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    <title>Copy Arena: The Podcast</title>
    <description>Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.</description>
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    <itunes:summary>Words. Emotion. Persuasion. And not being freaking vanilla. Pull up a barstool and let’s chat up how you can use copy to boost your sales and your business.</itunes:summary>
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      <title>Four Steps To Your Most Profitable Copy</title>
      <description><![CDATA[<p>Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There's a solution. And it's not as hard as you think. Listen to this week's episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&amp;7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in <a href="http://bit.ly/cashincopy">Cash-In, THE copywriting course for coaches &amp; consultants who want higher revenue</a>. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
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      <content:encoded><![CDATA[<p>Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There's a solution. And it's not as hard as you think. Listen to this week's episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&amp;7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in <a href="http://bit.ly/cashincopy">Cash-In, THE copywriting course for coaches &amp; consultants who want higher revenue</a>. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Four Steps To Your Most Profitable Copy</itunes:title>
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      <itunes:summary>Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There&apos;s a solution. And it&apos;s not as hard as you think. Listen to this week&apos;s episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&amp;7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in Cash-In, THE copywriting course for coaches &amp; consultants who want higher revenue. </itunes:summary>
      <itunes:subtitle>Coaches and consultants, sick of creating your courses and programs and WISHING they would sell better?? There&apos;s a solution. And it&apos;s not as hard as you think. Listen to this week&apos;s episode of Copy Arena to dig on these four steps I use to write profitable copy for my 6&amp;7-figure clients, so you can write your best copy EVAH and watch how your sales increase. The breakdown is inside...and in Cash-In, THE copywriting course for coaches &amp; consultants who want higher revenue. </itunes:subtitle>
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      <description><![CDATA[<p>Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don't get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients won't even notice you're there. Listen to this episode of Copy Arena to understand what YOU need to do to FINALLY get seen. <a href="https://bit.ly/cashincopy">Check out Cash-In a copywriting course for coaches and consultants who want to increase their sales with revenue-driving sales copy.</a> </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Wed, 12 Apr 2023 15:07:00 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
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      <content:encoded><![CDATA[<p>Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don't get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients won't even notice you're there. Listen to this episode of Copy Arena to understand what YOU need to do to FINALLY get seen. <a href="https://bit.ly/cashincopy">Check out Cash-In a copywriting course for coaches and consultants who want to increase their sales with revenue-driving sales copy.</a> </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Learn How to Stand Out In a Sea of Sameness and BLAH</itunes:title>
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      <itunes:subtitle>Considering that every human that has access to the internet can now be seen and heard, there are BILLIONS of people all saying the same thing. Learn how your copy can make you STAND OUT so you don&apos;t get DROWNED OUT in a sea of sameness and BLAAHHHHHH. Because blending in means your ideal clients won&apos;t even notice you&apos;re there. Listen to this episode of Copy Arena to understand what YOU need to do to FINALLY get seen. Check out Cash-In a copywriting course for coaches and consultants who want to increase their sales with revenue-driving sales copy. </itunes:subtitle>
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      <description><![CDATA[<p>Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don't resonate with their brand or the program they're pitching. Bringing ALL of you to your copy can help change that. Check out the upcoming <a href="https://www.bit.ly/cashincopy">copywriting course for coaches &amp; consultants</a> to learn how to write profitable, emotion-driven copy that hits them in the heart (and the wallet!)</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Wed, 5 Apr 2023 15:11:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don't resonate with their brand or the program they're pitching. Bringing ALL of you to your copy can help change that. Check out the upcoming <a href="https://www.bit.ly/cashincopy">copywriting course for coaches &amp; consultants</a> to learn how to write profitable, emotion-driven copy that hits them in the heart (and the wallet!)</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>How to Bring Your FULL Self To Your Copy</itunes:title>
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      <itunes:summary>Business owners, especially coaches and consultants, often struggle with bringing THEMSELVES to their copy. They end up pushing their readers away because they don&apos;t resonate with their brand or the program they&apos;re pitching. Bringing ALL of you to your copy can help change that. Check out the upcoming copywriting course for coaches &amp; consultants to learn how to write profitable, emotion-driven copy that hits them in the heart (and the wallet!)</itunes:summary>
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      <title>What All the Hype In Copywriting About AI Really Means</title>
      <description><![CDATA[<p>Everybody and their brother in the copywriting industry have been talking about AI. I've kept mostly quiet about it because it is what it is. But I've recently shared my thoughts on what's going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on this episode of Copy Arena.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Sat, 1 Apr 2023 12:33:53 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Everybody and their brother in the copywriting industry have been talking about AI. I've kept mostly quiet about it because it is what it is. But I've recently shared my thoughts on what's going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on this episode of Copy Arena.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:subtitle>Everybody and their brother in the copywriting industry have been talking about AI. I&apos;ve kept mostly quiet about it because it is what it is. But I&apos;ve recently shared my thoughts on what&apos;s going on and what will happen and how you HAVE to do things if you want AI to work for you. Find out more on this episode of Copy Arena.</itunes:subtitle>
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      <title>What Not To Leave Out Of Your Copy</title>
      <description><![CDATA[<p>When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don't take all of these steps, you'll likely hinder your effort and throttle your revenue results. If you can avoid this mistake, your copy will be that pillar of sales that you hope it can be. For more on writing your own copy, check out <a href="www.bit.ly/cashincopy">Cash-In</a>, my copywriting course for busy AF business wwners who want to write their way to higher profits.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 30 Mar 2023 19:50:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don't take all of these steps, you'll likely hinder your effort and throttle your revenue results. If you can avoid this mistake, your copy will be that pillar of sales that you hope it can be. For more on writing your own copy, check out <a href="www.bit.ly/cashincopy">Cash-In</a>, my copywriting course for busy AF business wwners who want to write their way to higher profits.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>What Not To Leave Out Of Your Copy</itunes:title>
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      <itunes:subtitle>When it comes to shooting for next level sales with your launches in your coaching or consulting business, you are certain steps you need to take when crafting your sales pages. If you don&apos;t take all of these steps, you&apos;ll likely hinder your effort and throttle your revenue results. If you can avoid this mistake, your copy will be that pillar of sales that you hope it can be. For more on writing your own copy, check out Cash-In, my copywriting course for busy AF business wwners who want to write their way to higher profits.</itunes:subtitle>
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      <title>Jason Falls Drops By For a Special Chat About Cipio.Ai</title>
      <description><![CDATA[<p>Discover CIPIO.AI, the <a href="https://marketingpodcasts.net/shows/">Marketing Podcast Network</a>, and the steps that led to the establishment of the platform with the Copy Arena's special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, <a href="https://cim.cipio.ai/auth/sign-up/vibe-check">CGI</a> from Cipio.Ai and what he's up to with brands, the marketing landscape, and his book, <a href="https://jasonfalls.com/get-winfluence/">Winfluence</a>. Check out this week's episode and sign up for your own CGI account to try out Vibe Check and see how this tool can change how you create copy in your business.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Tue, 3 Jan 2023 11:53:00 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
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      <content:encoded><![CDATA[<p>Discover CIPIO.AI, the <a href="https://marketingpodcasts.net/shows/">Marketing Podcast Network</a>, and the steps that led to the establishment of the platform with the Copy Arena's special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, <a href="https://cim.cipio.ai/auth/sign-up/vibe-check">CGI</a> from Cipio.Ai and what he's up to with brands, the marketing landscape, and his book, <a href="https://jasonfalls.com/get-winfluence/">Winfluence</a>. Check out this week's episode and sign up for your own CGI account to try out Vibe Check and see how this tool can change how you create copy in your business.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:subtitle>Discover CIPIO.AI, the Marketing Podcast Network, and the steps that led to the establishment of the platform with the Copy Arena&apos;s special guest, Jason Falls. He sheds light on a tool that is helping businesses grow, CGI from Cipio.Ai and what he&apos;s up to with brands, the marketing landscape, and his book, Winfluence. Check out this week&apos;s episode and sign up for your own CGI account to try out Vibe Check and see how this tool can change how you create copy in your business.</itunes:subtitle>
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      <title>Copy That Has The Power To Move Your Reader To Action</title>
      <description><![CDATA[<p>It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank <a href="www.midnightshonor.com">Midnight's Honor</a> for the inspiration for today's episode. Please check out their site and all the amazing work they offer!</p><p>For more copy tips, join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena on Facebook</a>.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Sun, 11 Dec 2022 01:34:00 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
      <link>https://www.taniadakka.com</link>
      <content:encoded><![CDATA[<p>It's easy to talk about emotion-driven copy. But I came across an example of it, live, that you'll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank <a href="www.midnightshonor.com">Midnight's Honor</a> for the inspiration for today's episode. Please check out their site and all the amazing work they offer!</p><p>For more copy tips, join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena on Facebook</a>.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Copy That Has The Power To Move Your Reader To Action</itunes:title>
      <itunes:author>Tania Dakka</itunes:author>
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      <itunes:summary>It&apos;s easy to talk about emotion-driven copy. But I came across an example of it, live, that you&apos;ll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank Midnight&apos;s Honor for the inspiration for today&apos;s episode. Please check out their site and all the amazing work they offer!
For more copy tips, join the Copy Arena on Facebook.</itunes:summary>
      <itunes:subtitle>It&apos;s easy to talk about emotion-driven copy. But I came across an example of it, live, that you&apos;ll want to see if you struggle with understanding how to write and reap the rewards of deeply moving copy. This site brought me to tears. And made me a customer. You can impact your readers in that same way. I want to thank Midnight&apos;s Honor for the inspiration for today&apos;s episode. Please check out their site and all the amazing work they offer!
For more copy tips, join the Copy Arena on Facebook.</itunes:subtitle>
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      <title>The Easy Way To Rate (&amp; Improve!) Your Own Copy</title>
      <description><![CDATA[<p>Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I've broken copy down into 5 different categories and by knowing what's present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena</a> on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the <a href="https://www.legendmakercopy.com/CopyEdge">Copy Edge</a>.</p><p><br /></p><p>Copywriting is more than just words...it's a path to freedom.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Tue, 6 Dec 2022 23:26:00 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
      <link>https://www.taniadakka.com</link>
      <content:encoded><![CDATA[<p>Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I've broken copy down into 5 different categories and by knowing what's present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena</a> on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the <a href="https://www.legendmakercopy.com/CopyEdge">Copy Edge</a>.</p><p><br /></p><p>Copywriting is more than just words...it's a path to freedom.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>The Easy Way To Rate (&amp; Improve!) Your Own Copy</itunes:title>
      <itunes:author>Tania Dakka</itunes:author>
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      <itunes:summary>Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I&apos;ve broken copy down into 5 different categories and by knowing what&apos;s present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the Copy Arena on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the Copy Edge.

Copywriting is more than just words...it&apos;s a path to freedom.</itunes:summary>
      <itunes:subtitle>Use this quick self-assessment to help you decide if you can, indeed, improve your copy. I&apos;ve broken copy down into 5 different categories and by knowing what&apos;s present in each one, you can tell how much improvement your copy could use to help you increase your conversions on your site, in your emails, or on social. For more on using emotion and persuasion to get people to say YES! to your products and programs, join the Copy Arena on Facebook. And for a detailed critique of your copy to help you start performing better right now, join the Copy Edge.

Copywriting is more than just words...it&apos;s a path to freedom.</itunes:subtitle>
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      <title>Top Tips To Get Readers To Take Action (Even If You&apos;re Not A Copywriter)</title>
      <description><![CDATA[<p>Check out this week's copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase your conversions and your sales.</p><p><br /></p><p>#copywritingtips #smallbusiness #coaches #sales #conversions #podcast #marketing</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Sun, 7 Aug 2022 13:27:00 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
      <link>https://www.taniadakka.com</link>
      <content:encoded><![CDATA[<p>Check out this week's copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase your conversions and your sales.</p><p><br /></p><p>#copywritingtips #smallbusiness #coaches #sales #conversions #podcast #marketing</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Top Tips To Get Readers To Take Action (Even If You&apos;re Not A Copywriter)</itunes:title>
      <itunes:author>Tania Dakka</itunes:author>
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      <itunes:duration>00:21:16</itunes:duration>
      <itunes:summary>Check out this week&apos;s copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase your conversions and your sales.

#copywritingtips #smallbusiness #coaches #sales #conversions #podcast #marketing</itunes:summary>
      <itunes:subtitle>Check out this week&apos;s copy tips in this episode of Copy Arena: The Podcast. These are solutions to some of the most consistent mistakes I see made when business owners write their own copy. Use them to make sure your copy is copy that your readers will want to take action on so you can increase your conversions and your sales.

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      <title>How To Get Your Ideal Clients From Skipping Your Best Offers</title>
      <description><![CDATA[<p>After all that market research, you've FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week's episode to uncover the issue that may be getting your ideal clients to bounce instead of take action. You'll also discover THE exercise you need to do every time you write anything, to help boost the effectiveness of your copy. </p><p>Come play the Copy Arena for more. www.facebook.com/groups/copyarena Or Join the Copy Edge for daily copy critiques www.legendmakercopy.com/copyedge</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Tue, 31 May 2022 23:14:43 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
      <link>https://www.taniadakka.com</link>
      <content:encoded><![CDATA[<p>After all that market research, you've FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week's episode to uncover the issue that may be getting your ideal clients to bounce instead of take action. You'll also discover THE exercise you need to do every time you write anything, to help boost the effectiveness of your copy. </p><p>Come play the Copy Arena for more. www.facebook.com/groups/copyarena Or Join the Copy Edge for daily copy critiques www.legendmakercopy.com/copyedge</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>How To Get Your Ideal Clients From Skipping Your Best Offers</itunes:title>
      <itunes:author>Tania Dakka</itunes:author>
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      <itunes:summary>After all that market research, you&apos;ve FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week&apos;s episode to uncover the issue that may be getting your ideal clients to bounce instead of take action. You&apos;ll also discover THE exercise you need to do every time you write anything, to help boost the effectiveness of your copy. 
Come play the Copy Arena for more. www.facebook.com/groups/copyarena Or Join the Copy Edge for daily copy critiques www.legendmakercopy.com/copyedge</itunes:summary>
      <itunes:subtitle>After all that market research, you&apos;ve FINALLY built your BEST offer yet. And...nothing. You barely hit a 0.5% conversion. The problem? It may be more obvious than you think. Check out this week&apos;s episode to uncover the issue that may be getting your ideal clients to bounce instead of take action. You&apos;ll also discover THE exercise you need to do every time you write anything, to help boost the effectiveness of your copy. 
Come play the Copy Arena for more. www.facebook.com/groups/copyarena Or Join the Copy Edge for daily copy critiques www.legendmakercopy.com/copyedge</itunes:subtitle>
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      <title>Easily Craft Sales Pages With Emotion</title>
      <description><![CDATA[<p>Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today's episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It's easier than you think...if you take the time to do the work it takes. Also, hang around for the pro tip at the end to make your sales page writing almost effortless.</p><p>Join the Copy Arena on Facebook for more copy ass-kickery! www.facebook.com/groups/copyarena</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Mon, 23 May 2022 20:28:00 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
      <link>https://www.taniadakka.com</link>
      <content:encoded><![CDATA[<p>Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today's episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It's easier than you think...if you take the time to do the work it takes. Also, hang around for the pro tip at the end to make your sales page writing almost effortless.</p><p>Join the Copy Arena on Facebook for more copy ass-kickery! www.facebook.com/groups/copyarena</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Easily Craft Sales Pages With Emotion</itunes:title>
      <itunes:author>Tania Dakka</itunes:author>
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      <itunes:summary>Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today&apos;s episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It&apos;s easier than you think...if you take the time to do the work it takes. Also, hang around for the pro tip at the end to make your sales page writing almost effortless.
Join the Copy Arena on Facebook for more copy ass-kickery! www.facebook.com/groups/copyarena</itunes:summary>
      <itunes:subtitle>Many people struggle with crafting sales pages that make money because they write from a place of fear and doubt. Listen to today&apos;s episode of the Copy Arena so you can start writing from THE place that will ignite your sales. It&apos;s easier than you think...if you take the time to do the work it takes. Also, hang around for the pro tip at the end to make your sales page writing almost effortless.
Join the Copy Arena on Facebook for more copy ass-kickery! www.facebook.com/groups/copyarena</itunes:subtitle>
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      <title>How to Make Your Copy Work For You Without Being a Copywriter</title>
      <description><![CDATA[<p>Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week's episode to uncover why there's a better way than trying to learn a whole new trade alongside doing what you do best. Find out how you can use this technique to your advantage and create big sales without a copywriter or becoming one. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 14 Apr 2022 19:35:53 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
      <link>https://www.taniadakka.com</link>
      <content:encoded><![CDATA[<p>Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week's episode to uncover why there's a better way than trying to learn a whole new trade alongside doing what you do best. Find out how you can use this technique to your advantage and create big sales without a copywriter or becoming one. </p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>How to Make Your Copy Work For You Without Being a Copywriter</itunes:title>
      <itunes:author>Tania Dakka</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/121214/12121429-2ecd-40d9-8a56-7da25b681f9c/8847d774-7eeb-4771-a303-f99da8326a8e/3000x3000/22copyarenaoverlayart.png?aid=rss_feed"/>
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      <itunes:summary>Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week&apos;s episode to uncover why there&apos;s a better way than trying to learn a whole new trade alongside doing what you do best. Find out how you can use this technique to your advantage and create big sales without a copywriter or becoming one. </itunes:summary>
      <itunes:subtitle>Some business owners work hard to learn the art and science of copywriting that converts. However, that can create a problem rather than a solution. Check out this week&apos;s episode to uncover why there&apos;s a better way than trying to learn a whole new trade alongside doing what you do best. Find out how you can use this technique to your advantage and create big sales without a copywriter or becoming one. </itunes:subtitle>
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      <title>The Pitfall Of Writing Copy From Instinct Alone</title>
      <description><![CDATA[<p>In this week's episode, I get down and dirty with one conversion-killing tactic that many business owners make when writing their copy from pure heart or instinct, When corrected, this mistake can explode conversions by increasing trust and establishing emotional bonds. Join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena</a> for more tips &amp; tricks on writing profitable, emotional copy for your business.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Tue, 5 Apr 2022 01:27:34 +0000</pubDate>
      <author>taniadakka@gmail.com (Tania Dakka)</author>
      <link>https://www.taniadakka.com</link>
      <content:encoded><![CDATA[<p>In this week's episode, I get down and dirty with one conversion-killing tactic that many business owners make when writing their copy from pure heart or instinct, When corrected, this mistake can explode conversions by increasing trust and establishing emotional bonds. Join the <a href="https://www.facebook.com/groups/copyarena">Copy Arena</a> for more tips &amp; tricks on writing profitable, emotional copy for your business.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>The Pitfall Of Writing Copy From Instinct Alone</itunes:title>
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      <pubDate>Tue, 12 Jan 2021 21:49:00 +0000</pubDate>
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      <content:encoded><![CDATA[<p>In this episode, why Frank Kern turning $1.88 into $630K matters to you, how https://igknightedbusinessfreedom.com/ AND the www.legendmakercopy.com/666 can help you be your own Post-Creative Strategist (coined by Gary Vaunerchuk this week) and how that helps your business get more eyes and sales.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
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      <itunes:title>Tap into real emotion with this exercise</itunes:title>
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