https://simplecast.com Decoding AI for Marketing Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs. 2023 - MMA Global en Tue, 24 Mar 2026 09:00:00 +0000 Wed, 25 Mar 2026 00:32:02 +0000 https://decodingaiformarketing.com Decoding AI for Marketing https://image.simplecastcdn.com/images/2ca7e268-1c9c-4111-afea-2c15f7e5349d/01b41f2c-588c-4365-be6d-d9a778b96d34/3000x3000/mma-podcast-decoding-ai-1-67.jpg?aid=rss_feed https://decodingaiformarketing.com episodic Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs. Greg Stuart, Rex Briggs false https://feeds.simplecast.com/Rz_NWJDG ai, artificial intelligence, business, chatgpt, cmo, generative ai, marketing, marketing strategy, openai Mary Dooe podcasts@mmaglobal.com 07e13561-f26a-4b6d-9829-1787635212c6 Pushing the Boundaries of Creativity with AI Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity. 

For further reading: 

More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/

More about Runway: https://runwayml.com/news

Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters

General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 24 Mar 2026 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Jamie Umpherson) https://decodingaiformarketing.com/episodes/pushing-the-boundaries-of-creativity-with-ai-qDhZdPJ7 Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity. 

For further reading: 

More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/

More about Runway: https://runwayml.com/news

Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters

General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Pushing the Boundaries of Creativity with AI Greg Stuart, Rex Briggs, Jamie Umpherson 00:41:31 Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity. Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity. runway, marketers, advertising, artificial intelligence, marketing false full 51 276dc2a5-22c6-4c99-9cd4-dcff3471e1ae GEO, Productivity, and the Rapid Pace of Marketing Tool Change Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility.

For further reading: 

Copysmith.ai: https://www.copysmith.ai/

Comeback Town: He built a billion dollar company in Birmingham and so can you: https://www.al.com/news/birmingham/2025/03/comeback-town-he-built-a-billion-dollar-company-in-birmingham-and-so-can-you.html

From $250k Raised to $1.25B Exit w/ Shegun Otulana: https://bryce.medium.com/from-250k-raised-to-1-25b-exit-w-shegun-otulana-34e32912c603

More about Shegun: https://www.linkedin.com/in/sheguno/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 10 Mar 2026 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Shegun Otulana) https://decodingaiformarketing.com/episodes/geo-productivity-and-the-rapid-pace-of-marketing-tool-change-hnwz7ugy Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility.

For further reading: 

Copysmith.ai: https://www.copysmith.ai/

Comeback Town: He built a billion dollar company in Birmingham and so can you: https://www.al.com/news/birmingham/2025/03/comeback-town-he-built-a-billion-dollar-company-in-birmingham-and-so-can-you.html

From $250k Raised to $1.25B Exit w/ Shegun Otulana: https://bryce.medium.com/from-250k-raised-to-1-25b-exit-w-shegun-otulana-34e32912c603

More about Shegun: https://www.linkedin.com/in/sheguno/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> GEO, Productivity, and the Rapid Pace of Marketing Tool Change Greg Stuart, Rex Briggs, Shegun Otulana 00:37:28 Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility. Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility. false full 50 77cb79d4-92bb-440f-b9df-02919bac2944 Your AI Strategy Is Only as Good as Your Data Layer Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies are underutilizing their marketing tech, and how brands must prepare for a world where AI agents — not humans — are initiating customer interactions. From identity tokens and authentication to agent-to-agent negotiation, we look at what’s coming next and what that means for marketers.

For Additional Reading: 

Tealium achieves AWS Generative AI Competency, advancing enterprise AI at scale: https://www.globenewswire.com/news-release/2026/02/17/3239448/0/en/Tealium-achieves-AWS-Generative-AI-Competency-advancing-enterprise-AI-at-scale.html

Tealium Adds AI Features for Real-Time Customer Engagement: https://www.cmswire.com/customer-data-platforms/tealium-adds-ai-features-for-real-time-customer-engagement/

The secret to happy customers is… your data layer: https://martech.org/the-secret-to-happy-customers-is-your-data-layer/

More about Jeff: https://www.linkedin.com/in/jefflunsford/

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 24 Feb 2026 10:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Jeff Lunsford) https://decodingaiformarketing.com/episodes/your-ai-strategy-is-only-as-good-as-your-data-layer-6CGH1Bkn Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies are underutilizing their marketing tech, and how brands must prepare for a world where AI agents — not humans — are initiating customer interactions. From identity tokens and authentication to agent-to-agent negotiation, we look at what’s coming next and what that means for marketers.

For Additional Reading: 

Tealium achieves AWS Generative AI Competency, advancing enterprise AI at scale: https://www.globenewswire.com/news-release/2026/02/17/3239448/0/en/Tealium-achieves-AWS-Generative-AI-Competency-advancing-enterprise-AI-at-scale.html

Tealium Adds AI Features for Real-Time Customer Engagement: https://www.cmswire.com/customer-data-platforms/tealium-adds-ai-features-for-real-time-customer-engagement/

The secret to happy customers is… your data layer: https://martech.org/the-secret-to-happy-customers-is-your-data-layer/

More about Jeff: https://www.linkedin.com/in/jefflunsford/

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Your AI Strategy Is Only as Good as Your Data Layer Greg Stuart, Rex Briggs, Jeff Lunsford 00:39:50 Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies are underutilizing their marketing tech, and how brands must prepare for a world where AI agents — not humans — are initiating customer interactions. From identity tokens and authentication to agent-to-agent negotiation, we look at what’s coming next and what that means for marketers. Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies are underutilizing their marketing tech, and how brands must prepare for a world where AI agents — not humans — are initiating customer interactions. From identity tokens and authentication to agent-to-agent negotiation, we look at what’s coming next and what that means for marketers. cdp, data, artificial intelligence, marketing false full 49 60da7080-1106-4341-8332-2d245bd14475 Why Rule-Based Marketing Is Breaking Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.

 

For Further Reading:

Konrad Feldman on AI Trends: https://marketech-apac.com/expert-up-close-quantcast-ceo-konrad-feldman-on-ai-trends-and-how-marketers-can-leverage-them-for-success/

Why the CEO of Quantcast is Betting on Personalized AI: https://bigthink.com/business/how-ai-will-impact-marketing/

More about Konrad: https://www.linkedin.com/in/konrad-feldman-555132/

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 10 Feb 2026 10:00:00 +0000 podcasts@mmaglobal.com (Konrad Feldman, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/why-rule-based-marketing-is-breaking-la0sZeN1 Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.

 

For Further Reading:

Konrad Feldman on AI Trends: https://marketech-apac.com/expert-up-close-quantcast-ceo-konrad-feldman-on-ai-trends-and-how-marketers-can-leverage-them-for-success/

Why the CEO of Quantcast is Betting on Personalized AI: https://bigthink.com/business/how-ai-will-impact-marketing/

More about Konrad: https://www.linkedin.com/in/konrad-feldman-555132/

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Why Rule-Based Marketing Is Breaking Konrad Feldman, Rex Briggs, Greg Stuart 00:39:58 Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next. Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next. quantcast, advertising, marketing, deep mind, machine learning, dsp false full 48 e9c21441-72d3-42ea-b2a9-6fea5fdef952 The Next Evolution of AI, Search, and Advertising Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into AI experiences is the wrong answer, clicks are disappearing, and the future of AI marketing will look more like structured data and affiliate-style value exchange than traditional advertising.

Yext CEO on Search in the Age of AI: https://www.barrons.com/video/yext-ceo-on-search-in-the-age-of-ai/F798C382-AB67-47FD-AA54-4BEA89F5F38F

Yext’s Visibility Brief on Brand Visibility in AI Search: https://martech.org/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 27 Jan 2026 10:00:00 +0000 podcasts@mmaglobal.com (Michael Walrath, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/the-next-evolution-of-ai-search-and-advertising-OpQbrquT Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into AI experiences is the wrong answer, clicks are disappearing, and the future of AI marketing will look more like structured data and affiliate-style value exchange than traditional advertising.

Yext CEO on Search in the Age of AI: https://www.barrons.com/video/yext-ceo-on-search-in-the-age-of-ai/F798C382-AB67-47FD-AA54-4BEA89F5F38F

Yext’s Visibility Brief on Brand Visibility in AI Search: https://martech.org/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Next Evolution of AI, Search, and Advertising Michael Walrath, Rex Briggs, Greg Stuart 00:37:06 Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into AI experiences is the wrong answer, clicks are disappearing, and the future of AI marketing will look more like structured data and affiliate-style value exchange than traditional advertising. Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into AI experiences is the wrong answer, clicks are disappearing, and the future of AI marketing will look more like structured data and affiliate-style value exchange than traditional advertising. search, generative ai, search engines, marketers, yahoo, advertising, marketing, yext false full 47 7b6eb6ae-aa99-4e84-999a-7df330523095 AI Hype Vs. Reality at CES 2026 Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.


For Further Reading:

CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/

How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/

MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 13 Jan 2026 10:00:00 +0000 podcasts@mmaglobal.com (Shelly Palmer, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/ai-hype-vs-reality-at-ces-2026-_g2GYN0T Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.


For Further Reading:

CES 2026 Day 1: https://shellypalmer.com/2026/01/ces-2026-day-1-robot-wars/

How to Install and Setup Claude Code: https://shellypalmer.com/2026/01/how-to-install-claude-code/

MMA CMO AI Transformation Summit featuring Shelly: https://mmaglobal.com/cmo-ai-transformation-summit

Listen on your favorite podcast app: https://pod.link/1715735755

]]> AI Hype Vs. Reality at CES 2026 Shelly Palmer, Rex Briggs, Greg Stuart 00:56:27 Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped. Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped. ces, marketers, artificial intelligence, marketing false full 46 db5e7b0d-cf39-40db-9d72-c06e0bb24cfa The Truth About AI Chatbots in Marketing (and How It Can Be Fixed) Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. 

For Further Reading: 

Embedding Artificial Intelligence in the World’s Largest Companies

Leveraging GenAI for Connected Insights

Kantar forecasts ten marketing trends for 2026 strategic planning

MMA and Kantar unveil how consumers are using AI

More about KAiA

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 2 Dec 2025 10:00:00 +0000 podcasts@mmaglobal.com (Sid Sudhakaran, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/the-truth-about-ai-chatbots-in-marketing-and-how-it-can-be-fixed-zvAoEllt Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. 

For Further Reading: 

Embedding Artificial Intelligence in the World’s Largest Companies

Leveraging GenAI for Connected Insights

Kantar forecasts ten marketing trends for 2026 strategic planning

MMA and Kantar unveil how consumers are using AI

More about KAiA

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Truth About AI Chatbots in Marketing (and How It Can Be Fixed) Sid Sudhakaran, Greg Stuart, Rex Briggs 00:37:55 Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day. data, marketers, marketing false full 45 ea220a4f-a1ac-4d6c-bc02-8d89ac74e99b SEO Has Been Upended. Here’s What the Future Could Look Like Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models. 

For Further Reading: 

Generative AI Has a 'Shoplifting' Problem. This Startup CEO Has a Plan to Fix It

ProRata.ai raises $40M and launches new search tool for publishers

ProRata.ai

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 21 Oct 2025 09:00:00 +0000 podcasts@mmaglobal.com (Bill Gross, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/seo-has-been-upended-heres-what-the-future-could-look-like-X7GsSc9w Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models. 

For Further Reading: 

Generative AI Has a 'Shoplifting' Problem. This Startup CEO Has a Plan to Fix It

ProRata.ai raises $40M and launches new search tool for publishers

ProRata.ai

Listen on your favorite podcast app: https://pod.link/1715735755

]]> SEO Has Been Upended. Here’s What the Future Could Look Like Bill Gross, Rex Briggs, Greg Stuart 00:41:14 Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models. Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models. search, generative ai, digital marketing, seo, marketers, advertising, marketing false full 44 f6f4a5f8-f3eb-4029-ba0a-064f62ffe902 Scaling Up Your Agentic AI Marketing Team Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age. 

For Further Reading: 

After selling his last startup to Google, this founder now wants to automate mundane tasks with Relay

Backed by a16z, Relay races to market with Zapier in its crosshairs

The Mom Test

Traction

Jeff Su

Jacob’s Favorite AI Agents!

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 7 Oct 2025 09:00:00 +0000 podcasts@mmaglobal.com (Jacob Bank, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/scaling-up-your-agentic-ai-marketing-team-uvVdCA1B Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age. 

For Further Reading: 

After selling his last startup to Google, this founder now wants to automate mundane tasks with Relay

Backed by a16z, Relay races to market with Zapier in its crosshairs

The Mom Test

Traction

Jeff Su

Jacob’s Favorite AI Agents!

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Scaling Up Your Agentic AI Marketing Team Jacob Bank, Greg Stuart, Rex Briggs 00:42:36 Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age. Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age. generative ai, ai, marketers, agents, marketing false full 43 88bd62da-d74d-420d-b481-f9e60ebf0289 The Growth of Commerce Media (and What AI’s Got to Do With It) Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms. 

For Further Reading: 

The Future of Commerce Media Isn’t Retail. It's Everywhere

Commerce Media Has Entered a New Era

Commerce media evolves as AI, offsite, and new vertices reshape the landscape

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 23 Sep 2025 09:00:00 +0000 podcasts@mmaglobal.com (Diaz Nesamoney, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/the-growth-of-commerce-media-and-what-ais-got-to-do-with-it-k_ID0roh Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms. 

For Further Reading: 

The Future of Commerce Media Isn’t Retail. It's Everywhere

Commerce Media Has Entered a New Era

Commerce media evolves as AI, offsite, and new vertices reshape the landscape

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Growth of Commerce Media (and What AI’s Got to Do With It) Diaz Nesamoney, Greg Stuart, Rex Briggs 00:51:21 Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms. Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms. commerce media, digital marketing, marketers, marketing false full 42 6f23add0-7e73-4a08-9c12-5ec20ddaf8a4 Adobe AI and Keeping Your Brand Safe Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.  

For Further Reading:

Adobe’s AI Vision: Hannah Elsakr on Empowering Creativity Responsibly

Adobe Firefly and Adobe Express now feature Google’s Gemini 2.5 Flash Image Model

What’s Next in the Evolution of Generative AI-Powered Marketing

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 9 Sep 2025 09:00:00 +0000 podcasts@mmaglobal.com (Hannah Elsakr, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/adobe-ai-and-keeping-your-brand-safe-l_anEe9A Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.  

For Further Reading:

Adobe’s AI Vision: Hannah Elsakr on Empowering Creativity Responsibly

Adobe Firefly and Adobe Express now feature Google’s Gemini 2.5 Flash Image Model

What’s Next in the Evolution of Generative AI-Powered Marketing

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Adobe AI and Keeping Your Brand Safe Hannah Elsakr, Rex Briggs, Greg Stuart 00:37:20 Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.  Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.  digital marketing, automation, adobe, content creation, marketers, marketing false full 41 30f93fc4-b614-481b-9a1e-604bb44b296a Have You Automated Enough? Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams already use, marketers can reduce manual tasks, accelerate lead management, and unlock new personalization at scale. Wade explains how Zapier has moved beyond basic integrations to become an orchestration layer for AI, and why this shift matters for marketing leaders looking to drive results without overhauling their entire stack. He unpacks the biggest workflow wins he’s seeing across the industry and where marketing is heading next. 

For Further Reading: 

Wade Foster in AdWeek

How to analyze Facebook and LinkedIn campaign performance with AI-powered agents

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 26 Aug 2025 09:00:00 +0000 podcasts@mmaglobal.com (Wade Foster, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/have-you-automated-enough-k_0nfJ6P Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams already use, marketers can reduce manual tasks, accelerate lead management, and unlock new personalization at scale. Wade explains how Zapier has moved beyond basic integrations to become an orchestration layer for AI, and why this shift matters for marketing leaders looking to drive results without overhauling their entire stack. He unpacks the biggest workflow wins he’s seeing across the industry and where marketing is heading next. 

For Further Reading: 

Wade Foster in AdWeek

How to analyze Facebook and LinkedIn campaign performance with AI-powered agents

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Have You Automated Enough? Wade Foster, Rex Briggs, Greg Stuart 00:43:32 Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams already use, marketers can reduce manual tasks, accelerate lead management, and unlock new personalization at scale. Wade explains how Zapier has moved beyond basic integrations to become an orchestration layer for AI, and why this shift matters for marketing leaders looking to drive results without overhauling their entire stack. He unpacks the biggest workflow wins he’s seeing across the industry and where marketing is heading next. Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams already use, marketers can reduce manual tasks, accelerate lead management, and unlock new personalization at scale. Wade explains how Zapier has moved beyond basic integrations to become an orchestration layer for AI, and why this shift matters for marketing leaders looking to drive results without overhauling their entire stack. He unpacks the biggest workflow wins he’s seeing across the industry and where marketing is heading next. zapier false full 40 f13ba711-12d2-4c44-8d28-92a86c7c8fd2 Entering the Age of Supermarketers Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains how marketers can set guardrails, gain explainability, and finally unlock the value of first-party data - and avoid the AI marketing content that feels overly spammy. 

For Further Reading: 

The Anthropic Vending Machine Test: https://www.inc.com/ben-sherry/an-ai-ran-a-vending-machine-for-a-month-and-proved-it-couldnt-even-handle-passive-income/91207636

More about Auxia: https://www.auxia.io/en

The One to One Future (book): 

https://www.amazon.com/One-Future-Don-Peppers/dp/0385485662

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 12 Aug 2025 09:00:00 +0000 podcasts@mmaglobal.com (Sandeep Menon, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/entering-the-age-of-supermarketers-MC4wXuMV Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains how marketers can set guardrails, gain explainability, and finally unlock the value of first-party data - and avoid the AI marketing content that feels overly spammy. 

For Further Reading: 

The Anthropic Vending Machine Test: https://www.inc.com/ben-sherry/an-ai-ran-a-vending-machine-for-a-month-and-proved-it-couldnt-even-handle-passive-income/91207636

More about Auxia: https://www.auxia.io/en

The One to One Future (book): 

https://www.amazon.com/One-Future-Don-Peppers/dp/0385485662

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Entering the Age of Supermarketers Sandeep Menon, Greg Stuart, Rex Briggs 00:43:31 Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains how marketers can set guardrails, gain explainability, and finally unlock the value of first-party data - and avoid the AI marketing content that feels overly spammy. Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains how marketers can set guardrails, gain explainability, and finally unlock the value of first-party data - and avoid the AI marketing content that feels overly spammy. false full 39 02ecd3d3-e377-46ee-a1e3-42434c1f499e How AI Aids Your Go-To-Market Strategy Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation processes - and integrating those outputs into existing companies at the organization. It can mean efficiency and scale that saves thousands of employees time, and can increase the satisfaction of thousands of customers. Paul chats with Greg and Rex about how Copy.ai generates marketing and sales content, the importance of workflow-based solutions over isolated AI tools, and how to enhance customer experience. 

For Further Reading:

Learn more about Copy.ai: https://www.copy.ai/

Learn more about Paul: 

https://www.linkedin.com/in/paulyacoubian/

NotebookLM: https://notebooklm.google.com/

AI productivity study: https://fortune.com/2025/07/20/ai-hampers-productivity-software-developers-productivity-study/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 29 Jul 2025 09:00:00 +0000 podcasts@mmaglobal.com (Paul Yacoubian, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/how-ai-aids-your-go-to-market-strategy-aTyxbAez Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation processes - and integrating those outputs into existing companies at the organization. It can mean efficiency and scale that saves thousands of employees time, and can increase the satisfaction of thousands of customers. Paul chats with Greg and Rex about how Copy.ai generates marketing and sales content, the importance of workflow-based solutions over isolated AI tools, and how to enhance customer experience. 

For Further Reading:

Learn more about Copy.ai: https://www.copy.ai/

Learn more about Paul: 

https://www.linkedin.com/in/paulyacoubian/

NotebookLM: https://notebooklm.google.com/

AI productivity study: https://fortune.com/2025/07/20/ai-hampers-productivity-software-developers-productivity-study/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> How AI Aids Your Go-To-Market Strategy Paul Yacoubian, Greg Stuart, Rex Briggs 00:42:33 Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation processes - and integrating those outputs into existing companies at the organization. It can mean efficiency and scale that saves thousands of employees time, and can increase the satisfaction of thousands of customers. Paul chats with Greg and Rex about how Copy.ai generates marketing and sales content, the importance of workflow-based solutions over isolated AI tools, and how to enhance customer experience. Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation processes - and integrating those outputs into existing companies at the organization. It can mean efficiency and scale that saves thousands of employees time, and can increase the satisfaction of thousands of customers. Paul chats with Greg and Rex about how Copy.ai generates marketing and sales content, the importance of workflow-based solutions over isolated AI tools, and how to enhance customer experience. false full 38 a0e671b7-1dc5-43fe-b3d9-7e665b072523 The Challenges of AI Marketing in Heavily-Regulated Industries Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. 

For Further Reading:

Marketing AI Implementation Checklist

More from Steve

The AI Conundrum

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 1 Jul 2025 09:00:00 +0000 podcasts@mmaglobal.com (Steve Erbentraut, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/the-challenges-of-ai-marketing-in-heavily-regulated-industries-HsIJ_n3S Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. 

For Further Reading:

Marketing AI Implementation Checklist

More from Steve

The AI Conundrum

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Challenges of AI Marketing in Heavily-Regulated Industries Steve Erbentraut, Greg Stuart, Rex Briggs 00:43:07 Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors. regulation, digital marketing, marketers, artificial intelligence, marketing false full 37 3dcb2922-7542-4d6e-b7ed-f9eee507d27d Marketing Will Be Upended Sooner Than You Think Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast change is coming, and why the financial side of companies will be coming for the marketing department - if they haven’t already. And he shares why traditional marketing organizations and artificial intelligence are on a collision course. 

For Further Reading:

Learn more about Vikrant Batra: https://www.linkedin.com/in/vikrant-batra/

Maximon:  https://www.maximon.ai/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 10 Jun 2025 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Vikrant Batra) https://decodingaiformarketing.com/episodes/marketing-will-be-upended-sooner-than-you-think-b9gO4zHh Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast change is coming, and why the financial side of companies will be coming for the marketing department - if they haven’t already. And he shares why traditional marketing organizations and artificial intelligence are on a collision course. 

For Further Reading:

Learn more about Vikrant Batra: https://www.linkedin.com/in/vikrant-batra/

Maximon:  https://www.maximon.ai/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Marketing Will Be Upended Sooner Than You Think Greg Stuart, Rex Briggs, Vikrant Batra 00:44:04 Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast change is coming, and why the financial side of companies will be coming for the marketing department - if they haven’t already. And he shares why traditional marketing organizations and artificial intelligence are on a collision course. Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast change is coming, and why the financial side of companies will be coming for the marketing department - if they haven’t already. And he shares why traditional marketing organizations and artificial intelligence are on a collision course. agency, digital marketing, marketers, artificial intelligence, marketing false full 36 ee2bc8dc-f619-45d2-948e-58af1f9c6cb5 AI Is Upending Media Planning and Buying Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. 

For Further Reading:

Learn more about MINT.ai: https://www.mint.ai/

Building Effective Agents (Anthropic): 

https://www.anthropic.com/engineering/building-effective-agents

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 27 May 2025 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Mark Polyak) https://decodingaiformarketing.com/episodes/ai-is-upending-media-planning-and-buying-YSsxFmvK Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. 

For Further Reading:

Learn more about MINT.ai: https://www.mint.ai/

Building Effective Agents (Anthropic): 

https://www.anthropic.com/engineering/building-effective-agents

Listen on your favorite podcast app: https://pod.link/1715735755

]]> AI Is Upending Media Planning and Buying Greg Stuart, Rex Briggs, Mark Polyak 00:42:23 Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better. media buying, marketers, media planning, artificial intelligence, marketing false full 35 b88b56b1-4e73-46eb-ac99-bbb6e72949b4 Why AI Isn’t Enough for a Winning Marketing Strategy Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explains the tests his organization has done, and how two foundational frameworks—Clay Christensen’s Jobs-to-be-Done and Eliyahu Goldratt’s Theory of Constraints—can shape smarter, more strategic AI adoption - focusing on problems, not products. 

For Further Reading:

Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done/

Theory of Constraints: 

https://www.tocinstitute.org/theory-of-constraints.html#:~:text=Eliyahu%20Goldratt,with%20infinite%20sales%20or%20profit

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 13 May 2025 09:00:00 +0000 podcasts@mmaglobal.com (Doug McColgin, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/why-ai-isnt-enough-for-a-winning-marketing-strategy-XOO94p1y Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explains the tests his organization has done, and how two foundational frameworks—Clay Christensen’s Jobs-to-be-Done and Eliyahu Goldratt’s Theory of Constraints—can shape smarter, more strategic AI adoption - focusing on problems, not products. 

For Further Reading:

Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done/

Theory of Constraints: 

https://www.tocinstitute.org/theory-of-constraints.html#:~:text=Eliyahu%20Goldratt,with%20infinite%20sales%20or%20profit

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Why AI Isn’t Enough for a Winning Marketing Strategy Doug McColgin, Greg Stuart, Rex Briggs 00:34:46 Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explains the tests his organization has done, and how two foundational frameworks—Clay Christensen’s Jobs-to-be-Done and Eliyahu Goldratt’s Theory of Constraints—can shape smarter, more strategic AI adoption - focusing on problems, not products. Doug McColgin, Director of Marketing Strategy at UScellular, says that AI tools aren't enough to build an effective marketing strategy. As more and more companies adopt AI, the playing field will be leveled when it comes to productivity gains. But McColgin thinks AI can be used in more creative ways to differentiate from your competitors. He explains the tests his organization has done, and how two foundational frameworks—Clay Christensen’s Jobs-to-be-Done and Eliyahu Goldratt’s Theory of Constraints—can shape smarter, more strategic AI adoption - focusing on problems, not products. communications, marketers, cellular, artificial intelligence, marketing, strategy false full 34 df335314-361b-4627-b97d-008674be8bc4 AI Adoption and Experiments with Microsoft’s Jen Kattula Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. 

For Further Reading:

More about the AI Agents Hackathon from Microsoft: https://microsoft.github.io/AI_Agents_Hackathon/

Navigating AI and Marketing: https://www.youtube.com/watch?v=_oKvEZCW_V0

3 Ways Marketers Can Accelerate Their Creativity with AI: 

https://www.adweek.com/sponsored/3-ways-marketers-can-accelerate-their-creativity-with-generative-ai/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 29 Apr 2025 09:00:00 +0000 podcasts@mmaglobal.com (Rex Briggs, Greg Stuart, Jennifer Kattula) https://decodingaiformarketing.com/episodes/ai-adoption-and-experiments-with-microsofts-jen-kattula-CyYoMblP Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. 

For Further Reading:

More about the AI Agents Hackathon from Microsoft: https://microsoft.github.io/AI_Agents_Hackathon/

Navigating AI and Marketing: https://www.youtube.com/watch?v=_oKvEZCW_V0

3 Ways Marketers Can Accelerate Their Creativity with AI: 

https://www.adweek.com/sponsored/3-ways-marketers-can-accelerate-their-creativity-with-generative-ai/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> AI Adoption and Experiments with Microsoft’s Jen Kattula Rex Briggs, Greg Stuart, Jennifer Kattula 00:39:40 Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. microsoft, co pilot, marketers, artificial intelligence, marketing false full 33 5b694ea6-4fd9-461a-a62b-b0e81c66cf0e The Next 90 Days of Your AI Rollout Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there’s still a wide range of adoption - and Roetzer shares what he’s seen in terms of what trips people up, and where they should be putting their resources. Plus, how the agency model is changing, and some of his favorite tools and tricks. 

For Further Reading:

Check out Paul’s podcast: 

https://youtu.be/qu74v4zBDjQ?si=69DTuXfVUapXHnsI

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 15 Apr 2025 09:00:00 +0000 podcasts@mmaglobal.com (Paul Roetzer, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/the-next-90-days-of-your-ai-rollout-4oMqGSc4 Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there’s still a wide range of adoption - and Roetzer shares what he’s seen in terms of what trips people up, and where they should be putting their resources. Plus, how the agency model is changing, and some of his favorite tools and tricks. 

For Further Reading:

Check out Paul’s podcast: 

https://youtu.be/qu74v4zBDjQ?si=69DTuXfVUapXHnsI

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Next 90 Days of Your AI Rollout Paul Roetzer, Greg Stuart, Rex Briggs 00:41:55 Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there’s still a wide range of adoption - and Roetzer shares what he’s seen in terms of what trips people up, and where they should be putting their resources. Plus, how the agency model is changing, and some of his favorite tools and tricks. Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there’s still a wide range of adoption - and Roetzer shares what he’s seen in terms of what trips people up, and where they should be putting their resources. Plus, how the agency model is changing, and some of his favorite tools and tricks. generative ai, ai, marketers, artificial intelligence, marketing false full 32 4878e8a9-f5fb-4a03-b22d-91f01ed0f74f AI is Changing the Consumer Journey, According to Google and BCG Research Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI. 

For Further Reading:

The Blueprint for AI-Powered Marketing

It’s Time for Marketers to Move Beyond the Linear Funnel

How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 18 Mar 2025 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Sadie Thoma, Derek Rodenhausen) https://decodingaiformarketing.com/episodes/ai-is-changing-the-consumer-journey-according-to-google-and-bcg-research-d4MEg_1S Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI. 

For Further Reading:

The Blueprint for AI-Powered Marketing

It’s Time for Marketers to Move Beyond the Linear Funnel

How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS

Listen on your favorite podcast app: https://pod.link/1715735755

]]> AI is Changing the Consumer Journey, According to Google and BCG Research Greg Stuart, Rex Briggs, Sadie Thoma, Derek Rodenhausen 00:37:50 Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI. Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI. b2b, marketers, artificial intelligence, marketing false full 31 fab6aa3c-787f-4043-8d74-844fb2be5fbb How US Bank and Supergood Made an AI-Driven Campaign Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization. 

For Further Reading:

U.S. Bank CMO: Relationships Fuel Marketing Transformation

Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads

Nate B Jones Substack

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 4 Mar 2025 10:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Mike Barrett, Michael Lacorazza) https://decodingaiformarketing.com/episodes/how-us-bank-and-supergood-made-an-ai-driven-campaign-h3nzlqDX Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization. 

For Further Reading:

U.S. Bank CMO: Relationships Fuel Marketing Transformation

Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads

Nate B Jones Substack

Listen on your favorite podcast app: https://pod.link/1715735755

]]> How US Bank and Supergood Made an AI-Driven Campaign Greg Stuart, Rex Briggs, Mike Barrett, Michael Lacorazza 00:35:41 Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization. Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization. marketers, advertising, artificial intelligence, marketing, campaign false full 30 81e91473-8a38-4ee6-9f1e-37ca9b7d85b5 The Basics of AI Marketing (And What the Future Holds) Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology. 

For Further Reading:

Check out Shiv’s substack

2025 AI Predictions You Can’t Afford to Miss

Marketing With AI for Dummies

Consortium for AI Personalization

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 18 Feb 2025 10:30:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Shiv Singh) https://decodingaiformarketing.com/episodes/the-basics-of-ai-marketing-and-what-the-future-holds-057cPMJ8 Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology. 

For Further Reading:

Check out Shiv’s substack

2025 AI Predictions You Can’t Afford to Miss

Marketing With AI for Dummies

Consortium for AI Personalization

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Basics of AI Marketing (And What the Future Holds) Greg Stuart, Rex Briggs, Shiv Singh 00:39:29 Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology. Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology. gen ai, deepseek, generative ai, digital marketing, marketers, artificial intelligence, marketing false full 29 089d4641-bbe9-46bb-b46a-19af5e5ae4f1 Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners. 

For Further Reading:

Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna Stewart

Adobe Alum takes AI-enables marketing beyond the prompt

Transition from solo acts to a complete symphony with AI

Abhay Parasnis Keynote at VivaTech 2024

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 4 Feb 2025 10:00:00 +0000 podcasts@mmaglobal.com (Abhay Parasnis, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/typeface-founder-abhay-parasnis-on-the-future-of-ai-marketing-workflows-RD0eygAy Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners. 

For Further Reading:

Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna Stewart

Adobe Alum takes AI-enables marketing beyond the prompt

Transition from solo acts to a complete symphony with AI

Abhay Parasnis Keynote at VivaTech 2024

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows Abhay Parasnis, Rex Briggs, Greg Stuart 00:43:20 Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners. Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners. workflows, gen ai, generative ai, digital marketing, marketers, storytelling, agents, typeface, artificial intelligence, marketing false full 28 f6dc65e8-f47a-49fb-aa9a-5e542c8b78f8 Marketing AI Trends That Emerged from CES Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025. 

For Further Reading:

Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9

Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Mon, 13 Jan 2025 10:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Shelly Palmer) https://decodingaiformarketing.com/episodes/marketing-ai-trends-that-emerged-from-ces-y81FJ6hi Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025. 

For Further Reading:

Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9

Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Marketing AI Trends That Emerged from CES Greg Stuart, Rex Briggs, Shelly Palmer 01:00:43 Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025. Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025. gen ai, ces, consumers, digital marketing, consumer electronics show, marketers, las vegas, artificial intelligence, marketing, products false full 27 11ebb50e-784e-4ed3-b2a9-9f19c46c0b20 Embedding Artificial Intelligence in the World’s Largest Companies Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. 

For Further Reading: 

Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in

AI at Kantar: AI at Kantar

Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit

A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 3 Dec 2024 10:00:00 +0000 podcasts@mmaglobal.com (Ashok Kalidas, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/ashok-kalidas-sX_YFNw1 Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. 

For Further Reading: 

Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in

AI at Kantar: AI at Kantar

Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit

A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Embedding Artificial Intelligence in the World’s Largest Companies Ashok Kalidas, Rex Briggs, Greg Stuart 00:38:42 Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. kantar, data, analytics, artificial intelligence, fortune 500 false full 26 84485403-a48b-4828-84e0-97a19d5cc02c How Teradata Uses AI to Create Brand Stickiness and More Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. 

For Further Reading: 

Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/

Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness

Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 19 Nov 2024 10:00:00 +0000 podcasts@mmaglobal.com (Jacqueline Woods, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/jacqueline-woods-B7yFzOJ_ Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. 

For Further Reading: 

Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/

Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness

Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer

Listen on your favorite podcast app: https://pod.link/1715735755

]]> How Teradata Uses AI to Create Brand Stickiness and More Jacqueline Woods, Greg Stuart, Rex Briggs 00:46:50 Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. teradata, cloud analytics, analytics, marketers, marketing false full 25 3b0edaf9-e372-4ec0-8a4c-2aaca29bc429 Truly Understanding Consumer Behavior - with the Help of AI Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. 

For Further Reading: 

Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/

Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/

AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek): 

https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 5 Nov 2024 10:00:00 +0000 podcasts@mmaglobal.com (Jeremy Fain, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/jeremy-fain-0XE2UsfS Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. 

For Further Reading: 

Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/

Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/

AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek): 

https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Truly Understanding Consumer Behavior - with the Help of AI Jeremy Fain, Greg Stuart, Rex Briggs 00:38:05 Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. deep learning, consumer behavior, consumers, digital marketing, cognitiv, marketers, artificial intelligence, marketing false full 24 bbc47997-5a39-4751-8cf8-47a28b69a9e2 The Secret to Success with AI? Building the Right Marketing Organization Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. 

For Further Reading: 

Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd

Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next

Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI

https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 22 Oct 2024 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Omar Rodriguez-Vilá) https://decodingaiformarketing.com/episodes/the-secret-to-success-with-ai-building-the-right-marketing-organization-FNB7MHwy Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. 

For Further Reading: 

Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd

Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next

Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI

https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Secret to Success with AI? Building the Right Marketing Organization Greg Stuart, Rex Briggs, Omar Rodriguez-Vilá 00:47:14 Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. gen ai, digital marketing, marketers, artificial intelligence, marketing false full 23 adf217df-72a0-4655-b6a0-a82f408a26e6 AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. 

For Further Reading: 

Learn more about Spok, an AI marketer product: spok.app

Learn more about Forum3: 

forum3.com

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Wed, 9 Oct 2024 09:00:00 +0000 podcasts@mmaglobal.com (Adam Brotman, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/ai-marketers-digital-transformation-and-lessons-from-starbucks-mobile-pay-5ZMjPKyS Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. 

For Further Reading: 

Learn more about Spok, an AI marketer product: spok.app

Learn more about Forum3: 

forum3.com

Listen on your favorite podcast app: https://pod.link/1715735755

]]> AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay Adam Brotman, Rex Briggs, Greg Stuart 00:43:52 Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. digital transformation, consumers, digital marketing, starbucks, forum3, artificial intelligence, marketing false full 22 5189a2a5-de4d-4634-a7cd-ebd881e50aea The New Dimensions of Your AI Marketing Technology Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. 

For Further Reading:

https://www.linkedin.com/in/yaniv-makover-a8590b3/

https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6

https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/

https://www.youtube.com/watch?v=QyUUzFv824Y

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 10 Sep 2024 09:00:00 +0000 podcasts@mmaglobal.com (Yaniv Makover, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/the-new-dimensions-of-your-ai-marketing-technology-4l6XMnuW Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. 

For Further Reading:

https://www.linkedin.com/in/yaniv-makover-a8590b3/

https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6

https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/

https://www.youtube.com/watch?v=QyUUzFv824Y

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The New Dimensions of Your AI Marketing Technology Yaniv Makover, Greg Stuart, Rex Briggs 00:35:44 Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. generative ai, marketers, artificial intelligence, marketing, testing false full 21 116fb26f-f71b-4de1-b5ef-65885e42b7f2 Using AI to Champion Consumer Needs Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. 

For Further Reading:

Joshua Browder LinkedIn

Age 27, Built a $230M AI Lawyer Business

'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua Browder

Would you let a robot lawyer defend you?

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 13 Aug 2024 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Josh Browder) https://decodingaiformarketing.com/episodes/using-ai-to-champion-consumer-needs-4jnbi8_m Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. 

For Further Reading:

Joshua Browder LinkedIn

Age 27, Built a $230M AI Lawyer Business

'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua Browder

Would you let a robot lawyer defend you?

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Using AI to Champion Consumer Needs Greg Stuart, Rex Briggs, Josh Browder 00:35:28 Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. customers, gen ai, generative ai, artificial intelligence, consumer protection, consumer rights, lawyer, law false full 20 183ec144-0d86-4e1f-bfba-d423553f5644 Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. 

For Further Reading:

Buy The AI Conundrum

MMA Global's Decoding AI for Marketers training

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 30 Jul 2024 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Caleb Briggs) https://decodingaiformarketing.com/episodes/digging-deeper-on-the-ai-conundrum-with-rex-and-caleb-briggs-_nnsITDH Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. 

For Further Reading:

Buy The AI Conundrum

MMA Global's Decoding AI for Marketers training

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs Greg Stuart, Rex Briggs, Caleb Briggs 00:40:47 Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. gen ai, ai, marketers, tesla, research, artificial intelligence, marketing, mit false full 19 70478816-3291-4270-879c-c67c8b915c34 Are You Placing the Right Bets In Your AI Strategy? Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. 

For Further Reading:

Learn more about Jonathan

Jonathan Nelson, CEO, Omnicom Digital converses with Neeta Nair of IMPACT

Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 2 Jul 2024 09:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Jonathan Nelson) https://decodingaiformarketing.com/episodes/are-you-placing-the-right-bets-in-your-ai-strategy-5Vz3_liy Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. 

For Further Reading:

Learn more about Jonathan

Jonathan Nelson, CEO, Omnicom Digital converses with Neeta Nair of IMPACT

Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Are You Placing the Right Bets In Your AI Strategy? Greg Stuart, Rex Briggs, Jonathan Nelson 00:42:14 Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. generative ai, marketers, omni, artificial intelligence, marketing false full 18 43b2a334-4920-4f5b-b4a3-709ff0652015 Venture Capital, AI, and Marketing: Where Are The Opportunities? Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. 

For Further Reading:

What is RAG (retrieval-augmented generation)? 

Zetta Venture Partners

Weaviate

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 18 Jun 2024 13:02:41 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Jocelyn Goldfein) https://decodingaiformarketing.com/episodes/venture-capital-ai-and-marketing-where-are-the-opportunities-5vjjU41A Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. 

For Further Reading:

What is RAG (retrieval-augmented generation)? 

Zetta Venture Partners

Weaviate

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Venture Capital, AI, and Marketing: Where Are The Opportunities? Greg Stuart, Rex Briggs, Jocelyn Goldfein 00:39:35 Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. investing, marketers, startups, artificial intelligence, marketing, venture capital false full 17 947c6914-b6be-4bd0-8682-4928c960ac4a Startups like Pictory Tap LLMs to Improve Your Marketing Workflow Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next.

For Further Reading: 

Pictory

10 “Best” AI Tools for Business (May 2024)

The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work

Inside Big Tech's underground race to buy AI training data

ElevenLabs

POSSIBLE

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 4 Jun 2024 10:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Vikram Chalana) https://decodingaiformarketing.com/episodes/startups-like-pictory-tap-llms-to-improve-your-marketing-workflow-PfH7o0n3 Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next.

For Further Reading: 

Pictory

10 “Best” AI Tools for Business (May 2024)

The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work

Inside Big Tech's underground race to buy AI training data

ElevenLabs

POSSIBLE

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Startups like Pictory Tap LLMs to Improve Your Marketing Workflow Greg Stuart, Rex Briggs, Vikram Chalana 00:34:24 Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next. Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next. generative ai, pictory, marketers, startups, artificial intelligence, marketing false full 16 47738499-ec07-4633-9dcd-e8bef7c6dd84 MediaMonks is Pushing Marketing Boundaries with AI Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows.

For Further Reading: 

Learn more about Wesley

Wesley ter Haar, Founder, Media.Monks AI Keynote at the BI Marketing Leadership

A Conversation With Bing’s Chatbot Left Me Deeply Unsettled

Wesley ter Haar on the difference AI makes to creative content

AlphaGo - The Movie | Full award-winning documentary

Burger King Takes "Have It Your Way" to the Next Level, Offering Guests The Chance to Win $1 Million for Their Ultimate Whopper® Creation

The Actual Possibility of AI – Wesley ter Harr and Vinny Rinaldi, Head of Analytics, The Hershey Company, presented a case study based on real in-market AI programs to drive in-store sales effectively at POSSIBLE 2024

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 21 May 2024 10:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Wesley ter Haar) https://decodingaiformarketing.com/episodes/mediamonks-is-pushing-marketing-boundaries-with-ai-LAoDVoAY Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows.

For Further Reading: 

Learn more about Wesley

Wesley ter Haar, Founder, Media.Monks AI Keynote at the BI Marketing Leadership

A Conversation With Bing’s Chatbot Left Me Deeply Unsettled

Wesley ter Haar on the difference AI makes to creative content

AlphaGo - The Movie | Full award-winning documentary

Burger King Takes "Have It Your Way" to the Next Level, Offering Guests The Chance to Win $1 Million for Their Ultimate Whopper® Creation

The Actual Possibility of AI – Wesley ter Harr and Vinny Rinaldi, Head of Analytics, The Hershey Company, presented a case study based on real in-market AI programs to drive in-store sales effectively at POSSIBLE 2024

Listen on your favorite podcast app: https://pod.link/1715735755

]]> MediaMonks is Pushing Marketing Boundaries with AI Greg Stuart, Rex Briggs, Wesley ter Haar 00:42:13 Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows. Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows. generative ai, marketers, artificial intelligence, marketing false full 15 03ae51d3-f880-415c-a5ee-644cf71cff2b The Age of Agents is Coming and It Will Upend Marketing Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of agents will fundamentally change how marketers go to market, and other ways that AI is accelerating change in the space. 

For Further Reading: 

8 Research Papers That Set Off the AI Boom

My, Myself and AI

Instalily.ai 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 7 May 2024 12:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Amit Shah) https://decodingaiformarketing.com/episodes/the-age-of-agents-is-coming-and-it-will-upend-marketing-u9RQmMmP Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of agents will fundamentally change how marketers go to market, and other ways that AI is accelerating change in the space. 

For Further Reading: 

8 Research Papers That Set Off the AI Boom

My, Myself and AI

Instalily.ai 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The Age of Agents is Coming and It Will Upend Marketing Greg Stuart, Rex Briggs, Amit Shah 00:39:57 Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of agents will fundamentally change how marketers go to market, and other ways that AI is accelerating change in the space. Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of agents will fundamentally change how marketers go to market, and other ways that AI is accelerating change in the space. gen ai, generative ai, marketers, artificial intelligence, marketing, genai false full 14 9dfd1810-502c-4c5e-a9cd-e6bd1afd0cea How Salesforce Uses AI and Cloud to Improve Customer Relationships Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. 

For Further Reading: 

Attention is All You Need

Paleo Ad Tech (Marty’s Podcast)

House of Lies (Marty’s Book)

The Salesforce 360 Blog

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 23 Apr 2024 12:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Martin Kihn) https://decodingaiformarketing.com/episodes/how-salesforce-uses-ai-and-cloud-to-improve-customer-relationships-KYKEYakd Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. 

For Further Reading: 

Attention is All You Need

Paleo Ad Tech (Marty’s Podcast)

House of Lies (Marty’s Book)

The Salesforce 360 Blog

Listen on your favorite podcast app: https://pod.link/1715735755

]]> How Salesforce Uses AI and Cloud to Improve Customer Relationships Greg Stuart, Rex Briggs, Martin Kihn 00:38:11 Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. generative ai, marketers, artificial intelligence, marketing, salesforce false full 13 894ebf0e-0647-4814-8114-b24f4acd915e CPG and Why The Best AI Projects Start with a Business Problem Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. 

For Further Reading: 

https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/

https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/

https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/

https://www.mmaglobal.com/datt/consortium-for-ai-personalization

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 9 Apr 2024 12:00:00 +0000 podcasts@mmaglobal.com (Louise Cotterill, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/cpg-and-why-the-best-ai-projects-start-with-a-business-problem-_J4oQX3D Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. 

For Further Reading: 

https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/

https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/

https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/

https://www.mmaglobal.com/datt/consortium-for-ai-personalization

Listen on your favorite podcast app: https://pod.link/1715735755

]]> CPG and Why The Best AI Projects Start with a Business Problem Louise Cotterill, Greg Stuart, Rex Briggs 00:38:01 Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. gen ai, generative ai, consumers, consumer packaged goods, marketers, cpg, artificial intelligence, marketing false full 12 81ba9f6a-bae5-4b88-82b9-bf2929249239 AI's Influence on Marketing: A Ripple Effect Across All Business Verticals Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his professional life focused on the relationship between human authenticity and technology. In this episode he shares the ways he sees AI changing the game at the tactical and strategic level in business. 

The opinions expressed are those of the guest in his personal capacity.

For Further Information: 

https://kallayil.com/

https://www.youtube.com/watch?v=Wp2DKofnviA

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 26 Mar 2024 12:00:00 +0000 podcasts@mmaglobal.com (Gopi Kallayil, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/ais-influence-on-marketing-a-ripple-effect-across-all-business-verticals-S5BE7ag5 Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his professional life focused on the relationship between human authenticity and technology. In this episode he shares the ways he sees AI changing the game at the tactical and strategic level in business. 

The opinions expressed are those of the guest in his personal capacity.

For Further Information: 

https://kallayil.com/

https://www.youtube.com/watch?v=Wp2DKofnviA

Listen on your favorite podcast app: https://pod.link/1715735755

]]> AI's Influence on Marketing: A Ripple Effect Across All Business Verticals Gopi Kallayil, Greg Stuart, Rex Briggs 00:39:39 Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his professional life focused on the relationship between human authenticity and technology. In this episode he shares the ways he sees AI changing the game at the tactical and strategic level in business. The opinions expressed are those of the guest in his personal capacity. Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his professional life focused on the relationship between human authenticity and technology. In this episode he shares the ways he sees AI changing the game at the tactical and strategic level in business. The opinions expressed are those of the guest in his personal capacity. technology, business, generative ai, ai, marketers, artificial intelligence, marketing, google false full 11 c9df2526-b3e4-46a8-bfde-25719cff6fd1 How AI is Helping Us Understand and Streamline Messy Customer Data Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience. 

For Further Reading: 

https://amperity.com/company

https://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 12 Mar 2024 12:00:00 +0000 podcasts@mmaglobal.com (Barry Padgett, Rex Briggs, Greg Stuart) https://decodingaiformarketing.com/episodes/how-ai-is-helping-us-understand-and-streamline-messy-customer-data-o_E0imd7 Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience. 

For Further Reading: 

https://amperity.com/company

https://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers

Listen on your favorite podcast app: https://pod.link/1715735755

]]> How AI is Helping Us Understand and Streamline Messy Customer Data Barry Padgett, Rex Briggs, Greg Stuart 00:34:08 Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have inforomation about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience. Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have inforomation about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience. customers, data, ai, openai, marketers, artificial intelligence, marketing false full 10 c05f8531-dae6-47a2-8d34-88db5c1de108 What Walmart is Learning About Marketing Tech and AI Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. 

But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company. 

He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers. 

We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more. 

For Further Reading: 

https://adage.com/article/digital-marketing-ad-tech-news/12-ad-leaders-planning-cookieless-future/2393006

https://www.adweek.com/performance-marketing/walmarts-saleel-sathe-explains-how-the-countrys-biggest-retailer-aims-to-get-even-bigger/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 27 Feb 2024 12:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Saleel Sathe) https://decodingaiformarketing.com/episodes/saleel-sathe-walmart-YvGpS1Lm Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. 

But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company. 

He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers. 

We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more. 

For Further Reading: 

https://adage.com/article/digital-marketing-ad-tech-news/12-ad-leaders-planning-cookieless-future/2393006

https://www.adweek.com/performance-marketing/walmarts-saleel-sathe-explains-how-the-countrys-biggest-retailer-aims-to-get-even-bigger/

Listen on your favorite podcast app: https://pod.link/1715735755

]]> What Walmart is Learning About Marketing Tech and AI Greg Stuart, Rex Briggs, Saleel Sathe 00:41:38 Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company. He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers. We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more. Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company. He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers. We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more. customers, shopping, gen ai, mmm, ai, walmart, artificial intelligence, marketing, mta, retail false full 9 6d69a5a4-1a27-4625-aabe-cb6addfbc197 Don’t Reinvent the Wheel: Building a Smart AI Marketing Roadmap While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan.

Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to ensure success for their business. Lecinski is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern, he previously spent 12 years at Google.

 

For Further Reading: 

https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-generative-ai-can-boost-consumer-marketing

https://www.gartner.com/en/newsroom/press-releases/2023-07-25-gartner-survey-reveals-growth-as-top-strategic-business-priority-shared-by-cfos-and-ceos#:~:text=Majority%20of%20CFOs%20and%20CEOs,survey%20by%20Gartner%2C%20Inc

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 13 Feb 2024 11:00:00 +0000 podcasts@mmaglobal.com (Jim Lecinski, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/dont-reinvent-the-wheel-building-a-smart-ai-marketing-roadmap-_a_GApuF While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan.

Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to ensure success for their business. Lecinski is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern, he previously spent 12 years at Google.

 

For Further Reading: 

https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-generative-ai-can-boost-consumer-marketing

https://www.gartner.com/en/newsroom/press-releases/2023-07-25-gartner-survey-reveals-growth-as-top-strategic-business-priority-shared-by-cfos-and-ceos#:~:text=Majority%20of%20CFOs%20and%20CEOs,survey%20by%20Gartner%2C%20Inc

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Don’t Reinvent the Wheel: Building a Smart AI Marketing Roadmap Jim Lecinski, Greg Stuart, Rex Briggs 00:40:58 While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan. Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to ensure success for their business. Lecinski is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern, he previously spent 12 years at Google. While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan. Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to ensure success for their business. Lecinski is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern, he previously spent 12 years at Google. business school, technology, ai, openai, marketing, genai, kellogg false full 8 74d2af65-e3e2-44c4-bcaf-ff0ba2d1aa9d How AI Startups Can Show Us What’s Next in Marketing What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem. 

For Further Reading: 

https://www.fastcompany.com/90713221/im-getting-invited-to-fewer-parties-says-a-tech-insider-turned-critic

https://www.superset.com/portfolio

https://www.cnbc.com/video/2022/02/02/metaverse-tech-could-exacerbate-todays-privacy-problems-says-supersets-tom-chavez.html

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 30 Jan 2024 11:45:00 +0000 podcasts@mmaglobal.com (Tom Chavez, Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/how-ai-startups-can-show-us-whats-next-in-marketing-L5_AsPZA What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem. 

For Further Reading: 

https://www.fastcompany.com/90713221/im-getting-invited-to-fewer-parties-says-a-tech-insider-turned-critic

https://www.superset.com/portfolio

https://www.cnbc.com/video/2022/02/02/metaverse-tech-could-exacerbate-todays-privacy-problems-says-supersets-tom-chavez.html

Listen on your favorite podcast app: https://pod.link/1715735755

]]> How AI Startups Can Show Us What’s Next in Marketing Tom Chavez, Greg Stuart, Rex Briggs 00:34:22 What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem. What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem. entrepreneurship, ai, openai, startups, artificial intelligence, marketing, genai false full 7 1795e0cc-cd79-43e0-b6a0-4a173414b49d The AI Takeover and Why Creative Matters More Than Ever If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market. 

For Further Reading: 

https://www.mmaglobal.com/datt/consortium-for-ai-personalization

https://www.vidmob.com/blog

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 16 Jan 2024 12:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Alex Collmer) https://decodingaiformarketing.com/episodes/the-ai-takeover-and-why-creative-matters-more-than-ever-5kECuAV2 If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market. 

For Further Reading: 

https://www.mmaglobal.com/datt/consortium-for-ai-personalization

https://www.vidmob.com/blog

Listen on your favorite podcast app: https://pod.link/1715735755

]]> The AI Takeover and Why Creative Matters More Than Ever Greg Stuart, Rex Briggs, Alex Collmer 00:39:03 If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market. If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market. production, gen ai, data, ai, analytics, openai, content creation, creative, video, artificial intelligence, marketing false full 6 ba027f78-f340-41e0-9182-435ee20f560c Designing Effective AI Tests at Ally (and Measuring Results the Right Way) It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry.

For Further Reading:

https://www.forbes.com/sites/randybean/2023/11/27/how-ally-financial-is-delivering-business-value-from-generative-ai/?sh=30efad099a86

https://media.ally.com/2023-11-16-Do-It-Right-with-AI-Ally-creators-experiment-with-generative-AI-in-marketing-test-case

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 2 Jan 2024 13:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Sathish Muthukrishnan) https://decodingaiformarketing.com/episodes/designing-effective-ai-tests-at-ally-and-measuring-results-the-right-way-ZkYfRALs It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry.

For Further Reading:

https://www.forbes.com/sites/randybean/2023/11/27/how-ally-financial-is-delivering-business-value-from-generative-ai/?sh=30efad099a86

https://media.ally.com/2023-11-16-Do-It-Right-with-AI-Ally-creators-experiment-with-generative-AI-in-marketing-test-case

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Designing Effective AI Tests at Ally (and Measuring Results the Right Way) Greg Stuart, Rex Briggs, Sathish Muthukrishnan 00:41:30 It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry. It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry. gen ai, cto, cio, finance, ai, openai, cmo, artificial intelligence, marketing, ally, testing false full 5 76f7e4e0-ec35-476d-963a-693acbe61a22 Is AI The New Bar to Clear for Creative? AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged.

For Further Reading:

https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity

https://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.html

https://www.forbes.com/sites/bernardmarr/2023/03/27/the-intersection-of-ai-and-human-creativity-can-machines-really-be-creative/?sh=4c1e5cc83dbc

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 19 Dec 2023 11:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Carlo Ferrari) https://decodingaiformarketing.com/episodes/is-ai-the-new-bar-to-clear-for-creative-CewOhw_l AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged.

For Further Reading:

https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity

https://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.html

https://www.forbes.com/sites/bernardmarr/2023/03/27/the-intersection-of-ai-and-human-creativity-can-machines-really-be-creative/?sh=4c1e5cc83dbc

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Is AI The New Bar to Clear for Creative? Greg Stuart, Rex Briggs, Carlo Ferrari 00:31:34 AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged. AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged. social media, sanofi, creativity, content creation, creative, advertising, artificial intelligence, marketing, pharmaceuticals, brainstorming false full 4 6eec03e5-5d73-4571-a7a5-0c4a24aaaaba AI Will Infinitely Improve Localization Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond. 

For Further Reading: 

https://time.com/6290940/ai-travel-industry/

https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/what-ai-means-for-travel-now-and-in-the-future

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 5 Dec 2023 11:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Michael Menis) https://decodingaiformarketing.com/episodes/ai-will-infinitely-improve-localization-ewd_B60J Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond. 

For Further Reading: 

https://time.com/6290940/ai-travel-industry/

https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/what-ai-means-for-travel-now-and-in-the-future

Listen on your favorite podcast app: https://pod.link/1715735755

]]> AI Will Infinitely Improve Localization Greg Stuart, Rex Briggs, Michael Menis 00:41:41 Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond. Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond. ihg, hotels, ai, localization, artificial intelligence, marketing, travel, globalization false full 3 6db71759-1718-4b75-a561-b32c5eefdbec Quick Take: Sam Altman, OpenAI, and Board Drama It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this.

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Thu, 23 Nov 2023 01:08:13 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/quick-take-sam-altman-openai-and-board-drama-P0AtODYo It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this.

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Quick Take: Sam Altman, OpenAI, and Board Drama Greg Stuart, Rex Briggs 00:08:36 It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this. It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this. sam altman, business, microsoft, board, ai, governance, openai, artificial intelligence false bonus 834af59f-f1b3-4d72-86ea-46c880180071 Are You Leading an AI-Ready Marketing Organization? What can marketers learn from digital transformations in the retail space?

Ratnakar Lavu became the first ever Global Chief Digital Information Officer at Nike - a job that he took on during the height of the pandemic. Today, he advises startups and brings in his years of experience including his time as CTO at Kohl’s to help think about the future of business - and how AI is a part of that. He shares how to think about your AI ecosystem and remain focused on the needs of customers, even in the midst of transformation. 

For Further Reading: 

https://www.mmaglobal.com/speakers/ratnakar-lavu

https://www.sfweekly.com/marketplace/ratnakar-lavu-on-the-evolution-of-retail-and-e-commerce-post-covid/article_07f2a4a8-6941-11ee-943f-17c92fa9c126.html

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 21 Nov 2023 12:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Ratnakar Lavu) https://decodingaiformarketing.com/episodes/is-your-marketing-organization-ai-ready-rjtUFg18 What can marketers learn from digital transformations in the retail space?

Ratnakar Lavu became the first ever Global Chief Digital Information Officer at Nike - a job that he took on during the height of the pandemic. Today, he advises startups and brings in his years of experience including his time as CTO at Kohl’s to help think about the future of business - and how AI is a part of that. He shares how to think about your AI ecosystem and remain focused on the needs of customers, even in the midst of transformation. 

For Further Reading: 

https://www.mmaglobal.com/speakers/ratnakar-lavu

https://www.sfweekly.com/marketplace/ratnakar-lavu-on-the-evolution-of-retail-and-e-commerce-post-covid/article_07f2a4a8-6941-11ee-943f-17c92fa9c126.html

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Are You Leading an AI-Ready Marketing Organization? Greg Stuart, Rex Briggs, Ratnakar Lavu 00:40:26 What can marketers learn from digital transformations in the retail space? Ratnakar Lavu became the first ever Global Chief Digital Information Officer at Nike - a job that he took on during the height of the pandemic. Today, he advises startups and brings in his years of experience including his time as CTO at Kohl’s to help think about the future of business - and how AI is a part of that. He shares how to think about your AI ecosystem and remain focused on the needs of customers, even in the midst of transformation. What can marketers learn from digital transformations in the retail space? Ratnakar Lavu became the first ever Global Chief Digital Information Officer at Nike - a job that he took on during the height of the pandemic. Today, he advises startups and brings in his years of experience including his time as CTO at Kohl’s to help think about the future of business - and how AI is a part of that. He shares how to think about your AI ecosystem and remain focused on the needs of customers, even in the midst of transformation. customers, cto, data, consumers, ai, cdio, nike, cmo, marketing, retail false full 2 f0ec7b9c-fbe8-467d-bd60-bd114897ea95 Why Marketers Have a “Seat at the Table” in the Growth of AI Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.

Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders,  are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation.

“Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.

For Further Reading:

MMA Study: https://www.mmaglobal.com/documents/data-maturity-20-2023-vs-2021

MMA Study: https://www.mmaglobal.com/documents/state-ai-marketing

Generative AI’s Act Two from Sequoia Capital: https://www.sequoiacap.com/article/generative-ai-act-two/

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Tue, 21 Nov 2023 10:00:00 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs, Janet Balis) https://decodingaiformarketing.com/episodes/why-marketers-have-a-seat-at-the-table-in-the-growth-of-ai-e5E6cdKV Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.

Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders,  are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation.

“Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.

For Further Reading:

MMA Study: https://www.mmaglobal.com/documents/data-maturity-20-2023-vs-2021

MMA Study: https://www.mmaglobal.com/documents/state-ai-marketing

Generative AI’s Act Two from Sequoia Capital: https://www.sequoiacap.com/article/generative-ai-act-two/

 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Why Marketers Have a “Seat at the Table” in the Growth of AI Greg Stuart, Rex Briggs, Janet Balis 00:32:59 Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again. Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation. “Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments. Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again. Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation. “Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments. ey, gen ai, data, cmo, artificial intelligence, marketing, consulting false full 1 e8cdc986-dd22-45f6-b4fd-aaaf3c54a50e Introducing: Decoding AI for Marketing AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for.  

Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Wed, 8 Nov 2023 20:41:52 +0000 podcasts@mmaglobal.com (Greg Stuart, Rex Briggs) https://decodingaiformarketing.com/episodes/introducing-decoding-ai-for-marketing-jYEfy5T_ AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for.  

Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. 

Listen on your favorite podcast app: https://pod.link/1715735755

]]> Introducing: Decoding AI for Marketing Greg Stuart, Rex Briggs 00:01:25 AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for. Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for. Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. generative ai, marketers, cmo, artificial intelligence, marketing false trailer