https://simplecast.com Agentic Shift Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years. 2024 Agentic Shift en Wed, 28 May 2025 16:00:00 +0000 Wed, 28 May 2025 17:07:37 +0000 https://agenticshift.simplecast.com Agentic Shift https://image.simplecastcdn.com/images/23895809-77af-4ccb-8889-d5210e976ee7/2a945743-11e8-4a54-8345-13e037da47df/3000x3000/david-2.jpg?aid=rss_feed https://agenticshift.simplecast.com episodic Conversations with agency leaders about how and why they built (and often sold) their agencies. Each episode is a 60 minute interview with a prominent agency founder or CEO, telling their founder story, their unique approach to client management, hiring, and culture, and the challenges and lessons they have learned over the years. David Rodnitzky false https://feeds.simplecast.com/SOwD2Xqw advertising, agencies, agency, leadership, marketing, agency acquisitions, agency m&a, agency mergers, selling your agency DAVID L RODNITZKY davidrod@gmail.com d6b6dee1-d4f4-4a15-b8d5-9eaaa463cd46 Jessica Chase, CEO and Co-Founder of GetAboveTheFold.com Wed, 28 May 2025 16:00:00 +0000 davidrod@gmail.com (jessica chase, david rodnitzky) https://agenticshift.simplecast.com/episodes/jessica-chase-ceo-and-co-founder-of-above-the-fold-VrvyxezZ Jessica Chase, CEO and Co-Founder of GetAboveTheFold.com jessica chase, david rodnitzky 00:37:22  In this episode of the Agentic Shift podcast, we talk to Jessica Chase, co-founder of Above the Fold, a programmatic advertising agency. Transitioning from journalism to marketing, Jessica emphasizes the importance of programmatic advertising for business growth. Chase shares her experiences at 1-800-CONTACTS and Rakuten, highlighting her focus on creating efficient processes within her agency. She underscores the necessity of emotional and psychological well-being for agency owners and the evolving landscape of marketing analytics amidst technological change.  In this episode of the Agentic Shift podcast, we talk to Jessica Chase, co-founder of Above the Fold, a programmatic advertising agency. Transitioning from journalism to marketing, Jessica emphasizes the importance of programmatic advertising for business growth. Chase shares her experiences at 1-800-CONTACTS and Rakuten, highlighting her focus on creating efficient processes within her agency. She underscores the necessity of emotional and psychological well-being for agency owners and the evolving landscape of marketing analytics amidst technological change. above the fold, jessica chase false full 56 4d7b1f1e-a48a-4be4-bbc5-66650f8bece9 Mark Zamuner, CEO and Founder of Juice Media Thu, 15 May 2025 16:00:00 +0000 davidrod@gmail.com (mark zamuner, david rodnitzky) https://agenticshift.simplecast.com/episodes/mark-zamuner-ceo-and-founder-of-juice-media-9MWMnrC4 Mark Zamuner, CEO and Founder of Juice Media mark zamuner, david rodnitzky 00:35:42  We talk to Mark Zamuner, founder of Juice Media. Mark shares his journey from founding the marketing agency Two Nil to evolving it into Juice. He discusses his experiences at eHarmony, the process of merging with Blackwood Seven, and the lessons learned from buying back his company. He emphasizes the importance of clear communication and alignment in partnerships, the need for long-term thinking in business decisions and the value of support systems in entrepreneurship.  We talk to Mark Zamuner, founder of Juice Media. Mark shares his journey from founding the marketing agency Two Nil to evolving it into Juice. He discusses his experiences at eHarmony, the process of merging with Blackwood Seven, and the lessons learned from buying back his company. He emphasizes the importance of clear communication and alignment in partnerships, the need for long-term thinking in business decisions and the value of support systems in entrepreneurship. mark zamuner, juice media, two nil false full 55 6605af2f-e8db-43c7-ac6c-601fdb4af4fe Jon Morris, Founder of Fiscal Advocate Tue, 15 Apr 2025 16:00:00 +0000 davidrod@gmail.com (david rodnitzky, jon morris) https://agenticshift.simplecast.com/episodes/jon-morris-founder-of-fiscal-advocate-A_myNr_N Jon Morris, Founder of Fiscal Advocate david rodnitzky, jon morris 00:30:11 We talk to Jon Morris, a returning guest, about the importance of strategic planning and innovation in agency budgeting. Jon emphasizes that every agency has a strategic plan reflected in their spending and highlights the need to connect budget allocations with strategic goals. He discusses the significance of identifying an ideal client profile (ICP) for targeted innovation and the necessity of adhering to standard operating procedures (SOPs) to ensure consistent service delivery. The conversation also touches on the challenges of predicting business growth and the role of technology in enhancing operational efficiency. We talk to Jon Morris, a returning guest, about the importance of strategic planning and innovation in agency budgeting. Jon emphasizes that every agency has a strategic plan reflected in their spending and highlights the need to connect budget allocations with strategic goals. He discusses the significance of identifying an ideal client profile (ICP) for targeted innovation and the necessity of adhering to standard operating procedures (SOPs) to ensure consistent service delivery. The conversation also touches on the challenges of predicting business growth and the role of technology in enhancing operational efficiency. engine bi, fiscal advocate false full 54 89cf58ad-05b4-4c57-899d-f1838ffdd196 Erik Huberman, Founder of Hawke Media Wed, 2 Apr 2025 19:00:00 +0000 davidrod@gmail.com (erik huberman, david rodnitzky) https://agenticshift.simplecast.com/episodes/erik-huberman-founder-of-hawke-media-B_Vqwv2d Erik Huberman, Founder of Hawke Media erik huberman, david rodnitzky 00:39:04 We talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an "outsourced CMO," emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show. We talk to Erik Huberman, founder of Hawke Media. Erik discusses his journey from building and selling e-commerce companies to creating a marketing agency focused on small and medium-sized businesses. Hawke Media, now with 300 employees, operates as an "outsourced CMO," emphasizing accessibility and innovation. Erik shares insights on scaling while managing challenges like client churn, leveraging a $20 million venture fund to invest in MarTech, and building Hawke AI for predictive analytics. He predicts AI will have a growing impact on marketing, emphasizing adaptability and strategic advantage. Enjoy the show. hawke media, erik huberman false full 53 130c8237-9b1b-46f6-bb83-85785275c447 Carrie Kerpen, Founder of The Whisper Group Thu, 20 Mar 2025 16:00:00 +0000 davidrod@gmail.com (carrie kerpen, David Rodnitzky) https://agenticshift.simplecast.com/episodes/carrie-kerpen-founder-of-the-whisper-group-3LhaYUL9 Carrie Kerpen, Founder of The Whisper Group carrie kerpen, David Rodnitzky 00:39:28  In this episode of the Agentic Shift podcast, we talk to Carrie Kerpen, founder of the Whisper Group. Carrie shares her journey from marketing to founding one of the first social media agencies, inspired by her creative, unconventional wedding at a Brooklyn Cyclones game. She discusses the challenges of constant reinvention in social media, her agency's growth, and its eventual sale in 2021. Now leading The Whisper Group, Carrie advises female entrepreneurs on building sellable businesses and navigating exits. She emphasizes purpose-driven planning to avoid post-exit regret and champions women in business through mentorship and her upcoming book, The Whisper Way.  In this episode of the Agentic Shift podcast, we talk to Carrie Kerpen, founder of the Whisper Group. Carrie shares her journey from marketing to founding one of the first social media agencies, inspired by her creative, unconventional wedding at a Brooklyn Cyclones game. She discusses the challenges of constant reinvention in social media, her agency's growth, and its eventual sale in 2021. Now leading The Whisper Group, Carrie advises female entrepreneurs on building sellable businesses and navigating exits. She emphasizes purpose-driven planning to avoid post-exit regret and champions women in business through mentorship and her upcoming book, The Whisper Way. the whisper group false full 52 7314c0a4-463d-45c8-81c2-9bf94e7e3782 Ned MacPherson, Founder of Endrock Growth and Analytics Mon, 3 Mar 2025 18:00:00 +0000 davidrod@gmail.com (ned macpherson, david rodnitzky) https://agenticshift.simplecast.com/episodes/ned-macpherson-founder-of-endrock-growth-and-analytics-14LYzl0Y Ned MacPherson, Founder of Endrock Growth and Analytics ned macpherson, david rodnitzky 00:35:55 Ned MacPherson, founder of Endrock Growth and Analytics, shares how he scaled and sold his agency. Starting as a data consultant in 2014, he built a CRO-focused agency, growing 60-100% annually before being acquired by Power Digital in 2023. He emphasizes cultural fit in M&A, the challenges of scaling a data-driven business, and using AI for execution but not analysis. Post-sale, his team continues growing rapidly within Power Digital, reinforcing the importance of strategy, execution, and the right partnerships. Ned MacPherson, founder of Endrock Growth and Analytics, shares how he scaled and sold his agency. Starting as a data consultant in 2014, he built a CRO-focused agency, growing 60-100% annually before being acquired by Power Digital in 2023. He emphasizes cultural fit in M&A, the challenges of scaling a data-driven business, and using AI for execution but not analysis. Post-sale, his team continues growing rapidly within Power Digital, reinforcing the importance of strategy, execution, and the right partnerships. endrock, cro, power digital false full 51 a9d6bb0f-ee9c-46a8-b184-daf61925e016 Phil Case, President and Chief Client Officer of Max Digital Thu, 6 Feb 2025 16:00:00 +0000 davidrod@gmail.com (DAVID L RODNITZKY) https://agenticshift.simplecast.com/episodes/phil-case-ceo-of-max-digital-8R_2gh_R Phil Case, President and Chief Client Officer of Max Digital DAVID L RODNITZKY 00:33:29 We talk to Phil Case, President and Chief Client Officer of Max Connect Digital. Phil shares his journey from studying Arabic for diplomacy to pivoting into marketing. He led a successful agency before joining Max Connect Digital, growing it from $17M to over $50M in revenue. He emphasizes audience-driven marketing, long-term brand building, and balancing performance with strategy for sustainable success. We talk to Phil Case, President and Chief Client Officer of Max Connect Digital. Phil shares his journey from studying Arabic for diplomacy to pivoting into marketing. He led a successful agency before joining Max Connect Digital, growing it from $17M to over $50M in revenue. He emphasizes audience-driven marketing, long-term brand building, and balancing performance with strategy for sustainable success. false full 50 8725fcdb-63ba-4fdb-b277-ce9777f4ddcb Jerome Myers, Founder of DreamCatchers Tue, 14 Jan 2025 17:00:00 +0000 davidrod@gmail.com (jerome myers, david rodnitzky) https://agenticshift.simplecast.com/episodes/jerome-myers-founder-of-dreamcatchers-ldSAa8lb Jerome Myers, Founder of DreamCatchers jerome myers, david rodnitzky 00:42:05 We talk to Jerome Myers, the founder of DreamCatchers, who shares his journey from a corporate career to entrepreneurship and his mission to guide founders through successful business exits. The conversation explores Jerome’s personal and professional transformation, emphasizing the importance of purpose, identity, and preparation in the exit process. Jerome highlights the challenges entrepreneurs face post-exit, such as identity crises, lack of purpose, and unfulfilling use of newfound freedom. Jerome introduces the “Founder’s Exit Paradox” and shares a four-step framework, NEXT—Nourish, Evaluate, Explore, and Transcend—designed to help founders transition successfully after exiting their businesses. He underscores the significance of having a clear identity, aligning with personal values, and preparing for life beyond work to achieve fulfillment and avoid regret. We talk to Jerome Myers, the founder of DreamCatchers, who shares his journey from a corporate career to entrepreneurship and his mission to guide founders through successful business exits. The conversation explores Jerome’s personal and professional transformation, emphasizing the importance of purpose, identity, and preparation in the exit process. Jerome highlights the challenges entrepreneurs face post-exit, such as identity crises, lack of purpose, and unfulfilling use of newfound freedom. Jerome introduces the “Founder’s Exit Paradox” and shares a four-step framework, NEXT—Nourish, Evaluate, Explore, and Transcend—designed to help founders transition successfully after exiting their businesses. He underscores the significance of having a clear identity, aligning with personal values, and preparing for life beyond work to achieve fulfillment and avoid regret. dreamcatchers, dream catchers, jerome myers false full 49 96aacf98-5372-4fb8-80f6-722711e4423c Todd Taskey, Founder of Potomac Business Capital Thu, 21 Nov 2024 17:00:00 +0000 davidrod@gmail.com (todd taskey, david rodnitzky) https://agenticshift.simplecast.com/episodes/todd-taskey-founder-of-potomac-business-capital-Z0IYNV8l Todd Taskey, Founder of Potomac Business Capital todd taskey, david rodnitzky 00:45:40 We talk to Todd Taskey, founder of Potomac Business Capital and host of the Second Bite Podcast. The conversation dives deep into the intricacies of mergers and acquisitions in the digital marketing and agency space, with a particular focus on companies in the $1 million to $5 million EBITDA range. Todd shares his firm's unique approach to sell-side transactions, emphasizing the importance of strategic deal structuring, fostering competition among buyers, and addressing key challenges like founder dependency and infrastructure gaps. He illustrates these points with real-world case studies, highlighting successful transactions that propelled companies to new heights. We talk to Todd Taskey, founder of Potomac Business Capital and host of the Second Bite Podcast. The conversation dives deep into the intricacies of mergers and acquisitions in the digital marketing and agency space, with a particular focus on companies in the $1 million to $5 million EBITDA range. Todd shares his firm's unique approach to sell-side transactions, emphasizing the importance of strategic deal structuring, fostering competition among buyers, and addressing key challenges like founder dependency and infrastructure gaps. He illustrates these points with real-world case studies, highlighting successful transactions that propelled companies to new heights. todd taskey, potomac business capital false full 48 bb1db16a-70a5-4fdd-b8a3-7762b8200741 Adam Edwards, Co-Founder of Metric Theory Thu, 7 Nov 2024 20:00:00 +0000 davidrod@gmail.com (adam edwards, david rodnitzky) https://agenticshift.simplecast.com/episodes/adam-edwards-co-founder-of-metric-theory-tRZQaeB1 Adam Edwards, Co-Founder of Metric Theory adam edwards, david rodnitzky 00:41:40 I interview Adam Edwards, co-founder of Metric Theory, about the company’s founding journey, challenges, and eventual sale to S4 Capital. Adam shares insights into the evolution of Metric Theory, from its beginnings as a pivot from Meltwater Reach's unsuccessful SMB-focused strategy to becoming a successful digital marketing agency. The interview provides a behind-the-scenes look at the growth of Metric Theory, highlighting how process-driven strategies, client-focused sales, and commitment to employee development contributed to the agency’s success and eventual acquisition. I interview Adam Edwards, co-founder of Metric Theory, about the company’s founding journey, challenges, and eventual sale to S4 Capital. Adam shares insights into the evolution of Metric Theory, from its beginnings as a pivot from Meltwater Reach's unsuccessful SMB-focused strategy to becoming a successful digital marketing agency. The interview provides a behind-the-scenes look at the growth of Metric Theory, highlighting how process-driven strategies, client-focused sales, and commitment to employee development contributed to the agency’s success and eventual acquisition. s4 capital, metric theory false full 47 60311960-2bd3-47f2-b95e-bf784b0c96f8 Marcel Petitpas, CEO and Co-Founder of Parakeeto Thu, 3 Oct 2024 16:00:00 +0000 davidrod@gmail.com (marcel petitpas, david rodnitzky) https://agenticshift.simplecast.com/episodes/marcel-petitpas-founder-of-parakeeto-g6aaKlXe Marcel Petitpas, CEO and Co-Founder of Parakeeto marcel petitpas, david rodnitzky 00:31:45 Marcel Petitpas, CEO and Co-Founder of Parakeeto, talks about how his firm helps agencies and professional service firms measure and improve profitability. He outlines the primary reasons agencies struggle with profitability, which often boils down to "poor delivery margins." He discusses key issues like underpricing, inefficient use of labor, and poor utilization of staff as common causes for low profitability. He explains how agencies should focus on improving operational efficiency by either lowering labor costs or increasing revenue from labor. Marcel Petitpas, CEO and Co-Founder of Parakeeto, talks about how his firm helps agencies and professional service firms measure and improve profitability. He outlines the primary reasons agencies struggle with profitability, which often boils down to "poor delivery margins." He discusses key issues like underpricing, inefficient use of labor, and poor utilization of staff as common causes for low profitability. He explains how agencies should focus on improving operational efficiency by either lowering labor costs or increasing revenue from labor. false full 46 4d876ffc-f3e3-4f7a-bf33-18333ac05a8e Matt Widdoes, Founder of MAVAN Mon, 16 Sep 2024 17:00:00 +0000 davidrod@gmail.com (matt widdoes, david rodnitzky) https://agenticshift.simplecast.com/episodes/matt-widdoes-founder-of-maven-oV5JmH4l Matt Widdoes, Founder of MAVAN matt widdoes, david rodnitzky 00:46:48 We talk to Matt Widdoes, founder of MAVAN. Matt tells us how he has been able to effectively and profitably work with startups, often with less than 10 F/T employees, how he recovered from the sudden loss of several large clients simultaneously, how he successfully spent years as a professional poker player and how it helped him become a better marketer, and why we should all be playing backgammon! We talk to Matt Widdoes, founder of MAVAN. Matt tells us how he has been able to effectively and profitably work with startups, often with less than 10 F/T employees, how he recovered from the sudden loss of several large clients simultaneously, how he successfully spent years as a professional poker player and how it helped him become a better marketer, and why we should all be playing backgammon! maven false full 45 c0862563-a075-4399-99ac-bc699643139e Kris Tait, Managing Director, US, of Croud Wed, 21 Aug 2024 15:00:00 +0000 davidrod@gmail.com (Kris Tait, David Rodnitzky) https://agenticshift.simplecast.com/episodes/kris-tait-managing-director-us-of-croud-s6632LkQ Kris Tait, Managing Director, US, of Croud Kris Tait, David Rodnitzky 00:37:33 We talking to Kris Tait, managing director, US for Croud. Kris tells us what he learned from door-to-door sales in the early days of Croud business, how he grew the US presence of Croud from nothing to a leading agency, why he believes in hustle and a bias for action, what a Croudie is and how it has differentiated their agency, and lastly, how to deliver a smart acquisition strategy to grow your agency. We talking to Kris Tait, managing director, US for Croud. Kris tells us what he learned from door-to-door sales in the early days of Croud business, how he grew the US presence of Croud from nothing to a leading agency, why he believes in hustle and a bias for action, what a Croudie is and how it has differentiated their agency, and lastly, how to deliver a smart acquisition strategy to grow your agency. croud false full 44 1b50ccc9-dc27-45fd-921b-7abc618f89c5 Jon Morris, Founder of Fiscal Advocate and Rise Interactive Mon, 29 Jul 2024 22:56:46 +0000 davidrod@gmail.com (jon morris, david rodnitzky) https://agenticshift.simplecast.com/episodes/jon-morris-founder-of-fiscal-advocate-and-rise-interactive-lNpEyTgb Jon Morris, Founder of Fiscal Advocate and Rise Interactive jon morris, david rodnitzky 00:25:18 We talk to Jon Morris, formerly the founder of Rise Interactive and currently the founder of Fiscal Advocate. Jon tells us how he created a screening test that only 22% of applicants passed, how to navigate the four stages of of a CEO, how his algorithm called CPR measures the effectiveness of an agency and the two most important financial metrics every agency should focus on. We talk to Jon Morris, formerly the founder of Rise Interactive and currently the founder of Fiscal Advocate. Jon tells us how he created a screening test that only 22% of applicants passed, how to navigate the four stages of of a CEO, how his algorithm called CPR measures the effectiveness of an agency and the two most important financial metrics every agency should focus on. engine bi, fiscal advocate, rise interactive false full 43 9c440c58-49da-42b1-9e9c-b2defa338a61 Bryan Wish, CEO of Arcbound Tue, 25 Jun 2024 16:00:00 +0000 davidrod@gmail.com (bryan wish, david rodnitzky) https://agenticshift.simplecast.com/episodes/bryan-wish-ceo-of-arcbound-yhMah8Ku Bryan Wish, CEO of Arcbound bryan wish, david rodnitzky 00:25:27 We talk to Bryan Wish, founder and CEO of Arcbound, a full service personal branding firm. Bryan tells us why publishing a book doesn’t magically build your personal brand, why getting press in major news outlets is sometimes great and sometimes not, the importance of building a community around you, the importance of hiring a great operator to partner with a visionary partner, and the number one lesson he’s learned in scaling his business. We talk to Bryan Wish, founder and CEO of Arcbound, a full service personal branding firm. Bryan tells us why publishing a book doesn’t magically build your personal brand, why getting press in major news outlets is sometimes great and sometimes not, the importance of building a community around you, the importance of hiring a great operator to partner with a visionary partner, and the number one lesson he’s learned in scaling his business. bryan wish, personal branding, arcbound false full 42 23a9b0c7-e2f3-426b-a3d8-3e770907a7ba Michael Seidler, Madison Alley To download the Madison Alley "Value Drivers" PDF, use this link: https://file.io/XZ8DyQzVkZny

]]> Mon, 3 Jun 2024 16:08:12 +0000 davidrod@gmail.com (michael seidler, david rodnitzky) https://agenticshift.simplecast.com/episodes/michael-seidler-madison-alley-bSlZQNGZ To download the Madison Alley "Value Drivers" PDF, use this link: https://file.io/XZ8DyQzVkZny

]]> Michael Seidler, Madison Alley michael seidler, david rodnitzky 00:44:00 We talk to Michael Seidler, founder of Madison Alley, an investment bank with deep experience in the agency M&A space. Michael tells us why some agencies will benefit from AI and others won’t survive, how he has used thought leadership to grow his firm, why consulting firms are shockingly more valuable than agencies, the most important factors that drive agency acquisitions, and how to manage your agency effectively during a sales process. Enjoy the show! We talk to Michael Seidler, founder of Madison Alley, an investment bank with deep experience in the agency M&A space. Michael tells us why some agencies will benefit from AI and others won’t survive, how he has used thought leadership to grow his firm, why consulting firms are shockingly more valuable than agencies, the most important factors that drive agency acquisitions, and how to manage your agency effectively during a sales process. Enjoy the show! madison alley false full 41 c4d70cf7-db72-48e6-86c0-851fd6c96d33 Jonathan Smith, EOS and The Black Swan Group We talk to Jonathan Smith, EOS Implementer and Negotiations Trainer and Coach with the Black Swan Group. Jonathan tells us why the EOS system is so powerful, the importance of having an EOS implementer, and how to make EOS work for you for years after your initial implementation. He also tells us how he met and agreed to work with Chris Voss, the founder of the Black Swan Group and the best selling negotiating book, Never Split the Difference, and he teaches us some great negotiating tips from the book. I also share my riveting story about how I used the book to several hundreds of dollars in a car rental negotiation. Enjoy the show!

]]> Fri, 5 Apr 2024 16:00:00 +0000 davidrod@gmail.com (jonathan smith, david rodnitzky) https://agenticshift.simplecast.com/episodes/jonathan-smith-eos-and-the-black-swan-group-srU_TsSc We talk to Jonathan Smith, EOS Implementer and Negotiations Trainer and Coach with the Black Swan Group. Jonathan tells us why the EOS system is so powerful, the importance of having an EOS implementer, and how to make EOS work for you for years after your initial implementation. He also tells us how he met and agreed to work with Chris Voss, the founder of the Black Swan Group and the best selling negotiating book, Never Split the Difference, and he teaches us some great negotiating tips from the book. I also share my riveting story about how I used the book to several hundreds of dollars in a car rental negotiation. Enjoy the show!

]]> Jonathan Smith, EOS and The Black Swan Group jonathan smith, david rodnitzky 00:45:19 We talk to Jonathan Smith, EOS Implementer and Negotiations Trainer and Coach with the Black Swan Group. Jonathan tells us why the EOS system is so powerful, the importance of having an EOS implementer, and how to make EOS work for you for years after your initial implementation. He also tells us how he met and agreed to work with Chris Voss, the founder of the Black Swan Group and the best selling negotiating book, Never Split the Difference, and he teaches us some great negotiating tips from the book. I also share my riveting story about how I used the book to several hundreds of dollars in a car rental negotiation. Enjoy the show! We talk to Jonathan Smith, EOS Implementer and Negotiations Trainer and Coach with the Black Swan Group. Jonathan tells us why the EOS system is so powerful, the importance of having an EOS implementer, and how to make EOS work for you for years after your initial implementation. He also tells us how he met and agreed to work with Chris Voss, the founder of the Black Swan Group and the best selling negotiating book, Never Split the Difference, and he teaches us some great negotiating tips from the book. I also share my riveting story about how I used the book to several hundreds of dollars in a car rental negotiation. Enjoy the show! chris voss, entrepreneurs operating system, eos, never split the difference, black swan group false full 40 aa716927-7984-448d-b3bd-83c4f76c2a7e Patrick McKenna, DMI Partners We talk to Pat McKenna, CEO of DMI Partners, a 100 person agency based in Philadelphia that focuses on affiliate and CRM marketing. Pat tells us why they tend to offer a single solution service offering to clients, why it’s important to maintain quality as you scale, the one sentence that describes his agency culture, what he means when he says you should avoid a zero sum agency, why differentiation matters, and how COVID forced him and a client to make an incredibly fast pivot.

]]> Mon, 18 Mar 2024 14:57:29 +0000 davidrod@gmail.com (patrick mckenna, david rodnitzky) https://agenticshift.simplecast.com/episodes/patrick-mckenna-dmi-partners-9auimt6k We talk to Pat McKenna, CEO of DMI Partners, a 100 person agency based in Philadelphia that focuses on affiliate and CRM marketing. Pat tells us why they tend to offer a single solution service offering to clients, why it’s important to maintain quality as you scale, the one sentence that describes his agency culture, what he means when he says you should avoid a zero sum agency, why differentiation matters, and how COVID forced him and a client to make an incredibly fast pivot.

]]> Patrick McKenna, DMI Partners patrick mckenna, david rodnitzky 00:30:52 We talk to Pat McKenna, CEO of DMI Partners, a 100 person agency based in Philadelphia that focuses on affiliate and CRM marketing. Pat tells us why they tend to offer a single solution service offering to clients, why it’s important to maintain quality as you scale, the one sentence that describes his agency culture, what he means when he says you should avoid a zero sum agency, why differentiation matters, and how COVID forced him and a client to make an incredibly fast pivot. We talk to Pat McKenna, CEO of DMI Partners, a 100 person agency based in Philadelphia that focuses on affiliate and CRM marketing. Pat tells us why they tend to offer a single solution service offering to clients, why it’s important to maintain quality as you scale, the one sentence that describes his agency culture, what he means when he says you should avoid a zero sum agency, why differentiation matters, and how COVID forced him and a client to make an incredibly fast pivot. patrick mckenna, dmi partners false full 39 2f6b49a5-1d50-4f48-8865-120f4496b9a3 Sherrick Murdoff, Former VP of Partner Investments and M&A, Salesforce We talk to Sherrick Murdoff. Sherrick ran worldwide alliances and channels at Salesforce. Over more than a decade, he invested in over 80 different companies across 13 countries. Sherrick tells us why Salesforce was open to making minority investments in service companies, why he always wanted to make sure that everyone involved in a transaction felt it was a good deal for them, why so many of his investments did not have competitive bids from other investors, what he thinks distinguishes great private equity firms, and how he ended by investing in service companies alongside Sequoia Capital. Enjoy the show!

]]> Mon, 26 Feb 2024 17:00:00 +0000 davidrod@gmail.com (sherrick murdoff, david rodnitzky) https://agenticshift.simplecast.com/episodes/sherrick-murdoff-former-vp-of-partner-investments-and-ma-salesforce-uLDpqNHV We talk to Sherrick Murdoff. Sherrick ran worldwide alliances and channels at Salesforce. Over more than a decade, he invested in over 80 different companies across 13 countries. Sherrick tells us why Salesforce was open to making minority investments in service companies, why he always wanted to make sure that everyone involved in a transaction felt it was a good deal for them, why so many of his investments did not have competitive bids from other investors, what he thinks distinguishes great private equity firms, and how he ended by investing in service companies alongside Sequoia Capital. Enjoy the show!

]]> Sherrick Murdoff, Former VP of Partner Investments and M&A, Salesforce sherrick murdoff, david rodnitzky 00:42:48 We talk to Sherrick Murdoff. Sherrick ran worldwide alliances and channels at Salesforce. Over more than a decade, he invested in over 80 different companies across 13 countries. Sherrick tells us why Salesforce was open to making minority investments in service companies, why he always wanted to make sure that everyone involved in a transaction felt it was a good deal for them, why so many of his investments did not have competitive bids from other investors, what he thinks distinguishes great private equity firms, and how he ended by investing in service companies alongside Sequoia Capital. Enjoy the show! We talk to Sherrick Murdoff. Sherrick ran worldwide alliances and channels at Salesforce. Over more than a decade, he invested in over 80 different companies across 13 countries. Sherrick tells us why Salesforce was open to making minority investments in service companies, why he always wanted to make sure that everyone involved in a transaction felt it was a good deal for them, why so many of his investments did not have competitive bids from other investors, what he thinks distinguishes great private equity firms, and how he ended by investing in service companies alongside Sequoia Capital. Enjoy the show! sherrick, salesforce false full 38 c6501f1a-5c73-4e9b-b0b4-18f4cfa17440 Keith McCracken, CEO of McCracken Advisory Partners In this episode of Agentic Shift, we talk to Keith McCracken, founder of McCracken Advisory Partners, an international M&A advisory firm. Keith tells us about his early life in Liverpool, England (yes, he did cross paths with the Beatles on many occasions), his experience growing, selling, and then buying back an agency, as well as buying other agencies as part of a roll-up, why team members leave after an acquisition (and whether you should be worried), why selling a factory is easy, but selling an agency is hard, and why timing really is everything in agency M&A. 

]]> Wed, 24 Jan 2024 16:00:00 +0000 davidrod@gmail.com (keith mccracken, david rodnitzky) https://agenticshift.simplecast.com/episodes/keith-mccracken-ceo-of-mccracken-advisory-partners-lI2wQA2c In this episode of Agentic Shift, we talk to Keith McCracken, founder of McCracken Advisory Partners, an international M&A advisory firm. Keith tells us about his early life in Liverpool, England (yes, he did cross paths with the Beatles on many occasions), his experience growing, selling, and then buying back an agency, as well as buying other agencies as part of a roll-up, why team members leave after an acquisition (and whether you should be worried), why selling a factory is easy, but selling an agency is hard, and why timing really is everything in agency M&A. 

]]> Keith McCracken, CEO of McCracken Advisory Partners keith mccracken, david rodnitzky 00:38:54 In this episode of Agentic Shift, we talk to Keith McCracken, founder of McCracken Advisory Partners, an international M&A advisory firm. Keith tells us about his early life in Liverpool, England (yes, he did cross paths with the Beatles on many occasions), his experience growing, selling, and then buying back an agency, as well as buying other agencies as part of a roll-up, why team members leave after an acquisition (and whether you should be worried), why selling a factory is easy, but selling an agency is hard, and why timing really is everything in agency M&A. In this episode of Agentic Shift, we talk to Keith McCracken, founder of McCracken Advisory Partners, an international M&A advisory firm. Keith tells us about his early life in Liverpool, England (yes, he did cross paths with the Beatles on many occasions), his experience growing, selling, and then buying back an agency, as well as buying other agencies as part of a roll-up, why team members leave after an acquisition (and whether you should be worried), why selling a factory is easy, but selling an agency is hard, and why timing really is everything in agency M&A. mccracken advisory partners, investment bankers false full 37 aab54d6f-b7e2-4ef8-8675-f714eda08715 Jesse Pujji, Co-Founder of Ampush and Gateway X In this episode of the Agentic Shift podcast, we talk to Jesse Pujii, co-founder of Ampush and Gateway X, and the first person to be on two episodes of this podcast. Jesse tells us about the long and twisted path he took to eventually selling Ampush to Tinuiti, including several different business pivots, taking minority investment from Red Ventures, firing himself as CEO, hiring and then firing an investment banker, and working through the most challenging negotiating points to get the final deal done. He also shares what he’s been doing post-acquisition. Enjoy the show.

 

]]> Thu, 21 Dec 2023 16:53:27 +0000 davidrod@gmail.com (david rodnitzky, jesse pujji) https://agenticshift.simplecast.com/episodes/jesse-pujji-co-founder-of-ampush-and-gateway-x-YL8vVwzK In this episode of the Agentic Shift podcast, we talk to Jesse Pujii, co-founder of Ampush and Gateway X, and the first person to be on two episodes of this podcast. Jesse tells us about the long and twisted path he took to eventually selling Ampush to Tinuiti, including several different business pivots, taking minority investment from Red Ventures, firing himself as CEO, hiring and then firing an investment banker, and working through the most challenging negotiating points to get the final deal done. He also shares what he’s been doing post-acquisition. Enjoy the show.

 

]]> Jesse Pujji, Co-Founder of Ampush and Gateway X david rodnitzky, jesse pujji 00:39:48 In this episode of the Agentic Shift podcast, we talk to Jesse Pujii, co-founder of Ampush and Gateway X, and the first person to be on two episodes of this podcast. Jesse tells us about the long and twisted path he took to eventually selling Ampush to Tinuiti, including several different business pivots, taking minority investment from Red Ventures, firing himself as CEO, hiring and then firing an investment banker, and working through the most challenging negotiating points to get the final deal done. He also shares what he’s been doing post-acquisition. Enjoy the show. In this episode of the Agentic Shift podcast, we talk to Jesse Pujii, co-founder of Ampush and Gateway X, and the first person to be on two episodes of this podcast. Jesse tells us about the long and twisted path he took to eventually selling Ampush to Tinuiti, including several different business pivots, taking minority investment from Red Ventures, firing himself as CEO, hiring and then firing an investment banker, and working through the most challenging negotiating points to get the final deal done. He also shares what he’s been doing post-acquisition. Enjoy the show. false full 36 3efebb26-9551-40c3-907b-8833694b9e66 Patrick Patterson, Co-Founder of Level Agency Patrick discusses his background and how Level Agency was founded in 2010. He talks about their initial focus on the education vertical and expanding to other verticals like B2B, financial services, home services, and e-commerce. Patrick emphasizes the importance of being experts in a specific vertical while also having the ability to learn from different accounts. He mentions that agencies have an advantage in learning about channels due to their exposure to various clients. The conversation then shifts to M&A activity, specifically the management buyout of one of their partners. Patrick describes how he approached the idea of buying the agency from his partner and how they secured an SBA loan for the transaction. Overall, it was a smooth process guided by SBA guidelines which required a 100% cash deal without earnouts or rollover equity.

 

Patrick discusses the process of selling their company and the involvement of the Small Business Administration (SBA). They explain how they had to follow SBA guidelines, go through a fair market valuation, and come up with a down payment for the sale. Patrick also mentions that they had favorable terms with the buyer and were able to borrow against their 401K for the down payment. They compare the process to buying an expensive house and mention that they had to complete all paperwork within a specific timeline. They emphasize that having experienced advisors was crucial during this process. Later, they talk about how a private equity firm was interested in acquiring their company after nine months of running it themselves. This decision turned out to be one of their best as it led to a successful partnership. Patrick acknowledges that their friend who sold them the company might have felt some regret or envy seeing what happened next but highlights their continued friendship. In terms of advisors, they initially worked with an MA attorney acting as an advisor during management buyout (MBO) due to dealing with an SBA loan, and later set up an advisory board consisting of industry experts when considering offers from potential acquirers.

 

Patrick discusses the decision not to go through a formal process when selling their organization, as they believe it resulted in a fair deal. They highlight the benefits of working with agencies and employees that are not actively looking to sell or leave. The speaker shares an experience where running a process led to a higher offer for their company. They express satisfaction with partnering with Dubin Clark, emphasizing their financial expertise and support in mergers and acquisitions. The partnership also provides access to operating partners and financing opportunities. Patrick values Dubin Clark's belief in their vision and appreciates the ability to take risks while receiving guidance from experienced professionals. They stress the importance of assessing how potential partners handle difficult times before entering into an agreement. Lastly, they advise understanding concepts like adjusted EBITDA during the MBO or private equity process and recommend seeking assistance from a reputable sell-side advisor.

 

The transcript discusses the importance of structuring books, representing expenses accurately, and understanding valuation methods for selling a business. It emphasizes the need to sell when the business is doing well and highlights the impact of showing a down year on valuation. The conversation also touches on the significance of having succession plans in place and being replaceable as a CEO or founder. It advises against overinflating one's value and stresses the importance of scalability and contingency planning. Additionally, it mentions that enterprise value increases when CEOs are replaceable and have built strong teams around them. The transcript concludes by discussing post-sale changes in responsibilities and the necessity of succession planning at all stages of a company's growth.

]]> Tue, 12 Dec 2023 18:00:00 +0000 davidrod@gmail.com (patrick patterson, david rodnitzky) https://agenticshift.simplecast.com/episodes/patrick-patterson-co-founder-of-level-agency-LfF84Wpd Patrick discusses his background and how Level Agency was founded in 2010. He talks about their initial focus on the education vertical and expanding to other verticals like B2B, financial services, home services, and e-commerce. Patrick emphasizes the importance of being experts in a specific vertical while also having the ability to learn from different accounts. He mentions that agencies have an advantage in learning about channels due to their exposure to various clients. The conversation then shifts to M&A activity, specifically the management buyout of one of their partners. Patrick describes how he approached the idea of buying the agency from his partner and how they secured an SBA loan for the transaction. Overall, it was a smooth process guided by SBA guidelines which required a 100% cash deal without earnouts or rollover equity.

 

Patrick discusses the process of selling their company and the involvement of the Small Business Administration (SBA). They explain how they had to follow SBA guidelines, go through a fair market valuation, and come up with a down payment for the sale. Patrick also mentions that they had favorable terms with the buyer and were able to borrow against their 401K for the down payment. They compare the process to buying an expensive house and mention that they had to complete all paperwork within a specific timeline. They emphasize that having experienced advisors was crucial during this process. Later, they talk about how a private equity firm was interested in acquiring their company after nine months of running it themselves. This decision turned out to be one of their best as it led to a successful partnership. Patrick acknowledges that their friend who sold them the company might have felt some regret or envy seeing what happened next but highlights their continued friendship. In terms of advisors, they initially worked with an MA attorney acting as an advisor during management buyout (MBO) due to dealing with an SBA loan, and later set up an advisory board consisting of industry experts when considering offers from potential acquirers.

 

Patrick discusses the decision not to go through a formal process when selling their organization, as they believe it resulted in a fair deal. They highlight the benefits of working with agencies and employees that are not actively looking to sell or leave. The speaker shares an experience where running a process led to a higher offer for their company. They express satisfaction with partnering with Dubin Clark, emphasizing their financial expertise and support in mergers and acquisitions. The partnership also provides access to operating partners and financing opportunities. Patrick values Dubin Clark's belief in their vision and appreciates the ability to take risks while receiving guidance from experienced professionals. They stress the importance of assessing how potential partners handle difficult times before entering into an agreement. Lastly, they advise understanding concepts like adjusted EBITDA during the MBO or private equity process and recommend seeking assistance from a reputable sell-side advisor.

 

The transcript discusses the importance of structuring books, representing expenses accurately, and understanding valuation methods for selling a business. It emphasizes the need to sell when the business is doing well and highlights the impact of showing a down year on valuation. The conversation also touches on the significance of having succession plans in place and being replaceable as a CEO or founder. It advises against overinflating one's value and stresses the importance of scalability and contingency planning. Additionally, it mentions that enterprise value increases when CEOs are replaceable and have built strong teams around them. The transcript concludes by discussing post-sale changes in responsibilities and the necessity of succession planning at all stages of a company's growth.

]]> Patrick Patterson, Co-Founder of Level Agency patrick patterson, david rodnitzky 00:46:44 Patrick discusses his background and how Level Agency was founded in 2010. He talks about their initial focus on the education vertical and expanding to other verticals like B2B, financial services, home services, and e-commerce. Patrick emphasizes the importance of being experts in a specific vertical while also having the ability to learn from different accounts. He mentions that agencies have an advantage in learning about channels due to their exposure to various clients. The conversation then shifts to M&A activity, specifically the management buyout of one of their partners. Patrick describes how he approached the idea of buying the agency from his partner and how they secured an SBA loan for the transaction. Overall, it was a smooth process guided by SBA guidelines which required a 100% cash deal without earnouts or rollover equity. Patrick discusses the process of selling their company and the involvement of the Small Business Administration (SBA). They explain how they had to follow SBA guidelines, go through a fair market valuation, and come up with a down payment for the sale. Patrick also mentions that they had favorable terms with the buyer and were able to borrow against their 401K for the down payment. They compare the process to buying an expensive house and mention that they had to complete all paperwork within a specific timeline. They emphasize that having experienced advisors was crucial during this process. Later, they talk about how a private equity firm was interested in acquiring their company after nine months of running it themselves. This decision turned out to be one of their best as it led to a successful partnership. Patrick acknowledges that their friend who sold them the company might have felt some regret or envy seeing what happened next but highlights their continued friendship. In terms of advisors, they initially worked with an MA attorney acting as an advisor during management buyout (MBO) due to dealing with an SBA loan, and later set up an advisory board consisting of industry experts when considering offers from potential acquirers. Patrick discusses the decision not to go through a formal process when selling their organization, as they believe it resulted in a fair deal. They highlight the benefits of working with agencies and employees that are not actively looking to sell or leave. The speaker shares an experience where running a process led to a higher offer for their company. They express satisfaction with partnering with Dubin Clark, emphasizing their financial expertise and support in mergers and acquisitions. The partnership also provides access to operating partners and financing opportunities. Patrick values Dubin Clark's belief in their vision and appreciates the ability to take risks while receiving guidance from experienced professionals. They stress the importance of assessing how potential partners handle difficult times before entering into an agreement. Lastly, they advise understanding concepts like adjusted EBITDA during the MBO or private equity process and recommend seeking assistance from a reputable sell-side advisor. The transcript discusses the importance of structuring books, representing expenses accurately, and understanding valuation methods for selling a business. It emphasizes the need to sell when the business is doing well and highlights the impact of showing a down year on valuation. The conversation also touches on the significance of having succession plans in place and being replaceable as a CEO or founder. It advises against overinflating one's value and stresses the importance of scalability and contingency planning. Additionally, it mentions that enterprise value increases when CEOs are replaceable and have built strong teams around them. The transcript concludes by discussing post-sale changes in responsibilities and the necessity of succession planning at all stages of a company's growth. Patrick discusses his background and how Level Agency was founded in 2010. He talks about their initial focus on the education vertical and expanding to other verticals like B2B, financial services, home services, and e-commerce. Patrick emphasizes the importance of being experts in a specific vertical while also having the ability to learn from different accounts. He mentions that agencies have an advantage in learning about channels due to their exposure to various clients. The conversation then shifts to M&A activity, specifically the management buyout of one of their partners. Patrick describes how he approached the idea of buying the agency from his partner and how they secured an SBA loan for the transaction. Overall, it was a smooth process guided by SBA guidelines which required a 100% cash deal without earnouts or rollover equity. Patrick discusses the process of selling their company and the involvement of the Small Business Administration (SBA). They explain how they had to follow SBA guidelines, go through a fair market valuation, and come up with a down payment for the sale. Patrick also mentions that they had favorable terms with the buyer and were able to borrow against their 401K for the down payment. They compare the process to buying an expensive house and mention that they had to complete all paperwork within a specific timeline. They emphasize that having experienced advisors was crucial during this process. Later, they talk about how a private equity firm was interested in acquiring their company after nine months of running it themselves. This decision turned out to be one of their best as it led to a successful partnership. Patrick acknowledges that their friend who sold them the company might have felt some regret or envy seeing what happened next but highlights their continued friendship. In terms of advisors, they initially worked with an MA attorney acting as an advisor during management buyout (MBO) due to dealing with an SBA loan, and later set up an advisory board consisting of industry experts when considering offers from potential acquirers. Patrick discusses the decision not to go through a formal process when selling their organization, as they believe it resulted in a fair deal. They highlight the benefits of working with agencies and employees that are not actively looking to sell or leave. The speaker shares an experience where running a process led to a higher offer for their company. They express satisfaction with partnering with Dubin Clark, emphasizing their financial expertise and support in mergers and acquisitions. The partnership also provides access to operating partners and financing opportunities. Patrick values Dubin Clark's belief in their vision and appreciates the ability to take risks while receiving guidance from experienced professionals. They stress the importance of assessing how potential partners handle difficult times before entering into an agreement. Lastly, they advise understanding concepts like adjusted EBITDA during the MBO or private equity process and recommend seeking assistance from a reputable sell-side advisor. The transcript discusses the importance of structuring books, representing expenses accurately, and understanding valuation methods for selling a business. It emphasizes the need to sell when the business is doing well and highlights the impact of showing a down year on valuation. The conversation also touches on the significance of having succession plans in place and being replaceable as a CEO or founder. It advises against overinflating one's value and stresses the importance of scalability and contingency planning. Additionally, it mentions that enterprise value increases when CEOs are replaceable and have built strong teams around them. The transcript concludes by discussing post-sale changes in responsibilities and the necessity of succession planning at all stages of a company's growth. level agency false full 35 a69146c3-a8be-4f4d-bf8b-b4e96b271672 Richart Ruddie, Founder of The Reputation Management Company Richart Ruddie, the founder of The Reputation Management Company, talks about how he sold his business and the journey leading up to it. He discusses the importance of due diligence on potential buyers and shares an interesting story about a competitor who quit the industry to become a pastor. Richart also explains how he accidentally got into the online reputation management space and how his business grew over time. He mentions that he brought in a professional management team to make the business less reliant on him before eventually selling it in 2023. Throughout the conversation, Richart highlights the challenges and successes he experienced while building his agency.

Richart initially spoke to another reputation agency owner but they were not interested in acquiring the business. He then connected with a consultant and used a site called Biz Buy Sell to find potential buyers and investors, including a private equity company. Richart also sought advice from friends who had sold similar companies and worked with Quiet Light Brokerage based in Charlotte, North Carolina. Ultimately, Richart chose to pursue the private equity route for a partial sale of the business. Biz Buy Sell was effective in reaching potential buyers and even attracted some clients. The broker at Quiet Light helped organize financials and facilitate buyer-seller calls. Having good organization and video demonstrations made buyers comfortable during meetings with the team in Utah. Richart had multiple offers but waited for the right one because they didn't have to sell urgently due to strong cash flow. Reputation played an important role in choosing the buyer since bad reputations can negatively impact deals. Meeting potential buyers through video calls was common, but there were also some in-person meetings, including one with a successful internet marketer based out of DC Virginia area who ultimately lost out on their offer due to financing issues.

Richart discusses the challenges and complexities of selling a business, particularly an agency. He emphasizes the importance of preparing for the sale process by diversifying revenue streams and building a strong team. The value of an agency lies in its talent, making it a risky acquisition if key staff members leave. Richart also reflects on their own experience, highlighting the need to avoid certain mistakes and regrets in hindsight. After selling his agency, he remains actively involved as a consultant while pursuing other ventures.

]]> Mon, 20 Nov 2023 17:00:00 +0000 davidrod@gmail.com (richart ruddie, david rodnitzky) https://agenticshift.simplecast.com/episodes/richart-ruddie-founder-of-reputation-management-c4GF1l7x Richart Ruddie, the founder of The Reputation Management Company, talks about how he sold his business and the journey leading up to it. He discusses the importance of due diligence on potential buyers and shares an interesting story about a competitor who quit the industry to become a pastor. Richart also explains how he accidentally got into the online reputation management space and how his business grew over time. He mentions that he brought in a professional management team to make the business less reliant on him before eventually selling it in 2023. Throughout the conversation, Richart highlights the challenges and successes he experienced while building his agency.

Richart initially spoke to another reputation agency owner but they were not interested in acquiring the business. He then connected with a consultant and used a site called Biz Buy Sell to find potential buyers and investors, including a private equity company. Richart also sought advice from friends who had sold similar companies and worked with Quiet Light Brokerage based in Charlotte, North Carolina. Ultimately, Richart chose to pursue the private equity route for a partial sale of the business. Biz Buy Sell was effective in reaching potential buyers and even attracted some clients. The broker at Quiet Light helped organize financials and facilitate buyer-seller calls. Having good organization and video demonstrations made buyers comfortable during meetings with the team in Utah. Richart had multiple offers but waited for the right one because they didn't have to sell urgently due to strong cash flow. Reputation played an important role in choosing the buyer since bad reputations can negatively impact deals. Meeting potential buyers through video calls was common, but there were also some in-person meetings, including one with a successful internet marketer based out of DC Virginia area who ultimately lost out on their offer due to financing issues.

Richart discusses the challenges and complexities of selling a business, particularly an agency. He emphasizes the importance of preparing for the sale process by diversifying revenue streams and building a strong team. The value of an agency lies in its talent, making it a risky acquisition if key staff members leave. Richart also reflects on their own experience, highlighting the need to avoid certain mistakes and regrets in hindsight. After selling his agency, he remains actively involved as a consultant while pursuing other ventures.

]]> Richart Ruddie, Founder of The Reputation Management Company richart ruddie, david rodnitzky 00:33:13 We talk to Richart Ruddie. Richart founded The Reputation Management Company in 2011 and sold it to two private equity investors in 2021. Richart tells us how he sold his business with Quiet Light, how he ended up talking to more than 50 potential buyers, how listing his business for sale ended up becoming a marketing tool to get clients, why it's important to do due diligence on potential buyers, and what happened when a competitor quit the industry to become a pastor. We talk to Richart Ruddie. Richart founded The Reputation Management Company in 2011 and sold it to two private equity investors in 2021. Richart tells us how he sold his business with Quiet Light, how he ended up talking to more than 50 potential buyers, how listing his business for sale ended up becoming a marketing tool to get clients, why it's important to do due diligence on potential buyers, and what happened when a competitor quit the industry to become a pastor. reputation management, richart ruddie, brand defenders false full 34 d7f3fadd-b506-4bd1-842f-5de515bf50b8 Phil Palazzo Jr, President & Founder of PALAZZO Phil Palazzo, founder of PALAZZO, discusses various aspects of selling agencies in an interview. He highlights that growth is the most important metric for agency buyers and explains the complexity of due diligence. Phil shares his own experience of selling and buying back his agency twice. He emphasizes finding the best fit with a buyer rather than focusing solely on financial outcomes. Phil also mentions red flags when assessing compatibility between buyers and sellers, including falling asleep during a meeting. He differentiates his investment bank by emphasizing their industry experience and understanding from both sides of the M&A process. Phil advises clients on considering private equity or strategic buyers based on their specific needs and goals. Lastly, he reveals that many companies are not actually ready to be sold due to factors such as inadequate growth or scale.

]]> Wed, 1 Nov 2023 15:30:00 +0000 davidrod@gmail.com (Phil Palazzo Jr, David Rodnitzky) https://agenticshift.simplecast.com/episodes/phil-palazzo-jr-Wbm6eh58 Phil Palazzo, founder of PALAZZO, discusses various aspects of selling agencies in an interview. He highlights that growth is the most important metric for agency buyers and explains the complexity of due diligence. Phil shares his own experience of selling and buying back his agency twice. He emphasizes finding the best fit with a buyer rather than focusing solely on financial outcomes. Phil also mentions red flags when assessing compatibility between buyers and sellers, including falling asleep during a meeting. He differentiates his investment bank by emphasizing their industry experience and understanding from both sides of the M&A process. Phil advises clients on considering private equity or strategic buyers based on their specific needs and goals. Lastly, he reveals that many companies are not actually ready to be sold due to factors such as inadequate growth or scale.

]]> Phil Palazzo Jr, President & Founder of PALAZZO Phil Palazzo Jr, David Rodnitzky 00:26:52 In this episode of Agentic Shift, we talk to Phil Palazzo, founder of PALAZZO, a leading investment bank. Phil tells us why growth is the number one metric buyers of agencies want to see. Why founders are surprised by the complexity of due diligence, why most agencies aren't actually ready to be sold, the three ways to think about selling, and what happened when a buyer fell asleep during a pitch. In this episode of Agentic Shift, we talk to Phil Palazzo, founder of PALAZZO, a leading investment bank. Phil tells us why growth is the number one metric buyers of agencies want to see. Why founders are surprised by the complexity of due diligence, why most agencies aren't actually ready to be sold, the three ways to think about selling, and what happened when a buyer fell asleep during a pitch. palazzo, investment banker, m and a false full 33 eccda90c-8d34-498f-b24b-93a45aed476f Brian Bowman, Consumer Acquisition Brian Bowman, founder of Consumer Acquisition, talks about the shocks that impacted his business and led him to sell it. He discusses the challenges faced due to changes in Facebook's Value Bidding, the impact of COVID-19 on the app business, and Apple's removal of their tracking ID called IDFA. Brian shares his decision-making process for selling the company and highlights the importance of working with an investment banker during this process. He also emphasizes the need for thorough preparation before putting a business up for sale and offers insights into contract negotiation, describing it as a challenging experience.

The process of finalizing the purchase agreement was complex and required constant communication and iterations between Brain Labs in the UK and the speaker's team in San Francisco. Both sides were motivated to complete the deal before the end of the year, but it involved an enormous amount of work. The speaker emphasizes the importance and value of hiring a law firm for such transactions, as they provide expertise in foreseeing potential issues and proposing solutions. The lawyers worked tirelessly, acting as litigators and fighting for their client's interests during tough negotiations. Despite being expensive, their services were considered worthwhile.

The transcript also reveals that while going through this process, the speaker faced personal challenges, including strain on his marriage that required therapy. He experienced exhaustion due to working long hours and pushing himself physically. Eventually, after successfully completing the sale, he suffered a health emergency requiring emergency open heart surgery.

Post-sale life was impacted by external factors like changes at Facebook and Apple affecting business performance. Additionally, health issues led to retirement from work to focus on recovery and personal well-being.

Throughout this journey, Brain Labs demonstrated supportiveness towards their executive team member facing health difficulties by providing assistance when needed.

Retirement was not an easy decision for the speaker because building up the business felt like raising a child. However, knowing that his team was taken care of made it easier to let go.

The speaker reflects on their retirement process and the challenges of starting a new business in a chaotic market. They mention the difficulty of leaving their role as the center of their industry and the belief that founders have in the value of their stock. The speaker emphasizes the importance of maintaining personal belief and focus to be successful as an entrepreneur. They compare retiring to losing control, similar to when a child goes off to college. The speaker acknowledges that selling a business can sometimes feel like sacrificing purpose for money. Their advice for founders considering a sale is to approach it with passion and energy while also ensuring someone capable runs the existing business during the process. The speaker shares their positive experience with selling a startup compared to one that failed, expressing gratitude for the opportunity and hoping their insights are helpful.

]]> Mon, 16 Oct 2023 15:14:48 +0000 davidrod@gmail.com (brian bowman, david rodnitzky) https://agenticshift.simplecast.com/episodes/brian-bowman-consumer-acquisition-krWLihTz Brian Bowman, founder of Consumer Acquisition, talks about the shocks that impacted his business and led him to sell it. He discusses the challenges faced due to changes in Facebook's Value Bidding, the impact of COVID-19 on the app business, and Apple's removal of their tracking ID called IDFA. Brian shares his decision-making process for selling the company and highlights the importance of working with an investment banker during this process. He also emphasizes the need for thorough preparation before putting a business up for sale and offers insights into contract negotiation, describing it as a challenging experience.

The process of finalizing the purchase agreement was complex and required constant communication and iterations between Brain Labs in the UK and the speaker's team in San Francisco. Both sides were motivated to complete the deal before the end of the year, but it involved an enormous amount of work. The speaker emphasizes the importance and value of hiring a law firm for such transactions, as they provide expertise in foreseeing potential issues and proposing solutions. The lawyers worked tirelessly, acting as litigators and fighting for their client's interests during tough negotiations. Despite being expensive, their services were considered worthwhile.

The transcript also reveals that while going through this process, the speaker faced personal challenges, including strain on his marriage that required therapy. He experienced exhaustion due to working long hours and pushing himself physically. Eventually, after successfully completing the sale, he suffered a health emergency requiring emergency open heart surgery.

Post-sale life was impacted by external factors like changes at Facebook and Apple affecting business performance. Additionally, health issues led to retirement from work to focus on recovery and personal well-being.

Throughout this journey, Brain Labs demonstrated supportiveness towards their executive team member facing health difficulties by providing assistance when needed.

Retirement was not an easy decision for the speaker because building up the business felt like raising a child. However, knowing that his team was taken care of made it easier to let go.

The speaker reflects on their retirement process and the challenges of starting a new business in a chaotic market. They mention the difficulty of leaving their role as the center of their industry and the belief that founders have in the value of their stock. The speaker emphasizes the importance of maintaining personal belief and focus to be successful as an entrepreneur. They compare retiring to losing control, similar to when a child goes off to college. The speaker acknowledges that selling a business can sometimes feel like sacrificing purpose for money. Their advice for founders considering a sale is to approach it with passion and energy while also ensuring someone capable runs the existing business during the process. The speaker shares their positive experience with selling a startup compared to one that failed, expressing gratitude for the opportunity and hoping their insights are helpful.

]]> Brian Bowman, Consumer Acquisition brian bowman, david rodnitzky 00:35:55 We talk to Brian Bowman, founder of Consumer Acquisition. Brian tells us about the three shocks that instantly changed his business, why he valued his investment banker so much, how contract negotiation is like an ass whipping, how his deal led marriage counseling and how he ended up in the ER, and eventually emergency heart surgery days after he closed his sale.  We talk to Brian Bowman, founder of Consumer Acquisition. Brian tells us about the three shocks that instantly changed his business, why he valued his investment banker so much, how contract negotiation is like an ass whipping, how his deal led marriage counseling and how he ended up in the ER, and eventually emergency heart surgery days after he closed his sale.  performance creative, consumer acquisition, brainlabs, brian bowman false full 32 f561d8ab-9059-458f-9616-7a4ef04eb02f Sanjay Chadda, Canaccord Genuity We talk to Sanjay Chadda, Managing Director of Canaccord Genuity. Sanjay tells us how to prepare for the marathon of selling your agency, why M&A is like a marriage, how a sale changes the way a founder runs his business, and how Sanjay's sale of his own business helped him become a better banker. Enjoy the show!

]]> Thu, 5 Oct 2023 14:53:51 +0000 davidrod@gmail.com (sanjay chadda, david rodnitzky) https://agenticshift.simplecast.com/episodes/sanjay-chadda-canaccord-genuity-A630ALBZ We talk to Sanjay Chadda, Managing Director of Canaccord Genuity. Sanjay tells us how to prepare for the marathon of selling your agency, why M&A is like a marriage, how a sale changes the way a founder runs his business, and how Sanjay's sale of his own business helped him become a better banker. Enjoy the show!

]]> Sanjay Chadda, Canaccord Genuity sanjay chadda, david rodnitzky 00:31:10 We talk to Sanjay Chadda, Managing Director of Canaccord Genuity. Sanjay tells us how to prepare for the marathon of selling your agency, why M&A is like a marriage, how a sale changes the way a founder runs his business, and how Sanjay's sale of his own business helped him become a better banker. Enjoy the show! We talk to Sanjay Chadda, Managing Director of Canaccord Genuity. Sanjay tells us how to prepare for the marathon of selling your agency, why M&A is like a marriage, how a sale changes the way a founder runs his business, and how Sanjay's sale of his own business helped him become a better banker. Enjoy the show! investment bankers, agency m&a, selling your marketing agency, investment banking, agency mergers and acquisitions, sanjay chadda false full 31 d7248fe5-5b42-48be-9deb-ab2e1e3ccb1e Sanj Parikh, Position Squared We talk to Sanj Parikh, head of client growth at Position Squared, a 200 person performance marketing agency based in Santa Clara, CA. Sanj tells us how he went from Lehman Brothers to Hollywood (including a role on Hannah Montana) and then to online marketing. He also shares the genesis of the name Position Squared (Google nerds will enjoy the story), how the mnemonic RAMP describes great client service, and whether you should be worried about algorithms taking your job someday. 

]]> Thu, 12 Jan 2023 18:34:21 +0000 davidrod@gmail.com (sanj parikh, david rodnitzky) https://agenticshift.simplecast.com/episodes/sanj-parekh-position-squared-CGU_OXT5 We talk to Sanj Parikh, head of client growth at Position Squared, a 200 person performance marketing agency based in Santa Clara, CA. Sanj tells us how he went from Lehman Brothers to Hollywood (including a role on Hannah Montana) and then to online marketing. He also shares the genesis of the name Position Squared (Google nerds will enjoy the story), how the mnemonic RAMP describes great client service, and whether you should be worried about algorithms taking your job someday. 

]]> Sanj Parikh, Position Squared sanj parikh, david rodnitzky 00:28:49 We talk to Sanj Parikh, head of client growth at Position Squared, a 200 person performance marketing agency based in Santa Clara, CA. Sanj tells us how he went from Lehman Brothers to Hollywood (including a role on Hannah Montana) and then to online marketing. He also shares the genesis of the name Position Squared (Google nerds will enjoy the story), how the mnemonic RAMP describes great client service, and whether you should be worried about algorithms taking your job someday. We talk to Sanj Parikh, head of client growth at Position Squared, a 200 person performance marketing agency based in Santa Clara, CA. Sanj tells us how he went from Lehman Brothers to Hollywood (including a role on Hannah Montana) and then to online marketing. He also shares the genesis of the name Position Squared (Google nerds will enjoy the story), how the mnemonic RAMP describes great client service, and whether you should be worried about algorithms taking your job someday. position2 false full 30 d5b378e2-2694-488b-8654-b91629e77619 Kevin Lord Barry, Founder of Right Percent Kevin Lord Barry is founder of Right Percent, a B2B performance agency. Kevin tells us why doing B2B social media is so challenging, what a visual headline is and why it is so important, how he has grown a team where everyone has a minimum of eight years of experience, and why he values a low touch, high trust culture. Enjoy the show.

]]> Sun, 13 Nov 2022 16:47:03 +0000 davidrod@gmail.com (kevin lord barry, David Rodnitzky) https://agenticshift.simplecast.com/episodes/kevin-lord-barry-founder-of-right-percent-Ns3MJHUz Kevin Lord Barry is founder of Right Percent, a B2B performance agency. Kevin tells us why doing B2B social media is so challenging, what a visual headline is and why it is so important, how he has grown a team where everyone has a minimum of eight years of experience, and why he values a low touch, high trust culture. Enjoy the show.

]]> Kevin Lord Barry, Founder of Right Percent kevin lord barry, David Rodnitzky 00:28:44 Kevin Lord Barry is founder of Right Percent, a B2B performance agency. Kevin tells us why doing B2B social media is so challenging, what a visual headline is and why it is so important, how he has grown a team where everyone has a minimum of eight years of experience, and why he values a low touch, high trust culture. Enjoy the show. Kevin Lord Barry is founder of Right Percent, a B2B performance agency. Kevin tells us why doing B2B social media is so challenging, what a visual headline is and why it is so important, how he has grown a team where everyone has a minimum of eight years of experience, and why he values a low touch, high trust culture. Enjoy the show. b2b marketing, right percent false full 29 24c0f5b8-2777-40b0-9738-e6e70a7ab8fa Andreas Mueller, Co-Founder of Bloofusion Andreas Muller is co-founder of BlooFusion, a performance marketing agency based in the US and Germany. Andreas tells us how he started an agency to avoid moving to Houston Texas, how he won a Fortune 500 company shortly after starting his agency, why he gives away tons of information to potential clients via his Blooprint audits, and how cool and valuable it was to have a company wide retreat in Portugal this year!

]]> Tue, 4 Oct 2022 17:17:59 +0000 davidrod@gmail.com (andreas mueller, david rodnitzky) https://agenticshift.simplecast.com/episodes/andreas-mueller-co-founder-of-bloofusion-MvYsFrVM Andreas Muller is co-founder of BlooFusion, a performance marketing agency based in the US and Germany. Andreas tells us how he started an agency to avoid moving to Houston Texas, how he won a Fortune 500 company shortly after starting his agency, why he gives away tons of information to potential clients via his Blooprint audits, and how cool and valuable it was to have a company wide retreat in Portugal this year!

]]> Andreas Mueller, Co-Founder of Bloofusion andreas mueller, david rodnitzky 00:31:34 Andreas Muller is co-founder of BlooFusion, a performance marketing agency based in the US and Germany. Andreas tells us how he started an agency to avoid moving to Houston Texas, how he won a Fortune 500 company shortly after starting his agency, why he gives away tons of information to potential clients via his Blooprint audits, and how cool and valuable it was to have a company wide retreat in Portugal this year! Andreas Muller is co-founder of BlooFusion, a performance marketing agency based in the US and Germany. Andreas tells us how he started an agency to avoid moving to Houston Texas, how he won a Fortune 500 company shortly after starting his agency, why he gives away tons of information to potential clients via his Blooprint audits, and how cool and valuable it was to have a company wide retreat in Portugal this year! bloofusion false full 28 c2a834f4-54ed-4a69-a8f5-71140f5dcd50 Josh Krakauer, Founder of Sculpt Josh Krakauer is the Founder of Sculpt, a B2B social media agency. Josh tells us why he thinks focusing too much on one metric is a recipe for disaster, the five roles required for social media expertise, how he builds great culture in a fully remote environment, and  why he believes in hustle and heart as two of his core metrics. An important note: Josh started his agency after graduating from the University of Iowa - Go Hawks!

 

]]> Tue, 13 Sep 2022 17:15:03 +0000 davidrod@gmail.com (josh krakauer, david rodnitzky) https://agenticshift.simplecast.com/episodes/josh-krakauer-founder-of-sculpt-F0BoDzuo Josh Krakauer is the Founder of Sculpt, a B2B social media agency. Josh tells us why he thinks focusing too much on one metric is a recipe for disaster, the five roles required for social media expertise, how he builds great culture in a fully remote environment, and  why he believes in hustle and heart as two of his core metrics. An important note: Josh started his agency after graduating from the University of Iowa - Go Hawks!

 

]]> Josh Krakauer, Founder of Sculpt josh krakauer, david rodnitzky 00:31:30 Josh Krakauer is the Founder of Sculpt, a B2B social media agency. Josh tells us why he thinks focusing too much on one metric is a recipe for disaster, the five roles required for social media expertise, how he builds great culture in a fully remote environment, and why he believes in hustle and heart as two of his core metrics. An important note: Josh started his agency after graduating from the University of Iowa - Go Hawks! Josh Krakauer is the Founder of Sculpt, a B2B social media agency. Josh tells us why he thinks focusing too much on one metric is a recipe for disaster, the five roles required for social media expertise, how he builds great culture in a fully remote environment, and why he believes in hustle and heart as two of his core metrics. An important note: Josh started his agency after graduating from the University of Iowa - Go Hawks! sculpt agency false full 27 91d3d34d-375e-4b60-a8e1-566f657f29a8 Chris Goward, Managing Director of Wider Funnel We talk to Chris Goward, manager director of Wider Funnel, a conversion rate optimization and experimentation agency founded in Vancouver. Chris tells us how he got fired from an agency for being too scientific, what he considers the five levers of success in CRO, why test results are often countchrierintuitive, why he believes in the hedgehog principle, why he looks for mavericks with grit when he is hiring team members, and he explains Thursday awesomes and awfuls.

]]> Mon, 15 Aug 2022 20:49:23 +0000 davidrod@gmail.com (chris goward, david rodnitzky) https://agenticshift.simplecast.com/episodes/chris-goward-managing-director-of-wider-funnel-mRP7bkeN We talk to Chris Goward, manager director of Wider Funnel, a conversion rate optimization and experimentation agency founded in Vancouver. Chris tells us how he got fired from an agency for being too scientific, what he considers the five levers of success in CRO, why test results are often countchrierintuitive, why he believes in the hedgehog principle, why he looks for mavericks with grit when he is hiring team members, and he explains Thursday awesomes and awfuls.

]]> Chris Goward, Managing Director of Wider Funnel chris goward, david rodnitzky 00:34:06 We talk to Chris Goward, manager director of Wider Funnel, a conversion rate optimization and experimentation agency founded in Vancouver. Chris tells us how he got fired from an agency for being too scientific, what he considers the five levers of success in CRO, why test results are often countchrierintuitive, why he believes in the hedgehog principle, why he looks for mavericks with grit when he is hiring team members, and he explains Thursday awesomes and awfuls. We talk to Chris Goward, manager director of Wider Funnel, a conversion rate optimization and experimentation agency founded in Vancouver. Chris tells us how he got fired from an agency for being too scientific, what he considers the five levers of success in CRO, why test results are often countchrierintuitive, why he believes in the hedgehog principle, why he looks for mavericks with grit when he is hiring team members, and he explains Thursday awesomes and awfuls. widerfunnel, wider funnel false full 26 c9e76b94-0dc4-40b9-bb81-f1b4247dea02 John McKusick, Founder of NextLeft John McKusick is founder of NextLeft, a digital agency based in San Diego. John tells us about his days on the high school surfing team what is was like running a digital agency in 1999, why he is making his agency a B corp, how he created amazing content for a client to get them ranked #1 for the competitive term, baseball bats, and how he came up with the name NextLeft (hint, it is surfing related!)

 

]]> Wed, 29 Jun 2022 20:46:52 +0000 davidrod@gmail.com (john mckusick, david rodnitzky) https://agenticshift.simplecast.com/episodes/john-mckusick-founder-of-nextleft-z9HN26Hs John McKusick is founder of NextLeft, a digital agency based in San Diego. John tells us about his days on the high school surfing team what is was like running a digital agency in 1999, why he is making his agency a B corp, how he created amazing content for a client to get them ranked #1 for the competitive term, baseball bats, and how he came up with the name NextLeft (hint, it is surfing related!)

 

]]> John McKusick, Founder of NextLeft john mckusick, david rodnitzky 00:34:45 John McKusick is founder of NextLeft, a digital agency based in San Diego. John tells us about his days on the high school surfing team what is was like running a digital agency in 1999, why he is making his agency a B corp, how he created amazing content for a client to get them ranked #1 for the competitive term, baseball bats, and how he came up with the name NextLeft (hint, it is surfing related!) John McKusick is founder of NextLeft, a digital agency based in San Diego. John tells us about his days on the high school surfing team what is was like running a digital agency in 1999, why he is making his agency a B corp, how he created amazing content for a client to get them ranked #1 for the competitive term, baseball bats, and how he came up with the name NextLeft (hint, it is surfing related!) false full 25 c2f1d493-9e89-4b69-8fc9-f65324081ee2 Jean Ginzburg, Founder of Alpenglo Digital Jean Ginzburg is Founder of Alpenglo Digital. Jean tells us why she encourages team members to invest five hours a week in learning, why and how she responds to all client requests in 24 hours of less, how she went from being an international relations major to running an agency, and why she was recruited by the CIA out of college (and for the record, we aren’t 100% sure that she isn’t actually in the CIA!)

]]> Wed, 22 Jun 2022 07:34:58 +0000 davidrod@gmail.com (jean ginzburg, david rodnitzky) https://agenticshift.simplecast.com/episodes/jean-ginzburg-founder-of-alpenglo-digital-wzNdsFaD Jean Ginzburg is Founder of Alpenglo Digital. Jean tells us why she encourages team members to invest five hours a week in learning, why and how she responds to all client requests in 24 hours of less, how she went from being an international relations major to running an agency, and why she was recruited by the CIA out of college (and for the record, we aren’t 100% sure that she isn’t actually in the CIA!)

]]> Jean Ginzburg, Founder of Alpenglo Digital jean ginzburg, david rodnitzky 00:30:27 Jean Ginzburg is Founder of Alpenglo Digital. Jean tells us why she encourages team members to invest five hours a week in learning, why and how she responds to all client requests in 24 hours of less, how she went from being an international relations major to running an agency, and why she was recruited by the CIA out of college (and for the record, we aren’t 100% sure that she isn’t actually in the CIA!) Jean Ginzburg is Founder of Alpenglo Digital. Jean tells us why she encourages team members to invest five hours a week in learning, why and how she responds to all client requests in 24 hours of less, how she went from being an international relations major to running an agency, and why she was recruited by the CIA out of college (and for the record, we aren’t 100% sure that she isn’t actually in the CIA!) alpenglo digital false full 24 a6cf8edf-759c-4b23-be2a-8075fa1b6577 Matt Quirie, Founder of ROI DNA Matt Quirie is Founder of ROIDNA, a B2B digital marketing agency. Matt tells us why every hire - even his EA - is given classes in ad tech, how client focus drove massive growth, what he means by “bring your whole self” as a core value, why he believes content is the future of marketing, and how he manages campaigns with very long lead to close times.

]]> Wed, 15 Jun 2022 15:00:00 +0000 davidrod@gmail.com (matt quirie, david rodnitzky) https://agenticshift.simplecast.com/episodes/matt-quirie-founder-of-roi-dna-FDJwIhSM Matt Quirie is Founder of ROIDNA, a B2B digital marketing agency. Matt tells us why every hire - even his EA - is given classes in ad tech, how client focus drove massive growth, what he means by “bring your whole self” as a core value, why he believes content is the future of marketing, and how he manages campaigns with very long lead to close times.

]]> Matt Quirie, Founder of ROI DNA matt quirie, david rodnitzky 00:31:53 Matt Quirie is Founder of ROIDNA, a B2B digital marketing agency. Matt tells us why every hire - even his EA - is given classes in ad tech, how client focus drove massive growth, what he means by “bring your whole self” as a core value, why he believes content is the future of marketing, and how he manages campaigns with very long lead to close times. Matt Quirie is Founder of ROIDNA, a B2B digital marketing agency. Matt tells us why every hire - even his EA - is given classes in ad tech, how client focus drove massive growth, what he means by “bring your whole self” as a core value, why he believes content is the future of marketing, and how he manages campaigns with very long lead to close times. roi dna, roidna false full 23 e6c62fe8-6547-424e-9c12-2ed0dc6dd3fb Martin Woolley, CEO of What's Possible Group Martin Woolley is CEO of The What’s Possible Group, a London-based marketing group focused on growing dynamic emerging brands. Martin tells why he embraces making mistakes and the power of black box thinking, why he likes the Goffee and Jones culture model, why he’d say no to Coca Cola (and most other large companies) as a client, why he believes agencies are in the client happiness business, why he emphasizes passion, inquisitiveness, caring and knowledge with his team, and he even recommends a great indie rock band that everything should be listening to!

Martin Woolley LinkedIn

What’s Possible Group Website

Black Box Thinking, a book by Matthew Syed

The Hold Steady Band

]]> Wed, 8 Jun 2022 14:58:33 +0000 davidrod@gmail.com (martin wooley, david rodnitzky) https://agenticshift.simplecast.com/episodes/martin-woolley-ceo-of-whats-possible-group-fapUGxZs Martin Woolley is CEO of The What’s Possible Group, a London-based marketing group focused on growing dynamic emerging brands. Martin tells why he embraces making mistakes and the power of black box thinking, why he likes the Goffee and Jones culture model, why he’d say no to Coca Cola (and most other large companies) as a client, why he believes agencies are in the client happiness business, why he emphasizes passion, inquisitiveness, caring and knowledge with his team, and he even recommends a great indie rock band that everything should be listening to!

Martin Woolley LinkedIn

What’s Possible Group Website

Black Box Thinking, a book by Matthew Syed

The Hold Steady Band

]]> Martin Woolley, CEO of What's Possible Group martin wooley, david rodnitzky 00:37:19 Martin Woolley is CEO of The What’s Possible Group, a London-based marketing group focused on growing dynamic emerging brands. Martin tells why he embraces making mistakes and the power of black box thinking, why he likes the Goffee and Jones culture model, why he’d say no to Coca Cola (and most other large companies) as a client, why he believes agencies are in the client happiness business, why he emphasizes passion, inquisitiveness, caring and knowledge with his team, and he even recommends a great indie rock band that everything should be listening to! Martin Woolley is CEO of The What’s Possible Group, a London-based marketing group focused on growing dynamic emerging brands. Martin tells why he embraces making mistakes and the power of black box thinking, why he likes the Goffee and Jones culture model, why he’d say no to Coca Cola (and most other large companies) as a client, why he believes agencies are in the client happiness business, why he emphasizes passion, inquisitiveness, caring and knowledge with his team, and he even recommends a great indie rock band that everything should be listening to! false full 22 63283ffa-def4-4240-8963-65191fcfc58e Soso Sazesh, Founder of Growth Pilots Soso Sazesh is the founder of Growth Pilots, a performance marketing agency he sold to Wpromote in 2019. Soso tells us why most agencies aren't equipped to work with startups, why it's hard to scale an agency with startup clients, how firing one of his largest clients created a great culture, what he means by people, partnership, and adaptability, why performance marketers are convinced branding doesn't work and vice versa, and what it was like to sell his 20-person agency to a 600-person agency.

]]> Wed, 1 Jun 2022 15:00:00 +0000 davidrod@gmail.com (soso sazesh, david rodnitzky) https://agenticshift.simplecast.com/episodes/soso-sazesh-founder-of-growth-pilots-5AiFKiH9 Soso Sazesh is the founder of Growth Pilots, a performance marketing agency he sold to Wpromote in 2019. Soso tells us why most agencies aren't equipped to work with startups, why it's hard to scale an agency with startup clients, how firing one of his largest clients created a great culture, what he means by people, partnership, and adaptability, why performance marketers are convinced branding doesn't work and vice versa, and what it was like to sell his 20-person agency to a 600-person agency.

]]> Soso Sazesh, Founder of Growth Pilots soso sazesh, david rodnitzky 00:37:05 Soso Sazesh is the founder of Growth Pilots, a performance marketing agency he sold to Wpromote in 2019. Soso tells us why most agencies aren't equipped to work with startups, why it's hard to scale an agency with startup clients, how firing one of his largest clients created a great culture, what he means by people, partnership, and adaptability, why performance marketers are convinced branding doesn't work and vice versa, and what it was like to sell his 20-person agency to a 600-person agency. Soso Sazesh is the founder of Growth Pilots, a performance marketing agency he sold to Wpromote in 2019. Soso tells us why most agencies aren't equipped to work with startups, why it's hard to scale an agency with startup clients, how firing one of his largest clients created a great culture, what he means by people, partnership, and adaptability, why performance marketers are convinced branding doesn't work and vice versa, and what it was like to sell his 20-person agency to a 600-person agency. wpromote, growth pilots false full 21 0b1991d6-0113-4821-aba6-0f2f8d9d1ee7 Agatha Chang, Co-Founder of Grain Group Agatha Chang is co-founder of GRAIN Group, a 40-person data-driven performance agency. Agatha tells us what Type 2 fun means and why she looks for it in hiring, how a brainstorming session about vodka led to the founding of the agency, the importance of architecting data when delivering reports to clients, why she is the first interviewer for every new hire, why she's built a culture that emphasizes collaboration over bosses, and the true story of the indie rock song Agatha Chang by the Eels.

Agatha Chang LinkedIn

GRAIN Group Website

Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term, a book by David M. Cote.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value, a book by Frederick Reichheld

]]> Thu, 26 May 2022 15:00:00 +0000 davidrod@gmail.com (agatha chang, david rodnitzky) https://agenticshift.simplecast.com/episodes/agatha-chang-co-founder-of-grain-group-NTIxKQ9U Agatha Chang is co-founder of GRAIN Group, a 40-person data-driven performance agency. Agatha tells us what Type 2 fun means and why she looks for it in hiring, how a brainstorming session about vodka led to the founding of the agency, the importance of architecting data when delivering reports to clients, why she is the first interviewer for every new hire, why she's built a culture that emphasizes collaboration over bosses, and the true story of the indie rock song Agatha Chang by the Eels.

Agatha Chang LinkedIn

GRAIN Group Website

Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term, a book by David M. Cote.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value, a book by Frederick Reichheld

]]> Agatha Chang, Co-Founder of Grain Group agatha chang, david rodnitzky 00:35:17 Agatha Chang is co-founder of GRAIN Group, a 40-person data-driven performance agency. Agatha tells us what Type 2 fun means and why she looks for it in hiring, how a brainstorming session about vodka led to the founding of the agency, the importance of architecting data when delivering reports to clients, why she is the first interviewer for every new hire, why she's built a culture that emphasizes collaboration over bosses, and the true story of the indie rock song Agatha Chang by the Eels. Agatha Chang is co-founder of GRAIN Group, a 40-person data-driven performance agency. Agatha tells us what Type 2 fun means and why she looks for it in hiring, how a brainstorming session about vodka led to the founding of the agency, the importance of architecting data when delivering reports to clients, why she is the first interviewer for every new hire, why she's built a culture that emphasizes collaboration over bosses, and the true story of the indie rock song Agatha Chang by the Eels. grain group false full 20 b3a77ea5-f8ff-4f9b-9393-cc954fc8a12b Prashant Puri - Co-Founder of AdLift Prashant Puri is co-founder of AdLift, a 120-person performance agency. Prashant tells us how he signed PayPal as a client in his first year of business, why he interviews 75 people before he makes a hire, why focus is key to agency success, and why he emphasizes empathy and humility as core values.

Prashant Puri LinkedIn

AdLift Website

Zero to One: Notes on Startups, or How to Build the Future, a book by Peter Thiel and Blake Masters

Leaders Eat Last: Why Some Teams Pull Together and Others Don't, a book by Simon Sinek

]]> Mon, 23 May 2022 06:27:00 +0000 davidrod@gmail.com (prashant puri, david rodnitzky) https://agenticshift.simplecast.com/episodes/prashant-puri-co-founder-of-adlift-byTcgHPL Prashant Puri is co-founder of AdLift, a 120-person performance agency. Prashant tells us how he signed PayPal as a client in his first year of business, why he interviews 75 people before he makes a hire, why focus is key to agency success, and why he emphasizes empathy and humility as core values.

Prashant Puri LinkedIn

AdLift Website

Zero to One: Notes on Startups, or How to Build the Future, a book by Peter Thiel and Blake Masters

Leaders Eat Last: Why Some Teams Pull Together and Others Don't, a book by Simon Sinek

]]> Prashant Puri - Co-Founder of AdLift prashant puri, david rodnitzky 00:31:50 Prashant Puri is co-founder of AdLift, a 120-person performance agency. Prashant tells us how he signed PayPal as a client in his first year of business, why he interviews 75 people before he makes a hire, why focus is key to agency success, and why he emphasizes empathy and humility as core values. Prashant Puri is co-founder of AdLift, a 120-person performance agency. Prashant tells us how he signed PayPal as a client in his first year of business, why he interviews 75 people before he makes a hire, why focus is key to agency success, and why he emphasizes empathy and humility as core values. adlift false full 18 e69cf306-7b08-41a0-8258-9c7a5e7c2224 Stephanie Harris, CEO of PartnerCentric Stephanie Harris is CEO of PartnerCentric, a 60 person affiliate marketing agency. Stephanie tells us the difference between being an agency COO and agency CEO, why her top core value is professional intimacy (and what exactly that means), how to measure speed to value for customers, why she sees negative feedback as a gift, and how to identify people who want to work remote for the wrong reasons.

Links

Stephanie Harris LinkedIn

PartnerCentric Website

]]> Wed, 18 May 2022 15:09:35 +0000 davidrod@gmail.com (stephanie harris, david rodnitzky) https://agenticshift.simplecast.com/episodes/stephanie-harris-ceo-of-partnercentric-NkUK8aya Stephanie Harris is CEO of PartnerCentric, a 60 person affiliate marketing agency. Stephanie tells us the difference between being an agency COO and agency CEO, why her top core value is professional intimacy (and what exactly that means), how to measure speed to value for customers, why she sees negative feedback as a gift, and how to identify people who want to work remote for the wrong reasons.

Links

Stephanie Harris LinkedIn

PartnerCentric Website

]]> Stephanie Harris, CEO of PartnerCentric stephanie harris, david rodnitzky 00:43:11 Stephanie Harris is CEO of PartnerCentric, a 60 person affiliate marketing agency. Stephanie tells us the difference between being an agency COO and agency CEO, why her top core value is professional intimacy (and what exactly that means), how to measure speed to value for customers, why she sees negative feedback as a gift, and how to identify people who want to work remote for the wrong reasons. Stephanie Harris is CEO of PartnerCentric, a 60 person affiliate marketing agency. Stephanie tells us the difference between being an agency COO and agency CEO, why her top core value is professional intimacy (and what exactly that means), how to measure speed to value for customers, why she sees negative feedback as a gift, and how to identify people who want to work remote for the wrong reasons. partnercentric, stephanie harris false full 19 c8105e5a-35a7-4561-983e-135f5a508cb5 Mike Nelson, Co-Founder of Four15 Digital Mike Nelson is co-founder of Four15 Digital, a performance marketing agency with offices in Long Beach and Walnut Creek, California. Mike tells us how he went from being a high school math teacher to an SEM expert, why he loves auditing potential clients’ accounts, why he values mindset diversity in this company, how COVID has made people more comfortable with agencies, and why he thinks client relationships would be better if clients that sometimes presented to agencies instead of vice versa. 

Links

Mike Nelson LinkedIn

Four15 Digital Website

Purple Cow, a book by Seth Godin

]]> Wed, 4 May 2022 15:12:29 +0000 davidrod@gmail.com (mike nelson, david rodnitzky) https://agenticshift.simplecast.com/episodes/mike-nelson-co-founder-of-four15-digital-qvHXUjQt Mike Nelson is co-founder of Four15 Digital, a performance marketing agency with offices in Long Beach and Walnut Creek, California. Mike tells us how he went from being a high school math teacher to an SEM expert, why he loves auditing potential clients’ accounts, why he values mindset diversity in this company, how COVID has made people more comfortable with agencies, and why he thinks client relationships would be better if clients that sometimes presented to agencies instead of vice versa. 

Links

Mike Nelson LinkedIn

Four15 Digital Website

Purple Cow, a book by Seth Godin

]]> Mike Nelson, Co-Founder of Four15 Digital mike nelson, david rodnitzky 00:59:35 Mike Nelson is co-founder of Four15 Digital, a performance marketing agency with offices in Long Beach and Walnut Creek, California. Mike tells us how he went from being a high school math teacher to an SEM expert, why he loves auditing potential clients’ accounts, why he values mindset diversity in this company, how COVID has made people more comfortable with agencies, and why he thinks client relationships would be better if clients that sometimes presented to agencies instead of vice versa. Mike Nelson is co-founder of Four15 Digital, a performance marketing agency with offices in Long Beach and Walnut Creek, California. Mike tells us how he went from being a high school math teacher to an SEM expert, why he loves auditing potential clients’ accounts, why he values mindset diversity in this company, how COVID has made people more comfortable with agencies, and why he thinks client relationships would be better if clients that sometimes presented to agencies instead of vice versa. four 15 digital false full 17 badb2d0c-a700-4da1-a078-84896f2a32c3 Steve Weiss, Founder of MuteSix We talked to Steve Weiss, founder of MuteSix, a performance marketing agency that is now part of iProspect and Dentsu. Steve tells us how he was borderline homeless when he started learning Facebook ads to promote his standup comedy with jeans in LA, why he invented a holiday called National Dry Cleaning Day for one of his clients, how a vacation convinced him to make his first hire, and how sneaking into a Facebook party in Las Vegas eventually led to his company's acquisition. 

Links

Steve Weiss LinkedIn

MuteSix Website

Daniel Rutberg LinkedIn

]]> Wed, 27 Apr 2022 15:00:00 +0000 davidrod@gmail.com (steve weiss, david rodnitzky) https://agenticshift.simplecast.com/episodes/steve-weiss-founder-of-mutesix-M9E_zhBV We talked to Steve Weiss, founder of MuteSix, a performance marketing agency that is now part of iProspect and Dentsu. Steve tells us how he was borderline homeless when he started learning Facebook ads to promote his standup comedy with jeans in LA, why he invented a holiday called National Dry Cleaning Day for one of his clients, how a vacation convinced him to make his first hire, and how sneaking into a Facebook party in Las Vegas eventually led to his company's acquisition. 

Links

Steve Weiss LinkedIn

MuteSix Website

Daniel Rutberg LinkedIn

]]> Steve Weiss, Founder of MuteSix steve weiss, david rodnitzky 00:33:00 We talked to Steve Weiss, founder of MuteSix, a performance marketing agency that is now part of iProspect and Dentsu. Steve tells us how he was borderline homeless when he started learning Facebook ads to promote his standup comedy with jeans in LA, why he invented a holiday called National Dry Cleaning Day for one of his clients, how a vacation convinced him to make his first hire, and how sneaking into a Facebook party in Las Vegas eventually led to his company's acquisition. We talked to Steve Weiss, founder of MuteSix, a performance marketing agency that is now part of iProspect and Dentsu. Steve tells us how he was borderline homeless when he started learning Facebook ads to promote his standup comedy with jeans in LA, why he invented a holiday called National Dry Cleaning Day for one of his clients, how a vacation convinced him to make his first hire, and how sneaking into a Facebook party in Las Vegas eventually led to his company's acquisition. dentsu, iprospect, mute six, mutesix false full 16 1f2210e2-0f35-401f-8e6d-eb8750b6dd35 Jesse Pujji and Jon Oberlander, Ampush Media Jesse Pujji is  Co-founder of Ampush, and Jon Oberlander is CEO of Ampush. Jesse and Jon tell us how they scaled their agency to $25 million in revenue in five years, why Jesse decided to step down as CEO, and how he chose Jon to replace him, how they utilized their 427-person-strong alumni network, why discovering your zone of genius is so important, and why they like their team to always be on a light, uncomfortable learning curve.

Links

Jessi Pujji LinkedIn

Jon Oberlander LinkedIn

Ampush Media Website

]]> Wed, 20 Apr 2022 15:00:00 +0000 davidrod@gmail.com (jesse pujji, jon oberlander, david rodnitzky) https://agenticshift.simplecast.com/episodes/jesse-pujji-and-jon-oberlander-ampush-media-oE6ZmSku Jesse Pujji is  Co-founder of Ampush, and Jon Oberlander is CEO of Ampush. Jesse and Jon tell us how they scaled their agency to $25 million in revenue in five years, why Jesse decided to step down as CEO, and how he chose Jon to replace him, how they utilized their 427-person-strong alumni network, why discovering your zone of genius is so important, and why they like their team to always be on a light, uncomfortable learning curve.

Links

Jessi Pujji LinkedIn

Jon Oberlander LinkedIn

Ampush Media Website

]]> Jesse Pujji and Jon Oberlander, Ampush Media jesse pujji, jon oberlander, david rodnitzky 00:45:36 Jesse Pujji is Co-founder of Ampush, and Jon Oberlander is CEO of Ampush. Jesse and Jon tell us how they scaled their agency to $25 million in revenue in five years, why Jesse decided to step down as CEO, and how he chose Jon to replace him, how they utilized their 427-person-strong alumni network, why discovering your zone of genius is so important, and why they like their team to always be on a light, uncomfortable learning curve. Jesse Pujji is Co-founder of Ampush, and Jon Oberlander is CEO of Ampush. Jesse and Jon tell us how they scaled their agency to $25 million in revenue in five years, why Jesse decided to step down as CEO, and how he chose Jon to replace him, how they utilized their 427-person-strong alumni network, why discovering your zone of genius is so important, and why they like their team to always be on a light, uncomfortable learning curve. ampush media false full 15 2c62d5f1-72e5-439d-9669-0bfd11d83ccd Tim Ringel, Founder of Meet the People Tim Ringel is Founder and CEO of Meet the People, a 500+ person agency group that started in late 2021. Tim tells us why working at a boring job at a German bank inspired him to become a startup founder, why he believes in-housing comes in waves, why he gives all of his employees equity, why he believes agency should go after the next 500 companies after the Fortune 500, how to build a great culture in large organizations, and why he believes agencies will never die.

Tim Ringel LinkedIn

Meet the People Website

Purple Cow: Transform Your Business by Being Remarkable, a book by Seth Godin

What Got You Here Won’t Get You There, a book by Marshall Goldsmith

 

]]> Wed, 13 Apr 2022 15:00:00 +0000 davidrod@gmail.com (tim ringel, David Rodnitzky) https://agenticshift.simplecast.com/episodes/tim-ringel-founder-of-meet-the-people-QW5yfeFv Tim Ringel is Founder and CEO of Meet the People, a 500+ person agency group that started in late 2021. Tim tells us why working at a boring job at a German bank inspired him to become a startup founder, why he believes in-housing comes in waves, why he gives all of his employees equity, why he believes agency should go after the next 500 companies after the Fortune 500, how to build a great culture in large organizations, and why he believes agencies will never die.

Tim Ringel LinkedIn

Meet the People Website

Purple Cow: Transform Your Business by Being Remarkable, a book by Seth Godin

What Got You Here Won’t Get You There, a book by Marshall Goldsmith

 

]]> Tim Ringel, Founder of Meet the People tim ringel, David Rodnitzky 01:08:58 Tim Ringel is Founder and CEO of Meet the People, a 500+ person agency group that started in late 2021. Tim tells us why working at a boring job at a German bank inspired him to become a startup founder, why he believes in-housing comes in waves, why he gives all of his employees equity, why he believes agency should go after the next 500 companies after the Fortune 500, how to build a great culture in large organizations, and why he believes agencies will never die. Tim Ringel is Founder and CEO of Meet the People, a 500+ person agency group that started in late 2021. Tim tells us why working at a boring job at a German bank inspired him to become a startup founder, why he believes in-housing comes in waves, why he gives all of his employees equity, why he believes agency should go after the next 500 companies after the Fortune 500, how to build a great culture in large organizations, and why he believes agencies will never die. meet the people false full 14 03f510c9-4d42-4550-a4e8-a59682470881 Tim Ash, Founder of TimAsh.com We talk to Tim Ash, founder of TimAsh.com. Tim tells us about the pros and cons of being 10 years ahead of key marketing trends, why working with clients sometimes feels like marrying an insane person, why one of his clients turned down a clear $17 million optimization opportunity, what his time as a child in the Soviet Union taught him about account management, and why he believes ageism is a problem in online marketing.

]]> Wed, 6 Apr 2022 15:00:00 +0000 davidrod@gmail.com (Tim Ash, David Rodnitzky) https://agenticshift.simplecast.com/episodes/tim-ash-nkILkO5E We talk to Tim Ash, founder of TimAsh.com. Tim tells us about the pros and cons of being 10 years ahead of key marketing trends, why working with clients sometimes feels like marrying an insane person, why one of his clients turned down a clear $17 million optimization opportunity, what his time as a child in the Soviet Union taught him about account management, and why he believes ageism is a problem in online marketing.

]]> Tim Ash, Founder of TimAsh.com Tim Ash, David Rodnitzky 00:57:17 We talk to Tim Ash, founder of TimAsh.com. Tim tells us about the pros and cons of being 10 years ahead of key marketing trends, why working with clients sometimes feels like marrying an insane person, why one of his clients turned down a clear $17 million optimization opportunity, what his time as a child in the Soviet Union taught him about account management, and why he believes ageism is a problem in online marketing. We talk to Tim Ash, founder of TimAsh.com. Tim tells us about the pros and cons of being 10 years ahead of key marketing trends, why working with clients sometimes feels like marrying an insane person, why one of his clients turned down a clear $17 million optimization opportunity, what his time as a child in the Soviet Union taught him about account management, and why he believes ageism is a problem in online marketing. false full 13 10226d7f-9b80-4ece-896c-dd8b94b320b7 Janel Laravie, Founder of Chacka Marketing Janel Laravie is Founder of Chacka Marketing, a performance marketing agency based in Tampa, Florida. Janel tells us about some of her unusual, but effective hiring questions, why she thinks Zoom calls are beautiful, how the ugly side of business prompted her to start her agency, how her agency work directly led to 50 new jobs in a small Ohio town, and what exactly Chacka means. Sadly, it’s not a reference to the ‘70s TV show Land Of The Lost.

Links

Janel Laravie LinkedIn

Chacka Marketing Website

Traction: Get A Grip On Your Business, a book by Gino Wickman

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, a book by Gino Wickman and Mack C. Winters

]]> Wed, 30 Mar 2022 15:00:00 +0000 davidrod@gmail.com (janel laravie, david rodnitzky) https://agenticshift.simplecast.com/episodes/janel-laravie-founder-of-chacka-marketing-siP55Hfy Janel Laravie is Founder of Chacka Marketing, a performance marketing agency based in Tampa, Florida. Janel tells us about some of her unusual, but effective hiring questions, why she thinks Zoom calls are beautiful, how the ugly side of business prompted her to start her agency, how her agency work directly led to 50 new jobs in a small Ohio town, and what exactly Chacka means. Sadly, it’s not a reference to the ‘70s TV show Land Of The Lost.

Links

Janel Laravie LinkedIn

Chacka Marketing Website

Traction: Get A Grip On Your Business, a book by Gino Wickman

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, a book by Gino Wickman and Mack C. Winters

]]> Janel Laravie, Founder of Chacka Marketing janel laravie, david rodnitzky 00:45:29 Janel Laravie is Founder of Chacka Marketing, a performance marketing agency based in Tampa, Florida. Janel tells us about some of her unusual, but effective hiring questions, why she thinks Zoom calls are beautiful, how the ugly side of business prompted her to start her agency, how her agency work directly led to 50 new jobs in a small Ohio town, and what exactly Chacka means. Sadly, it’s not a reference to the ‘70s TV show Land Of The Lost. Janel Laravie is Founder of Chacka Marketing, a performance marketing agency based in Tampa, Florida. Janel tells us about some of her unusual, but effective hiring questions, why she thinks Zoom calls are beautiful, how the ugly side of business prompted her to start her agency, how her agency work directly led to 50 new jobs in a small Ohio town, and what exactly Chacka means. Sadly, it’s not a reference to the ‘70s TV show Land Of The Lost. chacka marketing false full 12 46311495-c21e-4825-bd0c-dc849f5529f0 Alex Porter, CEO of Location3 Alex Porter is CEO of Location3, an 80-person Denver-based agency that helps franchises with their online marketing. Alex tells us how he went from snowboarding bum to CEO, how he overcame digital advertising skepticism in the franchise space, why he wants to make sure his clients’ kids can go to summer camp, why he applies his company's core values to clients, what a TSS budget is and why it's so important, and why he takes tart cherry supplements

Alex Porter LinkedIn

Location3 Website

Traction: Get A Grip On Your Business, a book by Gino Wickman

Simple Habits for Complex Times, a book by Jennifer Garvey Berger and Keith Johnston

Organizational Physics, a book by Lex Sisney

What Got You Here Won't Get You There, a book by Marshall Goldsmith

]]> Wed, 23 Mar 2022 15:00:00 +0000 davidrod@gmail.com (Alex Porter, David Rodnitzky) https://agenticshift.simplecast.com/episodes/alex-porter-ceo-of-location3-_oJh_fEk Alex Porter is CEO of Location3, an 80-person Denver-based agency that helps franchises with their online marketing. Alex tells us how he went from snowboarding bum to CEO, how he overcame digital advertising skepticism in the franchise space, why he wants to make sure his clients’ kids can go to summer camp, why he applies his company's core values to clients, what a TSS budget is and why it's so important, and why he takes tart cherry supplements

Alex Porter LinkedIn

Location3 Website

Traction: Get A Grip On Your Business, a book by Gino Wickman

Simple Habits for Complex Times, a book by Jennifer Garvey Berger and Keith Johnston

Organizational Physics, a book by Lex Sisney

What Got You Here Won't Get You There, a book by Marshall Goldsmith

]]> Alex Porter, CEO of Location3 Alex Porter, David Rodnitzky 00:37:39 Alex Porter is CEO of Location3, an 80-person Denver-based agency that helps franchises with their online marketing. Alex tells us how he went from snowboarding bum to CEO, how he overcame digital advertising skepticism in the franchise space, why he wants to make sure his clients’ kids can go to summer camp, why he applies his company's core values to clients, what a TSS budget is and why it's so important, and why he takes tart cherry supplements Alex Porter is CEO of Location3, an 80-person Denver-based agency that helps franchises with their online marketing. Alex tells us how he went from snowboarding bum to CEO, how he overcame digital advertising skepticism in the franchise space, why he wants to make sure his clients’ kids can go to summer camp, why he applies his company's core values to clients, what a TSS budget is and why it's so important, and why he takes tart cherry supplements location3 false full 11 3402eb40-caf1-4101-a108-c04239ddb2f8 Joe Lakin, Co-Founder of Objective Media Joe Lakin is a partner with Victory Enterprises. Victory does online marketing for political campaigns and social causes and is based in Davenport, Iowa. Joe tells us why he calls his clients guaranteed to go broke startups, the similarity between a startup’s founder story, and that of a politician, how his agency helped defeat Steve king, the controversial longstanding Iowa Congressman, and why he values being Midwestern nice. I also share a story about a guy who told me back in college not to act like Bill Clinton who was eventually pardoned by President Trump last year. Enjoy the show. 

Links

Joe Lakin LinkedIn

Victory Enterprises Website

]]> Wed, 16 Mar 2022 15:00:00 +0000 davidrod@gmail.com (joe lakin, david rodnitzky) https://agenticshift.simplecast.com/episodes/joe-lakin-co-founder-of-objective-media-8p1jQUti Joe Lakin is a partner with Victory Enterprises. Victory does online marketing for political campaigns and social causes and is based in Davenport, Iowa. Joe tells us why he calls his clients guaranteed to go broke startups, the similarity between a startup’s founder story, and that of a politician, how his agency helped defeat Steve king, the controversial longstanding Iowa Congressman, and why he values being Midwestern nice. I also share a story about a guy who told me back in college not to act like Bill Clinton who was eventually pardoned by President Trump last year. Enjoy the show. 

Links

Joe Lakin LinkedIn

Victory Enterprises Website

]]> Joe Lakin, Co-Founder of Objective Media joe lakin, david rodnitzky 00:58:59 Joe Lakin is a partner with Victory Enterprises. Victory does online marketing for political campaigns and social causes and is based in Davenport, Iowa. Joe tells us why he calls his clients guaranteed to go broke startups, the similarity between a startup’s founder story, and that of a politician, how his agency helped defeat Steve king, the controversial longstanding Iowa Congressman, and why he values being Midwestern nice. I also share a story about a guy who told me back in college not to act like Bill Clinton who was eventually pardoned by President Trump last year. Enjoy the show. Joe Lakin is a partner with Victory Enterprises. Victory does online marketing for political campaigns and social causes and is based in Davenport, Iowa. Joe tells us why he calls his clients guaranteed to go broke startups, the similarity between a startup’s founder story, and that of a politician, how his agency helped defeat Steve king, the controversial longstanding Iowa Congressman, and why he values being Midwestern nice. I also share a story about a guy who told me back in college not to act like Bill Clinton who was eventually pardoned by President Trump last year. Enjoy the show. objective media, victory enterprises false full 10 72572ec9-e208-4cc7-bdef-9291f47572f5 David Canington, Co-Founder of Ardent Creative David Canington is co-founder of Ardent Creative, a web design and creative agency based in Fort Worth, Texas. David tells us how past jobs as a car salesman and Christian rock musician influenced his career, why he believes process is more important than the product, why he hires for fit over talent, why he calls back inbound leads within five minutes, and why a prospective employee showed up for an interview in an apron and sent the office fresh cookies.

Links

David Canington LinkedIn

Ardent Creative Website

The 22 Immutable Laws of Branding—book by Al Ries and Laura Ries

]]> Wed, 9 Mar 2022 16:00:00 +0000 davidrod@gmail.com (david canington, david rodnitzky) https://agenticshift.simplecast.com/episodes/david-canington-co-founder-of-ardent-creative-4IxKat_q David Canington is co-founder of Ardent Creative, a web design and creative agency based in Fort Worth, Texas. David tells us how past jobs as a car salesman and Christian rock musician influenced his career, why he believes process is more important than the product, why he hires for fit over talent, why he calls back inbound leads within five minutes, and why a prospective employee showed up for an interview in an apron and sent the office fresh cookies.

Links

David Canington LinkedIn

Ardent Creative Website

The 22 Immutable Laws of Branding—book by Al Ries and Laura Ries

]]> David Canington, Co-Founder of Ardent Creative david canington, david rodnitzky 00:50:50 David Canington is co-founder of Ardent Creative, a web design and creative agency based in Fort Worth, Texas. David tells us how past jobs as a car salesman and Christian rock musician influenced his career, why he believes process is more important than the product, why he hires for fit over talent, why he calls back inbound leads within five minutes, and why a prospective employee showed up for an interview in an apron and sent the office fresh cookies. David Canington is co-founder of Ardent Creative, a web design and creative agency based in Fort Worth, Texas. David tells us how past jobs as a car salesman and Christian rock musician influenced his career, why he believes process is more important than the product, why he hires for fit over talent, why he calls back inbound leads within five minutes, and why a prospective employee showed up for an interview in an apron and sent the office fresh cookies. ardent creative, creative agency founder false full 9 1665822b-14b9-4dc5-bcc6-604c20cdf4aa Isaac Rudansky, Founder of Adventure Media Group Isaac Rudansky is founder of Adventure Media Group, a 40 person performance agency based in New York City and Philadelphia. Isaac tells us how his challenges selling his impressionist art led him to discover online marketing, why he covered his ceiling with tinfoil in the name of marketing education, what he means by idiotic optimism, the difference between giving everyone a voice and valuing experience, how content marketing has fueled his growth, and how he responded when a client called him at 11pm and lobbed personal attacks against him.  

 

]]> Wed, 2 Mar 2022 16:00:00 +0000 davidrod@gmail.com (isaac rudansky, david rodnitzky) https://agenticshift.simplecast.com/episodes/isaac-rudansky-founder-of-adventure-ppc-tg7jxDq4 Isaac Rudansky is founder of Adventure Media Group, a 40 person performance agency based in New York City and Philadelphia. Isaac tells us how his challenges selling his impressionist art led him to discover online marketing, why he covered his ceiling with tinfoil in the name of marketing education, what he means by idiotic optimism, the difference between giving everyone a voice and valuing experience, how content marketing has fueled his growth, and how he responded when a client called him at 11pm and lobbed personal attacks against him.  

 

]]> Isaac Rudansky, Founder of Adventure Media Group isaac rudansky, david rodnitzky 00:55:15 Isaac Rudansky is founder of Adventure Media Group, a 40 person performance agency based in New York City and Philadelphia. Isaac tells us how his challenges selling his impressionist art led him to discover online marketing, why he covered his ceiling with tinfoil in the name of marketing education, what he means by idiotic optimism, the difference between giving everyone a voice and valuing experience, how content marketing has fueled his growth, and how he responded when a client called him at 11pm and lobbed personal attacks against him. Isaac Rudansky is founder of Adventure Media Group, a 40 person performance agency based in New York City and Philadelphia. Isaac tells us how his challenges selling his impressionist art led him to discover online marketing, why he covered his ceiling with tinfoil in the name of marketing education, what he means by idiotic optimism, the difference between giving everyone a voice and valuing experience, how content marketing has fueled his growth, and how he responded when a client called him at 11pm and lobbed personal attacks against him. adventure ppc, isaac rudansky false full 8 0f17958d-0904-4c0e-bc2a-ea38eeffb1f6 Lance Loveday, Founder of Closed Loop Lance Loveday is the founder of Closed Loop, a performance marketing agency based in Sacramento, CA. Lance tells us why he decided to build his own technology, what it means to have an anti-fragile organization, why he believes in the power of no, how assuming the best in people reduces his stress, and how he evaluates candidates based on the GWC methodology from the Entrepreneur’s Operating System.

Lance Loveday LinkedIn

Closed Loop Website

Traction: Get A Grip On Your Business, book by Gino Wickman

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, book by Gino Wickman and Mark C. Winters

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential, a book by Greg Crabtree

]]> Wed, 23 Feb 2022 16:00:00 +0000 davidrod@gmail.com (lance loveday, david rodnitzky) https://agenticshift.simplecast.com/episodes/lance-loveday-founder-of-closed-loop-TKFvcnoI Lance Loveday is the founder of Closed Loop, a performance marketing agency based in Sacramento, CA. Lance tells us why he decided to build his own technology, what it means to have an anti-fragile organization, why he believes in the power of no, how assuming the best in people reduces his stress, and how he evaluates candidates based on the GWC methodology from the Entrepreneur’s Operating System.

Lance Loveday LinkedIn

Closed Loop Website

Traction: Get A Grip On Your Business, book by Gino Wickman

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, book by Gino Wickman and Mark C. Winters

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential, a book by Greg Crabtree

]]> Lance Loveday, Founder of Closed Loop lance loveday, david rodnitzky 00:46:04 Lance Loveday is the founder of Closed Loop, a performance marketing agency based in Sacramento, CA. Lance tells us why he decided to build his own technology, what it means to have an anti-fragile organization, why he believes in the power of no, how assuming the best in people reduces his stress, and how he evaluates candidates based on the GWC methodology from the Entrepreneur’s Operating System. Lance Loveday is the founder of Closed Loop, a performance marketing agency based in Sacramento, CA. Lance tells us why he decided to build his own technology, what it means to have an anti-fragile organization, why he believes in the power of no, how assuming the best in people reduces his stress, and how he evaluates candidates based on the GWC methodology from the Entrepreneur’s Operating System. sacramento agency, lance loveday, closed loop false full 7 a33c823e-fa90-4533-a410-01088d5281a5 Marty Weintraub, Founder of AIMCLEAR Marty Weintraub is the founder of Aimclear. Marty will tell us his novel approach to winning new business at conferences, what prompted him to embrace Facebook ads more than a decade ago, how and why he eschewed the big city to start his agency in Duluth, Minnesota, and how he transitioned from being a New Wave rock star in the 1980s to selling Dolphin sound CDs at Target in the 9os  to eventually building a performance marketing agency.

Links & References

Marty Weintraub’s LinkedIn

Aimclear Website

Why We Buy, a book by Paco Underhill

Facebook Marketing to the (Lunatic) Political Fringe, a post by Merry Morud

Aimclear Psychographics 

Purple Cow, a book by Seth Godin

]]> Wed, 16 Feb 2022 16:00:00 +0000 davidrod@gmail.com (marty weintraub) https://agenticshift.simplecast.com/episodes/marty-weintraub-founder-of-aimclear-MpOcLRgC Marty Weintraub is the founder of Aimclear. Marty will tell us his novel approach to winning new business at conferences, what prompted him to embrace Facebook ads more than a decade ago, how and why he eschewed the big city to start his agency in Duluth, Minnesota, and how he transitioned from being a New Wave rock star in the 1980s to selling Dolphin sound CDs at Target in the 9os  to eventually building a performance marketing agency.

Links & References

Marty Weintraub’s LinkedIn

Aimclear Website

Why We Buy, a book by Paco Underhill

Facebook Marketing to the (Lunatic) Political Fringe, a post by Merry Morud

Aimclear Psychographics 

Purple Cow, a book by Seth Godin

]]> Marty Weintraub, Founder of AIMCLEAR marty weintraub 00:58:39 Marty Weintraub is the founder of Aimclear. Marty will tell us his novel approach to winning new business at conferences, what prompted him to embrace Facebook ads more than a decade ago, how and why he eschewed the big city to start his agency in Duluth, Minnesota, and how he transitioned from being a New Wave rock star in the 1980s to selling Dolphin sound CDs at Target in the 9os to eventually building a performance marketing agency. Marty Weintraub is the founder of Aimclear. Marty will tell us his novel approach to winning new business at conferences, what prompted him to embrace Facebook ads more than a decade ago, how and why he eschewed the big city to start his agency in Duluth, Minnesota, and how he transitioned from being a New Wave rock star in the 1980s to selling Dolphin sound CDs at Target in the 9os to eventually building a performance marketing agency. aimclear, duluth agency, marty weintraub false full 6 aa696433-7b71-4a08-970a-021c430ea519 John Gargiulo, Co-Founder of Ready Set John Gargiulo is co-founder of Ready Set, a leading performance creative agency. John tells us how six microseconds can make or break a Facebook ad, why he has a full time shipping and logistics coordinator, why he’d never take on Apple as a client,  what drop shading is and why its a red flag for him, how he plans to scale to 3,500 people and maintain his culture, and how AirBnB reinforced its culture when employees swiping their badge to get into the office.

John Garguilo LinkedIn

Ready Set Website

The Everything Store book by Brad Stone

In The Plex book by Steven Levy

The Five Dysfunctions of a Team book by Patrick Lencioni

Who book by Geoff Smart and Randy Street

Scaling Up book by Verne Harnish

]]> Wed, 9 Feb 2022 16:00:00 +0000 davidrod@gmail.com (john gargiulo, david rodnitzky) https://agenticshift.simplecast.com/episodes/john-gargiulo-co-founder-o-f-ready-set-_lDo8Rmy John Gargiulo is co-founder of Ready Set, a leading performance creative agency. John tells us how six microseconds can make or break a Facebook ad, why he has a full time shipping and logistics coordinator, why he’d never take on Apple as a client,  what drop shading is and why its a red flag for him, how he plans to scale to 3,500 people and maintain his culture, and how AirBnB reinforced its culture when employees swiping their badge to get into the office.

John Garguilo LinkedIn

Ready Set Website

The Everything Store book by Brad Stone

In The Plex book by Steven Levy

The Five Dysfunctions of a Team book by Patrick Lencioni

Who book by Geoff Smart and Randy Street

Scaling Up book by Verne Harnish

]]> John Gargiulo, Co-Founder of Ready Set john gargiulo, david rodnitzky 00:58:06 John Gargiulo is co-founder of Ready Set, a leading performance creative agency. John tells us how six microseconds can make or break a Facebook ad, why he has a full time shipping and logistics coordinator, why he’d never take on Apple as a client, what drop shading is and why its a red flag for him, how he plans to scale to 3,500 people and maintain his culture, and how AirBnB reinforced its culture when employees swiping their badge to get into the office. John Gargiulo is co-founder of Ready Set, a leading performance creative agency. John tells us how six microseconds can make or break a Facebook ad, why he has a full time shipping and logistics coordinator, why he’d never take on Apple as a client, what drop shading is and why its a red flag for him, how he plans to scale to 3,500 people and maintain his culture, and how AirBnB reinforced its culture when employees swiping their badge to get into the office. performance creative, video creative, ready set, john gargiulo false full 5 6a28f9bf-cbbe-446b-8e45-c4755712d8f9 Eric Facas, Co-Founder of Media Cause Eric Facas is founder and CEO of Media Cause, a digital agency focused on serving nonprofit and social good clients. Eric left a comfortable job at Google to start working on nonprofits. He tells us how he originally gave away his time for free, how he has embraced Bill Gates’ giving pledge, even though he is a self-professed thousandaire, why he tries to fire himself from jobs, why he limited his team members to no more than 30 hours of client work a week, and his strategy behind hosting daily office hours available to anyone at his company

]]> Wed, 2 Feb 2022 16:00:00 +0000 davidrod@gmail.com (eric facas, david rodnitzky) https://agenticshift.simplecast.com/episodes/eric-facas-co-founder-of-media-cause-TX5VSlh3 Eric Facas is founder and CEO of Media Cause, a digital agency focused on serving nonprofit and social good clients. Eric left a comfortable job at Google to start working on nonprofits. He tells us how he originally gave away his time for free, how he has embraced Bill Gates’ giving pledge, even though he is a self-professed thousandaire, why he tries to fire himself from jobs, why he limited his team members to no more than 30 hours of client work a week, and his strategy behind hosting daily office hours available to anyone at his company

]]> Eric Facas, Co-Founder of Media Cause eric facas, david rodnitzky 00:49:15 Eric Facas is founder and CEO of Media Cause, a digital agency focused on serving nonprofit and social good clients. Eric left a comfortable job at Google to start working on nonprofits. He tells us how he originally gave away his time for free, how he has embraced Bill Gates’ giving pledge, even though he is a self-professed thousandaire, why he tries to fire himself from jobs, why he limited his team members to no more than 30 hours of client work a week, and his strategy behind hosting daily office hours available to anyone at his company Eric Facas is founder and CEO of Media Cause, a digital agency focused on serving nonprofit and social good clients. Eric left a comfortable job at Google to start working on nonprofits. He tells us how he originally gave away his time for free, how he has embraced Bill Gates’ giving pledge, even though he is a self-professed thousandaire, why he tries to fire himself from jobs, why he limited his team members to no more than 30 hours of client work a week, and his strategy behind hosting daily office hours available to anyone at his company non-profit marketing, mediacause, media cause, eric facas, social good marketing false full 4 36626144-1338-4608-9851-a263e9181865 Frank Lee, Co-Founder of Real Eyes Digital Frank Lee is co-founder of Real Eyes Digital, a fast-growing social media agency based in Santa Monica, California. Frank spent almost two decades working at companies like Facebook and Yahoo before starting his agency in 2020. In this episode, he talks about his agency's unique "graduation" program, through which he transitions his clients in-house, he tells us about the four stages of partnership, why he wants to be more like a speakeasy than a Times Square billboard, and importantly, how he got invited to Paris Hilton's wedding.

]]> Wed, 26 Jan 2022 16:00:00 +0000 davidrod@gmail.com (frank lee, david rodnitzky) https://agenticshift.simplecast.com/episodes/frank-lee-co-founder-of-real-eyes-digital-Hvy76IOc Frank Lee is co-founder of Real Eyes Digital, a fast-growing social media agency based in Santa Monica, California. Frank spent almost two decades working at companies like Facebook and Yahoo before starting his agency in 2020. In this episode, he talks about his agency's unique "graduation" program, through which he transitions his clients in-house, he tells us about the four stages of partnership, why he wants to be more like a speakeasy than a Times Square billboard, and importantly, how he got invited to Paris Hilton's wedding.

]]> Frank Lee, Co-Founder of Real Eyes Digital frank lee, david rodnitzky 00:42:46 Frank Lee is co-founder of Real Eyes Digital, a fast-growing social media agency based in Santa Monica, California. Frank spent almost two decades working at companies like Facebook and Yahoo before starting his agency in 2020. In this episode, he talks about his agency's unique "graduation" program, through which he transitions his clients in-house, he tells us about the four stages of partnership, why he wants to be more like a speakeasy than a Times Square billboard, and importantly, how he got invited to Paris Hilton's wedding. Frank Lee is co-founder of Real Eyes Digital, a fast-growing social media agency based in Santa Monica, California. Frank spent almost two decades working at companies like Facebook and Yahoo before starting his agency in 2020. In this episode, he talks about his agency's unique "graduation" program, through which he transitions his clients in-house, he tells us about the four stages of partnership, why he wants to be more like a speakeasy than a Times Square billboard, and importantly, how he got invited to Paris Hilton's wedding. real eyes digital, facebook, social media agency, frank lee false full 3 6a776c47-aa42-413f-b184-d6f69d745430 Adam Lovallo, Founder of Thesis Testing Adam Lovallo is founder and CEO of Thesis Testing. Adam tells us why he hates account managers but loves reading  the TikTok API documentation, how he happily pays out more than one million dollars a year of referral fees, why he shares 100% of his financial information with his entire team, why the most popular metric digital agencies share with their clients is deceptive, and why your agency should be profitable from day one of the business.

Adam Lovallo LinkedIn - https://www.linkedin.com/in/adamlovallo/

Thesis Testing - https://www.thesistesting.com/

Nik Sharma - https://www.linkedin.com/in/mrniksharma

The No Asshole Rule a book by Robert I. Sutton

The Great Game of Business a book by Bo Burlingham and Jack Stack

Don't Make Me Think a book by Steve Krug

]]> Wed, 19 Jan 2022 16:11:22 +0000 davidrod@gmail.com (adam lovallo, david rodnitzky) https://agenticshift.simplecast.com/episodes/adam-lovallo-thesis-testing-_688mEzy Adam Lovallo is founder and CEO of Thesis Testing. Adam tells us why he hates account managers but loves reading  the TikTok API documentation, how he happily pays out more than one million dollars a year of referral fees, why he shares 100% of his financial information with his entire team, why the most popular metric digital agencies share with their clients is deceptive, and why your agency should be profitable from day one of the business.

Adam Lovallo LinkedIn - https://www.linkedin.com/in/adamlovallo/

Thesis Testing - https://www.thesistesting.com/

Nik Sharma - https://www.linkedin.com/in/mrniksharma

The No Asshole Rule a book by Robert I. Sutton

The Great Game of Business a book by Bo Burlingham and Jack Stack

Don't Make Me Think a book by Steve Krug

]]> Adam Lovallo, Founder of Thesis Testing adam lovallo, david rodnitzky 00:54:55 Adam Lovallo is founder and CEO of Thesis Testing. Adam tells us why he hates account managers but loves reading the TikTok API documentation, how he happily pays out more than one million dollars a year of referral fees, why he shares 100% of his financial information with his entire team, why the most popular metric digital agencies share with their clients is deceptive, and why your agency should be profitable from day one of the business. Adam Lovallo is founder and CEO of Thesis Testing. Adam tells us why he hates account managers but loves reading the TikTok API documentation, how he happily pays out more than one million dollars a year of referral fees, why he shares 100% of his financial information with his entire team, why the most popular metric digital agencies share with their clients is deceptive, and why your agency should be profitable from day one of the business. cro, conversion rate optimization, thesis testing, adam lovallo, landing page optimization false full 2 70cced5f-7aca-42d7-a5a5-0f3f04c4bff8 Daniel Pearson, CEO and Founder, Bamboo Daniel Pearson is founder and CEO of Bamboo, one of the world’s leading mobile commerce agencies. Bamboo is almost eight years old, has 70 team members and has helped scale juggernauts like Uber, DoorDash and Coursera.

In this show, Daniel opines on why fast-growing companies should never choose just in-housing or just agency support, why growth marketers should probably leave their jobs more frequently than they actually do, what it means to be in “Hero mode” at Bamboo and how too much Hero mode can turn into Zombie mode, why he never calls his team a family, and why companies that don’t focus on life time value are destined for failure. You’ll also find out why Daniel sent Warren Buffet more than 50 letters and why Buffett eventually responded by demanding that Daniel pay him for two postage stamps.

Daniel Pearson LinkedIn

Bamboo – growwithbamboo.com

The Snowball a book by Alice Schroeder

The Almanack of Naval Ravikant a book by Eric Jorgenson

The Goal: A Process of Ongoing Improvement a book by Eliyahu M. Goldratt

]]> Tue, 11 Jan 2022 18:03:44 +0000 davidrod@gmail.com (daniel pearson) https://agenticshift.simplecast.com/episodes/daniel-pearson-ceo-and-founder-bamboo-dEnbh1qM Daniel Pearson is founder and CEO of Bamboo, one of the world’s leading mobile commerce agencies. Bamboo is almost eight years old, has 70 team members and has helped scale juggernauts like Uber, DoorDash and Coursera.

In this show, Daniel opines on why fast-growing companies should never choose just in-housing or just agency support, why growth marketers should probably leave their jobs more frequently than they actually do, what it means to be in “Hero mode” at Bamboo and how too much Hero mode can turn into Zombie mode, why he never calls his team a family, and why companies that don’t focus on life time value are destined for failure. You’ll also find out why Daniel sent Warren Buffet more than 50 letters and why Buffett eventually responded by demanding that Daniel pay him for two postage stamps.

Daniel Pearson LinkedIn

Bamboo – growwithbamboo.com

The Snowball a book by Alice Schroeder

The Almanack of Naval Ravikant a book by Eric Jorgenson

The Goal: A Process of Ongoing Improvement a book by Eliyahu M. Goldratt

]]> Daniel Pearson, CEO and Founder, Bamboo daniel pearson 00:58:16 Daniel Pearson is founder and CEO of Bamboo, one of the world’s leading mobile commerce agencies. Bamboo is almost eight years old, has 70 team members and has helped scale juggernauts like Uber, DoorDash and Coursera. In this show, Daniel opines on why fast-growing companies should never choose just in-housing or just agency support, why growth marketers should probably leave their jobs more frequently than they actually do, what it means to be in “Hero mode” at Bamboo and how too much Hero mode can turn into Zombie mode, why he never calls his team a family, and why companies that don’t focus on life time value are destined for failure. You’ll also find out why Daniel sent Warren Buffet more than 50 letters and why Buffett eventually responded by demanding that Daniel pay him for two postage stamps. Daniel Pearson is founder and CEO of Bamboo, one of the world’s leading mobile commerce agencies. Bamboo is almost eight years old, has 70 team members and has helped scale juggernauts like Uber, DoorDash and Coursera. In this show, Daniel opines on why fast-growing companies should never choose just in-housing or just agency support, why growth marketers should probably leave their jobs more frequently than they actually do, what it means to be in “Hero mode” at Bamboo and how too much Hero mode can turn into Zombie mode, why he never calls his team a family, and why companies that don’t focus on life time value are destined for failure. You’ll also find out why Daniel sent Warren Buffet more than 50 letters and why Buffett eventually responded by demanding that Daniel pay him for two postage stamps. daniel pearson, bamboo agency, mobile commerce false full 1