights, and practical advice you can apply straight away, because scaling <i>can </i>be done differently.</p><p>Our first episode of the new season will be dropping on <strong>Thursday, February 5th</strong>, so make sure you hit subscribe to be notified of when it's ready! </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="5911342" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/567feb43-bd55-43f0-97a0-74338edf2b97/audio/21b2a81a-4179-4de9-b4a9-253a0ee9e8e5/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Making The Grade - Season 2 Trailer</itunes:title>
      <itunes:author>ScaleWise, Tom Glason</itunes:author>
      <itunes:duration>00:06:08</itunes:duration>
      <itunes:summary>This season, we’re digging into what it really takes to scale beyond early traction… the ups and downs of the journey from £1 million to £10 million in ARR… and why so many startups are struggling to make that leap.

Each week, we&apos;re joined by experienced Founders, Investors, and senior Go-To-Market leaders to unpack the lessons, trade-offs, and decisions that define the £1m to £10m stage.</itunes:summary>
      <itunes:subtitle>This season, we’re digging into what it really takes to scale beyond early traction… the ups and downs of the journey from £1 million to £10 million in ARR… and why so many startups are struggling to make that leap.

Each week, we&apos;re joined by experienced Founders, Investors, and senior Go-To-Market leaders to unpack the lessons, trade-offs, and decisions that define the £1m to £10m stage.</itunes:subtitle>
      <itunes:keywords>scaleup, business, vc, bootstrapped, founder, saas, gtm, scaling journey, scaling lessons, startup, startup exit, ai, scaling mistakes, b2b saas, go to market, venture backed, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>trailer</itunes:episodeType>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">1a3240ef-eedc-4b3a-b6d5-379f3b9ec283</guid>
      <title>From CMO to CRO: Florence Broderick on balancing growth with efficiency and the metrics that actually matter</title>
      <description><![CDATA[<p>What does it really take to make the leap from CMO to CRO and to build a revenue function that actually scales?</p><p>In the final episode of Season 1, Tom is joined by <a href="https://www.linkedin.com/in/flobroderick/?originalSubdomain=uk">Florence Broderick</a>, CRO at <a href="https://www.general-index.com/">General Index</a>, to unpack what it actually takes to make the transition to CRO and what founders should know before hiring their first CRO. </p><p>Florence shares candid insights from her transition to CRO, why she believes marketing leaders can make exceptional CROs, and how she’s balancing growth with capital efficiency in 2025 and beyond. </p><p>If you’re a founder or GTM leader navigating growth right now, you won’t want to miss this episode. </p><p> </p><p><strong>Episode Chapters</strong></p><p><strong>02:30</strong> - Flo’s career journey from dreams of big corporates to CRO </p><p><strong>08:30</strong> - Managing imposter syndrome in a new role </p><p><strong>14:30</strong> - Building her CRO playbook </p><p><strong>22:10</strong> - What every CRO should nail in their first 90 days </p><p><strong>27:30</strong> - Why ‘rockstar CVs’ often fail </p><p><strong>31:45</strong> - The CRO skills that matter most in 2025 </p><p><strong>38:10</strong> - AI that uses the needle & metrics that matter </p><p><strong>46:50</strong> - Getting more women into sales</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 2 Oct 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Florence Broderick, Tom Glason, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/from-cmo-to-cro-florence-broderick-on-balancing-growth-with-efficiency-and-the-metrics-that-actually-matter-gIYFetAu</link>
      <content:encoded><![CDATA[<p>What does it really take to make the leap from CMO to CRO and to build a revenue function that actually scales?</p><p>In the final episode of Season 1, Tom is joined by <a href="https://www.linkedin.com/in/flobroderick/?originalSubdomain=uk">Florence Broderick</a>, CRO at <a href="https://www.general-index.com/">General Index</a>, to unpack what it actually takes to make the transition to CRO and what founders should know before hiring their first CRO. </p><p>Florence shares candid insights from her transition to CRO, why she believes marketing leaders can make exceptional CROs, and how she’s balancing growth with capital efficiency in 2025 and beyond. </p><p>If you’re a founder or GTM leader navigating growth right now, you won’t want to miss this episode. </p><p> </p><p><strong>Episode Chapters</strong></p><p><strong>02:30</strong> - Flo’s career journey from dreams of big corporates to CRO </p><p><strong>08:30</strong> - Managing imposter syndrome in a new role </p><p><strong>14:30</strong> - Building her CRO playbook </p><p><strong>22:10</strong> - What every CRO should nail in their first 90 days </p><p><strong>27:30</strong> - Why ‘rockstar CVs’ often fail </p><p><strong>31:45</strong> - The CRO skills that matter most in 2025 </p><p><strong>38:10</strong> - AI that uses the needle & metrics that matter </p><p><strong>46:50</strong> - Getting more women into sales</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="49352834" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/2debbdd8-e658-4815-8983-9f9199357f3a/audio/802d4d4a-611b-4c05-84ac-1523d0542db2/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>From CMO to CRO: Florence Broderick on balancing growth with efficiency and the metrics that actually matter</itunes:title>
      <itunes:author>Florence Broderick, Tom Glason, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/cd4f753b-18a3-41f8-9b57-77d164832140/3000x3000/artwork-20-20season-201-20-20ep-2010.jpg?aid=rss_feed"/>
      <itunes:duration>00:51:22</itunes:duration>
      <itunes:summary>General Index’s CRO, Florence Broderick, joins us to share her transition from CMO to CRO, building revenue teams in 2025 and the metrics that actually matter… </itunes:summary>
      <itunes:subtitle>General Index’s CRO, Florence Broderick, joins us to share her transition from CMO to CRO, building revenue teams in 2025 and the metrics that actually matter… </itunes:subtitle>
      <itunes:keywords>cmo, scaleup, imposter syndrome, revenue leader, bd playbook, gtm, leadership, sdr, revenue function, startup, revops, sales leader, cro, ai, go to market strategy, cro playbook, go to market, scaling</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">cdda81bb-c9b0-4d53-b723-e2dfde868361</guid>
      <title>From $60m Exit to Building an Era-Defining AI Company: Sean Williams on lessons from a start-up exit to building again with AutogenAI</title>
      <description><![CDATA[<p>What do you think of when you hear ‘exited Founder’? </p><p>Someone travelling the world or sitting on a remote island sipping cocktails? </p><p>Today’s Making The Grade guest may change your perspective… </p><p>We’re joined by <a href="https://www.linkedin.com/in/sean-williams-88336225/">Sean Williams</a>, Co-Founder & CEO of <a href="https://autogenai.com/uk/">AutogenAI</a>, the AI bid writing software. Before AutogenAI, Sean co-founded Corndell Ltd, which he grew from scratch to 350 people and sold to THI Holdings for $60m. </p><p>In this episode, Sean discusses how to build with an exit in mind, why you need to keep control while fundraising and why US expansion isn’t as easy as some Founders might think. </p><p><strong>Episode Chapters</strong></p><p><strong>02:18</strong> - From bid writer to CEO - Sean’s career journey </p><p><strong>08:40</strong> - Post-exit reality & why Sean decided to jump back in the Founder seat</p><p><strong>14:36</strong> - Selling a business during Covid </p><p><strong>18:57</strong> - More about AutogenAI and the opportunity </p><p><strong>23:12</strong> - Fundraising without losing control </p><p><strong>27:26</strong> - US expansion do’s & don’ts  </p><p><strong>29:33</strong> - GTM in the AI-era - what actually works </p><p><strong>33:43</strong> - Hiring GTM leaders </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 25 Sep 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Sean Williams, ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/from-60m-exit-to-building-an-era-defining-ai-company-sean-williams-on-lessons-from-a-start-up-exit-to-building-again-with-autogenai-wzMF0phe</link>
      <content:encoded><![CDATA[<p>What do you think of when you hear ‘exited Founder’? </p><p>Someone travelling the world or sitting on a remote island sipping cocktails? </p><p>Today’s Making The Grade guest may change your perspective… </p><p>We’re joined by <a href="https://www.linkedin.com/in/sean-williams-88336225/">Sean Williams</a>, Co-Founder & CEO of <a href="https://autogenai.com/uk/">AutogenAI</a>, the AI bid writing software. Before AutogenAI, Sean co-founded Corndell Ltd, which he grew from scratch to 350 people and sold to THI Holdings for $60m. </p><p>In this episode, Sean discusses how to build with an exit in mind, why you need to keep control while fundraising and why US expansion isn’t as easy as some Founders might think. </p><p><strong>Episode Chapters</strong></p><p><strong>02:18</strong> - From bid writer to CEO - Sean’s career journey </p><p><strong>08:40</strong> - Post-exit reality & why Sean decided to jump back in the Founder seat</p><p><strong>14:36</strong> - Selling a business during Covid </p><p><strong>18:57</strong> - More about AutogenAI and the opportunity </p><p><strong>23:12</strong> - Fundraising without losing control </p><p><strong>27:26</strong> - US expansion do’s & don’ts  </p><p><strong>29:33</strong> - GTM in the AI-era - what actually works </p><p><strong>33:43</strong> - Hiring GTM leaders </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="41726198" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/8e0d68a0-15dd-4565-8881-3bfc210aa9b7/audio/a360c5f3-f122-40bb-8a1f-9b67243d4b7d/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>From $60m Exit to Building an Era-Defining AI Company: Sean Williams on lessons from a start-up exit to building again with AutogenAI</itunes:title>
      <itunes:author>Sean Williams, ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/ad2324a1-9c0b-4f32-a4b8-380b5e549d24/3000x3000/artwork-20-20season-201-20-20ep-209.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:26</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Sean Williams, Co-Founder &amp; CEO of AutogenAI. We discuss how to build with an exit in mind, why you need to keep control while fundraising and why US expansion isn&apos;t as easy as some Founders might think. </itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Sean Williams, Co-Founder &amp; CEO of AutogenAI. We discuss how to build with an exit in mind, why you need to keep control while fundraising and why US expansion isn&apos;t as easy as some Founders might think. </itunes:subtitle>
      <itunes:keywords>raising capital, scaleup, fundraising, gtm, scaling journey, bid writer, startup, exit, startup exit, ai, ceo, go to market, making the grade</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">991fe552-0b84-43ff-b731-d6833b52275e</guid>
      <title>Scaling Lean in a $500B Market: Ed Bartlett on going from zero to one &amp; transitioning out of the CEO seat</title>
      <description><![CDATA[<p>In the start-up ecosystem, there are a few truths that never change - scaling is harder than it looks, over-hiring can kill momentum, and knowing when to hand over the CEO reins might be the hardest call of all. </p><p>In this episode,<a href="https://www.linkedin.com/in/ebartlett?originalSubdomain=uk">Ed Barltett</a>, Founder & CEO of <a href="https://www.hicomply.com/">Hicomply</a>, unpacks how to successfully scale with a lean team and build a GTM engine that actually produces an intent-led pipeline. </p><p>Ed breaks down why stage-fit leadership beats vanity headcount and how to plan a smooth CEO transition when the time is right. </p><p>If you’re a founder starting to think about what might be next for you, then this is the perfect episode to listen to.</p><p><strong>Episode Chapters</strong></p><p><strong>02:02</strong> - Ed’s path into Tech <br /><strong>10:40</strong> - Finding your niche in a $500B market <br /><strong>12:44</strong> - Comparing the UK and US markets <br /><strong>17:02</strong> - Staying lean & focusing on speed of execution <br /><strong>19:10</strong> - Building a realistic GTM stack in an AI-driven world <br /><strong>31:58</strong> - Founder transition & handing over the CEO reins <br /><strong>36:47</strong> - Exit prep 101 in 2025 and beyond</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 18 Sep 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Ed Bartlett, Tom Glason, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/scaling-lean-in-a-500b-market-ed-bartlett-on-going-from-zero-to-one-transitioning-out-of-the-ceo-seat-n0rIX7Dw</link>
      <content:encoded><![CDATA[<p>In the start-up ecosystem, there are a few truths that never change - scaling is harder than it looks, over-hiring can kill momentum, and knowing when to hand over the CEO reins might be the hardest call of all. </p><p>In this episode,<a href="https://www.linkedin.com/in/ebartlett?originalSubdomain=uk">Ed Barltett</a>, Founder & CEO of <a href="https://www.hicomply.com/">Hicomply</a>, unpacks how to successfully scale with a lean team and build a GTM engine that actually produces an intent-led pipeline. </p><p>Ed breaks down why stage-fit leadership beats vanity headcount and how to plan a smooth CEO transition when the time is right. </p><p>If you’re a founder starting to think about what might be next for you, then this is the perfect episode to listen to.</p><p><strong>Episode Chapters</strong></p><p><strong>02:02</strong> - Ed’s path into Tech <br /><strong>10:40</strong> - Finding your niche in a $500B market <br /><strong>12:44</strong> - Comparing the UK and US markets <br /><strong>17:02</strong> - Staying lean & focusing on speed of execution <br /><strong>19:10</strong> - Building a realistic GTM stack in an AI-driven world <br /><strong>31:58</strong> - Founder transition & handing over the CEO reins <br /><strong>36:47</strong> - Exit prep 101 in 2025 and beyond</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="41149339" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/433f38f9-6baa-486f-83fe-9344ce46467c/audio/ce1894ba-7154-4339-91be-37f92c4ee5b8/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Scaling Lean in a $500B Market: Ed Bartlett on going from zero to one &amp; transitioning out of the CEO seat</itunes:title>
      <itunes:author>Ed Bartlett, Tom Glason, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/ff846150-cdc2-4845-916e-f530718b89d1/3000x3000/artwork-20-20season-201-20-20ep-208.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:50</itunes:duration>
      <itunes:summary>In this episode,Ed Bartlett , Founder &amp; CEO of Hicomply, unpacks how to successfully scale with a lean team and build a GTM engine that actually produces an intent-led pipeline. </itunes:summary>
      <itunes:subtitle>In this episode,Ed Bartlett , Founder &amp; CEO of Hicomply, unpacks how to successfully scale with a lean team and build a GTM engine that actually produces an intent-led pipeline. </itunes:subtitle>
      <itunes:keywords>fundraising, international expansion, gtm, ceo transition, startup, startup exit, ai, founder transition, making the grade, venture capital, revenue, scaling</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">5afbdbba-b132-489a-9246-e60987489beb</guid>
      <title>Running Your Own Race: Tom Lavery on going from bootstrapped to venture-backed</title>
      <description><![CDATA[<p>What does it take to build a category-defining SaaS company when your biggest competitors have raised 40x more funding than you?</p><p>In this episode, <a href="http://linkedin.com/in/tomlavery7?originalSubdomain=uk">Tom Lavery</a>, Founder & CEO of <a href="https://jiminny.com/">Jiminny</a>, joins us to share how he bootstrapped for years before raising, why staying in control beats chasing hype, and how to layer AI into GTM without over-engineering your stack.</p><p>Expect pragmatic tactics for capital-efficient growth, candid lessons from fundraising in a downturn, and a no-BS view on what’s truly changed in sales. </p><p><strong>Episode Chapters:</strong></p><p>03:34 - Jiminny’s origin story <br />05:53 - Competing in a category with 40x more capital  <br />09:21 - How to pick your investors & navigating the SaaS recession <br />17:20 - What’s changed in sales <br />21:18 - Successfully implementing AI <br />31:18 - The European ecosystem <br />33:18 - Slowing down and getting hiring right</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 11 Sep 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Tom Lavery, ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/running-your-own-race-tom-lavery-on-going-from-bootstrapped-to-venture-backed-QRFt_BlS</link>
      <content:encoded><![CDATA[<p>What does it take to build a category-defining SaaS company when your biggest competitors have raised 40x more funding than you?</p><p>In this episode, <a href="http://linkedin.com/in/tomlavery7?originalSubdomain=uk">Tom Lavery</a>, Founder & CEO of <a href="https://jiminny.com/">Jiminny</a>, joins us to share how he bootstrapped for years before raising, why staying in control beats chasing hype, and how to layer AI into GTM without over-engineering your stack.</p><p>Expect pragmatic tactics for capital-efficient growth, candid lessons from fundraising in a downturn, and a no-BS view on what’s truly changed in sales. </p><p><strong>Episode Chapters:</strong></p><p>03:34 - Jiminny’s origin story <br />05:53 - Competing in a category with 40x more capital  <br />09:21 - How to pick your investors & navigating the SaaS recession <br />17:20 - What’s changed in sales <br />21:18 - Successfully implementing AI <br />31:18 - The European ecosystem <br />33:18 - Slowing down and getting hiring right</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="35784141" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/33ead2e9-4a3b-4c63-9331-a24c28f399f0/audio/7c4194f4-d8da-48cc-abb6-2994b2512d98/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Running Your Own Race: Tom Lavery on going from bootstrapped to venture-backed</itunes:title>
      <itunes:author>Tom Lavery, ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/205fcbc6-5b4b-446f-9747-10fb48832a21/3000x3000/artwork-20-20season-201-20-20ep-207.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:15</itunes:duration>
      <itunes:summary>In this episode, Tom Lavery, Founder &amp; CEO of Jiminny, joins us to share how he bootstrapped for years before raising, why staying in control beats chasing hype, and how to layer AI into GTM without over-engineering your stack.</itunes:summary>
      <itunes:subtitle>In this episode, Tom Lavery, Founder &amp; CEO of Jiminny, joins us to share how he bootstrapped for years before raising, why staying in control beats chasing hype, and how to layer AI into GTM without over-engineering your stack.</itunes:subtitle>
      <itunes:keywords>revenue leader, business, international expansion, bootstrapped, founder, saas, hiring, recession, sales, startup, revops, startup exit, growth, cro, ai, recruitment, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">4230a438-2a80-4ea7-8ae9-6c245a4765c9</guid>
      <title>Bootstrapping Agorapulse to over $20M ARR with Emeric Ernoult</title>
      <description><![CDATA[<p>Start-up headlines are often dominated by fundraising announcements and the latest valuation. </p><p>But the Venture Capital route isn’t the only option or the best to take. </p><p>In this episode, we’re joined by Emeric Ernoult, Co-Founder & CEO of Agorapulse, one of Europe’s most successful bootstrapped SaaS Founders.</p><p>Emeric is a serial entrepreneur and has seen Agorapulse through several pivots and international expansion, all while bootstrapping. </p><p>This often painful journey has come with its fair share of lessons - some of which Emeric shares with us in today’s conversation. </p><p>This is definitely not a highlights reel, so if you’re currently going through the trenches or facing a pivot, this episode is one you don’t want to miss. </p><p><strong>Episode Chapters</strong></p><p>03:37 - Building Agorapulse from the ashes of a previous business <br />07:20 - The signs to know when it’s time to pivot <br />13:31 - Bootstrapping vs VC funding - the hard truths<br />17:44 - Understanding VCs beyond the money <br />23:25 - The Do’s & Don’ts of international expansion<br />27:28 - Growth metrics that actually matter<br />34:07 - How AI is transforming data-driven growth</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 4 Sep 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Emeric Ernoult, Tom Glason, Munya Hoto)</author>
      <link>https://making-the-grade.simplecast.com/episodes/bootstrapping-agorapulse-to-over-20m-arr-with-emeric-ernoult-O9j6Z14e</link>
      <content:encoded><![CDATA[<p>Start-up headlines are often dominated by fundraising announcements and the latest valuation. </p><p>But the Venture Capital route isn’t the only option or the best to take. </p><p>In this episode, we’re joined by Emeric Ernoult, Co-Founder & CEO of Agorapulse, one of Europe’s most successful bootstrapped SaaS Founders.</p><p>Emeric is a serial entrepreneur and has seen Agorapulse through several pivots and international expansion, all while bootstrapping. </p><p>This often painful journey has come with its fair share of lessons - some of which Emeric shares with us in today’s conversation. </p><p>This is definitely not a highlights reel, so if you’re currently going through the trenches or facing a pivot, this episode is one you don’t want to miss. </p><p><strong>Episode Chapters</strong></p><p>03:37 - Building Agorapulse from the ashes of a previous business <br />07:20 - The signs to know when it’s time to pivot <br />13:31 - Bootstrapping vs VC funding - the hard truths<br />17:44 - Understanding VCs beyond the money <br />23:25 - The Do’s & Don’ts of international expansion<br />27:28 - Growth metrics that actually matter<br />34:07 - How AI is transforming data-driven growth</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="36963414" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/790dec96-cbfe-48bd-b64a-1658c1575722/audio/b0fb2eb3-e6c1-4a4f-962c-7ceeb89ed6be/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Bootstrapping Agorapulse to over $20M ARR with Emeric Ernoult</itunes:title>
      <itunes:author>Emeric Ernoult, Tom Glason, Munya Hoto</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/25a8a6ee-de67-4c3a-9184-890ebc2a41aa/3000x3000/artwork-20-20season-201-20-20ep-206.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:28</itunes:duration>
      <itunes:summary>In this episode, we’re joined by Emeric Ernoult, Co-Founder &amp; CEO of Agorapulse, one of Europe’s most successful bootstrapped SaaS Founders. We discuss when it&apos;s time to pivot, international expansion and how to bootstrap the whole way through. </itunes:summary>
      <itunes:subtitle>In this episode, we’re joined by Emeric Ernoult, Co-Founder &amp; CEO of Agorapulse, one of Europe’s most successful bootstrapped SaaS Founders. We discuss when it&apos;s time to pivot, international expansion and how to bootstrap the whole way through. </itunes:subtitle>
      <itunes:keywords>scaleup, business, international expansion, bootstrapped, scaling journey, scaling lessons, startup, startup exit, growth, ai, pivot, making the grade, sustainable growth, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">a828d6cc-9697-4439-89f8-875470ef028b</guid>
      <title>The 5 Silent Killers of Go-To-Market with Keji Mustapha</title>
      <description><![CDATA[<p>Every founder thinks they’re focused on growth. But too often, hidden mistakes in their go-to-market (GTM) strategy quietly erode their chances of success.</p><p>In this <i>Making The Grade </i>episode, we’re joined by <a href="https://www.linkedin.com/in/kejimustapha?originalSubdomain=uk">Keji Mustapha</a>, CMO at <a href="https://partechpartners.com/">Partech</a>, to unpack the 5 Silent Killers of Go-To-Market. </p><p>From undefined ICPs and premature scaling, to misaligned leadership and ignoring the voice of the customer, Keji shares practical advice founders can use today to avoid costly mistakes and scale more wisely.</p><p>If you’re a founder, operator, or investor looking to understand why so many companies fail to “make the grade” and why their GTM strategy has a lot to answer for, then this episode will be the one for you. </p><p><strong>Episode Chapters</strong></p><p><strong>01:40</strong> - Keji’s unconventional journey from law to tech and venture capital<br /><strong>05:10</strong> - The day-to-day of a CMO in venture<br /><strong>07:30</strong> - The biggest challenges founders face in 2025<br /><strong>09:15</strong> - The 5 Silent Killers of GTM<br /><strong>15:40 </strong>- The misalignment trap<br /><strong>18:50</strong> - Why hiring for shiny logos often backfires<br /><strong>23:45</strong> - How to build customer obsession into your culture <br /><strong>28:00 </strong>- Keji’s predictions for GTM <br /><strong>32:40 </strong>- What really needs to change to improve startup graduation rates</p><p> </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 28 Aug 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Keji Mustapha, Tom Glason, Munya Hoto, ScaleWise)</author>
      <link>https://making-the-grade.simplecast.com/episodes/the-5-secret-killers-of-go-to-market-with-keji-mustapha-o6cImKPJ</link>
      <content:encoded><![CDATA[<p>Every founder thinks they’re focused on growth. But too often, hidden mistakes in their go-to-market (GTM) strategy quietly erode their chances of success.</p><p>In this <i>Making The Grade </i>episode, we’re joined by <a href="https://www.linkedin.com/in/kejimustapha?originalSubdomain=uk">Keji Mustapha</a>, CMO at <a href="https://partechpartners.com/">Partech</a>, to unpack the 5 Silent Killers of Go-To-Market. </p><p>From undefined ICPs and premature scaling, to misaligned leadership and ignoring the voice of the customer, Keji shares practical advice founders can use today to avoid costly mistakes and scale more wisely.</p><p>If you’re a founder, operator, or investor looking to understand why so many companies fail to “make the grade” and why their GTM strategy has a lot to answer for, then this episode will be the one for you. </p><p><strong>Episode Chapters</strong></p><p><strong>01:40</strong> - Keji’s unconventional journey from law to tech and venture capital<br /><strong>05:10</strong> - The day-to-day of a CMO in venture<br /><strong>07:30</strong> - The biggest challenges founders face in 2025<br /><strong>09:15</strong> - The 5 Silent Killers of GTM<br /><strong>15:40 </strong>- The misalignment trap<br /><strong>18:50</strong> - Why hiring for shiny logos often backfires<br /><strong>23:45</strong> - How to build customer obsession into your culture <br /><strong>28:00 </strong>- Keji’s predictions for GTM <br /><strong>32:40 </strong>- What really needs to change to improve startup graduation rates</p><p> </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="32565919" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/6ae2404c-38a1-4d1f-a17a-e0665944fbb6/audio/fe8909dc-2785-4d16-be09-7b561854888c/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>The 5 Silent Killers of Go-To-Market with Keji Mustapha</itunes:title>
      <itunes:author>Keji Mustapha, Tom Glason, Munya Hoto, ScaleWise</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/57eb4411-5d0d-46c6-a217-041f2f4ef807/3000x3000/artwork-20-20season-201-20-20ep-205.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:54</itunes:duration>
      <itunes:summary>Keji Mustapha shares the 5 silent killers of GTM, from premature scaling to ignoring your ICP, and how founders can scale more wisely. </itunes:summary>
      <itunes:subtitle>Keji Mustapha shares the 5 silent killers of GTM, from premature scaling to ignoring your ICP, and how founders can scale more wisely. </itunes:subtitle>
      <itunes:keywords>cmo, scaleup, entrepreneurship, business, hiring, gtm, sales, scaling journey, scaling lessons, customer obsession, startup, sales leader, growth, icp, scaling mistakes, go to market strategy, go to market, making the grade, marketing, sustainable growth, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">d7766922-2091-425a-ab12-8e701ca18ece</guid>
      <title>Capital-Efficient Growth in 2025: James Bagan’s Playbook for GTM Success</title>
      <description><![CDATA[<p>Too many startups hire ahead of demand, invest in the wrong leaders, or scale sales without a clear ICP - all mistakes that can cost millions and kill momentum.</p><p>Today’s <i>Making The Grade</i> guest knows exactly how to avoid those pitfalls.</p><p>We’re joined by <a href="https://uk.linkedin.com/in/jimmybagan">James Bagan</a>, Investor at <a href="https://frogcapital.com/">Frog Capital</a>, Chair and GTM advisor for investors. </p><p>James has been on both sides of the scaling journey. He’s built world-class sales functions, turned around broken go-to-market engines, and led multiple exits. </p><p>In this episode, James joins Tom to unpack what it really takes to build a GTM engine that lasts. From the shift to capital-efficient growth, to why RevOps is the unsung hero of scaling, to the leadership traits VCs <i>should</i> be hiring for, but so often overlook.</p><p>Whether you’re a founder, CRO, or investor, you’ll walk away from this conversation with practical strategies to help you scale sustainably and avoid the most expensive mistakes. </p><p> </p><p><strong>Episode Chapters:</strong></p><p><strong>01:30</strong> - James’ unconventional path to multiple exits</p><p><strong>05:30</strong> - How GTM has changed: the shift from growth at all costs to sustainable growth</p><p><strong>08:40</strong> -  The 3 biggest mistakes founders make when building GTM teams</p><p><strong>14:30</strong> - Why RevOps is the ultimate GTM alignment tool (and when to hire them)</p><p><strong>19:40</strong> - Finding the right fit: fractional vs full-time RevOps teams </p><p><strong>22:30</strong> - The underrated traits of top GTM leaders in 2025</p><p><strong>29:30</strong> - Leadership stage-fit: the danger of hiring for tomorrow’s problems instead of today’s</p><p><strong>35:20</strong> - The number 1 skill every commercial leader must have (hint: it’s not closing deals)</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 21 Aug 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (James Bagan, ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/capital-efficient-growth-in-2025-james-bagans-playbook-for-gtm-success-Pz3b2Fmm</link>
      <content:encoded><![CDATA[<p>Too many startups hire ahead of demand, invest in the wrong leaders, or scale sales without a clear ICP - all mistakes that can cost millions and kill momentum.</p><p>Today’s <i>Making The Grade</i> guest knows exactly how to avoid those pitfalls.</p><p>We’re joined by <a href="https://uk.linkedin.com/in/jimmybagan">James Bagan</a>, Investor at <a href="https://frogcapital.com/">Frog Capital</a>, Chair and GTM advisor for investors. </p><p>James has been on both sides of the scaling journey. He’s built world-class sales functions, turned around broken go-to-market engines, and led multiple exits. </p><p>In this episode, James joins Tom to unpack what it really takes to build a GTM engine that lasts. From the shift to capital-efficient growth, to why RevOps is the unsung hero of scaling, to the leadership traits VCs <i>should</i> be hiring for, but so often overlook.</p><p>Whether you’re a founder, CRO, or investor, you’ll walk away from this conversation with practical strategies to help you scale sustainably and avoid the most expensive mistakes. </p><p> </p><p><strong>Episode Chapters:</strong></p><p><strong>01:30</strong> - James’ unconventional path to multiple exits</p><p><strong>05:30</strong> - How GTM has changed: the shift from growth at all costs to sustainable growth</p><p><strong>08:40</strong> -  The 3 biggest mistakes founders make when building GTM teams</p><p><strong>14:30</strong> - Why RevOps is the ultimate GTM alignment tool (and when to hire them)</p><p><strong>19:40</strong> - Finding the right fit: fractional vs full-time RevOps teams </p><p><strong>22:30</strong> - The underrated traits of top GTM leaders in 2025</p><p><strong>29:30</strong> - Leadership stage-fit: the danger of hiring for tomorrow’s problems instead of today’s</p><p><strong>35:20</strong> - The number 1 skill every commercial leader must have (hint: it’s not closing deals)</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="36364645" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/3cbfd074-536f-46d1-891b-27d3c998803d/audio/31ea20cb-d639-4e65-bc24-263a8c77a3cb/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Capital-Efficient Growth in 2025: James Bagan’s Playbook for GTM Success</itunes:title>
      <itunes:author>James Bagan, ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/2625e8f2-d8f9-43a3-bb95-40649c478272/3000x3000/artwork-20-20season-201-20-20ep-204.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:51</itunes:duration>
      <itunes:summary>Too many startups hire ahead of demand, invest in the wrong leaders, or scale sales without a clear ICP - all mistakes that can cost millions and kill momentum. We&apos;re joined by James Bagan, who has been on both sides of the scaling journey and unpacks what it really takes to build a GTM engine that lasts. </itunes:summary>
      <itunes:subtitle>Too many startups hire ahead of demand, invest in the wrong leaders, or scale sales without a clear ICP - all mistakes that can cost millions and kill momentum. We&apos;re joined by James Bagan, who has been on both sides of the scaling journey and unpacks what it really takes to build a GTM engine that lasts. </itunes:subtitle>
      <itunes:keywords>scaleup, revenue leader, entrepreneurship, business, hiring, gtm, leadership, sales, scaling journey, startup, revops, private equity, startup exit, growth, scaling mistakes, sales function, go to market strategy, recruitment, go to market, gtm strategy, making the grade, revenue operations, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">7227cba8-4651-42f6-9db4-cccc10956873</guid>
      <title>When it’s time to step down: Robert Newry’s transition from CEO to Chief Explorer at Arctic Shores</title>
      <description><![CDATA[<p>Too many founders stay in the CEO seat for too long. Often to the detriment of their company, their teams and themselves. </p><p>It’s not about giving up. It’s about knowing when you are no longer the best person to lead the business into its next chapter. </p><p>One example of a founder who knew the time was right and made that leap with clarity and intention is today’s Making The Grade guest, <a href="https://www.linkedin.com/in/robert-newry-2349596/?originalSubdomain=uk">Robert Newry</a>. </p><p>After 11 years as CEO of <a href="https://www.arcticshores.com/">Arctic Shores</a>, Robert chose to step aside and take on a brand new role as Chief Explorer, allowing him to focus on the things that energise him most: thought leadership, customer evangelism and rethinking how we assess human potential. </p><p>In this conversation, we explore what it really takes to scale a venture-backed company sustainably, and why sometimes the boldest thing a Founder can do is to let go. </p><p>Whether you’re a founder thinking about what’s next for you, or you’re currently going through the trenches, fundraising, this episode is packed with lessons on resilience, reinvention and scaling wisely. </p><p> </p><p><strong>Episode Chapters:</strong></p><p>01:30 - Robert’s early failures and family roots in entrepreneurship</p><p>03:50 - Learning from failure: Hong Kong’s startup mindset</p><p>05:30 - The origin story behind Arctic Shores</p><p>08:10 - Rethinking psychometrics: uncovering potential beyond the CV</p><p>13:00 - Designing AI-resilient hiring tools in the age of ChatGPT</p><p>18:00 - Why stepping down as CEO wasn’t a failure — but a growth move</p><p>21:00 - Creating the role of Chief Explorer & transitioning out of CEO</p><p>36:00 - What founders need to stop doing when they raise capital</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 14 Aug 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Robert Newry, Arctic Shores, ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/when-its-time-to-step-down-robert-newrys-transition-from-ceo-to-chief-explorer-at-arctic-shores-YRVztYe_</link>
      <content:encoded><![CDATA[<p>Too many founders stay in the CEO seat for too long. Often to the detriment of their company, their teams and themselves. </p><p>It’s not about giving up. It’s about knowing when you are no longer the best person to lead the business into its next chapter. </p><p>One example of a founder who knew the time was right and made that leap with clarity and intention is today’s Making The Grade guest, <a href="https://www.linkedin.com/in/robert-newry-2349596/?originalSubdomain=uk">Robert Newry</a>. </p><p>After 11 years as CEO of <a href="https://www.arcticshores.com/">Arctic Shores</a>, Robert chose to step aside and take on a brand new role as Chief Explorer, allowing him to focus on the things that energise him most: thought leadership, customer evangelism and rethinking how we assess human potential. </p><p>In this conversation, we explore what it really takes to scale a venture-backed company sustainably, and why sometimes the boldest thing a Founder can do is to let go. </p><p>Whether you’re a founder thinking about what’s next for you, or you’re currently going through the trenches, fundraising, this episode is packed with lessons on resilience, reinvention and scaling wisely. </p><p> </p><p><strong>Episode Chapters:</strong></p><p>01:30 - Robert’s early failures and family roots in entrepreneurship</p><p>03:50 - Learning from failure: Hong Kong’s startup mindset</p><p>05:30 - The origin story behind Arctic Shores</p><p>08:10 - Rethinking psychometrics: uncovering potential beyond the CV</p><p>13:00 - Designing AI-resilient hiring tools in the age of ChatGPT</p><p>18:00 - Why stepping down as CEO wasn’t a failure — but a growth move</p><p>21:00 - Creating the role of Chief Explorer & transitioning out of CEO</p><p>36:00 - What founders need to stop doing when they raise capital</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="39688302" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/0b2ef4ba-0d81-4eef-8477-9fea90c9b2da/audio/094329c5-e8fe-4397-b702-3cf6ca77259b/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>When it’s time to step down: Robert Newry’s transition from CEO to Chief Explorer at Arctic Shores</itunes:title>
      <itunes:author>Robert Newry, Arctic Shores, ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/49761edf-cb84-483d-b42c-97c5e3af662d/3000x3000/artwork-20-20season-201-20-20ep-203.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:19</itunes:duration>
      <itunes:summary>We&apos;re joined by Arctic Shores’ founder, Robert Newry, as we discuss his transition out of the CEO role, AI-proof hiring, and scaling purpose-driven startups that go the distance.</itunes:summary>
      <itunes:subtitle>We&apos;re joined by Arctic Shores’ founder, Robert Newry, as we discuss his transition out of the CEO role, AI-proof hiring, and scaling purpose-driven startups that go the distance.</itunes:subtitle>
      <itunes:keywords>raising capital, fundraising, entrepreneurship, business, hiring, scaling journey, startup, ai, ceo, recruitment, go to market, founder transition, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">ae54b8c1-b4e6-4f7b-9f07-24a3adb2f8e2</guid>
      <title>Not a Unicorn? Not a problem. Eyal Malinger &amp; Oren Peleg on building a VC alternative</title>
      <description><![CDATA[<p>While VC news often dominates the headlines, more often than not, the VC route isn’t the best fit for a business. </p><p>So, what do you do if venture capital <i>isn’t</i> the right path for your start-up?</p><p>In today’s <i><strong>Making The Grade</strong></i> episode, we’re unpacking the evolving world of start-up funding and why VC might not be the best fit for every founder or business. </p><p>To help us do that, we’re joined by <a href="https://www.linkedin.com/in/malinger?originalSubdomain=uk" target="_blank">Eyal Malinger</a> and <a href="https://www.linkedin.com/in/oren-peleg-142690118/" target="_blank">Oren Peleg</a>, the co-founders of <a href="https://resurgegrowth.com/" target="_blank">Resurge Growth Partners</a> - a new kind of investment firm pioneering a model they call venture equity, blending the best of venture capital and private equity to better serve ambitious, capital-efficient founders. </p><p>From investor dynamics and growth expectations to exit strategies and go-to-market missteps, we’ll be challenging the traditional narrative and exploring what alternative paths to scale could look like in 2025 and beyond. </p><p><br /><strong>Episode Chapters:</strong> </p><p><strong>01:30</strong> - From PE & Consulting to building a new investment model</p><p><strong>03:30</strong> - The gap between VC expectations and real-world business performance  </p><p><strong>05:10</strong> - Introducing Venture Equity & the huge opportunity it presents </p><p><strong>10:30</strong> - Funding beyond VC & the silent deal killers </p><p><strong>18:10</strong> - Lazy marketing, broken models & other founder mistakes </p><p><strong>21:30</strong> - The metrics that really matter </p><p><strong>30:00</strong> - What it takes to be a successful early-stage founder & what’s really at stake </p><p><strong>34:15</strong> - Where to start if you want a successful exit in 2025 </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 7 Aug 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Oren Peleg, Eyal Malinger, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/not-a-unicorn-not-a-problem-eyal-malinger-oren-peleg-on-building-a-vc-alternative-lRfDjmP_</link>
      <content:encoded><![CDATA[<p>While VC news often dominates the headlines, more often than not, the VC route isn’t the best fit for a business. </p><p>So, what do you do if venture capital <i>isn’t</i> the right path for your start-up?</p><p>In today’s <i><strong>Making The Grade</strong></i> episode, we’re unpacking the evolving world of start-up funding and why VC might not be the best fit for every founder or business. </p><p>To help us do that, we’re joined by <a href="https://www.linkedin.com/in/malinger?originalSubdomain=uk" target="_blank">Eyal Malinger</a> and <a href="https://www.linkedin.com/in/oren-peleg-142690118/" target="_blank">Oren Peleg</a>, the co-founders of <a href="https://resurgegrowth.com/" target="_blank">Resurge Growth Partners</a> - a new kind of investment firm pioneering a model they call venture equity, blending the best of venture capital and private equity to better serve ambitious, capital-efficient founders. </p><p>From investor dynamics and growth expectations to exit strategies and go-to-market missteps, we’ll be challenging the traditional narrative and exploring what alternative paths to scale could look like in 2025 and beyond. </p><p><br /><strong>Episode Chapters:</strong> </p><p><strong>01:30</strong> - From PE & Consulting to building a new investment model</p><p><strong>03:30</strong> - The gap between VC expectations and real-world business performance  </p><p><strong>05:10</strong> - Introducing Venture Equity & the huge opportunity it presents </p><p><strong>10:30</strong> - Funding beyond VC & the silent deal killers </p><p><strong>18:10</strong> - Lazy marketing, broken models & other founder mistakes </p><p><strong>21:30</strong> - The metrics that really matter </p><p><strong>30:00</strong> - What it takes to be a successful early-stage founder & what’s really at stake </p><p><strong>34:15</strong> - Where to start if you want a successful exit in 2025 </p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="37783870" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/cee5024d-28b8-4a71-bf67-99ccdacb0cd4/audio/ebfdcafa-beba-4573-b61d-7f924a01e4f4/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Not a Unicorn? Not a problem. Eyal Malinger &amp; Oren Peleg on building a VC alternative</itunes:title>
      <itunes:author>Oren Peleg, Eyal Malinger, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/903b0d88-ec7a-4cb9-a99b-f756ef2c54e0/3000x3000/artwork-20-20season-201-20-20ep-202.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:20</itunes:duration>
      <itunes:summary>While VC news often dominates the headlines, more often than not, the VC route isn’t the best fit for a business. 

So, what do you do if venture capital isn’t the right path for your start-up?</itunes:summary>
      <itunes:subtitle>While VC news often dominates the headlines, more often than not, the VC route isn’t the best fit for a business. 

So, what do you do if venture capital isn’t the right path for your start-up?</itunes:subtitle>
      <itunes:keywords>entrepreneurship, business, vc, founder, gtm, startup, private equity, startup exit, venture equity, go to market, making the grade, early-stage founders, marketing, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">932b3343-5cec-47ac-bfe1-08fa198312a4</guid>
      <title>Building for a Smart Exit - Scaling Lessons from Serial Entrepreneur Justin Fitzpatrick</title>
      <description><![CDATA[<p><strong>What does it </strong><i><strong>really</strong></i><strong> take to graduate from seed to exit in today’s start-up climate?</strong></p><p>In our first episode of our <i>Making the Grade </i>Podcast, we’re joined by serial founder and currently CEO of ESG Book, <a href="https://www.linkedin.com/in/justin-fitzpatrick-83a783?originalSubdomain=uk">Justin Fitzpatrick</a>, to unpack the real story behind startup growth. </p><p>From the messy pivots, M&A strategies, co-founder dynamics, and what it really looks like when you fall off the VC track, Justin shares his first-hand experience of growing and exiting multiple businesses, and leaves us with plenty of practical advice to help you scale more wisely.</p><p><br /><strong>Episode Chapters: </strong></p><p>02:04 - Justin’s career journey as a serial entrepreneur </p><p>04:55 - From scaling pains to pivoting and product-market-fit reality checks </p><p>09:42 -  Finding the right co-founder </p><p>15:15 - Why poor win rates aren’t always a sales problem </p><p>17:34 - Building resilience as a CEO </p><p>21:41 - M&A lessons from the trenches & what makes an acquisition work </p><p>28:40 - Falling off the VC Track & finding alternatives </p><p>31:42 -  What founders actually need to graduate to the next round </p><p>33:54 - Why sustainable growth is smarter growth</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 31 Jul 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (Justin Fitzpatrick, Munya Hoto, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/building-for-a-smart-exit-scaling-lessons-from-serial-entrepreneur-justin-fitzpatrick-E_QNyMdt</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/b3a9d7bf-1ab8-4506-8cd2-2c5b855056ef/season-201-20episode-201.jpg" width="1280"/>
      <content:encoded><![CDATA[<p><strong>What does it </strong><i><strong>really</strong></i><strong> take to graduate from seed to exit in today’s start-up climate?</strong></p><p>In our first episode of our <i>Making the Grade </i>Podcast, we’re joined by serial founder and currently CEO of ESG Book, <a href="https://www.linkedin.com/in/justin-fitzpatrick-83a783?originalSubdomain=uk">Justin Fitzpatrick</a>, to unpack the real story behind startup growth. </p><p>From the messy pivots, M&A strategies, co-founder dynamics, and what it really looks like when you fall off the VC track, Justin shares his first-hand experience of growing and exiting multiple businesses, and leaves us with plenty of practical advice to help you scale more wisely.</p><p><br /><strong>Episode Chapters: </strong></p><p>02:04 - Justin’s career journey as a serial entrepreneur </p><p>04:55 - From scaling pains to pivoting and product-market-fit reality checks </p><p>09:42 -  Finding the right co-founder </p><p>15:15 - Why poor win rates aren’t always a sales problem </p><p>17:34 - Building resilience as a CEO </p><p>21:41 - M&A lessons from the trenches & what makes an acquisition work </p><p>28:40 - Falling off the VC Track & finding alternatives </p><p>31:42 -  What founders actually need to graduate to the next round </p><p>33:54 - Why sustainable growth is smarter growth</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="33824421" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/0636e02d-431c-4ffd-b7d2-bc08cd54c1cb/audio/90211f38-83a4-4514-8753-68b6b411c6f0/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Building for a Smart Exit - Scaling Lessons from Serial Entrepreneur Justin Fitzpatrick</itunes:title>
      <itunes:author>Justin Fitzpatrick, Munya Hoto, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/fbdc77dc-52b6-4530-94cb-777168013138/3000x3000/season-201-20-20ep-201.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:13</itunes:duration>
      <itunes:summary>What does it really take to graduate from seed to exit in today’s start-up climate?

In our first episode of our Making the Grade Podcast, we’re joined by serial founder and currently CEO of ESG Book, Justin Fitzpatrick, to unpack the real story behind startup growth. </itunes:summary>
      <itunes:subtitle>What does it really take to graduate from seed to exit in today’s start-up climate?

In our first episode of our Making the Grade Podcast, we’re joined by serial founder and currently CEO of ESG Book, Justin Fitzpatrick, to unpack the real story behind startup growth. </itunes:subtitle>
      <itunes:keywords>resilience, fundraising, entrepreneurship, m&amp;a, vc, founder, graduation rate, scaling journey, scaling lessons, startup, startup exit, making the grade, sustainable growth</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">959118e2-be5a-4c24-8cdf-a9e9e50d4d13</guid>
      <title>Making The Grade Season Trailer</title>
      <description><![CDATA[<p>Investors typically expect 8 out of 10 of the businesses they invest in to fail.</p><p>Less than 1 in 100 start-ups manage to achieve funding beyond Series D or an exit.</p><p>These humbling stats often leave founders less than optimistic. 😩</p><p>So, how can building a successful business feel less like an uphill battle?</p><p>And how can you scale a business with actual options to exit in 2025, and beyond?</p><p>💥 To help us get answers to all of the above questions, and more, we’re excited to share the upcoming launch of our brand new podcast: Making The Grade.</p><p>Every Thursday, you’ll be able to tune in and hear first-hand experiences from Founders, Investors and senior Go-To-Market Leaders as we explore the factors driving the decline in graduation rates.</p><p>But we won’t just be discussing the obvious problems at hand.</p><p>You’ll be leaving every episode with actionable insights, expert advice and hopefully, feeling a little bit more optimistic about thriving in a competitive market and scaling more wisely.</p><p>Our first episode will launch next Thursday, July 31st. But until then, make sure you tune into our season trailer to get a preview of some of the fascinating conversations we had.</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></description>
      <pubDate>Thu, 24 Jul 2025 04:00:00 +0000</pubDate>
      <author>podcast@scalewise.com (ScaleWise, Tom Glason)</author>
      <link>https://making-the-grade.simplecast.com/episodes/making-the-grade-season-trailer-szthpKAb</link>
      <content:encoded><![CDATA[<p>Investors typically expect 8 out of 10 of the businesses they invest in to fail.</p><p>Less than 1 in 100 start-ups manage to achieve funding beyond Series D or an exit.</p><p>These humbling stats often leave founders less than optimistic. 😩</p><p>So, how can building a successful business feel less like an uphill battle?</p><p>And how can you scale a business with actual options to exit in 2025, and beyond?</p><p>💥 To help us get answers to all of the above questions, and more, we’re excited to share the upcoming launch of our brand new podcast: Making The Grade.</p><p>Every Thursday, you’ll be able to tune in and hear first-hand experiences from Founders, Investors and senior Go-To-Market Leaders as we explore the factors driving the decline in graduation rates.</p><p>But we won’t just be discussing the obvious problems at hand.</p><p>You’ll be leaving every episode with actionable insights, expert advice and hopefully, feeling a little bit more optimistic about thriving in a competitive market and scaling more wisely.</p><p>Our first episode will launch next Thursday, July 31st. But until then, make sure you tune into our season trailer to get a preview of some of the fascinating conversations we had.</p>
<p><p><strong>Enjoyed today's episode of Making The Grade?&nbsp;</strong></p><p>If you took something valuable from the episode, we'd love for you to...&nbsp;</p><p>✔️ Leave us a rating and review on your favourite podcast platform.&nbsp;<br>✔️ Share your ideas or guest suggestions with us at <a href="mailto:podcast@scalewise.com" target="_blank">podcast@scalewise.com</a><br>✔️ Stay in the loop with the latest from Making The Grade and ScaleWise by following us on <a href="https://www.linkedin.com/company/scalewise/" target="_blank">LinkedIn</a> or <a href="https://www.youtube.com/@ScaleWise-GTM" target="_blank">YouTube</a>.&nbsp;</p><p>See you again next week!&nbsp;</p></p>]]></content:encoded>
      <enclosure length="6052856" type="audio/mpeg" url="https://cdn.simplecast.com/audio/cabf3285-350b-4a94-b15d-8c83e2d25729/episodes/28a5dc52-09d5-4994-871b-4b48a5e5c99c/audio/7d6322df-568d-4a59-8ef4-f1f9dc1392e0/default_tc.mp3?aid=rss_feed&amp;feed=TD44_Pmj"/>
      <itunes:title>Making The Grade Season Trailer</itunes:title>
      <itunes:author>ScaleWise, Tom Glason</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/6cf6d5c6-0017-41e7-8a99-dc516179ed97/f611a92c-c1b3-4d3f-9d74-afa6fb9915cd/3000x3000/scalewise-20-20making-20the-20grade-20-20artwork-20options-20-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:17</itunes:duration>
      <itunes:summary>Welcome to our brand new podcast, Making The Grade. The podcast that explores what’s really driving the decline in graduation rates between funding rounds and how you can successfully scale a venture-backed software Startup, with realistic options to exit. 

Listen to this Season Trailer, to get a preview of some of the great conversations you get to look forward to this season. </itunes:summary>
      <itunes:subtitle>Welcome to our brand new podcast, Making The Grade. The podcast that explores what’s really driving the decline in graduation rates between funding rounds and how you can successfully scale a venture-backed software Startup, with realistic options to exit. 

Listen to this Season Trailer, to get a preview of some of the great conversations you get to look forward to this season. </itunes:subtitle>
      <itunes:keywords>scaleup, fundraising, revenue leader, entrepreneurship, career advice, business, vc, founder, graduation rate, gtm, scaling journey, startup, sales leader, startup exit, funding round, go to market, venture capital</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>trailer</itunes:episodeType>
      <itunes:season>1</itunes:season>
    </item>
  </channel>
</rss>