Limitless: A Sales and Marketing Podcast

S3 E11: Decoding the Anatomy of the Elusive, Complex, and Critical Sales Component — Cold Outreach Ft. Ricky Pearl

podcast@lyceuminc.com (Nisha, Ricky Pearl) — Tue, 31 Jan 2023 05:40:24 +0000

How to mentally prepare for the best outcome before picking up the receiver
How to build a cold outreach framework that is specific and works
The critical components behind increasing morale and retention
The fine line between being inventive and deceptive in sales
Social selling and how it influences the buying decision

Follow Ricky Pearl on LinkedIn: https://www.linkedin.com/in/rickypearl/

S3 E10: Winning More Deals Faster with Buyer Enablement ft. Nate Nasralla

podcast@lyceuminc.com (Nisha, Nate Nasralla) — Mon, 23 Jan 2023 04:51:38 +0000

Sales Enablement Vs. Buyer Enablement
How to get your prospects to champion you to their team or leaders
How to work with 'them' to craft a sales journey
How effective do you think videos are in asynchronous selling
How effective is buyer enablement in shortening the sales cycle
What are some metrics that sales managers need to track for their team

Leave us a review if you like this episode and don't forget to follow Limitless - A Sales and Marketing Podcast. We will see you with an exciting episode.

S3 E9: Effective Strategies to Counter a Sales Slump ft. Bryan McDonald

podcast@lyceuminc.com (Nisha, Bryan McDonald) — Fri, 20 Jan 2023 03:09:43 +0000

Key highlights of the episode:

The cold call checklist for salespeople before they dial in
Bryan's framework for a cold call
Examples for cold call openers that work almost every single time
Video as the channel to connect with your audience - Why it works?
Strategies to ride the recession slump and keep a steady stream of revenue flowing
Metrics that sales reps need to start measuring to close more deals more efficiently

S3 E8: Using Video for Sales Outreach Ft. Tom Slocum

podcast@lyceuminc.com (Nisha, Tom Slocum) — Thu, 5 Jan 2023 04:42:27 +0000

The highlight of the episode:

Video as a channel to connect with audience - Why you should try it
How to be selective about video topics
How videos can skyrocket engagement and response rates
Tips for SDRs to make better prospecting videos
Personalizing videos - how long it takes for each video
Tom Slocum's personal cold-calling template

Follow Tom on LinkedIn for more: https://www.linkedin.com/in/tomslocum/

S3 E7: Fast-tracking Inbound Conversions with Improved Engagement Ft. Ashley Zagst

podcast@lyceuminc.com (Nisha, Ashely) — Thu, 15 Dec 2022 11:47:04 +0000

An inbound lead’s path from MQL to SQL
Leaking leads through the slipping cracks of the sales pipeline
And how to seal those cracks
A personalized experience for leads
Post-meeting activities that you can count on
Upselling - How to go easy with it

Ashley is 2-time Salesforce's Top Sales Influencer and helps revenue teams exceed their goals with Chili Piper.

Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyzagst/

S3 E6: SDRs Tackling the Q4 and Economic Downtown Double Whammy Ft. Sam McKenna

podcast@lyceuminc.com (Sam McKanna, Nisha) — Thu, 1 Dec 2022 08:05:51 +0000

Lead inflow in the face of a downturn - How can SDRs manage it
Making the most of your relationship capital
Absence of a robust pipeline - How to convert the ones you already have
Scripting the outbound calls your way
How to add value to your email that makes your prospects engage with you
Show me you know me - Reasons to tap on it more than you currently do

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S3 E5: Jolting Customers Out of Their Last-Stage Indecision Ft. Matt Dixon

podcast@lyceuminc.com (Matt Dixon, Nisha) — Thu, 3 Nov 2022 06:13:15 +0000

Facing the challenge bigger than a customer resistance to change the status quo
Growing cold in the last stage of the pipeline - How to address it
Overcoming indecision - How to equip your prospect
Build confidence right from the start
‘But I feel your competitor is better!’ — Best way to overcome this objection
Hyper-personalization and trust - The correlation
Recession and Indecision - What would be the impact

Matt is a frequent contributor to Harvard Business Review on sales and customer experience. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain and grow their customers.

Previously, he has held numerous global leadership roles at organizations like Tethr, Korn Ferry Hay Group as well as the research firm CEB (now Gartner). He is a sought-after speaker and advisor to management teams around the world, including many of those in the Fortune 500.

Get his latest book: https://amzn.to/3T6f0uK

S3 E4: Tried and Tested Tips to Prospect Like a Pro Ft. Cory Bray

podcast@lyceuminc.com (Cory Bray, Nisha) — Thu, 6 Oct 2022 13:53:52 +0000

The key takeaways are...

Overcome the fear of self-doubt during cold outreach
How to bring your feet back up after losing a deal
Create your own ‘trust framework’ in sales
Looking at the key factors that make sales trustworthy
The buying decisions in SMBs Vs. Enterprises
Longer buying cycles - The advantages
Weathering with the recession - How salespeople can deal with it

Grab a copy of Cory's sales works:
Book 1: Triangle Selling: Sales Fundamentals to Fuel Growth - https://amzn.to/3yIMBnp
Book 2: The Sales Enablement Playbook - https://amzn.to/3fMpf9M

S3 E3: Tech-Powered Selling: The Only Way To Propel Your Conversions Ft. Tony Hughes

podcast@lyceuminc.com (Tony Hughes, Nisha) — Thu, 15 Sep 2022 16:03:35 +0000

Episode Notes

The key takeaways for you:

Blending humans, technology and sales - The only way to propel conversions
TQ- Technical Quotient - Why you should add to your IQ and EQ
Ways to be relevant while reaching out to buyers
How to tame the wild-bots and ways to use email sequencers with a grain of salt
Why should humans take charge of personalization instead of software
How to use technology to “open” in the right way for research and build ICP
Middle stage- driving consensus, navigating consensus
Virtual Sales Assistant - The future of sales tech

Grab your earphones or AirPods now to listen to the episode. And, follow us for more insightful sales podcasts right from the renowned sales thought-leaders.

Grab a copy of Tech-Powered Selling by Tony Hughes: https://www.amazon.com/Tech-Powered-Sales-Achieve-Superhuman-Skills/dp/140022652X
Follow Tony's Podcast: https://www.tonyhughes.com.au/podcasts

S3 E2: How CEOs Can Lead Their Sales Teams to Success in Uncertain Times Ft. Alice Heiman

podcast@lyceuminc.com (Alice Heiman, Nisha) — Mon, 29 Aug 2022 15:04:37 +0000

The key takeaways for you:

Importance of fixing your positioning and messaging before selling.
How not to spam your prospects and customers with emails.
How to rally sales, marketing, customer success - around the customer all teams as a CEO.
Ways to make the sales process easier for customers.
How Alice Heiman uses video in prospecting, customer engagement.
Why customer retention is more important than getting new customers in the downturn?
How a company should downsize its team as a means of cost-cutting during a downturn.

Learn more about Alice here:

https://aliceheiman.com/blog/

https://aliceheiman.com/podcast

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S3 E1: Modern-Day Skills That Every Salesperson Should Master for a Successful Sales Career Ft. Richard Harris

podcast@lyceuminc.com (Richard Harris, Nisha) — Wed, 17 Aug 2022 12:33:54 +0000

Here are some key takeaways:

⁍ Importance of personal branding

⁍ How is each salesperson a brand in themselves?

⁍ Making prospects fall in trust with you

⁍ Respect contract (respect for your prospects’ time, being able to point them in the right direction, even if it’s somewhere else)

⁍ The importance of forecasting and setting realistic goals

⁍ Get rid of ‘maybes’ in the pipeline. Go only after leads that’ll contribute to revenue. Less pressure and more focus on quality leads

⁍ Align goals from the top-down

⁍ Understand tools like CRM, LinkedIn, Sales Navigator, Grammarly

⁍ Best sales podcasts to follow
________________________________________________
Follow Richard Harris on LinkedIn: https://www.linkedin.com/in/rharris415/
Enroll for his course: https://theharrisconsultinggroup.com/neat-selling/
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Subscribe to "Limitless - A Sales and Marketing Podcast" for your daily learnings in sales and marketing.

Ep 63: Leverage Brand Building for Sales Growth (Juntae DeLane, Founder & Chief Strategist at Digital Delane)

podcast@lyceuminc.com (Juntae DeLane, Sanjana Murali) — Thu, 25 Mar 2021 18:29:51 +0000

Hey Limitless Listener, Limitless podcast is back with another interesting episode on 'How to Leverage Brand Building for Sales Growth' featuring Juntae DeLane, the founder and chief strategist at Digital Delane. Listen to the episode now to get better insights on: • Ways to build your digital brand in an authentic way • Zero brand activity: How can a sales team manage it and still sell? • Impact of the digital brand presence in social selling • Text Emails Vs Video Emails: A comparative look • Ways a sales team can enhance their sales process • Sales and marketing alignment - The better way to do it Let us know what you think about this episode by leaving us a review. Follow Juntae: https://www.linkedin.com/in/juntaedelane/ Visit: https://digitaldelane.com/ _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 62: Selling Without Ego (with Michael Hanson, Founder and CEO at Growth Gene)

podcast@lyceuminc.com (Hippo Video) — Sun, 14 Mar 2021 18:13:15 +0000

Hey Limitless Listener! Here is a great way to give your weekend learning the 'Limitless boost' by tuning into our brand-new episode featuring Michael Hanson, the founder and CEO at Growth Gene. You know the topic (if not check the title), and here is what you will know if you listen to the episode. • Selling and Ego: Why no one talks about it? • Sales world examples for egoistic statements • How can we appeal to the ego states of our customers? • Ways salespeople can manage, ease, and control the ego • The list of emotions salespeople should not tap on Let us know what you think about this episode by leaving us a review. Follow Michael: https://www.linkedin.com/in/michael-hanson-/ Visit: https://growthgenie.co/ _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 61: How to Close Deals 40% Faster with Customer Videos (with Sam Shepler, Founder and CEO at Testimonial Hero)

podcast@lyceuminc.com (Sanjana Murali, Sam Shepler) — Wed, 3 Mar 2021 19:00:39 +0000

Hey Limitless Listener, Limitless brings you another interesting episode. This time around it is all about customer testimonials. Sam Shepler, Founder and CEO of Testimonial Hero, is in the house to share his knowledge and insightful views on how businesses can take full advantage of customer testimonials to scale better. The highlights of the episode are here: • Customer Testimonials - Where should you use them (and where you should not). • Micro-cuts and Objection Crushers - Everything you should know. • How to give the perfect structure to your testimonials? • Testimonials as social proof - How to leverage it on social media? • Tips to convince your boss to get more testimonials from your customers. Let us know what you think about this episode by leaving us a review. Follow Sam: https://www.linkedin.com/in/samshepler/ Learn more: https://testimonialhero.com/ _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 60: The Power of Storytelling as a Strategy for Sales Success (with Randy Rodriguez, North American Sales Leader at Volante Technologies)

podcast@lyceuminc.com (Randy Rodriguez, Sanjana Murali) — Mon, 22 Feb 2021 22:30:00 +0000

Hey Limitless Listener, We have got yet another interesting podcast this week. And, it is all about the power of storytelling in selling (or story-selling). And we have, probably, the best person to talk about it - Randy Rodriguez, North American Sales Leader at Volante Technologies. Grab your headset now and listen to this episode now. Here is why you should be listening to it already! • Storytelling: Reasons why salespeople should hone this skill right away • Story-selling: Ways to tap into the emotional quotient of your buyer • 3 important characteristics of all the successful salespeople • Marrying the pitch with the story: The unique skill every salesperson should have • Salesperson with a Growth Mindset - Act like a Robotic Vacuum Let us know what you think about this episode by leaving us a review. Find more and connect with Randy here: https://www.linkedin.com/in/randyrodriguez/ _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 59: Accelerating Video Engagement for Businesses (with Karthi Mariappan, CEO at Hippo Video, hosted by Ashok Raj from Indian Startup Stories)

podcast@lyceuminc.com (Karthi Mariappan, Ashok Raj) — Mon, 22 Feb 2021 05:19:46 +0000

Hey Limitless Listener! Here is this week's episode to give the best start to the week. This time around, featuring the CEO of Hippo Video Karthi Mariappan hosted by Ashok Raj from Indian Startup Stories. You can also listen to this episode on: https://indianstartupstories.buzzsprout.com Now, tune in for better insights on: • Hippo Video - The interesting story behind the name • Zoho Mafia - The story of around 20 successful startups founded by ex-Zohoites • How did Covid-19 actually helped Hippo Video fasten the video transition for businesses • A brief look into the innovative features of Hippo Video • The role of mentors in evolving from a manager to a leader Let us know what you think about this episode by leaving us a review. Thank you Ashok Raj for this episode. _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 58: Leveraging Social Media to Sell Better - Tips, Hacks, and Addressing the Pain-points (with Anmol Garg, Founder at Sales5X)

podcast@lyceuminc.com (Vivek Siva, Anmol Garg) — Thu, 11 Feb 2021 04:57:49 +0000

Hey Limitless Listener! Your favourite sales and marketing podcast channel is back again with a brand-new episode featuring the multi-talented Anmol Garg, Founder at Sales5X, and Standup Comedian. Anmol was one of the 18 sales leaders to feature on our 'Winning Sales Strategies e-book.' This is the recorded version of that interview. Tune now for: • How social media can help you to identify the exact pain-points of your customers • Social media tools salespeople can use for better engagement • Professional LinkedIn Spammer - Why does Anmol calls it the best job? (Pun intended!) • Anmol's list of the best books on sales and leadership Let us know what you think about this episode by leaving us a review. _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 57: The Mistakes Most B2B Salespeople Make but You Can Avoid (with Micheal Hanson, Founder at Growth Genie)

podcast@lyceuminc.com (Vivek Siva, Micheal Hanson) — Wed, 27 Jan 2021 19:13:33 +0000

Hey Limitless Listener! Limitless podcast channel is here with a brand new episode for the brand new year—this time around featuring Micheal Hanson, Founder at Growth Genie. Listen to the episode for • Common B2B sales mistakes most salespeople make • Ways sales leaders can address concerns of front-line force (SDRs) • Different prospecting practices that B2B sales teams can implement • Must reads for SDRs and AEs Let us know what you think about this episode by leaving us a review. _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 56: The Art of Effective Prospecting (with Jon Fedor, Account Executive at SaaS Tech)

podcast@lyceuminc.com (Jon Fedor, Sanjana Murali, Vivek Siva) — Thu, 7 Jan 2021 16:27:29 +0000

Hey Limitless Listener, We are back with another weekly episode of the Limitless podcast with a ton of insights in sales and marketing. In this episode, our Limitless hosts Vivek Siva and Sanjana Murali engage in an in-depth conversation with talented SaaS sales enthusiast Jon Fedor, Account Executive at SaaS Tech. Tune in now for... • How to figure out the areas of better engagement • Spray and Pray: The sure way for failure in prospecting • Importance of having essential sales tools at your disposal • What is the ideal channel to get responses from the C-Suit? • Make them believe to gain trust - Why it is important in the process of selling? Along with Jon, we have interviewed 18 sales thought leaders. Now, you can get all the insights of all these interviews in the e-book. Download your free copy here: http://bit.ly/2WIrU7n

Ep 55: The Art of Pivoting a Startup (with Karthi Mariappan, CEO at Hippo Video)

podcast@lyceuminc.com (Hippo Video) — Mon, 4 Jan 2021 17:21:09 +0000

Hey Limitless Listener! Limitless podcast channel is here with a brand new episode for the brand new year—this time around, featuring the CEO of Hippo Video Karthi Mariappan hosted by Hari from SaaS Insider. Now, tune in for better insights on: • The Art of Pivoting: How to make the right move at the right time • Three different stages in which a startup actually evolves • Setting up the stage for pivoting and growth mindset • Different kinds of pivots • Business aspect of sales and marketing Let us know what you think about this episode by leaving us a review. _______________________________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 54: Sales Career and Selling Process Tips Straight from a VP of Sales (with Michael Muhlfelder, VP of Sales at Jitterbit)

podcast@lyceuminc.com (Michael Muhlfelder, Vivek Siva) — Wed, 23 Dec 2020 16:42:47 +0000

Tune in for replay version of the interview with Michael Muhlfelder, VP of Sales at Jitterbit. Here is why you should grab your headphones and listen to this podcast right now. • Effective tips to build your sales career brick-by-brick • Work ethics of a salesperson • Enterprise sales: Why it is a nightmare for many salespeople out there • Important sales hacks you wish you knew before • Dealing with the long sales cycles: Is it a win or lose? Along with Michael, we have interviewed 18 sales thought leaders. Now, you can get the insights of this as an e-book. Download your free copy now: http://bit.ly/2WIrU7n

Ep 53: Send Personalized Video Greetings to Your Prospects for Free

podcast@lyceuminc.com (Hippo Video) — Mon, 21 Dec 2020 17:31:27 +0000

This holiday season, do anything but don’t send season’s greetings without personalizing. Yes, it is easily possible now. Launching the personalizable video greetings feature where you can send humanized video greetings to your prospect and customers for free. Did we mention that you can send as many as you want just in minutes? Go ahead. Try it now: http://bit.ly/3oSHYPX (Copy paste the link in your browser) Merry Xmas to you and your family!

Ep 52: Selling to the Top: Proven Formulas and Hacks Every Sales Rep Should Know (with Steve Hall, Executive Sales Coach)

podcast@lyceuminc.com (Hippo Video) — Sun, 13 Dec 2020 06:16:56 +0000

Hey Limitless Listener, Tune in for another exciting podcast on selling to the sales executives, featuring Steve Hall, Australia's Leading 'C' Level Sales Authority. Look out for these key takeaways: • Ways to find the customer who has a need for what you sell • The importance of speaking in your customer's language • Speaking the customer's language does not mean communicating in the same language. Why? • C-suit sales meetings are all about ideas - How prepared is your sales team to deliver? • Building from the small: How to keep the expectations from both parties inline This is a replay version of the interview we did for the Winning Sales Strategies E-book. Download link is in the description. Don't forget to leave us a review. __________________________________________ Download the e-book: https://pages.hippovideoemail.io/ebooks/18-sales-leaders-strategy-interviews/index.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 51: Selling to the Digitally-Connected Buyer: The Missing Pieces and How Can You Find Them (with Mario Martinez Jr., CEO at Vengreso)

podcast@lyceuminc.com (Mario Martinez Jr., Vivek Siva) — Thu, 10 Dec 2020 09:22:49 +0000

Hey Limitless Listener! We are back again with an interesting sales podcast featuring Mario Martinez Jr., founder and CEO at Vengreso, The Digital Sales Transformation Company. We interviewed Mario for our Winning Sales Strategy e-book and this is a replay version of that session. Listen to this episode for insights on... • The digital advantage of sales that you can't deny or ignore • The role of tools in engaging effectively with a digitally connected buyer • The reasons why a sales organization struggles and how you can avoid it • A well-aligned sales and marketing team - How does it look like? • The value proposition - Why it is essential in an attempt to make a sale Don't forget to leave us a review. __________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 50: How to Leverage Videos to Win Opportunities (A Simple Guide)

podcast@lyceuminc.com (Sanjana Murali) — Tue, 1 Dec 2020 15:29:22 +0000

Hey Limitless Listener! We are back with another interesting podcast episode. This time around, it is to help you win big opportunities using videos. This is the audio version of the training video featuring Sanjana Murali, Product Marketing Specialist at Hippo Video. Here are your key takeaways from this episode: • How to connect and create an impact starting from the first sales meeting • Important elements to personalize the video made for your client • Ways to follow up while sounding unique (not nagging) • Video emails to discuss the product technicality with more clarity Stay tuned to stay ahead! __________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 49: How to Use Video for Prospecting (A Simple Guide)

podcast@lyceuminc.com (Sanjana Murali) — Wed, 25 Nov 2020 15:53:14 +0000

Hey Limitless Listener! The buyer is evolving so should the sales approaches. Here is something that can be handy when you are reaching out to prospects. Tune in now to know more. Before that, here is a glimpse of what you will be getting... • Video emails as a prospecting tool - What makes it so impactful. • Better ways to engage your prospects • How to record videos and ways to personalize them for prospects Stay tuned to stay ahead! __________________________________________ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 48: How to Close More Sales Deals Using Videos (A Simple Guide)

podcast@lyceuminc.com (Sanjana Murali) — Tue, 24 Nov 2020 15:48:22 +0000

Hey Limitless Listener! We are back with another interesting podcast episode. This time around, it is to help you close more deals using videos. This is the audio version of the training video featuring Sanjana Murali, Product Marketing Specialist at Hippo Video. Here are your key takeaways from this episode: • Leveraging video emails to better results in this new normal • Important elements to personalize your sales videos • How to deal with no showups • Ways to follow up, connect with the decision-makers and close deals Stay tuned to stay ahead! __________________________________________ Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 47: SaaStories: The Story of Hippo Video (with Karthi Mariappan, Co-founder and CEO at Hippo Video)

podcast@lyceuminc.com (Subhanjan Sarkar (Host), Karthi Mariappan (Speaker)) — Wed, 18 Nov 2020 13:30:00 +0000

Hey Limitless Listener! Tune in for the replay version of SaaStories podcast featuring Karthi Mariappan. This podcast will uncover the inspiring journey of Hippo Video, starting from the inception to execution. At the end of this episode, you will learn more about... • How to develop the go-to-market strategy for your startup • Ways to pitch in to your investors so that they overlook your competitors • Pivoting - Making the right turn at the right time • Seize the opportunities and importance of mentorship • Trial and error - How did Hippo Video leverage this method? Hope you will enjoy this episode. If so, please leave us a review and don't forget to subscribe to Limitless. ____________ Learn more about Pitchlink: https://pitch.link/ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes. Tweet us @thehippovideo

Ep 46: Building a Multitasking Sales Team (with Nicolas De Swetschin, Sales Director at noCRM.io)

podcast@lyceuminc.com (Sanjana Murali, Nicolas De Swetschin) — Mon, 9 Nov 2020 15:40:47 +0000

Tune in for another weekly episode of the Limitless podcast featuring Nicolas De Swetschin, Sales Director at noCRM.io Here is why you should grab your headphones and listen to it right now: • The No CRM sales process - How does it look? • The undeniable role of team spirit in sales • Selling mindset over sales skills and traits - Why is it so important? • How to handle a deal going wrong • Better preparation for different sales activities • What is the best way to mitigate the risk in closing a deal ________ Check out noCRM: https://youdontneedacrm.com Partner programs: https://youdontneedacrm.com/partner_program FREE sales script generator tool: https://youdontneedacrm.com/sales-tools/free-sales-script-generator Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 45: Jeffrey Gitomer's Keynote Speech at Sales 3.0 Conference-2020

podcast@lyceuminc.com (Hippo Video) — Sun, 1 Nov 2020 15:59:32 +0000

Hey 'Limitless' listener! Bringing you the recorded version of Jeffrey Gitomer's, the King of Sales, keynote speech from the Sales 3.0 Conference 2020. Plug in your headphones right now for this amazing 20-minute speech from one of the top sales thought leaders in the world right now. Here are the key topics Jeffrey has covered... • The 2 words that are going to redefine sales in future • Why is Hippo Video Jeffrey Gitomer’s preferred video platform? • Virtual + Video = Victory: And, a brief history of sales • ‘5’ is the new normal in sales • Reasons why salespeople are NOT in a middle of crisis but the BIGGEST opportunity in the history of sales • The REALITY that you’re missing in your sales right now • The new normal in B2B sales you should know before it's too late And, don't forget to leave us a review on whichever platform you use to listen to your favorite podcasts. _______ Learn more about Hippo Video: www.hippovideo.io

Ep 44: Video Prospecting Survey (All It Takes is 2 Minutes)

podcast@lyceuminc.com (Sanjana Murali) — Fri, 23 Oct 2020 15:25:08 +0000

We are conducting a survey on the futuristic video prospecting and the ways sales professionals like you can leverage it. The survey will not take more than 2 minutes. What’s in it for you? We will share the survey results with you. The results not just spotlight the areas your prospecting should improve but where exactly your company stands on the prospecting ladder. Convincing? Take it here: https://bit.ly/3iwJFza

Ep 43: REAL™ Sales Prospecting Masterclass (with Tibor Shanto and Karthi Mariappan)

podcast@lyceuminc.com (Hippo Video) — Sun, 18 Oct 2020 04:57:23 +0000

People are going through a lot! And, there is too much noise. If you want to be heard, empathy is the only way! Listen to the replay version of the REAL™ Sales Prospecting Masterclass featuring Tibor Shanto and Karthi Mariappan. By staying with them till the end, you will get to know • Ways to cut through the clutter, stand out and establish a human-to-human relationship • The only way of prospecting that helps you sound human and real in the virtual setting • Everything about the REAL™ framework and key aspects that make it the prospecting firepower your sales team always wanted to have • Efficient prospecting hacks that are designed for remote-working sales teams Let us know what you do think of these insights after listening to the session. And, don't forget to leave us a review. _______ Learn more about Hippo Video: www.hippovideo.io

Ep 42: Personalization in sales outreach and prospecting (with Amy Franko, Sales Leader and Bestselling Author)

podcast@lyceuminc.com (Amy Franko, Sanjana Murali) — Thu, 15 Oct 2020 04:42:40 +0000

Tune in for another replay version of the Limitless webinar featuring Amy Franko, the bestselling sales author. • The key differences between cold emails that work and that doesn’t • Why does personalization work in sales outreach - every single time • Misconceptions that people have about personalization in sales outreach • What motivated Amy Franko to start creating videos? • Amy’s take on the future of Sales, as businesses are becoming more global and digital every day

Ep 41: Making Salesforce adoption easy for your sales teams (with Amy Oplinger Singh, Senior Consultant & Salesforce MVP)

podcast@lyceuminc.com (Vivek Siva, Amy Oplinger) — Wed, 7 Oct 2020 17:40:52 +0000

Tune in for another replay version of Limitless webinar featuring Amy Oplinger, Salesforce MVP. Amy joined us to shed light on... • Best practices to make Salesforce easy for your sales team • How to align business processes with SF functionality • Tips to build stellar dashboards & reports • Identify and empower key stakeholders from the top down • Leveraging automation to make sales job easier • Ongoing training (In-App guidance, training videos) is key to success • Think about how end-users interact with Salesforce ______ Follow Amy on LinkedIn: https://www.linkedin.com/in/aoplinger/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 40: Long Live Direct Mail. How to Use Direct Mail to Close Big Deals (with Kyle Lacy, Chief Marketing Officer at Lessonly)

podcast@lyceuminc.com (Nikhil Premanandan, Kyle Lacy) — Sun, 4 Oct 2020 12:15:03 +0000

Plug in your headphones for the replay version of Limitless Webinar Ft. Kyle Lacy, Chief Marketing Officer at Lessonly. Here are your key takeaways... • Reasons why you can bet on direct mails even today • How did Lessonly win the hearts of many with direct mails • Old School Marketing Tactics - Reasons you should stick around with them • Ways to sync the old with the digital new • Tips for building direct mail that gets a response ________ Follow Kyle on LinkedIn: https://www.linkedin.com/in/kylelacy/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 39: How to Leverage Partnerships Early on to Penetrate a Competitive Market Quickly (with Alex Glenn, Founder of PartnerPrograms.io)

podcast@lyceuminc.com (Hippo Video) — Wed, 30 Sep 2020 12:30:01 +0000

Plug in your headphones for the replay version of Limitless Webinar Ft. Alex Glenn Strategic Advisor and Founder of PartnerPrograms.io and Automated.af). At the end of the session, you will learn about... • What does “early” stand for in partnerships for a software company? • What needs to be in place to ensure the success of an early partner program launch. • Affiliate vs Strategic vs Referral partnerships. • Examples of effective partner demand generation. • Plus the case studies from Optimizely, Kiite.ai, HighLevel and HubSpot's partner programs. ________ Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-glenn/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 38: 3 Secrets that Every Successful Salesperson Must Master (with Jennifer Gitomer, CEO at Sales in a New York Minute)

podcast@lyceuminc.com (Sanjana Murali, Jennifer Gitomer) — Sat, 26 Sep 2020 16:56:43 +0000

Tune in for our latest podcast on the secrets that every successful salesperson must master featuring Jennifer Gitomer, CEO at Sales in a New York Minute. At the end of the session, you will learn about... • 3 sales secrets every sales rep should be aware of • The one quality that the most successful salespeople have in common • The one core loss that will lead to major gains • A rock-solid client connection formula to close more deals immediately ________ Follow Jennifer on LinkedIn: https://www.linkedin.com/in/jennifergitomer/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 37: Winning Sales Strategies for 2020 from Top 18 Sales Leaders (Sales eBook Promo)

podcast@lyceuminc.com (Sanjana Murali) — Thu, 10 Sep 2020 02:29:03 +0000

Get our sales ebook compiled with authentic, unfiltered and direct answers from experts to the most common and a few uncommon challenges faced by sales professionals. Download Now: https://bit.ly/2RdmpLs What's in this ebook? • Winning enterprise SaaS sales strategies • Common sales mistakes to avoid • Key to cracking enterprise sales • Effective prospecting and pipeline building strategies • 16 must-have sales tools (recommended by sales leaders) • 2020 sales trends • Essential sales books to read (recommended by sales leaders) Download the ebook now for free to crush your sales quota and close 2020 stronger.

Ep 36: How Businesses Can Leverage Videos for Success in Prospecting (with Tibor Shanto & Nikhil Premanandan)

podcast@lyceuminc.com (Nikhil Premanandan, Tibor Shanto) — Thu, 3 Sep 2020 14:27:23 +0000

Tune in for the replay version of Breakfast for Champions session featuring Tibor Shanto and Nikhil Premanandan. Key takeaways: • Evolution of the Be REAL™️ framework • Why mere personalizing names is not enough in today's business scenario • What does REAL™️ stands for in prospecting? • The power of ‘emotional’ factor in prospecting ______ Register for the REAL™️ 7-Day Free Voicemail+ Program with Tibor Shanto: https://bit.ly/32SMrce Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 35: Sales Acceleration: Why Video is a Powerful Sales Prospecting Tool (with Jeb Blount, CEO at Sales Gravy)

podcast@lyceuminc.com (Nikhil Premanandan, Jeb Blount) — Thu, 3 Sep 2020 02:01:16 +0000

Plug in your headphones for the replay version of Limitless Webinar Ft. Jeb Blount. At the end of the session, you will learn about... • Using videos for prospecting: the must-have tool • The art of getting responses and engagement with videos • Using videos in prospecting, objection handling, closing, & follow-up ________ Follow Jeb on LinkedIn: https://www.linkedin.com/in/jebblount/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 34: How to Successfully Prospect Enterprise Clients? (with Morgan J Ingram, Director of Sales Execution and Evolution, JBarrows Sales Training)

podcast@lyceuminc.com (Morgan J Ingram, Nikhil Premanandan) — Thu, 3 Sep 2020 02:01:02 +0000

Tune in for the replay version of Limitless Webinar ft. Morgan J Ingram At the end of this episode, you will learn more about... • Strategies to win at enterprise sales prospecting • Ways to prospect C-level executives for better conversions • Leveraging ABM for effective closure rates • Using videos in prospecting to deliver a better experience ________ Follow Morgan on LinkedIn: https://www.linkedin.com/in/morganjingram/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 33: How do you engage prospects 10x (with Nancy Nardin, Founder, Smart Selling Tools Inc.)

podcast@lyceuminc.com (Vivek Siva, Nancy Nardin) — Tue, 1 Sep 2020 16:46:12 +0000

Tune in for another episode of Limitless webinar replay featuring Nancy Nardin. Key takeaways: • Secrets to break through and getting your prospects to engage • Cold-calling hacks for getting prospects to hear you out • Email hacks for getting prospects to respond • Productivity hacks for getting more done __________ Know more about Smart Selling Tools: www.smartsellingtools.com Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 32: Cold Calling Zombies – Why and How Telephone Prospecting is Coming Back to Life! (with Tibor Shanto, Chief Value Officer, Renbor Sales Solutions Inc. )

podcast@lyceuminc.com (Hippo Video) — Mon, 31 Aug 2020 11:30:04 +0000

Plug in your headphones for another episode of Limitless webinar featuring Tibor Shanto. Your key takeaways would be: • Why is telephone prospecting breathing again? • Understanding the prospecting dynamics • How to properly communicate value in a tense moment • Why you want to leave your product in the car • Dealing with the most common objections _________ Tibor's LinkedIn profile: https://www.linkedin.com/in/tiborshanto/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 31: The REAL 7-day free VOICEMAIL+ program with Tibor Shanto

podcast@lyceuminc.com (Sanjana Murali) — Fri, 28 Aug 2020 12:19:22 +0000

Why register for VOICEMAIL+ program? Leave the right voicemail and you will get more call-backs, more conversations, more sales. Complete this VOICEMAIL+ program and see how many extra conversations you can have with the right voicemail. About the speaker: Called a brilliant sales tactician, helping sales teams and organizations translate strategy to results. Tibor develops sales people who understand that success in sales is about Execution – Everything Else Is Just Talk! Get started now: https://bit.ly/3hCro3z

Ep 30: How Sales Reps can Build their Personal Brand to Sell More Deals (with John Barrows, CEO at JBarrows Sales Training)

podcast@lyceuminc.com (John Barrows, Nikhil Premanandan) — Mon, 24 Aug 2020 10:55:38 +0000

Tune in for the replay of Limitless webinar featuring renowned sales trainer John Barrows. Your key takeaways would be: • The 2 different sides of social selling • The power of personal brand building • What could personal brand do for your career • How to build your brand in an authentic way • Actionable tips to integrate personal brand building into your routine _____________ John's LinkedIn profile: https://www.linkedin.com/in/johnbarrows/ Know more about JBarrows sales training: https://jbarrows.com/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 29: Preparing to Win in Sales – Characteristics, Mindset, and Activities of the Best Sales Reps (with Mike Hook, Director of Sales, Childcare CRM)

podcast@lyceuminc.com (Hippo Video) — Tue, 11 Aug 2020 11:00:15 +0000

• The characteristics, mindset and skills every successful salesperson will have in common • How can you learn these skills if you don’t have them already? • The seller’s mindset - What is it and how can you develop one? • Best ways that can help you be ready to handle different sales activities like prospecting, discovery, demo, negotiating, and closing • A deal going cold - A secret tip for sale reps to bring it back • How can you mitigate risks involved in a deal? _____________ To know more about Mike: https://www.linkedin.com/in/mike-hook/ Subscribe to Mike's weekly newsletter: https://www.mike-hook.com/ Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 28: REAL Sales Wins with Videos - The HubSpot Way (with Dan Tyre, Sales Director, HubSpot)

podcast@lyceuminc.com (Dan Tyre, Karthi Mariappan, Nikhil Premanandan) — Mon, 10 Aug 2020 10:29:42 +0000

• Why is video so impactful in business? • The barrier behind video adoption • How sales teams can excel leveraging videos • Turning a cold email into a warm greeting - How videos can be the REAL differentiators • The secret story behind the Spider Monkey teams ____________ To know more about Dan: https://www.hubspot.com/dantyre Dan's LinkedIn profile: https://www.linkedin.com/in/dantyre01/ To know more about videos in sales: https://bit.ly/3ioFw0u Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 27: Aligning Field Marketing & B2B Sales to Drive Revenue (with Nick Bennett, Head of Field Marketing, Clari)

podcast@lyceuminc.com (Sanjana Murali, Nick Bennett) — Thu, 6 Aug 2020 23:44:31 +0000

• The basics of field marketing • A day in the life of a field marketer • Should SDRs report to sales or marketing? • The importance of sales and field marketing alignment and the best practices to do it • The impact of the pandemic on field marketing • How do field marketing people transition or pivot from field marketing? • Do virtual events (webinars, summits, coffee catchups, customer sessions) have any impact on field marketing? • How to develop an actionable field marketing strategy? • Some of the best field marketing event ideas you can execute ______________________ To know more about Nick: linkedin.com/in/nickbennett1 Follow Nick on Twitter: https://twitter.com/NickB2005 Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes. Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo

Ep 26: Ways To Identify, Prioritize, and Scale Acquisition Channels & Platforms (with Nicki Friis, Founder & CEO at NICQI)

podcast@lyceuminc.com (Nickii Friis, Sanjana Murali) — Mon, 3 Aug 2020 17:12:28 +0000

• The 4-step process to identify, prioritize, and scale acquisition efforts • A clear indicator to find the right product market fit • Increasing average revenue per user - The good and bad • How to choose an acquisition channel that is a good fit for your company • Ways to know if a channel is an opportunity • How to form cohesive strategies and adopting them over time _______________ To know more about Nickii: https://www.linkedin.com/in/nickifriis/ Learn more about Hippo Video: www.hippovideo.io Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes and share what we're learning on your social handles. Check out our #Limitless Webinar Series: https://www.hippovideo.io/webinars.html Tweet us @thehippovideo

Ep 25: How Startups are Leveraging Artificial Intelligence to Grow (with Lomit Patel, VP of Growth at IMVU)

podcast@lyceuminc.com (Lomit Patel, Vivek Siva) — Wed, 29 Jul 2020 09:43:22 +0000

• The inspiration behind writing the book Lean AI • AI: A simplified overview from a sales and marketing perspective • Some of the biggest challenges AI can solve for startups • Leveraging AI for enhanced growth • Ways startups can follow to implement AI in their businesses _______________ Lean AI book on Amazon: https://amzn.to/3jSTysC Know more about Lomit: https://www.lomitpatel.com Learn more about Hippo Video: www.hippovideo.io Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes and share what we're learning on your social handles. Check out our #Limitless Webinar Series: https://www.hippovideo.io/webinars.html Tweet us @thehippovideo

Ep 24: Podcasting to Sell Products, Win Clients and a Tool for Business Development (with Partha Srinivasan, Host & Partner, BiB India Podcast)

podcast@lyceuminc.com (Sanjana Murali, Partha Srinivasan) — Mon, 27 Jul 2020 03:07:45 +0000

• Podcasting and its importance for every business and every individual • Here is how you can monetize your podcast • The podcasting mistakes beginners could make and the ways you can avoid them • Podcast promotional ideas worth following • The art of balancing podcast show and attracting the right advertisers/sponsors • Best tips to grow network and community base for your podcast ___________________ Links: Check out: https://billionairesinboxers.com/ Partha's LinkedIn: https://www.linkedin.com/in/parthans/ To know more about Partha: https://about.me/parthans Learn more about Hippo Video: www.hippovideo.io Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes and share what we're learning on your social handles. Check out our #Limitless Webinar Series: https://www.hippovideo.io/webinars.html Tweet us @thehippovideo

Ep 23: How to Win the Sales Game in Healthcare (with Albert Ho, Founder at Healthcare Heroes)

podcast@lyceuminc.com (Albert Ho, Sanjana Murali) — Wed, 22 Jul 2020 05:15:27 +0000

• Steps to build your career as a sales consultant • The current trends in the Pharma sales • Major challenges faced by the current Pharma sales executives • Solutions that every sales professional can try and solve their challenges • Reasons why and how video fits into the tool kit of sales professionals ___________ Check out Albert's website: https://www.healthcareheroes.co/ Buy a free copy of 'Checkmate' book here: www.checkmatebook.ca Follow Albert on LinkedIn: https://www.linkedin.com/in/albertho/ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 22: Online Public Speaking Tips for Sales & Marketing Professionals (with Brenden Kumarasamy, Founder at Mastertalk)

podcast@lyceuminc.com (Sanjana Murali, Brenden Kumarasamy) — Mon, 20 Jul 2020 05:20:53 +0000

• Why is public speaking is not everyone's fave? • Start doing this from today to nail your presentations • Filler words - Simple ways to curb using them • Introverts being excellent public speakers - Why the contradiction? ___________ Check out to know more about Brenden and Mastertalk. Instagram: https://www.instagram.com/masteryourtalk/ YouTube: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 21: Common Marketing Mistakes Every Marketer Should Be Aware of and Avoid (with Evan Knox, Founder & CMO at Caffeine Marketing)

podcast@lyceuminc.com (Evan Knox, Sanjana Murali) — Wed, 8 Jul 2020 10:30:06 +0000

• Marketing - Ways to make it more understandable and easier to implement • Marketing approaches people should put into practice • What are some common revenue leaks? • The key qualities of a great leader - How to find them? • Lessons to learn from the adversities • Practical ways to grow influence at work ___________ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 20: Push Notifications: What B2B can learn from B2C (with Ravi Trivedi, Founder and CEO at PushEngage)

podcast@lyceuminc.com (Hippo Video) — Mon, 6 Jul 2020 06:45:19 +0000

- Reasons why companies should leverage push notifications - Ways B2B businesses could benefit from push notifications - Is it good practice for B2B to send push notifications? - Types of Push Notifications Campaigns B2B businesses can leverage on - Notifications that are interesting, entertaining, and converting - Best metrics to track push notifications - Strategies to craft a great push notification - Common mistakes that marketers make while sending push notifications - Industries that have managed to gain a foothold using push marketing over time - The future of push notifications. Is it here to stay? ________ Check out this blog to understand the push notifications benchmark data region-wise https://blog.pushengage.com/web-push-notification-benchmark-data-by-region/ Check out the page https://blog.pushengage.com/ to stay updated with what's happening in the push notifications industry. Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 19: How to Find Product-Market Fit (with Sean Sheppard, Founder at GrowthX & GrowthX Academy)

podcast@lyceuminc.com (Sean Sheppard, Vivek Siva) — Wed, 1 Jul 2020 06:34:38 +0000

Why do startups fail? What is product-market fit? Ways to find the right poduct-market fit Role of the market developer in product's success ________ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 18: Leadership: Women in Sales and Tech (with Patricia DuChene, Vice President of Sales at Postal.io)

podcast@lyceuminc.com (Patricia DuChene, Sanjana Murali) — Wed, 10 Jun 2020 09:39:10 +0000

What gives women the competitive edge to be a successful salesperson? Reasons why more women should explore careers in technology sales One advice to women starting their careers in sales Tips for women to get in the path of leadership positions What do you think is the most significant barrier to female leadership? Policies that establish Gender Equality in workplaces ________ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 17: How can you use the pandemic as the customer discovery experiment (with Marc McDougall, B2B SaaS Conversion Specialist)

podcast@lyceuminc.com (Vivek Siva, Marc McDougall) — Tue, 2 Jun 2020 05:31:53 +0000

- Things SaaS companies can do to prevent the churn right now - The dreaded "We're on a spending freeze" objection - How can SaaS companies handle it? - The pandemic impact on the marketing world - What do you mean by "delightful" marketing? - "Delightful" marketing campaigns that work wonders - Best examples of companies that are adapting their marketing to the pandemic well - “ONE” thing SaaS companies must focus on for the next 6 months ________ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Links mentioned in the podcast: https://factorialhr.com/ https://slangapp.com/special/covid-19 https://calendly.com/blog/meeting-integration-update/ https://www.linkedin.com/in/sangramvajre/ https://www.linkedin.com/in/ryanmohara/ https://www.linkedin.com/in/marc-mcdougall/ https://clarityfirst.co/ Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 16: Personalization in Sales Outreach and Prospecting (with Amy Franko, Founder & CEO at Amy Franko Associates)

podcast@lyceuminc.com (Sanjana Murali, Amy Franko) — Thu, 28 May 2020 04:32:53 +0000

- Sales outreach and cold emails are an integral part of any business. Here is why? - The difference between cold emails that work and that don't. - Reasons why personalization works in sales outreach, always! - Misconceptions that people have about personalization in sales outreach. - What motivated Amy Franko to start creating videos? - Amy’s take on the future of Sales, as businesses are becoming more global and digital every day. ________ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 15: Cultural differences when selling/International career in sales (with Doreen Pernel, Inside Sales Manager, Facebook Workplace)

podcast@lyceuminc.com (Sanjana Murali, Doreen Pernel) — Tue, 12 May 2020 06:51:37 +0000

- Intro and career paths summary - The most important thing to think about when selling across different countries - How do you leverage social selling across regions - Train your team members on cultural differences when selling - One advice for remote managers - Advice for individual contributors being managed remotely ____ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 14: How do you scale sales coaching (with Shruti Kapoor, CEO, Wingman)

podcast@lyceuminc.com (shruti kapoor, sanjana murali) — Mon, 27 Apr 2020 07:21:17 +0000

- What’s the key to effective sales coaching? - What works? Customized coaching module or generalized module? - How does “Show, don’t tell” work in sales coaching? - Effective sales coaching techniques? - Personalization in sales coaching - How does peer-to-peer coaching work in sales? - What are the tools available for sales coaching? - What does it take to become a great sales coach? Check out trywingman.com ____ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 13: 3 Steps to Create Your Own Salesperson That Never Sleeps (with Maury Rogow, CEO of Rip Media Group)

podcast@lyceuminc.com (sanjana murali, nikhil premanandan, maury rogow) — Wed, 8 Apr 2020 08:25:17 +0000

Maury has launched over 200 brands and 3 successful startups using visual storytelling structure. One of his earliest lessons was being a part of selling a startup to Cisco Systems for $2 Billion. He is an out of the box thinker and delivers real results with video first marketing. Key Takeaways - Why are stories so important? - What is the easiest way to grab your prospects attention? - How to write the best stories for your brand? - The impact of the right story in the right place at the right time - Why your sales and marketing is failing and how to fix it? Watch the webinar here: https://limitless.hippovideo.io/webinar/maury-rogow/three-steps-create-own-salesperson-never-sleeps Read the transcript here: https://www.hippovideo.io/blog/3-steps-to-create-your-own-salesperson-that-never-sleeps-webinar-for-video-selling/ ____ Here are the links Maury Rogow mentioned in the webinar: Resources:   https://lp.ripmediagroup.com/webinarthankyou - Get the guide and scorecard  Rise of The Entrepreneur - https://www.amazon.com/Rise-Entrepreneur-Maury-Rogow/dp/0615995977 - Maury's book  The Customer Journey - https://vimeo.com/157065292 - Video  Personalized Videos - https://support-watch.hippovideo.io/video/play/k4DaaT7R60kX_seI8TixNQ - Hippo Video ____ Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 12: How to lead like a modern CMO (with Sangram Vajre, Chief Evangelist at Terminus)

podcast@lyceuminc.com (Sangram Vajre, Sanjana Murali) — Fri, 20 Mar 2020 11:38:43 +0000

Key Takeaways - Trends (going from lead to accounts) - Role (own parts of customer success) - Organization (running a team of specialist - act like a CEO) - Metrics (Business outcomes and same metrics as sales) - Stage based CMOs (Different type of CMO for a different stage of the company) - What are the key attributes any CMO needs in their toolbelt - What keeps CMOs up at night or what keep you up at night being a CMO yourself? - How and why to manage your team according to KPIs - What are the Key ABM findings for CMOs to consider - Should marketers own parts of customer success? - Should a startup hire specialist or generalist first? - What do you mean when you say CMOs should act like CEOs? elaborate - Is there a right type of CMO based on the stage of the company? - You always say marketing is not demand gen, and it's business outcomes (demand gen, pipeline velocity, expansion). Could you elaborate on that? - When is the right time to create a category? How do you know it's the right time and you have the scope? - What budget does an SMB need to start ABM? - Is ABM ideal for a startup with no sales team? - What is your idea of positioning to begin with, in a saturated market? - Minimum basic strategy and tech stack needed for omnichannel marketing for a B2B tech company with a limited budget? - Where do you see the biggest skills gap in marketing today, and how do you overcome that challenge? - How to become a CMO? - Which medium works better in ABM? Sales Nav, Webinars, Seminars, etc? - When is the right time to hire a CMO? Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 11: Go-to-Market strategy for your product's API integration (with Stephen Farnsworth, Head of Partnerships, Outreach)

podcast@lyceuminc.com (Nikhil Premanandan, Stephen Farnsworth) — Fri, 13 Mar 2020 11:08:14 +0000

Often, we release a new product integration, but marketers are stuck with what should they do next, how should they market it. This topic will uncover the GTM strategy and outline the steps to help reap the maximum benefits out of the new product’s integrations. - How should you choose an integration partner? - Integrations should be customer-driven or value-driven? What’s the best approach? - What are the aspects to keep in mind while integrating with another product? - Integration is completed. What’s the GTM for your integration? - How long do these integration partnerships last? - Can integrations be a major revenue channel? Do you have any case studies that you can share with us? - What happens when an SMB integrates with a mid-market or an enterprise product. - How does that dynamic pan out? Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 10: Using better sales questions to personalize the customer experience (with Deb Calvert, President at People First Productivity Solutions)

podcast@lyceuminc.com (Deb Calvert, Vivek siva) — Wed, 11 Mar 2020 11:22:36 +0000

Here are some of the questions that we asked Deb on the podcast: 1. You've said that asking better questions improves the customer experience. What do you mean by the phrase "customer experience?" 2. What are the benefits of creating value and personalizing to create this kind of customer experience? 3. How would asking better questions accomplish what you're describing? 4. And it does not just question... you're saying "quality" questions. Tell us more about that. 5. What prevents sellers from asking quality questions? 6. Give us some examples of quality questions and how they're different from standard questions that sellers ask? 7. What else can sellers learn about asking quality questions? What resources can you offer them? Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 9: How to develop a winning sales strategy (with Kent Holland, VP Sales, Copper)

podcast@lyceuminc.com (kent holland, sanjana murali, vivekanandan siva) — Mon, 9 Mar 2020 09:07:03 +0000

Key Takeaways - Designing a sales organization (and GTM motion) to optimize for efficiency and customer experience - Personalization at scale vs. volume outreach - Identifying and focusing on the right (consolidated) set of KPIs - Driving improvements in MQL: Win rate - Building an engaged and effective startup sales team Check out our #limitless webinar series: https://www.hippovideo.io/webinars.html Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 8: How to leverage LinkedIn for social selling (with Timothy Hughes, CEO and Co-founder of DLA ignite)

podcast@lyceuminc.com (timothy hughes, sanjana murali) — Fri, 21 Feb 2020 05:14:16 +0000

In our podcast, we got insights from Timothy Hughes on the following: - Comprehensive insights on leveraging LinkedIn for social selling - Future of social selling for B2B - What’s social selling and what’s not? - What’s the value of social selling? - Who owns social selling? Sales or marketing? Or is it implemented holistically across sales and marketing? - How to leverage professional brand on social networks? - How can sales and marketing team operationalize social selling? - How social has changed cold calling? - How to leverage the existing connections to get introductions? - How to find the right connections in social? - Do you have some case studies of social selling success stories from enterprise companies? - What the future of social selling holds for B2B companies? Tim's bestsellers: Social Selling: https://amzn.to/2vRgu7n Smarketing: https://amzn.to/37PDKj7 Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 7: Predictions for Essential Sales Skills for Selling Effectively to the C-Suite (with Marcus Chan, Founder, Venli Consulting Group LLC)

podcast@lyceuminc.com (marcus chan, vivek siva) — Tue, 18 Feb 2020 05:15:19 +0000

In this podcast, Marcus has poured his insights on the following: - Comprehensive insights on how you sold 7-figure+ deals - Selling effectively to the C-Suite - Top suggestion for sales directors and VPs who are concerned about their declining sales growth - The most common mistake sales professionals commit when selling to the C-suite - Best channel to connect with the C-Suite - Essential sales skills for selling effectively to the C-Suite - What does a C-level executive expect when they agree for a product demo or a meeting? - What is the key to cracking enterprise sales, especially when multiple stakeholders are involved? - How to develop a winning sales (prospecting and pipeline building) strategy in the SaaS industry? - Emerging sales trends and predictions in 2020 Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 6: How product marketing creates a product-driven company (with Marcus Andrews, Product Marketing Manager at Hubspot)

podcast@lyceuminc.com (marcus andrews, sanjana murali) — Wed, 12 Feb 2020 08:44:54 +0000

Check out Marcus Andrews article: https://medium.com/swlh/how-product-marketers-create-a-product-driven-startup-9581ac228b97 - The ultimate challenge facing businesses is vector alignment. What does that mean? Why is it so important? - Product marketing hierarchy of needs - Product marketing in a step by step approach (Product, market research, narrative, cross-functional and launch) - How product marketers create an identity - How product marketing scales as the company grows - Advice to startups thinking about marketing for the first time Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 5: Leveraging Inbound Marketing to grow in Red Ocean Markets (Ft. Nivas Ravichandran, Startup Partnerships & Growth, Freshworks)

podcast@lyceuminc.com (nivas ravichandran, nikhil premanandan) — Fri, 7 Feb 2020 06:00:33 +0000

- Why inbound is the best way to tackle a red ocean market? - Is backlink building still the best way to improve ranking? - What are the common mistakes when it comes to inbound marketing? - Sourcing original content is often a challenge. How to go about developing valuable original content? - Most companies struggle with content distribution. What does an ideal content distribution strategy look like? Learn more about Hippo Video: www.hippovideo.io Visit: https://www.hippovideo.io/podcasts/listen-now.html to get updates on the upcoming episodes and share what we're learning on your social handles. Tweet us @thehippovideo

Ep 4: Creating a strong business brand through a strong internal culture (with Dustin Tysick, VP Marketing at Jostle)

podcast@lyceuminc.com (dustin tysick, sanjana murali) — Wed, 29 Jan 2020 06:55:50 +0000

The power of external brands, especially in B2B, is fading and the brands that are succeeding are those where individuals at the company have developed their personal brand. Dustin Tysick, VP Marketing at Jostle has poured his insights on the following: - Comprehensive understanding of creating a strong internal culture - When, how and what type of companies can leverage internal culture for creating a strong business brand ------ Visit http://bit.ly/3800Aoo to know what’s our next episode and subscribe to get notified when the next episode goes live. Read the transcript of this episode - http://bit.ly/2T2eaTS Share what we're learning on your social handles. Tweet us @thehippovideo Learn more about Hippo Video: www.hippovideo.io

Ep 3: Does Inside Sales work for Fortune 500s (with Prakhar Jain, Associate Director of Sales at Whatfix)

podcast@lyceuminc.com (Prakhar Jain, whatfix, Nikhil Premanandan) — Wed, 22 Jan 2020 08:59:28 +0000

- About Inside Sales and in what parlance do people think of it as working? - How Whatfix foresaw the growth in the past few years by scaling Inside Sales - How Inside Sales has evolved over a period of time and why it is becoming more and more successful globally? - What type of companies is a great fit for Inside Sales model? - Can Inside Sales be used when selling to Fortune 500s globally? --- Visit http://bit.ly/3800Aoo to know what’s our next episode and subscribe to get notified when the next episode goes live. Read the transcript of this episode - http://bit.ly/2TgVr67 Share what we're learning on your social handles. Tweet us @thehippovideo Learn more about Hippo Video: www.hippovideo.io

Ep 2: How sales and marketing can leverage partnerships (with Jason Shugars, Sr.Director Global Partnerships at Blueshift)

podcast@lyceuminc.com (nikhil premanandan, jason shugars) — Tue, 14 Jan 2020 06:41:35 +0000

In this episode, we got insights from Jason Shugars (Senior Director, Global Partnerships at Blueshift) on the following: - Comprehensive understanding of partnerships and strategic alliance - When, how and what type of companies can leverage partnerships (especially in Software/ SaaS industry) - How sales and marketing can leverage partnerships? ----- Visit http://bit.ly/3800Aoo to know what’s our next episode and subscribe to get notified when the next episode goes live. Read the transcript of this episode - http://bit.ly/2T1kpaT Share what we're learning on your social handles. Tweet us @thehippovideo

Ep 1: Introduction

podcast@lyceuminc.com (Hippo Video, Nikhil Premanandan) — Thu, 2 Jan 2020 08:13:40 +0000