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    <title>That&apos;s REal Estate</title>
    <description>Overpaying for a home is a risk some people believe they can afford in a Seller&apos;s Market. For the rest of us there&apos;s a smarter strategy.  Join me to learn to keep more of your money, and outbid the competition on terms, not the price. </description>
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    <pubDate>Thu, 4 Feb 2021 19:02:54 +0000</pubDate>
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    <itunes:summary>Overpaying for a home is a risk some people believe they can afford in a Seller&apos;s Market. For the rest of us there&apos;s a smarter strategy.  Join me to learn to keep more of your money, and outbid the competition on terms, not the price. </itunes:summary>
    <itunes:author>Tom Meyer, Essential Real Estate</itunes:author>
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    <itunes:keywords>accepted offers, condo purchase, contracts, home purchase, homes for sale, land purchase, negotiate, offers to purchase, purchase contracts, real estate</itunes:keywords>
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      <itunes:name>Tom Meyer</itunes:name>
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      <title>The Successful Buyer&apos;s Agent in a Seller&apos;s Market</title>
      <description><![CDATA[If you're a buyer agent seeing offers come back rejected, you can't wait for the market to improve, better buyers, or quit. I'm inviting you to take a look at my course, The Successful Buyer's agent in a Seller's Market. Learn to out-negotiate the crowd withThe Most Acceptable Offer]]></description>
      <pubDate>Thu, 4 Feb 2021 19:02:54 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
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      <itunes:title>The Successful Buyer&apos;s Agent in a Seller&apos;s Market</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
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      <itunes:summary>If you&apos;re a buyer agent seeing offers come back rejected, you can&apos;t wait for the market to improve, better buyers, or quit. I&apos;m inviting you to take a look at my course, The Successful Buyer&apos;s agent in a Seller&apos;s Market. Learn to out-negotiate the crowd withThe Most Acceptable Offer</itunes:summary>
      <itunes:subtitle>If you&apos;re a buyer agent seeing offers come back rejected, you can&apos;t wait for the market to improve, better buyers, or quit. I&apos;m inviting you to take a look at my course, The Successful Buyer&apos;s agent in a Seller&apos;s Market. Learn to out-negotiate the crowd withThe Most Acceptable Offer</itunes:subtitle>
      <itunes:keywords>buyermarket, acceptedoffer, buyeragent</itunes:keywords>
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      <title>Ask Better Questions When Interviewing Real Estate Agents</title>
      <description><![CDATA[Home sellers will have better representation when they ask better questions BEFORE they hire an agent.  An example of a problem the agent solved, and how they solved it will tell you if the person you're interviewing is a problem solver. Asking how they set their commission rate opens the door to a sincere conversation about agreeing to a rate that works for you.]]></description>
      <pubDate>Wed, 9 Dec 2020 16:00:00 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/ask-better-questions-when-interviewing-real-estate-agents-svQip_qz</link>
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      <itunes:title>Ask Better Questions When Interviewing Real Estate Agents</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
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      <itunes:summary>Home sellers will have better representation when they ask better questions BEFORE they hire an agent.  An example of a problem the agent solved, and how they solved it will tell you if the person you&apos;re interviewing is a problem solver. Asking how they set their commission rate opens the door to a sincere conversation about agreeing to a rate that works for you.</itunes:summary>
      <itunes:subtitle>Home sellers will have better representation when they ask better questions BEFORE they hire an agent.  An example of a problem the agent solved, and how they solved it will tell you if the person you&apos;re interviewing is a problem solver. Asking how they set their commission rate opens the door to a sincere conversation about agreeing to a rate that works for you.</itunes:subtitle>
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      <title>Does High Price Equal High Quality? Maybe.</title>
      <description><![CDATA[At first glance, a high price might indicate the product or service is of high quality.  When a high price is just a marketing gimmick the consequences are magnified exponentially.  That might be OK for some people, for the rest of us there should be a choice to pay a reasonable rate for essential services; especially when the fee is paid out of our precious home equity. ]]></description>
      <pubDate>Tue, 8 Dec 2020 18:30:07 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
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      <itunes:title>Does High Price Equal High Quality? Maybe.</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
      <itunes:duration>00:02:16</itunes:duration>
      <itunes:summary>At first glance, a high price might indicate the product or service is of high quality.  When a high price is just a marketing gimmick the consequences are magnified exponentially.  That might be OK for some people, for the rest of us there should be a choice to pay a reasonable rate for essential services; especially when the fee is paid out of our precious home equity. </itunes:summary>
      <itunes:subtitle>At first glance, a high price might indicate the product or service is of high quality.  When a high price is just a marketing gimmick the consequences are magnified exponentially.  That might be OK for some people, for the rest of us there should be a choice to pay a reasonable rate for essential services; especially when the fee is paid out of our precious home equity. </itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>12</itunes:episode>
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      <title>You know how it is when you need something...</title>
      <description><![CDATA[When all you need is only available with frills and extras you won't use, you're kind of stuck.
Having no choice is expensive, and frustrating.  We solved that problem in the world of real estate home sales.  If you're like our clients, I know you would offer to pay more for our service than we charge.  Great service and spending less is a seller's-market opportunity. Take it now. ]]></description>
      <pubDate>Fri, 4 Dec 2020 15:35:24 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/you-know-how-it-is-when-you-need-something-_vTiDwIl</link>
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      <itunes:title>You know how it is when you need something...</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
      <itunes:duration>00:02:23</itunes:duration>
      <itunes:summary>When all you need is only available with frills and extras you won&apos;t use, you&apos;re kind of stuck.
Having no choice is expensive, and frustrating.  We solved that problem in the world of real estate home sales.  If you&apos;re like our clients, I know you would offer to pay more for our service than we charge.  Great service and spending less is a seller&apos;s-market opportunity. Take it now. </itunes:summary>
      <itunes:subtitle>When all you need is only available with frills and extras you won&apos;t use, you&apos;re kind of stuck.
Having no choice is expensive, and frustrating.  We solved that problem in the world of real estate home sales.  If you&apos;re like our clients, I know you would offer to pay more for our service than we charge.  Great service and spending less is a seller&apos;s-market opportunity. Take it now. </itunes:subtitle>
      <itunes:keywords>equity, seller market, commission, real estate, saving, home equity</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Made Money. That&apos;s your home equity.</title>
      <description><![CDATA[You won't make money when you sell your home. You either KEEP or spend the money you already made.  Clients of Essential Real Estate keep more of their made money and spend less on fees; like 33% to 43% less.]]></description>
      <pubDate>Thu, 3 Dec 2020 18:03:46 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/made-money-thats-your-home-equity-nGXrNyLj</link>
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      <itunes:title>Made Money. That&apos;s your home equity.</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
      <itunes:duration>00:03:18</itunes:duration>
      <itunes:summary>You won&apos;t make money when you sell your home. You either KEEP or spend the money you already made.  Clients of Essential Real Estate keep more of their made money and spend less on fees; like 33% to 43% less.</itunes:summary>
      <itunes:subtitle>You won&apos;t make money when you sell your home. You either KEEP or spend the money you already made.  Clients of Essential Real Estate keep more of their made money and spend less on fees; like 33% to 43% less.</itunes:subtitle>
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      <title>Essential Real Estate Custom Crafted Offers</title>
      <description><![CDATA[Custom Crafted Offers by Essential Real Estate accurately present you as the readiest, willing, and able buyer the home seller will ever meet. When your REALTOR knows how to structure an offer around your uncommon commitment, your are seen as the safe and secure buyer the seller prefers. ]]></description>
      <pubDate>Fri, 13 Dec 2019 18:16:57 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer, Essential Real Estate)</author>
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      <itunes:title>Essential Real Estate Custom Crafted Offers</itunes:title>
      <itunes:author>Tom Meyer, Essential Real Estate</itunes:author>
      <itunes:duration>00:01:21</itunes:duration>
      <itunes:summary>Custom Crafted Offers by Essential Real Estate accurately present you as the readiest, willing, and able buyer the home seller will ever meet. When your REALTOR knows how to structure an offer around your uncommon commitment, your are seen as the safe and secure buyer the seller prefers. </itunes:summary>
      <itunes:subtitle>Custom Crafted Offers by Essential Real Estate accurately present you as the readiest, willing, and able buyer the home seller will ever meet. When your REALTOR knows how to structure an offer around your uncommon commitment, your are seen as the safe and secure buyer the seller prefers. </itunes:subtitle>
      <itunes:keywords>custom crafted, offer, offer to purchase, safe, real estate, secure</itunes:keywords>
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      <title>In Summary. The Concluding Episode to Accept This!</title>
      <description><![CDATA[Prepare in December to be the buyer with the most attractive offer in the spring. Learn how to write the Offer to Purchase to show your commitment. Learn to satisfy the seller's need for a sure-thing. ]]></description>
      <pubDate>Sun, 1 Dec 2019 22:53:13 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer, Essential Real Estate)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/in-summary-the-concluding-episode-to-accept-this-M2uuZO39</link>
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      <itunes:title>In Summary. The Concluding Episode to Accept This!</itunes:title>
      <itunes:author>Tom Meyer, Essential Real Estate</itunes:author>
      <itunes:duration>00:14:24</itunes:duration>
      <itunes:summary>Prepare in December to be the buyer with the most attractive offer in the spring. Learn how to write the Offer to Purchase to show your commitment. Learn to satisfy the seller&apos;s need for a sure-thing. </itunes:summary>
      <itunes:subtitle>Prepare in December to be the buyer with the most attractive offer in the spring. Learn how to write the Offer to Purchase to show your commitment. Learn to satisfy the seller&apos;s need for a sure-thing. </itunes:subtitle>
      <itunes:keywords>offer, accepted, be the buyer, summary</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Radon. The Case For Radon Mitigation...and against the testing contingency.</title>
      <description><![CDATA[A radon test will reveal a radon level for 48 hours out of 8,760 in a year. Why depend on the results of a test over a 48-hour spec of time to decide your home is radon safe? Save the $150 test fee. Install a $1,100 guaranteed system after closing. ]]></description>
      <pubDate>Mon, 18 Nov 2019 23:31:03 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Patrick Meyer, Mike Gallagher, MPG Radon Services)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/radon-the-case-against-radon-testing-contingencies-and-for-mitigation-L3CiAQVr</link>
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      <itunes:title>Radon. The Case For Radon Mitigation...and against the testing contingency.</itunes:title>
      <itunes:author>Patrick Meyer, Mike Gallagher, MPG Radon Services</itunes:author>
      <itunes:duration>00:31:59</itunes:duration>
      <itunes:summary>A radon test will reveal a radon level for 48 hours out of 8,760 in a year. Why depend on the results of a test over a 48-hour spec of time to decide your home is radon safe? Save the $150 test fee. Install a $1,100 guaranteed system after closing. </itunes:summary>
      <itunes:subtitle>A radon test will reveal a radon level for 48 hours out of 8,760 in a year. Why depend on the results of a test over a 48-hour spec of time to decide your home is radon safe? Save the $150 test fee. Install a $1,100 guaranteed system after closing. </itunes:subtitle>
      <itunes:keywords>4 pci/l, radon, pci/l, radon test, picocuries, radon mitigation</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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      <title>Sales Fees are Paid From Equity, Not the Purchase Price</title>
      <description><![CDATA[Real estate sales costs are shown as a percentage of the Price.  In reality, the costs, fees, concessions are paid entirely from your Equity.  100% of the expenses as a percentage of equity is an eye-popping 20-30%-50% and more of available equity.  Pay attention to equity and worry less about the price.  ]]></description>
      <pubDate>Fri, 8 Nov 2019 01:08:08 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/sales-fees-are-paid-from-equity-not-the-purchase-price-8RBWDzaO</link>
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      <itunes:title>Sales Fees are Paid From Equity, Not the Purchase Price</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
      <itunes:duration>00:02:38</itunes:duration>
      <itunes:summary>Real estate sales costs are shown as a percentage of the Price.  In reality, the costs, fees, concessions are paid entirely from your Equity.  100% of the expenses as a percentage of equity is an eye-popping 20-30%-50% and more of available equity.  Pay attention to equity and worry less about the price.  </itunes:summary>
      <itunes:subtitle>Real estate sales costs are shown as a percentage of the Price.  In reality, the costs, fees, concessions are paid entirely from your Equity.  100% of the expenses as a percentage of equity is an eye-popping 20-30%-50% and more of available equity.  Pay attention to equity and worry less about the price.  </itunes:subtitle>
      <itunes:keywords>home equity</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
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      <title>FIRPTA 15% Tax and the New WI WB-11 Offer to Purchase</title>
      <description><![CDATA[A 15% tax on the purchase of your next home may be owed if the seller is not exempt from the Foreign Investment in Real Property Tax Act. And even if not subject to the tax, the new Wisconsin WB-11 Residential Purchase Agreement includes a provision to allow all buyers to withhold the tax or terminate the Offer if the non-foreign person certification is not received at least 15 days prior to closing. The new Offer has an optional use date of Nov. 1, 2019. Older versions of this form do not include the terminate provision. Listen in, and then check with your lawyer. ]]></description>
      <pubDate>Thu, 31 Oct 2019 15:51:55 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/firpta-bRHwwtDh</link>
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      <itunes:title>FIRPTA 15% Tax and the New WI WB-11 Offer to Purchase</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
      <itunes:duration>00:19:08</itunes:duration>
      <itunes:summary>A 15% tax on the purchase of your next home may be owed if the seller is not exempt from the Foreign Investment in Real Property Tax Act. And even if not subject to the tax, the new Wisconsin WB-11 Residential Purchase Agreement includes a provision to allow all buyers to withhold the tax or terminate the Offer if the non-foreign person certification is not received at least 15 days prior to closing. The new Offer has an optional use date of Nov. 1, 2019. Older versions of this form do not include the terminate provision. Listen in, and then check with your lawyer. </itunes:summary>
      <itunes:subtitle>A 15% tax on the purchase of your next home may be owed if the seller is not exempt from the Foreign Investment in Real Property Tax Act. And even if not subject to the tax, the new Wisconsin WB-11 Residential Purchase Agreement includes a provision to allow all buyers to withhold the tax or terminate the Offer if the non-foreign person certification is not received at least 15 days prior to closing. The new Offer has an optional use date of Nov. 1, 2019. Older versions of this form do not include the terminate provision. Listen in, and then check with your lawyer. </itunes:subtitle>
      <itunes:keywords>offer to purchase, real estate, wisconsin, foreign investment tax act, firpta, wb-11</itunes:keywords>
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      <title>The Bank&apos;s Money is Your Cash. Pre-Offer Commitments to lend.</title>
      <description><![CDATA[Powerful Pre-Offer Financing Commitments level the playing field v. cash buyers.   Joan Sergenian of Fairway Mortage introduces 3-2-1 Go!   Patrick Meyer of Sprinkman Real Estate empowers his clients to be the most attractive buyer a seller will see.]]></description>
      <pubDate>Tue, 22 Oct 2019 01:25:11 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Fairway Mortage, Patrick Meyer Sprinkman Real Estate, Joan Sergenian)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/the-banks-money-is-your-cash-pre-offer-commitments-to-lend-71EsLNuY</link>
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      <itunes:title>The Bank&apos;s Money is Your Cash. Pre-Offer Commitments to lend.</itunes:title>
      <itunes:author>Fairway Mortage, Patrick Meyer Sprinkman Real Estate, Joan Sergenian</itunes:author>
      <itunes:duration>00:16:52</itunes:duration>
      <itunes:summary>Powerful Pre-Offer Financing Commitments level the playing field v. cash buyers.   Joan Sergenian of Fairway Mortage introduces 3-2-1 Go!   Patrick Meyer of Sprinkman Real Estate empowers his clients to be the most attractive buyer a seller will see.</itunes:summary>
      <itunes:subtitle>Powerful Pre-Offer Financing Commitments level the playing field v. cash buyers.   Joan Sergenian of Fairway Mortage introduces 3-2-1 Go!   Patrick Meyer of Sprinkman Real Estate empowers his clients to be the most attractive buyer a seller will see.</itunes:subtitle>
      <itunes:keywords>commitment letter, 3-2-1 go!, preapproval, pre offer commitment</itunes:keywords>
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      <title>Accept This! Crafting Offers Owners are Eager to Accept.</title>
      <description><![CDATA[<p>Faith Morledge of Sprinkman Real Estate, Madison WI joins me to share her strategy for crafting Offers owners are more likely to accept in competition.  Price is one factor, but it's not the only factor. In fact, it's probably second to security in most transactions.   </p>
]]></description>
      <pubDate>Sat, 12 Oct 2019 01:01:44 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer, Faith Morledge)</author>
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      <content:encoded><![CDATA[<p>Faith Morledge of Sprinkman Real Estate, Madison WI joins me to share her strategy for crafting Offers owners are more likely to accept in competition.  Price is one factor, but it's not the only factor. In fact, it's probably second to security in most transactions.   </p>
]]></content:encoded>
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      <itunes:title>Accept This! Crafting Offers Owners are Eager to Accept.</itunes:title>
      <itunes:author>Tom Meyer, Faith Morledge</itunes:author>
      <itunes:duration>00:32:46</itunes:duration>
      <itunes:summary>In a Seller&apos;s market, Buyers are likely to try to outbid the competition on price. Overpaying may be a strategy, but it&apos;s not the wise one for most of us. Before you commit to a price you may soon regret, learn a smarter strategy you can afford.  It&apos;s possible you can give the Seller more of what they want: security, commitment, and assurance.  Learn a smart strategy and own your first choice home. </itunes:summary>
      <itunes:subtitle>In a Seller&apos;s market, Buyers are likely to try to outbid the competition on price. Overpaying may be a strategy, but it&apos;s not the wise one for most of us. Before you commit to a price you may soon regret, learn a smarter strategy you can afford.  It&apos;s possible you can give the Seller more of what they want: security, commitment, and assurance.  Learn a smart strategy and own your first choice home. </itunes:subtitle>
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      <description><![CDATA[Introduction and welcome to That's REal Estate. ]]></description>
      <pubDate>Sun, 22 Sep 2019 02:50:14 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Tom Meyer)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/introducing-thats-real-estate-5zCH8V0u</link>
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      <itunes:title>Introducing That&apos;s REal Estate</itunes:title>
      <itunes:author>Tom Meyer</itunes:author>
      <itunes:duration>00:01:55</itunes:duration>
      <itunes:summary>Introduction and welcome to That&apos;s REal Estate. </itunes:summary>
      <itunes:subtitle>Introduction and welcome to That&apos;s REal Estate. </itunes:subtitle>
      <itunes:keywords>home selling, offer to purchase, real estate, negotiating real estate, home buying, real estate contract</itunes:keywords>
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      <title>Own it or secure a chance to think about it? Your intentions matter.</title>
      <description><![CDATA[Realtor Patrick Meyer, Sprinkman Real Estate shares perspective on how our intentions influence  the Offers we write.  Intend to own the property, or intend to get an accepted offer in order to decide later. One or the other is your intention and it's easy for the seller to see. ]]></description>
      <pubDate>Wed, 11 Sep 2019 13:16:08 +0000</pubDate>
      <author>tom@EssentialRealtor.com (Patrick Meyer)</author>
      <link>https://thats-real-estate.simplecast.com/episodes/own-it-or-secure-a-chance-to-think-about-it-your-intentions-matter-cuDj0Yhx</link>
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      <itunes:title>Own it or secure a chance to think about it? Your intentions matter.</itunes:title>
      <itunes:author>Patrick Meyer</itunes:author>
      <itunes:duration>00:17:55</itunes:duration>
      <itunes:summary>Realtor Patrick Meyer, Sprinkman Real Estate shares perspective on how our intentions influence  the Offers we write.  Intend to own the property, or intend to get an accepted offer in order to decide later. One or the other is your intention and it&apos;s easy for the seller to see. </itunes:summary>
      <itunes:subtitle>Realtor Patrick Meyer, Sprinkman Real Estate shares perspective on how our intentions influence  the Offers we write.  Intend to own the property, or intend to get an accepted offer in order to decide later. One or the other is your intention and it&apos;s easy for the seller to see. </itunes:subtitle>
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