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    <title>The Winning Ecommerce</title>
    <description>The Winning Ecommerce is for small and medium e-commerce entrepreneurs. There&apos;s no better way to learn how to build a great ecommerce brand than people who&apos;ve done it before. We bring on merchants and experts and dive into how they built their businesses and their top lessons learnt. 

Your host Shahram Anver is one of those knowledge junkies always looking to learn more, join him for the ride. He&apos;s an ex-TripAdvisor optimization consultant and the co-founder of DataCue.</description>
    <copyright>The Winning Ecommerce</copyright>
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    <pubDate>Fri, 5 Mar 2021 00:00:00 +0000</pubDate>
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    <itunes:summary>The Winning Ecommerce is for small and medium e-commerce entrepreneurs. There&apos;s no better way to learn how to build a great ecommerce brand than people who&apos;ve done it before. We bring on merchants and experts and dive into how they built their businesses and their top lessons learnt. 

Your host Shahram Anver is one of those knowledge junkies always looking to learn more, join him for the ride. He&apos;s an ex-TripAdvisor optimization consultant and the co-founder of DataCue.</itunes:summary>
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    <itunes:keywords>magento, saas, e-commerce, customer experience, e-commerce marketing, prestashop, woocommerce, ecommerce, marketing, selling online, shopify, user experience</itunes:keywords>
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      <itunes:name>Shahram Anver</itunes:name>
      <itunes:email>hello@thewinningecommerce.com</itunes:email>
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      <title>TWE 46: Vision &amp; Hard Work: A Successful  Ecommerce Family Business</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Natalie Hintze talks about Vision & Hard Work: A Successful  Ecommerce Family Business. Specifically, she talks about:</p><p> </p><p>Listen to What The Market Tells You  </p><p> </p><p>Keep Your Business Website Clean & Easy to Navigate</p><p> </p><p>Sales? It's All About People  </p><p> </p><p>Natalie Hintze is Head of eCommerce & Marketing at<a href="https://www.mrpoolman.com.au/" target="_blank"> Mr Pool Man</a>, Australian family-run business and one of Australia's largest influential pool retailers, an industry leader in both the online and servicing aspects of the backyard pools.</p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
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      <pubDate>Fri, 5 Mar 2021 00:00:00 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
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      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Natalie Hintze talks about Vision & Hard Work: A Successful  Ecommerce Family Business. Specifically, she talks about:</p><p> </p><p>Listen to What The Market Tells You  </p><p> </p><p>Keep Your Business Website Clean & Easy to Navigate</p><p> </p><p>Sales? It's All About People  </p><p> </p><p>Natalie Hintze is Head of eCommerce & Marketing at<a href="https://www.mrpoolman.com.au/" target="_blank"> Mr Pool Man</a>, Australian family-run business and one of Australia's largest influential pool retailers, an industry leader in both the online and servicing aspects of the backyard pools.</p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
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      <itunes:title>TWE 46: Vision &amp; Hard Work: A Successful  Ecommerce Family Business</itunes:title>
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      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Natalie Hintze, Head of eCommerce &amp; Marketing at Mr Pool Man, an Australian, family-run business, about Vision &amp; Hard Work: A Successful  Ecommerce Family Business 
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      <title>TWE 44: Motivation, Passion &amp; Giving Back - Ways to Grow a Successful  Ecommerce Business</title>
      <description><![CDATA[<p> </p><p>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Alexander Simms of Live Freedom Brand about  </p><p>Motivation, Passion & Giving Back - Ways to Grow a Successful  Ecommerce Business</p><p>In this episode of The Winning  Ecommerce Experience Show, Alexander Simms talks about Motivation, Passion & Giving Back - Ways to Grow a Successful  Ecommerce Business. Specifically, he talks about:</p><p> </p><p>- What Is The Most Important for Your  Ecommerce Ventures?</p><p>- How Covid-19 Changed an Ecommerce Business</p><p>- Brand as a Statement - Entrepreneurship as a Mindset</p><p> </p><p>Alexander Simms is the founder of <a href="https://livefreedombrand.com/" target="_blank">Live Freedom Brand</a>, a lifestyle brand, specializing in the athleisure niche.</p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
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      <pubDate>Wed, 3 Mar 2021 00:00:00 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ep44-motivation-passion-giving-back-ways-to-grow-a-successful-ecommerce-business-vLyhFdqU</link>
      <content:encoded><![CDATA[<p> </p><p>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Alexander Simms of Live Freedom Brand about  </p><p>Motivation, Passion & Giving Back - Ways to Grow a Successful  Ecommerce Business</p><p>In this episode of The Winning  Ecommerce Experience Show, Alexander Simms talks about Motivation, Passion & Giving Back - Ways to Grow a Successful  Ecommerce Business. Specifically, he talks about:</p><p> </p><p>- What Is The Most Important for Your  Ecommerce Ventures?</p><p>- How Covid-19 Changed an Ecommerce Business</p><p>- Brand as a Statement - Entrepreneurship as a Mindset</p><p> </p><p>Alexander Simms is the founder of <a href="https://livefreedombrand.com/" target="_blank">Live Freedom Brand</a>, a lifestyle brand, specializing in the athleisure niche.</p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
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      <itunes:title>TWE 44: Motivation, Passion &amp; Giving Back - Ways to Grow a Successful  Ecommerce Business</itunes:title>
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      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Shahram Anver speaks to Alexander Simms of Live Freedom Brand about Motivation, Passion &amp; Giving Back - Ways to Grow a Successful  Ecommerce Business
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      <title>TWE 45: Scaling Online Business by Becoming a Reseller</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Ana Dee talks about her Success Story: Scaling Online Business by Becoming a Reseller. Specifically, she talks about:</p><p> </p><p>Brand Loyalty - Higher  Ecommerce Engagement  </p><p>How To Advertise When You're Not Allowed To Advertise?</p><p>Using Social Media For Promoting Online Business</p><p> </p><p>Ana Dee is the founder of <a href="https://alienoutfitters.com/" target="_blank">Alien Outfitters</a>, a lifestyle brand that sells a variety of graphic tees, kinky accessories, rainbow knives, and rare specialty items for aliens who are no good at fitting in. She is a YouTuber and Social Media Influencer.</p><p> </p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p><p> </p>
]]></description>
      <pubDate>Mon, 1 Mar 2021 00:00:00 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ep45-scaling-online-business-by-becoming-a-reseller-HPEEQmgM</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Ana Dee talks about her Success Story: Scaling Online Business by Becoming a Reseller. Specifically, she talks about:</p><p> </p><p>Brand Loyalty - Higher  Ecommerce Engagement  </p><p>How To Advertise When You're Not Allowed To Advertise?</p><p>Using Social Media For Promoting Online Business</p><p> </p><p>Ana Dee is the founder of <a href="https://alienoutfitters.com/" target="_blank">Alien Outfitters</a>, a lifestyle brand that sells a variety of graphic tees, kinky accessories, rainbow knives, and rare specialty items for aliens who are no good at fitting in. She is a YouTuber and Social Media Influencer.</p><p> </p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p><p> </p>
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      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Ana Dee from Alien Outfitters about her Success Story: Scaling Online Business by Becoming a Reseller
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      <title>TWE 43: How To Run Multiple Businesses All Over The World</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Kristian Tognini and Trav White talk about Running Multiple Businesses All Over The World.  Specifically, they talk about:</p><p> </p><p>Partnership as a Growth Strategy</p><p> </p><p>How to Educate Your Consumer about the Product</p><p> </p><p>Tips & Tricks: Do Your Market Research Like a Pro  </p><p>]</p><p> </p><p>Jules Tognini, Kristian Tognini, and Trav White are partners in a <a href="https://www.joebloe.com.au/" target="_blank">Joebloe</a>, some of the most respected hair salons and education courses around Australia.  </p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Fri, 26 Feb 2021 00:00:00 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ep-43-how-to-run-multiple-businesses-all-over-the-world-FjfFNabb</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Kristian Tognini and Trav White talk about Running Multiple Businesses All Over The World.  Specifically, they talk about:</p><p> </p><p>Partnership as a Growth Strategy</p><p> </p><p>How to Educate Your Consumer about the Product</p><p> </p><p>Tips & Tricks: Do Your Market Research Like a Pro  </p><p>]</p><p> </p><p>Jules Tognini, Kristian Tognini, and Trav White are partners in a <a href="https://www.joebloe.com.au/" target="_blank">Joebloe</a>, some of the most respected hair salons and education courses around Australia.  </p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
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      <itunes:title>TWE 43: How To Run Multiple Businesses All Over The World</itunes:title>
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      <itunes:duration>00:59:44</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Kristian Tognini and Trav White from Joebloe How To Run Multiple Businesses All Over The World</itunes:summary>
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      <title>TWE 42: Story About Success: A Company That Provides Jobs to Homeless Youth</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Sam Harper talks about Success: A Company That Provides Jobs to Homeless Youth.  Specifically, he talks about:</p><p>Motivation - A Key Of Succesful Business  </p><p>Does The World Need Another Sock Company?  </p><p>Building Brand Experience  </p><p>Sam Harper is a Co-founder of<a href="https://hippyfeet.com/" target="_blank"> Hippy Feet</a>, a company that Provides Jobs to Homeless Youth.</p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
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      <pubDate>Wed, 24 Feb 2021 00:00:00 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ep42-story-about-success-a-company-that-provides-jobs-to-homeless-youth-9FOX7MLN</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Sam Harper talks about Success: A Company That Provides Jobs to Homeless Youth.  Specifically, he talks about:</p><p>Motivation - A Key Of Succesful Business  </p><p>Does The World Need Another Sock Company?  </p><p>Building Brand Experience  </p><p>Sam Harper is a Co-founder of<a href="https://hippyfeet.com/" target="_blank"> Hippy Feet</a>, a company that Provides Jobs to Homeless Youth.</p><p> </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Sam Harper, CO-Founder of Hippy Feet, A Company That Provides Jobs to Homeless Youth. He discusses CSR and how fast-growing  Ecommerce companies can help people in need.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Sam Harper, CO-Founder of Hippy Feet, A Company That Provides Jobs to Homeless Youth. He discusses CSR and how fast-growing  Ecommerce companies can help people in need.</itunes:subtitle>
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      <title>TWE 41: How To Start and Grow with Affiliate Marketing</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Zak Garcia talks about how to start and grow with affiliate marketing.  Specifically, he talks about:</p><p> </p><p>- Build Your Online Strategy & Believe In It</p><p> </p><p>- What Is Your  Ecommerce Goal?</p><p> </p><p>- How To Use Capabilities Of Your Web Store Platform?</p><p> </p><p>Zak Garcia is a founder o<a href="https://cbdcapitalgroup.com/" target="_blank">f CBD Capital Group</a>, a market that is growing quickly across the globe as consumers open their minds to the potential wellness benefits of this powerful non-psychoactive compound.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p><p> </p>
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      <pubDate>Mon, 22 Feb 2021 00:00:00 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ep41-how-to-start-and-grow-with-affiliate-marketing-X4Fu0nRo</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Zak Garcia talks about how to start and grow with affiliate marketing.  Specifically, he talks about:</p><p> </p><p>- Build Your Online Strategy & Believe In It</p><p> </p><p>- What Is Your  Ecommerce Goal?</p><p> </p><p>- How To Use Capabilities Of Your Web Store Platform?</p><p> </p><p>Zak Garcia is a founder o<a href="https://cbdcapitalgroup.com/" target="_blank">f CBD Capital Group</a>, a market that is growing quickly across the globe as consumers open their minds to the potential wellness benefits of this powerful non-psychoactive compound.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p><p> </p>
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      <itunes:title>TWE 41: How To Start and Grow with Affiliate Marketing</itunes:title>
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      <itunes:duration>00:58:13</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Zak Garcia from CBD Capital Group. He discusses How To Start and Grow with Affiliate Marketing</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Zak Garcia from CBD Capital Group. He discusses How To Start and Grow with Affiliate Marketing</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>41</itunes:episode>
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      <title>TWE 47: How to Grow Profitable Shopify Store</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Claus Lauter talks about How to Grow a Profitable Shopify Store. Specifically, he talks about:</p><p> </p><p>- Finding The Right Approach to The Audience</p><p> </p><p>- Data, Planning, Testing - The Name of The Game</p><p> </p><p>- Customers, User Experience & Conversion Rate</p><p> </p><p> </p><p>Claus Lauter is a founder of <a href="https://www.opovoo.com/" target="_blank">Opovoo</a>, an Ecommerce business that offers a selection of Concealed Carry & EDC Essentials, Tools, Gear, and more. He is also an Ecommerce Business Coach.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Mon, 8 Feb 2021 00:00:00 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ep47-how-to-grow-profitable-shopify-store-H7W1Om7O</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Claus Lauter talks about How to Grow a Profitable Shopify Store. Specifically, he talks about:</p><p> </p><p>- Finding The Right Approach to The Audience</p><p> </p><p>- Data, Planning, Testing - The Name of The Game</p><p> </p><p>- Customers, User Experience & Conversion Rate</p><p> </p><p> </p><p>Claus Lauter is a founder of <a href="https://www.opovoo.com/" target="_blank">Opovoo</a>, an Ecommerce business that offers a selection of Concealed Carry & EDC Essentials, Tools, Gear, and more. He is also an Ecommerce Business Coach.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 47: How to Grow Profitable Shopify Store</itunes:title>
      <itunes:author>Shahram Anver</itunes:author>
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      <itunes:duration>00:43:50</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Claus Lauter from Opovoo How to Grow Profitable Shopify Store</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Claus Lauter from Opovoo How to Grow Profitable Shopify Store</itunes:subtitle>
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      <title>TWE 40: How To Optimize Your Shopify Site Speed</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Paul Barden talks about Why Is Important to Have A Fast Shopify Site. Specifically, he talks about:</p><p>- Faster Websites Make More Conversions & Money</p><p>- The Most Common Mistakes You Make On Your Shopify Site</p><p>- How to Make Your Ecommerce Store Faster & More Profitable</p><p> </p><p>Paul Barden is a senior optimization developer in <a href="https://speedboostr.com/" target="_blank">Speed Boostr</a> collective, a team of developers that optimize websites, build apps, and create custom solutions.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p><p> </p>
]]></description>
      <pubDate>Wed, 11 Nov 2020 06:57:05 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Paul Barden)</author>
      <link>https://podcast.datacue.co/episodes/ep40-how-to-optimize-your-shopify-site-speed-NemJIcm5</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Paul Barden talks about Why Is Important to Have A Fast Shopify Site. Specifically, he talks about:</p><p>- Faster Websites Make More Conversions & Money</p><p>- The Most Common Mistakes You Make On Your Shopify Site</p><p>- How to Make Your Ecommerce Store Faster & More Profitable</p><p> </p><p>Paul Barden is a senior optimization developer in <a href="https://speedboostr.com/" target="_blank">Speed Boostr</a> collective, a team of developers that optimize websites, build apps, and create custom solutions.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p><p> </p>
]]></content:encoded>
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      <itunes:title>TWE 40: How To Optimize Your Shopify Site Speed</itunes:title>
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      <itunes:duration>00:41:00</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Paul Barden from Speed Boostr. He discusses the importance of optimizing your Shopify site speed and common pitfalls.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Paul Barden from Speed Boostr. He discusses the importance of optimizing your Shopify site speed and common pitfalls.</itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, site speed, digital marketing, ecommerce, woocommerce, d, shopify</itunes:keywords>
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      <title>TWE 39: How to Run A Successful Ecommerce Business That Lasts 20 Years</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Shannen Knight talks about running a successful  Ecommerce business for 20 years. Specifically, she talks about:</p><p> </p><p>- Key Success Factors of  Ecommerce Business Strategy</p><p>- The Importance of Knowing Your Customer Needs</p><p>- Your Success in Sales Depends on Trust & Credibility</p><p> </p><p>Shannen Knight is the founder of <a href="https://www.sporteyes.com/" target="_blank">Sport Eyes</a>, an ecommerce company specialized in sports eyewear, sunglasses, and goggles including prescription and vision training products to increase performance, reaction time, etc.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Wed, 4 Nov 2020 01:18:06 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shannen Knight)</author>
      <link>https://podcast.datacue.co/episodes/ep39-how-to-run-a-successful-ecommerce-business-for-20-years-cTISYE_k</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Shannen Knight talks about running a successful  Ecommerce business for 20 years. Specifically, she talks about:</p><p> </p><p>- Key Success Factors of  Ecommerce Business Strategy</p><p>- The Importance of Knowing Your Customer Needs</p><p>- Your Success in Sales Depends on Trust & Credibility</p><p> </p><p>Shannen Knight is the founder of <a href="https://www.sporteyes.com/" target="_blank">Sport Eyes</a>, an ecommerce company specialized in sports eyewear, sunglasses, and goggles including prescription and vision training products to increase performance, reaction time, etc.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 39: How to Run A Successful Ecommerce Business That Lasts 20 Years</itunes:title>
      <itunes:author>Shannen Knight</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/73cbc2d8-4b31-4f5d-a010-864e8788e4f0/3000x3000/podcastthumb.jpg?aid=rss_feed"/>
      <itunes:duration>00:47:50</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Shannen Knight from Sport Eyes. She discusses how she has built a long lasting ecommerce business by focusing on serving customer needs.
</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Shannen Knight from Sport Eyes. She discusses how she has built a long lasting ecommerce business by focusing on serving customer needs.
</itunes:subtitle>
      <itunes:keywords>ecommerce marketing, facebook ads, prestashop, magento, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 38: Building an 8 Figure Ecommerce Business Through Sheer Grit</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Chase Fisher talks about using crowdfunding as a successful entry point to his sunglasses ecommerce empire today. Specifically, he talks about:</p><p> </p><p>- Shopify: What makes a good ecommerce marketing strategy?</p><p>- Want the best products for your business? Learn from your customers</p><p>- How to build a successful brand identity</p><p> </p><p>Chase Fisher is the founder of <a href="https://www.blenderseyewear.com/">Blenders Eyewear</a>, a successful sunglasses brand and a company based in San Diego.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Sat, 26 Sep 2020 05:56:51 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Chase Fisher)</author>
      <link>https://podcast.datacue.co/episodes/ep38-successful-business-born-from-a-crowdfunding-campaign-oyMqOFxR</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Chase Fisher talks about using crowdfunding as a successful entry point to his sunglasses ecommerce empire today. Specifically, he talks about:</p><p> </p><p>- Shopify: What makes a good ecommerce marketing strategy?</p><p>- Want the best products for your business? Learn from your customers</p><p>- How to build a successful brand identity</p><p> </p><p>Chase Fisher is the founder of <a href="https://www.blenderseyewear.com/">Blenders Eyewear</a>, a successful sunglasses brand and a company based in San Diego.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 38: Building an 8 Figure Ecommerce Business Through Sheer Grit</itunes:title>
      <itunes:author>Chase Fisher</itunes:author>
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      <itunes:duration>00:46:03</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Shahram Anver speaks to Chase Fisher from Blenders Eyewear.  He discusses how he grew his business with a loan and crowdfunding into an iconic San Diego brand.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Shahram Anver speaks to Chase Fisher from Blenders Eyewear.  He discusses how he grew his business with a loan and crowdfunding into an iconic San Diego brand.</itunes:subtitle>
      <itunes:keywords>prestashop, magento, online business, ecommerce, woocommerce, ads, entrepreneurship, success story, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 37: How to Be Financially Independent with an Ecommerce Business</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, David Mason talks about how to use innovative shopping tools for building a successful business. Specifically, he talks about:<br /><br /> - Killer Tips: How to Start your Online Store</p><p> - Timeless Strategies, New Standards & The Future of  Ecommerce</p><p> - Great Customer Experience & Service - A Key for Amazing Retail Store</p><p><br />David Mason is the founder of <a href="https://www.knobs.co/" target="_blank">The Knobs Co</a>, a company that strives to be a national leader in retail sales of cabinet and decorative hardware. <br /><br />This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Sat, 26 Sep 2020 05:44:07 +0000</pubDate>
      <author>hello@thewinningecommerce.com (David Mason)</author>
      <link>https://podcast.datacue.co/episodes/how-to-be-financially-independent-with-an-ecommerce-business-x8bZxE8z</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, David Mason talks about how to use innovative shopping tools for building a successful business. Specifically, he talks about:<br /><br /> - Killer Tips: How to Start your Online Store</p><p> - Timeless Strategies, New Standards & The Future of  Ecommerce</p><p> - Great Customer Experience & Service - A Key for Amazing Retail Store</p><p><br />David Mason is the founder of <a href="https://www.knobs.co/" target="_blank">The Knobs Co</a>, a company that strives to be a national leader in retail sales of cabinet and decorative hardware. <br /><br />This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 37: How to Be Financially Independent with an Ecommerce Business</itunes:title>
      <itunes:author>David Mason</itunes:author>
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      <itunes:duration>00:44:29</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to David Mason from The Knobs Company.  He discusses how he&apos;s built an online business from the group up that is now on auto pilot. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to David Mason from The Knobs Company.  He discusses how he&apos;s built an online business from the group up that is now on auto pilot. </itunes:subtitle>
      <itunes:keywords>prestashop, magento, online business, ecommerce, woocommerce, small business, shopify, ecommere</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 36: How to Increase DTC Ecommerce Revenue Through Data &amp; Experimentation</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Raphael Paulin-Daigle talks about how to Increase DTC Ecommerce Revenue Through Data & Experimentation. Specifically, he talks about:<br /><br />- Full-Site A/B Testing & Conversion Optimization<br /><br />- What is "Conversion Trigger Triangle"? and how to prioritize customer questions, doubts, needs<br /><br />- Landing Pages: How to Turn Clicks Into Sales?<br /><br />Raphael Paulin-Daigle is the founder of <a href="https://splitbase.com/">SplitBase Agency</a>, a company that helps high-growth Ecommerce companies increase conversions & profits<br /><br />This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Fri, 11 Sep 2020 01:11:27 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/how-to-increase-dtc-ecommerce-revenue-through-data-experimentation-ix_wqr7I</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Raphael Paulin-Daigle talks about how to Increase DTC Ecommerce Revenue Through Data & Experimentation. Specifically, he talks about:<br /><br />- Full-Site A/B Testing & Conversion Optimization<br /><br />- What is "Conversion Trigger Triangle"? and how to prioritize customer questions, doubts, needs<br /><br />- Landing Pages: How to Turn Clicks Into Sales?<br /><br />Raphael Paulin-Daigle is the founder of <a href="https://splitbase.com/">SplitBase Agency</a>, a company that helps high-growth Ecommerce companies increase conversions & profits<br /><br />This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 36: How to Increase DTC Ecommerce Revenue Through Data &amp; Experimentation</itunes:title>
      <itunes:author>Shahram Anver</itunes:author>
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      <itunes:duration>00:47:00</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Raphael Paulin-Daigle from SplitBase Agency.  He discusses how to Increase DTC  Ecommerce revenue through data &amp; experimentation, A/B testing, and conversion optimization.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Raphael Paulin-Daigle from SplitBase Agency.  He discusses how to Increase DTC  Ecommerce revenue through data &amp; experimentation, A/B testing, and conversion optimization.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 35: The Strategy Behind a Brand: People-First Sustainability</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver talks to Ian Rosenberger about managing a successful ecommerce business and sustainably grows the brand in 2020. Specifically, he talks about:</p><p><br />- The Easiest Way to Start an  Ecommerce Website<br /><br />- Managing   Ecommerce Business During a Crisis<br /><br />- Customers - The Most Powerful Salespeople Your Business Has<br /><br />Ian Rosenberger is the founder of <a href="https://www.dayowl.com/" target="_blank">Day Owl</a>, a company that produces backpacks made out of post-consumer recycled bottles that are destined to end up in a landfill or the ocean. Day Owl works only with partners who are committed to improving their own environmental sustainability and making the retail industry a safe, fair place to work.<br /><br />This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Sun, 30 Aug 2020 23:00:27 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ep35-the-strategy-behind-a-brand-people-first-sustainability-F1AexBZy</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver talks to Ian Rosenberger about managing a successful ecommerce business and sustainably grows the brand in 2020. Specifically, he talks about:</p><p><br />- The Easiest Way to Start an  Ecommerce Website<br /><br />- Managing   Ecommerce Business During a Crisis<br /><br />- Customers - The Most Powerful Salespeople Your Business Has<br /><br />Ian Rosenberger is the founder of <a href="https://www.dayowl.com/" target="_blank">Day Owl</a>, a company that produces backpacks made out of post-consumer recycled bottles that are destined to end up in a landfill or the ocean. Day Owl works only with partners who are committed to improving their own environmental sustainability and making the retail industry a safe, fair place to work.<br /><br />This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 35: The Strategy Behind a Brand: People-First Sustainability</itunes:title>
      <itunes:author>Shahram Anver</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/b64ed33c-5bff-4d39-99fe-0286a733b828/3000x3000/ianpodcastthumb.jpg?aid=rss_feed"/>
      <itunes:duration>00:47:35</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Ian Rosenberger from Day Owl.  He discusses the strategy behind his brand of everyday bags and People-First sustainability.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Ian Rosenberger from Day Owl.  He discusses the strategy behind his brand of everyday bags and People-First sustainability.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>35</itunes:episode>
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      <title>TWE 34: Growing an Ecommerce Brand with Content Marketing Strategy</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Jake Smith talks about managing a successful family business in the middle of a pandemic. Jake talks about his entrepreneurship journey, how to market seasonal products and why content strategy is the key to grow your ecommerce business. Specifically, he talks about:</p><p>- Brand building with great content</p><p>- Giving your customers a better shopping experience with social media</p><p>- How to experiment and find the channels and message that work with your audience</p><p> </p><p>Jake Smith is the founder of <a href="https://smithers.store/">Smithers</a>, a company that is a premium swimwear label that has been designed with the modern-day gentleman in mind.</p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Fri, 21 Aug 2020 00:13:32 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Jake Smith)</author>
      <link>https://podcast.datacue.co/episodes/growing-ecommerce-brand-content-marketing-strategy-Uvl_vdmW</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Jake Smith talks about managing a successful family business in the middle of a pandemic. Jake talks about his entrepreneurship journey, how to market seasonal products and why content strategy is the key to grow your ecommerce business. Specifically, he talks about:</p><p>- Brand building with great content</p><p>- Giving your customers a better shopping experience with social media</p><p>- How to experiment and find the channels and message that work with your audience</p><p> </p><p>Jake Smith is the founder of <a href="https://smithers.store/">Smithers</a>, a company that is a premium swimwear label that has been designed with the modern-day gentleman in mind.</p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images, and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 34: Growing an Ecommerce Brand with Content Marketing Strategy</itunes:title>
      <itunes:author>Jake Smith</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/8c07c742-586c-4e58-a93f-371809cd7666/3000x3000/ep34-jake-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:53:55</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Jake Smith from Smithers Store.  He discusses how to grow a business in the time of a pandemic, what you should focus your marketing on for seasonal products and how to build a great content strategy. 
</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Jake Smith from Smithers Store.  He discusses how to grow a business in the time of a pandemic, what you should focus your marketing on for seasonal products and how to build a great content strategy. 
</itunes:subtitle>
      <itunes:keywords>online marketing, ecommerce marketing, prestashop, magento, content marketing, digital marketing, ecommerce, woocommerce, social media, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 33: Ecommerce Success Story - How to Build A Successful CBD Online Business</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Brandelle Palmer talks about building her successful online hemp business. Specifically, Brandelle talks about: </p><p>- How to find a niche and underserved segment in the market to build your online business</p><p>- Why it is important to educate consumers and how to do it </p><p>- How to build brand position and marketing strategy for a CBD-based business </p><p>Brandelle Palmer is the founder of <a href="https://www.greenwellnesslife.com" target="_blank">Green Wellness Life</a>, an online platform focusing on high quality hemp and CBD products. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Fri, 14 Aug 2020 01:14:49 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Brandelle Palmer)</author>
      <link>https://podcast.datacue.co/episodes/ecommerce-success-story-how-to-build-a-successful-cbd-online-business-hTEk1l_E</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Brandelle Palmer talks about building her successful online hemp business. Specifically, Brandelle talks about: </p><p>- How to find a niche and underserved segment in the market to build your online business</p><p>- Why it is important to educate consumers and how to do it </p><p>- How to build brand position and marketing strategy for a CBD-based business </p><p>Brandelle Palmer is the founder of <a href="https://www.greenwellnesslife.com" target="_blank">Green Wellness Life</a>, an online platform focusing on high quality hemp and CBD products. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
      <enclosure length="36259473" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/b36ed79e-1753-47da-af66-e08f0597f0d3/audioepisode1_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 33: Ecommerce Success Story - How to Build A Successful CBD Online Business</itunes:title>
      <itunes:author>Brandelle Palmer</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/ce5bc388-1e5c-4c76-8773-1235d1c9c677/3000x3000/ep33-brandell-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:46</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Brandell Palmer from Green Wellness Life. She discusses how to build a successful CBD/hemp business online. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Shahram Anver speaks to Brandell Palmer from Green Wellness Life. She discusses how to build a successful CBD/hemp business online. </itunes:subtitle>
      <itunes:keywords>online marketing, ecommerce marketing, prestashop, magento, cbd, digital marketing, ecommerce, woocommerce, hemp, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>33</itunes:episode>
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      <title>TWE 32: Building a Google Ads Strategy for Ecommerce with High ROI</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Hannah Mitchell-Parsons from Barn Owl Tech talks about the winning paid ad strategy Barn Owl Tech has used to attract clients. Specifically, Hannah talks about: </p><p>- What's the right marketing mix when your Facebook ads are already working well? Should you invest in other channels?</p><p>- How to maximise the ROI from your ad spend</p><p>- How to create a simple ecommerce design that clearly showcases your value proposition </p><p>Hannah Mitchell-Parsons is the Chief Revenue Officer of <a href="http://barnowl.tech" target="_blank">Barn Owl Tech</a> , the business provides cellular security camera systems with easy setup, affordable service, and dedicated support.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Fri, 7 Aug 2020 06:37:57 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Hannah Parsons)</author>
      <link>https://podcast.datacue.co/episodes/building-a-google-ads-strategy-for-ecommerce-with-high-roi-_6MCGiyo</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Hannah Mitchell-Parsons from Barn Owl Tech talks about the winning paid ad strategy Barn Owl Tech has used to attract clients. Specifically, Hannah talks about: </p><p>- What's the right marketing mix when your Facebook ads are already working well? Should you invest in other channels?</p><p>- How to maximise the ROI from your ad spend</p><p>- How to create a simple ecommerce design that clearly showcases your value proposition </p><p>Hannah Mitchell-Parsons is the Chief Revenue Officer of <a href="http://barnowl.tech" target="_blank">Barn Owl Tech</a> , the business provides cellular security camera systems with easy setup, affordable service, and dedicated support.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
      <enclosure length="36738101" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/c5c8b539-fd14-429b-952b-54e2298a23bf/ep32-hannah-barn-owl-tech-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 32: Building a Google Ads Strategy for Ecommerce with High ROI</itunes:title>
      <itunes:author>Hannah Parsons</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/52a190cb-2d7e-4a11-aedf-f051d4b54853/3000x3000/ep32-hannah-small.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:16</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Hannah Mitchell-Parsons from Barn Owl Tech discusses how to build a successful marketing mix and other winning paid ad strategy. Hannah also discusses design choices and what her team has done to optimise their ecommerce website.  </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Hannah Mitchell-Parsons from Barn Owl Tech discusses how to build a successful marketing mix and other winning paid ad strategy. Hannah also discusses design choices and what her team has done to optimise their ecommerce website.  </itunes:subtitle>
      <itunes:keywords>prestashop, magento, ecommerce, woocommerce, social media, online store, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>32</itunes:episode>
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      <title>TWE 31: Building a Killer Social Media Strategy to Attract and Retain Millennials</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Amr Kawashti from In Your Shoe talks about the strategy he has used successfully to attract and retain millennials for his online socks business. Specifically, Amr talks about: </p><p>- How to adjust your marketing strategy to changing customer behaviour </p><p>- Maximising the ROI from your ad spend, how to spend money wisely on Google and Facebook ads to attract millennials </p><p>- How to incorporate storytelling to build loyal followers</p><p>Amr Kawashti is the co-founder and managing partner of <a href="https://inyourshoe.com/" target="_blank">In Your Shoe</a>, a unique fashion producer & ecommerce platform focusing on creating diverse statement products to allow people to express themselves in a unique way. </p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Thu, 30 Jul 2020 09:34:54 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Amr Kawashti)</author>
      <link>https://podcast.datacue.co/episodes/building-a-killer-social-media-strategy-to-attract-and-retain-millennials-5uwdK3vF</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Amr Kawashti from In Your Shoe talks about the strategy he has used successfully to attract and retain millennials for his online socks business. Specifically, Amr talks about: </p><p>- How to adjust your marketing strategy to changing customer behaviour </p><p>- Maximising the ROI from your ad spend, how to spend money wisely on Google and Facebook ads to attract millennials </p><p>- How to incorporate storytelling to build loyal followers</p><p>Amr Kawashti is the co-founder and managing partner of <a href="https://inyourshoe.com/" target="_blank">In Your Shoe</a>, a unique fashion producer & ecommerce platform focusing on creating diverse statement products to allow people to express themselves in a unique way. </p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
      <enclosure length="58113787" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/4657aeaa-35bc-4451-ba7e-cb9299c80952/ep31-amr-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 31: Building a Killer Social Media Strategy to Attract and Retain Millennials</itunes:title>
      <itunes:author>Amr Kawashti</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/94be920c-037e-4b33-9f56-44caa366de07/3000x3000/ep31-amr-cover.jpg?aid=rss_feed"/>
      <itunes:duration>01:00:32</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Amr Kawashti from In Your Shoe discusses how to build a brand that focuses on selling to millennials. Amr discusses content strategy and winning social media tactics to increase engagement and loyalty from millennial customers.  </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Amr Kawashti from In Your Shoe discusses how to build a brand that focuses on selling to millennials. Amr discusses content strategy and winning social media tactics to increase engagement and loyalty from millennial customers.  </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, paid ads, digital marketing, ecommerce, woocommerce, paid marketing, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>31</itunes:episode>
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      <title>TWE 30: How to Build a Go-To-Market Strategy For Ecommerce</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Lynn Power from MASAMI Haircare discusses how she has built a clean haircare business from scratch and how to use your brand values and mission to guide your ecommerce business. Specifically, Lynn talks about: </p><p>- How to use storytelling to create a powerful brand mission </p><p>- Incorporating your brand values and mission in your website</p><p>- How to improve your homepage design with customer feedback</p><p>Lynn Power is a co-founder and CEO of <a href="https://www.lovemasami.com" target="_blank">MASAMI Haircare</a>, a premium haircare brand designed for the ultimate in botanical hydration, texture and shine. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Fri, 24 Jul 2020 10:31:39 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Lynn Power)</author>
      <link>https://podcast.datacue.co/episodes/how-to-build-a-go-to-market-strategy-for-ecommerce-UaDx54RP</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Lynn Power from MASAMI Haircare discusses how she has built a clean haircare business from scratch and how to use your brand values and mission to guide your ecommerce business. Specifically, Lynn talks about: </p><p>- How to use storytelling to create a powerful brand mission </p><p>- Incorporating your brand values and mission in your website</p><p>- How to improve your homepage design with customer feedback</p><p>Lynn Power is a co-founder and CEO of <a href="https://www.lovemasami.com" target="_blank">MASAMI Haircare</a>, a premium haircare brand designed for the ultimate in botanical hydration, texture and shine. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
      <enclosure length="39020576" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/5c5671e5-bfd4-4291-900e-981676b1191e/ep30-masami-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 30: How to Build a Go-To-Market Strategy For Ecommerce</itunes:title>
      <itunes:author>Lynn Power</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/1bd1d295-f06b-450e-8dd3-3203ec916509/3000x3000/ep30-masami-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:39</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Lynn Power from MASAMI Haircare discusses how her business has used storytelling to create a powerful brand mission. Lynn focuses on branding, values and listening to customers. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Lynn Power from MASAMI Haircare discusses how her business has used storytelling to create a powerful brand mission. Lynn focuses on branding, values and listening to customers. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>30</itunes:episode>
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      <title>TWE 29: Using Customer Insights to Build a Coffee Brand With a Mission</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Garrett Ramela from Common Sense Coffee, discusses the mission of his coffee business and how he has improved his homepage design from user feedback. Specifically, Garrett talks about: </p><p>- Why your logo and mission statement are so important for branding</p><p>- How to take user feedback to improve your homepage design</p><p>- How to improve user journey and build following with content </p><p>Garrett Ramela is a co-founder of <a href="https://commonsense.coffee" target="_blank">Common Sense Coffee, </a>an ecommerce business focusing on premium single-origin coffee. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Tue, 14 Jul 2020 03:05:45 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Garrett Ramela)</author>
      <link>https://podcast.datacue.co/episodes/using-customer-insights-to-build-a-coffee-brand-with-a-mission-QxqBuAhw</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Garrett Ramela from Common Sense Coffee, discusses the mission of his coffee business and how he has improved his homepage design from user feedback. Specifically, Garrett talks about: </p><p>- Why your logo and mission statement are so important for branding</p><p>- How to take user feedback to improve your homepage design</p><p>- How to improve user journey and build following with content </p><p>Garrett Ramela is a co-founder of <a href="https://commonsense.coffee" target="_blank">Common Sense Coffee, </a>an ecommerce business focusing on premium single-origin coffee. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
      <enclosure length="43823763" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/321c5782-46be-48c0-9de1-54f4829279a0/ep29-garrett-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 29: Using Customer Insights to Build a Coffee Brand With a Mission</itunes:title>
      <itunes:author>Garrett Ramela</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/23de5e43-59a6-4311-ac29-f5c18b7edfdd/3000x3000/ep29-garrett-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:39</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Garrett Ramela from Common Sense Coffee discusses how his business has made design decisions based on customer feedback and insights. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Garrett Ramela from Common Sense Coffee discusses how his business has made design decisions based on customer feedback and insights. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, content marketing, social media marketing, digital marketing, ecommerce, seo</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>29</itunes:episode>
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      <title>TWE 28: How To Simplify Your Digital Marketing And Get Better Results</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, David Somerfleck from DMS.Blue, discusses digital marketing for SME and how small businesses should adapt. Specifically, David talks about: </p><p>- How to simplify your messaging and marketing campaigns </p><p>- Tips for SME to run marketing on a small budget</p><p>- How to take your business online and get started </p><p>David Somerfleck is an Enterprise Digital Marketing Specialist & Business Growth Expert at <a href="https://dms.blue" target="_blank">DMS.Blue</a>.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Mon, 6 Jul 2020 09:44:47 +0000</pubDate>
      <author>hello@thewinningecommerce.com (David Somerfleck)</author>
      <link>https://podcast.datacue.co/episodes/ep28-how-to-simplify-your-digital-marketing-and-get-better-results-aegvI1pC</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, David Somerfleck from DMS.Blue, discusses digital marketing for SME and how small businesses should adapt. Specifically, David talks about: </p><p>- How to simplify your messaging and marketing campaigns </p><p>- Tips for SME to run marketing on a small budget</p><p>- How to take your business online and get started </p><p>David Somerfleck is an Enterprise Digital Marketing Specialist & Business Growth Expert at <a href="https://dms.blue" target="_blank">DMS.Blue</a>.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 28: How To Simplify Your Digital Marketing And Get Better Results</itunes:title>
      <itunes:author>David Somerfleck</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/f4f92d68-f423-42af-aa2d-ccd67fd93b9b/3000x3000/ep27-david-sommerflake-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:45</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, David Somerfleck from DMS.Blue discusses why simplicity is so important to your marketing campaigns and homepage. David focuses on key changes he recommends to marketing strategy, advice for SME and how to take your business online. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, David Somerfleck from DMS.Blue discusses why simplicity is so important to your marketing campaigns and homepage. David focuses on key changes he recommends to marketing strategy, advice for SME and how to take your business online. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, digital marketing, ecommerce, woocommerce, paid marketing, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>28</itunes:episode>
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      <title>TWE 27: Planning A Successful Google Ads Strategy for Ecommerce</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses. </p><p>- What are the right metrics you should be measuring, why ROI may not be a good metric after all </p><p>- Tips to manage and run small scale A/B tests</p><p>- The strategy used by a successful knitting brand, Connecting Threads</p><p>Roy Steves is the co-founder of StatBid, a full service Google Ads solution that specializes in Shopping & Text ads for ecommerce & D2C businesses.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Wed, 1 Jul 2020 16:08:31 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Roy Steves)</author>
      <link>https://podcast.datacue.co/episodes/planning-successful-google-ads-strategy-for-ecommerce-D16FdkSB</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses. </p><p>- What are the right metrics you should be measuring, why ROI may not be a good metric after all </p><p>- Tips to manage and run small scale A/B tests</p><p>- The strategy used by a successful knitting brand, Connecting Threads</p><p>Roy Steves is the co-founder of StatBid, a full service Google Ads solution that specializes in Shopping & Text ads for ecommerce & D2C businesses.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 27: Planning A Successful Google Ads Strategy for Ecommerce</itunes:title>
      <itunes:author>Roy Steves</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/b8fe7d80-d386-4216-b1b5-bc8d75560b6c/3000x3000/ep26-roy-steves-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:56:10</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Roy Steves from StatBid discusses how to build a winning Google ads strategy for ecommerce brands. Roy focuses on bidding strategy, using the right keywords for different parts of your conversion funnel and metrics you should be measuring, . </itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Roy Steves from StatBid discusses how to build a winning Google ads strategy for ecommerce brands. Roy focuses on bidding strategy, using the right keywords for different parts of your conversion funnel and metrics you should be measuring, . </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, digital marketing, woocommerce, paid marketing, google ads, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>27</itunes:episode>
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      <title>TWE 26: How to Use Content and Empathy To Grow In A Time of Crisis</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Jessica Lister from Trinity, discusses content marketing, empathy and innovation. Specifically, Jessica discusses. </p><p>- How to use empathy in your marketing and communications</p><p>- How to up your content marketing game on a tight budget</p><p>- Different innovative ways to reinvent your brand and products during a pandemic </p><p>Jessica Lister is a Director of SEO at <a href="https://trinity.one/" target="_blank">Trinity</a>, an ecommerce agency which helps online brands build smarter marketing practices and more innovative customer experiences.</p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Mon, 29 Jun 2020 16:08:11 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Jessica Lister)</author>
      <link>https://podcast.datacue.co/episodes/how-to-use-content-and-empathy-to-grow-in-a-time-of-crisis-ghdaUvyi</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Jessica Lister from Trinity, discusses content marketing, empathy and innovation. Specifically, Jessica discusses. </p><p>- How to use empathy in your marketing and communications</p><p>- How to up your content marketing game on a tight budget</p><p>- Different innovative ways to reinvent your brand and products during a pandemic </p><p>Jessica Lister is a Director of SEO at <a href="https://trinity.one/" target="_blank">Trinity</a>, an ecommerce agency which helps online brands build smarter marketing practices and more innovative customer experiences.</p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
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      <itunes:title>TWE 26: How to Use Content and Empathy To Grow In A Time of Crisis</itunes:title>
      <itunes:author>Jessica Lister</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/cd29eb6d-4ed4-4263-981d-2abd274ba71f/3000x3000/ep25-jessica-lister-cover.jpg?aid=rss_feed"/>
      <itunes:duration>01:02:47</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Jessica Lister, Director of SEO at Trinity, discusses how brands can start communicating with customers with empathy and transparency. Jessica focuses on innovative ideas some leading ecommerce brands have done to keep customers engaged in this time of crisis. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Jessica Lister, Director of SEO at Trinity, discusses how brands can start communicating with customers with empathy and transparency. Jessica focuses on innovative ideas some leading ecommerce brands have done to keep customers engaged in this time of crisis. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, content marketing, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>26</itunes:episode>
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      <title>TWE 25: A Winning Ecommerce Design Recipe For A Great User Experience</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Reese Spykerman from Design by Reese, discusses design and ecommerce user experience. Specifically, Reese discusses. </p><p>- How to simplify your design to facilitate good user experience</p><p>- Why the header of your homepage is so important </p><p>- Easy usability test you can do to spot improvement opportunities </p><p>Reese Spykerman is the founder of <a href="https://www.designbyreese.com" target="_blank">Design by Reese.</a></p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Sun, 7 Jun 2020 16:23:22 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Reese Spykerman)</author>
      <link>https://podcast.datacue.co/episodes/winning-ecommerce-design-recipe-for-a-great-user-experience-qkWKOLww</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Reese Spykerman from Design by Reese, discusses design and ecommerce user experience. Specifically, Reese discusses. </p><p>- How to simplify your design to facilitate good user experience</p><p>- Why the header of your homepage is so important </p><p>- Easy usability test you can do to spot improvement opportunities </p><p>Reese Spykerman is the founder of <a href="https://www.designbyreese.com" target="_blank">Design by Reese.</a></p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
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      <itunes:title>TWE 25: A Winning Ecommerce Design Recipe For A Great User Experience</itunes:title>
      <itunes:author>Reese Spykerman</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/262b9cf8-0e7b-42a1-ade2-5f55449fc1bf/3000x3000/ep24-christina-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:54:16</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Reese Spykerman from Design by Reese, discusses the missing piece most ecommerce businesses leave out in their design and how to keep it simple. Reese also discusses in details how to design to ensure a good user experience. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Reese Spykerman from Design by Reese, discusses the missing piece most ecommerce businesses leave out in their design and how to keep it simple. Reese also discusses in details how to design to ensure a good user experience. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, digital marketing, ecommerce, woocommerce, user experience, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>25</itunes:episode>
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      <title>TWE 24: Adapting Your Business to Changing Customer Needs</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Specifically, Christina discusses. </p><p>- How to future-proof and mitigate risks in your business</p><p>- How the pandemic has resulted in a change in her business model </p><p>- How has her marketing strategy changed to retain customers and keep them engaged </p><p>Christina is the founder of <a href="https://kenzwoman.com/en/" target="_blank">Kenz Woman</a>, a popular lingerie ecommerce website in the Middle East </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Sun, 7 Jun 2020 14:54:45 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Christina Ganim)</author>
      <link>https://podcast.datacue.co/episodes/adapting-your-business-to-changing-customer-needs-oh9cb0QJ</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Specifically, Christina discusses. </p><p>- How to future-proof and mitigate risks in your business</p><p>- How the pandemic has resulted in a change in her business model </p><p>- How has her marketing strategy changed to retain customers and keep them engaged </p><p>Christina is the founder of <a href="https://kenzwoman.com/en/" target="_blank">Kenz Woman</a>, a popular lingerie ecommerce website in the Middle East </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
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      <itunes:title>TWE 24: Adapting Your Business to Changing Customer Needs</itunes:title>
      <itunes:author>Christina Ganim</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/65346329-bd4e-4ea5-aa58-7fe9b8c23e4b/3000x3000/ep24-christina-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:48:52</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Christina also discusses in details how she&apos;s made changes to the her business model and website from this pandemic. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Christina Ganim, CEO and Co-founder of Kenz Woman, discusses how she mitigated risks and future proofed her business using scenario analysis. Christina also discusses in details how she&apos;s made changes to the her business model and website from this pandemic. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, marketing, prestashop, magento, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
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      <title>TWE 23: How to Optimize Your Conversion Funnel and Understand Data Like a Pro</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Ruben Ugarte from Practico Analytics, discusses how to analyse your conversion funnel and data more effectively. Specifically, Ruben discusses. </p><p>- Common mistakes ecommerce businesses make when it comes to understanding data </p><p>- How to analyse your conversion funnel and spot outliers </p><p>- How to prioritise experiments and how to run A/B testing effectively </p><p>Ruben is the founder of <a href="https://practicoanalytics.com" target="_blank">Practico Analytics</a>, a company that helps brands discover insights within your data. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Sun, 7 Jun 2020 06:53:26 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Ruben Ugarte)</author>
      <link>https://podcast.datacue.co/episodes/how-to-optimize-your-conversion-funnel-and-understand-data-like-a-pro-5PshK3YA</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Ruben Ugarte from Practico Analytics, discusses how to analyse your conversion funnel and data more effectively. Specifically, Ruben discusses. </p><p>- Common mistakes ecommerce businesses make when it comes to understanding data </p><p>- How to analyse your conversion funnel and spot outliers </p><p>- How to prioritise experiments and how to run A/B testing effectively </p><p>Ruben is the founder of <a href="https://practicoanalytics.com" target="_blank">Practico Analytics</a>, a company that helps brands discover insights within your data. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
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      <itunes:title>TWE 23: How to Optimize Your Conversion Funnel and Understand Data Like a Pro</itunes:title>
      <itunes:author>Ruben Ugarte</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/e17adf1f-72d1-4d0d-9ba4-7d929fa97775/3000x3000/ep23-ruben-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:56:52</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Ruben Ugarte from Practico Analytics, discusses anything related to data and how you can understand it better. He talks about conversion funnel, common mistakes when it comes to analysing your data and A/B testing. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Ruben Ugarte from Practico Analytics, discusses anything related to data and how you can understand it better. He talks about conversion funnel, common mistakes when it comes to analysing your data and A/B testing. </itunes:subtitle>
      <itunes:keywords>data analytics, prestashop, magento, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
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      <title>TWE 22: Building An SEO-Optimized Ecommerce Site and Inbound Marketing With Small Budget</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Michael Krynski from Catsy, discusses the importance of SEO during this time and how you can start building your SEO strategy and inbound marketing with very little budget. Specifically, Michael discusses. </p><p>- How to build and adapt your SEO strategy during this time </p><p>- How to build your blog and content around long tail keywords that will allow anyone to find your brand </p><p>- How to measure the impact of your SEO strategy and identify areas to improve</p><p>Michale Krynski is the Digital Marketing Director at <a href="https://catsy.com" target="_blank">Catsy</a>, a PIM software that brings a decade of experience with product content syndication and digital asset management</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Mon, 18 May 2020 14:43:20 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/building-an-seo-optimized-ecommerce-site-and-inbound-marketing-with-small-budget-wO3_832W</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Michael Krynski from Catsy, discusses the importance of SEO during this time and how you can start building your SEO strategy and inbound marketing with very little budget. Specifically, Michael discusses. </p><p>- How to build and adapt your SEO strategy during this time </p><p>- How to build your blog and content around long tail keywords that will allow anyone to find your brand </p><p>- How to measure the impact of your SEO strategy and identify areas to improve</p><p>Michale Krynski is the Digital Marketing Director at <a href="https://catsy.com" target="_blank">Catsy</a>, a PIM software that brings a decade of experience with product content syndication and digital asset management</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
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      <itunes:title>TWE 22: Building An SEO-Optimized Ecommerce Site and Inbound Marketing With Small Budget</itunes:title>
      <itunes:author>Shahram Anver</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/6367be6f-ff6e-40c6-a9dd-8451649e303a/3000x3000/ep22-michael-krynski-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:47</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Michael Krynski, Digital Marketing Director at Catsy, discusses why SEO and inbound marketing are more important than ever for ecommerce brands. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Michael Krynski, Digital Marketing Director at Catsy, discusses why SEO and inbound marketing are more important than ever for ecommerce brands. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
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      <title>TWE 21: How Ecommerce Brands Can Reinvent and Test Quickly During COVID-19</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Bart Mroz from SUMO Heavy, discusses ecommerce trends, predictions and how brands can adapt to the new normal. Specifically, Bart discusses. </p><p>- Why it is important to keep investing in marketing </p><p>- How brands should adapt their business to reinvent themselves or innovate</p><p>- Advice for businesses that are looking to go online</p><p>Bart is the ecommerce consultant at <a href="https://www.sumoheavy.com" target="_blank">SUMO Heavy</a>, a boutique digital commerce consulting firm with a core foundation of efficiency through process.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Mon, 18 May 2020 12:58:28 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Bart Mroz)</author>
      <link>https://podcast.datacue.co/episodes/how-ecommerce-brands-can-reinvent-and-test-quickly-during-covid-19-ayVMBjtT</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Bart Mroz from SUMO Heavy, discusses ecommerce trends, predictions and how brands can adapt to the new normal. Specifically, Bart discusses. </p><p>- Why it is important to keep investing in marketing </p><p>- How brands should adapt their business to reinvent themselves or innovate</p><p>- Advice for businesses that are looking to go online</p><p>Bart is the ecommerce consultant at <a href="https://www.sumoheavy.com" target="_blank">SUMO Heavy</a>, a boutique digital commerce consulting firm with a core foundation of efficiency through process.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
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      <itunes:title>TWE 21: How Ecommerce Brands Can Reinvent and Test Quickly During COVID-19</itunes:title>
      <itunes:author>Bart Mroz</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/b25524b2-defa-44d5-8172-129b9d11e40d/3000x3000/ep21-bart-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:32</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Bart Mroz from SUMO Heavy, discusses different ecommerce trends he&apos;s been observing and how brands can adapt to the new normal. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Bart Mroz from SUMO Heavy, discusses different ecommerce trends he&apos;s been observing and how brands can adapt to the new normal. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, covid-19, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
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      <title>TWE 20: Ecommerce Buyer Psychology and Copywriting Tips From 10 Years Of A/B Testing</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Rishi Rawat, founder of Frictionless Commerce, discusses top copywriting tips and advice and how use buyer psychology to convert more customers. Specifically, Rishi discusses. </p><p>- The 3 most effective ways to shape perception and user psychology from 10 years of experimentation </p><p>- Why copywriting is important and the top 10 mistakes brands make </p><p>- Using buyer psychology and copywriting to influence and convert more buyers</p><p>Rishi is the founder of <a href="https://www.frictionless-commerce.com" target="_blank">Frictionless Commerce</a>, a company that helps direct-to-consumer brands increase sales by telling a story that addresses concerns and inspires on-the-fence shoppers to buy.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Mon, 18 May 2020 12:23:18 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Shahram Anver)</author>
      <link>https://podcast.datacue.co/episodes/ecommerce-buyer-psychology-and-copywriting-tips-from-10-years-of-a-b-testing-b_jrQgQw</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Rishi Rawat, founder of Frictionless Commerce, discusses top copywriting tips and advice and how use buyer psychology to convert more customers. Specifically, Rishi discusses. </p><p>- The 3 most effective ways to shape perception and user psychology from 10 years of experimentation </p><p>- Why copywriting is important and the top 10 mistakes brands make </p><p>- Using buyer psychology and copywriting to influence and convert more buyers</p><p>Rishi is the founder of <a href="https://www.frictionless-commerce.com" target="_blank">Frictionless Commerce</a>, a company that helps direct-to-consumer brands increase sales by telling a story that addresses concerns and inspires on-the-fence shoppers to buy.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
      <enclosure length="61228419" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/25caa2d1-0eae-4102-8869-8725ffbaed4c/ep20-rishi-rawat-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 20: Ecommerce Buyer Psychology and Copywriting Tips From 10 Years Of A/B Testing</itunes:title>
      <itunes:author>Shahram Anver</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/696c397c-8a83-41d7-b725-8b3813ead0a8/3000x3000/ep20-rishi-rawat-cover.jpg?aid=rss_feed"/>
      <itunes:duration>01:03:47</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Rishi Rawat, Founder of Frictionless Commerce, discusses copywriting tactics to improve conversion from 10 years of A/B testing. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Rishi Rawat, Founder of Frictionless Commerce, discusses copywriting tactics to improve conversion from 10 years of A/B testing. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, buyer psychology, prestashop, rishi rawat, magento, digital marketing, a/b testing, ecommerce, copywriting, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>20</itunes:episode>
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      <title>TWE 19: Innovate or Die - How Ecommerce Can Ride The Pandemic Wave</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Josh Boone, founder of Pure Web Results, discusses why it's important for  Ecommerce businesses to take advantage of opportunities presented by the pandemic. Specifically, Josh discusses. </p><p>- How to build a deep and authentic branding message to connect with your customers </p><p>- How to try different channels including unconventional ones like reddit to understand your customers</p><p>- Why big brands have a blind spot that you can take advantage of </p><p>Josh is CEO of <a href="https://www.purewebresults.com" target="_blank">Pure Web Results</a>, a consulting firm that helps Ecommerce brands sustainably scale through holistic, data-driven marketing frameworks.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></description>
      <pubDate>Wed, 13 May 2020 23:00:24 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Josh Boone)</author>
      <link>https://podcast.datacue.co/episodes/how-ecommerce-can-ride-the-pandemic-wave-GZtqb7fy</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Josh Boone, founder of Pure Web Results, discusses why it's important for  Ecommerce businesses to take advantage of opportunities presented by the pandemic. Specifically, Josh discusses. </p><p>- How to build a deep and authentic branding message to connect with your customers </p><p>- How to try different channels including unconventional ones like reddit to understand your customers</p><p>- Why big brands have a blind spot that you can take advantage of </p><p>Josh is CEO of <a href="https://www.purewebresults.com" target="_blank">Pure Web Results</a>, a consulting firm that helps Ecommerce brands sustainably scale through holistic, data-driven marketing frameworks.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required</p>
]]></content:encoded>
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      <itunes:title>TWE 19: Innovate or Die - How Ecommerce Can Ride The Pandemic Wave</itunes:title>
      <itunes:author>Josh Boone</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/44d0506e-b130-419f-b0b8-ebc51b61a319/3000x3000/ep19-josh-boone-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:46:44</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, John Boone, Founder and CEO of Pure Web Results, discusses different ways  Ecommerce brands, especially small businesses, can take advantage of the opportunities during the pandemic. He also focuses on how brands should build an authentic messaging to connect with their customers. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, John Boone, Founder and CEO of Pure Web Results, discusses different ways  Ecommerce brands, especially small businesses, can take advantage of the opportunities during the pandemic. He also focuses on how brands should build an authentic messaging to connect with their customers. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, online business, digital marketing, woocommerce, sme, e-commerce, d, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
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      <title>TWE 18: Growing an Early-Stage Ecommerce Business with SEO</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Calloway Cook, founder of Illuminate Labs, discusses key SEO strategies he's using to grow the business including different customer acquisition channels he's experimenting with. Specifically, Calloway discusses. </p><p>- The process of competitive research and keyword analysis for your blog including other SEO tips </p><p>- Which channels work well for early stage ecommerce startups </p><p>- How to do small scale experiments to find what works for your business </p><p>Calloway Cook is the Founder of<a href="https://illuminatelabs.io" target="_blank"> Illuminate Labs</a>, a dietary supplements Ecommerce business. His background is in SEO. </p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Tue, 12 May 2020 23:00:03 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Calloway Cook)</author>
      <link>https://podcast.datacue.co/episodes/growing-an-early-stage-ecommerce-business-with-seo-YenTEggo</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Calloway Cook, founder of Illuminate Labs, discusses key SEO strategies he's using to grow the business including different customer acquisition channels he's experimenting with. Specifically, Calloway discusses. </p><p>- The process of competitive research and keyword analysis for your blog including other SEO tips </p><p>- Which channels work well for early stage ecommerce startups </p><p>- How to do small scale experiments to find what works for your business </p><p>Calloway Cook is the Founder of<a href="https://illuminatelabs.io" target="_blank"> Illuminate Labs</a>, a dietary supplements Ecommerce business. His background is in SEO. </p><p>This show is brought to you by DataCue. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 18: Growing an Early-Stage Ecommerce Business with SEO</itunes:title>
      <itunes:author>Calloway Cook</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/8b70fed8-f290-445b-a811-65132aac00a7/3000x3000/ep18-calloway-cook-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:04</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Calloway Cook, Founder of Illuminate Labs, discusses customer acquisition and different channels early stage  Ecommerce businesses should try and how to build original and unique content to rank on Google. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Calloway Cook, Founder of Illuminate Labs, discusses customer acquisition and different channels early stage  Ecommerce businesses should try and how to build original and unique content to rank on Google. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, google shopping, dropshipping, digital marketing, ecommerce, woocommerce, amazon, blogging, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>18</itunes:episode>
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      <title>TWE 17: Focus On Your Brand Voice and Other Social Media Tips for  Ecommerce</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Julie Bee, founder of BeeSmart Social Media, talks to us about social media tips for  Ecommerce. Julie has great tips about which channels to focus on and why maintaining your brand voice is very important. Julie talks about the following topics in details. </p><p>- What is your brand voice and why you should focus on it </p><p>- How to adapt your social media strategy and social media spend </p><p>- Why you should not invest in new social media channels during this time </p><p>Julie Bee, founder of <a href="https://www.beesmartsocialmedia.com" target="_blank">BeeSmart Social Media</a>, a US-based social media agency focusing on helping small businesses promote their business through social channels. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Tue, 12 May 2020 14:11:58 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Julie Bee)</author>
      <link>https://podcast.datacue.co/episodes/focus-on-your-brand-voice-and-other-social-media-tips-for-ecommerce-GUACNuoG</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Julie Bee, founder of BeeSmart Social Media, talks to us about social media tips for  Ecommerce. Julie has great tips about which channels to focus on and why maintaining your brand voice is very important. Julie talks about the following topics in details. </p><p>- What is your brand voice and why you should focus on it </p><p>- How to adapt your social media strategy and social media spend </p><p>- Why you should not invest in new social media channels during this time </p><p>Julie Bee, founder of <a href="https://www.beesmartsocialmedia.com" target="_blank">BeeSmart Social Media</a>, a US-based social media agency focusing on helping small businesses promote their business through social channels. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
      <enclosure length="43160044" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/65fece12-d7b0-4d80-9d00-42c8e7da5332/ep17-julie-bee-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 17: Focus On Your Brand Voice and Other Social Media Tips for  Ecommerce</itunes:title>
      <itunes:author>Julie Bee</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/96af3398-fa69-4530-8605-5d4be5267b8d/3000x3000/ep17-julie-bee-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:57</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Julie Bee, founder of BeeSmart Social Media, joins us today to share her 15 years of experience in social media marketing to help you grow your  Ecommerce business.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Julie Bee, founder of BeeSmart Social Media, joins us today to share her 15 years of experience in social media marketing to help you grow your  Ecommerce business.</itunes:subtitle>
      <itunes:keywords>prestashop, commence marketing, magento, digital marketing, ecommerce, woocommerce, social media, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>17</itunes:episode>
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      <title>TWE 16: Building a Successful DTC Brand with Influencers Masterclass</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Kevin Gould from Kombo Ventures, discusses growing a successful DTC brand by adapting your marketing strategy and influencers during the downturn. Kevin talks about the following topics in great details. </p><p>- How to adapt your communications and marketing with your customers                             - How to be successful by leveraging influencers                                                                        - Changing consumer behaviours during a pandemic </p><p>Kevin Gould is an entrepreneur, talent manager, brand builder, and investor based in Los Angeles. He is the founder and CEO of <a href="https://www.komboventures.com" target="_blank">Kombo Ventures</a> and is also a co-founder of three direct to consumer brands; Insert Name Here, a hair extensions and products brand, Wakeheart, a fragrance and scent brand aimed at Gen Z and young millennials and co-founded with the Dolan Twins, two of the largest digital influencers in the world, and Glamnetic, a leading magnetic eyeliner and lash brand. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></description>
      <pubDate>Tue, 12 May 2020 13:57:33 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Kevin Gould)</author>
      <link>https://podcast.datacue.co/episodes/building-a-successful-dtc-brand-with-influencers-masterclass-vxD__IQl</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Kevin Gould from Kombo Ventures, discusses growing a successful DTC brand by adapting your marketing strategy and influencers during the downturn. Kevin talks about the following topics in great details. </p><p>- How to adapt your communications and marketing with your customers                             - How to be successful by leveraging influencers                                                                        - Changing consumer behaviours during a pandemic </p><p>Kevin Gould is an entrepreneur, talent manager, brand builder, and investor based in Los Angeles. He is the founder and CEO of <a href="https://www.komboventures.com" target="_blank">Kombo Ventures</a> and is also a co-founder of three direct to consumer brands; Insert Name Here, a hair extensions and products brand, Wakeheart, a fragrance and scent brand aimed at Gen Z and young millennials and co-founded with the Dolan Twins, two of the largest digital influencers in the world, and Glamnetic, a leading magnetic eyeliner and lash brand. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.</p>
]]></content:encoded>
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      <itunes:title>TWE 16: Building a Successful DTC Brand with Influencers Masterclass</itunes:title>
      <itunes:author>Kevin Gould</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/ae960513-fa53-4330-965d-953fba2a1e99/3000x3000/ep14-kevin-gould-cover.jpg?aid=rss_feed"/>
      <itunes:duration>01:05:07</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Kevin Gould, a DTC expert discusses how brands can leverage and work with influencers to grow including recent  Ecommerce trends he&apos;s been noticing. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Kevin Gould, a DTC expert discusses how brands can leverage and work with influencers to grow including recent  Ecommerce trends he&apos;s been noticing. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, digital marketing, woocommerce, influencers, e-commerce, seo, dtc, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
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      <title>TWE 15: Building A Great SEO Optimized Ecommerce Brand and Telling Your Story</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Joe Balestrino, an SEO strategist, discusses key SEO strategies for e-commerce brands to optimise their website right now. Joe talks about the following topics in details. </p><p>- Why the About Us page is key for SEO</p><p>- How to tell and communicate your story</p><p>- Why you should be building a blog focusing on long tail keywords </p><p>Joe Balestrino has over 17 years in online marketing, SEO and paid search (SEM). His website is <a href="http://joebalestrino.com/" target="_blank">http://joebalestrino.com/.  </a> He is also the author of several books one of them being a Guide to SEM marketing for Ecommerce sites <a href="https://www.amazon.com/Search-Engine-Marketing-Ecommerce-Businesses/dp/1703061209" target="_blank">on Amazon</a>.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Wed, 6 May 2020 23:00:19 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Joe Balestrino)</author>
      <link>https://podcast.datacue.co/episodes/building-a-great-seo-optimized-ecommerce-brand-and-telling-your-story-ueD7qZWg</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Joe Balestrino, an SEO strategist, discusses key SEO strategies for e-commerce brands to optimise their website right now. Joe talks about the following topics in details. </p><p>- Why the About Us page is key for SEO</p><p>- How to tell and communicate your story</p><p>- Why you should be building a blog focusing on long tail keywords </p><p>Joe Balestrino has over 17 years in online marketing, SEO and paid search (SEM). His website is <a href="http://joebalestrino.com/" target="_blank">http://joebalestrino.com/.  </a> He is also the author of several books one of them being a Guide to SEM marketing for Ecommerce sites <a href="https://www.amazon.com/Search-Engine-Marketing-Ecommerce-Businesses/dp/1703061209" target="_blank">on Amazon</a>.</p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 15: Building A Great SEO Optimized Ecommerce Brand and Telling Your Story</itunes:title>
      <itunes:author>Joe Balestrino</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/afce2315-6243-403e-aba1-a2640709117c/3000x3000/ep16-joe-balestrino-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:42:29</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Joe Balestrino, an SEO strategist, discusses important SEO strategies that every store must follow now and the key pages you should ensure to be SEO optimised. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Joe Balestrino, an SEO strategist, discusses important SEO strategies that every store must follow now and the key pages you should ensure to be SEO optimised. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, seo optimisation, digital marketing, sem, magenta, ecommerce, woocommerce, long tail keywords, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>15</itunes:episode>
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      <title>TWE 14: Creative Marketing Hacks To Build a Thriving Business In a Pandemic</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Nick Shackelford from Structure Social, discusses creating marketing strategies and hacks for  Ecommerce brands to keep their business afloat during the downturn. Nick talks about the following topics in great details. </p><p>- How to adapt your communications with your customers</p><p>- Why now is a good time to keep investing in marketing without having a big budget for customer acquisition </p><p>- Changing consumer behaviours during a pandemic </p><p>Starting with the Fidget Spinner Trend in 2017, fast forward 115 D2C brands later, Nick Shackelford has been hands-on with growing paid media teams in house or managing them himself. Now he's at <a href="https://www.structuredsocial.com" target="_blank">Structured Social</a>. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Sun, 3 May 2020 23:00:17 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Nick Shackelford)</author>
      <link>https://podcast.datacue.co/episodes/creative-marketing-hacks-to-build-a-thriving-business-in-a-pandemic-7ctky3jY</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Nick Shackelford from Structure Social, discusses creating marketing strategies and hacks for  Ecommerce brands to keep their business afloat during the downturn. Nick talks about the following topics in great details. </p><p>- How to adapt your communications with your customers</p><p>- Why now is a good time to keep investing in marketing without having a big budget for customer acquisition </p><p>- Changing consumer behaviours during a pandemic </p><p>Starting with the Fidget Spinner Trend in 2017, fast forward 115 D2C brands later, Nick Shackelford has been hands-on with growing paid media teams in house or managing them himself. Now he's at <a href="https://www.structuredsocial.com" target="_blank">Structured Social</a>. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 14: Creative Marketing Hacks To Build a Thriving Business In a Pandemic</itunes:title>
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      <itunes:duration>00:32:18</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Nick Shackelford from Structured Social, discusses creative marketing strategies that you can do right now, how to think about customer acquisition, cashflow and many more nuggets!
</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Nick Shackelford from Structured Social, discusses creative marketing strategies that you can do right now, how to think about customer acquisition, cashflow and many more nuggets!
</itunes:subtitle>
      <itunes:keywords>ecommerce marketing, marketing, customer acquisition, prestashop, magento, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
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      <title>TWE 13: How Ecommerce Brands Should Optimize and Thrive During a Downturn</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Bob Buffone, Co-Founder and CTO of Yottaa, discusses strategies for e-commerce brands to optimize their website during a downturn. Bob talks about the following topics in details. </p><p>- Why site speed is important and how to take an audit of your website</p><p>- Noticeable  Ecommerce trends and changes in behaviours post-COVID</p><p>- How to prioritise projects and apps for your store</p><p>Bob Buffone, Co-Founder and CTO of <a href="https://www.yottaa.com" target="_blank">Yottaa</a>, a US-based web and mobile optimization services company. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Wed, 29 Apr 2020 07:25:05 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Bob Buffone)</author>
      <link>https://podcast.datacue.co/episodes/how-ecommerce-brands-should-optimize-and-thrive-during-a-downturn-lvXqV4qN</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Bob Buffone, Co-Founder and CTO of Yottaa, discusses strategies for e-commerce brands to optimize their website during a downturn. Bob talks about the following topics in details. </p><p>- Why site speed is important and how to take an audit of your website</p><p>- Noticeable  Ecommerce trends and changes in behaviours post-COVID</p><p>- How to prioritise projects and apps for your store</p><p>Bob Buffone, Co-Founder and CTO of <a href="https://www.yottaa.com" target="_blank">Yottaa</a>, a US-based web and mobile optimization services company. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 13: How Ecommerce Brands Should Optimize and Thrive During a Downturn</itunes:title>
      <itunes:author>Bob Buffone</itunes:author>
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      <itunes:duration>00:42:52</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Bob Buffone, Co-Founder and CTO of Yottaa, discusses strategies that you should do to future-proof your Ecommerce Ecommerce website once things are back to normal. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Bob Buffone, Co-Founder and CTO of Yottaa, discusses strategies that you should do to future-proof your Ecommerce Ecommerce website once things are back to normal. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, site speed, digital marketing, ecommerce, woocommerce, user experience, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 12: How E-Commerce Brands Should Handle Paid Ads During A Crisis</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Alexa Kurtz, Marketing Strategist & Paid Media Specialist at WebTek, discusses paid ad strategy, channels to invest in and SEO. Specifically, Alexa talks about:</p><p>- Paid ad channels and which one is best for your business</p><p>- How to optimise paid ad strategy and get the most value within your budget</p><p>- How to get started with SEO</p><p>Alexa Kurtz, Marketing Strategist & Paid Media Specialist at <a href="https://www.webtekcc.com" target="_blank">WebTek</a>. Webtek is a digital marketing agency based in Pennsylvania that helps local brands grow online. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Tue, 28 Apr 2020 13:16:38 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Alexa Kurtz)</author>
      <link>https://podcast.datacue.co/episodes/how-ecommerce-brands-should-handle-paid-ads-during-a-crisis-cbOG17TS</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Alexa Kurtz, Marketing Strategist & Paid Media Specialist at WebTek, discusses paid ad strategy, channels to invest in and SEO. Specifically, Alexa talks about:</p><p>- Paid ad channels and which one is best for your business</p><p>- How to optimise paid ad strategy and get the most value within your budget</p><p>- How to get started with SEO</p><p>Alexa Kurtz, Marketing Strategist & Paid Media Specialist at <a href="https://www.webtekcc.com" target="_blank">WebTek</a>. Webtek is a digital marketing agency based in Pennsylvania that helps local brands grow online. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 12: How E-Commerce Brands Should Handle Paid Ads During A Crisis</itunes:title>
      <itunes:author>Alexa Kurtz</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/dd4772d8-8e37-4c9e-898c-e7383b577b22/3000x3000/ep12-alexa-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:05</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Alexa Kurtz, Marketing Strategist &amp; Paid Media Specialist at WebTek, discusses how  Ecommerce brands should adapt their paid ads strategy through this uncertain time. She also touches on the importance of SEO. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Alexa Kurtz, Marketing Strategist &amp; Paid Media Specialist at WebTek, discusses how  Ecommerce brands should adapt their paid ads strategy through this uncertain time. She also touches on the importance of SEO. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, digital marketing, woocommerce, e-commerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 11: Using Long Tail Keywords to Test The Market and Other SEO Tricks to Grow During COVID-19</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Isaac Grinsdale, Head of SEO of TOAD Dairies, discusses how to test the market and other tactics to adapt your SEO strategy. Isaac discusses:</p><p>- How to use long tail strategy and eBay to test the market</p><p>- A/B testing your email subject line</p><p>- Adapting marketing strategy and email campaigns for a more appropriate and sensitive response to COVID-19</p><p>Isaac Grinsdale is the Head of SEO at <a href="https://www.toaddiaries.co.uk" target="_blank">TOAD Diaries</a>, a UK-based ecommerce store for personalised diaries and customised planners and notebooks. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Tue, 28 Apr 2020 11:03:29 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Isaac Grinsdale)</author>
      <link>https://podcast.datacue.co/episodes/using-long-tail-keywords-to-test-the-market-and-other-seo-tricks-to-grow-during-covid-19-obma7mAF</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Isaac Grinsdale, Head of SEO of TOAD Dairies, discusses how to test the market and other tactics to adapt your SEO strategy. Isaac discusses:</p><p>- How to use long tail strategy and eBay to test the market</p><p>- A/B testing your email subject line</p><p>- Adapting marketing strategy and email campaigns for a more appropriate and sensitive response to COVID-19</p><p>Isaac Grinsdale is the Head of SEO at <a href="https://www.toaddiaries.co.uk" target="_blank">TOAD Diaries</a>, a UK-based ecommerce store for personalised diaries and customised planners and notebooks. </p><p>This show is brought to you by DataCue. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 11: Using Long Tail Keywords to Test The Market and Other SEO Tricks to Grow During COVID-19</itunes:title>
      <itunes:author>Isaac Grinsdale</itunes:author>
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      <itunes:duration>00:28:30</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Isaac Grinsdale, Head of SEO at TOAD Diaries, discusses how his company is adapting SEO strategy, keyword research and using data to inform the product offerings. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Isaac Grinsdale, Head of SEO at TOAD Diaries, discusses how his company is adapting SEO strategy, keyword research and using data to inform the product offerings. </itunes:subtitle>
      <itunes:keywords>prestashop, magento, email marketing, digital marketing, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>11</itunes:episode>
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      <title>TWE 10: Shipping Perishable Goods And Building A Data-Driven Culture</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Founder and COO of Perishable Shipping Solutions, discusses how to build a company that's based on great communication and data. Danny talks about:</p><ul><li>The unique challenges to ship perishable food</li><li>How to build a data-driven culture in your company</li><li>Why communication is more important than ever</li></ul><p><i>Danny Catullo is a founder and COO of </i><a href="https://goperishable.com" target="_blank"><i>Perishable Shipping Solutions</i></a><a href="https://trellis.co" target="_blank">,</a> a supply chain management business intended to ship perishable products. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Sun, 19 Apr 2020 23:00:30 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Danny Catullo)</author>
      <link>https://podcast.datacue.co/episodes/shipping-perishable-goods-and-building-a-data-driven-culture-yngLZWmr</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Founder and COO of Perishable Shipping Solutions, discusses how to build a company that's based on great communication and data. Danny talks about:</p><ul><li>The unique challenges to ship perishable food</li><li>How to build a data-driven culture in your company</li><li>Why communication is more important than ever</li></ul><p><i>Danny Catullo is a founder and COO of </i><a href="https://goperishable.com" target="_blank"><i>Perishable Shipping Solutions</i></a><a href="https://trellis.co" target="_blank">,</a> a supply chain management business intended to ship perishable products. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 10: Shipping Perishable Goods And Building A Data-Driven Culture</itunes:title>
      <itunes:author>Danny Catullo</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/9718a3bf-6e3e-45f0-8e30-a33cfc566974/3000x3000/ep10-danny-catullo-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:29:21</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Danny Catullo, Founder and COO of Perishable Shipping Solutions, discusses how his company is responding to the skyrocket in demand for online food and why communication is more important than ever. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Danny Catullo, Founder and COO of Perishable Shipping Solutions, discusses how his company is responding to the skyrocket in demand for online food and why communication is more important than ever. </itunes:subtitle>
      <itunes:keywords>prestashop, magento, covid-19, digital marketing, woocommerce, perishable, e-commerce, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 9: Planting Trees Online - How To Adapt A Sustainable Company In A Time of Crisis</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Chris Kaiser, Founder of Click A Tree, discusses his company's mission and how he's making changes within the company in response to COVID-19. </p><ul><li>How Click A Tree was built as a socially responsible  Ecommerce that aims to create local jobs and fights climate change</li><li>The changes his team is making to their marketing strategy</li></ul><p><i>Chris Kaiser, Co-Founder of </i><a href="https://clickatree.com" target="_blank"><i>Click A Tree</i></a><i>,</i> an Ecommerce business that lets you plant real trees online – both for individuals and for companies.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Sun, 19 Apr 2020 23:00:30 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Chris Kaiser)</author>
      <link>https://podcast.datacue.co/episodes/how-to-adapt-a-sustainable-company-in-a-time-of-crisis-7hWwXqlE</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Chris Kaiser, Founder of Click A Tree, discusses his company's mission and how he's making changes within the company in response to COVID-19. </p><ul><li>How Click A Tree was built as a socially responsible  Ecommerce that aims to create local jobs and fights climate change</li><li>The changes his team is making to their marketing strategy</li></ul><p><i>Chris Kaiser, Co-Founder of </i><a href="https://clickatree.com" target="_blank"><i>Click A Tree</i></a><i>,</i> an Ecommerce business that lets you plant real trees online – both for individuals and for companies.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 9: Planting Trees Online - How To Adapt A Sustainable Company In A Time of Crisis</itunes:title>
      <itunes:author>Chris Kaiser</itunes:author>
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      <itunes:duration>00:26:01</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Chris Kaiser, Founder of Click A Tree, discusses his company&apos;s story and how other sustainable and socially responsible brands can think about adapting their marketing strategy and channels during the time of crisis. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Chris Kaiser, Founder of Click A Tree, discusses his company&apos;s story and how other sustainable and socially responsible brands can think about adapting their marketing strategy and channels during the time of crisis. </itunes:subtitle>
      <itunes:keywords>prestashop, magento, cvoid-19, sustainability, digital marketing, ecommerce, woocommerce, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>TWE 8: Which Ecommerce Platform Is Right for Your Business?</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Isaiah Bollinger, Co-Founder of Trellis, discusses which platform retail brands should think about and consider when moving their business online. Specifically, Isaiah discusses:</p><ul><li>What are the pros and cons of major  Ecommerce platforms like Shopify and Magento?</li><li>What are the considerations you need to keep in mind?</li><li>How to get started selling online?</li></ul><p><i>Isaiah Bollinger, Co-Founder of </i><a href="https://trellis.co" target="_blank"><i>Trellis</i>,</a> a full-service  Ecommerce agency. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Sun, 12 Apr 2020 18:40:38 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Isaiah Bollinger)</author>
      <link>https://podcast.datacue.co/episodes/ep8-which-ecommerce-platform-is-right-for-your-business-2s0_j31p</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Isaiah Bollinger, Co-Founder of Trellis, discusses which platform retail brands should think about and consider when moving their business online. Specifically, Isaiah discusses:</p><ul><li>What are the pros and cons of major  Ecommerce platforms like Shopify and Magento?</li><li>What are the considerations you need to keep in mind?</li><li>How to get started selling online?</li></ul><p><i>Isaiah Bollinger, Co-Founder of </i><a href="https://trellis.co" target="_blank"><i>Trellis</i>,</a> a full-service  Ecommerce agency. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 8: Which Ecommerce Platform Is Right for Your Business?</itunes:title>
      <itunes:author>Isaiah Bollinger</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/0cce7fa2-d656-4baf-ba60-bce6997c7d74/3000x3000/ep8-isaiah-bollinger-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:31:32</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Isaiah Bollinger, Co-Founder of Trellis, discusses how brands can think about moving their businesses online and what considerations they need to be aware of. </itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Isaiah Bollinger, Co-Founder of Trellis, discusses how brands can think about moving their businesses online and what considerations they need to be aware of. </itunes:subtitle>
      <itunes:keywords>e-commerce platforms, prestashop, magento, covid-19, digital marketing, woocommerce, selling online, e-commerce marketing, e-commerce, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
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      <title>TWE 7: What Will Happen to  Ecommerce After COVID-19?</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Luke Carthy, an e-commerce consultant, discusses his predictions and trends of  Ecommerce after the crisis. Specifically, Luke discusses:</p><ul><li>His view on Ecommerce and future trends</li><li>How brands can start adapting now to prepare for this inevitable change?</li><li>How should businesses think about marketing during this time?</li></ul><p><i>Luke Carthy is an experienced </i>eCommerce Consultant. His website is https://lukecarthy.com</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Sun, 12 Apr 2020 18:31:06 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Luke Carthy)</author>
      <link>https://podcast.datacue.co/episodes/ep7-what-will-happen-to-ecommerce-after-covid-19-aLEwWv9W</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Luke Carthy, an e-commerce consultant, discusses his predictions and trends of  Ecommerce after the crisis. Specifically, Luke discusses:</p><ul><li>His view on Ecommerce and future trends</li><li>How brands can start adapting now to prepare for this inevitable change?</li><li>How should businesses think about marketing during this time?</li></ul><p><i>Luke Carthy is an experienced </i>eCommerce Consultant. His website is https://lukecarthy.com</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning  Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
      <enclosure length="43419596" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/f0b8bc59-7f22-4201-814c-a9f62c8823f6/ep7-luke-carthy-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 7: What Will Happen to  Ecommerce After COVID-19?</itunes:title>
      <itunes:author>Luke Carthy</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/7579fd17-43ae-4c7e-bfab-4dcdee361433/3000x3000/ep7-luke-carthy-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:14</itunes:duration>
      <itunes:summary>In this episode of The Winning  Ecommerce Experience Show, Luke Carthy, an  Ecommerce consultant, discusses his predictions on Ecommerce and future trends once things return to normal.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning  Ecommerce Experience Show, Luke Carthy, an  Ecommerce consultant, discusses his predictions on Ecommerce and future trends once things return to normal.</itunes:subtitle>
      <itunes:keywords>prestashop, magento, covid-19, digital marketing, woocommerce, user experience, e-commerce marketing, e-commerce, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>7</itunes:episode>
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      <title>TWE 6: Should You Invest in Marketing During a Crisis?</title>
      <description><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Richard Garvey, Co-Founder of AcerSEO, discusses how to adapt your marketing spend during a crisis and if marketing agencies are still the right investment for your business. Specifically, Richard discusses:</p><ul><li>How should you adapt your marketing investment during this time?</li><li>How to keep working on your SEO until things get better?</li><li>Advice for online brands on their digital marketing strategies</li></ul><p><i>Richard Garvey is the Co-Founder of </i><a href="https://acerseo.com" target="_blank"><i>AcerSEO</i></a><i>,</i> a New York-based SEO marketing agency. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Sun, 12 Apr 2020 18:19:35 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Richard Garvey)</author>
      <link>https://podcast.datacue.co/episodes/ep6-should-you-invest-in-marketing-during-a-crisis-mzgXysVD</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning  Ecommerce Experience Show, Richard Garvey, Co-Founder of AcerSEO, discusses how to adapt your marketing spend during a crisis and if marketing agencies are still the right investment for your business. Specifically, Richard discusses:</p><ul><li>How should you adapt your marketing investment during this time?</li><li>How to keep working on your SEO until things get better?</li><li>Advice for online brands on their digital marketing strategies</li></ul><p><i>Richard Garvey is the Co-Founder of </i><a href="https://acerseo.com" target="_blank"><i>AcerSEO</i></a><i>,</i> a New York-based SEO marketing agency. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
      <enclosure length="33892217" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/6349ef0b-d7b9-444a-b23f-79119abaec5f/ep6-richard-garvey-final_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 6: Should You Invest in Marketing During a Crisis?</itunes:title>
      <itunes:author>Richard Garvey</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/8440916c-af22-45b7-80a5-df1bd08ecf02/3000x3000/ep6-richard-garvey-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:35:18</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Richard Garvey, Co-Founder of AcerSEO, discusses how Ecommerce brands should adapt their marketing investment in a time of crisis and more importantly if spending on digital agencies is still worthwhile .</itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Richard Garvey, Co-Founder of AcerSEO, discusses how Ecommerce brands should adapt their marketing investment in a time of crisis and more importantly if spending on digital agencies is still worthwhile .</itunes:subtitle>
      <itunes:keywords>prestashop, magento, covid-19, digital marketing, woocommerce, coronavirus, marketing agency, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
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      <title>TWE 5: Forming Strategic Partnerships And Thinking Long Term</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Sean Dawes, Co-Founder of Modded Euros, discusses building strategic partnerships and why thinking long term is so important for your brand. Specifically, Sean discusses:</p><ul><li>Why Ecommerce entrepreneurs need to think long term?</li><li>How to position your brand during the crisis?</li><li>Why building strategic partnership is so important during this time?</li></ul><p><i>Sean Dawes is the Co-Founder of </i><a href="https://www.moddedeuros.com" target="_blank"><i>Modded Euros</i></a>, an aftermarket automotive online retailer, specializing in European car performance parts. Prior to this, he was an in house search engine marketer for Inc Top 500 retailer Turn 5 Inc.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Wed, 1 Apr 2020 17:56:41 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Sean Dawes)</author>
      <link>https://podcast.datacue.co/episodes/forming-strategic-partnerships-and-thinking-long-term-3a6Z_H6m</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Sean Dawes, Co-Founder of Modded Euros, discusses building strategic partnerships and why thinking long term is so important for your brand. Specifically, Sean discusses:</p><ul><li>Why Ecommerce entrepreneurs need to think long term?</li><li>How to position your brand during the crisis?</li><li>Why building strategic partnership is so important during this time?</li></ul><p><i>Sean Dawes is the Co-Founder of </i><a href="https://www.moddedeuros.com" target="_blank"><i>Modded Euros</i></a>, an aftermarket automotive online retailer, specializing in European car performance parts. Prior to this, he was an in house search engine marketer for Inc Top 500 retailer Turn 5 Inc.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
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      <itunes:title>TWE 5: Forming Strategic Partnerships And Thinking Long Term</itunes:title>
      <itunes:author>Sean Dawes</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/75b254e9-bd72-41e2-8421-a05634b4dd1f/3000x3000/ep5-sean-dawes-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:11</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Sean Dawes, Co-Founder of Modded Euros, discusses why Ecommerce brands should focus on building strategic partnerships and thinking long term to survive when things return to normal.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Sean Dawes, Co-Founder of Modded Euros, discusses why Ecommerce brands should focus on building strategic partnerships and thinking long term to survive when things return to normal.</itunes:subtitle>
      <itunes:keywords>strategic partnerships, prestashop, magento, woocommerce, e-commerce marketing, e-commerce, solidus, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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      <title>TWE 4: How to Problem Solve and Build Your Brand to Last</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Andrew Faris, CEO of 4x400, discusses problem solving as an entrepreneur and his view on paid ads during the pandemic. Specifically, Andrew discusses:</p><ul><li>Why isolating a problem is imperative to get through the crisis?</li><li>His view on discount during this time</li><li>Why businesses should look at building and joining a community?</li></ul><p><i>Andrew Faris is the CEO and Founder at </i><a href="http://4x400.com"><i>4x400</i></a>, an Ecommerce holding company that acquires and grows e-commerce direct-to-consumer brands.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Wed, 1 Apr 2020 16:58:33 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Andrew Faris)</author>
      <link>https://podcast.datacue.co/episodes/how-to-problem-solve-and-build-your-brand-to-last-3mKlcr37</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Andrew Faris, CEO of 4x400, discusses problem solving as an entrepreneur and his view on paid ads during the pandemic. Specifically, Andrew discusses:</p><ul><li>Why isolating a problem is imperative to get through the crisis?</li><li>His view on discount during this time</li><li>Why businesses should look at building and joining a community?</li></ul><p><i>Andrew Faris is the CEO and Founder at </i><a href="http://4x400.com"><i>4x400</i></a>, an Ecommerce holding company that acquires and grows e-commerce direct-to-consumer brands.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
      <enclosure length="37980694" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/235fe341-dcbb-4862-8a63-b707ad6e1003/ep4-andrew-faris-4x400_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 4: How to Problem Solve and Build Your Brand to Last</itunes:title>
      <itunes:author>Andrew Faris</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/286a0748-5806-4e43-b61d-ad6a04f1d3d6/3000x3000/ep4-andrew-faris-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:34</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Andrew Faris, CEO &amp; Founder of 4x400, discusses how Ecommerce brands can take stock of their business, isolate the problem and build the brand for long term.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Andrew Faris, CEO &amp; Founder of 4x400, discusses how Ecommerce brands can take stock of their business, isolate the problem and build the brand for long term.</itunes:subtitle>
      <itunes:keywords>prestashop, magento, covid19, woocommerce, e-commerce marketing, e-commerce, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
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      <title>TWE 3: Focus on Process and Efficiency to Succeed After the Crisis</title>
      <description><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Andrew Maff, CEO/Founder of BlueTuskr, discusses growth hacking and digital marketing. Specifically, Oren covers:</p><ul><li>Why now is the time to focus on selling to current customers?</li><li>Customer service deserves the highest priority right now</li><li>Why it's better to postpone launching an Ecommerce website if you already don't have one?</li></ul><p><i>Andrew Maff is the CEO/Founder at </i><a href="http://andrewmaff.com">BlueTuskr</a>, a full-service digital marketing company for Ecommerce sellers.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p><p> </p>
]]></description>
      <pubDate>Wed, 1 Apr 2020 08:24:31 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Andrew Maff)</author>
      <link>https://podcast.datacue.co/episodes/focus-on-process-and-efficiency-to-succeed-after-the-crisis-ev2rHEqP</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning Ecommerce Experience Show, Andrew Maff, CEO/Founder of BlueTuskr, discusses growth hacking and digital marketing. Specifically, Oren covers:</p><ul><li>Why now is the time to focus on selling to current customers?</li><li>Customer service deserves the highest priority right now</li><li>Why it's better to postpone launching an Ecommerce website if you already don't have one?</li></ul><p><i>Andrew Maff is the CEO/Founder at </i><a href="http://andrewmaff.com">BlueTuskr</a>, a full-service digital marketing company for Ecommerce sellers.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning Ecommerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p><p> </p>
]]></content:encoded>
      <enclosure length="39020576" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/5a081a5d-8bcc-48a6-acbc-07f02540d910/ep3-andrew-maff_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 3: Focus on Process and Efficiency to Succeed After the Crisis</itunes:title>
      <itunes:author>Andrew Maff</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/3c49237f-2cf8-4525-b135-113355635d8b/3000x3000/ep3-andrew-maff-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:39</itunes:duration>
      <itunes:summary>In this episode of The Winning Ecommerce Experience Show, Andrew Maff, CEO/Founder of BlueTuskr, discusses how Ecommerce brands should best prepare themselves by taking an audit of their website and focusing on efficiency to succeed after the pandemic is all over.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning Ecommerce Experience Show, Andrew Maff, CEO/Founder of BlueTuskr, discusses how Ecommerce brands should best prepare themselves by taking an audit of their website and focusing on efficiency to succeed after the pandemic is all over.</itunes:subtitle>
      <itunes:keywords>customer acquisition, prestashop, magento, woocommerce, e-commerce marketing, e-commerce, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>3</itunes:episode>
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      <title>TWE 2: Creating a Growth Hacking Mindset</title>
      <description><![CDATA[<p>In this episode of The Winning E-Commerce Experience Show, Oren Greenberg, On demand VP of growth at Kurve, discusses growth hacking and digital marketing. Specifically, Oren covers:</p><ul><li>Why authenticity matters so much to build great brands?</li><li>How can local businesses capitalise on their footfall?</li><li>What is a growth hacking mindset for entrepreneurs?</li></ul><p><i>Oren Greenberg is the VP of growth at </i><a href="https://kurve.co.uk"><i>Kurve</i></a><i>.</i> Oren builds predictable and profitable marketing engines for corporates & scale ups.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></description>
      <pubDate>Wed, 1 Apr 2020 07:38:38 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Oren Greenberg)</author>
      <link>https://podcast.datacue.co/episodes/creating-a-growth-hacking-mindset-w8hQVfMM</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning E-Commerce Experience Show, Oren Greenberg, On demand VP of growth at Kurve, discusses growth hacking and digital marketing. Specifically, Oren covers:</p><ul><li>Why authenticity matters so much to build great brands?</li><li>How can local businesses capitalise on their footfall?</li><li>What is a growth hacking mindset for entrepreneurs?</li></ul><p><i>Oren Greenberg is the VP of growth at </i><a href="https://kurve.co.uk"><i>Kurve</i></a><i>.</i> Oren builds predictable and profitable marketing engines for corporates & scale ups.</p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required. </p>
]]></content:encoded>
      <enclosure length="39876556" type="audio/mpeg" url="https://cdn.simplecast.com/audio/01624e/01624e79-0943-4b4d-9690-337ec990b283/cc476944-3c70-4820-8d86-12b3d4c84a6b/ep2-oren-greenberg-kurve_tc.mp3?aid=rss_feed&amp;feed=QmGO04ox"/>
      <itunes:title>TWE 2: Creating a Growth Hacking Mindset</itunes:title>
      <itunes:author>Oren Greenberg</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/8b032c6b-7e6a-4684-a456-8301184755de/67413905-380d-4abf-9265-677eed0b814a/3000x3000/ep2-oren-greenberg-cover.jpg?aid=rss_feed"/>
      <itunes:duration>00:41:32</itunes:duration>
      <itunes:summary>In this episode of The Winning E-Commerce Experience Show, Oren Greenberg, On demand VP of growth at Kurve, discusses how E-commerce store owners should value their authenticity and how growth hacking can be done during time of uncertainty.</itunes:summary>
      <itunes:subtitle>In this episode of The Winning E-Commerce Experience Show, Oren Greenberg, On demand VP of growth at Kurve, discusses how E-commerce store owners should value their authenticity and how growth hacking can be done during time of uncertainty.</itunes:subtitle>
      <itunes:keywords>growth hacking, online selling, ecommerce marketing, entrepreneurs, entrepreneurship, e-commerce</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>2</itunes:episode>
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      <title>TWE 1: Adapting Your SEO Strategy In A Time of Crisis</title>
      <description><![CDATA[<p>In this episode of The Winning E-Commerce Experience Show, Steve Pritchard, Director and SEM specialist It Works Media, discusses different strategies for E-Commerce store owners to get through the COVID-19 crisis. Specifically, Steve discusses:</p><ul><li>How should e-commerce store owners adapt their SEO strategy as a result of COVID-19?</li><li>Key metrics every store needs to be monitoring during this time</li><li>Advice for brick and mortar stores looking to go online</li></ul><p><i>Steve Pritchard is the director and SEM specialist at </i><a href="https://itworks.agency"><i>It Works Media</i></a><i>.</i> A UK-based digital marketing agency that works with clients to increase brand awareness and enhance customer experience. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. </p>
]]></description>
      <pubDate>Tue, 31 Mar 2020 15:48:34 +0000</pubDate>
      <author>hello@thewinningecommerce.com (Steve Pritchard)</author>
      <link>https://podcast.datacue.co/episodes/adapting-your-seo-strategy-in-time-of-crisis-TZaniI1u</link>
      <content:encoded><![CDATA[<p>In this episode of The Winning E-Commerce Experience Show, Steve Pritchard, Director and SEM specialist It Works Media, discusses different strategies for E-Commerce store owners to get through the COVID-19 crisis. Specifically, Steve discusses:</p><ul><li>How should e-commerce store owners adapt their SEO strategy as a result of COVID-19?</li><li>Key metrics every store needs to be monitoring during this time</li><li>Advice for brick and mortar stores looking to go online</li></ul><p><i>Steve Pritchard is the director and SEM specialist at </i><a href="https://itworks.agency"><i>It Works Media</i></a><i>.</i> A UK-based digital marketing agency that works with clients to increase brand awareness and enhance customer experience. </p><p>This show is brought to you by <a href="https://www.datacue.co">DataCue</a>. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. </p>
]]></content:encoded>
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      <itunes:title>TWE 1: Adapting Your SEO Strategy In A Time of Crisis</itunes:title>
      <itunes:author>Steve Pritchard</itunes:author>
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      <itunes:duration>00:28:30</itunes:duration>
      <itunes:summary>In the first inaugural episode of The Winning E-Commerce Experience Show, Steve Pritchard, CEO and co-founder of It Works Media, discusses how E-commerce store owners should rethink their SEO strategy and take stock of their businesses in the time of Coronavirus crisis. </itunes:summary>
      <itunes:subtitle>In the first inaugural episode of The Winning E-Commerce Experience Show, Steve Pritchard, CEO and co-founder of It Works Media, discusses how E-commerce store owners should rethink their SEO strategy and take stock of their businesses in the time of Coronavirus crisis. </itunes:subtitle>
      <itunes:keywords>ecommerce marketing, prestashop, magento, ecommerce user experience, ecommerce, woocommerce, seo, shopify</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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