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    <title>Wild PPC Bunch</title>
    <description>What do you get when you combine Lazar from Sellers Alley and Brent from AMZ Pathfinder? An explosion of useful tips and effective ways to start your PPC campaign up and running!

Listen to this podcast to enjoy the adventures of these two PPC nerds who can’t wait to start leading you through advertising on Amazon, step by step.

Wild PPC Bunch Facebook group was formed years ago for knowledge exchange and now its members, Lazar and Brent, are ready to share all the cool stuff they have learned about PPC advertising through the years.

We promise that you will get hooked and anticipate every episode like you’ve waited for another GoT episode to premiere!</description>
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    <pubDate>Tue, 20 Apr 2021 10:02:47 +0000</pubDate>
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    <itunes:type>episodic</itunes:type>
    <itunes:summary>What do you get when you combine Lazar from Sellers Alley and Brent from AMZ Pathfinder? An explosion of useful tips and effective ways to start your PPC campaign up and running!

Listen to this podcast to enjoy the adventures of these two PPC nerds who can’t wait to start leading you through advertising on Amazon, step by step.

Wild PPC Bunch Facebook group was formed years ago for knowledge exchange and now its members, Lazar and Brent, are ready to share all the cool stuff they have learned about PPC advertising through the years.

We promise that you will get hooked and anticipate every episode like you’ve waited for another GoT episode to premiere!</itunes:summary>
    <itunes:author>Lazar Zepinic, Sellers Alley</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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    <itunes:keywords>amazon marketing, amazon advertising, amazon advertising agency, amazon ppc, ppc amazon, seller central, wild ppc bunch</itunes:keywords>
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      <itunes:name>Lazar Zepinic</itunes:name>
      <itunes:email>ask@wildppcbunch.com</itunes:email>
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      <title>Launching products with PPC</title>
      <description><![CDATA[<p>So, you are enthusiastic about launching a new product but don't know where to start from? In this episode, you will hear insights about the best advertising tactics and ways to increase your sales and get loyal customers. Should you invest a lot of money in the beginning? What is the best campaign type to promote new Amazon products? Should you gather reviews first and then advertise? Join us and find out! Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">Facebook</a>!</p>
]]></description>
      <pubDate>Tue, 20 Apr 2021 10:02:47 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/launching-products-with-ppc-N_EzAqvR</link>
      <content:encoded><![CDATA[<p>So, you are enthusiastic about launching a new product but don't know where to start from? In this episode, you will hear insights about the best advertising tactics and ways to increase your sales and get loyal customers. Should you invest a lot of money in the beginning? What is the best campaign type to promote new Amazon products? Should you gather reviews first and then advertise? Join us and find out! Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">Facebook</a>!</p>
]]></content:encoded>
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      <itunes:title>Launching products with PPC</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
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      <itunes:duration>00:42:13</itunes:duration>
      <itunes:summary>Episode 16 is here! This time, Lazar and Brent are talking about the best ways to launch your products with PPC. When should you start promoting new products, and what is the best advertising strategy to convert more visitors to customers? Tune in to find out! </itunes:summary>
      <itunes:subtitle>Episode 16 is here! This time, Lazar and Brent are talking about the best ways to launch your products with PPC. When should you start promoting new products, and what is the best advertising strategy to convert more visitors to customers? Tune in to find out! </itunes:subtitle>
      <itunes:keywords>amazon ppc, amazon seller, ppc ads, ppc advertising, amazon advertising</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Latest Amazon news and trends talk</title>
      <description><![CDATA[<p>What do the average number of new daily Amazon sellers and Amazon’s focus on India say about this eCommerce game giant? What can you get from new features: Sponsored Products Campaign overview and Request a Call on Amazon? How to improve your Sponsored Brands campaigns with Amazon’s headline suggestions? Why are Sponsored Display campaigns becoming similar to Amazon DSP? Listen to what Lazar and Brent have to say about it and a lot more in the latest episode! Also, don’t forget to follow us on<a href="https://www.facebook.com/wildppcbunch"> Facebook</a>!</p>
]]></description>
      <pubDate>Fri, 9 Apr 2021 11:09:10 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/latest-amazon-news-and-trends-talk-QMhSXw_I</link>
      <content:encoded><![CDATA[<p>What do the average number of new daily Amazon sellers and Amazon’s focus on India say about this eCommerce game giant? What can you get from new features: Sponsored Products Campaign overview and Request a Call on Amazon? How to improve your Sponsored Brands campaigns with Amazon’s headline suggestions? Why are Sponsored Display campaigns becoming similar to Amazon DSP? Listen to what Lazar and Brent have to say about it and a lot more in the latest episode! Also, don’t forget to follow us on<a href="https://www.facebook.com/wildppcbunch"> Facebook</a>!</p>
]]></content:encoded>
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      <itunes:title>Latest Amazon news and trends talk</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
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      <itunes:duration>00:33:09</itunes:duration>
      <itunes:summary>Tune in to hear what Lazar Žepinić, the Sellers Alley owner and CEO, and Brent Zahradnik, the AMZ Pathfinder founder, have to say about the latest Amazon news and trends. What’s new with Amazon sellers and the Indian market? Which cool new features are available for Amazon advertising, and how to use them to your advantage? 
</itunes:summary>
      <itunes:subtitle>Tune in to hear what Lazar Žepinić, the Sellers Alley owner and CEO, and Brent Zahradnik, the AMZ Pathfinder founder, have to say about the latest Amazon news and trends. What’s new with Amazon sellers and the Indian market? Which cool new features are available for Amazon advertising, and how to use them to your advantage? 
</itunes:subtitle>
      <itunes:keywords>amazon ppc, amazon seller, ppc advertising, amazon ads, amazon, amazon advertising</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
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      <title>Google Ads strategies you should use in 2021</title>
      <description><![CDATA[<p>This year, pay close attention to Google Ads. Why? Because the digital ad spend is getting higher each year and the power of Google advertising can turn your small business into a well-known brand worldwide! Which kind of strategy should you implement to hit your goals? Are video ads a thing this year also? How should you do proper remarketing? Tune in to find out! Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">Facebook</a>!</p>
]]></description>
      <pubDate>Fri, 22 Jan 2021 12:17:19 +0000</pubDate>
      <author>ask@wildppcbunch.com (Stevan Bjedov, Lazar Zepinic)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/google-ads-strategies-you-should-use-in-2021-jIo7LxJR</link>
      <content:encoded><![CDATA[<p>This year, pay close attention to Google Ads. Why? Because the digital ad spend is getting higher each year and the power of Google advertising can turn your small business into a well-known brand worldwide! Which kind of strategy should you implement to hit your goals? Are video ads a thing this year also? How should you do proper remarketing? Tune in to find out! Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">Facebook</a>!</p>
]]></content:encoded>
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      <itunes:title>Google Ads strategies you should use in 2021</itunes:title>
      <itunes:author>Stevan Bjedov, Lazar Zepinic</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/558026b7-081e-40e6-9f6c-e20f8827733c/3000x3000/episode14-google-ads-strategies-you-should-use-in-2021-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:50:33</itunes:duration>
      <itunes:summary>Join us in this episode and learn from Lazar and Stevan about which Google Ads strategies you should use in 2021 and how to choose the right approach to hit your goals. You don&apos;t want to miss this! 💪</itunes:summary>
      <itunes:subtitle>Join us in this episode and learn from Lazar and Stevan about which Google Ads strategies you should use in 2021 and how to choose the right approach to hit your goals. You don&apos;t want to miss this! 💪</itunes:subtitle>
      <itunes:keywords>ppc advertising, google ads, google advertising</itunes:keywords>
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      <itunes:episode>14</itunes:episode>
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      <title>PPC predictions for 2021</title>
      <description><![CDATA[<p>The year behind us was full of surprises, that’s for sure! Still, Amazon increased its revenue and overcome every obstacle. Will this trend continue in 2021? Will Amazon continue to spread its influence around the planet? What can we do to ensure growth next year? Listen to this episode and get some really useful insights as we dive into PPC trends for 2021.  Don't forget to visit our<a href="https://wildppcbunch.com/"> website</a> and follow us on<a href="https://www.facebook.com/wildppcbunch"> Facebook</a>!</p>
]]></description>
      <pubDate>Thu, 31 Dec 2020 10:22:18 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik, Stefan Jordev)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/ppc-predictions-for-2021-1IarZ1q2</link>
      <content:encoded><![CDATA[<p>The year behind us was full of surprises, that’s for sure! Still, Amazon increased its revenue and overcome every obstacle. Will this trend continue in 2021? Will Amazon continue to spread its influence around the planet? What can we do to ensure growth next year? Listen to this episode and get some really useful insights as we dive into PPC trends for 2021.  Don't forget to visit our<a href="https://wildppcbunch.com/"> website</a> and follow us on<a href="https://www.facebook.com/wildppcbunch"> Facebook</a>!</p>
]]></content:encoded>
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      <itunes:title>PPC predictions for 2021</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik, Stefan Jordev</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/150bdd4f-ee67-40e0-8228-a6364697907f/3000x3000/episode13-ppc-predictions-for-2021-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:48</itunes:duration>
      <itunes:summary>Our new Christmas edition of Wild PPC Bunch is here! Learn about PPC predictions for 2021 from Lazar, owner of Sellers Alley, and Stefan Jordev, Director of Marketplace Strategy Insights at Bobsled Marketing.  You don&apos;t want to miss this!💪</itunes:summary>
      <itunes:subtitle>Our new Christmas edition of Wild PPC Bunch is here! Learn about PPC predictions for 2021 from Lazar, owner of Sellers Alley, and Stefan Jordev, Director of Marketplace Strategy Insights at Bobsled Marketing.  You don&apos;t want to miss this!💪</itunes:subtitle>
      <itunes:keywords>amazon ppc, ppc advertising, ppc trends 2021</itunes:keywords>
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      <title>Ways to use chatbot marketing</title>
      <description><![CDATA[<p>If you are a seller who just started advertising on Amazon and want to expand your brand awareness or a seller who wants to convert his strategy into a profitable one, you are in the right place. By listening, you will learn how to increase the profitability of your ads thanks to chatbots, acquire quality product reviews, take advantage of attribution, improve sponsored & organic ranking, and much more!  If you want to see the live video of this episode, click on this <a href="https://www.facebook.com/sellersalley/videos/2647198612257196" target="_blank">link</a>. Also, don't forget to visit our<a href="https://wildppcbunch.com/"> website</a> and follow us on<a href="https://www.facebook.com/wildppcbunch"> Facebook</a>!</p>
]]></description>
      <pubDate>Thu, 10 Dec 2020 16:11:20 +0000</pubDate>
      <author>ask@wildppcbunch.com (Julia Kirtoka, Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/ways-to-use-chatbot-marketing-ZPLvHrGY</link>
      <content:encoded><![CDATA[<p>If you are a seller who just started advertising on Amazon and want to expand your brand awareness or a seller who wants to convert his strategy into a profitable one, you are in the right place. By listening, you will learn how to increase the profitability of your ads thanks to chatbots, acquire quality product reviews, take advantage of attribution, improve sponsored & organic ranking, and much more!  If you want to see the live video of this episode, click on this <a href="https://www.facebook.com/sellersalley/videos/2647198612257196" target="_blank">link</a>. Also, don't forget to visit our<a href="https://wildppcbunch.com/"> website</a> and follow us on<a href="https://www.facebook.com/wildppcbunch"> Facebook</a>!</p>
]]></content:encoded>
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      <itunes:title>Ways to use chatbot marketing</itunes:title>
      <itunes:author>Julia Kirtoka, Lazar Zepinic, Brent Zahradnik</itunes:author>
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      <itunes:duration>00:56:11</itunes:duration>
      <itunes:summary>Our next topic is something we know you are really curious about! Today, chatbots have become a really efficient way to be wherever your customers are. If you are selling on Amazon, the best way to promote your products from the pre-launch phase to off Amazon presence is through this powerful marketing tool. Tune in to learn more!
</itunes:summary>
      <itunes:subtitle>Our next topic is something we know you are really curious about! Today, chatbots have become a really efficient way to be wherever your customers are. If you are selling on Amazon, the best way to promote your products from the pre-launch phase to off Amazon presence is through this powerful marketing tool. Tune in to learn more!
</itunes:subtitle>
      <itunes:keywords>chatbot marketing, amazon advertising, manychat</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Black Friday Talk</title>
      <description><![CDATA[<p>Black Friday is approaching fast, and you need the right tactics to get to your target audience and make them stay. This shopping event is an ideal chance for you to show that you are a reliable seller with quality products and Amazon PPC is going to help you highlight them and make some serious sales. Listen to this episode and get some really useful insights!  Don't forget to follow us on our <a href="https://wildppcbunch.com/" target="_blank">website</a> and <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a> page!  </p>
]]></description>
      <pubDate>Tue, 24 Nov 2020 15:40:05 +0000</pubDate>
      <author>ask@wildppcbunch.com (George Meressa, Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/black-friday-talk-X950DH6f</link>
      <content:encoded><![CDATA[<p>Black Friday is approaching fast, and you need the right tactics to get to your target audience and make them stay. This shopping event is an ideal chance for you to show that you are a reliable seller with quality products and Amazon PPC is going to help you highlight them and make some serious sales. Listen to this episode and get some really useful insights!  Don't forget to follow us on our <a href="https://wildppcbunch.com/" target="_blank">website</a> and <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a> page!  </p>
]]></content:encoded>
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      <itunes:title>Black Friday Talk</itunes:title>
      <itunes:author>George Meressa, Lazar Zepinic, Brent Zahradnik</itunes:author>
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      <itunes:duration>00:57:12</itunes:duration>
      <itunes:summary>How Black Friday transformed until now? What can we expect this year in terms of sales? What can you do to improve your conversion rate and make customers stay loyal to your brand? Tune in to find out!</itunes:summary>
      <itunes:subtitle>How Black Friday transformed until now? What can we expect this year in terms of sales? What can you do to improve your conversion rate and make customers stay loyal to your brand? Tune in to find out!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Using specific ad types to acquire market share</title>
      <description><![CDATA[<p>Lazar and Brian talked about specific ad types that Amazon  rolled out in the previous 12 months.  How can use these specific ad types to rule the market? Why are these ads so underrated and not used enough? What can we expect to change in the Amazon ad space in the future? Tune in and listen to the whole conversation. Don't forget to follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">social media</a> and visit our <a href="https://wildppcbunch.com/" target="_blank">website</a>!</p>
]]></description>
      <pubDate>Mon, 9 Nov 2020 15:00:23 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brian Johnson)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/using-specific-ad-types-to-acquire-market-share-3_bfyh8K</link>
      <content:encoded><![CDATA[<p>Lazar and Brian talked about specific ad types that Amazon  rolled out in the previous 12 months.  How can use these specific ad types to rule the market? Why are these ads so underrated and not used enough? What can we expect to change in the Amazon ad space in the future? Tune in and listen to the whole conversation. Don't forget to follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">social media</a> and visit our <a href="https://wildppcbunch.com/" target="_blank">website</a>!</p>
]]></content:encoded>
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      <itunes:title>Using specific ad types to acquire market share</itunes:title>
      <itunes:author>Lazar Zepinic, Brian Johnson</itunes:author>
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      <itunes:duration>00:44:08</itunes:duration>
      <itunes:summary>This time Lazar talked with Brian Johnson from Canopy Management about ways to use specific ad types and rule the ever-changing Amazon marketplace. </itunes:summary>
      <itunes:subtitle>This time Lazar talked with Brian Johnson from Canopy Management about ways to use specific ad types and rule the ever-changing Amazon marketplace. </itunes:subtitle>
      <itunes:keywords>amazon ppc, amazon ad placements, amazon ads</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
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      <title>Casual Prime Day Talk</title>
      <description><![CDATA[<p>Is Prime Day really the biggest Amazon event of the year? Lazar and Brent discuss the coronavirus global pandemic which preceded  this year's Prime Day  and how do they handle campaigns for their clients.  So grab a cup of coffee, tune in and listen to this quality talk to get some cool tips and tricks! Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>! </p>
]]></description>
      <pubDate>Thu, 22 Oct 2020 09:25:52 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/casual-prime-day-talk-v0WdodMV</link>
      <content:encoded><![CDATA[<p>Is Prime Day really the biggest Amazon event of the year? Lazar and Brent discuss the coronavirus global pandemic which preceded  this year's Prime Day  and how do they handle campaigns for their clients.  So grab a cup of coffee, tune in and listen to this quality talk to get some cool tips and tricks! Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>! </p>
]]></content:encoded>
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      <itunes:title>Casual Prime Day Talk</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/0a4cc494-8351-4c31-b148-93c4b57cce68/3000x3000/casual-prime-day-talk-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>01:02:33</itunes:duration>
      <itunes:summary>In this episode, Lazar and Brent had some casual talk about Prime Day. Brent was our guest in 48h live stream during Prime Day so we made an episode out of it. Enjoy! </itunes:summary>
      <itunes:subtitle>In this episode, Lazar and Brent had some casual talk about Prime Day. Brent was our guest in 48h live stream during Prime Day so we made an episode out of it. Enjoy! </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
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      <title>PPC with Sean Smith</title>
      <description><![CDATA[<p>What do you get when you combine Lazar (Sellers Alley), Brent (AMZ Pathfinder) and Sean Smith (PPC AMS Accelerator)? An explosion of really cool real life PPC examples mixed with lots of laughter. Listen to this episode to hear their opinions on current and future trends, keyword ranking and ad placements. Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and to follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>! Stay tuned for more exciting episodes about PPC! </p>
]]></description>
      <pubDate>Tue, 8 Sep 2020 14:15:59 +0000</pubDate>
      <author>ask@wildppcbunch.com (Sean Smith, Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/ppc-with-sean-smith-sgkOC9PR</link>
      <content:encoded><![CDATA[<p>What do you get when you combine Lazar (Sellers Alley), Brent (AMZ Pathfinder) and Sean Smith (PPC AMS Accelerator)? An explosion of really cool real life PPC examples mixed with lots of laughter. Listen to this episode to hear their opinions on current and future trends, keyword ranking and ad placements. Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and to follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>! Stay tuned for more exciting episodes about PPC! </p>
]]></content:encoded>
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      <itunes:title>PPC with Sean Smith</itunes:title>
      <itunes:author>Sean Smith, Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/8b554076-631f-48e3-8504-33b98f1808b6/3000x3000/episode-8-ppc-with-sean-smith-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:10</itunes:duration>
      <itunes:summary>In the 8th episode, Lazar and Brent hosted Sean Smith from PPC AMS Accelerator. This episode will bring you a whole new perspective on PPC and you will have lots of fun while listening so tune in and enjoy! </itunes:summary>
      <itunes:subtitle>In the 8th episode, Lazar and Brent hosted Sean Smith from PPC AMS Accelerator. This episode will bring you a whole new perspective on PPC and you will have lots of fun while listening so tune in and enjoy! </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>8</itunes:episode>
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      <title>Ad Placements on Amazon</title>
      <description><![CDATA[<p>Ad placements are still a little bit unknown for sellers and advertisers so Lazar and Brent gave their best to solve some of the biggest ad position riddles. In this episode you will get the answers for different questions: What are the possible ad positions on Amazon? Where is your ad being shown? What can you do to get to the top of the search? Is the top of the search really the best position for your brand? Which strategy should you implement to push new products?  Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> to learn more and get access to all episode and follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>! </p>
]]></description>
      <pubDate>Tue, 1 Sep 2020 13:41:40 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/ad-placements-on-amazon-Nos4hf0F</link>
      <content:encoded><![CDATA[<p>Ad placements are still a little bit unknown for sellers and advertisers so Lazar and Brent gave their best to solve some of the biggest ad position riddles. In this episode you will get the answers for different questions: What are the possible ad positions on Amazon? Where is your ad being shown? What can you do to get to the top of the search? Is the top of the search really the best position for your brand? Which strategy should you implement to push new products?  Don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> to learn more and get access to all episode and follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>! </p>
]]></content:encoded>
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      <itunes:title>Ad Placements on Amazon</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/cfe7e4ff-2168-4a26-a941-bd5cf78efc58/3000x3000/episode-7-ad-placements-on-amazon-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:31</itunes:duration>
      <itunes:summary>Ad placements on Amazon is the main topic that Lazar and Brent talked about in this episode! Which is the best ad placement, which strategies should you use to increase sales? Listen to this episode and find out! </itunes:summary>
      <itunes:subtitle>Ad placements on Amazon is the main topic that Lazar and Brent talked about in this episode! Which is the best ad placement, which strategies should you use to increase sales? Listen to this episode and find out! </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>7</itunes:episode>
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      <title>Auto campaigns - their real value</title>
      <description><![CDATA[<p>This episode is about the auto campaigns which are easiest to set up and optimize.  This type of campaign is a great start if you want to advertise new products or catch relevant keywords which you can use for manual campaigns. Dive into this new PPC adventure and get some useful tips and practical examples from these two experienced PPC agency owners. Don't forget to check out our <a href="https://wildppcbunch.com/">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/">Facebook</a>! </p>
]]></description>
      <pubDate>Fri, 14 Aug 2020 13:08:03 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/auto-campaigns-their-real-value-R_p22xtI</link>
      <content:encoded><![CDATA[<p>This episode is about the auto campaigns which are easiest to set up and optimize.  This type of campaign is a great start if you want to advertise new products or catch relevant keywords which you can use for manual campaigns. Dive into this new PPC adventure and get some useful tips and practical examples from these two experienced PPC agency owners. Don't forget to check out our <a href="https://wildppcbunch.com/">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/">Facebook</a>! </p>
]]></content:encoded>
      <enclosure length="29672002" type="audio/mpeg" url="https://cdn.simplecast.com/audio/8894a3/8894a31d-d526-496e-9e87-3596211b60ec/76109a9a-80fa-4365-b4ce-54ed4453d451/ep06_tc.mp3?aid=rss_feed&amp;feed=Rju1BVGf"/>
      <itunes:title>Auto campaigns - their real value</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/9cad1a91-77e4-462c-9005-0b1abfec3fa5/3000x3000/episode6-auto-campaigns-their-real-value-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:51</itunes:duration>
      <itunes:summary>Lazar and Brent are talking about auto campaigns in the episode number 6. Why are they important? How can they help you with researching new relevant keywords and increasing sales?  Listen to this episode to find out!</itunes:summary>
      <itunes:subtitle>Lazar and Brent are talking about auto campaigns in the episode number 6. Why are they important? How can they help you with researching new relevant keywords and increasing sales?  Listen to this episode to find out!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>6</itunes:episode>
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      <title>When to give up on keywords?</title>
      <description><![CDATA[<p>How can proper way of managing keywords help you with your PPC advertising? How to structure your campaign when it comes to keywords?  Listen to this episode and learn more about handling keywords and making them your best tool for increasing sales! Oh, don't forget to visit our <a href="https://wildppcbunch.com/">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/">Facebook</a>. </p>
]]></description>
      <pubDate>Fri, 31 Jul 2020 11:16:09 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Žepinić, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/when-to-give-up-on-keywords-UVDsZbMe</link>
      <content:encoded><![CDATA[<p>How can proper way of managing keywords help you with your PPC advertising? How to structure your campaign when it comes to keywords?  Listen to this episode and learn more about handling keywords and making them your best tool for increasing sales! Oh, don't forget to visit our <a href="https://wildppcbunch.com/">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch/">Facebook</a>. </p>
]]></content:encoded>
      <enclosure length="30119015" type="audio/mpeg" url="https://cdn.simplecast.com/audio/8894a3/8894a31d-d526-496e-9e87-3596211b60ec/0b80240c-8129-4412-ac3a-95f76d39ca6c/ep-05-final_tc.mp3?aid=rss_feed&amp;feed=Rju1BVGf"/>
      <itunes:title>When to give up on keywords?</itunes:title>
      <itunes:author>Lazar Žepinić, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/39018481-834e-4f4c-9967-d0a98d071038/3000x3000/episode-5-when-to-give-up-on-keywords-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:31:18</itunes:duration>
      <itunes:summary>In this episode, Lazar and Brent are talking about when to give up on keywords and when to still consider them for your campaigns. Sit back and enjoy this new PPC adventure!</itunes:summary>
      <itunes:subtitle>In this episode, Lazar and Brent are talking about when to give up on keywords and when to still consider them for your campaigns. Sit back and enjoy this new PPC adventure!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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      <title>Sponsored Brands - Deep Dive</title>
      <description><![CDATA[<p>Why you should use Sponsored Brand ads and how they affect your sales? In this episode Lazar and Brent go way back and  talk about the early beginnings of these ads and how they transformed till now. You will also hear some cool tips and tricks how to use them and get your sales skyrocket. Enjoy and don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>!</p>
]]></description>
      <pubDate>Mon, 20 Jul 2020 07:58:17 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/sponsored-brands-deep-dive-Reh1gOyY</link>
      <content:encoded><![CDATA[<p>Why you should use Sponsored Brand ads and how they affect your sales? In this episode Lazar and Brent go way back and  talk about the early beginnings of these ads and how they transformed till now. You will also hear some cool tips and tricks how to use them and get your sales skyrocket. Enjoy and don't forget to visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> and follow us on <a href="https://www.facebook.com/wildppcbunch" target="_blank">Facebook</a>!</p>
]]></content:encoded>
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      <itunes:title>Sponsored Brands - Deep Dive</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/41cba63a-e24c-492d-9e93-4c959830d1b5/3000x3000/episode-4-sponsored-brands-deep-dive-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:25</itunes:duration>
      <itunes:summary>Lazar and Brent are back again to tell you more about Sponsored Brands. Sit back and enjoy while they take a deep dive in this type of Amazon ads. </itunes:summary>
      <itunes:subtitle>Lazar and Brent are back again to tell you more about Sponsored Brands. Sit back and enjoy while they take a deep dive in this type of Amazon ads. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
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      <title>Most Important PPC Metrics</title>
      <description><![CDATA[<p>Lazar and Brent are pretty sure that you will completely relate to this episode. ACoS, TACoS, CTR, CPC? Which metric is the most important one? Should you focus on some of them or always have the bigger picture in mind? Listen to the third episode ,,Most Important PPC Metrics" to find out the answers! Don't forget to follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">social media</a> and visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> to find out more!</p>
]]></description>
      <pubDate>Fri, 10 Jul 2020 10:40:58 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/most-important-ppc-metrics-wUFg0cZB</link>
      <content:encoded><![CDATA[<p>Lazar and Brent are pretty sure that you will completely relate to this episode. ACoS, TACoS, CTR, CPC? Which metric is the most important one? Should you focus on some of them or always have the bigger picture in mind? Listen to the third episode ,,Most Important PPC Metrics" to find out the answers! Don't forget to follow us on <a href="https://www.facebook.com/wildppcbunch/" target="_blank">social media</a> and visit our <a href="https://wildppcbunch.com/" target="_blank">website</a> to find out more!</p>
]]></content:encoded>
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      <itunes:title>Most Important PPC Metrics</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/91aeb48c-807f-4c20-b394-ae2f17865bc7/3000x3000/episode-3-most-important-ppc-metrics-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:16</itunes:duration>
      <itunes:summary>In this episode,  Lazar and Brent are talking about common discussed  PPC metrics and also the most important ones.   In this podcast you will learn which metrics you should track and how to optimize them for success. </itunes:summary>
      <itunes:subtitle>In this episode,  Lazar and Brent are talking about common discussed  PPC metrics and also the most important ones.   In this podcast you will learn which metrics you should track and how to optimize them for success. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
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      <title>Wild PPC Bunch Intro</title>
      <description><![CDATA[What do you get when you combine Lazar from Sellers Alley and Brent from AMZ Pathfinder? An explosion of useful tips and effective ways to start your PPC campaign up and running!
Listen to this podcast to enjoy the adventures of these two PPC nerds who can’t wait to start leading you through advertising on Amazon, step by step.
Wild PPC Bunch Facebook group was formed years ago for knowledge exchange and now its members, Lazar and Brent, are ready to share all the cool stuff they have learned about PPC advertising through the years.
We promise that you will get hooked and anticipate every episode like you’ve waited for another GoT episode to premiere!]]></description>
      <pubDate>Thu, 2 Jul 2020 13:19:25 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/wild-ppc-bunch-intro-s5IRjPu3</link>
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      <itunes:title>Wild PPC Bunch Intro</itunes:title>
      <itunes:author>Lazar Zepinic</itunes:author>
      <itunes:duration>00:00:50</itunes:duration>
      <itunes:summary>What do you get when you combine Lazar from Sellers Alley and Brent from AMZ Pathfinder? An explosion of useful tips and effective ways to start your PPC campaign up and running!
Listen to this podcast to enjoy the adventures of these two PPC nerds who can’t wait to start leading you through advertising on Amazon, step by step.
Wild PPC Bunch Facebook group was formed years ago for knowledge exchange and now its members, Lazar and Brent, are ready to share all the cool stuff they have learned about PPC advertising through the years.
We promise that you will get hooked and anticipate every episode like you’ve waited for another GoT episode to premiere!</itunes:summary>
      <itunes:subtitle>What do you get when you combine Lazar from Sellers Alley and Brent from AMZ Pathfinder? An explosion of useful tips and effective ways to start your PPC campaign up and running!
Listen to this podcast to enjoy the adventures of these two PPC nerds who can’t wait to start leading you through advertising on Amazon, step by step.
Wild PPC Bunch Facebook group was formed years ago for knowledge exchange and now its members, Lazar and Brent, are ready to share all the cool stuff they have learned about PPC advertising through the years.
We promise that you will get hooked and anticipate every episode like you’ve waited for another GoT episode to premiere!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>trailer</itunes:episodeType>
      <itunes:episode>0</itunes:episode>
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      <title>Amazon Advertising Trends 2020</title>
      <description><![CDATA[<p>In this episode, Lazar and Brent reunite to talk about Amazon PPC trends that we've seen this year and also about the ones they would like to see. Some of the biggest PPC trends we had a chance to see are the rise of Sponsored Brand ads and switch to Ad console. What will happen next? Listen to the second episode of Wild PPC Bunch podcast and find out! Also, don't forget to check out <a href="https://sellersalley.com/blog/amazon-advertising-trends-2020?utm_source=simplecast.com&utm_medium=referral&utm_campaign=SA_WIld_PPC_Bunch_07_2020&utm_content=content_backlink" target="_blank">this blog post</a> about the most important Amazon trends this year. </p>
]]></description>
      <pubDate>Thu, 2 Jul 2020 12:04:57 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/amazon-ppc-trends-DB0n0vaE</link>
      <content:encoded><![CDATA[<p>In this episode, Lazar and Brent reunite to talk about Amazon PPC trends that we've seen this year and also about the ones they would like to see. Some of the biggest PPC trends we had a chance to see are the rise of Sponsored Brand ads and switch to Ad console. What will happen next? Listen to the second episode of Wild PPC Bunch podcast and find out! Also, don't forget to check out <a href="https://sellersalley.com/blog/amazon-advertising-trends-2020?utm_source=simplecast.com&utm_medium=referral&utm_campaign=SA_WIld_PPC_Bunch_07_2020&utm_content=content_backlink" target="_blank">this blog post</a> about the most important Amazon trends this year. </p>
]]></content:encoded>
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      <itunes:title>Amazon Advertising Trends 2020</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/67a56b4d-73db-4a77-83e5-70ff34229a41/3000x3000/episode-2-amazon-advertising-trends-2020-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:28</itunes:duration>
      <itunes:summary>In this episode we are going to make an overview of the current Amazon advertising trends and also to ones that we can expect to see this year.</itunes:summary>
      <itunes:subtitle>In this episode we are going to make an overview of the current Amazon advertising trends and also to ones that we can expect to see this year.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>Amazon PPC after Corona</title>
      <description><![CDATA[<p>In this episode Lazar and Brent talk about PPC trends during the corona period and how can you recover your ad account and revenue after a global pandemic like this. What if your stock levels are low or sales has dropped? Which strategies should you implement if something similar happens? Listen to the first episode of Wild PPC Bunch podcast and find out all the answers! Also, be sure to check out<a href="https://sellersalley.com/blog/how-coronavirus-affected-the-amazon-marketplace."> this blog </a>post about how coronavirus affected the Amazon marketplace: </p>
]]></description>
      <pubDate>Tue, 16 Jun 2020 13:51:20 +0000</pubDate>
      <author>ask@wildppcbunch.com (Lazar Zepinic, Brent Zahradnik)</author>
      <link>https://wild-ppc-bunch.simplecast.com/episodes/amazon-ppc-after-corona-FXzA9Fym</link>
      <content:encoded><![CDATA[<p>In this episode Lazar and Brent talk about PPC trends during the corona period and how can you recover your ad account and revenue after a global pandemic like this. What if your stock levels are low or sales has dropped? Which strategies should you implement if something similar happens? Listen to the first episode of Wild PPC Bunch podcast and find out all the answers! Also, be sure to check out<a href="https://sellersalley.com/blog/how-coronavirus-affected-the-amazon-marketplace."> this blog </a>post about how coronavirus affected the Amazon marketplace: </p>
]]></content:encoded>
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      <itunes:title>Amazon PPC after Corona</itunes:title>
      <itunes:author>Lazar Zepinic, Brent Zahradnik</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b594c8eb-ec88-41e0-a9e4-6acabd97615a/59085a3b-aa02-44a0-88bf-b01b739a4e3c/3000x3000/episode-1-how-corona-affected-amazon-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:39</itunes:duration>
      <itunes:summary>In this episode Lazar and Brent are talking about how Corona affected Amazon advertising and what should you do to improve your numbers in this crazy situation</itunes:summary>
      <itunes:subtitle>In this episode Lazar and Brent are talking about how Corona affected Amazon advertising and what should you do to improve your numbers in this crazy situation</itunes:subtitle>
      <itunes:keywords>amazon ppc corona, amazon advertising</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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