https://simplecast.com Stark Raving Social with Sherrilynne Starkie The bite-sized podcast for communications professionals who want to stay ahead in a world that won’t stop changing. 2025 Stark Raving Social with Sherrilynne Starkie en Mon, 24 Nov 2025 11:00:00 +0000 Mon, 24 Nov 2025 11:00:13 +0000 https://stark-raving-social-with-sherrilynne-starkie.simplecast.com Stark Raving Social with Sherrilynne Starkie https://image.simplecastcdn.com/images/f7955cd9-ed38-4331-a3df-0e782cff1424/be84baac-c03b-4d80-ad7e-7e6584ec8071/3000x3000/pink-20and-20grey-20bold-20modern-20motivational-20womens-20podcast-20cover.jpg?aid=rss_feed https://stark-raving-social-with-sherrilynne-starkie.simplecast.com episodic The bite-sized podcast for communications professionals who want to stay ahead in a world that won’t stop changing. Sherrilynne Starkie false https://feeds.simplecast.com/PB_vvLpQ marketing, social media Sherrilynne Starkie sherrilynne@sherrilynnestarkie.com 789f88fc-34fc-4aef-88c6-e0a9ac9c2524 Social Media Backlash Over Apple Pie In this episode of Stark Raving Social, host Sherrilynne Starkie looks at how a simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate, what this reveals about today’s culture, and why brands should pay attention.

🔥 People are hypersenstive to perceived tone.

🚀 Neutrality is a myth

💡 Trust is fragile 

Resources & Links 

What my Apple Pie Social Media Backlash Says About Today's Cultural Mood

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 24 Nov 2025 11:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/social-media-backlash-over-apple-pie-_K1mLC8v In this episode of Stark Raving Social, host Sherrilynne Starkie looks at how a simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate, what this reveals about today’s culture, and why brands should pay attention.

🔥 People are hypersenstive to perceived tone.

🚀 Neutrality is a myth

💡 Trust is fragile 

Resources & Links 

What my Apple Pie Social Media Backlash Says About Today's Cultural Mood

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Social Media Backlash Over Apple Pie Sherrilynne Starkie 00:07:45 A simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate. Here’s what it reveals about today’s culture — and why brands should pay attention. A simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate. Here’s what it reveals about today’s culture — and why brands should pay attention. social media backlash, food inflation false full 22 cacc9bca-d3a8-47f0-b451-0e85c0971ba7 PR Lessons from the Latest Royal Scandal In this episode of Stark Raving Social, host Sherrilynne Starkie looks at the latest royal family scandal from the perspective of the marketing and communications profession and what every marketer, communicator, and brand leader can learn from one of the world’s most famous “family businesses”: the House of Windsor.

🔥 Plan for a crisis before you are in one

🚀 Clarity is your superpower. 

💡 Trust is renewable, but only if you protect it. 

Resources & Links 

A PR Disaster Dressed Up as a Win: The Royal Family in Crisis

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 3 Nov 2025 11:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/pr-lessons-from-the-latest-royal-scandal-veXVSdTv In this episode of Stark Raving Social, host Sherrilynne Starkie looks at the latest royal family scandal from the perspective of the marketing and communications profession and what every marketer, communicator, and brand leader can learn from one of the world’s most famous “family businesses”: the House of Windsor.

🔥 Plan for a crisis before you are in one

🚀 Clarity is your superpower. 

💡 Trust is renewable, but only if you protect it. 

Resources & Links 

A PR Disaster Dressed Up as a Win: The Royal Family in Crisis

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> PR Lessons from the Latest Royal Scandal Sherrilynne Starkie 00:06:56 The Royal Family’s latest crisis isn’t a triumph of leadership—it’s a failure of communication strategy. The Royal Family’s latest crisis isn’t a triumph of leadership—it’s a failure of communication strategy. monarchy crisis communications, pr disaster false full 21 8398ee50-aa71-4151-b597-f2d4690806dd Why Your Busines Needs A Social Media Policy Episode Notes

In this episode of Stark Raving Social, host Sherrilynne Starkie explains why every business and organization needs to have a solid social media policy in place.  or public relations, crucial for success in today's digital media marketing mix. 

🔥 How a social media policy protects people, brands and organizational reputation. 

🚀 What strong social media policies should include. 

💡 How a social media policy fosters a culture of respect. 

Resources & Links 

Why Every Organization Needs a Social Media Policy 

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 22 Sep 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/why-your-busines-needs-a-social-media-policy-34GM8Xh0 Episode Notes

In this episode of Stark Raving Social, host Sherrilynne Starkie explains why every business and organization needs to have a solid social media policy in place.  or public relations, crucial for success in today's digital media marketing mix. 

🔥 How a social media policy protects people, brands and organizational reputation. 

🚀 What strong social media policies should include. 

💡 How a social media policy fosters a culture of respect. 

Resources & Links 

Why Every Organization Needs a Social Media Policy 

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Why Your Busines Needs A Social Media Policy Sherrilynne Starkie 00:05:49 A strong social media policy protects your brand and guides employee behaviour. This podcast shares practical tips for building one that works today A strong social media policy protects your brand and guides employee behaviour. This podcast shares practical tips for building one that works today social media policy, brand reputation false full 20 7b27afab-7f0b-44b4-8235-18818d086649 Why Public Relations is crucial in marketing In this episode of Stark Raving Social, host Sherrilynne Starkie explains why earned media coverage, or public relations, crucial for success in today's digital media marketing mix. 

🔥 How earned media supports all marketing activities and tactics

🚀 Why gaining 3rd party coverage for your brand stories adds incredible power 

💡 Why reach and impressions will never trump relationships

Resources & Links 

Why Earned Media Still Matters in 2025

Added Bonus:  Surveys Demonstrationg the power of Earned Media. 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Tue, 9 Sep 2025 15:58:42 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/why-public-relations-is-crucial-in-marketing-qnocOQtV In this episode of Stark Raving Social, host Sherrilynne Starkie explains why earned media coverage, or public relations, crucial for success in today's digital media marketing mix. 

🔥 How earned media supports all marketing activities and tactics

🚀 Why gaining 3rd party coverage for your brand stories adds incredible power 

💡 Why reach and impressions will never trump relationships

Resources & Links 

Why Earned Media Still Matters in 2025

Added Bonus:  Surveys Demonstrationg the power of Earned Media. 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Why Public Relations is crucial in marketing Sherrilynne Starkie 00:05:52 Learn about the power of earned media in today’s marketing landscape and how independent media coverage still delivers credibility, sparks momentum, and reinforces your brand’s reputation in ways that owned, shared, and paid channels alone cannot. Learn about the power of earned media in today’s marketing landscape and how independent media coverage still delivers credibility, sparks momentum, and reinforces your brand’s reputation in ways that owned, shared, and paid channels alone cannot. earned media, digital marketing, peso false full 19 d3da51d4-cfe1-4f62-8651-5bc9d2fab0ed Content: The Power of Pressing Pause In this episode of Stark Raving Social, host Sherrilynne Starkie explains taking how break from content creation can recharge your creativity and why short pauses don't hurt long-time success. 

🔥 How to restart content marketing with confidence

🚀 Why consistency matters for digital creators 

💡 Where fresh ideas can begin

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

On Taking a Break from Content Creation

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Tue, 2 Sep 2025 11:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/content-the-power-of-pressing-pause-3c_kpOVf In this episode of Stark Raving Social, host Sherrilynne Starkie explains taking how break from content creation can recharge your creativity and why short pauses don't hurt long-time success. 

🔥 How to restart content marketing with confidence

🚀 Why consistency matters for digital creators 

💡 Where fresh ideas can begin

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

On Taking a Break from Content Creation

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Content: The Power of Pressing Pause Sherrilynne Starkie 00:05:43 Taking a break from blogging and podcasting can recharge your creativity. Here’s why short pauses don’t hurt long-term success. Taking a break from blogging and podcasting can recharge your creativity. Here’s why short pauses don’t hurt long-term success. blogging, podcasting, content marketing false full 18 199da94a-1caa-4140-9feb-9a118cccba9a Organic vs. Paid Reach: Start Making Impact Episode Notes

In this episode of Stark Raving Social, host Sherrilynne Starkie explains how to combine organic and paid social media strategies to make the biggest impact. 

🔥 Boosting for visibility

🚀 Authentic storytelling matters

💡 Gathering new insights

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Organic vs. Paid Reach in 2025: Stop Wasting Time, Start Making Impact

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 7 Jul 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/organic-vs-paid-reach-start-making-impact-iD3NpFlL Episode Notes

In this episode of Stark Raving Social, host Sherrilynne Starkie explains how to combine organic and paid social media strategies to make the biggest impact. 

🔥 Boosting for visibility

🚀 Authentic storytelling matters

💡 Gathering new insights

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Organic vs. Paid Reach in 2025: Stop Wasting Time, Start Making Impact

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Organic vs. Paid Reach: Start Making Impact Sherrilynne Starkie 00:06:19 Authenticity still matters. But let’s not be naïve. Authentic storytelling and smart paid promotion are not mutually exclusive. In fact, the best digital marketing today, in 2025, uses the full toolkit to make the biggest impact. Authenticity still matters. But let’s not be naïve. Authentic storytelling and smart paid promotion are not mutually exclusive. In fact, the best digital marketing today, in 2025, uses the full toolkit to make the biggest impact. organic vs paid, digital marketing, social media marketing false full 17 bd110d2d-8308-4524-9da9-47b313d695a4 10 Secrets Every Social Media Expert Swears By In this episode of Stark Raving Social, host Sherrilynne Starkie shares ten real-world secrets that top social media pros swear by. Learn how the timeless strategies she uses again and again across platforms, industries and audiences. 

🔥 Know your audience 

🚀 Measure what matters

💡 Know The Power of Paid

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

10 Secrets Every Social Media Expert Swears By 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 23 Jun 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/10-secrets-every-social-media-expert-swears-by-Vi9p4sdK In this episode of Stark Raving Social, host Sherrilynne Starkie shares ten real-world secrets that top social media pros swear by. Learn how the timeless strategies she uses again and again across platforms, industries and audiences. 

🔥 Know your audience 

🚀 Measure what matters

💡 Know The Power of Paid

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

10 Secrets Every Social Media Expert Swears By 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> 10 Secrets Every Social Media Expert Swears By Sherrilynne Starkie 00:05:13 In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you're managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, gleaned from my time working in the frontlines, will help you think like a social media expert. In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you're managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, gleaned from my time working in the frontlines, will help you think like a social media expert. social media management, social media expert false full 16 1a1b6390-2a6f-4e8a-9bf8-5133d3be6cee How I Took a Real Vacation While Managing Clients In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, with careful planning she got an much needed vacation. Learn how she kept client content on track, stayed responsive (in under an hour a day), and actually relaxed and had a fun time. 

🔥 How to Manage Social Media in 10 minutes a day

🚀 The Importance of Managing Client Expectations

💡 Know What You Can Delegate.

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Vacation Planning for Freelancers

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 9 Jun 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/how-i-took-a-real-vacation-while-managing-clients-hktbFIO6 In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, with careful planning she got an much needed vacation. Learn how she kept client content on track, stayed responsive (in under an hour a day), and actually relaxed and had a fun time. 

🔥 How to Manage Social Media in 10 minutes a day

🚀 The Importance of Managing Client Expectations

💡 Know What You Can Delegate.

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Vacation Planning for Freelancers

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> How I Took a Real Vacation While Managing Clients Sherrilynne Starkie 00:06:26 Solo PR, marketing or social media manager? Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged. Solo PR, marketing or social media manager? Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged. freelancer vacation, freelancer holiday false full 15 5121226e-211e-4ed2-97c9-3c4f261e4f7d Going Viral on Threads—Powered by AI In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, in minutes, she created an engaging podcast episode about how to go viral on Threads. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 How Google NotebookLM works

🚀 The potential of AI in creating quality content

💡 Repurposing blog posts for audio in seconds

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

How I Used AI to Create a Podcast on Going Viral on Threads--In Minutes 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 12 May 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/going-viral-on-threadspowered-by-ai-sydThjcF In this episode of Stark Raving Social, host Sherrilynne Starkie explains how, in minutes, she created an engaging podcast episode about how to go viral on Threads. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 How Google NotebookLM works

🚀 The potential of AI in creating quality content

💡 Repurposing blog posts for audio in seconds

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

How I Used AI to Create a Podcast on Going Viral on Threads--In Minutes 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Going Viral on Threads—Powered by AI Sherrilynne Starkie 00:22:13 A new AI tool might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads. A new AI tool might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads. google notebook lm, going viral on threads false full 14 19fdb03c-d4cb-4431-a166-ffddab908df2 Should You Reply to Every Social Media Comment? In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the need to reply to comments if you're going to get the full marketing and communications value of social media platforms.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why Replying to Comments Helps Your Brand Grow

🚀 The Risks of Not Replying

💡 Smart Ways to Manage Comment Replies at Scale 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Should You Reply to Social Media Comments?

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 5 May 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/should-you-reply-to-every-social-media-comment-2Qo_32Wf In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the need to reply to comments if you're going to get the full marketing and communications value of social media platforms.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why Replying to Comments Helps Your Brand Grow

🚀 The Risks of Not Replying

💡 Smart Ways to Manage Comment Replies at Scale 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Should You Reply to Social Media Comments?

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Should You Reply to Every Social Media Comment? Sherrilynne Starkie 00:06:32 Replying to comments is the gold standard. It boosts visibility, deepens connection, and frankly—it’s just good manners. If someone has taken time out of their day to respond to your content, the least you can do is acknowledge it. But, it’s not always practical. Replying to comments is the gold standard. It boosts visibility, deepens connection, and frankly—it’s just good manners. If someone has taken time out of their day to respond to your content, the least you can do is acknowledge it. But, it’s not always practical. social media comments, social media marketing false full 13 7bf61b09-f144-42b8-a456-889c62923358 Content Curation: A Smart Move You're Probably Ignoring In this episode of Stark Raving Social, host Sherrilynne Starkie talks about content curation and why it's a smart move many social media managers should be using.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Content Curation is Leadership

🚀 Examples of content curation successes

💡 Getting the balance right

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Why Content Curation is the Smartest Move You Might be Missing 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 28 Apr 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/content-curation-a-smart-move-youre-probably-ignoring-sIPfGkyN In this episode of Stark Raving Social, host Sherrilynne Starkie talks about content curation and why it's a smart move many social media managers should be using.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Content Curation is Leadership

🚀 Examples of content curation successes

💡 Getting the balance right

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Why Content Curation is the Smartest Move You Might be Missing 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Content Curation: A Smart Move You're Probably Ignoring Sherrilynne Starkie 00:06:19 Smart content curation builds trust. It establishes you as an oracle of good information. It strengthens your relationships with partners, collaborators, and peers. And it keeps your content pipeline flowing without grinding your creative team into dust. Smart content curation builds trust. It establishes you as an oracle of good information. It strengthens your relationships with partners, collaborators, and peers. And it keeps your content pipeline flowing without grinding your creative team into dust. content marketing, content curation false full 12 82d51e8f-7929-46fb-92e7-df494adbbecf Before You Delete LinkedIn, Listen to This First In this episode of Stark Raving Social, host Sherrilynne Starkie explains why she won't be leaving LinkedIn any time soon.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why LinkedIn is Not Just a Résumé 

🚀 How you can control your LinkedIn experience to further your career

💡 Why LinkedIn is becoming THE social network for business. 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Why I Won't Be Deleting My LinkedIn Profile Anytime Soon 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 21 Apr 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/before-you-delete-linkedin-listen-to-this-first-5CblonCp In this episode of Stark Raving Social, host Sherrilynne Starkie explains why she won't be leaving LinkedIn any time soon.  If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why LinkedIn is Not Just a Résumé 

🚀 How you can control your LinkedIn experience to further your career

💡 Why LinkedIn is becoming THE social network for business. 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Why I Won't Be Deleting My LinkedIn Profile Anytime Soon 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Before You Delete LinkedIn, Listen to This First Sherrilynne Starkie 00:07:04 LinkedIn is not just another social network—it’s the world’s most powerful professional platform. And for anyone who’s serious about their career, deleting it might feel like reclaiming your time, but in reality, it’s cutting yourself off from opportunities, credibility, and influence. LinkedIn is not just another social network—it’s the world’s most powerful professional platform. And for anyone who’s serious about their career, deleting it might feel like reclaiming your time, but in reality, it’s cutting yourself off from opportunities, credibility, and influence. deleting linkedin, linkedin, delete linkedin false full 11 6aac07ad-2331-4376-a121-089d747bb84f Repurposing: Why Smart Content Isn't One and Done In this episode of Stark Raving Social, host Sherrilynne Starkie explores how to repurpose content in a strategic, resourceful way. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 How to extract maximum value from digital content. 

🚀 Using repurosed content to build awareness and recall. 

💡 Practical tips for creators and social media managers.

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Repurposing: Why Smart Content Isn't One and Done! 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 14 Apr 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/repurposing-why-smart-content-isnt-one-and-done-hfdnmQzR In this episode of Stark Raving Social, host Sherrilynne Starkie explores how to repurpose content in a strategic, resourceful way. If you’re a marketing communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 How to extract maximum value from digital content. 

🚀 Using repurosed content to build awareness and recall. 

💡 Practical tips for creators and social media managers.

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Repurposing: Why Smart Content Isn't One and Done! 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Repurposing: Why Smart Content Isn't One and Done Sherrilynne Starkie 00:05:39 With crowded feeds and endless content competing for attention, it's no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best ideas. With crowded feeds and endless content competing for attention, it's no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best ideas. recycling content, repurposing content, content marketing false full 10 32591349-7279-4a65-a9ab-35f3d8aca4f3 Using AI in Content Creation Isn’t Cheating In this episode of Stark Raving Social, host Sherrilynne Starkie explores how using AI tools to support content creation is the smart, strategic evolution of our craft. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why AI Doesn't Replace Creators  

🚀 How to Use AI Responsibly

💡 Practical tips for Creators 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Using AI in Content Creation Isn't Cheating 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Tue, 8 Apr 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/using-ai-in-content-creation-isnt-cheating-R6_xbvV_ In this episode of Stark Raving Social, host Sherrilynne Starkie explores how using AI tools to support content creation is the smart, strategic evolution of our craft. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why AI Doesn't Replace Creators  

🚀 How to Use AI Responsibly

💡 Practical tips for Creators 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve. 

Resources & Links 

Using AI in Content Creation Isn't Cheating 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Using AI in Content Creation Isn’t Cheating Sherrilynne Starkie 00:04:46 AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools has triggered both excitement and anxiety. Some cheer the massive productivity boost; others worry we’re losing the “human touch.” And a few accuse AI-assisted creators of cheating. AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools has triggered both excitement and anxiety. Some cheer the massive productivity boost; others worry we’re losing the “human touch.” And a few accuse AI-assisted creators of cheating. ai in marketing, ai in content creation false full 9 bd020ae1-8e95-4b0f-9c3d-75a2f3befb08 How to Find the Right Social Media Posting Cadence In this episode of Stark Raving Social, host Sherrilynne Starkie explains how to find the right social media posting cadence. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 What are you trying to achieve on social media? 

🚀 How and why to track results

💡 Practical tips for finding the ideal cadence

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Social Media Posting Cadence: How to Get it Right

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Tue, 1 Apr 2025 14:00:22 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/how-to-find-the-right-social-media-posting-cadence-5VHIgXFR In this episode of Stark Raving Social, host Sherrilynne Starkie explains how to find the right social media posting cadence. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 What are you trying to achieve on social media? 

🚀 How and why to track results

💡 Practical tips for finding the ideal cadence

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Social Media Posting Cadence: How to Get it Right

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> How to Find the Right Social Media Posting Cadence Sherrilynne Starkie 00:06:40 Finding the right balance can feel overwhelming, especially when you’re managing multiple content streams across various platforms. It depends on your objectives, your audience, and your capacity to produce quality content. Finding the right balance can feel overwhelming, especially when you’re managing multiple content streams across various platforms. It depends on your objectives, your audience, and your capacity to produce quality content. social media manager, social media marketing, how often to post false full 8 e9c78a82-1183-4650-b457-42b5ce74c837 The Role of Digital PR in Canada's Shrinking Media Landscape In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the role of digital public relations in the shrinking media landscape. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 The Canadian Media Landscap is Shrinking

🚀 How Online Influencers are Stepping Up

💡 The ESOP Digital Framework

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Shrinking Canadian Media Landscape: The Role of Digital Public Relations

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Wed, 26 Mar 2025 10:00:00 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/the-role-of-digital-pr-in-canadas-shrinking-media-landscape-uw33pf1a In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the role of digital public relations in the shrinking media landscape. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 The Canadian Media Landscap is Shrinking

🚀 How Online Influencers are Stepping Up

💡 The ESOP Digital Framework

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Shrinking Canadian Media Landscape: The Role of Digital Public Relations

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> The Role of Digital PR in Canada's Shrinking Media Landscape Sherrilynne Starkie 00:05:51 The Canadian media industry is shrinking making digital public relations more important than ever. It’s been in decline for over a decade, but recent events highlight just how dire the situation has become. The Canadian media industry is shrinking making digital public relations more important than ever. It’s been in decline for over a decade, but recent events highlight just how dire the situation has become. digital pr, shrinking media, media layoffs false full 7 8ffe468b-79a3-4eff-9f2c-c2b0e6bd1182 What Marketers Should Know About META’s Move to Community Notes In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the implications of META's shift to "Community Notes" for content moderation.If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why Community Notes Alone Can't Work

🚀 Implications for Marketing and Communications Professionals

💡 Who is Responsible for Combatting Misinformation? 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

What Marketers Should Know about Meta's Move to Community Notes

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Tue, 25 Mar 2025 14:14:47 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/what-marketers-should-know-about-metas-move-to-community-notes-nXsLYY5_ In this episode of Stark Raving Social, host Sherrilynne Starkie discusses the implications of META's shift to "Community Notes" for content moderation.If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Why Community Notes Alone Can't Work

🚀 Implications for Marketing and Communications Professionals

💡 Who is Responsible for Combatting Misinformation? 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

What Marketers Should Know about Meta's Move to Community Notes

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> What Marketers Should Know About META’s Move to Community Notes Sherrilynne Starkie 00:05:40 META’s recent pivot to “Community Notes”, a content moderation model inspired by Elon Musk’s X has sparked a lively debate. META is replacing professional fact-checkers with community-driven moderation and this has significant implications—not just for democracy, but also for brands and corporate communications strategies META’s recent pivot to “Community Notes”, a content moderation model inspired by Elon Musk’s X has sparked a lively debate. META is replacing professional fact-checkers with community-driven moderation and this has significant implications—not just for democracy, but also for brands and corporate communications strategies community notes, content moderation, combatting misinformation false full 6 b8eb5e8f-71a7-4663-8f27-d5ce8a6cc651 The New Era of Social Media: What Marketers Need to Know In this episode of Stark Raving Social, host Sherrilynne Starkie discusses important insights from the eMarketer report: 5 Charts that Explain the New Era for Social Media, . If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Approaching TikTok differently

🚀 Leveraging the META ecosystem

💡 Organic engagement on Threads

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Social Media Marketing Trends: What Marketers Need to Know

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Mon, 17 Mar 2025 15:39:36 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/the-new-era-of-social-media-what-marketers-need-to-know-92qAFVUF In this episode of Stark Raving Social, host Sherrilynne Starkie discusses important insights from the eMarketer report: 5 Charts that Explain the New Era for Social Media, . If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 Approaching TikTok differently

🚀 Leveraging the META ecosystem

💡 Organic engagement on Threads

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Social Media Marketing Trends: What Marketers Need to Know

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> The New Era of Social Media: What Marketers Need to Know Sherrilynne Starkie 00:05:47 Social media is evolving. That’s the big takeaway from 5 Charts that Explain the New Era for Social Media, by Sara Lebow, published by eMarketer. If you’re still running the same ad campaigns and following the same strategies as last year, it’s time to rethink. The landscape is shifting, and smart marketers need to keep up. Social media is evolving. That’s the big takeaway from 5 Charts that Explain the New Era for Social Media, by Sara Lebow, published by eMarketer. If you’re still running the same ad campaigns and following the same strategies as last year, it’s time to rethink. The landscape is shifting, and smart marketers need to keep up. threads, emarketer, social media trends false full 5 9d2cd63f-3659-4762-bbed-41b66f5a81e1 Instagram’s New Vertical Profile Grid: How To Adapt In this episode of Stark Raving Social, host Sherrilynne Starkie discusses Instagram's new vertical profile grid and how to adapt. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 How Instagram's profile grid has changed

🚀 New Instagram features designed to keep your grid looking great

💡 Tips on keeping ahead of the Instagram change curve.

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Instagram's New Vertical Profile Grid: How to Adapt

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Fri, 14 Mar 2025 16:12:13 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/instagrams-new-vertical-profile-grid-how-to-adapt-oXXVsGva In this episode of Stark Raving Social, host Sherrilynne Starkie discusses Instagram's new vertical profile grid and how to adapt. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 How Instagram's profile grid has changed

🚀 New Instagram features designed to keep your grid looking great

💡 Tips on keeping ahead of the Instagram change curve.

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

Instagram's New Vertical Profile Grid: How to Adapt

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Instagram’s New Vertical Profile Grid: How To Adapt Sherrilynne Starkie 00:05:14  If you’ve noticed that your Instagram profile grid looks a little different lately, you’re not imagining things. Instagram has quietly rolled out a new vertical grid format, shifting away from the classic square thumbnails we’ve all been used to.  If you’ve noticed that your Instagram profile grid looks a little different lately, you’re not imagining things. Instagram has quietly rolled out a new vertical grid format, shifting away from the classic square thumbnails we’ve all been used to. instagram changes, instagram, instagram marketing false full 4 0c93ccfd-500e-4cae-aaae-cb41b5130456 How Marketers Can Hedge Against A META Boycott In this episode of Stark Raving Social, host Sherrilynne Starkie discusses how marketers can hedge against a META boycott.  If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 What If Users Actually Leave Facebook and Other META Platforms?

🚀 Should Brands Boycott META in Solidarity with Their Customers?

💡 What Should Marketers Do to Hedge Against a Boycott? 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

How Marketers Can Hedge Against The META Boycott

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Wed, 12 Mar 2025 16:35:06 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/how-marketers-can-hedge-against-a-meta-boycott-dAaEnsIu In this episode of Stark Raving Social, host Sherrilynne Starkie discusses how marketers can hedge against a META boycott.  If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

🔥 What If Users Actually Leave Facebook and Other META Platforms?

🚀 Should Brands Boycott META in Solidarity with Their Customers?

💡 What Should Marketers Do to Hedge Against a Boycott? 

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

How Marketers Can Hedge Against The META Boycott

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> How Marketers Can Hedge Against A META Boycott Sherrilynne Starkie 00:06:09 The META boycott trend poses a reputational risk for brands more than a real threat to ad performance or audience reach. Instead of leaving META’s platforms, marketers should fine-tune ad targeting, stay neutral in messaging, and monitor engagement for negative reactions. The META boycott trend poses a reputational risk for brands more than a real threat to ad performance or audience reach. Instead of leaving META’s platforms, marketers should fine-tune ad targeting, stay neutral in messaging, and monitor engagement for negative reactions. meta boycott, social media boycott, social media marketing false full 3 3019b214-aaa0-4e67-9f1b-5d8c08b0dd3b Elbows Up, Canada: How Social Media Brought Us Together In this episode of Stark Raving Social, host Sherrilynne Starkie discusses how social media can be a force for good.  If you’re a comms pro looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

  • 🔥 Capturing the National Mood
  • 🚀 Elbows Up Social Media Trends
  • 💡 The Power of Social Media to Unite People

About the Host

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links

I'll add this later 

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Sun, 9 Mar 2025 18:00:55 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/elbows-up-canada-how-social-media-brought-us-together-ZlUtCcHB In this episode of Stark Raving Social, host Sherrilynne Starkie discusses how social media can be a force for good.  If you’re a comms pro looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

  • 🔥 Capturing the National Mood
  • 🚀 Elbows Up Social Media Trends
  • 💡 The Power of Social Media to Unite People

About the Host

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links

I'll add this later 

 

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Elbows Up, Canada: How Social Media Brought Us Together Sherrilynne Starkie 00:05:14 Social media gets a bad rap. It’s blamed for dividing people, spreading misinformation, and amplifying outrage. And yes, it can do all those things. But in moments that matter, it can also do something incredible—it can bring people together. Social media gets a bad rap. It’s blamed for dividing people, spreading misinformation, and amplifying outrage. And yes, it can do all those things. But in moments that matter, it can also do something incredible—it can bring people together. elbows up, social media trends false full 2 e8d0381b-7315-42c8-a039-d221b2283ace AI in Marketing & PR: The Shift We Can’t Ignore In this episode of Stark Raving Social, host Sherrilynne Starkie dives into how AI is being integrated into Marketing & PR. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

 

  • 🔥 How AI is being adopted by marketing & PR pros
  • 🚀 What AI can't replace: the human element
  • 💡 Approaching AI with confidence

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

AI in Marketing & PR: The Shift We Can't Ignore

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> Sat, 8 Mar 2025 21:02:50 +0000 sherrilynne@sherrilynnestarkie.com (Sherrilynne Starkie) https://stark-raving-social-with-sherrilynne-starkie.simplecast.com/episodes/ai-in-marketing-pr-9bu3Ui88 In this episode of Stark Raving Social, host Sherrilynne Starkie dives into how AI is being integrated into Marketing & PR. If you’re a communications professional looking to stay ahead in a world that won’t stop changing, this episode is packed with insights you won’t want to miss!

 

  • 🔥 How AI is being adopted by marketing & PR pros
  • 🚀 What AI can't replace: the human element
  • 💡 Approaching AI with confidence

About the host:

Sherrilynne Starkie is a social media strategist, industry pioneer, and trusted advisor to brands navigating the digital landscape. With decades of experience in marketing, PR, and social media, she’s here to help you stay ahead of the curve.

Resources & Links 

AI in Marketing & PR: The Shift We Can't Ignore

Enjoyed this episode? Subscribe, share, and connect with Sherrilynne:
🔗SherrilynneStarkie.com
📱 Follow Sherrilynne on LinkedIn
✉️ Have a question or topic idea? Reach out via Messenger.

🎧 Subscribe now and never miss an episode of Stark Raving Social!

]]> AI in Marketing & PR: The Shift We Can’t Ignore Sherrilynne Starkie 00:06:10 AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications in ways we couldn’t have imagined just a few years ago. The rise of AI isn’t just about automation; it’s about changing how we create, engage, and strategize. AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing and communications in ways we couldn’t have imagined just a few years ago. The rise of AI isn’t just about automation; it’s about changing how we create, engage, and strategize. artificial intelligence, ai in marketing, ai false full 1