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    <title>The Hard Sell</title>
    <description>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts.</description>
    <copyright>2021 The Hard Sell</copyright>
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    <pubDate>Thu, 7 Mar 2024 16:37:39 +0000</pubDate>
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    <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts.</itunes:summary>
    <itunes:author>Joel Stevenson</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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    <itunes:keywords>sales experts, sales rep, entrepreneurs, sales</itunes:keywords>
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      <itunes:name>Yesware</itunes:name>
      <itunes:email>jstevenson@yesware.com</itunes:email>
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      <title>Eric Quantrom on Using Buying Signals for Outbound Campaigns</title>
      <description><![CDATA[<p>You can learn more about CIENCE Technologies at <a href="https://www.cience.com/" target="_blank">www.cience.com</a></p><p>Eric Quantrom: <a href="https://www.linkedin.com/in/quanstrom/" target="_blank">www.linkedin.com/in/quanstrom</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <pubDate>Thu, 7 Mar 2024 16:37:39 +0000</pubDate>
      <author>jstevenson@yesware.com (Eric Quantrom, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e10-eric-quantrom-3P_ERTQ_</link>
      <content:encoded><![CDATA[<p>You can learn more about CIENCE Technologies at <a href="https://www.cience.com/" target="_blank">www.cience.com</a></p><p>Eric Quantrom: <a href="https://www.linkedin.com/in/quanstrom/" target="_blank">www.linkedin.com/in/quanstrom</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <itunes:title>Eric Quantrom on Using Buying Signals for Outbound Campaigns</itunes:title>
      <itunes:author>Eric Quantrom, Joel Stevenson</itunes:author>
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      <itunes:duration>00:32:40</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Eric Quantrom, Chief Marketing Officer at CIENCE Technologies, discuss outbound sales techniques and how teams can use buying signals to improve their outbound campaigns.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Eric Quantrom, Chief Marketing Officer at CIENCE Technologies, discuss outbound sales techniques and how teams can use buying signals to improve their outbound campaigns.</itunes:subtitle>
      <itunes:keywords>#buyingsignals, #outboundsales, #prospecting</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>10</itunes:episode>
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      <title>Hamish Knox Discusses Sales Coaching and Training Solutions</title>
      <description><![CDATA[<p>You can learn more about Sandler Sales at <a href="https://www.sandler.com/" target="_blank">www.sandler.com</a> and Full Funnel Freedom at <a href="www.fullfunnelfreedom.com" target="_blank">www.fullfunnelfreedom.com</a></p><p>Hamish Knox: <a href="https://www.linkedin.com/in/hamishknox/" target="_blank">www.linkedin.com/in/hamishknox</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <pubDate>Thu, 7 Mar 2024 16:36:48 +0000</pubDate>
      <author>jstevenson@yesware.com (Hamish Knox, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e9-hamish-knox-7NsqK4Q_</link>
      <content:encoded><![CDATA[<p>You can learn more about Sandler Sales at <a href="https://www.sandler.com/" target="_blank">www.sandler.com</a> and Full Funnel Freedom at <a href="www.fullfunnelfreedom.com" target="_blank">www.fullfunnelfreedom.com</a></p><p>Hamish Knox: <a href="https://www.linkedin.com/in/hamishknox/" target="_blank">www.linkedin.com/in/hamishknox</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <itunes:title>Hamish Knox Discusses Sales Coaching and Training Solutions</itunes:title>
      <itunes:author>Hamish Knox, Joel Stevenson</itunes:author>
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      <itunes:duration>00:23:31</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Hamish Knox, Host of the Full Funnel Freedom podcast and Trainer at Sandler, discusses sales coaching best practices, how to implement sales training solutions and methodologies, and how Sandler Sales can play a factor.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Hamish Knox, Host of the Full Funnel Freedom podcast and Trainer at Sandler, discusses sales coaching best practices, how to implement sales training solutions and methodologies, and how Sandler Sales can play a factor.</itunes:subtitle>
      <itunes:keywords>#salestraining, #sandlersales, #salescoaching</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Connie Whitman on Integral Sales Skills That Build Profitable Relationships</title>
      <description><![CDATA[<p>You can learn more about Changing the Sales Game at <a href="https://changingthesalesgame.com/" target="_blank">www.changingthesalesgame.com</a></p><p>Connie Whitman: <a href="https://www.linkedin.com/in/conniewhitman/" target="_blank">www.linkedin.com/in/conniewhitman</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <pubDate>Thu, 21 Dec 2023 12:09:59 +0000</pubDate>
      <author>jstevenson@yesware.com (Connie Whitman, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e8-connie-whitman-EnSgYNqe</link>
      <content:encoded><![CDATA[<p>You can learn more about Changing the Sales Game at <a href="https://changingthesalesgame.com/" target="_blank">www.changingthesalesgame.com</a></p><p>Connie Whitman: <a href="https://www.linkedin.com/in/conniewhitman/" target="_blank">www.linkedin.com/in/conniewhitman</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <itunes:title>Connie Whitman on Integral Sales Skills That Build Profitable Relationships</itunes:title>
      <itunes:author>Connie Whitman, Joel Stevenson</itunes:author>
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      <itunes:duration>00:23:41</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Connie Whitman, Host of Changing the Sales Game and Author of ESP - Easy Sales Process, discusses the integral skills that make sales reps top performers and how to build strong, profitable client relationships.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Connie Whitman, Host of Changing the Sales Game and Author of ESP - Easy Sales Process, discusses the integral skills that make sales reps top performers and how to build strong, profitable client relationships.</itunes:subtitle>
      <itunes:keywords>#salestips, #salesskills, #salesprospecting</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>8</itunes:episode>
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      <title>Shawn Rhodes Discusses How to Achieve ‘Bulletproof Selling’</title>
      <description><![CDATA[<p>You can learn more about Bulletproof Selling at <a href="http://www.bulletproofselling.systems" target="_blank">www.bulletproofselling.systems</a></p><p>Shawn Rhodes: <a href="https://www.linkedin.com/in/shawnrhodes/" target="_blank">www.linkedin.com/in/shawnrhodes</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <pubDate>Thu, 21 Dec 2023 12:08:52 +0000</pubDate>
      <author>jstevenson@yesware.com (Shawn Rhodes, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e7-shawn-rhodes-PKGXpUoz</link>
      <content:encoded><![CDATA[<p>You can learn more about Bulletproof Selling at <a href="http://www.bulletproofselling.systems" target="_blank">www.bulletproofselling.systems</a></p><p>Shawn Rhodes: <a href="https://www.linkedin.com/in/shawnrhodes/" target="_blank">www.linkedin.com/in/shawnrhodes</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>www.linkedin.com/in/joelstevensongm</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <itunes:title>Shawn Rhodes Discusses How to Achieve ‘Bulletproof Selling’</itunes:title>
      <itunes:author>Shawn Rhodes, Joel Stevenson</itunes:author>
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      <itunes:duration>00:24:30</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Shawn Rhodes, Chief Sales Sergeant of Bulletproof Selling and International Keynote Speaker, discusses how he’s applied the lessons learned on the battlefield to the world of sales and how sales reps can truly become ‘bulletproof.’</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Shawn Rhodes, Chief Sales Sergeant of Bulletproof Selling and International Keynote Speaker, discusses how he’s applied the lessons learned on the battlefield to the world of sales and how sales reps can truly become ‘bulletproof.’</itunes:subtitle>
      <itunes:keywords>#salestips, #bulletproofselling, #yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>7</itunes:episode>
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      <title>Austin Ball Provides Insight Into Selling in Investment Banking</title>
      <description><![CDATA[<p>You can learn more about TD Securities at <a href="https://www.tdsecurities.com/ca/en" target="_blank">www.tdsecurities.com</a>.</p><p> Austin Ball: <a href="https://www.linkedin.com/in/austin-ball-76971a2/" target="_blank">https://www.linkedin.com/in/austin-ball-76971a2/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <pubDate>Fri, 27 Oct 2023 20:49:44 +0000</pubDate>
      <author>jstevenson@yesware.com (Austin Ball, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e6-austin-ball-QWLxFVvA</link>
      <content:encoded><![CDATA[<p>You can learn more about TD Securities at <a href="https://www.tdsecurities.com/ca/en" target="_blank">www.tdsecurities.com</a>.</p><p> Austin Ball: <a href="https://www.linkedin.com/in/austin-ball-76971a2/" target="_blank">https://www.linkedin.com/in/austin-ball-76971a2/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <itunes:title>Austin Ball Provides Insight Into Selling in Investment Banking</itunes:title>
      <itunes:author>Austin Ball, Joel Stevenson</itunes:author>
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      <itunes:duration>00:28:27</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Austin Ball, Director of the Communications, Media &amp; Technology Investment Banking team at TD Securities, discusses selling in investment banking, what the sales funnel looks like, and common challenges faced.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest Austin Ball, Director of the Communications, Media &amp; Technology Investment Banking team at TD Securities, discusses selling in investment banking, what the sales funnel looks like, and common challenges faced.</itunes:subtitle>
      <itunes:keywords>#tdsecurities, #investmentbankingsales, #salesfunnel, #yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>George Leith Discusses the World of Radio and Direct Sales</title>
      <description><![CDATA[<p>You can learn more about Harvard Media at <a href="https://www.harvardmedia.com/" target="_blank">harvardmedia.com</a>.</p><p>George Leith: <a href="https://www.linkedin.com/in/georgeleith/" target="_blank">https://www.linkedin.com/in/georgeleith/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Fri, 27 Oct 2023 20:48:23 +0000</pubDate>
      <author>jstevenson@yesware.com (George Leith, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e5-george-leith-17tEnGiF</link>
      <content:encoded><![CDATA[<p>You can learn more about Harvard Media at <a href="https://www.harvardmedia.com/" target="_blank">harvardmedia.com</a>.</p><p>George Leith: <a href="https://www.linkedin.com/in/georgeleith/" target="_blank">https://www.linkedin.com/in/georgeleith/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>George Leith Discusses the World of Radio and Direct Sales</itunes:title>
      <itunes:author>George Leith, Joel Stevenson</itunes:author>
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      <itunes:duration>00:26:53</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest George Leith, EVP and Managing Partner of Harvard Media, discusses his transition from channel sales to direct sales, what he’s learned along the way, and his current mission for radio.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, guest George Leith, EVP and Managing Partner of Harvard Media, discusses his transition from channel sales to direct sales, what he’s learned along the way, and his current mission for radio.</itunes:subtitle>
      <itunes:keywords>#harvardmedia, #directsales, #radiosales, #yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>5</itunes:episode>
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      <title>Ton Dobbe on Identifying Areas Preventing Sales Growth</title>
      <description><![CDATA[<p>You can learn more about Value Inspiration at <a href="https://valueinspiration.com/" target="_blank"><strong>valueinspiration.com</strong></a>.</p><p>Ton Dobbe: <a href="https://www.linkedin.com/in/tondobbe/"><strong>https://www.linkedin.com/in/tondobbe/</strong></a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Tue, 29 Aug 2023 14:08:17 +0000</pubDate>
      <author>jstevenson@yesware.com (Ton Dobbe, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e4-ton-dobbe-vYxL2tXv</link>
      <content:encoded><![CDATA[<p>You can learn more about Value Inspiration at <a href="https://valueinspiration.com/" target="_blank"><strong>valueinspiration.com</strong></a>.</p><p>Ton Dobbe: <a href="https://www.linkedin.com/in/tondobbe/"><strong>https://www.linkedin.com/in/tondobbe/</strong></a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Ton Dobbe on Identifying Areas Preventing Sales Growth</itunes:title>
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      <itunes:duration>00:28:44</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Ton Dobbe, Founder of Value Inspiration and author of The Remarkable Effect, discuss how to diagnose and resolve sales issues preventing your company from scaling.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Ton Dobbe, Founder of Value Inspiration and author of The Remarkable Effect, discuss how to diagnose and resolve sales issues preventing your company from scaling.</itunes:subtitle>
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      <title>Chris Savage Talks How to Uncover Buyer Interest Levels Through Video</title>
      <description><![CDATA[<p>You can learn more about Wistia at <a href="https://wistia.com/" target="_blank">wistia.com</a>.</p><p>Chris Savage: <a href="https://www.linkedin.com/in/cjsavage/" target="_blank">https://www.linkedin.com/in/cjsavage/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Fri, 2 Jun 2023 17:42:03 +0000</pubDate>
      <author>jstevenson@yesware.com (Chris Savage, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e3-chris-savage-lMVDS3dv</link>
      <content:encoded><![CDATA[<p>You can learn more about Wistia at <a href="https://wistia.com/" target="_blank">wistia.com</a>.</p><p>Chris Savage: <a href="https://www.linkedin.com/in/cjsavage/" target="_blank">https://www.linkedin.com/in/cjsavage/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Chris Savage Talks How to Uncover Buyer Interest Levels Through Video</itunes:title>
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      <itunes:duration>00:24:51</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Chris Savage, co-founder and CEO of Wistia, discuss the power of using video and its analytics in sales to understand buyer interest levels.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Chris Savage, co-founder and CEO of Wistia, discuss the power of using video and its analytics in sales to understand buyer interest levels.</itunes:subtitle>
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      <description><![CDATA[<p>You can learn more about Predictive Index at <a href="https://www.predictiveindex.com/" target="_blank">predictiveindex.com</a>.</p><p>Mike Zani: <a href="https://www.linkedin.com/in/mikezani/" target="_blank"><strong>https://www.linkedin.com/in/mikezani/</strong></a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Fri, 2 Jun 2023 17:41:26 +0000</pubDate>
      <author>jstevenson@yesware.com (Mike Zani, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e2-mike-zani-X1yGqfAJ</link>
      <content:encoded><![CDATA[<p>You can learn more about Predictive Index at <a href="https://www.predictiveindex.com/" target="_blank">predictiveindex.com</a>.</p><p>Mike Zani: <a href="https://www.linkedin.com/in/mikezani/" target="_blank"><strong>https://www.linkedin.com/in/mikezani/</strong></a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Mike Zani Discusses How to Build and Manage Sales Teams Using Behavioral Science</itunes:title>
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      <itunes:duration>00:29:27</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Mike Zani, CEO of The Predictive Index and best-selling author of “The Science of Dream Teams,” discuss how behavioral science can help build and manage sales teams to enhance talent and drive results.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Mike Zani, CEO of The Predictive Index and best-selling author of “The Science of Dream Teams,” discuss how behavioral science can help build and manage sales teams to enhance talent and drive results.</itunes:subtitle>
      <itunes:keywords>#predictiveindex, #salesmanagement, #behavioralscience, #salesdata, #yesware</itunes:keywords>
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      <title>Bridget Gleason Shares Expert Insight on Selling in the ‘New Normal’ Tech Sales Space</title>
      <description><![CDATA[<p>You can learn more about Util at <a href="https://www.util.co/" target="_blank">util.co</a>.</p><p>Bridget Gleason: <a href="https://www.linkedin.com/in/bridgetlgleason/" target="_blank"><strong>https://www.linkedin.com/in/bridgetlgleason/</strong></a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Fri, 2 Jun 2023 17:40:47 +0000</pubDate>
      <author>jstevenson@yesware.com (Bridget Gleason, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s3e1-bridget-gleason-8u5lQfNO</link>
      <content:encoded><![CDATA[<p>You can learn more about Util at <a href="https://www.util.co/" target="_blank">util.co</a>.</p><p>Bridget Gleason: <a href="https://www.linkedin.com/in/bridgetlgleason/" target="_blank"><strong>https://www.linkedin.com/in/bridgetlgleason/</strong></a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank"><strong>Yesware</strong></a>.</p>
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      <itunes:title>Bridget Gleason Shares Expert Insight on Selling in the ‘New Normal’ Tech Sales Space</itunes:title>
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      <itunes:duration>00:32:16</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Bridget Gleason, Chief Revenue Officer (CRO) at Util, discuss changing sales processes and techniques in the new normal tech sales space.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Bridget Gleason, Chief Revenue Officer (CRO) at Util, discuss changing sales processes and techniques in the new normal tech sales space.</itunes:subtitle>
      <itunes:keywords>salestips, salesprocess, yesware, util, techsales</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Jen Abel Shares Proven Tips on Early-Stage B2B GTM Plans</title>
      <description><![CDATA[<p>You can learn more about JJELLYFISH at <a href="https://www.jjellyfish.com/" target="_blank">jjellyfish.com.</a></p><p>Jen Abel: DM her on Twitter <a href="https://twitter.com/jjen_abel" target="_blank">@jjen_abel</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Jen Abel, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e5-jen-abel-0C_DEF4q</link>
      <content:encoded><![CDATA[<p>You can learn more about JJELLYFISH at <a href="https://www.jjellyfish.com/" target="_blank">jjellyfish.com.</a></p><p>Jen Abel: DM her on Twitter <a href="https://twitter.com/jjen_abel" target="_blank">@jjen_abel</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Jen Abel Shares Proven Tips on Early-Stage B2B GTM Plans</itunes:title>
      <itunes:author>Jen Abel, Joel Stevenson</itunes:author>
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      <itunes:duration>00:20:53</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Jen Abel, Co-Founder at JJELLYFISH, discuss how to scale up your sales and marketing engine.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Jen Abel, Co-Founder at JJELLYFISH, discuss how to scale up your sales and marketing engine.</itunes:subtitle>
      <itunes:keywords>b2b, jjellyfish, gtm, business, sales, yesware</itunes:keywords>
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      <title>How Mike Massaro &amp; Team Achieve Success With Industry Verticals</title>
      <description><![CDATA[<p>You can learn more about Flywire at <a href="https://www.flywire.com/" target="_blank">flywire.com</a> or follow them on Instagram <a href="https://www.instagram.com/insideflywire/?hl=en" target="_blank">@insideflywire</a>.</p><p>Mike Massaro: <a href="https://www.linkedin.com/in/mmassaro/" target="_blank">https://www.linkedin.com/in/mmassaro/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Mike Massaro, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e1-mike-massaro-8IYnC4_U</link>
      <content:encoded><![CDATA[<p>You can learn more about Flywire at <a href="https://www.flywire.com/" target="_blank">flywire.com</a> or follow them on Instagram <a href="https://www.instagram.com/insideflywire/?hl=en" target="_blank">@insideflywire</a>.</p><p>Mike Massaro: <a href="https://www.linkedin.com/in/mmassaro/" target="_blank">https://www.linkedin.com/in/mmassaro/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>How Mike Massaro &amp; Team Achieve Success With Industry Verticals</itunes:title>
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      <itunes:duration>00:25:04</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Mike Massaro, CEO at Flywire, discuss how insights from your sales team are key to the success of your company.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Mike Massaro, CEO at Flywire, discuss how insights from your sales team are key to the success of your company.</itunes:subtitle>
      <itunes:keywords>entrepreneur, flywire, start up, business, success, sales, yesware</itunes:keywords>
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      <title>Jason Smith Discusses How to Effectively Leverage Competitive Information in B2B Sales</title>
      <description><![CDATA[<p>You can learn more about Klue at <a href="https://klue.com/?utm_source=google&utm_medium=paid-search&utm_campaign=branded&utm_term=klue&utm_term=klue&utm_campaign=%5B2L%5D+Branded&utm_source=adwords&utm_medium=ppc&hsa_acc=3184973522&hsa_cam=1707726143&hsa_grp=69566796467&hsa_ad=546826723150&hsa_src=g&hsa_tgt=kwd-326683178145&hsa_kw=klue&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAiAjs2bBhACEiwALTBWZfLlsdyk8I9JnbCCinseBDwohWDgp4zM_fgWsaSa7RsXX1g2FAP7uhoC_hsQAvD_BwE" target="_blank">klue.com</a> or follow them on Instagram <a href="https://www.instagram.com/kluein/" target="_blank"><strong>@</strong>kluein</a>.</p><p>Jason Smith: email him at <strong>jason@klue.com</strong></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Jason Smith, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e2-jason-smith-FClYB3IT</link>
      <content:encoded><![CDATA[<p>You can learn more about Klue at <a href="https://klue.com/?utm_source=google&utm_medium=paid-search&utm_campaign=branded&utm_term=klue&utm_term=klue&utm_campaign=%5B2L%5D+Branded&utm_source=adwords&utm_medium=ppc&hsa_acc=3184973522&hsa_cam=1707726143&hsa_grp=69566796467&hsa_ad=546826723150&hsa_src=g&hsa_tgt=kwd-326683178145&hsa_kw=klue&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAiAjs2bBhACEiwALTBWZfLlsdyk8I9JnbCCinseBDwohWDgp4zM_fgWsaSa7RsXX1g2FAP7uhoC_hsQAvD_BwE" target="_blank">klue.com</a> or follow them on Instagram <a href="https://www.instagram.com/kluein/" target="_blank"><strong>@</strong>kluein</a>.</p><p>Jason Smith: email him at <strong>jason@klue.com</strong></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Jason Smith Discusses How to Effectively Leverage Competitive Information in B2B Sales</itunes:title>
      <itunes:author>Jason Smith, Joel Stevenson</itunes:author>
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      <itunes:duration>00:26:41</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Jason Smith, CEO at Klue, discuss the value of competitive information to your sales team, plus how to use it.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Jason Smith, CEO at Klue, discuss the value of competitive information to your sales team, plus how to use it.</itunes:subtitle>
      <itunes:keywords>b2b, klue, competition, business, success, sales, yesware</itunes:keywords>
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      <title>Robert Knop Talks the Do’s and Don&apos;ts of Social Selling</title>
      <description><![CDATA[<p>You can learn more about Assist You Today at <a href="https://assistyoutoday.com/" target="_blank">assistyoutoday.com.</a></p><p>Robert Knop: <a href="https://www.linkedin.com/in/robertknop/" target="_blank">https://www.linkedin.com/in/robertknop/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Robert Knop, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2-e3-robert-knop-wtSUobhC</link>
      <content:encoded><![CDATA[<p>You can learn more about Assist You Today at <a href="https://assistyoutoday.com/" target="_blank">assistyoutoday.com.</a></p><p>Robert Knop: <a href="https://www.linkedin.com/in/robertknop/" target="_blank">https://www.linkedin.com/in/robertknop/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Robert Knop Talks the Do’s and Don&apos;ts of Social Selling</itunes:title>
      <itunes:author>Robert Knop, Joel Stevenson</itunes:author>
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      <itunes:duration>00:25:18</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Robert Knop, CEO at Assist You Today, discuss the power of social selling and how to effectively implement it into your strategy.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Robert Knop, CEO at Assist You Today, discuss the power of social selling and how to effectively implement it into your strategy.</itunes:subtitle>
      <itunes:keywords>social selling, business, assist you today, sales, yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How Phil Harrell Architects End-To-End Processes for Sales Success</title>
      <description><![CDATA[<p>You can learn more about JW Player at <a href="https://www.jwplayer.com/?utm_source=google&utm_medium=cpc&utm_campaign=Brand-ROW&creative=456248484632&keyword=jw%20player&matchtype=b&network=g&device=c&gclid=CjwKCAiAjs2bBhACEiwALTBWZWFdpgYqtOEZjX46eHvRmQodUxAxDX9YzZitlSMvFL_e2Pvl15OR3xoCCJcQAvD_BwE&adgroupid=28361014806&adposition=&gclid=CjwKCAiAjs2bBhACEiwALTBWZWFdpgYqtOEZjX46eHvRmQodUxAxDX9YzZitlSMvFL_e2Pvl15OR3xoCCJcQAvD_BwE" target="_blank">jwplayer.com</a>.</p><p>Phil Harrell: email him at <strong>pharrell@jwplayer.com</strong></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Phil Harrell, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e4-phil-harrell-0Qvg8d0Z</link>
      <content:encoded><![CDATA[<p>You can learn more about JW Player at <a href="https://www.jwplayer.com/?utm_source=google&utm_medium=cpc&utm_campaign=Brand-ROW&creative=456248484632&keyword=jw%20player&matchtype=b&network=g&device=c&gclid=CjwKCAiAjs2bBhACEiwALTBWZWFdpgYqtOEZjX46eHvRmQodUxAxDX9YzZitlSMvFL_e2Pvl15OR3xoCCJcQAvD_BwE&adgroupid=28361014806&adposition=&gclid=CjwKCAiAjs2bBhACEiwALTBWZWFdpgYqtOEZjX46eHvRmQodUxAxDX9YzZitlSMvFL_e2Pvl15OR3xoCCJcQAvD_BwE" target="_blank">jwplayer.com</a>.</p><p>Phil Harrell: email him at <strong>pharrell@jwplayer.com</strong></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>How Phil Harrell Architects End-To-End Processes for Sales Success</itunes:title>
      <itunes:author>Phil Harrell, Joel Stevenson</itunes:author>
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      <itunes:duration>00:26:29</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Phil Harrell, CRO at JW Player, discuss what it takes to be a successful CRO in 2022.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Phil Harrell, CRO at JW Player, discuss what it takes to be a successful CRO in 2022.</itunes:subtitle>
      <itunes:keywords>entrepreneur, business, success, sales, yesware, jw player</itunes:keywords>
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      <title>Kris Wiig Provides Various Leadership Tips on Scaling, Hiring, and Mindset</title>
      <description><![CDATA[<p>You can learn more about FreeWill at <a href="https://www.freewill.com/" target="_blank">freewill.com</a>.</p><p>Kris Wiig: <a href="https://www.linkedin.com/in/kriswiig/" target="_blank">https://www.linkedin.com/in/kriswiig/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Kris Wiig, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e8-kris-wiig-q_EP2hdz</link>
      <content:encoded><![CDATA[<p>You can learn more about FreeWill at <a href="https://www.freewill.com/" target="_blank">freewill.com</a>.</p><p>Kris Wiig: <a href="https://www.linkedin.com/in/kriswiig/" target="_blank">https://www.linkedin.com/in/kriswiig/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Kris Wiig Provides Various Leadership Tips on Scaling, Hiring, and Mindset</itunes:title>
      <itunes:author>Kris Wiig, Joel Stevenson</itunes:author>
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      <itunes:duration>00:57:36</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Kristina Wiig, President of Sales at FreeWill, discuss scaling a team, motivating sales reps, coaching a growth mindset, and more.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Kristina Wiig, President of Sales at FreeWill, discuss scaling a team, motivating sales reps, coaching a growth mindset, and more.</itunes:subtitle>
      <itunes:keywords>entrepreneur, freewill, leadership, saas, success, sales, yesware, scaling, hiring</itunes:keywords>
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      <title>Jerry Colonna Talks Handling Rejection in the Sales Process</title>
      <description><![CDATA[<p>You can learn more about Reboot at <a href="https://www.reboot.io/" target="_blank">reboot.io</a>.</p><p>Jerry Colonna: <a href="https://www.linkedin.com/in/jerry-colonna-reboot/" target="_blank">https://www.linkedin.com/in/jerry-colonna-reboot/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Jerry Colonna, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e6-jerry-colonna-x2cDSYSy</link>
      <content:encoded><![CDATA[<p>You can learn more about Reboot at <a href="https://www.reboot.io/" target="_blank">reboot.io</a>.</p><p>Jerry Colonna: <a href="https://www.linkedin.com/in/jerry-colonna-reboot/" target="_blank">https://www.linkedin.com/in/jerry-colonna-reboot/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Jerry Colonna Talks Handling Rejection in the Sales Process</itunes:title>
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      <itunes:duration>00:29:21</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Jerry Colonna, CEO at Reboot.io and Author of Reboot: Leadership and the Art of Growing Up, discuss how to deal with rejection.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Jerry Colonna, CEO at Reboot.io and Author of Reboot: Leadership and the Art of Growing Up, discuss how to deal with rejection.</itunes:subtitle>
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      <title>How Margaret Lawrence Scaled Her B2B Division to $1.5+ Billion Net Revenue</title>
      <description><![CDATA[<p>You can learn more about Wayfair Professional at <a href="https://www.wayfair.com/" target="_blank">wayfair.com</a> and join the program.</p><p>Margaret Lawrence: <a href="https://www.linkedin.com/in/margaretlawrence1/" target="_blank">https://www.linkedin.com/in/margaretlawrence1/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Margaret Lawrence, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e12-margaret-lawrence-FHTfUyqX</link>
      <content:encoded><![CDATA[<p>You can learn more about Wayfair Professional at <a href="https://www.wayfair.com/" target="_blank">wayfair.com</a> and join the program.</p><p>Margaret Lawrence: <a href="https://www.linkedin.com/in/margaretlawrence1/" target="_blank">https://www.linkedin.com/in/margaretlawrence1/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>How Margaret Lawrence Scaled Her B2B Division to $1.5+ Billion Net Revenue</itunes:title>
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      <itunes:duration>00:25:17</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Margaret Lawrence, VP, General Manager B2B and Perigold at Wayfair, discuss scaling inside sales teams and accelerating B2B growth.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Margaret Lawrence, VP, General Manager B2B and Perigold at Wayfair, discuss scaling inside sales teams and accelerating B2B growth.</itunes:subtitle>
      <itunes:keywords>b2b, revenue, wayfair, sales, yesware</itunes:keywords>
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      <title>Neeraj Agrawal Talks Sales Execution in High-Growth SaaS Companies</title>
      <description><![CDATA[<p>You can learn more about Battery Ventures at <a href="https://www.battery.com/" target="_blank">battery.com.</a></p><p>Neeraj Agrawal: <a href="https://www.linkedin.com/in/neerajagrawal2000/" target="_blank">https://www.linkedin.com/in/neerajagrawal2000/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Neeraj Agrawal, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e7-neeraj-agrawal-u_FQD9r0</link>
      <content:encoded><![CDATA[<p>You can learn more about Battery Ventures at <a href="https://www.battery.com/" target="_blank">battery.com.</a></p><p>Neeraj Agrawal: <a href="https://www.linkedin.com/in/neerajagrawal2000/" target="_blank">https://www.linkedin.com/in/neerajagrawal2000/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Neeraj Agrawal Talks Sales Execution in High-Growth SaaS Companies</itunes:title>
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      <itunes:duration>00:22:36</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Neeraj Agrawal, General Partner at Battery Ventures, discuss what it takes to actually pull off the T2D3 model (triple, triple, double, double, double).</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Neeraj Agrawal, General Partner at Battery Ventures, discuss what it takes to actually pull off the T2D3 model (triple, triple, double, double, double).</itunes:subtitle>
      <itunes:keywords>entrepreneur, battery ventures, saas, sales, vc, yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>7</itunes:episode>
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      <title>William Anderson Talks Hiring, Onboarding, and Leading a Remote Sales Team</title>
      <description><![CDATA[<p>You can learn more about Law360 at <a href="https://www.law360.com/" target="_blank">law360.com</a>.</p><p>Will Anderson: <a href="https://www.linkedin.com/in/justabill/" target="_blank">https://www.linkedin.com/in/justabill/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (William Anderson, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e9-will-anderson-Ajx7bVd4</link>
      <content:encoded><![CDATA[<p>You can learn more about Law360 at <a href="https://www.law360.com/" target="_blank">law360.com</a>.</p><p>Will Anderson: <a href="https://www.linkedin.com/in/justabill/" target="_blank">https://www.linkedin.com/in/justabill/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>William Anderson Talks Hiring, Onboarding, and Leading a Remote Sales Team</itunes:title>
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      <itunes:duration>00:33:42</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest William Anderson, Regional Sales Manager at Law360, discuss various elements of leading a team remotely including what makes a stand-out candidate, onboarding new members, and building a strong team culture.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest William Anderson, Regional Sales Manager at Law360, discuss various elements of leading a team remotely including what makes a stand-out candidate, onboarding new members, and building a strong team culture.</itunes:subtitle>
      <itunes:keywords>law360, sales, yesware</itunes:keywords>
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      <title>David Spitz Discusses the Power of Sales Data + How to Leverage It</title>
      <description><![CDATA[<p>You can learn more about BenchSights at <a href="https://benchsights.com/" target="_blank">benchsights.com</a>.</p><p>David Spitz: email him at <strong>dspitz@benchsights.com</strong></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (David Spitz, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e10-david-spitz-HI_rnbiz</link>
      <content:encoded><![CDATA[<p>You can learn more about BenchSights at <a href="https://benchsights.com/" target="_blank">benchsights.com</a>.</p><p>David Spitz: email him at <strong>dspitz@benchsights.com</strong></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>David Spitz Discusses the Power of Sales Data + How to Leverage It</itunes:title>
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      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest David Spitz, Founder and CEO of BenchSights, discuss collecting, analyzing, and leveraging sales data and benchmarks.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest David Spitz, Founder and CEO of BenchSights, discuss collecting, analyzing, and leveraging sales data and benchmarks.</itunes:subtitle>
      <itunes:keywords>sales data, benchsights, sales, yesware</itunes:keywords>
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      <title>Tony Morris Talks How to Succeed in the Ever-Changing Sales Space and Buyer Journey</title>
      <description><![CDATA[<p>You can learn more about Tony Morris International at <a href="https://tonymorrisinternational.com/" target="_blank">tonymorrisinternational.com</a>.</p><p>Tony Morris: <a href="https://www.linkedin.com/in/tonymorrismd/" target="_blank">https://www.linkedin.com/in/tonymorrismd/</a></p><p>For a free eGuide of <i>Coffee for Closers</i> - email Tony at <strong>info@tonymorrisinternational.com</strong></p><p> </p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></description>
      <pubDate>Wed, 16 Nov 2022 13:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Tony Morris, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/s2e11-tony-morris-d2Cq39sc</link>
      <content:encoded><![CDATA[<p>You can learn more about Tony Morris International at <a href="https://tonymorrisinternational.com/" target="_blank">tonymorrisinternational.com</a>.</p><p>Tony Morris: <a href="https://www.linkedin.com/in/tonymorrismd/" target="_blank">https://www.linkedin.com/in/tonymorrismd/</a></p><p>For a free eGuide of <i>Coffee for Closers</i> - email Tony at <strong>info@tonymorrisinternational.com</strong></p><p> </p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/"><strong>https://www.linkedin.com/in/joelstevensongm/</strong></a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/"><strong>Yesware</strong></a>.</p>
]]></content:encoded>
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      <itunes:title>Tony Morris Talks How to Succeed in the Ever-Changing Sales Space and Buyer Journey</itunes:title>
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      <itunes:duration>00:25:23</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Tony Morris, Founder of Tony Morris International, discuss how to succeed in the changing sales space plus what makes a top performer.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Tony Morris, Founder of Tony Morris International, discuss how to succeed in the changing sales space plus what makes a top performer.</itunes:subtitle>
      <itunes:keywords>succeed, tony morris, sales, yesware, buyer journey</itunes:keywords>
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      <title>How John Judge Coaches His Team to Handle and Leverage Competitive Pressure</title>
      <description><![CDATA[<p>You can learn more about Crayon at <a href="https://www.crayon.co/" target="_blank">crayon.co</a> or contact JJ at<strong> jj@crayon.co</strong>. </p><p>John Judge: <a href="https://www.linkedin.com/in/john-judge-4238741/" target="_blank">https://www.linkedin.com/in/john-judge-4238741/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 1 Mar 2022 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, John Judge)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-12-john-judge-9XDnILuy</link>
      <content:encoded><![CDATA[<p>You can learn more about Crayon at <a href="https://www.crayon.co/" target="_blank">crayon.co</a> or contact JJ at<strong> jj@crayon.co</strong>. </p><p>John Judge: <a href="https://www.linkedin.com/in/john-judge-4238741/" target="_blank">https://www.linkedin.com/in/john-judge-4238741/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>How John Judge Coaches His Team to Handle and Leverage Competitive Pressure</itunes:title>
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      <itunes:duration>00:25:19</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest John Judge (JJ), SVP of Sales at Crayon, discuss the best ways to handle competitive pressure when selling.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest John Judge (JJ), SVP of Sales at Crayon, discuss the best ways to handle competitive pressure when selling.</itunes:subtitle>
      <itunes:keywords>competition, selling, sales, yesware, crayon</itunes:keywords>
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      <title>Amanda Rice Discusses How to Successfully Sell Into a New Industry</title>
      <description><![CDATA[<p>You can learn more about Anvyl at <a href="https://anvyl.com/" target="_blank">anvyl.com</a>. and reach out to their sales team at sales@anvyl.com.</p><p>Amanda Rice: <a href="https://www.linkedin.com/in/amanda-rice-11232117/">https://www.linkedin.com/in/amanda-rice-11232117/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 15 Feb 2022 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Amanda Rice)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-11-amanda-rice-cJASKaAf</link>
      <content:encoded><![CDATA[<p>You can learn more about Anvyl at <a href="https://anvyl.com/" target="_blank">anvyl.com</a>. and reach out to their sales team at sales@anvyl.com.</p><p>Amanda Rice: <a href="https://www.linkedin.com/in/amanda-rice-11232117/">https://www.linkedin.com/in/amanda-rice-11232117/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>Amanda Rice Discusses How to Successfully Sell Into a New Industry</itunes:title>
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      <itunes:duration>00:27:10</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Amanda Rice, VP of Sales at Anvyl, discuss how to learn how to sell into a new industry and what sales leaders should know about sales operations and vice versa.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Amanda Rice, VP of Sales at Anvyl, discuss how to learn how to sell into a new industry and what sales leaders should know about sales operations and vice versa.</itunes:subtitle>
      <itunes:keywords>anvyl, selling, sales, yesware</itunes:keywords>
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      <title>How Glenn Hollister Adapted His Selling Strategy During the Pandemic</title>
      <description><![CDATA[<p>You can learn more about United Airlines at <a href="https://www.united.com/en/us" target="_blank">united.com</a>.</p><p>Glenn Hollister: <a href="https://www.linkedin.com/in/glennhollister/" target="_blank">https://www.linkedin.com/in/glennhollister/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 8 Feb 2022 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Glenn Hollister)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-10-glenn-hollister-MyAmTth7</link>
      <content:encoded><![CDATA[<p>You can learn more about United Airlines at <a href="https://www.united.com/en/us" target="_blank">united.com</a>.</p><p>Glenn Hollister: <a href="https://www.linkedin.com/in/glennhollister/" target="_blank">https://www.linkedin.com/in/glennhollister/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>How Glenn Hollister Adapted His Selling Strategy During the Pandemic</itunes:title>
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      <itunes:duration>00:23:49</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Glenn Hollister, VP of Sales Strategy and Effectiveness at United Airlines, discuss how to adapt your selling strategy when your industry gets turned upside down overnight.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Glenn Hollister, VP of Sales Strategy and Effectiveness at United Airlines, discuss how to adapt your selling strategy when your industry gets turned upside down overnight.</itunes:subtitle>
      <itunes:keywords>united, strategy, adapting, selling, sales, yesware</itunes:keywords>
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      <title>Matthew Bellows Discusses How Startups Can Land Their First Customer</title>
      <description><![CDATA[<p>You can learn more about BodesWell at <a href="https://www.bodeswell.io/" target="_blank">bodeswell.io</a> or contact Matthew at matthew@bodeswell.io.</p><p>Matthew Bellows: <a href="https://www.linkedin.com/in/mbellows/" target="_blank">https://www.linkedin.com/in/mbellows/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 1 Feb 2022 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Matthew Bellows)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-9-matthew-bellows-zi024_uA</link>
      <content:encoded><![CDATA[<p>You can learn more about BodesWell at <a href="https://www.bodeswell.io/" target="_blank">bodeswell.io</a> or contact Matthew at matthew@bodeswell.io.</p><p>Matthew Bellows: <a href="https://www.linkedin.com/in/mbellows/" target="_blank">https://www.linkedin.com/in/mbellows/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>Matthew Bellows Discusses How Startups Can Land Their First Customer</itunes:title>
      <itunes:author>Joel Stevenson, Matthew Bellows</itunes:author>
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      <itunes:duration>00:37:37</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Matthew Bellows, Co-Founder and CEO at BodesWell and former Yesware CEO, discuss how to get your first customer.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Matthew Bellows, Co-Founder and CEO at BodesWell and former Yesware CEO, discuss how to get your first customer.</itunes:subtitle>
      <itunes:keywords>bodeswell, ceo, founder, customer, selling, sales, yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Melanie Fellay Talks Adapting the Right Technology for Your Sales Team</title>
      <description><![CDATA[<p>You can learn more about Spekit at <a href="https://spekit.com/" target="_blank">spekit.com</a>.</p><p>Melanie Fellay: <a href="https://www.linkedin.com/in/melaniefellay/" target="_blank">https://www.linkedin.com/in/melaniefellay/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 25 Jan 2022 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Melanie Fellay)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-8-melanie-fellay-cBx8T5Yh</link>
      <content:encoded><![CDATA[<p>You can learn more about Spekit at <a href="https://spekit.com/" target="_blank">spekit.com</a>.</p><p>Melanie Fellay: <a href="https://www.linkedin.com/in/melaniefellay/" target="_blank">https://www.linkedin.com/in/melaniefellay/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>Melanie Fellay Talks Adapting the Right Technology for Your Sales Team</itunes:title>
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      <itunes:duration>00:30:37</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Melanie Fellay, CEO and Co-Founder of Spekit, discuss how the technological sophistication expected of reps keeps going up and how to help reps take advantage of technology versus allowing too much complexity to cause failure. </itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Melanie Fellay, CEO and Co-Founder of Spekit, discuss how the technological sophistication expected of reps keeps going up and how to help reps take advantage of technology versus allowing too much complexity to cause failure. </itunes:subtitle>
      <itunes:keywords>technology, ceo, founder, spekit, selling, sales, yesware</itunes:keywords>
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      <title>How Elery Pfeffer Used a High-Velocity Sales Process to Accelerate Results</title>
      <description><![CDATA[<p>You can learn more about Nift Networks at <a href="https://www.gonift.com/" target="_blank">gonift.com</a> or contact Elery at <strong>elery@gonift.com</strong>.</p><p>Elery Pfeffer: <a href="https://www.linkedin.com/in/elery-pfeffer-133220/" target="_blank">https://www.linkedin.com/in/elery-pfeffer-133220/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 14 Dec 2021 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Elery Pfeffer)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-7-elery-pfeffer-uO_T_zK6</link>
      <content:encoded><![CDATA[<p>You can learn more about Nift Networks at <a href="https://www.gonift.com/" target="_blank">gonift.com</a> or contact Elery at <strong>elery@gonift.com</strong>.</p><p>Elery Pfeffer: <a href="https://www.linkedin.com/in/elery-pfeffer-133220/" target="_blank">https://www.linkedin.com/in/elery-pfeffer-133220/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>How Elery Pfeffer Used a High-Velocity Sales Process to Accelerate Results</itunes:title>
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      <itunes:duration>00:26:22</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Elery Pfeffer, CEO and Founder at Nift, discuss the differences between high velocity and enterprise selling and how to succeed at both.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Elery Pfeffer, CEO and Founder at Nift, discuss the differences between high velocity and enterprise selling and how to succeed at both.</itunes:subtitle>
      <itunes:keywords>enterprise, nift, ceo, founder, selling, sales, yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Ira Bernstein Talks Training Sales Professionals Into Top Performers</title>
      <description><![CDATA[<p>You can learn more about RAMPT Consulting at <a href="https://ramptconsulting.com/" target="_blank">ramptconsulting.com</a> or contact Ira at <strong>ira@ramptconsulting.com</strong>.</p><p>Ira Bernstein: <a href="https://www.linkedin.com/in/irabernstein/" target="_blank">https://www.linkedin.com/in/irabernstein/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 30 Nov 2021 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Ira Bernstein, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-6-ira-bernstein-Bx7_erW5</link>
      <content:encoded><![CDATA[<p>You can learn more about RAMPT Consulting at <a href="https://ramptconsulting.com/" target="_blank">ramptconsulting.com</a> or contact Ira at <strong>ira@ramptconsulting.com</strong>.</p><p>Ira Bernstein: <a href="https://www.linkedin.com/in/irabernstein/" target="_blank">https://www.linkedin.com/in/irabernstein/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>Ira Bernstein Talks Training Sales Professionals Into Top Performers</itunes:title>
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      <itunes:duration>00:33:46</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Ira Bernstein, Founder and CEO at RAMPT Consulting, discuss how training can make the difference between a high performance sales team and low performing one.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Ira Bernstein, Founder and CEO at RAMPT Consulting, discuss how training can make the difference between a high performance sales team and low performing one.</itunes:subtitle>
      <itunes:keywords>founder, training, sales, consulting</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>How Matt Blumberg &amp; Team Scaled Their Business From 0 to 100 Million in Revenue</title>
      <description><![CDATA[<p>If you want to learn more about Bolster, you can visit <a href="https://bolster.com/" target="_blank">bolster.com</a> and sign up as a member if you're an exec or as a client client if you're looking to hire.</p><p>*Bolster Offer for The Hard Sell Listeners: <a href="https://bolster.com/static/EndOfYearHiring.pdf" target="_blank">https://bolster.com/static/EndOfYearHiring.pdf</a></p><p>Matt Blumberg: <a href="https://www.linkedin.com/in/blumbergmatt/" target="_blank">https://www.linkedin.com/in/blumbergmatt/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p><p> </p>
]]></description>
      <pubDate>Tue, 23 Nov 2021 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Matt Blumberg)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-5-matt-blumberg-tWwDLbN_</link>
      <content:encoded><![CDATA[<p>If you want to learn more about Bolster, you can visit <a href="https://bolster.com/" target="_blank">bolster.com</a> and sign up as a member if you're an exec or as a client client if you're looking to hire.</p><p>*Bolster Offer for The Hard Sell Listeners: <a href="https://bolster.com/static/EndOfYearHiring.pdf" target="_blank">https://bolster.com/static/EndOfYearHiring.pdf</a></p><p>Matt Blumberg: <a href="https://www.linkedin.com/in/blumbergmatt/" target="_blank">https://www.linkedin.com/in/blumbergmatt/</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p><p> </p>
]]></content:encoded>
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      <itunes:title>How Matt Blumberg &amp; Team Scaled Their Business From 0 to 100 Million in Revenue</itunes:title>
      <itunes:author>Joel Stevenson, Matt Blumberg</itunes:author>
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      <itunes:duration>00:27:06</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Matt Blumberg, Co-Founder and CEO at Bolster, Author of Startup CEO, Startup CXO, and Startup Boards, discuss what makes a great sales leader at different stages of a start-up.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Matt Blumberg, Co-Founder and CEO at Bolster, Author of Startup CEO, Startup CXO, and Startup Boards, discuss what makes a great sales leader at different stages of a start-up.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <title>How Scott Sims Helps Top Organizations Optimize Their Sales Force to Drive Growth</title>
      <description><![CDATA[<p>Learn more about ZS Associates at <a href="https://www.zs.com/" target="_blank">zs.com</a>. You can also contact Scott Sims at <strong>scott.sims@zs.com</strong>.</p><p>Scott Sims: <a href="https://www.linkedin.com/in/scott-sims-966447/" target="_blank">linkedin.com/in/scott-sims</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">linkedin.com/in/joelstevensongm</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 16 Nov 2021 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Scott Sims, Joel Stevenson)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-4-scott-sims-f_TdHpL7</link>
      <content:encoded><![CDATA[<p>Learn more about ZS Associates at <a href="https://www.zs.com/" target="_blank">zs.com</a>. You can also contact Scott Sims at <strong>scott.sims@zs.com</strong>.</p><p>Scott Sims: <a href="https://www.linkedin.com/in/scott-sims-966447/" target="_blank">linkedin.com/in/scott-sims</a></p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">linkedin.com/in/joelstevensongm</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>How Scott Sims Helps Top Organizations Optimize Their Sales Force to Drive Growth</itunes:title>
      <itunes:author>Scott Sims, Joel Stevenson</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/3f90b7d6-de26-49c7-8d07-6a1abf16c675/9cc96425-cf92-482e-8e56-2913cd5a5c7d/3000x3000/episode-4-scott-sims.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:47</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Scott Sims, Principal Emeritus at ZS, discuss the science of scaling a sales team - how to know when sales size or structure is holding back your growth.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Scott Sims, Principal Emeritus at ZS, discuss the science of scaling a sales team - how to know when sales size or structure is holding back your growth.</itunes:subtitle>
      <itunes:keywords>zs associates, sales rep, sales territories, sales, yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Sean Dazet Talks How to Build Trust &amp; Sell to HR Departments</title>
      <description><![CDATA[<p>JazzHR is an Applicant Tracking System in the SMB space that helps small to medium businesses hire the right applicants. You can visit their website at <a href="https://www.jazzhr.com/" target="_blank">jazzHR.com</a>. Connect with Sean Dazet via <a href="https://www.linkedin.com/in/sdazet/" target="_blank">LinkedIn</a>.</p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 9 Nov 2021 05:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Sean Dazet)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-3-sean-dazet-oDBp2cjZ</link>
      <content:encoded><![CDATA[<p>JazzHR is an Applicant Tracking System in the SMB space that helps small to medium businesses hire the right applicants. You can visit their website at <a href="https://www.jazzhr.com/" target="_blank">jazzHR.com</a>. Connect with Sean Dazet via <a href="https://www.linkedin.com/in/sdazet/" target="_blank">LinkedIn</a>.</p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>Sean Dazet Talks How to Build Trust &amp; Sell to HR Departments</itunes:title>
      <itunes:author>Joel Stevenson, Sean Dazet</itunes:author>
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      <itunes:duration>00:31:45</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Sean Dazet, SVP of Sales and Success at JazzHR, discuss how to sell successfully into the talent organization and how that differs from selling into other departments within a company.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Sean Dazet, SVP of Sales and Success at JazzHR, discuss how to sell successfully into the talent organization and how that differs from selling into other departments within a company.</itunes:subtitle>
      <itunes:keywords>smb, hr, sales, jazzhr, yesware, hiring, customer success</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Peter Zotto Discusses the Best Way to Handle Price in the Sales Process</title>
      <description><![CDATA[<p>ProfitWell focuses on revenue automation for the subscription economy. You can visit their website at <a href="https://www.profitwell.com" target="_blank">profitwell.com</a>. </p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm</a></p><p>Peter Zotto: <a href="https://www.linkedin.com/in/peterzotto/" target="_blank">https://www.linkedin.com/in/peterzotto</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.<br /> </p><p> </p>
]]></description>
      <pubDate>Tue, 2 Nov 2021 04:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Peter Zotto)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-2-peter-zotto-v6o5HWMf</link>
      <content:encoded><![CDATA[<p>ProfitWell focuses on revenue automation for the subscription economy. You can visit their website at <a href="https://www.profitwell.com" target="_blank">profitwell.com</a>. </p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm</a></p><p>Peter Zotto: <a href="https://www.linkedin.com/in/peterzotto/" target="_blank">https://www.linkedin.com/in/peterzotto</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com/" target="_blank">Yesware</a>.<br /> </p><p> </p>
]]></content:encoded>
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      <itunes:title>Peter Zotto Discusses the Best Way to Handle Price in the Sales Process</itunes:title>
      <itunes:author>Joel Stevenson, Peter Zotto</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/3f90b7d6-de26-49c7-8d07-6a1abf16c675/33883445-bfc6-49f8-bb91-3d6f558f60a3/3000x3000/episode-2-peter-zotto.jpg?aid=rss_feed"/>
      <itunes:duration>00:23:54</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Peter Zotto, General Manager of Profitwell, discuss the importance of pricing in a sales process and how it can make or break a sale - or even an entire company.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In this episode of The Hard Sell, Joel and guest Peter Zotto, General Manager of Profitwell, discuss the importance of pricing in a sales process and how it can make or break a sale - or even an entire company.</itunes:subtitle>
      <itunes:keywords>negotiation, revenue, value, sales, profitwell, yesware, sales strategy</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>2</itunes:episode>
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      <title>Eric Siu Talks Embracing Negativity &amp; New Perspectives on Achieving Success</title>
      <description><![CDATA[<p>You can follow Eric on Twitter at <a href="https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank">@ericosiu</a> or LinkedIn at <a href="https://www.linkedin.com/in/ericosiu/" target="_blank">https://www.linkedin.com/in/ericosiu</a>. Find his book, <i>Leveling Up</i>, at <a href="https://www.levelingup.com/" target="_blank">levelingup.com</a>.</p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com" target="_blank">Yesware</a>.</p>
]]></description>
      <pubDate>Tue, 26 Oct 2021 04:00:00 +0000</pubDate>
      <author>jstevenson@yesware.com (Joel Stevenson, Eric Siu)</author>
      <link>https://the-hard-sell.simplecast.com/episodes/episode-1-eric-siu-1H_caxPz</link>
      <content:encoded><![CDATA[<p>You can follow Eric on Twitter at <a href="https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank">@ericosiu</a> or LinkedIn at <a href="https://www.linkedin.com/in/ericosiu/" target="_blank">https://www.linkedin.com/in/ericosiu</a>. Find his book, <i>Leveling Up</i>, at <a href="https://www.levelingup.com/" target="_blank">levelingup.com</a>.</p><p>Joel Stevenson: <a href="https://www.linkedin.com/in/joelstevensongm/" target="_blank">https://www.linkedin.com/in/joelstevensongm/</a></p><p>The Hard Sell is brought to you by <a href="https://www.yesware.com" target="_blank">Yesware</a>.</p>
]]></content:encoded>
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      <itunes:title>Eric Siu Talks Embracing Negativity &amp; New Perspectives on Achieving Success</itunes:title>
      <itunes:author>Joel Stevenson, Eric Siu</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/3f90b7d6-de26-49c7-8d07-6a1abf16c675/b9c44c1c-4c4c-42cb-b232-2a21f16e58d4/3000x3000/episode-1-eric-siu.jpg?aid=rss_feed"/>
      <itunes:duration>00:23:53</itunes:duration>
      <itunes:summary>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In the premiere of The Hard Sell, Joel and guest Eric Siu, Entrepreneur and host of podcast Leveling Up, discuss how his gaming background has helped him achieve success, why he views failure in a positive light, and the value he gets from NFTs.</itunes:summary>
      <itunes:subtitle>Yesware CEO, Joel Stevenson, talks all things sales with fellow entrepreneurs, CEOs, and sales experts. In the premiere of The Hard Sell, Joel and guest Eric Siu, Entrepreneur and host of podcast Leveling Up, discuss how his gaming background has helped him achieve success, why he views failure in a positive light, and the value he gets from NFTs.</itunes:subtitle>
      <itunes:keywords>gaming, entrepreneur, video games, leveling up, nfts, sales, yesware</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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