Don't Write That Book

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

How to be Profitable as an Author

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 26 Mar 2026 09:00:00 +0000

In this episode, Mike and AJ debunk the weird myth that persists that authors can’t make a profit from writing a must-read. What’s the ROI on writing a prescriptive nonfiction book? Sure, there’s parlaying your book sales into speaking gigs, but this week our duo lays out ways that authors can increase their sales and generate real income. The ideas might surprise you! (And you’ll learn our duo’s desert island books, too.)

Books/Resources Mentioned:

Vickie Lanthier, High Agency Human

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Planning Your Launch 3 – 6 Months Out

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 19 Mar 2026 09:00:00 +0000

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity.

Books/Resources Mentioned:

Vickie Lanthier, High Agency Human

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Planning Your Launch 12 – 18 Months Out

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 12 Mar 2026 09:00:00 +0000

In this episode, AJ and Mike discuss all the ways authors can maximize a longer runway for their book launch. They discuss big asks, relationship building, why pre-orders matter and everything in between. A year to half a year may seem like too much time, but our duo explains how that time will fly by – and how to manage that time so authors have the best launch they can.

Books/Resources Mentioned:

The Dysregulated Kid, Dr. Roseann Capanna-Hodge

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Finishing Your Book when Life Gets in the Way

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 5 Mar 2026 10:00:00 +0000

In this episode, Mike and AJ share times in their authorship careers when life came hard and interrupted their flow. What steps do they take to keep “in the book” and keep it as a priority? Each shares moments that tested them and what concrete actions they took to persevere. AJ includes her “writing prescription” for when you want to walk away.

Books/Resources Mentioned:

My Favorite Murder, Episode 501 (Explicit content warning!)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

New Publishing Path Decision Points

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 26 Feb 2026 10:00:00 +0000

In this episode, Mike and AJ hold nothing back and give their listeners every question they should ask themselves when deciding their publishing path. And the sooner an author asks themselves some of the biggies, the less wasted time, heartbreak, and struggle down the road. It’s not as simple as you may think, and you may be surprised by the alternatives our duo shares!

Books/Resources Mentioned:

Joyspan, Dr. Kerry Burnight

AJ’s Writing Sprint Marathon sign up (Free!)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Deliver on the Promise

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 19 Feb 2026 10:00:00 +0000

In this episode, Mike and AJ talk about the one thing your must-read book better do: deliver on its promise. It isn’t about making pie-in-the-sky promises but understanding your reader and what their chief concerns truly are. It’s about checking in along the way to offer tiny wins. And for the rest, you’ll have to tune in and give this week a listen!

Books/Resources Mentioned:

I Will Teach You to be Rich, Ramit Sethi

Too Much, Terri Cole

The Book of Alchemy, by Suleika Jaouad

Reset, Dan Heath

Take Breaks, Work Better, John Briggs

Time Freedom, Brian Herriot

AJ’s Writing Sprint Marathon sign up (Free!)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Publishing Pitfalls

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 12 Feb 2026 10:00:00 +0000

In this episode, AJ and Mike discuss potential pitfalls in the publishing process. They’ll share experiences they wish they could do over or avoid completely, like having too large a first print run and inviting strangers into your home to talk about their big book idea when they’re secretly nude yogis. (It turned out okay, but yikes!) This is definitely an episode you won’t want to miss!

Books/Resources Mentioned:

Stig Severinsen, deep sea swimmer

Defy, by Dr. Sunita Sah

High Agency Human, by Vickie Lanthier

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

How to Leverage Readings for Book Sales

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 5 Feb 2026 10:00:00 +0000

In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!).

Books/Resources Mentioned:

Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Behind the Scenes, The Money Habit

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 29 Jan 2026 10:00:00 +0000

Happy Money Habit Release Week! In this episode, AJ and Mike celebrate the release of their new book. Mike updates listeners on launch week activities, what the marketing team has been up to behind the scenes, and how listeners can apply some of the steps to their own launches. There’s even some deep book geekery in how you can print run for your physical copy. Ultimately, it’s a celebration of the hard work our duo put in and a recommitment to providing real relief for their readers.

Books/Resources Mentioned:

Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

The First Draft: Structure v. Freedom

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 22 Jan 2026 10:00:00 +0000

In this episode, Mike and AJ discuss the importance of structure when writing a prescription nonfiction book or even a creative nonfiction book, like a memoir. They’re prepared for all the pushback new authors have with respect to a structured outline and solid fundamentals, and will even explain how creating your book's scaffolding allows for creative freedom.

Books/Resources Mentioned:

E-Myth, by Michael E Gerber

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Working on Multiple Books at the Same Time

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 15 Jan 2026 10:00:00 +0000

In this episode, AJ and Mike discuss the organization that goes into working on multiple books at the same time. AJ likens it to a multilane highway – sometimes you’re zooming in the fast lane, other times you downshift to focus on other aspects. For Mike, he prefers to be all in, heh, on the writing, then put everything into the next phase of a book’s life. And of course, their admiration for Steven Pressfield’s process of managing multiple projects is the defining “how do you do it?” for the episode. You’ll have to listen to find out!

Books/Resources Mentioned:

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

All About Sponsorship

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 8 Jan 2026 10:00:00 +0000

In this episode, AJ and Mike break down sponsorships for authors. Grab a pen and notebook, because this week is chock-full of how tos and details for any author, from nonfiction to memoir to fiction, to learn how to utilize the power of a sponsor to fund the book, the publication, the launch, and even ongoing programs, podcasts, and more. They hold nothing back!

Books/Resources Mentioned:

Exactly What to Say, by Phil Jones

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Writing Supportive Content for Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 1 Jan 2026 10:00:00 +0000

In this episode, Mike and AJ address another listener’s question about how to write and share supportive content for one’s must-read book. From planting your flag as the authority in your area of expertise to building your newsletter and circle of authorial friends to even launching a podcast, our team covers the what, how, and why every author should be creating content that supports their transformational books.

Books/Resources Mentioned:

Joyspan, by Dr. Kerry Burnight

Scaling Up, by Verne Harnish

The Alter Ego Effect, by Todd Herman

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Author Bios

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 25 Dec 2025 10:00:00 +0000

In this episode, authors will learn everything they need to include in their bios. AJ and Mike share the different types of bios, from short social media bios to longer bios meant for the interior of your book and everything in between. You’ll also learn what not to include to avoid looking like a newbie.

Books/Resources Mentioned:

Children’s Illustrator (My Money Bunnies and others), Eevi Jones

The Biology of Trauma, by Aimie Apigian

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

You’re Done, Part Two

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 18 Dec 2025 10:00:00 +0000

In this second of a two-part episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and explain when enough is enough.

Books/Resources Mentioned:

Photographer John DeMato

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

You’re Done, Part One

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 11 Dec 2025 10:00:00 +0000

In this first of two parts episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done.” How much outlining is enough? When does one know when their fundamentals are right? What about self-editing? Our duo tackles these tough questions with clear examples so authors know when it’s okay to move on to the next big thing in writing their must-reads.

Books/Resources Mentioned:

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Emotional Journey

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 4 Dec 2025 10:00:00 +0000

In this episode, AJ and Mike answer a reader email in which they’re asked to describe the emotional journey they each face when writing a book. It’s a deeply personal episode where they both expose the highs and lows, the exalted moments, and the suffering that comes from pouring one’s heart out to write a must-read.

Books/Resources Mentioned:

Sustainability Simplified, by Josh Spodek

The Gap and the Gain, by Dan Sullivan

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

What I Learned from TV

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 27 Nov 2025 10:00:00 +0000

In this episode, Mike shares his experience of shooting his new TV show, The Four-Minute Money Maker on Vizio. They chat about how authorship can inform performance on stage or in front of a camera, and how being on camera can inform how you write and tell stories.

Books/Resources Mentioned:

Profit First for Minority Business Enterprises, by Susanne Mariga

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Accessibility v. Amazon Exclusivity

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 20 Nov 2025 10:00:00 +0000

In this episode, Mike and AJ discuss the pros and cons of giving Amazon exclusivity to your book, be it by print, eBook, or audiobook. How can this affect your reach? How can this affect your ability to get into a local store or library? Should you look for alternatives to the 800-pound publishing gorilla, and what would that look like? All this and more in today’s episode!

Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

Books/Resources Mentioned:

Alignment, by Dr. Katie Keller Wood

Joyspan, by Dr. Kerry Burnight

Time Freedom Podcast, with Brian Herriot

Main Street Millionaire, by Codie Sanchez

Kickstarter author Russel Nohelty

G.O.A.T. Wisdom, by Dr. Brent Ridge and Josh Kilmer-Purcell

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

What We Wish We Knew

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 13 Nov 2025 10:00:00 +0000

In this episode, our duo take an audio walk down memory lane to share all the little and big picture items of authorship that they wish they’d known before starting the journey. They’ll talk about negotiating contracts, getting permission to share titles, fighting for tone, and more with editors, and even more in between. The hope is that it will make the listener’s journey easier!

Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

Books/Resources Mentioned:

On Writing Well, by William Zinsser

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Leveraging Author Partnerships

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 6 Nov 2025 10:00:00 +0000

In this episode, AJ and Mike discuss one of the most important aspects of authorship: forming partnerships with other authors! Book bundles, speaking engagements, webinars, and more, our duo shares real-life examples of authors working together to have a greater impact.

Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook

Books/Resources Mentioned:

Smart Money for Authors with Garrett Gunderson and AJ Harper

Unhinged Habits, by Jonathan Goodman (Pre-order)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Navigating Disagreements with your Editor

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 30 Oct 2025 09:00:00 +0000

In this episode, Mike and AJ discuss the to-dos and not-to-dos with working with your developmental and copy editors. They also share some cautionary tales and ways for authors to communicate more effectively with their editors and publishers during the production process of their must-reads.

Books/Resources Mentioned:

Scar Tissue ,by Melissa Dlugolecki

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

How to Structure a Co-Authoring Partnership

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 23 Oct 2025 09:00:00 +0000

In this 100th episode, AJ and Mike first take a walk down memory lane with a gag they came up with to get big-name endorsements for Mike’s book and laugh so hard they can’t catch their breath. They also address a listener’s question about how two authors can write a book together. Our duo holds nothing back and gives it to listeners straight. If you’re going to have a partnership like theirs, you have to have clear lines of communication. They even share what to avoid and how to structure royalties.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Behind the Curtain: Being a Woman in Publishing

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 16 Oct 2025 18:11:31 +0000

In this episode, Mike and AJ discuss the number of women in publishing today, and the answer might surprise you! They’ll also share their experiences in publishing with respect to their gender, with AJ offering a mindset shift she’d like to see in more women who publish. Mike also gives an update on some cool marketing coming for their next book, The Money Habit.

Books/Resources Mentioned:

Big Freakin’ Change, by Cara Poppitt

Get Good with Money, by Tiffany Aliche

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Back Cover Do's and Dont's

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 9 Oct 2025 09:00:00 +0000

In this episode, AJ and Mike address some important dos and don’ts for back cover copy. If you didn’t know, back covers were so important; now you do! They’ll walk through some cautionary tales, offer ways to increase your visibility and connection with your reader, and even explain what authors should consider when publishing a paperback versus a hardback with a dust jacket. See? There’s a lot to talk about!

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Showing up for Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 2 Oct 2025 09:00:00 +0000

In this episode, Mike and AJ answer a listener’s email about their fears of doing all the things with respect to marketing their book. Our duo offers sage advice on how to get in front of those fears, and one of the biggest ways to keep moving forward is to send in the troops! They’ll offer organic ways to connect with other authors, how to shift your mindset to go from fear to fearless, and when to bring folks in to help with the big asks.

Books/Resources Mentioned:

Oregon Trail

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Publishing is a Team Sport

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 25 Sep 2025 09:00:00 +0000

In this episode, AJ and Mike answer a listener’s question about author collaboration. Not only can authors work together, but the whole process is a team sport! From interviews and co-authors to working with publicists, agents, and more, our duo breaks down the process of working on a book as a team.

Books/Resources Mentioned:

The Desire Map, by Danielle LaPorte

I Will Teach You to be Rich, by Ramit

Young Money, by Kevin Roose

Your Best Financial Life, by Anne Lester

Great Work

by Amanda Crowell

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Adayla, the Official Pig Wrangler

Mike’s Socials:

Life of a Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 18 Sep 2025 09:00:00 +0000

In this episode, Mike and AJ have a frank conversation about an aspect of publishing many authors forget: the life of a good book is long! They’ll detail ways they’ve seen authors go wrong and, more importantly, offer ways for authors to go right. If you want to write a book that’s a must-read, this is a must-listen!

Books/Resources Mentioned:

Three Doors

Moby Dick, by Herman Melville

The Alchemist, by Paul Co-ELLE-o

The Café at the Edge of the World, by John Streleky

AJ’s YouTube channel

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Underdeveloped Core Message

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 11 Sep 2025 09:00:00 +0000

In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message.

Books/Resources Mentioned:

Big Freakin’ Change, by Cara Poppitt

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Cognitive Debt: The Dangers of Using AI to Write

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 4 Sep 2025 09:00:00 +0000

In this episode, AJ and Mike discuss the newest findings of cognitive decline with heavy reliance on LLMs, language learning models, like ChatGPT and others. They’ll dive into ways authors can “ethically” use AI and what they miss when they lean too heavily on AI in developing their must-read books and beyond.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Speaker Strategies for Authors

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 28 Aug 2025 09:00:00 +0000

In this episode, Mike and AJ break down the strategy for parlaying writing books into a successful speaking career. Mike gets granular with pay structure, expectations from audiences, and where he believes speakers go wrong in their career. They also have a mini debate on whether organizers should bulk buy your book or if speakers should compel the audience to make a purchase live, and why.

Books/Resources Mentioned:

Comfort Crisis, by Michael Easter

Reset, by Dan Heath

Avid Reader, by Robert Gottlieb

The Book of Alchemy, by Suleika Jaouad

Friction, by Roger Dooley

Li Hayes, speaker agent at GoLeeWard

Too Much

, by Terri Cole

New Book Update: Surprising Marketing Challenges

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 21 Aug 2025 09:00:00 +0000

In this episode, Mike and AJ catch listeners up on the state of production for their forthcoming book, The Money Habit, including working with Page Two’s graphics design team, efficient ways to power through proofreading, and Mike’s current state of getting an “in” with the MacMillan Publishing’s sales team for marketing purposes. We’re keeping hope alive!

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Help! Someone Already Wrote My Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 14 Aug 2025 09:00:00 +0000

In this episode, AJ and Mike give listeners sage advice should they encounter a book on the topic the listener is currently writing. Spoiler alert: keep writing! Our duo will explain why it’s not as dire as the author may believe, and how they can leverage the other book into proof to nab a publishing deal. It’s another episode of keep calm and keep writing!

Books/Resources Mentioned:

Auction Ninja

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

What Would We Write if We Had All the Time and Buckets of Talent

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 7 Aug 2025 09:00:00 +0000

In this episode, Mike and AJ do some much-needed navel gazing about the books they’d love to write if time and current commitments weren’t a factor. Their answers might surprise you! Plus, they’ll offer ways for authors to capture those ideas so they can have new ideas at the ready for that moment when life opens up for a new book.

Books/Resources Mentioned:

In Search of You, by Kasey Compton

Tales of the City, by Armistead Maupin

Get Signed, by Lucinda Halpern

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Book Sales: Alternatives to Amazon

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 31 Jul 2025 09:00:00 +0000

In this episode, what if we not only ignored the 800-pound gorilla in the room, but paid attention to a smaller gorilla? Mike and AJ remind listeners of all the many ways to get around, relying on Amazon for book sales, and even include direct links in the show and in the show notes. Thanks for the listener email from author Josh Spodek that inspired this episode! (And be sure to check out his book, Sustainability Simplified.)

Books/Resources Mentioned:

Sustainability Simplified, by Josh Spodek

Bookshop.org

Draft2Digital (eBook sales)

Findaway Voices (audio books)

Dave Chesson at Kindleprenuer, direct sales article

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Publishing Scams and How to Avoid Them

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 24 Jul 2025 09:00:00 +0000

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!

Books/Resources Mentioned:

Writer Beware

Defy, by Dr. Sunita Sah

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

How Long Does It Take to Publish Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 17 Jul 2025 09:00:00 +0000

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!

Books/Resources Mentioned:

The program AJ cautions against

Weller Smith Design

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Using Graphics and Illustrations in Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 10 Jul 2025 09:00:00 +0000

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!

Books/Resources Mentioned:

Time Anxiety, by Chris Guillebeau

John Bates, speaking coach (for private training)

HEROIC Public Speaking (for elite training)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

When to Take a Break from Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 3 Jul 2025 09:00:00 +0000

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!

Books/Resources Mentioned:

Between Two Kingdoms, by Suleika Joad

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Mike’s Best Book Marketing Ideas

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 26 Jun 2025 09:00:00 +0000

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!

Books/Resources Mentioned:

Illusions, Richard Bach

SPONSORSHIP:

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Books by Chris Guillebeau

Mike’s Socials:

How to Craft a Reader Statement

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 19 Jun 2025 09:00:00 +0000

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!

Books/Resources Mentioned:

Burned: How Business Owners Can Overcome Burnout and Fuel Success, by Julie Bee

Sustainability Simplified, by Josh Spodek

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Unleashing Your Great Work Podcast with Dr. Amanda Crowell

Mike’s Socials:

Starting a Podcast to Support Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 12 Jun 2025 09:00:00 +0000

In this episode, AJ and Mike share everything they know about podcasting as authors. Listeners will learn the nitty-gritty details of time management, which equipment they recommend, and maybe most importantly, what podcasting can do for authors’ platforms. They also share several podcasts that were leveraged into book deals!

Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!

Books/Resources Mentioned:

Burned: How Business Owners Can Overcome Burnout and Fuel Success, by Julie Bee

Libsyn – Podcasting Platform

Reaper – Processing Software

Audacity – Processing Software (free)

Great Work – Second Edition by Dr. Amanda Crowell

Welcome to Night Vale, a podcast

Earthcore, by Scott Siglier

The Moth, a podcast and live show

Bagman, podcast

Ultra, podcast

The Power of the Only, by Angela Chee

Ink in Your Veins, with Rachel Herron

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Make Your Book Accessible

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 5 Jun 2025 09:00:00 +0000

In this episode, Mike and AJ share their realization about accessibility for a new audience with their forthcoming book, The Money Habit. They discuss multiple ways authors can ensure they aren’t leaving any potential readers behind by simply considering their differences.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Book Development

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 29 May 2025 09:00:00 +0000

In this episode, AJ and Mike break down all the elements that go into developing a must-read book, from the kernel of an idea to the long-term marketing plans. They even share what they’ve done in the past with their books and give hints at how their new book, The Money Habit, was developed and its next steps. They’ll also share areas that they see authors fail to consider.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Top Three Author Membership

Mike’s Socials:

Understanding Bestseller Lists

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 22 May 2025 09:00:00 +0000

In this episode, Mike and AJ demystify bestseller lists for The New York Times, USA Today, and others (RIP, WSJ List) and detail what it takes to get on them. There are still some secrets to selection that remain shrouded in mystery, but AJ has a good idea of what they are, and holds nothing back. They also give listeners straight talk about Amazon best-seller status and why you should never – ever – put that in your bio, not if you want to look like a pro.

Books/Resources Mentioned:

Defy, by Dr. Sunita Sah

Unicorn Team, by Jen Kem

Profit First for Therapists, by Julie Herres

The End of Education as We Know It, by Ida Rose Florez

Vacuuming in the Nude, by Peggy Rowe

Inner Excellence, by Jim Murphy

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Top Three Author Membership

Mike’s Socials:

The Power of Inclusivity

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 15 May 2025 09:00:00 +0000

In this episode, AJ and Mike address the 800-pound gorilla in publishing: inclusivity. In this crucial episode, they’ll talk about what inclusivity means—and what it doesn’t. They’ll share their own mistakes of the past and how to move forward in a way that improves the conversation as a whole. They firmly believe in an “all are welcome” approach to their books and audiences, and invite the listener to join them on their crusade to make publishing a better, more open space.

Books/Resources Mentioned:

Profit First for Minority Business Enterprises, by Suzanne Mariga

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

“It’s Gonna Be Okay,” with Dr. Roseann

Mike’s Socials:

Post-Launch Reader Engagement

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 8 May 2025 09:00:00 +0000

In this episode, Mike and AJ dive deep into one area of authorship most newbies never consider: post-reader engagement! Not only do they share their own strategies for keeping their books “alive” after launch, but they also talk about how long authors should plan to keep engagement. Hint: it’s more than a few weeks!

Books/Resources Mentioned:

Defy, by Dr. Sunita Sah

Dream Bold, Start Smart, by Tatiana Tsoir

Top Three Author Membership

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

The Great Trade Review Debate

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 1 May 2025 09:00:00 +0000

In this episode, Mike and AJ enter the debate round once again in a friendly debate about trade reviews. Listeners will learn what they are, if they matter, and what the heck an author does with them if they have one. They also throw in some bonus information about publishers’ sales teams, share a listener email, and give you a secret tip about trade reviews that’s exclusive to folks who self-publish.

Books/Resources Mentioned:

Big Freakin’ Change, by Cara Poppitt

In Search of You, by Kasey Compton

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

The Power of Purpose

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 24 Apr 2025 09:00:00 +0000

In this episode, AJ and Mike share what they each believe their purpose is, and even share an exercise that Mike uses at speaking engagements to help folks find theirs. It’s a fun fly-on-the-wall conversation where they share stories from their past that helped forge their sense of self. They’ll even talk about how listeners can rekindle their own fires of passion to keep moving forward.

Books/Resources Mentioned:

Monday Night Readings

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Are You a Career Author?

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 17 Apr 2025 09:00:00 +0000

In this episode, Mike and AJ discuss the mind shift that must happen to go from someone who wrote a book to accepting the calling as an author. They each share the moment they realized they were authors and how their lives changed as a result.

Books/Resources Mentioned:

Prince’s tribute to the Beatles “While My Guitar Gently Weeps”

The Current, the greatest radio station in the freaking world

PickFu

Eruption v. Beat It

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

The Importance of Due Diligence

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 10 Apr 2025 09:00:00 +0000

In this episode, AJ and Mike talk about a kerfuffle brewing in the publishing world, which leads to the main topic: authors are responsible for doing their due diligence. Do you need to give credit for a concept? What if it’s in the zeitgeist and you are the person who simplified the concept? What if you took someone’s simplified concept and made it something else? (They go into the Mel Robbins/Let Them/Cassie Phillips discussion.) Authors should take note of this episode in particular to learn how to avoid making potentially costly mistakes to their careers.

Books/Resources Mentioned:

“Let Them” by Cassie Phillips, a Timeline and explanation

William McRaven “Make Your Bed”

Wiggity-wiggity-whack, aka “Jump Jump” by Kris Kross

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Kinesis Advantage Typewriter

Mike’s Socials:

Author Gear

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 3 Apr 2025 09:00:00 +0000

In this episode, Mike and AJ bring you into the workroom. They talk about their must-have gear that makes it possible for them to write their must-reads. From chairs, standing desks, to all the tech Mike uses when writing on the go, you’ll hear about everything these two feel is essential to authors.

Books/Resources Mentioned:

Shure Microphones

iClever Foldable keyboard

Typerwriter-sounds Keyboard

Flight Flap

Travel Tablet Stand

Logitech Vertical Mouse

Conquering Carpal Tunnel, by Sharon Butler

The 3.3 Rule, by John Briggs

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Author Sites vs Book Sites

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 27 Mar 2025 09:00:00 +0000

In this episode, AJ and Mike share everything they’ve learned author websites and book sites. They offer tips on ways to improve SEO (findability), how to maximize your investment, and what they each think makes a website a standout. Every element necessary is discussed!

Books/Resources Mentioned:

Who Is domain look-up

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Building the Marketing Plan

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 20 Mar 2025 09:00:00 +0000

In this episode, AJ and Mike discuss where they often see authors go wrong with their marketing plan (hint: it’s when they get started versus when they should get started), go into detail about why a longer runway is almost always better, and hint at some of the new ideas Mike is cooking up for their next book. This is a topic on which everyone, from newbies to seasoned pros, can use a little refresher.

Books/Resources Mentioned:

Painted Baby, by Matt Shoup

I Will Teach You to be Rich, Ramit Sethi

Bird by Bird, Anne Lamott

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

The List Everybody Needs

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 13 Mar 2025 09:00:00 +0000

In this episode, Mike and AJ spill the beans on The Secret: all authors of Prescriptive Nonfiction need to write a book that connects with their readers and ultimately delivers on its promise: The List. What it is, how to get it, how to use it, don’t worry, listeners. They’ll tell you everything.

Books/Resources Mentioned:

The 3.3 Rule, by John Briggs

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Author Etiquette

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 6 Mar 2025 10:00:00 +0000

In this episode, AJ and Mike share cautionary tales of authors behaving badly and what the listeners can do to ensure their metaphorical pinkies are out. From how to approach an author for endorsements to asking for promotional help all the way to leaving reviews for other authors, you’ll be confident in your ability to practice proper literary citizenship.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Substantive Editing

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 27 Feb 2025 10:00:00 +0000

In this episode, Mike and AJ break down everything listeners and authors need to know about substantive edits and the editors who do this crucial work. They’ll talk about timelines for books past and where they are with their current book and will even share some author horror stories as a forewarning for newcomers to authorship.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Writing About Painful Experiences

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 20 Feb 2025 10:00:00 +0000

In this episode, AJ and Mike discuss writing difficult and emotional stories from our own lives. How much is enough? What should we include? Is anyone even going to read it? AJ shares her term, a Healing Draft, as a guide to put painful experiences in your rearview mirror, and Mike reflects on writing about his father as he died, which became the close of their book, All In. Writers will learn how to navigate these potentially treacherous waters with confidence.

Books/Resources Mentioned:

I’m Glad My Mom Died, Jeanette McCurdy

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Using Advanced Readers

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 13 Feb 2025 10:00:00 +0000

In this episode, Mike and AJ explain what advanced reader feedback is, how to get it, and more importantly, what to do with it. AJ shares case studies from several of her students and how they used their reader feedback to build marketing assets, hopefully to serve as inspiration to you! Mike wraps up the episode with an incredibly exciting bit of news, one that rhymes with “schmelevision.” You’ll have to listen to the end to learn what that is!

Books/Resources Mentioned:

I See You, by Amy Kemp

Be Good with Money, by Michelle Arpin Begina

Test Drive Your Content

AJ’s All-Access Path Membership Program

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Using Research in Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 6 Feb 2025 10:00:00 +0000

In this episode, Mike and AJ once again pull back the curtain to show how the sausage gets made. They break down what research authors may—or may not—need, how to weave it into the text, and when there is enough. You’ll also find out how saunas factor into Mike’s creative process… but you might want to skip it. (Don’t make it weird. Are you? Did you make it weird? It’s perfectly natural!) It’s another fun insider episode with these two; you won’t want to miss it.

Books/Resources Mentioned:

Defy, by Dr. Sunita Sah

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Overcoming the Second Book Slump

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 30 Jan 2025 10:00:00 +0000

In this episode, AJ and Mike discuss the dreaded second book slump, also known as the sophomore slump. They get real about the fears that many published authors feel, what that fear is rooted in, and most importantly, what to do about it. (Because of course, they have a solution, and it’s nothing you’d expect!)

Books/Resources Mentioned:

The Artist’s Way, by Julia Cameron

“Civil Disobedience,” by Henry David Thoreau

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

The Biggest Barrier to an Author’s Success

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 23 Jan 2025 10:00:00 +0000

In this episode, Mike kicks over the soapbox for one of AJ’s rants. She’ll share what she knows is the biggest barrier for authors of prescriptive nonfiction’s success, and not only that, she’ll explain how they can avoid making the same mistake. It’s shockingly simple, and yet it’s the most common mistake she sees in authors throughout her career as an editor and teacher.

Even better, she’ll give you clear instructions on how to avoid making this same mistake.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Pivot and Discoveries

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 16 Jan 2025 10:00:00 +0000

In this episode, AJ and Mike give in to their natures and have a wild chat about research for their forthcoming book, allowing space for new discoveries. They not only reveal the title for the book, but also share some current interviews that lead to an on-air pivot in how they can create bonus content for readers. It’s a secret, so pinky promise that you won’t share. It’s a live lesson in how authors can handle discoveries and pivot correctly while writing.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Tim Ferris on Reasons Not To Become Famous

Mike’s Socials:

Important Safety Strategies for Authors

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 9 Jan 2025 10:00:00 +0000

In this episode, Mike and AJ share some harrowing experiences of some author pals, notably that of Miles Taylor, whistleblower and author of Blowback. Rather than wallow in fear, they share some reasonable and actionable steps authors can take to ensure they have the interactions they want with fans, and how to avoid the negative experiences. They also have some exciting updates, so stick around until the end.

Books/Resources Mentioned:

Blowback, by Miles Taylor

“Stan” by Eminem

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Turn Your Book Into a Keynote

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 2 Jan 2025 10:00:00 +0000

In this episode, Mike and AJ share their vast knowledge about developing, writing, and performing keynotes based on teaching points from books they’ve written. Mike deep dives into the multiple performances he’s given over the years, how he gauges what worked with an audience and what didn’t, and how he hones his performance. AJ shares her experience as the Speech Writing Mastery Coach for HEROIC, a premier speakers' training facility. If becoming a speaker is in your plans as an author, you won’t want to miss this!

Books/Resources Mentioned:

The Referrable Speaker, by Michael Port

HEROIC Public Speaking

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

All About Derivatives

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 19 Dec 2024 10:00:00 +0000

In this episode, AJ and Mike break down derivatives: what they are, who gets to write them, and how authors can avoid pitfalls with respect to the original content. With over 20 derivatives from their books, they are more than qualified to break it down! They also give an update (and a sneaky spoiler) about the book they’re currently writing together.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Marketing Assets You Need

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 12 Dec 2024 10:00:00 +0000

In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.

Books/Resources Mentioned:

Friction, by Roger Dooley

LINGO, by Jeffrey Shaw

John DeMato, Photographer (tell him AJ sent you)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Planning the Year Ahead

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 5 Dec 2024 10:00:00 +0000

In this episode, Mike and AJ get real about what they want to accomplish in 2025 as authors. They’ll each share their goals, counter with must-do tasks, and give insights into how they plan on accomplishing them. Listen to their approach to authorship next year to help you plan your year and set your authorship goals.

Books/Resources Mentioned:

Get Good with Money, by Tiffany Aliche

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Page One Desire

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 21 Nov 2024 10:00:00 +0000

In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule.

Books/Resources Mentioned:

The Year I Lived Constitutionally, by AJ Jacobs

The Obesity Code, by Dr. Fung

Duct Tape Marketing, by John Jantz

The Six Types of Working Genius, by Pat Lencioni

Unicorn Team, by Jen Kem

Boundary Boss and Too Much, by Terri Cole

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

AJ’s Writing Sprint Community

Mike’s Socials:

How to Manage Your Inner Critic

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 14 Nov 2024 10:00:00 +0000

In this episode, AJ and Mike talk about a potential downfall all authors face: inner critic trolls. They’ll not only share their own, but will go into detail about what steps they each take to keep those trolls at bay. It’s another “fly on the wall” episode demystifying the writing process with these two pros!

Books/Resources Mentioned:

Buyer First, by Carole Mahoney

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

TCL Publishing Book Sales Calculator

Mike’s Socials:

Amazon Ads VS Tik Tok

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 7 Nov 2024 10:00:00 +0000

In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors: Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing, but you’ll have to listen to learn what that is!) Demystify discoverability, findability, and algorithms in this juicy, fact-filled episode.

Books/Resources Mentioned:

Bookshop.org TikTok

Systemology, by David Jenyns

Shadow Work Journal, by Keila Shaheen

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

TCL Publishing Book Sales Calculator

Mike’s Socials:

Mapping the Reader Journey

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 31 Oct 2024 09:00:00 +0000

In this episode, AJ shares her methodology of outlining, writing, and editing a book based on the reader’s experience and knowledge base, a process she defines as mapping the reader’s journey. She and Mike share how they’ve approached this process in their books and how Mike applies it to speaking engagements.

Books/Resources Mentioned:

Bookshop.org TikTok

Systemology, by David Jenyns

Shadow Work Journal, by Keila Shaheen

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

You Need an Author Community

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 24 Oct 2024 09:00:00 +0000

In this episode, AJ and Mike discuss the importance of having a community of authors to keep you motivated, connected, and moving forward. They share what their communities look like and how listeners can create their own.

Books/Resources Mentioned:

The Energy Bus and How to be a Coffee Bean, by Jon Gordon

E-Myth, by Michael Gerber

The One Thing, by Jay Papasan and Gary Keller

Blowback, by Miles Taylor

The Coaching Habit, by Michael Bungay Stanier

The End of Education as We Know It, by Ida Rose Florez

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

How to Document Ideas for Books You Will Write in the Future

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 17 Oct 2024 09:00:00 +0000

In this episode, listeners will get the inside scoop on how Mike and AJ keep all of their ideas organized. Both will share their process for collecting ideas and organizing them while working on other projects.

Books/Resources Mentioned:

The Artist’s Way, by Julia Cameron

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Writing Season Begins

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 10 Oct 2024 09:00:00 +0000

In this episode, Mike and AJ catch us up on where they are in the writing process, interviews they’re excited about, and hint at the book’s topic. It’s another fly-on-the-wall episode with a never-before-shared look into the process.

Books/Resources Mentioned:

Profit First for eCommerce & Motherhood, Apple Pie and All That Happy Horsesh*t, Cyndi Thomason

Never Lose an Employee Again & Never Lose a Customer Again, by Joey Coleman

Questions for Couples, by Maggie Reyes

Get Good with Money, by Tiffany Aliche

*Stephen King did not self-publish Carrie. It was sold to Doubleday in 1973.

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Should You Do a Live Launch Event?

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 3 Oct 2024 09:00:00 +0000

In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out!

Books/Resources Mentioned:

In Search of You, by Kasey Compton

I See You, by Amy Kemp

Everything is Figureoutable , by Marie Forleo

How to Work with (Almost) Anyone , by Michael Bungay Stanier

Never Lose an Employee Again , by Joey Coleman

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Doubts & Criticisms

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 26 Sep 2024 09:00:00 +0000

In this episode, Mike and AJ address the 800-pound gorilla in the writing room: how to keep the reader on the page until the very end. AJ explains that by just acknowledging where a reader might push back or become riddled with self-doubt, an author can keep the reader turning pages to the very end. (And then telling everyone about the amazing book they just read!)

Books/Resources Mentioned:

50 Shades of Grey

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

French Pronunciation Guide

Mike’s Socials:

Creating Content Based On Your Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 19 Sep 2024 09:00:00 +0000

In this episode, inspired by a listener’s questions, AJ and Mike dive into ways authors can use their books to create engaging content. From social media posts to video, the duo shares what is easy to repurpose and how to keep it reader-focused. From newsletters to videos to programs and even to new books, they’ll cover it!

Books/Resources Mentioned:

How to Stop Worrying and Start Living, by Dale Carnegie

The Art of Nonconformity, by Chris Guillebeau

A Brief Guide to World Domination, by Chris Guillebeau

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Don't Write That Conclusion

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 12 Sep 2024 09:00:00 +0000

In this episode, Mike and AJ do a deep dive on how authors should conclude their manuscripts, what elements must be present, and what authors should avoid including. You’ll learn about AJ’s Call to Greatness, the way she recommends closing nonfiction books, with a touching tribute to the man behind the Call to Greatness in Mike and AJ’s latest book, All In.

Books/Resources Mentioned:

Jeffrey Shaw, Lingo & The Self-Employed Life

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Don't Write That Introduction

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 5 Sep 2024 09:00:00 +0000

In this episode, AJ and Mike spill the tea on Introductions, when you need one, and when you don’t. Most importantly, they’ll break down what it should contain and what it absolutely should not if you want your readers to keep turning the page! Listeners will also learn when in the writing process an Introduction should be written. (Spoiler: it’s not at the start of the writing process!)

Books/Resources Mentioned:

John Ruhlin, Gift*ology

Todd Herman, The Alter Ego Effect

Kristina Paider, https://a.co/d/aLoLn3ahttps://a.co/d/aLoLn3a

Joseph Nguyen, Don’t Believe Everything You Think

Mark Manson, The Subtle Art of Not Giving a F*ck

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Ink In Your Veins Podcast with Rachel Herron

Mike’s Socials:

Making Time for Authorship

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 29 Aug 2024 09:00:00 +0000

In this episode, AJ and Mike break down the realities of the life of an author. You’ll hear them discuss their own approaches to time management and share what impact it’s had on their personal lives. They also share their own strategies for prioritization of all the tasks that go into authorship and how they accomplished all they have in their respective careers.

Books/Resources Mentioned:

Never Die Easy, Don Yeager

Bragging Rights, Lisa Bragg

AJ Harper’s Writing Sprint Marathon (October 19, 2024)

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Are You Qualified to Write Your Book?

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 22 Aug 2024 09:00:00 +0000

In this episode, Mike and AJ discuss a question they get more than almost any other: “Am I qualified to write about my topic?” They’ll share the instances when credibility absolutely matters to readers and when it doesn’t. Listeners will learn how authors can get in front of the credibility issue and even hear AJ’s tips for speaking directly to readers on the page about why the author is, in fact, qualified to write about their chosen topic.

Books/Resources Mentioned:

Blowback, by Miles Taylor

4-Hour Body, Tim Ferris

The Obesity Code, Dr. Jason Fung

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Finding Your Author Voice

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 15 Aug 2024 09:00:00 +0000

In this episode, AJ and Mike explain what is meant by “author voice.” They share how they struggled to find Mike’s as coauthors, and what aspiring authors can do to get started developing their voice on the page. AJ shares the time she lost hers as a ghostwriter and what it took to find it once again, and how this applies to all authors.

Books/Resources Mentioned:

Profit First for Photographers, by Venus Micheal

Don’t Believe Everything You Think, by Joseph Nguyen

Big Red Books

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Negotiating Contracts with Your Publisher

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 8 Aug 2024 09:00:00 +0000

Time to bust some myths! In this episode, Mike and AJ will share everything they know about publishing contracts. Can you negotiate with a publisher, or do authors just have to accept contracts as given? What about royalties? Delivery dates? Will they pass if you push back? What are red flags to look out for and green flags to help you feel confident signing on the dotted line?

Books/Resources Mentioned:

Alter Ego Effect, by Todd Herman

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Timing: How We Plan Out the Next Book

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 1 Aug 2024 04:00:00 +0000

Another fly-on-the-wall episode, where listeners get to hear Mike and AJ map out their next book's writing and editing schedule in real time! They’ll hold nothing back about their process, including the game they play with copy edits. This is insider baseball on their co-writing process. If you ever wondered how they do it, be sure to listen in!

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

The Great Endorsement Debate

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 25 Jul 2024 04:00:00 +0000

In this episode, Mike and AJ have another friendly battle answering the question: Do endorsements matter? Tune in to hear their individual takes on endorsements from big-name authors and listen to the end to find out who won the debate. You’ll hear how Mike goes about getting endorsements, if ghostwriting endorsements is even a thing, and how a newbie author’s entire life was changed because of one. You’ll also learn what to avoid in the Big Ask and the mistake Mike made that he’ll never repeat. You won’t want to miss a moment!

Books/Resources Mentioned:

Running With Lions, Julian Winters

Simon and the Homosapien Agenda, Becky Albertalli

Adam Wallace’s books

Start With Why, Simon Sinek

Steven Pressfield

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

New Book Updates

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 18 Jul 2024 09:00:00 +0000

Well? What did they pick? In this episode, Mike and AJ will each reveal the decisions they’ve landed on with respect to their next books and why they made that choice. They also speak frankly about timelines, when they can expect publishing milestones to occur, and how they’re feeling about this new development.

Books/Resources Mentioned:

Get Signed, by Lucinda Halpern

Launch, by Jeff Walker

Test Drive Your Content, evergreen workshop

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

AJ's Monetization Strategies

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 11 Jul 2024 09:00:00 +0000

In this episode, it’s AJ’s turn to discuss ways to monetize books beyond sales. She has three key questions authors should ask themselves before starting, and she will go into detail about her plans and why she chose them. She’ll also explain how to artfully plant seeds in your book before publishing in a way that won’t feel icky and pushy.

Books/Resources Mentioned:

In Search of You, by Kasey Compton

Good Team Bad Team, by Sarah Thurber and Blair Miller

Street Smart Safety for Women, by Laura Frombach and Joy Farrow

The Coaching Habit, Michael Bungay Stangier

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Mike's Monetization Strategies

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 4 Jul 2024 09:00:00 +0000

In this episode, Mike shares his insights into monetizing books beyond sales. He holds nothing back and gives honest data about speaking engagements, how often and how much he gets paid, strategies he tried, as well as what didn’t work, and what he stopped doing. You’ll come away inspired to try something new!

Books/Resources Mentioned:

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Ghostwriters

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 27 Jun 2024 09:00:00 +0000

In this episode, AJ and Mike share how their ghostwriter/client relationship evolved into a co-writing partnership. AJ also shares the different ways authors can work with a ghostwriter, red flags to watch out for, and what you can do to get the results you want.

Books/Resources Mentioned:

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Front Loading

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 20 Jun 2024 09:00:00 +0000

In this episode, Mike and AJ chat about the importance of frontloading the good stuff in Chapter One. Once your reader feels seen and you’ve introduced your book’s core message and promise, your next step is to make sure readers understand your framework, method, or process so they can start taking action within the first two chapters. Mike and AJ will also talk about how to give your readers an “early win” that motivates them to keep turning the page.

Books/Resources Mentioned:

The Gap and the Gain

The 3.3 Rule

Connect with AJ & Mike:

AJ Harper, website

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

Pain Versus Promise

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 13 Jun 2024 09:00:00 +0000

In this episode, AJ and Mike discuss the all-important job of Chapter One. AJ will break down the necessary elements: meeting the reader where they are, breaking down the core message, and sharing the promised transformation. They will also cover how to decide if your opening story should focus on pain or promise.

The Truth About Amazon Bestseller Lists

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 6 Jun 2024 09:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ pull back the curtain to expose the truth about Amazon Bestseller status, how it’s fleeting and doesn’t ultimately translate into on-going sales. They explain what it takes to get that orange banner and why it doesn’t really matter.

Books/Resources Mentioned:

Publisher’s Rocket

Kindleprenuer

Connect with AJ & Mike:

Reasons Manuscripts are Rejected by Publishers

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 30 May 2024 09:00:00 +0000

In this episode of Don’t Write That Book, AJ explains to Mike what a Wall of No is. They’ll discuss all the fixable details that could lead to a publisher or agent rejecting a manuscript and share resources on how to find these Nos in your manuscript, as well as explain some of the reasons that are beyond an author’s control.

Books/Resources Mentioned:

Wool, by Hugh Howey

Publisher’s Marketplace

Writer’s Market

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Socials:

Mike Michalowicz: https://mikemichalowicz.com

Socials:

Instagram

Measuring Book Marketing ROI

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 23 May 2024 09:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ share just how to track if your book marketing is working. You’ll hear what they’ve used in the past and what they are doing now, and learn how to interpret the data, make the most of your marketing energy, what to keep doing, and what changes to make in marketing their must-reads.

Books/Resources Mentioned:

In Search of You, Kasey Compton

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Socials:

Mike Michalowicz: https://mikemichalowicz.com

Socials:

Instagram

Writer's Block is Not Real

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 16 May 2024 09:00:00 +0000

In this episode of Don’t Write That Book, Mike asks AJ about the time she stopped writing. For years she bought into the myth of writer’s block until finally learning that it’s not real. Listeners will not only learn what causes this blockage and how to get the words flowing.

Books/Resources Mentioned:

The Artist’s Way, by Julia Cameron

The War of Art, by Steven Pressfield

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Socials:

Mike Michalowicz: https://mikemichalowicz.com

Socials:

Instagram

Grow Your Readership Through Collaboration

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 9 May 2024 09:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ highlight the importance of good literary citizenship. Mike shares how he formed relationships with influential authors through acts of service, and AJ talks about how newbies can get started from zero, using then-unknown, now NYT bestselling author Julian Winters as an example.

Books/Resources Mentioned:

E-Myth, by Michael Gerber

Wishcraft, by Barbara Sher

Never Lose an Employee Again, by Joey Coleman

How to Work with (Almost) Anyone, Michael Bungay Stanier

Building a StoryBrand, by Don Miller

Julian Winters, NYT Bestselling Young Adult author

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Which Book Should I Write?

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 2 May 2024 09:00:00 +0000

In this episode of Don’t Write That Book, AJ and Mike have a candid conversation about how to decide if your next book is the right one to write, or if it’s something else. AJ admits she has three potential books and is unsure of which to pursue. Mike offers a filtration method the two use in writing their books: What does the reader need next? Listen to their impromptu discussion about the struggle many authors of multiple books face.

Books/Resources Mentioned:

Test Drive Your Content

Dream Manager, by Matthew Kelly

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:

Understanding Translation Rights

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 25 Apr 2024 09:00:00 +0000

In this episode of Don’t Write That Book, AJ and Mike talk about their varied experience in securing translation rights, what pitfalls to avoid, and what questions to ask your publisher. They’ll do a deep dive into how financially they are paid out and detail some red flags to ensure you’re dealing in good faith.

Books/Resources Mentioned:

Pequeño Cerdo Capitalista, by Sofia Macias: https://a.co/d/iuYs6x1

La Ganacia es Primero

(Profit First, Spanish translation) by Mike Michalowicz as translated by Sofia Macias:

https://a.co/d/0R5HEoC

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:

The Great Pre-Order Debate

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 18 Apr 2024 09:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ face off in the podcast ring to debate the merits, good or bad, of pre-orders for upcoming books. You’ll also learn steps they’ve both used in the past to jockey for position as a best-seller on launch day. There is a definite winner at the end, but you’ll have to listen to find out who!

Books/Resources Mentioned:

Publisher Rocket: https://kindlepreneur.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

How to Tell Compelling Stories from Interviews

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 11 Apr 2024 09:00:00 +0000

In this episode of Don’t Write That Book, AJ and Mike share the method they’ve developed over thousands of interviews to pull great stories from people. You’ll learn how to prepare to maximize your time and even learn a trick from AJ to help with organizing information in the resulting transcriptions.

Books/Resources Mentioned:

Prato Method: https://journals.lww.com/jcehp/abstract/2017/03740/the_prato_method__a_guide_to_the_application_of.4.aspx

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:

Use Your Personal Stories in Your Non-Fiction Books

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 4 Apr 2024 09:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ go in-depth on how authors can use their personal stories to connect with readers. They detail pitfalls to avoid, how to get to the turning points, and why dramatic stories for the sake of drama aren’t always effective. Authors will also come away with a better understanding of show versus tell, and why that matters.

Books/Resources Mentioned:

10-10-10, by Suzy Welch: https://a.co/d/gyaagMv

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Everything You Need To Know About Proposals

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 28 Mar 2024 09:00:00 +0000

In this episode of Don’t Write That Book, AJ and Mike talk through who needs to write a proposal, who doesn’t, and all the crucial details that most traditional publishers require in a proposal. They’ll also talk about what makes a proposal stand out for an acquisitions editor, increasing chances for publication.

Books/Resources Mentioned:

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

My Publisher Told Me to Stop Writing Books Until...

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 21 Mar 2024 09:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ discuss a reality check from his publisher, Penguin Random House. Instead of letting it get them down, you’ll hear them regroup and re-strategize in real time.

Books/Resources Mentioned:

10x Is Easier Than 2x, by Dan Sullivan: https://a.co/d/0Dfmg7F

Exactly What To Say, by Phil Jones:

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Cover Design

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 14 Mar 2024 09:00:00 +0000

In this episode of Don’t Write That Book, AJ and Mike layout the key components of what makes a compelling book cover. They’ll explain why on-trend covers matter and detail the problems that can arise when you skip working with a professional cover designer.

Books/Resources Mentioned:

The 3.3 Rule, by John Briggs: https://a.co/d/fpODfBB

Write Useful Books, by Rob Fitzpatrick: https://www.amazon.com/Write-Useful-Books-recommendable-nonfiction-ebook/dp/B0983HFQX7

The Resilience Plan, by Dr. MH Pelletier: https://a.co/d/3rvzPzP

Pickfu: https://pickfu.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Dos and Don'ts For Audiobooks

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 7 Mar 2024 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ recall their own experience of recording their audiobooks and explain why, for nonfiction, it’s important for the author to read their own book. They also get down to brass tacks with respect to costs and expectations for returns.

Books/Resources Mentioned:

Common Mode, recording studio in NJ

https://WordsRated.com

Expectation Effect, by David Robson: https://a.co/d/dNfUktX

ACX

Findaway Voices

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Licensing Your Book and Brand

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 29 Feb 2024 10:00:00 +0000

In this episode of Don’t Write That Book, listeners will hear step-by-step how Mike expanded the Michalo-verse into licensing his intellectual property to spread the message of his books without overworking himself. He’ll walk you through the process from start to finish.

Books/Resources Mentioned:

Duct-Tape Marketing, by John Jantsch: https://a.co/d/0mrfDpg

Motherhood, Apple Pie and All That Happy Horseshit, by Cyndi Thomason: https://a.co/d/57Slevv

Profit First for Micro Gyms by John Briggs: https://a.co/d/eVCQug7

Profit First for Real Estate Investing, by David Richter: https://a.co/d/bz88yA9

Profit First for e-Commerce Seller by Cyndi Thomason: https://a.co/d/8gw9RIe

Profit First for Minority Business Enterprises, by Susanne Mariga: https://a.co/d/1sRQjS7

Profit First for Therapists, by Julie Herres: https://a.co/d/50lgB38

Fix This Next for Healthcare Providers, by Kasey Compton: https://a.co/d/332qACh%20ISBN13%209781736211908

In Search of You, by Kasey Compton: https://a.co/d/gqLz6S2

Unreasonable Hospitality, by Will Guidara: https://a.co/d/dVsvTZg

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:

The Next Steps: Post-Launch

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 22 Feb 2024 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ continue to discuss launch strategies with a focus this episode on post-launch. You’ll learn about the reading slump, how to track sales from available sources, and why authors should connect with other authors to keep their books alive.

Books/Resources Mentioned:

Atomic Habits, by James Clear: https://a.co/d/ivufoOl

Miracle Morning, by Hal Elrod: https://a.co/d/74r4xtN

E-Myth, by Michael E. Gerber: https://a.co/d/2nxvstQ

Giftology, by John Ruhlin: https://a.co/d/ben9bCe

Blowback, by Miles Taylor: https://a.co/d/gNhUgUL

The Long Game, by Dorie Clark: https://a.co/d/h4dcevB

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Creating A Successful Book Launch

adayla@mikemichalowicz.com (Mike Michalowicz) — Thu, 15 Feb 2024 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ continue to discuss the book launch process, with a focus on the week leading up to, the week of, and the week just after a book is released to the public, and everything an author should know.

Books/Resources Mentioned:

Atomic Habits by James Clear: https://a.co/d/ivufoOl

The Long Game by Dorie Clark: https://a.co/d/h4dcevB

Tough, by Laura Belgray: https://a.co/d/gu6CF26

BookPal.com

Porchlight

TCK Publishing Calculator: https://www.tckpublishing.com/amazon-book-sales-calculator/

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

How to Prepare Your Pre-Launch

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 8 Feb 2024 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ share hacks and ideas they’ve developed over the years for a successful book launch. Not only will you hear one of the craziest stories from Mike yet, but you’ll learn how to create a plan for your own book launch, what’s crucial for it to be a success, and everything in between.

Be sure to visit

https://dwtbpodcast.com

for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

Books/Resources Mentioned:

E-Myth, by Michael E. Gerber: https://a.co/d/5JLnTXh

Never Lose a Customer, by Joey Coleman: https://a.co/d/dRlzfHG

Never Lose an Employee, by Joey Coleman: https://a.co/d/fsH8pbg

The Coaching Habit, by Michael Bungay Stanier: https://a.co/d/gPxfNhp

The Mirrored Door, by Ellen Taaffe: https://a.co/d/isXMc4U

https://Kindlepreneur.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Is Hybrid Publishing Right For You?

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 1 Feb 2024 10:00:00 +0000

In this episode of Don’t Write That Book, AJ and Mike will tell you everything you need to know about hybrid publishing, from how to vet the right publisher, what the real costs are, and how to flag an imposter. You’ll also learn about timeline expectations for publishing as well as the real scoop on royalties.

Books/Resources Mentioned:

IBPA Hybrid Publishing Standards: https://www.ibpa-online.org/page/hybridpublisher

Page Two: https://pagetwo.com

Wonderwell: https://wonderwell.press

She Write Press: https://shewritespress.com

IdeaPress Publishing: https://ideapresspublishing.com

Exactly What to Say, Phil Jones: https://a.co/d/6a2lNf6

The Coaching Habit, Michael Bungay Stanier: https://a.co/d/e9zb2Tv

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

How to Self-Publish Like a Pro

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 25 Jan 2024 10:00:00 +0000

In this episode of Don’t Write That Book, AJ and Mike pull back the curtain on self-publishing, sharing all the pros and cons, how to determine if that’s the right path for you, and what team you’ll need to build to publish like a pro. They’ll also share what crucial steps most authors skip and how those shortcuts hurt your book in the end. You’ll learn the key steps to ensuring your self-published book stands out in all the right ways, like a publishing pro.

Books/Resources Mentioned:

Bowker: https://www.bowker.com/isbn-us

Ingram Spark: https://IngramSpark.com

Smashwords: https://smashwords.com

Draft2Digital: https://draft2digital.com

ACX: https://acx.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

How to Vet and Pitch Traditional Publishers

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 18 Jan 2024 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ walk you through the pros and cons of working with a traditional publisher and answer the big questions: can you get a traditional deal, and if you do, can you make money? What’s the timeline? Do you need an agent to get a deal? Will you lose control over your intellectual property? Our hosts also go over some red flags to help you determine if a publisher is legit—and a good fit.

Books/Resources Mentioned:

Moneyball, by Michael Lewis: https://a.co/d/deRHAOJ

The Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4E

The Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYV

BenBella Books: https://benbellabooks.com/

Writer Beware: https://writerbeware.blog/

Good e-Reader: https://goodereader.com/blog/

Query Tracker: https://querytracker.net/

Jane Friedman: https://JaneFriedman.com

Publisher’s Marketplace: https://www.publishersmarketplace.com/

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Choosing A Publishing Path

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 11 Jan 2024 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ will tell you everything you need to know about the three primary publishing paths and how to decide which is right for you. With all the misinformation and disinformation from all corners of the publishing industry, it’s important for authors to learn enough to make decisions based on their own needs and to advocate for themselves and their goals. AJ and Mike bust a whole lot of myths in this episode and give you the straight talk you need to chart your own course.

Books/Resources Mentioned:

The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4J

Start With Why, Simon Sinek: https://a.co/d/7fVZhPe

Ingram: https://www.ingramspark.com/

Bowker/ISBNs: https://www.bowker.com/isbn-us

Publisher’s Marketplace: https://www.publishersmarketplace.com/

Page Two: https//PageTwo.com

Inspired Girl: https://inspiredgirlbooks.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn:

Creating A Second Edition

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 4 Jan 2024 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ focus on nonfiction second editions. What are they? What warrants the need for one? How the heck do you go about revamping a book for its second edition? They’ll share personal stories from creating revised and expanded editions of Mike’s books Profit First and Clockwork, including their “from the ground up” process. And as is often the case in their conversations, Mike and AJ stumble upon ideas for new books. (They’re up to three new books they need to write based on their podcast conversations, for those keeping track!)

Books/Resources Mentioned:

Not Your Sidekick, C.B. Lee: https://a.co/d/33ijgHz

Atomic Habits, by James Clear: https://a.co/d/fWdXTwS

Traction, by Gino Wickman: https://a.co/d/c9CgXqt

The Entrepreneurial Leap, by Gino Wickman: https://a.co/d/bDTUYIt

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Title Your Book to Sell

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 28 Dec 2023 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ do a deep dive into how to title your book to appeal to your ideal readers. With so many misconceptions about what makes a good title, it’s no wonder many authors get stuck—stuck trying to come up with a title or stuck with a title that hinders discoverability. AJ shares her framework for brainstorming titles based on your book’s fundamentals and Mike reveals his hacks for memorable titles. You’ll also learn about the job of a subtitle in and hear about Mike and AJ’s title successes and failures.

Books/Resources Mentioned:

Steal the Show, Michael Port: https://a.co/d/bEawpiT

Book Yourself Solid, Michael Port: https://a.co/d/0A6vjvb

The Referable Speaker, Michael Port and Andrew Davis: https://a.co/d/jiQwGtq

Fascinate, Sally Hogshead: https://a.co/d/eZ8nI04

The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4J

https://PollFish.com

https://pickfu.com

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Transform Your Draft Into A Must Read

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 21 Dec 2023 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ give a detailed breakdown of the editing process for a nonfiction book. Editing is more than fixing errors—there are bigger issues to solve before you get to the “polish” stage. Does your book work for your readers? Does it meet readers where they are? Is your book organized in a way that makes sense to them? Can they do all the things you’re asking them to do? Also in this episode, AJ talks about the importance of self-editing and how to endear yourself to your future editors.

Books/Resources Mentioned:

On Writing, Stephen King: https://a.co/d/hYTMnA6

On Writing Well, William Zinsser: https://a.co/d/04sdUOr

In Search of You, Kasey Compton: https://a.co/d/1tK7DSq

Embrace the Power of You, Tricia Montalvo Timm: https://a.co/d/di2yWV5

I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave, Clint Pulver: https://a.co/d/gOlMlN8

Pre-submission Checklist (Editing Tool): https://writeamustread.com/tools

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources_:_ https://writeamustread.com/tools

Mike Michalowicz: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Understanding Your Ideal Reader

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 14 Dec 2023 10:00:00 +0000

In this episode of Don’t Write That Book, Mike and AJ break down the difference between an avatar and an ideal reader, and why the distinction matters. They share how connecting to the hearts and minds of that reader is the secret sauce to their books’ success, and guide the listener into the steps needed to identify who their ideal reader is, and why it’s often an earlier version of themselves.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start

receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review

on your podcast app.

Books/Resources Mentioned:

Embrace the Power of You, by Tricia Timm: https://a.co/d/2CVB7Hq Moneyball, by Michael

Lewis: https://a.co/d/deRHAOJ

The Personal MBA, by Josh Kaufman: https://a.co/d/cyWAh4E

The Privileged Poor, by Anthony Jack: https://a.co/d/c4cuaYV

BenBella Books: https://benbellabooks.com/

Writer Beware: https://writerbeware.blog/

Good e-Reader: https://goodereader.com/blog/

Query Tracker: https://querytracker.net/

Jane Friedman: https://JaneFriedman.com

Publisher’s Marketplace: https://www.publishersmarketplace.com/

Savanah Bananas: https://thesavannahbananas.com/

James Clear: https://jamesclear.com/

Page Two Publishing: https://pagetwo.com/

Connect with AJ & Mike:

AJ Harper: https://ajharper.com

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Socials:

FB: https://www.facebook.com/AJHarperAuthors

LinkedIn: https://www.linkedin.com/in/anjanetteharper/

Mike Michalowicz: https://mikemichalowicz.com

All books: https://mikemichalowicz.com/books/

Socials:

IG: https://www.instagram.com/mikemichalowicz/

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Does Your Book Work?

adayla@mikemichalowicz.com (AJ Harper, Mike Michalowicz) — Thu, 7 Dec 2023 10:00:00 +0000

“To write a book that’s effective, you have to know it’s effective, first.” On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz break down a common mistake authors of prescriptive nonfiction make: not taking their content for a test drive to ensure it actually is doable.

They’ll talk about how they’ve developed their process to build out action steps, identify gaps in their expertise and the reader’s understanding, and implement a test drive to fine tune those action steps until there is no doubt they’ll work.

(They even throw in some bonus insider baseball knowledge about crucial steps in publishing many who opt to self-publish skip, steps that are a dead giveaway the author is a newbie.)

Books/Resources Mentioned:

Delight in the Limelight, by Linda Ugelow: https://a.co/d/451dei5

Test Drive Your Content program: https://top-three-book-workshop.mykajabi.com/offers/eTgyWRGj

Connect with AJ & Mike:

AJ Harper:

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

My Least Successful Book- Why It Tanked

adayla@mikemichalowicz.com (AJ Harper, Mike Michalowicz) — Thu, 30 Nov 2023 10:00:00 +0000

It’s not always sunshine and roses… On this episode of DWTB, AJ Harper and Mike Michalowicz discuss the challenges and lessons learned from their least successful book, Surge. How could this book tank, after the astronomical success of Profit First? (Hint: you’ll find out!) You’ll also hear about the mindset shifts they both had to make to keep working together because this episode details their never-before-spoken-about partnership break.

(Spoiler alert: they got the band back together.)

The failure of Surge reinforced for AJ and Mike that they must stick to their rules, or as AJ calls them, their Immutable Laws when writing transformational nonfiction. Listen to the episode to learn what some of those rules are!

Other Books Mentioned:

Profit First for eCommerce, by Cyndi Thomason: https://a.co/d/ca188rm

Motherhood, Apple Pie and All that Happy Horseshit, by Cyndi Thomason: https://a.co/d/dxqaB6K

The War of Art, by Stephen Pressfield: https://a.co/d/bmeqF4b

Connect with AJ & Mike:

AJ Harper:

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

My Most Successful Book- Why It Worked

adayla@mikemichalowicz.com (Mike Michalowicz, AJ Harper) — Thu, 30 Nov 2023 10:00:00 +0000

On this episode of Don’t Write That Book, AJ Harper and Mike Michalowicz focus on how they came to write Mike’s best-selling book, Profit First, using the “reader first” method. They self-published the book as their publisher didn’t believe it could sell and wanted them to write a different book entirely. (The book went on to sell over a million copies…) AJ and Mike explain how they came to understand what their readers needed after The Pumpkin Plan as opposed to the book the publisher pitched, then set out to write that book.

In this episode, you’ll learn that a must-read book not only must be compelling, but that it must deliver on its promise. They’ll touch on using the Hero’s Journey to not only keep the reader on the page, but how it can help authors structure their books and ultimately build trust.

(You’ll even get some insider baseball knowledge on how to accurately track book sales and some of Mike’s gonzo methods for marketing!)

Other Books Mentioned:

The Coaching Habit, by Michael Bungay Stanier: https://boxofcrayons.com/boc/the-coaching-habit-book/

Connect with AJ & Mike:

AJ Harper:

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources: https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources: https://mikemichalowicz.com

Socials:

FB: https://www.facebook.com/MikeMichalowiczFanPage/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

The Book That Changes Everything

adayla@mikemichalowicz.com (AJ Harper, Mike Michalowicz) — Thu, 30 Nov 2023 10:00:00 +0000

Welcome to the first episode of Don’t Write That Book, where AJ Harper and Mike Michalowicz will share their journey as authors, with plenty of tips and earned wisdom from their decade and change of co-writing best-selling books together.

In this episode, they’ll talk about the mindset shift that they wish all authors would make, from thinking a book is only a “better business card” to knowing that it requires time and careful consideration to write a must-read, a book that can truly change a reader’s life. You’ll also hear about how they met and started writing game-changing books.

They’ll share their fundamental belief that if the reader is the focus, it can answer every question you have about writing a transformational book. From this core value, they’ll explain how this helps authors meet their reader where they are. You’ll learn how the “reader first” mindset can help writers filter content and draft a transformational outline, and even help in marketing.

Books Mentioned:

Ramit Sethi’s I’ll Teach You How to be Rich: https://a.co/d/g0nK8LS

Rick Rubin’s The Creative Act: https://a.co/d/bf02xBc

Connect with AJ & Mike:

AJ Harper:

Write A Must-Read: https://a.co/d/4H0xQ7G

Free resources_:_ https://writeamustread.com

Mike Michalowicz:

Profit First: https://mikemichalowicz.com/profit-first/

Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/

Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/

Get Different: https://mikemichalowicz.com/get-different/

Fix This Next: https://mikemichalowicz.com/fix-this-next-book/

Clockwork: https://mikemichalowicz.com/clockwork/

Mike Michalowicz resources_:_ https://mikemichalowicz.com

Socials: