Host: Evan Happel, Community Boss

Topics Covered:

• Erin's career path: from leasing agent at her own college apartment to SVP
• CLS Living's rebrand and expansion into multifamily, on-campus, and future international markets
• How CLS partnered with Forbes Travel Guide to create a 55-point hospitality standard (inspired by Forbes' 500+ hotel service standards)
• The "4 S's" (Stop, Stand, Speak, Smile) and CLS "curse words" (phrases employees avoid)
• Building an internal AI tool (like a company-specific ChatGPT) for instant policy lookups
• Piloting 3 competing maintenance inspection solutions simultaneously
• How to get tech buy-in from maintenance teams — pain points as the gateway to adoption
• Focus groups by role (leasing managers, account managers, general managers) to identify process gaps
• The challenge of "shadow solutions" — employees creating their own Excel trackers on top of existing systems
• Turn season strategy: tracking KPIs, budget visibility via custom turn boards, and early problem detection
• The importance of phone etiquette and mystery shopping
• Why student housing tech adoption often leads the broader multifamily industry
• Evan's parking software and Erin's college parking horror story (UGA, football Saturdays, repeat towing)

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:15 Meet Liz Newkirk

01:26 Community Boss Intro

01:51 Uptown Charlotte Chat

02:38 Setting the Agenda

03:02 Stumbling into Multifamily

03:34 LinkedIn DM Breakthrough

05:19 Career Climb and Pivot

06:12 Joining Loebsack Brownlee

06:54 Where the Firm Operates

## Key Talking Points

1. **Career Transition from Retail to PropTech Legal**: Liz Newkirk's journey from visual merchandising in retail (Saravsky, Victoria's Secret, Fossil) to digital media management at a multifamily-focused law firm (Lobac and Brownley) represents an unconventional career path in the industry.

2. **Digital Media's Role in Legal Services**: The intersection of digital media strategy and legal services for the multifamily industry, demonstrating how traditional professional services are evolving to incorporate modern marketing and communication approaches.

3. **Local Association Leadership**: Active involvement in the Apartment Association of Greater Charlotte, particularly serving as president (or former president) of the supplier committee, highlighting the importance of industry advocacy and networking.

4. **Fashion as Business Intelligence - "Lipstick and Hemlines"**: The episode promises to explore fashion trends as economic and cultural indicators, suggesting a unique analytical framework for understanding broader business conditions.

5. **Geographic Branding and Community Identity**: Discussion of Charlotte's unique terminology ("uptown" vs "downtown," NoDa, LoSo, Sodo comparisons) as it relates to community building, place-making, and how neighborhoods develop identity.

## Notable Quotes

> "When I first came to Charlotte, they were like, 'No, it's uptown.' What's that mean? Why?" — *Liz Newkirk*

> "I use a GPS to get everywhere because I have no idea where I'm going ever." — *Liz Newkirk*

> "What drives me bananas is when people go, 'No Duh.' And I'm like, 'No, it's not like tar, right? It's just NoDa.' Just leave it alone." — *Liz Newkirk*

## Actionable Takeaways

1. **Leverage Non-Traditional Backgrounds**: Visual merchandising and fashion experience can translate into valuable skills for digital media and marketing roles in multifamily, particularly in understanding consumer behavior and visual communication.

2. **Prioritize Local Association Involvement**: Active participation in local apartment associations, especially in supplier committees, creates networking opportunities and establishes industry credibility beyond your primary role.

3. **Connect Physical Space Management to Online Reputation**: As Evan notes, poor parking and amenity management leads to negative online reviews—address physical space issues proactively to protect digital reputation.

4. **Embrace Cross-Industry Insights**: The "lipstick and hemlines" concept suggests value in drawing business intelligence from unexpected sources and industries outside traditional multifamily metrics.

## Topics

- Leadership & Career Development

- Marketing & Branding

- Networking & Industry Advocacy

- Personal Growth & Resilience

- Social Media & Content Creation

- Community Building & Engagement

- Parking & Amenities

- Customer Experience & Reviews

- Innovation & Culture

Listen & Subscribe

• YouTube: Boss Talks on YouTube
• Apple Podcasts: Boss Talks on Apple Podcasts

Sponsor

This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

#bosstalks

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:52 Conference banter and Vegas

03:53 Parking horror stories

06:45 Music motivation picks

09:02 Water only and Fiji debate

12:09 Vacation mindset and workload

13:07 Career journey into multifamily

17:07 Regional role and team growth

19:07 Kenzo cameo and association board

20:35 Board Requirements Talk

20:40 Crystal Merit Awards

22:01 Why Association Matters

22:45 Representation In Leadership

27:10 Bridging Corporate And Onsite

28:26 Amenities Versus Real Needs

29:32 Voucher Policy Fight

33:30 Growing Diverse Involvement

37:53 Family Life And Vacation

39:40 Single Dad Career Balance

41:58 Overcoming The Past

44:30 Closing Thanks And Invite

Listen & Subscribe

• YouTube: Boss Talks on YouTube
• Apple Podcasts: Boss Talks on Apple Podcasts

Sponsor

This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

#bosstalks

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Listen & Subscribe

• YouTube: Boss Talks on YouTube
• Apple Podcasts: Boss Talks on Apple Podcasts

Sponsor

This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Listen & Subscribe

• YouTube:  Boss Talks on YouTube
• Apple Podcasts:  Boss Talks on Apple Podcasts

This episode is brought to you by Community Boss—your solution for managing parking, amenities, and resident experiences like a boss. Learn more at Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• Evan introduces the show and guest, Haley Graham, Chief People Officer at Navigate Community Management.
• Haley is a customer of Community Boss.

[1:10] Community Boss Solutions

• Evan describes Community Boss’s solutions for parking, amenities, and mapping.
• Guest parking challenges in HOAs.

[1:41] Meet Hailey Graham

• Haley shares her passion for people and leadership.
• Discusses her role and approach at Navigate.

[2:40] Parking Challenges in Condos

• Haley shares stories about parking disputes in condos.
• The importance of clear parking management and how Community Boss helped resolve issues.

[4:56] Deeded Parking Explained

• Haley explains how parking spaces are deeded in condos, unlike apartments.
• The impact on owners, tenants, and enforcement.

[7:01] Music and Motivation

• Haley’s motivational song: “I Can Do It With a Broken Heart” by Taylor Swift.
• The role of music in staying motivated at work.

[8:25] Caffeine Preferences

• Haley’s favorite caffeinated drinks: tea, vanilla latte, and brown sugar shaken espresso.
• Evan and Haley discuss their coffee habits.

[9:51] Hailey's Career Journey

• Haley’s path from nonprofit work to community management.
• How she found her role at Navigate and her growth to Chief People Officer.

[15:14] Remote Work Benefits

• The advantages of remote work for Navigate employees.
• Flexibility for parents and re-entering the workforce.

[17:44] Flexible Work Arrangements

• Real-life examples of how flexible work benefits employees and the company.
• The importance of trust and hiring the right people.

[23:36] Board Member Dynamics

• How board member personalities affect HOA management.
• The difference between proactive and experienced board members.

[24:19] Presenting to the Board

• Evan and Haley discuss the dynamics of presenting to HOA boards.
• Stories about challenging board meetings.

[25:10] Company Culture and Growth

• The culture at Navigate and why Haley has stayed and grown with the company.

[25:26] Power of Relationships

• The importance of relationships in the HOA industry and workplace.
• Haley’s perspective on competitors as allies.

[25:50] Awards and Achievements

• Navigate’s recent awards, including Management Company of the Year.
• Haley’s recognition as committee chair.

[26:20] Building Industry Connections

• How relationships and networking have benefited Haley and Navigate.

[37:42] Travel and Cultural Insights

• Haley’s love of travel and lessons learned from different cultures (Japan, Sri Lanka, Scandinavia).
• Applying cultural insights to leadership and work-life balance.

[44:49] Empathy and Understanding in the Workplace

• The importance of empathy, understanding, and boundaries at work.
• Building relationships with employees and supporting their well-being.

[48:06] Closing Thoughts

• Evan and Haley reflect on the value of soft skills, empathy, and community in the workplace.
• Invitation for listeners to be a guest on the show.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• Evan introduces the show and guest, Mindy Price.

00:08 – Guest Introduction: Mindy Price

• Evan shares how he met Mindy and her background in podcasting and multifamily leadership.

01:36 – Texas Rodeo and Culture

• Mindy discusses Texas stereotypes, the meaning behind "Don't Mess with Texas," and her experiences volunteering at the Houston Livestock Show and Rodeo.

08:13 – Parking Stories and Pet Peeves

• Both share personal anecdotes about parking challenges and etiquette in multifamily communities.

13:09 – Music That Motivates

• Mindy and Evan talk about their favorite motivational songs and playlists.

16:49 – Caffeinated Beverage of Choice

• Mindy reveals her love for coffee and her favorite seasonal drinks.

20:59 – Mindy's Career Journey

• Mindy recounts her path from radio/TV broadcasting to leasing, training, and eventually launching her own business.

25:49 – Transition to Supplier Partner Side

• Insights into moving between management and supplier roles in the multifamily industry.

27:54 – Industry Insights and Personal Reflections

• The impact of the multifamily industry, public perception, and the importance of networking.

29:52 – Raising Capital and Education in Real Estate

• Mindy discusses her experience as a licensed stockbroker and educator in real estate investing.

31:54 – Passion for Helping Others and Motivating Teams

• Mindy’s approach to coaching, motivating teams, and helping others overcome public speaking fears.

33:13 – Preparing for Speaking Engagements

• Tips for practicing, self-critiquing, and building confidence for public speaking.

35:56 – Starting a New Business: Inside the Why

• Mindy explains the inspiration behind her company, Inside the Why, and her mission to help others discover their purpose.

41:19 – Balancing Sales and Marketing

• Discussion on the relationship between sales and marketing, and building trust with clients.

44:03 – Final Thoughts and Encouragement

• Mindy and Evan reflect on career growth, the importance of having a plan, and encouragement for listeners to pursue their own "why."

59:26 – Outro and Contact Information

• Mindy shares her contact info and Evan invites listeners to connect and share their stories.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• Evan introduces the show and guest, Sarah Fassett.
• Sarah’s background: quick rise in the multifamily industry, focus on empathy and community.

[1:58] Sarah’s Early Career in Multifamily Housing

• Sarah’s entry into the industry as a leasing consultant.
• Rapid progression to assistant manager and community manager roles.
• The importance of team support and mentorship.

[3:21] Transition to Corporate Role

• Moving from on-site management to a regional trainer position.
• Impacting a larger community and sharing best practices.

[4:42] Impact and Mentorship

• The value of mentors in Sarah’s career.
• Emotional shout-outs to key mentors and colleagues.

[6:54] Parking Management Insights

• Sarah’s experiences with parking management software.
• The difference good tools make for both staff and residents.

[11:38] Music and Motivation

• Sarah’s go-to motivational song: “This Is Your Night” by Amber.
• Discussion of music’s role in motivation and energy.

[14:04] Caffeine Preferences and Personal Tidbits

• Sarah’s favorite caffeinated beverages and her high-energy habits.
• Fun discussion about candy and personal quirks.

[17:40] Sarah’s Resilience and Early Challenges

• Sarah’s childhood adversity: family instability, homelessness, and battling cancer as a teen.
• Determination to pursue education despite obstacles.

[20:12] Battling Cancer and Pursuing Education

• Multiple rounds of chemotherapy and surgeries.
• Persistence in securing scholarships and completing her education.

[25:34] Overcoming Adversity and Career Growth

• Continued health challenges and career setbacks.
• Learning to advocate for herself and others.

[27:20] Advocating for Invisible Disabilities

• Sarah’s current role as chair of the HR Advisory Council.
• Supporting colleagues with invisible disabilities.

[28:35] Helping Residents in Need

• Using personal experience to empathize with residents facing eviction or hardship.
• Collaborative problem-solving and connecting residents with resources.

[30:03] Turning Around a Troubled Community

• Taking over a struggling property and implementing innovative solutions.
• Team-building, vendor negotiations, and operational improvements.

[32:45] Servant Leadership in Action

• Sarah’s philosophy: creating heroes, not being the hero.
• Focusing on people over numbers.

[41:09] New Role and Impact

• Transition to a regional trainer role.
• Facilitating onboarding, teaching both soft and technical skills, and fostering collaboration.

[44:42] Excitement for EdCon

• Sarah and Evan discuss their upcoming speaking engagements at EdCon.
• The importance of collaboration and continuous learning.

[49:00] Final Thoughts and Call to Action

• Sarah’s ongoing advocacy and leadership roles.
• Encouragement for listeners to connect, share their stories, and get involved.

Connect with Sarah Fassett:

• LinkedIn: Sarah Fassett
• Attend her session at EdCon, March 13th, Seattle Convention Center.

Want to be a guest on Boss Talks?

• Reach out to Evan Happel for a chance to share your story.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

[0:10] Introduction and Guest Welcome

Evan introduces Laurel Zacher and previews the episode’s focus.

[1:06] Community Boss Overview

Overview of Community Boss solutions for managing parking, amenities, and mapping.

[1:44] Laurel’s Background & Journey

Laurel’s career path: onsite roles, service partner, and corporate marketing leadership.

[2:20] Career Growth in Multifamily

The value of experience on both the service and corporate sides.

[3:41] Negotiation Tips and Insights

Laurel’s approach to contract negotiation.

Book recommendation: “Never Split the Difference” by Chris Voss.

Key tip: Know your goals and bottom line.

[6:03] Impact of Parking on Communities

Parking as a pain point; importance of understanding local needs and using data.

[8:41] Marketing and Accessibility

Market features like air conditioning, even if “everyone has it.”

Make information accessible: captions, alt tags, and clear descriptions.

[10:42] Personal Questions: Music and Coffee

Laurel’s favorite motivational music and coffee order.

[14:31] Introduction to Multifamily Marketing Truths

Transition to the main topic: Five uncomfortable truths of multifamily marketing.

[15:19] Chapter 1: Websites Are “Hot Garbage”

Many multifamily websites are outdated or not user-friendly.

Need for mobile-first design, fast load times, and self-scheduling tools.

Shop your own properties like a prospect to identify pain points.

[18:31] Improving Renter Experience

Make it easy for residents to find information, schedule tours, and apply online.

Resident portals and 24/7 access are now expected.

[28:33] Chapter 2: Understanding Renter Preferences and Data

Most companies don’t truly understand their current renters’ needs.

Use both qualitative (reviews, surveys) and quantitative (data, sensors) research.

Customer journey mapping is recommended.

[35:47] Chapter 3: Cost of Turnover and Retention Strategies

Average turnover cost is ~$4,000 per unit.

Small improvements in retention can have a huge financial impact.

Consider loyalty programs and AI-driven lease renewals.

[41:42] Chapter 4: Online Reviews as a Marketing Weapon

Reviews are critical for reputation and operational feedback.

Use dashboards (e.g., Sochi, Reputation, Jay Turner) to monitor and analyze reviews.

FTC guidelines: never incentivize reviews or allow staff/family to write them.

[50:16] Chapter 5: Digital Ads: Money Pit or Opportunity?

Digital advertising can be wasteful if not tracked properly.

Focus on metrics that matter: cost per lease, ROAS (Return on Ad Spend), and marketing effectiveness.

Optimize Google Business Profiles for organic reach.

[1:00:29] Marketing Promises vs. Property Reality

Don’t overpromise in marketing; ensure the resident experience matches the marketing message.

Prioritize current residents’ needs and communication.

Cleanliness and basic customer service are essential.

[1:08:31] Final Thoughts

Avoid generic terms like “luxury”; describe what’s actually offered.

Educate and empower onsite teams to maintain standards.

Host thanks Laurel and invites future guests.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• 0:00 – Introduction: Meet Darcy Bixby and the episode’s focus on positivity and authenticity.
• 0:59 – Community Boss & Parking Boss: Solutions for parking and property management.
• 1:32 – Welcoming Darcy: Darcy’s background and the importance of dance and positivity.
• 2:28 – Parking Stories: Darcy’s take on parking challenges and the value of partnerships.
• 5:05 – Music Preferences: Darcy’s eclectic taste and how music energizes her day.
• 6:58 – Coffee Talk: Morning routines, coffee habits, and the power of sugar.
• 9:08 – Darcy’s Origin Story: How she stumbled into property management and built a career.
• 10:49 – The Role of a Regional Manager: Supporting onsite teams and the value of empathy.
• 12:59 – Pandemic Insights: Lessons learned and the importance of staying relevant.
• 15:07 – Industry Connections: The tight-knit world of property management.
• 17:46 – Encouraging Careers: Advice for those considering property management.
• 19:19 – Empathy & Customer Relations: The emotional side of working with residents.
• 22:49 – The Power of Positivity: Why Darcy dances and hypes people up.
• 25:37 – Critical Conversations: Balancing encouragement with honesty and transparency.
• 27:14 – The Role of Dance: How daily dance routines began and their impact.
• 29:34 – Social Media & Authenticity: Overcoming criticism and embracing vulnerability.
• 33:36 – Fitness & Healing: How dance transformed Darcy’s body and spirit.
• 36:44 – Leading with Dance: Bringing positivity and movement to her teams.
• 45:36 – Final Thoughts: Dance demonstration and closing remarks.

Notes & Highlights

• “Dance brings a smile to your face, brings positivity and energy.”
• Darcy’s career in property management began by chance but became a lifelong passion.
• Empathy and a love for people are essential for success in the industry.
• The pandemic reinforced the importance of onsite teams and staying connected.
• Darcy uses dance and creativity as daily self-motivation and to inspire others.
• “Being authentic and vulnerable takes a lot of bravery and courage.”
• Social media can be a platform for positivity, but also brings critics—Darcy encourages focusing on the good.
• Dance became a form of healing, helping Darcy with self-worth, boundaries, and joy.
• “If you don’t like to dance, still use creativity in some way.”
• Leading with encouragement and transparency helps teams thrive, even through tough conversations.
• “We see the greatness in others and try to bring the greatness out, but the rest is up to them.”

For more, connect with Darcy on Facebook to see her daily dance posts and positivity in action!

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• [0:00] Introduction and Guest Welcome
  • Evan introduces the show and welcomes Maddie Patrick.
• [0:18] Introducing Maddie Patrick
  • Maddie’s background, family support, and excitement for the show.
• [1:16] Community Boss Solutions
  • Brief mention of Community Boss’s solutions for parking and amenities.
• [1:52] Maddie’s Background and Excitement
  • Maddie’s family, festive background, and first podcast experience.
• [3:23] Parking Stories and Challenges
  • Maddie shares a memorable parking story from her early career.
• [7:13] Music Preferences
  • Maddie’s favorite songs and what motivates her.
• [8:19] Coffee and Caffeine Habits
  • Discussion about coffee preferences and office caffeine culture.
• [11:29] Audience Interaction
  • Shoutouts to friends and family watching live.
• [11:48] Maddie’s Journey in the Industry
  • How Maddie started in property management and her career path.
• [12:45] Starting in Property Management
  • Early roles, learning the business, and career progression.
• [17:03] Importance of Maintenance Teams
  • The critical role of maintenance in property operations.
• [18:34] Customer Service and Retention
  • Why customer service and timely maintenance are key to resident retention.
• [19:01] Creating Smooth Operations
  • Maddie’s approach to building unity and smooth operations in challenging assets.
• [19:53] Team Unity and Communication
  • Fostering teamwork and communication across teams.
• [20:56] Portfolio Management Challenges
  • Turning around a struggling portfolio through team collaboration.
• [21:50] Turning Things Around with a Positive Attitude
  • The impact of positivity and teamwork on property performance.
• [22:45] The Importance of Teamwork and Teachability
  • Coaching, teachability, and supporting team members.
• [23:36] Credentials and Their Impact
  • The value of industry credentials and ongoing education.
• [24:44] Advocacy and Involvement in Associations
  • The importance of advocacy and getting involved in industry associations.
• [25:26] Ways to Get Involved Beyond Board Membership
  • Other ways to participate and grow in the industry.
• [25:56] Next Generation Leadership
  • Opportunities for leadership and committee involvement.
• [26:12] Creating Your Own Path in the Industry
  • Non-traditional career paths and finding your niche.
• [27:31] Empowering Teams for Long-Term Growth
  • Empowering teams, mentoring, and supporting professional growth.
• [29:24] The Role of AI in the Industry
  • How AI is changing property management and industry operations.
• [31:25] Serving as a Board Member
  • Maddie and Evan discuss their experiences and perspectives on board service.
• [33:24] The Importance of Speaking Up
  • Advocating for others and the value of speaking up in leadership roles.
• [35:20] Building Cohesion on the Board
  • Creating a collaborative and respectful board culture.
• [36:39] Board Retreat Insights
  • Insights from a recent board retreat and planning for the future.
• [38:08] Getting Active in the Industry
  • Encouragement to get involved, pursue education, and embrace the industry.
• [43:07] Conclusion and Final Thoughts
  • Final thanks, inspiration for listeners, and invitation to future guests.

Key Topics:

• Maddie’s career journey and leadership lessons
• The importance of teamwork and communication
• Customer service and resident retention
• Professional development and industry credentials
• Getting involved in industry associations
• Adapting to technology and AI in property management
• Empowering teams for growth

Connect with the Show:

• Interested in being a guest? Reach out to Evan to share your story on Boss Talks! ehappel@communityboss.com

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• 0:00 – Introduction and Guest Welcome
• 0:23 – Meet Sue Vickery
• 0:33 – Sue’s Company and Success Story
• 1:03 – Host Introduction & Community Boss Solutions
• 1:41 – Sue’s Journey to Entrepreneurship
• 2:10 – Parking Problems in Multifamily Housing
• 4:38 – The Importance of Resident Experience & Online Reviews
• 5:06 – Zillow Data: Parking as a Top Resident Concern
• 5:36 – The Myth of Decreasing Parking Demand
• 6:59 – Music Preferences and Motivation
• 8:39 – Cold Brew: The Ultimate Beverage
• 10:14 – Sue’s Career Background
• 11:02 – From Property Management to Acquisitions
• 13:24 – Resident Experience Role at TCR
• 15:04 – Designing for Retention vs. Attraction
• 19:24 – Amenities That Matter (Smart Tech, Showers, Bathtubs, etc.)
• 28:50 – Home Comforts and Daily Appreciations
• 29:38 – Sound Insulation Challenges in Apartments
• 30:22 – Management Expectations and Resident Retention
• 32:04 – The Impact of Concessions on Leasing
• 35:53 – Amenities for Different Property Classes (A, B, C)
• 36:55 – Outdoor Spaces and Modern Amenities
• 38:41 – Functionality Over Aesthetics in Rentals
• 40:14 – Management Preferences vs. Resident Needs
• 41:00 – Package Delivery and Management Practices
• 44:12 – 24/7 Amenities and Resident Satisfaction
• 45:56 – Technology Solutions for Property Management
• 47:46 – Marketing Strategies and Digital Campaigns
• 58:39 – Final Thoughts and Future Episodes

Key Topics Covered:

• Sue’s background in property management, acquisitions, and consulting
• The evolution of resident experience roles in multifamily housing
• Why parking is a top concern for residents (with data from Zillow and online reviews)
• The myth of decreasing parking demand and the reality in most U.S. cities
• The importance of functional amenities over flashy features
• How management preferences can conflict with resident needs
• The impact of pricing, concessions, and digital marketing on resident retention
• Actionable tips for designing communities that attract and retain residents

Notable Quotes:

• “Parking is one of the biggest reasons why people are unhappy—because their friends can’t park.”
• “Zillow data shows that off-street parking is the top feature residents save and share when searching for a new place.”
• “Function is everything. Residents want durable, easy-to-maintain spaces, not just aesthetics.”

Takeaways:

• Focus on amenities and features that residents actually use and value, like parking, storage, and functional layouts.
• Don’t underestimate the impact of parking on resident satisfaction and retention.
• Use data and resident feedback to guide design and management decisions.
• Invest in digital marketing and a strong online presence to attract new residents.

Connect with Sue Vickery:
LinkedIn: Sue Vickery 

Carryatid Multifamily Consulting: Website

Connect with Host Evan Happel:
Community Boss: Website

Next Episode:

Boss Talks will return after Thanksgiving. Stay tuned for more industry insights and guest interviews!

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• 0:00 Introduction & Guest Welcome
• 1:35 Fun Anecdotes & Icebreakers
• 3:13 Parking Challenges & Community Boss Solutions
• 5:53 Music, Coffee, and Personal Preferences
• 10:35 Seth’s Journey into Promo Marketing
• 14:03 Promo Strategy: Why Swag Needs Purpose
• 22:41 Gamification & Lead Generation at Events
• 32:00 Brand Storytelling & Memorable Campaigns
• 39:57 Cost-Saving Tips & Order Consolidation
• 43:19 Trade Show & Customization Ideas
• 50:20 Final Thoughts & How to Connect

Key Takeaways

• Be Strategic: Don’t just buy swag—know your audience, your goals, and the story you want to tell.
• Gamify Engagement: Use digital tools and games at events to capture leads and make your booth memorable.
• Personalize and Plan Ahead: Tailor swag to your recipients and plan early to avoid rush fees and “brand fill.”
• Tell Your Story: Use promotional items as a medium for brand storytelling and connection.
• Sustainability Matters: Consider plantable and eco-friendly swag options for a lasting impression.

Notable Quotes

• “Stop giving out junk. That is part of the way to keep things out of the brand fill.”
• “Promotional items are not always the answer, but they’re a powerful support to your overall messaging.”
• “If you tell people what you’re about, and they like your story, they want to be part of it.”

Resources & Links

• Sonic Promos
• Community Boss

Connect with Seth Weiner:
If you need help with promotional marketing or want a consultative approach to your swag strategy, reach out to Seth at Sonic Promos.

Want to be a guest?
Contact Evan Happel to share your story and expertise on Boss Talks!

Thank you for listening to Boss Talks! Subscribe for more episodes and insights on brand marketing, community management, and more.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

• 00:00 – Introduction and Guest Welcome
• 01:25 – Joel Zeff’s Background and Move to Dallas
• 01:47 – Kansas City Roots & Chiefs Anecdotes
• 06:27 – Book Announcement: "Make the Right Choice"
• 07:33 – Improv’s Role in Keynotes and Work Culture
• 08:01 – Embracing Change Through Improv
• 09:03 – The Importance of Opportunity and Fulfillment at Work
• 11:24 – Joel’s Transition from Journalism to Comedy
• 12:20 – First Improv Experience with Executives
• 13:05 – Building a Speaking Career Organically
• 15:09 – Joel’s Love for Different Work Cultures
• 16:20 – Focus on Multifamily Industry
• 21:05 – Improv Games and Teamwork
• 25:05 – Empowering Your Team & Effective Communication
• 26:17 – Encouraging Innovation and Problem Solving
• 27:00 – Expanding Possibilities with Improv
• 30:18 – Staying in the Game: Persistence and Success
• 32:33 – Creating Fun and Energy at Work
• 33:12 – Appreciation, Recognition, and Giving Back
• 35:43 – Team Building Activities and Skit Night
• 41:44 – Interactive and Engaging Sessions
• 42:24 – Promoting Connection and Engagement
• 44:29 – Conclusion and Final Thoughts

Guest Links:

• Joel Zeff’s Website: joelzeff.com
• Book: "Make the Right Choice" (Available on Amazon, Barnes & Noble, Porchlight Book Company)

Connect with Host:

• Evan Happel, Community Boss

Takeaways:

• Improv and play can transform workplace culture and boost engagement.
• Embracing change and being present are keys to team success.
• Leaders should focus on opportunity, appreciation, and positive support.
• Team-building activities and fun are essential for connection and fulfillment.

Call to Action:
Enjoyed the episode? Subscribe, rate, and review Boss Talks!
Check out Joel’s book and website for more insights on leadership and workplace culture.

Thank you for listening!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

In this episode, host Evan Happel sits down with Mike Brewer, a 30-year veteran of the multifamily industry and co-founder of Multifamily Media Network. Mike shares his journey from property management to media entrepreneurship, offering candid insights on leadership, organizational design, and the future of work.

00:00 Introduction & Guest Welcome 

00:34 Mike’s Background & Industry Experience 

02:43 Coffee, Community, and First Impressions 

05:23 Parking Anecdotes & Technology 

07:56 Music, Focus, and Personal Routines 

14:30 Mike’s Real Estate Journey 

18:55 Leadership: Lessons, Book, and Philosophy 

22:04 Embracing Video & Social Media 

28:45 Self-Care, Introversion, and Leadership 

41:25 Organizational Design & Centralization 

46:02 Automation, AI, and the Future of Work 

49:29 Excellence Through Innovation 

57:08 Closing Thoughts & Call to Action

Key Topics:

• Mike’s career path and early experiences in real estate
• The importance of leadership, trust, and consistency
• Embracing video, social media, and personal branding
• Self-care, introversion, and maintaining energy as a leader
• Organizational design, centralization, and the impact of AI/automation
• The value of upskilling and adapting to technological change
• Mike’s passion for coffee and his book, "The Daily Collective"

Highlights:

• Why you won’t lose your job to AI, but to someone who uses it
• How to build trust and lead by example
• The role of curiosity and innovation in personal and professional growth

Connect with Mike Brewer:

• Multifamily Media Network
• "The Daily Collective" (book)

If you enjoyed this episode, please subscribe, rate, and review Boss Talks. Share your favorite takeaway and connect with us for future episodes!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:16 Introducing Ryan Yetter

01:18 Ryan's Background in Property Management

01:52 Bridging the Gap Between Maintenance and Leasing

03:53 Parking Management Stories

04:45 Creative Parking Solutions

08:20 Music and Motivation

11:26 Caffeinated Beverage of Choice

14:05 Networking and Career Growth

16:53 Ryan's Journey into Property Management

24:00 Calling Out Invoices and Ensuring Quality

24:36 Training Community Managers on Billing

25:06 Efficiency in Cleaning and Maintenance

26:18 Experience in Commercial Cleaning

27:31 The Importance of Cross-Training

29:25 Bridging the Gap Between Maintenance and Leasing

32:00 Empowering Staff Through Knowledge

39:01 Developing a Strong Work Ethic

42:57 Using Technology for Better Management

48:08 The Value of Diverse Experiences

In episode 109 of Boss Talks, host Evan Happel welcomes guest Ryan Yetter from Rockwood Property Management based in Spokane, Washington. Ryan, who has been in the property management industry for 11 years, shares his unique journey and experiences that have given him a comprehensive view of various community management aspects, including maintenance, leasing, and community management.

During the episode, Ryan discusses the importance of bridging the gap between maintenance and leasing teams, sharing anecdotes and strategies for improved collaboration and efficiency in community management. He emphasizes the value of cross-training staff to handle minor maintenance tasks, which not only saves time and money but also empowers employees.

Ryan also highlights the importance of networking within the industry, sharing his own experiences with organizations such as WMFHA and various mentorship programs. He provides insights into his work ethic, driven by a passion for excellence and the responsibility of being a sole provider.

The episode concludes with discussions on innovative approaches to task management and Ryan’s personal motivators, offering valuable tips for anyone looking to excel in the multifamily housing industry.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Evan and Or delved into the innovative My Bozzuto initiative, which promises to bring "Apple Magic" to multifamily living. My Bozzuto combines operational efficiency with exceptional resident experience, covering everything from apartment sales to automated resident touchpoints, effectively transforming buildings into autonomous entities. 

The conversation took a personal turn as Or Bokobza shared his Israeli roots and how Tel Aviv's vibrant tech scene inspires innovation. From bustling streets filled with young innovators to a strong sense of community, Tel Aviv's unique atmosphere fosters groundbreaking ideas and startups. Or recommended reading "Start-Up Nation" for those interested in understanding Israel's innovative culture.

Or painted a vivid picture of Tel Aviv's essence, describing it as a bustling city with a small-town feel, where community and support flourish. He noted the density of the city parallels that of New York, making transportation and parking a challenge, much like many metropolitan areas.

Or discussed the significant impact of mandatory military service on Israeli culture. This experience fosters camaraderie, innovation, and a sense of mutual responsibility, which he believes is integral to Israel's success as a tech hub. The shared experiences in the military create strong bonds that often translate into successful business ventures.

Or shared VENN's journey, from humble beginnings to creating a technology-driven operating system that enhances resident experiences. The company has successfully launched My Bozzuto, marking a significant milestone in their mission to digitize and elevate the multifamily industry.

The discussion highlighted the importance of collaboration and building an open API ecosystem within the industry. Or emphasized the need for vendor collaboration to create seamless tech solutions, making My Bozzuto an integral part of Bozzuto's digital transformation strategy.

00:00 Welcome to Boss Talks

00:14 Introducing Or Bokobza and My Bozzuto

01:37 The Magic of My Bozzuto

03:38 Tech Innovation from Israel

05:26 Life in Tel Aviv

07:34 The Multifamily Industry in Israel

08:48 Music and Personal Interests

10:12 Coffee Preferences

11:30 Military Service and Israeli Culture

20:27 The Spirit of Innovation at VENN

22:10 Military Service and Early Career

22:21 Real Estate Ventures and Hospitality

22:33 Building a Community-Focused Brand

22:46 Life in a Small Town

23:46 Transforming a Tel Aviv Neighborhood

25:29 Developing a New Operating System

26:28 Challenges and Achievements

27:42 Launching in Kansas City

28:19 Vision for the Future

29:57 Partnerships and Industry Insights

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:12 Introducing Twynate Boyd

01:43 Twynate's Experience at Apartmentalize

02:18 The Importance of Authenticity

03:08 Community Boss and Its Impact

05:14 Funny Parking Stories

07:32 Music and Motivation

09:04 Caffeinated Beverage of Choice

10:31 Soft Girl Era and Personal Growth

13:06 Journey in Property Management

25:47 Community Support and Care Initiatives

26:38 Personal Journey into Property Management

26:53 Leadership and Merging with Apartment Life

27:29 Balancing Introversion with People-Facing Roles

28:25 Innovative Ideas for Resident Engagement

32:12 Challenges and Adaptations in Property Management

34:44 Trade Show Experiences and Industry Connections

37:27 The Importance of Genuine Care in Management

42:29 Faith and Personal Motivation

48:45 Wrapping Up and Future Plans

In this episode, we sit down with Twynate Boyd, a senior community manager at Hilltop Residential in Atlanta, Georgia. Join us as we dive into her inspiring journey in property management and learn why she embodies the spirit of a true boss.

Twynate Boyd, based in Atlanta, Georgia, with Hilltop Residential, is no ordinary community manager; she has a unique flair for bringing love and care to the property management industry. She has a passion for fostering community-driven initiatives and her dedication to integrating her faith into her professional life.

Twynate shared her transformational experience attending her first Apartmentalize. Emphasizing the importance of authenticity, she described how both the company, Community Boss, and everyone involved made her feel part of a genuine, welcoming community. At the trade show, she expressed how her transition from initially being apprehensive to absolutely enjoying the experience was a testament to how true connection can thrive under the right conditions.

Central to Twynate's management style is her unwavering commitment to building genuine relationships within her community. With Apartment Life teams, she orchestrates regular events, from paint-and-sip evenings to movie nights on the rooftop. These activities foster a sense of belonging, enabling residents to connect and form meaningful ties right where they live.

She recounts memorable experiences where even in challenging situations, the systems and networks she helped cultivate allowed her to provide superhero-level care to her residents, often resolving issues swiftly with a personal touch. Which is why she is the first "AmBOSSador", an enthusiastic user of PARKING BOSS.

On top of her impressive professional achievements, Twynate embraces personal growth through balance and self-care. She shares her musical tastes, from Atlanta's Lil Jon hype music to softer tunes from artists like Yeba, all curated to fit different facets of her life. Her journey into what she calls "the soft girl era" reflects her transition into a more balanced approach to leadership and life.

Twynate's faith remains a steadfast source of strength and motivation. It acts as a grounding force amid the numerous challenges of community management. Whether she's recharging with gratitude, tackling the complexities of property management, or simply enduring a resident's difficult day, her spirituality helps her maintain perspective and extend compassion to others.

As Twynate reflects on her career, she highlights the impact of working with a supportive company like Hilltop Residential, where individuality is celebrated, and community care is prioritized. She sees no achievable end to where her passions could take her, constantly pushing the industry to new heights.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Gary Gregory's story is one of synchronicity and the impact of human connections. He began his journey in the multifamily and student housing sectors, eventually finding his way into writing books. The pivotal moment that launched his writing career came from a spontaneous interaction with an admired speaker. This connection, made through LinkedIn, emphasized the importance of being open to new opportunities and the value of stepping out of your comfort zone. Gregory's experience demonstrates that sometimes a simple conversation can be the springboard to achieving unimagined dreams.

Gary shared his personal story of being demoted, a career event he describes as both humbling and invaluable. His initial fear and embarrassment turned into gratitude, as he realized that this setback allowed him to realign with his true career path. He credits his supervisor for recognizing that a demotion was the best course of action for his growth. This experience taught him that sometimes the most significant lessons come from difficult situations, and leaders should have courage to hold these tough conversations for the betterment of their team's career trajectory.

One of Gary's core messages is about the significance of defining "who" you want to become rather than just "what" you want to achieve. He encourages individuals to focus on personal principles, core values, and self-awareness. By understanding who you are and who you want to be, you add value to any role you undertake, making your impact larger than the job description itself. It's about being intentional with your growth and ensuring your identity and purpose aren't solely tied to your professional title.

A crucial part of personal and professional development is seeking out feedback—even when it’s unsolicited. Gary advises building a network of mentors and peers who can provide honest, constructive feedback. He stresses the importance of accepting this input with an open mind and acting on it. By being aware and responsive to feedback, you actively contribute to your growth and avoid repeating past mistakes.

In line with striving for continuous improvement, Gary reminds us that taking risks is part of the journey. By stepping out of your comfort zone and trying different things, you not only learn from your own mistakes but also benefit from others' experiences. It's crucial to stay curious and open to new experiences.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:00 Introduction to Boss Talks

00:12 Meet Angela Flick

00:17 Angela's Career Journey

00:37 Founding Why Not Consulting

01:58 Small World Connections

03:10 Parking Challenges in Property Management

06:26 Music Preferences

09:28 Favorite Coffee Choices

10:41 Angela's Background in Property Management

18:02 Marketing and Technology in Property Management

26:49 Understanding the Sales Process

26:58 Challenges with Property Management Decisions

28:01 Importance of Educating Property Managers

28:58 Stakeholder Communication and Pain Points

30:19 Overinvestment and Changing Skill Sets

31:09 The Role of Regional Managers in Tech Implementation

33:53 Bridging the Gap Between PropTech and Operators

36:17 Creating Effective Tech Support Structures

41:20 Innovative Approaches to Tech Stack Management

45:13 Final Thoughts and Industry Solutions

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:00 Welcome to Boss Talks

00:12 Introducing Jamal Lee

00:51 Evan Happel's Introduction

01:19 Jamal Lee Joins the Conversation

01:24 Discussing the Weather and Gratitude

01:56 Jamal's Multifamily Journey

02:19 Studio Updates and Personal Life

03:32 Audience Interaction and Questions

04:26 Parking Stories and Technology

05:55 Music and Motivation

07:08 Living in Bryans Road, Maryland

08:04 Caffeinated Beverage Preferences

11:03 Teaching and Transition to Multifamily

12:20 Internship Experience at Southern Management

19:56 Career Progression in Multifamily

20:43 Marketing Insights and Best Practices

21:58 Parallels Between Conducting Music and Marketing

23:12 Harmonizing in Music and Marketing

24:01 The Role of Timing and Pace

24:32 Communication and Leadership

26:11 Adaptability and Problem Solving

26:54 The Complexity of Live Performances

31:00 Balancing Passion and Profession

35:40 The Importance of Travel and Cultural Immersion

42:14 Lifelong Learning and Innovation

47:27 Conclusion and Final Thoughts

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:00 Introduction and Welcome

01:32 Meet Anne Marie Hobson

02:44 Music Preferences and Family Life

05:07 Parking Insights

06:56 Caffeinated Beverage of Choice

08:46 Anne Marie's Career Journey

11:21 Challenges in Leasing

16:00 Job Search Experience

16:58 Resume Tips and Networking

22:10 Staying Positive During Job Search

22:44 Building Confidence After Layoffs

23:57 Finding Solace in Helping Others

24:52 Navigating the Job Market

26:23 The Debate on Open for Work Banners

27:14 Caring for the Customer

29:27 The Importance of Vendor Relationships

31:21 Adapting to a Changing Workforce

35:38 The Role of Leadership

42:28 Empathy in Leadership

46:18 Final Thoughts and Farewell

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:00 Introduction to Boss Talks

01:40 Meet Bobbi Steward, CEO of Revyse

02:46 Balancing Startup Life and Family

06:31 The Multifamily Industry Experience

10:38 The Role of Technology in Multifamily

15:22 The Birth of Revyse

18:32 Challenges in Vendor Management

25:56 The Perfect Timing for Change

26:54 Building a Supportive Community

29:50 Unexpected Growth and Opportunities

31:30 Empowering Operators with Data

34:20 The Role of Marketing in Tech Decisions

38:37 The Importance of Pilots in Tech Implementation

46:12 Centralizing Tech Decisions

50:35 Concluding Thoughts and Future Opportunities

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:00 Introduction and Guest Welcome 

01:37 Toni Blake's Exciting Announcement 

02:33 Getting Hyped: Music and Energy 

04:14 Funny and Memorable Parking Stories 

06:01 Caffeinated Conversations 

07:43 Toni's Daughter at the Olympics 

10:29 Journey into Multifamily Industry 

14:39 Freestyle Leasing Philosophy 

21:12 Incorporating Comedy into Training 

26:01 Innovative Maintenance Ideas 

28:43 Innovative Maintenance Strategies 

30:01 Creative Sticker Faces for Maintenance 

32:13 The Cost and Hassle of Moving 

34:07 The Untold Story of the Bus Tour 

43:02 Totally Toni's Creative Vault 

46:31 Spreading Kindness and Community Service 

53:27 The Butterfly Moment and Personal Transformation 

56:39 Conclusion and Final Thoughts

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

The Hickmans' story began long before they started their business venture. Having worked together in the past, they discovered their shared passion for hospitality and connection. David played a pivotal role in teaching Evan to embrace fun in the workplace, and Monica had always harbored a dream of starting a business with David. Their passion and commitment to hospitality ultimately led them to establish Social Hub, which offers resource-style events in luxury apartment communities to help foster a sense of community among residents.

As Monica and David share in the episode, their company focuses on delivering elevated, hassle-free resident events. They highlight the challenges that onsite property teams face in executing such events on their own and explain how Social Hub steps in as a solution. From hosting events with joyful excellence to offering consistent, standout services, Social Hub ensures that each event is memorable and runs smoothly, creating an amazing experience for both residents and property managers. It's no wonder they've grown rapidly, now serving around 100 communities with plans to expand into Raleigh soon.

Moreover, the Hickmans emphasize that building connections doesn't end at hosting events. They aim to create vibrant communities where people truly feel they belong. Monica and David share personal insights, including how they transformed their outdoor patio into a gathering place and how they were inspired by their families’ Southern hospitality traditions. Through their work, they strive to connect residents with each other, paving the way for natural, organic relationships to form—relationships that go beyond an event and create lasting bonds.

An integral part of Social Hub's success is the dedicated team that Monica and David have built. They take immense pride in their team, mostly composed of talented women who share the same passion for hospitality. By providing leadership opportunities and fostering a culture of innovation and creativity, Social Hub ensures that each event is unique and impactful. They’ve developed strong partnerships with sponsors like Tito’s Vodka and Anheuser Busch, further enhancing the quality and reach of their events.

As Evan wraps up this special episode, he reflects on the importance of creating spaces where people can let down their guards and connect. With Monica and David's honest sharing and heartfelt stories, it’s clear that Social Hub is making significant strides in transforming how community events are conducted in the multifamily housing industry. This 100th episode resonates with anyone looking to foster genuine community connections, emphasizing how creating environments of belonging can enrich lives and strengthen communities.

Celebrate with Evan, Monica, and David in this milestone episode and get inspired to think about how you can build environments where people feel they belong, both in personal and professional settings. And remember, Boss Talks is always on the lookout for bosses making a difference in the multifamily industry. So, if you have a story to share, reach out to Evan and be a part of the conversation!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Carrie's path into HOA management was anything but straightforward. Interestingly, she found her way to the industry by chance, starting after an economy-induced job shift. Despite a degree in accounting and various roles in the banking and multifamily housing sectors, it was a temp job at Blue Mountain that ultimately launched her community management career. Today, she enthusiastically manages both clients and employees, stressing the importance of building sincere relationships and understanding the unique needs of each community she serves.

Building community is at the heart of Carrie's mission, both professionally and personally. She emphasizes the value of genuine interactions and connecting over common interests. For Carrie, it's about fostering relationships that go beyond surface-level transactions. Whether through simple acts, like inviting someone for coffee, or by nurturing professional bonds, Carrie believes that authentic connections often lead to personal and professional growth.

Carrie also shared insights about the unique dynamics and challenges within HOA management. From quirky parking scenarios to adapting HR practices to fit the community's shifting needs, she understands that flexibility and empathy are crucial in her field. Her dedication to not only her own development but also that of the industry highlights her commitment to improving the experience for everyone involved.

To future-proof the community management field, Carrie advocates for continuous learning and adaptation. Recognizing that employees' expectations evolve, she emphasizes the significance of maintaining a supportive work environment and encouraging professional development. By investing in people, she's not just focusing on immediate results but ensuring the long-lasting success and resilience of her team and industry.

We appreciate Evan's thoughtful and engaging conversation with Carrie, offering a glimpse into her philosophy and strategic outlook. Her story is a testament to the possibilities within community management, and how evolving industries can nurture meaningful careers. For those passionate about making a difference in their communities, Carrie's insights provide valuable guidance and inspiration.

Tune in next week for the 100th episode of Boss Talks, where Evan will continue to bring you more inspiring stories and insights from industry leaders. Whether you're in the HOA, condo, or apartment world, there's always something to learn and take away from each episode. Interested in sharing your journey? Reach out to Evan—he's eager to hear from bosses striving to make a positive impact.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

The conversation delves into her move from Kansas City to Washington, DC, and strategies for building community both personally and professionally. Additionally, she shares about her inspiring journey in property management, beginning from an apartment locator to a national role handling regional teams and highlighting the significance of community and support systems. 

Volunteering and diversity in the workplace also feature prominently, showcasing personal experiences and emphasizing the value of representation and active participation in industry surveys and committees. 

Reflective insights into mentorship, governance, and staying informed about legislative issues underline the importance of industry engagement and continuous learning. 

She also stresses the necessity of understanding financial nuances and tackling complex tasks, encouraging individuals to embrace challenges and seek further education and mentorship. 

The overarching message celebrates persistence, adaptability, and the rewarding path through property management and multifamily housing.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

03:03 Kendall's Background and Work in Philly

03:40 Joining Corman Residential

06:41 Industry Connections and Networking

08:55 Building Community

11:42 Parking Stories

17:04 Caffeinated Beverage of Choice

17:29 Kendall's Journey in Multifamily

18:09 Early Career Experiences

24:03 Exploring Career Paths in Real Estate

24:16 Understanding Property Management

24:44 Career Growth and Opportunities

25:17 Challenges and Solutions in the Industry

25:36 The Importance of Networking

26:13 Certifications and Professional Development

28:00 Engaging the Younger Generation

28:36 The Role of Suppliers in Multifamily

29:32 Inspiration from Industry Leaders

45:00 Concluding Thoughts and Future Plans

Welcome back to another episode of Boss Talks, and wow, do we have a treat for you today! Episode 97 features the incredible Kendall Barnard, who hails from Pennsylvania but has made her mark in the bustling city of Philadelphia. We recently crossed paths at Apartmentalize in Philly and it was a great experience. From the Melanin and Multifamily Allies Mixer to our Boss Brunch, it was amazing to interact with Kendall in her home turf.

Kendall, currently a General Manager with Korman Residential, has a fascinating journey in the property management world. She isn't just managing properties; she's building vibrant communities and enhancing lives. She shared some touching insights about her role and the influence it has on both her personal and professional life. Kendall puts a strong emphasis on being a positive force within her community. Whether it’s belting out a cheerful "Good Morning!" from the mezzanine level or ensuring new trainees receive proper guidance, Kendall's dedication is truly heartwarming.

The episode also covered some fun and challenging industry stories. Kendall recounted a memorable parking incident involving a "barnacle" — a large device affixed to car windshields to prevent unauthorized parking. Let’s just say, it was a mix of neighborhood theatrics and a touch of tension. Despite the drama, with tempers cooling down and apologies exchanged, the parking offender became a respectful resident.

Another engaging segment delved into Kendall's career trajectory. Believe it or not, her entrance into property management wasn't part of the plan. Initially set on a nursing career, Kendall stumbled into this field while trying to rent an apartment. From a part-time leasing agent dealing with not-so-glamorous properties to advancing into higher roles, her message was clear: the multifamily industry holds more potential than many realize. Kendall underscored the importance of mentorship and the many certifications available that help professionals grow and thrive in this sector.

Kendall also highlighted the essential role of suppliers in property management. Companies like InterSolutions and Restore Core are crucial to the smooth operation of residential communities. Her point? Building strong relationships with suppliers can make or break property management operations. It's always enlightening to hear how the synergy between suppliers and property managers leads to the success of the community overall.

To wrap things up, Kendall shared her passion for bringing more visibility to the property management industry. She suggested using social media platforms like TikTok to connect with the younger generation and even floated the idea of a TV show to demystify the field. Her energy and innovative thinking are infectious, leaving us inspired to view property management not just as a job, but as a community-building, life-enhancing career path.

All this and so much more on this insightful episode of Boss Talks. If you missed it, be sure to catch up on past episodes on your favorite podcast platforms like Spotify or Apple Podcasts. And as always, if you've got a story or insight to share, don’t hesitate to get in touch – you could be our next featured guest!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

She opens up about the emotional roller coaster she experienced after being laid off. Her career, like many others, is more than just a job; it’s a passion. "Changing employment can be incredibly raw, with feelings of shame and embarrassment," Misty shares. However, it's in these challenging times that we discover who truly supports us. The solidarity of her friends and peers was a silver lining that helped her navigate this tough period.

For Misty, the support from her LinkedIn community and industry peers played a critical role during her layoff. Messages of encouragement, virtual hugs, and career opportunities poured in, giving her the strength to move forward. She emphasizes how small gestures can significantly impact someone struggling, a testament to the power of kindness and community.

Networking was a vital factor in Misty’s career transition. She speaks about the importance of building and maintaining professional relationships. Her current role at Nader's was made possible through years of networking with Frank, the VP. “Establishing trust and relationships over the years made the decision easier,” Misty explains, highlighting the advantages of internal referrals and known working styles.

Misty wasn’t always a leader driven by empathy and emotional intelligence. It was after joining Thrive as a regional manager that she realized the critical role these qualities play. She stresses that empathy is a skill that must be developed over time, likening it to lifting weights at the gym. This new approach helped her address team issues more effectively by understanding their perspectives and acknowledging their emotions.

Curiosity is another cornerstone of Misty’s leadership philosophy. She believes in the power of asking "why" to understand underlying issues better. By being approachable and open-minded, Misty fosters an environment where her team feels safe to share their struggles and successes. Her advice? “Ask your team, ‘What would you do if you were in my role?’” This simple question can yield invaluable insights and foster a more collaborative workplace.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

One of the key takeaways from Joy’s approach to life and community building is the importance of vulnerability. She shared how her initial curiosity about people has evolved into a practice of honest sharing. By opening up about her own experiences, Joy creates a space where others feel comfortable doing the same. This genuine exchange fosters deeper connections and a more authentic community.

Joy's professional journey is nothing short of inspiring. Starting in student housing, Joy navigated various roles that ultimately led her to program management in multifamily housing. She highlighted the vital role of thoughtful solutions in tackling widespread issues like parking. By leveraging technology and data, Joy drove impactful changes that enhanced both business operations and resident experiences.

In a touching segment, Joy recounted her move back to Nigeria to start a foundation aimed at helping internally displaced persons. Her firsthand experience with the economic and political challenges in Nigeria underscored her commitment to making a tangible difference. Despite facing obstacles, Joy's work in providing aid and restoring dignity to those affected remains a significant part of her story.

Joy’s passion for program management shines through as she describes it as turning chaos into clarity. She explains the distinct roles of product, program, and project management, emphasizing the importance of strategic partnerships with prop-tech companies. Her experience at Equity Residential showcased her ability to drive initiatives that align with organizational goals while leveraging technology to its fullest potential.

Joy believes that the future of work, especially in multifamily, lies in embracing technology and fostering an inclusive culture. She advocates for diverse perspectives and flexible work environments that accommodate varying personal circumstances. Joy’s insights call for a shift towards more intentional and empathetic decision-making processes within organizations.

Finally, Joy opens up about her gap year, a period marked by travel, introspection, and continuous learning. This time allowed her to reassess her career goals and personal values. Joy’s journey through uncertainty highlights the importance of community and empathy, especially during times of significant change and challenge.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Jillian started our conversation by diving into her extensive background in the industry, having spent over two decades building a stellar reputation. She's no stranger to change, having relocated to Pennsylvania on a whim for a job opportunity, a decision that allowed her to start afresh and build a strong community in a new environment. 

Networking has been a cornerstone of Jillian's career. She's always looking to make authentic connections, valuing the relationships that go beyond mere transactions. According to Jillian, fostering a genuine network where people feel comfortable reaching out and sharing ideas is crucial. Whether it's seeking advice, recommending others for opportunities, or simply catching up, these connections have been instrumental in her career growth.

When Jillian's previous role underwent a reorganization, she found herself at a crossroads. Instead of seeing it as a setback, she viewed it as an opportunity. With an optimistic mindset and the support of her network, Jillian navigated through this period with resilience. She emphasized the significance of being open about your journey and leveraging your network to explore new opportunities. Jillian's transparent approach not only helped her but also allowed her to assist others in finding roles that fit them better.

Jillian also touched on the importance of maintaining a good reputation. She believes that being approachable and willing to have meaningful conversations plays a big role in how you're perceived. She highlighted that it's crucial to be consistent in your interactions, ensuring that they're not just one-sided but mutually beneficial. Your reputation is built over time through consistent, positive actions and genuine engagement with others in your field.

One of the standout moments in our discussion was Jillian's approach to job hunting. Instead of conducting her search in secrecy, she chose transparency. By openly sharing her journey, she received a wave of support from her network, leading to numerous opportunities. She stressed the importance of knowing your non-negotiables and what you need from your next role. Jillian's experience shows that being upfront and clear about your goals can lead to more aligned opportunities.

A significant part of Jillian's current role at Buckingham involves empowering her team and driving innovation. She believes that the multifamily industry is currently experiencing a renaissance, especially in tech adoption. Her team is heavily focused on leasing centralization and understanding the best tech solutions that can streamline their processes. Jillian encourages an open-minded approach to new technologies, ensuring that the end-user experience is always at the forefront.

In addition to leading her team, Jillian highlighted the importance of cross-functional collaboration. Decisions around technology and processes should never be made in isolation. By involving different departments and getting buy-in from multiple stakeholders, you can ensure that the solutions you implement are effective and well-received.

Jillian’s insights on building a network, cultivating a good reputation, and empowering teams are invaluable. Her journey from facing a career transition to finding a new role that aligns with her values is inspiring. For those navigating through their own career paths, Jillian’s story is a reminder to stay optimistic, be open about your journey, and lean into your network. 

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Next, they transition into the topic of centralization in property management, discussing how the industry's administrative and maintenance tasks are becoming increasingly specialized and often managed offsite. This shift aims to enhance consistency, reduce errors, and allow on-site staff to focus more on resident-facing roles.

The discussion also covers the introduction of new staffing models in third-party management, aimed at achieving cost parity with owner-operators while offering the flexibility of centralized services.

Moreover, they explore the impact of these changes on career paths within the industry, moving from traditional career ladders to more flexible career lattices. The importance of learning from other industries and adopting technologies not originally designed for multifamily housing is also emphasized.

Finally, Evan shares exciting personal news about building a new home office studio, reflecting on his journey of remote working and aiming to enhance his Boss Talks setup.

Don't miss this engaging and comprehensive exploration of the multifamily housing landscape at Apartmentalize 2024. Tune in for expert insights, industry trends, and much more!

00:09 Introduction to Boss Talks at Apartmentalize 2024

00:44 Discussing Industry Trends and Expectations

01:13 The Growing Issue of Fraud Prevention

02:09 Technological Arms Race in Fraud Detection

07:52 Centralization in Leasing and Maintenance

10:26 Specialization and Efficiency in Property Management

15:15 Innovative Staffing Models and Career Lattices

18:20 The Role of Technology in Modern Property Management

19:03 The Growing Complexity of Technology Governance

20:49 Insights from Industry Interviews

24:07 Challenges with Leasing and Amenities

27:21 Maximizing Revenue from Amenities

30:02 Innovative Parking Solutions

31:33 Building a Home Office Studio

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:40 Meet Monique Edwards

03:00 Excitement for Apartmentalize in Philly

03:56 Monique's Professional Journey

06:00 Building Community and Hospitality

08:21 Caffeinated Conversations

10:42 Career Path Insights

23:10 Philly Slang and Fun

26:58 Philly Cheesesteak Etiquette

29:21 Volunteering and Career Growth

30:05 Impact of Association Involvement

41:04 Upcoming NAA Event

46:54 Final Thoughts and Encouragement

This is episode 93, and our guest is the incredible Monique "Mo" Edwards. We are thrilled to have Mo join us, especially after meeting her at Apartmentalize last year in Atlanta. She’s a valuable member of Melanin and Multifamily and is bringing some Philly flair to our conversation today as we prepare for our trip to Apartmentalize in Philadelphia.

She started with a degree in PR and marketing and had dreams of becoming a celebrity publicist. However, life had other plans, and Mo found her way into the multifamily industry thanks to a nudge from her sorority sisters. Over the last 13 years, Mo has held various positions, from leasing consultant to regional support specialist, and she currently thrives on the supplier side of the business.

One of Mo’s main passions is building community, both professionally and personally. She connects people, resources, and opportunities, fostering a strong sense of community wherever she goes. In our conversation, she highlighted the importance of hospitality and making people feel special, whether it’s through a shared meal of tacos or Asian cuisine or simply by reaching out and making connections.

Volunteering is another area where Mo excels. Her contributions to the Pennsylvania Apartment Association have not only advanced her career but also empowered her to give back to the industry. She encourages everyone to get involved with their local associations and even shared how volunteering has enriched her life, both as a PTO chair and through various roles within the association.

Looking ahead to Apartmentalize, Mo is excited to speak on a panel about career development and employee retention. The session, titled "Career Metamorphosis: Transforming Employee Ambitions into Realities," will dive into actionable solutions to help keep talented employees engaged and growing within their companies. It’s an important topic, especially in an industry where turnover and quiet quitting are common challenges.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:13 Meet James Spearman

05:57 Building Community: James' Approach

09:42 Hospitality and Personal Touch in Property Management

18:25 James' Journey from Restaurant Industry to Property Management

22:27 A Life-Changing Event

23:06 Recovery and Determination

23:38 Learning to Live Again

25:21 Reflections on Life and Relationships

26:36 Lessons in Leadership

29:25 Building a Strong Team

32:45 The Importance of Networking

36:32 Conclusion and Final Thoughts

James, who currently works with Village Green in Michigan, began his career in the restaurant industry. It was during a shift as a fry cook at Buffalo Wild Wings that a friend introduced him to property management. Intrigued by the potential and the people-centric nature of the job, James embarked on a career that would eventually see him competing as one of the top leasing specialists. However, he balanced two demanding jobs, working over 70 hours a week, which inevitably took a toll on his health.

In Christmas week of 2015, James experienced a life-changing event. He had a heart attack in his sleep, followed by multiple seizures. Thanks to the quick thinking of a friend and the skilled intervention from emergency medical services, James was resuscitated multiple times and placed in a coma. He woke up three days later on his birthday, unaware of the ordeal he had faced. During his month-long recovery, he had to relearn basic motor functions and regain his memory. This harrowing experience forced James to reevaluate his life, work habits, and overall perspective.

His near-death experience emphasized the importance of community and the simple joys of living. James had to learn how to live, laugh, and love all over again, which he now brings to his professional life in property management. He discovered that building strong relationships with residents and being his authentic, corny, and endearing self helped create a positive and welcoming environment.

James' leadership style extends beyond management; it's about fostering a community. By engaging genuinely with his team and residents, he ensures everyone feels valued and heard. This approach not only enhances workplace dynamics but also bolsters community spirit. Through his involvement with the Detroit Metro Apartment Association (DMAA) and other industry platforms, James emphasizes the importance of networking and being selfless in property management.

James' story is a testament to resilience and the power of community. It's a reminder that we can rise above our struggles by prioritizing genuine human connections and embracing our true selves. As we move forward, let’s take a page from James’ book and focus on the people around us, fostering environments where everyone can thrive.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:04 Introducing James Pfeiffer and ACCU

02:07 Community Building and HOA Management

05:27 Personal Insights: Cooking and Coffee

06:42 The Origin Story of ACCU

09:38 Challenges and Expansion of ACCU

10:17 The Impact of COVID and Mountain Communities

23:49 Tech Features and Community Benefits

24:25 Accounting Software and Integration

25:50 Communication Challenges and Solutions

30:09 Impact of COVID on HOA Management

31:33 Artificial Intelligence in HOA Management

James, who now helms ACCU, spoke proudly about the company’s origins and growth. Founded by his father in 1979, ACCU started as a local property management company and has since grown into a significant player in the Denver area. James emphasized the unique culture and dedication required to manage community associations effectively. He highlighted how ACCU has successfully managed both apartment and HOA complexes, thanks to the solid foundation laid by his father. Intriguingly, the company has stayed true to its roots, focusing on local communities even as the industry evolves.

Managing community associations is no cakewalk, especially with the varied dynamics at play. James highlighted how mental health can significantly impact interactions within communities. During the pandemic, they noticed an increased strain on residents and staff alike. By training their staff to approach each situation with empathy and understanding, ACCU endeavors to maintain harmony and address the root causes of conflicts. This compassionate approach, combined with fostering strong relationships within the community, helps to build a resilient and supportive environment.

A significant portion of the conversation revolved around James’s new tech venture, Saga. Saga is a tech startup designed to facilitate more effective connections between HOA communities and managers. Think of it as a hybrid between LinkedIn and Uber for community managers. James’s platform ensures that a manager’s expertise and accomplishments are well-documented and recognized, which in turn helps communities find the right fit for their needs. The true innovation lies in seamless transitions – if a manager leaves, the community retains all operational continuity thanks to Saga’s robust infrastructure.

James also touched on the emerging trends of artificial intelligence and outsourcing within the industry. While AI can drastically enhance efficiency – such as through automated responses to common queries – it also raises concerns about the loss of personal touch. ACCU is cautiously optimistic about integrating AI, balancing technological advancements with the human element crucial to community management. Outsourcing, especially for administrative roles, has proven valuable amidst labor shortages, albeit with careful selection to ensure quality service.

The conversation between Evan and James wrapped up with reflections on the future of community management. With an array of innovative tech tools and a solid grounding in compassionate service, ACCU and Saga are poised to lead the way in fostering healthier, more engaged communities. As James aptly put it, “In a world where big corporate interests feel like they're taking over, we're returning to some moral values that customers look for.” It’s clear that through family heritage, a commitment to local communities, and forward-thinking tech, James Pfeiffer is setting a brilliant example in the world of community management.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:45 Community Boss Solutions Overview

01:23 Renee McIntyre's Career Journey

01:45 Transition from Hospitality to Multifamily

04:53 Building Community and Hospitality Insights

07:11 Hosting and Hospitality Tips

13:02 Excitement for Apartmentalize in Philly

20:58 Doing Things the Right Way

24:32 Career Advancement Through Collaboration

25:10 The Importance of Doing Your Best

28:42 The Impact of AI on Industries

30:25 AI's Rapid Adoption and Its Implications

31:54 New AI Features and Their Uses

35:14 AI in Multifamily Housing

46:44 Personal Uses of AI

48:34 The Value of Authenticity in the Age of AI

Renee's career journey began in the field of tourism and hospitality management, where she honed her skills in event coordination. Life, as it often does, threw a curveball at Renee, leading her to transition to the multifamily industry. Despite the shift, Renee found numerous parallels between hospitality and multifamily, from creating great experiences to ensuring people feel at home. Her story is a testament to embracing change and finding synergy between seemingly different industries.

A core theme in Renee's professional ethos is her commitment to doing things the right way. This isn't just about striving for perfection but about giving one's best effort in every endeavor. Renee credits her father for instilling this philosophy in her – the idea that "how you do anything is how you do everything." She emphasizes the importance of not just completing tasks but exceeding expectations and contributing to the overall success of a project. It’s a mindset that fosters collaboration and drives professional growth, proving that a little extra effort always goes a long way.

AI is a hot topic, and Renee dives into its potential impact on the multifamily industry. She highlights recent advancements from Google and OpenAI, such as the ability to use a camera for inputs and the new search generative experience. While exciting, she cautions against hasty implementation. The technology has significant implications for leasing and resident communication, and it's crucial to ensure accuracy and inclusivity in AI's applications. Renee also envisions AI tools simplifying maintenance tasks and enhancing marketing strategies. However, she underscores the importance of vigilance and continuous learning in utilizing these tools effectively.

In an age where AI can book your vacation or suggest dinner based on your pantry's contents, Renee argues that authenticity remains our greatest asset. She points out that while AI complements our efforts, it's our unique human experiences and genuine interactions that truly matter. Authenticity builds trust and fosters real connections, both personally and professionally. Renee’s emphasis on being genuine, whether providing feedback to a team or engaging with residents, is a reminder that our personal touch is irreplaceable.

Renee McIntyre’s insights on 'Boss Talks' offer a blend of practical advice and inspiration. From navigating career transitions and embracing AI to maintaining authenticity, her perspective enriches our understanding of the multifamily industry and beyond. Stay tuned for more episodes and don’t hesitate to get involved if you’d like to share your story on Boss Talks.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Additionally, AJ touches on his broader ambitions, including side businesses and continual learning. The episode covers practical advice for young professionals and underscores the importance of taking proactive steps in one’s career. Tune in to get inspired by AJ’s dedication, motivation, and innovative thinking. Don't forget to like, comment, and subscribe to stay updated with more inspiring stories from Boss Talks.

00:00 Introduction and Guest Overview

00:14 Meet AJ Baruti: Background and Social Media Presence

00:54 Host Introduction and Community Boss Solutions

01:35 AJ's Role in the Maintenance Community

03:46 Building Community: Personal and Professional Insights

05:13 Hospitality and Personal Preferences

08:21 Career Journey and Certification

16:14 Self-Improvement and Professional Growth

21:38 Finding Balance with Humor and Hobbies

22:17 Cooking Classes: A Recipe for Connection

23:05 Joining a Run Club: Building Community

23:24 The Importance of Community in Work

23:57 Navigating Social Interactions

26:39 Challenges in the Maintenance Industry

35:14 Career Growth and Opportunities in Maintenance

40:19 Looking Forward: Future Goals and Aspirations

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Additionally, Kim discusses her role on several advisory boards, emphasizing the need for honest feedback to foster better product development and integration in the prop tech space. Her candid approach and dedication to building strong relationships with vendors are pivotal for driving industry innovation forward.

On a personal note, Kim shares fun anecdotes about her five large dogs, including three South African Boerbels and two Black Labs, offering a glimpse into her home life.

Don't miss this engaging conversation as we deep dive into multifamily tech trends, resident experience enhancements, and the joys of having some very big pups at home!

00:00 Introduction and Guest Welcome

00:49 Community Boss Overview

01:27 Welcome Kim Boland

01:57 Exploring Philadelphia

03:44 Building Community in Multifamily

05:47 Hospitality and Personal Preferences

08:29 Journey into Multifamily Industry

12:38 Trends and Innovations in PropTech

24:54 The Value of User Feedback

25:53 Ease of Use in Technology

26:57 Importance of Supplier Relationships

27:45 East Coast Bluntness

31:04 Roadblocks to Innovation

31:56 The Role of APIs in PropTech

34:33 Meet the Dogs

42:06 Conclusion and Invitation

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Katherine emphasizes the need for genuine care in interactions — whether it's in her professional life, connecting with her team, or showing hospitality in her home. Her story is also one of personal growth, illustrating how she overcame significant hardships and achieved her long-term goal of buying a BMW. Katherine's philosophy centers around taking extreme ownership and focusing on people over products.

The episode is a treasure trove of insights for anyone looking to excel in their career, be it in property management or any other field. Katherine's story will inspire you to face your challenges head-on and achieve your goals. Make sure to tune in and hear all about Katherine's incredible journey and the lessons she's learned along the way.

00:00 Welcome to Boss Talks

00:04 Introducing Katherine Maestas

00:53 Host Introduction and Community Boss

01:20 Katherine's Journey in Property Management

03:58 Building Community and Personal Connections

08:49 Hospitality and Personal Life

11:53 Mindset and Overcoming Challenges

24:02 Transition to Property Management

29:11 Gym Management and Maintenance

30:03 Importance of Property Care

32:10 Resident Expectations and Community Standards

38:03 Leadership and Extreme Ownership

44:19 The Role of Customer Service

47:08 Achieving Personal Goals

52:24 Reflection and Gratitude

53:51 Conclusion and Future Episodes

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:55 Community Boss Solutions

01:28 Welcoming Dena Hendry

01:59 Latinas in Multifamily Advisory Board

06:25 Building Community: Personal and Professional Involvement

07:33 PTA Involvement and Challenges

11:51 Family Life and Parenting

17:50 Leadership and Team Building

28:21 Identifying Employee Challenges

28:35 Reflecting on Past Management Experiences

29:07 Appreciation from Former Team Members

30:12 Winning the Garden State Award

33:01 Overcoming Imposter Syndrome

34:56 Balancing Introversion and Extroversion

39:29 The Importance of Mentorship

51:09 Concluding Thoughts and Future Plans

In this episode of Boss Talks, Evan Happel had the pleasure of diving into the life and career of Dena Hendry, a marketing boss in the multifamily industry. Her story offers a wealth of inspiration for anyone looking to inject passion and purpose into their professional journey.

Dena's adventure in the realm of marketing and leadership began with her role at Pettinaro Residential, where she took on the mantle of leasing and marketing manager. Her story is not just about career growth but also the integration of personal values and community involvement, making her a standout figure.

One of the key takeaways from Dena’s discussion is her view on leadership. Far from being just a position of authority, Dena views her role as akin to being a cheerleader for her team. She emphasizes the importance of supporting and uplifting her team members, helping them to achieve their own goals while collectively pushing towards greater success. This approach not only fosters a positive work environment but also propels the entire team forward, reinforcing the idea that genuine leadership is about empowerment and encouragement.

Another significant aspect of Dena's story is her deep involvement in community activities, particularly with the PTA. Her dedication to making a difference, both in her professional and personal life, is a testament to her belief in the power of community. Whether it’s advocating for better educational opportunities for children or creating a more cohesive workspace, Dena’s efforts are a reminder of the impact we can all make within our spheres.

Dena's candid admission of facing impostor syndrome and her journey towards overcoming it adds a layer of relatability to her story. It's a reminder that everyone, no matter how successful, grapples with self-doubt at times. Her story encourages us to confront our fears, lean into discomfort, and emerge stronger on the other side, equipped with a greater sense of self-worth and capability.

Dena Hendry’s story shows that it’s not just about reaching the top but about lifting others as you climb, about making a difference in the broader community, and constantly pushing the boundaries of personal development. Dena Hendry is not just a marketing director; she is a leader, a community champion, and a perpetual learner. And that's a narrative worth celebrating.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:49 Diving Into Multifamily Housing Advocacy and Legislation

01:46 Community Boss: Managing Physical Spaces Like a Boss

02:22 Getting Involved: Local Opportunities and EdCon Highlights

04:14 Building Community and Advocacy in Professional and Personal Lives

07:01 A Culinary Conversation: Hospitality and Favorite Beverages

10:31 Personal Journeys to WMFHA: Carter and Ryan's Stories

15:53 Addressing Housing Issues: Legislative Session Wrap-Up

26:03 The Ripple Effect of Pet Policies on Tenants

26:37 Legislative Impacts on Tenant Responsibilities and Costs

27:40 Navigating Deposit Limitations and Financial Implications

29:25 The Complexities of Rent Control and Its Long-Term Effects

31:00 Supply and Demand: The Economics of Housing Development

36:26 Transit-Oriented Development: Balancing Affordability and Growth

41:27 The Role of Political Action in Shaping Housing Policy

50:37 Engaging in Advocacy: The Importance of Community Involvement

Hello, Boss Talks fam! In episode 85, we dove deep into the world of multifamily housing politics, guided by Ryan Makinster and Carter Nelson from the Washington Multifamily Housing Association (WMFHA). Both Ryan and Carter are at the forefront of politics, legislation, and advocacy concerning multifamily housing in Washington State. 

They shared insights into recent legislative sessions, including key takeaways and how these changes impact both the industry and individuals. With Washington facing a critical shortage of housing, the conversation couldn't have been more timely.

One of the hot topics discussed was rent control or, as some prefer, rent stabilization. Ryan provided a nuanced perspective on how such policies, while potentially beneficial in the short term, can significantly stymie the production of new housing in the long run.

The conversation also highlighted the importance of local involvement, illustrated through stories from WMFHA’s EdCon event. It was a powerful reminder that engagement at the local level can spark change and even influence state-wide legislation.

Both Ryan and Carter shared their journey into their current roles, emphasizing the blend of professional and personal motivations that drive their advocacy efforts. Their stories underscored a common theme: getting involved and staying active in your community is crucial, whether through nonprofit boards, local government affairs, or industry associations.

Topics like pet policies and deposit limitations were dissected. Ryan and Carter elaborated on how these laws affect not just the housing industry but the tenants themselves, often in unintended ways. They detailed how broader tenant responsibilities and costs could shift due to specific policies, highlighting the intricate balance required in crafting legislation that serves all parties fairly. Ryan candidly addressed the challenges property managers face with deposit limitations, connecting the dots to how such regulations can inadvertently increase costs for all tenants.

They unpacked the short-term appeal vs. long-term drawbacks of rent control, using real-life examples from other cities to illustrate potential outcomes. It’s clear that while protecting tenants is vital, fostering an environment where new housing can be developed is equally important.

In wrapping up this enlightening conversation, it was evident that understanding and actively participating in housing politics is not just for the experts. Whether you’re on the ground in a leasing office, behind the scenes in property management, or engaging with the community as a supplier, there’s a role for you in shaping the future of housing.

Ending on a rallying cry for involvement, the episode served as a potent reminder of the power of collective action. Whether through attending city council meetings, participating in state legislative sessions, or simply responding to industry calls-to-action, your voice matters.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:39 Exploring Kristen's Professional Journey and Candor Consulting

02:13 Partnership with Associa and Upcoming Events

02:49 Building Community: Personal and Professional Insights

03:58 The Art of Hospitality and Personal Preferences

05:09 Engaging with the Audience: Shoutouts and Interactions

07:46 Kristen's Personal Story: Overcoming Challenges

18:27 From Adversity to Advocacy: Shaping a New Path

24:55 Navigating Career Paths and Business Development

25:33 Overcoming Challenges and Personal Growth

26:03 Addressing Gender Stereotypes in the Workplace

26:49 The Power of Sharing Personal Stories

33:29 Championing Diversity, Equity, and Inclusion

38:08 The Impact of COVID-19 on Work and Personal Life

41:34 The Importance of Mental Health Awareness

43:16 Navigating Homeowner Association Dynamics

In episode 84 of Boss Talks, we heard an inspiring story of resilience, leadership, and success with Kristen Ledbetter, a name now synonymous with innovation in the HOA and condo management industry. Kristen, the powerhouse behind Candor Consulting and a pivotal figure at Associa EMB Management, shares her remarkable story with Evan Happel, shedding light on the crucial intersection of personal growth and professional excellence.

Kristen’s venture into the HOA condo world wasn't just a career move; it was a leap of faith. Originally from a small coastal town in Oregon, Kristen's early years involved dabble in various jobs, from restaurant positions to runway modeling, but her true calling, found her unexpectedly when she became the general manager of a condo hotel (condotel) at just 24 years old. This role wasn't just a job; it was a forge that shaped her resolve, tested her mettle, and laid down the foundational values she stands for today.

Kristen's personal story is a testament to her tenacity. From sleeping in her car after moving to Seattle to facing domestic abuse and rebuilding her life in Montana, she faced challenges that would have halted many. Yet, Kristen emerged stronger, using these experiences to fuel her passion for helping others and advocating for supportive leadership within the industry. Her journey underscores the importance of vulnerability, openness, and the strength found within communities.

Kristen’s approach to building both personal and professional communities is deeply rooted in the values of service, honesty, and being a steadfast cheerleader for others. Her narrative resonates with a universal truth: true leadership is about lifting others. Kristen’s story is not just about overcoming adversity but about turning those experiences into avenues for helping and inspiring others.

Her expertise shines through her work with Candor and Associa EMB Management, focusing on aiding self-managed communities and real estate agents navigate the intricate world of HOA management. It’s in these roles that Kristen’s innovative spirit truly comes to light.

A significant part of Kristen’s story revolves around mentorship and advocacy. Striving for more inclusive, supportive environments within an often challenging industry landscape, she has been a vocal advocate for mental health awareness and reforming outdated industry practices. Kristen's focus isn't just on solving current problems but nurturing the next generation of leaders through mentorship programs and advocacy within professional organizations like CAI.

Kristen Ledbetter's journey from adversity to becoming a leading voice in the HOA and condo management industry is nothing short of inspiring. Her story reminds us that the most compelling leaders are those who have weathered storms, emerged with a story to tell, and the will to make a difference. Kristen not only transformed her struggles into fuel for her success but also became a beacon for change, advocating for a more inclusive, empowered, and compassionate professional community.

In a world where personal and professional struggles often intersect, Kristen’s narrative is a powerful reminder that true success encompasses more than just professional accolades; it’s about how we uplift others through our journey. Kristen and Evan’s conversation not only highlights the importance of resilience in leadership but also illuminates the path for those looking to make an impact in their communities and industries.

So, whether you’re in the throes of professional challenge, looking to make a leap into a new venture, or navigating the complexities of HOA and condo management, let Kristen Ledbetter's journey inspire you to lead with heart, innovate with purpose, and always, always, pave the way for others.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:23 Introducing Katie Phelan-Chostner and One Up Floors

01:54 Community Boss: A PropTech Solution Spotlight

02:35 Katie's Journey: From Industry Newcomer to Flooring Innovator

03:41 Building Community and Hospitality Insights

08:05 The Evolution of One Up Floors: A Decade of Growth

13:56 Leadership and Authenticity: Katie's Approach to Business

19:00 Embracing Imperfection and Authenticity in Life and Work

25:14 Celebrating Family Support and Personal Sacrifices

25:48 The Power of Community and Village Parenting

27:58 Embracing Early Mornings for Personal Time

29:28 The Importance of Transparency and Embracing Failures

30:12 Mentorship and Giving Back to the Industry

36:00 Advocating for the Industry and Legislative Involvement

43:06 The Impact of Community Feedback and Collaboration

47:47 Looking Forward to Industry Events and Community Growth

In this episode of Boss Talks, host Evan Happel had the pleasure of sitting down with the dynamic Katie Phelan-Chostner. Katie, known for her role in shaking up the flooring industry with 1Up Floors, shared her journey from industry newcomer to an innovator challenging the norms of perfection and emphasizing the value of authentic hard work.

Katie has carved a niche for herself by leading with a philosophy **embracing imperfection**. This theme resonated through our conversation as Katie opened up about her personal and professional life, highlighting the intertwined nature of the two realms. For Katie, the journey hasn't been about striving for the unattainable goal of perfection but rather about embracing authenticity. She candidly shared stories from her career, her role as a mother, and her drive to make meaningful contributions to the industry and her community. **"Being authentic and allowing your employees to show up as themselves, to work hard but also recognize that no one is perfect,"** is a mantra that Katie lives and leads by.

One of the most illuminating moments was when Katie discussed her approach to building community both in her personal life and at 1Up Floors. She likens the process to building a house, stating, **"building the spirit of community starts with the foundation: a good foundational level of trust, understanding, and acceptance."** It's this foundation that has allowed Katie and her team to create a workplace where everyone feels comfortable to be their true selves, which she views as a marker of success.

Katie promotes a psychologically safe workplace where employees can admit when they're having a tough day openly. This level of honesty and transparency fosters a supportive environment that strengthens the team's bond. Katie is passionate about mentoring and helping her team grow, even if that means outgrowing the company itself.

Katie recounted her experience giving testimony in Olympia, emphasizing the importance of involvement in legislation that impacts the multifamily housing industry. Her story is a reminder for all of us in the multifamily industry to **"respond to call to actions... never underestimate the ability to let your voice be heard"**.

As we wrapped up the chat, the excitement about the upcoming EdCon was palpable. Katie's enthusiasm for the event and the industry's future reminded listeners of the power of community within the multifamily housing space. Her closing thoughts encapsulated the essence of Boss Talks and her life's philosophy: **"Learn, connect, grow. It doesn't matter where you are in your career; there's always room to embrace those three things."**

In this episode of Boss Talks, Katie Phelan-Chostner reminded us that authenticity, hard work, and a supportive community are the keystones of success in business and life. Her story is a testament to the power of showing up as you are and the beauty of embracing the imperfect journey towards making a meaningful difference.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

02:09 Libby Patton: A Day in the Life of a Community Manager

04:42 Building Community and Hosting Events in Student Housing

08:53 Hospitality at Home: Libby's Go-To Meals and Hosting Tips

11:36 From College to Career: Libby's Journey into Property Management

18:46 Navigating Challenges and Successes in Student Housing

21:21 Looking Ahead: The Future of Student Housing Post-COVID

22:51 Exploring Affordable Housing Solutions for Young Professionals

23:07 The Appeal of Shared Living Spaces Beyond College

24:22 Navigating the High Costs of Living Post-Graduation

25:55 Award-Winning Property Management: A Case Study

27:35 Leadership and Advocacy in Property Management

30:23 The Impact of Government Policies on Housing

36:02 The Economics of Housing and Market Dynamics

43:27 Leveraging Social Media in Property Management

Throughout the episode, they delve into the unique challenges and strategies involved in managing a college town property, particularly in a remote location. Libby shares her multifaceted experience pursuing a master's in organizational leadership and her role as the sole student housing manager in her company's portfolio. 

Emphasizing the importance of building community through events and activities, Libby discusses how her property fosters connections among students to enhance their university experience. Additionally, the conversation touches on the impact of COVID-19, Libby's personal journey of adopting siblings, her involvement in the Washington Multifamily Housing Association (WMFHA), and her insights into property management's legislative and economic aspects. The episode also explores the burgeoning trend of shared living spaces for recent graduates and the broader implications of housing policies on the property management sector.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:27 Megan Orser: The Smart Chick Behind Smart Solutions

01:12 Exploring the IRO Community with Megan

01:59 Getting Giffy with Megan Orser

02:19 Community Boss: Enhancing Multifamily Living Spaces

03:01 Megan's Journey with Community Boss and Boss Talks

06:23 The Power of Showing Up: Megan's Approach to Community Building

09:11 Megan's Entrepreneurial Journey and Smart Apartment Solutions

12:32 Hospitality Through Food: Megan's Crock Pot Ribs Recipe

15:05 Megan's Caffeine Preferences and the Story of a Special Mug

26:49 The Birth of Smart Moves: A Journey from Frustration to Innovation

27:33 Expanding Horizons: From Managing for a Representative to Becoming Independent Rental Owners

28:06 Discovering the Power of Community and Networking

29:02 Challenges and Stereotypes Faced by Independent Rental Owners

30:09 Stepping into Leadership: My Path to Chairing the IRO Committee

32:37 The Identity Crisis of Independent Rental Owners

34:16 Comparing NAA and IRIM: Focus Areas and Membership Benefits

37:01 Addressing Public Perception and Legislative Challenges in the Rental Industry

48:44 The Power of GIFs: Leveraging Social Media for Branding and Engagement

54:08 Closing Thoughts and Invitation to Boss Talks

Welcome back to another episode of Boss Talks, where we delve into the minds of industry leaders, innovators, and trailblazers. Today, we're thrilled to bring you an exclusive conversation with the dynamic Megan Orser, the smart chick behind Smart Solutions, including Smart Apartment Solutions and Smart Moves LLC.

Megan's entrepreneurial spirit is encapsulated in her leadership at Smart Apartment Solutions and Smart Moves LLC, companies renowned for their insightful, solution-oriented approach to multifamily living and management. Megan's knack for delivering valuable industry insights, free-of-charge tips, while also running a business, underscores her commitment to enhancing the multifamily landscape.  

A significant part of our discussion centered on the Independent Rental Owners (IRO) community and its profound impact on the multifamily industry. Megan, an active participant and advocate within the National Apartment Association (NAA), shares her invaluable perspectives on the challenges and opportunities facing IROs. Her involvement in shaping awareness and support for IROs highlights the crucial role these owners play in the industry.

Our conversation took a lively turn as we explored the fascinating world of GIFs. Megan shared her journey into leveraging social media through animated GIFs, enhancing brand engagement in a visually compelling and accessible way. Her success story in harnessing the power of GIFs for branding and communication is both inspiring and instructive for professionals looking to elevate their digital presence.

Evan takes a moment to introduce Community Boss, a pioneering solution designed to streamline the management of parking, amenities, and community spaces in multifamily complexes. The platform encapsulates the essence of making multifamily living spaces enjoyable, convenient, and revenue-generating for property managers and residents alike.

Reflecting on her experiences, Megan expressed her admiration for Community Boss's innovative solutions, predicting her eventual collaboration to enhance the living experiences within her purview. Her enthusiasm speaks volumes about the transformative potential of leveraging such platforms to address common challenges in multifamily living.

In an industry where community and belonging are paramount, Megan shares her simple yet profound approach to building both personal and professional networks: showing up. Her emphasis on consistency, whether in attendance or support, underscores the significant impact of presence in fostering relationships and driving success.

As we wrapped up this engaging episode, it was evident that Megan Orser's journey is a testament to innovation, determination, and the power of community in shaping the multifamily industry. Her insights into the IRO community, coupled with her explorations into digital engagement through GIFs, offer valuable lessons for professionals seeking to make a mark in their fields.

Join us next time on Boss Talks for more inspiring conversations with industry leaders who are redefining the landscape of multifamily living and beyond. If you're passionate about your work and have a story to share, we'd love to host you. Connect with us and become part of a community that celebrates leadership, innovation, and success in every form.

Until then, keep being the boss of your journey.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:36 A Journey of Growth and Representation

02:09 Spotlight on Latinas in Property Management: Introductions and Stories

09:52 Building a Community: The Mission of Latinas in Property Management

11:42 Empowering Conversations: Breaking Barriers and Fostering Growth

12:38 The Importance of Representation and Creating Spaces

13:57 Support and Mentorship: The Core of Latinas in Property Management

16:04 Expanding the Impact: National Reach and Company Initiatives

27:30 The Power of Supplier Partnerships and Community Support

32:01 The Power of Group Support and Facing Challenges Together

32:38 Expanding the Community: From Local to Nationwide

32:55 Building a Vibrant Community: The Role of WhatsApp and Seminars

33:57 Upcoming Events and Collaborations: A Sneak Peek

34:41 Launching Hispanics in Multifamily: A New Chapter

37:02 Empowering Through Education and Training Programs

38:31 Celebrating Success and Overcoming Stereotypes

41:04 The Importance of Support Systems and Personal Growth

44:11 Promoting Talent and Creating Opportunities

52:30 Looking Forward: The Future of Latinas in Property Management

The world of property management is vast and diverse, yet specific groups within the industry are only beginning to receive the spotlight they truly deserve. One such group is the trailblazing Latinas in Property Management (Latinas in PM), a vibrant community dedicated to uplifting and advocating for Latina professionals in the multifamily industry. Their story, ethos, and success make for an inspiring narrative, one that spans personal growth, professional development, and the power of supportive communities.

The organization, highlighted by its founder Joelis Barandica - Rodriguez, is more than just a professional network. It emerged from a deep-seated desire to create a space for Latina women within the multifamily property management industry, an area where they could share knowledge, support each other, and grow together both professionally and personally.

The heart of Latinas in PM is its members - a diverse group of powerful and motivated women who have come together to make a difference. From Joelis, the founder and a beacon of inspiration, to Lori Agudo, who emphasizes the importance of creating opportunities and forging paths for others, each member brings a unique story and perspective to the table. The group also includes Karla Soto, a business owner who bridges the multifamily and hospitality industries, and Jennifer, a regional manager keen on learning and growth. Together, they represent a microcosm of the talent, ambition, and leadership flourishing within the Latina community in property management.

Latinas in PM is not only about personal achievements but also about fostering a supportive community. The group holds seminars, webinars, and social events to discuss industry trends, leadership, and personal development. These gatherings are crucial for sharing knowledge and experience, offering mentorship opportunities, and, most significantly, providing a platform for voices that have been historically underrepresented in leadership roles.

One of the most exciting developments for Latinas in PM is the launch of Hispanics in Multifamily (H.I.M.), a parallel initiative aimed at empowering Hispanic male professionals across the multifamily industry. This expansion signifies the group's commitment to inclusivity and growth, further broadening the support network for Latinos in the industry.

The stories shared on "Boss Talks" resonate beyond the confines of property management—they are a testament to the power of representation, mentorship, and community. Latinas in PM exemplifies how a focused support network can break barriers, foster unity, and create lasting change in the multifamily industry. 

As we celebrate these remarkable women and their achievements, it's clear the story of Latinas in PM is just beginning. Their journey stands as a vibrant example of what can be accomplished when passion meets purpose. With their sights set on national expansion, education, and empowerment initiatives, the future is undoubtedly bright for Latinas in Property Management.

In a world where the paths to professional success are as diverse as the individuals seeking it, the story of Latinas in PM serves as a powerful reminder of the strength found in unity and shared purpose. Their continued efforts to elevate their community, challenge stereotypes, and provide mentorship signify a pivotal shift towards a more inclusive and equitable property management industry. As they say, a rising tide lifts all boats, and Latinas in PM is not just rising—they’re soaring, taking the industry to new heights with every step forward.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:15 Fun Facts About Marc Rutzen: A Family Man and Avid Reader

03:36 Getting to Know Marc Rutzen: Community Building and Hospitality

06:54 Marc Rutzen's Journey in Real Estate and Data Innovation

12:07 The Power of Public Data: A New Approach to Market Analysis

13:25 The Challenges and Solutions in Data Collection and Analysis

20:38 Expanding the Use of Data: APIs, Interfaces, and Customer Insights

22:51 Exploring Lease Term Strategies

23:07 The Impact of Lease Term Length on Pricing

25:20 Unconventional Concessions and Their Effects

25:44 Innovative Solutions: The Stake Case Study

28:33 Bootstrapping vs. Venture Capital: A Founder's Journey

28:52 Learning from Past Startup Experiences

37:34 Building a Strong Company Without Capital

41:00 Exploring Ancillary Income Opportunities

In this episode of Boss Talks, host Evan Happel delves deep into the intricacies of real estate data with Marc Rutzen, a pioneer in the PropTech space and founder of HelloData. The conversation not only unearthed the evolution of startups and the nuances of bootstrapping versus venture capital funding but also highlighted Rutzen's innovative approach to solving long-standing industry challenges. 

Marc Rutzen's journey in real estate began amidst the tumultuous times of the great recession in 2011, diving headfirst into real estate development in Moline, Illinois. This experience laid the groundwork for what was to become a relentless pursuit of efficiency and accuracy in real estate data handling. Rutzen's venture, Inodo, sought to alleviate the painstaking process of rent determination through machine learning, a solution that resonated so well within the industry that it led to its acquisition by Walker & Dunlop within a year of its market introduction.

However, it was his latest endeavor, HelloData, that was the focal point of the discussion. At its core, HelloData aims to refine market data accuracy by pulling information directly from tens of thousands of property websites across the U.S. This method, as Rutzen explained, not only circumvents the contentious legalities surrounding proprietary data usage that have plagued other platforms but also provides unparalleled accuracy in rent estimation.

The conversation provided valuable insights into the methodology behind HelloData's success. Rather than relying on invasive data-gathering techniques or settling for the average data quality that diminishes the decision-making process, Rutzen's company employs sophisticated web scraping to gather publicly available data. This data, meticulously analyzed and cross-referenced, allows for near-perfect prediction of rent prices, a service that has seen significant uptake amid a more cautious market environment.

One of the more compelling aspects of Rutzen's philosophy is his approach towards company growth and funding. Having navigated the ups and downs of startup financing, he offers a unique perspective on the priorities a fledgling company should hold. This includes a reluctance to immediately seek venture capital, a path that often pressures startups into premature scaling and can lead to a disconnect between the product and its intended market.

As the conversation unfolded, it became evident that Rutzen values innovative solutions and customer-centric product development above all else. His narrative is a testament to the importance of building a resilient, scalable business in today's competitive landscape. It's a narrative that serves as a compelling blueprint for upcoming entrepreneurs in the real estate technology space or any sector for that matter.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:39 Community Boss and Its Offerings

02:13 Guest Introduction and Location Discussion

03:43 Building Community and Personal Interests

07:34 Newsletter and Company Culture

11:17 Elizabeth's Journey in Real Estate

16:45 Insights on Tenant Retention

20:39 Revolution RE: The Startup Journey

24:05 Understanding Data Aggregation and Visualization

24:51 The Importance of Data Consistency and Transformation

26:14 The Role of Engineers in Data Management

26:40 Challenges in Data Analysis and Interpretation

28:00 The Impact of Data on Real Estate Operations

28:55 The Power of Raw Data and APIs

29:34 The Complexity of Data in Real Estate Amenities

32:39 The Importance of Data in Parking Management

35:25 The Future of Data in Real Estate

38:42 The Role of Data in PropTech Companies

42:23 The Personal Side of Data Enthusiasts

45:42 Conclusion: The Power and Potential of Data

In the 78th episode of Boss Talks, we welcome Elizabeth Braman, CEO of Revolution RE, a company at the forefront of enhancing the real estate space with robust data solutions. Elizabeth's journey transitions intriguingly from practicing technology law to leading a data-driven real estate company. 

Revolution RE was bred out of a quest to understand the dearth of usable data in the real estate sector. Despite being the world's largest asset class, critical data about property operations and finances were surprisingly scanty. Revolution RE undertakes the role of gathering raw data, transforming it into a digestible format, and disseminating useful information to clients. This aids stakeholders from real estate owners to PropTech companies in streamlining operations and making well-informed decisions.

Data plays a crucial role in improving tenant retention. Leveraging various data points, Revolution RE employs predictive analytics to gauge whether a tenant is expected to leave or stay. The ability to utilize consolidated data enables managers to make informed decisions about their property.

Aiding the PropTech industry forms a significant part of Revolution RE's operations. They facilitate data accessibility and enrich existing data sets for PropTech companies, enabling the provision of value-add services to clients. Revolution RE employs various property management systems to transform raw data into consistent formats for business intelligence, aligning data visualization with client preference for actionable insights.

Real-world dynamics such as seasonal impacts and localized trends also form a part of the data set, providing comprehensive insights to the property management companies.

Beyond data and technology, Elizabeth holds human interaction paramount to building community. She utilizes her passion for baking to engage colleagues and friends and extends this to her company's monthly newsletter where the love for baking meets multifamily data discussions.

Real estate is witnessing a transformation driven by data. The insights shared by Elizabeth Braman highlight data's potential in revolutionizing real estate operations and driving tenant retention. As Revolution RE stands at the helms of leading the 'data revolution', they turn data into an invaluable resource that optimizes the future of real estate. Until the next episode of Boss Talks, keep bossing it in your own unique ways.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:48 Getting to Know the Guest

03:02 Building Community and Personal Interests

06:38 The Art of Hospitality and Food

08:42 Exploring Caffeinated Beverages

11:21 Diving into Professional Life

17:56 The Power of Travel and Understanding Cultures

23:26 The Journey of Personal Growth

26:26 The Impact of Relationships in Business

27:34 Breaking the Ice in Business Meetings

28:28 The Art of Genuine Salesmanship

29:10 The Power of Relationship Marketing

29:41 Creating Positive Experiences for Clients

30:12 The Impact of Personal Interactions in Retail

31:55 The Role of Humor in Business Meetings

32:35 The Importance of Personal Connections in Business

33:41 Building Relationships in the Multifamily Industry

34:04 The Power of Networking at Industry Conferences

39:25 The Importance of Building Relationships with Coworkers

43:32 Closing Remarks and Future Plans

50:22 The Role of Community Engagement in Apartment Life

In today's interconnected world, reaching out, building relationships, and fostering a sense of community have never been more crucial. A perfect example of this is the story of Dywuan Brown, the ever-engaging Director of Growth in the East Division at Apartment Life.

Dywuan, a personable and outgoing individual, enjoys keeping people engaged and creating positive interactions in his work and personal life. From the vibrant city of Nashville, Tennessee, he ties his passions for building relationships, traveling, and experiencing diverse cultures into his daily life and work.

In Apartment Life, he helps create spaces where people can connect, form meaningful relationships, and enjoy a sense of community. This philosophy is deeply connected to his belief in being kind, understanding, and loving towards one's neighbors, a trait he tries to apply to every aspect of his life.

Dywuan's approach to building relationships extends to his culinary skills. He shares his enjoyment of creating memorable experiences through food, particularly his "bomb chicken Alfredo” with a fun twist of using different types of pasta. His skills in the kitchen don't just fill stomachs; they brighten up the day and create satisfying moments for people in his immediate environment.

Fostering community is a passion for Dywuan. While engaging in this could be challenging since not everyone is naturally inclined to socialize or build relationships, he employs a strategy of being genuinely interested in people's stories.

Dywuan is a strong believer in the power of understanding a person's interests, culture, and environment. His approach provides insights into the person’s lifestyle, creating a stronger bond and a sense of kinship.

In the multifamily industry, fostering a sense of community can be incredibly beneficial. Not only does it create a warm and welcoming environment for residents, but it can also influence profits. If residents have warm interpersonal interactions within a community, they are likely to renew their lease - a crucial aspect of good property management.

At Apartment Life, they've seen first-hand that if a resident knows seven or more other residents, they're more likely to renew their lease. Also, being in a healthy community helps boost the care residents have for the property in general.

Dywuan takes relationship marketing to heart. He believes deeply in the "experience" of doing business and focuses on cultivating genuine relationships. When it comes to building connections, it's not just about making the sale. To Dywuan, it's about making each interaction an experience and making sure that every engagement is guided by genuine interest in the other person.

Dywuan's approach to relationship marketing encapsulates his love for relationship-building and the power of connection. His experiences establish a compelling argument for the importance of fostering a sense of community and a strong emphasis on relationship-building.

Dywuan Brown is a vibrant example of what it means to foster community and meaningful relationships. His approach to his work and personal life underlines the importance of openness, genuine connection, multicultural experiences, and understanding other people's experiences as we navigate our interconnected world. It's a refreshing perspective and a good reminder of the pivotal role we all play in building lasting and meaningful relationships in our communities.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:41 Introducing the Guests

02:23 The Importance of Being an Involved Dad

04:20 Sharing Personal Life on Social Media

09:30 The Journey to Becoming a Dad

17:29 Impact of Family Structures

29:31 Balancing Work and Family Life

30:38 The Importance of Efficiency at Work

32:02 Challenges of Social Interaction in the Digital Age

37:30 The Importance of Self-Care

48:28 Raising Children: Breaking Stereotypes

58:14 The Role of Company Culture in Work-Life Balance

Evan Happel introduces his two guests for the episode - Andrew Dart, a Canadian father of two young daughters and Tony Sousa, a father of three with a fourth on the way. The episode revolves around the experiences of being a dad, the way they balance work, personal life, and parenthood, and their different takes on managing and taking care of their families.

The first part of the discussion is centered around the theme of balancing professional responsibilities with fatherhood. Tony Sousa shared his experiences of dealing with this struggle and how he manages to keep up with his professional duties while being available for his children. Andrew spoke about dealing with the early stages of fatherhood with two young daughters. They also questioned the idea of being the default parent, how their work intersects with their parental responsibilities, and how they handle social media and work that potentially intrude into their personal lives.

Next, they delve into the stereotypes about raising boys and girls, where each of them express their views. Andrew conveys the importance of not limiting the experiences of his daughters based on societal norms related to gender. Tony shares his sentiment, emphasizing how important it is for each child to be allowed to "bloom and blossom" into who they are meant to be.

In addition, there's discussion about how they maintain their own physical health and mental health. The fathers agree that taking care of oneself is crucial not just as an individual, but as a parent too. They are all in consensus that in order to be a good father, and to set a good example, maintaining their own mental and physical wellness is of paramount importance.

Lastly, they speak about their workplaces and the support they receive. Dart discusses his company, VIDA, a Canadian company scaling rapidly in the affordable housing sector, and how the company encourages employees to take family time. Sousa shares his experiences at RPM Living, emphasizing how the company respects the family as priority. 

Overall, this episode provides an engaging and thoughtful discourse on the balancing act of fatherhood, professional commitment and personal well-being in the modern-day context.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:18 Getting to Know Jerry

02:08 Jerry's Personal Life and Family

02:19 Community Boss and Its Solutions

02:55 Jerry's Arrival and Initial Conversation

03:37 Jerry's Career Journey and Lessons

05:06 Building Community and Listening Skills

09:31 Jerry's Hospitality and Cooking Skills

15:19 Jerry's Early Career in Sales

18:32 Jerry's Personal and Professional Growth

25:32 Breaking into the Multifamily Market

26:29 The Challenges of Integration in the Industry

27:19 The Benefits of Tango's Platform

29:55 The Importance of Connections in the Industry

31:23 The Difference Between Happiness and Joy

31:50 The Challenges of Parenting in the Digital Age

33:12 The Impact of Social Media on Happiness

44:48 The Importance of Balance and Self-Care

47:57 Conclusion and Looking Forward

In this episode of "Boss Talks", hosted by Evan Happel, he interviews Jerry Morales, who works with Tango, a gift card platform. Morales shares his journey of getting into multifamily housing through sales, starting from his formative days of selling study guides door to door during summers in his college years. He speaks about how the rigorous demands of direct sales, despite the high rate of rejection, instilled in him a resilience and willingness to persist that laid a foundation for his professional success. 

Morales and Happel discuss the pressures of working in sales and marketing, the value of listening to others, building community, and the importance of making time for personal breaks and unplugging. They talk about experiences with social media, the need for balance, and how constant digital distractions can impede happiness. Morales emphasizes the importance of focusing on the joy derived from helping others and the immense satisfaction that comes from seeing others thrive. He also shares the significance of differentiating between 'like' and 'love', 'happiness' and 'joy'. 

The conversation also covers Morales' personal life, touching on his meaningful relationship with his wife, whom he met during a shared experience selling study guides, and their two children. Morales and Happel both speak about their roles as fathers and the responsibilities that come with it.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:30 Meet Ashley Jenkins: A Rising Star

01:27 About the Host and Community Boss

02:00 Ashley's First Words and Impressions

02:44 Building Community: Ashley's Approach

03:55 Southern Hospitality and Food

05:59 Ashley's Love for Coffee

07:22 Unpacking Ashley's Inspiring Journey

09:28 Overcoming Obstacles: Ashley's Story

15:45 Ashley's Innovative Solution: Appliance Manager

19:46 The Role of a Property Manager

21:43 Career Aspirations and Growth in Property Management

23:24 Exploring the Boundless Opportunities in the Multifamily Industry

24:25 The Importance of Starting from the Bottom and Climbing Up

25:39 The Role of a Regional Manager and the Challenges it Entails

29:14 The Importance of Cross-Training and Understanding Different Roles

29:25 The Need for Maintenance Training and Development

43:44 The Impact of Maintenance Professionals on Resident Retention

44:48 Closing Remarks and Future Goals

Ashley Jenkins started her career without finishing high school and worked two minimum wage jobs. Following a crippling accident while coaching gymnastics, Ashley was faced with unprecedented challenges. Soon after the accident, a property manager offered her a position as a leasing agent which marked the start of her journey in the property management industry.

Ashley recounts her growth in the property management industry, first as a leasing agent in a Class C property, then as a property manager in a Class A property, and her ambition of becoming a regional manager. She acknowledges the importance of personal growth and the significance of every step in her career. She emphasizes the need for cross-training in property management, explaining the differences between class A, B, and C properties, and how each requires different skills and approaches.

Ashley also discusses the importance of maintenance professionalism in the industry and the development of training programs that equip maintenance staff with the necessary skills and knowledge. She is part of a project to develop a maintenance readiness training program in partnership with her local college and has even achieved her EPA certification to understand this segment better.

In conclusion, Ashley encourages listeners not to get discouraged by challenges and always seek growth. She also promotes the importance of learning, cross-training, and problem-solving in the property management industry. Her story offers inspiration to those at any stage of their career and emphasizes that anyone can be successful by embracing opportunities, being innovative, and staying focused.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:05 About Community Boss

01:48 Introducing Lissette Perez

02:31 Lissette's Work with Latin Women in the Workplace

04:44 Millennials in Leadership Positions

06:19 Servant Leadership and Social Interactions in the Workplace

06:47 Building Community through Servitude

12:40 Lissette's Personal Journey and Career Path

18:45 Millennials as Bridge Builders in Leadership

20:39 Millennials Bridging the Gap in the Workforce

21:50 Impact of COVID-19 on Work Culture

22:39 Generational Differences in the Workplace

23:58 The Role of Millennials in Leadership

24:42 The Impact of COVID-19 on Social Interactions at Work

25:58 The Importance of Trust and Authenticity in Leadership

26:41 The Value of Face-to-Face Interaction in a Remote Work Environment

31:09 The Role of Empathy and Understanding in Leadership

37:07 The Importance of Giving Back and Community Involvement

40:20 Closing Remarks and Future Plans

In this podcast, Lissette Perez shares her journey in the property management industry, including her recent promotion to the Regional Vice President of American Landmark. Lissette shares her experience in juggling full-time work and college, changing her major from nursing to business management, and rising through the ranks from a leasing agent to a vice president role. 

The conversation moves to a discussion on the role millennials play in current leadership positions. Lissette notes the unique position millennials are in due to their understanding of both pre- and post-technology lifestyles. She states that this understanding allows them to bridge the gap between older and younger generations in the workplace.

Talk turns to the COVID-19 pandemic and its impact on social interactions at work. Lissette emphasizes the importance of face-to-face conversation and interaction for fostering creativity and improving work relationships.

Moreover, Lissette highlights her involvement with Latinas in PM, a group that empowers Latinas, particularly in leadership roles in the property management industry, and provides support and resources for Latinos in the community. She is part of the advisory board and has witnessed the group's growth and impact firsthand.

In addition to her professional work, Lissette speaks about her personal commitment to community service through Second Harvest Food Bank and Advent Health. She notes that such engagements not only aid the community but also provide a sense of perspective, especially when one is dealing with what seems like a hard day.

The conversation wraps up with Lissette sharing her plans for her new role at work intending to foster a work environment that builds trust, encourages authenticity, and puts emphasis on the interpersonal skills of her team.

#bosstalks

*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

00:41 Getting to Know Jacob Carter

01:38 Host Introduction and Community Boss Overview

02:08 Jacob Carter Joins the Conversation

03:19 Getting to Know Jacob Carter: Personal Questions

08:21 Jacob Carter's Journey into the Tech Industry

11:07 The Birth of Nurture Boss

13:04 The Growth and Funding of Nurture Boss

17:45 Blurring the Line Between Marketing and Operations

19:56 Nurture Boss: Enhancing the Resident Experience

21:33 Blurring the Lines Between Operations and Marketing

22:50 The Role of Text Messaging and Emails in Communication

22:57 Hyper Personalization: The Key to Effective Communication

24:05 Building Profiles Through Data Integration

26:12 The Importance of Human Touch in AI Communication

30:12 The Future of AI in Multifamily Industry

36:31 Data-Driven Decision Making in Marketing

41:48 Closing Remarks and Future Prospects

Jacob begins by sharing his journey from being a software engineer in marketing companies to the CEO of Nurture Boss. His transition into property management was driven by his belief in technology's ability to solve issues and improve processes.

Nurture Boss uses AI to blur the boundaries between marketing and operations. Jacob highlights a significant part of Nurture Boss's platform is dedicated to creating a delightful experience for tenants from day zero. Examples include automating reminders, updates, and invitations for events to ensure a seamless communication flow for the tenants. It further aids the process of lease renewals and the move-in process.

According to Jacob, the primary mechanism driving these strategies is 'hyper-personalization.' Nurture Boss uses AI to understand the preferences, wants, and needs of each prospect or resident, sending them relevant content that resonates with their interests. This information is sourced from various property databases, property websites and is constantly updated based on their interactions.

Jacob also discusses how data can lead to more informed decisions during the lead-to-lease process. He suggests that rather than focusing solely on the source of most leads, companies should look at what happens during the lead's journey. Recognizing patterns could help inform strategies to maximize successes. 

Jacob ends the conversation by noting the growing prominence of AI and the importance of learning how to leverage it to the best advantage. He emphasizes that a blend of AI with human input is currently beneficial but indicates that enhancements to AI could significantly change businesses in the future.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

The primary discussion revolves around nurturing future leaders in the multifamily industry, which is Betsy's major area of interest. She points out the importance of recognizing employees' inherent skills, refining their strengths, and aligning their job roles accordingly for the overall success of an organization. However, the dialogue is not solely steeped in seriousness. Betsy lightens the mood with her tendency to spontaneously burst into song, delighting the audience.

Towards the end of the conversation, Betsy discusses her involvement in legislative advocacy, specifically in the real estate sector. She also shares her excitement at becoming the president of the Rental Housing Alliance Pack. The episode concludes with the audience appreciating the different aspects of Betsy's charismatic personality, leaving them both inspired and entertained.

00:31 Introducing the Guest: Betsy Kirkpatrick

01:00 About the Host and Community Boss

01:35 Betsy's Unique Personality and Love for Memes

03:35 Exploring Betsy's Christmas Spirit

04:45 Understanding Personalities through Enneagram

06:22 Betsy's Role as a Connector and Advocate

06:52 Building Community and Hospitality

07:48 Betsy's Approach to Hosting and Cooking

09:47 Betsy's Caffeinated Beverage of Choice

10:43 Betsy's Journey in the Industry

11:35 Betsy's Passion for Next Gen Leaders

22:02 The Importance of Utilizing Employee Skills

26:13 Cheek Biceps and Ponytail Swish

26:19 The Art of Smiling

26:58 The Power of Facial Expressions

27:05 The Enneagram 5 Personality

27:27 The Struggles of Facial Expressions

27:45 The Power of Listening

28:06 The Journey into Property Management

28:44 The Intersection of Politics and Advocacy

29:03 The Impact of Home Education

30:53 The Power of Citizen Advocacy

35:18 The Importance of Being Involved in Politics

47:11 The Challenges of Being a Working Parent

48:30 The Joy of Random Singing

49:42 The Art of Dad Jokes

51:50 The Importance of Being a Boss

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Kara shares some wild tales of house disputes—imagine people dropping bowling balls to annoy downstairs neighbors or squabbling over parking spots in the winter. She breaks it all down, giving you the low-down on how to handle sticky situations in your own neck of the woods.

Now, our girl Kara ain't all business. She's got heart, too. She co-founded this outfit called "Celebrating All That Is Feminine," and they're doing some stand-up stuff, like helping female vets and freeing folks from sex trafficking. 

In a nutshell, this chat with Kara ain't just another talk about HOAs and disputes over property lines. Kara's a boss and she's putting her know-how and big-hearted leadership on display. You walk away from this one with some seriously helpful insights that can help you get your own house in order, know what I mean? 

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Ashly discusses the different dimensions of her leadership approach and highlights the essence of diversity as a driving force of innovation. She talks about how she encourages her team members to leverage their unique backgrounds and perspectives in their collective problem-solving approach. Ashly frequently emphasizes that innovation and productivity are byproducts of a culturally rich and diverse team rather than fitting into traditional molds defined by race and gender. Creating an ecosystem that fosters individual growth while cementing a collective identity is central to Ashly's leadership philosophy, and she delves into details throughout the episode.

But it isn't just all serious discourse. Who knew that a shared love for Diet Coke could act as a common bonding factor? Yes, Ashly and the host, Evan, dive into a conversation about their affection for the fizzy drink and how it forms a subtle, fun facet of their work interactions. They also trot into the exhilarating universe of friendly competition, where a game of Dominoes presents an amusing avenue for team members to engage and interact.

The episode progresses to highlight key aspects of being a part of Ashly's team, including nurturing an atmosphere that allows everyone to contribute their unique perspectives. Ashly's openness about sharing her own experiences of feeling distanced in some settings helps create an environment of openness and mutual respect. Acknowledging that these experiences may vary for every team member, she offers unwavering support in navigating those moments.

The podcast also throws light on Ashly's intentionality in leading her team. Constantly checking in with her team about their feelings and their ambitions, she encourages them to evolve and strengthens the team's bond. 

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

LaShyra began by sharing her journey from being a teenage mother living in Delaware to establishing herself as an industry award winner. Her story is a testament to the power of resilience and perseverance, having overcome multiple odds stacked against her to succeed in her career. Despite encountering various challenges early in her life, she constantly strived to improve herself and make a difference. She explained how these experiences did not hold her back rather they motivated her to make a name for herself in the industry. 

LaShyra also discussed her professional life and her significant roles as a senior property manager with YS Management and an Executive of the board with the Delaware Apartment Association. She described her passion for helping others and how she has utilized her own life journey to guide and mentor others. LaShyra’s foundation, the Fix Her Crown Foundation, aims to provide mentorship and guidance to young girls, making a significant positive influence in their lives.

We further explored her views on diversity, equity, and inclusion in the workplace. LaShyra stressed the importance of considering multiple perspectives and the need for integration rather than separation when it comes to diversity. She emphasized how she strives to treat everyone equally and values every individual's opinion and perspective. Moreover, she shared light on her experiences of being a woman of color in the industry, highlighting the challenges she faced and how she overcame them by demonstrating her competence and potential.

LaShyra shared about her recent achievements such as being awarded Property Manager of the Year. She expressed her surprise and gratitude for this honor, describing it as a pinnacle of her career. 

She also spoke about completing the NAA's Diversity Leadership Program, detailing how the program helped her in self-improvement and how it led to a better understanding of herself. LaShyra shared that she has improved her communication style and leadership skills using the insights gained from the program. 

Additionally, LaShyra described her involvement in a national non-collegiate sorority, detailing how it provided not just a venue for connection but also opportunities for women of diverse backgrounds to gather, bond, and support each other.

To sum up, our conversation with LaShyra was incredibly enlightening. Her story is a powerful reminder of the remarkable strength human spirits possess to overcome life’s hurdles. Her commitment to mentorship, empowerment, and praising diversity indeed characterizes her as one inspirational boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

03:22 Building Community: Insights and Experiences\

10:16 Career Journey and Progression

18:37 Challenges and Successes as a Woman in the Industry

26:29 Overcoming Personal Challenges and Rooting for the Underdog

28:30 Building Community and Breaking Cliques

31:06 Transitioning to the Supplier Side and Embracing Learning

37:25 The Journey to Becoming a Consultant

39:09 The Power of People-First Approach and Leadership at All Levels

49:00 The Love for Animals and Personal Growth

In this episode of "Maria Pietroforte Boss Talks", industry veteran Maria Pietroforte, who boasts over 30 years of experience in the property management realm, is the guest. 

Maria shares her unique journey in the sector, starting from an operator role, diligently working her way up to an executive position, and then pivoting to a consulting role in the same industry. Despite starting in an environment largely driven by profits and male-dominated leadership, Maria credits her career progression to always doing her best and being solution-oriented.

The conversation delves into discussing the 'people-first' approach within the industry. Maria has been a firm advocate for the philosophy, asserting that leadership success often stems from cultivating a nurturing culture that values employees and prioritizes their needs and developmental growth.

The discussion also brings up the issue of gender bias in the real estate industry. Maria speaks on her experiences as a female leader, emphasizing that leadership ability isn't tied to a title and true leaders prioritize the success of their team.

Maria also shares her experiences on the supplier side of the business, where she engaged with startups and technology. This was an opportunity for her to learn more about technology and marketing which she could then bring back to the property management side.

The conversation concludes with Maria sharing her passion for animals. She discusses her experiences training her Rottweiler, Gunnar, applying her leadership skills in the process. 

Overall, the podcast serves as an in-depth dive into Maria's career, her leadership philosophy, navigating industry biases, and personal interests, making for a highly informative and engaging listen.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

01:13 Introducing the Guest: Amanda Gunn

02:46 About Community Boss

03:20 Conversation with Amanda Gunn Begins

04:17 Amanda's Journey in Property Management

05:46 Building Community and Hospitality

07:51 Amanda's Experience with Rockwood Property Management

10:26 The Importance of Budgeting in Property Management

20:51 The Importance of Continued Education

35:33 Amanda's Personal Growth Story in the Industry

44:59 Conclusion and Farewell

In this episode of "Boss Talks", Evan Happel, had the privilege to interview Amanda Gunn, an active member of Washington Multifamily Housing Association (WMFHA) from Spokane, Washington. They explored her experiences and gathered insights particularly on budget management and the importance of continued education in property management. 

As they talked about budgets, you could sense the passion Amanda has for this often daunting subject. She emphasized viewing budgets as a guide rather than an absolute rule, which offers a fresh perspective for many in the multifamily industry. She also highlighted the importance of team contribution in managing finances at the property level.

The subject of continued education came up next and Amanda suggested that it is a significant factor that contributes to growth in the property management field. To illustrate, she shared her own career progression and how her drive and willingness to learn catapulted her professional development. 

Throughout the conversation, it became clear that Amanda’s genuine dedication to growth and education sets her apart in the multi-housing sector. From this discussion, listeners can draw a great deal of inspiration and practical advice to navigate the multifamily housing market, manage budgets effectively, and foster personal growth.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Get to know Sloane:

Sloane joined the WMFHA team in January of 2008. She spent the first 14 years building WMFHA's award winning education and career development programs.

Named the Apartment Career & Education (ACE) Educator of the Year by National Apartment Association (Naahq) in 2022, Sloane has led WMFHA's efforts in workforce development initiatives and meaningful, engaging programs for WMFHA members.

Being committed to growth and personal development is not just something Sloane teaches - it is who she is. She holds a certificate for Diversity, Equity and Inclusion in the Workplace from Southern Florida University and was also one of 14 national trainers with NAA certified to deliver the Mental Health First Aid program from the National Council for Mental Wellbeing.

Sloane and her husband of over 30 years, Greg, have a full, adventurous life that includes four adult children: Chelsie, Kai, McKenna, and Kekoa......and wonder-dog Opie! They enjoy family adventures of travel when work and college schedules allow, and Greg and Sloane can be seen on their Harley's exploring the beautiful PNW on a nice day!

Get to know Tricia:

Tricia joined the WMFHA staff in the Fall of 2012. Tricia oversees Events & Marketing for the association state-wide, planning the many wonderful events that WMFHA puts on each year. She also oversees our philanthropic efforts through WMFHA Gives Back.

Tricia is a graduate of Western Washington University with a Bachelor of Science Degree in Visual Communications. Tricia and her husband, Dave have been married for over 30 years, meeting in college. Dave is the Director of Parks & Recreation and the Assistant City Manager for the City of Maple Valley, and they have two children, Jordan and Gracie, and a sweet fur-friend, Nico.

Outside of planning work events, Tricia does some wedding coordination on the side and enjoys spending time with family and friends, supporting the Seattle Sounders, and traveling.

Hosted by Evan Happel, Director of Marketing at Community Boss™.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

He serves on the Apartment Association of Greater Orlando's Executive Committee as Secretary and is 2024's Treasurer. In 2021 he was recognized by both IREM and NAA with the honor of being a 20 in their 20s professional. Additionally, he was awarded NAA’s Emerging Leader of the year in 2022. 

Eddy's innate ability to develop talent, engineer organizational systems, and effectively deploy financial strategies has led him to great success. 

Throughout his professional journey, Eddy has been involved in the acquisition, disposition, development, lease-up, and repositioning of several asset classes, ranging from C to A+ class assets, including conventional, LIHTC, PSH, active-adult deals, and student deals. 

Currently, Eddy is a Regional Director with RangeWater where he is responsible for the overall performance of eight assets throughout Central Florida. 

During his spare time, you can find Eddy at Disney with his family or out on the Golf course shooting Bogeys. 

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Recognized as a certified employee resource group leader and the 2023 National Apartment Association DEI Champion of the Year, Dana has consistently demonstrated her expertise in driving diversity, equity, and inclusion. Her DEI certification from the University of South Florida and a B.S. in Sociology from HBCU Norfolk State University equips her with a deep understanding of social dynamics and inclusive community-building.

Dana continues to make a significant impact in professional spaces with her recently launched LinkedIn Audio & Podcast  "The Hilariously Unemployed," where she is focused on supporting others as they navigate being unemployed. Dana leverages her unique blend of experience and compassionate leadership through this platform to inspire and empower individuals facing job loss and career transitions.

Her multifamily housing background and experience at tech company Zumper further enhance her skill set, especially in fostering diverse and inclusive workplaces. Her time at Zumper as a DEI Champion solidified her passion for promoting equitable environments where all voices are heard and valued.

As a sought-after speaker and facilitator, Dana creates safe environments for open dialogue, empowering individuals from all backgrounds to share their perspectives and feel valued. Her authentic approach resonates with audiences, making her a catalyst for positive change in various contexts. Whether on stage or through her podcast, Dana remains dedicated to driving diversity, equity, and inclusion, leaving a lasting impact on the lives of those she touches.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Like most in the multifamily industry, Tara got her start by accident.  She spent so much time in the leasing office at her first apartment community that the property manager called her and said since you’re in the leasing office all the time, you might as well get paid for it and the rest was history!

She has worked in multifamily for over 20 years.  Half of her experience was working and living on-site in various roles.  She went over to the “dark side,” as they say, in 2009 and has been an industry supplier ever since.  Well, except that time she tried to “escape” but boomeranged right back in!

Tara is a HUGE advocate for apartment associations!  Before moving to Georgia, she was an active participant for over 15 years at the Chicagoland Apartment Association (CAA) where she served on countless committees and completed two terms as a board member (once as a property manager and the other as a supplier). The CAA celebrated her tireless contributions by appointing her as the first recipient of the Volunteer of the Year award.

Her most recent passion project is Multifamily Mentor Matchmaking, a group she launched in January 2023 to help break down the barriers of finding a mentor in the industry.

A Chicago native, she recently moved to the Atlanta area after a 5 ½ year, long-distance marriage with her husband, Rob – who’s also in the industry!  They are a blended family of five, well…six if you count their miniature schnauzer, Tigger.  

Tara loves peanut butter, podcasts, a full-bodied cab, and is one of the last people to still write in a notebook (with a pen) and carry an actual calendar.

More about Project 66:

Mental health has never been more top-of-mind than right now!  I was really disappointed in my own self-talk and mental health, so I decided to get off my rear end and do something about it.  My inspiration came from James Clear, the famous author of several books including "Atomic Habits."

He once said that on average it takes more than two months before a new behavior becomes automatic — 66 days to be exact.  After learning this, I decided to try something to test my internal monologue and mental strength.

This is how Project 66 was born and here's how it worked:

Starting on November 7, 2021, and for 66 consecutive days thereafter, I selected a situation in my past where I've mentally flogged myself (nearly to death) and publicly shared on LinkedIn how I am reframing negative self-talk into something positive.

This was quite the exercise in vulnerability and bravery, and I was so humbled at the number of supporters (men and women) I had throughout this journey.  However, I’m not going to lie.  It was hard as hell — but I never missed one day!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Lisa started her career in student housing while completing her degree from the University of Houston, Bachelor of Science - Hotel and Restaurant Management. She worked in the Housing Departments for five major universities before transitioning to new construction, lease-ups and conventional housing. 

In the 2008 market downturn, a New York investment company recruited Lisa to oversee and recover a $300M portfolio while still managing sites in seven states across the nation. Good that Lisa loves to travel, as she traveled weekly for over nine years.

In Lisa’s role as the Chief Operating Officer for a North Carolina management company, Lisa used her industry experience to develop the company’s vision, culture, and infrastructure. For five years, Lisa focused on implementing innovative technology for lead tracking, budgeting, and document management; all while guiding her employees safely through the pandemic.

Lisa is actively investing, managing, consulting, educating, and giving back!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Since 2014, David has specialized in matching ideal candidates for real estate owners, managers, builders, and developers across the Americas.

Prior to recruiting, he earned a Finance Degree from the University of Houston and led sales teams with Enterprise Rent-A-Car at locations throughout the Houston area.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

In her role as president of Elmington's property management division, she was dissatisfied with the current PropTech offerings in the market and set out to build a better platform for all users.

Today, the company has Walker & Dunlop as an investor and 50,000+ units on the platform. Fortress started as an internal tool and is now actively onboarding clients across the country.

Kerri earned an accounting degree from the University of Central Arkansas and received her Juris Doctorate from Case Western Reserve University. After graduating, Kerri worked in Baghdad as a business manager for a Department of State contractor and in accounting before joining Elmington Property Management, where she ultimately became a partner and owner, roles she still holds today.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

As CEO, Savannah leverages her expertise in data analytics, finance, and technology, with a mission to alleviate the industry's pain points by fostering a data-centric culture that excites teams of all levels and empowers owners to make informed, data-driven decisions that enhance performance.

Her journey to the CEO role was paved with almost 20 years of progressive leadership roles in the industry. She has held positions such as SVP of Finance at Avanti Residential, VP of Finance, Treasury, and IT at Mission Rock Residential, and Portfolio Controller at Hamilton Zanze & Company.

These diverse roles have equipped her with a unique view of the industry's challenges, especially when it comes to leveraging data to drive performance.

In addition to her multifamily experience, Savannah is also a founder of Launch Lab Inc., where she expanded her entrepreneurial skills and further deepened her understanding of marketing and startups.

Her experience as a founder has provided her with invaluable insights into the challenges and rewards of starting a business, and her leadership has been instrumental in driving the growth and innovation of the award-winning company.

Savannah has a degree in Business Finance and International Business from Champlain College in Burlington, VT. Originally from New England, she now calls Denver, Colorado home. In her free time, she enjoys spending time with her husband and four kids exploring Colorado.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

With a career that began on-site, she has a deep understanding of the multi-family industry and bridges communication between the corporate office and on-site teams to foster strong resident and vendor relationships.

Stephanie's passion for connecting people shines through in her expertise in creating engaging marketing materials, managing social media, and actively engaging with the community.

She also takes the lead in Legacy's employee training and development initiatives, ensuring the team stays up to date with industry trends while maintaining a vibrant company culture.is the quick-witted and friendly Marketing Manager at Legacy Residential Group.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Lindsey is a 3x startup leader with a focus on building first-to-market B2B SaaS companies. She has led Customer Experience (CX) at companies like HomeMe, LeaseLock, and Landing and currently works as a fractional CCO.

Leveraging her 15+ total years of industry experience, she is helping PropTech startups find product-market fit and develop customer acquisition strategies.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

As a COLOR Magazine’s 40 under 40 Powerlist honoree for her contributions to DE&I in the workplace, she is active within the Multifamily industry, participating on a national level as a recent National Apartment Association Diversity Leadership Program graduate and Capstone winner.

She also serves on the NAA's Diversity, Equity, and Inclusion Committee, is a mentor for the NAA's Diversity Leadership Program, and is Co-Chair of the Membership Committee and DE&I Taskforce at the Apartment Association of Greater Columbia (AAGC).

Crystal attended the University of South Carolina, earned her Certified Apartment Manager (CAM) designation from the National Apartment Association, and holds a Property Manager in Charge license for South Carolina.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Currently working for AG Living, she specializes in learning and development, leadership development, career progression, and many other aspects of Multifamily training.

With her humble spirit, deep understanding of the industry, and passion for helping individuals grow and succeed, she has become a sought-after expert in her field.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

She is currently Vice President of Elevation Real Estate and Management, based in Arkansas. Previously, Kendra worked for Specialized Real Estate Group, Brookhaven Apartments, and Triangle Communities. In total, she contributes 22 years of experience, focusing on the overall operations of multifamily, single-family, and commercial real estate property management and development.

She also serves as the 2023 President of the Arkansas Apartment Association. Nationally she serves as the 2023 Chair of NAA’s Mental Health Subcommittee and is a certified Mental Health First Aid Instructor.

Having gone through NAA’s NAAEI boot camp, she is NAAEI faculty and has her own business, Butterfield Training and Consulting, LLC.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Her background includes work in branding/marketing, mentorship, higher education, public relations, government affairs, advocacy, and Diversity, Equity, and Inclusion. In addition to various Board, Commission, and community organization memberships, Khara currently serves as an elected member of the Flagstaff, AZ City Council.

Khara holds a master’s degree in English from Northern Arizona University, an Arizona Real Estate salesperson license, her Certified Apartment Manager credential through NAAEI, and certifications in DEI, Mental Health First Aid, and Public Relations.

She is a 2020 graduate of the NAA Leadership Lyceum, the recipient of the 2021 NAA Excellence Award for Emerging Leader of the Year, and the inaugural 2022 NAA DEI Champion Excellence Award recipient. With a background in writing and education, Khara applies her focus on story and storytelling to engaging teams in growth, cultural engagement, and building belonging.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

She’s a Senior Faculty Member of the National Apartment Association Education Institute where she applies her more than 25 years of multifamily experience to lead, coach, and mentor those in the industry.

Utilizing her unique story, Marci facilitates tough conversations and creates brave spaces for participants to explore identities, practice empathy, and consider new ideas.

Marci earned her Certified Apartment Manager (CAM) and Certified Apartment Portfolio Supervisor (CAPS) designations from the National Apartment Association (NAA). She holds a certificate in Diversity, Equity and Inclusion in the Workplace from the University of South Florida and is an NAA Leadership Lyceum graduate. 

Marci serves as a member of the NAAEI Curriculum Development/Program Administration Committee and previously served as Chair for NAA’s Diversity, Equity, and Inclusion Committee.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

From rolling up her sleeves at her student communities, to successfully rolling out new software and quarterly marketing plans to a portfolio of over 10,000 units, Charlotte meets challenges head-on with a smile. It’s this expertise and knowledge that she brings to every marketing project and training that creates a unique experience for clients and audiences.

Charlotte loves volunteering with local, state, and national apartment associations. She is a past president of two Michigan NAA affiliates and serves on the NAA Apartmentalize Committee. Charlotte presents programs for associations and management companies, is faculty for NAA’s Education Institute, and holds a certification in Creative Training Techniques.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

By prioritizing marketing efforts, Quiana has effectively promoted CAPREIT's services and offerings, resulting in increased brand recognition and growth for the company.

In addition to her emphasis on training and marketing, Quiana strongly emphasizes supporting her teams. She recognizes the importance of creating a positive work environment and providing her employees with the resources they need to succeed.

Overall, Quiana Nguyen's expertise and dedication to training, marketing, customer service, and support have helped her succeed as a Marketing Manager at CAPREIT.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Heather Sizemore is the Senior Vice President of Operations for the student housing vertical at RPM Living. She oversees the day-to-day operations in addition to leading strategic planning and execution, oversight of financial performance, and client relationships of the division.

Heather has worked exclusively in the student housing industry for 23 years. She has vast experience in both the public and private sectors, including all facets of operations and management, leasing and marketing, residence life, business development, and client relations. 

She’s worked on varying asset classes and types across the country in 26 states, including the single largest public-private project in the US totaling 3,330 beds valued at $575 million.

Heather’s expertise lies in creating operational efficiencies, repositioning assets, building relationships with key stakeholders, and developing best-in-class teams. She’s a hands-on leader, with a passion for cultivating talent and mentoring young professionals.

Heather holds an M.B.A. from the University of Central Florida. She also received the Certified Apartment Portfolio Supervisor (CAPS) designation and is a National Apartment Association Education Institute Certified Instructor.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Faith Barker has been with Pioneer Acquisitions for the last 6.5 years, currently as their Marketing Director. Although the company is based in Chicago, she has the privilege of working remotely from sunny South Florida.

In a relatively short amount of time, she has grown in her role and been recognized in the multifamily industry as a leader on the rise. She is the 2018 CAMME (Chicagoland Apartment Association’s awards) winner.

In 2022, she graduated from the National Apartment Association’s (NAA) Diversity Leadership Program, where she met many of her current industry friends and mentors. She was 1 of 15 people who were chosen across the nation to participate in the program and she won the capstone project.

She is currently in the Class of 2023 for the NAA Leadership Lyceum. Faith is one of 35 chosen for this program.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Ishea loves to lead and build teams and has been a manager in several industries including construction and hospitality. She is currently Assistant Vice President at AMC Delancey Group, overseeing the effective management of over 55 scattered-site properties including leasing, maintenance, capital improvements, and property management teams.

Ishea is a licensed real estate salesperson in Pennsylvania and is a Certified Mental Health First Aid Instructor through the National Council for Mental Well-Being. She was a 2021 Graduate of the National Apartment Association Diversity Leadership Program. She is a member of the NAAEI Faculty and facilitates CALP, CAM, and CAMT courses. She serves on three national committees including serving as Vice Chair for the RPM Careers Committee. Ishea is passionate about DE&I, authenticity, and leadership.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Jeanne’s PropTech journey started with solving the constant complaints about parking with Parking Boss. Now she is addressing the critical impact of fraud on the industry through education and technology.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Carmen is a working mother of three originally from Mississippi, but has called Orlando, Florida home for the last five years.

Her time as a leasing consultant is where she developed a love for property management. Her background includes regional portfolio management, lease-ups, and extensive due diligence for new acquisitions and asset repositioning.

She received her Certified Apartment Manager (CAM) designation from the National Apartment Association (NAA) in 2016 and is currently a Certified Apartment Portfolio Supervisor (CAPS) candidate. She is passionate about learning new aspects of the multifamily industry, while also training and motivating her team to learn and advance as well.

Carmen is also a certified paralegal with an emphasis in real estate law.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Jessica Fern-Kirkland, or JFK, is the current President at PMG Property Management, LLC. She began her career as a leasing consultant and has been innovating and disrupting the multifamily industry for 15 years. 

Jessica has held leadership roles across learning, development, technology, and operations in both market rate and affordable housing environments. 

She finds her purpose in creating and scaling high-performing, people-first organizations that showcase diversity, embrace failure, and challenge limits through innovative thinking. She’s passionate about organizational leadership and fearless failure. Jessica is also a frequent speaker for NAA and local apartment associations. 

Jessica is currently earning her degree in Industrial/Organizational Psychology and serves as the Chair of the Human Services Commission for the City of Covington. Jessica lives in the great Pacific Northwest with her husband and two kids and loves to mountain bike and adventure outdoors.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Stephanie Anderson is the Senior Director, Communications and Social Media, at Grace Hill. She’s a working mom of four with over 16 years of property management experience—she’s the first leader in multifamily to bring a unique 360 perspective —working as an operator, a non-profit association manager, and a supplier partner. Stephanie was NAAEI’s 2015 Designate of the Year and CAM of the Year in 2013. She is a powerhouse speaker that provides her audience with an experience; motivating professionals to greater success and disrupting the status quo at all costs.

Stephanie is a graduate of Virginia Commonwealth University where she majored in English literature and women’s studies. She holds a Virginia Real Estate License, is certified as a National Instructor for NAAEI, and is a certified Mental Health First Aid Trainer. Stephanie is a graduate of NAA’s Leadership Lyceum and promotes awareness of human trafficking in rental housing.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Carroll joined Akara Partners in 2019 as one of the original team members to help launch the Kenect brand in the Nashville and Phoenix markets. Carroll brings 25 years of experience in hospitality/customer service, food and beverage, and hotel management. Her most recent experience comes from 10 years in student housing development starting in 2010.

Carroll’s current role as Director of Leasing and Marketing includes the successful execution of marketing strategies and goals to meet budgeted proforma, operational leasing policies and procedures, staff recruitment, training and motivation, competitor analysis reporting, renewal and resident retention strategies, online reputation management, and overall digital presence. She is actively involved in developing and maintaining major employer relationships and community-business partnerships.

Since 2010 she has been a vital leader in eleven brand-new construction lease-ups, four rebranding acquisitions, and an expansive portfolio of owned and third-party managed properties. She has supported a combined portfolio of over 50,000 beds in over 30 markets across the United States.

In 2015, Carroll was one of five team members to help launch University Student Living, now known as Michaels Student Living. The new construction lease-ups had an average of 650 beds per property and all opened at 95-100% with an 11-month lease-up.

Carroll received a Bachelor of Science in Community Leadership and Development with a minor in Communication from the University of Kentucky in 2008. She has a strong passion for the arts, and genealogy, and in her free time, she enjoys snow skiing and the great outdoors.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Ty started her journey as a leasing professional and went up the ranks to become a property manager, and continued to progress to the point of now serving as the Executive Director for the Arkansas Apartment Association.

Ty brings over 16 years of experience in diversity, equity, and inclusion (DEI) consultation, training, education, and coaching in leadership, management, and other positions in the multifamily industry.

She has served on the boards of the Greater Memphis Apartment Association, Arkansas Apartment Association, and the National Apartment Association.

She is an Executive Real Estate Broker and the founder of a Non-Profit called Tidy & Ty.

The road ahead is developing her public speaking and facilitation business, Ty Jackson Enterprise LLC. She has worked on her craft to become a highly-rated NAAEI Facilitator and International speaker.

When Ty is not working, she enjoys being a mother and a wife.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Devan began her student housing career in 2014 while attending the University of Kansas. She started her student housing career with Campus Apartments and PeakMade Real Estate. With them, she took on many roles, from leasing agent to national leasing specialist and new development property manager.

Over the course of her career, she has gained experience in more than 30 Student Housing markets across the country. The most memorable ones she has visited are Laramie, Wyoming, and San Marcos, TX.

She currently works for the Tailwind Group, as their Director of Leasing. In that capacity, she oversees the corporate leasing team, as well as the leasing success of all student housing properties.

She calls Columbus, OH home, along with her husband and Golden Retriever, Cannoli. She is an avid sports fan, rooting for the Cleveland Browns and Kansas basketball.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Libby Hollan (she/her) is a Senior Talent Acquisition Advisor at Greystar based in Seattle, WA. Libby facilitates the talent acquisition process for on-site roles in Washington State and Idaho.

She has over five years of high-volume recruiting experience in the multifamily, supported living, and LGBTQ+ mental health non-profit industries.

Libby is a passionate advocate for entry-level candidates and brings this energy into every talent conversation. She is a Certified Internet Recruiter (CIR), Certified Tech Recruiter, and obtained a DEI in the Workplace Certificate.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Adam Pittenger is the Founder & CEO of Moved, the first automated onboarding and offboarding platform for multifamily real estate. He started Moved because after moving 9 times in 10 years, he felt moving into multifamily communities was incredibly stressful and antiquated - for both residents and property management.

Moved delivers easy-to-use software to automate the resident onboarding process, for multifamily operators and their residents. Operators save time for their on-site teams, reduce risk, increase resident satisfaction, and activate ancillary revenue streams to grow NOI at their properties.

Before starting the company, Adam spent his career building software products, including one of the first social recruiting platforms at SelectMinds, which Oracle acquired. Adam was named one of Business Insider's Rising Stars of Real Estate.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Charles is a father of 4 and has been selling in some shape or form for the last 7 years. He’s been in sales formally for the last 4 years and in the multifamily space for one year.

He sees sales as serving and loves the fact that sales enable him to create and build meaningful relationships with a myriad of individuals. Charles broke into sales from a non-traditional path—a path he doesn’t see as a weakness but a competitive advantage because he sees sales differently.

In fact, his untraditional path is part of his story. His path informs his personal brand which is how he communicates his story with others so they see him not as an irritating salesperson first but as a person with a family, interests, and passions.

Charles’ family is his why, and leaving a legacy that outlives him, motivates him on a daily basis.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Tadros (Teddy) Abdelmalek is the National Director of Business Development for Campus Life and Style (CLS), part of the parent company Vesper Holdings, which is the 6th largest owner of student housing in the United States.

As an experienced property management and student affairs professional, Teddy holds a Master of Higher Education with an emphasis in student affairs from the University of Missouri-Kansas City and has 20 years of experience in the industry of student housing, which leads him to have uniquely diverse interactions. He is a dedicated leader with a proven track record of improving operations, fiscal performance, and turning around distressed assets.

His education and experience have enabled him to build successful relationships with university leadership and external stakeholders. By focusing on the student-life experience and his hands-on approach to real estate management, Teddy builds  immense real-estate value for the student housing assets that he interacts with.

Outside of the office, he enjoys spending quality time with his wife Ciera, newborn son Fredrick, and their two dogs in Kansas City. While Teddy is a driving and traveling enthusiast, you can always count on him to grab coffee with you and talk about his recent poker tournaments.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Victoria Cowart, CPM, NAAEI Faculty, is the Director of Education & Outreach for PetScreening. Previously, she was a direct multi-family industry member with extensive experience providing management and oversight for multifamily housing communities (conventional & subsidized), mobile home communities, and HOAs. She is a property management instructor and a proud graduate of the NAAEI Advance Facilitator Training, the NAA Lyceum Program, and now the Trainer Program with NAA for Mental Health First Aid certification.

Victoria obtained her degree in the Management of human resources and then her industry CPM designation. She was honored to be commissioned an SC “Palmetto Patriot,” to receive the Charleston Regional Business Journal’s Executive “Influential Women In Business,” and the NAA AIMS Grassroots Member Advocate of the Year. She has served the industry as President of both the local and state affiliates as well as having served as a Regional VP for Region IV for NAA. Victoria has chaired four Committees for NAA, most recently as the 2021 Legislative Chair.

Victoria is passionate about education, simplification, and creating ease and understanding for industry members. Victoria is a wife, mother, and a proud PetScreening pack member who also leads her own “pride” of three pound-kitties.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

She started in property management 15 years ago. After stumbling upon the industry while looking for an apartment, she began working as a Leasing Consultant.

Lori was very ambitious with her career path. She took multifamily courses through the Apartment Association of Greater Orlando, which sparked her passion for multifamily education. In 2016 she was asked to teach her first class with the association while still working as a property manager.

She became the first-ever Regional Trainer for Royal American in January 2017. After being a department of one for several years, Lori was promoted to Director of Training & Talent Development in January 2020. She now has a department of five, supporting close to 800 employees.

Through her property management journey, the most fulfilling aspect has been the ability to give back to the community. This spoke to her because of how she was raised. Her parents were the type of people who were always doing good for others.

Being in property management has allowed her to be able to support our most vulnerable populations – the homeless and seniors. She serves on the AAGO Foundation Board of Directors and helps support the five charity partners they have. She was recognized for her efforts in 2021 when she received the Volunteer of the Year award from the AAGO Foundation.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

In August 2001, Robert joined the U.S. Army, serving in Active Duty for 4 and a half years, and was deployed in 2 separate tours to Iraq. In between military tours, he had a security job. Once he finished his contract with the military, he began a journey that has led him to his current position; a result of 10 years of apartment industry experience.

In 2009, a great friend and maintenance supervisor gave him the opportunity to work on a property that was built in 1969. He worked there for 2 years and 9 months; first as a Make-Ready Technician and last as a Maintenance Technician. He gained the bulk of his maintenance experience during that time.

Early on, the endless workload and lack of work-life balance brought on by the on-call rotation took a tremendous toll on him. This experience drove him to rethink his purpose in life.

In the summer of 2012, he left the industry and moved away for 4 years to pursue and obtain a BA in Religious Studies. He earned the degree, but during his last 6 months in school, realized that the calling on his life has always consisted of keeping a strong faith, listening to others, providing hope to the hopeless, and bringing laughter to a world consumed by the daily stresses of life. He understood that the apartment industry was a place where he could fulfill his calling to serve others while employing his God-given talents.

In the summer of 2016, with a renewed vision, he returned to the apartment industry, where he continues to serve.

Since then, he has been a Make Ready Technician, Maintenance Technician I & 2, and Service Manager, and in recent weeks accepted his biggest challenge yet; becoming Multi-site Assistant Community Manager.

No matter the task at hand, he looks for the opportunity to love, listen, learn, and laugh.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

Although unconventional, Vanessa went from working in a bar to business manager in a matter of a few short years. How’d she do it? (And how can you do it too?) “There is no fast track to this…it all comes down to work ethic, drive, and what motivates you to get up every day and get the job done.”

Navigating work in the multifamily industry — “probably one of the toughest industries” — and balancing life behind the scenes takes some skill. Here are 10 nuggets of truth from Vanessa, also known as The Queen of the Hard Route:

1. Life is hard. From single motherhood, no post-secondary education, depression, and anxiety, Vanessa partnered hard work with a strong support system to work her way up in the industry.
2. You have a purpose. “Once you understand the purest and truest form to accept yourself for who you are and to not quit because there is so much light at the end of the tunnel — it is the most invigorating thing I've ever felt in my life.”
3. Don’t glorify the grind. Not everyone will understand your drive for work, yet give yourself permission to rest. “It’s okay to take a step back and take a break and realign yourself with your purpose, just recenter and refocus.”
4. Be grateful. “This industry has just afforded me so much support and love, and has put me in a financial state to have bought my first home and to make sure that my children have whatever it is that they need... multi-family truly changed my life.” 
5. Let someone tell you “no.” “Having someone tell me no was the best thing that has ever happened to me. Having someone make me feel like I could do better, or there was more of me to give, or there was more that could be pulled out of me.”
6. No table is designed with your seat pulled out. “You have to be ready and willing to do the work, put the work in, and provide a level of work ethic that you may not have seen from yourself.”
7. Lean on the people around you. “Because when you’re doubting yourself, you've got other people still rooting for you to keep pushing and keep grinding it out.”
8. Don’t be afraid of change. “It can be extremely scary. But if you don’t tap into that, you’re going to become stagnant. If we do things the way that we've always done them, the only thing that we have coming to us is the same thing that's already here.”
9. Embrace diversity. “It’s uncomfortable. It's outside of what you know. But easy doesn’t get you very far, right?”
10. It’s never too early to mentor others. “It’s incredible to see [my mentors] light the path for me so that I can go and light the path for someone else.”

And one final piece of advice from Vanessa: “If Evan asks you to be on the Boss Talks podcast, you have to go be on Boss Talks.”

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

It’s such a joy to interview Bosses on our Community Boss podcast, and today’s guest is no exception! Meet Steven Toro: former actor, model, and comedian; previous multifamily and student property manager; and a current podcaster and YouTuber in the PropTech real estate investment realm. Aside from an entertaining conversation, he elaborated on what he’s coined as employee entrepreneurship.

Employee entrepreneurship is the idea that employees operate as independent contractors, even though they are employed by a company (and even though employees are not categorized as independent contractors for tax reasons).

In previous generations, employees often stayed with a good company for as long as possible, hopefully until retirement. The idea was that if you’re a good worker, the business will be good to you and pay you more.

However, employee entrepreneurship considers you, the employee, as an asset. You are the commodity that you’re selling back to the company. Obviously, employees bring value to a business. Yet you can work for a company that views you as an asset, and you have the opportunity to work for a company that you truly enjoy. And with the intertwining of technology, the work-life balance has tipped over the years, making this perspective even more important.

Steven said, “We’ve all heard it: nobody wants to work anymore. These people have always existed who don’t want to work. But, however, the difference is…not that we’re not working, just that we’re operating differently in the workplace. And that’s where employee entrepreneurship comes in… It encapsulates the new work style that we’ve adopted.”

Bosses, how are you an employee entrepreneur? Have you coined a phrase in the multifamily industry that has impacted how you live, lead, and Manage Like A Boss? We’d love to hear more — share it with us on a future episode of the Boss Talks Podcast!

Just for fun: Steven Toro’s lessons from improv comedy:

• You always have something to say.
• It makes you think on your feet.
• You have to be aware of multiple people at the same time.
• It exposes the multiple aspects of conversation and interactions.
• You quickly come up with creative solutions.
• It helps you develop a lot of confidence!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.

In addition to owning 171 pairs of shoes and planning to visit all 7 continents, Alicia Holmes has accrued more than 10 years of experience in the multifamily industry. In particular, she has refined her skills as a master marketer. You won’t want to miss Alicia’s realistic marketing tips for the long game!

Marketing Pillar #1: People. “We’re all in the people business, right? It's where someone's going to live. It's where someone might take their first steps, where they might fall in or out of love. Their home is such an intimate part that I think centering on people reminds you that this is really a people business.”

Marketing Pillar #2: Joy. “Who doesn't want joy? Marketing should be fun. It's okay if it's not perfect. If you had eight people like your post, don't feel bad. Because if eight people came up to you today and told you that they liked you, you would actually feel really good about it.”

3 Ways To Enhance Your Multifamily Marketing

Connection. “People don't always understand the words that you use, so you need to say it to them in their words. Because we are here to solve a problem. They need somewhere to live. Everyone has to live somewhere. Shelter is one of our basic needs. So really just being open with that humanity piece and meeting people where they are and asking simple questions.”

Consistency. “Your tens and tens of views turn into thousands and thousands. Consistency is the best hack!”

Content. “Do they respond to pictures? Do they respond to videos? Do they like long-form words? Really playing with fire with that one. The average attention span is only down to six seconds so you need to have something really attention-grabbing. So figuring out what type of content they actually want, what resonates best with them, and not being afraid to fail.”

Whether you’re a shoe fanatic with the travel bug or a Boss in the multifamily industry, we know that Alicia’s marketing hacks are spot on! Thanks, Alicia, for Managing Like A Boss and sharing your top expertise with our Boss Talks listeners!

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.